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Brett Davis - AsiaLIFE Magazine

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YOUTH<br />

THE MEASURE OF A MODERN GENERATION<br />

Young Vietnamese are growing up in<br />

modernity’s clasp——changing times that<br />

challenge their traditional notions about<br />

what they should and can desire. <strong>AsiaLIFE</strong><br />

teamed with market research company<br />

TNS Vietnam to develop an understanding<br />

of what the new generation of youth really<br />

wants. By Beth Young. Photos by Fred<br />

Wissink. Breakout text courtesy of TNS<br />

Vietnam's Topline Findings.<br />

24 asialife HCMC asialife HCMC 25

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