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<strong>Title</strong><br />
<strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>in</strong> <strong>Peru</strong>: <strong>Survival</strong> a<br />
Liberalization<br />
Author(s) Shimizu, Tatsuya<br />
Citation IDE Discussion Paper. No. 7. 2004.8<br />
Issue Date 2004-08<br />
URL<br />
http://hdl.h<strong>and</strong>le.net/2344/197<br />
Rights<br />
http://ir.ide.go.jp/
INSTITUTE OF DEVELOPING ECONOMIES<br />
Discussion Papers are prelim<strong>in</strong>ary materials circulated<br />
to stimulate discussions <strong>and</strong> critical comments<br />
<br />
DISCUSSION PAPER No. 7<br />
<strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>in</strong> <strong>Peru</strong>: <strong>Survival</strong><br />
<strong>and</strong> <strong>Expansion</strong> <strong>under</strong> <strong>the</strong><br />
Liberalization<br />
Tatsuya SHIMIZU*<br />
Abstract<br />
It is argued that jo<strong>in</strong>t stock companies would be transformed from family firms to<br />
managerial firms with <strong>the</strong>ir development <strong>in</strong> size <strong>and</strong> scope. Such managerial firms<br />
would have many small shareholders; hence <strong>the</strong> ownership <strong>and</strong> management of <strong>the</strong> firm<br />
would be separated. However, <strong>in</strong> many develop<strong>in</strong>g countries <strong>in</strong>clud<strong>in</strong>g <strong>Peru</strong>, family<br />
bus<strong>in</strong>esses, <strong>in</strong> which families control both ownership <strong>and</strong> management, still play an<br />
important role <strong>in</strong> <strong>the</strong> national economy. After <strong>the</strong> liberalization of economy, which<br />
started <strong>in</strong> <strong>Peru</strong> <strong>in</strong> <strong>the</strong> 1990s, <strong>the</strong> national market has become more competitive due to<br />
<strong>the</strong> <strong>in</strong>crease <strong>in</strong> participation of foreign capitals. To secure competitiveness, it is<br />
<strong>in</strong>dispensable for family bus<strong>in</strong>esses to obta<strong>in</strong> management resources such as f<strong>in</strong>ancial,<br />
human <strong>and</strong> technological resources from outside of <strong>the</strong> families. In order to do so<br />
without los<strong>in</strong>g <strong>the</strong> control over ownership <strong>and</strong> management, <strong>Peru</strong>vian family bus<strong>in</strong>esses<br />
have <strong>in</strong>corporated companies with dist<strong>in</strong>ct characteristics to <strong>the</strong> extent that <strong>the</strong>y can<br />
secure <strong>the</strong> control over ownership <strong>and</strong> management <strong>in</strong>side of <strong>the</strong>ir group. While<br />
keep<strong>in</strong>g exclusive control of companies <strong>in</strong> traditional sectors, <strong>the</strong>y actively seek alliance<br />
with o<strong>the</strong>r families <strong>and</strong> foreign capitals <strong>in</strong> competitive sectors. The management of<br />
1
companies with different degrees of control allows <strong>the</strong>m to survive <strong>in</strong> today’s rapidly<br />
chang<strong>in</strong>g bus<strong>in</strong>ess environment.<br />
Keywords: family bus<strong>in</strong>ess, jo<strong>in</strong>t stock companies, ownership, management, <strong>Peru</strong><br />
JEL classification: M19, O54<br />
* Staff Researcher, Lat<strong>in</strong> American Studies Group, Area Studies Center, IDE<br />
(tats@ide.go.jp)<br />
The Institute of Develop<strong>in</strong>g Economies (IDE) is a semi-governmental,<br />
nonpartisan, nonprofit research <strong>in</strong>stitute, founded <strong>in</strong> 1958. The Institute<br />
merged with <strong>the</strong> Japan External Trade Organization (JETRO) on July 1, 1998.<br />
The Institute conducts basic <strong>and</strong> comprehensive studies on economic <strong>and</strong><br />
related affairs <strong>in</strong> all develop<strong>in</strong>g countries <strong>and</strong> regions, <strong>in</strong>clud<strong>in</strong>g Asia, Middle<br />
East, Africa, Lat<strong>in</strong> America, Oceania, <strong>and</strong> East Europe.<br />
The views expressed <strong>in</strong> this publication are those of <strong>the</strong> author(s). Publication does<br />
not imply endorsement by <strong>the</strong> Institute of Develop<strong>in</strong>g Economies of any of <strong>the</strong> views<br />
expressed.<br />
INSTITUTE OF DEVELOPING ECONOMIES (IDE), JETRO<br />
3-2-2, WAKABA, MIHAMA-KU, CHIBA-SHI<br />
CHIBA 261-8545, JAPAN<br />
©2004 by Institute of Develop<strong>in</strong>g Economies, JETRO<br />
2
Introduction<br />
<strong>Peru</strong> has been depend<strong>in</strong>g <strong>in</strong> primary exports such as m<strong>in</strong><strong>in</strong>g <strong>and</strong> agricultural<br />
products <strong>in</strong> its history. Although foreign companies had been dom<strong>in</strong>ant <strong>in</strong> <strong>the</strong>ir<br />
exports until <strong>the</strong> first half of <strong>the</strong> 20th century, some <strong>Peru</strong>vian companies that exist today<br />
started <strong>the</strong>ir bus<strong>in</strong>ess at <strong>the</strong> turn of <strong>the</strong> century <strong>and</strong> became to compete with foreign<br />
companies. Most of <strong>the</strong>se companies can be called family bus<strong>in</strong>esses, <strong>in</strong> which<br />
found<strong>in</strong>g families exclusively control ownership <strong>and</strong> management of <strong>the</strong>ir companies.<br />
The participation of foreign capitals <strong>in</strong> <strong>the</strong> <strong>Peru</strong>vian economy was greatly<br />
changed by <strong>the</strong> military government established by General Velasco at <strong>the</strong> end of 1960s.<br />
The government attempted to control economic activities by establish<strong>in</strong>g state-owned<br />
enterprises, <strong>and</strong> aimed at <strong>in</strong>dustrialization by substitut<strong>in</strong>g imports. At <strong>the</strong> same time,<br />
<strong>the</strong> government limited <strong>the</strong> participation of foreign capitals <strong>in</strong> economic activities <strong>and</strong><br />
favored national capitals, or local family bus<strong>in</strong>esses. For example, foreign capitals<br />
were forced to decrease <strong>the</strong>ir participation <strong>in</strong> bank<strong>in</strong>g activities, <strong>and</strong> some decided to<br />
withdraw from <strong>the</strong> country sell<strong>in</strong>g stocks to local family bus<strong>in</strong>esses. The family<br />
bus<strong>in</strong>esses took advantage of this situation <strong>and</strong> exp<strong>and</strong>ed <strong>the</strong>ir activities from <strong>the</strong>ir<br />
traditional bus<strong>in</strong>ess such as agriculture <strong>and</strong> commerce to new areas like manufactur<strong>in</strong>g.<br />
Despite of adverse economic environment <strong>in</strong> <strong>the</strong> 1980s, <strong>the</strong>se family bus<strong>in</strong>esses<br />
exp<strong>and</strong>ed <strong>the</strong>ir scale <strong>and</strong> scope with<strong>in</strong> <strong>the</strong> protected national economy.<br />
The economic liberalization reform <strong>in</strong> <strong>the</strong> 1990s changed this panorama. The<br />
government started to privatize major public enterprises <strong>in</strong> bank<strong>in</strong>g, petroleum,<br />
electricity, telecommunication sectors, etc. It also elim<strong>in</strong>ated foreign exchange control,<br />
reduced <strong>and</strong> simplified tariffs. Not only transnational companies <strong>in</strong> Europe <strong>and</strong> North<br />
America participated <strong>in</strong> <strong>the</strong> privatized sectors, but also major corporations <strong>in</strong> Lat<strong>in</strong><br />
American region made <strong>in</strong>roads <strong>in</strong>to <strong>Peru</strong>vian markets <strong>in</strong> food <strong>and</strong> consumer goods<br />
sectors.<br />
S<strong>in</strong>ce <strong>the</strong> economic liberalization, <strong>Peru</strong>vian family bus<strong>in</strong>esses have been<br />
loos<strong>in</strong>g <strong>the</strong>ir territories by <strong>the</strong> expansion of foreign capitals. In 1999, Banco Wiese,<br />
one of <strong>the</strong> major banks established by national capital, was sold to an Italian f<strong>in</strong>ancial<br />
group. In 2002, beer company Backus, which absorbed all national breweries <strong>and</strong><br />
enjoyed monopoly <strong>in</strong> <strong>the</strong> national market, was acquired by Colombian company that<br />
3
aims to <strong>in</strong>tegrate <strong>the</strong> regional market.<br />
However, <strong>the</strong>re are some <strong>Peru</strong>vian family bus<strong>in</strong>esses that took advantage of <strong>the</strong><br />
liberalization <strong>and</strong> streng<strong>the</strong>ned <strong>the</strong>ir bus<strong>in</strong>esses. One of <strong>the</strong> best examples is Romero<br />
Group, <strong>the</strong> largest family bus<strong>in</strong>ess group <strong>in</strong> today’s <strong>Peru</strong>. Banco de Crédito, largest<br />
bank <strong>in</strong> <strong>the</strong> country <strong>and</strong> <strong>the</strong> flagship company of <strong>the</strong> group, has been exp<strong>and</strong><strong>in</strong>g its<br />
territory to Bolivia, Colombia <strong>and</strong> Ecuador. In 2003, it purchased a retail section of a<br />
Spanish bank <strong>in</strong> <strong>Peru</strong>. Also, <strong>the</strong> group absorbed a foreign <strong>and</strong> a national company for<br />
its food bus<strong>in</strong>ess, <strong>and</strong> founded <strong>the</strong> largest food <strong>and</strong> consumer goods manufacturer<br />
Alicorp <strong>in</strong> 1996.<br />
This paper <strong>in</strong>tends to analyze <strong>the</strong> evolution of <strong>Peru</strong>vian family bus<strong>in</strong>esses after<br />
<strong>the</strong> liberalization by focus<strong>in</strong>g on <strong>the</strong> control of ownership <strong>and</strong> management by families.<br />
The first section briefly presents arguments on <strong>the</strong> evolution of family bus<strong>in</strong>esses. It<br />
also mentions exist<strong>in</strong>g studies on <strong>Peru</strong>vian family bus<strong>in</strong>ess. The second section<br />
expla<strong>in</strong>s <strong>the</strong> change of bus<strong>in</strong>ess environment <strong>in</strong> <strong>the</strong> economic liberalization process after<br />
1990. The company sales rank<strong>in</strong>g is used to verify <strong>the</strong> change <strong>in</strong> <strong>the</strong> presence of<br />
public, foreign <strong>and</strong> family bus<strong>in</strong>ess companies. The third section presents three cases<br />
of <strong>Peru</strong>vian family bus<strong>in</strong>esses expla<strong>in</strong><strong>in</strong>g <strong>the</strong>ir control of ownership <strong>and</strong> management.<br />
The fourth section concludes how <strong>Peru</strong>vian family bus<strong>in</strong>esses experience <strong>the</strong>ir evolution<br />
<strong>in</strong> order to ma<strong>in</strong>ta<strong>in</strong> <strong>and</strong> exp<strong>and</strong> <strong>in</strong> a liberalized economy.<br />
1. Evolution of <strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong><br />
Accord<strong>in</strong>g to A.D. Ch<strong>and</strong>ler 1 , with <strong>the</strong> growth of a jo<strong>in</strong>t stock company <strong>in</strong> its<br />
size, orig<strong>in</strong>al share holders, such as family members <strong>and</strong> small number of <strong>in</strong>vestors,<br />
cannot secure <strong>the</strong> entire share. Through sales of shares <strong>in</strong> a stock exchange, a large<br />
number of small share holders emerge. These small share holders are only <strong>in</strong>terested<br />
<strong>in</strong> stock price <strong>and</strong> dividend, while <strong>the</strong> management of company is transferred from a<br />
found<strong>in</strong>g family to professional salaried managers. This often occurs <strong>in</strong> a family<br />
bus<strong>in</strong>ess because a family has limits <strong>in</strong> its f<strong>in</strong>ancial <strong>and</strong> human resources. With a<br />
family bus<strong>in</strong>ess exp<strong>and</strong><strong>in</strong>g its scopes to <strong>in</strong>dustries which require larger capital, such as<br />
manufactur<strong>in</strong>g, <strong>the</strong> family needs to obta<strong>in</strong> <strong>the</strong> capital from outside. Also, <strong>in</strong> order to<br />
1 Ch<strong>and</strong>ler (1995), Morikawa (1996) p.12.<br />
4
<strong>in</strong>vest <strong>in</strong> an <strong>in</strong>dustry <strong>in</strong> which family members do not have knowledge <strong>and</strong> experience,<br />
it is necessary to hire professional managers who are educated <strong>and</strong> experienced <strong>in</strong> <strong>the</strong><br />
area. This process of separat<strong>in</strong>g ownership <strong>and</strong> management, along with <strong>the</strong><br />
development of managerial hierarchy, or <strong>the</strong> transformation from family firms to<br />
managerial firms, is a common phenomenon among large companies <strong>in</strong> <strong>the</strong> United<br />
States.<br />
However, <strong>the</strong> separation of ownership <strong>and</strong> management is not a common<br />
