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Management Report /
Direct Sales,
Vorwerk Thermomix
Marked increase in turnover of 21.4 percent
Continued extension of services for customers
Management Report / Vorwerk Thermomix / 19
In the year under review, the Vorwerk Thermomix Division improved on the already very satisfactory previous
year, and with a turnover volume of 509.6 million euros achieved an increase of 21.4 percent. Moreover,
the division again recorded a significant increase in earnings.
Thermomix is the “multi-talent” in the kitchen. It assumes the function of 12 different kitchen devices:
it can chop, stir, cook as well as weigh – and all in just a single appliance, without any changing of attachments.
Gentle steam cooking means that fresh ingredients can unfold their true flavour while largely
preserving the nutrients. This makes the Thermomix the ideal companion for a fresh, balanced and healthy
diet. The benefits are convincing more and more people worldwide who are familiar with the Thermomix
based on a demonstration in their own home by a well-trained representative. However, not only is the
product convincing, but also the sales approach: Thermomix offers attractive career opportunities,
particularly for women.
12 *
The Secret’s in the Mix
The Thermomix is a genuine multi-talent. Can it knead? Oh yes. Cook?
Without a doubt. Not to mention weigh, stir, chop, grind, pulverize,
blend and boil. In fact, the Thermomix combines the functions of
no less than 12 individual kitchen appliances in one. And that means
excellent meals guaranteed, regardless where they are prepared – in
household kitchens or 3-star restaurants.