Boxoffice-June.28.1965

JUNE 28, 1965
r
285%
277%
252%
ZORBA THE GREEK
kL EXECUTIVE EDf
TOP HITS
OF THE
SPRING QUARTER
March Through May

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THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editiofis
BEN SHLYEN
Editor-in-Chief
and Publisher
DONALD M. MERSEREAU, Associate
Publisher & General Manager
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JUNE
Vol. 87
1965
No. 10
HELP WANTED' TWO WAYS
EVERY now and then our mail
contains
letters from people outside the
industiy who have an interest in this
business for a variety of reasons. Some
are college or high school students who
seek information for use in writing a
thesis on motion picture production or
exhibition; some want to know how they
may enter the industry; some want
guidance on forming film clubs, on
obtaining certain films; others write just
to praise or condemn ene or more pictures,
and, of course, there are those
that are just complaints about what is
"wrong with this business."
In a letter received the other day, Mrs.
La Dera M. Blake, who is a Guidance
Counselor in a high school in Meridian,
Idaho, asks a question the answer to
which is of interest, as much to the
industiy as it is to those for whom she
makes the inquiry, and, doubtless, to a
large segment of the public. Mrs. Blake's
letter follows:
/ 7ieed your help very much. I am a Guidance
Counselor for junior and senior classes in our
high school and nearly every day this question
arises: "What can ive do to have fun on our
dates?"
For instance, there are a dozen theatres here
in Boise Valley and for the past two weeks not
one of them has had a shotv these students
wanted to go to on a date. As one of the boys
said. '-Walt Disney is the only one we can trust
any more to make a movie lue can take our dates
to." This was merely an expression, of course,
but the students are concerned and alarmed and
ivonder what they can do to improve the type of
movies produced. They are sick of "bedroom
scenes." half-dressed stars, suggestive scenes and
degrading sex.
They say they are sick of movies of the
"beach-party" type and especially the "thrillseeking
teenagers." The majority of students
are clean, wholesome kids with high ideals iviw
are pretty disgusted with the immorality thrmvn
at them by adults, corruption in government and
headlines about teenage delinquents. They feel
it is time more recognition he given to those
who are trying to achieve: the "everyday
heroes" luho dare to stand up for their convictions:
the ones ivho overcome handicaps and
almost insurmountable problems and reach successful
goals. These are the ones ivho should
be glamorized on the screen and TV. not the
"thrill-seekers," prostitutes, and rioters.
May we, please, have your advice what we as
leaders and also the high school students can do
to bring good clean movies back to our theatres?
They agree 100 per cent on movies like "South
Pacific." "Sound of Music." "My Fair Lady."
"Mary Poppins." "Father Goose." etc. We would
really appreciate your help a7id advice.
In reply, we wrote Mrs. Blake, as follows:
Answering your request for "help" that
will serve as guidance for your high
school pupils in the selections" of motion
pictures that they "can take their dates
to," I enclose copies of The Green Sheet
containing reviews of movies released in
the last three months. And I shall ask
the Motion Picture Ass'n of America,'
which publishes this excellent public
sei-vice, to place youi- name on their mailing
list. Thus, ycru will be able to provide
answers when queried about films coming
up.
The best way to induce producers to
increase the making of good, wholesome
pictures is to patronize their showings in
the theatres. Your students can be of
direct help, individually and collectively.!
They can organize theatre parties fori
this purpose; encourage attendance by
their parents, which, in turn, will encourage
theatre owners to continue booking
the kind of pictures they "say" they
want.
The Motion Picture Ass'n also has published
two booklets, "Reel I" and "Reel*
II," which I am having sent to you. You|
i
will find many excellent suggestions
therein to help you with your "problem."
Talk with your theatre managers. Convince
them of your interest in working
with them—in a practical way. And, in
the doing, the "help wanted" will be extended
TWO WAYS.
David Oliver Selznick
The sudden and untimely passing of
David O. Selznick takes froni the motion
picture industry one of its all-time greats,
a man whose career was dedicated to the
making of high quality productions,
many of which will long remain classics
to be shown over and over again.
It was David Selznick who brought to
the screen the biggest grossing film of
all time, "Gone With the Wind," which
continued to set high attendance marks
each time it was revived, which has occurred
four times and is expected to be
repeated many times more.
Mr. Selznick was a perfectionist whoj
knew what he wanted in always seeking!
the best in film production. Tliat started
with the story and carried through to the
selection of the right players for the right
parts and into every phase of a picture's
j
making. This led to the discovery and
development of numerous top stars, as
well as the reviving of the careers of
others.
David O. Selznick's fine works, which
contributed considerably to the motion
picture's image and to the industry's
growth, have indeed earned for him a
permanent niche in the annals of the
motion picture industry.
Q^Al^

No More Admission Tax
As of December 31
Washington—The 48-year-old federal
admission tax, part of the $4.6
billion excise tax reduction bill signed
into law by President Johnson Monday
(21), will be dropped at noon December
31, thus ending a 13-year campaign
by the Council of Motion Picture
Organizations to eliminate the levy.
The cabaret tax also will be eliminated
at that time.
Originally levied as a wartime revenue
in 1917, the tax had been lowered,
but never removed. With the outbreak
of World War II, the tax again was
upped to 20 per cent. Then in 1954,
COMPO was successful in getting the
measure cut to 10 per cent, with an
exemption for admissions under 55
cents. Four years later, through
COMPO's determined efforts, the exemption
was raised to $1. Now the 10
per cent tax will be non-existent.
Donald Turner Heads
Antitrust Division
WASHINGTON—Professor Donald Turner
of Harvard, appointed by President
Jolinson as Assistant Attorney General in
charge of the antitrust division, officially
took over Monday (21). Turner succeeds
William H. Orrick who returned to San
Francisco to rejoin his family law firm
there.
appointed by the President
Orrick, late
Kennedy, initiated the tv.'o-year study by
the Federal Trade Commission of the motion
picture industry's record of compliance
with its federal consent decrees. The
study, completed last summer and tui'ned
over to the Justice Department early this
year, has not been reported on by the department.
However, last month OiTick arranged
meetings with industry representatives to
hear views on proposed changes in the decrees,
specifically the elimination of restraints
on theatre ac(iuisitions by former
affiliated
circuits.
It is reported that Orrick said his withdrawal
from the department has no bearing
on the timing or potentialities of the
meetings, implying that Turner was aware
of them and that they would be followed
up by division staff members who were
present.
Turner or Attorney General Nicholas
Katzenbach would be the one to decide
whether or not to ask the federal court in
New York to reopen the decrees for
changes.
Henry King Back From Tour
HOLLYWOOD—Henry King is back in
Hollywood after covering approximately
8.000 miles in ten days. King, accompanied
by his wife who is also a licensed pilot,
traveled throughout the country discussing
with exhibitors his forthcoming independent
production. "The Story of Guadalupe,"
which is to be filmed for Kingfair Productions,
a newly formed company involving
King and producer Jerry Fairbanks. Cantinflas
has been signed to star.
Rogers Fund Goal Passes
$1 Million First Time
SARANAC LAKE, N.Y. — The Will
Rogers Hospital campaign has, for the
first time, exceeded its fund-raising goal,
Ned E. Depinet, president of the hospital
and O'Donnell Memorial Research Laboratories,
told directors at the annual meeting
here Saturday (19i. The amiual report
shows the total figure of $1,083,645, topping
last year's total by $117,061.
Henry H. "Hi" Martin, national campaign
chairman for the last two drives, was
praised by Depinet who said Martin has
"well earned the respect and admiration of
all who are concerned with Will Rogers
advancement."
Depinet explained the prime purpose of
the institute is to expand healing, research
and teaching programs and to build the
facilities and abilities of the hospital to become
the finest in the world—for the benefit
of all men. He stressed the necessity of
expanding the program to the communications
media—especially rado and television.
Eugene Picker, fund-raising chairman,
confirmed Depinet's amiouncement of the
successful campaign with his presentation
of the report of the fund-raising committee.
The report covering the campaign,
from April I. 1964. to March 31, 1965,
shows that of the $1,083,645 raised, the
Christmas Salute accounted for $155,503.62
and audience collections amounted to
$617,595.58.
Morris Lefko, successor to Martin as
national campaign chairman for 1965-66,
said a goal will be set for the new drive for
Will Rogers and O'Donnell Memorial
funds. He said the slogan for the new
drive is "More Than a Million for '65-'66,"
adding that the new goal was necessary for
the "increased needs and ever-expanding
humanitarian hoi-izons of the institution."
It was reported that New York headed
the exchange areas in the drive with a
total of $239,925.49. Other leaders were
Dallas, $41,427.01; Los Angeles, $39,666.98;
Pittsburgh, $35,528.64; Philadelphia, $32,-
120.55. The lATSE raised $35,269.62.
So far this year, according to the report,
the new campaign has produced receipts of
$105,239, of which $5,825.21 comes from the
Rogers Drive Chairman
Praises
Tradepress
Saranac Lake, N.Y.—Eugene Picker,
chairman of the Will Rogers Hospital
fund-raising committee, voiced high
praise for "a very cooperative tradepress,
which backed up our every effort
this year with even greater enthusiasm
than in the past."
With sincere gratitude, he added:
"We can credit much of the growing
success ... to our friends of the
tradepress, who always do more than
we ask . . . and in publishing the campaign
advertising at no cost."
Christmas Salute, and $1,123.51 from audience
collections.
A screening of the Will Rogers color
short "A Place in the Country," produced
by Universal's Norman Gluck, was shown
on Thursday.
A medical meeting conducted by doctors,
scientists and researchers, with patient
participation, began the Friday program.
Later there were tours of the hospital,
laboratories, teaching institute and the
O'Donnell memorial laboratories. The
ground-breaking site of the Montague
Medical Library and Study Center, to be
erected as a memorial to the late president
of the Will Rogers Fund. Abe Montague,
was the stopping place on the tour.
The Montague committee, headed by
Samuel Rosen, with Arthur Mayer. Depinet.
Richard F. Walsh and Russell Downing as
members, decided the library and study
center would be the best expression of
Montague's interests and aims for the
hospital. At the ceremony, Rosen said the
complex will be a fitting memorial to
Montague, who conceived the idea of blending
teaching and research with the processes
of healing. It wUl contain a medical
and scientific library to make recorded
knowledge of the respiratory diseases accessible
to doctors, scientists and students.
Rosen said the annual operation of the
hospital, research laboratories and summer
institute for the fiscal year ending March
31, was $935,537. He estimated that
with rising operating costs, in many areas,
it would be $990,000 for the new fiscal year.
A second ceremony on Friday was the
unveiling of a plaque in memory of Harry
Kalmine for his "notable participation in
the growth of the WUl Rogers program."
Another memorial to Kalmine. an active
director, is a section of the pulmonary
laboratory for the study and treatment of
emphysema, donated by Stanley Warner
associates. This is a joint project of the
company and its employes.
At the Friday luncheon, Ralph F. Clark.
United Artists in San Francisco, was
awarded the "Man of the Year" statuette
for 1964-65. Presentation was made by
president Depinet. Also. Harold Hoffman,
executive secretary of Screen Actors Guild,
presented a check of $2,000 to the hospital,
and representing the American Guild of
Musical Artists, presented a second check
of $1,000. Arthur Israel, representing the
"Paramount Club," presented a contribution
of $500 to chairman Walsh.
Dr. H. M. Vandiviere of the Haitian-
American tuberculosis institute of the University
of North Carolina, was guest
speaker at Saturday's meeting. He has
been working on the Haitian scene, combating
TB epidemics, in comiection with
Will Rogers on the two-year field test of
the Will Rogers vaccine. He explained that
Haiti is the most practical area for tests
because it is a completely isolated zone, the
population of which has not been subjected
to other medication tests which
could affect conclusions of the present
investigation.
Si Seadler of MGM, national publicity
(Continued on next page)
BOXOFFICE :: June 28, 1965

Rogers Hospital Directors Gather at Saranac Lake, N. Y.
The above photos were taken during: the annual board of directors and trustees meeting of the Will Rogers Memorial
Hospital and O'Donnell Research Laboratories. In the top left photo, left to right, are J. Edward Shugrue, executive director;
Richard F. Walsh, board chairman; Ned E. Depinet, president; Eugene Picker, fund-raising chairman; Samuel Rosen, treasurer.
Top right (1. to r.) are Henry H. "Hi" Martin, Jerry Pick man. Rube Jackter, Depinet, Picker, Walsh and Rosen. Bottom
left (1. to r.) are Rosen. Walsh, Harry Goldberg, Rabbi Selig Auerbach and Depinet at the unveiling of the Memorial plaque
for Harry Kalmine in the memorial rotunda at the hospital. Bottom right (1. to r.) are Walsh, Depinet, Rosen, Martin, Morris
Lefko, Picker and Jackter breaking ground for the Montague Medical Library and Study Center at the hospital.
350 Newsmen Attend
'Great Race' Jubilee
HOLLYWOOD—Leading newsmen, some
350, from the 50 states and around the
world converged Thursday (24) on the
Warner Bros. Studios in Bui-bank, Cahf.,
for "The Great Race" Jubilee. The twoday
event focused global attention on the
motion picture comedy extravaganza, directed
by Blake Edwards in Technicolor
and Panavision and starring Tony Curtis,
Jack Lemmon and Natalie Wood.
Following the Jubilee, "The Great Race"
will have its gala world premiere on July
1, at the Pantages Theatre in Hollywood,
where the spectacular comedy, produced
by Martin Jurow, will be presented on a
reserved-seat basis.
Jack L. Warner, president of Warner
Bros., along with other company executives,
hosted the Jubilee events. Highlighting
the program was a special preview showing
of "The Great Race."
Red Buttons was master of ceremonies
of a special in-person stage show
that wound up "The Great Race" Jubilee.
Dean Martin, Joey Bishop, Dorothy
Provine, Larry Storch and Henry Mancini
headlined the show, which Milton W.
Krasny, executive administrator of Sinatra
Enterprises, produced and staged for
some 1,000 guests at the studio's Stage 18.
In addition to Lemmon, Curtis, Miss
Wood and Edwards, the celebrities attending
the Jubilee were other members of
the all-star cast that included Peter Falk,
Keenan Wynn, Dorothy Provine, Arthur
O'Connell and Vivian Vance.
World Premiere Set in N.Y.
For 'Hallelujah Trail'
NEW YORK—The world premiere of
United Ai'tists' "The Hallelujah Ti-ail" at
Loews Capitol ill New York on June 30
will be attended by almost 100 invited
guests, columnists and critics from major
cities in the east, midwest and Canada.
The pictuie will start a roadshow engagement
the following day.
Round-the-clock festivities will mark
the opening, which will include showings
at 8 p.m., 2 a.m. and 10 a.m., followed
by parties in a giant circus tent back of
the theatre and capped by a Texas-style
barbecue.
Rogers Annual Meeting
(Continued from preceding page)
cliairman of the drive, stated the goals of
his campaign. He stressed that Will Rogers
is "the greatest public relations asset to the
industry and that it should become as
widely known in cardio-pulmonary research
as the March of Dimes and other
projects in their fields."
All inciunbent officers and directors
were re-elected, and Sumner Redstone,
TOA president, and Nat Nathanson were
added to the board of directors. Jolin
Rowley, Ernest Sands and William O'Donnell
were appointed trustees.
More than 100 leaders of motion pictures,
television, radio and the press were
present for the three-day meeting and inspection
tour of the hospital and institute.
On registration day, Thursday (17). a golf
tournament was held at the Whiteface Inn,
which ended in a three-way tie among
Martin Newman, "Hi" Martin and Dan
Weinig. The tie was broken by a drawing
with Newman on top, then Martin
and Weinig. Prizes were $100. $75 and $50
Saks Fifth Avenue gift certificates presented
by Pepsi-Cola Co.
BOXOFFICE June 28, 1965

I Ask Min. Wage Exempt
For Part-Time Worker
WASHINGTON -~ Exemption of parttime
motion pictui'e ttieatre employes from
provisions of two minimum wage measm'cs
was requested here Monday i21) by Emanuel
Frisch, representing the Council of
Motion Picture Organizations. Appearing
bi'fore a subcommittee of the House Education
and Labor Committee, Pi-isch pointed
out that he was asking for this exemption
not merely because of the economic
distress of the industry but because of the
unusual nature of its employment problems.
"A substantial percentage of our employes
are unskilled, part-time or temporary
workers who are not dependent upon
theatre wages for a livelihood," Frisch
said. "Almost all the others are full-time
employes, such as managers, assistant managers,
projectionists, electricians, etc., who
receive wages considerably higher than the
current federal minimum wage."
Frisch stressed that if the measm-es were
passed without exemptions for part-time
theatre employes, most of these workers
would have to be discharged because few
theatres could operate with full staffs
under the proposed minimum wage and
horn- schedules. To replace these temporary
employes with permanent help, he
continued, "would impose a staggering, if
not impossible, financial burden on theatre
operations."
Frisch quoted figm-es gathered by
COMPO and pouited out that the number
of part-time employes in all motion pictm-e
theatres in the country was approximately
53.000 and the discharge of an overwhflming
majority of these workers could
only be averted by having these proposed
measures amended to give them exemption.
As an alternative, he said, if the
committee refused exemption for all parttime
theatre workers then consideration
should be given to exemption of employes
under the age of 21 and over the age
of 60. He said the latter recommendation
was made with extreme reluctance because
"we sincerely believe that the exemption
of part-time employes is the most effective
way of dealing with the problem."
Frisch suggested a definition of parttime
workers which he m-ged should be included
in the law. Exemption of students
and persons who were handicapped, already
provided in the existing law, is unworkable
because of the great amount of
time consumed in obtaining such exemptions
from the Dept. of Labor, Frisch said.
He also asked that motion picture theatre
employes be exempted from the provisions
of time and a half and double-time pay
for overtime work. He declared by the nature
of their employment, theatre employes
could not be broken up into shifts to prevent
overtime.
The hearing was attended by LaMar
Sarra of Florida State Theatres, cochairman
of the COMPO Minimum Wage Campaign
Committee; Ed Cooper of the Motion
Picture Ass'n Washington office, and
Charles E. McCarthy, COMPO executive
vice-president.
Rep. James Roosevelt of Colifornia is chairman of
the House subcommittee which consists of Reps. Edith
Green, Oregon; John H. Dent, Pennsylvania; Roman C.
Pucinski, Illinois; Dominick V. Daniels, New Jersey;
Augusts F. Hawkins, Colifornia; Charles E. Goodell,
New York; Dave Martin, Nebraska, and Alphonzo Bell,
BOXOFFICE June 28. 1965
National Screen Announces
New Creative Department
NEW YORK—Burton E. Robbins, president
and chief executive officer of National
Screen Service Corp., announced the formation
of a new creative department which
will coordinate the various creative units
of NSS. Robbins stated that the new department
will contribute immeasurably to
NSS' plans to make available to showmen,
producers and distributors, many sei-vices
that have been heretofore difficult to
obtain.
The new creative department will develop
unusual displays, and special event
films for theatres, which will assist showmen
in giving a new, exciting "modem
look" to their merchandising needs, according
to Robbins.
Robbins stated that the innovations that
have emanated from the motion picture
industry for many years have largely come
about through research
and development.
Today research such as the company has
engaged in during the past two years and
is now expanding upon, is more important
than ever. "With the industry at the
threshold of a resurgence in public attendance,
it needs new merchandising materials
now. as never before," Robbins said.
The creative department will also serve
the various subsidiaries of NSS, including
Advertising Industries, Inc., NSS' newest
subsidiary foi-med last month. Advertising
Industries. Inc., has been acclaimed as
one of the most forward and exciting new
concepts in graphics of the past decade.
Francois Touzet has been appointed art
director. Touzet, who has had many years
of experience as advertising consultant, art
director, advertising designer and executive
art director, is a graduate of "Ecole des
Beaux Arts." Paris, and prior to World
War II headed his own advertising agency
in Paris, before coming to the United
States (after the warK where he became
associated with entertainment and commercial
advertising. He assumes his new
post immediately.
The new department of National Screen
Service will have its offices at 1600 Broadway,
New York City, and should be in full
operation within a few weeks.
AP-PT Asks Court to Okay
Acquisition of 4 Houses
NEW YORK—American Broadcasting-
Paramount Theatres has petitioned the
federal court here for the acquisition of
four new theatres, two of which would be
replacements. They are: A 900-seat house
in the Lincoln Shopping Center, Worcester.
Mass.. to replace the Capitol: an 800-scatcr
at Durham, N.C.. to replace the Center; a
750-seater at Greensboro, N.C., and a 900-
seater at Tucson. Ariz. The theatres disposed
of will go into nontheatrical use.
A ruling on the requests by Federal
Judge Edmund L. Palmieri is expected during
the month.
New Title for Para. Film
NEW YORK—Paramount Pictures has
selected a new title. "Call Me Back." for
the picture being produced by Stephen
Alexander on location in Seattle under the
original title, "The Slender Thread." Anne
Bancroft and Sidney Poitier are starred
under the direction of Sydney Pollack from
a screenplay by Stirling Silliphant.
20th-Fox Gets Rights
To Handle 'Bible'
NEW YORK — T\ventieth Century-Fox
has acquired worldwide distribution rights
to Dino De Laurentiis' "The Bible," a
Todd-AO production filmed in Italy by director
John Huston, according to Darryl
F. Zanuck. president of 20th-Fox, who announced
the conclusion of the previously
rumored deal at a press conference attended
by the reporters on hand for 20th-
Fox Film Festival Week at the Pour Seasons
Restaurant Tuesday

20
David Selznick Dies;
Pioneer Producer
HOLLYWOOD—Producer David Oliver
Selznick, 63, died Wednesday of a
heart attack at Mt.
Sinai Hospital.
Selznick's wife Jennifer
Jones and his
attorney Barry Brannen
were with him at
the attorney's office
when he was stricken.
^^^ The producer died an
minutes
hour and 22
^^Kjk
^^^^Hj after being taken to
^^^^^k
iiH^^H
the hospital.
Selznick married
David O. Selznick Miss Jones in Portofino.
Italy, in 1949.
They had a young daughter Mary Jennifer.
He also had two sons Jeffrey and
Daniel by a previous marriage to Irene
Mayer Selznick, daughter of the late Louis
B. Mayer, long-time MGM executive.
For the past few years. Selznick was
active in the distribution of his films for
theatrical and TV release from his Beverly
Hills and London offices.
He was producer of some of the screen's
classic films— "Gone With the Wind." "Intermezzo,"
"Rebecca," "David Copperfield,"
"Little Women," "Tom Sawyer," "The
Prisoner of Zenda," "Little Lord Fauntleroy,"
"A Tale of Two Cities," "Anna
Karenina," "Viva Villa," "Dinner at Eight,"
"Manhattan Melodrama," "A Star Is
Born," "Duel in the Sun" and "Farewell to
Arms."
Among stars he brought to the screen
were Ingrid Bergman in "Intermezzo,"
Vivien Leigh in "Gone With the Wind."
Joan Fontaine in "Rebecca." and Katharine
Hepburn in "Bill of Divorcement."
Son of the movie pioneer Lewis J. Selznick.
he was born in Pittsburgh and studied
at Columbia University.
Robert H. O'Brien, president of MGM.
paid the following tribute to Selznick;
"To those of us in the motion picture industry
who knew and respected David O.
Selznick. he was a gifted man of vision, a
man of infinite good taste, who was dedicated
to the constant pursuit of quality in
motion pictures. To the countless millions
of people throughout the world who knew
him only by reputation, he was a man responsible
for many of the finest and most
memorable films ever produced, with his
masterpiece. 'Gone With the Wind.' The
brightness, glamor and excitement associated
with a David O. Selznick production
will long be recalled as he shall be
remembered and respected, and particularly
by all of us at MGM, where he
was so long associated."
'Banana Peel' in English
NEW YORK—The English-dubbed
version
of "Banana Peel," the French picture
stan-ing Jean-Paul Belmondo, Jeanne
Moreau and Gert Frobe, is available for
U.S. bookings, according to Ben Siegel,
general sales manager of Pathe Contemporary
Films, which is distributing the
film. The picture, which had a ten-week
first-i-un showing at the Paris Theatre early
in 1965, opened in 19 Manhattan, Bronx.
Brooklyn and New York neighborhood
houses Wednesday (23).
lanus Films to Handle
Felix Greene's 'China!'
NEW YORK—Janus Films has acquired
the American and Canadian distribution
rights to "China!" Felix Greene's documentary
feature currently playing its first
U.S. engagement at the Carnegie Hall
Cinema, according to Cyrus L. Harvey,
vice-president of Janus. Greene came to
New York Thursday i24) to complete the
negotiations and to take part in TV-Radio
interviews to promote the picture.
Harvey is re-activating his 35mm distributing
company, which has been concentrating
on the pictures made by Ingmar
Bergman, Swedish director, in the past
year, and on Janus' 16mm releases, he
said. Harvey became interested in
"China!" after he saw a special showing in
Boston last May. In New York. "China!" is
the second highest-grosser at the Carnegie
Hall Cinema, where it is in its fifth week.
Columbia to Distribute
Filmways' 'Castle Keep'
HOLL'YWOOD—Columbia Pictures has
entered into an agreement with Filmways,
Inc., headed by Martin Ransohoff, to
bring his recently acquired property,
"Castle Keep," by William Eastlake to the
screen, it was announced by Mike
Frankovich.
Published by Simon and Schuster several
months ago. "Castle Keep." an exciting
action drama of World War n. has been
high on the national best-seller lists since
that time.
The deal with Ransohoff marks the first
major motion picture that Filmways will
produce for Columbia release. Ransohoff
recently produced "The Sandpiper." "The
Cincinnati Kid" and "Tlie Americanization
of Emily."
'Yellow Rolls-Royce' Enters
Million Dollar Club
NEW YORK—"The Yellow Rolls-Royce"
(MGM I
has entered the Million Dollar
Club of Radio City Music Hall on the
strength of the four-day gross—of $117,628
—in its sixth week.
As of Sunday 1
1 . the lavish Anatole de
Grunwald Panavision and Metrocolor production
posted a total gross for the engagement
so far of $1,061,140. Sunday, incidentally,
yielded a gross of $33,901, the
highest sixth week Sunday in MGM history
at the Rockefeller Center showplace
theatre.
The four-day figure was also the highest
for the picture since the second week of
its engagement.
No Statement Authorized.
Say Koch and Lewis
HOLLYWOOD—No one from Paramount
or Jerry Lewis is authorized to make any
announcement of a termination of their
relationship, it was jointly announced by
Howard W. Koch, Paramount Pictui-es
vice-president and studio and production
head, and Lewis.
The announcement that Paramount had
signed Marty Allen and Steve Rossi, comedians,
to a seven-year, exclusive motion
picture contract prompted the statement.
38 Warner Bros. Films
Now in Preparation
HOLLYWOOD^ack L. Warner, president
of Warner Bros., said that the company
has 38 productions in preparation to
follow the July 1 world premiere of Blake
Edwards' "The Great Race," starring Jack 1
Lemmon. Tony Curtis and Natalie Wood,
at the Pantages Theatre in Hollywood.
"The Great Race." a Technicolor-Panavision
comedy extravaganza, was previewed
Friday

—
ANOTHER WEEK THAT WAS .
. . TERRIFIC!
By DON MERSEREAU
_L/ AST YEAR. 20th Century-Fox made cinematic history when it transported 110
newsmen and newsladies to Europe for an on-the-spot viewing of three of its major
pictures in production. Last week, the company did a followup on that memorable
.junket by bringing 112 newspaper and television reporters to New York for a Premiere
Film Festival Week. They came from 48 principal cities in the United States and
Canada. The overseas press was represented by its local correspondents. Three of
20th-Fox's most important films were screened for the visiting journalists who were
siven the added privilege of being able to interview the stars of the productions.
It was a hectic eight-day schedule that was executed with precision by the company's
corps of promotion experts who had mapped out a program that was long on
exciting activities, even though short on sleep. Prom the moment the guests checked
into the Astor Hotel on Wednesday a6i until they packed their bags for their
liomeward trek one week later, the daily calendar was jammed with stimulating events.
In fact, no time was lost from the moment they registered until the curtain went
up on the first act of the week-long extravaganza. No sooner had the scribes deposited
their luggage in their rooms than they were whisked by bus and helicopter to the
Flushing Airport for an exhibition of flying of 1910-vintage planes, similar to
those used in "Those Magnificent Men in their Plying Machines, or: How I Flew
"fven in the face of added costs, it is
important to a picture to have proper
backgrounds. For pictorial reasons, we
have pictures coming up that will be filmed
in Turkey, Australia, Ireland and Formosa"
MARGE ADAMS
Boston Globe
HAM ALLEN
Rochester Times-Union
JOSEPH ANTHONY
WITX-TV, Milwoukee
NEVART APIKIAN
Syrocuse Post Stondard
BARBARA ASHFORD
Butfolo Evening News
GERALD ASHFORD
San Antonio Express
RONA BARRETT
Bell-McClure Syndicote
Los Angeles
ALEX BARRIS
Toronto Telegram
BOB BATTLE
Nashville Banner
NANCY BEEBE
WCAU-TV, Philadelphia
RUDOLPH BRENT
United Overseas Press, Japon
BILL BRUNNING
Atlanta Times
LILY MAE CALDWELL
Birmingham News
GEORGE CHRISTIAN
Houston Post
LOUIS COOK
Detroit Free Press
RAE CORELLI
Toronto Star
MIKE CONNOLLY
Hollywood Reporter
BOB DAY
Albany Times-Union
DANIEL DORIAN
Radio Luxembourg
GEORGE DUSHECK
Son Francisco News-
Call-Bulletin
STANLEY EICHELBAUM
Son Francisco Examiner
MARY FRAN
WBKN-TV, Chicago
ABE GREENBERG
Hollywood Citizen News
BILL GORDON
KGO-TV, Son Francisco
LEE GRAHAM
Representative of Cobina
Wright, Hearst Syndicate
THE INVITED GUESTS
HENRY GRIS
UPI, Los Angeles
BEN HAYES
Columbus Citizen, Ohio
JOHN HEFFERNAN
North Americon Newspaper
Allioncc, Los Angeles
THERESA HOHMAN
Lotin Americon & European
Mogaiinc Representotive
FRANK HUNTER
St. Louis Globe Demoerot
JIM KUKAR
Oklahoma City Journal
STAN KANN
KSD-TV, St. Louis
JOSEPH KAYE
Konsas City Stor
RUTH KENT
WSB-TV, Atlonta
DICK KLEINER
Newspaper Enterprise
Association, Los Angeles
PAINE KNICKERBOCKER
Son Francisco Chronicle
I. KRAVSOW
Hartford Couront
IRV KUPCINET
Chicago Sun Times
LOIS LEPPART
KMSP-TV, Minneapolis
SAM LESNER
Chicago News
EUGENE LEWIS
Dallas Times Herald
BILL MARTIN
KGO-TV, Son Froncisco
MAXINE MESSINGER
Houston Chronicle
ARNOLD MARKS
Portlond Oregon-Journal
ANN MARSTERS
Chicago Americon
FRANCES MELROSE
Rocky Mt. News, Denver
JIM MENZER
Associated Newspapers ot
Austrolio
REX MORGAN
WFIL-TV, Philadelphia
ANNA NANGLE
Chicago Tribune
JAMES O'NEILL
Washington News
ELENA NIELSON
World Wide Features
LORNE PARTON
Vancouver Province
BILL PAYNE
Dallas Morning News
HOWARD PEARSON
Deseret News, Salt Lake City
JAMES POWERS
Hollywood Reporter
GERALD PRATLEY
CBC, Toronto
E. B. RADCLIFFE
Cincinnati Enquirer
NEIL RAU
Representative of Louello
Porsons & Dorothy
Manners, Hearst Syndicate
PHILIP SCHEUER
Los Angeles Times
VERNON SCOTT
UPI, Los Angeles
BRODIE SNYDER
Montreal Gazette
HAL STEIN
WBKN-TV, Chicago
FRANCES SWAEBLY
Miami Herald
GUY TEISSEIRE
L'Aurore, Paris
HONOR TRAYNOR
Representotive of Hedda
Hopper, Chicogo Tribune
New York Doily News
Syndicate
WARNER TWYFORD
Norfolk Virginion-Pilof
SIMONE UHLICH
Montreal LoPresse
JOAN VADEBONCOEUR
Syrocuse Hcrald-Journol
GEORGE VIKAR
Europe No. 1—Cinemondc,
Paris
MARTIN WALK
NBC-TV, Los Angeles
JEAN WALRATH
Rochester Democrat Chronicle
EMMETT WEAVER
Brrminghom Post-Herald
LES WEDMAN
Vancouver Sun
BARBARA WILSON
Philadelphia Inquirer
EMERY WISTER
Charlotte News
STARR YELLAND
KIZ-TV, Denver
LIVIO ZANOTTI
La Stompa, Milon
Prom London to Paris in 25 Hours
and 11 Minutes." iTry that title on your
marquee,
i
One of the hangars at the airport was
converted into a night club where the press
was entertained with a barber shop quartet
and an old-time fashion show featuring
a bevy of beautiful gals who were introduced
by Red Buttons who emceed the
show. There was also a bathing beauty
contest through which the same lovelies
shivered bravely. Smith and Dale, who are
celebrating their 50th anniversary of being
together in show business, were on
hand. Plenty of good music, food and
beverage served to keep everyone happy
even if the weather was not kind enough to
permit any real demonstrations of the
planes.
Gert Probe and Irina Demick, two of the
stars, were a happy part of the party,
posing before some of the old planes for
IJictures for the press.
After returning to New York, with a
brief breather to clean up for the evening,
the group went to the DeMille Theatre to
attend the preview of "The Magnificent
Men in Their Plying Machines."
A parade of antique cars of the 1910 era
brought many of the celebrities to the theatre
where they were met by glamorous
hostesses attired in the gowi^s of the period.
The Kingman Cadet and Drum Corps of
the William Irwin American Legion Post
served as honor guard and performed some
of their trick routines at the theatre.
Among those who chugged to the premiere
were Senator Jacob Javits. Seymour Poe,
Beatrice Lillie. Red Buttons. Gower Champion,
Irina Demick, Gert Probe. Tony
Randall. Joshua Logan. Bert Lahr, Ann
Ford and Tex McCrary.
Prior to the viewing of the picture,
June 28, 1965

THE WORKING PRES
^
The opening gun of the
Festival Week was a "Back
to 1910" party at the Flushing
Airport where a hangar
was transformed into a night
club setting.
Cardinal Spellman and Danyl Zanuck
were presented with awards from t he
National Reserve Officers Association and
tendered by Jacqueline Cochran, pioneer
feminine flyer. Cardinal Spellman was
cited for his services to American troops
and Zanuck for informing the public,
thi-ough his pictures, on the part played
by the militaiy in a democracy.
Following the showing of the film, which
was described by one reporter as a picture
that 'went over with flying colors,"
the happy and well-pleased group retm-ned
to the Grand Ballroom of the Astor Hotel
for a champagne supper, hosted by
the N.R.O.A.
The picture, which is now playing at
the DeMille Theatre, started its reservedseat
policy with the opening night. It was
produced for 20th Century-Fox by Stan
Margulies and directed by Ken Annakin.
On Thursday there were interviews set
up for television with stars of "Those
Magnificent Men in Their Flying Machines."
Buses took the group to "21 Club" at
noon where the official welcoming lunch
Jonas Rosenfield, vice-president of
20th Century-Fox, and New York's
Mayor Robert Wagner chat at His
Honor's reception in Gracie Mansion,
home of the mayor.
Darryl Zanuck listens while Seymour Poe tells the visitors that "Cleopatra"
had taken in $35,179,000 in film rentals as of June 5.
took place. Prexy Darryl Zanuck hosted
the lunch and spoke freely and frankly
to the press. When asked about the shortage
of product Zanuck said he thought
that "many pictures had shorter runs
than they deserved because of lack of exploitation
by exhibitors," and then added,
"You solve that problem and that will
take care of the shortage of product."
In answer to a question about the grosses
on "The Longest Day," Zanuck explained
that film rentals, not grosses, were to be
considered of value to a company and
then added that, on "The Longest Day,"
the figm-e to date was $31,795,000. When
asked if that figure had come up to his
expectations Zanuck replied, "I would have
sold out for twenty million." He then
went on to say that in Japan, which had
no active part in the actual D-Day landings,
the picture rentals were suiprisingly
high, over $3 million.
When Zanuck was queried about offers
the company had from television, he said
that there had been offers which were
higher than for any motion picture ever
made, but none of these would be acceptable
for at least five years from release
"since it has another round to go." Seymour
Poe said that TV had to meet their
price when the time came.
One of the many questions put to Zanuck
was what he thought about runaway
production. His answer was that
"we would prefer to make pictures in
Hollywood" and gave his reasons for this
as having tighter control and the availability
of technicians, as he put it, "of
our own language." He also pointed out
that even with a five-day week in Hollywood
against a six-day week in other parts
of the world, "often times you get more
actual work done in a five-day week."
He explained that the only reason for making
pictures away from Hollywood was to
get authentic background and for pictorial
or geographic reasons. He cited the sceneiy
used in "Flying Machines," explaining that
BOXOFFICE :: June 28, 1965

IT
WORK AND PLAY
-A-
The World's Fair was a
part of the Festival celebration.
Here the visitors are
entering the grounds for a
day of fun on Friday.
this would have been impossible elsewhere.
He further explained that it costs more
to shoot a picture abroad than it does
in Hollywood. But. even in the face of added
costs, it is important to a picture to have
proper background and for pictorial reasons
the company has pictures coming up
that will be shot in Turkey, Australia.
Ireland and Formosa, he said. The one
to be shot in Formosa will be "The Sand
Pebbles." At this point, someone facetiously
asked Zanuck if there would be a junket
to those locales. Zanuck came back with
the remark that it would all "depend on
how much you fellows write about it."
(We are writing, Mr. Zanuck!)
There has been some talk about "Dateline
Paris" and Zanuck said that 20th-Fox
would definitely go ahead with its plans,
despite any possible conflict with any other
companies. He emphasized the fact that
there was a definite interest in World War
Gert Frobe and
I r i n a Demick,
stars in "The
Magnificent Men
in Their Flying
Machines," crank
up one of the
old crates.
June 28, 1965
I and that Fox was planning to make a
picture. "The Blue Max," which is about
the German Air Force of that time.
Seymour Poe added an especially light
touch to the luncheon when he said that
the figures he had on "Cleopatra" were not
prepared for the occasion but that he
would give them to the press anyway. Poe
pointed out that, as of June 5, there had
been $35,179,000 "bUled and banked"
against a very conservative negative cost
figure of $42,850,000 and also estimated
that the total rental on "Cleopatra" would
reach $47,000,000.
Following the luncheon at "21," the
scribes returned to the Astor for interviews
with the stars of "Those Magnificent Men
in Their Flying Machines" and filed copy.
There was a press room at the Astor and
facilities for telegraphing stories were
available to the journalists.
In the early evening, all were taken to
the Rainbow Room in the RCA Building
where cocktails and dinner were served 65
stories above Manhattan.
Following this fine dinner, the group
was taken to the Broadway musical hit,
"Golden Boy," starring Sammy Davis jr.
On Friday, there was a trip to the
World's Fair as hosts of the Ford Pavilion.
At the Fair, there were several interesting
tours and also some mighty good food
served and a good time was had by all.
After leaving the Fair, the journalists
were the guests of Robert Wagner, the
Mayor of the City of New York, at Gracie
Mansion, the Mayor's home.
Wagner told the television and newspaper
reporters with 20th Century-Pox's
Premiere Festival Week that the city was
trying to encourage more motion picture
production here. Wagner spoke of the
many pioneers of the motion picture industry
who had grown up in New York and
who had lived in the area of Gracie Mansion.
He told the group that the "Cohn
boys" at one time handed out literature for
his father when he was running for
assemblyman.
In the evening, a special Oriental banquet
was hosted by the genial Dong Kingman
at his famous Sun Luck Imperial
Restaurant. This was a 15-course Chinese
feast which went on and on.
After about three hours of exotic food
and beverages, all took off to "Arthur."
S\bil Burton's fashionable new East Side
Discotheque.
On Saturday, a special breakfast was
reived in the Executive Dining Room of
Macy's, the world's largest store, and a
special shopping tour was the order of the
morning for the scribes.
At noon, the press was taken to the
Hampshire House for a very nice luncheon.
Television interviews were later held at
Astor Hotel.
tlie
^ Saturday evening, the newspaper men

following
20TH-FO\ STAFF IN CHARGE
Orchids are due to hard-working 20th Century-
Fox publicity staff under the direction of Jonas
Rosentield jr., vice-president in charge of advertising
and publicity. They include Arthur Manson,
executive assistant to Rosenfield, who recently
joined 20th-Fox; Mort Segal, publicity
director; Rodney Bush, exploitation director;
L. John John, advertising-publicity roadshow manager;
Alan Bader, national publicity coordinator;
Ted Albert, TV and radio coordinator; Joel Coler,
international advertising coordinator; Mike
Shapiro, the hardworking special events coordinator;
Burt Solomon, and Monroe Friedman,
the newest member of the 20th-Fox publicity
staff, who was assigned to the tradepress.
The premiere of "Those Magriificent Men" was a traffic-stopper at the
DeMille Theatre, where it premiered in New York.
were taken on a progressive cocktaDsdinner-supper
party, which started off at
Dorothy Kilgallen's town house on east
88th Street, where drinks and hors
d'houevres were served. From there,
Dorothy joined the columnists and newspaper
people on visits for food and drinks
galore at La Fonda del Sol. the Tavern on
the Green, and, finally, the new Trattoria
in the Pan-American Building, lasting until
the wee hours of Sunday morning.
On Sunday, a few hours later than
originally planned because of Saturday's
late doings, the newspaper and radio-TV
joui'nalists and the tradepress were driven
to the Concord Hotel, one of the world's
most luxurious resorts at Kiamesha Lake,
New '5fork. Arriving in late afternoon, the
first day's events started with a cocktail
reception in the hotel's Athenian Room,
then dinner in the main dining room followed
by a bus trip to the Rialto Theatre
in nearby Monticello for the world premiere
of "Morituri," which was attended
by Trevor Howard, who has a guest role,
Janet Margolin, the "David and Lisa" girl
who has the only feminine role in the picture,
and Bernhard Wicki, the director.
Miss Margolin was mobbed by the fans
outside the theatre following the screening.
Back at the Concord, the press people
attended the Imperial Room nightclub
show, with Dick Shawn starred, followed
by drinks and dancing in the Night Owl
Lounge.
Following breakfast at the Concord on
Monday morning, for which Miss Margolin
and her escort, Michael Tolan, actor who
was featured in "The Greatest Story Ever
Told" with her, chatted with the Boxoffice
representative, a day of sun, swimming
and frolic started at the Concord's
beautiful outdoor pool where Miss Margolin
was the center of attraction and, later,
Rafaella Carra, featured in "Von Ryan's
Express," wearing a bathing suit, was
bombarded with cameras. The rest of
Monday was devoted to outdoors activities
and another cocktail reception, dancing
and another variety show featuring Billy
Daniels.
On Tuesday (22), the columnists returned
to New York early in time for a
luncheon at the fabulous Four Seasons
Restaurant, during which Darryl Zanuck
made the annoimcement about acquiring
worldwide rights to "The Bible." In the
evening, the scene shifted to Toots Shor's
famed restaurant, where the press attended
a dinner party hosted by Frank
Sinatra, star of "Von Ryan's Express,"
Dean Martin, Joey Bishop and Sammy
Davis. After the dinner, the press saw a
regular Broadway performance of "The
Subject Was Roses," the Pulitzer Prizewinning
play which has been rumiing for
more thaii a year and recently won the
New York Drama Critics Award for the
1964-65 season and also the year's "Tony"
Award. After the play, the newspapermen
went backstage at the Helen Hayes Theatre
to greet the cast, Irene Dailey, sister
of Dan Dailey, Jack Albertson and Martin
Sheen—the play's entire cast.
The Premiere Film Festival Week concluded
Wednesday ( 23 ) the world
premiere of "Von Ryan's Express," with
Sinatra on hand for the event, at Loew's
State Theatre, and a supper party following
at the Hotel Astor, where the columnists
and newsmen were registered dm--
ing their eight-day stay. Also held during
the final day was a luncheon at La Scala
Restaurant and dinner at Sardi's West.
During the final day, the columnists were
also given the opportunity to interview
Sinatra, producer Saul David, and Trevor
Howard, Edward Mulhare and Rafaella
Carra of the cast of "Von Ryan's Express."
The weary, but happy, out-of-towners
departed by plane, train or bus for theiihome
cities Thursday (24) and 20th -Fox
could congratulate itself for a second newsworthy
event which resulted in reams of
publicity copy on three big pictures.
At the premiere of "Magnificent
Men." Cardinal Spellman and Zanuck
receiving awards from Miss Jacqueline
Cochran, world-famed aviatrix.
Bernhard Wicki,
director of
"Morituri," (left)
poses with Marlon
Brando and
Trevor Howard,
stars of the film,
at the special
press luncheon at
the Hampshire
House.
BOXOFFICE :: June 28, 1965

