Boxoffice-February.21.1966

FEBRUARY 21, 1966 

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"Clubhouse" with "Hying wing root" at Arthur Enterprises' new 270 Drive In Theatre, in the St Louis 

suburb of FIcris-.ont, houses refreshment, office, rcstrocms and—under the roof peak — proicction facilities 

The 6,200 square foot oirconditioned "clubhouse" is centrally located about 700 feet from the 60x140 foot 

screen. The 1,400 car aircr has four ticket booths, 21 remps See Modern Theatre Section

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THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

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JESSE SHLYEN. .. .Managing Editor 

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FEBRUARY 2 

Vol. 88 

1 966 

No. 18 

THOUGHTS ON A STRING 

AN increase in feature film output for 

Ix. 1966 is clearly indicated in the annual 

report of the Production Code Administration, 

made by Geoffrey Shurlock, 

vice-president and director of the PCA, 

and the reference thereto by Ralph Hetzel, 

acting president of the Motion Picture 

Ass'n of America. The report revealed 

that 191 feature-length films received 

PCA approval in 1965, an increase 

of six per cent over the previous year, 

which Mr. Hetzel termed "heartening to 

note." But, even more encouraging, he 

said, is the fact that 218 scripts were submitted 

during 1965 or 12 per cent over 

the 1964 total, many of which will come 

through as completed films in 1966. 

On this basis, there should be at least 

20 more feature releases in 1966 than last 

year, which should be welcome news to 

the exhibitors, especially those who for 

so long have been complaining about a 

"production shortage." Their reaction 

may be, "How can we be sure those additional 

films will be the 'bigger' pictures 

we need?" But whether or not they fully 

measure up to expectations insofar as 

bigness is concerned, if their availability 

is widespread enough to reach into the 

"hungriest-for-product" situations and, 

of course, the use exhibitors make, not 

only of this additional supply but of all 

of their other bookings. 

Implicit in this is a modification of the 

"hard" patterns of release that dissipate 

the potential of many a film that has 

longer life and greater earning power 

than it is given the opportunity to demonstrate. 

* * 

There is further encouraging product 

news in the announcement that was 

made last week by American International 

Pictures. Almost doubling its output 

for release this year, this aggressive 

company, headed by James H. Nicholson 

and Samuel Z. Arkoff. has announced 

its complete schedule from January 

through December with a total of 26 features, 

with release dates set for most of 

them. 

Not only is this the largest lineup in 

AIP's 12-year history, it also is the most 

diversified. And it is noteworthy that, 

despite the success of its series of "beach" 

pictures, none is on schedule for 1966. 

Significant, also, is the fact that many 

big name players are featured in the AIP 

releases, in addition to those for whom 

it developed boxoffice value in the types 

of pictures it specialized in for appeal to 

the younger patrons. 

The Messrs. Nicholson and Arkoff and 

their associates have demonstrated a 

keen market sense, which they have applied 

not only in the pictures they produced 

and acquired, but which were 

given added values through their progressive 

sales policies and merchandising 

methods. 

* • 

The promotion seminars held by several 

of the major companies at their 

home offices or elsewhere during the past 

few weeks are further signs that good, 

merchandisable product is to be available 

in the immediate future. Some of 

these sessions were concerned with one 

or two individual attractions, while 

others entailed a group of current, as 

well as future productions. One company, 

MGM, conducted a series of such meetings 

in each of 21 exchange centers at 

which complete campaigns for each of 

the pictures were outlined. 

A majority of the campaigns have been 

a long time in the making, with plan- 

several instances, started at the 

beginning of a picture's production, often 

as much as a year ago. In the meanwhile, 

various elements of these campaigns 

have been implemented, thus giving a 

long build-up to a picture well ahead of 

release and leading up to strong pointof-sale 

promotion just before and at the 

picture's opening. 

It is good to see a growing trend in 

long-range pre-selling. However, there Ls 

a shortcoming in the over-all job of picture-selling 

for the greater majority of 

releases for which pressbooks are not 

available sufficiently in advance of a 

picture's opening. Correct this and it will 

put zing into hundreds, if not thousands, 

more boxoffices. 

\JL~ /SSuLt^-S

: 

MARTifN L8STS 26 FOR 1966 RELEASE 

Universal to Offer One 

Major Film Each Month 

NEW ORLEANS—Universale 1966 release 

schedule, set tentatively at 26 films 

and aimed at providing 

exhibitors at least 

one major boxoffice 

attraction a month 

on a year-around 

release schedule," Martin stressed. 

An important plus factor, he continued, 

is the fact that all of the product will be 

In color and the output is designed to 

present all types of subject matter for all 

types of audience, with teenage appeal as 

well as family appeal, to attract the largest 

possible theatrical audience. 

Martin noted the successful Florida prerelease 

launching of "Moment to Moment," 

Mervyn LeRoy production in Technicolor 

starring Jean Seberg, Honor Blackmail and 

Sean Garrison, and the impressive Texas 

prerelease of "The Rare Breed," Panavision 

and Technicolor production starring 

James Stewart, Maureen O'Hara and Brian 

Keith. He pointed out that while these 

pictures were listed as January and February 

releases, these openings were prerelease 

starts. He also noted that "The Ghost 

and Mr. Chicken," the new Don Knotts 

comedy in Technicolor, listed for May release, 

has been rolling up top business in 

New Orleans and Charlotte territorial prerelease 

openings which started in mid- 

January. The January-August lineup 

follows: 

January—In addition to "Moment to 

Moment"; "Wild Wild Winter," in Technicolor 

starring Gary Clarke and Chris 

Noel, a Patton-Weinrib production featuring 

young music groups and aimed at the 

teenage market. 

February—In addition to "The Rare 

Breed"; "Agent for H.A.R.M.," suspense 

thriller in color starring Wendell Corey, 

Mark Richman and Barbara Bouchet, a 

Dimension IV production, produced by 

Joseph F. Robertson and directed by Gerd 

Oswald. 

March—"Madame X," Ross Hunter production 

in Technicolor starring Lana Turner, 

John Forsythe, Ricardo Montalban. 

Burgess Meredith, Constance Bennett and 

Keir Dullea, to be prereleased early in 

March in Miami and Chicago; "The Boy 

Cried Murder," Carlos-Avala production in 

association with Bernard Luber in color 

and starring Veronica Hurst, Phil Brown. 

Beba Loncar, Tim Barrett and introducing 

Fraser "Fizz" Mcintosh. 

April—"A Man Could Get Killed," 

suspense production in Technicolor and 

Panavision starring James Gamer, Melina 

Mercouri, Sandra Dee and Tony Franciosa; 

"Johnny Tiger," Nova Film production in 

basis, was disclosed 

here Thursday (10) 

H at the company's national 

sales meeting 

by Henry H. "Hi" 

Martin, vice-president 

and general 

sales manager. 

Henry H. Martin 

color starring Robert Taylor. Chad Everett 

Emphasizing that and Geraldine Brooks. 

the company's aim is 

May—In 

to provide 

addition to 

a continuous 

"The 

flow Ghost 

of top product, 

rather than 

and Mr. 

Chicken"; "Gunpoint," 

hold up 

Technicolor 

release of films 

outdoor 

adventure 

for special 

starring 

periods, Martin 

Audie Murphy said: "Properly 

and 

co-starring Joan 

presold, a good 

Staley 

boxoffice attraction can 

and Warren 

Stevens, 

make money 

and two reissues, 

at any time of the year and 

"King Kong vs. 

Godzilla," in Technicolor originally from 

its periods of openings can be set as prerelease 

"The 

Japan, and 

dates 

Brides 

in 

of 

certain 

Dracula," 

territories before 

in 

Technicolor 

the from 

regular Englande 

release. 

Hammer Film 

Productions. 

"Some of the most important boxoffice 

personalities 

June—"Blindfold," 

and creative 

a 

talents of our 

suspense drama in 

industry are involved in Universale 1966 

7 Pictures Corp. pro- 

Technicolor 

Claudia Cardinale, 

starring 

a 

Rock Hudson and 

duction; "And Now Miguel," in Technicolor 

based on Joseph Krumgold's Newbery 

Medal novel and co-starring Pat Cardi, 

Guy Stockwell, Clu Gulager and Michael 

Ansara; 'Ministers Go Home," in Technicolor 

based on the CBS network television 

show; "Out of Sight," Patton-Weinrib production 

in Technicolor starring Jonathan 

Daly, Karen Jensen, Robert Pine and a 

host of musical groups and guest stars. 

July—"Arabesque," Stanley Donen production 

in Technicolor starring Gregory 

Peck and Sophia Loren and based on the 

Gordon Cotler novel, "Cipher"; "Incident 

at Phantom Hill," in Technicolor starring 

Robert Fuller, Jocelyn Lane, Dan Duryea 

and Claude Akins. 

August—"Tom Curtain," in Technicolor 

starring Paul Newman and Julie Andrews; 

"Beau Geste." new Technicolor version of 

the Percival Christopher Wren classic, 

starring Guy Stockwell, Doug McClure. 

Leslie Nielsen and Telly Savalas. 

Release for the balance of 

include: 

"The Pad (And How^ to Use It),' 

Hunter production in Technicolor 

1966 will 

Ross 

on the Peter Shaffer Broadway and London 

stage success and introducing Brian 

Bedfore, Julie Sommars and James Farentino; 

a new version of the western classic, 

"The Plainsman," in color starring Don 

Murray, Guy Stockwell and Abby Dalton, 

produced by Richard E. Lyons and directed 

by David Lowell Rich; "Southwest to 

Sonora," in Technicolor starring Marlon 

Brando and Anjanette Comer, John Saxon 

and Emilio Silvera, produced by Alan Miller 

and marking the Hollywood directing 

debut of Sidney J. Furie; "Let's Kill 

Uncle," William Castle production in Technicolor 

starring Nigel Green, Mary Badham 

and Pat Cardi and based on the Rohan 

O'Grady novel. 

Just going into production but scheduled 

for late 1966 release is "Texas Across the 

River." in Technicolor, bringing Dean 

Martin and Alain Delon under the Universal 

banner for the first time, with Harry 

Keller producing and Michael Gordon 

directing. 

A third reissue will be "The Snow 

Queen," the full-length animated feature 

in color based on the Hans Christian Andersen 

fairy tale and featuring the voices 

of Sandra Dee, Tommy Kirk and Patty 

McComiack. 

Martin told the sales executives to assure 

exhibitor customers that Universale 

policy of providing a continuous flow of 

major boxoffice attractions would be continued 

during the balance of 1966 and into 

1967 on the basis of the pictures currently 

in production and on the planning boards. 

These pictures, he said, will be of the same 

top quality and featuring the great stars 

and leading picturemakers of the industry. 

Specifically, Martin cited Charlie Chap- 

"The Countess From Hong Kong," in 

lin's 

Technicolor starring Marlon Brando, 

Sophia Loren, Sydney Chaplin and Tippi 

Hedren; "Fahrenheit 451," Lewis M. Allen 

Technicolor production based on the Ray 

Bradbury novel starring Julie Christie and 

Oskar Werner; "Gambit," in Technicolor 

starring Shirley MacLaine and Michael 

Caine and the record-budget "Tobruk," in 

Technicolor starring Rock Hudson, George 

Peppard. Nigel Green, Guy Stockwell and 

Robert Wolders. "Countess" and "Fahrenheit" 

are in production in London while 

"Gambit" and "Tobruk" are before Universal 

City Studios cameras. 

Short Subjects Nominations 

For Oscars Announced 

HOLLYWOOD — Nominations for the 

short subjects awards of the Academy of 

Motion Picture Arts and Sciences were announced 

Wednesday (16) by Arthur Freed, 

Academy president. The short subjects 

awards nominating committee, composed of 

all active members of the Academy's short 

subjects branch, viewed cartoon and live 

action entries and, by secret ballot, 

selected 

Cartoons: "Clay or the Origin of 

Species," Harvard University, Pathe Contemporary 

Films, Eliot Noyes jr., producer; 

"The Dot and the Line," Metro-Goldwyn- 

Mayer, Chuck Jones and Les Goldman, producers; 

"The Thieving Magpie" (La Gazza 

Ladrai, Giulio Gianini-Emanuele Luzzati. 

Allied Artists, Emanuele Luzzati, producer! 

Live action subjects: "The Chicken"

1 6 

> 

. 

(.mr:;.- 

A 

ABC Directors Okay 

Merger With ITT 

NEW YORK—The board of directors 

of 

American Broadcasting Companies on 

Monday 1 > approved the contract covering 

14 

the merger of ABC with International 

Telephone & Telegraph Corp., it was announced 

by Leonard H. Goldenson. president. 

Similar contract approval also was 

taken by the ITT board of directors at a 

special meeting here. 

The contract approvals represent the 

next step in a series of actions required before 

consummation of the merger. Stockholders 

of both companies must also vote 

their approval, and special stockholder 

meetings are expected to be called late in 

April for that purpose. 

In addition, completion of the transaction 

is dependent upon approval by the 

Federal Communications Commission and 

a favorable tax ruling. 

One of the conditions of the merger will 

be the continued autonomous operation 

and management of ABC by its present 

management as a separate subsidiary of 

Para.-Dissidents Terminate 

Suits Against Each Other 

NEW YORK—Legal actions by Paramount 

Pictures and its dissident directors Herbert 

J. Siegel and Ernest Martin against each 

other have been terminated by mutual 

agreement. Siegel and Martin thus were 

expected to resume attending meetings of 

the Paramount board, the last of which 

was held Wednesday < 

As part of the agreement between Paramount 

and Siegel-Martin attorneys, Paramount 

agreed to drop its pending section 7 

suit against the dissidents and their companies 

in which Paramount charged their 

presence on the board established illegal 

competition. 

Siegel and Martin agreed to drop suits 

they had filed against Paramount seeking 

to halt a deal with Seven Arts Productions 

and Ray Stark and attempting to prevent 

Paramount from indemnifying George 

Weltner. president, for damages that might 

result from court actions. 

Velde Presides at 3-Day 

UA Chicago Sales Meet 

CHICAGO—James R. Velde. vice-president 

of United Artists, presided at a threeday 

sales meeting, attended by key home 

office and divisional personnel at the 

Ambassador East Hotel Tuesday through 

Thursday (15, 16, 17' to discuss the company's 

current and forthcoming product 

In addition to Velde. other home office 

executives on hand included Al Fitter, assistant 

general sales manager, and the foldivision 

managers. Eugene Jacobs, 

southern: Al Glaubinger, central, and Carl 

Olson, western. Branch managers attending 

included Harry Goldman. Chicago: 

Fred Mound. Indianapolis: Joe Imhof. Milwaukee: 

Edward Stevens. St. Louis: Kenneth 

Reuter, Buffalo: John Zomnlr. Pittsburgh: 

Russell Brentlinger. Dallas: Eugene 

Goodman. New Orleans, and Ralph 

Amacher. as w. 11 as Frank Rule. Oklahoma 

City sales manager, and James Martin. 

Memphis sales head. 

BOXOFFICE February 21. 1966 

TONE Asks Pressbook Changes; 

Marshall Fine Knocks CATV 

BOSTON— 

i ion of pressbooks 

was called for at the annual one-day 

winter meeting of the Theatre Owners of 

New England here Tuesday (15), and Marshall 

Fine, NATO president, lashed out at 

cable television, sayin left unchecked 

"it could be the forerunner of pay 

TV." 

Pine, pointing to the national associations 

goals, told the more than 200 exhibitors 

that a NATO committee was at 

work on the minimum wage issue "to guarantee 

theatres will stay shy of it." Another 

committee, he said, is looking into the competition 

of 16mm films and into updating 

and revising the production codes. He said 

he will sit down with industry leaders next 

month in New York in an effort to solve 

such problems as orderly release, proper 

pictures, etc. 

On pressbooks, speakers at the meeting 

agreed they should be updated to provide 

more information and provisions for photographs 

and advertisements suitable for 

photo offset newspapers. 

"The original purpose of pressbooks was 

to sell 

exhibitors." said Julian Rifkin. treasurer 

of Rifkin Theatres and former TONE 

president, "but today it is necessary for the 

exhibitor to sell the public. There is no 

need for glossy, hard-paper pressbooks 

now." He recommended the loose-leaf type, 

"ones that will give us material to sell product 

and allow us to make up tailor-made 

ads." 

Harry K. McWilliams. NATO Merchandiser 

and bulletin editor, said that more 

than half of the newspapers in the country 

now use offset printing, and "this should 

be taken into consideration on the production 

of pressbooks." He recommended the 

use of heralds as a means of exploitation. 

Another speaker, William McCutchen of 

MPAA community relations, told the exhibitors 

they should integrate themselves 

more completely with the town in which 

they manage their theatres. "Get to know 

the decision-makers in your town." He 

recommended that a capsule comment on 

Kn.rii.r.Mi.nii 

the film running be used over the phone to 

callers asking what is playing. iBoxoffice 

publishes Capsule Review from the Green 

ich month for this purpose.) 

"The local theatre manager," McCutchen 

added, "plays a vital role in providing the 

community with information about films 

to help his patrons make informed selections 

of current product. By being the 

central source for film information in the 

community, the exhibitor is providing a 

valuable service to the community while 

at the same time insuring himself of better 

-..it i : 

. 1 1 

.

" 

•' 

Technicolor to Present 16 Awards Winchester Rifle Prize 

To Exhibitors at Show-A-Rama 

DENVER _ The annual Show-A-Rama moderator. Jack O'Brien, 

IX president 

convention of the 

will get under way at the National Ass'n of 

Denver Concessionaires, will 

Hilton Hotel here Monday (28) speak on "More Profit in 

ivith a 

Hardtop 

"Strike 

Concessions—How 

to Achieve It." 

It Rich" theme that will 

highlight 

and Phil Briggs. 

film salesmanship and promotion, 

new 

territorial manager for Crush developments 

International, 

will speak on the 

in theatre design 

and subject, "It's equipment and 

a 

recognition of major Whopper." Lou Abramson, 

achievements. 

executive secretary 

for NAC, will outline 

While the 

awards 

"Value of 

to a number of film personalities 

NAC Membership," and Bob Heyl. 

are scheduled 

owner 

as major events of the Wyoming Theatre, 

exhibitors Torrington, 

also will be Wyo. 

the recipients of special 

Dollar 

will speak on the topic. "Big 

recognition. 

for the 

The Technicolor Corp Small Town Exhibitor." 

promotion contest, announced at the Show- Jack O'Meara. 

A-Rama Vm vice-president of the 

convention western 

division of the 

in Kansas City 

Mo., 

Television 

last year Bureau of 

by J. Curtis Kent, vicepresident 

Advertising, will speak on 

and "Showmanship 

director of advertising will Works in Advertising 

be 

Too." 

concluded with 

the same 

the presentation 

John Dobson, 

of afternoon, who is 

just preceding 

executive 

prizes 

the 

cochairman 

for 

at the 

small 

Thursday 

town 

(3) morning session. 

Sixteen 

business building Show-A-Rama IX session. Ross 

with 

Campbell 

prizes, topped by a 

Larry 

$500 cash 

Starsmore 

president 

of 

of Theatre 

Westland Theatres, 

is 

award, Operators, 

will 

Inc..' 

be presented to exhibitors on 

shown 

Sheridan. 

holding 

Wyo.. will 

behalf moderate 

"The Golden 

of 

the 

Technicolor 

business 

bv Beverly 

Boy," 

Miller 

special 

building 

centennial rifle 

session, with 

designed 

president 

panelists 

of Miller 

including 

Theatres by the 

Co.! Kansas Tom Winchester 

Hardy, Western 

Egyptian 

Co. to 

City. 

Theatre, Delta, mark its 100th 

Colo.; 

anniversary, 

Gordon McKinnon, 

which will 

Arrow Theatre be given TOP as a door 

SHOWMEN RECOGNITION 

Corp., 

prize at 

Spencer, 

the 

Iowa; February 

28-March 3 

Gale O. Poland 

On the preceding manager, Denver 

day, the four Homestake convention. 

top showmen 

of the year will be recognized with 

Theatre, Lead, S D 

Bob 

Mont., 

retired i 

of Pox 

Intermountain Theatres and known as New Title for 

L. 

Columbia 

Is 

Colorado's 

Film 

"Goodwill Ambassador," will be NEW 

master 

YORK—The 

of ceremonies Compton-Tekli 

and production 

filmed 

To First Comet Field Post 

present awards 

including 

in 

the 

England as 

"Star 

"Fog" 

of 

will 

Tomorrow" presentation 

to Alex 

NEW YORK—Charles L. Love, whose 

be released by Columbia 

Cord, 

Pictures in 

an award 

the background includes positions 

to director 

with 

U. ABC- 

S. as 

Mark 

"A 

Robson 

Study in Terror." 

and Henry E. TV and Sandy Howard "Actress of the Productions, 

Year" 

as assistant 

to the president of Premiere Films 

Lester 

award produced in 

to 

color 

Ann-Margret. 

with Herman 

Cohen as the executive producer. John and as New England sales 

TO representative 

OUTLINE AD CAMPAIGNS 

Neville. Donald Houston and John Fraser for 20th Century-Fox, has been named to 

On Wednesday, following 

are the 

starred: morning 

Robert Morley is guest star. the first field sales post with the newlyformed 

session at which the four top showmen will 

Comet Films to operate the New 

outline their sales campaigns on specific WB Releases 

England office, 

8 Shorts 

according to Milton Piatt, 

pictures, John Dobson, branch manager 

vice-president 

NEW and theatrical general 

for United 

YORK—Warner sales 

Bros, is 

Artists here 

releasing 

and a convention 

manager. Love 

eight short 

has established 

subjects Comet 

co-chairman, in Technicolor will present 

during 

the "Star of 

Film's 

Tomorrow" 

New 

February 

England office in and 

award 

March. 

Boston. 

"Just for 

to Miss 

Sport" is 

Blackman. 

Love will, as 

a 

previously 

one-reel 

outlined 

The Wednesday 

Worldwide by Harold 

will 

Adventure, afternoon 

the others 

session Roth and Sam are Fleischman, 

cartoons, 

feature a 

"Knighty Comet executives, 

concessions 

Knight Bugs," 

merchandising 

"Out 

and 

be 

and 

the distributor's 

Out partner, 

promotion 

Rout," acting 

on a 

forum with Bob Tankersley 

Western "Solid Tin Coyote." 

Service & Supply, Denver profit-sharing basis, and will run 

his as 

own operation on 

"Clippety 

procedures set 

Clobbered" 

by the 

and "Daffy Rents'" Comet home office. 

special Show-A-Rama awards presented by 

Conn. Strand Theatre. Kalispell'. 

and Tony Luna DENVER— 

jr., Dollison Theatre, 

rifle 

"The Golden Boy." centennial 

Douglas J. Lightner, general 

Santa Fe, NJVI. 

designed to mark the 100th 

manager anniversary 

of 

of 

Commonwealth Theatres, Kansas 

Elmer Citv, who 

C. Rhoden, chairman 

the Winchester 

of the board 

Western Co.. manufacturer 

of 

will be assisted by of 

the 

directors 

"Star of 

of 

Tomorrow" 

Commonwealth the Theatres 

famed Winchester rifle, will 

award winner, 

will Honor Blackman. 

emcee the 

be 

"Evening 

given 

With 

away as 

the 

a door prize 

Stars"' 

at the Show- 

There also will be a 

dinner 

vast array 

and 

of 

entertainment A-Rama IX 

giveaway 

prizes, including 

on 

convention 

Wednesday 

here February 28- 

evening. 

March 3. it was 

"The 

announced this 

Golden 

week 

Boy" 

by 

Winchester rifle and several Thursday 

other morning 

Marvin 

will 

Goldfarb, 

rifles 

feature the "Distribution 

president of the Rocky 

from the Winchester Western Showmanship Mountain Motion 

Co., 

in 

the 

Action" 

Picture 

session 

Ass'n, co-host for 

"Buttons Bonanza" at 

Colorado which gold mine 

major the 

company convention advertising 

with executives 

the United Theatre 

an Ampex stereo tape will 

recorder, a 

present Owners of 

man's 

sales 

the 

campaigns 

Heart of 

on 

America. 

$200 wrist watch, a portable 

upcoming The pictures. 

television and 

These 

special rifle will 

will include 

be one of several to 

other major prizes. 

Robert Ferguson, be offered 

Columbia; as prizes 

Fred at 

Goldberg, 

the convention. It 

The convention theme United will 

will be 

Artists; 

be the 

struck at 

Mort star of 

Hock. Paramount, 

and A. 

an exhibition of famous 

the opening session on Tuesday < 1 ) 

by 

Mike 

and rare 

keynoter 

Robert Weitman, Paul N. vice-president 

Vogel, Winchester rifles 

Universal. 

being brought 

Lazarus here by the 

jr., 

in 

executive company, 

vice-president 

which also is providing 

charge of production for 

of 

Metro-Goldwyn- 

National Screen 

the first 

Service, 

public display 

will speak 

of a Norman 

Mayer. The same afternoon 

on "National Marshall 

Screen 

Rockwell 

Specialties" "Stagecoach" 

Thursday, 

mural for conventioners. 

Pine, president of the marking 

National 

his 

Ass'n 

second 

of 

appearance before the 

Theatre Owners, will greet 

convention. 

Show-A-Rama 

Lazarus The rifle 

also will 

display will 

be introduced 

include the first 

delegates. Newly at 

announced the rifle 

for Tuesday 

the opening 

day agenda are host. 

1866 and its famed model 

luncheon, which 

manufactured 

NSS by the company will 

in 

speakers 

1895, 

Robert 

dubbed 

Culp 

star of the TV series. "I Spy," 

Jack 

whose 

McGee. "Big 

division 

Medicine" 

subject 

will be "How a TV Fox 

manager by 

here 

President 

for 

Teddv 

Actor Intel-mountain 

Roosevelt. 

Looks at 

Theatres, will present 

Motion Pictures," and the 

Mel Show-A-Rama Glatz, Mel 

"Star 

The huge of the 

"Stagecoach" Yearawaring 

mural, measur- 

Glatz & Associates, Denver, to 

speaking 

Dick 

on 

Van 10x30 feet, is 

Dyke at 

a 

the 

painting of 

Thursday 

an action 

"New Trends in Theatre 

star 

Design." 

luncheon, 

scene 

and 

from 

the 

the 

convention new Martin 

will conclude 

Rackin production 

Following the "Strike It Rich" 

that afternoon 

of 

dinner 

with 

the 

the "On 

famed western classic. 

Target 

on Tuesday night Prank H. 

With 

"Rick" 

People" 

Ricketson, 

presentation by Larry Wilson 

president (now 

Charles Love Named 

past 

BOXOFFICE February 21, 1966

' 

"because 

NATO Names Legal 

Dues Committees 

NEW YORK—Marshall H. Fine, president 

of the National Ass'n of Theatre Owners, 

announced the formation of a legal 

affairs committee and a dues and ci 

committee. 

Stuart H. Aarons, house counsel to 

Stanley Warner Corp.. was named chairman 

of the legal affairs committee. In 

accepting the appointment. Anions stated: 

"I welcome the opportunity to serve the 

industry from which I have received so 

much." Aarons will receive no compensation 

or remuneration whatsoever for his 

advice and services in this post. All of the 

officers, directors, chairmen and members 

of the working committees of NATO voluntarily 

contribute their time, effort and 

ability to the benefit of exhibition and the 

welfare of the motion picture Industry 

Aarons is widely recognized as an authority 

in all branches of motion picture 

law including production, distribution and 

television. His legal specialty is antitrust. 

Assisting Aarons on the legal affairs 

committee will be: Oscar Brotman. Brotman 

& Sherman Enterprises, Chicago: 

Irving Dollinger. Triangle Theatre Service, 

New York: Morris Goldschlager. American 

Broadcasting Companies. New York: Harold 

A. Lipton, National General Corp.. Beverly 

Hills. Calif.: Sumner M. Redstone, 

Northeast Drive-In Theatres. Boston: La- 

Mar Sarra, Florida State Theatres. Jacksonville: 

John H. Stembler. Georgia Theatre 

Co.. Atlanta: Edwin Tobolowsky. Texas 

Drive-In Theatre Owners Ass*n. Dallas: 

Richard F. Wolfson. Wometco Enterprises. 

Miami. 

Fine also named the following to the 

dues and criteria committee: 

Jack Armstrong, chairman: Myron N. 

Blank, Des Moines: Jack Clark. Chicago: 

Roy Cooper. San Francisco; Irving Dollinger. 

New York: Ben Marcus, Milwaukee: 

Sumner M. Redstone, Boston: Ernest G. 

Stellings. Charlotte; John H. Stembler, 

Atlanta; Mitchell Wolfson, Miami. 

Armstrong. Blank. Marcus. Redstone, 

Stellings. Stembler and Wolfson are all 

past presidents of the former national exhibitor 

associations. 

Wometco Profits Up 17.9% 

In 1965 on Record Sales 

MIAMI - Wometco Enterprises. Inc.. 

earnings for the 1965 fiscal year jumped 

17.9 per cent per share from the 1964 level 

on record sales, the company announced. 

The full-year profit totaled $3,600,000 or 

$1.62 a share, up from 1964 - s $3,054,000 or 

$1.37 per share. It was the highest profit 

in the company's 41 -year history and 

marked the seventh successive yearly in- 

Wometco first became a publicly 

owned corporation in 1959. Last 

Wometco was listed on the New York 

Stock Exchange. 

Sales in 1965 rose 24.7 per cent to $39.- 

900.000 from $31,992,000 a year earlier 

Cash flow generated from earnings in 1965 

amounted to $5,860,000, or $2.63 per share, 

contrasted with $5,028,000 and $2.26 per 

share in 1964. Dividends paid in 1965 

totaled $854,309. 

All 

CATV Under FCC Regulations, 

Congressional Action Sought 

WASHINGTON—The Federal Communications 

Commission on Tuesday (15) assumed 

regulatory control over all community 

antenna television systems, cable 

as well as microwave, then asked Congress 

for "clarification and confirmation of FCC 

jurisdiction." 

Main concern of the FCC. according to 

E. William Henry, chairman, was US 

CATV systems as a "back door" to pay 

television, particularly in the largest cities. 

The ag< that it would not permit 

CATV service, either cable or microwave, 

in any of the top 100 national markets 

which do not now have CATV, unless 

the proponents of CATV systems can show 

a need in individual case-by-case hearings. 

these hearings, the FCC said, the CATV 

In 

promoter would be required to show that 

it would not harm local TV stations, including 

UHF, and would have to reveal 

"the relationship, if any, of proposed CATV 

operations and the development of pay 

television in that market." 

Henry predicted that the FCC assertion 

of control over the medium is sure to be 

challenged in the courts. Thus, the appeal 

for quick congressional action. 

Legislation will be requested "designed 

to express basic national policy in the 

CATV field." with three other specific outstanding 

points outlined. Congress will be 

asked to prohibit the origination of programs 

or other material by a CATV system; 

to consider whether CATV systems 

should be required to get the consent of the 

originating broadcast station for re-transmission 

of the signal by the CATV system, 

and to consider whether CATV systems 

should be classified as public utilities. 

In the latter regard, the FCC said. "Congress 

will be asked to consider the appropriate 

relationship of federal to statelocal 

jurisdiction in the CATV field, with 

particular reference to initial franch 

rate regulation and extension of service." 

Henry expressed optimism about early 

Congressional action, saying, "We have 

done them a favor by putting the question 

at issue." Congress held hearings on the 

CATV problem last year, but no legislation, 

was 

i : 

In other action, the FCC removed its 

15-day non-duplication rule, which had 

required a 15-day period before and after 

local broadcast before allowing CATV 

transmission. Under the altered 

CATV systems now are required to avoid 

duplication of programs only on the day of 

local broadcast by the individual TV 

station 

The FCC said it also would consider on 

a case-by-case basis the so-called "leap- 

:" problem in which programs are 

imported from distant stations, and under 

the new rules, FCC excluded CAT', 

terns serving fewer than 50 customers. 

National CATV Group Lauds 

FCC Appeal to Lawmakers 

WASHINGTON — Frederick W. Ford, 

president of the National Communr 

vision Ass'n, this week praised the FCC for 

seeking Congressional legislation to resolve 

the question of CATV regulation and control. 

Ford, however, asserted that "regardless 

of the FCC's intent, the Commission 

does not possess the authority or jurisdiction 

to regulate television reception and 

some of their intended rules will be highly 

discrimiri 

He also noted the lifting of the 15-day 

non-duplication rule and he continued: 

"We laud and welcome the Commission's 

intention to seek legislation to define a 

national policy with respect to CATV. 

Legislative action to establish guidelines for 

a national television policy embodying both 

wire and broadcast services has long been 

urged by the National Community Television 

Ass'n. Now that the FCC is agreed 

that legislation is needed, we welcome the 

opportunity to cooperate with the Commission 

and television broadcasters in recommending 

a Congressional policy. We pledge 

our continued full and complete assistance 

looking toward a legislative resolution of 

Industry problems, to the end that the 

public be protected in its right to select 

programs of their choice without impairing 

the very Important contributions made by 

local television broadcast services." 

NGC Steps Up Program 

For Theatre Expansion 

BEVERLY HILLS — National General 

Corp. president, Eugene V. Klein, told stockholders 

at the company's annual meeting 

Tuesday < 1 5 > of our enthusiasm 

over the great potential of the motion picture 

exhibition business, we are accelerating 

our 100-theatre expansion program." 

Carthay Center Productions. Inc.. our wholly 

owned subsidiary, announced that several 

co-production motion pictures will begin 

shooting this year. 

Although National General is essentially 

an exhibition company, Klein stated that 

"our several non-entertainment and exhibition 

subsidiaries have all shown excellent 

progress during the past fiscal year. The 

company had a 30 per cent increase in per 

share earnings, or 91c per share in 1965 

70c in 1964. Total income increased 

from $59 million in 1964 to $61 million in 

1965. while net operating income expanded 

from $2.5 million to over $3.1 million last 

year. Klein stated that "it Is not practical 

for us to make an estimate of fiscal 1966 

earnings at this time." However, he added 

that there would be an improvement over 

last year's 91c per share earnings. 

All 

12 of the company's directors were reelected 

to the board of directors. 

Thunderbird Int'l Filming 

Feature in Miami Area 

MIAMI 

-Thunderbird International Pictures 

will distribute 'The Devil's Sister." 

first feature to go into production in 

Florida in 1966, which started in February 

by William Grefe. Miami-based director, 

on a three-week shooting schedule. 

The 90-minute picture, financed by a 

new company headed by Joseph Fink and 

Juan Hidalgo-Gato. features Sharon Saxon. 

Fred Pinero and Velia Martinez, supported 

by local talent, and is scheduled for release 

In March. 

BOXOFTICE February 21, 1966

. 

. 

Rockvtell Paintings, 

Winchester Rifle 

Displays to Promote 'Stagecoach 

NEW YORK—One of America's leading 

illustrators, Norman Rockwell, was urged 

to 

attend the filming 

of "Stagecoach" in 

Colorado and complete 

a series of color 

paintings of the ten 

stars of the film, as 

well as a panoramic 

painting of a stagecoach 

under attack 

by Indians, which 

will be employed in 

the advertising and 

promotion of the 

Martin Rackin Martin Rackin production, 

the producer 

told the tradepress at a breakfast meeting 

Code Seals Given to 191 

Features During 1965 

NEW YORK—The Production 

Code Administration 

approved 191 feature films during 

1965, with 175 released by Motion Picture 

Ass'n of America members and 16 by 

non-members, according to the annual report 

submitted by Geoffrey Shurlock, 

MPAA vice-president and PCA director. 

In addition, 91 short subjects were given 

Code seals. 

Ralph Hetzel, acting president of the 

MPAA, in revealing the statistics said: "It 

is heartening to note that six per cent 

more feature pictures were handled by the 

Code in 1965 than in the previous year. 

Even more encouraging, however, is the 

fact that 218 scripts were submitted during 

1965. a 12 per cent increase over the 

1964 total. Many of these 1965 scripts will 

come through as completed films in 1966." 

All members of the MPAA voluntarily 

submit films released under their company 

names to the Production Code. 

The annual report also noted the passing 

of Joseph I. Breen, who established the 

PCA in 1934 and served as its director for 

20 years, and of Milton E. Hodenfield, a 

member of the PCA staff since 1942 who 

Illustrated, Field and Stream. True, Argosy, 

Popular Science. Popular Mechanics and 

a score of other sports, outdoors and hunting 

publications. 

Winchester will also share the limelight 

with 20th-Fox at the world premiere of 

"Stagecoach" and the stars of the picture 

who will attend will walk up a Winchester 

Plaid red carpet, flanked by Winchester 

Rifle displays, Rackin said. 

Rackin, who said 1966 was his 26th year 

in the film business, remarked that "we 

had better get back into showmanship" to 

sell our pictures. While many had questioned 

his "re-making a film classic" 

which starred Claire Trevor. George Bancroft. 

Thomas Mitchell, John Carradine 

and Andy Devine, in addition to Wayne, 

he was able to point with pride to his ten 

stars of the new version, Arm-Margret, Red 

previously served as a secretary to the late 

Will H. Hays, first president of the 

association. 

NBC to Telecast 'Sun' 

March 12 Sans Cuts 

NEW YORK—NBC-TV this week announced 

that it would telecast George 

Stevens' "A Place in the Sun" as scheduled 

on March 12. adding that it planned to 

run the film, 122 minutes in length, without 

cuts, but not saying how many commercials 

would be inserted. 

The television company is a defendant 

with Paramount Pictures in a law suit 

brought in Los Angeles by Stevens to prevent 

"artistic injury" to the film in its use 

on television. On Friday ill), a Los Angeles 

superior court ruled that the film 

could not be televised if its artistic qualities 

were harmed in the process and issued 

a temporary injunction effective until date 

of the trial. 

Stevens had asked $2,000,000 in damages 

in the event televising harms the film 

artistically. The court ruled the film was 

entitled to artistic protection by the court, 

but did not ban the use of commercials 

with it. 

Far-Reaching Campaign 

Started for 'Silencers' 

NEW YORK—Columbia Pictures has devised 

"one of the noisiest" and most farreaching 

merchandising campaigns for 

"The Silencers." the first of the Matt Helm 

stories starring Dean Martin, Robert S. 

Ferguson, Columbia vice-president in 

charge of advertising and publicity, said at 

a tradepress conference at the company's 

home office Friday (11) 

Richard Kahn. recently named Columbia's 

national director of advei~tising, publicity 

and exploitation, pointed out the 

"noisy" part of the merchandising campaign 

by showing a tie-in with Marx Toys 

for a Matt Helm machine gun, which will 

be sold in stores both here and abroad, 

and a 20-city tour planned for an Allied 

Van Lines vehicle gimmicked for its "starring" 

role in "The Silencers." 

Seven recordings have been released, including 

two RCA Victor LP albums, and a 

Gold Medal film edition of the original 

Donald Hamilton novel, which had already 

sold over 2.000,000 copies, has been 

at the Cattleman Restaurant Monday (14) 

Rackin, who is touring key cities in the 

U.S. to talk to exhibitors about this 20th Buttons, Michael Connors, Bing Crosby, prepared. 

Century-Fox May release, a remake of Bob Cummings, Van Heflin, Slim Pickens, Producer Irving Allen. Stella Stevens, 

John Ford's classic picture which made Stefanie Powers and Keenan Wynn—in who is co-starred with Martin; Beverly 

John Wayne a star more than 25 years addition to newcomer Alex Cord in the Adams, who plays Martin's very-private 

ago, also announced that 20th-Fox and Wayne role. In his 26 years in Hollywood. secretary, who conducted a special interview 

while luxuriating in a mammoth 

the Winchester-Western Division, Olin Rackin has written scripts for almost every 

Mathieson Chemical Corp. have combined major actor or actress, including Wayne, bubble-bath at the Palmer House Hotel in 

for an extensive promotion for the film and has producer credit for "Top Secret Chicago Monday (14) and the six Slaygirls 

and the rifle company will utilize the Affair," "Darby's Rangers" and "The Helen were all on hand for the world premiere 

Rockwell paintings as the theme of its Morgan Story." Rackin produced and in Chicago at the Chicago Theatre. 

$2,500,000 Centennial year advertising and wrote "The Horse Soldiers," starring Author Hamilton also contributed to the 

promotional campaign. Winchester is distributing 

millions of catalogs featuring Artists in 1959. 

press interviews, starting Thursday (17), 

Wayne and William Holden for United Chicago opening by giving radio-TV and 

Rockwell's painting of the stagecoach as its Also attending the 20th-Fox breakfast Kahn said. 

front and back covers, and is offering coupons 

for reproductions, suitable for fram- 

charge of advertising, publicity and ex- 

Silencers" began more than 18 months ago 

were Jonas Rosenfield jr., vice-president in The promotion campaign on "The 

ing, of the same scene through its 44,000 ploitation, and William L. Wallace, vicepresident 

and general manager of Olin's tractive young actresses to play the Slay- 

with the international search for six at- 

firearms outlets. 

While 20th-Fox will use Winchester rifles Winchester-Western division, and Sharon girls before the start of the shooting of the 

; 

and display materials in thousands of G lpatric. who has been named "Miss film. These six girls also toured while the 

windows and lobby displays throughout the Stagecoach" by Governor Love of Colorado picture was in production and met the 

U.S., Winchester's advertising campaign and will accompany Rackin on his key city tradepress in New York. 

will appear in such magazines as Sports tour. 

Miss Adams went on a ten-city national 

promotion tour. 

The Matt Helm film series will continue 

with the start of the second starring Dean 

Martin, "Murderer's Row," in July, Kahn 

said. 

Para. Sets Negro Campaign 

For 'Ten Commandments' 

NEW YORK—D. Parke Gibson Associates 

has been retained by Paramount Pictures 

to conduct the campaign for Cecil B. 

DeMille's "The Ten Commandments" in 

the Negro national community, including 

a screening program directed at the Negro 

press, civic groups, Urban Leagues, church 

and women's groups. Special editorial and 

pictorial material will be serviced to Negro 

newspapers and magazines and editorials 

will be developed for 100 key Negro-oriented 

radio stations in the U.S. 

Paramount also started a special screening 

program with theatre showings in eight 

key cities Saturday (12), and held 11 

more screenings Saturday

i 

formerly 

. . Four 

which 

. . The 

. . Two 

. . The 

. . The 

Motion 

. The 

. . Clint 

*%oUcfMWKt êfeont 

film. "You Only Live Twice," which will 

be filmed in the Orient for worldwide release 

by United Artists, starting in July. 

Sean Connery will once again star as Agent 

007. This Eon Production group will be 

joined in Tokyo by producer Harry Saltzman 

and Louis Gilbert, who has been 

signed to direct the fifth m the successful 

series based on Ian Fleming's 

best-selling novels ... In addition to three 

pictures he will produce with Embassy 

Pictures. Arthur Cohn also will make 

"Foolish Intervals," based on a Paul Gallico 

book. A script has been completed and 

picture will be made with an all-American 

By SYD CASSYD 

cast in Los Angeles, Israel and Nazareth as 

"the first adventure film with a Biblical 

background" 

. first project for William 

Castle Enterprises under its new 

Paramount Pictures affiliation is "The 

Visitors," based on Nathaniel Benchley's 

best-seller. Ben Stan- was assigned by 

producer-director Castle to prepare the 

screenplay, with shooting scheduled for an 

PRODUCER SAM SPIEGEL chose Martha 

Hyer to co-star with Anthony Quinn 

in "Mister Innocent." the Horizon Films 

picture which Spiegel will produce for Columbia 

Pictures release. Spiegel is currently 

preparing "The Night of the Generals" 

for a start later this month on location 

in Warsaw with Peter O'Toole starred 

In 

British 

addition 

Studios will 

to the two co-stars. New begin later this 

York 

year . . . 

stage actress Paye Dunaway was signed for early May Adding to the list of story properties which 

start. 

a key role. Filming 

he 

of "Mister 

has 

Innocent" 

purchased during the past 18 

months, 

is scheduled to begin 

producer-director 

later this month with 

Gene Nelson announced 

that he has obtained - 

all rights to 

Jud Kinberg producing and 

George Roy Hill 

Elliot Silver was set by producer Ross 

Hunter to 

stein directing 

direct 

from Frank Pierson's 

his forthcoming "Thoroughly 

the paperback novel. "Death Is a Stranger," 

screenplay . additional varied Modern Millie," 

featured 

properties will be placed before the 

starring Julie by Gene Leander. Nelson currently is preparing 

his first feature production as a 

Andrews, Carol Channing and James Fox 

for 

cameras this year 

Universal release. 

by producer Harry 

Hill's assignment will producer. "The Ye- Ye Girls" which Paramount 

will release. 

bring 

Keller at Universal. Keller's first. "Texas 

about a reunion between him and 

Miss 

Across the River." 

Andrews, 

is currently shooting 

whom he just finished directing 

y' 

under Michael Gordon's 

in 

direction. Keller 

"Hawaii." The Richard Morris Kevin McClory. producer-writer of the 

has acquired the novel "Snake 

comedy 

River" by 

about the Roaring 20s goes before current hit for United Artists, "Thunderball," 

starring Sean Connery, has com- 

Alan Williams, 

the 

English writer. "Enemy 

cameras early in May . . . Richard 

Country" is being scripted by Edward 

Thorpe, 

Anhalt 

from a story by Sy 

who directed many of Hollywood's pleted a screenplay titled "The World Below." 

The picture will have the same kind 

most 

Bartlett. Peter 

important pictures during his long 

Stone, who wrote "Charade," 

and successful 

will do the 

film career, will be afforded 

of exciting underwater backgrounds as 

screenplay of "Skin Game" from Richard 

his first opportunity to produce as "Thunderball." McClory, currently in Ire- 

Allan Simmons' story, and Larry Roman 

well as direct. He has 

assignment by 

just been given 

MGM studio 

this 

head 

double 

is penning "Pitchfork Patrol." story by 

land for the Dublin premiere of the latter 

picture, proceeds to London this week for 

Clay Fisher. No Robert 

casts or directors have 

M. Weitman for "The Scorpio talks with David Niven and Ian Bannen, 

been for any the 

Letters." The Victor Canning mystery 

in "The 

whom he wants for starring roles . set of latter four- . 

starting date . 

Principal photography has been completed 

on Joe Solomon's "The Black Klansman" 

for an early summer 

MGM directorial 

World 

with 

Below" 

author 

. 

Alexander 

Landau-Unger 

Ramati 

Co., 

adapting 

thriller is scheduled 

Mikels is the director. Richard Gordon of 

New York and Jerry Solway are partners 

Laurence, and 

"Blood of Violence" I was 

assignments were announced this week his novel, "Beyond the Mountains," and 

shot on 

with 

location in Bakersfield. 

Peter 

Calif Tire 

Tewksbury set to direct the romantic 

directing as well, announced the filming 

film is the story of a Negro who joins the 

comedy. "Three for a Wedding.'' of the story. Simultaneously, Maximilian 

Klan to avenge the Mann - 

killing of his Laurence - Wasserman 

little 

production Schell has been signed to play the starring 

daughter in a small southern town. Ted 

starring Sandra Dee. which goes before the role, with May 30 as the stalling date on 

cameras this spring, produced by Douglas location in Spain . Walker has 

Boris Sagal assigned to direct 

optioned two western novels, "Barranca" 

be through U.S. Films in the United States 

author of "Rio Bravo." for his independent 

and Astral Films in Canada. 

Youngstein and David Karr. The Frank production company. Mona Koa Productions. 

of with Solomon in the film. Distribution will 

Jones," 

"The 

which 

Dangerous 

will be 

Days 

produced 

Kiowa 

by Max 

and "Judas Gun," both by Gordon Sherrif. 

Fenton original script will go before the 

Walker will star and produce in both 

cameras in early April . new producing 

films producer- director team of 

The Richard Burton-Elizabeth Taylor 

team of Judd Bernard and Irwin Bart 

. 

Patton and Lennie Weinrib reports 

film producing venture. "The Taming Winkler will produce an Elvis Presley feature 

the optioning of "The Sticky Stuff That 

first 

tentatively titled "You're Killing Mi Conquered the World." first feature screen- 

of the Shrew," to be filmed in Rome, was 

given a March 14 starting date. The movie, for MGM release. Filming is slated for play by Robert Rudolphi. a CBS office 

adapted from the Shakespearean farce by June, after Presley finishes "Never Say worker who has written several TV scripts. 

Paul Dehn and Suso Cecchi D'Amico. will Yes" on the same lot. Jo Heims is doing 

be directed and co-produced by Franco the screenplay of the latter film, from an 

It 

Zeffirelli. who will also assist in writing the original story by Marc Brandell ... A 

Walt Disney will star British star Tommy 

screenplay. The picture wlil present Miss new directorial pact has been given Robert 

Taylor in her first Shakespearean role, Day by producer Sy Weintraub. contributing 

Steele in a comedy with music and dialog 

called "The Happiest Millionaire." Steele 

will come out from Broadway, in May, 

an association the pair have had for the 

with Burton portraying the groom of the 

shrewish beauty. Columbia Pictures will past five years. Day's first film under the 

where he is starring in "Half a Sixpence." 

release ... A five-man production team, new deal will be "The Deadly Game." Norman Tokar will direct the A. J. Carothers 

screenplay, based on the Broadway- 

headed by producer Albert R. Broccoli, departed 

from London for Tokyo to spend will direct Weintraub's "Adam M-l." novel 

screenplayed by Robert Barbash. Day also 

play of the same name. The story is based 

three weeks in Japan making an extensive by William C. Anderson. Weintraub additionally 

has made Day a 

on the blustering, eccentric Philadelphia 

location survey for the next James Bond 

millionaire, member Anthony J. Drexel Biddle. The 

of the 

board of Panavision, Inc. . . . Producer Ely- 

Landau, director Sidney Lumet and Rod 

Steiger. associated on the current Oscar 

contender "The Pawnbroker." will be reunited 

in the film version of Eugene 

O'Neill's "The Iceman Cometh." according 

to Landau, president of Landau-Unger Co. 

Producer Lawrence Turin an acquln 

Putnam novel. "In the Spring the War 

Ended." and will produce it at 20th-Fox as 

part of his production slate there, with 

Shooting is scheduled 

for early 1967 in Europe. Rr 

does 20th-Fox's "Hombre." scheduled to 

start late this month. He also has a threepicture 

commitment at Paramount, his 

borne base. Turman is preparing to start 

"The Flim-Flam Man" at 20th this summer. 

Also on Turman's production slate 

are "The Graduate," which Mike Nichols 

will direct, and "Big Sam" for United 

Artists 

, picture rights to British 

author Hugh Mills' new novel, "Prudence 

and the Pill." which will be published 

March 29. have been acquired by MGM. 

The film, a Fitzroy-Kenwood production, 

will be produced by Kenneth Harper and 

Ronny Kahn. Production at the MGM 

score is by Richard M. and Robert B. 

Sherman with Irwin Kostal as musical 

conductor. Bill Anderson is the co-producer 

with two new Broadway talents 

debut. Leslie Ami Warren 

nil Davidson. Fred MacMurray tops 

the cast with production slated for May 1. 

'THE 

BLACK 

IS COMING! 

BOXOFF1CE February 21, 1966

• 

' 

: 

- 

: 

BOXOFFICE 

BAROMETER 

- 

-none* of currtrthe 

20 key cities checked. Pictures with fewer thou fr»e 

ore reported, ratings ore odded ond o»eroges reused 

tt normal grasses os determined by the theotre 

.; -citings obore or below that mark 

the opening week of their first runs 

ce not listed As new n 

i in terms of percentage 

jr~- -::•: rr z : -.:m I 

250 

150 150 

IS 

rys- The 

A.-. 

'- ; 

ioo ::: too 250 ::: ::;

• 

' 

YORK 

• 

Hits Maryland Reject 

Of Seals for 16mm 

baltimokI' Robert Marhenke, Baltimore 

distributor and head of the Cinema 

Film exchange, has charged the Maryland 

Board of Motion Picture Censors with discrimination 

against 16mm films when he 

tried unsuccessfully to obtain free dupli- 

;>ies of 

two nun:!- made in the 1940s and shown 

here then as 35mm pictures. 

One was "Queen oi Burlesque," the other 

"The Raiders." He apparently was confronted 

with Section 11. Article 66 A. Maryland 

Code, which concerns copies of films 

ally approxed in a different 

; board. 

Elwood Gebhart, ex 

the board, said originals ol all films must 

De Sica-Zavattini Film for Embassy 

be reviewed by the board 

' 

seal of approval. But a recent chai 

lowed a duplicate seal without m 

another review of either K)mm oi 35mm 

films originally approved. 

Gebhart said 16mm copies or 35mm 

movies must be brought 

Pirns 

board 

For Marhenke. a frequent critic of Maryland 

movie censorship, this would m 

estimated tee of $25 for "copies" of the 

two films. 

"Why. if the 16mm prinl 

tin same as the originals, should the films 

have to be inspected again," demanded 

Marhenke. He contended he had n 

als of approval for 16mm films since 

September until the two movies in question 

"If this is the law. why have the 

3 been lax in enforcn. 

Gebhart said. "I doubt if he received 

If he did. it was a 

mistake." The execul said is 

was his "understanding of the law" that 

16mm copies required I 

Marhenke said he would ask Sen .James 

Pine to introduce a bill in the current 

session of the general assembly "to rectify 

this situation Hi insi '• d thi 

nothing objectionable in either movie and 

that they are "the same stuff you see in 

other old movies on television." 

Six Anti-Obscenity Bills 

Before NY Legislature 

ALBANY 8 

have been introduced in the state It 

tare here by the Joint 

mmlttee 

on Publication and Dissemination of 

' 

Obscem ed this 

week by Assemblyman Jules C Sabbatino. 

committee chairman. 

The measures. Sabbatino said, ai 

signed : local 

to provide foi 

wide censorship, which has : 

declared unconstitutional. 

Under the provisions of w 

urea minors under 18 years of age would be 

prohibited from attending a theatre which 

advertises a picture "for adu 

from prosecution now 

ed motion 

pictures In the 00 

would 

add n. 

against which a Supreme Oouii 

injunction could be obtained, and would 

prohibit : or sale of obscene 

motion pictures, books and ma. 

\ next three-picture agreement has been concluded between 

president Joseph I 

Arthur (nine director Vlttorio de Sica, Embassj Pictures 

Levine and screenwriter Cesar* Zavattini. Announcement ol the agreement, 

under which Embassj will release all three films worldwide, w.i^ made it • 

press lun< heon in n< » ^ "i^ 

NEW YORK—Joseph E. Levine "s Embassy 

Pictures has closed a multiple-picture 

production agreement with director Vittorio 

de Sica. screenwriti r ni and 

producer Arthur Conn, who will produce 

three features, all of which will be in English 

with international casts. Levine will 

executive producer of all thi 

told the tradepress at a luncheon at the 

Four Seasons Tuesday (8). 

The first to go before thi 

in 1966 will be "Woman Times 7." based 

on an original story by Zavattini. which will 

be filmed in color in Paris. The second will 

be "Pro adapted by Zavattini 

from the autobiographical novel by Romain 

Gary, which was a Broadwa 

play and was originally bought by 20th 

Century-Fox for filming with Ingrid Bergman 

starred. 

Conn subsequently took over and developed 

the property, which will be filmed 

in color in Vilna. Poland and in Nice. The 

General Cinema Opens 

3 Theatres in One Day 

: Shopping 

— General Cinema Corp 

opened its 92nd. 93rd and 94th units hi its 

expandmu circuit in three different 

Wednesday '16' 

The theatres, all to be knov 

opened in thi Mall Shopping 

Center, Amhe 

C 

and the Per- 

iling Plaza Shop;' itmore. 

led 

luncheon, cocktail party and ribbon-c.' 

in which local 

notables and home office 

ABC Votes Dividend 

>oard of directors of 

:.:is dei 

of 40 

cents per share on the outstanding com- 

March 15 to stockhold- 

:ecord February 25. acconl, 

Leonard H Goldenson. presiii 

by 

third picture, "Man 1967." will be shot m 

Rome in the spring of 1967. 