phenomenon around <strong>the</strong> world accord<strong>in</strong>g to <strong>the</strong> study by La Porta <strong>and</strong> o<strong>the</strong>rs 2 . They<br />
made a research on <strong>the</strong> ownership structure of large corporations <strong>in</strong> 27 developed<br />
countries, <strong>and</strong> found out that except <strong>in</strong> economies with very good shareholder protection,<br />
such as <strong>in</strong> <strong>the</strong> United States, U.K. <strong>and</strong> o<strong>the</strong>r a few countries, <strong>the</strong> ownership of<br />
corporation is not widely spread, <strong>and</strong> <strong>the</strong>se firms are controlled by families or <strong>the</strong> state.<br />
In fact, <strong>in</strong> many develop<strong>in</strong>g countries, besides enterprises established by states or<br />
foreign capitals, most of large corporations founded by national capitalists are family<br />
owned. And <strong>the</strong> owner families control management of <strong>the</strong>se corporation.<br />
The liberalization <strong>and</strong> globalization of economy forced family bus<strong>in</strong>esses to<br />
change <strong>in</strong> order to adapt to a new economic environment. While some family<br />
bus<strong>in</strong>esses have survived, many o<strong>the</strong>rs have disappeared. Hosh<strong>in</strong>o presents two<br />
perspectives about <strong>the</strong> changes of family bus<strong>in</strong>esses 3 . The one perspective is a decl<strong>in</strong>e<br />
of family bus<strong>in</strong>ess. She argues that family bus<strong>in</strong>esses are decl<strong>in</strong><strong>in</strong>g because of <strong>the</strong><br />
changes of bus<strong>in</strong>ess environment. Some of <strong>the</strong> important factors that supported <strong>the</strong><br />
development of family bus<strong>in</strong>ess are stable economic growth <strong>and</strong> protection of national<br />
economy by <strong>the</strong> state. These two factors have been reduced or disappeared <strong>in</strong> <strong>the</strong><br />
process of <strong>the</strong> structural adjustment <strong>and</strong> liberalization, which many Lat<strong>in</strong> American<br />
countries implemented after <strong>the</strong> debt crisis <strong>in</strong> <strong>the</strong> early 1980s. In case of Asia, <strong>the</strong><br />
economic crisis <strong>in</strong> <strong>the</strong> second half of <strong>the</strong> 1990s <strong>in</strong>terrupted a stable economic growth,<br />
<strong>and</strong> <strong>the</strong> protection of national economy was removed. In addition, with <strong>the</strong> expansion<br />
of a family bus<strong>in</strong>ess <strong>in</strong> its size <strong>and</strong> scope, it faces its limit of management resources<br />
with<strong>in</strong> a family, namely f<strong>in</strong>ancial, human <strong>and</strong> technical resources. The family needs to<br />
depend more on resources from outside. Because of <strong>the</strong> changes of bus<strong>in</strong>ess<br />
2 La Poarta, et. al. (1999).<br />
3 Hos<strong>in</strong>o ed. (2004).<br />
5
environment <strong>and</strong> <strong>the</strong> limit of management resources <strong>in</strong>side a family, a family bus<strong>in</strong>ess is<br />
decl<strong>in</strong><strong>in</strong>g.<br />
The o<strong>the</strong>r perspective is <strong>the</strong> evolution of family bus<strong>in</strong>ess. Some family<br />
bus<strong>in</strong>esses are not only surviv<strong>in</strong>g, but also exp<strong>and</strong><strong>in</strong>g. Also, new family bus<strong>in</strong>esses<br />
are emerg<strong>in</strong>g after <strong>the</strong> liberalization of economy. Fur<strong>the</strong>rmore, some family<br />
bus<strong>in</strong>esses <strong>in</strong> develop<strong>in</strong>g countries have made <strong>the</strong>mselves <strong>in</strong>to mult<strong>in</strong>ational enterprises<br />
<strong>and</strong> have started to make <strong>in</strong>vestment <strong>in</strong> o<strong>the</strong>r countries <strong>in</strong> <strong>the</strong> region. These family<br />
bus<strong>in</strong>esses have overcome <strong>the</strong>ir limits <strong>in</strong> management resources <strong>in</strong>side <strong>the</strong> family, <strong>and</strong><br />
adapted <strong>the</strong>mselves to new bus<strong>in</strong>ess environment. The question is if <strong>the</strong>se family<br />
firms are go<strong>in</strong>g to become managerial firms <strong>in</strong> which ownership <strong>and</strong> management are<br />
separated with developed managerial hierarchy as Ch<strong>and</strong>ler discusses.<br />
With respect to <strong>the</strong> exist<strong>in</strong>g studies on <strong>Peru</strong>vian family bus<strong>in</strong>ess, it is worth to<br />
mention <strong>the</strong> works by Carlos Malpica. He published a series of books called Los<br />
Dueños del Perú (The Owners of <strong>Peru</strong>) dur<strong>in</strong>g 1960s <strong>and</strong> 70s which listed pr<strong>in</strong>ciple<br />
properties of major families <strong>in</strong> <strong>Peru</strong>. The list <strong>in</strong>cluded general <strong>in</strong>formation of farms,<br />
m<strong>in</strong>es, <strong>in</strong>dustrial companies that belonged to each family. In 1989, he also published<br />
El Poder Económico en el Perú (Economic Power <strong>in</strong> <strong>Peru</strong>). This two-volume title<br />
conta<strong>in</strong>s <strong>in</strong>formation about families that formed bank<strong>in</strong>g <strong>and</strong> o<strong>the</strong>r bus<strong>in</strong>ess groups <strong>in</strong><br />
<strong>Peru</strong>. Malpica mentions a brief history of major families <strong>and</strong> <strong>the</strong>ir control over<br />
ownership <strong>and</strong> management of <strong>the</strong> companies. Eduardo Anaya published a book<br />
called Grupos de Poder Económico (Group of Economic Power), <strong>in</strong> which he described<br />
control by families over five major bank<strong>in</strong>g groups <strong>in</strong> <strong>Peru</strong>.<br />
A series of studies by Enrique Vásquez focus on development process of family<br />
bus<strong>in</strong>ess groups <strong>in</strong> <strong>Peru</strong>. In his book, Grupos Económicos en el Perú (Economic<br />
Group <strong>in</strong> <strong>Peru</strong>), he selected four major family bus<strong>in</strong>ess groups, namely Romero, Brescia,<br />
Wiese <strong>and</strong> Bentín, <strong>and</strong> exam<strong>in</strong>ed <strong>the</strong>ir evolution from <strong>the</strong>ir foundation <strong>in</strong> <strong>the</strong> late 19th<br />
century until 1990s. Francisco Dur<strong>and</strong> is also <strong>in</strong>volved <strong>in</strong> <strong>the</strong> similar studies with<br />
focus on today’s family bus<strong>in</strong>ess groups. In his article “Backus y la desaparición de<br />
los apóstoles” (Backus <strong>and</strong> disappearance of <strong>the</strong> Apostles), he chose 12 family bus<strong>in</strong>ess<br />
groups that pledged <strong>the</strong>ir cooperation to Garcia’s government <strong>in</strong> <strong>the</strong> late 1980s, plus<br />
some o<strong>the</strong>r new family bus<strong>in</strong>ess groups. Hav<strong>in</strong>g exam<strong>in</strong>ed <strong>the</strong> current situation of<br />
each group, he concluded that among 18 groups, 9 groups are stable while 6 groups are<br />
6
weaken<strong>in</strong>g <strong>and</strong> 3 groups have disappeared. He argued that those disappeared or<br />
weakened could not adapt new bus<strong>in</strong>ess environments.<br />
Based on <strong>the</strong>se exist<strong>in</strong>g studies, this study analyzes today’s family bus<strong>in</strong>ess <strong>in</strong><br />
<strong>Peru</strong>, utiliz<strong>in</strong>g <strong>in</strong>formation on companies that are available through public <strong>and</strong> private<br />
<strong>in</strong>stitutions.<br />
2. Economic Reforms <strong>and</strong> Changes <strong>in</strong> <strong>the</strong> 1990s<br />
2-1. Economic Reforms<br />
The Fujimori government, which took power <strong>in</strong> July 1990, implemented<br />
economic reforms based on market liberalization. Liberalization consists of policies<br />
such as privatization of public enterprises, simplification <strong>and</strong> reduction of tariff,<br />
deregulation of foreign exchange regime, etc. Revisions of laws <strong>and</strong> regulations for<br />
bank<strong>in</strong>g, capital market, corporations are especially relevant for changes <strong>in</strong> bus<strong>in</strong>ess<br />
environment <strong>in</strong> <strong>Peru</strong>. In bank<strong>in</strong>g law, Super<strong>in</strong>tendent of Banks <strong>and</strong> Insurances<br />
(Super<strong>in</strong>tendencia de Banca y Seguros: SBS) is established to monitor <strong>the</strong> f<strong>in</strong>ancial<br />
sector. It obliged f<strong>in</strong>ancial <strong>in</strong>stitutions to disclose <strong>in</strong>formation. State banks for<br />
agriculture, <strong>in</strong>dustry, m<strong>in</strong><strong>in</strong>g <strong>and</strong> hous<strong>in</strong>g were closed down, <strong>and</strong> state-owned<br />
commercial banks were privatized.<br />
In <strong>the</strong> capital market, <strong>the</strong> reforms were aimed at to reactivate capital market to<br />
help corporations to raise capital <strong>and</strong> to provide <strong>in</strong>vestors with variety of f<strong>in</strong>ancial<br />
products. The National Council of Enterprises <strong>and</strong> Stocks (Consejo Nacional de<br />
Empresas y Valores: CONASEV) played a major role as a supervisor of <strong>the</strong> capital<br />
market. A private pension fund system was <strong>in</strong>troduced, <strong>and</strong> <strong>the</strong> adm<strong>in</strong>istrators of <strong>the</strong><br />
fund called AFP (Adm<strong>in</strong>istradores de Fopdos de Pensiones) became important<br />
<strong>in</strong>stitutional <strong>in</strong>vestors <strong>in</strong> <strong>the</strong> capital market. As a result, transaction <strong>in</strong> Lima Stock<br />
Exchange (Bolsa de Valores de Lima: BVL) <strong>in</strong>creased from US$ 764 million <strong>in</strong> 1990 to<br />
US$ 12,131 million <strong>in</strong> 1997 4 . In 2004, around 200 corporations are listed <strong>in</strong> BVL.<br />
Corporate laws (Ley de Sociedades Generales) were revised <strong>in</strong> 1997. The<br />
new corporate laws divide jo<strong>in</strong>t-stock companies <strong>in</strong>to two forms: private or closed<br />
(Sociedad Anónima Cerrada: S.A.C.) <strong>and</strong> public or open (Sociedad Anónima Abierta:<br />
4 Morris <strong>and</strong> Muñoz [2000:440].<br />
7
S.A.A.). Through <strong>the</strong> reform, foundation of private corporations became easier than<br />
before because <strong>the</strong> number of m<strong>in</strong>imum directors was reduced from three to two, <strong>and</strong><br />
<strong>the</strong> <strong>in</strong>stallation of board of directors <strong>and</strong> external audit<strong>in</strong>g became optional. In case of<br />
public corporations, <strong>the</strong> law obliges to have directors that represent m<strong>in</strong>ority<br />
shareholders, to receive external audit<strong>in</strong>g <strong>and</strong> to register corporate <strong>and</strong> f<strong>in</strong>ancial<br />
<strong>in</strong>formation to CONASEV.<br />
2-2. Privatization <strong>and</strong> Foreign Investment<br />
In order to exam<strong>in</strong>e how <strong>the</strong>se changes of bus<strong>in</strong>ess environment <strong>in</strong> <strong>the</strong> 1990s<br />
affected family bus<strong>in</strong>ess <strong>in</strong> <strong>Peru</strong>, <strong>the</strong> top 100 sales rank<strong>in</strong>g of corporations <strong>in</strong> <strong>Peru</strong><br />
prepared by <strong>Peru</strong> Top Publications is used 5 . The author classified top 100 companies<br />
<strong>in</strong>to four categories: state owned, foreign capital, family-owned <strong>and</strong> o<strong>the</strong>r. Numbers of<br />
companies <strong>in</strong> each categories <strong>and</strong> <strong>the</strong>ir sales share among 100 companies are<br />
summarized <strong>in</strong> Table 1. The table also <strong>in</strong>cludes figures for top 50 companies <strong>in</strong> order<br />
to <strong>in</strong>crease accuracy <strong>in</strong> classification.<br />
Table 1 shows three tendencies. The first is <strong>the</strong> replacement of state<br />
enterprises by foreign capitals. From 1987 to 2001, <strong>the</strong> number of state enterprises<br />
decreased from 28 to 12, while that of foreign capitals <strong>in</strong>creased from 25 to 41. This is<br />
because foreign capitals actively participated <strong>in</strong> privatization of large state enterprises <strong>in</strong><br />
petroleum, communication <strong>and</strong> m<strong>in</strong><strong>in</strong>g sectors. In terms of sales shares, state<br />
enterprises represented 50% while foreign capitals represented 20% <strong>in</strong> 1987. The<br />
foreign capitals caught up with <strong>the</strong> state enterprises <strong>in</strong> 1994, <strong>and</strong> reversed <strong>in</strong> 2001.<br />
The second is <strong>the</strong> slight decl<strong>in</strong>e of family bus<strong>in</strong>esses. Although <strong>the</strong> number of family<br />
owned firms <strong>in</strong>creased from 43 <strong>in</strong> 1987 to 46 <strong>in</strong> 1994, it decreased to 30 <strong>in</strong> 2001. The<br />
