Boxoffice-March.30.1970

NATIONAL EXECUTIVE EDITION • MARCH 30, 1970
Includlna tht Sectional Nm Pages of All Editions
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THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief
and Publisher
DONALD M. MERSEREAU Associate
Publisher & General Manager
JESSE SHLYEN Managing Editor
THOMAS PATRICK ..Equipment Editor
SYD CASSYO Western Editor
MORRIS SCHLOZMAN ...Business Mgr.
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THE MODEKN THEATRE Section is
included
in one issue each month.
Albany: J. Conners, 22 HoUand Ave.,
12208
Albuquerque: Chuck Mlttlestadt, Bo:
8514, Station C.
Atlanta: Genevieve Camp, 166 Lindbergh
Drive, N.E. 30305.
Baltimore: li. T. Marhenke, 2426 Braafoid
ltd. 21234.
Charlotte: Blanche Carr. 912 E. Park Ave.
Cincinnati: Frances Hanford, 3433 Clifton
Ave. 45220, 221-8654.
Cleveland: W. Ward Marsh, Plain Dealer.
Columbus: Fred Oeslreicher. 47 W. Tulane
ltd., 43202.
Dallas: Mable Guinan, 5927 Wintoa
Denver: Bruce Marshall, 2881 S. Cherry
Way 80222.
Des Moines: Ruth Dietz, 1160 20th St.,
West DCS Moines. Telephone: 274-1374.
Detroit: H. F. Iteves, 906 Fox Theatre
Bldg.. 48201, UNiverslty 4-0219.
Hartford: Allen M. Widem, 30 Pioneer
Drive, West Hartford 06117. Telephone
232-3101.
Indianapolis: June Bratby, 412 Illinois
Bldg., Telephone 634-4361.
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St., 32205 Elgin 6-4967.
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Blvd.
Minneapolis: Bill Diehl, St. Paul Dispatch,
63 E. 4th St., St. Paul Minn. 55101.
New Orleans: Mary Greenbaum. 2303
Mendcz St. 70122.
Oklahoma City: Athel Boyter, 708 West
Shcrldiin, 73102
Omaha: Irving Baker, 5108 Izard St.
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Wllkinsburg 15221, 412-241-
2809.
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Narrag(msett St., Cranston ltd. 02910.
St. Louis: Myra Stroud, 4209 EUenwood
63116, VE 2-3494.
San Francisco: Steve Levin and Walt ton
Hauffe, 230 Hyde St., 94102. 673-
2324.
Washington: Virginia R. Collier. 5112
Connecticut Ave., N.W. EW 2-0892.
IN CANADA
Montreal: Room 506, Baihvay Exchange
Bldg., 637 Craig St. West. Jules Larochelle.
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Manitoba, Canada.
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MARCH 3 0, 1970
Vol 96 No. 24
YOUR
FROM THE EDITOR'S MAILBAG
editorial in the Show-A-Rama
issue of BoxoFFicE was certainly
most appropriate since the comments
quoted from Mr. Vonderhaar's report
were items which were of primary concern
to the majority of the small-town
theatre owners in attendance at the convention.
I have attended every Show-A-Rama
convention since its inception 13 years
ago and it had become for me an event
looked foi'ward to with much anticipation.
However, beginning about two years
ago, with the increased production of the
so-called adult pictures, many of us left
the convention wondering what acu:eptance
would be accorded to the new wave
of films. This year, after viewing the film
clips, there was little encouragement for
our "provincial, conservative, churchoriented
communities."
This is my 21st year as a small-town
theatre owner and for the five-month
period beginning September 1 and ending
February 1, we showed to the lowest
number of patrons in our history, even
less than diu'ing the advent years of television.
The surprising fact, however, is that
the current wave of films doesn't seem to
fare much better in the metropolitan
areas. Equally amazing was the sight of
long hold-out lines at theatres playing
"101 Dalmatians" and the healthy grosses
being racked up in the sub-runs by pictures
like "Chitty Chitty Bang Bang" and
"True Grit" during the holiday season.
We can play pictures like "Rosemary's
Baby," "The Graduate," "Bob & Carol &
Ted & Alice," but to tiy to play the majority
of the "GP" and "R" pictures is to
invite criticism and censorship.
Don't the grosses received from pictures
like "Yours, Mine and Ours," "Doctor
Zhivago," "The Love Bug," "True Grit,"
"Romeo and Juliet," tell the producers
anything? Give us pictures like these, and
om" audiences will respond accordingly.
It was encouraging to listen to Mr.
Jaffe.
It's an old, old cliche that has been repeated
a million times or more but, regardless
of the articles appearing in Life
and other magazines writing off the
movies— "There's nothing wrong with
this business that a good picture won't
cure."
HAROLD W. STRUVE
Struve Enterprises
Deshler, Nebr.
One of the things that disturbs me so
much is the amount of adverse publicity
that is seeping out into the general public
via various news media about the
problems that some aspects of our business
are facing today.
In a recent AP story carried in our
South Carolina papers, there was a writeup
of some legislation being introduced in
one of the New England states where a
"spokesman" for our industry was quoted
as saying that "passing of this bill would
mean a death blow to an industry already
in distress."
A Charlotte, N.C.,
newspaper recently
carried a story about the closing of the
local MGM exchange. The wording of the
story caused several neighbors of a booker
friend of mine to remark to him, "Well,
I see where your business is folding up
fast."
I contend that the public wants to
support success, and while we are having
problems, as is any business today, the
motion picture business is here to stay
and if NATO and other organizations
could feed information to TV and the
press, such as the article on new theatre
construction that appeared in the January
19 issue of BoxoFFicE, people might
become aware of the fact that going to
the movies is mod, and not be led to believe
that we are an industry that is on
the wane.
ROBERT SAXTON
Palmetto Theatre
Hampton, S.C.
I have just finished reading your editorial
in the February 23 issue of Boxof-
FICE.
We are small-town (1,950 population)
theatre operators, and it was most encouraging
to know that someone like
yourself realizes our problems.
This morning I compared our 1969 expenses
with the ones from 1968 and found
I spent more money on advertising. We
are using front-page ads for half our ads
in our local paper. And yet our biggest
answer from the people is, "We'll see
it on TV in a couple months"—which is
true, I'm afraid.
Your help would be appreciated by all
small operators, I'm siire.
MRS. LEWIS E. (JEAN) MACE
Rex Theatre
Bonners Ferry, Idaho

MGM Launches Drive
Offering Major Films
NEW YORK—A spring sales drive aimed
at supplying "a program of major first-run
_^^^^^^^^^ features to the na-
JT ""^II^^H lion's exlibitors at a
f ^^^H time when, traditionally,
there is a shortage
of product" has
been launched by
Metro-Goldwyn-Mayer.
it was annoimced
by Douglas Netter,
vice-president,
sales.
Bill Madden, general
sales manasjer. directs
Douglas Netter
,^g j^j^^ ^„j ^i„ ^e
assisted by the "Madden team," the company's
11 division managers who will conduct
the campaign in their respective territories
in the U.S. and Canada.
The company will work in cooperation
with the National Ass'n of Theatre Owners,
which announced its support for the drive.
and a full trade advertising and sales promotion
campaign is being inaugurated this
week.
The ten films involved in the drive are
"My Lover. My Son." "The Walking Stick,"
"Ben-Hur," "Five Man Army," "Goodbye.
Mr. Chips," "Captain Nemo and the Underwater
City." "Zigzag," "Brotherly Love."
"2001: A Space Odyssey" and "How the
West Was Won." features to be released
from now through June.
NATO Is Urging Members
To Support MGM Drive
NEW YORK—Following a series of
meetings held by Eugene Picker, president of
the Nat'l Ass'n of Theatre Owners, with
James Aubrey, MGM president and Douglas
Netter, MGM vice-president, sales, the
executive committee of NATO was polled
and authorized a resolution to be adopted
stating NATO's position of support for
MGM's current spring sales drive.
The resolution marks the first time NATO
has officially expressed support for a distributor's
campaign.
The full text of the resolution follows:
"Whereas American exhibition has always
found Metro-Goldwyn-Mayer to be a
reliable source of superior film product
over the past 45 years, and
"Whereas that company has in recent
times encountered adverse financial circumstances
which have hindered its progress,
and is currently seeking to ameliorate its
situation with the efforts of a new management
and an extensive sales drive, and
"Whereas the National Ass'n of Theatre
Owners wishes to render its fullest support
to Metro-Goldwyn-Mayer in the playoff of
ten of its films which will be available for
release this spring, and NATO believes the
accomplishment of this objective will be a
valuable step toward assisting the company
to attainment of a fair measure of financial
stability, and
"Whereas it is in the decisive interest of
theatres everywhere to have Metro-Goldwyn-Mayer
maintain its long-standing rank
Commonwealth Transfers
Real Estate Interests
BEVERLY HILLS — Commonwealth
United Corp. announced here that it had
concluded an agreement with Exeter International
Corp. of Boston, under which
cue will transfer nearly all of its real
estate division assets to Exeter Equities, a
new company jointly owned by CUC and
Exeter International.
As part of the transaction, CUC paid
Exeter International .$5 million, full payment
of its debt, and Exeter released all securities
previously held as collateral. CUC's
obligation to employ Exeter as financial consultant
was terminated and Exeter surrendered
its right to receive warrants for one million
shares of CUC stock.
Louis J. Nicastro, CUC chairman, said
the agreement "relieves the company of its
$5 million debt and its $700,000 annual interest
charge" as well as relieving the company
of the cash flow requirements of the
real
estate division operations.
Divestiture of the real estate division is
part of the CUC plan to become leisureproducts
and entertainment-oriented.
Exeter International is a financial management
and investing company owned by
George N. Friedlander and his son Robert
B. Friedlander. who served as chairman
and president, respectively, of CUC from
October 1969 to mid-January.
Herb Jaffe Elected by UA
As Member of the Board
NEW YORK—Herb Jaffe, United Artists
vice-president in charge of worldwide
production, has been
elected a member of
UA's board of directors,
it was announced
by Arthur B. Krim,
chairman of the board
and chief executive officer.
Jaffe has been in
Herb Jaffe
his present post at
UA since last October
and has been a
UA production executive
since 1965. In 1966. he was elected
vice-president in charge of West Coast operations.
He now headquarters in New York.
Heineman Gets Film Rights
NEW YORK—William Heineman, veteran
sales executive, has acquired the U.S.
and Canadian distribution rights to Cannon's
"Guess What We Learned in School
Today," according to Heineman, Cannon
Group chairman Dennis Friedland and
president Christopher Dewey.
as a key supplier of outstanding film fare.
"Now, therefore, be it resolved that the
executive committee of the National Ass'n of
Theatre Owners urges all NATO members to
give the most vigorous support to the Metro-
Goldwyn-Mayer roster of product noted
above, with the expectation that this cooperation
will be beneficial to the entire motion
picture industry."
Sharp Earnings Rise
For Cinerama in '69
NEW YORK—Cinerama, Inc., reported
a sharp rise in earnings in 1969 to $1.1 million,
or 10 cents a share, from $90,931, or
one cent a share, in the preceding year.
Revenue climbed to $46.7 million from
$12.2 million in the same period. The company
said that results of operations from
the Blumenfeld theatre circuit, acquired
Sept. 1. 1968. and from the various Hawaiian
hotels acquisitions, effective January 1
and June 1 of last year, are not included
in the operating results prior to the dates
they were purchased.
William R. Forman, president, said the
Hawaiian hotels, the Blumenfeld theatres
in California and the motion picture distribution
activities contributed to 1969's earnings.
The gain in profit was despite a "normal
seasonal decline" in the Hawaiian hotels'
operation for the fourth quarter last
year and a write-off at yearend 1969 of $1.6
million against its film properties and investments
in motion pictures, according to
Forman.
"A slight fourth quarter loss" from the
company's motion picture distribution activities
was ascribed in part to a decision to
hold back the originally scheduled 1969
release of certain motion pictures for release
early this year.
Martin Ransohof f to Get
Achievement Award
DALLAS— Martin Ransohoff. president
of Filmways, Inc., will be honored here June
25-27 by the American Academy of
Achievement as part of the ninth annual
Salute to Excellence tribute to outstanding
national leaders. The Academy, according
to the inscription on its letterhead, is dedicated
to "the inspiration of Youth—to raise
their sights high, to excel in their endeavors
—through the dramatic annual gathering of,
and salute to, men and women of exceptional
accomplishment in the great walks of
life."
Ransohoff, who will be presented the
Golden Plate award at the formal banquet in
the Fairmont Hotel that climaxes the threeday
observance, is being honored in recognition
of his leadership in bringing to the
screen such films as the Nicol Williamson
"Hamlet" and the student films sponsored
under Filmways' Genesis I & II programs.
As one of the guests of honor. Ransohoff
will join a distinguished group of local leaders
and honor students attending.
Milton Segal Appointed
NGP Vice-President
NEW YORK—Milton Segal has been
appointed vice-president of National General
Productions, it is announced by Dan
Poller, vice-president in charge of production.
Segal, an attorney, joined National General
in 1968 and is responsible for business
affairs of the production company.
BOXOFFICE March 30. 1970

Supreme Court Reverses 'Woman' Ban;
Ballanlyne Acquired
Will Review Two 'Curious Cases By Omaha Investors
WASHINGTON — The U.S. Supreme
Court on Monday (23) found by a vote of
6-to-2 that Kentucky could not bar the exhibition
of the film, "I, a Woman," and
Am
agreed to review two cases involving "I
Curious (Yellow)," which observers predicted
may lead to a new court definition of
obscenity.
In the latter instance, the court agreed to
determine whether "Yellow" is illegally obscene
in reviewing the Maryland State Censor
ban on the picture and a case from
Massachusetts where a Boston theatre owner
was convicted and the manager fined for
violating the state's obscenity law.
With these two cases and others involving
a Texas "underground" newspaper and a
Post Office ban on distribution of obscene
matter, the court will consider a full range
of federal and state censorship laws as
applied to both printed and filmed materials.
The hearings of both the Maryland and
Massachusetts cases involving "Yellow" will
be held next fall.
In the "I, a Woman" case, police at Louis-
NGC Names 18 Winners
In Managerial Drive
LOS ANGELES—Sixteen NGC Theatre
Corp. theatre managers and two district
managers have been named winners of the
special October-December Drive dedicated
to William H. Thedford, vice-president
and
director of theatre operations, it is announced
by Nat D. Fellman, president of
the theatre division.
Trips to Hawaii for two were won hy
Oscar Nyberg, Southern California district
manager, San Diego; Ralph Batschelet, manager
Centre Theatre, Denver, and Roy
Quinn, manager Fox-Rossmoor Theatre, Los
Alamitos, Calif.
Showmanship Recognition Awards were
won by John Meinardi, Mountain-Midwest
district manager, Denver; Oscar Nyberg,
Southern California district manager, San
Diego; Len Kaplan, Plaza Theatre, New
Dorp, Staten Island, N.Y.; Dean Matthews,
Spartan Twins, Lansing. Mich., Ralph Batschelet,
Centre Theatre. Denver, Colorado;
George Nichols, Plaza Theatre, Tulsa, Okla.;
John R. Raylor. Fox Theatre, Provo, Utah;
C. A. "Cobbie" Stewart, Antioch Theatre,
Kansas City, Mo.; Phil Hill, Fox White
Lakes, Topeka, Kas., and George Hunter,
Fox Theatre, Springfield, Mo.
California theatre managers who were
honored included James B. Peters, Fine Arts
Theatre, Beverly Hills; Jim Cancio, Fox,
Bakersfield; Roy Quinn. Fox-Rossmoor,
Los Alamitos; Harold Brislin, Cinemaland,
Anaheim; John Ellison, California Theatre.
San Diego, and Frank Arcure, Wilson Theatre,
Fresno.
Also Don Getrum, Crest Theatre, Reno,
Nevada, and Don M. Henning, McDonald
Theatre, Eugene, Ore.
ville, Ky., had seized the film. The theatre
manager, a vice-president of the corporation
and the projectionist were convicted by
a jury of violating the Kentucky obscenity
statute, but the Supreme Court reversed the
convictions without comment.
Two dissenters on the court. Chief Justice
Warren E. Burger and Justice John Harlan,
asserted that the states should have the power
to enforce their own standards on obscenity
and pornography.
"In my view," Burger said, "we should
not inflexibly deny to each of the states
the power to adopt and enforce its own
standards as to obscenity and pornographic
materials. States ought to be free to deal
with varying conditions and problems in
this area. I am unwilling to say that Kentucky
is without power to bar public showings
of this film."
Harlan said: "If this case involved obscenity
regulation by the federal government,
I would unhesitatingly reverse the conviction.
I cannot say that Kentucky has exceeded
the constitutional speed limit in
banning public showing of the film within
its borders."
Elmer Bills Jr. Elected
President of UMPA
KANSAS CITY—Elmer Bills jr., independent
exhibitor of Salisbury, Mo., has
been elected president
of the United Motion
Picture Ass'n. He succeeds
Dick Conley of
Fox Midwest Theatres
who becomes chairman.
The other new officers
are Leon Hoofnagle,
district manager
of Commonwealth
Theatres, first vicepresident;
Dick Dur-
Elmer Bills jr.
wood, vice-president of American Multi-
Cinema, Inc., second vice-president, and
Paul Kelly, vice-president of Dickinson
Theatres, treasurer. Chuc Barnes was reelected
executive secretary.
UMPA sponsors the
Rama convention here.
annual Show-A-
Cheryl Crawford Acquires
'Precious Bane' Rights
NEW YORK — Theatrical producer
Cheryl Crawford has purchased Mary
Webb's "Precious Bane," which will be
made into a film, her first, for the Newman-
Foreman Co. headed by Paul Newman and
John Foreman.
Irish playwright Thomas Murphy will do
the screen adaptation. Announcements of
cast and director are forthcoming, but Miss
Crawford said Joanne Woodward had expressed
interest in the principal role.
OMAHA—The usual story of the conglomerate
absorbing a local business has
been reversed in the case of one Omaha
firm. A group of private investors, mostly
Omahans, have organized Ballantyne of
Omaha, Inc., which has acquired the assets
and business of Ballantyne Instruments and
Electronics, Inc., from Ogden Corp., a New
York-based conglomerate. The purchase
was consummated in Omaha last week.
Ballantyne is a pioneer Omaha firm that
manufactures projection and sound equipment
for motion picture theatres, and Flavor-Crisp
deep-fat pressure cookers for restaurants
and food service organizations. The
company was founded in 1932 by R. S.
Ballantyne and in 1961 was sold to ABC
Vending Corp. In 1967, ABC merged with
Ogden Corp. and Ballantyne became a subsidiary
of Ogden.
J. Robert Hoff, who was president and
chief executive officer of Ballantyne Instruments
and Electronics, Inc., heads the group
of investors and will remain as president of
the new company.
In addition to Hoff, directors of the new
company will include Edward J. Nelson,
executive vice-president of the firm; Yale
Richards, legal counsel for Ballantyne; Paul
F. Seiger, special representative in industrial
finance at First Mid-America, Inc., all of
Omaha; and Russell Brehm, president of
Douglas Theatre Co. of Lincoln.
Financing was arranged by the Omaha
investment banking firm of First Mid-America,
Inc. Representing Ogden Corp. was
Peter Allen, associate counsel.
The plant and offices of Ballantyne are
located at 1712 Jackson St.
First 'M*A*S*H' Openings
In 24 U.S. Key Theatres
NEW YORK—M*A*S*H," 20th
Century-Fox's
irreverent war comedy which has
been banned from showing on all military
bases, opened in its first widespread engagements
last week in 24 key theatres throughout
the country.
Among the houses playing the Ingo
Preminger production are Richmond, Cleveland;
Gopher, Minneapolis; Plaza North.
Buffalo; West Gate No. 1, Portland, Ore.;
Regency No. 1, San Francisco; Cinema I,
Hollywood; Gold Coast Drive-In, Fort
Lauderdale; Fox, Las Vegas; and Buena
Vista, Tucson.
Ralph Nelson in London
HOLLYWOOD — Producer-director
Ralph Nelson, who directed and co-produced
with writer James Lee Barrett the MGM
release, ". . . tick . . . tick . . . tick . .
.,"
which has been scheduled for the Valladolid
Film Festival in Madrid next month, is now
in London doing pre-production for "Flight
of the Doves" and will then go on to Madiid
to attend the festival.
8 BOXOFFICE :: March 30, 1970

Parliament Attacks
Film Pornography
LONDON — Film pornography came
under attack in both Houses of Parliament
last week. In the House of Commons, the
home secretary defended police action in
seizing the film. "Flesh," by Andy Warhol,
from the Open Space Theatre under the Obscene
Publications Act.
"I would support the police when they
act in response to complaints from the public
in investigating these matters. There was a
great deal of pornography, causing concern
to many people," said the home secretary.
Although the director of prosecutions has
advised that criminal proceedings in
respect
to "Flesh" were not justified, the matter has
been referred to the Greater London Council
to consider whether proceedings should be
taken under the cinema licensing provisions
of the Cinematograph Act 1909.
In an attack on "sordid, flabby sex films"
in the House of Lords, Lord Willis called for
stronger action against these "merchants of
the dirty dollar." Films showing in New
York "would make your hair stand on end."
Such films were no more than the equivalent
of a shot of heroin, said Lord Willis. He was
speaking during a debate on the Films Bill,
which was given an unopposed second reading.
This bill extends the life of the government's
National Film Finance Corp. for a
further ten years and authorizes an additional
loan of five million pounds to the
corporation.
Distributors Are Listed
For Fanfare's 'Losers'
HOLLYWOOD—Joe
Solomon, president
of Fanfare Films, announced the names of
distributors for his company's May 27 release,
"The Losers," as follows:
Albany-Buffalo: Minna Zackem: Atlanta:
Glenn Simonds; Boston: Harvey Appell;
Charlotte: Walter Pinson; Chicago: Vic
Bernstein; Cincinnati: Milt Gurian; Cleveland:
Toni Doane; Dallas: Fred Bieresdorf;
Denver: Chuck Lloyd; Detroit: Martin Zide:
Indianapolis: Tom Goodman; Jacksonville:
Charles King; Kansas City: John Wangberg:
Los Angeles: Chuck Newman; Memphis:
Henry Hammond; Milwaukee: Ed Gavin;
Minneapolis: Ben Lander; New Orleans:
Mamie Dureau; New York: Don Schwartz;
Oklahoma City: Harry McKenna; Omaha-
Des Moines: I. Sokolof; Philadelphia: Joe
Quinlivan; Pittsburgh: Dave Silverman;
Portland: Terry Crawford; Salt Lake City:
Fred Palosky; San Francisco: Hal Gruber;
Seattle: Jim Beale; Washington: Ross Wheeler;
Canada: Astral Films.
"The Losers" was shot in the Philippines
and is Fanfare's most ambitious project. It
is an action-adventure film starring William
Smith, Bernie Hamilton and Adam Roarke.
Fanfare plans personal appearance tours
for May 27 in various parts of the country
and dominant saturation campaigns are now
being set up for the initial dates.
'Escape to Africa' Is Next
On Ivan Tors' Lineup
HOLLYWOOD—Ivan Tors Films, Inc.,
has scheduled the feature film, "Escape to
Africa," and signed S. S. Schweitzer to write
the screenplay from an original idea by Ivan
Tors, it is announced by Howard H. Lipstone,
executive vice-president.
"Escape to Africa" is an adventure in survival
for people at home in the jungles of
civilization but innocents before the hazards
of nature.
Schweitzer wrote the screenplay for the
recently released feature, "Change of Habit,"
starring Elvis Presley and Mary Tyler
Moore, and the forthcoming features, "Hornet's
Nest," starring Rock Hudson and Sylvia
Koscina, and Mirisch's "Hellboats" with
James Franciscus. Just prior to joining the
Tors organization, Schweitzer completed the
screenplay for "Way Out." which Cinema
Center 100 is preparing for an early start
date.
"Escape to Africa" is the third project
set for his 1970 production slate by Tors,
who is now in Africa selecting location sites
for "Elephant Family," one-hour special for
the 1971 season on the NBC Television Network.
Announced earlier was the acquisition
of screen rights to "The Mind Thing," supra-natural
suspense novel by Frederic
Brown, and the signing of Roger Lewis to
write the screenplay and produce the feature.
Tors recently completed the adventure in
hydrospace, World Premiere: "The Aquarians,"
to be presented by Universal Studios
on the NBC Television Network, and his
"Conversation With a Shark," feature-length
nature adventure for initial theatrical release,
is currently being edited.
Gary Schrager Is Elected
Allied Artists Secretary
NEW YORK—Gary Schrager has
been
elected secretary of Allied Artists Pictures
by the board of directors, it was announced
by Emanuel L. Wolf, president and board
chairman. Schrager will continue to serve
as resident counsel, a position he has held
since April 1969.
Schrager served with a New York law
firm and then was trial counsel in the defender's
office of Nassau County for three
years. After a brief time in private law practice,
he joined Allied Artists and was named
assistant secretary last December.
Life and Look Feature
'Myra Breckinridge'
NEW YORK — Both Life and Look
magazines devoted articles to 20th Century-Fox's
"Myra Breckinridge" within a
week of each other. Look magazine featured
Raquel Welch on its cover and had six
pages on the film under the headline, "Raquel
Welch and Mae West Talk About Men.
Morals and 'Myra Breckinridge.' "
Life magazine had a three-page article
with photos and text and featured Misses
West and Welch with co-stars John Huston
and Rex Reed.
Columbia Sales Drive
Salutes S. Schneider
NEW YORK—With the theme, "The
Torch of Leadership," Columbia Pictures
has launched its first
domestic sales drive ot
the year as a salute to
its president, Stanley
Schneider, it was announced
here by Norman
Jackter, vicepresident
in charge ol
domestic distribution.
The 13-week drive got
under way Friday
(27) and will run to
June 25.
Jackter pointed out
Stanley
Schneider
that Columbia has a
strong group of pictures already in release
plus a sufficient number completed or in
advance stages of production to assure a
supply equal to that of 1969.
lie said the sales drive will get a huge
impetus from such films as "Funny Girl,"
"Oliver!", "Cactus Flower," "Easy Rider"
and "Bob & Carol & Ted & Alice," as well
as many others going into release.
New films, he said, include "Marooned,"
"Loving," "The Liberation of L. B. Jones,"
all of which have opened, plus the upcoming
"A Walk in the Spring Rain," "Riverrun,"
"The Executioner," "The Reckoning" and
"Getting Straight."
Starting later this month a special monthly
newsletter will be distributed to all Columbia
sales personnel in
the U.S. and Canada and
will include the late standings on the sales
drive plus news of current and upcoming
product.
The domestic drive coincides with the
company's international sales campaign,
launched February and ending May 30 and
keyed to the theme, "Columbia Leads the
Way Into the '70s."
Resnick Joins Durwood
As Aide to President
KANSAS CITY—Stanley H. Durwood.
president of American Multi-Cinema, Inc.,
has named Joel H. Resnick as an assistant
to the president.
Prior to joining AMCI, Resnick served
as special assistant to Jim Velde, general
sales manager of United Artists, since 1967.
Previously, Resnick. an attorney, was with
the law firm of Phillips, Nizer, Benjamin,
Krim and Ballon.
Durwood stated that Resnick's primary
assignment will be to coordinate the company's
naitonal expansion program, researching
new locations and new markets with the
Roger L. Cohen Co., real estate agent.
'Chaillot' for Expo '70
NEW YORK — "The
Madwoman of
Chaillot," the Warner Bros, motion picture
release starring Katharine Hepburn in the
title role, has been selected as the United
States entry in the first International Film
Festival in Japan, to be held April 1-10 in
Oska, site of Expo '70.
BOXOFFICE :: March 30. 1970 9

