Agency - Medical Marketing and Media

Agency
U.S. billings breakdown by media/source
2011 2010
Consumer digital/web/mobile 60% 60%
Direct marketing 20 25
Other 20 15
Healthcare accounts: GlaxoSmithKline: Lovaza; UCB: Cimzia; Astellas: VESIcare;
Bristol Myers Squibb
Number of Accounts gained: 4
Number of Accounts lost: 1
Services: All-channel relationship marketing and direct-to-patient agency services
(across digital, direct, point-of-care/in-office, mobile, and social), plus strategy,
analytics and technology enablement (e.g., campaign management and database
marketing).
Offices: Greensboro, NC; San Francisco, CA
Topin & Associates, Inc.
205 North Michigan Avenue, Suite 2315
Chicago, IL 60601-5923
Phone: 312-645-0100
Fax: 312-645-0120
E-mail: atopin@topin.com
Web: www.topin.com
Founded: 1982
Officers: Alan Topin, President; Abby Mansfield, SVP/Creative Director;
John Diaz, VP/Creative Director; Tanja Noren, VP/Account Director;
Betsy Kramer, VP/Account Director
2011 Gross Income: $5 million to $10 million
Full-time Employees: 31 (2011) 31 (2010)
Healthcare accounts: Lundbeck: Sabril; Teva Neuroscience: Azilect; Mission
Pharmacal: Ferralet 90, Citranatal Prenatal Vitamins, Lycelle, Tindamax, Urocit-K
15 mEq, Uribel; Vetter Pharma International: contract manufacturer; Beltone A/S:
hearing aids; Terumo Cardiovascular: corporate assignment; Myriad Genetics:
Bracanalysis, Colaris, OnDose
Number of Accounts gained: 5
Accounts gained: Mission Pharmacal: Lycelle; Myriad Genetics: Bracanalysis,
OnDose
Services: Topin & Associates is a full-service marketing communications agency
offering strategic planning, creative, and production services for print, video and
digital media. Our experience includes pharma, device, diagnostics, and more,
including brands in both launch and late life cycle stages.
New Hire Detail: Tommy Schenck, Account Supervisor
218 MM&M x JULY 2012 x mmm-online.com
FEATURED WORK
Description: Product: OnDose Client:
Myriad Genetics
Creative/account team: Prill
Nugent, Creative Director; Krista
Wagner, Creative Supervisor; Erin
Schwarz, Copywriter; Betsy Kramer,
Account Director
Why this ad is special: It gave a dry
diagnostic product an emotional
appeal—the idea that a physician
can do more for a patient facing
colon cancer.
Vogel Farina
350 Springfield Avenue, Suite 201
Summit, NJ 07901
Phone: 908-598-1188
Fax: 908-598-1190
E-mail: bvogel@vogelfarina.com
Web: www.vogelfarina.com
Founded: 2002
Parent company: ghg, 114 Fifth Avenue, New York, NY 10011
Officers: Bob Vogel, Co-President; Jeff Farina, Co-President; Kristin
Patton, SVP, Director of Client Services; Lisa DeSordi, SVP, Executive
Creative Director; Kruti Parikh, Finance Manager; Gene Fitzpatrick, VP,
Director of Digital Services
2011 Gross Income: $5 million to $10 million
Full-time Employees: 35 (2011) 21 (2010)
Healthcare accounts: Zogenix: ZOHYDRO; Novartis Pharmaceuticals: Oncology/
Hematology Pipeline (US/Global), The NET Alliance (US/Global), TSC Alliance
(US/Global), Path in CML, Customer Marketing; Celgene Corporation: Abraxane
(Global), Pomalidomide (Global); Infinity Pharmaceuticals: Oncology Pipeline;
Bavarian Nordic: Prostvac
Number of Accounts gained: 7
Accounts gained: Zogenix: Zohydro; Novartis Pharmaceuticals: Customer Marketing;
Celgene Corporation: Abraxane (Global), Pomalidomide (Global); Infinity
Pharmaceuticals: Oncology Pipeline; Bavarian Nordic: Prostvac
Services: The standard line from clients about medical advertising agencies is that
they are certainly creative and tactical, but not always strategic. At Vogel Farina,
we have been delivering strategically driven creative solutions to our clients for the
past 10 years. Since 2002, we have provided services supporting pipeline products
as well as mature brands.
New Hire Detail: Gene Fitzpatrick, VP, Director of Digital Services; Tom Browne,
Creative Director, Art; Charles DeMarco, Creative Director, Copy; Maha Elashri, SVP,
Management Supervisor
FEATURED WORK
Description: Product:
Celgene Disease Awareness;
Client: Celgene
Creative/account team:
Art: Tom Browne; Copy:
Chuck DeMarco; Account:
Beverly Fuchek
Why this ad is special:
Celgene is establishing a
presence in solid tumor
research and treatment,
beginning with lung tumors.
The visual distinctly
and cleanly conveys the indication and the copy articulates Celgene’s mission of
“asking the right questions” to find solutions in challenging cancers.
Vox Medica Health Care
Communications, Inc.
601 Walnut Street, Suite 250-S
Philadelphia, PA 19106
Phone: 215-238-8500
Fax: 215-238-0881
E-mail: lornaweir@voxmedica.com
Web: www.voxmedica.com
Founded: 1953
Officers: Donald JM Phillips, BSc, PharmD, CEO; Lorna Weir, President,
Chief Marketing Strategist; Michael Barnett, MD, DPhil, Executive Vice
President, Medical Affairs; Jim Moran, Executive Vice President
Full-time Employees: 100 (2011) 100 (2010)
Healthcare accounts: Sampling of clients include: Ansell; Becton Dickinson;
BTG; Dendreon; Genentech; Horizon; Lundbeck; Novartis Vaccines; Pfizer;
Prometheus Labs