. . . John
. . Don
. . Gary
. ,
. . Filmways
. . Bob
. . Directions
. .
^M^eiMMcC ^e^iont
JEFFREY HAYDEN has been signed by
^
MGM to direct the untitled Sam Katziiian
production based on the Gershwin
musical, "Girl Ci-azy," which will go before
the studio cameras in mid- July with Connie
Francis and Harve Presnell teamed as
Sliming stars. Hayden, one of the most
active young directors in both radio and
television, also has been set by MGM-TV
to direct a forthcoming episode of the new
half-hour comedy series for NBC, "Please
Don't Eat the Daisies." The new motion
picture, in addition to Miss Francis and
Presnell, will costar Paul Anka, Fran Jeffries,
Louis Aj-mstrong and a number of additional
stars of the entertainment world.
Ford's latest film for MGM is
.
based on an English novel about the Air
Force on an old World 'War II base dm'ing
NATO days. Two scripters James 'Warner
Bellah and 'Willis Goldbeck are working on
tile screenplay from the Reginald Arkell
no\el 'Weis has been signed to
direct "Pajama Party in a Haunted House"
for American International Pictui-es. The
new suspense musical comedy will be
filmed in color and Panavision in Hollywood
with an all-star cast late this summer
for Christmas 1965 release, according to
Nicholson and Arkoff. 'Weis, who just
finished directing the Patty Duke-starrer,
"Billie," was director of "Pajama Party,"
The screenplay for "Pajama Party in a
Hamited House" has just been completed
by Louis M. "Deke" Heyward, who also
wrote the original "Pajama Party."
Joseph E. Levine has an Embassy Picture
deal with Bert I. Gordon and has pm'-
chased the only remaining H. G. 'Wells
book, which hasn't been filmed, "Food of
the Gods," for Gordon to produce. The
tongue-in-cheek novel concerns a special
food which makes everything grow. 'With
special effects, in which Gordon is proficient,
the tentative budget is around $1
million ... "A Big Hand for the Little
Lady," is the first picture in a miUtiple
picture deal with 'Warner Bros, which will
be produced and directed by Fielder Cook.
The Eden Productions film starring Joanne
'Woodward and Henry Fonda finds the
western under way at the Burbank studios
.By SYD CASSYO
.
and in Flagstaff, Ariz. At the latter spot
the temperature hovers around the 110
degree mark, during the summer. .
Warner Bros, is to get a suspense drama
screenplay from writer John Kneubuhl,
who is preparing "The Deadly Doll."
written by Henry Sleaser Stromberg
and Corey Allen, a partner in Actors
Repertory theatre, will produce a film
called "War Game," a short subject dealing
with children's war toys. Michael Neyn:an
wi'ote the screenplay based on a story
by Garland Thompson. The independent
venture does not have a distributor, but
Stromberg also works in this field.
"The Texican," an action-western with
Audie Miu'phy, will be made by Murphy
Productions and MCR Production, Inc.
John C. Champion will produce from his
own original story and screenplay, with
Leslie Selander assigned to direct. Paul
C. Ross and Julian Ludwig will be associate
producers on the film to be shot in Technicolor
in Spain. A September date has been
set for shooting with Broderick Crawford
and Marianne Koch to costar. Following
this, a second feature, a sequel to the successful
"To Hell and Back," will be filmed
by the same group and will be written by
Champion, who will also produce. It will be
a war picture mace on locations where
Murphy in real life earned his medals.
MCR derives its names from the principals.
Murphy, Champion and Ross.
Tay Garnett went to London to begin James Lee Ban-ett, author of a story
about a covered-wagon family from Tennessee,
initial plans for producing and directing
Helga Moray's best-selling novel, "Tisa,"
titled, "The Heaven Train," sold it
for Moram Productions. Ltd. According to
agent Ronnie Leif who handled the deal, the
to Ross Hmiter for production at Universal,
The writer also will do the screenplay. His
book has been printed in 11 languages and last effort was the script for "Shenandoah."
has sold over two and one-half million
. . . George Cukor will make "Nine
copies. The entire production is being
financed by English capital and British
Lion will handle foreign distribution. Garnett
plans on retm-ning here in about a
month to begin casting. Production is
scheduled to get under way in India in
the fall, Garnett disclosed before leaving.
Director James B. Clark, who is currently
editing his last production. "And Now
Miguel" which Robert Radnitz produced
for Universal, is slated to direct for Robert
L, Lippert Productions the Joseph Conrad
novelette "Heart of Darkness."
FILMING IN FRANCE — Dan S.
Terrell, MGM executive director of
publicity, advertising and promotion,
chats with Rod Taylor, star of MGM's
"The Liquidators," during a break in
the filmins; of the production in Nice,
France. Terrell, on a tour to inspect
MGM productions being filmed in
Europe, also visited the sets of "Lady
L. in Paris, and "Doctor Zhivago," in
'
Spain. In the center background, director
Jack Cardiff prepares to film
the upcoming sequence.
Tiger Men" at 20th Centui-y-Fox. Terence
Rattigan is writing the script to be based
on the book by Lesley Blanch. . . . John
L. Renault's "The Gold Eaters." will be produced
by a BMI music company, WolPon
Enterprises. No date has been set for production
. has set two pictures
for production, "Year of the Rat" and
"Castle Keep," following their "Day of the
Arrow," with Kim Novak. Sidney J. Fui'ie
will direct for coproducers Martin Ransohoff
and John Calley. . . . Over in London,
British stage and screen star, Albert Finney,
will go into production with an original
screenplay by Shelagh Delaney, author
of "A Ta.ste of Honey." Under his company
name of Memorial Enterprises, Ltd., Finney
has signed Michael Mcdwin, as artistic
director, which complements his talent as
an actor. Finney will work with the writer
on publishing the script.
.
William Frye, with his initial production
for Columbia Pictures relea.se, "Mother
Superior," set, has his female contingent
of Ida Lupino as director. Blanche Hanalis
doing the screenplay, and the novel by
Jane Trahey. Hayley Mills and Rosalind
Russell star in the distaff side film with
production starting in Hollywood on August
16. Span- will follow his successful
"A Swingin' Summer" featm-e, which
he directed for United Screen Arts release,
with a teenage spook musical called "Ghost
A Go-Go." Clair Huffaker, author of
20th-Fox's "Rio Conchos," will write the
script to be produced under the banner of
Huffaker Productions . . . Paramount
has inked a deal with producer-director
Norman Abbott, who was in the same post
on "The Jack Benny Show" in T'V. His
assignment hasn't been announced . . .
A feature based on the characters in a television
show is to be produced by David
Levy, former executive at NBC. Levy, an
author, in addition to his production talent,
is working with Charles Addam.s, the wi'iter
of the TV's "The Addams Family." Filmways,
producers of the video .series, is in
on the package . Unlimited
will produce television and theatrical trailers
for the feature picture, "The Young
Sinner," with Harry Koplan of United
Screen Ai-ts supervising the production for
the releasing firm. 'Vern Carstensen will
provide the narration.
Dick Van Dyke starts his first of four
major films for the Mirisch Corp. with a
part in "A Garden of Cucumbers." Walter
Mirisch will produce the comedy early in
the simimer of 1966. Isobel Lennart wrote
the screenplay with the novel by Poyntz
Tyler as the source. In the film Van Dyke
play a well-mannered butler with larceny
in his heart. Released luider the United
Artists banner, the deal was made between
Dramatic Peatm-es, Inc., to whom Van
Dyke is under contract, and Mirisch .
Lon Chaney. veteran leading man and
heavy, has been signed by producer A. C.
Lyles for a key role in "Apache Uprising,"
cm-rently filming in Technicolor at Paramount,
Starring Rory Calhoun and Corinne
Calvet. the action-packed western is
Chaney's second successive a.ssignment for
Lyles. In current release is "Black Spurs"
starring in addition to Chaney, Rory Calhoun,
Terry Moore, Linda Darnell, Scott
Brady, Bruce Cabot, Richard Arlen, and
Patricia Owens.
BOXOFFICE June 28. 1965
11

.
. .
SLIGHT GAIN IN SPRING QUARTER
WITH 61 FEATURES IN RELEASE
Breakdown Shows 23 of 38
In the Top Hit Category
With 120% or More
Pi-oduct supply showed a slight improvement
dm-ing the spring quarter (March
through May) with the 12 major distributors
and three independents placing 61
features in release, compared with 51 released
by the majors and four independents
in the immediately preceding winter
quarter.
Of the total for the spring quarter, only
38 had gained the five or more playdates
required for listing on the Boxoffice-
Barometer and indicating the boxoffice
potential of the releases. Four of these
failed to score average (100 per cent) or
better, while 23 of the 38 ranked in the top
hit category with averages of 120 per cent or
more.
In addition to the 23 spring quarter pictures
ranking as top hits, another 11, all
late winter releases, achieved the top hit
classification. These latter pictures lacked
sufficient playdates to be listed in the
winter quarter.
Most notable development of the quarter
was the surge in product from Allied
Ai-tists, with nine pictures released although
none of these had yet attained the
necessary five first-run playdates to gain
listing.
Top hits for the spring quarter were
"The Sound of Music." 20th Centui-y-Fox,
with 285 per cent; "Tlie Greatest Story
Ever Told," United Artists, with 277, and
"Zorba the Greek," International Classics,
with 252 per cent, the latter a late winter
release.
For the same quarter a year ago, there
were 59 pictures placed in release, 40 of
which had enough playdates for listing, but
only 18 ranking as top hits. Biggest pictm-es
for the spring quarter of 1964 were
"Becket," Paramount, 229 per cent; "From
Russia With Love," United Ai'tists, 192 per
cent, and "Muscle Beach Party," American
International, 181 per cent.
In analyzing the record for the full three
quarters of the year, a total of 176 pictm-es
was placed in release, 141 of which attained
Barometer listings and 91, or 64.5
per cent, of the latter scoring as top hits.
A year ago, only 135 releases were listed for
the thi-ee quarters, with 81, or 60 per cent,
ranking as top hits.
Releases, with percentages available for
the nine-month period, September through
May, follow by company. Those released
dming the spring quarter (March, April
and May) are indicated by the .symbol (*).
September 1964, through May, 1965
Top Hits for the Spring Quarter
March, 1965 Through May, 1965
Amorous Adventures of Moll Flanders (Para)
Beach Blanket Bingo (AIP)
Bus Riley's Back in Town (Univ)
++CheYenne Autumn (WB)
Circle of Love (Cont'l)
++Daniella by Night (Cambist)
Dear Heart (WB)
Die! Die! My Darling! (Col)
Fanny Hill (Famous Players)
Girl Happy (MGM)
Girls on the Beach, The (Para)
Greatest Story Ever Told, The (UA)
Harlow (Magna)
Hush . . . Hush. Sweet Charlotte (20th-Fox)
John Goldfarb, Please Come Home (20th-Fox)
++Kiss Me, Stupid (Lopert)
Love Goddesses, The (Cont'l)
+fLove Has Many Faces (Col)
Major Dundee (Col)
Mister Moses (UA)
ttMalamondo (Magna)
HMondo Pazzo (Rizzoli-SR)
Nothing But a Man (Cmema V)
+tRattle of a Simple Man (Cont'l)
Rounders. The (MGM)
Satan Bug, The (UA)
#Servant, The (AA)
«Sound of Music, The (20:h-Fox)
Strange Bedfellows (Univ)
#T.A.M.L (AIP) ...
Train, The (UA) .
#Umbrellas of Cherbourg, The lAA)
Young Cassidy (MGM)
#Zorba the Greek 'I-it 1 Clci. icb)
WBlue Ribbon Award
•Lost World of Sinb
Operation SNAFU .
Pajama Party
*Swingers' Paradise
The
Time Travelers, The
Tomb of Lioeia
Voyage to the End of the Universe
BUENA VISTA:
Emil and the Detectives 1 25
Mary Poppins 354
Those Calloways 158
Baby, the Roin Must Fall
Behold a Pale Horse
Code 7, Victim 5
Curse of the Mummy's Tomb, The
*Die! Die! My Darling!
East of Sudan
Fail Safe
Finest Hours, The
First Men IN the Moon
Gorgon, The
,122
120
#Late Winter Release
145
146
_150
EMBASSY:
Contempt 1 35
Let's Talk About Women 1 42
Marriage Italian Style 214
Only One New York 117
Three Penny Opera 114
METRO-GOLDWYN-MAYER:
Americanization of Emily, The 181
Get Yourself a College Girl 142
*Girl Happy 1 52
•Hysteria 89
Joy House 115
MGM's Big Parade of Comedy 92
Murder Ahoy
Of Hu
Outrage, The
Quick! Before It Mel
•Rounders, The .
Signpost to Murder
36 Hours
•Young Cassidy . . .
Young Lovers, The .
Your Cheatin' Hear
ALLIED
ARTISTS:
(Average Is 100)
Blood on the Arrow 93
Servant, The
1 76
Umbrellas of Cherbourg, The 164
AMERICAN INTERNATIONAL:
Atragon 1 08
*Beoch Blanket Bingo 132
Conquered City 95
Diory of a Bachelor 1 08
"Go Cki Mania 106
Love Has Many Foces . .
•Major Dundee
Outlaws IS Coming, The
•Synanon
World Without Sun 148
CONTINENTAL:
Bebo's Girl 83
Circle of Love 1 53
*Love Goddesses, The 1 22
Luck of Ginger Coffey, The 125
Rattle of a Simple Man 1 37
Slove Trade in the World Today 129
Boy Ten Feet Tall, A 109
in Crock the World 106
Disorderly Orderly 169
•Dr. Terror's House 114
of Horrors
Fall of the Roman Empire, The 172
•Girls on the Beach, The 139
Roustabout 1 64
Sylvia 137
Where Love Has Gone 158
June 28, 1965

.
.'
' ' ' '
'
'
'
'
'•
•
'
'•
.
BOOK REVIEW
^r?;:rH.n..-:::;:;::::::;:::;;::::;:i2^
-^
'
Goodbye Charlie 69
Guns at Botasi 98
•High Wind jn^ Jomoica, A n6
^^ FIRST HUNDRED YEARS IN
° Hush, Swe^et' 'chaHotte' '204
HOLLYWOOD, by Jack Warner with Dean
•HuTh
•John jen,^ings (Random House, New York-
Goldfarb, Please Come Home 162
Pleasure Seekers, The 56 „, " ' ^
Raiders From Beneath the Sea 100 $5.95)
Rio Conchos 166
•Sound of Music, The 285
Although this autobiography by one ot
. . . .
.
WitJ'hcran .".'.".'."..:;;:;;!'.:.: 108 fUmdom's great tycoons credits Dean Jen-
UNITED ARTISTS: nings as an assistant, the book bears the
Ferry Cross the Mersey 90 unmistakable Stamp Of Jack Warner —
05
Four Doys in November
1
g^gj^ ^o SOj^g of the milder earthy ex-
Ever Told; The •:::::::;::::.• :277 pressions for Which he is noted. Beginning
?GreatTs?^tcry-
How to Murder Your Wife 248 ^^ith his reported death, instead of his
'Mad°e° ''""''''*'^;:::::::::;:;;:::.ii5 birth, after an automobile accident at
Mister Moses' 125 Cannes, he backtracks to review his life
•Satan Bug, The^^^. 120
•llTd^'of Ah BabaNhe- :::::::::::::::::::: 93 land of opportunity, probawy the fom-
Warner bovs started working at an age that
1 Toggart 00
•Truth About Spring, The 113
^.^^^ .^. ^ '^^.^^^^^ ^^^^y The ambition tO
WARNER BROTHERS:
gg^ ahead, which so many immigrant
'^'"° ^'°"'°' '^^^^ '13 families had, was theirs-and this has en-
•Bmlnstorm^'
.
Cheyenne Autumn '.':.:.': 185 riched American Ufe in many fields. De-
^^y^ ^f Jack's own career—he left home
30
j
•My^Btood '^uns 'cow "*
^ 1 05 at 1 7—are told not always in chronological
My Fair
:.'.'.'.'.' 378 order, and parallel the careers of his
Lady
brothers who joined hands to develop the
1
None But the Brave 68
.23. company bearing their name,
Two on a Guillotine j28 jj^g remarks about business dealings with
s::'Ld"the^ SmgTJ^GirV ! ; 1 ; l ; 1 : : : : : : : : : : : :
.•....:•.. ..1^3
;rnoorSa:kr.".^°'^''^. stars is good-hunrored for the most part
He seems to blame their agents for most
MiscELLANEoub
u.crpiiAKiFoii^
^j jj^g troubles which arose, usually along
D^nTeiia by' N?g'ht (Cambist) :;:::::: i! i!! l i. 1 34 with What he terms "inflated heads" after
97
Devil Doll (Assoc. Films) ^^^^j. jj^.gj. guccesses. He acknowledges he
^Harb'w "(Mognar"
"°'""' ''
'
'26 goofed When he could not see Clark Gable
Kiss Me, Stupid (Lopert) '99 as Star timber because of those outstand-
Lorna (Eve Prod.) '74
^.^g g^j.g qj. Mario Lanza (too fat), and
;;°lr Pozzo'Tr!zTc',i_SR, :::::::::::::;:;: 146 he passed up acquiring -Lawrence of
•Nothing But a Man (Cinema V) 150 Arabia," among other missed opportumties.
Pumpkin Eater, The (Royal Films Infl) 180
^^^ ^^ discovered Errol Flynil—WhO Was
55^rBo;"er%rKnorkXrn'A.T'.::::;;:: '3^ much the same kind of headache a. John
zorba the Greek (int'i Classics) 252 Barrymore, but both made some wonder-
^
ful pictm-es.
Unqer Completes 2 Films This is not a contesslon-type autor^J^C««a«
arte R«al*»rr

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
cities five listed. the 20 key checked. Pictures with fewer than engagements ore not As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
i Amorous Advs. of Moll Flanders (Para)

I
PHILADELPHIA
1
James
— District attoi-ne\
Crumlish lias asked the State Su-
Court to reverse a lower court's
i
perior
i
f
i
; mon
Reversal on Obscenity Law
Ruling Asked by DA
i-uling tiiat Pennsylvania's obscenity law is
unconstitutional.
He also asked the higher court to change
the March 19 ruling by Philadelphia Com-
Pleas Court Judge Earl Chudoff which
requires law enforcement officers to notify
theatremen when they intend to seize a
film.
The Superior Court took the 30-page
brief filed by Crumlish under advisement.
If the Superior Coui-t upholds Chudoff.
Crumlish is expected to appeal to the
State Supreme Com't.
Chudoff, in calling the law unconstitutional,
said makes the district attorney
it "the censor for the public." He added, "We
should not allow any administrative
agency, no matter how subtly it performs
or how admirable its intentions, to become
the censor of the Philadelphia citizem-y."
In his appeal, Crvunlish said, "There
can be no doubt that motion pictures inherently
possess a greater capacity for
evil than any other mode of expression.
The reader of a book must use his own
imagination to supply physical characteristics
of personalities involved therein."
Public Debate Expected
In Film Censorship Bill
HARRISBURG^Public debate on movie
censorship will come to the floor of the
house of representatives as the result of
the film control bill being released by the
judiciary committee. With two previous
censorship laws voided by the Supreme
Coui-t, legislators prepared the new control
measm-e with care.
i
Rep. Fred J. Shupnik iD., Luzerne said
the committee had faced much opposition,
but felt the bill should be released and not
killed. It would require a three-man board
to preview films prior to release. All fibn
distributors would be registered and would
submit prints for screening. If objectionable
full or in part, the board could seek
an injunction in local common pleas court
to prevent public showing.
Films Untouched by A/.Y. Legislature;
Tickets Exempt From Sales Tax
Evans to General Cinema
As Ad-Publicity Head
NEW YORK—Seymour H. "Sy" Evans,
who has resigned as general manager of th2
Seymour H. Evans
Schine Circuit, has
been named director
of advertising, publicity
and promotion
for General Cinema
Corp. by Melvin R.
Wmtman, executive
vice-president. Gencial
Cinema now op-
VI ati's 83 drive-in,
indoor and shopping
center theatres in 24
states. Before the end
of 1965, General
Cinema expects to
open 12 more theatres.
Evans entered the film industi-y in 1946
as a member of the field promotion staff
of Universal Pictures. He joined the Schine
Circuit in 1951 as assistant director of advertising,
publicity and promotion and in
1960 was made head of that department,
a post he held until his appointment to
general manager in 1963.
Maryland Appeals Court
To Act on 'Stranger'
BALTIMORE—The Maryland Court of
Appeals at Annapolis will hear the case of
A Stranger Knocks" tomorrow (29i. The
court plans to view the film at the Playhouse
Theatre.
Matson Buys Theatre Building
RANDOLPH, N.Y.—Robert W. Matson
has purchased the Theatre Bldg. here,
which includes the motion pictm-e theatre
above it. He said he has
for the structure. The
and
not
two offices
made plans
building formerly was owned by Warren
D. Mann.
ALBANY—The state is w'lhout a film
censorship or classification law and theatres
gained a resounding victoi-y with the
eleventh-hour passage of a bill exempting
motion picture houses from the new 2 per
cent sales tax.
The bill, still up for vote in the assembly
as adjournment time was at hand Tuesday
(221, was passed, 136-4, Wedne.sday i23)
after clocks. In the traditional manner,
were stopped in both houses.
A new censorship bill, introduced by Sen.
John Hughes iR., Syracuse' Tuesday after
his Board of Regents' bill was locked in
committee, was given no chance for enactment
when he presented it.
Credit for the success of the tax-exemption
bill was given to D. John PhiUips, executive
director of the Metropolitan Motion
Picture Theatres Ass'n. He had it introduced,
rounded up the necessary votes to
get it out of committee and followed its
passage by the senate and assembly.
Phillips said while the amendment exempting
admissions from the sales tax had
not been introduced until Monday (14i,
MMPTA members have been in constant
touch with every member of the legislature
acquainting them with the drastic effects
of an added statewide sales tax on theatre
operations and attendance. There are
about 1.000 theatres in the state which
would have been affected.
It is expected that new efforts will be
made next year to enact a censorship law,
when the legislature begins a new session
in January. There now are no such laws,
but police laws against obscene exhibitions,
of course, are in effect statewide. They
comprise the only laws applicable to theatre
perfoi-mances in New York state for
the first time in 45 years.
The 1965 legislature, one of the longest
sessions in many years, will go down in
history as one of the kindest to the motion
picture industry, although prior to the session
and throughout its duration, it caused
a great deal of apprehension.
HARRISBURG—A motion picture preview
board bill has been introduced into
the state senate, authorizing injunctions
and imposing powers and duties on the
board. It provides penalties for violations.
Pennsylvania Lawmaker
Opposes Local Tax Repeal
HARRISBURG— FreslmianPennsylvania
state assemblyman James L. Wright said
he will spearhead a move to oppose a bill
repealing a ten per cent local amusement
tax on motion picture theatres.
As the law now stands, local municipalities
are given the power to levy an amusement
tax of up to ten per cent. Wright
repeal of the law would mean
said the
an increase in real estate taxes in many
communities. In addition to serving as a
state representative from Bucks County,
Wright also is a township supervisor in
Levittown, Pa.
The bill has been placed on the calendar
of the House and was expected to come up
soon for a vote.
BOXOFFICE June 28, 1965
WINNERS OF ALLIED ARTISTS CONTEST-Albert Jeffrey, third from left,
manlgerof fhe RKO Royal Theatre in New York, won the first P"- ^-^ \^f
Artists for the most comprehensive and imaginat.ve campaign for "^; R'^"
J^^
atres circuit showing of "Young Dillinger." Second prize was won by Mel Rhein
feld o he RKO Bushwick Theatre while third prize went to ^"thony Belmon te
RKO Alden Theatre Claude Giroux. fourth from left, president of AUied Artists,
or^s^n^ld thJpSes In the photo, left to right: Jack Goldstein, national advert.srnTandpLbUdty
director for AA; Belmonte; Jeffrey: Giroux; Fred Herkowitx
national Sctor of advertising and pubUcity of RKO ^f;/--' .^sptli^f
Nat Nathanson. vice-president and general sales manager of AU.ed Artists Pictures.
E-1

—
—
—
—
I
— —
——
—
'Magnificent Men and 7he Collector
Are Smash Openers on Broadway
NEW YORK — The big news in the passed the $1,000,000 figui-e before a
Broadway first runs late in June was the seventh week started Thui-sday (24). Best
smash opening week of "Those Magnificent among the other long-running films was
Men in Their Plying Machines," which "The Train," which played 14 good weeks
received unanimously favorable newspaper at the Astor before "What's New Pussyreviews
and did record business for a re- cat?" opened Tuesday i22i and continued
served-seat pictui-e at the DeMille with for a 15th week at the east side Plaza Thelines
forming outside the theatre at night. atre. Again strong was the reissue bill of
Meanwhile, another 20th Century-Fox two- James Bond films, "Dr. No" and "From
a-day film, "The Sound of Music," did Russia With Love," which completed four
capacity business in its 16th week at the weeks at the Victoria in Times Square and
Rivoli and "Von Ryan's Express" followed the east side Trans-Lux East and Trans-
"Lord Jim" at Loew's State Wednesday Lux 52nd Street. "Cat Ballou" followed
(23), although on continuous run. Wednesday (23) at the Victoria and 52nd
A second smash opening was "The Col- Street houses.
lector," which also garnered fine reviews Also continuing to capacity business was
and was strong at both the Coronet and "My Fair Lady," in its 35th week at the
the Paris, setting a record high at the Criterion while "The Greatest Story Ever
latter house. "A High Wind in Jamaica," Told" was better in its 18th week at the
another 20th-Fox film, was very good in Warner Cinerama than in the last few
its single week at Loew's Capitol. weeks.
With hot weather continuing and hordes Best among the art house pictures were
of visitors and vacationers in town, "The "The Pawnbroker." still good in its ninth
Yellow Rolls-Royce" had a terrific sixth
week at Radio City Music Hall, where long
week at three small houses, the Beekman,
Cinema Rendezvous and RKO 23rd Street;
lines formed nightly. Business was stronger "Zorba the Greek," in its 27th week at the
than for the big fifth week and the gross Sutton;
"
"China! in its fom-th week at
__^ ~~
Carnegie Hall Cinema, and "Murder Most
Foul," in its fourth week at Cinema I.
(Average Is 100)
-The Train (UA), Mttn wk 135
uaronet In Harm's Way (Para), ilth wk 110
beekman The Pownbroker (AA), 9t)i wk. 135
wk Cornegie Hall Cinema Chino! (Janus), 4th 140
Cinema Murder Most Foul (MGM), Afh wk 140
Cinema II— He Who Must Die (Lopert), 6th wk. 110
Cinemo Rendezvous—The Pownbroker (AA), 9th
Coronet The Collector (Col) . .
200
Criterion My Fair Lady (WB), 35th wk.
of two-a-day 200
DeMille Those Magnificent Men in Their
_._,._ f'yng
__ _
Machines
^
(20th-Fox), 1st wk. of two-a-doy 210
-•
The
UCtU .^^^^^%^/l Embassy—The Truth About Spring (Univ) The
PtCwW ^SflftA/*SSr Naked Brigade (Univ) HO
Festival
^^[J*'^
Marriage Italian Style (Embassy),
^^"^ ^^^ 5th Avenue Nobody Woved Goodbye (Cinemo
PI
^'' moveover,
ITI I n A
9th wk HO
KM I "^'"^
I I If 11 '^f's Symphony for a Massacre (Seven
*^ ^# im^^ Arts), 4th wk
1 20
^^_«_^__^ Forum Joy in the Morning (MGM), 2nd wk.' ' ' 125
U
. . Guild—Mary Poppins (BV), moveover, 26th wk. ...125
L.ncoln Art—The Fosdst
rrOI0CtlOn
(EmbassW 135
• •W|V«IIWII
Little Carnegie— Evo, the Devil's Woman (Times)
, ,
3rd
Loewo?h'F°aT'~^ "'"""""" '°""""
wk 140
Arc Lamp
carbon
!
.Wc;,„,/y„,;/;,e.„a„dor«l20.;nch 'Tarted'
'"""" "°''-'~'
wtlnetd^y'!"";'
tight per Loew's Tower Eost Marriage Italian Style
(Embassy), 26th wk
1 10
for 35mm anti 70mm ., dollar
pro/action.
Hi"—Symphony for o Massacre (Seven
'•'aUK
Arts), 2nd wk 125
Paris
,, ..
_ The Collector (Col) 225
Call or wnle Plazo—The Train wk (UA), 14th 120
Hail—The Yellow your ^^""'= Rolls-Royce
' nearby
,
branch
',
''°?1?,-FA'^ (MGM), plus stage show, 6th wk.
Rialto—The Dirty (Audubon),
200
Girls 5th 135
N.T.S. . . . wk
Rivoli—The Sound of Music (20th-Fox), 16th wk.
of two-a-day
ALBANY 4. N.Y.
200
RKO Palace-Dr. Terror's House of Horrors (Pora) 135
962 Broadway ?'~0 23rd Street—The Pawnbroker (AA), 9th wk. 120
Sutton—Zorba the Greek wk (IC), 27th 135
BALTIMORE 2, MD. Trons-Lux East—Dr. No (UA); From Russio With
417 St. Paul Place t ''"? *''
52nd ',?"l""'„''^''v No From
'50
^'w^t"."
'^^^'-i
St—Dr. (UA), Russia
^>t*< Love (UA), reissues, 4th wk 140
BUFFALO 2. N.Y. .,.
Trons-Lux
500 Pearl Street
58th St.—Buddha (Lopert) 125
Victoria Dr. No (UA); From Russia With Love
CINCINNATI 10. OHIO (UA), reissues, 4th wk 140
1638 Central Parkway Greatest Story
'^°/ri'~~7'^^.
Ever Told (LlA),
8th wk. of 1 two-a-day
] 65
World— Pretty '.'.'.'.'.'.'.'.'.'.
But Wicked (Times) '.'.'.]75
NEW YORK 36, N.Y.
356 West 44th Street
PHIUDELPHIA 7, PA. "The Yellow Rolls-Royce'
1310 vme Street 180 in Baltimore Start
P'TTSBURGH 19 PA. BALTIMORE - The weeks boxoffice
84 van Braam Street
spotlight was on "The Yellow Rolls-Royce,"
^ - . _ which opened strong and continued big
|\|3XIOri3l
°^'^'' ^^^ weekend. Another new attraction.
TMEATB. SUPPLY COMPANY "Nobody Waved Goodbye," reports substantial
grosses at an art hou.se. "A High
'Fair Lady/ 'Greatest Story'
Start Daily Matinees
New York—Warner Bros. "My Fair
Lady," started giving two performances
daily beginning Monday (21) at
the Criterion Theatre and this policy
will continue through the summer.
Since its world premiere last October
21, the film had been shown ten times
weekly with extra performances on
holidays.
George Stevens' production of "The
Greatest Story Ever Told" will start a
schedule of two performances daily
Monday (28) at the Warner Cinerama
Theatre, with a morning show every
Wednesday at 9 a.m. The United
Artists will start its 20th week on
Broadway the same day (28).
Wind in Jamaica" scored fairly well as
newcomer, also at an art theatre.
Charles The Train (UA), 12th wk 9
Five West Nobody Waved Goodbye (Cinema V) ..14
Hippodrome My Fair Lady (WB), 31 st wk. 13
Little A High Wind in Jomaica (20th-Fox) .... 1 1
Mayfair The Yellow Rolls-Royce (MGM) 18
New—The Sound ot Music (20fh-Fox), 13th wk. .14
Playhouse Young Cassidy (Col), 5th wk 95
Senator Major Dundee (Col), 5th wk
Seven East The Soft Skin (Cinema V), 2nd wk.
Town The Greatest Story Ever Told (UA), 10th wk.
Complete Jamaica Filming
For 'Oh Dad, Poor Dad'
NE'vV YORK—After two and one-half
months of location fihriing in Montego
Bay, Jamaica, for "Oh Dad, Poor D
Mama's Hung You in the Closet and I'm
Peelin' So Sad," Rosalind Russell and the
company making the Ray Stark-Richard
Quine production for Paramount release,
left the island Wednesday i23) and
stopped off in New York en route to Hollywood
to complete interior scenes. These
will be completed July 10, when Miss Russell
is scheduled to start her new film, "Life
With Mother Superior" for Columbia.
Robert Morse, Barbara Harris, Jonathan
Winters and Hugh Griffith also returned
to the U.S. to complete "Oh Dad, Poor
Dad," etc.
Showmanship Contest
For Loew's Managers
NEW YORK—Bernard Diamond, Loew's
Tlieatres general manager, conducted a
summer product merchandising seminar
with division managers Daniel Cohen and
Harold Graff Monday (21) at Loew's Paradise
in the Bronx.
Diamond announced a showmanship contest
in which cash prizes will be awarded
to managers and assistant managers of
Loew's Theatres staging the best exploitation
campaign during July and August.
'Dr. No'—'From Russia'
Gross Over $1,295,000
NEW YORK—The retm-n engagement of
"Dr. No" and "From Ru.ssia With Love,"
took in over $1,295,000 for its four-week
Premiere Showcase run in the Greater New
York area ending Tuesday i22i, according
to James R. Velde, vice-president of United
Artists, which is distributing the Albert R.
Broccoli-Harry Saltzman pictures.
The two early James Bond films will
open at over 100 neighborhood houses June
30 in New York.
E.2
BOXOFFICE June 28, 1965

p.--
INTERNATIONAL
,„ERICAN
VJith
comments by
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PHILADELPHIA WASHINGTON, D.C. PITTSBURGH BUFFALO
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. . . Menno
. . The
. . Al
. . Buffalo
•STARBURST OF YOUTH' ON THE MOVE—American International Pictures
president James H. Nicholson briefs the company's "starburst of youth"
actors and actresses prior to their three-pronged cross-country personal appearance
tour to plug: upcoming AH* product. Seen, left to right with Nicholson, are
Ed Garner, Bobbi Shaw, Salli Sachse, Mary Hughes and Aron Kincaid. Miss Shaw,
Jo Collins and Garner will combine to cover the northeastern states and eastern
Canada; Miss Sachse, Miss Hughes and Kincaid will tour the midwestern states
and another group consisting of Patti Chandler, Sue Hamilton and Garner will
tour Middle Atlantic states and the South.
Grand Opening Held
For Triangle Theatre
YORKTOWN HEIGHTS, N. Y. — The
grand opening of the new 600 -seat Ti-iangle
Theatre at the Triangle Shopping Center
here, was held Pi'iday (25> with the showing
of "The Train."
The house is the fourth in the Howard
Lesser chain. The others are in Roslyn,
Spring Valley and Mount Kisco. In addition,
the circuit is planning two more theatres
in Rockland County, scheduled to
open July 15 and December 15.
Bert Carlson of Worcester, Mass., is
manager of the Triangle. He has operated
theatres in the East for many years and
managed some in Arizona.
Preopening benefit shows were held by
the Yorktown Heights Jewish Center Tuesday
1 22) and by the Teen Canteen Fund
Wednesday i23). On Thursday (24) there
was a premiere for the trade and special
guests, at which time the American Legion
post dedicated a flag, donated by the
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treasurer.
Mary Boland. 80. Dies;
Stagie-Screen Star
NEW YORK—Funeral services for Mary
Boland, 80, will be held Monday (28) at
Forest Lawn Cemetery, Glendale, Calif.
Miss Boland died in her suite at the Essex
House in Manhattan Wednesday (23). She
had no immediate survivors.
Miss Roland's stage and screen career,
both in silent and talking pictures, spanned
more than 50 years until her last Broadway
appearance as star of "Lullaby" in 1954
and her last film, "Guilty Bystander," released
by Film Classics in 1950. Miss Boland's
most famous films included "Ruggles
of Red Gap, " opposite Charles Laughtion
in 1935; "Here Comes the Groom,"
"Pride and Pi'ejudioe," "People Will Talk,"
"The Women" and "Julia Misbehaves,"
all in the 1930s and 1940s when she was
famed as a fluttery character comedienne.
Her silent pictures were all made when
she was the leading woman. Her most
famous stage starring roles were in "Cradle
Snatchers" "Meet the Wife," "The Torch
Bearers" and "Face the Music."
Paromus Theatre Benefit
PARAMUS, N.J.—Proceeds of the opening
of Century's new Paramus Theatre
Wednesday ( 30 ) will be donated to the
Paramus Parent-Teacher Council scholarship
fund, according to Leslie R. Schwartz,
president. The 2,000-seater is in the
Garden State Shopping Plaza.
WB Moves in Buffalo
BUFFALO—Starting Monday i28), Warner
Bros, will conduct all exchange business
for this area at its new headquarters.
The new address is '344 Delaware Ave.
BUFFALO
JQ'ew York Allied will hold a meeting today
(28) in the Buffalo Variety Club to
elect directors and discuss the combined
New York-New Jersey convention August
2-5 at Kiamesha Lake in the Catskills. The
directors will elect the new officer dm-ing
the convention, says Sidney J. Cohen, New
York Allied president . . . Minna G. Zackem,
manager of the Pan-World Film exchange,
said AIP's "Ski Party" did excellent
business in its Buffalo showing at the
indoor Abbott and Bailey and the outdoor
Aero. Park and Sheridan. Look Magazine
also came out with a five-page color-illustrated
story on Patti Chandler, a member
of the "Ski Party" cast, the same time the
film was being shown.
Fred Keller, manager of the Circle-Art
Theatre, was one of the principals in the
stage production of "Inherit the Wind" at
the Kissing Bridge Playhouse . . . Elmer
P. Lux, former president of the Buffalo
common council and for many years
prominent in film distribution and exhi-
County Tiust Co.
The policy of the theatre will be daily bition, has been elected vice-president of
operations from 6:30 p.m. with continuous the Cerebral Palsy Ass'n of western New
showings on Simday from 2 p.m., plus daily York . Methodist Home for Children,
matinees duiing the summer. Special children's
Williamsville, has made available for
clubs and organizations a sound film, entitled
matinees will be held each Saturday. Officers of the Lesser circuit are Howard "The High Cost of Pear," along with
Lesser, president; Edmmid Linder, vicepresident,
a speaker to explain the film about the
and Ronald Lesser, secretary-
home and the work it is doing to help
emotionally distui'bed children.
Albert J, Petrella, first assistant chief
barker of Variety Club Tent 7 and Republican
comicilman-at-large, annoimced
he will seek the GOP and Democratic endorsements
for mayor. The 40-year-old advertising
executive has served on the council
four years . Variety presented
a Sunshine Coach to the Rehabilitation
Center of the Children's Hospital Tuesday
(22) in ceremonies at the center. Past
chief barker Thomas W. Fenno and Harold
Bennett, heart committee chairman, made
the presentation.
The Jamestown Public Utilities Board
has been asked to negotiate with Booth
Broadcasting Co., Detroit, regarding use of
utility
poles for a second cable TV service.
Attorneys asked that Booth, which is seeking
a CATV franchise, be permitted to use
public utility poles. The board referred the
request to its engineering department . . .
Francis Anderson, city manager for American
Broadcasting Companies in Rochester
many years, now supervisor for company
theatres in Buffalo and Rochester, was
here for conferences with Arthui- Ki'olick,
district manager, who is leaving July 1 to
join the Ai'izona Paramount Corp.
William E. McKnight, manager of the
Seneca, south Buffalo community theatre
supported by a group of businessmen, is
holding family nights Sunday through
Wednesday dui-ing Jmie, July and August.
Parents may bring all their children free
when a regular $1 admission ticket is purchased
. Wright of Holiday Tlieatres
has closed the Elmwood, a community indoor
theatre. He also operates the Aero,
Buffalo and East and West Twin drive-ins
Dystra, western New York
exhibitor, has closed his Glen Theatre at
Williamsville for the summer. The theatre
is the only one in the town, near Buffalo.
E-4 BOXOFFICE :: June 28, 1965

25 > , but
JOAN CRAWFORD HONORED —
Joan Crawford is shown receiving a
plaque from the Women of the New
York Variety Club at the club's fifth
annual installation luncheon at the
Regency Hotel in New York. The
award was in recognition of Miss
Crawford assuming the honorary
chairmanship of the women's division
of Old Newsboy Day June 29. Left to
right are Mrs. Philip Harling, new
vice-president; Mrs. George Waldman.
outgoing president; Miss Crawford,
and Mrs. Nat Nathanson, incoming
president.
National Screen Promotes
Welsh to Showmanship Post
NEW YORK— Charles L. Welsh, in the
special service of National Screen Service
for the past six years, has been promoted to
the post of special showmanship sales representative
attached to the home office
sales department by Bmton E. Robbins,
president and chief executive officer of
NSS.
In his new capacity. Welsh will concentrate
on the metropolitan New York area
but will be available for consultation on
promotional activities to exhibitors
throughout the U.S.. as he has aided innumerable
exhibitors in the promotional
events and programs in the past.
Welsh started with the old Hippodrome
Theatre in New York, later managed theatres
for RKO and was a member of the
RKO publicity staff. He also headed his
own motion picture trailer company for a
period of years.
Wilson McCarthy to MGM;
European Publicity Director
NEW YORK—Wilson McCarthy, formerly
aide to President Johnson and in
charge of Congressional legislation for
various Presidential programs, has been
named MGM European publicity director,
with headquarters in Madrid, by Robert H.
O'Brien, MGM president. MGM's "Dr.
Zhivago" is currently before the cameras
in Madrid.
McCarthy, who joined the staff of President
Johnson in 1959. had previously been
involved in general public relations work
in Washington, including film documentaries
and various domestic and international
legislative programs. He left for
Madrid Friday
( he had previously
accompanied Dan S. Terrell, executive director
of worldwide advertising, publicity
and promotion, on a tour of the company's
European operations.
BOXOFFICE :: June 28, 1965
BRO AD\N AY
AffAURICE SILVERSTEIN. president of
MGM International, flew to Paris
Wednesday i23> to participate in a threeday
conference of the company's Continental
European managers. Also at MGM,
Dave McGrath, exploitation department
staffer, got back from Philadelphia where
he set the promotional campaign for "The
Sandpiper," which will open at the Goldman
Theatre June 30. In New York. Lee
Moselle, president of Filmways, which produced
the MGM release, held a dinner
Tuesday at Toots Shor's for 50 Wall Street
analysts before attending the sneak press
showing at Loew's State Theatre the same
night. • ' • Frank Sinatra flew to Israel
Thursday i24) following the opening of his
"Von Ryan's Express" at Loew's State
Wednesday to play a three-day role in
Melville Shavelson's "Cast a Giant
Shadow," in which John Wayne and Yul
Brynner are also making guest appearances
for United Artists release.
•
Jules Lapidus. vice-president and eastern Theatre.
division sales manager for Warner Bros.,
became a grandfather June 15 when a son.
Todd Evan Lawrence, was born at Lenox
Hill Hospital to his daughter. Mrs. Linda
Lawrence, wife of Sheldon Lawrence. * * *
Elinor Silverman, publicity director of last
year's New York Film Festival, will continue
in a supervisory capacity at the
Festival publicity office for the 1965 event
while the firm of Allan, Foster, Ingersoll
and Weber has been named to handle public
relations for the September 7-18 fete.
• * * Joseph Gould, who has been with
United Artists and Paramount, has joined
the Lampert Agency as director of its entertainment
division. * * * Jerry Kaufer, a
member of Screen Gems since 1955, has
been named advertising and sales promotion
manager for the Columbia Pictures
TV subsidiary.
•
Carrie Nye, featured in "Half a Sixpence,"
hit musical at the Broadhurst
Theatre, and Robert Emhart, Broadway
character actor, have been signed to play
key roles in "The Group," currently filming
in New York under Sidney Lumet's direction
for United Artists release. * *
*
Madge Kennedy, one-time Broadway stage
star who has been appearing in HoUywood
films, will return to Broadway in
support of Ruth Gordon in "A Very Rich
Woman." the play by Miss Gordon for
which producer Ross Hunter has already
made a pre-production deal to film for
Universal release. • • * Thelma Ritter returned
to her Forest Hills home after completing
"Boeing, Boeing" for Hal Wallis and
Paramount release.
•
Ryu Yasutake. formerly manager of the
Toho Cinema, which closed early in June,
has been named assistant national sales
manager of Toho International, which is
continuing to import Japanese films for
the American market. * * * Alfred Katz.
United Artists vice-president in charge of
foreign sales, is back from a three-week
trip to Tokyo, Hong Kong and the Far
East. ' * * Duncan McGregor jr.. president
of Pathe Contemporary, is back from
a six-week trip to Europe to seek new features
and shorts product for U.S. relea.se.
' * * Heading for Europe were Wilfrid E.
Dodd, president of Allied Artists Int'l, who
left Wednesday (23i headed for the Berlin
Film Festival and then London,
Joseph
Paris,
W.
Rome and Stockholm.
• ' *
counsel of Artixo, left
Bailey, general
Monday i21i for Madrid to close distribution
deals.
•
Lesley Gore, starred in Paramount's
"Girls on the Beach." is in New York to
help promote the RKO Palace Theatre engagement
and Prankie Avalon, starred in
both American International's "Ski Party"
and Edward Small's "I'll Take Sweden"
for United Artists, is here from Las Vegas
to star in the Copacabana nightclub show.
Woody Allen, also a nightclub star who
wrote and is costarred in "What's New
Pussycat?," left for Hollywood Thursday
(241 to attend the Jmie 30 opening of the
United Artists release. * • ' Geraldine
Fitzgerald, star of Ely Landau's "The
Pawnbroker," went to Baltimore Wednesday
( 23 > for interviews to promote the July
7 opening of the film at the Regent
•
Herb Gillis, Paramount national sales director
for special attractions, and Hy Hollinger.
publicity manager, left for Hollywood
for studio conferences. Martin Erlichman,
personal manager for Barbra
Streisand, star of the Broadway hit,
"Pumiy Girl," flew to Hollywood Monday
(21) for conferences with Freddie Fields
of CMA on the offers for Miss Streisand
to star in films after her Broadway i-un.
Frederick Brisson also flew to Hollywood
Friday i25i for script conferences with director
David Swift for "The Deadly." which
will be made for Columbia release. • * •
Ed Heiber, American International eastern
division sales manager, left for Washington
and Boston to confer with exhibitors on
upcoming AIP product.
CUT YO U R
RISING
TH!
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
TeaseroMoj ore mode on oil movies. Actual production
stills ore cleverly combined with close-ups of
stors and oction . . . title looms and title onimation
. . . with Q teasing description of the pictures,
and selling points by o professional announcer.
FILMACK TRAILER
CO.
E-5

. . whether
. . men
. . . Peggy
^ohcCm. defiant
THIS SLOGAN, "The more you yell, the
more you sell," was brought by Joe
Levlne to the annual conference of the
Cinematograph Exhibitors Ass'n last week
at Blackpool when the U.S. showman received
the first award of merit ever bestowed
to an industry personality. Levine
kept his listeners on their toes at the
Imperial Hotel's ballroom with such statements
as "this is the time for direct
action. In the motion picture business as
in any other business, we go forward or
we go backwards. We can't stand still.
Actually there are only two essentials
which are necessary for a sustained forward
thrust . and ideas."
Levine mentioned the determination of
two men in England, Cy Endfield and
Stanley Baker who had wanted to make
"Zulu." how they carried the idea across
the Atlantic and had turned it into one of
the top money-makers in Great Britain.
Then he went on to talk about Early Bird
and its show business significance. Said
Levine: "It sweeps away the conventional
communications of the past and clears the
way for a bright future. We, as showmen,
must be part of that future. I have plans
now for the most lavish world premiere
ever presented for a motion picture. Plans
are now under discussion for us to use the
Early Bird facilities for transmission to
England and Europe and all the world. If
electronically possible at that time ... In
my own terms the Early Bird is a symbol
of the future. A future free of archaic
thinking . It be in motion
picture production or in motion picture
merchandising. The future of our business
has never appeared brighter. We have
the men and we have the Ideas so that we
at Embassy have increased our motion picture
production more than 500 per cent."
Referring to some of the production plans
which would be made in this country or
the Commonwealth, Levine mentioned the
coproduction agreement between Peter
O'Toole and Jules Buck for two pictures
under executive producer Jules Bricken;
the current Stanley Baker-Cy Endfield picture,
"Sands of the Kalahari"; a new coproduction
deal between Nat Cohen,
Joseph Janni and John Schlesinger for at
least two films starring Julie Christie, plus
an Anglo-Italian coproduction with Carlo
Ponti. Levine concluded his address with
these words: "Competition within our Industry
can be both healthy and stimulating.
However, let us address ourselves to
the increasing competitive forces outside
our Industry. People have more leisure
time and they are spending more money
than at any other time in history. We must
increase our share of that leisure-time
spending. This is a vital and critical area
for men and ideas.
A production program for a minimum of
eight major big-budget features was announced
last week by Sydney Box, who
also declared that additional financial
backing for the production of these British
films for more than three million dollars
was already available, plus further sums
for the initial program in the region of
By ANTHONY GRUNER
nme million dollars. Box has formed a
new company—London Independent Producers
( distribution and two new directors
i
have joined with him: the Marquess of
Blandford, heir to the Duke of Marlborough
and David d'Ambrumenil. son of
the former chaiiTnan of Lloyd's, and a
member of the stock broking fii-m of
Gardner, Moutain, d'Ambrumenil & Rennie,
Ltd. Box said that most of the films
would be made in association with overseas
interests. The money was being provided
by businessmen who realized that British
films could compete in world markets with
the best product from other sources. "Tl-iey
are looking for a profitable operation with
pictures conceived and produced on an
international scale. In this country we expect
to cooperate with both the major circuits
and to utilize their .studios for our
productions," he added. The following
titles are included in the production program:
"Female of the Species," a modermzed
version of Sapper's Bulldog Drummond
thriller; "Last Bus to Banjo Creek,"
a screenplay by Lord Willis with a
setting in the Australian outback; "Opium"
by Nigel Kneale and Gerald Sparrow, an
epic size production set in Siam; "The
Doomed Oasis." a desert story from a
novel by Hammond Innes; "Rome Escape
Line," the exploits of Monseigneur O'Flaherty
of the Vatican who helped 3,000
Allied prisoners to escape during the German
occupation of Rome; "The Long
Duel," an Indian classic production, by
Vivian Cox and Ranveer Singh—tells the
story of an Indian Robin Hood who was
eventually brought to justice by Captain
young of the Indian Police.
Set in the early •20s, "William the Conqueror"—a
large-scale production to mark
next year's 900th anniversary of the Battle
of Hastings and "Rameses the Second."
The Box group who at one time looked as
if they would take over British Lion, has
existing interests in film production and
distribution, television and publishing. Box
is chairman of the parent company. National
Film Corp.; William Macquitty is
deputy chairman and William Gell is joint
managing director.
News in brief: The Irish Army will extend
fullest cooperation to 20th Century-
Fox for its production of "The Blue Max,"
which starts shooting near Dublin August
2. The film to be produced by Christian
Ferry under the supervision of Elmo Williams,
Fox European production head, will
be directed by John Guillermln. It w-ill
have a star cast headed by George Peppard
Mount and Robert Morley join
the cast of "Hotel Paradiso," which starts
in Paris late in July. Peter Glenville produces
and directs from his own screenplay
based on the farce by George Feydeau.
Alec Guinness and Gina Lollobrigida head
the cast. The film will be for MGM release
. . . "Repulsion," the Compton Tekli
film production, has been selected as the
official British entry for the Berlin Film
Festival, which takes place June 25 to July
6. It was directed by Roman Polanski and
produced by Gene Gutowski.
Hi

