Boxoffice-November.18.1968

NATIONAL EXECUTIVE EDITION • NOVEMBER 18, 1968
Includino the Sectional News Paoes of All Editions
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IN THE 1868-10
NEIWORK nifVISI8N SEAS8M
Ul ABNER
THE BOY SCOUTS
OFAMERICA
Today, at its studios in Burbank,
Warner Bros.-Seven Arts is developing
"Li'l Abner," a new half-hour prime
time network television series, in
color, starring Al Capp's internationally
celebrated citizens of
Dogpatch U.S.A., cartoon favorites
of some 80 million fans around
the world.
Scouting is recognized as one of the world's
greatest forces for building our leaders of
tomorrow. And, Warner Bros.-Seven Arts is
proud to have been selected by the Boy Scouts
of America to produce a significant prime time
network color series based on exclusive
story material from the files of Scouting and
involving our vital and dynamically growing
generation.
NEW YORK • CHICAGO
• DALLAS • LOS ANGELES • TORONTO • LONDON • PA^ S
ROME
• BARCELONA • LISBON • SYDNEY • TOKYO • MEXICO CITY • NASSAU

NATO CONVENTION
FILM RATING PLAN, NEW IDEAS
STRESSED AT NATO SESSIONS
New Rapport With Clergy,
Technical Developments
Brighten Convention
SAN FRANCISCO—The National Ass'n
of Theatre Owners held its third annual convention
at the Hilton Hotel here Monday
through Thursday (11-14) with more than
2,000 conventioneers expressing high optimism
over the industry's new Film Rating
Plan, the continuing building of rapport between
motion pictures and the clergy, new
technological achievements and an impressive
lineup of product as outlined by the
major film distributors.
Problems Also Are Considered
Delegates also took a look at the continuing
problems, such as blind bidding, government
classification and censorship, taxation,
pay TV and CATV, but the general tone of
the convention was set by NATO president
Julian S. Rifkin at the opening luncheon
with his statement that "the tides have
changed, and we have rebounded from despair
to optimism, decay to vibrancy, from
poverty to economic health."
At the same luncheon, Eugene Klein,
president of National General Corp., added
new hope with his prediction of 17,000 U.S.
theatres by 1975 and domestic film production
of 250 to 300 features annually.
Delight with exhibition's attitude toward
the Film Rating Plan was expressed at the
Thursday luncheon by Jack Valenti, president
of the Motion Picture Ass'n of
America, who asserted that the exhibitors
of America once again deserve well of their
fellow citizens for their adoption and nearunanimous
support of the rating system.
"That the plan seems to be launched so well
is tribute to the leadership and the members
of this public-spirited and forward-looking
organization—NATO," the MPAA president
asserted.
Beginning with the "Dynamics of
Change" institute conducted by Prof. Miriam
M. Ritvo of Boston University, conventioneers
were urged to change their preconceived
notions and move to a human relations
attitude in upgrading personnel.
Clerics Pledge Local Support
The following day, exhibition was heartened
in the "Building a Bridge to the
Churches" panel, when leading representatives
of the clergy expressed a new cooperative
attitude toward motion pictures in the
enforcement of the Code rating plan and in
working out problems on the local level.
At the Wednesday morning session, T.
Manning Claggett urged coordination of
activities on legislative problems, to gather
and assemble from the grassroots de-
Rifkin, Corwin and Other Officers
Re-Elected for
SAN FRANCISCO—All officers of the
National Ass'n of Theatre Owners, headed
by Julian S. Rifkin, Boston, as president,
were re-elected for the coming year at the
annual meeting of the board of directors
here Sunday (10). Others renamed were
Sherrill C. Corwin, chairman of the board;
John H. Stembler, chairman of the finance
committee; Ben D. Marcus, treasurer, and
Herbert F. Kincey, secretary.
Three new vice-presidents were elected:
Roy Cooper of San Francisco, Nat Fellman
of New York and E. LaMar Sarra of Jacksonville.
Re-elected vice-presidents are
George Aurelius, John G. Broumas, Horace
Denning, C. Elmer Nolle jr., Richard H.
Orear, Carl L. Patrick, Henry G. Plitt. Alden
W. Smith and Ernest Stern.
The executive committee was increased
from 25 to 27 members this year, and newly
elected to that body were: Richard Brandt
of New York; Salah M. Hassanein, New
York; Milton H. London, Detroit; Bernard
Myerson, New York; Matthew Polon,
tails on all legislation, ranging from that
dealing with obscenity to that concerning
taxation. In the latter regard. E. LaMar
Sarra warned, "No one doubts that we face
a continuing threat of additional taxation,"
13 NATO Members Feted
For Special Endeavor
San Francisco—Thirteen members of
the National Ass'n of Theatre Owners
who have made extraordinary contributions
to the association were honored
at a formal dinner Sunday (10) night
hosted by Julian S. Rifkin, president,
and Sherrill C. Corwin, chairman.
Gold NATO Merit Medallions especially
cast for the occasion were presented
to Milton H. London, Henry G.
Plitt, A. Julian BrylawskI, Sumner M.
Redstone, Stuart H. Aarons, Al Boudouris
and E. LeMar Sarra.
Gold-plated wine cups and service
plates in mahogany boxes were given
to other honorees, Ray Cooper and
Abe Blumcnfcld, honorary co-chairmen;
Bud Levin, executive committee
chairman; Mrs. Irving Levin and Mrs.
Roy Cooper, ladies committee co-chairmen,
and special guest Rowland C. Hill,
president-elect of the Cinematograph
Exhibitors A.ss'n of Great Britain.
Second Terms
New York; Robert W. Selig, Los Angetel
and E. N. Thompson, Lincoln, Neb. R{||
elected to the executive committee wen^
Jack Armstrong, Myron N. Blank, John I
Clark, Sidney Cohen, Sherrill C. Corwii
Irving Dollinger, Marshall H. Fine. Harve
Fleischman, Richard M. Kennedy, Georg
C. Kerasotes, Bernard Levy, Ben D. Marcu;
David E. Milgram, E. D. Martin, Sumnt
M. Redstone, Julian S. Rifkin, T. G. Sole
mon, John H. Stembler, William H. Thee
ford and Ray T. Vonderhaar.
New additions to the directors-at-hirgi
Albert Boudouris of Toledo; Bernard Di.
mond of New York: Michael Forman, Li
Angeles; Martin Perlberg, New York; Ei
ward Redstone, Boston; Edward Schumai
New York, and Roy White. Cincinnati. Rt
named were E. B. Arthur. Michael F
Chakeres, Frederic A. Danz, Philip H. Ga
land, M. A. Lightman jr., Richard Mam
Marshall N. Naify, William H. Oldknov
Samuel Schulman, Lyle W. Smith and Rict
ard Smith.
and cautioned exhibitors to protect then
selves during the 47 state
scheduled for 1969.
legislative sc^-lOI
Earlier on Wednesday, in the "Systei
Dynamics" session, conducted by Al Boi
douris,
chairman of NATO's RAPID con
mittee, exhibitors were given a look at th
latest in technological developments and i
new theatre design. Of high interest were tf
reports on 17'/2mm release prints and ski;
frame as presented, respectively, by Edmun
Chilton of J. Arthur Rank, Ltd., and Waltt
Beyer, director of research, Universal Sti
dios. and the report on Ultra-Vision, pn
sented by Glenn Berggren of Wil-Kin Th'
atre Supply.
All of the major film companies uincilt
coming product, with special evening c\cn
held by Columbia and 20th Centur\-l-o
and product screenings on Thursday mon
ing by Allied Artists. Avco Embassy, tin
rama. Commonwealth United. ContiiKni,
Disney, Metro-Goldwyn-Mayer, Paraiiiour
United Artists. Universal and Warner \iio-
7 Arts.
The convention concluded with the Ticdent's
Banquet Thursday night and the pic
entation of the annual awards: Exhibiior
.
the Year, Robert W. Selig; Produccr-l'
rector of the Year, Robert Wise; Slais
the Year, Barbra Streisand and Sidnc\ l'>
tier, and the Walt Disney Memorial .\\^.m
Spyros P. Skouras.
BOXOFRCE :: November 18. 19i

NATO Opposes CATV
Originating Shows
SAN FRANCISCO—The board of directors
of the National Ass'n of Theatre
Owners, at its meeting here Monday (10),
declared in a formal resolution its opposition
to the permitting of program origination
by cable television companies anywhere in
the U.S.
The resolution noted that "certain cable
television companies have been seeking permission
from appropriate authorities to originate
their own programing to their respective
subscribers," and continued:
"Whereas, such practice constitutes a
form of pay television, contrary to the best
interests of the public in that it will result
in
"a. The payment by television viewers of
what they have heretofore received for free;
"b. The shutting down of numerous motion
picture theatres throughout the country;
"c. The unemployment of thousands of
employes associated with the motion picture
industry, and
"d. The loss of tax revenues by federal,
state and local governments;
"Now, therefore, be it resolved by this
board of directors of NATO that it is unalterably
opposed to program origination by
cable television companies anywhere in these
United States, and that the president be
authorized to take any appropriate, necessary
and continuing action to augment this
resolution."
Walter Reade Gives View
On Film Ratings Plan
SAN FRANCISCO—Walter Reade jr.,
president of the Walter Reade Organization,
speaking before the National Ass'n of Theatre
Owners board of directors meeting here
Sunday (10). reiterated that his theatre circuit
would not participate in the industry
rating system.
Reade termed the program "undesirable,
unconstitutional, unworkable, impractical,
uneconomical and an attempt to pass the
buck," and asserted that the result of the
plan, in his view, would be "the much-publicized
failure of the program and of the attempt
of the motion picture industry to
police itself.
"What will follow," he said, "will be
statutory censorship of the worst kind, clearly
invited by the industry's failure."
Reade also said that the new code and
ratings constitute an open invitation to
antitrust
suits and that, because censorship is
unconstitutional, and the new ratings are
practical censorship, the whole system is
unconstitutional.
Beckerman to De Laurentiis
NEW YORK—Barry Beckerman has resigned
his position as eastern story editor for
Paramount to join producer Dino De Laurentiis
in Rome in a production capacity.
Beckerman has previously served with
Palomar Pictures and at Robert Lantz-
Candida Donadia Agency.
BOXOFFICE :: November 18, 1968
VALENTI
PRAISES THEATREMEN
Exhibitor Support Is Key
To Rating Plan Success
SAN FRANCISCO—The key factor to
the success of the motion picture industry's
new voluntary film rating program lies in
massive exhibitor support, Jack Valenti,
president of the Motion Picture Ass'n of
America, told the Thursday (14) convention
luncheon of the National Ass'n of Theatre
Owners here. Member companies of the
MPAA and Buena Vista hosted the affair.
Unity Assures Stable Future
It is this unity of purpose, in which producers,
distributors, exhibitors, creative artists
and craftsmen are joined, he added,
which will enable the industry to meet its
problems no matter how perplexing, and assure
a future that is stable and prosperous.
"For their adoption and near-unanimous
support of the rating system, the exhibitors
of America once again deserve well of their
fellow citizens, and I am sure they will have
the public's goodwill in abundance," said
Valenti. "That the plan seems to be launched
so well is tribute to the leadership and the
members of this public-spirited and forwardlooking
organization—NATO."
The MPAA president pointed with pride
to the rating plan, saying: "It is a departure
for the industry and the country, a break
with the past. This does not mean that the
past was wrong. It signifies that thinking and
actions today must more than ever relate to
the present and future.
"The program," he continued, " has a
strong moral and philosophical base. It says
to the filmmaker: 'Your freedom to create
responsibly is broadened and guaranteed
under the plan.' To the public it says: 'We
show our concern for children. Choose according
to your bent, but tolerate the film's
exhibition in the theatre.' The program captures
the essence of the American democratic
spirit and embodies the country's inherent
moral and philosophical meanings
and values. This is the sense in which, by
our unified approach, we have offered it to
the country."
Reports on State of Industry
Valenti made public the results of a questionnaire
on the state of the industry which
he sent shortly before the convention to a
group of exhibitors representing 3,464 large
and small theatres in all areas of the country.
"It is important to me to know what these
leaders are thinking and saying, how they
see the business today and how they look
upon the future." said the MPAA president.
"I hope that the efforts they have expended
on the answers will be rewarded by imaginative
achievements we can, together, construct."
He summarized the survey findings;
1. Theatrical boxoffice gross is up in
1968 over 1967 by 5 to 25 per cent and is
higher than in 1963 by as much as 75 per
cent in some theatres.
2. Much of the increase is due to higher
admission prices, since attendance, while
ahead of 1967, follows the upswing of revenue
at a slower pace, ranging up to a reported
5.5 per cent. The attendance decline
noted from 1963 appears to have turned and
gives indications of slow, steady improvement.
3. Sixty theatres have been remodeled,
built and opened in 1968, 48 are under construction
and 43 planned—a combined total
of 151. indicating this may be one of the
better recent years of theatre building. Exhibitors
are favoring, in new clusters of
population, enclosed theatres of 800 to 1,200
seats, and twin drive-ins with 1,000 to 2,000-
car capacities.
4. The ages of today's audiences are estimated
in this order: 16-24 years old, 41
per cent; 25-35 years, 27 per cent; 36-50
years, 13 per cent; under 16 years, 11 per
cent; over 50 years, 8 per cent.
Salutes Youth in Top Positions
He turned to the emphasis on youth in
filmmaking and in top positions in the
studios and companies, asserting: "Perhaps
the industry was slow at first to respond to
the call and need of youth, but that time is
over. Today, younger persons, mostly under
40. are invigorating the artistic and commercial
streams of the industry. Hollywood
is a changing community, a cx)mmunit>
where new faces are seen every day handling
the cameras, building the props, setting
the lights, writing the scripts, directing the
actions and acting the parts.
"There is a bold, creative, challenging
forward momentum in the studios that is
wiping away stereotypes, showing life as it
is, telling stories as they should be told.
Doors in Hollywood today are open, not
closed, to talented, imaginative youth with
ideas that dare to challenge the routine and
keep the film abreast of the robust and
strenuous age in which it must live, or fall
away. In the last two years, 35 producers.
39 writers and 57 directors got first-time
credits for their work," Valenti said.
He spoke of the "amazing progress in its
short existence" of the American Film Institute,
and reported, "It will be a most fruitful
source of the filmmakers of the future." With
25 short films in production and two completed,
Valenti said, "It works to lift the
level of quality in film teaching and film
education on college campuses and in high
schools and has already had an enlarging
influence."

NATO CONVENTION
Rifkin Report on Industry Changes
Heralds New Era
SAN FRANCISCO— Keynoting the Monday
(11) luncheon of the "Dynamics ot
Change" convention of the National Ass'n of
Theatre Owners at the Hilton Hotel here,
Julian S. Rifkin. NATO president, asserted
that "dynamic and planned change is essential
for our developmental growth." and reviewed
the industry's pattern of change since
the days of 1950 when television made its
greatest impact on theatre business.
Back From 'Despair to Optimism'
"The tides have changed." said Rifkin,
"and we have rebounded from despair to
optimism—decay to vibrancy—from poverty
to economic health. Some of our theatres
are finishing a most successful year, and our
production-distribution companies are announcing
new alltime high revenues and
profits. We have discovered new realistic
production techniques, and a new dynamic
audience interested in socially significant
subject matter. In so doing, we were also
able to recapture many of our lost patrons.
We have vital, young, exciting talents who
are able to communicate with our consumers.
We have just embarked upon a new
construction wave of beautiful, modern,
functional theatres in the suburbs of our
cities, where our potential patrons live. Automation
is in its infancy and will open new
entertainment fields, limited only by our
daring and inventiveness. We have several
new production companies. Huge nonindustry
oriented giants are merging with our
existing film companies because they like
what they see and appreciate our growth
potential."
Asserting that the cinema is the world's
newest and most important art form. Rifkin
termed today's audience "a film struck
group, ranging from grade school children
to the hippesl on ivy league campuses—the
first
visual generation." He pointed out that
"the camera is truly the instrument of this
generation." and added that "it is essential
that we understand the sophistication of our
young audience."
Youth Insists on Realism
Reiterating that this young group insists
upon realism in love. hate, language and
violence, Rifkin said, "No language is too
rough, no violence too extreme, as long as it
is appropriate to the situation presented, and
done with tasteful, artistic judgment."
Rifkin again asserted that statutory classification
and censorship is wrong and that
film creators should have the same rights of
expression as other media of communication.
He reviewed the industry film rating plan
and told the NATO conventioneers:
"1 cannot stress strongly enough the importance
of exhibitor cooperation with this
plan, not only in spirit, but at the boxoffice.
If we fail in this duty, the rating system will
fail. We will forfeit the right to self-regulation.
What we would not do voluntarily, we
will
be forced to do by law. The restrictions
for Theatremen
NATO to Continue Eiiorts
To Ban Blind Bidding
San Francisco— "Ihc practice of
blind bidding is morally objectionable
and economically catastrophic to all exhibitors,"
Julian S. Rifkin, president of
the National Ass'n of Theatre Owners,
declared here Sunday, expressing the
view of the organization's executive
committee that exhibition still was
greatly distressed with the decision of
Judge Edmund L. Palniieri approving
the stipulation between film distributors
and the Department of Justice on the
blind bidding practice.
NATO will study the effects of the
stipulation, Rifkin said, to the extent
that it does impose blind bidding limitations
on the distributors, in order to
insure its compliance and to determine
its ameliorating effects, if any, on the
situation. The organization will, however,
continue its efforts to ban the
practice completely by having the Department
of Justice and the court
change their positions, he added.
will be many times as stringent—the penalties
infinitely more severe. This is our industry's
last chance. We must do our part."
Rifkin said he was convinced that the
rating plan can work. but. he warned: "Let
no one be misled into thinking that just
because we. the exhibitors, are on the firing
line and bear the brunt of adverse public
reaction to certain films that we are responsible
for them. The censorship climate in this
country was not created by theatre owners.
It was the inability of a major segment of
our older population to relate the innovations
made in film content with the mores
of this present generation.
"Parents, and especially producers, must
share and accept their responsibility for the
success or failure of the film industry classification
plan," Rifkin added. "We exhibitors
will do our part, but since we do not make
films, we cannot control their content.
Similarly, since we do not constitute all the
parents, we cannot be taken to task for the
psychological and moral development of
every child that has access to our theatres,"
United Artists to Market
Trans-Lux Cines Overseas
Ni:W YORK Ihc Irans-lux Inllighl
Cines, fully automated theatres, will be merchandised
and marketed in all foreign countries
by United Artists. The announcement
was issued last week by David Flexer, president
of Inflight; Eugene Picker, president of
the Trans-Lux entertainment division, and
Arnold M. Picker, chairman of the executive
committee of United Artists, based on
an understanding in principle.
Silverman Upholds
Bid Restrictions
SAN FRANCISCO— Maurice Silverman,
antitrust attorney for the Department of
Justice, speaking before the National Ass'n
of Theatre Owners legal and legislative panel
here Wednesday (13), issued a strong defense
of the blind bidding restrictions approved
last summer in New York Federal
Court.
Fewer Films Would Be Offered
The stipulation entered into by the seven
consent decree distribution companies and
National General Corp.. Silverman said,
would have reduced the number of pictures
offered for blind bidding last year by a substantial
percentage, had it been in effect
at that time. Silverman offered figures to
substantiate this claim.
He told the convention that the agreement
sought a reasonable accommodation
for both exhibition and distribution and that
both the government and the court view it
as a "significant and constructive achievement."
Discussing the new roadshow rulings.
Silverman noted that in the 157 features released
by the majors in 1967. only 16.56 per
cent were blind-bid and progress could be
measured against a figure of 47 per cent in
1966. Silverman hoped 1969 would make
exhibitors a little happier with the problem.
He emphasized "limitations in blind bidding,"
pointing out that the judgment in the
Paramount case did not enjoin blind bidding,
and that it is not unlawful, but that in
operation it proves to be discriminatory and,
if carried on for one, it must be applied to
all. It did not appear from thin air but was
based on the production release date delays
due to producer's problems and the intense
competition for playing time, because of
such delays or other factors. While exhibitors
don't like it. he said, distributors can
only ban it to their detriment.
Silverman acknowledged Judge Palmieri's
"great contribution to the solutions of the
problem" and his help over a long period
of time in trying to work on it.
Forecasting a possible change in the administration
of the law with a new administration
in Washington, the attorney noted
that, on the antitrust situation, the government
might be "deeper in the problem
than we should get," due to the many dayto-day
decisions necessary.
Each Film Offered on its Merits
In a question and answer period, Julian
Rifkin, NATO president, asked why blind
bidding couldn't be changed, and why the
roadshow ruling couldn't be extended for
all bidding. Silverman stated it would involve
the court in everyday operation of theatres
and that the Supreme Couii would rule
against this.
All films must be offered on their merits is
the requirement of the Justice Department,
and must be licensed without discrimination,
said Silverman. Despite all this, he ended
with the statement, "I know exhibitors feel
bidding is not fairly conducted."
BOXOFFICE :: November

They
mean
business!
How much action can one picture give you?
How much excitement can Your boxoffice take?
MGMlights the fuse...
with special exhibitor screenings
of the most explosive high adventure of 1969!

Metro-Goldwyn-Mayer presents a Jerry Gershwin and Elliott Kastner production stcTu
"'Richard Biuton oClii
A handful of heroes -seven men and a girl -must do what no army can do... they must storm
the dreaded Schloss Adler...the imprepable Nazi fortress carved into the frozen peaks of
the Bavarian Alps. Within its walls of stone and ice, a captive Allied general is being
"persuaded" to reveal the secret plans for the D-Day invasion of Europe. Before he does,
they must either rescue him... or silence him. But this is not all. If they accomplish
this suicide mission and if there are any survivors... then their adventure will really begin!

KhstWOOd OMaryUre
'hey must
i> all the way up
to hell!
also starring
litaHl
Patrick Wymark Michael Jrlordern
•
story and screenplay by Alistdir MdcLedH •
directed by Bridll G. Hutton
produced by hlliott KdStllGr • Panavision®and Metrocolor
UONPOWEB FOR EASTER from

ipil
YOU will want to attend one of the
six major exhibitor screenings of
Where Eagles Dare
. . . MGM's exciting and
spectacular adventure for
Easter 1969.
These special screenings
will be held in the following cities:
Contact your MGM branch manager for your invitation.

I NHW
i
Expand Code Staff;
iShurlock to Retire
YORK— Expansion of the Code
ml Rating Administration and the retireiciit
of Geoffrey Shurlock, Production
ode administrator since 1954, was an-
Dunced here Wednesday (13) by Jack Vanti,
president of the Motion Picture Ass'n
f America.
Shurlock. administrator of the Producon
Code since 1954. will retire from the
post effective January 2 and will become a
pecial consultant to the Code and Rating
Administration. Valenti said.
Eugene Dougherty Successor
Eugene G. Dougherty, present assistant
dministrator of the Code and Rating Adninistration.
will succeed Shurlock as adnistrator.
Dr. Jacqueline Bouhoutsos, professional
jsychologist with a Ph.D. from the Unirsity
of Innsbruck. Austria, and wide experience
in the field of child behavior, has
leen appointed as a staff member and speial
consultant to the Code Administration,
/alenti said.
James C. Bouras. a member of the MPAA
egal department, has been named the New
/ork representative.
In announcing the retirement of Shurlock.
/ho joined the Production Code staff in
9.M. Valenti said:
"We are fortunate that this gentle and
teratc man. this wise and witty man; Geof
hurlock. will serve as consultant and that
ve shall have the benefit of his continung
assistance and counsel. He has seen the
Tode from two points of view. He has been
he champion to protect and preserve the
ntegrity of the creative filmmaker and his
ight to work responsibly in freedom. He has
leen the champion to preserve reasonable
tandards in films for the public. By blendng
these two. he has helped to make the
\nierican film the most popular and repected
in the world. That the Code served
ind endured in the tumultuous years of
:hange in the industry is tribute that stands
)y itself to his will and understanding."
Valenti said of Dougherty, "1 am pleased
ind proud to have Gene Dougherty take the
lelm because I know the standards of excelence
set by Geof Shurlock will be main-
.iined, Mr. Dougherty has established a
inn rapport with the creative people in our
Hisiness through his 27 years of dedicated
vork on the Production Code staff. He is a
ensitive and intelligent man whose rational
;ood judgment is acknowledged throughout
he industry and will serve him well in the
iilficult task he now undertakes."
Fulfills Pledge to Public
He pointed out that the appointment of
)r. Bouhoutsos fulfilled the pledge he made
o the public when the voluntary rating plan
vas announced.
Bouras. MPAA attorney specializing in
he relationship of law to motion pictures.
. alenti said, "is well qualified to handle
lis new position with intelligence and pereption."
bringing the tastes
. person under 30 to the staff.
and attitudes of
MOTION PICTURES RATED BY THE
CODE AND RATING ADMINISTRATION
The following feature-length motion pictures, which will be released on or alter
November 1. 1968, have as of this date been reviewed and rated by the Code and
Rating Administration pursuant to the Motion Picture Code and Rating Program.
This bulletin includes all ratings which have accumulated to date. Subsequent
bulletins will be issued on a weekly basis as ratings become available. Inquiries on
ratings should be directed to James Bouras; inquiries on advertising should be directed
to Michael Linden, care Motion Picture Ass'n of America Fifth Ave., New York,
N.Y. 10036.
Each of the designated ratings is deli
folk: under the Motion Picture Code
and Rating Program:
[q1 Suggested for GENERAL audiences
The Marriage Came Tumbling Down
(Royal)
[Gj
lyj] Suggested for MATURE audiences (parentc
Mars En Carcme (UA)
[G]
discretion advised)
ra RESTRICTED— Per
Midnight Raid (UA)
[g|
unless occompanit by parent
The Model Shop (Col)
H
dian.
More Dead Than Alive (UA) [M]
/y\ Persons under 16 admitted. This age
er in certain oreas. The Night of the Following Day (Univ) [r]
Check
Xjtie
Distributor
An Angel in My Pocket (Univ)
Arabella (Univ)
The Assassination Bureau (Para)
Assignment to Kill (WB-7A)
Backtrack (Univ)
The Betrayal (Para)
Better a Widow (Univ)
Birds in
Peru (Regional)
The Brotherhood (Para)
The Brute and the Beast (AIP)
Buona Sera, Mrs. Campbell (UA)
Corruption (Col)
Dance of Death (Para)
Day of Anger (NGP)
Dead Run (Univ)
Decline and Fall of a Bird Watcher
(20th-Fox)
Diabolically Yours (Para)
Diamonds for Breakfast (Para)
Dr. Glas (20th-Fox)
The Fixer (MGM)
The Fox (*) (WB-7A)
Ghosts—Italian Style (MGM)
The Girl on a Motorcycle (Claridge)
Girl With a Pistol (Para)
The Great Catherine (Claridge)
Hellfighters (Univ)
Hell in the Pacific (CRC)
Hello Down There (Para)
The Hooked Generation (AA)
The Horse in the Gray Flannel Suit (BV)
House of Cards (Univ)
Impasse (UA)
The Impossible Years (MGM)
Joanna (20th-Fox)
Kenner (MGM)
Killers Three (AIP)
Lady in Cement (20th-Fox)
Les Gauloises Bleues (Lopert)
The Magus (20th-Fox)
(•) Released prior to November 1, 1968, but ro
Rating
m
®
m
m
Oliver! (Col)
On My Way to the Crusades, I
Met a Girl Who . . . (WB-7A)
The 1,000 Plane Raid (UA)
Operation: St. Peter (Para)
Out of It (UA)
Payment in Blood (Col)
Pendulum (Col)
The Princess (Univ)
The Riot (Para)
Sam Whiskey (UA)
The Sergeant (WB-7A)
The Shame (Lopert)
Shoes of the Fisherman (MGM)
Skidoo (Para)
Snow Devils
Submarine X-1
Strategy
(MGM)
(UA)
of Terror (Univ)
Superargo vs. Diabolicus (Col)
Support Your Local Sheriff!
This Savage Land (Univ)
Three in the Attic (AIP)
Thunderbirds Six (UA)
The Touchables (2()th-Fox)
The Trygon Factor (WB-7A)
2000 Years Later (WB-7A)
Yellow Submarine (UA)
Young Billy Young (UA)
(UA)
\g\
m
MGM Nctmes Mike Kaplan
Publicity Coordinator
NEW YORK— Ihe appointment ol
m
Mike
Kaplan as MGM publicity coordinator was
announced last week by Dan S. Terrell, vicepresident
and executive director of advertising,
publicity and promotion.
In his new capacity. Kaplan will be the
liaison for specifically designated films during
production and through their release,
working actively with advertising, publicity
and promotion campaigns. As one of his
primary responsibilities, Kaplan will continue
to in be involved the campaign on
"2001: A Space Odyssey." His projects will
also include "The Fixer." "Alfred the
Great." and "Goodbye. Mr. Chips."
lOXOFFICE :: November 18. 1968
11

'
NATO CONVENTION
Vynamic Period of Growth' Foreseen
In New Theatres, Film Production
SAN FRANCISCO—Eugene V. Klein,
chairman and president of Nik^Lona' General
Corp.. speaking before the opening luncheon
of the National Ass'n of Theatre Owners
convention here Monday (11). predicted
new vistas for the motion picture industry,
capped by the expansion of new theatres in
the U.S. to approximately 17.000 by 1975
and an accelerated worldwide production of
4.000 films annually by the same time, with
between 250 and 300 films produced domestically.
In his predictions, Klein also forecast $1.5
billion dollars in theatrical admissions and a
weekly attendance of well over 50 million
by 1975. with U.S. citizens spending more
than $40 billion on recreation.
Emphasizing that "our industry is encountering
a dynamic period of growth, development
and change," Klein said that
•fortunately for us the change has been for
the better. We sell an art form and we have
an obligation and a responsibility to the
quality in which that art form is presented,
Ui those people who purchase our product
and to the maintenance of those high standards
which our industry has worked for and
achieved."
He outlined the aims of National Generals
management "to become a worldwide
FACT— NOT FICTION!!
CAMPUS CONFIDENTIAL
IS DOING BIG BUSINESS
Greaf Grosses & Holdovers!!
New York City,
Miami,
Fla.
Providence, R. I.
CASH IN ON "Campus" NOW!
Contact
CAftpUi
CONFIDENTIAL
Harry
Clark
Clark Film Releasing Co.
204 Guaranty Life Bidg.
137 E. Forsyth St.
Jacksonville, Fla. 3220/
Phone (904) 353-7347
A GULF-UNITED Picture
entertainment, communications and leisuretime
organization," and pointed to the expansion
and improvement of its theatrical
branch. Turning to production-distribution,
Klein said:
"Our entrance into this field was a promise
to do what we could to help resolve this
problem, but we made and kept other
promises to you as well." He listed: "1. We
committed our faith and confidence in our
industry . . . and we kept that commitment.
2. We gave our assurance of an effort to
deliver quality commercial product. 3. We
pledged not to pre-empt any of our product
— and furthermore — promised that our
product would be offered fairly, equally and
competitively, and it has. We kept our
promises! And did so with restrictions never
before labored under by any other producerdistributor.
He issued a call for other producers and
distributors to enter the market to supply the
increasing demand for motion picture entertainment.
"Our philosophy is that additional
producers and distributors will add to the
well-being of all exhibitors." he said, "and
whenever exhibitors are strengthened, producers
and distributors have the advantage
of supplying a more stable market. The most
desirable posture for all parts of the motion
picture industry is a full and ample supply
of product for theatre screens,
scarce supply."
rather than a
Klein outlined the organization and operation
of the distribution branch. National
General Pictures, and said: "We are extremely
excited and enthusiastic about the
lineup of films that we will be presenting to
you this year. The product from both National
General and Cinema Center Films
represents a great cross-section of entertainment."
Turning to the proposed merger of Warner
Bros. -7 Arts and NGC, Klein emphasized,
"Our plan is to continue production vigorously
and to make at least as many pictures
as Warners and National General could be
expected to produce separately—and hopefully
more."
CATV Programing Decision
Postponed to Dec. 5
NFW 'VORK^The final decision as to
whether local CATV interests will be allowed
to originate programing has been delayed
once again. Although the Board of Estimate
was expected to make a ruling last Thursday
(7). following a public hearing three weeks
ago, the decision has been postponed until
December 5.
D. John Phillips, executive director of the
Metropolitan Motion Picture Theatres Ass'n.
attributed the delay to the extensive efforts
of local
theatre owners, union leaders, legislators
and the general public who have so
lar collected over 1
I lie proposed franchise.
million signatures against
Fete Columbia Heads
With NATO Awards
SAN FRANCISCO—Columbia Pictures
board chairman A. Schneider and presideni
Leo Jaffe were honored with. respectivel\
the NATO Industry Leadership Award ;inJ
the NATO Man of the Year Award at \h

NSS 50lh Anniversary
Launched by Robbins
SAN
Service
pre
*"
FRANCISCO — National Screen
"urton E. Robbins officially
launched h i s
ff' company's 50th year
B^ \,^ anniversary celebra-
Hflr ) linn at a luncheon
^ft __. lucsday (12) hosted
WKL f^k #* hv NSS for the Na-
Owners convenat
the Hilton
Hotel here.
Spotlighting t h e
NSS 50th year celebration
was a specially
Burton Robbins
(prepared 15-niinute film, titled "49 —Going
|0n 50,"' which detailed the growth of NSS
isince the company's inception in 1919 and,
jin particular, the vast technological changes
and developments in trailer presentation.
The NATO audience expressed delight
when the NSS film reproduced actual trailei:s
from the first sound pictures, contrasting
them with the stylized selling and technically
advanced treatment of current trailers.
Another highlight of the film was announcement
of the creation of an annual
National Screen Service Award for Distinguished
Trailer-Making, promptly nicknamed
the "ENN-ESS-ESSIE." It was announced
by Robbins on the screen and this
was followed by a live presentation of the
bronze statuette to Paramount vice-president
Mort Hock for the trailer on "Rosemary's
Baby."
On behalf of NSS, Robbins pledged "the
continuing support of and service to every
movie theatre, every producer and every dis-
Iributor for at least another 50 years." He
also promised a series of activities, details
and specials throughout the coming yearlong
celebration.
Other NSS executives attending the
NATO luncheon were Paul N. Lazarus,
executive vice-president, and Milt Feinberg.
vice-president and general sales manager.
Bluhdorn Heads Industry
Savings Bond Campaign
WASHINGTON—Charles G. Bluhdorn,
president of Paramount Pictures and chairman
of the board of Gulf & Western Industries,
has been named to the Treasury
Department's U.S. Industrial Payroll Savings
Committee by Secretary of the Treasury
Henry H. Fowler. The committee is comprised
of 57 outstanding business and industrial
leaders and is charged with planning
and leading the national effort to increase
sales of U.S. Savings Bonds and Freedom
Shares.
Bluhdorn will serve as chairman for the
motion picture industry for the 1969 bond
campaign.
Bluhdorn will attend a meeting of the
^-ommittee here on January 8 when Fowler
and other leading government figures will
address the gathering.
NATO Leaders Praise Rating Plan
And Discuss Industry Problems
By SYD CASSYD
SAN FRANCISCO—National Ass'n of
Theatre Owners president Julian S. Rifkin
wants it completely understood by all exhibitors
that the new film rating system is
not being imposed on theatre owners by the
motion picture producers and distributors.
"This is our plan, not a Motion Picture
Ass'n idea," Rifkin said at a special press
conference Monday (11), "and we want it
known that it is a joint industry plan."
Appearing at the same conference, Sherrill
C. Corwin, NATO chairman of the
board, noted that the rating system "seems to
be a solution to pressures we have received
at local levels" and that this probably
stemmed censorship moves which "might
slowly dry up and go away in time."
A logistical problem in age levels exists
which will be solved in each state on its own.
While all publicity on the X rating seems to
be geared to the age of 16, in some states it
will be 17. "It's up to exhibitors to work out
changes at local levels," said Rifkin.
He was enthusiastic about the relationship
with the clergy and their acceptance of the
new rating system. They are "great boosters,"
Rifkin noted, and are definitely opposed to
government regulation. "They will even appear
in local opposition to regulation if need
he," he said.
Both leaders expressed their feelings about
pay TV and program originations by CATV,
viewing this as a new problem to be faced.
Turning to taxation, Corwin said, "Since
World War I and for 50 years since, we have
been striving to get city, state and federal
Dallas Attorney Details
New Classification Law
KANSAS CITY—N. Alex Bickley, city
attorney of Dallas, Tex., here Tuesday (12)
to address a session of the 33rd annual National
Institute of Municipal Law Officers,
asserted that the new Dallas film classification
ordinance, in effect since June, is expected
to be used as a model for similar
action in other cities.
"We are operating under a classification
ordinance which does not actually prohibit
anybody from seeing a movie, but does prescribe
the conditions under which young
persons may view them," he said.
Bickley, when later asked about his views
of the industry's new film rating plan,
termed it "tremendous, a step in the right
direction," but added that one problem, in
his view, is that the plan "has no definite
method of enforcement."
He told the law officers the basics of the
Dallas classification plan and added, "In
general, exhibitors in the Dallas area have
been very cooperative. They find that the
general community is in favor of some type
of restraint and classification and that this is
a type with which they can live and actually
officials off our backs and now we have succeeded.
But the fight is continually going
on." The cash flow through entertainment
coffers is a templing sight to officials faced
with growing governmental costs, he added.
Discussing film product, Rifkin said he
thought there might be an area to be examined
"where producers spend a great deal
of money on certain productions that don't
communicate." Corwin, on the other hand,
said "exhibitors shouldn't get too involved in
judging in advance our friends in Hollywood,"
since they have expertise which cannot
be judged on scripts alone. "Wait until
they are in the can," he advised.
The release of pictures to television without
sufficient theatrical clearance was
viewed as another serious problem. In
answer to questions about instances in which
"good pictures" are sometimes ignored by
exhibitor and the public alike, the NATO
leaders agreed that the investors had no
alternative but to seek a market, even television.
Great improvement was noted in release
of product for October and grosses were up
as much as 25 per cent throughout the nation.
"Now we are looking toward boosting
this flow to other months," said Rifkin. "We
hope to get good films in September, October
and November and even overcome the status
of May as a 'barren' month. We think we're
getting the industry to lose some of its preconceived
notions."
A final note was that perhaps television is
losing some of its pull. Corwin ended with
"give us the proper product and in sufficient
flow and we'll take on all networks and
come out ahead."
show the movies. The main distinction is
that this is classification as distinguished
from absolute censorship."
Movielab Sales, Income
Drop in Third Quarter
NEW YORK— Movielab. Inc., has reported
net sales of ,$2,339,763 and net income
of $172,049 for the three months
ended September 28, compared to net sales
of $2,621,306 and net income of $195,227
for the same quarter a year ago. This was
equal to 12 cents per share, compared to 14
cents a year ago.
Net income for the quarter included
$85,053 of non-recurring income resulting
from investment in securities in contemplation
of an acquisition which did not materialize,
the company said.
For the nine-month period, net sales
totaled $7,398,369. compared to $8,668,387
for the period a year ago. Net income after
taxes amounted to $390,792, compared to
$850,634, for the nine-month period. Earnings
were equivalent to 28 cents per share,
compared to 61 cents per share at Sept. 30,
1967, as adjusted for a 5-for-4 subsequent
stock split and a 10 per cent stock dividend.
BOXOmCE :: November 18, 1968
15

