Boxoffice-May.08.1967

NATIONAL EXECUTIVE EDITION • MAY 8, 1967 

Includino the Sectional News Pages of All Editions 

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Robert Morse surprises a troublesome executive on his climb to the top at a secret reunion for classmates 

of Boss Rudy Vallee's rival school, in this scene from "How to Succeed in Business Without Really 

Trying." The United Artists musical comedy was voted the Moy BOXOFFICE Blue Ribbon Award 

as family filmfare by members of the National Screen Council ... See Showmondiser Section. 

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NATIONAL FILM WEEKLY 

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BEN SHLYEN 

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! 91 No. 3 

1 967 

WE 

DOES THIS RING A BELL? 

PROBABLY sound like a Johnny 

One-Note, having expounded 

so often on the fallacy of the multiple 

day-and-date practice that gives the public 

so little choice in the selection of its 

picture fare. But we couldn't resist showing 

that this fallacy is 

noticeable in another 

field that certainly has its finger 

on the public pulse. 

The adjoining illustration dominates a 

page advertisement that has been appearing 

in leading magazines and, probably 

newspapers and trade journals. But 

the text, over the signature of Magazine 

Publishers Association (an association of 

365 leading U.S. magazines), is equally 

as appropriate and provocative. It follows: 

—if 

Yoii 

How Are 

Spending 

Tonight ? 

There's not much choice— or fun 

everything's the same. 

It's because you do have free 

choice that you have so many good 

things to choose from. Tonight's 

movie. Tomorrow's groceries. Next 

year's car. And it's all the competition 

that makes these things get better 

all the time. 

Of course, some people think you 

have too much choice in the marketplace. 

They think you are confused or, 

maybe, just not bright enough to 

make up your own mind about the 

products you want and need. They 

think the government ought to help 

you. 

For instance, wouldn't it 

be simpler 

if there were only four brands of 

toothpaste instead of 68? And who 

needs all those flavors? Most people 

like peppermint so tvhy shouldn't 

they all be peppermint? Don't laugh. 

There really are people— well-meaning 

people— who think the government 

ought to regulate the number 

of brands on the market and stand- 

LET'S GO TO 

A MOVIE

Symbol of a new motion picture, 

written by the author of the topgrossing 

"Alfie." Although "Alfie" 

was one of the year's outstanding 

hits, this new film is far outgrossing its predecessor. It completed 

a record-breaking premiere engagement at the Warner 

Theatre in London with the highest mark in the history of 

the theatre. In one engagement after the other, it is setting 

attendance records throughout the entire United Kingdom. 

It is the Boulting Bros', production of "The Family Way," now 

being acclaimed by critics everywhere.

NATIONAL GENERAL REVEALS 

PLANS FOR FILM DISTRIBUTION 

New Subsidiary Formed 

To Release Increased 

Production Schedule 

NhW YORK.—National General Corp., 

the second largest motion picture theatre 

chain in the nation with approximately 250 

houses, is entering motion picture distribution. 

Last week Eugene V. Klein, president 

of National General, and Irving H. Levin, 

executive vice-president, jointly announced 

that the company had formed a wholly 

owned subsidiary. National General Pictures 

Corp., which will release films produced by 

another subsidiary. National General Productions 

Corp. 

$15-20 Million in Production 

The new subsidiary's operations are expected 

to get under way by the end of 1967 

with the release of three or four films. The 

company plans to spend $15 to $20 million 

on productions over the next 12 months, 

with a minimum of 10 to 12 films produced 

annually thereafter. Klein noted that "we 

would like to see 30 or 40, and we can 

handle 100," but the problems are not "a 

matter of numbers, but a matter of obtaining 

significant properties." 

Richard B. Graff will head the newly 

formed company as its vice-president and 

general sales manager. 

Graff was formerly 

with Universal Pictures 

from 1946 to 

1964. In 1964, he 

was named assistant 

to the executive vicepresident 

of National 

General. Offices are 

being set up in New 

York, Los Angeles, 

n-u JM.^ cc Chicago, Atlanta, 

Richard B. Graff r^ „ „ . J 

Dallas, Boston and 

Detroit. 

Canadian branch exchanges will be in 

Montreal, Vancouver, Winnipeg, St. Johns 

and Calgary. The distribution organization 

in Canada will be in association with Paul 

Nathanson, founder of the Odeon Circuit 

in Canada and owner of Empire Films Ltd. 

Nathanson, who was present at the press 

confab, has exclusive Canadian franchises 

for Walt Disney productions and Seven Arts 

productions and is involved with NGC 

Cinemas, Ltd., a 50 per cent NGC-owned 

Canadian affiliate. 

National General has already made two 

pictures: "The Quiller Memorandum," which 

20th-Fox released in December 1966, and 

"Divorce AMERICAN Style," which Columbia 

will be distributing as a June release. 

Among the initial slate of pictures to be 

distributed by the new company are "The 

Stalking Moon," starring Gregory Peck to 

Eugene V, Klein 

Irving H. Levin 

be made by the same team who did "To 

Kill a Mockingbird," Alan J. Pakula and 

Robert Mulligan with Horton Foote writing 

the script; "That Jack Valentine!" to be 

made in June in London by producer Paul 

Gaer; "Up the Junction," to be produced 

by Anthony Havelock-Allen in England: 

"The Girl With the Turquoise Bikini," a 

Muriel Resnick novel to be adapted by two 

yet-to-be-named scriptwriters; "A Dream of 

Kings"; "With Kennedy," the Pierre Salinger 

best-seller; "Flight and Pursuit," by the 

author of "The Professionals," Frank 

O'Rourke, and "The Warhawks," by Michael 

Blankfort. 

Eight to Ten U.S. Branches 

Klein said that the number of U.S. 

branches would start at eight to ten and 

could "grow from there." He stated that 

the operations will be "considerably different 

than the majors" in several ways. There 

will be "significantly less exchanges" and 

the company "will not be hidebound by the 

traditional fees charged for distribution by 

the other companies." He also said he expected 

to make changes in the picture merchandising 

area, noting that today's techniques 

"are those that were prevalent 35 to 

40 years ago." 

California will be the main headquarters 

for the publicity and advertising offices and 

the company will not seek its own studio 

facilities. A director of foreign sales, along 

with other domestic district managers, will 

be announced shortly. NGC will distribute 

worldwide, probably through already established 

foreign distributors. 

Klein said that the new company would 

be "a new force, a new major force," and 

that its operations "would compete with the 

majors on all levels as well as function on 

all levels with the strength of the majors." 

By entering the distribution field. NGC 

has come full circle. As National Theatres, 

it was the exhibition subsidiary of 20th-Fox 

until 1952, when the Paramount consent 

decree brought about the separation of production-distribution 

and exhibition branches. 

Several years later the name was changed to 

National General when the company extended 

its interests to real estate, community 

antenna television systems and other fields. 

Klein told reporters that when the Justice 

Department gave NGC permission to produce 

films three years ago, it also gave permission 

to distribute those films, with the 

proviso that three years later (in this case, 

dating from "Memorandum" release in December 

'66), they would report back to the 

courts to insure that the company's practices 

had not resulted in restraint of trade. The 

company did not exercise this distribution 

option until such an operation could be 

economically feasible, Klein said. The company 

is under strict ruling not to pre-empt 

production for its own theatres. 

In addition to the distribution subsidiary, 

NGC, which is also engaged in the music 

publishing business, expects to enter the 

record business in the near future and while 

holding off on TV series production has 

given "a lot of thought" to this field. Formation 

of a TV distribution organization is at 

the present not planned. 

All Types of Films Planned 

Klein said that all types of films would 

be part of their production plans, not excluding 

so-called art house product. He 

noted that although the situation "could 

change tomorrow." NGC would not really 

be interested at the current time in the 15- 

20 million dollar super production. While 

the budget range is wide open, he indicated, 

the property would determine the costs. 

Klein also emphasized that NGC will own 

all its negatives "in perpetuity" because of 

the vast business prospects in untapped areas 

of the world such as Africa and China as 

well as the television sales value. As for TV, 

he stated that the medium gives a "tremendous 

boost" after theatrical release, but he 

regards it as only a "subsequent rerelease" 

for theatrical films. He said NGC would 

have a "definite policy of full clearance" 

before TV runs although he could not indicate 

what this might be at the press meeting. 

It was his opinion that "it is totally unfeasible 

because of the economics" to produce 

quality films for television. And he 

said that NGC was opposed to pre-committing 

films for TV release because "I'm not 

smart enough to know what the prices will 

be in 1972. I'm not willing to sell our 

birthright now. The prices will vary and 

continue to go up." 

Klein said that the company's exhibition 

experiences gives NGC a "better opportunity 

to know what the public is buying" and 

a greater understanding of "what is salable" 

and how to promote it. 

Nathanson complimented NGC on its 

financial diplomacy and on giving Canadian 

interests a stake in this new enterprise. 

The largest movie-house chain. American 

Broadcasting-Paramount Theatres, has more 

than 400 theatres compared with NGC's 250 

houses. 

BOXOFFICE :: May 8, 1967

i 

brought 

. excess 

At RMMPA Convention 

Hall of Fame Award 

Goes to Ricketson 

COLORADO SPRINGS — The Rocky 

Mountain Motion Picture Ass'n concluded 

its three-day annual convention at the 

Broadmoor Hotel here Thursday night (4) 

with the presentation of its first Rocky 

Mountain Hall of Fame Award to Frank H. 

"Rick" Ricketson, longtime leader in the industry. 

The award will be made annually 

to "the distributor or exhibitor in the Rocky 

Mountain area who has over the years contributed 

invaluable service to the industry." 

More than 500 persons registered for the 

convention, with film production and distribution 

officials from both coasts joining exhibitors 

from as far north as Minnesota, 

Canada and Alaska and many other states. 

Final highlight of the convention, in addition 

to the award to Ricketson, was the 

presentation of the Best Actor of the Year 

award to Rock Hudson and the Best Actress 

of the Year presentation to Vanessa Redgrave. 

Stars 

Also Are Honored 

The concluding business session on Thursday 

morning had sales executives and publicity 

and advertising representatives from 

the major film companies presenting summaries 

of new product and promotion plans 

and trailers, on forthcoming major motion 

pictures. 

Business sessions opened on Wednesday 

morning, with producer Martin Rackin asserting 

that exhibitors and distributors are 

not on different teams, but are working together 

on the same team. "We're on the 

verge of a great era—really looking and going 

ahead," Rackin said. 

He was highly complimentary to forthcoming 

product from all of the companies, 

not just his own, and he urged exhibitors to 

said. 

Auto Safety Aid Asked 

put their best efforts into promoting the pictures. 

"Some wonderful, wonderful pictures 

are in the making around Hollywood, and 

the 'Forward Look' is really great," Rackin 

Merf Evans of the Colorado State Highway 

Safety Council brought out an interesting 

point in the relation of motor vehicle 

statistics to theatre attendance. He cited the 

appalling casualty rate and stated that on 

the basis of last year's figures, 52,500 of the 

motion picture industry's potential guests 

were highway fatalities. He said that in excess 

of 1.5 million potential patrons were 

seriously injured, which he estimated 

a theatre revenue loss last year in 

of $1,100,000. 

Theatremen, he said, can render a great 

service in reducing these accidents and fatalities 

by participating in the program of 

public education through showing special 

short subjects and trailers which are available 

to them. He cited three separate sevenminute 

cartoons made by Walt Disney and 

the 20-second trailer that is being used at 

(Continued on next page) 

BOXOFFICE :: May 8, 1967 

Corwin Voices Exhibitor Opposition 

To Columbia's 'Cine Cum Laude Plan 

Sherrill Corwin was taken ill while 

here and his prepared address was read 

to the assemblage by Richard H. Orear. 

NA TO vice-president and president of 

Commonwealth Theatres. 

COLORADO SPRINGS — Sherrill C. 

Corwin, president of the National Ass'n of 

Theatre Owners, keynoting the Wednesday 

(3) luncheon meeting of the Rocky Mountain 

Motion Picture Ass'n convention here, 

voiced heavy exhibitor opposition to Columbia 

Pictures' recently announced "Cine Cum 

Laude" plan to supply first-run and important 

sub-run features to college theatres, 

terming it "one of the most pressing matters 

that has ever confronted exhibition." 

Outlines Jacliter's 

Letter 

Corwin outlined the letter sent to exhibitors 

last month by Norman Jackter. Columbia 

general sales manager, in which the 

"Cine Cum Laude" plan was detailed as a 

"subscription-only series of four films," 

("Dr. Faustus," "The Taming of the Shrew," 

"A Man for All Seasons" and either "La 

Traviata" or "Sleeping Beauty") to be presented 

in a manner similar to the concert 

and lecture series played in most colleges for 

years. 

first 

The NATO president said that since his 

conversation with Jackter and the wave 

of letters of protest from exhibitors, Jackter 

had advised him that Columbia is reconsidering 

the original plan and re-evaluating the 

program as originally conceived. Letters 

were to be sent to exhibitors last week with 

the intended changes, Corwin said. 

states- 

"Let me commend Columbia for its 

manship in 

recognizing that a great disservice 

was about to be perpetrated on its customers," 

he added. 

Would Mark a New 'Ogre' 

Corwin thanked Jackter for notifying exhibitors 

of the plan in advance of actual implementation, 

and added: "I am sure he now 

realizes that, exhibitors large and small are 

not going to accept this defection of Columbia 

from its primary customers without 

striking back with conviction. 

"We believe," he continued, "that if Columbia 

engages in any action that envisages 

the playing of certain first-run pictures and 

other important sub-run features at college 

theatres within months after their theatrical 

run, it will mark the beginning of an ogre 

with which we will never be able to compete." 

Corwin pointed out that, traditionally, 

college theatres have been served with old 

pictures, predominantly foreign classics, and 

referring to the tax-exempt, non-union, public-facility 

aspect of college theatres asked: 

"How can we compete with the state or the 

government if the distributor is going to 

create a new circuit of theatres for the purpose 

of increasing his nontheatrical revenue 

while he destroys his primary customer?" 

Continuing his comments on Columbia's 

reconsideration of the plan. Corwin said: 

"Assuming that Columbia is sincere in not 

wanting to affect its present customers and 

will place this product back far enough so 

as not to interfere with theatrical grosses, 

how do they propose to keep the public out 

of campus theatres? In the original letter, 

Mr. Jackter states; 'Only students, members 

of the faculty and administration and others 

closely associated with the colleges playing 

the Cine Cum Laude program will 

be eligible 

to purchase subscriptions to the presentations.' 

Now does Columbia honestly believe 

it can control this? We know what is 

happening today on every campus that has a 

film series. They are attended by anyone and 

everyone who may be interested in the films 

and restrictions are not enforced in the purchasing 

of tickets." 

Points to 'Unfairness' 

Corwin pointed to the support given Columbia 

management in recent months by 

exhibition and stated: 

"NATO now respectfully 

calls upon Columbia to recognize its 

friends and customers. It is unthinkable that 

they would serve a first-run picture with 

Richard Burton, which includes a cameo 

role by Elizabeth Taylor, to a college theatre 

ahead of those theatres that support and 

play its entire program in both good and 

bad years. It is equally unpalatable to exhibitors 

to have pictures for which they have 

paid top terms play in 

state-owned, studentoperated 

theatres in a nation that has enjoyed 

the doctrine of free enterprise for almost 

200 years. This new plan has implications 

that would inflict grave injury upon 

the future of our industry." 

He read a resolution adopted by the state 

of Washington calling upon community colleges, 

state colleges and universities to "take 

appropriate administrative action designed 

to eliminate the unfair practice of admitting 

the general public to student showings of entertainment 

films." 

Corwin reviewed the recent NATO board 

meetings in Palm Springs, Calif., highlighting 

the association's determination to pursue 

opposition to current practices in newspaper 

advertising: its proposal to appoint a 

small town theatre committee to work constantly 

with film companies to provide relief 

for small distressed theatres, and preliminary 

plans for a promotion similar to National 

Movie Month limited to three or four 

pictures with intensive, coordinated campaigns. 

Dickerson Joins Y&W 

NEW YORK — Dick Dickerson. film 

buyer and chief booker for Loew's out-oftown 

theatres for the past four years, will 

join the Y&W Management Co. in Indianapolis 

as a film department executive. 

Dickerson's resignation from Loew's will be 

effective May 15. Prior to joining Loew's 

he was film buyer for the Chakeres Theatres 

of Springfield. Ohio. 

9

Lazarus Points to Lack 

Of Film Promotion 

COLORADO SPRINGS—Charging 

Paul N. Lazarus 

that 

the exhibitors of America are hccoming increasingly 

"shorts 

i g h t e d and improvident," 

Paul N. 

Lazarus, executive 

vice-president of National 

Screen Service, 

again lashed out at 

theatre merchandising 

techniques in a talk 

hefore the Rocky 

Mountain Motion Picture 

Ass'n convention 

here. 

Speaking at the final session of the threeday 

meeting on the subject, "The Theatre of 

the Future," Lazarus defined it as "a screen 

surrounded by a refreshment stand, soft 

drink machines, French-fried potatoes and 

restrooms." In decrying the lack of effort 

being extended in the merchandising of pictures, 

the NSS executive criticized contemporary 

theatre designs "which go out of 

their way to hide the fact that behind this 

stark, ultramodern facade, a motion picture 

being shown and, more importantly, that 

be shown next week, too." 

is 

one will 

Use Lobbies to Sell Features 

"Are we ashamed," he asked his audience, 

"to tell our best customers— the theatre 

audience—about our next attractions'? 

Where will we find a more receptive market 

than those who pass through our lobbies? 

It is improvident and wasteful to divert this 

entire potential to a display of local artists' 

work or, even worse, to some interior decorator's 

'flight of fancy.' " 

Lazarus urged his listeners not to ignore 

the need for selling entertainment as any 

other commodity. He commended to them 

the advertising prepared by the major distributors 

as "the end product of the most 

creative and talented advertising practitioners 

in the history of entertainment." 

Richard Winters Named 

To MGM National Post 

NEW YORK—Richard Winters, formerly 

publicity manager, has been named national 

publicity manager 

for Metro-Goldwyn-Mayer. 

He will 

coordinate further expansion 

of the company's 

activities in the 

areas of national publicity 

throughout production 

and distribution. 

Winters joined the 

MGM publicity de- Richard Winters 

partment in 1960 and 

was named publicity manager in 1963. He 

previously had served in various capacities 

in the publicity departments of 20th-Fox 

and RKO. 

Bob Hope Is Presented 

RMMPA Special Award 

Colorado Springs—Bob Hope was 

cited at the Rocky Mountain Motion 

Picture Ass'n convention banquet here 

Wednesday (3) night when he received 

the organization's first "Star of the Universe" 

Award. 

Hope has received more than 500 

awards and citations for his humanitarian 

and professional efforts, making 

him the most honored performer in 

history. Two U.S. Presidents have given 

him awards on behalf of the government: 

the Medal of Merit, presented 

by the then General Dwight D. Eisenhower 

in 1946, and the Gold Medal 

authorized by Congress and presented 

to the actor by President John F. Kennedy 

in 1963. Hope also has five citations 

from the Academy of Motion Picture 

Arts and Sciences and seven honorary 

university degrees, although he 

never attended a college. 

Following the awards presentations 

Wednesday night, conventioners saw 

a screening of "Eight on the Lam," 

Hope's latest film in which he stars 

with Phyllis Diller, soon to open across 

the country as a United Artists release. 

RAAMPA Convention 

(Continued from preceding page) 

the closing of feature presentations, carrying 

a straightforward message. 

Other speakers included Harold McCormick, 

Colorado State Representative, who 

discussed legislation and taxation, and Al 

Look, banker of Grand Junction, Colo., 

who reported on the bank's experience in 

cultivating customers among teenagers and 

developing them into substantial patrons. He 

pointed to the example that this offered 

theatremen in building the moviegoing 

habit in young people as a replacement for 

the older citizen. 

The Wednesday night banquet featured 

the presentation of a number of other major 

awards by RMMPA, with Slim Pickens receiving 

the Golden Nugget Award; John 

Saxon, the Best Supporting Actor of the 

Year Award; Robert Conrad, Television 

Star of the Year, and as the highlight, the 

first Star of the Universe Award to Bob 

Hope. Stella Stevens, named Best Supporting 

Actress of the Year, was unable to attend 

and her award was accepted by Sherri Jackson. 

Actor Robert Lansing accepted the Director 

of the Year Award for Robert Ellis 

Miller, also unable to be present. 

Special credit 

for the success of the convention 

was given to convention co-chairmen 

Fred Knill and Jack Finn, and to 

RMMPA leaders Bob Tankersley, president; 

Larry Starsmore, Westland Theatres; John 

Dobson, United Artists; Marvin Goldfarb, 

Buena Vista, and many others. 

Says Technical Gains 

Vital to Industry 

COLORADO SPRINGS — Speaking before 

the Rocky Mountain Motion Picture 

Ass'n convention here 

Wednesday (3), Larry 

Davee, president of 

Century Projector 

Corp., told exhibitors 

"the opportunity to 

improve your theatre 

and win back your 

business depends upon 

develop- 

technical 

ment s." Terming 

such developments 

the responsibility of Larry Davee 

the entire industry, Davee said, however, 

"the incentive to do this and the money 

must come directly or indirectly from the 

theatre. If new developments and improved 

equipment and processes are not purchased^ 

by the theatre, our industry will die of 

strangulation." 

He pointed to the impact of movies-ontelevision 

in the home and asserted that motion 

picture quality in the theatre must be 

improved. "This means the use of every 

technical means within our knowledge and 

experience, from the studio to the screen," 

Davee said. "The slightest imperfection will 

destroy the illusion." 

He continued: "Now that we have home 

TV competition with the very products 

which we show in our theatres, it seems to 

me that our only hope is to use this knowledge 

and experience to overcome this with 

the tools with which we have to work." 

Davee mentioned a number of recent 

technical developments and turned to new 

plans and projects aimed at perfection of 

three-dimensional projection. "Much progress 

has been made," Davee said of the 

latter, "but today it is far from a direct theatre 

system." 

Paramount Distributing 

Tors' Color Featurette 

NEW YORK — Paramount Pictures 

distributing "Unarmed in Africa," a 19- 

minute color featurette produced by Ivan 

Tors. The film is the first in a series of short 

subjects to be made by Tors on nature and 

science. 

Detailing the methods used by the filmmaker 

in capturing, raising and training the 

wild animals which are seen in his fulllength 

movies, "Unarmed in Africa" gives 

the moviegoers an opportunity to watch 

Tors' technique with animals. 

Feinstein in New Post 

NEW YORK—Dick Feinstein, formerly 

eastern division manager of Allied Artists, 

has been named national sales coordinator 

for Peppercorn-Wormser, Inc. Film Enterprises. 

Feinstein also has served as assistant 

general sales manager of Cinema V and 

held important sales posts with Continental 

and DCA. 

is 

10 BOXOFFICE :: May 8, 1967

S 

, Inc.. 

Transamerica Extends 

UA Stock Offer Again 

NEW YORK — Transamerica Corp., 

United Artists new parent company, announced 

last week that its exchange of 

shares offer to holders of UA stock would 

be extended to and including May 22, although 

it was reported that more than 94 

per cent of the UA holders have already 

tendered their stock under the offer which 

was to have expired on May 1. 

Transamerica's offer consisted of a choice 

of either a combination of half share of 

Transamerica common and one-eighth 

share of Transamerica's $4.80 convertible 

preferred for each share of UA common, 

or a share-for-share exchange of UA common 

for Transamerica common. 

At the annual stockholders meeting April 

27, Transamerica president John R. Beckett 

told the shareholders that "we are delighted 

that the acquisition of UA has been successfully 

completed and are most enthusiastic 

about the opportunities for the growth of 

both companies." He added that since I960 

financial services have been principally responsible 

for the 127 per cent growth in 

Transamerica's per share earnings. 

Transamerica management nominees 

were re-elected to the board of directors at 

the meeting held in San Francisco. No UA 

members were among the directors, but will 

be added later by vote of the directors. At 

the time Transamerica management's slate 

was nominated and proxy material for the 

annual meeting prepared, the merger had 

not been completed, so that UA's president 

Arthur Krim and chairman of the hoard 

Robert Benjamin could not be nominated 

in time for the April 27 meeting. 

Similarly, under the merger agreement, 

Transamerica's Beckett and vice-president 

Edward L. Scarff, are to be elected to the 

United Artists board. 

Briefing shareholders on Transamerica's 

long-range plan for representation in consumer-oriented 

services, Beckett said the 

company had in mind operations in the 

fields of leisure-time activities, medical and 

health care, and education. "The acquisition 

of UA brings us solidly into the field of 

leisure-time activities," he added. 

John Van Eyssen Elected 

Columbia Vice-President 

LONDON — John Van Eyssen, who 

joined Columbia Pictures' United Kingdom 

European production department 1 

months ago, has now been e'ected a vicepresident 

of Columbia Pictures International. 

Van Eyssen will be responsible for the 

coordination of creative deve'opment of the 

company productions in the United Kingdom 

and Europe, with his headquarters in 

London. Prior to joining Columbia, he was 

head of the Grade Organization Literary 

Agency, representing clients like Sidney 

Lumet, Arthur Miller and Franco Zeffirelli. 


Cinerama Growth, Gain 

In Earnings Reported 

B. J. Karluk to Paramount 

As Ass't Treasurer 

NEW YORK 

been appointed 

Bernard J. Karluk has 

assistant treasurer of 

Paramount Pictures. 

He comes to the company 

from Litton Industries, 

where he was 

controller of the electronic 

business systems 

division. 

Previously, Karluk 

was controller of the 

Jerrold Corporation 

and director of finance 

and administration 

for the Pan- 

Bernard J. Karluk 

elyte Industrial division of Thiokol Chemical 

Corp. A graduate of Brown University 

and the University of Pennsylvania's Wharton 

School, he is married, has four children 

and makes his home in North Branch, N.J. 

Bill Schaefer Appointed 

Para. Midwest Ad Mgr. 

NEW YORK— Bill 

Schaefer has been appointed 

midwestern division advertising and 

publicity manager for Paramount Pictures, 

it was announced by Bernard M. Serlin, 

Paramount's national field advertising and 

publicity manager. Prior to his appointment, 

Schaefer had been the southwestern division 

field advertising manager for Paramount. 

Named as Schaefer's successor is Robert 

A. Smith, who will be headquartered in 

Dallas. Previously, Smith had been with 

Metro-Goldwyn-Mayer. 

Both appointments are effective May 1. 

Filmack Quarter Up 40% 

CHICAGO—Filmack Trailer Co. had a 

40 per cent increase in business during the 

first quarter of 1967, according to Bernard 

Mack, president. The volume has reached 

nearly 200 individual productions shipped 

each working day. representing over 15,000 

feet of color and black and white film. 

Mack said that the company now serves 74 

per cent of all theatres in the U.S. and Canada. 

He said this growth has outpaced producers 

in both Hollywood and New York. 

New Title for Univ. Film 

HOLLYWOOD — "New Face in Hell" 

was set as the new title for Universal's suspense 

drama previously titled "Criss Cross." 

Cicorge Peppard, Gayle Hunnicutt and Ra>mond 

Burr star in the Technicolor picture 

produced hy Edward J. Montagne and directed 

by John Guillermin. 

HOLLYWOOD — 

president of Cinerama 

annual stockholders 

meeting here April 

26. detailed company 

expansion of participation 

in co-productions 

with major companies, 

its entry into 

industrial filmmaking 

and worldwide use ol 

William R. Forman. 

rcpoiliiiL' lo Ihc 

its experimental portable 

theatre in asserting 

that "We look forward 

hopefully for 

William Forman 

1967 to be the best year yet in the company's 

history." 

Earnings for the company, Forman said, 

in 1966 reached $835,984, or 27 cents per 

share, compared to a deficit of $522,974. or 

I 7 cents per share loss, in 1965. 

"We expect to continue our turnabout 

and achieve record results this year," Forman 

said, pointing out that the firm's recent 

debt reduction of approximately $3,000,000 

had improved considerably the company's 

financial structure, and that a new line of 

bank credit had been established. 

Pointing to Cinerama's success in sponsoring 

a technique to adapt its widescreen 

films for television, Forman said, "Negotiations 

are under way to license all of our 

previous features for television exhibition." 

Another favorable development, he continued, 

was Cinerama's entry into industry 

motion pictures. "This," Forman said, "has 

opened an entirely new area for our company 

which should lead to additional revenue." 

Ford Motor Co., he said, is using a 

portion of a Cinerama sports film to be 

shown nationally in Cinerama-equipped theatres 

this fall to promote its 1968 Lincoln- 

Mercury automobiles. 

Forman noted that Cinerama now has 168 

theatres nationally and expects to reach 200 

by the end of 1967. 

Of Cinerama's film productions, Forman 

said the MGM-Cinerama film, "Grand 

Prix," released last year, has established 

higher boxoffice marks in 38 major U.S. 

cities and record-breaking grosses abroad. 

Two other MGM-Cinerama films, "2001: 

A Space Odyssey" and "Caravans" are expected 

to rank among Cinerama's most outstanding 

attractions, Forman said. Also in 

various stages of production are Columbia's 

"Mackenna's Gold." an action drama "East 

of Java," and Warner Bros.' proposed feature 

on Alan Moorehead's "The White Nile" 

and "The Blue Nile." The company also is 

preparing to negotiate for production of a 

Cinerama film on the autobiography of General 

Douglas MacArthur. 

"These and numerous other productions 

in the planning stage will provide Cinerama 

with the largest backlog of important new 

films in its 

history," Forman said. 

11

1HE HUN MfiTH NO NAME IS BACK.. 

Fed Up With 'Retirement/ 

Irving Mack Back on Job 

CHICAGO—Irving Mack has returned 

as head of the theatre department of 

Filmack after an unsuccessful attempt at 

semi-retirement. He had phinned to spend 

six months a year in Florida, but the inaction 

did not set well on the shoulders of the 

veteran of 50 years in show business. 

Mack's first association in the industry 

was as a reporter. He joined the advertising 

department of the old Jones, Linick and 

Schaefer organization, a circuit of about 60 

theatres at that time. In 1917 he was in 

charge of midwest area exploitation for Universal 

Pictures. When he saw the need for 

film trailers he went into business for himself. 

"Retirement? That's for old people." 

Mack said. 

NSS Reports Big Demand 

For Code Campaign Kits 

NEW YORK— Paul Lazarus, executive 

vice-president of National .Screen Service, 

reporting on the demand for Motion Picture 

Ass'n of America Production Code Seal 

campaign kits, said that NSS's initial order 

of 1,000 kits has been exhausted and that 

500 additional kits have been ordered. 

Shipment of the kits began the last week 

in April, with initial orders primarily from 

the large circuits. 

Mrs. Twyman Cites 

Dual Responsibility 

Lcllence in any of the mass media is a dual 

K.AN.SAS CITY—"Responsibility for cx- 

responsibility, one which involves both those 

who produce for the medium and those who 

use it." This was the view expressed by Mrs. 

Margaret G. Twyman, director of the communilN 

relations department of the Motion 

Picture Ass'n of America, before some 500 

alumnae and active members of Pi Beta Phi, 

national sorority, at a founders' day lunchcon 

at the Carriage Club here April 29. 

"in " medium, 

Referring to motion pictures as today's 

Mrs. Twyman said, "We must 

remind ourselves that 'film' is literally a 

product of the inventiveness and creativity 

of this, the 20th Century. 

"It is because today's younger generation, 

as well as those generations soon to follow, 

have grown up in this image-saturated culture 

that we must keep apace of what they 

are seeing on television, reading in books 

and magazines and viewing in our movie 

theatres," Mrs. Twyman said. "None of us 

can relate or communicate with them unless 

we do understand the environment which 

they now take for granted. Film is the language 

of young people today." 

WOMPI Committee Heads 

Named for Convention 

NhW ORLEANS — Marie Berglund, 

chairman for the 14th annual convention 

of the Women of the Motion Picture Industry 

International to be held at the Jimg 

Hotel here .September 15-17, has named the 

fol'owing committee chairmen; 

Imelda Giessinger and Betty Browne, 

Friday night dutch treat; Lillian Sherick, 

Saturday luncheon; Gene Barnette and Jose 

Ory, .Saturday banquet; Doris Stevens, Sunday 

breakfast; Jane Ella Birtel, art work 

and program book; Claire Rita Stone, registration; 

Agnes Garcia, door prizes; Shirley 

Eagan, convention ads: Corinne Foret. decorations; 

Helen Bi'a, kits; Delia Favre. 

badges; John Browne. Co-WOMPl entertainment. 

FCC to Hear Arguments 

On ABC-ITT June 1 

WASHINGTON—Oral arguments before 

the Federal Communications Commission 

on the proposed merger of American Broadcasting 

Companies and International Telephone 

& Telegraph Corp. will be June I. 

The FCC has set May 15 for the filing 

of written arguments and May 22 for filing 

of written reply arguments. 

Hearing examiner James Cunningham 

last week certified to the Federal Communications 

Commission the record on the proposed 

merger. In his certification order, 

Cunningham complimented the attorneys 

for all partes (Department of Justice, 

FCC's Broadcast Bureau, ABC, ITT) involved 

on their promptness in preparing 

their cases, examining the witnesses and presenting 

exhibits. 

UCLA Student Again Wins 

Goldwyn First Prize 

HOLLYWOOD — Gerald R. Perreau- 

Saussine. 28-year-old student at the University 

of California, Los Angeles, became the 

first two-time top prize winner in the 13- 

year history of the Samuel Goldwyn Creative 

Awards when his new novel, "The 

Moonbathers," was awarded $2,000. 

The student received the top award last 

year for his novel, "Crooked Children," 

which will be published May 24 under a 

new title, "Angel Loves Nobody," and under 

the pen name of Richard Miles. He described 

his new novel as a psychological 

mystery set in post-war occupied Japan and 

in the mind of an American war criminal. 

Perreau-Saussine had a ten-year career as a 

child actor in Hollywood. 

Carl Reiner, actor, producer and writer, 

joined Goldwyn in presenting the prize and 

a mahogany plaque in UCLA's Macgowan 

Little Theatre. 

The second place winner, Gerry Carroll, 

25 years old, received $500 for his play, 

"Bruce," historical drama about Robert 

Bruce of Scotland. 

Honorable mention scrolls went to three 

students: Michael Kiely, a graduate student, 

for an "An Irish Trio," two short stories 

and a one-act play; Margaret Ann Opsata, 

22, teaching assistant in theatre arts, for her 

play "Theodore's House," and Barry Steinberg, 

22, a graduate student majoring in 

screen writing, for his novella, "The Nazi 

Machine." 

12

I MARA 

ONI WASNt ENOUGHJIS if DEA1H NEEDED 11 DOUBLE 

i. 

r^fcf- 

'M: '^ .-

4^ 

.•X 

r 

^he Eastman 

Color System: 

You made it what 

t is today. 

^ 

As far as we're concerned, Hollv%Mnvl 

is the mother ot invention. Althoiii;h 

we started niakinj; motion pictine

BOXOFFICE 

BAROMETER 

This chort records the performonce of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings ore added and overages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings obove or below thot mark. (Asterisk * denotes combination bills.) 

^- Blow-Up (Premier)

I 

BOXOFFICE 

— 

Trans-Lux Has Gain 

In Its Quarter Net 

NEW YORK—Net earnings of the Trans- 

Lux Corp. for the quarter ended March 3 1 

were up $135,432 or 19 cents per share on 

718,037 shares of common stock, compared 

with figures for the same period last year, 

which were $129,819 or 18 cents per share. 

In a report to stockholders here, president 

Richard Brandt said total revenues of the 

company were above those of a year earlier 

due primarily to a marked increase in boxoffice 

grosses from the theatres. Cash flow 

for the quarter amounted to $371,432 or 52 

cents per share, as against $327,819 or 46 

cents per share for the same 1966 quarter. 

Brandt reported that consolidated net working 

capital aggregated $2,218,880 March 

31, and that current assets of $3,332,365 

were three times total current liabilities of 

$1,118,485. 

Brandt told stockholders that the company's 

entertainment division operations 

had been "proceeding most satisfactorily," 

noting the rise in theatre boxoffice grosses. 

He reported on the purchase of a 50 per 

cent interest in the land and building on 

which the Trans-Lux West Theatre in New 

York is located, announcing that the company 

has signed a contract to acquire a 50 

per cent interest in the lease of the building 

at 1601 Broadway, which adjoins the one 

in which the theatre is located, as well as 

a 50 per cent interest in the land and building 

at 207 West 48th St., the rear of which 

abuts the 1601 Broadway property. 

The Trans-Lux West is scheduled to reopen 

the end of May with United Artists' 

"The Honey Pot." 

Celebrity Holdings Enters 

Pact With Film Polski 

NEW YORK—Last week a far-reaching 

exclusive agreement was made by Film 

Polski and Celebrity Holdings. Inc., terms 

of which made the latter sole sales agent in 

this country for the entire output of the 

Polish film industry. 

The agreement covers feature, documentary, 

news and animated films with 

Zodiak International Productions of Monttreal, 

Celebrity Holdings's sister company 

entering into a similar pack for Canada. 

In a move designed to strengthen the 

close working relationship between Celebrity 

Holdings and Colodzin Productions, 

Inc. into a formal affiliation, Celebrity 

president Martin Gottlieb disclosed that 

Robert Colodzin, president of Colodzin 

Productions, has been elected to the Celebrity 

board of directors. 

Three' Opening Soon 

NEW YORK—"Three," the Yugoslavian 

film shown at the 1966 New York Film 

Festival and an Oscar nominee, will have its 

U.S. theatrical premiere at the 72nd Street 

Playhouse in late May. The film is being 

released by Impact Films. 

ACCEPTS 20TH-FOX AWARD— 

Jonas Rosenfield jr. (R), 20th Century- 

Fox vice-president and director of advertising, 

publicity and exploitation, is 

seen at the recent third annual film 

awards presentation of the Broadcasting 

and Film Commission of the National 

Council of Churches accepting 

an award from Rev. Donald P. Roper 

on behalf of Robert Wise's "The Sand 

Pebbles." The award was given to the 

Panavision-De Luxe Color roadshow 

attraction for its "outstanding merit" 

in portraying "human society in its richness 

and variety." Rev. Roper is vicechairman 

of the board of managers of 

the Broadcasting and Film Commission 

of the National Council of Churches of 

Christ in the U.S. 

$5 Million Quarter Net 

For General Precision 

TARRYTOWN, N.Y. — General Precision 

Equipment Corp. and its subsidiary 

companies reported first quarter earnings 

for 1967 of $5,067,000 and net sales of 

$111,221,000. Net income, after provision 

for preferred and preference stock dividends, 

was equal to $1.15 a share on 3,862,325 

common stock shares outstanding March 

3L 

For the same quarter a year ago, General 

Precision reported sales of $56,362,000 and 

net income of $1,697,000, equal to 98 cents 

a share on the then outstanding 1,633,598 

common shares. That report was exclusive 

of Controls Co. of America, with which 

General Precision merged in May 1966 and 

of American Meter Co., with which it 

merged in March 1967. 

Orange, N.J., Manager 

Charged in Film Showing 

ORANGE, N.J.—Morris Hatoff, manager 

of the Palace Theatre, has been charged 

with violating a state statute on obscenity 

in exhibiting Audubon's "I, a Woman." 

Although a print of the film was confiscated 

by authorities during an afternoon 

showing, the picture still is being presented 

at the theatre, since the court action involves 

only the confiscated film and does not prevent 

the showing of another print while the 

action is pending. 

Hatoff waived a preliminary hearing, and 

the case was referred to the Essex County 

grand jury. 

Zanuck, Valenti Stress 

Creative Ideas' Need 

NEW YORK — More than 50 college 

newspaper editors, attending the first annual 

20th Century-Fox College Weekend at the 

Yale Club here last 

weekend, heard Darryl 

F. Zanuck, 20th-Fox president, assert, 

"Never has there been a time open to any 

generation when Hollywood was more interested 

in exciting, new and independent 

ideas." 

He urged the young people, "Tell your 

creative people, if they choose to team up 

with business, they will have to fight for 

their ideas. This will always be true, but I 

think It helps the creative person more than 

anyone. He has to believe enough in what 

he's got to offer to win financial and creative 

control of his picture." 

Jack J. Valenti, president of the Motion 

Picture Ass'n of America, told the gathering 

he felt the College Weekend conference was 

important because it brought together "creative 

talents from motion pictures and from 

colleges and universities," and he promised 

to do everything he could to encourage the 

closest possible liaison between campus and 

camera. 

Jonas Rosenfield jr., 

20th-Fox vice-president 

and director of advertising, publicity 

and exploitation, asserting that "campuses 

have rediscovered the movies," said, "Some 

2,500 fUm courses are now being taught . . . 

there are more than 4,000 film societies 

most on college campuses." He added 

"Campus-oriented movie theatres are among 

the most profitable in the country." 

"Contrary-wise," Rosenfield continued, 

"the movie industry has discovered the college 

audience. Thus today's dialog is both 

timely and inevitable. Cliche thinking on 

both sides sorely needs re-examination." 

Others participating in the panel discussions 

were David Brown, 20th-Fox vicepresident 

and director of story operation, 

Harry Joe Brown, independent producer; 

Bosley Crowther, film critic of the New 

York Times, and Richard Goldstein, columnist 

of the Village Voice and the World 

Journal Tribune. 

A member of press conference interviews 

and film showings were held. Following the 

screening of "Two for the Road," the collegians 

met with producer-director Stanley 

Donen and screenwriter Frederic Raphael, 

and after the viewing of "The Flim-Flam 

Man," they met with producer Lawrence 

Turman and director Irvin Kershner. 

Rank Film to Universal 

NEW YORK—Universal Pictures has 

acquired United States distribution rights to 

"Palaces of a Queen," a Rank Organization 

production narrated by Sir Michael Redgrave, 

which is a color camera tour of the 

Royal Palaces of Britain. The film will have 

its American premiere at the Guild Theatre 

here on June 29th. Michael Ingrams directed 

for producer George Grafton-Green. 

