Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
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closerlook, inc.<br />
212 W. Superior, Suite 300<br />
Chicago, IL 60654<br />
Phone: 312-640-3700<br />
Fax: 312-640-3750<br />
E-mail: emitchell@closerlook.com<br />
Web: www.closerlook.com<br />
Founded: 1987<br />
Officers: David Ormesher, CEO; Jon Sawyer, Principal<br />
2011 Gross Income: $10 million to $15 million<br />
Full-time Employees: 49 (2011) 45 (2010)<br />
U.S. billings breakdown by media/source<br />
2011 2010<br />
Professional digital/web/mobile 100% 100%<br />
Healthcare accounts: Takeda Pharmaceuticals U.S.A., Inc.; Novo Nordisk A/S<br />
Novo Nordisk Inc.; GlaxoSmithKline; Astellas Pharma US, Inc.; Janssen Pharmaceuticals,<br />
Inc.; Healthpoint Biotherapeutics<br />
Services: Our team combine the best thinking with the best talent to deliver:<br />
marketing-communications strategy, internet <strong>and</strong> technology development, interactive<br />
<strong>and</strong> print design, content development <strong>and</strong> motion media.<br />
New Hire Detail: Pete Clancy, Director of Strategy<br />
FEATURED WORK<br />
Description:<br />
ULORICrx.com<br />
is a physician<br />
relationship-marketing<br />
Website with<br />
acquisition <strong>and</strong> retention<br />
campaigns<br />
<strong>and</strong> tactics. As lead<br />
ULORIC relationship<br />
marketing <strong>and</strong><br />
digital agency, we<br />
also manage all<br />
tracking, reporting<br />
<strong>and</strong> analytics for<br />
the program. This<br />
site contains a large amount of sales force integration including reporting <strong>and</strong><br />
acquisition <strong>and</strong> retention tactics.<br />
Creative/account team: Allison Davis, Nikkie Jones, Tyler Uteg, Dave Reidy, Jon<br />
Sarmiento, Ryan Kasner, Jaii Beckley, Autumn Pierce, Sheau Hui Ching<br />
CMI/Compas<br />
2200 Renaissance Boulevard, Suite 160<br />
King of Prussia, PA 19406<br />
Phone: 484-322-0880<br />
Fax: 484-322-0888<br />
Web: www.cmimedia.com<br />
Founded: 1989<br />
Officers: Stan Woodl<strong>and</strong>, CEO; Ken Jones, Managing Partner; James<br />
Woodl<strong>and</strong>, Chief Operating Officer; Susan Dorfman, Chief <strong>Marketing</strong><br />
& Innovation Officer; John Donovan, Chief Financial Officer; Nicole<br />
Woodl<strong>and</strong> DeVan, Senior VP, Buying Services & Deliverables; Mike Miller,<br />
Senior VP, Healthcare & Clinical Content Services; Nancy Logue, Senior<br />
Director, Human Resources<br />
2011 Gross Income: $15 million to $25 million<br />
Full-time Employees: 154 (2011) 176 (2010)<br />
Healthcare accounts: Abbott (all divisions), Amgen, Amylin, Astellas, AstraZeneca,<br />
Bayer, Boehringer Ingelheim, Calpis, Cephalon, EKR Therapeutics, Lilly, J&J, Genzyme,<br />
Gilead, GSK, Meda, Medicis, P&G, Shire, Takeda, Teva, Zimmer<br />
Number of Accounts gained: 17<br />
Services: <strong>Media</strong> buying, media planning, search marketing, research <strong>and</strong> analytics,<br />
design, information technology<br />
New Hire Detail: Karen Lichtig, SVP, <strong>Media</strong> Director; Calvin Butts, VP, Strategic<br />
Services; Carly Kuper, VP, Strategic <strong>Marketing</strong> & Corporate Communications<br />
Offices: Pennsauken, NJ; Philadelphia PA; New York, NY<br />
Divisions: Consumer, HCP, Search, Analytics<br />
Compass Healthcare Marketers<br />
200 Princeton South Corporate Center, Suite 320<br />
Ewing, NJ 08628<br />
Phone: 609-688-8440<br />
Fax: 609-688-8399<br />
E-mail: info@compasshc.com<br />
Web: www.compasshc.com, www.compassinnovates.com<br />
Founded: 2003<br />
Officers: Peter H. Nalen, President/CEO; Kristin M. Keller, Executive VP;<br />
Trista Walker, VP, Operations; Stephanie Maier, Associate Director, Operations;<br />
John Siemienski, Director, Technology; Michael Ward, Creative<br />
Director; Justin Mathews, Director, Account Services; Abey Abraham,<br />
Director, Project Management<br />
2011 Gross Income: $5 million to $10 million<br />
Full-time Employees: 35 (2011) 34 (2010)<br />
Healthcare accounts: Actelion Pharmaceuticals US, Inc.: Ventavis, Veletri, Tracleer,<br />
Zavesca; Prometheus, Inc.: Proleukin; Corcept Therapeutics: Korlym; Upsher-<br />
Smith Laboratories, Inc.: Intranasal midazolam (Artemis 1); Raptor Pharmaceutical<br />
Corporation: Cysteamine bitartrate (RP-103); Santarus, Inc.: Glumetza, Cycloset,<br />
Uceris, Rhucin; Chelsea Therapeutics, Inc.: Northera; Ipsen Biopharmaceuticals,<br />
Inc.: Somatuline Depot, Increlex; Jazz Pharmaceuticals Plc.: Elestrin; Orphan<br />
Europe: Carbaglu<br />
Number of Accounts gained: 6<br />
Accounts gained: Santarus, Inc.: Uceris, Rhucin; Corcept Therapeutics: Korlym;<br />
Upsher-Smith Laboratories, Inc.: Intranasal midazolam (Artemis 1); Raptor Pharmaceutical<br />
Corporation: Cysteamine bitartrate (RP-103); Chelsea Therapeutics,<br />
Inc.: Northera<br />
Number of Accounts lost: 2<br />
Accounts lost: Dey Pharma, L.P.: Perforomist; Baxter Healthcare<br />
Corporation: Feiba<br />
Services: Interactive marketing, patient br<strong>and</strong>ing, patient programs, research,<br />
strategy <strong>and</strong> analytics, community engagement <strong>and</strong> social media<br />
New Hire Detail: Julia Olff, Associate Director, Strategy<br />
Offices: Compass Healthcare Marketers - WEST, 300 Montgomery Street,<br />
Suite 206, San Francisco, CA 94104<br />
Concentric Pharma Advertising<br />
175 Varick Street, 9th Floor<br />
New York, NY 10014<br />
Phone: 212-633-9700<br />
Phone: 212-675-2209<br />
E-mail: info@concentricpharma.com<br />
Web: www.concentricpharma.com<br />
Founded: 2002<br />
mmm-online.com x JULY 2012 x MM&M 189
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