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JANUARY 2013 ISSUE 35
■ PREPARATIONS for the bpma Annual Awards Dinner
– which this year is once again being organised by the
Trade Only team – are progressing well, promising a
fantastic evening.
The expectation is that the dinner will be sold out
with up to 900 guests attending the glittering event,
making it the biggest ever in the UK promotional
products industry.
As well as sensational headline acts Alexandra Burke
and JLS, the dinner will feature great food, the superb
band Carte Blanche with the ladies of Got The Horn,
and once again there will be live interactive voting for
some of the awards.
AS PPD went to press, organisers
of the Trade Only
National Show announced
that pre-registrations for
the event are well ahead of
the previous year.
Now in its seventh year and the
only national show in the UK industry’s
calendar open to the whole
industry, the event takes place at the
Ricoh Arena in Coventry on January
23 and 24.
The show’s Event Director, Nigel
Bailey, said: “Time and again, the
Trade Only National Show has delivered
what the industry needs – face
to- face contact between suppliers
and all the key buyers and specifiers
across our industry.
“The show is ideally timed to kickstart
the year for distributors and
suppliers alike. If you are serious
about selling promotional products,
you need to be there.
“Once again, I would urge people
to make the most of the show – you
need to come for two days. Plan now
and take advantage of our great, hotel
and transport offers.”
The 2012 show was hailed as the
most successful ever, breaking previous
records, with more than 3,000
visitors through the doors over the
SEVEN HEAVEN!
two days – 18% up on 2011.
The massive increase bucked the
trend for other trade shows in the
promotional products market.
Show-goers will be offered a package
of a record 300-plus exhibitors,
world class speakers, free wi-fi and
even a free lunch, along with the
prestigious bpma Awards Dinner.
New features include the bpma Education
Day, sponsored by the show,
on January 22, and Keynote Round
Table Discussions with world industry
leaders.
The new halls have been sold out,
with Hall 3 becoming an important
focus for the show with key anchors
including BIC, Mid Ocean Brands,
LM Accessoires, Uniontex, FDM
Corporate and Nova Chrome, as well
as the Trade Only Arena.
In the Worx! Pavilion, visitors can
interact with the manufacturing
process and also chat to the winners
of the bpma student design awards.
Exhibition Manager Gail Kilcoyne
said: “We have squeezed stands
into every available space this year
and the show is bigger than ever,
with many exhibitors – such as
Listawood, BTC activewear, Senator,
Laltex, Brunel Trade Services, Bizz
Badge, BIC and Adproducts – making
the show their only national promotional
product exhibition of the
year.”
Distributor visitors who pre-register
for the show can claim their free
“Grab ‘n’ Go” lunches, an initiative
that proved extremely popular last
year.
Subsidised hotel rooms and travel
is also up for grabs. Newcomers to
the show this year include Stabilo,
Prestige Leisure, Result, Stormtech
and Sol’s, with Mid Ocean Brands
and BIC Norwood returning.
Entry is free for all distributors
of business gifts and promotional
products, with free on-site parking
for 2,000 cars.
Kilcoyne added: “The car park is
just a few steps away from the entrance
and it will be free again for
everyone.
“In case of inclement weather, we
will have stations set up with free
umbrellas to aid people walking
from the car park to the show.”
Bailey told PPD: “Despite 100 per
cent customer satisfaction last year,
we have not rested.
“This year you will find additional
‘Here to Help’ people, more trolleys,
forklifts for exhibitors and even
more help from the dedicated Trade
Only team.
“Our aim is to make 2013 even
better than previous years and to
ensure your complete satisfaction.
We look forward to seeing you – you
are all very welcome!”
Register or book awards
dinner tickets at www.
tradeonly.co.uk/_/
trade-only-national-show

YOU ARE INVITED TO
EXPERIENCE
THE
BIGGEST
THE BEST AND THE
ONLY
SHOW
IN JANUARY 2013
YOU NEED
TO VISIT

NEWS
Industry mourns veteran Gronert
THE promotional products industry
has been paying tribute to Phil
Gronert, formerly of Lockwoods
and Moments, pictured left, who
died on November 8, 2012.
A well-known industry figure
and Liverpool supporter, Phil will
be sadly missed by all who knew
him.
Graham Bennington, formerly
Chief Executive Officer at BemroseBooth
Ltd said: “Phil was a
good sales manager who knew
the calendar business very well.
He was a character, with a great
sense of humour, and lived life to
the full.”
PPD Editor Aidan Goldstraw
added: “One of my first on-site
assignments was at Moments to
meet Phil. He was an immensely
kind person with a dry sense of
humour.”
Our thoughts are with Linda,
Rachel, Andrew and Phil’s grandchildren.
Education Day set
to be industry hit
MORE than 100 places have already been reserved
for the bpma Education Day, endorsed
by the Trade Only National Show, the trade association
has announced.
The event takes place on January 22, the day prior
to the Trade Only National Show, at the Ricoh Arena,
Coventry, and will feature world-class speakers including
Cliff Quicksell and Paul Bellantone.
Tickets are selling fast and with 108 places now
allocated, the bpma is advising anyone interested to
book as soon as possible to make sure they get a seat
in the seminar session of their choice.
Open to all within the industry, this one-day event
offers 11 relevant seminars for just £25 plus VAT per
delegate.
Distributors, service providers, and suppliers including
exhibitors of the Trade Only National Show
are welcome to book and attend the full day, half a
day or just a few seminars.
Neal Beagles, Chairman of the bpma, announced
the Education Day during his speech to the 800
THE state-of-the-art Hall 5 Theatre has become an important
focal point of the Trade Only National Show.
New for 2013 are the Keynote Panel Discussions.
These highly anticipated lunchtime round-table discussions
feature world industry leaders.
Already confirmed as participating are:
■■Paul Bellantone CAE, President and CEO of PPAI;
■■Michael Freter, MD of PSI;
■■Hans Poulis, President and CEO of EPPA;
■■Gill Thorpe , President of the bpma;
■■Frank Murphy, MD of BTC Group;
■■Simon Patnick, MD of Merchandise Mania;
■■Carol de Ville MAS, President of The Branding
Company and past chair of PPPC;
■■Viv Blumfield, former MD of Dowlis and now MD
of Pro-Motion.
Don’t miss this opportunity to hear what these world
industry leaders have to say about the global challenges
and opportunities facing our industry.
The show’s Power Sessions, delivered by Cliff Quicksell,
are back by popular demand. These are 30 minutes
of high-powered communication and interaction.
The WORX! Wearables Fashion Show also makes a
return, with all of the latest printwear fashions expertly
modelled on the Hall 5 Theatre Catwalk.
All sessions are free to attend but do make sure that
you arrive in plenty of time for your preferred sessions
as there are limited spaces.
guests at the association’s Annual Awards dinner
last year. The event is part of a much-revamped and
beefed-up education offering from the bpma, with
Beagles highlighting the importance of providing
quality education and training in the UK promotional
products industry. Beagles said: “I believe that the
new bpma education initiative will be very exciting
for our industry, with a programme of continuous
professional development that is suitable for all of
our members, however long they have been in the
industry”.
The Education Day comprises 11 seminars covering
a wide range of topics, from converting leads and
compliance to marketing and social media.
All seminars will be delivered by credible, professional
speakers who are experts in their fields.
The Education Day has been developed to suit all
levels of expertise, so whether you are an account
manager, marketing manager or business owner,
there is a seminar that’s right for you.
More information at www.bpma.co.uk/educationday
or call Daniela Arena on 0207 631 696.
Round the table with leading figures
Frank Murphy
Gill Thorpe
Michael Freter
Simon Patnick
NEWS
4
5
6
8
14
65
FEATURES
Index
10 The Coldest Journey
24 Bend me, shape me
33 Trade Only Show Preview
80 Let it rain
SUPPLIERS
18
PEOPLE
66 SPS Euro mission
PCD
55
56
58
61
REGULARS
7
12
17
22
32
64
77
Keepme Bags
Mantis World launch
Undercover operation
Top tips on workwear
Screenworks hat trick
Paul Rose
Gill Thorpe
Evan Lewis
Cliff Quicksell
Nigel Bailey
Liz Allen
Gordon Glenister
OTHERS
76
83
Organisations link up
New bpma board members
Sandy brings chaos
Tiered pricing debate
Anti-dumping storm
Senator tucks in
PRODUCTS
15
16
INSIDERS
68
72
78
DISTRIBUTORS
20
Power to a mobile nation
Greener grooming
Andrea Rossi
Paul Bellantone
Carole de Ville
TC Group
Tittle Tattle
Supplier Directory
Promotional Product Distributor,
Unit 4 Rhodes Business Park,
Silburn Way, Manchester Old Road,
Middleton, Manchester M24 4NE
Tel: 0844 880 2751
Fax: 0870 145 3861
Email: editor@ppda.co.uk
Web: www.ppda.co.uk
The opinions, beliefs and viewpoints
expressed in this publication do not necessarily
reflect the opinions, beliefs and
viewpoints of the editor or the publisher.
The publishers cannot be held responsible
for any loss or damage, nor can
responsibility be accepted for any claims
by advertisers, contributors, other persons
and organisations. Strictly no reproduction
without permission. All rights reserved.
3

NEWS
SO, IT’S nearly that time of
year again. Not long after
you read this, literally hundreds
of exhibitors will be arriving
at the Ricoh Arena in
Coventry, with cars and vans
packed solid with new ideas
and old favourites.
Hot on their heels will
come the visitors – in their
thousands.
Every Trade Only National
Show has its story. I believe
that this year’s will be one of
renewed hope.
Anyone masochistic
enough to have sat through
George Osborne’s Autumn
statement will be under no
illusion of the economic
mountain this country still
has to climb.
Yet this edition of PPD
alone is packed with stories
of determination, creativity,
imagination and sheer hard
work to beat the economic
odds.
You can play a part in that
revival. For the economy to
kick-start, money needs to
start flowing again.
Breaking through that
stagnation is in our own
hands, so come one, come
all to the Ricoh and invest –
in your time, in your enthusiams
and, yes, in hard cash.
Finally, I mentioned the
exhibitors and the visitors.
But no Trade Only National
Show is complete without
our Here To Help heroes.
Every year, these valiant
few briefly lay aside their day
job to help make the show
the best possible experience
for everybody.
From humble admin staff
to top management, they roll
up the sleeves of those yellow
fleeces and get stuck in.
Ladies and gentlemen, we
salute you!
4
FROM THE EDITOR
Time to show
our support
for economy
Aidan Goldstraw
editor@ppda.co.uk
Show dates for 2014 announced
THE dates of the 2014 Trade
Only National Show have been
confirmed by its organisers.
The Ricoh Arena in Coventry
will once again play host to the
show, which will be staged on
January 22 and 23 next year.
As usual, the bpma Annual
Awards Dinner will be held
on the middle night, the 22nd,
while the Education Day will
again be staged on the day before
the show opens, January 21.
Event Director Nigel Bailey
said: “As always, we are planning
to deliver a fantastic event
and we are already planning
further innovations and changes
to enhance the show and the
visitor and exhibitor experience.
“The bpma Annual Awards
Dinner 2014 will again be the
jewel in the crown of the industry’s
year.”
PSI and PPAI
agree link deal
TWO major industry institutions,
the Promotional
Product Association International
(PPAI) and PSI,
have announced a partnership
agreement.
The deal will see the America
and Germany-based associations
providing each others’
membership open access to
trade shows, resources and networking
opportunities.
PPAI says the partnership
with PSI, which produces Europe’s
largest trade fair for promotional
products, is a natural
extension of its offerings to
members.
The focus of the agreement is
improving access and encouraging
global outreach within the
industry.
PPAI serves members from
around the world and has
agreements and alliances with
more than 30 U.S. and international
associations.
Under the agreement, PPAI
members have been invited to
attend the PSI Show in Dusseldorf.
Likewise, PSI members were
invited to attend The PPAI Expo,
in Las Vegas.
PPAI president and CEO Paul
Bellantone told PPD: “We are
committed to providing products
and services that afford our
members the opportunity to
continually enhance their business
and relationships.
“We are excited to partner
■■BIRMINGHAM-BASED
distributor
Beeline Promotional
Products has been awarded
ISO9001 certification.
This government-supported
certification, recognised worldwide
has only been achieved by
approx five per cent of UK businesses.
Delighted Beeline directors
Peter and Jo told: “We have
with PSI and we will work together
to elevate our respective show
brands and create greater opportunities
for access both in the U.S.
and international markets. We
look forward to the interaction
and exchange of ideas.”
Meanwhile, as PPD went to
press, the UK was also planning a
strong presence this year’s PSI.
Last year, approximately 400
visitors from the UK came to the
event in Düsseldorf.
As well as taking in the European
scene, these visitors also ran
into a large group of suppliers
from their own country – in 2012,
37 of the 993 exhibitors came
from the UK, making the country
the fifth largest of the international
exhibitors at PSI, after Spain,
Turkey, Italy and the Netherlands.
At the time of publication, 33
exhibitors from the UK had already
registered for PSI 2013.
Demand both on the exhibitor
and the visitor side is so strong
that the trade show was featuring
a bpma Pavilion for the third time
running.
always been proud of the service
we offer our clients, our belief in
good administration procedures
and the manner in which we
conduct our business.
“Not only does this award
strengthen this, but we’ve also
found that in recent times, more
and more clients are requesting
this certification as a requirement
to trade with them.”
Dates are correct at time of going to
press. Got an event you’d like to see
mentioned in this column? Email editor@ppda.co.uk
January
3: AGF Roadshow, Windsor Marriott,
Slough, 10am-4pm.
7: AGF Roadshow, Imperial War Museum,
Manchester, 10am-4pm.
9-11: PSI, Messe Dusseldorf, Germany.
13-14: Trophex, NEC, Birmingham.
14-18: PPAI Expo, Mandalay Bay Convention
Center, Las Vegas, US
16-18: Expo Reclam 2013, Madrid,
Spain.
22: bpma Education Day, Ricoh
Arena, Coventry.
23 & 24: Trade Only National
Show 2013, Ricoh Arena, Coventry.
31: AGF Roadshow, Crowne Plaza,
Glasgow, 10am-4pm.
February
12: Promotional Showcase, River Lee
Hotel, Cork, Ireland, 9am-11am.
14: Promotional ShowCase, Moran
Red Cow Hotel, Dublin. 10am-3pm.
15: Promotional ShowCase, Wellington
Park Hotel, Belfast, Northern Ireland.
10am-3pm.
April
9: Trade Only Spring Show, The
Argyll Suite, Crowne Plaza Hotel,
Congress Road, Glasgow G3 8QT,
9.30am-3.30pm.
10: Trade Only Spring Show, The
International Suite, Manchester
United Football Club, Sir Matt Busby
Way, Manchester M16 0RA, 10am-
4pm.
17: Trade Only Spring Show, Baylis
House, Stoke Poges Lane, Slough
SL1 3PB, 10am-4pm.
18: Trade Only Spring Show, Radisson
Blu Hotel, London Stansted Airport,
Essex CM24 1PP. 10am-4pm.
June
20: PPD Football Cup, Goals, Star
City, Birmingham B7 5SA. 10.30am-
3.30pm.
September
DIARY DATES
11: APG expo 2013, The Esher Hall,
Sandown Park Exhibition Centre,
Portsmouth Road, Esher, Surrey KT10
9AJ. 9.30am-4pm.
12: APG expo 2013, The Manchester
Suite, Manchester United Football
Club, Sir Matt Busby Way, Manchester
M16 0RA. 9.30am-4pm.
20: APG expo 2013, Red Cow Moran
Hotel, Naas Road, Dublin 22, Ireland.
11am-5.30pm.

Familiar faces on
board for bpma
TWO very familiar industry figures
have been appointed to the
board of the bpma – Viv Blumfield
and Angela Wagstaff.
For the last 33 years, Viv (pictured
near right) has enjoyed managing
two successful distributor companies.
Having sold The Regency Collection
to Dowlis in 2004, she went on
to become Managing Director of this
leading UK business, responsible for
60 staff in two locations.
In 2011 she formed Pro-Motion
Consulting and is today working with
both suppliers and distributors in the
industry to help them achieve better
results for their business.
Viv said: “I am proud to be a member
of the bpma and am keen to use
my 33 years’ experience to raise the
profile of promotional merchandise.”
Angela (pictured far right) started
her working life as a chef and over
four years built up a very successful
catering business – which she then
sold in favour of more sociable working
hours.
This was closely followed by eight
years managing a network of accountancy
recruitment offices.
Angela then become a business development
consultant before setting
up Allwag Promotions with husband
Alan.
Angela told PPD: “As a beneficiary
of the bpma’s excellent support and
guidance over the past 13 years, I feel
privileged to have been asked to join
the board.”
Meanwhile, more than 200 bpma
members came together for a series
of regional meetings around the UK
at the end of last year. The meetings
featured a number of guest speakers.
PPD has received two more communications
about the Buy Promo saga...
I HAVE just been approached by Ian Greenwell
in regard to purchasing a 1.3 million database
and also, as an incentive, a 65,000 merchandise
buyers database. All for the amazing price
of £1,500, along with a sob story of his business
career.
I did a bit of searching – as, if it’s too good to
be true, it normally is – and found your article.
Hence this email.
This guy spins a good tale and is very convincing,
and I can see a few people falling for
this (i.e. myself) but thanks to your article, it
has saved me £1,500. Thanks, guys.
Jason Lowrie
Jalico Ltd
A new home sweet home
THE new year has seen distributor LSi begin it by moving
into a new home.
Braemar House, in the Yorkshire town of Cleckheaton,
was purchased in June last year but it has taken
months of hard work to get things ready. The new
headquarters is only two miles from LSi’s previous HQ
and is three times bigger. MD Lloyd Simpson told PPD:
“We hope that moving into Braemar will only encourage
further growth in terms of performance and staff.
“It’s sad to leave The Old Print Works after 10 years,
but we must continually invest in the future.” Braemar
House began its life in 1905 as a vicarage.
How your Buy Promo piece saved me £1,500
UNFORTUNATELY, it appears we’ve been
duped by Ian Greenwell recently, with his elaborate
Yell.com story, and overseas buyer of his
website.
Since then, we’ve had no contact from him,
which prompted me to dig deeper – which is
how I found PPD’s articles.
Does anyone have any further information
on him, by any chance? So far, we have the following:
Domain registered: 17-19 Laurel St,
Wallsend, North Tyneside NE28 6TG
Buy Training: Unit 1, Mailing Court, Union
Street, Newcastle upon Tyne NE2 1AP.
Buy Promo: 116 Rotterdam House, Quayside,
Newcastle upon Tyne, NE1 3DY.
Chris Jarrett
Editor’s note: Chris also supplied home and
mobile telephone numbers for Ian Greenwell,
as well as a Facebook page reference, which
PPD has not published here due to privacy concerns.
ALTITUDE Group has announced the appointment
of Alan Patrick as President and
Chief Operating Officer at its USA-based Trade
Only division.
Alan has a wealth of global business experience
in the FMCG and promotional product
marketplaces in North America, and internationally
with several marketing-focused blue
chip consumer product companies.
Martin Varley, Chief Executive Officer of Altitude
and Chairman of Trade Only Inc, said: “I
am delighted to welcome Alan to the team and
this important leadership role.
“With our aggressive growth plans, it is the
optimum time to be investing in additional
senior level resource.”
■■Altitude has also announced that its American
Trade Only division has appointed Promo
Marketing Media Group as a reseller of its
website, Enterprise Resource Planning and
CRM solutions for the North American market.
Under the terms of the agreement, Promo
Marketing will become a reseller for all of the
Trade Only’s software as a service (“SaaS”)
solutions within the promotional products
industry.
Martin Varley added: “This agreement
brings together the highly complementary
skills and resources of Trade Only and Promo
Marketing Crystal clearance to deliver 56x133 best-in-class ad(Jan2012:) solutions.” 20/01/201
CLEARANCE
LINES
The most comprehensive range
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See our new WEBSITE and
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NEWS
Altitude role in
the US for Alan
5

NEWS
Sandy brings chaos
HURRICANE Sandy brought
fatalities and heavy damage
along the US Eastern seaboard
– with a large number
of promotional product companies
in its path.
The storm came ashore near
Atlantic City, New Jersey on October
29 and her effects felt were as
far inland as Chicago.
Promotional businesses and
their employers suffered widespread
power and utility outages,
transportation difficulties, as well
as flooding and other property
damage.
In common with many industries,
suppliers and distributors
had to make good or in some cases
were forced to close – some for
many days. Routes to work were
impassable, with many working
from home where possible.
Promotional Products Association
International (PPAI) told PPD
that the Promotional Products
Disaster Recovery Foundation
(PPDRF) and regional associations
had stepped, in offering assistance
to those in need.
Through its Business Recovery
Fund, the PPDRF seeks to help
companies affected by natural disasters
get back on their feet.
The fund can help replace lost
equipment and supplies such as
computers, phones, office supplies,
promotional products catalogues
and samples, and provide
work areas or give other assistance
as needed to get a business
up and running again as soon as
possible.
Factory tragedy raises new concerns
FEARS have again been raised about conditions
in factories on the Indian sub-continent after 112
people were killed in a fire that tore through a Bangladeshi
garment factory that produced polo shirts,
fleece jackets, and t-shirts.
Concerns have been raised that UK manufacturers
and suppliers who do not conduct ethical audits or
factory inspections could have blood on their hands,
with thousands of factories throughout the sub-continent
thought to operate in similar ways and under
similar conditions.
The fire at Tazreen Fashions Ltd, just outside the
capital Dhaka, broke out on November 24. The factory
employed 1700 people.
Local media reported that about 100 people injured
in the fire were being treated in a dozen hospitals.
Many of the injured – of which there were more
than 200 – were hurt when they jumped from the
building to escape the blaze.
The factory should have been shut down months
ago, a fire department official said, because the department
had refused to renew the certification it
needed to operate.
The owner revealed that just three of the factory’s
eight floors had legal clearance – he had been in the
process of building a ninth.
Reports indicate the factory was not safe. An exit
door was locked from the outside, fire extinguishers
didn’t work and when alarms sounded, managers
initially waved employees back to work.
Since 2006, about 200 people have died in fires at
Bangladeshi clothing factories, including 63 people
during a single blaze in 2006.
According to an official of the Pakistani Government
Capital Development Authority – who spoke
on condition of anonymity – that body could have
fined Tazreen Fashions Ltd, or even pushed for the
demolition of illegally built portions of the building.
But it chose to do nothing, rather than confront
one of Bangladesh’s most powerful industries. The
official said there were “hundreds more buildings” in
the country in a similar condition to Tazreen.
Put Spring
in your step
TRADE Only has announced further
details of its popular Spring
roadshows for 2013.
Gail Kilcoyne, Exhibition Manager
for Trade Only, said: “These
shows give suppliers and distributors
the chance to ask the
questions they always wanted
answered.”
Nigel Bailey, Event Director
for Trade Only, said: “In terms of
unique distributor visitors, only
the Trade Only National Show
and APG expo! produce higher
visitor numbers in our industry –
this highlights the importance of
these Spring Shows.
“The Radisson Blu at Stansted
has been added as our new
feature location this year, to encourage
visitors from London,
East Midlands and East Anglia to
attend.”
Each of the shows will feature
60 exhibitor pitches:
April 9: Crowne Plaza Hotel,
Glasgow, 9.30am-3.30pm.
April 10: The International
Suite, Manchester United FC,
10am-4pm.
April 17: Baylis House Conference
Centre, Slough, 10am- 4pm.
April 18: Radisson Blu Hotel,
London Stansted Airport, 10am-
4pm.
More details at tradeonly.co.uk/
shows/spring-shows
6

REGULARS
Computer says
no? Then so do I
YOU know, what I love most
about writing this column is
the feedback that I get from
readers.
Both of you have been very
kind, and what seems to make it
most popular is that I like to say
what a lot of other people are
thinking.
Let’s be honest though, what
we’re talking about is moaning.
Despite being British, most of
us prefer not to moan. We may
grumble in hushed tones to ourselves
or, if we’re feeling really
harsh, choose not to click the
“like” button on Facebook.
But proper moaning, no – that’s
best left to the professionals.
In this column, I’d like to talk
about systems. Every company
has them, and some of them are
substantially more advanced than
others. I’m not just talking about
hardware and software here – I’m
actually talking about processes
and procedures.
Now, such things are vital to ensure
the smooth running of your
business, as well as customer satisfaction.
However, companies need to
be aware when their systems become
so governing that human
intervention and flexibility fall by
the wayside.
Some examples, you ask? Certainly,
although please bear in
mind that I am not going to name
names here.
Despite it causing me a lot of
awkward exchanges at shows
like Trade Only, the editor always
takes them out anyway, so I no
longer bother.
Recently, I had a client looking
to place a repeat order. To be accurate,
it was a repeat of a repeat,
as they had used the same item
for the past two years and were
looking to do so again.
I called the supplier and was
given the price – a small but manageable
increase.
But then we came to repeat
origination, where the price quoted
was three times what I paid last
time around.
“Surely a mistake,” I declared,
but was told that the system had
put the new figure in. My response
was both natural and reasonable.
“Well, if you could please
change it back, we can move
ahead.”
At which point, I was advised
that the system did not allow
them to change any of the figures.
Just to be clear, this was not
a price increase – this was their
computer system refusing to let
them change the number.
This was laughable. Was this
Paul Rose
paul.rose@ppda.co.uk
major company now telling me
that they were at the mercy of the
machines?
Had the human element of
their organisation been completely
eradicated? Had they not
seen Terminator?
I was stunned at their inflexibility
but was told that there was
nothing that they could do about
it.
Well, there was something that
I could do about it – and I did.
I showed my client an alternative
product from an alternative
supplier and they were happy to
make the switch.
The first company’s unwillingness
to budge over the princely
sum of £42.50 cost them an order
worth over 50 times that; not to
mention the fact that it will happen
annually, too.
The problem was not the money
– it was their attitude. Of course
they could have done something,
because there’s no way that a
company would invest in a system
that rigid, but they chose to
put up a wall and it cost them
both an order and a customer.
Great system, guys – seriously,
well done.
Let’s take a look at a different
supplier, who regularly asks me
how they can do more business
with me and then pay no attention
to the advice I give them.
Whenever I call them for a quote,
they give me the unit cost, plus
print, plus handling.
This is irritating – who do you
know can print a product without
handling it?
Have you put precision and efficiency
ahead of a pleasant customer
experience?
Adhering to standards is very
important – don’t get me wrong
– social compliance, ISO ratings
and the like are becoming a legal
requirement rather than a mere
competitive advantage.
But if dealing with you gives me
a headache from the outset, just
how much business do you think
I’m going to put your way?
7