:: May 8, 1967 E-1

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Capitoh Cinema 1 

Records Smashed 

By 'Casino Despite Bad Reviews 

NEW ÔRK—The big news on the 

Broadway strip was the smash business 

racked up by "Casino Royale" at the Capitol, 

where it topped boxoflice records of the 

past decade. Day-dating at Cinema I, the 

Bond burlesque also hit an all-time record 

for the east side art house. Despite the disappointing 

reviews, the moviegoers paid 

slightly upped prices to sec the film, making 

its opening week at both theatres the success 

story of the week. 

The other big opening was "Two for the 

Road," the "suggested for mature adults" 

comedy-drama, which came into the Radio 

City Music Hall on the heels of the highly 

successful run of "How to Succeed." 

"Road," despite bad weather for its opening 

day, did excellent business, the drawing 

card primarily the name of Audrey Hepburn, 

who is a natural for the Hall's matron 

patronage. Her last film, "How to Steal a 

Million," was one of the theatre's biggest 

hits. 

Business for the most part was slightly 

down due to the long holdovers. 

Even "Blow-Up" was beginning ever so 

slowly to drag at the boxoffice at the Beekman 

and the New Embassy. "Sailor From 

Gibraltar" in its first week at the Little 

Carnegie did poor business and the reissue 

of "Wages of Fear," in the unexpurgated 

version, did only passably at the Plaza. In 

its first week "Eight on the Lam" did sluggish 

business at the Astor and was not aided 

by being on showcase around the metropolitan 

area. 

The high critical acclaim for the Spanish 

drama, "The Hunt," did not do the trick for 

this import, now playing at the Trans-Lux 

East and the Regency. The former east side 

house did fairish business in the opening 

week and the Regency did only above 

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average at best. Backed by a strong advertising 

campaign, the film was expected to 

be a smash art house entry. 

Still doing great business were the reliables 

"Thoroughly Modern Millie" at the Criterion, 

"A Man and a Woman" at the Paris, 

and "Man for All Seasons" on hardtickct at 

the Fine Arts. "Taming of the Shrew" dipped 

slightly at the Coronet. Of the new art 

house entries, "Accident" is the big hit at 

Cinema IL Chaplin's "A Countess From 

Hong Kong" in its sixth week at the Sutton 

will probably have a shorter run than each 

of the old Chaplin reissues had at the Plaza 

two years ago in that remarkable series of 

return engagements. With the exception of 

"Monsieur Verdoux," which was withdrawn 

from theatrical release, and "The King of 

New York," which was never shown here, 

the new Chaplin film is the likely candidate, 

in the United States, for his least popular 

work. 

(Average Is 100) 

Astor Eight on the Lom (UA) 1 65 

. 

Baronetmoveover, 

6th wk 

You're a Big Boy Now (Seven Arts), 

Beekman Blow-Up (Premier), moveover, 19th wk 

.160 

180 

Capitol Casino Royale (Col) 

.300 

Cornegie Hall Cinema The War Game (P-C) 185 

Cinema 

Cinema 

Casino Royale (Col) 300 

Accident (Cinema V), 2nd wk 195 

1 

II 

Cinema Rendezvous The Sound of Music 

(20th-Fox), 19th wk. of scheduled shows 

Coronet The Taming of the Shrew (Col), 

165 

8th wk. of two-a-day 1 95 

Criterion Thoroughly Modern Millie (Univ), 

6th wk. of two-a-day 260 

DeMille Hawaii (UA), 29th wk. of two-a-day ... .185 

Festival Persona (Lopert), 8th wk 140 

Fine Arts—A Man for AJI Seasons (Col), 

21st wk. of two-a-day 220 

Guild Alfie (Para), moveover, 36th wk 130 

Little Carnegie The Sailor From Gibraltar [Lopert) .125 

Loew's State The Bible (20th-Fox), 

3 1 St wk. of two-a-day 1 75 

Loew's Tower East My Sister, My Love (Sigma III), 

9th wk 1 40 

Murray Hill La Guerre Est Finie 

(Brandon), 9th wk 1 30 

New Embassy Blow-Up (Premier), 

moveover, 1 9th wk 1 80 

Paris A Man and a Woman (AA), 42nd wk 225 

Plaza Wages of Fear (Seven Arts) 160 

Radio City Music Hall Two for the Road 

(20th-Fox) 185 

Regency The Hunt (Trans-Lux) 175 

Rivoli The Sand Pebbles (20th-Fox), 

1 9th wk. of two-a-day 1 60 

68th Street Playhouse Hombre (20th-Fox), 

6th wk 1 40 

Sutton A Countess From Hong Kong (Univ) 

6th wk 140 

34th Street East Naked Among the Wolves 

(Lopert), 2nd wk 125 

Trans-Lux East The Hunt (Trons-Lux) 120 

Trans-Lux 85th Street Ulysses (Cont'l), 

6th wk. of scheduled shows 200 

Victoria Hurry Sundown (Para), 6th wk 140 

Warner Grand Prix (MGM), 19th wk. of two-a-day 165 

World Love Now, Pay Later (Mishkin), 17th wk. . 1 30 

. 

'Casino Royale' Attains 250, 

"Hombre' 200 in Buffalo 

BUFFALO—"Casino Royale" at Shea's 

Buffalo and "Hombre" at the Center Theatre 

led the field by considerable margin 

when the week's first-run gross percentages 

had been compiled. "Casino Royale" ran up 

a sturdy 250 per cent while the Paul Newman 

film was garnering 200. "Hawaii" continued 

strong with a 160-second week at the 

Granada. 

Buffalo Casino Royole (Col) 250 

Center Hombre (20th-Fox) 200 

Century Grand Prix (MGM), 6th wk 120 

Cinema, Amherst The Endless Summer (Cinema V), 

2nd wk 1 00 

Colvm The Send Pebbles (20th-Fox), 9th wk 125 

Granada Hawaii (UA), 2nd wk 160 

Teck The Bible (20th-Fox), 19th wk 110 

Will Rogers Fund Benefit 

Set for 'Camelot' Opening 

NEW YORK — It was announced last 

week that the world premiere of the 

Warner Bros." production of "Camelot" will 

At "Camelot" committee luncheon: 

Mrs. Eugene Picker, left, and Mrs. 

Richard L. Harris, chairman. 

be held on October 25 at the Warner Theatre 

on Broadway for the benefit of the Will 

Rogers Memorial Fund. The premiere performance 

will be followed by a Gala King 

Arthur and Knights of the Round Table Ball 

at the Americana Hotel. 

Mrs. Richard L. Harris, no relation to the 

actor Richard Harris who plays King Arthur 

in the musical, is general chairman of the 

event with Mrs. Herbert Scheftel, as cochairman. 

Vice-chairmen for the event are 

Mrs. William Buckley jr., Mrs. Andrew Y. 

Fuller, Mrs. Patricia Lawford and Mrs. 

Eugene Picker. 

It is expected that $100,000 will be realized 

for the Will Rogers Hospital and 

O'Donnell Memorial Research Laboratories 

at Saranac Lake. 

James Bond Spoof Scores 

250 at Baltimore Pair 

BALTIMORE— "Casino Royale" was a 

big 250 at the Westview Cinema and the 

Boulevard theatres, long lines forming at 

each house and midnight shows being needed 

to handle the crowds, in spite of lukewarm 

reviews for the Bond burlesque. Holding 

a steady course with sound 225s were 

"Georgy Girl" and "A Man for All Seasons," 

while "The Sand Pebbles" and "Oh Dad, 

Poor Dad" kept up their twice-average business. 

Daylight saving time hurt business in 

some spots, as it always does in May. 

Boulevard, Westview Cinema Casino Royale 

(Col) 250 

Charles—A Man for All Seasons (Col), 8th wk 225 

Crest, North Point Plaza Doctor Zhivago (MGM), 

7th wk. at popular prices 150 

Five-West—A Man ond o Woman (AA), 11th wk. 225 

Hillendole, Reisterstown Plozo The Sound of Music 

(20th-Fox), 9th wk. at popular prices 150 

Hippodrome The Bible (20th-Fox), 25fh wk 125 

Little Blow-Up (Premier), 14th wk 125 

Mayfoir The Sand Pebbles (20th-Fox), 11th wk. . .200 

New— Hawaii (UA), 19th wk 100 

Northwood, Pike's Oh Dad, Poor Dad (Para), 

2nd wk 200 

Playhouse Georgy Girl (Col), 19th wk 225 

Senator Hotel (WB), 5th wk 150 

Seven-East, Cinema 1 Goal! (Col) 200 

Uptown The Taming of the Shrew (Col), 6th wk. 175 

Anthony Quinn and Michael Caine will 

star in "The Magus," a suspense story set 

on a Greek island, for 20th Century-Fox. 


i

! 

Ungerfeld, 

' 

held 

' 

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1926 

' 

; 

atres 

} 

a 

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managing 

I 

I films. 

I 

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when 

I 

Robert Ungerfeld Dies; 

Theatreman, Publicist 

NEW YORK— Rites for Robert Monroe 

71, theatre executive and motion 

picture publicist more than 40 years, were 

here Friday (5). He died Tuesday (2) 

of a heart attack in Jackson, Miss., while on 

an assignment for Universal Pictures. 

Born in Brooklyn, N.Y.. the World War 

1 veteran joined Loew's TTieatres here in 

as a house manager and then moved 

to the Fox Wisconsin circuit in Racine a 

year later, where he remained until 1930. 

From 1930 to 1941 he was a manager and 

executive with RKO Theatres in New York. 

Later. Ungerfeld was with Skouras The- 

here and joined Universal in 1943 as 

field publicist. In 1946 he was named 

director of the Winter Garden 

Theatre when Universal took over its operation 

as a showcase for new British-made 

In 1948 the company acquired the 

Avenue Theatre for the roadshow engagement 

of "Hamlet," and Ungerfeld was 

moved to that house. 

He later rejoined the Universal home ofpromotional 

staff and soon became 

an executive, a post he held until last year 

he moved to Miami and handled freelance 

assignments. He leaves his wife Etta. 

Last Rites for Martin Starr, 

Film Trade Journalist 

NEW YORK—Funeral services were held 

in Forest Hills, Queens, on Friday, April 

28, for Martin Starr, 64, entertainment commentator 

and trade journalist who died suddenly 

on Wednesday, April 26. 

Starr was a publicist for various stage 

productions, lecturer and author, was director 

of exploitation in 1945 for United Artists, 

and subsequently worked as film commentator 

in radio and as a trade journalist in Holhwood. 

He is survived by his wife, three 

brothers and a sister. 

Louis Dreyfus 

NEW YORK—Music publisher Louis 

Dreyfus, president of Chappell & Co., Inc., 

died May 2 in London at the age of 90. 

He followed his brother, the late Max Dreyfus, 

to America when he was 12 years old, 

and was a partner in the famous music publishing 

firm. He was a director of the American 

Society of Composers, Authors and 

Publishers. He leaves his wife Jean and a 

^randson, Nicholas Firth. 

Bender Is Finance V-P 

For Stanley Warner 

NEW YORK — Robert F. Bender has 

been elected finance vice-president of the 

Stanley Warner Corp. He will be responsible 

for all financial, accounting and related 

functions. 

Bender was formerly vice-president and 

treasurer of Sperry Rand Corp. and president 

of Sperry Rand Financial Corp. Prior 

to his affiliation with that company, he was 

executive vice-president and a director of 

International Telephone and Telegraph. 

BRO AD\N A'f 

PREPARING TO FILM locally are two 

Paramount productions: "T.P.A.," 

with James Coburn making use of the Statue 

of Liberty, Empire State Bldg. and even the 

Paramount building, and "The Odd Couple," 

based on Neil Simon's smash Broadway hit, 

will utilize the colorful, little-recognized 

West Side of the city — the Soldiers and 

Sailors' Monument, Stark's restaurant and 

Grant's Tomb. 

• 

Frank Leyendecker, Boxoffice's former 

eastern news editor and now man-ahonttown, 

is en route to London, via Brussels 

and Copenhagen, to visit Hy Hollinger. Ira 

Tulipan, Dave Golding and other major 

film company representatives now living 

there who will take him around the production 

scene at Shepperton and other London 

studios for a BoxoFFiCE report on the 

swinging British scene. As a roving reporter, 

Leyendecker will be visiting the sets of "The 

Anniversary," "Smashing Times" and "Mister 

Sebastian," among other films currently 

shooting. 

• 

offices to the 

Allied Artists has moved its 

former Herald-Tribune Bldg. at 230 W. 41st 

St. . . . ASCAP has a new writer-member: 

Joseph Gershenson, head of the music department 

at Universal . . . One of the major 

attractions of the WCBS-TV career fair now 

under way in New York is the Movielab- 

De Luxe Laboratories exhibit pinpointing 

the career opportunities available in the film 

processing trade. 

• 

Patricia Ann Bell, one of Embassy's pretty 

secretaries, has been chosen as one of the six 

finalists in the Miss Subways contest. Two of 

the six gals will reign as Miss Subways for 

successive periods of ten weeks. Post card 

ballot must he mailed before Monday (22) 

to New York Subways Adv., 630 Fifth Ave. 

• 

Ross Thomas' suspense novel "The Cold 

War Swap," which will be a major Paramount 

production this year starring Steve 

McQueen, has just won the coveted Edgar 

Allan Poe award as the best American first 

novel in the mystery writing field . . . Also 

in the literary area, the Jackson Donahue 

novelization of "Divorce AMERICAN 

Style," which Columbia is releasing this 

summer, will be published by Popular Library 

the first of June. 

• 

//( town promoting Universal's "Perils of 

Pauline" is one of the comedy's co-stars 

Pamela Austin. Now under contract to Universal, 

she won her first fame as "the Rebellion 

Girl" in television commercials. 

• 

John Wayne's super production "The 

Alamo" is back in a major reissue booking 

in the greater New York area. Wayne's costars 

are Richard Widmark and Laurence 

Harvey. The latter has taken up the directorial 

reins on his own production of "A 

Dandy in Aspic," which co-stars Mia Farrow, 

this week's cover girl on Life Magazine. 

Director Anthony Mann's untimely death 

before completion of this film is the reason 

Harvey is directing for the first time since 

"The Ceremony." 

• 

Columbia's "The Happening," a Sam 

Spiegel presentation, got a dual promotional 

push last week when TV's late night talker, 

Merv Griffin, devoted two of his evenirig's 

programs to interviewing guests at the premiere 

party out in Palm Springs. Lots of 

interesting folks were on hand, like Mary 

Livingston and the film's director Elliot 

Silverstein and stars George Maharis and 

Faye Dunaway. 

• 

Ed Ames has recorded the title song from 

Universal's "The War Wagon" on RCA 

Victor. 

• 

Martha Raye, who has been a film star 

since the mid-'30s and is currently Broadway's 

"Hello, Dolly" star, has been selected 

by USO of New York as its "woman of the 

year" for entertaining the military forces 

in Vietnam for two years. The presentation 

will be made Tuesday (23) at a supper-dance 

in the Rainbow Room. Honorary chairman 

of the event will be Joan Crawford, with 

assistants Mary Martin, Helen Hayes, Ed 

Sullivan and Mary G. Roebling. 

• 

On the move are Morris E. Lefko, MGM 

vice-president and general sales manager, 

who was in Chicago last week with assistant 

general sales manager Herman Ripps for 

exhibitors conferences. MGM's Gordon 

Weaver of the home publicity office is in 

Coatzacoalcos, Mexico, on a special assignment 

on "The Extraordinary Seaman," 

starring David Niven for director John 

Frankenheimer. 

• 

Publicity executive Harold Rand is off to 

Paris and to the Cannes Film Festival, 

as is 

Oliver A. Unger, executive vice-president of 

the Landau/ Unger Co.; Ava Leighton, Audubon 

sales director, and Radley Metzger. 

Audubon executive director. 

Raymond Stress, producer of Seven Arts' 

"The Fox," is off to Los Angeles for postproduction 

meetings with Steve Broidy and 

Motion Pictures International, while Stross's 

wife Anne Heywood departs from New 

York for London, having completed her 

starring role in "The Fox." 

• 

Joan Delaney, who makes her film debut 

opposite James Coburn in "T.P.A.," is 

"model in residence" in the May issue of 

Seventeen. 

• 

Word from Los Angeles is that Sam 

Kestenbaum is now managing the downtown 

Tower Theatre. An experienced showman, 

he formerly was with the Interboro Circuit 

here. He also worked for Columbia and 

PRC Pictures. 

BOXOFFICE :: May 8, 1967 E-3

. . Stanley 

^(MCCOH ^CfiWt 

QOLUMBIA APPEARS to be in great 

form these days. Last week in two 

statements, one on distribution and the other 

on production. Patrick Williamson and Maxwell 

Setton gave some of the reasons for this 

bullish attitude on the part of the company. 

First. Williamson, now confirmed as managing 

director of Columbia, called the press 

together for an informal chat about the 

business the company is doing with "Casino 

Royale," breaking all records in its West 

End and prerelease runs. He discussed the 

future lineup of product and not forgetting 

"A Man for All Seasons" and "Taming of 

the Shrew," which are both doing outstanding 

business over here, Williamson was in a 

jubilant mood. 

He pointed out that Columbia was using 

a special technique in selling "Seasons" and 

"Shrew" and was putting both pictures into 

theatres of 1.000 seats and under, preferring 

the 800-seater. This policy had resulted in 

new great grosses wherever the films were 

played. On "Casino Royale," which is 

playing 

two weeks in London and has already 

opened up to a colossal gross over here, this 

Charles Feldman production is clearly going 

to be one of the great British boxoffice 

winners of all time in this country. 

Last week Columbia was following up 

with another winner with the premiere at 

the Odeon Marble Arch of "The Professionals." 

The distribution company now that 

it is handling its own product as well as British 

Lion, but trading under Columbia distribution, 

is fully stretched at Film House, Wardour 

Street. The production side of the company 

has since moved into new offices off 

Mayfair where under Maxwell Setton it has 

plans for a large expansion of filmmaking 

during the next 18 months. 

Setton, who with John Van Eyssen recently 

returned from production discussions 

in Hollywood, said that among the films 

firmly committed for production were "A 

Dandy in Aspic," directed by the late 

Anthony Mann and Laurence Harvey with 

Harvey, Tom Courtenay and Mia Farrow; 

"Department K," directed by Val Guest, 

starring Stephen Boyd and Camilla Sparv; 

in May Walter Shenson will launch "Don't 

Raise the Bridge, Lower the River." with 

Jerry Lewis starring in the first film the 

comedian has made entirely abroad. Later 

this month David Deutsch will start "The 

Rose Lounge" with Oskar Werner and Barbara 

Ferris. In June Romulus will commence 

the film version under the direction of Sir 

Carol Reed, while Dino De Laurentiis will 

begin production on "Anzio" and Martin 

Manulis will start production on "Avec 

Avec," starring James Coburn. In the fall 

Helen Winston will put "Ossian's Ride" in 

work with a number of scenes to be shot in 

By ANTHONY GRUNER 

Masham's Repose" and "Monsieur Le 

Ireland. Also in preparation for an early fall 

start are Irving Allen's production of "Hammerhead" 

and "The Savage Canary" and 

Ned Sherrin's "Goldilocks and the Vicar's 

Wife." Open Road also will produce "Mistress 

Coq," to be followed at a later date by 

"After Navarone," the sequel to the successful 

"Guns of Navarone," reuniting writer 

producer Carl Foreman, director J. Lee 

Thompson, novelist Alistair MacLean and 

composer Dimitri Tiomkin and the stars of 

the previous success—Gregory Peck, David 

Niven and Anthony Quinn. 

Production started last week on a new 

Robin Hood feature film to be made by 

Hammer Films for Warner Pathe over here 

and 20th Century-Fox abroad, entitled "A 

Challenge for Robin Hood." The film will 

introduce a new leading man in the person 

of Barrie Ingham, a 30-year-old Yorkshireman, 

who was selected to play the lead by 

producer Clifford Parkes, whose first personal 

production this is. The picture will be 

in color and widescreen and directed by 

C. M. Pennington Richards at Pinewood 

Studios . . . Currently shooting on location 

at Stevenage, some 30 miles from north 

London, producer-director Clive Donner 

announced last week that he had signed 

British actress Moyra Eraser to play the role 

of Mrs. McGregor "Mum" to the troubled 

young hero (played by newcomer Barry 

Evans) in his new United Artists comedy 

release, "Here We Go Round the Mulberry 

Bush." 

* * * 

Phil Silvers has been signed by Peter 

Rogers to star in what must be considered 

another Carry On type comedy from the pen 

of Talbot Rothwell. This time the setting 

the Foreign Legion and Silvers plays a 

sergeant, joining such Rogers repertory 

players as Kenneth Williams, Jim Dale, 

Charles Hawtrey, Joan Sims, Peter Butterworth 

in "Follow That Camel." This comedy 

is the second to be made by Rogers 

under his new contract with Rank 

... J. P. W. Mallalieu, minister of state 

at the Board of Trade, visited the 

Elstree Studios of the Associated British 

Picture Corp. last week as part of the tour 

he is making of major British film production 

centers . . . Jimmy Komisarjevsky and 

Alan Tucker have entered into an agreement 

to pool the resources of their independent 

companies . . . Arvid Griffen, managing 

director of MGM British Studios, last week 

announced the appointment of Tommy 

Howard to a new specially created post within 

the studios as director of photographic 

effects and research. He will do this job in 

addition to supervising special photographic 

effects at the studios. Terry Witherington 

will be responsible for floor and physical 

effects and will work directly under art 

director Elliot Scott and construction manager 

Larry Cleary . Donen will 

produce and direct a new comedy for 20th 

Century-Fox over here towards the end of 

the month, entitled "The Sale," starring 

Peter Cook and Dudley Moore who have 

is 

also written the screenplay. The film also 

will star Eleanor Bron who with Cook 

and Moore has achieved fame on many 

television programs on comedy and satirical 

subjects . . . The Greater London Council 

has granted an X certificate to Joe Strick's 

"Ulysses" which will enable the film to be 

seen by anyone over the age of 16. 

Hf * * 

Barker Jack Halperin has given two donations 

totaling $30,000 to the Variety Club 

of Great Britain and the Variety Clubs International. 

Part of the money will go to 

help complete a boys camp in Sussex while 

the remainder will enable Halperin to provide 

a Sunshine Coach for the handicapped 

children's hospital in Mexico City . . . Fifty 

per cent of the proceeds of the royal premiere 

of "You Only Live Twice," which will 

take place in June, will go to endow a 

hospital bed or a laboratory in memory of 

the late David Bickler, who died this year 

after a short illness. Bickler, a lovable and 

popular man in the industry, was a personal 

friend of Harry Saltzman and Albert "Cubby" 

Broccoli, who have produced all the 

James Bond films for United Artists. So 

both producers suggested to the Variety 

Club that part of the proceeds from the 

charity performance of their film would be 

devoted to a cause in the name of Bickler. 

Last week Monty Morton, former head of 

United Artists whom Bickler succeeded, was 

writing a personal letter to the industry asking 

for the maximum financial support both 

for the premiere and the brochure. There 

was every sign that Morton's appeal would 

be answered in an impressively generous 

way from all sections of the trade. 

Grand Prize Films of NY 

To Produce Cannes Report 

NEW YORK—Cashing in on the fame 

which stems from the international film 

festivals as well as recognizing the continual 

shrinking of the international film world, 

the Cannes Film Festival committee has 

granted exclusive rights to Grand Prize 

Films of New York to produce the official 

annual report on the Cannes event via fullscale 

worldwide television and feature film 

coverage. 

A two-hour color film will be produced by 

Sidney Kaufman, covering all aspects of the 

Festival's many activities, beginning with 

next year's event. The TV-fihn production 

will use the most rapid film processing 

techniques to expedite the newsworthy and 

timeliness of the festivities. 

Mystery Award to 'Swap' 

NEW YORK — "The Cold War Swap," 

Ross Thomas' suspense novel slated for major 

film treatment by Paramount Pictures, 

has won the Edgar Allan Poe award as the 

best American first novel in the mystery 

writing field from the Mystery Writers of 

America. The picture version of the novel 

will start in Europe early in 1968 with Steve 

McQueen starring as an ex-GI living in Berlin 

who attempts to rescue a secret agent 

buddy from the East Sector. 

E-4 BOXOFFICE :: May 8, 1967

1 

world 

I 

line-up 

of weekend activities included at- 

tendance at the Kentucky Derby in Churchill 

Downs, climaxed by the film's premiere 

at the Cinema 1 Theatre. The film was 

made on location in Lexington. 

j 

: 

Pickens, 

I with 

\ 

20th-Fox 

i 

1 Miami 

' 

starrer, 

I 

following 

i 

I 

NEW 

' 

has 

j 

United 

I 

will 

I 

May 

I signed. 

I 

country. 

f 

Apollo 

i was 

I 

CDA Names T. M. Branson 

Ass't Gen. Sales Mgr. 

MOBILE, ALA.—Terrill M. Branson has 

been appointed assistant general sales manager 

and will supervise 

the eastern sales 

division for Cinema 

Distributors of America. 

Branson will be in 

direct liaison with 

CDA's general sales 

manager, Pat McGee. 

This appointment was 

announced through 

M. A. Ripps, company 

president, at the 

Terrill M. Branson 

company's monthly 

executive committee meeting. Ripps stated 

that this is part of CDA's ever-expanding 

policy of promoting from within the company. 

Branson joined CDA in 1962 as a field 

representative, and was promoted to head 

of exploitation in 

1965. He will be based in 

the company's home office in Mobile, Ala. 

50 Editors Attend Junket 

For Tlim-Flam' Premiere 

LOUISVILLE — More than 50 leading 

United States and Canadian amusement 

editors converged here Friday (5), for the 

premiere performance of 20th Century-Fox's 

"The Flim-Flam Man." The busy 

Sue Lyon, Michael Sarrazin and Slim 

who co-star in the comedy-drama 

George C. Scott, joined the journalists 

in Louisville and participated in all events, 

as did producer Lawrence Turman and director 

Irvin Kershner, and a contingent of 

staff from Hollywood and New 

York. Miss Lyon interrupted the shooting in 

Beach of 20th-Fox's Frank Sinatra 

"Tony Rome," in order to attend 

the various events which also included tours 

of Lexington's world famous horse farms 

and a barn party. 

The journalists left Louisville on Sunday 

an elaborate party to which they 

were invited by the Blue Grass Press Club 

of Lexington. 

Edgar Rothschild Joins 

UA in Switzerland 

YORK — Edgar M. Rothschild 

been appointed acting manager for 

Artists in Switzerland. Rothschild, 

who will be headquartered in Zurich and 

assume his new duties with UA on 

15, replaces Raphael Jacquier who re- 

Rothschild has worked for 20th 

Century-Fox in the Minneapolis, Kansas 

City and the Washington branches in this 

His father is manager of the 

Cinema in Zurich and his mother 

former head of the 20th-Fox office 

\ there. 

ALBANY 

— 

Cichard Wesfebbe, son of Max Westebbe, 

former RKO branch chief and now 

operating an independent exchange, has 

been in Paris on an assignment from U.S. 

Export Bank. Earlier, the Georgetown University 

School of Foreign Affairs graduate 

visited Mauretania and Senegal, former 

French colonies in Africa. Westebbe jr. 

spent four years in Greece as chief economic 

adviser to the Greek government 

on assignment from the Federal Reserve 

Bank. 

Jack McGrath, president of Albany Theatre 

Supply Co., has returned to his desk 

after further treatment for an eye and dental 

condition. He is part-timing while son John 

jr. and father-in-law John Blyancik (former 

National Screen Co. manager) remain at the 

helm. 

Ray Smith, retired WB branch chief and 

present owner of Smith Booking Service, is 

back in action, after hospitalization and 

recuperation at home. He feels "good" . . . 

John Rossi, owner of a Crown Point drivein 

and member of a family long active in 

Adirondack Mountains exhibition, called on 

exchanges on a dating mission. 

Herb Gaines, Warner Bros, branch manager, 

met with Herb Nitke, president of 

Panther Theatres, in New York Thursday 

Ann Hosley, secretary-bookkeeper 

(4) . . . 

for Alan Iselin, and her husband were on 

hand at the Super 50 Drive-In to see "Come 

Spy With Me," on which Iselin functioned 

as executive producer for Paul Heller's 

UMPO release through 20th-Fox. 

"The Family Way," tradescreened in the 

Preview Room in the RTA Bldg., was attended 

by Johnny Capano of Troy and 

Albany; Bill Barrington, General Cinema's 

Turnpike Drive-In supervisor (Westmere) 

and Plattsburgh Drive-In; Bill Herbert, of 

GC's Auto-Vision and Super 50; and Ray 

Smith Booking Service. 

Larry Miner is serving his second season 

as manager of the Plattsburgh Drive-In . . . 

Norman Pratt jr., whose father has been 

associated in the film business 55 years, 

is 

assistant city treasurer of Rensselaer. 

At Marchetri, who retired in the fall as 

Warner Bros, office manager-booker after 

40 years as a datesetter, renewed old 

acquaintances on a trip from Cohoes for 

"The Family Way" preview. His wife Katherine 

is a former Universal manager. 

Ralph Blasi to 20th-Fox 

NEW YORK—Ralph Blasi has joined the 

20th Century-Fox home office publicity 

department as staff writer. Blasi served for 

two years as associate editor of The Independent 

Film Journal, and is currently associate 

editor of the film publication, Cahiers 

Du Cinema in English. 

Prior to his tradepaper work, he was 

house manager of the Bleecker Street Cinema 

as well as editor and co-founder of the 

New York Film Bulletin. 

Swank Joins IFIDA; 

Extend Mayer's Term 

NEW YORK—The governing committee 

of IFIDA has announced the approval of an 

application for membership from Swank 

Motion Pictures, Inc., the St. Louis distributor. 

Representing the new company on the 

IFIDA board will be Michael Swank, director 

of advertising, with P. Ray Swank as 

alternate. 

IFIDA also announced last week that 

Michael F. Mayer, executive director and 

general counsel of the organization since 

inception in September 1959, has been retained 

to serve for an additional one-year 

term effective June 1967. The action of the 

board of directors in renewing Mayer's 

contract was unanimous. 

Daiei Joins IFIDA 

NEW YORK — The Independent 

Film 

Importers and Distributors of America has 

announced the acceptance of an application 

for membership from Daiei Motion Pictures 

("USA) Inc.. importer and distributors of 

foreign films with offices in New York. 

Irving A. Mass, vice-president, will serve as 

the company's designee on the IFIDA board 

of directors and Keigo Kirao, sales manager, 

as alternate. 

Mayor Lindsay to Sponsor 

'Barefoot' Preview Benefit 

NEW YORK—Mayor and Mrs. John V. 

Lindsay for the first time will sponsor a 

special performance of a film—Paramount's 

"Barefoot in the Park." The unique event 

will be held May 24 at the Astor Theatre, 

prior to the June world premiere of the Hal 

Wallis production at the Radio City Music 

Hall. 

The preview showing will be followed by 

a gala outdoor supper-dance at the Fountain 

Cafe in Central Park overlooking the park's 

lake, which will be a benefit event for the 

Mayor's Commission on Youth and Physical 

Fitness. Funds from the evening will be 

used in a special anti-poverty summer program 

to provide youngsters of junior high 

and high school age in deprived neighborhoods 

with meaningful activities. 

The film's star, Robert Redford, will head 

the list of celebrities and social figures who 

will attend the "Barefoot" festivities. Jane 

Fonda, Charles Boyer and Mildred Natwick, 

re-creating her stage role, also star in 

the picture, which was directed by Gene 

Saks. The film is based on the still-running 

Broadway smash hit by Neil Simon. 

8"vin" $1500 P«r Thouunif FOB D«t. 

A lU '*' (Minimum Ordtr 1,000 • 

Check with Ordtrl 

NO CO.D.i 

its 

THEATRICAL ADVERTISINB GO. 

3110 Com Detroit 1, Mich, 


NYCs Talbot Revives the Revival, 

New Ideas for Old and New Movies 

By JIM WAITERS 

NEW YORK—A critic in 1964 wrote: 

"Everyone knows that movies are 'in,' but 

nobody knows what to do with them." 

There is one exhibitor who knows what to 

do with them and he's doing it. whether it's 

W. C. Fields in it's a Gift' or Kurosawa's 

"The Hidden Fortress" or "The Birth of a 

Nation.' 

His name is Dan Talbot and his fame 

along with his theatre, the New Yorker, has 

not only spread over the country but is 

well-known in London, Paris, Rome and 

points east and west. Here is a man in a 

time of product shortage whose achievements 

should be recognized if not emulated 

by exhibitors everywhere. 

Dan Talbot is a revolutionary, reviving 

the revival movie house. More than any 

other single person, he is responsible for 

many of the current trends in personality 

cults (Bogart and Belmondo festivals) and 

the camp followers (musicals from the '30s, 

Batman and Flash Gordon serial revivals, 

and horror film cycles). His efforts, enthusiasm 

and success predate the present college 

fads in these film areas. He played large 

scale theatrical revivals of the serials long 

before Columbia brought its '43 Batman 

serial back and before 20th-Fox ever 

thought of the television program and feature 

film; he had a Busby Berkeley festival 

two years prior to the one held at the Gallery 

of Modern Art; and his horror film 

cycles put to shame the hopelessly incomplete, 

copycat series at the Museum of 

Modern Art last year. Currently, because he 

finds the avant-garde-new American cinema 

"the most interesting," he is pioneering the 

theatrical showing of many non-professional 

films only shown in museums or at the 

Filmmakers' Cinematheque. 

Took Over Theatre In 1960 

Talbot, a former book editor and Warner 

Bros.' story editor for three years, took 

over Brandt's Yorktown Theatre in 1960. 

An 800-plus house, he soon established it 

as a reissue palace that had all 

the buffs at 

the boxoffice. 

The time was ripe for recognition of the 

great American films of the pre-'50s. For 

several years, Talbot offered a special Monday 

night film series on a non-continuous 

show basis with special admission rates, 

scheduling silent films like "The Cat and 

the Canary, "The Loves of Sunya," "The 

Cabinet of Dr. Caligari" and "Metropolis" 

along with infrequently seen, unappreciated 

sound classics like Ernst Lubitsch's "Bluebeard's 

Eighth Wife" and Fritz Lang's 

"Hangmen Also Die." For two years, he 

presented a D. W. Griffith series on a oneday, 

once-a-week basis that was a complete 

sellout. A year ago the Trans-Lux 85th 

Street Theatre had a similar non-continuous 

series of silent and sound classics and imitators 

of the New Yorker programing can now 

E-6 

be counted at almost a dozen New York 

houses. 

Talbot is unique for .several reasons. He 

often provides program notes written by 

first-rate film critics and historians and 

always has pertinent blurbs accompanying 

the mimeographed film schedules and listings 

which are always available in his theatre 

lobby and printed fully in the newspapers. 

Arranges U.S. Premieres 

However, where Talbot has been given 

his least credit is in bringing to NYC audiences 

those very special films which have 

no obvious commercial potential—films of 

historical value and artistic merit for the 

serious film scholar and student. With little 

monetary profit in view, if any at all, Talbot 

over the past four years has been able to 

arrange through their distributors the American 

theatrical premieres of supposedly uncommercial 

films. At this writing he is having 

a series of six American premieres: "Le 

Petit Soldat." "The Olive Trees of Justice," 

"Echoes of Silence," "The Koumiko Mystery," 

"Cat in the Sack" and "The Adolescents." 

In the past he has premiered such 

films as Fellini's "Variety Lights," Antonioni's 

"Le Amiche," Viscount's "Le Terra- 

Trema" and Munk's "Eroica." Some of 

these films had been shown at the New 

York Film Festivals or at film clubs like the 

now defunct Cinema 16. In a couple of cases 

such as Bernardo Bertoiucci's "Before the 

Revolution" and Chris Marker's "Koumiko 

Mystery" Talbot, forming his own distributing 

arm, had to buy the film rights to book 

the pictures into his theatre. He now 

offers these films to exhibitors throughout 

the country for exclusive showings on a nonpercentage 

basis with the exhibitors able to 

run the film as long as they desire for a 

flat booking charge. 

Talbot said that he "is not really interested 

in distributing, but otherwise I could not 

get certain films." He explains this phase of 

his activity as "sheer accident." 

His most popular programs are the 

American classics of the '30s and films like 

Orson Welles' "Mr. Arkadin," another 

American premiere engagement for him, 

and Billy Wilder's "Sunset Boulevard." Now 

he is planning on using more and more nonprofessional 

films from the New America 

Cinema school or underground or avantgarde, 

whatever you wish to call this film 

fare. Talbot says, "There is great audience 

resistance to these films, but this movement 

is not a small thing anymore." In other 

words, he is willing to play these films because 

he believes in them, realizing that 

"audiences need educating." Just as he is 

playing the old films because "kids should 

know what Hollywood was like in its glory." 

In getting prints of the old American 

films, there are definite problems, too. 

According to Talbot, "studios don't care" 

and "I can't blame them because there is so 

little money in bookings like mine." He is 

speaking as a business man. As a film lover, 

he wishes many more films were readily 

available and they simply are not either 

because of television sales or companies just 

not caring to bother with an independent 

exhibitor. 

For the record, Talbot is co-producer 

with Emil de Antonio of "Point of Order," 

the compilation film based on television 

footage of the Army-McCarthy hearings. 

He is also editor of "Film: An Anthology," 

a book of excerpted film criticism of the 

past 50 years. His latest venture is the 

opening of the New Yorker bookstore above 

his theatre which specializes in film books, 

periodicals, posters and stills as well as 

general books. 

Talbot personifies the film exhibitor who 

knows, loves and appreciates his world of 

film. His imagination could not be brought 

into play if he were not a shrewd businessman 

nor a film enthusiast, and both at the 

same time. While his unique position in his 

unique location exclude his being the fellow 

to follow for many exhibitors across the nation, 

Talbot is still without reservation an 

outstanding exhibitor who has a keen and 

uncanny insight on the pulse of these times 

and whose principles are to be applauded. 

Gala 'Pauline' Preview 

To Be in Fort Lee, N.J. 

NEW YORK—Universal will have a gala 

preview of its present-day comedy spoof, 

"The Perils of Pauline," at the Linwood 

Theatre, in Fort Lee, N.J. May 9. Fort Lee 

is the locale of the birth of the film industry 

and the site for many of the early screen 

cliff-hangers. 

The new "Pauline" is a color takeoff 

starring Pat Boone, newcomer Pamela Austin 

in the title role, Terry-Thomas and Edward 

Everett Horton. Miss Austin was on a 

week-long promotional tour for the film 

last week in the metropolitan New York 

area. The premiere preview will commemorate 

the Fort Lee serials with a motorcade 

featuring current and oldtime film personalities 

and a formal dinner party. 

The new film was produced by Herbert 

B. Leonard, who also co-directed with 

Joshua Shelley. 

'Made in Italy' Is Opened 

In Second N.Y. Art House 

NEW YORK — Royal 

International's 

newest import, "Made in Italy," opened at 

the Little Carnegie here last week, where it 

will play day-and-date with the 34th Street 

East which debuted the Technicolor production 

a fortnight ago. Produced by Gianni 

Hecht Lucari, the all-star film was directed 

by Nanni Loy. Sylva Koscina, Virna Lisi, 

Anna Magnani and Catherine Spaak are 

among the leading players. 

Columbia's "To Sir, With Love" stars 

Sidney Poitier, Judy Geeson, Christian Roberts, 

Suzy Kendall and the Mindbenders 

singing group. 


t

I 

NEW 

' 

director. 

I 

I 

j 

Strick 

' 

mutilated, 

I 

} 

val 

; censorship 

Strick Withdraws 'Ulysses' 

From Cannes Festival 

YORK — Director Joseph Strick 

withdrew his controversial film. "Ulysses" 

from the Cannes Film Festival last week, 

asserting that it had been mutilated in the 

battle of the French subtitles. The festival 

Robert Favre LeBret, said he still 

considered the film a 

part of the festival. 

Walter Reade, the American producer of 

the film which was brought to the Cannes 

Festival as a British production, replied that 

if the film remained a part of the festival 

against the withdrawal by himself and the 

director, that he would consider legal action. 

I 

says LeBret "butchered" the piclure 

by censoring about 20 of its French 

I 

subtitles at a public showing. In a cable to 

the festival head, he said "Our film has been 

we have been lied to. humiliated 

and denied access to just competition. We 

are withdrawing." 

Reportedly there were complaints of the 

film's "extreme rudeness" in recounting 24 

hours in the life and sexual adventures of 

a Dubliner. 

Strick returned to London after the festiadministrative 

committee said it would 

show the full version at the festival's I 2-nian 

jury. However, the director rejected that 

offer on the ground that there was implied 

in showing the film before anything 

less than a public audience. 

'Ulysses' Foreign Rights 

Acquired by Columbia 

NEW YORK—Columbia Pictures International 

has acquired most foreign distribution 

rights to "Ulysses," film version of the 

James Joyce novel, it was announced here 

hy Mo Rothman, Columbia vice-president, 

and Walter Reade jr., executive producer of 

the film whose Continental Distributing Co. 

is handling U.S. release of the film. 

Territories not included in the agreement 

are the United Kingdom, Australia, 

New Zealand and South Africa. 

The film is currently in its sixth week at 

the Trans-Lux 85th Street Theatre here and 

had its second of three special three-day 

limited engagements in 60 houses throughout 

the United States last week. The last of 

the three-day exclusive playoffs will be May 

9-11 in an additional 60 theatres. 

Bill Band to Fox Post 

NEW YORK—Bill Band has been appointed 

20th Century-Fox director of advertising 

and publicity in Australia. Band 

was formerly advertising and publicity director 

for MGM and prior to his new appointment 

was with Quantas Airways. 

Two Join N.Y. NATO 

Lake 

BUFFALO—Stephen Quade of the 

Theatre at Lake George and Joe Catonia of 

the Westfield (N.Y.) Drive-In are the two 

newest members of NATO of New York 

State, announced Sidney J. Cohen, president. 

BUFFALO 

^he 39th annual spring meeting of the New 

York State Ass'n of Motion Picture 

Projectionists will be held Monday (15) in 

the Hallmark Manor here. Frank Coniglio. 

Rochester, is president, and George F. 

Raaflaub, Syracuse, secretary-treasurer. The 

conclave is to start at 10 a.m. George W. 

