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oadcast. (Each radio program has its own line). <strong>The</strong> phones are plugged in<strong>to</strong> a lap<strong>to</strong>p computer and<br />

incoming messages are recorded via <strong>the</strong> software and are <strong>the</strong>n aggregated and exported in<strong>to</strong> Excel<br />

format for easy viewing.<br />

Figure 15: <strong>The</strong> Frontline SMS-Text message capture system<br />

Figure 16: Listener messages from Frontline, exported <strong>to</strong> Excel format<br />

Listeners send text messages <strong>to</strong> <strong>the</strong> PDEV media team 62 in response <strong>to</strong> quiz questions included in <strong>the</strong><br />

radio shows or general questions about <strong>the</strong> <strong>the</strong>mes discussed on <strong>the</strong> radio programs. <strong>The</strong> messages sent<br />

by listeners are <strong>the</strong>n read by PDEV radio program producers (and o<strong>the</strong>r staff, if interested) and<br />

depending on <strong>the</strong> nature of listener input, comments sometimes make <strong>the</strong>ir way in<strong>to</strong> new radio<br />

programs. In my discussion with PDEV producers I learned that producers read and use listener input<br />

for a variety of purposes: <strong>the</strong>y announce quiz winners, <strong>the</strong>y thank listeners from a particular region or<br />

62<br />

In Chad listeners must pay <strong>to</strong> send text messages <strong>to</strong> <strong>the</strong> Frontline system. In Niger, <strong>the</strong> PDEV media team has<br />

successfully negotiated with a local carrier <strong>to</strong> establish a ―green line‖ (numero vert) that is free <strong>to</strong> users.<br />

31

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