.
.
. . The
. . Eastland
. . The
Plaza Theatre Opens
At King of
Prussia
NORRISTOWN, PA. — The 1.400-seal
Plaza Theatre, located in the King: of
Prussia Plaza here, was opened by Stanley
Warner Theatres with all proceeds
from opening night going to "City of
Hope," a free, non-sectarian national medical
center in California.
The house has introduced many appealing
innovations in theatre construction
for the comfort and enjoyment of patrons.
The approach to the Plaza is through
an open terrace which is ornamental in
design, is well lighted and contains flower
boxes of evergreen plants. The entrance
lobby has a two-story feature, enabling
vista from the entrance lobby through
the foyer to the mezzanine area. Decorative
pictui-es in the foyer depict various
scenes of the Philadelphia area.
The auditorium is one of the most unusual
features of the complex. A new concept
in theatre exhibition and viewing
angle to the screen has been worked out
by the architect. The projection room is
placed between the balcony viewing area
and the main floor viewing area so that
the angle of projection is directly to the
screen and is not distorted.
The large screen—65x28—is pearl-coated.
Projection equipment is high intensity and
provides for 70 35mm and CinemaScope
films. Hi-Pi stereo sound equipment with
six-chamiel speakers also has been installed
and parking facilities for 6,000 cars
is
available.
Judge Rules Not Guilty;
Theatre Pays Court Cost
PITTSBURGH—"You are not guilty of
publicly showing obscene movies, but you
will pay full court costs." This was the
decision of Judge Lorin Lewis in Allegheny
Comity Criminal Court in the case
of the Cameraphone Tlieatre, East Liberty,
showing objectionable movies, "My Bare
Lady" and "Nature Girls on the Moon." A
grand jm-y last year had found a true bill
against George B. Luther and Joseph R.
Adams, who were then managers of the
theatre.
The court cannot ban such exhibitions,
the jurist said, but he criticized anyone
"who would peddle arid traffic in such
trash." He made his decision after screening
both features in his private chambers.
Judge Lewis said that such film jmik had
no place in the motion picture industry.
He said the pictures were not pornographic,
although they emphasized nudity
and sex suggestions and smut, but the defendants
would have to pay all the costs of
the court. The Luther-Adams enterprise
failed and others have since taken over
the Cameraphone lease and are showing
exploitation and sex films for adults only.
Support for the Will Rogers Memorial
Hospital is needed the year round.
PITTSBURGH
•Rep. Henry Otto reported that a bill,
amending the local "Tax Enabling
Law" of 1947 which provided that no tax
be levied, assessed, or collected on admissions
to motion picture theatres within the
state, has reached the floor of the general
assembly at Harrisburg, and has passed a
second reading in the house of representatives
... A second bill, which provides for
the registration of motion picture exhibitors,
sellers, lessors and users of film
and requires a system of listing the first
showing of each film, remains active.
Irv Marcus, branch manager here for
National Screen Service and one of the
company's oldest employes in the number
of years of service, has been promoted to
New York branch manager. Clare Swonson,
with NSS for ten years at Salt Lake City
and Seattle, will replace Marcus, who
joined the company in New York in 1933,
and will report back in early July . . .
The
Capitol in Braddock is giving away a bicycle
each month to a youngster attending
the Smiday afternoon matinee. The
first bicycle was given yesterday (27) . . .
The Oaks in Oakmont cooperated with
Oakmont High School's American Field
Service project by giving part of the proceeds
from advance ticket sales to APS.
Pete Loschiavo, manager of the State
Aliquippa, to reported police that the
in
theatre was burglarized and more than
$100 and keys to vending machines were
stolen. A side door had been pried open
and an inside door was forced. A knob and
combination were removed from an old
office safe . . . Louis T. Brill. Filmi'ow's
former faithful letter carrier for a number
of years, died Fiiday (18). His son Jen-y.
at one time a Pilmrow employe, later succeeded
his father as letter carrier .
Monessen Amusement Co.. the Manos Theatres
operation, will have to erect its own
poles should it be given the CATV franchise
for Vandergrift. General Telephone
Co. of Pennsylvania wUl lease its utility
poles only to GT&E, its subsidiary, also
seeking the CATV franchise there.
Thieves broke into the Paramount building
and looted the office on the second
floor and the Buena Vista office on the
first floor. They also loot«d the National
Screen office in the next block. Entering
through the roof and windows, they left
with valuable electric typewriters, adding
machines, etc. ... The Parkway Theatre,
McKees Rocks area, was entered through
its roof. More than $400 was stolen from
a safe which was broken open, and $700
damage was done to property and equipment.
Thi-ee boys were later picked up by
police and held on charges of breaking
and entering, looting and destroying property.
Roy Fiedler jr., proprietor, had reported
to poUce, approximately three weeks
ago, a holdup at the theatre's boxoffice.
He also reported that his Dependable
Drive-In had been damaged by troublemakers
who crashed the ozoner. Damage
was in the amount of $700. Fiedler believes
there is a connection between the two
break-ins.
Kaspar Monahan, press show shopper
for 32 years, and Lois M. Nay lor were
married and are presently honeymooning
on the West Coast. This was Monahan's
third marriage. He is the father of two
children Kathleeen and Tommy by his
first wife. The new Mrs. Monahan. widow
of Douglas Naylor, former city hall reporter
for the Press, directs classified advertising
at the plant .
Theatre,
presently showing "Cinderella," offered
free train rides for children from 1;30 to
6 p.m. on the "Cinderella Express" at the
Eastland Shopping Center Washington,
Pa., Observer has introduced a
theatre column entitled "The Entertainment
Beat" edited by Ed Romanoff.
Two film inspeetresses, Margaret Strott
and Catherine Dacy, both of Columbia Pictures,
have retired after 29 years of service
each. The Columbia exchange staff will
honor them at a special party today < 28
1
...
A study of the problem of obscenity was
sent before the house committee on rules
at Harrisbmg
.
death of David O.
Selznick, one of the screen's greatest producers,
was saddening to your correspondent
who knew him from the early years
before he got started on his rewarding
career. He was a true gentleman, as was
his late father, Lewis J. Selznick. Selznick's
uncle, the late Dave Selznick, was a leading
exhibitor here many years.
'Dingaka' Set for Multiple
Bookings in Pennsylvania
NEW YORK—Joseph E. Levine's "Dingaka"
has been scheduled for saturation
bookings throughout the Philadelphia and
Pittsburgh exchange areas.
The Jamie Uys production will begin its
multiple-run engagements in Philadelphia
on July 7 and in Pittsbuigh on July 28.
The Embassy Pictm-es release is set to
open in the Greater New York area
Wednesday (30) at the RKO Palace and
other selected RKO theatres.
Ralph Hetzel Re-elected
To Pa. State U Board
NEW YORK — Ralph Hetzel, acting
president of the Motion Picture Ass'n of
America, Inc.. was re-elected to the board
of trustees of the Pennsylvania State University
for an additional three-year term.
it was announced by the university.
Hetzel already has served on the board
of trustees for nine years. He is a member
of the executive committee of the board
and chairman of the committee on
instruction.
BOXOFFICE
1
Broi.
Inc., 1S0S Vine Street, Philodelphi. -Walnut 5-t240
Nofionar Thcotre Supply, Philodelphio— Locust 7-6156
"-
Superior Theotre ' jUipnUnt Compony, Philodelphio—Rittenhouw 6-\*M
N^tloMl Theotre Supply Co., 500 Peorl Street, Botfolo, NJ.-TL *.1736
ChOTtoton Theatre Supply, 506 Ue StT«f, Chorl«ton 21, West Vlrgmio—
Strnd''o"rd'1t.«''tJ' Supply, Greeruboro, N. C, 215 E. W«U,i«,t.n St.
Phone: Broodwoy 2-61*5
E-7

. . Joe
. . Sheldon
. . . Sid
26
. . Washington
WASHINGTON
Qeorge Stevens, Fred Zinnemann and
William Wyler attended the White
House Festival of the Arts Monday (14) at
which Charlton Heston was narrator for
the film sequences shown from "Shane,"
••High Noon" and ••Friendly Persuasion,"
Also included in the ••Great Moments in
the Modern American Film" 30-minute
presentation were scenes from Elia Kazan's
••On the Waterfront" and Alfred Hitchcock's
••North by Northwest." Gene Kelly
was the master-of-ceremonies for the closing
portions of the 12-hour program
'•dedicated to all our citizens—those who
work in the arts, those who support the
arts and those who enjoy the arts."
.
. . . Henry
Sam A. Galanty, Columbia's Mideastern
and Southern division sales manager,
visited Cincimiati where he discussed
forthcoming Columbia product with circuit
heads and film buyers Ti'omberg,
president of Boxoffice Attractions,
has consummated arrangements to distribute
the National Film Board of
Canada's films. Among Tromberg's recent
visitors discussing new features was
the president of Toho International Film
Co., Yukio Kaise . Flynn and Tim
Conway stopped off here on their threeweek
tour promoting Universal's ••McHale's
Navy Joins the Air Force"
Mancini, film composer whose latest is
"The Great Race." was on the opening program
of the Feld Brothers smiuner series
at the Carter Barron Amphitheatre.
Otto Ebert, MGM exchange manager,
made a swing down to Norfolk to call on
area exhibitors. A visitor from "Metroland"
was film producer Martin Ransohoff.
A new employe in the MGM booking department
is Josephine Lee. Staffers Margaret
Casteen and Doris Perrie spent a
weekend at the New York World's Fair and
Blanche Waning is back at the exchange
after vacationing. Executive secretary
Catherine Murphy, who is the WOMPI's
new president, will head a membership
contingency attending the 12th annual
convention of Women of the Motion Picture
Industry, International, at the Astor
Hotel September 17-19.
Martin L.
Field and Harold M. Slate will
open Washington's first twm theatres,
Janus I and n July 2 with the French film
••Symphony for a Massacre." The Januses
are constructed on the gi'ound floor of a
new building on Connecticut Avenue at R
Street, N.W., in space which was intended
for small shops. The outside wall, as
designed by the theatre architects, is made
of ceramic tiles into two swirling mosaic
murals. The dazzling modernistic impact
of the dark tones seem to intrigue passersby.
In the lobby of the common entrance
of the pie-shaped theatres is an octagonal
kiosk where the cashier's boxoffice will
be, as well as the manager's office and a
small concession stand. Twin turnstiles
lead into the auditoriums. The one to the
right will have 13 rows consisting of 200
seats and the one to the left will be a ninerow,
160-seat showplace. A projection room
between the theatres v,ill serve both
•screens.
Efrem Zimbalist jr., star of the Warner
Bros, current production of '•The FBI,"
and his costars Stephen Brooks, Lynn
Loring and Philip Abbott, have been
checked against the FBI files here for
clearance in their roles for the television
series scheduled to begin on the American
Broadcastmg network September 19. The
completed production, which concerns the
FBI operations, likewise will be reviewed
at headquarters here .
has
been selected by Joseph E. Levine as the
location for the filming of "I Married a
Psychiatrist" which George Sidney will
produce for Paramount release. The picture
is expected to be in production in
October with Peter Sellers starring (they
hope). The book, from which the picture
will be adapted, was written by Washington
author Frances Spatz Leighton ••as
told" by Louise Pfister, who uses her
maiden name, as she is the one who married
a psychiatrist and whose ••household
was invaded by his odd collection of
patients."
George Stevens jr., son of the producer
and the USIA motion picture director, has
selected the Soviet Union during the Moscow
FUni Festival to honeymoon following
his marriage the first week in July to Liz
Guest Condon of New York and London
Zins, Columbia publicist, had a
preview of "The Collector" at MPAA Saturday
1 1 . His invitation pointed up the
fact that its stars, Samantha Eggar and
Terence Stamp, had won the best actress
and actor awards at the Cannes Film Fes-
tival. Columbia's executive secretary,
Ethel ••Jimmy" Firmey, included a trip to
Brock
New York while vacationing
Peters was a visitor promoting AA's ••The
Pawnbroker."
FINER PRO
1Ask Yoi
HURLEY
1 96-17 Norlhc

—
HOLLYWOOD
'Glory Guys' Climaxes
Two-Day Celebration
COLORADO SPRINGS—An invitational
prerelease screening of United Artists "The
Glory Guys" climaxed a two-day celebration
of the opening of Westland Theatre's
new Cinema 70 here. More than 150 exhibitors
and the press were present from
Kennedy to Write, Direct
And Produce 2 UA Films
HOLLYWOOD—Burt Kennedy's Brigade
Productions has been signed by United
Artists to write, direct and produce two
motion pictures. Kennedy, one of Hollywood's
few triple-threat men. will be in
charge of the films, the first of which
is scheduled for later this year.
Kennedy wrote and directed MGM's
"The Rounders," and the newly completed
"The Money Trap." His first UA project
will be announced shortly.
WB's 'Third Day' to Have
World Premiere July 14
SALT LAKE CITY — Warner Eros'
"Third Day" will have its world premiere
here July 14 at the Capitol Theatre. The
George Peppard and Elizabeth Ashley
starrer was filmed in Technicolor and
Panavision from the novel by Joseph
Hayes. The picture was produced and directed
by Jack Smight.
(Hollywood Ol/ice—Suite 521 at 6362 Hollywood Blvd.)
New Law Gives Writers
Unemployment Benefits
HOLLYWOOE^—The Writers Guild West
has had a problem on its hands for some
years. Is a writer making scale—and up
an employe or a contractor? The California
legislature has passed a bill which
will grant them unemployment relief when
the writers are not working. So they now
are considered employes.
To the uninitiated it might seem
strange that a man earning from $500 a
week, up to astronomical figures in a few
cases, needs the protection of unemployment
insurance. But the Writers Guild
knows the facts about employment of its
members and the state's lawmakers agreed.
PRODUCTION
BOXOFFICE June 28, 1965
nine Rocky Mountain and Southwest states
for the celebration.
Stars Tom Tryon and Harve Presnell,
ganization,
producer Jules Levy
membership of
and Westland
which includes
president
Larry Starsmore were present as Gov.
managerial representatives of top )Der.sonalities,
John Love cut a ribbon of film to open
cited Sinatra, on the occasion of
his 25th anniversary in show business, for
the first theatre to have its lobby in one
his contributions as an entertainer
building and
and
auditorium in another. The All this started from a ruling of the unemployment
creative force in the production field.
complexes are connected by an enclosed
insurance board of the state
arcade, thus freeing the auditorium of when it ruled that a writer is
from With
a contractor.
Linke called Sinatra "an out.standing
professional, personality and craftsman,
this the race started to the
interfering noise the concession area.
During the observance. Junior Chamber capital and now winters in the entertainment
business ai-e known as employes along He noted his accomplishments and pre-
not only of this yeai', but of many years."
of Commerce members "branded" Ti-yon
and Presnell with a hot iron. A benefit with directors and cameramen. In some eminence in the music world as vocalist and
steak-fry was attended by more than 1.000 cases, producers are employed at studios,
conductor, his acting, and his accomplishments
as a director and producer, record-
paying fans.
too.
Frequent unannounced hand-to-hand
ing executive and humanitarian.
fights were engineered by Hollywood stuntmen
Vince Deadrick and Chuck Crow, Jack Jacobs to Represent "Woman of the Year" award for her ef-
Mrs. Norman Chandler received the
costumed in U.S. Cavalry uniforms. The
forts in establishing the Los Angeles Music
National Screen in West
"fights" interrupted such events as televised
press conferences and dinner at the NEW YORK—Jack Jacobs has been ap-
unable to attend, a special luncheon will be
Center. Since she was out of town and
Broadmoor Hotel.
pointed as special showmanship sales representative
held in her honor at a later date.
UA representatives attending from New
for the West Coast and at-
York included Al Fitter, assistant general tached to the Los Angeles branch office
of National Screen according sales manager: Carl Olsen, Western division
Service, to AIP 'War-Gods' Logging
manager, and Al Fisher, exploitation Burton E. Robbins, president and chief
Large Primary Grosses
manager.
executive officer of the company, who announced
Jacobs' promotion, effective to-
LOS ANGELES — "War-Gods of the
Deep," American International Pictui'es re-
day.
Jacobs, a veteran in the motion picture
industry, has been with National Screen
Service for the past 16 years. Prior to
that, he has been for 21 years in practically
every MGM department, including sales.
He is a native of Los Angeles.
Melcher to Lead Junket
On 'Do Not Disturb'
HOLLYWOOD — Producer Martin Melcher
will personally spearhead an international
exploitation junket in connection
with "Do Not Disturb," Doris Day starrer
he coproduced with Aaron Rosenberg at
20th Centuiy-Fox. Melcher's trip will
cover key U.S. cities as well as London,
Paris, Berlin, Rome, Amsterdam and
Madrid.
Plans call for Melcher to meet with exhibitor
groups In the individual areas he
visits in addition to the press. He will
undertake the trip in mid-December, with
the film being readied for global release
following Christmas week.
Sinaira
Presented
Two Awards by CPM
HOLLYWOOD—Prank Sinatra
was presented
the "Man of the Year" and "Entertainer
of the Year" awards at a banquet
sponsored by the Conference of Personal
Managers, West, at the Beverly Hills Hotel.
This is the first time both awards have
been given to a single personality.
Richard O. Linke, president of the or-
lease, has rolled up unusually large opening
grosses in primary engagements across the
country, according to sales and distribution
topper Leon P. Blender.
Opening multiple grosses were led by
$20,850 for the first five days in St. Louis
despite rain, and $12,630 in Miami. The
Vincent Price starrer also scored $4,228
in first four days at Akron, $3,348 in fii-st
five days at Portland and $3,251 in first
six days at Newport News, Va., all in
single
theatres.
Richard Blaydon Retires
HOLLYWOOD — Richard A. Blaydon,
unit production manager on 40-plus Hal
Wallis pictures and a Paramount employe
43 years, retired Friday tl8>. His final
assignment at Paramount was in a liaison
capacity with unit production manager
Bill Gray on Wallis' "Boeing, Boeing,"
starring Tony Curtis and Jerry Lewis.
Blaydon and his wife Bea, one-time studio
secretary, are retii-ing to a home on Oregon's
Rogue river.

(ISachdta 9,
e
J^OST PEOPLE DON'T REALIZE that
Hollywood Is a community and not a
dream of glamor in the eyes of a publicityman.
Like any other community, including
that of "Our Town," the sun comes up in
the morning and sets at night. Unless, of
coui-se. the smog hides it. People complain
about the weather and taxes. The
only difference about this community is
it is composed mostly of ideas, and the
events which take place in one day make
headlines around the world, reach into
homes through television and radio and
cause constant comment.
Despite being a small community, Hollywood
is a "factory town" of ideas.
The day's events can be sad, such as
the passing of David O. Selznick, who
brought much fame and fortune to the
community. Strangely enough, the day he
suffered the heart attack, his old associate
Russell Birdwell had taken paid advertising
space in the Hollywood Reporter
to recount the history of the film magnate,
ending with: "Come home, DOS, the
industry needs you." The homecoming was
it sad, as happens in other towns when
an important person dies.
The day's events can be happy, such
Chester Conklin, a sprightly 79, coming
as
out of the past and hitting the head-
lines with his elopement to Las 'Vegas
with a 65-year-young real estate broker. She
§5 WATCH PROJECTION IMPROVE f^^
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^ Technikote £
with
SS " SCREENS ^
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^ Wow/ - T/ie On\y
ANTI-STATIC SCREEN ^
XR-171 Pearl • Repels Dust
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all!
AMERICAN ,NTERN«lu»«u......
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VINCENT PRICE
^
ROMO LO MARC EL-UN I
,y GU»D<
DNTACT YOUR Jimen^Lcaru ^^DnlejviatlonaL EXCHANG
Robert S. Parnell
116 Second Avenue
MAin 4-6234
gttle 1, Washington
DENVER
Chick Lloyd
2145 Broadway
TAbor 5-2263
Denver 5, Colorado
SALT LAKE CITY
Fred C. Palosky
252 East First South
Solt Lake City, Utah
DAvis 2-3601
LOS ANGELES
Harry Levinson
1918 So. Vermont Avenue
Los Angeles 7, California
REpublic 1-8633
SAN FRANCISCO
Hal Gruber
255 Hyde Street
San Francisco 2, Californ
PRospect 6-4409

—
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'
—
—
———
—
—
'.
—
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—
Those Magnificent Men' Rates 465
First LA Week; 'Rolls-Royce 200
LOS ANGELES — "Those Magnificent
Men in Their Flying Machines" hit an
opening bonanza with a whopping 465 and
"The Yellow Rolls-Royce" pulled a healthy
200 in a week which saw a healthier aUround
business. Vacation people started
their trek into town and the weather has
been typically dull for June. "Cat Ballou"
brought 230 business to the Beverly Hills
area. The amazing "Sound of Music" hit
a phenomenal 640—and in the 15th week
of its run. Other hard-ticket fUms found
paying customers in great profusion for
good wares.
(Average Is 100)
Baldwin, Village Goldfinger (UA), 5th wk.,
general release
Beverly Those Magnificent Men Their Flying
Machii l20fh-Fox)
Chrnese The Troin (UA), 2nd wk 300
Cinerama The Greatest Story Ever Told (UA),
TOP LIGHT OUTPUT
FOR ALL INDOOR THEATRES
with screens up to 65 feet
AND ALL DRIVE-INS
with screens up to
120 feet.
'^'HEW
•^
efficiently utillxet standard 20.lnth
tarbont to imun the mo$t light per

. . . Mel
. . Morrie
. . Al
. . Don
. . Newton
a
. .
. .
. .
LOS ANGELES
Faile Strebe, Palm Springs theatre owner,
is readying his opening of the Peter
Pan Theatre at Big Bear Lake in the San
Bernardino mountains. A wonderful combination
it is for Strebe—desert in the
winter, mountain top during the summer
and only 50 miles separating the two. He
\i.'^ited the Row to make his preparations
lor the opening.
.luck Jackter, Coliunbia's manager in
IDkyo. stopped in Los Angeles to visit his
brother Norman, division manager for Coliunbia,
prior to taking off on his new
assignment in Buenos Aires . P.
"Red" Jacobs went up into the High Sierras
to fish in Lake Mamie, up some 6,000
feet.
Andy Devine, Pacific's Cinerama Theatre
manager, is quietly celebrating his 33rd
anniversary, while over in Arizona. Gary
Bryan also has something to celebrate—
son. Gary is with Ronald Pineberg's Continental
Theatre . Boodman, Columbia
salesman, has become a grandfather for
the first time. The youngster is known as
Robert Prank Boodman.
Max Factor, Crest Films Distributors, returned
from a Palm Springs vacation .
Mr. and Mrs. Syd Linden, Rosener Theatres,
are on an Hawaiian vacation .
Another vacationer is Jimmy Gillette, Columbia
Mexican pictures salesman.
Henry Ehrlich, Paramount exchange advertising
head, was in San Pi-ancisco to set
up "In Harm's Way" . McConville,
head of the Spanish department of Columbia
Pictures, was visiting local manager
Gus Acosta . Steinman, St.
Paul publicist, conferred with Arnold
Shartin, Al O'Keefe and his other friends
on the Row. Walter Kessler, Rosener Theatres,
San Prancisco, came down to visit
the boys on Vermont avenue and on La
Cienega.
Booking and buying: Peggy Ostrom,
Corral Drive-In, Saugus: Bob Rogers, Lamont
Drive-In Theatres, Lamont: Jay
Pineberg, Continental Theatres, Arizona:
Harry Agron, Apache Drive-In, Tucson,
Ariz., and Ed "Pat" Patterson, Lake Theatre,
Elsinore.
Statewide Theatres' John Simes is busy
with two openings of new theatres on successive
nights in San Diego and Anaheim,
arranging press coverage for these big
events bemg among his many chores .
The name of the Hollywood Hunley Theatre,
part of the Statewide circuit, has
been changed to the Century Theatre. A
new marquee is being installed.
Ed Brenn, MGM branch manager in
Oklahoma City, visited with Arnold Shartin
and Bill Davaney of the local film office
Gold, general sales manager for
National Screen Sei-vice, called on Pred
Weimar, local branch manager.
Wind Damages Drive-In
ALBUQUERQUE—Strong winds in central
New Mexico damaged the screen of
the Route 25 Drive-In here. Owner Carl
Halberg reported the screen was pushed
Patrons were
backward and ripped badly.
given refunds. No other outdoor theatre
in Albuquerque reported damage.
Herman Keenan Re-Elected
As President of AFM
MINNEAPOLIS — Herman Keenan, local
BoxoFFicE correspondent, was reelected
president of the American Federation
of Musicians at the 68th international
convention held at Hotel Raddison
here Monday i21i through Wednesday
(23). Keenan, first elected president at
the Philadelphia convention in 1958 to
succeed Jimmy Petrillo, has served continuously
since then.
Newly elected vice-president is Bill
Harris of Dallas, and secretary-treasurer
is Stanley Harris. George Clancy, former
treasurer, has retired and plans to go to
Florida for some fishing.
Indio Theatre Firm
Purchases 5 Theatres
INDIO. CALIF.—Robert L. Lippert, E.
Van Gortel and the Indio Co., owners of
the Aladdin and Desert theatres and the
Indio Drive-In here, have purchased three
additional theatres in Blythe and two in
Parker, Ariz., for approximately $400,000.
Van Gortel, spokesman for the local
company, said two indoor houses and a
drive-in were acquired from Bob Dunnigan,
owner of the Blythe properties
since 1933. The Parker properties, purcased
from C. Corneal, consist of a theatre
and a drive-in.
Van Gortel said the newly enlarged
benefit from the stronger posi-
circuit will
tion it will now have in contracting films
from distributors.
Targhee Enterprises Buys
Ashton Theatre and Airer
ASHTON, IDA.—Targhee Enterprises, a
local corporation, has purchased the Ashton
Theatre and the Husky In-and-Out
airer.
The Ashton and the Husky were closed
for several days for general repair and
remodeling. Repairs were made to the
heating system and ceilings, and the
kitchen facilities of the airer. Other repairs
included reroofing. painting, reupholstering
seats, reconditioning the
screen, and completely redecorating the
lobby at the Ashton.
Members of the corporation are Jay
Blanchard, Clair Allison, Glade Lyon, Jim
Allison, Ted Stronks, Louis Smith, Hugh
Hammond, Darrell Richey, all of Ashton,
and Dick Wirkus of Idaho Falls.
USA's 'Summer' Starts
Strong in Bakersfield
BAKERSPIELD, CALIF.—Cecil
Carleton,
manager of the Crest Theatre here, said
United Screen Arts' "A Swingin' Summer"
had first-week receipts of $6,500.
outgrossing any film ever screened at a
northern ozoner. Further reports on the
USA film indicate top grosses in Midw-estern
and Southern situations, with
first-frame receipts in New- Orleans hitting
$28,350 and a $26,385 play in Kansas
City,
A teen musical, the film stars William
Wellman jr., James Stacy, Quinn O'Hara,
Raquel Welch, Gary Lewis and the Playboys,
and the Righteous Brothers.
Syufy Building Airer
In Las Vegas, Nev.
LAS VEGAS, NEV. -An immediate construction
is
start scheduled on a 1,200-
car drive-in at the Tonopah freeway and
Smoke Ranch road by Syufy Enterprises.
Raymond J. Syufy, circuit president, said
the theatre has been designed by Vincent
Raney, the world-famous architect who
has designed all of the outstanding driveins
operated by the Syufy ciixuit, as well
as the beautiful Century 21 Cinerama
Theatre in San Jose. Calif.
To be named the Las Vegas Drive-In.
the new airer will have a revolutionary
high speed snackbar which will enable patrons
to get refreshments without waiting
in line or being inconvenienced. Adjoining
the snackbar will be a large playground,
completely fenced for protection
of the youngsters. More restrooms than
are commonly foimd at
a drive-in theatre
are to be installed.
The circuit claims that the screen, 135
feet wide and 60 feet high, "will be the
largest in Nevada and California." To ensure
a clear, bright picture, the screen
surface is to have a mineral-type reflection
coating.
Each speaker will be of the new type
which gives a stereophonic effect in the
car. The di'ive-in also will have in-car
heaters for winter operation.
New WB Exchange Address
SALT LAKE CITY — Warner Bros,
staffers have been moving into new headquarters
for this exchange center. Effective
Monday i28>. the new WB branch
address will be 431 South Third East St.
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
Teaserettes ora mode on all movies. Actual production
stills ore cleverly combined with close-ups of
stors ond action . . . title lOOms and lifle animotion
. . . with a teasing description of the pictures,
points by a professional or
FILMACK TRAILER
CO.
BOXOFFICE June 28, 1965

. . . Bud
. . Services
. . Rites
SAN FRANCISCO
Qlint Mecham, booker with Monogram
Pictures and later with Allied Artists
of San Francisco for 20 years, has been
appointed AA branch manager. Edmond
Cruea, who held that position, has been
named district manager of the Los Angeles
office ... In the Los Angeles column of
June 7: Right city—right company—but
wrong theatre being remodeled. It should
have read: the Parkside. Opening as the
Pox-Parkside July 7, the theatre is undergoing
complete remodeling and will be
equipped with 70mm, new chaii's and carpeting.
"Those Magnificent Men in Their
Flying Machines," a roadshow production,
is booked for the opening. Reservations
$20oo/value!
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CORPORATION
28-30 Canfield St., Orange, N.J.
now are being taken. To date no manager
has been named for the theatre, to be
operated by National General Corp.
Lee Remick, costar with Burt Lancaster
in "The Hallelujah Trail," smoked the symbolic
peace pipe here Monday tl4i with two
fully costumed Press Club Indians. Larry
Mm-phy. public relations man, Tom Barboui',
public relations director for American
Airlines, joined in the ceremony in the
early West atmosphere of the historic
Wells Fargo Bank Museum .
were
held Thursday (10 1 for Hal D. Neides, 66,
who died of a heart attack. He was with
Blumenfeld Theatres 20 years as head of
operations. Jack Blumenfeld, who also will
continue as a booker, has been named to
succeed Neides . were held
Monday (21 1 for Eleanor Silkman Eckstein,
74, once a background pianist for
silent
films here.
.
Writer-producer Mel Stuart was up from
Hollywood Wednesday
( 23 1 to speak at the
Academy of Television Arts and Sciences
luncheon in the Sheraton Palace Hotel.
He exploded some convenient myths about
documentary "truth" when he spoke to
members, guests and the press at the noon
affair . . Hulda McGinn, former lobbyist
for California theatres, has returned to her
home at the Women's Athletic Club after
a brief confinement in St. Luke's Hospital
and Irma Levin are in London
. . . The
to visit their first grandchild
Monterey Symphony Ass'n received of
MGM-Filmways "The Sandpiper" in the
Golden Bough Theatre in Carmel. The
affair was attended by civic, business and
social leaders, with a champagne supper
following the screening. Ransohoff arranged
the benefit perfoi-mance as a
"thank you" for the cooperation of the
area during the film's location there.
Movielab Workers Back
At Work After Strike
From Eastern Edition
NEW YORK—The unauthorized work
stoppage at Movielab, Inc., by members of
Local 702 is over in compliance with a
directive from Richard F. Walsh, international
president of lATSE, according to
Saul Jeffee, president of Movielab.
Jeffee singled out "for their assistance
and cooperation in effecting a solution,"
the Film Producers Ass'n, its executive
director, Harold Klein, and Herbert Burstein,
counsel, and the lATSE, after the
workers returned to their jobs at the film
processing laboratory.
Embassy's '"Village of the Giants"
based on a novel by H. G. Wells.
Denman Is Promoted
By NGC to Frisco
DENVER—John Denman, with 39 years
of theatre experience, has been promoted
from the Denver metropolitan area district
managership for the Mountain-Midwest
division of National General Corp. Denman
goes to San Fi-ancisco where he will
be district manager for National General.
Denman's reassignment is part of a realignment
which has been going on within
the 224-theatre circuit, second largest
the U.S. The promotion was announced
in
in Denver by Jack N. McGee. division
manager, and is effective as of now.
Denman entered the theatre business
in Memphis, Tenn., in 1926 and came to
Denver as assistant manager at the then
new Orpheum. He joined Fox Intermountain
Theatres in 1937 as manager of the
Rialto and Broadway, both since torn
down. In addition to his job as district
manager, Denman also managed the Centre,
flagship of the Fox Intel-mountain
Theatres. He also has managed groups
of theatres in Utah, Idaho and Montana.
Named Denver's outstanding young man
of the year by the Denver Junior Chamber
of Commerce, he is also a member of the
El Jebel Shrine, Albert Pike Masonic
Lodge, the Rotary Club and the Rocky
Mountain Motion Picture Ass'n.
He and his wife Trixie have two children,
Richard and Diane, both University
of Utah graduates. Richard is a CPA
in
Salt Lake City, and Diane, a registered
nurse, was maiTied recently.
Denman's successor in Denver will be
named soon.
Hugh Rennie Dead at 82;
Retired 20th-Fox Manager
DENVER—Hugh Rennie, 82, for more
than 20 years with 20th Centm-y-Pox
Films as salesman and branch manager
in three spots, died last week at his Denver
home, 1350 Quince, after a two-day
illness.
Born in Scotland, Rennie came to the
U.S. by way of Canada, where he sold
clothing: then to Seattle, where he got
into the fihn business. First he was with
the old World Film and David Selznick.
He was branch manager for 20th-Fox
in Memphis, Milwaukee and Omaha before
coming to Denver as a salesman. After
he left Fox. he was consultant to Lon
L. Pldler. franchise owner of Allied Artists
in Denver. He and his wife Alma had
just sold their Denver home and were
plamiing to move to San Antonio. Tex.,
where their daughter lives. He is survived
by his wife Alma, a daughter, three grandchildren
and two sisters. Funeral and
burial were in Denver.
Starring in Joseph E. Levine's "Italiano
Brava Gente" are Peter Falk and Arthur
Kennedy.
ee ARTO E
SOFT STRIKER
w- June 28. 1965

5 Colorado Theatres
Closed by Floods
DENVER—A two-pionged flood, affecting
towns in two watersheds, closed at least
four conventional and one drive-in theatres.
The flood was fed by torrential
rains in eastern central Colorado, with the
water rushing down both the South Platte
and the Arkansas rivers.
The first theatre to get the fuU brunt of
the flood was the Centennial Drive-In.
Denver, where more than 500 loads of silt
had to be trucked off, with the silt a foot
deep in places. It is now all cleaned up
and at the time of this writing Pox Intermountain
was only awaiting an okay by
health authorities for a reopening goahead.
The Lamar in Lamar, an Atlas Theatres'
house, was damaged at least $15,000 and
will be closed for probably a month. The
water was up to the top of the seats,
destroying the seatmg and cai-peting and
causing other water damage.
The Pox, Sydney, Neb., was hit by the
water but not too badly. The house was
cleaned up and lost no time. This is a Fox
Intermountain house.
Reported closed are the Ritz, Las
Animas; the Holly, Holly, and the
Granada in Granada. A truck line reported
it was unable to deliver film to Eads but
this situation has no doubt been corrected
by now.
DENVER
New Projecfor Display to Patrons
As part of a
good-will program.
Manager
Richard Glasmann
of the Orpheum
in Ogden,
Utah, shows patron
Gary Rassmusen
the inside
of a new Simplex
XL Projector,
which was
on display in the
theatre lobby six
weeks before its
installation.
OGDEN. UTAH—The Orpheum Theatre
here, as part of a promotion and good-will
program, displayed its new Simplex XL
Projector in the lobby for six weeks prior
to its installation.
Coming SooHJ^
MOTION PICTURE
PROJECTION
EQUIPMENT
Manager Richard Glasmami. who had
spent three years in a booth, took two to
three hours each evening to explain to
patrons how a modern projector works. He
said people were interested in the equip-
1

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W-8 BOXOFFICE :: June 28, 1965

\
Shaw
Stephen L. Barutio
New GIA Manager
INDIANAPOLIS — Stephen L. Barutio,
Philadelphia, has been named general
manager of the Greater Indianapolis
Amusement Co., according to Charles M.
Reagan, president of the theatre firm.
Greater Indianapolis runs the Indiana.
Circle and Lyric theatres downtown and
the new Sherman Drive-In at 25th and
Slirrman, which had its grand opening
Fiida.v 118).
Kiagan said Bai-utio's appointment is
part of an expansion program dm-ing
which more than $250,000 have been spent
on improvements and renovating at the
downtown theatres in the past year. The
imestment in the new drive-in is more
than $500,000.
Barutio, a native of Atlanta, gained his
first theatre experience with Balaban &
Katz in Chicago. He has been managing
director of the New York and Brooklyn
Paramount theatres, division manager for
Stanley Warner in the Philadelphia area
and most recently a division manager for
the William Goldman circuit in Philadelphia
and eastern Pennsylvania, a position
he resigned to accept the Indianapolis post.
Barutio will have his office in the Circle
Theatre.
Reagan also announced the following
appointments in the organization: E. J.
Clumb will be managing director of convention
business, which includes operation
of the Indiana Roof and the Indiana Exhibit
Hall, and will also supervise the
Indiana Theatre. John Stearns will continue
as manager of the Lyric Theatre,
Cedric Brown will manage the Ciixle and
Walter Ely will be manager of the new
Sherman Drive-In.
More Pay TV Operations
Being Sought by Zenith
CHICAGO — Zenith Radio Corp. is
negotiating to set up pay-TV operations
in several U.S. markets. including
Chicago.
Joseph S. Wright, Zenith president, told
the Investment Analysts Society of Chicago
that his company is talking with
"several well-financed and well-known
concerns." However, he declined to give
further details. Wright did add that
Zenith has asked the Federal Communications
Commission to give blanket approval
for establishing pay-TV anywhere in the
nation.
Zenith and RKO General have operated
a pay-TV system in Hartford, Comi., for
about three years. The Zenith system,
called Phonevlsion, operates through the
au- as opposed to the cable network.
Is New Manager
Of Two Monett Theatres
MONETT. MO.—Ursel "Jerry" Shaw has
been named manager of the Gillioz Theatre
and the Ozark Drive-In here, replacing
George Gunn. Shaw came here from
the Hi M Drive-In at Springfield where
he was manager six months. Pi-eviously he
had been with theatres at Springdale.
Ark., Harrisonville and Clinton.
Gvmn, manager for two years, is now
in charge of the Sunset Drive-In at
Springfield.
Stan Durwood Cochairman
For Rogers Hospital Drive
KANSAS CITY— Stanley H. Durwood.
president of Durwood Theatres, has been appointed
national exhibitor
cochairman of
J ^ ~ the 1965-66 Will
ft ^k Rogers Memorial
Hospital Drive, it was
announced by Ned
Depinet. president of
the famous institution
at Saranac Lake,
NY.
Durwood, a leader
the theatre industry
in
and active in
Stanley H. Durwood many civic enterprises,
will serve as
cochairman with Sumner Redstone, president
of the Theatre Owners of America,
and Jack Armstrong, president of Allied
States Ass'n. Morris Lefko, vice-president
and general sales manager of Metro-
Goldwyn-Mayer. is general chairman of
the drive.
Long Indianapolis
Booth Strike Ends
INDIANAPOLIS—A four-month strike by
projectionists against the Greater Indianapolis
Amusement Co. ended Wednesday
1161 with the signing of a three-year contract.
Terms of the contract were not announced
but a company spokesman said
the contract gave the projectionists a pay
The projectionists, members of Local
194, lATSE. had been on strike since
February 20 at the company's Indiana,
Circle and Lyric theatres. Nonunion projectionists
were hired during the strike.
Levine, Friedman Host
'Harlow' Loop Preview
CHICAGO — More than 200 exhibitors
and 3.700 members of the general public
turned out for a special screening of
Joseph E. Levlne-Paramomit Pictiu-es'
"Harlow" Friday tl8i at the Chicago Theatre.
The Chicago event opened a series
of five key city celebrations of "Harlow
Day" arranged by Levine and Joseph
Friedman, Paramount director of advertising
and publicity. Other cities visited
by Levine and Friedman were Dallas i21),
Philadelphia i22i, Detroit i23i and Boston
(24).
Following the screening at the Chicago
Theatre. Levine and Friedman hosted a
gala luncheon for exhibitors at Fritzels
Restaurant. A presentation of the massive
all-media campaign for launching "Harlow"
in this exchange area Jmie 25 then
was made by Levine and Friedman.
Screening of the $4,000,000 production at
the Chicago, where it opened officially Friday
(25), climaxed a 12-day "Harlow" promotion
with WCPL-Radio. which conducted
a special theatre party for its
listeners.
The station ran 100 spot commercials
daily offering listeners free tickets to
the "Harlow" screening, and also taped
a half-hour program in the theatre lobby
this morning. All WCFL listeners attending
were named official "Harlow Good-Will
Ambassadors."
First Chicago Test
Of New Film Law
CHICAGO—The first test of Chicago's
revised movie censorship ordinance has
resulted in the withdrawal of a film license
request by the Plaza, an art theatre at 308
North Ave.
Judge Cornelius J. Harrington banned
two films from opening at the Plaza Art.
"White Slaves of Chinatown" and "Olga's
"
Girls." on the ground of "obscenity. In
turn, the theatre's manager. Paul Burkhardt.
agreed in circuit coui't not to contest
a petition by the motion pictures appeals
board.
According to Marvin E. Aspen, assistant
corporation counsel, who represented the
appeals board, the ruling was the first in
the nation under procedures outlined by
the U. S. Supreme Court.
The coui-t ruled that a governmental
body should take the lead and "sue to halt
the showing of controversial movies rather
than wait for an individual to sue to get
pel-mission to show them."
'Cool World' Should Pay
Off Financial Backers
CHICAGO—"The Cool World" is turning
out to be an interesting experiment,
with good boxoffice appeal, at the near
north Cinema Theatre. As was previously
reported, this is the first venture into the
field of moviemaking for Fred Wiseman,
a Chicagoan. Wiseman, a teacher specializing
in criminal law, said that regardless
of the outcome he plans to produce
more movies.
"The Cool World" is the result of tliree
years of work. Backing to the amount of
$100,000 came from some 115 men—lawyers,
judges and psychiatrists. Wiseman
expressed confidence about all backers
reaping satisfactory rewards.
Prior to the Cinema opening, the movie
was shown at a foreign film festival.
Richard Stem, operator of the Cinema,
has long catered to patrons of the "intellectual
and arty set." As in the past, he
took "a chance" in the case of "The Cool
World." According to Wiseman, many
other exhibitors were hesitant— "because
the movie has a definite downbeat theme,
with an all-Negro cast and no big names
involved."
Producer-director Ellis Kadison will film
three features for Embassy Pictures release.
SOUND SCREEN RESURFACING
c High Giin Sllnr
WOOD THEATRE SERVICE
54 Ph. 397-2976 Mount Vernon, Ohio
BOXOFFICE June 28, 1965