Samuelson, Jamestown, will present an educational 

program. Frank H. Riffle of Carbons, 

Inc., will give a demonstration of the 

Italian Cinemeccanica projector and conduct 

a discussion of one of the many products 

of this company. Delegates also will 

vote on whether to hold one or two meetings 

a year. Cocktails will precede a dinner at 

6:30 p.m. 

Rochester's 8-year-old movies-on-a-shoestrmg 

exhibition, now grown into an mternational 

festival of amateur films, was held 

Saturday (6). Performances were scheduled 

at 2:30 and 8 p.m. in the Eastridge High 

School, a new location for the group, with 

a larger seating capacity. There were entries 

from five countries. The event that began 

modestly in 1959 with the showing of 16 

films made in the Rochester area before 

180 film buffs last year had 1,400 viewers. 

It took three showings in the Dryden Theatre 

of the George Eastman House to 

accommodate the audience. Countries represented 

this year were Italy, Venezuela. Canada, 

Holland and the United States. Altogether 

15 films were to be shown out of 41 

submitted to the jury. Frank R. Reinking, 

president, said the film organization is hopeful 

of more future entries from Spanishspeaking 

countries in South America and 

from Russia. The term movies-on-a-shoestring 

was first adopted to embrace all lowbudget 

films, whether professionally or nonprofessionally 

produced. Later it was discovered 

that 98 per cent of the entries were 

amateur, and it was decided that all entries 

should be amateur. 

William J. Trambukis, northeast division 

manager for Loew's Theatres, was here for 

conferences with Frank Arena, city manager, 

in Shea's Buffalo, Loew's flagship. 

Jerry George, National Theatre Supply 

branch manager, visited his company's 

home offices and warehouses in Paramus. 

N.J., to look over the new systems. 

A. H. Klrchhofer, president of WBEN 

and retired editor of the Evening News, received 

the distinguished citizenship citation 

of the state Bar Ass'n and the Erie County 

Bar Ass'n's Liberty Bell award at the annual 

Law Day Luncheon Monday (1) in the 

Athletic Club. 

C. Melvin Van Curen and Arthur W. 

Shaner will screen "Glory of Youth" Tuesday 

(23) in the New Lyric Theatre at Bolivar, 

sponsored by the Betterment Ass'n 

there as a fund-raising event. The film, 

which was premiered 43 years ago at Bolivar, 

was directed by Van Curen from his 

novel "The Waif of the Wreck" and Shaner 

had an acting role in the picture. The two 

Bolivar men and their families were in 

California nearly a year making the film, 

starting in 1920. 

The polluted Buffalo River, which courses 

through the city's waterfront industrial 

complex, will be the villain in the U.S. Interior 

Department's TV film on pollution. 

Three cameramen from Quest Productions 

of New York have finished several days' 

filming. Their footage is expected to become 

a series of TV shorts. They were assisted by 

Stanley P. Spisiak, water resources chairman 

of the state conservation council. 

J. C. Naugbton of the Arc Carbon Products 

division of Union Carbide was here 

from his Pittsburgh headquarters visiting 

Jerry George, manager of National Theatre 

Supply, Sidney J. Cohen, president of New 

York State NATO, and a number of exhibitor 

friends. 

James J. Hayes, manager of the Cinema: 

Jerry Westergren, manager of the Amherst, 

and Edward F. Meade, Meade Ad Agency, 

have been huddling on advance campaign 

plans for "You're a Big Boy Now," the 

Seven Arts film coming soon to both the 

Cinema, a Jo-Mor Enterprises operation, 

and the Amherst, a Dipson circuit house. 

John Sczcerba, formerly with Schine 

Theatres' maintenance department and now 

with National General Corp. in New York. 

was in the city looking over the site of the 

new NGC theatre, which is to be built in the 

Clarence Shopping Center at Main and 

Transit Road. 

Michael F. Ellis jr., past chief barker of 

Tent 7, was co-chairman of the Buffalo Consistory, 

Ancient Accepted Scottish Rite program 

celebrating the 100th anniversary of 

the order. The climax was a dinner-dance in 

the Statler Hilton April 29. 

WAHOO it 

the 

ideal boxoffice attraction 

to increase business on your 

"off-nights". 

Write today for complete 

details. 

ing or car capacity. 

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HOLLYWOOD AMUSEMENT CO. 

3750 Oakten St. Skokle, llllilott 

BOXOFFICE 

j :: May 8, 1967 E-7

1 

WASHINGTON 

Pxcavations ha\e started for Winelaiid"s 

Tyson Plaza Theatre, a l,OOl)-seater in 

the new niall-t\pc shopping center in Alexandria. 

The New Carrollton, also a 1. ()()()- 

seatcr, will open in Carrollton, Md., the 

first week in June, according to Lloyd G. 

Wineland jr., president of the circuit, who 

reports the reopening of the Super Chief 

Drive-In at Silesia, Md., the home of vicepresident 

and treasurer state senator Fred 

Wineland. The senator has returned from a 

turkey hunting trip in Mississippi, "an unsuccessful 

one," said brother Lloyd. 

Paul Newman flew in from the West 

Coast April 29 to appear at a screening at 

the K/B Dupont of the VISTA film "A 

Year Toward Tomorrow," which he narrated. 

He and MPAA president Jack Valenti 

were co-hosts at the preview attended 

by the congressional wives and wives of 

White House aids. Speaking before the 

invitational audience, besides Newman and 

Valenti, were the producer-writer-director 

Edmond Levy, director of the Office of 

Economic Opportunity Sargent Shriver and 

the wife of Sen. Fred R. Harris of Oklahoma, 

a full-blooded Indian. The documentary 

traces VISTA volunteers working at the 

Navajo reservation. The Academy Awardwinnmg 

poverty program film, which Sun 

Dial Films made for OEO, opens Wednesday 

(31; at RKO Keith's with the Hope- 

Diller comedy "Eight on the Lam." It is 

the only government film which is being 

shown currently in nationwide theatrical 

distribution. Running time is 28 Vz minutes. 

Newman received a dollar as token fee for 

his narrating services. His starring feature 

"Hombre" was the Town Theatre's attraction. 

Alexander Schimel, Universal branch 

manager, tradescreened at the MPAA 

"Tammy and the Millionaire" April 25 and 

"The War Wagon" on Monday (1) . . . 

Ben Adler, in his first month as booker at 

Universal, finds his wide acquaintance with 

exhibitors while the manager of Clark Transfer 

is helpful in his booking activities. The 

exchange telephone is not only busy with 

bookings but with congratulations. 

Tom Baldridge, MGM Washington-based 

field representative, is coordinating activities 

for the world premiere June 9 of "Don't 

Make Waves" with the Myrtle Beach, S.C., 

Sun Fun Festival. 

Bill Brlzendine, Schwaber circuit of Baltimore 

buyer and booker, visited Buena Vista 

branch manager Joseph Brecheen. 

Phil Isaacs, Paramount eastern and southern 

division manager, was a visitor to the 

local exchange. 

"Grand Prix" will have a press preview 

at the Stanley Warner Uptown Cinerama 

Tuesday evening (23). Charles Grimes, SW 

assistant zone manager, and MGM regional 

publicist James Sheahan are cooperating 

with Uptown Manager Kenneth Davis in 

previewing lor the press the MGM roadshow 

attraction, which began its engagement 

the following day. 

Michel Legrand, composer of the score 

for the film "Umbrellas of Cherbourg," was 

here Sunday (7) attending the presentation 

of his score in skeletal form for a new play 

"Bistro" which will go into production on 

Broadway next winter. 

Elbert W. Grover, 66, former industry 

representative, died of a heart attack. Before 

his retirement in 1962, he was with MGM 

and had served for several years for Pathe 

News and RKO Pictures. 

BALTIMORE 

Flmer Nolle of the Durkee circuit was toastmaster 

Tuesday (2) for the kickoff dinner 

tor the Variety Club's Old Newsboy Day, 

scheduled June 23. Buddy Hackett was 

honored guest at the luncheon, at which 

Variety Clubs International president-elect 

Ralph Pries was the speaker. More than 

$20,000 was pledged at the affair. Among 

the industry people in attendance were 

Wilbur Brizendine, general manager of Schwaber 

Theatres; Jack Fruchtman, head of 

JF Theatres; Judge Joe Grant, Northwood 

and Hillendale theatres; George Brehm, 

general manager of the Westview Cinema; 

T. T. Vogel, general manager of Bengies 

Drive-In, Middle River; Ted Schiller, Dick 

Harrison and Aaron Seidler, JF Theatres; 

Ronald Freedman, Rex and Lord Baltimore 

theatres; Harry Bondurant, E. M. Loew's 

Governor Ritchie Drive-In, Glen Burnie, 

Md.; and I. M. and Robert Rappaport, former 

owners of the Rappaport circuit. 

Also on hand were Leo Suder and Al 

Zatlan, Maryland Display Service; Jack 

Whittle, executive secretary of NATO of 

Maryland; Edward Bigley, United Artists 

branch manager in Washington; Howard 

Wagonheim, Schwaber Theatres, and Phil 

Harris, Tent 19 chief barker. 

Douglas Connellee, Elk Theatre, Elkton, 

Md., was in town for the Maryland NATO 

board meeting . . . Stanley Baker, executive 

of the Hicks circuit, is recovering from an 

illness in University Hospital. 

Michael Spanos has reopened the East 

Theatre. The house was completely remodeled 

after being damaged in a fire . . . Glen 

Gardner is moving his wife here from 

Philadelphia. He formerly was city manager 

of Goldman Theatres there. 

JF's new Tower Theatre is scheduled for 

opening in the downtown Charles Center. 

The circuit's office will move into the penthouse 

of the Twin Towers. 

Randall in Philadelphia 

PHILADELPHIA—Actor Tony Randall, 

entertainment industry chairman for the 

Office of Economic Opportunity's VISTA 

program, was here Monday and Tuesday ( 

and 2) to kick off the VISTA recruitment 

drive. 

PITTSBURGH 

^hester DeMarsh continues building his 

circuit. He has acquired the Skyway 

Drive-In, near Butler, Pa., from William 

Geibel, who is retiring from exhibition. De- 

Marsh now has 11 units—four drive-ins 

and seven hardtops. The airers, besides the 

Skyway, are the Pioneer, at Butler; Sky- 

High, Cranberry, and the Larkfield, Grove 

City. The hardtops are Kayton, Franklin; 

Drake and Latonia, Oil City; Garby and 

Orpheum, Clarion; Guthrie, Grove City, 

and the Roxy at Slippery Rock. 

Jack Brown has formed the Pittsburgh 

Performing Artists Foundation and the site 

for its proposed theatre is at 233 Shiloh St. 

in Mount Washington. Last week he introduced 

his trustees, showed slides and an 

artist's conception of the theatre and unveiled 

a scale model of the facility. He discussed 

plans for next season and explained his 

proposed fund-raising methods and artistic 

policies. 

Warner Bros, canceled its Wednesday (3) 

screening of "The Bobo" because a print 

was not ready . . . MGM will tradescreen 

"Don't Make Waves" Friday (19) in the 

Wamo screening room. 

Kaspar Monahan, Pittsburgh Press critic, 

has been tearing apart the foreign and 

domestic "sexpot" films and condemning 

I hem as cheap and vulgar. 

. . The 

Filmrow is split into sections, but if anyone 

in the trade is in town he probably can 

be found at Atlas Theatre Supply . 

Manos circuit of Ohio expects to have its 

new Downs Drive-In on Wheeling Island 

completed by early July. 

Joe Lamb, completing his 20th year 

with Theatre Candy Co., was presented a 

warehouse manager and 

color TV set. He is 

buyer. 

Marshall Lewis Appointed 

For Montreal Festival 

NEW YORK—Marshall Lewis, veteran 

New York film exhibitor and former manager 

of the Bleecker Street Cinema, has 

been appointed coordinator of guest relations 

for the upcoming 8th Montreal Film 

Festival, to be held August 4-18 at Expo- 

Theatre as part of Expo '67's world festival 

of entertainment. 

The annual Festival is having a special 

homage to world animated films with more 

than 250 animated films to be shown this 

summer. Half of the scheduled 18 programs 

will be devoted to the "golden age" of American 

animated film with shows paying 

tribute to Walt Disney, Max Fleischer, Paul 

Terry and Walter Lantz among others. 

Stanley Warner Dividend 

NEW YORK—The board of directors of 

Stanley Warner has declared a dividend of 

25 cents per share on the common stock, 

payable May 25 to stockholders of record 

May 9. 

E-8 

BOXOFFICE :: May 8, 1967 llO] 

i

nE>A/S AND VIEWS OF THE PRODUCTION CEINTER 

(Hollywood Office— 1714 Ivor St., Room 205. Phone: HO 5-1186) 

'Way Wesl' Premiere 

In Oregon June 13 

EUGENE, ORE.—Harold Hecht's "The 

Way West," a United Artists release, will 

have a world premiere June 13 in two National 

General theatres here, the Fox and 

McDonald. Hecht, Robert Mitchum, Lola 

Albright and a host of supporting stars will 

be guests at the premiere which is sponsored 

by the Eugene Jaycees. 

The first world premiere by a major motion 

picture company to be held in Eugene, 

this northwestern city was selected for the 

gala opening because many of the scenes in 

"The Way West" were filmed in the picturesque 

countryside here. The picture, 

which will open its regular run June 14 at 

the Fox Theatre, also stars Kirk Douglas 

and Richard Widmark. 

All proceeds from the sale of tickets will 

go toward financing Junior Chamber projects, 

which include the Eugene Speech and 

Hearing Clinic, a youth sports program, the 

Lane County Blood Bank, and the Seat Beat 

Clinic. 

Carroll Baker Gets Rights 

To Distribute a Film 

HOLLYWOOD — Carroll Baker, who 

owns 50 per cent of U.S. distribution rights 

on Sancro Films' "Her Harem" in which 

she starred for director Marco Ferreri, has 

obtained rights to negotiate a U.S. deal for 

the comedy. 

Ferreri declined to have the film screened 

at the Cannes Film Festival to avoid rushing 

editing, but has assured the actress a 

print will be available in New York by the 

beginning of June. 

The film also is being sought for the Berlin 

Film Festival, but no decision has been 

made as yet. Ferreri's previous festival films 

include "The Queen Bee" and "The Conjugal 

Bed." 

Davenport in 'Haggort' 

HOLLYWOOD—Nigel Davenport, British 

character actor, will play an important 

role in "The Sinful Adventures of Davey 

Haggart," which is described as a ribald tale 

of a 19th Century "Mod." John Huston will 

direct 

with WiUiam N. Graf producing for 

the Mirisch Corp. John Hurt has the starring 

role in this United Artists release. 

AMPAS Members Balloting This Week 

To Select New Branch Governors 

HOLLYWOOD—The Academy of 

Motion 

Picture Arts and Sciences has mailed 

ballots for the election of 14 members to the 

board of governors, with the votes to be 

received by Price Waterhouse & Co. for 

tabulation by 5 p.m. Wednesday (10). 

One governor will be named to a twoyear 

term for each of 12 branches. In the 

administrators unit, two governors are to be 

elected. The nominee receiving the most 

votes will have a two-year term and the one 

with the next highest number, one year. 

This procedure is necessitated by the death 

last year of newly elected governor Edmond 

L. DePatie and the election of Robert M. 

Weitman to the post on an interim basis. 

The candidates, as announced by Academy 

president Arthur Freed, are; 

Actors—Anne Baxter, Whit Bissell, Macdonold Corey 

and Paul Henreid. 

Administrators— Steve Broidy, J. J. Cohn, M. J. 

Frankovich ond Robert M. Weitman. 

Art directors—Herman Blumenthal, Alexander Golitzen, 

Dal Hennesy and John Mansbridge. 

Cinematogrophers—Charles G. Clarke, Linwood G. 

Dunn, Farciot Edouart, Hal Mohr and Harold Rosson. 

Directors— Delbert Mann, Mark Robson, Norman 

Tourog and Robert E. Wise. 

Executives—Chorles Boren, Jacob H. Karp, Frank 

McCorthy and Gordon Stulberg. 

HONOLULU OPENING—John H. 

Traut, president of Consolidated 

Amusement Co., welcomes Mrs. John 

A. Bums, the first lady of Hawaii, and 

her family at the invitational premiere 

of MGM's "Grand Prix" at the Cinerama 

Theatre in Honolulu. 

Film editors—Rudi A. Fehr, Walter A. Hannemann, 

William H. Reynolds and Ralph E. Winters. 

Music—Jock Brooks, Bronislau Kaper, Robert B. 

Sherman and Morris Stolott. 

Producers—Norman Felton, Arthur Freed, Fred Kohlmar 

and Robert Lord. 

Public relations—Jack Atlas, Max Bercutt, Edward 

Lawrence and Maurice Segal. 

Short subjects— Hal Elias, Andrew A. Engman, William 

T. Hurtz and Terry B. Sanders. 

Sound—Robert O. Cook, George R. Groves, Joseph 

Kelly and Waldon O. Watson. 

Writers—Norman Corwin, Julius J. Epstein, Richard 

Maibaum and Richard Murphy. 

The board of governors is comprised of 

26 elected members, two from each of the 

13 branches. Bylaws call for the nomination 

by each branch of not less than four nor 

more than seven candidates. Members of 

each branch vote only on nominees for 

their own branch. 

Holdover members of the board are; 

Elmer Bernstein (music), Harry Brand (public 

relations), Frank Capra (directors), William 

W. Hornbeck (film editors), Fred 

Hynes (sound), Emile Kuri (art directors), 

Arthur C. Miller (cinematographers), Walter 

M. Mirisch (producers), Gregory Peck 

(actors), Geoffrey Shurlock (executives), 

Daniel Taradash (writers) and Harry Tytle 

(short 

subjects.) 

Lou Morheim Is Scouting 

For European Locations 

HOLLYWOOD—Lou Morheim was 

assigned 

by Levy-Gardner-Laven to scout European 

locations for two properties scheduled 

for filming this year— "Underground," 

an original screenplay by Ron Bishop, and 

"Circle of Jackels," a story by Gil Ralston 

and Morheim. The latter also will serve as 

associate producer on the projected films. 

To Welcome LBJ 

Rob- 

Blumofe, Eugene Klein and Harold Mi- 

ert 

HOLLYWOOD—Lew Wasserman, 

risch are on the welcoming committee for 

President Johnson June 23 at the Century 

City Hotel. The presidential ball is under 

the aegis of Citizens for Johnson-Humphrey. 

June 19 has been chosen as starting day 

for filming "Prudence and the Pill" in London 

by director Fielder Cook. 

BOXOFFICE :; May 8, 1967 W-1

âchdta r 

\A7HAT happens to the new directors and 

producers who win the famed Oscars? 

Does recognition by their peers in the motion 

picture industry influence their future 

careers in making features? Have members 

of the leading studios who complain about 

a shortage of new' faces and creative talent 

been in touch with them? 

Gary Schlosser is a 30-year-old nominee 

for his L'SIA film "Cowboy. " With credits 

on 14 documentaries, ranging from cameraman 

to producer for Wolper, National Educational 

Television and USIA, he works 

with budgets of about $10,000 and comes 

out with product which is the envy of the 

studios. Though Hollywood is slow, the 

United Slates Information Agency program 

is paying off to the American film industry, 

if observations of Schlosser's technique 

may be judged as an example. His assignment 

from USIA, after he submits treatments, 

is to be the complete filmmaker. Not 

one sitting at a desk, watching the cameraman, 

the director or film editor, but a working 

filmman. 

The technique brings out all the creativity 

of these young men. If a studio handed them 

a script and told them the budget was low, 

about $150,000, the results would be amaz- 

Limited Film Pension 

Now Available at 55 

HOLLYWOOD — In a far-reaching 

change, the Motion Picture Industry Pension 

Plan board of directors has approved 

an early retirement benefit schedule which 

will enable qualified participants to receive 

a reduced monthly pension at 55. 

Effective July 1, participants with 20 

qualified years and 20,000 credited hours 

in the industry can retire with partial monthly 

benefits under this schedule: 

At age 55, $98; 56, $104; 57, $111; 58, 

$119; 59, $128; 60, $138, and 61 years old, 

$145. 

As in the past, participants between 62 to 

64 also may retire with a partial pension, 

but have the option of selecting different retirement 

plans. The current full-pension 

benefit for those 65 and over is $200 month- 

ly- 

The reduced benefit selected by the participant 

will be paid to him as long as he 

lives and remains in retirement from the 

motion picture industry. 

Art Schaefer, Warner Bros, labor relations 

manager, succeeded the late Norman 

Pottle to the chairmanship of the plan's 

board. Schaefer had been vice-chairman. 

Inger Stevens Gets Role 

HOLLYWOOD — Inger Stevens, one of 

Hollywood's busiest actresses, goes into the 

feminine lead in Universal's "Madigan," costarring 

with Richard Widmark and Henry 

Fonda. Frank P. Rosenberg is the producer. 

^ WITH SYD CASSYD^ 

ing. according to Schlosser, for their approach 

is a realistic one. They can't lean 

on anyone for advice. They must tell a 

story, and the Oscars prove they are right. 

Another government agency provided the 

Academy of Motion Picture Arts and .Sciences 

and the film industry with an opportunity 

to show them new ideas. Oscar winner 

for his best documentary short subject 

"A Year Toward Tomorrow," which was 

made for the Office of Economic Opportunity 

by Edmund A. Levy, producer, the 

young man came to Hollywood once before 

and had a tough time of it. If the industry 

doesn't use his services and provide the 

funds for production. Levy in a novel way 

has developed a new source for money. 

What is notable in both cases singled out 

from the many producers of documentary 

pictures in the nation is Levy and Schlosser 

have the ability, the youth and desire to 

make this their business. While the major 

studios may pay lip service to giving them 

the responsibility which the Academy indicated 

they deserve by selecting their work 

as desirable, it may be that exhibitors, following 

the pattern suggested by National 

General Corp., should put them to work 

making low-budget features. Later the majors 

can get them at higher prices. 

Country House Is Cited 

For Fire Prevention 

HOLLYWOOD — The Motion 

Picture 

Country House in Woodland Hills will be 

honored June 2 for completing an intensive, 

eight-week fire, safety and evacuation program 

sponsored by the Los Angeles fire department, 

it was announced by hospital administrator 

Barbara Grounds. 

Members of the Los Angeles city council 

and possibly Mayor Sam Yorty are to be at 

the Woodland Hills facility for official ceremonies, 

in which Raymond Hill, 

chief engineer 

and general manager for the fire department, 

will present a plaque to Mrs. 

Grounds. 

LA Cultural Group Plans 

Performing Arts Center 

HOLLYWOOD—The Inner City Cultural 

Center, a non-profit community organization 

dedicated to the establishment of a 

permanent center for the performing arts 

in the former Fox West Coast headquarters 

on Washington Boulevard and Vermont 

Avenue, will conduct a solicitation through 

June 30. Funds will be used to renovate and 

remodel the Boulevard Theatre. The budget 

is $250,000. 

Donation in Lieu of Gifts 

HOLLYWOOD — Director Vincente 

Minnelli and his wife Denise have donated 

$1,000 to their favorite charity, the Motion 

Picture Relief Fund, instead of exchanging 

birthday presents. 

Miss Markgraf Discusses 

Publication for Clubs 

IHERMOPOLIS, WYO. — Rosemarie 

Markgraf, associate in the community relations 

department of the Motion Picture 

Ass'n of America, speaking before the annual 

convention of the Wyoming Federation 

of Women's Clubs here Monday (1), introduced 

"Soundtrack," a new publication 

which she prepares each month for distribution 

to clubwomen. 

Purposes of the publication, Miss Markgraf 

said, are spelled out in the first edition 

and include: "offer sound tips on how to 

plan exciting and provocative programs on 

the movies; help you keep track of what's 

happening in the fascinating, fast-changing 

world of motion pictures and serve as a 

sounding board for your comments, questions 

and ideas." 

. . . 

She suggested several community programs, 

including, "a meeting to discuss the 

Motion Picture Code of Self-Regulation, its 

meaning and how it operates; plan a teenage 

panel on movies with high school students 

You will learn what teenagers like in 

movies ... Be sure to listen to what teenagers 

say about films they see; and a discussion 

on the whys and hows of motion picture 

selection . . . there are many sources of 

film information . . your local paper, mag- 

. 

azines, 

advertisements or The Green Sheet." 

"Whatever programs you plan," Miss 

Markgraf said, "be sure to involve one or 

more of your local theatremen. They're 

your best resources for programing on the 

movies." 

Kirk Douglas Arranges 

For 'Spartacus' Rerelease 

NEW YORK—Kirk Douglas was here 

to meet with Universal Pictures home office 

toppers relative to finalizing a nationwide 

rerelease format this summer of "Spartacus," 

in which he dualled as star and executive 

producer. The picture originally was 

released in 1960 as a Bryna production for 

Universal. 

A new advertising and promotion campaign 

will be formulated based on results 

of the recent, successful Midwestern test reissue 

of the spectacle film. Initial dates for 

the national rerelease will be set for mid- 

June, with the format to carry through for 

several months. 

Roy J. Obringer Is Dead; 

Member of Warners Board 

HOLLYWOOD — Roy J. Obringer, 70, 

long-time resident attorney and a member 

of the board of directors of Warner Bros., 

died April 25 at Glendale Adventist Hospital 

following a heart attack. 

Born in Alliance, Ohio, he was educated 

at the Pittsburgh Academy, University of 

Pittsburgh and the Southwest Law School. 

He was resident attorney for Warners for 

35 years and legal supervisor two years. He 

leaves his wife Dorothea, a son Jack, stepdaughter 

Barbara A. Pardue and seven 

grandchildren. 

W-2 BOXOFFICE :: May 8, 1967

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Dimitri Tiomkin Signs Tony 

Anthony to Film Contract 

HOLLYWOOD — Composer-conductor 

Dimitri Tiomkin, in London preparing for 

ch..icwi,ho,), 19th wk 175 

is Herbert Bonis, vice-president of production. 

Music Hall—A Mon for All Seasons (Col), 20th wk. 560 

Pantoqes—Cosino Royale (Col) 550 

Pix Africa Addio (Rizzoli), 6th wk 65 

Regent A Man and o Womon (AA), 18th wk 370 

Warner Beverly The Taming of the Shrew 

Crown International Names 

(Col), 6th wk 150 

Warner Hollywood Thoroughly Modern Millie 

(Univ), 3rd wk 350 

George Josephs to Post 

Wilshire The Sand Pebbles (20th-Fox), 18th wk. . .200 

HOLLYWOOD — George Josephs has 

this High Sierra town of 699 inhabitants. 

joined Crown International Pictures as assistant 

to Newton P. Jacobs, president. A At 5-Times-Average Pace 

hired by producer-director Harry Keller to 

'Hombre' Jumps Off in Frisco 

Every available made adult— 131—has been 

veteran film executive, he has been sales SAN FRANCISCO—A five-times-averasp portray a French or German soldier in the 

manager of World Entertainment Corp., opening week at the Warfield for "Hombre" World War II drama, "In Enemy Country," 

Magna Pictures and Astor Pictures Corp. placed that Paul Newman western 

currently shooting on location here. 

thriller 

Prior to that he was with Columbia Pictures at the top of the city's first-run list. The only 

Keller has even engaged the Rev. Alf 

in sales and other executive positions. 

percentages even remotely approaching Christensen, pastor of the Methodist Community 

Church, to portray a village mayor. 

this 

500 were the 300 for the 13th week of 

Juan Bueno Quits Azteca 

"Grand Prix" at the Golden Gate and 270 

for the 13th week of "A Man for All Seasons" 

at the Stage Door Theatres. 

HOLLYWOOD—Juan Bueno, president 

Mffi^ 

of Azteca Films, Inc., is resigning from the 

Balboa The Sound of Music 

company to return to Mexico for another (20th-Fox), 17th wk. at pODulor prices 60 

Bridge Georgy- Girl (Col) 17th wk 90 

assignment. Jewell Truex has been elected Cinema 21 A Countess From Hon" Kong (Univ), 

.' 

to the post of Azteca president. 

2nd wk 100 

Clay Blow-Up (Premier). 15th wk 70 

flwaifs\ôuwfien 

Coronet Hawaii (UA). 27th wk 160 

Golden Gate Grand Prix (MGM), 13th wk 300 

Laurence Harvey Megs "Dandy' 

Golden Gate Penthouse The Sond Pebbles 

(20th-Fox), 8th wk 1 80 

HOLLYWOOD—Laurence Harvey took 

Larkin Loves of a Blonde (Prominent), 3rd wk. . . 80 

over the director's reins on Columbia's "A Metro The Toming of thp Shrew (Col), 6th wk. . .170 

Music Hall Morot/Sode (UA). 6th wk 70 

Dandy in Aspic." following the death of Orpheum Doctor Zhivoqo (MGM), 63rd wk 110 

Presidio I, a producer-director Anthony Mann. The picture 

is currently shooting in West Berlin and St. Francis Doctor, You've Got to Be Kidding! 

Woman (Audubon), 9th wk 100 

Stage Door—A Man for All Seosons (Coll. 13th wk. 270 

(MGM), 3rd wk 130 

is scheduled for completion the middle of Surf Crazy Quilt (Cont'l), 7th wk 80 

this month. 

United Artists The Bible (20th-Fox), 18th wk 150 

Vogue A Man and a Woman (AA), 28th wk 120 

Warfield Hombre (20th-Fox) 500 

WAHOO is the 

Four Denver Newcomers 


Gross in 150-250 Range 

increase business on your 

DENVER — "Casino Royale" was the "ofF-niglits". Write today for complete 

details. Be sure to give seat* 

stand-out newcomer, compiling a good 250 

first week at the Century 21. Also opening 


at a fast grossing pace were "Eric Soya's 

Maintains Portland Lead 

PORTLAND—"A Man for All Seasons" 

held up well in a third week with 400 per 

Universal Employs Every 

Man in Georgetown, Calif. 

GEORGETOWN, CALIF. — Universal 

has solved the unemployment problem in 

BOXOFFICE :: May 8, 1967 W-3

LOS ANGELES 

Tudy Poynler, Film Booking Service of California 

and Ed Miller, formerly of Filbert 

Supply Co.. held a business conference 

in the Bakersfield Country Club. Judy Poynter 

jr. is on Air Force duty at Lakeland .Air 

Base in Florida . . . Jerry Persell. Crest 

Films, left Los Angeles for the Cannes Film 

Festival. 

Jack Shcixiff, branch manager of Manhattan 

Films, is back from a San Diego and 

Imperial Valley sales trip ... Joe Zangrelli. 

Warner Bros, head booker, became a grandfather 

. . . Betty Tracy, executive secretary 

to Jack Berwick. Columbia exchange ad 

head, is back from her vacation. 

Gene Bcuemiann, 20th-Fox. has been 

moved up to office manager and head 

booker. Morrie Sudman. branch manager, 

announced. Harold Green. Columbia salesman, 

succeeds Beuermann as secretary-treasurer 

of LAMPS. 

Herb Jack, National Theatre Supply representative, 

is back from Las Vegas and 

Henderson. Nev., where Leo Clark of the 

Henderson Theatre completely refurbished 

the theatre with new screen, carpets, drapes, 

etc., all done by National Theatre Supply. 

The Lake Theatre here is playing two old 

Ronald Reagan films on one bill, "Cavalry 

Charge" and "Bombs Over China." The 

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TECHNIKOTE CORP. 63 Seobring St., B'klyn 31, N. Y.l 

marquee was headed: "Ronald Reagan Rides 

Again." 

Harry Levinson, branch manager of Favorite 

Films, announced the company's 

"Fndlcss Summer" has broken all existing 

records at the Four Star Theatre here. The 

picture will continue on an extended run. 

Jules Gerelick, Favorite Films' general manager, 

attended the Rocky Mountain Motion 

Picture Ass'n in Colorado Springs. 

Condolences to Don Holstrom, Filmrow 

booker, whose father Carl Holstrom 82, 

died in Salt Lake City. Besides the son, he 

leaves his wife Velma; two other sons Don 

C. of Los Angeles and Val J. of Sandy. 

Utah: a brother Wayne of Salt Lake City, 

six grandchildren and one great-grandchild. 

The deceased started as assistant booker in 

the Paramount exchange in Salt Lake City 

years ago. 

The Cork International Film Festival will 

honor director Delbert Mann by showing 

at least six of his motion pictures at the 

cinema conclave scheduled September 16- 

24. Festival director Dermot Breen also invited 

Mann to be president of the jury deciding 

international competition in the short 

films category. The only other juror selected 

thus far is William Harpur, Irish representative. 

Jerry Lewis left for London, via Cannes, 

where he will attend the film festival as the 

guest of the British government before going 

on to the English capital to prepare for his 

starring role in the Walter Shenson production 

for Columbia release: "Don't Raise the 

Bridge, Lower the River." 

Jerry Berger has been appointed West 

Coast field advertising and publicity manager 

for Paramount Pictures, it was announced 

by Bernard M. Serlin. Paramount's 

field advertising and publicity manager. 

Named as Berger's successor is Dick Taylor. 

Mia Farrow, currently starring on location 

in London and Berlin in "A Dandy in 

Start BOXOFFICE coming., 

D 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) Q 1 

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These rotes for U.S., Canada, Pan-Americo only. Other countries: $10 a year. 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

Aspic," being made for Columbia, takes 

the spotlight in the May issue of McCall's 

Magazine, where she is the subject of a color 

cover and five-page illustrated interview by 

Suzy Knickerbocker. 

Louis M. "Deke" Heyward returned from 

American International Pictures' business 

in Berlin and Madrid, where AIP has been 

filming "House of Dolls," starring Vincent 

Price, Martha Hyer and George Nader. 

Joe Solomon, president of U.S. Films, 

was in Toronto where he met with executives 

of Astral Films and the Loew's Uptown 

Theatre for final arrangements for 

the Canadian premiere of "Hells Angels on 

Wheels" set Friday (26). 

"The Pink Blueprint," a one-reel cartoon 

of the Mirisch-Geoffrey-DePatie-Freleng 

"Pink Panther" series, has been selected as 

an official entry in the June 15 Krakow, 

Poland, Animated Shorts Film Festival, according 

to James Culver of the Cine Organization, 

sponsors of the American participants 

in 

the festival. 

Newly elected WOMPI officers are Lavinia 

White, president: Ruth Stephens and 

Lucille Moore, vice-presidents; Anita Goetzman 

and Liz Hill, secretaries, and Helen 

Spears, treasurer. They will be installed at 

the awards and installation banquet June 10 

in the Rodeo Room of the Beverly Hills Hotel. 

All members of the group are busy 

gathering ad contributions for the annual 

souvenir program. 

Peer Oppenheimer - Borden Stevenson 

Productions has set up an international 

working relationship with noted European 

producer Alberto Grimaldi. president of 

PEA Films of Italy. Both producers will 

work in behalf of the other in casting, production 

and selecting and developing story 

properties of mutual interest. 

Daniel P. Skouras, director of foreign 

sales and distribution for American International 

Pictures Export Corp. said a sevenpicture 

distribution deal has been made with 

H. Husain & Co. of Pakistan. "War Italian 

Style," "The Wild Angels." "Savage Gringo," 

"Diary of a Bachelor" and "Paratroop Command" 

are among films covered by the 

agreement. 

Allied Artists Appoints 

Axelrod LA Branch Head 

LOS ANGELES—Ed Cruea, general sales 

manager of Allied Artists, has announced 

the appointment of Ray Axelrod as manager 

of the Los Angeles branch. With AA in Los 

Angeles two years, Axelrod formerly was 

with Warner Bros., United Artists and Allied 

Artists in the Chicago territory and 

with Paramount in Los Angeles. 

Maurice Evans in 'Apes' 

HOLLYWOOD—Maurice Evans will be 

teamed for the second time in a row. as costar, 

with Charlton Heston in Arthur P. 

Jacobs' production of "Planet of the Apes." 

The first was Universal's "War Lord." 

W-4 


V- 

^ 

r 

\ 

SOME PEOPLE 

KILL THEMSELVES 

TRYING TO 

GET TO WORK 

ON TIME 

Getting your employees to and from work alive "-^ 

^ '^ ^ 'full-time job. Yours. And it's not just 

, 

'W^' 

a matter of public welfare, either. Off-the-job traffic V accidents cost American industry millions: 

of dollars in lost time, training and production every year. Last year alone, more than twenty thousand" 

workers were killed in off-job motor vehicle accidents. And more than 750,000 were injured. i!^p^

SAN FRANCISCO 

Johnny Morfelt, mailrc d'hoicl at the Variety 

Club, has returned to work after a 

back injury. He has been at Tent 32 more 

than 20 years. He was awarded a certificate 

of appreciation at the tent's last annual installation 

banquet. 

Irving Levin, president of San Francisco 

Theatres, and house manager Al Levin had 

a Chronicle-Giants doublchcader theatre 

party at the Coronet Theatre. Two events 

were held, one at I I a.m. and one at 2. The 

shows lasted about two hours. The Coronet 

is presently showing "Hawaii" and the theatre 

is normally closed on Tuesday afternoon. 

Such Giant stars as Willie Mays, Gaylord 

Perry, Willie McCovey, Tom Haller, Mike 

McCormick. Jim Davenport. Charley Fox 

and manager Herman Franks were on hand. 

The Chronicle had Herb Caen, Joan Chatfield-Taylor. 

Charles Einstein, Ron Fimrite. 

Count Marco. Frances Moffatt, Art Rosenbaum 

and Bob Stevens. Roos Atkins presented 

a fashion show narrated by Paul 

Speegle, with wives of the Giants acting as 

models. There also were gifts and door 

prizes. 

Tent 32 has nine new members. They are 

Bill Cogan, Russ Coughlan, Ralph Clithero, 

John Polando, Bill Ramsay, Paul Williams, 

Charles Gardner, Robert Leach and James 

Parsons. The club is ending the biggest 

membership drive in its history. 

Ralph Franklin, producer and photographer 

of "Lebanon," presented the narration 

for the travel film projected on a specially 

installed widescreen at 

the Marines Theatre, 

as part of the "Explorerama series." 

Stanley Kramer has finished the outdoor 

shots for his "Guess Who's Coming for Dinner?" 

The film is set in San Francisco, and 

Spencer Tracy plays the crusading editor of 

a liberal paper and Katharine Hepburn, his 

equally liberal wife. Also starring is Katharine 

Houghton, Miss Hepburn's niece, who 

plays her daughter. Sidney Poitier also is 

starred, and Bill Swan, the debonair Fairmont 

doorman, is his stand-in. A company 

of 60 was imported here to work on the picture. 

Neither Tracy nor Miss Hepburn were 

needed in San Francisco, where only the outdoor 

footage was shot. The rest of the picture 

will be filmed at Columbia Studios. . 

t!^ trailers 

GERRY KARSKI, PRES. 

J^ 126 HYDE ST SAN FRANCISCO, CALIF. 94102 

Charles Maestri, Robert Lippert Theatres 

and Redwood Theatres are getting settled 

in their new quarters at 544 Golden Gate 

Ave. 

"The New Cinema," the first West Coast 

showing of a collection of international 

short films, previously presented at Lincoln 

Center in New York, was held at the Museum 

of Arts here. The collection included 

award-winning art films by Jean-Luc 

Godard, Jordan Bellson, Francois Truffaiit, 

Roman Polanski and Richard Lester. 

Melvin Novikoff is presented a French 

film classics series at his Surf Theatre. They 

include French classics as "Carnival in 

Flanders," "Port of Shadows" and "Le Mil- 

WRITE 

YOUH REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FFl.T.OW EXHIBITORS.

! 

Margarile 

; DES 

< 

DENVER 

Qolumbia screened "To Sir, With Love" at 

the Century screening room, and American 

International Pictures snealc screened 

"Devil's Angels" at 

the Denver Theatre. 

Adrian, Peali Theatre at Breckenridge, 

has been hospitalized in Denver. 

George Fick, Chief Theatre, Steamboat 

Springs, will lose his daughter-bookkeeper, 

who is moving to California following a May 

wedding in Steamboat Springs. 

Detroit Council Renames 

Mrs. Farwell President 

From Mideast Edition 

DETROIT—Mrs. H. J. Farwell was reelected 

president of the Greater Detroit 

Motion Picture Council for the 1967-68 

term. Other officers elected are: first vicepresident, 

Mrs. Martin Naimark; second 

vice-president, Mrs. George Zacharias; recording 

secretary, Mrs. Peter Wozena; corresponding 

secretary, Mrs. Frank C. Riess, 

and treasurer Mrs. Donald Sass. 

Mrs. Farwell and Mrs. Raymond R. 

Kanagur were nominated as delegates to the 

national Federation of Motion Picture 

Councils, which was held in Santa Barbara, 

jCalif., Tuesday through Thursday (18-20). 

Wash. WOMPIs Elect 

Margaret Hillier President 

From Eastern Edition 

WASHINGTON — Margaret Hillier 

Sidney Lust Theatres has been elected president 

of WOMPI, succeeding Catharine 

Murphy of MGM, who was named treasurer. 

Others named are Jean Petersen, Loew's 

Theatres, and Esther Katzenell of AlP, 

vice-presidents; Patricia Gormley of MPAA, 

recording secretary, and Eileen Oliver, 20th- 

Fox, corresponding secretary. Marjorie 

Harris, secretary to United Artists branch 

manager Edwin Bigley, was introduced as 

a new member. 

Des Moines Club to Name 

'WOMPI of the Year' 

l^rom North Central Edition 

MOINES—Women of the Motion 

'Picture Industry of Des Moines has inaugurated 

a "WOMPI of the Year Award." The 

iward, which will be determined by ballot 

if the membership, will be presented to the 

nvinner at the June officers' installation 

banquet. 

The new honor and election will be based 

3n what is felt to be the greatest service by a 

member over and above the call of duty in 

|ill phases of WOMPI activities during the 

3ast year. 

Robert Mitchum Is First 

HOLLYWOOD—Robert Mitchum will 

'le the first star profiled in Rick Spalla's new 

.yndicated series "Portrait of a Star." The 

lieries is being written by Joe Hyams and 

liirected by Ralph Nelson. 

of 

William Palmer Quits Post 

With MPEA in Thailand 


NEW YORK—William Palmer has resigned 

from the Motion Picture Export 

Ass'n of America. Until recently he resided 

in Thailand, where he served as a consultant 

to the MPEAA and in a similiar capacity 

to other business interests. He represented 

the Association in Indonesia from 1954 until 

1965. Previously he had been employed 

for a number of years as manager of the 

RKO office in that country. 