same tendency can be confirmed with <strong>the</strong> changes <strong>in</strong> <strong>the</strong> top 50 companies. After <strong>the</strong><br />
<strong>in</strong>itial decl<strong>in</strong>ed of economy because of <strong>the</strong> shock brought by <strong>the</strong> abrupt liberalization at<br />
<strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of 1990s, <strong>the</strong> economy recovered <strong>in</strong> a few years. <strong>Family</strong> bus<strong>in</strong>esses<br />
started to grow through this recuperation. Some of <strong>the</strong>m participated <strong>in</strong> <strong>the</strong><br />
privatization <strong>and</strong> listed <strong>in</strong> <strong>the</strong> top 100. However, <strong>the</strong> recession that started <strong>in</strong> 1998<br />
elim<strong>in</strong>ated <strong>the</strong>m from <strong>the</strong> list. The third is <strong>the</strong> concentration of foreign capitals <strong>in</strong>to<br />
5 The rank<strong>in</strong>g <strong>in</strong>clude both public <strong>and</strong> private companies, but excludes f<strong>in</strong>ancial<br />
corporations (banks, <strong>in</strong>surance, pension funds, etc.)<br />
8
higher ranks. Compar<strong>in</strong>g <strong>the</strong> top 100 <strong>and</strong> <strong>the</strong> top 50 companies, <strong>the</strong> presence of<br />
foreign capitals are stronger <strong>in</strong> <strong>the</strong> top 50 companies.<br />
Consider<strong>in</strong>g <strong>the</strong> result of this analysis, it is confirmed that foreign capitals have<br />
<strong>in</strong>creased <strong>the</strong>ir presence through privatization of state enterprises, <strong>and</strong> <strong>Peru</strong>vian family<br />
bus<strong>in</strong>ess is fac<strong>in</strong>g very competitive market environment.<br />
2-3. Major Economic Groups<br />
In order to closely exam<strong>in</strong>e <strong>the</strong> competition between foreign capitals <strong>and</strong><br />
<strong>Peru</strong>vian family bus<strong>in</strong>esses, Table 2 listed 51 economic groups identified by <strong>Peru</strong> Top<br />
Publications <strong>in</strong> 2001. Among <strong>the</strong>se, <strong>the</strong> author classified 19 groups as that of foreign<br />
capitals, 31 as family bus<strong>in</strong>ess <strong>and</strong> 1 as o<strong>the</strong>r.<br />
This table shows that <strong>the</strong> presence of foreign capitals is very strong <strong>in</strong><br />
petroleum, telecommunications <strong>and</strong> bank<strong>in</strong>g <strong>in</strong>dustries. These are <strong>the</strong> <strong>in</strong>dustries that<br />
dem<strong>and</strong> huge capital <strong>and</strong> latest technologies. Spanish companies such as Repsol <strong>in</strong><br />
petroleum, Telefónica <strong>in</strong> telecommunications <strong>and</strong> Banco Bilibao Vizcaya <strong>in</strong> bank<strong>in</strong>g,<br />
which had participated <strong>in</strong> privatization process <strong>in</strong> Lat<strong>in</strong> American region, made <strong>in</strong>roads<br />
upon <strong>Peru</strong>vian market. Meanwhile, <strong>Peru</strong>vian family bus<strong>in</strong>ess companies ma<strong>in</strong>ta<strong>in</strong><br />
<strong>the</strong>ir presence <strong>in</strong> construction, cement, agriculture, real estates <strong>and</strong> textile <strong>in</strong>dustries.<br />
These are <strong>the</strong> ones from which families started <strong>the</strong>ir bus<strong>in</strong>ess. Compared with<br />
petroleum, telecommunication <strong>and</strong> bank<strong>in</strong>g <strong>in</strong>dustries, <strong>the</strong> sizes of capital required <strong>in</strong><br />
<strong>the</strong>se <strong>in</strong>dustries are very small. In <strong>the</strong> <strong>in</strong>dustries such as m<strong>in</strong><strong>in</strong>g, commerce <strong>and</strong><br />
beverage, food <strong>and</strong> toiletry, foreign capitals <strong>and</strong> family bus<strong>in</strong>ess are compet<strong>in</strong>g. In<br />
m<strong>in</strong><strong>in</strong>g <strong>in</strong>dustry, large corporations such as Sou<strong>the</strong>rn <strong>Peru</strong> Copper Corporation <strong>and</strong><br />
M<strong>in</strong>era Yanacocha 6 are foreign capitals while small <strong>and</strong> medium sized m<strong>in</strong>es are<br />
controlled by family bus<strong>in</strong>ess. In commerce, modern retail store cha<strong>in</strong>s such as Saga<br />
Falabella <strong>and</strong> Reipley are dom<strong>in</strong>ated by foreign capitals while <strong>in</strong> supermarket, which<br />
needs numerous local suppliers, family bus<strong>in</strong>ess such as Wong is competitive. In<br />
beverage, food <strong>and</strong> toiletry <strong>in</strong>dustry, <strong>Peru</strong>vian family bus<strong>in</strong>esses such as Alicorp,<br />
Backus, L<strong>in</strong>dley (Inca Kola) are compet<strong>in</strong>g fiercely with <strong>in</strong>ternational br<strong>and</strong>s such as<br />
Coca Cola, P&G, Uniliver.<br />
6 U.S. company Newmont holds 51.35% of shares while <strong>Peru</strong>vian company<br />
Buenaventura holds 43.6%.<br />
9
3. Cases from Three <strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong>es <strong>in</strong> <strong>Peru</strong><br />
This section attempts to analyze how family bus<strong>in</strong>esses <strong>in</strong> <strong>Peru</strong> have been<br />
try<strong>in</strong>g to survive <strong>in</strong> <strong>the</strong> competitive bus<strong>in</strong>ess environment s<strong>in</strong>ce <strong>the</strong> 1990s by closely<br />
exam<strong>in</strong><strong>in</strong>g <strong>the</strong>ir control of ownership <strong>and</strong> management of three representative family<br />
bus<strong>in</strong>esses <strong>in</strong> <strong>Peru</strong>, namely Romero, Brescia <strong>and</strong> Backus (Bentín family). Romero<br />
group consists of Banco de Crédito, <strong>the</strong> largest commercial bank <strong>in</strong> <strong>the</strong> country, <strong>and</strong><br />
Alicorp, <strong>the</strong> largest <strong>in</strong>dustrial company <strong>in</strong> private sector by national capital. Brescia<br />
group owns a half of Banco Cont<strong>in</strong>ental, one of <strong>the</strong> four major commercial banks <strong>in</strong> <strong>the</strong><br />
country, <strong>and</strong> M<strong>in</strong>sur, one of <strong>the</strong> largest t<strong>in</strong> producers <strong>in</strong> <strong>the</strong> world. It used to own<br />
Tejido La Unión, <strong>the</strong> biggest textile <strong>in</strong>dustrial group <strong>in</strong> <strong>the</strong> country at <strong>the</strong> end of <strong>the</strong><br />
1980s. Bentín family had been a major shareholder of Cervecería Backus & Johnston<br />
(Backus), <strong>the</strong> lead<strong>in</strong>g brewery <strong>in</strong> <strong>the</strong> country. S<strong>in</strong>ce <strong>the</strong> second half of <strong>the</strong> 1990s,<br />
Backus absorbed its competitors <strong>and</strong> established a monopoly. However, a Colombian<br />
brewery Bavaria acquired majority of its share <strong>in</strong> 2002. In this paper, Backus is treated<br />
as Bentín’s family bus<strong>in</strong>ess prior to its acquisition by Bavaria. In <strong>the</strong> follow<strong>in</strong>g<br />
sections, brief history of each family is overviewed followed by analysis of control over<br />
ownership <strong>and</strong> management.<br />
3-1. Romero Group: The Biggest <strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>in</strong> <strong>Peru</strong><br />
3-1-1. Brief History<br />
The orig<strong>in</strong> of Romero’s family bus<strong>in</strong>ess came from <strong>the</strong> foundation of C.<br />
Romero & Co. by Calixto Santo Romero, a Spanish immigrant, <strong>in</strong> <strong>the</strong> 1880s. The<br />
company was based <strong>in</strong> Piura, nor<strong>the</strong>rn coastal department of <strong>Peru</strong>. It was <strong>in</strong>volved <strong>in</strong><br />
export of panama hats, which were typical h<strong>and</strong>icrafts of <strong>the</strong> area. There was strong<br />
dem<strong>and</strong> for panama hats <strong>in</strong> <strong>the</strong> <strong>in</strong>ternational market, <strong>and</strong> Calixto accumulated capital<br />
through this bus<strong>in</strong>ess <strong>and</strong> <strong>in</strong>vested <strong>in</strong>to cotton g<strong>in</strong>n<strong>in</strong>g factories. In order to compete<br />
with o<strong>the</strong>r g<strong>in</strong>n<strong>in</strong>g factories for raw material, Calixto began help<strong>in</strong>g farmers f<strong>in</strong>ance<br />
<strong>the</strong>ir cultivation, <strong>the</strong>n bought cotton farms <strong>and</strong> launched to cultivate cotton <strong>in</strong> order to<br />
supply his g<strong>in</strong>n<strong>in</strong>g factories. He also <strong>in</strong>vested <strong>in</strong> Banco Italiano <strong>in</strong> 1918. In 1920s,<br />
10
he exp<strong>and</strong>ed his bus<strong>in</strong>ess to cotton oil production, <strong>and</strong> <strong>the</strong> company became familiar <strong>in</strong><br />
<strong>the</strong> region. Accord<strong>in</strong>g to Vásquez (2000 p.114), <strong>the</strong> company started to appo<strong>in</strong>t<br />
professional mangers <strong>and</strong> agronomists who played important roles for <strong>in</strong>troduction of<br />
new Pima variety of cotton <strong>in</strong> <strong>the</strong> region. At <strong>the</strong> same time, Calixto helped his relative,<br />
Feliciano del Campo Romero, to study economics <strong>and</strong> f<strong>in</strong>ance <strong>in</strong> Engl<strong>and</strong>. Feliciano<br />
succeeded Calixto’s bus<strong>in</strong>ess after his death <strong>in</strong> 1935 7 .<br />
It was Feliciano who pushed Romero’s family bus<strong>in</strong>ess to a nationwide<br />
bus<strong>in</strong>ess group through diversify<strong>in</strong>g its bus<strong>in</strong>ess <strong>in</strong>to <strong>the</strong> f<strong>in</strong>ancial sector. In 1951,<br />
Feliciano participated <strong>in</strong> a foundation of Banco Cont<strong>in</strong>ental, <strong>and</strong> <strong>in</strong>vested <strong>in</strong> an<br />
<strong>in</strong>surance company El Pacífico Compañía de Seguros y Reaseguros. Fur<strong>the</strong>rmore, he<br />
established a trad<strong>in</strong>g company, Calixto Mostert, a jo<strong>in</strong>t venture with a foreign capital.<br />
C. Romero & Co. is divided <strong>in</strong>to a few specialized companies such as: Almacenes<br />
Romero S.A. (import of agricultural <strong>in</strong>put <strong>and</strong> sales of oil based products), Romero S.A.<br />
(f<strong>in</strong>ance cotton cultivation <strong>and</strong> g<strong>in</strong>n<strong>in</strong>g), Romero & Co. Agents (trade agent). It also<br />
<strong>in</strong>vested <strong>in</strong> brewery Backus through <strong>the</strong> Lima stock exchange.<br />
Dur<strong>in</strong>g <strong>the</strong> military government of Velasco <strong>in</strong> <strong>the</strong> late 1960s <strong>and</strong> <strong>the</strong> early<br />
1970s, <strong>in</strong>dustrialization through import substitution policy gave preference to national<br />
capitalists over foreign capitalists. This policy helped Dionisio Romero Sem<strong>in</strong>ario, <strong>the</strong><br />
third generation of <strong>the</strong> family, exp<strong>and</strong> his family bus<strong>in</strong>ess. Dionisio, who was<br />
appo<strong>in</strong>ted as a director of <strong>the</strong> state Industrial Bank, took advantage of his position <strong>and</strong><br />
received loans to establish a textile company <strong>in</strong> Piura. Fur<strong>the</strong>rmore, Romero group<br />
bought g<strong>in</strong>n<strong>in</strong>g <strong>and</strong> vegetable oil plants from Anderson Clayton, which decided to<br />
withdraw from <strong>Peru</strong> because of unfavorable bus<strong>in</strong>ess environment for foreign capitals.<br />
Through this acquisition, Romero obta<strong>in</strong>ed not only large scale production base but also<br />
a new management system of Anderson Clayton. In a f<strong>in</strong>ancial sector, <strong>the</strong> military<br />
government imposed a restriction on participation of foreign capitals. They are<br />
allowed to own only up to 20% of stocks of banks <strong>in</strong> <strong>the</strong> country. Romero family,<br />
toge<strong>the</strong>r with o<strong>the</strong>r m<strong>in</strong>ority sharehold<strong>in</strong>g families of Banco de Crédito (ex Banco<br />
Italiano) such as Brescia, Raffo, Nicol<strong>in</strong>i, <strong>in</strong>creased <strong>the</strong>ir participation <strong>in</strong> <strong>the</strong> bank by<br />
purchas<strong>in</strong>g stocks released by Banque Sudameris. In 1979, <strong>the</strong>se <strong>Peru</strong>vian families<br />
7 Accord<strong>in</strong>g to Malpica (1989 p.83), Calixto’s children, Dionisio <strong>and</strong> Francisca Romero<br />
Iturrospe were <strong>in</strong>conspicuous beh<strong>in</strong>d Feliciano.<br />
11
took over <strong>the</strong> control of <strong>the</strong> bank, <strong>and</strong> Dionisio became <strong>the</strong> president of <strong>the</strong> board.<br />
By <strong>the</strong> 1980s, Romero group became one of <strong>the</strong> biggest family bus<strong>in</strong>esses <strong>in</strong><br />
<strong>the</strong> country. Although it faced a crisis of nationalization of Banco de Crédito <strong>in</strong> <strong>the</strong><br />