De S. m collaborated as diwriter 

on two Academy Award-winning 

Italian fill i "The 

Bicycle Thief." and on "Umberto D," which 

won a Joseph I 

making 

won 

"Tv hich Award for Sophia Loren 

an A( 

De Sica also dime 

of the three episodes for Embassy's 

"Boccaccio '70." from a script by 

Zavattini. Embassy Pictures also released de 

Sica's "Yesterday. Today and Tomorrow." 

which won an Oscar in 1964 

Italian Style." which Is nominated for best 

foreign-language film of 1965. both oi 

starring Miss Loren and Marcello V 

ianni. 

Arthur Cohn has produced films in Rome, 

London and Paris, including the Academy- 

Award-w inning documentary featui' 

Sky Abo\e the Mud Below." distributed by 

Embassy. 

NSS Names A. G. Stefanic 

Gen. Administrative Exec. 

NEW Stefanic has 

been appobited to the new! 

of gen. 

' 

with thi 

Clubs of A: 

oglcal Society and Forsgate Coun- 

Club 

try 

.• 

Burton E. Robbins 

:i Pic- 

in 1930 I"- joined Paramount Publix 

:oduc- 

Ion of NSS. and m 1 

.ii 1940 

February 21. 1966 E-l

J 

i "U, 

— — 

18 

— 

B'way Down As All Pictures Hold; 

'Our Man Flint' Big in 3rd Week 

NEW YORK—With milder weather, plus 

some heavy rain, and no new pictures in 

the Times Square area, business was down 

slightly even for the more popular pictures, 

headed by "Our Man Flint," still 

strong in its third week at the Forum and 

the east side Baronet, and "The Shop on 

Main Street." the Czech film which again 

set a record for its third week at the tiny 

34th Street East Theatre. Also holding up 

well was "The Spy Who Came in From 

the Cold." in its eighth week at the De- 

Mille in Times Square and the east side 

Coronet, while "Thunderball" held up at 

the Paramount in Times Square and the 

east side Sutton and Cinema I, although 

it was replaced at the former by "The 

Chase" Friday < ) . the same day the picture 

opened at the Victoria on Broadway. 

Also opened during the week (17) was 

"Inside Daisy Clover," which came to the 

Music Hall after four weeks of "Judith," 

the final week being just average. "Flight 

of the Phoenix" did well enough in its 

second week at the Astor and the east side 

Paris, although this 20th-Fox film was not 

up to "Our Man Flint." Doing better business 

than most of the regular runs were 

the two-a-day pictures, "My Fair Lady," 

in its 69th week at the Criterion; "The 

Sound of Music." in its 50th week at the 

Rivoli: "Battle of the Bulge." in its ninth 

week at the Warner, and "The Agony and 

the Ecstasy." in its 19th week at Loew's 

State, where it will end early in March. 

Best of the five was "Doctor Zhivago," 

which was close to capacity in its eighth 

week at Loew's Capitol. 

In addition to "The Shop on Main 

Street." other art house pictures doing 

good business included "Juliet of the 

Spirits." at three theatres in its 15th 

week; "King and Country." in its third 

good week at the Cinema Rendezvous; 

"Those Magnificent Men in Their Flying 

Machines," in its sixth week at the tiny 

Guild Theatre; "Viva Maria," in its eighth 

week at the Plaza; "A Thousand Clowns." 

in its ninth week at the Trans-Lux East, 

and "To Die In Madrid." in its 21st week 

at the Carnegie Hall Cinema. 

Astor 

(Average Is 100) 

The Flight of the Phoenix (20th-Fox), 

Baronet—Our Man Flint (20th-Fox), 3rd wk 

Beekmon A Patch of Blue (MGM), 9th wk 

Carnegie Hall Cinema To Die in Madrid (Altuta), 

25 

Thunderball 

(UA), 

L^^PflH^ 

ON BETTER DRIVE-INS EVERYWHERE 

GEORGE ENGLISH CORP.— Berwyn, THE Po. 

Service Literature Tel. Niagara 4-4362 

"THE LIFETIME"

They made love 

their way.ANY WAY.'!! 

DIM 

HAROLD L. SPERO 

Times Film Corporotion 

144 West 57th St 

New York, NY. 10019 

Phone. PLozc 7-6980 

Represents: New York 

IWUULO produca* &y HARffT FFNf 

J 

iîs^T] 

144 

'**MMl 

• 

HAROLD l SPERO. FELIX BILGREY. Sc 

WEST 57th STREE NEW YORK, 

N. Y. 10019 • PLj i 7-6980 

DEAR EXHIBITOR CONTACT OUR LOCAL REPRESENTATIVE IN ÛR EXCHANGE AREA 

i^r /-iwic HfcNUtL 

DAVID ROSEN 

JOE GINS 

JAMES HENDEL 

MAX WESTEBBE • GENE LOWE 

Mutual Films, Inc. 

501 13th St, NW 

84 Van Broam St 

Max Wcstcbbc Films 

317 North 13th St 

Washington 4, DC 

Pittsburgh, Pa 15219 1046 Broadway 

Philadelphia 7, Pa 

Phone: 202 783 4040 

Phone: 412 471 5535 

Albany. NY. 12204 

Phone: 518 434-4159 

Phone: 215 564 4429 

Represents District of Colu 

Represents: Pittsburgh 

Represents: Albany— Buffalo 

Represents: Philadelphia 

Virginia—Maryland 

February 21, 1966 

E-3

. . There 

3 

in 

. . Bill 

. . "El 

. . Ike 

ALBANY 

A 

"zoning" plan might be one way for distributors 

to handle the request by 

Esquire Theatres of America for "territorial 

release availability" schedules. Under such a 

plan, theatres in Albany. Schenectady and 

Troy sectors would be grouped and Esquire's 

new twin drive-in at Menands would be 

placed in one of the zones. Esquire president 

A. R. "Al" Daytz recently sent a letter 

to branch managers asking about territorial 

release availabilities. Incidentally, veteran 

Filmrowers remember Daytz as a former 

Boston manager for Warner Bros., who 

subsequently operated a buying-booking 

office with his late brother Mickey. Daytz 

conducts the Berkshire and Pittsfield 

Mass., drive-ins, one on lease from Sylvan 

Leff of Albany. 

After returning from a strenuous eightday 

trip to Florida and other faraway 

points. Alan Iselin took a weekend skiing 

trip to Vermont with his wife. The president 

of Iselin Drive-Ins continues to work 

here and in Hollywood on plans for a picture 

about a Central Intelligence Agencv 

operator. It will be filmed in Jamaica. Iselin 

has previously produced four sciencefiction 

films, two of them distributed by 

20th Century-Fox and the other two by 

Allied Artists. 

A daughter, Barbara Jean, was born to 

Mrs. Herbert Gaines, wife of the Warner 

Bros, manager here. The new addition was 

welcomed to the family home in Colonie by 

her three sisters and two brothers . . . Nick 

Googin. who operates the Town in Cazenovia. 

and his wife visited Filmrow 

"Othello." which drew fine business in a 

two-day engagement at the Stanley Warner 

Strand, started a date February 16 in 

the circuit's uptown Madison. It is the first 

of the recent cultural pictures to enioy a 

second run here. 

Columbia Merchandising 

Meet on 'Telemark' 

NEW YORK — Representatives of the 

New York Showcase theatres and circuits 

which will play Anthony Mann's "The 

Heroes of Telemark" met with members of 

Columbia Pictures' advertising, promotion 

and exploitation staffs Thursday (10) for 

a merchandising seminar on the film. 

Charles Powell, national exploitation 

manager, presided, while Richard Mann, 

national director of advertising, publicity 

and exploitation; Jerry K. Levine, campaign 

coordinator, and Bud Rosenthal, national 

publicity manager, also participated 

E-4 

MAKE $1,500 TO $10,000 IN 

EXTRA REVENUE THIS YEAR! 

%«' rrvtUCaMc 

FILMACK'S 

1966 MERCHANT 

SCREEN ADS BOOKLET 

14 CONCESSION PLAYLETS 5 STYLES OF AOS 

INSTITUTIONAL TRAILERS 3 "CLOCK SHELLS- 

PLUS MANY, MANY OTHER SELLING TIPS 

FILMACK TRAILER CO 

Levine to Be Honored 

At Lambs Gambol in N.Y. 

NEW YORK—Joseph E. Levine, president 

of Embassy Pictures, will be honored 

by Fellow Lambs at the annual and historical 

Lambs Gambol in the Fold April 2. 

according to Martin Begley, Shepherd. 

The highest yearly award in the Lambs' 

91-year history goes to Levine for "his 

outstanding achievements in the theatrical 

industry and for his untiring efforts in behalf 

of civic and community activities." 

Seven of Levine's recent pictures have won 

Academy Awards since he established Embassy 

six years ago. Levine is a member 

of the Lambs advisory committee. Bob 

Marcato has been named "Collie" of the 

Gambol, Begley said. 

Levine and Francis S. Levien. president. 

Universal American Corp.. and a member of 

the executive committee and director of 

20th Century-Fox, will serve as chairman 

and treasurer, respectively, of a tribute to 

Harry Brandt, president, Brandt Theatres, 

at the Hotel Plaza June 6. A friend of Mrs 

Roosevelt. Brandt wlil receive the Wiltwyck 

School for Boys Eleanor Roosevelt Award 

in recognition for his more than 25 years 

of outstanding help to emotionally disturbed 

children. In addition to his activities 

for the Wiltwyck School, Brandt has 

served as a statewide chairman for the 

Joint Defense Appeal and as a director of 

the Beth Israel. Trafalgar and Will Rogers 

hospitals. He has been president of the 

Independent Theatre Owners Ass'n of New 

York since it was organized in 1933 and 

a director of Trans-Lux Corp. 

is 

20th-Fox Promotes Three 

In N.Y. Publicity Dep't 

NEW YORK—Three members of the 

20th Century-Pox home office publicity 

department have been promoted, effective 

Monday il4> by Jonas Rosenfield jr., vicepresident 

and director of advertising, 

publicity and exploitation. 

Arthur Rubine, formerly New York newspaper 

and syndicate contact, has been 

named national magazine coordinator; Jay 

Remer. formerly tradepapcr contact, will 

now handle New York newspaper:- and 

syndicates and Len Lpvinson, formerly of 

the pressbook department, is the new 

paper contact. 

In addition Ted Goldsmith has been assigned 

to handle national mailings, handtailored 

to the requirements of newspapers 

in 300 key cities: Howard Liebling, new to 

20th-Fox, will be the chief writer and 

William Mahon, formerly in the still department 

of United Artists, has joined the 

20th-Fox still department to assist Paul 

White. 

Franklin Waldheim Elected 

As Counsel for Disney 

NEW YORK—Franklin Waldheim. a representative 

of the New York bar who has 

represented Walt Disney Co. since Mickey 

Mouse was two years old. has been elected 

to the new position of vice-president and 

eastern counsel for Walt Disney Productions 

following the annual organization 

meeting of the board of directors. Waldheim 

has lectured and written articles on 

copyright matters and was a member of 

the panel of consultants on the proposed 

revision of the Copyright Law. 

BUFFALO 

geymour Morris was here to confer with 

Frank Arena, Loew's city manager, on 

promotion for "The Ten Commandments." 

for which the Gloversville ad agency head 

is doing some special exploitation. He was 

hired by Paramount. The film will open 

at Shea's Buffalo March 30 . 

Ehrlichman. 

Universal branch manager, is 

back at his desk after attending the company's 

sales meeting in New Orleans. 

Michael Ellis, father of Michael jr.. past 

chief barker of the Buffalo Variety, will 

receive a 1966 Brotherhood Week award 

from the National Conference of Christians 

and Jews at the annual luncheon here today 

>21i in the Statler-Hilton. The elder 

Ellis is board chairman of Ellis Advertising 

and former 

NCCJ. 

regional chairman of the 

Chris Pope, booker for Schine Theatres, 

was a Filmrow visitor . . . Two films on 

the workings of the federal government 

were shown Saturday in the Erie 

County Historical Society Auditorium. The 

films are "A Day in Congress" and "Architects 

of Peace." 

Frederick Taylor. 92. vaudevillian who 

later became a motion picture projectionist 

here, died Thursday < > 

his home. He 

was an honorary life member of Local 233 

IATSE. He leaves his wife, to whom he 

had been married 63 years. 

Jerry George, manager of National Theatre 

Supply Co. here, has completed his 

27th year with the firm . 

Brett, 

who has been operating the Niagara Drivein 

for many years, is recuperating from 

surgery. 

Charlton Heston telephoned a very thankful 

and surprised mother, Mrs. William 

Aderman of Niagara Falls, to tell her that 

lie had talked with her son while he 

iHestom was visiting Vietnam. The son. 

Marine Sgt. Robert Aderman, had been 

wounded twice, but his condition was good. 

Heston told the mother . 

Cid" will 

return to Buffalo Wednesday (16> for a 

date at the Abbott & Bailey theatres. 

Tent 7 Chief Barker Albert J. Petrella said 

the Variety Club is holding its annual 

tribute to the press, radio and television at 

a luncheon today (14) in the club headquarters 

. was an excellent turnout 

for the MGM meeting Wednesday (9) 

in the Statler Hilton. Many exhibitors were 

in attendance in response to the invitation 

by Paul L. Wall, MGM branch manager. 

Forthcoming product discussions highlighted 

the session. Among MGM executives 

attending were Saal Gottlieb, 

Eastern division manager: David McGrath! 

exhibitor public relations, and Ed Gallner. 

advertising-publicity representative from 

Philadelphia. 

New Seats Installed 

TROY. N.Y.—New theatre chairs have 

been installed in the orchestra of the 

Cinema Art Theatre here by Neva-Bum 

Products Corp. of New York. Seating was 

respaced and staggered. The Cinema Art, 

a former Stanley Warner house, now is 

owned and operated by Joe Capano. 

BOXOFFICE February 21,

- 

ek 

1 -1 ' when- 

. 

' 

BROADWAY 

Spyros P. Skouras. chairman of the board 

of 20th Century-Fox, was best man Monday 

'14' at the marriage of Rafael Ramos 

Cobian. owner of the largest group of the- 

In Puerto Rico and the Caribbean to 

picture-TV producer, is the father of a son. 

Jonathan, born to Melanie Becker at the 

New York Infirmary Hospital February 12. 

Howard W. Koch. Paramount vice-president 

and studio and production head, is 

here from Hollywood for home office conferences. 

• * * Harold Marenstein. assistant 

general sales manager for Rizzoli Films. 

went to Detroit to meet with Moe Dudelson. 

Rizzoli distributor there, and Leo 

Dratfield. vice-president of Pathe Contemporary 

Films, went to Cleveland to 

represent the company at the Film Critics 

Circle luncheon at the Hotel Carter and 

accept the award for the company's 

"Woman in the Dunes" as best foreignlanguage 

film. 

Dino Fazio Heads New Firm, 

Europix-Consolidated 

NEW YORK- Dino Fazio, associated 

with international productions and studios, 

has opened New York offices on 

Glen Alden Elects Jaeger 

NEW YORK^John G. Jaeger, tax manager 

for Glen Alden Corp 

. parent company 

for RKO Theatres, has been elected treasurer 

of the corporation. He has been with 

the company for the past 1(5 years, during 

Juliette Coronel de Jong, of Surinam. S.A.. 

internationally known designer, at the 

Plaza Hotel. The bride was given in marriage 

which he was also secretary and tax man- 

by Gerald Phillips of Phillips. Nizer, ager of Glen Alden Coal Co.. Wilkes Barre. 

Benjamin. Krim and Ballon. After a Palm Pa. 

Beach honeymoon, the couple will live in 

New England and Puerto Rico. * • * Robert 

Morse, star of "The Loved One." which is 

currently playing Showcase theatres In 

New York, is the proud papa of a third girl. 

Hillary, born to Mrs. Morse at LeRoy Hospital 

February 9. Vernon Becker, motion 

Warners Sets Long Runs 

Of 'Othello' in Keys 

NEW YORK—Following the success of 

Laurence Olivier's "Othello" in its initial 

waves of 52 two-day engagements in the 

New York area. Warner Bros, has scheduled 

a series of special limited engage- 

' 

J^MOS VOGEL, director of Lincoln Center's 

film department, left for Oberhausen 

Monday the XII Intelnational 

Madison Avenue for the newly-formed, 

West German Film Festival [s American-based Europi x-Consolidated 

being held February 13-19, Vogel being Corp., which will produce and acquire features 

for worldwide sales Herbert D week at the RKO 58th St.. and RKO 23rd 

ment,- m key cities. The film opened last 

adviser nn American program selection for 

the short subjects fete. * * " 

Everett C. Schimmel and Stuart B. Schimmel are other 

here for a continuous run. 

res 

Callow, vice-president in charge of adverand 

executive 

Similar longer-run engagements of 

officers 

publicity for United Screen Arts, Deals have been signed lor six com- 

"Othello" will also be held in Albany, At- 

went to Rome to meet with USA executives pleted pictures, four of which are being lanta, Providence Buffalo. Ithaca. Rochcharlotte. 

on the acquisition of new product before prepared for U.S. and Canadian theatrical 

Chic nati, Co- 

continuing on to Pans and London. 

release Three other screenplays are currently 

Rome 

lumbus. Cleveland. Akron. Toledo, Youngstown. 

Producer-director David Miller, who will 

Dallas, Austin, Houston. San An- 

In the shooting stage in and Is Sun:, Madrid. Fazio said. 

tonio, Denver. Detroit. Indianapolis, Louisville. 

Jacksonville, Miami. Orlando. Los An- 

A-Ling-A-Ling." written by Roald Dahl, Murray M Kaplan has been named vicepresident 

produce "Oh Death. Where Thy 

husband of the now-recovering Patricia 

of Europix -( 

.! mphis, Milwaukee. 

Neal. left for London, where filming will Charge of overall domestic distribution, according 

Madison. New Haven, Hartford. New Or- 

to Fazio. Kaplan is now pi. p 

start in June for the Mirisch Corp. and 

United Artist- release 

the company's release program, which will 

be issued shortly. 

leans, Pittsburgh, State College. Pa., Portland 

(Ore.), St. Louis. Salt Lake City. San 

Francisco. Oakland. Sacramento, Seattle, 

Baltimore. Washington. DC. Kansas City 

and Honolulu. Edmonton. Vancouver and 

Winnipeg. 

These special engagements of "Othello" 

will not overlap the two-day engagements 

planned. The third wave ot two-daj engagements 

was held Wednesday and Thursday 

'lti. 17'. a fourth will be held 

Wednesday and Thursday '23, 24' and the 

final one Wednesday and Thursday 

'March 2. 3'. 

DOING GREAT BUSINESS!! 

AN OVERFLOW 

OF PLEASURE! 

Dick Winters. MGM publicity manager, 

left for London Thursday (17) for conferences 

on Stanley Kubrick's "2001: A 

Space Odyssey." now shooting at the MGM 

British Studios, and Dino Fazio, president 

of Europix -Consolidated, left for Rome and 

Madrid Friday < 18 > 

to see the start of 

shooting of the company's color picture 

"Sigma 3" in Rome and Tangier and to 

Ith Hugo Fregonese, director of 

"Tough Gun." which will start filming in 

Spain in April. " • • Robert Redford. star 

left Monday I 14' 

with his wife and children for a vacation 

in Europe. ' ' ' Lloyd Burns. Screen 

Gems vice-president in charge of international 

operations, left Tuesday (15) for a 

tour of Son- iuding 

the Philippines. Hong Kong. Singapore and 

Australia. 

^[ABIENNEDAll SOPHIE HARDY JEAN VALMONT i>;» * v..,Vx jjupjgojmMs^ 

£=** AUDUBON FILMS tL'Xû^^ 

BOXOFFICE :: February 21. 1966 E-5

^jWW Repent 

J"HE BRITISH film industry is "ripe for who, while possibly unable to finance on 

a thorough market research." So declared 

their own large-scale production of the 

Lord Rhodes, parliamentary secre- 

type required to compete in modern-day 

tary to the Board of Trade, during a debate 

conditions, could obtain such products for 

in the House of Lords raised by a 

motion by Lord Willis, president of the 

Screenwriters Guild. The government's 

view of the industry and the way it is 

tackling its problems was indicated significantly 

enough by the comments of this 

minister. He promised that the Monopoly 

Commission report would be available long 

before the end of this year and that the 

government proposed to review its film 

policy in the light of this report as well as 

a continuance bill which would deal with 

existing legislation affecting quota and 

levy which would be presented to Parliament 

in the autumn. 

Lord Rhodes said that the government, 

also appreciated the need for a timely decision 

on granting the National Film 

Finance Corp. further lending powers and 

added: "I say that there will be no undue 

delay about it." An indication that some 

of the monies received from the British 

film production fund might be distributed 

to makers of low budget features was 

hinted at by the minister who declared 

that the proposal would be given "sympathetic 

and careful study" which in Whitehall 

terms usually mean that the government 

will do something about it. Lord Willis 

in his speech had tended to criticize the 

monopolistic position secured by the 

Americans in the British Film industry and 

other speakers had referred to the difficulties 

for a British film producer to get support 

to make a film unless he had American 

backing and finance. Lord Rhodes disagreed 

with this view. The Americans, he 

said, often offered to provide 100 per cent 

of the money required which "makes life 

much easier for the producer." Those who 

controlled the British money had to be 

prepared to offer equally good terms if they 

were to attract such projects to themselves 

as well as the services of good British 

producers, especially those whose 

proven talents were much in demand. 

Announcement of the formation of a 

new company. Alliance International Film 

Distributors, aroused interest throughout 

Wardour Street by the company's term of 

reference: to handle the sale of completed 

film and television production throughout 

the world and to provide a central agency 

to assist in the financing of major pictures 

by bringing together home and overseas 

interests. Alliance has two managing 

directors. Michael Bromhead, formerly 

general manager of Lion International, and 

William Gell, managing director of London 

Independent Producers, whose new company 

under the chairmanship of Sydney 

Box recently announced a program of 

eight major features for 1966. 

Head office of Alliance is at 35 Piccadilly. 

London, W. 1. and the company has 

already acquired an impressive group of 

executives with wide experience of selling 

films and television, both in this country 

and overseas. In the words of Bromhead 

and Gell. "Alliance will act as a catalyst 

to bring together individual groups abroad 

By ANTHONY GRUNER 

their own distribution by pooling their resources 

with others." The two men pointed 

out that, although individual producers 

had frequently sought and obtained cofinancing 

deals abroad for their productions, 

there had until now been no readymade 

service available for them in this 

field run by executives with a wide experience 

of market conditions in individual 

territories and who were familiar 

not only with the complex financial background 

of overseas film but also with the 

leading independent producer and distributor 

organizations in those countries. 

The general feeling in the industry is that 

Bromhead and Gell are on to a good thing 

and will be able to fill a vacuum caused by 

the declining influence of British Lion over 

here and the increasing retirement of independent 

producers on the Continent and 

in the States. 

By the end of next month the industry 

will know what is going to be the future 

of British Lion, once the most important 

independent distribution company 

in the business. Much of its top creative 

talent has left British Lion in recent 

months. Last week Victor Hoare, managing 

director, left to join Columbia's foreign 

office in Paris. The week before that 

Gerry Lewis moved from British Lion publicity 

chief to a similar position at Paramount. 

Michael Bromhead, head of foreign 

sales, last week formed his own company 

with Bill Gell to handle packaging 

and distribution. The new chairman of the 

company Lord Goodman, the distinguished 

lawyer and attorney to the Prime Minister, 

has. it appears, been unable to sort 

out the situation by re-establishing production 

deals with the best creative people 

in the industry. There are no new pictures 

on the floor of any formidable dimension 

for British Lion release. And before 

the end of next month the 7' 2 per 

cent interest on the company's debentures 

is due, granted some two years ago 

when the old British Lion was taken over 

by a consortium headed by Sir Michael 

Balcon. There is every reason to believe 

that British Lion is on the eve of another 

takeover bid from one of the production 

companies and this time the government 

may find it necessary to let it go to the 

best 

bidder. 

News in brief: Michael Powell, the British 

producer-director who has just finished 

shooting "They're a Weird Mob" in 

Australia for the Rank Organization, starring 

Walter Chiari, said that his new company, 

Williamson-Powell International 

Films, would be making more features in 

Australia in the near future. He intended 

to return to Canberra later in the year 

with a view to setting up co-production 

discussions with interested parties . . . Earl 

Mountbatten will propose a toast to the 

President of the United States at a banquet 

at the Americana Hotel. New York, 

on March 19 at which the Duke of Edin- 

burgh is to be the guest of honor during his 

forthcoming tour of Variety Clubs International 

centers in America and Canada 

David Brown, story editor of 20th 

Century-Fox, has arrived in London for 

conferences with Elmo Williams, 20th- 

Fox European production head, as well as 

conferring with a number of leading British 

writers and literary agents. 

Roy Disney will play host to British exhibitors 

and industry leaders later this 

month by presenting to them a 40-minute 

film compendium of highlight scenes from 

forthcoming productions at the Arts and 

Films Theatre in Hanover Street. 

UA Using Cinerama-Size 

Stills for 'Khartoum' 

NEW YORK—A completely new wideangle 

photography, which approximates 

the Cinerama ratio, and is the invention of 

Simon Nathan, will be used for the advertising 

and display of stills for "Khartoum," 

the Julian Blaustein production filmed in 

Europe and Africa in Cinerama and Technicolor, 

which will be United Artists' next 

roadshow picture, opening in June. 

Nathan, who calls his process Simon 

Wide, showed samples of his color shots 

made on the "Khartoum" location in the 

Sahara, where he spent several weeks during 

the shooting. Two cameras were used 

by Nathan, one a camera built in the U.S. 

to his specifications by the Hulcher Co., 

which makes missile-tracking cameras 

used by the U.S. government, this being 

ideal for photographing action sequences 

on 70mm film and taking up to 10 frames 

per second in sequence. For single shots, 

Nathan used a 4.5 camera with modifications 

that permit it to take pictures 7/2 V2 

inches on 120 film. The color stills for 

"Khartoum" on display in the United Artists 

board room have the look and width 

of Cinerama. 

This unusual camera art for "Khartoum" 

will appear in publications, as well as in 

theatre displays, as part of the promotion 

for the Cinerama film, which stars Charlton 

Heston, Laurence Olivier, Richard Johnson 

and Ralph Richardson and was directed 

by Basil Dearden, according to Jim 

Katz. publicity coordinator for "Khartoum." 

"Khartoum." which will open as a roadshow 

in June, will follow "Cast a Giant 

Shadow," opening as a roadshow in March. 

Later in 1966 will come "Hawaii," also 

scheduled for roadshow release, giving 

United Artists three reserved-seat pictures 

in one year—tieing the 20th Century-Fox 

record of three roadshows in one year. 

Columbia Promotes Hoare 

To Cont'l Europe Manager 

NEW YORK—Victor Hoare, chairman of 

BLC Films and former director of that 

company, has been named vice-president 

and manager of Continental Europe and 

the Middle East for Columbia Pictures International. 

Hoare will take up his new 

post March 14 in Paris, succeeding Marion 

Jordan, who was recently promoted to 

vice-president in charge of foreign sales 

for Columbia's International company. 

Hoare. who began his industry career 

with United Artists in 1931, was named a 

director of British Lion Films in 1961 and 

became affiliated with the Columbia organization 

the next year as managing director 

of BLC Films, which is the United 

Kingdom distribution organization jointly 

owned by Columbia and British Lion. 

E-6 

BOXOFFICE :: February 21, 1966

I trumpet 

. . Sam 

. . The 

. . The 

. . Clair 

llnis 

I tor 

PITTSBURGH 

pirst steps in bringing CATV to Gla 

have been taken by John Hastings, 

field engineer, for Steel Valley Cablevision, 

Inc. Within 90 days after the pole agreement, 

construction will be started and .1 

business office will be opened E. 

69. former president of Mm 

Local 60. died at Daytona Beach. Fla. He 

with the pit orchestra in 

Enright Theatre ::

. . . 

From 

. . Also 

WASHINGTON New Allentown House 

Qapital Film Laboratories, a Washingtonbased 

corporation, of which James 

Barker is president, has opened a laboratory 

in Miami. Sam C. Gale jr. was named 

sales manager of the branch. Before joining 

Capital in 1963, Gale was a motion 

picture writer and director for General 

Electric. Manager of the new $333,000 

facility Robert W. Haltwine, who formerly 

is 

was chief of the U.S. Information 

Agency's film service section. 

Harmon R. Martin, general manager of 

Alexandria Amusement Corp., has named 

Woodrow "Sonny" Wise his assistant in 

charge of publicity and promotion. Wise 

had been manager of the circuit's Virginia 

Theatre for nine years. Robert Adams now 

manages the Virginia and Allen Sellers is 

manager of the new Reed. 

plete his service with the Marine Band in 

the near future. According to Harrison, 

they are "learning full-theatre operations, 

excluding the projection booth." 

Jerry Baker, manager of RKO Keith's 

where "Thunderball" is in its tenth week, 

said the film has broken all boxoffice 

records in the Washington-Baltimore area. 

Wineland Theatres' treasurer Fred L. 

Wineland, who as a legislator in the current 

70-day Maryland general assembly, 

received his "blizzard pay" along with the 

other members who did not meet two days 

because of the weekend climactic disaster 

a bad fall in a snowbank, Barney 

Hays, manager of Glen Burnie Showcase 

theatre at Glen Bumie, Md., was 

knocked unconscious. He was admitted to 

the North Baltimore General Hospital, suffering 

from severe frost bite. 

Columbia's publicist Syd Zins, at the 

MPAA screening of "The Silencers," distributed 

only to the men a "confidential 

file" on Matt Helm's slaygirls . . . Jerry 

Pickman, Columbia home office executive 

visited the local branch. The mother of 

booker Harold Levy died. 

Loew's Theatres' Southern division manager 

Orville Crouch has had chief executives 

Arthur M. Tolchin and Bernard 

Myerson visiting in his territory. Other 

Loew's home office visitors in this area 

were Bernard Diamond, general manager, 

and Larry Lapidus of the booking department. 

In Shopping Cenier 

ALLENTOWN, PA.—The Plaza, a newtheatre 

with 1.250-pushback seats, is under 

construction here for a scheduled June 22 

opening, according to Martin B. Ellis, 

president, Whitehall Theatre Co. The new 

theatre, first for some time in Allentown. 

will be a part of the new 70-store. airconditioned 

all-weather, enclosed Whitehall 

Shopping Mall, located on the outskirts 

of the city. The Whitehall Mall will 

have parking for over 5.000 cars, Ellis 

General Precision '65 Net 

Climbs to $5,100,000 

TARRYTOWN, N.J.—The General 

Precision 

Equipment Corp. reported that the 

company's net income for 1965 increased 

34 per cent to $5,100,000, or $2.87 a share, 

Don King, president of the Town Theatre 

Group, has two manager trainees according to 

under 

a summary of 

the 

preliminary results. 

The earnings 

supervision of his assistant 

Walter Gardner, 

compare with 

who the net 

is in charge of the income of $3,800,000 

Penn and 

and $2.06 

Capitol 

a share in 

Hill. They are Lesley 1964. Sales increased 10 

Harrison, recently 

per cent 

released from 

from 

the Air $219,500,000 in 1964 to 

Force, and Garry $240,600 000 in 

Sulkowski, who will com- 

1965. 

Cornel Wilde produced, directed and 

starred in "The Naked Prey." 

' 

Prediction is for continued improvement 

in 1966, based on a record yearend backlog 

of unfilled orders of $214,000,000. The 

board of directors at a recent meeting 

voted a dividend on the common stock of 

30 cents a share, a quarterly dividend of 

$1.18 3 i a share on the $4.75 cumulative 

preferred stock and a quarterly dividend 

of 40 cents a share on the $1.60 cumulative 

convertible preference stock. 

The proposal for the merger of Controls 

Co. of America into General Precision 

Equipment Corp., which was approved by 

the board early this month, will now be up 

for voting by the stockholders at the annual 

meeting May 18. the company announced. 

Hershey Consolidated Sales 

Up for the 1965 Period 

NEW YORK—Hershey Chocolate Corp. 

reports that consolidated sales of Hershey 

and its subsidiaries for the year- ended 

Dec. 31, 1965 reached a record level of 

$211,780,000 with the net income amounting 

to $24,722,000, or $2.02 per share. For 

1964, consolidated sales were $207,129,000 

and net income was $22,745,000, or $1.86 

per share. 

Net income for 1965 increased approximately 

$1,160,000 as a result of changing 

the accounting treatment of the 1966 investment 

tax credit and the results for the 

year also reflect start-up cost of the new 

California plant. 

The board of directors of Hershey declared 

a regular dividend of 20 cents per 

share, payable March 15 to stockholders of 

record February 25. 

BALTIMORE 

"phe annual reception hosted by the 

Maryland Theatre Owners Ass'n in 

honor of Gov. J. Millard Tawes and state 

legislators is scheduled for March 3 at 

Blue Crest North from 9 p.m. to 1 a.m. 

It is to be a black or white-tie affair. Invitations 

also have been extended attorney 

general and Mrs. Thomas B. Finan; controller 

and Mrs. Louis L. Goldstein, and 

National Ass'n of Theatre Owners president 

Marshall Fine. 

Douglas Connellee, president MTOA and 

owner of the Elk Theatre, Elkton, Md., 

was in Baltimore on business . 

here 

for conferences were John Broumas. head 

of Broumas Theatres, Washington and 

Silver Spring, Md.. and Glenn Norris. 

Maryland exhibitor, with offices in Washington. 

The Lord Baltimore Theatre, recently 

acquired by the JF Circuit, is featuring a 

stage show of recording artists, which will 

be followed by the Jewel Box Revue opening 

March 4. Screen attractions are included. 

A benefit premiere performance of "Judith" 

held Tuesday U5> at the Uptown 

was sponsored by Liberty Jewish 

Center which sold tickets at $3 . 

Francia Feikin, JF Theatres publicist, arranged 

a special showing of "The Ten 

Commandments" Saturday H9> at the 

Charles Theatre to announce student and 

group performances available when the 

film opens at the Town March 30. 

A minimum wage bill of $1 an hour for 

theatre employes has been passed by the 

city council and now awaits the signature 

of Mayor Theodore McKeldin. A wage bill 

already in effect does not include theatre 

employes. 

Services were held here for Hannah 

Einbinder, mother of Joseph Einbinder, 

co-owner of Westview Cinema, also Edmondson 

and Elkridge drive-ins. She died 

following a lengthy illness. Survivors include 

her husband Albert, four sons and a 

daughter 

. . . Mrs. Louis Gammerman, 

mother of Betty Chazen, secretary for 

Rome Theatres, died in Sinai Hospital 

following a heart attack . . . Blanche 

Boughter has returned to duty as cashier 

at the Playhouse after a two-week illness. 

J. Stanley Baker, head of Hicks-Baker 

Theatres, and his wife are planning their 

annual two-month's visit to Fort Lauderdale, 

Fla. . . . The Hampden Theatre, one 

of the Hicks-Baker chain, is being refurbished. 

Abbott and Mel Tolkin wrote Paramount's 

"The Last of the Secret Agents?' 

for the screen. 

CAMONS, Iw. L—— 

^"^Bo« K, CM* Ka*h. 

'tyou t mate — *7e'

. "The 

racaibo." 

HOLLYWOOD 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

Top Film, TV Directors 

Are Honored by DGA 

HOLLYWOOD — The annual Directors 

Guild of America awards banquet honoring 

Griffith Award. Dwight Hemion won a 

trophy for his direction of the CBS-TV 

special "My Name Is Barbra." starring 

Baa-bra Streisand, and Vittorio De Sica. 

Italian director, was voted special recognition 

for his contributions to world filmmaking. 

The awards ceremonies here also included 

the presentation of plaques to feature 

nominees: Elliot Silverstein for Columbia's 

"Cat Ballou." John Schlesinger for 

Embassy's "Darling," Sidney Purie, Uni- 

Ipcress Pile." and Sidney 

Lumet. Landau's "The Pawnbroker." 

The guild's 13th annual award to a motion 

picture critic went to Sam Lesner of 

the Chicago Daily News. 

Wyler became the first recipient of the 

Griffith Award since 1961. The single 

honor is reserved for individuals who. over 

a period of years, turn out pictures of exceptional 

merit and advance the stature 

of the tiln 

1959 'Maracaibo' Earns 

$350,000 for TV Date 

HOLLYWOOD—The Cornel 

Wilde-Jean 

Walla© which Wilde 

I 

produced and directed for Paramount in 

1959 and which appeared on TV Saturday 

arnered S325.000 for the one run 

The film was shot for a negative cost cf 

under SI million. 

Wilde's latest film for Paramour- 

Naked Prey." also came in well under a 

million dollars and its reception at the San 

Sebastian Film Festival, plu 

high pn finat. s big boxoffice 

for the film when it opens this spring 

'Monroe' Wins for Wolper 

HOLLYWOOD—Lor .: 

ms of 

the Monte Carlo TV Festival included Wolper 

Productions for its "Legend of M 

Monroe." The same production has been 

submitted for a documentary award in this 

country. The Festival "best docum* I 

prizes went to France for its "Yalta" entry 

and in a tie to Japan for "Children of the 

War." 

Office—Suite 321 at 6362 Hollywood Blvd.) 

Publicists Guild Names 

Warner, Green for Awards 

IK >LLYWOOD Jack I. v. 

tive producer at Wai .1 Abel 

Green, editor of the New York-pub 

weekly Variety, were named as recipients 

oi the 

top direction In motion pictures and Publicists Guild Awards to 

television 

was held Saturday night (12) in the 

be presented 

at the third annual awards luncheon 

m tli- Hotel, April 1. 

Beverly Hilton here and in the Waldorf- 

Astoria in New York at the same The award to 

time 

Warner was made i 

Robert Wise was cited for his 20th Century-Fox 

production of "The Sound 

overwhelming emphasis mi the work of 

publicist in informing 

of 

the public about 

global activities In 

Music," William Wyler received the D. 

behalf ol 

W. 

M E 

Lady" and "The Great Race." The 

to Green was for that publication's recognition 

of the role of publicists in show 

business. 

Award presenters at the luncheon %.-. ill 

include Jack Lemmon. Joanne Woodward. 

James W. Hardiman, director of press information 

for CBS. Hollywood, who will 

present the Les Mason Award to the member 

whose efforts for the guild and his 

craft have been outstanding, and Robert 

O'Brien, presidenl oi ex» 

MGM and 

officer of the company, who will ace 

posthumous award for guild member Morgan 

Hudgins. The names recommended 

were approved by the awards committee. 

headed by Max Weinberg of Na 

Screen Service. 

Richard M. Blanco Named 

Technicolor Vice-President 

HOLLYWOOD — Paul W. Fassnacht, 

president of Technicolor. Inc.. announces 

romotion of Richard M. Blanco to 

vice-pi in the 

company's motion picture and television 

division He has been director of operations 

at NASA space center at Cape Kennedy. 

"The creation of a vice-presidency for our 

nn operations reflects the growing 

volume and importance of that field in 

Technicolor's business," said All.- I' 

jr.. Lofquist division vice-president and 

general ma 

Producing Team to Donate 

5°o of 2 Films to MPRF 

HOLLYWOOD— And:.-... 1. and Virginia 

Stone, the husband-wife picture-prod 

team, will donate 5 per cent of then 

of the profits of two films they are producing 

for MGM ••• tii. Motion Picture 

Fund, according to George L. Bagnail, 

Winning of the Skies" and 

Black Case." Bagnall and Gregory Peck, 

chairman of the fund campaign, said the 

Stones accompanied U 

contribution 

with a cash donation. 

Testimonial Luncheon 

For Lloyd Ownbey 

HOLLYWOOD— Lloyd C. Ownbey, vice- 

National Theatre Supply Co., 

^^ was honored at a 

tnonial luncheon 

Wednesday < 16 > in 

the Cocoanut Grove 

ai the Amba 

Hotel. He i 

the firm. 

w a s tea I 

^~~ Down from San 

Francisco to present 

Ownbey a scroll was 

Lloyd Ownbej Past 

Intel national chief 

barker Jack Hessick. in behalf of NTS. 

gave Ownbey an inscribed silver tray 

dent of National General Corp., and Fred 

Stein, president of Statewide Th. 

en-chairmen. More than 400 persons 

were on hand. 

Also seated on the dais were Sherrill 

Corwin, president-designate of the National 

Ass'n of Theatre Owners; Al Hanson. Ownbey's 

first employer when he graduated 

from Architecture School at USC: Rotus 

Harvey. Jack Hessick, George Ingham. 

Howard White, Herb Jack. John Kle 

Bershon. John Dalk and I. Pearl O 

Also on hand were Ownbey 's son Lloyd jr., 

.ad his wife Lois: a daughter 

and her husband. Mr. and Mrs. John Stark 

and Ownbey's two sisters and their 

husbands. 

Among the oldtimers at the luncheon was 

Ernie Silcocks. who started in the business 

57 years ago in Winnipeg. 

Jack Lemmon Set to 

Star 

In Film Version of 'Luv' 

play 

"Luv" opened here at the Hun' 

.! Theatre and Columbia announced 

rack Lemmon h 

the Martin Manulis screen production of 

e comedy. The star's commitment 

with the studio calls for six pictures over 

the m\ In four 

nf them for his Jalem Productions. 

A $3 million color production for the 

Schlisgal play is being dis 

with a 

summer for shooting 

in New York and Hollywood slated. 

ills and Lemmon teamed together 

for "Days of Wine and Roses" in 196 

Bros, release. Lemmon has another 

week of shooting to go for "The Fortune 

Cookie" at United Artists. 

February 21. 1966

NGC Awards Certificates to 21 Men 

Graduating From Managers Training 

Irving H. Levin, seated center, executive vice-president of National General 

Corp., addressed the opening session of the company's third manager training 

program at the Beverly Hills home office. Left to right (seated) are: Owen 

Pritchard, manager, Wilshire, Santa Monica; John Bondi, manager, Carlos. San 

Carlos: Gerald Keating, assistant manager, Fox, Billings. Mont.; Victor Robards. 

assistant manager, California, Huntington Park; William Hopkins, assistant 

manager. El Rey, Los Angeles; Benjamin Littlefield, assistant manager, Brookside, 

Kansas City, Mo.; Harold Wyatt, Southern California district manager for Fox 

West Coast Theatres in charge of the manager trainee seminars; Joseph Akins, assistant 

manager, Fox. Ft. Collins, Colo.; Frank Tungett, assistant manager, 

Granada, Kansas City, Kas. and Michael Mclntyre, assistant manager. Vogue. 

Hollywood. Standing, left to right, are: Richard Dere, assistant manager, Community 

Drive-in. Topeka, Kas.; Gary Lehman, assistant manager. Uptown, 

Kansas City, Mo.: David Jorgenson, assistant manager. Fox, Portland, Ore.; 

Gary Stone, assistant manager, Academy, Pasadena; Philip Garfinkle, assistant 

manager. Fairfax, Los Angeles; Harley Lee, assistant manager. Fox, Salinas, 

Calif.; Harry Brady, assistant manager. Paramount. Oakland: Jack Sedgebeer, 

manager, Capri, Van Nuys; Frank Bonat, assistant manager, Orpheum, Wichita, 

Kas.; Larry Elmer, assistant manager. La Cruces, Las Cruces, N. M.: George 

Miller, assistant manager, Fox Sacramento and William Maucks jr., assistant 

manager, Criterion, Santa Monica. 

LOS ANGELES—Certificates of completion 

were awarded to 21 young men at 

the close of National General Corp.'s third 

manager training program. Since the inception 

of the educational development 

program in July 1965 a total of 48 managers 

and assistant managers from Fox 

West Coast, Fox Evergreen and Fox Mountain-Midwest 

Theatres have completed the 

series of seminars held at NGC's Beverly 

Hills home office. As in the July and November 

sessions, the participants took part 

in an intensive four-day program in which 

executives in all phases of NGC's operation 

set forth, step-by-step, the policies, 

organization and functions of each department 

in the nationwide company's 

structure. 

The purpose of the program and its relation 

to the future of NGC was outlined by 

chairman and president Eugene V. Klein. 

He stated, "The progress of our company 

is in your hands. It is our plan to develop 

and reward talent within our ranks as we 

move into all phases of our expansion 

program." 

Executive vice-president Irving H. Levin 

addressed the group at the opening session 

with particular regard to NGC's motion 

picture subsidiary, Carthay Center Productions, 

and its future plans. 

Organization of NGC's theatre operations, 

basic manager development, employe 

benefits and vital challenges to the motion 

picture industry were set forth by William 

H. Thedford and Dan A. Polier, assistant 

vice-presidents and co-directors of theatre 

operations, and John Klee, FWC Theatres 

Pacific Coast division manager. 

Southern California district managers 

William Hertz, Bob Weeks and Harold 

Wyatt. who coordinated the program, discussed 

many basic elements of good theatre 

management. These included recruitment 

and hiring of personnel, wages, uniforms 

and appearance, proper scheduling 

of staff, working conditions and other 

factors which motivate the best employe 

and patron relations. 

A session of the program covered 

development of concession sales, concession 

purchasing procedures, display materials 

and matters germane to this area of theatre 

management. A part of the session 

was held at NGC's Culver City warehouse 

and provided students with an opportunity 

to see, at first hand, the problems involved 

in nationwide concession distribution. Following 

this, several theatres with outstanding 

concession operations were visited. 

NGC executives participating in this meeting 

were John W. Wilson, national concessions 

manager: Beach Abrams, national 

concessions purchasing manager and Dave 

Boyd, warehouse manager. 

J. Walter Bantau. director of construction, 

purchasing and maintenance, conducted 

the third session of the program. 

His subjects included purchasing, maintenance 

of equipment, repairs and utility cost 

control. Emergency procedures involving 

air-conditioning, plumbing and other "behind 

the scenes" matters were mentioned. 

NGC's real estate acquisition program: 

various aspects of leasing properties; the 

company's commercial-residential project. 

Fox Plaza, in San Francisco and the new 

Carthay Center headquarters were among 

the subjects discussed by Gerald Polone, director 

of real estate. 

The student participants were then 

taken on a tour of NGC's Carthay Circle 

Theatre, recently renovated at a cost of 

more than $100,000, where they saw 

demonstrations of the latest projection and 

sound equipment. Carthay Circle manager 

Robert Siner and director of special events 

Victor J. Rosen lectured on the aspects of 

roadshow presentation, using the present 

attraction of 20th-Fox's "The Agony and 

the Ecstasy" as a case in point. 

The group also visited the Chinese, 

Vogue and Bruin theatres in Los Angeles 

and witnessed a typical top-to-bottom theatre 

maintenance inspection. 

At a subsequent meeting conducted by 

NGC ad-pub director Joseph Vleck, and his 

staff, advertising and publicity in all 

media, promotion, community relations 

and exploitation were the focal points for 

study. Students in the group were shown 

how to make up a newspaper ad which can 

most advantageously "sell" a motion picture. 

The nature and importance of good 

press relations were discussed in detail, as 

was the need for advance planning of 

individual publicity and promotion campaigns 

tailored to suit each film booked 

in a theatre. 

A day was devoted to a studio tour 

hosted by Warner Bros.' studio publicity 

director Max Bercutt. The "students" sat 

in on a specially planned production conference 

at which an advertising-publicity 

campaign was discussed from story development 

through pressbook preparation, 

radio-television commercials, trailers and 

newspaper ads. This informative meeting 

enabled the seminar- members to follow a 

motion picture from its conception through 

the time of exhibition at their theatres. 

Final sessions involved insurance, organizational 

functions of the company's accounting 

department, a demonstration of 

the IBM 1401 computer and systems. Harold 

A. Lipton. vice-president and general 

counsel, Alan May, vice-president and 

treasurer, Paul Scherer. assistant secretary 

and assistant treasurer and Lee E. Thorn, 

assistant treasurer, were among the NGC 

executives taking part in these meetings. 

'Lady' Passes $2 Million 

In 68-Week Hollywood Run 

HOLLYWOOD—Warner Bros.' "My Fail- 

Lady." which played to more than 650.000 

persons, completed its record-breaking engagement 

at the Egyptian Theatre, grossing 

$2,210,334 in 68 weeks. "Ben-Hur" also 

passed the $2 million mark at the theatre. 

but it played 93 weeks. 

Roy Evans, United Artists division manager, 

said a single Technicolor print of "My 

Fair Lady" was used for the 764 screenings 

and print still is in excellent condition. 

'Phoenix' Benefit Is Set 

HOLLYWOOD—A benefit premiere of 

Robert Aldrich's "The Flight of the Phoenix" 

will be held on March 17 by Our Lady 

of Perpetual Help Hospital at the Santa 

Maria Theatre in Santa Maria, Calif. The 

benefit is bing supported by personnel at 

nearby Vandenberg Air Force Base. The 

20th-Fox release stars James Stewart, 

Richard Attenborough, Peter Finch, Hardy 

Kruger and Ernest Borgnine. 

Joseph E. Levine's "A Man Called 

Adam," stars Sammy Davis jr. 

W-2 BOXOFFICE February 21, 1966

. . Jack 

. . Boxoffice 

'. 

-ton 

• 

film 

' 

14-20'. 

. . Mrs. 

' 

will 

' 

1 

1 

! been 

i will 

will 

n 

LOS ANGELES Metropolitan Circuit to Construct 

T}ave Friedman and Dan Sonney, owners 

of the new downtown Pussycat Theatre, 

announce they had completed remodeling 

the old building and are installing 

400 push-back seats. The 10.000 remodeling 

included a new marquee, lion!. 

carpeting, boxoffice. concession ana ami 

new screen and sound system. This is the 

first of three 'adult" theatres planned for 

Southern California and two more in other 

cities. Friedman, who doubles as a producer, 

said he has completed 

iter," which will be released in May 

lor the art houses and drive-ins. 

Tent 25 Chief Barker James H. Nicholson 

said a special 28-minute, 35mm color 

featurette on the Southern California Varietj 

Club's charitj activities will be filmed 

this spring. Titled "The Big Heart." it will 

be premiered at the Variety convention in 

London in April . Villis Randall, 

owner of the Tower Theatre, has upped 

Louis Silverstein to manager, succi 

Myron Talman. 

. 

Andy Devine has been named mat 

Pacific's Pantages Theatre in Hollywood 

of 

Sherriff, Manhatan Pic- 

tures branch manager, has returned from 

a Phoenix sales trip. 

Jules Gerelick, Pacific Coast sales manager 

for AIP, and his wife celebrated their 

anniversary at the Ilikai Hotel in Honolulu 

International Film Distributors. 

Inc., vice-president Harry Novak 

announces his company has taken 

over •'Flesh and Lace." "Naked Fog," "Bad 

Girls for the Boys" and "Artists Studio Sefor 

national distribution. 

vun Steifel. Jack Feder. Al Saks and 

Cliff Loth opened their new Plaza Theatre 

m Long Beach Monday >14> . . . 

Spero Kontos and John Filbert of the John 

P. Filbert Theatre Supply Co were on a 

business trip in the East. 

Herb Turpie. Western division mi 

for Manley Popcorn & Concessions Supply 

Co., was named a vice-president. Turpie 

announced that Sam Vujov ha 

transferred to the Los Angeles and Southern 

California territory from Arizona Di 

Schroeder goes from Los Angeles to Arizona 

and New Mexico territory with headquarters 

in Chandler. Ariz. 

A food supervisors meeting of thi 

ley Co. was held in Kansas City Monday- 

Sunday i Those attending 

Rob Reischling, Leonard Jewell. Jim 

Worsley. Jim Manley. Walter Babcock and 

>hnson. 

Weston Productions Seek 

Office Space in L.A. 

HOLLYWOOD — Having signed three 

contract 

months, Manhattan-based producer-writer 

is here to establish 

Coast office for his Weston Product! 

Formerly a public relations com 

Cinerama and other film interests. Weston 

activated his own film production company 

in mid-1965, after signing with Joe I 

v Pictures for the production of his 

original story and screen treatmei." 

War Horses." now set by Levine f'> 

mount release. 

1,600-Car Airer in 

LOS ANGELES The Ellwood Drive-in. 

a 1,600-car theatre scheduled for construction 

in tl >ai bara area by 

Metropolitan Theatres Corp.. will bring 

to three the number of she 

i 

I 

1 

he circuit will havi undi scaffolding 

by March In announcing plans for the 

Ellwood. Sherrill C circuit 

president, said that a fourth nv. project 

will be finished In March. 

The latter situal Ion is the Spruci 

In, which Metropolitan expects to open in 

San Francisco March 16. The othi 

construction projects in the Santa Barbara 

area, in addition to thi 

the Camel, :' 

where mound will be broken February 1. 

and thi Fan view Theatre in Santa Barbara's 

Fan-view Shopping Cener, 

for a construction start March 1. 

Plans for the Ellwood Drive-In pri 

by architect Robert Kleigman for submission 

to the Santa Barbara planning commission 

call for an ultra de luxe ozoner 

Bart Lytton, Wife Named 

For Mr. and Mrs. Award 

HOLLYWOOD Mr. and Mrs Hart Lyt- 

Uld Mrs. American 

Citizen of 1966." The award, given annually 

by the Los Angeles Lodge of B'nai 

B'rith without regard to race, creed or 

national origin, will be presented at a dinner 

in the Crystal Room of the B 

Hills Hotel on Sunda 

Gov. Edmund G. "Pat" Brown and his 

wife were last year's honorees and art 

honorary chairmen of the event thi 

justice of the state 

te 

supreme court and former California atmake 

the presentation. 

Among the other honorees are the Eu- 

Avmans. the Steve Aliens, the Edward 

G. Robinsons. Rabbi and Mrs. Edgar 

the Robert Youngs, the Art Linkthe 

Danny Thomases, the Paul G. 

Hoffmai istice and Mrs. Earl 

Warren, the Jack Bennys, the Eddie Cantors 

and the Melvyn Douglases. 

Sherrill Corwin Is Named 

A Director of Union Bank 

HOLLYWOOD — Four prominent Angelenos 

have been added to the board of 

directors of the ixnverful Union Bank here 

making a 22-man board. Additiie 

Sherrill C. Corwin, president of Metropoli- 

Corp.; Otis Chandler, publisher 

of the Los Angeles Times: James P. 

Corp.. and Fred L. Hartley, president. 

Union Oil of Cah: 

Named 'Eddie' Advisors 

HOLLYWOOD—American Cinema 

innounced that 

produc and Sol Lesser and 

Gov. Edmund "Pat" Brown have accepted 

on the advisor 

for the 16th annual "Eddie" Awards 

to be held M 

Santa Barbara 

I 

incorporating th test advances in 

equipmi include a 

scieen tower 

v concept in 

without knees or braces and the narrowest 

slimlini installed in a drivein. 

Ground will be broken for start : con- 

struction 30 days after approval is rem 

tir plani Corwin 

ha summer opening for 

the Ellwood, largest drive-in ever built 

m Santa Barbara County. 

Corwin, who is president-designate of the 

National Ass'n of Theatre Owners, in 

commenting on his circuits expansion 

pointed out that all then new the- 

...- where potential 

population growth justifies 

"Metropolitan Theatres, along with 

many other theatre owners." he said, "are 

showing confidence in the future of the 

motion picture industry. We feel the public's 

desuc for top-caliber productions is 

today than ever before. We are 

looking to Hollywood to till the demands." 

New Orange Theatre 

For Norman Goodin 

ORANGE. CALIF. — A $200,000 indoor 

theatre is being built here by Norman 

Goodin. owner-managi I ol the l.noo-seat 

Theatre, for a late May oi 

opening. Ground was broken Friday 

the theatre, which is to be called 

1 for 

Site ol the new project is on Tustin 

Avenue, between Katella and Collins avenues 

in the Villa Shopping Center. Goodin's 

700-seat Villa Theatre will conform 

to the Spanish-style architecture which 

throughout the commercial centei 

Charlton Heston to Speak 

At Goldwyn Awards Fete 

HOLLYWOOD—Cl : 

be 

mony honoring winners of the 12th annual 

Samuel Goldv. 