Palmer has organized the consulting firm 

of William E. Palmer and Associates in 

Bangkok, where he is well known, and is devoting 

himself to varied activities of this 

organization. 

Moyer Theatres Plans 

To Build Eugene Twin 

PORTLAND — Moyer Theatres, 

whose 

Westgate Twin, a counterpart of the 1,300 

and 500-seat Eastgate Twin, is to open in 

mid-August, announces another twin theatre 

will be built in the Valley River Shopping 

Center near Eugene, 109 miles south of 

here, the home of the University of Oregon. 

This theatre will be similar, but smaller 

than the company's other twins, with 1,000 

seats in the larger auditorium and 500 in 

the other, 

company. 

says Tommy Moyer, head of the 

Glen Alden Corp. Income 

$3 Million for Quarter 

NEW YORK—Glen Alden Corp. has reported 

first quarter 1967 net income of $3,- 

004,000 after federal income taxes, equal 

to 62 cents per share on 4,802,031 shares 

outstanding. This includes an extraordinary 

item credit of $2,047,000. For the first quarter 

a year ago, net income, not subject to 

federal income taxes because of tax loss carryovers, 

totaled $1,562,000, or 32 cents per 

share. 

Pre-tax income for the first quarter this 

year was $1,572,000, compared to 

a pre-tax 

net of $1,564,000 in 1966. Sales and revenues 

for the period totaled $12,733,000, 

against $13,436,000 in 1966. 

Springfield Development 

Should Help Theatres 

SPRINGFIELD — Western Massachusetts' 

most ambitious commercial development 

has been announced for the Main and 

Vernon streets sector of downtown Springfield, 

a $35 million Baystate West project to 

contain a 30-story office building, a 300- 

room hotel, a two-story shopping mall and 

parking garage. 

To Edit 'Mackenna's Gold' 

HOLLYWOOD—William A. 

Lyon, twotime 

Academy winner, has been set as film 

editor on "Mackenna's Gold," Carl Foreman's 

Cinerama production for Columbia 

release, which stars Gregory Peck and Omar 

Sharif. 

Protecting your employees' 

health: your business. 

As a boss. As a human being. 

Protecting them against 

America's No. 2 killer: cancer. 

We can help. With a free 

comprehensive employee 

educational program: films, 

speakers, exhibits, leaflets, 

posters — all designed to help 

save lives. 

Call your local ACS Unit 

and give us the 

go-ahead. 

You're the boss. 

american 

cancer 

society 'B® 

iOXOFFICE :: May 8, 1967 W-7

Sell . 

and Sell 

Scores of busy little messages 

goouf every week to a tremendous 

audience — and they get a tremendous 

response! 

Every exhibitor is 

busy—buying, 

selling, renting, hiring. All this is 

made easier and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified 

Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—^Most Readers for Your Money 

Four Insertions for Price of Three 

W-8 BOXOFFICE :: May 8, 1967 illijr

': 

CHICAGO—Barbara 

\ 

Other 

L&M Investing Nearly 

$400,000 in Updating 

CHICAGO—R. A. Bachman, vice-president 

and general manager of L&M Management 

Co., announced the company is 

in the midst of a remodeling program at 

several of its theatres. The first project, already 

completed, is the Mode Theatre in Joliet, 

where an excess of $40,000 was spent. 

The theatre has been completely remodeled 

with new seats, carpeting, restrooms and 

lighting fixtures. 

At the Isle Theatre in Aurora, $15,000 

was spent remodeling and redecorating the 

entrance and lobby. Also, new lighting fixtures 

were installed and both restrooms were 

remodeled. 

Hans Teichert II has just completed redecorating 

the Dixon (111.) Theatre, includng 

installing new stage and exit drapes in 

the auditorium. A canopy and attraction 

board have been installed, as well as lighting 

fixtures in the lobby and foyer. New 

auditorium doors have also been installed. 

This was a $15,000 project. 

Work is now in progress at the Rialto 

Theatre in Joliet, expected to cost $25,000. 

The foyer and women's restroom have been 

remodeled and the seats have been re-covered 

and repaired. 

Bachman said work is progressing rapidly 

on the new Meadowview Shopping Center 

Theatre in Kankakee. The 900-seater, costing 

about $300,000, is scheduled to open in 

mid-June. 

St. Louis Films Council 

To Install New Officers 

ST. LOUIS—Edward B. Arthur, head of 

Arthur Enterprises, will be the featured 

speaker Friday (19) at the Better Films 

Council's annual luncheon and installation 

meeting at 12:30 p.m. in the Gateway 

Hotel. Mrs. Leslie Barco is chairman and 

Mrs. Fred C. G. Lanz will preside. 

Officers to be installed by Mrs. Otto F. 

JLeffler are Mrs. Harry Schillinger, president; 

Mrs. Luther Angell, president-elect; 

Mrs. Harold Feller, Mrs. Joseph Lundergan, 

Mrs. Roy Klostermann. Helen McCalpin 

and Mrs. C. Malone Stroud, vice-presidents; 

Mrs. Harold Moss, treasurer, and 

,Mrs. Louis Adamie and Aileen Patton, 

[iecretaries. 

Barbara Dilelio Is Named 

llo Head Chicago WOMPI 

Dilelio of 20th 

pentury-Fox has been elected president of 

i^VOMPI, succeeding Barbara Regan of Re- 

!gan Film Distributing, who served two 

ierms. 

officers named are Kathy Mack, 

[vVarner Bros., and Gertrude Freemer of 

Filmack, vice-presidents; Elaine Korose, 

'\bbott Theatre Supply, treasurer, and Lee 

IBrody, Filmack, and Muriel Kahner, Na- 

I ional Screen Service, secretaries. The new 

jjfficers will be installed formally in June. 

READYING FOR MEXICO CITY—Tent 4 barkers and their wives planning 

to attend the four-day Variety Clubs International convention opening Sunday (14) 

in Mexico City meet in the Chase-Park Plaza Hotel in St. Louis to outline Tent 4's 

participation in the conclave. Seated are, left to right, Milton Mandel, Mrs. Bob 

Fabry, Mrs. Bob Lurie, Mrs. Mandel, Mrs. Harry Wald and George Graf. Standing 

are, left to right, Fabry, Chief Barker Ed Dorsey, Wald and Sam Bielenson. 

Planning to attend, but not present for the photo, are Harold Gibbons, Mrs. Bielenson, 

Nick Blassie, Robert Collins and Dion Peluso. 

3-Day Film Seminar 

HeldatUMKC 

KANSAS CITY — A seminar on contemporary 

films entitled, "Tell It Like It Is 

Baby" was held at the University of Missouri 

at Kansas City Tuesday, Wednesday 

and Thursday (2-4). The first session presented 

the topic, "The Film and the Viewer," 

and the film short, "Good Night Socrates," 

was shown with commentary by Dr. 

James Loutzenhiser and Dr. Warren French. 

The second session, "The Film Itself," 

used as its illustration the short entitled 

"Skyscraper," and commentators were 

Wayne Schuth and Sister Bede Sullivan. 

"The Film and the Critic" comprised the 

third and final session, with the film short, 

"Summer Wind." Speakers were Giles Fowler 

and Dr. Hans Uffelmann. Coffee and 

discussion followed each session. 

Fowler is motion picture and drama editor 

for the Kansas City Star; Dr. French is 

chairman of the department of English at 

UMKC; Dr. Loutzenhiser is chairman of 

the Missouri Council on the Arts film committee 

and chairman of the Nelson Art Gallery 

film committee and practicina psychiatrist; 

Schuth is instructor of film at Stephens 

College, Columbia, Mo., and a member of 

the advisory committee on art of the film 

for the Missouri Council on the Arts; Sister 

Sullivan, O.S.B., is a teacher of English at 

Lillis High School, Kansas City, secretary 

of the Missouri Council on the Arts film 

committee and chairman of the film committee 

for the National Catholic Theatre 

Conference, and Dr. Uffelmann is assistant 

professor of philosophy and religion at 

UMKC and lecturer on contemporary philosophical 

movement. 

As stated on the program, the current 

seminar "represents a part of an on-going 

effort of the churches to enter into responsible 

dialog with the University on significant 

areas of common concern." 

Stephens College, assisted by the Missouri 

Council on the Arts, will present a Film 

Institute at the college June 14-17. The 

Institute "seeks to create an understanding 

and appreciation of film as a distinctive art 

form," and is open to 200 high school teachers 

and pupils from anywhere in Missouri. 

A limited number of scholarships to cover 

the cost of food and housing will be available 

to high school teachers outside Boone 

County. 

The program will consist of five films of 

recognized merit from five different nations. 

The first, "Intruder in the Dust," will be 

presented June 14 and introduced by Warren 

French, chairman of the English department, 

UMKC. "The Language of Film," 

with a program of short subjects and special 

screenings of "The Suitor" and "The Seventh 

Seal," will be held June 15. The topic, "The 

Personal Vision" will be presented along 

with a program of short subjects June 16. 

Special screenings that day include "The 

Loneliness of the Long Distance Runner" 

and "La Strada." Saturday, June 17, will be 

the concluding general forum with a film 

production workshop presented by Schuth 

of Stephens. All films will be followed by 

panel and open discussions. 

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30X0FFICE :: May 8, 1967 C-1

KANSAS CITY 

Ronald Pajton has taken over the management 

of Commonwealth's Frontier 

Drive-In Theatre in Atchison. For three 

years he has served Commonwealth as 

assistant manager of the Crest Drive-In in 

Kansas City. He, his wife and child plan to 

live in Atchison, although they haven't 

found a home yet. 

The WOMPI club has voted to receive 

four new members: Judy Stevens, Jeanie 

Boucher, June Yates and Marty Walpole. 

All work for Commonwealth Amusement 

Corp. The club will have a bake sale Monday 

(8) in the Columbia Clubroom. 

WAHOO is 

the 

ideal boxoffice aMraction 


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plete details. 

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DRIVE-IN THEATRE 

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GENE TAYLOR 

P.O. Box 1059, Minion, Konsoi £6222 

A/C 913-722-4773 

Screenings: "Rough Night in Jericho" 

(Universal) Monday (1) at 1:30 at Commonwealth; 

"War Wagon" (Universal) Friday, 

April 28, at 1:30 at Commonwealth; 

"A Guide for the Married Man" (20th-Fox) 

Ihiirsday (4) at 1:30 at Commonwealth. 

The Thomas Film Distributing Co. has 

moved to 126 West 18th St. The new office 

has paneled walls and is quite attractive. 

J. T. Ghosen has returned from Florida 

and is getting ready to open the Sky-Vue 

Drive-In in Warsaw, Mo. 

Columbia Pictures is moving Monday 

(29) to the Continental Plaza BIdg, 3130 

Broadway. The modern office is on the 

fourth floor. Columbia's new phone number 

will be LOgan 1-3021. Peggy Crawford, 

Columbia stenographer, has returned from 

a vacation with her family at Roaring River 

in the Ozarks. 

Louie Sutter, owner of E&S Theatres, 

was visited by his daughter and grandchild 

during the Greek Easter holiday. 

Al Elewitz, Universal fieldman, was in 

Kansas City working with Bob Goodfriend 

and George Kieffer of Durwood Theatres 

on "Thoroughly Modern Millie" for the 

Kansas City and Wichita openings. A tie-up 

has been made with Decca Records. 

John Thompson and John Goodsell of the 

State Wide Co. in Omaha were here visiting 

Jack Taylor at Missouri Theatre Supply. 

The State Wide Co. handles the manufacturing 

of Arlite circular fluorescent lighting 

systems. This new system is to be represented 

throughout Missouri and Kansas by 

Missouri Theatre Supply. 

Out-of-town exhibitors seen on Filmrow: 

From Missouri—Mr. and Mrs. A. E. Jarboe, 

Cameron; Fred Wilcox, Gallatin; Mr. 

and Mrs. A. C. Wooten, Higginsville: Ray 

Boyd, Plattsburg; Shelby Bourne, Warrensburg. 

From Kansas—Hank Doering, Garnett. 

Joseph Strick, who wrote the screenplay, 

produced and directed "Ulysses" for Continental, 

was here last week in conjunction 

with the film's special three-day engagement 

at the Waldo Theatre. He spoke at various 

schools and colleges about the film. 

"In Like Flint," produced by Saul David 

and directed by Gordon Douglas, stars 

James Coburn, Lee J. Cobb, Jean Hale and 

Andrew Duggan. 

Motion Picture Group 

Honors KC WOMPI 

KANSAS CITY—The Motion Picture 

Ass'n of Greater Kansas City honored 

WOMPI here Monday ( 1 ) with a luncheon 

and cocktail hour in the Red Door Room 

at Union Station. Small corsages were given 

to all women present and an orchid was 

presented to Betty Smythe, president, who 

was praised for her leadership. 

Recognition also was given to members 

who contributed the most to the organization 

in all phases of activity. Cited were: 

Judy Helton, president-elect and the first 

vice-president, who gave more than 200 

hours to service projects. 

Myrtle Cain, who conducted the most 

successful Will Rogers campaign at driveins. 

Goldie Lewis, for her more than 300 

hours in service projects. 

Goldie Woerner, who has done a successful 

job as humanitarian service chairman. 

Hartford Crown Yields 

Site to Urban Renewal 

From New England Edition 

HARTFORD—A 720-seat, subsequentrun 

downtown Hartford theatre, the Crown, 

at 358 Main Street, has been closed permanently, 

preparatory to the block being torn 

down for a multimillion-dollar urban renewal 

project. The theatre had been operating 

since 1913. 

Independent exhibitor Casimir Szymanski 

had operated the theatre in recent years, 

with Joseph Giobbi as house manager. 

Giobbi is expected to link up with another 

Hartford independent circuit. He came here 

20 years ago, after managing the Metro 

Theatre, Los Angeles, for the Hughes- 

Franklin circuit. 

The city of Hartford has bought the 

Crown for an undisclosed sum. 

Newspaperman to Write 

Screenplay for Heartland 

^rom North Centra! Edition 

DES MOINES—Russell S. Doughten jr., 

president of Heartland Productions, has announced 

that Donald Kaul, popular Des 

Moines Register columnist, has been engaged 

to develop an original story idea for 

adaptation into a finished screenplay. 

Kaul will write a satirical comedy, featuring 

spies, counterspies, plots and subplots, 

and laid in a military setting. The 

story presently is entitled "File 008 '/a. " His 

column "Over the Coffee" appears daily in 

the Register. 

CARBONS, Inc. l- 

In Missouri—Missouri Theatre Supply Compony, 115 West 18th, Konsos 

City—Baltimore 1-3070 

' ^^ Box K, Cedor Knolls, 

Notional Theatre Supply, St. Louis—Jefferson 1-6350 

C-2 BOXOFFICE :: May 8, 1967

i 

manager's 

' 

Lake 

\ by 

! 

feature 

i 

; 

Capri— 

I 

Cinestage 

' 

Esquire—A 

i 

! KANSAS 

: held 

1 vious 

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I 

and 

I per 

! by 

I also 

' 

gross 

, 

Embassy 

' 

Empire 

1 ident 

I 

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CHATHAM, 

! 

Other 

— 

— 

— 

— 

— 

'Casino Royale' Big 

Newcomer in Chicago 

CHICAGO—This was called a "smasharoo" 

week and in most situations boxoffice 

percentages were a delight to the theatre 

heart. "Casino Royale" grossed 

300 per cent, breaking records at the State 

Theatre. It was not treated too kindly 

any member of the press but it was the 

film for the week. 


Bismarck— Hawaii (UA), 25th wk 150 

Chicogo Hombre (20th-Fox), 2nd wk 275 

Cinema A Man and a Woman (AA), 19th wk 165 

- Grond Prix (MGM), 12th wk 250 

Man for All Seasons (Col), 10th wk. . . .185 

Loop The Taming of the Shrew (Col), 2nd wk. . . .275 

Michael Todd—The Bible {20th-Fox), 17th wk 225 

Poosevolt Africa Addio (Rizzoli), 2nd wk 225 

State Lake Casino Royale (Col) 300 

United Artists In Like Flint (20th-Fox), 4th wk. 

Woods Blow-Up (Premier), 11th wk 

. . .250 

165 

'Casino Royale' Scores 350 

At Kansas City Theatres 

CITY—Most first-run product 

to the high grossing levels of the pre- 

two weeks, "A Man for All Seasons" 

I 

leading the gross percentage list with 650, 

50 points under its preceding round. 

"Casino Royale" inauguarated its Uptown 

Electric bookings with a combined 350 

cent for the foremost business recorded 

a new picture. "Girl on a Chain Gang" 

started with a substantial first-week 

total and a 160 percentage. 

Boulevard, Crest, Riverside, Twin II Girl on a 

Chain Gang (SR); assorted co-features ......... 160 

Brookside Doctor Zhivago (MGM), 10th wk. 

at popular prices 225 

Hawaii (UA), lOth wk 200 

1, 2 Oh Dad, Poor Dad (Para), 3rd wk. . . 1 50 

Empire The Sand Pebbles (20th-Fox), 7th wk 350 

2 Grand Prix (MGM), 12th wk 250 

Fine Arts—A Man for All Seasons (Col), 7th wk, . . .650 

Glenwood The Taming of the Shrew (Col), 2nd wk. 300 

Kimo Georqy Girl (Col), 4th wk 400 

Midland The Bible (20th-Fox), 19th wk 150 

Paramount The Deadly Affair (Col), 2nd wk 150 

Plaza— Hombre (20th-Fox), 3rd wk 285 

Rcckhill—Galia (Zenith) 100 

Uptown, Electric Casino Royale (Col) 350 

Skouros Theatres Elevates 

Swedroe to Exec. V-P 

*rom Eastern Edition 

GREAT NECK, N.Y.—Jerry Swedroe 

has been approved as executive vice-pres- 

of Skouras Theatres following a meeting 

of the board, it was announced by Salah 

M. Hassanein, president of the circuit. 

Swedroe has been associated with Skouras 

Theatres since 1949. He began his career in 

the accounting department and, in 1962, was 

elected controller. In 1963, Swedroe was appointed 

concessions director and subsequent- 

1\ was appointed assistant to the president. 

IEd Lamoureux President 

Of Essex Theatres Ass'n 

ONT. — Meeting here in 

|the William Pitt Hotel, the Essex County 

iTheatres Ass'n elected Ed Lamoureux, 

jmanager of the Capitol in Windsor, as 

|president, succeeding Ernie Taylor of the 

(Vanity in Windsor. 

officers are S. Kovacs of the Roxy 

in Kingsville, who succeeded Mike Micelli 

ot the Palace in Windsor as vice-president; 

'Taylor became secretary and Micelli, treaslurer. 

— 

ST . 

LOUIS 

Jl^rthur Enterprises' $400,000 Stadium 

Cinema Theatre, first film house to be 

erected in downtown St. Louis in 40 years, 

will open Wednesday (24) with a "firstnighter" 

party sponsored by Downtown .St. 

Louis, Inc., which has purchased all of the 

454 seats for the premiere showing of "The 

Taming of the Shrew." Mayor Alfonso J. 

Cervantes will officiate at ribbon-cutting 

ceremonies at 7:30 p.m. following a champagne 

reception. 

NATO of Eastern Missouri and Southern 

Illinois will meet today (8) for a noon buffet 

luncheon and business session at 20th-Fox 

screening room on Filmrow. President 

Frank Plumlee of Farmington, Mo., will 

preside. 

A memorial plaque honoring the memory 

of Nat Koplar has been installed at the 

Variety Club's Children's World facility. 

A gift of $1,000 was made to the club in 

Koplar's memory and will be used to purchase 

equipment for the music therapy 

Bernie Wilens Appointed 

VP for CBS in Europe 


NEW YORK—Bernie G. Wilens, former 

head of the William Morris Agency's motion 

picture department here, has been named 

vice-president for Europe of the new CBS 

theatrical films division. Gordon Stulberg 

was named president of the division last 

month. 

The new CBS division will produce and 

distribute feature-length theatrical motion 

pictures. It is headquartered at CBS Studio 

Center in North Hollywood and will have 

offices in New York and in London, where 

Wilens will be based. 

0^ 

room where the plaque was placed. Dr. and 

Mrs. J. G. Probstein arranged for the gift 

from the Koplar estate. 

Rosa Tappella died April 30 following a 

long illness. Survivors include three .sons C. 

J. "Jim" Tappella, partner in Tappella- 

Schulter Entertainment Enterprises; Joseph 

M., manager of Arthur Enterprises' Columbia 

Theatre, and Richard C. and a daughter 

Mary. 

The Walter Reade jr.-Joseph Strick production 

of James Joyce's "Ulysses" was 

presented for three days at Loew's Mid-City 

Theatre on a reserved-seat policy, with 

matinee tickets priced at $4 and evenings at 

$5.50. 

Ed Dorsey, chief barker of Tent 4, 

and 

fund-raising chairman, Joe Simpkins, presented 

a plaque in behalf of the tent to 

Harold Gibbons, president of Teamsters 

Joint Council 13, in recognition of his many 

charitable efforts.

CHICAGO 

P'ck Van Djkc is to pay a visit to Chicago 

Tuesday (23). a month ahead of the 

world premiere here of his new film "Divorce 

AMERICAN Style." Debbie Reynolds, 

co-star, is expected to head the "in-person" 

guest list when the film opens June 21 at 

the State Lake Theatre. Other cast members 

expected are Jason Robards. Jean Simmons. 

Van Johnson. Shelly Herman. Joe Flynn. 

Tom Bosley and Martin Gabel. Somewhere 

between now and the opening, Norman Lear 

and Bud Yorkin, producer and director, will 

be in town to talk about the film. 

Robards is the star of another film which 

will have its world premiere here. He takes 

the role of Al Capone in "The St. Valentine's 

Day Massacre," due to debut at the 

Roosevelt Theatre June 30. 

As a publicity stunt in connection with 

the showing of "Casino Royale" at the State 

Lake Theatre, a local artist was stationed in 

front of the house to paint a live model 

with the same ornamentation seen on the 

tattooed girl in the ads. 

Ernest Borgnine was here to herald "The 

Dirty Dozen." Director Robert Aldrich 

made a prior visit here to talk about the 

film previewed for exhibitors . . . Richard 

Balaban of the H&E Balaban organization 

became the father of a daughter Linda. 

"Echoes of Silence," first prize winner 

FINER PROJEGION-SUPER ECONOMY 

Hurley 

Ask Your Supply Dealer or 

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HURLEY SCREEN COMPANY. Inc. 

2« Sarah Drive Formlngdol*, L. I., K. Y., 11735 

THEJffTRE EQUIPMENT 

"Everything for the Theatre" 

422 N. ILLINOIS ST., INDIANAPOLIS, IND. 

last year at the Pesaro (Italy) festival, continues 

the new policy at the Town Underground 

. . . Pat O'Brien's ten-week engagement 

in "Holiday for Lovers" at the Drury 

Lane Theatre has been extended to 14 weeks. 

He shares honors with his wife Eloise in the 

play. 

. . . "Vir- 

Eddie Jovan is offering the exclusive 

showing of two comedies at his Monroe 

Theatre. They are "I Am a Camera" and 

"The Miller's Beautiful Wife." 

diana." a 1961 Spanish film, was shown at 

the Mundelein College theatre. The DePaul 

University Theatre presented "The Golem," 

a 1937 French film. 

The censor board did not oppose the 

opening of "Ulysses" at the World Playhouse. 

It was tagged with an "adults only" 

(18 and up) edict. No cuts or re-editing were 

required. When it first was shown at the 

Esquire on a three-day stay, a federal court 

order enjoined the city from interfering with 

the 

screening. 

Bill Schaefer has transferred from Dallas 

as Paramount's new press chief in this area. 

He succeeds Dick Taylor, who was moved 

to New York. 

Ben Katz, Universal press chief in this 

area, plans to be back before too long. The 

word is that he is making rapid recovery 

after his recent surgery. He will appreciate 

a "hello" at Miami Heart Institute, 4701 

Meredian Ave.. Miami Beach. Fla. 

Balaban & Katz chose seven of its top 

neighborhood theatres for two-day showings 

of "Bolshoi Ballet 67." The color film will 

be shown at the Oakbrook, Century, Gateway. 

Granada. Berwyn, Mercury and Varsity. 

There will be three performances each 

day. Admissions are set at $1.50 for matinees. 

$2 evenings, with a student price of 

$ 1 prevailing for all shows. 

Barry Freed, formerly of the B&K publicity 

staff, is now Rex Harrison's "right hand 

man." He sent a letter to his friends here, 

which said, "If you haven't joined the Rex 

Harrison fan club, you will when you see 

'The Honey Pot.' It's just great. 'Dr. Dolittle' 

was scheduled to finish last December. 

Now we're hoping to complete it Monday 

(15). I've seen all the rushes and believe it 

will 

outgross them all." 

Rodger Ward, two-time winner of the 

Indianapolis 500-Mile Race, will be here 

Tuesday (9) to meet with the press. He will 

discuss this year's closed-circuit telecast of 

the Memorial Day event at a number of theatres 

here, including the State Lake in the 

Loop and the Oakbrook, Uptown and 

Varsity. 

Harold Huchberger sent word of the 

death of Adolph Linick, 97, a pioneer motion 

picture exhibitor here. He was a 32nd 

degree Mason and a member of Valley of 

Chicago Lodge since 1900. Death came to 

him April 26 in Hollywood. He was a senior 

^^ÂlNGoTjf^^ 

MIDWEST PREMIERE — Among 

those attending the Midwest premiere 

of Columbia's "The Taming of the 

Shrew" at the Loop Theatre in Chicago 

are, left to right, Sam Lesner, 

Chicago Daily News critic; Milt Zimmerman, 

Columbia division manager, 

and Al Raymer, Brotman & Sherman 

Theatres executive. The opening of the 

Burton-Zeffirelli production, sponsored 

by the Immigrants Service League of 

Chicago, brought out a capacity audience 

of social and civic leaders. 

member of Jones, Linick & Schaefer, and 

was owner and operator of White City 

Amusement Park and 23 Chicago theatres. 

He leaves his daughter Mrs. S. M. Weisrnan 

of Hollywood and a son Dr. Leroy M. Linick 

of Palm Springs. Calif.; three greatgrandchildren 

and four grandchildren. Harold 

Huchberger, a nephew, heads up Mid- 

City 

Amusement Co. here. 

The Atlantic Twin Theatre, newly reopened 

by Tom and George Soldaris, is making 

program news. A .Spanish fiesta on-stage 

was featured in the Atlantic I. Atlantic II 

opened with "Las Hijas del Zorro" and 

"Deadlier Than the Male." The twin is 

similar to a modern bilevel residence, with 

a large, converted balcony functioning as 

the "piggyback" movie house. 

Two scholarships of $500 and $1,000 will 

be awarded yearly to graduate students in 

film or related fields by McGraw-Hill and 

the University Film Producers Ass'n. Students 

enrolled in film programs at schools 

which are institutional members of the association 

are eligible. 

Ibert, Werneth Named 

To New Para. Posts 


NEW YORK—Lloyd Ibert has been appointed 

Paramount Pictures motion picture 

trade representative, replacing Bill Werneth 

who has been promoted to magazine contact 

representative for the company. 

Ibert comes to Paramount from the trade 

publication. The Independent Film Journal, 

where he was the byline columnist and editorial 

associate, having joined its staff in 

1966. Ibert also worked for the late Robert 

Rossen on one of his award-winning films, 

"The Hustler." 

Werneth joined Paramount in 1966 as the 

trade representative, following three years 

with United Artists' publicity department. 

" 

C-4 BOXOFFICE :: May 8, 1967

i 

— 

— 

—— 

'Man' Repeals 1,000 

2nd Memphis Week 

MEMPHIS—Mve big grossers are playing 

Memphis theatres, tar outdistancing all 

otfier product at area houses and drive-ins. 

By far the heftiest boxoffice attraction of 

the five is "A Man for All Seasons," which 

had a first-week 1,000 per cent at the Memphian 

Theatre and followed it up with a 

1,000 second week. Next in line was "One 

Million Years B.C."" which packed the Park 

theatre in its opening week and rated 325 

per cent. HoniDre" also kept the turnstiles 

' 

Clicking in its second week, as it gave the 

Warner Iheatre a 280 per cent. "The BiDle," 

although in the 18th week at the Crosstown 

ineatre, was still in double average grossing 

iigures and "Night Games"" began a promising 

run at the Studio Theatre with i50 per 

cent. 


Crossfown The Bible i2Utn-Fox), loth wk 200 

Guild DIow-Up (Premier), 6th wk 125 

Memphian A Mon for All Seosons (Col), 2nd wk. 1000 

Paramount Hawaii (UA), 10th wk 100 

Pork One Million Years B.C. (20th-Fox) 325 

Plozo Hurry Sundown (Para), 5th wk 100 

State Riof on Sunset Strip (AlP) 100 

Studio Night Games (Mondial) 150 

Warner Hombre (20th-Fox), 2nd wk 280 

Whitehaven Cinema The Sound of Music 

(20th-Fox), 6th wk 100 

Tôn for All Seasons' 250 

Still Tops in New Orleans 

NEW ORLEANS—"A Man for All Seasons" 

scored 250 for the second week to 

lead the first-run grossers. Still holding its 

steady 200 pace and second place was 

"Alfie." 

Joy's Aereon Alfie (Para), 7th wk 200 

Martin's Cinerama Hawaii (UA), 17th wk 100 

Orpheum Hallucination Generation (Trans-Amer.) .100 

Robert E. Lee A Mon for All Seasons 

(Col), 2nd wk 250 

Atlanta Group Reviews 97 

Films in 10-Month Period 

ATLANTA — The Better Films Council 

reviewed 97 pictures in the ten months ending 

in March, with 12 rated "very good," 41 

'good," 9 "fair," 7 "poor" and 28 were 

classified as suitable for general audience. 

In its April report, the council listed six 

3f seven films as suitable for general audience. 

They are "Chuka," "Africa—Texas 

Style," "The Last Challenge," "Caper of the 

Golden Bulls." "The Taming of the Shrew" 

ind "A Man for All Seasons."' The seventh, 

'The Dirty Dozen," was listed as suitable 

Ifor "adults and the mature young." 

iMemphis WOMPI Elects 

Lois Boyd New President 

iias 

MEMPHl.S—Lois Boyd of Film Transit 

been elected WOMPI president and will 

156 installed at the club's annual dinner 

n June in the Sheraton Motor Inn. The 

I'boss of the year" also will be announced 

lit that time. 

Also elected were Mark K. Baker, United 

Artists, and Peggy Hogan, 20th Century- 

,~ox, vice-presidents; Fentress Carr. Malco 

Theatres, treasurer, and Betty Bell, Film 

Transit, and Helyn Guess, Exhibitors Servces. 

secretaries. 

Exhibitors Urged to Analyze Youth 

To Understand Current Film Market 

HOT SPRINGS, ARK.— Bruce C. Corwin, 

chairman of the National Ass'n of 

Theatre Owners' Young NATO Committee, 

speaking before the Independent Theatre 

Owners of Arkansas convention here Wednesday 

(3), urged exhibitors to analyze the 

social mores and attitudes of today"s youth 

in order to fully understand the modem 

motion picture market. 

Asserting that his comments did not necessarily 

reflect the opinion of NATO or its 

president, young Corwin's father Sherrill C. 

Corwin, who spoke the same day before the 

Rocky Mountain Motion Picture Ass"n in 

Colorado Springs, Bruce Corwin continued: 

"One thing is fairly clear — the student 

teach-ins, the lay-downs, the mass picketing 

and the subsequent popularity of such films 

as 'Blow-Up,' 'The Game Is Over," 'Georgy 

Girl' and 'Persona," together with the rise 

of such new directing talents as Antonioni, 

Vadim, Bergman and Fellini, do not merely 

reflect negative and rebellious attitudes. The 

young people of today are interested in abstractions. 

For them the plotted film with 

the Hollywood ending is passe. The student 

is searching for answers and seems to find 

solace in this new type of film. 

Youngsters Are Bored 

"My generation is bored,"' Corwin said, 

"and I don't mean just the beats and the 

boys and girls with long hair and sandals. 

Is it any surprise then that Twiggy, the pill, 

LSD and mod fashions should dominate the 

headlines of our national communications 

and advertising media? Today's young 

people are desperately searching for realism 

—realism in politics, realism in thought and 

realism in movies."" 

A vice-president of Metropolitan Theatres 

Corp., Los Angeles, young Corwin said family 

pictures are currently not in the highest 

favor and listed a number of such films 

which had been recent boxoffice disappointments. 

"Our audience has grown up and become 

more .sophisticated," he continued. 

" 'Virginia Woolf,' 'A Man for All Seasons' 

and 'The Taming of the Shrew' might never 

have been made a few years ago, but they 

have been made today and are doing well 

at the boxoffice." 

Positive Selling Needed 

Corwin reiterated his suggestion that 

women's clubs place as much stress on the 

positive as on the negative in evaluating 

films. "If as much effort could be put into 

encouraging people to see 'Follow Me, 

Boys!' as is put into condemning 'The Si- 

. . . 

lence' and 'Blow-Up,' we would have a 

healthier industry Young parents are 

in the best position to relate to their youngsters 

and should he encouraged to participate 

in such worthwhile activities. For each 

family picture made today, every PTA, 

every church group and similar bodies 

should be contacted and encouraged to see 

the picture." 

Corwin recommended strong support 

for 

the new Motion Picture Code of Self-Regulation, 

describing it as "a new process of 

education that will lessen many pressures 

we face all the time. The Code's label 'Suggested 

for Mature Audiences" is finally going 

to identify films so that parents may decide 

for themselves whether certain pictures will 

be ones which their children should see." 

He decried the lack of young people in 

theatre management, saying, "It is indeed 

ironic that more than 50 per cent of the 

people visiting our theatres are 25 years old 

or younger and that we in exhibition seem 

to be so lacking in young executive personnel. 

We have failed for one reason or another 

to effectively compete for top-flight 

young people, particularly on the college 

level. We hope that your Young NATO 

members will be called upon to undertake 

the job of visiting colleges and universities 

to participate in college film courses for the 

purpose of recruiting new, young, bright 

people. Having young men of our industry 

execute such a recruitment program would 

make the job easier, because they relate to 

our contemporaries, the college students." 

CommunitY Relations Function 

Described as 'Education' 

HOT SPRINGS—Susan Rice, associate 

in the community relations department of 

the Motion Picture Ass'n of America, speaking 

before the luncheon meeting Wednesday 

(3) of the Independent Theatre Owners 

of Arkansas 48th annual convention, described 

the function of the department as 

"education." 

In discussing some of the mail received 

by the department, Miss Rice said: "In all 

of our contacts with the public, the last 

thing we attempt to do is whitewash the 

industry. We admit our frailties; we attempt 

to clarify issues, we interpret our intentions, 

and we pacify rancor, when possible, wherever 

we go." 

Continuing, Miss Rice said: "While the 

word 'education' is overused, I can find no 

more adequate substitute for this label in 

describing community relations activities. 

Much of our work is 

dedicated to constructive 

programing which interprets film and 

the film industry in a positive way to all 

segments of the public, including women's 

clubs, civic organizations, schools, religious 

groups and parent-teacher associations. 

"Our programs seem to make the public 

more acutely aware of the nature and significance 

of the motion picture ... as a 

potent medium of communication, as a 

medium of artistic expression and as a 

medium of entertainment," Miss Rice said. 

Food Firm Buys Theatre 


PITTSBURGH—The giant downtown 

Penn Theatre has been sold by Allegheny 

County to H. J. Heinz II and the Howard 

Heinz Foundation for a reported $850,000. 

lOXOFFICE :: May 8, 1967 SE-1

ATLANTA 

Joseph Strick, producer-director of Continental's 

"Ulysses," was here as "advance 

man" for the three-day engagement 

of the picture at the Roxy Theatre starting 

Tuesday (16). So far in the South, the piclure 

has played only in Miami. Strick said 

the reason for the three-day showings nationwide 

is to avoid harassment from officials 

in the communities. 

Mrs. George W. Shell, president-elect of 

the Atlanta Better Films Council, gave a 

comprehensive report on the 13th annual 

conference of the Federation of Motion Picture 

Councils which she attended in Santa 

Barbara, Calif., last month. Mrs. H. B. 

Floyd jr., retiring president, presided at the 

April meeting of the council. She said the 

group's annual fund-raiser this year will be 

a "gourmet tasting luncheon," instead of a 

picnic. Each council member is to prepare 

her favorite dish and recipes will be sold at 

10 cents each. This allows a person to taste 

the various dishes and collect a group of 

prize recipes for a small sum, she said. 

Confederate Memorial Day (April 26) 

was observed as a Filmrow holiday by Paramount, 

20th-Fox, United Artists and Benton 

Bros. Film Express. The other exchanges 

will get their holiday Tuesday (30) when the 

nation observes Memorial Day. 

Screenings at Columbia's Filmrow Playhouse 

included "Family Way" (Warner 

Bros.), "The Man Who Finally Died" (Don 

Kay), "The War Wagon" (Universal) and 

"Drums of Taboo" and "Teenage Rebellion" 

(AIP). 

Rosa Lee Peek, AIP cashier, is recuper- 

. . 

ating in her home after undergoing surgery 

in Georgia Baptist Hospital . Henry Harrell, 

former Continental branch manager 

here, was transferred to the Chicago office 

after the office was closed. 

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THE HOUSE WINS 

WHERE MUCH OF THE ACTION TAKES PLACE 

IN THE RIGHT BEDROOM OF THE WRONG HOUSE 

WRITE OR CALL YOUR LOCAL DISTRIBUTOR 

George 

Pabst 

Blue Ribbon Pictures, Inc. 

P. O. Box 53294 

New Orleons, Lousiana 70150 

Telephone (504) 522-8788 

Albert E. Rook 

Motion Picture Distributor 

P. O. Box 55 

Jacksonville Beach, Fla. 32050 

Telephone (904) 249-4572 

T. A. Lambert 

Cinema Pictures of Charlotte 

308 South Church Street 

Charlotte, N.C. 28202 

Telephone (704) 333-9261 

BOXOFFICE :: May 8, 1967 SE-3

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SEATING CO. 

100 TAYLOR STREET, NASHVILLE, TENN. 

Phone Chapel 2-2561 

Douglas Fletcher Named 

To Post With Technicolor 

From 

Western Edition 

HOLLYWOOD—Douglas S. 

Fletcher has 

hcen named assistant to the general manager 

for the commercial and educational division 

of Technicolor, Inc., it was announced by 

Robert T. Kreiman, vice-president and general 

manager of the division. 

Fletcher will be initially responsible for a 

new product line of lightweight mirrors to 

be manufactured under a license granted by 

British Aircraft Corp. He joins Technicolor 

after serving with Bell & Howell as a product 

manager of the professional division. A 

graduate of UCLA, he holds a BA degree 

in psychology, with a major in learning theory, 

and an MBA in marketing from the 

University of Chicago. 

Consolidated Theatres 

Holds Annual Conclave 

RALEIGH, N.C.— Daylight saving time 

is seen as almost certain to slash attendance 

to some degree this summer at indoor and 

outdoor theatres in North and South Carolina. 

This feeling was expressed by many 

exhibitors at the spring conference of Consolidated 

Theatres of Charlotte in the Velvet 

Cloak Motor Inn here. 

Their pessimism relative to the Carolinas' 

first encounter with daylight saving time 

was based on the experience of Virginia, 

where DST has been in effect for several 

years and where initially there was a sharp 

decline in movie patronage during the summer. 

Apart from apprehensiveness over the 

advent of DST, the exhibitors looked to the 

summer with considerable optimism. Summer 

product looked particularly exciting, 

they said. 

The two-day conference was attended by 

28 officials of the circuit's theatres in the 

Carolinas and Virginia. 

The theatremen also discussed new equipment, 

merchandising and improved methods 

of selling, concession operations, quality 

service, public relations and "a better attitude" 

on the part of all company personnel. 

The keynote address was made by E. J. 

Taylor, who heads Dale Carnegie & Associates 

of North and South Carolina. He spoke 

on "The Importance Today of Service, Attitude 

and Enthusiasm Toward Your Job and 

Customers," applying his topic specifically 

to theatre operations. 

A buffet luncheon was spon.sored by 

Standard Theatre Supply Co. of Charlotte 

and Greensboro. A social hour was sponsored 

by WRAL-TV, Raleigh, and Del 

Carty, regional sales manager for the station. 

Dinner was sponsored by Coca-Cola Co. of 

Charlotte, represented by Charlie Price, district 

manager of the Charlotte territory. 

A luncheon meeting on the final day of 

the conference was held in the concession 

building of the Forest Drive-In. Philip N. 

Nance of Raleigh, a district manager of 

Consolidated Theatres, made arrangements 

for the conference's program. 

MEMPHIS 

part of Filmrow now is housed in this city's 

tallest structure—the 100 N. Main St. 

Bldg. Five exchanges have moved into the 

building. They are Allied Artists, Metro- 

Goldwyn-Mayer, Columbia, Paramount and 

Warner Bros. 

Alex Thompson, owner, reports he will 

close his Center Theatre at Owensboro, Ky., 

Thursday (25) and open his Plaza Theatre 

there June 1. 

W. F. Ruffin jr. of Covington reports 

Halls Theatre at Halls, Tenn., closed April 

29 . . . Irene Schmidt reopened her Arrow 

Drive-In at Steeleville, Mo., April 29 for the 

summer. 

Paul Shafer closed his Strand Theatre at 

Lepanto, Ark., April 15 ... A. J. Dwyer 

announced Theatre I at Fort Chaffee, Ark., 

resumed operation April 23. 

Max Holder, Columbia salesman, is a 

grandfather. A son was born to his son and 

wife Mr. and Mrs. Max Holder jr. . . . Marvin 

Schubert, Columbia branch manager, 

has bought a new house. 

WOMFI members cited at the Presbyterian 

Hospital auxiliary's annual awards 

day were Doris Dillon, for 300 hours of 

service; Blanche Carr, 200 hours, and Virginia 

Porter, 100 hours. 

