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ANALYSIS OF GLOBAL WINE IMPORTS<br />

AND<br />

WINE IMPORTS IN SELECTED COUNTRIES<br />

2007<br />

COMPARISON OF US IMPORT PRICES<br />

AND<br />

AVERAGE OF ALL IMPORT PRICES<br />

IN SELECTED COUNTRIES<br />

Belgium<br />

Canada<br />

China<br />

Denmark<br />

Finland<br />

France<br />

Germany<br />

Ireland<br />

Italy<br />

Japan<br />

Mexico<br />

Price <strong>of</strong> US Imports<br />

Price <strong>of</strong> All Imports<br />

Netherlands<br />

Norway<br />

Poland<br />

Russia<br />

South Korea<br />

Sweden<br />

Switzerland<br />

Taiwan<br />

United Kingdom<br />

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00<br />

PRICE/LITER $<br />

CALIFORNIA WINE EXPORT PROGRAM<br />

425 Market Street, Suite 1000, San Francisco, CA 94105<br />

Tel: 415-512-0151 Fax: 415-512-8416<br />

Home Page: calwinexport.com


TABLE OF CONTENTS<br />

ANALYSIS OF GLOBAL WINE IMPORTS<br />

AND<br />

WINE IMPORTS IN SELECTED COUNTRIES<br />

2007 (1)<br />

TABLE<br />

PAGE<br />

i I. Preface<br />

Commentary<br />

ii I. Global <strong>Wine</strong> Imports<br />

iii II. <strong>Wine</strong> Imports In Twenty-Two Selected Countries<br />

vi III. US <strong>Wine</strong> Imports – 2006 & 2007<br />

1 1 United Kingdom <strong>Wine</strong> Imports<br />

2 2 Canada <strong>Wine</strong> Imports<br />

3 3 Japan <strong>Wine</strong> Imports<br />

4 4 Germany <strong>Wine</strong> Imports<br />

5 5 Italy <strong>Wine</strong> Imports<br />

6 6 Netherlands <strong>Wine</strong> Imports<br />

7 7 Switzerland <strong>Wine</strong> Imports<br />

8 8 France <strong>Wine</strong> Imports<br />

9 9 Mexico <strong>Wine</strong> Imports<br />

10 10 Denmark <strong>Wine</strong> Imports<br />

11 11 South Korea<br />

12 12 Sweden <strong>Wine</strong> Imports<br />

13 13 China <strong>Wine</strong> Imports<br />

14 14 Ireland <strong>Wine</strong> Imports<br />

15 15 Hong Kong <strong>Wine</strong> Imports<br />

16 16 Taiwan <strong>Wine</strong> Imports<br />

17 17 Singapore <strong>Wine</strong> Imports<br />

18 18 Finland <strong>Wine</strong> Imports<br />

19 19 Russia <strong>Wine</strong> Imports<br />

20 20 Norway <strong>Wine</strong> Imports<br />

21 21 Belgium <strong>Wine</strong> Imports<br />

22 22 Poland <strong>Wine</strong> Imports<br />

Appendix 1 United States <strong>Wine</strong> Imports 2006 & 2007<br />

Appendix 2 Global <strong>Wine</strong> Consumption 2006 & 2007<br />

(1)<br />

Copyright © 2008, Trade Data & Analysis, 1100 Arroyo Dr., Pebble Beach, CA 93953. World rights reserved. No<br />

part <strong>of</strong> this publication may be stored in a retrieval system, transmitted or reproduced in any way, including but not<br />

limited to photocopy, photograph, magnetic or other record, without the prior written agreement <strong>of</strong> Trade Data &<br />

Analysis. Vol. II No.1 dated May 6, 2008. Every effort is made to verify the accuracy <strong>of</strong> the report data. The user<br />

assumes responsibility for reliance upon the figures appearing in this report. Information from users who become<br />

aware <strong>of</strong> errors or who have suggestions relating to improvements <strong>of</strong> this report is welcomed.


PREFACE<br />

This report includes commentary and data related to global wine <strong>imports</strong> and the market<br />

position <strong>of</strong> wine <strong>imports</strong> from supplier countries in twenty-two (22) foreign countries. 1<br />

The twenty-two countries included in the <strong>analysis</strong> are those that have been targeted for<br />

marketing emphasis in by the <strong>California</strong> <strong>Wine</strong> <strong>Export</strong> <strong>Program</strong>. For comparison, the<br />

report includes a summary <strong>of</strong> US wine <strong>imports</strong> in the same format that is used for the<br />

targeted countries. 2<br />

The tables include data for 2006 and 2007 relating to the value, volume and value per<br />

liter for wine <strong>imports</strong> in each <strong>of</strong> the selected countries. The table for each country lists its<br />

major wine suppliers ranked for the largest to the smallest supplier. Import quantities<br />

from other countries are combined and then added to major supplier quantities to<br />

calculate total imported wine for the individual country. Total wine <strong>imports</strong> are then<br />

deducted from total wine consumption in a specific country to determine wine<br />

consumption derived from domestically produced wine. Total wine consumption is<br />

defined as the total market in this report.<br />

Each <strong>of</strong> the tables also provides a comparison <strong>of</strong> the aggregate prices <strong>of</strong> the <strong>imports</strong> from<br />

the major suppliers as well as the aggregate price for all <strong>imports</strong>. The data for each<br />

country indicates the percentage changes from 2006 to 2007 in each category <strong>of</strong> the<br />

provided data.<br />

The data included in this report represents the combined total <strong>of</strong> products included in<br />

Harmonized Tariff Schedule (HTS) categories 2204, 2005 and 2206. In this regard it<br />

should be noted that the products included in the HTS tariff codes are not the same for<br />

each country.<br />

Appendix 2 lists the estimated wine consumption (wine market) in 2006 and 2007 in each<br />

<strong>of</strong> the targeted countries. This data is an update <strong>of</strong> global wine consumption summarized<br />

in the Trade Data & Analysis “World <strong>Wine</strong> Report – 2007. 3<br />

The data and commentary are based on trade reports provided by the Global Trade<br />

Information Services (GTIS) and reports prepared by Trade Data & Analysis (TDA).<br />

There are obvious errors in reporting <strong>of</strong> value and volume <strong>of</strong> <strong>imports</strong> by Hong Kong and<br />

Singapore. These errors are being reviewed by GTIS and the importing countries.<br />

Corrections will be made future editions <strong>of</strong> this report.<br />

1 The listed countries included in this report are United Kingdom, Canada, Japan, Germany, Italy,<br />

Netherlands, Switzerland, France, Mexico, Denmark, South Korea, Sweden, China, Ireland, Hong Kong,<br />

Taiwan, Singapore, Finland, Russia, Norway, Belgium, and Poland.<br />

2 See Appendix 1.<br />

3 See Table 5.2 World <strong>Wine</strong> Consumption 2002-2006, “World <strong>Wine</strong> Report – 2007”, Trade Data &<br />

Analysis (TDA), December 31, 2007 pages 37-41 and TDA update for April 17, 2008.<br />

i


COMMENTARY<br />

I. GLOBAL WINE IMPORTS:<br />

Global wine <strong>imports</strong> in 2006 were 8.56 billion liters (951 million 9-liter cases) and are<br />

estimated to have increased to 9.00 billion liters in 2007, equal to a 1.0 billion 9-liter<br />

cases. 4<br />

The following table compares global <strong>imports</strong> with global wine consumption in 2002,<br />

2006 and 2007: 5 GLOBAL WINE CONSUMPTION AND IMPORTS<br />

2002, 2006, 2007 AND % CHANGE<br />

(LITERS 000000)<br />

% CHANGE<br />

2002 2006 2007 6 2007/2002 2007/2006<br />

Global <strong>Wine</strong> Consumption 226,179 241,553 245,600 8.6% 1.7%<br />

Global <strong>Wine</strong> Imports 69,954 85,636 90,000 28.7% 5.1%<br />

Import % <strong>of</strong> Consumption 30.9 34.7 35.4 14.6% 2.0%<br />

The preceding table indicates that wine <strong>imports</strong> are gaining an increasing percentage <strong>of</strong><br />

global wine consumption. This is the result <strong>of</strong> an increased level <strong>of</strong> wine consumption in<br />

non-wine producing countries and a decline in wine consumption in wine producing<br />

countries during the period 2002-2007.<br />

Growth <strong>of</strong> wine <strong>imports</strong>, during the period 2002-2007 has been the most significant in<br />

China (+272%); Russia (+75%); Italy (+39%); Czech Republic (+40%); United States<br />

(+34%); Canada (+24%); France (+15%); United Kingdom (+14%) and Germany (+9%).<br />

During 2002-2007 wine <strong>imports</strong> decreases were reported in several significant wine<br />

markets including Japan (-11%); Denmark (-8%); Portugal (-30%) and South Africa (-<br />

73%).<br />

4 Source: World Vineyard, Grape and <strong>Wine</strong> Report, Table 8.1, December 2007.<br />

5 Source: World Vineyard, Grape and <strong>Wine</strong> Report, Table 5.2, December 2007.<br />

6 Estimated<br />

ii


II. WINE IMPORTS IN TWENTY-TWO (22) SELECTED COUNTRIES:<br />

The 22 countries analyzed in this section <strong>of</strong> this report are those that have been<br />

emphasized for market promotion by the <strong>California</strong> <strong>Wine</strong> <strong>Export</strong> <strong>Program</strong>. 7<br />

Tables 1-22 summarize the wine import situation in each <strong>of</strong> the selected countries. Each<br />

table indicates the value, volume and value per liter <strong>of</strong> <strong>imports</strong> for 2006 and 2007 and<br />

compares the changes between the two years. The twenty-two leading import suppliers<br />

are listed for each country. The supplying countries are ranked according to the value <strong>of</strong><br />

their <strong>imports</strong> in the destination country in 2007.<br />

Each table indicates the share (%) <strong>of</strong> the value and the volume <strong>of</strong> the import market<br />

which each supplier country represents. The tables also indicate the share (%) <strong>of</strong> the<br />

volume that each country represents in the total market. The total market <strong>analysis</strong><br />

assumes that consumption is a total <strong>of</strong> <strong>imports</strong> and locally produced wine. Unfortunately,<br />

reliable data is not available on the value <strong>of</strong> the total market in any <strong>of</strong> the countries.<br />

The United Kingdom has been the largest market for US wine exports for several<br />

decades. Logistics related to US exports to the UK have changed significantly in recent<br />

years. Increased quantities <strong>of</strong> US wine are now being shipped bulk to Italy and France<br />

for processing and bottled prior to shipment to the UK. The following table summarizes<br />

the volume <strong>of</strong> US bulk table wine exports to Italy and France in 2006 and 2007:<br />

US BULK TABLE WINE EXPORTS TO FRANCE & ITALY<br />

2006 & 2007<br />

(LITERS 000)<br />

YEAR ITALY FRANCE ITALY & FRANCE<br />

2006 53,712 1,109 54,821<br />

2007 52,558 3,538 56,096<br />

In the <strong>analysis</strong> <strong>of</strong> the UK market in 2006 and 2007, bulk table wine exports to France and<br />

Italy have been added to “direct” UK <strong>imports</strong> from the US. Concurrently, wine <strong>imports</strong><br />

by the UK from Italy and France have been decreased by the same quantities that UK<br />

<strong>imports</strong> from the US have been increased.<br />

After the foregoing adjustments, US <strong>imports</strong> by the UK ranked fourth in value and the<br />

third in volume in the UK import market. In 2007, US <strong>imports</strong> represented 11.3% <strong>of</strong><br />

the UK wine market, an increase <strong>of</strong> 6.2% compared with 2006. The value per liter <strong>of</strong> all<br />

UK wine <strong>imports</strong> was $4.13 in 2007 compared with US <strong>imports</strong> at $2.63 per liter. Prices<br />

for UK wine <strong>imports</strong> from the US in 2007 declined by 3.3% compared with 2006. France<br />

7 The listed countries included in this report are United Kingdom, Canada, Japan, Germany, Italy,<br />

Netherlands, Switzerland, France, Mexico, Denmark, South Korea, Sweden, China, Ireland, Hong Kong,<br />

Taiwan, Singapore, Finland, Russia, Norway, Belgium, and Poland.<br />

iii


enjoyed a 19.5% market share in the value <strong>of</strong> UK <strong>imports</strong> followed by Australia at<br />

16.4%.<br />

In 2007, Canadian consumption <strong>of</strong> domestic wine was 25.6% <strong>of</strong> the total market. In<br />

2007, US wine <strong>imports</strong> by Canada represented 14.1% <strong>of</strong> the import market and 10.5%%<br />

<strong>of</strong> the total market.<br />

The US market position and market share in 2007 for each <strong>of</strong> the selected twenty-two<br />

(22) countries is summarized in the following table:<br />

POSITION & MARKET SHARE OF US IMPORTS<br />

IN SELECTED COUNTRIES<br />

2007<br />

US MARKET POSITION US MARKET SHARE (%)<br />

IMPORT TOTAL<br />

COUNTRY VALUE VOLUME MARKET MARKET<br />

United Kingdom 4 4 11.3 11.3<br />

Canada 4 4 14.1 10.5<br />

Japan 3 4 9.5 8.7<br />

Germany 6 6 2.8 2.1<br />

Italy 2 1 34.6 2.4<br />

Netherlands 9 9 3.4 3.3<br />

Switzerland 5 5 3.7 2.7<br />

France 7 7 1.8 0.3<br />

Mexico 4 3 23.6 7.1<br />

Denmark 11 11 3.6 3.6<br />

South Korea 4 4 14.1 13.6<br />

Sweden 11 11 1.1 1.0<br />

China 6 6 3.6 0.3<br />

Ireland 9 9 3.4 3.3<br />

Hong Kong 4 4 13.7 13.5<br />

Taiwan 3 4 9.5 7.5<br />

Singapore 5 4 2.1 2.1<br />

Finland 12 12 2.3 2.3<br />

Russia 14 16 0.3 0.1<br />

Norway 13 13 2.1 2.1<br />

Belgium 13 15 0.4 0.3<br />

Poland 13 13 0.7 0.5<br />

iv


Price comparison and <strong>analysis</strong> is difficult in the import wine sector because <strong>of</strong> product<br />

mix differences and the relative importance <strong>of</strong> bulk <strong>imports</strong> in different countries. The<br />

following table summarizes prices <strong>of</strong> wine <strong>imports</strong> from the major wine producing<br />

countries to each <strong>of</strong> the selected countries. Prices range from a high <strong>of</strong> $27.31 per liter<br />

for Singapore <strong>imports</strong> from France to a low <strong>of</strong> $.62 per liter for Russian <strong>imports</strong> from<br />

Argentina.<br />

The number in parenthesis following the aggregate price per liter indicates the market<br />

position <strong>of</strong> the exporting country in each <strong>of</strong> the 22 listed countries. France enjoys first<br />

market position in seventeen <strong>of</strong> the listed countries and second in market position in four<br />

<strong>of</strong> the listed countries. Italian <strong>imports</strong> have the leading market position in four <strong>of</strong> the<br />

listed countries and are second in six <strong>of</strong> the listed countries.<br />

SUMMARY OF WINE PRICES PER LITER<br />

AND MARKET POSITION IN THE IMPORT MARKET<br />

FOR SELECTED COUNTRIES 8<br />

AVERAGE WINE PRICES PER LITER FOR IMPORTS FROM MAJOR WINE PRODUCING COUNTRIES 2007 ($)<br />

COUNTRY FRANCE ITALY AUSTRALIA<br />

UNITED<br />

STATES SPAIN CHILE ARGENTINA<br />

SOUTH<br />

AFRICA<br />

United Kingdom 6.78(1) 3.77(3) 4.09 (2) 2.63 (4) 3.42 (5) 3.43(6) 2.75(13) 3.25 (7)<br />

Canada 6.27(1) 5.04(2) 5.54 (3) 4.61 (4) 3.16 (6) 2.63(5) 2.31 (7) 3.05 (4)<br />

Japan 12.55(1) 5.21(2) 4.70 (6) 3.57 (3) 3.95 (4) 2.4(5) 1.63(9) 3.22(12)<br />

Germany 3.26(1) 1.54(1) 1.62 (7) 1.66 (6) 1.63 (3) 1.31(5) 1.93(16) 1.56 (4)<br />

Italy 8.79(1) - 1.72(12) 1.09 (2) .90 (3) 1.80(8) 1.37(10) 1.40(14)<br />

Netherlands 3.84(1) 3.04(3) 3.2 8 (7) 2.69 (9) 2.59 (4) 2.68(5) 2.57(10) 2.21 (6)<br />

Switzerland 7.23(1) 4.74(2) 4.59 (7) 4.46 (5) 3.92 (3) 3.07(9) 2.91(12) 2.20(11)<br />

France - 1.17(1) 1.48 (9) 3.03 (7) .58 (3) 1.20(8) 3.00(13) 1.43(10)<br />

Mexico 10.65(3) 4.01(5) 4.86 (9) 2.15 (4) 4.91 (1) 2.13(2) 2.31 (6) 3.88(11)<br />

Denmark 5.64(1) 5.32(2) 2.34 (5) 2.52(11) 3.18 (3) 2.12(4) 2.64 (9) 2.59 (7)<br />

South Korea 8.12(1) 5.97(3) 4.64 (5) 3.53 (4) 1.40 (6) 3.98(2) 3.43 (9) 2.66(10)<br />

Sweden 6.11(1) 3.82(2) 4.42 (6) 5.69(11) 2.63 (4) 3.22(8) 3.05(12) 2.86 (5)<br />

