Industry Roadmap to Web 3.0 & Multibillion Dollar ... - INSEAD CALT

Technology Trend 1—Semantic User Experience
Intelligent user interfaces drive gains in user productivity & satisfaction.
The Semantic Wave 2008 Report explores the
impact of semantic technologies on user experience.
User experience is the sum of interactions
and overall satisfaction that a person has when
using a product or system. Semantic user experience
is the addition intelligence and contextawareness
to make the user interface more adaptive,
dynamic, advisory, proactive, autonomic, and
autonomous, and the resulting experience easier,
more useful, and more enjoyable.
Attention is the limited resource on the internet —
not disk capacity, processor speed or bandwidth.
Values shape user experience. Simplicity, versatility
and pleasurability are the new watchwords.
Context is king. Mobility, wireless, and video are
the new desktop. Seamless services anytime, any
where. Users are prosumers, creating content,
participating in peer production, taking control
of consumption. Trends in user interface (UI) are
towards personal avatars; context-aware, immersive
3D interaction; and reality browsing, and augmented
reality.
person, object, event, etc. Context-awareness is
using this knowledge to sense, predict, interpret,
and respond to a situation.
Web 3.0 browsers will understand semantics of
data, will broker information, and automatically interpret
metadata. The emerging display landscape
(depicted above) will be semantically connected
and contextually aware. It will unify displaying and
interacting, and will personalize experience. Reality
browsing is querying the physical world live
and up close from anywhere. Augmented reality is
bringing the power of the Web to the point of decision,
by combining real world and computer generated
data. Semantic rich internet applications
will exploit higher bandwidth content dimensionality,
context sensitivity, and expanded reasoning power
for dynamic visualization and interaction in the UI.
Report
Summary &
Prospectus
13
Identity is information used to prove the individuality
of a person as a persisting entity. The trend is
towards semantic avatars that enable individuals
to manage and control their personal information,
where ever it is across the net. Context is information
that characterizes a situation of an entity,
2007, 2008 Copyright MILLS•DAVIS. All rights reserved
2007, 2008 Copyright MILLS•DAVIS. All rights reserved