. . Hollywood
. . .
And
!
. . George
. . Film
. . Tlie
NEW THEATRE CEREMONIES — Traditional ribbon-cutting ceremonies
marked the opening of Arthur Enterprises- St. Louis Amusement Co.'s 1,100-seat
Lewis and Clark Theatre in St. Louis. The hardtop is the first of its kind in the
area to be erected as a component part of a luxury apartment building-shopping
center. Taking part, left to ri:>ht, are Ed Straeter, St. Louis Amusement manager,
who will be in char?e of the property; Henry C. Riegel, manager of the circuit's
downtown first-run Ambassador: Richard and Edward Arthur, company executives;
Mayor Harry Wells and John Defford, builder.
ST.
LOUIS
J^nn Garner Long, daughter of U. S. Sen.
and Mrs. Edward V. Long of Washington
and BrookhiU Farm. Clarksville, Mo..
TOP LIGHT OUTPUT
FOR ALL INDOOR THEATRES
with screens up to
65 feet
AND ALL DRIVE-INS
with screens up to
The
120 feet.
~^'
FUTURA
Projection
Arc Lamp
efficiently utilizes standard 20-inch
carbons to insure the most light per
carbom dollar for 35mm and 70mm
Call or write
your nearby
N.T.S. branch . . .
CHICAGO 5, ILL.
1325 S. Wabash Ave.
INDIANAPOLIS 4, IND.
408 N. Illinois Street
KANSAS CITY 8, MO.
223 W. 18th Street
ST. LOUIS 3, MO.
3222 Olive Street
^National
; SUPBUV COMPANY
was married to Lt (j.g.» Prank H. Miller,
son of Mrs. Frank E. Miller of Kansas Cit.v.
A reception was held in the Khorassan
Room of the Chase-Park Plaza Hotel following
the ceremony at Third Baptist
Church. Sen. Long is a member of the
board of Missouri Illinois Theatre Owners
film star Macdonald Carey
made a Forest Park debut this week at the
Municipal Opera in the role of Sky Masterson
in the musical "Guys and Dolls."
A record-shattering $300,000 to benefit
Dismas House, a rehabilitation center for
ex-convicts, was raised Sunday (20) at a
show headlined by Frank Sinatra, and
held at Kiel Auditorium Opera House. A
capacity crowd paid $10 to $250 per seat,
with other audiences in Chicago and New
York watching on closed-circuit television.
Big name entertainers on stage with Sinatra
were Sammy Davis jr., Joe E. Lewis,
Trini Lopez. Dean Martin, Count Basie and
his orchestra and Johnny Carson. Also on
hand were Tony Martin, Arnold Palmer,
Jack Dempsey. Rocky Marciano. Toots
Shor and others. Shor said, the Kiel stage
was filled "with the greatest array of talent
ever assembled for a benefit show anywhere
in the world." The feature film,
"The Hoodlum Priest," which told the
story of Dismas House, founded by the
late Father Charles Dismas Clark, as a
"half-way" house to aid ex-convicts, was
produced on location in St. Louis, with
many St. Louisans cast in supporting roles.
The event was sponsored by Teamsters
Jomt Council 13, Harold J. Gibbons, president,
and was capably supported by a host
of local film folk and Variety Club Barkers
serving on the executive committee.
Another movie star Charlton Heston will
appear tomorrow (29) in Forest Park not
however, at the theatre, but in a different
kind of role when he takes part in a tennis
exhibition opening the $15,000 second
annual International Professional Tennis
Tournament at the Triple-A Courts. Heston
and another surprise Hollywood movie
celebrity are scheduled to each team with
one of the professionals for a double's
match to begin at 3:30 p.m. The same day
.
he also will appear at noon in the downtown
court exhibition on Eighth Stivn
between Locust and Olive Streets. All
profits from the tournament, which run:.
through July 4, are earmarked to bem lit
the Child Center for emotionally disturb, d
children, where St. Louis Variety Club
Tent No. 4's construction on Varief.
Children's World is nearing completmn
The event, sponsored by St. Louis Volk: -
wagen dealers, is getting a noble assist i:,
the area of ticket sales by Chief Baikt r
Joe Simpkins' Tent No. 4 Barkers.
The recent welcome invasion by movie
stars also featured a trio of lovelies: Victoria
Carroll, Miiko Taka and Dawn Villere,
who appear in "The Art of Love." to be
shown at Arthur Enterprises' Fox Theatre
we've had homefolks, too. H. E.
McManus. division head of General Cinema
Corp. and Hazel, were here for a weeklong
visit with their daughter and son-inlaw,
Sue and Robert Henry, in for a holiday
with their youngsters from Toledo.
The word from Jimmie James, Missomi-
Illinois Theatre Owners veep-secretary,
notes that the July meeting of the MITO
board of directors will be held on Monday
1 12 to avoid
1
the holiday conflict on the
regular first Monday date .
word
to MITO Chief Prank L. Plumlee. a patient
at Will Rogers Memorial Hospital. Saranac
Lake, N.Y., could be a card or note from
his many friends. It's not guaranteed to
shorten his stay but it'll "seem" shorter,
and we're assured that "Ole Plum" will be
"plum pleased," and just might make that
board meeting
Rita Nanos, daughter of MITO director
Philip and Angle Nanos, reports from her
first port of call in Lisbon on her European
THAT PAR was
tour that just the trip
great that she "could quit right now and be
happy." But she's not about to. The fact
or the "artifacts" are that she will follow
is
her planned itinerary, climaxed by two
weeks of archeological exploration in
Greece with university colleagues under
the leadership of the world renowned expert
and Washington University professor
Dr.
George Mylonas.
.
Elmer Engelhard, husband of Grace,
booker and office manager of American
International Pictures, is a patient at
Alexian Brothers Hospital and is reported
to be making good progress. He is expected
to be released soon .
Cohn, formerly
of Crest Films, has joined the sales
staff of United Artists folks were
saddened to learn of two deaths within
their ranks: Warren Snyder, exhibitor,
Dixon Theatre, Dixon, Mo., died of a reported
heart seizure, and Hugh Nesbitt,
retired, former film salesman of Universal
Pictures' local exchange, is dead.
Updated Empress Theatre
Reopens in Fremont, Neb.
From North Central Edition
FREMONT, NEB.—The Empress Theatre
here has reopened after a complete
remodeling. Kenneth Shipley, manager,
and M. E. McClain, district manager for
Central States Theatres, were honored
at the grand opening ceremony, at which
guest speakers were Mayor W. L. Renninger
and Chamber of Commerce manager Glen
Ilgenfritz.
Improvements include a new screen, 6
feet wider than before, with a pearlescent
finish to produce a brighter picture.
C-2
BOXOFFICE :: June 28, 1965

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KANSAS CITY
Hbbott J. Sher of the Exhibitors Film
Delivery & Sei-vice reported at midweek
that there was no flood damage to theatres
in the area and no cancellation of
film deliveries. There was some high water
around the South Drive-In at Dodge City
but everything was under control in a short
time for the show to go on, according to
Sher . damaged a corner of
the screen tower and hit the transfoiTner
at Ed Martin's Cherokee Drive-In, Columbus,
Kas., on Sunday i20i. according to
Bill Allison of the Missouri Theatre Supply.
There was no show that night but
apparently everything was in order for
the next night as no further complaints
were received.
Commonwealth Theatres' 33rd annual
King of the Sun and Moon contest will
start July 4 for the circuit's managers and
end October 2, it was announced by
Douglas Lightner, general manager ... A
benefit premiere was held for "Those Magnificent
Men in Their Flying Machines" at
the Brookside Theatre Wednesday evening
1
by the Kansas City
Aero Club and WDAF-TV. Among the
early-day aviators who were special guests
was Carl Schneider of Edwai'dsville, Kas.. a
German World War I ace accredited with
17 Allied planes shot down. Two aircraft
engines were displayed in the lobby. The
benefit funds will go toward installing an
aviation room at the Kai:isas City Museum
Levine's "Harlow" opened at the
Paramount Theatre Pi-iday (25). Radio
station WDAP sponsored a preview for the
public the previous night and offered free
tickets to those calling or writing to the
station.
Frank Monaco, Buena Vista manager,
went to Denver to bring his wife and two
DRIVE-IN OWNERS-.
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young children to Kansas City. They will
move into a new home. Monaco became BV
manager in April, succeeding the late R. R.
Thompson . Long of George Regan
Film Distributing went to Indianapolis and
Louisville last week on business . . . Mrs.
Hollis Foley, secretary to M. B. Smith.
Commonwealth Theatres vice-president in
charge of advertising and publicity, will be
back in August. She became the proud
mother of a girl born in April. Joy Turner
has been pinchhitting for Mrs. Foley at the
office . . . Ken Clark of Exhibitors Film
Delivery & Service is vacationing in
Louisiana.
Don Walker, area exploiteer for Warner
Bros.; Dennis Stack, assistant motion picture
editor of the Kansas City Star; m.p.
editors: radio and television announcers
went to Hollywood for "The Big Race"
premiere and festivities sponsored by Warner
Bros. . and his family have
just returned from their Crag O'Lea resort
at Pineville. Don's son John Nelson Walker
was married Jmie 12 to Margaret Walker
Robinson of Fayetteville. Ark. The newlyweds
are now settled in Kansas City. John
is a graduate of the University of Arkansas
and a second lieutenant in the Air Force.
His wife also is a graduate of the same
university.
The New 50 Drive-In accommodated members
of the Masonic fraternity and affiliated
organizations at the 11th annual
celebration of the Festival of St. John the
Baptist Sunday morning (20i. Those
gathered were guests of the Overland Park
Christian Church, which conducts Sunday
morning worship services there during the
summer . Columbia Pictures force
Bev Miller of Mercury Film Co., went to was well represented at the annual film
Rock Island and Moline, 111., and Davenport,
picnic at Fairyland Park with a turnout
Iowa, on business last week .
G. of 28.
Shackelford, area representative of the
same company, has been visiting Menorah Screenings: "Ski Party" (American International)
at Commonwealth Theatres
Hospital for whiplash treatments since his
recent automobUe accident . , . Mrs. Norrls
screening room Tuesday morning (22)
"Murietta" (Warner Bros.) at Commonwealth
(June Cresswell, wife of the J executive
secretary of the United Theatre Owners of
Tuesday afternoon (22); "The
the Heart of America, is at the Menorah Sons of Katie Elder" (Paramount) at Commonwealth
Thursday afternoon (24) and
Hospital for diagnosis and is reported doing
satisfactorily Arnold J. Simmons, sneak previewed at the Uptown Theatre
. . .
former exhibitor at Lamar, who is a patient Thursday evening (24); "Love and Kisses"
at the University of Kansas Medical
and "Dark Intruder" (Universal) at Dickinson's
Center, was reported showing progress.
screening room Friday evening (25).
Henry S. Beardsley announces the closing
of his Chief Theatre in Oberlin. Kas..
after 41 years of operation. Although he
has enjoyed show business, he said that
time is riinning short, he has places to go
and a lot of fishing to do.
Heartfelt sympathy to Marvin and
Berirard Fremeiman of Fremei-man-Papin
Advertising & Public Relations on the death
of their father James. 68. who died Sunday
(20) at Menorah Hospital. Services were
held Tuesday at the Louis Memorial Chapel
and burial was at Mount Carmel Cemetery.
WOMPI in Kansas City
Installs New Officers
KANSAS CITY—Installation of the new
WOMPI officers at the Red Door Room
of the Harvey House, Union Station, Tues-
(
day night a gala get-together
for the 60 members and interested guests.
Patricia Pierstorff, Columbia, retiring
president, presided and reviewed the year's
accomplishments. These included not only
the service hours rendered to community
projects and the Will Rogers Hospital
but noted ten members were added during
the period, two honorary.
Decorations and programs carrying out
the motif of the organization's pin were
provided by a committee of foui-. Vera Wood
of Kansas City Slide Co., Nancy Porter of
National Screen Service. Lucille Hathorn
of Calvin Productions and Goldie Woerner
of 20th-Fox. Door prizes were distributed
by drawing after the installation, these
being lucky winners: Margaret Stanley of
National Screen Service: Bill Flynn. Emporia
exhibitor; Patricia Mills. Di-ive-In
Mfg. Co.; Ruth Stuthard. E & S Thea-
Billie Mistele of Paramount (retii-ed);
tres;
Larry Seward, husband of Phyllis. Warner
Bros.: Vera Becker. Granada Theatre. Independence;
Jack Shriner. exhibitor: Irma
Woods. Paramount: Bessie Buchhorn,
Warner Bros, (retired); Bonnie Aumiller,
Columbia.
New officers installed were Nancy Porter,
president; Betty Smythe. Commonwealth
Theatres. 1st vice-president: Hazel LeNoir,
First American Pictures. 2nd vice-president;
Donna Jones. Columbia, recordingsecretary;
Anna Mae DePoortere, National
Screen Service, corresponding secretary;
Marguerite Watson. American International,
treasurer. The new officers take
over July 1.
New committee chairmen taking over
are: Program, Betty Smythe of Commonwealth;
membership, Hazel LeNoir; publicity,
Mary Hayslip, Warner Bros., and
Vera Becker; service. Goldie Woerner of
20th-Fox and Barbara Clark of Pox Midwest;
industry service. Bernlce Powell,
Commonwealth and Virginia Free, National
Screen Service: by-laws, Phyllis Seward;
finance, Judy Helton, Commonwealth: bulletin,
Dorothy Wackerman of Embassy and
JoAnn Weaver, Universal, Will Rogers Hospital,
Myrtle Cain, MGM; year book,
Vera Wood; historian, Grace Roberts. 20th-
Fox; sunshine, Billie Mistele: parliamentarian,
Patricia Pierstorff.
Bear Valley Drive-In Is
Opposed in Denver Court
Out-of-town exhibitors on the Row:
Prom Missouri—Shelby Doty. Jefferson
City: Paul Eye. Appleton City: Basil Fogelson.
From Western Edition
DENVER—The case of commercial zoning
for a new drive-in theatre in southwest
Marceline: A. E. Jarboe. Cameron, and
Mr. and Mrs. Harold E. Porta and
Denver has been taken under advisement
son.
Osceola and Eldorado Springs. From Kansas—Ernest
Block. Sabetha: O. C. Johnson. The Bear Valley Drive-In Theatre Corp.,
by district Judge George G. Priest.
Hiawatha, and Melbourne Sparks. Oakley. a subsidiary of Wolfberg Theatres, has
18 'i acres in the location on which they
hope to build a 1.100-car drive-in. Opponents
claim the theatre would be a detriment
to the neighborhood. Asking the
court to bar the construction are the
Colorado Academy. Mount View Girls
School, Loretto Women's College and the
Bear Creek Valley Citizens Ass'n.
C-4 BOXOFFICE ;: June 28, 1965

NO BOXOFFICE SLUMP
with
^THE DIRTY GIRLS'
Presidio Tlieatre, San Francisco
$46,000
EVERY PREVIOUS
First three weeks
AHENDANCE RECORD SHAHERED!!!
Now in its
fourfh week!
•
Rialto Theatre, New York City
$44,500
First three weeks
Now in its fourth week!
"THE DIRTY GIRLS" Are Cleaning Up!!!
CONTACT: AUDUBON FILMS
871 Seventh Avenue
New York 19, N. Y.
JUdson 6-4913
BOXOFFICE :: June 28, 1965
C-5

. . Peter
. . Martin
. . Brock
. . Bloomer
. . Warner
. . Eddie
CHICAGO
T^embers of the Chicago Chapter of the
National Academy of Television Arts
and Sciences were treated to an exclusive
"first" by Landau Releasing and Brotman
& Sherman Theatres. It was an invitation
to attend the midwest premiere of "The
Pawnbroker" .
Chaplinsky was appointed
assistant regional manager here
for the chocolate marketing division of
The Nestle Co.
Five Brotman & Sherman theatres will
feature The Mulqueens, stars of a Saturday
morning WGN-TV show, as a stage attraction,
starting with the Hillside. The
puppeteers, with Pandora the Clown, will
$20oo/value!
INSIST ON
* TO ALL NEW ACCOUNTS Pic will send
ABSOLUTELY
FREE, 1 00 boxes of our 1 0< retailer,
a one minute color sound trailer and a beautiful
cloth banner for your concession stand. All this
just to let you prove for yourself that Pic Mosquito
Coils are the highest grade sold anywhere in this
country. Don't take our word for it but compore
the ingredients, oroma and ashtray packaging
with any other coil you may hove seen.
DO IT NOW!! AT OUR EXPENSE!!
PIC
CORPORATION
28-30 Confield St., Orange, N.J.
perform a two-hour show at 1 p.m. matinees.
Other theatres scheduling the special
matinee are the Alcyon Theatre in Highland
Park: the Parthenon in Hammond;
the Tivoli in Downers Grove, and the
Highland on the south side.
S. Bruce Smart jr. has been appointed to
the new post of vice-president, marketing
and corporate planning for Continental
Can Co. He will headquarter in New York.
He was formerly vice-president and general
manager of the company's central metal
division here.
Daily matinees at 2 p.m. are scheduled
in the Michael Todd and McVickers theatres.
"The Sound of Music" is the attraction
in the Todd and "The Greatest Story
Ever Told" is on the screen at the Mc-
Vickers. The matinee program will be
continued through Labor Day. "Those
Magnificent Men in Their Flying Machines,"
which opened June 22 in the
Cinestage, will also be shown afternoons as
well as evenings.
.
Joe and Cora Berenson have moved into
a new apartment at 912 Commonwealth
Ave. Ransohoff talked about
his latest film, "The Sandpiper," during a
visit here . Amusement Co. has
begun improvement and redesigning of its
Starlight Theatre in Upper Alton.
Fred A. Niles Film Studios here has been
commissioned by Bill Humphrey of the
National Confectioners Ass'n to produce a
color film on the subject of candy and
"why it's good for you." NCA allocated a
$50,000 budget for this program.
In addition to an around-the-clock
schedule for the opening of "Harlow,"
Paramount publicist Dick Taylor also set
up a big newspaper campaign for the world
premiere of "Sons of Katie Elder," newcomer
at the Roosevelt Theatre in the
Loop. Taylor is also launching a campaign
via newspapers, radio and TV for the
multiple-run showing in Chicagoland theatres
of "The Amorous Adventures of Moll
Flanders."
The Esquire Theatre gallery, long a spot
where "unknown" artists become "known."
is currently promoting photographs and
photograms done by the Deborah Boys
Club . Peters was here to help
promote "The Pawnbroker." It opened
June 25 at both the Loop Theatre and the
Carnegie on the near north side.
Kenneth A. Ponte has acquired The
Studio Lighting Co. founded in Chicago in
1919 by the late Bob Duggan. Ponte is
president and general manager. Mrs. Eloise
Duggan continues her affiliation with the
company . Bros, plans a move
from Pilmrow to 550 West Jackson Blvd.
around July 1. WB will follow 20th Century-Pox,
MGM and Paramount, all of
whom have taken space at the Jackson
address since the first of the year.
Mariam Schooler has joined the National
Theatre Supply staff .
Safier, recuperating
at home from a heart attack,
would like to hear from his friends. The
address is 4315 Oakton, Skokie, 111.
Some 3,500 V. S. candy manufacturers
and suppliers were clocked in at the National
Confectioners Ass'n Convention held
in early June. This was the association's
82nd annual convention. According to data
released at the convention, the U.S. candy
industry experienced the best year in its
history in 1964, when candy sales rose to
a record high of $1.4 billion at the wholesale
level, 7 per cent above sales for 1963.
Dave Schatz, president of the Chicago
Used Chaii- Mart, reports that his company
recently completed refurbishing all chairs
in the Plaza Theatre. Charlotte, N.C., for
the National Theatre Supply Co.. of that
city.
Frisina Family Takes
Over Theatre Circuit
TAYLORVILLE, ILL.—Dominic Frisina,
theatre owner, and his family have purchased
the interests of his former associates,
John B. Giachetto and Domenic
Giachetto, both of Springfield, and Ciro
Pedrucci, a Springfield resident who died in
February 1964. Frisina and his associates
owned the Frisina Amusement Corp.
Until now Frisina operated theatres in
Taylorville, Mattoon and Charleston. The
recent transaction takes in theatres in
Springfield, Keokuk, Iowa, and Hannibal,
Mexico and St. Charles, all in Missouri,
and Effingham, Greenville, Hillsboro,
Jacksonville, Litchfield. Lawrenceville, Mt.
Carmel, Olney, Robinson and Shelbyville,
all in Illinois.
Selling price for acquisition of the chain
of additional theatres was not announced.
The real estate is included in the contract.
L. Douglas Netter jr. will serve as producer's
representative on Columbia's worldwide
distribution of "Genghis Kahn."
CUT RISING
TH!
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
Teaserettes ore mode on all movies. Actuol production
stills ore cleverly combined with close-ups of
stars and action . . . title zooms and title animation
. . . with a teasing description of the pictures,
and selling points by a pro
Join the many otiier smart showmen who have
switched to Filmoclt's teaserettes as their regulor
preview service.
FILMACK TRAILER
CO.
C-6
June 28, 1965

—
—
— —
—
I
$100.
.
'Yellow Rolls-Royce'
Strong 300 in KC
KANSAS CITY - 'The Yellow Rollsl\().vce"
was the week's topnotcher. rolling
up 300 per cent at the Roxy Theatre for
thr picture's opening week. "In Harm's
\'\'ay" at the Uptown and Electric scored
loij per cent for the first week. "The Train"
111 Its fourth week at the Plaza hit the 160
mark. "My Fair Lady" and "Fanny Hill"
I lid for 150 per cent in holdover runs.
\^Iirage" with assorted cofeatui-es pulled
135 per csnt at several drive-ins and indoor
theatres.
(Average Is 100)
Boulevard, Crest, Riverside, Granada (KC, Kas.),
1-70, Lakeside, Centre, Granada (Independence),
Waldo Beoch Blanket Bingo (AlP); assorted
cofeatures 100
Capri My Fair Lady ^\NB), 27th wk 1 50
Empire The Greatest Story Ever Told (UA),
14th wk 100
Fairyland, Heart, Kansas, Leawood, New Claco,
Shawnee, Englewocd, Overland, Embossy
Mirage (Univ\ assorted cofeatures 135
Kimo Fanny Hill (SR), 8th wk 150
Paramount Up From the Beach (20th-Fox),
2nd wk 90
Parkway I— Fluffy (Univ), 2nd wk 100
Plaza The Train (UA), 4th wk 160
Rcckhill Circle of Love (Cont'l), 2nd wk 100
Roxy The Yellow Rolls-Royce (MGM) 300
Uptown, Electric In Harm's Way (Para) 180
Five Companies Seeking
Akron CATV Contract
From Mideast Edition
AKRON. OHIO — The five companies
vying for a CAT'V franchise here will be
asked to present their proposals in sealed
bids to be opened by the city council on
June 29. They will be asked to study the
provisions of a model ordinance drafted
by the council's utilities committee, setting
the ground rules for the Aki'on franchise
and fill in their terms. This will include
installation charge and the fee they are
willing to pay the city for the franchise.
The utilities committee proposed a fee
of 3 per cent of gross annual receipts. The
proposed ordinance also sets a $15 limit
on cost of installation to the customer.
The ordinance requires the company vt-hich
receives the franchise to begin installation
within two years and have CATV available
to all residents within seven years. It also
requires the company to make a $10,000
deposit with the city within 30 days of
receiving the franchise to guarantee part
of its fee to the city.
Chicago Papers Cooperate
In Advertising Industry
CHICAGO— For some time. Ed Seguin.
director of advertising and publicity for
Balaban & Katz Corp., has been talking
to the newspapers about extending regular
institutional support to the industry
through the use of gratis ad drop-ins on
the daily movie page.
A start was made with ads urging that
Father's Day be celebrated as Family Day
at the Movies.
Paced first by the cooperation of the
Chicago Tribune, the Chicago's American,
Chicago Sun-Times and Chicago Daily
News have pledged the same support all
seasons of the year.
Seguin has institutional ads started
which pitch "Summertime Is the Best Time
at the Movies." These. Seguin said, will be
alternated with ads stressing the cool comfort
at the movies; also an ad suggestion to
parents to keep the youngsters cool, safe
and comfortable by sending them to the
movies.
Seguin had the support of Bert Swatek,
amusement advertising manager of the
Ti-ibune; William Carroll of the American,
and Kovacic who handles movie advertising
for the Sun-Times and Daily News.
INDIANAPOLIS
^rs. Helen Bohn, Cincirmati, former
Realart manager here, visited old
friends on the Row.
Truman D. Lamar, 58, manager of the
Pendleton Pike Drive-In for 16 years prior
to 1954. died at his Indianapolis home Friday
1 18 1. For the last 11 years he was a
partner in the L&L Fuel Oil Co. He is
survived by his wife Nell and by his son
Maurice. Cleveland. Ohio.
West Monroe, La., Airer
Is Nearing Completion
WEST MONROE. LA.—Construction
is
nearing completion on the $150,000 Star
Drive-In here, announces Harry E. Thomas
of McComb. Miss., director of construction
for Gulf States Theatres.
The airer. located adjacent to a bowling
alley, will have space for 600 cars, a viewing
screen 100x40 feet, the latest In projection
equipment and modern concessions.
NAC Contest Entries
Climb to 100 Mark
CHICAGO—An announcement from the
National Ass'n of Concessionaires states
that the response to the NAC "Concession
Idea Man of the Year" award contest has
received even more than anticipated interest.
The grand prize is a "plum"—an allexpense
trip to the 1965 NAC convention
October 26-30 at the Ambassador Hotel in
Los Angeles.
To date. 100 have filed entiT fonns and
more are being received daily by Louis L.
Abramson, NAC executive director in
Chicago.
Abramson said the pui-pose of the contest
is
to salute and honor the concessionaire
who, in the opinion of the judges,
submits the most original refreshment concession
merchandising promotion campaign
that resulted in boosting hLs sales
volume. Abramson added that August 15
is the deadline for submitting completed
merchandising promotions to the NAC
headquarters, 201 North Wells St., Chicago.
Jack O'Brien. NAC contest committee
chairman, reports that requests for additional
contest brochures are being received
from all quarters in the amusement-recreation
industry and that several circuits
are offering prizes to managers who either
win the NAC grand award or one of several
merit awards to be presented to other
winners.
PER NITE
^1
About the Above Amount for Ten Weeks
Ion
Your Chosen Night Per Week!
PAUL
Write lor Details To
\
LOVE ADVERTISING
-P.O. Box 242, Bicknell, Ind..
THEWTRE EQUIPMENT
(1 N. ILtrNOIS ST., INDIANAPOt.lS, IND.
Everything for the Theatre"
1,488-Seater Is Planned
At Michigan Shop Center
From Mideast Edition
ROYAL OAK. MICH.—Groundbreaking
ceremonies for a 1.488-seat theatre at
Northland Shopping Center here have been
scheduled for August 1 by Nortliland Cinema,
Inc.. and Shopping Centers. Inc. The
house, to open in the spring of 1966, will
be managed by Subui'ban Detroit Theatres
of which Richard Sloan is president. Eugene
Sloan is president of Northland Cinema.
The equipment in the 23.125-squarefoot
building will make it capable of showing
Cinerama and Cinemascope. It will
have a television lounge, two cui-ved entrance
canopies to provide cover for ten
cars at one time and two fountains of
changing water patterns and light. There
will be parking for 490 cars, not including
adjacent shopping center parking areas.
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) D
1 year for $5
D PAYMENT ENCLOSED D SEND INVOICE
These rates for U,S., Conada, Pan-America only. Other countrie: $10 a r*r.
THEATRE —
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Kansas City, Mo. 64124
BOXOFFICE :: Jmie 28, 1965
C-7

Mental retardation afflicts...
50,000 Americans
150,000 Americans
5,500,000 Americans
Victims of mental retardation...
are completely hopeless
can sometimes be helped
can almost always be helped
The mentally retarded should be.
cared for in institutions
denied all social contacts
helped to live usefully
If you fail this quiz,
it might be one of the best things
that ever happened to you.
If you failed to check the last bracket under each
statement above, you flunked. That's good? Sure, because
you've already begun to realize that: (1) mental
retardation is a tremendous national problem,
(2) its victims can be helped; and (3) they can live
and work in their own communities.
If you have come this far. it might be one of the
best things that ever happened to the retarded, too.
Because you may be the kind of person willing to do
your part in their behalf.
Here are six things you can do now to help
prevent mental retardation and bring new
hope to those whose minds are retarded :
1. If you expect a baby, stay under a doctor's or a
hospital's care. Urge all expectant mothers to do so.
2. Visit local schools and urge them to provide special
teachers and special classes to identify and help mentally
retarded children early in their lives.
3. Urge your community to set up workshops to train
retardates who are capable of employment.
4. Select jobs in your company that the mentally retarded
can fill, and hire them.
5. Accept the mentally retarded as American citizens.
Give them a chance to live useful, dignified lives in
your community.
6. Write for the free booklet to the President's
Committee on Mental Retardation, Washington,
D.C.
C-8 BOXOFFICE :: June 28, 1965

13-15
Diane Beasley Wins
AIP Florida Prize
JACKSONVILLE — Two local Filmrov.
bookers and two Miami bookers received
a total of $250 in U.S. savings bonds from
Charley King, American International
manager for Florida, in a ceremony at
King's office in the Florida Theatres
Mississippi Theatre Owners Ass'n and Louisiana
Ass'n of Theatre Owners Sunday
1
through Tuesday 1, at the Broadwater
Beach Hotel here, composing the
Building June 18. All exhibition bookers in
Florida were eligible for prizes on the basis
largest crowd to attend in the three years
of their AIP bookings for the past four
of the joint meeting.
months.
C. Clare Woods, head of United Theatres,
WOMPI leader Mary Hart was selected
by King to conduct a drawing from
was elected president of the Louisiana
association, succeeding Charles Baz-
several
hundred AIP booking dates. She drew the
zell of Baton Rouge. Other newly elected
name of Diane Beasley, local booker for
LATO officers are Doyle Maynard, Natchitoches;
E. T. Calongne, New Orleans, and
Floyd Theatres, as winner of the $100 first
prize. Second prize wimier of $75 was Rex
Frank de Grauuw, Abbeville, all vicepresidents:
Mrs. Gene Barnette, New Or-
Morris, Miami booker for Wometco Enterprises.
The third prize of $50 went to Bill
leans, secretary, and William Darce of
Baskin, who resigned from Florida State
Morgan City, treasui-er.
Theatres last month to accept an insurance
post. The cellar prize of $25 went to Officers of the Mississippi organization
Harold Popel, another Wometco booker in were all re-elected. Included are Lloyd
Miami.
Royal jr.. Meridian, president, and Harry
Thomas, McComb. secretary-treasurer.
Assisting King in conducting the contest
;re members of his staff, Don Weidick, Directors for the Mississippi organization
are B. F. Jackson. Cleveland; John
Leonard Allen, Paulette Hiener and Renee
Williams, Jackson; Kermit Can-, New Orleans;
Stanley Taylor, Natchez; Leon
Eckert.
Rountree, Holly Springs; Raymond Good-
Atlanta AIP Announces
'Lucky Playdote' Winners
ATLANTA—Nat Williams jr. of Interstate
Theatres, Thomasville, Ga., won fli-st
prize, a $100 savings bond, in American
International Pictm-es' lucky playdate
drive, which ended June 1.
R. D. Word jr.. Word Theatres booker in
Scottsboro. Ala., won second prize, a $75
bond. Third prize, a $50 bond, went to W.
W. Hammond jr. of Albertville, Ala., and
Tom Jones, buyer-booker for Storey Theatres.
Inc., of Atlanta was the wirmer of
the fourth prize, a $25 bond.
WOMPI President Edith Bryant drew
names of the winning quartet out of a
special hat kept in AIP branch manager
Jimmy Bello's office. She did not go unrewarded.
Hello presented her with a box
of chocolates.
Another playdate bonus drive already is
in progress. It started Jmie 1 and will end
October 1.
Dixie Hills Come Alive
To 'The Sound of Music'
ATLANTA—There are many hills
below
the Mason-Dixon Line, and Ralph Buring's
job is to make them come alive to "The
Sound of Music." He handles advertising
and exploitation out of branch manager
Paul WUson's 20th Century-Pox office here.
After satui-ating Florida, he invaded
Alabama where he set up the opening of
the Julie Andrews starrer for July 21 in
the Eastwood Mall Theatre in BiiTningham.
En route back to Atlanta, Buring stopped
in Savannah to lay the groundwork for
the picture, which will play the Weis in a
hard-ticket mn starting July 28.
"Sound" has been building steadily in
Martin's 850-sea.t Cinerama here since its
late April opening. The seventh week gross
was $17,000. topping the previous week by
$3,000. Now that school is out, four matinees
have been added to bring the showings
to 14 weekly.
BOXOFFICE :: June 28. 1965
300 Attend Louisiana, Mississippi
Convention; Woods, Royal Elected
BILOXI, MISS. — Three-hundred delegates
attended the joint convention of
man, Starksville; Buck Prewitt, McComb;
R. B. Cox, Batesville; Pots Williams.
WOMPI OF THE YEAR—Although
she was elected by secret ballot in
April. Mrs. Ralph (Doris) Ducker
didn't know that the Charlotte
WOMPIs had selected her for
"WOMPI of the Year" honors until the
June installation banquet, when she
was presented an engraved silver Revere
bowl by Dean Phillips, vice-president
of Standard Theatre Supply, to
announce her selection. The honor
award is based on club members'
opinions as to which WOMPI has contributed
most in all phases of club activity
during the past year. Among
her many contributions, especially in
community service, Doris has taken
charge of staffing with WOMPI
members the Presbyterian Hospital
Coffee Shop two nights each month.
Profits from the coffee shop help defray
medical expenses of indigent
patients.
Clarksdale: Charles Eudy. Houston; J. C.
Nobel. Leland. Mort Mounger. Calhoun;
Lloyd Royal sr.. Meridian; Claude Bouigeois,
Biloxi; Ed Ortte. Claremont Harbor;
R. S. Dossett, Hattiesburg; Mrs. Ural
Everett, Magee. and T. G. Solomon. Mc-
Comb.
Elected to the Louisiana board of directors
were Matt Guidi-y. Lafayette: O. D.
Harrison, Shreveport; Kermit Carr. New
Orleans: Charles Bazzell, Baton Rouge;
Mrs. S. A. Wright jr.. New Orleans; John
Luster, Natchitoches; Earl Perry, New Orleans;
T. G. Solomon, president of Gulf
States Theatres; Arthur Bamett, New Orleans;
Gordon Ogden, Baton Rouge; Herman
Gentry, New Orleans; Ted Crosby,
Lake Charles and Don Stafford, New Orleans.
L. C. Montgomery sr. was re-elected
board chairman.
At a joint meeting of the organizations,
Charles Bazzell was elected delegate
to the Theatre Owners of America annual
convention scheduled for October in
Los Angeles.
Trophy winners were Mamie Dui'eau of
Masterpiece Pictures, champion gin rummy
player, and BOl Piewitt. Temple. Tex.,
winner of the golf touinament. Mrs. Dureau
also received a leather-covered travel
liquor case.
Mrs. Gene Barnette was presented an inscribed,
silver Paul Revere bowl in recognition
and appreciation of her outstanding
secretarial service for both exhibitor organizations.
Presentation was made by
Harry Thomas.
At the Monday

. . Charlotte
Johnson
. . Young
. . Universal
. . Frances
. .
Andress
NEW ORLEANS
H n awards luncheon culminated the General
Federation of Women's Clubs sixday
annual convention here Friday (11 1.
Featured guests were Andrew McLaglen,
director of Universal's "Shenaudoah" and
Rosemary Forsyth, who stars in the film.
Margaret G. Twyman, director of the
MPAA community relations department,
introduced them at the luncheon. McLaglen
presented Mrs. William H. Hasebroock,
president, a special award to the federation
from the MPAA for its enthusiastic
support of MPAA's "Movies and You" Club
program. Charlton Heston, who addressed
the opening banquet of the convention, was
presented a certificate of appreciation by
Mrs. Hasebroock. Mrs. Thomas R. Houde,
director of the junior clubs, presented Heston
a letter opener engraved with the
seal of the GFWC. Another featm-e of the
convention was an invitational screening
of "Shenandoah" at the Saenger Theatre.
Thelma Kinerd, former Filnii'owite, is
temporarily back at Universal sitting in
for vacationing film inspectress Eugenia
Copping . Neimeyer, Universal
head inspectress, is back at work . . . R.
L. Bostick, vice-president and Southern
representative of National Theatre Supply
Co., on his way to and from the LATO-
MTOA convention, stopped here to confer
with manager Tom Neely. Charles Achee
TOP LIGHT OUTPUT
FOR ALL INDOOR THEATRES
with screens up to 65 feet
AND ALL DRIVE-INS
with screens up to
120 feet.
FUTURA
^js-t^^ Projection
Arc Lamp
efficient// ufi/izes standard 20-inth
tarbons to Insure the most light per
carbon dollar for 35mm and 70mm
projection.
jr., sales representative, accompanied Bostick.
After a two-day stay at the convention,
Achee went to the Cinema East Gate
at Monroe, which is scheduled to open
soon . Ken Wilkinson, Universal
student booker, dropped out, saying that
booking wasn't the type of work he liked.
Morris Lefko, national general chairman
of the entertainment industry's fund drive
for the Will Rogers Hospital and O'Donnel
Memorial Research Laboratories, has
named John Winberry, Columbia's branch
manager, exchange area chairman .
Eileen Kaiser, booker, who has been with
Columbia for 17 years working in various
departments, has resigned to take a position
with United Artists' booking department.
This is the first time in 24 years
a Kaiser name isn't on Columbia's personnel
list. There are eight girls in the
Kaiser family and seven of them have
worked for the local exchange. They are
Margaret Webster, Kay Richard, now with
Masterpiece Pictures, Eileen, now with UA,
Joann French, Patsy Lynch, now with Giddens
and Rester Theatres in Mobile, Lama
Barecca and Lillie Yaeger.
When Mr. and Mrs. Richard (Kim Novak
i
were in town to promote
"The Amorous Adventures of Moll Flanders,"
Rep. Dick Guidry, Galliano, associate
owner of the Jet Drive-In, Cutoff,
made the couple honorary citizens of Louisiana.
He represented Gov. John Mc-
Keithen at the buffet luncheon, hosted
jointly by Walt Guarino, Paramomit Gulf
Theatres city manager, and Billy Briant,
Paramomit Pictm-es branch manager.
Councilman Joseph V. DiRosa, in the absence
of Mayor Vic Shiro. conferred honorary
citizenship of New Orleans upon
them. He also gave to each a doubloon (a
former Spanish gold coin equal to 16 dollars',
the mayor's present-day token which
has supplanted a "key to the city." Others
present at the luncheon were area theatre
owners and managers, circuit and independent
film buyers, and a group of newspaper,
TV and radio representatives from
Louisiana, Mississippi and southwest Ala-
H. P. Mosley, MGM office manager, received
two honors from those bestowed
upon members of Greenline Lion's Club of
Metairie at the installation of officers.
He received the president and the perfect
attendance awards, and was inducted as
treasurer
. sales manager
Charles Ost, after attending the LATO-
MTOA convention, went to Newton, Miss.,
for a visit with M. A. Connett and his assistant
Marijo Denson of Connett Theatres
film buying and booking office . . .
Sylvia Casbergue, wife of Clayton, Paramount's
booker, is in Mercy Hospital recovering
from surgery . Griffin,
Paramount staffer, is home from the hospital
recovering from an operation.
With most area schools already closed
for the summer, theatres have noted a
big increase in attendance on week days.
Exhibitors attribute the noticeable increase
to the steady flow of motion pictures
appealing to people of all ages . . .
"Mister Moses" played at H theatres and
three drive-ins along with "The Pink
Phink," also from United Arti.sts ... At
the metropolitan area premiere showing
of Walt Disney's "Cinderella," held at
nine theatres, overwhelming boxoffice receipts
were reported by Jeanne Crozat,
BV head booker . . . When the Do and
Algiers drive-ins ran Shii'ley "Goldfinger'
i
Eaton in "The Girl Hmiters," and Ursula
("Dr. No" I in "Nightmare in the
Sun." patrons tm-ning in their June copies
of Playboy Magazine were admitted free
... A coupon clipped from the Westgate I
Drive-In newspaper ad, presented at the
boxoffice, represented one-half price of
lady's admission for the showing of Jerry
Wald's "Peyton Place" and "Retm'n to
Peyton Place." double-featm-e bill.
New Orleans WOMPIs
Seat New Officers
NEW ORLEANS — Lillian Sherrick of
the Motion Pictm'e Ass'n of America was
seated as president of Women of the Motion
Pictm-e Industry Club of New Orleans
for 1965-66 in ceremonies Satm-day
(19) in the Andrew Jackson Restaurant.
She succeeds Miss Helen Bila.
Other officers installed were Doris Stevens
and Shii-ley Eagan. vice-presidents;
Bettye Brown, recording secretary; Yvonne
Brockhoeft, corresponding secretary, and
Imelda Giessinger, treasm-er. Marie C.
Berglund, who has served two intervening
terms as president, was the installing
officer.
Mrs. Berglund's installation theme was
symbolic of a sliip's compass wliich she explained
as she placed the new officers in
the formation of a human compass,
fore her a compass was mounted on a table
which helped designate positions the officers
were to take as they were officially
sworn in. She presented each with a marble
statue of an angel playing a musical instrument
along with a card inscribed,
"May you always have the wind at yomback
and music in your heart."
Guest speaker was the Rev. Kenneth
Richard, assistant pastor of Our Lady of
Good Counsel Chmxh, who also gave the
benediction.
An inscribed, silver tray was presented
to Miss Bila by Mrs. Sherrick from the
WOMPIs in appreciation of her "guidance
and fulfillment of achievements during
her 1964-65 presidency."
In accepting the gavel, Mrs. Sherrick
thanked members for the privilege of being
theii- leader for the coming year. She
said, "With your ever-ready cooperation,
we'll continue sailing onward in harmony,
loyalty, friendship and achievement of
tasks in accordance with the WOMPI
creed."
Two Close for Summer
HARTFORD—Two small-town situations
—the Abbey. Southington, and the Rialto,
Windsor Locks—have shuttered for the
summer.
SE-2 BOXOFFICE Jmie 28, 1965

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—
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Community Projects Keep
'Chub' Unland on Move
Centn
Edit
WENTZVILLE, MO.—A variety of civicoriented
promotions have kept Elmer
"Chub" Unland busy at his American Theatre
this spring and early summer. Unland
regularly lends facilities of his theatre
for Saturday morning bake sales,
sponsored by local groups, and in connection
with the community's Clean-Up Drive
offered a special Saturday matinee, the
price of admission being a full bag of
trash.
Following a regularly established policy,
he runs a late, late show following the high
school graduation, with a new feature and
special entertainment for the graduates.
These late showings, chaperoned by the
parents, are aimed at safety-control combined
with entertainment for the usual allnight
blast which accompanies graduation.
Elvis' Tickle Me'
300 in Memphis
MEMPHIS — Elvis Presley movies are
still tops here in his hotne town. The Allied
Artists film, "Tickle Me," staiTing
Elvis, hit a whopping 300 per cent the fu-st
week at the Warner and naturally was
held over. A Continental release, "Circle
of Love." was another pleasing newcomer,
registering 250 per cent at the Guild Theatre.
Bob Hope, in "I'll Take Sweden" at
the Palace, also attracted strong boxoffice
business.
(Average Is 100)
Crosstown—My Foir Lody (WB), 25th wk 200
Guild Circle of Love (Cont'l) 250
Maico— Or. No (UA); From Russia With Love
(UA), reissues, 4th wl< 150
Paromount The Sound of Music (20th-Fox),
lOth wk 300
Palace— I'll Toke Sweden (UA) 1 75
Plaza McHole's Navy Joins fhe Air Force
(MGM) 100
State The Amorous Adventures of Moll Flondera
(Para) 200
Warner— Tickle Me (AA) 300
CATV Firms Agcrinst
Pennsylvcmia PUC Control
From Eastern Edition
HARRISBURG—CATV firms are balking
at proposed Public Service Commission
regulations, saying a new hearing "is an
unjustified harassment."
Arguing for the PUC, Rep. George W.
Heffner (R., Schuylkill County) charges
CATV companies "have grown rich at the
expense of the public" because CATV is not
controlled as a public utiUty. The legislator
has introduced bills in every session
for a number of years to place CATV under
PUC jurisdiction.
Pittsburgh city solicitor David Stahl and
assistant Thomas S. White presented Pittsburgh's
plea that the PUC reverse its field
and assume regulatory control over the
systems, contending that separate city
regulations would be self defeating.
Pennsylvania leads in CATV with more
than 200 systems in operation. Heffner
said that CATV m this state has 300,000
subscribers and 800,000 viewers.
PUC last year ruled, 3-2, that it did not
have jurisdiction over CATV. Recently the
3-2 vote became 2-2 due to a vacancy, and
immediately the fom- members called for a
new hearing. Fi-om all directions there is
testimony that towns are ill-equipped to
run antenna systems.
MEMPHIS
pordyce Kaiser, with Allied Artists in
Memphis for 22 yeare, has been transferred
to St. Louis as branch manager
there. Kaiser said he would be back in
July for the formal opening of Variety
Club's new quarters at Hotel Chisca Plaza.
Kaiser has long been a Pilmrow favorite in
Memphis and active in Variety's affairs.
"My Fair Lady," after 26 weeks at Crosstown
Theatre, moved out to make way for
"Those Magnificent Men in Their Flying
Machines, or: How I Flew From London to
Paris in 25 Hours and 11 Minutes" . . . "My
Pair Lady" has been rumiing neck-andneck
for weeks with "Cleopatra," for alltime
Memphis records and was expected
to pull ahead when the final days were
tabulated. "Lady" moved out Tuesday and
"Those Men" moved in the next day (23),
The Paramount, Memphis' newest shopping
center first ran, Lloyd Bailey, manager,
has started a series of Saturday
morning children's shows which will run
through August 9. Admission is by a free
coupon from any of the Eastgate Shopping
Center merchants and ten cents. Games,
with prizes start at 9:30 a.m. and the feature
at 10. The show is over at noon.
.
Mrs. M. E. Malin and her daughter
Marjorie, Laura, Augusta; William Ellas,
Elias Drive-In, Osceola, and John Staples,
Carolyn, Piggott, were among Arkansas
and Mrs. Hays
visiting exhibitors
Redmon, Strand, Millington; Mr. and Mrs.
Howard Nicholson, 51 Drive-In, Millington;
Louise Mask, Luez, Bolivar, and Amelia
Ellis, Northgate, Frayser, were in town
from Tennessee.
Bob Bostlck, Southern manager of
National Theatre Supply Co., returned from
the Mississippi Theatre Owners convention
in Biloxl ... A 200-car new drive-in, the
Tippah at Ripley, Miss., has been opened by
Mr. and Mrs. Perry McCown. Exhibitors
Services represents Tippah in Memphis,
booking and buying for the new operation.
VVestwood Drive-In, Aberdeen, Miss.,
which was put out of operation when fire
destroyed the projection room and concession
stands, has been purchased by
Harry Morrow, Wayne Stone and George
Heard and completely rebuilt. The name
has been changed to Moonlite Drive-In and
will be in full operation July 2, Kxhibitors
Services, its Memphis agent, announced.
Better Films Council of Memphis installed
Mrs. James Fay Hall as president
Talisman Theatre, Flosedale, Miss.,
closed June 12, was reopened June 27
The Paramount, Helena. Ark., has
.
been
closed for repairs but will soon be back in
full-time operation . U-Ark Drive-
In at Fayetteville, Ark., has been closed
Lyric Theatre at Mena, Ark, and
the Mena Drive-In have been opened for
the summer . Rex, DeKalb, Miss.,
also has been reopened.
UA Appoints Vcm Leer
From New England Edition
HARTFORD—Arnold Van Leer, veteran
New England exploitation man, most recently
on assigimient with Paramount Pictures,
has succeeded the late Joe Mansfield
in the territory for United Artists.
BOXOFFICE June 28, 1965

NO BOXOFFICE SLUMP
with
^THE DIRTY GIRLS'
Presidio Tiieatre, San Francisco
$46,000
EVERY PREVIOUS
First three weeks
AHENDANCE RECORD SHAHERED!!!
Wow in its
fourth week!
•
Rialto Theatre, New York City
$44^500
First three weeks
Wow in its fourth week!
"THE DIRTY GIRLS" Are Cleaning Up!!!
CONTACT: AUDUBON FILMS
871 Seventh Avenue
New York 19, N. Y.
JUdson 6-4913
BOXOFFICE :: June 28, 1965
SE-5