Frankel Predicts Profit
For Warners Studio
NEW YORK—William V. Frankel chairman
of Kinney National Service, Inc., parent
company of Warner Bros., in an interview
in the Wall Street Journal last week,
pointed to economies effected in the motion
picture operation and asserted; "We are
looking carefully at distribution, also at utilization
of studios. Instead of no income,
you'll get income."
Frankel said that all but three WB film
releases for 1970 were made by the previous
management, with the three-picture supplement
from the new management including
"Woodstock," film presentation of the
Woodstock music festival, which premieres
this month.
"From 1971 on," Frankel said, "it's all
us.
We'll stand or fall."
He continued: "We think we've supplemented
the product, effected sufficient economies
and brought into the studio television
serials. We're beginning to get revenue and
make use of the studio. We think we'll do
1970. We think we've begun to
fairly well in
put this on a good business operating basis."
Frankel referred to the recent WB contract
for several TV series to be filmed at
the Burbank studio and said the next step
will be for Warner Bros, to develop television
productions itself "so we can get some
of the profits."
The Burbank studio properties, located
on 105 acres of land, were sold some time
ago to Toluca Lakes Development Corp.,
a 93 per cent-owned subsidiary, and were
leased back at $1 per year. Frankel said
the 7 per cent of Toluca not owned by WB
is owned by "a real estate man" who "when
the time comes to decide what to do with
the property . . . gets a piece of the action."
He added, however. "Every day we leave
that property alone, it gets more valuable,"
and "If we do what we want to do, it'll remain
a studio."
Nicol Willicmison Entertains
President Nixon and Guests
WASHINGTON—Government officials,
foreign diplomats, members of Washington
society and Columbia Pictures executives
comprised the distinguished audience that
gathered at the White House Thursday evening
(19) as guests of President and Mrs.
Nixon for Nicol Williamson's one-man
show of songs and dramatic readings.
Williamson, star of the highly-acclaimed
Filmways production of "Hamlet" and the
upcoming film "The Reckoning," both for
Columbia, presented excerpts from Shakespeare,
Osborne, Beckett, Miller and O'Neill,
and sang both traditional and contemporary
ballads.
Representing Columbia at the White
House were board chairman A. Schneider,
president Leo Jaffe, senior executive vicepresident
Jerome S.
Hyams. and vice-presidents
J. Raymond Bell and Marion F.
Jordan.
10
Houston's Sportfilm Plans
Producing in Hollywood
HOLLYWOOD—Sportfilm, Inc., a Houston,
Tex., corporation, has been formed
to produce a minimum of four features in
Hollywood this year. Based in Houston and
with local offices at 7707 Sunset Blvd., the
corporation has as officers Russ Vincent,
president and treasurer; Frank B. Waters,
vice-president, and William McCarthy, secretary.
The latter two are Texas industrialists.
First of the four films, all to be released
through World Premiere Distributors which
also is headed by Vincent, will be "How's
Your Love Life?" from an unproduced
play by Giovanni Castagna. The film version,
which will be a contemporary backstage
drama with music, is set to roll in
color in Hollywood, with casting now under
way by George Moskov. Newcomers
with theatrical backgrounds are being
sought.
Negotiations are under way for a legitimate
theatrical production of "Love Life"
in Las Vegas.
Four Are Ford Winners
In Will Rogers Raffle
NEW YORK—The Will Rogers Memorial
Fund national office here has announced
the winners of this year's Will Rogers
raffle. The four grand prize winners of a
Ford Custom 500 are UA Theatres, Dallas;
Robert Solomon Assoc, Detroit; E. Alexander,
Rogers Hospital, Saranac Lake, and
Lona G. Pierce, East Riverdale, Md.
Winners of vacations in Miami and Las
Vegas are, respectively, Fred B. Dressel,
Montclair, N.J., and Albert Weis, Savannah.
The Rogers Fund also distributed prizes to
92 runners-up.
CUE Names Ed Lamb to UK
As Ass't Sales Manager
LONDON—Ed Lamb has been appointed
assistant sales manager for Commonwealth
United in the United Kingdom, it was announced
by Macgregor Scott, the company's
general manager for Europe. Lamb will
assist Frank Chapman, Commonwealth
United's sales manager in England.
Lamb has, for the past 27 years, been with
Warner-Pathe and Associated-British Pathe.
He will headquarter at Commonwealth
United's Knightsbridge offices in London.
Record Album Interviews
Out on 'Darling Lili'
NEW YORK—An interview with the
stars and producer-director of Paramount's
forthcoming "Darling Lili" is being supplied
in record album form to radio stations
across the nation. Julie Andrews, Rock
Hudson and Blake Edwards are heard on
the album, which is tailored so that local
personalities will appear to be interviewing
them. The album can be used in its entirety
or in segment form, according to a station's
needs.
Chairmen Announced
For NAC Convention
CHICAGO—Appointment of convention
and exhibit chairmen for the 1970 National
Ass'n of Concessionaires meeting has been
announced by NAC president Julian Lefkowitz.
The convention will be held November
1-5 at the Americana Hotel in Bal Harbour,
Fla., in conjunction with the Motion Picture
Theatre Equipment and Concessions Industries
tradeshow, co-sponsored by NAC, the
National Ass'n of Theatre Owners and Theatre
Equipment and Supply Manufacturers
Ass'n.
The chairmen are: Melvin Wintman,
executive vice-president. General Cinema
Corp., general convention chairman: Van
Meyers, senior vice-president, Wometco Enterprises,
exhibit committee, and Richard
Grossman, director of concessions for
Walter Reade Organization and Larry Blumenthal,
president of Flavo-Rite Foods, cochairmen
of the convention program committee.
Laurence Harvey to Finance
Five Plays at Oxford
LONDON—In an unusual blending of the
legitimate stage and the motion picture field,
Laurence Harvey Productions has agreed to
provide necessary funds for the production
of five new plays at the new Samuel Beckett
Theatre at Oxford University, England, over
the next seven years,
for which Harvey will
receive first option rights for motion pictures.
Harvey, in effect, is underwriting a total
of 35 plays over the seven-year period under
a new program aimed to create experimental
theatre with possible later commercial outlets
for films, television or other entertainment
media.
'Love Story' Is Advancing
On Best-Seller Charts
NEW YORK—"Love Story," the Erich
Segal novel which Paramount Pictures recently
completed filming, has moved from
eighth to seventh place among the nation's
best-selling fiction. Published by Harper &
Row only six weeks ago, the novel has appeared
on the New York Times Book Review
list for four weeks, moving a notch
higher each week.
The film stars Ali MacGraw, Ryan O'Neal
and Ray Milland, under Arthur Hiller's direction.
Peter Guber Is Elected
Columbia Vice-Pres.
NEW YORK—Columbia Pictures aanounced
that Peter Guber has been elected
a vice-president of the company. Based in
Hollywood, Guber will report directly to
president Stanley Schneider in New York.
A member of the bar in New York, California
and Washington. D.C., Guber joined
Columbia in 1968 as an executive assistant
in creative affairs. He was raised to full
executive status in 1969.
BOXOFFICE :: March 30, 1970

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CBS Demonstrates TV Color Recorder
For Exhibiting Movies in Homes
NEW YORK—A color electronic video
recorder that will provide for showing motion
pictures on home color television sets
was demonstrated here last week by the
CBS Laboratories division of the Columbia
Broadcasting System, which predicted the
system will be available by the end of the
year.
Speaking at the demonstration, Darryl F.
Zanuck, chairman of 20th Century-Fox,
termed the playback device "the greatest
thing," stating, "It will save our lives. It
will save the motion picture industry."
Zanuck said he would recommend to the
next meeting of the 20th-Fox board of directors
that the company release its entire
library of films more than five years old for
home viewing over the device. He emphasized
that the five-year limit was imposed
to protect theatre exhibitors and added that
exhibitors had nothing to fear from home
viewing because "the revenues we receive
will benefit the entire industry and enable
us to guarantee the exhibitor continued good
product."
Zanuck predicted that the 20th-Fox board
would go along with his suggestion and that
the first films would be available before the
end of the year. He said the rental price of
a movie would not strain the average family
budget, but he did not name a price. A CBS
Millard Kaufman to Script
Sequel to 'Bom Free'
HOLLYWOOD—Producer Carl Foreman
signed Millard Kaufman to write the screenplay
for "Living Free," sequel to the highly
successful "Bom Free," which Foreman's
Highroad Productions will film for Columbia
Pictures. Kaufman is currently meeting with
Foreman to work on the screenplay, which
is based on Joy Adamson's novel.
Another assignment for Columbia is the
picture Larry Kramer will write and produce,
"Forbidden Colors." The film will be
based on the Japanese novel by Yukio Mishima,
but the locale will be shifted to London.
The new project marks Kramer's return
to Columbia, where he had been story editor
in New York and London until 1965. He
was an executive at United Artists before
becoming an independent producer-writer.
Israeli Actress in AIP Film
HOLLYWOOD—An Israeli actress Nira
Barab has been signed to a multiple-picture
contract by American International heads,
James H. Nicholson and Samuel Z. Arkoff,
who will use her in "Hi in the Cellar," which
just went into production.
BOXOFFICE
BAROMETER
This departmental feature appears in
the Showmandiser Section of this issne.
official said he thought the price would be
$5 or $6.
Such devices for home playback also are
being readied by RCA and Sony. The CBS
system uses a film that is electronically converted
to a video picture, and the cartridges,
which play 25 minutes for color and 50
minutes for black and white, must be reproduced
in a special laboratory. The mechanics
of producing the cartridge is designed to
prevent "bootlegging" of home movies, CBS
said.
The first E.V.R. Teleplayers, about the
size of a portable phonograph, will be
marketed by Motorola about September 1
and will be a color unit which also will show
black and white pictures. The initial Teleplayers
are intended for industrial and educational
use with a price tag of $795. Home
models, with fewer features, will sell at
lower prices and can be very simply connected
to the antenna leads of a TV set.
At the demonstration, scenes from CBS's
"Hawaii 5-0," 20th-Fox's "The Prime of
Miss Jean Brodie" and a Charlie Brown cartoon
were shown, with excellent color reproduction.
When asked if the system would be available
to underground film producers, Robert
E. Brockway, president of the E.V.R.
division of CBS, said, "We're not going to
operate as censors. That's not our role."
Original Soundtrack Album
From 'Horses' Released
NEW YORK—The original ABC Records
soundtrack album from Cinerama Releasing's
"They Shoot Horses, Don't They?"
has been nationally released. John Greene
served as associate producer of music and
has been nominated for an Academy Award
this year for his scoring of the film. Many
of his own songs are featured, including the
theme from the film, "Easy Come, Easy
Go," "Out of Nowhere" and "I Cover the
Waterfront."
Film critic Arthur Knight has written
special album notes on the film and its
music.
Jack Haley Jr. to Direct
Columbia's 'Love Machine'
HOLLYWOOD — Jack Haley jr. will
direct the screen version of the controversial
Jacqueline Susann novel, "The Love Machine,"
it was announced by M. J. Frankovich.
Haley, currently directing the Oscar
telecast for the Academy of Motion Picture
Arts and Sciences, is the son of Broadway
and motion picture star Jack Haley, and
to date has won 86 major television awards.
"The Love Machine," a Frankovich production
for Columbia Pictures release, will
be filmed in Hollywood this summer. Irving
Mansfield will
be executive producer.
NASA Invites Boudouris
To Apollo 13 Launching
TOLEDO—Al Boudouris, president of
Eprad, Inc., has accepted an invitation from
NASA (National
Al Boudonris
Aeronautics
and Space Administration)
to attend the
launching of Apollo
13, the nation's third
manned lunar landing
mission, scheduled for
April 1 1, at the John
F. Kennedy Space
Center, Fla.
Boudouris,
who has headed Eprad
(Electronics Products Research and Development)
since its founding in Toledo in
1942, is an electrical engineer and holds a
number of patents, including an aircraft
anti-collision device. He is a former World
War II Navy pilot and radio-radar instructor.
Boudouris, an authority on theatre sound,
projection, design and construction, is a vicepresident
of the National Ass'n of Theatre
Owners and chairman of its Technical Advisory
Committee.
to
He also serves as NATO's representative
the Society of Motion Picture Engineers,
the Institute of Electronic Engineers, the
Motion Picture Research Council, and the
Technical Standards Committee of the U. S.
Standards Ass'n.
Previously he was an officer of the
Independent
Theatre Owners of Ohio, an officer
and director of TEDA. and a director of
TESMA and NATO.
Eprad is a major manufacturer and marketer
of electromechanical equipment and
automation systems for motion picture
houses and drive-in theatres, and electronic
food ordering systems for restaurants, driveins
food operations, schools, hospitals, and
industry.
CBS Features Interview
With 'Patton' Producer
NEW YORK—A radio interview, conducted
with producer Frank McCarthy in
St. Louis on station KMOX, was served by
the CBS radio network to its owned-andoperated
stations across the country as part
of a special "Patton" program broadcast
over the weekend on seven stations in New
York, Los Angeles, Chicago, Boston, San
Francisco, Philadelphia and again in St.
Louis.
McCarthy is currently on a cross-country
tour on behalf of the 20th Century-Fox roadshow
attraction, which stars George C. Scott
and Karl Maiden.
Cinema V Registers Stock
WASHINGTON—A proposed public offering
of 250,000 shares of Cinema V, Ltd.
common stock was registered last
week with
the Securities and Exchange Commission.
The sale will include 200,000 shares by the
company plus 50,000 shares on behalf of
certain stockholders.
12 BOXOFFICE :: March 30, 1970

THE HONEYMOON KILLERS
has won the support of both the
class
and mass audience. Film
critics and film audiences join in
hailing it as a screen masterpiece
which re-creates one of the
most bizarre and harrow^ing
stories in American crime. An
examination of the psychology
of the "American Dream." it possesses
a recognized, basic, and
therefore extra-powerful, entertertainment
appeal. It is a vivid
motion picture, one that cannot
be shrugged off
or quickly forgotten.
A WARREN STEIBEL PRODUCTION
THE HONEYMOON KILLERS
is remarkable, too, for the advertising
and exploitational
campaigns prepared by Cinerama
Releasing Corp. Designed
to attract both the art and the action
audiences, to capitalize on
both the bizarre and the true aspects
of the drama, these campaigns
provide an impact which
is
both immediate and memorable.
Cinerama Releasing has
already demonstrated that there
is a big, fat and solid boxoffice
ahead for showmen who promote
THE HonEvmoon kiuers
.ANOTHER BOXOFFICE KILLER FROMlil
CINERAMA RELEASING CORPORATION
BOXOFHCE :: March 30. 1970 13

HONEYMOON KILLERS' HEATED UP
NEW YORK'S COLDEST WINTER!
Cinerama Releasing Corp. brought '^The Honeymoon Killers" into the
metropolitan I\eiv York area in tvhat was the coldest January in more than
30 years . , . and heated up the town! A sleeper, "The Honeymoon Killers"
gave the media person/dities plenty to write and talk about, and so {lid the
advertising and promotion campaign launched by the releasing company.
This special Boxoffice section is concerned with what was done, and how it
can be duplicated in every situation.
THE HONEYMOON KILLERS'
Nearly 20 years after Martha Beck and Raymond
Fernandez were electrocuted at Sing Sing
Prison for their several "lonelyhearts murders,"
Leonard Kastle wrote and directed, and Warren
Steibel produced, "The Honeymoon Killers." The
feature depicts the bizarre events in the careers of
this strange couple—a 200-pound hospital nurse
from Mobile, Ala., and a sleezy, Spanish-born gigolo
living in New York—with refreshing honesty
and total authenticity.
According to Kastle, "the film does not romanticize
killing, like some motion pictures. Human
beings commit violence, not stereotypes."
STORY BASED ON FACT
And, says Steibel, "Martha and Ray were sordid,
greedy human beings, not heroes or antiheroes.
I believe that the capacity for violence
exists in everyone and, in the picture, we wanted
them to be seen for what they were and not explained
away in Freudian terms."
That they succeeded in this is attested to by
such critics as Pauline Kael, who wrote in The
New Yorker magazine: "A real one-of-a-kind
thing. The Honeymoon Killers' has a strange sort
of austerity and integrity. It is dedicated to realism
. . . uncompromising in its unromantic approach."
STARS AND FILM-MAKERS ARE NEWCOMERS TO SCREEN
There usually is, on a film, at least one name to
which the showman can point with a "look at his
record!" sort of pride. The people responsible for
"The Honeymoon Killers" are creating their own
record . . . with that picture ... at the boxoffice!
Who are they?
Shirley Stoler is a 200-pound actress whose
Broadway and off-Broadway career has been distinguished
chiefly by the fact that she works pretty
steadily in a very uncertain profession. It took
"The Honeymoon Killers" to make her a star . . .
and to confirm her belief "that fat women can be
sexually fascinating and just as erotic as thin
ones."
Tony Lo Bianco, who portrays the murdering
Ray Fernandez, made his professional theatre
debut in "The Threepenny Opera" with Lotte Lenya,
appeared on "Oh Dad, Poor Dad" and in
"Journey to the Day," was a member of the Lincoln
Center Repertory Group and, on television,
has appeared in such series as "Naked City," "Get
Smart" and "The Hidden Faces." He had roles in
"Star" and "A Fine Pair."
Producer of the Emmy Award-winning "Firing
Line," Warren Steibel is a former teacher of English
at Syracuse University and City College, in
New York. Steibel applied to "The Honeymoon
Killers" his expertise as a documentary film maker
for the ABC, CBS and NBC networks.
Leonard Kastle makes his film debut as both
director and screenwriter w^ith "The Honeymoon
Killers." He has enjoyed a career as musician and
composer of operas, orchestral works, choral
pieces, chamber w^orks and a piano concerto.
Cinerama Releasing Corp. Proves
Advertising and Showmanship
Make a Great Picture Even Better!
14 BOXOFnCE :: March 30, 1970

You'll
never
forget
—
them.
THE 4)
HonEvmaDn%
KIUERS f
THE
KILLERS'
HONEYMOON
POSTERS
Pack a "high visibility" wallop as
solid as the figure so prominently
displayed on them! Shown at left,
is one of the two flesh-pink subway
cards used to plug the multipleopening;
below, is the second card,
an adaptation of the one-sheet
available at National Screen. A
theatre front constructed by the
utilization of standard NSS accessories,
plus a giant figure of Fat
Martha straddling the boxoffice
window or over the main entrance
can be a traffic-stopping, talk-ofthe-town
operation.
FLESH AND BLOOD ADVERTISING
FROM CINERAMA RELEASING CORP
AD ART SELLS THE PICTURE
WITHOUT COMPROMISE
Just as "The Honeymoon Killers" is attracting attention
because it tells a story of modern evil without compromise,
so does the advertising campaign sell "The
Honeymoon Killers" as a motion picture entertainment,
for nothing more or less than what it
actually is. The factual
realism of the advertising—as exemplified by the
two pieces of ad art illustrated here—has its own special
appeal. It tells audiences tired of unjustified ad claims of
film "greatness" exactly what "The Honeymoon Killers"
is all about.
That this unique ad approach for a unique motion
picture triumphantly works probably can be explained
by the Shirley Stoler statement that "fat women can be
sexually fascinating" . . . and by the spreading audience
knowledge that "The Honeymoon Killers" compares
more than favorably with such attractions as "Bonnie
and Clyde" and "In Cold Blood."
"The Honeymoon Killers" should be ad-budgeted in
the highest possible bracket, with full-bodied ads in
every possible publication in the community!
BOXOFnCE :: March 30, 1970
*Ray and Martha are in love. They're on a honeymoon.
^CThe bride is in the trunk.)
Martha Beck and
Raymond
Fernandez.
the notorious
"Lonely
Hearts Killers"
paid the
supreme
penalty in
Sing Sing on
March 8, 1951.
THE
HonEvmoon kiilers
15

Put Honeymoon Killers'
On Radio and Television
Discuss the Film With Radio and TV VIP's!
On these are suggested a number of approaches to valuable radio and
television co-operation. But the factual background of this spectacular screen
entertainment opens the way to more than can be suggested here. Radio
and television commentators (and newrspaper personalities!) may have a few
ideas of their own. as to exactly how your showing of "The Honeymoon
Killers" can be fitted in to their own programming or planning. Don't hesitate
to talk about the picture, to ask lor advice and assistance. It's worth the time
and effort!
Late night and off-network vie^ving time
should be the heart of your campaign. GOsecond
television spots, cleared by the National
Association of Broadcasters, exploit the action
elements of this violent, true-life story. These
spots were prepared in cooperation with network
stations to meet their requirements for
acceptable advertising.
Both the documentary and the sensational
screen aspects of "The Honeymoon Killers" are
portrayed in the 60-second and 20-second radio
spots.
Order both the Television Trailers and the
Radio Spots from NSS.
Tabloid Herald
Get Jour full pages of advertising for the price
of one! In Chicago, the theatre's ad agency discovered
that their local tabloid -would take the
Honeymoon'
] Trunk
The woman's hand and arm
outside the trunk, left, represents
one of the victimized
brides of "The Honeymoon Killers."
Use a department store
dummy and a borrowed camp
trunk to duplicate this scene in
your advance lobby! " 'The
Honeymoon Killers' Always
Buy a New Trunk—For the
Bride!"
Reproduced here, as it is reproduced in advertising for
the film, is the "lonelyhearts" ad which led Fat Martha to
Ray Fernandez . . . and both of them to the chair! Perhaps
a local newsman will do a story on local "date clubs" and
similar "lonelyhearts" institutions in your community? Or
radio and television will want to interview sponsors of
such organizations? Go after it!
special four-page herald on "The Honeymoon
Killers" as an insert in their paper ... all at the
same cost of a full page. The herald—a reproduction
of the renowned New York Daily Mirror
from yesterday—is a collector's item. It was the
talk of the town!
21 "^ PaHMftMgfror
J,
>. » » c..,
C9f
KtWlOWil". N V rBlDA\ H^P.tl fiHit ttnMmtm*
HEART KILLERS
DIE CALMLY,
MARTHA LAST
The front page of the New York Daily Mirror
is reproduced as the front page of this spectacular
ll"xI6" tabloid herald which tells the real
and the reel story of "The Honeymoon Killers."
Inside the herald is
reprinted the Daily Mirror
story of the electrocution of the infamous pair,
along with stills from the Cinerama Releasing
Corp. offering. This combination of fact and film
makes a truly impressive handout!
Distribute at theatre and on the street, via a
girl in bridal costume, in shopping centers, main
business sections and terminals. Plant heralds
in hotel lobbies, soda and barber shops, etc.
Back page of this four-page herald ($15. per
1,000, F.O.B.) carries an ad for "The Honeymoon
Killers" with room for theatre and playdate
credits. For imprinting and other details, -write
direct to:
Harry K. McWilliams Associates, Inc.
151 Lafayette Street. N.Y.. N.Y. 10013
Or Phone: (212) 925-5013
16 BOXOFFICE :: March 30, 1970

!
THIS HONEYMOON KILLER' IS FAT . . .
SEXY AND SOLID - WITH THE CRITICS!
" 'The Honeymoon Killers' is
one of
most beautiful
the best and, curiously,
American movies
in recent years! It succeeds
as a kind of chamber drama of
desperate attraction and violent
death."
Roger Greenspun,
New York Times
"That a group of virtual newcomers
to the medium could
come up with a picture so
beautiful and true is most
heartening. 'The Honeymoon
Killers' is the kind of movie that
restores your faith
in the possibilities
for the commercial
American cinema. It is extraordinary."
Kevin Thomas,
Los Angeles Times
"A real one-of-a-kind thing,
'The Honeymoon Killers'
has a
strange sort of austerity and integrity.
It is so literal-minded
that it
resembles a True Detective
account of the case. It is
dedicated to realism . . . uncompromising
in its unromantic approach."
Pauline Kael,
The New Yorker
"A natural for true-crime
buffs. A seedy, sordid crime
sensation that is absorbing,
thanks to fine performances by
Shirley Stoler
and Tony Lo Bianco."
Judith Crist,
New York Magazine
SHIRLEY STOLER
brings a new dimension to motion pictures . . . and to motion
picture merchandising! As Fat Martha in the film, she provides
theatremen with a meaty, off-beat angle that deserves all-out
showmanship attention. The still shown here is No. 3. Other useful
Stoler stills are Nos. 2, 10 and II.
HONEYMOON' GIRL
Romance is where you ''"

