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<strong>Euler</strong> <strong>Hermes</strong><br />

Economic Outlook no. 6 | 2011 - Global Sectors Review<br />

Global risk<br />

B <br />

Chemicals<br />

In tune with the health of world trade<br />

Overview: back to a bull cycle<br />

Estimated at €2.1 trillion excluding pharmaceuticals,<br />

worldwide chemical sales recovered remarkably in 2010. This<br />

came on the heels of two dangerous years, in 2008 and ev<strong>en</strong><br />

more in 2009, during which period they fell to €1.87 trillion.<br />

World chemical production rose 9.3% by volume betwe<strong>en</strong> 2009<br />

and 2010, boosted in particular by output in Asia (+13%) and in<br />

the European Union (+10%). It b<strong>en</strong>efited from massive<br />

restocking and from a dramatic revival in demand from<br />

operators in the chemical industry’s biggest markets, led for<br />

their part by the electronics and automotive sectors. Asia,<br />

North America and the EU together account for 85% of global<br />

chemical turnover, with China on its own accounting for 22%<br />

and now tailing Europe, at 24%.<br />

Curr<strong>en</strong>t situation: a successful year<br />

The effects of the cyclical upturn in the sector at the <strong>en</strong>d of<br />

2010, translated into excell<strong>en</strong>t financial performances by the<br />

major world chemical operators, such as BASF, which doubled<br />

its profitability. The measures operators took in response to the<br />

crisis to boost productivity and refocus on activities in which<br />

they occupy key positions have helped in this. But some<br />

geographical markets, like some segm<strong>en</strong>ts of the chemicals<br />

sector, are not doing so well as others. European petrochemical<br />

companies, for example, are forced to restructure in the face of<br />

price competition from their Middle Eastern counterparts. On<br />

the other side of the Atlantic, the industry is suffering from the<br />

poor state of its second biggest market, resid<strong>en</strong>tial<br />

construction, which failed to revive last year. In the <strong>en</strong>d, it is<br />

Asia and the EU that are b<strong>en</strong>efiting more from the growth in the<br />

chemicals market: Asia – including, of course, China – through<br />

their necessary investm<strong>en</strong>ts in infrastructure and in<br />

developing their industries, and the EU due to its strong<br />

positioning in exports, posting a 2010 sectoral trade surplus of<br />

€47 billion. The slight slowing of activity in the sector in Q4 2010<br />

proved only short-lived. The first quarter of 2011 brought a<br />

revival in chemical production, with the European industry, for<br />

example, posting a quarterly increase of 3.2% (after +1.5% in<br />

Q3).<br />

Outlook: 2011 looks good<br />

Ev<strong>en</strong> so, European chemical production has not caught up to<br />

its pre-crisis level. At its curr<strong>en</strong>t rate, it will achieve this during<br />

2012. The European Chemical Industry Council (CEFIC) has<br />

revised its 2011 growth forecast for the European chemical<br />

sector upwards to 4.5% by volume, against an initial forecast of<br />

below 3%, boosting our forecast for world market growth to 7%.<br />

The impact of a pot<strong>en</strong>tial upward drift in material input costs –<br />

in the first place, oil – would seem to weigh less than before on<br />

the margins of the major players in the sector. Acting on the<br />

lessons of the past crisis, they have become key players in<br />

certain fields, gaining positions where they can resist calls<br />

from their customers to cut prices. _ML<br />

Major world chemicals groups<br />

Rank Company Nationality Turnover 2010 Change<br />

USD billions 2010/2009<br />

1 BASF Germany 85 20%<br />

2 Dow Chemical USA 54 20%<br />

3 Lyondellbasell (*) USA / Luxembourg 41 34%<br />

4 Sabic Saudi Arabia 41 47%<br />

6 Dupont de Nemours USA 32 21%<br />

7 Ineos (**) UK 31 22%<br />

8 Bayer Germany 24 15%<br />

9 Mitsubishi Chemical Japan 21 -11%<br />

10 Akzo Nobel Netherlands 19 7%<br />

(*)<br />

Basis not comparable (**) Estimates<br />

Source: Companies<br />

World chemical production, by region<br />

Zone 2010 2000<br />

European Union 24% 32%<br />

North America 21% 28%<br />

Asia (excl. Japan and China) 16% 13%<br />

Japan 6% 12%<br />

China 22% 6%<br />

Latin America 5% 4%<br />

Rest of world 6% 5%<br />

Source: Cefic Chemdata<br />

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