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Connect for the Month of February 2009 - Birla Sun Life Mutual Fund

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Star <strong>Fund</strong><br />

House <strong>of</strong><br />

<strong>the</strong> Year - Debt<br />

Awarded by ICRA<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Dynamic Bond <strong>Fund</strong><br />

Open Ended Debt - Short Term (17 Schemes), 1 year ended 31-Dec-08<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Gilt Plus<br />

- Regular Plan<br />

Open Ended Gilt (22 Schemes), 3 years ended 31-Dec-08<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Frontline<br />

Equity <strong>Fund</strong><br />

Open Ended Diversified Equity Defensive (62 & 55 Schemes),<br />

1 & 3 years ended 31-Dec-08 resp.<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Dividend<br />

Yield Plus<br />

Open Ended Diversified Equity - Aggressive (51 Schemes),<br />

1 year ended 31-Dec-08<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> MNC <strong>Fund</strong><br />

Open Ended Diversified Equity - Aggressive (51 Schemes),<br />

1 year ended 31-Dec-08<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Liquid Plus<br />

- Institutional Plan<br />

Open Ended Liquid Plus - Institutional Plan(34 Schemes),<br />

1 year ended 31-Dec-08<br />

<strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Income Plus<br />

Open Ended Debt - Long Term (21 Schemes),<br />

3 years ended 31-Dec-08<br />

Past Per<strong>for</strong>mance is no guarantee <strong>of</strong> future results.<br />

Award Methodology & Disclaimers:<br />

ICRA <strong>Mutual</strong> <strong>Fund</strong> Awards <strong>2009</strong>: <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> <strong>Mutual</strong> <strong>Fund</strong> – “Star <strong>Fund</strong> House <strong>of</strong> <strong>the</strong> Year – Debt”: <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> <strong>Mutual</strong> <strong>Fund</strong> won Star <strong>Fund</strong> House <strong>of</strong> <strong>the</strong><br />

Year by ICRA <strong>Mutual</strong> <strong>Fund</strong> Awards <strong>2009</strong> in <strong>the</strong> Debt Category. In total 24 fund houses were eligible <strong>for</strong> <strong>the</strong> award. To qualify <strong>for</strong> <strong>the</strong> award a fund house needs to have<br />

atleast one ranked scheme in each <strong>of</strong> <strong>the</strong> four debt categories defined by ICRA. The scoring considered <strong>the</strong> asset under management and assessed <strong>the</strong> number <strong>of</strong><br />

superior per<strong>for</strong>ming schemes managed by <strong>the</strong> fund house over <strong>the</strong> one-year period ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Dynamic Bond <strong>Fund</strong> – 7-Star <strong>Fund</strong> in ‘Open<br />

Ended Debt - Short Term’ schemes category – 17 Schemes – 1 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Dividend Yield Plus – 5-Star <strong>Fund</strong> in ‘Open<br />

Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> MNC <strong>Fund</strong> – 5-Star <strong>Fund</strong> in ‘Open<br />

Ended Diversified Equity - Aggressive’ schemes Category – 51 Schemes – 1 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Frontline Equity <strong>Fund</strong> - 5-Star<br />

<strong>Fund</strong> in <strong>the</strong> category <strong>of</strong> ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 Schemes – 1 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong><br />

Frontline Equity <strong>Fund</strong> – Two 5-Star <strong>Fund</strong> Rankings both in ‘Open Ended Diversified Equity - Defensive’ schemes Category – 51 and 55 Schemes – 1 and 3 year<br />

per<strong>for</strong>mance ended 31 Dec 2008 respectively. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Liquid Plus - Institutional Plan - 5-Star <strong>Fund</strong> in <strong>the</strong> category <strong>of</strong> ‘Open Ended Liquid Plus - Institutional<br />

Plan’ schemes Category – 34 Schemes – 1 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Income Plus - 5-Star <strong>Fund</strong> in <strong>the</strong> category <strong>of</strong> ‘Open Ended Debt –<br />

Long Term schemes Category – 21 Schemes – 3 year per<strong>for</strong>mance ended 31 Dec 2008. <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> Gilt Plus-Regular Plan - 5-Star <strong>Fund</strong> in <strong>the</strong> category <strong>of</strong> ‘Open<br />

Ended Gilt’ schemes Category – 21 Schemes – 3 year per<strong>for</strong>mance ended 31 Dec 2008. The rank <strong>for</strong> <strong>the</strong> schemes is an outcome <strong>of</strong> an objective and comparative<br />

analysis against various parameters, including: risk adjusted return, fund size, company concentration, portfolio turnover and liquidity. 7-Star <strong>Fund</strong> Rank indicates -<br />

Best Per<strong>for</strong>mance amongst <strong>the</strong> 5-Star <strong>Fund</strong>s. 5-Star <strong>Fund</strong> Rank indicates - Best per<strong>for</strong>mance (Top 10% <strong>of</strong> <strong>the</strong> category). Entry/Exit Loads not considered. Past<br />

Per<strong>for</strong>mance is no guarantee <strong>of</strong> future results. Ranking Source & Publisher: ICRA Online Limited<br />

CNBC TV18 Crisil <strong>Mutual</strong> <strong>Fund</strong> House <strong>of</strong> <strong>the</strong> Year Award Methodology: <strong>Birla</strong> <strong>Sun</strong> <strong>Life</strong> <strong>Mutual</strong> <strong>Fund</strong>, Category - <strong>Mutual</strong> <strong>Fund</strong> House <strong>of</strong> <strong>the</strong> Year, out <strong>of</strong> 26 <strong>Fund</strong><br />

houses. <strong>Fund</strong> Houses winning at least two awards <strong>for</strong> <strong>the</strong>ir schemes in <strong>the</strong> category level awards <strong>for</strong> 2007 were considered <strong>for</strong> <strong>the</strong> award based on consistency <strong>of</strong> fund<br />

house's per<strong>for</strong>mance across various scheme categories in <strong>the</strong> four quarterly CRISIL CPR rankings released during <strong>the</strong> calendar year 2007. The individual CRISIL CPR<br />

ranks <strong>for</strong> <strong>the</strong>ir schemes were aggregated on a weighted average basis to arrive at <strong>the</strong> final ranks <strong>for</strong> fund houses. Detailed methodology available at www.crisil.com.

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