China 4.69(1) 2.68(4) 2.24 (3) 2.03 (6) 1.31 (5) .63(2) 1.31 (8) 2.03 (9)<br />

Ireland 6.93(2) 5.01(6) 4.68 (3) 3.40 (9) 5.37 (5) 3.94(4) 3.10(12) 3.88 (7)<br />

Hong Kong 15.97(1) 7.39(6) 5.12 (2) 2.47 (4) 2.35(11) 3.27(5) 3.10(13) 4.08(16)<br />

Taiwan 5.65(1) 4.97(6) 4.98 (2) 4.13 (3) 2.38 (7) 3.20(4) 3.70 (8) 4.48(10)<br />

Finland 4.12(1) 3.93(4) 3.55 (6) 3.40(12) 3.40 (3) 2.89(2) 2.32(10) 2.68 (9)<br />

Russia 2.09(2) 4.00(1) 2.44 (3) 2.30(14) .70 (3) 1.56(6) .62 (5) 2.18(12)<br />

Norway 5.65(1) 5.21(2) 3.72 (5) 2.27(13) 4.37 (3) 2.66(7) 2.14(10) 3.06(11)<br />

Belgium 5.25(1) 2.95(3) 2.76(10) 2.88(13) 3.19 (2) 2.65(7) 3.03(12) 1.94 (9)<br />

Norway 3.88(2) 2.01(1) 3.29(13) 2.90(14) 2.00 (6) 2.88(7) 2.37(11) 3.03(12)<br />

8 Market position in the import market based on value.<br />

v


III. US WINE IMPORTS – 2006 & 2007:<br />

Appendix 1 is a summary <strong>of</strong> US wine <strong>imports</strong> for 2006 and 2007 in the same format used<br />

for <strong>analysis</strong> <strong>of</strong> the 22 target countries.<br />

In 2007 US <strong>imports</strong> represented 32.6% <strong>of</strong> the <strong>of</strong> the volume <strong>of</strong> the total US wine market.<br />

France, Italy and Australia represented 67.5% <strong>of</strong> the US imported wine sector.<br />

In 2007 significant increases in US import volume came from Argentina (+66.2%); Spain<br />

(+10.5%); Chile (+12.9%); New Zealand (+33.1%); Germany (+11.4%) and Portugal<br />

(+9.2%) while wine <strong>imports</strong> from Australia declined by 5.5%.<br />

The average price <strong>of</strong> US <strong>imports</strong> from the wine producing countries in 2007 was $5.41<br />

per liter ($48.69 per 9-liter case). Prices ranged from $11.31 per liter for French wines<br />

and $2.02 per liter for wines from Argentina.<br />

vi


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

UN ITED KINGDOM<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France (3) 1,531,055 272,190 $ 5.62 20.6% 20.5% 1,824,815 269,204 $ 6.78 19.6% 19.5% 19.2% (1.1%) 20.5% (5.2%) (5.2%)<br />

Australia 788,602 209,522 $ 3.76 15.9% 15.8% 927,958 226,674 $ 4.09 16.5% 16.4% 17.7% 8.2% 8.8% 3.8% 3.7%<br />

Italy (3) 386,482 131,961 $ 2.93 10.0% 10.0% 412,442 109,416 $ 3.77<br />

7.9% 7.9% 6.7% (17.1%) 28.7% (20.5%) (20.5%)<br />

United States (3) 383,555 141,013 $ 2.72 10.7% 10.6% 410,608 156,125 $ 2.63 11.3% 11.3% 7.1% 10.7% (3.3%) 6.2% 6.2%<br />

Spain 292,438 100,090 $ 2.92 7.6% 7.6% 346,252 101,381 $ 3.42<br />

7.4% 7.3% 18.4% 1.3% 16.9% (2.9%) (2.9%)<br />

Chile 222,145 75,383 $ 2.95 5.7% 5.7% 340,821 99,424 $ 3.43<br />

7.2% 7.2% 53.4% 31.9% 16.3% 26.5% 26.5%<br />

South Africa 193,740 73,990 $ 2.62 5.6% 5.6% 246,051 75,689 $ 3.25<br />

5.5% 5.5% 27.0% 2.3% 24.1% (1.9%) (1.9%)<br />

New Zealand 145,344 21,212 $ 6.85 1.6% 1.6% 203,292 26,693 $ 7.62<br />

1.9% 1.9% 39.9% 25.8% 11.2% 20.7% 20.6%<br />

Germany 177,934 80,301 $ 2.22 6.1% 6.1% 190,682 73,218 $ 2.60<br />

5.3% 5.3% 7.2% (8.8%) 17.5% (12.6%) (12.6%)<br />

Ireland 100,523 36,661 $ 2.74 2.8% 2.8% 133,863 44,744 $ 2.99<br />

3.2% 3.2% 33.2% 22.0% 9.1% 17.0% 17.0%<br />

Portugal 83,501 16,024 $ 5.21 1.2% 1.2% 102,765 17,943 $ 5.73<br />

1.3% 1.3% 23.1% 12.0% 9.9% 7.4% 7.4%<br />

Belgium 51,861 23,379 $ 2.22 1.8% 1.8% 76,834 30,801 $ 2.49<br />

2.2% 2.2% 48.2% 31.7% 12.5% 26.3% 26.3%<br />

Argentina 48,328 18,909 $ 2.56 1.4% 1.4% 57,841 21,011 $ 2.75<br />

1.5% 1.5% 19.7% 11.1% 7.7% 6.6% 6.5%<br />

Switzerland 19,051 4,465 $ 4.27 0.3% 0.3% 32,683 8,715 $ 3.75<br />

0.6% 0.6% 71.6% 95.2% (12.1%) 87.2% 87.1%<br />

Netherlands 16,676 5,542 $ 3.01 0.4% 0.4% 26,552 8,903 $ 2.98<br />

0.6% 0.6% 59.2% 60.6% (0.9%) 54.1% 54.0%<br />

Sweden 9,520 4,823 $ 1.97 0.4% 0.4% 17,508 8,968 $ 1.95<br />

0.7% 0.6% 83.9% 85.9% (1.1%) 78.3% 78.3%<br />

Hungary 11,849 3,887 $ 3.05 0.3% 0.3% 9,821 4,132 $ 2.38<br />

0.3% 0.3% (17.1%) 6.3% (22.0%) 1.9% 1.9%<br />

Bulgaria 6,279 3,063 $ 2.05 0.2% 0.2% 5,853 3,482 $ 1.68<br />

0.3% 0.3% (6.8%) 13.7% (18.0%) 9.0% 9.0%<br />

Austria 3,569 393 $ 9.08 0.0% 0.0% 5,405 558 $ 9.69<br />

0.0% 0.0% 51.5% 42.0% 6.7% 36.2% 36.1%<br />

Greece 2,655 830 $ 3.20 0.1% 0.1% 3,284 962 $ 3.41<br />

0.1% 0.1% 23.7% 15.8% 6.8% 11.1% 11.1%<br />

LISTED COUNTRY IMPORTS 4,475,105 1,223,639 $ 3.66 92.7% 92.4% 5,375,329 1,288,044 $ 4.17 93.5% 93.2% 20.1% 5.3% 14.1% 0.9% 0.9%<br />

OTHER COUNTRY IMPORTS 304,703 96,901 $ 3.14 7.3% 7.3% 314,868 88,945 $ 3.54<br />

6.5% 6.4% 3.3% (8.2%) 12.6% (12.0%) (12.0%)<br />

TOTAL IMPORTS (4) 4,779,808 1,320,540 $ 3.62 100.0% 99.7% 5,690,197 1,376,989 $ 4.13 100.0% 99.6% 19.0% 4.3% 14.2% 0.0% (0.0%)<br />

DOMESTIC WINE 4,460 0.3% 5,011 0.4% 12.4% 7.7%<br />

TOTAL MARKET (5) 1,325,000 100.0% 1,382,000 100.0% 4.3% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) In recent years, US bulk table wine exports to Italy and France have been processed and bottled in those countries and shipped to the UK. In this table, US bulk<br />

table wine exports to Italy and France have been added to "direct" UK <strong>imports</strong> from the US to determine total UK <strong>imports</strong> from the US. Concurrently, <strong>imports</strong> by the UK<br />

from Italy and France have been decreased by the same quantity that UK <strong>imports</strong> from the US have been increased.<br />

(4) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(5) Total wine market estimated at 1.325 billion liters in 2006 and 1.382 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 1<br />

Page 1


2006<br />

COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

CANADA<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2007<br />

2007/2006 (% CHANGE)<br />

MARKET<br />

MARKET SHARE (%) (2)<br />

MARKET<br />

MARKET SHARE (%) (2) MARKET<br />

MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 336,002 63,729 $ 5.27<br />

20.1% 15.2% 376,153 59,955 $ 6.27 18.4% 13.7% 11.9% (5.9%) 19.0% (8.5%) (9.7%)<br />

Italy 247,210 54,965 $ 4.50<br />

17.4% 13.1% 293,463 58,206 $ 5.04 17.9% 13.3% 18.7% 5.9% 12.1% 3.0% 1.7%<br />

Australia 256,261 54,842 $ 4.67<br />

17.3% 13.1% 289,746 52,302 $ 5.54 16.1% 12.0% 13.1% (4.6%) 18.6% (7.2%) (8.4%)<br />

United States 171,705 42,689 $ 4.02<br />

13.5% 10.2% 211,486 45,858 $ 4.61 14.1% 10.5% 23.2% 7.4% 14.7% 4.5% 3.1%<br />

Chile 60,722 22,282 $ 2.73<br />

7.0% 5.3% 75,211 28,549 $ 2.63 8.8% 6.5% 23.9% 28.1% (3.3%) 24.6% 23.0%<br />

Spain 54,553 21,377 $ 2.55<br />

6.8% 5.1% 66,995 21,212 $ 3.16 6.5% 4.8% 22.8% (0.8%) 23.8% (3.5%) (4.7%)<br />

Argentina 32,462 18,957 $ 1.71<br />

6.0% 4.5% 46,226 20,006 $ 2.31 6.1% 4.6% 42.4% 5.5% 34.9% 2.7% 1.3%<br />

Portugal 39,595 6,315 $ 6.27<br />

2.0% 1.5% 45,514 6,874 $ 6.62 2.1% 1.6% 15.0% 8.9% 5.6% 5.9% 4.5%<br />

South Africa 34,264 12,196 $ 2.81<br />

3.9% 2.9% 37,736 12,374 $ 3.05 3.8% 2.8% 10.1% 1.5% 8.6% (1.3%) (2.6%)<br />

New Zealand 21,120 2,722 $ 7.76<br />

0.9% 0.6% 28,659 3,729 $ 7.69 1.1% 0.9% 35.7% 37.0% (0.9%) 33.2% 31.5%<br />

Germany 23,584 6,297 $ 3.75<br />

2.0% 1.5% 26,477 5,726 $ 4.62 1.8% 1.3% 12.3% (9.1%) 23.5% (11.5%) (12.7%)<br />

United Kingdom 7,081 3,903 $ 1.81<br />

1.2% 0.9% 9,434 5,015 $ 1.88 1.5% 1.1% 33.2% 28.5% 3.7% 25.0% 23.3%<br />

Greece 3,603 999 $ 3.61<br />

0.3% 0.2% 4,336 1,028 $ 4.22 0.3% 0.2% 20.4% 2.8% 17.0% 0.0% (1.3%)<br />

Japan 2,120 842 $ 2.52<br />

0.3% 0.2% 2,982 947 $ 3.15 0.3% 0.2% 40.7% 12.5% 25.0% 9.5% 8.0%<br />

Hungary 3,030 1,431 $ 2.12<br />

0.5% 0.3% 2,778 964 $ 2.88 0.3% 0.2% (8.3%) (32.6%) 36.1% (34.5%) (35.3%)<br />

Israel 953 179 $ 5.33<br />

0.1% 0.0% 1,319 208 $ 6.35 0.1% 0.0% 38.4% 16.2% 19.0% 13.1% 11.6%<br />

Austria 971 379 $ 2.56<br />

0.1% 0.1% 1,112 141 $ 7.91 0.0% 0.0% 14.5% (62.9%) 209.0% (63.9%) (64.4%)<br />

Romania 1,123 329 $ 3.42<br />

0.1% 0.1% 1,050 367 $ 2.87 0.1% 0.1% (6.5%) 11.5% (16.1%) 8.4% 7.0%<br />

Lebanon 489 51 $ 9.62<br />

0.0% 0.0% 920 104 $ 8.88 0.0% 0.0% 88.1% 103.8% (7.7%) 98.3% 95.7%<br />

Bulgaria 967 446 $ 2.17<br />

0.1% 0.1% 735 255 $ 2.88 0.1% 0.1% (24.0%) (42.8%) 33.0% (44.4%) (45.1%)<br />

LISTED COUNTRY IMPORTS 1,297,815 314,929 $ 4.12<br />

99.5% 75.0% 1,522,333 323,816 $ 4.70 99.5% 74.0% 17.3% 2.8% 14.1% 0.0% (1.3%)<br />

OTHER COUNTRY IMPORTS 5,197 1,641 $ 3.17<br />

0.5% 0.4% 5,604 1,619 $ 3.46 0.5% 0.4% 7.8% (1.3%) 9.3% (4.0%) (5.3%)<br />

TOTAL IMPORTS (3) 1,303,013 316,570 $ 4.12<br />

100.0% 75.4% 1,527,938 325,436 $ 4.70 100.0% 74.4% 17.3% 2.8% 14.1% 0.0% (1.3%)<br />

DOMESTIC WINE 103,430 24.6% 112,064 25.6% 8.3% 4.0%<br />

TOTAL MARKET (4) 420,000 100.0% 437,500 100.0% 4.2% 0.0%<br />

420,000 #########<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 420 million liters in 2006 and 437.5 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 2<br />

Page 2


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

JAPAN<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007<br />

2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 797,178 69,973 $ 11.39 32.2% 28.0% 841,445 67,038 $ 12.55 30.2% 27.4% 5.6% (4.2%) 10.2% (6.2%) (2.2%)<br />

Italy 135,912 28,956 $ 4.69 13.3% 11.6% 149,436 28,685 $ 5.21 12.9% 11.7% 10.0% (0.9%) 11.0% (3.0%) 1.1%<br />

United States 69,458 23,077 $ 3.01 10.6% 9.2% 75,759 21,212 $ 3.57<br />

9.5% 8.7% 9.1% (8.1%) 18.7% (10.0%) (6.2%)<br />

Spain 51,010 13,278 $ 3.84 6.1% 5.3% 61,631 15,619 $ 3.95<br />

7.0% 6.4% 20.8% 17.6% 2.7% 15.2% 20.0%<br />

Chile 35,587 13,018 $ 2.73 6.0% 5.2% 46,228 17,498 $ 2.64<br />

7.9% 7.1% 29.9% 34.4% (3.4%) 31.6% 37.2%<br />

Australia 35,592 8,136 $ 4.37 3.7% 3.3% 43,412 9,241 $ 4.70<br />

4.2% 3.8% 22.0% 13.6% 7.4% 11.2% 15.9%<br />

Germany 31,317 6,384 $ 4.91 2.9% 2.6% 25,395 4,799 $ 5.29<br />

2.2% 2.0% (18.9%) (24.8%) 7.9% (26.4%) (23.3%)<br />

Korea South 14,750 19,756 $ 0.75 9.1% 7.9% 20,975 28,654 $ 0.73 12.9% 11.7% 42.2% 45.0% (2.0%) 42.1% 48.0%<br />

Argentina 18,798 12,032 $ 1.56 5.5% 4.8% 18,936 11,652 $ 1.63<br />

5.2% 4.8% 0.7% (3.2%) 4.0% (5.1%) (1.2%)<br />

China 21,751 13,109 $ 1.66 6.0% 5.2% 17,482 8,518 $ 2.05<br />

3.8% 3.5% (19.6%) (35.0%) 23.7% (36.4%) (33.7%)<br />

New Zealand 4,914 523 $ 9.40 0.2% 0.2% 5,732 543 $ 10.56<br />

0.2% 0.2% 16.6% 3.9% 12.3% 1.8% 6.0%<br />

South Africa 5,119 1,816 $ 2.82 0.8% 0.7% 5,698 1,770 $ 3.22<br />

0.8% 0.7% 11.3% (2.6%) 14.2% (4.6%) (0.6%)<br />

Portugal 5,030 719 $ 7.00 0.3% 0.3% 5,651 766 $ 7.38<br />

0.3% 0.3% 12.3% 6.5% 5.5% 4.3% 8.7%<br />

Thailand 168 81 $ 2.08 0.0% 0.0% 1,612 2,062 $ 0.78<br />

0.9% 0.8% 860.0% 2453.0% (62.4%) 2400.5% 2505.1%<br />

Canada 1,782 119 $ 14.94 0.1% 0.0% 1,389 46 $ 30.24<br />

0.0% 0.0% (22.0%) (61.5%) 102.3% (62.3%) (60.7%)<br />

Belgium 1,302 461 $ 2.82 0.2% 0.2% 1,267 423 $ 2.99<br />

0.2% 0.2% (2.7%) (8.2%) 6.0% (10.1%) (6.3%)<br />

Austria 1,055 82 $ 12.83 0.0% 0.0% 1,123 90 $ 12.48<br />

0.0% 0.0% 6.5% 9.4% (2.7%) 7.1% 11.6%<br />

Hungary 1,732 419 $ 4.13 0.2% 0.2% 1,114 189 $ 5.88<br />

0.1% 0.1% (35.7%) (54.8%) 42.3% (55.7%) (53.9%)<br />

Taiwan 778 245 $ 3.18 0.1% 0.1% 884 276 $ 3.21<br />

0.1% 0.1% 13.7% 12.6% 0.9% 10.3% 14.9%<br />

United Kingdom 1,065 119 $ 8.94 0.1% 0.0% 705 136 $ 5.20<br />

0.1% 0.1% (33.8%) 13.8% (41.8%) 11.4% 16.1%<br />

LISTED COUNTRY IMPORTS 1,234,297 212,303 $ 5.81 97.6% 84.9% 1,325,874 219,217 $ 6.05 98.7% 89.5% 7.4% 3.3% 4.0% 1.1% 5.4%<br />