Elect Preston Smith
Governor of Texas
Preston Smith
AUSTIN. TEX.—Preston Smith, wellknow
ti Texas Panhandle exhibitor for many
years, was elected governor
of Texas in the
November 4 general
election, ^mith put his
theatre properties in
trust when he was
elected lieutenant governor
six years ago.
Smith, with a long
record of service to
the motion picture industry,
first entered
the state legislature as
a representative from Lubbock, serving three
terms. In 1951 he was elected to the Senate,
serving several terms and rapidly rising to
the number one spot in that body as president
pro tempore, placing himself third in
line for the governorship.
Smith has been a leader in
the film industry
as a past president and director of the
Texas Drive-In Theatre Owners Ass'n and
a member of the Texas Council of Motion
Picture Organizations. He and his wife, Ima,
are the parents of two children, a son.
Micke\, and a daughter, Jan.
SMPTE's Kalmus Award
To Fallon of Eastman
WASHINGTON. D.C.—Walter A. Fallon
of Eastman Kodak Co. has been awarded
the Herbert T. Kalmus Gold Medal Award
for 1968 by the Society of Motion Picture
& Television Engineers. The presentation
was made Monday (11) during the SMPTE
104th technical conference here.
The award is in recognition of outstanding
contributions in the development of color
films, processes, techniques or equipment
useful in making color motion pictures for
theatres and television. The citation presented
to Fallon reads, in part:
"His leadership and inspiration have led
to the solution of a vast array of problems
culminating in a continuous stream of new
products covering the entire motion picture
area. Of particular significance has been his
insistence on achieving and maintaining the
highest quality possible with existing technology
and advancing this quality level as
new knowledge and understanding has developed.
This characteristic is particularly
well manifested in the entire families of
Eastman Color and Fktachrome motion picture
films."
Fallon is manager of the film sensitizing
and plate manufacturing organization at the
Kodak park division in Rochester and has
been with the company since 1941
Steve Newmark Appointed
Sales Mgr. of PIC Corp.
wr.ST ORANGi:, N.J.— Steve Ncwinark
has been appointed executive sales manager
of the PIC Corp., makers of PIC mosquito
coils and PIC insecticides.
Herman Cohen Plans Four
Films Costing $10 Million
LONDON — Producer Herman Cohen
has announced the biggest production program
he has ever undertaken, with plans for
the expenditure of $10 million on his next
four pictures.
"Crooks and Coronets," which has
started production in England, is budgeted
at S2 million and stars Telly Savalas. Dame
Edith Evans, Warren Oates and Cesar
Romero. The Technicolor feature is being
directed by Jim 0"Connolly from his original
screenplay for Warner Bros.-7 Arts release.
Next on Cohen's schedule will be "Trog,"
to go into production in London in March
1969. With a budget of over $2.5 million,
the science-fiction horror mystery, in Technicolor,
was written by Peter Bryan and
John Gilling and also will be a WB-7A release.
Set for a summer production start will be
Cohen's biggest film, "The Magnificent
Bastards," with a budget of more than $4
million. This will be filmed on location in
Texas and New Mexico with interiors in
Hollywood, in Panavision and Technicolor,
from an original screenplay by Robert
Daniel. No release deal has been set.
Cohen also has just purchased the film
rights to the recently published novel, "Infernal
Idol." written by Henry Seymour and
planned for a production start in London in
October 1969 with a $1.5 million budget.
Cinema Center Holds
3-Nation Press Tour
NEW YORK — A three-country press
tour sponsored by Cinema Center Films got
under way here when 20 members of the
international press corps representing England.
France, Italy, Germany, Spain, Japan,
Canada. Latin America and the U.S. left for
Lima, Peru, on the first leg of a 15,000-mile
tour that also took them to Durango, Mexico,
and Los Angeles.
In Peru, the journalists were hosted by
Robert Shaw and Leonard Whiting, stars of
"Royal Hunt of the Sun," currently shooting
on ancient Inca locations there.
Continuing on to Durango. the press corps
met stars Richard Harris and Judith Anderson,
producer Sandy Howard and director
Silverstein of "A Man Called Horse."
Elliott
and were given an aerial tour of the Mexican
settings by chartered plane.
In Los Angeles, meetings were held with
Steve McQueen on "The Reivers," Patty
Duke on "Me, Natalie," Charles Schuiz on
"A Boy Called Charlie Brown" and Jack
Lcmmon, Peter Lawford, Myrna Loy and
Charles Boyer, stars of "The April Fools."
At the conclusion of the tour, Gordon
Slulberg.
president of Cinema Center Films,
hosted a dinner party and screening of portions
of "The Reivers," "Me, Natalie." and
"The April Fools."
Armand Cardea, manager of international
advertising, publicity and exploitation, and
Uta Atwood, supervisor of advertising, publicity
and exploitation for Europe and South
Africa also participated in the tour.
Trans-Lux, Inflight
Franchise Theatres
NEW YORK—Trans-Lux Corp. and Inflight
Motion Pictures have announced formation
of a motion picture theatre franchising
organization, to be called TRIN. Inc.. to
offer fully automated theatres to investors,
with Eugene Picker, president of the Trans-
Lux entertainment division, also serving as
president of the new company, and Da\id
Flexer. president and founder of Inflight,
serving as chairman.
The theatres,
to be operated by a staff of
two, will seat 350 persons and will be fully
automated. They will be franchised in urban
and suburban areas with populations ol
25,000 or more, according to Picker, wiih
major concentration in shopping centers A
franchise is approximately $40,000. it \\a^
reported.
TRIN will provide the initial film booking
and buying services for the franchises, and
company personnel will teach investors other
essential services in theatre management
such as advertising, publicity, concessions
and non-performance theatre rentals.
Picker said two such theatres now are in
operation in Florida and the companies expect
to equip and operate at least 25 others
by the end of next summer.
Lippert Cites Advances
In Theatre Projection
SAN FRANCISCO—The technology of
the picture theatre projection room has kept
up with that of the film-producing end of
the business, and one result of that development
has been the virtual elimination of the
traps that once threatened projectionists.
Robert L. Lippert told members of the Theatre
Arts Department of San Francisco State
College recently.
Lippert, who, as a producer as well as a
theatre chain owner, knows both sides of I he
coin, pointed out that there was a time when
it was tough for projectionists to get life
insurance.
"In the days of flammable film." Lippert
said, "many operators were burned to de.iih
in their booths. Protection from the open-arc
lighting was not dependable, and the film
stock practically exploded.
"Then they introduced a safety measure
which created even worse hazards for the
men in the booth.
'In order to
protect the audience and ihe
auditorium, they enclosed the booth in
niei.il
with windows and openings supported onl\
by strips of film.
"Within seconds after a fire started, ihe
openings all closed automatically and ihe
projectionist was left to burn to death in his
oven."
Lippert's Showcase, which just opened at
.Alameda, features full automatic projection.
Introduced for the first time outside the
Eastern seaboard, this system permits the
operator to sit in the audience and make
constant adjustments of the sound and screen
image. Lippert explained.
16 BOXOFTICE :: November

. . . Director
. .
. . Edward
. . Chuck
. . Lee
. . Universal
. .
^MfUMK^d defiant
Frankenheimer-Lewis to Film
The Horsemen' for Columbia
The Horsemen." bused on the Joseph
Kessel novel, will be brought lo the screen
hy John Frankenheimer and Edward Lewis
in a joint venture with Columbia, marking
their second film under a recently signed
tour-picture deal with the studio. Dalton
Trumbo will do the screenplay. Lewis recently
returned from Afghanistan where he
scouted locations for the adventure drama.
set for a 1970 start . . . Director Andrew
V. McLaglen and producer Robert Jacks
scouted locations in Louisiana and Mexico
for their new 20th-Fox feature, "The Undefeated,"
to start after the first of the year
with John Wayne starred . . . Steve Broidy.
president of Motion Pictures International,
^et a November 18 starting date for "Return
of the Boomerang," MPI-Louis F. Feldman
production, in Australia, with Beau Bridges
and John Mills starred. Philip Leacock directs
from a Richard Fielding screenplay
based on Lloyd Barrington novel . a
Negotiations have been completed between
Martin Baum, president of ABC Pictures
Corp.. and James Cavell for Cavell to write,
produce and direct the film version of J. B.
Pick's novel, "The Last Valley," to be shot
in 70mm as a roadshow attraction, starting
By SYD CASSYD
Eastman Color atlraclion stars Lionel Slander
and is based on a screenplay by Faenza
from his own original story . . . Alex von
Richthofen, descendant of the famed World
War I German flying ace, was named first
assistant director on American International's
"De Sade," starring Keir Dullea, Senta
Bergcr and Lilli Palmer, with John Huston
as the notorious Abbe de Sade . . . Joby
Baker, president of Times- 10 Productions,
set Jim Mobley to produce and direct the
Harold Robbins-Don Williams original,
"Blood. Black and While."
Norman Jewison Acquires Rights
To Marc Davis Novel 'Spector'
. .
Director Norman Jewison acquired the
motion picture rights to "Spector," a first
novel by Marc Davis, to be produced by
Jewison's independent Simkoe Productions.
No distribution deal has been set. Jewison
just completed "Gaily, Gaily," for United
. Artists release Jules Levy. Arthur Gardner
and Arnold Laven have exercised their
option on the exclusive services for the
second year of writer William Norton two
months early and have assigned him to
screenplay "Chapultepec," outdoor adventure
to be produced in 1970. During the
current year of his contract. Norton completed
the screenplay for "The Bowman-
Sandy Howard for a role in "A Man Called
Horse," Cinema Center Film's Richard Harris
topliner . . . Three of Britain's leading
juvenile actors, John Gugolka, Michael
Ridgcway and Craig Marriott, have been
added by producer Arthur P. Jacobs to the
cast of MGM's "Goodbye, Mr. Chips," starring
Peter O'Toole, Petula Clark and Sir Michael
Redgrave . Weaver, who received
critical acclaim for his performance
in the London hit musical. "No Strings." has
been signed for a featured role in
Universal's
""The Lost Man," starring Sidney Poitier.
Robert Alan Aurthur is directing . . Nancy
.
Kovack was assigned the role of astronaut
James Franciscus' wife in "Marooned."
which Mike Frankovich is producing and
John Sturges directing for Columbia. The
film version of Martin Caidin's novel, which
starts this month, co-stars Gregory Peck.
Richard Crcnna, David Jansscn and James
Franciscus. Script is by Walter Newman . . .
Karl Maiden will portray Gen. Omar Bradley
in "Patton: Blood and Guts," which
Frank McCarthy will produce for 20th-Fox.
General Bradley is senior military adviser on
the film and his autobiography. "A Soldier's
Story." is source material for the screenplay
along with Ladislas Farago's "Patton: Ordeal
and Triumph." Franklin Schaffner directs
the film which rolls in .Spain next February
in D-150 and color .
exercised
its option for another year on Richard Van
Fleet, who made his motion picture debut
in "Angel in My Pocket."
Universal Signs Susan Clark
Presley. She will portray the director of the
children's production in the traveling Chautauqua
who tangles humorously and roman-
in late August 1969 on European locations
Buzz Kulik and writer Adrian
Spies have formed a partnership to coproduce
For Science-Fiction Epic
Susan Clark, one of UniversaPs fastest
ville Break," adapted from a Sidney Shelley
novel, to star Brian Keith for UA release,
"Island in the City" through Kulik's and "The Jaguar Affair." adapted from his
rising actresses, will portray a famous scientist
Gordon Dawson has
Jeni Productions, based on an original story
in ""Colossus." multi-million dollar sci-
own original story . . . Maurice "Babe" Unger has been engaged by Phil Feldman Productions ence-fiction adventure, which Stanley Chase
been named assistant to Elmo Williams. to script "North to Yesterday." to be made
is producing in Panavision and Technicolor
producer of "Tora! Tora! Tora!" forthcoming
for Warner Bros. -7 Arts. It will be directed
British actress Ann Bell was given an
. . .
by Sam Peckinpah from an original by important role in Ronald Shedlo's production,
20th-Fox roadshow concerning events
leading up to the attack on Pearl Harbor, Robert Flynn . Barris Productions
""Matter of Honor," for Columbia, starring
going before the cameras in Kyoto, Japan, has purchased the film rights to "A Single
Nicol Williamson and Rachael Roberts
John Huston plans to Light." by Mia Wejciechowsky. fourth purchase
and now being filmed in London. She will
on December 2 . . .
begin shooting his
since the company announced its en-
play the wife of a ruthless corporation execu-
all-Irish feature. "A
New York actor Michael Higgs will
Terrible Beauty." based on the 1916 Easter trance into the feature film field. Others tive . . .
next June. The original screenplay were: "Or I'll Dress You in Mourning." by play the role of Kirk Douglas' brother in the
rebellion,
Larry Collins and Dominique LaPierre; Elia Kazan-Athens production for WB-7A.
IS by novelist Gerald Hanley. Huston has
one picture before beginning the Irish one. "Don't the Moon Look Lonesome," by Don ""The Arrangement." based on Kazan's widely
The Kremlin Letter," which he begins in Asher, and "Philco Baby," adapted from the
read novel. The film also stars Faye Dun-
Rome in February for 20th-Fox.
"Roar, Lion, Roar" collection of short away, Deborah Kerr and Richard Boone .
Peter Yates Signed to Direct
stories by Irwin Faust . . . "Is the Real You To play the waiting occupants of an obstetrician's
suite in National General's thrill-
Really You?" play by John Tobias, was purchased
20th-Fox's 7ohn and Mary'
by Universal and senior vice-presier,
"Daddy's Gone A-Hunting," producer-
toil'
i Peter
chores
Yates
on 20th-Fox's
will handle
Mia
the
Farrow
directorial
starrer,
dent Jennings Lang assigned the project to director Mark Robson selected a quintet of
Nathaniel Greenblatt Lane to produce, with genuinely pregnant ladies, including Jeanne
"John and Mary." Produced by Ben Kadish, Tobias signed to write the screenplay.
Epper. Lucky Familton. Linda Miller. Gail
the picture is based on Mervyn Jones' novel
about a young couple who meet and fall in Stella Stevens to Co-Star
Newman and Toni Schaber. Starring in the
film are Carol White. Paul Burke. Scott Hylands
and Mala Powers . . . Marilyn Mason.
love in 24 hours. John Mortimer is writing In 'Ballad of Cable Hogue'
the screenplay . . . Jean Negulesco, directing
Broadway musical comedy actress, has been
Stella Stevens will co-star with lason
"The Heroes" on location in Teheran,
signed to make her motion picture debut in
Iran,
Robards in Phil Feldman Productions" '"The
has been signed to direct the first picture
MGM's "The Chautauqua." opposite Elvis
in
|]l
Ballad of Cable Hogue" for WB-7A. The
||i his native Romania. "The Girl in the Wall."
from Sam Roeca
second on Feldman's production
picture, rW- to start next spring a
"H2S." comedy about young slate for the studio, starts in January with
Sam Peckinpah directing from his own tically over labor negotiations with the
people in revolt against the establishment
screenplay and co-producing with William show's manager, played by Presley. Produced
by Lester Welch and directed by
^ currently shooting in Italy, is a DocumentonJ
BJIK, Mars Cinematografica production in associ- Faralla .
Little Sky. full-blooded
,ation with Paramount. Directed by Roberto Sioux Indian actor and a great-grandnephew Peter Tewksbury, the picture now is filming
^Faenza and produced by Gianni Hecht, the of Crazy Horse, was signed by producer at Culver City Studio.
)XOFnCE :: November 18, 1968 17

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
five listed. the 20 key cities checked. Pictures with fewer than engagements are not As new runs
is in in
are reported, ratings are added and averages revised. Computation terms of percentoge
relation to normal grosses as determined by the theotre managers. With 100 per cent os "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
"
mm
Angels From Hell
uill-

New Owners Renovate
And Reopen Montrose
MONIROSF. I'A. — The lights arc on
.main ill the Montrose Theatre. Kd Chltonl
.ind his wile Marge, the new owners, reopened
the old theatre following an exten-
painted and new lights installed. Outside
painting has given the exterior a new fresh
look.
Inside, the theatre received new carpeting,
a paint job, replacement of the backs of the
seats and a reconditioned heating system.
The house is operating six nights a week
with a new movie scheduled every three
days. Admission is $1 for adults, 60 cents
for high school age and 30 cents for those
under 12.
Film fare is being booked to satisfy the
tastes of all ages. The theatre opened with
"Thoroughly Modern Millie" and was followed
by -Where Were You When the
Lights Went Out?" Other features already
booked or scheduled include "Rosemary's
Baby," "The Odd Couple." "Doctor Zhivago,"
"Snow White and the Seven Dwarfs"
and "Jungle Book"
Harold Read Joins MGM
Information Services
NHW YORK — Harold 1. Read has
joined MGM as director of management information
services. As head of the corporate
systems and data processing departments,
he will be responsible for the analy-
Loew's Returns Up $4.10
Per Share Over Last Year
NEW YORK—Loew's Theatres, Inc. issued
their financial statement for the fiscal
year ended Aug. 31, 1968. reporting record
net income of $35,187,974 equal to $7.38
per share. This compares with last year's
net income of $15,755,024 equal to $3.28
Jill per share.
3k|[ Contributing to the great increase was the
extraordinary item of $15,164,922, equal to
$3.18 per share, resulting from the profits
realized on sales of Commercial Credit Co.
and Control Data Corp. stock after deductions
for expenses and taxes. At the end of
the fiscal year Aug. 31, 1968, Loew's still
held approximately 130,000 shares of Control
Data stock.
Gross revenues for the fiscal year aggregated
$166,726,000 as against $136,765.-
000 for the preceeding year.
Openings on Both Coasts
For Sweden's 'Inga'
NEW YORK— "Inga. " a Swedish drama
of a young girl s sexual awakening, has its
American premiere at both Loew's Cine and
the Rialto on Wednesday (20).
Presented by Jerry Gross and Nicholas
Demetroules, the film will open simultaneously
at Loew's Century in Hollywood and
Loew's Picfair in Los Angeles.
Fred Astaire and Tommy Steele
are starred
in the Warner Bros. -7 Arts musical,
"Finian's Rainbow," with Keenan Wynn
and Barbara Hancock in featured roles.
sis and development of computer-oriented
systems, serving the needs of finance, marketing
sive renovation both inside and outside
which took three weeks.
and operations management in all disive
The Montrose now boasts an emergency visions of the cotnpany.
lighting system in case of power failure, easily
Read comes to MGM from American
ope'^ratcd exit doors and projection room Airlines where he served as manager of pro-
safety equipment. The marquee has been regraming
and systems. His background includes
the development and successful implementation
of computerized systems in
the area of sales analysis, direct mail advertising,
inventory control, accounts payable,
accounts receivable, budgeting and
cost control, market analysis, market research
and personnel.
Glen Alden to Build
Two 450-Seal Units
NEW YORK—Federal Judge Edmund
L. Palmieri has granted the Glen Alden
Corp. its petition for the construction of two
450-seat theatres on 59th Street between
Second and Third avenues.
The petition allows Glen Alden to operate
only one of the theatres, however. It is a
replacement for the RKO 58th Street Theatre,
now demolished.
The other theatre is to be leased to Pacific
Theatres East on a long term leasing agreement,
with Glen Alden having no control
over operations.
Louis Abrahms Is Dead
NETCONG, N. J.— Louis Abrahms. 78,
died October 30 at Lincoln Park Nursing
Home. He was manager of the Royal Theatre
here and had managed theatres in Boonton
and Perth Amboy for Snaper Theatre
Enterprises
for 40 years.
AT EXHIBIT — Observins a color
blow-up of a scene from MGIVl's
"Shoes of the Fisherman" hanging at
the Museum of Modern Art stills exhibit
are (from left) Morris K. Lefko,
MGM vice-president and general sales
manager; Anthony Quinn, star of the
film, and Dan S. Terrell, MGM vicepresident
in charge of advertising, publicity
and promotion.
AA Turns Attention
To Film Production
NEW YORK — Allied Artists Pictures
Corp. eliminated its capital deficit during
the fiscal year ended June 29, 1968, and is
accelerating its plans for the future, Roger
W. Hurlock, president, said Wednesday (13)
at the company's annual shareholder meeting
at the Dclmonico Hotel.
"The improvement in our financial situation,"
Hurlock said, "now permits us to
give increasing attention to the production
of our own films. These films will supplement
the European pictures which we currently
distribute and are continuing to seek."
Allied Artists' first domestic production
in four years, "Last Summer," has just been
completed. The film, adapted from Evan
Hunter's new novel, is the latest effort of
Frank and Eleanor Perry, the team who
created "David and Lisa."
The company's European co-production,
Claude Berri's "Mazel Tov" (The Wedding"),
had enthusiastic reviews at its Paris
premiere and is scheduled to open shortly
in this country, Hurlock said.
He stated that, while "it's much too early
to attempt even any general forecast of our
possible earnings for the full current fiscal
year, we do, however, look for another
profitable year."
He told the shareholders that, although
financial results for the first quarter, which
ended September 28, had not yet been finalized,
the company was anticipating earnings
exceeding those of the corresponding fiscal
quarter last year, when income of $446,700
was reported.
At the annual meeting, the stockholders
elected a board of nine directors: Wilfrid E.
Dodd, Roger W. Hurlock, William V. Lurie,
Edward Morey, Herbert M. Pearlman. Carl
Prager, Robert J. Sisk, Roger H. Sultan and
Emanuel L. Wolf.
At a board of directors meeting following
the annual stockholders' session, the following
officers of the company were re-elected:
Emanuel L. Wolf, chairman of the board;
Roger W. Hurlock, president; Edward
Morey, vice-president; Wilfrid E. Dodd,
vice-president; Herbert M. Pearlman, chief
financial officer; Leonard Bogdanoff, treasurer,
and Ronald L. Kuehn jr., secretary.
Wolf was re-elected chairman of the executive
comittee which consists of Hurlock.
Pearlman and Dodd. Pearlman was elected
chairman of the finance committee which
consists, in addition to Pearlman, of Wolf
and Hurlock.
Maurer of MGM Elected
Mayor of Emerson, N.J.
NEW YORK—George Mauer, sales development
manager for MGM, was elected
mayor of Emerson, N.J., on the Republican
ticket in the recent elections.
Maurer's victory against a three-term incumbent
marked his third successful bid for
public office. Previously he had been elected
to two terms as borough councilman in
Emerson.
BOXOFFICE :: November 18, 1968
E-1

I
wffolo—
I
'
.
i
Trans-Lux East— I Love You, Alice B. Toklas I
(WB-7A), 5th wk 330'
Trans-Lux West— Rachel, Rochel (WB-7A), .
11th wk 310
Warner Cineramo—2001: A Space Odyssey (MGM)
32nd wk. in New York 325
'The Boston Strongler' 150
Third Week in Buffalo
Bl 11 Al O — Only four "first-timcaround"
features were playing here and. ol
this group, only "The Boston Strangler' ai
the Century for the third week had a substantial
percentage— 150. Most of Buffalo's
screens were occupied with reissues or reruns
of recently played product.
Any Gun Con Ploy (SR)
'nlur)/—The Boston Strangler (20th-Fox),
ncrio, A-nherst— Barbarella (Para), 4th wk
onodo Finders Keepers, Lovers Weepers (Eve
^'h wk 85
MGM HOSTS COLLEGE PRESS—Melro-Goldwyn-Mayer college media representative
Scott Coiiant, second from right, greets college press editors at the MGM
information booth at the Associated Press convention at the Waldorf-Astoria Hotel.
More than 1,600 editors from leading U.S. universities and colleges were invited to
the special advance screening of "The Fixer," John Frankenheimer-Edward Lewis
production based on Bernard Malamud's Pulitzer Prize novel, which was shown at
the Rivoli Theatre on Broadway.
B'woy First-Run Grosses Continue
Upward Trend Started Previous Week
NKW YORK—There were no major new when the Christmas show opens with "The
releases here and only two foreign language Impossible Years."
newcomers; in spite of that fact and some Opening this week is another roadshow,
changeable weather, first-run business was "The Shoes of the Fisherman."
up. continuing a trend which started the
(Average is loO)
previous week. Aitor—The Boston Strongler (20th Fox), 4th wk. 250
The foreign-language openings were "The
''°
l°ZZ\7Ho"'l,len.o'^yi: I'e What' You Eat'
Marriage Came Tumbling Down," disapc.rle-e'irbireira'
(Para,, sth' wk". ;::::;::::::; f^°o
pomting m its first week at Cinema One, Cinema 57 Rendezvous— Le Viol (Freeno),
and "Birds in Peru," which was not living c,ne'L*One-Mamoge Come Tumbling Down '^^
up to expectation at the Little Carnegie. This (Royal) __. _. . = ii c v)
'°
in spite of the "X" rating controversy 6th wk
' 205
sparked by the Reade Theatres refusal to
^c°:,l",::-J'^:„^;°^,rkot'sfu'^^^^^^
carry the rating in ads and to screen patrons Festival— Negotives (Conti), 4th wk 185
• cc- L Fne Arts—The Chorge of the Light Brigade
at the boxoffice. ;UA) 5th wk of two-a-day 180
''°
Hard-ticket attractions, of which there
^^rB^y'-^t'g'e^nSorv'^cSomplMCoyton,;
are many, were generally at the capacity 2nd wk 175
level, with "Lion in Winter," "Funny Girl," Lincoln A^t—The LionTn winterTembassy),
"Star!" and "Finian's Rainbow" leading the
^J^'J^^ Hiii-Barborciio iPara) 5th wk 180
New Embassy- Secret Ceremony (Univ), 400
field. "2001: A Space Odyssey" was holding 3rd wk.
firm in its 32nd week. 'ptn^Hou°e'^7Sa'Jfa1n^o:'%l'^At5t^ wk.- ^iS
Among the regular attractions, "Secret
''^
Sr?ea,T-I|^l"vrYL':'°A^':T V^^oMo^wb-m,/
Ceremony" and "Romeo and Juliet" loomed 5th wk 230
Funny Girl,' 'U He Hollers,'
'Strangler' 250 in Baltimore
BALTIMORE—"The Boston Strangler.
"If He Hollers. Let Him Go! ' and "F'iinn\
Girl" made up a trio of contrasted enter
tainment films attracting 250 per ceni
business, while "Finian's Rainbow," second
week at the Town, rounded out the cit\^
200-300 class with an even 200.
Charles—The Heart Is a Lonely Hunter (WB-7A
Cre:t, Westv.ew Cinema, York Road Cinema,
Patterson—The Boston Strangler (20th-Fox
2nd wk
Five West—Trons-Europ Express (SR), 2nd wk
H.ppodrome— It He Hollers, Let Him Go! (CRC
2nd wk
Little, Perring Plaza— Helgo (AlP)
Mavtoir— Therese and Isobelle (Audubon)
7th wk
New— Funny Girl (Col)
Playhouse— Zita (Regional), 2nd wk
Reister'tcwn Plaza—I Love You, Alice B. Toklas
(WB-7A), 4th wk :
Senator— Barbarella (Para), 2nd wk 1 5C
Tower— Paper Lion (UA) IOC I
Town— Finian's Rainbow (WB-7A), 2nd wk 20C; I
Purdy Doing Screenplay
|j
For 'Doctor Orient'
||
NEW YORK—Ray Lofaro. executive
producer at PGL Productions, announcei
last week that writer Ken Purdy will ad.ip
Frank Lauria's novel. "Doctor Orient" toi
the screen.
The property is one of the developnien
projects being packaged by PGL. a com
mercial and television documentary com
pany that is currently moving into the lea
ture film field. .
Purdy's only previous screenplay was foi I
John .Sturges' "The Day of the Champion.'. ]
Yule Film Opens Nov. 28
NEW YORK—Childhood Production^
"The Christmas That Almost Wasn't."
musical fanatasy in Eastman Color, uil
open at 150 theatres throughout the greatei
New York area on Thursday (28), pla\iiij
matinee performances. The film was dirccici
by Rossano Brazzi, who stars in it witf
Paul Tripp ;ind Sonny Fox.
Blumbcrg Bros.. Inc., 130S Vine Strc •\, Philodelphio—Walnut S-
CARBONS, Inc. \ *^ Box K, Ccdor Knolls, N.J
I
Notional Thcotfc Supply, Fhiladclphio- -Locust 7-61S6
Supcrior Theatre Equipment Company, 'hilodelphio—Locust 3-1420
Notional Theatre Supply Co., 500 Pcor Street, Buftolo, NY.—TL 4-
Charleston Theatre Supply, 506 Lee Strc ;t. Charleston 21, West Virgil
Phone 344-4413
211 E
E-2 BOXOFFICE :: Ni

Ic.
West Coast.
The same group has also acquired the
\quarius Theatre in Los Angeles, and the
>tage play will open there following a comm
Newest Le Carre Spy Novel
Acquired by Avco Embassy
NEW YORK—The film rights to ihc
lalest spy novel by John Le Carre. ""A Small
Town in Germany," have been acquired by
\vco Embassy Pictures of Canada, it was
inriounced last week by Joseph H. Levine.
Herbert Brodkin will produce the new propjriy.
which is to be the first of several proected
pictures that Brodkin's Titus Produclions
will produce for Avco Embassy Picurcs
Corp. or its Canadian subsidiary.
Le Carre, who will write the screenplay,
s perhaps best known for "The .Spy Who
, ;ime in From the Cold." one of the most
cicbrated novels dealing with espionage ever
niblished. The film version of that best-
.cller starred Richard Burton. Claire Bloom
iiid Oskar Werner. Other films based on his
.\orks include "The Deadly Affair" and the
.urrently filming "The Looking Glass War."
Brodkin has established himself as one of
elevision's top producers in connection with
Playhouse 90." "Studio One" and "The
Defenders." His most recent specials, "Dear
Friends" and "The People Next Door." have
ieen highly rated and critically acclaimed.
Brodkin entered the motion picture field
AJth "Sebastian," starring Dirk Bogarde and
Misannah York, which was released this past
^p^ng.
A Small Town in Germany" deals with
he "recent future," when a minor British
official in Germany disappears with secret
Jocuments crucial to Great Britain's enterng
the common market, and tells of his pursuit
by a disillusioned counter-espionage
agent. is set Filming to begin next year on
authentic locations in Europe.
UATC Makes Entry Into
Legit Theatre Field
NEW YORK—The United Artists Theatre
Circuit is entering the legitimate theatre
field. In making the announcement last
week, president Marshall Naify said that
the first step had already been taken through
an association with Michael Butler's production
company and the Smothers Brothers
for the purpose of presenting the current
stage success, "Hair," when it opens on the
plete refurbishing of the theatre.
"Hair." which was produced by Michael
Butler, is presently a stage hit in New York,
London. Munich, Copenhagen, and Stockholm.
In addition to the Los Angeles opening
set for December 4, companies of "Hair"
are also being readied to open in San Francisco,
Madrid, Rome, Acapulco and Australia.
Odeon Names W. C. Tyers
As Advertising Manager
TORONTO — Wellington C. Tyers has
been appointed advertising manager for
Odeon Theatres (Canada). The announcement
was made by Frank H. Fisher, vicepresident
and general manager of the circuit.
B R O A D \l\l
QN THE OCCASION of the 4.5th anniversary
of Columbia Pictures, the Museum
of Modern Art presented an hour-long
compilation of scenes from major Columbia
films narrated by Gregory Peck. The film
was shown to an invited audience on Monday
(18) after being introduced by Willard
Van Dyke, director of the film department.
A buffet reception followed in the Founder's
Room. The public has been invited to attend
a series of Columbia Pictures selected
by the Museum for presentation in the
month of December.
•
In further Museuni activity.
James Card,
vice-director and curator of motion pictures
for the George Eastman House, will address
an audience on Thursday (21) prior to the
showiri!,' of "The Merry Widow." Eastman
House has loaned some of its prints to the
Museum as part of the current Ernst
Luhitsch retrospective.
•
The first .'^00 patrons at the Wednesday
opening of UA's "Yellow Submarine" at the
Forum Theatre on Broadway received a
giant "submarine" sandwich, courtesy of
Blimpie Base.
•
Tony LaMarca has returned to PGL Productions
following his stint as production
manager on "Goodbye Columbus." Working
with producer Stanley Jaffa of Willowtree
Productions. LaMarca also gets credit
as associate producer on the Paramount release.
He is currently preparing PGL's own
"Play With a Gypsy" for production in
London next summer.
•
Oskar Werner. David Hanssen and Leo
McKern arrived in New York last week to
join Anthony Quinn. director Michael Anderson
and producer George Englund at the
invitational preview of MGM's "The Shoes
of the Fisherman" at the DeMille last Wednesday.
They then continued on to Washington
for the film's worid premiere, a benefit
for the John F. Kennedy Center for the
Performing Arts.
•
Actor Keir Dullea, on local screens in
"The Fox" and "2001: A Space Odyssey"
flew in from West Berlin where he is film-
AIPs "De Sade," to receive the "Film
LEE ARTOE CARBONS
Af
Aclor of the
Arts Ball.
)'i
awiml at
Iriday
The Rivoli Theatre here is now employing
a unique three-dimensional window display
process developed in France to promote its
current roadshow attraction, "Star!" The new
system provides a simulated movement in
addition to depth perspective.
•
Producer Carter Dellaven arrived here
last week for conferences with 20th-Fox
home office executives on "A Walk With
Love and Death," currently editing in Rome.
He then moved on to Montreal and Ottawa
to scout locations for his forthcoming "The
Kremlin Letter."
•
WABC-TV's weather gremlin. Uncle
Wethbee, off on an extended vacation, his
first since he and father "Tex" Antoine began
forecasting back in 1949.
•
Former publicity staff member at UA,
Sharyn Hinckley, has joined Harold Rand &
Co. as head of Rand's nmsic division.
•
Following their attendance at the NATO
convention in San Francisco, Buena Vista
president Irving H. Ludwig and his wife
were off on a vacation trip to Mexico City
and Acapulco.
•
Fred Weintraub's first film under a threepicture
deal with Universal, "Take It From
the Top," set to start here in March, has
caused him to sell several of the acts he has
managed to Bryan Sennett.
•
Columbia's "Funny Giri" was named
Seventeen Magazine's Picture of the Month
for December.
•
Gridiron star turned actor, Jim Brown, is
spotlighted in the latest issue of New York
Magazine in an article by Gloria Steinem
entitled "The Black John Wayne."
•
NATO of New Jersey will hold its
annual
beefsteak and industry get-together at Westmount
Country Club, West Paterson, on
Thursday, December 5.
^^
ATOM^
W^^^" IMPREGNATED^
^TUNGSTENJ
BOXOFFICE :: November 18, 1968
E-3

^Mdm ^efKint
DAY TELEVISION closed down here af-
the chairman of the company operating
ter
the trial franchise for a run in two
London boroughs and Sheffield had been informed
that the government Tiad rejected
any increase in the number of subscribers
over 150.000 for the experimental period.
In a letter to the postmaster general. John
Stonehouse. Lord John Brabourne said that
the limit of 150.000 would deprive the three
companies involved in the experiment any
opportunity of recovering the money invested.
The three companies were Associated
British Pictures. British Home Entertainment
and British Relay Wireless & Television.
Together they have invested over one million
pounds up to now, and if the company.
Pay TV. Ltd., representing the three groups,
continued to keep the experiment going until
1976 as suggested by the government at the
minimum figure of subscribers, a further
three million pounds would have to be spent.
Lord Brabourne told a press conference that
BHE. set up solely to promote pay television,
would get most of its money back from the
sa'e of films made for pay television to
cinemas and television.
He hoped that BHE could be reconstructed
to keep it in existence against the day
when pay television could be restarted. Pay
TV's chairman added that the closure could
be disastrous for British film production, as
it was already so dependent on the Americans.
With cinemas closing as fast as they
were at present he did not think anyone except
some exhibitors could doubt this was so.
The CIRO European premiere of "Charly"
at the Odeon Haymarket followed a big
press reaction to the film and the presence
in London of its star. Cliff Robertson, who
garnered a lot of space with the fourth
estate. For Ronald Lee. managing director
of CIRO, this was not only a successful
launching of one of the major films in the
production lineup of his company, it was
first also his premiere organized in London
with himself as CIRO's first executive. Being
the experienced showman that he is. Lee
made sure that his publicity director, Geof
Watkins, pulled out all the stops to ensure
that most people in London who listened to
radio, watched television and read a paper
or poster knew that "Charly" was in town.
Cinecenta, the new company formed by
Leslie Elliot to absorb and develop the exhibit-on.
distribution and production activities
of the Compton group, was launched last
week. The company is developing, at an
initial cost of €175.000, a circuit of multiunit
cinemas, the first of which—a fourcinema
complex—off Leicester will open in
January. Shortly other complexes will open
at Bradford and Sheffield. Negotiations arc
proceeding for 15 other sites including Manchester.
Bournemouth. Leicester and two
further sites in London. The Globes, Putney,
By ANTHONY GRUNER
is also being redeveloped. The initial lineup
of films for distribution through Cinecenta
Film Distribution. Ltd.. includes 19 films
from British and overseas sources. Films
already acquired by Compton will be distributed
under the Compton banner and the
overseas selling operation will be continued
by Compton International.
Michael Rlinger's latest British film.
•'Baby Love" has been sold to Avco Embassy,
headed by Joseph E. Levine. for an
advance in excess of 1 million dollars. Avco
Embassy has the world distribution rights
for the theatrical and TV markets. Klinger
announced the deal following the screening
of the film in New York and Los Angeles,
where, he states, it was enthusiastically received.
Seven companies, he said, made
offers for the film, some higher than the
Avco Embassy bid, but he decided to go
along with Joe Levine because he thought
Levine would do the best selling job for the
film. Produced by Guido Coen and directed
by Alastair Reid. the film is based on Tina
Chad Christian's novel. It introduces a new
15-year-old star, Linda Hayden. with Ann
Lynn and Keith Barron playing key roles.
"Baby Love" was filmed in Eastman Color
on location and at Twickenham Studios,
which also participated in the backing of the
project.
Later Cinecenta will embark on production
and international distribution and marketing.
Cinecenta. states Elliot, is, to a large
degree, an idea on a study of worldwide
cinemagoing habits. Numerous research
programs over the last few years have clearly
defined problems, which the industry, although
recognizing them, has found difficulty
in solving. The concept of Cinecenta is
based on the following points: Most English
cinemas are generally recognized to be far
too large to meet the tastes of today's cinema
goers. More films are being produced
than ever before—an increasing number of
them being specialized product. A large proportion
of this product is not available for
every potential cinema goer to enjoy. Cinema
attendances continue to decrease every
year as do the number of cinemas. "The film
industry is amongst the most enigmatic of
all." says Elliot. "We're in the business of
communication yet vast gaps exist between
those who produce, sell and experience. The
results are all too often disastrous. Today's
industry is facing an elusive customer whose
needs and tastes somehow remain that one
step ahead of the industry's capacity to meet
it. Countries abroad have been able to meet
the same problems as ours more successfully
due the existence of different market conditions."
Having studied international trends
at first hand a conclusion was reached to
establish an entirely new, completely vertical
film company geared to the conditions of
l9(iS.
The entire operation is based on the
simple marketing procedure of relating one's
activities to the demand of the consumer at
any particular moment in time. One of the
most successfully applied new concepts in
cinemagoing abroad has been the introduction
of the multi-unit cinema. "Overseas experimentation
and success convinces me thai
the multi-unit cinema will be Britain's marketing
facility of the future." says Elliot.
"Cinecentas will not be art houses. Our initial
product is drawn from a wide international
source on the basis that each subject
has a definite market that's possible to economically
and effectively reach with the
facilities we're developing. London's Cinecenta
will open in January with four films
from Britain, 'Wonderwall.' from France,
'Les Biches,' and from Sweden Who Saw
Him Die?' COle Dole. Doff) and The Sinning
Urge.' "
Terence Feely joins the ranks of film producers
this month, as co-director with Patrick
McGoohan and David Tomblin of the
newly formed company. Everyman Films.
Feely left his post as foreign story head of
Paramount Pictures (UK). Ltd., on Thursday
to take up his new duties. Before joining
Paramount in 1967, he was an executive with
a British TV company. Describing his stay at
Paramount as "exciting and rewarding.'
Feely left with the best wishes of George
H. "Bud" Ornstein. vice-president in charge
of foreign production, who said: "I accept
his resignation with regret. He has been an
asset to Paramount from the very start."
"Doctors Wear Scarlet," a Peter Newbrook-Robert
Hartford-Davis production
based on Simon Raven's novel, is nearing
final script stage. Screenplay is by Julian
More. The Titan picture will be produced
and directed by Robert Hartford-Davis in
color with Robert Sterne in charge of production.
It is due to go before the cameras
early next year. Pamela Lewis, who receniK
joined the Titan organization, is production
designer.
Howard Portnoy Named
By Floyd Peterson, Inc.
NEW YORK— Producer-director Howard
Portnoy has joined Floyd L. Peterson.
Inc., as executive assistant to Peterson. Ho
will function in an administrative capacity
in all activities of the audio-visual production
house which is currently editing its own
independently produced first feature. Allan
Gittler's "Parachute to Paradise."
Formerly with the William Morris Agency,
Portnoy is a graduate of New 't oik
University where he majored in political
science. "Felicia." a film which he wrote,
produced and directed, is expected to open
here earl\ next \ear.
WB-7A Will Distribute
'Letitia' From Italy
NFW 'tORK- Warner Bros. -7 Arts has
made an agreement with Ultra Films of Italy
to distribute Ultra's feature motion picture.
"Letitia," it was announced by Kenneth
Hyman, executive vice-president in charge of
worldwide production.
E-4
BOXOFTICE November 18. 1968

If a free society
cannot help
the many
who are poor,
it cannot save
the few
who are rich'/
John E Kennedy, Inaugu ml Address
Was the duty of business ever greater? Or more urgent? Is there
more you could be doing? And if you don't, who will?
The kind of world you live in depends upon the quality
of the personal faith you demonstrate day by day.
Live your faith and help light the world.
Religion In American Li
Published as a public service in cooperation with The Advertising Counc ''@
BOXOFFICE
1
:: November 18, 1968
E-5

BUFFALO
^his city's first automated motion picture
theatre, the Fine Arts on Main Street,
is SCI to open around December 1. It is understood
the house will be primarily a oneman
operation with equipment installed that
will enable one person to handle everything
from the boxoffice to the projection booth.
The theatre will seat about 200 and will use
16mm projection. A program policy of "underground
pictures" is expected.
The annual election at Variety Tent 7 is
being held today (18) in the clubrooms. Polls
will close at 10 p.m. Eleven directors are
being chosen, who will name the officers
for both the club and the Children's Rehabilitation
Foundation.
Joseph Ganey, managing director of the
Granada Theatre, says that the student association
of Rosary Hill College is sponsoring
the area premiere of "Funny Girl" on December
18 and reports that he has so far
lined up six sponsored nights. He has mailed
letters to all colleges and universities in the
area, outlining special prices for student
groups, and says the replies are rolling in.
His Christmas attraction is also being
plugged with 40x60s in some downtown
theatres under a two-way arrangement in
which he uses similar sheets on their attractions
in his lobby.
Sidney J. Cohen, president of NATO of
New York State, and Mrs. Cohen attended
the NATO convention in San Francisco last
week and are expected to remain on the
West Coast this week He is a member of the
executive committee.
The Mayfair Theatre Corp., headed by
Dewey Michaels, president, has brought a
$550,000 suit against the state of New York
for damages suffered when the state appropriated
the old Palace Theatre on lower
Main Street to make room for a highway
project in 1966. Michaels, who has since
opened the new Palace Theatre, turned
down the state's offer of $215,000.
Part I of Leo Tolstoy's "War and Peace"
opened Wednesday (13) for a seven-day run
at the Granada Theatre. Part II will begin
i
i