. .
. . . Harry
four-wallers
. . Howard
. . Other
. . The
. .
ATLANTA
gob Moscow, owner-operator of Central
( Adult 1 Theatre and part-time motion
picture producer, has returned from a
swing that took liim to Los Angeles, Toronto,
Chicago and New York, involving his
first production for Aristocrat Films, Inc.,
"The Molesters," which had its premiere at
Loew's Grand Tlieatre here several months
ago. Moscow, who is the son of the late
Sam Moscow, a pioneer in the motion picture
industi-y and an associate of the
Cohen Brothers in Columbia Pictures'
earlier days, has been in the exhibition
business in Atlanta for many years.
Fox Theatre went SRO Saturday a2i
when the 4,000-seat Wilby-Kincey circuit
flagship was the scene of graduation of
nearly 1,100 members of Georgia Institute
of Technology. Ceremonies started at 9
a.m. and every seat was filled. Fox also
was used for graduation ceremonies for
much smaller St. Joseph's High School .
Visitors to Filmrow included: Robert H.
Dunn, exhibitor, Camilla at Camilla; P. J.
Henn, Henn, Murphy, N.C.: Charles A.
Crute, Crute, Huntsville, Ala.
. . .
Ethel Stanford, assistant cashier, is
taking a vacation from her American International
Maitha
Pictures duties Chandler, United Artists' chief booker,
spending a week in La Jolla, Calif., combining
.
WAGA-TV, Storer station and CBS outlet
visits to relatives and vacation . . here, cooperated with 20th Century-Fox's
Ralph Buring in promoting "Von Ryan's
Express" by importing a motorized train
belonging to the Macon 40 and 8 chapter
and parading it through downtown streets
three days prior to the picture's opening in
a premiere presentation at Meiselman's
Cherokee, Storey's Decatur, Martin's Eastgate,
'Westgate Cinema I and Village. At-
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tracting attention were pretty girls as
passengers on the unique train. "Express"
will open Thursday Timberlake, commander
of the Continental Air Command.
Adding a bit of irony was the fact that
Col. Stembler's Atlanta office needed to
get in touch with him about a matter important
to the circuit. A call to the Pentagon
revealed he was at Robins APB and
his office reached him there. (Note, Robins
AFB is less than 50 miles from Atlanta.)
PearlBcenf
Whita
WOOD THEATRE SERVICE
P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio
Tuesday (15) for Joseph Levine's "Harlow"
to be released by Paramount. A day previous.
MGM had a tradescreening for "The
Cincinnati Kid" in 20th-Pox's Little Theatre,
with a representative audience, including
the press, on hand . city's
fourth roadshow, 20th Century-Fox's
"Those Magnificent Men, etc." will start
Wednesday (23i at Carters' Capri Cinema,
marking Southeastern debut of Stan Margulies'
production. Sam Hart, representative
of 20th-Fox out of New York, has been
here helping Mrs. Sam Davis, manager of
the Capri during the absence of owners
John and Ruth Carter, now in Europe. The
picture will be shown 14 times a week, while
other hard-ticket engagements ("My Pair
Lady." Wilby-Kincey's Roxy; "The Greatest
Story Ever Told," Martin's Georgia, and
"The Sound of Music," Martin's Cinerama)
are playing only 10 times a week.
.
Woody Sherrill, Atlanta MGM branch
chief, was all smiles as he explained the
bold rubber stamping on all mail leaving
the Atlanta office. It reads: "Thanks! We
Won!! You Helped!!!" Atlanta came in
second in a 20-week sales campaign
Bob Tai-water, UA's Atlanta branch sales
manager, is out on his periodic Alabama
swing . . . Rosalie Peek, AIP cashier, is vacationing
in Panama City, Fla., while Linda
Adair, also an AlPer, chose the opposite
coast, preferring the Atlantic ocean breezes
in Daytona instead of the Gulf of Mexico
type . Farrar, UA trainee, is
basking under that tree in Brooklyn with
relatives for liis vacation.
Jimmy Hobbs, Allied Artists branch manager,
set up a special screening of "The
Umbrellas of Cherbourg," Friday (4) for
the press and radio and television disc
jockeys . screenings included
AIP's "Ski Party" and "Summer Holiday"
and UA's "The Knack," starring Rita
Tushingham, and "The Glory Guys" with
Tom Tryon and Hai-ve Presnell , , . Elvis
Presley's gold CadiUac made the 10-mile
journey successfully from Martin's Rialto
in downtown Atlanta to the Cobb Center
Theatre, where "Tickle Me" is showing.
United Artists' Bob Hope starrer, "I'll
Take Sweden," will open Wednesday (23)
for a first-run engagement at seven locations
Two multiple runs of more than passing
interest are 20th Century-Fox's subsequent
showing of "John Goldfarb, Please Come
i-un) in the
(normally subsequent
Metropolitan Atlanta area Home" at the Hilan Theatre and nine
. . . Sm-prise
boxoffice activities at Storey's Rhodes drive-ins, and United Screen Arts' "A
Theatre, now playing "Joy in the Morning,"
Swingin' Summer" at six (Belmont Hills,
East Point, Glen, Gordon, Madison and
is attributed to a large following of
Richard iDr. Kildarei Chamberlain via
Plaza I
and eiglit drive-ins
devotees of The Tube ... A "sneak," to
Goldstein, who contributed yeoman
service to the success of the world
which the press was not invited, was held
in Columbia's Filmrow screening room premiere of Allied Ai-tists' "Tickle Me,"
planed back to home base in New York with
the plaudits of Atlantans ringing in his
ears and the satisfaction of a job well done,
SOUND SCREEN RESURFACING
Harry has no peer as a raconteur and during
his visit to Atlanta added a number of
Mettllic High Gain Silver
Southern fried-type jokes and gags to his
repertoire.
Embassy's "Kimberley Jim" stars Jim
Reeves, Madeleine Usher and Clive Parnell.
1in Georgia—Rhodes Sound & Projection Service, Savannah—ADoms
3-8788
in North Carolina—Standard Theatre Supply, 215 E. Washington St.,
L ^^BOONTON, N. J.
Greensboro, N.C.—BRoadwoy 2-

. . . Sam
. . Vacationing
. . Max
. . . Carroll
—
. .
. .
Sept. 9 Opening Set
For Atlanta Theatre
ATLANTA—Bids have been opened by
Georgia Theatre Co. for completion of its
1,100-seat Greenbriar Theatre in the
Greenbriar Shopping Center in southwest
Atlanta. Vice-president and general manager
E. E. Whitaker annoimces that SeiJtember
9 has been set for completion date.
The new theatre is in the very center of
the shopping complex, which will boast
Atlanta's first air-conditioned mall. Wliitaker
said that the walls already are up and
the roof has been completed and that even
weather conditions cannot halt progress on
the center and theatre. Opening date for
the entire center has been set to coincide
with the theatre's opening.
A feature of the Greenbriar will be an
elaborate 400-seat smoking loge. Seats for
this area have been especially designed by
the Heywood-Wakefield Co., which this
year is celebrating the 25th anniversary of
its theatre "rocking chair."
Whitaker said that the circuit's two new
Atlanta de luxe theatres, the 700-seat
Lenox Square and the 1,000-seat Cobb
Center house also are equipped with "rocking
chairs." The 1,000-seat Plaza has been
reseated with that type of seats, too.
Scheduled for opening in July is the
1,000-seat Lanier in Brunswick's Lanier
Shopping Center and the Westgate in the
Westgate Shopping Center in Macon, both
owned by Georgia Theatres. The circuit
recently opened the Daniel 'Village Theatre
in Augusta.
CHARLOTTE
J^osaline Hutton received an engraved gold
watch in recognition of her 25 years
with Columbia Pictures. The watch was
presented by R. D. 'WUliamson at a luncheon
in Ivey's Tulip Terrace . Murrow
is the new booker at Paramomit replacing
Tommy Lambert who has been
transferred to the Paramount office in
Atlanta, Ga.
Shirley WUliamson, AIP. and husband Joe
celebrated a wedding anniversary June 15
Bishop, son of Joe Bishop, AIP,
is a member of Boy Scout Troop 120, and
has achieved the rank of Eagle . . . Budd,
son of Walter Pinson. AIP, is at home for
the summer from Carolma Military Academy
. from AIP are Betty
Poole, Shirley WUliamson and Susan Cook
. . . L. A. Ireland has returned to work after
a week's vacation.
WOMPI Myrtle Parker, Paramount, has
retm-ned to work after a vacation spent at
home
. . . L. A. Ireland and Walter Pinson
of AIP attended the fifth annual Affiliated
Theatres of Gastonia golf tournament
at Blowing Rock, N.C., June 7-9.
They played the resort courses at both
Blowing Rock and Boone, N.C. Co- winners
of the Dack Brinkley championship trophy
were Don Graham of Berlo Vending Co.,
Charlotte, and U. Grisette of Colonial Theatres,
salesman. The winner of the third-flight
trophy was Prank Lowi-y of Carolina Booking
Service, Charlotte.
Storey. Atlanta, to Open
6th De Luxe Airer Aug. 1
ATLANTA—Storey Theatres, Inc., has
set August 1 as target date for opening of
its sixth de luxe di-ive-in, the North 85,
900-auto capacity outdoorer located on
the Northeast Expressway between Shallowford
and Chamblee-Tucker Roads.
This new ozoner will join Pulton, Glenwood,
Gwimiett, Peachtree and Scott
Boulevard to bring Storey's open air locations
close to 6,000-auto capacity. The circuit
also owns and operates five conventional
theatres, including Rhodes, Decatur,
Emory, Hilan and Techwood, with an 850-
seat de luxer, to be called Storey's North
DeKalb, in a shopping center bearing that
name due to be unveiled July 29.
North 85 will incorporate all modern
improvements known to outdoor theatre
industry. Well known Atlanta architectural
firm. Pinch, Alexander, Barnes, Rothschild
and Paschal, experts in theatre design,
drew the plans for the new drive-in. Frederick
Storey is president of the circuit and
James Edwards is vice-president of
operations.
Menschell-UA Sites
Announcement Soon
From New Englond Edition
HARTPORD — The Bernie Menschell-
United Artists Theatre Circuit interests are
expected to announce locations of projected
theatres for Hartford and West Hartford
shortly.
Meanwhile, the Menschell-UA combine
has started construction on a $300,000 hardtop,
to seat 1,000 persons, in the rapidly
expanding, subm-ban Manchester Shopping
Parkade.
All three Menschell-UA theatres will be
operated as separate units, completely apart
from Menschell's corporate interest in the
Manchester and Pike Drive-In theatres.
JACKSONVILLE
Joel Stein, son of the late Lukie Stein,
founder of Stein Theatres, has received
his M.D. degree from the University
of Florida Medical School. He will have his
internship at a hospital in Gainesville,
where he and his wife, the fonner Jacqueline
Wurn of this city, reside. Dr. Stein
graduated from Emory University in Atlanta
in 1953 and dropped out of the
academic world for seven years. He was
general manager of Stein Theatres, which
has its home office in Jacksonville, in the
period of 1957-60. Dr. Stein's medical
specialty will be as a pediatric psychiatrist.
Wayne Tobey has taken over the Margate
Drive-In at Pompano Beach which was
formerly operated by Frank Woodsby .
David Smith has acquired the Port Theatres
at Port St. Joe, a former unit in the
Martin circuit . . . Bob Mullis is the new
operator of the High Springs Drive-In,
formerly operated by C. P. Cohen .
Henry Glover of Largo, president of Motion
Picture Exhibitors of Florida, and his
family were here to visit friends and to attend
a performance of "The Sound of
Music" at the Five Points Theatre . . . Here
from Brandon were Mai-vin D. Skinner and
John Sheppard jr., co-owners of the
Brandon Theatre, and Floyd Burdette,
manager of the theatre and its film buyer
Ogburn, Warner Bros, manager,
used a week of his vacation time to
move into a new home in suburban
Arlington.
The huge swamp area of Okefcnokee
which lies mostly in southeast Georgia and
partly in northeast Florida—is the setting
for a new motion picture being undertaken
as a Robert Patrick Production. Okefenokee,
which means "land of trembling
earth" in the Creek language, was also the
scene of the filming of "Swamp Water" in
1941 and "Lure of the Wilderness" in 1951.
The new picture, named "Swamp Country,"
(Continued on following page>
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BOXOFFICE :: June 28, 1965

. . Labor
. . The
.
. .
yi I A M I
Tom Jefferson, publicist, is handling "The
Hallelujah Trail," which will follow
another United Artists picture, "The
Greatest Story Ever Told," at the Sheridan.
He also handled the advance publicity
for that film . trouble threatened
to halt Seven Arts-Paramount filmmaking
at Bound Hill, Montego Bay, Jamaica, with
only a week's location shooting remaining
on the screen version of Arthui- Kopit's
comedy "Oh Dad, Poor Dad, Mama's Hung
you in the Closet and I'm Feelln' So Sad."
Jamaicans, who had been employed as
helpers to key technicians, held a "slowdown"
for more pay. But It boomeranged
when other workers pitched in to see that
the sets were properly cared for. Film
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
Taaxrettei ore made en all movies. Actual production
stills are cleverly combined with close-ups of
stars and action . . . title zooms and title animation
. . . with a teasing description of the pictures,
and selling points by a professional announcer.
Join the many other smart showmen who have
switched to rilmoclc's teaserettes as their regular
preview service.
FILMACK TRAILER
CO.
executives refused to haggle with Jamaican
union officials on the set.
E. N. Claughton jr., president of Claughton
Hotels and son of Lillian Claughton,
owner of the Claughton movie theatre
chain in south Florida, has been elected to
a three-year term as a director of the
Florida Hotel and Motel Ass'n . . . Producer-director
William Castle was in
Miami to promote his latest film, "I Saw
What You Did," which opened at the
Olympia, Gables, Shores, Suniland, Florida
in Hollywood and Coral Ridge in Fort
Lauderdale.
Herbert Paige, vice-president and general
manager of the Miami operation of American
Beverage Corp., one of the largest
bottlers of Pepsi-Cola, reported record
sales and earnings for the six-month period
ending April 30. The firm earned $418,000
or 37 cents a share, compared with income
of $175,000 or 15 cents a share in the same
period a year ago . . . Peter Lawford will
stay at the Harbom- Towers when he comes
here next month for the Miss Universe
pageant.
Former University of Miami student Dick
Shawn, who was a standout in Stanley
Kramer's "It's a Mad, Mad, Mad, Mad
World," has been cast for a lead role in
Blake Edwards' "What Did You Do in the
War, Dad?" The film goes into production
in August under the Mirisch banner, a
United Artists release . final program
of the Surf-Bal-Bay branch of the
Miami library's film series wiU be presented
this week. It combines the old and
the new. Admission is free.
John Jackson Is Manager
Of Century's New Paramus
From Eastern Edition
PARAMUS, N.J. — John Jackson has
been named manager of Century's new
Paramus Theatre. Jackson has been with
Century Theatres for over 26 years and a
manager with the chain for 16 years, including
Century's Roosevelt Field Theatre
before being assigned to the Paramus Theatre.
Located at the Garden State Plaza
shopping center, the Paramus Theatre will
open Wednesday (30).
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
n 2 years for $8 (SAVE $2) D
1 year for $5
PAYMENT ENaOSED
THEATRE
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STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM WEEKLY
125 VoR Inint IM., Kauas City, Mo. UI24
Duval County Wants
Film Effects Study
TALLAHASSEE, FLA.—The State Legislature
has received a resolution establishing
a committee to study possible harmful effects
of movies on Duval County (Jacksonville!
minors. The resolution was filed for
introduction by the Duval County legislative
delegation.
The committee, which will receive a
.$1,500 appropriation from the county, also
is authorized to study operations of other
establishments which cater to minor patrons
to determine any possible adverse effects.
The committee shall be composed of
a member of the Duval House delegation,
state attorney's office, judge of the juvenile
court or someone he may appoint and
three other persons to be appointed by the
above three.
Rep. Bill Basford, who sponsored the
bill with approval of a majority of the
Duval delegation, said the committee will
make a report and its findings and any
recommendations for corrective measures
prior to the 1967 legislative session.
Filming Site Growing
At Rio Vista, Tex.
From Southwest Edition
RIO VISTA, TEX. — A movie city is
springing up here which the promoters
believe may become a permanent movie
capital of the Southwest. Nearing completion
are 14 buildings, then- fronts modeled
after the frontier towns of the old West.
Wallace P. Clyce jr., Dallas builder and
real estate investor, is the president of
Filmtown Productions and the principal
financial supporter. The idea is the brainchild
of Bob Callahan, veteran of 20 years
in motion pictures production business and
who produced "Indian Paint" at the 408-
acre site.
JACKSONVILLE
(Continued from preceding page)
is based upon a story by David DaLie, a
former naturalist and herpetologist at Okefenokee
State Park, and Rex Allen, western
actor, has the starring role.
Jennifer Newcomer, a former staff member
of the San Marco Art Theatre, was
married June 18 at the Lakewood Methodist
Church to Hans Joachim Heinen.
formerly of Overhausen, Germany .
Mr. and Mrs. Edelberto Carrera, owners of
the Trail Theatre, Coral Gables, visited
friends on Filmrow.
Betty Healy of United Ai'tists, who is
chairman of the WOMPI Dimes Prom
Dames Committee, has a June 30 deadline
for collecting $5.20 from each WOMPI
member in line with their pledges to donate
ten cents each week throughout the year
to the Will Rogers Memorial Hospital and
O'Donnell Research Laboratories . . . Mary
Hart, local WOMPI registrations chaii'man
for members planning to attend the
WOMPI Knickerbocker Holiday convention
in New York City on September 17-19,
said that 17 members and two Co-WOMPIs
have already made their reservations.
BOXOFFICE :: June

—
—
Dallas 1st Nighters
Enjoy 'Khan' Debul
DALLAS—"Even the great Khan hini-
S2lf would have been pleased with the
festivities that marked the world premiere
of 'Gengliis Khan,' the Columbia production
based on a part of his life at the
Palace Thursday evening (17)." declared
the Dallas Morning News' John Neville
who was a pleased spectator at the premiere
activities.
His story in part, continues:
Although Mongol horsemen did not come
chai-ging down Elm street 'why add another
hazard to Dallas traffic?), the theatre
strip had an air of electric excitement.
Naturally, there were kleig lights to brighten
the sky. Then, a white fm- lyes, fur!)
carpet was rolled out, lest the visiting
celebrities bruise their feet on the harsh
sidewalk. Oriental music figured in the
in-front-of theatre activities, as did ten
gorgeous models tastefully draped in $1.-
000.000 worth of fui-s.
STAR, PRODUCER PRESENT
In attendance at the premiere were
Stephen Boyd, one of the film's stars;
Irving Allen, the producer, and a host of
civic, social and theatrical dignitaries.
At about 8:30 p.m., when everybody had
arrived, the premiere audience was greeted
by Cactus Pryor, the Austin TV personality.
Who has been described as President Johnson's
favorite emcee. Pryor introduced
Boyd and Allen along with Vera Bacall,
an aunt of motion picture actress Lauren
Bacall. Miss Bacall was responsible for
the furs, and the lovely girls who modeled
the collection.
The aura of glamor continued after
the showing of the picture, this time at
the posh Chaparrel Club, high above Dallas.
Les Pemmes du Monde held a champagne
supper in honor of Stephen Boyd
and Irving Allen.
The young ladies wearing the furs were
escorted by members of the Dallas Cowboys
professional football team, looking
for all the world like pros . . . big, agile
and articulate. If they perform as well
next fall as they did at the "Genghis
Khan" premiere no one will lay a hand
on the quarterback.
ONLY AIM: ENTERTAINMENT
The whole premiere was a success. The
audience, most of whom paid the full admission
price, enjoyed the story of the
Mongol who swept across Asia. The stars:
Omar Sharif. Stephen Boyd, James Mason,
Eli Wallach and the rest were not,
in the words of Stephen Boyd, trying to
teach a history lesson. They were trying
to entertain and they did.
But. whatever the picture tried to do,
the premiere was fun. Stephen Boyd was
articulate and accessible; the models,
draped in all those iui's. were attractive.
Miss Adams joined in the fun. The Dallas
premiere of "Genghis Khan" proved to be
a bright spot in a siunmer that has started
out to be hot, humid and unpleasant.
If Boyd. Allen and Miss Adams can pass
this w^ay let's soon again, lay out another
white fm- carpet and arrange for some
kleig lights. They're nice people and an
asset to the scene.
BOXOFFICE Jmie 28, 1965
Levine, Paramount Host
Dallas 'Harlow' Days
DALLAS—Joseph E. Levine, producer of
"Harlow" for Paramount release, arrived
here Sunday night (20), bringing with
him the first complete print of the film
and accompanied by Joseph Friedman,
head of advertising and publicity for Paramount
Pictm-es.
Guests from exhibition and distribution
ranks saw the film at a special screening
in the 'Wilshire Theatre Monday evening
(211 as guests of the Dallas visitors. The
picture opened its regular run at the Wilshire
and Rex Cinema Thursday (24).
Explaining why he was personally embarked
on a five-city tour to sell "Harlow"
through special screenings, interviews and
advertising forums, Levine told newsmen
he was engaging in what he i-egards as the
most important thing he can do
advertising.
"You can have the gi-eatest product in
the world, but what good is it if no one
knows about it." he was quoted by John
Neville of the Dallas Morning News.
He also explained that much of the
credit for "Harlow" should go to John
Michael Hayes who wrote the screenplay,
which Levine says is "loosely based" on
the Irving Shulman biography of the late
actress.
"Even before I was interested in 'Harlow'
as a film property, John had been gathering
material on Harlow. He was simply
interested in her and her life. He wrote
the screenplay in an amazingly short time
because of his own preliminary work. The
picture will stand or fall with his treatment,"
Levine said.
$350,000 Westwood
In Richardson Bow
RICHARDSON. TEX. — Interstate's
$350,000 Westwood Theatre was officially
opened at 8 p.m. Wednesday (16) w'th
an invitational screening of Columbia Pic-
"
tures' "Cat Ballou. a spoof of classic
western films. The following day the de
luxe theatre began its regular programs
with Walt Disney's famous animated "Cinderella."
marking the third visit of this
feature to the Dallas area.
Guests of the management were given
the full red carpet treatment with kleig
lights at the Wednesday showing of "Cat
Ballou." The red carpet and lights promotion
continued Thursday and through the
following Sunday.
On June 24, the Westwood opened a
double bill of "Fluffy" "Taggart," to
and
be followed July 1 by Jerry Lewis in "The
Family Jewels" and on July 8 by "The
Monkey's Uncle." a Disney picture.
The Westwood is one of the two new
theatres Interstate plans to open in the
Dallas area this year. The other is the
Belaire. also a $350,000 theatre, in the
Hm-st-Belaire Shopping Center.
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New Arlington Cinema
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ARLINGION. TEX. - Geniral Cinema
Corp. has announced plans for the construction
cf a 1,200-seat motion picture
theatre in the Park Plaza Shoppin^j Center.
Bernie Palmer, Texas manager for the
circuit, said work will start soon so the
new Cinema will be ready for a Christmas
opening.
General Cinema already has become a
bigtime operator in Texas as a result of
a heavy construction program in shopping
centers, including three recently
opene'^ dual indoor theatres in Houston
alont. The company also operated the
Cinema Big Town and expects to open
Cinema I and Cinema II at Northpark
in late July.
R. A. Noret and Partners
Buy Snydsr, Tex.. Airer
SNYDER, TEX.—R. A. "Skeet "
Noret
and partners have purchased the local
Canyon Drive-In from Phil Isley and Associates.
The Noret interests took over
the operation f^n Sunday dS). changing
the theatre'" name to Tiger and employing
Mr. and Mrs. Jay Thompson. Snyder residents
for the last three years, to be resident
managers.
Thompson has served both as an announcer
and sales director of radio station
KSNY In Snyder. He also has devoted
much time to community service, especially
as director of the Scurry County
Boys Club. He gained his first experience
in exhibition by working for Interstate
Theatres in Breckenridge as a boy. Later
he worked for Bran Garner at the old Trail
Drive-In in Breckenridge, an airer which
Noret owned for a while.
Noret and hi; partners plan to refurbish
the Tiger Drivt-In and remodel the concessions
stand into a modem food establishment.
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. . . Don
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DALLAS
pat Griffin of American International has
begun a leave of absence to await the
arrival of her baby expected in July. She
plans to return to work in August. Mary
Helen Cook, formerly of 20th Century-Fox.
will work in Pat's place during the smnmer
Grierson, AIP exchange manager,
is on a trip to San Antonio, Victoria and
the coast area . . . John Consentino, AIP
auditor, is in :
E. L. Walden, formerly of the Crest,
c:iiT RISING
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Join the many other smort showmen who have
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FILMACK TRAILER
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—
Seagoville, but now in retirement, is on another
vacation trip to California, Oregon
and Kansas City, Mo. While he is on vacation,
his son J. B., operator of the Crest,
is having the theatre painted and redecorated
and adding new furnishings in the
concessions area . O'Donnell, president
of General Films Distributing Corp..
has just returned from Hollywood after
talks on future products.
Ray Morris, 43, of Diving was critically
injured in a fall from a scaffold at a theatre
under construction at the Northpark
Shopping Center, Northwest highway and
North Central expressway. He was taken
to Parkland Hospital, where attendants reported
he had suffered fractures of an arm
and leg, as well as head and internal
injuries.
Lt. Gov. Preston Smith, the Texas ex-
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—
hibitor who has turned with such success
to state politics, was quoted by Keith Shelton,
Dallas political columnist, as saying he
will lain for governor if Gov. John Connally
decides to run for the U.S. Senate.
Smith also told the Times-Herald writer
that if the governor, on tire other hand,
decides to run for another term, he
I
run for re-election to his
present post. Smith was in Dallas briefly
to visit the Texas Press Ass'n convention.
Giant Texas Booking
For 'Family Jewels'
DALLAS—"The Family Jewels," Jeri-y
Lewis' 32nd starring picture, will open in a
giant multiple-saturation booking in the
Dallas-Fort Worth area starting Thursday,
July 1. The total number of theatres playing
"The Family Jewels" is 28 theatres and
drive-ins— 18 in and around Dallas and ten
in and around Fort Worth—the biggest
single multiple saturation ever presented
to the Dallas-Port Worth movie public by
Paramount Pictures.
Paramount will back up this multiple
booking with a complete advertising-exploitation
campaign. Bill Schaefer, SW advertising-exploitation
manager, said. It wiU
include a six-day newspaper display schedule
in both Dallas and Fort Worth papers,
plus a giant TV-radio campaign, exploitation
tieups and contests.
HOUSTON
Won Ryan's Express" opened an engagement
at the Delman Theatre June 22
under the sponsorship of the River Oaks
Lions Club. The club will turn over all
profits to the Texas Eye Bank . . . Walt
Disney's "Cinderella" had a multiple opening
in the city June 24 ... An early bird
bargain matinee for adults and students
has been instituted at the three Cinema
I and Cinema II's at Gulfgate, Meyerland
and Northline shopping centers. Prom
12:30 until 1 p.m. the special admission
price is 75 cents.
George Christian, movie editor of the
Houston Post, and Jeff Millar. amu.sement
writer for the Houston Chronicle, were
among the six Texas amusement editors
and writers guests of Paramount Pictures
in Jamaica on the actual sets where "Oh
Dad, Poor Dad, Mama's Hung You In the
Closet ajid I'm Feelin' So Sad" was being
filmed.
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Movie stars Andy Prine and Sharon
Hugueny were in for a vi.sit . . . The Astrodome
will soon become the world's largest
motion picture theatre when the projector
is installed on the fifth floor and the huge
screen installed. Movies will be shown
on those dates when there are no sporting
events or other entertainment presented.
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BOXOFFICE

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Don Grieraon Lo" Scott
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. . Jerry
OKLAHOMA CITY
There will be several changes on Filmrow
starting July 1. Twentieth Century-Fox
will move to 20 North Lee.
across the street from Video Independent
Theatres and two doors north of the building
Fox used many years before closing
its exchange here, then retui-ning to 704
West Sheridan, which it now is vacating.
M. H. "Hank" Yowell is in charge of
the local office, with Jack Whelihan as
booker and Darlene Berkenbile and Karen
Turner as secretaries. Carolyn Wilson,
who had been connected with Pox since
it reopened, is with Universal as a stenog-
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"Your Complete Equipment House"
rapher. replacing Opal Wellington, who
resigned.
Paramount, which opened an office here
May 3 with Fi-ank Carbone as branch
manager, will move to 704 West Sheridan,
where Fox vacated. H. K. "Buck" Buchanan
is head booker; John Kitts. part-time
booker and salesman: Jackie Grayson, contact
clerk: Jo Gootch, cashier, and Pat
Patterson, secretary . . . C. H. Weaver and
Jim O'Donnell each has a booking office
Where Are They? iThis week Warner
Bros.)—Byron Adams, manager, now manager
for United Artists, Jacksonville; J.
W. Loewe, manager and salesman, now
living in Dallas; Paul Myers, salesman,
retired, living in Oklahoma City: Jack
Craig, salesman, now building homes in
Oklahoma City; Charles "Funny" Hudgens,
salesman and booker, now manager
for WB in Salt Lake City; Logan Lewis,
salesman, now comiected with a greeting
card company.
the basement of the Aztec, where they
loosened some of the plaster at the baselines
of the cement floor.
The Highland Theatre, a suburban house
which has been closed for many years, is
making way for a modern freeway. Workmen
began demolishing the theatre this
week . Kusenberger, formerly projectionist
at the Iiiterstate's Broadway
Theatre, has switched over to a similaj
post at the Cinema Arts Woodlawn.
Herman SoIIock, manager of the Woodlawn
Theatre, operated by Cinema Arts
Theatres, is back at work fully recovered
in the building. They will soon move into
the building now occupied by Paramount.
from a recent illness which had him in a
local hospital for a time. Friends throughout
Don Garrell the industry wish him a continued
is the new owner of the speedy recovery.
Westen Theatre, taking over from George
Shanboui-. The house had been closed Along the parade route through downtown
about six weeks and was reopened Friday
San Antonio was a big, block-lettered
sign on the marquee of the Alameda saluting
18). This is Garrell's first ventui'e into
1
the motion picture theatre business. He
Lt. Col. Edward White, the Astronaut
had been a mail carrier for 30 years .
who was honored by the city of his birth
.
Visiting Filmrow were John L. Fagan, last Wednesday. The sign read "Compadre,
Bunavista Drive-In, Borger, Tex.; Clint Lt. Col. White." On the other side of the
Applewhite, Liberty, Carnegie; Mr. and marquee, visible only to those looking back,
Mrs. O. L. Zeek. Main. Stonewall; Leonard
was advertised a movie featuring Tony
White. Tech, Weatherford: John Curtis.
Thompson, Thompson and Choctaw, Atoka;
A summer movie jamboree is being presented
by the H.E.B. Food Stores with
Mr. and Mrs. Paul McCaskill, Trend. Maysville:
Frank Hem-y. Caddo Drive-In, Anadarko,
and Mr. and Mrs. George Jennings.
"Clarence, the Cross-Eyed Lion" at the
Laurel and "Cinderella" at the Josephine.
81 Drive-In, Comanche. From Dallas were
A coloring contest is being presented In
Tom Bridge, Paramount division manager,
conjunction with the showing of the two
and Harry Hollander, from the Jam Handy
films with $100 cash prizes and two bicycles
Organization in Detroit Mahaney,
who operates the Corral Drive-In
being given away. As part of the
Guymon, was
Is coloring contest entry blank, there a
at also a visitor.
children's half-price discount coupon to
see either one of the movies.
SAN ANTONIO
Tgnacio Torres, manager of the Alameda,
Spanish-language film house operated
by the Jack Kane Corp., has booked for
the first time in the city, a Mexico Cinema
Film Festival from June 28 through July
4. A new show will be shown each day,
opening with "Cucurrucucu Paloma" with
Lola Beltran: followed by "El Hombre De
Papel," with Ignacio Lopez Tarso; June 30,
"Yo el Mujeriego," with Antonio Aguilar,
and "Los Novios de Mis Hijas," July 1,
starring Amparo Rivelles. Emilio Fernandez
will be seen in "El Revolver Sangriento."
July 2; "Amor y Sexo," with
Maria Felix and Julio Aleman, July 3, and
the festival will conclude Sunday, July 4,
with "El Gallo de Oro" with Lucha Villa-
Narcisco, Busquets and Ignacio and Lopez
Tarso.
Beetles have invaded the city's lighted
areas and especially the theatres. Downtown
the beetles were discovered coming
from the sidewalk into the Aztec lobby and
damaging the carpeting at the base of the
walls. The beetles were also discovered in
New Orleans President
Names WOMPI Chairman
Frcm Southeost Edition
NEW ORLEANS—Mrs. Lillian Sherrick,
incoming president of Women of the Motion
Picture Industry Club of New Orleans,
announced the appointment of committee
chairmen to serve during the ensuing
WOMPI calendar year, starting July 1.
The chairmen are Mrs. Emily Landry,
MPA. humanitarian service; Mrs. Betty
Morton, United Theatres, finance; Mrs.
Gene Barnette, Delta Theatres, industry
service; Mrs. Lee Nickolaus. Don Kay Enterprises,
by-laws; Mrs. Anna Sinopoli,
Universal, Bulletin; Mrs. Kay Richard,
Masterpiece Pictures, Will Roger's Hospital
service; Audrey Hall, Paramount Gulf
Theatres, historian; Claire Rita Stone,
Maryland Casualty Company, social; Mrs.
Mildred Blri, Theatre Owners Service Co.,
fraternal; Agnes Garcia, Dart k Dart, yearbook;
Ethel Hoi ton (in retirement! and
Gladys Villars, Tulane University office
clerk, phone service, and Mrs. Marie C.
Berglund, MPA, publicity.
Tops in Quality and Service
Send your next order to us!
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125 HYDE ST SAN FRANCISCO, CALIF. 94102
SW-4
BOXOFFICE

. . Martin
—
—
—
. .
—
Menno, S.D., Roxy
Observes 50lh Year
MENNO, S.D.—Th.< Roxy Theatri' celebrated
a double anniversary here and
Merle Burns, thanking his patrons for
their loyal backing "in good times and
bad." showed his confidence in the community
with an announcement of plans
for improvements.
The Roxy celebrated its 50th anniversary
and Bm-ns observed his 25th anniversary
in the movie industry. 20 of them
at Menno.
" The people in this territory have seen
some good years and some bad. but the
faithful patrons are what have kept us
going." Burns said in an amriversary statement.
"We have shown some 90,000,000 feet
of film and played to more than 2,000,000
patrons. We have paid more taxes than
the original cost of the building.
"We'd also like to pay tribute to those
knights of the road, the film salesmen.
We'd like to mention the late Carl Reese
and Fred Fejfar. who along with others
have been a consistent help to us."
Burns said he would close the Roxy August
1 for a complete remodeling, repainting
and recarpeting job.
MILWJUJKEE
ud" Rose, local publicist, handling AIP's
B
forthcoming "Ski Party" promotion,
began his exploitation approach with a
luncheon at the Pfister Hotel. He made
certain that those present were well fortified
with ammunition. Among those attending
were Russ Mortenson and Howard
Clark, representing Standard Theatres:
Joe Strothers and Truman Schroeder. for
Marcus Theatres: Henry Kratz, Allied
Theatre Owners: Eddie Gavin. AIP: Tony
LaPorte. Avalon: Don Baier. Times and
Tosa: Milt Harman. May fair: Bob Klein,
Starlite: Bob Gross. Bluemound: Dave Beihoff.
Uptown: Don Dolinac. Paradise: Bob
Howard. 24 Outdoor, and Jimmie Jankowski.
Rialto. Racine. But what Bud didn't talk
about, was the critical condition of his
wife at St. Mary's Hospital. No visitors,
please.
Alfred Ijunt and Lynn Fontanne, stars of
stage and screen from this area, were
chosen to receive the annual governor's
award to be presented by the John Hustis
Guild. The award is for excellence in the
American theatre by persons associated
with Wisconsin. The date and place of
the presentation have not been set. John
Hustis, a pioneer Milwaukeean, opened a
theatre here in 1842. The Lunts make
their home at Genesee Depot, Wis.
.
Also in the limelight is Nancy Czar,
formerly of Wauwatosa, Wis., who entered
show business as an ice skater, later
.switching to films. She is in "Girl Happy"
and Columbia's forthcoming "Winter a-Go-
Go" W. Pflug, popular night
club and theatre organist, died here at the
age of 61. He played background music in
the '20s and '30s for sUent films at a number
of local theatres. He had been appearing
at Como's Supper Club.
Columbia's "A King's Story" is playing
huge audiences in London.
Jmie 28, 1965
McCutchen Addresses Film Council
Shown at the Milwaukee Better Ulnis Couniil annual luncheon-meeting,
left to right, are Mrs. Irvin J. Haus, ways and means committee chairman and a
vice-president of the Federation of Motion Picture Councils: Mrs. Leslie Dively,
corresponding secretary; Mrs. George Prentice, recording secretary; Richard
VVenzel, program chairman; William McCutchen, MPAA; Mrs. Raymond Pfeiffer,
president; Mrs. Oliver Martin, preview chairman; Mrs. Robert A. Hunholz,
vice-president, and Mrs. Gilbert C. Loeser, treasurer.
'Sound of Music' Up
100 Points in Omaha
OMAHA—"The Sound of Music" also
made the sweetest music at the boxoffice
in its tenth week here, topping the box
score with a 300 per cent mark to pace
a field that generally was good despite
numerous nontheatrical attractions in the
city.
(Average Is 100)
Admiral—Mister Moses (UA) '20
Cooper—My Foir Lady (WB), 30th wk 115
Dundee The Sound of Music (20th-Fox),
I 0th
Indian
wk
His—The Greatest Story Ever Told
300
(UA), 11th wk ]*0
Omaha Up From the Beach (Para) \^^
Orpheum
State—The Mon Fom Button Willow (USA),
2nd wk 80
High Minneapolis Gross
By 'Sound of Music'
MINNEAPOLIS—"The Sound of Music"
retained its boxoffice supremacy in Mill
City this week, nailing down a lead position
with a 150 count in a 13th week at
the Mann. A long-runner. "Mad World" at
the Cooper, and the only opening feature
of the week. "Mirage" at the Lyric,
posted
identical 130 marks.
Academy—My Fair Lady (WB), 33rd wk 120
Cooper— It's a Mod, Mod, Mad, Mod World
'""
(UA), 32nd
(Un
The Sound of Music (20th-Fox), 13th wk..
Orpheum— Dr. Ho (UA). From Russia With Love
(UA), reissues, 4th wk
St Louis Park Zorbo the Greek (IC),
1 1th wk
Sfote Girl Happy (MGM), 2nd wk
Uptown Taboos of the World (AIP). 2nd wk.
.
World The Amorous Adventures of Moll Flanders
(Para), 4th wk
Four Solid 300 Ratings
Among Milwaukee Theatres
MILWAUKEE—Two new films, "Taboos
of the World" and "Up From the Beach."
attained 300 ratings at the south and
north screens of the 41 -Twin Drive -In
respectively. However, both of these films
were booked for multiple openings in the
ar?a and much lower gross percentages in
other theatres leveled the "Taboos" gross
for the week at 180 and "Beach" at 170.
William H. Nichol, right. Wisconsin
correspondent for BOXOFFICE. receives
an award from Mrs. Raymond
Pfeiffer, Milwaukee Better Films Council
president. Looking on is William
McCutchen. community relations associate
for the Motion Picture Assn
of America.
"Girl Happy," "Mary Poppiiis," "The
Sound of Music" and "My Fair Lady"
built up 300 ratings at single theatre engagements.
Avalon Villa. Starlite, 24 Outdoors, 41-Twin
(south screen)— Toboos of fhe World (AIP);
teach Blanket Bingo (AIP), rerun 180
Brown-Port, Point—Mister Moses (UA), 2nd wk. ..50
Capitol Court— Mary Poppins (BV), 22nd wk 300
Cinema I—The Greatest Story Ever Told (UA),
9th wk '5''
Cinema II. Moyfoir -A High Wind in Jamaica
Downer-The Mognificent Cuckold (Cont'l)
Polacc, Southgate, 41 -Twin (north screen)—Up
From the Beach (Pora)
100
'^0
R,vers-de—Girl Hoppy (MGM) 300
Strond—The Sound of Music (20th-Fox),
12th wk f°0
Times—Circle of Love (Confl), 2nd wk ... ..125
Tower Malamoiido (Magno); Tales of Pons (SR),
Towne-My Fair' Lody' (WB),' 'isth wk 300
Warner— Dr. No (UA); From Russia With Love
(UA), reissues, 4th wk "^0"
Embassy's "Italiano Brava Gente" is the
dramatic story of the bitter conflict waged
on the Russian front during World War
II.
NC-1

. . Wilma
. . Vacationers
. . Iowa
. .
. . WOMPI's
. . The
. . . Byron
. . Ray
. . S.
DES MOINES
'£he Plantation Drive-In is to open the
weekend of July 4. a venture of Dick
Davis, Clay Rusk and R. L. Fridley .
With "Harlow" scheduled for the Paramount
Theatre July 30, Charles Caligiuri,
Paramount Pictures branch manager here,
was on this end of a conference call from
Joseph Levine in Dallas and Charles Boasberg,
sales manager from New York.
Central Statesman Larry Day is a fellow
way ahead of his time. Take the
weekly CST Chatter Sheet, for instance.
Editor Day dated it July 17 . . Arrow Theatre
.
Corp. has taken over operation of the
Ritz in Denison. Remodeling is planned.
C. Stuart Houston has purchased the
Palace Theatre at Alton from Carl Harriman
. Prace, inspectress at Universal
36 years, retired Friday (4). She
and her husband Cliff plan some summer
travels . . . Alferetta Raynor has retired
after serving 26 years as inspectress at
Universal . include Tish
Tantillo of Paramount. Alice Weaver of
UA vacationed in Florida.
Vern Shaeffer of Iowa Parcel Service is
recuperating at his home in Des Moines
following an eye operation . Parcel
Service is expanding its physical facilities
in preparation for extended service to western
Iowa which is to go into effect around
mid-July.
Allied of Iowa, Nebraska and South
Dakota met Monday (21) at the Varsity
Theatre here . installation of
officers was held Friday , and that
tovn saw its first big screen film in more
than a year. Jaycees purchased the theatre
from William Obrecht, owner for 40
years. Movies are planned Saturday and
Sunday evenings. Latest report was that
the Jaycees had raised $2,000 toward their
goal of $3,500 for the undertaking.
Pearl Robbins, Paramouni
Salesman 32 Years, Dies
DES MOINES—Services for Pearl W.
Robbins, 74, retired salesman for Paramount
Pictui-es, were held Saturday (19)
in St. Augustin's Catholic Church. He
died following a heart attack at his home
here. He started with Paramount in January
1925 and retired 32 years later. Survivors
include the widow Helen and a
sister.
New Drive In Signature
Frcm New England Edition
BERLIN, CONN.—Manager Brooks Le-
Witt of the Berlin Drive-In is using a new
daily newspaper ad signature cut containing
location and phone number.
Buy
HEYWOOD-WAKEFIELD CHAIRS
For More Comfortable Seating
See the New
Rocking Chair - Relax Recliner and Conventional Chairs
DES
All With Coil Spring Construction
PARAMOUNT THEATRE
BROOKLYN THEATRE
STRAND THEATRE
REGENT THEATRE
CAPRI THEATRE
VARSITY THEATRE
MAPLE THEATRE
KING THEATRE
CAPRI THEATRE
CARROLL THEATRE
For More Comfort
Recent Insfallations
See
DES MOINES, IOWA
BROOKLYN, IOWA
HASTINGS, NEBRASKA
CEDAR FALLS, IOWA
DES MOINES, IOWA
DES MOINES, IOWA
MAPLETON, IOWA
IDA GROVE, IOWA
LAKE CITY, IOWA
CARROLL, IOWA
MOINES THEATRE SUPPLY CO.
1121 High St. PH 243-6520 Des Moines, la.
A, n. BLANK
Snil'SON COLLEGE HONOR—A. H.
Blank, board chjirman of Tri-State
Theatre Corp., Des Moines, has been
awarded a doctor of humanities degree
from Simpson College, Indianola. Iowa,
in recognition of his philanthropies.
These include the Raymond Blank Memorial
Hospital for Children in Des
Moines, a part of Iowa Methodist Hospital,
a Methodist institution as is
Simpson College.
OMAHA
gill Zedicher and his wife of Osceola have
the gratitude of townsfolk for the excellent
float they produced. The Osceola
exhibitor constructed an entry for the Old
Times Days celebration in their town. It
was entered in the Nebraskaland Days
celebration in Lincoln and received special
recognition. The float is a miniatm-e
covered wagon . J. Backer, exhibitor
at Harlan, and his wife have gone to the
Minnesota lakes on a vacation . . . Richard
Max, who has the Max Theatre at
Sibley, Iowa, has just retui-ned from Minneapolis,
where he puixhased a new trolling
boat.
Mr. and Mrs. William Bradley of Neligh
operate the New Moon Theatre there and
Mrs. Bradley now has a pilot's license. She
and her husband were flying over Omaha
and received a nerveshaking experience
when it appeared for a few moments that
a jet plane was going to run into them
Hopkins, exliibitor at Glenwood,
Iowa, made a business trip to Chicago
last week.
.
Warren Hall of the Rodeo Theatre at
Burwell is again putting in many extra
hours helping with preparations for the
big Bui-w-ell Rodeo, one of the largest in
this area Mellendberndt of the
Rapids Theatre at Rock Rapids. Iowa,
has been happy with his luck in several
trips to the dog races in North Sioux
(Continued on page NC-4»
Lm artoe silicon tubi
15 AMPERE 5.... .,,.,..
CZerOQ. CASH DISCOUNT ^ I y.K
BOXOFFICE June 28, 1965

?»..T-WIONDO S .hem all I
INTERNATIONAL presents m
AMERICAN iNTERNAUun^u...^..-
^^ ^^
T]flS008
--^
VINCENT PRICE
ROMO r.rTTr^ELLiNi-::
Jlm£nlcajz.^^^^ntennatLonaL
MILWAUKEE
Ed Gavin
212 West Wisconsin Ave.
Milwaukee 3, Wisconsin
BRoadway 3-6285
OMAHA
Meyer L. Stern
1508 Davenport Street
Omaha, Nebraska
342-1161
MINNEAPOLIS
1000 Currie Ave., North
Room 3. Suite B
Minneopolis 3, Minnesota
Branch
Phone: 333-8293
Manager: Hy Chapman

