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of youth social group that is commonly found throughout Niger. In Niger, the same listening club
members meet weekly (or more often) to discuss PDEV radio programs and often listen to the program
as a group. In Chad, the membership of listening clubs rotates weekly, and the clubs are more akin to
weekly events, which are organized by PDEV community reporters, who are paid a small amount to
facilitate and record the sessions. 59
Figure 12: Map of PDEV-Chad media activities
The listening clubs in Chad (also called listening tea gatherings) are designed to attract different listeners
each time and many of the community reporters serving as facilitators use MP3 players to reach
communities that are outside the range of PDEV radio station partners. Because of this difference in
design and implementation, the Chadian PDEV listening clubs, while fewer in number than can be found
in Niger, have the potential to reach a diverse (because rotating) group of listeners, which includes
those who would be otherwise underserved because they live beyond the read of radio broadcasts.
Although the number of listening club members is growing in both Niger and Chad, a return
visit to Birni N‘Konni (Konni) Niger in 2011 revealed that the nature of listening club activities has also
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For more in-depth information on community reporters and listening groups see pages 16–21 of the 2010 midline
report.
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