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Trautes Heim, Glück allein / Home, sweet home / / On est bien chez ...

Trautes Heim, Glück allein / Home, sweet home / / On est bien chez ...

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Management Report / Human Resources / 37<br />

A decisive factor here is the recruitment of new management staff for the direct sales organisations. New<br />

growth perspectives can only be exploited if it is also possible in the future to acquire our own management<br />

personalities for sales activities. Vorwerk attaches great importance to cooperation based on trust and open<br />

communication across all divisions and hierarchies. Respect and fairness in dealing with one another are<br />

core values of the family-owned company. The family-friendly personnel policy is reflected both in the<br />

nurturing of the “work-life balance” for staff with various – sometimes quite individual – solutions as well<br />

as in the flexible working time schedules. Staff desires and requirements are taken seriously. Their satisfaction<br />

is evaluated regularly in an international employee survey.<br />

Staff (annual average) 2007 2008 2009 2010<br />

Direct sales<br />

Division Vorwerk Kobold 4,562 4,625 4,416 4,157<br />

Division Vorwerk Thermomix 968 954 1,062 1,377<br />

Division Vorwerk Feelina 23 23 7 0<br />

Division Lux Asia Pacific 3,439 2,411 2,241 2,084<br />

Division JAFRA Cosmetics 1,543 1,635 1,726 1,952<br />

HECTAS Facility Services 11,558 12,105 11,647 11,848<br />

Vorwerk Carpets 342 352 345 329<br />

akf group* 222<br />

Others 135 150 136 127<br />

Total** 22,570 22,255 21,580 22,096<br />

Self-employed sales advisers (annual average)<br />

Division Vorwerk Kobold 9,736 9,335 9,140 8,788<br />

Division Vorwerk Thermomix 16,361 18,569 20,670 21,979<br />

Division Vorwerk Feelina 280 152 4 0<br />

Division Lux Asia Pacific 1,887 1,799 1,622 1,720<br />

Self-employed sales advisers „household appliances“ 28,264 29,855 31,436 32,487<br />

Self-employed sales advisers JAFRA Cosmetics 515,151 525,863 557,815 569,177<br />

Self-employed sales advisers in total 543,415 555,718 589,251 601,664<br />

akf group* 250 220 216<br />

Total Vorwerk workforce 566,235 578,193 611,047 623,760<br />

of which sales advisers ** 546,897 558,872 592,322 604,496<br />

* akf group was evaluated at equity up to and including 2009 and fully consolidated since 2010<br />

** Including employed sales adivisers

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