. . Sidney
. . The
. . Two
MINNEAPOLIS
n documentary first was scored by the
Midtown Theatre hi St. Paul when it
"first-run" the JFK film, "Foui- Days in
November." The film was tui-ned down by
the downtown houses for lack of scheduling
room and because documentaries have
not done well lately in the high-overhead
first-ran theatres, so the field was left
wide open for the Midtown to scoop with
the movie. The first day's showing was
a benefit for the Ramsey DFL Party and
the St. Paul Dispatch's Bill Diehl gave
the evening a fine send-off with an enthusiastic
full-column spread in the day's
paper.
Northwest Sound Service has landed the
contract to install the sound system for
the new Minneapolis Auditorium project.
Work began last week and is expected to
continue until completion of the auditorium
in October. Northwest's Kermlt Eisinger,
by the way, is off to Europe for a
months' vacation and sent back greetings
from Amsterdam, a first stop on his itinerary.
TOP LIGHT OUTPUT
FOR ALL INDOOR THEATRES
with screens up to 65 feet
AND ALL DRIUE-INS
~~
FUTURA
Projection
Arc Lamp
efficiently utilizes standard 20-ineh
carbons to insure the most light per
carbon dollar for 3Smm and 70mm
projection.
Call or write
your nearby
foot shopping center on the 20-acre site
adjacent to the Terrace. The theatre will
not lose any of its spacious parking facilities.
Work begins in earnest in six weeks.
The Ritz Theatre in Geddes, S.D., owned
and operated by the town's Commercial
Club, is installing new widescreen facilities,
according to a report from Harold Haeger,
president of the theatre operation. First
showing in the new medium is set for
this week.
Distributor Dave Friedman was in town
in the role of adviser and salesman, helping
the Ben Berger organization prepare
to revamp the downtown Astor's policy of
reissuing double features to one featuring
adult material on the sensational side.
Filmrow recalls Friedman as a mere youth
some years back, beating the druins for
Paramount, and somewhat later as a toui'-
ing lecturer-exhibitor with a bagful of
sex education movies. Remembering his
tour of Mill City as "Roger T. Miles," authority
on sex, Friedman sighed. "I left
Mimieapolis after that first week with
Charles Steuerwaid
$10,000.
is remodeling
Before that I
and
was never really
enlarging
sure there
his State Theatre
was $10,000 in
in Hm-on,
the whole world."
S.
Defending
D.
his
. Volk's Terrace,
type of
luxui-y neighborhood
house
adult film, Friedman
added,
in north
"The major
Minneapolis,
companies have seen
will
have a new neighbor itself when
what kind of business we're
Montgomery
sex Ward completes
doing with
and shock, and now they're
its 200,000 square
using sex reserve one channel for educational programs,
to provide service free to all schools
and shock in films that are shown where
children are allowed ... No theatre that and colleges in the city and to the city
shows imy films) will admit children." for piu-poses of monitoring the operation.
Free Parking Policy
OMAHA
From New England Edition
SPRINGFIELD—Charles Gaudino has a
I
Continued from page NC-2)
.
.
City Dakota Theatre at Yankton,
S.D., part of the Commonwealth circuit,
has reopened with many improvements,
including a new boxoffice, restrooms
and new carpeting Hartington
exhibitors were busy at the same nontheatre
business activity last week. Al
Leise has the Lyric Theatre and Edgar
Becker has the Hi-Vu Drive-In. Both have
farm interests and both were busy putting
up hay.
Exhibitors who visited the Row included
Nebraskans Sid Metcalf, Nebraska City:
Harry Hummel, Scribner; Harman Grunke,
O'Neill and 'Valentine; Mrs. Leona Schuler,
Humboldt: Mr. and Mrs. Bill Zedicher.'
Osceola; lowans Al Haals and S. J.
Backer, Harlan: Jim Travis, Milford;
Vern Brown, Missouri Valley, and South
Dakotan Eskel Lund, 'Viborg.
Toledo CATV Pact Goes
To Buckeye Cablevision
From Mideast Edition
TOLEDO, OHIO—The city council has
approved a permit for Buckeye Cablevision,
Inc., to operate a CATV system in
Toledo, following four public hearings held
over a two-month period. The company
is jointly owned by the Toledo Blade Co.
and Cox Broadcasting Co. The other firm
seeking the permit was Woodruff, Inc., a
subsidiary of Edward Lamb Enterprises.
The permit runs for 20 years, with a
provision for the service to be started
within two years. The grant sets up a
charge of $15 for connecting a set to the
system and $5 for each additional set in
a home up to a maximum of three sets.
A monthly service charge of $5 is to be
made for the first set and $1 for each
additional set up to a maximum of three.
The city will receive 3 per cent of the
monthly gross proceeds, exclusive of the
connection or installation charge.
Restrictions include: changing the programs
of local TV stations or duplicating
these local programs with those of out-oftown
stations; originating any programs
except weather, tiine, public service announcements
and background music, except
with prior approval of city council;
engaging in paid TV, or the sale, lease, installation
or repair of TV sets or antennas.
The corporation will also be required to
new free parking policy In effect for Poll
Theatre patrons.
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
N.T.S. branch . . .
KANSAS CITY 8, MO.
223 W. 18th Street
MILWAUKEE 3. WIS..
1027 N. 8lh Street
MINNEAPOLIS 3, MINN.
^
56 Glenwood Avenue
National
-ift^ THEATRE SUPPLY COMPANY
Services were held last week for Phil
Lannon, an exhibitor at West Point for
more than 25 years and formerly in the
movie business at Clarinda, Bedford and
other points in Iowa. Lannon had gone
to the hospital for siu-gery. He was the
owner of the Rivoli and the drive-in at
West Point, one of the leading cattlefeeding
points in the country. Survivors
include his wife, a son and daughter
Rudy Dibbert reopened the Osmond Theatre
at Osmond to help the town celebrate
its 75th anniversary. There are indications
that the merchants will join in
a mo\e to keep the Osmond open.
FILMACK TRAILER
CO.
NC-4 BOXOFFICE :: June 28, 1965

—
—
—
—
— — —
—
1
'Sound of Music' 225
At Detroit Madison
DETROIT — Familiar titles continued
far in the lead among Detroit first runs.
"The Sound of Music" was still well on
top in its 12th week at the Madison, while
the eighth week of "The Ti-ain" at the
Mercury followed. Third place was easily
earned by the reissues of two James Bond
features at the Palms.
(Average Is 100)
Adams—Mirogc (Univ) 90
Comelot Zorbo the Greek (IC), I 1 fh wk 130
Fox—White Slave Girls (AA); Riot in Cell Block
11 (AA) 105
Grjnd Circus, Norwest, Punch & Judy A High
Wind in Jamaica (20th-Fox), 2nd wk 105
Mad. son The Sound of Music (20th-Fox),
12fh wk 225
Ramon'o Up Froni the Beoch (20th-Fox);
Swingers' Paradise (AlP) 115
Mercury—The Train (UA), 8th wk 200
Pol s Dr. No (UA); From Russia With Love
(UA), reissues, 2nd wk 1 85
Trans-Lux Krim A Stranger Knocks (Trans-Lux),
4th wk 75
Wyandotte, Redfcrd, Gratiot, Grand River, Bel
Air, Michigan Dnve-ln The Amorous Adventures
ot Moll Flanders (Paro) 100
Better Theatre Business
Throughout Cincinnati
CINCINNATI — Over-all attendance at
first-run theatres increased decidedly and
almost doubled the attendance records for
the like week of the past two years. Attendance
picked up for holdovers "How
to Murder Your Wife," Times; "Sound of
Music," International 70. and for "My
Fair Lady," Valley, which bowed out after
a very successful 33-week run. Newcomers
"Yellow Rolls-Royce," Grand, and "I'll
Take Sweden," Hyde Park and Twin Drivein,
were very well received.
Albee Genghis Khan (Col) I 50
Capitol The Greatest Story tver Told (UA),
15th wk 125
Esquire Block Orpheus (Lopert), reissue 130
Grand The Yellow Rolls-Royce (MGM) 200
Guild Banana Peel (P-C), 2nd wk 100
Hyde Pork— I'll Take Sweden (UA) 150
International 70—The Sound of Music (20th-
Fox), 12th wk 275
Keith— Cinderello (BV), reissue 150
Times How to Murder Your Wife (UA), 14fh wk. . .325
Twin Dnve-ln— (Reading) Zebra in the Kitchen
(MGM) 115
Twin Dnve-ln— (Norwood) I'll Toke Sweden (UA) . .200
Valley My Fair Lady (WB), 33rd wk 200
Allen Clarence, the Cross-Eyed Lion (MGM) 60
Colony— My Foir Lody (WB), 32nd wk 225
Continental, Westwood Nobody Waved Goodbye
(Cinema V) 145
Hippodrome, Detroit, Maylond Cinderella (BV),
reissue 300
Ohio—The Sound of Music (20th-Fox), 13th wk. . .275
Palace Circle of Love (Confl), 2nd wk 80
Richmond McHole's Navy Joins the Air Force
(Univ) 100
Severance From Russia With Love (UA); Dr, No
(UA), reissue 125
State From the Terroce (20th-Fox \ ; The Hustler
(20th-Fox), reissues 1 00
The college student whose title Is selected
for the film version of Sir Winston
Churchill's book, "My Early Life: A Roving
Commission," will receive roimd trip transportation
to Europe for two.
Business Women's Club
Begins Drive for Theatre
CENTRAL CITY, KY.—The local
Business
and Piofessional Women's Club has
started a drive to raise $100,000 to build
a motion picture theatre here. Hester
Soder, chairman of the community development
committee, spoke at a meeting
held in the police courtroom in promotion
of the project.
Several businessmen said the city definitely
needs a theatre. There has not been
one here since the $500,000 fire which
destroyed the State in February 1964.
When the subscription is raised, plans
are to build the house in the business section
of town. It will have a seating capacity
of 500. Stocks are being .sold at $10
a share.
Kilgore Amusement
Acquires Cincy Pair
CINCINNATI — The Esquire and Hyde
Park theatres, formerly operated by the
Cincinnati Theatres, became the properties
of the Kilgore Amusement Co., operator of
the Guild, June 16.
The Esquire and the Guild will be operated
as art theatres while the Hyde
Park will have a more or less family-type
policy.
As part of the SE)ecialized programing
for the two art houses, a new movie series
began Sunday (20i at the Esquire only,
and will continue each Sunday thi-oughout
the year as a bonus, playing with whatever
featui-e picture is ciUTent and at no extra
admission price.
On Mondays the bonus film moves over
to the Guild as an extra for that day only.
The bonus films are to be picked from
a list of foreign and domestic films of note
and are to be programed in a series of six.
They will be related by authorship, directorship,
content or style. The first bonus
series at the Esquire includes Ingmar Bergman's
"The Devil's Eye," "The Virgin
Spring," "Smiles of a Summer Night,"
"Wild Strawberries." "A Lesson in Love"
and "The Seventh Seal."
The second series will be an assortment
Cleveland Trio Grosses
300 With 'Cinderella'
of Sunday-Monday specials in which different
directors deal with similar themes.
CLEVELAND—The percentages for the
The range of the selective films is wide
past week have been hopping around with
and should be of interest to the art-film
the alacrity of the traditional springtime
patron.
rabbit. That
The over-all concept of the programing
at the Esquire will be selective and
is, some hops soared; some
didn't get off the ground. "Cinderella"
apace with the times.
opened at the Hippodrome, Detroit and
The public response to the new concept
Mayland for a combined gross percentage
in programing should be gratifying since
of 300, although the downtown Hippodrome
grossed only a slim 70 with the
Disney film.
it becomes a segment in the revival of interest
in the lively arts, created by the new
showmanship in the area which is beginning
to command the attention of patrons
of the arts.
Theatreman's Wife Dies
PORT WAYNE, IND.—Amanda Heliotes,
87, wife of James Heliotes, owner and operator
of the Rialto Theatre here, died
Monday il4i in Lutheran Hospital. A
native of Greece, she moved to Chicago
in 1902 and to Fort Wayne in 1912. Besides
the husband, siu-vivors include two
sons.
Embassy has acquired U.S. and Canadian
distribution rights to "Fixed Ideas."
Mount Pleasant Airer
Has Free Opening
MOUNT PLEASANT, MICH.—The new
Pleasant Drive-In here was opened by circuit
operator Russell Chipman with a goodwill
gesture that will long be remembered
in this community. Admission was free on
opening night—a policy that Chipman has
practiced for several years on opening
night of the season in his other airers. Also,
free popcorn and soft drinks were available
to patrons.
The result was an active attendance that
pressed heads of Dcmbek Cinema Service,
film buyers for Chipman, into helping out.
John Dembek worked busily at the cash
register and Evelyn Dembek filled popcorn
boxes.
Chipman also operates drive-ins at
Greenville and Ionia, as well as the Csillier
Theatre at Belding.
The Pleasant has an all-metal. 89-footwide
screen. The concession stand is serviced
through a double-customer line which
joins at the central exit point.
Whitehall Grants First
Central Ohio CATV System
COLUMBUS—Whitehall, eastern suburb
of Columbus with 26,500 population, is the
first central Ohio community to grant a
community antenna television franchise.
The city council approved an ordinance to
grant a CATV franchise to Multi-Channel
Cable Co. of Portsmouth, Ohio.
Cable service will be in operation by
Christmas, promised Paul J. Setters, representative
of Multi-Channel. At least eight
channels, including a music and public
service channel, are guaranteed under
terms of the 20-year conti-act. It is hoped
eventually there will be 12-channeI service.
Ken Pi-ickett, executive secretary of the
Independent Theatre Owners of Ohio, protested
enactment of the ordinance. Prickett
objected to the 20-year period, to what he
called the low guarantee, lack of provision
which would prevent a hookup with cable
service in other towns, lack of prohibition
against above-ground "unsightly" cables
and poles and ignoring of clarification of
the Federal Communications Commission
role in regulation of CATV. He said the
ordinance violates the fir.st FCC order that
all stations cannot be duplicated on CATV
during prime viewing hours. Prickett said
it is impossible to relay eight stations without
duplication.
Service will cost Whitehall users $5 a
month plus $10 installation fee. Multi-
Channel will pay $2 per installation a year
to the city. Revenue potential to Whitehall
is estimated at $14,200 per year.
The City council of Jackson, Ohio, took
under advisement ordinances pre.sented by
Jackson Cable Co. and Tower Antenna,
Inc., of Coshocton, Ohio, for CATV licenses.
let
COLDLITE PX'
ARTOE CARBON CO
HO HUT ntAKAOt
I^RHoHs
«., :.. tow siucm euss
BOXOFFICE June 28, 1965 ME-

. . John
. . Bob
. . Richard
DETROIT
\X7'estem Michigan news—Clive Waxman
of Independent Exhibitors Theatre
Service is talcing over film buying for the
Sparta Theatre at Sparta, which owner
David Kalmbach formerly handled directly
. . . Bill Thomas, a newcomer, has taken
over and reopened the Coliseum at Edmore,
formerly operated by Lillie Gonzalez . . .
Howard Sharpley has closed the Civic at
Jonesville, formerly operated in association
with L. Craig Dudley . C. Ghent
has reopened the Pine-Air Drive-In at
Baldwin, formerly operated by James Neal
and Dorr M. Brown, with Glenn Wallace
continuing as film buyer.
Nick Kuris, Muskegon circuit operator,
has returned home after emergency surgei-y
in Hacklpy Hospital . Straub of
the Oasis Drive-In at Spring Lake, was
discharged from Blodgett Hospital at
Grand Rapids after a mild case of spinal
Henry Thurman, former
meningitis . . .
owner of the Oak Drive-In at Idlewild,
which remains closed this season, has died.
Floyd BI0.3S is completing refurbishing of
the old Uptown Theatre, in Grand Rapids,
and reopening it as the Capri Theatre, with
Clive Waxman as the film buyer. The theatre,
formerly operated by Prank A.
Kleaver, was closed for dismantling about
INDIANAPOLIS 4, IND.
408 N. Illinois Street
National
TMEATBE SUPPI.V COMPANV
four years ago . . . E. J. "Bob" Pennell,
owner of the major theatres In Bronson,
Dowagiac and Sturgis, has been elected a
director of the Peoples State Bank of
Bronson. Chairman of the board of the
First Methodist Church of Bronson, Pennell's
past activities include president of
Bronson Rotary, and of the Branch County
Shrine Club and high priest of the chapter.
A series of seven one-inch ads were run
in newspapers announcing, "Zorba is coming
to Detroit." The ads ran in advance of
the June 23 opening at the Studio and
Studio-8 theatres. The picture had played
a dozen weeks fiist run at the Camelot
... A twin theatre is planned for a new
shopping center at Grand Rapids . . . Walter
Bullock, who sold his Walter's Film
Service to Ray Kendall, operating as Dart
Delivery Service, is enjoying "just loafing"
in his retirement.
William Marcus, assistant producer at
Northland Playhouse nine years, is switching
to motion pictures as manager of the
Terrace Theatre in Livonia, operated by
the Suburban-Detroit Theatre Corp., part
of the Sloan circuit. He was business manager
of the San Juan Drama Festival three
years. Previous manager of the Terrace
was William Tanner jr.
Chan-es from exchanges—Bill Clark has
taken over film buying for the fom- local
houses bought by Paul Broder from the
Nederlander family. .
Vogelheim
is reopening the famed Chief Theatre
at Mackinaw City. . . . Ai-t Robinson is increasing
the capacity of the Ypsi-Ann
Drive-In at Ann Arbor by one-third, up to
1,000. . . . Harold Nusbaum is taking over
direct booking of his Dixie Drive-In at
Monroe.
Paul Broder Returns
To Detroit Exhibition
DETROIT—Paul Broder, who operated
the fonner Broder ciixuit here in partnership
with a brother, has retm-ned to active
exhibition after an absence of 14 years.
He has purchased the motion picture interests
of the Nederlander family, the
Kiamer, Riviera and Great Lakes in Detroit
and the Carmen in Dearborn.
Broder, who formerly headed Realart
Productions, has been active in investments,
finance and building operations in
Detroit since leaving exhibition. His son
Jeffrey will be general manager of the new
Broder circuit.
Broder said he disposed of his former
circuit, which at one time operated 14
theatres here, with the advent of television
as a thieat to the film business in 1953.
»

oof^MoSSoj
them ajin
AMERICAN WERICAN ,NTERNAT10NALP..S,.«J"
INTERNA. iu„«.v..~
^^J^
TABOOS
.VINCENT PRICE
ei
"""Z^eotoo
ROMO^maTcellin.
JimanlcarL, MtJ^^
DETROIT
Jack
Zide
1026 Fox Building
Detroit 1, Michigan
woodward 2-7777
CLEVELAND
Bill
Kohagen
2108 Payne Avenue
Cleveland 14, Ohio
MAin 1-9376
CINCINNATI
Horoid
1634 Central Parkwoy
Cincinnati 10, Ohio
621-6443

. . Another
. . Joe
. . Mr.
CLEVELAND
The theatre situation at Akron, south of
Greater Cleveland, could be described
as "restless." No record Is available immediately
of the number of theatres that have
come and gone. The latest film theatre to
close is the Loew's, opened in 1928 as an
elegant and elaborate showplace. Now its
marquee has been changed to the Civic
Theatre, a Junior Chamber of Commerce
project. The "Loew's," however, was sold
montlis ago to a former employe, who leased
it to the Modern Theatre Group. The last
attraction was "Goldfinger," which ran for
15 straight weeks under manager Mark
Essick . Akron theatre, the 38-
year-old Palace, is still going strong. Manager
Ernie Austgen ran the Loew's for some
time and has been at the Palace 17 years.
Art Shreffler of the Castemba Theatre in
Shelby, Ohio, writes that he is observing his
35th year at the theatre. His father Hal
Shi-effler, who died nine years ago, had been
in the theatre business there since 1910.
Shreffler says he and his wife celebrated
their 30th wedding anniversai-y, and their
son Larry graduated from high school June
8 and plans to enter Miami University at
Oxford. Ohio, in September.
Sam Schultz of Selected Theatres attended
a tlii-ee-day meeting at the Will
Rogers Hospital. He was named exhibitor
chairman for Ohio. He brought the word
that Mary Lou Weaver, recently with Buena
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
10Z6 rex BulMlna 2101 Pay** A«*.
SOUND SCREEN RESURFACING
Metallic High Gain Slim
PrarleuenI
White
WOOD THEATRE SERVICE
P.O. Box 54 Ph. 397-297« Mount Vwiwn,
. Mrs,
.
Vista and formerly with Warner Bros., is retm-ning
to Cleveland. She has been recuperating
Ted
at the hospital
Vermes reports she has a
. .
new grandson
David Alan Vermes and Mrs. Al
Vermes and two daughters have returned
from the World's Pair. The Vennes' Theatres,
Yorktown and Mercuiy, have been
doing fine with "Zorba the Greek."
The Cleveland Variety Club will holds its
annual golf outing July 19 at the Lake
Forest Country Club at Hudson, Ohio. A
continental breakfast, golfing, lunching,
swimming and a dinner will make up the
program. The club will sponsor a "Lord Jim"
benefit showing July 27 at the Hippodrome
Theatre . Binder of the Skyway
Drive-In at Gibsonbuig had a narrow escape
in his P-51 when the carburetor malfunctioned
as he was coming in at Fremont,
Ohio.
Father's Day was given proper observance
at the George Bailey home in Mayfield
Heights. Their son Father George Bailey
of St. Vincent's Church in Akron was home
for the day. as was daughter Barbara Ann,
a student at a Dayton nursing school. She
will be graduated July 27 . . . Three new
employes on Filmrow are Harry Peterson,
20th Centui-y-Fox film salesman; Douglas
Coons, new booker at Universal, are David
Ramsdell, new 20th-Fox booker . . . Helen
Bell of Co-Operative Theatres was entry
clerk when the Western Reserve Delphinium
Society held its annual show here Saturday
and Sunday (19 and 20i. . . . William Gibbons,
62, a projectionist 50 years, died in Mt.
Sinai Hospital. Survivors Include the widow,
two sons, a daughter, three sisters and 10
gi-andchlldren.
Canadian Film Attendance
And Grosses Are Growing
From Canadian Edition
WINNIPEG—After ten years of theatre
closings, declining business and general
cautiousness, the local theatre industry
has an air of bullishness about it. Today,
only 21 theatres operate here, half the
number that were functioning when television
first arrived in 1954, But these few
houses in this city of 500.000, are now
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
n 2 years for $8 (SAVE $2) Q 1 year for 55
D PAYMENT ENCLOSED
THEATRE
Q SEND INVOICE
These rates for U.S., Conoda, Pon-Anrarico wily. OHmt countrias: $10 o ycor.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE — THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Konot Oty, Mo. 64124
.
operating on a profitable basis (except for
a couple of neighborhood houses) and
things are looking up.
The downtown houses are showing increasing
returns, and a locally based chain,
Odeon-Morton Theatres, Ltd., has acquired
three houses and built a drive-in in the
last two years and is planning to open
a new downtown hardtop next summer.
Odeon-Morton president Paul G. Morton
indicates an optimistic attitude toward
the future. His six-theatre chain. In
local partnership with Rank's Canadian
subsidiary, shows a substantial gain over
a year ago, and one neighborhood firstrun
hardtop has grosses and attendance
up more than 100 per cent over the same
period last year.
Morton's feeling is the industry must
depend on population growth and improved
product from the filnmrakers. The *
distributors have of late been aware of the
importance of quality, and have, accordingly,
made available ever-improved films
which in turn have a greater drawing
power.
Dave Karr, Western Theatres. Ltd.,
local manager, also indicates that business
is up in the downtown houses, but that
neighborhood grosses ai'e still weak. Karr
felt a good picture would always attract
business, no matter the nature of the
competition. In addition, his chain still
feels television is providing considerable
competition, though the initial effects have
worn off.
The western division office of Famous
Players Canadian Corp., largest Canadian
chain and Paramount Pictures subsidiary,
is playing an instrumental part in realizing
the optimistic attitude of the industry
generally.
Under division manager John Ferguson,
the chain has added five houses within
five months. It acquired the Sahara In
Edmonton, the Sunset Drive-In in Calgary
and the Golden West Drlve-In in
Edmonton, is building the Chinook In
Calgary, and is planning a hardtop in Red
Deer. Alberta.
In addition, the 1,400-seat Capitol here
has undergone a $250,000 renovation and
two or three other major remodeling jobs
are planned for the 40-odd houses under
the authority of the western division
offices.
Division manager Ferguson is optimistic.
He feels it is now evident that an imqualified
upturn has occurred for the industry.
Business was up last year over 1963.
and interim returns for 1965 show a further
Increase.
A movie-attendance boom is unfolding
here and throughout western Canada. The
beginnings can be traced back about a
year. Now the question is. just how much
of a boom it will be. In any event, the
operating efficiencies effected during the
drought years should aid in achieving even
greater returns.
New Administrative Aide
For Pacific Drive-ins
Edil
LOS ANGELES—Roger Bower Is new
administrative aide for Pacific Drive-In
Theatres Corp.. announces Robert W. Sellg,
executive assistant to the president.
Bower formerly was with the Rank Organization,
MGM and Southern California
Theatre Owners Ass'n in the fields of advertising,
publicity and public relations.
ME-4
BOXOFFICE :: June 28, 1965

NO BOXOFFICE SLUMP
with
^THE DIRTY GIRLS'
ki
Presidio Tlieatre, San Francisco
$46,000
EVERY PREVIOUS
First three weeks
AHENDANCE RECORD SHAHERED!!!
Now in its
fourth week!
•
Rialto Theatre, New York City
$44,500
First three weeks
Now in its fourth week!
THE DIRTY GIRLS" Are Cleaning Up!!!
CONTACT: AUDUBON FILMS
871 Seventh Avenue
New York 19, N. Y.
JUdson 6-4913
BOXOFFICE :; June 28, 1965
ME-5

. . . Mike
. . Meredith
. . June
. . "My
CINCINNATI
Harold Hoffert, office manager and
booker for Allied Artists Pictures exchange
here, has been transferred to the
Cleveland exchange as branch manager.
On Pilmrow for many years and associated
with AA since 1956. Hoffert has many
friends among the exhibitors in the Tii-
State area who congratulate him on his
new position. Jack Kirschbaum, formerly
Universal booker, succeeded Hoffert at
Allied Artists as booker-salesman.
Filmrow welcomes newcomers E. A. Ashkins,
district manager for Magna Pictui-es
Distributing, and Judith Eysoldt, office
staffer at JMG Film Co. . . . To Charles
Palmer, JMG Film Co. sales representative
and dean of the traveling men with a service
record of over 40 years, greetings from
his many area friends on his 68th birthday
anniversary .
McAndrews and
Jeff Ruff, Universal booker, were married
in St. Antoninus Church, Westwood, June
19.
Away during the week were Sam Galanty,
Columbia's eastern division manager,
and Phil Fox, local exchange manager, to
Springfield to visit the Chakeres circuit
Beinner, MGM field representative,
was in Charleston, W. Va., conferring
IIT RISING
TN!
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
T*cii«r«tt«i ar« meda en all mevlat. Actual production
itlllt aro clovorly combined with cloto-upi of
start and action . . . lltU zeomt and tItU animation
. . . with a toaiing doicrlptlon of tho picturat,
and Mlling point* by a prefosslenol
with exhibitors Albert and Donald Aaron.
Harold Rollman, AIP manager, was in
Parkersburg, W. Va.
Filmrow had quite a few visitors, including
George Miller, general sales manager.
WHTN-TV, Huntington, W. Va.; J. C.
Emerson. Emerson Films, Los Angeles.
Calif.; Harry Buxbaum. 20th-Fox central
division manager, and MGM auditors Jack
Novida and Martin Friedman.
Area exhibitors noted included Harold
Moore and his son Donald. Charleston. W.
Va.; Ohioans William Goldcamp, Portsmouth;
C. B. Rich. Cleves; Harry Wheeler,
Gallipolis; Kentuckians Nick Wanchic.
U.S. Public Health Service. Lexington; Bud
Hughes. McKee; Max Goldberg, Falmouth;
Mr. and Mrs. Fred Mays, Dry Ridge, and
Mr. and Mrs. Russell McClanahan, Irvine.
Joe Solomon, president. U.S. Films,
Hollywood, was in to confer with JMG
Film Co. for the July release in the area
for the twin bill "Master of Horror" and
"Master of Terror" . Baby Is
Bob Rehme, Cincinnati Theatre publicist
and presently the Row's golf champion,
Black," a U.S. Film release, presently playing
in the area, broke a four-year record
is general chairman for Variety Tent 3
annual golf tom-nament at Summit Hills
at the Twin Drive-In for a Saturday night
Country Club August 16 .
vacationists
include Gus Boudot, UA office manager:
Nate Mutnick, MGM
performance when both the Reading and
Norwood sides played the film in order to
booker; office
personnel Mary Ann Perrino, Paramount;
accommodate patrons.
Edith Tieman, Mary Ashcraft, 20th-Pox,
and Mary Ann Coatney, Universal inspector.
preview lervlce.
FILMACK TRAILER
CO
Frisina Advancement
For Chas. Beninati
From Centrol Edition
CHARLESTON, ILL.—Charles Beninati
of Charleston has been appointed general
manager of the Mattoon and Charleston
Theatre companies, with his headquarters
at the companies' main office in the Mattoon
Theatre. James Frisina jr., who had
been general manager, was transferred to
the Frisina Amusement Corp. offices in
Springfield.
Beninati goes to his new post after five
years as manager of Frislna's Charleston
Theatre. Counting 39 years of experience
in motion picture exhibition, Beninati recalled
that he was projectionist for the
first sound picture shown in Mattoon. The
movie was "The Jazz Singer," starring Al
Jolson, first shown in 1927 at the Mattoon
at Its present location, 1421 Broadway. The
theatre was then owned by Dominic Frisina
of TaylorvUle and Ed Clarke of Mattoon
and was the first in the area to have sound
motion pictures.
Beninati Joined the Frisina Amusement
Corp. in 1924 and worked in Mattoon from
1927 to 1929. when he was transferred to
Springfield.
Beninati is being succeeded at the
Charleston Theatre by Danny Pope.
Rialto Theatre Remodeled
From Southeast Edition
MORRILTON. ARK.—Tlie Rialto Tliea-
here, managed by Clarence Hobbs. has
tre
completed a remodeling program which includes
new entrances, new panelled doors
to the auditorium, interior lighting, concession
repairs, carpeting in the lobby,
office and restrooms and improved lens for
the projector.
Kettering Residents Form
Group to Stop Drive-In
DAYTON—Plans for a drive-in at nearby
Kettering have aroused the Kettering
Homeowners Ass'n. which intends to fight
the project. Woodman Realty Co., headed
by Sam, Lou and Al Levin, brothers, has
confirmed that it plans to operate a drivein
on a 77-acre industrially zoned section
of the former Frank Irelan farm off Hempstead
Road. The land has been purchased
by the realty firm.
When the rumor was circulated, residents
of south Kettering and adjacent
Washington Township formed the homeowners'
group and collected more than
$1,000 and 600 property owners' signatures
to oppose the project.
The action led to an enactment by the
city council of two emergency ordinances
to license and regulate drive-in theatres
and to license and regulate the parking lots
that accompany them. One of the requirements
in the ordinance is that the drive-in
must have "direct access from at least two
points" onto a "pilmary thoroughfare."
Residents feel this law already prohibits
construction of a drive-in on Hempstead
Road.
The Levin brothers operate the Sherwood,
Dixie, Salem and Dayton East driveins.
They preferred not to comment on
the controversy. However, city council
will have the authority to make the final
ruling on the applications.
17 Heralds Available
To Canadian Showmen
From Eastern Edition
NEW YORK—Seventeen newspaper-type
tabloid heralds, exactly the same as those
successfully used by showmen in the U.S.
to boost their boxoffice business, now are
available to Canadian exhibitors, according
to Harry K. McWilliams, president of
Harry K. McWilliams Associates, the organization
which prepares and distributes
the showmanship aid. Heralds on other
films are being prepared.
The heralds will be printed in Canada
and distributed there, making them economically
useful to north-of-the-border
exhibitors. Heretofore, use of these heralds
had not been feasible because of duty
and shipping costs from the United States,
and the red tape and delay in clearing customs.
Wliile they originate in the U.S., with the
cooperation of distribution company advertising
and publicity executives, the heralds
also will be printed on modern offset
presses. In Guelph, Ontario, Just outside
Toronto. Arrangements have been made by
McWilliams for printing, imprinting and
shipping to take place as a one-day service
to Canadian exhibitors and the major
Canadian theatre circuits all have notified
their theatre managers.
Available are heralds for "Cat Ballou,"
"Girls on the Beach," "Operation Crossbow."
"Dr. Terror's House of Horrors." "Girl
Happy." "Synanon," "Battle of the Villa
Fiorita," "The Fool Killer," "Brainstorm,"
"The Woman Who Wouldn't Die," "The
First Men IN the Moon," "Clarence, the
Cross-Eyed Lion," "Die! Die! My Darling!"
"Roustabout," "Genghis Khan," "She," and
Joseph E. Levine's "Harlow," Also available
is a Study Guide for "Lord Jim."
Distributing companies involved include
Columbia, Paramomit, MGM, Warner
Bros., the Landau Co., and Continental.
ME-6
June 28, 1965

"
. . Beacon
. . Edward
Mezzanine Seating
Rules Set for N.Y.
From Eastern Edition
NEW YORK — Liceiise Commissioner
Joseph C. DiCarlo has adopted new regulations
governing designation of reserved
mezzanine seats in theatres here and the
display of adult advertising matter in theatres'
public areas open to adolescents.
In theatres where the whole fii'St floor
over the orchestra is designated "mezzanine,"
reserved seats in the front half must
be identified as "front mezzanine" and
those in the rear half as "rear mezzanine"
on tickets. When more than half of the
seats on the floor over the orchestra are
designated as mezzanine seats, the same
"front" and "rear" identifications for
reserved seats in that area must be labeled,
according to the ruling.
In cases where there is a physical separation
in a designated mezzanine area, such
as a passageway between upper and lower
portions, reserved seat tickets must identify
locations as "front" and "rear."
The license commissioner, under the new
regulations, may grant delays in enforcing
the new laws on a theatre's showing of
good reason for doing so, such as the physical
structm-e of the theatre or that large
amounts of reserved seat tickets are on
hand.
Also, theatres must post a seating diagram,
adjacent to each open boxoffice,
showing the location of each reserved seat,
according to the new regulations.
In addition, posters, stills and other advertising
matter depicting scenes unsuitable
for the young are forbidden on theatre
fronts, in lobbies or other public areas
where adolescents, who would not normally
be admitted to the theatre's adult program
as patrons, can view the ad material.
The new regulations, in work for the
past several months, are the result of numerous
complaints from the public, according
to the commissioner's office.
10,746 Patients Attend
Variety Health Center
From Southwest Edition
OKLAHOMA CITY—An article in a local
newspaper, headed "Doctors at Variety
Health Center Awards Needs of Children,
reports the Variety Health Center had 10,-
746 patient visits in 1964. The new Variety
building was constructed and donated to
the Health Center by Variety Club Tent
22 of Oklahoma about four years ago.
This is the 24th year of operation for
the Center which works closely with school
nui-ses in giving eye, ear, nose, throat and
dental services for children through high
school age. Prenatal clinics for expectant
mothers and pediatric clinics for babies
and their mothers are conducted. School
nm'ses observe illness among underprivileged
children and refer them to the
clinic. However, consent from parents
must be obtained before any services can
be rendered.
There are 24 doctors who give their time
to the Center with little or no remuneration.
Since the Center opened, the number
going through the clinic each year has always
surpassed that of the previous year.
COLUMBUS
T inden Follies, neighborhood theatre,
dropped its nudist film policy and is
offering conventional features. The theatre
name has been changed to The Movieland.
The house is operated by Frank Marzetti,
who also manages Studias 35 . . . Grand
Cinerama, opening July 1 with "The Hallelujah
Ti-ail," will increase usual reservedseat
performances to 16 weekly. Two matinees
are scheduled on Saturdays and
Sundays. Single matinees will be held on
other days Enterprises, Inc..
.
is taking over operation of the former
RKO Grand July 1.
George J. Pekras, pioneer Columbus exhibitor,
died in his home here after a long
illness. He at one time operated the downtown
Dreamland and the West Side neighborhood
Ritz and Rivoli. All three houses
have long since disapiJeared. He is sui-vived
by his wife Josephine.
Rslph I. Shiflet, 60, theatre advertising
representative for the Columbus Dispatch,
died after a long illness. He had many
friends among local theatremen. Survivors
include his wife Othel; a son Paul and
three grandchildien .
L. Uhrig,
former associate of the Al G. Field Minstrels
and operator of an entertainment
booking agency, died. He was a member of
the Jungle Imps, composed of men in show
business. He is sm-vived by the widow
Rhodora and two sisters.
Charles M. Powell is the new national
exploitation manager of Columbia Pictures.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
to—
report
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
r Addiess your letters Iters to Editor.
|
I "Exhibitor Has ffis His Say, Say." 825 I
S Von Briint B1t

—
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The U.S. Corernmeni does not payfor this advertisement. It Is presented as a public service in cooperation with the Treasury Departmeni and the Advertising Council.
ME- BOXOFFICE June 28, 1965

UA Closing Exchange
In New Haven July 1
NEW HAVEN — Effective Jub 1. the
United Artists exchange here will be closed,
according to James B. Velde. vice-president
and general sales manager in charge
of UA domestic distribution.
Velde said that after July 1 all New Haven
operations, including sales, books and
collections, will be handled by the company's
Boston branch, which is managed
by Burton Topal. Irving Mendelson, New
Haven exchange manager, is to be transferred
to Boston in a sales capacity.
Hartford County Service
Establishments Up 36%
HARTFORD—Hartford County's 3.612
service establishments had total receipts
of $158.7 million in 1963, the U.S. Department
of Commerce's Bueau of Census
reported last week.
This represents a 36 per cent increase
from 1958 saJes receipt figures, the last
year a service industry census was conducted.
Service establishments included motion
picture theatres and other amusement
services. In 1963. county theatres had
total receipts of $4.4 million; other amusement
and recreation services, $9.3 million.
The sei-vice trades employed 14,036 and
paid employes $48.7 million.
Comiecticut as a whole had $511.6 million
total receipts.
Circuit Court Judgeship
Goes to Joseph Adorno
HARTFORD—Joseph A. Adorno, counsel
for the Adomo Theatres, Middletown,
has been appointed a judge of the
Comiecticut circuit coui-t by Governor
Dempsey.
Adorno, a fonner state treasurer and
judge of Middletown municipal court, was
Republican candidate for lieutenant governor
in the unsuccessful 1962 campaign.
His brother Mike is general manager of
Adorno Theatres and his brother Sal jr.
owns and operates the Middletown Drivein.
His late father SaJ sr. was a Connecticut
film industry pioneer.
David Totman Starts Law
Practice in New Canaan
HARTFORD — David Totman, son of
James M. Totman, Stanley 'Warner Theatres
New England zone manager, and Mrs.
Totman, has begun the practice of law
at New Canaan, following graduation from
the Yale University's School of Law.
Young Totman will wed Lisa Parrel of
'Woodbridge on July 10.
Boston Exhibitor
Ben Sack Acquires
Huge RKO Keith Memorial Theatre
BOSTON—In a bold move, Ben Sack,
Boston's leading showman, took over the
2,800-seat RKO Keith Memorial Theatre
in the heart of downtown Boston, this
development following the closing of the
theatre, built in 1928, by only one day.
A determined champion of downtown
theatre business. Sack, who has multimillion-dollar
theatre holdings in the city
with five de luxe first-iom houses, said he
will continue in his efforts to keep film
patrons alerted to downtown first-run top
attractions in films.
"While others are building theati'es on
the outskirts, I intend to concentrate on
the downtown area and show the finest
type of entertainment in the same zone as
the city's rebuUding plans for the 'New
Boston.'
EXCEEDED PERIMETER GROSSES
"Patronage at dowiitown in Sack Theatres
during Christmas week resulted in
grosses four times the combined total of
all the theatres on the perimeter."
Mayor John C. Collins immediately congratulated
Sack on his foresight in preventing
the loss of one of Boston's landmarks
in show business. Future plans for
the theatre, which will be renamed and
serve as the flagship for Sack's circuit,
were outlined by the showman:
"I plan to contact the top stage producers
of the New York theatres in order
to bring to Boston great stage attractions
in addition to headline entertainment in
the musical field."
Next to the theatre wliich Sack has just
acquired construction is going on for a
high rise luxury apartment building, one
of several projected downtown apartment
houses in the New York manner. Sack also
revealed plans to face-lift the entire theatre
structure inside and out "from the
arcades to the rooftop."
AN EXHIBITOR TEN YEARS
Sack recalled that he "jumped" into
show business ten years ago. "At that
time." he said, "film companies were releasing
their product to the major circuits
and, when I opened the Beacon Hill, first
in the chain, the product offered me wa.s
suitable for Saturday morning bar mitzvah
shows."
Sack is credited with being responsible
for revitalizing the entire motion picture
exhibition scene in New England. He plan.s
to restore the Keith Memorial to the
opulence of its earlier days when it was
the showplace of New England. He said:
"The thought of this magnificent showcase
closing prompted me to negotiate with the
RKO people and, as a result, the Keith
Memorial has joined the Sack theatre
chain.
, . ^.
"After all, I've always had faith m the
City of Boston and in the motion picture
industry and in the flimgoing public. I
believe our city is entering upon a resurgence
and new vitality. I am proud to
be a part of this rebirth and I promise that
I will continue to present the best possible
entertainment at all of our theatres."
He indicated that with many roadshow
fUms from Hollywood, he would use the
ex-Keith house to show "the finest in unreserved-seat
films. It will give Boston a
badly needed outlet for such motion
pictures."
He said when the old Keith Memorial
is refurbished with new sound equipment,
seating, carpeting, etc., it will still retain
its elegance and charm but will be blended
in with modern and functional equipment
and decor.
Retired Amusement Editor
SPRINGFIELD—Louise L. Mace, 71, retired
amusements editor of the Springfield
Union and the Springfield Sunday Republican,
died. She was with the Springfield
Newspapers for 40 years.
TOP LIGHT OUTPUT
FOR ALL INDOOR THEATRES
with screens up to
65 feet
AND ALL DRIVE-INS
with screens up to
120 feet.
COMMUMV
^^
"Z—- ^^BOONTON. N. J.
June 28, 1965
1
York—Sun
Carbon Co., __ , 630 9fh Ave., New YoiV City
onal Theatre Supply, 500 PeoH St., Buffalo, N. Y
Circle 6-4995
Phone TL 4-1736
Albany Theatre Service,
«, ^ u . .,
Albany, New York. Ho S-5C
Massachusetts—Massachusetts Theatre Equipment Co.,
Boston, Liberty 2-9814
NE-1

—
—
—
—
—
—
—
—
—
—
— —
. . The
Better New Films, Weather Breaks
And Tourists Spark Boston Gains
BOSTON—There was a good pickup at
the boxoffice, with lots of new product in
and the weather helping out with a cool
siege which kept patrons away from parks
and pools early in the week, capped with a
big rainstorm Saturday (19 1. Besides the
help of the cool weather, there was a pickup
in tom-ist business, augmented by the
influx of out-of-towners in for commencement
exercises at the many area colleges.
"I'll Take Sweden" got off to a 160 start at
the Orpheum. sparked by a personal appearance
in Boston of Bob Hope, who was
here for the Mayor's Charity Field Day.
"The Pawnbroker" was 155 at two houses,
the Kenmore Square and the Park Square
cinemas. "Agent 008 ^4" opened with 140
at the Paramount, with good reviews, and
"Fluffy" grossed 130 at the Center. "Those
Magnificent Men in Their Flying Machines"
opened Wednesday night (23) at
the Music Hall and "Cat BaUou" on Fi-iday
(25) at the Capri. Roadshows were holding
slightly below last week's average.
(Average Is 100)
Astor In Harm's Way (Para), 10th wk 115
Beacon Hill The Amorous Adventures of Moll
Flanders (Paral, 4th wk 135
Boston The Greatest Story Ever Told (UA),
14th wk 140
Capri—Zorbo the Greek CC), 1 8th wk 120
Center The Human Duplicators (AA); Mutiny
in Outer Space ( AA) 125
Exeter China (Greene), 4th wk 1 20
Gary The Sound ot Music (20th-Fox), 13th wk. ..155
Mayflower— Fluffy (Univ); The Sword of Ali
Bobo (Univ) 130
Music Hall Those Mognificent Men in Their
Flying Machines (20th-Fox) opened June 23.
Orpheum I'll Toke Sweden (UA) 160
Paramount Agent OO8V4 (Cont'l); A Jolly Bad
Fellow (Cont'l) 140
Pans Cinema He Who Must Die (Lopert), 3rd wk. 120
Pork Square Cinema, Kenmore Square Cinema
The Pawnbroker (AA) 155
CUT RISING
SWITCH TO FILMACK'S
LOW PRICED
TEASERETTES
Teaseretfes are mode on all movies. Actual production
stills are cleverly combined with close-ups of
stars and action . . . title zooms and title animation
. . . with a teasing description of the pictures,
selling points by a professional an
FILMACK TRAILER
CO.
Saxon—My Fair Lody (WB), 35th wk 145
West End Cinema The Insect Women (Toho) . .. .140
"Tobacco Road' Hangs Up 145;
Week's Best in Hartford
HARTFORD—The oft-repeated industry
assertion that there's money in reissues
was proved with a week's engagement of
20th-Fox's time-honored "Tobacco Road"
at the Berlin Drive-In. The 30-year-old
release rang up a hefty 145.
Allyn, New Britain Strand; East Windsor, Pike
in drive-ins Joy the Morning (MGM); various
cofeatures "0
Berlin Drive- Tobocco Rood (20th-Fox),
In
reissue;; 3 Nuts in Search of a Bolt
(Harlequinl, rerun M5
Burnside The Troin (UA), 4th wk 90
Cinerama Search for Paradise (Cinerama),
wk 80
10th
Cine Webb
Elm—Goldfinger
My Fair Lady (WB), 11th wk
(UA), rerun
140
125
E. Lawrence of Arabia ..100
M, Loews
(Col), reissue
Meadows drive-ins; Central I'll
Manchester,
Toke Sweden (UA), various cofeatures 100
Rivoli The Magnificent Cuckold (Cont'l); Only
Two Con Ploy (5R) 90
Strand, East Windsor, Hartford dnve-ins
Fluffy (Univ); The Sword of Ali Baba (Univ) 85
"My Fair Lady' Sturdy 150
Far Ahead in New Haven
NEW HAVEN—Multiple-theatre openings
continued, with UA's "I'll Take Sweden,"
Eldorado's "Go-Go Big Beat" and
Universal's "Fluffy" among the newcomers.
Young Dillinger (AA) 120
Bowl Drive-ln
Lawrence How to Murder Your Wife (UA),
rerun A Very Private Affoir (SR) 70
Lincoln The Mognificent Cuckold (Confl) 100
Loew's College, Milford Cinema, Milford Drive-ln
I'll Toke Sweden (UA); various cofeatures ....100
Go-Go Big Beot
Paramount, Post Drive-ln
(Eldorado); vanous cofeatures 90
SW Cinemort It's o Mod, Mod, Mod, Mod World
(UA), rerun 70
SW Roger Sherman, Summit Drive-ln Fluffy
(Univ); The Birds (Univ), reissue 80
Strand From the Terroce (20th-Fox); The Three
Faces of Eve (20th-Fox), reissues 65
Wholley-My
BOSTON
Fair Lady (WB), 11th wk 150
The first contribution to the 1965 Jimmy
Fund Drive was made by the members
of the board of the Boston Garden-Arena
Corp. in memory of Variety Club of New
England's late Chief Barker Walter A.
Brown. Weston W. Adams, chairman, and
Edward J. Powers, president of the Boston
Garden-Arena Corp. presented a check for
$1,000 to William S. Koster, executive director
of the Jimmy Fmid.
NEW HAMPSHIRE
Qperators of movie theatres and other
amusement s\3ots are breatliing easier
with the Legislature's approval of a tough
riot control law aimed at cm'bing teenage
riots such as occurred last Labor Day weekend
at Hampton Beach and at national
champion.ship motorcycle races in years
past at the Belknap recreation area in
Gilford. The new measure, nished through
the Senate and House of Representatives
and quickly signed by Gov. John W. King,
gives law enforcement agencies the powers
of arrest and provides penalties up to
$1,000 fines and jail sentences. Jail
sentences already have been imposed on a
number of participants in the 1964 Hampton
Beach riots.
Arthur J. Madden, 79. a singer for many
years in the days of silent movies, died at
Frisbie Memorial Hospital in Rochester
Jime 16. He had performed in Boston aaid
various other parts of New England, being
particularly well known for his performances
at the Somersworth Theatre in
Somersworth. A native of Somersworth, he
resided there most of his life.
Fenton Daniel Scribner, son of Mrs.
Eleanor J. Scribner of Manchester and the
late Fenton D. Scribner, who was a prominent
movie theatre executive in the Manchester
area for many years, was married
to Elaine Jean Tucker at the Brookside
Congregational Church in Manchester
June 12. Scribner is a senior at the University
of New Hampshire and his bride is
employed as a receptionist-secretary.
During the 48th annual national convention
of the Yankee Division 'Veterans'
Ass'n of first 'World War fame in Manchester,
June 17-20, a special film program
was held for veterans at the Bedford
Drive-ln. It was the second time since
World War 11 that the national convention
of the YD had been held in Manchester.
SPRINGFIELD
Qhet Stoddard, president of New England
Theatres, met with John R. Patno jr.,
resident manager at the Paramount Theatre
. B&Q Bijou, long-time downtown
first run. continues closed and there's
no word from circuit spokesmen on reopening.
The company also operates the
70mm-equipped Arcade here.
Seadler Heads Publicity
For Rogers Fund Drive
From Eastern Edition
NEW YORK—Si Seadler, director of
special projects at MGM, has been named
national publicity chairman of the entertainment-communications
industries' 1965-
1966 fund-raising diive on behalf of the
Will Rogers Memorial Hospital and the
O'Donnell Memorial Research Laboratories
at Saranac Lake, N. Y., it was announced
by Morris Lefko, national general chairman
of the drive.
In assuming his duties as publicity chairman
of this year's drive. Seadler took occasion
to commend the motion picture
tradepress for "their generous cooperation
in this most important industry cooperative
effort." Said Seadler, "We have had
assurances of editorial and advertising support
this year, as in previous years, from
the tradepress, om- vital means of communication.
Young British star James Fox has been
signed for a starring role in Columbia's "The
Chase."
L..
autoe'klEANKIT
NET PaiCE EiiDMICHFn Lcc AKIUt
IS.**"
frIeTwith •coldlite'
BOXOFFICE June 28, 1965

