evision: - Early Television Foundation

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TELEVISION: THE REVOLUTION
also technical and cultural. However,
if there
is no regulation, from inside or out, abuses are
inevitable. And then all hell will break loose.
For television belongs to the people. Viewers
will be keenly aware of everything that goes on.
And if commercial television falls short of the
people's expectations, offends their taste,
or outrages
their sense of justice, the "powers-that-be"
may just as well throw in the sponge. And
American business will have lost its share in the
greatest avenue for reaching
since the beginning of time.
* * *
There are two kinds of revolutions :
other men's minds
bloodless
and violent. The revolution in television may be
a smooth, gradual transition. Or it
may explode
the entertainment industry with the impact of a
block-buster bomb. The difference
intelligent,
of terror" is
between an
progressive conversion and a "reign
planning.
This very moment the best minds of the
United Nations are planning political
and economic
changes which must take place in this
world-after-the-war. We must use the same foresight
in planning the revolution which is certain
to come with television.