'. 

iting Competition 

for UCLA students April 27 in the 

UCLA Playhouse 

The Goldwyn competition offers UCLA 

students a chance at a $2,000 first prize 

and S500 second prize for the best prose 

fiction submitted UCLA chancellor Franklin 

D. Murphy will preside at the annual 

and Samuel Goldwyn. who created 

the competition in 1954. will present the 

awards 

Arthur Landau Is Dead; 

Agent for lean Harlow 

HOLLYWOOD— Arthur Landau. 78 

from the 1920s, died 

fter suffering a stroke. 

a partner with Edward Small 

film producer. 

Lionel Barrymore. 

Dressle med Jean Harlow. He 

his wife Beatrice, one son. four 

brothers and two sisters. 

BOXOFFICE W-3

'.'.'. .' 

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' ' ' 

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' 

'Our Man Flint' Picks Up 90 Points 

To Take Over Lead in Los Angeles 

LOS ANGELES—"Our Man Flint " 

which grossed 350 per cent in its initial 

week at the Beverly Theatre, pushed its 

second week's figure up to 440 and took 

over the lead in the city's grossing percentages. 

It was a good week for many 

is. Orpheum— Laurel and Hardy's 

'20s (MGM 

I 

- The Shop on Main Street (Prominent)^ 

2nd 

250 

Los Angeles, Wiltern, World—The Money' Trap' 

of the 

(MGM) 

first-run houses, with numerous 9q 

reports 

of newcomers and holdovers exceed- 

Pontages—Othello (WB) ... jqo 

Music Hall— Juliet of the " 

Spirits (Rizzoli)' '300 

ing ''•—Inside Daisy 150 per cent. Clover Running (WB), 

second moveover 

behind 

110 

Village— 

"Our Man Flint" was "The Sound of 

Vogue— A Thousand Clowns (UA) 8th wk 180 

Lord Love a Duck (UA), 3rd wk 

260 

Music." Warner 

410 in 

Beverly— Flight 

its 

of 49th the week Phoenix 

at the Wilshire 

Theatre, 65 

(20th-Fox), 2nd wk 

) 

while in the thrice-average Warner Hollywood—Judith (Para) 140 

class were "A Patch W 

of Blue." 340 at the '[^l 

e~ The Soun


their way. ..ANY WAY!!! 

M Mm Film« ROSFJM nis^- 

MICHAEL HUNGER and TONY TENSER 

,bUL0 

^ * 

EES >i;Mim: 

DfAR EXHIBITOR 

CONTACT OUR LOCAL REPRESENTATIVE 

IN YOUR LOCAL EXCHANGE AREA' 

««« * fl 

oi HAROLD I SPERO. ScI«m D.rcdo- 

GASTON HAKIM 

EPI, 

Ltd 

9100 Sunset Boulevard 

Los Angeles, Calif 90069 

Phone: 213 274 8593 

Represents: The 13 Western States 

• 

144 WEST 57th STREET NEW YORK. 

N. Y. 10019 • PLaza 7-6980 

• FELIX BILGRE1 

BOXOFFICE :: Februav:

. . Ben 

6 

1 27 

formerly 

. . The 

8 

, 

SAN FRANCISCO 

. 

\A7ard Pennington has been named to 

succeed Al Taylor as Western division 

manager for Paramount, with offices in 

Los Angeles Hamm, legal counsel 

for the Northern California Theatre Ass'n 

and for a long time associated with West 

Side-Valley Theatres, is recuperating in 

Moffitt Hospital at the University of California 

Medical Center following surgery. 

Joe Schwartz, formerly associated with 

the Palace Theatre in North Beach, died 

here Sunday < » . He leaves his wife Anna 

ALL IT DOES IS MAKE 

MONEY! 

Bert Williams Motion Picture Prod. & Dist. 

*T?R* 

BREAKING RECORDS IN DRIVE-INS, 

FAMILY & ART THEATRES 

. and a son and daughter 

Zhivago" opened 

. 

Wednesday 

. 

*9> 

"Doctor 

at the 

Orpheum as a benefit for the World Affairs 

Council of Northern California. Director 

David Lean and costume designer 

Phyllis Dalton were on hand. Hugh 

O'Brian, here plugging "Ten Little Indians," 

also attended. The benefit was to 

raise matching funds for a Ford Foundation 

grant for the World Affairs Council. 

"Juliet of the Spirits," which was named 

best foreign film by the National Catholic 

( Office the Legion of Decency > 

is now in its ninth week at the Music 

Hall and New Clay. 

The Catholic Entertainment Guild will 

hold its annual Holy Communion Mass in 

St. Patrick's Church at 9 a.m. Sunday 

1. Msgr. Vincent F. McCarthy, pastor 

and chaplain of the Variety Club, will be 

the celebrant. A breakfast will follow in 

the Palace Hotel, with Tom Hanson, director 

of the Secret Service, as the speaker. 

This annual Lenten event is usually well 

attended. 

Women of Variety held a luncheon meeting 

in the Variety Club Tuesday ' » . Ben 

Okado. liaison officer at the Youth Guidance 

Center, was speaker . Marin 

County Motion Picture-TV Council voted 

"The Sound of Music" as the best family 

picture for 1965 at its regular monthly 

meeting. 

Aids Daughter to Win 

Her Weight in Dollars 

HOLLYWOOD — Publicist Julian Myers 

Alex Freeman to Write 

Silver Screen Column 

NEW YORK — Syndicated 

columnist, 

Alex Freeman, will write a monthly column 

for Silver Screen magazine, a Macfadden- 

Bartell publication, it was announced by 

Patricia de Jager, editor of the magazine. 

Freeman's first entertainment news and 

gossip column will appear in the April issue 

of Silver Screen. He has a daily syndicated 

column with the Bell-McClure syndicate 

and his articles appear in 93 newspapers 

throughout the country. 

Moser Succeeds Berry 

For NGC in Cheyenne 

DENVER—Because of the resignation 

of Russell Berry as city manager at Cheyenne. 

Wyo., Jack McGee, division manager 

for the Mountain and Midwest divisions 

of National General, has moved 

Stephen Moser from Laramie, Wyo., to 

the Cheyenne job. Berry had been with 

Fox theatres for 30 years, and was city 

manager at Cheyenne for 12 years. Berry 

has moved to Boulder, where he will manage 

several theatres belonging to Highland 

Theatres. Five of the properties are 

in Boulder, and two of them are in Fort 

Collins. 

The Laramie post was filled by Jack 

Fleming, who has been general manager 

for Atlas Theatres, Denver, the past few 

years. Atlas, headed by C. U. Yaeger, will 

not fill the general manager's post. 

Wolfberg Into Court Over 

Adverse Zoning Ruling 

DENVER—The matter of whether the 

Bear Valley Drive-In, a subsidiary of Wolfberg 

Theatres, will be able to build a drivein 

on 19 acres of ground, has gone into 

the courts. The attorney for the drive-in 

has been instructed by Tom Smiley, general 

manager for Wolfberg Theatres, to 

pursue the matter vigorously. 

Last year Wolfberg Theatres paid $185,000 

for 26 acres and secured a zoning to allow 

a 1.000-car drive-in to be built. Some 

nearby schools and colleges, along with 

numerous individuals and civic associations, 

won a reversal of the zoning. 

The reversal was made because a portion 

of the land was to be used for a filling station. 

This reversal is the subject of the 

lawsuit. 

handles personal and commercial clients. 

One of these, a young lady, won a nationwide 

contest in Philadelphia recently and 

was crowned "Miss Sixteen America." 

Stanford U. Gets $100,000 

The young lady works in Myers' office Grant for Film Institute 

during summer vacations, but this is supplementary, 

for she won her weight in 

WASHINGTON— Stanford (Calif.) University 

has been awarded a $100,000 research 

grant by the National Council on 

silver dollars as a college scholarship. Her 

name is Dodie Myers, daughter of the 

the Arts to draft plans for the establishment 

of an American Film Institute. 

publicist. 

The institute is to be set up under the 

National Foundation for the Arts and Humanities 

to promote motion picture development, 

including the development of 

talent in all phases of the film industry. 

FINER PR( 

TRAILERS 

GERRY KARSKI, PRES. 

^WMilJMIIrl*ti;l'JH«.W 

125 HYDE ST. SAN FRANCISCO, CALIF. 94102 

Ascap West Coast Meet 

NEW YORK—The semiannual West 

Coast membership meeting of the Society 

of Composers, Authors and Publishers will 

be held Thursday at the Beverly Hilton 

Hotel in Beverly Hills, according to 

Stanley Adams. Ascap president, who will 

give a report on Ascap activities. 

Mexican actress Elizabeth Campbell has 

signed with Columbia. 

Ask Yol 

HURLEY 

26 Sorah Driv

i pening 

ad 

I 

Where 

1 

! 

I 

rat 

1 er 

- 

ion 

1 

nson, 

I 

U 

tal 

1 

y 

' 

. . 

150-Seaf Art Theatre 

Opens in Albuquerque 

ALBUQUERQUE—The 150-seat Guild 

Art Theatre, recently completed by owners 

Don Dunham and Thomas Coleman, 

was opened here Wednesday •\G

Published 

v 

L 

SOME PEOPLE 

KILL THEMSELVES 

TRYING TO 

GET TO WORK 

ON TIME 

Getting your employees to and from work alive ~^ 

- 

IS 

^J^""' a full-time job. Yours. And it's not just 

a matter of public welfare, either. Off-the-job traffic aâccidents cost American industry millions 

of dollars in lost time, training and production every year. Last year alone, more than twenty thousand 

workers were killed in off-job motor vehicle accidents. And more than 750,000 were injured. 

Motor vehicle accidents claimed more than VA times as many lives as on-the-job accidents. 

Can you do something about it? You really can't afford not to. Write now, to the National Safety 

Council for information on what you and your company can do. Address your letter to the 

Director of Public Information, National Safety Council, 425 N. Michigan Avenue, Chicago, 

Illinois 60611 . to save lives in cooperation with The Advertising Council and the National Safety Council. 

W-8

i 

i heati 

J 

i his 

in 

film 

,id 

tl 

conditions. 

Jerry Banta. local nanager, 

and Fred Hull jr. Southwestern di 

Andy Sullt- 

16mm 

film cl d radio spots 

and t: ingested 

campa; 

aids on the 14 films covered in the 

i 

l 

i pit 

Mil. 

' 

from 

i 

: 

i were 

he 

1 

1 

NLRB Ruling Affects 

Five KCK Drive-ins 

WASHINGTON, D. C. — Corporation.'; 

operating five drive-ins In the Kansas 

Electric and Avenue indoor theatres in 

Kansas City, Kas. had been parties to the 

original IATSE petition but the board had 

dismissed them from the petition for group 

bargaining. 

Chicagoans May Revive 

Golden Years Club Idea 

CHICAGO— A long-time movie fan expressed 

his thoughts on current prices 

for movies in the Chicago Tribune Sunday 

.13'. 

He wrote: 'I am an avid movi 

Since I am retired, my wife and I go in 

the afternoons. It is noticeable the tin;, 

tres at this time are practically empty. 

It seems to me if the theatres offered reduced 

prices to oldsters in the afternoons, 

it would be mutually beneficial. 

"I recently was in the East and they 

are giving reduced prices to retired people 

for many events. In Rochester. N.Y 

person over 65 years old is enrolled in 

the Golden Years Club and furnished 

with a card that entitles him to reduced 

prices. The theatres, in particula 

filled every afternoon with oldsters. One of 

the theatre managers told me it has proved 

very profitable." 

The Tribune commented in response: 

"The Mayor's commission for senior citizens 

approached theatre owners mon 

a year ago with this proposal and i 

n 

favorable response. Hi tics prevented 

institution of the plan The new 

Association of Senior Centers may be m 

a position to do the extensive paperwork 

and discussion on reduced prices probably 

will be renewed." 

This comment came from Paul E. Ertel 

jr.. commission program coordinator. 

Herbert Farmer Speaks 

At Calvin Workshop 

KANSAS ( , ,; With a dea 

much In iter chance of at least 

: i 

i 

i 

I 

I 

someone with.: Herbert 

ni ni ol 

City. Kas.. area will not be required 

California, a 

to set up a multi-employer unit of projectionists 

for collective bargaining with the speaker at one î thi three-day filmmakal 

vrsi. 

Calvin Produc- 

This ruling was announced here by the 

Cnc, winch closed Wi 

iducatlon an 

National Labor Relations Board as it 

turned a decision by one of its regional directors. 

The regional officer had ordered lieves, but "there are no betb 

an election in a multi-employer unit oi the Parmer is among the relatively few 

rs in an academic field thai projectionists 

The nlrb ruling declared thai the board 

Is 

growing in importance. Universities which 

"tiei coui in motion picture wi requires "a controlling history of col 

si s Iting, 

bargaining on such basis, or an unequivocal cinemaphotography and related 

agreement oi the parties to bind themselves are no! numerous enough to b< 

fingers of one hand, he to a course of group bargaining in the 

said, but 

future. Neither of these requirements has major studios are ini 

been satisfied 

them i"i pi rsonni here.' 

Kansas City. Kans.. drive-ins involved in are finding thai such training combined 

the decision are the New 50. Lake Park. with a broad liberal arts background is 

Lakeside. Kansas and Boulevard. The an excellent way to develop talents quickly. 

In the fall weeks 

studying the industry 

"Sweet November." a contemporary love 

story, will be produced by Elliott K 

and Jerry Gershwin for Warner Bros. 

THESyTRE EQUIPMENT 

*A2 N. lUJNOIJ IT., (WDIANAPOtlS, IHD 

Everything for the Theatre" 

and said the trip both saddened and impressed 

him. He said Russian ch 

ed by a state committee head id bj 

icial who has stains equal to 

of the in the 

United States. The industry is totally supported 

by thi ind is virtually 

Ml' 

self-sufficient, he added. 

best filmmakers in the free world, but in 

certain technical respects they are behind 

them. 

Work to Be Resumed 

On Addison Cypress 

ADDISON, ILL— Addison's Cypress Theatre, 

a construction project long d 

for various reasons, should be ready for a 

June or July opening, acording to Paul 

Ahlich who took over responsibih' 

the project six months ago. 

Ahlich has been making final financial 

month and said he expects 

actual construction to be resin: 

soon at the weather is favorable. Seating 

capacity of the S750.000 to $800,000 theatre 

has been revised to slightly over 1,300 to 

afford the community first-run movli 

explained, and steel used in early stages of 

been replaced after it 

MGM Holds Well-Received 

Seminar in St. Louis 

ST. LOUIS — MGM person 

advertising and merchandising seminar 

brought out 90 

14 

' 

the new Holi. 

exhibitors di 

fall and ad 1 

A social 

hour followed the 

MGM Seminar Draws 

TheairemenfoKX. 

Kansas city Approximately 100 

attended the advertising and lucr- 

i 

i 

um iar held by Metro* 

in Prom 

on Hotel from 2 to 5 p.m. Andy 

the 

Sullivai 

New York ni 

oner, area exfrom 

Dallas, and Fred Hull. Dal- 

1 

Kit.-- \i< .M advertising 

departs ampaigns, 

.ml pertinent ii 

14 film i"u (I Sullivan poke 

mi the clips "i new product, television and 

theatrical trailers and radio advertising 

plugs II- mi. nil film which was 

outlined 

Among those presi 

tives from Commonwealth Amusement 

Corp., Dickinson Theatres, Durwood Theatres 

and Fox Midwest Amusement Corp.. 

along with ini and 

Former 3,500-Seat House 

Being Razed at Hammond 

HAMMOND, IND.—Indiana's largest motion 

picture theatre, the 3.500-seat State 

at 556 State St.. is being razed this month 

to clear a site for Hanunond's new public 

ibi im! administration build 

The State's history is as curious as any 

in the annals of commercial exhibition. In 

ie 1920s, a group of local citizens 

planned the State as the most lavish film 

m tin- Midwest. Completed at a 

cost of $1,000,000. the theatre was opened 

Aug. 26. 1926. with Buster Keaton on 

the screen in "The Battling Butler." a fiveact 

vaudeville program on the stage and 

fireworks in an adjoining parking lot. Pamarveled 

at the massive columns of 

the entrance, 

the brilliantly illuminated dome in 

the foyer, the $50,000 organ and a huge 

filled with musicians. 

Fifteen months later, the interior of the 

1 1 by a mysterious 

bombina. Windows were broken in 

homes, neighborhood residents 

knocked out of bed and a nearby 

church and school were badly dai 

bombing ended the State's motion 

picture career. The building was remodeled 

and used feu £ estabits 

but the bombing was never 

solved. 

^N II 

^ Technikote ^ 

zz. screens ^; 

NEW "JET WHITE" ^ 

^ XR-171 5> 

IK II PROJEt UON IMI'ROI I 

^^ 

ZZ^/////m\\\\\sssx^ 

TECHNIKOTE CORP. ',3 S.ob.ng St.. fklrn 31 

BOXOFTICE :: February 21. 1966 C-l

1 15> 

. . . Judy 

. . Dennis 

. . The 

. . Martin 

1 16i 

from 

. . Jerry 

. . Harold 

25 

at 

. . 

KANSAS CITY 

TJniversal Pictures exchange celebrated 

Valentine's Day with home-baked 

goods brought to the office by employes. 

Larry Klein, who has been recuperating 

from an operation, was back at work and 

Ray McKitrick, branch manager, was back 

from the Universal sales meeting in New 

Orleans. Klein celebrated a birthday on 

Friday (11). 

Floyd Brown from the Muscular Dystrophy 

office 

presented a citation of merit 

to the Women of the Motion Picture Industry 

at the regular meeting Tuesday 

in appreciation for its help in the 

battle against the disease. President Nancy 

Porter accepted the citation in behalf of 

the club. The citation was signed by Jerry 

Lewis, national chairman of the association 

. . . Tickets are on sale by WOMPI 

members for a beer party to be held in the 

Schlitz Brown Bottle April 6. The $2.50 

tickets entitle persons to "all the beer 

they can drink." dancing and a smorgasbord 

dinner. The party will begin at 6 

p.m. The Wishbone Restaurant will cater 

the dinner. 

The Senior Citizens held a bake sale 

CARBONS 

should be 

BARGAINS 

use 

them correctly 

check your 

SCREEN -LENSES 

LAMPS -POWER SUPPLY 

let us show you — 

we are from 

MISSOURI 

Theatre Supply Co. 

. 

The husband of Phyllis Seward. WB 

cashier, was in the Veterans Hospital last 

week for surgery Horine, 92, 

father of Ruth Stuthard, bookkeeper for 

E&S Enterprises, died Friday (11) at Monett. 

Mo. 

WRITE- 

115 W. 18th— K. C, Mo. 

BA 1-3070 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

The Exhibitor Has His Say 

TO: 

BOXOFFICE, 825 Van Brunt Blvd., 

Titlt 

Comment 

Days ol Week Played.. 

Kansas City, Mo. 64124 

in the community center Saturday (19), 

which was attended by several WOMPIs. 

This organization is a project of the club 

Helton, WOMPI finance chairman, 

is asking persons wishing to donate 

rummage for the club's April 8 and 9 rummage 

sale to contact her at Universal Pictures 

or Nancy Porter at National Screen 

Service. She said a club member will pick 

up the rummage if donors cannot bring 

it to Filmrow ... A Valentine Day party 

was held Sunday (13> at the Children's 

Shelter by WOMPIs. Fourteen children attended 

the party, hosted by Helen Hoofnagle 

and other members who work for 

Fox Midwest Theatres. 

Maurice Shackelford, division manager 

of United Screen Arts, was in the St. Louis- 

Illinois territory last week on business. 

USA will screen "Runaway Girl" Wednesday 

(23) at 1:30 p.m. in the Commonwealth 

screening room. 

The new United Theatre Owners of the 

Heart of America office now is being used 

by Norris Cresswell, executive secretary, 

and by members for meetings. There are 

two rooms in the new quarters, decorated 

with dark wood paneling and green carpeting. 

Cresswell said an open house may be 

held at a later date . old UTOHA 

quarters will be converted into display 

space for L&L Popcorn & Poppers Supply. 

Dave Gardner has joined Don Clark, an 

artist who designs ads for newspapers and 

other publications for Filmrow personnel, 

as an assistant artist . Stone of 

the 1-70, Boulevard and Twin I and H 

drive-ins, and his wife Sylvia headed 

South on a vacation last week for sunshine 

and golf. 

Warner Bros, held a sepcial screening 

Wednesday evening 1 16 > for disc jockeys 

and record dealers in connection with a 

promotion on "Inside Daisy Clover" and 

-Right Now 

the soundtrack album. There will 

be similar 

screenings in other exchange centers. 

The picture will open Friday < > the 

Paramount Theatre and the Avenue Theatre 

in Kansas City, Kas.. day-and-date. 

Earl Dyson, American International Pictures 

district manager, and John Wangberg, 

branch manager, are in Chicago 

attending an area sales meeting. The 

three-day meeting started today (21). 

Harold "Chick" Evens was back at his 

desk at 20th Century-Fox after a threeweek 

vacation . Stella is a trainee 

booker at Paramount Pictures, as part 

of the company's expansion program . 

Paramount held an open house Thursday 

1 17 1 2 to 5 p.m. to celebrate the opening 

of its new offices in the Warner Bros. 

Bldg. 

Ralph Amacher, United Artists branch 

manager, attended a three-day divisional 

sales meeting in Chicago last week in the 

Ambassador East Hotel. Forthcoming 

product was discussed . "Bud" 

Truog gladly reports that Sean Connery 

will star in his fifth James Bond picture 

"You Only Live Twice," which will begin 

shooting in July in Japan. 

Screenings at Commonwealth Theatres 

screening room: "The Girl Getters" 

(AIPi Monday (14); "Umbrellas of Cherbourg" 

and "The Servant" (AIP) Tuesday 

(15); "Born Free" (Columbia) Wednesday 

and "Rapture" (20th-Fox) Thursday 

(17). 

Out-of-town exhibitors seen on the Row 

were Fred Wilcox, Gallatin; F. G. Weary, 

Henrietta: Mrs. E. L. Follmer, Warsaw; 

Angelo Saccaro and wife, Chillicothe; Ed 

Harris, Neosho; Mr. and Mrs. Glen Cooper, 

Dodge City; Mr. and Mrs. Paul Ricketts. 

Ness City; Elmer Bills. Salisbury; Jay 

Wooten and Dennis Montee, Wichita, Kas., 

and Dan-ell Manes, district manager for 

Commonwealth Theatres, Springfield; Bob 

Adkins. Higginsville, and Ed Harris, Neosho. 

Bev Miller of the Mercury Film Co. has 

returned from a business-pleasure trip 

that took him to Kansas, Oklahoma and 

Texas, then down through Mexico and 

into Costa Rica and Guatemala. 

The Motion Picture Ass'n of Greater 

Kansas City will hold a board meeting 

Monday (21) in the Columbia Pictures 

clubroom. 

Prominent Films Releasing 

Swedish 'Loving Couples' 

Fran 

Ed 

NEW YORK— • 

"The Loving Couples," in 

which Mai Zetterling, the Scandinavian 

star, made her debut as a director, has 

been acquired for distribution in the U.S. 

by Prominent Films, currently releasing 

"The Shop on Main Street," the Czech 

film, according to Harold Wiesenthal, 

executive vice-president. 

Presented by John Nasht, the picture 

stars Harriet Andersson, Gunnel Lindblom, 

Anita Bjork and Gunnar Bjornstrand, all 

well known through Ingmar Bergman's 

Swedish pictures, and was written by Miss 

Zetterling with her husband, British 

novelist David Hughes, based on the novel. 

"The von Pahlen Sisters," by Agenes von 

Krusenstjema. 


. 

.It"stopped 

U 

' 


their way.ANY WAY!!! 

Profane Love 

l'l> asu n 

: Twist . 

n!^!'" !'' v " "" lik"L 

when She hk 

stopped 

"' 

,/,:", 

// 

HNMcSMNE 

FBANCESCA ANNfS 

MICHAEL KLINGER and TONY TENSERlif.Mîll'.l^liisLIAiklj 

144 WEST 57th STREET- NEW YORK. 

N. Y. 10019 

• PLaza 7-6980 

CHOI SPERO Sc io- • FEUX BIlGREi Cou 

DEAR EXHIBITOR 

CONTACT OUR LOCAL REPRESENTATIVf. 


CHUCK TEITEL 

Tcitel Film Corp. 

322 West Armitagc A»c 

Chicago, III. 606 

Phone: 312 935 1055 

Represents: Chicago—Milwouk< 

HERMAN GORELICK 

Crest Film Distributors 

3314 Lindcll Blvd 

St Louis, Mo 63103 

Phone: 314 535 2700 

Represents: St. Louis—Kansas Citv 

ALBERT DEZEL 

c/o Cinema Theatre 

213 Eost 16th St. 

Indianapolis, Ind 46102 

Phone: 317 635-2720 

Represents: Indianapolis— Louisvi 

C-3

14 

. . Mr. 

ST. 

LOUIS 

Tim Leontsinis, who hosted the latest MITO 

directors meeting in his Art Screening 

Room on Pilmrow, handled the screening 

« • 

of 16mm advertising in the Monday 

MGM seminar at Holiday Inn . . . Joseph 

Bowles, whose career dates back to parttime 

ushering at the Fox Theatre through 

various managerial posts in theatres and 

drive-ins, is back in the business again, 

managing the South-Twin Drive-In for 

the Wehrenberg circuit. 

Ron Krueger, Wehrenberg circuit head, 

is the MITO representative serving on the 

National Ass'n of Theatre Owners board of 

directors. He will meet with that group 

at its March session in Denver, preceding 

the Show-A-Rama IX conclave . . . Mabel 

Temborius, wife of Lebanon, 111., exhibitor 

Bernard "Tim'" Temborius, has been released 

from Barnes Hospital following a 

two-month illness. She is reported to be 

progressing well and both have returned 

to Lebanon. 

The next meeting of Tent 4 is set for 

March 4 . . . MITO has scheduled its next 

board meeting luncheon date for March 

14, rather than the usual first Monday, to 

avoid conflict with Show-A-Rama IX 

meeting dates in Denver. 

Bess Schulter jetted to Detroit Tuesday 

(15i to visit briefly with partner Jim Tappella's 

daughter Bette Jane Henderson and 

her husband in their new home in Grosse 

Pointe, Mich. . and Mrs. Harry Miller, 

in from Pestus. Mo„ for the MGM 

seminar planned 

Holiday Inn. 

holiday stopover at 

Off the sick-list is Shady Oak Theatre 

Manager Eric Rose, who was released from 

a hospital after a bout with pneumonia. 

He is getting set for another visit to his 

native London, to coincide with the April 

convention dates of Variety International. 

Summer Opening Seen 

For $350,000 Airer 

From Mideast Edition 

CLEVELAND—The Washington Theatre 

Circuit is planning a $350,000 drive-in, to 

be constructed this spring and ready for 

opening late in the summer. It will be 

some distance east of Cleveland near 

Chagrin Falls. 

"This new outdoor theatre will be the 

finest in northern Ohio," promises Sanford 

Leavitt. president of the circuit. "The very 

latest in all equipment will be installed. It 

will take care of 1.000 cars a showing." 

It has been designed by Morton Leavitt, 

architect of Cleveland and Ashtabula. The 

Washington Circuit already has the Astor 

and Haltnorth theatres in Cleveland and 

the State and new Falls Cinerama in Cuyahoga 

Palls, near Akron. 

Profit by 

the glassful with 

CRAMORES 

— Dri-Syrups 9 

Glassful by glassful Cramores ade-type instant 

beverage mixes build sales volume 

and result in instant profits because there's 

a built-in quality and flavor that creates 

customer "wantedness". But there's more 

than customer satisfaction involved. Cramores 

Dri-Syrup beverage mixes are made 

with only the finest cane sugar and are 

easy to prepare, serve and store. You simply 

add contents of portion-packed, foillined 

containers to water in 

your dispenser, 

cool and serve. All ten popular flavors 

—orange, lemon, pink lemon, lime, grape, 

orange-pineapple, fruit punch, cherry, 

strawberry and black raspberry are fortified 

with Vitamin "C". Speak to your Cramores 

wholesaler now and begin reaping 

profits by the glassful. 

CRAMORE PRODUCTS 

INC. 

A Division of Angostura-Wuppermann Corp. 

Elmhurst, New York 

Sacramento Updating Is 

$150,000 Investment 

From Western Edition 

SACRAMENTO—After more than two 

years of planning and ten months of 

renovation, the former Lincoln Theatre 

at 412 L St. is attracting good patronage 

as the bright new 800-seat Showcase. The 

$150,000 remodeling of the theatre involved 

removing and rebuilding most of 

the auditorium floor, the back wall, the 

theatre front and roof. 

As redesigned by architect Vincent 

Raney and decorated by Homer Sterios of 

San Francisco, the Showcase features a 

larger screen, new seats, a reappointed 

lobby and entrance and stadium-type 

seating in the rear portion of the auditorium, 

according to the Sacramento Bee. 

The theatre building is owned by Yokoi- 

Nakatani-Yokoi & Associates. Operation 

of the Showcase is by Harvey Enterprises, 

whose principals, J. A. Harvey jr. and 

Julian Harvey, also operate the Village 

Theatre in Town & Country Village. 

Harvey Theatre Construction Co. of 

Stockton, not a part of Harvey Enterprises, 

was general contractor on the project. 

The Showcase was opened in the holiday 

season with a private, preview run for 

the press and local dignitaries for "Those 

Magnificent Men in Their Flying Machines." 

Featured at the preview were 

appearances by 80-year-old Ethel Jean 

Kibbee, the first woman to fly solo in an 

aircraft, and Robert Fowler, the first man 

to fly a plane from the West Coast to 

the East Coast. 

Work Nears Completion 

From Southeast Edition 

SHREVEPORT—The new Shreve City 

Cinema, being built in the Shreve City 

Center here by Gulf States Theatres of Mc- 

Comb. Miss., is about half completed, with 

work expected to continue another six 

weeks. 


BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it publishes . . . 

MORE Local 

and National News 

AAUKfc Booking 

Information 

MORE Showmandising Ideas 

AAUKfc Operational 

Information 

AAUKt Equipment and Concessions 

Tips 

MORE Convention 

Coverage 

MORE on all 

counts that count most 

—read and relied on by MORE Theatremen 

than any other film trade paper in the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

BOXOFFICE :: February 21. 1966 C-5

• Huge 

. . 

Practically 

. . The 

. . . Jack 

. . Mrs. 

. . Addie 

. . Comedian 

CHICAGO 

The Clark Theatre lobby is the background 

during the balance of the month 

for an exhibit of the silent film era, with 

items from the private collection of bookseller 

William Ostfeld on display. Among 

the items are posters of early movies, stills 

of the first Mary Pickford films: unpublished 

studio photographs of Rudolph 

Valentino, the only existing shooting script 

of Mary Pickford's "Tess of the Storm 

Country" and posters of early serials. 

These display items have been gathered 

from all over the world by Ostfeld during 

the past 35 years, both as an internationally 

known collector and as an associate 

of outstanding European filmmakers 

such as Gustaf Molander, Max Reinhardt 

and Jean Benoit-Levy. All display items 

— Our "21st" Year — 

CANDY-POPCORN 

SEASONING — BOXES — BAGS 

For Theatres and Drive-ins 

— SEND FOR NEW — 

COMPLETE PRICE 

Distributors 

For 

ORANGE CRUSH and 

FULL LINE SYRUPS 

POPCORN BUTTER CUPS 

We Carry Full Line Hot & Cold Cups 

Freight Paid on Orders of SI 50.00 or 

LIST 

More 

KAYLINE CANDY COMPANY 

5, III. 

MAKE $1,500 TO $10000 IN 

EXTRA REVENUE THIS YEAR! 

FILMACK-S 

1966 MERCHANT 


14 CONCESSION PLAYLETS * S STYLES OF ADS 

INSTITUTIONAL TRAILERS ' 3 "CLOCK SHELLS" 


FILMACK TRAILER CO. 

Qregory Peck and his wife Veronique are for sale, with delivery immediately 

visited their son, a sophmore at Northwestern 

University. The Pecks are on a 22- 

Clark Theatre in the Loop has joined with 

after the exhibit ends. 

organized Root Beer Institute . . . The 

city tour in behalf of the American Cancer 

The Clark is also featuring a three-day the Bambook Inn in offering a special 

Society. Peck is the new national chair- 

Festival will 

$2. 

film. 

Peel," 

of or also 

"Arabesque." 

"A Woman Is a Woman," "Web of Passion" 

take advantage of this offer on weekdays 

man. He also talked about his new 

Jean-Paul 

highlight 

Belmondo 

"Love Makers," 

which 

"Banana 

weekend dinner-movie combination for 

Groups ten persons more may 

and "Breathless." 

Best wishes 

Cannon, 

to Mrs. 

20-year veteran of 

Evelyn commercial 

Elisburg, 

wife 

film 

of 

editing 

theatre owner 

and 

Herb 

photography, has 

Elisburg, in The Brotman & Sherman circuit 

Michael 

engaged 

the Ace Seating & Upholstering cago film production studio, 

joined the staff 

Reese 

of The 

Hospital 

Filmmakers, 

for major 

Chi- 

surgery 

color ads 

as 

publicized 

executive 

the firstrun 

company to renovate seats in the Capitol, editor. 

showing in Chicagoland theatres and Rhodes, Metropolitan and Avalon theatres. 

The Will Rogers Memorial dinner- 

drive-ins of "Secret Agent Fireball" and 

"Spy in Your- Eye." 

dance sponsored by members of IATSE 

The Carnegie Theatre, which has been Local 2 at the Edgewater Beach Hotel was 

MGM branch manager Clarence Keim closed 

and 

due to fire and water 

publicist damage following 

a fire which 

Phil Brochstein hosted a 

sizable group 

destroyed 

at MGM's an entire 

spring and summer 

being 

is in 

Blackstone Hotel 

weeks. 

Monday The 

(14). 

Carnegie had only recently undergone ex- 

reopening 

hoped for 

city block, is 

product seminar at the Sheratonrefurbished. 

two 

A 

tensive renovating, with new carpeting, 

new draperies and new foyer decor. It was 

the fireproof qualities which lowered the 

damage in the Carnegie edifice 

"Othello" had been scheduled for opening 

on a continuous performance basis. With 

the Carnegie doors closed temporarily, 

"Othello" was moved to the nearby Playboy 

Theatre. Also showing the film are 

the M&R Evergreen, the Highland Park 

and the Lamar. 

Kermit Russell, head of Seven Arts Associated 

Corp. here, is heading for Des 

Moines, Omaha and Lincoln to set up 

campaigns for the openings of "Ten Little 

Indians" and "24 Hours to Kill" 

Stephen Boyd, who was in town in connection 

with "The Oscar." opening at the 

United Artiste Theatre, will return to appear 

in an original script for Pheasant 

Run producer Carl Stohn. 

Bob Allen of Continental Distributing 

traveling almost continuously for the 

is 

next two weeks in connection with the 

reissuing of "David and Lisa." Allen says 

patron acceptance of the film is matching 

the enthusiasm shown during the first 

long-time runs. He said theatre attendance 

in college towns where "David and Lisa" 

is showing is exceeding all expectations. 

Columbia publicist Joella Cohen hosted 

a bubble bath female press conference 

at the Palmer House pool, where Beverly 

Adams of "The Silencers" cavorted in 

the bubbles. Co-hostesses were the six Slaygirls. 

Also here for the February 18 opening 

at the Chicago Theatre were Phil Karlson, 

a former Chicagoan, who directed the 

movie; author Donald Hamilton, Stella 

Stevens and Mike Frankovich of Columbia 

Pictures. 

. 

The Ontario House Restaurant is helping 

to keep "Zorba the Greek" alive by 

offering lessons for the Greek dancing 

done in the movie every 

neighborhood theatre in the city and surrounding 

suburbs booked the first showing 

of "The Magic World of Topo Gigio" for 

weekend matinee performances. 

Ben Kaufman, a member of Local 110. 

died in Van Nuys, Calif. . 

Nestle 

Co. introduced a new dispenser for hot 

cocoa mix. It occupies less than one square 

foot of counter or back-bar space and has 

storage capacity of four pounds of cccoa 

mix for making 70 six-ounce cups. Added 

feature—the cup is filled in five seconds. 

Lou Collins, Beverages International, 

has been elected president of the newly 

an outstanding success. Some 1,200 people 

attended and celebrities from all the TV, 

theatre and hotel floor shows provided the 

entertainment. A check for $7,000 was 

presented to Will Rogers jr. for the Saranac, 

NY., hospital. Henry "Buddy" 

Graff, Local 2 business agent, was chairman 

and Al Ganes was co-chairman. 

Members of Local 2, thrilled with the 

record turnout and enthusiastic response 

to their efforts, voted to make this an 

annual event. 

. 

. 

John Farley, president of Motion Picture 

Screen Renovation, is heading for 

the state of Washington, where he will 

spend a few days refinishing screens for 

Alliance Amusement Co. theatres in the 

northwest Klein, head of Kayline 

Candy Co., is recuperating in Evanston 

Hospital, where he recently underwent surgery 

Sol Horwitz is back in Michael 

Reese Hospital where she recently 

had an operation . 

Jack E. 

Leonard went to Boston for a role in a new 

Columbia film. "Eli Kotch." 

Wheeling, 111., Attorney 

To Protest M&R Airer 

WHEELING. ILL—Intention to file a 

protest against a proposed drive-in here 

was voiced by village attorney Paul Hamer 

following a hearing before the Cook County 

zoning board of appeals. 

Hamer said the objection would be filed 

on the grounds that the proposed airer 

would create traffic and moral problems 

for the village. 

M&R Amusement Co., Chicago, is seeking 

a special use permit from Cook County to 

construct and operate the theatre. The 

site desired is a tract near- the southwest 

corner of Hintz and Milwaukee, within the 

village's planning radius. 

Phillip Toomin, attorney for the circuit, 

told the village board that M&R operates 

many theatres in the Chicago area and 

hence is familiar with the problems involved 

in operating outdoor theatres. He 

pointed out that the circuit's drive-in at 

Skokie, for instance, has presented no 

moral or traffic problems for that village's 

police department. 

Lee ARTOE SILICON TUI 

15 AMPERE 5,.., ,„.,., 

O©^ cash 

BUT FROM IDE «AMIF»CTUltF.« 

Sunt $ 12Q0 

-""* 

!

— 

—— 

— 

compan 

ea 

and 

employes, 

— 

'Slender Thread 7 195 

In Dual Loop Debut 

CHICAGO — Once again weekends 

formed the crux of substantial over-all 

business. This was specifically exemplified 

at the Loop and Esquire theatres, where 

"The Slender Thread" opened with a gross 

of 195 per cent. The Oriental Theatre management, 

delighted with the continued 

strength of •ThunderbaH" in its seventh 

week, reported that holdovers were again 

prevalent, just as they had been in the first 

two weeks of the run. "Othello" was a 200 

grosser at the Playboy Theatre, where the 

film opmed when a fire prevented the 

Carnegie from running it. 

Chicago's highest gross percentage for 

the week was the four times average 

turned in by "Doctor Zhivago" in its third 

week at the Bismarck Palace Theatre. The 

MGM spectacular thus maintained the 

high level business it has enjoyed since Its 

opening here. 


Bismarck Palace Doctor Zhivago (MGM), 3rd wk. 400 

Chicago Made in Paris MGM), ll 

Cmestage—The Agony and the Ecstosy 

'Othello' Triples Average 

First Full Week in KC 

KANSAS CITY- "Othello" in its first 

full week of a regular showing at the 

Dickinson Theatre was the week's leader 

with triple-average business and was held 

for a second stanza. Of the new films. 

"Judith" pulled 160 per cent at the Paramount 

and "Made in Paris" at the Roxy 

and the Electric chalked up 155 per cent 

I'll Sound of Music," in its 31st Wi 

the Midland, doubled average. "My Fair 

Lady" recorded 125 per cent for the 18th 

and final week at the Kimo. where "Juliet 

of the Spirits" has opened. "The Seven 

Dwarfs to the Rescue," playing at 

indoor theatres for Saturday and Sunday 

matinees only, did just fair. 

Brookside— Lord Love o Duck -\ 2nd wk 100 

Boulevard, Crest. Hiway 40. Riverside, Twin. 

Frankenstein Meets the Space Monster 

Curse at the Voodoo 

••>•'• 

rhc Agony and the Ecstasy ,'Oth-Fox), 

8th wk .90 

Dickinson Othello (WB), 1st full wk. of regular 

.300 

Embassy 1 ? The Loved One M M 8th wk 

Empire— The Great Race 

Kimo—My Fair Lady ,WB), 18th wk 

Midland The Sound of Music 20th-Fox), 3tst wk 20' 

Paramourv Judith 

Plaza. Avenue—ThunderbaH Jth wk 

Roekhill—Caressed (Brenner .120 

Roxy, Electric— Mode in Pore. 

Uptown— The Slender Thread Para 2nd wk. 

March Start Scheduled 

On UAT Groton Theatre 

GROTON, CONN. A mid 

' 

IS expected 01 

de luxe hardtop in the rapidly expanding 

Groton Shoppei 

The theatre, which will have 80" 

is to feature the Dimension-150 all-purpose 

projection system. 

Conn. Theatre Employes 

Averaged $46.37 Weekly 

hartfoh! i 

cond quartet 

of 1965, motion picture theatre employes 

including all workers, executives and su- 

i 

i 

i 

as clerical pi 

sonnel—averaged $46.37 weekly. 

Tin- cut workers In 

1965 wi w ho 

earned $152 in a 37.8-hour week in Deeeniin 

ii with $144 m the corresponding 

period In 1963. 

Although figures are not strictly comparablt 

the paj 

analysed, the department said, the 

survey indicates motion picture theatre 

employes, restaurant and hotel workers 

all fell below the level ol apparel workers, 

as the lowest earners In the manufacturing 

Held (averaging $71.05 weekly 

for a 37.2-hour work week) 

Goldman Building 1,300 

Sealer in Philadelphia 

PHILADELPHIA William Goldman 

Theatres, Inc., has announced plans to 

build a 1.300-seat motion picture house in 

the center of the city. It will be n 

reserve-seat showings of extended-run 

films. The house will be the first constructed 

here since 1950. Construction will 

start this spring with a Christmas opening 

planned. 

William Goldman, president of the chain, 

said there is a need for such a house since 

his firm recently lost the screening 

for a top film due to the lack of fad 

The theatre will be erected on a 153x66- 

foot lot at 16th and Chestnut. The site is 

now occupied by a Horn and Hardart Restaurant 

which will be razed. Architects 

for the theatre will be Thalheimer and 

Weitz. There will be a lower-level lounge 

extending out under the sidewalk to the 

ciubline. 

Three theatres have been built by Goldman 

since World War n. They are ih. 

Goldman, built in 1946, the Randolph, a 

short time later, and the Midtown in 1950. 

Seaboard Building Cinema 

In Vineland, N.J., Area 

VINELAND. NJ. A motion picture theatre, 

to be called the Cinema, i. 

built in a large regional shopping i 

the hail nt Cumberland County. 

notion began I tccording 

to officials of Seaboard I > 

I 

! The covei 16.000 

builder ol thi 

square feet and will be located at Landis 

Avenue and Delsea Drive. Plans call for 

in the lobby. 

vestibules, auditorium, restrooms, 

and loui 

Officials of Seaboard are William C 

D'lppolito, executive vice-president, and 

Sidney L. Brody. see aid the 

house will !) operated by Sehlan 

Doylestown and Philadelphia 

The Cinema will be located at the northnd 

of the $20 million center, which 

has a vast fie,- parking lot. D'lppolito and 

Brody said personnel will be hired from 

the Vineland 

discussions are 

advancing on the possibility of using the 

nts and other affa 

Protecting your employees' 

health: your business. 

As a boss. As a human being. 

Protecting them against 

America's No. 2 killer: cancer. 

We can help. With a free 

comprehensive employee 

educational program: films, 

speakers, exhibits, leaflets, 

posters — all designed to help 

save lives. 

Call your local ACS Unit 

and give us the 

go-ahead. 

You're the boss. 

american 

cancer' 

society 

BOXOFFICE February 21. Hi C-7

LEADERSHIP 

OF 

COST 

THE 

IS 

UP! 

GOING 

College graduates are penetrating more and 

more into industry. Now 58 r c of the graduates 

of men's colleges land jobs directly on the 

corporate payroll. 

Business gets the lion's share of the college 

product because business ru ds > it and can provide 

challenge and opportunity to the oncoming 

classes. About 88 f r of executive posts in 

business are held by college alumni, according 

to a recent study of the 100 largest corporations. 

Business always will need the college-trained 

mind for the brainpower that management requires 

and the brainwork that research and 

development demand. Competition by business 

for the ablest graduates grows sharper 

every year. 

But the cost of leadership is going up. The upward 

surge in our birthrate, plus a rapid rise 

in the percentage of high school students going 

on to college, has caught colleges in a 

financial squeeze. Some face serious shortages 

in classrooms, laboratories, libraries and, 

above all, in competent teachers. 

Corporate support of higher education in ten 

years has risen substantially to more than 

$200 million for 1962. By 1970 this investment 

in educated manpower will need to reach §500 

million annually if business wishes to insure 

the continued effective operation of the 

sources of supply. 

College is business' best friend, certainly. But 

business recognizes that it must give as well 

a- gt t. Higher education needs financial help 

and needs it now. Business should re-examine 

its needs and plan its support accordingly. 

If you would like factual data on what the college 

crisis means to you, to business and to the nation, write 

for the free booklet: "COLLEGE IS AMERICA'S BEST 

FRIEND", co Higher Education, Box 36, Times Square 

Station, New York 36, N. Y. 

C-8 

SUPPORT THE COLLEGE OF YOUR CHOICE 

Published as a service in cooperation with The Advertising Council 

and the Council for Financial Aid to Education. 

BOXOFFICE 

February 21, 1966

28 

- 

'Flint' in Memphis 

Gains 150 Points 

MEMPHIS 

After leading Memphis first 

runs for two weeks. "Our Man Flint" 

sprinted farther ahead of the pack by 

picking up 150 points in its third week at 

the Malco. posting a remarkable 400 per 

Youth Advisory Group 

To Publish Film Guide 

CORAL GABLES. FLA.—The local youth 

advisory committee, established by the city 

commission last summer when members objected 

to the "sexy" movie fare on view at 

the city's theatres, announces a movie 

guide, to inform parents which pictu: 

adult fare and which are "good, clean fun." 

will be the first project of the committee. 

Temporary chairman of the group, attorney 

Charles T. Branham. said the committee 

has agreed the guide will be a good 

thing for the city and an even better thins 

if it extends throughout the country. He 

said the committee hopes to pattern the 

guide after one originated in Riverside. 

Calif., which lists movies in local newspapers, 

giving ratings of six national rating 

services. Among the services are I 

tional Catholic Office and the California 

PTA film review board. 

The committee plans a luncheon meeting 

with city commissioners and two members 

of the state attorneys staff for the 

near future. Branham said assista: it 

attorneys Paul Baker and Morton Le 

will discuss pornographic literature, objectionable 

movies and recent Supreme 

Court decisions regarding censorship. 

'Madame X' Opening Set 

For 5 Wometco Theatres 

MIAMI—Universale "Madame X." the 

Ross Hunter Production in Technicolor. 

will have its world premiere in five 

Wometco theatres, the Miami. Carib. 

Miracle. 163rd Street and Palm Springs. 

3 launching a series of Florida territorial 

openings, according to Henry H. 

"Hi" Martin, vice-president and general 

sales manager of Universal Pictures 

Lana Turner and Hunter and some of 

the other stars are expected to participate 

in the pre-premiere and premiere activities, 

arriving in New York from Hollywood 

for two days of advance promotional 

activity Monday and March 1. 

New Columbia Shopping Center House 

Being Constructed for June 15 Bow 

. . 

. . 

COLUMBIA S.C. G:ound has been 

it; Bob Sumwalt. McCrory 

broken for construction of an 800-seat Construction Co. vice-president; Paul 

house in Richland Mall for the Palmetto Chastain. Se< oent Co.. and 

cent. 

Co.. which also operates the Palmetto. 

Carolina and Five Points theatres Co. president. 

"Lord of the Flies" and "David and 

McCrory Construction 

returned Lisa," a pair of reissues, to 

and the Starhte Drive-In. 

Memphis and doubled average 

The new thebe 

completed 

at the 

To be called the Richland Mall Theanew 

steel 

Guild Theatre, while "Thunderball" 

by June 15. 

also 

and concrete hoube 

constructed 

"I feel that this 

registered 200 in a seventh week 

new theatre will be 

at the 

by the McCrory organization. 

to loi 

Palace Theatre. 

seats wil be installed. 

iid 

(Average Is 100] 

Suggs, circuit Parking space in the Richland Mall is to 

Crosstowo—The Agony and the Ecstasy 

city ::. the groundbreaking be supplemented by a special area adjacent 

Rocking-chair nswer a need that has 

Sam 

.150 

February 1. "It will be a luxuriously to the theatre, with an arrangement for allowing 

Guild— Lord of the Flies Conl David ond Lisa 

200 equipped first-run theatre in a centrallylocated 

car passengers to get out of their 

shopping center." 

under a marquee. 

Our Mon Flint .400 

Palace—Thunderboll ...200 

Also participating in the ground-break 

be operated under 

.11 The Sound of Music . Ofh-Fox), 

100 

Al Burt. Fore.'-' 

Thi Loved 0m 

direction cf Irvin. the circuit's district 

mayor; Warren Irvin. Palmetto Theatre manager, and Suggs, the city manager for 

State—The 2nd Best Secret Agent in the Whole 

Wide World 

Warner— 7 Women MGM ...110 

district manager: Ed Hale. Richland Mall the Palmetto va 

Plans S50.000 Updating 

FORREST CITY. ARK Henry Haven, 

owner of the Imperial Theatre, announced 

that he plans to invest around S50.000 

in remodeling the property. 

Prominent Role in NATO 

For FST's LaMar Sarra 

JACKSoNYIU.E The new National 

( Theatre Owners is availing itself 

of the widely 

recognized legal talents 

of LaMar Sarra. 

local resident and 

sident and 

general counsel of 

Florida State Theathe 

manner same 

that TOA 

did in the past. 

Sarra is a NATO 

director at la: 

chairman of t h e 

NATO national legislative 

1 ,iM. 

committee, co- 

chairman of the NATO national tax campaign 

and a representative of NATO on 

the COMPO executive committee. 

In addition. Sarra is co-chairman of 

the COMPO minimum wage committee 

and legislative chairman of the Motion 

Picture Exhibitors of Florida. Sarra*s cochairman 

in most of the national positions 

he now holds is E. Elmer Nolle jr.. 

managing director of the F. H. Durkee 

circuit of Baltimore. 

Bert Williams Announces 

New Film Color Concept 

MIAMI Bert Williams of Bert Williams 

Picture Productions and Distributors announced 

here that he has set up means 

of adding color to a film by means of a 

revolutionary new prot 

Through this process. Williams said, a 

producer may add color to a film mad( 

illy in black and white but where 

iter decided that color would contribute 

to making the picture more efwithout 

losing the film's desired 

mood. The cost of adding color to a black 

and white film throu would 

irprisingly low Id, the 

total cost largely depending on th. 

of the picture. 

dded that he is cor. 

the process himself with his current rehe 

Cuckoo Birds," to 

study audience reactions following the addition 

of color, and to shoot his next film. 

ehed with the same idea in mind. 

Press Attends MGM 

Seminar in Atlanta 

ATLANTA—A long-standing rule barring 

the press from motion picture sales 

and advertising seminars was relaxed 

Tuesday

1 10 

25 

. . 

MIAMI 

JJoward B. "Ben" Chapman, president of 

Florida operations for Ivan Tors Studios, 

was highlighted in the weekly feature 

of the Miami News Sunday i6>. "Our Sunday 

Portrait" features an outstanding citizen, 

with a biography and portrait. The 

article said Chapman. 57, has been associated 

in all Tors' productions since 1954. 

He works out the physical logistics of transferring 

Tors' ideas from scripts to finished 

products on film. 

North Miami, teamed up with the chamber 

of commerce, celebrated its 40th anniversary 

with an all-day celebration Saturday 

(5) which included a parade, boat regatta 

and many other ceremonies. Studio 

City had its grand opening on the same day, 

coordinated with the city's activities, and 

invited TV, stage and screen stars were 

here to attend a dinner-dance. All citizens 

were invited to the studios for ribbon-cutting 

ceremonies. 

George Jessel, Joe E. Lewis and Eddie 

Fisher were among the entertainers performing 

Wednesday on Variety Club's 

"Show of Shows" at the Miami Beach auditorium. 

Others donating their services to 

the benefit for Variety Children's Hospital 

were the Vagabonds. Milt Trenier and 

Micki Lynn. Joe E. Ross, Marsh and Adams. 

Alan Gale. Willie Restum, Betty 

Clooney. Eddie Schaeffer, Pupi Campo, Lee 

Sohn. Renato Renzi. Elaine Gordon, George 

Tipton, the Gospel Jazz Singers, Pat Henry. 

Sammy Spear and Al Kelly. George Mac- 

Lean is chief barker of Tent 33. 

Miami will be the scene for filming on the 

Columbia Pictures production "The Innocent" 

for at least 53 days. Twenty days will 

be devoted to interiors, mostly at the Tors 

Studios. Key scenes will be made in the 

Fontainebleau Hotel ballroom. Jerry Tokofsky, 

a diplomatic ambassador-trouble 

shooter sent here from Hollywood, is staying 

at the Fontainebleau, along with director 

Elliott Silverstein, producer Jud Kinberg, 

production manager Russ Saimcler.s 

and art director Al Brenner. 

The Center Theatre, a Wometco landmark 

for 26 years, underwent a name 

changing on Saturday (12), Abraham Lincoln's 

birthday. The new name is the Carver. 

Athalia Range, city commissioner and 

the first Negro to serve in this capacity, 

led the dedication. The first movie shown 

under the new marquee was "The Crowning 

Experience," the story of Mary McLeod Bethune. 

founder of Bethune College at Daytona 

Beach. 

Michael Parks has signed for a role in 

"The Innocent" after probably the shortest 

retirement in motion picture history. About 

three weeks ago, he announced his retirement 

as a film actor and said he would 

live in San Francisco. He than changed his 

mind and has come here for the filming. 

Edward Haldeman, a Hollywood writer 

who turned to production work after WWH. 

has been named executive vice-president of 

Tors Studios in North Miami. He worked on 

"Thunderball" for Tors. 

Chris George, former Miamian who became 

well known in the "Good Morning, Mr. 

Gray" television shaving commercial, was 

with Fay Spain and Lynda Day for the 

world premiere of their movie "Gentle 

Rain" at the Florida Theatre in Fort 

Lauderdale. The premiere was sponsored 

by Varig Airlines and the Brazilian consulate. 

The picture was shot in Rio de Janeiro. 

Thirty consuls in the area were invited to 

the opening. 

"Othello," which played to capacity 

houses for four area performances, will return 

Friday < ) at the Coral for a week . 

"The Geat Race" will wind up its long run 

at the Coral on Thursday 1 24 1 ... Wometco 

Enterprises' area theatres will show "The 

Singing Nun" for its Easter special. The 

film will open April 6. 

Paul Daniel, who left Miami to go to 

Hollywood several years ago. is in Mount 

Sinai Hospital here, recovering from an illness. 

There is a possibility he will be able to 

appear in a locally-planned film. He appeared 

in "Ship of Fools." 

Joseph Levine's "The Oscar" had a sneak 

preview at the Carib Theatre Thursday 

1, hosted by Milton Berle, a star in the 

production. Berle and emcee Larry King 

were outside the house to greet such guests 

as Joe E. Lewis. Anthony Quinn. Eddie 

Fisher, Jack Carter. Kay Starr, Judy Garland. 

Tony Martin, Arthur Godfrey and Hy 

Gardner. Prior to the preview. Mayor Elliott 

Roosevelt presented a key to the city to 

Berle. A dinner for the celebrities was held 

at the Eden Roc Hotel. 

The Roney Plaza Hotel in Miami Beach, 

former Schine Theatres and Hotels showplace, 

has been sold by Realty Equities 

Corp. of New York to Harry Mufson & Associates 

for a reported $3.5 million. Mufson 

said he plans to demolish the hotel this 

summer to make way for a $20 million highrise 

hotel-resort complex. 