OTHER COUNTRY IMPORTS 9,796 5,330 $ 1.84 2.4% 2.1% 6,151 2,988 $ 2.06<br />

1.3% 1.2% (37.2%) (43.9%) 12.0% (45.1%) (42.8%)<br />

TOTAL IMPORTS (3) 1,244,092 217,633 $ 5.72 100.0% 87.1% 1,332,025 222,206 $ 5.99 100.0% 90.7% 7.1% 2.1% 4.9% 0.0% 4.2%<br />

DOMESTIC WINE 32,367 12.9% 22,794 9.3% (29.6%) (28.1%)<br />

TOTAL MARKET (4) 250,000 100.0% 245,000 100.0% (2.0%) 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 250 million liters in 2006 and 245 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 3<br />

Page 3


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

GERMANY<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

Italy 845,252 647,158 $ 1.31 43.9% 32.6% 948,230 614,328 $ 1.54 41.3% 30.9% 12.2% (5.1%) 18.2% (6.0%) (5.3%)<br />

France 815,797 265,711 $ 3.07 18.0% 13.4% 859,179 263,426 $ 3.26 17.7% 13.2% 5.3% (0.9%) 6.2% (1.8%) (1.1%)<br />

Spain 390,112 222,268 $ 1.76 15.1% 11.2% 390,481 239,360 $ 1.63 16.1% 12.0% 0.1% 7.7% (7.1%) 6.7% 7.4%<br />

South Africa 65,576 36,159 $ 1.81 2.5% 1.8% 86,681 55,626 $ 1.56<br />

3.7% 2.8% 32.2% 53.8% (14.1%) 52.4% 53.5%<br />

Chile 52,000 36,345 $ 1.43 2.5% 1.8% 70,136 53,507 $ 1.31<br />

3.6% 2.7% 34.9% 47.2% (8.4%) 45.8% 46.8%<br />

United States 54,213 37,503 $ 1.45 2.5% 1.9% 69,292 41,851 $ 1.66<br />

2.8% 2.1% 27.8% 11.6% 14.5% 10.5% 11.3%<br />

Australia 54,971 32,669 $ 1.68 2.2% 1.6% 64,838 39,958 $ 1.62<br />

2.7% 2.0% 17.9% 22.3% (3.6%) 21.2% 22.0%<br />

Austria 47,165 32,460 $ 1.45 2.2% 1.6% 62,323 35,931 $ 1.73<br />

2.4% 1.8% 32.1% 10.7% 19.4% 9.6% 10.4%<br />

Denmark 39,973 18,540 $ 2.16 1.3% 0.9% 38,458 15,053 $ 2.55<br />

1.0% 0.8% (3.8%) (18.8%) 18.5% (19.6%) (19.0%)<br />

Portugal 31,492 14,169 $ 2.22 1.0% 0.7% 35,981 14,583 $ 2.47<br />

1.0% 0.7% 14.3% 2.9% 11.0% 1.9% 2.7%<br />

Netherlands 59,750 21,122 $ 2.83 1.4% 1.1% 35,068 11,548 $ 3.04<br />

0.8% 0.6% (41.3%) (45.3%) 7.4% (45.8%) (45.5%)<br />

Greece 25,627 13,640 $ 1.88 0.9% 0.7% 24,841 11,784 $ 2.11<br />

0.8% 0.6% (3.1%) (13.6%) 12.2% (14.4%) (13.8%)<br />

Macedonia 16,346 34,923 $ 0.47 2.4% 1.8% 20,204 37,957 $ 0.53<br />

2.6% 1.9% 23.6% 8.7% 13.7% 7.7% 8.4%<br />

Hungary 15,697 14,542 $ 1.08 1.0% 0.7% 18,726 13,710 $ 1.37<br />

0.9% 0.7% 19.3% (5.7%) 26.5% (6.6%) (6.0%)<br />

United Kingdom 20,020 9,278 $ 2.16 0.6% 0.5% 14,315 6,161 $ 2.32<br />

0.4% 0.3% (28.5%) (33.6%) 7.7% (34.2%) (33.8%)<br />

Argentina 10,683 6,057 $ 1.76 0.4% 0.3% 11,342 5,891 $ 1.93<br />

0.4% 0.3% 6.2% (2.7%) 9.2% (3.7%) (3.0%)<br />

Switzerland 8,315 1,280 $ 6.50 0.1% 0.1% 6,497 742 $ 8.75<br />

0.0% 0.0% (21.9%) (42.0%) 34.7% (42.5%) (42.1%)<br />

Romania 7,867 8,623 $ 0.91 0.6% 0.4% 6,225 6,790 $ 0.92<br />

0.5% 0.3% (20.9%) (21.3%) 0.5% (22.0%) (21.5%)<br />

New Zealand 3,053 527 $ 5.79 0.0% 0.0% 4,771 735 $ 6.49<br />

0.0% 0.0% 56.3% 39.4% 12.1% 38.1% 39.0%<br />

Ukraine 3,719 1,451 $ 2.56 0.1% 0.1% 4,004 1,284 $ 3.12<br />

0.1% 0.1% 7.7% (11.5%) 21.6% (12.3%) (11.7%)<br />

LISTED COUNTRY IMPORTS 2,567,629 1,454,426 $ 1.77 98.7% 73.3% 2,771,590 1,470,225 $ 1.89 98.8% 73.9% 7.9% 1.1% 6.8% 0.1% 0.8%<br />

OTHER COUNTRY IMPORTS 26,191 19,473 $ 1.34 1.3% 1.0% 30,463 17,816 $ 1.71<br />

1.2% 0.9% 16.3% (8.5%) 27.1% (9.4%) (8.7%)<br />

TOTAL IMPORTS 2,593,819 1,473,899 $ 1.76 100.0% 74.3% 2,802,054 1,488,041 $ 1.88 100.0% 74.8% 8.0% 1.0% 7.0% 0.0% 0.7%<br />

DOMESTIC WINE 511,101 25.7% 501,959 25.2% (1.8%) (2.0%)<br />

TOTAL MARKET (3) 1,985,000 100.0% 1,990,000 100.0% 0.3% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 1.985 billion liters in 2006 and 1.990 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 4<br />

Page 4


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

ITALY<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 252,128 32,932 $ 7.66 21.2% 1.2% 313,778 35,700 $ 8.79 19.6% 1.3% 24.5% 8.4% 14.8% (7.8%) 10.0%<br />

United States 52,741 53,403 $ 0.99 34.4% 2.0% 68,967 63,220 $ 1.09 34.6% 2.4% 30.8% 18.4% 10.5% 0.7% 20.1%<br />

Spain 30,273 47,521 $ 0.64 30.6% 1.7% 46,041 50,896 $ 0.90 27.9% 1.9% 52.1% 7.1% 42.0% (8.9%) 8.7%<br />

Portugal 11,073 3,063 $ 3.62 2.0% 0.1% 16,520 12,944 $ 1.28<br />

7.1% 0.5% 49.2% 322.6% (64.7%) 259.4% 328.9%<br />

Germany 7,176 3,502 $ 2.05 2.3% 0.1% 10,389 4,716 $ 2.20<br />

2.6% 0.2% 44.8% 34.7% 7.5% 14.5% 36.7%<br />

Netherlands 6,000 1,584 $ 3.79 1.0% 0.1% 9,746 598 $ 16.31<br />

0.3% 0.0% 62.4% (62.3%) 330.4% (67.9%) (61.7%)<br />

United Kingdom 1,115 306 $ 3.64 0.2% 0.0% 3,333 645 $ 5.17<br />

0.4% 0.0% 199.0% 110.6% 41.9% 79.1% 113.8%<br />

Chile 2,461 1,091 $ 2.26 0.7% 0.0% 3,096 1,721 $ 1.80<br />

0.9% 0.1% 25.8% 57.7% (20.3%) 34.1% 60.1%<br />

Switzerland 972 100 $ 9.70 0.1% 0.0% 2,054 57 $ 36.32<br />

0.0% 0.0% 111.4% (43.5%) 274.3% (52.0%) (42.7%)<br />

Argentina 1,512 1,006 $ 1.50 0.6% 0.0% 2,050 1,496 $ 1.37<br />

0.8% 0.1% 35.6% 48.7% (8.8%) 26.4% 50.9%<br />

Austria 1,803 808 $ 2.23 0.5% 0.0% 1,931 889 $ 2.17<br />

0.5% 0.0% 7.1% 10.0% (2.6%) (6.4%) 11.7%<br />

Australia 2,404 1,244 $ 1.93 0.8% 0.0% 1,911 1,108 $ 1.72<br />

0.6% 0.0% (20.5%) (11.0%) (10.7%) (24.3%) (9.7%)<br />

Belgium 1,447 246 $ 5.89 0.2% 0.0% 1,682 411 $ 4.09<br />

0.2% 0.0% 16.3% 67.4% (30.5%) 42.4% 69.9%<br />

South Africa 744 428 $ 1.74 0.3% 0.0% 1,510 1,078 $ 1.40<br />

0.6% 0.0% 102.8% 151.9% (19.5%) 114.2% 155.6%<br />

Greece 1,831 3,541 $ 0.52 2.3% 0.1% 1,490 2,381 $ 0.63<br />

1.3% 0.1% (18.6%) (32.8%) 21.1% (42.8%) (31.8%)<br />

China 822 1,947 $ 0.42 1.3% 0.1% 1,018 2,212 $ 0.46<br />

1.2% 0.1% 23.9% 13.6% 9.1% (3.4%) 15.3%<br />

Japan 437 120 $ 3.63 0.1% 0.0% 897 222 $ 4.03<br />

0.1% 0.0% 105.3% 85.1% 10.9% 57.4% 87.9%<br />

Hungary 1,273 1,242 $ 1.03 0.8% 0.0% 874 763 $ 1.15<br />

0.4% 0.0% (31.3%) (38.6%) 11.8% (47.8%) (37.7%)<br />

Romania 765 254 $ 3.01 0.2% 0.0% 646 444 $ 1.46<br />

0.2% 0.0% (15.6%) 74.8% (51.7%) 48.7% 77.4%<br />

Israel 317 48 $ 6.64 0.0% 0.0% 431 62 $ 6.95<br />

0.0% 0.0% 36.0% 29.9% 4.7% 10.5% 31.8%<br />

LISTED COUNTRY IMPORTS 377,292 154,385 $ 2.44 99.4% 5.7% 488,363 181,561 $ 2.69 99.4% 6.7% 29.4% 17.6% 10.1% 0.0% 19.4%<br />

OTHER COUNTRY IMPORTS 1,834 875 $ 2.10 0.6% 0.0% 2,534 1,014 $ 2.50<br />

0.6% 0.0% 38.1% 15.9% 19.2% (1.4%) 17.6%<br />

TOTAL IMPORTS (3) 379,126 155,260 $ 2.44 100.0% 5.7% 490,898 182,575 $ 2.69 100.0% 6.8% 29.5% 17.6% 10.1% 0.0% 19.3%<br />

DOMESTIC WINE 2,574,740 94.3% 2,507,425 93.2% (2.6%) (1.2%)<br />

TOTAL MARKET (4) 2,730,000 100.0% 2,690,000 100.0% (1.5%) 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 2.730 billion liters in 2006 and 2.690 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 5<br />

Page 5


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

NETHERLANDS<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 338,254 104,354 $ 3.24 29.6% 28.6% 400,315 104,257 $ 3.84 29.3% 28.2% 18.3% (0.1%) 18.5% (1.0%) (1.4%)<br />

Germany 92,702 48,701 $ 1.90 13.8% 13.3% 106,724 54,097 $ 1.97 15.2% 14.6% 15.1% 11.1% 3.6% 10.1% 9.6%<br />

Italy 77,118 31,070 $ 2.48 8.8% 8.5% 98,429 32,426 $ 3.04<br />

9.1% 8.8% 27.6% 4.4% 22.3% 3.4% 3.0%<br />

Spain 78,157 34,808 $ 2.25 9.9% 9.5% 89,120 34,459 $ 2.59<br />

9.7% 9.3% 14.0% (1.0%) 15.2% (1.9%) (2.3%)<br />

Chile 55,599 21,102 $ 2.63 6.0% 5.8% 68,434 25,580 $ 2.68<br />

7.2% 6.9% 23.1% 21.2% 1.5% 20.1% 19.6%<br />

South Africa 66,982 37,033 $ 1.81 10.5% 10.1% 63,223 28,626 $ 2.21<br />

8.0% 7.7% (5.6%) (22.7%) 22.1% (23.4%) (23.7%)<br />

Australia 47,918 16,791 $ 2.85 4.8% 4.6% 61,773 18,807 $ 3.28<br />

5.3% 5.1% 28.9% 12.0% 15.1% 11.0% 10.5%<br />

Portugal 47,039 10,937 $ 4.30 3.1% 3.0% 50,132 10,705 $ 4.68<br />

3.0% 2.9% 6.6% (2.1%) 8.9% (3.0%) (3.4%)<br />

United States 40,161 16,302 $ 2.46 4.6% 4.5% 32,955 12,237 $ 2.69<br />

3.4% 3.3% (17.9%) (24.9%) 9.3% (25.6%) (25.9%)<br />

Argentina 22,456 9,557 $ 2.35 2.7% 2.6% 29,213 11,361 $ 2.57<br />

3.2% 3.1% 30.1% 18.9% 9.4% 17.8% 17.3%<br />

Belgium 34,869 13,216 $ 2.64 3.7% 3.6% 27,144 8,757 $ 3.10<br />

2.5% 2.4% (22.2%) (33.7%) 17.5% (34.3%) (34.6%)<br />

United Kingdom 14,436 5,266 $ 2.74 1.5% 1.4% 24,076 10,514 $ 2.29<br />

3.0% 2.8% 66.8% 99.7% (16.5%) 97.9% 97.0%<br />

New Zealand 4,538 770 $ 5.90 0.2% 0.2% 4,640 812 $ 5.72<br />

0.2% 0.2% 2.3% 5.5% (3.1%) 4.5% 4.1%<br />

Panama 556 162 $ 3.42 0.0% 0.0% 2,287 775 $ 2.95<br />

0.2% 0.2% 311.1% 377.0% (13.8%) 372.7% 370.5%<br />

Luxembourg 1,878 568 $ 3.31 0.2% 0.2% 1,370 325 $ 4.22<br />

0.1% 0.1% (27.0%) (42.8%) 27.5% (43.3%) (43.5%)<br />

Greece 1,149 529 $ 2.17 0.2% 0.1% 1,299 526 $ 2.47<br />

0.1% 0.1% 13.1% (0.6%) 13.7% (1.4%) (1.9%)<br />

Switzerland 487 289 $ 1.68 0.1% 0.1% 1,280 398 $ 3.21<br />

0.1% 0.1% 162.7% 37.8% 90.7% 36.5% 35.9%<br />

Austria 511 120 $ 4.24 0.0% 0.0% 1,140 153 $ 7.47<br />

0.0% 0.0% 123.0% 26.7% 76.0% 25.5% 25.0%<br />

Ireland 584 230 $ 2.54 0.1% 0.1% 756 345 $ 2.19<br />

0.1% 0.1% 29.5% 50.3% (13.9%) 49.0% 48.3%<br />

Japan 510 155 $ 3.29 0.0% 0.0% 695 168 0.0% 0.0%<br />

LISTED COUNTRY IMPORTS 925,905 351,962 $ 2.63 99.8% 96.4% 1,065,003 355,329 $ 3.00 99.8% 96.0% 15.0% 1.0% 13.9% 0.1% (0.4%)<br />

OTHER COUNTRY IMPORTS 3,180 809 $ 3.93 0.2% 0.2% 7,603 612 $ 12.42<br />

0.2% 0.2% 139.1% (24.3%) 215.9% (25.0%) (25.4%)<br />

TOTAL IMPORTS (3) 929,085 352,771 $ 2.63 100.0% 96.6% 1,072,606 355,941 $ 3.01 100.0% 96.2% 15.4% 0.9% 14.4% 0.0% (0.5%)<br />

DOMESTIC WINE 12,229 3.4% 14,059 3.8% 15.0% 13.4%<br />

TOTAL MARKET (4) 365,000 100.0% 370,000 100.0% 1.4% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 365 million liters in 2006 and 370 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 6<br />

Page 6


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

SWITZERLAND<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 335,035 53,817 $ 6.23 29.1% 19.9% 392,113 54,262 $ 7.23 27.7% 20.6% 17.0% 0.8% 16.1% (4.8%) 3.1%<br />

Italy 258,246 64,715 $ 3.99 35.0% 24.0% 317,310 67,010 $ 4.74 34.3% 25.4% 22.9% 3.5% 18.7% (2.2%) 5.9%<br />

Spain 109,923 32,540 $ 3.38 17.6% 12.1% 137,320 35,015 $ 3.92 17.9% 13.3% 24.9% 7.6% 16.1% 1.6% 10.1%<br />