NEWS
A colourful
new arrival
THE latest Spectrum catalogue
has been launched by Trade Only,
with this edition seeing record
pre-orders.
Vicky Robinson, Managing Director
of Trade Only, said: “We are
delighted with the advance orders
we have received.
“This confirms Spectrum’s status
as the UK’s number one general
business gift catalogue, and
arguably the only proven one
with a truly industry-wide mix of
products, with more than 70 leading
suppliers featuring their latest
products and best sellers.
“Surveys show that catalogues
are still very much a key strategic
product.”
The 164-page catalogue package
also includes free product
research tools, free virtual catalogue,
free end user web site and
instant virtual sampling. It can
also be taken as part of a complete
“business in a box” package deal,
with payment on a split monthly
basis.
More at ppda.co.uk/spectrum
Debate reopens
on tiered prices
WHAT do you think about industry suppliers having a tiered
pricing policy? Would you like to see a practice which used to
be an industry norm return?
How would this affect distributors and suppliers in the industry? Who
should benefit? Association and catalogue group members only, or a
wider group? A few people from our industry offered us their thoughts
on this rather prickly subject.
Michelle Somerville of BIC
told PPD: “We have worked in
this manner with distributors for
several years. This type of pricing
promotes brand loyalty as the
more the distributor spends, the
better the pricing we give – up to
a point, of course.”
Gordon Glenister of the bpma
said: “Tiered pricing is nothing
new. However, I would like to
see suppliers look favourably at
bpma distributors, all of which
are financially checked and referenced.”
Graham Taylor, of Graham Taylor
Engravers, said: “Surely the
price should be on quantity ordered
– not who you are! Maybe
another way would be to discount
the people who pay on time?”
Cathy Cunningham, of Pinstripe
Advertising Gifts, told us:
“I don’t believe this is fair and it
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will not give the smaller or new
business, like myself, a chance to
compete or develop.”
Promark’s Janice Ball commented:
“All companies to whom
the promotional business is 100%
of their turnover should have
preferential pricing, however
large or small.”
Bernard Payne of Regent Innovations
countered: “Tiered pricing
policies are standard within
all industries where the marginal
cost for supplying higher volumes
is nil or close to nil. It makes sense
to reward clients who place larger
orders by reducing profit margin
percentage.”
■ What do you think? Email
editor@ppda.co.uk
■ “BAGS For Life” brand Westford
Mill sponsored the launch of the
Manchester Carbon Literacy Project.
The training initiative aims
to promote a low carbon future
by offering everyone who works,
lives or studies in the city of Manchester
access to a day’s worth of
learning on “Carbon Literacy”.
The project’s public launch
took place at the Manchester Arndale
Centre and included a “green
graduation ceremony” attended
by Sir Richard Leese, leader of
Manchester City Council, and
Professor John Brooks, vice chancellor
of Manchester Metropolitan
University. Westford Mill boss
Roger McHugh said: “We are delighted
to have been instrumental
in helping to launch the project.”
IN BRIEF . . .
THE 4imprint Group has issued
an interim management statement
for the period from July 1 to
November 6 last year, incorporating
information relating to the financial
performance of the business
for its third quarter, namely
from July 1 to September 29.
The group continues to report
strong organic revenue growth.
Third quarter group revenue,
from continuing operations, was
£47.86m, 14% ahead of the prior
year. Year to date revenue (39
weeks ended September 29) was
£136.21m, 15% ahead of prior
year.
A spokesman said: “Overall, the
year to date growth is consistent
with the board’s expectations.”
More at ppda.co.uk/4imprint
BLUEPRINT Promotional Products,
based in Nottingham, has
joined the exclusive membership
of Page Partnership. PAGE is
made up of 37 members whose
combined turnover exceeds £50
million. Membership is by application
only. Blueprint Promotional
Products, led by Mark Wilson,
has grown an enviable portfolio
of clients including Nottingham
Trent University, Jet 2 Airline and
Samsung.
AFTER seven years of trading
under its flag-style logo, ASP
Promotions decided it was time
for a rebrand. Sales Director
Adrian Roberts said: “Leon from
Monodesign worked extremely
hard in developing our new brand
and modernising the whole identity
of ASP Promotions. We looked
to evolve from our ‘home grown’
brand to a cleaner, stronger identity.”
LINCOLNSHIRE Management
has acquired National Pen Company,
a global provider of direct
mail promotional pens and other
products. National Pen was previously
a portfolio company of Berwind
Corporation.
8
Personalised Sport Bottle Adv. 90x130mm EN.indd 1 10-04-12 16:17

Join in our
Birthday
Celebrations
1983-2013
30 Years of
Colour & Innovation
Exchange me for
the real thing
at our stand!
If your cupcake
voucher is missing from
here you can pick
one up from the
show entrance.
Visit us on
Stand F10

THE COLDEST JOURNEY
Fiennes is in pole position
again for a huge challenge
I’M NOT a journalist – so it
was with some trepidation
that I recently accepted an
invitation to interview the
man legitimately known as
the world’s greatest living explorer.
The invite came courtesy
of Brand Addition’s Michael
Jackson-Leafield. I was to be a
guest of Finning Caterpillar, to
find out all about an expedition
dubbed The Coldest Journey.
It’s being led by polar veteran
Sir Ranulph Fiennes.
Caterpillar have sponsored two
highly-modified tractors, plus
staff, for what I soon realised was
going to be one of the greatest
journeys ever attempted.
Brand Addition are contracted
with Caterpillar as their key supplier
of Corporate Gifts across the
EAME territory.
So I duly trooped down to The
Smoke with camera and recorder.
My own “coldest journey” began
on a day in December which
was merely chilly, at -1C. Walking
across Tower Bridge, I saw a huge
bright red ice-breaker moored
alongside and dwarfing HMS Belfast.
This was the SA Aghulas – the
expedition vessel and my own
destination for the day.
The real Coldest Journey sees
Fiennes lead a team of explorers
to conquer the last great polar
challenge – crossing Antarctica
10
Nigel Bailey meets
the greatest living
explorer, who’s off
on a new ‘mission
impossible’ to raise
millions for an
inspirational charity
Sir Ranulph Fiennes meets Nigel Bailey. Above, the expedition ship
SS Aghulas, moored on the Thames next to HMS Belfast.
in winter. Their odyssey aims to
raise more than £6 million for the
charity Seeing is Believing (with
match-funding from Standard
Chartered), provide crucial scientific
data and form the basis of
a live, interactive education programme.
The expedition officially
began on December 6 when the
ship was seen off by its patron, the
Prince of Wales.
A small number of the expedition
team, including co-leader
and marine organiser Anton
Bowring, embarked from London,
with the rest of the team joining
the ship in Cape Town for final
preparations, before leaving for
the Lazarev Sea in Antarctica in
early January.
The traverse will take place
between the two seasonal equinoxes
(March 21 and September
21), during which time the expedition’s
five-man “Ice Team”, led
by 68-year-old Fiennes, will travel
2,000 miles, often in complete
darkness and in temperatures potentially
approaching -90C (-120C
with wind chill).
The team is the first to attempt
to complete the 2,485-mile journey
across Antarctica in winter.
On the journey, they hope to
find out more about how climate
change is affecting the polar ice
cap, as well as boosting the coffers
of Seeing Is Believing.
The total will be added to the
more than £15 million Fiennes
has already raised for charities
from past expeditions.
It sounds like Mission Impossible
but then, the person leading
the expedition is a remarkable
man.
Fiennes was the first person to
reach both the North and South
Poles by land and the first to cross
Antarctica on foot. He reached the
summit of Mount Everest at the
tender age of 65 and climbed the
notorious North Face of the Eiger
– despite suffering from a fear of
heights.
He famously cut off five frostbitten
fingertips from his left
hand in his garden shed with a
hacksaw and a vice after a failed
attempt to walk unaided to the
North Pole in 2000.
His latest challenge, however, is
likely to be the toughest yet.
Fiennes told me: “This is the
first time that if we run into problem,
there is no help coming –
because in Antarctica in winter,
all the rescue facilities shut off.
There is no help for 10,000 square
miles.”
Despite his advancing years
and a number of health scares
– he suffered heart problems
while making an earlier attempt
to climb Everest – Fiennes is in
upbeat mood, although realistic
about the expedition’s chances of
success.
“The outcome is very unpredictable
– we simply do not know
if it is possible.
“We have not been able to test
men and equipment down to
those temperatures. Lungs can
burst and steel could shatter.
“However, even if we do not
make it all the way, we will still
learn a great deal and raise a huge
amount of money for charity – but
I want to do it, and I want to succeed”.
Having already achieved so
much, I wonder what continues
to drive Fiennes?
“Different members of the
team have different drivers and
goals. For some, it is about the research.
For others, it is the drug of
competitiveness.
He laughs: “Me, I have this driving
yearning to be first to everything.”
However, as we part, he admits:
“As I have got older, the motivation
has changed – I want to get
to £25 million raised for charity
before I die. Now, THAT would be
worthwhile.”

Cool charity’s on a
quest for millions
THE Coldest Journey intends
to raise 10 million US dollars
for Seeing is Believing (SiB) – a
global initiative led by Standard
Chartered and the International
Agency for the Prevention
of Blindness (IAPB) to tackle
avoidable blindness in developing
countries.
Since its launch in 2003, the
programme has reached over 28
million people.
Eighty per cent of the world’s
blindness is avoidable – meaning
it can be prevented or treated.
For as little as 30 US dollars,
a person’s sight can be restored,
allowing them to get back to
work or school. Yet 39 million
people are currently blind and
without effective intervention,
which is expected to rise to 76
million by 2020.
A further 246 million people
are either moderately or severely
visually impaired, simply for
the lack of a basic pair of spectacles.
Every dollar raised for SiB
is matched by Standard Chartered,
doubling the impact the
organisation can make on the
ground.
Sir Ranulph says: “I have been
on some amazing expeditions
and seen many of the beautiful
and unique sights the world has
to offer.
“When I discovered Seeing
is Believing, what it stood for,
and understood how easily
avoidable blindness could be
prevented, it inspired me and
my colleagues to undertake this
challenge. It is a fantastic cause
and I would urge everyone who
follows our progress to donate
to it via our website.”
See the panel below for details
on how to do just that.
www.thecoldestjourney.org
www.seeingisbelieving.org.uk
THE COLDEST JOURNEY
The coldest promotion
BRAND Addition are contracted with Caterpillar as their key supplier of
Corporate Gifts across the EAME territory. As part of this, they have become
the sole supplier to Finning UK, Caterpillar’s dealer in this country.
Brand Addition have provided a Finning Caterpillar transactional website
and access to Cat merchandise. The range of products supplied to
Finning UK (pictured) includes items as diverse as footwear, die-cast
models, clothing and toys.
Twitter: @coldestjourney
facebook.com/thecoldestjourney
NEW for 2013
No. 1 UK manufactured
SPORTS BOTTLES
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Patented Valve Cap or Push Pull Cap
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PRODUCT • PRICE • SERVICE
Visit us at
Stand A52
End user website:
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Tel:
01642 781890
11

OFFER
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Subject to sight of a written quotation
REGULARS
Lessons mean
better business
I AM sitting thinking about
the year that is just coming
to an end. Reflecting on the
achievements in 2012, the
good the bad and building
the learning into our forward
planning for – I can’t we believe
it – 2013!
I remember at last year’s bpma
AGM, in my president’s speech,
talking about how tough it was
out there and that the doom and
gloom was predicted to continue
into 2012 – with the glimmer of
hope that the Diamond Jubilee
and the Olympics would bring
us all a well-deserved business
boost!
It may not have been the case,
but at least these two events gave
us all a brief burst of excitement
and national pride.
I went on to highlight what we
can do to help our businesses
stand out from the crowd, with
the ambition to be best in class in
terms of accreditation, ethic-ability
and product conformity.
Step by step, putting plans in
place for our business improvement,
team development and our
own personal growth.
Being the best we can be, at
what we do in the promotions
market – building in those little
steps so that they are achievable,
no matter how big or small your
business is.
Understanding that we need to
add value in order to move away
from simply price competition.
I was recently asked to support
Accenture in a presentation
because they have been so impressed
by our approach to this
high risk market.
I was amazed at the feedback
I received after the presentation.
It was so refreshing to know so
many global clients do really care
and, more importantly, value ethical
businesses.
I was asked, if there were three
things that the corporates could
do to support small business,
what would they be?
I responded: live their values,
i.e. tenders should not be a
box-ticking exercise. For a more
open sharing and collaboration
between corporate and distributor,
understand there is a cost
implication in doing things right
Wearing several hats – my
bpma president’s role, as a CIPS
Fellow committee member and
of course the day job as MD of
The Sourcing Team – I try to share
some of the learning across from
our sector within our trade association
and out to my corporate
procurement network.
Gill Thorpe
gill.thorpe@ppda.co.uk
We share what best practice
looks like and I can also help to
increase awareness to our specific
challenges and the role the bpma
plays in improving standards, and
of course the benefits of our Chartered
Membership.
At another conference this year,
I was delighted when I was introduced
to someone by a connection
from Cisco, who referred to
The Sourcing Team as “one of the
major players”.
Well, we are nowhere close to
the size and scale of what we see
as the “big boys” (although I was
not about to say that!) but we
have been committed over the
years to be as good, or actually, I
would possibly argue, to be one of
the best in regard to process, ethic-ability,
sustainability, diversity
and in our team’s creative thinking
and approach.
It is not about the size of your
business – it is about commitment
and, frankly, hard graft to
aim high, taking small steps, year
on year, which we can all do – no
excuses that we can’t afford to be
ISO-accredited or spend time at
seminars, conferences etc. What
gets planned gets done!
The reason I am so passionate
about both personal and business
improvement is that it pays back
to you and your business massively.
This market is changing all the
time. The world is becoming more
and more competitive and we
need to compete globally, offering
great product, great service and
constantly reinventing ourselves
to remain relevant.
At the Trade Only National
Show, the bpma is ready to help
you, with the launch of our exciting
new education program. The
Education Day is a prime opportunity
to gain expert knowledge
from some outstanding speakers.
I wish you all great success in
2013.
12

C
NEWS
New anti-dumping storm
over duties on ceramics
EUROPEAN anti-dumping
legislation, and its effect on
the promotional products industry,
has once again been
hitting the headlines.
The European Commission
(EC) imposes duties on selected
imports from the Far East which
are sold on the market over here
for less than their retail value in
their country of origin.
The commission insists that
the duties are needed to remedy
unfair trade practices. However,
at the end of last year there was
mounting concern in the promotional
products industry after
the EC imposed a provisional anti-dumping
duty on imports of ceramic
tableware and kitchenware
originating in China.
The surprising decision was exacerbated
by the fact that the EC
only gave 24 hours’ notice of its
imposition.
The duties ranged from 17.6%
to 31.2% for Chinese companies
which co-operated with the EC’s
investigation.
A residual duty of 58.8% was
applied to other Chinese companies
which chose not to co-operate.
The move was greeted with
shock and outrage by the bpma,
EPPA and UK ceramics firms.
Stock already in transit was due
to incur the extra tax and there
were also concerns within the
industry about pricing for jobs already
quoted, company schemes
and price lists, as well as catalogues
already published.
Gordon Glenister, Director
General of the bpma, said: “ The
2000 Reasons Winter A5 Ad_PRINT.pdf 1 03/12/2012 13:53
bpma and other trade bodies are
vehemently opposed to this and
have already made representation
through government and the EU.
“The tax has been opposed by
the UK government and in particular
the British Retail Consortium.
“I have also been in touch with
UK mug importers to gauge their
concerns.”
Senator MD Andrew Hill, whose
company supplies a niche range
of porcelain and glass products
through its sub-brand rou bill,
told PPD: “There are unlikely to
be any issues regarding availability
and pricing in the immediate
future, as the majority of rou-bill’s
porcelain is sourced elsewhere.
“Nevertheless, it has already
become apparent that the new,
ill-conceived EU anti-dumping
tax is likely to cause upheaval
across the board, as the demand
for new supply routes will be
sought from both retail and promotional
sectors throughout Europe.
Ultimately, capacity issues
will arise, with a consequential
impact on pricing.
“I am given to understand that
European lobbyists from both retail
and promotional are already
seeking governmental representation
to put pressure on Brussels
for a u-turn.
“Unfortunately, in that administratively-heavy
domain, there is
unlikely to be a quick reversal.”
At around the same time the
new charges were being imposed,
the EC decided to formally cancel
duties imposed on Chinese-made
lighters.
BIC, which manufactures disposable
pocket lighters in France,
had filed a petition to the EC to
extending anti-dumping measures
on Chinese lighter makers
by another five years, but the petition
was denied.
BIC chairman Bruno Bich said:
“Our group has never feared competition
– however, it must be fair.
By requiring the renewal of this
tax we simply asked for the application
of fair trade rules.”
M
Y
CM
MY
CY
CMY
K
14

PRODUCTS
Guess who’s at this years
TRADE ONLY Show?
More power to
a mobile nation
TRADE
ONLY
SHOW
E46
WE’RE all so dependent
on our mobile
phones these
days, it comes as
no surprise to see Branded
Products Services (BPS)
introduce two new items for
this burgeoning market.
Undoubtedly one of the bugbears
of the current crop of smartphones
is battery life, so BPS has
stepped in to help with its Mobile
Phone Emergency Charger with
incorporated USB Drive.
This handy gadget comes in a
stylish brushed aluminium card
with all the popular mobile phone
adapters you may need, from
Samsung to iPhone.
Due to its size, the branding
area is also extremely generous.
BPS can screen print them in up
to four spot colours or laser engrave
your client’s logo or special
message.
The USB drive comes in capacities
from 4GB to 16GB and the
whole thing is packed in a quality
presentation box, with an MOQ of
just 100 units.
JELLY Belly beans first came to
the Brits’ attention when it was
revealed that Ronald Reagan kept
a jar of them on his desk at the
White House.
Those lucky enough to visit the
U.S. then tried them and were enchanted
by the bewildering variety
of realistic flavours, eventually
resulting in the beans being widely
available in sweet
shops over here.
So TKG Doming
has obviously made
a popular choice by
launching its new
Apple’s own clever smart cover
for its iPad has long attracted admiration,
and BPS have now come
up with something similar for its
smaller brother in the form of the
iPhone Smart Cover.
Now you can protect your
phone, stand it anyway you like
and watch your favourite TV show
or film.
This stylish cover is available in
vibrant colours are comes in gift
boxes worthy of the retail market.
This Cover can be printed on
the Back Protector or embossed
on the smart pad area. More at
ppda.co.uk/bps
New take on Reagan’s favourites
range of logo sweet gift packs and
starting with Jelly Belly – the original
gourmet bean.
The new pillow packs contain
50 grams of assorted flavour Jelly
Belly beans and feature large giftthemed
full colour resin domed
decals. They’re also available in
low volume minimum orders.
More at ppda.co.uk/tkgdoming
Come and meet the
team at Stand E46…
Franky Marulanda
Julie Arnold
Richard Jones
Nick Morley
Branded Products…
a Force to be reckoned with
Tel: 01865 847143
sales@branded-products.co.uk
www.branded-products.co.uk

PRODUCTS
TRADE
ONLY
SHOW
IS THERE no end to the
meerkat’s talents? Reeve
Calendars have added
this title which will de-
F20
light this cute creature’s devotees.
With 12 leaves of antics, everyone
can enjoy a piece of their action.
A spokesman for Reeve told PPD:
“This calendar is perfect for those
companies who are looking for
something different, but is very
up to date. This design will bring a
smile to everyone who views this
humorous calendar.” The calendar’s
dimensions are 442mm x
315mm, with an advertising area
of 60mm x 290mm. More details
at ppda.co.uk/reeve
Come and visit us in January @
TRADE
ONLY
SHOW
J24
EVERYTHING Environmental
has developed
a partnership
with Organic Homme,
a natural and ethical range of
skin and body care products,
to create a high end bespoke
gift pack aimed specifically
for men.
Various combinations of the
luxury men’s product range can
be supplied in Everything Environmental’s
Green & Good Draw
String Pouches, made from 100
per cent natural cotton.
The exclusive gift pack includes
a selection of Organic Homme’s
products including a selection of
facial exfoliators, wash and shave
gels, moisturisers, shower wash
and face defence lotion.
All the products included in the
individual pack or within Organic
Homme’s wider range have been
certified by Ecocert, the certification
body for sustainable development.
Furthermore, the Draw String
Pouch provided with the products
can be printed or supplied with
retail style swing tags to provide
a more personalised element to
the gift.
Additionally, the bags offer
plenty of space for printing key
messages, logo and corporate
branding.
The working partnership between
Everything Environmental
and Organic Homme is the latest
in a series of collaborations
between the company and other
like-minded ethical brands.
Most recently, the company
launched a gift pack with the Faith
in Nature brand, which specialises
in creating naturally sourced
products for women.
More at ppda.co.uk/ee
E-mail: mail@dunelm-glass.co.uk
Web: www.crystalbusinessgifts.co.uk
Tel: 0191 5846000 Fax: 0191 5845555
TRADE
ONLY
SHOW
INSPIRE Promotions has launched this
360-degree rotation iPad case which allows
the screen to be viewed in landscape or
portrait by simply turning the iPad whilst
K50
still inserted in the back cover. This case offers
protection to front and back and is finished in a
grained high quality PU and is lined with suedette.
A wide elastic fastening keeps the
cover securely closed. This cover is
ideal for either embossing or printing
in one colour. More at ppda.co.uk/inspire
16

REGULARS
Time to steer customers
away from the bottom line
TO SAY that we are an undervalued
part of the marketer’s
arsenal is an understatement
in the extreme.
That terrible expression, the
“marketing mix”, keeps being
bandied about but if we’re honest,
we don’t feature in the mix at all.
According to the latest statistics,
promotional products account
for £750 million the UK.
The overall spend on marketing
in the UK for the same period was
£30 billion.
We make up 2.5% of the marketing
spend.
Put in perspective, with 4.8m
businesses in the UK, that’s just
£156.25 per business spent on
promotional products.
Frankly, we probably spend
more than that each year on biscuits
for the office.
Why are we valued so little or so
misunderstood that people spend
more on snacks than promotional
marketing? Historically, and in
some cases currently, companies
Evan Lewis
evan.lewis@ppda.co.uk
have given away cheap plastic tat
that has served no purpose.
Brought up on a diet of plastic
bags filled with useless trinkets,
the current marketer planning
campaigns today cannot see beyond
that lingering memory.
Marketers today were the first
generation of schoolchildren
aware of the environmental impact
we humans were making on
their planet, and therefore acutely
aware of the wastefulness of
the promotional packs they encountered.
If you asked any one
of them to define a promotional
product, I doubt they will talk
about lasting, useful, well-designed
and good quality gift.
Where’s the eco message,
though? If distributors can convince
marketers hell-bent on
giving tat away from that course,
they will benefit the company
giving away the gift as well as the
environment.
The recipient will also have a
better user experience.
If marketers can be persuaded
to make up fewer and better quality
items but target the recipient
list more effectively, there will also
be less waste.
If recipients start to appreciate
what they are being given, the
perception of the industry will
improve. Budding marketers at
school will have a better impression
of the medium of promotional
product and in turn see
the concept as genuinely credible
when they are planning campaigns
of the future.
There are plenty of fantastic
items on offer but people are still
looking at the bottom line and delivering
cheap products that don’t
last.
Unless marketers can be persuaded
away from that, the waste
we produce in the industry will
continue to escalate, people’s
opinions of promotional gifts will
remain rock bottom and office
snacks will continue to outstrip
money spent on promotional
marketing.
It’s time to get marketers thinking
about the user experience,
not the amount of gifts they can
squeeze out of a certain budget.
Get them to spend the same
amount but to pick and choose
more carefully who they give
them to, and deliver something
they’ll be thanked and (most importantly)
remembered for.
17

SUPPLIERS
Brothers keep it real on
the long road to success
TRADE
ONLY
SHOW
M13
VISITING Keepme
Bags these days, it’s
hard to imagine that
it’s only been eight
years since brothers Kevin
and Steve Anderson first set
their sights on the promotions
industry.
Founded in 2004, Keepme has
bucked the trend of doom and
gloom of recent years and stands
as an example of what can be
achieved with sheer grit and determination.
Whilst the promotional sector
has faced challenges, Kevin
and Steve have achieved a huge
amount, becoming the UK’s largest
trade supplier of promotional
bags.
Along the way, they’ve set up
offices in China, created a manufacturing
facility in India and
provided ample employment opportunities
at home and abroad.
Despite all this, the brothers are
two of the most down-to-earth individuals
you’ll ever meet. There’s
no ivory tower in their Greenhithe
headquarters for these boys, who
roll their sleeves up around the
clock to help facilitate orders
alongside their loyal team of staff.
The Andersons reckon it’s this
loyalty and “can do” attitude that’s
at the heart of the ongoing success
of Keepme.
With an original team of just
four, the business model was
based on creating promotional
items that people would, well,
keep.
It’s a well-known formula that
the key to success in business is a
little bit of luck mixed with a level-headed
approach.
Having cut their teeth in the
competitive arena of the financial
markets, both brothers possessed
the level headedness required.
The luck could be said to have
come from the popularity of the
“bags for life” movement that began
to surface in the mid-noughties.
Despite a modest start, the
company has been a driving force
in reducing people’s reliance on
plastic carrier bags.
Keepme are passionate about
offering a practical and desirable
alternative and their portfolio of
eco-friendly and re-useable bags
has grown organically to achieve
this.
Steve told PPD: “Looking back
on it, it all seemed a little daunting
at the start but we’ve been
proved right. It’s now less about a
‘bag for life’ and more about a bag
18
In the bag: Kevin and Steve Anderson. Below, Keepme’s dedicated staff
are at the heart of the company’s success, the brothers say.
to suit your lifestyle. The great developments
in printing have also
allowed us to be more creative in
the options we are able to deliver.”
Despite their passion, Keepme
were determined not to be
over-zealous to changing people’s
perceptions; they simply believed
that if they offered choice, creativity,
value for money and a reliable
service, people would see the
sense in it.
One of the biggest challenges
facing any business in the early
years is scaling it to meet the
needs of customers, without overstretching
budgets and resources.
Initially, the company outsourced
its printing and was reliant
on several supply channels for
its raw materials.
Kevin recalls: ““At start-up, we
were heavily dependent on outside
resources to complete high
volume orders.
“It was always in our strategy
to become self-reliant in every
aspect of the planning, manufacture,
stock and delivery process.
“As I walk around our headquarters
with Steve, it’s heartening
to see how far we’ve come
in under a decade. Despite the
hugely demanding workload,
you’d also be hard pressed to find
a member of the team without a
smile on their face.”
Some of these faces may have
changed with age but the “all in
it together” ethos remains at the
heart of the now 22-strong team.
Alongside the team, Keepme
has increased from its original 700
sq ft to a substantial 20,000, from
having no in-house machinery to
several MHM carousels, dryers
and three flatbeds.
The most recent addition was
the construction of an additional
floor to accommodate further
expansion and provide a greater
capacity for stock holding.
With a dedicated design department,
extensive in-house
printing capabilities, the control
of raw materials, and ample
stock holdings, Keepme is able to
respond to customers’ requests
quickly and at highly competitive
prices. Originally servicing both
the end-user and the trade, recent
years have seen Keepme focus
solely on supplying the trade.
Their journey has seen a lot of
learning through first-hand experience
– and some distinctly comical
moments.
In its early days, the Keepme
team was tasked with turning
around 50,000 bags at break-neck
speed for a drug company on behalf
of an agency.
Despite hitting their demanding
deadline, the agency had provided
and signed off on artwork in
which the name of the drug was
misspelt.
The whole run had to be repeated
and when it was successfully
delivered the agency contact
retained one bag – which he
claimed he “might need to clear
his desk”.
Thankfully, the bag was never
needed and has been kept by
the unnamed individual as a poignant
reminder of the importance
of attention to detail!
It’s fair to say that the way the
market has embraced reusable
bags has helped Keepme to grow.
But with 50% growth year on year
and a forecast of the same for
2013, this can’t be the key driver of
the company’s success.
What’s clear is that Kevin and
Steve’s intuitive business brains,
no doubt honed by their time in
the City, has given them a clear
understanding of evolving a business
that is resourced to deliver
what customers want, when they
want it and at a price they’re happy
to pay.
This year looks set to be another
one of innovation and organic
growth for Keepme.
At its heart, though, is a simple
principle summed up by Steve:
“Work your socks off, listen to
your customers, work your socks
off some more, listen to your customers
some more, and never
stop.
“Complacency is a nail in the
coffin of any business. You’re only
as good as your last order and
whilst the customer is your key
priority, don’t forget the importance
of every member of your
team!
“This should really be about
our wonderful team, without
whom we wouldn’t be where we
are today. Their commitment, loyalty
and hard work are in the DNA
of our success.”

