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Industry Roadmap to Web 3.0 & Multibillion Dollar ... - INSEAD CALT

Industry Roadmap to Web 3.0 & Multibillion Dollar ... - INSEAD CALT

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Market Trend 4—Enterprise Horizontal<br />

Middleware, services, processes, search, and collaboration go semantic.<br />

As shown in the diagram below, just about everywhere<br />

one can look in an enterprise, someone<br />

somewhere is applying semantic technologies <strong>to</strong><br />

some problem. Drivers of enterprise business value<br />

are all strong— new capability, life cycle ROI,<br />

performance, and strategic edge.<br />

Semantic Wave 2008 examines enterprise markets<br />

for semantic technologies including twelve<br />

categories of commercial-off-the-shelf software<br />

(COTS) packages that are estimated <strong>to</strong> represent<br />

a combined software product and service revenue<br />

of more than $160 billion in 2010. The report<br />

projects the transition of these market segments<br />

from conventional <strong>to</strong> semantic COTS technologies.<br />

Amongst the first tier of large ICT technology<br />

providers, areas that are being targeted first are<br />

related <strong>to</strong> the internal stack, or plumbing for suites<br />

of applications because these changes make few<br />

demands on cus<strong>to</strong>mer while establishing a semantic<br />

application framework that developer can<br />

use as a foundation. Service oriented architecture<br />

becomes semantic SOA. Changes that impact<br />

application concept of operations, and user interface<br />

come next.<br />

Also, enterprise software has a long tail. There are<br />

an estimated 56 million firms worldwide, including<br />

1.5 million with more than 100 employees, and<br />

around 80,000 businesses with more than 1,000<br />

employees. The transition <strong>to</strong> semantic software<br />

technologies will facilitate mass cus<strong>to</strong>mization of<br />

commercial-off-the-shelf solutions enabling software<br />

vendors <strong>to</strong> address more levels of the market<br />

with sustainable solutions.<br />

Below:<br />

What Semantic Technologies Are Being<br />

Employed in Enterprise?<br />

Executive<br />

Summary<br />

22<br />

Defense, Intelligence, sense-making, data &<br />

content integration, question answering,<br />

reasoning, inference, anti-terrorism, security,<br />

business intelligence; decison support<br />

Business Management<br />

Risk management, regula<strong>to</strong>ry compliance,<br />

fraud detection, money laundering,<br />

real-time auditing; crisis and emergency<br />

management: system, network outages; case<br />

management; business continuity<br />

Mergers & acquisitions, data & systems<br />

integration, enterprise architecture,,<br />

on<strong>to</strong>logy-driven information systems,<br />

semantic interoperability, semantic web<br />

services, virtual data center,<br />

PLM platform<br />

Supply chain integration, design,<br />

sourcing optimization, integration &<br />

interoperation, CPFR<br />

Supplier<br />

Input management, capture,<br />

classification, tagging, routing,<br />

data & content consolidation,<br />

data cleaning<br />

Discovery, aggregation,<br />

au<strong>to</strong>-classification, meta-search,<br />

federated query, smart search,<br />

intelligent domain research.<br />

Design advisors, simulation-based<br />

acquisition; virtual manufacturing<br />

Input<br />

R&D<br />

Supplier<br />

Relationship<br />

Management<br />

Human<br />

Resources<br />

Enterprise<br />

Resource<br />

Planning<br />

Finance &<br />

Accounting<br />

Enterprise<br />

Data, Content & Asset<br />

Management<br />

ITC Modernization<br />

Product<br />

Lifecycle<br />

Management<br />

Au<strong>to</strong>mation<br />

Cus<strong>to</strong>mer<br />

Relationship<br />

Management<br />

Logistics<br />

Production Operations<br />

Output<br />

Support<br />

Cus<strong>to</strong>mer service au<strong>to</strong>mation, cus<strong>to</strong>mer<br />

self-service, personalized information<br />

on-demand, 360°-view of cus<strong>to</strong>mer, field<br />

service operations, integrated CRM<br />

Cus<strong>to</strong>mer<br />

Output management, enterprise<br />

publishing platform , au<strong>to</strong>-generation<br />

of content & media, au<strong>to</strong>-language versioning,<br />

cross-media, semantic portals<br />

Dynamic planning, scheduling,, routing,<br />

optimization. Adaptive systems;<br />

Au<strong>to</strong>nomic systems; Au<strong>to</strong>nomous<br />

products/services<br />

Source: Project10X<br />

2007, 2008 Copyright MILLS•DAVIS. All rights reserved

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