late 1980s, Romero managed to get away with <strong>the</strong> nationalization by sell<strong>in</strong>g its stocks to<br />
<strong>the</strong> employees, <strong>and</strong> transfer some of its assets to its subsidiaries established outside of<br />
<strong>the</strong> country. After <strong>the</strong> liberalization of economy at <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> 1990s, Romero<br />
recovered <strong>the</strong> control of Banco de Crédito. The bank exp<strong>and</strong>ed not only <strong>in</strong> <strong>the</strong> country,<br />
but also <strong>in</strong> <strong>the</strong> Andean region through acquir<strong>in</strong>g banks <strong>in</strong> Bolivia, Colombia <strong>and</strong><br />
Ecuador. In textile sector, a group’s sp<strong>in</strong>n<strong>in</strong>g company exp<strong>and</strong>ed its export by<br />
<strong>in</strong>troduc<strong>in</strong>g foreign technology <strong>and</strong> build<strong>in</strong>g a new factory toge<strong>the</strong>r with a foreign<br />
capital. In consumer goods (food <strong>and</strong> toiletry products) sector, Romero purchased La<br />
Fabril, one of <strong>the</strong> biggest companies <strong>in</strong> <strong>the</strong> sector by foreign capital of Bunge y Born,<br />
<strong>the</strong>n absorbed Nicol<strong>in</strong>i Hermanos, <strong>the</strong> biggest flour mill<strong>in</strong>g company, <strong>and</strong> established<br />
Alicorp.<br />
3-1-2. Control over Ownership <strong>and</strong> Management<br />
Based on <strong>the</strong> ownership <strong>and</strong> management structure, companies of Romero<br />
group can be classified <strong>in</strong>to three sub-groups (Chart 2-1, 2-2). The first one is a<br />
f<strong>in</strong>ancial sub-group (Credicorp group). Although Romero famlily does not own<br />
majority shares of Credicorp, hold<strong>in</strong>g company of Banco de Crédito, companies <strong>in</strong> this<br />
sub-group are considered to belong to Romero group. The second sub-group <strong>in</strong>cludes<br />
Alicorp <strong>and</strong> its related companies (Alicorp group). Romero family seems to own<br />
majority of <strong>the</strong>se companies, but <strong>the</strong>re are also o<strong>the</strong>r important share holders. The<br />
third sub-group is companies <strong>in</strong> commerce <strong>and</strong> agriculture sector (Ransa group). The<br />
companies <strong>in</strong> this sub-group are exclusively owned <strong>and</strong> controlled by <strong>the</strong> family 8 .<br />
With respect to Credicorp group, although Romero family can have a strong<br />
<strong>in</strong>fluence over <strong>the</strong> companies as <strong>the</strong> largest shareholder, <strong>the</strong> family alone does not have<br />
total control over its ownership <strong>and</strong> management. The family owns 15% of shares<br />
issued by Credicorp while <strong>the</strong> rest are owned by pension funds <strong>and</strong> o<strong>the</strong>r families. In<br />
<strong>in</strong>surance sector, Credicorp owns 76% of Pacífico <strong>Peru</strong>ano Suiza while an U.S.<br />
8 CONASEV <strong>and</strong> <strong>Peru</strong> Top Publications divide Romero’s family bus<strong>in</strong>ess <strong>in</strong>to two<br />
groups: Credicorp group <strong>and</strong> Romero group.<br />
12
<strong>in</strong>surance company A.I.U. owns 20% <strong>and</strong> o<strong>the</strong>r <strong>Peru</strong>vian families also have some shares.<br />
This ownership structure is reflected to <strong>the</strong> composition of board members (Table 3).<br />
Dionisio Romero Sem<strong>in</strong>ario, <strong>the</strong> leader of <strong>the</strong> third generation of Romero family, is <strong>the</strong><br />
president of board <strong>in</strong> many group companies <strong>in</strong> Credicorp group accompanied by some<br />
of <strong>the</strong> family members as board members. Besides Romero family, representatives<br />
from m<strong>in</strong>or sharehold<strong>in</strong>g families such as Nicol<strong>in</strong>i, Verme, Llosa, Raffo are <strong>in</strong>cluded <strong>in</strong><br />
<strong>the</strong> board member. The <strong>in</strong>surance companies have different board members from<br />
different m<strong>in</strong>ority sharehold<strong>in</strong>g families <strong>and</strong> representatives from A.I.U. As to<br />
management teams 9 , family representatives do not serve as managers <strong>and</strong> leave<br />
day-to-day management to professional managers headed by Raymundo Morares. He<br />
<strong>and</strong> o<strong>the</strong>r mangers such as Carlos Muños (assistant general manager), José Luis<br />
Gagliardi (manager <strong>in</strong> adm<strong>in</strong>istration) have been <strong>in</strong> an important position <strong>in</strong> foreign<br />
banks, <strong>and</strong> <strong>the</strong> first two acquired MBA degree from Wharton School.<br />
With respect to Alicorp group, it is difficult to determ<strong>in</strong>e how much stocks <strong>the</strong><br />
family holds. However, judg<strong>in</strong>g from <strong>the</strong> fact that <strong>the</strong> important part of Alicorp is<br />
composed of Romero’s family companies, such as Consorcio Distribuidora <strong>and</strong> Cía<br />
Industrial Perú Pacífico, Romero family is likely to still own majority. At present, U.S.<br />
gra<strong>in</strong> giant, Cargil, <strong>and</strong> pension funds own some part of its shares (Table 2-2). The<br />
president of <strong>the</strong> board is Dionisio Romero Paoletti, <strong>the</strong> son of Dionisio Romero<br />
Sem<strong>in</strong>ario <strong>and</strong> <strong>the</strong> leader of <strong>the</strong> fourth generation of <strong>the</strong> family. His cous<strong>in</strong>, Ernesto<br />
Romero Belismelis stays <strong>in</strong> <strong>the</strong> position of vice president. Accord<strong>in</strong>g to <strong>the</strong> <strong>Peru</strong> Top<br />
Publications, <strong>the</strong> fact that Dionisio Romero Sem<strong>in</strong>ario transferred <strong>the</strong> presidency of<br />
Alicorp <strong>and</strong> Ransa groups to his son is to disperse <strong>the</strong> risk of <strong>the</strong> family <strong>and</strong> to <strong>in</strong>crease<br />
transparency of group companies 10 . Also, <strong>the</strong> management team of Alicorp <strong>in</strong>cludes<br />
some family members. This can be <strong>in</strong>terpreted as a tra<strong>in</strong><strong>in</strong>g for young family members.<br />
In case of textile companies <strong>in</strong> Alicorp group, representatives from o<strong>the</strong>r participat<strong>in</strong>g<br />
families serve as board members. In addition, some family members serve as<br />
managers <strong>in</strong> <strong>the</strong>se companies. In this sub-group, both ownership <strong>and</strong> management are<br />
mostly controlled by <strong>the</strong> family.<br />
9 Management teams consist of managers listed <strong>in</strong> CONASEV’s corporate <strong>in</strong>formation<br />
as “Plana Gerencial,” which <strong>in</strong>cludes general manager (gerente general) <strong>and</strong> o<strong>the</strong>r<br />
managers.<br />
10 The <strong>Peru</strong> Top Publications (2003) p.846.<br />
13
F<strong>in</strong>ally, Ransa group consists of companies such as Ransa Comercial (logistics),<br />
Romero Trad<strong>in</strong>g (export of agricultural products), Palma de Esp<strong>in</strong>o <strong>and</strong> Industria de<br />
Esp<strong>in</strong>o (cultivation of palm trees <strong>and</strong> production of palm oil), etc. As Table 2-2 shows,<br />
Romero family owns 100% of <strong>the</strong>se companies, <strong>and</strong> dom<strong>in</strong>ates <strong>the</strong> board lead by<br />
Dionisio Romero Paoletti.<br />
3-2. Brescia Group: Recover from a Failure <strong>in</strong> Textile<br />
3-2-1. Brief History<br />
Brescia is <strong>the</strong> second largest family bus<strong>in</strong>ess group <strong>in</strong> <strong>the</strong> country at <strong>the</strong><br />
moment. After work<strong>in</strong>g for a retail store owned by an Italian, an Italian immigrant<br />
Fortunato Brescia (Chart 3) purchased small farms <strong>and</strong> started to produce wheat <strong>and</strong><br />
dairy products <strong>in</strong> order to supply retail stores <strong>in</strong> Lima. With capital accumulated<br />
through this bus<strong>in</strong>ess, he bought larger farms close to Lima to <strong>in</strong>crease agricultural<br />
production for urban consumers. When <strong>the</strong> city started to exp<strong>and</strong> <strong>in</strong> <strong>the</strong> 1930s, his<br />
farm l<strong>and</strong> became an objective of urbanization <strong>and</strong> its value rapidly <strong>in</strong>creased. In <strong>the</strong><br />
1940s, Prado government expropriated a part of Brescia’s farm <strong>in</strong> Limatambo, a suburb<br />
of Lima, <strong>in</strong> order to construct an airport. Although it was a loss <strong>in</strong> a short term, <strong>the</strong><br />
<strong>in</strong>crease of l<strong>and</strong> value around <strong>the</strong> airport that was owned by Brescia benefited <strong>the</strong><br />
family <strong>in</strong> a long term. Fortunato established a real estate developer company,<br />
Urbanizadora Jardín, <strong>and</strong> real estate became a core bus<strong>in</strong>ess of <strong>the</strong> family.<br />
After <strong>the</strong> decease of Fortunato, his sons, Pedro <strong>and</strong> Mario Bresica Cafferata<br />
took over <strong>the</strong> family bus<strong>in</strong>ess developed by <strong>the</strong>ir fa<strong>the</strong>r. Brescia bro<strong>the</strong>rs <strong>in</strong>vested<br />
profit earned by <strong>the</strong> real estate sector <strong>in</strong>to fishery <strong>and</strong> m<strong>in</strong><strong>in</strong>g sector, which went<br />
through a boom at that time. At <strong>the</strong> end of <strong>the</strong> 1950s, when fish meal boomed because<br />
of <strong>the</strong> <strong>in</strong>crease of dem<strong>and</strong> as livestock feed, <strong>the</strong>y established a fish meal factory outside<br />
of Lima, which became one of <strong>the</strong> five largest producers <strong>in</strong> <strong>the</strong> country. When <strong>the</strong><br />
m<strong>in</strong><strong>in</strong>g boom occurred <strong>in</strong> <strong>the</strong> 1970s because of high metal price <strong>in</strong> <strong>the</strong> <strong>in</strong>ternational<br />
market, <strong>the</strong> family <strong>in</strong>vested <strong>in</strong> <strong>the</strong> redevelopment of m<strong>in</strong>es owned by <strong>the</strong> family.<br />
However, both booms did not last so long.<br />
Although <strong>the</strong> family experienced a great loss because of expropriation of its<br />
farml<strong>and</strong> <strong>and</strong> fish meal factory by <strong>the</strong> Velasco government, Brescia bro<strong>the</strong>rs diversified<br />
14
<strong>the</strong>ir bus<strong>in</strong>ess activities tak<strong>in</strong>g advantage of withdrawal of foreign capitals. While<br />
<strong>in</strong>creas<strong>in</strong>g participation <strong>in</strong> Banco de Crédito along with Romero <strong>and</strong> o<strong>the</strong>r <strong>Peru</strong>vian<br />
families, Brescia <strong>in</strong>creased its participation <strong>in</strong> <strong>in</strong>surance companies, Compañía de<br />
Seguros Rímac <strong>and</strong> Compañía Internacional de Seguros del Perú. At <strong>the</strong> same time,<br />
<strong>the</strong> family bought m<strong>in</strong>es owned by an U.S. company W.R. Grace (Cía M<strong>in</strong>era Atacocha<br />
<strong>and</strong> M<strong>in</strong>sur) <strong>and</strong> a textile company formally owned by a British Duncan Fox (Fábrica<br />
de Tejidos la Unión). By <strong>the</strong> end of <strong>the</strong> 1970s, Brescia’s family bus<strong>in</strong>ess had grown to<br />
<strong>in</strong>clude real estate, bank<strong>in</strong>g, <strong>in</strong>surance, textile, chemical, m<strong>in</strong><strong>in</strong>g, etc. Especially,<br />
Fábrica de Tejidos la Unión, with <strong>the</strong> acquisition of supermarket cha<strong>in</strong>s, became a<br />
largest conglomerate <strong>in</strong> <strong>Peru</strong>’s <strong>in</strong>dustrial sector <strong>in</strong> <strong>the</strong> 1980s. Although Brescia bro<strong>the</strong>rs<br />
stayed <strong>in</strong> positions of <strong>the</strong> president <strong>and</strong> <strong>the</strong> vice-president of <strong>the</strong> textile company, <strong>the</strong>y<br />
left its management to professional managers who had been <strong>in</strong>volved <strong>in</strong> manag<strong>in</strong>g it<br />
s<strong>in</strong>ce before. When <strong>the</strong> company went <strong>in</strong>to trouble by guarantee<strong>in</strong>g debts by o<strong>the</strong>r<br />
Brescia group companies, <strong>the</strong> bro<strong>the</strong>rs were forces to leave from <strong>the</strong> board. In <strong>the</strong><br />
1990s, when <strong>the</strong> liberalization of market allowed cheap import of textile, <strong>the</strong> company<br />
faced with competition aga<strong>in</strong>st <strong>the</strong> imported. Brescia bro<strong>the</strong>rs decided to sell <strong>the</strong><br />
company to its former executives, <strong>and</strong> lost <strong>the</strong> conglomerate.<br />
In <strong>the</strong> 1990s, Brescia sought a new expansion. It participated <strong>in</strong> a<br />