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.By
SYD CASSYD
Filmmakers Chart 18 Starts for April,
Five Above Same Month Last Year
Eighteen films have been scheduled to
go before the cameras during April, two
more than in the previous month, and an
increase of five over the same month a year
ago. Twentieth Century-Fox leads in production
starts with four films slated to roll,
while Metro-Goldwyn-Mayer, United Artists,
Universal and Warner Bros, have set
two each.
AMERICAN INTERNATIONAL
WuTHERiNG Heights.
American International
heads Samuel Z. Arkoff and James
H. Nicholson have selected Anna Calder-
Marshall and Timothy Dalton of London
to play the roles of Catherine and Heathcliff
in AIP's new film version of the Emily
Bronte classic, "Wuthering Heights." Robert
Fuest will direct from the screenplay by
Patrick Tilley.
Nicholson and Arkoff assert
that the English classic can be made successfully
only in England with an all-British
cast and all-British talent. The script is
faithful to the novel and preserves all the
characters in the book.
AVCO EMBASSY
C. C. Ryder & Company. To be produced
by Allan Carr and Roger Smith's Rogallan
Productions in association with Joseph Levine's
Avco Embassy Productions, this film
stars New York Jets star quarterback Joe
Namath and Ann-Margret, with Seymour
Robbie signed to direct. Based on an original
screenplay by Smith, the picture will
start location filming in the Southwest. It
is the story of a motorcycle racer and a
fashion coordinator for a New York coutourier
who meet and fall in love.
CINEMA CENTER FILMS
Rio LoBO. This John Wayne western is
scheduled to be filmed at Cuernavaca, Mexico,
with Bill Williams playing the principal
Howard Hawks pro-
role of a Texas sheriff.
duces and directs the film and Robert Donner
is the latest addition to the cast, portraying
a gunfighter.
COLUMBIA
The Horsemen. Producer Edward Lewis
and director John Frankenheimer shot the
second unit of this film last year in Afghanistan,
locale of the story about a man pitted
against nature. This month the first
unit starts work in Spain, with Omar Sharif
and Leigh Taylor-Young starring. The
screenplay is by Dalton Trumbo, based on
a novel by Joseph Kessel.
METRO-GOLDWYN-MAYER
Dark Shadows. This Joan Bennett-Jonathan
Frid starrer, with Dan Curtis producing
and directing, will shoot on location in
New York. Sam Hall and Gordon Russell
have written the original screenplay utilizing
the same setting as the popular television
series from which the film is adapted.
Revolution for the Hell Of It. A
story about the Yippie movement which
started with the confrontation in Chicago.
Based on Abbie Hoffman's book, this is
being produced by Hillard Elkins and directed
by Jacques Levy. The cast currently is
being selected with the picture starting this
month.
NATIONAL GENERAL PICTURES
Pied Piper. With Walter Wood and Abby
Mann producing this original story by
Mann, this is the tale of a middle-class
American town and the shenanigans of its
14 to 18-year-olds. Alastair Reid directs,
with Richard Thomas heading the cast.
Wood also serves as executive producer.
TWENTIETH CENTURY-FOX
Billy Jack. Based on an original by Ira
Schwartz, this is the story of an Indian war
veteran who returns to Arizona to protect
the rights of his young people in an allwhite
school. To be produced by Tom
Laughlin and directed by T. C. Frank, the
picture rolls
upon completion of casting.
Little Murders. A contemporary black
comedy about the violence of the times, this
is adapted from the Jules Peiffer play, with
Elliott Gould starring and co-producing
with Jack Brodsky. Alan Arkin also stars
and will direct the film. Gould, making his
debut as a film producer, starred in the
original Broadway production.
Making It. Albert Ruddy will produce
this adventure tale of a hip high school
boy of the "now" generation, with broad
social
and sexual overtones.
Vanishing Point. To be produced by
Norman Spencer with Richard C. Sarafian
directing, this Cupid production is a contemporary
chase story about a car delivery
driver who has been on the road for 35
years, set against a three-state desert background.
UNITED ARTISTS
Heir. Noel Black directs from a screenplay
by Erich Segal based on a novel by
Roger L. Simon concerning a rich young
man caught up with the "beautiful people"
in New York's hippie set and involving trips
to Europe and trips in
the never-never land.
Casting has not been completed, but the
film is set to roll in April.
Lawman. Burt Lancaster, Robert Ryan
and Lee J. Cobb star in this Scimitar production,
to be lensed in Durango, Mexico,
with Michael Winner producing and directing.
The original screenplay for the western
was written by Gerald Wilson.
UNIVERSAL
Beguiled. Producer-director Don Siegel
selected Geraldine Page to co-star with
Clint Eastwood in this Civil War drama of
the South to begin shooting on location in
Baton Rouge. The Malpaso-Universal production
was screenplayed by Albert Maltz
and associate producer Claude Traverse.
How to Frame a Figg. Comedy star Don
Knotts and producer Ed Montagne team for
the fifth time with the start of this comedy,
based on their own original story, with
George Tibbies scripting. Knotts portrays a
bookkeeper hopelessly mired in a mass of
double entries thrown at him by a band of
unscrupulous city politicians and a kooky
computer. Montagne both produces and directs.
WARNER BROS.
The All-American Boy. Jon Voight stars
in this original screenplay by director
Charles Eastman about a young prize fighter
from a small town who aspires to be an
Olympic champion. Joe Naar was named
producer of the film by John Calley, executive
vice-president in charge of production.
Saul John Krugman is executive producer.
Death in Venice. Dirk Bogarde plays the
part of a German nobleman who develops a
strange admiration for a youth he meets in
Venice in a story based on the novella by
Nobel Prize winner Thomas Mann. An Alfacinematografica
S.R.L. production written
for the screen by producer-director Luchino
Visconti and Nicola Badalucco, the film will
be shot on location in Venice and Germany.
It will be released worldwide by Warner
Bros.
INDEPENDENTS
Dakota Productions
The Red, White and Black. Rafar Johnson
has been signed by producer Harry
Weed to star in the company's first feature
film. Scripted by Marlene Weed, the film
will be directed by Larry Long and starts
shooting on location in Ft. Davis, Tex., a
national monument situated in Big Bend
County. Johnson stars with Lincoln Kilpatrick
in the controversial story of an allblack
regiment.
Harry Kellerman-CCF Film
To Star Dustin Hoffman
The Harry Kellerman Co. has entered
into an agreement with Cinema Center Films
to produce "Who Is Harry Kellerman and
Why Is He Saying .Those Terrible Things
About Me?" motion picture to star Dustin
Hoffman and directed by Ulu Grosbard,
from a screenplay by Herb Gardner, it was
announced by Jere Henshaw, vice-president
in charge of production for Cinema Center
Films. The script will be adapted by Gardner
from his original short story, with the picture
going before the cameras on location in New
York City sometime this year.
18 BOXOFFICE :: March 30, 1970

NY Exemption Bill Dies
In Legislative Committee
ALBANY—The 2,0()0,0()()-mcml->cr
State
Federation of Labor, AFL-CIO. and the influential
New York State Projectionists
Ass'n, lATSE, took a firm stand that Sen.
Edward J. Speno's Bill No. 775 should go
to the assembly without change. It stipulates
that an "affirmative defense" to an obscenity
charge, so far as a projectionist or film
operator, cashier, doorman, usher, candystand
attendant, porter or manager would
be where none had a financial interest in the
place where the obscenity allegedly occurred
and played no role in booking a
picture or attraction shown.
Assemblyman Prescott R. Huntington (R-
Long Island) asserted, after last year's senate
approval of the measure, that it should
be redrafted for presentation this year, because
"tightening" of its language was necessary.
However, a
reversal of stance via amending
took place following the upper house's
one-sided adoption of the proposal. Several
members of the joint legislative committee
on distribution of offensive and obscene material
then contended that the bill would
permit open sesame for purveyors of "obscenity."
They eventually succeeded in
sidetracking
the legislation.
No Legal Aid for Youths
Banned by Bel Air Cinema
BEL AIR, MD.—With legal protests apparently
having failed without going to
court, the protestors of the "no long-hairs"
policy at the Bel Air Theatre have resorted
to an attempt to force, economically, the
establishment to admit the long-tressed
males.
John Roemer IIL executive director of the
American Civil Liberties Union of Maryland,
sympathizes with the "long-hairs" but
admits that no legal aid has been considered
on the matter.
"We have found no grounds to litigate
cases where people have been turned away
from private establishments because of long
hair," wrote Roemer.
Pickets in front of the theatre included
many of the same young protestors as before
but they were joined by members in the
over-30 category. Signs they displayed
urged would-be customers to join a boycott
of the town's only -movie theatre.
Approve Jersey Updating
MORRISTOWN. N.J.—The planning
board has granted approval to the Morris-
Union Theatre Co. for renovations on the
Jersey Theatre. The Jersey will be the new
home of the Park Theatre, which has been
forced to relocate to make way for the
Speedwell Avenue urban renewal project.
Consider Airer Construction
BREWSTER, N.Y.—Under consideration
is a proposed 94-unit apartment and
townhouse complex, a drive-in theatre and
an industrial development, all in the vicinity
of the town of Southeast on Route 22.
NAC 'Conquering the '70s
Conclave
Centering on Food-Service Vending
CHICAGO—With "Conquering the '70s
With NAC" as the theme, the entire spectrum
of food-service vending will be explored
at the NAC Eastern Regional Conference
and Seminar April 9 at the Americana
Hotel, New York City, by noteworthy
speakers from many facets of the burgeoning
food-service vending industry. Included
will be such segments as in-plant feeding;
food-service vending operators in restaurants,
hotels, auditoriums, arenas, amusement
centers, sports, motion picture theatres;
discount, department and variety
stores; hospitals, schools, etc.
Julian Lefkowitz Keynoter
Speakers who will head the list at the
morning business session Thursday, April 9,
are:
Julian Lefkowitz, L&L Concession Co.,
Troy, Mich., NAC president, who will keynote
the conference; Alex J. Castoldi, director
of concessions, Redstone Management,
Boston, Mass., who will discuss
"Drive-In Innovations"; John Endres, managing
director, Rivoli Theatre, New York
City, who will talk on "Hard-Ticket Concession
Sales"; Maurice Gitlin, president. Continental
Protective Service, Lake Success,
"You Can
N.Y., who will cover the subject,
Stop Employee Theft If You Want To";
Murray A. Perl, president, Facilities Design
Associates, who will discuss "Facilities and
Design for Fast Food Operations in the
'70s"; Melvin H. Siegel, general manager,
theatre concessions, ARASERV, Philadelphia,
Pa., who will talk on "Supervision";
development,
Vern Tessier, director of sales
Hershey Chocolate & Confectionary Division,
Hershey Food Corp., Hershey, Pa.,
who will talk on "The Sweet '70s," and
Morris "Tiny" Weintraub, editor and publisher.
Vending Times magazine, New York
City, who will discuss "The Importance of
Staying Together."
Irving Shapiro Moderator
Moderator of the morning session will be
Irving Shapiro, Concession Enterprises,
Boston, NAC Eastern regional vice-president
and conference co-chairman.
Heading the list of speakers during the
afternoon business session are: Col. Gorham
L. Black jr., director of employment, ARA
Services, Philadelphia, Pa., who will cover
the subject "Personnel Recruiting, Training
and Retaining"; J. C. Evans, vice-president.
Gold Medal Products Co., Cincinnati, Ohio,
who will discuss "Profit Power in Your
Menu"; Albert E. Johnston, vice-president
and general manager, Blum's of San Francisco,
New York City, who will talk on "Four
Businesses Under One Roof"; Donald A.
Karas, publisher. Fast Food magazine. New
York City, who will discuss "Eating Out
Market . . . Opportunity Industry of the
'70s"; Edward A. Mallia. president, Mallia &
Rondinone Associates, New York City, who
will cover the subject "Disposable Items Are
In"; Barry B. Yellen, president, Cinecom
Corp., New York City, whose subject is to
be announced, and moderating the afternoon
session, Bert Nathan, Courtesy Associates,
Brooklyn, N.Y., a past NAC president and
conference co-chairman.
Following their addresses, the industry
representatives will answer pertinent and related
questions from the audience.
Wednesday evening, April 8, there will be
a preconference cocktail reception for delegates
co-sponsored by: Harris International
Popcorn Co., Royal Palm Syrup Corp. and
Theatre Merchandising Corp.
A continental breakfast Thursday morning,
April 9, will be hosted by the Seven-Up
Co., immediately following registration,
which starts at 8 a.m. in the Americana
Hotel. That afternoon delegates will be the
guests at a luncheon hosted by the Coca-
Cola Co. and an evening cocktail reception
following the close of the conference cosponsored
by: Disposables Marketing Services
Corp.; Lily-Tulip Cup Corp., Div.
Owens-Illinois; Miamco Div. The Vendo
Co.; Arthur Sarnow Candy Co., and Stein
Woodcraft Corp.
The conference will be attended by NAC
members and other food-service vending
operators from the entire Eastern region.
Advance registrations are now being received
by NAC headquarters in Chicago at
201 North Wells St. Hotel reservations
should be made directly with the Americana
of New York, where a limited number of
rooms have been set aside.
Nathan to Head Time-Life
Films Sales-Marketing
NEW YORK—Wynn Nathan,
formerly
vice-president of Metromedia program
sales, has been named director of sales and
marketing for Time-Life Films effective
immediately, it was announced by Peter
M. Robeck, managing director of Time's
film sales
film division. Nathan will head all
to network, educational and cable TV markets,
syndication and international markets.
Prior to his post with Metromedia, Nathan
was president and half-owner of TV
Marketeers and also had worked for eight
years with MCA TV, where he was vicepresident
with responsibility for syndication
and a member of the board of directors.
Time-Life Films is in the process of completing
26 half-hour programs in color titled
"The World We Live In," based on Time-
Life Books' nature and science libraries. The
first 12 programs in this series were shown
on NET. Also in production is a series of
four one-hour color specials.
Theatre Plans Pending
READING, PA.—Plans are still
pending
for a restaurant-theatre complex at 9th and
Penn but a proposal to locate a $2.5 million
motel a block away at 8th Street has fallen
through, it was announced recently.
BOXOFFICE March 30, 1970 E-1

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Satyricon 550, Boys in Band 500'
In New York; 'Airport' Again 200
NEW YORK.—Two recently opened films
eclipsed everything else in sight this week.
Fellini's "Satyricon" was top winner in its
second week at the Little Carnegie, while
the newly opened "The Boys in the Band"
was a close second at the Tower East. The
latter is also at State 1, where it's doing
marvelous business, too. These Boys have it.
"Loving" was in its third week at two
houses, the Cine and Cinema 57 Rendezvous,
and doing well
in both situations. Still
continuing to score were "M*A*S*H" for
the eighth week at the Baronet, "Zabriskie
Point" in its sixth stanza at the Coronet and,
in its 14th week at the Rivoli, the everpopular
"Hello, Dolly!"
"Jenny" scored quite high in only its
second week at the Murray Hill. The longest
run honors belong to "Bob & Carol &
Ted & Alice," still very potent in its 24th
frame at Cinema L "Airport," plus the
Easter stage show at Radio City Music Hall,
is making lots of people happy these days,
in its second week there.
(Average Is 100)
Astor What Do You Soy to o Naked Lady?
(UA), 5th wk 85
Baronet—M*A*S*H (20th-Fox), 8th wk 445
Beekman—Z (Cinema V), 15th wk 330
Cine Loving (Col), 3rd wk 230
Cine Lido Man and Wife (Maurer), 13th wk. ...260
Cine Mahbu Slogan (Col) 100
Cinema I Bob & Carol & Ted & Alice
(Col), 24th wk 1 95
Cinema II End of the Road (AA), 6th wk 280
Cinema 57 Rendezvous Loving (Col), 3rd wk. ..340
Cinerama Skullduggery (Univ), 2nd wk 270
Coronet Zabriskie Point (MGM), 6th wk 300
Criterion PoHon (20th-Fox), 7th wk 1 40
86th Street East What Do You Say to a
Naked Lody? (UA), 5th wk 90
Festival The Damned (WB), 13th wk 130
Fine Arts They Shoot Horses, Don't They?
(CRC), 1 5th wk 200
Forum The Molly Moguires (Para), 6th wk 90
Lincoln Art The Magic Christian (CUE), 6th wk. 75
Little Carnegie Satyricon (UA), 2nd wk 550
Murray Hill Jenny (CRC), 2nd wk 290
Pacific East The Mercenary (UA), 2nd wk 65
Paris Tropic of Cancer (Para), 4th wk
Penthouse The Only Gome in Town
110
(20th-Fox), 2nd wk
Plaza Anne of the Thousand Days
1 30
(Univ), 9th wk 175
Rodio City Music Hall Airport (Univ), 2nd wk. . .200
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Theotre Equipment Supply Deolen
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Rivoli— Hello, Dolly! (20th-Fox), 1 4th wk 240
68th Street Playhouse The Milky Woy
(U-M), 8th wk 160
State The Boys in the Bond (NGP) 275
State The Liberation of L. B. Jones
II
(Col) 190
Sutton The Lowyer (Paro), 2nd wk 125
Tower East The Boys in the Bond (NGP) 500
Trans-Lux East The Only Gome in Town
(20th-Fox), 2nd wk 80
Trans-Lux West The Lowyer (Para), 2nd wk. ..110
Victoria The Mercenary (UA), 2nd wk 75
World The Morrioge Manual (Screencom),
4th wk 250
Long Lines in Baltimore
For 'Patton' 3rd Week
BALTIMORE— It was good to see Ihe
long lines forming at the Westview Cinema
I as patrons flocked to see "Patton" for the
third week. The big World War II film
again was the area's top grosser at 250 and
naturally is holding. Also in the 200 ranks
were three first-week attractions — "Zabriskie
Point" at the Charles, "Airport" at the
Crest and Northwood theatres and "The
Molly Maguires" at the Randallstown Plaza.
Boulevard, Perring Plaza Cinema, Reisterstown
Plaza The Shoot Horses, Don't They?
(CRC), 5th wk 170
Charles Zabriskie Point (MGM) 200
Crest, Northwood Airport (Univ) 200
Five West, Pike's, Paramount
Goily, Goily (UA), 4th wk 150
Little Tell Them Willie Boy Is Here (Univ) .
...140
Moyfair The Damned (WB), 2nd wk 170
New— Hello, Dolly! (20th-Fox), 14th wk 175
Playhouse Putney Swope (SR), 19th wk 125
Randallstown Plaza The Molly Maguires
(Para) 200
Senator Cactus Flower (Col), 12th wk 140
Tower Anne of the Thousand Doys (Univ) 125
Town A Long Ride From Hell (CRC), 2nd wk. . .150
Westview Cinema I Patton (20th-Fox), 3rd wk. . .250
York Road Cinema, Liberty Bob & Carol &
Ted & Alice (Col), 13th wk 140
'Hello, Dolly!' Posts 150
14th Week in Buffalo
BUFFALO—One again, as has happened
several times in recent weeks, every firstrun
feature in the city was average or better,
although the percentage range again was
narrow— 100 up to 150. "Marooned" was
the best grosser among the new pictures,
week at the
showing 125 as a result of a first
Granada, while "Hello, Dolly!" carried off
the top 150 in its 14th week at the Century.
Backstage I Am Curious (Yellow)
(SR), 1 4th wk 1 00
Buffalo What Do You Soy to a Naked Lady?
(UA), 2nd wk 1''0
Center The Brain (Para) 1 1
Century— Hello, Dolly! (20th-Fox), 14th wk 150
Colvin They Shoot Horses, Don't They?
(CRC), 5th wk 130
Grenada Morooned (Col) 125
Kensington Zabriskie Point (MGM) 120
Teck Without o Stitch (SR), 5th wk 130
MGM's '2001' in 70mm
Reopens at Ziegfeld
NEW YORK—Stanley Kubrick's "2001;
A Space Odyssey" reopened Wednesday
night (18) at the Ziegfeld Theatre here,
remarking the first time the film was seen in
70mm with six-track stereo sound in the
New York area.
The showing was dedicated to the thousands
of supporters of the highly acclaimed
and controversial MGM presentation and
was attended by many of its fans especially
invited by MGM. Keir Dullea, who stars in
the film with Gary Lockwood and is currently
appearing in the smash Broadway
play "Butterflies Are Free," was present at
a buffet reception at the Ziegfeld following
the film.
Also, stewardesses from Pan Am, as depicted
in the film, were at the theatre for
the "trip" and samples of official NASA
space food were available.
"2001: A Space Odyssey" was produced
and directed by Stanley Kubrick, who coauthored
the screenplay with Arthur C.
Clarke.
J. K. Maitland Is President
Of MCA Records Units
NEW YORK—J. K. Maitland has been
appointed president of the MCA Record Divisions
of MCA and a vice-president of
MCA, Inc., effective Monday (23), it was
announced by Lew R. Wasserman, president
of MCA, Inc.
Maitland will be in charge of worldwide
operations of all MCA-owned record companies.
He will headquarter in Hollywood.
Prior to joining MCA, Maitland was
executive vice-president of music for Warner
Bros., Inc., president of Warner Bros.
Music and president of Warner Bros. Records,
which includes the Warner and Reprise
labels. He was associated with Warner Bros,
for nine years.
Maitland recently concluded a two-year
tenure as
president of the Recording Industrv
Ass'n.
WB's George Lee Named
Board Member of ASCAP
NEW YORK—Ted Ashley,
chairman of
the board and chief executive officer of
Warner Bros., has announced the appointment
of George Lee to membership on the
board of the Amercan Society of Composers,
Authors and Publishers (ASCAP).
Lee, who succeeds John K. "Mike" Maitland,
is a vice-president of Warner Bros,
and head of the company's Music Publishing
Division, which controls a number of music
publishing firms. Among them are Warner
Bros. Music, Ltd., WB Music Corp., Warner-Tamerlane
Publishing Corp., Harms,
Inc., M. Witmark & Sons, Remick Music
Corp., Pepamar Music Corp., New World
Music Corp., Advanced Music Corp., Atlas
Corp. and Weill-Brecht Co.
CARBONS, Inc. ^
"
Box K, C«ilor Knolk, NJ.
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Blumberg Bros., Inc., 1305 Vine Street, Philadelphia—Walnut 5-7240
Norionoi 1 nuoire Supply, PhilaOelphio— Locust 7-6156
Superior Thearre Equipment Company, Philadelphia— Locust 3-1420
National Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y.—TL 4-1736
Cnorleston Theotre Supply, 506 Lee Street, Chorleston 21, West Virginia
Phone 344-4413
Standard Theatre Supply, Greensboro, N. C, 215 E. Washington St.
Phone: Broadway 2-6165
E-2 BOXOFFICE March 30, 1970

Cornell U. Is Offering
Film Production Program
ITHACA, N.Y. — An opportunity to
make a film with a famous independent
filmmaker will be the feature of a Film
Production Studio which is a part of a
broad summer session program to be held at
Cornell University, Ithaca, N.Y.. July 2 to
August 14.
Students will have the opportunity of
learning and taking part in all phases of
producing a feature-length film; camera
work, recording, lighting, acting, editing and
other studio activities. Company -members
will have access to a sound stage, recording
studios, editing facilities and a wide variety
of photographic equipment.
In addition to a limited number of students,
the company will consist of the filmmaker,
who will direct the entire film; a
master cinematographer, and two production
technicians. The total program will be supervised
by Professor Gordon Beck, director ot
the Cornell University Cinema. Company
members will be enrolled in Theatre Arts
370 for six hours of undergraduate or
graduate level credit. Meetings will be held
daily and production sessions will be assigned
throughout the day and evening.
The film will be conceived and scripted
by the director and will be free of any constraints
of commercial enterprises. It will be
shot on the Cornell campus and the surrounding
Ithaca area during the period July
2 to August 14. A work print "in progress"
will be screened publicly at the end of the
session. Shooting will be both synch and
nonsynch and will be in student hands.
Further information and a copy of the
announcement of the summer session 1970,
which includes an application for admission.
may be obtained from Professor Gordon
Beck, B-20 Ives Hall, Cornell University,
Ithaca, N.Y. 14850.
MTS Suing 3 TV Networks,
The NFL and 16 Teams
PHILADELPHIA—Charging monopolistic
practices, a closed-circuit TV company
has filed a damage suit against the National
Football League, 16 of its teams and the
three major TV networks. In its suit in
U.S. District Court, Management TV Systems
of New York claimed the defendants
refused to deal with it for closed-circuit
showings of special football games like the
Super Bowl.
Filed by attorney Bruce W. Kauffman.
the suit charges monopolistic practices in
violation of the Clayton Antitrust Act.
It claims that in December 1969 and
January 1970 the defendants '"jointly and
illegally combined and conspired" to have
the board of commissioners of the Port of
New Orleans cancel a lease for rental of an
auditorium after a deposit was given and
the closed-circuit showing of the Super
Bowl in the black-out city was scheduled.
The suit also claims the defendants conspired
to allocate markets and time slots
among themselves and would not negotiate
with MTS for closed-circuit TV rights on
cities
where home games were played.
BOXOFFICE March 30, 1970
B RO AD\N AY
JJRNEST BORGNINE, who stars as "Fat
Cat" in Paramount's "The Adventurers,"
returned to Los Angeles following a
promotional visit on behalf of the film. He
appeared on the David Frost and Dick Cavctt
TV shows while here. The Paramount-
Joseph E. Levine-Lewis Gilbert presentation
had a triple opening here Wednesday (25)
at the DeMille, Loew's Orpheum and 34th
Street East theatres.
Alfred Parlser,
•
an attorney for ABC Picitires
Corp., and his wife Barbara became
parents for the first time with the birth of a
son. Marie Howard, at Lyins^-ln Hospital
Monday (9). The couple lives in Manhattan.
•
Artur Rubinstein has returned to Europe
following screenings here and in Los Angeles
of Artur Rubinstein—The Love of
Life," the Academy Award-nominated documentary
feature.
•
Larry Kramer, the producer-scenarist for
United Artists' "Women in Love," .showed
his film to Harvard students Tuesday (17).
Sponsored by the Harvard Dramatic Club,
the screening was followed by a reception at
the Loeb Drama Center in Cambridge. The
film, based on D. H. Lawrence's novel,
opened here Wednesday (25) at the Fine Arts
Theatre.
•
Yaphet Kotto, one of the stars of William
Wyler's "The Liberation of L. B. Jones,"
was in town for a round of promotionals on
the Columbia release. Its world premiere
was held Wednesday (18) at Loew's State 2
Century Unit Overcomes
Kennedy Airport Noise
NEW YORK — "The compliments received
from patrons on the soundproofing at
our new Five Towns Theatre is most rewarding,"
reports Martin Newman, executive
vice-president of Century Theatres. The
Five Towns is located in the flight pattern
of jets arriving at Kennedy Airport.
The theatre was designed to eliminate all
exterior noises,
according to Newman. "The
engineering and technical breakthrough in
soundproofing at the Five Towns is unique
and has made the theatre the only building
around Kennedy Airport that we know of
that has been successful in eliminating distracting
noises caused by aircraft."
Klines Buy Valley Cinema
PENNSBURG, PA.—The 434-seat Valley
Theatre, East Greenville, has been purchased
by Jacques Kline, East Greenville,
and his father Jack B. Kline, Boyertown.
The amount of the purchase involved with
the previous owners, Mr. and Mrs. Arthur
B. Clarke and Linwood K. Fenstermacher,
was not disclosed. The new management
plans to continue exhibition of first-run
motion pictures.
and Pacific East theatres.
•
Charles H. Schneer,
producer of Columbia's
forthcoming "The Executioner," arranged
a special .screening for students of
Columbia University's graduate program in
film Monday (16). The filnmiaking course is
headed by Dr. Arthur Barron.
•
Radio City Music Hall has scheduled additional
Easter Week shows for "Airport"
and its stage presentations, "The Glory of
Easter" and "Potpourri '70." A 7:30 a.m.
show was added Saturday (21), Saturday
(28) and Monday (30) through April 4.
•
William Wyler was in town for publicity
appearances on "The Liberation of L. B.
Jones," which he directed for Columbia. It
world-premiered here Wednesday (18).
•
Radio WHN-AM held a one-week contest
here in conjunction with the revival of
"Gold Diggers of 1935" and "Footlight
Parade" (1933) at the Waverly, Regency
and Trans-Lux 85th Street theatres. Oneminute
selections from the musical numbers
in the film were played on the air, with
those identifying the songs getting passes to
the double bill. Both films feature Busby
Berkeley's choreographic genius and are being
distributed by United Artists.
"Oliver!", winner of six Academy Awards
including Best Picture of 1968, began a
second showcase engagement in the New
York metropolitan area Wednesday (25) at
the Guild Theatre and at Columbia Showcase
Presentation Theatres.
Fabian Opens Latham
Ozoner With 'Jenny'
ALBANY—Fabian's Latham Drive-In,
located on Route 9, Albany-Saratoga Road,
one mile north of the Fabian family-owned
Latham Shopping Center, was opened to the
public at 6:30 p.m.. Wednesday (25). The
first feature presentation, "Jenny," the Mario
Thomas starrer, began one hour later.
Originally slated to debut last summer,
construction difficulties were encountered
due to a shortage of workers. A further
delay was encountered because of an inadequate
supply of electrical power and recordbreaking
snowfalls during the winter stopped
all work.
Bill With, long-time manager of the Palace
Theatre in Albany and now area supervisor
of Fabian ozoners, will direct the
Latham.
HERKIMER, N.Y. — Mayor Donald
Reile has disclosed that a New York Citybased
theatre circuit is investigating acquisition
of land near Route 28, north of this
town, as a possible site for building a minitheatre.
At the present time, Herkimer has
no movie house.
E-3