UA's
. . WB-7
. . Among
. . Ben
PITTSBURGH
a report on the NATO convention will be
leatiircd ;il Ihc December meeting of
directors of the local exhibitor unit ... At
least 24 local members of the industry attending
the sessions were scheduled to take
a special bus from San Francisco to L.os
Angeles following the confab, with studio
visits and stops at Disneyland and Las Vegas
on tap.
Associated Theatres reports that its fifth
twin theatre is under construction at University
Plaza in Kent, Ohio. Total capacity will
be 1,350 and the theatre will have fully automated
projection, ceiling-to-ceiling carpeting
and tilt-back seats . . Harmar Drivein
at Harmarville has disconnected its electric
power following its final exhibition. Industrial
development in the area has forced
its relocation to a site about a mile from
its present site. It will be reopened next summer,
according to Manager George Rodnok
Friday (22) is the opening date for Associated
Theatres' Cinema at New Castle
and December 19 is the opening date for the
circuit's Cinema at Beaver Falls.
Cheswick Theatre, East and West, set up
an additional hoxoffice to handle business
generated with the features "GWTW" and
"Camelot" . . . Disney Studios flew a "Winnie
the Pooh" troupe here Saturday (9) for
hospital. TV and shopping center appearances.
Virgil Jones, WB-7 Arts branch manager,
will tradescreen "The Sergeant" Tuesday
.
(19) at the WAMO Building Arts
previewed "Assignment to Kill" Thursday
(14)
. William Roberts, promotion and
. .
publicity director for stage shows at the
Nixon, is heading group sales for "Finian's
Rainbow," which opens at the Nixon on
Christmas Day. Assisting is Mrs. Noel
Riggs, former group sales director for the
Playhouse . . . "Star!" will have two consecutive
premiere benefits at the Manor Theatre
on December 20 and 21.
A gang of Negro youths leaving the Stanley
Theatre after a rock ' 'roll Negro show
ransacked the manager's office, stealing
$400 worth of recorders, tapes and liquor.
Outside of the theatre they smashed store
display windows and stole merchandise.
Robert W. Thomson jr., a former director
of NATO, died Sunday (3) after a long illness.
He was a resident of Edgeworth and
a partner with Elson Marr in ownership of
the Brookside Drive-In at Sewickley. He
leaves his wife Marcella and two daughters
. . . Fred W. Beiersdorf sr., Dallas independent
film distributor who died October 29,
was the brother of the late Herman Beiersdorf,
former local 20th Century-Fox branch
manager.
Richard Rauh jr. is directing the film festival
at the Playhouse's Craft Avenue Theatre
.. .
new field exploitation repre-
BOXOFFICE :: November 18, 1968
sentativc here is Bob Oda, formerly with
MGM in Chicago . . Ronald Thomas, who
with his veteran projectionist father Francis
has turned out several novels, has switched
his attention to music. His latest composition.
"Ballad of Israel," has been recorded
privately in Hollywood by his wife Myra
... Ed McGlone is Pittsburgh division manager
for RKO-SW Theatres ... Jim Totman,
formerly with the SW circuit here
and in New England states, is retired and
now resides in Florida.
SYRACUSE
Clotnick Enterprises will open a new theatre
on Route 57 the week before Christmas.
The 500-seat theatre will be in the
shopping area at the entrance to the housing
development at Bayberry. This will be
the 12th in the Slotnick circuit, which includes
Cinema East, Cinema North. Riviera
Cinema. Westhill. Eckel, DeWitt Drive-In,
Lakeshore Drive-In and North Drive-In in
the Syracuse area as well as the Wehrle
Drive-In in Buffalo and two theatres in Endicott.
Alvie Kinch is now the assistant at the
Eckel Theatre visitors in town
.
was Bernie Youngstein of United Artists in
New York.
Christmas pictures now lined up are "The
Yellow Submarine" at Loew's, "Funny Girl"
and "Star!" at the Kallet Twin Theatre,
"Finian's Rainbow" at
the Eckel and "Chitty
Chitty Bang Bang" at the Kallet Genesee.
A class from Split Roch School in Camillus
recently visited Loew's Theatre and
about 20 thank-you letters were received by
Manager Irving Cantor and stage manager
Joseph Quigley. Their teacher, Aleita Garofalo
Wolfram, thanked Quigley for his patience
and interest in showing the children
around. "If more adults would give a little
of their time each day for these children,
I do think many of their problems would
be solved," she wrote.
New Owners Announced
For MacAvoy Lighting
PHILADELPHIA—William A. MacAvoy
jr.. a pioneer lighting firm serving the theatrical,
television and architectural fields,
has announced that its operations will be
continued and expanded under the name of
William A. MacAvoy jr.. Inc.. and headed
by Adam B. Cutler, who has been involved
in the theatre and film industry in Philadelphia
and New England for a number of
years.
The new owners are David Cutler, president
of Cutler Electrical Products, and Ruth
Cutler, a leading party coordinator and decorator
in Philadelphia.
Under the new ownership, William A.
MacAvoy has expanded its facilities of
rental, sales and design and has incorporated
a number of new services including 24-hour
emergency services and repair facilities for
all types of lighting equipment.
PHILADELPHIA
producer Otto Prcminger is scheduled to
come to town December 12 for the
promotion of "Skidoo," which will open at
the Trans-Lux December 18. Preminger was
last in Philadelphia in 1967 for "Hurry Sundown"
. . . Milt Young, a publicist at Columbia's
Philadelphia office, and Harold
Brason, manager of the Trans-Lux Theatre,
were involved in an extensive radio. TV and
newspaper teaser campaign last week for
"Head," which is scheduled to open at the
Trans-Lux Wednesday (20) The "Head"
promotion also included a Friday (15)
sneak preview.
The Christmas spirit hit the seven girls in
MGM's Philadelphia office early this year.
Recently they were involved in a cooperative
effort to send Christmas gifts to servicemen
in Vietnam. Two of the men on the list were
a son and grandson of office personnel . . .
Jean Doner, a biller at the MGM office,
has returned from a two-week vacation in
Miami . . . Catherine Whitaker, who is affectionately
known around the RKO-Stanley
Warner office here as "Miss Mac," has retired
after 40 years of service to the firm.
"Miss Mac" retired formally Friday (15) after
a luncheon given in her behalf by her
fellow employes. Up until she left, "Miss
Mac" acted as secretary to Ed Sniderman,
RKO's zone manager.
Norman Falk moved to the RKO-Stanley
Warner New York office Friday (8) as a
booker and buyer for the Philadelphia and
Washington areas. He was formerly a booker
at the RKO-Stanley Warner office here.
WUUam and Henry Milgram of Milgram
Theatres, and their wives, return tomorrow
(19) from the NATO convention and a short
weekend stay in Las Vegas Shapiro,
.
owner of the Arcadia Theatre here, has also
returned from San Francisco and the NATO
convention.
Jim Davidson, a Universal booker, in an
attempt to become "King of the Links."
pushed past Pete Ciccotta, a Universal salesman,
to win an intra-office golf match recently.
Davidson managed the victory on his
home ground, the Willingboro Country
Club. Willingboro. N J. . . . Phil Sherman,
Universal's branch manager, celebrated a
birthday Friday (8).
Sandy Vizzachero, secretary to Norman
Levy. National General Pictures' branch
manager, was given a wedding shower b\
the girls in the 20th Century-Fox office
Thursday (14). Before taking her position
at National General, Sandy gave eight years
of service to 20th-Fox as branch manager's
secretary . . . Connie Veneri, secretary to
the branch manager at United Artists' Philadelphia
office; her sister. Diane, who is
a UA contract clerk, and Pat Brennan. a
UA cashier's clerk, have all returned from
a one-week vacation in Puerto Rico.
John Mortimer adapted Georges Feydeau's
classic play, "A Flea in Her Ear" for
20th Century-Fox.
E-7

. . . The
. . Marc
. . Tromberg
j
'
Maybe
a procto isn't
exactly a
pleasure*
Neither
is cancer*
And the purpose of
the examination is the
early detection of cancer of the
rectum and colon.
We know that some people
think the examination is somewhat
embarrassing. But cancer
is a lot more than embarrassing.
And a procto ^r,q spot
cancer, when it's still ible.
A procto takes just a few
minutes. And maybe i*' ot a
pleasure. But hearing -ur
physician say, "Everytl rj's
normal," sure is.
american
cancer
society
Thit Spot* Conlribulrd by (ho Pub/r'-i
V
WASHINGTON
Dobert H. O'Brien, MGM president, and ;i
galaxy of stars, including Anthony
Quinn. attended the world premiere of "The
Shoes of the Fisherman'" on Thursday (14)
which opened the new Trans-Beacon luxury
L'Enfant Theatre. The performance was a
henefit for the John F. Kennedy Center for
the Performing Arts. Among other MGM
executives here for the gala black tic affair,
which was followed by a champagne reception,
were vice-president and general sales
manager Morris E. Lefko. assistant general
sales manager Louis Formato. roadshow
sales manager Mel Maron. assistant director
of advertising, publicity and promotion
Emery M. Austin, press representatives
Wayne Weil and Ted Hatfield. Atlanta division
manager Woodrow Sherrill and Judson
Moses, publicity manager from Atlanta
823-seater in southwest Washington
is the first privately constructed communications
center and theatre combination in
the United States . . . Sam Pearlman. representing
Trans-Beacon Theatres, is in charge
of this new theatre installation. He and Tom
Baldridge, MGM area publicist, were assisting
the hosts at both the press preview of the
film on the evening before the premiere and
;:t the glittering world premiere.
Norman Falk has been named head film
buyer for the RKO-Stanley Warner Washington-Philadelphia
division, with headquarters
in the home office, moving up from
his Philadelphia post. Jerry Baker is the
company's area division manager.
Paul Kamey, National General's coordinator
of publicity, visited branch manager
Herbert Schwartz and the news media to
set up a campaign for his company's Christmas
release "The Stalking Moon."
Jerry K. Levine, Columbia roadshow director
of publicity, spoke before the Advertising
Club on "Funny Girl" marketing . . .
Charles J. Wesoky has been transferred
from the New York exchange to Washington
as salesman for the D.C. area . . . Fred
Sapperstein returned from Columbia's West
Coast convention and has added Delories H.
Pugh as booker's clerk . . Sid Zins is back
from "Funny Girl" openings and is busy
with "Oliver!" which opens Christmas Day
at the KB MacArthur.
Sheldon Trombcrg, president of Boxoffice
Attractions, announced his new company,
Boxoffice Advertising Agency, will share
offices with his motion picture company in
the Boxoffice Building, 1921 Pennsylvania
It's Positively Not Too Soon
'Stort.Now Before It's Too Late.
^, (4\HHa'9MJ
Ave. . Matigian. formerly with
CIA, was named administrative assistant oi
the ad agency . has set the
world premiere of "The Childrens' Film
Festival" in 37 area theatres during ThiipV
giving. He has called a press confers
buffet today (18) in his offices follow in
press preview screening of the film fc
i
at the nearby Circle Theatre . . . Tronv
was installed as president of Temple M
on Friday (15) evening.
Producer Saul Chaplin and director Robert
Wise were here for the gala premiere of
20th Century-Fox' "Star!" on Thursday (7).,
Jack Valenti,
MPAA president who came
here with the Johnson administration, is
quoted in the press as inquiring "What's it
like to live here in a Republican administra-'
tion?"
BALTIMORE
JJImer Nolte, president of NATO of Md.,,
attended the NATO convention last'
week in San Francisco as did Vernon Nolte..
•
buyer-booker; Fred Schmuff. booker, and,
Gus Nolte, concession manager for Durkee
Theatres. Also at the convention were John
Broumas. Frick Management Theatres, andj
i
Paul Roth, president of Roth Theatres andi i
I
vice-president of NATO.
Leon Back, general manager of Rome
Theatres, reports that negotiations arc under
way to sell the Capitol Theatre, closed
for several years, to the United Western
Front, which will turn the theatre into a.
neighborhood community center.
Tony Martin, general manager of Plaza-j
Gayety, has set a new opening policy at the.
Plaza. The house will now open at 10 a.m.
The only other early morning house here
is Walter Getlingers' Howard which opens!
at 8:30 a.m.
'
Hank Vogcl, manager of Bengies Drivein.
has returned from a business trip to his
home office in Wcllsville, Ohio, where he^
visited his brother Jack of Vogel Theatres:
... Ed Flaz. owner of New Carver. Roose-'
velt. has returned from a business trip to'
New York . . Ronald Freedman and Wil-'
liam Hewitt, owners of Baltimore Film Society
Circuit, have returned from a business
trip to New York.
Lena Lee. owner of the Biddlc Theatre, i^
having extensive improvements made to the
lobby of that theatre.
R. H. Gardner, movie critic for the Morning
.Sun. listed the MPAA classification system
in his column, but added a classification
of his own to the four classification which
theatre operators have agreed to observe.
His addition; "(N) INSUFFERABLE—Nohodv
should go including critics." "Helga"
and' "If He Hollers, let Him Go! " were
classified
as N films by Gardner,
BOXOFFICE :: November 18. 1968

NEWS VIEWS PRODUCTION CEMTER
[GC Breaks Ground
'or Fox Oxnard
OXNARD, CALIF.—National General
^orp. has broken ground here to start contruction
for its 800-seat Fox Theatre. The
1500,000 house will be located in Oxnard
Aa.\\ Shopping Center and will be NGC's
ourth Ventura County theatre.
Oxnard is part of NGC's multi-million
lollar theatre expansion and construction
irogram inaugurated by Eugene V. Klein,
^GC president, and spearheaded by Samuel
ichulman, senior vice-president.
NGC officials present for the start of contraction
were William H. Thedford, viceiresident
and director of theatre operations;
Villiam Hertz, southern California division
nanager, and Alan Bamossy, district maniger.
Mayor William D. Soo Hoo representd
the city of Ventura.
The Fox will feature the latest projection
ind sound equipment, contemporary design,
ind unlimited free parking.
J. Walter Bantau, director of construction
or National General, will supervise the
Hiilding of the theatre, assisted by John
Fartaglia and Barclay E. Smith.
The theatre, scheduled for opening in
arly Spring, will be operated by Fox West
Toast Theatres, a division of NGC Theatre
Torp., Los Angeles.
foey Bishop Show Reports
Preview of 'Brotherhood'
HOLLYWOOD — The Director's Guild
Theatre was the scene of a nationally tele-
• ised preview of a motion picture, when the
loey Bishop Show, on Tuesday (12), covjred
the arrival of the celebrity audiences
ittending the invitational preview of "The
Brotherhood." Kirk Douglas, who produced
ihe picture and starred in it, co-hosted the
premiere with Martin Ritt, who directed.
Among those who attended were Burt
Lancaster. John Wayne, Frank Sinatra, Lee
Marvin. James Coburn, Barbra Streisand,
Raquel Welch, Edward G. Robinson and a
host of other top names. In addition to the
^-elebrities, the guest list included representatives
of the industry and the press.
Mrs. Freddie Shaw Is Dead
SAN JOSE. CALIF.— Mrs. Freddie L.
Shaw, wife of Mason Shaw and vice-president
of Shaw International Theatres, died
October 21 at Hollywood Presbyterian Hospital
in Los Angeles following a long illness.
IHollywood OHice—6331 Hollywood Blvd., Room 709. Phone HO 5-1186)
Joseph Strict Resigns
As 'Justine' Director
HOLLYWOOD— Due to differences of
opinion on creative matters, Joseph Strick
has resigned as director of 20th Century-
Fox's "Justine," which is based on Lawrence
Durrell's acclaimed novel.
Production of the film is temporarily
halted, awaiting a replacement for Strick.
The "Justine" company has returned here
from Tunis, where it had been shooting on
location since September 23. Anouk Aimee,
Dirk Bogarde, Michael York and Anna
Karina star in the roadshow attraction which
Pandro Berman is producing.
'Prison Story' Filming
Set for New Mexico
ALBUQUERQUE — Hollywood producer-director
Joe Mankiewicz and two aides
were due in New Mexico last Tuesday (12)
to scout locations for possible shooting of a
reported $8,000,000 feature in the state.
The film, titled "The Prison Story," is
scheduled to start shooting in January.
The group came to New Mexico at the
invitation of Gov. David F. Cargo and his
motion picture committee, headed by Albuquerque
exhibitor Lou Gasparini.
FAMILY FILM AWARD—Martin
Sheen (lefl) and Jack Albertson, stars in
"The Subject Was Roses," accept an
award from Elaine BIythe, president of
the Southern California Motion Picture
Council, on behalf of MGM for outstanding
achievement in a film for the
family audience. More than
100 representatives
from women's clubs throughout
the area comprise the SCMPC and
select recipients for the award.
Academy Names 1969
Committee Members
HOLLYWOOD — The membership of
four committees of the Academy of Motion
Picture Arts and Sciences for 1968-69 has
been announced by Academy president
Gregory Peck.
The committees are:
Finance committee: Walter M. Mirisch,
chairman; Macdonald Carey, Hal Elias. M.
J. Frankovich, Arthur Freed and Daniel
Taradash.
Forum and screening committee: Geoffrey
Shurlock, chairman: Robert F. Blumofe,
Walter Reisch and Robert M. W. Vogel.
Scholarship committee: George Seaton,
chairman; Elmer Bernstein, Saul David,
Peter Falk, Arthur Freed, Alexander Golitzen,
Norman Jewison, Martin Manulis,
Arthur C. Miller, Walter M. Mirisch, Alan
J. Pakula, Gregory Peck, Martin Ritt, Daniel
Taradash, Robert M. W. Vogel and Haskell
Wexler.
Art direction award rules committee:
Alexander Golitzen and Walter M. Scott,
co-chairmen; Edgar Preston Ames. Lloyd
H. Bumstead. Henry Grace, Emile Kuri. Leo
E. Kuter and John Mansbridge.
Cinematography award rules committee:
Arthur C. Miller, chairman; Charles G.
Clarke. Farciot Edouart, George J. Fotsey,
Winton C. Hoch, James Wong Howe, Milton
R. Krasner, Hal Mohr and Robert L.
Surtees.
In addition to serving as an active member
of the scholarship committee. Peck is an exofficio
member of all other committees.
George Jessel to Produce
'Trial of Yoshe Kalb'
HOLLYWOOD—George Jessel and Stanford
Gourman held a press conference on
Wednesday (13) to announce their plans to
produce a motion picture, titled "Trial of
Yoshe Kalb." Part of the footage for the
film will be shot in Israel and part in Hollywood.
The feature is being based on a famous
Yiddish classic by I. J. Singer, with screenplay
by William Parker.
According to Jessel, this is one of the
most important projects he has undertaken
in his many years of industry activity.
Among those attending the conference was
veteran producer Samuel Goldwyn, at
whose studio some of the footage will be
BOXOFFICE :: November 18, 1968 W-1
shot.

I
'
Hollywood Happenings
fRODLCER FLOYD L. PETERSON
signed noted arranger Gil Evans to
orchesiraie Allan Gittler's satirical fantasy
iilout the advertising world. "Paradise,"
1 Inicd in New York this sttmmer. Evans
will expand the title song written by authoriiiri.viLr
Gittlcr. who is also a musician. The
song will be played in the film by pianist
Bob Dorough in the setting of a cocktail
lounge and Tom Wilson's new group. "The
B gatelle." delivers a hard rock version of
It in a discotheque scene.
*
J. R. Rogers, treasurer of Bing Crosby
Productions, has been appointed to replace
Saul Weislow as that company's representative
in the Ass'n of Motion Picture and
Television Producers, and has been elected
to the association board of directors. Lew
Wasserman. AMPTP board chairman, announced.
•
More than 5(!0 elderly stars of stage,
screen, radio and television will be hosted
by the Friars Clubs of California at its annual
Oldtimers Thanksgiving Party, to be
held Wednesday (27) at the Club's Beverly
Hilis dining room. Friars president Irving
Briskin set Jack Feldman as chairman of
the event with Leo Neiburger as co-chairman
and coordinator. Jonie Taps is entertainment
chairman with music supplied by
M.ckey Katz and his orchestra. Gifts and
donations were arranged by John Factor,
president of the Friars Club Charity Foundation.
Sidney Poiticr was named "Star of the
Year" by NATO president Julian S. Rifkin
and the 1968 "Star of the Year" Award was
presented to him on Thursday (14) at the
president's banquet, the final function of
NATO's San Francisco convention.
*
Producer Stanley Shapiro signed Henry
Mancini to compose and conduct the original
music score and Rod McKuen to write
the lyrics to Mancini's songs for Cinema
Center Films' "Me. Natalie," Patty Duke
starrer which Fred Coe has completed directing
in New York. Mancini, winner of
three Oscars and numerous Grammy
Awards for his composing and conducting,
will be music director and conductor next
April
for the 41st Academy Awards presentation.
•
Composer-conductor Lalo Schifrin will
he the subject of a 20-minute educational
tilm being produced by the Terry Sanders
Co. for distribution to schools through
Churchill Films. Sanders will protkice and
write the film on .Schifrin.
Aniicipalmg a December 20 deadlrne lor
the answer print on "Heaven With a Gun."
producers Frank and Maury King will have
main titles completed by December 2 and
have scheduled scoring sessions for the
Johny Mandel score for December 3
through December 10. The Glenn Ford
starrer is on calendar for an end of the year
MGM release.
*
Starting January 15, the Writers Guild
will offer a new project by which talented
Negroes, Mexican-Americans and American
Indians can learn the craft of writing for
motion pictures and television. Members of
the committee are: chairman Michael Zagor.
John Bloch, Jerry Devine, Morton Fine,
Robert Goodwin, Rita Lakin, Lee Siegal
and Edwin Weinberger.
•
Mervyn LeRoy was hailed as a "Hollywood
Living Legend." when the fourth
Chicago International Film Festival opened
with its "Tribute to Mervyn LeRoy." highlighted
by a special film retrospective involving
many of the 75 films he has made
over the years. More than 2,000 delegates
and persons attended the opening ceremonies.
•
Ella Fitzgerald recorded the title song for
MGM's "A Place for Lovers," starring
Faye Dunaway and Marcello Mastroianni
and currently in post-production in England.
Director Vittorio De Sica's 19-year-old son
Manuel wrote the music, with lyrics by
Norman Gimble.
•
Oscar Werner and David Janssen, stars of
MGM's "The Shoes of the Fisherman,"
went with producer George Englund to New
York and Washington. D.C., for the invitational
previews being held there on November
13 and 14. All three were back in Los
Angeles, accompanied by Anthony Quinn
and director Michael Anderson, for the gala
invitational premiere at the Carthay Circle
Theatre on Friday (15).
•
Jeffrey Larsen, who has been star, director
and producer of plays at the Globe Theatre
in San Diego, is resuming his acting
career. The actor has been signed for a
comedy role in Gene Webb's initial independent
production, "The Better Class."
This is an original by Lee Loeb.
•
Bob Hope was royally entertained as
the guest of honor of the International
WAIF Ball held Saturday (9) at the Beverly
Hilton Hotel. This annual gala affair benefits
the homeless and needy children of the
world. Over 20,000 children have been
placed in adoptive homes through WAIF,
Children's Division of International Social
Service.
*
Alfred Hitchcock hosted a special presentation
of his "Rear Window" for members
of the Academy of Motion Picture Arts and
.Sciences and students of cinema and theatre
arts, Saturday (9).
Hollywood Film Debut
For Gov. David Cargo
SANTA FE, N.M.—New Mexico Gov.
David Cargo went back to Hollywood
Thursday (7) for a combination personal
vacation and business trip—which included
a bit part as a screen actor.
Cargo, re-elected to his second term on
Tuesday (5) in a close race, was scheduled
to spend eight days in Hollywood.
Included on his agenda was a small pan
in the Warner Bros. -7 Arts film. "The Good
Guys and the Bad Guys" to be shot in Hollywood.
The film location shooting was done,
in Chama, N. M., in September and October.
At that time. Cargo was lined up for a brief
part.
In addition to the film role. Cargo was set
to talk with Warner Bros. -7 Arts officials
about the possibilities of staging the world
premiere of the film in New Mexico. The
picture is the first major production to shoot
in New Mexico since Cargo started his campaign
to attract production.
Also, Cargo was planning to talk with
other producers about shooting location
films in the state.
Cargo, who has been promoting Ne»)
Mexico for film work since he was first
elected in late 1966. made a trip to Hollywood
in March of this year to campaign for
movie and TV production in the state.
LOS ANGELES
geymour Borde of Seymour Borde Asso
ciates was in San Francisco conferring
with exhibitors and distributors, while Jule;
Gerelick. sales manager for Crown Inter
national Pictures, also covered the Sar
Francisco-Oakland area on business . .
Arnold Shartin. MGM division manager
has returned from his swing around thi
territory.
Toni De Wall, secretary in Columbia's ad
vertising department, has married Vic Far,
hood, a police officer
John Lewis, film buyer for Harry N.ic>
Theatres of Arizona, was discussing huM
ness with Ben Sachey, Buena Vista heac|
booker, and he also called on most of th^
other film companies.
Mort Craig, assistant to Jack Berwick;
ad-department exchange head, was in Sati
Francisco drum-beating Columbia Pictures!
A large turnout of film and televisioi.
attended the charity world premiere o
stars
20th-Fox's "Lady in Cement." starrinj
Frank Sinatra, Raquel Welch and Dot;
Blocker, at Grauman's Chinese Theatre. Tht
premiere will benefit the theatre division o
United Crusade, which comprises 24-|
agencies of United Way and 12 chapters o
the American Red Cross. Chairman of thi
theatre division is Robert Helm of Pacifii
Drive-In Theatres. Members of the prej
miere sponsoring committee were Williani
Hertz and Harold Wvatt of National Gere
W-2 BOXOFFICE :: November 18. 196!

'
I antages-
.
m icral Corp.: Jules I.anfield of l.oew's The-
'"•
jatres; Murray Propper of Pacific Drive-In
Theatres; Harvey Wallis of Metropolitan
il| Theatres and Fred Weimer of National
Screen Service. The picture opened an cxjlusive
engagement at
.lay(14).
the theatre on 1 hurs-
The original 193l(s versions of Universal's
.lassie honor fihiis "Frankenstein" and
Dracula" will be rereleased for an exclusive
.ngagemenl at the Fox Fairfax Theatre,
,uirtina Wednesday (20).
I iiivcrsal lias prepared special piihlicitynomotioii
kils i.in "Isadora." roadshow proluetion
starring Vanessa Redgrave, that will
i.ive its world premiere at Loew's on Holly-
,vood Boulevard on December 18. Kits will
36 used by promotional representatives and
theatres booking the reserved-seat attraction.
The silent film classic "Wings' will be
ibeJ. shown at the Louis B. Mayer Memorial Theatre
for residents and patients of the Motion
'picture and Television Country House and
Hospital, Sunday, November 24. Stars
Buddy Rogers and Richard Arlen will speak
"lefore the screening following a special
luncheon hosted at the Country House for
ihe two players by George L. Bagnall and
William T. Kirk, president and executive
Jireclor respectively, of the MPTRF.
'Boston Strangier' Third Week 650,
'Funny Girl' 585 Fifth Week in LA
LOS ANGELES — "Ice Station Zebra,"
playing its world premiere run at the Pacific's
Cinerama Dome as a
reserved-seat attraction,
grossed 240 in its third week after
previous weeks of 270 and 240. "The Boston
Strangler," another third week offering,
for the third time grossed in the 600 range
at the Bruin, this time 650. That was good
enough to lead the city percentagewise
again, "Funny Girl" ranking second with a
585 fifth week at the Egyptian.
(Average Is 100)
Baldwin, Beverly, Vogue— Duffy (Col) 185
Beverly Hills— The Subject Wos Roses (MGM),
4th wk. 75
Bru n— The Boston Strangler (20th-Fox), 3rd wk. 650
Chinese— Lady in Cement i20th-Fox) 250
Cneromo— Ice Station Zebra (MGM), 3rd wk . ,240
Crest— Rosemary's Baby ;Pora), 22nd wk 160
Eg, pf ion— Funny Girl (Col), 5th wk 585
Fine Arts—The Charge of the Light Brigade
(UA), 3rd wk 80
Four Star— The Graduate (Embossy), 47th wk. ..210
Granada—Negotives (Cont'i), 2nd wk 100
Lido—The Two of Us (Cinema V), 6th wk 100
Ltew's- Barbarella (Para), 5th wk )35
Mus c Hall— Chorly (CRC), 3rd wk 340
Pinion's Rainbow (WB 7A), 4th wk. ..310
P c.a.r—You Are What You Eat (CUC), 3rd wk. . . 1 00
Pcwcod—Rachel, Rachel (WB-7A), 6th wk 290
Pix—The Girl on the Motorcycle (Claridge) 200
Vine— Romeo and Juliet (Para), 2nd wk 350
Worner Hollywood—2001: A Space Odyssey
(MGM), 32nd wk 300
Wilsh.re—Stor! (20th. Fox), 2nd wk 400
Live a Little, Love o Little fMGM)
The Graduate Fmla/.y! 39th wk.
Guild— Arc What You Eot CUC), 2nd wk
2001: A Space Odyssey IMGM).
22nd
.200
lr,.ngtLn, 104th Street If He Hollers, Let Him
Go! (CRC) 350
OlfBrcadwoy—The Hcort Is o Lonely Hunter
(WB-7A), 2nd wk 200
Orpheum, band/ Boulevard—The Boston Strangler
(20th-Fox), 2nd wk 200
Forarncunt—The Odd Couple (Para), lOth wk. .200
Tunny Girl' Lofty 410
Third Week in Denver
DENVER—The roadshows were the big
boxoffice stories here, "Finian's Rainbow"
tripling average in a third week at the Denham
and "Funny Girl" scoring 410, also in
a third week, at the Continental
(WB-7A), 39th wk 125
Cherry Creek, North Valley,
Bost:n Strangler (20th Fox
Cont.nenta!- Funny Girl (Col), 3rd wk
-The
Cocper—2001: A Spcce Odyssey (MGM), 31st wl
Crest, Towne - I Love You, Alice B. Toklas
(WB-7A), 3rd wk
Denham- Finian's Rainbow (WB.7A), 2nd wk.
Den' er— A Twist of Sand 'UA); Shock Troops
(UA) ,
Esqure— The Graduate Enihassy), 47th wk. ..
Paramount- If He Hollers, Let Him Go! (CRC)
2nd
Vogue— Paris in the Month of August
Terrace Twin Drive-In
Remodeling Underway
ALBUQUERQUE—A remodeling project
rf
,[^' IS currently underway on the concession
— suilding of the Terrace Twin Drive-In here.
it was reported by Video Theatre city manager
Paul West.
He said the project consists of blocking
n glass paneling in the concession area and
idding new paneling to the sales area, plus
other improvements. The projection room
ihove the
stand was recently redecorated.
The Twin Terrace outdoor house is the
largest drive-in theatre in the state with 1.500
.ar units.
.\ similar concession stand remodeling
project was done on the Duke City Drive-In
ast year. Both outdoor theatres are owned
hy Video Theatres.
'Woman In the Dunes'
Gets College Showing
SANTA FE.
N.M.—The award-winning
Japanese film, "Woman In the Dunes," was
shown in connection with the current fall
film series at St. John's College here.
Two other classic films are on the schedule
for later this month. One is the French
film. "Eternal Return," and Ihe other is
Ingmar Bergman's "The Magician."
'Alice B. Toklas' Inspires
Grossing Uptown in Seattle
SEATTLE—Sagging gross ratings took
an upward spurt, led by "I Love You, Alice
B. Toklas," the first-week film playing to a
225 tune at the Uptown Theatre. "The Boston
Strangler" gave the Coliseum a 175 second
week.
Blue
Music Box— Rosemary's Boby (WB-7A), )5th
Town—The Graduate (Embassy), 44th wk. .
Uptown— I Love You, Alice B. Toklas (WB-7A)
•If He Hollers' Sturdy 350
At Two Portland Theatres
PORTLAND—The new headliner here
was "If He Hollers, Let Him Go!" with 350
per cent at the Irvington and 104th Street
Drive-In. Other percentages ran high, "The
Graduate" maintaining its stratospheric
grossing course with 800 in a 39th week at
the Cinema 21.
's Positively Not Too Soon
Star^^Now Before It's Too Late.
IMXaHE
FINER PROJECTION-SUPER ECONOMY
Hurley
CREENS
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
26 Sarah Driv* Formlngdale, L. I., N.
WANTED
EXPLOITATION
FILMS
FOR EASTERN MARKET
TO BUY OUTRIGHT or
DISTRIBUTION DEALS
^lyCY
VVfife Of call Mr. Buyer
Film Industries Corp.
LINCA 212-524-6654
with
251 W. 42nd St.— N.Y., N.Y. 10036—Suite 412
CARBONS, Inc. V '
*^Box K, Cedar Knolls, N.J
—B. F. Shearer Company, Los Angeles— Republic 3-1145
B. F. Shearer Company, Son Francisco— Underbill 1-1816
Western Theatrical Equip. Co., Son Froncisco—861 7571
Theatrical Supply Compony, Phoenix—2S4-0215
o— Denver Shipping 8. Inspection Bureau, Denver
Acoma 2-S616
Western Sound & Equipment Co., Salt Loke City
Phone 364-7821
BOXOFFICE :: November 18, 1968 W-3

A
j
j
THEATRK OPENS—General Cinema Corp. opened this twin theatre Wednesday
(6) in Seattle's Renton Village Shopping Center with the showing of "Duffy"
at Cinema I and "Secret Ceremony" at Cinema II. The bvin auditoriums are
equipped with giant screens and a total of 1,500 push-back seats. The theatre also
boasts of an art gallery and acres of free parking. Prior to the official opening, an
open house was held Friday (1) at which the public was shown Academy Awardwinning
shorts. Ralph W. Osgood is manager.
SEATTLE
Jack Hammaker, manager of the Cinerama
Theatre locally, is on a three-week
vacation in Hawaii ... Mr. and Mrs. Henry
Mullendore, owners of the Valley Drivein
between Auburn and Kent, as well as
the Auburn hardtop theatre in Auburn,
are on a three-week vacation in California.
General Cinema Corp. held its Cinema II
grand opening Wednesday (6) with the premiere
showing of "Secret Ceremony" in
Renton. sponsored by the Allied Arts of
Renton. Earlier in the day the company
held a press luncheon at the Sheraton
Renton Inn for all press service and branch
managers of the various film companies.
This was followed by a tour of the new
facility ... At the Cinema I complex.
"Duffy" was the opening attraction. The
two auditoriums will offer a bargan matinee
Mondays thru Friday with all seats just 60
cents from 1:30 p.m. to 2:30 p.m., except on
holidays.
"Secret Ceremony" also opened in the
Aurora Drive-In, and "Duffy" also opened
at the Sno-King. Duwamish and Evergreen
Point drive-ins . . . "Finian's Rainbow" had
its benefit for the March of Dimes at the
Music Box on Wednesday (6) and for St.
Nicholas Mothers" Club on Thursday (7).
Regular showings began I'riday . . . "Paper
Lion" opened at the Seattle 7th on Wednesday
(6), as did "Hot Millions" at the Paramount.
"The Two Of Us" opened at the
Varsity on Thursday (7) "The Parent
. . .
Trip" and" Monkeys Go Home" returned
to the Lewis & Clark, Northgate and John
Danz theatres . . . "The Stranger" is returning
by public demand to the Ridgemont
on Tuesday (12) . . . Showing first run at
the Edgemont in Edmonds this past week
has been "Cul De Sac" and "Eva."
Byron Shapiro, division manager on the
West Coast for Columbia pictures, was in
town Wednesday (6) and also attended the
press luncheon put on by General Cinema
Corp. in honor of the opening of their
twin theatre in Renton.
Remodeling Completed
At Liberty Theatre
PUYALLUP, WASH.—Sid Dean and
Glen Spencer have completed a major remodeling
of the Liberty Theatre and have
placed it on a five-day week operation, with
a new movie each week.
The remodeling program included new
carpets, snack bar. restroom facilities, seat
upholstery, cleaning of draperies and curtains
plus painting of the entire theatre. The
marquee has been modernized and the latest
in sound and projection equipment has been
installed.
New Equipment Installed
At 2 Washington Theatres
WAI I WAl 1
A. WASH. 1 he C'apilol
Iheatre here has installed new proicclion
ami sound equipment. Earlier in the year
new carpeting was installed.
The Liberty Theatre in Daylon is also
gelling new equipment and is being renovated
by its new owner Richard Keck.
PORTLAND i|
Qolumbia's "Funny Girl" made its bow here
on Wednesday (13) with a benefit performancc
sponsored by the Portland chapter
of the Committee of Responsibility, a national
group organized to bring war-injured
Vietnamese children to the United States
tor medical treatment. The musical followed
the lO-week engagement of "The Odd
Couple."
Irwin Yablass of Paramount was in to
confer with the branch office here and to
attend an invitational screening of "Romeo
and Juliet" at the Irvington Theatre. The
afternoon session was held on Wednesd;iy
(6).
Funeral services were held Saturday ('*)
for Roy A. Brown, 61, one of the Noiihwest's
leading film buyers and bookers lor
more than 40 years. Brown died Wednesday
(6) after a brief illness. Before coming to
Portland in 1935 as booker for Evergreen
Theatres, he was chief booker in Seattle lor
Sterling Theatres and John Hamrick Theaters.
In 1948 he started his own independent
booker and buying firm, supplying top
product to theatres throughout Oregon. He
is survived by his wife Madeleine, who
worked with him booking and buying, and
bv a sister in New Jersey. i
DENVER
ITarold McCormick, Skyline Theatre,
Canon City, was re-elected to the
Colorado Legislature as a state senator
Mr. and Mrs. Bob Spahn, United Enterprises,
are back from a tour of the southern
states.
Attending the N-ATO convention in San'
Francisco were Mr. and Mrs. Ross Camp-'
bell. Wyo Theatre. Sheridan. Wyo.; Mr. and
Mrs. ciarence Batter, Batter Booking Service,
and Jack McGee. divisional manager lor
Fox Theatres.
Milton Charnas, WB-7 Arts Western di\ision
manager, and Harry Buxbaum, di\ ision
sales manager, were in town conferring with
branch manager Gene Vitale . . . The WB-7
Arts branch will be moving to the Lincoln
Towers Building about mid-December and
will be located on the 11th floor.
In town setting booking dates were Mr.
and Mrs. Albert Petry. Mesa Theatre,
Pagosa Springs; James L. Rodney. Star
Theatre. Estancia. N.M.; George McCormick,
Skyline Theatre. Canon City; Neal
Lloyd. Westland Theatres. Colorado
Springs, and Mitchell Kelloff. Uptown Theatre.
Pueblo.
Screening Set
'Bullitt
For Acapulco Festival
HOLL^\VOO|) Arrangemcnls were
completed between the Acapulco Film Festival
and Warner Bros.-7 Arts for a screening
of Peter Yates" new film "Bullitt"" as a
special added event to the films scheduled
for Thursday (21 ).
BOXOFFICE :: November 18, 1968

