Culture, Crowding and the pleasure of Complexity; A schizophrenic presentation
Lecture by Gerard Hadders on the pleasure of seeing complexity in urban space
Lecture by Gerard Hadders on the pleasure of seeing complexity in urban space
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Conception: The <strong>pleasure</strong> <strong>of</strong> complexity<br />
A problem with <strong>the</strong> mega-store concept was that <strong>the</strong>y<br />
forced various br<strong>and</strong>s ‘toge<strong>the</strong>r’ in one place <strong>and</strong> on one<br />
facade. And – fur<strong>the</strong>rmore – <strong>the</strong> partnership between<br />
br<strong>and</strong>s seemed to be prone to constant change.<br />
I developed a concept that was deceivably simple. The<br />
logo’s had to be represented in equal ‘weight’. Retroreflective<br />
prismatic foil applied in dots would represent<br />
<strong>the</strong> different br<strong>and</strong>s, it was cheap, easy to apply <strong>and</strong> easy<br />
to remove.
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