Two new WOMPI members are 

Carolyn 

Wilson, American International Pictures, 

and Arietta Craft, Exhibitors Service . . . 

Lucille Maekens of Columbia Pictures returned 

to the office after a week's stay in 

Memorial Hospital for tests. 

Funeral rites for Ryt Hassan D'Suesse, 

associated with Charlotte theatres 12 years 

and former manager of the Manor Theatre, 

were held April 28. 

CHARLOTTE 

fluvalene Wilson, formerly with Warner 

Bros., has joined the Galaxy exchange 

as secretary to Jimmy James. The company 

was signed to handle product from Peppercorn 

& Wormser, including "Falstaff," "17" 

and "Uninhibited." 

Ruth Collins of Columbia Pictures and 

her husband Chuck have returned from 

Goshen, Ind., where they attended the funeral 

of his stepfather. 

Paul Newman stars for 20th Century-Fox A, 

in "Hombre," which was filmed in Pana- ' Iqi 

vision and De Luxe Color. : 

^lOOKING SERVICE 

221 S. Church St., Charlott*. N.C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 5-7787 

Lr 

SE-4 BOXOFFICE :: May 8, 1967

\ 

NEW 

I 

. 

Meagher Enterprises 

To Build in Irving 

From Southwest Edition 

IRVING, TEX.—Plans for building an 

indoor theatre in North Irving have been 

announced by Jerry Meagher, president of 

Meagher Enterprises of Irving, and Wayne 

Hurd, vice-president and general manager 

of the Crockett Co. Construction is scheduled 

to start in July for an April opening of 

the new theatre. 

The site for the theatre will be the Northgate 

Plaza Shopping Village on North Mac- 

Arthur Boulevard. Meagher said the house 

will have a Spanish motif, as well as the 

latest projection and sound facilities and the 

most comfortable seating available. Familytype 

motion pictures will be booked for the 

theatre. 

'Don't Make Waves' Bow 

Set for Carolina Sun Fest 

NEW YORK—The world premiere of 

MGM's '"Don't Make Waves." a Martin 

Ransohoff production for Filmways. will be 

held June 9 at the Rivoli Theatre. Myrtle 

Beach. N.C.. as the climax of the three-day 

North Carolina Sun Fun Festival. 

The Sun Fun Festival is an annual event, 

sponsored by the state Chamber of Commerce, 

and is to be attended by Gov. Dan 

K. Moore of North Carolina, other leading 

state political and social figures and many 

stars from the comedy. 

Produced by John Calley and Ransohoff. 

"Don't Make Waves" was directed by Alexander 

Mackendrick and stars Tony Curtis. 

Claudia Cardinale, Sharon Tate and Mort 

Sahl. 

Cinematheque Canadienne 

Featuring Animated Series 

MONTREAL — The Cinematheque Canadienne, 

continuing its program of Canadian 

animated films, has in the third of 

the series all films made during the 1959-66 

period, with most of them produced by 

members of the animation department of 

the National Film Board. 

They include "My Financial Career," by 

Gerald Potterton, "I Know an Old Lady 

Who Swallowed a Fly" by Kaj Pindal, 

"Hors d'Oeuvres" by various animators, 

'The Great Toy Robbery" by Jeff Hale, 

"The Animal Movie" by Grand Munro and 

Al Tunis, "The Drag" by Carlos Marchiori, 

"Notes Sur un Triangle" by Rene Jodoin, 

"The Sorcerer and the Playground," both 

by AI Stens. 

|Tammy and Millioncdre' 

ifiows in New Orleans 

ORLEANS—The prerelease preimiere 

of Universal's "Tammy and the Mililionaire" 

was held at the Joy Theatre Thursday 

(4). Here for the opening and appearing 

Ion the Joy stage were Dorothy Green, one 

of the stars, and Sidney Miller, director. 

Friday night (5) the finalists for the "Tammy 

'Look-Alike" contest appeared on stage. 

NEW ORLEANS 

gob Ragsdale of the Lakeside Theatre is 

proud of his plush lobby display for 

"The Sand Pebbles," scheduled to open following 

the engagement of "The Sound of 

Music." Work was done by Roy's Sign 

Shop, which does a lot of work for local 

theatres. 

The Greater New Orleans Theatre Ass'n. 

headed by L. C. Montgomery, held a general 

meeting Tuesday (2) in the Andrew 

Jackson Restaurant. 

Randy Ross has been named by Martin's 

Cinerama to handle the group sales. 

Underground Cinema 12, the first new 

Orleans "far-out film club," has been organized. 

Every Saturday at midnight the 

Plaza Theatre has scheduled films of the 

"underground" avant-garde. For the first engagement 

(April 29) and described as psychedelic 

were films by George Kuchar. 

Robert Nelson, Stan Nanderbeck, Bruce 

Connor and Ed Emshwiller, plus Chapter 1 

of "Tarzan and the Apes," starring Elmo 

Lincoln (1919). 

A group of United Artists executives were 

in town to discuss summertime releases 

which will include "The Way West." "You 

Only Live Twice," "For a Few Dollars 

More," "In the Heat of the Night" and 

"Eight on the Lam." Meeting with southern 

and southwestern branch managers were 

James Velde. vice-president and general 

manager; Al Fitter, vice-president and sales 

manager, and Al Fisher, exploitation manager. 

Exhibitors and guests were invited to 

IN-DOOR or OUT-DOOR THEATRES! 

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HODGES THEATRE SUPPLY CO. 

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a cocktail party in Velde's suite at the Bourbon 

Orleans Hotel. 

George Roberts, Americana Entertainment 

Ass'n, was here visiting George Pabst, 

Blue Ribbon Pictures, in conjunction with 

the multiple opening of "The Weird World 

of LSD." Doug Hobart, AEA publicity 

man, also dropped in on his way to Mobile. 

Ala., to set up the campaign there . . . Pabst 

and his wife Claire left last week to attend 

the NATO of Arkansas convention in Hot 

Springs. 

"A Fistful of Dollars" opened a multiple 

run. Also opening for an exclusive New Orleans 

showing at three drive-ins was "Wild 

Ones on Wheels," "Racers From Hell" and 

"Demo Derby." The new James Bonder 

"Casino Royale" opened at the Loew's State 

Theatre. 

"The Bubble," first feature-length motion 

picture in space-vision (fourth dimension), 

opened at the Orpheum Theatre Friday (9), 

following "The 25th Hour." 

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NAME 

POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Von Brunt Bird., Kansas City, Mo. 64124 

BOXOFFICE :: May 8, 1967 SE-S

JACKSONVILLE 

gill Middlelon, Florida Times-Union film 

reviewer, found a "bug" in his daily 

Movie Clock feature, which stated the 

downtown Center Theatre was presenting 

two free evening shows instead of what 

should have been printed as two showings 

of the feature "Born Free." He and his city 

editor used the slip-up on the part of a 

proofreader to point out the error in a witty 

story hylincd by him and no harm was done. 

Marly Shearn, manager of the Center, reported 

that one bargain-minded man actually 

came to the boxoffice and demanded to 

see a free show. 

ideal 

WAHOO is 

the 

boxofFice attraction 


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details. 

Be iure to give seating 

or car capacity. 

HOllYWOOD AMUSEMENT CO. 

3750 Oakton St. Skokie, Illinois 

NORELCO PROJECTORS 

ROY SMITH CO. 

365 Pork St. Jacksonville, Flo. 

Kitty Dowell of MGM, last year's 

VVOMPI president, is setting the stage for a 

major shindig—the club's 12th Founders 

Day celebration—scheduled for an industryite 

luncheon in the YWCA auditorium 

Tuesday (23). 

W. A. "Bill" McCliire, Universal manager, 

spent a week in Miami on company 

business and visited Pete Rosian, Universal 

division manager from Cleveland, when he 

began a vacation in Miami Beach. 

Leonard Allen, independent publicist 

from Atlanta, came in for advance promotional 

sessions in connection with bookings 

of "Thoroughly Modern Millie." While here, 

he conferred with Ralph Puckhaber, FST 

exploiteer, and with Sheldon Mandell, coowner 

of the Five Points. 

Visiting out-of-town exhibitors included 

Thomas Edison Bell, Smyrna Theatre, New 

Smyrna Beach; Benny Leviton, Capitol, 

Homerville, Ga.; Ralph Bailey, Eagle Theatre, 

Blountstown; William Carroll, Vogue 

Theatre, Orlando, and Bill Lee, Cinema, 

New Port Richey. 

Walter Johnson, Warner Bros, office 

manager, and his family have moved into 

a new home at Holiday Hill . . . James 

I.ytell has closed the Bunnell Theatre at 

Bunnell and has taken over the Ramon 

Theatre at Frostproof. 

Frank R. Pierson to Debut 

As Columbia Producer 

From Western Edition 

HOLLYWOOD—Frank R. Pierson will 

make his debut as a motion picture producer 

with Mike Frankovich's assignment that he 

handle the Columbia film, "Getting 

Straight." The property is based on the novel 

by Ken Kolb, who has been signed to do 

the screenplay. Pierson was nominated last 

year as co-writer on "Cat Ballou" and recently 

did the screenplays on "The Happening" 

and "Cool Hand Luke." 

Jacksonville WOMPI 

Elects Edwina Ray 

II 

JACKSONVILLE—Edwina Ray, secretary 

to Harvey Garland, Florida State Theatres 

vice-president of operations, has been 

elected WOMPI president, succeeding Mary 

Hart, also of FST. 

Others named were Sandy Easley of 

MGM and Sunny Jaszai, Universal, vicepresidents; 

Mrs. George J. Grimm, Warner 

Bros., treasurer, and Martha Scott of FST 

and Shirley Gordon, Warner Bros., secretaries. 

The election followed a luncheon in the 

YWCA. Mrs. Jaszai headed the nominating 

committee. 

Retiring president Mrs. Hart, who presided, 

said the club has answered an appeal 

by local church leaders for financial support 

the drive for a major hospital, to be built 

in 

by the Methodist Churches of America. 

WOMPI's share will be to provide a special 

room for the care and maintenance of the 

hospital's 

many types of thermometers. The 

club is happy to join other civic groups in 

helping to build a new hospital, she said. 

Canada 

Falcon Pictures of 

Buys 'Dieppe' Film Rights 

From Mideast Edition 

DETROIT—Production rights for "Dieppe: 

The Shame and the Glory" by Terence 

Robertson have been sold by Apollo 

Productions of Detroit to the newly formed 

Falcon Pictures of Canada, it was announced 

by Mac Krim, president of the 

Apollo organization. 

Apollo was organized about a year ago 

to place "Dieppe" on the screen, and 

headed chiefly by Mac and Sol Krim, 

brothers, who built the Trans-Lux Theatre 

in suburban Highland Park here — now 

leased to the Trans-Lux management—and 

Tom Patterson, impresario of the famed 

Stratford, Ont., Shakespearean Festival. 

Falcon paid a flat fee for the rights to 

f 

"Dieppe," plus provision for continuing 

payment of a percentage of the gross, 

Krim said. 

Mac 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE, 825 Van Brunt Blvd.. 

Title 

Comment 

Days of Week Played 

Exhibitor 

Kansas City, Mo. 64124 

YOUR REPORT OF THE PICTURE YOU 


GUIDANCE OF FELLOW EXHIBITORS. 

Company.. 

Theatre . 

Weather 

— Right Now 

Troy Studer Now Managing 

Abilene Town & Country 

From Southwest Edition 

ABILENE, TEX.—The Town & Country 

Theatre has a new manager—Troy Studer, 

a native of Seymour and former resident of 

Rotan and Hamlin. Studer succeeds Sherman 

Hart, who was transferred by Stanley 

Warner Theatres to Pasadena, Tex., to manage 

the Town & Country Theatre there. 

Studer, 36, married Beverly Barnes of 

Hamlin in 1957 when her parents were in 

the theatre business. After working for his 

father-in-law for a time, he managed a theatre 

at Mart and since has managed theatres 

in Rotan and Kermit. 

He and Mrs. Studer reside in a mobile 

home at the entrance to the theatre here, 

situated at the north end of North Mockingbird 

Lane. 

". 

SE-6 


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What legacy could be more precious? 

For more information on how a legacy will help fight, 

cancer, write to your nearest ACS unit. 

American Cancer Society 

OXOFFICE :: May 8, 1967 SE-7

MIAMI 

Jôvie exhibition, which seems to have hecome 

preoccupied with films of extreme 

adult content, hasn't forsaken the preteen 

and younger teenagers completely, says 

George Bourke of the Miami Herald. He 

points out that local theatres again will present 

summer movie clubs for children. 

First 

to announce programs is Womctco Enterprises. 

Florida State Theatres and others are 

expected to make announcements before 

school is out for the summer. The films at 

Wometco's Miracle. 163rd Street, Palm 

Springs and Twin I theatres will be presented 

Tuesday mornings starting June 1.3. 

Among the films planned are "A Man 

Called Flintstone." "Rings Around the 

World." "Comanche Station." "Marco the 

Magnificent." "Namu. the Killer Whale," 

"Shane," "HELP!" "The Man From Button 

Willow," "Hold On!" and "Yellowstone Kelly." 

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Miamians who appeared in "The Happening," 

which was filmed here by Columbia, 

had the opportunity to see themselves on 

the screen April 27 when the picture bowed 

at the Twin Theatre. 

"The Wonderful World of the Brothers 

Grimm" was screened free for the public 

at the Miami library as part of a film series. 

Herb Kaplan, general manager of the Bay 

Harbor "Rocking Chair" Theatre, has scheduled 

two showings on Friday nights, a matinee 

and two performances on Saturday and 

Sundays of "THE BIBLE ... In the Beginning." 

Kaplan has set group showings 

of the picture this month for Eastern, National, 

Northeastern and Pan American airlines. 

Southern Bell Telephone, the Dade 

County Classroom Teachers Ass'n and Burdine's, 

Jordan Marsh, Sears, Richards and 

Jefferson stores. 

"Africa— Texas Style" will make its bow 

at ten Wometco theatres June 2. Wometco's 

Jack Mitchell is endeavoring to get one or 

more of the stars here for the premiere. 

The FBI couldn't give tighter guard duty 

than that being given to the "Tony Rome" 

filmmaking unit in the Fontainebleau Hotel. 

This may be one reason the shooting is said 

to be a week ahead of schedule. The regular 

hotel security force has been tripled. 

with some of the detectives being transferred 

to exclusive duty with the 20th-Fox unit 

for 

the expected ten days of the filming in the 

hotel. 

Illinois lATSE Elects 

Willicnn Rasar President 

From Central Edition 

SPRINGFIELD, ILL.—The Illinois State 

Conference of the Local Unions of the 

lATSE held its spring meeting April 19 in 

the Elks Club here and elected William L. 

Rasar, business representative of locals 138 

and 323 of Springfield, as president to fill 

the unexpired term of Harry R. Condon of 

Pekin. 

The principal speaker was ninth district 

secretary Glenn C. Kalkhoff. A general 

discussion was held on state and local problems 

concerning the members. The annual 

meeting will be held in Peoria September 

25, according to W. F. Wepner, secretarytreasurer. 

Contracts Are Approved 

For NGC Austin Theatre 

From Southwest Edition i 

AUSTIN—Construction contracts for Na-^ 

tional General Corp.'s theatre on Airport 

just north of Sage have been approved in the 

circuit's home office. Included is a $328,981 

contract with local contractor A. W. Bryant. 

Also in on the construction action on the 

1 ,000-seat house as associate architects is the 

Coates & Legge Firm. 

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SE-8 BOXOFFICE :: May 8, 1967 j"

Earl Snyder Jr. Dies 

In Tulsa Accident 

TULSA—L. E. "Earl" Snyder jr., Tulsa 

circuitman, was killed about 1 1 p.m. Friday, 

Earl Snyder jr. 

April 28, in an auto 

East 

collision at 

Fourth Place and 

Hudson Avenue. Also 

killed in the accident 

was the teenager driving 

the other car and 

three of his young 

companions. 

Snyder was riding 

in the front seat beside 

his wife, who was 

driving, and his mother 

Mrs. Beulah Snyder, 70, was riding in the 

rear seat of the Snyder car when it and the 

car driven by Thomas Jordan, 17, collided 

in the intersection. Snyder was thrown out 

of his car and, while still in the air, was 

struck by the back of the spinning car and 

killed instantly. His wife was reported in 

satisfactory condition and his mother in fair 

condition by Hillcrest Medical Center several 

hours after the accident. 

One Teenager Injured 

In the other car, Thomas Jordan and his 

twin Steve, 10523 East Admiral Blvd., were 

killed, as were Richard Gilmore, 18, of 3118 

East Archer St. and Joseph M. Bean, 15, 

of 551 South 99th East Ave. A fifth 

youth, 

Billy Herschel Jones, 512 South 105th Place 

East, was injured but not seriously. 

Snyder, chief barker of the 

Variety Club 

of Oklahoma, Tent 22, was owner of the 

circuit which includes the Boman Twin, 

Orpheum, Rialto theatres and the Apache 

and Bellaire drive-ins. He had been in exhibition 

since he got a job as an usher at 

the Circle Theatre while he was in the ninth 

grade. 

Started With Apache 

Snyder's first theatre venture was the 

Apache Drive-In in northeast Tulsa, followed 

by the Bellaire in the south part of 

the city. 

After that he constructed the Modernaire 

Drive-In on Admiral, the airer's 

name later being changed to match the 

street on which it was located before being 

sold to Hank Robb of Dallas and Alex Blue 

of McAlester. These partners operated the 

Admiral Twin several years before selling 

it to General Cinema Corp. of Boston, 

"i Meanwhile, Snyder purchased the Sand 

^Springs Drive-In, on the road between Tulsa 

and Sand Springs. 

He next took over the Orpheum and 

: Rialto, both in downtown Tulsa. In partnership 

with John Ashley, a Hollywood movie 

actor whose home is in Tulsa, Snyder con- 

|structed the Boman Twin, in southwest 

jTulsa, and then the partners were instrujmental 

in the construction of the Shephard 

Twin in Oklahoma City. They also had 

plans in the works for another twin theatre 

!in Bartlesville and another drive-in in south- 

Isast 

Tulsa. 

Subcommittee Gets Classification 

Bill 

After Texas House Hearing 

AUSTIN—Dallas and Houston may have 

different notions of how healthy it is for a 

teenager to have sexual urges. Rep. Arthur 

Vance of Houston suggested April 27 at a 

Texas House of Representatives urban affairs 

committee hearing. 

The question was raised by Vance in 

questioning Pat Stacey, Dallas assistant city 

attorney, at a hearing on a bill allowing 

cities to set up movie classification boards. 

Rep. Cordell Hull of Fort Worth, sponsor 

of the bill, called Stacey as a witness to tell 

about Dallas' classification ordinance. 

The bill 

the hearing. 

went to a subcommittee following 

Patterned on the Dallas ordinance, the bill 

would allow classification of movies portraying 

nudity, sexual promiscuity, extramarital 

relations or abnormal sex as "not 

suitable for young persons." "Young Persons" 

are defined as persons under 16. 

Stacey said that 

"We have found by talking 

to psychiatrists that the age of 16 is the 

cutoff for impressionable minds." 

The bill also provides that a film would 

be "unsuitable for young persons" if it portrayed 

sex in a manner to appeal to their 

prurient interests, defined as when its calculated 

or dominant effect on the young 

person is substantially to arouse sexual 

desire." 

Stacey said one advantage of the bill is 

to establish some sort of guidelines because 

START OF MINI-BUS 

î 

FLEET— 

Keys to the first two Mini-Buses in the 

Dallas Variety Club's new program of 

presenting these vehicles to organizations 

helping handicapped children 

were presented by John Rowley, right, 

president of the Variety Foundation of 

Texas at the club's April luncheon. 

Receiving the keys were Verlin Osborne, 

left, executive secretary of the 

Dallas Ass'n for Retarded Children, 

and M. L. McDonald, executive secretary 

of the Caruth Memorial Rehabilitation 

Center, while Bill Williams, chief 

barker of the Dallas Club, looked on. 

Photo by Dallas News. 

of U.S. Supreme Court decisions that obscenity 

must be considered in light of comnumily 

standards. 

"In my county we think it is a healthy 

Ihmg for a person 18 years old to have some 

sexual desires— 16, too," Vance declared. 

According to Stacey, a lot of people in 

Dallas think the standards are too lenient. 

He said that of about 250 to 300 films 

classified as 

"unsuitable for young persons," 

in the 18 months Dallas has had the classification 

ordinance, all but about 30 or 40 

were voluntarily classified that way by the 

exhibitors. Stacey said that hearings were 

necessary on about 5 per cent of the motion 

pictures. 

Under the proposed bill, cities would 

he allowed to forbid theatres from showing 

to persons under 16 all movies classified as 

"unsuitable for young people." The local 

ordinances also could prohibit a young person 

from falsely stating his or her age to 

attend an unsuitable film. 

Courts would be required to give quick 

hearings and decisions in cases involving 

appeals from film classifications. 

Testifying against the bill were John D. 

Reed, general counsel for the Texas Council 

of Motion Picture Organizations, and Edwin 

Tobolowsky, Dallas, attorney for the Texas 

Drive-In Theatre Owners Ass'n. 

According to Reed, the classification 

could be quite expensive and difficult for 

small towns. Before such a thing as a classification 

board was ever begun, the movie 

industry was doing it on its own, he stated. 

The measure was called a very serious 

and burdensome bill by Tobolowsky. He 

said classification in many cities would be 

difficult because a print of a movie moves 

about rapidly and might not be available for 

prescreening. 

Tobolowsky said that classification is a 

new breed of censorship, a creeping censorship, 

if you will. He pointed out that the 

Dallas ordinance is being appealed to the 

U.S. Supreme Court. 

Arlington Paper Welcomes 

Robert Mann on New Job 

ARLINGTON, TEX. — The Arlington 

Journal welcomed Robert Mann of Dallas 

back to this area by printing a photo of him 

standing in front of the Arlington Cinema, 

where he is the new manager, in the Park 

Row Shopping Center. 

Starting in the film industry 35 years ago 

as an usher, Mann has worked with 20th 

Century-Fox as a salesman, served as general 

manager of the Statewide Drive-In 

Theatres in San Antonio and was film 

buyer for the Smith circuit in South Texas 

before joining Columbia in Houston. 

He has been with General Cinema Corp., 

I he Boston-based circuit operating the 

Arlington Cinema, for some time. 

BOXOFFICE :: May 8, 1967 SW-1

Are You in This Chrisfmas Picture? 

an invitation to attend the joint world premiere 

of his "The War Wagon" May 27 at 

the Dallas Majestic and the Fort Worth 

Worth Theatre. A spokesman for Universal 

commented in Hollywood: "For even a top 

star to receive an invitation from the chamber 

of commerce of a major city is most 

unusual. For John Wayne to receive invitations 

from the chambers of both Fort 

Worth and Dallas should make 'Duke' feel 

very proud, indeed." 

Ed Gordon of Paramount returned to 

work Monday (1) after a two-week vacation. 

Ed spent the first week in Jackson, 

Miss., visiting his father. 

Last week's Remember When photo, reprinted here, was taken at a Christmas 

party at the Eagle Lion exchange in Dallas in 1948, before the merger of that exchange 

with L'nited Artists. Genevieve Koch, seated at the extreme left of the photo 

and the only member of the original Eagle Lion staff still with the film industry in 

Dallas, is with United Artists. Others in the photo, without attempting to pinpoint 

just where they are seated or standing include Louise Tomlinson, Ann Dennis, Betty 

Campbell, Gerry Marts (now with Interstate Theatres), Gil Soule, Doris Brown, 

Henrietta Bolding, Dick Owens, Mrs. Herman Beiersdorf, Ted Lewis, Mrs. Ted 

Lewis, Vivian Cooper (AlP), Dorothy (Ingram) Smart, Al Reynolds (Stanley Warner), 

Louise Clark, Howard Baskin, Dowlen Russell (drive-in theatre owner), Tom 

Guinan, Mable Guinan (Paramount), Vean Gregg (Interstate), Don Grierson (AIP 

Dallas exchange manager). Bill Finch, Betty Knowles, Ernest Gribble, Reva Ann 

Gribble, Herman Beiersdorf, Ray Jones, Wanda McNair, Polly Shaw, Bill Shaw 

(seated on floor with daughter in his lap) and Walter Wiens. Shaw is head booker 

at Buena Vista in Dallas. 

DALLAS 

ôn Grierson, AIP exchange manager, has 

announced the promotion of Jimmy 

Armstrong from booker to office manager. 

American International is engaged in Roundup 

Time in Texas, honoring Leon Blender, 

senior vice-president in charge of sales. The 

local exchange is proud of wrapping up 

some 1,200 bookings since the sales event 

started . . . Monte 

Wenner of AIP's home 

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office will be here a few days to go over 

product and other items with Don Grierson 

and the local staff. 

The new daylight saving time, naturally, 

has been a serious problem for all exhibitors 

in the state, especially drive-in operators. 

Several exhibitors had been taking ticket 

readings every 30 minutes in the final weeks 

before DST went into effect to learn when 

most patrons like to attend the theatre. 

Results of these surveys are being compared 

with studies made since the fast time became 

effective to decide whether or not to continue 

with double, triple or—in some 

cases— four or more movies a night, especially 

over the weekend. The much-dreaded 

DST arrived at the peak of theatre attendance 

this spring. It is hoped that our fears 

about its effect will prove to be unfounded 

and that film business will continue as in 

the past, once the public becomes adjusted 

to the new schedules. 

Unaware of each other's action, the president 

of the Dallas Chamber of Commerce 

and the president of the Fort Worth Chamber 

of Commerce each wired John Wayne 

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Paul Short Is Dead; 

SW Industry Leader 

DALLAS—Paul Short, southwest divisional 

manager for National Screen Service, 

died Thursday, April 27, following a brief 

illness. Short, whose 

covered all 

career 

phases of the film 

industry, also was official 

spokesman for 

the executive board of 

the Texas Council of 

Motion Picture Organizations, 

the public 

relations 

association 

for theatres in Texas. 

A native of Indian 

Creek, N.C., Short Paul Short 

organized a band and toured the South when 

he was 15. This first experience in show 

business led to him becoming associated 

with Public Theatres in Florida and Georgia; 

at 17, he was the circuit's youngest theatre 

manager. 

Two years later he became city manager 

of theatres in Macon, Ga., later holding the 

same position for Publix in Chattanooga, 

Tenn., and Tampa, Fla. During this period, 

he designed, directed and produced stage 

shows in these theatres, produced two radio 

shows a week and a weekly pit show in 

Tampa. 

Short was brought to Dallas by the late 

R. J. O'Donnell, then head of Publix Theatres 

in the Southwest. As manager of the 

Dallas Melba, Short originated campaigns 

on films that made promotion history. He 

gained national recognition of a prolog he 

created and executed for "The King of 

Kings." 

When the late Karl Hoblitzelle formed 

the Interstate Theatre Circuit, Short became 

manager of the Dallas Majestic, where he 

started a big band policy which led to new 

attendance records at that theatre. 

He served as chairman of the International 

Variety Club convention in Dallas 

in 1940 and was elected chief barker of the 

Dallas tent the following year. During his 

term, about $250,000 was raised for the 

city's underprivileged children. He was a 

gold card member of Variety Clubs International. 

During World War II, 

he served the War 


Production Board as coordinator of motion 

pictures, with headquarters in Washington. 

D.C. Suhsequently he went into the Naval 

Air Corps, receiving indoctrination training 

at Harvard University. At the Naval Flight 

Instructors School. New Orleans, .Short 

prepared textbooks, produced and directed 

films for the Navy's new flight instruction 

technique. He received a special commendation 

for this as well as a U.S. Treasury 

Award for patriotic service in war finance. 

He left the Navy with the rank of lieutenant 

commander. 

Following the war, Short went to Hollywood. 

As writer-producer at Paramount 

Studios, he prepared and packaged the story 

of Variety Clubs International, "Variety 

Girl." This film brought around $285,000 

into the Variety Clubs' Heart Fund. Later 

he became an executive assistant to the late 

David O. Selznick. 

Short independently produced "Bad Boy," 

based on the Dallas Variety Club's Boy's 

Ranch, and "The Kid From Texas." His 

original stories included "Jet Pilot," which 

was purchased by Howard Hughes; "The 

Police Story," "The Frogmen" and "The 

Half Breed." He also wrote and produced 

"The Mighty Fortress," a documentary film 

on the Billy Graham crusades. 

For several years in Dallas, he had been 

active in many projects of the First Baptist 

Church, of which he was a member. 

Through his arrangements, the church's 

production of "The Messiah" was nationally 

televised by ABC last year. He recently 

completed research on the 100-year history 

of the church and had written a play, "This 

Is My Story," which will be presented at 

the 1967 White Christmas program. He had 

served, too, as chairman of the 1967 pre- 

Easter service of the First Baptist Church 

at the Palace Theatre. 

He leaves his wife Besa; two brothers, 

Blaine of Silver Spring, Md., and John of 

Charlotte, N.C.; four sisters, Mrs. Anna 

Hartman, Charlotte, N.C., Mrs. Paul Matlock, 

Lenoir City, Tenn., Mrs. Hallie Sykes, 

Norfolk, Va., and Mrs. John R. Hatcher, 

Lexington, N.C. Services were held here 

Saturday, April 29. 

Memorials may be made to the American 

Cancer Society and the Variety Club Foundation 

of Texas. 

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New Starting Time 

For SA Drive-Ins 

SAN ANTONIO — With the 

advent of 

daylight saving time April 30, there was no 

reshuffling of indoor theatre starting times 

here. 

However, San Antonio drive-ins announced 

a change in their hours of operation: 

gates now open at all drive-ins at 7:30 

and the showing of the first feature begins 

between 8:25 and 8:47. These starting times 

will be altered during the summer months, 

as the days get longer. 

Concerning the changover to daylight 

saving time, J.B. Wallace, city manager for 

the seven Gulf States drive-ins here, said, 

"It's going to kill us. We won't be able to 

start a show until after 9 p.m." 

Charles Wolf, city manager for Stanley 

Warner Theatres, commented that in regard 

to the fast time, "We are kicking around a 

lot of ideas." 

He added that he is considering presenting 

live entertainment at the circuit's three airers 

here to hold audiences until the regular feature 

begins. 

"I just don't know what will happen," 

said Wolf. "We've had no experience with 

this." 

SAN ANTONIO 

ôrman Schwartz, manager of the suburban 

Wonder Theatre, has announced 

the closing of the roadshow engagement of 

"Hawaii" after 12 weeks. It will be followed 

by "Doctor, You've Got to Be Kidding!" 

with Sandra Dee and George Hamilton. 

This will be followed by the roadshow engagement 

of "Grand Prix" . . . Cliff Land, 

assistant manager of the Broadway and 

Wonder, is helping out at the boxoffice at 

the Wonder during the evening . . . Local 

fans of the ballet came out in droves to see 

the two-day engagement of "Romeo and 

Juliet" at the suburban Broadway, managed 

by Eric Brendler. 

Frank Weatherford, city manager of Interstate 

Theatres in Fort Worth, a 39-year veteran 

with the circuit, was in for a visit to the 

local Interstate office. Weatherford began 

his show business career in San Antonio in 

1927. 

Peter Chininis, assistant manager of the 

suburban Olmos Theatre, won the George 

Brackenridge Foundation Scholarship for 

$2,250. He is editor-in-chief of the Thomas 

Edison High School yearbook and the 

With 

highest ranking boy in the senior class. 

the scholarship money, he plans to attend 

the University of Houston and major in 

mathematics. 

Completing the current Cinema Arts 

series, the British film, "Sparrows Can't 

Sing," was presented at Our Lady of the 

Lake College's Thiry Auditorium Thursday 

(4). The Cinema Arts series, a co-sponsored 

venture of St. Mary's University and Our 

Lady of the Lake College, will be an annual 

leaturc. Next season's program is being prepared. 

Hank Williams jr., who sang on the 

soundtrack of the life of his late father in 

the motion picture, appeared in person with 

his show at the Junction, a local country and 

western music night club Sunday, April 30. 

HOUSTON 

Q,ene Tierney, one of Hollywood's most 

popular and distinguished actresses, has 

taken up an interesting new sideline. She is 

writing a column for the Houston Post that 

will appear each Sunday in the Spotlight 

Magazine, a supplement. The actress is also 

Mrs. Howard Lee of Houston and has been 

for the past six years. Miss Tierney, in her 

articles, will recall her many experiences in 

Hollywood and her life in Houston. The 

actress is famous for her roles in "Laura," 

"The Razor's Edge," "Leave Her to 

Heaven," "Toys in the Attic" and other 

films. 

Shirley Bridges is in charge of group sales 

and theatre parties for "The Taming of the 

Shrew," which is being presented as a roadshow 

attraction at the Tower Theatre . . . 

John Wayne and Kirk Douglas may come 

to Houston for the opening of "The War 

Wagon," which will have its world premiere 

simultaneously in Dallas and Fort Worth 

May 27. 

Mrs. Annis Steed Andrews, 79, mother of 

movie actors Dana Andrews and Steve 

Forest, died April 23 at a local hospital 

where she had been a patient for about a 

month. Survivors include seven sons and a 

daughter. Services were held in Houston 

and burial in Huntsville. 

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BOXOFFICE :: May 8, 1967 SW-3

OKLAHOMA CITY 

This letter was received from Mrs. G. E. 

Ortman, accompanying a clipping from 

her local newspaper, the Hennessey Clipper: 

"Dear Mr. Brunk, I thought you would like 

this week's edition of our local paper, having 

known Gaylord since he was knee-high 

and stood on a box at the popcorn machine! 

Ha. Ha! We are leaving Tuesday, April 25, 

lor our vacation to visit Gaylord and his 

family and also G. E.'s parents Dr. E. J. 

and Mrs. Ortman at Santa Ana, Calif., formerly 

of Oklahoma University. G. E.'s dad 

is now 88 and enjoys keeping up his flower 

gardens and has written a couple of books 

on 'Education and Democracy' since retiring 

after 60 years of teaching. Sincerely. 

Carrie." 

The front page of the enclosed Clipper 

pictured a handsome Viking ship sculptured 

in metal by Gaylord, now a resident of Riverside 

County, Calif. Gaylord has established 

his own business, "Dimensions West," and 

designs and furnishes custom work from his 

own shop for architects, builders and dec- 

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orators of homes and business establishments. 

The ship pictured with the feature 

article about Gaylord's metal sculpture is 

used as a wall decoration in one of the 

larger restaurants in Enid. Gaylord is married 

to the former Nanette Vanderford of 

Yucaipa, Calif., and they have two daughters, 

Julie Gaye, 5, and Carolyn Kay, 1. His 

parents are long-time, well-known Hennessey 

exhibitors. 

Frank Rule, UA sales manager here, recently 

returned from a company southern 

district sales meeting in New Orleans. James 

Velde, UA general sales manager; Al Fitter, 

division manager, and Eugene Jacobs, formerly 

of Oklahoma City and now southern 

district manager, conducted the meeting 

which was attended by all exchange managers 

and some sales managers of the southern 

district . . . Rule's secretary Glenda Neher 

has a baby girl, born April 26 at St. Anthony's 

Hospital. 

Nina Milner, cashier at Screen Guild 

Productions, who had a brief stay at home 

after spending four weeks in a local hospital, 

is now a patient in the Medical Research 

Foundation, where she hopes to find out just 

what her ailment is—since it remained a 

mystery after her stay at the first hospital. 

Her room number at Medical Research 

Foundation is 101 and she would like to receive 

cards or letters from her friends in 

the industry. 

Mr. and Mrs. J. D. Oliver, Allred Theatre 

and Pryor Drive-ln, Pryor, were Filmrow 

visitors and advised friends that their 

son, who has been in the Navy 18 months, 

has again been promoted—this time to second-class 

petty officer. Usually a Navy man 

can't expect two promotions in a year but 

young Oliver, who had been promoted in 

October, received a chance at the new advancement 

through an examination. He received 

notice of this promotion while working 

with IBM and other computer machines 

in Maryland, although his regular station 

is at Pensacola, Fla. Young Oliver plans to 

return to Oklahoma State University when 

his four years in the Navy are completed. 

S^'vin" JIS^'O Pir 7li»uiin

' 

under 

' 

cious 

I 

, 

ed 

• 

formerly 

! 

14 

j 

Pat's 

I 

couch. 

' 

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doctorate 

— 

— 

—— 

— 

—— 

— 

. . Betty 

Cooper/Lincoln Set 

For May 25 Opening 

LINCOLN — The Cooper/ Lincoln, 

the 

first new theatre here in 32 years, is scheduled 

to open Thursday (25) with "The Sound 

of Music" as the initial presentation, announced 

E. N. "Jack" Thompson, Cooper 

Foundation Theatres president. 

The 800-seater at 54th and O in east Lincoln 

is similar to Cooper's new one in 

Colorado Springs, which is nearing completion. 

It was designed by Mel Glatz & 

Associates of Denver, which also designed 

the circular Cooper Cinerama in Omaha, 

Denver and Minneapolis. 

The projection equipment is the latest 

Norelco projectors for use with 35mm or 

70mm film, utilizing a completely transistorized 

sound system. Five large speakers 

for stereophonic sound reproduction are 

located behind the large, deeply curved 

screen for the ultimate in motion picture 

realism. 

The Cooper/ Lincoln provides a drivecanopy, 

indoor boxoffice and spa- 

parking lot. The interior includes a 

large lobby with a specially designed concession 

stand, custom built for the theatre. 

; 

Expected to open at about the same time 

is the adjacent motel and restaurant, being 

built with the theatre by a corporation headby 

Clyde Hilgert of Kansas City and 

of Lincoln. 

Vcrughn Surprise Visitor 

To Halloran Testimonial 

MILWAUKEE—Robert Vaughn, "The 

Man From UNCLE," slipped into a packed 

house, April 23 at Fazio's-on-Fifth, to be 

present for the Variety Club's testimonial 

honoring M.P. "Pat" Halloran, retiring 

chief barker after three consecutive terms. 

Vaughn is a second cousin of Halloran, 

branch manager of Universal Pictures here, 

and was a surprise visitor during the Tent 

festivities. His visit was arranged by 

wife. "And she really kept it a secret," 

said Halloran. 

, 

About his cousin, Vaughn said, "He used 

to visit us in Minneapolis and sleep on our 

But I knew him as Malcolm." On 

[the serious side, in an interview, he said he 

would like to change his image from "The 

Man from UNCLE," to the Democrat from 

; California. Although willing to discuss his 

, long-running television show, he made it 

I 

clear that politics was his game during vacations 

from TV. 

A native of Minneapolis, Vaughn has 

held several posts in California's Democratic 

party, 

! including chairman of its speakers' 

bureau. He will finish a dissertation for a 

in mass communications next 

year at the University of Southern California. 

He returned to Los Angeles the 

following day to start the fourth season of 

"UNCLE." "I am signed to do two more 

seasons, but I don't think it will go more 

than one," he said. "The ratings are slipping." 

'Seasons' 300, 'Grand Prix 275 

And 'Casino 250 in Mill City 

MINNEAPOLIS — Even without 

Sean 

Connery, a James Bond movie is zowie boxoffice 

as proved by the 250 opening of 

"Casino Royale" at the State Theatre, the 

stampede for tickets giving Columbia Pictures 

two of the city's Big Three grossers. 

Columbia's other sizzler is "A Man for All 

Seasons," which leads the barometer lineup 

with a 300, its third week 25 points ahead of 

its second. Right in the middle of these two, 

ratingwise, is "Grand Prix," which continued 

as a boxoffice magnet, posting 275 in its 

12th lap. When this city likes a picture, it 

loves it to death. No surprise, then, that 

once again it's holdovers almost all the way. 

"Casino Royale" was the only newcomer 

among the dozen first-run houses. Elsewhere, 

title letters are rusting into the marquees 

due to the extended runs but with 

those grosses, who's complaining? 


Academy Howoii (UA), ) Ith wk 1 75 

Cinema II, Uptown A Mon and a Woman 

(AA), 9th wk 160 

Cooper Cineromo Grand Prix (MGM), 12th wk. . . .275 

Gopher In Like Flint (20th-Fox), 6th wk 120 

Lyric A Counfess From Hong Kong (Univ), 2nd wk. 90 

Mann The Sand Pebbles (20th-Fox), 9fh wk 165 

Orpheum Hombre (20th-Fox), 3rd wk 220 

Order Milwaukee Theatre 

Vacated After Inspection 

MILWAUKEE—The Princess, one of 

the oldest theatres in the Milwaukee area, 

was closed April 27 by order of M. F. 

Schimenz, 

city building inspector. A notice that 

the building was unsafe for occupancy was 

given to Fred Kootnz, general manager of 

the Prudential Management Corp., which 

operates the house. 

The order was the result of an inspection 

by Sam Mann, building inspection supervisor. 

He was checking building conditions 

because the theatre had applied for renewal 

of its license, which expires June 30. 

Schimenz said the building would have 

to be vacated until the defects were corrected. 

Plans for repairs will have to be 

approved by the building inspector's office, 

he said. 

Since the house began specializing in 

adults-only movies, there has been considerable 

pressure being brought to bear 

calling either for deletions in films or actual 

closing of the house. The police department 

has objected to renewal of the license, 

according to its report, on the grounds that 

"six persons convicted of disorderly conduct 

involving sex offenses had been arrested at 

the Princess since November 2." 

In October, the Milwaukee Motion Picture 

Commission requested the theatre's 

license be revoked because the movie house 

"habitually violates all standards of common 

decency in the exhibition of motion 

pictures." 

Prior to devoting himself to animation 

work, Richard Williams produced his own 

short 

films. 

Pork Cinerama A Man for All Seasons 

(Col), 3rd wk 300 

State Casino Royale (Col) 250 

Suburban World Morot/Sode (UA), 2nd wk 225 

World Oh Dad, Poor Dad (Paro), 2nd wk 100 

'Man for All Seasons' 250 

Second Week in Omaha 

OMAHA— Despite competition from the 

Ice Follies at the Ak-Sar-Ben Coliseum and 

a variety of spring activities, grosses held 

up well along the Omaha theatre front and 

"A Man for All Seasons" gained over the 

opening week figures at the Cooper Theatre. 