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Tel: 01299 252099 Fax: 01299 252098 E-mail: sales@leather-business.co.uk Web: www.leather-business.co.uk

DISTRIBUTORS
Passionate approach the
only one that will do at TC
BUSINESS is a real family
affair when it comes to The
TC Group.
MD James Clark says: “We’re a
family-owned business, with several
generations represented at
all levels, and I see our services to
our clients in the same way – we
will do everything to bring our
clients a breathtaking product
which lives up to their expectations,
and we care passionately
about what we do.”
The foundations were laid in
1987 by James’ father Tom Clark,
who set up TC Advertising Gifts
as an independent promotional
merchandise company.
This was quickly joined by
Clark Medical, to build on the already
successful sales to the pharmaceutical
promotions market.
James joined the business in
the early 1990s and was followed
soon after by his cousin Mick
Humphries. Mick’s background
in the airline and travel sector led
to the setting up of the Travel Gift
Collection division to target that
market.
Another new arrival for the
team at that time was Mark Williams,
who had already chalked
up an impressive career in pharmaceutical
promotions at Bourne
Publicity.
By 1999, turnover had grown to
such an extent that the decision
was taken to incorporate The TC
Group Ltd, with three sales divisions
within the group focusing
on specific market areas – TC Advertising
Gifts, the Travel Gift Collection
and Clark Medical.
In today’s business world, only
the most flexible survive, and the
TC Group has certainly earned its
stripes where that’s concerned.
James recalls: “In January 2011,
the governing body of the pharmaceutical
industry announced
an almost total ban on the supply
of promotional merchandise carrying
a drug name.
“As a company, we saw this
Meet the family. Above left, Tom Clark – the man who started it all. Right, his son, current MD James Clark.
coming and reacted swiftly be
re-inventing our medical division
as a medical supplies company
(Clark Medical Supplies), directing
medical sales to GP surgeries
and to nursing and care homes
whilst continuing to supply pharmaceutical
companies with more
educational and patient orientated
items and medical supplies for
their patient product kits.
“Historically, Clark Medical accounted
for the largest proportion
of sales within the group.
“However, Clark Medical Supplies
is now running strongly
within this different marketplace,
and the impact of this loss of business
was negated.”
There was another milestone
for the business in September last
year when the TC Branding Group
sales division was launched to
replace both the TC Advertising
Gifts and the Travel Gift Collection
identities.
This move has also seen the
company forge partnerships with
distributors in France, Germany,
Italy and Ireland.
James said: “This means we are
in a position to provide further
value added services to our customers
and cement our ability
to manage large, often complex,
corporate programmes, offering
customers a unique service.
“This can include one or more
of the following – online merchandise
schemes, product
range design and management,
pick, pack and dispatch facilities
throughout Europe, and the best
account management.”
This flexible approach is also
reflected in the interaction between
the TC Group’s divisions.
As James notes: “Market areas do
overlap and lines available in one
sector can be used in another as
an exclusive line. Our experience
within most industry sectors is
incredibly varied and multi-disciplined.”
That complexity is something
that is becoming more common
within the industry, James believes.
“Our focus for our larger
clients is to provide a number of
services to support the marketing
20

‘Threat to relationship’
SUPPLIERS who deal with end
users threaten the whole ethos
of the distributor relationship,
according to James Clark.
He says: “In those circumstances,
we would tend not to
use those suppliers.
“This industry is built on the
trust and support of suppliers,
and the confidence to work with
them on trade terms.
“In my view, it would be difficult
to have that level of trust
once suppliers are dealing direct.
“The distributor-end user relationship
is all about providing
a range of products and ideas
within branding guidelines
selected from many different
mix in their organisations. Our
customers may require one or all
of these services, so each in its
own right needs to be of the highest
quality.
“Increasingly, business needs
are becoming more complex.
Therefore, for each customer we
have the ability to tailor our services
in order to provide a unique
bundle of services to meet their
business requirements.”
It’s an approach which is undoubtedly
working for The TC
Group, whose current client list is
like a roll call of household names
– Amazon.co.uk, Royal Caribbean
International, Exxon Mobil, UNI-
SON, Samsung, Virgin Holidays,
TUI, Sandoz and Pfizer, to name
just a few.
Not that The TC Group is in any
danger of getting complacent,
especially in the current exacting
economic climate.
James says: “We’ve not stood
still, and continue to be proactive
in identifying new streams of revenue.
Our varied client base across
our three sales division sectors
puts us in an enviable position.
In addition, our new agreements
with our partner distributors in
Germany, France and Italy have
further strengthened our ability
compliant and trusted suppliers.
“Coupled with the ability to
control all characteristics of
each project, this is a great reassurance
to our clients, who then
feel secure in the knowledge
that they are able to trust in this
one point of contact all the way
through the process, and in that
way provide lower expenditure
and save a great deal of time.
“Each customer’s marketing
mix is becoming more intricate.
Consequently, for each client
we have the ability to adapt our
support, to make available an
exclusive package of services
to link their marketing requirements.”
to provide the ‘complete service’
within Europe.
“I see this as one area of opportunity
where our profile and
presence can be raised through
reciprocal buying and sales arrangements
and there is no reason
why such an arrangement
extends to other continents that
require a European base.”
Another boost for the group arrived
in 2010 with its acquisition
of Ideal Marketing.
James explains: “The benefit of
that was to create a larger company
profile and grow through our
expanding customer base.
“We see the next five years in
the same terms – companies will
become consolidated and stronger
and able to administer a larger
segment of the marketplace,
while the smaller distributors will
begin to reduce and disappear.”
The TC Group is keen to maintain
its position as a major player,
says James.
“An opportunity in the current
climate is the acquisition of
like-minded distributors and following
on from successful acquisitions
in the past, it is definitely
an area we will be pursuing.”
As for the immediate future,
“cautiously optimistic” about
sums it up.
James adds: “Unfortunately, I
do not foresee many ‘green shoots
of revival’ in the foreseeable future
as customer spend on promotional
merchandise is still being
reined in by customers, both
large and small.
“The challenge for a company
like ours in the short term is to
maintain levels of turnover with
our important existing customers
through the service levels we provide
them, and also recognising
the need to offer these at the best
prices and so keep our reputation
intact.
“With a solid foundation, the
challenge is then to reach out to
new markets both here and overseas.”
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REGULARS
Loyalty cuts both ways, so
let’s work for greater good
THE OTHER day, while at the
SAAC Show in Long Beach,
I had the pleasure of sitting
with two dear friends Stan
and Michele (for now, their
first names will do) and we
were discussing a very intriguing
topic on loyalty.
The purpose of this article is
not meant to indict anyone – that
said, I will not being using any
one’s name or that of any company.
My purpose here is to shed
some broad light on a serious
subject that I know many think
about, few speak about openly
and generally only look at it from
one perspective – theirs. Hopefully,
this is a balanced view.
To set the stage, let me remind
my readers that over the past 31
years of my career in the promotional
products industry, I have
worked on both sides of the aisle
– ten years as a supplier, 14 years
as a distributor and seven years in
my present role as a consultant to
both distributors and suppliers
in this industry specifically – so I
have a unique broad scope perspective
on this topic.
Today, it is very difficult for
most of us to make a living doing
this and, more importantly, to be
profitable.
The veterans reading this will
remember the days when you
could fax (what’s that?) A flyer for
a zippy letter opener special and
for the next three hours you’d be
taking calls, writing orders and
dreaming about your next vacation.
That’s over. Today, our buyers
are more sophisticated, web-savvy,
younger, smarter and less
loyal. In today’s market, it is imperative
that we be as smart, as
Cliff Quicksell
cliff.quicksell@ppda.co.uk
sophisticated, and more loyal
than ever.
Suppliers, take note: distributors
and their sales teams work
hours, days, weeks and sometimes
months to secure an account.
This is nothing new to you,
because you do the same thing.
Once they get that client, they
send you an order; in essence,
they have relinquished that relationship
that they have built with
that client to you.
They have handed over and entrusted
you with that relationship
– the first step toward creating a
bond of loyalty.
If, for whatever reason, a customer
service person fails to do
their job, the order goes sideways,
misses an in-hands date or is
imprinted incorrectly, then that
relationship that was developed
is tarnished and, in some cases,
gone – yet the customer service
person still gets paid.
Let’s say that the order goes out
on time and all is good – the order
is boxed up and sent out in a box
that is imprinted with your name
on the side of the box and is then
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shipped to the client. Why? The
client is pulling the last piece out,
or a colleague sees the box and
doesn’t bother to ask the co-worker:
“Where do you get those? I’d
like to order some for my department.”
They simply read the side of the
box, go to the web (remember –
more sophisticated, savvier, and
younger) look up your name, and
call you.
Now, I will say that most suppliers
will do the honorable thing
and not sell direct. In some rare
cases, they will ask “who do you
currently work with?” but generally
they get a postcode and refer
them to someone in their area.
Relationship tainted – where is
the loyalty to the distributor that
took your catalogue, sold your
line, gave you the order? Shouldn’t
they be rewarded for that effort?
Distributors, take note: suppliers
spend an ungodly amount of
money on product development,
trade shows, catalog production,
reps, insurance, product safety,
equipment, maintenance, building
upkeep etc to bring the latest
and greatest to market for you.
Many suppliers have pinched
others products, knocked them
off (and by the way, some less
than honorable distributors do
this too) so where’s the loyalty?
I was in China a few years back
and I was amazed at the number
of US distributors that were at
the Canton and Hong Kong Trade
Fairs, many of which have complained
to me directly about how
disloyal suppliers are.
I queried: “Why are you here?”
Answer: “To buy direct.”
You can’t have it both ways.
I have known salespeople that
have taken a sample for free from
one company, shown the sample
and given the order to a different
supplier that did none of the
work, only because it was cheaper.
Where’s the loyalty?
We complain that the client is
always looking for the cheapest
price but what do we do? Look for
the cheapest price?
So, I can see the reason that a
supplier would want to put their
name on the box, so they could
direct the business back to themselves,
regardless of the distributor.
I was at the PPAI show several
years ago and watched a woman
pick up ten to 15 catalogues from
a supplier’s booth, walk 20 steps
away and realising that it was too
much to carry, threw 13 of them
into the trash – I know the count
because I dug them out of the
can). How utterly tragic. Where’s
the integrity?
We could go back and forth for
hours telling each person’s side,
and you could indeed make a justification
for why things are done
the way they are.
But, my friends, we have an
obligation to ourselves, our families
– and to this industry – to lead
with integrity. Distributors, if you
want suppliers to be loyal then be
loyal. Suppliers, if you want distributors
to have integrity, then
have integrity yourself.
We are begging, if not demanding
it, from our clients; what
about us?
After reading this, some of you
may ask: “Who is he, to tell me
how to run my business?”
I am not. I am merely pointing
out the facts, and you take it from
there.
We are all players in this great
game, we all have a role in making
this industry the very best it
can be.
The reality is, you can’t fix stupidity
or character.
However, my belief is that the
vast majority of folks are loyal,
have integrity, do care.
We need to walk in each other’s
shoes, come together, find some
common ground and work collectively
to make this a better place.
PPAI is a remarkable organisation
– it has created “guidelines”
for companies to consider, not
edicts that you must follow, but
guidelines; ways to run an effective
promotional products business
in today’s complex world.
Revisit these, make recommendations
– the leadership at PPAI is
open-minded and forward-thinking.
Let’s make this great industry
of ours better for all who work in
it.
‘We need to walk in each other’s
shoes, come together and find
some common ground’
22

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BEND ME, SHAPE ME
SPS shapes up with some
new takes on best-sellers
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24
PLASTIC promotional items
have come a long way in recent
years and SPS says it is committed
to taking the market forward
with new innovations.
One of the most recent developments has
been the introduction of shaped plastic items.
For many years, SPS has offered shaped keyrings
– which remain extremely popular.
The heart, van, house, key and T-shirt options
are always a promotional favourite, with
a full colour printed insert.
Now, SPS have taken the shaped idea one
step further with the introduction of shaped
coasters, and even shaped rulers!
Designed specifically for vibrant, full colour
digital print, the plastic coaster is available in
two shapes, a house and a heart, perfect for a
wide range of promotional markets. When it
comes to the shaped rulers, the company offer
standard shapes of a circle, heart, house and
lorry as both 15cm and 30cm options.
Again, these items have been designed specifically
for full colour digital print.
And if those shapes aren’t enough, then
create your own! SPS can now create bespoke
shapes for low set-up costs.
So whether you’re looking for anything from
a flower to a bulldog, SPS can create the perfect
shaped ruler for any promotion.
New for 2013, SPS are introducing a flexible
range of rulers and coasters, perfect for low
cost giveaways and mailings.
They’re lightweight, waterproof and durable.
Rulers are available in three sizes (15cm,
20cm and 30cm), and coasters are available in
11 standard shapes, including a heart, house,
stop sign or telephone.
Meanwhile, SPS’s Brite family of products
continues to go from strength to strength.
The range began with mouse-mats and
coasters and has grown over the last year, firstly
with the introduction of the Brite-Dock, a
great item for helping people keep their phone
and a company’s contact details close to hand
all day.
The Brite-Dock carries branding to the front
and reverse, and its soft-feel feet pack away
neatly into the supplied presentation box,
making it ideal for mailings.
New for 2013, the Brite-Dock is now available
in an extended colour range to make it
even more stylish and effective – choose from
aqua, black, blue, green, lime, orange, pink,
purple, red, white or yellow feet, backboard
A stylish way to carry your drinks
TRADE
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J8
and trim. The Brite-Clock expanded the range
further last year.
SPS’s Diane Anderton told PPD that you
should never underestimate the power of a
simple item such as a clock.
“Every time somebody checks the time,
there’s a chance to get a brand seen, so we really
think this is a fantastic marketing opportunity
to be taken advantage of.
“The Brite-Clock transforms a daily essential
item into a brilliant promotional tool.”
The Brite-Clock is now also available as a
smaller desk-top model.
The most recent addition to the Brite family
has been the Brite-Pad, which was extremely
well-received at the APG shows in September.
The Brite-Pad offers to be anything you want
PLASTIC is not only a low-cost material, it’s also
very versatile and ideal for making products in
stylish designs.
With this in mind, Laltex Group has launched
its new take out cup in plastic.
This double-walled cup, with a silicone lid, is a great
way to transport your hot drinks.
The 400ml capacity cup has more than enough style
to leave a lasting impression for your client.
The product has been created with an internal registration
point that also allows Laltex to print two, three,
it to be, with the option to customise every element
from the cover to the very last sheet.
Diane added: “The Brite family of products
is now a well-recognised suite of promotional
items, so we’ll continue looking for ways to develop
the range further in the future.”
Finally, the range of UK-manufactured
drinkware from SPS is gaining a new addition
in 2013, the Americano Grande Thermal Mug.
SPS says this new addition to its already
extensive range will make a stunning promotional
gift.
Manufactured from double-walled polypropylene,
the Americano Grande is available in a
massive range of colours, including solid and
translucent colour options. More details at
ppda.co.uk/sps
four or even five-colour logos to great effect.
Laltex has also recently added even more lid colours
to match your customer’s corporate colours – lids are
now available in blue, red, black, white, green, pink,
purple, yellow and orange.
A Laltex spokesman said: “This item has featured
within our range before in ceramic and stainless steel.
“Now in plastic, this stylish addition has already created
a buzz – this will create more crowds than JLS at
the bpma awards dinner!”
More at ppda.co.uk/laltex

BEND ME, SHAPE ME
Practicality
at forefront
of designs
Fruity little number
TRADE
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F10
BRANDS wanting to
capitalise on the wellbeing
and fitness fever
that sweeps the nation
after the indulgence of Christmas
should look no further
than the Fresh Energy gift set
from Koziol, available to the
promotional market exclusively
through Senator.
This clever set features both
a banana peeler and an orange
peeler, making it easier than
ever to peel and eat the fruits
and get that extra vitamin kick.
The gift set is available in vibrant
orange, or the items are
available to purchase individually
in orange, red, blue or green.
They can be fully branded
with a company name or logo
and are made from 100% recyclable
materials.
More at ppda.co.uk/senator
SHOWROOM PLATES
FROM THE WORLD’S OLDEST NUMBER PLATE MANUFACTURER
TRADE
ONLY
SHOW
“OUR expertise lies in
creating bespoke products
in unusual shapes
and designs,” says High
J60
Profile MD Richard Wood.
Richard told PPD: “We work
closely with customers to ensure
that each item created truly
reflects the brand or company
name, its image and what they
stand for. Almost everything and
anything can be custom made to
suit individual needs, especially
during the seasonal change when
distributors are looking to offer
the next big thing.
“As a manufacturer of promotional
products, we have the
opportunity to be as creative as
possible by designing fun, innovative
and bespoke items that are
practical, useful and will be used
over and over again.”
With winter now and truly here,
High Profile’s Custom Icescraper
is ideally suited to get through
this difficult weather period. It
can be made into any design
or shape suited to individual
specifications.
There are varying
designs, including
options of ribs,
scraping blades,
and they are
available in a wide
range of colour options,
including
Pantone matching if
required. High Profile’s custom-shape
keyfobs are a perennial
favourite, as they can be
moulded into any shape, size or
design.
Offered in a range of different
sizes, these individualised keyfobs
are available in either rigid
or flexible plastic. There’s a wide
range of colours available to
match corporate branding and
colours.
Finally, with the conference
and exhibition season fast approaching,
High Profile has a
selection of office accessories
including custom-shape paperclips,
magnets and badges.
All items can be relief-moulded,
foiled or flat printed, coming
in all standard colours or even
Pantone-matched if required.
More at ppda.co.uk/highprofile
Visit us: Trade Only National Show
STAND A6
Tel: 0114 2731151
www.jepsonandco.com
sales@jepsonandco.com
Showroom plates ideal for vehicle
supermarkets and dealers
Experienced manufacturer
High quality products
Scraping season is here!
TRADE
ONLY
SHOW
WITH the cold weather
descending and predictions
that this winter is set
to be harsh, this Handy
B43
Ice Scraper from CHX Product is
the perfect promotional item for
the season.
Available in six standard colours
of black, white, red, green, blue
and yellow, the Handy Ice Scraper
is the perfect size for any car door
pocket or glove box.
It features a 130mm long and
90mm scraper edge for removing
ice or snow, with a moulded
squeegee blade for condensation.
Made from CHX’s own Enviroplas
plastic material, which is both
recycled and biodegradable, the
Handy Ice Scraper comes with a
large full colour printed plastic
insert as standard, which ensures
that any branding takes centre
stage. Andy Knight, Managing Director
of CHX Products, told PPD:
“Its useful nature will ensure that
is retained by the recipient and
used year after year, giving an ongoing
reminder of the company or
brand who gave it.”
More details at ppda.co.uk/
chxproducts
26

Lanyards
Umbrellas
Bags
Conference Items Pin Badges/Metal Items Microfibre Lens Cloths
Soft PVC Ties & Scarves Trolley Keyrings
Clipboards
Pencil Cases
Wristbands
Please visit us on www.preseli.biz, call 01352 730006 or e-mail sales@preseli.biz for further details.

The UK’s
biggest and best…
…we don’t miss a trick
YOU ARE ALL VERY

SELLiNG OUT FAST!
ExHibiTiON SpACE
The only show for the whole industry.
January 23 rd and 24 th 2013
Ricoh Arena, Coventry, UK
See
thousands of
new products
More
than 300
exhibitors
NEW bpma
Education Day
22 nd January
Launch
platform
for 2013
catalogues
Great
central
location
Hundreds
of free
samples
All key
UK suppliers
in one place
Subsidised
hotels, flights,
trains and
travel*
FREE
Grab ‘n’ Go
lunch*
For stand and sponsorship enquiries contact:
nigel.bailey@tradeonly.co.uk /07912 599 002
Or call +44 (0) 844 880 2751
www.tradeonly.co.uk/shows/tons
* Distributors only, terms and conditions apply, see web site for details.
WELCOME
Register today at
www.tradeonly.co.uk/shows/tons

TRADE ONLY SHOW PREVIEW
You’re all very welcome
to show number seven!
HAPPY New Year to you all!
Here we are again, then – as I
write this, we are into December
already and the National
Show once again looms large
– number seven, to be exact.
It doesn’t seem like five minutes
since we first rolled out the yellow
carpet!
Well, you live and learn. While
the yellow carpet may be long
gone, many of the other things
that make this such a great show
have remained.
We started the Trade Only National
Show with the concept of a
show that was open to the whole
industry.
A show that would provide suppliers
with a cost-effective means
of reaching the maximum number
of distributors.
A show that would enable distributors
to meet all their key suppliers
and source new ones in one
place at one time.
A show where they could be the
first to source the latest products
from all the industry’s leading
suppliers.
To sum up, a show where business
could be done.
I still maintain this approach
and believe that it is in the best
interest of the industry that everyone
involved in the supply and
distribution of promotional products
is able to attend the show.
Hence our slogan this year:
“You Are All Very Welcome.” And
you are!
As usual, we are very excited
about the show, and I just thought
I would share with you a few of
the things that we are working on.
As reported elsewhere in this
issue, pre-registration for the
show is up, exhibitor numbers are
growing and demand for space is
at a premium.
The whole industry is coming
together in January in Coventry
and it’s great to see.
I am pleased to tell you that the
following groups will all be officially
endorsing the Trade Only
Nigel Bailey
nigel.bailey@ppda.co.uk
National Show and working with
us to bring their members to both
the show and the awards dinner –
Select, IBG, Envoy, Ignite, Promotional
Union, Advantage, Spectrum
and PAGE.
Additionally, a number of exhibitors
have agreed to enhanced
key sponsor packages.
That’s not forgetting, of course,
the backing we have from our
partners, PSI and the key endorsement
of the British Promotional
Merchandise Association.
The acclaim that the Education
Day and the new Continuous
Development Programme has received
is great. Education in our
industry has finally grown up and
not before time!
Worx! in Hall 3 is taking shape
nicely, with a number of exhibitors
demonstrating manufacturing
and print live for you. Add to
that the Student Design Competition,
which certainly created a lot
of interest last show.
The Hall 5 Theatre once again
plays host to the expanded Worx!
fashion shows and the new round
table lunchtime discussion featuring
leading industry figures.
If you are visiting the show I
cannot urge you enough to take
advantage of the hotel and transport
offers and come for two days
– there is so much to see and do
A word about screening
WE DO make every effort possible to screen visitors, both at
pre-registration and on the door, to make sure that only distributors
and resellers of business gifts are allowed in.
All online registrations are checked individually and thoroughly.
This year at the show, both registration desks will be operating
live visitor checking on arrival to validate all entry requests.
Suppliers and manufacturers are not permitted to attend either,
unless they exhibit.
However, inevitably there will always be the odd one or two who
gain entry to the show somehow by lying.
If you experience any problems on-site, please contact a member
of staff or security.
that will benefit your business.
Virtually without exception,
your key suppliers will be there
and will be looking forward to
seeing you. Many of them will
have chosen the show as their
only national promotional exhibition
of the year, so don’t miss out!
Something we have always
operated, but perhaps not quite
shouted about enough before, is
the appointments facilitator.
This is designed so that visitors
can pre-arrange appointments
with suppliers at specific times.
These can be either off or onstand.
We will, as always, have
off-stand meeting rooms available
that can be pre-booked by
the hour or day for more in-depth
conversations.
The bpma dinner is taking
shape now and I can only say that
the response from the industry
has been truly phenomenal.
As I write, we are down to our
last few tables and negotiating
with the venue to fit more in – so
if you have not ordered your places
yet...!
In addition to our star headline
acts, this year we will once again
feature live voting for two of the
awards.
For those of you who want to
chill out for a bit at the dinner, we
have once again negotiated with
the venue for a quiet seating area
adjacent to the E.on lounge for
those of you who would prefer to
sit and chat after the meal.
This area will be within the
event’s drinks licensing area and
there will be a waiter service here
for alcohol, as well as for coffee.
We are already working on the
2014 dinner, so watch this space!
The Ricoh Arena is a great venue.
It has been a fantastic experience
to work with them once
again. The venue is right at the
heart of the UK, with excellent
connections by road, rail and air.
There is ample parking and of
course, we make that free to all.
The venue staff are friendly and
helpful and have the same great
customer-focused ethos as ours.
They listen as well and we have
been heavily involved in many of
the developments and changes
there, and in some of the refurbishment
work they have undertaken
in recent years.
The Trade Only National Show
will always be forward-thinking.
It will always be for the whole industry,
not just a bit of it. It will
remain the only event of its kind –
a show where the whole industry
can come together.
I look forward to seeing you
there. Please come and say hello!
TRADE
ONLY
SHOW
FOR many of you, Biff
Promotions is not a name
that trips off the tongue –
and you may be forgiven
P152
for this, because while Biff is an
established brand, it has not been
truly allowed to flourish – until
now.
Over the last nine months, the
Leeds-based company has undergone
a complete rebrand and
facelift, with a new website and
new direction. Building on the
proven track record of innovation
and product development of its
sister company, Boxer Gifts, Biff
has already begun to bring new
ideas to the market.
A great success at London
Olympia this summer, the Slapon
Rule, a flexible wrap-around
silicon ruler, is a clever variation
on the theme of slap wristbands,
but as a fully functional half-metre
ruler aimed primarily at the
construction industry, it also has
conceptual applications in all
sectors including financial, education
and marketing.
Biff will soon be announcing
their latest innovative product
at the Trade Only National Show
and will enter the design for the
coveted bpma Innovative Product
of the Year award. Sales and Marketing
Manager Tony Speight told
PPD: “We’re really excited about
bringing new products to the industry.”
More at ppda.co.uk/biff
32