Germany 27,655 5,399 $ 5.12 2.9% 2.0% 34,991 5,588 $ 6.26<br />

2.9% 2.1% 26.5% 3.5% 22.3% (2.2%) 5.8%<br />

United States 22,788 5,967 $ 3.82 3.2% 2.2% 32,091 7,197 $ 4.46<br />

3.7% 2.7% 40.8% 20.6% 16.8% 13.9% 23.4%<br />

Portugal 18,386 4,989 $ 3.69 2.7% 1.8% 22,789 5,562 $ 4.10<br />

2.8% 2.1% 23.9% 11.5% 11.2% 5.3% 14.0%<br />

Australia 16,690 4,042 $ 4.13 2.2% 1.5% 21,471 4,679 $ 4.59<br />

2.4% 1.8% 28.6% 15.8% 11.1% 9.3% 18.4%<br />

Austria 13,365 1,644 $ 8.13 0.9% 0.6% 16,210 2,228 $ 7.27<br />

1.1% 0.8% 21.3% 35.6% (10.5%) 28.1% 38.7%<br />

Chile 10,978 3,430 $ 3.20 1.9% 1.3% 12,977 4,220 $ 3.07<br />

2.2% 1.6% 18.2% 23.1% (3.9%) 16.2% 25.8%<br />

United Kingdom 4,270 241 $ 17.72 0.1% 0.1% 9,380 509 $ 18.42<br />

0.3% 0.2% 119.7% 111.4% 4.0% 99.6% 116.2%<br />

South Africa 7,424 3,413 $ 2.17 1.8% 1.3% 9,033 4,115 $ 2.20<br />

2.1% 1.6% 21.7% 20.5% 0.9% 13.9% 23.3%<br />

Argentina 5,277 1,384 $ 3.81 0.7% 0.5% 7,673 2,637 $ 2.91<br />

1.3% 1.0% 45.4% 90.5% (23.7%) 80.0% 94.9%<br />

Netherlands 1,288 302 $ 4.27 0.2% 0.1% 2,374 427 $ 5.57<br />

0.2% 0.2% 84.3% 41.3% 30.4% 33.5% 44.6%<br />

Belgium 1,402 533 $ 2.63 0.3% 0.2% 1,357 328 $ 4.14<br />

0.2% 0.1% (3.3%) (38.4%) 57.1% (41.8%) (37.0%)<br />

Greece 1,018 267 $ 3.81 0.1% 0.1% 1,309 270 $ 4.84<br />

0.1% 0.1% 28.6% 1.2% 27.2% (4.4%) 3.5%<br />

Hungary 1,216 979 $ 1.24 0.5% 0.4% 871 576 $ 1.51<br />

0.3% 0.2% (28.4%) (41.1%) 21.6% (44.4%) (39.8%)<br />

New Zealand 636 71 $ 9.00 0.0% 0.0% 695 67 $ 10.31<br />

0.0% 0.0% 9.2% (4.7%) 14.6% (10.0%) (2.6%)<br />

Lebanon 382 42 $ 9.16 0.0% 0.0% 470 57 $ 8.31<br />

0.0% 0.0% 22.9% 35.6% (9.3%) 28.1% 38.6%<br />

LISTED COUNTRY IMPORTS 835,978 183,773 $ 4.55 99.5% 68.1% 1,020,432 194,746 $ 5.24 99.6% 73.8% 22.1% 6.0% 15.2% 0.1% 8.4%<br />

OTHER COUNTRY IMPORTS 3,915 973 $ 4.02 0.5% 0.4% 7,778 827 $ 9.40<br />

0.4% 0.3% 98.7% (15.0%) 133.8% (19.7%) (13.1%)<br />

TOTAL IMPORTS (3) 839,893 184,746 $ 4.55 100.0% 68.4% 1,028,210 195,573 $ 5.26 100.0% 74.1% 22.4% 5.9% 15.6% 0.0% 8.3%<br />

DOMESTIC WINE 85,254 31.6% 68,427 25.9% (19.7%) (17.9%)<br />

DOMESTIC WINE 270,000 100.0% 264,000 100.0% (2.2%) 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 270 million liters in 2006 and 264 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 7<br />

Page 7


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

FRANCE<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

Italy 134,724 157,439 $ 0.86 27.9% 4.8% 162,444 138,562 $ 1.17 24.6% 4.3% 20.6% (12.0%) 37.0% (11.6%) (10.7%)<br />

Portugal 130,859 54,894 $ 2.38 9.7% 1.7% 152,949 58,353 $ 2.62 10.4% 1.8% 16.9% 6.3% 10.0% 6.8% 7.8%<br />

Spain 125,992 254,815 $ 0.49 45.1% 7.8% 151,880 262,832 $ 0.58 46.7% 8.1% 20.5% 3.1% 16.9% 3.6% 4.6%<br />

United Kingdom 80,014 11,400 $ 7.02 2.0% 0.3% 101,243 11,985 $ 8.45<br />

2.1% 0.4% 26.5% 5.1% 20.4% 5.6% 6.6%<br />

Germany 37,609 16,678 $ 2.26 3.0% 0.5% 45,187 13,656 $ 3.31<br />

2.4% 0.4% 20.1% (18.1%) 46.7% (17.7%) (17.0%)<br />

Belgium 17,898 4,831 $ 3.70 0.9% 0.1% 32,190 5,433 $ 5.92<br />

1.0% 0.2% 79.9% 12.5% 59.9% 13.0% 14.1%<br />

United States 23,638 7,846 $ 3.01 1.4% 0.2% 30,412 10,029 $ 3.03<br />

1.8% 0.3% 28.7% 27.8% 0.6% 28.4% 29.6%<br />

Chile 21,438 14,318 $ 1.50 2.5% 0.4% 22,852 18,982 $ 1.20<br />

3.4% 0.6% 6.6% 32.6% (19.6%) 33.2% 34.5%<br />

Australia 13,675 9,059 $ 1.51 1.6% 0.3% 14,543 9,830 $ 1.48<br />

1.7% 0.3% 6.3% 8.5% (2.0%) 9.0% 10.1%<br />

South Africa 9,751 7,868 $ 1.24 1.4% 0.2% 10,438 7,280 $ 1.43<br />

1.3% 0.2% 7.0% (7.5%) 15.7% (7.1%) (6.2%)<br />

Morocco 9,114 6,240 $ 1.46 1.1% 0.2% 10,364 6,399 $ 1.62<br />

1.1% 0.2% 13.7% 2.6% 10.9% 3.0% 4.0%<br />

Netherlands 15,145 1,880 $ 8.06 0.3% 0.1% 9,264 852 $ 10.88<br />

0.2% 0.0% (38.8%) (54.7%) 35.0% (54.5%) (54.1%)<br />

Argentina 5,837 2,123 $ 2.75 0.4% 0.1% 7,553 2,514 $ 3.00<br />

0.4% 0.1% 29.4% 18.4% 9.3% 19.0% 20.1%<br />

Greece 8,842 4,759 $ 1.86 0.8% 0.1% 6,603 3,321 $ 1.99<br />

0.6% 0.1% (25.3%) (30.2%) 7.0% (29.9%) (29.2%)<br />

Switzerland 7,496 1,194 $ 6.28 0.2% 0.0% 5,914 655 $ 9.02<br />

0.1% 0.0% (21.1%) (45.1%) 43.7% (44.9%) (44.3%)<br />

New Zealand 4,306 634 $ 6.79 0.1% 0.0% 5,420 489 $ 11.08<br />

0.1% 0.0% 25.9% (22.8%) 63.1% (22.5%) (21.7%)<br />

Luxembourg 1,855 337 $ 5.50 0.1% 0.0% 2,816 383 $ 7.35<br />

0.1% 0.0% 51.8% 13.7% 33.5% 14.3% 15.3%<br />

Hungary 1,807 224 $ 8.05 0.0% 0.0% 2,582 248 $ 10.39<br />

0.0% 0.0% 42.9% 10.7% 29.0% 11.2% 12.3%<br />

Israel 1,630 297 $ 5.48 0.1% 0.0% 2,124 354 $ 5.99<br />

0.1% 0.0% 30.3% 19.2% 9.3% 19.7% 20.9%<br />

Lebanon 2,325 428 $ 5.44 0.1% 0.0% 1,979 393 $ 5.03<br />

0.1% 0.0% (14.9%) (8.0%) (7.5%) (7.6%) (6.7%)<br />

LISTED COUNTRY IMPORTS 653,957 557,263 $ 1.17 98.6% 17.0% 798,147 552,230 $ 1.45 98.2% 17.1% 22.0% (0.9%) 23.2% (0.4%) 0.5%<br />

OTHER COUNTRY IMPORTS 17,741 7,792 $ 2.28 1.4% 0.2% 16,514 10,240 $ 1.61<br />

1.8% 0.3% (6.9%) 31.4% (29.2%) 32.0% 33.3%<br />

TOTAL IMPORTS (3) 671,698 565,055 $ 1.19 100.0% 17.2% 814,661 562,469 $ 1.45 100.0% 17.4% 21.3% (0.5%) 21.8% 0.0% 1.0%<br />

DOMESTIC WINE 2,714,945 82.8% 2,671,531 82.6% (1.6%) (0.2%)<br />

TOTAL MARKET (4) 3,280,000 100.0% 3,234,000 100.0% (1.4%) 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 3.280 billion liters in 2006 and 3.234 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 8<br />

Page 8


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

MEXICO<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

Spain 45,003 9,637 $ 4.67 23.4% 6.4% 45,311 9,237 $ 4.91 19.2% 5.8% 0.7% (4.2%) 5.0% (18.1%) (10.1%)<br />

Chile 25,676 9,283 $ 2.77 22.6% 6.2% 29,294 13,754 $ 2.13 28.6% 8.6% 14.1% 48.2% (23.0%) 26.7% 38.9%<br />

France 23,311 2,397 $ 9.73 5.8% 1.6% 27,199 2,555 $ 10.65<br />

5.3% 1.6% 16.7% 6.6% 9.5% (8.9%) (0.1%)<br />

United States 20,662 9,980 $ 2.07 24.3% 6.7% 24,353 11,346 $ 2.15 23.6% 7.1% 17.9% 13.7% 3.7% (2.8%) 6.6%<br />

Italy 9,984 2,553 $ 3.91 6.2% 1.7% 14,287 3,563 $ 4.01<br />

7.4% 2.2% 43.1% 39.6% 2.5% 19.3% 30.9%<br />

Argentina 8,521 4,777 $ 1.78 11.6% 3.2% 11,536 4,991 $ 2.31 10.4% 3.1% 35.4% 4.5% 29.6% (10.7%) (2.1%)<br />

Germany 3,408 1,401 $ 2.43 3.4% 0.9% 3,607 1,386 $ 2.60<br />

2.9% 0.9% 5.8% (1.1%) 7.0% (15.4%) (7.3%)<br />

Portugal 1,478 494 $ 2.99 1.2% 0.3% 2,105 534 $ 3.94<br />

1.1% 0.3% 42.5% 8.0% 31.9% (7.6%) 1.3%<br />

Australia 1,414 319 $ 4.43 0.8% 0.2% 1,944 400 $ 4.86<br />

0.8% 0.3% 37.5% 25.5% 9.6% 7.3% 17.6%<br />

Uruguay 237 47 $ 5.10 0.1% 0.0% 397 99 $ 4.02<br />

0.2% 0.1% 67.7% 112.6% (21.1%) 81.8% 99.3%<br />

South Africa 205 47 $ 4.36 0.1% 0.0% 270 69 $ 3.88<br />

0.1% 0.0% 31.3% 47.4% (10.9%) 26.0% 38.2%<br />

Japan 105 7 $ 15.13 0.0% 0.0% 222 13 $ 17.34<br />

0.0% 0.0% 111.8% 84.9% 14.6% 58.0% 73.3%<br />

New Zealand 81 11 $ 7.36 0.0% 0.0% 208 23 $ 9.01<br />

0.0% 0.0% 156.1% 109.2% 22.4% 78.8% 96.1%<br />

Greece 60 85 $ 0.71 0.2% 0.1% 89 101 $ 0.88<br />

0.2% 0.1% 47.3% 18.7% 24.1% 1.5% 11.3%<br />

Canada 27 1 $ 27.33 0.0% 0.0% 56 1 $ 45.19<br />

0.0% 0.0% 105.2% 24.1% 65.3% 6.1% 16.3%<br />

Hungary 44 4 $ 10.92 0.0% 0.0% 45 7 $ 6.64<br />

0.0% 0.0% 1.8% 67.3% (39.1%) 43.0% 56.8%<br />

Israel 26 11 $ 2.27 0.0% 0.0% 35 9 $ 3.64<br />

0.0% 0.0% 34.0% (16.5%) 60.5% (28.6%) (21.7%)<br />

Denmark 7 0 $ 25.43 0.0% 0.0% 27 10 $ 2.69<br />

0.0% 0.0% 294.4% 3621.8% (89.4%) 3081.9% 3389.2%<br />

Ireland 22 2 $ 11.73<br />

Brazil 19 3 $ 7.24<br />

LISTED COUNTRY IMPORTS 140,249 41,055 $ 3.42 99.8% 27.4% 161,027 48,102 $ 3.35 100.0% 30.1% 14.8% 17.2% (2.0%) 0.2% 9.8%<br />

OTHER COUNTRY IMPORTS 232 89 $ 2.61 0.2% 0.1% 77 22 $ 3.45<br />

0.0% 0.0% (66.7%) (74.8%) 32.0% (78.4%) (76.4%)<br />

TOTAL IMPORTS (3) 140,481 41,144 $ 3.41 100.0% 27.4% 161,104 48,125 $ 3.35 100.0% 30.1% 14.7% 17.0% (2.0%) 0.0% 9.7%<br />

DOMESTIC WINE 108,856 72.6% 111,875 69.9% 2.8% (3.7%)<br />

TOTAL MARKET (4) 150,000 100.0% 160,000 100.0% 6.7% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 150 million liters in 2006 and 160 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 9<br />

Page 9


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

DENMARK<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 176,245 37,972 $ 4.64 19.3% 19.0% 186,504 33,047 $ 5.64 16.8% 16.5% 5.8% (13.0%) 21.6% (12.9%) (13.0%)<br />

Italy 127,304 28,450 $ 4.47 14.5% 14.2% 147,425 27,713 $ 5.32 14.1% 13.9% 15.8% (2.6%) 18.9% (2.5%) (2.6%)<br />

Spain 57,521 23,638 $ 2.43 12.0% 11.8% 64,257 20,203 $ 3.18 10.3% 10.1% 11.7% (14.5%) 30.7% (14.5%) (14.5%)<br />

Chile 52,609 25,650 $ 2.05 13.1% 12.8% 59,677 28,161 $ 2.12 14.4% 14.1% 13.4% 9.8% 3.3% 9.8% 9.8%<br />

Australia 47,188 20,861 $ 2.26 10.6% 10.4% 58,503 25,025 $ 2.34 12.8% 12.5% 24.0% 20.0% 3.4% 20.0% 20.0%<br />

Germany 34,372 15,862 $ 2.17 8.1% 7.9% 46,070 17,469 $ 2.64<br />

8.9% 8.7% 34.0% 10.1% 21.7% 10.2% 10.1%<br />

South Africa 30,737 11,942 $ 2.57 6.1% 6.0% 34,016 13,147 $ 2.59<br />

6.7% 6.6% 10.7% 10.1% 0.5% 10.1% 10.1%<br />

United Kingdom 20,857 6,506 $ 3.21 3.3% 3.3% 28,956 7,156 $ 4.05<br />

3.6% 3.6% 38.8% 10.0% 26.2% 10.0% 10.0%<br />

Argentina 21,527 8,924 $ 2.41 4.5% 4.5% 23,321 8,818 $ 2.64<br />

4.5% 4.4% 8.3% (1.2%) 9.6% (1.1%) (1.2%)<br />

Portugal 18,121 3,613 $ 5.01 1.8% 1.8% 19,392 3,483 $ 5.57<br />

1.8% 1.7% 7.0% (3.6%) 11.0% (3.6%) (3.6%)<br />

United States 16,417 8,423 $ 1.95 4.3% 4.2% 17,964 7,133 $ 2.52<br />

3.6% 3.6% 9.4% (15.3%) 29.2% (15.3%) (15.3%)<br />

New Zealand 4,176 605 $ 6.90 0.3% 0.3% 4,878 636 $ 7.68<br />

0.3% 0.3% 16.8% 5.0% 11.2% 5.1% 5.0%<br />

Sweden 3,615 937 $ 3.86 0.5% 0.5% 4,445 1,547 $ 2.87<br />

0.8% 0.8% 23.0% 65.1% (25.5%) 65.2% 65.1%<br />

Finland 1,348 984 $ 1.37 0.5% 0.5% 1,993 1,392 $ 1.43<br />

0.7% 0.7% 47.9% 41.5% 4.5% 41.5% 41.5%<br />

Netherlands 1,546 191 $ 8.09 0.1% 0.1% 1,692 111 $ 15.29<br />

0.1% 0.1% 9.4% (42.1%) 88.9% (42.1%) (42.1%)<br />

Austria 557 41 $ 13.49 0.0% 0.0% 1,179 76 $ 15.41<br />

0.0% 0.0% 111.6% 85.2% 14.2% 85.3% 85.2%<br />

Greece 1,170 424 $ 2.76 0.2% 0.2% 1,148 360 $ 3.18<br />

0.2% 0.2% (1.9%) (15.1%) 15.4% (15.0%) (15.1%)<br />

Belgium 1,117 69 $ 16.19 0.0% 0.0% 1,143 29 $ 39.74<br />

0.0% 0.0% 2.3% (58.3%) 145.4% (58.3%) (58.3%)<br />

Switzerland 444 16 $ 27.66 0.0% 0.0% 561 4 $ 134.65<br />

0.0% 0.0% 26.4% (74.0%) 386.8% (74.0%) (74.0%)<br />

Lithuania 121 392 46 $ 8.62<br />

0.0% 0.0% 224.7%<br />

LISTED COUNTRY IMPORTS 616,993 195,109 $ 3.16 99.4% 97.6% 703,515 195,556 $ 3.60 99.7% 97.8% 14.0% 0.2% 13.8% 0.3% 0.2%<br />