privatization of Banco Cont<strong>in</strong>ental toge<strong>the</strong>r with Spanish bank Banco Bilbao Viscaya (it<br />
is now Banco Bilbao Vizcaya Argentaria: BBVA). While Brescia holds 50% of its<br />
stocks <strong>and</strong> <strong>the</strong> position of president of <strong>the</strong> board, <strong>the</strong> management of <strong>the</strong> bank is<br />
controlled by BBVA. Fur<strong>the</strong>rmore, Brescia made a large <strong>in</strong>vestment <strong>in</strong> M<strong>in</strong>sur <strong>and</strong><br />
built a foundry, which generated big profit for <strong>the</strong> family <strong>and</strong> made M<strong>in</strong>sur one of <strong>the</strong><br />
largest t<strong>in</strong> producers <strong>in</strong> <strong>the</strong> world. Fur<strong>the</strong>rmore, <strong>the</strong> family <strong>in</strong>vested <strong>in</strong> tourism<br />
<strong>in</strong>dustry, own<strong>in</strong>g <strong>and</strong> runn<strong>in</strong>g a cha<strong>in</strong> of five-star hotels <strong>in</strong> major cities <strong>in</strong> <strong>the</strong> country.<br />
3-2-2. Control over Ownership <strong>and</strong> Management<br />
Based on <strong>the</strong> ownership <strong>and</strong> management structure, companies of Brescia<br />
group can be divided <strong>in</strong>to three sub-groups (Chart 4). The first sub-group <strong>in</strong>cludes<br />
Banco Cont<strong>in</strong>ental <strong>and</strong> o<strong>the</strong>r f<strong>in</strong>ancial companies (f<strong>in</strong>ancial group). The second<br />
sub-group is hold<strong>in</strong>g companies of Brescia family such as Inversiones Breca (family<br />
hold<strong>in</strong>gs group). The third sub-group <strong>in</strong>cludes o<strong>the</strong>r companies for m<strong>in</strong><strong>in</strong>g, tourism,<br />
15
<strong>in</strong>surance, etc (<strong>in</strong>dustrial group).<br />
In <strong>the</strong> f<strong>in</strong>ancial group, Brescia <strong>and</strong> BBVA each has 50% of Hold<strong>in</strong>g<br />
Cont<strong>in</strong>ental, which owns most of Banco Cont<strong>in</strong>ental <strong>and</strong> little more than half of a<br />
pension fund AFP Horizonte. BBVA directly <strong>in</strong>vests <strong>in</strong> AFP Horizonte toge<strong>the</strong>r with<br />
o<strong>the</strong>r Spanish <strong>and</strong> Chilean capitals. The list of board members <strong>in</strong> Table 4 shows that<br />
Brescia bro<strong>the</strong>rs are <strong>the</strong> president <strong>and</strong> <strong>the</strong> vice-president of <strong>the</strong> board along with o<strong>the</strong>r<br />
younger family members as directors. Some representatives from BBVA are also on<br />
<strong>the</strong> board. With respect to <strong>the</strong> management, <strong>the</strong> team consists of highly educated <strong>and</strong><br />
experienced professional managers. José Antonio Colomer, board member <strong>and</strong> general<br />
manager, acquired MBA from a Spanish university <strong>and</strong> had served <strong>in</strong> BBVA’s affiliates<br />
<strong>in</strong> Lat<strong>in</strong> America before jo<strong>in</strong><strong>in</strong>g Banco Cont<strong>in</strong>ental. The assistant general manager,<br />
Jose Luis Casabonne Rickets, is ex-general manager of a pension fund, <strong>and</strong> <strong>the</strong> f<strong>in</strong>ancial<br />
manager, Enrique Pellejero Collado, was ex-substitute director of a pension fund. The<br />
managers of AFP Horizonte consist of those who acquired bus<strong>in</strong>ess degrees, <strong>and</strong> board<br />
members of f<strong>in</strong>ancial subsidiaries <strong>in</strong>clude ex-managers of <strong>the</strong> bank. Tak<strong>in</strong>g <strong>the</strong>se facts<br />
<strong>in</strong> consideration, it can be argued that <strong>the</strong> f<strong>in</strong>ancial companies are run by non-family<br />
professional managers.<br />
The second sub-group, family hold<strong>in</strong>g group, <strong>in</strong>cludes <strong>in</strong>vestment (hold<strong>in</strong>g)<br />
<strong>and</strong> real estate development companies. Four bro<strong>the</strong>rs <strong>and</strong> sisters of Brescia Caferrata<br />
personally own shares of <strong>the</strong>se companies, <strong>and</strong> family members are directors <strong>and</strong><br />
managers. These are typical family bus<strong>in</strong>ess companies <strong>in</strong> which family controls<br />
exclusively its ownership <strong>and</strong> management.<br />
F<strong>in</strong>ally, <strong>the</strong> rest of Brescia group companies can be classified as <strong>the</strong> bus<strong>in</strong>ess<br />
group, <strong>in</strong> which Brescia family controls majority shares, but o<strong>the</strong>r families participate <strong>in</strong><br />
<strong>the</strong> board as m<strong>in</strong>ority share holders. In this sub-group, directors <strong>and</strong> managers are<br />
dist<strong>in</strong>ctly different. For example, <strong>the</strong> manag<strong>in</strong>g team of a chemical company EXSA is<br />
composed of specialists <strong>in</strong> economics, chemistry <strong>and</strong> metal eng<strong>in</strong>eer<strong>in</strong>g. It is likely<br />
that Brescia family leaves most part of operation to <strong>the</strong>se professional managers.<br />
16
3-3. Backus Group: Integration of Beer Industry <strong>and</strong> Acquisition by Foreign<br />
Capital<br />
3-3-1. Brief History 11<br />
Today, <strong>Peru</strong>’s brew<strong>in</strong>g <strong>in</strong>dustry is monopolized by Unión de Cervecerías<br />
<strong>Peru</strong>anas Backus y Johnston (<strong>Peru</strong>vian Brewery Union Backus <strong>and</strong> Johnston: UCPBJ).<br />
The brewery, Cervecería Backus & Johnston (Backus), was founded by two Americans,<br />
Jacob Backus <strong>and</strong> Howard Johnston, at <strong>the</strong> end of 19th century just outside of Lima city.<br />
The relationship between Backus <strong>and</strong> Bentín family started when Ricardo Bentín<br />
Sanchez purchased some shares of B&J at <strong>the</strong> end of 1910s. Bentín was already an<br />
em<strong>in</strong>ent family <strong>in</strong> <strong>Peru</strong> at that time. Antonio Bentín y La Fuente, fa<strong>the</strong>r of Ricardo<br />
Bentín, was <strong>the</strong> prime m<strong>in</strong>ister, <strong>and</strong> Ricardo Bentín himself was <strong>the</strong> vice-chairperson of<br />
<strong>the</strong> congress. His wife, Rosa Mujica Carassa was also from an em<strong>in</strong>ent family of<br />
Mujica. Her fa<strong>the</strong>r Elías Mujica y Trasmonete was a director of Companía Nacional<br />
de Cerveza (CNC), a competitor of Backus, <strong>and</strong> his bro<strong>the</strong>r Carlos Mujica Carassa was<br />
<strong>the</strong> president of CNC (Chart 5).<br />
When B&J was transferred from English management to <strong>Peru</strong>vian <strong>in</strong> <strong>the</strong> 1950s,<br />
Ricardo Bentín Mujica, son of Ricardo Bentín Sanchez, became <strong>the</strong> vice president of<br />
<strong>the</strong> company. Later he became <strong>the</strong> president <strong>and</strong> controlled its management <strong>in</strong><br />
cooperation with o<strong>the</strong>r share hold<strong>in</strong>g families such as Olaechea <strong>and</strong> Berckemeyer.<br />
Meanwhile, Piaggio family, which owned CNC but has left <strong>the</strong> management to Mujica<br />
family s<strong>in</strong>ce <strong>the</strong> turn of <strong>the</strong> century, rega<strong>in</strong>ed <strong>the</strong> control of <strong>the</strong> company <strong>in</strong> <strong>the</strong> 1950s.<br />
Although Backus <strong>and</strong> CNC were competitors, <strong>the</strong>y held shares each o<strong>the</strong>r, <strong>and</strong> jo<strong>in</strong>tly<br />
established Maltería Lima, which supplied malt for both breweries. Under <strong>the</strong> Velasco<br />
government, both companies exp<strong>and</strong>ed tak<strong>in</strong>g advantage of government policy to<br />
promote national <strong>in</strong>dustries. They established oligopoly <strong>in</strong> beer market: Lima market<br />
for Backus <strong>and</strong> regional market for CNC.<br />
After <strong>the</strong> decease of Ricardo Bentín Sanchez <strong>in</strong> 1979, some of <strong>the</strong> family<br />
members sold Backus shares to o<strong>the</strong>r families such as Romero, Raffo <strong>and</strong> Brescia. All<br />
of <strong>the</strong>m were directors of Banco de Crédito. Consequently <strong>the</strong> control of ownership of<br />
11 Malpica (1974), Vásquez (2000), Dur<strong>and</strong> (2000), <strong>and</strong> CONASEV, <strong>in</strong>formation of this<br />
section is based on Sanchez (1978).<br />
17
Bentín family were weakened. As of 1984, Bentín had 14% of Backus shares while<br />
Brescia, Romero <strong>and</strong> Raffo families had 19% <strong>in</strong> total, Backus <strong>and</strong> its subsidiaries had<br />
11%, <strong>and</strong> Olaechea <strong>and</strong> Berckmeyer had 5%. Bentín prevented a take over by Brescia,<br />
Romero <strong>and</strong> Raffo families by seek<strong>in</strong>g help from o<strong>the</strong>r families.<br />
In 1990s, Backus started to consolidate its position <strong>in</strong> <strong>the</strong> market by acquir<strong>in</strong>g<br />
its competitors. First, Backus acquired CNC <strong>and</strong> obta<strong>in</strong>ed 65% of <strong>the</strong> national market<br />
<strong>in</strong> 1994 12 . In 1996, Backus established UCPBJ merg<strong>in</strong>g Backus, CNC <strong>and</strong> its two<br />
subsidiaries. In 2000, UCPBJ f<strong>in</strong>ally acquired most shares of Cervesur, ano<strong>the</strong>r rival<br />
brewery that had strong presence <strong>in</strong> <strong>the</strong> sou<strong>the</strong>rn part of <strong>the</strong> country. Today, <strong>the</strong>re are<br />
three brew<strong>in</strong>g companies <strong>in</strong> <strong>Peru</strong>, UCPBJ, Cervesur <strong>and</strong> Cervecería San Juan, all of<br />
which belong to Backus group.<br />
3-3-2. Control over Ownership <strong>and</strong> Management<br />
The control of ownership (Chart 6) <strong>and</strong> management (Table 5) as of year 2000<br />
is studied <strong>in</strong> this paper. From <strong>the</strong> observation on <strong>the</strong>se data, some differences with<br />
Romero <strong>and</strong> Brescia groups can be po<strong>in</strong>ted out. First, important shares of <strong>the</strong> core<br />
company of <strong>the</strong> group, UCPBJ, are held by M<strong>in</strong>sur, Brescia’s m<strong>in</strong><strong>in</strong>g company, <strong>and</strong><br />
Pacífico <strong>Peru</strong>ano Suiza, Romero’s <strong>in</strong>surance company. Although Bentín family does<br />
not appear as a major share holder <strong>in</strong> <strong>the</strong> CONASEV’s record, some news reports<br />
revealed that Bentín family owned 30% while Bresica <strong>and</strong> Romero had 22% <strong>and</strong> 12%<br />
respectively 13 . Second, UCPBJ owns most part of shares of <strong>the</strong> group companies.<br />
There is no sub-groups with<strong>in</strong> <strong>the</strong> family bus<strong>in</strong>ess groups that were discussed <strong>in</strong><br />
Romero <strong>and</strong> Brescia. Third, <strong>the</strong>re is more participation of o<strong>the</strong>r families <strong>in</strong> <strong>the</strong> board.<br />
These facts show that <strong>the</strong> control of Bentín family over ownership <strong>and</strong> management of<br />
<strong>the</strong> group companies is not as strong as that of Romero <strong>and</strong> Brescia over <strong>the</strong>ir groups.<br />
Two factors might be affect<strong>in</strong>g <strong>the</strong> control of Bentín family over Backus group.<br />
The first is that <strong>the</strong> shares of Backus were widely held among a large number of family<br />
members. Although <strong>the</strong> history of Backus as a family bus<strong>in</strong>ess is not very long, for<br />
about a half century after Ricardo Bentín Sanchez assumed <strong>the</strong> presidency of <strong>the</strong><br />
12 Lanatta Piaggio, who controlled CNC, needed cash to rebuild <strong>the</strong> group’s food<br />
company, Molitalia. However, <strong>the</strong> family later sold Molitalia to a Chilean company,<br />
<strong>and</strong> its family bus<strong>in</strong>ess disappeared.<br />
13 Reports from agenciaperu <strong>and</strong> Caretas.<br />
18
company, Bentín family itself is a very em<strong>in</strong>ent family with large family members.<br />
After <strong>the</strong> sales of shares to o<strong>the</strong>r families by some Bentín family members <strong>in</strong> <strong>the</strong> 1980s,<br />
<strong>the</strong>re were still 15 shareholders with Bentín family name <strong>in</strong> 1987. Fur<strong>the</strong>rmore, unlike<br />
Brescia’s <strong>in</strong>vestment <strong>and</strong> real estate development companies, which serve as family’s<br />
hold<strong>in</strong>g company, Bentín did not have any means to concentrate <strong>and</strong> coord<strong>in</strong>ate family’s<br />
shares.<br />
The second reason of Bentín’s weak control over <strong>the</strong> group is that <strong>the</strong> family<br />
itself did not start brew<strong>in</strong>g bus<strong>in</strong>ess. In case of Romero <strong>and</strong> Bresica, <strong>the</strong>y started <strong>the</strong>ir<br />