^(McCoH ^cfront
JJAMMER FILMS is more active than at
any time, it would appear following
the news that the company would be making
at least two more films for Associated
British Pictures Corp., in addition to the pictures
it will make for Columbia.
The two new ABPC pictures are "The
Horrors of Frankenstein," which is now in
production at Elstree Studios, and "The
Scars of Dracula." Both films will be fully
financed 100 per cent by ABPC and are the
first in Hammer's history to be so sponsored
by a British company.
A budget of £200,000 has been allocated
for each of the films, which is cheap enough
for almost anyone except Hammer who
knows how to give maximum production
values for a minimum budget.
Jimmy Sangster, who made his name
as script writer and producer of many
Hammer successes, takes on his first assignment
as producer and director, as well as
script writer with the production of "The
Horrors of Frankenstein." It will star Ralph
Bates, Veronica Carlton, Kate O'Mara and
Dennis Price.
"The Scars of Dracula" will be produced
by Aida Young and directed by Roy Ward
Baker, also associated with recent Hammer
productions.
* * =;:
The Writers Guild of Great Britain issued
its list of awards for the film, theatrical,
radio and television activities for 1969. The
James Goldman screenplay for "The Lion
in Winter" was voted the best script for
the
year.
The best British comedy screenplay went
to "Otley," written by Ian La Frenais and
Dick Clement. The best original screenplay
was by Herman Rancher and Anthony
Newley for "Can Heironymous Merkin
Ever Forget Mercy Humppe and Find
True Happiness?"
During the presentation of the awards at
a dinner held at Dorchester Hotel, the president
of the producers association Clifford
Barclay made a speech as guest of honor.
In his address, Barclay stated his belief
that Britain would remain one of the major
filmmaking centers in the world because
it provided a very substantial contribution to
the pool of talent—writers, directors, actors
and technicians. Barclay, however, warned
them that there were "new masters in control
of the industry" who measured success
in terms of profit cash flow and cost effectiveness.
And writers like everyone else must expect
efficient financial and managerial control,
he added.
* * *
Two major new dual cinemas will be
opened by ABC in Leeds and Bournemouth
this month.
The theatres, representing a total investment
of £.600,000, are part of ABC's mammoth
program of theatre modernization,
which also this year includes a triple cinema
in Dublin and the dualing of the Saville
By ANTHONY GRUNER
Theatre in Shaftesbury Avenue, London.
Both Leeds and Bournemouth have been
converted from existing ABC theatres. The
Leeds dual will have a theatre bar and a
separate tavern. Its two theatres will seat
867 to 670.
The Bournemouth cinema also will embrace
a bar and its theatres will seat 644
and 980.
* * *
The Variety Club of Great Britain chose
Danny La Rue as the showbusiness personality
of 1969 at its annual awards luncheon
held at the Savoy Hotel.
Nicol Williamson was selected the film
actor of the year for his performances in
"Inadmissable Evidence," "The Bofors
Gun" and "The Reckoning."
Glenda Jackson received the actress
award for her performance in "Women in
Love."
Bernard Delfont, chairman of Associated
British Picture Corp., received a "Special
Award" for services to the entertainment
industry.
* * *
The British National Film School will
have as its first director Colin Young, the
present chairman of the department of
theatre arts, which includes schools of film,
theatre and television, at the University
of California, Los Angeles. Young, who
takes over the post later this summer, is
also a professor of theatre arts at that university.
* * *
Irwin Margulies is joining Harry Saltzman
as executive producer and general
manager of the company. He will participate
in all Saltzman's motion picture projects
with the exception of future Bond films
produced by Saltzman in association with
A. R. "Cubby" Broccoli.
* * *
Leslie Linder, head of European Production
for Filmways, begins filming "10 Rillington
Place," based on the notorious Christie
Evans murder trials of the 50s. The film
from Ludovic Kennedy's book of the same
name will star Richard Attenborough as
John Christie, a multiple murderer.
Linder personally will produce the picture
for Filmways in conjunction with Columbia
Pictures and Richard Fleischer will
direct the production.
Promote Adventure Film
BUFFALO—Dean Bullock and Ralph
Sward, who are from Utah, have been in
this city dating their true-life adventure picture
"World Safari," which has been presented
on screens in Buffalo, Tonawanda,
Niagara Falls, Hamburg, East Aurora and
other cities in the area. The representatives
of Rainbow Adventures, distributors of the
feature, report good boxoffice and point to
the fact that the film was held for a second
week in the Dipson Bailey in Buffalo and the
Star in Tonawanda.
Will Rogers Hospital Is
Praised by a Patient
BUFFALO—To show the good work the
Will Rogers Memorial Hospital at Saranac
Lake is doing for members of the entertainment
industry, Sidney J. Cohen, a member
of the board of directors and president
of NATO of New York State,
has released
a letter sent to him by Roberta Donaldson,
former cashier at the Granada Theatre.
Cohen made the arrangements for her to
enter the hospital, just as he has done for
other industry members needing the special
attention which only the famous hospital
can give.
The Donaldson letter read as follows:
"Just a line to say that I haven't forgotten
you or your kindness to me but time flies by
and we tend to put things off that should
be done. Would you believe I have been
here six and one-half months now? It doesn't
seem possible. I love it more every day.
There isn't another place like it in the
world. The doctors have done so much for
me and the nurses are beyond belief—the
care they give you, plus sympathy and encouragement.
If only I had come here
sooner, I'm sure I would never have reached
the low point that I did. More people
should know of the wonderful work they
do here. I know how much they have helped
me. I believe they saved my life. Dr. Aynasion
and Dr. BIyde are miracle men in my
book. Hope I don't sound too carried away
but I mean it! Again, my very best to you
and a most grateful thank you. Sincerely,
Roberta Donaldson."
This is the kind of letters that help theatre
collections for the Rogers Memorial
Fund, declares Cohen. He is planning to
attend the board meeting of the Will Rogers
Memorial Fund Tuesday (31) in the Universal
Pictures board room, 445 Park Ave.,
New York City, when he will read the
above letter to board members.
Philadelphia Expansion
By Theatre Confections
BUFFALO—Philip Kates of the Rochester-based
Theatre Confections, has taken another
25-theatre bite of the concessions pie,
expanding in the Philadelphia area by the
purchase of that many theatre refreshment
stands. Kates' company also is in the foodservice
business in airports, parks and public
auditoriums dotting the East and extending
as far west as Idaho.
"We're always looking ahead for any
eventualities," Kates declares, explaining the
venturing beyond the motion picture theatre
business which provided his firm's early
foundations.
loseph M. Curcio Dies
'
BRADFORD, PA.—Joseph M. Curcio,
82, died at Bradford Hospital Friday, February
6. Born in Brindisi, Italy, Curcio came
to the U.S. as a young man and settled in
the Bradford area where he held various
positions. For ten years prior to his retirement
in 1955, he was employed at the Dipson
Theatre. He is survived by seven cousins.
E-4 BOXOFHCE :: March 30, 1970

Carl J. Lang. 85. Dies;
Movie Equipment Inventor
BUFI'ALO—Carl J. Lang, 85, a motion
picture industry pioneer and operator of
Olean's first nution picture theatre, the Star,
died at the Hillside Nursing Home, Otto.
N.Y.. near Olean. recently. He resided at
415 North Tenth St., Olean.
Lang opened the Star ahout 1912 and continued
to operate it until 1917, when he went
into defense work. He wa.s credited with the
invention of the Lang film reel, a rewinder
bearing his name, a camera shutter and
other pioneer motion picture equipment.
For several years he operated the Lang Mfg.
Works. Olean. which produced the items he
invented. Lang was a member of the Society
of Motion Picture Engineers.
Cannon Forms Subsidiary
For Music Publishing
NEW YORK.—Cannon Music. Inc.. has
been formed to publish music as a wholly
owned subsidiary of Cannon Group, Inc..
it was announced by Group officers Dennis
Friedland, chairman, and Christopher
Dewey, president. Heading the new company
as president will be Peter Kauff, 28.
who will slant the output to the youth market.
Kauff is well equipped for his new assignment;
he was previously vice-president
of Premiere Talent Associates, representing
such pop music groups as The Who, Led
Zeppelin and Jimi Hendrix.
Frontier to Handle Sales
For Continental Distr.
NEW YORK — Frontier
Amusement
Corp. of Buffalo has been named sales
representative
for Continental Distributing in
the Buffalo and Albany exchanges, it was
announced by E. Tony Myerberg. national
director of sales for Continental.
Frontier Amusement is operated by Manny
Brown and Ike Erlichman. They will
handle all Continental product out of the
two exchanges.
Continental is the motion picture division
of the Walter Reade Organization.
'Romeo and fuliet' Honored
NEW YORK—El Heraldo. Mexico City's
leading newspaper, has presented Paramount
Pictures' "Romeo and Juliet" with its
highest award, best foreign motion picture
shown in Mexico in 1969.
Plan State Park Theatre
BUFFALO—Bids for the construction of
foundations for a 2.500-seat theatre in the
Lewiston State Park are being sought by
the Niagara Frontier State Park Commission.
The theatre is to be built on a tract
formerly used as a spoil area by the State
Power Authority, along the Niagara River.
The design will follow Greek theatre patterns.
Parking for 750 autos also is planned.
The theatre is scheduled to make the history
of Lewiston and Youngstown areas live
again, similar to that of colonial Williamsburg,
Va.
BUFFALO
Cidney J. Cohen, NATO head in the state,
has distributed the NATO film report
to members of the state organization showing
how features, roadshow films, multiple
engagements and combination bookings are
drawing— East, Southwest, Midwest, Pacific
areas and elsewhere.
A Jwin indoor theatre, each house seating
350, will be built in the new shopping plaza
on Transit Road near Lockport. Called The
Flix, the twin will be built by the Carrols
Development Corp. Ground-breaking is
scheduled for spring. The Flix will be run by
just two people—a manager-projectionist
and a cashier. The manager pushes a button
when the audience is seated and the film
will start. When it ends, it is rewound automatically.
Herbert N. Slotnick, president of
Carrols, says first-run features will be
shown. His company already operates several
similar houses in the Northeast. Tony
Kolinski. former chief barker of the Variety
Club, is assistant to Slotnick.
Tent 7 Women of Variety staged their annual
Easter party for the youngsters at the
Children's Rehabilitation Center Monday
(23) at noon. About 50 children attended,
ranging in age from 6 to 12. The women
distributed chocolate bunnies, Easter baskets,
ice cream, cookies, jelly beans, fruit
and small dolls. Jay "Gandolf the Great"
Boyar entertained with magic tricks. Mrs.
Charles A. Bogges was chairman and Mrs.
Louis DiPirro co-chairman. Assisting were
Mrs. Joseph Schaefer. who performed as the
Easter Bunny; Mrs. Herbert Cohen, Mrs.
Stuart Kraft, Mrs. George Pfeiffer, Mrs.
John Serfustino, Mrs. Kenneth Reuter. president
of Tent 7 Women, and Mrs. Samuel
Dine, in charge of publicity.
Paul L. Wall, sales representative for
Metro-Goldwyn-Mayer in this exchange
area, is enthusiastic over his company's 32-
picture salute to the future, recently announced
by Herbert F. Solow, vice-president
in
charge of production, who declared, "We
a new era of picture making. We are
are in
building MGM to its full production capacity
and we intend to be in the front position
from here on." Wall is now headquartering
on the third floor of the building at
310 Delaware Ave. This is the same building
on the second floor of which the
offices were located for many years.
MGM
Ellis Gordon Films representative Michael
H. Fleisher was in town visiting Sidney J.
Cohen. Gasper "Pat" Mendola and other
exhibitors. Fleisher was tub-thumping for
Audubon's "Libertine" and "Camille 2000"
in
the exchange area.
Joseph P. Garvey, Holiday I and 2 managing
director, Cheektowaga, set up a big
advance promotion campaign for the opening
of Universal's "Airport" Friday (20) in
Holiday 1.
Ben Felcher, National General Pictures
branch manager, is a busy man these days
previewing his new pictures for exhibitors.
Friday (20) Felcher arranged with Cinema
II. Amherst, to tradescreen "The Cheyenne
Social Club." He tradescreened "The Grasshopper"
Thursday (12) and Thursday (19)
he showed theatremen "The Boys in the
Band." The last two features were screened
in the operators hall.
The Lovejoy Theatre, 1171 Lovejoy, is
getting spruced up for spring. This popular
east side community house was started by
the father of the late Jake Rappaport, wellknown
in his day in the industry exhibitor
and distributor circles. One of the features of
the redecorating is the installation of new
draperies through the theatre by Select
Cleaners, Harlem Road. Rube Kantor books
the Lovejoy and the Rappaport family still
oversees
the operation.
. . Fred
Gasper "Pat" Mendola returned from a
vacation in Miami, Hialeah, Fort Lauderdale
and other sunny points in Florida with
both pockets bulging with race winnings.
Now he is getting his drive-in at Delavan
in shape for opening in mid-April .
Pinzel. operator at the downtown Center
Theatre, also is back from a Florida vacation.
Class Student Services
Adds 8 Units to Circuit
ROCKVILLE, MD. — Class Student
Services, 414 Hungerford Dr., Rockville.
through its wholly owned subsidiary, Holiday
Theatres, has purchased a circuit of
eight motion picture theatres in Florida.
They include theatres in West Palm Beach.
Riviera Beach. Homestead and a movie
house under construction in the Midway
Mall, a Miami shopping center.
With this acquisition. Class' ownership of
motion picture theatres is expanded to II.
The company previously purchased the
three-theatre Dawson-Weinstock circuit in
Pennsylvania.
Daniel D. Richard, president of Class,
said that the company plans eventually to
establish leisure learning centers at
the theatres
to provide new sources of profits during
daytime.
Class recently acquired other companies
in the leisure-time field, including Historic
Tours, New York travel firm. It also has an
agreement to purchase the White's Ferry
Aqua Club on the Potomac River in Montgomery
County.
Charles Orme, English production supervisor,
has been named production executive
by Warner Bros, for "The Red Sun."
Wrile lor delaili
1325 S. WABASH
CHICAGO 60&0S
MyltBl
^"i^ Showmen Are Using
TRAILERETTES
1. Can be used as a prevue service
2. Can be used as cross plug trailer
3. Can be used as advance trailers
BOXOFHCE :: March 30, 1970 E-5

—
. .
. . "They
ALBANY
fl sure sign of spring's arrival was copy on
the reopening of Marotte Bros." Carman
Drive-In in Guilderland Friday (20). Added
to a three-feature adult bill—
"That Woman,"
"Love Feast" and "The Magus"
were free "point pens" to the first 200
patrons! In-car heaters also were gratis. Ben
Coleman directs the ozoner. The early date
for Easter this year was thought to be a
possible reason some automobilers might not
unlock the gates Saturday (28). Heavy winter
snows had melted substantially, although
not entirely.
The Madison Theatre, giving all its facilities
free for the Tuesday (24) showing of the
documentary, "King: A Filmed Record .
Montgomery to Memphis," in memory of
the assassinated crusader for equal civil
rights for all, drew emphasis from Rev.
James E. Beskin, commentator on "Religion
in the News" over WGY and WTEN-TV,
Schenectady. The Methodist minister underlined
the fact that the entire cost, nationally.
of the promotion was borne by outside contributions
and volunteered services and that
the full receipts would go to philanthropic
and civil rights causes approved by a foundation.
In New York state, a nonprofit
group, chartered under state law, will administer
the fund, Rev. Beskin added. He
not only mentioned the Madison Theatre
three times but on the finale, gave its location.
Twentieth Century-Fox's "Butch Cassidy
and the Sundance Kid" was held over (24)
for a seventh record week at Paul Ritchey's
Scotia Art Theatre, Scotia. "Butch," with
seven Academy Award nominations, also is
on screen two at Wright Corp.'s Circle
Cinema, Latham, while "The Only Game in
Town" was on screen one of the suburban
situation . . . "The Looking Glass War"
premiered Wednesday (18) at the Fox, Colonic
. . . Phil Rapp, Fabian city manager,
received congratulations on the Doctor of
Psychology degree received by his son Marvin
in Maryland. The young man, who
studied for eight years in four colleges and
did clinical laboratory work, is serving at
a mental health center in Virginia.
A film festival held by the Albany County
ROJi
Service
The nation's finest *or 40 years!
RCA Service Company
A Division of RCA
3310 South 20th Street, Philadelphia, Penna. 19145
Phone: (215) HO 7-3300 (Pa.)
(609) 963-2043 (N. J.)
Mental Health Ass'n in the Community
Room of Colonie Mall Center was highlighted
by a documentary which Art Linkletter,
TV star, made on the recent tragic
death of his daughter after taking LSD. The
free
festival ran four hours. Motion pictures
play an important role in the educational
programs of mental health groups.
Correction: A typographical error in the
Monday (2) issue of Boxoffice on models
of Schenectady Gazette film critic Louise
Boyka's Agency serving as ushers for the
stage performance of "Fiddler on the Roof"
in the city-owned Palace Theatre here
omitted a sentence. Correct reading was that
the comely gals, with Miss Boyka, were to
appear on "Pick-a-Show," hosted by David
Allen (screen buff) over WRGB, Schenectady.
Larry Boyka, 17, son of the reviewer,
and the Rapp brothers, Phil and Lou, volunteered
to aid Robert Hadley, producer, for
American Theatre League. Hadley has presented,
for three seasons, a series of Broadway
hits, with national touring companies,
at Proctor's Schenectady, managed by Phil
Rapp. Arthur Miller's "The Price" was the
latest.
Roger C. Coryell, assistant publisher of
the Capital Newspapers (Hearst subsidiary)
and attendee at affairs of the old Albany
Variety Club (which conducted an annual
fund-raising drive for Camp Thacher in
cooperation
with the publications), resigned to
affiliate with the Gannet Co., Rochester, in
the same capacity. Coryell, who also patronized
cultural performances given in Fabian's
Palace Theatre under auspices of Albany
League of Arts and other organizations,
served under the late Gene Robb for some
time. In his new post, Coryell's duties will
be similar to those performed here but on
a larger scale. Gannet consists of 34 newspapers,
eight broadcast stations and a CATV
system. He is a native of Georgia. Among
local managers knowing him well are: Joe
Stowell, district chief for RKO-SW; Nill
With, Fabian drive-ins; Joe Pacelli. boss
of the Fox, Colonie, and Ted Moisides, RKO
Cinema Delaware.
Harvey M. Rapp, son of Phil Rapp, Fabian
Schenectady city manager, and Mrs.
Rapp, has received his Ph.D. in education
from the Institute for Child Study at the
University of Maryland. His parents and a
sister, Mrs. Arlene Shapiro, attended the
award ceremony in mid-January at College
Park, Md. Harvey, believed to be the only
son of a motion picture industry man in this
exchange district to earn a doctorate, is a
graduate of Linton High School in Schenectady
and the University of Rochester. He
also studied at Hollins College in Virginia,
at Adelphi College and Hoftra University
on Long Island. His post-graduate studies
were spread over a period of six years, during
much of which he served as a laboratory
or clinical assistant in psychology. He currently
works as a clinical psychologist at
the Fairfax Falls Mental Health Center in
Springfield, Va. One of the brilliant young
man's specialties is the analysis of what
makes a particular child "tick." Harvey is
married to a fourth grade school teacher in
Hyattsville, Md., where the couple lives. A
local paper printed a photograph of Harvey,
along with a resume of his activities.
Ted Moisides, RKO-SW Cinema Delaware
manager, vacationed for a week. Jim
Selah, his assistant, had charge during that
time . Shoot Horses, Dont' They?",
a powerful film about the dance marathon
craze, drew solid patronage after its opening
at the uptown Madison. Friday and Saturday
night of the first week necessitated the
employment of two doormen—Joe Fitzgerald
and Vincent Lopez, the latter temporarily
shifted from the Delaware. Mrs.
Luella Payeur assists Joe Stowell at the refurbished
uptown house.
Ed Isabel charged $1.75 for adults and $1
for children to view "Funny Girl" at the
Rialto Theatre, Amsterdam. The musical
hud one nightly showing Monday through
Thursday, with two showings on weekend
evenings, as well as Saturday and Sunday
matinees. Columbia's acclaimed grosser
was a marked change in film fare after "I
Am Curious (Yellow)."
PHILADELPHIA
Uarold Henderson has joined Cinerama Releasing
Corp. as branch manager. He
formerly served in the same capacity for
Paramount Pictures—until a few weeks ago
when he switched offices but not titles.
Friends of former Vine Streeter Jack H.
Harris, now a Hollywood producer and
president of Tony Lynn Productions, are
watching with interest the fireworks in the
$30 million damage suit he has filed against
the Motion Picture Ass'n of America, National
Theatre Owners, Gulf & Western
Corp. and Paramount Pictures. He claims
the groups and companies named in the suit
banned together to urge a boycott and to
label as pornographic his film import from
Denmark, "Without A Stitch."
Since all the to-do about "1 Am Curious
(Yellow)," raised by local city officials last
summer, X-rated films are coming and going
in local theatres with nary a complaint. Now
playing in center-city houses are such eyebrow
raisers "What Do You Say to a Naked
Lady?" and the homosexual saga, "Sticks
and Stones." Looks like sexploitation films
are here to stay in our town or at least until
the moviegoing public tires of them.
. . . Lee Gruber and
Larry Levy is showing off his talents to
home-towners in "Canterbury Tales," currently
at the Shubert
Shelly Gross, principals of Music Fairs, will
not open their Camden County tent
theatre
this summer. Instead, they will concentrate
all of their activities at their more highly
trafficked Valley Forge tent . . . Mrs. Virginia
Fox, widow of Melvin J. Fox, the
motion picture theatre circuit owner who
died in March 1968, has remarried. The
E-6 BOXOFFICE March 30, 1970

. . . The
groom is George Friedland, a former longtime
president ol Food Fair Stores.
The psychcdically painted airplane which
is featured in MGM's "Zabriskie Point"
made a one-day promotional stopover in our
town Tuesday (17). It was on view to the
public and press at International Airport. In
each city that the plane stops, art students
from two local colleges are invited to add to
the plane's colorful decor by writing or
drawing graffiti on one square foot of the
plane's fuselage. Just what our local college
selectees inscribed thereon, this corner was
not able to determine.
Other MGM items: Hal Owens, the company's
office manager in Washington, is now
at the local exchange on a temporary basis
to help reorganize the place to fit into
MGM's new economy picture . . . Some
new MGM product that probably will be
breaking locally within the next 30 days
include "The Walking Stick," "Zigzag,"
"Five Man Army," "The Same Skin," "Captain
Nemo and the Undei^ater City" and
the multiple rerelease of the classic "Ben-
Hur."
National General Picture's "A Boy Named
Charlie Brown" opened big in one center-city
theatre, the Boyd, and nine suburban houses
Wednesday (18). All theatres are selling
special discount tickets to school groups . . .
Walt Disney's vintage classic, "Fantasia,"
broke house records for its opening day and
the first week of its recent release at the
Baederwood Cinema. In the same vein, the
Disney-produced extravaganza, "Disneyland
on Parade," featuring all the famous cartoon
characters come to life, smashed all house
records during its recent run at the Spectrum.
These are two instances in which
family-type entertainment really made it big
at the boxoffice.
At United Artists, Carol Leeman succeeds
stenographer Barbara Zborowski, who left
Friday (13) to await the birth of her baby,
expected in May . . . Sherry Katz. secretary
to branch manager Buddy Golden, has returned
from a one-week vacation in Aspen,
Colo., where she enjoyed the sun, snow and
skiing . . . Also back at her job is Mary
Bender, secretary to publicity man Max
Miller. Mary was seriously ill for about
four weeks . . . Monday (16) Dorothy Salmons
was feted by her fellow workers with
a birthday cake.
Avco Embassy has moved back the announced
opening of its controversial fi!m,
"The Swimming Pool." Scheduled to open in
a multiple saturation booking April 22. it
now will not open until around May 20. The
film, starring Romy Schneider and Alain
Delon, is hinted to be based on a current
French murder scandal . . . Avco Embassy
recently tradescreened another film that may
kick up a little excitement. It's the Englishproduced,
X-rated "Monique," which is said
to be big boxoffice all over Europe. The
picture was shown to local exhibitors Friday
(20) at the Top of the Fox screening room.
Christopher Jones stars in Columbia's
"The Looking Glass War."
PITTSBURGH
The industry is being plagued by all sorts of
hills being introduced in the Pennsylvania
General Assembly almost daily—tax
bills, obscenity bills, etc.—and it's getting to
be a real problem to stay ahead of the legislators,
according to George Tice. NATO of
W. Pa. president, who states that up to now.
we have been able to defend ourselves
against these proposals. Problems confronting
exhibitors are discussed almost daily at
the NATO office in
the Fulton BIdg.
Erich Segal, professor-author, was here exploiting
Howard G. Minsky's production of
his "Love Story." Minsky started in the
. .
. .
business here as a film salesman some years
ago . More than two dozen outdoor theatres
were operating in the city district prior
to Easter Sunday and more are opening .
Gateway Theatre had a tie-up with Firestone-Philco
whereby guest tickets were given
for "Marooned."
The Manor Theatre showed an X film
which caused considerable trouble and last
week this RKO-SW house in Squirrel Hill
headed its newspaper advertising with
"We've Missed You . . . We Know Why
You've Stayed Away . . . And We Understand.
But Look at What We have for You
Now. Please Come Back!" Following were
listed three upcoming attractions, plus a
Saturday-Sunday matinee-only show for
kiddies.
Civic Arena attendance, since it opened
in September 1961. passed the 9.5 million
mark and it is expected to hit 10.000.000
this fall.
Mount Lebanon Township is accepting
CATV nonexclusive franchise bids to May
1 . . . Bob Finkel. noted TV producer-director
and nephew of this city's veteran showman
Morris Finkel. has launched a multimillion-dollar
motion picture and TV production
program under the Cooper-Finkel
Co. banner, his partner being Jackie Cooper
. . . C. J. Latta. who in years past was a
local Warner Bros, circuit executive and who
is now president of Variety International
and retired from the field, was honored
Wednesday (25) at a dinner in Dallas. Tex.
The host was Variety Tent 17.
Cigaret sales have dipped since the Keystone
State tax has been increased to 18
cents per pack . . . Exclusive clubs at the
civic arena and at the upcoming taxpayers'
stadium, which excludes those without the
wherewithal, are under fire, notwithstanding
that revenues thus received will help to
pay some of the expenses, the "authorities"
hope ... As completion date approaches,
the taxpayers' stadium remains a "mess" and
parking will be. in all likelihood, the world's
worst, although "experts" have been on the
payroll planning this thing for many, many
years.
The Fulton brought in "Pussycat, Pussycat,
I Love You" . . . The Stanley returned
"True Grit" and "The Sterile Cuckoo."
NATO of W. Pa. urges exhibition members
to report unauthorized use of 16mm
films in their district, forwarding ads, clippings
or programs . . . New Jersey has applied
its sales and use tax to film trailers,
the levy being five per cent on weekly trailer
bills, and Universal, which is a sub-branch
operation here, has a contract clause in
which they seek to charge one and one-half
per cent per month on unpaid film bills . . .
The stage play of "Butterflies Are Free,"
which will be filmed by Mike Frankovich
Productions for Columbia release, was
staged and directed by Milton Katselas. in
years past in exhibition with his father in
East Pittsburgh.
Mrs. Anna C. Kelly Reith died Sunday
(22). .She was the mother of Paul A. Reith of
Theatre Service Corp.. Edward F. Reith
of Pittsburgh Film Service and Grace Benitz,
formerly of Filmrow. Also surviving are
five grandchildren and two great-grandchildren.
Theatres in West Virginia which have
changed hands include: Eastland, Fairmont,
from the late John Urse to Ted Laskey and
Joe Carunchia; Model, Harrisville, from J.
DeAngelis to J. E. Heaton; Alpine. Kingwood,
from F. Bucklew and G. Smith to
Mrs. G. Smith, and the Grand, Philippi,
from Mrs. Mary Wiseman to James H.
Ware . . . NATO of W. Pa. plans dues increases
. . . NSS has been distributing new
fi!m rating system kits of display materials
Casino's feature is "Babbette" and
the Stanley has "The Adventurers."
Two noted outdoor theatres on Route 30
seem to have their months and years of activity
limited. Super 30. the Mideast area's
first de luxe drive-in. near Irwin, financed
by Theodore Grance, has a season or two
to go. This property then will be the eventual
site of another shopping center. The
Maple Drive-In at Circleville seems to be
doomed via a highway relocation. Both are
Associated Theatres operations.
Fulton Mini Thealre;
62nd Associated Unit
PITTSBURGH—The Fulton
Mini Theatre
opened recently as the 62nd unit of As-
.sociated Theatres, which had headquarters in
the Robert Fulton Bldg. here. Seating more
than 250, with wall-to-wall carpeting and
with green and gold decor featured, this
city's first mini-theatre, as such, occupies a
former dark and unrented storeroom at the
corner of the Fulton Bldg. and adjoining the
entrance to the Fulton Theatre, facing the
Sixth Street bridge.
Although the Fulton Mini Theatre policy
will be first-run generally, the opening offering
was "Anne of the Thousand Days,"
which moved out of the Fulton as a carryover.
Associated Theatres, mostly located in this
exchange area, has units in Ohio, Florida
and New York.
BOXOFFICE March 30. 1970 E-7