OTHER COUNTRY IMPORTS 3,044 1,154 $ 2.64 0.6% 0.6% 2,241 625 $ 3.59<br />

0.3% 0.3% (26.4%) (45.9%) 36.0% (45.8%) (45.9%)<br />

TOTAL IMPORTS (3) 620,037 196,263 $ 3.16 100.0% 98.1% 705,757 196,181 $ 3.60 100.0% 98.1% 13.8% (0.0%) 13.9% 0.0% (0.0%)<br />

DOMESTIC WINE 3,737 1.9% 3,819 1.9% 2.2% 2.2%<br />

TOTAL MARKET (4) 200,000 100.0% 200,000 100.0% 0.0% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 200 million liters in 2006 and 200 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 10<br />

Page 10


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

SOUTH KOREA<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 32,714 4,703 $ 6.96 20.4% 19.6% 59,158 7,285 $ 0.86 21.5% 20.8% 80.8% 54.9% (87.6%) 5.6% 6.2%<br />

Chile 15,382 3,772 $ 4.08 16.3% 15.7% 25,594 6,432 $ 2.38 19.0% 18.4% 66.4% 70.5% (41.6%) 16.2% 16.9%<br />

Italy 9,082 1,896 $ 4.79 8.2% 7.9% 19,650 3,293 $ 0.49<br />

9.7% 9.4% 116.4% 73.7% (89.8%) 18.4% 19.1%<br />

United States 12,739 4,062 $ 3.14 17.6% 16.9% 16,834 4,766 $ 7.02 14.1% 13.6% 32.1% 17.3% 123.9% (20.0%) (19.5%)<br />

Australia 6,695 1,603 $ 4.18 6.9% 6.7% 11,240 2,422 $ 2.26<br />

7.2% 6.9% 67.9% 51.1% (45.9%) 3.0% 3.6%<br />

Spain 4,506 3,638 $ 1.24 15.8% 15.2% 7,529 5,359 $ 3.70 15.8% 15.3% 67.1% 47.3% 198.7% 0.4% 1.0%<br />

Germany 3,524 1,277 $ 2.76 5.5% 5.3% 4,646 1,545 $ 3.01<br />

4.6% 4.4% 31.8% 21.0% 9.1% (17.6%) (17.1%)<br />

Japan 2,670 729 $ 3.66 3.2% 3.0% 3,986 1,153 $ 1.50<br />

3.4% 3.3% 49.3% 58.1% (59.0%) 7.8% 8.4%<br />

Argentina 1,744 512 $ 3.40 2.2% 2.1% 2,278 664 $ 1.51<br />

2.0% 1.9% 30.6% 29.6% (55.7%) (11.7%) (11.1%)<br />

South Africa 1,005 514 $ 1.95 2.2% 2.1% 1,016 382 $ 1.24<br />

1.1% 1.1% 1.1% (25.6%) (36.5%) (49.3%) (49.0%)<br />

New Zealand 443 44 $ 10.15 0.2% 0.2% 963 100 $ 1.46<br />

0.3% 0.3% 117.5% 129.7% (85.6%) 56.5% 57.5%<br />

Canada 685 20 $ 33.87 0.1% 0.1% 954 35 $ 8.06<br />

0.1% 0.1% 39.2% 74.6% (76.2%) 19.0% 19.7%<br />

Portugal 168 22 $ 7.80 0.1% 0.1% 247 28 $ 2.75<br />

0.1% 0.1% 46.7% 31.6% (64.7%) (10.3%) (9.8%)<br />

China 101 88 $ 1.14 0.4% 0.4% 228 146 $ 1.86<br />

0.4% 0.4% 125.5% 65.1% 62.7% 12.5% 13.2%<br />

Romania 126 62 $ 2.05 0.3% 0.3% 172 67 $ 6.28<br />

0.2% 0.2% 36.4% 8.7% 206.6% (25.9%) (25.4%)<br />

Hungary 59 4 $ 13.50 0.0% 0.0% 153 98 $ 6.79<br />

0.3% 0.3% 158.0% 2124.3% (49.7%) 1416.0% 1425.2%<br />

Georgia 2 1 $ 2.94 0.0% 0.0% 74 10 $ 5.50<br />

0.0% 0.0% 3439.1% 1319.7% 86.9% 867.7% 873.5%<br />

Netherlands 24 3 $ 7.63 0.0% 0.0% 66 10 $ 8.05<br />

0.0% 0.0% 171.2% 208.9% 5.4% 110.5% 111.8%<br />

Austria 29 4 $ 6.83 0.0% 0.0% 58 9 $ 5.48<br />

0.0% 0.0% 97.7% 100.5% (19.8%) 36.6% 37.5%<br />

Israel 110 34 $ 3.22 0.1% 0.1% 50 12 $ 5.44<br />

0.0% 0.0% (54.6%) (65.4%) 69.2% (76.4%) (76.3%)<br />

LISTED COUNTRY IMPORTS 91,811 22,988 $ 3.99 99.6% 95.8% 154,896 33,816 $ 1.17 99.9% 96.6% 68.7% 47.1% (70.7%) 0.3% 0.9%<br />

OTHER COUNTRY IMPORTS 263 82 $ 3.21 0.4% 0.3% 196 32 $ 2.28<br />

0.1% 0.1% (25.4%) (61.5%) (29.0%) (73.8%) (73.6%)<br />

TOTAL IMPORTS (3) 92,074 23,070 $ 3.99 100.0% 96.1% 155,092 33,848 $ 1.19 100.0% 96.7% 68.4% 46.7% (70.2%) 0.0% 0.6%<br />

DOMESTIC WINE 930 3.9% 1,152 3.3% 23.8% (15.1%)<br />

TOTAL MARKET (4) 24,000 100.0% 35,000 100.0% 45.8% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 24 million liters in 2006 and 35 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 11<br />

Page 11


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

SWEDEN<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 93,155 17,968 $ 5.18 10.4% 9.8% 116,386 19,058 $ 6.11 10.2% 9.5% 24.9% 6.1% 17.8% (2.2%) (2.9%)<br />

Italy 82,672 23,845 $ 3.47 13.9% 13.0% 98,613 25,792 $ 3.82 13.8% 12.9% 19.3% 8.2% 10.3% (0.2%) (1.0%)<br />

South Africa 54,784 21,964 $ 2.49 12.8% 12.0% 73,824 25,780 $ 2.86 13.8% 12.9% 34.8% 17.4% 14.8% 8.3% 7.4%<br />

Spain 62,389 29,096 $ 2.14 16.9% 15.9% 71,107 27,059 $ 2.63 14.5% 13.5% 14.0% (7.0%) 22.6% (14.2%) (14.9%)<br />

Germany 34,185 20,886 $ 1.64 12.1% 11.4% 48,502 26,454 $ 1.83 14.2% 13.2% 41.9% 26.7% 12.0% 16.8% 15.9%<br />

Australia 43,157 11,736 $ 3.68 6.8% 6.4% 44,116 9,981 $ 4.42<br />

5.4% 5.0% 2.2% (15.0%) 20.2% (21.5%) (22.2%)<br />

Denmark 38,681 17,823 $ 2.17 10.4% 9.7% 40,712 17,477 $ 2.33<br />

9.4% 8.7% 5.3% (1.9%) 7.3% (9.5%) (10.3%)<br />

Chile 24,819 8,560 $ 2.90 5.0% 4.7% 32,849 10,215 $ 3.22<br />

5.5% 5.1% 32.4% 19.3% 10.9% 10.1% 9.2%<br />

United Kingdom 13,962 4,972 $ 2.81 2.9% 2.7% 30,900 9,465 $ 3.26<br />

5.1% 4.7% 121.3% 90.4% 16.2% 75.6% 74.2%<br />

Portugal 12,199 3,288 $ 3.71 1.9% 1.8% 13,093 3,084 $ 4.25<br />

1.7% 1.5% 7.3% (6.2%) 14.4% (13.5%) (14.2%)<br />

United States 11,100 2,205 $ 5.03 1.3% 1.2% 11,789 2,071 $ 5.69<br />

1.1% 1.0% 6.2% (6.1%) 13.1% (13.4%) (14.1%)<br />

Argentina 7,908 2,746 $ 2.88 1.6% 1.5% 9,223 3,020 $ 3.05<br />

1.6% 1.5% 16.6% 10.0% 6.0% 1.4% 0.6%<br />

New Zealand 2,845 401 $ 7.09 0.2% 0.2% 4,262 563 $ 7.58<br />

0.3% 0.3% 49.8% 40.2% 6.9% 29.3% 28.3%<br />

Bulgaria 4,276 2,215 $ 1.93 1.3% 1.2% 3,947 1,882 $ 2.10<br />

1.0% 0.9% (7.7%) (15.0%) 8.6% (21.6%) (22.2%)<br />

Hungary 5,041 2,313 $ 2.18 1.3% 1.3% 3,889 1,485 $ 2.62<br />

0.8% 0.7% (22.9%) (35.8%) 20.2% (40.8%) (41.3%)<br />

Finland 2,233 790 $ 2.83 0.5% 0.4% 2,966 1,316 $ 2.25<br />

0.7% 0.7% 32.9% 66.5% (20.2%) 53.6% 52.4%<br />

Austria 1,298 193 $ 6.73 0.1% 0.1% 2,423 354 $ 6.84<br />

0.2% 0.2% 86.7% 83.5% 1.7% 69.3% 67.9%<br />

Belgium 484 171 $ 2.84 0.1% 0.1% 1,252 332 $ 3.77<br />

0.2% 0.2% 158.5% 94.9% 32.7% 79.8% 78.3%<br />

Norway 703 218 $ 3.23 0.1% 0.1% 779 220 $ 3.53<br />

0.1% 0.1% 10.7% 1.3% 9.3% (6.6%) (7.3%)<br />

Greece 645 236 $ 2.73 0.1% 0.1% 733 197 $ 3.73<br />

0.1% 0.1% 13.6% (16.7%) 36.3% (23.2%) (23.8%)<br />

LISTED COUNTRY IMPORTS 496,538 171,625 $ 2.89 99.8% 93.8% 611,365 185,803 $ 3.29 99.6% 92.9% 23.1% 8.3% 13.7% (0.1%) (0.9%)<br />

OTHER COUNTRY IMPORTS 2,193 426 $ 5.15 0.2% 0.2% 3,307 700 $ 4.72<br />

0.4% 0.4% 50.8% 64.4% (8.3%) 51.7% 50.4%<br />

TOTAL IMPORTS (3) 498,731 172,051 $ 2.90 100.0% 94.0% 614,671 186,504 $ 3.30 100.0% 93.3% 23.2% 8.4% 13.7% 0.0% (0.8%)<br />

DOMESTIC WINE 10,949 6.0% 13,496 6.7% 23.3% 12.8%<br />

TOTAL MARKET (4) 183,000 100.0% 200,000 100.0% 9.3% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 183 million liters in 2006 and 200 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 12<br />

Page 12


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

CHINA<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 39,212 10,481 $ 3.74 9.0% 0.7% 98,211 20,921 $ 4.69 14.0% 1.2% 150.5% 99.6% 25.5% 55.2% 81.5%<br />

Chile 21,314 31,973 $ 0.67 27.5% 2.0% 46,559 74,312 $ 0.63 49.6% 4.2% 118.4% 132.4% (6.0%) 80.7% 111.3%<br />

Australia 27,335 20,216 $ 1.35 17.4% 1.3% 45,321 20,249 $ 2.24 13.5% 1.2% 65.8% 0.2% 65.5% (22.1%) (8.9%)<br />

Italy 12,273 9,553 $ 1.28 8.2% 0.6% 20,523 7,660 $ 2.68<br />

5.1% 0.4% 67.2% (19.8%) 108.6% (37.7%) (27.1%)<br />

Spain 19,864 30,739 $ 0.65 26.4% 1.9% 17,487 13,385 $ 1.31<br />

8.9% 0.8% (12.0%) (56.5%) 102.2% (66.2%) (60.4%)<br />

United States 6,851 3,541 $ 1.93 3.0% 0.2% 10,972 5,407 $ 2.03<br />

3.6% 0.3% 60.1% 52.7% 4.9% 18.7% 38.8%<br />

Germany 2,670 675 $ 3.95 0.6% 0.0% 5,489 1,226 $ 4.48<br />

0.8% 0.1% 105.6% 81.5% 13.3% 41.1% 65.0%<br />

Argentina 4,067 6,838 $ 0.59 5.9% 0.4% 3,204 2,437 $ 1.31<br />

1.6% 0.1% (21.2%) (64.4%) 121.1% (72.3%) (67.6%)<br />

South Africa 1,048 435 $ 2.41 0.4% 0.0% 2,386 1,177 $ 2.03<br />

0.8% 0.1% 127.7% 170.7% (15.9%) 110.4% 146.1%<br />

Canada 609 77 $ 7.96 0.1% 0.0% 1,939 136 $ 14.28<br />

0.1% 0.0% 218.3% 77.3% 79.5% 37.8% 61.2%<br />

Portugal 960 349 $ 2.75 0.3% 0.0% 1,929 814 $ 2.37<br />

0.5% 0.0% 100.9% 133.4% (13.9%) 81.4% 112.2%<br />

New Zealand 1,314 185 $ 7.11 0.2% 0.0% 1,900 269 $ 7.06<br />

0.2% 0.0% 44.6% 45.7% (0.7%) 13.2% 32.4%<br />

Japan 1,442 406 $ 3.55 0.3% 0.0% 1,846 453 $ 4.08<br />

0.3% 0.0% 28.1% 11.5% 14.8% (13.3%) 1.4%<br />

Korea South 706 284 $ 2.48 0.2% 0.0% 782 316 $ 2.47<br />

0.2% 0.0% 10.7% 11.3% (0.5%) (13.5%) 1.2%<br />

Georgia 74 33 $ 2.28 0.0% 0.0% 475 112 $ 4.26<br />

0.1% 0.0% 538.5% 242.4% 86.5% 166.1% 211.2%<br />

Austria 144 29 $ 5.05 0.0% 0.0% 392 57 $ 6.85<br />

0.0% 0.0% 171.4% 99.9% 35.8% 55.4% 81.7%<br />

Romania 94 56 $ 1.66 0.0% 0.0% 339 157 $ 2.16<br />

0.1% 0.0% 261.5% 177.2% 30.4% 115.5% 152.0%<br />

Hungary 315 83 $ 3.80 0.1% 0.0% 277 149 $ 1.86<br />

0.1% 0.0% (12.2%) 79.8% (51.2%) 39.7% 63.4%<br />

Bulgaria 241 139 $ 1.73 0.1% 0.0% 251 105 $ 2.39<br />

0.1% 0.0% 4.3% (24.5%) 38.1% (41.3%) (31.3%)<br />

Moldova 182 80 $ 2.28 0.1% 0.0% 191 120 $ 1.60<br />

0.1% 0.0% 4.9% 50.1% (30.1%) 16.7% 36.4%<br />

LISTED COUNTRY IMPORTS 140,715 116,171 $ 1.21 99.8% 7.3% 260,472 149,461 $ 1.74 99.8% 8.5% 85.1% 28.7% 43.9% 0.0% 17.0%<br />

OTHER COUNTRY IMPORTS 437 191 $ 2.29 0.2% 0.0% 751 241 $ 3.12<br />

0.2% 0.0% 71.6% 26.1% 36.0% (1.9%) 14.7%<br />

TOTAL IMPORTS (3) 141,152 116,362 $ 1.21 100.0% 7.3% 261,222 149,702 $ 1.74 100.0% 8.5% 85.1% 28.7% 43.8% 0.0% 17.0%<br />

DOMESTIC WINE 1,483,638 92.7% 1,610,298 91.5% 8.5% (1.3%)<br />

TOTAL MARKET (4) 1,600,000 100.0% 1,760,000 100.0% 10.0% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 1.6 billion liters in 2006 and 1.76 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 13<br />

Page 13


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

IRELAND<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

United Kingdom 99,387 28,245 $ 3.52 32.9% 32.1% 105,505 26,873 $ 3.93 30.6% 29.9% 6.2% (4.9%) 11.6% (7.0%) (7.0%)<br />

France 61,623 10,411 $ 5.92 12.1% 11.8% 81,188 11,709 $ 6.93 13.3% 13.0% 31.7% 12.5% 17.1% 9.9% 10.0%<br />

Australia 55,630 12,700 $ 4.38 14.8% 14.4% 67,485 14,427 $ 4.68 16.4% 16.0% 21.3% 13.6% 6.8% 11.0% 11.1%<br />

Chile 40,609 11,307 $ 3.59 13.2% 12.8% 44,435 11,286 $ 3.94 12.9% 12.5% 9.4% (0.2%) 9.6% (2.5%) (2.4%)<br />