'Music' Hits $1 Million 

In San Francisco Date 

SAN FRANCISCO—The United Artists 

Theatre has passed the $1 million mark 

with its run of "The Sound of Music." The 

20th Century-Fox film, in its 48th week, 

has broken every roadshow boxoffice and 

attendance figure at this Metropolitan 

Theatres Corp. flagship, according to Sherrill 

C. Corwin. president. Corwin foresees 

the United Artists rim continuing into the 

fall, which will make it San Francisco's 

all-time long-run attraction. 

Letter From a Mother 

Gets Exhibitor Reply 

From Central Edition 

OMAHA — A letter from an Omaha 

mother about "student theatre prices" in 

the World-Herald Public Pulse column 

drew immediate response from veteran 

Harlan, Iowa, exhibitors. Mrs. R. Stephens' 

letter asked: "What has happened to 

'student prices' at the Omaha theatres? 

It is tough on kids between 12 and 16 

years. They have to pay adult prices, but 

can't collect adult wages for the few odd 

jobs they are able to find. Several days 

ago two of my sons and two neighbor 

boys, ages 13, 12 and two 11, went to a 

movie. The two older boys paid $1.50. The 

two younger ones were told they were 12 

or over, and the ticket seller demanded 

$1.50 'or go home.' They could not convince 

any one they were only 11, so, for 

lack of money, they had to leave. The two 

older boys had to cash in their tickets and 

leave, also, to see that the younger boys 

got home safely. The boys also told me 

that theatre employes went through the 

line before the show demanding to see 

the children's money. Those who only had 

50 cents (children's price but looked 

» 

older were told to get out. What are we 

to do, send our children's birth certificates 

to the show?" 

This reply came from Mr. and Mrs. S 

J. Backer, who have the theatre at Harlan 

and before that were exhibitors in 

South Dakota for a number of years. 

They wrote: "We have operated a theatre 

for 35 years. We can give Mrs. Stephens 

three sad reasons why many children are 

turned away from the movies. 1. The 

most mischievous and the most obnoxious 

behavior is committed by youngsters 11 

through 15 years old. They destroy property, 

drive away adult trade with their 

noise and steal anything not nailed down. 

2. There is little honesty any more among 

that age group. Children who we know 

go to church and Sunday school every 

Sunday will brazenly swear to us that 

they are not yet 12; and their friends will 

swear to the lie. 3. Children are sent to 

the show by parents who seem not to 

care what is showing; and by parents who 

pay no attention to theatre advertising 

clearly stating the varying prices and age 

limits. If parents would 'take' their children 

to the movies, many of these problems 

would dissolve." 

Pulp and Paper Ass'n Shows 

Uses of Cameras in Work 

From Canadian Edition 

MONTREAL—Motion picture buffs were 

active at three special sessions of the Canadian 

Pulp and Paper Ass'n's technical 

section convention here at the Queen 

Elizabeth. Demonstrations of how motion 

pictures and still photography can be used 

to monitor papermaking machines and 

improve product quality drew a full house. 

CARBONS, Int. »——""" 

Box K, Cedor Knolls, N.J. 

^^ 

in Georgia—Rhodes Sound & Projection Service, Savannah—355-132) 

in Florida—Joe Hornstein, Inc., 273 W. Flagler St., Miami, Fla 

FRanklin 3-3502 




TOT 




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HARRY KERR • BILL SIMPSON 

Dominant 

Pictures 

221 South Church St 

Charlotte 1, N C 

Phone: 704 334 1391 

Represents: 

Charlotte 

February 21, 1966 

SE-3

. . Mrs. 

13 

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The Paramount Theatre, Memphis newest 

first run, has a new accomplishment. 

The Paramount has broken Memphis' 

all-time highest gross for a single picture. 

It's the 20th-Fox film, "The Sound of 

Music." now in its 46th week. Edwin 

Howard, amusements editor of the Press- 

Scimitar, reported the Memphis gross had 

passed the $250,000 mark. Already it has 

attracted more patrons and has been held 

over longer than any film in Memphis. 

Howard expects it to still be around April 

8. the anniversary of the date it arrived 

last 

year. 

. 

Film Transit is now servicing the Star 

Theatre and the Trenton Drive-In, both 

operated at Trenton by J. U. Burton, 

owner Henry Haven, Imperial, 

Forrest City, Ark., is a patient at the Baptist 

Hospital in Memphis for surgery . 

S. T. Lyles, Ritz, Oxford, Miss.; Howard 

Nicholson. 51 Drive-In, Millington; Leon 

Rountree. Holly, Holly Springs, Miss.: Don 

Landers, Radio. Harrisburg, Ark., and 

William Elias. Elias Drive-In, Osceola, 

Ark., were among visiting exhibitors. 

Variety Tent 20 is busy selling tickets 

for the March 18-21 visit of Hamid- 

Morton Circus at the Auditorium, sponsored 

by Variety to raise funds for its 

charities. A ladies luncheon, a grand heart 

ball, selection of Miss Variety and a visit 

to the Children's Heart Hospital operated 

by the tent were included in the Variety 

Week activities February 13-19 of the 

39th anniversary of the club. 

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Frozen Pipe Causes Flood 

At Durham Rialto Theatre 

DURHAM. N. C.—The Rialto Theatre 

on East Main Street here is still feeling 

the effects of a flash flood that hit the 

art house on a Saturday night two weeks 

ago. 

Firemen were called in to assist in pumping 

water out of the building and Capt. 

H. L. O'Brien attributed the cause to a 

broken water pipe which had been frozen. 

The pipe was in the stage area and became 

frozen when the building's heating 

system went off during the night. 

The water reached a depth of eight feet 

at its highest point and about half of the 

350 seats were flooded. 

Maggie Dent, manager of the theatre, 

said Sunday 1 » estimates of the damage 

are still being made. The flooding occurred 

January 29. 

Several days were required for the seats 

to dry out. When the theatre reopened 

February 2, the balcony seats alone were 

used at first. Only the balcony and stage 

areas escaped the flood. 

Hartford Pay-TV Station 

Trying Discount Offer 

From New England Edition 

HARTFORD — RKO General, owneroperator 

of WHCT-TV (Channel 18), the 

experimental pay-TV project, is offering 

a discount plan during February. 

The plan, called "Take 5," asks subscribers 

to pay regular prices for the first 

five programs seen in February, excluding 

the 50-cent matinees. 

SE-4 BOXOFFICE February 21, 1966

sre, 

• 

. . Frankie 

. . Bill 

. I., 

i 

Legal Obstacles Blocking 

Start of Raleigh CATV 

RALEIGH. N.C. — With the 1 

Communications Commission now about to 

decide whether to clamp controls on community 

antenna television, l 

residents continue to wonder whether they 

are going to get a chance to sample the 

system. 

Attorney James K. Dorset t. representing 

the Southeast 

. . Sunny 

. . and 

. . 

JACKSONVILLE 

fll Rosenberg, Warner Bros, filing expert 

from New York, spent a week here 

in an advisory capacity with Carroll Ogburn's 

staff at the local Warner Bros, 

branch office . . . William A. "Bill" Mc- 

Clure, Universal manager, returned from 

Profit by ' 

y 

a major company sales gathering in New 

Orleans . . . Al and Betty Rook, local independent 

distributors, returned from a 

week in Atlanta with plans to invite 

Florida exhibitors to screenings of three 

films they have secured for Florida release. 

They are "The Farmer's Other 

Daughter," "Katu," and "How to Succeed 

With Girls," all from the United Producers 

Releasing Organization. 

. . . Myrtice Williams, 

The Aston Martin automobile used in 

"Goldfinger" went on view here at the 

Coliseum for persons paying admission to 

hockey games. The car was being shown 

with the compliments of Food Fair, the 

Setzer grocery chain 

cheerful operator of the Florida 

State Theatres switchboard, left here with 

her husband Carl for two weeks of vaca- 


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tioning in Tennessee and a third week at 

Key West . Greenwood, Universal 

booker, rested a third week at home 

with her foot in a heavy cast as the result 

of a broken bone. 

The excellence of first-run screen programs 

being presented here in February 

have forced Judge May and Bill Means, 

newspaper film reviewers, to use many of 

their finest superlatives. May called "The 

Greatest Story Ever Told," the longplaying 

film, which opened at Sheldon 

Mandell's Five Points, "one of the most 

ambitious films ever undertaken, a picture 

of taste and reverence." Means termed 

the same film "a gigantic undertaking . 

already acclaimed by many to be a work 

of cinema magnificence and indeed one of 

the greatest stories ever told." Among 

other films receiving helpings of praise 

were "The Spy Who Came in From the 

Cold" at FST's Center, where it has been 

waiting in the wings for some time while 

Manager Marty Shearn held over "Thunderball" 

week after week; "The Heroes of 

Telemark," the big adventure screen attraction 

being presented by Walt Meier at 

FST's Florida; the suspenseful "The 

Slender Thread," which Art Castner had 

at FST's suburban Edgewood and the 

double billing of two first-run foreign films, 

"The Knack . How to Get It" and 

"The Easy Life." which WOMPI Iva 

FST's San Marco 

Lowe had on screen at 

Art Theatre. 

Art Pictures Being Shown 

At Jacksonville Museum 

JACKSONVILLE—The Jacksonville Art 

Museum has entered the field of presenting 

art films which have been offered 

to the local public for many years only 

by the San Marco Art Theatre. The museum's 

screen programs, shown free to 

members, are scheduled on alternate 

Thursday nights only in Studio M at 4128 

Herschel St. 

A feature article on the museum's 

screen policy was authored by Yvonne 

Parker and ran in the Jacksonville Journal 

of February 10. Miss Parker, who is probably 

recognized as the most authoritative 

arts writer in the city, acknowledges that 

"the movies" constitute a valid art form, 

an opinion long held by patrons of the 

San Marco. 

She wrote: "For a long time the movies 

were considered too popular to be art. But 

now they're the coming thing, a true expression 

of the 20th Century, and a 16mm 

camera is as valid as a paint brush." The 

films shown at the local museum are 

drawn from the Museum of Modern Art 

in New York and from similar sources. 

Among those being shown this season are 

"Rocco and His Brothers," "Girl With 

Green Eyes" and "Five British Sculptors 

Work and Talk." 

Larry Roman wrote the original screenplay 

for Paramount's current romantic 

comedy, "The Swinger." 


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SE-6 

BOXOFFICE

at 

. . Martin 

O 

! 

N 

i 

out 

his 

v 

ATLANTA 

EjUzabeth Bartman, who co-stars In 

MGM's "A Patch of Blue," scheduled 

for an earlj showing at Loew's Grand 

Theatre, ran into foul weather which delayed 

her arrival until Monday (14). Miss 

Hartman, a welcome Valentine's Day visitor, 

made television and radio rounds undei 

the guidance of John Calhoun. MGM's 

field representative, who also set up a 

press luncheon for her at the Marriott 

Motor Hotel . Rackln, producer 

of "Stagecoach," a 20th Century-Fox release, 

arrived Tuesday (15) and followed 

in her footsteps to promote his picture. 

Lex Benton, president of Benton Bros. 

Film Express and Film Forwarding Service, 

and his son-in-law Herb Matthews. 

an ex-chief barker of Variety and head 

of Air Dispatch, a Benton subsidiary, have 

been in New York on business. James 

Hardigree. Benton dispatcher, has resigned 

to enter private business and Dennis Morris 

is his successor. 

Joe Johnson, veteran booker with the 

Martin circuit's Atlanta booking office. 

has resigned to accept a similar post with 

the Paramount Pictures Branch, replacing 

Dewey Bentley, who has moved to 

ia Theatre Co.'s booking division as 

assistant to chief booker Kip Smiley. 

Bentley takes over the duties of Jack 

Vaughn, who, with his wife, has been 

named Southeastern representative of 

Dominant Films by Harry Kerr of Char 

lotte, owner. 

The Columbus- based Martin Theatre Co, 

has purchased three theatres, two conventional 

and a drive-in, in Albany, Ga 

from Ike Gortatowski. who. with his late 

brother Adolph. built the 1.800-seat Albany. 

1,000-seat State, and the 650-car 

Georgia Drive-in. Billy Jenkins, mai 

of Martin's Albertville Theatre, has been 

named city manager of the Albany properties. 

He is the brother of Casey Jenkins 

city manager at Nashville, where Mai tin 

owns and operates 17 theatres and driveins. 

George Eitel. former manager of the 

Gortatowski properties, resigned to take a 

position with National Theatre Supply's 

Baltimore branch. 

Albert E. Rook has resumed activities 

in the motion picture field as an independent 

booking agent in the Atlanta and 

Jacksonville territories. He is 

sisted by his wife. They were lei- la I 

week, promoting "The Fanner's Other 

Daughter." which was screened Wednesday 

'16 1 Columbia's Filmrow Playhouse. 

Screenings for the trade and press Included 

Paramount's "Nevada Smith." 

which originally was an invitational 

screening but was moved to Wilby-Kincev's 

Roxy Theatre because of an 

of guests; and two American International 

Pictures' reli a oi Blood" and 

"Blood Bath 

John fl. Stembler, president of ( 

Theatre Co., has received a numb 

long distanc telephone calls and telegrams 

from his friends in the Industry, 

following the appearance ol his picture on 

the cover ol the Mondaj (7) issue ol 

Boxoffice. announcing his nomination by 

President Lyndon Johnson to the rank 

of brigad \k Force He 

is a formei pi rheatre Owners 

of America and chairman oi the fi 

committee dt the newly form id N 

Ass'n of Theatre Owners. Switchboard 

operators at GTC's headquarter; 

their boards "lit up like a Christina 

the day the publication was distributed 

Stephen Boyd, one ol the stars m Embassy's 

"The Oscar." was here to promote 

the film prior to its opt 

(18) at the Loews Grand. Accompanying 

him were Jean Hale, who also has 

m the picture, and publicist Bill Doll. 

Paramount Names Kaplan 

To Chicago Branch Post 

CHICAGO—Sidney Kaplan. Paramount 

sales manager here since 1964, has been 

named branch manager, announces Charles 

Boasberg, general sales manager. Kaplan. 

who replaces G. R. Frank, retired, was associated 

with MGM here from 1952 

through 1964 in various sales capacities, 

including office manager and salesman. 

Herman's Hermits are the stars of "Hold 

On!", produced for MGM by Sam Katzman. 

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'Ballet 

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Attendance 

Raleigh 

inlay, manager 

RAJ EN '.li 

ribed as 

"fantastic" the number ol patrons who 

turned (nit foi rigs of "An Eve- 

Ballet." 

i in film oi tour days. "Opening 

wasn't too good." said Finlay. "because 

we were competing with the opera 

presentation al thi Coliseum. But aftei 

that ii was fantastic, it grew every day; 

almost doubli 

Finlay credits "word of in" foi Hi 

it in Raleigh. 

"I was scared to death wh 

he said Ms so 

limited. But I soon became very much 

enthused." 

Finlay estimated that about 1.60n 

for the 12 performances 

film A mother and all 12 

shows, lie said, and pie saw 

The Varsity manager said there was applause 

at most of the shows, especially 

when I 

Rudoli worldfamous 

leaps. 

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— 

Today, Americans hold 

$49 Billion in U.S. Savings Bonds 

an investment equal to 17 million autos. 

Autos, homes, educations for our children. That's 

reserve buying power. At work every day, it strengthens 

the position of industry, fulfills the ambitions of our 

citizens and furnishes a continuous stimulant to the 

American economy. 

All this is brought about by millions of workers 

putting aside a little each paycheck through the Payroll 

Savings Plan for U. S. Savings Bonds. Painlessly, systematically, 

these savings add up. 

When you bring the Payroll Savings Plan into your 

plant when you encourage your employees to enroll 

—you're taking part in a mighty sound investment. 

An investment that has been paying dividends to employers 

and employees alike—and to a stronger, safer 

America—for the past twenty-five years. 

Contact your State Savings Bonds 

Director. He can give you complete information 

on installing and promoting 

the Payroll Savings Plan in your plant. 

Or write today to the Treasury Department, 

United States Savings Bonds Division, 

Washington, D. C. 20226. 

'»«M96 b .' 

II 

in your plant. ..promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS 

r does not pay for this ad\ j cooperation with the Treasury Tieftirrmeni ntui The \dvcrtisin\> Council. 

SE-8 BOXOFFICE :: February 21, 1966

. . . David 

. . The 

I 

onnected with the mi 

business before being ordained At 

an exploitation session is planned, with 

McKenna as chairman. Scheduled speaki 

Karl 

i 

followed 

I irch 

open 

attended 

i 

for 

: 

h 

\ 

to 

• 

ne 

: 

feel 

. 

close 

i 

talk 

i 

Confusion in Dallas 

Over '5-Day 

Rule 

DALLAS Movie classification has run 

into another problem here this time over 

the ordinance provision that the city's 

film homd classification must be made 

within five days after the theatres' suggested 

ratings are filed. 

The question is. when does the five-day 

period begin and end? 

Attorneys for city exhibitors contend 

that the period begins from the time of 

notification of the proposed classification 

and that if the city film board wants a 

screening t any movie under consideration, 

then the theatres will comply within 

this same five-day period. 

N. Alex Bickley. cits attorney, claims 

thai the board may take one oi three possible 

actions during the time either classify 

films as suitable or unsuitable for 

young people or request a screening. If 

the screening cannol be held In the fivedaj 

period, Bickley contends this then does 

no! violate the city ordinance 

The City attorney believes the issue may 

Olved several ways. Bickley and the 

exhibitors' attorneys may work out a solution 

in a private meeting, an amendment 

to Hi.' ordinance could be passed to make 

City's intention more specific or a 

court decision may be sought. 

Latest classifications by the board include: 

Unsuitable for Young Persons '16 

and under' —"Viva Maria." "The Silenc- 

Blood and Black Lace" and "I'll 

Take Sweden." 

Suitable — "The Train." "The Nanny.' 

"War Party." "How to Murder Your Wife,' 

"Strange Bedfellows." "That Man in Istanbul." 

"Moment to Moment" and "Inside 

Daisy Clover." 

i 

"The World of Suzie Wong" wa< 

aside for a screening and additional data 

requested for "Who's Got the Action?" 

SAN ANTONIO 

Qh.iri.'s Nelson, former head usher at thi 

Interstate's Aztec, has joined the stafi 

of the Texas, a Cinema Arts Theatre operation, 

as assistant manager. Nelson will 

continue his school career as a physicist 

Stoffle. formerly assistant manager 

of the Texas, has been named manager 

of the suburban Josephine Benny 

Person has been named chief usher at the 

' 

Sid Shaenfield took time out from his 

many duties to talk to this cmre 

at the Majestic, where he is assistant man- 

Mil treasurer marquee of the 

tic and its current attraction received 

publicity in pictures taken 

San Antonio Livestock Show and Rodeo parade 

as trail riders passed the downtown 

theatre 

Tommy Cuellar. assistant manager of 

the Josephine, was married this 

an to continue 

their college education until thej 

,(i best 

wishes are extended to the young O 

Ballet master Nico Charisse of Hollywood 

was the recent house guest of Mrs. B. J. 

Flanagan and her daughter Jacqueline for 

several 

'Continued on page SW-4) 

UTOO Announces Events Schedule 

For Annual Convention March IS 

> 

OKLAHOM 

tors of the Ui: iwners of Oklahoma 

and the Panhandle 

almoin . 

sixth annual 15 m the 

I 

Skirvin 

ident Woodie Sylvester presid 

the final one b 

hand 

included J. O. McKenna, I 

Louise Wesson. Johnny Jones, Bill Turk. 

Paul Stonum, Paul Gay and Sam Brunk, 

etary. 

convention committee Stonum. 

man, SB would be held from 

9 to 10 a m bj president Syl- 

A door prize also will be 

awarded at that time. At 10:15 thi 

I 

H. N. Conley, rector of St. Johns 

inch here, will the 

Hi 

Snyder. Tulsa; Charles Proctor. 

Muskogee; Don Hall. Pol ca 

For. Viola Cushing. 

l ii luncheon session will be in the 

Continental Room as near to noon as 

possible The speaker is to be Dr. A. E. 

Darlow of Stillwater, who promises some 

"surprises" for those m atendance The 

,rnoo ; ,ii ai i 30 « ith 

d Othei 

prizes are to be awarded at various times 

\\\ \i;ii I oi: PODOLNIt K—M. K. 

VIcDaniel, Lamarque, newlj elected 

president ol Hie I'M- Krnc In Theatre 

Owners Iss'n, presents ., special 

award to 1 all Podolnlck, left, new 

chairman »i the board, it the Presidential 

Banquet during the assoclalion's 

recent convention at the Statlei 

Hilton Hotel be plaque reads: 

" Dedicated 

I \i;i PODOLNU B 

and Outstanding i eadershlp is "' 

I 

.mil lib President, 1964 and 196 ol 

Texas Drive-in rheatre owners 

Xss'n." Mure (ban the 

banquet which 

I 

climaxed the nib 

annual onventlon at hk 722 

1 

» b 

persons ».re registered, a record >' 

tendance i"i the popular event 

during the mo: 

and evening. 

id Gorman Theatres is 

of Video 

in oi the afternoon session, and 

ne win p of 1 ilk- on various 

distribul 

rrailers 

of various pictures also are to be shown. 

At 3 pin. concessions will be discussed, 

with Johnny Jones as moderator. Taking 

:ll be i- N. Walker of Coca-Cola 

ol in Peppei 

will 

of Video Thelal 

slides on various 

rations are i 

shown. At 4 o'clock Ray Wilson of 

initor supply Co. of Oklahon 

on thea- 

There will be a change in the election 

paid-up members 

All 

and 

ter 

oting will be made at 

led then will name 

new oh. 

The cocktail party will be at 7 p.m. 

m the Crystal Room From 8 until 9 the 

banquet will be held in the Imperial Ballmiisic 

provided by Al 

Good and his nine-piece band. Dam 

scheduled to start at 10 o'clock and last 

until 1:30 a.m. 

Those planning to attend the co 

iion are reminded to make hotel reservaince 

this year's coni 

turnout 

and choice hotel space is limited 

Bob Nance New Manager 

Of Victoria Drive-In 

VICTORIA. TEX.—Bob Nance. 33. a 

local radio announcer since 1953. has suc- 

Bill Starr as manager of Frels' 

:.e-In The changeo\ 

Sunday (20) Stan 

ffi ctive 

accept a position in He 

Corp. 

Nance is no stranger to exhibition, although 

he has not been actively en. 

it for years. His father, the late F. D. 

was general manager of Hall In- 

,f Beenlle for years 

I grew up in a theatri 

>nie." 

Dun- even years. Na: 

and a staff announi 

KVIC: prior to that he was a 

KNAI. announcer for more than s: 

of Beeville. Nance Ls manned to 

the former Olga de la Garza of Goliad, 

nave two children, Frank David. 4. 

and Nancy. 3. 

friends in the 

as it I'm return- 

New Management in Schulenburg 

SCHULENBURG. TEX. — Mis Mildred 

d man- 

Hllnka. 

In outdoor theatre exhibition 

i ownership of the 

Schulenburg airer January 10. The pi 

owner and operator was Joe D. Bllnka. 

BOXOFTICE :: February 21, 1966 

SVV-1

1 10 

. . 

DALLAS 

JYillas had a streak of freak accidents 

among its film industry personnel. 

Jennie Lou Taylor, Paramount inspector, 

is in Methodist Hospital suffering from 

multiple bruises received in a fall while 

shopping downtown Thursday night . 

At first it was feared she had broken a 

leg or hip but fortunately this was not 

the case. However, Willie Simmons, head 

inspector at Paramount, is at home nursing 

a broken arm. the result of a fall on 

ice the preceding week. 

Tom Bridge. Paramount division manager, 

held an all-day meeting Thursday 

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movements, lamphouses, arc controls. We have 

parts for sale fc all makes of equipment. All 

work guaranteed. Fast service. Expert 

mechanics. 

LOU WALTERS 

SALES & 

SERVICE CO. 

4207 Lownview Ave. Dallas 27, Texas 

) with company branch managers Bernard 

Brager of Dallas; Forrest C. Myers, 

Minneapolis; Gerry Haile, Kansas City; 

Weber Howell. St. Louis; Charles Caligiuri, 

Des Moines, and Frank Carbone, Oklahoma 

City, to discuss the Paramount sum- 

Don Bradley of Atlanta 

mer releases . . . 

is the new booker at Paramount. 

Don served as apprentice booker in Atlanta 

and San Francisco before coming 

to Dallas. Shortly before starting work in 

Dallas, he suffered a broken arm. as well 

as injuries to his face and head, in an 

auto accident. However, he and his cast are 

reporting for duty regularly. 

Jack Riley, shorts booker for the Long 

circuit, is working part time and attending 

college in Arlington. In spite of the 

split shift. Jack came up with A and B 

grades on his exams last semester. Our 

congratulations to Jack for returning to 

college. 

division manager for Warner Bros, and 

later for United Artists before moving to 

Alpine, where he operated the Granada 

Theatre and Lobo Drive-in until his 

health dictated that he retire. 

HOUSTON 

J^ynn Hudson, production assistant to Robert 

Aldrich on "The Flight of the 

Phoenix," was on a promotional visit in behalf 

of the film. She also will visit Dallas 

and Fort Worth during her Texas tour. 

Hollywood film star Randolph Scott was 

in on a busines trip . . . Hollywood actor Ricardo 

Montalban was also in the city . . . 

A trial membership for just $5 in Japan- 

Ways, which teaches karate in three locations 

in the city, is offering each new member 

two free tickets to see "Our Man Flint" 

at the Majestic. 

George Creegan presented a preview puppet 

show of characters in "Snow White" 

at the Northline Shopping City, on television 

and at the Texas Children's Hos- 

Mr. and Mrs. Joe T. Davidson, owners 

of the Twin Peaks Drive-In, Alpine, for pital. The puppet show, built into the roof 

the past 14 years, have bought the Granada 

of a small bus. will also visit Dallas in be- 

Theatre and Lobo Drive-In from half of the film, which will be shown at 

Fred Jack. Davidson had been in the special matinee performances on Saturday 

general contracting business for 25 years 

in Detroit before moving to Texas 1947, 

and Sunday. 

in 

when he started building drive-in theatres. 

Actress Charmian Carr, who plays the 

role of 

In 1951 he moved to Alpine and 

Von Trapp's eldest daughter in 

built the 

the 

roadshow 

Twin Peaks 

engagement of 

Drive-In and 

"The 

has been 

Sound of 

operating 

Music," currently in its 47th week at the 

it ever since. 

Alhambra, 

Fred Jack 

may be here in the city 

spent 

on the 

the better part of 40 

anniversary of the opening of the film . 

years in one form or another of the motion 

picture business. He was for years 

"Doctor Zhivago" is tentatively booked to 

open at the Windsor Cinerama on April 

7. It was originally scheduled for showing at 

the Alhambra but has been switched to the 

Windsor due to the long run of "The Sound 

of Music." 

125 HYDE ST SAN FRANCISCO, CALIF. 94102 

The special preopening benefit of "The 

Agony and the Ecstasy" was a benefit for 

the Houston Gulf Coast chapter of Muscular 

Dystrophy February 16 at the Tower. The 

regular performances started February 17. 

MONTAY 

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Named 

Paul Bloch Is 


HOLLYWOOD—Paul Bloch has been 

named executive assistant to Warren J. 

Cowan, president of Rogers & Cowan, Inc., 

public relations firm. He joined the company 

five years ago upon graduation from 

UCLA, functioning at various periods in 

the television, corporate and motion picture 

departments. 

Southwestern Theatre Equipment Co., Inc. 

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SW-2 BOXOFFICE :: February 21, 1966

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DEAR EXHIBITOR: 



HAROIDI EANCOLDWUR' OlDl SPERO So 

SHEILAH WESTROP • BOB WILKES 

Don Kay Enterprises 

412 South Harwood St. 

Dallas, Tcios 75201 

Phone 214 748 7804 

Represents Dollas—Oklahomo City 


N. Y. 10019 • PLaza 7-6980 

BOXOFFICE :: February 21. 1966 

SW-3

. . Alvin 

1 

. . . Tommy 

SAN ANTONIO 

Continued from page SW-1 

Word was received here of the recent 

death of Mrs. E. P. McMahon of Lawton, 

Okla.. a former San Antonio resident. She 

had lived here for some 20 years and was 

the founder of a theatre in Lawton. 

William Suter, assistant manager of the 

Laurel Theatre, has .joined the U. S. Marine 

Corps and will leave this week for an 

extended tour of duty . Krueger, 

manager of the Laurel, has a novel display 

in the lobby calling attention to the current 

attraction "The Rare Breed." now in 

MAKE $1,500 TO $10000 IN 

EXTRA REVENUE THIS YEAR 

1 

"Hour T^VtlU&bfa 

FILMACKS 

1966 MERCHANT 


14 CONCESSION PLAYLETS 

' S STYLES OF ADS 

' 

INSTITUTIONAL TRAILERS 3 "CLOCK SHELLS" 



its second week. It is a miniature grave and 

headstone. 

Pedro Gonzales Gonzalez has opened a 

four-night engagement at Big John Hamilton's 

Spook House Club. Gonzalez was discovered 

here and went on to a Hollywood 

career. He will also appear at Big John's 

Steak House nightly to autograph for the 

youngsters coming in with their parents 

Reynolds is renewing friendship 

with Rex Allen, who is in to star at 

the San Antonio Livestock Show and Rodeo. 

Allen was star of the Reynolds' motion 

picture made in various Texas cities and 

titled "Tomboy and the Champ." 

Gordon Dunlap. division manager of 

Azteca Films, is in Mexico this week to attend 

a worldwide convention of the company, 

the first meeting of its type. Robert 

Gallegos of the local exchange will also 

be in attendance ... A special screening was 

held by Aztec Films of "La Verbeno de la 

Poloma." a world renowned Spanish light 

opera. The film was made in Spain and is 

suitable for showing in art film theatres 

and colleges. 

The "Noon Day" program on WOAI-TV. 

with Nancy Hennessy and Frank Maxwell 

as co-hosts, are giving away to viewers 500 

tickets to see the opening of "Judith" at the 

Woodlawn Theatre. All that a viewer needs 

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to do is to write a postcard to the station 

requesting the tickets. A similar promotion 

by the station was held for the showing of 

"The Slender Thread" at the Woodlawn 

last month. 

OKLAHOMA CITY 

Mew movies which opened here during the 

week of Sunday (13) were "Madame" 

and "The Lovemakers." Trend; and "Made 

In Paris," Centre. Current movies showing 

were "Let's Talk About Women." Trend: 

"The Agony and the Ecstasy." Continental: 

"The Loved One." Lakeside; "Our Man 

Flint," Will Rogers; "The Spy Who Came 

In From the Cold." State; "The Heroes of 

Telemark," Centre; 'My Fair Lady," Plaza: 

"Battle of the Bulge," Cooper; "Thunderball," 

Villa, and "The Sound of Music," 

Tower. 

Exhibitors seen on Filmrow included: R. 

M. Downing. Crown. Collinsville ; Woodie 

Sylvester. Tech, Weatherford; Paul Stonum, 

Redskin and Miller. Anadarko: Johnny 

Jones. Shawnee, and Paul Gay. Stillwater. 

Video city managers: Clint Applewhite, 

Liberty. Carnegie: H. D. Cox. Caddo. Binger; 

Orville Herman. Beaver at Beaver, conversing 

with his buyer and booker Athel 

Boyter: Jimmie Leonard, H & S, Chandler; 

Roy Rollier, Lamont at Lamont; G. E. 

Ortman, Ortman at Hennessey; L. E. Brewer, 

Royal and Brewer, Pauls Valley; G. R. 

"Dick" Crumpler. Gentry, Checotah: R. O. 

Thompson. Thompson Theatres. Healdton. 

Lindsay and Walters, and his brother 

John. Thompson Theatre. Atoka. 

Theatres which have closed are the Shattuck 

and El-Co drive-ins, Shattuck, operated 

by Orville Herman: the Trend, Maysville. 

operated by Mrs. Paul McCaskil. and 

the King, Marietta, operated by Lamont 

King. 

"Caper of the Golden Bulls" is the ninth 

story written by William P. McGivem to 

be sold for filming. 

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BOXOFFICE

! look 

i 

tant 

I 

; 

agency 

i 

i 

nbers 

Sid 

i i 

incils 

! 1 

a 

Nebraska Tent Buying 

than $250,000 for charitable projects in 

the last 30 years. 

It contributes around $5,000 a year for 

the maintenance of the first Sunshine 

Coach, which has a service record of between 

150 and 200 hours a month. 

The tent now has 200 members, the 

largest number since its founding in 1935. 

Recently the group was opened to membership 

other than Omahans and there are 

now 40 from Lincoln, including I) 

DES MOINES 

After several 

months, "Sound of Mu 

still ringing out loud and strong at the 

Times 70 Theatre in Cedar New 

Impresario Roy Metcalfe had planned to 

brDag in "Those Magnificent Men in Their 

Flying Machines" for Christmas bu 

ports that it will be April before the funny 

flyboys are on the New Times 70 

The Metcalfes and Mr. and Mrs. Jim 

Wait.-. Osage exhibitors, went to Minneapolis 

February 11 for a sales-ach. 

meeting on MGM's product lineup for the 

spring and summer. 

Dick Sutton of Des Moines Theatre Supply 

went to New Orleans for the annual 

joint conference of theatre equipment 

dealers and manufacturers. 

Allied Independent Theatre Owners of 

Iowa. Nebraska and South Dakota will 

hold a board meeting in March to reorganize 

with NATO in mind. New officers 

will be elected for the coming year. The 

date for this important meeting will be 

announced soon. 

Herschel Wheeler Dies; 

Gordon, Neb., Exhibitor 

GORDON. NEB — II. 

had operated the Pace Theatre and Chief 

Drive-in here. died. He had operated the- 

:i New Mexico prior to mo.: 

Gordon, where he was manager for the 

Black Hills Amusement Co. He purchased 

the theatres from the company 

years ago. He leaves his wife Billie and a 

daughter, who lives in Colorado Springs. 

Milwaukee Better Films Group Focus 

On Sociological Aspects of Movies 

MILWAUKEE—"Maybe a little i 

of the human body wouldn't be so bad." 

said Prof. Gordon D the Uniin-Milwaukee 

.< 

Monday .7. meeting here of th< 

Council. Along with him on a panel 

were director 

of the Jesuit Seminary Guild and a 

me member of group 

of indecent literature, and c. Brooks 

Smeeton. marl 

2nd Sunshine Coach 

OMAHA—Nebraska soon will have its 

second Sunshine Coach. 

This good news was announced at the 

first annual Variety Club Man-of-the- 

Y :i' dinner here last week when the Uni- 

versity of Nebraska head football coach. 

Bob Devaney, was honored. 

Donations from the Eugene Eppley Foundation 

and the Cooper Foundation have 

made possible the purchase of the 

Sunshine Coach, it was announci 

Mori Ives, chief barker of Variety Club 

of Nebraska Tent 16. 

The coach v ill be based in Lincoln 

ite Universitj 

The firsl coach, which was obtained "Sociological Aspects of Morals in \i 

for the Omaha hrough the assistance 

chairman 

of tin organization's ways-and-means 

of the Eppley Foundation, has an 

exceptionally fine record of service to thi committee. 

handicapped persons of metropolitan Prof. Shipman's remark was in response 

Omaha. 

to a question from the floor: "What are we 

The occasion of the Man-Of-thi 

to do about .... 

the pictures? 

dinner pointed up othi nents of 

Tent 1(> through the years. Chief Barker We shouldn't, 

that we condemn all 

go oi 

films that portray 

Ives said that the tent has raised more real life." he said. "Going to cheap 

BOXOFTICE February 21. 1966 

I contend that there is a need for sex education 

in the schools. If you have p 

who wont ti 11 their children about sex, or 

are unwilling to haw in the 

schools, then you simply do not ha 

do have rotten sex 

education." 

QUESTIONS FILM OIAI.IIV 

I 

i 

Father Jakubek fielded the question. 

"Are movies better than ever?" He said, 

"The movies might be better than ever, 

but not for young people." He at; 

what he called an emphasis on sex such 

as in James Bond, bikini and bikin: 

movies. 

"How do they get away with th. 

movie advertising in the papers?" To which 

Smeeton responded that the public was as 

responsible as anyone "because the public 

patronized theatres which displayed sexy 

at consumer's reports oi 

before I go to see a movie, rather than 

waste my time on taking pot luck." 

Smeeton to! us he 

ngaged in probationary work and 

among his chaj ij who said he 

had to go to a movie every day. "This," 

said Smeeton. "had nothing to do with 

delinquency." He advocated improving 

family life, and pointed to the Milv 

tit attention to 

of the younger generation. 

Mil i ii mi i» i:i ( OGNH ion 

"Young people want recognition, and the 

Sentinel is pri 

identifying the paper with 

• 

k," which cappaper 

ce to the Sentinel's 

-;.-d why child 

Jngly had last 

their pulling power Father .1 

he replied 

"how often do we see parents brii 

they shouldn't 

.1 up for God 

And I contend fall for anything. that 

a 

bad movie." 

A qui 

name 

| 

ay, the advei 

i 

would 

at the request 

of the advertiser And third, all 

which makes Its media available. These 

three have the power to clean up that type 

of advertising. I would also include 

Ii you 

i 

• 

"Blackboard Jum 

Story" as controversial pictures wi 

i 

to as films no .uld see. 

. el broui h! home a m parents 

who know so little about what goes on in 

schools in certain areas. It was generally 

ducation should 

home where parents had more control over 

the children. 

"Sound of Music" was named picture of 

the conclusion 

of the were urged to 

plug the theatre showing the picture 

went. 

Roy Metzger Building 

: 

Winner's 2nd Airer 

WINNER, si) Roj Metzger has announci 

d that hi Is io 

construction of a drive-in 

The new airer will be the 

drive-in. 

o has the conventional Pix 

and Kit/ theatres m Winner. 

Leonard Wood Managing 

Cedar Rapids Theatre 

CEDAR RAPIDS. IOWA — Leonard 

who had managed the Iowa theatre 

hei . for s iven years prior to ta 

cember 1 when Dubinsky Bros. Th 

took over the lease, has been placed in 

operament 

was in charge 

Iowa for Dubinsky until Wood's reappoint 

nounced and b 

January 27. 

The Iowa has been completely redecorid 

renovated In the last two months. 

MAKE SI 500 TO SI0 00O IN 

EXTRA REVENUE THIS YEAR' 

FILMACK'S 

1966 MERCHANT 


' 

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— 

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—— 

Midwest Sales Conference 

Held in Chicago by NSS 


CHICAGO—President Burton E. Robbins 

headed a delegation of National 

Screen Service home office executives attending 

the company's second regional 

sales meeting Friday (4) at the Sheraton 

Blackstone Hotel. 

Accompanying Burton were Paul N. Lazarus, 

executive vice-president; Walter E. 

Branson, vice-president in charge of production; 

Milton Feinberg, general sales 

manager; Stewart D. Harnell, assistant to 

the sales manager, and Martin Michel, advertising 

manager. 

Also attending the meeting were these 

NSS branch managers: Jack Greenberg, 

Paul Ayotte, Jack Winningham, Milton 

Lindner. Al Rothschild, Paul Short and 

Ivan Clavet. 

'Music' Sets Record 

At Milwaukee Strand 

MILWAUKEE—"The Sound of Music" in 

its 47th week at the Strand was breaking 

all house records. Also in the limelight of 

better grossers for the week were "That 

Darn Cat." "The Heroes of Telemark" and 

"Our- Man Flint." The two-day matinees 

for "Alice of Wonderland in Paris" drew 

reports of 175 to 300 per cent in 12 houses 

in the Milwaukee area. 


Court 

Capitol Thot Darn Cot (BV), 7th wk 300 

Cinema I— Bulge wk Battle of the (WB), 4th 200 

Cinema Southgate, Uptown 

II, The Spy Who Came 

in From the Cold (Para) 250 

Esquire The Loved One (MGM), 200 

3rd wk 

Palace—Thunderball (UA), 7th wk 250 

Riverside The Heroes of Telemark wk..300 

(Col), 2nd 

Strand—The Sound of Music (20th-Fox), 47th wk..300 

Times The Love Makers 200 

(SR) 

Towne Thot Man in Istanbul (Col) 200 

Warner Our Man Flint (20th-Fox) 300 

— 

Spy Pictures Still Favorites 

With Patrons in Omaha 

OMAHA—For the seventh week, "Thunderball" 

soared far above average figures 

at the Admiral Theatre. Grosses throughout 

the city continued strong, too, and the 

public's appetite for spy adventures apparently 

was still far from satisfied, as 

evidenced by the solid support for "Our 

Man Flint." which grossed 130 per cent in 

its second week at the Omaha Theatre. 

•Battle of the Bulge" continued strong in 

its seventh week at the Indian Hills Cinerama 

Theatre. 

Admiral Thunderball (UA), 7th wk 300 

Cooper The Agony and the Ecstasy (20th-Fox) 

3rd wk HO 

Dundee The Sound of Music (20th-Fox), 4th wk. 140 

Indian Hills Battle of the Bulge (WB), 7th wk...l70 

Omaha— Our Man Flint (20th-Fox), 2nd wk 130 

Orpheum The Money Trap (MGM) 100 

State My Fair Lady (WB), 3rd wk 90 

Eau Claire, Wis.. CATV Sold 

EAU CLAIRE. WIS. — The Wisconsin 

Theatre Video Corp., headed by Gene 

Grengs, owner and operator of local firstrun 

theatres, has sold its community antenna 

television system here to Wisconsin 

CATV, Inc., headed by Alvin H. Hartman. 

Providence, R.I., and associated with the 

Narragansett Corp., an investment company. 

The Eau Claire system has 6,200 

subscribers and a potential of 10,000. Sale 

price was said to be well over $2,500,000. 

MILWAUKEE 

Jnterest already is being generated here 

for the return of "The Ten Commandments" 

to the Warner Theatre, which 

established records for the Paramount picture 

when it originally was released. Bud 

Rose, freelance publicist, is pacing the 

campaign, which included an invitational 

screening Saturday (12). 

Dorothy Jefferson, publicity director of 

the state fair for three years, has resigned 

to work on special projects for 

Barkin, Herman & Associates, public relations 

firm. 

A parent wrote a letter to the Milwaukee 

Journal, which warmed the heart of Jerry 

Bierce. manager of the neighborhood Capitol 

Court Theatre. The mother, Mrs. Jerome 

E. Seubert, wrote she had seen "That 

Darn Cat" at the theatre and the house 

was filled with children. She said to her 

surprise the children were quiet, orderly 

and polite. "I just couldn't resist writing 

to express my pride and delight I had 

that afternoon." 

Valentine J. Wells, executive secretary 

for the Mayor's Motion Picture Commission, 

announces these film evaluations: 

GENERAL AUDIENCE — "Agent for 

H.A.R.M.," "The Alphabet Murders," 

"Apache Uprising," "The Big T.N.T. 

Show," "Contempt" (after deletions), 

"The Ghost and Mr. Chicken," "The 

Lollipop Cover," "Lord Love a Duck," 

"Our Man Flint," "The Rare Breed," 

"Secret Agent Fireball," "The Singing 

Nun," "Tokyo Olympiad." "To Trap a 

Spy." 

MATURE ENTERTAINMENT — "The 

Liquidator," "Made in Paris," "Promise 

Her Anything," "Ride Beyond Vengeance," 

"That Man in Istanbul." 

ADULTS ONLY—"Life at the Top," "The 

Married Woman," "Pussycat Alley," 

"Sandra." 

NOT TO BE 

"The Unsatisfied." 

SHOWN — "Rent-a-Girl." 

Dallas Film Classifiers 

Frown on 'Special Favor' 

DALLAS—Latest rulings by the city's 

film classification board: "A Very Special 

Favor" was classified "Unsuitable for 

Young People," although exhibitors had 

requested a "suitable" label. 

"The Loved One," "The Leather Boys" 

and "Darling" classified as "Unsuitable for 

Young People," as exhibitors recommended 

these films be classified. 

"The Silencers," "Love With the Proper 

Stranger," "Viva Maria" and "Blood and 

Black Lace" classifications are being withheld 

pending screenings by the board. 

Classifications still pending before the 

board until exhibitors provide screenings 

for "Ship of Fools," "Inside Daisy Clover," 

"Moment to Moment" and "The Cincinnati 

Kid." 

"Bunny Lake Is Missing" was put aside 

for future classification because the exhibitor 

did not provide enough information 

about the picture. 

NC-2 BOXOFFICE February 21, 1966

i , 

- 


their way. ..ANY WAY!!! 

me Love was //~Thr 7V/,c/ ,.;7i h 

// "' i-'u liki-d 

BES 




drecred by GfPRY 

'" 

USEE 

; --' 

I 

JOE LOEFFLER 

Lomac Distributing Company 

1000 Cumc Avenue 

Minneapolis 3, Minn 

Phone: 612 332 6633 

Represents: Minneapolis— Des Moines—Omoho 

HARA 

A 

ROLDl SPERO. Soles D" 


N. Y. 10019 • PLaza 7-6980 

BOXOFFICE :: February 21, 1966 

NC-3

— 

New Omaha Theatre 

For Fox Circuit 

OMAHA — This city will have a new 

conventional theatre, according to John A. 

Wiebe, developer of the Westroads Shopping 

Center at 102nd and Dodge streets. 

Wiebe said that construction, due to start 

next summer, should be completed by the 

summer of 1967. 

Westroads is in the rapidly growing 

suburban area west of the city and is in 

the general area of the intersection of 

Interstate Highway and Dodge Street, the 

main thoroughfare through the city. The 

12.000-square-foot theatre, which will 

have a seating capacity of 850 persons, 

will be on the second level of the center. 

Approval for the theatre was granted 

to the National General Corp. recently by 

Federal Judge Edmund Palmieri in New- 

Profit by 

York. Pour- Omaha theatres had protested 

the application of National General, which 

once was the exhibiting agency of 20th 

Century-Pox. The new theatre will be 

operated by a subsidiary. Fox Theatres. 

Bill Bans Extended Idling 

Of Car Engines in Airers 

From Eastern Edition 

ALBANY— A bill has been introduced by 

Assemblyman Francis J. Griffin

— 

— 

. 

' 

— 

public 

.1 

1 at 

I 

1 En 

ea 

i Linden 

i 

'Sound of Music' 475 

High Detroit Gross 

DETROIT "The Sound of Music," in 

its 46th week at the Madison, crept into 

triage 

first place m gross p< 

"Thunderball," which has been 

one for several weeks. "The Sound of Music" 

was reported al the 47f> level while 

•Thunderball." playing at nine theatres 

in the Detroit area, was close behind 

with 460. Third in lini cami Che Loved 

One." with L*50 at the Studio 8. 


Adams—The Spy Who Come in From the Cold 

(Para), 2nd wk. 150 

Calvin, eight other theatres— Thundcrboll 

6th wk 

Fov Drocula — Prince of Darkness ;20th-Fox); 

460 

The Plague of the Zombus 

4th wk .... 100 

Grand Circus, Tclcmork 

Mai Kai - The Heroes of 

(Col) 170 

Madison—The Sound ot Music (20th-Fox), 

46th wk 

Michigan— Spy With My Face (MGM To Trap a 

Spy MGM), 2nd wk. . 

Radio City, Nor-West - That Man in Istanbul 

(Col), 3rd wk ...150 

Studio—The 10th Victim (Embassy), 6th wk 120 

Studio 8— The Loved One (MGM). 6th wk 250 

Trans-Lux Knm, Studio North- Juliet of the 

Spirits (R.zzoli), 6th wk 110 

Boeing Boeing Para) 90 

Colony— Judith 

Continental— David 

(Para), 3rd wk 

and Lisa (Cont'i;; 

100 

Lord ot the 

Flics (Cont'i), 3rd wk 1 50 

Detroit, Shaker, Stat Thunderball UA), 8th wk..l80 

Heights, Westwood—The 10th Victim Embassy), 

8th wk 125 

Mayland, Stillwell—That Man in Istanbul (Col), 

2nd wk 

Ohio—The 

Palace—The 

Sound of Music 

Agony ond 

(20th-Fox), 

the Ecstasy 

46th 

20th-Fox), 

... .160 

wk .275 

the public. 

to 

Alboe Our Man Flint (20th-Fox), 2nd wk 175 

Capitol— Bottle of the Bulge 

Esquire— 

WB] 8th wk 

Life at the Top 

250 

.150 

Grand—The Heroes of Tclcmork .. 90 

Col), 3rd wk. 

Guild—Mole Hunt 

International 70—The Sound of Music 20th-Fox), 

46th wk. .. ...235 

Princeton Cinemo- The Money Trap MGM). 

2nd wk 100 

Times Townc Cincmc Thundcrboll UA), 8th 

wk. 

Thi Spy Who Came in From the Cold 

PC 

Detroit Distributor for 

DETROIT — Albeit Dezel Productions 

has been appointed sub-distributor for 

Contemporary Films in the Detroit 

territory, announces Ben Siegel, P-C 

Three Proposals Pending for 

Future 

Of Downtown Cincinnati Cox Theatre 

' i:\ri\.\ \ 

i i 

["hen an three cur- 

rent proposals being talked up here for 

heatn 

long-shuttered situation 

plan would make it the site ot one 

i>t three federal pilot projects to bring 

the top professional classic and contemporary 

theatre and 

al schools foi 

Number two plan would make the Cox a 

multiple-purpose lively arts them 

house concert series bei music, 

intimate plays, movies and lei 

The third plan, and the most 

would convert the theatre into a regional 

showplai tic and 

a se- 

films thai would attract 

lective aii 

The downtown area, now undergo!' 

tensive rebuilding und 

should have a selective movie thi al 

round out and balance the downtown film 

program. The Cox is in an excellent location 

for such a program. It is next door 

of loge 

tditorium seat In capacity 

i 

would b 

uld then provide for 

the enla n all lover and 

ill also permit construction 

where coffee and 

of a en 

snacks could be served. An- conditioning 

equip- 

Ic sound equi] 

All of which will require a bundle of 

money. 

it He project d a tnateri- 

Lm programs would appeal 

in audiences from 18 upward. Films which 

have unusual style, content and substance 

would be presented. 

The 

now m Washington bj 1* 

l 

ue under consideration for three 

projects. The tl ill be 

pilot 

by late spring with a professional 

1 

1 

1 

Remarkable 'Sound of Music' 

free theatre for school children to begin 

in th- eai ly fall mi 

Cleveland 

• to the Shubert, has ea cci transit 

Still No. 1 in 

bus lines, sufficient parking facilities in Cincinnati, which has had a children's 

CLEVELAND—After 46 weeks, "The 

nearby anas. ami. most Important, it is 

mi for many years. 

Sound of Music" still led all comp withm walking distance from all d 

considi prospect. 

If the Cox should prove unsuitable, 

with a strong 275. That doesn't mean it (own hotels. 

hasn't been topped during its run but no But the stumbling block for all three children's could be hou 

the theatre 

ot her film now in Cleveland has lasted 

proposals is tin Cox Itseli The thi the Taft or 1 at its present 

that long and it looks as if this superb has become an engineering problem 

Music Hall. 

musical will run longer than any other tncal wiring facilities are out-of-date and The small tl for the lively 

picture ever shown hereabouts. The runners-up 

the blueprints of its hidden construi art programs may find a sultabli 

will be, if "Sound of Music" rounds 

have tailed to show up. 

111 the new auditorium being built 

out a solid year, Fair- Lady" with 4'J 

To make it into an intimate tl 

University of Cincinnati campus for its 

weeks and "Ben-Hur" with 47 

would College of Music. 

tor movies, the inside ot the theatre 

"My 

Allen, Fairview, Shore 

have to be drastically changed. Th 

Our Man Flint (20th-Fox), 

2nd wk 120 

it is hoped thai all three projects will 

balcony to perhaps 

would have come out. Cinema, Hippodrome, Severance, Berea, Vine 

!. find the proper locations. 

Firm Files Suit Against 

Toledo CATV Ordinances 

TOLEDO An -Way Sanitizor. Inc.. an 

Edward Lamb Enterprises 

Both firms applied for permil 

spring. One of three ordinances 1 

tack established regulations under which 

CATV 

quired a city permit by any system a 

d a non-exclusive 

permit to 1; n 

in nearby Perrysburg, with Buckeye being 

ere, 

too. 

Heads Merchants Group 

DAY 1 

Theatre is the newly named president of 

the Belmon' Ui'n for the 

comine 

Levin Finds New Siie 

For Dayton Theatre 

DAYTON — Sam Levin, president of 

8th wk 85 

filed a suit seeking to declare unconstitutional 

Richmond—Never Too Late (WB), 4th wk 

Vogue—The Slender Thread (Para), 2nd wk 

115 

200 

ordinances n CATV here. Sherwood North, has purchased approxi- 

Adverse Weather Hampers 

including the permit granted to Buckeye 

Avenue. .1 

Cablevision. Inc. 

block west "1 tin Eastown Shopping Center, 

lor the site of a 1,200-seat theatre. 

Attendance in Cincinnati 

The petition charged that city council. 

CINCINNATI — I 

in approving an ordinance setting up CATV The tract is zoned for business and industry. 

The worked against chances for an attendance regulations and granting a franchise to 

site preparation will --tart 

record at first-run houses. However. Buckeye, prohibited any competitive firm 

said. 

from opi 

obtain 

VTV system and failed 

arlier sought to build a new 

"Thunderball" at the Town, i 

its percentage over the previous week and 

Salem Avenue and Wolf Road 

both "The Sound of Music" at the Interal 

city 11 ids Woodruff. Inc.. a but his plans were blocked by thi 

wholly owned subsidiary of Lamb, offered 

County plan commission. 

70 and "Battle of the Bui 

apitol continued their strong appeal a higher percentage of its monthly pro- 

MAKE St 500 TO SI0 000 IN 

EXTRA REVENUE THIS YEAR' 

FILMACK'S 

1966 MERCHANT 


' 

14 CONCESSION PLAYLETS 5 STYLES OF AOS 

' 

INSTITUTIONAL TRAILERS 3 CLOCK SHELLS 

PLUS MANY. MANY OTHER SELLING TIPS 


BOXOFFICE :: February 21,

. . . Howard 

. . Jim 

. . Harry 

. . 

. . . Joseph 

DETROIT 

fhe General Cinema Corp.'s Livonia Mall 

Cinema I and II installed its marquee 

on the Seven Mile Road side of the 

mall. The theatre opened October 13 . . . 

Harriet Sampson, wife of George Sampson, 

who formerly was with RKO, died at 

83. 

"Othello" was shown at 11 theatres here 

Wednesday and Thursday (2 and 3). The 

houses are the Michigan, La Parisien, 

Birmingham, Camelot, Warren Cinema II, 

Livonia Cinema II, Macomb Cinema II, 

Harper, Trans-Lux Krim, Main and Royal. 

A new series of classic films is being 

held at the University Center for Adult 

Education, operated by the University of 

Michigan and Wayne State and Eastern 

Michigan universities. Pictures being 

shown include "Beauty and the Beast." 

Alfred Hitchcock's "The 39 Steps," Orson 

Welles' adaption of Kafka's "The Trial," 

Marcel Carne's "Children of Paradise" and 

Jean-Luc Godard's "My Life to Live." 

From your traveling scribe: In Fort 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Boxes - Salt 

DISTRIBUTORS OF ClfETORS - POPCORN MACHINES 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Mich. Nights-UN 3-1468 

EVERY 

. . . Bert Holmes, United 

Lauderdale Henry and Lou Zapp have a 

home in the northeast section. He continues 

under medical care since his two 

months in the Will Rogers Hospital at 

Saranac Lake 

Artists booker, and his wife were down 

for a vacation. Clair Townsend, former 

salesman and branch manager, and his 

wife Aggie make their home at Riviera 

Ranch up the coast . . Eddie Pascoe. 

. 

former owner of the St. Clair at St. Clair 

and who now runs an autc business in 

Fort Lauderdale, said he has convalesced 

nicely from a heart attack and also is a 

bridegroom. 

