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24 / Management Report / Lux Asia Pacific / Vorwerk Engineering Moreover, the newly developed “City Concept” aims at increasing the possibilities for advisers to demonstrate products by addressing potential customers at publicly accessible information stands. Customer loyalty is to be enhanced with improved customer relationship management. In addition, expanded sales of so-called consumables are planned. Management Report / Vorwerk Engineering Development of new products advanced Additional vocational training workplaces created As the developer and manufacturer of high quality household appliances for the Vorwerk direct sales organisations, the Engineering Division is especially dependent on business development at the sales companies. The main facilities are located in Wuppertal, Germany, with R&D as well as manufacturing being situated there. Other locations include Cloyes (France), Arcore (Italy) and Shanghai (China). Currently, the Engineering Division is facing particularly serious challenges that already resulted in organisational changes in 2010. The new business model at Vorwerk Kobold Germany requires a wider product portfolio. For this reason, development of new, additional room-care products was intensified in the year under review. The first innovations will be introduced to the market in 2011. For the future it will be essential that in cooperation with marketing, product management and sales, new products are launched onto the market more quickly. In order to do this, far more cooperation agreements and strategic partnerships with external companies will be entered into. This explains why Vorwerk has acquired a participation in a technology company in the USA. The objective of this cooperation is to launch a new product for private households onto the market as early as 2011. The employment situation at the Engineering Division stabilised in the year under review. Thanks to the overall positive development of the sales companies, and particularly at Thermomix, the workplaces could be secured at all locations. The crisis-related short-time working that had to be applied for towards the end of 2009 for some sections of the German production plant could already be lifted in the first quarter of 2010. Further momentum resulted from the additional activities associated with the product launch of the new Kobold VK 140 vacuum cleaner.
Buongiorno / Florence 43°46' N / 11°15' E The letterbox is our little gateway to the world. Every day we look inside and wonder whether there will be a letter for us today. What joy we feel when there’s an envelope inside from good friends and loved ones. Getting mail means that someone is thinking of me – even if it’s only a bill. At <strong>home</strong> in / ITALY / 25
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Page 3 and 4: Introduction Management Report / Th
Page 5 and 6: 33 Vorwerk Carpets 34 Vorwerk Direc
Page 8 and 9: 06 / A Review of Vorwerk A Review o
Page 10 and 11: 08 / A Review of Vorwerk Internatio
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Page 16 and 17: 14 / At home in / GERMANY
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Page 28 and 29: 26 / At home in / ITALY
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Page 40 and 41: Servus / Linz 48°19' N / 14°18' E
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Page 46 and 47: 44 / At home in / THAILAND / Pattan
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Trautes Heim, Glück allein / Home, sweet home / / On est bien chez ...

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