January - Stylist and Salon Newspapers

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In this issue... 6 7 8 Beauty Business Buzz Owning a business is like any other long-term commitment and you should be both nervous and excited about embarking on this journey. If you have not reevaluated your business plan in the last few years – it is time. Esthetic Endeavors Start-up businesses are much like raising a child from birth to adulthood with all the stress and challenges. Read Judith Culp’s article on tips to help your business endure and be more profitable. The Nail Extension It is important to know that basic skills provide the foundation for our services, as beauty professionals. Without mastering these basic skills, it is possible that our clients could do a better job, even as amateurs. Grow Your Passion . . . . . . . . . 2 Blue Highways . . . . . . . . . . . 4 The Mane Objective. . . . . . . . 5 Beauty Business Buzz . . . . . . . 6 Esthetic Endeavors . . . . . . . . 7 The Nail Extension . . . . . . . . . 8 Off the Top. . . . . . . . . . . . . 10 Were Still in Business . . . . . . 10 Texas TDLR News. . . . . . . . . 11 Classifieds . . . . . . . . . . . 12-13 What You Don’t Know Will Cost 14 Calendar . . . . . . . . . . . . . . 14 What’s New in the Market . . . 15 On the cover... Wella Professionals Trend Vision 2011 With the outstanding talents of Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood, Wella Professionals unveil Trend Vision 2011 – an exciting and dynamic portfolio of trends that will set the pace for next season. Renowned and respected as two of the industries’ shining stars, they make an inspiring and inspirational duo working alongside the Wella Professionals Creative Team. 4 | JANUARY 2011 | TEXAS STYLIST & SALON Reflection and Progression Blue Highways Jerry Tyler Towards the end of each year, I like to take a moment to reflect. The year always seems to wind down differently than how I had imagined at its start. One of my favorite quotes is, “Yesterday’s the past, tomorrow’s the future, but today is a gift. That’s why it’s called the present.” – Bill Keane. Each new day or New Year gives us the opportunity to take stock of the lessons we have learned. We can apply these learned lessons today as a “pay it forward” toward a different future. Many of the tried and true ways of dealing with life and business have been forever changed by recent economic conditions. The key to realizing true abundance is to see the world around us through new eyes, and then to act on our vision to improve our world. To some, looking at things from a different perspective may seem uncomfortable at first. We may even experience some pain or uneasiness in this new process. After all, as we flex our new muscles and move in new directions, we may experience “growing pains.” I enjoy visiting beauty schools, colleges and salon academies. My experience in speaking and mentoring our new beauty industry professionals has helped me see a change in the landscape as who is entering our industry, and why. The largest growing portion is those who are leaving corporate America and are embracing our profession as a second or third career path. They can see, while we are not recession proof, we are definitely recession resistant. They also see our industry’s uncanny ability to adapt and even grow in these challenging times. What these new industry professionals add to our artistry and technical skills is their business and corporate backgrounds, as well as their education. While this is a new and challenging next chapter in the book of their lives, they are not starting over, but taking the next big step in the path to a higher level. So many of them have become disillusioned by the lack of personal and professional fulfillment in corporate America. They see a potential for growth in our industry, as well as an opportunity for a more fruitful and meaningful result for their efforts. What they see in this career path is the result of years of hard work and evolution of our industry as a whole. They are benefiting from what many in our industry worked for years to attain. So much of what we do is driven by creativity and artistry, and this may be the one area that eluded them in their past pursuits. Allowing passion to drive them towards their desired goals is an attractive proposition, and, after all, it is passion that has always driven our industry. It seems that whenever we hit a dead end, it forces us to take stock of how we got lost in the first place. It is usually because of a lack or loss of passion for what we are trying to achieve. Possibly, we lost our love for the goal we were trying to attain. Passion is the purpose behind the true rewards we all seek. While the future remains unseen, we strive to reach the goals that lay before us. We can be certain that, if we treat each day as a new beginning and act accordingly, we will move towards our goals. By building on the lessons learned from the past, we, along with our new colleagues, can create an abundant present and future, both personally and professionally. Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com ARE YOU LOOKING FOR LOCAL BEAUTY NEWS? NEW! Regional News Only Available Online www.stylistnewspapers.com • Local Salon Profiles and Events • Beauty School Happenings • Educational Events • Distributor News • and more... www.StylistNewspapers.com Now with More Value for Your Advertising Dollar Texas Stylist & Salon Volume 5, Number 6, Issue 54 January 2011 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: editor@stylistnewspapers.com Web site: www.stylistnewspapers.com Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck, Charlene Abretske, Neil Ducoff, Marco Pelusi, Kimberly Johnson, Jeff Pulford, Michael Bell, Ken Cassidy, Damien Carney Texas Department of Licensing and Regulation Susan Stanford, Public Information Officer TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIP- TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL- LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.