WASHINGTON
T eo Jaffe, Columbia Pictures Industries
president, along with home office executives
Marion Jordon and Ray Bell, were
White House guests Thursday (19) when
Nicol Williamson, star of Columbia's film
"Hamlet," was the featured performing artist.
It was the third of a series of cultural
evenings in the Executive Mansion initiated
by President Nixon. Jaffe's daughter Andrea,
who is a student at American University,
also accompanied her father.
The film tribute, "King: A Filmed Record
Montgomery to Memphis," was shown
. . .
in 24 area theatres Tuesday (24). The Martin
Luther King Foundation asked Senator
Jacob Javits and Senator Edward Kennedy
to co-sponsor a preview showing for the
communications media Thursday (12) at the
TransLux Playhouse at which producer Ely
Landau was present, as well as Washington
Mayor and Mrs. Walter Washington. Theatres
for the showing of the documentary
were donated by eight circuits: District,
RKO-Stanley Warner, Trans-Lux, K/B, Don
King, Neighborhood of Northern Virginia,
Reade-King and Loew's.
Arthur Hailey, author of "Airport," in
town to promote the movie version's premiere,
said it took a year's research of "total
immersion" to obtain the basic material.
Harold Slate, co-owner of Janus I and 11,
where "The Boys in the Band" is the feature,
said "Boys" is doing "extremely well"
in that they have to turn away customers on
weekends. The Post motion picture critic
said: " 'Boys' looks like a solid hit ... It
works because it sets 'controversial' material
on a familiar, sentimental theatrical foundation.
It's easy to take but one ought to be
skeptical about taking it to heart" . . . Dick
Werner is the manager of Janus Theatres,
having been promoted after two years service
as usher, according to Slate.
Charles Krips, 20th Century-Fox branch
chief, tradescreened "The Games" Monday
(23), "The Kremlin Letter" Thursday (26)
and "Beneath the Planet of the Apes" Monday
(30) at MPAA at 1 p.m.
Sidney Eckman, MGM Philadelphia-based
division manager, had a tradeshowing of
"Zigzag" at the K/B screening room Tuesday
(24) at 2:30 p.m.
Jack Valenti, MPAA president, will be the
Washington Club's speaker at its monthly
Distinguished Guest Luncheon April 1. The
club's April bulletin states: "This dynamic
leader of an influential industry will discuss
the controversial motion picture ratings."
RCil
Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
43 Edward J. Hart Rd.
Liberty Industrial Park
Jersey City, N.J. 07305 Phone: (201) 434-2318
Herbert Schwartz, National General locally
based Eastern division manager, has
accepted the resignations of branch manager
Virgil Jones and head booker Elmer Moore.
A new staffer is Jim Ross, who was a sales
trainee in the home office.
Irv Blumberg and Lige Brien, Warner
Bros, publicists of Philadelphia and the
home office, in association with K/B coowners
Fred Burka and Marvin Goldman,
had three private showings of "Woodstock"
Wednesday (25) at the K/B Cinema, prior to
its opening to the public Thursday (26). The
invitational previews took place at 1 1 a.m.,
3 p.m. and 8 p.m. Among the guest organizations
at the morning preview was the
Motion Picture and TV Council of the D.
C. The evening viewers included the communications
media. The Warner Bros, release
of the full-length Technicolor feature
of the Woodstock Music and Art Festival
envelops "a half-million young people in an
unforgettable experience." Robert "Stan"
Bowden, the company's local head booker,
was seen among the officials greeting guests
at the evening press preview.
Cily Will Prescribe
Fare for
Moviegoers
BALTIMORE — Salisbury's
mayor and
council have passed and signed an ordinance
which is designed to control the type of
films being shown in the town and the way
they are advertised. The movie ordinance
was passed unanimously by the council and
signed by the mayor at a town meeting
Monday (9).
It prohibits "nude and semi-nude pictures
on theatre screens within view of a public
street or highway," bars anyone under 17
from attending films depicting nudity or
sexual conduct and requires public theatres
within the city to be licensed at a fee of
$50.
Citizens living on Salisbury streets in
view of the wide screen of the Outdoor Bowl
Theatre had protested to the council at a
previous meeting that films, described as
"obscene, dominated the neighborhood in
full view of their children." The group said
it was not protesting the films themselves
nor the right of people to see them. Their
protest, they said, was based on the invasion
of their privacy.
Mayor Dallas G. Truitt asked the city
solicitor, Walter C. Anderson, to draw up
an ordinance "to control the type of movies
being shown in local theatres and to guard
against a monopoly of pornographic films
as the only type available to the public."
Movie interests were not represented at
the public hearing that preceded the passing
of the ordinance.
Mayor Truitt recalled that he had tried
two years ago to work out a voluntary agreement
with the manager of the town's theatres
to show at least one general family film
each week. The movie situation in Salisbury
improved only briefly, he said.
Two of Salisbury's theatres are owned and
the other is leased by the Equity Corp. of
New York and is operated by the Panther
Theatre Corp.
BALTIMORE
VATilbert Brizendine, general manager of the
Schwaber circuit, reported a large
crowd attended the election of officers
Wednesday (25) of Heart of Variety Foundati.in
at Variety headquarters.
Leon Back returned Monday (23) after
spending the weekend in Norfolk, Va.,
where he attended funeral services of his
mother-in-law.
Bill Meyers, owner. Po:omoke Drive-In,
le:t the city for the season's opening of the
alter. Bill stays in Pocomoke City during the
drive-in's operation.
Aaron Seidler, buyer-booker, JF circuit;
Irwin Cohen, president, R/C circuit; Bill
Brizendine, general manager, Schwaber circuit;
Joe Bernheimer. buyer-booker, R/C
circuit, and Paul Roth, president, and Robert
Molson, vice-president, Roth circuit,
were among those who attended Paramount's
cocktail party for district and branch managers
at MPAA headquarters Tuesday (24).
Dslegate Loretta Himnierrichter introduced
the bill in the Annapolis legislature
which would tax M movies $50, R movies
$75 and X movies $100. The bill died in
committee and will not even te voted on by
the legislature during this session, which
ends this month.
The East Baltimore has closed. This house
showed Italian language films . . . M. J.
Kneijski, local film distributor, handles highquality
Polish films. They get but one run.
Yet, the requirement for censorship of these
fibns in Maryland costs $50 or more for a
few days run, which makes it an unfair hardship.
The comedy team of Roslyn Schecter,
chairman; Marjory Shriver and Mary Avara,
board members, Maryland censor board, appeared
Monday (16) on the nationwide Dick
Cavett show and Monday (23) appeared on
the Johnny Carson show—which had the
public laughing at them, not with them. A
team like this could bring back vaudeville.
The girls are headed now for Merv Griffin
and the Ed Sullivan shows.
'Patton' Screening Is Held
For Va. Military Institute
LEXINGTON, VA.—More than 1,000
cadets and faculty of Virginia Military Institute
attended screenings of 20th Century-
Fox's "Patton" Monday (9) at the State
Theatre here.
The showings were arranged by producer
Frank McCarthy with Maj. Gen. George
R. E. Shell, superintendent of schools for
VMI.
E-8 BOXOFFICE March 30, 1970

nEws AND VIEWS THE PRODUCTION CENTER
Wallis, Hope Named
For PG Top Honors
HOLLYWOOD—Jacqueline Bisset and
Anthony Quinn have been added to the
celebrities who will present awards at the
seventh annual Publicists Awards Luncheon
Friday, April 3, at the Century Plaza, it was
announced by N4ax Weinberg, Publicists
Guild chairman of the event.
Miss Bisset and Quinn join Richard Burton,
Phyllis Ditler and Godfrey Cambridge
on the dais and Quinn will present the
Guild's Motion Picture Showman Award to
Hal B. Wallis, while the actress will tender
the annual Les Mason Award to the honored
recipient among the five members
nominated this year—Emily Torchia, Frank
Neill, Charles Pomerantz, Jerry Hoffman
and John Strauss.
As previously announced, Phyllis Diller
will accept the TV Showman Award for
Bob Hope, unable to attend due to a previous
commitment, and Godfrey Cambridge
will address the assemblage. Henri Bollinger,
president of the Publicists Guild, will preside.
Technicolor and RME Sign
Videotape Process Pact
HOLLYWOOD—With a favorable rate
for labor set by lATSE, the move toward
expanded use of videotape cameras and
theatrical release prints moves forward with
the signing of an agreement by Technicolor
with RME Group of Communications Cos.
of Columbus, Ohio.
The laboratory tape-to-film transfer agency
of Technicolor, the Vidtronics Division
under vice-president Joseph E. Bluth, told
BoxoFFiCE that the RME trucks can pull up
alongside any stage and record the show or
feature, which is then processed at the
laboratory for theatrical release prints.
The trucks are Hollywood-based and the
laboratory has an exclusive for this area.
Nothing would prevent feature productions
in other sections of the nation. With proper
stories in hand and talent and using the same
company's trucks, producers have a new
tool.
Film Title Changes
HOLLYWOOD—"Brotherly Love" is
new title
the
for "Country Dance," the recently
completed Peter O'Toole-Susannah York
starrer.
Loew's 3-House Purchase
Awaits Federal Court OK
HOLLYWOOD—Another Loew's theatre
will open on Hollywood Blvd., if the federal
court approves the acquisition of the Academy.
Additionally, two other theatres in the
San Fernando Valley, the Holiday and the
Panorama, may be transferred upon Judge
Edmund L. Palmieri's review of the petition
in New York, giving the circuit 2,500 additional
seats in the Southern California area.
Bernard Myerson, executive vice-president,
of the Loew's Theatres, here for a
meeting with Orville Crouch, West Coast
Loew's chief, and Jules Landfield, ad-pub
director, surveyed the locations and returned
to New York.
Hollywood Blvd., which has been losing
out to the first-run houses located in Westwod
Village on some top exclusives, notably
those for the younger hip generation
and college campus groups, has refurbished
several houses. Plans for the Academy will
update it into a top theatre.
LA Area Premiere Showing
For The Adventurers'
HOLLYWOOD — Paramount
Pictures,
with an "exclusive area premiere showing,"
opened "The Adventurers" in three hardtops
and three drive-ins in a pattern similar to
the premiere of "The Odd Couple" two
years ago. This will mark the first major
opening in the area for Gerry Haile, who
has assumed his post as Paramount's branch
manager here.
The "mini mini multiple," as it is sometimes
called, opened Wednesday (25) and is
playing at the Pix, Hollywood; UA, Westwood;
Van Nuys Drive-In, Van Nuys; Century
Drive-In, Inglewood, and in Orange
County at the Cinema, Costa Mesa, and the
Anaheim Drive-In in Anaheim.
M. J. Frankovich Named
To Receive Friars Award
HOLLYWOOD—The Friars Club of
California will honor M. J. Frankovich as
the "Humanitarian of the Year," for his
"tireless efforts on behalf of the entertainment
world and its related charities."
The award will be presented at a black-tie
dinner Saturday, October 31, it was announced
by Harry Goldman, president of
the Friars.
is
Jonie Taps, Columbia Pictures
coordinating the event.
executive,
Filming Pact Changes
Plans on 4 Pictures
HOLLYWOOD—The first four motion
pictures to be made in Hollywood or by Hollywood-based
crews under the special provisions
set up with the lATSE for pictures
budgeted under $1 million and with the
Screen Actors Guild on all productions,
were announced today by Charles S. Boren,
executive vice-president of the Ass'n of Motion
Picture and TV Producers.
Boren said each of the four pictures
AMPTP and the craft
originally was scheduled to be shot out of
Hollywood using non-Hollywood crews.
Under the agreement reached between
unions, pictures budgeted
at under $1 million may be eligible for
special considerations. The agreement went
into effect March 1. Boren said each production
is handled separately in determining
which provisions apply.
"That these pictures have been brought
back to Hollywood for production is evidence
that the considerations granted by the
lATSE locals are economically valuable,"
Boren said. "If these companies did not feel
these pictures could be made more economically
here, they'd still be making them out
of Hollywood."
The four pictures are: "Hark," which
began shooting at Universal Studios Monday
(9). A Universal picture, it originally was
scheduled to be shot in Colorado; "Drive,
He Said," which began shooting Monday
(9) in Eugene, Ore., using Hollywood
crews. The picture is being produced by
Drive Productions for Columbia release.
Principals of Drive Productions are Bert
Schneider, Bob Rafelson and Steve Blauner.
Director is Jack Nicholson. The film originally
was to have been shot in New York or
Chicago with local crews; "Summertree,"
which began Monday (16) in northern California
with Hollywood crews. Produced by
Kirk Douglas and directed by Anthony
Newley for Joel Productions, it is a Columbia
release. The picture originally was to
have been based in San Francisco, and "Hi
in the Cellar," which started shooting Monday
(23) in Las Cruces, N. M., with Hollywood
crews. Produced by Samuel Arkoff
and James Nicholson for AIP, it is directed
by Theodore J. Flicker. The picture originally
was to have used local New Mexico personnel.
Philip Leacock directed Warner Bros.'
"Adam's Woman" from a screenplay by
Richard Fielder.
BOXOFFICE :: March 30, 1970 W-1

djcichdticme
(7 ^
COMETIMES the immense international
impact of motion pictures as a means
of bridging national boundaries to focus attention
on artists is overlooked in the assessment
of boxoffice figures as a measure of accomplishment.
The recent interest of Phil
Chamberlin, head of education, Los Angeles
County Museum of Art, who ran a one-day
cycle of the films of Sam Peckinpah at the
Museum, is an example of the interchange
of information on artists.
Demonstration of interest in one director,
Sam Peckinpah, came from an article by
Joel Reisner in the Los Angeles papers.
Chamberlin, who had been an enthusiast of
Peckinpah's since his "Ride the High Country"
was shown in 1963, arranged for the
cycle of film showings in the 600-seat auditorium.
This belated recognition of a style of
filmmaking which has come more into
vogue, as interest in the art of motion pictures
grows, is more in evidence in France
md England than in the United States, despite
our late entry of an American Film Institute
along the lines of the British and
the French. In France, two books on Peckinpah
and numerous stories, plus an article
in the British Sight and Sound magazine
and several books, contain critical recognition
of Peckinpah the artist.
Chamberlin noted that not enough people
had seen Peckinpah's "Noon Wine" or in the
same context realized he was responsible
for the TV shows "The Rifleman," "The
Westerner" and "Klondike." And these, with
"The Wild Bunch," were included in the
Museum's ten-and-a-half hour show Saturday
(14).
It is reported that "Ride the High Country,"
first released in 1963, is still playing
in Paris, making this one of the longest runs
in the history of motion pictures. Belgium
called this Peckinpah picture "the top film
of all
time."
Peckinpah, with three other productions
coming up, one in Japan for Commonwealth
United; "Summer Soldiers" for Warner
Bros., and a third to be made for Martin
Baum's ABC Pictures, is on the way to
Mexico, to see if he can overcome censors'
objections to "The Wild Bunch."
The one-time stagehand at KLAC-TV,
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back in the early '50s, has come a long way
in 20 years. The Jim Kitses "Book of the
British Film Institute" designates Budd
Boetticher, Anthony Mann and Peckinpah
in the roles of history-makers in the film
industry.
•
^^ATERMELON MAN," the Columbia
Pictures release of the Godfrey Cambridge
anti-establishment film will be tested
in front of the audiences who come to see
"Bob & Carol & Ted & Alice" in a New
York theatre. Originally titled "The Night
the Sun Came Out on Happy Hollow Lane,"
based on an original by Herman Rancher,
it is actor Melvin Van Peebles' first directing
job. An album will be issued concurrently
with the release, said John B. Bennett, a
former agent who is producing his initial
film.
Because of the experience of "Easy Rider"
with its off-beat subject matter, Bennett
feels that Columbia's promo-ad and sales
staff have a great understanding and knowledge
of how to market this film about a
white man who wakes up one morning to
find he has become a Negro.
Originally pegged at a $1,250,000 budget
and turned down by seven studios, the practical
new producer budgeted it for $750,000,
changed its emphasis and he was in business.
Girls Friday Install
Newly Elected Officers
HOLLYWOOD—Lee Meriwether, honorary
member of Girls Friday of Showbusiness,
and Robert Middleton installed newly
elected officers at the annual installation
dinner at the Far East Terrace.
Incoming officers are: Bea Colgan, Columbia
Pictures, president; Louise Varriano,
Walt Disney Productions, executive vicepresident;
Christie Palmer, Hollywood Palladium,
first vice-president; Lorraine Davis,
Walt Disney Productions, second vice-president;
Dorothy Uhlemann, Sinatra Enterprises,
treasurer; Jacque Hansen, Paul Monash
Productions, corresponding secretary;
Rosalie King, Pacht, Ross Attorneys, recording
secretary; Bette Rivkin, philanthropy
chairman; Marlene Mattaschiam, Thomas &
Maskel, publicity; Myra Lebo, CBS, bulletin,
and Toni Baran, Larry Shayne Music, social
chairman. Dee Somers, past president, will
serve a second term as adviser to the board
of directors.
Following the ceremonies, the group was
entertained by actor-comedian Doodles
Weaver. Ann B. Davis and Joy Wilkerson,
honorary members of the organization, a
philanthropic association of women in the
motion picture, TV and related entertainment
industries, were among special guests
at the dinner, along with Frank Aletter and
Tony Cardoza.
Girls Friday raises funds for reconstructive
surgery for children ineligible for state
or county aid.
NGC Unveils National
Theatre in Westwood
HOLLYWOOD — With breakfast for a
full house at 9 a.m., Wednesday (25), a
full contingent of almost 300 toppers in the
film industry, from distributors to equipment
people, turned out to hear Nat D.
Fellman, president, National General Theatres,
a National General Co. subsidiary,
open the National Theatre in Westwood.
Tuesday (24), NGT opened its 288th theatre
in Wichita, Kas., and this newest, one
day later, is the 289th unit of the circuit.
Eugene V. Klein and Irving H. Levin were
in New York at a board meeting.
The 1,112-seat completely air-conditioned
National Theatre is located at 10925
Lindbrook Dr. in Westwood. Designed by
Beverly Hills architect Harold Levitt & Associates,
the building was constructed by
builder Franklin S. Lipofsky. Seats are by
American Seating Co.
Equipped with Norelco 35 and 70mm
projectors, the picture throws 113 feet, using
Ashcraft lamphouses. Equipment is solid
state, with five speakers directly behind the
52x24-foot screen and surround horns are
recessed in the ceiling of the auditorium.
A parking lot is provided on the east side
of the National and west of the theatre, on
the other side of Gayley, are facilities for
800 cars.
Other area theatres are the NGC Fox
Village Theatre, NGC Bruin, Loew's Crest,
Laemmle's Plaza, Laemmle's Regent and
UA's UA Westwood.
"The Boys in the Band" was the regular
program offering opening Friday (27). to
be followed by "Catch 22."
Arizona SAG Organizes
Coordinating Committee
PHOENIX—Members of the Screen
Actors Guild in Arizona have taken the first
step toward formally organizing the motion
picture jurisdiction in that state, forming an
"Arizona SAG Coordinating Committee" at
a meeting in Tucson attended by more than
70 actors.
Charles Henderson was elected chairman
of the seven-man committee, other members
of which are Jason Clark, vice-chairman;
Frank Kennedy; Burke Rhind; Charles Joe
Samsill; Joan Smith, and Daniel Zapien.
SAG executives James Nissen and Ken
Orsattis, from Hollywood, presided over the
meeting which dealt with many matters of
interest to Arizona actors. Also attending
from Hollywood were SAG members Bill
Burton and Allen Gibbs, who acted as sergeants-at-arms.
ysfk ^ mm
P^ mmim

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LOS ANGELES
^^cnjin I'ricst, foiincr contract clerk for
C'olLinibia Pictures' Seattle exchange,
has joined Great F.mpire Films here as associate
to Ed Howe, former Columbia roadshow
field exploileer. Howe is a director of
national sales for Great Empire.
Milt Walt, after four years as publicity
manager tor American International PictLires,
has left the company and shortly will
announce his plans for the future.
Jim Jemson, booker with National General
Productions, resigned to become salesman
Carl Smiley,
for United Artists . . . branch manager. National General Productions,
left to become branch manager at
MGM.
Harry Stern, veteran film distribution
executive, is in Mount Sinai Hospital for a
week due to surgery.
The Ely Landau-produced documentary,
"King: A Filmed Record . . . Montgomery
to Memphis."" was shown in 1.000 theatres
in 300 cities, the first such event in motion
picture history. Twenty-five LA area
theatres participated. A total of 1,000,000
seats in the 1,000 theatres across the country
were donated by theatre circuits and individuals
for the Tuesday (24) showing of
the picture, with one flat price, $5, charged
for each seat. LA-area theatres included
Baldwin, Warrens, Loew's Hollywood. Music
Hall, UA Westwood, Plaza, Criterion,
Santa Monica, Village, Sanval, Burbank,
Alex, Glendale, Reseda, Studio, Studio City,
Academy, UA Inglewood, California, Huntington
Park, Compton Drive-In, Crown,
Pasadena, Edgewood Drive-In and Cinema
I, Montclair.
Friends in LA were saddened to learn
of the death of Mrs. Betty Kersken, 72.
wife of Herman Kersken, retired theatre
executive for Fox West Coast Theatres in
San Francisco. The Kerskens had been
married for 52 years. She is survived by her
husband and a sister. Services were held in
Oakland Tuesday (24).
Lillian Jacobs, wife of Newton P.
Jacobs,
president of Crown International, entered
Mount Sinai Hospital for surgery.
Bob Lippert was in town for meetings
with Walter Goodman and Phil Stanton of
Cinema Service regarding bookings for his
circuit in California, Tucson and Phoenix
and also setting up plans for the La Havra
Theatre, which will be converted to a twin
April 8.
'A Boy Named Charlie Brown Soars
To 500 in LA Debut; 'Airport' 450
LOS ANGELES— Five new pictures, including
"A Boy Named Charlie Brown"
and "Airport,"" created a big stir in area
exhibition in advance of the Easier holidays
and attending spring vacations for schools
and colleges. "A Boy Named Charlie Brown"
ran up a resounding 500 as it bowed in at
the Picwood Theatre, while "Airport,"' also
G-rated, kept the Hollywood Pacific packed
during an excellent 450 first week. Big percentages
also were compiled by the other
three new features: "What Do You Say to a
Naked Lady?", 300 at the Vogue; "Zabriskie
Point," 310 at the Crest; "The Liberation
of L. B. Jones," 230, Loew's. Meanwhile,
a new area grossing leader emerged
from the first-run holdover ranks as
"M*A*S*H," the LA No. 1 film of the last
month, slipped to 470 at the Bruin and the
No. 2 spot. Replacing "M*A*S*H" at the
top was "Z,"' the previous runner-up, which
rated 600 in its 11th week at the Regent.
. .
(Average Is 100)
Beverly Anne of the Thousand Days
(Univ), 2nd wk 290
Bruin M*A*S*H (20th-Fox), 5th wk 470
Century, Picfair Without a Stitch (5R), 8th wk.
Chinese— Hello, Dolly! (20th-Fox), Uth wk
I 40
240
Cine-Cienega Jenny (CRC), 5th wk 180
Cinema The Stewardesses (SR), 31st wk 200
Cineromo Point Your Wagon (Para), 20th wk. . .230
Crest Zabriskie Point (MGM) 310
Egyptian—Marooned (Col), 1 5th wk i 30
Four Star The Magic Christian (CUE), 8th wk. ..170
Granada The Damned (WB), 7th wk 170
Hollywood Pacific Airport (Univ) 450
Loew's The Liberation of L. B. Jones .230
(Col) . . .
Pontages Patton (20th-Fox), 5th wk 230
Picwood A Boy Named Charlie Brown (NGP) ...500
Plaza Putney Swope (SR), 9th wk 240
Regent—Z (SR), 1 Ith wk 600
Village The Kremlin Letter (20th-Fox), 3rd wk. . . 1 60
Vine
Vogue
The Molly Moguires (Para),
What Do You Say to o
2nd wk
Naked Lady?
100
(UA) 300
Wilshire Goodbye, Mr. Chips (MGM), 19th wk. .. 65
"Marooned' Portland 400 Bow
Assisted by Weekday Matinees
PORTLAND—Warm spring weather in
Oregon sends potential moviegoers into
backyards and out to nearby trout streams.
Nevertheless, boxoffice grosses were holding
steady for "Marooned" as a spring
school vacation started and helped the newcomer
at the Hollywood Theatre to a hefty
400 first week. Weekday matinees were
scheduled for the de luxe suburban house
which usually plays only evenings and
weekend matinees.
Aladdin Putney Swope (SR), 1 2th wk 200
Broadway Patton (20th-Fox), 3rd wk 200
Cinema 21 Bob & Carol & Ted & Alice
(Col), 1 3th wk 300
Eastgote They Shoot hlorses. Don't They?
(CRC), 5th wk 300
Eastgote II Anne of the Thousand Days
(Univ), 2nd wk 100
Encore I Am Curious (Yellow) (SR), 12th wk. ...200
Fox—^Hello, Dolly! (20th-Fox), 7th wk 200
Guild The Damned (WB), 3rd wk 450
Hollywood Marooned (Col) 400
Irvington The Molly Moguires (Paro) 150
Laurelhurst The Computer Wore Tennis Shoes
(BV), 2nd wk 175
Music Box Midnight Cowboy (UA), 32nd wk 250
Orpheum The Kremlin Letter (20th-Fox),
2nd wk '75
Paramount Point Your Wagon (Para), 2)st wk. . .200
Westgate Tell Them Willie Boy Is Here
(Univ), 3rd wk 250
Westgate II M*A*S*H (20th-Fox) 350
'Patton' Doubles Average
Third Week in Seattle
SEATTLE—"Patton" led the first-run
field, pulling a strong 200 in its third week
at the Paramount. "Hello, Dolly!" enjoyed
good patronage, good enough to rate 150
in a sixth week at the Fifth Avenue, while
"The Minx" rolled up the percentage in a
third week on the Town screen. "I Am Curious
(Yellow)," which scored only 80 in the
preceding report period, came back up to
100 as it played its final week at the Ridgemont.
. .
Blue Mouse The Ballod of Coble Hogue (WB) .100
Coliseum The Kremlin Letter (20th-Fox) 90
Fifth Avenue Hello, Dolly! (20th-Fox), 6th wk,
Music Box Paint Your Wagon (Paro), 20th wk.
Paramount Patton (20th-Fox), 3rd wk
Ridgemont I Am Curious (Yellow), (SR),
1 50
60
200
. .
42nd wk 100
Seattle 7th Avenue The Magic Christian
(CUE); The Brain (Pora), 4th wk 80
Town The Minx (SR), 3rd wk 150
Uptown—The Damned (WB), 2nd wk 100
"Charlie Brown Rates 500
In Two-Theatre Booking
DENVER — "A Boy Named Charlie
Brown," 500 at the Paramount and Arvada,
and "Airport," 400 at the Webber, followed
closely by "Marooned," 250 at the Century
21 provided Denver theatregoers with a
good lineup of new attractions heading into
the spring vacation period. "Hello, Dolly!"
was the best grosser among the holdovers,
earning 375 in its 14th week at the Continental.
Aladdin Potton (20th-Fox), 3rd wk 200
Bluebird Coming Apart (SR) 125
Centre They Shoot Horses, Don't They?
(CRC), 5th wk 125
Century 21 Marooned (Col) 250
Cherry Creek, Villa Italia The Computer
Wore Tennis Shoes (BV), 4th wk 110
Continental Hello, Dolly! (20th-Fox), 14th wk. ..375
Cooper Point Your Wagon (Para), 21st wk 260
Denver Pussycat Pussycot I Love You (UA) ...100
Esquire The Magic Christian (CUE), 7th wk 150
Paramount, Arvada Plaza A Boy Named
Chorlie Brown (NGP) 500
Vogue Without a Stitch (SR), 2nd wk 300
Webber Airport (Univ) 400
Theatre
Service
The nation's finest for 40 years
RCA Service Company
A Division of RCA
909 N. Orange Drive
Hollywood. Calif. 90038
Phone: (213) 654-0880
CARBONS, Inc. ^
'
Box K, Cedar Knolls, N.J.
^^
"'^^cc ^ more — *?t'4. Ik t^ ^«^ M
In California—B. F. Shearer Company, Los Angeles—Republic 3-1145
B. F. Shearer Compony, Son Fronciseo—Underhill 1-1816
Western Theotricol Equip. Co., San Francisco—861-7571
in Arizona—Theatrical Supply Company, Phoenix—254-0215
in Colorodo^National Theatre Co., Denver—825-0201
in Utah—L and ', Theatre Supply Co., Solt Loke City—328-1641
BOXOFFICE :: March 30, 1970 W-3

