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Title Family Business in Peru: Survival and Expansion under the ...

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control over ownership <strong>and</strong> management of companies <strong>in</strong> this sub-group is not as strong<br />

as that <strong>in</strong> o<strong>the</strong>r sub-groups. Professional paid managers with higher education <strong>and</strong> rich<br />

experience are <strong>in</strong>volved not only <strong>in</strong> day-to-day decision mak<strong>in</strong>g but also <strong>in</strong> strategic<br />

decision of <strong>the</strong> companies. Companies belong to JOINT sub-group are seen <strong>in</strong><br />

f<strong>in</strong>ancial sector such as bank<strong>in</strong>g, <strong>in</strong>surance, pension funds, <strong>and</strong> large scale m<strong>in</strong><strong>in</strong>g<br />

projects, <strong>in</strong> which speed of technological <strong>in</strong>novation <strong>and</strong> management is very fast, <strong>and</strong><br />

companies are compet<strong>in</strong>g across boarders due to <strong>the</strong> liberalization of economy. Beer<br />

<strong>in</strong>dustry, which is now fac<strong>in</strong>g regional <strong>in</strong>tegration, is also <strong>in</strong>cluded <strong>in</strong> this sub-group.<br />

It is <strong>in</strong>dispensable for a family <strong>in</strong> order to obta<strong>in</strong> huge capital <strong>and</strong> highly educated <strong>and</strong><br />

experienced human resources.<br />

4-2. Controll<strong>in</strong>g Three Sub-groups<br />

As mentioned above, companies that belong to family bus<strong>in</strong>esses <strong>in</strong> <strong>Peru</strong> can<br />

be classified <strong>in</strong>to three sub-groups accord<strong>in</strong>g to <strong>the</strong>ir control over ownership <strong>and</strong><br />

management: EXCLUSIVE, MAJOR <strong>and</strong> JOINT. The families first started <strong>the</strong>ir<br />

bus<strong>in</strong>esses with EXCLUSIVE companies. Then, with MAJOR companies, <strong>the</strong>y<br />

exp<strong>and</strong> <strong>the</strong>ir scale <strong>and</strong> scope of <strong>the</strong> family bus<strong>in</strong>esses. In <strong>the</strong> process of <strong>the</strong> economic<br />

liberalization after <strong>the</strong> 1990s <strong>in</strong> which higher competitiveness is required for survival,<br />

family bus<strong>in</strong>esses sought <strong>the</strong>ir bus<strong>in</strong>ess partners abroad <strong>and</strong> <strong>in</strong>corporated JOINT<br />

companies <strong>in</strong> order to obta<strong>in</strong> resources. In o<strong>the</strong>r words, <strong>the</strong> evolution of a jo<strong>in</strong>t stock<br />

company <strong>and</strong> separation of ownership <strong>and</strong> management argued by Ch<strong>and</strong>ler did not<br />

happen <strong>in</strong> many family bus<strong>in</strong>ess companies <strong>in</strong> <strong>Peru</strong>. The families, while keep<strong>in</strong>g<br />

exclusive control of ownership <strong>and</strong> management over <strong>the</strong>ir traditional bus<strong>in</strong>esses of<br />

EXCLUSIVE companies <strong>in</strong> order to protect family assets, <strong>the</strong>y comb<strong>in</strong>e different k<strong>in</strong>ds<br />

of companies such as MAJOR <strong>and</strong> JOINT depend<strong>in</strong>g on bus<strong>in</strong>ess environment <strong>in</strong> order<br />

to exp<strong>and</strong> socio economic <strong>in</strong>fluence of <strong>the</strong> family. In <strong>the</strong> case <strong>the</strong>y face with adverse<br />

bus<strong>in</strong>ess environment, <strong>the</strong>y can sell MAJOR <strong>and</strong> JOINT companies while surviv<strong>in</strong>g<br />

with EXCLUSIVE companies, such as <strong>in</strong> <strong>the</strong> case of Brescia, which sold Tejidos La<br />

Unión at <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g of <strong>the</strong> 1990s, <strong>and</strong> wait for ano<strong>the</strong>r opportunity.<br />

Among three sub-groups, JOINT companies, <strong>in</strong> which control is shared with<br />

o<strong>the</strong>r families or foreign capitals, have played important roles <strong>in</strong> <strong>the</strong> history of family<br />

bus<strong>in</strong>ess <strong>in</strong> <strong>Peru</strong>. Families that have some k<strong>in</strong>d of connection, for example, secur<strong>in</strong>g<br />

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