Also living in Fort Lauderdale are Mary 

"Maggie" MacDonald, former booker for 

National Screen Service, and her husband 

Rollin . Sharkey, former Co-Operative 

Theatres chieftain, also is a resident. 

He is with the Cinema at Pompano Beach 

Pierce, executive of the former 

Kunsky-Trendle circuit, now United Detroit 

Theatres, is another long-time resident 

. . Alden and Nyle Smith of the 

Oak Drive-In at suburban Royal Oak 

were down for a visit, along with Mr. and 

Mrs. Joseph Miskinis, Detroit circuiteers, 

who have a winter home at Miami Shcres. 

Bill Flemion, former employe of exchanges 

and of the Studio Theatre, is active 

in the Sarasota-Bradenton area . 

Fred DeLodder. long-time theatreman, 

now makes his home over at Treasure 

Island at St. Petersburg . Clark, 

WEEK 

Opportunity 

in 

Knocks 

BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

former superintendent for Wisper & Wetsman 

Theatres, is another resident of St. 

Pete, as is Ann O'Donnel, formerly with 

Excellent Pictures and the Dezel organization, 

who reports her sister is very ill 

Ellul and his family have a 

home near the heart of Hollywood, Fla. 

Altec Maintains Lead 

In Detroit Pin Play 

DETROIT — Altec Sound took three 

games from Theatre Equipment Co. to 

increase its lead to nine games in the 

Nightingale Club Bowling League. Team 

standings are: 

Team Won Lost Team Won Lost 

Altec 58 22 Ark Lanes 36 44 

NTS 49 31 TEC 35 45 

Armstrong 41 39 Galaxy 32 48 

Local 199 39 41 Nat. Carbon .30 50 

High rollers were Maurice Beers, 266, 

625; Nick Forest, 224, 593: Joe Foresta, 

197, 551: Matt Haskins, 182, 534; Ken 

Grenke, 231. 514 .. . The new standings, 

with two-thirds of the season gone, indicate 

that only National Theatre Supply 

has fair chance of overtaking Altec . . . 

a 

Beers rolled eight strikes in a row and 

got a 6-10 tap on his ninth, ending with 

a 266 game, to score high single for the 

season. He hit the season series high of 

632 two weeks earlier, and now has the 

league high average of 183. 

William Bradley, who has been the faithful 

bowling news reporter to supply us 

with this Nightingale information and has 

doubled as lead-off man for Altec, is dropping 

out for the balance of the season because 

of work conditions. We will be relying 

on another good man now. 

• FEATURE REVIEWS for 

Opinions on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

ME-2 BOXOFFICE :: February 21.

wim 



IN YOUR LOCAL EXCHANGE AREA! 

USEE 

HAROLD l SPERO Sc 

JAMES HENDEL 

84 Von Broom St 

Pittsburgh, Pa. 15219 

Phone: 412 4715535 

Represents: Cleveland— Detroit 


N Y. 10019 • PLaza 7-6980 

ED SALZBERG 

Screen Clossics, Inc 

1632 Central Parkway 

Cincinnati 10, Ohio 

Phone: 513 241-3671 

Represents: 

Cincinnati 

BOXOFTICE :: February 21, 1966 

ME-3

. . The 

. . Anna 

Channel 

CINCINNATI 

large 

J^ 

number of area exhibitors were 

present for MGM's future products 

seminar, which was held February 16 at 

the Cincinnati Club. Following the presentation, 

cocktails were served in the club 

lounge 

. Hennegan Co., an old Cincinnati 

printing and lithographing firm, 

whose byline is "Showmanship in Printing." 

is advertising Walt Disney's "The 

Ugly Dachshund." which opened at the 

Grand February 16. The firm did the film's 

art work and has sent samples to all of its 

customers advising them to go see the 

film. 

Away during the past week were William 

A. Meier. Paramount exchange manager, 

attending a company meeting at Atlanta, 

and Harold Rollman, AIP manager, who 

went to Columbus . . . Jay Goldberg, JMG 

Film head, is visiting Chicago and Detroit 

this week. 

Mitchell Blachschleger will open his new 

Academy Drive-in upon his return from a 

vacation in Florida . 

Belle Greenbaum. 

Universal inspector, will see the 

Mardi Gras during her vacation in New 

Orleans ... Jo Ann Hanna, formerly with 

States Film Services, is new billing clerk 

for the JMG Film Co. 

Among the Filmrow visitors who weathered 

the week's rain were Edward Adleman 

of States Film Services, Pittsburgh, and 

Kal Bruss. MGM field representative. Detroit. 

Kentucky exhibitors welcomed included 

Marvin White and W. E. Bussell. 

Ashland: Howard Shelton, Vanceburg; 

Glen Peters, Richmond, and Fred May 

and his family from Dry Ridge. Ohio exhibitors 

in to book and buy were Jim Herb 

and his son Philip, Franklin: Hank Davidson, 

Lynchburg: John Holakan, Dayton: 

Harry Wheeler, Gallipolis: Harley Bennett, 

Circleville: Frank Manzetti and Jack 

Needham, Columbus. 

Pay-TV Campaign Using 

Ad Cars at Restaurants 


HARTFORD—RKO General, 

erator of WHCT-TV i 

owner-op- 

18 1, the nation's 

TV project, is stepping up promotional endeavor 

only on-the-air experimental pay- 

through distribution of businessreply, 

postage-free query cards in metropolitan 

Hartford restaurants. 

Restaurant card copy reads: "Subscription 

TV is offered as an exclusive supplement 

to your normal viewing habits. It enables 

you to see—without commercial interruption—the 

latest movies, plays and 

live sports features in the privacy of your 

own home. You, your family and friends 

—all are entertained for the price of one." 

For her role as Elizabeth's blowzy mother 

in "A Patch of Blue." Shelley Winters had 

to gain 14 pounds. 

Several Interests Buy 

Varbalow Theatres 

From Eostern Edition 

PHILADELPHIA— Varbalow Theatres in 

South Jersey has been sold to several interests. 

David Milgram, Philadelphia operator, 

bought the Circle, Starlite and Atco 

drive-ms, as well as the Arlo and Westmont 

houses. Stanley Warner picked up 

the newest Varbalow house, the Plaza at 

the Moorestown Shopping Center. Rocco 

Puhce, general manager for Varbalow 

bought the Ritz in Oaklyn, N.J. 

Several other houses in 'the chain will 

be converted to other purposes. The sale 

was made by Henrietta Kravitz, daughter 

of the late Sam Varbalow, owner of the 

chain. 

One of the Varbalow houses being sold 

for use other than a theatre is the Midtown 

in Camden City, just across the 

river from Philadelphia. This will leave 

downtown Camden without a film house 

Calvin Productions Holds 

Filmmaking Workshop 

From F 

Central Edition 

KANSAS CITY—More than 700 

persons 

attended a three-day filmmaking workshop 

at Calvin Productions, Inc which 

specializes in industrial and educational 

motion pictures. Representatives were present 

from Eastman Kodak, General Electric, 

Aerospace Corp., American Telephone 

and Telegraph and Boeing. 

The workshop, winch began Monday (7), 

was a short course in making nontheatrical 

films. Each step of the process, production 

pre-planning, script writing, direction, 

sets and properties, photography and 

editing, were covered. This was the 20th 

such workshop for Calvin. There was no 

charge and sessions were open to all qualified 

persons. 

Edward P. Ancona jr., color and technical 

coordinator for NBC-TV, Burbank, 

discussed the future of color television on 

Wednesday (9). Ott Coelln, publisher of 

Business Screen Magazine, and Dean 

Blomeyer, director of national advertising 

for the Caterpillar Tractor Co., were other 

speakers. 

In connection with the program, a 

meeting of the board of governors of the 

Society of Motion Picture and Television 

Engineers was held. Among the governors 

was Carleton Hunt, president of De Luxe 

Films, a division of 20th Century-Fox. 

Bonus Plan for Managers 

Showing Davis Release 


BOSTON— Davis Film Distributors, Mel 

and Stan Davis, have set up an "incentive" 

bonus plan for the February 9 and 10 release 

of "Heaven on Earth." 

Six Greater Boston theatres played 

"Heaven, on Earth" in the first wave- 

Capitol. Arlington; Studio, Belmont, 

ME-4 

Strand, Dorchester: Warner. Lynn: Rialto. 

Roslindale, and Embassy, Waltham. 

"Since we are well aware of the fact 

that the work that the individual manager 

does will contribute greatly to the success 

of the engagement," Davis Film Distributors 

said, "we decided to give two $25 government 

bonds to the two managers who 

grossed the best and second best relative 

to their potential." 


RADLEY H. METZGER'S Production of 

A STORY OF A 

GENERATION IN 

HEAT! 

Another winner from 

the producers of 

"THE DIRTY GIRLS" 

Screenplay 

PETER FERNANDEZ 

Photography 

H. JURA 

Produced by 

J. C. PRODUCTION CO. 

Directed by 

RADLEY H. METZGER 

ikuted in the UNITED STATES by 

AUDUBON FILMS 

N. Y., (212) JU 6^913 

ANNE ARTHUR 

KAREN FIELD 

SABRINA KOCH 

CHARLES HICKMAN 

UTA l^FKA 

HAROLD BAEROW 

BOXOFTICE :: February 21, 1966 ME-5

. . Friends 

COLUMBUS 

Terry Knight will bring in "Othello" at 

the Drexel Theatre for a one -week 

beginning Wednesday (23) . . "Our 

run . 

Man Flint" opened for a second week at 

the RKO Palace Theatre. 

Glenn Woods, Loew's Ohio assistant 

manager, left *'or Lackland Air Force Base 

n^flHJfe] 

Nationwide Service Literature . . Tel. Niagara 4-4382 

Profit by 

> 

for basic training. He enlisted for a fouryear 

period of Amelia "Mollie" 

Toole, assistant manager of the RKO 

Palace, extended symathy to her after 

the death of her husband Louis R. on 

Wednesday . 

A multi-million-dollar city-county office 

building complex, adjacent to the downtown 

theatre district and only a halfblock 

from the RKO Palace, is hoped for 

by Mayor M. E. Sensenbrenner The combined 

city-county courts building, which 

would require voter approval, would be 

the central structure. 

David McCallum. one of the stars of 

TV's "The Man From U.N.C.L.E.", will star 

in MGM's "Three Bites of the Apple." 


\ CRAMORES 

Dri-Syrups* 


beverage mixes build 

sales volume 




than customer satisfaction 

involved. Cramores 








-orange, lemon, pink lemon, lime, grape, 






New Castle Drive-In 

Clears Legal Hurdle 


NEW CASTLE, IND. — After a long 

series of zoning hearings, appeals and reviews, 

legal way finally has been cleared 

for construction of a drive-in theatre just 

north of the Interstate 70 interchange. 

A decision by Judge Lawrence D. Renfro 

eliminated a hurdle posed by the question 

of whether the Henry County zoning appeals 

board acted illegally in granting a 

land use variance that would permit the 

building of a drive-in theatre in an area 

otherwise zoned as agriculture. 

Judge Renfro declared that he did not 

find any illegality in the zoning appeals 

board's action and therefore found for the 

defendants, the zoning appeals board and 

W. Robert Wilson, owner of the property, 

and against the petitioners, Herschel D. 

Ankrom jr. and his wife Beverly. 

Controversy over the proposed drive-in 

site began last spring after the Y&W 

Management Corp. and Wilson drew up a 

contract under which the circuit would 

purchase the property contingent on its 

being zoned properly. It would represent 

an estimated investment of $125,000. 

On April 29 Wilson petitioned the Henry 

County planning commission to rezone the 

43-acre tract, bounded by Indiana 3 and 

Road 500-S, from agriculture to business. 

Since then the request has been through 

hearings before the county planning commission, 

board of commissioners, board of 

zoning appeals and finally into Henry Superior 

Court, due to being contested by the 

Ankroms, who own property adjacent to 

the proposed drive-in site. 

Pctyton to United Roadshow 

For Russian Cinerama 

From Eastern Edition 

NEW YORK^John G. Payton, who was 

director of sales promotion in New York for 

"This Is Cinerama" and the next four 

Cinerama pictures, as well as "Ben-Hur," 

"South Pacific," "Spartacus," "El Cid," 

"The Longest Day" and "My Fair Lady," 

all roadshow attractions, has been named 

to head the group sales for "Bing Crosby 

in Cinerama's Russian Adventure," according 

to Robert Sherman, vice-president of 

United Roadshow Presentations, a new distribution 

company specializing in roadshow 

films. 

The first of the Russian -made Cinerama 

features is scheduled to open at Easter, according 

to J. Jay Frankel, president of 

Roadshow Attractions, and Joseph Harris, 

chairman of the board. Harold J. Dennis, 

president of Hal Dermis Productions, and 

Douglas Netter are directors of the 

company. 

A series of meetings are underway in 

Los Angeles to set plans for the film. 


INC. 



Airer to Mid-Tenn 

From Southeast Edition 

SHELBYVILLE, TENN.—Ernest R. Martin 

of Winchester, Tenn., president of Mid- 

Tenn Amusement Co., Inc., has acquired 

the 41 Drive-in here. Mid-Tenn operates 

drive-ins in Winchester, Tullahoma, Mc- 

Minnville. Smithville, Sparta, Dayton, 

Lawrenceburg and Manchester in addition 

to the newly acquired local ozoner. 

ME-6 BOXOFFICE :: February 21, 1966

. . . John 

. was 

. . Mickey 

14 

i 

for 

. . Mr. 

: 

CLEVELAND 

TYivid Arnold, manager of Loew's Ohio 

sine.' the beginning of "The Sound of 

Music" run nearly a year ago, has resigned 

to resume work on his master's degree in 

education at Kent State University. While 

back in school, he will manage the suburban 

Mayland. which has Saturday and 

Sunday matinees only. 

Irwin Shenker, chief barker-elecl oi 

Tent 6. made a rapid recovery at Mt. Sinai 

Hospital and was released Thursday (17) 

His installation as chief barker will be 

held later . Kraus. founder of 

Ohio Boys Town, which is supported by the 

Cleveland Variety Club, was released from 

Deaconess Hospital Sunday (13), where he 

underwent knee 

Gordon Bugie of United Artiste was m 

Chicago for a sales meeting . and 

Mrs. Arnold Weiss of Ohio Theatre Supply 

have returned from the TEDA and r l I SM \ 

convention in New Orleans. She won a 

Norelco outfit in a drawing there. 

WOMl'Is Lea Appell and Marian Havelka 

said the Hippodrome Theatre "was full of 

children" Saturday (12) as part of the 

Variety Week party for Community Children's 

Welfare Groups. 

Murray Garson, assistant to the general 

manager of ATP. visited the Film Bldg. 

branch for talks with manager Jack Lewis 

. . . Joe Binder of the Skyway Drive-In at 

Gibsonburg was another Filmrow 

Vallin of New York, auditor for 

United Artists, was at the local branch. 

' • 

Pete Wellman of Youngstown broke 

ground Monday a new theatre in 

the Wedgwood Plaza. He also has the 

Wellman Theatre at Girard . . Harold 

. 

Henderson of Paramount received a water 

color painting by the African artist 

Tshidiso Motjuoadi from Cornel Wilde It 

is titled "The Slave Raid" from "The 

Naked Prey" film. 

The New Falls Theatre at Cuyahoga Falls 

opened "Mediterranean Holiday" in Cinerama 

Wednesday H6>. When the picture 

played here it was in Cinemascope and 

Technicolor. The Washington Theatre Circuit 

is praising the Cinerama version. 

1 

Down at Waynesburg the Mohawk Theatre 

is being moved to Minerva. Owner 

Ralph Bevington says the carpet, seats, 

marquee and < 

building 

itself is being moved. The new operation 

is expected to begin next mont 

opened at Waynesburg 14 

years ago. 

Good for Laugh 

•om Southeast Edition 

Savannah— Despite the coldest January 

30 on record here, more thin 300 

persons were on hand for the sneak 

preview of "Our Man Flint" at the 

Lucas Theatre. At the conclusion, patiiuis 

were handed an envelope, on 

which was printed "cicaret lighter, 

courtesy of Our Man Flint." Inside 

was a match 

Chicago Critic Receives 

DGA Award in Hollywood 

CHICAGO—Sam Lesner, movie critic 

the Chicago Daily News since 194 

03 the 

its Guild of America. The award 

roup's 

annual banquet in Hollywood, at which 

for the best director and best picture of 

Lesner joined the Daily News in 1928 and 

has spent most of his career with the 

paper's night life and reports on films In 

1962. he was honored by the Variety Club 

of Illinois as "King for a Day" because of 

his work in th ; field. 

Abe Teitel. who introduced art films m 

this area in his World Playhouse and who 

now is a West Coast resident, attended tinevent. 

Plumlee Is Renamed 

MITO President 

From Central 

ST. 

Edition 

LOUIS—Prank L. Plumlee, Farmwas 

re-elected president of 

the Missouri Illinois Theatre Owners, with 

Jimmie James and James Damos, both 

of St. Louis, continuing another year m 

office as vice-president-secretary and 

treasurer, respectively. 

William E. Waring jr., Cobden. 111., was 

named serjeant-at-arms. Regional vicepresidents 

are: Illinois—Frank Bloomer, 

Belleville, Missouri— Harold Guyette, St. 

Louis. Phil Nanos of St. Louis heads 

the St. Louis regional group. 

Directors from St. Louis are: Edward 

B. Arthur, James H. Arthur. Russell Bovim, 

Paul Danesh, Louis Jablonow, Ronald 

Krueger. H. E. McManus, Ray Parker, 

Nick Piccione, Harry Wald and Howard 

Zulauf. 

Directors from eastern Missouri are 

Harry Miller, Festus; Kenneth Hirth, Pacific; 

Richard Logan, Charleston: Pete 

Medley, Sikeston; Earl Douglas, Columbia; 

Russell Armentrout, Louisiana; Rowe Carney, 

Rolla; Winfred Garner, Dexter; Bill 

Williams, Union; Charles Whittenburg, 

Poplar Bluff and Elmer Unland, Wentzville. 

Southern Illinois directors are: Joseph 

Goldfarb, Alton; Bernard Temborius, Lebanon; 

Forrest Pirtle. Jersey ville: Albert 

n. East St. Louis: Richard v 

and Tom Williamson of Belleville; Robert 

Strauss, Benton; Eddie Clark. Metropolis, 

and Harry Horning, Harrisburg. 

Henry Cohan Takes Over 

Community in Fairfield 

i' 

BRII ry H. Cohan, manager 

of Perakos' Beverly Theatre since 

Jan. 17, 1960, has resigned to become manager 

of the Fishman circuit's Community 

Theatre in Fairfield B veteran 

manager of that ti; 

Reider. who resigned. Cohan will also be 

in charge of tin circuit's real estate holdings 

in Fairfield. 

Cohan was active in civic movements 

and in 1964 he was named "Man of the 

by the Black Rock Businessmen's 

Club, the only local theatre manaiv • 

to be so honored. 

of 

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

hi 

in 

ADLINES AND EXPLOITIPS 

BOXOFFICE BAROMETER 

(First Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

REVIEWS OF FEATURES 

SHORT SUBJECT CHART 

SHOWMANDISING IDEAS 

In All Ways the Best 

SERVICE THAT SERVES! 

February 21, 1966 ME-7

There are hundreds of thousands of us with 

you every step of the way — back: 

volunteers in the fight against cancer. 

Some of us help patients. 

Some of us help their families. 

Some of us inform other people about cancer with 

facts that can help save lives. 

Many of us have had cancer, so we know what it's about. 

All of us are there to help. 

You are not alone... ever. 

If you'd like to help, they'll welcome you at your local Unit of the 

amencan 

cancer 

society 

ME-8 BOXOFFICE :: February 21, 1966

-. 

to 

i 

Serling, 

d 

ized 

- 

nthly 

! developmenl 

mi 

Ten Little Indians' 

150 in Boston Bow 

BOSTON Business continued at a 

stead; pace as milder weather brought out 

droves of film fans and the customary 

lines returned to the boxoffices on Friday 

and Saturday nights, making exhibitors 

happy. 

Both of the new programs finished their 

first week well above average a.s -i -n 

little Indians" ran up 150 per cent at the 

Orpheum Theatre and "The Money Trap," 

billed with "The Cavern." scored IL'0 at 

the Paramount Theatre. 


Astor—The Spv Who Came in From the Cold 

(Paro), 8th wk 85 

Beacon Hill—The Loved One 

Boston— Bottle ot the Bulge 

Capri—Where the Spies Arc 

Center—The Troin -\ Von 

MGM), 8th wk 

(WB), 8th wk 

(MGM), 3rd wk 

Ryan's Express 

115 

140 

130 

(UA), reruns 90 

Exeter— 

Gary—The 

Lite ot 

Sound 

100 

the Top R yal), 3rd wk 

ot Music 20th-Fox), 

48th wk 160 

Mayflower- The 2nd Best Secret Agent in the 

Whole Wide World Emh BS) Scaromouche 

reissue, (MGM), 2nd wk 130 

Music Hall 

Orpheum— 

Paramount—The 

Thundcrboll |UA), 8th wk 

Ten Little Indians (Seven Arts) 

Money Trap (MGM); The 

120 

150 

Cavern 

(20th-Fox) 

Pans Cinema—The 

...120 

Umbrellas of Cherbourg 

(AIP), 2nd wk 130 

Park Square Cinema, Kcnmore Square Cinema— 

The 10th Victim Bth ...100 

Savoy— Our Man Flint 

Saxon—The Agony and 

iss> 

Governor Opposes Levy 

HARTFORD — Governor Demps 

come oi Uon that Connecticut 

should into 

sonal income 


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MAKE $1 S00 TO $10 000 

I EXTRA REVENUE THIS YEAR 

1 

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FILMACKS 

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mei 

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eleasei K;u - 

Bebcl 

John Peckos, 20th-Foj< branch mai i 

[b o 

leasi on 'i run 

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10 al the Cap 

Ed Film Associate 

fori or conl m on com 

Hi rb Schai ffei B 

managi with hii 

and promotion taff b 

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BV-Sears tie-up is on thi foi thi 

Wall Dlsn film 'Winnie thi Pooh " a 

full saturation ol radio, TV and n 

and ''Hi Idi icploita 

d mo campaign 

u llliam Kumin Wai Bi o bi i i h 

mana 

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the wr. eastern all 

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In Philadi Iphia and will I 

[i Kumin foi s 

tion nil < lordon, Ellis Gordon Film 

ti Dl Ibutoi •' In thi Bahama vith 

Mrs Gordon on vacation The Shea 

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You did a v*-ry fine |ob and trlod to 

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—Polk Clntmo, Jockton H.i! i" p.i oi returned fi om 

I 

Buffalo orked with loci 

hibitoi 

fOl 

on a special si 

.... 

I-''.: 

inhere i 

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the P 

Boston drama critii ho 

film. 

i] 

upaign 

\ 

om thi 

"The Silencers," new Columbia spy picture, 

op March 

i and Columbia prei repn sentatl 

'.-ill have Bevei Is Adam 

lead in thi film heri foi pn conferenci 

in thi film a 

in ti ui 

be exhibition on In Bo 

Storms Cut Down Interest 

In 'Eli Kotch' Filming 

BOSTON Filming ol "Ell Kotcl 

Columbia In the cil 

•roved qui ral Ion 

and unlike some ol the films shot here 

in the past which dri 

"The Cardinal" and "1 form Befon 1 

'! .' a nd ca 

1 

llttli 

'i he fllmmaki rs found Bo ton a quli 

cal Ion II wa Indicate d, bi caui e ol the 

tiroudi -I thi film 

Ing i"'ir Itj and hooting venl of! to thi 

din 1 toi uti faction Ithoul Inti 

crov d 

Jami .. Cobui n, stai ol thi film 

1 hi also appi ai Ing at th atre In 

1 I 

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"Oui Mini Pllnl was fllmi d on thi Com 

mon, at the Public Garden, In and 

Unlvi rsltj thi m raton Bo 

11.11 Ihi 

ton, the Prudential Building burg 

I .'(n.ii 1 

1 >ld North Church Margui 

1 

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Coburn and feminine lead Camilla 

'.,.." '."i ted "11 ii" ' 'ommon gi 10I1 d 

in thi no pitched nov balls ai ach 

othei and went virtually unnoticed Thi 

nov toi '" .'>"! ii" ob "' 11 

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ti 11 to compli thi hi dull within the 

tipulati 'i ten da 

Bi rnard Glrard dlrei ti d thi filml 

the Cai tei D Havi n production, the paii 

in 1 

foi Columbia Jack Markle loi al 

Columbia pn repi Ilnated 

thi 

' 

' 

broughl the B01 ton mm pn on loi 1 

view the filming 

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MNMcHNE FRANCE: 




ftOSEMAfty NICOLS ! 

TV ir/Vrf Bohemian 

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>1; ?.mm: 

ED RUFF • MEL SAFNER 

Edward Rutt Film Associates 

260 Trcmont Street 

Boston, Mass. 02116 

Phone: 617 542 2797 

T| MES JIUM 1 

© 

144 WEST 57th STREET- NEW YORK 

N. Y. 10019 • PLaM 7-6980 

BOXOFT1CE 

Febnu 

NE-3

NEW HAVEN 

n nother New Haven employment record 

has been established. The number of 

area residents with jobs rose during December 

to 146,020, some 10.300 higher 

than the figure for December 1964 and 

a gain of 2,350 jobs over November 1965. 

according to the Chamber of Commerce. 

Anthony Masella, who left Loew's Poli- 

New England Theatres in 1960 after a 26- 

BUY FROM THE MANUFACTURER 

LBS ARTOE WATER COOLED CONTAC 

dw? 15% -- $35°° 

year career, sold upwards of $1,000,000 of 

policies for the John Hancock Mutual Life 

Insurance Co. in 1965. 

Doug Amos, general manager of Lockwood 

& Gordon Enterprises, met with Bill 

Daugherty, Connecticut division manager 

... Ed Gallner of the MGM field exploitation 

department was in the territory ahead 

of "Made in Paris."

. 

i 

1 

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- 

Good Weekend Boosts 

Vancouver Grosses 

VANCOUVER—A Weekend of heavy rani 

failed to stop moviegoers, even the driveins 

doing good business. "Kine. Rat at 

the Orpheum and "The Pawnbroker" at 

the Odeon led the pack in a very satisfactory 

week. 

Copitol— Bottle of the Bulge (WB), 

7th wk 

Coronet, Fraser—The 

Above Avcroge 

Tclemork 

Heroes of 

(Col), 3rd wk Good 

Frankenstein Meets the Space Mon- 

..t.r ot Curse the Voodoo IFD) Above Average 

The Pawnbroker Astral) Excellent 

Col), King Rat 2nd Excellent 

Orpheum wk 

Park—The Agony and the Ecstasy l 

20th-Fox), 

3rd wk Excellent 

The Sound ot Music 20th-Fox), 

wk 47th Good 

Stanley— Othello .Good 

(WB) ... 

Good 

Vogue, Odeon New Westminster—Thunderbolt 

Strand— That 

Studio— Ecco 

Darn Cot 

(Astral) .... 

Fmp), 6th wk 

Excellent 

(UA), 

7th wk Good 

1 

'Italiano Brava Gente' 

Well-Received in Montreal 

MONTREAL — Good boxoffice results 

were reported by the leading motion picture 

theatres The attractive films presentations, 

consisting of a good number of 

holdovers of some duration as wi 

few newcomers, were well patronized. At 

iina Place Ville Marie. "Juliet of 

Spirits" gave place to "Italiano Brava 

the 

The war film depicting the winter 

campaign on the Russian front in 1942. 

1943 was well received. The Giuseppe De 

film made through co-product ion 

with the Soviet Union received 

a good press. 

Alouette— The Agony ond the Ecstasy (20th- 

Fox), 

Avenue—The 

6th wk Good 

.Good 

Slender Thread (Para), 3rd wk. . 

Capitol— Red Line 7000 Pari Good 

Cinema Festival—Onibaba (SR), 20th wk Good 

Cinema Place Ville Mane— Italiano Bravo Gente 

Excellent 

(IFD) 

Dorvol (Red Room)—Moment to Moment 

Good 

(Univ) 

Dorval (Salle Doree 

Elysee (Salle Resnais)—The 

That Darn Cat 

Passenger 

Empj 

(SR) 

....Good 

3rd wk Good 

Elysse (Salle Eisenstcin)—Le Bonhcur (SR), 

25th wk Good 

'Our Man Flint' Lively 

First Week in Toronto 

TORONTO — Most fust-run receipts 

continuing "very good," although a 

few of the new bookings brought in only 

"good" returns. "Our Man Flint" had an 

excellent opening week at the HoLI 

and "The 10th Victim" and "Da 

continued to do top business for first -run 

th Century houses. Odeon continued 

to gross very well with "The Knack" 

m its seventh week at the Hyland, while 

k" had a good first 

week at 12 locations. 

Birchcliff, Westwccd- The Loved One 

2nd v.- ..Fair 

Capitol Fine Art— Darling (IFD), 18th wk Excellent 

Carlton—Thunderboll 

Excellent 

Coronet group ot 12 theatres—The Heroes of 

Tclemork 

Excellent 

Downtown group of six theatres—Operation C.I.A. 

(IFD); Village of the Gionts IFD) Very Good 

Eglmton—The Sound of Mum 

45th 

Fairlawn—Those Magnificent Men in Their 

Excellent 

8th Montreal Film Festival to Be 

Held With World's Fair in 1967 

MONTREAL Ai; important motion pic- 

ture industry development occurred here, 

which was m line with the prevailing good 

climate tor rm hth Montreal 

International Film and the Festival 

L967 World Exhibition, 

in charge of the world's fair to bi 

here in 1961 announced that Expo 1967 

is joinin tival for an exl 

showing of films in 1967. 

i in announcement was made in an enthusiastic 

group of people and leading 

officials of the two bodies expressed 

satisfaction. Leading officials at the announcement 

ceremony included John Pratt. 

service of the Expo 

'67 Jean Cote, in charge of special ar- 

Juneau, president of 

and Roch Dem rs, di- 

the film festival, 

rector of the festival. 

The jointly sponsored film festival will 

a two-week affair and will be held 

be 

from August 4 to 18, 1967. It will 

more than 30 films, some of them world 

premieres. As heretofore Mir festival will 

be non-competitive but excitement will be 

provided by the presence of renowned 

movie producers, directors, stars and 

critics. 

Concurrently with the festival, tin fifth 

Festival of Canadian Films will be held. 

This is a competitive event made up of 

feature, medium length and short films 

bj Canadians. 

Flying Mochines (20th-Fox), 32nd wk Excellent 

Hollywood —Our Mon Flint (20th-Fox) Excellent 

Hyland—The Knack UA 7th wt Excellent 

Imperial, Golden Mile, Yorkdale, Runnymede 

Ten 

Cinema—China 

Little Indians (SR) Good 

Good 

International (IFD) 

Towne Cinema— Love in 4 Dimensions 

University—The Agony and the Ecstasy 

.Good 

(IFD) 

;20th-Fox), 7th wk Excellent 

Yorkdale Cinema— The 10th Victim IFD), 

8th wk Very Good 

'Boeing Boeing' 'Excellent' 

As Winnipeg Newcomer 

\\ IXNIPEG Business took a sudden upswing 

with an improvement In the wi 

and with the ti ena :ers out of school on a 

' 

two-day school holiday. Joining Thunderball" 

a.s top grossers "Boeing 

Boeing" and "Do Not Disturb 

tion came from such hold- 

"My Fair Lady" and "The Sound 

of Music," and from "Mad. Mad. Mai. 

Mad World," thi- latti 

week. The balance of the 1 

Warner Bros." "Othello" sold out 

performances at the downtown 

Garrick 

Do Not Disturb 

Excellent 

7th *l "'V Good 

.Good 

Return From the Ah 

Thi Sound of Music 20th-Fox) 

v.- 45th .... Very Good 

It | o Mad, Mad, Mod, Mad 

iry world Good 

Bocinq Boc.nq Fxcellent 

ihun.i. rbolt 

Excellent 

Avcroge 

Pork— Return From 

mi Red lant, ' »l 

Paramount s "Eldorado" teams John 

and Robert Michum as allied gunfighter 

and sheriff, respect r 

It was announced the international fes- 

tival a! hi international 

competition films '16 or 

35mm) based on the themi ol thi fair, 

"Man and Hi.s World." The films 

m black and white or color. The ten best 

The 

tival. 

winnin $10,- 

000 pi i irom the be- 

'•liiuiir' ut 1967 in tl 

! -:i telets 

around the world. 

pokesman said that thi li m th oi 

the film, 50 seconds, was decided upon 

igh 

'inn 

longer productions and tin 

also is suitable for placing 'In tilm be- 

1 v.-. en nth' r mo\ ies 

on TV 

The international festival and tin- Festival 

of Canadian Films will be held In 

2,000-seat buildi 

will in equipped to show 

70mm films. 

The budget for the two-week festival 

will be $350,000. About $150,000 comes 

in' festival's budget, another $150,- 

000 will be contributed by the corpora 

tin- remaining $50,000 will be 

ii at tin' boxoffice. 

So far as the 50-second film compel i- 

concerned, filmmakers may enter 

many films as they like. Cut-off date 

as 

for entries is October 1. The names of the 

winning films will be announced next 

The competitive films will be 

judged by a five-man Canadian jury. 

OTTAWA 

The Ontario truckers strike continued for 

still another week with little or no 

inconvenience to exhibitors although railway 

express service is crowded causing 

occasional delivery delays. 

The announced Increase in tin' provincial 

sales tax from 3 to 5 per cent effective 

April 1 will have one effect 01 

an,- operations in raising the price of 

confectionaries when the purchase exthe 

21-cent exi Local 

ut olll Ilia! 

chocolate bars can be bought without paytax. 

Of course juveniles am! 

patrons can repeat the purchase minus 

\ if desired. No change in the 

amusement tax was annoui 

\ lull has taken place in tl 

Hi.- banning of proa I marused 

by this city, probably 

the strong objection b 

hibiton 

known, 

civic comnii 

further study to the question which may 

month. 

\ different combination consisting of 

.tie and the Odeon 

Continued on following 

ittawa 

M isic on Broad- 

busi- 

page' 


MONTREAL 

phe National Film Board this month is 

releasing a 20-minute color film, "Above 

the Horizon." In the film the camera follows 

those men who dream of changing 

the weather. The film ventures into the 

eye of a hurricane and during a cloud-seeding 

experiment men on the ground record 

the strength of lightning. The picture was 

directed and produced by Roman Kroitor 

and Hugh O'Connor. Executive producer 

was Tom Daly. 

BEST THEATRE SUPPLY REG'D 

4870 Saint Denis Street 

Montreal 34 

Tel. No. 842-6762 

Can now serve you better from 

larger quarters and extended 

repair 

department 

Complete booth equipment 

Auditorium seating 

Marquee letters 

Sound screens & Scope lenses 

Extensive stock of replacement parts 

Marquee letters & boards 

^S WATCH PROJECTION IMPROVE *Z£ 

j*S m -with *£t 

3 Technikoie S 

^ SCREENS IS 

£Z NEW "JET WHITE" 55 

» =ndXR-171 

^rWM/llVWK 

Manager Sven Pedersen of the Nelson 

proclaimed that 131,000 patrons had at- 

WRITE- 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Brunt Blvd.. 

Kansas City. Mo. 64124 

Canadian Pacific Railway Co., which is 

transforming the neighborhood of Dominion 

Square into a vast complex of buildings, 

which includes a 38-story hotel. La 

Chateau Champlain, and a 28-story office 

building with an 850-seat first-run theatre. 

The new cinema will be located directly below 

the plaza in the office structure, which 

also will include a plaza-level bank iBank 

of Montreal ) and several shops. 

The National Film Board has produced a 

one-hour production called "Stravinsky." 

a close look at the world's master composor 

Igor Stravinsky. Direction of the 

film was by Roman Kroitor and Wolf 

Koenig. Production was in charge of 

Roman Kroitor. 

being shown internationally. In New York, 

Archbishop John J. Kroll of Philadelphia, 

chairman of the U.S. Episcopal Committee 

for Motion Pictures, made the presentation. 

OTTAWA 

| Continued from preceding page) 

Ernie Warren, manager of two Elgins 

here and supervisor of 20th Century units, 

paid a visit to Toronto to attend the annual 

meeting of the Canadian Picture Pioneers, 

of which the 1965 president was 

Prank H. Fisher of Toronto. 

The fans took to three spy pictures. 

The original was "Thunderball," which 

had a Christmas opening at the Elgin, 

and the new offerings were "The Spy 

Who Came in From the Cold" at the Regent 

and "Where the Spies Are" at the 

Rideau and Britannia. 

— Right Now 

tended performances of "The Sound of 

Music" when it reached the 32nd week of 

its roadshow engagement at $2.50 top. 

In his annual report on federal government 

expenditures auditor-general 

Maxwell Henderson uncovered a way to 

earn money without working for it. He 

found that the publicly owned Canadian 

Broadcasting Corp. had paid $450,000 a 

year in salaries and wages for work not 

performed. 

The Lakeside Theatre, owned and operated 

by the city, has been closed for repahs 

and improvements, putting a temporary 

halt to free film shows for children. 

/ 

Shares of theatre chain companies are 

making an extraordinary showing on the 

stock market on the strength of increased 

business. Famous Players common hit a 

new high at $27 ] 8 as of Feb. 9 while 

The NFB announced its feature film "Nobody 

Waved Goodbye" won a citation from fall at $4. advanced to $5. 

Rank Organization A stock, listed in the 

the National Catholic Office for Motion 

Pictures as best theatrical film for youths. The Saturday morning (12) free film 

The film dealing with youth problems, 

show at the National Museum for children 

7 

stars 

Peter Kastner and Julie Biggs, was written 

and over was topped by a Disney 

and directed by Don feature. Owen and was made 

On Sunday night the National 

in Montreal. It was released 

Film Theatre screened "Wild Birds" 

in 1965 and 

from 

is 

Sweden for club members who paid a $1 

admission fee. 

"Made in Paris" opened at the big Ottawa 

Capitol after getting an effective 

TV plug. An approaching stage attraction 

is a concert featuring Pearl Bailey at 

prices scaling to $6 on March 3. 

High School Students Gave 

Week to Film Discussion 

From Mideast Edition 

CINCINNATI — Junior and senior students 

at St. Xavier High School here devoted 

the entire week of January 24-28 to 

viewing and discussing motion pictures as 

part of a study aimed at developing greater 

skill in evaluating and appreciating movies 

as a communications medium. 

Morning group sessions were devoted 

to discussion and instruction about films. 

The afternoons were spent viewing the 

pictures. 

The students were taken to the Covedale 

Theatre in Price Hill to see five pictures, 

"The Hustler," "To Kill a Mockingbird," 

"The Loneliness of a Long Distance 

Runner," "Hud" and "Singing in the 

Rain." 

Previously, an outline of the film program 

was distributed to students and a letter 

explaining the value and purpose of 

the study was sent to the parents of each 

student. 

In a press release, the Rev. John J. 

Beckman, principal, said: "Statistics show 

teenagers spend approximately 1,000 

hours each year watching films, both 

movie and TV. The impact which films 

have over the youth of today should be of 

concern to educators. Moreover, films can 

be an effective tool of education." 

Title 

Comment 

Days of Week Played Weather.. 

Rank to Showcase 'Terror' 


HOLLYWOOD — After completing a 

four-week engagement at London's Leicester 

Square Theatre, Herman Cohen's 

new Sherlock Holmes picture "A Study in 

Terror" has been booked to play the entire 

Rank circuit in London. Columbia Pictures 

is releasing the film. 


Canada'. 

I 

Canada 

: through 

I 

. . "The 

I . 

14 

. . Two 

. Also 

'Stay-Home' Broadcasts 

Irritate Exhibitors 


HARTFORD—Connecticut exhibition is 

voicing a typical wintertime plaint the 

prediction of radio and TV weathercasters 

to urge people "to Stay home" amid potentially 

adverse weather conditions. 

"Wouldn't it be better," asks one exhibitor, 

"if the radio-TV announcers 

thought people could make up their own 

minds about whether to so out for the evening 

or not?" 

TORONTO 

T_)on Watts, advertising-publicity head 

for Twentieth Century Theatres here, 

the incoming chairman of the Film Advertising 

is 

Council. Watts succeeds James 

R. Nairn, who is the ad-publicity director 

for Famous Players Theatres. Gerry Collins 

of Empire Films is the new vice-chairman, 

and fotu - new directors have been 

appointed. These are Charles Mason, advertising-publicity 

director for Odeon Theatres 

Ltd.; Nairn; Nick Lansston, 

ad-publicity director for Columbia 

Pictures tCanada*. and Stan Helleur. editor 

and publisher of the bi-weekly Canadian 

Film-TV. Hilda Cunningham, adpublicity 

director for MGM is 

carrying on for one more term as secretary. 

Mark Plottel. Canadian general manager 

for Universal Pictures of Canada, was in 

New Orleans attending the company's sales 

meeting. With him were branch managers 

from other parts of the country. Among 

them were Ronald McKelvie. Saint John: 

J. Robert Johnson, Montreal; Philip Stanton. 

Toronto; Myer Nackimson, Winnipeg; 

Albert Genaske. Calgary, and Bryan Rudston-Brown. 

Vancouver. 

Phil Stone, popular Variety Club member 

and vice-president and publicity director 

of radio station CHUM for 

17 years, 

is busy setting up his own public relations 

business. His many friends wish him success 

In this surprise move. 

Jack Fitzgibbons is making good progress 

after neck surgery. He is in Toronto's 

Orthopaedic Hospital. 

The first theatre in London. Out., devoted 

exclusively to foreign films, is to 

open early in March. Philip Frangos, 

George Koumoutsipis and P 

are spending $50,000 to convert the B. F. 

Goodrich Bldg. for this use. 

The weather was very mild and most 

houses reported good to strong business. 

Among several new bookings, "Agent for 

H A K M." and "Wild Wild V. 

started Wed tie the Downtown, 

Midtown and other Twentieth Century locations. 

"Our Man Flint" moved into its 

second week at the Hollywood, and "Heroes 

of Telemark" went into a multiple run at 

the Coronet. Albion, Cooksville and other 

Odeon houses. "The 10th Victim" also 

moved to the Nortown for its eighth week 

in Toronto, and this brought to a close the 

extended run of "My Fair Lady" at this 

Famous Players location. "Moment to 

Moment" opened Friday 

'. 

Uptown, and "That Man in Istanbul" also 

opened on Friday at the Imperial. Golden 

Mile. Runnymede and Yorkdale. 

u 

VANCOUVER 

Jn to confer with circuit and independent 

group chiils was Ralph Zelickson. 

Western division manager of Empire Films, 

accompanied by branch manager Bill 

Grant . King and I" moved 

to the Odeon West Vancouver at' 

good weeks at the downtown Odeon. and 

continued to d ctory business. 

Horror movie-,, bread and butter, to say 

nothing of potato chip fare for the local 

drive-ins over the winter months, were at 

minster drive-ins. with a double bill of 

"Horror Hotel" and "Maniac." The previous 

week, the Cascades did top business 

with a triple bill, centered around "The 

Curse of Frankenstein." Peter (' 

(1 in both bills, is sure-fire on the 

lower mainland. 

I 

To fast-thinking theatre employes, with 

an assist from the police force, nabbed a 

holdup man within three minutes. Teller 

Janice Giroux. 22. was alone in the Strand 

boxoffio 

n d and thrust 

the window. She said the 

man took about $98. Trainee Manager Ken 

Williams. 21, said he heard the alarm and 

dashed out and man. Police 

said constable Lome and Hughes 

policeman Paul Adams captured the suspect 

in a lane. He had a toy gun. 

Cece Steele of Kitimat, winding up his 

winter holiday with a booking session, says 

snow conditions in that area are the worst 

Prince's Visit Highlights 

1966 Tent 25 Activities 

of special events for Tent 25, announces 

seven major Variety Club events have 

been scheduled for this year, including the 

members' buffet dinner February 14 

I vi rly Hilton Hotel. 

Highlighting the year's activities will be 

Prince Philip's visit here March 14. Also 

scheduled are the May 25 membership dinner 

at the Variety Boys Club, when a 

celebrity will be honored; the annual golf 

tournament. August 19: the fall membership 

buffet luncheon, September 21: 

Variety Night at the Beverly Hilton and 

a membership luncheon on November 16. 

Chief Barker James H. Nicholson announced 

these committees: 

Audit and finance— S. Charles Lee. 

Legal— Ezra E. Stern. 

Membership— Herbert L. Copelan (choirman), Al- 

O'Kcefe, Herman Cohen, Louis Hcyward, John 

E. Lavery, Nicholson. 

Ways and means— Fred Stein (chairman), Lee, 

Stern, Mike Forman, William Thcdford. 

Publicity—Milt Morirz (chairman), Syd Cossyd, 

John 

Children 

Boys C Jus (chairman), O - 

Keefe Ned Calvi, Judge 

Carlos 

:hairman), M. J. E. 

.-. 

Golf 

McCortl 

tow 

liaison—Nicholson and Lapidus. 

jmen 

Usherette Costumes Fit 

Themes of Pictures 

most unusual 

n Towne Cn 

.tor. reported that with each 

in years Prince Rupert has alternated 

with rain and snow, but Kitimat has had 

continuous snow, over 25 feet. 

Kick Morrow was in from Alert Bay. 

which also has been buffeted by storms 

since mid-December . French Canadian 

films had their Western Canadian 

premii m In adult education" 

series, v 

couver Public 

Library Monday l to be shown 

i 

are "Moontrap" and the award-winning 

"Cat .in the Sack." directed by Gilles 

Grouix. A special program Monday '28> 

will cover "The Spirit of the Province" 

C), done in four featurettes. "Down 

Through the Years." "End of Summer." 

"Vailliancourt" and "Woman Beautiful." 

All subjects were produced by the French 

unit of the National Film Board. 

Not too man] tears were shed by theatre 

folks when Vancouver's bid for a National 

Hockey League franchise was turned down, 

would have been mostly on Sunday, 

which is still no great bonanza at the boxoffice 

locally even after two years, and 

could have been hurt with further opposition 

engendered by an arena seating 10,000 

more than that now in use. 

Officers for the Vancouver Film Board 

of Trade for 1966 are; president Dawson 

Exley, 20th Century-Fox. vice-president 

Nat Levant, Columbia, and secretary Doug 

White, Paramount. 

change of film attraction, the usherettes 

are costumed to fit the theme of the picture. 

Doormen and boxoffice attendants 

also are attired to fit the new decor of 

the theatre, wearing gold tuxedo coats. 

Roy White of Roni Corp. of Cincinnati 

in June 1965 spent $85,000 renovating the 

long-time first -run house into one of the 

smartest and most intimate houses in the 

city. From the drab look of dark browns, 

blues and greens. White transformed the 

\nderson into light colors, utilizing 

vinyl with flecks of gold, elaborate chandeliers, 

lively designed carpeting and renovated 

seats with several inches of foam 

in each back and cushion. 

J. M. RICE and CO. LTD. 

"Everything for the Theatre" 

Ballantyne Sound Systems. 

1 Hilux Anamorphic Lenses. 

1 Williams Silver Screens. 

| New & Rebuilt Theatre Chairs.

Sell . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience — and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified 

Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three 

K-4 BOXOFFICE :: February 21, 1966

CofUfcucfo*, • CauLptnent • C&nce4di&HA • MairitlttaAiu.T 

©Bit. 

FEBRUARY 

21, 1966 

T11AT1 

SECTION OF BOXOFFICE

0&*m 

¥** 

New Valley Drive-ln Is Complete 

Ballantyne All-ln-One Package Job 

The bright new Valley Drive-In in 

Frankfort, Kentucky is a good example 

of planning, engineering and 

equipment by Ballantyne Instruments 

and Electronics Inc., Division of ABC 

Consolidated Corp. 

When owner, Vaughn Cox, made a 

decision in March to build a new 

drive-in, 

he looked around for someone 

to construct it. He could have 

sub-contracted the various phases of 

the work, but after a discussion with 

Ballantyne Vice President, Edward 

J. Nelson, he settled on complete 

handling by Ballantyne. Mr. Nelson 

drew comprehensive plans, including 

traffic layout, earth moving, concession, 

box office, screen tower, and 

projection booth. 

Ballantyne provided all equipment, 

including Dub'1-Cone speakers, Ballantyne-Norelco 

FP-20 projection, MX 

Dual channel amplification, and necessary 

film handling equipment. Ballantyne 

also gave installation-supervision 

on everything from screen 

tower to concession. 

This complete package handling 

makes sense. The dovetailing of hundreds 

of problems and countless items 

of equipment by Ballantyne as a single 

responsible source, leaves the 

owner free to think about the promotion 

of the theatre and its other vital 

financial affairs. Ballantyne, on the 

other hand, represents a vast amount 

of know-how from the construction 

experiences of more than a thousand 

drive-ins. The costly delays and construction 

mistakes made by the inexperienced 

are not likely to occur. 

This attractive entrance was designed by Ballantyne for the Valley Drive-In 

The MODERN THEATRE SECTION

Ballantyne-designed 

concession 

has 

many features 

The concession area is planned f< 

both function and beauty. It lias 

12-foot overhang around the entrain 

and 8* around the entire buildin) 

Windows are angled to eliminat 

ul.iss reflection, so patrons can vie 1 

Vdlej Drive-L 

Ballantyne 

installed 

speaker and 

screen 

tower 

The Vallej Drive-in used (anions 

Dllb'1-Cone speakers. These speakers 

combine the two vital features ol 

quality sound and rugged construction. 

With die-cast cases and special 

aluminum speaker guards, they are 

resistant to most vandalism. 

tower is Ballantyne design. Drive-in i- 650 cai capacit) 

Total Ballantyne Planning has 

350 Ballantyne Circleaire 

electric heaters for 

year around comfort 

This type ol heater gives all around 

comfort. The Vallej has them a.\ ailable 

tor 350 ears to promot 

weather business.

-—TIB 

MODERN 

THEATRE 

FEBRUARY 2 1, 

n t n t 

New $900,000 270 Drive-In Theatre, in Suburban St. Louis, 

Is "Modern Showhouse" for Arthur Enterprises 6 

|ROM ALASKA to South 

Africa, what's new in drive-in operation 

and in hardtops is reported in this 

issue of THE MODERN THEATRE— 

Harry J. Hill's new 1,500-seat Fireweed 

Theatre and 650-car Sundown Drive-In, 

in Anchorage (page 34), and the new 

750-car Drive-In Cinema, in Johannesburg 

(page 16). 

A 45-foot-high flashing beacon and 

a "flying wing roof clubhouse" are 

features distinguishing Arthur Enterprises' 

new 1,400-car $900,000 270 

Drive-In Theatre, in St. Louis' northside 

suburb of Florissant. Built on the treelined 

banks of the Missouri River, the 

airer is termed a "modern showhouse" 

and has a 60x1 40-foot screen. Pictures 

and story start on page 6. 

Called a new concept in design, 

Kerasotes Theatres' new outdoor-indoor 

Belford Theatre, in Rockford, 111., 

has a 1,000-seat, wedge-shaped auditorium 

that uses less sguare feet of 

building area than conventional rectangular 

auditoriums and helps keep 

construction costs less than the average. 

Its 1,000-car drive-in uses 172 

perimeter lights instead of fencing and 

has a 72 x 120-foot screen. The outdoor-indoor 

combination also helps 

solve "show time" problems posed by 

daylight saving time. Story and pictures 

start on page 8. 

In New Orleans, Ernest Landaiche's 

new 2,000-car Westgate Drive-In has a 

135-foot-wide screen tower, a six-lane 

boxoffice, extra wide entrances and 

drives. Its concessions building is in 

French Quarter styling. Story, pictures 

are on page 10. 

An Arnold Palmer putting course and 

—across the street from it—the Clover 

Leaf Drive-In Theatre are operated by 

the Lombardo brothers, Carl, Charles 

and Anthony, in Cleveland. Promotions 

at the airer help build attendance 

at the course and vice versa. Operation, 

potential and requirements for a 

golf facility as a "natural" adjunct for 

your drive-in are presented in the picture-article 

starting on page 14. 

A New Design Concept: Outdoor-Indoor Belford Theatre, 

Rockford, III., Has Space-Saving Wedge-Shaped Auditorium.. 8 

New 2,000-Car Westgate Drive-In Theatre for New Orleans 12 

Golf: A "Natural" for Today's Modern Drive-In; Cleveland's 

Clover Leaf Drive-In Theatre Also Operates Busy 

Arnold Palmer Putting Course 14 

New 750-Car Drive-In Cinema for Johannesburg, South Africa 16 

New Trends in Modern Concessions Operations: Make 

Customers Happy; Serve Fast, Efficiently Sydney Spiegel 18 

Convince Patrons, Sell More Food With Personalized 

"Professional Salesmen" Tapes 

Preston Drive-In, Louisville, Boosts Rainy Night Business 

With "Drizzle Gard" Visors 

New Century Paramus Theatre: "Every Detail, Every Design 

... to Provide Top Comfort, Best Possible Film Enjoyment" 

A "Very Efficient" New Concessions Building for Publix' 

French Village Drive-In, E. St. Louis, III 

Prunty Popcorn Growers, Processors in St. Louis 

Since 1874 Myra Stroud 28 

Ted Graulich's Cinema 35, Evansville, Ind., Remodels, 

Extends Drawing Radius to Over 100 Miles 29 

How to Tell "True" Interest Rate; Credit May Cost More 

Than Realized Harold J. Ashe 32 

How to Make Sure Your Drive-In Is Ready for Spring 

Reopening: A Handy Checklist Wesley Trout 34 

Theatre Equipment Dealers Ass'n Names New Officers at 

New Orleans 46 

DEPARTMENTS: 

Refreshment 

Service... 

Projection and Sound 

New Equipment 

20 

22 

23 

26 

18 Literature 44 

34 Readers' Service Bureau 47 

Advertisers' Index 47 

and Developments 40 About People and Product... 48 

ON THE COVER 

Night view of 60xl40-foot screen at Arthur Enterprises' new 270 

Drive-In Theatre, in St. Louis' northside suburb of Florissant, was 

15-second time exposure taken with camera two city blocks away. 

"Steelox" metal screen was painted with Spats new ''Hi-Lite" 

screen paint for maximum light gain. Les Pauling, painter, says 

job was "no more complicated than rolling latex on a living room 

wall." Screen has green painted fence at base. Projection room 

is under peak of "flying wing roof" of "clubhouse" and is 700 feet 

from screen. 

CLYDE C. HALL, Managing Editor 

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, Inc., 825 Van 

Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative: 

D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020.

THEATRE CIRCUIT CHANGES TO COKE 

AND SOFT DRINK SALES CLIMB 25% 

'Star" at the 

A foremost New York theatre new high . . . Since we started 

circuit* recently changed to to use Coca-Cola, our sales per 

refreshment counter 

Coca-Cola at its refreshment patron increased 2.5 cents ." 

. . 

counters. 

Announcing the 

Have you discovered what 

powerful this theatre circuit has? 

results, the Circuit reports: 

"During the summer for ... 9 

weeks ... as compared to the 

same period last year . . . our 

counter drink sales increased 

$3100 over last year or 25% 

. . . The figures reflect that 

Coca-Cola has had a great 

effect upon increasing counter 

drink sales for our theatres." 

The Circuit added, ". . . our 

Coca-Cola, the world's best 

selling soft drink, can increase 

your soft drink sales, too . . . 

plus help sell other snack items. 

Coke wins an 'Oscar every 

year for outstanding sales performance 

at refreshment stands. 

And you know what an 'Oscar' 

can do for box-office receipts. 

To book Coke for your theatre, 

just call your local Coca-Cola 

. . . sales per patron reached a Representative, 'unsolicited 

monial from our files 

r 

things 

go 

Coke 

^ 

We Keep a 

Scrapbook, too. 

BOXOFTICE :: February 21, u>66

illiant golden beacon topped with huge red 

! 

IS A 

NEW 270 DRIVE-IN THEATRE 

MODERN SHOWHOUSE' 

FOR ARTHUR ENTERPRISES 

Towering Beacon, 'Flying Wing Roof Clubhouse' 

Feature New 1,400 -Car Airer in St. Louis . . . 

