Agency - Medical Marketing and Media

Agency
evoke interaction
920 Broadway, 12th Floor
New York, NY 10010
Phone: 212-228-7200
Fax: 212-228-2156
E-mail: reid.connolly@evokeinteraction.com
Web: www.evokeinteraction.com
Founded: 2006
Parent company: Huntsworth Health, 800 Township Line Road,
Yardley, PA 19067
Officers: Reid Connolly, CEO, Founder; Heather Torak, COO; Mike
Dennelly, Managing Director, New York City; Tom Donnelly, Managing
Director, Philadelphia; Chris Beaton, VP, Client Partner; Eric Daly, VP,
Client Partner; Micelle Kelly, VP, Group Account Director; Ben Mallory,
VP, Group Creative Director; Geoff Council, Executive Creative Director
Services: evoke is a full-service healthcare marketing agency with a heritage in
digital innovation.
Offices: One South Broad Street, 13th Floor, Philadelphia, PA 19107
extrovertic
30 West 21st Street, 3rd floor
New York, NY 10010
Phone: 646-312-6000
E-mail: dorothy@extrovertic.com
Web: www.extrovertic.com
Founded: 2009
Officers: Dorothy Wetzel, CEO/Chief, Extrovert; Bill Fleming, Partner,
Chief Strategy, Extrovert; Valerie Bugtai-Elias, Chief Account, Extrovert;
Thomas Millar, Chief Creative, Extrovert
2011 Gross Income: $5 million to $10 million
Full-time Employees: 40 (2011) 10 (2010)
U.S. billings breakdown by media/source
2011 2010
Sales materials 5%
Professional digital/web/mobile 5
Consumer print ads 5 35%
Consumer digital/web/mobile 5 5
Direct marketing 30 30
Patient education 20
Marketing consulting 30 30
Healthcare accounts: EMD Serono: Egrifta, Gonal F; Pfizer: Cerenia, Pfizer Animal
Health Corporate; Vertex Pharmaceuticals: Incivek
Number of Accounts gained: 5
Accounts gained: EMD Serono: Egrifta, Gonal F; Pfizer: Cerenia, Eliquis (consulting
project); Vertex Pharmaceuticals: Kalydeco (consulting project)
Services: Consumer communication: advertising, patient education, RM, digital/
social media. Professional promotion: multichannel, digital/social media. Strategy
Consulting: marketing , mix, DTC investment, brand architecture development,
digital strategy
New Hire Detail: Extrovertic brought in two key executives. Bill Fleming joined
extrovertic as a Partner, in charge of strategy and multichannel promotion, and
Tom Millar came on as Chief Creative Extrovert
Offices: Extrovertic Cambridge, 162 Sidney Street, Cambridge, MA 02139,
617-225-0300
194 MM&M x JULY 2012 x mmm-online.com
FEATURED WORK
Description: We maintained
the core benefits of the brand—
strength and speed—while
representing the patient in an inspirational
light. Our iconic interpretation
shows a variety of individuals,
men and women, battling hepatitis
C by boxing and kickboxing through
the exploding hepatitis C virus.
Creative/account team: Thomas
Millar, Chief Creative, Extrovert;
Susan Wall, Creative Director, Extrovert; Jacqi Berman, Lead RM Copy, Extrovert;
Peter Van Bloem, Content Simplifying, Extrovert; Valerie Bugtai-Elias, Chief Account,
Extrovertic; Lucie Bayer, VP, Account, Extrovert; Erica Ames, Supervising Account,
Extrovert; Matt Seltzer, Supervising Account, Extrovert
Media team: Merry Heim, Vice President; Alicia Kim, Associate Media Director;
Matt Schaeffer, Media Director
Why this ad is special: The ad delivers by providing empathy and at the same
time capturing the fighting spirit of the patients. In the DTC world of happy, smiley
people, the ad breaks through with distinctive branding and emotional messaging.
FingerPaint Marketing
The Lofts at 18 Division Street, Suite 414
Saratoga Springs, NY 12866
Phone: 518-693-6960
Fax: 518-693-6962
E-mail: info@fingerpaintmarketing.com
Web: www.fingerpaintmarketing.com
Founded: 2008
Officers: Ed Mitzen, Partner; Jaime Butler-Binley, Partner/Creative
Lead; Patrick O’Shea, Partner/Account Service Lead; Andy Pyfer,
Partner/Marketing Strategy
2011 Gross Income: Under $5 million
Full-time Employees: 27 (2011) 24 (2010)
U.S. billings breakdown by media/source
2011 2010
Professional print ads 10% 10%
Sales materials 10 10
Professional digital/web/mobile 20 20
Consumer print ads 10 10
Consumer broadcast 5 5
Consumer digital/web/mobile 20 20
Promotional medical education 10 10
Direct marketing 10 10
Public relations 5 5
Healthcare accounts: Alimera Sciences Inc.: Iluvien; CDPHP: Corporate; Ikaria
Inc.: Inomax; Merz Aesthetics: Corporate; Astex Pharmaceuticals: Corporate; Addex
Pharmaceuticals: Corporate; Jazz Pharmaceuticals: Elestrin, Gesticare DHA,
Natelle One; Drake Precision Dental Laboratory: Corporate; Medicis Pharmaceutical
Corporation: Ziana; Pacira Pharmaceuticals, Inc.: Corporate; Pharmaceutical
Marketing Research Group: Corporate; Purina Mills: LabDiet; Upsher-Smith
Laboratories, Inc.: Prelaunch Epilepsy; Delta Marketing Dynamics; Alpha Scrip Inc.;
Diamondback Drugs; Covidien: Pennsaid, Exalgo
Number of Accounts gained: 9
Accounts gained: Addex Pharmaceuticals: Corporate; Jazz Pharmaceuticals:
Elestrin, Gesticare DHA, Natelle One; Drake Precision Dental Laboratory: Corporate;
Medicis Pharmaceutical Corporation: Ziana; Pacira Pharmaceuticals, Inc.:
Corporate; Pharmaceutical Marketing Research Group: Corporate; Pinnacle: PDT
with Photofrin; Purina Mills: LabDiet; Upsher-Smith Laboratories, Inc.: Prelaunch
Epilepsy
Services: Full range of strategic, branding and interactive/digital services creating
solutions for B2B, consumer and pharmaceutical clients, including strategic planning,
brand development, print, broadcast, direct marketing, public relations, social
media, digital marketing, Web, SEM, mobile and analytics.
Offices: Wayne, PA