See Technologo at the
Trade Only National Show
TRADE ONLY SHOW PREVIEW
23 rd & 24 th January – Hall 3
Create Virtual Samples
from ANY image on
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Double treat for
stand’s visitors
TRADE
ONLY
SHOW
D30
THE BTS stand will be
showcasing the latest
Brunel and Lockwoods
calendar collections.
A spokesman for the company
told PPD: “With mince pies and
Auld Lang Syne well behind us,
the team is looking forward to
the highlight of the New Year, the
Trade Only National Show 2013.
“We had a great response from
visitors last year and were especially
delighted at the interest
shown in our new products, such
as our expanded ‘name in the picture’
personalised products range.
With more new products again
this year, we’re well worth a visit.
“This year is particularly exciting
for Brunel. For the first time
since acquiring the Lockwoods
calendar range at the beginning
of 2012, we’re proud to be featuring
the exceptional UK-manufactured
2014 Lockwoods calendar
collection alongside Brunel’s impressive
tried and trusted calendar
themes.”
More at ppda.co.uk/bts
It’s reality – augmented!
TRADE
ONLY
SHOW
J14
XINDAO will be launching
its brand new 2013
catalogue at the show,
packed full of new and
exciting ideas.
One new feature of the catalogue
will be Augmented Reality,
which allows customers to scan a
product (after downloading a free
app) and view further information
on it – this might be a video
of the product in use, or further
images and description of the
product.
The catalogue will contain
more than 250 new items, of
which over 50% are Xindao’s own
exclusive design, as well as a new
section for phone and tablet accessories.
More details are available at
ppda.co.uk/xindao
A kinder way to print umbrellas
TRADE
ONLY
SHOW
IN ADDITION to its full
Umbrella Collection,
presented with a market-leading
range of
K2
branding options, Booth Brothers
is introducing its exclusive
new “UV Print” environmentally
friendly printing system.
The company was the original
innovator of water-based “soft
feel” printing systems.
Now, Booth Brothers is moving
umbrella printing technology
forward with this innovative new
process.
“UV Print” is a low energy technology
that dramatically reduces
the use of solvents in the printing
process and delivers a host of
quality benefits when compared
with conventional solvent-based
screen printing.
More available at ppda.co.uk/
boothbrothers
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logo
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Try it for free at
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TRADE ONLY SHOW PREVIEW
Tee up new
ideas today
TRADE
ONLY
SHOW
AUGUSTA Golf will be
showing of its latest range
of products, and there’ll
also be a chance to enter
M14
its free prize draw, with a chance
to win an exclusive set of luxury
Titleist Travel Gear. There are also
runner-up prizes from Wilson and
Nike.
With more than 40 years in the
golf business, Augusta says its experience
is your guarantee that
your order will be produced on
time and to the highest possible
standard by people who care.
More detail at ppda.co.uk/
augustagolf
TRADE
ONLY
SHOW
C52
REMARKABLE is an innovative
UK eco-manufacturing
company, driven
by a passion and belief
that the environment needs to be
treated with care.
The company continuously
looks for new ways to use recycled
and environmental materials by
inventing, innovation and design.
It makes economically viable,
good quality “new life” products
at its UK factory.
Remarkable offers more than
200 UK-manufactured and 450
eco-sourced products.
More details available at ppda.
co.uk/remarkable
Birthday bash, and
everyone’s invited
TRADE
ONLY
SHOW
F10
SENATOR UK is celebrating
its big birthday
at the Trade Only
National Show and
Stand F10 will be an interactive
kaleidoscope of colour,
with creative activities,
competitions and prize giveaways
galore.
There’s lots of new news from
Senator in 2013 as its team of
designers has been working tirelessly
to develop new pen models
in the latest colours and material
finishes, inspired by the catwalks
of London, Paris and New York,
with writing accessories to match.
Stand F10 is the place to find
out how to make a real impact
in the New Year and beyond, and
with case studies from some of
the most iconic global brands it is
not to be missed.
In addition, visitors to the stand
who bring with them the special
token from the January issue of
PPD can exchange it on the day
of the show for a gift. Melissa
Chevin, Director of Marketing –
UK at Senator, said: “The Senator
stand will be a vibrant hub with
plenty to see, do and win. We
want to celebrate our 30th year
with old friends and new faces
and are looking forward to doing
this at TONS.”
More at ppda.co.uk/senator
TRADE
ONLY
SHOW
34
ESTABLISHED for over
20 years, Sweet Concepts
claims to be the
UK’s number one sweet
H26
and creative products supplier.
It offers tins and boxes of sweets,
chocolates, “Click It” tins, Tower
tins, new and exclusive Promo
mini Mint It cube, Mint It cards
and the world famous Gourmet
Jelly Belly beans in 50 flavours.
More at ppda.co.uk/sweetconcepts
TRADE
ONLY
SHOW
B44
BAGTRADE specialises
in providing a range of
environmentally friendly
bags, whether that be a
bespoke item or an off-the-shelf
product.
Its wide range includes cotton
(calico), cotton canvas, organic,
jute, non-woven polypropylene
and paper-laminated bags.
Bagtrade is offering free origination
until the end of March to
all visitors to its stand on 10 new
products being launched at the
show
Boss John Battersby told PPD:
“Having spent considerable time
at the factories in India and the
Far East, we feel that we have
top quality products at the right
price.”
More details available at ppda.
co.uk/bagtrade
Innovative packaging
DEONET will introduce two new
packaging concepts at the show –
the Combi Box and the Tube.
Both are unique to Deonet and
gives customers the chance to
combine the company’s products.
The complete package can also
be provided with a unique look,
thanks to the personalisation
techniques offered.
The Combi Box is a colourful
box that fits both a pen and a
USB stick. The colours of the box
match the colours of the Spectra
pens and USB sticks. The lid of
the box can be personalised with
a razor-sharp, full colour print.
This way, a complete set, including
data on the USB stick, can be
ordered from the one supplier.
The Tube, meanwhile, is a plastic
transparent packaging which
fits a pen or USB stick, with the
product and its logo or message
visible from every angle. The Tube
is available for all Deonet pens,
Spectra USB sticks and Original
USB sticks. There is also an option
to connect two or even three
tubes for a complete set. More at
ppda.co.uk/deonet
TRADE
ONLY
SHOW
F30
HEADWEAR UK is once
again pleased to be exhibiting
at the Trade Only
National Show.
Headwear’s full range of products
and services will be on show,
and the company’s knowledgeable
and friendly personnel will
be on hand to introduce all new
products for 2013 and fully explain
the versatility of stock product
range. Headwear will also be
launching its new range of “Budget
Buster” caps.
More at ppda.co.uk/headwear
TRADE
ONLY
SHOW
BTC ACTIVEWEAR claims
to be the UK’s number
one multi-brand distributor.
K30
With the largest distribution
centre in the industry, BTC holds
stock from over 45 market-leading
brands.
Customers ordering online up
to 9pm receive delivery the next
day before noon, carriage-free on
orders over £150.
The company is promising exciting
new styles for 2013. More
details at ppda.co.uk/btca
TRADE
ONLY
SHOW
COME and see Russ at the
Prime Time stand for a
whistlestop tour of brand
new innovative gadgety
M10
and techy delights.
A brand new master catalogue
for 2013 will be available, with a
myriad of new design-inspired
quality items. There’ll also be peanut
M&Ms – what’s not to love?
More at ppda.co.uk/primetime

TRADE ONLY SHOW PREVIEW
SPS set to dazzle
with new arrivals
TRADE
ONLY
SHOW
WITH a new line of heat
printed products and
techniques, all of which
are lab certified and ready
C30
for the market place, Target Transfers
can’t wait to get the show on
the road at the Trade Only National
Show.
Years in the planning and testing,
these new techniques and
finishes will inspire production
teams, designers, distributors and
buyers alike.
The new and improved CAD-
CUT textile vinyls range of materials
for short to medium runs and
prototyping, are ready either as
part of Target’s fulfilment service
or as a stock item (for in-house
production by clients).
With PVC Free certification and
quick turnaround times, these
products offer a unique option
for personal identifiers. More at
ppda.co.uk/target
TRADE
ONLY
SHOW
H10
EVERY year at the
Trade Only National
Show, visitors to
the SPS stand ask:
“What’s new?” The answer
this year, says the company,
is “loads”.
For 2013, SPS is introducing a
massive selection of brand new
products, both to its range of imported
lines and also items made
at its Blackpool manufacturing
base.
The company is also extending
the colour ranges on several
items.
The Magnum range has been
designed by SPS to offer a co-ordinated
collection of bags. Available
in three colours and four
styles – messenger bag, document
bag (pictured here) rucksack and
holdall.
These items look fantastic with
either print or embroidery.
One of the most exciting new
items for 2013 is the Americano
Grande Thermal Mug.
Made by SPS in Blackpool, the
Americano Grande is a vibrant
coloured thermal mug, available
in a wide selection of colours and
mix and match options. You can
also add a full colour wraparound
print to really make a fantastic
impact.
The SPS pen collection continues
to include something for
every promotion and every price.
The Plaza pen range has a modern
design and is available in 15
colour options. This includes five
models with a black barrel and
coloured trim, which looks great
with co-ordinating metallic coloured
print.
The new 2013 gift collection
also includes lots of new pens,
keyrings, bags and much more.
Visit the SPS stand to pick up a
goody bag full of free samples.
More at ppda.co.uk/sps
THE TRADE ONLY NATIONAL SHOW - ENDORSED BY
PAGE
Partnership
THE TRADE ONLY NATIONAL SHOW - SPONSORS
35

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TRADE ONLY SHOW PREVIEW
Designers of the future show off their ideas
THE bpma student design competition will
again be featured at the Trade Only National
Show.
The bpma achieved record entries for the
competition from Brunel University last year.
A new dynamic website has been created
by Pepagon and more sponsors have jumped
on board to support the growing event.
Existing sponsors Will International, Pepagon,
3M and B&H Colour Change are now
joined by SPS, Promo International and Alvastone.
Last year’s winner was Lauren Bickley
with the Capsule Wardrobe, which is going
into production as a prototype.
The headquarters of 3M provided the backdrop
for the final eight judging, in a “Dragons’
Den” style presentation format.
The winners were rewarded with cash prizes,
a design workshop, a tour and goody bag
from 3M.
Gordon Glenister, Director General of the
bpma, told PPD: “It has been a real team effort
to get this off the ground and when I see
how much Brunel and a number of people in
the industry have embraced this, it makes me
very proud.
“New and creative innovation is exactly
what helps inspire an industry.
“I would also like to help support some of
these students in finding careers in our market
and I would urge visitors and exhibitors
to come and see some of these great designs.”
First glimpse
of catalogue
VISITORS to the Carole
Group stand can be first
to preview the company’s
brand new pen catalogue,
“Your Promo Pen”.
With the help of Carole Group’s
TRADE
ONLY
SHOW
X99
staff, you can find out more about
our exclusive pen ranges and how
these can work for you and your
clients.
Visitors will also be able to
pick up Carole Group’s new 2013
general merchandise catalogue,
“Your Promo Product”.
More details available at ppda.
co.uk/carolegroup
Have a natter
and win an iPad
TRADE
ONLY
SHOW
A CHAT with Evolve
Branding at the show
could win you an iPad.
Just visit the stand,
F50
pick up a voucher, place an order
in February for more than £1,000
and you will be entered into a
prize draw to win the coveted
gadget.
Boss Harvey Jeal told PPD: “We
are experts in print and embroidery
for garments and promotional
merchandise.
“We decorate and supply clothing,
workwear and accessories
from all the leading brands. “Not
only that, but we will decorate any
garments or merchandise that clients
supply, or have already purchased
from another source.
“Using the latest technology –
including 12-colour screen printing
machinery and embroidery
machines that can stitch up to 15
separate colour threads per design
– we can undertake any order
size and specialise in high volume
orders at very competitive rates.”
Evolve also offers a wide range
of other printing effects and finishes
to make you stand out from
the crowd. More details available
at ppda.co.uk/evolve
Fluffy goodness
from first-timers
TRADE
ONLY
SHOW
Z56
A FIRST-TIME exhibitor
at the show, but
with more than 28
years’ experience supplying
branded textiles, ARC
Apparel will use the show to
formally launch its new and
exclusive range of digitally-printed
towels.
Managing Director Alan
Chidgey told PPD: “We are very
excited to be showing for the
first time at Trade Only and really
looking forward to presenting our
exciting range of branded textiles.
“Our extensive collection will
feature our innovative Double
Faced printed towels which are
manufactured using a unique
combination of cotton and micro
fibre.
“The face of the towel is micro
fibre, quick drying, with a soft velour-like
finish, whilst the reverse
side provides all the classic comfort
of cotton.
“This new technology provides
the perfect platform to digitally
print unrivalled, high definition
images, enabling brands to truly
stand out.
“Our towels are also highly innovative
when it comes to taking
care of the planet.”
More details available at ppda.
co.uk/arcapparel
BOTTLE Promotions has
recently bought a new
high-tech screen printing
machine.
The company says that this has
TRADE
ONLY
SHOW
M36
improved the quality of its imprint
considerably.
A spokesman for the company
told PPD: “We could already print
full colour all round, but now the
imprint is of such quality that it
can be compared to digital print.
We have also lowered the minimum
order amount to 300 pcs.”
More at ppda.co.uk/bottlepromotions
Terrible toll of dreaded man flu
TRADE
ONLY
SHOW
X60
AS ALL our male readers
will know all too well,
man flu can be particularly
lethal at this time
of year. Bio Laboratories,
who once again will be exhibiting
their products at the show,
say they have seen an upsurge in
man flu with the onset of winter –
but that has meant good news for
the company’s range of brandable
tissues and hand sanitisers.
Bio Laboratories has a wide
range of pocket tissues packs
and traditional cubes and bespoke-shaped
boxes, as well as a
full range of hand sanitisers from
5ml to 500ml.
At present there is no known
cure for man flu. However, there
are a number of remedies that
have proven to ease suffering.
These include a week off work
and exclusive use of the sofa and
TV remote! More at ppda.co.uk/
biolaboratories
38

TRADE ONLY SHOW PREVIEW
Built with hope
and imagination
THE Trade Only National
Show has adopted The Anganwadi
Project as its official
show charity for 2013.
It follows an appeal by Gill
Thorpe, Director of the Sourcing
team, after a visit to India by herself
and colleague Becky Fleury.
While there, they took time out
to visit a children’s school which
has been built totally from recycled
materials in the middle of the
slums.
The Anganwadi Project (TAP)
is a not-for-profit organisation
striving to connect Australian
design professionals with community
groups in the Asia-Pacific
region in need of pro-bono design
services. Its mission is to improve
the living conditions of communities
in need, with an emphasis
on participatory, community-focused
and long-term sustainable
design outcomes.
Architects Without Frontiers
(AWF) has been working since
1999 to develop long-term community
partnerships and provide
design services which improve
the infrastructure of disadvantaged
communities and enforce
sustainable livelihoods.
In 2007, AWF joined forces with
Manav Sadhna and Bholu (www.
bholu.com) to rebuild 78 anganwadis
(literally, “courtyard shelter”).
AWF sends teams of skilled
volunteers to Manav Sadhna and
provides architectural support for
these constructions and renovations.
These anganwadis are constructed
by local labourers and
use largely re-cycled materials in
order to support the Manav Sadhna
philosophy of “re-use, recycle
and reduce”.
Gill told PPD: “This was so inspirational
– such incredible skills
and wonderful use of all sorts of
waste materials to create a clean
and safe place for the children.
“We met the children who were
in the crèche - they were so excited
to meet us.
“You walk in through the slums,
which as you can imagine is
heart-wrenching, but the children
and people seem happy, always
with a wonderful smile.
“It is incredible to see the clever
use of waste material to produce
such a wonderful environment
for the kids.
“This is a truly wonderful charity
which will be one of our main
support projects for 2013.” Nigel
Bailey, Event Director for the
show, said: “We are delighted to
make the our official TONS 2013
show charity. We will provide a
booth free of charge at the show
and encourage a collection and
donations of goods etc from suppliers
and visitors.”
To find out more, go to www.
manavsadhna.org/support.aspx.
To donate or help the project,
please contact Gill Thorpe directly
on gillthorpe@sourcing.co.uk
See Technologo at the
Trade Only National Show
23 rd & 24 th January – Hall 3
Any logo on anything -
instantly!
The Industry’s Most Advanced
Virtual Sample Technology
Gill and Becky with some of the children they met in India. Above, this
bottle wall is an example of the imaginative designs being built.
Try it for free at
www.technologo.com/rightclickmanager

TRADE ONLY SHOW PREVIEW
TRADE
ONLY
SHOW
40
THE Pen Warehouse has
been a supplier of promotional
pens for over 20
years, building a wealth
D22
of product and market knowledge
over this time.
The company operates a strict
trade exclusive policy and is involved
in marketing its products
to the end user in order to drive
business for its loyal network of
distributors.
The Pen Warehouse holds stock
of 700-plus lines of promotional
writing instruments and desktop
accessories here in the UK and all
products are printed on site at its
production facility in Hampshire.
A spokesman told PPD: “Our
staff are totally committed to
achieving unrivalled levels of service
and quality for our customers
whilst at the same time maintaining
pole position in the market in
terms of competitive pricing.”
More details available at ppda.
co.uk/penwarehouse
TRADE
ONLY
SHOW
K16
AWARD-WINNING
Listawood manufactures
around 70% of its
products in the UK in its
70,000 sq ft of office and production
facilities. The company has a
100% reseller only policy.
As the largest manufacturer of
mouse mats in Europe, Listawood
claims to offer the widest range in
the world at competitive prices.
Listawood is also a specialist
decorator of ceramic mugs. Its
range includes the “only truly
100% dishwasher proof” Photo-
Mug as well as Listawood’s patented
Duraglaze coating, independently
tested over more than
2,000 washes.
Listawood also offers a selection
of Pantone-matched ColourCoat
mugs, a wide selection
of screen printed mug styles and
heat sensitive WoWMugs, plus a
range of other unusual and effective
decoration methods.
Investment in state-of-the-art
automated technologies means
that Listawood can produce high
quality promotional items at
price breaks traditionally associated
with the Far East.
More at ppda.co.uk/listawood
TRADE
ONLY
SHOW
D50
PURPLE Zebra will be
launching its new Crystal
Impressions brochure
at the show, packed with
new crystal designs for awards,
paperweights and other practical
crystal items. More at ppda.co.uk/
purplezebra
Simply the
best for new
stuff – Neil
TRADE
ONLY
SHOW
J8
TRADE Promotions
is introducing a new
product to the industry
at the 2013 Trade
H90
Only National Show.
Pushclean is a unique promotional
product available exclusively
from Trade Promotions
from January.
The product is a small tablet-shaped
container with a
35mm diameter branding area
on top. By simply pushing your
finger through the centre of the
product, you release the liquid
from the container, which is
absorbed by the 100% natural
compressed bamboo towel inside.
Pushclean is available with
numerous liquids inside, making
the product suitable for many different
industries.
It can be a natural cleaning
wipe, a baby wipe, make-up remover,
a screen wipe, leather
cleaner or even an insect repel-
LALTEX Group is really
looking forward
to the Trade Only National
Show, according
to Product Director Neil
Horner.
Neil told PPD: “The show has
always been the best place to
launch our new services and
products.”
This year will see the launch
of Laltex’s 2013 Premium Portfolio
catalogue, with 200 pages
in the compact “travel size”
(240x175mm) for a third year running.
The Premium Portfolio catalogue
includes products from Laltex
Group itself, Pencom and 13
other industry leading guest suppliers
and will feature more than
100 new product lines.
As well as the first view of the
new catalogue, Laltex’s new 2013
range will be launched at the
show with product lines including
new bags, travel mugs, technology
and office products, to name
but a few.
Laltex Group will also be
launching its new print service at
the show.
Following an expansion of its
in-house print facility, Laltex can
now offer a five-day print and
production service to meet the
demands of your customers. This
will now be the standard lead time
from artwork approval.
More at ppda.co.uk/laltex
Push the button on
your next campaign
TRADE
ONLY
SHOW
TRADE
ONLY
SHOW
L30
SCHWAN-STABILO is
an international group
of companies with over
4,390 employees worldwide
and a total annual turnover
of around 503 million euros.
lent, just to name a few. Come
and see Pushclean in action on
the Trade Promotions stand.
More details at ppda.co.uk/
tradepromotions
Schwan-Stabilo Promotion
Products, in turn, is a partner to
the national and international advertising
industry. It offers writing
instruments for target group specific
advertising, along with Stabilo’s
renowned quality.
The Stabilo brand represents
colorful, ground-breaking products
and offers quality, innovation
and desirable articles. More at
ppda.co.uk/stabilo
AN OLD favourite will be
exhibiting under a new
name at the 2013 Trade
Only National Show.
The company formerly known
TRADE
ONLY
SHOW
X72
as Cybernecard will be appearing
at the Ricoh Arena under its new
identity of Promotional Articles
(UK) Ltd.
The Cybernecard name dates
back to 1995 when the company
was originally formed in France
for the manufacturing and commercialisation
of bank cards.
Since 2001, the company has
expanded in the Promotional
market in tandem with the
growth of the German JCK Holding
Group, to the point where
the bank card activity has now
ceased.
Cybernecard (UK) Ltd began
with Pro design (now Halfar)
bags, to which were added Fare
umbrellas, MBW ducks and plush
toys and more recently Karlowsky
hotel and workwear.
All these companies are market
leaders in their field in Germany.
To ensure specialised customer
service for each product range,
the main distributor for Halfar
bags in the UK in 2013 will be
Crazy Bags while The Umbrella
Company continue to integrate
the Fare umbrella collection as
a complement to its own British
manufacturing facility.
As a result of these developments,
the Promotional Articles
name now more closely reflects
current business and planned future
growth.
At the Ricoh, it will be showing
new product lines including Plush
– with cute new animals and an
enhanced baby-safe range.
There will also be more than
250 stock items, plus a full range
of accessories for branding, including
T shirts, scarves , hoodies
and doming tags. The company’s
popular range of ducks now has
more than 150 characters.
More details at ppda.co.uk/
promotionalarticles
TRADE
ONLY
SHOW
TOMLINSON Golf is a
leading trade supplier
of corporate golf merchandise,
offering a wide
G24
range of products, including all
leading brands of golf balls, clothing,
tees, towels, gift packs, pitch
forks and ball markers.
A spokesman told PPD: “All
products are of the finest quality,
delivered on time, every time.
This year, Tomlinson is offering
user websites and personalised
end user e-mailers to assist your
sales of golf merchandise. More
details available at ppda.co.uk/
tomlinsongolf

TRADE ONLY SHOW PREVIEW
Made of plastic
– and fantastic
TRADE
ONLY
SHOW
CHX PRODUCTS, formerly
known as Characteristix,
is one of the leading
UK manufacturers
B43
of plastic promotional products
printed in full colour.
It is launching its new catalogue
at the show, as well as
showcasing its exciting new product
range and revealing its brand
new look.
The new A4, 40-page full colour
catalogue is packed full with
more than 60 products, including
pin badges, fridge magnets, rulers
and yo-yos.
Among the products featured
on stand will be a number of
best-sellers, all manufactured
in the UK from CHX’s own Enviroplas
plastic material, which is
bio-
both recycled and
degradable.
These
include
t r o l l e y
coins
(which
feature
a high
quali-
ty
steel/
nickel plated
lobster-style c l i p
and can be printed in full colour
on both sides for optimal branding
and opportunities) and the
Trolley Mate, which comprises a
printed fob keyring and coin.
Also on display will be CHX’s
range of fridge magnets, a low
cost, high quality promotional
tool with a high strength magnet
that can hold up to four sheets
of A4 paper against fridges, filing
cabinets and the like.
With a large branding area
(just 2mm smaller than the actual
piece size), the magnets provide
maximum exposure for any company,
brand, logo or message.
The minimum order quantity
for all CHX products is 250.
The new CHX Products website
will be also unveiled at the show,
with visitors having the opportunity
to browse the site for the first
time and discover what it offers.
Visitors to the stand will also be
entered into a business card prize
draw to win a bottle of award-winning
sparkling wine, produced by
Camel Valley, a company local to
CHX in Cornwall.
The maker last year won a
gold and four silver medals
at the International Wine
Challenge, as well as a Gold
Decanter World Wine
Award. More details
at ppda.
co.uk/
chx
Plenty of new ideas
TRADE
ONLY
SHOW
DESKTOP Ideas (DTI) is
the UK’s leading supplier
of promotional gadgets,
specialising in and bring-
E30
ing the latest technology to its
customers first.
With a group turnover of approximately
500 million euros,
DTI is financially stable, manages
its supply chain carefully and has
offices throughout Asia, the US
and Europe.
For 2013, the company is introducing
many new products
into its core range and also from
its partners, which now include
TRADE
ONLY
SHOW
G46
THE Leather Business
will be exhibiting several
new ranges at the Trade
Only National Show 2013,
including re-designed folders to
incorporate iPad holders, and a
cutting edge range of raw leather
products which are unlined and
natural. Also on display will be
items which exemplify the scope
Philips, Belkin, ODOYO, Power
Traveller and Valenta – all of
whom are at the leading edge of
consumer electronics and accessories.
A spokesman told PPD: “We
pride ourselves in providing expert
sales advice to our promotional
distributors, as well as quality
of product and service, speed
of response, marketing image and
innovation, neutral web sites and
literature, free visual and marketing
service and lots more.”
More details available at ppda.
co.uk/desktopideas
and flexibility of bespoke items
produced during the previous
year. The 2013-2014 catalogue
will be available at the show, together
with the new price list
which Managing Director John
Thorp says will contain “some
pleasant surprises”, as some prices
will be reduced. More at ppda.
co.uk/leatherbusiness
Powerful
Product
Research
See us at the
Trade Only National Show
23 rd & 24 th January – Hall 3
Your Own
Branded
Website
£25
per month
For more information please visit
www.tradeonly.co.uk/search+store
or call: 0844 880 2751

TRADE ONLY SHOW PREVIEW
A badge of
recognition
TRADE
ONLY
SHOW
WCM&A Ltd, known
throughout the trade
as The Badge People, is
launching an exclusive
B18
new range of British-manufactured
promotional merchandise
at the show.
A spokesman told PPD: “For
many years, we have been making
bespoke awards, keyrings,
luggage tags, desktop calendars,
metal fridge magnets etc as bespoke
items for distributors.
“Now, we’re including all these
and so much more in our 2013
trade exclusive brochure.
“Our new range comes under
the brand name Wildcat Merchandise
and we would love to
show visitors what we have to offer
and run through other exciting
changes we have in store for you.
“We offer the widest choice of
identity and promotional badges
available from any UK manufacturer.
“Our speed and quality of service
is literally second to none
and we are the only trade manufacturer
to offer online solutions
for your client’s ongoing requirements
to cut your administrative
expenses.”
All products are printed and
manufactured in-house, backed
by ISO9001 and ISO14001 certified
systems, and the company
is a Sedex supplier member and
bpma accredited.
More at ppda.co.uk/wcma
Will power is set to
wow show crowds
TRADE
ONLY
SHOW
F22
WILL International,
best known for its
comprehensive range
of USBs, computer
mice and desktop technology,
will be featuring a number
of new products at this
year’s show.
Last July saw the launch of the
new Smart Range, which includes
Smart Power – the product that
allows you to charge your smartphone
on the go.
The product also has one of
the largest illuminated branding
areas in the whole of the promotional
gifts and incentives industry.
Smart Mat is a relative newcomer
to the range and doubles
up as a portable mouse mat and
microfibre cleaning cloth.
To compliment Smart Mat, Will
International has also launched
Smart Clean.
This is the perfect iPhone or
tablet accessory for screen cleaning
on the go.
It removes fingerprints and
blemishes and also parks conveniently
on the back of the device
by means of its own adhesive pad.
There are also new versions of
the Smart Touch products including
Smart Touch Lite, VFM and
Delta.
If you haven’t trialled the Smart
Touch range yet, come along to
Will International’s stand and experience
them first hand.
More at ppda.co.uk/willinternational
TRADE
ONLY
SHOW
Z48
42
AS A manufacturer of
promotional rock sweets,
sticks of rock and lollipops
– all made in Britain
– Sweet Temptations has a “stunning
array” of creative promotional
ideas to suit any marketing
activity.
But it doesn’t stop there. With
summer promotions in mind,
show visitors will be able to taste
Sweet Temptations’ ice cream in
TRADE
ONLY
SHOW
B21
WINNING Moves creates
new editions of the
world’s favourite board
and card games. The
branded tubs. The company also
offers support services to cover
the logistics required with this
unique frozen promotional treat.
The Sweet Temptations promotional
confectionery range also
includes Easter eggs, mints, chocolates,
drinks (soft and alcoholic),
jellies, biscuits and snacks and far
more.
More details available at ppda.
co.uk/sweettemptations
company is the exclusive licensee
for creating new, fully customised
editions favourites such as Monopoly,
Cluedo, Guess Who, Operation,
Twister and many more.
The company also owns the
Top Trumps game, and Waddingtons
#1 Playing Cards. All of the
games can be completely customised
for corporate use – for example,
in Virgin Money Monopoly,
contestants can win second prize
in a Richard Branson lookalike
competition!
In Vimto Cluedo, contestants
must guess which Vimto drink
was consumed in the company’s
factory. Basically, the possibilities
are endless!
More details available at ppda.
co.uk/winningmoves
‘A positive environment’
TRADE
ONLY
SHOW
J40
CASTELLI says the Trade
Only National Show provides
it with a positive
environment to come
face-to-face with key buyers at
the ideal time when its collection
is available to showcase.
Castelli is busy preparing for
what they are sure will be another
successful show, where the company
will be launching “the new
dimension in notebooks”, the Flex
100 system. The Castellis began
making designer paper notebooks
and diaries many decades ago in
their home in Bergamo, situated
in the Lombardy region of Italy
and renowned for the craftsmanship
of its goods. More at ppda.
co.uk/castelli