;»i.. HH 

sphere towers 45 feet in air, helps attract 

patrons and attention for Arthur Enterprises' 

new $900,000 270 Drive-In Theatre in St 

Louis' northside suburb of Florissant. The 

"modern showhouse" serves 1,400 cars, has 

60xl40-foot screen (right). 

f\ towering 45-foot-high golden 

topped by a red plastic ball with 

flashing neon lighting attracts drive-in 

traffic and identifies Arthur Enterprises' 

new 1,400-car 270 Drive-In Theatre on the 

outskirts of St. Louis' heavily populated 

northside. Located at the intersection of 

Interstate 270 and West Florissant Road, 

the new $900,000 modern "showhouse" features 

a 60xl40-foot screen that provides a 

brilliant picture of either regulation or 

Cinemascope proportions in perfect view 

of the 1,400 cars. Easily accessible to all 

cars, a centrally located 6,200-square-foot 

"clubhouse" provides concessions, projec- 

tion, restroom and office facilities under a 

"flying wing" roof. Two age-grouped children's 

play areas with Miracle equipment 

are adjacent. Four ticket booths at the 

drive-in entrance handle four cars at a 

time. Manager is Marvin Wayne Stiver, 

who also supervises the 4-Screen Drive-In 

Theatre in St. Ann, Mo. 

BEACON ATTRACTS AUDIENCES 

Because of its fortunate topographical 

setting, the audience-attracting beacon 

may be seen from far away. The drive-in 

entrance on a service road, however, is over 

a slight rise, and the entire operation is 

out of sight from the busy highway. The 

tree lined banks of the Missouri River provide 

a forest backdrop. The idyllic topography 

thus gives the illusion of seclusion, 

plus freedom from distracting lighted areas 

in any direction. There are no signboards, 

fences or other drive-in identification except 

the beacon and its dual 10x30-foot 

attraction signs with high intensity fluorescent 

tubes. And actually the rectangular 

site is surrounded on three sides by an 

unseen, heavily populated area 

The 270 Drive-in's ah - 

conditioned "clubhouse" 

is conveniently centered upon a 

slope about 700 feet from the screen. It 

has a concrete roof shell of hyperbolicparaboloid 

design resting on two large 

triangular buttresses. Outer walls are of 

masonry and translucent plastic panels. 

Softened illumination during the show 

eliminates distraction to viewers—even in 

adjacent rows on either side. Fast cafeteria 

service is offered at four separate 

counters of stainless steel. A special waiting 

area is provided for pizza customers. 

The custom built facilities include a combination 

walk-in freezer and cooler and a 

kitchen outfitted with stainless steel equip- 

"Flying wing roof clubhouse" (left) is centrally 

located on slope about 700 feet from screen, 

provides "easily accessible" concessions, restroom 

and office facilities. Projection booth 

is under roof peak. Building provides 6,200 

square feet for facilities. 

Cutting 70mm film (below) at opening of the 

270 Drive-In are (left to right): Ed Arthur, 

owner; contractor Kisner; Marvin Stiver, manager; 

Florissant's mayor Egan; contractor 

Jones; and Frederick Sternberg, architect. 

.ji *•

above) 

merit. Twenty-five employes serve customers 

at peak operation. Equipment includes: 

Cretors popcorn machine, Coca- 

Cola drink dispensers, Star grills and fryers, 

Scotsman ice machine, Bakers Pride 

pizza oven. 

Key to success, of course, is the quality of 

the picture. The giant Steelox metal screen 

by Ballantyne is an unadorned expanse of 

brilliant, reflective white against a cU 

backdrop of a forest of trees 'slightly visible 

in the time-exposure on the cover) 

Spatz' newest "Hi-Lite" screen paint was 

used for maximum light and. it is said, 

"pops the picture into every car—close up 

or distant—with amazing clarity and color 

fidelity." 

m 

int/if Zoned 

"clubof 

270 Drive- In 

roof shell of 

hyperbolic paraboloid do 

sign resting on two large 

tresses. Outer walls are 

of masonry and translucent 

plastic panels. 

-5Uu* ,4 

Marvin Stiver t 

i 

270's manager, also su 

pervises 4 Screen Drive 

In, St. Ann, Mo. 

Les Pauling (below) 

painted 270's screen with 

Spati new screen point 

Custom built conces 

sions facilities at the 

270 utilize 25 em 

ployes to serve customers 

at peak oper 

ation, include a com 

bination w a I k - i n 

freezer and cooler 

and a kitchen out 

fitted with stainless 

steel equipment 

Cretors popcorn machine. 

Bakers Pride 

pizza oven are used. 

The projection room for the new airer 

is located under the roof peak of the 

"clubhouse." Equipment includes Norelco 

70 35mm projectors. Simplex sound. Ashcraft 

lamps, lenses by Kollmorgen and 

Bausch & Lomb. Hertner generator and 

Lorraine carbons. 

Twenty-one ramps with a lighted centea 

walk are provided. Speakers have theatre 

name imprinted and are by Projected 

Sound. Junction boxes, also by Projected 

Sound, feature down lights with special 

lenses which show green or red light to 

identify heater posts. Three hundred 

"Circle R" electric heaters by Drive-in 

Theatre Manufacturing are installed. 

The 270 Drive-In has four boxoffice 

lanes with car counters, two entrances and 

1,500 feet of waiting a < before 

purchasing tickets. Frederick C. Sternberg. 

Clayton. Mo., was the architect. Landscaping 

was by Witte Nursery. Entire area 

around the "clubhouse" is lawn grass. 

CREDITS: 

Architect: Frederick Sternberg 

Beacon: Levy Sign 

Carbons: Lorraine 

Changeable Copy Equipment: Levy Sign 

Drink Dispensers: Coca-Cola 

Fryers, Grills: Star 

Heaters: Drive-In Theatre Mfg. 

Ice Maker: Scotsman 

Junction Boxes: Projected Sound 

Lamps: Ashcraft 

Lenses: Kollmorgen: Bausch & Lomb 

Pizza Oven: Bakers Pride 

Playground Equipment: Miracle 

Popcorn Machine: Cretors 

Projectors: Norelco 

Screen: Ballantyne 

Screen Paint: Spatz 

Sign: Levy Sign 

Sound: Simplex 

Speakers: Projected Sound 

GOLDFINGER 

w 

WORLD OF HENRY ORIENT 

MCLINTOCK 

>| 

Daylight view of 4Sfoothigh beacon while 

under construction Flashing neon lighting 

mokes beacon visible "from far away." 

Fast cafeteria service is available at four 

separate counters of stainless steel. Speciol 

waiting area is provided for pizza customers

! 

has 

Termed a new concept 

in patron comfort 

and convenience, 

Kerasotes Theatres' 

new outdoor- indoor 

Belford Theatre, 

Rocklord, III., has 

1,000-car drive-in 

and 1,000 - seat 

wedge-shaped auditorium 

that is said to 

use far less square 

feet of building area 

than conventional 

rectangular audi 

toriums. 

ISeic outdoor-indoor theatre ivith wedge-shaped audi d first of kind in U.S. 

A NEW DESIGN CONCEPT: THE BELFORD 

fK NEW TYPE WEDGE-SHAPED 1,000- 

seat auditorium that is designed to make 

"every car position a good position" for 

viewing and uses perimeter lights instead 

of fencing! A diamond-shaped concessions 

stand that has "four of everything" on its 

four 35-foot counters, plus a food equipment 

island in the center and a stairwell 

to a basement "major storage" area 

These are but some of the key features 

incorporated in Kerasotes Theatres' new 

outdoor-indoor Belford Theatre. Rockford, 

111.—reported the first of its kind in the 

Orville C. Wells (right), 

of Drive-In Theatre 

Manufacturing Co., was 

Belford's designer. 

Wedge-shaped 

steel 

building (below) is bright 

red, provides 21,500 

square feet of facilities, 

and is in center of field 

about 500 feet 

from outdoor 

screen. 

U.S. The new design is also reported to 

keep costs less than the average cost of 

construction. Designer was Orville C. 

Wells, of Drive-In Theatre Manufacturing 

"every seat a good seat" and yet uses far 

less square feet of building area than conventional 

rectangular auditoriums! A Co. The building shape and design are 

1,000-car drive-in that is designed to make copyrighted by Drive-In Theatre Manufacturing 

Co. The bright red 21,500-squarefoot 

steel building is by Behlen Manufacturing 

Co. Concessions stand counters 

and equipment were designed by Nick 

Kerasotes. 

NEW CONCEPT IN COMFORT 

Termed a new concept in patron comfort 

and convenience, the new Belford (the 

name is a contraction of nearby Belvidere 

and Rockford > separate screens and 

projection booths for the outdoor and indoor 

units. The same picture is shown on 

both screens. Patrons may choose either 

the outdoor or the indoor show or move 

from one to the other. This makes it possible 

to start the show at a convenient, 

early hour. And this, in turn, eliminates 

the need to wait for it to get dark to start 

the movie and helps overcome the problem 

of daylight saving time. 

The indoor theatre and installation of 

1,000 watt electric "Circle-R" in-car heaters, 

by Drive-In, at the choice speaker post 

locations, also contribute to making moviegoing 

more inviting during inclement 

weather, helps build attendance and helps 

eliminate inclement weather as a reason 

for patrons to stay away. 

The wedge shape of the auditorium lends 

itself to effecting excellent acoustics. 

Treatment with acoustical material is not 

required. Insulation, which is sprayed on, 

gives the interior a soft appearance and 

eliminates painting. 

The Belford has a double boxoffice with 

four lanes at the entrance. Ample parking 

for indoor patrons is provided at the rear 

of the wedge-shaped building, which is 

about 500 feet from the outdoor screen and 

in about the center of the field. The diamond-shaped 

refreshment center and a 

foyer concourse in the building serve patrons 

of both theatres. Both ladies' and 

men's restrooms—comprising faculties for 

40 persons— are located at each end of the 

foyer—easily accessible to all patrons. 

The auditorium tapers from 55 feet in 

width at the screen end to 120 feet in 

width at the last row of seats. Seats are 

Continued on page 10 

Belford has free standing attraction board and sign, double 

boxoffice with four lanes at the entrance. Outdoor screen is 

72x120 feet. Airer uses 172 perimeter lights, no fencing.

They didn't have Futuras... 

They didn't need Futuras... 

They've been out of business for years... 

The powerful Strong Futuras were not required for the small screen 

projection of yesteryear, but indoor and drive-in theatres with today's big screens 

need them if they want to battle competition and stay in business. 

Strong Futuras deliver 50 c r to 100^ more light than other lamps. Some buyers 

claim that they are getting four times the 

light they had with their previous lamps. 

Initial and operating costs are low and they can be 

used for 35mm or 70mm projection, with instant 

interchangeability. Without doubt, Futuras 

are the best investment theatres can make. 

Send today for literature which describes the many exclusive features'. 

THE STRONG ELECTRIC CORPORATION 

1 1 CITY PARK AVENUE TOLEDO, OHIO 43601 

BOXOFF1CE :: February 21. 1966

Foyer (left) in wedge-shaped indoor unit of Bel ford Theatre is 16x120 

feet, serves as entrance to auditorium, concessions area and four 

restrooms. Auditorium (right) tapers from 55 feet width at screen end 

to 120 feet at last row of seats. Screen is 50 feet wide. Wedge 

shape aids acoustics. Sprayed-on insulation gives interior soft appearance, 

eliminates painting. 

A NEW DESIGN CONCEPT: THE BELFORD 

Contii 

from 

by American Seating. The foyer is 16 feet 

by 120 feet and serves as the entrance to 

the auditorium, the 72x72-foot concessions 

area and the four restrooms. Foyer and 

aisle carpeting is by Mohawk. The concessions 

area and restrooms have glazed tile 

flooring in white and buff. 

The Belford's two second floor projection 

booths are "back to back" and separated 

by the manager's office. Equipment 

includes: Century projectors. Century 

sound, Strong lamps, Kneisley rectifiers, 

lenses by Bausch & Lomb and Kollmorgen. 

In-car speakers, junction boxes, all lighting, 

and emergency soundramp panels are 

by Drive-in Theatre Manufacturing. 

The 72xl20-foot outdoor screen of steel 

was made by Harry Jones, the Belford's 

contractor. Indoor screen is 50 feet wide. 

The four 35-foot-long cafeteria counters 

of the concessions stand are topped 

with Formica and arranged in a diamond 

shape in the 72x72-foot concessions area. 

The counters surround a center island of 

food equipment, including a pizza oven, 

plus a stairwell to the basement, which is 

used for major storage of the stand supplies. 

An entrance for unloading concessions 

stand supplies is via a trap door just 

outside and at the front of the stand, to 

allow trucks to deliver—via a chute and 

stairs—to the basement storage area. An 

additional set of stairs to the basement is 

at the real - 

of the stand—located under the 

stairs leading to the second floor projection 

booths and manager's office. 

Concessions equipment includes: "Vittle 

Vendors" food service equipment by Star 

Metal, Bally ice cream merchandisers. 

General Electric fryers, Toastmaster griddles, 

an "Olympic" popcorn machine by 

Cretors, Bakers Pride pizza ovens, Scotsman 

ice machines, Supurdisplay butter 

dispensers. National cash registers, Bunn- 

O-Matic coffee brewers, Selmix dispensers 

by Amseco, Star Manufacturing food 

warmers, Wasserman work tables and Dunhill 

refrigeration. 

Surrounding the entire drive-in are 172 

perimeter lights by Drive-In Theatre Manufacturing. 

The only fencing used is that 

immediately around the boxoffice to block 

incoming lights. Heating and cooling 

equipment for the building are by York. 

Attraction board and sign are by LaSalle 

Neon. Changeable letters are by Drive-In 

Theatre Manufacturing. 

Commenting on the copyright design of 

the wedge-shaped building, Wells says that 

"it allows us to increase or decrease its size 

so theatre sizes may be as small as 700 

seats—700 cars to as large as you wish. 

Fifteen hundred seats and 1,500 cars would 

be an approximate top limit." 

CREDITS: 

Attraction Board: La Salle Neon 

Building: Behlen Mfg. 

Butter Dispenser: Supurdisplay 

Carpeting: Mohawk 

Cash Registers: National 

Changeable Letters: 

Drive-In Theatre Mfg. 

Coffee Brewers: Bunn-O-Matic 

Concessions Stand Counters, Equipment- 

Designer: Nick Kerasotes 

Contractor: Harry Jones 

Designer: Orville C. Wells 

Drink Dispensers: Selmix/Amseco 

Food Warmer: Star Manufacturing 

Food Service Equipment: Star Metal 

Fryers: General Electric 

Griddles: Toastmaster ,'McGraw Edison 

Heaters: Drive-In Theatre Mfg. 

Heating, Cooling System: York 

Ice Cream Cabinets: Bally 

Ice Machines: Scotsman 

Junction Boxes: Drive-In Theatre Mfg. 

Lamps: Strong 

Lenses: Bausch & Lomb; Kollmorgen 

Lighting: Drive-In Theatre Mfg. 

Pizza Ovens: Bakers Pride 


Projectors: Century 

Rectifiers: Kneisley 

Screen (Outdoor) : Harry Jones 

Seats: American Seating 

Sign: La Salle Neon 

Sound: Century 

Speakers: Drive-In Theatre Mfg. 

Work Tables: Wasserman 

Concessions area is 72x72 feet, has four 35 

foot-long cafeteria counters in diamond shape. 

Nick Kerasotes designed counters, equipment. 


Nobody ever built a 

tougher speaker for the money. 

And there are a million 

around to prove it. 

Speak up for Simplex Speakers 

xil National 

^2|>/ 

THBATR. SUPPLY COMPANY 

,:,*. I*,,,..., C.W.I* 

BRANCHES COAST TO COAST . HOME OFFICE. SO PROSPECT AVENUE. TARRYTOWN. NEW YORK • PHONE MEDFORD U 

BOXOFT1CE :: February 21,

'Cj

ALL TRANSISTOR 

SOUND SYSTEM 

the kind of years-ahead sound system 

This is 

you'd expect from Norelco engineering. Capable 

of 

perfect balance anywhere because 

each sound source can be individually adjusted 

to fit 

the acoustics of a theatre Lots 

of other superior features, too Low hum 

level Silent switching Push button control 

of each sound source Preselector switch for 

change-overs. Long lasting transistors and 

printed circuits for reliability 

It even has its own built-in testing system 

And if anything should go wrong, separate 

plug-in units save time, money and embarrassment. 

Spare power amplifier and spare 

power supply are built in and ready for instant 

use. All are packed into compact 

units that are wall hung to save floor space 

New Norelco sound operates with single 

channel optical 35mm. 4 channel magnetic 

35mm. 6 channel magnetic 70mm, plus 3 optional 

non-sync source*: record players, microphones 

and tape recorders. 

Sound good? It is. We know because we've 

tested it for two years Not in a lab But in 

theatres, where it 

counts. 

For more facts on the new Norelco all transistor 

sound system, check your authorized 

Norelco theatre supply dealer or drop us a 

note today 

Norelco 

NORTH AMERICAN PHILIPS COMPANY. INC 100 EAST «ND STREET. NEW YORK. N Y. 10017 

BOXOFFICE February 21. 1966

— 

GOLF: A 'Natural' for ToJay's Drive-In; 

Cleveland Airer Operates Busy Palmer Putting Course 

Popular Arnold Palmer putting course is ocross street from Cloverleaf Drive-In Theatre, 

Cleveland. Same family operates both. Airer sign is in background at left. Players average 

45 minutes at Palmer courses. July and August are top months. 

G olf facilities provide "a perfect 

adjunct to the drive-in theatre business, 

and we have found that the two operations 

work hand in hand," says Edward J. Keating, 

director of sales promotion, Arnold 

Palmer Enterprises, Inc. Attendance can 

be developed for the drive-in at the golf 

course and, vice versa, for the golf course 

at the drive-in, he adds. 

One of the putting course franchises 

from his firm, which is headed by Arnold 

Palmer, golf's all-time leading money 

winner, is held by Carl Lombardo, who 

with his brothers, Anthony and Charles 

also operates the Clover Leaf Drive-in 

Theatre, across the street, in Cleveland. 

They frequently work out promotions between 

the putting course and the drivein 

which prove very successful, says Keating. 

"Arnold Palmer made a personal appearance 

at this particular putting course," 

he adds, "and to further publicize his appearance, 

announcements were made at 

the drive-in as well as advertised on the 

large drive-in screen. This again proved 

to be a very successful way of exposing 

the golf facility." 

Personal appearance by Arnold Palmer (second from left) sparked promotion for course at airer. Carl 

Lombardo (second from right) has franchise. Brothers—Anthony and Charles— are at left, right. 

"Play the Champ" tournaments, other contests are features in Palmer firm's promotion. 

OVER MILLION PLAYERS 

Indicating the potential as well as the 

popularity of golf, studies by the Arnold 

Palmer firm show that, since 1960, over 

6.25 million persons each year play more 

than 15 rounds of golf and an estimated 

additional million play less than 15 rounds. 

In 1946 the number of 15-round players 

was about 2.5 million. By 1960 it had 

jumped to 4.4 million. In addition, golf is 

no longer considered just a leisurely pastime 

for the wealthy or primarily for men. 

"It is now enjoyed by millions, which includes 

both men and women from the 

ages of six to 96." By the end of this 

year, it is expected, there will be in operation 

232 Arnold Palmer putting courses, 

47 of its driving ranges, and 50 new Arnold 

Palmer Golf Schools. During the 

1964-65 season, it states, nearly 5 million 

persons played at Arnold Palmer putting 

courses and driving ranges. 

Arnold Palmer Enterprises makes its 

golf facilities available under a franchise 

arrangement. The franchisee, who is called 

an associate, owns and operates his own 

course or range with continuous assistance 

from the home office. Features of the 

franchise plan, says the firm, include: (1) 

Exclusive use of the Arnold Palmer name 

and "guaranteed" protected territory. (2) 

National uniformity in design and appear- 

Continued on page 16 

Busy putting course and drive-in frequently 

work out promotions for building attendance in 

each together. Arnold Palmer's personal appearance 

was announced at airer, advertised on 

its large screen. 


The 

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* 

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Core-lite Front Surface Coated 

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Now available with . . . New 

SOLD EVERYWHERE IN THE UNITED STATES BY LEADING AUTHORIZED THEATRE SUPPLY DEALERS 

C. S. ASHCRAFT MANUFACTURING CO., INC 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY, NEW YORK 

BOXOFTICE :: February 21. 1966

SAV D«*ft... 

WAN*" TO GOTO THE 

OMV*-tN T6NIOMT1 

AFOAtO THE 

ttOfQWTVS WILL RUIN 

WgyfcTRC 

TftCTRTrHEeVENINO' 

GOLF: A NATURAL FOR 

Continued 

DRIVE-INS 

from page 14 

PIC UP SALES 

WITH PIC 

ance of the putting courses and driving 

ranges. (3) Innovations in the design, 

planning, construction and installation. (4) 

Use of weatherized equipment and components, 

which help reduce maintenance 

costs. (5) An educational training program 

which covers all phases of operation, 

promotion and maintenance. A 

national, regional and local promotional 

campaign directed at increasing daily 

Awarding of prizes at 

customer flow. 1 7 » 

a local and national level. (8) Continuing 

communication between the home office 

and associate. (9) A complete financing 

program. 

Warm weather months account for the 

heaviest average traffic at the putting 

courses. July and August are reported the 

top two months. Players spend an average 

of 45 minutes on the course. Men 

lead in the number of players by two to 

one. Average age is 20-29. Group attendance 

is reported as follows: 32 per cent 

family, 28 per cent dated, 17 per cent 

adult social groups, 9.5 per cent teen 

male groups, 9.5 per cent individual males, 

3.8 per cent teen girl groups. 

A good location is of prime importance 

when considering installation of a putting 

course or driving range, says the firm. 

It offers a consultant and real estate 

service to help determine the most feasible 

site and provide market analysis. An Arnold 

Palmer "Championship" course, 

which is a 19-hole scaled-down version of 

golf holes Palmer himself has played, requires 

about 13,500 square feet of cleared, 

level playing area. These courses are also 

available with 38 holes and 57 holes. A 

de luxe portable 19-hole course requires 

a minimum of 6,500 square feet. The firm's 

driving range, it adds, requires about 12 

acres of cleared land—with a 200-yard 

frontage, 300-yard depth. 

The firm also organizes annually local, 

regional and national tournaments. In 

1965 over 926,000 persons participated in 

these putting course and driving range 

tournaments, contests and promotions. 

Winners received over $85,000 in prizes. 

A reciprocal trade agreement provides for 

honoring of free game and discount 

passes at all Arnold Palmer putting 

courses from coast to coast. Golfdom's 

largest organized booster club, which is 

called "Arnie's Army" and is composed of 

Palmer's fans, offers additional trafficbuilding 

promotion — with membership 

cards, newsletters, pins, emblems, a free 

newspaper, brochures, photographs, merchandise 

discounts, and special tournaments 

and contests exclusively for members. 

New Drive-In Cinema in Johannesburg 

V. ompletion of the new 750-car 

Drive -In Cinema, in Johannesburg, South 

Africa, is announced by H. J. Frahm, head 

of the Motion Picture Equipment Dept. of 

South African Philips (Pty.), Ltd. The 

airer, which is one of the few outdoor theatres 

on the African continent, has a 

52xl20-foot screen and is equipped with 

Philips projection and sound systems. 

Norelco markets similar projection and 

sound equipment in the U.S. The South 

African department of Philips, Ltd., handled 

the installation. 

Two Philips "Super FP7" projectors and 

a Philips "M2" sound system with five 

"EL6426" amplifiers are used. Other equipment 

includes Ashcraft "Super Cinex" arc 

lamps, Cinemascope lenses and Premier 

slide projectors. Rectifiers are silicon type 

180 ampere maximum. 

INSIST ON 

FREE ONE-MINUTE TRAILER. CLOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 1964 to 7965 PIC sales to 

drive-ins hit an all-time high. 

Write to— 

PIC 

CORPORATION 

28-30 Canfield St Orange. N.J. 07050 

New Drive In Cinema, Johannesburg, South Africa, has two Philips projectors, Ashcraft lamps. Philips 

sound equipment is at far right. The 750-car airer has 52xl20-foot screen. 


- 

\ 

< !irclite i~ .1 

$$\ 

INCREASE PROFITS WITH QUALITY EQUIPMENT 

^-as H DRIVE-IN 

NEW 

STEEL SCREEN TOWER 

AND SCREEN FACING 

Resists wmds up to 130 mph. Your order is 

handled immediately. Our news do the entire 

job: custom design, delivery and installation. 

Unique design offers longer life. PROVEN IN 

HUNDREDS OF INSTALLATIONS. 

• Lowest initial cost. 

• Fastest Service. 

• Full length screen panels eliminate 

horizontal seams. 

• 100°o metal construction means lower 

insurance rates. 

• Custom made for specific needs. 

• Maximum quality construction. 

it's all in the speaker 

NEW AUTOMATIC SOUND CUT-OFF 

IN-CAR SPEAKER amage to amplifier; 

witches ti 

i- repair; nothing u 

-tall in the junction box or 

H K DO THE ENTIRE 

IB IN OUR 1A' rORY . 

SI UK THE SPEAKER. Save 

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No special installation 

. n I 

y 

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THE FIRST AUTOMATIC SOUND 

CUT-OFF THAT REALLY WORKS 

MEW RCA. CIRCLITE JUNCTION BOX 

This i* the famous R< ' Junction 

Box «lii. h I 

has 

man) years "I sen ice 

new concept in adding light and 

color \ vt rap around lighted color 

band adds beaut) and aids in 

guidance and identification. Three 

n and white 

• Adds color 

• Protects speaker posts 

• RCA Circlite is made from speci; 

plastic which resists warping, 

fading or cracking. 

Body is die cast aluminum. 

• Let red identify heater location. 

• You know it's better . . . because 

its RCA. 

If 

It's Anything to Do With 

Theatres . . . Call the 

Men From Drive-In 

Theatre Mfg. Co. 

• speakers • junction boxes • screens 

and towers heaters • burial aire • box 

• 

office equipment • indoor and outdoor 

lighting • booth equipment • Marquee 

letters playground equipment exterior 

• • 

and interior paint • ladders 

m 

MFG. 

DRIVE-IN 

CO., INC. 

Area Code 913-FA 1-3978 

BOXOFFICE

— 

New Trends in Modern Concessions Operations. 

Make Patrons Happy; Serve Fast, efficiently 

By SYDNEY SPIEGEL 

#% SNACK BAR OPERATOR IllUSt never 

permit his attendants to reach for foods 

crossing another attendant's path. By this, 

I mean, all items to be sold by the attendant 

must be within easy reach. An operator 

who evaluates the effectiveness of his 

present system with a view to speeding up 

service satisfying his customer's desire 

must have modern equipment in top operating 

condition and add variety and interest 

in higher priced and higher profit items. 

To ensure proper performance by his attendant, 

he must recruit selectively, train 

and supervise and provide proper compensation. 

The equipment should be placed 

where the impact on the customer will be 

the greatest. A new trend in station service 

snack bars is to prepare the hot dog, hamburger 

and french fry and refrigerated 

products—such as cold drinks and ice 

cream—in advance and to hold them at 

proper serving temperature in large food 

bins and dry ice bins just below the front 

counter. This method would be used for 

large volume business during a short intermission. 

Cafeteria service has greatly improved 

the speed and increased the customer's 

selection of snack items. The trend is to 

more cafeteria styled snack bars. They 

avoid confusion. First in—first out. Make 

happy customers. The handling of cash is 

simplified and the possibility of shortages is 

minimized. 

COLOR SELECTION IMPORTANT 

covered by increased sales. The size, the 

design and placement of equipment are of 

prime importance. It must be pleasing to 

the eye as well as economically functional. 

It must bear in mind the traffic flow, size 

of the serving area, the menu analysis, 

equipment selection to handle the menu 

selected. Will the foods be stored fresh or 

frozen? Is daily delivery necessary? 

What space will be needed for both frozen, 

refrigerated and non-food items? Will ice 

be made on location or purchased? Where 

will it be needed most? Is gas or electricity 

to be employed? Is the power available 

to cover the equipment? 

In summing up the most enterprising 

concessionaire will consider the following 

fundamentals in reaching top scores: 

1. Choose the location carefully. 

2. Make the size fit the potential for 

peak volume. 

3. Make the design attractive. Use the 

right colors. 

4. Illuminate properly and animate 

with point of sale signs. 

5. Choose equipment carefully—built 

to last and large enough for peak 

period volume. 

12 

Place it with a view to best exposure 

and economy in labor and service. 

Keep your menu limited to popular 

quickly prepared "Fun Foods." 

Price your food competitively with 

local food outlets. 

Serve top quality food—hot or cold 

as you would expect to receive it 

were you the customer. 

Serve it fast with a minimum of 

steps and handling. 

Place the foods in the proper takeout 

containers. 

Add specialty items and change frequently 

to keep up with changing 

local customer habits. 

13. Diversify in certain locations. Plush 

and animated toys can be sold and 

very successfully. 

14. Give your employes incentive 

(From a talk by Sydney Spiegel, Concessions 

Equipment Co., Toronto, and National 

Ass'n of Concessionaires director-atlarge, 

at the recent NAC Canadian regional 

convention, at the Inn On The Park Hotel, 

Toronto.) 

New Marcus Airer Serves Four Lanes at Stand 

Color is very important in the selection of 

materials for your snack bar. A hot dog or 

hamburger stand would call for a bright 

color theme. The color scheme if selected 

correctly will stimulate the sale of your 

foods. Bright colors—such as red and yellow—are 

used to stimulate the sale of 

warm foods. Cool colors, such as, green 

and blue are used for cool foods, cold 

drinks, ice cream and sno-cones. Where 

both types of food are to be sold, it is best 

to use the warm color predominantly, since 

we will normally sell a soft drink or beverage 

after we have stimulated the sale of a 

hot dog. Snack bar lighting is also very 

important. Use de luxe warm white fluorescent 

to enhance. 

The most important point here is to have 

a successful snack bar professionally designed. 

The extra cost will be more than 

Serving area in the concessions building of Ben Marcus' new Hi-V/ay 24 Drivesuburb—New 

Berlin, Wis.—handles four lanes of customers simultaneously, Cafeteria type counters 

In Theatre, in Milwaukee 

are of Formica, have decorative planter boxes at the end. 


. 

. . and 

PROFITS UP 20% SINGE I 

STARTED USING 

RDYAE DROWN COLA SYRUP" 

"My profits are up 20% since I 

started 

using Royal Crown Cola syrup/'. . 

according to Mr. French B. Harvey, 

manager, Florida State Theaters, 

Jacksonville, Florida. 

"I've found that Royal Crown Cola 

costs less, yet gives me more servings 

per gallon." 

After using all three leading colas, 

Mr. Harvey found that RC gave him 

more for his money. That's why he's 

using it in 60 theaters. 

And Mr. Harvey has found that RC 

offers a lot of extra benefits such as 

a complete line of Nehi flavors, 

Upper 10, and Diet-Rite Cola. That's 

just another reason why serving RC 

makes sense . profit. 

Royal Crown Cola Co. 

^S> RC 

' A 

Now available i 

RC's new plastic coated gallon 

paper syrup carton. 

BOXOFTICE :: February 21, 196R

COLD DRINKS ICE 

~m 

-B 

This Vendo Post- 

Mix Merchandiser will 

fit 

beautifully into 

your concession 

operation because it's 

always "open for 

business". 

It can fit 

beautifully 

into your theatre, too. 

Our Area Design 

Department will show 

you how. 

Ask your 

concessionaire or 

write to us. 

Convince Patrons; Sell More Food 

With Personalized 'Pro' Tapes 

r ERSONALIZED 

drive-in theatre 

tapes, now being offered 

by Commercial 

Sound Service, are 

helping boost concessions 

sales at airers 

by utilizing professional 

announcers 

whose descriptions of 

delicacies offered at 

the stand are too 

tempting to resist, 

Louis C. Erck 

says Louis C. Erck, 

owner of the Cheyenne firm. "Every tape 

is made separately to suit the needs of the 

individual theatre," he adds, "And it is 

made so that the patrons can believe that 

it is happening •live' as they listen. By 

having a professional salesman on the 

mike, the theatre is assured of getting the 

food sales which may be going by default 

to nearby drive-in and indoor restaurants 

—simply because the theatre patron is not 

convinced that good food is available right 

in the theatre. Our tapes are designed and 

produced to do the best job possible of 

selling the largest volume at the largest 

profit to the theatre. Our service has been 

of particular help to the theatres in the 

smaller markets, because there are relatively 

few good announcers available in the 

small towns." 

SELL BIG PROFIT ITEMS 

We sell just those snack bar items the 

theatre wants to sell—the big profit items, 

says Erck, outlining production of the 

tapes. And we refer to the personalities 

who operate the theatre and concessions 

stand—the manager and his staff—by their 

first names. "Our tapes contain one and a 

half hours of the top popular tunes and 

show tunes of the day." he says. "They 

have a flexible format which can be 

tailored exactly to meet the needs of each 

theatre. Many theatres in recent years are 

using only film and no tape during the intermission 

and, therefore, require only preshow 

and car-break tapes. Others may require 

one or more intermission programs 

of 10 or 15-minutes duration. We make 

the tapes to suit your theatre." 

Additional benefits of the tapes, he adds, 

include the "building of prestige through 

the institutional promotion of the various 

conveniences and extra services available 

to the patron. We also help to sell the big 

coming attractions through the use of professionally 

produced commercials on the 

big shows and also special nights—promotions 

and so forth. We tell the patron 

where the restrooms and water fountains 

are, what playground equipment is available 

on the playground, and what the 

safety rules of the theatre are. 

Erck stresses that good tapes can be 

made only with good equipment. The tapes 

of his firm, he states, are made on professional 

tape records and by using microphones 

used by "virtually every major recording 

company." Each tape, he adds, is 

made separately with constant individual 

attention by a recording technician listening 

to the playback, so that any defect in 

the finished product can be corrected. 

Tapes are unconditionally guaranteed, he 

says, and "if for any reason a tape is unsatisfactory, 

the theatre is not charged 

for 

it." 

DON'T BOIL OR STEAM 

FLAVOR OUT of 

PROFESSIONAL SALESMEN 

What about the cost? "For less than 

$3.50 a week," says Erck, "any drive-in 

theatre can have the services of a full-time 

top-notch professional salesman selling for 

it every night, seven nights a week, during 

all the time patrons are in the theatre 

and nothing is being shown on the screen." 

Commercial Sound Service also provides a 

checklist for the drive-in, which may be 

used to change copy as often as every week 

if desired. In the film's more than eight 

years of operation, says Erck, it has not 

missed a delivery of a single tape each 

week. 

Erck started the firm in 1957. At that 

time he already had had 10 years experience 

in radio. He now also owns and operates 

Station KRAE, in Cheyenne, which, 

he adds, is at the top of the Pulse audience 

survey there. He also has a first class 

radio license with the Federal Communications 

Commission. He offers a free personalized 

sample tape to any drive-in theatre 

manager. Use the handy coupon in 

the Readers' Service Bureau in this issue 

of The Modern Theatre on page 47. 

HOT DOGS 

DRESS UP YOUR HOT DOG STAND 

Watch sales and profits soar with the new 

GLENRAY Silent Salesman. There's more 

display, easier to clean. It barbecues 'em 

in view of your customers— inviting sales. 

Another Greer 

Product 

STEAMETTE 

$75 without pans 

-licago, Cleveland, Dallas, 

Oiree* 

enterprises 

BOX 35 

QUINCY, MICH. 


. . and 

Complete service to help you 

make and save more money now 

ONLY BOXOFFICE BRINGS YOU 

YOUR OWN HOME AREA EDITION 

FOR EXTRA VALUE 

MORE NEWS AND IDEAS FOR 

MORE READERS EVERY WEEK 

Including 

^^ M 

MODBRN 

THBATRB 

You'll find more of everything that'll help you 

make and save more money in Boxoffice. 

For only Boxoffice brings you extra help, 

extra answers in a sectional edition each week 

specifically for your own home area. 

Boxoffice publishes nine sectional home 

area editions — the only trade paper in your 

entire industry that "tailors" its services so 

completely to your needs. 

Here . here only ... you get 

complete service that goes all the way — that 

keeps you "in the know" about all that means 

so much to you — all the vital, significant 

happenings and trends right in your own home 

area and all around your world of films. 

Here, too, you get the industry-famous 

Showmandiser Section. With dozens of proven 

promotion ideas that have made money for 

theatremen — that you can easily, economically 

adapt to serve your own theatre. Plus the 

"Review Digest" that tells you what reviewers 

on seven industry and general publications 

think of pictures. Plus timely booking information 

in the "Feature Chart" . . . candid 

opinions of other exhibitors in "The Exhibitor 

Has His Say" . . . reviews, story synopses, exploitips 

and adlines in unbiased "Feature Reviews." 

And there's more: The Modern Theatre 

Section each month brings you practical "howto" 

answers on equipment, supplies, refresh 

ments merchandising — on making indoor and 

drive-in theatre operation more profitable. 

The unduplicated "Looking Ahead" Boxoffice 

Barometer Issue brings you complete picture 

information — present, past and future — at 

the start of each year. The Buyers' Directory 

and Reference Issue puts a goldmine of planning, 

buying and saving aids at your fingertips 

in one handy source each October. 

But see yourself how Boxoffice complete 

service can help you build bigger boxoffice profits—help 

you make and save more money. And 

why more theatremen read and rely on Boxoffice 

than any other film trade journal in the 

world! Start Boxoffice coming your way nowonly 

55 for a year. Countries outside postal 

union $10 

BOXOFFICE 

per year. 

Nationally Extensive— Locally Intensive 

February 21, 1966

I 

** 

I 

— 

90-Second French Fries From Potato 

Flour Seen Replacing Other Types 

In about the french fries, he said 36 per cent of all 

^r T^ SAME time it took potatoes consumed in the U.S. last year 

cake mix and instant were french fries and 30 per cent were 

Tk mashed potatoes to mashed. "In our type of business," he 

^ •>*» Î become established, 

'I would wager that 90 per cent of 

i L~ the new dehydrated potatoes were in the french fried form." 

• .,*•«' Jj potato flour known as 

V"*" "Super Pry" — which 

in. ik.-.- fin - 

%jF\/j^ .second 

fr/f solden brown french Preston Drive-In Increases 

You'll sell more popcorn 

fries possible 

\w J 

~ wU1 

S take the place ol prefierf 

Patterson blanched frozen Rainy Night Business 

to capacity crowds with 

a Manley 

Ivain visors are a popular business-boosting 

item at the Preston Drive-In 

Deauville Hotel, Miami. In addition to 

speeding up food service, the 

SUPER 

new product Theatre, Louisville. Ky., says Fred Treadway, 

concessions manager. In one hour one 

STADIUM 

also makes savings of up to 20 per cent 

possible in food costs, produces french fries rainy night last month the airer sold out 

POPS! Every 2 minutes — 20-25 that will hold up under heat lamps for as its entire stock, six cases of 14 "Drizzle 

boxes of popcorn. 

long Every 

as two hours without becoming limp Gard" rain visors made by the Dri-View 

hour—30 bushels of 

or soggy, permits advance 

profit! 

preparation of Manufacturing Co., and could have sold 

Highest pop-out from 100 

french fries, eliminates the need for refrigerated 

storage and ends waste, he for moving the rain visors is to announce 

many more. Treadway says his method 

pounds of popcorn. 

said. 

that they are available at the concessions 

STORES! Up to 180 boxes of popcorn 

center and that patrons will be assisted, if 

kept hot, fresh, crisp, in 

necessary, by two of his boys in rain 

elevator well which 

EXTRUDER FORMS FRENCH FRIES 

rises at 

coats. He also attaches a "Drizzle Gard" 

flick of switch. 

SEASONS! Well has automatic plug-in, 

thermostat control, delivers 

The Dri-View firm says extra profits and 

accurate measure to kettle. explained, "is blended with the dehydrated 

repeat sales are stimulated by promotion of 

potato flour by whipping for no longer 

SERVES!correct height for easy 

the "Drizzle Gards" at airers. In addition, 

than 10 seconds. This mixture then immediately 

sets up into what looks like 

counter service. Stands 

patrons will come out on rainy nights when 

alone or fits into counter 

otherwise they would stay at home. The 

mashed potatoes. It is of that consistency. 

plan. 

firm is introducing a new improved rain 

An extruder tank is used to mix the 

visor with simplified mounting instructions, 

SELLS! Built-in eye appeal. Red 

potatoes in. Once this Is done, a pull on 

larger cantilever supporting rods and additional 

vacuum cups, which it is said 

white 

the extruder 

modern 

handle forces 

design. Colored 

tubular 

the potatoes 

through 

illumination 

a bottom plate that has square 

eliminates twisting or collapsing of the 

for golden-glow 

holes in it. 

popcorn. 

This forms the french fried 

visor. It also is making available a visor 

potatoes. The potatoes drop directly into 

that is 10 inches shorter for imported 

Get Ready! Write 

the fry kettle and fry in 

for complete 

90 seconds." 

"compact" cars. These visors are mounted 

information today! 

on the metal top of the car instead of on 

the windshield. 

DRY, NON-REFRIGERATED STORAGE 

MANLEY, inc. 

"Super Fry" flour is dry non-refrigerated 

'1920 

storage, he added. Refrigerated storage is 

Wyandotte 

Royal Crown Sales, Earnings 

• Kansas City 8, Mo. 

not necessary. Cases may be stored under 

The BIGGEST Name in POPCORN tor more than 35 years counters or in a store room. One cubic 

foot of the flour will serve as many french Set a Record High in 1965 

fries as nine cubic foot of pre-blanched An all-time high in sales and earnings 

frozen french fries, he said. When rehydrated 

in the extruder tank, the product 1965, says William E. Uzzell, president. 

was recorded by Royal Crown Cola Co. in 

CASH DRAWER ""?.. 

will hold up for 12 hours without refrigeration, 

for 36 hours under refrigeration. crease of $6,058,634—or 13 per cent—over 

Sales totaled $53,422,325 in 1965, an in- 

Warning bell and disc tumbler lock. 

Made of Indiana hardwoods. Smooth 

One tank will serve 48-three-ounce servings. 

At the end of the day's operations, 

lacquer interior. Natural lacquer 

1964 and topped all previous years. Earnings 

for the year amounted to $4,690,770, 

or office gray exterior (specify). 

Size 18'.i"W x 14%"L x 4V2 " High. 

ORDER OR 

product left in the extruder's 

WRITE 

tank may be after providing $4,538,000 for federal and 

INDIANA CASH DRAWER CO. M 'e". Cash Drawers removed and placed under refrigeration for state income taxes. This was an increase 

P.O. Box 236B Shelbyvillt, Irtd. for over 40 years. use the next day. Due to the lighter consistency 

of "Super Fries," he said, three over 1964. Earnings per share of $1.26 

in earnings of $909,967—or 24 per cent 

JI^SJBwk 

ounces of "Super Fries" appear to be as showed a 22 per cent increase over the 

large as four ounces of conventional french previous year's performance of $1.03 per 

fries. 

share. "The momentum of 1965 is continuing 

in 1966," Uzzell adds. "January 

A new fad among teenagers, Patterson 

*** CHROME 

added, is ordering a cold drink and a bag of sales reached a new all-time high for that 

SOLD 8Y 

POPCORN 

fries. 

NATIONAL 

MACHINES He suggested that snack bar operators 

well underway. We expect this year to set 

month, and our 1966 marketing program is 

THEATRE 

SUPPLY T* Sj?** feU *g clean Discussing the popularity of even higher records for our company." 

french fries. Bert 

to the window of the concessions center, so 

Patterson, vice-president, sales, J. Hungerford 

Smith Co.. predicted at the recent 

With 

The 

Drizzle Card' Visors 

product comes packed in sealed that patrons can "see" how the visor is 

polyethylene bags and is reconstituted by attached. 

adding water, he stated. "The water," he 

convention of the National Drive -In Fast 

Food and Soft Ice Cream Industry, at the 


I 

'Every detail, every tl»>si!>ii included t provide best possible jilm enjoyment 

NEW CENTURY PARAMUS: TOP COMFORT 

I he best possible enjoyment of 

motion pictures free of any extraneous 

noises! This is the keynote emphasized in 

the design and features of Century's new 

2,00C-seat Paramus Theatre, which is conveniently 

located on Route 17, at the 

Garden State Plaza Shopping Center, in 

Paramus. N.J. The new Paramus, a 

stadium type theatre, is the seventh the- 

Leslie R Schwartz (left), 

president of Century 

Theatres since 1955. 

atre opened by the 55-year-old Century 

circuit since 1961. Headed by Henry C. 

Miner jr., chairman of the board; Leslie R. 

Schwartz, president; and Martin H. Newman, 

vice-president and treasurer, Century 

states that "every detail, every design has 

been included" in the new Paramus "to 

satisfy the goal of patron comfort and convenience 

and to provide the best possible 

environment for movie-going pleasure that 

55 years of experience and modern technology 

can provide." John Jackson, manager 

of the Paramus. has been with Century 

for 16 years—starting as an usher. 

Comfort and convenience for Paramus 

patrons start outside the new theatre itself! 

An illuminated canopy, designed to 

protect patrons during inclement weather, 

extends around the sides of the theatre. 

It is 510 feet Ions: and 10 feet wide! 

The Paramus has not one but three attraction 

signs. Patrons can thus determine 

the title of the current attraction from 

anj point leading to the theatre. The extenor 

of the building is white silicon brick 

Continued on following page 

Inviting entrance, lobby of new 2,000-seot de luxe stadium type Century Paramus Theatre, in Paramus, 

N J Theatre has two front selling positions for rapid sales and an inside position lor hard ticket 

policy. Two way speaker system is installed in boxotfices. 

BOXOFFICE

A PERFECT GIVEAWAY! 

Here's the perfect promotion for Grand 

openings, Anniversary celebrations or just to 

say "Thank You" Dewy fresh vanda orchids 

or the popular everlasting woodrose will make 

your next promotion a teal success. Write or 

wire for brochures. 

~%Bk**4f 

All flowers shown approximately V2 

New Century Paramus has illuminated canopy, 510-feet long and 10 feet wide, around sides of 

theatre to protect patrons. It also has three marquee attraction signs. 

-&/owez?of 

wan 

The Biggest 

In 

Profit-Maker I 

Your Concessions Line* 

^4- 

Jl4 

' 

SNOW 

CONES 

8 1/2 Cents Profit 

On Every 10-Cent 

Unit Sold 

CENTURY PARAMUS: TOP COMFORT 

Continued from preceding page 

and features strips of charcoal glazed 

brick. The front is offset with white 

speckled glazed brick. The building area 

ditioning system is fully zoned for individual 

area comfort. It maintains even 

temperatures throughout the orchestra, 

balcony, loge and lobby. Some 1,300 yards 

of plush carpeting, exclusively designed for 

Century Theatres, is used. Doors are installed 

in the rear of all orchestra aisles 

to insure the patron of viewing the show 

18,500 square feet. 

is 

in a soundproof auditorium. 

An outdoor speaker system 

In addition, 

is installed 

soundproof material is installed 

in the 

throughout 

front and both sides of the theatre. 

the theatre. Walls are insulated 

This keeps 

with 

the public informed of show 

corrugated 

time and the availability of seats. Music 

aluminum. The ceiling is 

acoustically treated. All mechanical equipment 

played when announcements are not being 

is isolated 

made. 

is 

from the auditorium. And 

double walls were constructed to insure 

A two-way speaker system in the boxoffice 

makes it easy for patrons and the 

soundproofing! Wall coverings are "Vicrtex"—a 

vinyl fabric— with a "Mirra-disc" 

cashier to talk to each other. Parking for 

pattern. Colors are madonna, gun metal 

500 cars is free and "more than ample." 

Three automatic answering phones and 

and gold. 

four public telephones are provided. Boxoffices 

20-FOOT REFRESHMENT COUNTER 

have two front positions for rapid 

sales and an inside position for hardticket 

A 20-foot refreshment counter, designed 

to provide service as quickly and as efficiently 

sales. Three three-unit automatic 

ticket registers and two change machines 

are provided. 

as possible, is provided. The rose- 

wood Formica stand, by Stein Woodcraft, 

Widely spaced, push-back seating by offers a wide selection of candies, nuts, 

Griggs is provided. The first row in the buttered popcorn, cigarete, ice cream and 

orchestra is 23 feet from the screen, enabling 

frankfurters. Adjacent are four soda 

patrons to view the picture with vending machines by Vendo, two candy 

comfort and ease from the first row. A vending machines by Runyon, and a cigaret 

grill 

120-ton, electronically-controlled air con- 

vending machine by Vendo. A 

The Year-Around Confection 

For Indoor and Drive-In Theatres 

Echols improved ice shaver will handle 

your peak crowds. A single shaving operation 

makes enough snow to fill case and 

serve over 400 snow cones. Polished aluminum, 

stainless steel blades, fluorescent 

light In case. 

Special 

ice shaver 

case, as sho' 

offer, 

improved 

(f O O E 

4>0 L J 

and deluxe Tk, % / * 

Get In Now On This Bigtime Money-make 

See Your Local Dealer or Write 

S. T. ECHOLS, Inc. 

Box 612 Bismarck. Mo. 

orchestra is 23 feet fro 

Doors are installed at 1 

screen. Walls are insulated with corrugated 

u of aisles to assure soundproof auditorium. 


: 

. . 35mm, 

' 

and bun wanner at the counter is by Connolly 

Roll-A-Grill Corp. 

Projection equipment includes three 

Norelco 70 35mm projectors and Ashcraft 

lamps. The third projector is for emergency 

use. A six-channel stereophonic 

sound system with 12 surround speakers 

and a separate emergency sound system 

are provided. Both the projection and the 

sound systems were installed by National 

Theatre Supply. The screen is 52 feel 

wide by 25 feet high. It is an "XR-171 

Anti-Static" screen from Technikote Corp. 

The stage setting is made of fire resistant 

Rovana material. The stage curtain is a 

stripe effecl in blue, red and gray, which 

complements the color scheme of the 

theatre. 

eral theatre lighting can be controlled 

from either the projection booth 

or the manager's office. Full emergency 

facilities for instant theatre lighting are 

also provided. In addition a series of emergency 

lighting units located throughout 

the building assumes automatically 

: 

of a power failure. 

A public address system in the auditorium 

provides jack connections at the 

stage which are tied into the theatre sound 

system and switched into the surround 

speakers. Music from the record player 

can be played into the theatre sound system 

and out the surround speakers as well 

as stage speakers. 

Architect was John J. McNamara. AIA 

Decorator was Morton Sanders Associates. 

General contractor was Trinity Construction 

Co., Inc. 

CREDITS: 

Architect: McNamara 

Carpeting: Philadelphia Carpet 

Changeable Letters: Adler 

Changers: Coinometer 

Concessions Stand: Stein Woodcraft 

Decorator: Morton Sanders Associates 

General Contractor: Trinity Construction 

Grill, Bun Warmer: 

Connolly Roll-A-Grill 

Lamps: Ashcraft 

Projectors: Norelco 

Projection Roojn Installation: 

National Theatre Supply 

Screen: Technikote 

Seats: Griggs 

Scat Installation: 

Capitol Motion Picture Supply 

Sound: Ampex 

Sound Installation: 

National Theatre Supply 

Stage Setting: Art Craft 

Ticket Registers: Consolidated 

Uniforms: Brooks 

Vending Machines (Candy: Runyon 

Vending Machines (Cigarets, Drinks* 

Vendo 

Dr Pepper Sales Gain 7% 

In January: New Record 

Sales of Dr Pepper increasec; 

per cent in January and established a new 

all-time high for the same period over past 

Wesby R. Parker, chairman and 

president. It was reported the firm's 57th 

xmsecutive monthly increase in sales. In 

L965 sales gained over 13 per cent, and the 

:irm had "its greatest sales year in history," 

le adds. 

* 

VITA-GLAZE 

the call for 

BUTTE RCUP @ 

adds up to repeat sales-more profit 

the "NAME-BRAND" profit package proved 

by the nation's mostjuccesslql concessionaires 

— new 

paper coating developed 

(or EXCLUSIVE use 

on BUTTERCUP. 

THE DISPENSERS 

SERVO-MAT... Full 

color lighted display panel featuring 

BUTTERCUP"... Completely automatic 

Trigger-touch bar dispenses controlled portion of hot 

butter... Temperature controlled ... Brushed stainless 

steel, easy-to-clean housing. 

DELUXE BUTTER SERVER... A lighted, low cost 

manually operated, heat controlled dispenser for 

small volume locations. Stainless steel finish. 

THE BUTTERCUPS 

3 SIZES 

. with 

. 

Vita-Glaze*, leak-proof, wax-free. The 

nation's most sought after Name-Brand ... in the 

familiar brown and yellow BUTTERCUP". 

THE SALES ACCESSORIES 

INTERMISSION TRAILER 

. 

Color by Technicolor, 

Hollywood produced 40 second power-packed 

entertainment, selling the BUTTERCUP" line 

GIANT 24" BUTTERCUP" ...lighted replica in full 

color. A stimulating sales builder. 

FREE CATALOG... illustrated to show sales getting 

display items ... the way to increased volume without 

increased overhead and sales attendants. 

1109 NOKIH M'TF'IR ROAO 

MUWAUKEf. WISCONSIN 53226 

BOXOFFICE February 21. 1966 

25

Another CRETORSFirsT 

fleV* Motorized 

Transfer Pump 

Unit quickly 

"ts coconut 

Then push 

the button! Liquid 

oil is transferred—fast 

and 

without waste— 

seasoning 

wer or other 

80 00 

A 

'Very Efficient' New Concessions 

Building for French Village Airer 

Model "85 

Same efficient liquifying 

action, 

but with hand-operated 

pump for oil transfer. 

*65 00 

f.o.b. Toledo, Ohio 

These pumps fit 

50 lb. standard pail of coc 

CRETORSficoô^ 

SINCE 188S 

\ NWitbwwA 

Ubutter 

]OIL 

ti 

' CONCESSIONAIRE PACK 

I FOR BUTTER POPCORN . 

ORDER YOUR 

SUPPLY NOW 

99.80% PURE DAIRY CONCENTRATE 

NO WATER ~N0 SOGGY POPCORN 

NO WASTE • NO RANCIDITY • NO CURD 

NEEDS NO REFRIGERATION 

20% MORE VOLUME PER POUND 

17 MORE SERVINGS PER POUND 

Red, white, pink, blue and chartreuse colors 

theme inside of new concessions building at 

Publix' French Village Drive- In, in E. St. Louis, 

III. Refreshment center has two self-service 

lanes. Stand is 51x31 feet, has new stainless 

steel equipment, now features pizza. 

Designed to fast-serve 1,150 persons 

during 15-to-20-minute intermissions, 

the new brightly lighted, colorfully decorated 

concessions building and facilities 

of Publix' French Village Drive-in, in E. 

St. Louis, 111., is "very efficient" and is 

earning "most flattering comments from 

patrons." says Vincent P. O'Leary, district 

manager, Publix Great States Theaters, 

Inc. 

The new concrete block building, which 

replaces an older one at the 600-car airer, 

is—including the new restrooms—56x42 

feet. It is built on a concrete foundation 

and located on ramp five—the approximate 

center of the arena. Outside colors are 

blue and chartreuse. Inside colors are red, 

white, pink, blue and chartreuse. It is air 

conditioned and centrally heated by electricity. 

Fluorescent lighting is used. 

The refreshment center in the new building 

has two self-service lanes. The concessions 

stand is 51 by 31 feet, and has new 

stainless steel equipment. It is open before 

and during the show. Food is not sold 

"to go." Pizza, which was not served at the 

old stand, is now on the menu. Other menu 

items include: hot dogs, hamburgers, barbecue 

and fish sandwiches, shrimp rolls, 

tamales, popcorn, butter popcorn, coffee, 

milk, hot chocolate, "Coke," orange and 

"Sprite." 

