our brochure - Siepa

Anuga 2013, Koelnmesse / October 5 – 9
Hall 11.1 and Hall 4.2

Fine Food
Hall 11.1, Aisle F, No. 060g

JAFFA CRVENKA
Marsala Tita 245,
25220 Crvenka, Serbia
T: +381 11 3630 526
F: +381 11 3630 530
jaffa@jaffa.rs
www.jaffa.rs
Jaffa Crvenka has a business tradition of more than 35 years. Jaffa is one of the most
important brands in the food industry in South-East Europe. The quality and
popularity of Jaffa products are acknowledged by numerous market researches,
awards and continuous positive sales trends.
Listening to the needs of consumers, Jaffa has significantly expanded its range of
products. Apart from the two leading brands in the region - Jaffa cakes and
Munchmallow, it also offers integral biscuits - O'Cake, high quality wafers -
Napolitanke and Jaffolitanke, unique Tak cracker, Domaci keks (Homemade
biscuits), Petit Beurre and lean varieties of this product.
The company invested 30 million euros into the factory since 2006. It is one of the
first factories in the region whose production respects the most demanding sanitary,
hygienic and technological procedures included in the HACCP certificate. In addition
to HACCP and ISO 9001, Jaffa products are also Halal certified. A new 12,000 m2
facility with three most advanced production lines of confectionery products was
also bulit.
Jaffa Crvenka is present in all the markets of the Adriatic region.

MEDINO
Bulevar oslobodjenja 29,
11319 Krnjevo, Serbia
T: +381 26 821 080; +381 64 8642 350
F: +381 26 821 080
office@medino.rs;
dmandic@medino.rs
www.medino.rs
Medino is one of the largest honey producers and exporters in South-East Europe. Its
main activities are purchasing, processing and packaging of 100% pure natural
honey with annual production capacity of 4.000 metric tons of Acacia, Sunflower,
Polyfloral, Linden and Rape honey.
Medino distributes honey in jars and HoReCa packages in Serbia, Bosnia &
Herzegovina, Montenegro and Switzerland. It also holds PL production agreements
with METRO for the Serbian market and with Mercator for the markets of Serbia and
Montenegro. The company is also a leader in production of healthy diet products
such as royal jelly, pollen and propolis, followed by creamed honey products mixed
with sesame, chokeberry (aronia) and other natural ingredients.
All the products are under rigorous control in the company’s internal lab, followed by
analysis from Intertek Food Services GmBh and QSI in Bremen.
Medino exports 90% of its production to the markets of Germany, Austria, Norway,
USA, Switzerland and The Netherlands.

PACKOM INTERNATIONAL
Zmajevacka 12,
11000 Belgrade, Serbia
T: +381 11 8031 522; +381 11 6303 835
F: +381 11 8031 523
mristic@jake.rs;
info@jake.rs
www.jake.rs
Packom International is a small family business, best known for its unique candies.
Their candies are made with a strong desire to breathe life into one of the almost
forgotten traditional crafts - candy crafting.
PACKOM creates a wide range of fine candies of different flavors and functionality.
JAKE candies are sugar-free, carefully toned with fruit acids and enriched with
vitamins, completely organic propolis, and natural energy boosters, such as green
tea, caffeine or taurine.
Sparkling freshness of peach fruit, refreshing experience of ripe raspberries, rich
shades of white grape or harmonious herbal nuances – one flavor for every day and
much health for a lifetime.

