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Maxeda 2009 Annual Review - Permira

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<strong>Maxeda</strong> Fashion<br />

<strong>Maxeda</strong> Fashion has a unique position<br />

in the fashion market with two leading<br />

department stores and two apparel<br />

formats. Each business has its own unique<br />

identity and market positioning. The formats<br />

offer a wide range of clothing and non-food<br />

products in Europe and in new markets,<br />

selling both international brands and private<br />

labels. Together with La Place, <strong>Maxeda</strong><br />

Fashion also operates in the food service<br />

segment.

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