Equipment includes two Tolona pizza 

ovens, two Bally ice cream cabinets, two 

Star Metal food warmers, two Star Metal 

popcorn warmers, two Scotsman ice 

makers, two National cash registers with 

automatic changers, and a Cretors popcorn 

machine, Avenco hot chocolate dispenser 

HIGHEST SPREADING QUALITIES 

ADVANCE BUTTERING NOW POSSIBLE 

SAVES TIME • SPEEDS SERVICE 

INCREASES SALES 

MAKES MONEY . . . MONEY . . .MONEY 

ct for DAIRY SERVICE CO. INC. 

'1109 N. 108th SI 

MILWAUKEE, WIS. 53226 

ODELL CONCESSION SPECIALTIES CO. INC. 

P.O. BOX 288, CALDWELL. IDAHO 83605 

New concrete block concessions building at 600-car French Village Drive-In is 56x42 feet, 

built on concrete foundation at fifth ramp. Outside colors are blue and chartreuse. Center 

is designed to serve 1,150 persons in 15 minutes. 


film, type 5385. from $36 per 1.000 : 

and Bunn-O-Matic coffee maker. Pictorial 

signs by Coca-Cola are also used. 

The French Village Drive-In opened in 

1942. George Hickey is manager. It has 

a playground equipped with swings, slides 

and Miracle whirls—all in two sizes—and 

for shuffleboard and horseshoes. 

CREDITS: 

Cash Registers, Automatic Changers: 

National 

Coffee Makers: Bunn-O-Matic 

Food Warmers: Star Metal 

Genera! Contractor: Roberts-Lano-Gfay 

Hot Chocolate Dispensers: Avenco 

Ice Cream Cabinets: Bally 

Ice Makers: Scotsman 

Pizza Ovens: Tolona 


Popcorn Warmers: Star Metal 

Kodak's 66 $171 Million 

Capital Projects Budget 

For U.S. Sets 

Record 

Eastman Kodak's $171 million 

budget for capital expenditures in the U.S. 

in 1966 is the largest in Kodak's history, 

the firm reports, and is about $50 million 

over the outlay for 1965. The funds will 

provide for additions, replacements and 

improvements to the company's U.S. 

facilities. It includes $94 million for the 

Tennessee Eastman and Texas Eastman 

divisions; $67 million for Rochester. N.Y.. 

facilities; and about $10 million for sales. 

distribution, and other units. In thi 

five years. Kodak has invested over $430 

million in capital improvements in the 

VS.. the firm states. The 1966 expenditures 

will again come from company funds. 

and the firm continues debt free, it adds. 

Capital expenditures for Kodak companies 

operating outside the U.S.. which 

come largely from their own funds, was set 

at $61 million, up about $23 million from 

1965. the firm also reports. Included ore 

$44 million for manufacturing, marketing, 

and color print and processing facilities in 

Europe. $12 million for Canada and Latin 

America, and about $5 million for Africa, 

Australia, and the Far East. In the past 

five years over $136 million has been invested 

by Kodak companies outside the 

U.S.. Kodak reports. About 70 per cent has 

been invested to Europe. Indicating how 

Kodak continues to contribute favorably to 

the U.S. balance of payments, the firm adds 

that, to the past five year.-, it has received 

well over $500 million more from exports, 

plus dividends and royalties from abroad, 

than it has paid out for imports, dollar investments 

outside the U.S.. and dividends to 

share owners in other countries. 

Kodak also announced a reduction, effective 

January 26. to the price of its 35mm 

professional motion picture color print 

\ 

lor more flrive-iwrolils 

To Vittle Vendor quick service... 

FOR YOUR DRIVE-IN— 

MORE SALES-MORE PROFITS 

PER INTERMISSION— 

with VITTLE VENDOR 

self-service equipment 

At intermission, time is money! 

The more people you can 

move through refreshment lines, 

the more your profit . . . 

With VITTLE VENDOR 

self-service hot-food dispensin 

lines you can give your 

customers a greater variety, 

instant food service AND 

BY SERVING MORE, make those 

greater profits. 

Your choice of 

overhead warmers, 

drop-in counter and 

free-standing units 

with moist or dry 

heat, all in stainless 

steel, all National 

Sanitation Foundation 

and UL approved. 

Write today for free 

Vittle 

Vendor catalog 

and price list, 

and the 

full line of Star Metal 

Food Service Equipment. 

No obligation, of course. 

*'. 

^ 

*fiM?*?*a*l 

$32.50 per 1.000 and of its 35mm professional 

motion picture black-and-white 

Continued on following page

LQO/C/ 

ANNOUNCING A NEW IMPROVED 

"DRIZZLE 

GARD 

BOOST RAINY NIGHT ATTENDANCE 

• New foolproof instructions 

• 

Easily attached, stays on 

• 

Pleases patron, handsome profit 

For full details write to 

DRI-VIEW MANUFACTURING CO. 

1800 Dutch Lane, Jeffersonville, Ind. 

SPECIAL 

Prices 

DISCOUNT 

on 

-BUMPER SIGNS - 

Order Before April 1st 

and SAVE 10%! 

SEND FOR FREE 

LITERATURE NOW ! 

ACE- HI 

DISPLAYS, INC. 

21 Front N W. 

Grand Rapids 2, Michigan 

KODAK TO SPEND $171 MILLION 


positive film, type 5302, from $17 per 1.000 

feet to $16 per 1.000. It also stated it is 

changing its terms of sale for professional 

motion picture film to 2 per cent 10 days 

end of month, or net 30 days end of month, 

also effective at the same time. 

W. Allen Wallis. president. University of 

Rochester, also reports Eastman Kodak Co. 

will contribute $6 million to the school's 

$38 million capital campaign. The twopart 

grant will provide $3.4 million toward 

modernization and expansion of teaching 

and research facilities at the university's 

school of medicine and dentistry and $2.5 

million in unrestricted funds for other educational 

facilities "to be used as trustees of 

the university think best." 

Prunty Popcorn Processors 

And Growers in St. Louis 

Since Starting in 1874 

By MYRA STROUD 

Popcorn 

growers and processors, 

Prunty Seed and 

Grain Co. now 

headed by Francis H. 

Barnidge, was established 

in 1874 on the 

St. Louis waterfront 

^k*. by the late Charles E 

iMtpPH H Prunty. Barnidge is 

| ^^4^| I the son of the late 

B Francis J. Barnidge. 

Francis H Barnidge who, as the younger 

half brother of 

Charles Prunty, succeeded Prunty. The 

vintage firm, with levee warehouses and 

offices on Main street, shared its opening 

day with the opening of the world renowned 

Eads Bridge spanning the Mississippi. 

This original site in 1939 was required 

to make way for the Jefferson 

Memorial Riverfront project. The firm 

was relocated, still in the shadow of Eads 

Bridge at 620 North 2nd Street, combining 

six floors 2 per cent of 

New Larger Building for Wagner Sign Service 

TO FILL 

y POPCORN BAGS 

flND B0XES W|TH 

» . THE NEW PATENTED 

Sâr 

2 -\3P££GSCOOP 

THOUSANDS OF 

DELIGHTED USERS 

4* ONLY ^2ÂT WUR 

^ 

£SP> THEATRE SUPPLY Of 

POPCORN SUPPLY DEALER 

WSMk 

In Chicago for over 46 years, Wagner Sign Service, Inc., recently moved into new larger building, above, 

in west side suburb, Melrose Park. Founded in 1919, Wagner has pioneered manufacture of theatre 

marquees and development of both plastic and aluminum letters. 


100 miles. A second-run house before be- 

Ted Graulich. president 

Cinema Theatres. Inc., the theatre is located 

two miles from Evansville's downtown 

area and two miles from the 

shopping center. 

i 

by 

. 

moisture content to maintain quality control. 

The 50- and 100-pound bags used are 

of waterproofed jute particularly d< 

and fabricated with inner paper and tar 

liner to retain moisture. Peanuts, at 

Prunty product, on the other hand, becomes 

tough from high humidity and are 

packaged in ba di tied to seal out 

moisture. 

Remodels! Extends Radius to WO Miles 

PAST ASSOCIATION PRESIDENT 

President Francis H. Barnidge, who 

joined the family firm in 1920 on graduation 

from Washington University in St. 

Louis, is aided in the firm's operation by 

active participation of a brother. Edward 

C. and sister. Edith, who has been 0:1 the 

office staff for 20 years A second 

Martha R.. although interested in the firm. 

has followed a career ni beaching 111 the 

local high schools and will retire soon. 

Barnidge is a past president of the Popcorn 

Processors Ass'n. and was national 

liaison officer representing the group in 

matters relating to the Office i 

Administration He is married to the 

Miss Viola Bircher, with whom he 

celebrated their 35th wedding anniversary 

last June. Their daughter. Mary Helen, 

teaches creative art in a local high school, 

and son. Francis Talbot Barnidge. 111 the 

automotive industry, resides in Delaware 

with his wife and five-year-old son. 

Prunty's fulltime staff of 25 includes 

warehouseman John L. Williams. \ 

of 33 years with the firm, and office staff 

member. Frank Bauer, who has racked up 

47 years of service. 

Ted Graulich's Cinema 35, Evansville. Ind 

became "a brand new theatre" after remodel 

ing: extended drawing radius to over 100 

miles by featuring exclusively long run road 

shows, all-reserved seat policy. 

Complete remodeling and a swing 

to long-run roadshows and all-seat-reserved 

policy have created a new image for the 

Ind.. 

lie, 

and extended its drawing radius to over 

Graulich's first move was to red 

the front of the theatre, so as to 

tin appearance of something new and 

erase its previous image "There were cer- 

Continucd on following page 

During Your Rush-Hour Periods . . . 

[TIME IS MONEY 

And Minutes Mean Profit Dollars! 

s No Special Attention • No Estimating Demand, Just Open 

As Needed • Absolutely No Waste To Cut Your Gross • Plus this^ji 

very special advantage: Castleberry's is GENUINE Barbecue cooked 

g, lazy hours over open pits Its outstanding flavor wins customers £•• 

nstantly, and KEEPS THEM! 

RADIUS NOW 100 MILES 

OUR EXPERIENCE 

CAN SAVE 

MONEY FOR YOU! 

Continued from preceding 

page 

Putting round pegs in round holes initially avoids costly 

revisions. That's why your TEDA theatre equipment dealer 

can save you money. He has broad experience in proper 

product application and theatre design. He knows his 

business ... and that's good for your business. Call him. 

The Queen Feature Service

. 

Texas Airers to Display 

New Prism' Screen Sign 

George English's daughter, Kathryn, U, 

firm's new "Prism" screen sign for marquees 

Four Stanley Warner and four Jefferson 

Amusements drive-ins will be provided 

with new glittering "Prism" screen signs 

for outside marquee display by his firm. 

says George English, head of George English. 

Inc. The airers. which recently made 

their own two-coat applications of the 

"Prism" plastic coating on the corrugated 

aluminum facings of their screens, are: 

Stanley Warner's Winkler. Houston: Circle. 

Waco: Corral, Fort Worth: Fredericksburg, 

San Antonio: and Jefferson Amusements' 

Don, Port Arthur: Chief, Jacksonville: 

Redland. Lufkin: LaPorte. LaPorte. English 

also says the theatres will be photographed 

and a special "Prism" screen 

trailer prepared and issued each theatre. 

New Color TV Test 

Announced by SMPTE 

Film 

The Society of Motion Picture and Television 

Engineers announces a new color 

TV test film for use by laboratories, telecasters, 

manufacturers, producers and 

agencies as a "reference print" for subjectively 

evaluating color release prints 

and color TV transmission systems and in 

performing quality control. Wide use of 

this film between film laboratories and 

telecasters will result in a major step toward 

effecting a consistent match of color 

release prints to be reproduced on TV, it is 

stated. 

The film as produced in 16mm. 35mm. 

and 2x2-inch slide formats is intended to 

serve the film laboratory and telecaster as 

a "representative material" to subjectively 

evaluate product for density and color 

balance and as a final subjective evaluation 

of the performance of color TV transmission 

systems, after the chain has been 

properly set up. The film incorporates a 

narrative sound track 

FOR MORE INFORMATION . 

on products and services advertised in 

this issue of BOXOFFICE use the 

handy Readers' Service Bureau coupon 

on page 47. Just check and mail. Postage 

is paid, too! 

pit! plus! 

will 

bring 

more profit 

to the most 

profitable 

concession 

in 

your 

theatre! 

PROVE IT NOW! 

opsit 

America's finest 

popcorn seasoning imparts 

rich 

*. 

butter-like flavor.. .and color! 

We'll send you a working sample, free for the asking! 

SIMONIN • PHILADELPHIA 34, PA. popping specialists to the nation 

Rio Syrup Company 

CRETORS 

POPCORN 

MACHINES 

GOLD MEDAL 

PRODUCTS 

CONCESSION 

EQUIPMENT 

AND SUPPLIES 

vopco** 

RIO SYRUP COMPANY 

S. 4, St 1806 Jcffcnon Av Louis Mo 

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Buffalo Outdoor Specialty Co., Inc. 


'I 

Servus-Fone Motiograph Moves to New Facilities 

LIBERTY 

FIREWORKS 

I 

For Record-Breaking Dri»e-!n Ciowds | 

You are assured Greater Value, Safety, 

Brilliance, Color, Flash and Noise. 

Spectacular LIBERTY FIREWORKS ore the greatest 

boxoftice attraction because they ore the 

tinest! They pay for themselves in increased 

attendance, 

READ THIS UNSOLIC- GET FREE CATALOG 

TESTIMONIAL 

NOW! 

ITED 

'We have shopped around 

lustrated shows the gor- 

lor fireworks to use in our 

geous beauty and magnificent 

parisons have found we 

ERTY 

splendor of LIB- 

FIREWORKS. 

get the best deal from 

LIBERTY. Your displays 

priced Reasonably from $35 

are brighter." 

$1,000 and up. 

to 

NOTICE: NEW HOME ADDRESS 

LIBERTY DISPLAY FIREWORKS CO. 

Hegeter Lone 

Site formerly Hegeler Zinc Plant 

P. O. Box 683, Danville, Illinois 

Phone 442-2539. If no answer coll 446-6743 

A move of offices and plant to the new enlarged quarters shown above is announced by H. T. Matthews, 

of the Servus-Fone division of Motiograph, Chicago. New facilities are at 4363 W. Montrose Ave., and 

phone is (312) 777-2972. Expansion of facilities was reported necessary to expedite production to meet 

demand for Servus-Fone's ordering systems, drive-in theatre speakers. 

BOXOFFICE: 

Subscription 

Order Form 

825 Van Brunt Blv Kansas City, Mo. 64124 

Please enter my subscription to BOXOFFICE, 51 

issues per year (13 of which contain The MODERN 

THEATRE section). 

$5.00 FOR 1 YEAR 

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STREET 

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Enclosed 

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TOWN STATE ZIP. NO. 

NAME 

POSITION 

How to Tell True Interest 

Rate; Cost of Credit May 

Be Higher Than Realized 

By HAROLD J. ASHE 

V\f "en you borrow funds from your 

batik or other lender, or finance equipment 

purchases through time-payment arrangements, 

such as conditional sales contracts, 

the amount of interest you pay 

or the so-called carrying charges may seem 

reassuringly reasonable. 

The actual rate being charged for interest 

or carrying charges may be two 

or three times as high as you believe 

you're paying. The loan or purchase may 

still be warranted, but you should know 

the true price tag in advance. Often, from 

a sound business standpoint, the cost may 

be prohibitive, and particularly so if the 

cost exceeds the rate at which your own 

capital in your business is earning. 

This higher true interest rate is often 

not recognized as such because of the peculiar 

conditions and circumstances surrounding 

certain kinds of loans and timesales 

contracts and the method for computing 

the interest or carrying charges. 

Some loans are repayable on an amortized 

basis; that is, part of the principal, 

as well as part of the interest is paid off 

each month. Conditional sales contracts 

and other forms of time-payment financing 

also employ the amortizing principal 

for paying the agreed on purchase price. 

another element in determining the 

Still 

true interest rate is the period of time 

over which the amortization is spread. 

The true or effective interest rate is determined 

thus: i a) stated interest rates 

ib) average amount available to the borrower 

or buyer, and (c) the length of time 

until complete payoff. 

"STATED RATE" IS FACTOR 

In setting forth the interest rate being 

charged, and in computing the total 

dollar amount of the charge in any amortized 

payment arrangement, a stated rate 

is used as the factor. Thus, if the principal 

is $1,500 to be completely paid off in 12 

months, the interest may be stated as 6 

per cent, or $90. 

If. in the past, you have borrowed 

through, for instance, a real estate mortgage 

at 6 per cent interest, an amortized 

loan on which 6 per cent is used as the 

factor may seem quite fair. However, in 

TRI SWING IS 

the action apparatus it see-saws 

PLAYMATE 

playground equipment 

The DELMER F. 

Box 288 

Concordia, 

Kansas 

write for free brochure 

HARRIS Co. 


. ONTO 

I "- 

SPEED 

the case of the real estate mortga 

stated rate is the same as the effectivi 

rate, even though payments are amortized 

Each successive month's interest is figured 

on the then remaining unpaid principal 

balance. This is not the caw with most 

other amortized loans, although you may 

think so. The effective interest rate may 

be twice as much— or more. 

On an annualized basis, in this example, 

you have had the use of only slightly 

more than half of the original loan The 

first month, you have the use of $1,500. 

At the end of the month you pay $132.50 

\ the Fines! Announcer . . . 

Impex Recorded 

II

To 

HOW TO MAKE SURE THAT YOUR 

DRIVE-IN IS READY FOR SPRING 

REOPENING: A HANDY CHECKLIST 

By WESLEY TROUT 

- 

tion and sound equip- 

^^ FUL 

I HE SUCCESS- 

OPENING Of a 

drive-in theatre depends 

upon projecjtf^V" 

,"*V 

%— ij-/ merit being in first 

"*" 

jft 

class running condi- 

^fittw ~ tion 

- ° often we 

^n^^v^^te. n 

needing parts or a 

W^ 

i^^^k 

TIB 1 rebuilding job not 

^"«" taken care of until a 

Wesley 

week Trout 

or two before 

reopening time. Parts 

replacement or rebuilding job should be 

done while the theatre is closed down. And 

a check of other equipment in the projection 

room should be made well in advance 

of the opening date. This will give you 

more time for a tuneup of the sound system 

and cleaning all the equipment. 

Projector mechanism: First, let us gather 

up the things we need to clean and adjust 

the mechanism. We will need a bundle 

of clean, lintless rags, solvent, projector 

oil and grease. When cleaning with solvent, 

always mix enough projector oil in it so 

that the parts will not be too dry after 

cleaning. You will also need a medium size, 

stiff bristle paint brush for washing various 

parts and units. A stiff bristle tooth brush 

is excellent for scrubbing sprockets and 

small parts. 

Most theatres wrap up the mechanisms 

during the winter months, and this will 

prevent dust and dirt from getting on the 

equipment. If this has been done and the 

mechanisms were in good mechanical condition 

when the theatre was shut down, all 

that will be necessary to do is to drain out 

(if enclosed type mechanism) the oil and 

refill with the correct amount, up to the 

mark on the reservoir. It is best to flush 

out the reservoir with some oil before refilling 

with fresh oil or grease. Motiograph 

mechanisms use special grease. It is a good 

idea to remove the mechanism from its 

base and clean and relubricate, so that you 

can thoroughly clean the base and soundheads 

and then reinstall. This will make 

it easier to clean the mechanism and check 

it over for worn parts. 

REMOVE OPEN TYPE MECHANISMS 

"Open type" mechanisms should always 

be removed and all the parts possible removed 

and thoroughly washed and dried 

old model Simplexes) before replacing on 

the base. Scrub gears, sprockets, etc., with 

medium size paint brush in small pan. 

Caution: Be sure to thoroughly wipe all 

New Fireweed, Anchorage, Uses Strong Lamps 

FOCAL LENGTHS! 

See Kollmorgen for 11" and beyond 

I 

Now, Kollmorgen offers you the widest 

range of theater lenses, in speeds and 

focal length extremes. For extra short, 

e.f. range, the telescopic BX294 series 

has no equal. This series has 7 items 

in focal lengths of 1%", 1%", 2" 2Va", 

2V2", 2%" and 3". These superior 

lenses, with built-in telescope adapters, 

bring you the benefits of longer back 

focus, larger rear aperture, sharper 

focus and more complete overall 

corrections. 

Get all the facts. Ask your 

equipment dealer for latest information 

on Kollmorgen Projection lenses 

for 1966 or write us. 

KOLLMORGEN 

CORPORATION 

Dick Holta (left), projectionist, and Alfred Winn, manager, look over projection equipment in new 

Fireweed Theatre, Anchorage. Owned by Horry J. Hill, Lathrop Co., IjOO-seat hardtop has Strong 

Americas Number 1 

Source 

0/ Optimum Image Quality 

lamps, Norelco projectors, 25x5S-foot Walker screen, Simplex-Ampex sound. National Theatre Supply 

Co., San Francisco, installed equipment, furnishings. Hill's new 650-car Sundown airer is on same site. 

34 


; 

i show 

mil' 

the parts and units dry with a clean, lintless 

rag before reassembling, Also, when 

n placing shafts, place a few drops of 

projector oil on them so that they will be 

properly lubricated This same advice Is 

for mechanisms in which the sears and 

•shafts run in a constant oil bath. Do not 

wash mechanisms that employ ball bearings. 

Wash i! ;n 01! — not in 

Olvent, a- it may injure them. A clean 

projector will add many years to the mm 

ins parts. And it only takes a few minutes 

of your i each day to wipe the dust 

and any surplus off the mechanisms and 

soundheads 

CLEAN SPROCKETS DAILY 

The modern projector mechanism may 

expected to give flawless screen performance 

be 

without many replacements for 

years This is because, in almost all late 

type mechanisms, the gears and shafts run 

in an oil bath and many late type models 

have sealed-ln-for-life lubricated bearings, 

and many have ball bearings for longer 

and quieter operation (requiring only a fewplaces 

that need hand oilingK Do not let 

particles of film gather in the film or opercompartmerat, 

and do not. lit your 

sprockets gather oil and dirt, as this will 

cause the picture to jump. Clean sprockets 

day and replace when teeth become 

too badly worn. Worn or "under c-tit" 

sprocket teeth will cause film damage and 

an unsteady projected image. Use a stiff 

bristle 

tooth brush, moistened with a little 

solvent, atid scrub the sprocket and its 

teeth every day before you start the show 

AVOID WORN SPROCKET TEETH 

Check sprockets: Even though the intermit 

'int. takeup and feed sprockets are 

extra hardened, they do wear down 

'sprocket teeth > and should be replaced 

an appreciable wear that may 

cause film damage or an unsteady picture 

Sprocket teeth that are hardened wear 

down fairly even but in time become 

•under cut." Takeup and feed sprockets 

are generally fastened on their shafts with 

a screw and can easily and quickly be removed 

and replaced. Be sure, however, to 

take off or loosen the stripper plate before 

you remove or replace sprockets. In most 

modern mechanisms it is also easy to remove 

the Intermittent sprocket. On the 

Brenkert projector. the intermittent 

sprocket is held by a left handed screw, and 

this must be turned counter-clockwise to 

remove it. With other makes of projectors. 

it is necessary to remove the entire intermittent 

movement in order to chat 

sprocket. 

Intermittent movements: The parts in 

termittent movement operate at a 

very high speed and. therefore, this unit 

requires special attention. It 

extremely important to use only thi 

-rade of projector oil in the case, 

filling it up to the red mark and no more 

than this amount. Motiograph projectors 

use a special grease, obtainable from most 

supply dealers, in the intermittent movement. 

Cam. starwheel or sprocket should 

be replaced if the pin has too much play 

Now Eprad Speakers At 

Low Prices With Longer Guarantees 

Want a speaker deal? Call your Eprad dealer. He's got 'em . . . the 

famous Merit, Blazer and Par speakers at new lower prices. All 

with the superior dollar-for-dollar quality you expect from Eprad. 

In fact, the Merit and Blazer carry a new guarantee . . . two full 

calendar years. Get the facts, and a deal, from your Eprad dealer. 

Sold Internmtionally Thru Th«*fre Supply Demfor 

BUILDING DRIVE-IN SPEAKERS LONGER THAN ANYONE 

THE VERY FINEST 

PROJECTOR PARTS 

The ultimate in precision, long life and dependability — 

they keep projectors in top operating condition essential 

to good pictures, patron satisfaction and good business. 

Available through your Theatre Equipment Dealer. 

MACHINE WORKS 

4615 W. LAKE ST.. CHICAGO 44. ILL. 

TI.LI PHONE AREA 112-ES I-ltJt 


BOXOFTICE :: February 21. 1966 

35

i 

streaks 

. The 

There Must Have Been 

More Reasons than 

We Realized why 

TUFCOLD 

Dichroic 

REFLECTORS 

would quickly outsell all others. 

SO WE TOOK A PEEK! 

GUARANTEED 2 YEARS 

— twice as long I 

The brilliancy of your pictures really is 

dependent directly upon the condition of 

your reflectors and old reflectors do waste 

light, power and carbons. 

TUFCOLD reflectors produce more light on 

the screen because it is reflected from the 

front surface without passing through the 

glass twice. Tufcolds also cut heat ot the 

aperture and lens by 50% — make constant 

refocusing unnecessary — stop emulsion deposit 

on the film track and prevent unnecessary 

wear on the projector. 

HOW TO BE READY FOR SPRING 


in the starwheel slots or movement is 

noisy. Adjust the cam and starwheel when 

the parts are warm. Or if you adjust while 

the parts are cold, leave just a very little 

play in the sprocket. Worn sprocket teeth 

cause an unsteady picture: likewise if the 

starwheel and cam are badly worn. Check 

bearings for wear. Never install a new cam 

with an old starwheel. or vice versa. If 

movement has been in operation a long 

time, it may be better to send it to a local 

repair shop and have it completely rebuilt. 

We have found many projectionists capable 

of doing a first class repair job. provided 

they have the tools and knowledge how this 

should be done for a quietly running unit. 

TEST PROJECTOR BEFORE RUNNING 

Do not attempt to run your projector, 

after the theatre is closed for several 

months, until you have thoroughly checked 

it. Check the lubrication, motors, takeup. 

intermittent movement and soundhead before 

turning the current on. It best to 

is 

check the mechanism by turning it over 

several times by hand before turning the 

motor on, making sure there is no bind or 

obstruction that might cause damage. 

The parts in your intermittent movement 

are carefully finished by special machinery 

and are precision made in order to run 

quietly and produce a steady picture. The 

projector runs at a speed of 90 feet per 

minute. Photographs are moved past the 

aperture 24 times per second. This will 

give you some idea how^ fast the intermittent 

movement parts operate and. 

therefore, the maintenance of this unit is 

so important and needs special care. It is 

the "heart" of your projectors. 

Gear train: The gear train should be 

checked at frequent intervals for too much 

backlash, as this will cause trouble in keeping 

out "travel ghost" in the picture 

running up or down I 

gear 

teeth, if they do not run in an oil bath, 

require some lubrication for keeping down 

wear—a few drops of oil occasionally. 

All the oil should be drained out of 

mechanisms in which the gears run in a 

continuous oil bath, and fresh oil should be 

put in before projectors are again put into 

operation. Lubrication should be changed 

after 600 hours of operation. This will add 

many more years of wear and help assure 

less replacement of gears and bearings. 

If you disassemble an "open type" 

mechanism and remove the gears, be sure 

to use a small center punch and mark the 

gear teeth (mark slightly two teeth and 

one in the center) so that you will get them 

back in the same teeth and avoid gear 

noise. 

MAINTENANCE SAVES DISASSEMBLY 

If mechanisms have been kept clean 

and covered up during the winter months, 

it may not be necessary to completely disassemble 

them. Instead it may only be 

necessary to thoroughly clean parts and 

units with a lintless cloth. 

Adjusting idler rollers: We find this adjustment 

sadly neglected. Often the rollers 

are "riding" the film or are too far from 

the sprocket, thereby causing loss of loops. 

There is a screw, or sometimes an eccentric 

bushing, for making the correct distance of 

idler roller from sprocket face Adjust 

rollers so that they are exactly the distance 

of two thicknesses of film from the 

sprocket face. Also, be sure to center the 

groove of the roller, so that the sprocket 

teeth are in the center of it. This applies 

to the idler rollers in your soundhead, too. 

Occasionally the shaft of the rollers should 

be lubricated, so that they will turn freely 

and do not develop a flat place and cause 

film damage. The idler rollers should be 

cleaned every day with a tooth brush—the 

same way you clean the sprockets. 

KEEP TENSION SHOE SET RIGHT 

It is of paramount importance to keep 

the tension shoes set correctly in order to 

obtain a rock steady picture, provided the 

intermittent movement is in first class 

running condition. The tension igate 

shoes 

i 

cannot overcome faulty functioning 

of the intermittent sprocket or worn 

sprocket teeth. There should be just 

enough tension on the shoes to held the 

film steady and project an image without 

any up and down movement. The guide 

rollers should have enough tension so that 

HHumRefund 

not 100% 

isf ied 

LIGHT UP YOUR SCREEN 

WITH NEW TUFCOLDS! 

THE STRONG ELECTRIC CORP. 

11 CITY PARK AVENUE* TOLEDO, OHIO 43601 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by 

theatres than ALL other makes COMBINED. 

Per Hundred, postpaid: 

Mixed Sizes. 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

for 2 lamps $7.00 

They save 25 °o or more of carbon costs

3 

the picture will not have any side movement. 

The sprocket must not have any 

end play, as this will cause the picture to 

have side motion. There are adjustments 

on all intermittents for taking out any end 

play, and this should be checked. 

Arc lamps: Due to large screens in 

drive-ins, powerful arc lamps must be used 

in order to obtain sufficient illumination. 

These lamps must be properly ventilated. 

There must not be too much heavy draft, 

however, as this will cause an unstabilized 

arc. and too much draft could blow tin- arc 

out 'In our Manual you will find recommended 

blower system for drive-ins and 

indoor theatres. ) 

PROPER CARE OF CARBONS 

Carbons should be kept in a dry storage. 

It is a sood idea to place a few carbons in 

the lamphouse and be assured they are 

free from any moisture. Use the correct 

carbon combination for maximum results 

Do not overload your carbons. 

Considerable light loss can often be 

attributed to dirty or old reflectors. Use 

Bon Ami and polish your reflectors with 

a clean, lintless cloth. 

The arc feeding mechanisms of all leadine 

makes of projection arc lamps are very 

simple in operation and require only clean- 

\na and lubrication. The most important 

1 

i 1 

points of maintenance are : 1 I keeping the 

feed motor clean. i2> checking the brushes 

and. occasionally cleaning the commutator. 

Make 

sure the asbestos wire in the 

lamphouse is "springy" and makes good 

electrical contact. The carbon contacts 

must be kept bright, so that they will make 

good contact with the carbon. Do not let 

contacts become pitted. Rotating type positive 

carbon holders must be cleaned every 

day. Duty contacts will cause erratic feeding 

of the carbon. Keep carriage slides free 

of carbon accumulation and place a small 

amount of lubrication on them, so that the 

carbons will feed smoothly. Use the type 

BRIGHT WAY TO REDUCE SPEAKER DAMAGE 

Replacing speakers on regular junction boxes is like 

fumbling for the light switch in the dark. Result? Many 

drive-in speakers tumble to the ground and receive the 

kiss of death from a car wheel. The Glo-Top helps eliminate 

this damage. Its all-weather, translucent, butyrate 

top glows in the dark. Makes it easy to replace speakers 

properly. Does it for a long time since all parts are completely 

weatherproof. In addition, the rugged fiberglass 

base prevents shorting out to ground in wet weather. 

But in case you're one of the traditionalists that insist 

on aluminum junction boxes, Eprad makes them, too. 

Take your choice. Either way the price is surprisingly 

low. Call your local Eprad dealer today. 


Sold Internationally Thru Theatrt Supply Dealers 

w 

New Sign for Skyway 

1214 Cherry Street • Toledo. Ohio 43608 

SPEAKERS • HEATERS • JUNCTION BOXES • CASH CONTROL SYSTEMS • SOUND SYSTEMS 

SERVING THE THEATRE INDUSTRY SINCE 1946 

New sign oi Skyway Drive- In Theatre, in War 

ren, Ohio, replaces one used for \7 years. It is 

built on foundation of former sign Airer is 

owned by Walter Lostition 

for 

Send 

complete 

information 

NATIONAL STUDIOS 

42 West 48 Street. NYC 

LAMOUTE 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlarged plant facilities auure OVERNIGHT 

service from coost to coast. 

Ploitlc Slo.ru tngrov.d for th. Entlr. Th.otr. 

Sand tor Fold*' "Pot pend. 

DURA ENGRAVING CORP. 

February 21. 1966

; 

j 

NOW... YOU CAN STAY OPEN ALL YEAR HOW TO BE READY FOR SPRING 

your lenses are clean and free of any 

finger marks. A small camel hair brush is 

WITH THERMOLATOR INKAR HEATERS! 

excellent for dusting the lens surface. Use 

a flat type brush for easy cleaning. Then 


Total car comfort 

your lens cleaner and tissue for final 

500 and 750 

of lubrication recommended by the manufacturer. 

fit 

and avoid any vibration that might cause 

cleaning. Make sure your lenses tight 

watt models 

Check your carbons to see that an unsteady picture, particularly when 

they are adjusted properly (in proper using long Cinemascope projection lenses. 

For permanent alignment) 

. so that you will obtain maximum 

light output from your lamps. It is 

or hand-out 

installations 

extremely important, also, that the correct 

REFINISH, PAINT SCREEN 

Rugged construction 

distance from the center of the reflector Screens: A good screen surface is a 

to the aperture be maintained. 

"must" in drive-in theatres, as you need all 

Guaranteed safe 

Lenses: 

light, satisfactory 

In order to 

picture 

obtain 

definition, 

maximum 

use 

the light possible in order to obtain a clear, 

We brilliant picture. find too many theatres 

with inferior surfaces that contribute 

Keeps windshield 

only high quality widescreen and Cinemadry 

and clear 

Scope lenses. Clean every day with a good to loss of light and poor picture definition. 

lens cleaner. Just wiping the lens surface There are various good types used today, 

with a dry piece of cloth or lens tissue will but mostly used are "painted," using a 

not thoroughly clean it. Use a good lens regular screen paint distributed by leading 

cleaner, which may be purchased from screen manufacturers and a few others 

most local theatre supply dealers. When that do not deal exclusively in paints. Most 

one set of your lenses is not in use, be sure drive-in screens should be refinished at 

to place a lens cap on it or store in a least every two years, depending on the 

small parts cabinet near the projectors. climate and type of paint used. This paint 

You cannot obtain a sharp focus unless can be applied with a roller or sprayed on 

Thermolator Inkar Heaters have more 

practical dollars-and-cents value for your 

drive-in theatre than any other comparable 

heater on the market! They pay for 

themselves from your increased profits. 

THERMOLATOR CORP. 

1628 Victory Boulevard. Glendale 1, California 

DEIBLER TRACKLESS TRAINS 

«-*q| 

"A Terrific Traffic Builder" 

DEIBLER 

"The World's Greatest Trackless Trains" 

914 Claflin M. 

Phone: PR 8-5480 

NGCs New Thunderbird Features Fast Service 

Modern refreshment 

of new de 

center 

luxe 1,182-car Fox 

Thunderbird Drive 

In Theatre of Na 

tional General Corp., 

Sacramento, Calif., is 

designed to provide 

fast service for 1,000 

patrons during any 

12-minute period. 

Operation is completely 

self-service 

four cashiers. 

and has 

Air conditioned 

building has 16-foot 

aisles, entrances on 

two sides. Two exhaust 

blowers move 

12^00 cubic feet of 

air a minute. 

TICKET PRINTERS SINCE I898 

WRITE US 

ABOUT YOUR 

NEEDS 

RESERVED 

ROLL -MACHINE f 

BOOK STRIP 

I 

Absolutely 

ii&\ 

WELDON, WILLIAMS 6- LICK 

Counter has 65-foot 

front aisle. Overhead 

infra red light rays 

in machines heat 

boxes of buttered 

popcorn. Pizzas ordered 

entrance 

at 

are ready at checkout. 

Special design 

food warmers provide 

including 

a 

sandwiches 

wide range 

— 

of 

hamburgers, 

cheeseburgers, barbecued 

beef and tama 

les. Drink dispensers 

offer soft drinks, varieties 

of milk, coffee, 

hot chocolate. 

' 

BP?« •• j. » " ~ — 

""

for a smooth finish. Be sure your surface 

is clean, removing any dust accumulated 

before applying. 

Amplifiers: Tubes should be removed 

and checked in a high quality tub 

for quality and emission In push-pull 

stages they should always be 

matched for good quality and maximum 

output. The prongs should be polished and 

t 

the sockets cleaned. SO that lie tubes will 

make good electrical contact As dust and 

ool will eventually settle around 

and in the sockets, it is important that you 

remove and clean tubes at least once a 

month thus eliminating troubles here. 

Use a stiff bristle paint brush tor brushing 

put sockets and around them—also for 

Cleaning out the inside, where the com 

ponents and wiring are located. Also 

check the terminals and wiring to the 

resistors, capacitors and tube sockets Make 

pure ii» connections are tight and no! 

corroded. Any capacitor or resistor suspected 

of being defective should be Immediately 

l-eplaced with an exact duplicate. 

Do not take chances on a hit-or-miss inspection. 

Do not wait for trouble to 

develop. Make a thorough check, so that 

your system will give you topnotch sound 

reproduction. Defective tubes are 80 to 90 

per cent of poor sound reproduction and 

loss of volume, etc. Use high quality, we" 

known brand, vacuum tubes for long service 

and trouble-free operation. 

&e6h Cêzoy STRUCTURES 

ENGINEERED FOR 

STRENGTH AND BEAUTY 

— Prefabed and shipped with plans or 

— Prefabed plus supervision or 

Hundreds ol top quality Selby towers used by 

— Completely erected by our crew the finest theatres tor 17 years. Engineering 

skill and integrity at low cost. 

ALTERNATE CHANNEL AMPLIFIERS 

Many projection rooms are now equipped 

with dual channel amplifiers. And these 

should be used at alternate times one 

everj' other week. This will keep the electrolytic 

capacitors in good operating condition. 

Also, by using each amplifier one 

week, it will give you a check on Its operating 

performance. Should one become 

you can use the other for 

emergency operation. 

Speakers: Drive-in speakers should be 

checked every day. Those with bad cones 

should be replaced. Check the wires frequently 

at the tei-minals. making sure the 

connections are tight and wire in good 

condition. Wires that have some of their 

insulation partly off may cause a short, 

and you may have to discontinue the entire 

ramp until new wire is installed. Often. 

when shorts occur, it will cause loss of 

volume and ramp cut-out until repairs are 

made. A speaker with a cracked cone will, 

of course, cause inferior sound reproduction. 

Always keep several speakers ready 

for replacement. Use only high quality 

speakers for high quality sound output 

Cheap speakers will not give satisfactory 

service. 

DAILY RECORD RECOMMENDED 

We are strong for a daily record on 

maintenance you may do. Also, keep a list 

of parts on hand. When you use any part, 

mark it down and reorder. Keep a stock of 

all fuses at times for the projectors, rectifiers 

or generators, sound system and rewind 

motor. Keep these In your parts cabinet, 

so that you can find them quickly m 

an emergency. Always keep handy a complete 

set of takeup and feed sprockets for 

projectors and the soundheads. If the 

takeup is belt driven, keep a spare belt 

made up. ready to install—-and avoid a 

long shutdown. 

BOXOFTICE February 21, 1966

EQUIPMENT & DEVELOPMENTS 

New Cretors Motorized Transfer Pump 

Also Melts Coconut Oil in Pails 

A new thermostatically controlled motorized 

transfer pump that will rapidly melt a 

50-pound pail of coconut oil and quickly 

transfer the oil from the pail to another 

container is announced by Cretors and Co. 

The "T50P" model is reported a heavy duty 

unit that will fit any standard 50-pound 

pail of coconut oil and "ideal for transferring 

liquid coconut oil to the seasoning 

drawer of a popcorn machine or to any 

other type of container." H. E. Chrisman, 

Cretors vice-president, adds that it is 

"especially practical for those popcorn machines 

that do not have the seasoning 

pump as standard equipment." 

New Improved Rain Visors by Dri-View 

Includes Model for 'Compact' Cars 

A new "Drizzle Gard" rain visor for cars 

that eliminates twisting and collapsing and 

is more stable is announced by Dri-View 

Manufacturing Co. The new improved 

visor, says the firm, features larger cantilever 

supporting rods and additional 

vacuum cups. Simplified, condensed 

mounting instructions are also provided 

These illustrate in detail, by an enlarged 

view of the visor and windshield, how to 

attach the visor. A new model visor, which 

is 10 inches shorter than standard, is also 

being introduced for use on Volkswagens 

FOR MORE 

INFORMATION 

Use Readers' Service 

Bureau Coupon on Page 47 

and other small imported care, says Dri- 

View. This model is mounted on the car's 

metal top instead of on the windshield. 

New Mop-On Shampoo for Surface 

Cleaning on Carpets Announced 

A new mop-on. fast-acting shampoo for 

surface cleaning of carpets is announced 

by Multi-Clean Products, Inc. Designed 

for regular use in keeping carpeting looking 

clean and also to extend the time between 

regular machine shampooings, the 

new shampoo is called "MORS' and is 

termed a special formula with high detergency 

foaming, low wetting penetration 

and fast drying ability. Surface dirt is removed 

by mopping or sweeping the carpeting 

with a mop dipped into a pan of 

"MORS." No other equipment is needed. 

One hundred square feet can be cleaned 

in about five minutes, says the firm, and 

under normal conditions the carpeting will 

be dry and ready for traffic 30 to 40 

minutes after cleaning. 

New Star Metal Economy Coffee Urns 

Have Stainless Steel Single Jacket 

The new "Starbrew" economy coffee urn, 

now available from Star Metal Corp., 

comes completely equipped for immediate 

operation, requires no extras, and is of 

maintenance-free, sanitary, all-welded, diestamped 

all-stainless construction, says the 

firm. Die-stamped stainless steel liners, 

which are easily removed, exposing the urn 

body interior for easy accessibility and 

cleaning are additional features, it adds. 

Other reported features: (1) A pitched 

liner that guarantees total coffee drainage 

and maximum sanitation and easy 

cleaning. An all stainless basket that 

supports the coffee bag above the brew for 

thorough, even saturation. (3) A fully 

electric thermostat that provides low water 

protection against burnouts when the urn 

is operating. (4) Heavy duty immersion 

type heating elements. (5) Sanitary 2 1 /2 - 

inch-high stainless steel legs and bottom of 

urn completely enclosed. The "Starbrew" 

is also available in gas operated models. 

These feature an insulated heat corral 

that is said to increase heat surfaces over 

100 per cent, reduce operating costs, and 

allow the urn to be placed within an inch 

of walls and back panels. High speed, 

slide-out burners compatible to propane, 

mixed or natural gas are stated added 

features. 

New Standby Emergency Power Equipment 

Supplies 350-5,000 Watts AC Current 

A new standby emergency power source 

that is available in units supplying 350 

watts up to 5,000 watts is announced by 

Kato Engineering Co. Vital equipment 

such as lights, night watch alarms, automatic 

safes, and furnace controls can be 

plugged directly into the converter's alternating 

current receptacles and the converter 

plugged into an AC wall receptacle, 

says the firm. An automatic transfer and 

by-pass arrangement allows the vital 

equipment to operate from normal power 

at all times until the power fails. When 

power fails, the load is automatically 

transferred to the converter, which starts 

operating—drawing its direct current 

power from storage batteries and converting 

it to AC. When normal power resumes, 

the converter shuts down automatically. 

When set on "test," says the firm, the converter 

runs from the DC supply and can be 

used as an AC supply independent of the 

commercial outlet. An automatic "trickle 

charger" keeps batteries at peak charge at 

all times. 

New Large Screen TV Projector 

Is Remote Controlled Unit 

Sharp, clear images can be projected 

onto large screens, both front and rear, 

from either off-the-air or closed circuit 

TV signals with the new single-unit 

"Amphicon 220" TV projector, says Dalto 

Electronics Corp. The unit weighs 96 

pounds, is remote controlled and can be 

operated from as far away as 500 feet, the 


firm adds. Size Is 23% inches high. 19' 2 

inches wide and 23 inches deep. It operates 

on 110-120 or 220-240 volts alt. i nating 

current Mature brighitness is reported 4 

foot-lamberts on a 12-foot-widc standard 

beaded screen. Video Input is ' 

i 

to 3 volt 

peak-to-prak negative across 75 ohms. 

New Aluminum 'Finned' Spot-Floods 

Provide Both Oval and Round Beams 

A new line of spotlights that is adjustable 

from spot to flood position and features 

"finned" housing of anodized extruded 

and cast aluminum is being introduced 

by Lighting Equipment Co . the firm 

states. They are available in both round 

and oval beam models. The "finned" housing 

is said to assure proper "heat relief," 

and the anodized black finish to assure 

"standing up" under the most si 

ating conditions. Six-inch-lens units are 

also reported to accommodate a choice of 

250. 500, or 750 watt T-20 lamps. An 

inch model will handle 1.000 watt lamps 

Each unit includes a mounting yoke, "C" 

clamp for pipe mounting, and color frame 

holder. It is also hinged for rapid relamping 

and has vent holes and 36-inch asbestos 

leads. 

New Roll Film in Perforoted Sheets 

Speeds Concessions Handling, Sales 

Paster handling, advance preparation 

and reduced waste are possible with the 

new Roll-O-Sheets perforated. premeasured 

plastic film, says Roll-O-S 

Inc Hamburgers and other sandwiches 

can be wrapped merely by dropping a 

! the film over the sandwich and 

scooping the sides under, says the firm. 

HEYER-SHULTZ 

UNBREAKABLE 

METAL 

REFLECTORS 

/MAXIMUM SCREEN ILLUMINATION 

• GUARANTEED 5 YEARS! 

HEyER-SHULTZ,lnc.Ctd«Grov«,NJ. 

Ask Your Motiograph Dealer 


I 

I 

I 

I 

Popcorn cups can be covered merely by 

wrapping the film around the cup in opposite 

directions so that the film clings 

to itself. Taffy apples can be wrapped 

merely by placing the apple on a sheet of 

the film and pulling the film up and 

around the stick. The roll film is available 

in uniform sheets, which eliminates 

tearing off too much or too little. Dispensers 

hold up to three sizes of the film. 

As each perforated sheet is torn off, a 

patented film finder lip holds the next 

sheet in position, away from the roll, 

ready for use. The film forms an airtight 

seal that is reported to keep foods fresher 

and more sanitary than other wraps. It is 

also said to keep leftovers fresh and permit 

advance preparation with no loss of 

flavor or freshness. 

foreign matter from crystallizing and collecting 

on electrical parts. Machine base 

is 15'/4 x8 1 2 x21 3 4 inches. Bowl is 26 inches 

in diameter. 8'^ inches deep 

Dry Foam Unit Cleans 250 Square Feet 

Of Carpet in Hour for Less Than 30

2 > 

' 

Other reported features: U) Liquifies fermentable 

portions of sanitary wastes. » 

destroys and loosens scum in drains. (3) is 

non-toxic, non-corrosive and non-caustic. 

is harmless to human beings and pets. 

5' will not damage plumbing 

New Sandwich-Salad Units by Star Metal 

Designed to Meet 'Rush Time' Demands 

HERE'S THE BEST TICKET 

YET FOR DRIVE-IN 

ADMISSION 

CONTROL! 

| 

i B 

U 

i.i i m 

Let's face it. 

Lack of good drive-in admission control can cost 

you money. We haven't found the perfect solution yet. But 

we have come up with a new ticket that gives you the best 

control 

possible. 

The Automaticket ST2xl issues a single flat strip of 1 to 5 

tickets. Takes only a second to stub. Any hand-tearing is 

easily spotted. And when used under the windshield wiper, 

the strip makes a perfect occupancy control check. 

A completely self-contained, plug-in 

sandwich and salad unit for meeting "rush 

period" demands quickly and easily in the 

smallest possible space is being introduced 

by Star Metal Corp., says the firm. Called 

the "Polar Cub." the new unit can be 

placed right in the service area and provides 

six cubic feet of refrigerated storage 

space—including a heavy duty freezer compartment—in 

27x27' •> inches of floor space. 

It is available with stainless steel or colorful 

decor-matching fronts. Other reported 

features: (1) stainless steel top. (2) eight 

stainless steel salad pans, adjustable, sanitary 6-inch-high plated 

steel legs. The unit is also said to be completely 

inches of a new extra rigid "one shot" ixjlyurethane 

"foamed-in-place" insulation that 

is "more than twice as effective as ordinary 

insulating materials." A more efficient 

condensation barrier is reported 

provided by a breaker strip that is bonded 

right into the foamed-in-place insulation 

and can never come loose. A new magnetic 

gasket is full perimeter sealed. 

See for yourself why the ST2xl is 

Ask your dealer for some sample strips. 

just the ticket for drive-ins. 

>^///7777/7///^/y/ 

CONTROL SYSTEMS 

EZ231 PACKS MORE SELL 

IN 

DRIVE-IN 

PAINTS 

"Sell" Better Pictures on SPATZ 

HI-LITE TEXTURE WHITE 

Brilliant Drive-ln Movie Screen Paint 

Roll On the Paint that Rolls in More Cars 

Non-Toxic Chemical Pellets Melt 

Ice 30 Times Faster Than Salt 

A new melting compound called "X-73." 

in small pellet form, generates instant heat 

by exothermic action and will thaw snow 

and ice 30 times faster than salt at P 

says The Monroe Co.. Inc. It is also reported 

non-toxic to animals and pets and 

harmless to vegetation and pavements. In 

addition, it will not leave a residue that 

can be tracked into buildings, says the 

firm. "X-73" with phosite is also said to 

act as a rust inhibitor and protect exposed 

metal surfaces. One pound will melt 

over l'j pounds of ice in 15 minutes at 

0" F. One hundred pounds will cover 

5.000-8.000 square feet depending on tern- 

U 

USE SPATZ LIVELY COLORS 

For Concessions, Entrances, Speaker Posts and Fences 

IT'S TIME TO SPRUCE UP FOR 66 NOW 

Contact Your Nearest Theatre Supply House 

rarea PAINT INDUSTRIES 

Inc. 

1601 N. Broadway, St Louis 63102 Phone 314-241-0830 

BOXOFFICE :: February 21. 1966

. . . The 

< 2 > treated 

3 • 

3 

r fhe NEW ^ 

TECHNIKOTE 

JET WHITE 

SCREEN" 

A SPECIAL COATING uniformly scoffers 

incident light regardless of 

and provides an easily 

incidence angle 

cleaned appearing 

surface with substantially less gloss than 

conventional flat finishes. 

WILL STAY WHITER LONGER! 

WILL GIVE BETTER CLARITY 

AND COLOR RENDITION! 

SCREEN 

anti-static pearlescent screen 

that excels for both 35mm and 70mm. 

THE FINEST IN 

DRIVE-IN SCREEN PAINT! 

"SUPER-WHITE/'HI DENSITY" 

... the old stand-by! / ... for stipple effect 

Better than ever. / with lamb's wool roller. 

"VINYLKOTE M m;;;r^t,re e s: 

Available from your authorized Theatre Equipment Supply Dealer 

TECHNIKOTE corp. 

ITS 

NEW! 

WOLK-LUBE 

Extra Hi-Heat Lubricant 

For All Type 

ARC LAMPS 

particularly those operating at 

extremely high temperatures 

Highly resistant to oxidation—leaves no 

carbon or ash residue—pure white, will not 

stain equipment or hands. 

WOLK-LUBE is packaged in 4 oz. 

dispenser cans—with oiler 

ONLY $2.00 

Order from your local theatre supply dealer 

EDW. H. WOLK, INC. 

1241 So. Wabash Ave, Chicago, Illinois, 60605, 

Moving 

Be sure to send us label from 

cover of your BOXOFFICE 

soon as you have new address. 

Please allow several 

weeks for change. 

BOXOFFICE 

825 Van Brunt Blvd. 

Kansas City, Mo. 64124 

perature and depth of snow or ice, the 

firm adds. The pellets are also said to have 

greater melting effectiveness than flake 

calcium chloride and contain no ammonium 

nitrate or ammonium sulfate. 

New Ice Shaving Machine Also Makes 

Sno-Balls, Sno-Cones, Slush Drinks 

Redesigned especially for drive-in theatre 

concessions. Sno-Master's new model 

ice shaving machine also will make Sno- 

Balls, Sno-Cones and the new slush drinks, 

the firm, Sno-Master Manufacturing Co.. 

states. The new model requires only a 

single square foot of space. Its fully insulated 

ice hopper holds about 25 pounds of 

ice. With a flick of the finger, ice is shaved 

directly into the cup as needed. Ice does 

not come into contact with hands of the 

operator at any time, the firm adds. The 

machine is also said to dispense five cups 

in 10 seconds. Designed for counter use, 

it automatically delivers the required 

amount of "sno" right into the cup. An 8- 

cent profit on every 10-cent sale is possible, 

says the firm. Other reported features: 

(D Ice is completely protected in the 

covered insulated hopper, which keeps out 

bacteria, dust and all foreign particles. 

(2) No waiting for large lumps of ice to 

melt. i3) Oast aluminum, gleaming 

mirrored finish. 

New Replacement Cone Unit 'Floats' 

In Neoprene, Ends Rattles, Buzzes 

1 

A new 4-inch replacement cone unit that 

actually "floats" in soft neoprene and 

"once and for all" ends rattles and buzzes 

between the cone unit and speaker case is 

now available from Minneapolis Speaker 

Co., the firm states. Incorporating recent 

technological advancements, the new 

"Model D-4-IIL Ultimate" replacement 

cone is said to fit in virtually all speaker 

cases. Other reported features: CD Indestructible 

plastic impregnated cloth cone. 

cloth cone protector, 

aluminum voice coil form that will not 

warp or absorb moisture, (4> epoxy resins 

for bonding of critical parts, (5) special 

dichromate plating over zinc plating on 

metal parts provides double plated protection 

against corrosion and optimum surface 

for adhesives, i6> 1.47-ounce machined 

alnico VB magnets. i7> terminals oriented 

to fit with RCA speakers, depth 

"automatically variable" to fit in all 

speakers—including Eprad "pressure fit" 

cases— , full face gasket to fit properly 

—without rattle or buzz—in all popular 

4 -inch cases. 

New Aerosol Plastic Spray Protects 

Documents, Art Work, Maps, Books 

Permanent protection for art work, blueprints, 

maps, books and other documents 

can now be sprayed on with "Memo Brand 

Plastic Book Cover," a new aerosol product 

from Evans Specialty Co., says the firm. 

It is available in an 11 -ounce spray container. 

Other reported features: CI) Will 

also waterproof the above items. < 2 > Will 

protect checks from alteration. 1 1 Will 

protect wallpaper in heavy traffic areas. 

(4) Will stop runs in nylon stockings. 

The following concerns have recently 

I tied copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by using the Readers' 

Service Bureau coupon in this issue of 

The Modern Theatre. 

Lily-Tulip Corp. is offering a free 24- 

page booklet called "Recipes for Profit," 

which is a collection of practical ideas in 

food merchandising and recipes designed to 

assure profitable returns. The recipes are 

accompanied by descriptive accounts on 

the selection of paper goods which are most 

appropriate for food courses. Variations 

in food menus are also noted, and each 

recipe is covered with merchandising tips 

and sales promotional suggestions to attract 

more business. The preface tells how 

disposable food service can reduce costs 

and still provide customers efficient service. 

Cretors and Co. offers literature on its 

new "Superflo" cotton candy machine 

whose parts and workmanship the firm 

guarantees to produce candy floss for one 

million cones or 30 months, whichever 

comes first. 

Star Metal Corp. is offering information 

on its new "rush period," completely selfcontained, 

plug-in sandwich and salad unit. 

Called the "Polar Cub." the unit is designed 

to meet demands quickly, easily in the 

"smallest possible space" and also provides 

6 cubic feet of storage space. 


