evision: - Early Television Foundation

"WHAT DO YOU EXPECT IN
TELEVISION?"
.IGHT now television is in a position comparable
to motion pictures and radio at the close
of World War I.
invention
has seen a few scattered demonstrations.
The audience is
The public knows about the
just waiting for the play
to begin. The stage is set for television to become
a bigger entertainment medium and a
than motion pictures and
bigger money-maker
radio combined. Up to this writing, no definite
course has been laid out for the commercial
development of the new art.
Who's going to decide which of many courses
the new entertainment industry will follow?
The answer is
you. Not "You, John Jones,"
but "You, One Hundred Million John Joneses."
We may not realize it yet, but the television
screen is
going to be an extremely personal
thing. The tele entertainer will be a "guest in
your living room" in a more real sense of the
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