Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
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<strong>Agency</strong><br />
Healthcare, Reckitt Benckiser Inc., Regency Therapeutics, Roche, Sanofi-Aventis,<br />
Sanofi Pasteur, Shire, Smith & Nephew, Teva Pharmaceuticals, Unilever, Valeant<br />
Pharmaceuticals, Vertex<br />
Services: Br<strong>and</strong> identity <strong>and</strong> development; clinical trial recruitment; digital/interactive<br />
services; direct-to-consumer; direct-to-patient; global integration; managed<br />
care marketing; market research <strong>and</strong> analytics; media planning <strong>and</strong> buying; medical<br />
advertising <strong>and</strong> promotion; medical education; public affairs<br />
New Hire Detail: Neil Contess, President, Ogilvy CommonHealth Consumer Care,<br />
Ogilvy CommonHealth Worldwide; Susan Byrne, Director of Client Services, Ogilvy<br />
Healthworld; Iyiola Obayomi, Senior Director, Ogilvy Healthworld<br />
Offices: Fast4wD Ogilvy, The Chocolate Factory, 636 11th Avenue, New York, NY<br />
10036-2010; Ogilvy CommonHealth Consumer Care, 424 Interpace Parkway,<br />
Parsippany, NJ 07054; Ogilvy CommonHealth Insights & Analytics, 440 Interpace<br />
Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth Interactive <strong>Marketing</strong>, 430<br />
Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth <strong>Medical</strong> Education,<br />
402 Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth <strong>Medical</strong><br />
<strong>Marketing</strong>, 420 Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth<br />
<strong>Medical</strong> <strong>Media</strong>, 442 & 426 Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth<br />
<strong>Medical</strong> <strong>Media</strong>, The Chocolate Factory, 636 11th Avenue, New York, NY<br />
10036-2010; Ogilvy CommonHealth <strong>Medical</strong> <strong>Media</strong>, 400 Meadowmont Village Circle,<br />
Suite 431, Chapel Hill, NC 27517-7505; Ogilvy CommonHealth Payer <strong>Marketing</strong>,<br />
422 Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth RedWorks,<br />
400 Interpace Parkway, Parsippany, NJ 07054; Ogilvy CommonHealth Specialty<br />
<strong>Marketing</strong>, 444 Interpace Parkway, Parsippany, NJ 07054; Ogilvy Healthworld, The<br />
Chocolate Factory, 636 11th Avenue, New York, NY 10036-2010; Ogilvy Healthworld<br />
<strong>Medical</strong> Education, The Chocolate Factory, 636 11th Avenue, New York, NY 10036-<br />
2010; Ogilvy Healthworld Payer <strong>Marketing</strong>, 434 Interpace Parkway, Parsippany,<br />
NJ 07054; Ogilvy Healthworld RedWorks, 400 Interpace Parkway, Parsippany, NJ<br />
07054; SCI Scientific Communications & Information, 432 Interpace Parkway,<br />
Parsippany, NJ 07054<br />
FEATURED WORK<br />
Description: The<br />
arresting image of a<br />
moderate-to-severe<br />
allergy patient<br />
compromised by<br />
their allergen testifies<br />
to the consequences<br />
of waiting<br />
for relief. This ad<br />
gives professionals<br />
an unforgettable<br />
reason to recommend<br />
ZYRTEC right<br />
from the start of<br />
symptoms.<br />
Creative/ account<br />
team: Brian<br />
Doherty, EVP, Managing Director; Sergio Dente, VP, Account Group Supervisor; Tina<br />
McGill, SVP, Creative Director; Michele Moss, SVP, Group Creative Director; Brenda<br />
Molloy, VP, Associate Creative Director; Patty O’Brien, Associate Creative Director;<br />
Renee Wentworth, Group Copy Supervisor; Heather Canova, Sr. Art Director<br />
Why this ad is special: Allergy is a highly commoditized category dominated by<br />
product-centric communication. For 30 years, allergy products have positioned<br />
themselves the same way to professionals: “POWERFUL,” “FAST,” “NONSEDATING.”<br />
ZYRTEC chose to avoid features-<strong>and</strong>-benefits chest-beating, opting for a sufferercentric<br />
approach that allows professionals to relate to their patients.<br />
OnMessage<br />
17304 Preston Road, Suite 1310<br />
Dallas, TX 75252<br />
Phone: 214-438-1106<br />
E-mail: info@itsonmessage.com<br />
Web: www.itsonmessage.com<br />
Founded: 2001<br />
Officers: James O’Gara, President & Founder; Fred Kersting, Managing<br />
