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Vodafone Group Plc<br />

Annual Report <strong>2014</strong><br />

Inside this year’s <strong>report</strong><br />

The following sections constitute the strategic <strong>report</strong>:<br />

Overview<br />

In this section:<br />

An introduction to the <strong>report</strong><br />

covering who we are, the Chairman’s<br />

reflections on the year, notable events,<br />

and a snapshot of where and how<br />

we do business.<br />

Strategy review<br />

In this section:<br />

A summary of the changing landscape<br />

we operate in, and how that has shaped<br />

our strategy and financial position.<br />

Plus a review of performance against<br />

our goals and our approach to running<br />

a sustainable business.<br />

Performance<br />

In this section:<br />

Commentary on operating<br />

performance for the Group, the key<br />

operating segments – Europe and<br />

AMAP (Africa, Middle East and Asia<br />

Pacific), and a summary of key risks.<br />

1 About us<br />

2 Chairman’s statement<br />

3 Financial highlights<br />

4 Our year<br />

8 Where we do business<br />

10 How we do business<br />

12 Chief Executive’s review<br />

14 Crystallising value from Verizon Wireless<br />

16 Key performance indicators<br />

18 Market overview<br />

38 Chief Financial Officer’s review<br />

40 Operating results<br />

46 Risk summary<br />

21 Our strategy<br />

22 Consumer Europe<br />

24 Unified Communications<br />

26 Consumer Emerging Markets<br />

28 Enterprise<br />

30 Network<br />

32 Operations<br />

34 Sustainable business<br />

36 Our people<br />

Governance<br />

In this section:<br />

The governance framework, including the<br />

role and effectiveness of the Board and the<br />

alignment of the interests of management<br />

with long-term value creation.<br />

49 Chairman’s overview<br />

50 Board of directors and<br />

Group management<br />

54 Corporate governance<br />

69 Directors’ remuneration<br />

86 Directors’ <strong>report</strong><br />

Financials<br />

In this section:<br />

The statutory financial statements of both<br />

the Group and the Company and associated<br />

audit <strong>report</strong>.<br />

87 Contents<br />

88 Directors’ statement of responsibility<br />

90 Audit <strong>report</strong> on internal control over<br />

financial <strong>report</strong>ing<br />

91 Audit <strong>report</strong> on the consolidated and<br />

parent company financial statements<br />

96 Consolidated financial statements<br />

and financial commentary<br />

176 Company financial statements<br />

Additional information<br />

In this section:<br />

Find out about our shares, history and<br />

development, regulatory matters impacting<br />

our business, an assessment of potential<br />

risks to the Company, and other statutory<br />

financial information.<br />

182 Shareholder information<br />

190 History and development<br />

191 Regulation<br />

196 Principal risk factors and uncertainties<br />

201 Non-GAAP information<br />

206 Form 20-F cross reference guide<br />

209 Forward-looking statements<br />

211 Definition of terms<br />

213 Selected financial data<br />

Unless otherwise stated references to “year” or “<strong>2014</strong>” mean the financial year ended 31 March <strong>2014</strong>, to “2013” or “previous year” mean the financial year ended<br />

31 March 2013, and to the “fourth quarter” or “Q4” are to the quarter ended 31 March <strong>2014</strong>. For other references please refer to page 45.<br />

All amounts marked with an “*” represent organic growth, which excludes the impact of foreign currency movements, acquisitions and disposals and certain<br />

other items, see definition on page 212. Definitions of terms used throughout the <strong>report</strong> can be found on pages 211 and 212.<br />

The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the Company and, as applicable, its subsidiaries and/or interests in joint ventures and associates.<br />

Website references are for information only and do not constitute part of this <strong>annual</strong> <strong>report</strong>.<br />

This <strong>report</strong> is dated 20 May <strong>2014</strong>.

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