NEW! - Human Kinetics
NEW! - Human Kinetics
NEW! - Human Kinetics
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50+ prograMMING<br />
<strong>NEW</strong>!<br />
Creative ideas for baby boomers’ active lifestyles<br />
Leisure Programming for Baby Boomers will help you move beyond<br />
the traditional offerings of bingo, art classes, and social dances<br />
to capture the attention and imagination of your baby boomer<br />
community. This comprehensive guide offers these features:<br />
• An in-depth review of current research to help you understand<br />
the values, interests, and needs of the boomer generation<br />
• Guidance in adopting a “boomer lens” so you can more easily<br />
recognize the opportunities in working with this group and<br />
create and market programs that appeal to their values<br />
• The Cochran Baby Boomer Quiz, a tool that can be used<br />
not only in assessing the programming preferences of the<br />
boomers in your community, but also in testing your staff’s<br />
knowledge of boomers and preparing them to work more<br />
effectively with this group<br />
• Strategies, guidelines, and ready-to-use ideas for<br />
programming in arts and culture, outdoor recreation,<br />
education, wellness, and tourism<br />
• Marketing templates and strategies that will attract<br />
boomers and keep them coming to your programs<br />
You’ll gain a comprehensive understanding of the baby boomer<br />
generation and what distinguishes them from previous<br />
generations. Using this knowledge, you’ll learn how to consider<br />
these generational values to create effective marketing<br />
messages and plan appropriate programming. The book<br />
presents a range of detailed program ideas that you can use<br />
right away, as well as guidelines and examples that will help<br />
you plan your own programs. The book also provides all the<br />
tools you need to market your new programs.<br />
Leisure Programming for Baby Boomers<br />
Lynda J. Cochran, PhD, Anne M. Rothschadl, PhD, and Jodi L. Rudick<br />
©2009 • Paperback • 224 pp<br />
ISBN 978-0-7360-7363-9 • $29.00 ($33.95 CDN)<br />
e-book ISBN 978-0-7360-8745-2 • $16.00 ($18.95 CDN)<br />
View an<br />
excerpt<br />
online!<br />
Introducing the Active Aging Community Center<br />
An interactive Web site for those who work with older adults<br />
Adults over 65 are one of the fastest growing populations in the U.S. and the first of the baby boomers are now reaching<br />
retirement age, creating an increased demand for leisure services that meet their needs. If you plan programs for older<br />
participants or focus your research on older adults, you’ll find a wealth of resources on the Active Aging Community<br />
Center (AACC). Log on today for FREE access to information submitted by professionals like you:<br />
• News reports from around the world<br />
• Successful physical activity programs<br />
• Educational opportunities<br />
• Research findings<br />
• Grants and funding opportunities<br />
• Conference and event calendars<br />
Participate!<br />
Start interacting with the AACC community<br />
today. Find members with similar interests, seek<br />
feedback from peers, and comment on what you<br />
find on the site. When you become part of the<br />
AACC community, you can interact with others<br />
through chats, blogs, messaging, and more.<br />
Contribute!<br />
We’re looking for contributions to the site.<br />
If you’ve developed a program that’s<br />
been successful with older adults or<br />
if you’ve recently finished a research<br />
study that looked at older adults, please<br />
consider submitting the information to<br />
the AACC. By collecting information from<br />
professionals with different interests,<br />
we hope to reach our goal of advancing<br />
the field of active aging and improving<br />
services for older adults.<br />
Recent recreation articles<br />
from the AACC<br />
• “Bio-healthy parks” make debut in Europe<br />
• Education programs can improve participation in<br />
recreational sports among older adults<br />
• Using playgrounds and playground equipment<br />
in exercise programs<br />
• Leisure activities and leisure coping behavior in<br />
middle-aged and older adults<br />
• Lifeball: a walking paced team ballgame<br />
• Sports participation and longevity<br />
• A lesson from Tom Watson: golf is a lifelong<br />
activity<br />
www.<strong>Human</strong><strong>Kinetics</strong>.com/AACC<br />
16<br />
(800) 747-4457 US • (800) 465-7301 CDN • 44 (0) 113-255-5665 UK • (08) 8372-0999 AUS • (09) 448-1207 NZ
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