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Industry Roadmap to Web 3.0 & Multibillion Dollar ... - INSEAD CALT

Industry Roadmap to Web 3.0 & Multibillion Dollar ... - INSEAD CALT

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What is the semantic wave?<br />

A tidal wave of four Internet growth stages.<br />

The semantic wave embraces four stages of internet<br />

growth. The first stage, <strong>Web</strong> 1.0, was about<br />

connecting information and getting on the net.<br />

<strong>Web</strong> 2.0 is about connecting people — putting<br />

the “I” in user interface, and the “we” in<strong>to</strong> <strong>Web</strong>s<br />

of social participation. The next stage, <strong>Web</strong> <strong>3.0</strong>, is<br />

starting now. It is about representing meanings,<br />

connecting knowledge, and putting these <strong>to</strong> work<br />

in ways that make our experience of internet more<br />

relevant, useful, and enjoyable. <strong>Web</strong> 4.0 will come<br />

later. It is about connecting intelligences in a ubiqui<strong>to</strong>us<br />

<strong>Web</strong> where both people and things reason<br />

and communicate <strong>to</strong>gether.<br />

Project10X’s Semantic Wave 2008 Report tells the<br />

s<strong>to</strong>ry of <strong>Web</strong> <strong>3.0</strong>. Over the next decade, <strong>Web</strong> <strong>3.0</strong><br />

will spawn multi-billion dollar technology markets<br />

that will drive trillion dollar global economic expansions<br />

<strong>to</strong> transform industries as well as our<br />

experience of the internet. The Semantic Wave<br />

2008 report examines drivers and market forces<br />

for adoption of semantic technologies in <strong>Web</strong> <strong>3.0</strong><br />

and maps opportunities for inves<strong>to</strong>rs, technology<br />

developers, and public and private enterprises.<br />

Below:<br />

What is the Evolution of the Internet <strong>to</strong> 2020?<br />

Executive<br />

Summary<br />

3<br />

Increasing Knowledge Connectivity & Reasoning<br />

Artificial<br />

Intelligence<br />

On<strong>to</strong>logies<br />

Thesauri &<br />

Taxonomies<br />

Content Portals<br />

Databases<br />

File Servers<br />

Personal<br />

Assistants<br />

3<br />

The Semantic <strong>Web</strong><br />

Connects Knowledge<br />

Knowledge<br />

Bases<br />

Search Engines<br />

Semantic<br />

Search<br />

Bots<br />

1<br />

The <strong>Web</strong><br />

Connects Information<br />

“Push”<br />

Publish & Subscribe<br />

Desk<strong>to</strong>p<br />

Semantic<br />

Desk<strong>to</strong>p<br />

Intelligent<br />

Agents<br />

Semantic<br />

<strong>Web</strong>site & UI<br />

PIMS<br />

Enterprise<br />

Portals<br />

<strong>Web</strong> Sites<br />

P2P<br />

File Sharing<br />

Natural<br />

Language<br />

Blogjects<br />

Semantic<br />

Blog<br />

Mash-ups<br />

Blogs<br />

Email<br />

Semantic<br />

Email<br />

Conferencing<br />

Au<strong>to</strong>nomic<br />

Intellectual<br />

Property<br />

Smart<br />

Spime<br />

Markets<br />

4<br />

The Ubiqui<strong>to</strong>us <strong>Web</strong><br />

Connects Intelligence<br />

RSS<br />

Wiki<br />

Semantic<br />

Wiki<br />

2<br />

The Social <strong>Web</strong><br />

Connects People<br />

Semantic Agent<br />

Ecosystems<br />

Semantic<br />

Social networks<br />

Context-Aware<br />

Games<br />

Multi-user<br />

Gaming<br />

Marketplaces<br />

& Auctions<br />

Instant Messaging<br />

Agent webs<br />

That know,<br />

Learn & reason<br />

As humans do<br />

Semantic<br />

Communities<br />

Semantic<br />

Enterprise<br />

Social<br />

Networks<br />

Community<br />

Portals<br />

Social<br />

Bookmarking<br />

Increasing Social Connectivity<br />

Source: Nova Spivak, Radar Networks; John Breslin, DERI; & Mills Davis, Project10X<br />

2007, 2008 Copyright MILLS•DAVIS. All rights reserved

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