Also worthy of note was the strong showing 

made by "Hombre" in its third week at the 

Orpheum Theatre. Also remaining among 

the top runners was "Georgy Girl," an 

extremely popular offering at the State and 

another of the many Academy Award attractions 

showing in town. "A Man and a 

Woman" continued to exceed average 

receipts at the Center. 

Cooper A Man for All Seasons (Col), 2nd wk 250 

Dundee The Sound of Music (20th-Fox), 107th wk. 100 

Indian Hills The Bible (20th-Fox), 18th wk 160 

Omaha First to Fight (WB) 80 

Orpheum Hombre (20th-Fox), 3rd wk 150 

Stote Georgy Girl (Col), 2nd wk 200 

DES MOINES 

Chop talk around the Delbert McCauUey 

fireside is pretty well centered on the 

theatre business. He is manager of the 

Plantation Drive-In and his wife Joyce is 

the cashier there. A son Dick is manager of 

the Varsity here, and another son Doug is 

assistant manager of Eastgate Cinema I and 

II. 

Can you spare a tire—Nora Patterson, 

who cashiers at the Capri Theatre, was driving 

to work one night when her car had a 

flat tire. She called the Capri manager and 

former Boy Scout Dick Glenn who put 

on the spare. The spare went flat as a 

flounder. He replaced it with his own auto's 

spare tire, which plopped, too. Undaunted, 

they trekked to the nearby home of Paramount's 

Jim Phelan, who said "sure, they 

could use one of his tires." The three walked 

outside to Phelan's car with hopes high, only 

to find his spare deflated—likewise, their 

hopes. This story will be continued in 

future issues as the events take place. Meantime, 

there is being established a certain 

spirit in the combined efforts to get Nora on 

wheels and off to the Capri. 

Fred Thacker of Marion, Ohio, has been 

named manager of the West-Vue Drive-In 

. . . Eugene Doubek has taken over managerial 

duties of the Clinton Drive-In. 

High winds tore chunks out of the screen 

at the Corral Drive-In at Storm Lake . . . 

Mr. and Mrs. D. C. Enright have discontinued 

operation of the Capitol Theatre at 

Hartley . 

Hemstock of Central 

States home office spent her spring vacation 

in Oklahoma. 

BOXOFFICE :: May 8, 1967 NC-1

. 

j 

OMAHA 

R chief barkers' birthday celebration was 

observed by the Variety Club ot 

Nebraska. Members honored Mai Dunn, 

present chief, and Mort Ives, immediate past 

chief barker, at a buffet dinner in the Tower 

Motel. One of the features was the discussion 

of the tent's fund-raising plans. 

The city of .\rap:ihoe has purchased the 

building, and also the theatre equipment 

which has been owned by the Chamber of 

Commerce. The city will sponsor the showing 

of films and Loren Landkammer, present 

manager, will continue in that capacity. 

Ira Grain is recarpeting the Bonham Theatre 

Milton Buck, 

at Fairbury, Neb. . . . who has the Granada Theatre at Oxford, 

has taken on some added work. He is helping 

in the construction of the senior citizens' 

home which is being built adjacent to his 

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Jay Gorton, owner of the Tecumseh The- 

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atre at Tecumseh. Neb., participated in 

Shrine activities at Lincoln 

Dodd. theatre owner at Slromsburg, Neb., 

has been busy in his duties as a funeral 

director ... "A Man for All Seasons" 

gained impetus in its second week at the 

Cooper Theatre, and the number of shows 

was jumped from 16 to 21 a week to handle 

the customers. 

Visitors on Filmrow included Nebraskans 

R. E. Burrows, North Loups; Sid Metcalf, 

Nebraska City; Don Johnson, Schuyler; 

Mr. and Mrs. Guy Griffin, Plattsmouth; 

John Casey, West Point, and Mr. and Mrs. 

Jack March. Wayne; lowans S. J. Backer 

and Al Haals, Harlan, and South Dakotan 

Eskel Lund. Viborg. 

LINCOLN 

The first experience with daylight saving 

time found the three drive-ins here 

starting performances at 8:40 p.m.—an 

hour later than on April 29. This ends the 

performance around midnight for the customary 

two-film billing at the West O. Starview 

and 84th and O airers. Irwin Dubinsky. 

president of Nebraska Ass'n of Theatre 

Owners, said the drive-ins will have to delay 

show starts about five minutes more each 

week until July, when darkness starts coming 

about five minutes earlier each week. 

Dubinsky Bros.' Starview and West O 

joined other Lincoln theatres upping admission 

prices. 

"A Man for All Seasons" is scheduled 

tentatively for a Wednesday (24) opening. 

Start BOXOFFICE coming . . 


D 2 years for $8 (SAVE S2) Q 1 year for $5 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 



NAME 

POSITION 

BOXOFFICE — THE NATIONAL FILM 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

WEEKLY 

Currently "Georgy Girl" is doing excellent 

business . . . Pete Durham, assistant manager 

at the Varsity, took over as manager 

last week while city manager Walt Jancke 

was at the Rocky Mountain Motion Picture 

Ass'n convention in Colorado Springs. 

He reports there were long boxoffice lines 

for the first weekend of Columbia's "Casino 

Royale." 

NGC's Topeka Grand 

Remodeling Starts 

' 

: 

', 


TOPEKA, KAS.—The 1,176-seat Grand 

Theatre is undergoing an extensive renova- 

tion program, it is announced by Fred C. 

Souttar, Fox Mountain-Midwest Theatres j 

district manager. 

Improvements include complete refurb- ' 

ishing of restrooms, rearrangement of doors 

and installation of light lock, relighting of , 

lobby and foyer, redecorating auditorium, 

new curtains and drapes, improvement to 

sound and projection equipment, new front 

door, ticket office and outer lobby ceiling. 

The theatre will continue its normal 1 

oper- 

ating policy during the remodeling period, 

said James O. Martin, manager of the 

^ 

Grand, which is part of the 248-theatre cir- 

, 

cuit operated by National General Corp. 

in 22 states. 

Other Fox Mountain-Midwest theatres in 

Topeka are the Jayhawk, managed by Ben 

H. Littlefield jr., and the Community Drivein, 

managed by J. O. Borders. The company 

also has under construction an 874-seat theatre 

in the White Lakes Shopping Center, 

which is expected to open sometime in May. 

Harry Warren Is Dead; 

Retired CST Eecutive 

DES MOINES—Harry M. Warren, retired 

general manager of Central States 

Theatres here, died April 30 in Tucson, 

Ariz., where he had lived since retiring in 

1948. 

He retired from the theatre business 

after 32 years. Warren was succeeded at 

Central States by Myron Blank, present CST 

general manager. 

He leaves his wife Polly; two sons Robert 

and James of Lima, Peru; a brother Dr. 

Joseph Weinberg and a sister Mrs. Edward 

Schoenberger, both of Los Angeles, and 

three 

Sarge Dubinsky and his wife are preparing 

to move into their new split-level 

house at Trentwood (southeast Lincoln). 

They're expected to make the move Monday 

(15). 

Ted Sick, board chairman of Cooper 

Foundation, was among those singled out 

for recognition at the Nebraska centennial 

health fair's "first-nighter" dinner for VIPs 

April 29 in the Elks Club. Cooper financed 

costs of a series of prefair, statewide meetings 

to inform school principals and counselors 

on career opportunities for students 

in the health field. The fair in Pershing 

Auditorium, where theatre veteran Ike Hoig 

grandchildren. 

is manager, closed its week's run Friday (5). 

i 

NC-2 


®1065 by The New York Times Co. Reprinted by pormUstoa. 

Hf^jLccme^ 

It takes a good education, to get a good job today 

As a businessman, you know what it takes to get aliead 

in today's industry. But most young people don't. 

Of all those who will enter the labor force by 

1970, 7.5 million will not have completed high 

school. It's a big problem for our country. A 

real problem for our economy . . . and for 

industry, too. 

What can you do about it? 

Plenty ! In your own community, make it your 

business to show how important a good education 

is in business today. Talk about it. 

Write about it. Urge your business and civic 

organizations to cooperate. 

Convincing young people of the value of getting 

all the education and training they can is 

not only good for your community, it's good 

for your business, too. After all, the quality of 

your future employees depends a lot on their 

education. Even your present employees can 

benefit greatly by up-grading their skills 

through on-the-job training or night school. 

For more information on how you can help 

solve the continuing education problem in 

your community, write : The Advertising 

Council, 25 West 45th Street, New York, New 

York 10036. 

Published as a public service 

in cooperation with The Advertisinir Council 

i'BOXOFFICE :: May 8, 1967 NC-3

I 

MINNEAPOLIS 

Qeath-deuling tornadoes swept Minnesota, 

and once more the state's weekend 

was marred by warnings of extreme weather 

and by tornado watches, the broadcast 

weather bulletins again pulling the rug out 

from under business, particularly at driveins. 

Last year, the state seemed to hit a 

rhythmic weather cycle that found Sunday 

after Sunday serving up storms ranging in 

intensity up to tornado volume. Fourteen 

deaths were attributed to the latest Sunday 

(April 

iO) siege. 

One tornado raked the Owatonna area 

and left the screen tower of the Hi-65 

Drive-In toppled. The airer is owned and operated 

by W. R. Frank jr., whose late father 

not only operated (among his many business 

ventures) restaurants and theatres, but also 

produced several motion pictures. Frank 

reported. "No one was hurt, luckily. Because 

of the weather and the warnings, no 

one was there." Damage estimates have 

yet to be made, but Frank says the tower 

will be restored. 

Stan McCulloch's wail of woe is typical 

of drive-in operators in this region. Again 

relating to the weather, McCulloch. who 

operates the Hibbing Drive-In at Hibbing, 

submits this tally of his first 1 1 days of the 

new season: Nine of the 1 1 days saw rain 

or below-freezing temperatures. And almost 

all of them were cold and windy. The current 

month bowed in not with May-pole 

dancing, but with snowflakes dancing 

across the northern part of the state to a 

depth of an inch or more. 

Talk of the trade in the Twin Cities is the 

robust openings of "Casino Royale" at the 

State in Minneapolis and at the Riviera in 

St. Paul. Long runs are indicated at both 

houses . . . Meanwhile, Columbia branch 

dwolfsifouwfien 

WAHOO U the 


to Increase business en your 

"off-nfghts". Write today for complete 

details. 

ing or cor capacity, 


HOLLYWOOD AMUSEMENT CO* 

3756 Ookton Sf. « Skakle, llllnelt 

manager Irving Bravcrman reports "A Man 

for All Seasons" continues with "excellent" 

grosses in both cities. 

Operators starving for product might try 

this: The Varsity in Minneapolis dusted off 

two old Laurel and Hardy comedies—and 

played them for healthy grosses. The films 

were "Bogus Bandits" and "Heroes of the 

Regiment." originally titled "Fra Diablo" 

and "Bonnie Scotland," respectively. Earlier, 

the "arty" theatre had paired two W. C. 

Fields ribticklers, "The Bank Dick" and 

"My Little Chickadee," and mopped up. 

Flukes? No. The Grandview Fine Arts 

Theatre in St. Paul, frantic for product, 

grudgingly booked the Fields doubleheader 

and also cleaned up. 

"Ulysses," which did sensational 

business 

at the Varsity here as part of its top-grossing 

three-day national run, now has been set 

into the World Theatre in St. Paul. Both 

houses are run by the Mann circuit. Once 

again, it's a reserved-ticket attraction with 

a $5.50 top, making it St. Paul's first hardticket 

offering and also its highest-priced 

movie ever. Maurice Roeves, starred in the 

Continental offering, visited St. Paul (2) to 

snare news space for the attraction. 

Dave Friedman in town (2) to tub-thump 

for his production, "She-Freak," which will 

open day-and-date at the Gopher here and 

the Lyceum in St. Paul . . . Lee Campbell, 

head booker and office manager of the 

Warners branch, is raring to go again after 

a Florida vacation. 

Sad news for his many friends in this 

area was the report of the death of Paul 

Short, National Screen Service manager in 

Dallas . . . Seen on Filmrow: Jim DeFea, 

DeFea Theatre, Milbank, S.D.; Shelley Kliman. 

Palace Theatre, Spooner, Wis.; Sid 

Heath, Flame Theatre, Wells, Minn. 

The Oxboro Theatre here has been purchased 

by Harold Engler, for many years 

operator of the Hopkins Theatre in Hopkins, 

from Paul Mans. Mans in turn purchased 

the Park Drive-In in Park Rapids, 

Minn. 

MILWAUKEE 

Jt was a banner month in Variety Club 

circles. First the Barker Magazine featured 

Tent 14 by a front page in color and 

a double page spread of the tent's activities. 

It puts the local Variety story in national and 

international limelight. Salutes and special a- 

wards went to Rudy Koutnik, who operates 

the Highway 15 Drive-In, and Andrew M. 

Spheeris, 

head of radio station WEMP and 

the Towne Theatre, "for meritorious service 

to Variety." M. P. "Pat" Halloran, Universal 

branch manager and retiring chief barker, 

was given testimonial at Fazio's-on-Fifth, 

and the Women of Variety held its March 

meeting at Mt. Sinai Hospital (headquarters 

for the Variety Club Epilepsy Clinic), where 

plans were made for a spring luncheon and 

card party. 

Johnny Mednikow, who for many years 

was manager of National Screen's Milwaukee 

office and retired to live in Florida, 

has been having a run of hard luck, physically. 

First, he broke his hip Christmas 

Eve and was laid up for seven weeks, got 

home for three weeks, then had to go back 

to the hospital for three prostate operations, 

another six weeks. Mednikow, who always 

has been devoted to Variety Club activities, 

wants another member (Henry Grodnick) 

to know that he appreciates his visits every 

day at the hospital in Miami. 

Publicist Bud Rose, who is beating the 

drums for "Ulysses," should get a kick out 

of an item in Earl Wilson's column: "The 

film 'Ulysses' has had people standing in 

line in several cities, and theatres that first 

turned it down are now trying to book it." 

Donna Borchert Koch died in Chicago. 

She had operated the Donna Theatre at 

Sturgeon Bay many years. She always was 

certain to receive a word of praise from the 

Sturgeon Bay merchants back in the days 

when the cherry orchards were big business. 

On days when it rained, Mrs. Koch 

would be asked to open the theatre, which 

helped keep many of the cherry pickers off 

the streets, thus preventing the possibility 

of any vandalism and other incidents. 

Loeffler's Lomac Co. 

To Handle AA Product 

MINNEAPOLIS — Ed Cruea, 

general 

sales manager of Allied Artists, announced 

the appointment of Joseph E. Loeffler and 

his Lomac Distributing Co. as representatives 

for Allied Artists Pictures in the 

Minneapolis territory, succeeding Irving 

Marks. 

Loeffler, who has operated his independent 

distributing company here seven years, 

was Republic manager several years following 

selling stints with RKO in Cleveland, 

Milwaukee and Minneapolis. 

Alan J. Pakula to Speak 

At GFWC Convention 


SAN FRANCISCO — Alan J. Pakula, 

producer of Warner Bros.' "Up the Down 

Staircase," based on the best-selling novel 

by Bel Kaufman, will address the international 

convention of the General Federation 

of Women's Clubs meeting here on June 5. 

The Federation is composed of 15,000 

clubs with membership exceeding 1 1 

million 

persons. Delegates to the convention also 

will preview "Up the Down Staircase" at a 

special 

screening. 

8"vin" $1500 Ptr Thousjnif FOB Del. 

A l\J '•' (Minimum Oriier 1,000 • 

Check with Order! i 

THEATRICAL ADVERTISINB CO. 

NO C.O.O.t 2310 Com Oetroif 1, Mich. 

NC-4 BOXOFFICE May 8, 1967

, Lo 

— 

— 

— 

— 

— 

— 

— 

— 

— 

'Seasons' High 500 

Second Cincy Week 

CINCINNATI—Films at first-run theatres 

continued to hold the interest of 

patrons as attendance nearly doubled, compared 

to the same week during the last 

five 

years. "A Man for All Seasons" held to its 

amazing 500 per cent business for the second 

week at the Ambassador Theatre. "How 

to Succeed," in its fifth week at the Times 

Towne Cinema, pulled a healthy 350 and 

"Hawaii" placed third in the area's variety 

hill by grossing 300 in its tenth week at the 

Kenwood Mall Cinema. 


Ambassador A Man for All Seasons (Coi), 2nd wk, 500 

Capitol Grand Prix (MGM), 1 3th wk 200 

Esquire, Hyde Park A Man and a Womon 

(AA), 6th wk 225 

Grand Blow-Up (Premier), 5th wk 150 

International 70 The Sond Pebbles (20tti-Fox), 

9th wk 200 

Kenwood Mall Cinema Hawaii (UA), 10th wk. ...300 

Times Towne Cinema How to Succeed 

UA), 5th wk 350 

T«in—Thunder Alley (AlP) 100 

Volley— The Bible (20th-Fox), 1 8th wk 1 00 

'Seasons,' 'Bible' Still 

Detroit Gross Leaders 

DETROIT—Extended runs continued to 

lead first-run grosses by an enormous margin 

in the Motor City, no new product 

"making it." "A Man for All Seasons" was 

'well 

ahead of the pack with 550 per cent in 

a fifth week at the Studio-New Center. 

"The Bible" firmly held second with 325 

for its 11th round at the Madison. 

"Georgy Girl" and "Blow-Up," both in 

long runs, shared third at 275 with "Doctor 

, 

Zhivago." 

: 

Comelot, Mai Kai, University City The Sound of 

Music (20th-Fox), 9th wk. at popular prices 200 

Fox Fronkenstein Created Woman (20th-Fox); 

The Mummy's Shroud (20th-Fox) 170 

-Grand Circus In Like Flint (20th-Fox), 4th wk. .. ,125 

Pansien, Punch & Judy, Radio City — Hotel 

WB), various co-features, 4th wk 140 

Vodison The Bible (20th-Fox), 1 1 th wk 325 

Mercury The Taming of the Shrew (Col), 4th wk. .175 

Palms Weird, Wicked World (ABCF); 

Bright Road (SR) 100 

Quo Vadis Doctor Zhivago (MGM), 4th wk. at 

popular prices 275 

Six Mile Ulysses (Cont'l) Not Available 

Studio-8 Alfie (Para), 23rd wk 200 

Studio-New Center A Man for All Seasons 

(Col), 5th wk 550 

Studio-North Georgy Girl (Col), 17th wk 275 

Terrace, Village, Vogue How to Succeed (UA); 

Boy, Did I Get a Wrong Number! (UA), 4th wk. .115 

Trons-Lux Krim Blow-Up (Premier), 8th wk 275 

Thoroughly Modern Millie' 800 

In Cleveland Opening Week 

CLEVELAND It was a little difficult 

to evaluate "Thoroughly Modern Millie," 

which had its northern Ohio premiere in 

producer Ross Hunter's hometown under 

the auspices of the Variety Club for the 

|benefit of its Boys Town. If you want a 

[percentage mark, its record is in the neighborhood 

of 800 per cent. It did more busi- 

]ness its first six days than the Palace usually 

|does in a month or so. "A Man for All 

jSeasons" held up and so did "Hawaii," but 

jthe phenomenon still was "Millie." 

lAHen The Sand Pebbles (20th-Fox), 10th wk 70 

[Cinema, Hippodrome, Loew's West, Loew's East 

Casino Royole (Col) 300 

[Colony Hawaii (UA), llth wk 250 

iHeights A Mon for All Seasons (Coi), 11th wk. . . .450 

.Mayland The Taming of the Shrew (Col), 10th wk. 275 

3hio—The Bible (20th-Fox), 10th wk 160 

iôlace Thoroughly Modern Millie (Univ) 800 

.Richmond, Riverside Hombre (20th-Fox), 4th wk. .140 

iStote Grand Prix (MGM), 12th wk 180 

Attorney Quits Columbus 

Board After Ban on Film 

COLUMBUS — N. Victor Goodman, 

local attorney and member of the city film 

review board, resigned from the board in 

protest against labeling the Swedish feature 

a Woman" as obscene. The former chair- 

"I. 

man of the 15-member board said his objection 

to the action is based on U.S. Supreme 

Court rulings regarding free speech and 

obscenity. 

In a letter of resignation to Mayor M. E. 

Sensenbrenner. Goodman said: "The Supreme 

Court has defined 'community,' 

against whose standards of decency the test 

of obscenity must be judged, as reaching to 

all parts of the country. The film in question 

was shown throughout the U.S., with Columbus 

being the only city attempting to 

limit its showing." 

Goodman, who said he had not seen the 

film, said he does not approve of this type 

of picture, but "my personal disapproval has 

no effect whatsoever with the constitutional 

protection afforded by the First Amendment. 

That amendment applies no less to 'I, 

a Woman' than it does to a Walt Disney production." 

He said he did not feel Columbus should 

"force its particular community views on a 

film which has been exhibited nationally, to 

my knowledge, without criminal prosecution. 

To do so causes the Constitution to 

prescribe standards of decency within a 

lesser geographical framework." 

The case against Gene Kent Nitz, manager 

of the World and Bexley art theatres, 

and his wife Dora Elizabeth. World house 

manager, in showing "I, a Woman," is 

pending in Columbus Municipal Court. 

Police vice-squad-men, acting on a request 

by the film review board, confiscated the 

print at the World. 

Bexley, Ohio, Obscenity 

Ordinance Includes Films 

COLUMBU.S—The city council of suburban 

Bexley adopted an obscenity ordinance, 

which includes not only films but a 

wide variety of other items, ranging from 

pamphlets to statuary. Fines of from $5 to 

$50 are provided for violations. 

The Bexley law states: "No person shall 

knowingly print, sell, offer for sale, give 

away or have in his possession or under his 

control any obscene book, pamphlet, magazine, 

paper, picture, motion picture, image. 

cast, statuary, drawing, writing or representation 

or any other article which is obscene." 

The word "obscene" is not defined, leaving 

this decision up to the court. The Bexley 

ordinance also sets up a nine-member film 

review board, appointed by the mayor. 

After a complaint from any citizen, the 

board may view a movie and give the police 

chief an opinion whether there is a violation 

and the reasons. If the chief does not act. 

the board chairman may prefer charges. 

Harry Wright. Columbus attorney representing 

Ohio motion picture interests, spoke 

in opposition to the ordinance before the 

council. 

Sees U.S. Reluctant 

To Press DST Issue 

DETROIT — The speculation that the 

secretary of transportation recognizes the 

Uniform Time Act is unenforceable and the 

federal government does not want to initiate 

any legal action which conceivably could 

result in certain key provisions being declared 

unconstitutional is suggested by 

NATO in a statement commenting on the 

announcement of Indiana Gov. Roger D. 

Branigin that secretary Alan Boyd has exempted 

Indiana contingently from the act. 

This follows serious local opposition and 

time zones splitting the state. 

Michigan's daylight situation is even 

more confusing with the state extending 

both east and west of Indiana. 

Referendum petitions with presumably 

more than 123.000 signatures have been 

filed with the Michigan secretary of state 

by advocates of DST. This could block 

Michigan's new anti-DST statute until November 

1968, putting the state on DST 

meanwhile. 

However. NATO attorneys contend the 

petitions cannot be accepted until the legislative 

session adjourns some months hence. 

Airer in 18th Season 

WILLSHIRE, OHIO — The Decatur 

Drive-In, which reopened for the season 

April 7 for its 18th summer, will remain on 

a weekend schedule (Friday-Sunday) until 

schools begin summer vacations. 

'Mffi¥^ 

\fouwfien 

WAHOO ts 

lh» 



"off-nights". Write today for complete 

details. 


Be sure lo givo seal* 


3750 Oakton St. * Slcekle, llltneTi 

ch«kwith o,d,,ijy||EHTR|CAL ADVERTISING CO. 

NO C.O.O.t 12310 Cott Detroit 1, Mich 

BOXOFFICE :: May 8, 1967 ME-1

. . 

CLEVELAND 

"gtecl is up" lor the new theatre in the 

General Cinema Shopping Center in 

Willowick. It will be named the General 

Shoregate Cinema. 

Pete Wcllmaii of Youngstown was a Film 

BIdg. \isitor. He says his Wcstwood Cinema 

is showing what he believes is the best picture 

of all— 

"A Man for All Seasons." His 

other and smaller theatre and namesake, the 

Wellman at Girard, Ohio, is described by 

him as his "hobby" theatre. 

Fifteen-hundroH leaching nuns from 

greater Cleveland were invited to be guests 

of the Mayland Theatre at a matinee of 

"Taming of the Shrew." This was a private 

showing April 29. 

Audrey Hcrrin, booker for Imperial 

Films, has resigned to take a rest, she says. 

She has worked for an airline. 

The Center Mayfield Theatre, pride of 

Joe Rembrandt, is being further dressed up 

by a new marquee . . . Pete Petrick, Warners, 

drove to New York for a weekend. 

Herbert Gillis of New York, Paramount 

sales manager, attended a meeting here . 

Paul Vogel of Wellsville was another visitor, 

as was Bob Rappaport of the Severance 

Theatre here. 

"Thoroughly Modern Millie" was the 

attraction for the Ohio Boys Town benefit 

at the Palace Theatre April 27. Ross Hunter, 

Clevelander and producer of this film, 

was expected for the showing, but could not 

get here for at least two more weeks. 

You, too, can laugh 

all the way to the bank 

by using 

BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

new or used equipment. 

"Casino Royale" opened April 28 at the 

Hippodrome, Cinema, Loew's East and 

Loew's West. 

"A Man for All Seasons," which won 

six Oscars, is to be shown to all Cleveland 

school children who want to see it. Special 

arrangements have been set up at the State 

Theatre in Cuyahoga Falls to enable pupils 

and faculty members to see the film. Hundreds 

already have signed up at the reduced 

student 

rate. 

Mr. and Mrs. Howard Ames of Andover 

visited the Film Bldg. They'll have a special 

comic program Saturday (13) at 3 p.m. 

sponsored by the Jefferson Savings and 

Loan Co. of Jefferson and Andover and the 

Stop and Shop. 

J. C. Naughton of Union Carbide called 

on the National Theatre Supply Co. in the 

Film Bldg . . . Florence Ligato of Philadelphia 

was a weekend guest of her fiance 

Douglas Coons, Universal booker. 

Erv Rosner, formerly of Philadelphia and 

now of Pepper Pike, Ohio, has been editor 

of the Variety Club magazine "The Heart" 

for two years. Also, he is sales manager for 

WKYC radio. 

CINCINNATI 

îd-States Theatres has started a $175,000 

remodeling program at its suburban 

Hollywood Theatre. The house will remain 

open until Monday (15), when it will close 

for about four weeks. It will reopen as the 

Hollywood Cinema North. The circuit also 

closed its Ashland Theatre at Lexington, 

Ky., for a complete renovation. It will reopen 

as the Chevy Chase Cinema. 

Starting next fall the University of Cincinnati's 

College of Music will offer a fouryear 

program (bachelor of fine arts degree) 

to prepare students for careers in motion 

pictures, 

musical theatre and television. 

Tom Morris, formerly with 20th Century- 

Fox, now is associated with Interstate Theatre 

Services . . . Carl Weinberg, MGM 

booker, is vacationing in Florida . . . Milton 

Yassenoff. president of Academy Theatres, 

is recuperating from surgery in Grant Hospital 

at Columbus. 

Filmrow visitors included Leo Miller, 

Ed Shapiro, Trans-Beacon Enterprises, 

Beverly Hills, Calif.; Herbert Gillis, Paramount 

central division manager, and Kail 

Bruss, MGM fieldman. Ohio exhibitors included 

William Queen, Columbus; Hank 

Davidson, Lynchburg; Leslie Berg, Wapakoneta, 

and Moe Potasky, Dayton. 

Tom Epps has built a new enlarged concession 

area at his Van Dell Drive-In at 

Delphos, Ohio. 

Drivc-Ins are all open and exhibitors who 

have lined up crowd-pleasing films are 

anticipating a good season. It is hoped the 

weather will cooperate. 

Addison, 111., 

to Get 

New Twin Drive-In 


ADDISON, ILL.—Louis R. Jelinek of 

Algonquin has been granted a special use 

zoning permit for 27.9 acres at Sidney and 

Route 53 to build a twin-screen 1,400-car 

drive-in here. 

He said a fence would surround the site, 

which has homes to the south and west, a 

hilly area to the north and manufacturing 

across the highway to the east. The drive-in 

entrance is to be from Route 53. 

The village trustees said their decision to 

change the present manufacturing zoning 

classification was based on favorable recommendations 

from the planning commission 

and zoning board. 

Although Jelinek said staggered times of 

arrival and departure were planned for the 

drive-in with its two-screen setup, the zoning 

board recommended he provide adequate 

traffic control supervised by Addison 

police. 

Jack Finberg, 52, Is Dead; 

UA Cincinnati Manager 

CINCINNATI — Jack Finberg, 52, 

United Artists branch manager in Cincinnati, 

died Tuesday, April 21, at Jewish Hospital, 

Cincinnati, following a heart attack. 

Services were held here April 27. 

Finberg had been branch manager of the 

Cincinnati office 27 years. He began his 

career in the film industry as an usher in 

Cleveland before entering exhibition. He 

joined United Artists in 1939 as a salesman 

in Cincinnati. He was a member of the Wise 

Temple Brotherhood and a trustee of the 

Cincinnati Variety Club. 

He leaves his wife Irma, two daughters 

Diane, 18, and Blair, 13, his mother Anna 

Finberg and four sisters. 

j| 

Mona Chong, a nurse who turned to 

acting 

only two years ago, will have a featured 

role in Universal's "I'll Never Forget What's 

'Is Name." 

in Michigan—National Theatre Supply, Detroit—Woodward 1-2447 

CARBONS, Inc. I ^^Box K, Cedar Knolb, 

in Kentucky—Standard Vendors of Louisville, Inc., Louisville Phone 

S87-0039 

in Detroit—Theatre Equipment Company—Phone 961-1122 

in Cleveland—Ohio Theatre Supply Company, 2108 PayiM Ave. Phone 

PR-1-4S4S 

ME-2 BOXOFFICE May 8, 1967 \-Mr, 

Jl

Over 2 million mentally 

retarded people hold jobs. 

What's the world coming to? 

it's getting better. 

But it's still not good enough. 

There are still too many retarded 

people doing nothing—and costing 

the public millions for their care. 

There are still too many employers 

who don't realize that the 

mentally retarded can hold jobs 

that wouldn't interest most people 

at all. Jobs like messengers, gardeners, 

truck loaders, 

stock clerks. 

And the mentally retarded take 

more pride in their work— often 

have better attendance records because 

they like what they're doing. 

In fact, if placed in jobs for which 

they are qualified by special training, 

85 % of the six million mentally 

retarded can help support themselves 

and become productive, efficient 

workers. 

Many employers don't know this 

yet. Someone ought to tell them. 

And for your own information, 

send for a free booklet. Write to 

the President's Committee jgijiSi. 

on Mental Retardation, ff^: 

Washington, D. C. "^^^ 

sOXOFFICE :: May 8, 1967 

ME-3

. . Two 

DETROIT 

Theatre change reports — W.S. Butterfield 

Theatres are taking over two drive-ins 

at Lansing—the Lansing and the Starlite. 

formerly operated by Leonard and James 

W. Blackburn, respectively . . . The Valley 

Theatre at Newaygo, a Co-Operative house, 

has been reopened . . . John W. Locks, 

father of circuiteer Jack Locks, is reopening 

the M37 Drive-In at White Cloud. Clive 

VVaxman of Grand Rapids is the film buyer. 

Louise Taylor continue as owner-operators 

of the Palace at Charlevoix, which is a yearround 

operation, closing down only for the 

football season . openings were the 

Indian River Theatre under new owner Dan 

Creighlon. and the new McMorran Auditorium 

at Port Huron as an equipped film 

theatre. 

Suburban Detroit Theatres — the Sloan 

circuit—is readying the new Town Theatre 

at Greenfield for a summer opening. 

To correct a column item—Les H. and 

Sw-vlce

1 NORTH 

NH Bill Would Tax 

Food at Theatres 

CONCORD, N.H. — New Hampshire 

movie theatres, particularly drive-ins, would 

be affected by a bill now in the Legislature 

to impose a 3 to 5 per cent sales tax on food, 

be\erages and rooms. 

The measure is being fought bitterly b\ 

the New Hampshire Hotel and Motel Ass'n 

and the Granite State Restaurant Ass'n. 

which ran a large front-page advertisement 

in the Manchester Union Leader April 27, 

s,i\ing, "Don't be fooled! It's a 12-month 

âlcs tax which would take effect this summer." 

It was pointed out that the proposed levy 

would affect all state and private ski areas, 

all state parks, vending machines, quick 

lunches, pizza, beer and alcoholic beverages 

at-work cafeteria, social clubs, ice creams 

and hamburger stands and mobile lunch 

CLirts. 

Meanwhile the House of Representatives 

has killed House Bill 342, which would have 

imposed a franchise tax on coin-operated 

machines to produce revenue to ease the 

local property tax burden. The measure was 

, defeated without a word of debate. 

Waterford Drive-In Sues 

Connecticut for $47,500 

WATERFORD—The Waterford Drive- 

In Theatre, Inc., is seeking $47,500 in damages 

from the state of Connecticut for alleged 

loss of use of its property. 

The theatre was opening in 1955 and, 

when traffic began using the then newly 

constructed Route 8 through Waterford 

three years ago, it was discovered that headlights 

from southbound vehicles hit the 

theatre screen and headlights from northhound 

cars hit the faces of the audience. 

The theatre corporation contends the 

state should pay $47,500, which would be 

the cost of constructing a special screen large 

enough to shut off the headlights from 

Route 8. 

The damages sought are subject of House 

Bill 5108, now being considered by the state 

legislative judiciary committee. 

Concludes 'Music' Run 

PORTLAND — The New Empire concluded 

a five-week "Special Selective Engagement" 

of 20th Century-Fox's "The 

Sound of Music." Top admission was two 

dollars. 

Disney Tribute in Fall 

ADAMS, MASS.—"A Tribute 

to Walt Disney" will be the theme of the 

1967 Northern Berkshire Fall Foliage Festival 

Parade October 10. 

Rex Reopened 

Sentinel 

SENTINEL, OKLA.—The 

Rex Theatre 

has been reopened on a weekend schedule 

by Mr. and Mrs. Raymond Powers. 

ROUNDABOUT 

By ALLEN WIDEM 

NEW ENGLAND 

Circuit executive Edward Redstone, with scissors, officially opens Cinema 3, 

latest addition to the company's Cinema 1 and 2 complex in West Springfield, Mass. 

The premiere of Cinema 3, with 20th Century-Fox's "The Bible," brought the complex's 

seating capacity to 2.900. At far left is John P. Lowe, Redstone western New 

England district manager, and at far right is Richard Kalagher, Cinema 1-2-3 resident 

manager. With them are West Springfield town officials. 

A tip of a peripatetic paragrapher's chapeau 

to the rapidly expanding Redstone 

Theatres! 

The premiere the other evening of 20th- 

Fox's "The Bible" at Cinema 3, latest addition 

to the three-year-old, still very much 

resplendent Cinema 1 and 2 complex on 

Riverdale .Street in West Springfield, Mass., 

brought a deserved "Well done!" to the forward-looking 

circuit for both industry and 

public spokesmen. 

For one thing. Cinema 3 marks the 

"birth" of the first theatre triplet in the 

world. There are other three-theatre combines, 

true; but none, to our knowledge, has 

been built from the ground up. 

And fast-stepping John P. Lowe, Redstone's 

knowledgeable western New England 

district manager, is to be commended indeed 

for "spreading the word" about Cinema 

3's opening. He planted a multitude of 

news stories,- feature layouts and photos, extended 

an invitation to just about every 

opinion-maker within miles and gratefully 

noted these exposures with follow-up phone 

calls or notes. He's an industry executive of 

whom much must be heard, particularly in 

exploitation and promotion, in the months 

and years ahead. 

A tour of Cinema 1, 2 and 3, with Richard 

Kalagher, resident manager, serving as 

guide, showed us what it means to come up 

with theatre facilities of the finest quality 

and then sell them with distinctiveness 

(again, a nod to John P. Lowe). Reclining 

rocking-chair seats, acres of free, lighted 

parking, and two mezzanine art galleries are 

among the highlights. 

These three theatres, significantly, can 

present Cinerama, D-150 or 70mm roadshow 

attractions with six-track stereophonic 

surround sound. 

William Riseman was the architect, working 

closely with Samuel Feldman and Louis 

V. Rostanzo, who are in charge of construction 

for the Redstone interests. 

Redstone Theatres' twin situations are in 

Lawrence, Mass. (and they will be joined 

by a third, a la West Springfield); Louisville, 

Ky., and Toledo, Ohio. Other regional showcases 

include the Circle Showcase, Brookline, 

Mass., and Cinema 1, Worcester, Mass. 

John P. Lowe told us that Cinema 3 in 

West Springfield was necessary to accommodate 

so many thousands of Connecticut 

area patrons who flocked regularly to Cinema 

1 and 2. 

Two main walls of the Cinema 3 lobby 

are floor-to-ceiling glass so that as the patron 

enters from the spacious parking lot, 

he walks between some 12,000 feet of canopy 

enclosed mass, separating Cinema 1 and 

2 from Cinema 3 with attractive flower gardens 

and landscaping. 

Looking through the glass wall on his 

left, the patron may glance into the main 

lobby of Cinema 3 and view the striking 

art gallery display of Stephen Maniatty, 

famed Deerfield, Mass., artist, selected to 

display for opening weeks. 

Upon entering Cinema 3 itself, one is 

first attracted by the multicolored graphic 

arts displays (the works of Norman Ives), 

which serve as background for each boxoffice. 

Blue-uniformed cashier-hostesses set 

at teak, open-top desks to welcome the incoming 

patron. 

There is parking for 1,800 cars in a triplelevel, 

hardtopped, lighted parking area—the 

biggest of its kind solely for motion picture 

theatre use in the U.S. 

The Cinema 1.2,3 complex, spanning an 

area of over 70,000 square feet, is, to be 

sure, the largest theatre complex in Massachusetts, 

if not in the entire six-state New 

England region. 

(Continued on page NE-3) 

BOXOFFICE :: May 8, 1967 NE-1

— 

— 

— 

— — 

— 

North Dartmouth Unit 

For General Cinema 

NORTH DARTMOUTH. MASS. — An 

indoor theatre sealing 1.000 patrons has 

been announced as a unit of a $7 million 

shopping center to be constructed on the 

Paskamansett Golf Links by Frank Properties, 

center developer. The theatre will be 

operated b> General Cinema Corp. of Bos- 

Ion. 

A spokesman for the circuit said the theatre 

will be equipped with pushback seats 

installed on an inclined floor, permitting 

incoming or outgoing patrons to pass between 

rows without causing seated patrons 

to rise. The chairs will be installed on a 

staggered pattern for unobscured sightlines 

to the screen. Year-round climate control 

will be assured by a thermostatically controlled 

air conditioning-heating system and 

the theatre is to be acoustically treated 

throughout. Parking for 2,500 patrons and 

630 9th AVENUE 

A/etV YOfiK.N.Y. 10036 

JU2 2880 

8"yin" ^15^'' P.r Thouuni FOB D.I. 

^ VV I \/ "^ 

(Minimum OriJtr 1,000 • 

'"'"'I'';'' "'""'I THEATRICAL NO 

ADVERTISING CO. 

C.O.D., |J310 Com Detroit 1, Mich 

"WEITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE, 825 Van Brunt Blvd., 

Title 

Comment 

Days of Week Played 

Exhibitor 

NE-2 

Kansas City, Mo. 64124 

an art gallery for display of local talent are 

other features of the de luxe house. 

I irst work on the shopping center is 

schctluicd soon after September 1, the construction 

plans calling for a 40-store center 

to be open for business by the spring of 

1969. 

NEW HAMPSHIRE 

^^hcn the Palace Theatre in Manchester 

presented a "horror" show at a 50-cent 

matinee on April 22, the management advertised 

"funeral expenses guaranteed by a 

major North American insurance company." 

The spine-chillers on the screen were "Castle 

of Evil" and "Blood Beast From Outer 

Space." 

The grand opening of the new Cinema 93 

at King's Shopping Center in Concord was 

held the night of April 28, featuring two 

complete performances of the James Coburn 

film, "In Like Flint." 

Esquire Circuit Acquires 

Pittsfield Union Square 

PITTSFIELD, MASS.—Esquire Theatres 

of America, a Boston-based circuit, has 

purchased the Union Square Theatre, which 

is due to be renamed the Paris Cinema. 

Esquire also is expected to take over the 

Lee Theatre, which has been closed for a 

year, according to the North Adams Transcript. 

YOUR REPORT OF THE PICTURE YOU 


GUIDANCE OF FELLOW EXHIBrrORS. 

Hardtop Set in Merrick 

Prom Eastern Edition 

NEW YORK—Sidney Dreier, owner and 

operator of a chain of theatres in the metropolitan 

area, announced last week that his 

company will build a new theatre in Merrick, 

Long Island; on Merrick Avenue, north of 

Sunrise Highway in the Merrick Mall Shopping 

Center. The company now operates the 

Salisbury Theatre on Old Country Road in 

Westbury, Long Island, a first-run art house. 

Name of the new hardtop will be Merrick 

Mall Cinema and should open in August. 

Company.. 

Theatre 

Weothar.. 

—Highf Now 

CAMPUS CONCLAVE—Speric P. 

Perakos, left, vice-president and general 

manager of Perakos Theatre Associates 

and Yale University Pierson College 

Fellow, meets with a Pierson College 

master, novelist John Hersey, and 

guest speaker, film producer-director 

Norman Jewison, at a Yale seminar arranged 

by Perakos, who is on the Yale 

Alumni Film Council and alumni consultant 

to the Graduate School of Drama. 

'Casino Royale' 400 

In Hartford Debut 

HARTFORD—The biggest news of the 

week was made by "Casino Royale" as the 

new James Bond picture rolled up four 

times the average opening gross at the E. M. 

Loew's and UA Theatre East. The only 

other exceptionally hefty grossers were 

"Grand Prix," in its 11th week at the Cinerama 

Theatre, and "A Man for All Seasons" 

in a third week at the Strand, both of these 

big films scoring 170 per cent. 


