Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
Agency - Medical Marketing and Media
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<strong>Agency</strong><br />
FEATURED WORK<br />
Product: Pinnacle Hips <strong>and</strong> Sigma Knees<br />
Client: DePuy Orthopaedics<br />
Creative/account team: Tony Miller, Executive<br />
Creative Director; Anthony Duguay,<br />
Senior Art Director; Karen Ross, Head of<br />
Broadcast; R<strong>and</strong>y Vogel, Account Director;<br />
Gord Desveaux, Executive Vice President;<br />
Beverley Saptel-John, Account Supervisor;<br />
Tina Girard, Senior Account Executive<br />
Why this ad is special: DePuy Orthopedics<br />
is a manufacturer of artificial hips <strong>and</strong> knees.<br />
Not only are these products rigorously tested<br />
in the lab, but they’re also tested in real life.<br />
Lesa, a dairy farmer from Kentucky, puts her<br />
DePuy knees to the test every day, <strong>and</strong> has<br />
been for years. Whether it’s baling hay or<br />
driving a tractor, Lesa’s knees are Real Life<br />
Tested. Potential patients can visit www.RealLifeTested.com to see mini documentaries<br />
of patients putting their DePuy joints through real life tests everyday.<br />
ApotheCom<br />
800 Township Line Road, Suite 100<br />
Yardley, PA 19067<br />
Phone: 215-550-8420<br />
Fax: 215-497-8801<br />
Web: www.apothecom.com<br />
Founded: 1999<br />
Parent company: Huntsworth Health, 800 Township Line Road, Suite<br />
250, Yardley, PA 19067<br />
Officers: David Dunn, CEO; David Paragamian, President US; Ryan<br />
Taggert, SVP Account Mgmt.; Dr. John Howley, SVP Scientific Strategy;<br />
Dr. Beth McMahon-Wise, SVP Scientific Strategy; Dr. Bianca Ruzicka,<br />
SVP Scientific Strategy; Karen Larstanna, VP Creative; Rick Lang, VP<br />
Creative Online<br />
2011 Gross Income: $15 million to $25 million<br />
Full-time Employees: 225 (2011) 200 (2010)<br />
U.S. billings breakdown by media/source<br />
2011 2010<br />
Professional digital/web/mobile 20% 15%<br />
Promotional medical education 50 50<br />
Direct marketing 5 5<br />
Other 25 30<br />
Healthcare accounts: Merck: CNS, Infectious Disease; Novartis: Afinitor; Allergan:<br />
dermatology; Ferring: men’s healthcare; Roche: Actemra; J&J: CNS; Teva: respiratory;<br />
Pfizer: vaccines <strong>and</strong> biosimilars<br />
Number of Accounts gained: 7<br />
Accounts gained: Merck: CNS, Infectious Disease; Ferring: men’s healthcare;<br />
Roche: Rheumatology; Teva: Respiratory<br />
Number of Accounts lost: 2<br />
Services: ApotheCom is often described as “the pre-launch agency.” We partner<br />
with our clients to underst<strong>and</strong> the data, develop the KOLs, create the scientific platform<br />
<strong>and</strong> identity, <strong>and</strong> create the scientific story whether in advertorials, science<br />
visualization, or key scientific content.<br />
New Hire Detail: New US President, David Paragamian<br />
Offices: San Francisco, CA; Philadelphia, PA<br />
AREA 23<br />
28 West 23rd Street, 7th Floor<br />
New York, NY 10010<br />
Phone: 917-265-2618<br />
Fax: 917-661-7019<br />
184 MM&M x JULY 2012 x mmm-online.com<br />
E-mail: info@area23hc.com<br />
Web: www.area23hc.com<br />
Founded: 2007<br />
Parent company: Draftfcb, 100 West 33rd Street, New York, NY 10001<br />
Officers: Renee Mellas, EVP, Managing Director; Tim Hawkey, EVP,<br />
Managing Director<br />
2011 Gross Income: $15 million to $25 million<br />
Full-time Employees: 100 (2011) 92 (2010)<br />
U.S. billings breakdown by media/source<br />
2011 2010<br />
Professional print ads 60% 60%<br />
Professional digital/web/mobile 20 30<br />
DTC/DTP 20<br />
DTP 10<br />
Healthcare accounts: Archimedes Pharma: Laz<strong>and</strong>a; Auxilium: Testim; Daiichi<br />
Sankyo Inc: Welchol; Genentech: Actemra, Boniva; GSK:<br />
Lamictal, Potiga; Pfizer: Bosutinib, GSK Oncology, Prevnar; Merck: AIT, Dulera,<br />
Nasonex, Singulair, Zenhale<br />
Number of Accounts gained: 7<br />
Accounts gained: Genentech/Roche: Dalcetrapib; Pfizer: Bosutinib: Merck Respiratory:<br />
AIT, Dulera, Nasonex, Singulair, Zenhale<br />
Services: HCP promotion, DTP promotion, global marketing, strategic planning,<br />
interactive marketing, br<strong>and</strong>ing, sales training<br />
New Hire Detail: Frank Nestola, EVP, Group Management Director; William<br />
Peebles, VP, Account Group Supervisor; Jill Friedl<strong>and</strong>er, VP, Account Supervisor;<br />
Jeff Hack, VP, Creative Director<br />
Offices: Draftfcb Healthcare, NeON<br />
Divisions: dDFCB, digital, creative, <strong>and</strong> production (video <strong>and</strong> motion graphics<br />
<strong>and</strong> CLM-closed loop marketing); Mosaic, managed markets; ProHealth, medical<br />
education<br />
Asgard Communications<br />
14 Knolls Road<br />
Bloomingdale, NJ 07403<br />
Phone: 973-838-4042<br />
Fax: 973-838-8534<br />
E-mail: asaintj@optonline.net<br />
Founded: 2001<br />
Officers: Al Saint Jacques, Owner<br />
2011 Gross Income: Under $5 million<br />
Full-time Employees: 2 (2011) 2 (2010)<br />
Services: Freelance medical editing <strong>and</strong> writing as well as consultation in medical<br />
publishing, agency work, <strong>and</strong> marketing projects.<br />
Awaken Interactive<br />
101 Pacifica, Suite 150<br />
Irvine, CA 92618<br />
Phone: 949-788-1750<br />
Fax: 949-788-1751<br />
E-mail: info@awakeninteractive.com<br />
Web: www.awakeninteractive.com<br />
Founded: 2008<br />
2011 Gross Income: Under $5 million
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