Maxeda 2009 Annual Review - Permira
Maxeda 2009 Annual Review - Permira
Maxeda 2009 Annual Review - Permira
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Financial Results<br />
by 1.2% to EUR 3,088 million, while the<br />
decline in same store sales was limited<br />
to 2.8%, leading to an increase in market<br />
share for most of our formats and product<br />
groups. This relatively strong sales<br />
performance was driven by our proactive<br />
and successful ‘Fit for the Future’<br />
programme, which also had a positive<br />
impact on our margins and costs. As a<br />
result, our Operating EBITDA was EUR 213<br />
million, down just 1.4% on last year, with<br />
our Fashion group even achieving a 9%<br />
higher EBITDA than last year.<br />
Ronald van der Mark<br />
CFO <strong>Maxeda</strong><br />
Robust performance in a very<br />
challenging economic environment<br />
Overall, we are pleased with our financial<br />
performance in <strong>2009</strong>/10. In markets in<br />
which sales declined strongly (e.g. a 7.1%<br />
decrease for non-food retail in the Netherlands/CBS,<br />
March 2010) we were able to<br />
virtually maintain our Sales and EBITDA,<br />
thereby significantly outperforming the<br />
market.<br />
In the year under review, our Net Sales<br />
(including concessionaire sales) fell slightly<br />
We are also pleased that our performance<br />
improved in the second half of <strong>2009</strong>/10.<br />
In the first half of the year under review,<br />
we managed to increase our sales slightly<br />
by 0.1%, but our Operating EBITDA declined<br />
by 2.9%. In the second half, our sales<br />
remained under pressure and saw a<br />
decline of 2.8%, yet our Operating EBITDA<br />
increased by 0.5%. This was mainly driven<br />
by the success of our ‘Fit for the Future’<br />
programme. The continued impact of this<br />
programme will also have a positive impact<br />
going forward.<br />
Cash management was another focus of<br />
the ‘Fit for the Future’ programme and we<br />
were able to maintain our strong working<br />
capital position. Furthermore, we optimized<br />
our capital spend with higher return criteria<br />
leading to lower investments compared<br />
to previous years. However, our total<br />
investments in <strong>2009</strong>/10 amounted to<br />
63 / <strong>Maxeda</strong> <strong>Annual</strong> <strong>Review</strong> <strong>2009</strong>