Allyn, Burnside, Manchester, Pike 

Hombre (20th-Fox); I Deal in Danger (20th-Fox), 

co-feature at the drive-ins only 125 

Art Cinema Night Games (Mondial) 100 

Berlin Primitive Love (AFDC); High Yellow 

(AFDC); The Young Go Wild (SR) 100 

Cinema One Blow-Up (Premier), 7th wk 120 

Cine Webb Hawaii (UA), 1 I th wk 95 

Cinerama Grond Prix (MGM), I 1 th wk 170 

Elm—The Bible (20th-Fox), 10th wk 120 

E. M. Loew's, UA Theatre East Casino Royole 

(Col) 400 

Manchester State, Blue Hills, East Hartford, 

Mansfield, Middletown, Plainville, Southington 

Easy Come, Easy Go (Para); various co-features 80 

Rivoli Georgy Girl (Col), 1 Ifh wk 70 

Strand—A Man for All Seasons (Col), 3rd wk 170 

Webster—A Man and a Womon (AA), 9th wk 90 

HARTFORD 

Q,eorge Goodrow, Blue Hills Drive-In projectionist, 

and Mrs. Goodrow are parents 

of a baby named Jeff. George Goodrow 

is also on the executive board of Local 486, 

lATSE . . . Milton Daly, UA Theatre East, 

is now incorporating the letters UA as border 

"copy" in daily newspaper ads . . . Lockwood 

& Gordon suburban drive-ins, the 

East Windsor and East Hartford, have new 

directional arrows to highlight the film title 

in newspaper ads. 

Richard Martineze, an industry newcomer, 

has been named manager of the Lockwood 

& Gordon East Hartford Drive-In, 

succeeding Robert Tirrell, who resigned. 

Pat Carter of the Lockwood & Gordon 

Strand, Skowhegan, Me., has been working 

in a training capacity with Richard J. Wilson, 

the circuit's resident manager at the 

Cinerama Theatre here. 


I

I 

partments 

Additional Roundabout 

New England Comments 

(Continued from page NE-1) 

And while in a prideful mood, we'd like 

10 call attention to the recent party marking 

the 50th anniversary of Local 486, Moving 

Picture Operators Union, lATSE (AFL- 

ClO), 

Hartford. 

President 

Peter DeCarli, chief projectionist 

at the Allyn, Hartford, presided at an impressive 

evening, containing the wistful commentary 

on the years that are irrevocably 

gone and expressions of hope in motion picture 

exhibition in the decades ahead. 

* * * 

Otto Preminger, the producer-director, 

will bring a film troupe to New Haven in 

September for "location" shooting on novelist 

John Hersey's latest book, "Too Far to 

Walk." It has a college setting. The cast is 

vet to be determined. 

Moia Gregory Appointed 

Story Editor for UA 

fiDvn Eastern Edition 

NEW YORK—Maia Gregory has been 

named story editor of United Artists. Miss 

Gregory joined the UA story department in 

1966. She previously had been associated 

with David O. Selznick and the story deof 

Warner Bros, in Hollywood 

» and Universal in New York. 

"Mackenna's Gold" will be filmed for 

Columbia release by Carl Foreman. 

NEW HAVEN 

^he Perakos-Connecticut Theatre Corp.'s 

Capitol, Milford, has come up with a 

new daily newspaper ad catch-line, reading, 

"Only the Proven Best— for Less!" . . . The 

Perakos Beverly, Bridgeport, is featuring a 

stage organ concert on Thursday nights. 

Talent shows, "sing-along" sessions and other 

highlights are part of the evening schedule. 

Bea Don Court is at the theatre organ. 

The Ledyard Junior Chamber of Commerce 

sponsored a showing of Warner Bros.' 

1935 Academy Award winner, "A Midsummer 

Night's Dream," in the town's high 

school auditorium, charging $L25 for 

adults, 75 cents for students. Proceeds went 

to the Ledyard scholarship fund. 

Under a two-column artist's rendering of 

United Artists' new Groton Cinema, the 

Stonington Compass included this information; 

"Romance, usually exemplified by the 

theatre, has, in the president of Skouras 

Theatres and vice-president of United Artists 

Theatres, a man who hails from one of 

the most romantic regions, Salah M. Hassanein, 

born in Suez, Egypt, officially became 

a "showman" when in 1942 he went to work 

for 20th Century-Fox, in 12 years rising 

from a Rivoli usher to circuit president, he 

is a man of vast energy. His company, 

headed by Marshall Naify, brings (to Groton) 

an 800-seat Cinerama-type operation 

with a 60-foot curved screen, assuring a distortion-free 

projection. Manager Frank 

Abreu, a former Norwich resident, has 

managed the Capitol Theatre in Ansonia 

and was assistant manager of the Garde 

Theatre in New London prior to his present 

assignment. Abreu is married to another 

Norwich resident, the former Shirley Hartley. 

The couple has a son." 

With "Doctor Zhivago" providing the 

screen entertainment for the opening of the 

Groton Cinema April 12, the proceeds were 

donated to the Groton Community Center. 

V. Peter Bassermann of Hamden designed 

the theatre for which the general contractor 

was A. C. Roder. 

Pinehurst Drive-In Open 

BURLINGTON, MASS.—E.M. Loew's 

Pinehurst Drive-In has been reopened on 

Route 3A following an application of paint 

and fresh decorations and an overhauling 

of the car speakers. Joe Quattrocchi is 

manager of the outdoor theatre. 

of course... 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year-round service/' 

RATES: 20c per word, minimum $2.00, cosh with copy. Four consecutive insertions for pric. of three 

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Please insert the following ad times in the CLEARING HOUSE 

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Enclosed is check or money order for $ (Blind ads 12< extra) 

BOXOFFICE :: May 8, 1967 NE-3

I 

iisir 

Bo 

jovi 

lite, 

loo; 

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l«i 

Oi 

Ethics. Where have they gone? 

Ethics, says the dictionary, is "the science 

of human duty; moral science." 

In today's world, so cornplicated with 

gadgetry and machines that we often 

lose sight of others and of our own best 

selves, it isn't always easy to keep "human 

duty" in mind. 

As life gets more complicated, men lose 

their sense of identity, value and purpose. 

Life, in a sense, becomes "cheap" and 

"unimportant." And with that, it becomes 

ever easier to take the easy way, 

to ignore the principles of right—and 

our human duty to others. 

i 

Hen 

an' 

Kik 

iiruc 

k\ 

Odu 

Bel 

Hi 

Kit 

ami 

lilt 

ih 

IMS 

I 

Dt 

iti 

Ikmi 

The one place where human values are 

kept in proper focus is where you worship. 

Nowhere is the individual more 

valued. And if you care, the place where 

you worship can become, with your 

help, a rallying point for lifting all 

the deteriorating values you see 

around you. Worship this week 

—and put your faith to work 

all week. 

Worship this week 

RELIGION IN AMERICAN LIFE 

Published as a public service in cooperation with The Advertising Council and Religion in American Life 

jisa 

«l 

NE-4 BOXOFFICE :: May 8, 1967 JKIO

R. W. Bolstad Speaks 

At Annual FP Meeting 

TORONTO—Speaking at the 47th annual 

Famous Players Canadian Corp. shareholders' 

meeting April 25 at the university 

here, R. W. Bolstad, president, pointed to 

the 

many changes during the year and said 

they are eventful now and in the future operation 

of the company. 

Included in his summary were the acquisition 

of United Amusement Corp. theatres 

in Quebec and the subsequent appointment 

of George P. Destounis as executive vicepresident 

and the merger of Paramount Pictures, 

holder of 51 per cent of FP, and that 

company's merger with Gulf & Western Industries. 

Bolstad, citing the proposed Quebec 

movie law amendments before the legislature, 

explained drive-ins would be permitted 

to operate and children would be permitted 

to attend theatres. He said his company already 

had obtained options on several sites 

for drive-ins. 

On CATV, Bolstad said FP's affiliate 

Metro Videon Co. had obtained the necessary 

government approval and is negotiating 

with the Manitoba telephone system for construction 

of an outlet in Winnipeg, west of 

the Red River. Another affiliate—Central 

Ontario Television, Ltd.—has opened its 

Kitchener FM radio station. 

He explained it was too early in the year 

to make any reliable projection on total 

earnings for the year, but he felt business 

in the Montreal area, particularly during 

the summer, would be affected by attractions 

at Expo '67. 

During his talk, Bolstad paid tribute to 

the late J. J. Fitzgibbons, Famous Players 

board chairman, who died in September 

1966. 

Famous Players' 

Profit 

Rises in First Quarter 

TORONTO—Famous Players Canadian 

Corp. for the first quarter ending March 31 

had profit equal to about 47 cents a share, 

compared to 40 cents for the corresponding 

period last year, according to R. W. Bolstad, 

president, who did not announce the 

actual figures. The 1966 first quarter profit 

amounted to $691,711. 

He said the results of the latest quarter 

include operations of the United Amusement 

Corp. group of companies, not included 

in the last year, and also results of 

an earlier Easter this year. 

"Excluding these items, our results for the 

first quarter would still show an improvement 

over the same period last year." Bolstad 

said. He said he expected a satisfactory 

year for 1967. 

Heinz Drege Is Named 

TORONTO—Heinz A. K. Drege, executive 

vice-president of Williams, Drege & 

Hill, was elected president at the 19th annual 

meeting of the Ass'n of Motion Picture 

Producers & Laboratories of Canada. Mort 

Lesser, head of Lesser Studios, was named 

vice-president. 

Motion Picture Industry Displays 

Highlight Attractions at Expo '67 

MONTREAL — Expo '67 is officially 

open and will remain in full swing until 

October 27. Among the thousands of attractions, 

motion pictures have a big role. One 

of the leading movie industry displays is 

the "labyrinth" pavilion, a National Film 

Board creation. 

The structure resembles the ancient 

labyrinths, complicated buildings with intricate 

winding passages leading to a central 

place, where according to myth and legend, 

the hidden secrets of the edifice would be 

found. 

Rising five stories, the windowless concrete 

structure was evolved by Fernand 

Cadieux, a local sociologist; Dr. Northrup 

Frye, the literary critic who is dean of Victoria 

College in Toronto, and Roman Kroytor, 

the project director. 

Visitors do not remain seated, but move 

from chamber to chamber. There is a gigantic 

vertical screen, a huge screen for projection 

on the floor and in another part of 

the building visitors may watch films simultaneously 

on five screens. 

Another presentation is in the Canadian 

Pacific Railway Co.-Cominco pavilion. The 

pavilion consists of a 12-sided theatre, as 

well as an exhibit building. The cinema is 

designed in auditorium style, with seats 

rising high at the back for 600 people, opposite 

a cluster of six screens. 

The film "We Are Young" is the creation 

of Francis Thompson and Alexander Hammid. 

Six projectors and six screens are utilized. 

The result is like duplicating Cinerama, 

except the screens are separated. The photography 

of the film is superb and the pace 

is frantic, except for some brief, reflective 

moments. 

Thompson and Hammid say the multiscreen 

technique made it possible for them 

to "explore a whole cinematic world" by 

showing several parts of the action at 

once. 

The music was composed by David Amram, 

resident composer of the New York Philharmonic. 

Sporadic commentaries in English 

and French are by Mrs. Alex Pelletier 

and Mrs. Donald Brittain, wife of the NFB 

director Donald Brittain. 

In the United Nations pavilion, sponsored 

by 15 Canadian corporations, a theatre 

features "To Be Alive" and "My Garden 

Japan" and a number of other films showing 

the work of the UN and its agencies. 

The United States pavilion has, of course, 

a large section devoted to the motion picture 

industry, depicting the industry from its inception. 

August Festival to Show 

At Least 30 Features 

MONTREAL—The world's fair is bringing 

the most exciting film events of the year 

to Montreal. For the first half of August, 

the Expo Theatre will be a beehive of movie 

activity with the film projects being held 

concurrently under the auspices of the 

eighth Montreal International Film Festival, 

Expo '67 and the Cinematheque Canadienne. 

A non-competitive festival, August 4-18, 

will feature at least 30 feature films, some 

of them world premieres. They will be 

screened concurrently with the fifth 

Festival 

of Canadian Films—a competitive festival 

of feature and medium length films and 

shorts. 

Expo Theatre is a 2,000-seater on Cite 

du Havre, a long piece of land jutting downstream 

into the St. Lawrence River alongside 

Montreal harbor. The theatre is fully 

equipped to show 16, 35 and 70mm films. 

Producers, directors, stars and critics are 

expected to attend. In addition, the festival 

also has held an international competition 

for 50-second 16 or 35mm shorts in black 

and white or color based on the Expo '67 

theme of "Man and His World." The winner 

of the competition received $10,000. 

Ten entries will be screened during the 

event. 

The fourth project unites the Montreal 

festival with Cinematheque Canadienne in a 

world retrospective of Animated Cinema. 

Seventeen showings will be presented from 

August 13 to 18. 

Total budget for presenting the two-week 

affair is $350,000. About $150,000 of this 

represents the Montreal International Film 

Festival's budget. Expo '67 has contributed 

$150,000. The remaining $50,000 is to 

come from boxoffice receipts. 

The $150,000 contributed by the Canadian 

Exhibition Corp. will be used to 

finance the Montreal film festival only. 

Plans for the festival were drafted by a 

joint committee, assisted by Lucille Bishop 

and Guy Glover of the National Film Board, 

Guy Joussemet of the Canadian Broadcasting 

Corp. and Marshall Lewis of New York. 

Soviet Film Festival Set 

For Run Through October 

MONTREAL — A Festival of Soviet 

Films has opened in Montreal's Vendome 

Cinema in Place Victoria Tower and will 

last throughout the duration of the Montreal 

World's Fair, the end of October. The Vendome 

Cinema has been leased by the international 

distributor of Soviet films, Sovexport-Film. 

The festival will include between 50 to 

65 films, some new and some classics. It is 

planned that an English-dubbed version will 

be shown for a week, followed by a Frenchdubbed 

version, unless public response dictates 

some change. 

It has been planned to show a 1965 film 

at a press preview, but the Soviet delegation 

decided to open proceedings with "The Battleship 

Potemkin." made in 1925. The Russians, 

so far, have announced only three of 

the feature-length films to be shown. They 

are "Attention, la Voiture" by Eldar Riasanov; 

"Les Femmes Russes" by Pavel Liubimov, 

and "La Ballade des Alpes" by Boris 

Stepanov. 


M 

Wm. G. Lester Retiring 

From United Amuse. 

MONTREAl—William 

•Bii 

president and general manager 

WUliam G. Lester 

G. Lester, 

of United 

Amusement 

Corp. and general 

manager of affiliated 

C o n s o 1 i- 

dated Theatres, is 

retiring after a 

long and fruitful 

career. 

He began his 

career in 1907 as 

an office boy in 

the accounting 

department of the 

Montreal Star. 

Later he was 

shifted to the advertising 

department 

and was secretary to Lord Atholstan, 

founder of the newspaper. 

On a weekly salary of $4, Lester said 

"moonlighting" was needed. From an advertising 

correspondence course he acquired 

another source of income from the stilloperating 

Strand Theatre, operated by 

George Ganetakos and his two partners. 

After spending 3' 2 years with the Royal 

Canadian Artillery in World War I, Lester 

returned to the Star, at first, then started 

handling the advertising for the Strand, the 

old Moulin Rouge and the still-operating 

Regent Theatre. 

Business was good in the '20s and the 

then developing United Amusement Corp. 

started to grow. In due course movies were 

added to the United chain and Lester started 

to climb with the company until becoming 

president. 

Lester believes motion pictures now are 

much better and moviegoers do not resent 

the higher admission prices. He feels the answer 

to TV is better pictures and more comfortable 

theatres. 

New 

Edward Kennedy Is 

Gulf States Ad Director 

From Southeastern Edition 

McCOMB, MISS. — Edward Kennedy, 

city manager in Pascagoula, Miss., three 

months, has been advanced to advertising 

director of Gulf States Theatres, 

which has 

its headquarters here. Prior to joining the 

circuit, he was associated with Schine Theatres, 

Gloversville, N. Y.; Stewart & Everett 

Theatres, Charlotte, N. C, and Associated 

Theatres, Cleveland. 

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Drive-Ins in Quebec Seen 

As Aid to World's Fair 

MONTREAL— Pending the adoption of 

a new motion picture law, which also will 

permit the establishment in Quebec of driveins. 

Premier Daniel Johnson announced the 

proposed amendments to the Cinema Act 

will he retroactive so the Montreal World's 

Fair can have outdoor films for adults and 

children. 

Amendments to the movie law, already 

announced, also will relax regulations covering 

minimum ages lor movie attendance. 

At present, those under 16 cannot attend 

movies without an adult and those under 10 

cannot legally be admitted to any film. 

Big Filmmaking Year 

Is Seen for Quebec 

MONTREAL—According to the Montreal 

weekly newspaper Le Petit Journal this 

year not only is the 100th anniversary of 

Canada's confederation and Expo '67, but a 

year of "explosion" in the Quebec motion 

picture industry. 

The newspaper reports that according to 

a survey it was found that 30 feature length 

Quebec-made films will be presented sooner 

or later at local theatres. 

Films already made and ready to be 

shown are "Le Regne du Jour" by National 

Film Board's Pierre Perreault and Alexis 

Tremblay; "Un Hiver Trop Doux" by 

Cooperatio's Arthur Lamothe; "A Great Big 

Thing" by Cooperatio and Argo Film: "The 

Offering" by Secter Film Productions; "Patricia 

and Jean-Baptiste, a production of 

Jean-Pierre Lefebvre; "Delivrez-Nous du 

Mai" of Cooperatio, and "Cain" by Cooperatio's 

Pierre Patry. They will also be 

shown at the forthcoming Canadian Film 

Festival. 

Also likely to be shown before the end of 

the year are 1 1 feature films, which are being 

readied. They are "Entre La Mer et 

i'Eau Douce" by Cooperatio and Les Cineustes 

Associes; "La Belle Province," "Maternite," 

"Gros-Morne," "Goelette," "La Femme" 

and "Le Grand Rock," all by NFB; 

"Waiting for Caroline" and "The Ernie 

Game," NFB-Canadian Broadcasting Corp. 

productions; "Mon Oeil" and "II Ne Faut 

Pas Mourir Pour Ca., both by Jean-Pierre 

Lefebrvre. 

Threee other feature pictures are being 

produced: "Isabel," Paramount; "Les Chants 

Premiers," NFB, and "Amour," Les Films, 

Claude Fournier. Planned films are "Un 

Homme de Guerre," also from Les Films; 

"Dieppe: the Shame and the Glory." Falcon 

Pictures of Canada; "Un Homme au 

Bout d'Un Champ," Les Cineastes; "La 

Homardiere." La Societe Generale de 

Cinema. 

Paul Rapp Promoted 

HOLLYWOOD — Producer-director 

Roger Corman has promoted assistant director 

Paul Rapp to associate producer on 

American International Pictures' "The Trip" 

currently in production. 

MONTREAL 

pay Elton, Rank Film Organization executive 

producer, was an early arrival from 

London for Expo '67's VIP preview . . 

For the first time photographs were shot of 

the House of Commons and Senate for 

use in the National Film Board's catalog of 

film strips. Hans Moller is executive producer. 

Film Canada Presentations of Toronto 

has appointed Les Films Supreme (Bert 

Frank) as Quebec representative. 

"Mondo Balordo" and "Sweet Ecstasy," 

distributed by Les Films Supreme, opened 

simultaneously at the Strand and Lucerne in 

Montreal and at the Victoria in Quebec 

City. 

"Grand Prix" will bow at the Imperial 

Theatre here late this month. The current 

picture is "Russian Adventure," in its 27th 

week. 

Queen's University in Kingston, Ont., 

plans to set up a film course, with Peter 

Harcourt. a motion picture authority, as 

lecturer. He spent four years with the British 

Film Institute as lecturer and was a member 

of the editorial board of Sight and Sound, 

a British film publication. 

TORONTO 

ûgust 3 has been set for the Variety 

Club's benefit football game. As of last 

year an exhibition contest will be played between 

the Toronto Rifles and the Montreal 

Beavers. Tent 28 collected $37,577 from 

the 1966 event. Dough guy Sid Koffman, 

who headed the football committee, believes 

the event will be bigger this year because 

of the experience gained and an earlier start 

on ticket sales. 

Big plans are under way for MGM's major 

summer non-ro^tdshow attraction "The 

Dirty Dozen," Hillis Cass, Canadian general 

manager, reports Hilda Cunningham, advertising-publicity 

head in Canada, will be 

setting up reviews, tradeshows and special 

showings for all media, as well as ad campaigns. 

The Canadian premiere will be June 

30 in the Loew's Uptown here, followed by 

openings in Edmonton, Calgary, Winnipeg 

Montreal. Halifax and Vancouver. 

Len Bishop, Bob Gardner, Pat Travers 

and Herb Mathers headed the committee for 

the Canadian Picture Pioneers smoker in 

Tent 28 clubrooms. 

"Tlie Jokers" made its bow at the Hyland, 

while "Casino Royale" opened at the 

Carlton. Other new pictures were "The 

Cool Ones." paired with "First to Fight" at 

the Downtown, Alhambra, State and other 

Twinex houses. "Tobruk," paired with 

"Deadlier Than the Male," started at the 

Birchcliff, Metro, Palace, Park and at other 

Twinex locations. "A Funny Thing Happened 

on the Way to the Forum," coupled 


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with "A Thousand Clowns," went into a 

multiple run at the Humber, Don Mills, Albion, 

Elaine and two Odeon drive-ins. 

The National Ass'n of Concessionaires reappointed 

Sydney Spiegel of Super Pufft 

Popcorn Co., Toronto, to its standing membership 

retention committee. 

Too Much Sex in Today's 

Films, Raleigh Poll Shows 

From Southeastern Edition 

RALEIGH. N.C. — Moviemakers have 

blown sex out of perspective in competition 

for the boxoffice dollar, a newspaper survey 

of Raleigh women indicated. 

Sex scenes and explicit dialog in movies 

alienate many women viewers, according to 

the survey conducted by the Raleigh Times, 

afternoon newspaper here. The women's 

comments appeared in the paper's entertainment 

section, in a story by staff writers 

Kay Shadoan and Doug Smith. 

.Answers to the question, "Are you 

offended by explicit sex scenes or overly 

frank dialog?" varied from a definite "No" 

to "It depends." Most of the women expressed 

concern for young people who are 

being "taken-in by the big sex build-up," 

but they felt there is really no way to stop 

them from seeing the movies. 

Comments indicated that if a person 

is offended it is partly his fault for not 

knowing what type movie he was going to 

see in the first place. But "I feel sorry for 

kids who are dating and have to see pictures 

One pointed out that the age limit doesn't 

keep teenagers away from such movies as 

"Blow-Up" and "Who's Afraid of Virginia 

Woolf?" Some are more mature, while 

filled with suggestive scenes and phrases," 

said one Raleighite. "They could be embarrassed." 

others see the movie only because of its suggestive 

aspects, she said. 

"It's hard to find movies the whole family 

can see," said another, "and I wish it wasn't 

that way." 

NGC's Capri in Van Nuys 

Remodeling for "Music' 


VAN NUYS, CALIF.—National General's 

Fox West Coast Theatres will spend 

SSO.OOO remodeling its Capri Theatre here 

for the exclusive San Fernando Valley run 

of "The Sound of Music" opening June 21. 

The picture will play a reserved-performance 

policy, said John Klee, Pacific Coast 

division manager for NGC. 

Work on the Capri will include a new 

facade, boxoffice relocation with remodeling 

and redecorating of entrances, lobby and 

auditorium. A new and larger screen will 

be installed and the auditorium will be 

reseated. Stereophonic sound and latest projection 

equipment also will be installed. 

"Don't Raise the Bridge, Lower the 

River," which will be filmed in London, is 

the first full feature Jerry Lewis has made 

away from Hollywood. 

'Covenant With Death/ Fahrenheit' 

Very Good in Toronto Bookings 

TORONTO—Business continued to roll 

along at a fast pace during the week, although 

there were few new bookings. "Doctor, 

You've Got to Be Kidding!" enjoyed a 

strong week at the Downtown and other 

Twinex houses and "A Covenant With 

Death" did fairly well in its week's engagement 

at the Imperial and Crest. "Fahrenheit 

451" was also doing well in its second 

week at the Towne Cinema, while "Blow- 

Up" continued to pull strong returns in its 

14th week at the Yorkdale and Capri. 

Odeon reported very strong returns from 

all local houses, with "Hombre" in its third 

week at the Carlton. 

Capitol Fine Art The Sand Pebbles (20th-Fox), 

9th wk Excellent 

Carlton Hombre (20th-Fox), 3rd wk Excellent 

Coronet group Georgy Girl (Col); Morgan! (Col), 

4th wk . . Excellent 

Dantorth The Taming of the Shrew (Col), 


Downtown group Doctor, You've Got to Be 

Kidding! (MGM) Excellent 

Eglinton The Sound of Music (20th-Fox), 

With wk 

Fairlawn A Man for All Seasons (Col), 

Excellent 

1 9th wk Excellent 

Glendole Cinerama Grand Prix (MGM), 

1 3th wk Very Good 

Hollywood, North Cinema In Like Flint (20th-Fox), 


Hollywood, South Cinema Alfic (Paro), 26th wk. . .Big 

Hyland The Deodly Affoir (Col), 5th wk Excellent 

Imperial, Crest A Covenant With Deoth (WB) . .Good 

Internotionol Cinema A Man and a Woman 

(IFD), 25th wk Very Good 

Nortown Doctor . .Excellent 

Zhivago (MGM), 28th wk. 

Towne Cinema Fahrenheit 451 (Univ), 

2nd wk Very Good 

University Hawaii (UA), 28t|-i wk Fair 

Vaughan The Bible (20th-Fox), Ilth wk Good 

Yorkdale, Capri Blow-Up (SR), 14th wk Excellent 

Winnipeg Grosses Rival 

Those of Easter Season 

WINNIPEG — Grosses moved up again 

during the week, the third consecutive week 

to show a gain, returning to within a shade 

of their Easter week highs. Returns were 

paced by "A Man for All Seasons" and 

"Blow-Up," continuing their excellent showings, 

and newcomers "One Million Years 

B.C." and "A Man and a Woman," Frenchmade 

Academy Award winner. "Hotel" and 

"Hawaii" continued their good showings 

and "Riot on Sunset Strip" made a large 

opening week contribution. 

Capitol The Poppy Is Also a Flower (Astral) Very Good 

Gaiety Blow-Up (SR), 4th wk Excellent 

Garrick Riot on Sunset Strip (Astral) Very Good 

Hyland Fahrenheit 451 (Univ), 2nd wk Average 

Kings Hawoii (UA), 10th wk Very Good 

Lyceum One Million Years B.C. (20th-Fox); 

Tennessee Beat (20th-Fox) Excellent 

Metropolitan Funeral in Berlin (Para), 2nd wk. Average 

Odeon Hotel (WB), 5th wk Very Good 

Park A Man for AM Seasons (Col), 8th wk. . .Excellent 

Towne A Man and a Woman (IFD) 

Excellent 

Montreal Grosses Stand Up 

In Face of Expo 'G7 Start 

MONTREAL—Boxoffice results of the 

leading motion picture theatres of Montreal 

remained at high level in the week under review 

despite the competition of Expo '67. 

The recently opened attractive units of 

Odeon Theatres of Canada and the new 

Michel Costom theatre were very well patronized 

along with other cinemas offering 

A-1 programs. 

Alouette Thoroughly Modern Millie (Univ), 

2nd wk Excellent 

Avenue The Toming of the Shrew (Col), 5th wk. Good 

Capitol In Like Flint (20th-Fox), 5th wk Good 

Cinema Festival Loving Couples (IFD), 12th wk. Good 

Cinema Bonne Aventure How to Succeed 

(UA) 

Excellent 

Cinema Place du Conoda The Game Is Over (Col), 

4th wk Good 

Cinema Place Ville Marie Blow-Up (SR), 5th wk. Good 

Elysee (Resnais) A Man and a Woman (IFD), 

37th wk Good 

Elysee (Eisenstein) Le Bestiaire d'un Amour 

(SR), 7th wk Good 

Foirview 2 Howoii (UA), 5th wk 

Good 

Fteur de Lys Tendre Voyou (SR), 4th wk Excellent 

Imperial Russian Adventure (SR), 26th wk Good 

Kent Doctor Zhivago (MGM), 27th wk Good 

Loew's— Hotel (WB), 5th wk Good 

Odeon Atwater The Night of the Generals 

(Col) 

Excellent 

Palace Doctor, You've Got to Be Kidding! 

(MGM) 

Good 

Parisien Haute Fidelite (SR), 2nd wk Good 

Seville The Bible (20th-Fox), 12th wk Good 

Van Home Georgy Girl (Col), 12th wk Good 

Vendome Skylark (SR), 2nd wk Good 

Westmount A Countess From Hong Kong (Univ), 

5th wk Good 

York—The Sand Pebbles (20th-Fox), 5th wk Good 

Three First Runs "Excellent' 

In Babny Vancouver Week 

VANCOUVER — Without several new 

entrants to pull people downtown during the 

first balmy spring weekend, not too much 

was expected in the way of outstanding 

grosses. However, "The Deadly Affair," 

"A Man for All Seasons" and "A Man and 

a Woman" hit excellent figures. 

Coronet, three other theatres Tobruk (Univ), 

2nd wk 

Hyland—A Mon for All Seasons (Col), 8th wk. 

Odeon The Deadly Affair (Col) 

Orpheum In Like Flint (20th-Fox), 3rd wk. . 

Park Hawaii (UA), 1 8th wk Above 

Ridge The Bible (20th-Fox), Ilth wk 

Stanley Doctor Zhivago (MGM), 

56th wk Above 

Strand— Hotel (WB), 5th wk Above 

Studio A Man and a Woman (IFD), 5th wk. 

Vogue Georgy Girl (Col), 1 Ith wk Above 

. Average 

Excellent 

Excellent 

.Average 

Average 

. Average 

Average 

Average 

Excellent 

Average 

Under New Management 

From Southeast Edition 

SCOTTSVILLE, KY. — The Center 

Theatre now is under the management of 

Mr. and Mrs. Larry Wayne Duke. He has 

had 14 years' experience in the theatre business 

and is a prominent building contractor. 

awaits vôu when 

WAHOO is 

the 



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Ottawa Theatremen Adopt 

Special Rates for Elderly 

OTTAWA—Agreement was reached on 

a proposed citywide policy to give senior 

citizens a reduced matinee admission price 

at a well-attended meeting of the Ottawa 

Theatre Managers Ass'n. To qualify, persons 

would have to be at least 65 and have 

proof of age. 

The measure calls for adoption of a membership 

card for persons who qualify for 

the federal old-age security plan, with the 

admission fee to be 50 cents, the same as 

for children. Odeon theatres already have a 

Golden Age Club in effect. 

VANCOUVER 

^wo of the city's 

theatre landmarks are to 

be torn down. The Alma, one of Famous 

Players' earliest suburban houses and 

closed for about ten years, will make way 

for a business development, while the 

Hasting's St. Majestic will be replaced by a 

parking lot. 

The B.C. Tourist Bureau rolled out the 

red carpet to welcome the 20th Century-Fox 

press preview party en route to San Francisco 

on the luxurious British cruise ship S.S. 

Canberra, on which "A Guide for the Married 

Man" was screened. Taking part were 

20th-Fox executives, the press and some of 

the stars—Inger Stevens, Sue Ane Langdon 

and Robert Morse. Representing Vancouver 

and British Columbia were deputy minister 

of travel Ron Worley and American consul 

general Raymond Courtenay. Also on hand 

were the Sun's movie editor Les Wedman 

and Lome Parton of the Province. 

Doug Steele, 39, who had been active in 

exhibition in the towns along the CN Railroad 

since he was 16, died at Burn's Lake. 

He leaves his parents Mr. and Mrs. Cece 

Steele, a sister and a brother. 

Charles Doctor, manager of the Capitol 

Theatre here, and wife Mae have left for a 

trip through northern Mexico before going 

on to the Variety Clubs International convention, 

which opens Sunday (14) in Mexico 

City. 

Pete and Mary Abrosimoff of the Gem in 

Grand Forks were visitors to Filmrow to 

firm up summer bookings and to attend the 

Queen Elizabeth Theatre to see the Russian 

Army singers and dancers. 

Universal Adds 'Orinoco' 


HOLLYWOOD — "Orinoco," a modern 

adventure story with a South American 

background, has been added to Universal's 

production schedule, it was announced by 

Edward Muhl, vice-president in charge of 

production. Frank P. Rosenberg will produce 

the picture and Sid Fleischman has been 

signed to write the screenplay. Fleischman 

recently completed the screenplay of "Pieces 

of Eight," which Rosenberg also will produce. 

OTTAWA 

preliminary arrangements for the second 

annual Ottawa theatres golf championship 

tournament under OTMA auspices 

were made at the monthly meeting of exhibitors, 

with 16 members present. The competition 

this summer will be staged on the Rockland 

course and it will be a stag affair, it 

was decided by the association headed by 

Doug Watt. The secretary is Svend Pedersen. 

Like the Chicago area, Ottawa has had 

a weather disturbance with wind damage 

and blackouts, but there was no interruption 

of performances at theatres or drive-ins. 

What did bother local exhibitors was the 

loss of patronage because of TV coverage 

of the Stanley Cup pro hockey finals between 

Toronto and Montreal teams. 

Best personal news of the week came 

from Doug Pinder, Rideau manager, in the 

announcement that his year-old son David 

was back home after a serious illness in a 

An executive visitor in Ottawa 

hospital . . . 

was John S. Kurk, director of theatre operations 

at the Toronto head office of 20th 

Century Theatres. 

The controversial feature "Ulysses" can 

be shown with deletions in Ontario after all, 

according to information from the office of 

O. J. Silverthorne, chief of the provincial 

censor board. Producer Walter Reade jr., 

of New "Vork raised objections to any cuts 

in the film. 

"A Man for All Seasons," Academy 

Award winner, is continuing at the Odeon 

Elmdale, where it opened its Ottawa roadshow 

engagement March 1. "A Man and a 

Woman," best foreign language picture of 

the year, held for a second week at the 

Aladdin Drive-In, where the English version 

is being shown. 

"Georgy Girl" has completed its third 

month at the Little Elgin, while "Hawaii" 

has notched its tenth week in its roadshow 

engagement at the Nelson. The top price 

is $3. "Tobruk" earned a third week at the 

Somerset and Queensway. "In Like Flint" 

is worthwhile at the Regent, likewise "Hotel" 

at the big Capitol, which has had still 

more touring stage attractions between 

which the screen program was being presented. 

Prime Minister L. B. Pearson has publicly 

intimated that the Canadian Parliament will 

give legislative consideration to a move for 

establishment of universal daylight saving 

time in this country to replace the 

somewhat spotty arrangement each summer 

under provincial or municipal authority. 

For children 7 and over the National Museum 

held a free film show Saturday (6) at 

9:30 and 1 1 a.m. The program included a 

Disney and Calgary Stampede picture. 

Lulu, one of England's top musical talents, 

will be introduced to U.S. theatregoers in 

Columbia's "To Sir, With Love." 


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THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

40 

UWsif^^-. jj\\S>i V 

Seeking 

New Hairdo 

Professional hairdressers and beauty 

scliool students in New York picketed 

tlie Waldorf Towers protesting hair 

styles worn by Phyllis Diller in UA's 

"Eight on the Lam" and in her TV appearances. 

They claim her unkempt 

hairdos might start a fad. The pickets 

let her enter after she promised to "fix" 

her hair. 

'Casino Royale' Stunt 

Brings Crowds in 

Dallas 

There was a meeting of the 

"Bonds" in 

Dallas witnessed by thousands of spectators 

who overflowed the bannered and roped-off 

area in front of Bond's Department Store 

to see publicist Jim Moran who appeared in 

the store's main display window dressed in 

the Sir James Bond apparel worn by David 

Niven in Charles K. Feldman's "Casino 

Royale." 

Surrounded by various "Casino Royale" 

display materials and accompanied by two 

attractive models, Moran conducted a 

fashion show and radio interview from the 

window of the store. While the girls modeled 

the various fashions from the Columbia 

Pictures release, the KXOL radio audience 

and sidewalk spectators heard a discussion 

of the fashions by Moran. 

Many of the spectators were drawn to 

the storefront by previous announcements 

by KXOL, while television audiences 

throughout the Dallas-Fort Worth area had 

the opportunity of seeing Moran and the 

"Casino Royale" fashions via appearances 

made by the publicist and models on five 

different television programs. 

In addition to fashion luncheons and 

press conferences held both here and in 

Fort Worth. Moran also has conducted a 

number of individual interviews with newspaper 

columnists and editors and several 

radio interviews in both cities. 

'8 on the Lam' Tie-in 

A book tie-in has been set by United 

Artists for its Bob Hope and Phyllis Diller 

starrer "8 on the Lam," keyed to Hope's 

"Five Women I Love" best-seller and to 

"Phyllis Diller's Housekeeping Hints," both 

published by Doubleday. Doubleday will 

advertise the books nationally and set up 

window and in-store displays. 

Well-Paced Campaign Leads 

At Blumenfeld's 

A concentrated advance campaign led 

Manager Jim Wiley's "Grand Prix" playdate 

into what he believes will be an all-summer 

run. 

The manager of Blumenfeld's Esquire- 

Cinerama Theatre in Sacramento, starting 

well in advance of opening, had a race car 

on display in the lobby. Prior to playdate he 

confirmed the first two nights as benefits 

opening night co-sponsored by the Muscular 

Dystrophy Ass'n and the 20-30 Club of 

Sacramento and the second night, by the 

Gateway Foundation. 

He arranged a contest at the Sacramento 

State College for the selection of "Miss 

Grand Prix"—Pat Flahavan, a police science 

major. Wiley was able to use the Irish 

lass for publicity photos before opening (in 

racing costume) and to greet patrons opening 

night. 

Displays at Shows 

Taking advantage of the picture's 

Prix' Date 

Sacramento Esquire 

theme, 

Wiley had "Grand Prix" displays at the 

Autorama and Sports Show four days each. 

He also arranged for displays in music 

stores, race car and automobile outlets and 

local Goodyear stores. 

A 24-sheet was pasted to the sidewalk in 

front of the Esquire as an attention-getter, 

cross.-plug trailers were run on the screens 

of the other area Blumenfeld houses and a 

large montage of stills from "Grand Prix" 

was used by Wiley in his lobby. Also, press 

releases on the picture were sent to local 

and shopping center newspapers, fashion 

and sports editors and to hotel guides. 

He held an invitational screening of the 

MGM film on the afternoon of opening for 

the leading sports, radio and TV personalities, 

who were picked up and driven to the 

theatre in sports cars provided and driven 

by members of the Sacramento Valley Sports 

Car Council. 

First Night Festivities 

Opening night featured champagne, klieg 

lights, doormen in Goodyear racing jackets 

and candy girls and usherettes in racing 

costumes. And an unexpected visitor was 

Jayne Mansfield, who was playing a local 

night club date and stopped by. 

During opening week, "Grand Prix'' 

BOXOFFICE Showmandiser :: May 8, 1967 — 69 — 

and 

Opening night of "Grand Prix" ut 

Blumenfeld's 

Esquire-Cinerama in Sacramento, 

Jayne Mansfield, who was playing 

a show date nearby, made an appearance 

at the theatre. Here, she poses 

with Jim Wiley, managing director. 

the theatre received many plugs in newspapers, 

radio and TV. Creighton Sanders. 

Channel 10 sportscaster, based his Sunday 

night (after opening) show on the "Grand 

Prix" 16mm featurette. 

Wiley also set up a tie-in with Weinstocks 

for a combination sports car and fashion 

show. He promoted six sports cars from 

Von Housens Motors for use during the 

show, which attracted thousands of Saturday 

shoppers. 

To plug group rates and sales, he sent 

letters to all women's and men's clubs, senior 

citizen's organizations and to Boy Scouts, 

schools, department stores and auto clubs 

in the area. 

Featurette to Promote Film 

A seven-minute featurette on the filming 

of "Africa—Texas Style" has been shipped 

to all Paramount exchanges to promote the 

national Memorial Day release. In color and 

16mm, "Wildest Game of All" highlights 

the dangers and humorous incidents involved 

during the filming in Africa.

Durwood's Capri in K.C. Changes Theatre 

ro Coincide With Playdate Atmosphere 

Creating a new atmosphere for a theatre 

o match each allraction is a prevaihng 

KiHcy of Durwood Theatres in its operation 

)f the Capri Theatre in Kansas City. 

Basically a staunch and stable edifice, the 

inadorncd Capri leaves something to be deircd 

in the matter of eye appeal as a major 

inema center. Hence, the circuit has developed 

the practice of extensively re-creatng 

a special atmosphere v\iih each attracion, 

reports M. Robert Goodfriend. Durvood 

general manager. 

Changeover Big Job 

Each redoing of the theatre becomes a 

izeable undertaking and a matter of major 

xpense. But it is deemed worthy of the 

ffort in the attempt to give the patron his 

lue feeling of "a posh night out" when enering 

the theatre. And that reflects favoribly 

at the bo.xoffice, Goodfriend comnents. 

The idea is, in fact, to take the so-called 

ed-carpet treatment often used at 

a theatre 

ront and extend it throughout the house. 

To create an "island" atmosphere for 

"Hawaii," the Durwood Capri covered 

its canopy with straw matting, assembled 

from rain 

from Mexico. 

ponchos shipped in 

Carrying the Hawaiian theme to the 

lobby, the Capri used some more matting, 

cocoa mats and palm trees at the 

concession stand. 

After several years of operation of the Capri 

as a roadshow house, the circuit has developed 

some expertise in re-creating its theatre 

atmosphere. 

The practice is gaining recognition within 

the industry. During the Show-A-Rama X 

gathering, the theatre was visited by scores 

of showmen from around the country. As a 

matter of convenience, the management 

opened the theatre at 9 a.m. with a staff 

member on hand to greet visitors, check 

them in with a guest book and give each a 

conducted tour. The invitation to see the 

theatre was announced to the conventioneers. 

