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Consultation Response - Media 12 - Cardiff University PDF 2 MB

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Subject<br />

Health General 5 0 5 +5<br />

Education 4 0 4 +4<br />

Taxation 3 1 4 +1<br />

Policing 2 0 2 +1<br />

Peace Process / the Troubles 2 0 2 0<br />

Social Policy (Other) 1 1 2 +2<br />

Economy 1 0 1 -7<br />

Environmental Issues 1 0 1 +1<br />

Public Opinion (General) 1 0 1 +1<br />

Power Sharing 0 1 1 +1<br />

Other (SNP charity relief plan) 1 0 1 -1<br />

N/A (No supplementary topic) 2 0 2 -14<br />

Total 61 4 65 N/A*<br />

Total excluding N/A 59 4 63 N/A*<br />

*Totals exclude categories that featured in 2007, but not in 2009<br />

We can develop this analysis by looking at the larger sample, in order to<br />

identify the subject matter of those news items related to (or about) a<br />

particular nation. Table 2.8 looks at those instances when news items across<br />

the whole sample were specifically related to one of the four nations (this<br />

refers to the focus of the item, not the location of the reporter). Items related<br />

to: the UK as a whole; items about political process at Westminster with no<br />

policy relevance; and international news items (not concerning the wars in<br />

Iraq and Afghanistan, with their inherent relevance for defence policy) are<br />

excluded.<br />

In 2007, one of our most striking findings was that of the 161 news items<br />

dealing with the key devolved areas of health and education, 160 were<br />

related to England, while on BBC outlets all of the 136 news items about<br />

health or education were related to England. In 2009, although England<br />

remains the focal point of news about health and education, we see a greater<br />

spread across the four nations. 104 of the 1<strong>12</strong> BBC items about health or<br />

education were related to (or about) England, with eight about the other<br />

three nations. On other news channels, we found two out of 20 health items<br />

and education news items related to Scotland and Wales.<br />

Table 2.8: Subjects covered by items about the four nations on BBC<br />

outlets, with frequency change between 2007 and 20098<br />

England<br />

Northern<br />

Ireland Scotland Wales<br />

(+/-<br />

(+/-<br />

(+/-<br />

2009 ) 2009 (+/-) 2009 ) 2009 )<br />

Total<br />

Frequency<br />

Devolution (S, W, NI) - -1 13 +6 39 +13 7 +6 59 +24<br />

Westminster Politics (UK) 24 -25 2 +2 <strong>12</strong> +<strong>12</strong> 1 +1 39 -10<br />

Arts (High) 25 +2 - - - - - - 25 +2<br />

Business 8 +5 - - - -1 - - 8 +4<br />

Candidate/Leadership/ Party<br />

Focus 15 +14 - - 27 +27 - - 42 +41<br />

Celebrity / Entertainment News 26 - 1 +1 - - 1 +1 28 +2<br />

(+/-<br />

)<br />

8 Certain subjects with very few items, and no change between 2007 and 2009, have been<br />

omitted for purposes of clarity<br />

14

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