DENVER
n ndy Chikos is leaving the booking desk at
the United Artists office to take over as
salesman for the Northern territory. He will
be succeeding Waliy Badger, who has resigned
to enter another business. Student
booker Don Meyer will move over to the
bookers post, succeeding Chikos.
Tom Knight, owner of the Acme and Gem
theatres and the Knight Drive-In in Riverton,
Wyo., died at age 64. He had operated
the theatres for approximately 40 years.
Tom was an ex-mayor of Riverton and for
many years was known as the Mercy Pilot
for the state of Wyoming because of his
numerous air flights to transport injured
and sick people to hospital facilities throughout
the state. He also was a member of the
Wyoming Civil Aeronautics Board. He is
survived by his wife Winifred; a son Thomas
jr..
and two grandchildren.
Mrs. Helen Ossana has reopened the
Grand Vu Drive-ln, Moab, Utah, for the
spring season . . . Ex-Denverite Jules Needelman
was in town calling on accounts on
behalf of his Tower Films releases . . .
Columbia screened "The Executioner" at
the Century screening room.
Word was received here of the death of
Wayne Ball. Ball was branch manager of
the local Columbia exchange before moving
to the West Coast some 25 years ago and
had most recently been a salesman in the
Los Angeles office of MGM.
Mrs. William Whaley, El Cortez Theatre.
Ranchos de Taos, N.M., is convalescing at
home after a lengthy hospitalization. She
sustained a broken leg in a skiing accident.
In town to set playdates were Don Swales,
Wheeler Opera House, Aspen; Dick Klein,
Trojan Theatre, Longmont; Lyie Myers.
Yuma Theatre. Yuma, Colo.; Harold Mc-
Cormick, Skyline Theatre, Canon City, and
Milton Boehm, Cover Theatre, Fort Morgan.
SEATTLE
J^ing: A Filmed Record .
at
. . Montgomery
to Memphis" was shown Tuesday (24)
the Coliseum and Blue Mouse theatres.
Northwest Releasing Co. is handling "Fiddler
on the Roof" at the Curran Theatre in
San Francisco and also has staged three
shows in Honolulu. Northwest Releasing is
based in this city.
Orin Lee, owner of the Showboat Driveln.
was on the Row from Cour d'Alene . . .
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Gerald L. Karski, Pres.
125 Hyde St., San Francisco, Calif. 94102
S. A. Madsen, office manager-booker at
Universal, retired February 28.
"Marooned" opened at Cinema 150 .. .
Buena Vista's "Fantasia" opened at the
Music Box Wednesday (25) as the Easter
attraction . . . "The Ballad of Cable Hogue,"
latest film offering of prodticcr-director Sam
Peckinpah, opened at the Blue Mouse Theatre.
"Topaz," Universal, will be the opening
attraction at the new Southcenter Cinema,
Southcenter.
W. T. Coy's vacant Hi-Line Theatre,
l.'!400 1st Ave. South. Burien. which has
been broken into repeatedly and subjected
to vandalism and arson, may be the object
of abatement proceedings, according to
Rudy Allred, housing code inspector.
PORTLAND
. . .
\A7ith good advance sales for the one-night
showing of "King: A Filmed Record
Montgomery to Memphis," Alton Robbins,
Fox-Evergreen city manager here was
pleased with the tournout for the benefit
at the Orpheum. Robbins had "Pussycat,
Pussycat, I Love You" on the screen following
the Tuesday (24) showing.
Stan Smith moved Paramount's "The
Lawyer" into the Irvington following a light
opening here of "The Molly Maguires." "The
Lawyer" co-stars Robert Colbert, a former
local actor, who went to Hollywood a dozen
years ago and appeared in Warner Bros.
movies and TV. A co-feature scheduled.
United Artists' "Out of It," which co-stars
Jon Voight, had to be withdrawn because
of Voight's Best Actor Oscar nomination.
An actress from this city, Gretchen Corbett.
appears in the picture. Miss Corbett played a
key role on Broadway opposite Julie Harris
in "Forty Carats" and starred in an American
Theatre Co. production here of George
Bernard Shaw's "St. Joan." She played the
title
role.
Ed I. Fessler and family were in San Francisco
to visit his brother Martin, former
theatreman here, who operates theatres in
the Bay area. Fessler is awaiting the opening
of "Z" at his Cinema 21. which follows
the current headliner. "Bob & Carol & Ted
& Alice."
To date, two pictures starring Elliott
Gould are playing with "M*A*S''H," drawing
top attendance at the Moyer Westgate.
William Beaudine Sr.
HOLLYWOOD—Funeral services were
held Saturday (21) for film director William
Beaudine sr., who died Wednesday (18) at
the age of 78.
Beaudine, who directed many features as
well as films for television, got his start in
the industry in 1909 with the Biograph Co.
He was the oldest active member of the
Screen Directors Guild. He leaves his wife,
three daughters and producer-son William
Beaudine jr.
Fund-Raising Record
VC of Northwest Sets
SEATTLE—The Variety Club of the
Northwest raised more than $216,000 for
charity in 1969, nearly twice the amount
raised in the previous record year. Zollie
Volcok, chairman of the club's Heart Fund,
delivered an annual report at the club's
champagne and preview party in the Magnolia
Theatre. Proceeds went to the Variety
Club Heart Clinic at Children's Orthopedic
Hospital and to the Birth Defects Center,
University Hospital.
The largest fund-raising event was the
1969 Telethon co-sponsored by KIRO-TV.
The 1969 Inspirational Award of the
Variety Club of the Northwest was presented
to Donald P. Siegel, chairman of the
club's "haunted house," which raised more
than $25,000 last year. The trophy was presented
by Jack Hamaker, last year's winner.
Moksha Smith, president of the Wendell-
West Corp., presented $15,000 to the Variety
Club in two checks of $7,500 each. The
checks represented proceeds from entry fees
paid by participants in last summer's Pat
Boone Celebrity Classic at Ocean Shores.
One check of $7,500 was given to Dr. William
Hutchinson for the Fred Hutchinson
Cancer Fund and the other to Variety Club
for charity.
Mrs. Laurie Gulbransen, manager of the
Doghouse Restaurant, presented to the club
for charity a check of $2,050, donated during
1969 by patrons and employees of the
restaurant and matched by owner Bob Murray.
Fred Danz. chief barker, presented an
honorary membership card to Mayor Wes
Uhlman.
UST-Disneyland-UAL Join
In Special Roadshow Tour
HOLLYWOOD — Ten performers from
the Universal Studios Tour and seven from
Disneyland are set for roadshow performances
in Portland, Seattle and Denver April
9-18. The trip to the Northwest is to introduce
the 1970 "Make-Believe Tour" which
features Universal Studios Tour-Disneyland-United
Air Lines in a special California
travel package.
Leading the troupe from Universal, which
welcomed more than a million visitors last
year through the world's largest motion picture
studio, are Clu Gulager. who stars in
"San Francisco International" on NBC this
fall, three stuntmen. a trainer of movie animals,
a marionette show, a studio makeup
artist and even an awesome seven-foot-tall
"Frankenstein's Monster." Representing Disneyland
are famous Walt Disney characters
including Mickey Mouse, Goofy, Br'er Fox
and Br'er Bear.
COMPLETE THEATRE QUOTATIONS
Lee ARTOE Carbon
Co.
1243 BELMONT AVENUE I
CHICAGO, ILLINOIS 60657J
W-4 BOXOFFICE :: March 30, 1970

Sutter to Take Leave
From the Industry
KANSAS
CITY
has terminated his
Louis Sutler
-Elias "Louis" Sutter
contractual agreement
on good terms with
Mid-America Cinema
Drive-In Theatres as
an assistant to Martin
Stone, president, and
is taking a leave of absence
from the film
industry after 51
years" affiliation, effective
April 2.
Early in June, Sutter
plans to vacation
in Greece, where he
will visit with his sister and other relatives.
He also will make a trip to Israel, Italy,
and Istanbul, Turkey. Born in Rizza, Greece,
in 1899, Sutter plans to visit his birthplace.
Sutter was honored as "Pioneer of the
Year" on June 2, 1968, by the Motion Picture
Ass'n of Greater Kansas City for his
50th year in show business. He said he loves
this business too much to retire and hopes
to become active again in some capacity
on his return from Europe.
In association with Chris Ellis and George
Eliopoulous in 1919, the three built the Columbia
Theatre here. Until last year Sutter
and Ellis operated the 63rd Drive-In before
selling out to Mid-America. The circuit also
operates the 1-70, Twin and State Twins in
the Kansas City area. Lu Vaughan is chairman
of the board.
Theatre Committee Looks
For Movie Facility Site
NORTH MANCHESTER, IND. — The
theatre committee here is searching for a
site for a proposed movie facility. Plans for
construction and site selection were discussed
at a meeting at the Manchester College
Union. The committee has asked individuals
with site suggestions to contact
chairman Jack Williams or Lindy Lybarger
at Indiana Lawrence Bank & Trust Co.
Estimated cost for a lot and building was
$40,000. The proposed 40x1 00-foot structure
would house 300 persons. Plans to
remodel existing structures were discarded
as too expensive.
Four CRC First-Runs Set
Record in Chicago's Loop
CHICAGO—For the first time, one film
company will have four new films in firstrun
engagements in downtown Chicago, according
to Cinerama Releasing Corp. It has
"They Shoot Horses, Don't They?" at the
State Lake, "Jenny" at the United Artists,
"The Last Grenade" at the ABC flagship
Chicago Theatre and "The Honeymoon Killers"
at the McVickers.
Ed Seguin, advertising director of ABC
Great States Theatres, stated: "To our
knowledge no company has ever had four
new films showing downtown at the same
time."
Dude Ranch Airer Starts
20th Year of Operation
MARYVILLE, MO.—The Dude Ranch
Drive-In, one of the finest outdoor entertainment
centers in the nation, will reopen soon,
beginning its 20th season. The airer, which
boasts a western motif, was constructed
along U. S. 71 south of Maryville in the fall
of 1949 and was designed by the late C. E.
"Doc" Cook.
Cook operated the Tivoli Theatre here in
1929 in a building on the south side of the
square. In 1939, the new Tivoli was constructed
and opened by Cook in its present
location.
James E. Cook, son of the late showman,
now operates both the Tivoli and Dude
Ranch as Cook Enterprises.
Meadowdale Twin Set
For Wed. (25) Debut
CARPENTERSVILLE, ILL.—With the
clanging of hammers, the whirring of electrical
drills, the swishing of paint and the
hubbub of feverish activity filling the air,
Meadowdale Cinema I and II in the Meadowdale
Shopping Center readied for a grand
opening Wednesday (25).
The first new area theatre in more than
25 years, the twin facility offers every modern
appointment and device for the complete
convenience and comfort of the patron.
From the two giant wall-to-wall screens to
the handsome art gallery in the lobby; from
the push-back seats to the high-fidelity
transistorized
sound, nothing has been spared to
assure the ultimate in providing the best of
motion picture entertainment in the finest,
most luxurious surroundings.
Even a smoking section has been provided
in each auditorium to add to the enjoyment
of those partons desiring to utilize this convenience.
TENT 26 HONORED — William
Margolis, chief barker of Variety Club
of Illinois, left, is shovcn accepting a
.service plaque from Robert Dachman,
executive director of Little City Foundation.
Little City for Mentally Retarded
Children honored Tent 26, Chicago,
with the citation: "In recognition
and grateful appreciation of outstanding
and meritorious service rendered to
mentally handicapped children."
Malco Circuit Opens
Sikeston Twin Unit
SIKESION, MO.— Ihe Memphis-based
Malco Theatre circuit's new Malco Twin
Theatre here is now open to the public.
Equipped at a cost of some $100,000, the
de luxe showhouse offers the very finest
features for cinema entertainment. The
building itself, designed by a Memphis theatre
consulting firm, cost almost $200,000,
according to manager Charles Calhoun.
The Malco Twin Theatre has two identical
sides which will each seat 210 persons. The
floors are completely carpeted and drapes
cover the long auditorium side walls. Each
cushioned rocking-chair seat costs $120.
Two unusual touches are the small garden
under the arches and the exterior gas lighting,
adding a soft, attractive appearance to
the building's facade.
Xenon lamps are used in the four completely
automatic projectors—two for each
side, one for each half of the film. They run
themselves, Calhoun stated, and we need
only one man to take care of all of them.
Calhoun has been with Malco Theatres
in Memphis. He attended several colleges
several years and most recently ran a drivein
for a total of three years of credit, among
them Arkansas A&M and San Diego University.
He presently lives in Sikeston with
his wife Eddie and their three children, Bobby,
9; Debbie, 3. and Becky 2.
Malco Theatres operates a circuit of over
60 theatres in five states: Tennessee, Arkansas,
Mississippi, Kentucky and Missouri.
Capitol Releasing Opens
Indianapolis Exchange
INDIANAPOLIS — The formation of
Capitol Releasing, an exclusive independent
film exchange here, was announced by Lanny
Whiles, formerly with Warner Bros.
Studios in Burbank, Calif., for seven years
and long-time exhibitor throughout Tennessee
and Kentucky.
Partners and operators of Capitol Releasing
are Pete Fortune and Lana Jean Whiles,
daughter of Lanny Whiles. Fortune most recently
was affiliated with Independent Corporative
Theatres, Indianapolis booking and
buying service, and 2 1 -year-old Miss Whiles
attended Campbellsville College, Campbellsville,
Ky., where she majored in business
administration.
Capitol Releasing offices are located at
644 E. 38th St., Indianapolis, and the phone
number is (317) 923-7578.
Nemaha Drive-In Is Sold
By Veteran Ernie Block
SABETHA, KAS.—Ernie Block has sold
his Nemaha Drive-ln to Ernest Petry of
Sabetha. Petry is in the insurance business.
After 49 years in the motion picture industry
as film salesman and exhibitor. Block
is retiring to enjoy a much slower pace and
a well-earned rest—at least for a while.
BOXOFFICE :: March 30, 1970 C-1

—
—
—
—
—
KANSAS CITY
^he WOMPIs will hold a bake sale Friday.
April 3. beginning at 7:30 a.m. Homemade
candy and baked goods will be on sale
at L&L Popcorn Co.. 114 West 18th St.
WOMPI members were extra busy this
year
preparing for the Easter holiday. They filled
200 Easter baskets with 40 dozen dyed eggs,
donated by members, and candy. They also
made 140 Easter tray favors for two local
hospitals. With the help of the Motion Picture
Ass'n, WOMPI bought groceries and
food certificates for the needy Prieto family.
Ralph Amacher, United Artists branch
manager, was in Jacksonville, Fla., last week
to attend a sales meeting . . . Bernie Evens,
UA exploiteer, was in St. Louis last week on
a business trip . . . Shirley Miller, UA stenographer,
left Friday (27) for a vacation in
Montana to visit relatives . . . Wanda Appleton
is the new assistant cashier at UA.
She is from Lee's Summit and formerly
worked at the Metro-Goldwyn-Mayer office.
Bev MUler, Mercury Films, was in Springfield,
111., Taylorville, III., and St. Louis visiting
various circuits. Miller left for Des
Moines to visit various circuits and to
confer with Dick Davis of Davis Distributing
Co. Miller and his wife Mary Margaret
spent last weekend moving into a new townhouse
at Parkway 103.
Randy Shelton, son of Darrell Shelton,
Fox Midwest booker, was home last week on
a spring leave from West Point Military
Academy. Randy is in his second year.
Willie Chauvin, Calvin Productions, retired
last month. She had worked in the
inspection department and had been with the
company for approximately 15 years. A
group of the girls she had worked with held
a party for her at the Hereford House . . .
Olive Anderson, Calvin Productions, has returned
to work after suffering a broken
pelvis she received from an accident several
weeks ago when she fell on ice outside her
home when her purse was snatched . . . Alliene
Swank, Calvin Productions, is doing fine
after being off work the past few months.
She is still at home but hopes to he back to
work by the middle of April.
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Gerald L. Korski, Pres.
125 Hyde St., San Francisco, Calif. 94102
PROGRAMS • HERALDS
INDOOR & DRIVE-IN THEATRES
THEATRICAL ADV.
CO.
24001 SOUTHFIELD ROAD
SOUTHFIELD, MICHIGAN 48075
William Crank, former projectionist at
the Uptown Theatre, CarroUton, for approximately
13 years, arrived from San
Francisco Saturday (14) to attend the funeral
of his brother-in-law Glen Kinker in
CarroUton. Crank now resides in San Francisco
and is a linotype operator for the San
Francisco Examiner.
Jerry Gruenberg, 20th Century-Fox Central
district manager from Milwaukee, was
in town Tuesday, Wednesday and Thursday
(24-26). Gruenberg has been appointed drive
captain for the entire United States for 20th
Century-Fox's forthcoming bonus drive.
John Shipp and Jim Wilcher, MGM, were
in St. Louis to attend a two-day sales meeting
with Bill Byrne, division manager.
Mr. and Mrs. R. L. Adkins have purchased
the Davis Theatre in Higginsville.
which they had, for the past ten years,
leased from Pauline Lowmiller. It was not
leased during that time by Davis as reported
last week.
Dickinson Operating Co. announced that
Lawrence Barney is now the manager of the
circuit's Owen Theatre in Branson. Barney
had, some time ago, worked in the industry
outside of the Kansas City territory but recently
was a commercial artist.
Charlene McFadden, 43, died Sunday (22)
at General Hospital. Mrs. McFadden had
lived in Kansas City and was a cook at the
Screenland Cafe.
Out-of-town exhibitors seen on the
Row:
From Missouri—Mr. and Mrs. E. L. Follmer,
Warsaw; Bob Adkins. Higginsville:
Raymond Kramer, Greenfield; Frank Weary
jr., Henrietta, and C. H. Hickman, El Dorado
Springs. From Kansas—Mr. and Mrs.
Ernie Block, Sabetha and Chet Borg, Fort
Scott.
Screenings at Commonwealth: "Zig-Zag"
(MGM) Thursday (26) and "Beneath the
Planet of the Apes" (20th-Fox) Friday (27).
Forty years ago, according to the column
by that name in the Kansas City Times
Friday (20), Chester Conklin and his famous
mustache arrived in Kansas City to appear
in person on the Midland's stage. Conklin
had been a familiar figure on the screen
since the early days of movies. Also, the
same week, the trial of Mae West, author;
Carl Reed, producer, and more than 50
actors and actresses who appeared in
"Pleasure Man," which police closed a year
before, started in New York.
Whiteheads Attend Show-A-Rama
CARTHAGE. MO.— Mr. and Mrs. Leroy
Whitehead, Route 3, Carthage, attended the
4-day Show-A-Rama convention in Kansas
City. The recent event attracted delegates
representing more than 10.000 theatres.
Whitehead is manager of the 66 Drive-In
and Roxy Theatre here.
'Airport' Establishes
Record 1,000 in KC
KANSAS CITY— Exhibition
took an encouraging
swing upward with the advent of
two major releases, timed to coincide with
the Easter holiday movie crowds. "Airport"
set a new house record at the Midland
with a phenomenal 1,000 per cent,
while "Marooned" registered a glowing 600
in its bow at the Roxy—to tie for secondplace
honors with "Patton" in its third week
at Empire 1. The roadshow musicals "Hello,
Dolly!" and "Paint Your Wagon" held their
spots in the "top five" with 500 and 350,
respectively. "The Lawyer," playing a singleweek
run in 10 area theatres, garnered a
composite 135 per cent. The remaining two
newcomers fared less well, as "The Monitors"
drew a below-average 80 and "The
Honeymoon Killers," 75.
(Average Is 100)
Antioch, Granada, Metcalf, Uptown The
Honeymoon Killers (CRC) 75
Brookside Midnight Cowboy (UA), 33rd wk 250
Capri Paint Your Wogon (Para), 19th wk 350
Centre, Ruskin 2 The Monitors (CUE) 80
Embassy II The Damned (WB), 5th wk 100
Empire 1 Patton (20th-Fox), 3rd wk 600
.275
Fine Arts The Magic Christian (CUE), 6th wk.
Glenwood I
.
Goodbye, Mr. Chips (MGM), 14th wk. 150
Glenwood Hello Dolly! (20th-Fox), 14th wk. ..500
II
Kimo Futi (CUE), 6th wk 150
Metro 2, Towne 1—The Reivers (NGP), 13th wk. 125
Midland Airport (Univ) 1 ,000
Plaza They Shoot Horses, Don't They? (CRC),
5th wk 290
Roxy Marooned (Col) 600
Ten theatres The Lawyer (Para) 135
Towne 2 Bob & Carol & Ted & Alice (Col),
13th wk 225
Towne 3 The Minx (SR), 5th wk 100
Towne 4 The Looking Glass Wor (Col), 2nd wk. 100
New Movie Theatre Opened
At Forbes Air Force Base
TOPEKA, KAS. — The new $402,780
Forbes Air Force Base theatre opened Tuesday
(3), constructed without any public
funds, according to base officials. Money
for the project was budgeted by the Army-
Air Force Motion Picture Service from income
derived from operation of theatre facilities
throughout the continental United
States.
The 500-seat theatre was turned over to
the A-AFMPS by Douglas Construction Co.,
contractors, after 1 1 months' work.
Featuring a brick exterior with architectural
precast panels, the interior is of
exposed concrete block with plaster ceiling
and acoustically treated side walls and rear
walls. It is fully air-conditioned. The seats,
screen and projection equipment were installed
bv the A-AFMPS.
Cinema in
Proposed Complex
WOOD RIVER. ILL.—Devco Corp., a
new organization owned by Dr. Maurice
Woll, Henry Ross and Robert Dugan, has
been organized with a view of establishing
a shopping center in the city. According to
Dr. Woll, the proposed center would be in
the vicinity of the K-Mart store to be erected
in the eastern part of Wood River. The
corporation reportedly has an option on 40
acres of land near the site. Among the business
enterprises desired for the center is a
motion picture theatre. The complex possibly
may not be built for from three to five
years from now.
C-2 BOXOFFICE :: March 30, 1970

.
Jane Straeter Finds VIPs
For VC Telethon Phones
ST. LOUIS—Jane Straeter, wife of the
late Ed Straeter, veteran theatre manager
with the Arthur circuit of theatres, annually
Jane Straeter annually heads St.
Louis Variety Club Tent 4's drive to
secure the services of VIPs to aid in
manning telephones for the Telethon
Crusade for Forgotten Children.
heads the VIP program in connection with
Variety Tent 4's Telethon Crusade for Forgotten
Children. She solicits and coordinates
the volunteer appearances of community
leaders to man phones and take pledges
throughout the 20-hour stint.
For the highly successful Telethon held
Sunday evening, February 15, as in the past,
Jane recruited, to serve an hour or more,
scores of mayors; judges; heads of civic,
fraternal and religious organizations; top
sports personalities; sports writers from the
local dailies;
radio and TV news and sportscasters,
and countless friends from the film
industry and other areas of community involvement.
The fund-raising event, which benefits
handicapped children in the area, was televised
by KPLR-TV, Channel II, from the
plush Khorassan Room of the Chase-Park
Plaza Hotel. A record pledge total of $250.-
167 was raised by the Telethon.
Jane admirably accomplishes her VIP recruitment
assignment, so very vital to the
benefit activity, in addition to her full-time
job as director of community relations at St.
Mary's Hospital.
ST. LOUIS
Pernic Evens, United Artists area publicist,
hosted an invitational sneak preview
of "Halls of Anger," a timely drama featuring
a youthful cast and offering an examination
of racial attitudes and conflicts at
the high school level, at three theatres, Mid-
America's Crestwood and Village and the
downtown Loew's State, giving a choice of
theatres and dales, during the weekend (21-
22).
Seven area theatres showed the film
"King: A Filmed Record . . . Montgomery
to Memphis," a special documentary on
the late Rev. Dr. Martin Luther King jr.,
narrated by Harry Belafonte, Paul Newman,
Sidney Poitier and Marlon Brando
Tuesday (24). The film follows the civil
rights struggle of Dr. King and is intended
to be a complete historical record of his
nonviolent movement through his assassination
in 1968.
According to its sponsors, the St. Louis
Martin Luther King Motion Picture Committee,
the film produced by Ely Landau
will be shown only this one time. Participating
theatres included the Fox, Magic Lantern,
Shady Oak, Loew's Mid-City, Northland,
South County and Mark Twain. The
$5 admission price proceeds will benefit the
King Special Fund, which makes grants to
organizations carrying out the principles of
the slain civil rights leader. Other stars
whose services were volunteered in the film
project are Charlton Heston, Diahann Carroll,
Burt Lancaster and Sammy Davis jr.
Martha Raye, comedienne and singer,
opened a four-week engagement at the Sir
John Falstaff Theatre in the Spanish International
Pavilion, where she stars in the
comedy "Everybody Loves Opal."
Tent 4 Women of Variety, Margaret Hinkel
president, have selected Sunday, April
19, as the date for the annual Fun for Funds
Frolic, a dinner-dance which benefits Tent
4 children's charities. Dinner-dance committee
appointments include: Marye Lee Ferrari,
general chairman; Margaret Hinkel.
co-chairman; Sue DeBasio, ticket chairman;
Polly Kumpis, souvenir program; Pat Kay,
program co-chairman; Mickey Rudcsill,
treasurer; Jo Lapin, reservations; Billie Mc-
Kcnna, decorations; Bonna Thomas, decorations
co-chairman; Kay Harper, publicity;
Betty McLaughlin, publicity co-chairman;
Jean King, correspondence; Perri Moreno,
hostess, and Kay Silverman and Patti Lewis
share telephone committee duties.
Red Buttons, film comedian, appeared
at the recent $5()-a-plate testimonial dinner
lor Benjamin D. Pessin, president of the
Sands Wholesale Drug Co., at the Chase-
Park Plaza Hotel under the sponsorship of
City of Hope. Proceeds were earmarked to
aid in establishing a research fellowship in
Pessin's name at the City of Hope, a free,
nonsectarian medical center at Duarte, Calif.
Pessin is active in many civic and philanthropic
pursuits.
Tent 4 barkers are urged to
get their registrations
in now for the May convention of
Variety International to be held in San Juan,
Puerto Rico. Convention chairman Bob
Lurie, PA 5-3500, will welcome yotir call
on convention data, plus planned visits to
neighboring islands. The lojal group will depart
this city May 2 on the through flight
with Eastern Airlines.
Tony Peluso, Variety luncheon chairman,
has announced the 1970 regular meetings
will be at noon on first Fridays at the Chase-
Park Plaza Hotel. The April meeting will
be in the Zodiac Room, with May and June
set for the Tiara Room. Following the summer
vacation, all meetings are set for the
Zodiac Room.
Write for details
1 325 S. WABASH
CHiCAGO 60605
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Chester A. Scott Dies;
Veteran Theatre Manager
ALBION, ILL.—Chester A. Scott, 63.
manager of the Hollywood Theatre, died
Monday (2) at the Fairfield Memorial Hospital
where he had been a patient for one
week with spinal meningitis.
Scott moved to Albion in 1940 and was
manager of the old Majestic Theatre. He
operated a taxi service here for seven years,
starting in 1949, and has managed the Hollywood
Theatre most of the time for the past
several years.
Surviving is his wife Verna; a daughter
Mrs. Franklin (Sue) Gautier of Fayetteville,
N.C.; one grandson, and a sister Mrs. Julian
(Myrl) Justin of Trona. Calif. A son Ray
was accidentally struck and killed by an auto
in 1962.
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825 Van Brunt Blvd., Kansas City, Mo. 64124
BOXOFnCE March 30, 1970 C-3