PIONIR
Sencanski put 83,
24000 Subotica, Serbia
T: +381 24 660 324
izvoz@pionir.rs
www.a-pionir.com
Pionir Ltd. Belgrade
Company for Chocolate, Candy and Biscuit
Production
Pozeska 65b, 11000 Belgrade, Serbia
Pionir – Chocolate, Candy and Biscuit Industry- is the leading producer in South-East
Europe of premium quality chocolate, candies and bakery products with almost a
century long tradition.
Its modern factory, with latest equipment and 22,000 tons annual capacity offers a
production program of more than 150 confectionary products (hard candies,
biscuits, chocolate and desserts) and baked goods. Besides fine quality chocolate in
unique and standard flavors, the company produces home baked novelty products,
such as chocolate cookies, fine candies and gingerbread Biscuits-Honey Hearts filled
with fruit filling. Recognition and quality is best reflected through the power of its
brands: Honey Heart, Galeb and Hazelnut chocolate, Kidy desserts, Negro and
Menthol candies.
Pionir and all its factories are certified to comply with IFS Food standard, as well as
ISO 9001:2001 and HACCP.
Pionir is an export-oriented company with 55% of production delivered to the
regional and international markets. With representative offices in Bosnia and
Herzegovina, Macedonia and Montenegro, and a number of organized sales centres,
Pionir is able to provide fast and efficient support to regional customers in Slovenia,
Croatia, Montenegro, Albania, Hungary, Romania, and Bulgaria. Pionir’s products
are also available in Great Britain, Switzerland, France, Austria, The Netherlands,
Sweden, Germany, as well as in Russian, Ukraine, Kuwait, USA, Canadian and
Australian markets.

VENAC
Karadjordjeva 119,
22300 Stara Pazova, Serbia
T: + 381 22 311 035
F: +381 61 8208 848
info@venac.rs
www.venac.rs
Venac produces a wide range of tailor-made fruit products such as jams,
marmalades, preserves, fillings and toppings, offered under their own brands as well
as private labels. Their list of clients includes retailers, supermarket chains, pastry
producers, bakeries and companies from the Horeca segment.
Due to the high and continual quality they provide, competitive prices and a full
traceability of raw materials they use, METRO Serbia entrusted them to produce
jams under ARO and Fine Life labels.
The company’s products are in full compliance with relevant regulations and
produced according to GMP. They are also HACCP and ISO 9001:2008 certified. Since
December 2011 they acquired BRC certificate as well.
Venac exports to South- Eastern European countries, Slovenia and Russia.

Frozen Food
Hall 4.2, Aisle B, No. 080g

FRIGO - PAUN
Prijanovici bb,
31210 Pozega, Serbia
T: +381 31 3716 107
F: +381 31 825 074
office@frigo-paun.rs;
paun@frigo-paun.rs
www.frigo-paun.rs
Frigo-Paun is a privately owned company established in 1993. It’s engaged in
repurchase, processing and exporting of berries, namely raspberries, blackberries
and also plums. With expanded processing capacities, modernized equipment, and
contracts for growing berries with more than 1,000 farmers, Frigo-Paun is able to
deliver safe, healthy and nicely- packed high quality products to its customers.
Frigo-Paun is among the first companies in Serbia engaged in the production of
frozen fruits that acquired the highest international standards for food safety: FSSC
22000 and IFS FOOD which confirms the top-quality and safety of the company’s
products.
The company mainly exports to the markets of Germany and France.

FRUVELA
Milovana Glisica bb,
14224 Lajkovac, Serbia
T: +381 14 3433 459
F: +381 14 3433 464
info@fruvela.com
www.fruvela.com
Fruvela Ltd. is one of the largest cold storages in Serbia, with the capacity of 6,500
tons and a freezing capacity of more than 10 tons per hour. It is located some 50 km
from the capital of Serbia – Belgrade, in a healthy environment with good transport
connections.
Apart from being one of the biggest producers and exporters of sour cherries and
plums, Fruvela’s main products also include fresh and deep frozen fruits and
vegetables: strawberry, raspberry, blackberry, apple, pepper, etc.
A full range of top quality products by Fruvela has taken a significant share in the
markets of Russia, Ukraine, Germany, Austria, Poland, Belgium, Netherlands and
other. They are also HACCP and ISO 9001:2008 certified.
The production process combines knowledge and experience to ensure stable
system with quality and healthy products.