Turning Holiday Momentum into New Year Dollars The Mane Objective Marco Pelusi Have you been experiencing a bit of New Year burnout from all the “holiday hair?” Yep, I get it. I have as well. It is the same big push every year, and it takes a lot out of us hairdressers. We put 100 percent of our energy into meeting our clients’ needs. We thoroughly commit ourselves to showing them our goodwill by supporting and celebrating them. This makes them happy, and happy clients translate into a profitable holiday season for us. I hope this worked for you in 2010. I hope you had a smashingly prosperous holiday season, even during this recuperating economic time. Now, here is the kicker. You need to sustain that holiday momentum, bringing new and exciting energy to your existing clients, and attracting new clients in this new year. Every one of your clients will probably tell you some version of the same thing. They ate too much over the holidays, or it was a stressful and possibly a sad or depressing time for them. They needed your help to get through the season by keeping them looking and feeling good. Now, they need your help and revival in the new year. Let’s do it - let’s “refresh and renew” each client in your chair this year. Any way you slice it, you really have to muster up the energy to rejuvenate your clients by rebeautifying them in 2011, and, you can do it. The key is to capitalize on successful, ongoing momentum from the recent holidays, so that you can remain profitable this critical first quarter of 2011. Start by talking to your staff or coworkers about sustaining the holiday buzz and maintaining the jubilation. Don’t let the energy fade. What you do in the first several days of January can set the tone for the bottom line of your business, lingering through what is considered “the blahs” in the industry, January and February. Coordinated with building up a rejuvenation theme is offering fresh, new services to your clients. It is a very good time of year to do so. To start, every single client who sits in your chair should receive some form of hair color service, even if it is just a few highlights accented around the face. This one revival strategy has really worked for me this time of year. In addition, stop and think about it; you have been working with some of your clients for years now. The real question is, are you worth making more money this year? If you do not feel confident that you are, what is the problem? Is there a lack of self-esteem? Perhaps you have settled a bit too much. Whatever is holding you back, remember that being a part of the beauty business does steadily become more expensive to maintain. We have to offer new and different hair services that are worth more in order for us to keep up. Revitalize yourself and improve your color skills by enrolling in a hair color class in the start of the new year. Do not hesitate. Chances are if you are not doing it, someone else is, and they will reap the rewards. I would be glad to have you in one of my color courses. Maybe that something extra you learn means you are offering more services in your salon, such as add-on services like makeup or brow waxing. Whatever you have to do in order to revive and renew your clients in this new ayear is worth the investment of both your time and your money. Moreover, it will come back to you if you put in the effort. Another idea is to offer one late bookingnight each week to your clients. Thursdays seem to be the trend. An honest late night, in which you take your last color appointment as late as seven p.m. You will have to get the word out in order for this to be effective. Do not be afraid to call or email your clients to wish them a happy new year and inform them of your new late work night, and the convenience it offers. A great suggestion is to guide your Saturday clients away from Saturdays and get them into your salon on a weekday. This strategy begins to open up you and your stylists’ schedules on Saturdays, which can be an opportune day for you to take new client walkins or call-ins, even at the last minute. I hope your New Year’s Resolution is to renew and revive your clients and yourself, however you see fit. I have given you some suggestions that have been successful for me and can assist you in turning holiday momentum into new year dollars. You will find what works best for you. When you do, share your success revival stories with me on my Facebook wall; search – Marco Pelusi Hair Studio. We want to hear what worked. Allow me to personally invite you to attend my IBS and ISSE shows; I would love to see you there. Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com The As easy to use as a dryer Before Laser After 7 Weeks Next Big Thing for Salons After 28 Weeks Only $3,995 It is estimated that over 70 million people in the U.S are seeking a solution for thinning hair. Laser Hair Enhancement creates a whole new service category for your salon and provides an opportunity for you to share in the $5 billion currently being spent each year to combat hair loss. A single laser can generate over $70,000 per year in new income for your salon. Clients visit your salon twice a week for their 30-minute laser session. Average fee for the client is $200 to $300 per month. (8 visits per month) Call today for more information: (866) 646-9050 Financing is available for qualified buyers. Salon Lasers www.SalonLasers.com Better hair from the power of light TEXAS STYLIST & SALON | JANUARY 2011 | 5
Page 2: Challenge Yourself to Break the Rou
Page 7 and 8: Ten Tips to Help Your Business Endu
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Page 11 and 12: Chairman, Clive Lamb Instrumental i
Page 13 and 14: THE NEXT BIG THING FOR SALONS! Lase
Page 15 and 16: WHAT’S NEW IN THE MARKET 1. New P

January - Stylist and Salon Newspapers

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