Spain 13,912 3,384 $ 4.11 3.9% 3.8% 20,986 3,907 $ 5.37<br />

4.4% 4.3% 50.9% 15.5% 30.7% 12.8% 12.9%<br />

Italy 13,683 3,450 $ 3.97 4.0% 3.9% 18,729 3,738 $ 5.01<br />

4.3% 4.2% 36.9% 8.4% 26.3% 5.9% 6.0%<br />

South Africa 17,596 4,904 $ 3.59 5.7% 5.6% 16,983 4,376 $ 3.88<br />

5.0% 4.9% (3.5%) (10.8%) 8.1% (12.8%) (12.7%)<br />

Germany 10,732 4,633 $ 2.32 5.4% 5.3% 13,947 4,796 $ 2.91<br />

5.5% 5.3% 30.0% 3.5% 25.6% 1.1% 1.2%<br />

United States 9,684 3,131 $ 3.09 3.6% 3.6% 10,018 2,948 $ 3.40<br />

3.4% 3.3% 3.4% (5.9%) 9.9% (8.0%) (7.9%)<br />

New Zealand 6,787 859 $ 7.90 1.0% 1.0% 9,305 1,176 $ 7.91<br />

1.3% 1.3% 37.1% 37.0% 0.1% 33.8% 33.9%<br />

Portugal 3,851 531 $ 7.25 0.6% 0.6% 4,388 443 $ 9.92<br />

0.5% 0.5% 13.9% (16.7%) 36.7% (18.6%) (18.5%)<br />

Argentina 3,396 753 $ 4.51 0.9% 0.9% 3,891 1,255 $ 3.10<br />

1.4% 1.4% 14.6% 66.6% (31.2%) 62.8% 62.9%<br />

Netherlands 803 241 $ 3.33 0.3% 0.3% 3,194 558 $ 5.72<br />

0.6% 0.6% 297.6% 131.4% 71.8% 126.1% 126.3%<br />

Poland 159 49 $ 3.22 0.1% 0.1% 301 67 $ 4.50<br />

0.1% 0.1% 89.2% 35.4% 39.8% 32.3% 32.4%<br />

Sweden 1,459 1,073 $ 1.36 1.3% 1.2% 158 74 $ 2.14<br />

0.1% 0.1% (89.1%) (93.1%) 57.3% (93.3%) (93.2%)<br />

Austria 98 13 $ 7.43 0.0% 0.0% 94 8 $ 11.50<br />

0.0% 0.0% (4.3%) (38.2%) 54.8% (39.6%) (39.5%)<br />

Moldova 73 28 $ 2.56 0.0% 0.0% 92 33 $ 2.79<br />

0.0% 0.0% 26.5% 16.0% 9.1% 13.3% 13.4%<br />

Georgia 5 1 $ 6.36 0.0% 0.0% 82 14 $ 5.69<br />

0.0% 0.0% 1478.1% 1663.7% (10.5%) 1623.3% 1624.5%<br />

Lithuania 42 14 $ 2.97 0.0% 0.0% 77 15 $ 4.97<br />

0.0% 0.0% 81.6% 8.6% 67.2% 6.1% 6.2%<br />

LISTED COUNTRY IMPORTS 339,529 85,728 $ 3.96 99.9% 97.4% 400,856 87,704 $ 4.57 99.9% 97.4% 18.1% 2.3% 15.4% (0.0%) 0.0%<br />

OTHER COUNTRY IMPORTS 475 75 $ 6.31 0.1% 0.1% 470 113 $ 4.15<br />

0.1% 0.1% (1.1%) 50.6% (34.3%) 47.2% 47.3%<br />

TOTAL IMPORTS (3) 340,004 85,803 $ 3.96 100.0% 97.5% 401,326 87,818 $ 4.57 100.0% 97.6% 18.0% 2.3% 15.3% 0.0% 0.1%<br />

DOMESTIC WINE 2,197 2.5% 2,182 2.4% (0.7%) (2.9%)<br />

TOTAL MARKET (4) 88,000 100.0% 90,000 100.0% 2.3% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 88 million liters in 2006 and 90 million liters in 2007.<br />

See Appendices 1 & 2<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 14<br />

Page 14


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

HONG KONG<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 56,119 5,811 $ 9.66 27.2% 26.4% 116,516 7,295 $ 15.97 27.4% 27.0% 107.6% 25.5% 65.4% 0.8% 2.3%<br />

Australia 16,632 3,626 $ 4.59 17.0% 16.5% 25,679 5,016 $ 5.12 18.8% 18.6% 54.4% 38.3% 11.6% 11.1% 12.7%<br />

United Kingdom 5,133 496 $ 10.36 2.3% 2.3% 15,984 659 $ 24.26<br />

2.5% 2.4% 211.4% 33.0% 134.2% 6.7% 8.3%<br />

United States 7,204 3,170 $ 2.27 14.8% 14.4% 9,005 3,651 $ 2.47 13.7% 13.5% 25.0% 15.2% 8.5% (7.5%) (6.2%)<br />

Chile 6,591 2,178 $ 3.03 10.2% 9.9% 8,740 2,675 $ 3.27 10.1% 9.9% 32.6% 22.9% 7.9% (1.4%) 0.1%<br />

Italy 5,381 779 $ 6.91 3.6% 3.5% 8,012 1,085 $ 7.39<br />

4.1% 4.0% 48.9% 39.3% 6.9% 11.8% 13.5%<br />

Japan 5,502 1,026 $ 5.36 4.8% 4.7% 6,377 1,089 $ 5.86<br />

4.1% 4.0% 15.9% 6.1% 9.2% (14.8%) (13.5%)<br />

Netherlands 282 19 $ 15.08 0.1% 0.1% 4,820 57 $ 84.67<br />

0.2% 0.2% 1607.9% 204.2% 461.4% 144.2% 147.9%<br />

New Zealand 2,484 379 $ 6.55 1.8% 1.7% 3,716 488 $ 7.61<br />

1.8% 1.8% 49.6% 28.7% 16.2% 3.3% 4.9%<br />

Spain 2,173 1,172 $ 1.85 5.5% 5.3% 3,246 1,380 $ 2.35<br />

5.2% 5.1% 49.4% 17.7% 26.9% (5.5%) (4.1%)<br />

China 2,149 1,325 $ 1.62 6.2% 6.0% 2,104 1,344 $ 1.56<br />

5.1% 5.0% (2.1%) 1.5% (3.6%) (18.5%) (17.3%)<br />

Argentina 1,184 401 $ 2.95 1.9% 1.8% 2,082 672 $ 3.10<br />

2.5% 2.5% 75.9% 67.6% 5.0% 34.5% 36.5%<br />

Switzerland 336 8 $ 43.78 0.0% 0.0% 1,646 32 $ 51.08<br />

0.1% 0.1% 390.7% 320.6% 16.7% 237.7% 242.7%<br />

Germany 885 154 $ 5.76 0.7% 0.7% 1,572 229 $ 6.88<br />

0.9% 0.8% 77.5% 48.7% 19.4% 19.4% 21.2%<br />

South Africa 947 283 $ 3.35 1.3% 1.3% 1,560 383 $ 4.08<br />

1.4% 1.4% 64.9% 35.3% 21.9% 8.6% 10.2%<br />

Portugal 800 97 $ 8.24 0.5% 0.4% 1,038 112 $ 9.30<br />

0.4% 0.4% 29.9% 15.1% 12.8% (7.6%) (6.2%)<br />

Canada 511 14 $ 37.17 0.1% 0.1% 590 14 $ 42.89<br />

0.1% 0.1% 15.5% 0.1% 15.4% (19.7%) (18.5%)<br />

Singapore 206 29 $ 7.19 0.1% 0.1% 309 24 $ 12.80<br />

0.1% 0.1% 50.1% (15.8%) 78.2% (32.4%) (31.4%)<br />

Bulgaria 216 118 $ 1.82 0.6% 0.5% 216 105 $ 2.05<br />

0.4% 0.4% 0.2% (11.1%) 12.7% (28.7%) (27.6%)<br />

Korea South 200 100 $ 1.99 0.5% 0.5% 178 80 $ 2.22<br />

0.3% 0.3% (10.8%) (19.9%) 11.3% (35.7%) (34.7%)<br />

LISTED COUNTRY IMPORTS 114,935 21,183 $ 5.43 99.1% 96.3% 213,392 26,389 $ 8.09 99.2% 97.7% 85.7% 24.6% 49.0% 0.0% 1.5%<br />

OTHER COUNTRY IMPORTS 808 182 $ 4.44 0.9% 0.8% 812 222 $ 3.66<br />

0.8% 0.8% 0.5% 22.0% (17.6%) (2.1%) (0.6%)<br />

TOTAL IMPORTS (3) 115,744 21,365 $ 5.42 100.0% 97.1% 214,204 26,611 $ 8.05 100.0% 98.6% 85.1% 24.6% 48.6% 0.0% 1.5%<br />

DOMESTIC WINE 24 2.9% 389 1.4% 1521.7%<br />

TOTAL MARKET (4) 22,000 100.0% 27,000 100.0% 22.7% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 22 million liters in 2006 and 27 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 15<br />

Page 15


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

TAIWAN<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 40,981 8,865 $ 4.62 46.4% 35.5% 52,146 9,226 $ 5.65 43.5% 34.2% 27.2% 4.1% 22.3% (6.3%) (3.6%)<br />

Australia 8,205 1,619 $ 5.07 8.5% 6.5% 9,805 1,970 $ 4.98<br />

9.3% 7.3% 19.5% 21.7% (1.8%) 9.6% 12.7%<br />

United States 7,537 2,093 $ 3.60 11.0% 8.4% 8,316 2,014 $ 4.13<br />

9.5% 7.5% 10.3% (3.8%) 14.7% (13.3%) (10.9%)<br />

Chile 5,374 1,240 $ 4.33 6.5% 5.0% 6,628 2,073 $ 3.20<br />

9.8% 7.7% 23.3% 67.2% (26.2%) 50.6% 54.8%<br />

Japan 6,180 2,128 $ 2.90 11.1% 8.5% 6,040 2,053 $ 2.94<br />

9.7% 7.6% (2.3%) (3.5%) 1.3% (13.1%) (10.7%)<br />

Italy 3,062 528 $ 5.80 2.8% 2.1% 4,779 961 $ 4.97<br />

4.5% 3.6% 56.1% 81.8% (14.2%) 63.8% 68.4%<br />

Spain 2,784 1,218 $ 2.29 6.4% 4.9% 3,059 1,288 $ 2.38<br />

6.1% 4.8% 9.9% 5.7% 3.9% (4.8%) (2.1%)<br />

Argentina 1,665 506 $ 3.29 2.6% 2.0% 2,286 618 $ 3.70<br />

2.9% 2.3% 37.3% 22.2% 12.4% 10.1% 13.2%<br />

Germany 1,035 148 $ 7.00 0.8% 0.6% 1,390 187 $ 7.43<br />

0.9% 0.7% 34.3% 26.5% 6.2% 14.0% 17.2%<br />

South Africa 902 212 $ 4.24 1.1% 0.8% 1,221 272 $ 4.48<br />

1.3% 1.0% 35.4% 28.2% 5.6% 15.5% 18.7%<br />

Hungary 69 10 $ 6.56 0.1% 0.0% 924 28 $ 33.35<br />

0.1% 0.1% 1241.8% 164.1% 408.1% 137.8% 144.5%<br />

Canada 1,051 185 $ 5.69 1.0% 0.7% 850 203 $ 4.18<br />

1.0% 0.8% (19.1%) 10.1% (26.6%) (0.8%) 2.0%<br />

Austria 490 42 $ 11.57 0.2% 0.2% 397 24 $ 16.33<br />

0.1% 0.1% (18.8%) (42.5%) 41.1% (48.2%) (46.7%)<br />

New Zealand 194 12 $ 16.15 0.1% 0.0% 301 27 $ 11.24<br />

0.1% 0.1% 55.3% 123.1% (30.4%) 101.0% 106.6%<br />

Portugal 133 13 $ 9.95 0.1% 0.1% 194 20 $ 9.85<br />

0.1% 0.1% 45.8% 47.2% (0.9%) 32.6% 36.3%<br />

Thailand 155 122 $ 1.27 0.6% 0.5% 158 108 $ 1.47<br />

0.5% 0.4% 1.9% (11.8%) 15.6% (20.6%) (18.3%)<br />

Belgium 141 86 $ 1.64 0.4% 0.3% 136 79 $ 1.73<br />

0.4% 0.3% (3.1%) (7.8%) 5.1% (16.9%) (14.6%)<br />

United Kingdom 305 28 $ 10.86 0.1% 0.1% 107 20 $ 5.26<br />

0.1% 0.1% (65.0%) (27.7%) (51.6%) (34.9%) (33.0%)<br />

Korea South 69 14 $ 4.95 0.1% 0.1% 65 13 $ 4.95<br />

0.1% 0.0% (5.9%) (5.9%) (0.0%) (15.3%) (12.9%)<br />

Romania 28 8 $ 3.68 0.0% 0.0% 55 13 $ 4.28<br />

0.1% 0.0% 93.4% 66.4% 16.3% 49.8% 54.0%<br />

LISTED COUNTRY IMPORTS 80,359 19,079 $ 4.21 99.8% 76.3% 98,858 21,197 $ 4.66 99.9% 78.5% 23.0% 11.1% 10.7% 0.1% 2.9%<br />

OTHER COUNTRY IMPORTS 115 37 $ 3.13 0.2% 0.1% 120 26 $ 4.64<br />

0.1% 0.1% 5.0% (29.2%) 48.4% (36.3%) (34.5%)<br />

TOTAL IMPORTS (3) 80,474 19,115 $ 4.21 100.0% 76.5% 98,978 21,223 $ 4.66 100.0% 78.6% 23.0% 11.0% 10.8% 0.0% 2.8%<br />

DOMESTIC WINE 5,885 23.5% 5,777 21.4% (1.8%) (9.1%)<br />

TOTAL MARKET (4) 25,000 100.0% 27,000 100.0% 8.0% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 25 million liters in 2006 and 27 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 16<br />

Page 16


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

SINGAPORE<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 241,550 9,179 $ 26.31 44.9% 43.7% 303,525 11,113 $ 27.31 45.5% 44.5% 25.7% 21.1% 3.8% 1.3% 1.7%<br />

Australia 36,347 5,367 $ 6.77 26.3% 25.6% 44,258 6,483 $ 6.83 26.6% 25.9% 21.8% 20.8% 0.8% 1.1% 1.5%<br />

United Kingdom 3,556 179 $ 19.88 0.9% 0.9% 11,019 246 $ 44.78<br />

1.0% 1.0% 209.9% 37.6% 125.3% 15.2% 15.6%<br />

Italy 8,004 1,040 $ 7.70 5.1% 5.0% 9,715 981 $ 9.91<br />

4.0% 3.9% 21.4% (5.7%) 28.7% (21.0%) (20.8%)<br />

United States 5,419 1,093 $ 4.96 5.3% 5.2% 8,145 1,256 $ 6.48<br />

5.1% 5.0% 50.3% 14.9% 30.8% (3.8%) (3.5%)<br />

New Zealand 3,936 442 $ 8.91 2.2% 2.1% 5,274 520 $ 10.15<br />

2.1% 2.1% 34.0% 17.6% 14.0% (1.6%) (1.2%)<br />

Chile 4,024 1,131 $ 3.56 5.5% 5.4% 4,189 1,209 $ 3.47<br />

5.0% 4.8% 4.1% 6.9% (2.6%) (10.5%) (10.2%)<br />

Germany 1,769 349 $ 5.06 1.7% 1.7% 2,515 372 $ 6.76<br />

1.5% 1.5% 42.2% 6.4% 33.6% (10.9%) (10.6%)<br />

Switzerland 652 7 $ 97.86 0.0% 0.0% 2,339 13 $ 173.69<br />

0.1% 0.1% 258.5% 102.0% 77.5% 69.1% 69.7%<br />

Japan 1,586 233 $ 6.80 1.1% 1.1% 2,247 310 $ 7.24<br />

1.3% 1.2% 41.6% 33.0% 6.5% 11.4% 11.7%<br />

Spain 1,571 239 $ 6.56 1.2% 1.1% 2,039 373 $ 5.47<br />

1.5% 1.5% 29.8% 55.9% (16.7%) 30.5% 30.9%<br />

Argentina 1,562 395 $ 3.95 1.9% 1.9% 1,863 469 $ 3.98<br />

1.9% 1.9% 19.3% 18.7% 0.6% (0.7%) (0.3%)<br />

South Africa 1,441 303 $ 4.76 1.5% 1.4% 1,777 373 $ 4.76<br />

1.5% 1.5% 23.3% 23.3% 0.0% 3.2% 3.6%<br />

Portugal 962 144 $ 6.69 0.7% 0.7% 1,260 153 $ 8.23<br />

0.6% 0.6% 31.0% 6.4% 23.0% (10.9%) (10.6%)<br />

Canada 985 23 $ 42.71 0.1% 0.1% 1,188 36 $ 33.27<br />

0.1% 0.1% 20.6% 54.8% (22.1%) 29.5% 30.0%<br />

Korea South 107 49 $ 2.18 0.2% 0.2% 300 183 $ 1.63<br />

0.8% 0.7% 180.7% 273.5% (24.9%) 212.7% 213.8%<br />

China 226 83 $ 2.74 0.4% 0.4% 233 143 $ 1.62<br />

0.6% 0.6% 2.8% 73.5% (40.7%) 45.2% 45.8%<br />

Netherlands 149 33 $ 4.45 0.2% 0.2% 207 28 $ 7.54<br />

0.1% 0.1% 39.2% (17.8%) 69.3% (31.2%) (31.0%)<br />

Malaysia 137 14 $ 9.85 0.1% 0.1% 171 17 $ 10.08<br />

0.1% 0.1% 24.6% 21.9% 2.2% 2.0% 2.4%<br />

Belgium 180 6 $ 32.04 0.0% 0.0% 166 18 $ 9.17<br />

0.1% 0.1% (8.1%) 221.1% (71.4%) 168.8% 169.7%<br />

LISTED COUNTRY IMPORTS 314,163 20,308 $ 15.47 99.4% 96.7% 402,428 24,296 $ 16.56 99.5% 97.2% 28.1% 19.6% 7.1% 0.1% 0.5%<br />