'Funny Girl' Gains
50 Points in KG
KANSAS CITY—"lunny Girl," which
opened ils roadshow run at the Midland
with 450, picked up 50 important grossing
points in the second week. This performance
shot it ahead of two solid 400-circle performers,
"Finian's Rainbow" and "Gone
With the Wind." "Finian's Rainbow" established
itself as a public favorite immediately
at the Capri, where the first week's business
rated 450 per cent compared to a normal
first Capri week. "Gone With the Wind,"
even after full a at year the Glenwood,
showed that it still has the boxoffice power
even the most effectively promoted
to match
[new roadshows, earning 400 in its 53rd
week. Meanwhile, from one end of the KC
area to another, it was a good week as the
following first-run list indicates, the lowest
gross percentages being a pair of lOOs and
everything else above average.
(Average Is 100)
Brookside—The Groduate (Embassy), 38th -'• ' '"^
WB-7A) 450
tmbassy^Hof Millions (MGM), 3rd wk 1 50
Empire— 2001: A Spoce Odyssey (MGM),
22nd wk '^^
Fine Arts— I Love YouJ, Alice B. Toklas (WB-7A) 375
the Wind (MGM), 53rd wk. 400
0—The
the Balloons (Cont'l),
sobelle
Midond Funny Girl (Col),
Plaza Borborello (Para),
Roxy, Metro 3, Ranch Mo -The
"
'
Strongler (20th-F
Royal, Met Sholoko (CRC), 2nd
(Audubon)
Boston
Minister Urges Support
Of 'Finian's Rainbow'
KANSAS CITY— Rev. Robert H. Meneilly
of the Village Church in suburban Prairie
Village, Kas., is urging the 6,600 adult
church members, as well as youth groups, to
sec "Finian's Rainbow." Rev. Meneilly made
his statement in his church's newsletter.
PARSON TO PERSON
Many concerned parents often complain
about the kind of movies produced
today. It is hard to find a good wholesome
movie the entire family can enjoy.
When the industry is asked why it
doesn't produce a better movie for family
entertainment, the judgment comes
back on the public. The industry says,
"We are in business to make a profit.
We make the kind of movies that sell at
the boxoffice. We produce only what
you, the public, seem to want.
Warner Bros.-? Arts has now produced
a movie which opens in Kansas
City that will test whether the public
wants high-caliber family entertainment
or not. The motion picture is "Finian's
Rainbow." It is a bright, fun-filled musical
comedy offering fantasy and rare
satire. The well-known star Fred Astaire
was never better, and Don Francks and
Petula Clark are superb.
Having enjoyed a sneak preview, I
can assure you young and older alike
will be delighted with the buoyant capering
and fanciful comedy of "Finian's
Rainbow."
It's great clean family fun as you
Harley Fryer fo Retire January 7;
Midwest Exhibition for 43 Years
In
LAMAR, MO.— Harley Fryer, one ot
the
most highly respected and widely known
exhibitors of the Midwest for the last 43
years, has announced the sale of his Lamar
and Nevada theatre properties and will
retire from exhibition January 1.
The transfer of ownership of the four
theatres becomes effective Sunday, December
29, said. Fryer His brother Richard
has purchased the Fox Theatre and Trail
Drive-ln in Nevada, while Butler Felts will
be the new owner of the Plaza Theatre and
Barco Drive-In at Lamar. Harley Fryer has
owned the two Lamar theatres since 1951,
acquiring the Nevada theatres nine years
later.
His career in exhibition began in Kansas
City in 1925, when he became a part-time
usher at the Benton Theatre, owned by a
Mrs. Watson, while he also was employed
at the Jenkins Music Co. He became a
full-time theatre manager for the first time
Jan. 1, 1926, 43 years to the day prior to his
announced retirement date.
Carl Laemmie sr. then personally owped
laugh with the leprechaun, hiss at the
villains, and cheer the heroes and heroines.
If we really want wholesome quality
shows, the market for this picture will
show.
Oh, yes, and don't forget church Sunday.
See you there.
The Warner Bros.-7 Arts roadshow is currently
running at the Capri.
Paramount Holds Computer
Seminar for 4 Exchanges
DALLAS—Douglas Chapman and Robert
Stadulis of Paramount's home office held a
regional educational seminar Thursday (7) in
the North Room of the Sheraton Dallas
Hotel. All of phases the company's new
computer system of accounting were explained
to the sales, booking and accounting
employes of the Dallas, Oklahoma City, St.
Louis and Kansas City offices.
Attending were Tom Bridge, regional
division manager; B. H. Brager, Dallas exchange
manager; Al Stout, assistant exchange
manager, Dallas; Dallas staffers Ethel
Hodge, Hazel Lovelace, Willard Cunningham,
Dixie Fields, Marvel Lee Sullivan, Carl
Sims, Madee Bradley, Jerry Stella, Dorothy
Mealer and Mable Guinan; Tom Gooch and
Ann O'Toole of Kansas City; Gary Wren
and Glenda Roberts, St. Louis; H. K. Buchanan
and Darlene Blessing, Oklahoma
City.
the Kansas City Gladstone Theatre, although
the house was operated under the
banner of Universal Pictures, and it was
Laemmie who personally selected young
Fryer as his Gladstone manager.
Fryer next managed the Linwood in Kansas
City, this theatre at that time belonging
to the Shanberg circuit, which became part
of the lox West Coast Service Circuit in
1927. The young manager thus began an
association with FWCS which was to cover
16 years and take him to several Midwest
cities as a theatre or city manager for the
organization.
However, his first move away from the
Linwood was to the Kansas City Isis, where
he was in charge about a year before being
assigned to Atchison, Kas., as the FWCS
city manager. From Atchison, where he was
stationed two years. Fryer moved to the
Grand Theatre in Topeka. Then came a
decade, beginning in 1933, when he was
the circuit's city manager in Joplin.
Fryer's long association with FWCS
operations ended in 1943 when he joined
Hugh Gardner Theatres of Neosho. He remained
with the Neosho circuit eight years,
leaving only to become a theatre owner in
his own right through purchase of the two
Lamar properties.
Fryer and his wife Opal, who was associated
with him in actual operation of the
Lamar theatres for 17 years, recently completed
a new home in Bella Vista, Ark.
They also will keep their Lamar residence
and, following his retirement, they will
divide their time between the two homes.
Dec. 1 Construction
Start on Cinema I
EVANSVILLE, IND—Cinema Theatres
will begin construction December 1 on
first Evansville's new movie house in two
decades. The 800-seat theatre, to be named
Cinema I, wil be erected east of Arc Lanes
in Washington Square.
Cinema I has a tentative completion date
in the spring and a target opening date of
Easter Sunday. It will be a regular first run
movie house.
A similar theatre. Cinema II, is planned
for the future in the North Park area, with
possible construction starting in the spring.
New Owner at the Shannon
PORTAGEVILLE, MO.—Charlie Whittenburg
has purchased the Shannon Theatre,
one of the oldest and best theatres in southeast
Missouri. Whittenburg, who also owns
and operates the Jewell Theatre in Caruthersville,
has retained all Shannon employes.
BOXOFFICE :: November 18, 1968

. . . Wilma
. . WB-7
KANSAS CITY
k
CORONARC
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517 S. ErMj
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WEST COAST THEATRE SERVICE
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4425 Jun< Are.
St. Louis. Missouri £3121
National Distributor
National Radio Contest
Promotes 'Killers Three'
KANSAS CITY— Dick Clark's office is
\A7'OMPl will hold its annual Boss Luncheon
Tuesday (19) at the Top of the He has returned to his Dallas office.
cials and independent exhibitors on the Row.
conducting a nation-wide radio contest lor
"Killers Three" with WIBW in Topeka and
Tower Restaurants in the Missouri and Towers
rooms. Lunch will be served at noon.
Thomas Film Distributing Co. will he KCKN in Kansas City participating. Radui
breaking 40 prints of "Santa Claus" in the stations and disc jockeys were contacted direct
and supplied with the music on tape
Cocktails will be at 1 1:30 a.m.. and a special
Kansas City exchange area. They also are
program has been arranged. Fcjr more information
or reservations, contact Judy Helton
breaking 35 prints of "Shoemaker and the from the four country artists who are heard
Elves" in the St. Louis exchange area. Both on the soundtrack. The gist of the conicsi
at Universal.
of the special children matinees are K. Gordon
Murray productions.
is for listeners to identify the four sinycrv
for prizes.
American Royal Cinema is the new corporate
name for Durwood Theatres. Durwood
Dick Clark's office supplied soundtrack
John Pocsik, National Screen Service, has albums for prizes. Theatre participation will
will be used as a trade name for Kansas City
returned from his vacation. During the vacation
he made some repairs on his car, which prizes.
be in the form of giving passes as second.ir\
area theatres, but their new developments
will use American Royal Cinema.
he said has been called the laugh of the Row "Killers Three" opens in area drive-ins in
Maurice Muchnick, Lakeside Club and
Smith. Warner Bros.-7 Arts secretary,
is vacationing this week. Her plans (20).
Topeka and Kansas City on Wednesda\
E & S Theatre Enterprises, is a father for
the third time with arrival of a new boy. His include a fishing trip.
wife Tempie has returned from the hospital
Bessie Buchhorn, Warner Bros, retiree and
and they hope to bring their new son home
WOMPL expressed her gratitude to members INDIANAPOLIS
soon.
of WOMPI for the many cards and the flowers
sent following the death of her son Wil-
J^GM's "Ice Station Zebra" opened at the
Ryland Cozad is the new student booker
at Universal, replacing Dana Stilwell. He is liam.
Indiana Theatre Wednesday (13) for the
from the Kansas City area and has had theatre
experience.
Indiana premiere . . . Jose Ferrer is in town
Claudia Winfrey is the new 20th-Fox
for his performance in "The Man of La
booking clerk. She is not new to the industry.
She worked for United Artists about a
Mancha" at Clowes Hall . . . Frankie Laine
Bernie Evens, United Artists regional exploiteer.
was in Wichita to promote UA's year ago, but left to join her husband in the
is in town this week and appearing at The
Embers . Arts screened "Assignment
to Kill" Thursday (14). Dick Dickcrson
"Chltty Chitty Bang Bang" which will open service.
at the Uptown on December 20. Evens has
Ray McKitrick, president of Motion Picture
Ass'n of Greater Kansas City, has ad-
for the NATO convention.
of 'V & W Management was in San Francisco
also been working on openings at the Fox
Westroads in Omaha and the Esquire in St.
vised Mrs. Donald Hall, chairman of the The NATO of Indiana convention will be
Louis.
board of the Crippled Children's Nursery held December 3 and 4 at the Howard Johnson
Motor Lodge—Downtown in Indianapo-
Mr. and Mrs. Louie Sutter, E & S Theatre School, that the school will receive in excess
Enterprises, were visited by their daughter of $7,500 from the benefit premiere of "Finian's
Rainbow" in the Capri Theatre Wednes-
is; opening luncheon, Tuesday noon; business
lis. The tentative schedule for the program
and her family, Mr. and Mrs. George Antham
and son. After spending a short vacation
here, the Anthams returned to their as soon as the tickets that are outstanding and banquet with entertainment and special
day (6). A full accounting will be announced session, Tuesday afternoon; cocktail party
home in Des Moines.
have either been paid for or returned. distributor awards. Tuesday night. Wednesday
morning, continental breakfast and
Walter E. Armbruster, Universal regional Lois Roe has joined the L & L Supply
screening of product reels at the Lyric Theatre;
noon luncheon honoring Indiana exhibi-
sales manager from Dallas, was in the Kansas
City exchange area to call on circiiit offi-
the greater Kansas City area.
Co. staff. She is new to Filmrow and is from
tors; business session Wednesday afternoon,
Ed Margoliash, 20th-Fox area exploiteer, adjournment about 4;30 p.m.
was in San Francisco last week helping set
Sue Harmon, biller at MGM, married
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Kent Maxfield on Saturday (2) at Downev
• at the
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NATO convention.
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Sales, Profits in Gain
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Hughes Aircraft Co.
COLUMBUS — Royal Crown Cohi
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based here, reported a third quarter inci^
of 16 per cent in sales and 20 per ecu
profits. Dollar sales were not disclosed.
Net profit, however, for the three nio
ending .September 30 was reported up lo
392,423, or 37 cents per share, this
from $1,154.41(1. or 31 cents a share.
C-2

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ST. LOUIS
Hrthur Enterprises' Shady Oak Theatre,
which opened Friday (8) with "The
Subject Was Roses," handed out iong-stonimed
roses to the ladies attending the weekend
showings—courtesy of the Flower Shop.
WOMPIs Hana Gorelick, Crest Films,
and Fan Krause, MGM-rctired, represented
their group at a workshop-seminar at Barnes
Hospital featuring an exchange of ideas on
their volunteer program which WOMPIs
have supported for several years. Co-
WOMPI, veteran exhibitor Charles Goldman,
a regular on the Barnes volunteer staff,
assisted coordinating the program.
"The Kinetic Art," a series of 26 short,
contemporary films from the United Slates
and Europe, will be shown in three programs
at the Loretto-Hilton Center, today
(18), Monday (25) and December 2 at 7 and
9:30 p.m. Assembled by Brant Sloan, project
director for Universal Education and Visual
Arts, the films premiered last July at New
York's Lincoln Center. The collection includes
documentaries, animated, dramatic,
and experimental films. The shortest of the
shorts is "Happiness," a German film lasting
55 seconds. The longest is the 55-minute
"Tonight Let's All Make Love in London,"
starring Julie Christie and Michael Caine.
This film is the only one of the group previously
shown in the United States and
Canada.
Creative Cinema I, a series of four films
exhibiting experimental techniques, was recently
held in a two-day period in the student
center at Jefferson College, Hillsboro,
Mo. Films shown were "A Chairy Tale,"
"The Face," "The Eighth Day," and
"Chinese Firedrill," which was the first
prize winner at the latest Ann Arbor Film
Festival. Showings were open to the public
and no admission was charged. A discussion
by art
the screenings.
instructor Bruce Gerig followed
Sharon McAlone, United Artists, was wed
Friday (15) to Maurice Parker in an evening
ceremony at Saint Louis Cathedral, with a
reception immediately following. Friends
and co-workers Myra Manning, Donna
Huck and Mary Jo Hiller hostessed a surprise
miscellaneous shower for the bride on
the previous Friday at Miss Hiller's home.
All WOMPIs were included among the
wedding guests . . . Dolores Strinni, Paramount,
WOMPI Boss Night Dinner chairman,
reports great returns on reservations
for the annual event scheduled for Wednesday
(20) at Carlo's rummage
.
sale is set for Saturday evening (23) and all
day Sunday (24) at 7025 South Broadway.
Eileen Sessel, Crest Films, WOMPI president,
and Carol Rogers. Avco Embassy,
will welcome your calls for any donation
for the rummage. The same young women
are co-chairmen of the annual WOMPI
project to provide Thanksgiving baskets for
needy families and are accepting canned
goods and cash donations.
A heart-warming story in the Globe-Democrat
Wednesday (13) titled "A Baby's Cry
Heard Around the World," (-/i-page) by
women's editor Mary Kimbrough, detailed
the origin and growth of Variety Clubs
International and its children's charities.
The story also featured the recent visit of
Ralph Pries, international chief barker, and
a tour of the special project of Tent 4's
Variety Club Children's World, a facility for
disturbed children. The growing fleet of
Sunshine Coaches used to transport handicapped
youngsters for treatment and recreation
was another feature of the article.
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BOXOFFICE :: November 18, 1968

. . . Jack
CHICAGO
J^alph Banghart has joined Cinerama Releasing
Corp. to handle publicity and
advertising for special projects, including
"Candy." which bows at the Chicago Theatre
in the Loop on Friday. December 20.
Harry Goldman. Cinerama Midwest division
manager, and Kermit Russ'ell, Chicago
branch manager, said they are launching one
of the biggest advertising programs in the
history of their company for "Candy."
Evelyn Blumcnthal is relaxing at home following
a heart attack. Frank Kroll, who has
been manager of Ad Art Display Studios for
the past several years, is holding down the
fort in good shape .
. . Frank Standi, film
buyer and booker for Publix-Great States,
lelt
several days prior to the opening of the
NATO convention on the West Coast, in
order
to wedge in a visit with his brother.
The Loop Theatre, owned by Brolman-
Sherman Enterprises, has been doing a record-breaking
business with "Therese and
Isabelle." The second week's business in the
600-seat movie house came to $35,000. The
film is handled by Teitel Film Corp. in the
Midwest, and Charles Teitel, head of the
distributing firm, said several outlying theatres
have booked the film for showing in late
January or early
February.
During October the censor board reviewed
81 films, 41 of which were foreign movies.
Five in
the group were rejected.
Moe Dudelson, head of Dudelson Film
Distributors, is going to be in New York for
several days to confer with distributors about
new product. At the same time he will visit
with his grandchildren . . . Fred Glaser, Chicago
hair stylist, has been engaged by Barbra
Streisand to do her hair for the movie, "On
a Clear Day You Can See Forever" . . . Chicago's
Zev Braun said he is due in Hollywood
to start work on a new movie he will
produce, "I. ions 3, Christians 0" . . . Mrs.
Marion Goldman had a special interest when
she attended the premiere of "The Lion in
Winter" at the Esquire Theatre. Her son
James wrote the screenplay . . . Julie Andrews
sent regrets in connection with the
Chicago Youth Centers' benefit premiere of
"Star!" at the Michael Todd Theatre. But
she sent a check to Mrs. Davis Wallerstein,
co-chairman of the benefit.
United World Films 16mm department, a
Universal Pictures subsidiary, is working feverishly
to get the new 1969 catalog finished.
This work is being handled by Dec Dee
Hunt and Judy Sikerski . . Dan Bishop.
.
's Positively Not Too Soon
tart.Now Before It's Too Late.
brunch manager for United World Films,
announced the promotion of Greg Cummins
from shipping room clerk to office manager
. . . Universal Pictures, MCA, Decca and
United World Films have started putting up
Christmas decorations in their sixth floor
space at 425 North Michigan Ave.
United Artists publicist Wally Heim is lining
up press visits for Sally Ann Howes when
she is here November 17, 18 and 19, to help
exploit "Chitty Chitty Bang Bang" . . . Harry
Lustgarten, head of Lana Associates, reports
requests for the film "Santa Claus" have been
coming in beyond all expectations. It was introduced
recently via extensive newspaper,
radio and TV advertising. Now, for showing
on December 7 and 8, it opens in 60
theatres owned by ABC-Great States; Kerasotes
Circuit and Kohlberg Enterprises.
A group of art movie-minded people here
got together to discuss the possibility of making
films in this category right here in Chicago.
Spearheading the idea are Bruce Trinz.
of Lubliner & Trinz; Charles Boos of Contemporary
Films; Charles Teitel, owner of
the World Playhouse, and Rev. James M.
Wall, editor of Christian Advocate. They are
hoping that from this embryonic plan will
emerge a Fellini or De Sica. The idea gave
birth after they agreed that there is a great
deal of untapped motion picture talent in the
Chicagoland area. All four planned to attend
the NATO convention on the West Coast,
where they hoped to bring up the idea of
developing this talent. They also hope to
present their ideas on a concrete scale to distributors.
Contemporary Films, headed by Charles
Boos, has been appointed to handle the distribution
for the entire mid-continent area
of Pathe Contemporary 35mm feature and
short films. Headquarters are located in the
Evanston office of Contemporary-McGraw
Hill Films, 828 Custer Ave. Boos said he is
especially pleased about this additional distribution
activity because they will be able to
reach more areas outside of Chicago with
these films.
Universal Pictures publicist John litis is
going all-out with a newspaper, TV and radio
campaign for the opening of "Hell Fighters"
at the Roosevelt Theatre on Friday,
December 20.
t'harle.s Teitel, owner of the World Playhouse,
reported that the current feature
there, "Hagbard and Signe," is reaping good
business following unanimous and enthusiastic
applause from the various movie critics.
The film will be distributed through Teitel
Iilm Corp. in Ihe Midwest area, as will "Caniille
2000." soon lo slarl a run in theatres
is thinking about purchasing a plane of his
own lo help him reach his favorite fishing
haunts faster. Jovan has also received physical
fitness honors. He is considered one oi
the most capable gymnasts in Chicago by
fellow members at the Illinois Athletic Club
Kelvy. formerly associated with
Teitel Film Distributors, has gone to Minneapolis
to assume his new post as branch
manager of Cinerama Releasing Corp.
Variety Club of Illinois held a dedication'
of memorial plaques honoring Joseph Berenson.
James E. Coston. Manuel Smerling and
Joseph Swedie on Sunday (17) at the La
Rabida Jackson Park Sanitarium. These
names were added to the master plaque
which "memorializes those who have, in
their lives, exemplified the highest humanitarian
ideals, and who have contributec
mightily to
the Variety Club Research Center."
Jack Rose and David Smerling are cochairmen
of the event.
Fred A. Niles, one of the largest indusiri.i
film producers in the country, announcec
the completion of a "money-saving modernization
program." Niles said the project involved
the refacing of Studio One at the Free,
Niles Film Studios, which headquarters ir
Chicago. He said further, "Studio One is noi
only the largest sound stage in the Midwest
but the finest!" Niles pointed out that the
floor was resurfaced with a new dry-pro
cessed resin base which makes it immune tc
expansion and contraction from temperaturt
change. It also is not affected by moisturei
By way of further explanation, Niles stated'
— "The floor is so level and substantial. w(
can now produce dolly shots without layini
dolly tracks." The new floor is 60 feet by T.
feet—the sweep 60 feet by 22 feet.
Houston's Jaclyn Smith
Cast in 'Adventurers'
From Southwestern Edition
HOUSTON—Jaclyn Smith, a 22-year-oU
actress-model from here, has been signed U
make her screen debut in the Lewis Gilber
production of Harold Robbins" "The .Adxen
turers."
The motion picture, which stars Yugoslav
ian actor Bekim Fehmiu. Candice Bergen
Ernest Borgnine, Olivia De Havilland
Charles Aznavour. Anna Moffo and Rober:
Viharo. currently is before the Panavisior
and Eastman Color cameras on locations ii
Rome, with Lewis Gilbert producing and di
recting.
Miss Smith, who was discovered in a T\
commercial, will play Belinda, a news maga
zine reporter who interviews the film's hen
Dax Xenos and then becomes involved witi
him. Miss Smith was graduated from Trinit;
University in San Antonio and subsequentl'
studied ballet in New York. She is a succes.s'
ful magazine model and has appeared fre
quently in television commercials.
m
I'
Kddic Jovan, owner o\ the Monroe The.iire
in the Loop, now has a pilot's license and
BOXOFFICE 18. 196;

!
Anyone
i
If He Hollers' 250
In Memphis Debut
MEMPHIS — -11 He Hollers. Let Hiin
The Boston Strangler' 450
Second Week in New Orleans
NEW ORLEANS — "The Boston Strano|er"
gained 100 solid grossing percentage
points in its second week at the Orpheum
Theatre, this performance enabling it to rate
at the top of the city's grossing ladder ahead
of "Finian's Rainbow," although the latter
jumped off to a 400 start at the Lakeside.
2001: A Space Odyssey," in its 21st week
at the Trans-Lux Cinerama, was still enjoying
above-average business.
Lakeside Finian's Rainbow (WB-7A)
Lakeside I, Oakwood I— Dutfy (Col), 2nd wk.
Orpheum—The Boston Strongler (20th-Fox),
NEW ORLEANS
Florida States Miss Flo Retires;
Secretary to 5 Circuit Presidents
JACKSONVILLE— Although never in a
movie, Mrs. Flora K.orch retired November
I from an undisputed position as "queen"
.
(20rh-Fox)..
Studio— The Flome ond the Fire (Col) . . . .
Go!" won newcomer honors lor llie week
as it played a 250 week at the Warner Theaire.
"The Boston Strangler," however, was
1 ihe No. grosser percentagewise with 300 of the Florida motion picture industry after
serving as private secretary to five presidents
lor its second week at the State Theatre,
lollowing an opening week's 350. "Therese
and Isabelle" also had a good second week,
grossing 250 per cent at the Guild.
of Florida State Theatres and its par-
ent companies over the past 50 years.
A native of Beaufort, S.C, and a graduate
of Winthrop College in Rock Hill, S.C,
(Averoge Is 100)
Gui d—Therese and Isabelle (Audubon), 2nd wk.
MQCO-Barborelia (Fara), 3rd wk Mrs. Korch (who is known to hundreds of
.250
50
co-workers as Miss Flo) entered Ihe film
Memphian— Doctor Foustus (Col) I 50
l^Qromounf The Producer (Embassy), 100
3rd wk
Cc -5 5th
industry in 1919 as secretary to the late
Stephen A. Lynch of Atlanta, president of
j,u,.—The Boston Strangler 2nd
Southern Theatrical Enterprises. He trans-
Wornrr^ It He Hollers, Let Him Go! ,CRC)
Qhief Barker and "Spook" Horace Gelvin
of Variety Tent 45 happily reported
that this year's Halloween haunted house was
a great success, clearing three times as much
money as in 1967 for Variety's fund for underprivileged
children. While the haunted
house was being set up, neighbors complained;
after the event was over, the same
people called Variety barkers to compliment
them on how orderly it was run. After the
house was decorated, about 200 children in
the neighborhood staffed it. Congratulations,
Tent 45, on a job well done.
Bob Steuer, formerly with Mike Ripps
and now with American International Pictures
in Hollywood, wrote to tell us he was
photographed with Tiny Tim at a Variety
'Club of Southern California luncheon.
interested in learning to be a suc-
.cessful theatre manager could take lessons
from Bishop Cornwall, who rose to manager
of the Plaza Theatre after starting as
a weekend usher when he was a student at
Tulane. Now he's being transferred to Scotlsdale,
Ariz., where he will manage three
theatres . . . The 67 Drive-In at Texarkana,
.Ark.,
has been closed for the winter.
Charlton Heston and "Pro" co-star Jessica
Walter dined on venison in Pittari's Wild
;
Game Room after arriving here to begin
'
work on the football picture. In connection
\
with the filming, the public was invited to
ferred her to Florida in 1923 as secretary
to the late E. J. Sparks, a Lynch associate,
and she served with him for 17 years while
he built Florida State Theatres into the
largest Florida motion picture circuit. After
his death, she was secretary to his successor,
the late Frank Rogers, from 1941 through
1949. Her next president was Leon D. Netter
sr. until he retired in 1954. From 1955 until
November 1 she was secretary to Louis J.
Finske, who turned the company presidency
over to Harvey Garland a few months ago.
Miss Flo said that she plans to devote
the rest of her life to periods of travel and
to aspects of home life she missed during
office hours in the last half century.
Her associates presented her with a color
fill Tulane Stadium at 8 a.m. Monday (II).
As an inducement for people to turn out en
masse for the stadium shots, five drawings
were made with the winners getting either
a bit part in the movie or a color TV set. The
preceding week, while shots for "Pro" were
being made at the Dallas Cowboys-Saints
game, Heston went through a simulated
scrimmage with the Saints and Dallas Cowboys
and received a crack in a rib. He was
taped up and sat on the Saints bench
throughout the game.
Jerry K. Levine and Joel Poss, Columbia
Pictures representatives, are in town to make
arrangements for Ihe premiere of "Funny
Girl" at the Robert E. Lee Theatre December
17.
CHARLOTTE
Ccott Lett, retired Howco executive and
Mrs. Lett sail from Charleston Thursday
(14) on an extended voyage to the
Orient. Their ship, the Oriental Lady, will
visit the Gulf ports of New Orleans and
Houston before passing through the Panama
Canal to Los Angeles. They will tour Japan
for a week or so, then Korea, Taiwan and
Hong Kong. They will be away for about
three months and expect to be in San Francisco
for a short stay before returning home
around March 1.
Louis J. Finske presents an orchid
to his secretary Mrs. Flora Korch as
she retires from tbc motion picture industry
after a half-century of ser\ice.
television set and other gifts at a farewell
party in the Preview Theatre on the seventh
floor of the Florida Theatre Building. She
was also honored with a lifetime honorary
membership in WOMPL
Memphis Variety 20
Re-Elects Officers
MEMPHIS—Chauncey Barbour, manager
of the Memphis Auditorium, has been
re-elected chief barker of Variety Tent 20.
Also re-elected were Conrad Bach, National
Theatre Supply, first assistant chief
barker; George Simpson, Film Transit, second
assistant chief barker; Frank Owen, Columbia
exchange manager, dough guy, and
James Fly, MGM salesman, property master.
Robert Johnson of the Press-Scimitar was
awarded a plaque from International Variety
for his news media promotion of Variety activities.
HARDTOP OR DRIVEIN THEATRES!
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BOXOFFICE :: November 18, 1968
SE-1

. .
. . . Screened
. . W
ATLANTA
Tf Ailantans needed any proof about Winler's
arrival, they got it Saturday (9),
when snow flurries occurred in ail parts of
the city. While these flakes melted almost as
soon as they touched the ground, it was a
different story in the north Georgia mountains,
where the fleecy stuff studc for several
days. Old Man Winter staged an encore
Monday (11). coating the entire city in white
and plunging the temperature to below 30
degrees.
Atlanta dancer Barbara Hancock made a
personal appearance at the premiere of
'Finian"s Rainbow" Martin's Cinerama.
at
She's featured as Susan the Silent in the picture,
which marked her film debut. She has
a lead in Warner Bros.-? Arts' "Thirteen
Clocks." a medieval fantasy by James Thurber,
which will start shooting in May. She
left Atlanta, after enjoying a reunion with
girlhood friends, for Honolulu for a personal
appearance and another "Finian's
Rainbow" premiere.
Roadshows 4 and 5 were added to the
metropolitan entertainment list. "The Lion
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in Winter" bowing at Loew's Tara Wednesday
(13) and "Ice Station Zebra" starting
Thursday (14) at Martin's Georgia Cinerama.
Already showing were "Star!", Loew's
Grand: "Funny Girl," Capri Cinema, and
"Finian's Rainbow," Martin's Cinerama.
Next on the roadshow list will be "Chitty
Chitty Bang Bang," opening in mid-December
at Meiselman's Coronet.
Tom Lucy, 20th-Fox booker, stayed home
to nurse a strep throat . . . Lex Benton and
his wife are vacationing in Fort Lauderdale.
He's president-owner of Benton Bros. Film
Express and Benton Bros. Film Forwarding
Service, firms headquartered on Filmrow . . .
Christine Ryan, WOMPI recording secretary,
has moved to a new apartment.
Den Davidson completed his chores as
AIP's southern division field representative
with participation in the Greensboro, N.C.,
premiere for '"Killers Three" November 11,
12. Davidson is joining MGM and for the
next 30 days will work out in New York
City, after which he expects to be assigned
to the Washington. D.C., territory. He originally
came from Texas to become assistant
here to Ralph Boring, 20th Century-Fox's
southeastern fieldman, then went to AIP.
Steve Cucick, Buring's aide, returned from
Miami Beach where he participated in the
opening of the roadshow "Star!" at the Lincoln,
it was a benefit for the Island View
Hospital.
Gordon Craddock, president of Craddock
Films, returned from Dallas after setting up
an 11 -situation test
break, including theatres
in Dallas and Fort Worth, with General Cinema
for "The Man From Nowhere." He
plans to leave soon for Boston to arrange a
saturation booking for "Moonlighting
Wives."
Virginia Clifton, Columbia booker who
"operates" (she does not own it) the exchange's
Filmrow Playhouse and set up
99.44 per cent of all trade and press screenings,
found herself in a dilemma when an
at the 20th-Fox exchange:
•
Lady in Cement." 2()th-Fox.
Georgia Theatre Co.'s Greenbriar The.nic
sneaked "Killers Three." Dick Clark's production
for AIP. Saturday (9) on the sunic
program with "The Big Gundown" . ilma
Banks. Columbia's assistant cashier, devoted
a week of her vacation to New Orleans
. . . Remembering the theme songs oi
Skinny Ennis. Claude Thornhill and Toninn
Dorsey bands won WOMPI Marilyn C ruddock
two tickets to the Georgia Tech-Tcnnessee
football game in a WGST contest
Her victory was a hollow one, she explained.
since it dated her, many of her younger Filmrow
co-workers never having heard ot ilie
three famed maestros.
The Georgia Iheatre Co. was well represented
at the NATO convention in S.:n
Francisco last week. John H. Stembler. d 1 (_
president, and his wife Katherine; L. I
Whitaker, vice-president in charge of opeiations,
and his wife Vella; Kip Smilev, die
chief booker, and his wife Anne were ;nii my
Atlantans at this year's parley.
Johnnie Barnes, longtime Wilby-Kince\
staffer, has resigned and will leave soon l^r
Sarasota. Fla., where she and her husband
will reside after his retirement. A charier
WOMPI in Atlanta and this year's serviee
chairman, she was honored Sunday (10) at
a tea by the WOMPIs at the home of Mary
Dale, as associate WOMPI now retired
alter
years with the now closed Allied Artists exchange.
A pendant watch was presented to
the honoree. Lanie Hendricks, ParanHuiiit.
has been appointed to succeed Johnnie .is
club industry service chairman.
Wilby-Kincey's 4.000-seat Fox has booked
the latest Andre de la Varre presentation lor
showing at 3:30 and 8 p.m. Tuesday (I'M
Making up the program are "The Gr.md
Tour of Fabulous Spain" and a featuretie
on the Dutch islands in the Caribbean. Tickels
are $2 and while there are no reserved
seats, each ticket-holder is guaranteed a seat.
George Kreeger sr., a veteran emplove ol
Benton Bros. Film Express who doubles as
mayor of nearby Smyrna, is proud oi the
budding political career of his son Geoiyc
.
operator failed to show for the screening of jr.. who was elected to the new House Pi^st
Cinerama's "Charly." Undaunted, refusing 6 in the 117th District of the Georgia General
Assembly, representing Cobb and Paulding
to panic, she tried in vain to secure an operator
through union officials. Then she played
counties. It was young Kreeger's first
political race. He was graduated
her ace in the hole: she got in touch with
from the
an old Filmrow friend Paul Maddox, Universal
office manager, who trotted over and has been practicing law in Marietta. He
University of Georgia's Law School and
had the machines purring in no time makes his home in Smyrna with his dad.
Oiher screenings at Columbia: "Ghost,
Carl Reiner directs "Billy Bright" and is
Italian Style" and "The Extraordinary Seaman,"
MGM; "Skidoo," Paramount, and "A co-author and co-producer with Aaron Ruben.
Twisted Nerve," National General Pictures
in Georgio—Rho
'^ »

in
I
'
cooperation
. . WOMPl
.
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. . Preston
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JACKSONVILLE
C
L. Aiilrey, MGM salesman, and Mrs.
Autrey are especially proud of their
voung daughter Sarah Jean. Born prematurely
at six-a^nd-a-halt months, the baby had
two months of intensive hospital care before
they were able to take her home Married
. . .
interview with Joanne Woodward which received
top spot in the paper's Sunday magazine
section. Miss Woodward gave many
candid answers about her husband Paul
Newman, their children and home life and
the Jacksonville Journal, interviewed Imogene
Coca when she arrived here for a show
at the Civic Auditorium with her husband
King Donovan. Miss Coca revealed that she
and her mother had to dodge police inspectors
when she began her first stage job as
a chorus girl at the age of 13.
The seasonal end of Daylight Saving Time
has been a big help to drive-in theatres, as
have the mild fall evenings throughout
Florida. However, drive-in owners in other
southern states report they have been
plagued with early winter nights curtailmg
otudoor attendance.
The premiere of "Lady in Cement" at the
here in late October at the Norwood Baptist
Carib Thursday evening (14) marked the
Church were Richard Davis 111 of the U.S.
31st "movie night" sponsored by the Miami
Navy (his mother is Violet Kelly of Universal)
and Nancy Wilson.
ban Five Points, has secured his Christmas
Sheldon Mandell, co-owner of the subur-
Beach Elks Lodge. All proceeds of such
events are turned over by the Elks to the
booking of "Ice Station Zebra" for a reserved-seat
showing . . . Another scheduled
Harry Anna Crippled Children's Hospital at
Monte Wenner, MP official from Hollywood
and Los Angeles, spent a week here
Umatilla.
Christmas offering is the family comedy
with Charles King, AlP manager, and leading
exhibitors Also here for a few days
"The Impossible Years" for Florida State Robert W. Garthwaite, previous customer
1
. . . Theatres' flagship, the Regency Rocking- service representative for RCA, has j.lined
were Glen Simonds. an AlP student branch
Chair Henn's local Playboy Wometco Enterprises as a systsms analyst in
.
manager, and Jimmy Bello, AlP regional
Drive-ln, a nudie house, now presents "underground
cinema" with three features to a Fort Lauderdale photographer D'.ck Winer
the company's computer depaitmcnt . .
manager, both of Atlanta.
Officially greeting Arthur Godfrey and his program ... In accordance with their announcements
in October, Florida State The-
be a documentary, "The Devil's Triangle,"
has turned produc.-r and his first film is to
show horse Goldie on behalf of Mayor Hans
Tanzler for their appearance at the Jacksonville
Fair were WOMPl leader Edwina Ray, 1 the policy of identifying in their newspaper where numerous ships and planes have disatres
and Kent Theatres began on November the story of the ill-famed Bermuda triangle
who presented flowers to Godfrey and his ads which category their daily screen programs
fall into, according to the four ratings the sea. Target date for completion of the
appeared, to become unsolved mysteries of
mount, and Sharon Curtis, Miss Jacksonville
Fair WOMPl hostesses staffed the Jones (G, M. R and X) devised by the MPAA and film is January, some of the film to be shot
. . .
in Puerto Rico, some in Florida waters,
College exhibit at the Jacksonville Fair in NATO.
some around Bermuda. Winer has had many
with radio station WDCJ .
Motion picture exhibitors received an assist
from the weatherman but he completely
years experience photographing underwater
The WOMPl membership has scheduled its
scenes and the above documentary will have
annual invitational luncheon to women nonmembers
employed on Filmrow at the Pre-
disgusted the 70,000 football fans who
national distribution. Another documentary
jammed the Gator Bowl on Saturday afternoon
(9) for the 46th annual Florida-Georgia
is planned, another saga of the seas.
view Theatre November 20 at the beginning
of a new membership drive extending to
game. A chilly rain continued all day and Units filming 20th Century-Fox's "Che!"
January 1. Proceeds from the $1.50 per plate
made indoor entertainment a must for pleasure
seekers except for diehard gridiron fans olution of its own on hand before shooting
in Puerto Rico found themselves with a rev-
luncheon will go into 1969 international
WOMPl convention fund donations
from Jacksonville to religious students
.
Heading the holdover list were "Barbarella
" at FST's Regency, "Belle de Jour" staged by San Juan Don Juans who had ex-
(with the cameras) started. The "revolt" was
in the Caribbean islands of Tobago and Trinidad
have brought a letter of appreciation
at Sheldon Mandell's Five Points and "The pected to get juicy roles in the film at Hollywood-type
salaries. Applicants, after be-
hkxtl
Boston Strangler" at Kent's Plaza . . .
Leading
the new screen fare programs were "A ing told they were "not the type" for parts
to WOMPl from the Episcopal clergy of
the islands The male Motion Picture
Dandy . . . in Aspic" at three Kent outdoorers. but could be used as extras at $17 a day,
Charity Club and WOMPl are planning a
"The Ugly Ones" at FST's downtown Florida
and "The Legend of Lylah Clare," also
picketed the Hotel Sheraton casting office.
joint Filmrow Christmas party under the
direction of the Filmrow Christmas Club. downtown at FST's Center.
"Ice Station Zebra" (MGM), stars Rock
The second robbery of a local outdoor Lenore Kirkwood, editor of the WOMPl Hudson and celebrates his 20th year as an
actor.
theatre in a week's time occurred when Thomas
Gelaro, cashier at the Oceanway Drivebrated
their 25th wedding anniversary . . .
news bulletin, and her husband Clois celein,
was beaten and robbed the night of November
4 by three men who had killed the that her daughter Ivey is a student nurse at
Bee Bee Ludwig. F.ST receptionist, reports
udofll
Offl!
owner of an ice cream parlor in another robbery
a short time before. Gelaro was re-
party has been scheduled by WO M Pis Ed-
Florida Junior College ... A Thanksgiving m^ H'ATCH PROJECTION IMPROVE t^
[ouie P«
Kjiafis leased after emergency treatment in St. wina Ray. Philomena Eckert and Sandra
^ Technikote ^
udPiilJ Luke's Hospital.
Hughes for patients of the "Veterans Hospital
at Lake City . . . Another WOMPl group ^; SCREENS =:
:Strs
Judy Hamilton, Florida Times-Union feature
writer, authored an interesting telephone
ftoii)
has begun filling Christmas stockings for ^ NEW "JET WHITE ^
"
M ^
the Salvation Army and a third contingent
began the collection of cartons of cigarets ^.. xR.'i7i ZhH" :. :.o.. .....^
AUTOMATED
PROJECTION
ROY SMITH CO.
365 Park St. Jacksonville, Fla.
BOXOFFICE ;: November 18, 1968
for Duval Medical Center patients.
Norman Falk Is Promoted
RKO-SW Head Film Buyer
From Eastern Edition
PHILADELPHIA—Norman Falk, RKO-
Stanley Warner Theatres Philadelphia booker-buyer,
has been promoted to head film
buyer for the company's Philadelphia-Washington
division, to headquarter in New York.
John McKenna, head film buyer for the
Philadelphia-Washington division, will transfer
his duties to the company's Pittsburgh-
Ohio division.
MIAMI
Darryl Z;anuck, president of 2()th Century-Fox.
has been soaking up sun in
Nassau in preparation for a trip to Japan,
where his company is making a prospective
roadshow special, "Tora! Tora! Tora!"
TECHNIKOTE CORP. 63 :
3
SE-3

. . Cinema
Massey's de luxe
Lotuiger
seems to be setting all-time records
for a theatre chair! One
offer another, theatre after theatre
call on us for installations.
Such success must be deserved.
Check into this soon.
^
WOMPIs Offering Prizes
For Convention Slogan
JACKSONVll.lH—The best slogan suggested
lo Mary Hart, chairman, as a theme
for the September 1969 WOMPI convention
at the Eden Roc Hotel in Miami Beach will
bring several valuable prizes to the slogan's
originator, including guest tours ot leading
Florida tourist attractions and gilts ol nuun
tropical Florida products.
Eligible for the prizes are suggestions trom
any male or female worker in the motion
picture industry of the U,S, or Canada.
"The suggestions," Mrs. Hart said, "should
be catchy, easy to remember, short for printing
purpose and suggestive, with a power
to tease the imagination."
They should go to Mrs. Mary Hart, 1969
WOMPI Convention Chairman. P.O. Box
1290, Jacksonville, Fla. 32201.
MEMPHIS
Levy's Store will sponsor the Mid-South premiere
of "Star!", starring Julie Andrews,
at Crosstown Theatre December 19
for the benefit
of the American Cancer Society.
Champagne and live entertainment are
to be provided for first-night patrons preceding
the screen show and during intermission.
Opening night tickets range from .$5
to $25.
Mrs. Polly Staples, Talisman. Rosedale.
Miss.; Howard Nicholson, 51 Drive-In, Millington,
and Frank Heard. Lee Drive-In. Tupelo,
Miss., were among visiting exhibitors.
Bill Alexander, an attorney and son-in-law
of L. S. Haven jr., Forrest City. Ark., exhibitor,
was elected to Congress from the
first district in Arkansas . Theatre,
Whitehaven, was held up and robbed of
$85. The sheriffs office described the robber
as a "male Mexican."
Mrs. S. J. Azar again has assumed operation
of the Lincoln Theatre. Greenville,
Miss. . . . Drive-in closings during the week
included the Rivervue, Morrilton, Ark.; Gaslight.
Eureka Springs. Ark.; Bel-Air, Centerville;
Avon, West Memphis, Ark., and Skyway,
Forrest City.
Illustrated brochure
on request.
FINER PRC
uASSEY
SEATING
CO.
100 TAYLOR STREIT, NASHVILLE, TENN.
Tcl. 615-242-2561
v..
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HURLEY
24 Soroh Drlv