TRADE ONLY SHOW PREVIEW
See us at the
Trade Only National Show
23 rd & 24 th January – Hall 3
The industry’s most comprehensive
search engine
Features only trade suppliers’ products
Guaranteed accurate trade pricing
Print specification, lead time,
dimensions and more
Create customisable picture quotes
The new iPad cases
being introduced at the
show by TheMagicTouch
Weave a little
magic on stand
TRADE
ONLY
SHOW
E44
PHONE accessories
are big business and
will continue to grow
for many years to
come, offering great opportunity
for quality personalisation.
TheMagicTouch is introducing
a new range of durable high quality
PU leather phone cases for the
latest range of mobile phones.
These unique designs have a
plastic housing for the phone,
keeping it secure and offering full
access to all controls and ports.
These products help to reduce
scratches or possible damage and
are the perfect personalised product
for today.
The new printable “Flip Style”
cases protect the screen and are
Grab an earful – for free
PINPOINT is offering a special giveaway at
the show. Everyone who visits the company’s
stand will receive a free sample of its
silicon iPhone Horn Speaker.
This gadget naturally amplifies the sound from
TRADE
ONLY
SHOW
J20
your iPhone, producing a quality sound to
get your message heard. It can hold the
iPhone either vertically or horizontally
and has an opening for the charger. It
can be printed with your
client’s logos and is
available in 11 standard
colours, with
Pantone-matching
available. More details
at ppda.co.uk/
pinpoint
available for the iPhone 4, iPhone
5 and Galaxy S3 from Samsung.
The initial stock colours are black,
pink or white. There is also a black
“wallet style” version for each of
the 3 models.
These products are perfect for
the personalised gift, promotions
and business markets.
The new range is printed using
TheMagicTouch CPM transfer paper.
The black and pink versions
are printed in full colour with the
new recently introduced “White
Toner” 711 printer.
The company is also introducing
new black PU leather iPad
case compatible with both iPad 2
& 3. This high quality case is also
suitable for full colour printing
using the new White Toner. More
at ppda.co.uk/themagictouch
Customisable end user website
Includes over 1,000 products with
end user pricing and print specification
Customers can add products to an
enquiry basket
Add your own text, graphics and links
Change the colour scheme and layout
£25
per month
For more information please visit
www.tradeonly.co.uk/search+store
or call: 0844 880 2751

30 29 28 27 26 25 24
30
18
29
19
28
27
26
23 22
25
24
Project
47.4 18.44 21.56
Easypromo3D
Copytrax Technologies
UK Ltd
417.22
Scanglo Ltd
Razamataz.com Ltd
13 12 11 10 9
8
7
6
5
4
3
2
1
32.48
MRS Web Solutions
741 Awards Ltd & Langham Glass
16
17
18
19
28 29 30 31 32 33 34
21 20
26 27
22
25
24
British Speaking Roses
5.65
13
272.06
12
11
10
8 7 6 5 4 3 2 1
9
Best Badges
Global
Mapping
Euromarque Personalised Wines
45.89
129.42
TPL Brandwarehouse
33.11
64.85
337.05
1300x300 electric riser.
Lobby
The Prime Tim
Company
15
2.5
Stair
No.26
6
3
16 17 18 19 20 21 22 23
Ltd
8 8
48
32
100
80
60 15
80
27
50
80
15 6
2 2 2 8 2 8 2 10
2 10
3 6
3 2 10
2 3
5 2 8 2 3 2 3 5
1.75
3 3
3
3 3 2 5
1 C4 C2
3 Alpha Omega 3 B4 B2 Mitreprize
Capabunga 2 5 1
Store
21 20
2
2 The
Anganwadi
4
X32 X30
Kiosk
3
Monster 2
Print 6
8
1 3
X38
X42
2 William
2 Turner &
X40 Son
9
2
X44 2 3
1 3
Gizmo
Promotions
MBE
Packaging
WC
Organisers
Office
TRADE ONLY NA
2.25
1 X26 One Stop
6
2.5
3
X46
2 2
3
6
X48
Ransome Sporting
2
2
Goods
1
6
2 3
6
X24
3 3
2.5
3
X50
Jadan
4
Press
Ltd
12
3
3
X22
3
X20
1
O’Dwyer
Bespoke
3
6
X18
Suki Gifts
6
2
Stair
No.11
X16 X14 X12 X10
2 B-Loony Paperflags Trilogy Lasercraft The BPMA Account
4 4
8 Assyst 10
First Editions
3
2 2 4
5 1 X8 4 X6 3 X4 3 X2 3 1
2.25
4 3 3 3
3 3
6
3 2
2.5
X52 X54 3 X56
Storm Graphics 6 X58
I4C Publicity3
X59 2 1
2
6
3
4
Litebulb
Group 6
X60 X68
Bio Laboratories Ltd 9
Wallace 3 3 Registration 3
X66
Cameron
The Fine Confectionery Company
9 9
12
X86
X90
3
Reception Desk
BPMA
2 Touch of Ginger 2
X84
6
3
4
1 2
12
8
2
6
4
4
JANUARY 5
6
X80
3
X78
2
23 RD 9.30 AM - 5. 0
6
3
X76 X72
2 Gafbros Ltd 2 2 Ravensden 2 2 Europ Clothing
2
12
6
WC
10
2
Office
1.5
1.5
Promotional Articles
12
Kiosk
Costa
Coffee
Singers
Cellar
VIP Registrations
Badges
Falcon
International
Bags
10
2
Lobby
Atrium
See
thousands of
new products
International
Food Court
Legends Lounge
Now in its Cloak seventh year the Trade Only National Show
Room
at the Ricoh Arena, Coventry, continues to grow with
more than 300 suppliers, thousands of products, and
hundreds of free samples to takeaway.
Jaguar Suite
Jaguar Lounge
Attending the National Show is a must, enabling you to see
new products, new catalogues, new collections, new suppliers,
as well as attending FREE Power Sessions led by our world
class panel of speakers.
Over 300
International
Suppliers
HALLS 3 & 5
2
Cloakroom
4
8
6
12
2
Registration
Entr
8
NEW bpma
Education Day
Subsidised
hotels, flights,
trains & travel*
bpma
Annual Awards
Dinner
Colour Key
Refreshments
Toilets
Seminars
Organisers
MEETING ZONE
135
FOOD COURT
2
5
Power Sessions
Fashion Show
3
Cliff
Quicksell 2
Sales 6
5
P148
1
1P150
P152
4 Biff Ltd 3 1
Ace International 2
18 4 3
3 3
3 3
6
P76 P74
4
P98
3
Mid
9
Ocean 6
P138
2.5 P78
3 6 Bic Norwood 6
Brands
3
9 18
36
3 3
6
2
6
2
3 3 P60
12
P96
LM
3 AccessoiresEastrop 3
FDM Corporate
3.5
2
P136
Synergy
Duplication 3
6
2
Power Sessions Theatre
42
4.5
Seminar/Power Sessions
60
P97
P92
3
9 9
9 9
P94
3 Worx Worx 3
P90 P88
Worx Worx
3 3
9 9
4
P84
Soles 4
24
6 2.5
3
7
P82
3 Alvastone 3
21
2.06
15
Compuzz.com
Trade
Only
Arena
6
1.5
DISABLED
TOILETS
90
2
1
2
3
3
P36
Intercard 3 1
1
3 1
36
3
2
3 1
P52
3
4
4
P56
Your Print Partner6
Running Imp6
P54
15
12
1
3
2
P44
1
Uniontex Industries
Nova Chrome
3
4
3
7 4
1
3
3
1.5
1 P18
20
12
P26
BPMA Student Design
6
1.5
7
16
Grab 'n' Go
48
2
P20
3
2
3
1
P19
6
4
4
Premier Sport 3 1
18
Stan
U
S
S
F
V
Hundreds of
free samples
Pre-register at www.tradeonlyshows.com
to claim your FREE GRAB ‘N’ GO LUNCH*
* Free Grab ‘n’ Go lunch offer is available to Distributors only - terms and conditions apply, see web for details.
Registration is easy and attendance is FREE! Enjoy two days at the most impor

ducts.
30 29 28 27 26 25 24
J&B
Promotions
Ltd
Screenworks
Ltd
30
18
29
19
28
Sachets McIvor
Direct Plastics
Promotions
Ltd
27
26
23 22
25
24
The
Anganwadi
Project
Deep In
108.27
25.35
Prince William Pottery
Laser Crystal Ltd
Baubles, Snowglobes & Vetives
Target Response
47.4 18.44 21.56
Easypromo3D
Copytrax Technologies
UK Ltd
Ransome Sporting
Goods
53.33
Trade Promotions
417.22
Scanglo Ltd
Razamataz.com Ltd
13 12 11 10 9
8
7
6
5
4
3
2
1
32.48
MRS Web Solutions
741 Awards Ltd & Langham Glass
16
17
18
Pro-Motion Consulting
19
22
25
24
Slinky Note Ltd
British Speaking Roses
97.03
Oakthrift
5.65
Orchard Clockworks
Melamine
13
12
11
10
8 7 6 5 4 3 2 1
9
Stitch & Print 2
First Editions
L Squared Lasers Ltd
Promotional Union
Catalogue
Best Badges
The Fine Confectionery Company
Global
Mapping
Vela UK Ltd
82.27
Euromarque Personalised Wines
45.89
129.42
10.4
Duncan Stewart
Textiles
TPL Brandwarehouse
Bluelime
Recruitment
337.05
Brightways
Thermalmate
1300x300 electric riser.
ducts.
TIONAL SHOW 2013
0 PM JANUARY 24 TH 9.30 AM - 4.30 PM
THE JAGUAR HALL
Colour Key
Refreshments
Toilets
Seminars
Stand Key
Unset
Shell
Space
To Halls
3 & 5
To Halls
3 & 5
Corridors
Organisers
Registration
Feature
Void
Storm International
Keepme
Promotions
The Prime Time
Company
Fire
Escape
16 17 18 19 20 21 22 23
21 20
1.5
3.5
IVS
1.5
3.5
Gizmo
Promotions
MBE
Packaging
H & B Clothing
Lobby
4
IVS
Z68
Z64 Z63 Z60 Z59
Z56 Food
Z51
Z50
Z48 Z46 Z44 Z42 Z40
2 Madison 2 2 Nestler Promo 2 2 R &JP International Goodwill
Xpres Transfer Technology
USB-Flashdriveco.uk
Sweet
Go Mikkimugs Dartington Crystal Glenway Products
6
4 Catering
Z58 Arc Apparel 2
2
2
2
2 2
2
2
UK Ltd 4
12 Trophies 8 3
8 Pod 6
24
8
Temptations 8 Distribution6
6
12
12
3 4 2 2 2.25 6
4 3 4 3
12
4 3.5 4 0.50 3 3
6
6
3 3
3
3
3
1 1
4
4
4
4
5
5
5
5
4 3 3
4 2 4
8
6 2
L56L54 2
2
2
2
2
2
2
2
4
5
5
5
5
4 3 3
4
Badger Design C54
K68 K66 1 J92 J70
1 H90 H94 Cooler Water 1 1 Moon G56
F56 F54 F52
E64
G54
T-Shirts 4 Less Ltd 1 1
1 E70
E60 1 D50
1 C56
6 1 2
2 2 2 G Brookes Ltd Coronation 2
2 Rowton Group
2
2 2
8 Promotions 8 J72
H84 H80
G52 G50
F51The
F50
8 E54 E52
Troika / Purple Zebra / C52 C50
2
Sourcing
4 Essentially
Evolve
4
4
M38
1 1 K64 K62 K60
Konitz
JuteBag.co.uk
Blumus
Dunelm
Machine.co.uk
Ties Paper Innovation
Fusible Systems Ltd Promotions
E58 E56 PSI
Remarkable
A66
VE Door
3
3
3 3
3 3 3
3
3
3 2 3
Laplock
2 2
Branding Ltd
Glass Ltd
Balloons Ltd I Name It Global 2
2
2
3
Promotions 3 2 2
4 6 Ideas 6
15 13
6
24
6
24 Company 15 15
4 4 9 9
32
12
12 B44 B43
3
6 L52 L50 2 3 3
5
3
2
8
2
8
5
5
2 2 3 3
8
4
4
Baynham 2
2 4 Bagtrade 4
M36 3 Impakt Badges 3 4
4
4
4
5
5
3 4 3
10
3 3 4
4
4
6
2
9
Bottle
Ltd
Promotions 3
6 6 K50 K46 J62 J60 H48 H54
G46 G44 G42 F40
E44 E48 E46 D45 D44 C48 C46
Inspire Promotions DPS Embroidery
8 12
6
6
Premier Impressions Ltd 2
Product Zone The Gold 2
A60
Kernow Plusfile / Michael
Trophy Branded
Get
Redfern
6 L48
Direct High
10
8 Printer Ltd 6
Fanshirt
The Outdoors
The
Distributors
3 3
3 3
Marking 3
Product
B42 B40
Blank
K40
4
4
Impressed
3
Virden Glass / Ceramic
Company Services
Plastics
M30
Hainenko Ltd /
Textiles Profile 5 StayDry H46
5 Leather G40
5
5 5 TheMagicTouch
9
Services
12
12
12
18 6
Smartwares
4 Preseli 4
Designs / Berger Swiss
6
Printables
16
16
Essential Business
4 4
Stilolinea
3
Ballograf 3
Pen
E42 E40 D40
C42 C40
Ice London Richard 2 2 Oldeani 2 2 Jung Bonbonfabrik B & H 2
A58
16
28 1 J52 4 J50 4 1
25
15
15
21
50
15 6 Edward 8
16
GmbH & Co KG 8 Colourchange 8
8 12
PitBitz
6
3
4
8
4
4
5
5
3
7
10
3 3 4
8
4
4
2 3
6
2
2
2 2
8
8
6
4
10
5
5
10
8
2 3 3
5
A56
12 L44 L42 K30
J40
H30 H38 G30
F32 F34
E30
D30
C38 C36 C34 B34
Johnson
2
Farndon 2
Diaries
M26
House
4 4
Adco Products 3
6
Ltd
Ltd
T Print
L40 L34
5 Castelli Diaries Ltd 5
7
12
Fanela Ltd 5
5
5 5 Deonet 5
MEB
SR
Ltd
3 Brothers -
Lowe
H32
A55
Sub-Station
United Brands of
2
India
Aston 7
4
6 Billbo
40 Prestige
25 Scandinavia / Desktop
Brunel Trade
10 9 15
25
Partnership
UK Ltd 6 10 BTC Activewear 10
10
10 Pencarrie 10 10 Bizz Badge
10
10 10
10
L36
J32 J30
Leisure
F30
Ideas / New Wave /
Services C32 C30 B32 B30 A54
Regent
Toppoint / Liquid Lens
My
3 Innovations
Ranks 7
3
Target
YOB Umbrella
Headwear
Sharon
Doves Kit
Bite
17.5
6
6 12
5
5
5
5
Transfers 5 5 Promotions
Golf Company
UK
Lee Ltd
Clothing 5
2.5 1 L30
Ltd
A52
2 2
M18
Stabilo
3
8
80
15
25
60
28
100
50 25
100
80
20
20
12.5 12.5
Stress 3
4
8
3
5
6
4
10
5
5
10
8
4
4
2.5 2.5
6
Planet 2
2 A32
7.5
4
8
3
5
5
5
3
7
5
5
4
8
3
5
3 2
M17 L20 K16
J20 J24
H26 H24
G24 G26
F26 F24
E20 E22 D24 Snap
C24 C20
B24 B22
Great
Pinpoint
Emblem Print 2
2
Promotional
Central
Everything Sweet
Tomlinson
3 Products
Badge &
16
4
A T Cross
Paper
Plastech
Express
4
4 4
4 4
Environmental
Golf Swarovski 4
Plastics
Concepts
Letts Filofax
Products Ltd
4
4
5
5
Promotions
5
Juniper 5
Print Ltd
12
Corporate
Works
7
Ltd
International
D22 D20
Ltd
Group
6 Promotional
(UK)
8
7 Listawood 7
12
20
20 20
12 28
E14
Mints
Ltd 12 8
M16
20
J14 J12 H20
G20 G16
25
25 9
Macma 9 B21 B20
Voise 3
The Pen Stormtech
L16 L18
F20
14
Roller
F22
Clipper Gifts 7
7
18
Crystal
Warehouse Europe Ltd
Winning
6
Mantis
56 Xindao
Keramikos Ltd
Crazy Bags Gorenler
Will
6
Shutter
5
5 5
5 5
5
Reeve
Ltd
C22
5 Moves MMS 5 A9
4 World 4
Galleries
4 International
4
M14
K8
Calendars
3 Burton
Augusta
2 Pencom 2
Ltd
McCall
Golf
8 8
16
20
20
50
30
20
24
16
48
30
28
28
12
42
12.5 12.5
4
6
2
pod
Products
2 2
8
4
4
10
6
4
6
4
5
5
4
4
4
4
2.5 2.5
Ltd 2
2
10
4
4
4
8
10
6 4
6
3
3 4 3
3
5
8
3 2
M13 L8
K6 K4 J8
H10
G14 G12
F10 F16 E13 E12 E11 1 D14
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3 D10
C10
B18 B14
Oleffe
2 Strive Badge Polygonum 2
2 Just A
Print Vision
2
3
3
12 8
6
8 6
Ultimate
A6
Calendars Source It Bag HQ
If
Drop
D12
4
4
Paper 4
Products
Jepson
12
G10
Solutions 5 E10
5 WCM&A
6
4 & Co
Laltex 6
7 L6 L4
Ltd
16 16
8
Ltd
Ties &
Foremost
3 Scarfs
8
Magnets 3 K2
Senator Pens 15
Promotional
15 B12
Design
10 SPS (EU) Ltd 10
10
Ralawise 10 10 Result 10
Studio
Moleskine
6 6
48
Ltd F8
9 Ceramics
B16 3 A4
8
Elephant
PF Concept UK 8
8 Adproducts.com 8
3 Planners
14 L3 L2
J10
The
Burgass 6
Ltd
6 Booth/Bagco 6
M10
USB
Carrier
6
The Carole Group
5
5 B10
4 Teamwear Clearway
Sales & 4
4
4
Bags Sanders
Ltd
Group
A2
Badges 3
3
8 8
48
32
100
80
60 15
80
27
50
80
15 6
6
2 2 2 8 2 8 2 10
2 10
3 6
3 2 10
2 3
5 2 8 2 3 2 3 5
1.75
3 3
3
3 3 2 5
1 C4 C2
15
3 Alpha Omega 3 B4 B2 Mitreprize
Capabunga 2 5 1
10
2.5
2
Stair
WC
Stair
Cellar
No.26
Organisers
Lobby
Kiosk
No.11
WC
Store
Office
Office
Lobby
Kiosk
X20 X18
X16 X14 X12 X10
VIP Registrations
O’Dwyer Suki Gifts 2
2 B-Loony Paperflags Trilogy Lasercraft The BPMA Account 2
Bespoke 6
6
4 4
8 Assyst 10
1 X26 One Stop
X22
X8
6 X24 3 3 1 3 3
2 2 4
5 1
4 X6 3 X4 3 X2 3 1
6
3 3
2.25
2.25
4 3 3 3
3 3
6
3 2
2.5
2.5
2.5
X52 X54
Storm Graphics
3 X56
6 X58
I4C Publicity3
X59
1 3
3
3
2 1
2
6
3
4
Litebulb
X38 X42 X46 X50
Group 6
X60 X68
2
Bio Laboratories Ltd
William 2 2
9
Wallace
2 Turner & 3
6 Jadan
3 3 Registration 3
2 3
X66
Cameron
X40 Son
4
8
9 X48
Press
9 9
12
X32 X30
2
2
2
X86
X90
Ltd
3
Reception Desk
2 Monster 2
X44
Touch of Ginger
2 3 1
6
12
X84 BPMA
2
2
6
3
4
1
4 Print 6
2
3
2
12
8
1 3
3
2
6
4
ance
d Key
nset
6
X80
2 Gafbros Ltd
12
2
3
IVS
Prodir Limited
1.5
1.5
3
5
6
X78
2
X76 X72
2 Ravensden 2 2 Europ Clothing Promotional Articles
6
10
12
IVS
2
IVS
Costa
Coffee
Artists Changing
Totnoll
Singers
Revolution
Characteristix
Pro Pack
Europe
Fire
Escape
4.5
3.5
Nevada
Abbeygate
Falcon
International
Bags
VE Door
hell
pace
International
Food Court
Cloak
Room
21 20
eature
28 29 30 31 32 33 34
26 27
oid
Legends Lounge
Jaguar Suite
Jaguar Lounge
Atrium
Enquiries: 0844 880 2751 or
email nigel.bailey@tradeonlyshows.com
www.tradeonlyshows.com
2
Cloakroom
8
4
6
tant event in the promotional calendar and the biggest trade 12show of the Entrance year.
Registration
2
8

Welcome To The Only National
TravelCentre
Massive
discounts on
transport and
accommodation*
The Ricoh Arena in Coventry
is ideally located in the heart
of England, with excellent flight
and rail links to the rest of the
world. It’s very easy to get to
by car as well, within two hours
drive of much of the UK.
• HOTEL - £65 discount off your
overnight accommodation
• AIR - £60 discount off your
air fare
• RAIL - £50 discount off your
train fare
• CAR - Toll road refund and
FREE parking
*Distributors only Terms and Conditions apply.
Please visit www.tradeonlyshows.com for details.
Education
Production
Fashion
-we have it all!
We are proud to host world
class discussions plus the
bpma education day alongside
the popular Power Sessions,
WORX! and the fashion show
• Crucial Headline Panel Discussions
featuring world class industry leaders
• FREE Educational Power Sessions
• WORX! introduces you to the
machinery that produces and
prints your order
• bpma Education Day sponsored
by Trade Only; featuring a series of
guest speakers and modules that
contribute to a real qualification
• Worx Corporate Clothing
Fashion Show returns this year.
• Bpma Student Design Awards
on display
FREE
GRAB‘N’GO
Lunch for all
pre-registered
visitors
Visit www.tradeonlyshows.com
and register online to benefit
from a free Grab ‘n’ Go lunch
- and that’s not all!
• Free WiFi
• Free admission
• MeetingZone for meaningful
off-stand conversations
• Appointment facilitator
• All stands QR coded
• Great networking
• bpma Pavilion
• Meet PSI
• Talk to industry leaders
Nothing beats the power
of face-to-face contact
Register now at www.

Show For The Whole Industry
ENDORSED BY:
PAGE
Partnership
SPONSORED BY:
Visitor
friendly
venue
There are many things to
love about the Ricoh Arena:
• Easy to get to
• It’s a short distance from the
car parks to the entrance
• State of the art award winning
International Events Centre
• Great venue for the glittering
bpma Annual Awards Dinner
• Wide choice of food and drink
Entrance is FREE to all business
gift distributors so make sure
you pre-register online today
at www.tradeonlyshows.com
Over 300
International
Suppliers
• 300+ suppliers of promotional
products and corporate apparel
• Only national show of the
year for many key suppliers
• Thousands of new product
• Hundreds of free samples
• Pick up 2013 catalogues and
price lists
• Exclusive special offers for
show goers
• Kick start your sales for the
coming year
The results
speak for
themselves*
• 99.5% visitor satisfaction rating
• 100% exhibitor satisfaction rating
• 88% of visitors attended the show
to meet new suppliers – TONS is the
ONLY place to do this on this level
• 91% of visitors said that the central
location was important to them
• 96% of exhibitors said that
quantity of visitors was as
important as quality – TONS is the
ONLY place to do this on this level
• 86% of visitors attended the
show to meet their current
suppliers – TONS is the ONLY
place to do this on this level
*All stats and figures relate to TONS 2012
tradeonlyshows.com

TRADE ONLY SHOW PREVIEW
New collection
to bag market
EVERYTHING Environmental
will be launching its new
collection of conference and
delegate style bags at the
show.
Visitors to the stand will be given
an opportunity to review the
company’s entire Green & Good
range including its new and exclusive
Lincoln delegate bag.
The Lincoln is an executive bag
made from AZO free dyed natural
cotton with jute and cotton padding.
Also on display will be the new
conference range, including certified
recycled board folios and
folders in various styles.
Everything Environmental already
claims to offer one of the
most comprehensive ranges of
bags in the marketplace, including
messenger bags, shoppers
and rucksacks.
All the bags within its portfolio
are exclusively made from recycled,
ethically sourced, Fairtrade
or organic materials.
The company will also be promoting
its latest 2013 Green &
Good catalogue, available in a
handy compact size.
The company reckons this is
an essential guide to “must have”
ethically sourced and environmentally
responsible items.
The catalogue keeps in line
with the company’s stance towards
using recycled materials to
create some of the most sustainable
and eco-friendly business
and promotional gifts available.
For the first time ever, to reinforce
its “great value” range and
fast turnaround service, the company
has included an “Essentials
Range” guide.
This lists Everything Environmental’s
best-selling and most
popular products.
This section, which can conveniently
be found towards the back
of the catalogue, and as a separate
flyer, allows busy buyers and distributors
to identify quickly the
core range of products to suit all
occasions, budgets and needs.
More at ppda.co.uk/ee
TRADE BEST Badges will be doing
its best to show visi-
ONLY
SHOW
tors that it’s not just another
badge supplier.
X6
Although the company will, of
course, be showing off its badge
range, from enamel to printed
metal, button and cloth, it will
also be promoting its other promotional
products.
Launching this year, Best Badges’
soft PVC collection includes
keyrings, magnets and coasters
which can be cut to virtually any
shape and are a fantastic option
for making any budget go a long
way.
Also new for 2013 is the company’s
innovative Artwork Design
Service. Brief Best Badges us on
your client’s artwork ideas and a
dedicated artwork specialist will
create two concept images for you
to discuss and develop, for replication
onto any product.
Not sure of the differences between
hard, soft and imitation
enamel badges? Best Badges expert
customer service team will
advise you every step of the way,
providing the knowledge you
need to guide and inspire your
clients.
Best Badges can also supply almost
any design as a trolley coin,
keyring, cufflink or tie clip.
All of these products can be
mounted onto a custom-printed
backing card.
More at ppda.co.uk/bestbadges
48

HALL 5 THEATRE
AT THE TRADE ONLY NATIONAL SHOW 2013
NEW for 2013 - Keynote Panel Discussions
These highly anticipated lunch time Key Note Round Table Discussions feature World Industry leaders. Already confirmed to
participate are Paul Bellantone CAE - President and CEO of PPAI, Michael Freter - MD, PSI, Hans Poulis - President and CEO
of EPPA, Gill Thorpe - President bpma, Frank Murphy - MD, BTC Group, Simon Patnick - MD, Merchandise Mania, Carol de Ville
MAS, President The Branding Company, past chair PPPC and Viv Blumfield - former MD, Dowlis, MD, Pro-Motion. Don’t miss
this opportunity to listen to industry World Leaders, and hear what they have to say about global challenges and opportunities.
Back again are the ever popular Power Sessions!
Delivered by our highly regarded speaker, Cliff Quicksell, these are 30 minutes of high powered communication and interaction.
WORX! Wearables Fashion Show
We’re also delighted to welcome back the WORX! Wearables Fashion Show, with all of the latest printwear fashions expertly
modelled on the Hall 5 Theatre Catwalk.
All sessions are free to attend but do make sure that you arrive in plenty of time for your preferred sessions as there are limited spaces.
WEDNESDAY JANUARY 23 RD 2013 THURSDAY JANUARY 24 TH 2013
10.30 am - 11.00 am: Top Ten Things Clients Really Want
In today’s crowded marketplace, with so many options for our
clients who do they pick to work with? The notion that “…I deliver
great customer service…” as being the main reason clients work
with you is now a misnomer. Clients are looking for and
demanding more now more than ever - because they can.
11.15 am - 11.45 am: Your Brand Speaks Volumes;
What Story Does Yours Tell?
When you leave your card or when a client or prospect visits your
website or social media site what message do they get? Is your
brand consistent and clear or cloudy and confusing? This session
will give you some food for thought on ways to rethink your brand.
12.00 pm - 12.15 pm: WORX! Wearables Fashion Show
12.30 pm - 1.15 pm:
Keynote Panel Debate - Opportunities and
Threats in the Promotional Products Industry
Don’t miss this opportunity to listen to industry World Leaders, and
hear what they have to say about global challenges and opportunities.
1.20 pm - 1.35 pm: WORX! Wearables Fashion Show
1.40 pm - 2.10 pm: Igniting the Creative Spark in You!
Are you creative? When a client says, “I want a creative idea?” is
your first instinct to go to a catalogue or a website and search for
that magical silver bullet? How do you ‘demonstrate’ your creative
side? There is so much more that you can do from a creative side
that will open clients’ eyes to the fact that you are more than ‘the
pen guy’ or the ‘balloon lady’.
2.25 pm - 2.55 pm:
11 Top Traits of a Sales and Marketing Superstar
At every turn mediocrity runs rampant. We want to be perceived
as being ‘on top of our game’ but are we? The way we market
ourselves leads to initial impressions that if implemented
incorrectly can leave devastating consequences.
3.10 pm - 3.40 pm: Understanding and Applying the
Decorating Process - There are Profits Out There!
Clients are always asking “what’s new?” It doesn’t need to be the
latest and greatest item from China, it may be the way something
is decorated, where it’s decorated. Looking at what a client does
and matching techniques that help push a client’s message can
translate into greater profits.
3.45 pm - 4.00 pm: WORX! Wearables Fashion Show
10.30 am - 11.00 am: Creating a Successful Marketing Plan
When surveyed only 3% of promotional merchandise companies
had a written marketing plan. Business owners complain all the
time that business is tougher, harder and more frustrating. But
those with a plan see business with a different eye. This session
will give you the basic foundation of researching and developing
a sound marketing.
11.15 am - 11.45 am: Top Qualities of a Strategic Sales Person
In sales becoming a strategist is imperative in order to succeed.
Ten qualities will be discussed during this session. How many
do you possess?
12.00 pm - 12.15 pm: WORX! Wearables Fashion Show
12.30 pm - 1.15 pm:
Keynote Panel Debate - Is There an International Opportunity?
Don’t miss this opportunity to listen to industry World Leaders, and
hear what they have to say about global challenges and opportunities.
1.20 pm - 1.35 pm: WORX! Wearables Fashion Show
1.40 pm - 2.10 pm:
Rags to Riches - Selling Printwear from A to Z
The apparel side of the business is massive; in fact it is the largest
segment. In this session we will touch on ways to creatively upsell
clients with more value added opportunities. These opportunities
in many cases can increase profits in the triple-digit range.
2.25 pm - 2.55 pm: Creating Multiple Touch Points -
Keep the Client Connection Alive
Clients have choices. Our industry is becoming easier and easier to enter,
the barrier to entry is getting thin. We work weeks, sometimes months to
gain the respect and trust of our clients and then reach out only to
find that our competition has swooped. Has this ever happened
to you? You’ve worked hard to gain their trust…now let’s keep it!
OUR HIGHLY REGARDED SPEAKER
Cliff Quicksell has been involved in the promotional products and sportswear
industries for the past 25 years, and his passion, knowledge and enthusiasm
make him one of the most sought after speakers in Europe and the USA.
Cliff travels internationally to deliver positive messages to
associations, business groups and companies on more
effective ways to work both internally and externally
to maximise the creativity within an organisation.
“Cliff Quicksell is an invaluable resource to any
promotional product supplier or distributor that
wants to dramatically increase their sales and profits.
His innovative and productive advertising campaigns
provide superior client acceptance rates and ROI.
If you want to stand out from the pack ‘Get Cliff’.”
Come and meet Cliff Quicksell between sessions in Hall 5. Chat
to Cliff, buy his Podcasts, CD’s and books, or enquire about private bookings.

