Pasco County, FL - Urban Land Institute

assemblage difficulties, and lack of interest. There
is a lack of identity for this area to attract investment
and revitalization. Neighborhood identities
could become the foundation of this area as a great
place for family life, while adding more opportunity
for diverse housing styles that respond to new
market conditions.
Medical. Medical services can be a strong element
within a broader reinvention strategy for this
area. Medical technology employment offers an
opportunity. Finally, services and facilities serving
an aging population will be needed.
Inland West Market Area Vision
In light of the Inland West Market Area features,
the following vision elements are suggested:
• Seek to accommodate the potential household,
population, employment, and retail growth forecast
over the next 20 years;
• Emphasize the significant value of affordable
housing neighborhoods and use infill and redevelopment
opportunities to strengthen the vitality
of these neighborhoods;
• Provide quality public services and facilities;
and
• Expand housing stock choices and allow higher
future densities that consider quality design and
compatibility with surrounding housing.
Inland West Market Area Mission
The principal mission elements for the Inland
West Market Area are:
• Reinvent the Inland West Market Area to make
it a competitive and unique location of choice
for living, working, shopping, doing business,
educating, and having leisure time opportunities
within an environmentally sound and safe
setting;
• Revitalize sound, established locations to protect
the affordable neighborhood fabric as an asset;
and
• Redevelop targeted areas that will expand opportunities
to fulfill population, household, and
employment forecasts.
Based on this mission, certain strategies have
been identified that emphasize the unique qualities
of the area. These have been divided into addressing
certain land uses, regional connections,
and employment programs.
Inland West Market Area Land Use Strategies
Land use strategies discussed below include
branding, integrated use nodes, transit viability,
mall revitalization, and medical needs.
Branding. The panel’s impression is that the Inland
West Market Area is a series of neighborhoods
that are distinct. They serve as housing options
for those working in the area. In terms of retail,
they are served by small neighborhood strip commercial
development, mostly along U.S. Highway
19. As new housing is built in the area, opportunities
to redevelop these strip commercial areas into
lifestyle centers should materialize.
Integrated retail, residential, and office nodes. The
U.S. Highway 19 corridor provides the spine for
concentrating higher density residential, retail,
and office uses. Traditional land use patterns have
separated these uses into distinct areas, so that
one had to drive to other areas to complete their
daily activities. Traditional neighborhood design
concepts, based on more highly-developed areas,
have espoused multiple uses on the same site in
order to enhance multiplicity of experiences in
that one location and also reduce vehicle trips and
vehicle miles traveled. Such uses require larger
development areas, usually multiple acres, that
would require land assembly and new development
patterns. However, examples of this type
of infill development abound in other parts of the
country and should be looked at as models. Small
parcel size and relatively modest house values
make this type of assembly feasible.
Sufficient density to create transit viability. Consistent
with this traditional neighborhood design
approach, with residences close to retail and employment
opportunities, the density will enhance
the viability of transit through greater usage, increased
fare revenues, and higher frequency of
transit service. The U.S. Route 19 corridor is currently
one of two corridors with transit in the
county. It should be used as a model for exploiting
that service, to enhance residents’ quality of life,
Pasco County, Florida, April 20–25, 2008 21