Partner/Creative; Kim Smith, Managing Director/Creative; Emily Black,<br />
Managing Director/Messaging; Nancy Cantrell, Managing Director/<br />
Dem<strong>and</strong> Generation Planning; Maria Colquitt, Director of Dem<strong>and</strong><br />
Generation Planning<br />
210 MM&M x JULY 2012 x mmm-online.com<br />
Full-time Employees: 20 (2011) 17 (2010)<br />
Healthcare accounts: AmerisourceBergen Corporation: AmerisourceBergen Specialty<br />
Group, ION Solutions, Lash Group, ICS, AndersonBrecon, AmerisourceBergen<br />
Consulting Services, US Bioservices<br />
Number of Accounts gained: 7<br />
Accounts gained: AmerisourceBergen Corporation: AndersonBrecon, Corporate<br />
<strong>Marketing</strong>; Tiempo; ThirdHat Software; Tribridge; Transplace; Orametrix<br />
Number of Accounts lost: 2<br />
Accounts lost: The SCOOTER Store; ALM First<br />
Services: OnMessage is a messaging infusion company with a proven model for<br />
helping you develop a clear, compelling <strong>and</strong> consistent message. We create a<br />
messaging platform, then provide the employee training, dem<strong>and</strong> generation <strong>and</strong><br />
creative services to infuse that messaging inside <strong>and</strong> outside of your company.<br />
New Hire Detail: Emily Black, Managing Director/Messaging<br />
PACIFIC Communications<br />
575 Anton Boulevard, Suite 900<br />
Costa Mesa, CA 92626<br />
Phone: 714-427-1900<br />
Fax: 714-796-3039<br />
E-mail: contact@pacificcommunications.com<br />
Web: www.pacificcommunications.com<br />
Founded: 1994<br />
Officers: Ryan Abbate, President; Craig Sullivan, Executive Vice<br />
President, Managing Director; Pete Siegel, Executive Vice President,<br />
Creative Director; Joe Abiad, Director of Finance & <strong>Agency</strong> Operations;<br />
James Marlin, Executive Manager, <strong>Agency</strong> Services; Henry Lee, Senior<br />
Vice President, Director of Client Services; Karen Melanson, Senior Vice<br />
President, Director of Client Services<br />
2011 Gross Income: More than $100 million<br />
Full-time Employees: 214 (2011) 186 (2010)<br />
Healthcare accounts: Allergan: Aczone, Acuvail, Alphagan P 0.1%, Breast Aesthetics,<br />
Botox Cosmetic, Botox Chronic Migraine, Botox Hyperhidrosis, Botox Movement<br />
Disorders, Botox Reimbursement, Botox Upper Limb Spasticity, Combigan,<br />
Ganfort, Juvederm, Lastacaft, Latisse, Lumigan, Managed Care, Optive, Ozurdex, Allergan<br />
Partner Privileges, Restasis, Sanctura XR, SER 120, Tazorac, Vivite, Zymaxid;<br />
Bausch & Lomb: Crystalens Intraocular Lens, Stellaris PC Vision Enhancement<br />
System, Stellaris MICS Vision Enhancement System, Akreos AO Intraocular Lens,<br />
enVista, Amvisc PLUS Viscoelastic, Akreos MICS Intraocular Lens, Incise, Victus;<br />
Covidien-ev3: Pipeline, Solitaire FR, Cello, Axium Prime; Thoratec: Heartmate II<br />
Number of Accounts gained: 21<br />
Accounts gained: Allergan: Acuvail, Botox Chronic Migraine, Botox Upper Limb<br />
Spasticity, Lastacaft, Sanctura XR, SER 120, Allergan Partner Privileges; Covidienev3:<br />
Pipeline, Solitaire FR, Cello, Axium Prime; Bausch & Lomb: Crystalens<br />
Intraocular Lens, Stellaris PC Vision Enhancement System, Stellaris MICS Vision<br />
Enhancement System, Akreos AO Intraocular Lens, enVista, Amvisc PLUS Viscoelastic,<br />
Akreos MICS Intraocular Lens, Incise, Victus; Thoratec: Heartmate II<br />
Number of Accounts lost: 8<br />
Accounts lost: Prometheus Laboratories: Celiac Plus, Crohn’s Prognostic, IBS Diagnostic,<br />
Lotronex, MyCeliacID, Thiopurine Metabolites, TPMT Enzyme, TPMT Genetics<br />
Services: PACIFIC Communications represents clients with products in pharmaceuticals,<br />
biotechnology, diagnostics, over-the-counter, medical devices, medical<br />
services <strong>and</strong> consumer health.<br />
New Hire Detail: Joe Abiad, Director of Finance & <strong>Agency</strong> Operations<br />
Palio<br />
260 Broadway<br />
Saratoga Springs, NY 12866<br />
Phone: 518-584-8924<br />
Fax: 518-583-1560<br />
E-mail: mmyers@palio.com<br />
Web: www.palio.com<br />
Founded: 1999<br />
Parent company: inVentiv Health, 1 Van de Graaff Drive, Burlington,<br />
MA 01803
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