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several
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Reactivated Tent 22
I
!To Elect Officers
OKLAHOMA CITY— Ofticers of the
reactivated
Variety Tent 22 are to be elected
Monday (18) when the new crew meets at
the downtown Holiday Inn.
Members of the crew, elected at a reorganizational
meeting Monday (4). include
George Sam Caporal. Caporal Theatres;
Tom Tunnell, MGM; Jimmy Hull, Oklahoma
Journal; Paul Rice, Paramount; Frank
McCabe. Video Independent Theatres; Alex
Blue, Village Theatre, Tulsa; John Ashley.
Family Theatres. Tulsa; Richard Garmon.
Entertainment. Inc.; Buddy Rimmer. United
Artists; Hank Yowell, 20th Century-Fox,
and Webb Newcomb Theatres.
The movement to reactivate the Variety
organization here began to roll
following the
highly successful Variety golf tournament,
which was attended by John Rowley of
Dallas, one of the international leaders of
Variety. Rowley subsequently came here to
instill more interest in the reactivation,
leading up to the Monday (4) meeting
attended by 25 to 30 interested members of
the entertainment industry.
Yearly dues are $25 and checks should
be made out to Variety Club Tent 22 and
mailed to Buddy Rimmer. United Artists.
Citizens Tower Building. 2200 Classen,
Oklahoma City 73106.
Convention, Film Ratings
Discussed by UTOO Board
OKLAHOMA CITY—Discussion of
the
new film rating mechanics and plans evolving
for the next convention occupied
officers and directors of the United Theatre
Owners of Oklahoma and the Panhandle
of Texas at their November session
(4) in the Oklahoma Room at the
^ Black Hotel at noon.
f
The consensus concerning the voluntaiy
film code was that it will be some time
before the code can be put into general use,
since it applies only to films released after
November 1 and many exhibitors will not
have a chance to book these late releases for
months, hence will be playing un-
films in the interval. On the other
several exhibitors in this territory have
themselves classified films they are playing.
Others said they were waiting for more
information as to how the current situation
should be handled until industry coded films
become prevalent.
Webb Newcomb. convention chairman,
outlined progress on the program planning
and other business incident to the March
IS. 19 meeting. Still to be decided are the
site of the convention and which speakers
to
secure.
Attending the board session were Woodie
, Sylvester, board chairman; Horace Clark.
;
president: Webb Newcomb. vice-president;
• J- O. McKenna, secretary, and Sam Brunk,
I executive secretary; directors John Thomp-
Homer Jones. H. S. McMurry. Johnny
,
Jones, Bob Powell. Paul Gay and Fred
Bob Busch represented Maurice
Acoustically Near Perfect Theatre
Opened /n Norman by Video Circuit
NORMAN. OKI. A. —Video Independent
Theatres of Oklahoma City has opened
Cinema East, an indoor theatre, adjacent to
its Rancho Drive-ln, the new construction
representing the first half of a twin complex.
Located at the southwest corner of Alameda
Street and 12th Avenue, Cinema East
is
of contemporary design and features continental
seating, an almost acoustically perfect
auditorium, a large lobby and concession
area.
The Norman Transcript quoted Larry K.
Blackledge, Oklahoma City architect and
son of Kenneth C. Blackledge. president of
Video, as pointing out that the Cinema East
was designed for "the owner's use and the
patron's comfort."
The Transcript's description of the new
theatre continued:
Young Blackledge said near-perfection in
acoustics was achieved through the use of
soundproofing panels and screens around
the auditorium. Cinema East is only the
fourth theatre in Oklahoma to be equipped
Ferris, a director who was unable to attend.
Ray E. Wilson, Janitor Supply Co., Oklahoma
City, also attended.
The next UTOO board meeting will be
held at noon Monday, December 9.
Walter B. Shuttee Dies;
Longtime Cooper Manager
EL RENO, OKLA. — Funeral services
were held here Thursday (7) for Walter B.
"Buster" Shuttee, 65, a native of this town
who managed for Cooper Foundation Theatres
in Oklahoma City, Denver and Lincoln,
Neb. Shuttee died November 3 died at
his home in Corpus Christi, where he was
living in retirement.
He was graduated from the El Reno High
School, attended the University of Oklahoma
and served as president of the Citizens
National Bank here from 1949 until 1957,
succeeding his father in the position He also
owned and operated the Max Theatre, Cherokee,
for several years and the Bison Theatre
at Buffalo, being the owner of the Buffalo
Theatre when it was destroyed by fire
several years ago.
Many Oklahoma City Filmrow and theatre
people remember Shuttee from the days
when he was head of Standard Theatres,
with offices in the Criterion Theatre, the
circuit operating the Criterion and a number
of other OC situations.
Shuttee had been in retirement since
1957. first residing in California before
moving to Corpus Christi. Survivors include
his son Richard. Arlington; a stepson Jack
Lively. Baton Rouge, La.; a stepdaughter
Mrs. John Whitman. Abilene. Tex.; two
sisters. Mrs. Lucille Blair, El Reno, and
Mrs. Everett Pickerel,
Bakersfield, Calif.
with continental style seating. Blackledge
stated. There are no interior aisles and
patrons enter the seating area from a wide
aisle on either side of the auditorium.
The rows of seats are 42 inches apart to
allow patrons to walk between them with
case. The 667 two-tons upholstered rockerlounger
seats are staggered so each occupant
has an unobstructed view of the
screen. The theatre is equipped with a widescreen.
Love said the theatre can be adapted
to take care of new projection processes.
The lobby was designed with a large area
of glass to "give a feeling of both indoors
and outdoors. The concession stand will be
used for the existing auditorium but is arranged
so it can also serve the second one
when it is constructed. Paved and lighted
parking is provided for 300 cars with access
to both Alameda Street and 1 2th.
In addition to the new Cinema East theatre
and the Rancho Drive-In Theatre Video
also owns and operates the downtown
Sooner Theatre and also the Campus Theatre,
near the University of Oklahoma campus.
Bill Love is Norman city manager.
Variety 17 Re-Elecfs
by the barkers
in their annual voting
Thursday (7).
In addition to the
chief barker, the
other officers
All 1967-68 Officers
DALLAS—Chief Barker Walter Morgan
and all other officers who served Variety
Tent 17 during the
1967-68 term were reelected
re-elected
were Charles E.
Darden. first assistant
chief barker; Alfred
N. Sack, second as-
Walter Morgan ^^^j^^, ^^ief barker;
Meyer Rachofsky. dough guy, and Kyle
Rorex. properly master.
Barkers re-elected to serve on the Tent
17 crew were Roy Adams, Don Grierson,
Lynn Harris and Brandon Doak. Newly
elected members of the crew are Conrad
Brady and M. G. Stephens.
The election was held in the Statler Hilton
Hotel, approximately 100 barkers attending
the reception preceding the election.
Harvey Bolser New GSM
For SA Pepsi-Cola Co.
S.AN ANTONIO— Harvey J. Bolser has
been named by J. W. McCarley, president
of the San Antonio Pepsi-Cola Bottling Co.,
to the post of general sales manager.
In his new position. Bolser will be responsible
for directing all marketing activities and
sales promotions for the plant.
BOXOFFICE :: November 18, 1968
SW-1

. . Jimmie
DALLAS
a Ifred, Sack, Sack Amusement Enterprises,
had a busy weekend entertaining Mr.
and Mrs. Fred Sebastian, owners of Sebastian
Film Producers. Houston, whose latest
films are "1 Need a Man" and "Love Clinic."
Also visiting at the Sack offices was Sumner
Myerson of E. M. Loew"s Ther*res. Boston,
distributor for Sack .Amusement product in
that area.
Given a choice of November 1 1 or November
29 as their union holiday. Paramount
employes chose the 29th. which, of course,
is the Friday after Thanksgiving, thus putting
together four leisure days in a row. Exhibitors
who usually pick up films at Paramount
on Friday must make arrangements for an
early pick-up Thanksgiving week by checking
with the office prior to Thursday (28).
It was nice to get a letter from Ernest Herber.
long-time theatre supplier in Dallas but
now retired from the industry. He'd been
busy helping Richard Nixon and Preston
Smith in his Rockport territory and hadn't
had time to write during the campaign. He
expressed sorrow at the death of Fred Beiersdorf,
whose office was formerly across the
hall from Ernest's at 2013 Young. Ernest
had learned from your reporter that Henry
Sparks, another industry friend, is cheering
up other patients at the hospital in Cooper,
the Rockport retiree commenting: "I've
known Henry Sparks for many years, selling
him a pipe organ for his Grand Theatre in
1925. He's a gentleman in every way and
I've always had the highest regard for him."
Many long-time Filmrow workers in Dallas
f
f^;l THE HIPPIE REVOLT
l^»»s
L ,
l^f^'
DELUXE COLOR
ACME FILM DISTRIBUTORS, INC.
500 S. Ervoy St. Tel. 748-3233
Dallas, Texos 75201
Projection Equipment Repaired
Expert Mechanics—Work Guarontecd
Replacement Parts For—BRENKERT-
SIMPLEX-CENTURY &
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W« buy, sell, tradfl, repair all mokes
LOU WALTERS Sales & Service Co.
4207 Lawnvicw Av«., Dollai 27, Texas
MODERN SALES & SERVICE, INC.
FOR ALL YOUR THEATRE NEEDS
2200 Young St. Rl 7-3191 Dallas
had the pleasure of being entertained by
Henry at the Grand Theatre organ. We hope
his daughter will write us a note soon giving
us the latest news of Henry to pass along to
his
industry friends.
Lou Walters, Lou Walters Sales & Service,
and his wife left Sunday (10) by air for the
NATO convention in San Francisco. Others
who attended from this area included Mr.
and Mrs. Charles McKinney and Mr. and
Mrs. Ken Way, Modern Sales & Service;
Vernon Watson, Texas Drive-In Theatre
Owners Ass'n convention chairman; John
Adams, Raymond Willie, W. E. Mitchell and
Joe Jackson, Interstate Theatres.
the girl they have chosen to sponsor.
The Circle is enjoying a tremendous success
with a new policy of running revival
The WOMPI luncheon for November will
be held in the auditorium of the Lone Star
films instead of run-of-the-mill second-run
Gas Building, with Juanita White and Thelma
Jo Bailey in charge of arrangements. The
pictures. Receipts jumped far beyond expectations
for films such as "The Pawnbroker"
guest speaker from the home economics department
of the gas company will distribute
and "Long Day's Journey Into Night." It's
always refreshing to learn of someone's suc-
recipes and show wrappings and decorations
cessful results with a new policy.
The sale of three Abilene drive-ins—Tower
Twin, Crescent and Town & Country
was completed by Joe Joseph of National
Theatre Brokerage Co. to Video Independent
Theatres. Paul Cornwell of Video will supervise
operation of the three airers for the circuit,
with James Griffing, Albuquerque, doing
the booking. Mr. and Mrs. Jake Jacobs,
formerly part-owners of the Tower Twin
and Crescent, are retiring from exhibition
for awhile, having purchased a large mobile
home so they can take it easy. Mrs. Jacobs
also wants to get in a visit with relatives in
Minnesota before she and her husband re-
to attend the 11th birthday party of their
grandson. The boy's parents are Mr. and
Mrs. C. E. Tyra. The Josephs went to Los
Angeles, to close a theatre deal, ahead of
the San Francisco NATO convention. After
the convention they planned to return to
L.A., then continue to Portland, Seattle and
Vancouver before coming home . . . Madee
Bradley, Paramount booker, and her family
drove to Eldorado, Ark., to attend a relative's
wedding, enjoying the blazing colors of the
Arkansas trees en route.
Jack Haynie, Paramount sales manager,
relurned to his desk a little weak but present
ami accoimted for after recovering from major
surgery . Neelcy. whose wife
Fvelyn is an Astro-Jemco staffer, had a
stroke within two hours after being taken
home from his long siege in Baylor Hospital.
He was immediately returned to the hospital
and was in serious condition when this column
was written.
Sympathy is extended to Mrs. Hilman
Brown of Sonora. Tex. Funeral services for
her mother Mrs. Arthur Simmons were held
in Sonora Wednesday (6).
WOMPI News: President LaVerne Gordon
reported that papers have been received
confirming the club's sponsorship of a homeless
girl now living in the John Boles Orphanage,
Quinlan, the sponsorship being arranged
through the Christian Children's Fund. Dallas
WOMPIs will make semiannual payments
to the orphanage for the girl's board and
room, as well as sending her clothing .nid
gifts on her birthday, at Christmas and on
other holidays. The club soon will receive
all information needed to get acquainted with
for Christmas food gifts.
WOMPIs have been asked to serve as hostesses
Tuesday (19) in the fine arts department
of the Dallas Public Library when it
pays tribute to the late John Rosenfield, Dallas
News amusements critic 40 years, with a
display titled "Collections and Recollections
of John Rosenfield." On display will be the
critic's pictures, letters written in connection
with his film reviews, the reviews themselves
and thousands of clippings which served as
background for his information for film industry
articles. The Rosenfield collection,
along with the one of the late Margo Jones,
will serve as source information on the de-
turn to exhibition. Meanwhile, Joe Joseph velopment of Dallas and the Southwest into
has sold the Azle Drive-In at Azle to Mr. a major arts area. WOMPI members taking
and Mrs. Duane Gates, who also were part part in the library presentation will be Jo\cc
owners of the Tower Twin and Crescent. Smith. Joyce Cooper. LaVerne Gordon .ind
The Gates are converting the Azle airer to Mable Guinan.
an art policy, opening its 400-seat auditorium WOMPI Premierettes Joy Surratt, Jo\cc
during the day and both the auditorium and Cooper, Betty Welch, Mary Deeds and 1 a-
the drive-in sections at night. The Gates go Verne Gordon assisted at the Variety Cluh
into Azle exhibition with about 20 years experience
behind them.
the Cinema NorthPark. Joy Surratt, Joyce
benefit showing of "Finian's Rainbow" ai
Cooper. Dorothy Chambless, Linda White
Joe Joseph and his wife visited Lubbock and LaVerne Gordon helped with the premiere
of "Star!" at the Inwood.
I
Neil Koenigsberg Joins
Cinema Center Films
From Eostorn Edition
NEW YORK — Neil Koenigsberg has
been appointed publicity coordinator for
Cinema Center Films, it was announced !•>>
Gordon Weaver, assistant
director of ad\ortising.
publicity and promotion.
Prior to joining Cinema Center, Koenigsberg
was publicity director for Esquire magazine.
He had previously been associated
with Solters and Sabinson and the Arthur
Canton Co.. doing theatrical and motion
picliire public relations.
Mo Rothman will produce "Apollo s
Summer look" for Columbia — also "Fl
Condor."
BOXOFFICE November IS. 1968

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Al Calder Responsible
For Col. Exploitation
NEW \ORK CITY—The appointment
of Al Calder, a motion picture publicist,
as Columbia Pictures" field exploitation
representative in Dallas was announced by
Charles M. Powell ol the Columbia home
office.
••Columbia Pictures' L:)allas branch will
no longer be associated with the SL Advertising
Agency or Stan Levenson," Powell's
announcement stated, "and the full responsibility
locally will be handled by Al Calder."
Calder moves to Dallas from New York.
where he served as a field exploitation representative
handling special assignments in
Cleveland, Pittsburgh, Detroit, Minneapolis,
Richmond. Va , Washington and Indianapolis.
He also served as East Coast representative
for Columbia's music division, handling
promotion of music from the company's
films.
His other associations include Sam Fox
Music, Shapiro Bernstein & Co. and Frank
Sinatra
Enterprises.
In his new position, Calder will report to
John Skouras. Columbia's national exploitation
manager in New York.
Paramount Holds Computer
Seminar for 4 Exchanges
DALLAS—Douglas Chapman and Robert
Stadulis of Paramount's home office held a
regional educational seminar Thursday (7) in
the North Room of the Sheraton Dallas
Hotel. All phases of the company's new
computer system of accounting were explained
to the sales, booking and accounting
employes of the Dallas, Oklahoma City, St.
Louis and Kansas City offices.
Attending were Tom Bridge, regional
division manager: B. H. Brager, Dallas exchange
manager; Al Stout, assistant exchange
manager, Dallas; Dallas staffers Ethel
Hodge, Hazel Lovelace, Willard Cunningham.
Dixie Fields. Marvel Lee Sullivan, Carl
Sims. Madee Bradley, Jerry Stella, Dorothy
Mealer and Mable Guinan; Tom Gooch and
Ann O'Toole of Kansas City; Gary Wren
and Glenda Roberts, St. Louis; H. K. Buchanan
and Darlene Blessing, Oklahoma
City.
lohn Kent Is Booker
For Fox Evergreen
From Western Editicn
LOS ANGELES—John Kent has been
named buyer-booker for Fox Evergreen
Theatres, Seattle, it was announced by Ralph
Adams, head of National General Corp. film
buying department in Los Angeles. Kent's
appointment fills a vacancy caused by the
recent death of Frank Christie.
HOUSTON
Tai-k Valenii, president of the Motion Picture
Ass'n of America and a former Houstonian,
was here lor the Hubert Humphrey
rally Sunday (3) in the Astrodome. Valenti
also visited with hometown friends and with
Bob Hope, who was at NASA filming his
TV show . . . Producer Nick Russo, whose
Italian western. "The Man From Nowhere,"
opened at the three Cinema I theatres and
the Memorial November 14, came to Houston
on a promotional visit Tuesday (12).
Producer Saul Chaplin attended the November
13 opening of "Star!" at the Alabama
Theatre, the event being sponsored by the
Houston Chapter of American Women in
Radio and Television. Chaplin holds Oscars
for scoring "An American in Paris," "Seven
Brides for Seven Brothers" and "West Side
Story."
Andy Warhol is due here Tuesday (12)
for a two-day visit at the media center and
art department of the University of St. Thomas.
He also is expected to visit the Museum
of Fine Arts O'Brien, the former
child star of motion pictures, was due
.
Friday (15) to star in the stage version of
"The Star Spangled Girl" at Jones Hall.
However, she was unable to appear and was
replaced by Joan McCall . . . Patricia Neal
was a recent visitor in Austin, where she has
relatives. Her latest film, "The Subject Was
Roses," will open February 5 at Meyerland
Plaza's Cinema IL
"The Lion in Winter" is to be the opening
feature at the 830-seat Gaylynn Terrace Theatre
Christmas Day. The new theatre, built
on the southwest side of the Gaylynn, will
be carpeted in a shaggy green material to
suggest grass. Another roadshow booked for
the new theatre is
spring opening.
"Oliver!", scheduled for a
December 20 will be a red letter day at the
local theatres, a number of outstanding attractions
scheduled to open. These include
Franco Zeffirelli's "Romeo and Juliet" at the
Delman, "Bullitt" at the River Oaks and
WRITE—
The Exhibitor Has His Say
TO:
BOXOFFICE, 825
Van Brunt Blvd..
Kansas City, Mo. 64124
Candy" at the Metropolitan.
Ihe Houston Filmmakers' Cooperative
first it held the of what hopes will be an
annual independent filmmakers' festival Saturday
(9). Local, Gulf Coast and Texas filmmakers
competed in 16mm, 8mm and super-
8mm divisions. Screening sessions were held
simultaneously at the Co-op Cinematheque
and at Hamman Hall on the Rice University
campus. The 8mm and super-8mm entries
were shown at 2 p.m. in Hamman Hall and
at 7:30 p.m. in the Cinematheque; 16mm
entries were screened at 2 p.m. in the Cinematheque
and at 7:30 p.m. in Hamman Hall.
John Wayne and several other stars from
Universal Pictures' "Hellfighters" arc expected
to visit Houston in mid-December for the
world premiere of the film at the Majestic
Theatre. The film is based on the exploits
of Houston oil well firefighter Red Adair
and was filmed earlier this year in and
around Houston .
Eunice Mc-
Daniel was in Houston on a promotional visit
in behalf of "Ice Station Zebra." which
opened a roadshow engagement Tuesday (12)
at the Windsor Cinerama.
Dory Previn, wife of Houston Symphony
conductor Andre Previn, is expected to join
her husband here. Mrs. Previn has been in
Hollywood working on a production. He has
recently returned from London, where he
conducted the London Symphony . . . Homer
McCallon, manager of Loew's State, postponed
the opening of "West Side Story" for
one week, opening the reissue Wednesday
(13).
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BOXOFFICE :: November 18, 1968

i
OKLAHOMA CITY
James G. Leonard, who operates the H&S Drive-In. Wynnewood. and Bill Slepka.
Theatre in Chandler, has been appointed
assistant postmaster of that town. He be-
Crystal and Jewel Drive-ln, Okemah.
Mike Hughes has taken over operation of
gan working in the post office several years
the Circus Drive-ln. Hugo, from Video Independent
Theatres. Video has operated the-
ago. earning several promotions previous to
this most recent one. Before taking over the
atres many years in Hugo, although in recent
Chandler Theatre operation, bg leased and
years it has had only the drive-in.
operated theatres in Meeker. Depew. Davenport
and Druniright.
W. B. "Woodie" Sylvester, who has the
Tech Theatre and lorty-WEST Drive-ln at
Weatherford. and 1 1 other hunters from that
vicinity chartered a plane and flew to Wyoming
on a deer hunting expedition. Each
member of the party shot a deer and they
brought back 2.000 pounds of deer meat.
When our buddy Woodie has that venison
dinner, we hope we'll be lucky enough to get
an invitation.
R. L. "Benny" Robison, president and
general manager of the K. Lee Williams circuit,
is another exhibitor who was off to the
hunting fields, a quest for pheasants taking
him and several friends to Nebraska. Pete
Junell of the same circuit advised us on his
recent visit to Filmrow that he had heard
nothing from the pheasant hunter but was
expecting him back home soon with his limit
of birds.
Other exhibitors on Fibnrow: O. K. Kemp,
Victory, Poteau, who has taken over the
Tower Drive-In from Ray Hughes and who
will also buy and book for the airer, now
closed until spring; Homer C. Jones, Rialto,
Alva; John H. Thompson, Thompson Theatre,
Atoka; H. S. "Mutt" McMurry and his
wife Margie, Evelyn and Prairie theatres,
Dumas, Tex.; Horace Clark, Chickasha; Paul
Gay, Stillwater; Fred Brewer, Ada; Johnny
Jones, Shawnee, and Bob Powell, Guthrie,
the last four being Video city managers in
their respective towns; Charles Smith, Corral
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SAN ANTONIO
Jack .Stern, who makes his home in Hollywood
and San Antonio, is a well-known
songwriter. Stern's latest Hollywood assignment
is the writing of songs for a movie,
'The Wild Scene." made by an independent
producer. Sam Jacoby & Associates . . . Wally
Russell, scheduled to appear at the Theatre
of the Performing Arts November 27 in
"Funny Girl," has appeared in several motion
pictures, including "One Minute to
Zero" and "The Lusty Men."
A 1927 silent movie classic. "Sunrise." was
featured in a special cinema-art seminar
Tuesday (12) in Moody 101 at St. Mary's
University. Directed by Fred W. Murnau,
the movie is considered by film historians to
be one of the masterpieces of the silent era.
it was produced shortly before the introduction
of sound films, cinema-arts director
Rev. Louis Reile, S.M., gave a brief introduction
and conducted an open discussion following
the screening of the film. Murnau is
renowned as the creator of "Dr. Jekyll and
Mr. Hyde," "Faust," "Four Devils" and "The
Last Laugh."
Connie Smith, who appears in the KBER
seventh anniversary show at the Municipal
Auditorium, Sunday (17). has appeared in
three movies: "Road to Nashville," "Las
Vegas Hillbillies" and "Second Fiddle to an
Old Steel Guitar."
"Two a Penny," the newest Billy Graham
film made in Eastman Color and being distributed
through World Wide Pictures, opened
Thursday (14) at Cinema II in North Star
Mall, managed by Ted Waggoner for General
Cinema Corp., and will run through
Christmas Eve. The film's San Antonio opening
marked its U.S. premiere and was conducted
simultaneously in four other major
cities across the country. The film features
English singing star Cliff Richard in
a leading
role and Dr. Graham in a brief appearance.
It is based on the famed evangelist's
crusade last year in London. Richard spent
I
three months on the film voluntarily, accepting
no pay for his time. Filmed entirely in
London, "Two a Penny" is based on the current
questions of young people concerning
faith, life and materialism. The opening night
was sponsored by the Alamo Heights Rotary
Club with admission at $5 a seat and proceeds
being given to local charities. London
star Ann Holloway appeared at the premiere
showing.
Mrs. Billy Jo Patton worked in John
Wayne's "The Alamo" as a stand-in for Joan
O'Brien and also played the part of a frontier
woman in the film made at nearby
Brackettville. In the Columbia picture. "Two
Rode Together." she played the role of an
Indian girl and later appeared in Richard
Widmark's "Cimarron," filmed in and
around Tucson, Ariz. Mrs. Patton is the second
vice-president and chairman of the tenth|
annual educational symposium of the Bexar
County Medical Assistants Society, which
was held Saturday (16) and Sunday.
San Angelo Jet Drive-ln
Screen Tower Total Loss
SAN ANGELO, TEX.—The Jet Driveln
screen tower was totally destroyed by a
fire which got out of control while the city
fire department's tank crew was burning
weeds in the area.
Lee Williams, manager of the Jet, said
weeds in front of the drive-in's screen towei
had been burned and the firemen were
working in another area when he noticed
flames leaping from the tower. In a few
minutes, the firemen had summoned nearly
every firefighting vehicle in the city to the
scene but could not save the screen tower
In fact, the fire spread to dozens of neighborhood
fences and lawns and even caught
the fire department's pride, its $55,000 snorkel
truck, which suffered damage to its cah ;
area and $1,000 damage in ruined ho.ses. ;
San Antonio DA, NY Firm
Differ on 'Adults Only'
S.AN ANTONIO—When District .\ttor
ney James Barlow sent a telegram to San
Lake Enterprises, a New York film firm, i
wide difference of opinion over "adults only'i
movies came to light here.
The New York film firm sent a wire ti
Barlow advising him that the film "File X
for Sex" was seized by Barlow's investigator
last month illegally because it had beer
transported in interstate commerce througl
a licensed carrier.
The wire from New York also said thi
film was screened in New York prior to ship
ment to Texas.
Barlow's wire staled he is not interestei
ui what happened in New York, then asket;
the firm to "send man to testify film con
veyed by interstate commerce."
SW-4 BOXOFTICE :: November 18, 196(

,
I
.
The Boston Slrangler'
400 in Minneapolis
MINNI:AP01 IS—Thc Boslon Stiang-
Icr" look over the local scene wilh a soaring
400 in its bow at the Orphcum Theatre as
the entire boxoffice roster showed new
strength. The long lull that set in at the start
of September appears to have ended with
the advent of strong, appealing product plus
the arrival of winterlike weather. Though
Strangler" paced the field, "Finian's Rainbow"
also thundered into town with a
rousing 300 to open its run at the Uptown.
What with the multi-week runs around town,
area fans plainly have been waiting for some
new and exciting attractions, as demonstrated
by the hefty 250 posted by "If He
Hollers, Let Him Go!" as it made its debut at
the Lyric with holdover action plainly indicated.
'Funny Girl" continued solid in a fourth
week at the Academy, the coin-grabber rating
a 250. And that other gal who's done so
well locally. "Rachel, Rachel," wrapped up
a nine-week run at the Mann with a firm
200. "Rachel" would have run several more
weeks had it not been for the firm opening
. date set for "Star!" With no such problem,
The Graduate" goes on and on at the
SS World, notching a 170 in its 47th week,
itnci
4
(Average too)
Academy Funny Girl (Col), Mh
Cinema II, Suburba irld Therese and Isobelle
(Audubon), 4th wk
Cooper Cinerama 2001: A Space Odyssey (MGM),
19th
Gopher Duffy (Col)
Lvric— If He Hollers, Let Him Go! (CRC)
Monn— Rachel, Rachel (WB-7A), 9th wk
Orpheum The Boston Strangler (20th-Fox) . .
state— I Love You, Alice B. Toklas (WB-7A),
5th wk
Uptown— Finian's Rainbow (WB-7A)
World The Graduate (Embassy), 47th wk. .
The Boston Strangler' 300
In Omaha Theatre Opening
OMAHA—"The Boston Strangler," with
the added attraction here of featuring
Omaha's own Henry Fonda, tripled average
figures at the Omaha Theatre and finished
25 percentage points ahead of "Funny Girl,"
on the screen of the Dundee for a second
week, for the week's top grossing honors.
"Finian's Rainbow" ranked right up there
with these two leaders, breaking into the
Omaha lineup with 200 at the Cooper.
Admiral— Paper Lion (UA), 2nd wk 125
Dundee— Funny Girl (WB-7A), 2nd wk 275
Omaha The Boston Strangler (20th-Fox) 300
Orpheum—The Split (MGM), 2nd wk 85
itote— I Love You, Alice B. Toklas (WB-7A),
Midnight Fire Destroys
The Citadel Theatre
BLOOMFIELD, IND.—A midnight
fire
of undetermined origin gutted the 44-yearold
Citadel Theatre. Fire department officials
said the fire started in an area near
the stage but have not determined its
cause.
The theatre, owned by Agnes Flater, had
been closed during the summer months and
was undergoing a renovation prior to reopening
when the blaze occurred.
Dan Kelliber Sells
Elkhorn Sprague;
Retiring After 46 Years in Industry
ELKHORN, WIS.— Dan Kelliher, who
has owned and operated the Sprague Theatre
here for the past 46 years, is retiring at
This cartoon appeared in the Elkhorn
newspaper in a salute to Dan Kelliher
for his 46 years of entertainment
and public service at his Sprague Theatre.
He was devoted to the children
and their activities, and the theatre was
always available for community events.
the age of 87. He sold the theatre Friday
(1) to James K. Andersen, 46, of Whitewater.
Andersen, a former banker, is a part
owner of Whitewater's Strand theatre, the
Fort Theatre in Fort Atkinson, and the
Highway 18 Theatre near Jefferson.
Kelliher's background as a showman dates
back to 1922 when he and his wife came to
Elkhorn from Mount Horeb and purchased
the Princess Theatre with Charles Hotchkiss.
The first
improvement Kelliher made was
the installation of a pipe organ which could
be played manually or from rolls, and controlled
by the ticket-taker at the back of the
showhouse.
During 1927 Kelliher branched out and
within a few months he had possession, by
lease or purchase, of the Majestic Theatre at
Lake Geneva, the Grand Theatre in East
Troy, Plaza Theatre in Burlington and the
Pastime Theatre in Delavan. Later on he
sold his interests in these theatres to Community
Theatres of West Allis.
The new Sprague Theatre was dedicated
May 30. 1928. and Kelliher was presented a
purse of $500 in gold, raised by Elkhorn
businessmen in appreciation of the new
theatre.
The installation of "talking pictures" came
to the Sprague a few months later, and the
first sound picture was "Broadway Melody"
shown May 8. 1929. The sound came from
phonograph records and a turntable in the
booth, the forerunner of the sound track on
film which was installed later that year.
One of Kelliher's highlights he recalls,
came back in 1941 when he premiered the
"Tillie the Toiler" series featuring Kay Harris
of LIkhorn. A capacity house resulted
for all three nights.
Elkhorn will remember Kelliher for the
soft spot in his heart for children. Every
year he presented a Christmas party for kids
with comedies, cartoons, and a gift for each
child on leaving the theatre. For the past
several years he has added a free Halloween
show for the children of the community.
Frequently, on booking a picture of historical
or other educational value, Kelliher
would phone the school and invite the
students as soon as school was out that
afternoon.
Kelliher's office wall is covered with
plaques from groups and organizations
thanking him for use of the theatre and in
appreciation of his public spirited activities.
One of the plaques, bearing the names of
more than 400 school children, was sent to
the Kellihers when they were confined in a
hospital in
the Southwest following a serious
auto accident in 1949. The "get well" scroll
is one of their prized possessions, and it was
this incident which inspired Kelliher to
sponsor the high school safe driving program
which was continued for years.
This community is going to miss the
Kellihers at the Sprague Theatre.
ABC Will Conslrucl
Theatre on Stilts
FARGO, N.D.—A 600-seat theatre is to
be built on stilts above the downtown parking
area on First Avenue North, according
to a spokesman for the Fargo parking authority.
The spokesman said the American Broadcasting
Co. has approved a tentative agreement
with the parking authority for construction
of the $500,000 theatre. ABC
North Central Theatres, an affiliate of the
American Broadcasting Co.. will operate
the new house.
The theatre will have an area of about 10,-
000-square feet and will be serviced by escalators
from the ground floor parking level
where there is room to park 150 cars.
Fire Damages Curtain
LINCOLN. NEB.—The stage curtain at
damaged
the Nebraska Theatre was slightly
by fire when stage floodlights exploded and
ignited it. Firemen had the fire out less than
15 minutes after the alarm was sounded and
described the damage as only "small holes."
BOXOFFICE :: November 18, 1968
NC-1

S.irnsot,-l.
.
I
MINNEAPOLIS
Tojs for ToJs Day" has been set lor Saturday.
December 7.
lor theatres planning
to use the NATO of North Central Statessponsored
promotion to help "win friends
and influence people." All new. or like-new.
.oys collected by participating theatres as
admissions to the matiness w/W- be used as
Christmas gifts for retarded children. Theatres
have been urged to inform newspapers
and other media of the event to reap a twofold
benefit: A healthy turnout resulting in
large number of toys for the retarded, and
also favorable publicity for both the theatre
and the
industry.
Cost of TV advertising, even on small
local stations, is expensive for the individual
exhibitor— but the hurdle can be surmounted,
according to John Rohr. who operates
the Marlow Theatre in Pine River, Minn.
Rohr suggested to the directors of NATO of
North Central States that such advertising be
shared by a group of exhibitors in a specific
TV area, stating it can bring worthwhile results.
Rohr added that his recent experiments
in TV use have brought up his mid-week
business considerably.
The national NATO convention in San
Francisco resulted in a near exodus from
Film row and area circuits, those attending
including Marvin Mann. Jim Payne and
John Brenden. all of the Ted Mann circuit,
with Ted Mann due to wing in from his
Hollywood film-producing base; Ben Berger
of the Berger Amusement Co.; Tom Burke
of Theatre Associates, and many more.
The Variety Club Heart Hospital was the
subject of a half-hour television show carried
locally on Sunday (10). The program. "Focus."
examined the origin and purpose of
the hospital, detailed its research facilities
and showed how the hospital serves the
community. It is the first hospital in the
United States devoted exclusively to heart
research, heart surgery and indigent patient
care.
Norman Peterson has reopened the suburban
American Theatre, leasing the house
from Joe Podloff. Peterson is calling the theatre
the "New American" in his advertising
and is running on a regular suburban-schedule
policy . . . Paramount city salesman Joe
Rosen is telling Filmrowites that his pal,
Ed Sharockman of the Minnesota Vikings,
will make all-pro defensive back.
k
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Nursing students at the University of Minnesota
will benefit from the premiere Thursday
(14) of "Star!" at the Mann Theatre. The
opening evening performance was sponsored
by the University of Minnesota School of
Nursing Foundation—and the proceeds are
to be used for scholarships for nursing students.
Since July. 1967. the foundation has
awarded 17 scholarships to students, totaling
$5,300. Arrangements for the successful
event were
of White Bear Lake, Minn., and Mrs. Bcrirum
Schiele of Minneapolis.
explanation of letter meanings until the significance
of the four rating letters are etched
upon the public mind."
Midwest Film Academy
Gains 7 New Members
MINNI .'\l'()i IS — The Midwest Film
Academy, having as one of its primary goals
the narrowing of the communications gap
between education and the theatre, has
claimed gains in that area. And. according
to Ray Vonderhaar. president of the North
handled by Mrs. Charles Mayo Central NATO unit, area exhibitors are tak-
"Hot Millions" played in St. Paul to a
back-patting review from the St. Paul Dispatch,
but the glowing view of the Englishmade
comedy was unanimous. In the paper's
Letters to the Editors" column several readers
complained they attended the Strand Theatre
(where it was playing) only to be baffled
by the soundtrack's heavily accented British
dialog, which considerably dampened their
fun and enthusiasm. Some correspondents
suggested a boycott of all English pictures
and actors "until they talk so as to be understood."
All complaining agreed that Peter
Ustinov and his fellow Britons spoke as if
"Ihcy had a mouth full of hot potatoes."
Ray Vonderhaar Praises
New Film Rating System
MINNEAPOLIS— Moviedom's newly established
voluntary film-rating system, has
been hailed by the president of NATO of
North Central States. Ray Vonderhaar. as a
"milestone in the history of the motion picture
industry." Writing in the unit's monthly
bulletin, distributed to member exhibitors.
Vonderhaar said: "With it. we proclaim the
right of movies to appeal to varying levels of
maturity and acknowledge the industry's
obligation to make known the maturity level
of any given picture."
After reviewing the rating symbols and
their meaning. Vonderhaar called the new
regulatory system "the industry's answer to
the c'amorings for government censorship ol
motion pictures." He said it "upholds our
cherished values of freedom of choice, the
right of creative man to achieve artistic
excellence and the importance of the parent
in determining the conduct of his family."
He said: "We are convinced that this
film-rating system will enhance the image of
motion pictures and will cause a decline in
the drive for censorship through legislation."
Vonderhaar urged exhibitors to purchase the
special ratings kit being offered by National
Screen Service, to order a supply of the
folder "What Everyone Should Know About
ihc Motion Picture Code and Ratings" from
the Motion Picture Ass'n of America, and to
have a number of the 16-page booklets
titled "The Motion Picture Code and Rating
Program"— also available from the MPAA.
on hand.
Noting that theatre advcrlising should
c;iii\ a ralinu tor e\LT\ film (when ihe
supply of rated movies begins to reach area
screens). Vonderhaar said: "I might even
suggest that our advertising make space loi
..jg advantage of the Academy's "$30 deal.'
For that amount, the showman buys a fel- '
lowship in the Academy for $25. giving him
voting status, and an associate membership
( $5 ) for a local school official.
While the associate membership does not
carry voting privileges, it does involve the
local educator, at the same time bringing the
Midwest Film Academy bulletin to him. thus
keeping him abreast of film and theatre
activities which can he tied in with the
school curriculum.
Recent purchasers of this plan are Don
Buckley, operator of the 71 Drive-In in,
Redwood Falls. Minn., who purchased an^
associate membership for G. P. Ramseth.,
school principal; Gene Grengs. Hollywood,
Eau Claire, Wis., with Johannes Dahle, director
of student activities, Wisconsin University;
Al Bergmann, Bay, Ashland, Wis..
with James Junker, audio-visual director at
Ashland High School, and Donald Jackson
professor at Northland College.
MILWAUKEE
£xhibitors" friend Mike Wolke has been reelected
sheriff for a third term. The
law. until this year, prevented anyone from
holding the office for more than two terms.i
While "in office. Mike always helped out!
when the promotion boys had a screen star
m town to plug a picture. Exposure, of,
course, was a must, and a police escort!
(though hard to promote) was always made
available by Mike Wolke. On one occasion,
when none of his men were available, he
drove the car himself, making full use of his
sirens throughout the city, leading a parade
of bannered cars. So. welcome back. Mike.
"Barbarclla," which opened at both ih^
Mayfair and Brookfield Cinema. drc\s .
review that ran in part as follows: "With it>
generous amount of nudity and graphic depicting
of lust. "Barbarella" appears to be ar
effort to combine sex and science fiction .
it is occasionally clever, but more ofterj
dirty." That'll pack 'em in.
The Catholic Mini Office has arrangoJ d'
BOXOFFICE