The bpma
Annual
Awards
Dinner
Starring JLS
at the
Trade Only National Show
23 rd January 2013
from 7.30 pm – 1.00 am
the E.On Lounge, Ricoh Arena, Coventry
Dress code: Elegant and sophisticated.
Starring
Alexandra Burke
To order tickets go to:
www.tradeonly.co.uk/awards-dinner
Seating priority on a first come first served basis.
Enquiries: 0844 880 2751

The hottest acts
and an evening to
honour the best
TRADE ONLY SHOW PREVIEW
THE bpma will once again be hosting the
most prestigious industry awards at the most
prominent industry event, the bpma Annual
Awards at the Trade Only National Show
– complete with special guests Alexander
Burke and JLS!
More than 800 supplier and distributor guests
have registered to attend the bpma Annual Awards
Dinner, organised by Trade Only, making it the largest
industry gathering ever.
As well as chart toppers Alexander Burke and JLS,
the evening will again feature live interactive voting,
allowing all guests to participate and vote for their
Campaign of the Year and their Personality of the
Year from the four finalists selected from the online
vote back in November 2012.
Once again, voting has been handled by an outside
agency to ensure complete fairness and scrutiny.
The evening will also include a champagne reception,
a superb three-course dinner, along with the
entertainment and dancing.
The dinner, as always, provides a platform to network
with industry colleagues and a chance to catch
up with old friends.
The bpma Annual Awards provide well-deserved
recognition for achievement and excellence within
the promotional merchandise industry, and the popularity
and credibility of the awards grows each year.
An award-winning title, complete with unique
logo, provides your company with a competitive
edge, helping you win new business, retain your customers
and grow your business. This year’s awards
categories and sponsors presented at the dinner are:
■ Supplier of the Year (up to £2 million turnover),
sponsored by Staples Promotional Products;
■ Supplier of the Year (£2 million plus turnover),
sponsored by Brand Addition;
■ Distributor of the Year (up to £2 million turnover),
sponsored by SPS;
■ Distributor of the Year (£2-5 million turnover),
sponsored by Listawood;
■ Distributor of the Year (£5 million-plus turnover),
sponsored by Laltex Group;
■ Campaign of the Year, sponsored by Senator Pens;
■ Personality of the Year, sponsored by Brunel Trade
Services.
Two awards will also be presented by bpma and
Trade Only at 3pm on the first day of the show. These
are:
■ Best Free Build Stand of the Year, sponsored by
Sharon Lee;
■ Best Shell Scheme Stand of the Year, sponsored by
BTC activewear.
Dinner sponsors include Crystal Galleries, Bite
Promotions, Just a Drop and Cyan Group.
The bpma wishes all its members the very best of
luck in the awards and looks forward to announcing
the winners on the 23rd, at what will be a fun, yet sophisticated
evening.
The bpma Annual Awards dinner at the Trade Only
National Show begins at 7.30pm in the E.on Lounge
of the Ricoh Arena, Coventry.
For further information or to book, visit www.
tradeonly.co.uk/awards-dinner
51

TRADE ONLY SHOW PREVIEW
‘QUOTE
UNQUOTE’
“Last year’s Trade Only National
Show really delivered.
It’s the extra touches that
are included that really make
the show a success. With
free marketing opportunities
such as weekly show updates,
promotional stickers
to send out with correspondence
– and the relatively
new passport brochure
– it all helps to market the
Castelli brand effectively and
clearly to our audience.”
Mark Poland, Castelli
“The show is a major platform
for us and we use it not
only to launch new products
but also to show visitors
our extensive offerings,
highlighting why ethically-sourced
products are best
all around.”
Evan Lewis,
Everything Environmental
“I’m looking forward to
meeting people – it is always
useful to keep in touch with
suppliers, to know what their
new products are and to get
to know any new contact.”
Janice Ball, Promark Gifts
“This is the first trade show
since I joined Regent Innovations
where we will be
exhibiting. We have a brand
new stand and so most of all,
I am looking forward to our
extensive customer base. It
will be a nice opportunity to
meet Nigel – if he isn’t fully
occupied with other matters
for the entire duration!”
Bernard Payne,
Regent Innovations
“Looking forward to what
I am sure will be another
great show that Nigel Bailey
and his team have put together.
The warm, personal
welcome you get from Nigel
is great.”
Graham Taylor,
Graham Taylor Engravers
“The best show there has
ever been in our promotional
gift industry – and somehow
it keeps getting better every
year.”
George Goodfellow,
adproducts.com
Newcomer is ready
for pizza the action!
TRADE
ONLY
SHOW
J60
TRADE
ONLY
SHOW
A54
HIGH Profile’s plans to start
2013 with a bang are in full
swing as the company has
books two separate stands for
the show, focusing on its vast product range.
As a leading manufacturer of standard
and bespoke plastic promotional
products, visitors to the High
Profile stand number J60
will be welcomed by staff
showcasing the company’s
latest product
range, as well as traditional
favourites
and continued best
sellers.
The company’s
second stand, A54,
will be dedicated
solely to its extended
MyKit range, which
is now stocked, assembled
and printed exclusively
in the UK, and is one
of the most highly requested
and adapted product groups within
High Profile’s portfolio.
The Trade Only National Show will also be the
launch showcase for the company as it unveils its
biggest-ever full colour catalogue, with a 10 per cent
increase in pagination and hundreds of items within
its portfolio.
Taking centre stage in the new purple A4 catalogue
will be an extended selection of fun, innovative,
quirky and bespoke products crafted, designed,
tooled and assembled in the UK.
Visitors to stand High Profile’s J60 stand will
have the opportunity to participate in a prize draw
and can drop off their business card to be in with
an chance of winning £250 off their next order over
£1,000.
High Profile will also be previewing its latest range
of new 2013 products including:
Virtual samples that can
save real chunks of time
TRADE
ONLY
SHOW
SHOW exhibitor Technologo,
a Trade Only
technology and the
leading virtual sample
P60
service provider for the promotional
products industry, has announced
that its new Right Click
service is available in the UK for
only 30p per day.
Right Click is a service which allows
users to create a Virtual Sample
image from literally any website,
instantly and professionally.
Distributors can visit their favorite
suppliers’ website, most
search engines (including Trade
Only and the bpma) and, within
seconds, have a customised virtual
sample delivered to their customer’s
computer.
■■An innovative Pizza Slice Plate (pictured) – shaped
like a pizza slice, this fun, useful and stylish plate is
the next essential item for households everywhere
and is destined to be a big hit;
■■The Fruit Box, suitable to hold and protect entire
apples, oranges, and peaches or simply
to store your fruit salad lunch;
■■A Surf Board Comb –
this highly desired and
“must have” essential
for surfers everywhere
has a multiple
use, not
only allowing
users to increase
traction
on their surf
boards but also
to remove wax
before catching
the next wave
and then opening
your favourite bottle
and relaxing on the
beach.
■■More styles, shapes and sizes
for High Profile’s extended charity
collection box range. The boxes are flat
packed, easy to assemble and offer almost 100 per
cent branding space with full wrap print. They are
laminated, made from recycled material and come
in several key colours to match any charity branding.
Richard Wood, Managing Director of High Profile
commented: “This is the first time we have taken two
stands at the Trade Only National Show. There will
be a hub of ongoing activity, product launches and
announcements over the course of the show across
both stands.
“We are excited about the 2013 show and there
will be plenty for visitors to view. A team of specialists
will be on hand to discuss individual and client
specific needs to match requirements.”
More at ppda.co.uk/highprofile
Mike Betts, Technologo’s Executive
Vice President, told PPD:
“This is a proven technology
which has already saved thousands
of hours of work, increased
revenues and reduced sales cycles
for thousands of distributors
around the world. We strive to
continually improve our technology
to make it easier, faster and
less expensive.
“Right Click is one more example
of how simple solutions can
have a dramatic impact on a distributor’s
business.”
Technologo is offering a free
trial on this service so distributors
can get a feel for the tool before
they commit to buying. More at
ppda.co.uk/technologo
TRADE
ONLY
SHOW
UNITED Brands of Scandinavia
is part of the New
Wave Group and is an
established leading sup-
E30
plier of high quality and exclusive
clothing.
The company owns and controls
all of the brands it stocks and
supplies, and it has a large distribution
warehouse in South Wales,
from where it can provide next
day delivery.
A spokesman for the company
told PPD: “We pride themselves
on being different, as we offer
HIGH quality, high end items and
we will do the work for you.
“We distribute a variety of superior
clothing brands including
the highly recognised Clique, New
Wave and Texas Bull, which are
the pride and core of our business.
These brands contain an
excellent array of good quality
garments.” More at ppda.co.uk/
unitedbrands
52

TRADE ONLY SHOW PREVIEW
£65 towards your room Flights and rail help Get your food for free
As the Trade Only National Show has grown
year on year, we know that it’s become
increasingly necessary to spend two full days
to get the best out of your visit. To make this
easier for you, we’re offering £65 towards
rooms booked at the official show hotels, with
a maximum of two rooms per company. You’ll
need to book your room through CV One, the
official hotel booking agent, and attend both
days of the show to qualify. For full details,
terms and conditions and to book accomodation,
see http://www.tradeonly.co.uk/_/
trade-only-national-show-hotels
Make the connection and get there
The £113 million Ricoh Arena in Coventry offers
international conference, exhibition and banqueting
facilities. The venue, chosen as an Olympic site for
the 2012 games, is within a two-hour drive of 75
per cent of the population of England and boasts excellent
rail and road links, plus 2,000 on-site parking
spaces, which will be available free of charge during
The Trade Only National Show. The show itself is in
the sound-proofed column-free 6,000 sq m Jaguar
Exhibition Hall, Atrium and new Ibex Halls.
RAIL
The station for the Ricoh Arena is Coventry, which is
in the city centre. Travel time from Euston is about
an hour. A courtesy coach will run between the rail
station and the show. In addition, there are always
cabs outside the station and it is a 10-15 minute
taxi ride costing around £8. Taxi drop-off point at
the Ricoh Arena outside the main Atrium entrance.
National Rail Enquiries: 08457 48 49 50 or www.
nationalrail.co.uk
AIR
The nearest international airports are Birmingham
International and Coventry. Courtesy coaches will
pick up and drop off for certain agreed Birmingham
flights.
See http://www.tradeonly.co.uk/_/trade-only-national-show-travel-centre
travel for flight, rail and
coach offers.
SATNAV
CV6 6GE
The Ricoh Arena has the advantage of being
within two hours’ drive from most of England
and Wales but if you’re not driving, we’re
once again subsidising flight and rail travel
to the venue. Simply book your flight or train
through the normal routes and bring your
ticket or bill to the Redemption Point at the
Show – the main registration point in the Atrium.
We’re not neglecting car users either – any
toll booth charges can also be refunded (don’t
forget, there’s free parking!). Point your web
browser at http://www.tradeonly.co.uk/_/
trade-only-national-show-travel-centre
No such thing as a free lunch? Don’t you believe
it!
Pre-registering for the show not only means
you’ll be able to avoid the reception desk
queues, we’ll also give you that free lunch, so
you can refuel before continuing your rounds
of all the amazing stands and Power Sessions.
When you arrive at the show, you’ll be given a
voucher which you’ll be able to redeem at selected
food outlets during the exhibition.
Terms and conditions are available on the
show’s website.
WEB ROUTE PLANNERS
www.multimap.com or www.aa.co.uk
VENUE DETAILS
Ricoh Arena, 71 Phoenix Way, Foleshill, Coventry
CV6 6GE. Tel: 0870 811 6500 Email: enquiries@
ricoharena.com. Fax: 0870 811 6597 Website:
www.ricoharena.com
SHOW TIMES
January 23: Show opens at 9.30am, closes at 5pm.
BPMA Annual Awards Dinner: 7.30pm Drinks reception, Yorkshire Bank Lounge.
8pm Dinner, E.on Lounge. 1am Carriages. Entry by ticket only.
January 24: Show opens 9.30am, closes 4.30pm.
53

The UK’s most popular touring events,
the Trade Only Spring Shows visit locations
around the country bringing suppliers
to the doorsteps of key distributors.
The UK and Ireland’s most
popular spring shows
2013 catalogues and brochures
launched
Collect hundreds of new
samples
Refreshments provided
throughout the day
Meet all the top suppliers
Catch up at convenient locations
See thousands of new products
Friendly and informal
Free parking and admission
Open to all resellers of business
gifts and promotional products
9 th April
Glasgow
Dates for the 2013 Shows:
10 th April
Manchester
17 th April
Slough
18 th April
Stansted
NEW
VENUE
For further information and to register visit:
http://www.tradeonly.co.uk/spring-shows

Something for all ages in
Mantis World’s new range
TRADE
ONLY
SHOW
L18§
MANTIS World
has extended its
range with some
exciting new garments
for 2013 and beyond.
Among the new arrivals
are some contemporary
trend-led new women’s
styles.
Loose-fit women’s tee
styles are becoming more
prevalent on the high street
and Mantis now offers this
with the introduction of the
Women’s Loose Fit Tee and
Loose Fit Vest (pictured).
Providing a perfect base
and shape for branding,
these items can be worn
dressed up or down, allowing
them to be used for a
multiple of branding purposes,
ranging from music
merchandise or a modern
addition to an up-and-coming
fashion brand.
Mantis has always been
well-known for its kids and
babies ranges and for 2013,
it’s all about the colours.
The Humbugz and Babybugz
range provide an extremely
popular range for
children aged 2-12 years and
babies aged 0-24 months.
The range consists of a variety
of styles for all ages and
they are perfect for rebranding.
Bright new exciting colours
have been added to
both ranges to keep them
fresh and modern reflecting
customer demand.
Humbugz has two new colours
added – Heather Grey
Mélange is added to the Kids
Supersoft Tee and the Kids
Long sleeve Raglan Tee. Yellow
is also added to the Kids
Supersoft Tee.
Heather Grey Mélange – a
great choice for baby boys or
girls – has also been added to
the Baby Bodysuit (pictured),
Baby Bib and Baby Rompasuit.
Meanwhile, further to
customer demand, Nautical
Navy has been added to
the Baby Rompasuit and the
Baby Long sleeve Tee (which
also appears in size 18-24
months for 2013).
The Babybugz stripes collection
offers contemporary
colours and styles – these
are really eye-catching styles
and perfect for someone to
get really creative with.
Bubble Gum Pink/Washed
White is now available in
the Baby Striped Hat, Baby
Striped Bodysuit and Baby
Striped Rompasuit.
Meanwhile, the introduction
of the Baby Long sleeve
Bodysuit for 2013 is backed
by demand.
Mantis says its customers
love the current Baby Bodysuit
with short sleeves and
have asked for a long sleeve
version. It’s made from 100%
GOTS-certified Organic Cotton
to provide extra care to
baby’s sensitive skin.
As Mantis World continues
its commitment to increasing
its usage of organic
cotton, this range continues
to grow. Mantis world have
added white to the Organic
Bib with Ties and the Organic
Baby Kimono Bodysuit for
2013.
Back with the grown-ups,
Mantis World has extended
its Superstar range of garments
with the introduction
of men’s and women’s Superstar
Zip-up Hoodie.
Made in the same supersoft
peached fabric for
maximum comfort and
style, these premium quality
hoodies echo retail trends
and styles.
Zip-through hoodies are
becoming increasingly popular
on the high street and
now Mantis World are supplying
the perfect garment
for decorators.
They are perfect for college
wear or streetwear as
they offer a modern fit.
The return of the sweatshirt
continues with the
new Men’s Striped Superstar
Sweatshirt with modern styling
and fit.
With the same fabric,
ribbed side panels and a
V-insert at neck, it also features
a bold stripe at hem
and cuffs, echoing the current
strong varsity trends.
Mantis says that what really
makes the Superstar range
stand out in the marketplace
is the attention to detail given
to each garment.
A spokesman for the company
told PPD: “Details such
as herringbone taping, brass
tipping, flat lock stitching,
peached fabrics and chunky
drawcords across the range
ensure Superstar has immediate
retail appeal.”
For more details, visit
ppda.co.uk/mantisworld
55

PCD
Undercover operation is
set to bring added value
FRUIT of the Loom has added the new Men’s Underwear
range to its imprint collection for 2013.
The range comprises four key men’s underwear styles – the
Classic Slip, Classic Sport, Classic Shorty and Classic Boxer –
with each style offered in multi-packs and the most popular
underwear colourways. The company has a long heritage in underwear
manufacturing, dating back to 1938, and is established
as a market leading brand in the US.
The Fruit of the Loom New Product Development Team drew
on all of this experience and expertise to ensure that the new
Men’s Classic Underwear styles bring real value to the European
imprint market. The high quality imprintable items feature cotton-rich
fabrics, and label-free care, content and size heat seal
print, making them exceptionally comfortable and perfect for
everyday wear. Each style features a double-lined front and is
available in sizes S-XXL.
The Classic Slip is a traditional brief made from 100% cotton
(145/150 gm/m2). It features a covered elastic waistband,
branded woven label to the centre front waistband, and is available
in three-packs of White, Black, Black Stripe/White/Grey
Marl, or Deep Navy/Deep Navy/Mid Blue Marl.
The Classic Sport is a modern athletic brief, the Classic Shorty
is a contemporary trunk and the Classic Boxer is a traditional
longer leg trunk with front fly keyhole opening.
These styles are manufactured from 95% cotton, 5% elastane
(150/155 gm/m2) fabric, are finished with a tonal branded embossed
waistband, and come in two-packs of White, Black, Deep
Navy, or Light Grey Marl.
Marketing Manager Joanne Lewis added: “We’re aware of a
growing demand for imprintable underwear and are confident
that the new Men’s Classic styles provide Fruit of the Loom customers
with the right products to service that demand.
“The new underwear is made for decoration and is supplied
in bright, impactful and clear packaging that will raise both its
appeal and perceived value to the end-user.”
For more details, visit ppda.co.uk/fotl
FRUIT of the Loom has launched
a major update of its website, introducing
comprehensive product
details of every garment in
the company’s new 2013 activewear
collection, a library of new
and downloadable product and
lifestyle photography, and major
enhancements to the Fruit Club
section.
Visitors to the site will find
comprehensive information on
each of the 85 garment styles,
including the new additions for
2013.
These include the Men’s, Lady-Fit
and Kids Performance Ts
in wickable polyester fabric; the
Lady-Fit Valueweight Vest and
Lady-Fit Premium Polo, and the
Men’s Underwear range.
The website also details the latest
design updates, colour additions
and line extensions to a host
of established products, including
styling changes to the Men’s
Premium, Tipped, and Premium
Long Sleeve Polos; more generous
sizing on all the Lady-Fit Ts; and
the new lower-priced Belcoro fabric
option on selected sweats.
“The new website is the ultimate
online guide to the Fruit of
the Loom 2013 activewear collection,”
says Marketing Manager
Joanne Lewis.
The updates extend to Fruit
Club, the company’s suite of
free online marketing resources,
which is now even easier to use.
For the first time, Fruit Club
members have the opportunity to
download lifestyle imagery of all
Fruit of the Loom products for use
in their own sales and marketing
activities (subject to terms and
conditions).
Downloadable high and low
resolution garment and product
images are also available.
Also new, the “Create your own
Flyer” feature will enable Fruit
Club members to easily produce
their own DL flyers featuring Fruit
of the Loom garments.
There are a number of templates
to choose from, covering
a variety of product categories
(T-shirts, polos, sweats, and
shirts).
To create a flyer, users simply
select appropriate Fruit of the
Loom images and upload their
own company logo.
The new feature is the latest
in the range of “create your own”
marketing tools, which already
includes templates for print advertisements
and e-shots.
Joanne added: “The new ‘Create
your own Flyer’ feature is a
simple and highly effective way
for our customers to promote
their brand in association with
Fruit of the Loom.”
Fruit of the Loom is now WRAP
(Worldwide Responsible Accredited
Production) certified, which
has prompted the company to include
a downloadable copy of its
WRAP certificate on the website,
alongside its Code of Conduct
and Oeko-Tex 100 certificate.
The WRAP certificate provides
assurance, based on independent
audits, that Fruit of the Loom
products are made in factories
that operate under ethical, humane
and lawful conditions and
practices which benefit the factories’
workers and people within
the local communities.
More at ppda.co.uk/fotl
56

THE 2013
COLLECTION
THAT ROCKS!
Looking for a classic or want to
discover the latest chart topper?
– then look no further!
The No1 collection, from
the UK’s No1 multi-brand distributor,
featuring 40+ market-leading brands
and over 220 exciting new additions
for 2013!
1346 BTC Trade Cat 6pp front cover 2013 (2).indd 1
btcactivewear.co.uk
regional sales teams
NORTH
Unit 9 ramsgreave Business Park,
Pleckgate road, Blackburn BB1 8rP
tel 01254 245448 Fax 01254 245898
north13@btcactivewear.co.uk
MIDLANDS
Point 1 opus 9 axletree Way,
Wednesbury, West midlands Ws10 9QY
The 2013
Catalogue
out NOW!
tel 0121 505 5177 Fax 0121 505 5132
midlands13@btcactivewear.co.uk
LONDON and S EAST
2b Birkbeck road, mi l hi l,
london nW7 4aa
tel 020 8959 5511 Fax 020 8959 9944
london13@btcactivewear.co.uk
SOUTH WEST
Unit 5-6 stowford Business Park, ivybridge,
Devon Pl21 0Be
tel 01752 691202 Fax 01752 691178
southwest13@btcactivewear.co.uk
ROI and N IRELAND
tel 1 513 3675 Fax +44 (0)1752 691178
ireland13@btcactivewear.co.uk
DISTRIBUTION CENTRE
Point 1 opus 9 axletree Way,
Wednesbury, West midlands Ws10 9QY
tel 0121 505 7770 Fax 0121 505 0343
BTC aCTivewear the 2013 collection that rocks!
btcactivewear.co.uk
1429 BTC Trade Catalogue Front Cover-with lines 2013.indd 1 15/11/2012 13:39
T-SHIRTS POLOS SWEATS FLEECE SOFTSHELL JACKETS CHILDREN CORPORATE HOSPITALITY WORKWEAR SPORTS TOWELS HEADWEAR BAGS
ACCESSORIES
Visit the online world of BTC today at btcactivewear.co.uk or contact your account manager
North
01254 245448
north12@btcactivewear.co.uk
London & SE
020 8959 5511
london12@btcactivewear.co.uk
Midlands
0121 505 5177
midlands12@btcactivewear.co.uk
South West
01752 691202
southwest12@btcactivewear.co.uk
ONLINE
ORDERING
ORDER
UP TO
9PM

PCD
Matt’s top tips
on workwear
SCREENWORKS is one of
the UK’s best known screen
printers and embroiderers
but is perhaps less familiar as
a workwear expert.
Although decoration is still
the staple of the company’s offer,
Screenworks says it is constantly
striving to exceed the expectations
of its customers by using its
extensive expertise to support its
core services.
Sales Director Matt Daines has
deep expertise in this market,
enabling Screenworks to extend
its offer into the wider workwear
arena.
Prior to joining Screenworks,
Matt spent five years as an industrial
wear and personal protective
equipment (PPE) specialist within
multi-million pound accounts for
key brands including Ford, Rover
and Jaguar. Regularly travelling
to the Far East to source new
products and building supply
chains, Matt put together entire
self-branded workwear clothing
ranges from a standard polo shirt
right through to high- end jackets.
Over the last few years, Screenworks
has offered some key workwear
items such as hi- vis waistcoats
at budget prices.
The company says it is able to
do this by capitalising on its favourable
global supply chain relationships
– it can offer printed
stock at vastly reduced prices or,
should customers prefer, plain
stock.
Matt told PPD: “We are always
happy to advise on finishes and
production so that companies can
bulk order and gain economies of
scale across multi- clothing items.
“Using one logo in different positions
over many different items
uses a unique set-up cost and ultimately
reduces the cost per unit.
“Certain decoration techniques
are not suitable for every garment
type.
“Unlike promotional clothing,
we ideally need to know additional
information regarding the environment
that they will be used in.
“For example, in the oil and gas
industry a coverall would normally
need to be flame retardant
– which would also be applicable
to the embroidery thread.
“There are many pitfalls to each
process that only professional
production can guarantee consistently
excellent results.”
Corporate branding is one
metric of how professional a
company is perceived. Often, a
diverse range of staff requires a
complicated mix of polo shirts,
dust masks, hard hats, coveralls,
cargo trousers, hi-vis tabards and
aprons.
Matt adds: “The embroidery
process is and remains by far the
most popular method of decoration
onto workwear garments.
“The perception that an embroidered
logo gives the garment
a higher quality finish, and therefore
gives added value, remains
strong.” More at ppda.co.uk/
screenworks
Winners enjoy Vegas trip
WITH the current British weather,
we bet many of you might be
tempted by the thought of a trip
to Las Vegas. Thanks to an incentive
scheme run by United Brands
of Scandinavia and Toppoint
Sales, three lucky people got to do
just that recently.
Under the incentive scheme,
anyone spending £2,000 or more
with the companies was entered
into a prize draw to win a trip for
three to Vegas. The three lucky
winners, drawn at the Advantage
■ A BIG contract win has prompted
corporate clothing and workwear
specialist The Purple Company
UK to move premises.
The 10-year-old company,
which is privately owned by Robin
Lyon-Smith, is based in Exeter
and currently employs 12 fulltime
staff.
The Purple Company UK landed
the contract to supply Bosch
Car Service Centres with all their
corporate clothing and workwear.
The 550 centres across the UK
are centrally controlled by Bosch,
catalogue launch, were Mitul
Patel of Face 2 Face, Justin Cook
from Roantree, and Galpeg’s Richard
Andrews.
Dorian Tranter of Toppoint told
PPD: “Mitul and Richard reckoned
this was the best incentive
ever seen within the industry!”
“We now have an incentive running
for every Advantage member
– if they have spent £10,000, they
get a trip to New York.”
More details at ppda.co.uk/
unitedbrands
meaning an immediate win of 550
new customers for Purple.
The success prompted a move
to new premises in Exeter which
are larger and more functional.
All decorating, warehousing and
despatch will take place from
these premises.
Purple says the move will also
create at least three new jobs, as
well as an apprentice place for
the embroidery unit.
More at ppda.co.uk/purplecompany
Hard wearing, high quality decoration
Branded workwear decorated with high quality print and
embroidery that will stand the vigors of everyday wear and tear.
Prices
Polo Ucc003 From £4.43
Sweatshirts Ucc002 from £7.76
*Setup - Extra
(includes 5000 stitch or 1 colour print in one position)
Fleece Ucc005 from £ 9.00
Hi Vis Vest from £1.75 each
Evolve Branding - your 1st choice for garment decoration.
20 Wainman Road, Woodston, Peterborough, PE2 7BU
Email: sales@evolvebranding.com | Tel: 01733 370652
58