own bus<strong>in</strong>ess <strong>and</strong> <strong>in</strong>vested <strong>the</strong>ir profit <strong>in</strong> order to exp<strong>and</strong> <strong>in</strong> size <strong>and</strong> scope. However,<br />
<strong>in</strong> case of Bentín, <strong>the</strong>y ga<strong>in</strong>ed <strong>the</strong> control of Backus by acquir<strong>in</strong>g relatively large shares<br />
of <strong>the</strong> brewery. There was no exclusive control over ownership or management by<br />
Bentín family from <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g.<br />
3-3-3. Sales to Foreign Capitals<br />
Brew<strong>in</strong>g companies <strong>in</strong> o<strong>the</strong>r Lat<strong>in</strong> American countries have found potential <strong>in</strong><br />
<strong>Peru</strong>vian market due to relatively low consumption of beer per capita. S<strong>in</strong>ce <strong>the</strong> end<br />
of <strong>the</strong> 1990s, <strong>the</strong>y became <strong>in</strong>terested <strong>in</strong> acquir<strong>in</strong>g B&J. Upon be<strong>in</strong>g offered high<br />
prices by foreign capitals, m<strong>in</strong>or sharehold<strong>in</strong>g families like Brescia, Romero <strong>and</strong> Raffo<br />
sold <strong>the</strong>ir shares. F<strong>in</strong>ally <strong>in</strong> 2002, Bavaria, a Colombian brew<strong>in</strong>g company, obta<strong>in</strong>ed<br />
majority of UCPBJ’s shares. Although Bentín family still holds 12% of stocks <strong>and</strong><br />
<strong>the</strong>ir family members serve as <strong>the</strong> vice-president of <strong>the</strong> board <strong>and</strong> <strong>the</strong> general manager,<br />
it can no longer be called as Bentín’s family bus<strong>in</strong>ess.<br />
4. <strong>Family</strong> Control over Group Companies<br />
4-1. Three Sub-groups <strong>in</strong> <strong>Family</strong> <strong>Bus<strong>in</strong>ess</strong><br />
The above analysis shows that companies <strong>in</strong> a same family bus<strong>in</strong>ess group can<br />
be classified <strong>in</strong>to three sub-groups accord<strong>in</strong>g to characteristics of family’s control over<br />
ownership <strong>and</strong> management: (1) companies with exclusive control over both ownership<br />
<strong>and</strong> management by a family (EXCLUSIVE); (2) companies with a strong control by a<br />
family, but not exclusive (MAJOR); (3) companies <strong>in</strong> which control is shared with o<strong>the</strong>r<br />
families or foreign capitals (JOINT).<br />
19
Companies such as Ransa Comerical, Romero Trad<strong>in</strong>g <strong>in</strong> Romero family <strong>and</strong><br />
Inversiones Breca <strong>in</strong> Brescia family can be classified as <strong>the</strong> EXCLUSIVE sub-group.<br />
In this sub-group, family members, <strong>in</strong>clud<strong>in</strong>g females, directly own shares of group<br />
companies. At <strong>the</strong> same time, family members are board members, <strong>and</strong> often serve as<br />
managers. These companies belong to <strong>in</strong>dustries like agriculture <strong>and</strong> commerce as <strong>in</strong><br />
Romero, <strong>and</strong> real estate development as <strong>in</strong> Brescia, with which <strong>the</strong> families built <strong>the</strong><br />
base of <strong>the</strong>ir bus<strong>in</strong>ess. In <strong>the</strong>se <strong>in</strong>dustries, family bus<strong>in</strong>esses have an advantage of<br />
own<strong>in</strong>g large farm l<strong>and</strong>s <strong>and</strong> distribution networks all over <strong>the</strong> country. The amount of<br />
capitals necessary for <strong>the</strong> development of <strong>the</strong>se <strong>in</strong>dustries is not very large, <strong>and</strong> families<br />
can f<strong>in</strong>ance by <strong>the</strong>mselves. Besides, family members <strong>the</strong>mselves have knowledge <strong>and</strong><br />
know how of <strong>the</strong> bus<strong>in</strong>ess.<br />
Companies that belong to MAJOR sub-group are Alicorp of Romero, M<strong>in</strong>sur,<br />
Rimac <strong>and</strong> Exsa of Brescia. Judg<strong>in</strong>g from composition of shareholders <strong>and</strong> board<br />
members, one family seems to have majority shares of <strong>the</strong>se companies with <strong>the</strong><br />
participation of o<strong>the</strong>r families. The lead<strong>in</strong>g families secure <strong>the</strong> posts of <strong>the</strong> president<br />
<strong>and</strong> some directors, but o<strong>the</strong>r families also participate <strong>in</strong> <strong>the</strong> board, sometimes<br />
exercis<strong>in</strong>g <strong>in</strong>fluence with <strong>the</strong>ir expertise <strong>and</strong> experience <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry. While<br />
directors make important decisions of <strong>the</strong> companies, day-to-day management is left for<br />
professional salaried managers who do not belong to <strong>the</strong> families. Sometimes,<br />
younger family members participate <strong>in</strong> <strong>the</strong> management of <strong>the</strong> companies as managers.<br />
This can be considered as tra<strong>in</strong><strong>in</strong>gs for younger members of <strong>the</strong> family. Through <strong>the</strong><br />
expansion <strong>in</strong>to <strong>the</strong> manufactur<strong>in</strong>g sector for <strong>the</strong> national market such as production of<br />
wheat flour based food <strong>in</strong>dustry, beverage, toiletry products, chemical products, etc., <strong>the</strong><br />
family bus<strong>in</strong>ess becomes known to <strong>the</strong> national level. In <strong>the</strong>se sectors, foreign capitals<br />
have been compet<strong>in</strong>g with family bus<strong>in</strong>esses s<strong>in</strong>ce before <strong>the</strong> liberalization of economy<br />
<strong>in</strong> <strong>the</strong> 1990s. It is important to seek human, f<strong>in</strong>ancial <strong>and</strong> technical resources from<br />
outside of <strong>the</strong> family for <strong>the</strong> success <strong>in</strong> <strong>the</strong>se sectors.<br />
F<strong>in</strong>ally, companies that belong to JOINT sub-group are Banco de Crédito, El<br />
Pacífico <strong>Peru</strong>ano Suiza (<strong>in</strong>surance) for Romero <strong>and</strong> Banco Cont<strong>in</strong>ental <strong>and</strong> AFP<br />
Horizonte for Brescia, <strong>and</strong> brewery Backus for Bentín family. The lead<strong>in</strong>g family<br />
often does not own majority shares, though, with help from o<strong>the</strong>r collaborat<strong>in</strong>g families,<br />
<strong>the</strong> lead<strong>in</strong>g family stays <strong>in</strong> posts of <strong>the</strong> president <strong>and</strong> some directors. The family<br />
20
control over ownership <strong>and</strong> management of companies <strong>in</strong> this sub-group is not as strong<br />
as that <strong>in</strong> o<strong>the</strong>r sub-groups. Professional paid managers with higher education <strong>and</strong> rich<br />
experience are <strong>in</strong>volved not only <strong>in</strong> day-to-day decision mak<strong>in</strong>g but also <strong>in</strong> strategic<br />
decision of <strong>the</strong> companies. Companies belong to JOINT sub-group are seen <strong>in</strong><br />
f<strong>in</strong>ancial sector such as bank<strong>in</strong>g, <strong>in</strong>surance, pension funds, <strong>and</strong> large scale m<strong>in</strong><strong>in</strong>g<br />
projects, <strong>in</strong> which speed of technological <strong>in</strong>novation <strong>and</strong> management is very fast, <strong>and</strong><br />
companies are compet<strong>in</strong>g across boarders due to <strong>the</strong> liberalization of economy. Beer<br />
<strong>in</strong>dustry, which is now fac<strong>in</strong>g regional <strong>in</strong>tegration, is also <strong>in</strong>cluded <strong>in</strong> this sub-group.<br />
It is <strong>in</strong>dispensable for a family <strong>in</strong> order to obta<strong>in</strong> huge capital <strong>and</strong> highly educated <strong>and</strong><br />
experienced human resources.<br />
4-2. Controll<strong>in</strong>g Three Sub-groups<br />
As mentioned above, companies that belong to family bus<strong>in</strong>esses <strong>in</strong> <strong>Peru</strong> can<br />
be classified <strong>in</strong>to three sub-groups accord<strong>in</strong>g to <strong>the</strong>ir control over ownership <strong>and</strong><br />
management: EXCLUSIVE, MAJOR <strong>and</strong> JOINT. The families first started <strong>the</strong>ir<br />
bus<strong>in</strong>esses with EXCLUSIVE companies. Then, with MAJOR companies, <strong>the</strong>y<br />
exp<strong>and</strong> <strong>the</strong>ir scale <strong>and</strong> scope of <strong>the</strong> family bus<strong>in</strong>esses. In <strong>the</strong> process of <strong>the</strong> economic<br />
liberalization after <strong>the</strong> 1990s <strong>in</strong> which higher competitiveness is required for survival,<br />
family bus<strong>in</strong>esses sought <strong>the</strong>ir bus<strong>in</strong>ess partners abroad <strong>and</strong> <strong>in</strong>corporated JOINT<br />
companies <strong>in</strong> order to obta<strong>in</strong> resources. In o<strong>the</strong>r words, <strong>the</strong> evolution of a jo<strong>in</strong>t stock<br />
company <strong>and</strong> separation of ownership <strong>and</strong> management argued by Ch<strong>and</strong>ler did not<br />
happen <strong>in</strong> many family bus<strong>in</strong>ess companies <strong>in</strong> <strong>Peru</strong>. The families, while keep<strong>in</strong>g<br />
exclusive control of ownership <strong>and</strong> management over <strong>the</strong>ir traditional bus<strong>in</strong>esses of<br />
EXCLUSIVE companies <strong>in</strong> order to protect family assets, <strong>the</strong>y comb<strong>in</strong>e different k<strong>in</strong>ds<br />
of companies such as MAJOR <strong>and</strong> JOINT depend<strong>in</strong>g on bus<strong>in</strong>ess environment <strong>in</strong> order<br />
to exp<strong>and</strong> socio economic <strong>in</strong>fluence of <strong>the</strong> family. In <strong>the</strong> case <strong>the</strong>y face with adverse<br />
bus<strong>in</strong>ess environment, <strong>the</strong>y can sell MAJOR <strong>and</strong> JOINT companies while surviv<strong>in</strong>g<br />
with EXCLUSIVE companies, such as <strong>in</strong> <strong>the</strong> case of Brescia, which sold Tejidos La<br />
Unión at <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> 1990s, <strong>and</strong> wait for ano<strong>the</strong>r opportunity.<br />
Among three sub-groups, JOINT companies, <strong>in</strong> which control is shared with<br />
o<strong>the</strong>r families or foreign capitals, have played important roles <strong>in</strong> <strong>the</strong> history of family<br />
bus<strong>in</strong>ess <strong>in</strong> <strong>Peru</strong>. Families that have some k<strong>in</strong>d of connection, for example, secur<strong>in</strong>g<br />
21
posts <strong>in</strong> <strong>the</strong> board of <strong>the</strong> same bank, often collaborates each o<strong>the</strong>r <strong>in</strong> <strong>the</strong>ir bus<strong>in</strong>esses,<br />
mak<strong>in</strong>g possible to raise capitals <strong>and</strong> share risks. For example, when two breweries,<br />
Backus <strong>and</strong> CNC owned <strong>the</strong>ir shares each o<strong>the</strong>r, Bentín <strong>and</strong> Piaggio families toge<strong>the</strong>r<br />
established a company that provides materials for both companies <strong>in</strong> order to reduce <strong>the</strong><br />
production cost. Also, Romero <strong>and</strong> Raffo, both of which have been <strong>in</strong> <strong>the</strong> board of<br />
Banco de Crédito, are partners <strong>in</strong> <strong>in</strong>surance, textile <strong>and</strong> urban development bus<strong>in</strong>esses.<br />
JOINT companies have helped families to build <strong>and</strong> exp<strong>and</strong> <strong>the</strong> network among <strong>the</strong>m.<br />
In addition, JOINT companies have a mechanism to prevent failure through<br />
mutual monitor<strong>in</strong>g among participat<strong>in</strong>g families. In <strong>the</strong> case that a family that takes<br />
<strong>the</strong> lead <strong>in</strong> manag<strong>in</strong>g <strong>the</strong> company cannot satisfy o<strong>the</strong>r participat<strong>in</strong>g families, <strong>the</strong>y try to<br />
take over <strong>the</strong> control of management by acquir<strong>in</strong>g shares from o<strong>the</strong>r m<strong>in</strong>ority<br />
shareholders. Romero, toge<strong>the</strong>r with o<strong>the</strong>r <strong>Peru</strong>vian families, ga<strong>in</strong>ed <strong>the</strong> control of<br />
Banco de Crédito at <strong>the</strong> end of <strong>the</strong> 1970s from <strong>the</strong> h<strong>and</strong>s of <strong>the</strong> Italian bank. Also, at<br />
<strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> 1980s when Brescia tried but failed to ga<strong>in</strong> <strong>the</strong> control of Banco de<br />
Lima, which was controlled by Olaechea family, this attempt put pressure on <strong>the</strong> lead<strong>in</strong>g<br />
family to improve management of <strong>the</strong> bus<strong>in</strong>ess. Fur<strong>the</strong>rmore, JOINT companies,<br />
which have been based on collaborations among <strong>Peru</strong>vian families, are established<br />