'
\ntonio
, made
. . Mrs.
a viewing of the grand prize winner at the
1964 Cannes Film Festival on Saturday (23)
lioni 10 a.m. to 2:30 p.m. at the Holiday
Inn Central. The film. "The Umbrellas of
is L'herbourg," noted for its splendid and
uiiiisual use of color. James Arnold, motion
|i,eture reviewer for the Catholic Herald
I itizen and a professor of journalism at
Marquette University, will lead a discussion
on the film, with audience participation in-
Micd. Luncheon will be served. The tab: $3.
Thousands View Variety's Ghosts
Russell W. Larson, manager of the Oasis
Theatre, is credited with brmging about the
capture of the killer of the bartender of a
i.ivern across the street from the theatre.
Larson was standing in front of his theatre
when he witnessed the attempted robbery
.ind shooting and darted back into the theatre
10 alert a policeman who was off duty. Two
shots brought the gunman down and he is
now at county general hospital awaiting the
.Hitcome.
The Better Films Council's annual card
party at The Electric Co.'s auditorium was a
tinancial success. A number of table prizes
ihat met with instant approval, were gold
[ilaled combination key ring, flashlight and
police whistles. Those left after the party was
over, were sold outright for a $1 each.
LINCOLN
'
U^orld Wide Pictures" "Two a Penny made
its United States premiere Thursday
in St. (14) Lincoln Cincinnati, Louis, San
and San Diego. Making the local
showing even more interesting to more than
100 Lincoln Rotarians was the personal appearance
of petite honey-haired Ann Holloway
of London, England, at their luncheon
meeting Tuesday (5). Miss Holloway, one of
the picture's stars touring the five cities, said
the story "has a message aimed at young
people which comes out strongly." Cooper
city manager Mike Gaughan reports the picture
was made by a subsidiary group of
Evangelist Billy Graham. Local arrangements
to lease the theatre for the run were
by Lincolnite Herb Jost.
Mike Johannes, manager of the Cooper's
Stuart, and his family are vacationing in the
Scottsbluff area for two weeks. Filling in
for
him are Cooper relief managers Dick Petri
and Leon Wragge.
The movie fare, definitely up from that
available a couple weeks earlier, came in for
some praise from the University of Nebraska
student newspaper, the Daily Nebraskan. A
story noted "the fine array of shows offered."
This included a well-doing reissue of "West
Side Story" at the Varsity, "The Boston
Strangler" at the Cooper/ Lincoln, and "The
Producers" at the State, where "Helga" a
hirth documentary from Germany started
Wednesday (13). In a special screening, this
conception-to-delivery film was described by
the Rev.
I
Darrel E. Berg of Trinity United
Methodist Church as one "1 hope every
8 member of the Lincoln clergy can see and
(Continued on next page)
Two Omaha co-cds, who were among the 15,000 to visit the Variety lent 16
Haunted House, show their reaction to the mummy room, one of eight rooms in the
gallery of ghastlies that proved to be one of the Omaha tent's greatest fund-raising
projects.
OMAHA—The Haunted House of Tent
16 may have been a gallery of ghastlies to
the thousands who visited the Variety Club
of Nebraska's eight-day attraction here, but
to Tent 16 barkers it was a veritable dream
house.
Mai Dunn, chief barker, said the project
drew over 15,000 paid admissions, and at
50 cents a head that meant a tremendous
boost to the Variety Club's charitable program.
"Of course, we'll have some expenses to
take out," said Dunn, "but we'll still net a
sizable sum— in fact, it will be one of the
OMAHA
Qmahans received Casey Tibbs with open
arms when he appeared here for the
promotion of his picture "Born to Buck,"
which was scheduled at the Cinema Center
along with many other theatres in a saturation
booking in this territory. Casey, a South
Dakota boy, has made many rodeo appearances
in this vicinity on his way to national
championship standing and Cornhuskers
feel he is almost a native son. His company
has another attraction for the movie industry,
"Born to Live" Distribution in this area
is being handled by Abbott Schwartz.
Rumors are that a number of new 16mm
theatres will be added in this territory. According
to talk being heard hereabouts, there
might be as many as 40 situations added,
either established in old theatres or in new
top fund-raising efforts in Tent 16's history.
We had to have a good staff of security
guards outside and an inside patrol, plus
such items as lights and water. However,
with all the donated assistance and the wonderful
contribution of talent, we could
hardly miss."
He chose for special commendation
students of Creighton University and the
University of Nebraska at Omaha, who gave
of their time and artistic talents. Robert Cunningham
and John Reeves, who usually have
a Halloween display of Frankenstein, Wolfman.
Dracula, Witch Hazel. The Mummy
and assorted villains at their home in the
west residential area, turned over the collection
to the Variety Club Haunted House.
The principal benefactor of the successful
fund-raising project will be ECHO (Education
of Crippled and Handicapped Children
of Omaha) which has been adopted as Variety
Club of Nebraska's main charity effort.
The Tent 16 crew indicated there is little
doubt that this will become an annual event.
houses. The rumor has it that a Midlands
company is considering the additions, similar
to
Inflight.
Indications are that the kiddie shows will
be more extensive than ever in the Nebraska-
Iowa-South Dakota territory. Exhibitors are
signing up more than ever before, and some
say it may be attributed to the fact that theatre
owners are anxious to offer shows suitable
for children, in answer to the cry about
the movies offering unfit entertainment for
the young.
John and June Rash have purchased the
Colonial Theatre building at Hamburg, Iowa.
They have operated the colonial for some
time . Guy Griffin has announced
that she will not keep the Ritz Theatre at
Plattsmouth open this winter. She been
(Continued on next page)
BOXOFFICE :; November 18, 1968
NC-3

. . Vera
DES MOINES
^avid Frederick was left in charge of nine
Des Moines theatres while the owners,
managers and their families were in San
Francisco Monday through Thursday (11-14)
for the NATO convention. Frederick's duties
are usually much narrower—assisting Dick
Glenn at the Capri Theatre an* working in
the offices of Bob Fridley Theatres . . . Attending
the convention were Peter Frederick,
manager of the Riviera and River Hills Cinerama
theatres, and his wife Jeanne; Bob
Fridley, his wife Myrna and their daughters
Lisa and Erin; Dick and Joan Glenn; Jimmy
Glenn, manager of the Easttown Theatre,
Delbert McCaulley, manager of the Plantation
Drive-In, his wife Joyce and son Dick,
who works at the Varsity, and Dick and
Darlene Davis and his mother, and Mrs.
Lillian Davis, who cashiers at the Eastgate
Cinema I and IL All the above, with the exception
of the Davises who continued on to
Hawaii, flew to Los Angeles following the
convention and toured several studios for a
couple of days. Others who journeyed to
San Francisco for the convention were Roy
and Idamae Metcalfe of Cedar Rapids,
Myron Blank, president of Central States
Theatres, and his assistant Art Stein. The
Metcalfes went early as Roy, Iowa NATO
president, had to take part in the meetings
of the board of directors.
The Universal exchange moved back into
its offices at 1005 High last week, and everything
is pretty much back to normal following
the October 19 fire and the temporary
residency in the Radio Trade Supply building
while the offices were being repaired.
Variety Tent 15 will hold a crew meeting
and general meeting Wednesday (20) at
which new officers will be elected.
MGM's "Ice Station Zebra" opened
Wednesday (13) at the River Hills Theatre,
following "2001: A Space Odyssey."
Tim Dugan, son of John Dugan, United
Artists branch manager, has joined the staff
of Fridley Theatres as assistant bookkeeper.
Tri-States' remodeled and renamed theatre,
the Capri, in Rock Island, 111., opened
its doors October 25. It is the former Rocket
Theatre. Manager is Jim McLaughlin.
Doug Ness, manager of Rialto, Strand and
Dodge theatres in Fort Dodge, was married
two weeks ago and took time out from his
duties to take his new bride on a honeymoon
. . . George Mart, manager of the Strand
Theatre in Grinnell, has returned from a trip
lo Casper, Wyo., where he visited his
George Cantanzano, manager of the Palace
Theatre, and Jim Maus. manager of the
Capitol Theatre in Burlington, are spearheading
a big day for teenagers in Burlington
to be called "Youth Appreciation Day,"
which started as a theatre promotion but
has snowballed to where the Wednesday (20)
observation is promising to become a community
event.
Charles Garton, MGM's Omaha booker,
became a first-time father when his wife
Mary gave birth to a son, Charles Garton
jr., on Sunday (3) LaVonne McCarty,
. . .
manager of the Capri Theatre in Lake City,
and her daughter Wanda, who also works at
that theatre, were in town to consult with
owner Bob Fridley and to visit her daughter
Jeanne, who formerly managed the Capri,
and is now Mrs. Peter Frederick . . . Roger
Dietz, Columbia branch head, after attending
the opening of the Sierra Theatre in
Moline, III., stopped in Dubuque to look at
the newly opened Cinema Theatre owned by
Nick Yiannias.
OMAHA
(Continued from preceding page)
running it since the death of her husband
early this year.
Cooper Theatre Enterprises held a special
preview of "Ice Station Zebra" at the Indian
Hills Cinerama Theatre Wednesday (13) . . .
The Cooper Foundation Theatres now has
"Funny Girl" running to capacity crowds at
the Dundee and another road show attraction,
"Finian's Rainbow," that was enthusiastically
received by a press-radio-television
preview at the Cooper 70 Theatre.
Increasing complaints about the caliber of
entertainment being put before our young
people have been noted here—and both television
and the movies come in for their
share of criticism. Letters to the Public Pulse
in The World-Herald are numerous.
Mr. and Mrs. Tramle of the Minden Theatre
at Minden, are completely remodeling
and reseating the house which will be ready
for reopening around December 1 . . . Ruby
Higgins is closing the Paramount Theatre at
Ansley the end of the month to spend the
winter with her daughter in California. . .
Bill
Barker, senior partner in Co-Op Theatre
Services, left last week on his annual trip to
Oregon. He will spend the winter with his
sister there.
and Bow Theatre at Broken Bow, announced
the death of Hart St. John, son of Howard s
wife Helen, at Kearney. Pneumonia was the
cause of death. Hart, 27. was a member of
the Kearney city council, the volunteer fire
department, on the board of the Kearney
Area Chamber of Commerce, a Mason and
a life member of Sessostris Temple of the
Shrine at
Lincoln.
Ruth Slominski, owner of the Liberty Theatre
at Loup City, runs the Head Start program
for children in the theatre building . . .
Orville Dodds of the Burg Theatre at Stronisburg
is selling out his furniture, appliance
and carpeting firm and is opening a big new
cleaning establishment there.
LINCOLN
(Continued from preceding page)
then spread the word about it. I especially
want my own teenager to see it."
The Varsity was the setting Saturday (16)
for the Lincoln Braille Club's annual benefit
show sponsored by club and businessmen,
labor unions and other organizations to provide
support for Braille Club activities for
the blind. Show organizer Bill Morton reported
special guests at the morning show
were children from homes and special agencies.
The Grand Theatre in Wymore turned out
to be a high point of the Nebraska city's
chamber of commerce-sponsored renewal
project. John Alee, renovation committee
member, said the 1834 dated structure, still
in use. "turned out to be one of the most attractive"
buildings of all. He disclosed that
at one time they had contemplated buying
the old theatre and tearing it down in the
renewal plans.
Anna Jancke Services
Held at Denver, Colo.
LINCOLN—Services were held Sunday
( 10) in St. Dominic's Church in Denver for
Mrs. Anna Jancke of that city, mother of
Walt Jancke, longtime Lincoln industry
member.
Mrs. Jancke, in her 80s, was killed late on
election day afternoon in Denver as she and
her sister, Mrs. Helen Williams, were returning
home after voting.
The unusual accident happened when a
passing motorist hit a parked car at the curb
near the two women. Jancke reports the
driver got out to see what damage had been
done, leaving his car in gear. It started moving,
picking up momentum, jumped the curb
and struck Mrs. Jancke down. Mrs. Wil-
daughter.
Bill Bradley, who has the New Moon Theatre
at Ncligh, hit a deer east of town and Jancke. who left immediately Tuesday (5)
liams, a few feet away, escaped injury.
badly damaged the front end of his new for his longtime Denver home, returned to
Mercury. Deer are thick along the river
Lincoln on Sunday (10). Accompanying
in
thai area . Carlin, who has the Carlin him here was his son Ed who had flown out
MERCHANT ADS-SPECIAL TRAILERS
2
Theatre at Spalding,
to
is going to a oncchange-a-week
schedule
Denver from his Philadelphia home to be
Trailerettes -Daters
wilh his fiilher.
. . . Contemplating
May We Serv e You?
a similar change is Ray Brown, who has the
Patricia
Ivric at Sutton.
Neal. Jack Albcrtson and Martin
Sheen star in MGM's "The Subject Was
P.O. BOX 1130 DES MOINES, IOWA Howard Kennedy, owner of the drive-in Roses."
NC-4 BOXOFFICE November 18, 1968

ports
I
«:;1 Detroit Film Council
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Supports Movie Code
DETROIT—At ils meeting on Ncvcmlu-r
1, the Greater Detroit Motion Picture Council
authorized letters to be sent to national
motion picture organizations stating the
council's support of the new classification
code. Appreciation was also expressed to
Jack Valenti. president of the Motion Picture
Ass'n of America, for his efforts in this forward
step of the motion picture industry's
cooperation in implementing the new code.
Speaker at the meeting was David Newman,
general counsel for the National Ass'n
of Theatre Owners. His topic was "Motion
Picture Censorship and Obscenity as Defined
by Law." His remarks were both interesting
and enlightening to council members.
Mrs. Martin Naimark is president of the
council, with the Hon. Jerome P. Cavanagh,
mayor of Detroit, as honorary president.
'Lonely Hunter' Selected
For Church Study Program
MINNEAPOLIS—"The Heart Is a Lonely
Hunter," due shortly in both of the Twin
Cities, is the current selection of the Lutheran
Church Study Guide program.
"The film is totally absorbing and provides
one of those rare experiences in which
what is taking place on the screen becomes
almost an instant replay of one's own life
experience with all its loneliness, frustration,
and needless self-centeredness," says Rev.
Robert G. Konzelman, director of adult
education for the ALC. He adds: "But in
it the process, points a way in which meaning
in life can be found."
The ALC has divided its adult education
discussions of the movie into six general
categories: The art of caring, alienation,
communication, philosophy of life, the
church in modern life and family relationships.
Study guides, with a brief resume of
the picture and suggested questions for use
in probing its meaning, are available from
the Augsburg Publishing House, 426 S. 5th
St., Minneapolis, Minn. 55415. The cost is
10 cents per guide, $1.10 a dozen or $7.50 a
hundred.
Exhibitors cooperating with their area
churches in the use of the study guides continue
to find the results satisfying. Merle J.
Burns. Roxy Theatre. Menno. S.D., reported:
"We have been getting fine results
from the Lutheran Church Study Guide
program. The local minister organizes the
churches in the area, and they come in
groups to see the selected pictures. They
then go to one of the local churches and
discuss the picture. They all brought sack
lunches and had a very fine time. We had
six churches last time. It was the first time
for the Reform Church, and they really
enjoyed the deal."
Tinians Rainbow' Tremendous 700
Initial Week af Cleveland Colony
CLEVELAND—The city's topmost percentage
shot way up to the 700 level as "Finian's
Rainbow" made its roadshow debut
at the Colony Theatre. "Funny Girl," which
had premiered here the preceding week, gave
the Severance an excellent 350 second frame
and indicates that many more are to come.
"Paper Lion" also was doing very well, scoring
190 in a second week at the Richmond.
(Average Is 100)
Beach Cliff, Palace Secret Ceremony (Univ) .... 135
Colony— Finion's Rainbow (WB-7A) 700
Hippodrome— If He Hollers, Let Him Go! (CRC),
3rd wk 100
Loew's East, West, Stillwell— Borborello (Poro),
3rd wk 150
Loew's Stote 2001: A Space Odyssey (MGM),
20th wk 110
Richmond— Paper Lion (UA), 2nd wk 190
Severonce- Funny Girl (Col), 2nd wk 350
Village I Love You, Alice B. Toklas (WB-7A),
3rd wk ,110
Tinian's Rainbow,' "The Split'
Share Detroit Grossing Lead
DETROIT—"Finian's Rainbow" grossed
250 as it opened at the Americana, tying the
gross percentage compiled by the double bill
of "The Split" and "The Power" at the Palms
Theatre. Next in line between these two
money-making programs came "Helga," 145
in a second week at four theatres, and "I
Love You, Alice B. Toklas," 140 for a second
week at three situations.
Americana— Finian's Rainbow (WB-7A) 250
Con iree other theatres _. . Hetgo .... (AlP),
2nd wk 145
Grand Circus, Woods- The Ugly Ones (UA) 90
Mad. son— Gone With Hie Wind (MGM), 53rd wk. . . 80
Norwest, Radio City, Ouo Vadis— I Love You, Alice
B. Toklas (WB-7AI, 2nd wk 140
Palms— The Split (MGM); The Power (MGM),
2nd wk 250
Quo Vadis Penthouse II— Rachel, Rachel (WB-7A),
6th
Tinian's Rainbow,' 'Alice'
Vie for Cincinnati Honors
CINCINNATI— Patrons were enthusiastic
with the playbill oflered by first-run theatres.
"Finian's Rainbow," opening at the
Kenwood Theatre, and "I Love You, Alice
B. Toklas," in its second week at Times
Towne Cinema, tied at 350 per cent. "The
Heart Is a Lonely Hunter" posted 300 for
its opening week at the new Cine Carousel,
while "Barbarella" counted 250 for a third
week at the Grand.
Albee- 1* He Hollers, Let Him Go! (CRC), 2nd wk. 200
Cine Carousel—The Heart Is a Lonely Hunter
(WB-7A) 300
Esquire, Hyde Park The Two of Us (Cinema V),
2nd wk 200
Grand Barbarella (Para), 3rd wk 250
Internationol 70 The Boston Strongler
(20th Fox) 195
Kenwood Finion's 350
Rainbow (WB-7A)
Times Towne Cinema I Love You, Alice B. Toklas
(WB-7A), 2nd wk 350
Saturation of TV Movies With Ads
Blamed on Cost of 'Package Deals
MILWAUKEE— Rising costs of "package
deals" make it necessary for a television
station to slip in as many commercials "as
the law allows," during the run of the average
movie, according to John Anthony,
radio and TV personality.
Anthony, who has several programs on
station WITI-TV here, including talks on
current and forthcoming movies, was the
featured speaker at the Better Films Council's
regular meeting Sunday (3) at Bricklayers
Hall.
He said television stations now are forced
to take what the movie producers offer in
"package deals," which means, he declared
"that we naturally get some from the bottom
of the barrel."
This situation calls for extreme tact, once
some of them have been screened, he said.
"Frankly. I've seen most of the older movies,
In cases where a movie has a reputation
so I do not find it necessary to screen these.
However, those I am in doubt on, are always
screened before being shown to the TV public."
for being on the pornographic side, "screening
is a must," he said. On one occasion, he
Redstone Ads Ask UF Aid
said he was watching the unfolding of a
particularly revealing scene, and began to
From New England Edition
WEST SPRINGFIELD, MASS.—Redstone
feel that "we can't run this one for the pub-
Cinema 1, 2 and 3 advertising is urging lic. But. strangely enough, as I looked in on
public support of the United Fund campaign. the engineers, I found them all wrapped-up
in the film. It certainly was an adult only'
picture," he said, "yet, the performers carried
their roles to perfection in getting the
message across. Usually, those engineers take
'em as they come, but the interest they
showed in the picture prompted me to offer
it to the televiewing audience. Apparently,
the viewers understood, or our telephones
and mail would have told us that we had
made a mistake in running the movie."
He told Council members that since the
advertisers play such an important part in
the time element involving a given TV
movie, it is necessary to run their commercials
when a certain movie is to be
shown, ". . . and
they call the shots regarding
when the commercials are to appear.
This means that a given movie will be shown,
for example, during prime time. What's
more, it's quite possible that it turns out to
be an "adults only' movie. But, that's the
way the ball bounces, because the advertisers
are paying the freight."
Another highlight of the meeting was the
introduction of career student Robert Alsheimer.
the Better Council's scholarship
award winner. He had recently called Mrs.
Hunholz, the Council's president, to tell her
of his appreciation of the award, and how
he had been spending his time under the
scholarship. Mrs. Hunholz told the members
(Continued on next page)
BOXOFFICE :: November 18, 1968 ME-1

CLEVELAND
^he old Mayfield Thealre (in I ittic Italy)
was recently reopened with a promise
to show silent films. Talkies are also being
shown, the first two being "David Copperfield"
and "The Great Caruso." Mondays,
Tuesdays and Wednesdays are ^o be talkie
nights.
Variety Tent 6 held a general meeting on
Monday (4) to elect officers for 1969. The
activities took place at Owen's Plantation.
Burton Spiegle, brother of Justin "Judd"
Spiegle and a former barker of Variety Tent
6, has passed away. He leaves his daughter
Carol, living in Terre Haute, Ind.
Dave Richoux, branch manager at Universal
who recently transferred here from New
Orleans, has moved to his new home at
Wickliffe . . . Pearl Widzer. Selected Pictures,
has returned from a one-week trip to
Miami Beach . . . Ramon Nieto of Santiago,
Chile, is the new trainee at MGM. He
worked as an accountant at Barcelona, Spain,
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an official of MGM in Santiago.
Variety Tent 6 sponsored a showing of
"Ice Station Zebra" Wednesday (13) at the
State Theatre. Proceeds from the $6 affair
go to Ohio Boys Town.
Touch football has come to the Film
Building. Jerry Sternlieb and Ed Kershaw,
both of 20th Century-Fox, and Bill Spensley
of National General smeared the three-man
team of Terry Semel, Warner Bros. -7 Arts,
and Mel Meyers and Bill Weinberg, Columbia,
in the first and perhaps last game of the
season. Score was 12-2.
COLUMBUS
Jim Burgess, executive secretary of NATO
Ohio, and Columbus theatremen Leo
Yassenoff, Charles Sugarman and Jerry
Knight attended the NATO convention in
San Francisco.
Theatres showing adult features are encountering
competition from current WLW-
C television showings of several Italian features
at late hours on Saturdays. These include
"Marriage Italian Style," "8'/2," "The
Servant" and "Night Train to Milan."
Revivals are becoming a staple part of the
local entertainment scene. "West Side Story"
is scheduled for Loew's Morse Road and
Great Western Cinema. "Snow White and
the Seven Dwarfs" played the Clinton.
"Ulysses" at the University; the Marx Brothers
in "At the Circus" at Studio 35 and "The
Sound of Music" at Great Western Cinema.
Jerry Knight booked Sunday kiddie matinees
with "A Man Called Flintstone" at the
Beechwold, "Magic World of Topo Gigio"
at the Clinton and College Cinema and
"First Man on the Moon" and "Birds Do It"
at
the Esquire.
General Cinema Leases
Two Chicago Theatres
From New England Edition
BOSTON— Melvin R. Wintman, executive
vice-president of General Cinema Corp. of
Boston, announced that a long term lease
has been signed for the Studio Theatre and
Siarlitc Drive-In Theatre, both in Chicago.
The agreement, in which General Cinema
look over the theatres on November 1. was
riKule between General Cinema Corp. and
Kohlberg Theatres of Chicago.
Wintman stated that extensive remodeling
and refurbishing ot both the Studio and Starlilc
Drive-In will begin immediately. The
Studio has a sealing capacity of 1.200 and
the Slarlite has 1.600 speakers. The acquisition
of the two theatres brings the number
of units operated by Cicneral Cinema to
seven in the Chicago area and. nationally,
156 in 29 states.
Package Deals Blamed
For So Many TV Ads
(Continued from preceding page)
that she responded with the thought that it
might be a good idea for him to attend the
next regular meeting, and make his report
to the membership.
Alsheimer explained that he had written
a play and was instrumental in producing a
film. "The $200 1 was given, enabled me to
carry on in my chosen field," he said. He
hopes to wind up as a writer or film producer,
he added, and if successful, would
always remember that it was the Better
Films Council of Milwaukee Area that ga\e
him his start in the profession.
Other subjects brought up included a re
minder that the weekly (every Wednesd.ix
morning at 10 a.m.) Senior Citizens Movicat
the Capitol Court Theatre were increasiny
in favor, and the attendance proved th.n
they served a long felt need for the eldeiK
people— particularly at the price of 50 cents
for admission. "It is possible that you people
may have seen some of these pictures, ' it
was said, "but come and join us anyway.
You'll enjoy every minute. There's coffee
and cakes too, you know, and they're on the
house. So, let's show the theatre's management
that we appreciate their kind gestures
in our behalf."
Arrangements were also under way to
increase the number of theatre parties in
connection with forthcoming pictures. The
first event of the season was the luncheon
and "Finian's Rainbow" theatre party at the
Town Theatre, which was a "sold out affair."
The door prizes, according to Mrs. Hunholz,
were through the courtesy of Ben
Marcus, Andrew Spheeris and Joe Reynolds
and Koontz, representing Marcus' theatres,
the Towne theatre, and Prudential's houses
respectively.
C. L. Patrick Praises
Universal's TV Spot Buy
From Southeostern Edition
COLUMBUS. GA.—C. L. Patrick, Martin
Theatres executive, has hailed the Universal
Pictures mammoth buy of 60-second IN
spots as a move that will be of tremendmiv
benefit to the motion picture industry.
The Universal $1,000,000 purchase ol
television spots, announced by David A. I
ipton.
Universal vice-president, began on CVtober
29 with NBC's "Tuesday Night at
Movies."
the
Patrick described the audience of feature
movies on television as a "natural markci "
lor the promotion of motion picture thc.iirc
product and said that the use of proper l\
trailers will "build a desire-to-see" aniont;
the estimated 30,00(),()()() TV viewers.
The motion picture industry,
Patrick s.ikI.
has benefited from television exposure given
to Wall Disney product and by the man\ regional
MGM saturation campaigns on T\ .
He welcomes the Universal move to TV .idverlising
of ils
theatre product.
BOXOFFICE :: November 18, I9(,;

This space coninbuted by the publisher as a public service.
Use Christmas Seals. It's a matter of life and breath.
Fight tuberculosis, emphysema, air pollution.
^
BOXOFFICE ;: November 18, 1968 ME-3

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CINCINNATI
gest wishes to Jack Needh;ini, ColumbLi^
exhibitor, who celebrated his 89th birthday
Tuesday (5) . . . Betty Sontag, formerly
secretary to MGM office manager H. M.
Berger. is the new cashier succeeding Florence
Herrmann who has retiree^.- . Terry
Gruener. 2()th-Fox booker's clerk, is the new
contract clerk succeeding Vicki Scheid who
resigned to work in Louisville. Ky. . . . Carl
Gentzel. MGM salesman, is convalescing
nicely following surgery . . . Carmel McGee,
\VB-7 Arts inspector, has returned after recuperating
from surgery.
Margaret Woodruff, Columbia booker,
was in Flint. Mich., to attend a province convention
of the philanthropic Delta Theta Tau
Sorority . . . Charles Schroeder. UA salesman
who is on vacation, and his wife celebrated
their 2.5th wedding anniversary
Wednesday (13).
Daniel Massey was in
town for interviews
and T\' appearances to promote ".Star!"
which opened at the Valley Wednesday (13)
in town were Ohio exhibitors F. D.
Curfman. Westerville. and Wally Allen.
Springfield.
Exhibitors attending the N.ATO convention
include Jerry Knight, Columbus: Michael
Chakeres, Wally Allen, Chakeres circuit,
.Springfield, and their wives; Ben and
Joanne Cohen of Holiday Amusement Co.;
Roy White, Marvin White and Don Wirtz
of Mid-States, with their wives.
A number of area exhibitors and Filnirow
executives celebrated with coffee and cake
the 40th anniversary of Disney's "Mickey
Mouse" at the Buena Vista exchange, October
28.
La Foundation Moliere
Wants Expo Pavilions
From Canadian Edition
MONTREAL—La Foundation Moliere. a
group in Montreal which is trying to obtain
a number of pavilions erected at Cite du
Havre for Montreal's Expo 67 in order to
set up a Canadian motion picture industry,
has once again complained about the intention
of government agencies to raze a number
of these pavilions and in particular the
liquidation of the technical equipment at
National Film Board's Labyrinth.
in a letter addressed to H. W. Higncti.
president of the Central Mortgage Housmy
Corp. which controls the buildings. Gabriel
Richard, secretary of the Foundation Moliere,
notes that "it is ridiculous to say thai
the projectors, screens and different pieces
of equipment of Labyrinth, worth more than
one million dollars, will be classified as •surplus"
by the crown corporation."
Richard notes that compared with the
small amount of money that the Canadian
government would recuperate from the s.ilc.
the setting up of a Canadian movie indusir\
would bring a good-sized amount in ia\
revenue of all kinds and would allow Canad.i
to become an important country in the world
of motion pictures.
Richard stated that his association is not
asking new credit from the government,
which already has a $10,000,000 corporation
to help finance movie production. He
said his group is seeking to obtain the renting
of the buildings and will afterward seek investors
willing to participate in a Canadian
motion picture industry.
New Tabloid Will Refuse
'Suggestive' Movie Ads
From Eastern Edition
BURLINGTON, 'VT. — The Vermont
Freeman, a 16-page tabloid weekly starting
publication in January, will refuse ad copy
for motion pictures of a suggestive nature.
according to a company spokesman.
Translation for Paleface.
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
or BUY theatres, is with
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You get year-round service."
RATES: 20c per woril, minimum $2.00, cash with copy. Four consecutive insertions lor price ol three
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i Enterprise.
'
Minasian
ad cop;
NATO of Conn. Members
Unanimous for Ratings
New llavoii — llnanimoiis ciidorsi'iiicnt
of (he incliistry's new film
rating program by members of the
National Ass'n of Theatre Owners of
Connecticut was announced here by
Robert Spodick, president of the organization.
"We arc all pleased that this system
has been inaugurated," Spodick said.
"The large majority of theatres in Connecticut
will abide by it. It is, however,
in parents that the major responsibilities
lies. It is now for them to come forward
to assist in carrying out the provisions
of the rating code. Without their determining
what pictures their children will
see, the system will not meet with
success."
Luxury Cinemas Adds
4 Shop Center Units
BOSTON—Daniel K. Dorian of Luxury
Cinemas, which has headquarters at 144
Boylston St. in Boston, has announced that
the circuit has three theatres under construction
for December openings. Each of
these new cinemas is located in a shopping
for these Luxury Cinemas projects.
A three-column photo of the signing of
the lease for the Twin Cinema Theatres
which Luxury Cinemas will operate in the
Mid City Shopping Plaza on Mill Street
appeared in the October 25 Leominster
Among those in the formal leas-
I
signing picture were Dorian and Steven
ing
of Luxury Cinemas; Clarence E.
Gagne, owner of the Mid City Plaza; Robert
J. St. Jean, Fitchburg real estateman and
exclusive leasing agent for the plaza; John
Kokernak, manager of the Searstown
branch of Worcester County National Bank;
Clarence Daniels, Leominster IDC; Gil
Brown, vice-president of Worcester North
Savings Institution; and William Morgan,
vice-president of the Worcester County
National Bank in Fitchburg.
Alfernative to Volunfary Rafings
Is
Rating by Law: Julian Rifkin
BOSTON—The industry's voluntary film
rating program began in New England Friday
(1) with 18 as the cutoff age lor X rated
films.
Julian S.
Rifkin. president of the National
Ass'n of Theatre Owners, three days earlier
had warned 200 exhibitors assembled at the
Park Square Cinema in a session called by
Theatre Owners of New England, that failure
on the part of anyone to cooperate with
the new voluntary rating plan could result
in films being rated by law.
"Remember that your future depends on
your doing it yourself rather than having
someone doing it for you," Rifkin declared
in explaining the rating system to his fellow
exhibitors. "If you do not cooperate, the
plan will fail and you will be forced to do it
(rate films) by law."
Terming the gathering, "one of the most
important meetings you'll ever attend." Rifkin
declared: "We are going through cataclysmic
change; we see it all over. The motion
picture industry is caught up and involved
in this change."
He continued: "It shows in film subject
matter, in stories, in the way they are presented
on the screen. Schools and colleges
are teaching film courses and films are now
center at a cloverleaf on Route 2.
the most wanted art form."
Leo La Chance is the developer for a 400- Rifkin pointed out that "70 per cent of
seat theatre for Luxury Cinemas in the film patrons are under 40 years of age. They
Mohawk Shopping Plaza at Athol. The second
new theatre will he situated in the Gard-
as it is. Pictures are getting bolder and frank-
are more sophisticated. They want to see it
ner Plaza Shopping Center in Gardner and er. We are getting increased pressures every
it, too, will have 400 seats. The Searstown day."
Shopping Center at Fitchburg is to be the
Getting into the mechanics of the rating
site of a dual theatre, each section to have
program, he said films in New England will
600 seats. Louis Charimonte is the decorator
be "under 18" for the X category and that
the age will vary so that various areas can
use the age they wish but he said, "all theatres
in the same area should use the same
age bracket."
Advertising has been designed so that
changes can be made, he revealed.
age
Rifkin said the basic philosophy of the
plan is: "Censorship is wrong. Film screens
should be as free as newspapers, publications,
painters, sculptors and other art forms.
The rating plan assures freedom of the
screen and affords protection to
their children.
parents for
"There's apt to be confusion at the start
of the plan as films are now being rated one
at a time but within nine months all pictures
be rated."
will
He urged theatremen to contact their
newspapers to run the rating charts and u.se
NATO's rating plan kit from National
Screen, a non-profit deal, at
$7.50, including
a trailer in color, aluminum frames for theatres,
.10x40 lobby display, change of snipes
for age level. Rifkin advised owners to
"make sure that everyone in the theatre from
the doorman on understands the rating program
so that they can explain it to patrons
when asked."
He also advised exhibitors to "check ID
cards—don't let 20-year-olds bring 16-yearolds
and say they are guardians" and "if
playing double features, use the lowest rating
for both. Don't show X trailers with M or
G pictures. Work with the schools, the PTA,
other organizations and open the lines of
communication."
He said intermission trailers are now being
prepared by NATO for theatres.
Rifkin presided over the question-andanswer
session at the meeting called by Theatre
Owners of New England president Al
Lourie and executive secretary and legislative
counsel Carl Goldman.
Movie Audience Guide
Appears in Herald
BOSTON—The Boston Herald Traveler
ran an explanation of the new NATO film
rating plan on the amusement page of the
newspaper Friday (1), the day the plan went
into effect in New England.
The Herald said: "The Boston Herald
Traveler today has started a new reader service
with the publishing of the Movie Audience
Guide to explain the new flim ratings.
It will be printed in the movie section daily.
"This marks the start of the voluntary
national film rating program instituted by
the film industry mainly as a guide to parents,
with special consideration for children.
Exhibitors agree generally that certain motion
pictures should not be shown to children
and have asked theatre owners to play only
such films which have a suitable rating, to
show only trailers suitable for the audience
and not to combine on double bills films of
different
ratings.
"The voluntary move was made to avoid
censorship on the official level and to allow
the making of films for mature audiences.
It is in no way intended to judge the artistic,
aesthetic or entertainment quality of a film."
The Herald Traveler appended the ratings
to the article, which was headed "New Audience
Guide Explains Film Rating."
in New
CARBOKS, Inc. >- " Box X, Cedar Knolls,

. .
i
-
.
'Finian's Rainbow'
Only 300 in Boston
BOSTON — The pallern here is always
slow action during the early days of the
week, then strong weekend business that
at
the Savoy, where the reissued "West Side
Story" opened.
o Lonely Hunter (WB-7A),
5th
Beocon H Love You, Alice B. Toklos (WB-7A),
Boston— 2001: A Spoce Odyssey (MGM), 30th wk.
Center— 2,000 Maniocs (5R); Color Me Blood
(SR); Blood Feosf (SR)
Charles— Duffy (Col), 5th wk
Cheri ). 2— Funny Girl (Col), 7th wk. ... .
Cheri 3—The Charge of the Light Brigade (UA),
'
2nd
-Borborello (Par( 2nd
Exeter—The Two of Us (Cinemc
Gary— Poper Lion (UA),
Kenmore, Esquire Square -You Are What You Eat
(CUC) ,-,
Music Holl— Rachel, Rachel (WB-7A), 8th wk. .
Orpheum— A Lovely Way to Die (Univ)
Poramount—The Legend of Lyiah Clare (MGM),
2nd wk. ,
4 CATV-Franchise Losers
Also Lose Court Appeals
H.'XR'llORD — Conncclicul Superior
Court Judge Irving Levine has dismissed the
appeals of four companies which last year
lost a long battle to pipe community antenna
television into Connecticut towns.
picks up the grossing average. The current The companies went to the higher court
report week, which included ejection day, after the State Public Utilities Commission
was typical— grosses generally ranging well awarded franchises to 17 other companies
above average and located within a 1 15-300 which are to serve 89 Connecticut communities.
band of percentages. "Finian's Rainbow" led
the way among listed first-run product with In each instance, the companies which lost
300 in a second week at the Saxon, while the out in their bids for franchises charged that
week's top percentage of 450 was recorded the PUC had acted illegally or had abused
Newcomers Fail to Arouse
Interest in New Haven
NEW HAVEN—'2001: A Space Odyssey"
reached the 100 line, the only picture
in this area to attain the average level,
even though several new films were displayed
to the public as lure to come away from
home TV sets.
Crown—You Are What You Eot (CUC) 80
Lincoln— La Guerre Est Finie (SR) 85
Loew's College— Live a Little, Love o Little (MGM) 85
Paromount, Milford Cinemo, Bowl—The Boston
Strongler (20th-Fox), 2nd wk 70
RKO-SW Cinemart—2001: A Space Odyssey (MGM),
7th wk 100
RKO-SW College Street Cinemo— Belle de Jour
(AA), 7th wk 75
Whalley— Hot Millions (MGM) 80
its discretion.
Judge Levine ruled that the PUC had
acted properly in deciding the protracted and
bitterly contested battle for franchises.
(CATV makes it possible to eliminate individual
antennas and make TV signals available
in homes by cables strung along utility
poles and into homes through wall plugs).
Companies which took appeals to Superior
Court were the New Haven TV Cable Co.,
Connecticut TV, Outlet B-T Co. and Ducci
Electric Co.
Judge Levine also dismissed a second New
Haven TV Cable Co. appeal on grounds of
lack of jurisdiction.
The companies now have the opportunity
of appealing to the highest court in Connecticut,
the State Supreme Court.
8 Universities Back
Film Study Center
NEW HAVEN—Eight
major New England
universities are establishing a new University
Film Study Center to support campus
courses and scholarly research on motion
pictures as a major art form.
Initial efforts will be to acquire and catalog
films and tapes illustrating the art of motion
pictures.
The eight universities now have in their
individual collections more than 500 films
and related items.
Participants include Yale and Wesleyan
in Connecticut; Boston, Brandeis, Harvard
and MIT in Massachusetts; Brown in Rhode
Island and the University of New Hampshire.
Permanent headquarters are yet
nounced.
to be an-
"Love a Little' Grosses 80
To Lead Listless Hartlord
HARTFORD—Generally, grosses were at
a low point and the percentages below speak
for themselves.
Allyn five other theatres— Love a Little, Live a
LIHle (MGM) 80
Burnside— Poper Lion (UA), 3rd wk 70
Cinerama—2001: A Space Odyssey (MGM),
30th wk 65
Elm—The Heart Is a Lonely Hunter (WB-7A),
6th wk 50
E. M. Loew's, Newington, UA Theatre East—The
Boston Strongler {20th-Fox), 2nd wk 60
Rivoli— Belle dc Jour (AA), 6th wk 50
Edward Schreiber of Thalia Films will
produce "The Abode of Love" for WB-7
Arts.
SAVE

LEARN
SUCCESSFUL SHOWMEN
MERCHANDISE PICTURES,
BOOST THEIR THEATRES,
PROMOTE GOOD WILL,
BUILD ATTENDANCE,
AND INCREASE PROFITS
IN
CHOCKFUL OF BUSINESS BUILDING IDEAS
Every
Week
In All Ways FIRST with the MOST of the BEST
BOXOFFICE :: November 18, 1968

ROUNDABOUT
J^iirl> Mullin, the longtime New England
NEW ENGLAND
By ALLEN WIDEM-
exhibition executive who died several
weeks ago. was in his late 70s and had been
retired Irom the chief post of New England
Theatres, the regional American^roadcasling
Ccmpanics" affiliate, for quite a while.
Among the 50 persons attending his
in funeral services a suburban Boston town
were a smattering of folks from New England
exhibition, including a sizable delegation
Irom New England Theatres.
In his time and in his era. J. Martin Mullin.
a short, amiable showman, geared considerable
influence and impact on exhibition
elements in this six-state region.
Yet Mullin would have been embarrassed
with an eulogy in the public print; he was a
modest man. always impeccably groomed,
on easy conversational terms with the high
and the mighty, the decision-makers, the
dedicated and the plain workers who've
earned their daily bread in theatrical climes
Irom Ft. Kent. Me., to Greenwich, Conn.
New England Theatres was the outgrowth
of the split between the then-Mullin & Pinanski
circuit. M&P at one time controlled upwards
of 100 key city theatres in New
England.
.Marty (he was known by this appellation
rather than the more formal Martin) got into
the business in 1916. He moved with purpose,
with tenacity and, above all, an instinctive
sense of showman.ship that was felt, to
varying degrees, for three decades in New
England exhibition's ranks.
He moved from the Triangle Distributing
Corp. New York, to Atlanta in 1918, serving
WRITE—
The Exhibitor Has His Say
TO:
^OXOFFICE, 825 Van Brunt Blvd.,
Title
Eonaos City. Mo. 64124
with the then-S. A. Lynch Enterprises. He
helmed the maintenance department of the
fast-expanding Publix Theatres (forerunner
of what was to be Paramount Theatres) by
1925.
Four years later, he was in the circuit's operating
department, then moved to Publix
Northwest Theatres, assuming supervisory
capacity with the Finkelstein & Ruben interests,
based in Minneapolis.
By 1931. Marty Mullin was in New England
to stay. He worked with Publix New
England and in 1933 formed M&P Theatres
Corp. as a Paramount theatre partnership.
In 1949. Mullin was named president of
the New England Theatres unit of AB-Paramount
Theatres, in the aftermath of divorcement
of Paramount distribution and exhibition.
He was a member of the Motion Picture
Pioneers.
Above all. Marty Mullin instilled in the
management ranks of his circuit a sense of
conscientiousness, of concern, of courtesy for
the public.
He helmed the New England circuit with
a flair for promotion, for public service, for
rapport with civic and state officialdom.
When exhibition's ranks were counted in a
YOUH REPORT OF THE PICTURE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBrrORS.
proliferation of essential local-level fundraising
campaigns as well as the continuing
drives for industry-geared activity. New
England Theatres' men were pronouncedly
present.
Whenever he could, Marty Mullin "made
the rounds," touring the far-flung New England
theatres, situated in Maine, Massachusetts,
Rhode Island, Vermont and Connecticut.
He wasn't a stranger to cities in which
New England theatres were situated; time
and again, he'd drive hundreds of miles in
the same day to be at the head table for a
luncheon, cocktail party or dinner honoring
this pace-setter or that pace-setter.
Newspapermen knew him as an individual
of his word; when Marty Mullin spoke about
something affecting the industry (and his
Company.
-Right Now
fondness for the business certainly extended
well beyond the circuit's profit-and-loss
statement) it was accepted as commentar\
of the highest quality.
Film personalities—and he knew many
from constant trekking to New York and to
Hollywood— got to know Mullin. too. Yei
his modesty and his pride in local-level
autonomy had him insisting, time and again.
that the New England theatre manager pose
with the visiting star for publicity purposes.
Many of the key executive personnel who
worked with Marty Mullin are gone or in
retirement. Sam Pinanski, his long-time
affiliate, regional business of course, now
attends to American Theatres Corp., the
other offshoot of the split of Paramount interests
in New England.
Robert M. Sternburg. veteran circuit executive
who was to succeed Marty as New
England Theatres president, is dead. Chet
Stoddard, for many years in a variety of
company posts, now heads New England
Theatres.
Hy Fine, erstwhile industry banquet emcee
and raconteur par excellence, retired some
time ago as a New England Theatres vicepresident.
Ben Rosenberg, also part of the
New England executive cabinet, left the territory
some years ago to assume presidene\
of Penn-Paramount Theatres.
Many of the men who have moved up in
New England management ranks—we think
now of Jack Saef. Jack O'Brien. Leo Lajoie.
Ray McNamara, Jim Darby, among others
are still very much active in the business,
majority of them with New England.
The final curtain's been sounded for another
exhibition executive. And the business,
be assured, is the poorer with his passing.
HARTFORD
gob Carney, RK.O-SW Strand manager,
feels in a pronouncedly Irish mood for
the upcoming Connecticut premiere of '"I inian's
Rainbow"; his office is painted green
(the deed was done by his staff while he was
on a vacation). Bcgorrah!
Sen. Joseph Dinielli of the 3 1st district has
announced his intention to submit a bill to
the January session of the state legislature
for a referendum on night harness racing.
"Why should our state," he asks, "continue
to refuse to acknowledge that thousands
of residents daily drive to New Hampshire.
Vermont, Massachusetts, New York
and New Jersey to participate in such an
exciting and interesting spectator sport?"
NEW HAVEN
Joseph .\. .-Vdorno, counsel for the .Adorno
Theatres. Middletown, has been elected
lo the board of directors of that city's Rockfall
Corp.
Days of Week Ployed .
Exhibitor
Steven K. IVnikos, counsel for the Perakos
Theatres, and Mrs. Per.ikos got back
from a ten-day visii lo Oor.ido Beach. Puerto
Rico.
BOXOFFICE ;: November 18. 1968