Thev dared the most
fantastic journev
that has ever
chaUettged
imagination'.
yilllOUGHB^
bNTACT YOUR j/i/nejiLc£Ln^%M^^
exchangi
46 Church Street
Boston, Mossaehusetts
Phone: Liberty 2-0677 or 78
Branch Manager: Harvey Appell

West Hartford Central Transformed
Into First Run by Murray Upson
By ALLEN M. WIDEM
HARTFORD—Changing the entertainment
format and physical theatre appeal of
the long-established Central in suburban
West Hartford has been accomplished by
Murray Lipson with a minimum of friction
and no small measm-e of public relations
acceptance.
As operating head of the Park Street Investment
Co., which lists industry pioneer
A. M. Schuman, now living in Daytona
Beach, Fla., as president, independent exhibition-trained
Lipson has brought the
Central, traditionally a subsequent-run
theatre, into the fii-st-run camp with
sometimes spectacular results since last
spring.
For one thing, Lipson, who books the
Central and subsequent-run Lyric, Hartford,
was determined that the newly refm-bished
mew lobby accoutrements,
screen, redecorated) Central not be overlooked
in the scramble for first-run product
among subm-ban and outlying onetime
subsequent runs and diive-ins.
He booked Columbia's "Major Dundee"
into the Central for its fii'st metropolitaan
Hartford screening this past April, well
realizing he was breaking tradition in more
evening screening schedule and there is a
similar infoi-mation sheet posted in the
boxoffice.
Children aren't overlooked; Lipson Is
booking special matinee programs for Saty^-'
ENDLESS
than one primary category.
The Central's patronage, from a town of
I
70,000 the only other theatre in West
Hartford is the Perakos de luxe 70mmequipped
Ekn, which began first rim many
years ago) is of the more affluent class.
Lipson, well aware that certain product
wouldn't stand much chance, thought the
Charlton Heston-starring action western
would appeal. Audience respoiise proved
him right, numerous patrons expressing
appreciation for booking product they
could normally see only by driving to
downtown Hartford, with the attendant
traffic and parking problems, or by waiting
for the normal subsequent-run playoff.
Lipson participated in the metropolitan
Hartford playoff of the Electronovision
"Harlow," distributed by Magna, showing
the fihn with a number of di-ive-ins. June
found him booking two UA releases— "I'll
Take Sweden," the Bob Hope comedy,
June 16; and "What's New Pussycat?"
June 30.
Has the subsequent-run trade "left" the
Central?
Lipson doesn't think so, since he's carefully
left specific weeks open between firstrun
engagements for showing of product
already screened downtown.
The lobby, attractively lighted, has a
standee board listing the afternoon and
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Write Us For His Address!
WEST COAST THEATRE SERVICE
909 N.W. 19th Street Phone: CA 2-6428
EXCLUSIVE DISTRIBUTOR TERRITORIES NOW OPEN.
INQUIRIES
Portland 9, Oregon
WELCOME.
urdays, Sundays, holidays and school vacations
and extensively advertising these
attractions. All of the matinee advertising
copy contains a Ime reference to the program
closing time so parents may pick up
their youngsters with a minimum of waiting.
Parents have thanked Lipson and his
staff for booking product with kiddy appeal,
some comments noting that in view
of the pronouncedly adult motif of evening-screened
films, the availability of
children's afternoon programs retains the
family concept as far as the Central Theatre
is concerned in West Hartford.
The first-run category has brought
fresh faces into the Central audience, adjacent
restam-ants and stores, in particular,
reporting pleasant encounters with
strangers remarking on the modern atmosphere
of West Hartford's main thoroughfare,
Parmington avenue.
Downtown newspapers have been cooperative
in expounding the merits of firstrmi
attractions, the Central prominently
mentioned in news and reviews by metropolitan
daily critics.
NEW HAVEN
prankliii E. Ferguson, general manager of
the Bailey Theatres, has set up additional
"My Pair Lady" resei-vation faculties
for the Whalley Theatre at the Music
Box, retail outlet in the Hamden Shopping
James M. Totman, Stanley Wainer New
England zone manager, was in New York
for home office meetings . . . Henry Cohan,
manager of the Perakos Theatres' Beverly,
Bridgeport, reported that an 1878-dated
postcard from Perth Amboy, N.J., to a New
Haven minister, in possession of a Beverly
projectionist, Thomas Colwell, has been
mailed to a New Haven relative of the
clergyman.
General Cinema's Milford Cinema, in the
Connecticut Post Shopping Center, is offering
admission for 50 cents to adults
Tuesdays and Thursdays from 12:30 to
1:30. The policy is advertised as "Bargain
Hour." A similar offer is in effect daily at
tlie independent Rivoli. Bridgeport, and
the Stanley Warner Merritt, Bridgeport,
extends the gesture on Wednesdays.
The Nutmeg Theatre Circuit, New Haven,
is remodeling the fii'st-run Norwalk, Norwalk;
the theatre will not be closed during
the renovations.
HARTFORD
. . .
nilen M. Wideni, Hartford Times amusements
editor, flew to Bui-bank, Calif.,
for the world premiere of Warner Bros.'
"The Great Race" Sal Adorno jr.,
owner-operator of the Middletown Drivein,
Middletown, and Hector Frascadore.
partner with E. M. Loew in the PaiTnington
Drive-In, Parmington, ar-e screening
then- main feature first Sundays through
Thursdays.
Hartford economist Morris F. Marks jr.
addressed the Windsor Locks Rotary Club
on invitation of his long-time friend Mike
Alperin, Comrecticut film industry pioneer.
NE-4 BOXOFFICE June 28, 1965

—
.
".":
.Average
:
. The
Reissues Excellent
Exhibitots Demand Aid
At Winnipeg Garrick
/-^f/^r/^ ±
WINNIPEG — Business continued slow,
f JT i Mi t^f^^^ \^^ C^\f^1^f^fT^^T^t
although some buoyancy was weated by ^^ f ^^ %A\^B>^\^\^ '^* %^ r V* f W*»"«
the arrival of the reissue double bill of "Dr.
^
No" and "Piom Russia With Love." Ac- mONTREAI^—Theatre owners from all
Quebec joined an anguished
cordlngly, "The Sound of Music" had to
^^y.^^
share the top spot, though it remained
of
chorus urging the proviiicial government to
excellent. "Zorba the Greek" dropped
^^^ ^j^^^ they described as a sinking
j^^jj
sUghtly but still remained "Good"; also,
industry
"Joy in the Morning" was surprisingly
^^^ ^^^.^ ^^
"Good," giving the city four programs
pj-gsented a united
Quebec
front
Cinema
in its
Owners
annual
which were far above average.
meeting at the Sheraton Mount Royal
gcretV°lrz-'o7ba'';h*e''6rre°;t2"o',h'-^o^xr4th wV.' ! ! : t^^ Hotel in urgir.g the governnient t^ revise
Gornck— Dr. No (UA); From Russio With Uve the Theatre Act of 1927, which, they say,
(UA), reissues ......... .........Excellent
jg ..g^., obsolete and discrlminatoi-y law"
Which has become "a serious menace to
^'"w^r^.'V""'"'.
'".'."'. .Excellent
Lyceum—The Time Travelers (AstraM); PoHern Quebec's mOVie theatre operations."
°"
The 150 theatre owners and industiT
MetTopolrtatli^'e'ciris- on- the Beach (Para),
Four days; The Unsinkabie Molly Brown Personnel from all parts of the province
[^s=s^is,?.rerdts°.*.""r.'""'"°.'.^'"': Foir passed resolutions Urging
Odeon Die! Die! My Darling! (Col), Four days ..Fair ^ A new deal on censorship and film
The Beauty Jungle (20th-Fox), Three days Fair
olascifiraf classitication. inn
Towne^Girl With Green Eyes (UA), 2nd wk Fair
• Legislation to allow children to enter
, _
Outdoor Interests Lure Away
theatres.
^ ^ repeal to the "unjust" 10 per cent
Vancouver Theatre Patrons provincial amusement tax currently
VANCOUVER — Midsummer weather imposed on every theatre ticket purbrought
midsummer business; not even the chased in the province.
crowds of tourists already flooding the in internal business, they also asked as-
Lower Mainland and Vancouver island surance from film distributors that corncould
not help the boxoffice.
mercial films not be sold to television until
Copitoi—Closed for remodeling. three years after their release date. The-
Coronet, four other theatres—How the West Wos
^^^.^ owners protested that films SOld to
AIC Cites Samuel Clark
At N.Y. Honor Luncheon
poSeroSXtraSfSSdaSt tS^
From Eastern Edition
NEW YORK—Samuel H. Clark, vice-
____-^^ ,—-- ^ i -n-l
president of theatre operations for Ameri- If Vll\- I V LOlnf T lllTlS
can Broadcasting Companies, was honored M\ f UU A ¥ VUlUl J. aai««>j
in charge of the luncheon. He was assisted plans for the expansion of its film-proby
Max A. Cohen, president of Cinema ducing facilities in Vancouver. R. H.
Circuit Corp.; Simon H. Fabian, SW presi- "Andy" Anderson said that the company
dent and Rosen will build a two-story addition to its pres-
Also on the dais were Larry Newton, ent premises on the adjoining W. H. Itter
Norman Robbins, Michael P. Mayer, Leon- & Son Bldg. it bought at a cost of $27,000
ard W Schneider, Steve Lawence, Claude for the property which has a 40-foot front-
Giroux, Leslie R. Schwaitz, Maurice SUver- age and is 35 feet deep. Anderson said the
stein, Seymour Poe, Spyros Skouras, KVOS addition and alterations will cost
Arnold M. Grant, Leonard H. Goldenson, $62,000.
^,i„i„
Samuel Rinzler, Morris B. Abram, Leo The new addition will be occupied mairdy
Jaffe. Harry Mandel, Saul Jeffee and ^^ Canawest Film Productiom. the fito^^
Morris H. Bergreen. makmg division of KVOS-TV (BO, Ltd.
province had dropped 60 per cent, and 120
theatres have been forced to close. His
association .speaks for 240 Quebec theatres
—183 independent and 57 operated by theatre
chains.
Theroux said some theatres had been
able to keep receipts at the same mark as
in "the Good Old Days" by continually
raising prices. is admission "But thLs a
vicious circle," he added. "Sooner or later
the day will come when there just isn't
anyone willing to pay the increased prices.
Tliere will be no one in the houses, and
even the major cinemas will go under along
with the neighborhood houses that have
already thrown in the towel."
The association is asking the government
to change censorship miles so that
fUms are classified in three categories:
family, adult ifor those 14 and over) and
restricted ifor those 18 and over). Under
the proposals, children between 6 and 13
would be admitted to films listed as
"family" entertainment shown in government-approved
houses. Children also
would be admitted to theatres after 6 p.m.,
when accompanied by a parent or responsible
adult.
Quebec is the only place in the world
where such archaic theatre laws exist.
Theroux said.
The average theatre attendance in Ontario
in 1963 was 98,000, he said, compared
to a 47,000 amiual theatre attendance average
in Quebec. "This can be blamed totally
on the Tlieatre Act. First, we lose daytime
revenue because children can't go to the
movies by themselves. Second, we lose
evening revenues because parents can't
take their children with them on an evening
out. This situation must be changed
by 1967." Theroux pleaded.
Canawest will be producing documentaries,
commercials and film strips for distribution
in the U.S. and Canada.
KVOS-TV is owned by Wometco Enterprises.
Inc.. of Miami which also controls
at a luncheon here Wednesday (16) by the — ri, , IkT^,,! 1 --|-,-m,w,
American Jewish Committee More than
| Q J^lafl [^ gXI AUIUJlin
500 persons were on hand at the Americana
several TV outlets in the U.S. in addition
VANCOUVER^While Vancouver theajj^jgj
to theatres.
The William J German Human Relations tres have been bucking sports and other
With EC's second largest radio outlet.
Awaid was presented to Clark by Samuel outdoor events the last few weeks, potent
CKWX. and the veteran Northwest film
Rosen executive vice-president of Stanley opposition for next wmter has just been
producer Trans-Canada Films within a
Warner for his contributions to "man's presented. KVOS-TV, Bellingham, Wash
block, the area is taking on the look of a
understanding of his fellow man."
which reaches all the prime Vancouver and
production center. Located within a few
Morris B Abram. president of the Victoria area, has announced it will go to
blocks of the downtown area, it could lend
American Jewish Committee, traced the color progi-aming in the fall, and will be
itself admirably to future expansion.
growth of the AJC from Its formation in 100 per cent color in evening shows by
1906 and discussed the program to combat late 1966, or a full year before the Cadiscrimination.
Arnold M. Picker, execu- nadian stations are expected to have it.
tive vice-president of United Artists, was At the same time, the station announced
BOXOFFICE June 28, 1965
077 AW A
prank Marinus has arrived from London,
Ont., where he was a.ssistant at the
Odeon, to bocome manager of the Ottawa
Elmdale in succession to Monty Badgley,
now in charge of the Odeon at North Bay
federal government's news of the
week was the amiouncement that Canada
will have color television starting Jan. 1,
1967, for network programs. An estimated
$10 million expenditure would be made for
(Continued on page K-2)
K-1

. . The
Ltd.
. .
MONTREAL
Unifilm, Inc., released "La Ti'aite des
Blanches," being shown at the Orpheum;
and "Le Gendanne de St. Tropez," is
scheduled for early August in fom- UACL
cinemas: Rivoli, Francais, Granada and
Papineau . . . The Cinepix, Inc., release
"Lana Deesse Blonde de la Jungle," after
an immense success at four UACL cinemas,
is now in its second week at the Versailles
and Laval cinemas.
.
•The Montreal premiere of the MGM production
Raymond Belleau, with Compagnie (Continued from preceding page)
"The Yellow Rolls-Royce," will
Prance-Film for over 12 years, has joined
be held at the Palace Theatre on
L'Apostolat
July
du Film, as assistant to Antoine
Jobin,
color-TV equipm.ent at the Montreal Exposition
that year. However, Canadians
9.
The yellow Rolls-Royce car, on tour owner . Museum to
of Fine
plug the picture, arrived
Arts is
in Montreal Monday
1 21) after stopping
showing English programs "Sky," close to the U.S. border are already getting
"Universe,"
two days in Toronto
and one day in Ottawa after coming
"The World at Your Feet," and color programs.
"Enduring Wilderness."
Rules for the so-called "After Sunday
from Detroit. Hilda Cunningham who is On their annual holidays were Jacqueline midnight shows" have become obsolete now
in charge of the promotion for the film accompanied
the car which toured the city Sauvage; Denise Beaudoin, WB Sunday perfoi-mances afternoon and night.
Paterson, WB 16mm booker, to Lake that nearly all tDntario communities allow
and subm-bs. Tom Baldbridge of Washington,
and
typist,
Bertrand Previously the theatres could not open
visiting the World's Fair,
publicityman, was in this city to con-
Prank, Astral Films, who is on a one-week until 12:05 a.m. Monday for owl shows but
fer with Roger Chartrand, MGM manager, holiday . . . Visiting the fUm exchanges the hour is advanced to 11:30 p.m.
Tom Cleary of Consolidated Theatres and were: EUe Rossignol, owner of the Canadien
at Alma: Jacques Massicotte, of the Auto-Sky Drive-In at Ottawa, ac-
Brian Jones has been appointed manager
John Sperdakos of UACL who organized
the tour.
Palace, Granby: Paul Gendron, Laurier, quired this season by Odeon Theatres
Victoriaville; Marcel Labbee, Drummond, (Canada) , Formerly with the Queensway
Drummondville: Paul Desjarlais, Brandon,
D-I here, he succeeded Jack Critchley
St. Gabriel de Brandon: R. Menard, Palace, who resigned to go mto another business.
Grand'Mere; Mr. and Mrs. Pelletier, Alma, The Auto -Sky is a new member of the
Alma: Georges Turcotte, Lido and Levis, Motion Picture Theatres Ass'n of Ontario.
Prompt theatre service from
qualified personnel
Complete projection &
sound equipments
Replacement parts always on hand
BEST THEATRE SUPPLY REG D
4S10 Saint Dtnis Street Montreal 34, Que.
Phone: 842-6762
at Levis.
On Leicester, Mass., Airer
From New England Edition
LEICESTER, MASS.—Hanna J. Joseph
has filed a building permit application for
construction of a proposed 400-car diivein
to cost about $150,000. The airer would
occupy the 500-acre plot between his home
and a drive-in restaurant which he also
operates.
A proposed drive-in project in the same
general area was abandoned several years
ago after it met with considerable opposition
from abutters.
cC3Z>
Exclusive
Styling
and
Comfort
in Theatre Seats
Manufactured by: O. DUCHARME & FiLS LIMITEE
1290 Rosemont Boulevard, Montreal 35
ADDRESS
(DETACH AND RETURN)
Please send us your catalogue without obligation
PROVINCE
OTTAWA
"Cleopatra" had a nin of seven nights at
the Port Elmsley Drive-In, which is owned
by L. J. Williams. Tire admission was the
regular adult price of 75 cents. This feature
had nine good days at the Ottawa
Centre, also at regular prices . . . Despite
contention that the move was a threat to
the freedom of the press, the Canadian
government has insisted on maintenance of
its policy to prohibit tax reductions on advertising
by Canadians in U.S. magazines.
The FPC Capitol, Ottawa, is conducting
arrangements for the stage presentation of
the Moiseyev Dance company from Russia
in three performances July 9 and 10 at
prices scaling to $6.50 . . . The Rideau and
Britannia had big success with the James
Bond dual "Dr. No" and "From Russia
With Love." The program was held for
a second week. Doug Pinder reported a
complete sell-out on a number of nights
at the Rideau, while police had to be called
for the traffic jam at the Britamiia, which
is managed by Jack Marion.
The two Ottawa Elgins, managed by
Ernie Warren, had continuing holdovers in
a third week with "The Ti-ain" at the main
theatre and a fourth week for "Nobody
Waved Goodbye" at the companion theatre.
The FPC Regent held "Le Gendarme de
Saint Trop" for a second week . . . The
National Film Theatre is running a lengthy
series of Orson Welles revivals for club
members, the latest being "The Magnificent
Ambersons" and "Confidential
Report." The Cinema 16 Club screened
"Day of Wrath," a 1940 picture from Denmark,
for members.
'Brass Bottle' Benefit
From New England
NEWINGTON,
Edition
CONN. — Universal's
"Brass Bottle" was screened at the Tolls
Newington Theatre for benefit of the
American Field Service, Newington branch,
scholarship fund. Admission was one
dollar.
ELVIS
PRESLEY
8"x10" ^1500
PHOTOS
Cheek with Order! THEATRICAL ADVERTISING CO.
2310 Cass Detroit 1, Mich.
NO C.O.D.t 1
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MONTREAL, CANADA
LEN HERBERMAN
162 Union St.
ST. JOHN, CANADA
MORLEY MOGUL
435 Berry Street
WINNIPEG, CANADA
SYD SNIDERMAN
3811 Edmonton Trail
CALGARY, CANADA
ABE FEINSTEIN
2182 W. 12th Are.
VANCOUVER, CANADA

. . Pioneer
VANCOUVER
Wisiting Filmrow from the country towns
were Roy Porter of the Salmar, Salmon
Arm; Ken Thibodeau, Alston. Williams
Lake; Stan Trout. Merritt, and Sam Bannister,
Astor. Mission . Myron
McLeod, Powell River, is back to golfcourse
commuting aiter winning the Pioneer's
Memorial Golf Trophy. He stopped
off on the way to Bellingham to bring his
bookings schedules up to date.
Weather, which has been hot and dry,
and in itself competition to theatres, has
aided outdoor events, with the top gi-oss
going to a track meet sponsored by the
Achilles Club which drew 14.000 to Empire
Stadium Tuesday il5i. Preebie concerts
and attractions also have been hindering
the theatres. Three weeks ago, the Agi-adome
played to 12.000 on back-to-back jazz
concerts sponsored by the Vancouver Sun.
and the International Foresters, holding its
national convention in Vancouver, has held
three free concerts in the Queen Elizabeth
Tlieatre, featuring its Robin Hood Junior
Band. There was not an empty seat anywhere
. . . Touring Tottenham, the Hotspurs
Soccer Club also drew houses in the
14,000 to 18.000 range to further slow down
boxoffice grosses.
Odeon again went for reissue combinations
in most of its suburban theatres.
"How the West Was Won" played the
downtown Coronet. Dunbar Circle. Totem
North Vancouver and Westminster Drivein.
Two Lemmon films "Under the Yum
EVERY
Yum Tree" and "Good Neighbor Sam"
were teamed in the Fraser, Odeon New
Westminster and West Vancouver and the
North Vancouver Drive-In, while "Synanon"
went single at the downtown Vogue,
and "The Train" was in its fourth week
at
the Odeon.
While the eighth annual Vancouver Festival,
which plays July 2 through 25, leans
heavily as usual on culture, this year's
management also has kept its eye on the
boxoffice. Sure fire are "The Most Happy
Fella." on stage with a mixed cast of seasoned
local talent, plus a name or two,
Igor Stravinsky conducting the augmented
Vancouver Symphony, and the Royal Ballet,
featuring Margot Fonteyn, which goes
July 20 to 25. The Canadian premiere of
the renowned Israeli Mime Samy Molcho.
who is in the small seat Playhouse July
3 to 9, is sponsored on opening night by
Hadassah. This show should lean heavily
on the tourists who already have every
first-class hotel and motel booked to capacity
all through July and August. Only
attraction with a purely local cast is the
stage comedy "Never Too Late." which is
in the Playhouse July 13 through 24.
British Variety to Give
Three Coaches to Israel
From Eastern Edition
LONDON—The Variety Club of Great
Britain will present three "Sunshine"
WEEK
Opportunity
in
coaches to centers in Israel caring for
handicapped children at a handing-over
ceremony scheduled to take place in Israel
in October.
Costing $7,640 each, the gift coaches
have been personally sponsored by Variety
members Alfred Cope, Cyril and Nathan
Easterman (jointly), and Sheila Berman,
wife of a club executive officer. The approximate
cost of transporting the vehicles
to Israel is $840 each. This cost has been
undertaken by Variety executives James
Carreras, Monty Berman and Ben Rosenfeld.
Knocks
It is estimated that there are more than
10.000 physically handicapped childi-en in
Israel with little or no means of transportation.
They are prevented from attending
remedial centers and enjoying the occasional
holiday excursion, factors which
have made the "Sunshine" coach project
such a pronounced success in America,
Canada, Mexico, Ireland and Britain.
More than 100 are now in use in these
countries.
The coach plan was created in 1962 by
the Variety Club of Great Britain and has
been endorsed by the medical profession
as an excellent means of providing therapeutic
treatment. Leslie Macdonnell, past
chief barker of the Great Britain club and
managing director of Moss Empires, conceived
the coach plan. He wUl lead a
British contingent to Israel for the presentation
of the coaches.
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion ideas
Carreras, international chief barker of
the Variety world movement, to which is
affiliated 35 clubs, anticipates that members
of the Variety movement in America
also will be present for the occasion.
• FEATURE REVIEWS for
Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
BOXOFFICE :: June 28, 1965

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS
RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO ,: BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Chicago Press Giving
Theatres Free Ad Support
All of the Chicago newspapers at the behest
of the Balaban & Katz circuit now are
extending regular institutional support to
the industry through the use of gratis ad
drop-ins on the daily movie pages. Father's
Day-week ads urged the day be celebrated
as "family day at the movies."
Paced first by the cooperation last year
of the Chicago Tribune, now the Chicago's
American, Sun-Times and Daily News have
pledged the same support all seasons of the
year, according to B&K ad-pub director
Ed Seguln.
Three National Magazines
Feature AIP, Young Stars
American International Pictures, its
smnmer releases and its contract star Patti
Chandler have scored a simultaneous
three-national magazine multi-page photostory
publicity coup.
Miss Chandler hit the personal jackpot
when she became a "double cover girl" as
Look and Pageant magazines featured the
starlet in color cover photos as the focus
of featme photo and stoiy layouts about
AIP's young stars and its summer release
musical comedies.
Another AIP promotion coup comes
simultaneously in the July issue of Esquire
which features a seven-page layout on the
company's starlet and films, entitled
"Beach Blaiiket Babies."
Miss Chandler has the color cover of
the June 29 issue of Look and stars in a
five-page, all color photo and story layout,
titled "Success Overtakes Patti
Chandler." AIP gets plugs for "How to
Stuff a 'Wild Bikini" and "Ski Pai-ty" in the
stoi-y.
The July issue of Pageant has Miss
Chandler in its color cover photo, with
eight more pages of photos and stoi-y inside
titled "Beach Blanket Boxoffice Boom."
Here again, AIP's other young stars and
its new musical fUms are plugged.
Savannah Lucas Sets Kiddie Shows; Misbehavior
No Problem With Theatre's
The Lucas Theatre in Savannah kicked
off its 10th consecutive kiddie show series
Wednesday (16) with an attendance of
1,340 kiddies, only 20 under house capacity,
and the largest first show attendance
yet reported. The theatre has
scheduled 12 shows sponsored by the
Savannah Coca-Cola Bottling Co.
Admission to the shows is sLx Coke bottle
caps. The program consists of a feature
Institutional ads beginning Monday (21) suitable for children, two cartoons and a
pitched "sunmiertime is the best time at serial. Usually a Popeye cartoon is shown
the movies." These will be alternated with on each program as a follow-up on a
ads stressing the cool comfort at the popular local TV program, which features
movies, also the ad suggestion to parents Popeye. A 20-mlnute stage presentation is
to keep the youngsters cool, safe and comfortable
offered, when prizes are awarded and kids
by sending them to the movies. engage in stunts.
Personal credit for the industry support In the past, the 1,280 seat Avon Theatre
was given by B & K to the amusement advertising
managers, namely, the Tribune's Lucas. It is under the same general man-
is opened to handle the overflow from the
Bert Swatek, the American's 'William Carroll
and Ed Kovacic, who handles both the The kiddie shows are presented with a
agement.
Sun-Times and Daily News movie advertising.
full-house staff on duty. The Savannah
Police Department cooperates in handling
the street traffic prior to the time the doors
are opened. The theatre employs a fireman
in uniform to aid in control during the
shows. A determent to misbehavior is the
policy of the Lucas to take misbehaving
Enforced Policy
children to the manager's office where the
parents are contacted, and a request made
to come get the chUd. The child also is
banned from attending any further kiddie
show.
MGM Prints One-Million
Heralds for 'She' Use
As part of its exploitation campaign
for the Ursula Andress starrer "She."
Metro-Goldwyn-Mayer has printed more
than a million copies of a special herald
to be used by exhibitors in connection with
its summer release which began 'Wednesday
19) at various situations throughout the
country.
The herald is dominated by the figure of
Miss Andress, proclaimed "the most beautiful
woman in the w-orld."
The openings included the State Lake
Theatre in Chicago, a multiple run in the
St. Louis area, a multiple run in Denver
and an engagement at the admiral Twin
Drive-In in Tulsa. It also opened Friday
(11) in a multiple engagement in Atlanta,
and on June 30 at the Pox Theatre
in
Detroit.
Ladies Matinee Effective at Uniontown, Pa.
The State Theatre, Uniontown, Pa„ has ,ust ended a ten week Lad.es Shop and Show Mo ,
nee P^omot.on
which proved highly successful. Jay Frankenbery and his two assistants, Elmer Sementa ond Charles
Coburn lined up 22 merchants who contributed prizes throughout the series. Above left, giveaway
merchandise is displayed along with a listing ot the participating merchants. R.ght, the ladies are being
served coffee and donuts in the theatre lobby as part of the promotion. The State ,s an operation of the
Monessen Amusement Co., Greensburg, Pa.
BOXOFFICE Showmandiser June 28, 1965
-97-
^

A Borrowed Rolls-Royce, Yellow, Too,
Helps in Buffalo Campaign for MGM Film
When "The Yellow Rolls-Royce" was
shown at the Center Theatre in Buffalo,
Edward Miller, managing director; Arthur
Krolick, district manager, Buffalo Paramount
Corp., and Norman Pader, MGM
publicity representative, pulled out all stops
in publicizing and exploiting the pictm-e.
Plans had been made for MGM's Rolls-
Royce to be on television when it arrived
in town. However, when Buffalo was removed
from the itinerary, a local Rolls-
Royce owner (a yellow one, too) was enticed
to loan his car for the stunt. Working
with producer Bob Shea of WKBW-
TV, arrangements were made to drive Liz
Dribben and Nolan Johamies, two station
personalities who conduct a daily live audience
show "Dialing for Dollars," to work in
the morning. The studios had their
cameras out on the street, welcoming them
as they drove up. It resulted in much
extra-air time.
A Rolls-Royce race was the feature event
at the Lancaster Speedway. A stock car
was painted yellow and dubbed "The Yellow
Rolls-Royce." A trophy and guest
tickets went to the winners. Public address
system amiouncements, sport page stories
and radio plugs were part of the anangement.
The car also was on display in
downtown Buffalo with appropriate
banners.
As the result of a diligent search, Buffalo's
one and only butler was discovered
and a feature stoi-y, in the form of an interview,
was presented in one of the local
newspapers. Another feature was the
naming of the "driver of the year" by the
Automobile Club of Buffalo. He was invited
to be the guest of the Center management
to see the picture.
Strollers down Broadwoy in New York did doubletokes
when two life-size cut ouf posters of Rex Harrison
ombled down the street with the support of an
MGM home-office aide who was delivering them to
a merchandising session for Showcase exhibitors.
The meeting set plans for today's (28) Showcase
engagement at 25 metropolitan New York theatres
for "The Yellow Rolls-Royce." Representatives of
11 circuits attended. "Operotion Crossbow," which
opened Wednesday (23) in its 25-theatre Showcase
run, also was discussed.
Sixteen-thousand "Yellow Rolls-Royce"
heralds were distributed through tie-ups
with Sattler's Record Club in three outlets,
the W. T. Grant record department and
Rich's Ice Cream (50 stores). In addition,
working with Al Tupkin, MGM record representative,
the hit album was publicized
by radio stations through contests and
giveaways. Sattler's Record Club gave 25
gratis radio announcements on Station
WKBW and there was a like nmnber on
Station WNIA.
An array of lovely models in yellow
gowns added to the gala opening night
ceremonies, distributing programs and
greeting guests.
Fashion Tie-In, Contest
Build Cincinnati Opening
A 14-year-old Cincinnati "Cinderella,"
who had been wishing for a ride in a Rolls-
Royce, had her wish come true as a winner
in a contest, the climax of a promotional
campaign for the opening of "The Yellow
Rolls-Royce" at the RKO-Grand Thursday
(17).
The Cinderella, attired in one of the
actual "Yellow Rolls-Royce" dresses, not
only rode in her chauffeured "Rolls," but
was treated to a gourmet's delight at the
nationally famous Maisonette Restaurant
and later became the center of attraction
in the festivities at the opening of the film.
All of Cinderella's wishes were fulfilled
in "an enchanted evening in the Yellow
Rolls-Royce," an event she always will
remember.
To make possible the evening, there was
an intensive three-week promotional campaign,
opening with a 110-inch ad in the
Cincinnati Enquirer which helped to kick
off the H & S Pogue Co. promotion for the
Joan Leslie "Yellow Rolls-Royce" fashions.
The entire cost of the ad was picked up by
Pogue's and included theatre and playdate
information about the film, as well as the
drawing for "the night on tiie town."
The drawing was featured in a two-week-
of England," it was sold during World
War II to a San Francisco resident.
The inspiration and coordination for the
entire "Yellow Rolls-Royce" promotion
here in Cincimiati, was handled entirely by
MGM publicity representati\'es, national
and local.
Contrary to the traditional quietness of a
Rolls-Royce, the MGM film produced a
dignified noise at the Grand boxoffice.
A Missing 'Head/ Prizes
Draw Attention to Theatre
An easy and inexpensive promotion,
through the cooperation of radio station
KXOL, directed attention to the Trans-
Texas Hollywood Theatre in Port Worth,
managed by Harry Gaines. The playdate
was Magna 's "Harlow," the Electronovision
version.
The gimmick consisted of cutting out a
large print of the head of "Harlow" ( (Carol
Lynley) from one of the theatre's 40x60
posters and "hiding" it. The decapitated
poster was placed in a frame and stationed
in a conspicuous spot in the lobby. The
head was advertised as "stok'n" by KXOL.
Riid I'le stolen picture c^
HARLOW
end vmlhf •'ollowi'-q gifts
J
Tandy Mart MT^ Simp
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___RKWUI!ANT WaWf«vmUat.Jliv
12 Seats for Saturrf^ BflOpm [Kifomiaitte
FOR YOUR FRIENDS AND OUiSTS
PIUS ACHAUCFEUSED UM0U5(NE fO«\S&« USE
iCXOL '3®o
fOR oerAiLS "~
This poster in the Fort Worth Hollywood told of the
theatre's stunt with KXOL to ballyhoo its "Harlow"
playdate.
The radio station, in turn, pitched to find
the stolen head and win some prizes.
The Hollywood started the campaign ten
days in advance of playdate. The pictm-e
was discovered five days later. It had been
placed in a window on the 11th floor of
the city's modern First National Bank
Bldg.
The prizes were an expensive wig, styled
by an expert in the employ of Tandy Mart
Wig Shop, plus a travel case from the
concern; dinner for two with one of the
radio station disc jockeys; 12 reserved
seats for friends and guests of the winner
long display in the Miss Couture Shop in
the downtown Pogue's department store.
In addition to the in-store display, the four
main Pogue wmdows in the busy Carew
Tower Arcade displayed for two weeks the
Joan Leslie fashions surrounded by to
20x30
see "Harlow" and a chauffeured limousine
to take the winners to the Cross
color portraits of the film's stars. Theatre
and playdate information was prominent Keys Restam-ant and in
theatre. The exclusive
restam-ant also used its outdoor sign
each of the four windows.
The yellow Rolls-Royce to
used in the
advertise;
promotion
is the property of Robert Harpenou. KXOL's 'Harlow' winner."
"Bully for Jack Woods,
owner of Cincinnati's Carrousel Inn. The
The stunt was carried out from an idea
car is a 1935 Phantom of
11, four-door
KXOL
sedan,
salesman Rick Richar(ison.
which is painted as the one in the MGM
film. Originally built for a "cigarette king
Broumas Showmen Awards
Winners of Broumas Theatres showmanship
awards were announced by John G.
Broumas, president. Winners are; Manager
of the Month. Ben Braude, Liberty
Plaza Theatre, Youngstown, Ohio; best individual
campaign. Jack Magnone, Vienna
Theatre, Vienna, Va., for "Fantasia"; best
honorable mention. Jack Laughlin, Lincoln
Knolls Theatre, Youngstown, Ohio, for
"Goldfinger."
BOXOFFICE Showmandiser ; ; June 28, 1965

Savannah Theatres First to Use Cold-Type
Four-in-One Stunt
Method in
Newspaper Ads; No Cuts Needed
The Savannah newspapers not to be outdone
by their big city brothers, at least
some of the big city publications, have begun
the cold-type method of ad setting,
and theatre ads ai-e among the first to get
this new modern electronic treatment.
Theatremen who handle the ads have
expressed amazement at the new process
which practically makes every ad set for a
theatre an individual artistic endeavor, although
the theatres do not employ artists
to make up ads.
The cold-type method of ad setting,
which eliminates entirely the use of any
type in the preparation of an ad, has resulted
in an investment by the Savannah
News-Press of thousands of dollars worth
of new equipment. To add to the mai-vel of
the new style, part of the equipment, the
computer, is located 80 miles from Savannah
in the Augusta Chronicle building. The
Chronicle owners also own two Savannah
newspapers.
On the surface the cold-type method
seems quite simple. The theatre manager
prepares his ad in the usual manner, only
instead of furnishing a mat or cut for
illustrations, he cuts from the press book,
the portion of the ad needed, and attaches
this to the copy. This illustration matches
that which he has pasted in his ad.
At the newspaper, a paste up ad is made
of the original copy as presented by the
manager. Even the borders of all kinds
now comes in spools of tape. Before the
paste up can be made, however, the skill
of modern electronics comes into play. The
man or woman handling the paste up,
takes the original copy and goes to a machine
which has the appearance ol being
a large typewriter. Lines of type copy are
fed into this machine, while at the same
time the size and style of the type is
designated. At the other end of the machine
a perforated green tape comes out.
This tape which contains complete information
as to the copy in the ad, the size
of the type and the style is then fed into
another machine. This machine in turn
feeds electrical impulses into wires whidi
carry the message to the computer in
Augusta.
Almost simultaneously from another machine
in the News-Press cold-type room,
comes a pink tape, fed direct from the
computer in Augusta. This tape is fed
into a machine which interprets the perforations
into type of all sizes, the same
copy that was originally fed into the first
machine. The type is photographed onto
a strip of white paper. As it comes out of
the machine it appears like a ticker tape
which feeds stock quotations, only on this
cold-type tape, is the exact copy, the proper
size, as is needed in the theatre ad.
It takes but a few minutes for an employe
with a pair of scissors to cut up the
tape, paste the copy in the proper place
on the ad, and all that is then needed is to
make a photograph engraving of the entire
ad. Not a single piece of type has been
used in the entire set-up.
While it may sound complicated, the
process works with rapid speed and indeed
an ad can be set in a matter of minutes,
with the new cold type process.
At the present time there are only 18
of the devices in use in newspaper offices,
and Savannah theatremen feel honored
that movie ads were among the first to get
this new electronic treatment.
The new process eliminates the need for
mats or engravings, and tricky ad set ups,
such as tilted borders, etc., can be handled
quickly with the new pi'ocess. Pictui'es direct
from press sheets can be used in ad
make up, without having to secure the
original still. The fact that the system
makes its own printed type electronically
takes it out of the category of the off-set
method.
Ad proofs sent to the theatre also are
different. They now are in the form of a
blue print copy, blue copy on white paper.
No more smeary black inked proofs. No
more smell of good old printers ink.
United Artists took over the corner ot Hollywood and
Vine with stunts on four pictures taking place
simultoneously. While a model ond on elephant
plugged 'Mister Moses," on Indian beauty chonged
street signs to "The Hallelujah Trail" and a catgarbed
model took time oft from passing out fliers
on "What's New Pussycat?" to steady o ladder. A
mobile display truck bellying "The Train" passes in
the background. The four UA films were all set to
open on Hollywood Boulevard within o three-week
period.
'Family Jewels' Tie-In
Exhibitors are promised the support of
more than 2,000 Firestone Tire retailers
in a national promotion set by Paramount
for Jerry Lewis' "The FamUy Jewels."
Two weeks prior to openings of the
Technicolor comedy in their respective
territories, Firestone dealers will run
special "Family Jewels" newspaper tie-in
ads. Spectacular window and compter displays
also will be set up, in addition to contests,
prize give-aways and other promotions.
Jerry Lewis plays seven different roles in
"The Family Jewels," which he also produced
and directed. The Paramount release
introduces new child star discovery
Donna Butterworth.
'Magnificent Men' Gets
$70,000 in Cross-Plugs
Cooperation between landlord and tenant
resulted in 14 star appearances at the
opening of the new Century City Plaza, and
in $70,000 worth of cross-plugs for 20th
Century-Pox's "Those Magnificent Men in
Their Flying Machines," premiering at the
Beverly Theatre in Hollywood.
Film and appearing personalities were
featured in 700,000 copies of a special section
distributed by three newspapers; on
advertisements on five radio and three
television stations. Emcee Johnny Grant
worked in an announcement of the opening
at each star appearance before an
estimated total of 35,000 persons. A 15x8
sign plugging "Magnificent Men" was
carried by world record holder Tracy
Barnes' balloon, which was a featured
attraction.
Century City's parent company, Alcoa,
owns the 20th-Fox land as well as the new
development, the whole area formerly
having been studio property.
BOXOFFICE Showmandiser : : June 28, 1965
Showman's Puppet Display Aids lili'
Manager James Manuel of the Geitner
Theatre in SUver Creek, N.Y., used a packing
box. Magic Markers and the remains
of one-sheets and window cards to help
spread the word on his playdate, MGM's
"Lili."
The cost of the promotion was nominal,
and much comment was created in the
town.
Manuel, who arranged with a local variety
store to build a window display highlighting
his playdate and the store's toy
Showman
James
Manuel ot the Geitner
Theatre, Silver
Creek,
N.Y., built this window
display in a
voriety store to help
promote his playdate,
MGM's "Lili."
department, constructed a large puppet
theatre complete with moveable settings
and drops for prominence. Puppets were
affixed in the theatre and a silhouette of
children watching a performance was
placed in front.
A one-sheet easel displayed playdate information.
The one-sheet came from National
Screen Service and the store contributed
balls, balloons, toys and Japanese
lanterns to complete the window, which had
a hand-painted background.

