Maxeda 2009 Annual Review - Permira

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Our Formats
M&S Mode
M&S Mode
In 2009, M&S Mode was voted Best Retail
Chain in the category Ladies Fashion in
France and Germany, and was nominated
for De Telegraaf (Vrouw) award in the
category Fashion.
M&S Mode launched a Web shop for the
Benelux market in January 2010 and
expansion to the French and German
market will follow shortly. In the first half
of 2010 all stores in France will be updated,
incorporating the new M&S Mode logo
and inspiring window displays.
M&S Mode is an international
chain of ladies’ apparel stores,
presenting affordable fashion to
women over 35. The extended
size range, from 38 to 54, is
offered at the same attractive
price. M&S Mode currently has
430 stores in the Netherlands,
Belgium, Luxembourg,
Germany, France and Spain.
M&S Mode has continued to reshape
its business with enhanced product
fashionability, improved merchandising
of its stores and a faster lower cost supply
chain. In partnership with TNT, M&S Mode
opened a brand new, state-of-the-art
pan-European distribution centre, which
is fully equipped to supply all of the
company’s stores with the latest fast
fashion. In April 2009, M&S Mode also
moved to a new head office in Amsterdam.
A number of unprofitable stores were
closed in Germany.
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