,
y^j
Hot
.
McGill Film Society 'Shalako; Bliss of Mrs. Blossom'
Holds Film Seminar Excellent' First Week in Toronto
MONTREAL — The Montreal's
McGill
(University) Film Society held a four-day
cinema affair, called the Canadian Film
Seminar and Festival, at which a great number
of motion picture industry people as
well as film fans had the opportunity to see
the best and newest Canadian films as well
as being provided a forum for the discussion
of problems relevant to filmmaking in
Canada.
The films shown gave a comprehensive
picture of the work being done in Canada
now with filmmakers from across the country,
and outside the country. Most of the
films shown were presented for the first time
in Montreal and many had their Canadian
or world premiere.
Proceedings began with the showing of the
winners of the 1968 Canadian Film Awards,
including "The Ernie Game" by Don Owen
(best feature and best director); "A Place to
Stand" by Chris Chapman (film of the year)
and "Pas de Deux" by Norman McLaren
(special jury award for outstanding artistic
seminar for the first time.
Films shown were only part of the involvement
as there were audience-panel discussions
which provided an opportunity for the
diverse elements of the Canadian film industry
and the public to confront the myths and
problems of film in Canada. For the discussions
there were representatives from unions,
censor board, government, distribution and
exhibition, critics and filmmakers.
TORONTO — New bookings attracted
good patronage at the larger first-run theatres,
although many holdovers experienced
only "fair" to "good" business. "Shalako"
grossed well in its opening at the Downtown
Theatre, as did "The Bliss of Mrs. Blossom"
in its first week at the Hollywood. "The
Charge of the Light Brigade" also had a very
good hard-ticket opening at the Capitol Fine
Art and "The Odd Couple" continued to do
well, closing 23 weeks at the University.
Cop.tol Fine Art—The Chorge of the Light Brigade
Very Good
Copri— Birds in Peru (Univ), 3rd wk Fair
Cinema— Rachel, Rachel (WB-7A), 5th wk. Excellent
Coronet, five others— The Big Gundown (Col) . . Fair
Crest— Oedipus the Kinq (Univ), 5th wk Fair
Downtown— Shalako (IFD)
Excellent
Eglmton— Finian's Rainbow (WB-7A), 2nd wk. Excellent
Fairiawn—Funny Girl (Col), 5th wk Excellent
Glendale 2001: A Space Odyssey (MGM),
Hollywood (North)— Love You, Alice B. Toklos
(WB-7A)
Excellent
Hollywood (South)- The Bliss of Mrs. Blossom
Excellent
(Para)
Hyland— Hot Millions (MGM), 5th wk Good
Imperial group The High Commissioner Good
(IFD)
International Cinema- The Two of Us (IFD) Good
Loew's Uptown The Split (MGM), 3rd wk Good
Norfown— Rochel, Rachel (WB-7A), 5th wk. Excellent
Towne Cinema The Subject Was Roses (MGM), Good
University-The Odd Couple (Para),
23rd wk
Very Good
achievement.)
Among the other films shown were "Fa-
cade," Larry Kent's just completed fifth
feature; "Tevye" by Julius Kohany, which Boxoffice Business Generally
was shown with his award-winning documentary
on Henry Moore; four new films by WINNIPEG — Continued improvement
Good at Winnipeg Theatres
Morley Markson, whose first big venture into
Kaleidescopeat "Montreal
was evident
stabilized after
in city
slow
film
early
grosses,
fall season.
as they
No
film produced a
Expo;" some new documentaries on the
individual picture earned an "excellent" rating
student revolt in Quebec by Arthur Lamothe
but "The Fox," "Carry On Doctor" and
and Pierre Harel; "Fluxes," Arthur Lipsett's
"Isabel," among recent introductions, and
new film, and Michael Snow's "Wavelength"
"The Graduate," in the long-run category,
which won first prize at the prestigious
enjoyed "very good" business.
Capitol Fox (IFD). 3rd The wk International Experimental Film
Brussels Very Good
Average
Garrick Millions (MGM), 2nd wk
Festival and was seen in Montreal at the
Gorrick II Carry On Doctor (201h-Fox),
Cinematheque Canadienne
Features Quebec Films
MONTREAL — Two new Quebec-made
films are to be featured at the next screening
of films at the Canadian Cinematheque
Canadienne, Montreal.
The first is a medium-length film by
Claude Savard entitled "Deux Pas Sur la
Pointe." Produced in 1966 independently by
Savard, the film had been bought by the
Canadian Broadcasting Corp. film department.
On the same program will be seen "Du
General au Particulier," a film produced by
the Quebec Film Board and directed by
Claude Fournier. It is a rather humorous
"reporting" on the visit of France's President
DeGaulle to Montreal and Quebec Province
in 1967.
BOXOFFICE :; November 18, 1968
3rd wk
Very Good
Very Good
Kings Isabel (Para), 2nd wk
Metropolitan-With Six You Get Eggroll (SR) Good
Odeon The Hell With Heroes (Univ) Good
Towne—The Graduate (IFD), 3l5t wk Very Good
"Coogan's Bluff "Excellent'
First Week in 'Vancouver
VANCOUVER— Fine weather helped
three of the mainstem houses to build up
good openings. "Coogan's Bluff" was "excellent"
at the Vogue; "The Bliss of Mrs. Blossom,"
"good" at the Capitol, and "The Subject
Was Roses" rated "very good" at the
Downtown Theatre.
Capitol The Bliss of Mrs. Blossom (Pora) Good
Downtown The Subject Wos Roses (MGM) Very Good
Orpheum—The Detective ;20th-Fox), 2nd wk. Average
Park Funny Girl (Col), 4th wk Very Good
Stanley- Rachel, Rochel iWB-7A),
5th wk
Above Average
Strand— t Love You, Alice B. Toklos (WB-7A),
2nd wk Above Average
Studio The Graduate (IFD), 34th wk Average
Vogue Coogan's Bluff (Univ) .Excellent
Romeo and Juliet,' Tear'
'Excellent' Montreal Openers
MONTREAL — Good attendance and
grosses were reported by the city's leading
first-run theatres. "Romeo and Juliet," opening
at the Seville Theatre, rated "excellent"
as did "The Fear," opening at the Cinema
Festival.
Alouette— Suzanne ct Ses Peches Mignons (SR) .
Good
Atwater—The Thomos Crown Affair (UA),
Bth wk
Good
.
Avenue— Rachel, Rochel (WB-7A), 4th wk Good
Copitol— A Minute to Proy, o Second to Die
Good
(IFD)
Cinema Bonovcnture— Zito (Univ), 7th wk Good
Cinema Festival The Feor (SR) ExceCcnt
Cinema Place du Conodo— funny Girl (Col),
Good
5th wk
^Aarle— Closely Wotched Trains
Cinema Place Ville
Good
(SR)
Cinema Westmount Squore The High
wk Commissioner (IFD), 2nd Good
(Resnais)— L'Hommc Qui Ment (SR),
Elysee
Good
-The Girlfriends (SR), 3rd wk. Good
Elysee
-ui ^= ^y — - Grande Vaconecs (SR),
5th wk Good
iperial 2001: A Space Odyssey (MGM),
26th wk Good
ew's Barbarello (Para), 3rd wk Good
I'.ace Sholoko (IFD), 2nd wk Good
,r,5ien— Le Petit Boigneur (SR), Good
2nd wk
ville— Romeo ond Juliet (Pora) ExceMent
Snow
51h \
^491 (SR), 4th wk Good
The Lost Adventure .Good
(Univ), 3rd wk.
Westmount— The Heort Is a Lonely Hunter
(WB-7A), 4th wk Good
York—The Subject Was Roses iMGM) Good
VANCOUVER
T)rive-ins are shuttering all over the place.
Recent closings include the Twilight,
Penticton, Starlite Starlite Nelson, Salmon
Arm and the Starlite, William's Lake . .
Mr. and Mrs. Manfred Hilmoc of William's
Lake were visiting Filmrow last week, enroute
to warmer climes for the winter.
Something new in midnight shows was
tried at the Towne Cinema, Guildford, when
Manager Barney Regan went with the horror
combo of "Island of Terror" and "The
Projected Man." Business was good, drawing
many of the younger adults who normally
get their thrills in the drive-ins
.
, .
Odeon Manager Johnny Bernard has had a
very successful five-week run on the revival
of "West Side Story." Highlight of the engagement
has been the large number of repeat
young adults who first saw the picture
as teenagers in high school.
Tragedy struck Filmrow when Mrs. Louise
Butler was killed, and husband Bob Butler,
booker at Universal, was injured in an accident
which occurred when Bob was turning
his car into his driveway. A sports car came
over the top of the hill, struck the Butler
car broadside, killing Mrs. Butler and the
driver of the other car instantly. At latest
reports. Bob was progressing favorably in
Vancouver General Hospital.
With Sandy Dennis in town to make a
movie, plus the resultant publicity, Odeon
took the opportunity to rush Miss Dennis'
last picture "The Fox" in six suburban theatres.
Set up on a double bill with "The Robbery."
it brought extra business to the Odeon
New Westminster, Dunbar, Fraser and Dolphin,
and the Odeon North Vancouver and
Westminster drive-ins.
Empire Manager Bill Grant and wife Jessie
celebrated their 34th wedding anniversary
with a weekend trip to Everett, Wash
Harlan Fairbanks Manager Jack Senior was
off to San Francisco for the NATO conven-
(Continued on page K-3)
K-1

I
. . . Actor
MONTR E A L
The Elysee Cinema d'art of Montreal, continuing
its policy of presenting outstanding
films, has started showing at its Sallee
Resnais the -Falstaff of Orson Welles. It is
presented in its original version with French
subtitles.
^
"No Reason to Stay" (Pour un Bout de
Papier), film short produced by the National
Film Board of Canada, has received the
"Plaquette d'or." awarded to the best film
in competition at seventh International Film
Festival on Children at La Plata, Argentina.
Five other National Film Board productions
were awarded prizes at the Festival. They
are: "Les Departs Necessaires," best scientific
film: "Paddle to the Sea," best documentary;
"World of Three." best film by
children; "Toys" and "Alphabet." honorable
mention: "World of Three." honorable mention
of the Cine-Club El Duendecito. At the
La Plata festival the National Film Board
also had an exhibit of photographs on Canada.
Twenty-seven countries participated at
the children's seventh international film festival.
Associated Screen Industries. Montreal.
successor to Associated Screen News, is said
about to be merged with Pathe-Humphries
of Canada, located in Toronto. Once a producer
of shorts and newsreels. Associated
Screen Industries in recent years has specialized
in film processing.
"Pares Atlantiques," short film of the National
Film Board of Canada, has been
awarded a prize at the 18th International
Week of Films on Tourism and Folklore at
Brussels, Belgium. Made by Denys Arcand,
"Pares Atlantiques" shows the three national
parks that the Canadian Government maintains
at Bay of Fundy, on Prince Edward
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lab. All facilities.
• Film scratches removed, waxing, old
dry films rejuvenated, new films
vacuumate treated against wear and
tear.
• UNSQUEEZED 16mm "flat" prints
made from 35mm CinemaScope films.
• "Personalized one stop service for the
film distributor."
QUEBEC FILM LABS
265 Vitre St. W. (514) 861-5483
MONTREAL, QUEBEC
Island, and on Cape Breton. The NFB film
was awarded the prize of the Union Internationale
des Organisms Officiels de Tourisme.
The Conservatory of Cinematographic
Arts of Sir George Williams University here
has started a Rumanian Film Festival. Six
films, with some in Cinemascope and eight
short films of the 1961-1966 period, will be
shown. Ion Popesco-Gopo. known as the
Rumanian Walt Disney; Marius Teodorescu,
director of archives of the National Film
at Bucharest; Henri Langlois of France,'s
Cinematheque Nationale. and professor of
cinematography at the university of Sir
George Williams and the university's director
of cinematography all will participate in
the festival.
Quebec Board of Censors has finally
agreed to allow to be shown in Montreal
"High," filmmaker Larry Kent's most recent
contribution to Canadian avant-garde films.
The film has started to be shown at the Guy
Cinema—minus a few scenes. The film was
refused Censors permission to be shown in
Montreal's international film festival last
year but since then it has been presented at
the Berlin and San Francisco Film Festivals.
production will replace "2001—A Space
Odyssey" which will have played some 28
weeks. "Ice Station Zebra" is playing on a
reserved seat basis with prices ranging from
$L50 to $3.50.
The National Film Board has shot in
35mm color a short film on Canada's leading
painter Alfred Pellan. The film, entitled
"Voir Pellan," is intended for commercial
movie houses. It is produced by Francois
Seguillon and is expected to be ready for
showing commercially early next Spring.
The Paris, France, Luxembourg Cinema,
started to feature "Le Regne du Jour," the
second color network, on its "Cineastes de
Notre Temps" program, devoted the program
to an interview with Pierre Perrault
made in Montreal last year by Jean-Louis
Comolli. editor-in-chief of Paris's "Cahiers
du Cinema." The presentation of "Lc Regne
du Jour" in Paris marks an important event
111 the history of the film. The film was first
shown at the Critic's Film Festival of Cannes
in 1967 and then at the fifth Canadian I ilm
cMival here.
Anthony Collins, director of the fcdci;ition
of Canadian Amateur Cinematogr.ipliers,
gave a lecture at Beaconsfield High
School auditorium on "The making of films
hy elementary and high school students in
order to promote development of critic.il
thinking" . .. Montreal film fans had a nostalgic
evening at the Montreal Museum oi
Fine Arts when the French-language lilm
"Le Silence est d'or." featuring Maurice
Chevalier, was shown.
Montreal filmmakers showed great interest
in the declaration made by Georges Emile
Lapalme. chairman of the Canadian Film
Development Corp., to the effect that the
crown company intends to make SIOO.OOO
available for quality awards for feature films
produced by private Canadian film producers
and shown publicly in Canada this \e.ir.
Lapalme said that "the scheme we propose
to adopt is one which has already been successfully
pioneered in Sweden and is not a
competitive in the film festival sense of the
term."
National Film Board's films currently
being
featured in Montreal movies included
"Les Pierres Nous Parlent" and "Mourir
Champion" at the Amherst Theatre: "I es
Canadiens Save Danser" at Le Dauphin;
"Objective Expo 67" and "Diableries dim
Sourcier" at the Versailles; "4.350 Pieds Sous
Terre" at the Lavel No. 2; "Precision" .it
the Galeries d'Anjou; "Atlantic Parks" .it
the Alouette; "Tattoo 67" and "Lames et
Cuivres" at the Parisien; "Atlantic Parks' .it
the Pigalle; "Au Pied de LaLettre" at the
Papineau; La Campeur DeCampe" at the
Imperial Cinerama of Montreal began to place Bonaventure; "Croisiere" at the Fleur
show to Montreal film fans a brand new de Lys" and "We Gonna Have Recess" .ii
cinerama production on Wednesday (13) the Odeon Atwater.
with Metro-Goldwyn-Mayer's Martin Ransohoff's
production of "Ice Station Zebra." The
TORONTO
Pxtensive renovations are just about completed
at the Loew's Uptown. These
include a new front and sign. The siyii is
almost flush to the building, in complimee
with a by-law for Yonge Street alone. .ANo.
an escalator has been installed on the Ion;:
front stairway, which veteran CFRB ne\\scaster
Gordon Sinclair maintains was put
in just for him. Final tests on the escal.itor
were due to be made this week. The Caii.idian
premiere of "The Shoes of the Fislicrman"
is to be held here Wednesday (20).
feature-length film made by Montreal's Another Canadian premiere came wlien
Pierre Perrault and produced by National "Star!" opened Wednesday (6) at the lini\eisity
Film Board, Montreal. In connection with
as a benefit for the Star Santa C luis
Fund. In preparation for this openini; ilic
the showing of the film, on Monday (11),
the Branch Office of Radio and Television, University was closed on Tuesday, lolKn\-
ing a very strong 23-week run of "The (hid
Couple" there. A screening of ".Star!" u.is
held lor the press and other publicity niedi.i
Daniel Massey was here for the
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BOXOFFICE

opening of "Star!" and made radio and iclevision
appearances, including Eiwood Glover's
"Luncheon Date" on the CBC-TV and
Betty Kennedy's CFRB show.
Gerry Wormald has won another Famous
Players $25 Bonus Award, this time for his
campaign for "Custer of the West." Similar
awards went to Cliff Mills of the Capitol in
St. Thomas, for his effort on behalf of "The
Graduate" and Ralph Kncebone of the Capitol
in Halifax. Nova Scotia, and Eddie Lamoureux
of the Capitol in Windsor, Ontario,
for their campaigns for "The Green Berets"
and "The Odd Couple."
The newly formed Canadian Film Editors
Guild held its first dinner-dance Friday (15)
at the Four Seasons Motel here. Glen Ludlow,
president, is hopeful that this will become
an annual event, seeing this as the
forerunner of an annual awards dinner. To
date, the CFEG has enrolled 75 members,
mostly from the Toronto area, and joined
by some from Vancouver, Edmonton, Montreal
and Halifax.
Bill Reeves, 88. eldest member of the Canadian
Motion Picture Pioneers, has passed
away here. At his retirement a few years ago,
he was projectionist at the Major-St. Clair.
Reeves had been closely associated with the
industry most of his lifetime, and frequently
visited the clubrooms of Variety's Tent 28.
Bill also did occasional work whenever his
"local," lATSE 178, needed him. "As long
as he could be around a theatre he was
happy." Pat Travers of the local said, "and
that's about the best tribute I can think of to
pay him."
New bookings at all first-run houses
moved forward to Friday, with the exception
of the Canadian premiere of "Star!" at the
University. "Pretty Poison" opened at the
Imperial. Yorkdale, Golden Mile, Runnymede
and two FP drive-ins, as did "The
Boston Strangler" at the Carhon. "The Playgirls"
and "Women of Pleasure" opened at
the Coronet, and "The Young Runaways"
with "Day of the Evil Gun" moved into the
Alhambra, Beach. Palace, Parkdale and three
Twinex drive-ins. "The Graduate" returned
to its home base—the Towne Cinema— for
its 24th smash week locally. "Ulysses" also
returned for another engagement, this time
at the Kingsway. NFB films at local houses
this week include "5,000 Miles" at the Dantorth,
"Carrousel" at the Centre, and "Child
in His Country" at the Hyland.
Crosby Productions Names
J. R. Rodgers to AMPTP
From Western Editicn
HOLLYWOOD— J.
R. Rodgers. treasurer
of Bing Crosby Productions, has been named
to replace Saul Weislow as Crosby representative
to the Ass'n of Motion Picture &
TV Producers and has been elected to the
board of directors. The appointment was
announced by Lew Wasserman, AMPTP
hoard chairman.
Milo Mandel. Columbia Pictures representative
on the board, was named to replace
Weislow on the e.xecutive committee.
Weislow recently left Crosby to become associate
counsel of AMPTP.
OT T A\N A
J^enibcrs of the Ottawa Theatre Managers
Ass'n gave a warm scndoff to Phil
Traynor. retiring manager of the Famous
Players Capitol, on his departure for a
Toronto appointment to manage the Golden
Mile. His successor at Ottawa's largest
is theatre Bert Brown, a member of the FP
25 Year Club. One of his sons is a student
at Carleton University here.
The cashiers were warned to watch for
counterfeit $10 bills of which many are being
passed in Ottawa. Meanwhile the boxoffice
girls are complaining they have difficulty in
discerning Canada's new 25 cent pieces in
nickel metal because of similarity with nickel
five-cent coins.
The new 20th Century Towne Cinema has
turned to a reserved-seat policy with advance
sale of tickets for the engagement of "Ulysses"
starting Wednesday (13), the top price
being $3. Matinees are scheduled on
Wednesday, Saturday and Sunday. Since its
opening last July the Towne conducted
regular performances, all attractions being
holdovers.
On the last night of "West Side Story,"
Manager Ernie Warren of the Elgin added
"Paper Lion" for a sneak preview. This feature
will open shortly for a regular run at
the Rideau and Britannia.
Three theatres staged special juvenile
shows at the weekend, the programs being
presented by the Elmdale, Somerset and St.
Laurent Cinema, all of the Odeon circuit.
The Simpsons-Sears Department Store had a
sale of tickets at 25 cents each for the show
at the St. Laurent unit to facilitate shopping
by adults.
Construction is proceeding in nearby Hull
on the extensive complex called Place du
in Ottawa is giving special promotion on a
coming attraction "The Boston Strangler."
which has been classified for restricted attendance
by the Ontario Censor Board.
Andre Bard, busy manager of the Towne
Cinema, managed to take time out when his
wife presented him with a baby daughter,
their second child, and the congratulations
were generous.
"The Graduate" completed its Elgin engagement
with a record run of nine months
. . . Holdovers at other theatres included:
Nelson, "2001: A Space Odyssey," seventh
week; Towne Cinema. "I, a Woman," fourth
week; Odeon Cinema II, "Petulia," fourth
week; Cinema 1, "Poor Cow," second week,
and Somerset, "I'll Never Forget What's
'Isnamc," second week . . The Famous
.
Players Capitol had a number of stage performances
which interrupted the film engagement
of "Rachel, Rachel." They were:
Abbey Tavern Singers, Thursday evening
(7); National Ballet of Canada, Saturday
(9); Jose Feliciano, guitarist, Tuesday (12);
Gilbert Becaud. French singer. Wednesday
(13), and the Kitty Wells musical show
Thursday (14).
VANCOUyER
(Continued from page K-l)
tion where he hoped to swap yarns with old
time friends Jack Reid and Frank .Soltice,
besides lining up new ideas for concession
promotions in 1969. Locally the company
has reported its very best year to date, with
a tremendous upswing, particularly in the
independent drive-ins. Even though these
have now closed for the winter, the Burbank
Candy division, acquired this year, is
keeping the plant humming with Christmas
and holiday orders. Jack also announced
that a is 3.600-square-foot addition to be
built this winter.
Gov. Cargo Wants World
Premiere for New Mexico
From Western Ed.ticn
SANTA FE, N.M.—Gov. David F.
Cargo has made a pitch to bring the world
premiere of the Warner Bros. -7 Arts film
"The Good Guys and the Bad Guys" to New
Mexico.
Len Larmour of the Star-Top Drive-In The film, budgeted at about $4,000,000.
provided encouragement for late season was shot on location in northern New Mexico
near the town of Chama in September
shows on successive nights. On the first evening
the program consisted of five features and early October.
with a free box of popcorn per car and for Cargo issued a statement to members of
Saturday evening there were gifts for ladies his motion picture committee praising them
and children.
for their efforts in helping bring the film
shooting to the state and urged them to do
all they could to assist in getting the world
premiere of the film held in New Mexico.
Portage, which includes a theatre as well as
Cargo estimated the WB-7 Arts compan\
offices, stores and apartments. Completion
spent about $750,000 in New Mexico during
the 30-day shooting.
is scheduled in 1969.
Manager Jack Critchley of the FP Regent
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BOXOFFICE November 18, 1968
K-3

I
Sell . . and Sell
Scores of busy little messages
go out every week to a tremendous
audience — and they get a tremendous
response!
Every exhibitor is
busy—buying,
selling, renting, hiring. All this is
made easier and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
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BOXOFFICE
Greatest Coverage in the Field—Most Readers ior Your Money
Four Insertions for Price of Three
BOXOFTICL ;: November li

• ADLma « EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
THE GUIDE TO I
BETTER
BOOKING AND B U S I N E S S - B U I L D I N G
Contests, Street Stunts and Tie-Ins
Ballyhoo Films at Interstate Houses
)
This young lady made a Ih/in

Regional Vets Build Public Interest in Devil's Brigade'
When Casino Theatre Manager T. E.
Raithby decided to hold a "maritime premiere"
showing of "The Devil's Brigade"
for Nova Scotian veterans of the fighting depicted
in that picture, he came up with the
biggest attention-getting campaign for a film
feature Halifax, N.S., had seen in tnany
years.
The first story on the search for veterans
of the famous World War II unit appeared
in the Mail-Star five weeks in advance of
opening night. The public's interest was
sparked and the free publicity started snowballing.
Interviews with some of the veterans
began appearing in the press. Radio and TV
soon joined in and public interest in the picture
was built to a fever pitch.
Radio Station CHNS got more than it
bargained for when announcer Bob Oxley
interviewed one vet on his program. Listeners
started telephoning in questions for the
former soldier and the brief interview
stretched into a full hour.
On television, three veterans of the brigade
were interviewed for 15 minutes on
CBC-TV's Gazette, three on CJCJ-TV's
Bonny Purdy show for 20 minutes and three
others on CJCH-TV's Backtalk for 40 minutes.
Backtalk's Bill Ozard also made the
mistake of accepting telephoned questions
from listeners. The station's switchboard was
soon jammed with incoming calls and many
questions went unanswered.
Newspaper Campaign
Rnilbbv hec:tn pre-selling "The Devil's
Brigade" in his newspaper ads a full week
before opening by inserting a special line at
the bottom of every ad for the then current
feature. The line pointed out that "The
Devil's Brigade" was coming. It was effective,
judging from the telephone traffic asking
the playdate.
The pre-opening day ad emphasized the
fact that the First Special Service Force
members from Nova Scotia would be piped
into the theatre opening day. On Dominion
Day, the day after opening, this caption
went over the two-column playdate ad:
"Help us celebrate Canada's birthday, see
Canadians in action."
Free newspaper linage included five
write-ups, generated by the veterans reunion,
totaling 1,350 lines and a scene mat
Raithby was able to place.
Radio Campaign
Raithby set up a special saturation campaign
with Radio Station CHNS. He purchased
30 one-minute spots at a big discount
and began the saturation four days in advance
of opening. The spots were broadcast
throughout the day at times aimed at reaching
particular audiences such as commuters,
housewives, workers at lunch, motorists
driving home from work and teenagers.
Free radio publicity, in addition to the interviews
with veterans, was in the form of
having the record containing the "Devil's
Brigade" theme aired. Radio Station CHNS
played it at least once a day and CFDR,
where no money was spent for spots, aired
it
at least twice a day.
Television Campaign
Nothing special was done with television.
One week prior to opening Raithby had two
30-second spots on CBC and his regular oneminute
spot on CJCH-TV. The same spots
were aired on opening weekend.
Opening Night
Opening night activities
topped off Raithby's
big campaign. The Casino was all "spit
and polish" and the Lovett Scots Piper Band
of Halifax was on hand to entertain before
the show. Among the some 80 guests attending
the premiere were 27 "Devil's Brigade"
veterans and their families. Dignitaries attending
included Nova Scotia Lt. Gov. H.
P. McKean and his wife, the mayors of Halifax
and Dartmouth and Alexander Peaslee,
United States consul general.
Publicity Is Result
Of Governor's Visit
Herb Kaplan, advertising director for
Loew's Florida Theatres, came up with a
publicity landslide when he invited Florida
Gov. Claude Kirk to inspect the construction
site of a new Loew's theatre going up in
Tampa.
Television cameramen and newspaper
photographers followed the governor's party
every step of the way as they walked through
the partially completed building and around
the construction site. The event was carried
on TV newscasts and got its share of space
in the newspapers.
Stormy Weather Stunt for
Barbarella'
Joseph P. Garvey (lii^hl). inanaiiing director
of the Granada in Buffalo, N.Y..
ix already lining up sponsored nights for
Cohimhia's "Funny Girl," which opens
at his house December 18. Shown receiving
coupons for sponsored nights
from Garvey are (from left) Mrs.
Charles P. Trapp, Saint Mark's Guild;
Nick Delgato, Mercer Club; Mrs. Harry
Spiegelman, Hadassah, and Mrs. F.
Steven Berg, Buffalo Seminary. All are
presidents of their respective organizations
and have signed up for evenings
early in the reserved seat run. Garvey
has been advertising "Funny Girl" on
the screen and with a 24-sheet shadow
box in the main lobby, has placed publicity
items in newspapers, promoted
plugs on local radio and TV shows and
has set a number of contests.
Manager Jim McDannold and his assistant
Terry Farnuin look on Hurricane Gladys
and won when they set out to promote
"Barbarella" at the Carib Theatre in Clearwater,
Fla. Their campaign packed the
house during the worst the hurricane had to
offer and resulted in a holdover.
The main point of the ballyhoo for
"Barbarella" was a street stunt in which
Farnum dressed as a spaceman and rode
through the town in howling winds and driving
rain while seated on the back of a new
convertible, promoted through a tie-in with
the local Buick dealer.
A two-column picture of Farnum in action
was carried in the local newspaper—
publicity bonus that reached those persons
behind storm-shuttered windows.
The stunt caught the fancy of the public
and they too braved the elements to fill the
Carib for the playdate.
At the theatre, spaceman Farnum. dressed
in his far-out costume, worked the door in
the lobby before and during the playdate.
McDannold reports that activities currently
going on at
his Carib Theatre include
a two bicycle giveaway scheduled for draw-
— 178 —
ing in December and local teen string band
appearances on the Carib stage, events that
keep the high school crowd coming.
I irry Fanuiiu. ussistaiu manager of the
Carib I heal re. as he appeared in the
streets of Clearwater. Fla., during the
height of Hurricane Gladys to promote
"Barbarella." The stunt paid off in
newspaper publicity and an unexpected
big boxoffice during the slarm.
BOXOFFICE Showmandiser :: Nov. 18. 1968

. . . One
. . This
. . One
. . The
^ s"EICOMMENT ^
punny Girl" (Col) was an easy winner of the
October Blue Ribbon and none came
close enough to be a runnerup. However,
four pictures received enough votes to be
given Honorable Mention: "The Heart Is a
Lonely Hunter" (WB-7A), "The Two of Us"
(Cinema V), "Rachel, Rachel" (WB-7A) and
"Mrs. Brown, You've Got a Lovely Daughter"
(MGM). It was gratifying to feel that
NSC members had enough good ones from
which to make a choice. Ballot comments
on the winner and others included these:
"Funny Girl"
"Funny Girl" is a dramatic musical. It
was a big hit here.—Mrs. Claude Franklin,
Indianapolis N.SC Group . . . Barbra Streisand
was wonderful.—Agnes E. Rockwood,
Bennington (Vt.) Banner ... It makes you
want to sing and we can use that in these
days of "angry men."—Lois Baimioel, Cleveland
MFC ... I liked this picture for its good
actinc and good sincing.—Laura M. Callaghan,
Pittsburgh BF''& TV Council ... An
original and enjoyable musical. — Mrs.
Emory W. Cowley, Indianapolis NSC
Group.
Excellent entertainment—Streisand simply
grand. Wyler shows why he is one of the
world's great directors.—Robert Spatafore,
San Francisco teacher ... It was hard to decide
between "Funny Girl" and "The Heart
Is a Lonely Hunter" but I feel "Funny Girl"
appeals to more because it is a happier film.
— Mrs. A. L. Murray, Long Beach Kappa
Kappa Gamma . . . Strikingly sentimental
and spectacularly entertaining.—Allen M.
Widem, Hartford Times . . . Who said beauty
is only skin deep? Barbra should worry!
Ruth Henderson, Kennebec Journal . . .
"Funny Girl" a top roadshow attraction.
"Rachel, Rachel" and "The Heart Is a Lonely
Hunter" are fine regular releases. I still
contend there should be two separate categories.—John
P. Recher, NATO of Md.,
Baltimore.
Musical comedies are what we need. Streisand
in her first screen effort is tops.—Harry
M. Curl. NATO of Ala., Birmingham . . .
If one likes Miss Streisand, this show is all
hers and Fanny Brice's. It is good where it
was good on Broadway and bad where it
failed there, too.—Grant Marshall, Burlington
(Iowa) Hawkeye . is solid entertainment.—
George Stump, KCMO Radio,
Kansas City.
"The Heart Is a Lonely Hunter"
A fine, sensitive picture with a moral.
Mrs. Paul Gebhart. Cleveland Cinema Club
of the most sensitive, perceptive,
and meaningful films of the season.—Earl
several who played star roles headed for stardom.—Mrs.
J. R. Muterspaugh, Indianapolis
punny Girl," "The Heart Is a Lonely
Hunter" and "The Two of Us" all
are worthy of Blue Ribbons. I'll give
"Funny Girl" the edge, since it is the
most fun-filled. However, Barbra .Streisand
must take second place for acting
honors, ju.st a step behind Joanne
Woodward's "Rachel, Rachel," an outstanding
adult film.—Dr. James K.
Loutzenhiser, film chairman. Mo.
Council on Arts.
"The Heart Is a Lonely Hunter" is
simple and simply beautiful, with a universality
that is unpretentious. Alan Arkin
is first-rate in it.— Robert Elowitch,
Portland (Me.) Evening Express . . .
Alan Arkin is outstanding and this is
one of the top films of the year.—Kim
Larsen, Denver Register . . . Working
with the hearing handicapped made this
extremely interesting to me. Alan Arkin
was superb as the deaf mute.—Mrs.
John A. Smith, Pittsburgh BF & TV
Council.
"The Two of Us" is delightful entertainment—a
rare humorous look at the
mysteries of youth vs. age. The acting
is superb by both Michel Simon and
Alain Cohen.—Mai Vincent, Norfolk
Virginian-Pilot . . . This film does more
for racial understanding than pickets,
protests or confrontations.—Mrs. Maurice
E. McLoughlin, Nat'l D.A.R.,
Brooklyn ... A valuable lesson in tolerance.—Alvin
Easter, Cinema Magazine.
Rachel is not for teenyboppers—but
then neither is Barbra Streisand.
Wayne Allen, State-Journal Register,
III. . . . Springfield, "Mrs. Brown,
You've Got a Lovely Daughter" is a delightful
British musical with lots of zingy
music, so gets my vote for family entertainment.—Mrs.
Kenneth C. Wilson,
San Francisco MP & TV Council.
NSC Group ... A moving film, brilliantly
acted and directed, with a message that
should have meaning for everyone.—Carole
Kass. Richmond Times-Dispatch ... This
stands way out above everything but "Rachel,
Rachel."—Howard Pearson, Deseret
News, Salt Lake City ... If not Academy
Award material in some way, it would be a
sad mistake. Arkin and Miss Locke are especially
sensitive in their roles.—Holly D.
Spence, Lincoln (Neb.) Journal-Star.
This film is without a doubt one of the
most heart-warming, poignant stories to be
J. Dias, New Bedford Standard-Times . . .
"The Heart Is a L5nely Hunter" is an excellent
picture but too sad for children.— Mrs.
C. R. Beltz. Grosse Pointe MPC . . . Toughest
decision I ever had to make— "Funny a time in which loneliness is so prevalent.
its intense focus on human relationships in
Girl" over "The Heart Is a Lonely Hunter." Alan Arkin does a magnificent job as a deaf
which would be a winner on any other other mute.—Nancy Sparks, Wichita Beacon.
ballot.—Charles Petzold, Camden Courier- One of the most sensitive films I have seen
Post.
in years.—Bradford F. Swan. Providence
A beautiful story, superb acting and a conversation
piece. True to life, with a
Journal . of the great films in a long
moral
filmed this year. I would strongly urge every
member of the family to see it, because of
time. You go away with a much better understanding
of the terrible loneliness there
is in a crowded world.—Mrs. Eugene Fried,
BOXOFFICE Showmandiser :: Nov. 18, 1968 — 179 —
Cleveland MPC . film has heart and
compassion in this age of violence and insecurity.—
Mrs. S. F. Sprengel, Sheboygan
BFC . . . This is humanity at its disgusting
best. Everyone should sec this film.—Emery
Wister, Charlotte News . . . Good, strong,
real family entertainment at its very best.
Alan Arkin is at his greatest.—Wayne
Grccnhaw, Montgomery Advertiser.
"The Two of Us"
Anne Francis deserves an Oscar for "Funny
Girl." It's obvious her better scenes were
cut out in that pretentious film. Such inconsiderate
action was not fair to her. Therefore
1 vote for "The Two of Us," which deserves
its many awards.—Don Leigh McCulty,
Clarksburg (W. Va.) Theatrical Services . . .
The character delineation of the elderly
trench peasant with violent anti-Semitic beliefs
and the young Jewish boy sent to the
country during the Nazi invasion is sensitive
and moving.—Mrs. Harold E. Kerwin, New
Bedford BFC.
"The Two of Us" is just beautiful.— Frank
Meyer. Miami Beach Sun . . . Let children
find out what it may have been like—at least
;i Utile—to have had a chance to live with
a grandfather.—Sister Bede Sullivan, Lillis
High School. Kansas City.
"Rachel, Rachel"
"Rachel, Rachel" wins my vote in a walk
—but only because "The Two of Us" is in
French.—Archer Winsten, New York Post
... At last! An excellent movie well acted
and with promising direction.—Bob Sokolsky.
Buffalo Courier-Express ... It gets a
bit tedious but it is cood.—Tom Sullivan,
Hackensack Record and Call . . . While not
a true family film, it is the best picture. Except
for the current photographic effects, it
is like a "throw-back" film to the golden days
of filmmaking in the thirties. It presents an
"idea" and not a "cause."— Al Shea. WDSU,
New Orleans.
Miscellaneous
"Mrs. Brown, You've Got a Lovely
Daughter" will be a strain on some families
but it is still essentially a good, all-around
^how.—Tom Peck. Charleston Evening Post
. . . For the family, a good dog story but it
was hard to choose between it and "Funny
Girl," which is sad.—Mrs. William A. Dalton,
I.F.C.A., Avon, N.J. . . . Delightful and
refreshing, with a very personable group of
young people.— Mrs. Henry F. McGill, Atlanta
PTA.
I found "The Heart Is a Lonely Hunter"
and "Rachel, Rachel" two of the most moving
films of the year, but for the sake of the
record. I want to cast my vote for a film
which not only should be seen for its content,
but also because it introduces a brilliant new
director-actor, Peter Bogdanovich. to the
world of movie-making. The film is called
"Targets" and it is a plea for stricter gun
laws. It is beautifully photographed, tensely
edited and nicely played by Boris Karloff in
a tongue-in-cheek role. It is a film which will
slip through a town without anyone knowing
about Tt and I would hate to see this happen.—James
L. Limbacher, Dearborn Press.
"Rachel, Rachel" is the only film listed
we've seen locally and I wouldn't suggest it
for the family. So many movies these days
are horrible, full of violence, or impossible
like "Prudence and the Pill."—Dorothy R.
Shank. WJJL Radio. Niagara Falls . . . Only
pictures here to date are not suitable for
family entertainment.— Brainard Piatt. Dayton
Journal Herald.

