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BrewsterConnections(PDF) - Brewster Academy

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Project-Based<br />

Learning Evolves<br />

From Hard Copy to Hard Drives<br />

The Shifting World of the Music Industry<br />

Technology innovation and evolution has left its imprint on the<br />

recording industry in challenging ways. Brian Weisbord (Los<br />

Angeles) and Logan Floyd (Essex Connecticut) plan to examine<br />

how these challenges impact both the industry and music consumers<br />

today.<br />

“We want to get into the world of the music industry and see how it’s<br />

been changed by small independent labels, the Internet, and blogs. I’m<br />

involved in the online music scene because I make my own music and<br />

release my own stuff,” explained Brian, who aspires to be a documentary<br />

filmmaker.<br />

“We also want to look at how artists in different parts of the country go<br />

about getting recognized, because we know it’s not the same in every<br />

city,” he added.<br />

These seniors want to gain a better understanding of how the music<br />

industry works today in a world where the latest recording is accessible<br />

and downloadable to the world in seconds. “In the past you cut a record<br />

and getting it pirated was much less likely. Now we live in this super<br />

sharing environment that is the Internet. Everyone is connected to iTunes<br />

and people are sharing things back and forth, and I want to see what<br />

really goes on behind the scenes in the music industry,” Brian said.<br />

Sharing music can be good for some artists, Brian explained while it<br />

might not be good for others, depending on where they are in their music<br />

careers. “A lot of people who want to be recognized will pass around their<br />

music for free … there’s this digital compulsiveness to share everything,<br />

but then when they are recognized, they are less willing to give it away.”<br />

He continued, “The business model for the music industry is really<br />

messed up. Bands barely make money off of the music they sell; the<br />

money is all in touring. The artists barely get any cut of their music. That’s<br />

part of what we will be looking at.”<br />

Brian and Logan plan to interview music executives, independent artists,<br />

producers, and bloggers among other industry professionals. Since it’s<br />

a documentary, they plan to conduct as many face-to-face interviews as<br />

possible and video the meetings.<br />

They expect the<br />

interviews will<br />

help hone their<br />

interviewing skills.<br />

For their sophomore<br />

and junior projects,<br />

Brian completed two<br />

documentaries and<br />

Logan produced two<br />

movies, and they are<br />

counting on the lessons<br />

learned from these<br />

projects to make their<br />

more in-depth senior<br />

Brian Weisbord<br />

projects stronger. As an<br />

example, Brian has learned<br />

he needs more media to<br />

round out his film.<br />

“On my first project<br />

I didn’t have enough<br />

film, and I had no<br />

B-roll,” he laughed,<br />

referring to background<br />

footage that helps set<br />

the context of a film.<br />

Ultimately they will<br />

produce a documentary<br />

to present to their<br />

Logan Floyd<br />

classmates and teachers.<br />

We plan to benefit by knowing we can start with an idea, make<br />

connections to that idea or topic, do something really interesting with it,<br />

and connect it back to our classmates in a meaningful and entertaining<br />

way, Logan explained.<br />

10 <strong><strong>Brewster</strong>Connections</strong> – Spring 2012

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