!
Mid-America Planning Mid-June Bow
For Columbia's 9th, 10th Theatres
COLUMBIA, MO.—Two movie theatres
under one roof are now under construction
at the corner of Broadway and Hitt. providing
Columbia with its ninth and tenth movie
houses when completed.
Campus I and II, owned by Mid-America
Theatres, St. Louis-based, are expected to be
finished in June. Howard Griffin, district
manager for Mid-America, says each theatre
will seat approximately 300 people.
Columbia's first double theatre complex
will have modern styling and a "small and
cozy" atmosphere, Griffin says. A common
RCil
Theatre
Service
The nation's finest for 40 years
RCA Service Company
A Division of RCA
1322 South Wabasti Avenue
Chicago, III. 60605
Phone: (312) 922-0679
lobby will connect the two theatres and a
front door facing Broadway will be the main
entrance. The movie screens will be smaller
than others in use today, each approximately
13x25 feet. Each auditorium will have a
separate projection booth.
"We will be geared for students but will
hope to provide entertainment for the whole
family." Griffin explained. The films are
expected to be of a general variety, with
admission prices similar to other Columbia
theatres.
Plans call for two showings a night at
each theatre, with matinees on Saturday and
Sunday.
Refurbished Regal Cinema
Bows With New Mod Look
From Mideast Edition
CINCINNATI—A refurbished theatre
opened in Cincinnati Friday night, February
27. The old Regal Theatre at Clark and
THEMTRE EQUIPMENT
"Everything for the Theatre"
339 No. CAPITOL AVE., INDIANAPOLIS, IND.
Linn streets has changed its name to Regal
Cinema. The new name reflects the mod
plush look resulting from an extensive remodeling
by theatre owners Joe Miller and
Burt Goldman.
"It's our turn to go first class," Miller
said. He noted that many suburban theatres
have already converted to the new look.
New seating, Soundfold walls, a new
sound system and a new screen are among
the improvements.
Dean V. Schaff Appointed
Parkway Theatre Manager
MOLINE, ILL.—Dean V. Schaff of
Davenport, Iowa, has been appointed manager
of the new Parkway Theatre, it was
announced by A. Don Alien, general manager,
Tri-States Theatre Corp. The theatre,
located at Highway 150- Airport Road. Moline,
was opened to the public Friday (20).
Schaff is a four-year veteran of Tri-States.
He started his theatre career as assistant
manager of the Capitol Theatre, Davenport,
in June 1965, under the direction of William
Haver, current Eastern division manager
for Tri-States Theatre Corp. Schaff
then managed the Rocket Theatre in Rock
Island (now the Capri) for two years during
1966-67. then was transferred to the New
Plaza Theatre, Lindale Shopping Center,
Cedar Rapids in July 1967 for its grand
opening. He managed the Plaza until his
present assignment.
M. J. Frankovich is producing "Doctors'
W!ves" for Columbia Pictures.
EVERY
WEEK
Opportunity Knoclcs
in
BOXOFFICE
• CLEARING HOUSE for Classified Ads
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• FEATURE REVIEWS for
Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
C.4 BOXOFHCE :: March 30, 1970

—
'Spring Rain' Debut
April 9 in Knoxville
NEW YORK.—The world premiere of
Columbia's "A Walk in ihe Spring Rain,"
starring Ingrid Bergman and Anthony
Quinn, will be held April 9 in Knoxville,
Tenn., at the Capri 70 Theatre as the inaugural
event of the annual Dogwood Arts
Festival.
The film was shot on location near Knoxville.
Stirling Silliphant produced and wrote
the picture. Gu> Green directed.
Robert Walden in Atlanta
For MP's 'Bloody Mama'
ATLANTA—Robert Walden, who plays
the youngest son of the infamous "Ma"
Barker in American InternationaPs "Bloody
Mama," got his baptism here in the gentle
art of publicizing motion pictures.
Walden talked enthusiastically about the
picture at a luncheon in Hugo's Restaurant
in the swank Regency Hyatt House and provided
some interesting information, including
the fact that he owed his good fortune
in landing the role of Fred Barker because
Shelley Winters, who has the title role, saw
him in a play and asked that he be signed
for
the role.
He said it was quite an experience to
work for director Roger Corman.
"I tell you, working for Mr. Corman is a
real experience. He's beautiful. Gives you
your head and lets you act. He even allowed
me to write in a couple of things and they
work pretty well. How many directors would
allow that?"
"Bloody Mama" was filmed in the White
River area of Arkansas, had its world premiere
in Little Rock Tuesday (24) and
opened its run here the following day in
Eastern Federal's Coronet.
There was just one makeup man for the
whole company. Walden recalled, and he
had the extra duty of keeping track of the
ages of the various characters during the 17-
year span of the picture.
"With Mr. Corman's fast-shooting schedule,
it would have been real easy to get
everybody mixed up," said Walden.
In addition to "Bloody Mama," Walden
has two other screen credits. One is "The
Out-of-Towners": the other, "The Sidelong
Glances of a Pigeon Kicker."
DAYTON, OHIO—According to city
officials, the State Theatre, 32 East Fourth
St., will not be razed until development
plans, including sale to one or more developers,
for the block are finalized.
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Family Saturday Movie Special Plan
Gaining Adherents in Southeast Area
ATLANTA — Wilby-Kincey's elegant
showcase, the new 900-seat Phipps Plaza
Theatre, has joined the growing pro.ession
of metropolitan theatres offering weekend
general audience film fare at a Saturday
Movie Special priced at 75 cents for adults,
25 cents for children. The Phipps Plaza has
scheduled two such shows each Saturday
at 1 1 a.m. and 1 p.m.—with all films "especially
selected for family enjoyment." Such
scheduling does not interfere with the theatre's
regular shows.
The first feature booked by the Phipps
was "Yours, Mine and Ours" and future
shows will present "The Ghost and Mr.
Chicken," "Angel in My Pocket," "Mr.
Hobbs Takes a Vacation," "With Six You
Get Egg Roll," "My Side of the Mountain,"
"Boy, Did I Get a Wrong Number," "Tickle
Me," "Support Your Local Sheriff" and
"Spencer's Mountain."
"Each of these feaures will be presented
on a complete program, including cartoons
and other special entertainment subjects,"
said Fred Bley, manager of the Phipps
Plaza, which currently has "They Shoot
Horses, Don't They?" as its regular presentation.
"Smiley," second offering in the Children's
Movie of the Month series sponsored
by Rich's Department Stores and the Georgia
Theatre Co., was presented at 1 1 a.m.
and 1 p.m. Saturday and at 1 p.m. Sunday
at these GTC theatres located in strategic
areas of Atlanta: Lenox Square I, Greenbriar,
Strand (Marietta), Cobb Center, Suburban
Plaza, East Point and Plaza. All seats
were 75 cents.
Storey Theatres' "Children's Classic Series"
continued on a Friday-Saturday schedule
at 10 a.m. and 12:30 p.m. at the circuit's
de luxe Lakewood, North DeKalb, Decatur
and Hilan theatres with the showing of
"Doctor Dolittle," all seats 50 cents.
Eastern Federal Corp.'s "Kiddies Matinees"
are shown three times (11:30 a.m., 1
and 2:30 p.m.) Saturdays and twice (1 and
2:30 p.m.) Sundays at the circuit's Cherokee,
Ben Hill I, North Springs, Belvedere,
Toco Hill and Town and Country theatres,
all seats going for 75 cents. Last week's
feature was "Rumpelstiltskin," K. Gordon
Murray's production of the brothers Grimm
fairy
tale.
Times-Union Praises FST
For Family Economy Plan
JACKSONVILLE—The Florida Times-
Union, local morning daily newspaper, has
given recognition to Florida State Theatres
for instituting for the first time in many
years a series of Saturday morning matinees
—with showings at 10 a.m. and 12 noon
at a convenient time for parents to shepherd
their children into a theatre.
The FST series is being carried out in
three indoor suburban houses: the Regency
for families in the eastern part of the city
and at the ocean beaches, the San Marco
for those centrally located and the Edgewood
for suburbanites in Jacksonville's west end.
Bill Baskin, FST district supervisor, said
the "shows present G-rated films of strong
appeal and are priced at 25 cents for children
and 50 cents for adults to offset for
family groups the usual higher costs of
family groups going out for mutual entertainment."
Martin, Floyd Deal
'Off for Presenl'
HAINES CITY, FLA.—Carl Floyd of
Haines City, founder and principal owner of
the Floyd Theatres circuit with 42 indoor
and drive-in operating units in central Florida,
announced that the acquisition of his
circuit by the Martin Theatre Co., a subsidiary
of Fuqua Industries of Atlanta, has
been called off "for the present."
Both Floyd and Fuqua representatives said
that negotiations, however, may be resumed
later on a different basis. The Floyd booking
and film buying offices are located
here in the Florida Theatre Building under
the management of Jim Kirby.
NAR Trading Corp. Moves
To Opa Locka Facilities
OPA LOCKA, FLA.—The NAR Trading
Corp. of Fla., Inc., long headquartered
in Miami, has moved here and is operating
out of its new facilities at 14950 N.W. 22nd
Avenue. The zip code in Opa Locka is
33054.
The NAR firm, which is headed by Normando
A. Roquette, president, is a supplier
of Caracol Mosquito Repellent for use by
drive-in
theatres.
Theatre
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BOXOFHCE March 30, 1970 SE-1

. . New
—
ATLANTA
Toel Poss, Columbia's Southeastern fieldman,
spent a week in Knoxville with
Simpson circuit officials on the world premiere
of "A Walk in the Spring Rain,"
scheduled for the Capri 70 Theatre April 9
and sponsored by Knoxville's Dogwood Art
Festival. Hugh Rainey is Simpson's Knoxville
city manager.
Craddock Films' new screening room in
the Atlanta Film Building, 161 Spring St.,
N.W., continues to get much use after its
shakedown run that was climaxed with an
open house attended by exhibitors, Filmrow
people, the news media and specially invited
dignitaries. Pictures shown at trade and press
screenings just before this column was written
included "Free Grass" and "Together-
. . Harry Purdy, 20th
ness," Craddock; "Up Your Teddy Bear,"
Jack Rigg's Specialty Film Service, and "The
Boys in the Band," National General Pictures
. . . Screened in Columbia's Filmrow
Playhouse were these films: "Halls of
Anger," United Artists; "Zig Zag," MGM;
"Love Cycles," Galaxy, and "The Executioner,"
Columbia .
Century-Fox office manager, unspooled
"Monique" for Avco Embassy whose exchange
is in the 20th-Fox Building.
John Fox, who buys and books for the
U.S. Penitentiary here, was a Filmrow visitor
.. . Michael de Gaetano, Cinerama Releasing's
Southeast advertising and publicity
representative, returned from New York
following a visit to his company's headquarters.
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Henry Hartman died in Atlanta after a
lengthy illness. He was the father of Ethel
Hartman, secretary to Kenneth Jackson,
Columbia's office manager.
Britt Jacks has been appointed regional
sales manager in the South for the Chunky
division of the Ward Candy Co. Formerly
with Curtiss Candy, he will make his headquarters
here . . . Sam Hart, American International's
newly assigned field representative
in the company's Southeastern division,
returned from Little Rock, where the
world premiere of "Bloody Mama" was
held.
Steve Buck, managing director of Reade's
Atlanta, returned from his vacation, which
included his first visit to New Orleans and
its fabulous French Quarter. He reported
that the Reade circuit is building a theatre in
the Crescent City and he hopes to go back
there when the new theatre is opened
and also revisit the French Quarter. Buck
reported, too, that 20th Century-Fox's
"Myra Breckinridge" has been bought for
his theatre and is tentatively scheduled to
follow his current attraction, Paramount's
"The Adventurers."
Mrs. Alva Maxwell, eighth president of
the Atlanta Better Films Council (now the
Metropolitan Atlanta Better Films Council)
was guest speaker at the council's meeting
at the Druid Hills Golf Club. Mrs. Maxwell
took the membership on a trip down memory
lane by recalling problems the council
had to face in its pioneer days (it was organized
Oct. 15, 1922, and was one of the
first such organizations in the U.S.). Mrs.
Maxwell pointed out that the president preceding
her is listed as "Mrs. J. W. Setze jr.,"
which she says is a mistake since no "Mrs."
Setze existed. J. W. Setze jr., she recalled,
was the council's only male president. Eighteen
presidents have followed Mrs. Maxwell,
who urged the council to continue its vigilance,
just as its pioneer members had to do,
even risking arrest to prevent the showing
of what was called
"dirty" pictures.
WOMPI Notes: The Atlanta Club will
sponsor a fashion show April 22 and 23 at
Rich's Department Store. Nell Middleton,
finance chairman, is in charge of ticket sales
and reported there has been a brisk demand.
.
.
Tickets are $1.50 and are limited to 50 for
the event . . Orris Smith is collecting S&H
Green Stamps to secure a wheel chair for the
Easter Seal Society members on
WOMPI rolls are Laura Ann Adair, a secretary
at the Wil-Kin Theatre Supply, and
Gail Hulsey, a control clerk at Wil-Kin . . .
WOMPI members are attending Thursday
. . .
afternoon classes in cooking and sewing
at the Atlanta Girls Club unit they sponsor
Marilyn Craddock has issued a help
call for the project she started in Vine City,
where she works with children every Saturday
from 12 until 3 p.m.
In Atlanta theatres for Easter were: "Airport,"
Rialto; "Zabriskie Point," Capri Cinema;
"Marooned," Loew's Tara; "Patton,"
Georgia Cinerama; "Z," Roxy; "The
Damned," Fine Arts Cinema; "Bloody
Mama," Coronet; "The Adventurers," Atlanta;
"Pussycat, Pussycat, I Love You,"
Lenox II; "Loving," Peachtree Battle; "The
Last Grenade," Lenox I; "The Computer
Wore Tennis Shoes," Cobb Center; "The
Castaways," Fox, and holdovers "Hello,
Dolly!", Loew's Grand; "The Minx," 10th
Street Art, and "Two Roses and a Golden
Rod," Peachtree Art.
Obscenity Campaign Next
In Jacksonville, N.C.
JACKSONVILLE, N.C—Topless dancing
has been stopped here by a local ordinance
and the city council may shortly begin
another campaign against obscene
movies and books.
"I plan to ask my fellow council members
to instruct the city manager to enforce
the laws pertaining to obscene literature,
indecent exposure, immoral shows and
movies," the Rev. B. M. Smith said.
Councilman Smith, who sponsored the
topless dancing ordinance, criticized the
•motion pictures shown here in situations operated
by Stewart & Everett Theatres.
Two "objectional" films were "Medium
Cool" (rated X) and "The Sterile Cuckoo"
(rated M), which "were shown in the city's
best theatres," said Smith.
" 'The Sterile Cuckoo' was a pointless,
motiveless, ridiculous showing with no plot
at all," he asserted. "The only thing that attracted
anyone's attention was a few sexy
scenes that were not even fitting with the
story."
"Medium Cool" was "about the same,"
the minister-councilman declared. "The
scenes were a little bolder. The man and
woman were completely nude in at least
one scene . . . the (film) lights were dim
as they chased each other around the bedroom."
Smith said he asked Floyd Naylor of
Wilmington, district manager for the theatre
circuit, to discontinue this type of films and
substitute family-type shows.
"Mr. Naylor made no promises," said
Smith. "He claims this is the only type
film he can make money off."
Curtis Harrington will direct "Choice
Cuts" for Warner Bros.
in Georgia—Rhodes Sound & ProjecHon Service, Savannah—355-1321
CARBONS, Inc. L Box K, Cedar Knoils, N.J.
in Florido—Joe Hornstein, Inc., 273 W. Flagler St., Miami, Fla.
FRanklin 3-3502
In Virginia—Perdue Motion Pictur«, Roanoke—366-0295
SE-2 BOXOFHCE :: March 30, 1970

Playboy Circuit Is Sued
By Publisher of Playboy
JACKSONVll. I.H—Harold D. Turbylill,
a lojal film booker for many years who
went into an executive post with Preston
Henn jr., owner of a Florida theatre circuit
which is headquartered at Margate in south
Florida, is one of the defendants in a suit
brought into federal court by the HMH
Publishing Co. of Delaware, publisher of
Playboy Magazine.
The Henn circuit is known as Playboy
Theatres and is being sued for alleged trademark
infringements. The suit contends the
theatre firm draws business through the use
of the word "playboy," which is the publishing
firm's trademark, while the theatre is in
no way connected with the publishing company.
The suit seeks restraint from using the
word playboy and asks for a cash settlement
for alleged damage to its reputation.
No specific sum is mentioned but the publishers
asked the court to order the theatre
firm to give an account of its recent profits.
The action was filed against the theatre
firm and its officers, Harold D. Turbyfill,
Hazel H. Turbyfill and Betty D. Henn, as
individuals.
MIAMI
The Miami Theatre showed "King: A Filmed
Record . . . Montgomery
to Memphis"
Tuesday evening (24), the night the
picture was screened in 300 cities as a benefit
for organizations carrying on the work
of the late Dr. Martin Luther King jr. The
$5 tickets were sold here by the New Party
of Florida and the Afro-American Cultural
Society.
More than $16,000 was raised at the
Footlighters luncheon at the Miami Springs
Villas for the Variety Children's Hospital,
a project of Tent 33. Art Bruns of the
Miami Springs Villas picked up the luncheon
tab for the packed house, while donations
by guests made up the balance of the
funds raised for the hospital. Eddie Schaeffer
emceed the affair at which Metro Mayor
Chuck Hall was the guest of honor. Marsh
& Adams, Scoey Mitchell, Henny Youngman,
Joe E. Lewis and other entertainers
provided the show.
. . . Also
Harry Saltzman, producer of the James
Bond movies, is vacationing here
in Miami for rest are Jacqueline Susann,
the author, and her husband Irving Mansfield,
movie-TV producer. He's recuperating
from surgery and the couple expects to
be in south Florida about four months.
Jo Ann Pflug, making her movie debut in
"M*A*S*H," now showing in the Greater
Miami area, won eight beauty contests and
was runner-up for the Miss Miami Beach
title while earning her bachelor of arts degree
at the University of Miami. She was
born in Georgia but grew up in Winter
Park, where her father was the mayor.
(Continued on next page)
JACKSONVILLE
Qharley Turner, MGM salesman for
Flor-
. . Floyd Theatre
ida, staged a private screening of "Zabriskie
Point" in the Preview Theatre with
the cooperation of FST booker Warren
Teal . . . Other Preview showings of the
week included "Heat" for the Clark Film
Releasing Co., Columbia's "The Liberation
of Lord Byron Jones," "The Gamblers" for
Universal Marion and National General's
"The Boys in the Band" .
set Wednesday (25) as the reopening date
for its Wales Drive-In Theatre at Lake
Wales.
It didn't seem likely that the Easter screen
offerings of local first-run houses would
lay any eggs other than golden ones with
strong attractions such as "Anne of the
Thousand Days" (ten Academy Award
nominations) at Sheldon Mandell's Five
Points, "The Adventurers" at FST's downtown
Center and "Marooned" at FST's
Regency, "The Dunwich Horror" at FST's
Edgewood, "The Ballad of Cable Hogue"
at Kent's Plaza and "In Search of the Castaways"
at Kent's St. Johns.
Sebastian Cabot, screen and TV personality,
proved to be one of the Civic Auditorium's
stellar attractions of the year when
brought here by the Florida Junior College
. . . Jacksonville had its introduction to the
Roller Derby as skaters of the Oakland Bay
Bombers tangled legs at the Veterans Coliseum
with the Northeast Braves . . . Other
live attractions here vying for entertainment
dollars against the movies were the 25th
edition of "Holiday on Ice," Metropolitan
Opera star Patrice Munsel in "Mame," the
Jerry Lee Lewis show presented by radio
station
WQIK and Imogene Coca and Don
Defore in Broadway comedies at the Alhambra
Dinner Theatre.
O. G. Finley, one of the state's oldest
theatre managers in points of service who
has directed the Florida Theatre at Tampa
for many years, had a close call with
double pneumonia but is reported recovering
nicely at St. Joseph's Hospital in Tampa
. . . Visitors here included W. O. "OUie"
Williamson, Warner Bros, district director
from Atlanta; Bill Carroll, Vogue, Orlando;
Thomas E. Bell, Cine Theatre, St. Augustine,
and E. C. Kaniaris, San Marco Drive-
In, St. Augustine Beach.
CORONARC
A group of FST managers here to
attend
a selling seminar directed by Bill Baskin,
. . . Local
northeast Florida district supervisor, included
Fonda Masson, Beach Theatre, and
Whitney Lindsey, Daytona Theatre, both of
Daytona Beach; Herman Zeigler, Beacham
Theatre, and Vernon Carr, Plaza Twin
Theatre, both of Orlando; H. A. "Red"
Tedder, Center One and Two Theatre, and
Edward Sill jr., Florida Theatre, both of
Gainesville; Herbert Ruffner, Colony Theatre,
Winter Park; and Ezra Kimbrell, Marion
FST
and Springs theatres, Ocala.
managers at the gathering were Iva Lowe,
San Marco; Art Castner, Edgewood; Marty
Shearn, Regency; Joe Charles, Center; Al
Hildreth, Florida, and Robert Cornwall, Imperial
FST home office executives par-
. . .
ticipating in the meeting were Joseph J.
Deitch, Bill Flemming, Ralph Puckhaber,
John Harlan and Oscar Cannington.
Two 4-Theatre Complexes
Going Up in Louisville
From Mideast Edition
LOUISVILLE—Construction is proceeding
on schedule for the two four-theatre
complexes being built in shopping centers
here by John W. Waits & Associates. One
complex is in the Raceland Mall Shopping
Center; the other, in the Westland Mall
Shopping Center.
Each of the auditoriums in both complexes
is designed to seat approximately 200
customers. Irwin seating. Perdue automation
and Cinemeccanica projection are to
be features of each complex.
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BOXOFHCE :: March 30, 1970 SE-3

.
MEMPHIS
gobby Davis has set up production headquarters
here to turn out a motion pic-
by what poHce called "a fiendish sex slayer."
days as the successive victims were killed
ture titled "Shadow Over Memphis," based Putt is scheduled for trial May 4. Davis said
on a recent case in which a George Putt his picture should be ready around that
has been charged with the murder of four time. He plans to confer with "the powers
women and a man. Until Putt was arrested, that be" about a release date. Playing a role
Memphis was on the edge of terror for 29 in the film will be Putt's wile Mary, mother
of two, and the Putt children, Davis said.
Davis says he has authored such stories as
"The Night Hustlers," "Girls on the Street,"
SOUND PROJECTION
"Mafia Girls" and "My Sister's Business."
MAINTENANCE MANUAL &
Davis said filming will start in a week.
MONTHLY SERVICE BULLETINS
Two Memphis theatres, the Memphian
EXinBITOHS AND PROJECTIONISTS—Do
you want to "know how" to keep your and New Daisy, showed "King: A Filmed
equipment in tip-top operating condition? Record . . . Montgomery to Memphis,"
Our Loose-Leoi Service Manual on SERV-
ICING SOUND & REPAIRING PROJECTORS based on the filmed records of the life of
WILL TELL YOU "HOW." Covering Old
and New Simplex Projectors, Brenkert, Dr. Martin Luther King jr., who was assassinated
here two years ago.
Century, Motiograph, etc. E