AIP
—Tommy
—
: June
—
S-
XHIBITOR HAS HIS SAY
BUENA VISTA
Those CaUoways (BV)—Brian Keith,
Vera Miles, Brandon de Wilde. The best
from Disney in some time. Tliis has more
adult appeal and hence better boxoffice.
Played Sat., Sun., Mon.—Arthm- K. Dame.
Scenic Theatre, Pittsfield, N.H. Pop. 2,400.
COLUMBIA
Quicli Gun. The iCoD—Audie Mm-phy,
Merry Anders, James Best. A wonderful,
colorful and entertaining movie. Audie
Murphy is superb. Color and scope are
outstanding. These are the pictures that
will keep the boxoffices open. Give us
more like this. Played Thui's.. Pri., Sat.
Weather: Good.—Rauley W. Connell, Pineview
Drive-In Theatre, Bassett, Neb.
Ride the Wild Surf (Col)—Fabian, Shelley
Fabares. Tab Hunter. Again, I repeat,
when a pictm-e appeals to young people
(teenagers) it means success at your boxoffice.
This one did just that and did
business. It is a good story in color and
the youngsters loved it. What more does
a theatreman ask? Play it and smile.
Played Sun., Mon., Tues. Weather: Fair.
—George C. Clanton, Daw Theatre, Tappahannock,
Va.
METRO-GOLDWYN-MAYER
Outrage, The (MGM)—Paul Newman,
Laurence Harvey, Claire Bloom. Hard to
say on this. Top players try hard, but story
not up to their value. Probably had they
worked cut a reason for the tales and
picked one as true, all would have been
well. Played Wed.—Ai'thui- K. Dame,
Scenic Theatre, Pittsfield, N.H. Pop. 2,400.
Quo Vadis (MGM-Reissue) — Robert
Taylor, Deborah Kerr, Peter Ustinov. Leo
Genn. One of the alltime greats! It did
not even look dated, print and color excellent.
The kids and teens were in at-
All Patron Comments
Good on 'Flowers'
Top names in star value and a real
cute plot elevate Universal's comedy,
"Send Me No Flowers," to a high level.
Very, very amusing. Good color, too.
All comments were good on this one.
Starlite Drive-In.
Chipley, Fla.
I. ROCHE
lABOUT PICTURES!
AMERICAN INTERNATIONAL
)
Pajama Party
i
Kirk, Annette
Funicello, Harvey Lembeck. If you
Girls Came to See Beatles
As Much as Five Times
can't do business on this with your teenagers
(GUI- big- audience) find another busi-
I played "A Hard Day's Night," from
ness! Good business. Played Sun., Mon.
United Artists and starring the Beatles,
late, Weather: Pair and cold.—Ten-y Axley, New
but it did business. I had some
Theatre, girls England. Ark. Pop. who came 2,136.
to see it five times.
Pyro—The Thing Without a Face (AIP)
M. W. LONG
—Barry Sullivan, Martha Hyer, Sherry Lans Theatre
Moreland. Excellent business on weekend. Lansing, Iowa
Played with "The Beatles Come to Town"
tendance, but adults don't like three-hour
normal.
cold.
atre, England, Washburn,
N.D. Pop. 968.
Ai-k. Pop. 2,136.
Quo Vadis iMGM-Reissue)—Robert Taylor,
Deborah Kerr, Peter Ustinov. This
brought more "seldom-attenders" than us-
and
twice, so "Pyro" must have gotten them
they
movies or repeats. Business below
didn't sit through the Beatles
there. Played Thurs.. Fri., Sat. Weather;
Fair and warm.—Terry Axley, New The-
Played Sun., Mon. Weather:
Ken Clii-istianson, Roxy Theatre,
Very
ual. It's still big. Did fair business for
Thursday. Fi-iday. Satui-day. Weather:
Okay.—C. A. Swiercinsky, Major Theatre,
Washington, Kas.
Unsinkable Molly Brown, The (MGM)—
Debbie Reynolds, Harve Presnell, Ed Begley.
We raised our- prices on this and, by
golly, it must have advertised the picture.
We didn't sink, but floated buoyantly to
the bank with the best gross so far in
1965. We also had more people leave with
smiles showing through tears than we've
seen in a long time. Small towns should
by all means play this one. Played Thurs.,
Fri., Sat. Weather: Rain and snow.—C.
D. Simmons, Grace Theatre, Grace, Ida.
Pop. 725.
Your Cheatin' Heart iMGM)—George
Hamilton, Susan Oliver, Red Buttons. The
late Hank Williams had more followers
than we realized. Good di-aw for the country
music lovers. Played Sun., Mon.. Tues.
Weather: Rainy.—C. A. Swiercinsky. Major
Theatre, Washington, Kas.
PARAMOUNT
New Kind of Love, A (Para)—Paul Newman.
Joanne Woodward, Thelma Ritter. I
let this pass once and wish I had again.
Pictures with "love" in the title, with a
few exceptions, do nothing for me, especially
those with sophisticated "sex."
Poor business. Played Siui., Mon. Weather:
Fair and warm.—Terry Axley, New Theatre,
England, Ark. Pop. 2,136.
Robinson Crusoe on Mars (Para)—Paul
Mantee, Vic Lundin, Adam West. Some of
the best photography I have ever seen, in
beautiful color. Lot of science-fiction
"hokum," but should do okay in small
tovnis. Good business here. Played Thm's.,
Pri., Sat. Weather: Fair and warm.—Terry
Axley, New Theatre, England, Ark. Pop.
2,136.
Son of Captain Blood, The (Para)—
Sean Flynn, Alessandra Panaro, Jose Nieto.
Fau-ly good show in color, with lots of action,
but I can do little or nothing with
sea pictures of this sort. One of the worst
weekends in months. Played Thm-s., Pri.,
Sat. Weather: Fair and warm.—Terry Axley,
New Theatre, England, Ark. Pop, 2,136.
20th CENTURY-FOX
Horror of Party Beach, The (20th-Fox)
—John Scott, Alice Lyon, Allen Laurel. An
oldie I split up on a twin-bill combination
and did okay. Played Thurs., Fri., Sat.
Weather: Fair and warm.—Terry Axley,
New Theatre, England, Ark. Pop. 2,136.
Move Over, Darling (20th-Fox) —Doris
Day, James Garner, Polly Bergen. One of
Fox's best of the past few months for my p_
situation. Star value helped a lot. Played tjgg
Sun., Mon. Weather: Fair and cool.
Teri-y Axley, New Theatre, England, Ark.
Pop. 2,136.
North to Alaska ( 20th-Fox-Reissue )—
John Wayne, Stewart Granger, Ernie
Koi acs. Better than average draw on reissue
repeats. Worth picking up, and it pleases
them all.—C. A. Swiercinsky, Major Theatre,
Washington, Kas.
UNITED ARTISTS
633 Squadron (UA)—Cliff Robertson
George Chakiris, Maria Perschy. Good
picture. Did not do average Saturday business,
but played second loin, which probably
accounts for the low gross. Pictm-e was
okay. Played Sat.—S. T. Jackson, Jackson
Theatre, Flomaton, Ala. Pop. 1.480.
Tom Jones (UA)—Albert Finney, Susannah
York, Hugh Griffith. Great disappointment.
Apparently it had been played to
death before we got a chance to show It.
Played Pi'i., Sat. Weather: Good.—The
Rowell Brothers, Idle Hour Tlieatre, Hardwick,
Vt.
UNIVERSAL
I'd Rather Be Rich (Univ) —Sandra Dee,
Robert Goulet, Andy Williams. Didn't do
what I expected considering its star value,
but business fair. Played Sun., Mon. Weather:
Fair and warm.—Terry Axley, New
Theatre, England, Ai'k. Pop. 2,136.
Night Walker, The (Univ) — Barbara
Stanwyck, Robert Taylor, Hayden Rorke.
The kids loved to scream, but that wasn't
enough to make this dud a success. Barbara
Stanwyck certainly has gone downhill
when she plays in pictm-es like this. Business
only fair. Played seven days. Weather:
Very wann.—Donald E. Bohatka, manager,
DuPage Theatre, Lombard, 111. Pop.
25,300.
Night Walker, The (Univ) — Barbara
Stanwyck, Robert Taylor, Hayden Rorke.
Comments from my patrons were to the effect
that they didn't know what it was all
about. Had many drive-outs. Dark photography.
Too morbid for me. Played Fi-i.,
Sat. Weather: Good.—I. Roche, Starlite
Drive-In, Chipley, Fla. Pop. 3.250.
Send Me No Flowers (Univi —Doris Day,
Rock Hudson, Tony Randall. Good. Above
average di-aw. Played Sun.. Mon., Tues.
Weather: Okay.—C. A. Swiercinsky, Major
Theatre, Washington, Kas.
Strange Bedfellows (Univ) —Rock Hudson,
Gina Lollobrigida. Gig Yomig. Good
story and cast and color, so what more do
you want. Clever picture that did only fair
at the boxoffice, but not fault of the picture.
Played seven days. Weather: Very
warm.—Donald E. Bohatka, manager, Du-
Page Tlieatre, Lombard, 111. Pop. 25,300.
WARNER BROS.
Palm Springs Weekend (WB) — Ti'oy
Donahue, Connie Stevens, Ty Hardin. This
is a wonderful comedy, enjoyed by all.
Play it if you passed it up. Business better
than usual. Played Thurs. Weather: Rain.
—W. S. Funk, Star Theatre, St. Stephen,
S. C. Pop. 1,341.
J
— 100 BOXOFFICE Showmandiser :
28, 1965

. Debema
BOXOFFICE
An interpretive analysis ot lay and trodepress (evicws. Running lin
minus signs indicate degree ot merit. Listings cover current reviews,
also serves as an ALPHABETICAL INDEX to feature releases, c i
Pj Ponavision; Cr Techniramo; s Other onomorphic processes. Symbol
Aword; © Color Photography. Legion of Decency (LOD) ratmgs: Al— Unobjectionable
aqe; A2— Unobjectionoble for Adults or Adolescents; A3— Unobjectionoble for At
Unobjectionoble for Adults, with Reservations; B—Obiectionoble in Port for All;
the order of rcleose. FEATURE CHART.
ii in parentheses. The plus
pdated regularly. This dcporl
for Cinemascope; V VistaV
, denotes BOXOFFICE Blue R
BOOKIlfGUIJDE
Review digest
AND ALPHABETICAL INDEX
++ Very Good; + Good; — Foir; — Poor; = Veiy Poor the summory H Is rated 2 pluses, — as 2 minuses.
2936 Across
2SS3 ©Advi
the River (85) Dt
I
HI
6-21-65
(98) Ad Embassy 12-14-64 A2
Aegean Traged» (63) Doc Apollo 2-15-65
©Agent OOB?^ (9S> Satire ...Confl 2932 6-7-65
©All These Women (SO) Comedy. .Janus 11-30-64
2873 Americanization ol Emily.
The (U5) War Com MGM 11- 9^ B
2932 ©Amorous Adventures ol Moll
Flanders, The (126) Com £ P-wa 6- 7-65 B
Anatomy of a Marriage
(97) (96) Drama Janus 12-21-64 A4
Andy (86) 2900 Drama Univ 2-15-65 A3
2897 Animals, The (87) Ad Emerson 2- 8-65
2924©Art of Love, The (90) Comedy.. Univ 5-10-65 A2
2S91Atragon (88) ® SF AIR 1.18-65 Al
2879 Awful Dr. Orlof. The (90) Hor Sigma III 11-30-64
—B—
2895 Baby, the Rain Mutt Fa.l (100) Dr.. Col 1-25-65 A2
2894 Back Door to Hell (68) War Dr 20th.Fox 1-25-65 A2
Banana Peel (97) Comedy Dr. ...P-C 4-12-65 A3
2930 © Battle of the Villa Fiorita,
(111) p Drama WB 5-31-65 A3
Bay of the Angelt (85)
Ital. Drama Pathe Contemporary 2-22-65 A3
©Beach Blanket Binao (9S) p CD 2933
AIR 6-14-65 A2
2923 ©Black Sours (81) Western Para 5-10-65
2903 ©Black Torment, The (88) Mys Govemor 3- 1-65
2919 ©Blood and Black Lace
(90) Crime Drama AA 4-26-65 B
2891 y©Boy Ten Feet Tall, A (SS) Dr Para 1-18-65 Al
2903 Brain. The (83) Science-Fiction Governor 3- 1-65
2926 Brainstorm (114) ® Drama WB 5-17-65 A3
Bus, The (62) Doc Edward Harrison 5- 3-65
2911 ©But Riley-t Back In Town
(93) Drama Univ 3-29-65 A3
lililli 1
5+
+ :t: ++ ± tt + 1+
4-1-3-
8+2-
5+1-
1+3-
6+2-
3+2-
+ ++ 4+ -H- 9+
+ tt + 5+
+ + ± + S-i-1-
+ + + 4+
1+
It i: 3+2-
+ + tt tt 7+
1+
++ + + 5+
+ H 4+
2880 ©Get Yourself a College Girl
la
(86) ® Teen Mus MGM 11-30-64 B
2S95©Girl Happy (96) p Musical MGM 2- 1-65 B
2925 ©Girls on the Beach, The (SO) Mus. .Para 5-17-65 B
2927 0GO-GO Big Beat! (82) Mus .. Eldorado 5-24-65
2931 ©Go Go Mania (70) Mus (tj AlP 6- 7-65 Al
2876 ©Goldfinger (10«) Ac Dr UA 11-16-64 A3
2873 ©Goodbye Charlie
(117) Farce Com 20th-Fox 11- 9-64 A3
2902 ©Gorgon, The (S3) Hor Dr Col 2-22-65 A2
2904 ©Greatest Story Ever Told,
The (221) ® Biblical Drama UA 3- -1-65 Al
Guests Are Coming (110) Polish C Kowal 5-24-65
2917 ©Guide, The (120) Dr. .Stratton Infl 4-19-65 A3
2916 ©Gunfighters of Casa
Grande (92) Ac West MGM 4-12-65 A2
2S85Guns August, The (99) Doc. .Univ 12-a-64 Al ++ + +
2928 Harlow (120) Electronovision Magna 5-24-65 B :!:
of
—H—
i: ±
2921 ©Hercules, Samson and Ulysses
(85) Adv Drama MGM 5- 3-65 Al +
2930 He Who Must Die (122) C' Dr.,Lopert 5-31-65 A3 +
2931 ©High Wind in Jamaica,
A (104) ® Drama 20th-Fox 6- 7-65 A2 + + +
2880 ©Horrible Dr. Hichcock,
Ttie (76) Horror Sigma III 11-30-64 +
2905©Horror Castle (S3) Hor Dr Zodiac 3- 8-65 A3 +
Hot Hours, The (69) Fr Com Dr.. Brenner
28% ©How to Murder Your Wife (US) C UA
l-lB-65
2- 1-65 A3
±.
+ + +
2890 Hush . . . Hush, Sweet Charlotte
(134) Ho Dr 20th-Fox 1-11-65 A3
2924 Hysteria (86) Suspense Drama ..MGM 5-10-65 A3
_
f
2896 Carry On Spying (87) Comedy. .Governor 2- 1-65 + + +
2906 Casablan (63) Drama Fristh-Natas 3- 8-65 + ± +
2927 ©Cat Ballou (96) Com Col 5-24-65 A2 + + ff
Autumn (158) ® W. .WB U- 2-64 Al tt + tt
of
2872 ©Cheyenne
2917 ©Circle Love (105) Epis. Dr. Confl 4-19-65 C ± +
2899 ©Clarence, the Cross- Eyed
©Collector, The (119) Drama ....Col 5-31-65 A4 tt
2929
(91) War Ad AlP 2- 8-65 Al + +
2897 Conquered City
C
2887 ©Contempt (103) © Drama.... Embassy 1- 4-65 ±
Convict Stage 2935 (71) W 20th-Fox 6-21-65 +
in 2901 the ©Crack World (96) S-F..Para 2-22-65 A2 + + +
292) Crooked Road, The (90) Melo Seven Arts 4-26-65 A3 +
2907 ©Curia of the Mummy's Tomb,
Col 3-15-65 A2 + ± +
THe (81) ® Horror
2935 Curse of the Stone Hand
(72) ADPC 6-21-65
28SlDaniella hy Night (S3) Ac Dr.. Cambist 12- 7-64
2893 ©Day the Earth Froze, The
(67) Folk Tale Renaissance 1-25-65
2910©Deadwood '76 (100) Fairway Infl 3-22-65
W..
2897 ©Dear Brigitte (100) © Com. .2mh-Fox 2- 8-65 Al
2S84DBar Heart (114) Comedy Dr. .. .WB 12-14-64 A3
2921©Die! Die! My Darling! (97) Cr Dr.. Col 5- 3-65 A3
2929©Dingaka (98) iC: Drama ...Embassy 5-31-65
2888 ©Disorderly Orderly (90) ® Com.. Para 1- 4-65 Al
2915 ©Dr. Terror's House of Horrors
(98) Horror Dr Para
12-65 A2 + + + i; tt
± + + ± + 6+2-
3+1-
7+
3+2-
1+
it 3+2-
4+1-
1+1-
olf
2936 Face
(60) HDPC 6-21-65
2918 Fanny Hill
(104) Com Farce Players 4-19-65
...Famous
W©F»'her Goose (110) War Comedy Univ 11-23-64 Al
2877
2902 Ferry Cross the Mersey (86) CD..UA 2-22-65 Al
©Fiiicho (75) Semi-doc Rohauer 6.21-55
©Fluffy (92) Comedy Univ
2915
4-12-65 Al
2924 Fool Killer. Period The (100) Drama AA 5-10-65 A2
2921 Courageous (72) ©Fort W Dr..20th-Fox 5- 3-65 B
1+
2+1-
tt 11+
+ 7+
+ 4+
5+2-
1+1-
8+
6+1-
(124) ® Period Spec Col 4-26-65 A3
BOXOFFICE BooIdnGuide ;: June 28, 1965

REVIEW DIGEST
AND ALPHABETICAL INDEX ++ Very Good; + Good; i Paii the summary H is rated 2 pluses, = as 2 mii
I!
± ±
2+
tt

.
.
Feature productions by company in order of release. Running time in parentheses. © Is tor CInemaScope;
® VistoVision; ® Ponovision; ® Techniromo; fsi Other onomorphic processes. Symbol U denotes BOXOFFICE
Blue Ribbon Aword; © Color Photography. Letters ond combinations thereol indicate story type— (Complete
key on next page), for review dates and Picture Guide page numbers, see REVIEW DIGEST.
Feature
ALLIED ARTISTS % ti AMERICAN INTL c ti
Linda
©Umbrellas of Cherbouni
(92r)
Catherine Deneuve, Nino
Saundei^
MD..6542
©Taffy anil the Juitole
Hunter (87) 6504
Jacques Bereerac, Padllla
Manuel
©The Human Duplicators
(S2) 6535
George Nader, Barbara Nichols
Mutiny In Outer Space (..).. 6536
William LeeUe, Deloree Palth
Tennessee Jamboree ( .
. ) 6537
Country Music Carann (..).. 6538
Young DMIIngo' (90) ..Cr..
Nick Adama, Mary Ann Mob
Victor
Buooo
©Blood and BiKk Ua
(90) Cr..
(Cameron MltcbeU, Bra Butok
Qas
Mad
JAtragon (88) ® ..SF Spec.. 6417
Tadao Takashlma, Yoko Fuljiyama.
Yu Fiijikl
T.A.M.I. (UO) ....Teen Mus. 6418
The Beach Boys, The Barbarians,
Chuck Berry
©The Lost World of
Sinbad (95) ® Ad
Toshlro Mlfune
©The War of the Zombies
(85) ® Ho
John Barrjmoro Jr.
©Taboos of tbe
World (86) Doe
Narration by Price
Vincent
©Beach Blanket Bingo
(98) Teen C
FranWe Atalon, Annette
^Swingers' Paradise
(82) ® M.
Cliff Blctiard. Walter SleMk
©War-Gods of the Deep
(85) ® $F..6504
Vincent Price, Tab Hunter,
Susan Fart
©How to Stuff a Wild
Bikini ® (..) C.
Annette Punkello. Dwayne HI
BUENA VISTA
>Emil and the Detectives
(99) Ad.. 160
WaltiT Slezak, Roger Mobley,
Brian Russell
O©Th0$e (Silloways (130) 00.. 169
Brian Keith. Vera Miles. Brandon
de WUde, Walter Brennan. Ed
»M«ry Poppiis (140) ....F..157
Julie Andrews, Wck Van Dyk(
Darld Tonillnaon, (Synis Johne,
(general rdeue)
chart
.
COLUMBIA
CONTINENTAL
©First Men IN the Moon
(103 (E) SF..012 Claudia
Bdward Judd. Martha Uyer
©Slave Trade In the World
he Finest Hours (114) Doc. .008
.013
©World Without
Sun (93) Ad Doe 014
Andre Kolco, Pierre Oullbert,
RaymotMl Klentzy
The Outlaws IS Coming (89) FC..016
Tlie Three Stooges, Nancy Kovack,
Adam West
Baby, the Rain Must Fall
(100) D..015
Steve McQueen, Lee Renlck,
Don Murray
©Love Has Many Faces
(105) 0.017
Lana Turner. Hugh O'Brlan
©Code 7. Victim 5
(88) ® Ad.. Oil
Lex Barker
©The Gorgon (83) Ho. .010
Peter Chishlng, Christopher Lee
©The Curse of the Mummy's
Tomb (81) Ho..
Terence Morgan, Fred (Hark
WD.. 018 ©Circle of Love (105).
SDiel Die! My
The Magnificent Cuckold (113)
Darling! (97) ..
Claudia CSardlnale, Cgo TofD*
Tallulah Bankfaead,
Michcle Olrardon
D..021
©The Collector (119) D
©The Great Sioux
Massacre (91) Ad.
Joseph Cotten, Damn HeOafln
©Lord Jin (154) (B .
Peter OTooIe. James
JuTfana. Jack Hawklne,
©Cat Ballou (96) ....
Rod Steiger, SheUey Wlnteta
Frankie Avalon, Deborah Walley
Ship of Fools (149) D..(
Vivien LHgh. Slmone Signoret,
Jose Fepier, Lee Marrji
Last Message From Silgon
Burt Reynolds, Danielle Ai*re»
05,000.000 B.C
Rebels In the Streets
The Secret Ajents
Henry Fonda. R(*ert Ryan
City of Fear (90)
Terry Moore, Paul Maxwell
©Die, Monster Die (D Ho.
Boris Karlotr, Nick Adan
©Palama Party in a Haunted
House ® Teen Susp.
Paul Petersen. Deborah Walley
:Thc Black Castle C.Ho.
©Dr. Goldfoot and the Sex
Machine ® My C.
Vincent Price. Frankie Avalon
©That Darn Cat
Hnylcy Mills. Dean Jones,
Dorothy Prorine
The World's Gnafert
Com.,
Swindles
(kbrlclla (JorjelU. Jian-Plerrt
BOXOFnCE BooldnGuide :: June 28, 1965

FEATURE
EMBASSY
CHART
1 ii
The key to letters onir eomtilnations thereof indicating story type: (, J) Adventure Dromo; (Ac) Action
Drama; (An) Animated-Action); (C) Comedy; (CD) Comedy-Dramo; Cr) Crime Drama; (DM) Drama
with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horrof X Drami Drama; (tli) Historical Drama; (M) Musical-
(My) Mystery; (OD) Outdoor Drama; (S) Spectacle; (SF) Sci Fiction; (W) Western.

.
FEATURE
CHART
UNIVERSAL
©The Lively Set
(92)
James Darren. I*a
Doug McClure
©Send Me No Flow
(100) ®
Doris Day, Rock
Tony Randall
Kitten With a Whip
(83) SUSP D..6427
Ann-Mareret. John Forsythe
Sing and Swing (75) Mus P.. 6428
Kenny Ball & His Jazzmen, David
Hemlnts. Veronica Hurst
«i©Father Goose
(117) War Com.. 6051
Cary Grant, Uslie Caron
Guns of August (99) ..Doc.. 6422
World War I
The Night Walker
(86) SUSP D..6503
Robert Taylor, Barbara Stanwyck,
Lloyd Bocbner, Judith Meredith
©Taggart (35) W..6504
Tony Young. Duryea, Elsa
Dan
Dick Foran
Man In the Dark (88) 6506
WUllam Sylvester. Barbara Bbelley.
mizabeth Shepherd
U©The Truth About
Spring (102) D..6508
Mills. Hayley John Mills, James
Ma^Arthur
©Bu« Riley's Back In Town
(93) 0.6507
Ann-Marpet. Michael Parks
The World of Abbott and
Costello (75) C..6510
Bud Abbott, Lou CosteUo
©Fluffy (92) C.
Tony Randall, SMrley Jones
Mirage (107) 0..
Gregory Peck. Diane Baker
The Secret of Blood
Island (84) D..6515
Barbara Shelley. Jack Hedley.
Charles Ttagwell
The Naked Brigade (99) D..65K
Shirley Eaton. Mary Chronopoulou
Ken Scott
©The Art of Love (99) ..C..6517
James Gamer. Dick Van Dyke,
Angle DlcHnson. Elke Sommer
©McHale's Navy Joins tht Air
Force (90) C. .6518
Joe Flynn, Tim Conway
Wild Seed (99) D..
Michael Parks, Cella Kaye
©A Very Special Favor
(..) C..6520
Rock Hudson. Leslie Caron
©That Funny Feeling
Sandra Dee, Bobby Darin
©The Ipcress File ®
Mlctiael Calne. Nigel Green
WARNER BROS.
oungblood Hawke (137) . . D.
Janiw; Franclscus. Suzanne
I'lcshette. Gene\leve Page
©Sex and the Single
Girl (114) CD.
Tony Curtis. Natalie Wood,
Henry Fonda, I>auren Bacall
©Cheyenne Autumn (148)
Super ® 70 Ad.
James Stewart, Carroll Baker,
Richard Wldmark
Special Engagements
.453
(107) Ho. 456
(E)
Connie Stevens. Dean Jones.
Cesar Romero
SNone But the Brave
(105) (g) _. ...D..457
Frank Sinatra, Clint Walker,
Tommy Sands
Brainstorm (114) ® ....D..460
Jetf Hunter. Dana Andrews,
VIveca Lbidtors. Anne Francis
The Woman Who Wouldn't Die
(84) D..461
Gary Merrill. Jane Merrow
©The Battle of the Villa
Florita (111) ,.Mar65
»a Bartot, Cameron MltAell
ZODIAC
©Nightmare In thi Sun
(81) Melo. .Dee 64
Ursula Derek,
Andress. John
©Horror Castle
(83) Ho D..Feb«B
Rossana (Seorge Btrlere,
Podesta.
(TrristopjMr Lee

. May
.
•
.
.
.
..Jun
. May
. N
. May
BOXOrnCE SooWnGuide :: June 28, 1965
^HORTS CHART
BUENA VISTA
(All in color)
FEATURETTE SPECIALS
150 Yellowstone Cubs (48)
152 Disneyland After Dark (48) . .
170 Golden Horseshoe Revue (48)..
171 Tattooed Police Horse (48) . .
REISSUE CARTOONS
20301 R'Coon Dawg (7)
20302 The Nifty Nineties (7)
20303 Baogage Buster (7)
20304 How to Be a Detective (7)..
20305 Father's Lion (7)
20306 Private Pluto (7)
20307 Canine Casanova (7)
20308 Donald's Crime (7)
20309 SIccptime Donald (7)
20310 Donald's Penguin (7)
20311 Bellboy Donald (7)
20312 Little Hiawatha (7)
SINGLE-REEL CARTOONS
123 The Lilterbug (7)
TWO-REEL CARTOON SPECIALS
0097 Goliath 11 (15)
139 A Symposium on Popular
Songs (20)
155 Arizona Sheepdog
(re. release) (22)
THREE-REEL LIVE ACTION
SPECIALS
106 Mysteries of the Deeo (25) . .
105 Islands of the Sea (28)
0099 Eyes in Outer Space (26)
THREE-REEL CINEMASCOPE
0071 Wales (24)
0072 Scotland (25)
COLUMBIA
COLOR FAVORITES
(Technicolor Reissues)
5604 Man on the Flying
Trapeze (7) Dec (
5605 Glee Worms (7) Jan (
5606Fudget's Budget (7) . .
Feb (
5607 Lo the Poor Buffalo
(6I/2) Mar <
5608 The Mountain Ears
5609 .. _
(91/2) May 65
5610 Black Board Review (7) Jun 65
LOOPY de LOOP
(Color Cartoons)
5704 Horse Shoo (7) Jan 65
5705 Pork Chop Phooey
(61/2) ""U-SB
5706 Crow's Fete (6Vi)
Mouse Take (
HR. MAGOO REIS
(Technicolor)
5751 Magoo's Young Manhood
(7) Sep 64
5752 Scoutmaster Magoo
(6I/2)
0ct64
5753 Ragtime Bear (7) ....Nov 64
5754 The Explosive Mr.
Magoo (6) Dec 64
5755 Spellbound Hound
(7) Jan 65
5756 Magoo's Three Point
Landing (&/z) Feb 65
5757 Rock Hound Magoo (6) Mar 65
5758 Magoo's Masquerade
(6)
ONE-REEL SPECIALS
5651 Little Boy Bad (7) ..Sep 64
5652 The Ride (7) Feb 65
SPECIAL COLOR FEATURETTES
5441 Amazing New Zealand
(19) Sep 64
5442 Wonders of Miami Beach
(19) Nov 64
5443 Fabulous California
(19) Jan 65
5444 Wonders of Kentucky
(20) Mar 65
SERIALS
(15 Chapter-Reissues)
5120 Perils tf the Wilderness
( . .) Sep 64
5140 The Iron Claw Dec 64
5160 Adventures of Captain
Africa Apr 65
THE THREE STOOGES
5402 Muscle Up a Little
Closer (17) Oct 64
5403 A Merry ....Dec 64
Mix-Up
5404 Space Ship Sappy (16) Jan 65
5405 Guns A Poppin (.(fM . . Feb 65
5406 Horsing Around (l^z) Apr 65
5407 Outer Space Jitters
(I6I/2) May 65
WORLD or SPORTS
5501 Champion Stunt Driyers
(9

Opinions on Current Productions
Symbol © denotes color; ig) CinemoScope; (g Panovision;
^EATURE REVIEWS
thw onomorphic processes. For story synopsis
The Sandpiper
MGM (528J 117 Minutes
Drama
® ©
July '65
This unconventional love story seems admirably suited
for unconventional lover-stai's Elizabeth Taylor and
Richard Burton. There is a different ending than the
conventional marital one the Burtons managed in private
life, but that stormy romance dramatizes this teaming
of them m similar roles on the screen. Aside from this
angle, the filming in Panavision and Metrocolor of the
Big Sur, one of the most scenic coastline areas of California,
makes this picture a visual delight. Producer
Martin Ransohoff, who did the story from which Dalton
Trumbo and Michael Wilson wrote the screenplay, has a
home in the Big Sur. Director Vincente Minnelli made
the most of his talented cast and the natm-al settings.
Eva Mane Saint gives poignancy to her role as the
wronged wife in the kind of triangle where evei-yone
gets hurt. Young Morgan Mason as Miss Taylor's
illegitimate son benefits most from the clash of ideologies
here depicted and the sandpiper of the title is used only
as a symbol. The Beatnik, biracial pals of non-conformist
artist Taylor add uninhibited but often amusing touches
to this serious study of uncontrolled passions. The adult
theme is handled in good taste, except for the usual
exposure of this star's bulbous bosom.
Elizabeth Taylor, Richard Burton, Eva Marie Saint,
Charles Bronson, Robert Webber, James Edwards.
"'^'=4"
The Sons of Katie
^"""'
Elder ^^^
Paramount (6421) 122 Minutes Rel. July '65
One of the year's top Western di-amas, this Hal Wallis
production directed by Henry Hathaway has a strong
human interest story which winds up in a blazing gun
battle and is well acted by John Wayne, long among
the top boxoffice names, Dean Martin and a superb
supporting cast. Magnificently photographed on Mexican
locations, this has every ingredient, even including a
touch of feminine interest supplied by Martha Hyer, to
do smash business generally. The screenplay by Allan
Weiss, Harry Essex and Talbot Jennings, based en an
original by Jennings, which captures audience interest
from the opening as Katie Elder's four sons attend her
funeral, builds suspense siu-ely and relentlessly to that
terrific climax in which one of the brothers as well as
most of the bad men are killed and the other three are
wounded but survive for a hopeful ending. Hathaway
gets convincing portrayals from the always dependable
Wayne, Earl Holliman, and Michael Anderson, outstanding
as the kid brother, and even Dean Martin, whose
casual approach adds a few lighter touches. Equally
effective are James Gregoi-y, Jeremy Slate and Demiis
Hopper in villainous roles, and Paul Fix, John Litel. John
Qualen and Percy Helton, each immediately recognizable
and adding character gems.
John Wayne, Dean Martin, Martha Hyer, Earl Holliman,
Jeremy Slate, Michael Anderson jr., Paul Fix.
Es?
What's New Pussycat?
''"^'""''
Tls"
United Artists (65I0J 108 IMinutes Rel. June '65
As the wildest, wackiest and fastest-moving farcical
fantasy to ever reach the screen, this Charles K. Feldman
production boasts two top stars, the usually
dramatic Peter O'Toole and the comic Peter Sellers,
'-;;
/: cavorting in ridiculous fashion, and fom- glamor girls,
Romy Schneider, Capucine, Paula Prentiss and Ursula
Andress to dress up (as well as undress i the streets,
nightclubs and the bedrooms of Paris. While the screenplay
by Woody Allen, nightclub comic who also plays a
chief role, never makes any sense the teenagers, the
O'Toole and Sellers devotees and entertainment-minded
adults will roar and take the nonsensical doings in stride,
but it's far too racy for the kiddies. In his first comedy
portrayal, O'Toole gets the utmost in laughs and. of
course, has the chai-m to be equally convincing in his
romantic adventm-es with the lovely Miss Schneider,
the cool, designing Capucine, the zany stripteaser played
by Miss Prentiss and the sexy parachutist played bv Miss
Andress. The one serious love scene by O'Toole and Miss
Schneider stands out among the succession of wild
chases and slapstick moments that exceed anything Mack
Sennett ever dreamed up in the silent days. Clive Donner
directed.
Peter Sellers, Peter O'Toole, Romy Schneider,
Capucine, Paula Prentiss, Woody Allen, Ursula Andress.
The Bounty Killer ^^i .^^^
Embassy Pictures (508) 92 Minutes Rel. June '65
The long-time devotees of Western films should have
a nostalgic field day glimpsing their favorite cowboy
stars of the past in this top-quality Alex Gordon outdoor
programer. Made in Technicolor and Techniscope
and starring Dan Duryea, in a new type role (for him),
a mild-mannered Easterner who turns bomity killer, the
supporting cast is studded with former stars of cowboy
series. Rod Cameron, one-time Republic star: Buster
Crabbe, of the "Flash Gordon" series; Richard Ar-len,
former Paramount star; Johnny Mack Brown and his
side-kick, Fuzzy Knight of Monogram Westerns; Bob
Steele, Edmond Cobb and even Bronco Billy Anderson,
who dates back to "The Great Train Robbery." Directed
by Spencer G. Bennett, from a screenplay by R. Alexander
and Leo Gordon, who even found roles for Eddie
Quillan, Grady Sutton and other recognizable faces, as
well as giving the heroine part to sweet-faced Audrey
Dalton—only Paramount's A. C. Lyles uses old-time
players as Gordon does. Except for Duryea's role, the
story follows a Western formula but there's shooting
and riding aplenty and juicy scenes for Knight, who is
outstanding as an ex-sailor out west.
Dan Duryea, Rod Cameron, Audrey Dalton, Richard
Arlen, Buster Crabbe, Fuzzy Knight, Bob Steele.
China!
Felix
Greene
G5 Minutes Rel. June '65
The first infomiative documentary about Communist
China by a westerner m a decade (.except for primarily
scenic features such as "Behind the Great Wall"), this
was produced and written by Felix Greene, a British
correspondent who visited China three times in the past
eight years and traveled 15,000 miles in that country by
train, plane, jeep and even camel to get this uncensored
coverage of life there today. The picture is best suited
to the art houses, where class audiences and students of
world affairs will be most interested in the subject, but
the brief running time also suggests a supporting spot
in the better dual programs in many key cities. The
prologue is spoken by Greene, but the chief narration
is by Alexander Scom-by, a noted actor on Broadway and
on T'V. Greene shows China in a new light, including
shots of Shanghai with its teeming life and busy streets
as well as scenes of terraced rice fields in the rural
sections, most of the footage being in color, photographed
by Greene and Hsu Chih-Chiang. Also glimpsed is some
of the modem-day schools and the cultural events such
as a concert by the Peking Symphony Orchestra, formed
nine years ago. Polk music is used in the sequences of
the villages and fields of rural China. John Jeremy was
editor and L. W. Cole was assistant producer.
The reviews
loose-leaf binder;
GUIDE three-ring,
may be obtained from
"I M
Suspense Drama
The Scarlet Letter
..85-1
Signature Films 72 Minutes Rel. April '65
Although actually a re-release of the first and only
talking pictm'ization of Nathaniel Hawthorne's classic
book, made by Majestic in 1934, this Larry Darmouiproduction,
directed by Robert Vignola, holds up remarkably
well, mainly because of the period setting and
capable cast, including many famed players of the
1920s-1930s period, who will be remembered by the older
moviegoers. Of com-se. Colleen Moore, Hemy B. Walthall
(Of "Birth of a Nation" fame), Alan Hale, Betty Blythe,
William Parnum and Flora Pinch will be known only
to those younger fans who patronize film society showings
today, as most of them are dead, but Hai-die Albright
is now active in TV. The picture's historical values
make it suitable for school or special showings generally.
Elsewhere, the picture's curiosity appeal may bring in
some patrons. 'While the famed Hawthorne story deals
with adultery and illegitimate birth, there is nothing in
the least sexy in the film and most of it will seem quite
tame, it being handled with great taste. The incidental
humor, dealing with middle-aged matchmaking, is mildly
amusing, at best. Miss Moore, who was famed for her
antic comedy roles, gives a quietly effective dramatic
portrayal as does Albright, who comes to a tragic end.
20^'s Colleen Moore, Hardie Albright, Henry B. WalthaU,
45!? Alan Hale, Virginia Howell, William Kent.
^s (1) in ony standard three-ring
Mondard JiiS card index file; or (3) In the BOXOFFICE PICTURE
a veer'f --"' iusdIv of booking end daJly business record sheets,
- c»y_ ^o. 64124, for $1.50, poctoge paid.
BOXOFTICE BooldnGuide :: June 28, 1965 2937

EATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs
THE STORY: "Whafs New Pussycat?" (UA)
In Paris, Peter O'Toole. who is in love with Romy
Schneider, is constantly being porsued by other beautiful
girls, including Paula Prentiss, a stripteaser, and
Capucine, a married woman who is enamored of him
even though Peter Sellers, O'Toole's psychiatrist, is
always chasing her. O'Toole's buddy. Woody Allen, works ^coi.
as an mi-dresser in a strip joint and also has romantic y La"
problems. Romy is continually trying to pin O'Toole "^ ^
down to set a wedding date, but he evades the issue
until he goes for a weekend at a chateau where Paula,
Capucine and a beautiful parachutist, Ursula Andress.
all tiT to lure him to their rooms. Finally, the .jealous
Romy arrives as does Sellers, who is being pui'sued by
his mountainous wife. After many mad chases through
the halls and the French countryside, O'Toole decides he
loves Romy enough to marry her.
EXPLOITIPS:
In addition to the provocative title, the big selling angle
is Peter O'Toole. star of "Lawrence of Arabia." "Becket"
and "Lord Jim," in his first farcical role and Peter
Sellers. Also stress Romy Schneider. Ursula Andress and
the other beauties. A pussycat pet show, judged by
experts, will help promote.
CATCHLINES:
Follow the Girls Who Are Pursuing Peter O'Toole and
Find the Answer to the Comedy Question of the Yeai-
. . . It's Peter O'Toole Teamed With Peter Sellers and
Romy, Capuchie, Paula and Ursula—AU Together.

j
B9c sq. it. S O.S., 387 Park Avenue South,
MANAGER: Experienced, New York 10016.
publicity-
for progressive, first-run
in the Middlesex County, New
EQUIPMENT FOR SALE
area. Age 30-40. Send complete
including present salary to GEN-
PROIECTION EQUIPMENT. ALL MAKES
IAL CINEMA 'CORPORATION, 4 MAIN
soundheads,
TREET, ORANGE, NEW JERSEY 07050
EXPERIENCED MAN-
;.;.:. .:.Lng. We buy.
.nventional or drive-m
Jiona. Give references.
EV 8-1550.
i manager
:-.vn,
i. :
:
•'l-'.
i
' '
'
TES: 20c per word, minimum $2.0
with copy. Four consecutive insertions for price
three. CLOSING DATE: Monda
preceding pubhcation date. Send copy and
j
answers to Box Numbers BOXOFFICE, 82S Van Brunt Blvd.. Kansas City. Mo. 64124. •
HELP WANTED
iOUTHERN CALIFORNIA THEATRE
HCUIT wants top-ihght, experienced
ot:' '-: handle a large number oi imrtaiii
tneatres. In addition to the bene-
ol hving and working in Southern
i
llilomia, we oiler excellent group inrance
coverage, including medical, hosolization
and lile—and an outstanding
nsion plan. Send resume job exrience,
of
your age and present earnings
d all pertinent personal information to
O. Box 48307, Los Angeles, Calif. 90048.
L REPLIES WILL BE HANDLED IN
'RICT CONFIDENCE. NO INQUIRIES OR
JNTACTS OF ANY KIND WILL BE MADE
ITH ANY or YOUR REFERENCES
ITHOUT YOUR CONSENT. Our emjyes
have knowledge of this ad.
SALESMAN. Sell outdoor advertising
splay frames. High commission. Sells
ght. Write or contact: Fred Powell,
Mimosa St., Victoria. Texas.
MANAGERS wanted for drive-in theatres,
rmingham and Anniston, Alabama. Imidiate
placement. Experienced in advering
and promotion. References required,
.cellent opportunity with fast-growing
dependent circuit. Send full resume, acimpanied
by recent photo. Lee Young,
Box 9794, Birmingham 15, Ala.
salary requ
17, West Vi
MANAGER. Assistant Manager, Projec-
All for independent conventional
t theatre in New Haven, Conn. Give
jckground and qualifications. P.O. Box
Woodmont, Conn.
PROJECTIONIST for drive-in in West
Can use wife in concession stand,
quarters furnished. Year round op-
Box 566, Floydada, Texas.
EQU1P^4ENT WANTED
TOP PRICES PAID—For soundhea
imphouses, rectitiers, projectors, len,
jnd portable projectors. What have y
CASH FOR RCA. SIMPLEX SOUND-
HEADS. Amplifiers, Speakers, Century,
Super-Simplex, Brenkert, DeVry, Simplex
SP Projectors, Arc Lamps, Rectifiers, Generators.
Consignments taken. Write or
wire. SOS., 387 Park Avenue, South,
New York 10016.
GENERAL EQUIPMENT, USED
NO lUNKl Motiograph AA Mechanisms,
with changeovers, excellent, $400.00 pair;
Altec A4X speaker system with N-500 C
network, $375.00; 131/2" and 14" reflectors,
good, $5.00. Write us your requirements.
STAR CINEMA SUPPLY, 621 West
55th Street, New York 10019.
portable set-up. Acme, arc lamps, rectifiers,
table, film cabinets, lenses, rewinds,
both on platforms S rollers & plug-in connections
for everything, price only $1,695.
HARDIN THEATRE S'.'PPl.Y CO , South
Hampton Roo i r'-'i; i.-.--; ' ('^
NEW EQUIPMENT FOR SALE
PERMANENT MASONITE MARQUEE LET-
TERS, interchangeable all makes—4"-50c,
6"-65c, 8-'-75c, 10"-90c, 12---$1.05, 16"-
$1.75, 17"-$2.00, 24"-$3.00. Non-sliding
spring 10c additional. 10% discount 100
list. letters assorted or over $60.00 Free
sample! S.O.S., 387 Park Avenue South,
New York 10016.
GRIME DOESN'T PAYl Replace old
screens with New Mattewhite, only 57c
sq. ft.; Mattewhite Lenticular or Pearlglo,
!Sume. Job available now. Write R. C.
line. Cinema 1 6 2, 8 Mile at Schoen-
Warren, Michigan.
WANT TO BE A WINNER?
j's fastest growing circuit needs
fligh
for Drive-In and conoperation.
>p
Opportuni-
Availabl
outh No need for us to go into all
extras that come with the job,
. . Show Us . . . We'll Show Youl
Send Resume To
General Cinema Corp.
480 Boylslon St.. Boston, Mass.
POSITIONS WANTED
CLtflfilflG
:
.
THEATRES WANTED
MANAGERS FOR NEW SHOPPING SIMPLEX E-7 MECHANISMS, excellent,
Buy or Lease Indoor the.
ENTER THEATRES in Ohio. Send resumes
'•.' rnr.ATRES, 212 W. Beardi:
1212.50; Rectifiers, 50 ampere, 220V, 3
)olitc
Coi
Ph. w/new ISA tubes, $147.50; Hertner
Ohio
Drive-In Motor Generator, 200/300 Amperes,
Metropole Hotel, Cinci
MANAGER FOR DRIVE-IN THEATRE in
etroil, Michigan area. Send photo and
Controls, Ballast, Likenu, $995.00.
Everything in Booth Equipment. SO S 387
Park Avenue South, tjevv Y- k lOOlS Wanted to Buy or Lease: Indoor theatre
Population in Metropolitan area. at least
EXECUTIVE GENERAL MANAGER, exsrienced
in any phase of theatre busisss,
available week nights and all day
aturday and Sunday. Stanley D Rothnberg,
35 Prescott Street, Brookline 46,
lass
hain.
Boxoffii
MISCELLANEOUS
"PLASTIC WELD" WILL REPAIR plastic
larquee letters. $6.50 pint PLASTIC
reLD, 1100 Harvey, McAUen, Texas.
(OXOFFICE :: June 28, 1965
DRIVE-IN THEATRE EQUIPMENT
DRIVE-m THEATRE TICKETS! 100,000
1x2" special printed roll tickets, $40.75.
Send for sccmples of our special printed
stub rod tickets for drive-ins. Safe, distinctive,
private, easy to check. Kansas
City Ticket Co., Dept. 10, 109 W. 18th
Street, (Filmrow), Kansas City 8, Mo.
THEATRES FOR SALE
. ;
SOUTH CALIFORNIA NEAR LOS AN-
GELES. lull time,
: . ::.': building
->::.t,.-;^. ;-,. f,..,^ i. ..,„„„, i.:,,000 down.
like Boxofiic 1150.
FOR SALE: Due to ill health, 300-car
drive-in and indoor theatre. Nearest opposition
20 miles and 26 miles. Large factory
payrolls Priced for immediate sole.
R. E. Porta, El Dorado Springs, Missouri.
FOR SALE: Modern Theat .
air-conditioning, parking, retiring.
Realty, Anderson, Indiana.
Crowley
A SIX THEATRE CIRCUIT — Complete,
closed towns, closing estate for taxes
$130,000.00; make an offer. Leon D. Glass
cock, 1802 N. St. Mary's. Son Antonio
Texas 78212; Area Code 512, CA 7-5233.
FOR SALE—Theatre and drive-in, priced
easonable. Reason lor selling, death oi
ormer owner and other interests prevent
NEED SPACE IN WAREHOUSE, selling
all used equipment at cost. Here is sample
of few items; Ballantyne
quoyah Theatre, Sallisaw, Oklaho
projectors,
$200 pair. Ballantyne heavy duty pedestals
w:th switches, $200 pair. Ballantyne PD-
56 double channel amplifier, $250. Super
Simplex projectors, $250 pair. Complete
DRIVE-IN EQUIPMENT FOR SALE
CENTURY DRIVE IN BOOTH.
7th Street, Charlotte," N. C.
ANTI-THEFT SPEAKER CABLE and special
cable cutter! Protect your speakers
and heaters for about 75c per unit! Complete
satisfaction reported by leading
chains and exhibitors. For full details
write: Speaker Security Co., L,o. Dept. 65, Wil
17th Hoboken, N.I
EQUIPMENT REPAIRING
paired. LOU WALTERS SALE
„
SERVICE CO., 4207 LAWNVIEW AVE.
75227. DALLAS, TEXAS, EV 8-1550.
INDOOR, NEW BUILDING, small Texas
own, ideal iamily operation. For deails
write Boxoffice 1171.
TWO INDOOR THEATRES, now operating,
located in Northwestern Colorado.
Price drastically reduced, one fourth
down, balance like rent. John A. Greve,
Eagle, Colorado, Box 565.
THEATRE FOR SALE. 300 seats, Osakis,
/Imnesota. Contact Runestone Agency,
HOUSE
BUSINESS STIMULATORS
BINGO, MORE ACTION. $4.50 M cards.
Other games available, on, oil screen.
Novelty Games Co., 106 Rogers Ave.,
Brooklyn, N.Y.
Build altendancs with real Hawauaii
orchids. Few cents each. Write Flowers ol
Hawaii, 670 S. Laloyette Place, Los Angeles
5, Colli.
Bingo Cards. Die cut 1, 75-500 combinations.
1, 100-200 combination. Can be used
lor KENO. $4.50 per M. Premium Products.
339 West 44th St., Now York 36, N.Y.
RCA 35mni RECORDERS, $1,500.00;
Akeley Gyro Tiipods, $195.00. 35mm Sound
Cameras, lenses, magazines, motor, Wesern
Electric modulator (Paramount News),
jvorth $5,000.00, now $995.00; less modulalor,
$695.00. Movietone Sound Cameras,
motor, magazines, less galvonomoler,
$995.00. Moviola 35mm Viewers, $189.50;
Magnasync Recorders, $795 00; Twinheod
Worth $12,000.00, $1.-
Cinecolor Printer,
lis Broadway, Alexandria, Minnesota.
995 00; Houston 16/35mm Developing Machine,
Bulletin "Photo
$2,495.00. Bargain THEATRE FOR SALE OR LEASE. CALI- News" describes other terrilic values.
FORNIA. Will build and lease theatre
buildings m
SOS 3E7 Park Avenue South, New
SHOPPING CENTERS lor TOP York 10016.
RATED TENANTS. Any size. S. KLEIN,
1662 Cordova St., Los Angeles 7. Cali-
Modern-fully equipped THEATRE: -
Year around operation—Near exclusive
Shanty Creek Lodge. Building new. Nc
offer refused. sell reasonable Must —
INDOOR: near Rochester, Minn., and
tourist center. Two bedroom apartment
above. Air conditioned, new marquee.
200,000. Contact Harry Wald, 506 St.
Charles St., St. Louis, Mo.
We ha
buyers Experienced, confide
dling. United Theatre Realty, !
Avenue, Suite 306, Miami, Fl
THEATRE SEATING
CHAIRS REBUILT ANYWHERE! EXPERT
tenais Artnur judge, .
Milwaukee, Wisconsi;,
SPECIALISTS IN REBUILDING CHAIRS.
Best workmanship, :
Have men, will travel R'-b;!:;! -hfatrichairs
for sale. Neva Burn Products Corp,
262 South St. N.Y.C.
WE REBUILD
where— finest materials,
THEATRE CHAIRS
BEST workmanshir^LOW
any-
prices. CHICAGO USED CHAIR
1320 S. MART, Wabash Ave., Chicago.
Phone 939-4518.
INTERNATIONAL AND BODIFORM
CHAIRS, used. New chairs. Lone Star
Seating, Box 1734, Dallas, Texas.
'
Kim-Lee Soles, P.O. Box
BALLOONS: KIDDIE SHOWS. ANNI-
VERSARIES. :.pocial evints. Southern
Kalioon hoy IV, AtlantT ! Georgia 30301.
POPCORN MACHINES
Brand new coui.iei modt-.,

!
WHAT ARE YOU DOING
TO HELP IMPROVE OUR
PUBLIC RELATIONS?
It's
GOOD BUSINESS for every theatre to DO something about it!
The greatest single asset YOU have is
the RESEARCH and
HEALING of the Will Rogers Hospital and O'Donnell Research
Laboratories!
No theatre too small! None too big to tell your patrons that your
industry is engaged in a great HUMANITARIAN work! When YOU
join thousands of other theatres in the ANNUAL AUDIENCE
COLLECTION CAMPAIGN you're building
respect of press and
public for the industry of which YOU are a part! A wonderful Frank
Sinatra trailer sells the patron
PLEDGE YOUR THEATRE NOW! TELL US WHEN YOU WILL
COLLECT!
A GREAT NAME FOR A GREAT INSTITUTION
WILL
OGERS
MEMORIAL HOSPITAL AND THE
O'DONNELL RESEARCH LABORATORIES
ESEARCH
DRIVE-ll j
Start You
Collectiori
Now!
WRITE TODAY TO NATIONAL OFFICE WILL ROGERS MEMORIAL FUND-1501 Broadway, NY. 10036