BrewsterConnections(PDF) - Brewster Academy
BrewsterConnections(PDF) - Brewster Academy
BrewsterConnections(PDF) - Brewster Academy
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Project-Based<br />
Learning Evolves<br />
From Hard Copy to Hard Drives<br />
The Shifting World of the Music Industry<br />
Technology innovation and evolution has left its imprint on the<br />
recording industry in challenging ways. Brian Weisbord (Los<br />
Angeles) and Logan Floyd (Essex Connecticut) plan to examine<br />
how these challenges impact both the industry and music consumers<br />
today.<br />
“We want to get into the world of the music industry and see how it’s<br />
been changed by small independent labels, the Internet, and blogs. I’m<br />
involved in the online music scene because I make my own music and<br />
release my own stuff,” explained Brian, who aspires to be a documentary<br />
filmmaker.<br />
“We also want to look at how artists in different parts of the country go<br />
about getting recognized, because we know it’s not the same in every<br />
city,” he added.<br />
These seniors want to gain a better understanding of how the music<br />
industry works today in a world where the latest recording is accessible<br />
and downloadable to the world in seconds. “In the past you cut a record<br />
and getting it pirated was much less likely. Now we live in this super<br />
sharing environment that is the Internet. Everyone is connected to iTunes<br />
and people are sharing things back and forth, and I want to see what<br />
really goes on behind the scenes in the music industry,” Brian said.<br />
Sharing music can be good for some artists, Brian explained while it<br />
might not be good for others, depending on where they are in their music<br />
careers. “A lot of people who want to be recognized will pass around their<br />
music for free … there’s this digital compulsiveness to share everything,<br />
but then when they are recognized, they are less willing to give it away.”<br />
He continued, “The business model for the music industry is really<br />
messed up. Bands barely make money off of the music they sell; the<br />
money is all in touring. The artists barely get any cut of their music. That’s<br />
part of what we will be looking at.”<br />
Brian and Logan plan to interview music executives, independent artists,<br />
producers, and bloggers among other industry professionals. Since it’s<br />
a documentary, they plan to conduct as many face-to-face interviews as<br />
possible and video the meetings.<br />
They expect the<br />
interviews will<br />
help hone their<br />
interviewing skills.<br />
For their sophomore<br />
and junior projects,<br />
Brian completed two<br />
documentaries and<br />
Logan produced two<br />
movies, and they are<br />
counting on the lessons<br />
learned from these<br />
projects to make their<br />
more in-depth senior<br />
Brian Weisbord<br />
projects stronger. As an<br />
example, Brian has learned<br />
he needs more media to<br />
round out his film.<br />
“On my first project<br />
I didn’t have enough<br />
film, and I had no<br />
B-roll,” he laughed,<br />
referring to background<br />
footage that helps set<br />
the context of a film.<br />
Ultimately they will<br />
produce a documentary<br />
to present to their<br />
Logan Floyd<br />
classmates and teachers.<br />
We plan to benefit by knowing we can start with an idea, make<br />
connections to that idea or topic, do something really interesting with it,<br />
and connect it back to our classmates in a meaningful and entertaining<br />
way, Logan explained.<br />
10 <strong><strong>Brewster</strong>Connections</strong> – Spring 2012