SEE YOU AT
TRADE ONLY
Branded Confectionery
Unlimited Branded Samples
No Minimums, No Maximums
Short Lead Time
Fully Audited Clean Room
New 2013 Catalogue
Stand number E30
sales@liquid-lens.co.uk
www.liquid-lens.co.uk
01525 371371

See our
Brands
at theTrade Only
National Show
2013
Think Headwear
Think Beechfield

TRADE SCREENWORKS has
ONLY been awarded a hat trick
SHOW
of prestigious UKAS
L16 Quality, Environmental
and Health and Safety worldwide
standards.
These respected certifications
are internationally recognised
business standards – ISO is derived
from the Greek word “isos”,
meaning equal.
Screenworks is the only T ‐shirt
printer and embroiderer in the UK
to have simultaneously obtained
all three standards – ISO 9001, ISO
14001 and OHSAS 18001.
The International Organisation
for Standardisation is a worldwide
federation of 110 national standards
bodies working together
to promote the growth of manufacturing,
trade and communication
among business operations
worldwide, through the development
of generic quality standards.
Screenworks, which has have
grown strongly year on year despite
the current economic climate,
says it made a conscious
decision to make quality and continuous
improvement a key part
of its overall business plan.
Managing Director Duncan
Gilmour told PPD: “These certificates
mean clients can be confident
that we take a systematic approach
to our business processes
and respect and care for our environment
and people.
“We work with our customers
and suppliers in a partnership of
excellence and constant improvement.
“This feat should be seen as
an indicator of our ability for efficiency
and professionalism to
fulfil or exceed our customers’ requirements.”
The successful triple certification
was achieved by working
closely with Accreditas Ltd and
adopting its state-of-the-art Visual
Matrix System (VMS).
VMS incorporates the requirements
of all three standards into
a computerised, integrated management
system.
This year, Screenworks has also
been Sedex audited and obtained
a SMETA report, meaning it was
one of only a handful of UK companies
able to supply clothing to
this year’s London Olympics.
Earlier this year, key staff
Amanda Moody and Daniel Porter
followed a year-long training
programme and graduated from
the bpma Academy.
More at ppda.co.uk/screenworks
PCD
Screenworks scores a hat-trick
Strictly
Working in partnership…
• White Label Service
• Pre-production samples
• Customer Incentive Scheme
• Marketing Support
Screenprinting and Embroidery
Join us at
Trade Only
on stand
L16
ISO9001 | ISO14001 | OHSAS18001
www.screenworks.co.uk | sales@screenworks.co.uk | Tel: 01440 702 022

25 years of supplying quality
promotions to the trade
• stock held in the UK
• MOQ from only 25 pcs
(wall clocks 50)
sales@oldeani.com
01245 262 611
www.oldeani.com
Vacancy for
European Account Manager
About the Company:
Trade Only Technology Services Ltd., is a Canadian company, owned by the UK
Company, Trade Only Limited. The company owns a technology service called
Technologo, which is the world’s leading on-line digital imaging service in the
Promotional Products industry.
About the Position:
The Account Manager will market the full line of Technologo products and
services in the UK to generate new business and to further develop existing
accounts. The successful candidate will represent Technologo over the phone,
through web meetings, with in-person presentation and at various Trade Show
events. There may be opportunities for International travel.
Primary Responsibilities:
• Achieve sales targets for new business sales and renewals
• Market full-line of Technologo products and services
• Provide existing account coverage and development of new accounts.
• and building of account relationships with key decision makers
Qualifications:
• University/College degree or diploma
• Previous Business-to-Business sales experience (Knowledge and experience
within the Promotional Products Industry an asset)
• Goal-oriented to achieve targets through self-motivation, persistence and
determination.
• Strong verbal communication skills, comfortable making cold calls, setting up
appointments
• Proficiency in MS Office, and familiarity with common business communication
tools such as SKYPE and web meeting applications.
• Valid driver’s license and vehicle is required
Compensation:
A base salary of £22,000 plus a car allowance, commissions and bonuses.
Working from home or out of the Trade Only office in Manchester.
Send your CV in confidence to Mike Betts – mike.betts@tradeonly.com
REGULARS
Numbers adding
new confidence
I’VE JUST emerged from one
of the most time consuming,
tedious but worthwhile
tasks of my career – manually
checking every single
distributor on our database
to ensure that they are still in
business, and that they genuinely
are resellers of promotional
products.
Even divided up between four
members of the team, this has
taken about two weeks.
A worthy exercise for data integrity,
but it’s critical for our latest
project – Trade Only Numbers.
Trade Only promotes and actively
encourages the widely acknowledged
and internationally
favoured promotional product
industry supply chain, whereby
suppliers and manufacturers sell
products and services to distributors
to re-sell to end user customers.
One of the ways we encourage
this is by only featuring suppliers
with a strict trade policy on our
product research portal, Trade-
OnlySearch.com.
This both protects distributors’
profit margins and ensures that
the supplier doesn’t contact distributors’
customers directly.
It’s also why we go through the
pre-registration list for all of our
trade shows by hand to ensure
that only resellers of business gifts
are allowed in.
So what exactly is the Trade
Only Number?
The Trade Only Number is a
natural extension of these safeguards;
distributors and suppliers
with a Trade Only Number have
met our strict criteria (detailed
below), which in turn means that
they can do business with fellow
verified suppliers and distributors
with confidence.
It’s a stamp of credibility which
enables smoother transactions
and a working relationship based
on trust and integrity.
Distributors and suppliers do
not need to be customers of Trade
Only to benefit from a Trade Only
Number.
This is an industry-wide initiative
to help business growth, and
is not for commercial gain.
The Trade Only Number is free
to all qualifying distributors and
suppliers.
Liz Allen
liz.allen@ppda.co.uk
Qualification criteria for
distributors
■■You must be a reseller of promotional
products and/or corporate
clothing;
■■You must have a track record of
legitimate business practices;
■■You must be committed to preserving
the supplier-distributorend
user sales channel.
The Trade Only Number for
verified distributors is six digits
beginning with a 9, e.g. 912345.
Qualification criteria for
suppliers
■■All verified suppliers must have
a clear trade pricing policy which
will provide a suitable profit margin
advantage to distributors to
enable them to re-sell products
without competition from the
supplier;
■■Suppliers who offer products
to end users as well as through
the distributor network must protect
the distributor’s interests and
must not knowingly contact distributors’
customers.
The Trade Only Number for
verified suppliers is five digits beginning
with an 8, e.g. 81234.
If you’ve met our criteria, you’ll
receive your Trade Only Verified
card through the post very shortly,
and we’ll be in touch regarding
further benefits of use in future
issues.
As always, your feedback is appreciated
– please get in touch at
liz.allen@tradeonly.com or come
and see me on the Trade Only
Arena stand at the Trade Only National
Show.
Got a story for PPD? We love to hear from our readers
– drop us a line at editor@ppda.co.uk, including high
resolution pictures where possible.
64

■■FALCON Promotions staged
its annual “Promotional Gift and
Business Giveaway Exhibition” at
The Newmarket Rowley Mile Conference
Centre.
Falcon says the event has
grown in strength year-on-year
since its conception 14 years ago
and is a “must visit event” for all
buyers and suppliers of promotional
gifts.
This year, a record number
of 39 suppliers exhibited a wide
range of promotional merchandise
at the show.
They were rewarded with a
string of quality inquiries on
the day and within the space of
24 hours, orders to the value of
£10,000 had been placed.
Senator’s tucking
in to help hospice
SENATOR has launched a
tuck shop for its staff to raise
funds for St Clare Hospice in
Essex.
The initiative is part of the £50
Push Challenge, whereby the hospice
gives local companies and
organisations £50 to invest in innovative
fund-raising strategies
and raise as much money as possible
in three months.
All the staff at Senator have
been involved in the challenge,
with many thoughts, ideas and
suggestions put forward.
“Little Ron” – Senator’s longest
serving employee who celebrated
his 80th birthday a few years ago
– suggested approaching local supermarkets
for support.
As a result, Tesco and Lidl have
made considerable food and
drink donations to the cause.
Meanwhile, Senator Pens was
recently chosen as hosts for the
annual meeting of the EWIMA
(European Writing Instrument
Manufacturers Association) Executive
Committee.
Manfred Meller, secretary to
EWIMA, said: “We had heard
some very positive reports about
Senator’s UK operation and felt it
■■IT’S been a busy old time
at London-based distributor
Outstanding Branding.
Reward was on the agenda
when the whole company received
an Apple iPad Mini in
recognition of their achievements.
Staff were set a target
over and above their monthly
sales and this was achieved
with days to spare.
“We passed a lot of milestones
in October and we
wanted to reward the company
for their hard work, determination
and over-achievement”
said Sales Director
Andy Thorne.
Meanwhile, a brand new
incentive from Adproducts.
would be a good opportunity to
go and see for ourselves. We were
impressed by what we saw.”
MD Andrew Hill said the visit
has been “a very pleasant surprise.”
com showed great results for
Outstanding Branding in November.
Adproducts Account
Manager Jackie Thomas presented
Andy Thorne with –
you’ve guessed it, an iPad, for
achieving great sales.
Outstanding Branding also
recently sponsored the Outstanding
Achievement Award
at Coventry University London
Campus. The award recognises
the student who achieved
the overall highest mark in the
International Marketing MBA
course.
The winner, Miriam
Schmidt, was also offered a
week’s work experience at
Outstanding Branding.
IN BRIEF . . .
NEWS
STEPHEN Taylor, Managing Director
of leading trade confectionery
supplier Sweet Concepts has
issued a legal warning to copyists
who are infringing their patented
product the Mini Mint It Cube.
Stephen told PPD: “Sweet Concepts
invented and developed the
Mini Mint It Cube and has protected
the cube by patent, trade
mark and design registration.
“Legal action will be taken
against all infringements of our
intellectual property and we will
seek injunctions, damages and all
associated costs.”
TECHNOLOGO, the leading provider
of Virtual Sample technology
for the promotional products
industry, has been chosen by
Promo Marketing to enable the
PromoMarketing.com product
search tool with its powerful Virtual
Sample solution, providing
an immediate and substantial
benefit to all users of the fastest
growing product research site.
Promo Marketing is a leading
content provider for distributor
sales professionals in the US and
this partnership offers promomarketing.com
users access to
Technologo’s cutting edge technology,
allowing distributors to
create virtual samples on more
than 300,000 products from the
industry’s top suppliers.
B SANDERS LTD has purchased
London Emblem plc. London
Emblem is a prominent name in
the sale of badge machines and
badge components for the advertising,
promotional and educational
trade.
The two companies have
worked very closely for many
years and have always had a good
relationship.
Sue Moth of Sanders told PPD:
“The purchase of London Emblem
will enhance our profitability
and give added stability for the
future.”
Annabel Apperley added “We
are all very excited by the new
purchase and are looking forward
to the challenge of running our
new company.”
DISTRIBUTOR Galpeg has
launched an associate programme,
designed to empower
experienced members of the promotional
merchandise community
by supporting them in developing
their own business.
Paul Green, managing director
of Galpeg, said: “With nearly 37
years experience in the industry
we know what is required to support
an associate to build their
business.”
Associates will benefit from
comprehensive purchasing and
financial support.
65

PEOPLE
Keepme Bags recently welcomed four new team members, pictured above. Jodie joins the sales and admin
team, Maureen and Jen are on print production and Stephanie is in the design and print department.
■ DISTRIBUTOR Galpeg has appointed
Jo Holyland as production
and sales co-ordinator for
its new Associate programme, as
the company continues its expansion.
Jo, who will be based at the
company’s offices in London, will
play an integral role in the overall
operational management of the
associate programme.
Reporting directly to MD Paul
Green, she will be responsible for
all areas of production. Jo’s previous
experience includes roles
at Aquascutum Corporate Gifts,
Tradewinds Merchandising and
EMC Advertising Gifts.
SPS recruit’s on
a Euro mission
JOHN Chambers is the new
European Sales Manager at
SPS.
John is focusing on developing
and building customer relationships
and growing sales in the
company’s operations outside of
the UK.
Working together with the existing
team, John will be introduce
SPS’s new and existing products
to our European neighbours.
John brings with him a wealth
of experience from his previous
role at Brand Addition, where for
more than seven years he was
responsible for the management
of their international airline accounts.
Prior to this, John also worked
for a plastic injection moulding
company based in Belgium, as
their European Sales Manager.
Diane Anderton, Sales and
Marketing Director at SPS, told
PPD: “I can speak for the entire
team and say that we are very
pleased to welcome John to SPS.
“His experience, enthusiasm
and understanding of the industry
is a real asset and we look forward
to working with him.”
Print veteran is
transfer Target!
TARGET Transfers and Stahls’ has
appointed Susan Ringrose as its
new Sales Manager.
Susan will be responsible for
sales team leadership, building
client relations, as well as Target’s
growth plans over the coming
years.
Susan has more than 20 years of
sales and customer support experience
from DMGT- the Daily Mail
and General Trust.
Susan told PPD: “I am thrilled
to be part of the Target team.
“My entire career has been
spent in the sales and print industry
dealing directly with clients
and I look forward to continuing
that tradition.”
Target’s Vice President Martin
Borley added: “We are very excited
to welcome Susan to our management
team. Not only will Susan
bring a tighter focus on customer
relationships to our sales team,
but also be a great role model for
our employees and vendors who
come into contact with her.”
■ BOOTH Brothers has added
Katie Lovelady to its customer
services team. Katie will be principally
responsible for order processing.
The coolest retro
product to hit your
customers desks this
year.
Putting a real spring in the step of your marketing promotion!
Available in round, square, heart, house and T-Shirt
as standard, with 50, 100 or 250 sheet configurations.
Slinky® Brand sticky
notes patented
technology glues on
alternating edges to
give the spring effect.
Slinky® notes are printable
with full colour to face, and a
combination of up to 4 spot
colours to reverse
(Black, PMS185 Red,
PMS300 Blue, PMS108
Yellow)
Custom shapes are
available with an
additional tooling charge,
subject to sight of image.
SLI
KY NOTE Ltd
T) 01322 282028
E) sales@slinkynote.com
W) www.slinkynote.com
66
Slinky 1/3 Page Ad.indd 1 26/7/12 13:33:50

come and see us
and all our
new brands
at stand
G30
GREAT NEW
BRANDS &
PRODUCTS
FOR 2013
Don’t forget
to register
0800 252248
www.pencarrie.com
sales@pencarrie.com

INSIDERS
Taking note of the market
has paid off for Moleskine
What encouraged Moleskine
to take the decision to found
its own business area focusing
on the promotional products
market?
After its brand launch in 1997,
Moleskine became so well-known
that we received an increasing
amount of inquiries from the B2B
sector.
The brand had a good image
and was becoming a cult product,
so more and more companies
noticed that they were very wellaligned
with our brand image.
In order to cope with this demand
more efficiently, and to
do justice to the special requirements
that the promotional products
corporate market brings with
it, we founded Moleskine Customs
Edition.
How did the B2B area subsequently
develop?
At first, we worked solely with the
inquiries that had arisen through
spontaneous contacts. Since
2009, we have been canvassing
customers ourselves.
Our most important market is
the USA, where we have a Moleskine
branch directly supplying the
trade and promo agencies.
In Europe, we are now ready to
work together with the promotional
agencies through a new
strategy involving selected local
partners, who are allowed to customise
our products following
our guidelines and serve the trade
agencies only, without working
with the final corporate customers.
In 2011, we began to work in
UK with London-based Ultimate
Promotional Paper Products,
our local partner focused on the
promotional channel.
We also decided to join the
bpma and to attend the UK trade
shows to communicate our new
strategy to the channel.
In 2012, we introduced a local
partner in Germany – at this
stage, only these two partners are
allowed to customise our products
themselves, with the rest of
the orders from Europe being customised
in Italy at present.
However, we are planning to
expand our European network in
the near future.
There are a multitude of “me
too” products on the market,
which copy several of Moleskine’s
characteristics – and
they are cheaper than a Mole-
Moleskine is one of
the most prestigious
brands in the world.
Andrea Rossi, the
company’s Business 2
Business Global Sales
Director, talks to PPD
about Moleskine’s
approach to the
promotional sector.
skine book. How do you deal
with this?
First of all, high quality is of great
importance to us. This is what differentiates
us from many of the
replica products, even if they do
look very similar at first glance.
However, the most important
difference is the small “Moleskine”
debossing on the reverse
side.
We are a cultural and lifestyle
international brand, and this is
something which you cannot imitate,
even in the B2B marketplace,
when a corporate customer wants
to communicate and empower its
brand.
When someone thinks about
Moleskine, all the well-known authors
and artists associated with
our products spring to mind. The
recipient is, of course, well aware
of this image and that creates an
added value that no competitor
can offer.
It is the brand name that makes
the difference, and those companies
in the corporate and B2B
market that recognise that concept,
and want customised Moleskine
books, are prepared to pay a
premium price because the value
of our brand supports their marketing
strategy.
Does your image make Moleskine
products particularly
suitable for any specific industries?
Any kind of B2B end-user company
can benefit from customised
Moleskine books – culture-related
industries for instance, and museums
are good customers. We
also work with a lot of companies
from the financial, telecommunications
and food sectors, as well
as the computer and technology
businesses.
Do you sometimes refuse to
work with a customer, because
they don’t fit in with
your brand image?
We reserve ourselves this right.
After all, this is the only way we
can secure the reputation of our
brand.
As a matter of principle, we
don’t sell to the arms or tobacco
industries, to political parties, or
to companies known to pollute
the environment. We have strict
guidelines.
Do you also have guidelines
about the way in which your
books can be individualised,
and to what extent?
Yes. Everything has to fit in with
the original – the “icon” has to remain
recognisable. The small leaflet
explaining Moleskine’s history
that is delivered with every little
book is also a must. Simply put,
everything has to be as consistent
with the brand as possible.
Apart from our headquarters in
Italy, Ultimate in the UK and our
partner in Germany are the only
firms that are allowed to customise
the books themselves so far.
We offer them regular training
and updates.
Which customising techniques
do you offer, exactly?
The covers can be customised on
request – they can be debossed,
foiled or screen printed.
The customers can also add an
individual separate booklet or a
paper wrap. It is also possible to
freely design the inside cover.
Ultimate have no minimum order
quantity!
Could you give some examples
of the ways in which your
books can be used?
Our products can be used as
bonding gifts and communicative
products – at events, at new product
launches or for internal corporate
communications, as high
quality gifts and marketing tools.
Moleskine also offers a series
of products under the title
WTR (Writing, Travelling and
Reading) that extends beyond
the core business of notebooks
and diaries to pens and
bags and other products. Do
these also play a role on the
B2B market?
Not yet but they will do soon. In
2013, we will be launching some
articles of the WTR collection
on to the promotional products
market. A multitude of products
with the “Moleskine spirit” will
be available to the B2B customers
too – from writing instruments
to bags, book lights, luggage tags
and laptop cases. The future is
certainly exciting!
An adaptation of an interview by
Till Barth.
68

The biggest and the best…
…with a cherry on the top
YOU ARE ALL VERY

It speaks for itself…
See
thousands of
new products
More
than 300
exhibitors
NEW bpma
Education
Day
Launch
platform
for 2013
catalogues
Great
central
location
Hundreds
of free
samples
All key
UK suppliers
in one place
Subsidised
hotels, flights,
trains and
travel*
FREE
Grab ‘n’ Go
lunch*
For stand and sponsorship enquiries contact:
nigel.bailey@tradeonly.co.uk /07912 599 002
Or call +44 (0) 844 880 2751
www.tradeonly.co.uk/shows/tons
* Distributors only, terms and conditions apply, see web site for details.
WELCOME
Register today at
www.tradeonly.co.uk/shows/tons

INSIDERS
Paul’s living the dream as
industry re-invents itself
PAUL Bellantone is one contented
guy. Ask the President
and CEO of Promotional
Products Association International
(PPAI) the classic
interview question about
where he’d like to be in five
years’ time and the answer is
uncompromising: “Doing exactly
what I am doing today.”
“This is a dream job,” says Paul.
“I get to advocate for small businesses
and support an advertising
medium that I believe in, and am
passionate about. PPAI has a long
history of success and an even
brighter future – and I want to be
part of that.”
For those of us on this side
of the Pond, the history of PPAI
might not be so familiar, so let
Paul enlighten you a little.
“PPAI is the world’s largest and
oldest international not-for-profit
trade association serving the promotional
products industry.
“Over the past century, the
association has been called by
different names and adapted to
marketplace demands with varied
membership and governance
structures but the cornerstone of
its longevity and growth has been
its advocacy for the viability, visibility
and credibility of the promotional
products industry and
its members.”
Headquartered in Irving, Texas,
a suburb of Dallas, the association
serves members from around the
world and has alliances with 35
U.S. and international associations.
Paul adds: “PPAI’s influence
is broad and deep in scope and
impacts the global industry at
many levels.”
Not least among those influences
is the PPAI Expo, held every
January in Las Vegas – a weeklong,
one-million-square-foot
promotional products trade show
and educational event with more
than 20,000 total supplier and distributor
attendees.
Then there are those alliances
we mentioned.
“PPAI, through its strategic
alliances with its regional affiliate
partner Specialty Advertising
72
Association of Greater New York
(SAAGNY) and Expo East, the Incentive
Marketing Association
and The Motivation Show, SAGE
and the SAGE Show, continues its
overall strategy of serving the industry
and association members
at every level.”
Paul’s own involvement in the
PPAI story begins back in 1998,
when he was appointed as director
of expositions and meetings
with primary responsibility for
the growth and success of PPAI
Expo.
“Over the past 14 years, I have
held various roles of increasing
responsibility in almost every
area of the business and learned
the ins and outs of association
management.”
He took up his current position
as President and CEO in July 2011.
Having been in the industry so
‘I continue to be frustrated by
the misconception that we are
an industry selling trash and
trinkets’
long, I suggest, he will have seen
some significant changes since
his debut?
Paul smiles: “We are an industry
that has gently resisted change
for well over a century.”
However, that’s definitely
changing, he adds.
“From my perspective, the pace
of change over the past few years
has accelerated. Legislative and
product safety regulations affecting
our industry – once infrequent
– now need to be top of mind for
all industry practitioners.
“Technology, limited to a supporting
role in our day-to-day
business only a decade ago, is
now an integral part of the industry
and drives change exponentially.
“The number and sophistication
of global manufacturers
continues to challenge the ‘buy
domestic’ preference that has
been dominant throughout our
history.”
A sobering call to action, then.
But Paul insists there are more
positive changes, too.
“Promotional products continue
to grow in presence as a
dominant advertising medium,
and our research continues to
provide compelling evidence that
promotional products are among
the most cost-effective means
of marketing products and services
– both as stand-alone vehicles
and part of integrated media
campaigns.”
All good stuff, but competing
in this wider arena brings its own
challenges, as Paul notes when I
ask him about the main changes
and challenges unfolding within
today’s industry.
“Three key areas of focus come
to mind,” he says. “Firstly, as one
of the most effective media in the
advertising industry, we can gain
strength by positioning ourselves
as a true advertising medium,
rather than a ‘product’ or ‘giveaway’.
“Second, in an industry of our
size, with tens of thousands of
companies and hundreds of thousands
of practitioners, we must
maintain a level of awareness that
will offset the competitive media
and public opinion shaped by
negative issues involving promotional
products, particularly usage
and product safety.
“We must all commit to industry
advocacy and being ‘good actors’
by adopting standards and
best practices to protect our industry
and prevent unnecessary
attacks.
“Finally, for us at PPAI, we must
better prepare our members to
compete successfully against other
media.”
That negative perception of the
industry in some quarters is one
which, he readily admits, makes
Paul Bellantone’s hackles rise.
“I continue to be frustrated
by the misconception that we
are an industry selling ‘trash and
trinkets’. The proven effectiveness
of promotional products
as an advertising medium and
brand-awareness tool cannot be
overstated.”
This battle of public perception
is one PPAI is taking by the horns
with a new initiative, Promotional
Products Work! Week, starting in
late February. As the title suggests,
this is a week-long event designed
to “unite the entire industry with
one voice” to celebrate the value
of promotional products as an
effective advertising medium, as
well as the benefits of working
with promotional products experts.
Of course, most people in

the industry would agree that it’s
not only the public that needs educating,
but those working within
the industry themselves. Paul Bellantone
agrees wholeheartedly.
“PPAI continues to be the premiere
credentialing organisation
for the promotional products industry,
certifying industry professionals
the world over with Certified
Advertising Specialist (CAS)
and Master Advertising Specialist
(MAS) designations.”
To complement this work, this
year PPAI has introduced the entry-level
TAS and advanced MAS+
designations.
Paul emphasises: “PPAI is
committed to the education and
professional development of the
industry.”
Talk turns to the long-running
debate about the sanctity of the
supplier-distributor-end user
pyramid.
Paul admits ruefully: “That debate
does exist in North America,
and I don’t suspect it will end or
find resolution in our lifetime.
“My view is that marketplace
realities and pressures will dictate
how a product or service will get
to market.
“If price is the only differentiator,
the channel is at risk; but
price is never the only differentiator
or the only way to add value.
“So long as both suppliers and
distributors continue to eliminate
Inspired by creators
LIKE many successful people at
the top of business, Paul Bellantone
has no such thing as a “typical
working day”.
“I do all I can to avoid a routine,”
he says. “I am an evangelist,
a business leader, a coach, a
consultant and an advocate.”
“Two things seem to motivate
me more than anything else.
First, I get motivated working
with enthusiastic volunteers
who dedicate their time, talent
and energy to better their association,
industry and profession.
“I am also motivated by working
with creative entrepreneurs,
who I see taking full responsibility
for the success of their personal
and company growth.”
Despite his hectic timetable,
Paul does find time to relax and
enjoys reading and attending
concerts and other live events
with his wife and two children.
He also plays the piano (Editor’s
note: Must see whether Paul’s
up for a duet at the Trade Only
National Show!).
“I believe we are an industry
overwhelmingly led by creators,
who contribute to their
communities and their profession,
making the world better
for themselves and the world
around them. I enjoy working
with creators.”
risk and add value through their
roles in the channel, the channel
will remain relevant and viable.
There are countless ways for both
suppliers and distributors to do
this.”
That cornerstone of “added value”
is one to which Paul returns
when asked what advice he would
give to someone starting out in
the industry.
“In a word, differentiate. I believe
it is imperative that companies
have unique stories that
differentiate them from their
competition. Companies need to
know what makes them and their
services unique and valuable to
their customers.”
Whatever that differentiator is,
it should not be price, he adds.
“I think the most common
mistake people make is not valuing
their time and creativity and
competing in price wars. Price
should be the driving factor only
INSIDERS
when risk and creativity are equal
to zero. The elimination of risk
and the delivery of creativity and
solutions-based selling are areas
where our industry should elevate
the conversation solely from
price and valuing the time, talents,
creativity and resources they
provide.”
Those qualities would seem to
be the key to long-term economic
recovery, I suggest. Paul reckons
the statistics bear that out.
“After two years of decline
[2008-2009], the U.S. promotional
products marketplace has experienced
two years of growth—6.9%
in 2010 and 7.2 in 2011.
“As we speak, our marketplace
has experienced three consecutive
quarters of growth in 2012,
and 12 consecutive quarters of
growth overall.
“What is even more exciting is
that the promotional products
industry is experiencing growth
faster than 11 of the 14 competitive
media an advertiser can
choose instead of promotional
products. Only internet marketing,
mobile marketing and cable
TV are experiencing faster growth.
“The momentum is in our favor,
and we are providing the
tools and know-how to allow our
members to take advantage of
the trend and leverage what we
already know – that promotional
products work.”
73