IGDA IMPEX
Ruzveltova 3,
11000 Belgrade, Serbia
T: +381 11 3031 713; +381 63 301 765
F: +381 11 3031 714
office@igda.rs; marketing@igda.rs
www.igda.rs
Collection IGDA
Rohlederstrasse 40, Frankfurt
+ 49 69 87 203 480, + 49 174 307 5302
IGDA Impex Ltd is a family owned company established in 1990 in Belgrade. The
company’s main activity is production and trade of wild and cultivated mushrooms,
berry fruits and truffles. Igda’s products come fresh, dried and deep frozen,
containing no pesticides, preservatives or chemicals.
The list of products includes:
• Wild mushrooms: Porcini, chanterelles, black trumpet.
• Cultivated mushrooms: Shiitake and oyster mushrooms.
• Fruits: All kind of berry fruits, sour cherries and prunes.
• Truffles: Tuber magnatum pico (white) and tuber aestivum (summer black)
as fresh and frozen.
Offered in small – ready to sell- packaging, most products have organic certificate.
The company also possesses HACCP, ISO 9001:2000, IFS.
IGDA products are already present in the European, USA, Russian, Japanese and
Australian markets. They also supply big supermarket chains such as REWE, EDECA,
BILLA and Tesco(EU), Whole Foods, Hannaford and Shaw’s (USA).

JUGPROM
Tekstilna 97,
16000 Leskovac, Serbia
T: +381 16 232 040; +381 16 232 041
F: +381 16 232 042
info@jugprom.com;
mladen.stojanovic@jugprom.com
www.jugprom.com
Jugprom started with the manufacturing and sales of frozen fruit in 1992. The
company from Leskovac has been buying up and processing around 11,000 tons of
various fruits and vegetables, thus enabling the export of 10,000 tons of finished
frozen products to the markets of the European Union and Russian Federation
generating the foreign currency inflow of up to € 11.000.000.
The company policy is to recognize the needs of its users and adapt the product to
their requests in a fast and efficient way. Introduction of the system of quality
management ISO 9001:2008 as well as HACCP guarantees success and safety of
Jugrpom’s products in the markets of the European Union and worldwide.

MASTER FRIGO d.o.o.
Vojislava Ivetica bb,
11211 Borca, Belgrade, Serbia
T: +381 11 3325 159
F: +381 11 3328 770
office@masterfrigo.com
www.mffruits.com
www.masterfrigo.com
www.pkzlatibor.com
Master Frigo was founded in 1992 as a private company dealing with design, engineering,
sales and installation of refrigeration equipment. Covering around 80% of the Serbian
market, it is the leading company in the refrigeration business.
A cold store Master Frigo Fruits is engaged in repurchase, freezing, processing and
exporting of raspberries and other fruits. The processing capacity is 20t of fruit per day and
the storage capacity is 2,000 tons.
Technical, technological and HR standards of Master Frigo Fruits satisfy the highest global
standards in terms of BRC, IFS, HACCP, ISO 22000:2005, KOSHER and GLOBAL GAP.
The products intended for the international markets are primarily raspberries Rolend
I.Q.F. (whole), whole and broken, crumble and block, as well as blackberries, fruit mix,
blueberries, plum, strawberry, sour cherry, red/black currant and fruit topping
(raspberry coulis).
The company exports to Scandinavian countries, France, UK, Switzerland, Holland, Italy,
Germany, Austria, Russia, Turkey, Israel and Japan.
Apart from Master Frigo / Master Frigo Fruits, the company also owns Dairy MASTER MILK
with a daily processing capacity of 100 thousand liters of milk, as well as one of oldest
agricultural associations in Serbia, PK ZLATIBOR.

