Culture, Crowding and the pleasure of Complexity; A schizophrenic presentation
Lecture by Gerard Hadders on the pleasure of seeing complexity in urban space
Lecture by Gerard Hadders on the pleasure of seeing complexity in urban space
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Conception: The <strong>pleasure</strong> <strong>of</strong> complexity<br />
The brief in short was to develop: ‘a series <strong>of</strong> identical<br />
signs - for a series <strong>of</strong> identical PTT buildings - that<br />
should carry elements <strong>of</strong> <strong>the</strong> house-style but should not<br />
represent it integral’. I started with making a visual essay<br />
about architecture as sign in which I gratefully started<br />
with Venturi’s analysis from Las Vegas. This I mixed<br />
with rhetoric elements <strong>of</strong> <strong>the</strong> company <strong>and</strong> <strong>the</strong> architecture<br />
<strong>and</strong> created this proposal: a single boxletter filled<br />
with chaotic ‘carnival style’ lightbulbs. But, <strong>the</strong> way<br />
how it is in <strong>the</strong> corporate world: strategies change, <strong>and</strong><br />
so do projects.
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