An 'Island' Touch 

Just what it takes to bring about a desired 

"atmosphere" is illustrated with the current 

attraction, "Hawaii." Beginning at the sidewalk, 

some distance from the theatre entrance, 

the covered canopy was re-covered 

with straw matting. 

The matting was assembled from 400 

Mexican rain ponchos, shipped in from 

south of the border and flame-proofed. The 

support poles of the canopy were covered 

with bamboo poles, obtained from the 

Philippines. 

Concession Stand, Too 

Special treatment was given to the concession 

stand, with its roof covered by the 

matting, its front paneled with cocoa mats 

and Hawaiian pennants mounted from the 

counter. The stand is flanked by palm trees. 

Four main panels, or pilasters, of the outer 

lobby were covered with grass cloth and 

bamboo, a. 4-foot tiki head mounted in each, 

and set off by a lei of artificial hibiscus and 

palm leaves. 

In the case of other attractions the themes 

have been varied considerably. That for 

"My Fair Lady" was in lavender hues, as the 

key art theme of the picture. That for "Circus 

World" was reminiscent of a circus tent. 

That for "Cimarron," the covered wagon 

era. 

Cost Is Varied 

Costs vary, but easily can top $2,000 to 

complete a theme. It is justified in the long 

runs enjoyed at the theatre, Goodfriend 

says, such as "My Fair Lady" and "Doctor 

Zhivago" which had year-long tenures. 

All have proven to draw extensive customer 

comment and, best of all, their ticket 

buying. The policy definitely is a must at 

the Capri, says Goodfriend. 

UA's 'Honey Pot' Album 

"The Honey Pot" soundtrack album has 

been scheduled by United Artists Records 

for release early this month. It contains 

music composed and conducted by John 

Addison, Oscar winner for his "Tom Jones" 

Supermarket Tie-In 

Is Aid to Promotion 

An elaborate promotional tie-in between 

three drive-ins and four major supermarkets 

at Pontiac, Mich,, brought an exceptional 

array of publicity and exposure to prospective 

patrons for the Redstone theatres of 

the area. Key man in the promotion was 

Harry Schneider, Redstone district manager. 

The tie-in was made with the appropriately 

named Farmer Jack Supermarkets, 

operated by Borman Foods, Inc., with the 

Farmer Jack division taking over four 

former Savon stores in four shopping centers—Miracle 

Mile, Drayton Plains, Pontiac 

and Glenwood. The drive-ins involved were 

the Miracle Mile, Pontiac and Bluesky, all 

located in the general market area. 

Also cooperating on the project were 

Mike Reese, promotions director for Borman 

Foods, and Bill Evans, account executive 

for radio station WPON. 

500 Theatre Passes 

Schneider's Redstone drive-ins gave 500 

guest tickets to each of the four supermarkets, 

to be given by Farmer Jack to customers 

spending over $5. He had 15,000 heralds 

printed, designing them himself. They were 

used as bag stuffers at the supermarkets and 

distributed at each airer. The use of the 

store shopping bags provided an excellent 

medium of distribution for the heralds, 

which led off with a welcome from the 

drive-ins to the debut of Farmer Jack in the 

area, and went on to promote the coming 

films. Each was specially imprinted for the 

drive-ins. 

A sort of piggy-back advertising bonus 

also went to the outdoor theatres through 

the tie-in. The stores spent $1,300 on radio 

promotion on WPON, with all spots carrying 

a message about the pictures. Further, 

the big store ads in the Pontiac Press carried 

a three-column announcement on the 

film offerings, 

Reese and Schneider prevailed upon 

Pontiac Mayor William Taylor to proclaim 

a Farmer Jack's Day. A ribbon-cutting for 

the opening by the mayor was held, and a 

tour of the other three centers was made by 

an entourage "chaperoned" by Schneider. 

Included were horses and a wagon. A stage 

was set up at each center, and Schneider 

himself and the key people from Farmer 

Jack furnished entertainment by singing appropriate 

western tunes. About 5,000 customers 

passed through the supermarkets in 

each week of the promotion, according to 

Reese. 

Exhibitor Is Pleased 

For the drive-ins' part, Schneider found 

the results "tremendous." Recapitulating his 

tested ideas on show promotion, Schneider 

said that good promotion means "checking 

into, learning and combining other types of 

businesses and their advertising with the 

theatre business. There is no doubt that this 

works." 

xhiL 

lU- 

^ at 

— 70 — BOXOFFICE Showmandiser :: May 8, 1967

— 

40 

'How to Succeed in Business' (UA) 

Wins April Blue Ribbon Award 

By VELMA WEST SYKES 

UNITED ARTISTS' "How to Succeed in Business Without Really Trying," the David 

Swift production of the Pulitzer Prize-winning musical, has been voted the Boxof- 

FiCE Blue Ribbon Award for April by members of the National Screen Council. The 

selection was based on the film's bright and sparkling humor as well as its suitability for 

family viewing. The Mirisch Corp. presentation, with Robert Morse re-creating the 

window-cleaner-turned-big-businessman role which won him an Antoinette Perry Award 

on Broadway, is a respectful adaptation of the original stage work, though three songs 

were dropped and a minor subplot was added in one sequence. 

BoxoFFiCE reviewed the film in the 

February 20 issue, with these comments, 

in part: "A cartoon bit of Americana, taking 

some rather broad swings at the 'gottaget-ahead' 

attitude of the business world, 

the film is bright and breezy, well performed 

by the original Broadway leads 

and smartly wrapped in a Panavision and 

De Luxe Color package. Frank Loesser's 

lyrics and music are well served. Star 

Robert Morse, whose film career to date 

has left everything to be desired, at last 

comes across in this title role, which was 

written with him in mind, as the talented 

comedian he can be with the proper material. 

In her film debut, Michele Lee is 

particularly delightful, and Rudy Vallee 

... is perfectly cast as the company president." 

That the picture is pleasing first-run 

audiences in key cities is indicated by its 

boxoffice score of 234 per cent. 

Innocent Satirical Fun 

NSC members commented on their 

ballots 

about the winning film in this manner: 

"How to" is a bit sexy, but rather innocent 

satirical fun. It's the best musical in 

ages. — Bob Freund, Fort Lauderdale 

News . . . Enjoyable re-creation of hit 

Broadway musical. Robert Morse shines. 

— Joanne Seguin, WBEN-TV, Buffalo, 

N.Y. . . . Loved the play, but the magic 

of the movies really made this "come of 

age." — Gloria Tripp, Wednesday Magazine, 

Kansas City, Mo. . . . Wonderful entertainment. 

Even better than the stage 

show.—William A. Payne, Dallas News. 

A great play turned into an equally great 

movie. Delightful entertainment with terrific 

cast. — Alan Hoskins, Ottumwa 

(Iowa) Courier. . . . Thoroughly delightful 

musical. Overshadows Disney's less successful 

western spoof. — Bill Donaldson, 

Tulsa Tribune ... It is a very good family 

picture. I thoroughly enjoyed Rudy Vallee, 

as well as the whole cast, and it left such a 

nice taste when the picture ended.—Mrs. 

Hugo Strauss, Indianapolis NSC Group 

. . . An amusing poke at some of the foolishness 

of American businessmen, who 

should certainly never be regarded with 

solemnity by the kids.—Paine Knickerbocker, 

San Francisco Chronicle. 

No reason why the whole family 

couldn't see this one.—Warner Twyford, 

Norfolk Virginian-Pilot . . . Robert Morse 

really tried this time and succeeded in giving 

us excellent family entertainment for 

April. — Kim Larsen, Denver Catholic 

Register . . . One of the most entertaining 

films of our time.—Emery Wister, Charlotte 

News . . . Sprightly done, but I'd 

have liked to have heard more of the 

songs.—Jeff Millar, Houston Chronicle. 

"How to Succeed in Business" was entertaining 

from start to finish. It's full of 

mirth and good humor, beautiful color and 

laughs, which is good for all of us.— Mrs. 

Emory M. Cowley, Indianapolis NSC 

Group . . . This is a fun movie that the 

whole family can chuckle over. Some of 

it is outlandish, but Bobby Morse is outstanding.—Dorothy 

Shank, WJJL, Niagara 

Falls, N.Y. . . . "How to Succeed" has got 

to be the freshest musical comedy since 

TV. It moves and makes a happy fantasyfilled 

statement about usually dull routine. 

—Al Shea. WDSU, New Orleans. 

Lots of good laughs for everyone. 

Agnes E. Rockwood, Bennington (Vt.) 

Banner . . . "How to Succeed" is not for 

children, but is hilarious and also charming 

in its decor and color. Robert Morse and 

Rudy Vallee are a riot of fun and the entire 

cast is tops. We do not see a film as 

entertaining as this one often.—Julie B. 

Steiner. New York GFWC . . . Robert 

Morse is a very funny fellow and this was 

a very funny movie.—Marvin A. Brock, 

Texas' Tech Alumnus. 

The flick is really a great spoof on the 

business world, very funny and the music 

is superb. — Angelo J. Mangialetta, 

WAGA-TV, Atlanta ... A very clever 

film. I'm glad to see Rudy Vallee back in 

action again.—Mrs. Claude Franklin, Indianapolis 

NSC Group. 

iiiiiilllillilliiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiliiiiiiiiiilllllltli 

WINDOW-WASHER J. PIERPONT FINCH (ROBERT MORSE) 

OVERHEARS A REVEALING CONVERSATION AND PROFITS 

ROSEMARY PILKINGTON (MICHELE LEE) HELPS BUOY 

MORSE'S SAGGING CONFIDENCE SINGING TO HIM 

CAMARADERIE IN THE SONG. "BROTHERHOOD OF 

MAN," LED BY MORSE AND CHAIRMAN SAMMY SMITH 

iiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

J. Pierpont Finch Robert Morse 

Rosemary Pilkington Michele Lee 

J. B. Biggley Rudy Vallee 

Bud Frump 

Anthony Teague 

Hedy 

Maureen Arthur 

Producer-Director 

David Swift 

Associate Producer . . . .Irving Temaner 

Screenplay by 

David Swift 

Based on the novel by . . .Shepherd Mead 

Music and Lyrics Frank Loesser 

Choreography Dale Moreda 

The Cast 

Production Staff 

BOXOFFICE Showmandiser :: May 8, 1967 

Tackaberry Robert Q. Lewis 

Toynhee 

Paul Hartman 

TV Amwuncer George Fenneman 

Mrs. Biggley Anne Seymour 

Taxi Driver 

Joey Faye 

Editors Ralph E. Winters, A.C.E., 

Allen Jacobs 

Photography by Burnett Guffey, A.S.C. 

Color by 

De Luxe 

Filmed in Panavision 

A Mirisch Corp. Presentation 

— 71 — 

This award is given each month by the 

National Screen Council on the basis of outslandino 

merit and suitability for family 

entertainment. Council membership comprises 

motion picture editors, radio and TV film 

commentators, representatives of better films 

councils, civic, educational and exhibitor or* 

ganizations.

— 

— 

"5.XHIBITOR HAS HIS SAY 

ABOUT PICTURES 

AMERICAN INTERNATIONAL 

Quccii of Blood (MP)—John Saxon, 

Basil Rallihonc. Jiiili Meredith. A honor, 

gory, nonsensical picture that did good business. 

We in small towns in my section do 

better with this sort of thing than most big 

ones. Played Thurs., Fri., Sat. Weather: 

Clear and warm.—Terry Axley, New Theatre, 

England, Ark. Pop. 2.136. 

COLUMBIA 

Alvarez Kelly (Col)—William Holden. 

Richard Widmark. Janice Rule. A good 

western that didn"t do anything for us 

maybe too many ball games. I thought we 

should have had more on it. It needed a little 

more action in it. Played Fri., Sat.—Leon 

K.idwell, Majestic Theatre. Allen, Okla. 

Pop. 1,000. 

Born Free (Col)—Virginia McKenna, Bill 

Travers, Geoffrey Keen. A great animal 

story. A wonderful family picture. With 

"Daktari" on TV, you can cash in on this 

one.—John M. Bailey, Opera House, Miltonvale, 

Kas. Pop. 911.' 

Professionals, The (Col)—Burt Lancaster, 

Lee Marvin, Claudia Cardinale. A few 

rough spots and vulgar language hurt this 

film. A bettcr-than-average picture with very 

good acting. Played Thurs., Fri., Sat. 

Weather: Snow. -C.r>. Simmons. Grace 

Theatre, Grace, Ida. Pop. 725. 

Three on a Couch (Col)—Jerry Lewis, 

Janet Leigh, Mary Ann Mobley. Jerry Lewis 

always draws well, but this one not up to 

his best. Played Fri., Sat., Sun. Weather: 

Lake 

Cool.—Leonard Wahl, Lake Theatre, 

Mills, Wis. 

EMBASSY 

John F. Kennedy: Years of Lightning, 

Day of Drums (Embassy) — Documentary. 

Very well-made documentary on the years 

John F. Kennedy was president of the U.S. 

The audience was fascinated throughout. 

Much of the footage was new to them and 

in color. Advance tickets sold through high 

school history classes will help this. Above 

average Sunday, Monday and Tuesday. 

Weather: Good.—James A. Manuel, Geitner 

Theatre, Silver Creek, N.Y. 

METRO-GOLDWYN-MAYER 

Hold On! (MGM)—Herman's Hermits. 

Used repeat for part of a double bill. Teenagers 

sure liked this. Let's have another 

Hermit feature. Played Thurs., Fri., Sat. 

Cattle Country Patrons 

Liked 'Rare Breed' 

In our cattle-minded country, Universal's 

"The Rare Breed" drew many 

people vre hadn't seen for months. A 

good wholesome picture for small 

towns. 

C. D. SIMMONS 

Grace Theatre, 

Grace, Ida. 

Gives Highest Praise 

For 'Greatest Story' 

Not very often do I really go all-out 

in praising a film, but this time is an 

exception. "This Greatest Story Ever 

Told" is one of the most beautiful films 

we have ever run. Max Von Sydow did 

the most beautiful job of acting. This 

magnificent picture is well worth one 

of your best dates. This show, complete, 

will really inspire the patrons. 

The acting is well done by all of the 

cast. George Stevens' "greatest masterpiece" 

is truly a very well-done masterpiece. 

The music by Alfred Newman is 

well done. The trailer from National 

Screen Service will also inspire the 

patrons to attend. It is well done and 

gives an example of the glorious presentation 

ahead. Van Heflin and David 

McCallum both did excellent jobs, too. 

This story, truly the greatest one ever 

told, is filmed in Technicolor and 

Panavision. Please get this one and advertise 

it highly. If you put pictures in 

churches, put displays in stores advertising 

it. You will be rewarded. 

Silver HiU Theatre, 

Oshkosh, Neb. 

JIM TOWNLEY 

S. T. Jackson, Jackson Theatre, Flomaton, 

Ala. Pop. 1,480. 

Viva Las Vegas (MGM)—Elvis Presley, 

Ann-Margret, Cesare Danova. I picked 

this up to play in this theatre and it proved 

very good here by running it on a Saturday 

night. If Elvis would only keep his old 

shows off TV.—Leon Kidwell, Rex Theatre, 

Konawa, Okla. 

PARAMOUNT 

Arrivederci, Baby! (Para)—Tony Curtis, 

Rosanna Schiaffino, Lionel Jeffries. It's a 

good picture. Did good business all day 

Sunday and didn't do too bad on Monday. 

Played Sun., Mon. Weather: Good.—B. B. 

Adwell, Ranch Theatre, Ozona, Tex. Pop. 

8,750. 

Steve McQueen plays an excellent role. 

Nevada Smith (Para)—Steve McQueen, 

Karl Maiden, Brian Keith. A superior western. 

Played Sat., Sun. Weather: Clear and 

cold.—John Heberle, Capitol Theatre, Rochester, 

N.Y. Pop. 330,000. 

20TH CENTURY-FOX 

Fantastic Voyage (20th-Fox) — Stephen 

Boyd, Raquel Welch, Edmond O'Brien. This 

was okay of its type. Did very poorly here 

and, even at that, had some walkouts. I was 

very disappointed with the gross and reception. 

Don't think any patrons liked the subject 

matter (or something). Played Sun., 

Mon.—S.T. Jackson, Jackson Theatre, Flomaton, 

Ala. Pop. 1,480. 

Our Man Flint (20th-Fox)—James Coburn, 

Lee J. Cobb, Gila Golan. A good 

show of its type, but these yarns do not go 

over well here. No fault of the picture. 

Played Fri., Sat. Weather: Good.—W. L. 

Stratton, Lyric Theatre, Challis, Ida. Pop. 

728. 

UNITED ARTISTS 

"ha 

After the Fox (U A)—Peter Sellers, Victor "^^^' 

Mature, Britt Ekland. Had eight walkouts 

on the picture. Played Sun., Mon. Weather: 

Good.—B.B. Adwell, Ranch Theatre, Ozona, 

Tex. Pop. 8,750. 

Fortune Cookie, The (UA)—Jack Lemmon, 

Walter Matthau, Ron Rich. This was 

a very good show from United Artists. 

Black and white didn't really spoil it. Get 

it. Played Sun., Mon. Weather: Cool.—Jim 

Townley, Silver Hill Theatre, Oshkosh, 

Neb. Pop. 1,100. 

Thunderball (UA) — Sean Connery, 

Claudine Auger, Adolfo Celi. Business real 

good on this one. Played "From Russia 

With Love" on playdate before this. Sean 

Connery in both, but didn't make any difference. 

They came in droves, so was well 

satisfied. Played Sun., Mon., Tues. Weather: 

Good.—B. W. Berglund, Trail Theatre, 

New Town, N.D. Pop. 1,200. 

What Did You Do in the War, Daddy? 

(UA)—James Coburn, Dick Shawn, Sergio 

Fantoni. An excellent trailer on this, but war 

pictures just don't jell here of late. A lot of 

laughs, but a few complaints on the "rude 

scene," as they called it. I liked it. Boxoffice 

poor. Played Sun., Mon. Weather: Fair to 

snow.—Ken Christianson, Roxy Theatre, 

Washburn, N. D. Pop. 968. 

UNIVERSAL 

Appaloosa, The (Univ)—Marlon Brando, 

Anjanette Comer, John Saxon. Very slow 

in spots and Brando's low monotone voice 

does nothing for this feature. He just 

doesn't appeal to my patrons (me, either), 

consequently, had a very low gross. Played 

Fri., Sat. Weather: Fine.—I. Roche, Starlite 

Drive-In, Chipley, Fla. 

Brides of Dracula, The (Univ) — Peter 

Gushing, Martita Hunt, David Peel. Okay 

horror reissue that did okay business for 

this time of year. Played Thurs., Fri., Sat. 

Weather: Snowy and cold.—Terry Axley, 

New Theatre, England, Ark. Pop. 2,136. 

Munster, Go Home (Univ) — Fred 

Gwynne, Yvonne de Carlo, Al Lewis. Really 

better than we thought likely. The kids 

liked it fine. Played Fri., Sat.—Arthur K. 

Dame, Scenic Theatre, Pittsfield, N.H. 

Pop. 6,000. 

WARNER BROS. 

Great Race, The (WB)—Jack Lemmon, 

Tony Curtis, Natalie Wood. Good show, but 

no business. Played too late. Played Sun., 

Mon. Weather: Fair and warm. — Terry 

Axley, New Theatres, England, Ark. Pop. 

2,136. )" 

MISCELLANEOUS 

Mother Goose A-Go-Go (U.S. Films)— 

Tommy Kirk, Anne Helm, Jacques Bergerac. 

This is a real fine picture. Play it. 

You will be glad. So will your patrons.—W. 

S. Funk, East Main Drive-In, Lake City, 

S. C. Pop. 3,500. 

— 72 — BOXOFFICE Showmcmdiser :: May 8, 1967

— 

An interpretive analysis of \a\ ond trodcprcss tlvicws. Kunnrng time rs In poreiltheses inc piui one! 

minus signs indicote degree of merit. Listings cover current reviews, updated regularly. This deportment 

also serves as on ALPHABETICAL INDEX to feature releases. '^) is for CinemaScope;

— 

REVIEW DIGEST 

AND ALPHABETICAL INDEX " Very Good; -t- Good; — Fair; Poor; Very Poor. In the summary H is rated 2 pluses, = as 2 minuses. 

p 

S 

3068 Knockout No. 2 (SO) Doc. . Trans-Lux 

—I— 

La Vie de Chateau (92) C Royal 

Les Carabiniers 

(SO) Melo . ..Les Films Marceau 

3061 OLet's Kill Uiicle (92) Ho SiS.Unlv 

3062 OLiquidator, The 

(105)

ON 

I'H 

aati 

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•ON 

ad^j 

>- 

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11

. 

- 

. 

. 

. D 

. 

Aug 

FEATURE 

CHART 

COMING 

Rel. 

Date 

MISCELLANEOUS 

Rel. 

Date 

ALLIED ARTISTS 

©Island of the Doomed Ho. 

Cameron Mltcliell 

Nightmare Castle Ho, 

Marbara Steele 

AMERICAN INTERNATIONAL 

©Born Losers D. 

.leremy Slate, Jane Russell. 

EHzabeth James. Tom Langhlln 

©Glass Sphinx Scope D . 

Kobert Taylor, Anita Ekherg 

©The Hatfields and the 

McCoys ® C. 

Phyllis Diller 

©House of 1,000 Dolls .Ho-Sex.. 

Vincent Price, Martha Ilyer, VIp 

Dnmone 

©Tom Thumb Children's. . 

©2267 A.D.—When the 

Sleeper Wakes.. SF (H. G Wells' 

Classic Dr) 

Vincent Prlee 

BUENA VISTA 

©The Happiest Millionaire ....M.. 

Fred MacMurray. Tommy Steele. 

Greer Garson. Geraldine Page 

COLUMBIA 

©Band of Gold (P) C. . 

Denn Msrtln. Bitlla Stevens, Ell 

Wallach, Anne Jackson, Belty Field 

©Divorce American Style C. . 

Dtck Van Dyke, Peîble Reynolds. 

Ja5nn Robards, Jean Simmons, Van 

Johnson 

©Enter Laughing C. 

Jose Ferrer. Shelley Winters, 

Elaine May 

©Luv ® C. . 

Jack Lemmon, Peter /alk. Bllalne 

May 

©The Lonn Ride Home (P)....Ad.. 

Glenn Ford, George Hanrilton, 

Inper Sterens 

©The Swimmer Contem. D . 

Burt Lancaster. Barbara Loden 

©30 Is a Dangerous Age. 

Cynthia C with Mus. 

Dudley Moore, Siizy Kendall 

©Who's Minding the 

Mintr C. 

Jim Fliitton, Dorothy Provlne, 

Milton Berle, Joey Blsbop 

EMBASSY 

©Robbery 

Cr. 

Stanley Baker. Jnanna Pettet, 

James Booth 

©The Tiger CD. 

Ann-Margret. Vittorio Cassman, 

Eleanor Parker 

MAGNA 

Descent Upon Drvar D 

Maks Fiirjan, Mala Milnsevic 

The Hot Hand D 

Jacques Cbassicr. Macha Merit 

Kozara (100) 

Itcrt Snllar. Olivcra Markouc 

METRO GOLDWYNMAYER 

©Don't Make Waves C. 

Tony Curtis. Chiiidia Cardinale 

©The Scoroio Letters D 

. 

Alei Coril. Shirley Eatnn 

@The Last Challenge

. . . Scrooge 

, 

Mav 

, Jan 

. 

. 

. 

. 

. 

, .Jun 

Arr 

. Dec 

. 

^HORTS CHART 

fhort subjects, listed by compony. In ofder 

ot releose. Running time follows title. 

Date is notional retcose month. Color ond 

process os specified. 

DUENA 

KO 

VISTA 

6764-W Jerrys Di«ry (7) 

(All in color) 

6765-W Tennis Chamos l7) 

67b6-W Saturday Evening Puss (7) 

FLATURETTE SPECIALS 6767-W Texas Tom (7) 

150 YtllovttlOfit Ciibs (48) 6768W THe Framed Cat (7) . 

152 Disneylinil Alier Dark (48) . 

b769-W Casanova Cat (?) 

155 Ariloni Shec: ilog 

6770-W Sleepy-Time (7) 

(re-rel«se) (22) 

6771-W His Mouse Friday (7). 

170 Golden Horseshoe flevue (48) 6772-W Smitten Kitten (8) . . 

171 Tallooed Police Horse (48) 

TOM AND JERRY CARTOONS 

175 A Country Coyote Goes 

(All New— All Color) 

Hoilyviood (37) 

4581 Is There a Doctor in the 

176 Flash, the Teenaoe Otter (48) 

Mouse 

189 Run. Anraloosa. Run! (48) - 

4582 Ah Sweet Mouse Story of Lite 

REISSUE CARTOONS 

4583 Haunted Mouse 

31401 Boat Builder (7) 

4584 Of Feline Bondage 

3)402 Pra.e Little Tailor (7) 4585 Tom Thump ... 

31403 Olympic Champ (7) 

4586 I'm Just Wild About Jerry 

31404 T»o Week's Vacation (7)... 

(One-Reel Special) 

31405 Man's Best Friend (7) 6750 ©The Dot and the 

31406 Pluto's Sweater (7) 

Line (7) 

31407 Puhhie Bee (7) 

31408 Blame It on the Samta (7) 

PARAMOUNT 

31409 Hook. Lion and Sinker (7).. HONEY HALFWITCH 

31410 Straiohl Shooters (7) 

(Single Reel-Color) 

31411 A Good Time (or a Dime (7) C25-2 Baggin' the Oranon Feb 66 

31412 The Lone Chipmunks (7)... C25-3 From Nags to Witcher Mar «6 

SINGLE-REEL CARTOONS C25-4 Trick or Cheat Mar 66 

123 The LItlerbuo (7) 

C25-5 Potions and Notions Mar 66 

CARTOON SPECIALS 

C25-6 The Defiant Giant . 66 

139 A Symposium on Popular C25-7 Throne fnr a Loss . 1966 

NUDNIK 

Sonos (20) 

(Single Reel-Color) 

179 Freewayphoh'a (16) 

180 Gop'y's Freeway Troubles (14t N25-3 Home Sweet Nudnik Mar 66 

151 Johnny Anpleseed (19) 

N25-4 Welcome Nudnik , 66 

(reissue) 

183 Winnie the Pooh 

N25-5 Nudnik on the Root May 66 

(26) 

McOuck 

N25-6 From Nudnik With 

and 

Love 

Jim €>S 

Money (17) 

THREE-REEL LIVE ACTION 

NOVELTOONS 

(Technicolor) 

SPECIALS 

P25-3 Sick Transit Feb 66 

105 Islands of the Sea (28) 

P25-4 Space Kid Apr 66 

142 Nature's Half Acre (33) 

MODERN MADCAPS 

162 Beaver Valley (32) 

(Technicolor) 

191 Prowlers of the Everglades (32) 

M25-4 I Want My Mummy Mar 66 

0099 Eyes in Outer Space (26) 

M25-5 A Balmy Knight ..Jun 66 

THREE-REEL CINEMASCOPE M25.6 The Wedding Knight , 66 

0071 Wales (241 

M25-7 Black Sheen Blacksmith Jan 67 

0072 Scotland (25) . . . 

SPECIALS 

(Two Reel—Color) 

COLUMBIA 

B25-1 Air Racing Mar 66 

COLOR FAVORITES 

R25-2 Mirror of Spain . , Mar 66 

(Technicolor Reissues) 

B25-3 The Wandering lAflnd Mar 66 

6607 Poo. Cat * Canary (6) Feb 66 S25-4 Smoky Mountain Manic Mav 6G 

67601 Window Shopplno 

SPORTS IN ACTION 

(7%) Jul 66 D25-1 Ski Boom (8) Apr 66 

67602 Kannaroo Kid 

D25-2 Sulkies and Silks May 66 

(71/2) Aug 66 025-3 Deep Sea Hunt .. Aug 66 

67603 Tom Thumb's 

D25-4 1966 Indianapolis 

Brother (7) Oct 66 

500 Sep 66 

D25-5 Chop Chop (8) ... Sep 66 

D25-6 The Winning Strain Sep 66 

LOOPY de LOOP 

(Color Cartoons) 

6705 Creeny Time Pal (0/^1 Mar 66 

6706 Snoonv Loopy (61^2) Apr 66 

6707 The Do Good Wolf 

(51/2) Jun 66 

(Reissues) 

67701 Child Sockolojy 

(6'A) Aui) 66 

67702 Zoo Is Company 

tff/p'l Sep 66 

67703 Fee Fie Foes f6

— 

Opinions on Current Productions Feature reviews 

Symbol e denotes color; ig CinemoScope; ?j Ponovision; ® Techniroma; t^ other anomorphic processes. For story synapsis on each picture, see reverse side 

'^ 

~ 

Casino Royale 

f^^"- 

Columbia (020 J 130 Minutes Rel. April '67 

Backed by one of the biggest and most expensive as 

well as the most expansive promotional campaigns ever 

waged to launch a motion pictuie, Charles K. Feldman's 

"Casino Royale" has finally arrived on the scene and 

nobody can possibly profess ignorance of the fact that 

this is the spoof of spoofs to puncture the James Bond balloon. 

With an overwhelming array of talent, in front of 

and behind the cameras, producer Peldman has manufactm'ed 

out of the fii'st Ian Fleming spy story an answer, 

perhaps, to giving this decade its own "Hellzapoppin" by 

reshaping and broadening the original Bond adventme 

into an all-out travesty. And he has used some of the 

master "put-on-ers" in the business to Jazz it all up 

Peter Sellers, Woody Allen, Orson Welles, John Huston 

and Anna Quayle. The results are a bonanza of slickness, 

sex and slapstick. To single out but a few of the deserving: 

the five diiectors—John Huston, Ken Hughes, Val 

Guest, Robert Parrish, Joe McGiath and especially 

second-unit dii-ector, Richard Talmadge; cinematographer 

Jack Hildyard; costume designer Julie Harris, 

composer Bmt Bacharach, and of the cast. Jerry Bresler 

co-produced this Panavision and Technicolor presentation. 

Peter Sellers, Ursula Andress, Joanna Pettet, Daliah 

Lavi, William Holden, Charles Boyer, David Niven. 

B 

Tammy and the Millionaire 

Rado: 

Universal (6718) 

88 Minutes

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs 

THE STORY: 

•Two for the Road" (20th-Fox) 

Wife, Audi'ey Hepburn, in a stream of consciousness, 

recalls her married life as she travels with hubby, Albert 

Finney, to an important affau- at Claude Dauphin's 

estate". Dauphin is the man who gave Finney his fii'st 

break in the world of architecture, having met on the 

highways of Emope when Hepburn and Finney were .,.^'^"- 

stranded. Hepburn recalls the first meeting with her 4. p. 

futiue husband, their love affair before marriage, their 

bad experiences with one of Fimiey's ex-girl friends who 

is married to a boor and has a wretchedly vile child. She 

also remembers her children and her having a brief affair 

as the marriage has its ups and downs. But in the end the 

two stay together because they are truly in lovs. 

EXPLOITIPS: 

This film, probably closer to an art house entry than a 

general audience attraction, will find its greatest audience 

from the large following of the star, Audrey Hepbui-n. 

Ti-avelogs, tours of Em-ope and tie-ins with travel agency 

could be worked out for added promotion. Also the music 

of Henry Mancini is an added attraction with tie-ins with 

music stores and record shops. 

CATCHLINES: 

Audiey Hepbmn and Albert Fimiey Make Something 

Beautiful Out of Being in Love . . . Audrey Hepbui-n's 

Newest Romance . . . See a New Audrey Hepburn in Love 

With Albert "Tom Jones" Finney. 

THE STORY: 

"The Treasure of Makuba" (Pro) 

Cameron Mitchell, an American adventui'er, arrives on 

the Polynesian island of Makuba in search of a shipment 

of stolen pearls reportedly bm'ied there. Aided by a native 

girl (.Mara Ciuzi, Mitchell finds the bm-ied treasui-e but 

IS immediately attacked by a cafe ovreier and his thugs, 

who had followed them. Dming a struggle a native chief 

is killed by the thugs, Mitchell is mistakenly blamed and 

he and the girl are forced to flee through the jungle. 

After Mitchell is rescued from a dire fate, he tracks down 

the pearl thieves on their sailing ship. The boat is set 

aflame, the pearls are retrieved by the U.S. commissioner 

for safe -keeping and Mitchell decides to stay on Makuba 

with his loyal native girl. 

EXPLOITIPS: 

As the pictm-e deals with stolen pearls, make a tieup ^^ 

with a local jewelry store for a window display of pearl ,|„|' 

pins, etc, with copy for the local showing or display of ur 0' 

pot of fake pearls with tickets as prizes for those who 

guess the exact amount. Cameron Mitchell, cm-rently in 

"Hombre," will be remembered for "Cass Timberlane," 

"Carousel," "Love Me or Leave Me" and other notable 

pictm-es. 

CATCHLINES: 

They Came to Makuba—Famous for Its Polynesian 

Pearls, Its Strange Rites and Its Exotic Women . . . Loot 

and Lust in the South Seas ... A South Sea Adventure of 

Buried Ti-easm-e and Lovely Native Girls. 

THE STORY: "Bikini Paradise" (AA) 

Navy Lt. Kieron Moore, dispatched by Commissioner 

Alexander Knox to ascertain fate of teacher Kay Walsh 

who escaped from advancing Japanese and disappeared 

into vast Pacific Ocean during World War II, travels 

wearily thi-ough 1,400 uncharted islands, finally stumbles 

onto an island paradise when eight girls trap him and 

aide John Baer and take them before leader Miss Walsh, 

the latter proclaiming the captives will be used to sperm 

a new generation and then be killed off. On the "wedding 

night," the two girls selected to be mated, Janette Scott 

and Anna Brazzou, temporarily lose theii- "husbands," as 

disappear. Just as Miss Walsh is 

latter, disguised as girls, 

telling Naval Commissioner Robert Beatty and officer 

Graham Sumner and five sailors that Moore and Baer fell 

over the cliff, the two men reappear. The Beatty craft 

next disappears. All concerned return to the island interior, 

convinced that a remote paradise life will be fine. 

EXPLOITIPS: 

Stage an opening night competition for beauty queens, 

inviting drama critics, disc jockeys to serve as judges. 

CATCHLINES: 

Two Sailors Trapped on a "Virgin" Island! . . . Guaranteed 

to Win the Naval Academy Award! 

. The 

of Wacky Tale Every Man Dreams About! 

Kind '^""'^^ 

THE STORY: 

"Casino Royale" (Col) 

The orginal James Bond (David Niven), is enjoying his 

retirement when four- international agents (Charles 

Boyer, John Huston, Kmt Kasznar, William Holden) 

press him into service again in hopes of smashing 

SMERSH and Le Chiffre (Orson Welles) at the baccarat 

tables. Niven is taken in by Deborah Kerr, who immediately 

falls in love with him. Niven's illegitimate daughter, 

Joanna Pettet, whose mother was Mata Hari, is going to 

help out. The cmrent agent using the Bond name, Terence 

Cooper, has his hands full, although aided by beautiful 

secretary Barbara Bouchet. Niven's nephew Woody 

Allen is supposedly incompetent. Niven, hoping to clear 

his name from its cm-rent low repute, hires Peter Sellers 

to meet Welles at the gambling tables. The richest agent 

in the world, Ursula Andi-ess, helps convince Sellers to 

masquerade as Bond. Then the showdown and all is lost! 

EXPLOITIPS: 

The Bondwagon promotion is the hard-sell—via TV 

trailers, radio spots, Jim Moran guest appearances, Herb 

Alpert/ Tijuana Brass records, the Bond name and the 

spoofing of the Bond films. 

CATCHLINES: 

"Casino Royale" Is Too Much for One James Bond . . . 

Because It's a 3-Ring Circus and the Greatest 007 Show 

on Earth . . . Because Om- James Bonds Make Love to 

43 Women, Shoot 56 Men, Etc. 

THE STORY: "Tammy and the Millionaire" (Univ) 

Tammy (Debbie Watson) is branching out on her own 

as a secretary and applies for a job. Rich Donald Woods 

hu'es her over Linda Marshall, whose mother. Dorothy 

Green, is mad that her daughter didn't get the job so she 

could be closer to Woods in hopes of marrying him. 

Mother and daughter then try several plans to trip up 

Tammy. None of them work including a real estate deal 

which tm-ns up a deed granting Tammy and her relatives 

to the land of Green and her famUy. Woods' son, Jay 

Sheffield, comes from New York and a new jealousy between 

Tammy and Marshall arises. Sheffield's poverty 

plan is fouled by Marshall but to her own disadvantage. 

After Tammy's relatives invade a party and break it up, 

all is forgiven and Sheffield promises he'll always take 

her to the annual dance. 

EXPLOITIPS: 

jj 

>s!> Round up "Tammy" fan clubs, hold "Tammy" sewing 

bees, revive the record hit song from the first film to 

spark interest in the newest "Tammy" film. Emphasis 

could be put on the thi-ee actresses who have played the 

character through display promotional, newspaper tie-ins 

and advertising. 

CATCHLINES: 

. . Back With Laughs and 

Pun and Romance, Everybo(3y's Favorite . . . Find New 

Pun With Tammy and Her Millionaires . . . Tammy's in 

Love! 

Here She Is Again—Tammy . 

THE STORY: "The Jokers" (Univ) 

Brothers Michael Crawford and Oliver Reed are resentful 

of the fact that their brilliance and initiative have 

never been recognized. They feel that in contemporary 

society the criminal seems to be a public hero, secretly 

admired by law-abiding citizens for his daring. They 

finally conjm-e up a plot to steal the Ci-own Jewels and 

then return them one week later so the world can know 

who succeeded at such an impossible feat. They leave 

sealed letters with their bank managers confessing the 

crime, but to be opened one week later. They begin their 

life of crime and ingeniously bring off their objective. 

On the seventh day the brothers meet to get the hidden 

jewels to retui-n them, but the jewels are gone. It turns 

out that Crawford had not mailed his letter of confession, 

so Reed stands alone accused. His brother has finally 

got back at him for many past embarrassments. However, 

the police eventually trick Crawford into revealing his 

guilt, too. The final scene shows both brothers locked 

in a cell in the Tower of London, imdamited and once 

a joint, scheming enterprise. 

more united in 

EXPLOITIPS: 

Play up the fact that this is a young film, made by 

young people, and about yomig people. Have a lobby 

display of simulated Crown Jewels. 

CATCHLINES: 

An Outrageous Film About an Impossible Robbery . . . 

Learn How to Steal the Crown Jewels of England. 

BOXOFFICE BookinGuide :: May 8, I'Je?

I 

ping 

! Missouri 

TES: 20c per word, minimum S2.00, cash with copy. Four consecutive insertions lor price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124 

HELP WANTED 

HEATRE MANAGER, experienced in 

/ertising and exploitation ior first-run 

luxe theatre or drive-in. Above averj 

salary and bonus. Good opportuni. 

j excellent fringe benefits. Send resume 

1 current photo to A. J. Boos, Missou: 

jGtre, Box 969, St. Joseph, Missouri 

01. 

ASTEST GROWING CIRCUIT in North- 

Calitornia needs qualified managers. 

dical plan, lite insurance, paid vaccttion 

s other benefits. Send "complete" reoe, 

photo and salary requirements to 

an Feerick, (personal), Syufy Enter- 

5es, 288 Turk Street, San Francisco, 

lifornia 94102. 

XPERIENCED MAN to undertake comtei 

responsibility in motion pdctune 

[ing, booking, advertising and promo- 

1 of a small circuit composed of downm, 

suburban, and drive-ins in one of 

major Texas cities. When replying, 

e record, references, photo and salary 

ling to accept. BOXOFFICE 1490. All 

lies 

confidential. 

POSITIONS WANTED 

XPERIENCED MANAGER—capable 

film 

er, advertising, concessions, first-run 

sub-run conventional and drive-in. 

Premiere Mav 24, Forum and Murrav Hill Theatres. New York * Set Around The Country For Late J 

If 

I 

THE 

FXHIRITORS^^P^^"^''^^ 

^ 

TO 

•^When you stop to count/A Guide For The Married Mc 

has a lot of things going for it. A highly exploitable tit 

technical attributes, attractive and popul 

LAIiiUiiUiiJ |ggd3 2p(j possibly the longest list of professional comi 

^^^ ^'"^^ ^^^"'^y \ir^mfs 'Mad World; Add to the 

filllDF UUll/Li '" 

g collection of the prettiest girls in one film within ma 

A GUIDE 

rnn Tiir 

years and the certainty that all 

^he would-be philanderer.. .title, 

^^*^^ ^^^ ^'g success.^^ 

-ya^ 

exploitation stops will 

plus comic-cast shoi 

rUlV iniL ^^^ |3g^^g^ ^l^lg 

fQ^ 20th Century-Fox's 'A Guide Fori 

MARRIFD 1^^^^'^^ 1^^"' ^'g*^* ^^" '^^ '^^^^^ ^^^^^^ '^^^'^^^y 

MAN 

^^ ^ ^''^ '^ about. The actors are in the spirit of the picti 

one and all. The bouncy musical score by Johnny Williai 

is 

a big asset as is a title song sung by the group kna 

as 'The Turtles.' It's quite a parcel of talent -full! 

marquee-bait for promoting the picture.^^ 

—Motion Picture Dci 

^^The handling is mature and refreshing. Mattha 

recent Oscar victory and the presence of 

Inger Stevei: 

Morse, a battery of top comedians and a full ration! 

pneumatic young ladies should insure excellent boxoflc 

'.^ 

0P£ prOSpeCtS.^^ -Hollywood RepoU 

starring 

WALTER MATTHAU- ROBERT M0RSE-IN6ER STEVENS-Guest Stars LUCILLE BALL-.CI 

BENNY- POLLY BERGEN -JOEY BISHOP- SID CAESAR-ART CARNEY-WALLY COX-Ji 

MANSFIELD HAL MARCH • - LOUIS NYE CARL REINER - - PHIL SILVERS TERRY-THq 

• 

Produced by FRANK McCARTHY - Directed by GENE KELLY Screenplay by - FF 

TARLOFF Based - on the Book by FRANK TARLOFF Music • by JOHNNY WILL 

Panavision"®- Color by DeLuxe 

THE TURriES Sing 'A Guide for ^

Boxoffice-May.08.1967

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