SICOBERRY Ltd. Kraljevo
(Factory)
Ratina 278g,
36212 Ratina, Kraljevo, Serbia
T: + 381 36 5862 446
F: + 381 36 5862 447
v.spasojevic@sicoberry.com
STIBO France - Lyon
(Co-owner of Sicoberry)
10, Allée des Lilas,
69110 Sainte Foy lès Lyon, France
T: + 33 4 78 36 19 07
F: + 33 4 78 36 19 42
stibofrance@wanadoo.fr
Sicoberry is a manufacturer, transformer and distributor of a wide range of frozen
IQF fruits, dried fruits, toppings, fillings, jams and wild mushrooms. Sicoberry is a
daughter company of STIBO France. It offers a big range of red fruits: raspberry
variety Williamette and Meeker, wild blueberry, wild and cultivated blackberry, sour
cherry Oblacinska, cultivated and wild strawberry, plums/quetsches, blackcurrant,
redcurrant, mix of red fruits (frozen IQF, dried, lyophilized with different shapes:
whole, chunks, crumble).
Sicoberry has a deep frozen tunnel, conditioning cold store equipped with French
technologies and flexible line able to cope with specific requests. Packaging size
depends on customer's request and ranges from 125g to 15kg.
Sicoberry obtained HACCP, ISO9001, ISO14001 and Kosher certificates ensuring
perfect supply control, complete traceability, full respect of food security norms and
tight quality control. The company exports around the globe in the market of Japan,
France and the Russian Federation.
www.stibonatural.com

STRELA
Lebanski put 15,
16000 Donje Sinkovce, Leskovac, Serbia
T: +381 16 244 011
F: +381 16 231 086
info@strelafunghi.com;
alexandra@strelafunghi.com
www.strelafunghi.com
Strela company has been successfully operating and developing for the last 22 years
in the domain of buying, processing and exporting of forest mushrooms and frozen
fruit.
It is the second biggest mushroom exporter from Serbia, namely for Porcini (Boletus
edulis) and Chanterelles (Cantharellus cibarius) also dealing with processing
Amanitas (Amanita Caesarea), Morcheles (Morchela Conica and Morchela Rotunda),
Verpas (Ptychoverpa Bohemica), and Lactarius (Lactarius deliciosus). From the
frozen fruit selection the company offers: sour cherry Oblacinska, strawberries,
raspberries, blackberries, wild blackberries, wild blueberries, plums, rose hips,
sloes, cornel, elderberries, etc. The company’s finished products include
conventional chutney (ajvar) and packaged mushrooms as well as a line of organic
products.
The company implemented ISO 9001:2008, HACCP, FSSC 22000, OCS certificate for
organic production for Serbia and CERES for international markets.
Strela’s products are sold mostly in the EU and the clients include UNIVEREXPORT,
Delhaize and Metro Cash & Carry.

SERBIA INVESTMENT AND
EXPORT PROMOTION AGENCY (SIEPA)
Vlajkoviceva 3/V, 11000 Belgrade, Serbia
T: +381 11 3398 550
F: +381 11 3398 814
office@siepa.gov.rs
www.siepa.gov.rs
www.doingbusinessinserbia.com
Serbia Investment and Export Promotion Agency (SIEPA) was established more than
a decade ago and entrusted with the mission to support foreign companies seeking
to set up or expand their presence in Serbia and Serbian companies doing business
abroad. Today, a staff of nearly 50 multilingual employees handles projects from and
to all over the world.
We provide professional services to companies interested in setting up business
operations in Serbia, focusing on all relevant issues in their decision making process.
Our staff is ready to offer information on the general investment environment, as
well as targeted legal and industry-specific advisory services. Our network of
contacts provides links to all levels of government, as well as private service
providers. We have created products such as Suppliers Database and Locations
Database, available on our web site at no charge, to provide quick and up-to-date
information to our clients.
By administering the financial incentives program offered by the government, we
have supported opening of more than 40 thousand new jobs since the launch of the
program in 2006. At the same time, we have technically and financially supported
thousands of Serbian companies in increasing their competiveness at global
markets. SIEPA’s work is widely recognized, with World Bank’s MIGA ranking SIEPA
among the top five IPAs of developing and countries in transition topping the list of
our international acknowledgements. The list of our clients includes Fiat, Benetton,
Panasonic, Bosch and many other global and regional industry leaders.
We invite you to contact our expert staff which is ready to assist you in developing
your business in Serbia. Working with us is simple, easy, and still costs nothing.