OTHER COUNTRY IMPORTS 406 126 $ 3.21 0.6% 0.6% 527 116 $ 4.53<br />

0.5% 0.5% 29.8% (8.0%) 41.1% (23.0%) (22.7%)<br />

TOTAL IMPORTS (3) 314,569 20,434 $ 15.39 100.0% 97.3% 402,955 24,412 $ 16.51 100.0% 97.6% 28.1% 19.5% 7.2% 0.0% 0.4%<br />

DOMESTIC WINE 566 2.7% 588 2.4% 3.9% (12.7%)<br />

TOTAL MARKET (4) 21,000 100.0% 25,000 100.0% 19.0% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 21 million liters in 2006 and 25 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 17<br />

Page 17


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

FINLAND<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 35,971 8,894 $ 4.04 11.8% 11.7% 42,745 10,377 $ 4.12 12.3% 12.2% 18.8% 16.7% 1.9% 3.7% 4.3%<br />

Chile 25,299 9,655 $ 2.62 12.8% 12.7% 35,050 12,110 $ 2.89 14.3% 14.2% 38.5% 25.4% 10.5% 11.5% 12.1%<br />

Spain 25,392 8,129 $ 3.12 10.8% 10.7% 26,340 7,741 $ 3.40<br />

9.1% 9.1% 3.7% (4.8%) 8.9% (15.4%) (14.9%)<br />

Italy 19,841 5,557 $ 3.57 7.4% 7.3% 23,973 6,105 $ 3.93<br />

7.2% 7.2% 20.8% 9.9% 10.0% (2.4%) (1.8%)<br />

Sweden 15,974 16,624 $ 0.96 22.1% 21.9% 17,595 16,690 $ 1.05 19.7% 19.6% 10.1% 0.4% 9.7% (10.8%) (10.2%)<br />

Australia 11,534 3,168 $ 3.64 4.2% 4.2% 16,822 4,741 $ 3.55<br />

5.6% 5.6% 45.9% 49.7% (2.5%) 33.0% 33.8%<br />

Germany 11,161 4,293 $ 2.60 5.7% 5.6% 13,689 5,181 $ 2.64<br />

6.1% 6.1% 22.7% 20.7% 1.6% 7.3% 7.9%<br />

United Kingdom 8,276 3,731 $ 2.22 5.0% 4.9% 11,743 4,516 $ 2.60<br />

5.3% 5.3% 41.9% 21.1% 17.2% 7.6% 8.2%<br />

South Africa 9,482 3,736 $ 2.54 5.0% 4.9% 11,061 4,125 $ 2.68<br />

4.9% 4.9% 16.6% 10.4% 5.6% (1.9%) (1.3%)<br />

Argentina 7,665 3,233 $ 2.37 4.3% 4.3% 8,897 3,836 $ 2.32<br />

4.5% 4.5% 16.1% 18.7% (2.2%) 5.5% 6.1%<br />

Denmark 7,220 1,523 $ 4.74 2.0% 2.0% 8,349 1,720 $ 4.85<br />

2.0% 2.0% 15.6% 12.9% 2.4% 0.3% 1.0%<br />

United States 4,086 1,757 $ 2.33 2.3% 2.3% 4,857 1,946 $ 2.50<br />

2.3% 2.3% 18.9% 10.8% 7.3% (1.6%) (1.0%)<br />

Portugal 3,155 627 $ 5.03 0.8% 0.8% 3,604 644 $ 5.60<br />

0.8% 0.8% 14.3% 2.7% 11.2% (8.7%) (8.2%)<br />

Hungary 1,958 1,808 $ 1.08 2.4% 2.4% 2,203 1,870 $ 1.18<br />

2.2% 2.2% 12.5% 3.4% 8.8% (8.1%) (7.6%)<br />

Estonia 951 216 $ 4.40 0.3% 0.3% 2,162 470 $ 4.60<br />

0.6% 0.6% 127.2% 117.3% 4.5% 93.1% 94.3%<br />

Belgium 779 391 $ 1.99 0.5% 0.5% 1,224 594 $ 2.06<br />

0.7% 0.7% 57.0% 52.0% 3.3% 35.1% 35.9%<br />

New Zealand 807 110 $ 7.36 0.1% 0.1% 1,222 139 $ 8.81<br />

0.2% 0.2% 51.4% 26.5% 19.7% 12.4% 13.1%<br />

Luxembourg 757 117 $ 6.49 0.2% 0.2% 1,093 149 $ 7.34<br />

0.2% 0.2% 44.5% 27.8% 13.0% 13.6% 14.3%<br />

Ireland 320 125 $ 2.57 0.2% 0.2% 801 344 $ 2.33<br />

0.4% 0.4% 150.0% 175.9% (9.4%) 145.2% 146.7%<br />

Norway 290 96 $ 3.03 0.1% 0.1% 787 358 $ 2.20<br />

0.4% 0.4% 171.8% 275.0% (27.5%) 233.2% 235.3%<br />

LISTED COUNTRY IMPORTS 190,920 73,788 $ 2.59 98.1% 97.1% 234,218 83,658 $ 2.80 98.8% 98.4% 22.7% 13.4% 8.2% 0.7% 1.4%<br />

OTHER COUNTRY IMPORTS 3,005 1,435 $ 2.09 1.9% 1.9% 2,843 993 $ 2.86<br />

1.2% 1.2% (5.4%) (30.8%) 36.7% (38.5%) (38.1%)<br />

TOTAL IMPORTS (3) 193,926 75,222 $ 2.58 100.0% 99.0% 237,061 84,651 $ 2.80 100.0% 99.6% 22.2% 12.5% 8.6% 0.0% 0.6%<br />

DOMESTIC WINE 778 1.0% 349 0.4% (55.1%) (59.9%)<br />

TOTAL MARKET (4) 76,000 100.0% 85,000 100.0% 11.8% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 76 million liters in 2006 and 85 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 18<br />

Page 18


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

RUSSIA<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

Italy 132,146 38,192 $ 3.46 6.6% 3.4% 251,437 62,874 $ 4.00<br />

9.2% 4.8% 90.3% 64.6% 15.6% 38.8% 40.8%<br />

France 118,147 96,558 $ 1.22 16.7% 8.6% 189,626 90,647 $ 2.09 13.2% 6.9% 60.5% (6.1%) 71.0% (20.9%) (19.7%)<br />

Spain 95,086 156,245 $ 0.61 27.0% 14.0% 124,329 176,929 $ 0.70 25.8% 13.5% 30.8% 13.2% 15.5% (4.5%) (3.2%)<br />

Bulgaria 54,486 70,167 $ 0.78 12.1% 6.3% 79,958 80,794 $ 0.99 11.8% 6.2% 46.7% 15.1% 27.4% (2.9%) (1.6%)<br />

Argentina 34,645 58,412 $ 0.59 10.1% 5.2% 63,692 102,009 $ 0.62 14.9% 7.8% 83.8% 74.6% 5.3% 47.2% 49.3%<br />

Chile 25,503 19,086 $ 1.34 3.3% 1.7% 44,578 28,534 $ 1.56<br />

4.2% 2.2% 74.8% 49.5% 16.9% 26.0% 27.8%<br />

Germany 30,483 19,345 $ 1.58 3.3% 1.7% 39,156 23,105 $ 1.69<br />

3.4% 1.8% 28.5% 19.4% 7.5% 0.7% 2.1%<br />

Ukraine 25,385 12,476 $ 2.03 2.2% 1.1% 34,702 13,834 $ 2.51<br />

2.0% 1.1% 36.7% 10.9% 23.3% (6.5%) (5.2%)<br />

Portugal 1,805 448 $ 4.03 0.1% 0.0% 12,305 22,364 $ 0.55<br />

3.3% 1.7% 581.7% 4894.1% (86.3%) 4110.0% 4169.8%<br />

Uzbekistan 8,110 17,082 $ 0.47 3.0% 1.5% 11,204 20,541 $ 0.55<br />

3.0% 1.6% 38.1% 20.2% 14.9% 1.4% 2.8%<br />

Hungary 7,133 6,497 $ 1.10 1.1% 0.6% 10,328 7,385 $ 1.40<br />

1.1% 0.6% 44.8% 13.7% 27.4% (4.2%) (2.8%)<br />

South Africa 4,109 1,675 $ 2.45 0.3% 0.1% 7,932 3,642 $ 2.18<br />

0.5% 0.3% 93.1% 117.4% (11.2%) 83.2% 85.8%<br />

Australia 2,332 1,120 $ 2.08 0.2% 0.1% 5,043 2,065 $ 2.44<br />

0.3% 0.2% 116.2% 84.4% 17.3% 55.4% 57.6%<br />

United States 2,629 1,082 $ 2.43 0.2% 0.1% 4,247 1,843 $ 2.30<br />

0.3% 0.1% 61.6% 70.4% (5.2%) 43.7% 45.7%<br />

Uruguay 701 947 $ 0.74 0.2% 0.1% 3,846 6,738 $ 0.57<br />

1.0% 0.5% 448.6% 611.6% (22.9%) 499.9% 508.4%<br />

Macedonia 2,622 4,534 $ 0.58 0.8% 0.4% 3,443 4,905 $ 0.70<br />

0.7% 0.4% 31.3% 8.2% 21.4% (8.8%) (7.5%)<br />

Romania 3,105 2,124 $ 1.46 0.4% 0.2% 3,118 1,990 $ 1.57<br />

0.3% 0.2% 0.4% (6.3%) 7.2% (21.0%) (19.9%)<br />

Armenia 760 328 $ 2.32 0.1% 0.0% 2,544 1,168 $ 2.18<br />

0.2% 0.1% 234.7% 255.9% (5.9%) 200.0% 204.3%<br />

China 1,787 931 $ 1.92 0.2% 0.1% 2,387 1,195 $ 2.00<br />

0.2% 0.1% 33.6% 28.4% 4.1% 8.2% 9.8%<br />

Azerbaijan 1,695 1,653 $ 1.03 0.3% 0.1% 2,142 1,594 $ 1.34<br />

0.2% 0.1% 26.4% (3.6%) 31.0% (18.7%) (17.5%)<br />

LISTED COUNTRY IMPORTS 552,670 508,901 $ 1.09 88.0% 45.4% 896,017 654,157 $ 1.37 95.4% 49.9% 62.1% 28.5% 26.1% 8.4% 9.9%<br />

OTHER COUNTRY IMPORTS 76,057 69,156 $ 1.10 12.0% 6.2% 24,497 31,552 $ 0.78<br />

4.6% 2.4% (67.8%) (54.4%) (29.4%) (61.5%) (61.0%)<br />

TOTAL IMPORTS (3) 628,727 578,058 $ 1.09 100.0% 51.6% 920,514 685,709 $ 1.34 100.0% 52.3% 46.4% 18.6% 23.4% 0.0% 1.4%<br />

DOMESTIC WINE 541,942 48.4% 624,291 47.7% 15.2% (1.5%)<br />

TOTAL MARKET (4) 1,120,000 100.0% 1,310,000 100.0% 17.0% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 1.120 billion liters in 2006 and 1.310 billion liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 19<br />

Page 19


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

NORWAY<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 75,833 16,294 $ 4.65 23.3% 23.3% 97,550 17,252 $ 5.65 22.5% 22.7% 28.6% 5.9% 21.5% (3.4%) (2.5%)<br />

Italy 56,942 12,503 $ 4.55 17.9% 17.9% 76,728 14,733 $ 5.21 19.2% 19.4% 34.7% 17.8% 14.3% 7.5% 8.5%<br />

Spain 36,860 9,513 $ 3.87 13.6% 13.6% 45,079 10,325 $ 4.37 13.5% 13.6% 22.3% 8.5% 12.7% (1.0%) (0.0%)<br />

Germany 18,384 5,930 $ 3.10 8.5% 8.5% 21,838 6,064 $ 3.60<br />

7.9% 8.0% 18.8% 2.3% 16.1% (6.7%) (5.8%)<br />

Australia 14,811 4,149 $ 3.57 5.9% 5.9% 15,698 4,216 $ 3.72<br />

5.5% 5.5% 6.0% 1.6% 4.3% (7.3%) (6.4%)<br />

Portugal 11,298 3,730 $ 3.03 5.3% 5.3% 11,993 3,417 $ 3.51<br />

4.5% 4.5% 6.2% (8.4%) 15.9% (16.5%) (15.6%)<br />

Chile 9,581 3,869 $ 2.48 5.5% 5.5% 11,290 4,237 $ 2.66<br />

5.5% 5.6% 17.8% 9.5% 7.6% (0.1%) 0.9%<br />

United Kingdom 3,598 1,216 $ 2.96 1.7% 1.7% 9,791 2,620 $ 3.74<br />

3.4% 3.4% 172.1% 115.5% 26.2% 96.6% 98.5%<br />

Denmark 6,695 2,546 $ 2.63 3.6% 3.6% 7,573 2,022 $ 3.75<br />

2.6% 2.7% 13.1% (20.6%) 42.5% (27.6%) (26.9%)<br />

Argentina 5,605 2,797 $ 2.00 4.0% 4.0% 6,691 3,129 $ 2.14<br />

4.1% 4.1% 19.4% 11.9% 6.7% 2.0% 3.0%<br />

South Africa 4,548 1,683 $ 2.70 2.4% 2.4% 5,232 1,708 $ 3.06<br />

2.2% 2.2% 15.0% 1.5% 13.3% (7.4%) (6.5%)<br />

Sweden 3,669 2,428 $ 1.51 3.5% 3.5% 4,280 2,898 $ 1.48<br />

3.8% 3.8% 16.6% 19.4% (2.3%) 8.9% 9.9%<br />

United States 2,462 1,030 $ 2.39 1.5% 1.5% 3,685 1,625 $ 2.27<br />

2.1% 2.1% 49.6% 57.8% (5.1%) 43.9% 45.3%<br />

Hungary 3,151 1,341 $ 2.35 1.9% 1.9% 3,261 1,246 $ 2.62<br />

1.6% 1.6% 3.5% (7.1%) 11.4% (15.3%) (14.4%)<br />

Austria 1,107 235 $ 4.71 0.3% 0.3% 2,046 454 $ 4.50<br />

0.6% 0.6% 84.9% 93.6% (4.5%) 76.5% 78.3%<br />

Netherlands 420 251 $ 1.68 0.4% 0.4% 571 267 $ 2.14<br />

0.3% 0.4% 36.0% 6.8% 27.4% (2.6%) (1.7%)<br />

New Zealand 218 23 $ 9.35 0.0% 0.0% 405 49 $ 8.30<br />

0.1% 0.1% 85.4% 108.9% (11.2%) 90.5% 92.4%<br />

Bulgaria 304 150 $ 2.03 0.2% 0.2% 299 136 $ 2.20<br />

0.2% 0.2% (1.7%) (9.2%) 8.2% (17.2%) (16.3%)<br />

Belgium 200 65 $ 3.07 0.1% 0.1% 207 67 $ 3.09<br />

0.1% 0.1% 3.5% 2.8% 0.7% (6.2%) (5.3%)<br />

Finland 92 45 $ 2.05 0.1% 0.1% 188 79 $ 2.40<br />

0.1% 0.1% 103.9% 74.6% 16.8% 59.2% 60.8%<br />

LISTED COUNTRY IMPORTS 255,781 69,796 $ 3.66 99.7% 99.7% 324,406 76,546 $ 4.24 99.7% 100.7% 26.8% 9.7% 15.6% 0.0% 1.0%<br />

OTHER COUNTRY IMPORTS 599 201 $ 2.98 0.3% 0.3% 841 209 $ 4.03<br />

0.3% 0.3% 40.5% 3.9% 35.2% (5.3%) (4.3%)<br />

TOTAL IMPORTS (3) 256,379 69,997 $ 3.66 100.0% 100.0% 325,247 76,754 $ 4.24 100.0% 101.0% 26.9% 9.7% 15.7% 0.0% 1.0%<br />

DOMESTIC WINE 3 0.0% (754) (1.0%) (26563.3%) (24474.1%)<br />

TOTAL MARKET (4) 70,000 100.0% 76,000 100.0% 8.6% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 70 million liters in 2006 and 76 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 20<br />

Page 20


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

BELGIUM<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 731,187 183,352 $ 3.99 57.4% 52.4% 1,034,270 196,954 $ 5.25 58.4% 53.2% 41.5% 7.4% 31.7% 1.7% 1.6%<br />

