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20 / Management Report / Vorwerk Thermomix The growth of the division can be attributed in particular to the four large Thermomix countries Italy, Spain, France and Germany. Vorwerk Contempora, the Thermomix sales organisation in Italy, managed to maintain its leading position in the year under review. Turnover again increased by 14.7 percent to 142.0 million euros. Vorwerk Espana recovered considerably after the crisis year of 2009 and was even able to exceed its own expectations. A sales volume of 107.6 million euros (an increase of 11.9 percent) meant that they were able to hold on to second place. The success story of recent years continued in both Germany and France with double-digit growth rates. Turnover proceeds in France rose by 52.3 percent to 97.9 million euros. Germany, at 93.9 million euros, achieved growth of 32.4 percent. The recipe for success at the Thermomix sales companies lies in a concentration on the core business and a strengthening of the idea of service. This aspect is being suitably addressed with international cookery books, the opening of Thermomix studios and the continued establishment of internet communities. All decisions are taken both from the customer point of view as well as from that of the free-lance and independent representatives. A regular exchange of “best practices” ensures a high degree of professionalism within the division. This open form of communication nurtures entrepreneurship at all levels of the sales organisation and is a basic requirement for sustained success. In the current year, the focus will be on developing the mid-sized and smaller Thermomix countries. It is true that Poland, Taiwan and Mexico improved slightly against previous year. In Mexico, still a very young organisation, the sales model has to be better adapted to the local circumstances. The same applies to the sales organisation in Taiwan where the necessary adjustments are currently being discussed and implemented. Turnover in Portugal almost reached the level of previous year (28.9 million euros) with an increase being expected for 2011 in view of the market potential in this country. Exports also contributed to the positive development of the entire division. The business conducted with independent sales partners, the so-called distributors, increased by 13.1 percent to 13.2 million euros. Moreover, further steps towards internationalisation were taken in the year under review with the establishment of the sales organisation in the Czech Republic. The Vorwerk Thermomix Division intends to expand existing markets in the coming years as well as to continue to develop new sales areas throughout the entire world.
Management Report / Direct Sales, JAFRA Cosmetics Turnover increased to 447.5 million euros Sales of cosmetics launched in India Management Report / JAFRA Cosmetics / 21 JAFRA Cosmetics mainly enables women anywhere in the world to achieve an income that is self-determined and related to their own performance through the direct sale of high quality cosmetics. Sales systems are flexibly applied in this respect: depending on the country and the cultural background, JAFRA consultants either present their products at a sales party or in person-to-person consultations. The range at JAFRA Cosmetics comprises skin and body care, colour cosmetics, fragrances and spa products. The focus of sales activities is in Mexico and the USA. JAFRA Cosmetics has been a part of the Vorwerk Group since 2004. Cosmetics is one of the fastest growing segments in international direct selling. The JAFRA Cosmetics Division achieved a turnover of 447.5 million euros and an improved earnings situation in the year under review. Turnover thereby grew by 14.7 percent against previous year. The number of consultants worldwide increased by 2 percent to over 569,000 and almost 500,000 of them were active in Mexico. JAFRA Cosmetics is the undisputed market leader in the direct sale of cosmetics there. Once again, the Mexican sales organisation recorded an improvement against previous year and achieved a sales volume of 351.9 million euros (plus 16.6 percent) – and this despite non-optimal circumstances. Public safety in Mexico, a still dissatisfactory economic development and natural disasters in some parts of the country created a difficult environment for consultants to work in. JAFRA Mexico developed specific programmes aimed at support and motivation and in this way maintained the level of productivity and attained a new record number of consultants. 700 All Beauty Needs Line up all of the JAFRA products and they would soon stretch several meters. And no wonder, when you consider that the full range totals over 700 products. From fragrances through skin and body-care products to colour cosmetics for the discerning woman – and man – the JAFRA cosmetics range offers something for everyone. As you can see, beauty sometimes means being spoilt for choice.
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