dur<strong>in</strong>g <strong>the</strong> 1990s with foreign capitals <strong>in</strong> order to obta<strong>in</strong> f<strong>in</strong>ancial, human <strong>and</strong> technical<br />
resources that cannot be obta<strong>in</strong>ed <strong>in</strong>side <strong>the</strong> country.<br />
Conclud<strong>in</strong>g remarks<br />
By focus<strong>in</strong>g on <strong>the</strong> control over ownership <strong>and</strong> management, this paper<br />
attempts to analyze how family bus<strong>in</strong>esses <strong>in</strong> <strong>Peru</strong> have exp<strong>and</strong>ed <strong>the</strong>ir scale <strong>and</strong> scope,<br />
<strong>and</strong> are try<strong>in</strong>g to survive after <strong>the</strong> liberalization of <strong>the</strong> economy. The word “<strong>Family</strong><br />
<strong>Bus<strong>in</strong>ess</strong>” often makes us th<strong>in</strong>k of a typical family bus<strong>in</strong>ess <strong>in</strong> which family exclusively<br />
controls both ownership <strong>and</strong> management of <strong>the</strong>ir group companies, also <strong>in</strong> which<br />
family members are shareholders, directors <strong>and</strong> managers. However, as can be<br />
observed through <strong>the</strong> case studies, <strong>the</strong>re are different k<strong>in</strong>d of companies <strong>in</strong> <strong>Peru</strong>’s family<br />
bus<strong>in</strong>esses. First, <strong>the</strong> families started <strong>the</strong>ir bus<strong>in</strong>ess <strong>in</strong> commerce, real estate,<br />
agricultural export, etc. These enterprises became <strong>the</strong> bases of <strong>the</strong>ir family bus<strong>in</strong>ess,<br />
<strong>and</strong> <strong>the</strong> families keep exclusive control on both ownership <strong>and</strong> management. Second,<br />
22
dur<strong>in</strong>g <strong>the</strong> period of <strong>in</strong>dustrialization by import substitution, <strong>the</strong> families exp<strong>and</strong>ed scale<br />
<strong>and</strong> scope of <strong>the</strong>ir bus<strong>in</strong>esses through purchas<strong>in</strong>g enterprises from foreign capitals that<br />
withdrew from <strong>the</strong> country. In <strong>the</strong>se bus<strong>in</strong>esses, <strong>the</strong> families control majority of<br />
ownership <strong>and</strong> management, but <strong>the</strong>y accept capitals <strong>and</strong> directors from o<strong>the</strong>r families<br />
<strong>in</strong> order to share risks <strong>and</strong> supplement resources. Third, dur<strong>in</strong>g <strong>the</strong> market economy<br />
reform <strong>in</strong> <strong>the</strong> 1990s, <strong>the</strong> families actively made alliances with o<strong>the</strong>r families <strong>and</strong> foreign<br />
capitals <strong>in</strong> order to obta<strong>in</strong> f<strong>in</strong>ancial, human <strong>and</strong> technical resources that could not be<br />
obta<strong>in</strong>ed with<strong>in</strong> <strong>the</strong> families. Although <strong>the</strong> lead<strong>in</strong>g families do not have absolute<br />
control over <strong>the</strong> ownership of <strong>the</strong> companies, <strong>the</strong>y keep control over management<br />
through collaboration with o<strong>the</strong>r participat<strong>in</strong>g families. This is how family bus<strong>in</strong>esses<br />
<strong>in</strong> <strong>Peru</strong> ma<strong>in</strong>ta<strong>in</strong> <strong>the</strong>mselves today.<br />
The bus<strong>in</strong>ess environment surround<strong>in</strong>g <strong>Peru</strong>’s family bus<strong>in</strong>esses is gett<strong>in</strong>g more<br />
competitive due to <strong>the</strong> liberalization of <strong>the</strong> economy dur<strong>in</strong>g <strong>the</strong> 1990s. In <strong>the</strong><br />
privatization process, only foreign capitals participated <strong>in</strong> <strong>in</strong>dustries that requires great<br />
amount of capital, such as petroleum <strong>and</strong> telecommunications. No <strong>Peru</strong>vian family<br />
bus<strong>in</strong>ess was able to participate <strong>in</strong> it. Even though <strong>in</strong> <strong>the</strong> <strong>in</strong>dustries <strong>in</strong> which family<br />
bus<strong>in</strong>esses are considered to have advantages over foreign capitals, such as beer<br />
<strong>in</strong>dustry <strong>in</strong> which loyalty to br<strong>and</strong>s <strong>and</strong> distribution channels play important roles,<br />
<strong>Peru</strong>vian families cannot compete with foreign capitals that have enough f<strong>in</strong>ancial<br />
resources to acquire a whole company, as <strong>in</strong> <strong>the</strong> case of acquisition of Backus.<br />
The sales of Backus also raised an important issue on survival of family<br />
bus<strong>in</strong>ess. One of <strong>the</strong> reasons of <strong>the</strong> acquisition by a foreign capital is that shares of <strong>the</strong><br />
company were widely held among Bentín family, <strong>and</strong> some family members sold <strong>the</strong>ir<br />
shares for <strong>the</strong>ir <strong>in</strong>dividual <strong>in</strong>terest, ra<strong>the</strong>r than <strong>the</strong> family <strong>in</strong>terest. Bentín is a<br />
dist<strong>in</strong>guished family with a large number of family members, <strong>and</strong> <strong>the</strong> spread of<br />
ownership with<strong>in</strong> <strong>the</strong> family was wider than o<strong>the</strong>rs. There was no mechanism to<br />
coord<strong>in</strong>ate <strong>the</strong> <strong>in</strong>terest of <strong>the</strong> Bentín family as a whole, such as family hold<strong>in</strong>g company<br />
or family trust, which can be seen <strong>in</strong> o<strong>the</strong>r Lat<strong>in</strong> American family bus<strong>in</strong>esses. This<br />
was <strong>the</strong> reason why <strong>the</strong> family f<strong>in</strong>ally lost its control. Toward <strong>the</strong> future expansion of<br />
family bus<strong>in</strong>ess <strong>in</strong> <strong>Peru</strong>, this case suggests that <strong>the</strong> families need to <strong>in</strong>troduce some<br />
mechanism to coord<strong>in</strong>ate family <strong>in</strong>terest such as family council, family hold<strong>in</strong>g<br />
company, etc.<br />
23
References<br />
“Accionista m<strong>in</strong>oritarios pierden: Venden fuera de Bolsa 21.9% de Backus,”<br />
agenciaperu, 16 de julio del 2002. (www.agenciaperu.com/economia/<br />
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Anaya, Eduardo (1990) Los grupos de poder económicos: Un análisis de la oligarquía<br />
f<strong>in</strong>anciera, Lima: Editorial Horizonte.<br />
Ch<strong>and</strong>ler, Alfred D. (1995) “Managers, Families <strong>and</strong> F<strong>in</strong>anciers,” <strong>in</strong> M. Rose ed. <strong>Family</strong><br />
<strong>Bus<strong>in</strong>ess</strong>, Aldershot, UK: Edward Elgar Publish<strong>in</strong>g Ltd.<br />
Consejo Nacional de Empresas y Valores: CONASEVhttp://www.conasev.gob.pe/<br />
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Dur<strong>and</strong>, Francisco (1996) Incertidumbre y soledad: Reflexiones sobre los gr<strong>and</strong>es<br />
empresarios de Amrérica Lat<strong>in</strong>a, Lima: Fundación Friedrich Ebert.<br />
Dur<strong>and</strong>, Francisco (2002) “Backus y la desaparición de los apóstoles,” Quehacer, No.<br />
138.<br />
Hosh<strong>in</strong>o, Taeko ed. (2003) Hattentojokoku no family bus<strong>in</strong>ess (<strong>Family</strong> bus<strong>in</strong>ess <strong>in</strong><br />
develop<strong>in</strong>g countries), Chiba: IDE-JETRO.<br />
Hosh<strong>in</strong>o, Taeko ed (2004) <strong>Family</strong> bus<strong>in</strong>ess no keiei to kakush<strong>in</strong> (Evolution <strong>and</strong><br />
management of family bus<strong>in</strong>ess), Chiba: IDE-JETRO, forthcom<strong>in</strong>g.<br />
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Malpica, Carlos (1974) Los dueños del Perú, Lima: Ediciones PEISA.<br />
Malpica, Carlos (1989) El poder económico en el Perú (Tomo I: Los bancos nacionales<br />
y sus filiales. Tomo II: Accionistas de f<strong>in</strong>ancieras, seguros, bancos regionales y<br />
otros empresarios nacionales.), 2a edición, Lima: Mosca Azul Editores.<br />
Miller, Rory (1999) “<strong>Bus<strong>in</strong>ess</strong> History <strong>in</strong> <strong>Peru</strong>,” <strong>in</strong> C. Dávila <strong>and</strong> Rory Miller eds.,<br />
<strong>Bus<strong>in</strong>ess</strong> History <strong>in</strong> Lat<strong>in</strong> America: The Experience of Seven Countries,<br />
Liverpool: Liverpool University Press.<br />
Morikawa, Hidemasa (1996) Toppu maneijimento no keieishi: Keieisha kigyo to kazoku<br />
kigyo (History of top management: managerial enterprise <strong>and</strong> family<br />
enterprise). Tokyo: Yuhikaku.<br />
Morris, Felipe e Italo Muñoz (2000) “La reforma del mercado de capitales,” en Abusada,<br />
et. al., La reforma <strong>in</strong>completa, Lima: Universidad del Pacífico.<br />
Osonoi, Shigeo (1989) <strong>Peru</strong> no keizai housei (Law on economy <strong>in</strong> <strong>Peru</strong>). In K.<br />
24
Nakagawa <strong>and</strong> M. Yatani eds.Raten America shokoku no keizaihousei (Law on<br />
economy <strong>in</strong> Lat<strong>in</strong> America), Tokyo: Institute of Develop<strong>in</strong>g Economies.<br />
Parodi, Carlos (2000) Perú 1960 – 2000: Políticas económicas y sociales en entornos<br />
cambientes, Lima: Universidad del Pacífico.<br />
<strong>Peru</strong> Report<strong>in</strong>g (1988) <strong>Peru</strong> The Top 1,500 Companies, Lima <strong>Peru</strong> Report<strong>in</strong>g.<br />
<strong>Peru</strong> Report<strong>in</strong>g (1996) <strong>Peru</strong> The Top 5,000 Companies, Lima <strong>Peru</strong> Report<strong>in</strong>g.<br />
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Publications.<br />
Sanchez, Luis Alberto (1978) Historia de una <strong>in</strong>dustria peruana: Cervecería Backus y<br />
Johnston S.A., Lima: Cervecería Backus y Johnston S.A.<br />
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políticas en una economía abierta, Lima: Mosca Azul Editores.<br />
Vásquez Huamán, Enrique (2000) Estrategias del poder: Grupos económicos en el<br />
Perú, Lima: CIUP.<br />
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31
Chart 1 Romero family<br />
Dionisio<br />
Romero Sem<strong>in</strong>ario<br />
Third generation,<br />
chairperson of Credicorp<br />
MBA Stanford Univ.<br />
Dionisio<br />
Romero Paoletti<br />
Fourth generation,<br />
chairperson of Alicorp<br />
MBA Stanford Univ.<br />
Calixto Santo<br />
Romero Hern<strong>and</strong>ez<br />
Fo<strong>under</strong><br />
Dionisio<br />
Romero Iturrospe<br />
Calixto<br />
Romero Sem<strong>in</strong>ario<br />
Chairperson of PPS<br />
Calixto<br />
Romero Guzman<br />
Director of Alicorp<br />
Manuel<br />
Romero Belismelis<br />
Substitute director of Alicorp<br />
32<br />
Manuel<br />
Romero Sem<strong>in</strong>ario<br />
Luis Enrique<br />
Romero Belismelis<br />
Substitute director of Alicorp<br />
Boston Univ.<br />
Ernest<br />
Romero Belismelis<br />
Vice chairperson of Alicorp<br />
Babson College<br />
Fern<strong>and</strong>o<br />
Romero Belismelis<br />
General manager of Romero Trad<strong>in</strong>g<br />
Francisca<br />
Romero Iturrospe<br />
Ruf<strong>in</strong>a<br />
Romero Sem<strong>in</strong>ario<br />
Rosal<strong>in</strong>a<br />
Helguero Romero<br />
legend<br />
first <strong>and</strong> middle names<br />
family names (paternal & maternal)<br />
position <strong>in</strong> a group company<br />
education<br />
Onrubia<br />
Feliciano<br />
Del Campo Romero<br />
Second generation<br />
Rosa Fejioo<br />
Jose Antonio<br />
Onrubia Romero<br />
María del Carmen<br />
Onrubia Romero<br />
Beeck<br />
Jose Antonio<br />
Onrubia Holder<br />
Substitute director of Alicorp<br />
MBA Babson College<br />
Javier<br />
Beeck Onrubia<br />
Director of Alicorp<br />
MBA Northwestern Univ.<br />
(Source) Elaborated by author
Char 2-1 Investment <strong>in</strong> Credicorp group companies (as of 2001 <strong>and</strong> <strong>in</strong>vestment <strong>in</strong> Credicorp as of 2002. Figures show percentage of company's shares owned by<br />
each <strong>in</strong>vestor.)<br />
Romero <strong>Family</strong><br />
AFP<br />
Integra<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
AFP<br />
Union Vida<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
AFP<br />
Horizonte<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
AFP<br />
Profuturo<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
Capital Group<br />
International, Inc.<br />
15.57<br />
11.60<br />
10.47<br />
9.46<br />
5.43<br />
7.19<br />
20.01<br />
AMERICAN<br />
INTERNATIONAL<br />
UNDERWRITERS<br />
OVERSEAS LTD.<br />
(U.S.A.)<br />
33<br />
ATLANTIC<br />
SECURITY<br />
HOLDING<br />
CORP<br />
hold<strong>in</strong>g company<br />
(U.S.A.)<br />
100<br />
10.76<br />
CREDICOPR<br />
hold<strong>in</strong>gs<br />
(Bermudas)<br />
96.22<br />
BANCO DE<br />
CREDITO DEL<br />
PERU<br />
bank<br />
75.72<br />
PACIFICO<br />
PERUANO<br />
SUIZA<br />
<strong>in</strong>surance<br />
62<br />
PACIFICO<br />
VIDA<br />
life<br />
<strong>in</strong>surance<br />
38<br />
AMERICAN LIFE<br />
INSURANCE<br />
COMPANY<br />
(U.S.A.)<br />
100<br />
ATLANTIC<br />
SECURITY<br />
BANK<br />
(U.S.A.)<br />
100<br />
SOLUCION<br />
FINANCIERA<br />
personal loan<br />
(Source) elaborated by author based on <strong>in</strong>formation from CONASEV (www.conasev.gob.pe, January 2004) <strong>and</strong> From 20F of Securities <strong>and</strong> Exchange Commision<br />
of U.S.A.