NAC Scheduling Another 

Contest for Concessions 

Idea Man of Year in '66 

Plans for a prize contest to select the 

"Concessions Idea Man of the Year" for 

1966 are being readied by the National 

Ass'n of Concessionaires, says Julian 

Lefkowitz. L & L Concession Co.. Detroit. 

NAC's second vice-president and CIMY 

contest committee chairman. The contest, 

which is the second of its kind for NAC. is 

open to all refreshment concessions operators 

and managers In the U.S. and Canada 

A free all-expense trip to the 1966 NAC 

convention being held September 27-October 

1. in New York City's Americana 

Hotel, will be offered to the winner, whose 

entry is judged the most original and outstanding 

presentation of a successful refreshment 

concessions merchandising campaign. 

Several merit awards will also be 

made to runners-up. 

Mortie Marks, concessions manager of 

the Jefferson Amusement Co.. Beaumont. 

Texas, who was the 1965 CIMY grand 

award winner, will serve as co-chairman of 

this year's contest. He will also handle the 

preparation and publication of a handbook 

featuring highlights of outstanding refreshment 

concessions merchandising and 

promotion ideas judged as the 12 top winning 

entries in the 1965 CIMY contest. The 

handbook, which is now in preparation, 

will be distributed to NAC members. 

A panel of industry leaders will be appointed 

by NAC to judge entries covering 

campaigns completed between August 15, 

1965. and August 15, 1966. In announcing 

the new contest. Lefkowitz said it should 

Solar Screens at New Airer

"ONE-WAY" CAR COUNTER (* 

Counts cars entering—none leaving 

No overlapping—each driveway past "Box Office" 

COUNTED ON SEPARATE COUNTER 

Standard counter, 2 cumulative counters, 

2 driveway treadles and all parts $ 99.50 

With 2 turn-back to zero counters $114.50 

C) "One-Way" Counter (IN ONLY) $164.50 

(Single Lane Counter $79.50) 

K-HILL 

SIGNAL CO. 

Uhrichsville, 

Ohio 

NATIONAL 

CHANGEABLE 

LETTERS 

3/16" Mason ite— Baked Wrinkle Finish 

Red or Black, With Non-Sliding Hooks. 

Made to Fit Any Type Track. 

Weatherproof—Long Lasting. 

Used by Hundreds of Theatres 

Throughout the U.S. 

8" -85c 10 "-$1.00 

16"- $1.75 

Also 6 "-17 "-24" 

Write for Free Sample Letter 

Specify Type Track 

Order Thru Your Supply Dealer! 

Manufactured 

by 

NATIONAL DEVICES 

COMPANY 

3955 Oneido St. Denver 7, Colo 

ZIP CODE

' 

CONDENSED INDEX OF PRODUCTS 

. 

Page 

ADMISSION CONTROLS SYSTEMS. DRIVE-INS 

K-Hill Signal Co. 4S 

ATTRACTION BOARDS AND LETTERS 

Bevelite Mlg. Co. 42 

NalionaJ Devices Co. 46 

AUTO RAIN VISORS 

Dri-View Mfg. Co. 28 

BARBECUED MEATS 

Castelberrys Food Co. 29 

Smithiield Ham 4 Products Co.. Inc. 32 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp. 37 

BUMPER STRIPS 

Ace-Hi Displays. Inc. 28 

BUTTER CUPS FOR POPCORN 

Supuidioplay. Inc.. Server Sales. Inc. 2S 

BUTTER OIL FOR POPCORN 

Dairy Servrce Co.. Inc. 26 

Spocialtios Co.. Inc. 26 

Odell 

BUTTER 

Concession 

SERVERS 

Supurdisplay. Inc.. Server Sales. Inc. 2S 

CARBONS 

Lorraine Arc Carbon Div.. Carbons. Inc. 12 

CARBON SAVERS 

Call Products Co. 36 

CASH DRAWERS 

Indiana Cash Drawor Co. 22 

CLEANING COMPOUND, WINDOW CLEANER 

C. B. Dolge Co. 41 

COFFEE URNS 

Slar Metal Corp. 27 

CONCESSION EQUIPMENT. SUPPLIES 

Rio Syrup Co. 31 

CONCESSIONS FOODS 

Castolberrys Food Co. 29 

Smithliold Ham 4 Products Co.. Inc. 32 

DEORORANTS 


DRINKS. SOFT 

Coca-Cola Co. _.............. S 

Royal Crown Co, a Co. 19 

DRIVC-IN THEATRE EQUIPMENT 

. 

Ballanlyne Insts. 4 Elects.. Inc. 2. 

Drive-In Theatre Mlg. Co. 1 

Eprad. Inc. 35. 37 

Norelco 13 

North American Philips Co. 13 

Projected Sound. Inc. 45 

Reed Speaker Co. 39 

Selby Industries. Inc. 39 

Lou Walters Sales 4 Service Co. 4S 

FIREWORKS DISPLAY 

Liberty Display Fireworks I 

Co.. Inc. 

FLORIDA THEATRE OPPORTUNITY 

Deltona Corp. 42 

Mackle Bros. 4? 

FOOD SERVICE EQUIPMENT 

Star Metal Corp. 27 

GLASS AND CHROME CLEANER 

Kinner Products Co. 22 

HEATERS. IN-CAR 

Ballantyne Insts. 4 Elects.. Inc. 2. 3 


Eprad. Inc. 35. 37 

HOT DOG MACHINES 

Greer Enterprises 20 

INSECTICIDE FOGGING SPRAY 


IN-CAR SPEAKER RECONING 

Minneapolis Speaker Co. 30 

Roed Speaker Co. 39 

JUNCTION BOXES. SPEAKER BASKETS 


Drive-in Theatre Mlg. Co. 17 

Eprad. Inc. 37 35. 

Projected Sound. 45 

Inc. 

LAMP LUBRICANTS 

Edw. H. Wolk. Inc. 44 

LIGHTING. DRIVE-IN THEATRE 


MINIATURE GOLF 

Bulialo Outdoor Specialty Co.. Inc. 31 

MOSQUITO REPELLANT 

PAINT FOR DRIVE-IN SCREENS 


Spatz Paint Industries. Inc. 43 

PLAYGROUND EQUIPMENT 

Doiblor Trackless Trains 38 

Delmer F. Harris Co. 32 

POPCORN EQUIPMENT AND SUPPLIES 

ind Co. 26 

Manley. 

Rio Syru 

C. F. Sir 

PROJECTION ARC LAMPS 

C. S. Ashcrait Mlg. Co. 15 

Strong Electric Corp. 9. 36 

PROJECTOR LENSES 

Bausch & Lomb. Inc. 

Kollmorgen Corp 34 

PROJECTOR PARTS 

LaVoui Machine Works 35 

PROJECTORS 


National Thoatro Supply Co. 11 

Norelco 13 

North Amorican Philips Co. 13 

PROMOTIONS 

Acs-Hi Displays. Inc. 

Commercial Sound Semco . 33 

Flowors of Hawaii. Ltd. 24 

RECTIFIERS 

C. Ashcrait Co. 15 

S. 

REFLECTORS 

Hoyer-Shulli. 

Mlg. 

Inc. 41 

Strong Electric Corp. 9. 36 

Paqe 

REPAIR SERVICE 

Walters Salos Lou 4 Service Co. 

REPLACEMENT PARTS-SOUND. 

PROJECTORS 

ARC 

45 

LAMPS 

Edw. H. Wolk. Inc. 

SCREEN SURFACING. DRIVE-IN 

Technikoto Corp. 

44 

SCREEN TOWERS. 

WINGS. FENCE 

BOXOFFICES. 

44 

CANOPIES 

Selby Industries. 

SCREENS. INDOOR 

Inc. 39 

SUDES FOR LOCAL ADVERTISERS 

Technikote Corp. 44 

National Studios 

SNOW CONE EQUIPMENT 

37 

S. T. Echols Co.. Inc. 24 

SPEAXERS. IN-CAR 


Drive-in Theatre Mlg. Co. 17 

Eprad, Inc. 37 35, 

Minneapolis 30 

Spoakor Co. 

Motiograph. Inc. 41 

National Thoatro Supply. Co. II 

Projectod Sound. Inc. 45 

SPEAKER RECONING 4 REPAIR 

Reod Speakor Co. 39 

Minneapolis Spoakor 30 

Co. 

Page 

Commercial Sound Service 33 

THEATRE EQUIPMENT. LEASING 

Ballantyne Insts. 4 Elocts.. Inc. 2. 3 

THEATRE EQUIPMENT 4 SUPPUES 


National Theatro Supply Co 

Thoatro Equipment Doaloi 

30 

TICKET MACHINES 

Registi 

TICKETS 

Weldon. Williams 4 Lick 38 

TOWERS. WINGS. FENCE. SPEAKER POSTS. 

BOXOFFICES. TRAFFIC RAILS 


TRANSISTORIZED SOUND 

Ballanlyno Insts. 4 Elocts.. Inc. 2. 3 

National Thoatro Supply Co. 11 

Norelco 13 

North American Philip. Co. 13 

WEED KILLER 

C. B. Dolgo 41 

Co. 

WRAPPING FILM. PLASTIC 

33 

Roll-O-SheetB. Inc. 

XENON LAMPS 4 POWER SUPPLIES 

XeTRON Div.. Carbons. Inc. 42 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services advertised in 

this issue cf The Modern Theatre Section or described in the "New Equipment and Developments" ond 

"Literature" and news pages. Check: The advertisements or the items on which you wont more informa 

tton. Then: Fill in your name, address, etc., in the space provided on the reverse side, fold os indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS Issue of February 21, 1966 

NEW EQUIPMENT and DEVELOPMENTS 

Manley, Inc 22 

Minneapolis Speaker Co 30 

Motiograph, Inc 41 

National Devices Co 46 

Notional Studios 37 

National Theatre Supply Co II 

Norelco 13 

North Americon Philips Co 13 

Odell Concession Specialties Co. 26 

Pic Corp 16 

Projected Sound, Inc 45 

Reed Speaker Co 39 

Rio Syrup Co 31 

Roll Sheets, Inc 33 

Royal Crown Cola Co 19 

Selby Industries, Inc 39 

Simonm's Sons, Inc., C. F 31 

Smithfield Ham & Products Co., Inc 32 

Spatz Paint Industries, Inc 43 

Speed Scoop 28 

Star Metal Corp 27 

Strong Electric Corp 9, 36 

Supurdisplay, Inc., Server Sales, Inc 25 

Technikote Corp 44 

Theatre Equipment Dealers Ass'n . 

30 

Thcrmolafor Corp 38 

Vcndo Co 20 

Lou Walters Sales & Service Co. 45 

Weldon, Willioms & Lick 38 

Edw. H. Wolk, Inc 44 

XeTRON Div., Carbons, Inc 42 


about PEOPLE / 

PepsiCo, Inc. has completed arrangements 

for the sale and distribution of 

Pepsi-Cola in Yugoslavia and Romania, 

Donald M. Kendall, PepsiCo president, says. 

This is said to be the first time an American 

soft drink has been sold in either 

country and the first authorized sale of 

Pepsi-Coda in any of the nations of eastern 

Europe. Operations will be conducted by 

PepsiCo. International, of which Peter K. 

Warren is president. 

Royal Crown Cola Co. has appointed 

Mrs. Gloria V. Coombes as editor of "Contact," 

the firm's bimonthly magazine for 

and PRODUCT 

employes and management, says Robert G. 

Turner, vice-president of marketing services. 

A graduate of the University of Wisconsin, 

she was a reporter for several newspapers: 

served with the State Department 

in Washington, Shanghai and Hong Kong 

and with the Department of the Army in 

Tokyo; and was a writer in Royal Crown's 

audio visual communications department. 

Eastman Kodak Co. announces the following 

appointments: Hall Conley as marketing 

director for the firm's eastern 

region: Lincoln V. Burrows as sales manager 

of Kodak's radiography markets; 

John P. Eager as coordinator of film and 

microfilm equipment in Kodak's business 

systems markets division; Donald W. Mc- 

Kibben as coordinator of copy and duplicating 

products in the same division; and 

Anthony Loria and Dr. L. Karl Tong as 

senior research associates in the Kodak 

Research Laboratories. 

The 1965 Progress Medal of the Royal 

Photographic Society of Great Britain has 

been awarded to Dr. Walter Clark, technical 

assistant in the office of tire 

director 

of Kodak Research Laboratories, it is also 

announced. The award was made for Dr. 

Clark's "outstanding contributions to 

scientific research in the field of photographic 

chemistry and processing, graphic 

arts and photographic techniques, and 

publications and direction of team work." 

He was also elected to an honorary fellowship 

in the society. 

BOXOFFICE-MODERN THEATRE 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theatre or 

Circuit 

Seating or Car Capacity.. 

Street 

City State Zip Code. 

^Fold along this line with r OXOFFICE address out. Staple or tape closed 

SEND US NEWS ABOUT YOUR THEATRE, 

YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details;—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

^ Fold along this line with BOXOFFICE address 

BUSINESS REPLY ENVELOPE 

Class Permit No. 874 Section 34.9 PL&R Kansos - - City. Mo. 

BOXOFFICE-MODERN 

The Editor 

MODERN THEATRE 

THEATRE 

825 Van Brunt Blvd. 

Dr Pepper Co. recently added four- bottling 

operations to its more than 450 

franchised plants, it is reported. The new 

operations are in Lewis-ton, Idaho: South 

Hill, Va.; Richwood, W. Va., and Missoula, 

Mont. A. H. Ryon is president and treasurer 

of the Lewiston firm. Donald Spedden 

is vice-president and Mary Ryon is 

secretary. W. R. Kirkland and Joseph Ann 

McPherson head the McPherson Beverage 

Corp. in South Hill. Carl and Ocie White 

are owner-managers of the Richwood operation. 

Raymond G. Small and his sons, 

Robert and Edward, head the Missoula 

plant. 

Dr Pepper Bottling Co., Port Worth, one 

of the Southwest's oldest soft drink bottling 

firms, also recently opened a new 

$500,000 facility with an open house. Officers 

are: W. Gaines Sparks, president; 

Don Sanford, H. B. Dorris m. and W. P. 

Estill, vice-presidents; Mrs. Margaret L. 

Blanton. secretary-treasurer. 

National Confectioners Ass'n has 

named George L. Davison assistant secretary, 

says Douglas S. Steinberg, NCA president. 

He was formerly executive vicepresident 

of the chamber of commerce of 

Waukegan-North Chicago, 111. 

NCA's first color film for the confectionery 

industry is also announced. Called 

"Wonderful World of Candy," the noncommercial 

16mm film is 14 V 2 minutes 

long. It covers modern candy making 

techniques and the industry's role as a 

user of raw materials from all over the 

world, and pictures candy's role as a 

nourishing, quick-energy food for children, 

adults and athletes and a fatigue-relieving 

safety factor for motorists. It is estimated 

3.5 million persons will see the film during 

its first year of showings. 

National Rejectors, Inc. has named 

Robert E. Mattox and T. Earl Romine area 

marketing managers, says H. F. Sackett, 

director of marketing. Romine becomes 

north central area manager, in Chicago, 

and was manager of the Dallas branch. 

He succeeds William R. Sabol, who becomes 

field sales manager at St. Louis. Mattox 

formerly was general service manager in 

St. Louis. He becomes manager for the 

new southwestern area with base in Dallas. 

Dr Pepper Co. won the Princess Award 

with its "Land of Oz" float in the annual 

New Year's Day Tournament of Roses 

Parade in Pasadena, it is reported. 

The MODERN THEATRE SECTION 

THIS SIDE OUT 

KANSAS CITY. MO. 64124

, 

and 

' 

Lookout 

l Uve 

17 

- 

• ADLINES i EXP1.0ITIPS 

• ALPHABETICAL 

INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

— 

THE GUIDE TOgBETTER BOOKING AND B U S I N E S S B U I L D I N G 

7 Arts Sets Major Tie-In 

To Promote 'Ten Indians' 

More than 1.000 key members of the 

press throughout the United States have 

received packaged bottles of Guerlain': 

"Mitsouko" perfume as part of a major 

tie-in between Seven Arts Pictures, distributors 

of "Ten Little Indians,'' and the 

Guerlain Co. 

Mailed from Seven Arts' home office 

m New York, the package includes a selfadhering 

sticker which reads: "Mitsouko 

comes from the Oriental world meaning 

mystery, and we send you this beautiful 

bottle of Mitsouko perfume as a reminder 

to see Agatha Christie's classic mystery. 

'Ten Little Indians.' starring Hugh 

O'Brian and Shirley Eaton. We hope you 

enjoy this fabulous perfume and Miss 

Christie's masterpiece of mystery." 

In addition to the national mailing, bill 

enclosures for Mitsouko will be included 

In monthly statements from prestige department 

stores across the country The 

enclosure features a photograph of Shirley 

Eaton and a Strong plug for the Seven 

Arts film. 

"Ten Little Indians" played its first dates 

in New York. San Francisco and Boston 

Wednesday '9>. 

Col. Using Ski Resorts 

To Aid 'Telemark' Drive 

Columbia Pictures has Invited every 

major ski resort in the Northeast to join 

in an extensive ski promotion for Anthony 

Mann's "The Heroes of Telemark." 

Over 100 special kits containing promotional 

materials and tie-in information 

have been sent to the resorts. 

In the kits are LP soundtrack albums, 

special ski posters, brochures and 

lection of promotional material and stills 

from the Columbia release. In addition, 

a 10-minute featurette containing highlights 

from the film has been made available 

to the resorts. The kits are d 

to provide promotional and display material 

and prize items for contests 

run in conjunction with local open:' 

Promotion in Houston 

A special promotion was held in Houston 

for MGM's "Where the Spies Are" in 

cooperation with station KNUZ. After 

playing a spot announcement on the picture, 

disc jockeys played a record CO 

ing the name of a city, state or county in 

the lyrics. The promotion ran for a 

and the listeners who submitted the most 

complete list of geographical locations 

played over the air received guest passes 

to the film 

Cincinnati Theatre Serves Champagne, Shows 

Film Clips on City Bus for Thunderball' 

The Times Towne Cinema in Cincinnati 

had the distinction ot being Featured by 

both v. 

i' and UPI. for a Him 

promotion. "Thunderball" was the picture 

and the news event was the showing of film 

clips on a regular on-board, in-service 

mi 'Mir; transit bus—the Cincinnati Transit's 

Mi Lookout Club Flyer. 

Passengers boarding the bus at the 

Fountain Square terminal, were served 

champagne upon entering by hostesses 

wearing "007" sweaters. The startled and 

pleased passengers finally settled back to 

enjoy clips from the film which was projected 

by a 1.500- watt generator at the 

rear of the bus. 

A stoftlcd—but happy—transit bus passenger is 

served champagne by a Times Towne Cinema "007" 

hostess in Cincinnati as port ot the theatre's unusual 

promotion for 'Thunderbolt" Also, film clips from 

the picture were shown on the bus as it moved from 

stop to stop. The AP and UPI thought enough of 

the stunt to carry it on their national wires. 

i 

I 

unusual stunt also was public: 

the lo« radio and 

In addition, the promotion 

the Passe::. mired by 

the weekly newspaper of the 

Industry. 

This stunt not only sparked the "Thunderball" 

promotion but also was the highlight 

of the 10th anniversary of U 

Club Flyer. 

The Times Towne chalked up another 

Ten days before the opening. 

BOXOFFICE Sho Feb. 21. 1966 — 27 — 

downtown shoppers rode a free bus v. Inch 

stopped at all "Thunderball I 

Stops" signs. The bus was spa 

painted white and black and can : 

propriate banners 

Police estiiicc million 

people shopped during the ten-day period 

and a goodly number took advanl 

the free rides. In additio: 

Towne Cinema screened "Thunderball" on 

a 24-hour, around the clock policy begin 

.. .

i 

the 

News Media Climb Aboard Dallas 

Batmobile'; 

Theatre Collects $11500 in Batman' Plugs 

The Festival Theatre in Dallas, operated 

by Academy Theatres, Inc., received an estimated 

$11,500 in free publicity in return for 

125 passes for "An Evening With Batman 

and Robin." 

The publicity breaks were accomplished 

without difficulty, "for every person we 

contacted." says Academy Theatres president 

Norm Levinson. "three others came to 

us and offered free space, free time and free 

everything. In my 26 years in the business. 

I never have seen anything like it. There 

were no doors to knock down, no begging 

for space. Everyone seemed to want to tie 

in and ride the 'Batmobile' with us." 

Here's the way the breaks fell for the 

Festival and the 1943 Columbia serial, 

which has been spliced together for a 4' - 2 

hour feature film: 

KLIF was set to start a Batman contest. 

For weeks the radio station plugged its contest 

offering a Hollywood trip to meet 

'Batman and Robin" and a color TV set. 

Levinson and Manager Bob Dent gave the 

station 125 guest passes for the picture. 

The tickets were used as consolation prizes 

and the feature was plugged around the 

clock for two weeks prior to opening. "If 

we were to have paid for this.' says Levinson, 

"it would have cost approximately 

$5,000." 

KRLD-TV ran two 15-minute newscast 

interviews worth another $1,000. WFAA-TV 

station that carries the twice weekly 

"Batman" showi was on hand for coverage 

of the huge crowds lined up around the 

block at the Festival Theatre opening, and 

ran the crowd scenes three times. Worth 

about $1,500. 

KRLD radio taped a two-hour program 

at the opening and used it in its entirety on 

"Teen Comment," which is worth more 

than $500, says Levinson. WRR, KBOX. 

KVTL and KLIP all ran interviews "with 

every personality we could come up with, 

including my manager (Dent), my secretary 

(Evelyn Neeley), myself and even my 

wife." This was worth about $1,500. 

KNAP-FM and KBOX-FM taped 

interviews 

with the audience on the opening day 

and each used an hour program on the 

Festival playdate. This was worth more 

than $500. 

The Dallas Times Herald and the Morning 

News also climbed aboard the "Bat 

Wagon." The theatre received 100 inches 

of copy and art breaks in both papers. 

Dick Hitt. Times Herald columnist, devoted 

his entire column (42 inches) to "Batman" 

at the Festival. He also ran comments 

on the picture at another time. 

Don Safran, also of the Times Herald, 

ran eight blurbs in his "Show Biz" column. 

Southern Methodist University also became 

Batman conscious. The SMU Campus Newspaper 

ran a quarter-page on "Batman" and 

"Batburgers," of which the theatre sold 

plenty in its Festival Terrace Restaurant. 

Newspaper space received was worth in excess 

of $1,500 to the theatre. 

Fun was had by all, says Levinson, and 

the best time "was our nightly trip to the 

bank. We have come to the conclusion that 

whether or not pop art is 'in' or 'out,' popcorn 

is definitely 'in.' " 

Columbia Promotes 'Chase' 

In Saturation Campaign 

Columbia Pictures was joined by 

the Kinney System and the Horn & 

Hardart chain in a citywide promotional 

campaign aimed at obtaining saturation 

coverage of metropolitan New York with 

posters and window streamers heraldmg 

the world premiere of Sam Spiegel's "The 

Chase." 

Kinney, the city's largest parking organization, 

is placing more than 200 posters 

for the Columbia release at all entrances 

and exits to the company': parking 

establishments. In addition, the same 

number of window streamers are on display 

at all Kinney offices. 

Horn & Hardart contributed to the saturation 

campaign with the placement of 

more than 300 window streamers in its 

88 retail shops, automats and restaurants 

throughout the city. The streamers will 

be on display through February. 

Further window space and displays have 

been set in bookshops selling the Horton 

Foote novel of "The Chase," and in music 

stores selling the soundtrack album of the 

film, which premiered at the Victoria and 

Sutton theatres on Friday (18). 

Billy Weir, house manager for the Goumont State 

Theatre in Kilburn, England, used effective stunts as 

part of his promotion for Universale "Shenandoah." 

Here two stunters, top photo, representing Civil War 

soldiers, take aim with their rifles as the "Shenan 

doah" float moves about. Bottom photo, the two 

soldiers stage a mock battle as crowds gather. Weir 

also announced in newspapers that the largest 

family in the area would be admitted free to see 

the picture A family of 13 won the competition. 

Two days prior and the week of playdate, the manager 

also held a photo 

'" 

exhibition on the life of 

Abraham Lincoln. "»• 

Providence Theatre Stages 

'Wake' for 'Loved One' 

Everett Rancourt, manager of the Avon 

Cinema, a Lockwood & Gordon Enterprises 

house in Providence. R. I., scored heavily 

with his "Wake" for "The Loved One" playdate. 

Prior to opening, he mailed out blackbordered 

invitations to all funeral directors 

sympathetically inviting them to a 

"wake" to pay respects to "The Loved One." 

In keeping with the stunt, Rancourt, on 

opening night, had his staff dressed in 

mourning clothes. To further carry out the 

idea, a registration book was borrowed from 

a funeral home and set up in the theatre 

lobby, where those attending the "wake" 

signed in. 

Rancourt reported a strong opening, with 

22 funeral directors on hand. An additional 

74 persons signed the registration book. 

The stunt created considerable comment, 

and the Providence Evening Bulletin featured 

it in its "People and Places" column. 

This unique premiere—4 o'clock in the morning—brought out the night owls in New York to the Forum 

Theatre for 20th Century-Fox's "Our Man Flint." More than 800 persons, dressed in everything from fulldress 

suits to paint-splattered jeans, attended the early-hour screening, followed by a champagne breakfast 

at a nearby Automat. The picture broke opening day records ot the Forum and the Baronet 

Israel-Trip Contest Ties In With 

'Judith' to Open Miami Theatre 

The new Bay Harbor Theatre in Miami 

set up a contest in conjunction with "Judith," 

which opened the $750,000 house Fri- jX 

day (18 1. The winner of the writing con- m 

test on "why I would like to visit the Holy 

Land" was a guest at the opening of the 

Israel-made film and received a trip to Israel. 

Herb Kaplan, vice-president of Broadway 

Ventures, set tie-ins with El A] Israel 

Airlines and University Travel of Cambridge. 

Mass., for the contest. 

— 28 — BOXOFFICE Showmandiser :: Feb. 21, 1966

ATP 

—Documentary 

BV-Reissue 

Col 

1 

Embassy 

Univ 

W 

• M 

—Charlton 

XHIBITOR HAS HIS SAY 

s. 

ABOUT PICTURFS 

ALLIED ARTISTS 

Mara of the Wilderness 1AA1 — Adam 

West, Linda Saunders, Theo Marcuse. 

This was a very good picture. Play it if 

you haven't. You won't be sorry. Played 

Pri. and Sat.—Herman Powell, Foreman 

Theatre, Foreman. Ark. Pop. 1.000 

AMERICAN INTERNATIONAL 

i i 

Ecco narrated by 

George Sanders. Very gory and isn't recommended 

for anybody. Shoudn't have 

been made. No business. Played with 

"Frankenstein Meets the Space Monster." 

Played Pri., Sat.—Rick Clover, Bell Theatre, 

Evansville, Iowa. Pop. 2,000. 

Sergeant Deadhead — Frankie 

Avalon. Deborah Walley, Eve Arden. A 

very good picture. Good cast in this, too. 

Played Wed. through Sat.—S. T. Jackson, 

Jackson Theatre, Flomaton, Ala. Pop. 

Lord Jim iCol)—Peter OToole, James 

Mason, Eli Wallach. Conrad's classic as 

played by a very strong cast has intriguing 

suspense. A feu- patrons complained it 

was difficult to follow, but agreed it was 

highly entertaining. Played Thurs.. Fri.. 

Sat. Weather: Cold and clear.—C. D. 

Simmons, Grace Theatre. Grace. Idaho. 

Pop. 725. 

— Vivien Leigh. Si- 

Ship 

i 

of Fools 

i 

mone Signoret. Jose Ferrer. Not for our 

patrons. Advertised as certain to be an 

award-winning performance among the 

femme lot but still had sparse viewing, 

'Return From the Ashes' 

Excellent Thriller 

Dlltted Artists' "Return From the 

Ashes" has an excellent cast that 

makes this mystery thriller above average. 

A real surprise ending. It holds 

your interest until the end. Not for 

children. Where was the color? 

DONALD E. BOHATKA 

DuPage Theatre 

Lombard. 111. 

'Mr. Moto' Brought Good 

Business, Held Interest 

"The Return of Mr. .Moto" from 20th 

Century-Fox is a very interesting 

movie which 1 held over. More liusiness 

than I had in months. Really 

held the audience interest. I guess it's 

this spy age that we live in now. 

BOB COLIN 

Crest Theatre 

North Springs. S.D. 

Played Sun.. Mon.. Tues. Weather: Cold. 

—Paul Gamache, Welden Theatre. St. Albans. 

Vt. Pop. 8,500. 

Chamberlain, Yvette Mimieux, Arthur 

Kennedy. Very good, or at least my patrons 

said so. Played Sun, Mon—S. T 

Jackson, Jackson Theatre. Flomaton, Ala. 

Pop. 1.480. 

PARAMOUNT 

Breakfast at Tiffany's > Para-Reissue) 

Audrey Hepburn, George Peppard, Patricia 

Neal. Here is my favorite motion picture. 

I guess I'll play it every time I get 

the chance. How can anyone find ai 

wrong with it? We can't. Better than average 

for a December Sunday. Monday 

and Tuesday. Weather: Rain and snow. 

James a Manuel 1 

k. NY. Pop. 3.400. 

Familj Jewels, i in- Pai 

Donna Butterworth, Sebastian Cabot. 

Tins picture is strictly for Jerry Lewis' 

Usually do better with his pictures 

Had only average turnout. Played Sat. and 

Sun. Weather: Snow and cold.—John He- 

Capitol Theatre. Rochester, NY. 

Pop. 330.000. 

Bed Line 7000 (Para) James Caan. 

Laura Devon. Gail )i i very 

and did well for me. 11 

have not played it. don't, pass 

will make you money. Played Fri 

Sat. Weather: Good. — Herman Powell. 

rheatre, Foreman. Ark. Pop. 

1.000 

20th CENTURY-FOX 

Return f Mr. Moto, The (20th-FoxJ 

ice Longdon. Suzanne 

Lloyd. A real cheapie which people did 

oy. It's even hard for the exhibitor 

to watch it twice. Played Mon.. Tues. 

—Gary Haupt. Strauss Theatri 

Ohio. Pop. 900. 

UNITED ARTISTS 

Hallelujah Trail, The rd. The I! 

l 

Cold.—Bobby Mayo, State Theatre. Winters, 

Tex. Pop. 3,266. 

Pop. 380. 

Richard Boone. Rosemary Forsyth. Not 

son jr., Orpheum Theatre. Marietta. Minn 

much of a plot. Bad movie which doesn't 

make sense. Nothing gets accomplished. I 

Joy in the Morning • MGM >—Richard 

wouldn't pay $5 for it if I had known what 

n was about. Also it is twice as long as 

most movies, which doesn't help the situa- 

Played Thurs.. Fri, Weather Rainj 

BOXOFTICE Sho — 29 — 

and cold.—Bob Colin 

North 

Springs. S.D. Pop 437 

WARNER BROS. 

Having ,i Wild Weekend 

Robin 

["his should o much 

better, but okay. Don't ever make another 

without 

-hur K. Dame. Scenic 

Pop. 2.300. 

'Bikini' Dandy Bit 

Of Nonsense 

i "Hon t" Stufi lid Bikini" h on 

American International is very entertaining 

.i bit ol 

.mil ci.indv nonsense 

Played Wednesday and rhursday. 

rheatre 

Pittsfield n.h. 

\i: i hi B k i»\mi

LEARN 

mm 

SUCCESSFUL SHOWMEN 

JL 

MERCHANDISE PICTURES, 

BOOST THEIR THEATRES, 

PROMOTE GOOD WILL, 

BUILD ATTENDANCE, 

AND INCREASE PROFITS 

IN 

CHOCKFULL OF BUSINESS BUILDING IDEAS 

Every 

Week 

In All Ways FIRST with the MOST of the BEST 

— 30 BOXOFFICE Showroandiset :: Feb 21. 1966

. Run 

...Amerpol 

... 

Magna 

ws. Running time is in parcnthesei 

current reviews, updated regularly. ' 

also serves as an ALPHABETICAL INDEX to 'eaturce releases, c is tor CincmaScope; 

P Panavision; J Tcchnirama; s Other anamorphic pr< ocesses Symbol sj denotes BOXOFF 

Award; O Color Photography. National Catholic Oftic 

' 

NCO) ratings: Al 

— 

— Unobjectionc 

Unobjectionable tor Adults or Adolcsc ;; A3— Unobjectionable tor Adul 

e tor Adults, with Reservation 

CE Blue 

Ribbon 

s; A4— Morally 

Review 

U I v : 

digest 

AND ALPHABETICAL INDEX 

Very Good; + Good; — Foir; - Poor; = Very Poor. " is rated 2 pluses, - as 2 minuses. 

2y9-ICAgent lor H.A.R.M. (84) Ac Dr 

2962 OQAgony and the Ecstasy. 

24-66 B • 

The (140) Todd-AO 20th-Fox 9-27-65 A2 

2996 All Men Are Aues (85) Drama Adelphia 1-31-66 

Alpha., He (100) SF P-C 12-13-65 A3 

2952 And So to Bed (112) CD Medallion 8-23-65 

2958 ©Apache Gold (91) ig) West Col 9-13-65 Al 

liikiLiI 

t 

Ihl of the Phoenix 

(148) Adv. Dr ... 20th-F

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Poor. the summary ft is rated 2 pluses, = as 2 minuses. 

i 1 

ii 

s 

2986 Life at the Top (117) Drama. .Col 12-20-65 A4 + 

2960 Little Nuns, The (101) Com Embassy 9-20-65 A2 + 

2963 Little Ones. The (66) Dr Col 10- 4-65 + 

2996 Lord Love a Duck (105) Satire.. UA 1-31-66 A2 ± 

2950 Love and Kisses (87) 

Com with Songs Univ S- 16-65 A2 + 

Love in 4 Dimensions 

(105) Episode Com Eldorado 10-25-65 C + 

Loved One. The (116) MGM 10-18-65 B + 

2967 

oliklfNiillI 

! p I illl'll 

Madame White Snake (105) 

Fairy Tale Frank Lee 12-20-65 + 

2964 Mad Executioners, The (92) Cr Dr.. Para 10- 4-65 A2 ±. 

Maedchen in Uniform (91) Dr Seven Arts 9-20-65 A2 =t 

2995 ©Made in Paris 

(105) ® Com with Mus MGM 1-31-66 A3 + 

2989 ©Manic World of Topo Gigio, 

The (72) Cartoon Col 1-10-66 + 

Male Companion (92) C.lnt'l Classics 2-14 66 A3 It 

2961 ©Marriage on the Rocks (109) ® CD WB 

Married Woman, The 

9-27-65 B 

10-25-65 

tt 

- 

(94) Dr. Royal C . 

Mermaid, The (99) Melo ..Frank Lee 2- 7-66 + 

2965 Mickey One (93) Drama Col 10-11-65 A3 tt 

2955 ©Mission to Hell 

(83) © Adv Dr. .Jones-Carpenter-SR 9-6-65 + 

Moment of Truth. The (105) Doc Rizzoli 8-25-65 A4 + 

2997 ©Moment to Moment (108) Drama.. Univ 2- 7-66 + 

2993 Money Trap, The (92) ® Sus Dr.. MGM 1-24-66 B + 

Mother and Daughter (80) Melo. . Artkino 11-15-65 + 

2959 Motor Psycho! (74) Melodrama Eve 9-20-65 ± 

2973 ©Mozambique (98) Dr Seven Arts 11- 8-65 + 

2953©Muneta (108) Western Dr ....WB 8-30-65 Al + 

2977 Mutiny in Outer Space (85) S-F Melo AA 11-22-65 + 

2981 My Pal Wolf (76) Melo Pitkin 12- 6-65 + 

2969 Nanny, The (93) Susp Dr 20th-Fox 10-25-65 

2972y©Never Too Late (105) ® Com..WB 

2945 9 Miles to Noon (66^2 ) Melo . . . .Taurus 

Ohayu (93) Melo Shockiku 

Once a Thief (107) ...MGM 

2954 ® Cr Dr 

2998 ©One Way Wahine 

(80) © ..Com With Mus USA 

2975 Operation C. I. A. (90) Melo..AA 

2987 ©Othello (170) ® Drama WB 

2990 ©Our Man Flint 

(107) © Adv Com 20th- Fox 

—PQ— 

2957 ©Paris Secret (84) Doc .... Cinema V 

2983 Patch of Blue. A (105) Dr.... MGM 

2998 Phony American, 

The (72) Com Drama Signal 

2970 ©Pinocchio in Outer Space 

(71) Cartoon Univ 

3000 Plague of the Zombies 

(90) Horror 20th-Fox 

2972 ©Planet of the Vampires (86) S-F..AIP 

2995 Playground, The (95) Satire. . . .Jerand 

2997 Pussycat Alley (93) 

—R— 

Melo Goldstone 

2960 Rage to Live, A (101) ® Drama . ...UA 

Railroad Man, The (105) Dr Cont'l 

2953 Rapture (104) © Drama.. Int'l Classics 

2996 ©Rare Breed, 

The (97) p Outdoor Dr Univ 

2976 Ravagei s, The (88) War Dr. . Hemisphere 

2974 ©Red Line 7000 (110) Ac Dr.... Para 

2971 Repulsion (105) Drama Royal 

2941 ©Requiem for a Gunfighter 

(91) © Western Embassy 

2971 Return From the Ashes (105) Susp Dr UA 

2982 Return of Mr. Moto, The 

(71) My Dr 20th-Fox 

2965 ©Revenge of the Gladiators 

(100) © Act Spec Para 

2959 ©Reward, The (92) © OD Dr 20th-Fox 

2948 Rope of Flesh (90) Melodrama ..Eve 

2951 Rotten to the Core 

(90) Farce Comedy Cinema V 

2944 Saboteur, Code Name— Moriturl, 

The (123) War Dr 20th-Fox 

Samson vs. the Giant King 

2952 

(91) Spec John Alexander 

2974 ©Sands of the Kalahari 

(119) ® Adventure Drama Para 

2940 ©Seaside Swingers (94) Mus. Embassy

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FEATURE 

CHART 

| 

ALLIED ARTISTS 

«The Gentle Rain (94) D 

,>„ktnni„T George. Unit 

AMERICAN 

INTERNATIONAL 

What's Up Tioer Lilly? ( ) Com 

The Great Spy Chase 

1 Fireball 500 

BRENNER, JOSEPh 

ASSOCIATES 

Oamella by Hipht (83) Ac No, 64 

KI.e Summer, Ivan |iewm->. 

Iianik Patlssnn 

Unsatisfied. The (89) Melo Dec 64 

HUa C.illllar. C.illette tllKombca 

Love Hunger (72) . Melo Jul 65 

l,e Blanc. Hector 

CHILDHOOD PR?00"' ,^ 

7 Dwarfs to the Rescue (84) Fek 65 

Roeaana Podesta. Roberto Rlaao. 

UtorfU Marfhal 

^Hansel and Gretel 4 The 

Bremen Town Musicians 

Oct 65 

(118) 

N.rrator Paul Tripp 

eplng Beauty (70) Oct 65 

Paul Tripp 

CINEMA V 

The Model M irder Case 

Dec 64 

(92) 

U,, H-ndry. Ma/.aret Johniton. 

Nothing ButVlaan (92) O.Mar 

Ivan nlnvn. Abhy 1 

"I lin"'fl') f 

„ . , 

(SO) 

D Aor 

Peter Kastner. Julie Hl«' 

Rotten to the Core (95) C Jul 65 

r .. Charlotte Rampllnj 

-vParis Secret (84) Doc Aug 65 

The Hours of Love (89) C 

^ 65 

(en Toioiazzl. Bmmanuele Rl'a. 

Scathe River (85) D M.y 65 

rt, Ka> lioiihleday 

DON KAY ASSOCIATTS 

Mating Modern Style (921 C Jun 65 

Sophia l^rren. Charlea Boyer 

DOUGLAS 

J ( 

K D. Jun65|SOKO« w « d wwld (W) Drx D« 65 

B 

Ko]ll« Honga. Marhlko Kyo Narrated by BdrBe Bracken 

F r ' C 

H e Wh Must Die (122) Ma, 65 TA URUS 

, 

Llm.1.. M,llna Mercourl 9 Miles to Noon (66'/,) 

[ 

Renato Baldtnl 

Get It (84) L JU °- The' Great Armored Car 

Rlt, Tu.l.lnnliam. Imnal IWnnelly Swindle

i ing 

.Two 

. Simone 

I lloin 

( Royal ) . 

Nnbuko 

CHINESE 

Shadow, The 

(S4) 8-30-65 

(ltun Run Shaw) . .Loh Tib. 

Chao Lei 

Female Prince. The (105).. 8-30-65 

(Bun Hun Shaw).. Ivy Ling Po 

Grand Substitution, The 

(116) 12-13-65 

(Frank Lee Int'l) . .Li U-Hua, Ivy 

Ling Po, Yen Chun 

©Last Woman of Shang. 

The (109) 11-22-65 

Lin Dai. Pat Ting Hung. Shin 

Yung-Kyoon 

Madame White Snake (105) 12-20-65 

Lin Dai, Chao Lei, Margaret Tu 

©The Mermaid (99) 2- 7-66 

(Frank Lee).. Ivy Ling Po, Li 

filing 

©Shepherd Girl, The 

(105) Mus Drama .... 9-13-65 

(Frank Lee Int'l) . .Julie Yen Feng, 

Kwan Shan 

CZECHOSLOVAKIAN 

The Shop on Main Street 

(128) 2- 7-66 

(Prominent) Josef Kroner, Ida 

Karainska 

DANISH 

©Crazy Paradise (95) 9-13-65 

(Sherpix) . .Jacques Marin, 

Viviane Bourbonneui 

Week End (84) 6-1-64 

(Cinema-Video) . .Lotle Tarp, 

Jens Osterholm 

FRENCH 

Adorable Julia (94) .... 5-11-65 

(See-Art) Lilll Palmer. Charles 

Alphaville (100) 12-13-65 

(I'-C) . .Eddie Constantine, Anna 

Karina. Akim Tamiroff 

Anatomy of a Marriage 

(97), (96) . Parts. .12-21-64 

(Janus) . .Jacques Charrier 

Banana Peel (97) 4-12-65 

(P-C) ..Jeanne Moreau. Jean-Paul 

Belmondo 

Bay of the Angels (85) .. 2-22-65 

(P-C) . .Jeanne Moreau, Claude 

Mann, Paul Guers 

Crazy Desire (108) 10-26-64 

(Embassy) . . Ugo Tognazzl, Catherine 

Spaak. Gianni Garko 

©Doulos—the Finger 

Man (108) 8-24-64 

(P-C).. Jean-Paul Belmondo, 

Serge Reggian] 

Dragon Sky (95) 9-28-64 

(Lopert) . .Narle Hem. Sam H, 

Nop Nem 

Friend of the Family, A 

(95) 12-20-65 

(IC)..Jean Marais, Danielle 

Darrieux 

Greed in the Sun (122).. 9-20-65 

(MOM) . .Jean-Paul Belmondo, 

Lino Ventura 

How Not to Rob a Department 

Store (95) 1-24-66 

(Artixo) . .Jean-Claude Brlaly, 

Marie Laforet 

Hot Hours, The (69) 1-18-65 

(Brenner) . .Llli Brousse. Francoise 

Deldrick 

Les Dames Du Bois De 

Boulogne (84) 5-18-64 

(Brandon) . .Paul Bernard, Maria 

Lire Upside Down (93) 10-. 4-65 

. (Landau) .Charles Denner. Anna 

Gaylor 

©Male Companion (92).. 2-14-66 

( Int'l (lassies) .Jean-Pierre 

Cassel. Catherine Dcneuve 

Male Hunt (92) 5-31-65 

(P-C). .Jean-Paul Belmondo, 

Francoise Dorleac 

Married Woman, The (94) 10-25-65 

Macha Merll, Philippe Leroy, 

Bernard Noel 

My Wife's Husband (90).. 2-22-65 

(Lopert) .Fernandel, Bourvll, Claire 

. 

Mnurler. Anna Marie Carriere 

Night Watch, The (118)... 7-20-64 

(Consort-Orion) .Jean Keraudy, 

Michel Ciuistantln 

Nutty, Naughty 

Chateau (102) 10-26-64 

See Lopert (Miscellaneous) 

Sinners of Paris (81) 5-25-64 

(Ellis) . .Chat les Vanel. Bella llarvl 

Soft Skin, The (117) 11-16-64 

(Cinema V). .Jean Desallly, 

Francoise llnrleac. Nellv Bcnedettl 

Symphony for a Massacre 

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doubli bill '.'. 

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Opinions on Current Productions 

Feature reviews 

processes. For story synopsis on 

Promise Her Anything 

°i 

Co 

; 

edy 

Paramount ( ) 98 Minutes Rcl. Mar. «iti 

Paramount has a sure-fire audience pleaser in this 

Ray Stark-Seven Arts picture, dealing with New York's 

Greenwich Village set. but entirely filmed in London by 

Stanley Rubin with Warren Beatty, in his most natural 

and engaging screen portrayal to date. The impish 

Caron and the ever-youthful Bob Cummings supply 

marquee draw. To delight the ladies and steal 

scene In winch he appears, there Is two-year-old M 

Bradley, playing Leslie's son. who wins the affection of 

bachelor-artist Beatty. as he will most, of the aud 

Directed by Arthur Hiller from an amusing and fastmoving 

screenplay by William Peter Blatty, the picture 

handsomely mounted in Technicolor, has just a dash ot 

raciness m its scenes of nudist moviemaking and is 

spiced with witty dialog delivered by two veterans, the 

eccentric Hermione Ghuiold and the handsome Cathleen 

Nesbitt. both at their best in this. A bit part, played by 

bearded beatnik Michael Chaplin, does no credit 

famous father, but may have some exploitation value 

tood fun from start to finish 

Warren Beatty, Leslie Caron. Bob Cummings, 

Hermione Giugold. Krenan Wynn. Cathleen Nesbitt. 

The Sleeping Car Murder E£i 

Seven Arts 90 Minutes ReL Feb. "66 

Produced in Paris with a cast of top French names, 

headed by Simone Signoret and her husband, Yves Montand, 

both of whom have made English-language pictures, 

this Julian Derode production is a gripping murder-mystery 

which should be a strong draw in the class 

md, when English-dubbed, do well in regular situations. 

In addition to the stars. Miss Signoret's lovely 

young daughter, Catherine Allegret, makes her serein 

debut and Jean-Louis Trintignant. Charles Deiuier. who 

played "Landru" and handsome young Jacques Perrin 

will be familiar to art house regulars. Costa Gavras. who 

directed as well as writing the screenplay, from a novel 

by Sebastian Japrisot. employs the sure-fire opening of a 

train compartment containing six berths, one ol 

empty until a young man with no ticket slips in after 

the lights are extinguished. In the morning, one of tin 

passengers is found dead in her berth, putting all the 

others under suspicion. With Montand playing the police 

inspector assigned to the case in his best imperturbable 

manner, audiences are kept guessing as he follows various 

false leads and most of the suspects are killed off Miss 

Signoret is outstanding as a fading, second-rate ai 

and Miss AllegTet and Perrin make an attractive 

romantic pair. 

Simone Signoret. Yves Montand. I'ierre Mondy, 

Catherine Allegret. Michel Piccoli, Claude Mann. 

Mys,ery Drama 

"I enjoy and appreciate reading your publication 

very much and look for it every 

Monday ." BURNETT G. SHELRUD 

The Spy With My Face 

i 

MGM 

°{ 

Spy 

Z 

) kx Minutes Bel. Feb. '66 

With the current craze for spy spoof pictures at its 

i!'.: public, MGM has 

taken two ot the episodes oi the tremendously popular 

with added 

Prom UNCLE . 

\ aughn 

.md David McCallum, who have built up a TV following 

1 

Kuryakin. respectively, durir 

b huge film draw In this Anna production In 

cted by John 

Newland, Sent mty who has 

other English-language 

name. Although Van films, is another selling 

at thwarting International 

Calvelli 

spies, tl 

is i. run-of-thi e stuff with 

and dyed-in-thewool 

i 

"UNCLE." fans but far below the qualitj 

plots or produi Bond-Plint-Helm pictures 

produced for theatre showings. However, played 

"To tap a Bp 

I 

pictures should do good busini 

Robert Vaughn. Scuta Merger. David Mo,.oo-. poid 

BOXOFTICE BookinGuid. :: Feb 21. 1966 3001

from 

. . How 

. . She 

. . Simone 

— 

: 

EATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs 

THE STORY: "The Spy With My Face" IMGM) 

A group of international scientists who have a weapon 

so powerful that the future of the world is at stake, conceal 

the formula deep in the Swiss Alps and the responsibility 

of guarding this arsenal is given to Leo G. 

Carroll, chief of the international agency, U.N.C.L.E. 

With a band of murderous renegades determined to capture 

this new weapon for their own evil purposes, Robert 

Vaughn. Carroll's top agent, is ordered to thwart their 

schemes. Determined to have Vaughn on his side, the 

leader of the renegades captures him and uses an exact 

double for Vaughn to baffle the U.N.C.L.E. agents while 

they change the combination oi the vault containing 

the formula. But the renegade organization underestimates 

Vaughn, who escapes from his prison, eludes 

his pursuers in a bullet-ridden chase through the Alps 

and foils the enemy. 

EXPLOITIPS: 

Although this episode of "The Man Prom U.N.C.L.E." 

was shown on TV in 1964, it has added footage and 

should not seem familiar to most TV regulars. Play up 

Robert Vaughn, blond David McCallum and Leo G. 

Carroll, all regulars on the show. 

CATCHLINES: 

Napoleon Solo and Illya Kuryakin, Top Espionage 

Agents for "U.N.C.L.E.," in Their First Spy Adventure 

on Theatre Screens ... A Group of Murderous Renegades 

Threaten the Safety of the World. 

THE STORY: 

"To Trap a Spy" MGM) 

Robert Vaughn, top secret agent for U.N.C.L.E., an organization 

designed to combat international crime, is 

assigned to thwart the plans of a worldwide crime syndicate 

to take over Western Natumba, a newly freed 

African nation, by assassinating its premier. William 

Marshall. Vaughn enlists the aid of Patricia Crowley, a 

housewife who is a former sweetheart of Fritz Weaver, 

an undercover agent who will be attending a Washington 

function with the Natumban diplomats. Vaughn, who 

will also be there, learns of the planned i 

"accident" which 

will kill Marshall 

i 

Luciana Paluzzi, another agent, 

but she sets a trap for him. When Vaughn and 

Patricia go to warn Marshall, he reveals himself as an 

enemy agent who plans to have his aides killed. Vaughn 

and Patricia are captured and placed in a locked tunnel 

near where an explosion will take place. But, as usual, 

Vaughn manages to escape, rescues Patricia and the blast 

goes off but kills Marshall and the other enemy agents. 

Patricia goes back to her real role of a housewife. 

EXPLOITIPS: 

Although this episode of "The Man From U.N.C.L.E." 

was shown on TV in 1964, it has added footage, none of 

which included David McCallum. Robert Vaughn's 

regular TV co-star. Play up Vaughn as Napoleon Solo, 

as well as Luciana Paluzzi. now in "Thunderball." latest 

James Bond film, and Patricia Crowley, who is currently 

star of MGM-TV's "Please Don't Eat the Daisies." 

THE STORY: "Make Like a Thief" l Emerson) 

Bart Lanigan (Richard Long) an American, is being 

deported and is on the deck of a ship handcuffed to a 

policeman when, suddenly, with a rifle shot delivered bv 

a hired gunman on shore, the officer is cut down. Knowing 

the shot is intended for him. Lanigan reaches shore 

and the driver of a car tries to kill him. Escaping, he finds 

Arvo Maki (Ake Lindman) who turns him in for a reward 

and reveals to him that he is searching for a Finnish 

swindler and offers Maki 10 per cent of $5 million which 

was stolen if he helps him. They visit a night club 

and talk to Helvi. partner of Weston (Juhani Kumpalaineni 

the swindler. Marja «Pirkko Mannola) takes 

charge of Lanigan and. in many chase sequences, gun 

fights and a sauna later, manages to stay with him. save 

him and then fly with him to America. 

EXPLOITIPS: 

In addition to the promotion of the only American star. 

Richard Long, American Scandinavian Clubs should be 

happy to cooperate in tie-ups. Arrange interviews on the 

new-found image of the country, motion pictures. Stress 

the fact that Scandinavian beauties win many awards. 

CATCHLINES: 

Beauties From Finland Catch an American Spy in 

Their Private Sauna Bath . Taught Him the Finnish 

Art of Love . Hot Can You Get in the Cold 

Finnish Battle of the Sexes? 

THE STORY: "Promise Her Anything" (Para) 

The widowed Leslie Caron arrives in Greenwich Village 

with her infant son and moves into a brownstone where 

Warren Beatty. bachelor maker of "for men only" nudist 

films, is her neighbor. When Leslie goes to her job as 

assistant to Bob Cummings, officially listed as the world's 

sixth most eligible bachelor, who is an authority on babycare 

although he hates children, Beatty agrees to watch 

her infant and the two become attached. Leslie is setting 

her cap for Cummings, but is unable to reveal that she 

has a baby. She decides to ask Beatty to take her son to 

Cummings' office and, after he too becomes attached to 

the child, she can reveal herself as the mother. But, unknown 

to Leslie, Beatty has been using the baby in some 

of Iris burlesque movies. When she leams about this, 

Leslie is furious and packs to leave the city—until the 

baby climbs onto a street crane and Beatty rescues him 

and thus wins Leslie's forgiveness. 

EXPLOITIPS: 

Contact local disc jockeys to arrange a contest in which 

contestants submit song titles containing the word 

"promise." Those with the longest list get free passes 

to film. The "Promise Her Anything But Give Her 

Arpege" slogan is a natural for perfume tie-ups. 

CATCHLINES: 

"Promise Her Anything"—But Take Her to Our Picture 

First . . . The Funniest Movie Ever Made About a Marriage-Only 

Girl and a Maker of Movies for Men. 

. 

THE STORY: "The Sleeping Car Murder" (7 Arts) 

On the overnight train from Marseilles to Paris. Catherine 

Allegret, a young girl on her way to a job, helps 

another youngster. Jacques Perrin, who has no ticket, 

avoid the conductor. Later, she smuggles him into the 

empty sixth berth in the sleeping compartment, also 

occupied by Simone Signoret, a fading actress: Pascale 

Roberts, a perfume saleswoman, and two men. On arrival 

in Paris, the others leave but Pascale is found dead. 

Yves Montand, the inspector assigned to the case, is able 

to find no motive for the crime but, as he questions 

the five other occupants of the compartment, an unknown 

person shoots three of them dead, leaving only Perrin 

and the girl. Montand finally starts to fit the pieces 

together 

killed by 

and 

the 

manages 

real murderer—a 

to save 

surprise 

Catherine 

to all 

from 

concerned. 

being 

EXPLOITIPS: 

Simone Signoret, who recently scored in "Ship of 

Fools," and her husband. Yves Montand, who made 

several Hollywood films, including "Let's Make Love" 

opposite Marilyn Monroe, are international favorites 

stress that this is only their second film together. 

CATCHLINES: 

Six in a Sleeping Car Compartment—Until One is 

Found Dead Signoret and Yves Montand. 

Famed French Acting Couple, In One of Their Rare 

Pictures Together. The Overnight Tram From Marseilles 

to Paris Arrives With a Dead Body. 

"Boxoffice is the most pleasant and most 

informative trade magazine in the industry. 

I sure enjoy it ... it is tops ... it is value 

unlimited ... a real (reel) pal to know." 

A. FREDENDALL, 

G80 Central Ave.. 

Albany, N.Y. 

BOXOFFICE BookinGuide :: Feb. 21. 1966

: per word, minimum S2.00. cash with copy. Four consecutive insertions for pri( 

'. 

Send 

CLOSING DATE: Monday noon preceding publication date. Send copy ar 

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Boxoffice-February.21.1966

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