XHIBITOR HAS HIS SAY
S- ABOUT PICTURESI
COLUMBIA
Berserk (Col)—Joan Crawford, Ty Hardin,
Judy Geeson. This picture was a pleasant
surprise as it did above average business
and without N.S.S. services. It is the first
of its kind to click here, as horror pictures
normally die here.—Ken Christianson, Roxy
Theatre. Washburn, N.D. Pop. 913.
METRO-GOLDWYN-MAYER
Day of the Evil Gun (MGM)—Glenn
Ford, Arthur Kennedy, Dean Jagger. A good
still turns out well for Elvis, and coupled
with Nancy Sinatra this was better yet. He
has always been and is still one of our best
draws (community theatre type), although we
keep hearing he is dropping in some areas.
Parents aren't afraid to send their kids to a
movie such as this. In fact, many of our
young mothers were his first fans, and they
turn out with their kiddies, and all go away
happy! Makes us happy to be exhibitors!
Carrie Ortman, Ortman Theatre, Hennessey,
Okla.
.Speedway (MGM)— Elvis Presley, Nancy
Sinatra, Bill Bixby. Presley and Sinatra make
a "hot" combination in my estimation. My
young folks must agree, for not a car pulled
out during this show. Good color, fair story,
and some racing car thrills are strong selling
points. I doubled with "Stay Away, Joe"
from MGM to give the football and rodeo
competition a run for their money. Played
'Green Berets' a Big Hit
And Fine War Picture
"Ihc C;recn Bcrels" from Warner
Bros.-? Arts went «tver bij;. It is a j>ood
money picture and a fine \>ar picture.
Fix theatre
Lapeer, Mich.
KI.MER KNAl'l
Calls 'Fastest Guitar
Best MGM Film o{ Year
I wish I could get one a week like
"I he Fastest Guitar Alive" from MGM.
It is the best MGM of the year. My love
affair with Leo had begun to cool until
now.
Cozy Theatre
Lockwood, Mo.
CHARLES BURTON
Alamo, The (UA)—John Wayne, Richard
Widmark, Richard Boone. A very good picture
since it was made in Texas! Business
was so-so. The last scene was the best!
Played 7 days. Weather: Fair.—Mrs. Ada
G. Otwell, Empire Theatre, San Antonio,
Tex. Pop. 800,000.
Bible, The (20th-Fox)—John Huston,
Ava Gardner, Peter O'Toole. An excellent
film! Slow moving at first, but it picks up.
The filming of the animals boarding Noah's
Ark is outstanding. Very good comments.
Only fair business even though I doubled
my advertising for it. Be sure to play it.
Played Fri., Sat., Sun. Weather: Cool.—
Jerry Brekke, Hebron Theatre, Hebron,
N.D. Pop. 1,400.
Prudence and the Pill
(20th-Fox)—Deborah
Kerr, David Niven, Robert Coote. 1
showed this to "adults only." Good comedy
lor adults. Good average boxoffice. Played
7 days.—Elmer Knapp, Pix Theatre, Lapeer,
Mich. Pop. 8,000.
Valley of the Dolls (2()th-Fox)—B;ub;iTM
Parkins. Patly Duke. Sharon Tate. This did a
lillle more than I thought it would, but nowhere
near what 20th-Fox thought it would.
Played Fri., Sat. Weather: Good.— M. W.
Long. Lans Theatre. Lansing, Iowa. Pop
\.M)n.
UNITED ARTISTS
Good, the Bad and the Ugly, The (UA)—
Clint Eastwood, Lee Van Cleef, Aldo Giuffre.
Why these rough, brutal, uneven movies
do business is beyond me. Another in the
dollar series that has draw. Even without
N.S.S. services this picture will draw. Played
Sun., Mon. Weather: Cool.—Ken Christianson,
Roxy Theatre, Washburn, N.D. Pop.
913.
Hang 'Em High (UA)—Clint Eastwood,
Inger Stevens, Ed Begley. Westerns are a
good draw in a small town. This was above
average. Played 7 days.—Elmer Knapp, Pix
Theatre, Lapeer, Mich. Pop. 8,000.
Private Navy of Sgt. O'FarreU, The (UA)
Bob Hope, Phyllis Diller, Jeffrey Hunter.
Not much to rave about. No business on it.
western with a non-selling title. Glenn Ford
It
is popular here, but too much else to do hurt Fri., Sat. Weather: Fine.— I. Roche, could be that we arc getting
Starlitc
too much of
this playable feature. Played Fri., Sat. Weather:
Fair.—Ken Christianson, Roxy Theatre, Where Were You When Hope. Played Sat., Sun..
Drive-In, Chipley, Fla.
Diller via the movies, T.V., some with Bob
the Lights Went
Mon. Weather:
Wa-shburn. N.D. Pop. 913.
Out? (MGM)—Doris Day, Robert Morse,
Good.—Leon Kidwell, Rex Theatre, Konawa.
Okla.
Guns for San Sebastian (MGM)— Anthony
Quinn, Anjanelte Comer, Charles ter than the last Doris Day pictures. Pla\cci
UNIVERSAL
Terry-Thomas. This was a good movie, bet-
Bronson. This is an action packed picture. Sun., Mon., Tues.—W. S. Funk, East Main Pink Jungle, The (Univ)—James Garner,
If you like action pictures this is the one. Drive-In, Lake City, S.C. Pop. 4,000.
Eva Renzi, George Kennedy. This is a very
Anthony Quinn is a great actor. Did good
good movie, with loads of action and suspense.
The musical score is very good. Small
business. Small towns, play it. Played
PARAMOUNT
Sun.
to Tues. Weather: Rainy.—P. V. Karabian, Nevada Smith (Para) — Steve McQueen, towns, play it. We did good business. Played
Pine Theatre, Ste. Adele, Que. Pop. 4,000. Karl Maiden, Brian Keith. Repeated this Wed. to Sat. Weather: Fair.—P. V. Karabian,
film to fine business.
Guns for San Sebastian (MGM) — McQueen is the top
Anthony
Quinn, Anjanette Comer, Charles
P.J. (Univ)—George Peppard, Raymond
Pine Theatre, St. Adele, Que. Pop. 4,000.
star in these parts. Played Thurs. through
Sat. Weather: Cool.—Charles Burton,
Bronson. A real good
Cozy
western that only did
Burr, Gayle Hunnicutt. Just another programer.
I found little to shout about includ-
Theatre, Lockwood, Mo. Pop. 852.
average business. Played Fri., Sat. Weather:
Rain.—M.W. Long, Lans Theatre, Lansing, Sons of Katie Elder, The (Para) — John ing the title. Played Thurs., Fri., Sat. Weather:
Chilly.—Charles Burton, Tri-Cities
Iowa. Pop. 1,300.
Wayne, Dean Martin, Martha Hyer. A great
Speedway movie
(MGM)—Elvis Presley, Nancy
which my customers wanted to see Drive-In, Lockwood, Mo. Pop. 850.
.Sinatra, Bill Bixby.
once more.
Smooth,
Played
fast and
Sat.—W. S. Funk, East
in high
gear, as the poster read! Our
Main Drive-In. Lake City, S.C. Pop. 4,000. WARNER BR0S.-7 ARTS
regular clientele
Bonnie and Clyde (WB-7A) — Warren
20TH CENTURY-FOX
Beatty, Faye Dunaway, Michael J. Pollard.
This was the second time around for this one.
It did very good business with the young
people. Played with "Arizona Bushwhackers"
from Paramount. Played Fri., Sat.—James
Trowbridge, Galli Curci Theatre, Margaretville,
N.Y.
Firecreek (WB-7A) — James Stewart,
Henry Fonda, Inger Stevens. Now here is
a fine western that should do well in most
small towns, but it didn't in mine. I played
a fall festival, which probably didn't help.
But what should you show? Played Sat.,
Sun., Mon. Weather: Windy.—Jerry Brekke,
Hebron Theatre, Hebron, N.D. Pop. 1,400.
Disney's Special Magic
In 'The Jungle Book'
No other company offers the special
"magic" thai (he Disnej pictures have.
I played "Ihc Jungle Book" from
Bucna Vista, accompanying it with
"Flash, the Teenage Otter," a featurette
fnmi the same company. Although the
featurette was very good the children
kept asking when "The Jungle Book"
would be on.
JERRY BREKKE
Hebron Theatre
Hebron, N.D.
180- BOXOFFICE Showmandiser :; Nov. 18, 1968

'
I
BOXOFFICE BOOKINGUIDE
An interpretive onolysis of lay and tradeprcss reviews. Running time is in parentheses. Tl
minus signs indicate degree of merit. Listings cover current reviews, updated regularly. 1
mcnf also serves as on ALPHABETICAL INDEX to feature releases, c is tor CinemoSco[
BOXOFFICE
Blue Ribbon Aword; O Color Photography. Notional Catholic Office (NCO) ratings: A1 —
able for General Patronage; A2— Unobjectionable for Adults or Adolescents; A3— Uno
for Adults; A4— Morally Unobjectionable for Adults, with Reservations; B—Objectionable
All; C—Condemned. For listings by company in the order of release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
+t Very Good; t Good; — Fair; — Poor; — Very Poor rated 2 pluses, as 2 minuses.
Accatone! (120) Melo Brandon 5-27-68 -f +
4151 ©African Safari (98) Doc ...Crown Infl 10-21-6S ff
4121©AnBels From Hell
(86) Motorcycle AlP S.17-68
I
4123 ©Anory Breed, The
(89) Motorcycle D CUE 6-24-68 +
4143 ©Anyone Can Play (88) D Para 9-23-68 B ±
4123 ©Anzio (117) (g War Col 4- 24-68 A3 + - -f
Artists Under the Big Top: Perplexed
(100) Al F Kairos 10-14-68 ±
4121 ©Assignment K (97) (§ Spy D Col 6-17-68 A3 ± — -f
Audition (47) Melo ... Brandon Films 9-2-68 +
—B
4120 ©Bandolero! (106) pW 20th-Fox 6-10-68 A3 ± = +
4150 ©Barbarclla (98) p F Para 10-14-58 C ± d: -f
4106 ©Battle Beneath the Earth
(92) SF MGM 4-22-68 A2 ± + +
4105 ©Belle dc Jour (100) D AA 4-22-68 B + + +
4101 ©Benjamin (100) CD Para 4- 1-68 C + -f +
4134 ©Big Gundown, The (90) (Si W Col 8-12-68 B + ± +
©Birds in Peru (96) D Regional 9-16-68 C ± ±l
4147 ©Bliss of Mrs. Blossom, The
(93) C Para 10- 7-68 A3 + + -f
4143 ©Bofors Gun. The (106) D .-.-Regional 9-23-68 A4 -f -f 4118 ©Boom! (113) p D Univ 4- 3-68 B ± ± +
4145 ©Born Wild (100) D AlP 9-30-68 B + -f
4149 ©Boston Stranglcr, The
(116) P) D 20th- Fox 10-14-68 + ff
Bride Wore Black, The (107) D..Lopert 7- 1-68 A3 + + +
4154 ©Bullitt (113) Ac WB-7A 10-28-68 A3 + + -f

Times
Univ
BV
REVIEW DIGEST
&ND ALPHABETICAL INDEX
" Vcry Good; + Good; ^ Fair; — Poor; — Very Poor. roted 2 pluses, — as 2 minuses.
z I i I i li i llrll
U29 0Li»ely Way to Die, A
(103) Cr-My Univ 7-22-68 B + ±
—M—
1103 C Madman (100) I Cr Univ 4. 8-6> A3 + +
OMajin (86) Melo Daiei 8-26-68 ± ±
PartOMan With the Balloons, The
(85) Tragi-Comedy Sigma III 7- 8-68 C + ±
tl38(SlManli5 in Lace
(SO) Melo Boxoffice Infl 9- 2-68 ±
OMarnage Cnme Tumblino Down, The
(S8) Royal Films Infl 11-11-68 +
Mingus (61) Doc Film-Makers' 7- 1-68 ± -|lllSOMini-Skirt
Moh. The (82) Ac Melo AlP 6-3-68 8 -f +
4107OMinute to Pray, a Second to Die, A
(103) WB CRC 4-29-68 A3 -)- +
4157 OMi'sion Stardust
(95) S SF Times Films 11-11.68 ±
4120 ©Mrs. Brown, You've Got a Lovely
Daughter (95) (g M MGM 6-10-68 Al + +
a la -f Murder Mod (80) Satire Aries 7-29-68 ±
©Murder, Czech
Style
(90) Black kComedy Royal 8-26-68 B — ~
—N
CNakfd Wo.lit (92) Doc -
4103 ©Name of the Game Is Kill!, The
11.11-68 ^
(88) My Fanfare 4- 8-68 + +
Najarin (92) Melo Altura 7-29-68 A3 + +
4152.QNegatives (90) Psycho D Cont'l 10-21-68 ± =!:
4116 U ©Never a Dull Moment (100) C .
5-27-68 Al -f tt
New Japanese Cinema. The
+
(..) Compilation Film-Makers' 5-20-68
New York City—The Most
(50) Doc New York Times 7-15-68 -f +
of Cont'l 4152 Niijht the Livimj Dead (90) Ho D 10-21-68 — —
No More Excuses (52) Satire Rogosin 6-10-68 -f ±
Northern
Safari
(180) Doc Keith F. Adams Films 7- 8-68 + ±
Obsession (104) D O.R.P. 9-16-68 -f ±
4108 t. ©Odd Couple, The (105) ® C . . Para
4-29-68 A3 -f ++
4144 ©Oedipus the King (97) Univ 9-23-68 + ff
4140 ©Oldest Profession, The
(97) CD VIP Dist. 9-9-68 it ±
4130 $100 a Night (85) Melo Mishkin 7-22-68 -f
4155 ©Only When I Larf (104) CD Para 11- 4-68 A3 + +
II lilS*
+ + * + frf2-
+ -f
+ 5+
2+2-
-f + 6+
± ± 5+3-
1+1-
2+1-
4+1-
1+1-
4+2-
2+1-
± + 2+4-
1+1-
- ± 4+2-
+ 3+
+ 3+2-
± + 7+2-
1+
2+
H2-
2+1-
4148 ©Pacer Lion (107) C AU 10- 7-68 Al -f -f
Paris in the Month of August
(94) D Trans-Lux 5-13-68 +
©Party, The (97) ® Farce C UA 3-25-68 + 4100 A3 ±
4109OPclulia (105) CD WB-7A 5- 6-68 A3 ± +
4132 ©Pink Jungle. The (104) rs Ad .
40S9 C> ©Planet of the APes (89) (g,
7-29-68 A2 +
SF Allegory 2mh-Fox 2-19-68 A3 ++ ++
^Portrait of Chieko (125) Melo Shockiku 6- 3-68 +
4141 ©Pretty Poison (89) D 20th-Fox 9- 16-68 A3 -f di
4114 ©Private Navy of Sgt. O'Farrell, The
(92) C UA 5-20-68 A2 -(- ±
4153 ©Project X (97) SF Para 10-28-68 A2 + -
4137 Piomiscuous Sex. The (94) Melo Mishkin 9- 2-68 -f
-|- 4113 ©Prudence and the Pill (92) C 20th-Foj( 5-20-68 B +
©Queen, The (68) Doc ...Grove Press
— R
7- 8-68 +
Infl -f ©Rabble, The (116) Melo Frank Lee 5-20-68 -
-|- 41380Rachel, Rachel (101) D WB-7A 9- 2-68 A3 ±
Report on the Party and the Guests. A
(70) Pol Al Sigma III 10- 7-68 A3 -f
-|- 4146 ©Rohby (90) Melo Bluewood 9-30-68 ±
4142 ©Romeo and Juliet (138) D Para 9-16-68 + ±
4140 ORomeo and Juliet (90) D .World Ent. 9- 9-68 + ±
4118 ©Rosemary's Baby (136) Sut D ...Para 6- 3-68 C |f H
4133 ©Salt and Pepper (101) C Thriller ..UA 8-12-68 B -(- ±
4112 ©Savage Seven, The (96) Ac AlP 513-68 B + ±
4156 ©Secret Ceremony (109) D Univ U- 4-68 A4 -)- 4
Secret Cinema, Tlie (30)
Satire SchulenbergBartel 6-17-68 +
4125 ©Secret Life of an American Wife, The
(92) C 20th-Fox 7- 1-68 B + +
-f
Scrolls II ©Secret (106) Melo ...Toho 6-10-68 -
4096 ©Secret War of Harry Frlgg, The
(110) (S) C Univ 3-U-68 A2 + +
Senso (125) Melo Fleetwood 7-29-68 + +
6

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ill
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^
'^s
lill
g sill §
°^ IhS ° fee °,
2c3
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o§ 1
Ui
p-i
Ml
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.E = S
ill
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2 £ S
ag

D..gS4
(125)
Stacy
Locke.
Sondra
Arkln.
Alan
Barrett
Laiirlnda
jr..
Keach
.855
(145)
Rainhow
©Fenian's
Petula
Steele,
Toimny
Aslalre,
Fred
Oark
Toklas
Alice
You,
Love
I
iil
s
M.
®
B.
ill
©1
"h
^ i
I I

.
.: Oh
.
,
Willie
Spy
, . Melo.
, Oct
May
May
Feb
Sen
Bid (93) S, M. July I
Sex
. Dec
. .
Doc
Mar
COMING
FEATURE CHART
D^^e
MISCELLANEOUS
ALLIED ARTISTS
AMERICANA ENTERTAINMENT
in the Jungle
LEACOCK PENNEBAKER
©Last Summer
©Fireball Jungle (, ) ,0 Oct 68
Sus D. .Aug (
Ilarlwra llfrshey, Cathy Bun
Burns,
.lolin Russell, Lon Chaney
Fawn Silver. Jo;
]r
Ii.nldsnn. Iflchard Tliomas
Kirby. Alan Mlxr.n
OTIic Fountain of Love
Harbara Ilcrsliey, Oithy Burns ©Mtnty Walsh
ARIES DOCUMENTARIES
MANSON
Lee Marvin
Murder la Mod
©Femmina (97) ...Love D. Sep 68
Pied AMERICAN INTERNATIONAL
Piper of Tucson .
(SO)
Satire.
MIrielle llarc. Hardy Kiug.-r
(CasI not announced)
Margo Norton. Andra Akcr
©The Dark
McABEE PICTURES
Martin. William Flnley
(fast not !
OAfric.in Sa
15 From Rome (87) ..CD. Apr i
Steve McQueen
©The Devil's Eioht
AUDUBON
Vlttorlo CiLSsman, Ugo Tognazzl.
Christnpher George. Fabian
©The Summer Look D . Thcrese and Isabelle
EMERSON
Mnrlsa Merlinl. MIchcle Mercler
©Dc Sade
©Twisted Nerve
D..6902 (115) ®
D.. May 68 ©Just Like
Hayley
Keli iJullea, Scnta
MUls, Hywel
Berger
Bennett
Bssy Persson. Anna Gael
(89) C, Jar. 69 MISHKIN
©Carmen, Baby
©Dunwich
©Your Own Thing
(90) ® D. Aug 68 Wendy Craig. PrancLs Mathews
The Filthy Five (96) Melo. Aug 68
Ufa T,evka, Carl
©Seven Against
,\imc
the
Linden.
(Roadshow
Sun
.Mali Garth
(Cast not announced)
1970)
©C.imille 2000 .
(115)
Tricks of the War..M:
Trade
©Explosion
Ilaiileic Gaulii-rl
Brian O'Shaugtuiessy
(831 Melo Oct 68
(Cast not announced)
PARAMOUNT
Mark of the Gun M:ir\ CirliT.
(85) . .W. .At
Jormlhan East
BLUEWOOD
Row llagan, CtirLs Carter
©Lola
Sopistic;
©Adventurers. The
©Robby ,.(90)
©Gregorio and His Angel
©The Oblonj Box
Bekim Feymu. Candice Bergen
(92) D., Sep 68 Three Days and a Child
©The Betrayal D
Broderh-k Crawford. Tin Tan
(90) D.
BOXOFFICE INT'L
.Su/y Kendall. Kenneth .More
©Stranger in Hollywood
Odileil Kotler. Judith Sole!
Agony of Love (S3) . . Melo.
©Catch
Apr
22
68 (96)
Satii
D..Sep68 Asherov
Pat Barrington. Parker Garvey
Sue
Alan Arkln
Bernard, Guy Cecoll
Diary of a Swinger
Hamlet (120)
NEW YORKER FILMS
©Darling Lili
(75) Melo.. Apr 68
Ichell
©Far From Vietnam
Julie Andrews. Paul Newman
Joanna Curtningtlam. Rose Conti ©Jeiin -Wife Child
(90) BUENA VISTA
Doc
©Goodbye, Columbus
Cargo of Love (70) . .Melo. . 68
Don't Look Now (116)
Itlchmd Benjamin. J.ack KUigii
Shehn Britt. Tony Pa.sca!. Gloria
Hollywood
OLYMPIC INT'L
Terry-Tlwmas. Bouivil.
Ii rlmany. ©My Sam Stewart
Side of the Mountain ©The Animal
.
(88) D.
Cool It
Ted
Baby (75) . .Melo. .May Bc-cl.'s. Tlleo.iiirp 68
ion
Blkel
Lovebirds
The Bite (62) D.
Beverly Baum. Joe Marina
Swiss Family Robinson (126) C Ad . VVh.il .1 Lii'.flv War!
(91) D.
. Kitten in the Cage
John Mills. Dnrothy ©What
McGulre,
Am I The Satanisf (64) D
(79) Melo..Jun68 LeIi.iy
.Tames M.ac.Arthur
Van llyke, Al Hi, I . J.,lmny S ©Temple o( Eros (20)
Miriam Elliot. Ted Brown
©Sinphony (20)
Venus in Furs (75) . . Jun 68 EVE PRODUCTIONS
CINERAMA
Women of Desire (71) Melo. Sep 68 ©Finders Keepers, Lovers
PEPPERCORN-WORMSER
©East of Java Ad. Tiffany .
James. Harold Lasko
Weepers! (71) . D. .June ( Fists in
20TH His Pockets
CENTURY-FOX
Maximilian Sclwll. Plane Baker
©Mantis in Lace (80) Melo
, 68 Anne (Ttapman. Lavellc Rohy. Pa (105) D..Apr68
©The Mudskipper (Todd-AO) ..C. ©The Boston Strangler Susan Stewart. Vic Lance
Lockwood. Gordon ((p)
Weseourt
Gregory Peck
Tony Curtis. Hrnry Fonda,
Suburban Pagans (75) Melo,. Sep 68
©The Kennedy
Cara Peters. Carole Saunders FANFARE
Rover Ad. .
Four Kind Love (, .) .
Anthony Qulnn, Rosanna Schlafflno. ©Decline
68 ©The Name of the Game Is Kill PROMINENT
and Fall Satire, ,
• (75) .- ,D, Octes (88) Ho Sus.. Mar (
Rita Haynnrth. Richard Johnson Genevieve Page. Leo McKem,
01 Even Met Happy Gypsies
Colin
Girl With Hungry Eyes ( . . ) . . Nov 68 Jack [.,ord. Siwan Strasberg
Blakely
(90) Folk D.. May 68
Rekin FeJimlii. Ollvera
©The Guru BRANDON
Vucn.
C.
FILM-MAKERS' DIST. CENTER Rata Zhojinoric
mta Tushlngham
Competition (84) Semi-Doc. . 68 Windflowers
©Hard Contract f; Rom Jan Vos-treil.
D.
Franktlsek Zeman
(75) Experimental Film ..Mar£ ROGOSIN FILMS
.
JamcH t'ohurn. Lee Remlck
Accatone! (120) ....Melo.Ji John Kramer. Pola ChapeUe
No More Excuses
Burt Lancaster. Patrick
Franco
( I'Neal
ClUi. Franca Pasat
Winter Kept Us Warm
©Hello. Dolly! (52)
M..
Satire. Jun 68
The Death of the Ape
(80) Melo., Mar « Robert Downey.
©Hook, Line and Sinker Rnrlira .
Streisand,
Allen
W,illpr Matthau.
Abel,
Man (72) Satire. Jul 68 John Labnw. Henry Tarvainen
Lawrence
Jerry Lewis
Mlctiael Crawford,
Wolf, Prentice
Louis
Wllhlte
Rudolf
The New Japanese
©Lock Up Your Daughters
(CJustlne
Martin Rusek
Cinema Compilation. . May 68 SCHOENFELD
Christopher Plummer, Susannah York Anouk .Umee. Olrk Bogard*
(Seven BRENNER
Japanese experimental films) Attempt to Kill
©Mackenna's
Michael
Gold
York
" "
(58) ...D. Feb 68
The Edge
Ad
(100) " Avant-Garde Study Derek Farr
Who's That Kn
Gregory Peck.
Jack
Onur Rader.
Sksrlf, Tim Julie
Griffin, Anne Incident at Midnight (57)
Doorf
D . 68
(90) D. Sep 68
Newmar
Warseh
William Sylvester
Zlna Bethune. Harvey Keltel
Mlngus (61)
©The
Doc. Jun 68 Never Back Losers (61 1
Southern Star
D . . Mar 68
D
Oeorce Segal. Ursula Andrew
CAMBIST Oiarles
FILMS, INC.
Mlngus, Charles McPherson Jack Medley
Come Back Baby (100) Melo. Jun 68 On the Run (59)
Orson Welles
he Female
D. Apr
(90) D. Dec 68
68
John Terry Biebllng. Barbara
Maloas Mystery (59)
©The Wrecking Crew D ©Pretty Poison Isabel
...D. Apr
Sus
Sarli. D
Francisco Rabal
68
TeltelbsuiB
Dean Martin. Elke Sommer
Anthony Perkins. Tuesday Put
Weld
Up Or Shut Up (83) D..Jul6S
Backfire (59)
©Star! (Todd-AO) Isabel
D, May 68
DM.
Sarll
FLEETWOOD FILMS
Zena Marshall
CONTINENTAL
Julie Andrews. Richard Crenns CHEVRON
©Sense (125) Melo.. Aug 68 larriage of Convenience
©Slaves
Alida Valli. ©How Farley
to Seduce a Playboy
Granger,
(94) C Mss.s1mo (58)
.
D. May 68
Orotti. Hei2
UNITED ARTISTS
Peter Alexander. Linda
Mnog
Christian,
Moira Redmond
Sdlla Oabel. Antonella Lualdl GENENI
Hand of Night (90) .
.Jun 68
Baisers Voles
CD.
©The Astro Zombies
William Sylvester
Delphlne Seyrlg, Jean-Pierre Leaud CHILDHOOD PRODUCnONS
(94) Syndicate Ho. (90) ....
Jun
Jun
68
68
©Buona Sera, Mrs. Campbell ...C ©Tom Thumb (79) F. Jan 68
.June
Wendell Corey, John
Ritchie
Carradine
Glna LolloDrlgtda.
METRO-GOLOWYN-MAYER
Shelley Winters Maria Elena Marques
The Undertaker and
The
His
Double (56) .
Pals
Jeannette
©The ©Play Dirty
Appointment
CINEMA V
(60)
Sterke
Ho Satire. Jun 68
Clue of the Twisted
Michael Calnc. Nigel Davenport
The Two of Us (92) Feb 68 GLOBE PICTURES
(61)
©Popi
D Michel Simon. Alain Cdttea
That Woman (83) . . . Melo ., Aug 68
Lee
Alan Arkln.
Michael
Rita Moreno
Eva
Calae
Renzi. Paul Hubschmid
©The
©The
Fixer
1.000 Plane Raid
D..90
War CINEX CORP.
SIGMA III
GOLDSTONE
©Rumpo Kid (94) Mar 68
Christopher
Alan
George.
Bates. Oeorgls
Laralne
Brown
Private Relations (75) CD.. May 68 Beware the Black Willow
Sidney James. Joan Sims
Stephens. Gary Marshall
Sugar Daddy (75) . . . .CD. .
3Gho!l$— 68 (72)
Italian Style C.
D..Apr68 Hunger (112) D.Aorf
A Quiet Place in
Sophia
the Country
Loren. VlttnrJo Gassmao
.Ho Sock It to Me Baby
Sharon Kent
Per Oscarsson. Gunnel LIndblom
Franco Nero. Vanessa Redgrave,
(S7)
Ad..Aufl68 Come Play With Me (68) D
Three Day Pass (103) ....May(
©Mayerllno D. Gabrlella Orimaldl
Linda L.awrence
Harry Balrd. Nicole Berger
Omar Sharlt. Catherine Deneuve
COMMONWEALTH ©Secret UNITED
of Santa Vittoria The Man
C
Who Finally Died
©The Subject Was Roses D
©The Angry Breed
SONNEY-FRIEDMAN
Anthony Qulnn, VIrna Llsl
Patricia Neal. Jack Albertson
(89) Motorcycle D.. Jun 68
©Head Mistress (71) Satire ..May t
©Whiskey's Renegades W James MacArthur,
©Where Jan Sterltog
©Brand of Shai
Eagles Dare .
D Burt Reynolds, Angle Dickinson. ©Eve
Richard
(97) ....Jungle Ad.. Jul
Burton. Clint Eastwood
68
(71) W Junl
iissle nails
Celeste Tarnall. Robert Walker jr.
TIMES FILM
C3The CORP.
Monitors
NATIONAL GENERAL
Mondo Nudo (lOO) , Apr UNIVERSAL
(105) C Satire.. Aug
68
68
©All Neat in Black Stockings . .690
Games of Desire
liny (90) Sev D Jul «8
StockvieU, Stisan Oliver, Ed Penrloor Horner
Susan George. Victor Henry
©Birds in Peru D
Ingrid Thulln. Paul Huhschrald.
Begley. Keenan Wynn. Alan Arkln )The Oldest Profession
Jean
©Angel
Seberg. Maurice Ronet. Pier
Claudlne Auger
©The Face of War (77) Doc. Aug 68 (87)
Brasseur
CD.. Oct 68
Dayton's Devils (100) ..D ..Aug 68 l.'a'inel W.'li-li, Jeanne Moreau TRANS-INTERNATIONAL
©The 3lsadora
April Fools
0, Rory Calhoun. Lainie Kazan, Leslie See How They Come (71) CD ,
68 Eyes of Hell (. .) . .3D Ho Jan 68
Vanessa Redgrave.
Jacli Lemmon. J.lson
Catherine Dcneuve
Robards. Nielsen. Barry Sadler
The Savages From Hell
.lames Fox (Roadshow)
©Subterfuge (100) .
D. Sep 68 GROVE PRESS
(..)
©Blue
Melo Jul 68
Water. White Death
©Sweet Charity Gene Barry, Joan Collins, Siizaniia
M OThc Queen (68) Doc.
.
©A Boy Called Charlie
Shirley MacLalne
Leigh. Tom Adams. Michael Rennle, Warrcndale (100) Doc.
TRANS-LUX
Sep 68
Brown Animated Feature. (Roadshow)
Richard Todd
The Doctor Speaks Out
©The Boys in the Band
©Fu-Manchu's Kiss of Death GULF-UNITED
(86) C. Mar 68
(• )
©Charro!
WB.7 ARTS
Ad.. Tadeuss lyvmnlckl.
Oct 68
Sabine Betbman
Shirley Baton, Paris in
Christopher Lee,
(75) .Sex CD the
May
Month of August
Elvis 68
Presley. Ina Ballln
©The Arrangement
D Richard Green
(94) D. May 68
©Daddy's Gone A-Hunling D
HOFFiERG
Charies Aznavour.
KIrk Douglas.
Susan Hampshire
Deborah Faye
Carol VVliite. Paul Burke.
CROWN INrL
Scott Dunaway, Richard Boone
Guilt Is Not Mine (90) ..D. May
Hylands
©Hell
68
on Wheels (96) ..Ac. Feb 68
UNITED PICTURE CORP.
Rossanno Rrazzl.
©Assignment
Gaby Andre
to Kill Spy D. Marty Robblns, John Ashley
©Castle of Evil (SO) He My .Jan68
©A Dream of Kings D Patrick O'Neal, Sir John Gielgiid ©The Wild Rebels (90) Ac Apr
Anthony
68 IMPACT
Scott Brad>-. Virginia Maro
Qtilnn
©The Illustrated Man SF. Pastrano
.
0Di_
W«RLD ©Enemy, ENTERTAINMENT
Enemy D Rod Stc'iecr, Claire Bloom
©The Hostage
(70)
Apr 68 C*RP,
ICa.st not announced)
(82) ©The Madwoman ShMk Sus. Apr
of Chaillot CD,.
68 Antonin Kimibera. ladlslav Jansky. DouHe-Stop (10«) D..
©A Fine Pair Don O'Kelly.
C. .
Katharine
Danny
Hopburn,
Martin. John
Stmonc Slgnoret
Isle BLsrhowova
Jeremiah Sullivan. MImi TorcWn.
Rock Hudwn. Clau(ila Cartftaale
Carradine.
and
Dean Stanton
all-star cast
Anthony WaLsh, PattI FalreMld,
In
©Little
CombinatloB
Big Man
With LEACOCK-LIEBERMAN
Billy
©Picasse Summer KurU
Rom D . ©Hellcats
Dustin Hoffman
A Stravinsky Portrait
©Romeo and Juliet
Albert
(90)
Finney. Yvette Mlmleui
D. Sep 68
(S3)
May 68 (57) D( .Apr 68 Gerald Mayn]

.Vladimir
FOREIGN LANGUAGE
Rev. Date
BELGIAN
Le Dipart (89) C. 11-13-67
(I'aMie loiiii-mporar)) . Jian-l'lerie
Uaud. Caiherine Duport, Jacqueline
lilr, rata lloland
CHINESE
10-7-68
(Si^mu nil .lluduir Unisinskl
Cl0;ely Watched Trains
(89) 0. 12-4-67
(Skraa 111) •V.ifluv Ncckar. Jilka
Comi
( Bi aiidci)
ODaisies (78). .Avanl-
Garde 11-20-67
(Sitnia III) Jltka Ceihova,
Iv.ina Karb:mova, Julius Albert
Death of Tarzaii, The
(72) Satire.. 7-22-68
liiidulf lliusiasky. Jana
M.irtin l;i]

Opinions on Current Productions
^EATURE REVIEWS
oScopc; 'pi PonavJsion; it. Techn norphic processes. For story syn
The Fixer
1.S5-1
MGM 16906)
132 Minutes
Rel. Dec.
The task of bringing Bernard Malamud's Pulitzer Prize
novel. " ihe Fixer." to the screen was a mighty one, and if
director John Frankenheimer, producer Edward Lewis and
scripter Dalton Trumbo have fallen somewhat short of
their goal, they are to be commended for attempting the
nearly nnpossiDle feat of externalizing what is essentially
a novel of internal conflict. Set in Russia during the hateful
days ct the Jewish pogrom. "Ihe Fixer" centers on a
"little man," wrongly accused of ritual mm-der. whose
insistence on his innocence through years of brutal
treatment eventually raises him to the status of a folk
hero. The large cast featm-es such stars as Dirk Bogarde,
Hugh Griffith. Carol White. David Warner and Elizabeth
Hartman in small but effective roles. Alan Bates, who carries
the bui-den cf the film, has already been proven a fine
actor and his performance here is excellent. Frankenheimer's
approach is more conventional than in his previous
works such as "The Manchurian Candidate," and the
Hungarian locations, crisp Metrocolor photography and
the evocative score by Maurice Jarre cannot be faulted.
"The Fixer" has already been considerably cut, but its
132-minute running time is still too long.
Alan Bates, Dirk Bogarde, Georgia Brown,
Griffith, Elizabeth Hartman.
Hugh
TT 1 Ratio; Musical Fantasy
rieaa issi ©
Columbia (6901) 86 Minutes Rel. Nov. '68
Rita Hayworth as "Gilda" and an on-the-spot mui'der in
Saigon, Bela Lugosi and a bimip-and-grind policeman,
Vietnam refugees and T.C. Jones as Bette Davis. All this
plus Victor Mature and more in one picture? That's
"Head," a turned-on wigged-out Technicolor release from
Columbia that is clearly the most imaginative, entertaining,
and often sobering film of its type since the Beatles
cornered the market with "A Hard Day's Night." Totally
plotless, "Head" is stumringly photographed by Michael
Hugo and wonderfully edited, filled with jokes about old
movies, accepted establishment values and the current
political scene. The action centers around the Monkees, a
group admittedly manufactured for television but nowbecoming
the closest thing in America to that group from
Liverpool. The songs are in the modern vein, the visual
style in the Richard Lester-TV commercial genre, and the
appeal definitely youth-oriented. That's a big market, and
Columbia would appear to have a potent boxoffice attraction
in this Raybert production. Executive producer Bert
Schneider ana director Robert Rafelson are to be commended
for this engaging foray into the head culture,
thereby offering an acid-rock trip for even those who still
think "hash" is something made with corned beef.
Peter Tork, David Jones, Micky Dolenz, Michael Nesmith,
Annette Funicello, T. C. Jones, Victor Mature.
The Taming
°-
:^^i
'"
Times Films 85 Minutes Rel. Nov. '68
Someday someone should do an intelligent study of sexploitation
product and its audience. Until then, one can
only sit and watch films like "Ihe Taming" and wonder
whether our larger cities are really so peopled with masochists
ana various object fetishists. i''or us type, tms
Times Films release has quite a bit going for it. Ihe central
situation four- lonely strangers on a New York subway
i
having erotic fancies about one another) is interesting,
and the direction by Robert Arkless shows a knowledge
and control of the medium that could well leaa to bigger
and more broadly commercial projects. For a pleasant
change, the leading characters are rather attractive
people, and most outstanding of all, the black and white
photography by Julianna Wang is top quality, so crisp
and sharp that every bruise on our heroine's thighs stands
out proudly. Needless to say. "The Taming" has more than
its full quota of nudity, masochism and lesbian acts, plus
a novel twist with a bottle of perfume that brought to
mind "Promise her anything but give her Arpege." Although
its seems too long and repetitious, it offers the
kind of repetition (women slipping out of their underwear
time and time again
i that audiences don't tire of quickly.
In its own market. "The Taming" can't miss.
Lindsey Bowen, Liz Stevens, Sharon Church.
Sam Stewart.
The Brotherhood
1,85-1 O
Parumount iGSl."))
98 .Minutes
R:l. Uec. '68
The brotherhood of the title refers to the Mafia. Within
thi." "brotherhood" there exists an inner family conflict
between two real brothers. Despite their natural love fi-r
one another, they are not in accord. Ihe younger brother
chooses to deviate from tradition and meets opposition
from his older brother. The family gatherings are warm.
They display closeness and cameraderie. Paradoxically,
however, the code and rigidity of th? Mafia supersedes
this. Producer-director Martin Ritt has chosen this setting
for his contemporary drama and paces the excellent
screenplay by Lewis John Carlino in grim and gripping
fashion. Kirk Douglas, who also served as the c3-proaucer,
tuins in his best performance in many years. Alex Cord is
excellent as the younger brother. Luther Adier is outstanding
in a supporting role. Mai tin Ritt has achieved stature
in the past for Directing "Hud." "Hombre." "The Long Hot
Summer." and "The Spy Who Came in From the Coli."
Technicolcr photography was performed on location in
Sicily and New York City. Scenarist Carlino did extensive
research to achieve authenticity and realism. No apology
is made for unlawfulness, but some insight is provided
into the way of life of "the brotherhood."
Kirk Douglas, Alex Cord, Irene Papas, Luther .AdIer.
Susan Strasberg, Eduardo Cianelli, Joe DcSanlis.
Work Is a Four Letter Word
i g5°i
'""
%
'" "*
Univeisal 16825) 93 Minutes Rel. Aug. '68
Combining comedy with fantasy is tricky business and
director Peter Hall, legit from the Royal Shakespeare
Ccmpany, will not impress with his first film. Based on
ths stage play, "Eh?" by Henry Livings, it bears some
relaticnship to Chaplin's "Modern Times" in its use of the
theme of man's reaction to machines. The screenplay by
Jeremy Summers uses 1971 as the time element and what
plot there is has a contemporary flavor of the current unrest
and tendency to drop out by young people. David
Warner iwho appeared in "Morgan!" and is best knovm
i
in England for Shakespearean roles stars as the young
man who adopts raising giant Mexican mushrooms as a
career. Opposite him is Cilia Black, best known as a singer
but who only sings the title song here. British comedies
on the arty side have never become popular in America as
have their broader ones with mass appeal. So it looks as if
this would need expert exploitation even in art houses,
where it most likely will be booked. There is good acting
by all members of the ca.st but they seem to be swimming
upstream to put over the fantastic story theme, vague
in spots. Thomas Clyde produced and Technicolor acds to
some of the zaniest scenes.
David Warner, Cilia Black, Zia Mohyeddin, David
Waller, Elizabeth Spriggs, Alan Howard, John Stelner.
Service
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BOXOFFICE BookinGuide :: Nov. 18. 1968 4159

'
. . . They
. .
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Prograrr
THE STORY: "The Brotherhood" (Para)
Alex cord arrives in Sicily to visit his exiled brother.
Kirk uouglas. The story then unveils in flashback to the
iinie when Cord returns from the service, marries Susan
Stiasberg, and begins working foi»-the Mafia as a bookkeeper.
Cord gradually wants more involvement, and ^
starts making suggestions for new areas into which the ^nfi)
organization might expand. Douglas, perhaps partly from Ur, >
jealousy and partly from wanting to protect his younger
brother from possible consequences of deeper involvement,
opposes the suggestions. In the meantime. Douglas learns
that Iheir father and several others were killed in the past
bv a new faction in their take-over of the organization.
He learns that one of his father's group turned informant,
wliich led to the deaths of all the others. He discovers the
informant was Luther Adler, Cord's father-in-law. Douglas
proceeds t3 kill Adler. The "brotherhood" then assigns
Cord to go to Sicily to kill his brother. Douglas tells Cord
to go ahead with his job, as he must, to save his own
life and retain his standing within the organization. In a
chilling climax, brother kills brother.
EXPLOITIPS:
Emphasize that this is a gripping story about the
Mafia. Play up the star value of Kirk Douglas.
CATCHLIXES:
A B?hind-the-Headlines Expose of Organized Ciime .
It's Brother Against Brother Within the "Brotherhood"
Still Kill According to the Old Rules.

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FILMS WANTED
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BARGAINS: Two Theatre Sound Systems.
One Simplex E 4-star, $175.00 One
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GOVERNMENT SURPLUS Heyer-Shultz
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What do you need? Independent
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SPECIAL TRADE IN DEAL! He
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Rebuilt and repainted like new. Write or
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.r,N
.(J A U-FRAK/LLfRAK CITY, N.Y.UA GROTON/GROTON, CONN,' RIVOLI/NEW YORK •CINEMA 150/CARMICHAEL,CAL.CAMELOT/PAIM SPRINGS* UA CINE 150/D,jy
:
om/visiAvoaoMi3iN.ooixiw via3nd/siavaTiMVAiNi3«|oDixjw oaadvioAinN/ogi a jnid • /aio o'a I u oNiivi 3Ni3« viawoioo