Maxeda 2009 Annual Review - Permira

Our Formats
Our Formats
Bijenkorf
Bijenkorf
To emphasize its unique appeal, Bijenkorf
introduced a new brand identity. All
customer communication from carrier bags
to its new customer magazine ‘Bijenkorf
magazine’ has been redesigned, reflecting
the inspiring image of Bijenkorf. In April
2009, Bijenkorf successfully re-launched
its online shop: deBijenkorf.nl, which offers
customers the opportunity to purchase
premium fashion and lifestyle brands
online.
Both national shopping events, the ‘Crazy
Marathon’ and the ‘Three Crazy Days’,
broke previous sales records. Bijenkorf
also introduced ‘PURE’, a sustainable ladies
fashion collection that takes account of
social and environmental factors. At the
start of 2010, Bijenkorf moved its Service
Centre (head office) to a new location
in Amsterdam.
Bijenkorf is an inspiring, trendsetting
and dynamic department
store format with a complete
portfolio of brands, comprising
international premium brands
and private labels for fashion,
cosmetics, accessories, living,
food and media.
Bijenkorf is famous for its modern themes
and its innovative ‘Bijenkorf Card’. Bijenkorf
has twelve stores in major Dutch cities.
In 2009, Bijenkorf continued to build its
premium format by introducing new top
brands in its flagship stores. Bijenkorf
Amsterdam opened a new luxury shoe
department. New brands such as Celine,
Givenchy, Giuseppe Zannoti and Jil Sander
were introduced in Bijenkorf Amsterdam.
Premium coffee and tea producer Simon
Lévelt opened an exclusive shop in
Bijenkorf Amsterdam and Viktor & Rolf
designed all the Christmas shop windows
for Bijenkorf and an exclusive range of
Christmas products.
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