Chart 2-2 Investment <strong>in</strong> Alicorp <strong>and</strong> Ransa groups (as of 2001, Figures show percentage of company's shares owned by each <strong>in</strong>vestors)<br />
HO<br />
CARTDAM<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
NUEVA VIDA<br />
CARTADM<br />
(<strong>in</strong>stitutional<br />
<strong>in</strong>vestor)<br />
PACIFICO<br />
PERUANO<br />
SUIZA<br />
<strong>in</strong>surance<br />
5.05<br />
6.56<br />
CARGIL<br />
AMERICAS INC<br />
(U.S.A.)<br />
7.01<br />
ALICORP<br />
foods <strong>and</strong> toiletry<br />
BIRMINGHAM<br />
MERCHANT S.A.<br />
(Panama)<br />
8.17<br />
7.79<br />
Alicorp Group<br />
Ransa Group<br />
100<br />
RANSA<br />
COMERCIAL<br />
logistics<br />
FAMILIA ROMERO<br />
+ MARY S.A. (family owned)<br />
100 55.98<br />
ROMERO<br />
TRADING<br />
trad<strong>in</strong>g<br />
10.23<br />
26.48<br />
PALMA DE ESPINO<br />
agriculture<br />
34<br />
13.56<br />
CIA<br />
UNIVERSAL<br />
TEXTIL<br />
textile<br />
17.97<br />
12.97 5.23<br />
INDUSTRIA<br />
TEXTIL PIURA<br />
textile<br />
98.96<br />
CIA<br />
ALMACENERA<br />
SUR<br />
warehouse<br />
99.8<br />
INDUSTRIA<br />
DE ESPINO<br />
production of oil<br />
<strong>and</strong> fat<br />
(Source) Elaborated by author based on <strong>in</strong>formation from CONASEV (www.conasev.gob.pe, January 2004).
Chart 3 Brescia family<br />
Fortunato<br />
Brescia<br />
fo<strong>under</strong><br />
Catal<strong>in</strong>a<br />
Cafferata Peñar<strong>and</strong>a<br />
Pedro Francisco<br />
Brescia Cafferata<br />
second generation, chairperson of<br />
Banco Cont<strong>in</strong>ental<br />
Mario Augusto<br />
Brescia Cafferata<br />
vice chairperson of Banco Cont<strong>in</strong>ental<br />
Pedro Manuel Juan<br />
Brescia Moreyra<br />
director of Banco Cont<strong>in</strong>ental<br />
Fortunato Juan José<br />
Brescia Moreyra<br />
substitute director of Banco<br />
Cont<strong>in</strong>ental<br />
Moreyra<br />
Ana María Rosa<br />
Brescia Cafferata<br />
Mario Augusto Miguel<br />
Brescia Moreyra<br />
substitute director of Banco<br />
Cont<strong>in</strong>ental<br />
35<br />
Rosa<br />
Brescia Cafferata<br />
director of Inversiones Breca<br />
Paul<br />
Fort Magot<br />
Alex Paul Gastón<br />
Fort Brescia<br />
director of Banco Cont<strong>in</strong>ental<br />
MBA<br />
legend<br />
first <strong>and</strong> middle names<br />
family names (paternal & maternal)<br />
position <strong>in</strong> group company<br />
education<br />
(Source) Elaborated by author
Chart 4 Investment <strong>in</strong> Brescia group companies (as of 1998 to 2000, Figures show percentage of company's shares owned by each <strong>in</strong>vestor.)<br />
Familia Brescia<br />
<strong>Family</strong> hold<strong>in</strong>g<br />
group<br />
100<br />
100<br />
100<br />
Inversiones Breca<br />
hold<strong>in</strong>gs<br />
Inversiones San<br />
Borja<br />
hold<strong>in</strong>g company<br />
Urbannización<br />
Santa Mar<strong>in</strong>a<br />
hold<strong>in</strong>g company<br />
Provida<br />
Internacional<br />
(Chile)<br />
Banco Bilbao<br />
Vizcaya<br />
Argentaria<br />
(Spa<strong>in</strong>)<br />
85.76<br />
5.29<br />
Urbanniza<br />
Jardín ción<br />
hold<strong>in</strong>gs<br />
98.74<br />
15.15<br />
Ralli<br />
Bro<strong>the</strong>rs<br />
Limited<br />
(U.K.)<br />
11.14<br />
13.52<br />
M<strong>in</strong>sur<br />
m<strong>in</strong><strong>in</strong>g<br />
11.74<br />
20.73<br />
6.47<br />
36<br />
Corporación<br />
General<br />
F<strong>in</strong>anciera<br />
(Spa<strong>in</strong>)<br />
15.87<br />
50<br />
Hold<strong>in</strong>g Cont<strong>in</strong>ental<br />
hold<strong>in</strong>gs<br />
4.37<br />
20.97<br />
16.83<br />
14.51<br />
RIMAC<br />
<strong>in</strong>surance<br />
4.91<br />
24.85<br />
AFP<br />
Horizonte<br />
pension fund<br />
54.36<br />
91.97<br />
Banco<br />
Cont<strong>in</strong>ental<br />
bank<br />
32.31<br />
16.98<br />
Inversiones<br />
Nacionales de<br />
Turismo<br />
tourism<br />
13.82<br />
10.34<br />
20.88<br />
Explosivos<br />
chemical<br />
13.33<br />
11.71<br />
Juan Mir<strong>and</strong>a<br />
Costa<br />
family owned<br />
100<br />
100<br />
100<br />
<strong>Bus<strong>in</strong>ess</strong> group<br />
Bolsa<br />
securities<br />
Titulalizadora<br />
securities<br />
Adm<strong>in</strong>istrador de<br />
Fondos<br />
fund management<br />
F<strong>in</strong>ancial group<br />
(Source) Elaborated by author based on <strong>in</strong>formation from CONASEV (www.conasev.gob.pe, January 2004).
Chart 5 Bentín family<br />
César<br />
Bentín<br />
Arturo<br />
Bentín<br />
Vicor<br />
Montri Alfaro<br />
ex vice chairperson of<br />
UCPBJ, attorney<br />
Carlos María<br />
Bentín<br />
Manuela Martín<br />
La Fuente y La<br />
Palomera<br />
Antonio<br />
Bentín<br />
y La Fuente<br />
ex premier<br />
Adán<br />
Bentín<br />
Herpan<br />
Bentín Sánchez<br />
Ricardo<br />
Bentín Sánchez<br />
ex vice-chairperson of<br />
Congress<br />
Ricardo David<br />
Bentín Mujica<br />
ex chairerson of<br />
B&J<br />
Antonio Narciso<br />
Bentín Mujica<br />
fo<strong>under</strong> of airl<strong>in</strong>e<br />
Ricardo<br />
Bentín Gr<strong>and</strong>e<br />
ex director of Del Mar<br />
Catal<strong>in</strong>a<br />
Bentín Gr<strong>and</strong>e<br />
ex director of UCPBJ<br />
Carlos Felipe<br />
Bentín Remy<br />
general manager of<br />
UCPBJ<br />
37<br />
Elías<br />
Mujica y<br />
Trasmonte<br />
ex director of<br />
CNC<br />
Manuel<br />
Mujica<br />
Rosa<br />
Mujica Carassa<br />
Carlos<br />
Mujica Carassa<br />
ex chairperson of CNC<br />
Elías<br />
Bentín Mujica<br />
Rosa<br />
Bentín Mujica<br />
Pedro Carlos<br />
Bentín Mujica<br />
Jorge<br />
Bentín Remy<br />
ex director of UCPBJ<br />
<strong>and</strong> chairperson of<br />
Novasalud, surgeon<br />
Luis<br />
Bentín Remy<br />
ex director of Condor<br />
Insurance<br />
legend<br />
first <strong>and</strong> middle names<br />
family names (paternal & maternal)<br />
position <strong>in</strong> group company<br />
education<br />
José Luis<br />
Bentín Mujica<br />
Luis Felipe<br />
Bentín Mujica<br />
ex director of B&J<br />
<strong>and</strong> general<br />
manager of CNC<br />
María Manuela<br />
Bentín Mujica<br />
Rosario<br />
Bentín Remy<br />
de Noriega<br />
Elías<br />
Bentín Peral<br />
ex general manager <strong>and</strong><br />
chairperson of UCPBJ<br />
(Source) Elaborated by author
Chart 6 Backus group companies (as of 2000, Figures show percentage of company's shares owned by each <strong>in</strong>vestor.)<br />
Cía. de<br />
Inversiones<br />
Comerciales<br />
Odracir<br />
hold<strong>in</strong>gs<br />
M<strong>in</strong>sur<br />
m<strong>in</strong><strong>in</strong>g of<br />
Bresica family<br />
7.89<br />
Pacifico <strong>Peru</strong>ano<br />
Suiza<br />
<strong>in</strong>surance of<br />
Romero family<br />
Esmeralda<br />
Hold<strong>in</strong>g Ltd.<br />
(Virg<strong>in</strong> Isl<strong>and</strong>)<br />
hold<strong>in</strong>gs<br />
100 10.65 100<br />
6.19<br />
Backus(UCPBJ)*<br />
brewery <strong>and</strong><br />
hold<strong>in</strong>gs<br />
13.98<br />
38<br />
Amarante<br />
Investment<br />
Hold<strong>in</strong>g company<br />
(Ne<strong>the</strong>rl<strong>and</strong>s<br />
Antilles Aruba)<br />
98<br />
Cervesur<br />
brewery<br />
72.6<br />
81<br />
Cervecería<br />
San Juan<br />
brewery<br />
99.99<br />
Alimentos<br />
Procesados<br />
food process<br />
100<br />
Malteria Lima<br />
manufactur<strong>in</strong>g<br />
Industrial de<br />
Envase<br />
manufactur<strong>in</strong>g<br />
100<br />
Agro<strong>in</strong>dustrias<br />
Backus<br />
agro<strong>in</strong>dustry<br />
94 99<br />
Inmobiliaria<br />
Pariach<br />
real estate<br />
100<br />
Agua M<strong>in</strong>eral<br />
San Mateo<br />
beverage<br />
100<br />
Quipudata<br />
data process<strong>in</strong>g<br />
98<br />
Corporación<br />
Backus y<br />
Johnston<br />
Hold<strong>in</strong>g company<br />
100<br />
Transporte 77<br />
transport<br />
Wiese Aetna<br />
Seguro de Vida<br />
life <strong>in</strong>surance of<br />
ING of Holl<strong>and</strong><br />
50<br />
50<br />
Novasalud<br />
medical service<br />
12.1<br />
Creditex<br />
textile<br />
8.8<br />
* Shares owned by families are 30% by Bentín, 22% by Brescia <strong>and</strong> 12% by Romero.<br />
(Source) Elaborated by author based on <strong>the</strong> annual report of each company obta<strong>in</strong>ed from CONASEV.