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<strong>Euler</strong> <strong>Hermes</strong><br />

Economic Outlook no. 6 | 2011 - Global Sectors Review<br />

Global risk<br />

B <br />

Automotive compon<strong>en</strong>ts<br />

A winner from the crisis<br />

Overview: b<strong>en</strong>efits from globalisation<br />

Faced with the diverg<strong>en</strong>t developm<strong>en</strong>t of certain regional<br />

automotive markets, the pres<strong>en</strong>ce of the major compon<strong>en</strong>t<br />

manufacturers on all markets allowed them over 2010 to<br />

regain their pre-crisis levels of activity. This global pres<strong>en</strong>ce<br />

also improves their bargaining power with their cli<strong>en</strong>ts. Lastly,<br />

their technological advances, resulting from their high level of<br />

research and developm<strong>en</strong>t activities, especially in<br />

<strong>en</strong>vironm<strong>en</strong>tal matters, str<strong>en</strong>gth<strong>en</strong>s their position in the value<br />

chain and allows them to realise good profitability levels.<br />

Curr<strong>en</strong>t situation: good financial performances<br />

After an almost 50% collapse in activity in late 2008 and early<br />

2009, compon<strong>en</strong>t manufacturers had no choice but to adapt<br />

their productive apparatus in order to survive one of the worst<br />

crises ever suffered by the sector. Those that stood up to the<br />

crisis emerged stronger and bigger, and took advantage of the<br />

recovery in volumes. They thus achieved levels of profitability<br />

rarely se<strong>en</strong> in the last decade. This positive tr<strong>en</strong>d was<br />

confirmed in H1 2011 for global operators. Indeed, after the<br />

Chinese boom of 2009 and 2010, this market is now in a phase<br />

of stabilisation. Compon<strong>en</strong>t manufacturers now have to look<br />

elsewhere for growth: in India, in Russia, and also in North and<br />

South America. After posting operating margins of around 3%<br />

in rec<strong>en</strong>t years, profitability is now averaging 5% to 6% of<br />

turnover. Their improved financial performance allows them in<br />

turn to further increase their R&D investm<strong>en</strong>t in clean<br />

technologies, further str<strong>en</strong>gth<strong>en</strong>ing their bargaining power.<br />

The crisis may possibly have turned the tables, with the truly<br />

global players in the automotive sector being the major<br />

compon<strong>en</strong>t manufacturers, and they could well become the<br />

sector’s strongest players.<br />

Outlook: further str<strong>en</strong>gth<strong>en</strong>ing R&D to become key players<br />

Environm<strong>en</strong>tal constraints, with the cuts imposed on CO 2<br />

emissions, and ever increasing oil bills create new chall<strong>en</strong>ges:<br />

cutting vehicle weights, reducing <strong>en</strong>gine capacities and<br />

reducing tyre drag. And there are other chall<strong>en</strong>ges: developing<br />

new micro-hybrid technology (cutting power to the <strong>en</strong>gine<br />

wh<strong>en</strong> a vehicle has stopped), hybrid technology (thermal and<br />

electric motor combinations), all-electric systems, and other<br />

propulsion methods. At pres<strong>en</strong>t, there are many projects<br />

underway, at various stages of advancem<strong>en</strong>t. Compon<strong>en</strong>t<br />

suppliers clearly have a part to play in technological advances,<br />

and constructors are prepared to pay dearly to achieve CO 2<br />

emission cuts of just a few grams. While the chall<strong>en</strong>ges are<br />

many, the outlook for the major global compon<strong>en</strong>t suppliers is<br />

good, in terms of both volume and of profitability. _YL<br />

Major world auto compon<strong>en</strong>t companies<br />

Rank Company Nationality Turnover 2010 Change<br />

USD billions 2010/2009<br />

1 Bosch Germany 62.9 24%<br />

2 Johnson Controls (1) USA 34.3 20%<br />

3 D<strong>en</strong>so (*) Japan 35.7 5%<br />

4 Aisin Seiki Japan 25.7 10%<br />

5 Magna Canada 25.0 27%<br />

6 Mobis South Korea 19.2 29%<br />

7 Faurecia France 18.3 48%<br />

8 TRW USA 14.4 23%<br />

9 Delphi (2) USA 13.8 ns<br />

10 Valéo France 12.8 28%<br />

(*)<br />

Figures for the Japanese groups are for the half year to the <strong>en</strong>d of September 2010<br />

(1)<br />

For Johnson Controls, figures are for annual accounts to the <strong>en</strong>d of September 2010<br />

(2)<br />

Non-compararable; Delphi came out of Chapter 11 on October 6, 2009<br />

Source: companies<br />

New car registrations by region, personal vehicles<br />

12 mos. to 31 May 12 mos. to 31 May Change<br />

Market 2011 2010 2010/2009<br />

Europe-30 13,721,466 14,619,924 -6.1%<br />

Russia 2,272,947 1,436,305 58.2%<br />

USA 12,542,070 10,913,827 14.9%<br />

Source: OICA<br />

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