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TITTLE TATTLE
Chaos – but the
grill can’t help it
Well-known promo figure caught in
hotel room with GF?
Now, steady on. We know what you’re thinking
but it’s not quite like that – although TT has
to admit, it’s a pretty hot story.
Names have been removed to protect the
not so innocent from a grilling, but truth be
told we nicked this one from Facebook anyway,
so it’s in the public domain.
Suffice to say, our budding chef now knows
the answer to the question: “Will my George
Foreman grill set a hotel fire alarm off?”
The answer is yes – yes, it will!
Quote: “I’ve never moved so fast in my life!
Hiding all the evidence! It [the alarm] went
back off pretty quickly. Nobody’s even knocked
on the door yet – my heart’s in my mouth!
“I had tied a plastic bag round the alarm,
thinking it would be enough to stop it detecting.
“When it went off (the first time) it rung
quickly, then went straight back off.
“One of the first things I did was to rip the
bag off the alarm in case they came into my
room.
“I thought the first place they’d look was
there – but the bag must’ve been doing its job
(a bit) coz the minute I took it off it went off
again!
“Me [sic] panicked – then started hiding my
grilled veg and meatballs in a box under the
table and frantically trying to clean my grill
and the accessories to hide ‘em in case they
searched the room!”
So, it’s room service from now on, then – or
is it?
TT understands that our intrepid chef has
launched a new product range, with a very
large area for personal branding...
If you are running late home from work,
stuck in a hotel room or just need grub at the
office check out the new George Foreman USB
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dinner cooking fast! Will connect to any home
or office PC.
Hotels the world over are queuing up to supply
the appropriate connection – together with
a large reel of parcel tape to make a better of
job of sealing the smoke alarm...
Now available from www.thinkgeek.com/
stuff/looflirpa/igrill.shtml
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76
■■MOVEMBER can be a brutal month, as The
Sourcing Team’s Kevin McInerney found to his
cost. Like many big-hearted men across the
country, Kevin decided to grow a somewhat
ridiculous ‘tache to help raise money for men’s
health charities. But for our Kevin, that noble
gesture wasn’t enough.
“I offered to dye the ‘tache pink if the fund
went over £300 – which it quickly did.” So far,
so good – and as you can see from our picture,
the result was quite, ahem, striking.
The problems began when it was time to
shave it off, when Kevin discovered that the
pink dye had not only stained his facial hair,
but his by now clean-shaven upper lip. “Bless
him,” sympathised Kevin’s boss Gill Thorpe.
“Still the dye only lasts six weeks – oops!”
Good on that man, though – his fund-raising
efforts, begun after a friend was diagnosed
with prostate cancer earlier in the year, have
so far raised more than £700 so far.
HOT: Alexandra Burke
HOTTER: JLS
HOTTEST: Ricoh Arena
TOO HOT: George Foreman
NOT: Still missing the point
IN: Bling!
OUT: Anti-dumping
FAVOURITE SAYING: You are all
very welcome
FAVOURITE COLOUR: Yellow –
what else?
WATCH OUT FOR: Angels

REGULARS
Sorting wheat from chaff
nancial results for a company.
The next stage may be to advertise
in the relevant industry press,
if you want experienced staff.
If not, then online sites allow a
number of free listings and a very
modest advertising charge thereafter.
You may also like to consider
a leaflet drop within three miles
of your workplace, particularly
if you are looking for administrators,
and maybe offer flexible
working hours.
A lot of mothers looking to return
to work part-time may have
considerable experience that can
be harnessed, sometimes deliver-
Gordon Glenister
gordon.glenister@ppda.co.uk
UNLIKE the advertising or
sales promotion sector, many
people stay in their roles a lot
longer in the promotional
merchandise industry, which
has its merits as we keep a lot
of experience.
It’s sales people who seem to
move around the most. I am often
asked at the bpma if I know any
good salespeople – to which I always
say yes, but of course most
of them are happily employed.
So where does an expanding
company find good, reliable
staff? Well, there are a number
of options. The first is to look at
the team you have currently and
to decide whether there are candidates
prime for advancement.
Any leader should always have
a succession plan in place and
should always have well-trained
staff.
The bpma takes training very
seriously and the new Professional
Development Programme will
help employers train up their staff
in all sorts of areas from sales,
marketing, procurement, finance
and so much more.
It’s a fact that a professionally
trained team delivers better fi-
ing better results than a full time
candidate, and it costs the business
less.
Experience, though, is not
always an indicator of success
– which is why another option
should be to look at starting at
ground level with a graduate.
One of the benefits with this
approach is you get to train them
your way – they bring no previous
employers baggage and they are
keen to impress, particularly if
you can help them shape their career.
If you are not sure, why not
look at a summer intern where
you pay just their expenses, but
help support them?
Many graduates are opting for
this now as a point of difference
on their CV – they need some
work experience; the degree isn’t
enough.
You may also like to ask your
current team if they know good
people. If they do, and you wish
to see them and it works out, reward
them – your current team
will want to make sure they put
forward a suitable candidate.
Social networks like LinkedIn
and Facebook can be a hotbed of
information. I am often amazed
what some people share with the
outside world, but it’s invaluable
for an employer.
The final option is to use a professional
recruitment company.
Here you have two options – one
dedicated to the industry if you
want relevant experience, or others
maybe for finding experienced
salespeople; for example, where
they could apply their skills into
this marketplace.
Once you have what you believe
on paper is the right candidate,
interviewing them is the
next stage.
A recruitment company will
screen interview these people as
part of their fee but of course you
will need to do at least one interview
yourself.
The promotions industry is
largely made up of many small
businesses so one of the most
important elements is “personal
fit” – will this type of character fit
within my current team?
Get it wrong and it can be very
costly, in terms of training, loss
of focus, time, and impact on the
rest of the staff.
You also need to make sure you
have a proper contract of employment.
The bpma can help with
this. Good luck with your search!
VISIT US AT
TRADE ONLY for…
Over 40 NEW products
New 2013 catalogue
New top quality gadgets from Philips, Belkin, Xoopar,
ODOYO, Power Traveler
Stand number E30
sales@desktopideas.com
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0844 875 7624
Adv DTI December 2012.indd 1 07-12-12 15:00
77

INSIDERS
Country gal at the very
heart of ‘wow’ business
“I LOVE this industry – we sell
‘wow’ for a living,” enthuses
Carol de Ville, president of
The Branding Company and
immediate past chair of the
Promotional Product Professionals
of Canada (PPPC).
By now, you might be expecting
a thoroughly metropolitan operator,
most at home in the hothouses
of city boardrooms. But Carol
de Ville is something of a surprise
package – she’s a country gal at
heart, it seems.
“We live on a hobby farm. We
have Halflinger horses, European
red deer, Pinsta cows, peacocks,
chickens, ducks and a dog – we
have a gentleman who takes care
of the animals and the property
but we enjoy the farm through all
its seasons.”
Not that business is very far
from Carol’s mind either, you understand.
But we’re getting ahead
of ourselves here – how did she
get where she is?
“I entered the promotional
products industry 1992, after
working for Canada’s largest financial
institution, the Royal
Bank.
“As an account director for a
promotional fulfillment firm, I
was quickly promoted to a senior
account director and then within
four years, their Vice President of
Sales and Business Development.
The company grew from 30 to
300-plus employees with the development
of multiple facilities in
Canada and the US.
“In 2008, I opened up The
Branding Company, a full service
promotional distributor also offering
partner services to other
distributors, consulting services
and seamless solutions to companies
looking for a distribution
model in North America.”
Carol reckons that participation
within the industry’s professional
associations has been pivotal in
her growth and understanding
of what’s happening within my
the industry and as chair of the
National Board of Canada from
2011-2012, she spoke AMPPRO in
Mexico City; at PPAI in Las Vegas,
Charlotte, Denver and Chicago,
and within the PPPC all across
Canada.
So how would she describe the
current state of the Canadian promotional
products industry?
“The Canadian market, similar
to the US and global markets, experienced
a decline from 2008 but
has steadily increased over more
recent years.
“Our sales volume study reveals
that our market size is $3.1 billion
in sales. The industry continues
to support approximately 27,000
direct employees.”
The presence of a huge, high
profile neighbouring market to
the south puts Canada in something
of a unique position – but
Carol reckons there are distinct
advantages to that, and opportunities
for collaboration too.
‘I try to surround myself with
people that are always smarter
than me and learn daily from
their visions and abilities’
78
“PPPC and PPAI are very similar
associations, and for years
have worked together. In 2011, we
took our relationship to the next
level and collectively decided to
take an even deeper approach in
strengthening our relationship
to include sharing best practices,
industry knowledge, education
platforms, pavilions at trade
shows etc.
“We know that our members
from both associations continue
to want more information on
trade within each country and
there was an enormous opportunity
to open up portals and
channels that would allow the
memberships the avenues to attend
events, industry education
platforms and trade fairs. As strategic
partner associations, we collectively
work together to offer the
membership.
“Naturally, there is cross-pollination
across the borders as many
clients trade on both sides. Interestly,
85% of Canada’s population
lives within 80 kilometers of a US/
Canada border.
“We have different tax and language
requirements, along with
varying safety and consumer
laws, which allow many Canada
companies or US companies to
partner with each other when requirements
for North American
distribution are mandated by the
client.”
Like many leading industry figures
across the world, Carol sets
great store by professional training.
“A couple of years ago, the
PPPC underwent a name change
from the Promotional Products
Association of Canada (PPAC) to
the Promotional Products Professional
of Canada (PPPC) for this
very reason – to instill the professionalism
of the industry.
“With almost zero barriers of
entry into the marketplace, increasing
the professionalism and
credentials of our members has
been forefront. PPPC partnered
with PPAI to adopt their education
platform and certification
criteria for Canada.
“At any of our shows, we offer
education courses for both suppliers
and end-users, we developed
the online courses and have
a dedicated person on staff to
coach and encourage the membership
to achieve their designations.
“
That thorny old question of
channel integrity comes up next
in our conversation – and here,
Carol has rather a different take
than some of her industry colleagues.
“The promotional products
landscape continues to change.
The old trading models of supplier
to distributor, distributor to
client are fragmented and breaking
away.
“So, the forms of communication
– whether though the internet,
trade publications or industry
shows – need to be enhanced,
modified and changed in order to
retain, grow and build the professionalism
of the industry.”
While the industry struggles to
square the circle, Carol still has a
business to run.
“The success of The Branding
Company is its team – I try to
surround myself with people that
are always smarter than me, and
learn daily from their visions, aspirations
and abilities.
“Every morning, I get up at
5:31. As I start the coffee maker, I
open up my laptop, my iPad and
check my Blackberry – each serve
very different functions.
“Then it’s into the office by 7am
– and then the day begins, as the
adventures unfold.”
Whether in the city or the country,
those adventures are ones
Carol de Ville continues to relish.

Don’t worry,
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Your provider of new product ideas
magazine for the european promotional products industry
The one and only pan-European promotional products magazine sheds
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LET IT RAIN
Small package is the key to
staving off those showers!
TRADE
ONLY
SHOW
HIGH Profile has a range of items suitable for use in
the whacky world of the British climate. MD Richard
Wood told PPD: “2012 was a fantastic sporting year
and even though we had one of the wettest sum-
J60
mers in 100 years, it didn’t dampen spirits.
“With the British weather being so unpredictable,
waterproof products are often deemed a ‘must
have’ necessity in the UK to help protect wearers
and their belongings.
“This year, we launched our new Rain Pon-
cho Keyring, which has already seen great de-
mand. It’s lightweight, convenient to carry and
easily attached to keys, and offers the wearer the
reassurance of keeping dry regardless of the weather
conditions. Inside the keyring is a full size adult poncho
with a hood. The keyring body can be printed in up to four
spot colours.”
“We also offer the Reflective Bag Cover (pictured left),
which has fast become an essential item to not only protect
belongings from the rain but also invaluable when visibility is
poor. “The rain shouldn’t stop people from carrying on with
their normal day to day activities and our Gym Bag, a drawstring
shoulder bag made to hold sports bottles and towels, is
a convenient way of keeping everything dry and clean – and
also be seen.” More at ppda.co.uk/highprofile
Be ready for any weather
with this flexible line-up
TRADE WITH a choice of umbrellas
ONLY from BTC activewear, you won’t
SHOW
get caught in the rain this winter.
K30
The Quadra QD360 Pro Golf Umbrella
has a windproof frame and shaft and anti-lightning
fiberglass frame.
This umbrella is available in a choice
of plain or striped designs, all with rubber
golf grip handles.
The GGA220 Nike Windproof Umbrella,
meanwhile, now comes in a choice of
black or red. With an innovative “pinchless”
design opening feature and 100%
rubber grip handle, this is a popular
choice, not least because of the iconic
branding.
For an alternative choice to the umbrella,
and ideal for rainy days, music
events and festivals, BTC activewear also
offers a choice of ponchos.
The PCX-1 Stormtech Unisex Packable
Rain Poncho is made from durable,
water-resistant nylon taffeta and features
button down sides, a large adjustable
drawcord hood and is available in
four colours.
The HVS470 Yoko Promo Rain Poncho
is available in a selection of nine colours
and three sizes, and comes with a large
hood, zip neck and inside taped seams.
These ponchos are supplied in
self-fabric pouches with large decoration
areas, which are suitable for
screen-printing and heat transfer.
More at ppda.co.uk/btca
All right, Jack,
with this one
TRADE
ONLY
SHOW
J8
LALTEX Group believes it
has the perfect complement
for the infamous
Great British weather, this
Union flag umbrella.
The iconic design is a new addition
to the range of already popular
umbrellas offered by Laltex.
The Union Flag Umbrella
comes with eight panels, a contoured
handle, auto open function
and a deluxe Velcro closure.
A spokesman for Laltex told
PPD: “This is perfectly sized 23in
petite golf umbrella – a real alternative
to a golf umbrella and
considerably larger than a super
mini, making this an ideal unisex
brolly.” More details are available
by visiting ppda.co.uk/laltex
80

LET IT RAIN
Company is keeping busy
thanks to the UK climate
Sure answer to the unpredictable
TRADE
ONLY
SHOW
ANY true Brit will tell you,
the only thing you can
rely on when it comes to
our weather is its unpre-
H10
dictability!
Therefore, if your customers
are planning any outdoor promotions,
make sure they’re ready for
anything.
SPS offers a choice of poncho
packs, meaning that all-important
brand will be seen to save the day
should there be a downpour!
The Poncho Pod is a handy
round plastic container which
holds a waterproof poncho.
It has a plastic carabiner clip,
making it ideal for attaching to
bags or coats at any event.
New for 2013 from SPS is the
Poncho Pack – a plastic poncho
supplied in a clear grip-seal bag.
A branded paper insert displays
any logo and promotional message
in full colour. For details, visit
ppda.co.uk/sps
TRADE
ONLY
SHOW
J30
LAST year was a busy old year at
The Umbrella Company HQ. The
UK’s inevitable washout summer
meant there was a non-stop
demand for umbrellas the year round.
Of course, the company was more than
happy to meet the demand and with its quick
two to three-week turnout, it was able to
meet the requests of its customers.
The new year brings the same old weather
and with guaranteed rain and snow coming to
everyone, umbrellas can provide the perfect
promotional product.
Offering lasting branding exposure – not to
mention being a very handy product in all the
downpours – brollies are great for promoting
every brand throughout this winter period.
An Umbrella Company spokesman said:
“With some new products and brand new
brochures being launched in January, as well
as our same commitments of quick turnarounds,
free end user websites, free visual
and design services and free pre-production
samples on orders over 250 – and a knowledgeable
sales team that will quote within
one hour – we are sure we can find the right
umbrella for your needs.”
For more details, point your web browser at
ppda.co.uk/umbrellacompany
81

See PromoServe at
the Trade Only National Show
23 rd & 24 th January – Hall 3
What does
PromoServe do
for my business?
Makes managing corporate
schemes easy
Increased productivity without
increasing overheads
“PromoServe makes it easy for us to manage our
corporate schemes with powerful live inventory
resources. All orders received via our website
automatically go through to the warehouse for
processing, and stock levels are always up to date.”
"By having one system to run our business right from
marketing through to accounting we've saved hours
of time and reduced errors. The transparency over
the order process means we can easily identify our
strengths and opportunities, too."
PromoServe Pro is the UK's no. 1 business management system for
larger distributors. Find out why at tradeonly.co.uk/promoserve or call
us on 0844 509 0030 for a free, no obligation demo at your convenience.

AWARDS
Crystal Galleries Ltd
www.crystalgalleries.co.uk
01642 225799
......
Dunelm Glass
www.dunelm-glass.co.uk
0191 584 6000
BADGES
bestbadges.co.uk
www.bestbadges.co.uk
01473 809291
BAGS
Adproducts.com
www.adproducts.com
0844 855 1760
BALLOONS
B-Loony Ltd
www.b-loony.com
01494 774376
......
Deacon Ltd
www.fantasiaballoons.com
01206 790500
Zyro Ltd
www.zyro.co.uk
01845 521 742
BOTTLES
BUNTING
Deacon Ltd
www.fantasiaballoons.com
01206 790500
CALCULATORS
Adproducts.com
www.adproducts.com
0844 855 1760
CALENDARS
Brunel Trade Services
www.bruneltradeservices.com
0117 300 2244
CAN & WINE COOLERS
Thermal Mate Ltd
www.mugsandbottles.co.uk
01642 791195
CAPS
Headwear UK
www.headwear.com.au
01376 500772
CARRIER BAGS
Crazy Bags
www.crazybags.co.uk
01892 752154
CATERING PRODUCTS
Promo Catering
www.promocatering.co.uk
+44(0)1296 438267
SUPPLIER DIRECTORY
To feature in the supplier directory call: 0844 880 2751
or Email: advertising@ppda.co.uk
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CD/DVD PRODUCTION
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
CERAMICS
Hancock, Corfield & Waller Ltd
www.hcwltd.com
0208 394 2785
......
Keramikos
www.keramikos.co.uk
01773 522000
......
Listawood
www.listawood.com
01485 529100
CERAMIC MUGS
Promotional Ceramics Ltd
www.promotionalceramics.co.uk
01782 279957
CLOCKS
Adproducts.com
www.adproducts.com
0844 855 1760
COMPUTER MICE
Will International Ltd
www.willinternational.co.uk
01932 874784
CONFERENCE FOLDERS
The Leather Business
www.leather-business.co.uk
01299 252099
CONFERENCE PRODUCTS
Adproducts.com
www.adproducts.com
0844 855 1760
COUNTER MATS
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
CRYSTAL
Crystal Galleries Ltd
www.crystalgalleries.co.uk
01642 225799
DESKTOP ELECTRONICS
Will International Ltd
www.willinternational.co.uk
01932 874784
......
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
DIARIES
Brunel Trade Services
www.bruneltradeservices.com
0117 300 2244
83

SUPPLIER DIRECTORY
To feature in the supplier directory call: 0844 880 2751
or Email: advertising@ppda.co.uk
D R I N K I N G G L A S S E S
Keramikos
www.keramikos.co.uk
01773 522000
. . . . . .
Promotional Ceramics Ltd
www.promotionalceramics.co.uk
01782 279957
. . . . . .
Promo Catering
www.promocatering.co.uk
01296 438267
D Y E S U B L I M A T I O N
Keramikos
www.keramikos.co.uk
01773 522000
. . . . . .
Promotional Ceramics Ltd
www.promotionalceramics.co.uk
01782 279957
. . . . . .
Prince William Pottery
www.promotionalmugs.co.uk
0151 259 1221
E A R P H O N E S
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
E C O B A G S
Crazy Bags
www.crazybags.co.uk
01892 752154
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
E L E C T R O N I C S
Adproducts.com
www.adproducts.com
0844 855 1760
E M B R O I D E R Y
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
E X E C U T I V E
Adproducts.com
www.adproducts.com
0844 855 1760
. . . . . .
The Leather Business
www.leather-business.co.uk
01299 252099
. . . . . .
Crystal Galleries Ltd
www.crystalgalleries.co.uk
01642 225799
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
F L A G S / B A N N E R S
Adproducts.com
www.adproducts.com
0844 855 1760
. . . . . .
Paperflags
www.paperflags.co.uk
08451 256669
G L A S S W A R E
Crystal Galleries Ltd
www.crystalgalleries.co.uk
01642 225799
G O L F P R O D U C T S
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
. . . . . .
Yob Golf ('Your Own Brand Golf')
www.yobgolf.com
0845 962 4653
H E A D W E A R
Headwear UK
www.headwear.com.au
01376 500772
. . . . . .
Sharon Lee Ltd
www.sharonleeltd.co.uk
01376 552235
H I - V I Z P R O D U C T S
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
H O O D I E S
Screenworks
www.screenworks.co.uk
0845 366 9757
I P A D A C C E S S O R I E S
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
K E Y F O B S
Listawood
www.listawood.com
01485 529100
K E Y R I N G S
Adproducts.com
www.adproducts.com
0844 855 1760
84

K E Y R I N G S - C O N T ’ D
The Leather Business
www.leather-business.co.uk
01299 252099
. . . . . .
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
L A N Y A R D S
bestbadges.co.uk
www.bestbadges.co.uk
01473 809291
L E A T H E R G O O D S
The Leather Business
www.leather-business.co.uk
01299 252099
L E I S U R E W E A R
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
M A P S (PROMOTIONAL, EDUCATIONAL & FUN)
Oxford Cartographers
www.promotionalmaps.co.uk
+44(0)1933 705394
M O B I L E P H O N E A C C E S S O R I E S
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
M O U S E M A T S
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
. . . . . .
Listawood
www.listawood.com
01485 529100
. . . . . .
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
M U G S
Keramikos
www.keramikos.co.uk
01773 522000
. . . . . .
Promotional Ceramics Ltd
www.promotionalceramics.co.uk
01782 279957
. . . . . .
Prince William Pottery
www.promotionalmugs.co.uk
0151 259 1221
To feature in the supplier directory call: 0844 880 2751
or Email: advertising@ppda.co.uk
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SUPPLIER DIRECTORY
N O V E L T I E S
Adproducts.com
www.adproducts.com
0844 855 1760
. . . . . .
R&JP International
www.rjpint.com
+44(0)1296 438267
O V E R L O C K E D B A D G E S
Screenworks
www.screenworks.co.uk
0845 366 9757
P A D / S I L K S C R E E N P R I N T I N G
R&JP International
www.printyourproducts.co.uk
+44(0)1296 438267
P A P E R P R O D U C T S
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
. . . . . .
Brunel Trade Services
www.bruneltradeservices.com
0117 300 2244
P E N S
Adproducts.com
www.adproducts.com
0844 855 1760
. . . . . .
The Pen Warehouse
www.pens.co.uk
01252 400270
. . . . . .
Senator Pens Ltd
www.senatorpromotion.com
+44(0)1279 630 700
P O L O S H I R T S
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
P R O M O T I O N A L P R O D U C T S
Snap Products
sales@snapproducts.co.uk
01252 796860
R E C Y C L E D
Remarkable (Pencils) Ltd
www.remarkable.co.uk
01905 769999
G I F T S
85

SUPPLIER DIRECTORY
To feature in the supplier directory call: 0844 880 2751
or Email: advertising@ppda.co.uk
R E C Y C L E D P E N S
Remarkable (Pencils) Ltd
www.remarkable.co.uk
01905 769999 . . . . . .
Senator Pens Ltd
www.senatorpromotion.com
+44(0)1279 630 700
S A S H E S
PrintedSashes
www.printedsashes.co.uk
01494 774376
S P O R T S B O T T L E S
Thermal Mate Ltd
www.mugsandbottles.co.uk
01642 791195
. . . . . .
Zyro Ltd
www.zyro.co.uk
01845 521 742
S T A T I O N E R Y
Adproducts.com
www.adproducts.com
0844 855 1760
S T R E S S B A L L S
R&JP International
www.rjpint.com
01296 438267
S T R E S S I T E M S
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
T H E R M A L M U G S
Thermal Mate Ltd
www.mugsandbottles.co.uk
01642 791195
T R A D E T E X T I L E P R I N T I N G
Screenworks
www.screenworks.co.uk
0845 366 9757
T R O L L E Y C O I N S
bestbadges.co.uk
www.bestbadges.co.uk
01473 809291
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
T - S H I R T S
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
T O O L S
Adproducts.com
www.adproducts.com
0844 855 1760
U K M A N U F A C T U R E R
SPS EU Ltd
www.sps-eu.co.uk
01253 340340
U M B R E L L A S
The Umbrella Company
www.theumbrellacompany.co.uk
0114 242 4433
U S B F L A S H D R I V E S
Branded Product Services Ltd
sales@branded-products.co.uk
01865 847143
. . . . . .
Listawood
www.listawood.com
01485 529100
. . . . . .
Will International Ltd
www.willinternational.co.uk
01932 874784
W O R K W E A R
Evolve Branding Ltd
www.evolvebranding.com
01733 370652
. . . . . .
Screenworks
www.screenworks.co.uk
0845 366 9757
W R I T I N G I N S T R U M E N T S
Adproducts.com
www.adproducts.com
0844 855 1760
. . . . . .
Senator Pens Ltd
www.senatorpromotion.com
+44(0)1279 630 700
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
To feature in the supplier directory call:
0844 880 2751
or Email: advertising@ppda.co.uk
86

See Envoy at the
Trade Only National Show
23 rd & 24 th January - Hall 3
Want regional exclusivity
from your catalogue group?
The Envoy Catalogue Group
has vacancies in:
Devon
Cornwall
Lincolnshire
Cambridgeshire
Aberdeenshire
Glos = Gloucestershire
Aberdeen
Northants = Northamptonshire
Shrops
West, North and
East Yorkshire
Lincolnshire
Oxfordshire
West Yorkshire
North Yorkshire
East Yorkshire
Shropshire
Cambridgeshire
Gloucestershire
Cornwall
Northants
Devon
Oxfordshire
If you’ve been trading for more than three years as a promotional
product distributor, and are looking for a tried and tested way of
growing sales, Envoy could be the catalogue group for you.
We offer:
• Regional exclusivity - show your customers a catalogue
they’ve never seen before
• Negotiated trade discounts - suppliers give Envoy
distributors their best prices
• A huge choice of suppliers - and you have the fi nal say in
what products feature
• A unique partnership - free networking events bring you
closer to your suppliers
• Exclusive online services - end user website and
EnvoyGroup.co.uk product research
Download the Rate Card from www.envoygroup.co.uk
or call Envoy on 0844 880 4328 for a sample catalogue