Spain 74,517 28,295 $ 2.63 8.9% 8.1% 91,246 28,562 $ 3.19<br />

8.5% 7.7% 22.4% 0.9% 21.3% (4.4%) (4.5%)<br />

Italy 67,057 26,813 $ 2.50 8.4% 7.7% 80,026 27,168 $ 2.95<br />

8.1% 7.3% 19.3% 1.3% 17.8% (4.0%) (4.2%)<br />

Portugal 56,322 13,508 $ 4.17 4.2% 3.9% 62,528 13,963 $ 4.48<br />

4.1% 3.8% 11.0% 3.4% 7.4% (2.1%) (2.2%)<br />

Germany 35,113 15,288 $ 2.30 4.8% 4.4% 42,432 16,187 $ 2.62<br />

4.8% 4.4% 20.8% 5.9% 14.1% 0.3% 0.2%<br />

Netherlands 34,640 8,192 $ 4.23 2.6% 2.3% 40,749 7,459 $ 5.46<br />

2.2% 2.0% 17.6% (8.9%) 29.2% (13.8%) (13.9%)<br />

Chile 21,671 7,988 $ 2.71 2.5% 2.3% 25,191 9,508 $ 2.65<br />

2.8% 2.6% 16.2% 19.0% (2.3%) 12.7% 12.6%<br />

Luxembourg 20,818 6,502 $ 3.20 2.0% 1.9% 23,731 6,514 $ 3.64<br />

1.9% 1.8% 14.0% 0.2% 13.8% (5.1%) (5.2%)<br />

South Africa 20,647 10,846 $ 1.90 3.4% 3.1% 22,834 11,750 $ 1.94<br />

3.5% 3.2% 10.6% 8.3% 2.1% 2.6% 2.5%<br />

Australia 17,185 6,608 $ 2.60 2.1% 1.9% 20,562 7,445 $ 2.76<br />

2.2% 2.0% 19.7% 12.7% 6.2% 6.7% 6.6%<br />

United Kingdom 10,867 2,982 $ 3.64 0.9% 0.9% 12,590 3,462 $ 3.64<br />

1.0% 0.9% 15.9% 16.1% (0.2%) 10.0% 9.8%<br />

Argentina 5,862 1,945 $ 3.01 0.6% 0.6% 6,262 2,064 $ 3.03<br />

0.6% 0.6% 6.8% 6.1% 0.7% 0.5% 0.4%<br />

United States 4,833 1,817 $ 2.66 0.6% 0.5% 3,466 1,204 $ 2.88<br />

0.4% 0.3% (28.3%) (33.8%) 8.3% (37.3%) (37.3%)<br />

Greece 2,920 1,141 $ 2.56 0.4% 0.3% 3,320 1,246 $ 2.66<br />

0.4% 0.3% 13.7% 9.2% 4.1% 3.5% 3.3%<br />

Turkey 1,529 944 $ 1.62 0.3% 0.3% 2,730 1,346 $ 2.03<br />

0.4% 0.4% 78.6% 42.5% 25.3% 35.0% 34.8%<br />

New Zealand 1,261 187 $ 6.76 0.1% 0.1% 1,228 185 $ 6.63<br />

0.1% 0.1% (2.6%) (0.8%) (1.8%) (6.0%) (6.2%)<br />

Switzerland 878 167 $ 5.26 0.1% 0.0% 1,089 186 $ 5.84<br />

0.1% 0.1% 24.0% 11.7% 11.0% 5.8% 5.7%<br />

Austria 821 121 $ 6.81 0.0% 0.0% 817 116 $ 7.05<br />

0.0% 0.0% (0.5%) (3.9%) 3.6% (9.0%) (9.1%)<br />

Israel 383 70 $ 5.47 0.0% 0.0% 723 125 $ 5.78<br />

0.0% 0.0% 88.8% 78.6% 5.7% 69.1% 68.9%<br />

Hungary 384 139 $ 2.76 0.0% 0.0% 707 127 $ 5.57<br />

0.0% 0.0% 84.2% (8.7%) 101.7% (13.5%) (13.6%)<br />

LISTED COUNTRY IMPORTS 1,108,895 316,904 $ 3.50 99.3% 90.5% 1,476,500 335,570 $ 4.40 99.6% 90.7% 33.2% 5.9% 25.7% 0.3% 0.2%<br />

OTHER COUNTRY IMPORTS 5,608 2,290 $ 2.45 0.7% 0.7% 4,698 1,428 $ 3.29<br />

0.4% 0.4% (16.2%) (37.6%) 34.3% (40.9%) (41.0%)<br />

TOTAL IMPORTS (3) 1,114,503 319,193 $ 3.49 100.0% 91.2% 1,481,198 336,998 $ 4.40 100.0% 91.1% 32.9% 5.6% 25.9% 0.0% (0.1%)<br />

DOMESTIC WINE 30,807 8.8% 33,002 8.9% 7.1% 1.3%<br />

TOTAL MARKET (4) 350,000 100.0% 370,000 100.0% 5.7% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 350 million liters in 2006 and 370 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 21<br />

Page 21


COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

POLAND<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

Italy 28,470 15,921 $ 1.79 19.7% 13.3% 42,117 20,998 $ 2.01 21.5% 15.0% 47.9% 31.9% 12.2% 9.4% 13.0%<br />

France 18,990 5,822 $ 3.26 7.2% 4.9% 29,293 7,546 $ 3.88<br />

7.7% 5.4% 54.3% 29.6% 19.0% 7.5% 11.1%<br />

Bulgaria 22,652 19,813 $ 1.14 24.5% 16.5% 28,312 20,620 $ 1.37 21.1% 14.7% 25.0% 4.1% 20.1% (13.7%) (10.8%)<br />

Netherlands 11,771 3,217 $ 3.66 4.0% 2.7% 19,241 5,015 $ 3.84<br />

5.1% 3.6% 63.5% 55.9% 4.9% 29.3% 33.6%<br />

Germany 14,175 7,636 $ 1.86 9.4% 6.4% 19,009 9,097 $ 2.09<br />

9.3% 6.5% 34.1% 19.1% 12.6% (1.2%) 2.1%<br />

Spain 13,212 7,749 $ 1.70 9.6% 6.5% 15,727 7,844 $ 2.00<br />

8.0% 5.6% 19.0% 1.2% 17.6% (16.0%) (13.2%)<br />

Chile 8,608 3,069 $ 2.80 3.8% 2.6% 10,979 3,811 $ 2.88<br />

3.9% 2.7% 27.5% 24.2% 2.7% 3.0% 6.4%<br />

Hungary 7,762 6,652 $ 1.17 8.2% 5.5% 10,276 9,084 $ 1.13<br />

9.3% 6.5% 32.4% 36.6% (3.1%) 13.3% 17.0%<br />

Moldova 4,227 2,676 $ 1.58 3.3% 2.2% 6,152 3,470 $ 1.77<br />

3.6% 2.5% 45.5% 29.7% 12.2% 7.6% 11.2%<br />

Portugal 2,313 854 $ 2.71 1.1% 0.7% 4,495 1,664 $ 2.70<br />

1.7% 1.2% 94.3% 94.9% (0.3%) 61.7% 67.0%<br />

Argentina 2,684 1,151 $ 2.33 1.4% 1.0% 3,729 1,573 $ 2.37<br />

1.6% 1.1% 39.0% 36.7% 1.7% 13.4% 17.1%<br />

South Africa 1,697 622 $ 2.73 0.8% 0.5% 2,859 943 $ 3.03<br />

1.0% 0.7% 68.5% 51.7% 11.1% 25.8% 30.0%<br />

Australia 2,023 669 $ 3.02 0.8% 0.6% 2,851 867 $ 3.29<br />

0.9% 0.6% 40.9% 29.5% 8.9% 7.4% 11.0%<br />

United States 1,812 574 $ 3.16 0.7% 0.5% 2,048 707 $ 2.90<br />

0.7% 0.5% 13.0% 23.0% (8.2%) 2.1% 5.5%<br />

Greece 1,191 609 $ 1.96 0.8% 0.5% 1,673 705 $ 2.37<br />

0.7% 0.5% 40.4% 15.7% 21.3% (4.0%) (0.8%)<br />

Sweden 1,009 221 $ 4.57 0.3% 0.2% 1,079 236 $ 4.58<br />

0.2% 0.2% 6.8% 6.5% 0.3% (11.6%) (8.7%)<br />

United Kingdom 561 162 $ 3.47 0.2% 0.1% 1,050 328 $ 3.20<br />

0.3% 0.2% 87.2% 103.0% (7.8%) 68.4% 74.0%<br />

Georgia 711 208 $ 3.41 0.3% 0.2% 1,032 293 $ 3.52<br />

0.3% 0.2% 45.1% 40.8% 3.1% 16.8% 20.7%<br />

Belgium 880 295 $ 2.99 0.4% 0.2% 934 195 $ 4.79<br />

0.2% 0.1% 6.1% (33.8%) 60.3% (45.1%) (43.3%)<br />

Czech Republic 411 200 $ 2.06 0.2% 0.2% 907 315 $ 2.88<br />

0.3% 0.2% 120.6% 57.7% 39.9% 30.8% 35.1%<br />

LISTED COUNTRY IMPORTS 145,160 78,121 $ 1.86 96.6% 65.1% 203,763 95,313 $ 2.14 97.7% 68.1% 40.4% 22.0% 15.1% 1.2% 4.6%<br />

OTHER COUNTRY IMPORTS 4,503 2,789 $ 1.61 3.4% 2.3% 4,865 2,213 $ 2.20<br />

2.3% 1.6% 8.0% (20.7%) 36.2% (34.2%) (32.0%)<br />

TOTAL IMPORTS (3) 149,663 80,910 $ 1.85 100.0% 67.4% 208,628 97,525 $ 2.14 100.0% 69.7% 39.4% 20.5% 15.6% 0.0% 3.3%<br />

DOMESTIC WINE 39,090 32.6% 42,475 30.3% 8.7% (6.9%)<br />

TOTAL MARKET (4) 120,000 100.0% 140,000 100.0% 16.7% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 120 million liters in 2006 and 140 million liters in 2007.<br />

See Appendices 1 & 2<br />

Source: Global Trade Information Service. Copyright: Trade Data and Analysis<br />

Table 22<br />

Page 22


APPENDIX 1<br />

COUNTRY WINE MARKET ANALYSIS - IMPORTS<br />

UNITED STATES<br />

2006, 2007 AND 2007/ 2006<br />

TABLE WINE, SPARKLING WINE DESSERT WINE, VERMOUTH AND OTHER SPECIAL NATURAL WINE<br />

VALUE ($US 000), VOLUME (LITERS 000) AND VALUE/LITER ($)<br />

HTS CODES 2204/2205/2206 COMBINED<br />

DOMESTIC WINE CONSUMPTION AND TOTAL WINE MARKET<br />

2006 2007 2007/2006 (% CHANGE)<br />

MARKET MARKET SHARE (%) (2) MARKET MARKET SHARE (%) (2)<br />

MARKET MARKET SHARE (%) (2)<br />

VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL VALUE VOLUME VALUE/ IMPORT TOTAL<br />

COUNTRY (1) ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET ($US 000) LITERS (000) LITER ($) MARKET MARKET<br />

France 1,332,672 125,497 10.6 15.4% 4.8% 1,468,578 129,867 11.3 14.8% 4.8% 10.2% 3.5% 6.5% (3.6%) 0.8%<br />

Italy 1,180,662 237,977 5.0 29.1% 9.1% 1,293,133 258,021 5.0 29.4% 9.6% 9.5% 8.4% 1.0% 1.0% 5.6%<br />

Australia 766,627 216,009 3.5 26.4% 8.3% 797,523 204,132 3.9 23.3% 7.6% 4.0% (5.5%) 10.1% (11.9%) (8.0%)<br />

Spain 238,879 45,670 5.2 5.6% 1.7% 275,022 50,487 5.4 5.8% 1.9% 15.1% 10.5% 4.1% 3.0% 7.7%<br />

Chile 170,310 54,066 3.2 6.6% 2.1% 211,192 61,040 3.5 7.0% 2.3% 24.0% 12.9% 9.8% 5.2% 9.9%<br />

New Zealand 104,475 14,773 7.1 1.8% 0.6% 145,538 19,656 7.4 2.2% 0.7% 39.3% 33.1% 4.7% 24.0% 29.6%<br />

Germany 121,006 27,791 4.4 3.4% 1.1% 144,527 30,961 4.7 3.5% 1.2% 19.4% 11.4% 7.2% 3.8% 8.5%<br />

Argentina 92,893 39,554 2.3 4.8% 1.5% 132,493 65,750 2.0 7.5% 2.4% 42.6% 66.2% (14.2%) 54.9% 61.9%<br />

Portugal 68,039 10,535 6.5 1.3% 0.4% 71,317 11,507 6.2 1.3% 0.4% 4.8% 9.2% (4.0%) 1.8% 6.4%<br />

South Africa 43,278 10,330 4.2 1.3% 0.4% 42,072 10,790 3.9 1.2% 0.4% (2.8%) 4.4% (6.9%) (2.7%) 1.7%<br />

Japan 28,483 3,975 7.2 0.5% 0.2% 32,802 4,475 7.3 0.5% 0.2% 15.2% 12.6% 2.3% 4.9% 9.6%<br />

Ireland 13,343 3,929 3.4 0.5% 0.2% 14,572 4,493 3.2 0.5% 0.2% 9.2% 14.4% (4.5%) 6.6% 11.4%<br />

United Kingdom 7,377 3,748 2.0 0.5% 0.1% 11,827 4,509 2.6 0.5% 0.2% 60.3% 20.3% 33.3% 12.1% 17.1%<br />

Canada 23,001 8,374 2.7 1.0% 0.3% 11,392 4,896 2.3 0.6% 0.2% (50.5%) (41.5%) (15.3%) (45.5%) (43.1%)<br />

Austria 9,496 1,815 5.2 0.2% 0.1% 11,155 1,487 7.5 0.2% 0.1% 17.5% (18.1%) 43.4% (23.7%) (20.2%)<br />

Greece 8,232 1,912 4.3 0.2% 0.1% 10,295 2,284 4.5 0.3% 0.1% 25.1% 19.4% 4.7% 11.3% 16.3%<br />

Israel 6,510 1,094 6.0 0.1% 0.0% 9,447 1,399 6.8 0.2% 0.1% 45.1% 27.9% 13.5% 19.2% 24.6%<br />

Hungary 3,222 782 4.1 0.1% 0.0% 4,637 1,006 4.6 0.1% 0.0% 43.9% 28.6% 11.9% 19.8% 25.2%<br />

Korea South 5,198 1,371 3.8 0.2% 0.1% 3,518 1,120 3.1 0.1% 0.0% (32.3%) (18.3%) (17.2%) (23.9%) (20.4%)<br />

Belgium 2,118 283 7.5 0.0% 0.0% 1,894 173 10.9 0.0% 0.0% (10.5%) (38.8%) 46.1% (42.9%) (40.4%)<br />

LISTED COUNTRY IMPORTS 4,225,819 809,486 5.2 99.1% 30.9% 4,692,934 868,051 5.4 99.0% 32.3% 11.1% 7.2% 3.6% (0.1%) 4.4%<br />

OTHER COUNTRY IMPORTS 20,246 7,392 2.7 0.9% 0.3% 23,220 8,452 2.7 1.0% 0.3% 14.7% 14.3% 0.3% 6.6% 11.3%<br />

TOTAL IMPORTS 4,246,066 816,878 5.2 100.0% 31.2% 4,716,154 876,503 5.4 100.0% 32.6% 11.1% 7.3% 3.5% 0.0% 4.5%<br />

DOMESTIC WINE 1,801,122 68.8% 1,811,797 67.4% 0.6% (2.0%)<br />

TOTAL MARKET (3) 2,618,000 100.0% 2,688,300 100.0% 2.7% 0.0%<br />

(1) Ranked by Value in 2007<br />

(2) Based on volume. "0.0%"Indicates less than 0.1%.<br />

(3) Some imported wines may be transshipped to other countries in which case the import market and the total market may be overstated.<br />

(4) Total wine market estimated at 2.618 million liters in 2006 and 2.688million liters in 2007.<br />

See Appendices 1 & 2


APPENDIX 2<br />

WINE CONSUMPTION IN SELECTED COUNTRIES<br />

GLOBAL WINE CONSUMPTION<br />

GLOBAL WINE IMPORTS<br />

2006 & 2007<br />

LITERS (000) (1)<br />

2006 2007<br />

COUNTRY LITERS (000) LITERS (000)<br />

United Kingdom 1,325,000 1,382,000<br />

Canada 420,000 437,000<br />

Japan 250,000 245,000<br />

Germany 1,985,000 1,990,000<br />

Italy 2,730,000 2,690,000<br />

Netherlands 365,000 370,000<br />

Switzerland 270,000 264,000<br />

France 3,280,000 3,234,000<br />

Mexico 150,000 160,000<br />

Denmark 200,000 200,000<br />

South Korea 24,000 35,000<br />

Sweden 183,000 200,000<br />

China 1,600,000 1,760,000<br />

Ireland 88,000 90,000<br />

Hong Kong 22,000 27,000<br />

Taiwan 25,000 27,000<br />

Singapore 21,000 25,000<br />

Finland 76,000 85,000<br />

Russia 1,120,000 1,310,000<br />

Norway 70,000 76,000<br />

Belgium 350,000 370,000<br />

Poland 120,000 140,000<br />

SELECTED COUNTRY TOTAL 14,674,000 15,117,000<br />

United States 2,618,000 2,688,000<br />

OTHER COUNTRIES 7,216,500 7,142,202<br />

GLOBAL WINE CONSUMPTION 24,508,500 24,947,202<br />

GLOBAL WINE IMPORTS 85,636 90,000<br />

(1) See Table 5.2 World <strong>Wine</strong> Consumption 2002-2006 "World <strong>Wine</strong> Report - 2007"<br />

Trade Data & Analysis, December 31, 2007 pages 37-41 and TDA update for 2007<br />

dated April 17, 2008.

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