Theatre Injury Case
Reversed by Court
AUSTIN—The Texas Supreme Court
ruled that a girl hit by a bottle in a theatre
at Marshall eannot reeovcr damages from
the theatre.
The court reversed lower court decisions
and rendered judgment for the theatre.
At the trial testimony indicated that
patrons in the balcony at a midnight movie
on Sept. 25, 1966, had been rowdy during
the show.
Sheila Rutledge Voyles was struck on the
head by a bottle thrown by an unknown
person as she walked up the aisle after the
movie.
The jury found that theatre officials negligently
failed to oust the rowdy patrons and
that such failure to remove these patrons
was the proximate cause of the plaintiff's
injuries. The jury awarded the 17-year-old
girl $31,250.
The high court said there was no evidence
to support the finding of proximate cause.
"It cannot be said from this record that
had the defendants removed the 'rowdy persons'
from the premises, the bottle thrower
would not have thrown the bottle. There is
no evidence that the bottle thrower was
one of the 'rowdy persons' engaged in 'hollering'
and throwing paper cups from the
balcony," the
court said.
Dallas Para. Takes Over
Okla. Booking, Accounts
DALLAS—Effective Monday (23), the
Dallas Paramount exchange took over booking
and accounting for the Oklahoma territory
formerly handled out of Oklahoma
City.
Paul Rozenburg, Dallas office manager,
and Mrs. Ethel Hodge, cashier of the Dallas
branch, went to Oklahoma City Thursday
(19) to bring back the shipping and accounting
records from the closed Oklahoma City
Paramount exchange and to oversee the
shipment of office equipment and supplies
to Dallas.
The office here is at 401 North Pearl
Expressway, with a zip code of 75201. Shipping
of Paramount product for the Oklahoma
territory will be handled from the
Oklahoma Shipping and Inspection Bureau
in Oklahoma City, as in the past.
Mrs. C. L. Merritt Helms
Apache Drive-In at Tyler
TYLER, TEX.—Mrs. C. L. Merritt, formerly
manager of the MacArthur Drive-In
at Orange, is the new manager at Tyler's
Apache Drive-In. Her husband also has
transferred to the Apache as snack-bar manager
with Ogden Foods.
Mrs. Merritt said that the Apache is getting
a "general overhaul," including resurfacing
and rewiring.
Two of the five Merritt children, Dwain
and Keith, are married and still reside in
Orange. The Merritts' other children are
Bobby, 8; Billy, 6, and Michael, 3.
Main Role of Films Now 'Education
Cawthon
Instead of Entertainment:
OKLAHOMA CITY—The chief role of
the motion picture now is "education," Prof.
David Cawthon of St. Gregory's College
in Shawnee told registrants to the annual
United Theatre Owners of Oklahoma and
the Panhandle of Texas convention, which
was held Tuesday (17) and Wednesday (18)
at the Skirvin Hotel.
Before the advent of TV, Cawthon said,
the chief role of the motion picture had
been "entertainment." Now that the emphasis
has switched to the educational value
of films he believes it to be more imperative
than ever for movies to describe life
honestly in all its facets. It's his thesis that
children and young adults are not only
getting much of their viewpoint of the world
from movies but are increasingly dependent
upon this medium for gaining dependable
and workable ideas for living their own
lives.
"We can't 'train' children the way we do
dogs," the professor commented, "to do the
right thing—because we can't control their
total environment. But we can educate children.
We can teach them to analyze life
on their own terms."
Criticized as they are, he added, today's
movies do show young people many sides
of life they might not see in person.
"But this gives them a compassion and
an understanding many of us didn't have
when we were growing up," Cawthon said.
"Movies that show 'bad' things don't distort
values if the youth's values are well established
from his home and school atmosphere."
Turning his attention to the industry's
film rating code, he continued, "It is not
for adults' viewing: it is a guide to young
people's moviegoing, both for the parents of
young children and for older youths' own
guides."
But any attempt to tell a normal adult
that an X-rated picture is "bad" for him
marks the beginning of censorship, the professor
declared, "And when we talk about
censorship, we have to know who does the
censoring for whom."
Also on the convention platform with
Cawthon are Mrs. Jan Gifford of Tulsa and
Russell Vaught, vice-president of the Oklahoma
Journal.
Mrs. Gifford told the Oklahoma and
Texas exhibitors about the role of Tulsa's
Youth Film Forum. It is sponsored by the
Tulsa PTA and was formed following a
talk by Rosemarie Markgraf, representing
the Motion Picture Ass'n of America, at
the UTOO convention last year, just as the
new film rating code was getting established.
Vaught discussed what the communications
media could do for motion picture
exhibition by analyzing markets in various
areas.
President Webb Newcomb of Oklahoma
City presided at the convention's business
and program sessions.
Exhibitors Say $25 Minimum Rental
Will Alter Small-Town Policies
By ATHEL BOYTER
Field Representative, Boxoffice
OKLAHOMA CITY—We have been told
by Oklahoma exhibitors that the new $25
minimum film rental, established by most
major distributing companies, is definitely
going to change policies.
For many exhibitors, to begin with, it
means the elimination of double bills where
doubles were rather marginal. For others,
in the very smallest situations, it means that
they will cut to only one change per
week.
For exhibitors who have been using special
pictures for midnight shows on Saturday
nights, it will mean the elimination of
that change.
There are still a few exhibitors charging
75 cents for adults; such admissions are
having to be upped to a dollar in order for
some exhibitors to stay in business just a
little
longer.
Many small-town exhibitors in this area
have informed this correspondent that their
very greatest concern is having to wait six
to
12 months to play any of the better grossing
pictures. Yet, their protest is that they
still
are having to pay the same terms as the
large first-run theatres in the big cities.
These exhibitors completely understand
that the big towns, in which the larger grossing
situations exist, always have been given
preference. That condition is, they say,
without question, understandable; however,
this means very plainly that the small town
is NOT first run except in a small, immediate
area.
Of course, this condition is accepted by
these small-town exhibitors and they say it
is completely understandable.
Their MAIN concern, they declare, is
that terms should be flexible, depending on
the availability of the picture—and this is
NOT unreasonable. In all small towns, exhibitors
are faced with the problem of residents
of those towns driving to larger towns
and cities to see the more important pictures.
This practice of local residents rushing off
to larger centers to see pictures before they
become available in the small town, while
it is understandable, nevertheless has the
effect of sharply reducing the number of
potential patrons who will want to see a film
(Continued on page SW-4)
BOXOFHCE March 30, 1970 SW-1

. . Jimmy
DALLAS
pilnirow was hard hit Friday (20) by the
New York phase of the mail strike
since many film industry people at local
exchanges were without paychecks, which
originate in their companies' New York
home offices. The situation looked much
more cheerful Wednesday (25) as this column
went to press and the worst of the mail
crisis appeared to be past.
Oscar Dielz, formerly with the Lance
Theatre in Rotan as manager for Ed Green,
leased the theatre and was in Dallas buying
and booking films. He plans to show fulltime
when school is out, offering family
programs on weekends and showing GP, M
and R pictures in midweek ... It was a
short "summer"—a few beautiful, sunny
days—followed by a return during the week
of March 21 of rain, sleet and snow. It
looked more like the beginning of winter
than the start of spring; certainly it wasn't
a cheerful sight for outdoor theatre operators.
Esther Covington of MGM took her husband
Vike home from the hospital so he
could have a more relaxing atmosphere for
recuperation . Neely, whose wife
Evelyn is with Sack Amusement Enterprises,
returned to Baylor Hospital because of a
complication in the artery system.
The Four Seasons Nursing Home has
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asked Mable Guinan, chairman of the
WOMPI movie committee, to be put on the
WOMPI list for showing a full-length motion
picture once a month. The new nursing
home is at 12120 Webb Chapel Rd. and
brings to seven the number of such institutions
served each month by the WOMPI film
service.
Robert R. Pengilly, veteran projectionist
and current operator of Paramount's screening
room was in East Dallas Hospital with
pneumonia at this writing. He became ill
Friday night (13) while screening a film
and was rushed to the hospital. Up in his
80s, "Penny," as he's well known throughout
the Dallas trade area, is the oldest active
operator in this area and proudly wears his
50-year pin. While he's in the hospital, we
know he would enjoy receiving cards from
his friends in the industry . . . Glenna Farquhar's
mother is in the Memorial Hospital
at Garland. Glenna is on the 20th Century-
Fox staff.
Lou Walters of Lou Walters Sales & Service
reported that he and everyone else at
the company have been keeping extremely
busy, especially in filling orders for the Eprad
Speaker extravaganza advertised in
BoxoFFiCE. Lou said that orders have been
coming in steadily and that all postmarked
on or before Tuesday (31) would be honored
on the special plan. Last week he received
an order for 300 speakers from the
Bearden Theatres, Lubbock. In other work,
the company restored Strong Super 135
lamps for the Jackson Mall Theatre, Jackson,
Miss.; rebuilt the mechanism for the
Tech, Waco, recently taken over by Dave
Malhern; rebuilt the mechanism for the
Arcada, St. Charles, III.; sold a Bell &
Howell 16mm arc lamp projector to the
Guild, Dallas, and two Bell & Howell projectors
to the Crescent Theatre Co., Dallas.
Lou also sold a 16mm Bell & Howell projector
to the Continental Telegraph & Telephone
Co., Dallas, and will install a new
Hurley screen in the Dallas Arcadia Theatre.
WOMPI Notes: Farris Taylor, service
chairman, sent a box of Easter gifts, including
shoes, to the WOMPI-sponsored
child at the Boles Home in Quinlan . . .
Marie Russey, 20th Century-Fox, is the
nominee for WOMPI president for the 1970-
1971 term. Marie heads the list of nominees
to be submitted to the club by the nominating
committee of Juanita White, Ora Dell
Lorenz. Dorothy Barbosa, Joyce Smith and
Mable Guinan. Also on the list are: Betty
Owens, Interstate Theatres, vice-president
Send Us Your Orders for
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in charge of programs; Evelyn Bills, Trans-
Texas Theatres, second vice-president in
charge of membership; Sharon Groseclose,
United Artists Theatres, recording secretary;
Carolyn Robertson, Modern Sales & Service,
corresponding secretary, and Carol Wier of
Buena Vista, treasurer.
Bennie Lynch of Crescent Films is an active
member of the Order of Eastern Star
and has been helping senior citizens at the
organization's home in Fort Worth. She
contacted Lou Walters and Jerry Horn of
Southwest Sound Films for entertainment
aids for the home. Jerry donated a 16mm
projector and Lou got his daughter to donate
a 16mm camera to the OES Home.
Now pictures can be taken of the home's
residents and their activities and projected
for their pleasure during recreation hours.
The Delman, Palace and Texas theatres
joined in the Tuesday night (24) showing
of "King; A Filmed Record . . . Montgomery
to Memphis," a full-length picture based
on the life of the late Dr. Martin Luther
King jr. Reports on how the various boxoffices
fared should be available for the next
BoxoFFiCE issue. With tickets priced at $5
each, all proceeds were to be donated to
various programs organized by Doctor King.
"Zabriskie Point" is having to wait until
April 8 to begin its engagement at the Esquire
Theatre, due to "They Shoot Horses,
Don't They?" earning extra playing time . . .
Also delayed, but for a shorter time, from
its originally assigned opening day was the
Columbia release, "The Virgin Soldiers,"
which made its debut Friday (20) at the Delman.
It had been booked for a Wednesday
(18) start.
A new MGM film,
"The Magic Garden
of Stanley Sweetheart," will be the third
major feature in the Screen Generation
Film Festival on the campus of Southern
Methodist University April 2-5. "End of the
Road" and "A Man Called Horse" also
are
on the festival program ahead of their general
release for theatres . . . One of the best
showings made by "Goodbye, Mr. Chips"
anywhere in the country was recorded in
its opening days at the Interstate Inwood
Theatre . . . Also highly successful here,
playing at the Cinema II in NorthPark, is
"Z." Director Costa-Gavras is reported to
have carried a copy of the script of "Z"
about the financial world two years before
he could get backing for this modestly
budgeted $1 million picture, which is a boxoffice
champion everywhere it plays.
The Dallas Morning News carried a photo
Art Cooley, Texas Southwest Theatres;
of representatives of sponsors of the Dallas
Academy Awards Sweepstakes in its Friday
(20) issue. Appearing in the three-column
photo were Jim Powers, McLendon Theatres;
Jack Dulaney, American Airlines; Lynn
Harris, Interstate Theatres; Paul Sheppard,
American Airlines; Dale Chappell, United
Artists Theatres; Charles O'Dell, Loew's
Theatres, and Truman T. Jones, Trans-Texas
Theatres. Other sponsors of the sweepstakes
contest are the Arcadia Theatre, General
Cinema Corp. and the Dallas News.
SW-2 BOXOFFICE :: March 30, 1970

Houston's 6th Oscar
Contest in Progress
HOUSTON—The Houston Post is conducting
the sixth annual Oscar Contest cosponsoicd
by 53 Houston area theatres.
Entry blanks appear in the Houston Post
and onl> one entry per person will be accepted.
Entries may be submitted in person to
Frizzell's Pontiac City or by mail to the
Houston Post.
Grand prize is a 1970 Pontiac Firebird,
second prize an eight-track Craig tapedeck
complete with two speakers and one year's
supply of tickets to any participating theatre.
Third prize is a six-month supply of
tickets to any participating theatre; fourth,
fifth and sixth prizes are tickets for three
months to any participating theatre; seventh,
eighth and ninth prizes are a month's supply
of tickets to any participating theatre; tenth
through 50th prizes, two tickets to any
participating
theatre.
Entrants must vote on seven categories
and in 25 words or less state "Why Movies
Are Your Best Entertainment." Entries
whose contest selections most nearly match
the official Academy Awards will be de-
Llared winner of prizes.
,\ special $500 cash bonus will be given
if the entry that wins first prize is deposited
in the entry box at Frizzell's Pontiac City
or Frizzell's Used Car Lot.
Categories include best performance by
an actor, best performance by an actress,
best performance by actor in supporting
role, best performance by actress in supporting
role, best song, best achievement in
direction and best motion picture.
Houston Chronicle Scores
X-Film Rule Violators
HOUSTON — The following editorial
"Teenagers and X-rated Movies" appeared
in
the Houston Chronicle:
"City councilman Richard Gottlieb is absolutely
right when he says persons under
18 should be allowed to see X-rated movies.
"Gottlieb says it's 'an unquestioned fact'
that >oung people are getting in to see
these films, even though the Motion Picture
Code prohibits admission to persons
under 18.
"Texas and the nation are undergoing a
major change of attitude toward censorship
of movies. This change has been brought on
primarily by U.S. Supreme Court decisions
directed against film censorship. The results
have been mixed. More mature subjects
are being depicted in movies and this
undoubtedly is good. But what is not so good
is the fact that many purveyors of pornography
are having a field day making and
exhibiting what once were called stag
movies.
"Usually these movies are of extremely
low quality technically. They are crudely
made and are of absolutely no cultural
value. Yet, exhibitors can contend with
validity that these "nudies' wouldn't be
HOUSTON
English was with the Jefferson Amuse-
^liiirles Paiiic, vice-president and general
manager of the Tercar Theatre Co.,
announced that Elliott English has been
appointed managing director of the Bellaire
Theatre. The Bellaire is owned and operated
by Tercar, which also operates the Windsor
Cinerama, Gaylynn and Gaylynn Terrace.
ment Co. in Beaumont, then with Gulf
Slates Theatres following the purchase of
the Jefferson Amusement Co., prior to his
move 10 Houston.
As a promotion for the opening of "They
Shoot Horses, Don't They?" at the River
Oaks Theatre Wednesday (25), Interstate
Theatres and Kentucky Fried Chicken staged
a dance marathon at the Kentucky Fried
Chicken parking lot across from the River
Oaks Theatre at noon Saturday (21) . . .
Margaret Hamilton, who will appear in the
Alley Theatre's production of "Blithe
Spirit," has appeared in 75 films aside from
"The Wizard of Oz" in which she is remembered
as the Wicked Witch.
A luxury Walter Rcade theatre proposed
last fall for Post Oak Park has been tabled
for a while after Tenneco bought the Dorfman
Development partnership in the project
in January. The Reade theatre, which
if eventually built, will offer first-run attractions,
was planned for the eastern abutment
of Loop 610 north of its intersection
with the Southwest Freeway.
shown were there no demand for them. And
in a free country, adults should be allowed
to see or read whatever they choose so
long as it does no damage to society nor
violates the rights of any other person.
"But under no circumstances can this
argument justify minors being allowed to
see this adult fare. Even though teenagers
are more sophisticated than ever before,
they still are in an impressionable age and
their attitudes toward sex and conduct are
only partly
developed.
"Operators of movie theatres who show
X-rated films must assume the responsibility
of not admitting young people. If they refuse
this responsibility, they should be penalized
under the law. If young people fake
their identification papers, they also should
be answerable to police authority for this
fraud."
Mars Theatre Break-In
From Central Edition
MARSEILLES, ILL.—A break-in at the
Mars Theatre Sunday night, March 1, was
discovered by the night shift of the police
department. Patrolman Harold Fewell reported
that unknown persons broke a plate
glass section of the ticket window. The
assumption was that the vandalism probably
occurred after 10 p.m.
Actor Don Stroud, who plays one of the
Barker boys in American International's
"Bloody Mama," came here on his promotional
trip for the film which opened Thursday
(26) at the Majestic Theatre. While
here, Stroud purchased a typical cowboy
hat.
Variety International president C. J. Latta,
who founded the Variety Club of England,
paid a visit to the Houston Tent 34, Variety
Club of Houston, Thursday (26).
Robert Altman was scheduled to select a
local casting director for "Brewster Mc-
Cloud," a comic feature film about a man
who lives in the Astrodome and meets a lot
of local people in his quest to fly. The script
is being worked on now and permission is
being sought from Roy Hofheinz for use
of the Astrodome for filming scenes. It
was estimated that from 30 to 40 local actors
were needed for the film. Altman's
"M*A 'S'-H" opened Thursday (26) at Cinema
I theatres in Meyerland, Northline and
Gulfgate. MGM staff members in Houston
with director Altman are associate producer
Bob Eggenweiler and writer Bryan McKay.
Producer Lou Adler commutes in and out
of California.
Honors Program students at the University
of Houston have put together a fascinating
series of lectures, concerts and films
under the theme, "Toward the Year 2000."
It's a campus festival, open to the public,
running April 5-17. Peter Watkins' "The
War Game" is to be screened with Penderecki's
tone poem, "Threnody to the Victims
of Hiroshima," April 1, 6-10 in the
University Center, plus another film "Cathy
Come Home." April 14-15, in the Library
Auditorium.
AFI Regional Screening
Presented in Denver
From Western Edition
DENVER—The American Film Institute
held its third regional screening program
here Saturday and Sunday (14 and 15) at
the Center for Performing Arts of Loretto
Heights College. Previous regional screenings
have been held in Boston and Philadelphia.
Under the program, an invited audience
of educators, librarians, curators and film
society and student union programers view
films available for nontheatrical distribution.
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BOXOFFICE :: March 30, 1970 SW-3

SAN ANTONIO
T arry Reed, assistant
manager of the Josephine
Theatre, has been called to ac-
. .
tive duty in the Air Force and is being stationed
in Chicago, III. David Stoffle, manager
of the Josephine, has appointed Richard
Irwin to succeed Reed . Emil Kupca,
manager of the downtown Majestic Theatre,
Interstate Theatre Circuit flagship, is recuperating
following major surgery. We wish
Emil a fast and speedy recovery.
Alida Ihle, who is currently being seen
in the film, "Bob & Carol & Ted & Alice,"
is here for a brief visit. She was sent to
Hollywood and put under a multipicture
contract by Stephen F. Booth three years
ago. Booth discovered the young actress
while in San Antonio on a promotional
tour for his feature film, "Brighty of the
Grand Canyon." Miss Ihle will appear in a
stage production for the San Antonio Little
Theatre during her stay here.
"Ben-Hur" opens a special engagement
at the downtown Aztec Theatre to be
shown in widescreen and stereophonic
sound. There will be three showings daily
at regular admission prices, according to
Herman Sollock, Aztec manager . . . Another
all-time classic, "Gone With the
Wind," opened Wednesday (25) at the Cinematex
Colonies North Theatre. The film
is one of the top grossing pictures of all
time.
Don Stroud was here for a round of press,
radio and TV interviews in behalf of "Bloody
Mama," the American International release
which opened at the Majestic Theatre Thursday
(26). Stroud plays the role of one of
Ma Barker's sons. Lee Stroud, Don's cousin
from Waco, was at the press conference and
Don's father Clarence, a Dallas resident,
was waiting for him to
come on to that city
on his Texas tour. Don has made 12 motion
pictures in the last three years.
Tommy Reynolds is offering San Antonio
mothers the cheapest and best sitter
service in town at the Cinematex Colonies
North Theatre Saturdays, starting at 1 1 a.m.,
with his Colonies Kids Super Cinema Circus.
He presents a two-feature show for an admission
of 60 cents.
Larry Benson, manager of the
Fox Twin
Theatres, posted the closing notice for the
roadshow engagement of "Paint Your
Wagon" at Fox Twin 2. Scheduled to open
Wednesday (25) was "Goodbye, Mr. Chips"
to be shown on the family plan—a nonreserved
basis with prices at all showings $2
Wrr(e for details
Inuftln \\
132SS. WABASH
CHICAGO 60605
liyllMl
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illfOKIV
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2- ''* "'*'' 3* •'"ss plug trailer
3. Can be used as advance trailers
for adults, $1.50 for students with discount
cards and military and children under
12, $1.
The Royal Lipizzan stallions of Austria,
as seen in the Walt Disney movie, "Miracle
of the White Stallions," will appear in three
performances at the Convention Center
Arena April 24-26 . . . The closing notice
has been posted for "Hello, Dolly!", which
has had a long roadshow run at the Broadway.
Six-Month Pass for 2
SA Sweepstakes Prize
SAN ANTONIO—Valuable prizes are
again offered to area movie fans in the
annual sweepstakes contest jointly sponsored
by the San Antonio Express and the
managements of the ten participating theatres.
First prize will be a six-month pass for
two persons, good at any of the participating
San Antonio theatres. Second prize will
be a three-month pass for two to the same
theatres, and third award will be a twomonth
pass for two to the theatres.
Co-sponsors are Interstate Theatres,
which operate the Majestic, Broadway and
Wonder; North Star Cine'mas I and II; the
Aztec Theatre and Cinema Arts Theatres,
operator of the Texas, Josephine, Woodlawn
and Laurel.
An official entry blank in the Academy
Awards Sweepstakes is being published daily
in
the San Antonio Express or may be obtained
at any participating theatre. Entries
may be deposited in containers in the lobbies
of the theatres or mailed to the Express
Sweepstakes Editor.
Entrants whose selections most nearly
match the official Academy Awards in the
seven categories listed on the official entry
blank will be declared winners. There is no
limit to the number of entries a person may
submit. No entrant may win more than one
prize.
There is a tie-breaker, a 25-word statement
or less on why you enjoy "going out"
to a motion picture theatre, including in
which theatre do you enjoy movies best?
Categories include best motion picture,
best performance by actor, best performance
by an actress, best supporting actor,
best supporting actress, best achievement in
directing and best song.
Trinity
University Plans
Modern Life Film Study
SAN ANTONIO—Films
which examine
modern life will be studied this summer in
a contemporary literature workshop at Trinity
University.
The four-week cinema workshop, "Our
Lives and How We Live Them," will be
held June 4-July 3, 1 to 4 p.m. daily. Trinity
assistant professor David Middleton will
direct the English department course, for
which three undergraduate credits or graduate
credits will be given.
Nine feature-length, commercial films,
besides reflecting the best techniques of
production, will show the film art as a life
force examining the social aspects of modern
life. Workshop participants will discuss
content and techniques of the films with
Trinity
faculty.
Participating teachers will learn the possibilities
of using similar films as relevant
material for mature high school classes. The
films deal with subjects such as man and
law, the individual and labor unions, ambition
and immorality.
Movies scheduled for the workshop and
their directors are: "Lility" (R. Rossen),
"King and Country" and "The Servant" (J.
Losey), "Last Year at Marienbad" (A. Resnais),
"Triumph of the Will" (L. Reifenstahl),
"Mafioso" (A. Lattuda), "The Angry
Silence" (G. Green), "DarUng" (J. Schlesinger)
and "The Bicycle Thief" (V. DeSica).
A series of short films will represent the
best in surrealism, silent comedy, philosophical
cartooning and other genres.
OKLAHOMA C/TY
pave Hudgens, booker for Universal in the
company's Dallas office and son of
Charlie IJudgens of Oklahoma City, is taking
over the chore of booking accounts in
the Oklahoma Territory. Helen Wilson,
formerly of Oklahoma City, left the Universal
Dallas office Friday (20) and is moving
back here, since she will be married in
the fall. She had been Oklahoma territory
booker for Universal since the company
moved out of Oklahoma City.
New $25 Rental to Change
Policies in Small Towns
(Continued from page SW-1)
when it
does reach the local theatre.
That's why so many small-town exhibitors
tell us they cannot understand why they
should be saddled with such extremely high
terms after their towns have been "milked"
by large cities and larger towns drawing
away potential small-town customers ahead
It is the honest feeling, shared by all smalltown
exhibitors with whom the matter has
been discussed, that, since they cannot play
a picture day-and-date with big first-run
situations, it definitely should be possible to
make rental terms more flexible.
Linda Hayden, 18, who made her debut
recently in "Baby Love," has been cast for
the feminine lead in "Taste the Blood of
Dracula" for Warner Bros.
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SW-4 BOXOFFICE :: March 30, 1970

—
—
—
—
—
'Patlon' 330 Highest
Mark in Minneapolis
MINNEAPOLIS—Spring was in the air,
it was too early for baseball, too late for
football and the Minnesota North Stars
hockey team was on the road. This exhibitors'
dream week was marked by three new
arrivals, with moviegoers saying "yes" to
"Yes," welcoming "Jenny" but ignoring "The
Molly Maguires," even though the Irishflavored
drama arrived almost hand-in-hand
with St. Patrick's Day. "Jenny" scored heavily
with an impressive 200 in a dual debut
at the Uptown and Cinema II. Extra innings
are assured. The same fortune was indicated
for "Yes!", which took in a hefty 200
at the Suburban World. But "The Molly Maguires"
struggled for a lean 120 at the
Lyric in a quick in-quick out week. The
picture was sold with a strong appeal at
the younger film fan, ad lines emphasizing
the focal characters were "rebelling, too."
But the title seemed to be a pitfall the tubthumping
could not overcome. Fans wondered
what the movie was all about and, as
the presell was scant, they didn't seem too
concerned about finding out by paying the
admission price.
(Average Is 100)
Academy HeMo, Dolly! (20th-Fox), 13th wk 200
Cinema II, Uptown—Jenny (CRC) 200
Cooper Cinerama Point Your Wagon (Para),
19th wk 290
Gopher Bob & Carol & Ted & Alice (Col),
I2th wk 100
Lyric The Molly Maguires (Para) 1 20
Mann—Cactus Flower (Col), 7th wk 200
Orpheum They Shoot Horses, Don't They?
(CRC), 3rd wk 225
Rialto— I Am Curious (Yellow) (SR), 25th wk 185
St. Louis Park Potton (20th-Fox), 2nd wk 330
State Butch Cassidy and the Sundance Kid
(20th-Fox), 24th wk 1 80
Suburban World Yes! (SR) 200
World—Z (SR), 2nd wk 225
They Shoot Horses' Takes
Omaha Lead With 175
OMAHA— -Two widely divergent movies
continued to attract substantial patronage.
At the Omaha, "They Shoot Horses, Don't
They?" nearly doubled average figures for a
third straight week, the percentage reading
standing at 175. At the Cinema II, "Cactus
Flower" reached 140 in its 11th week and
started its 12th on a strong note. The longestrun
picture on the Omaha scene, "Paint
Your Wagon," equalled average or a bit
over in its 17th frame at the Indian Hills
Cinerama.
Admiral The Savage Wild (AlP), 2nd wk 100
Cinema Center The Molly Maguires (Para) .... 80
Cinema II Cactus Flower (Col), 11th wk 140
Cooper The Honeymoon Killers (CRC) 100
Dundee Hello, Dolly! (20th-Fox), 12th wk 100
Indian Hills Paint Your Wagon (Para),
17th wk 110
Omaha They Shoot Horses, Don't They?
(CRC), 3rd wk 175
Orpheum A Long Ride From Hell (CRC) 80
Struve Enterprises Buys
NGC Beatrice Theatre
DESHLER, NEB.—Struve Enterprises of
Deshler has purchased the Fox Theatre,
Beatrice, Neb., from National General
Corp., effective Wednesday (11).
Struve Enterprises, a construction and real
estate management firm, owns and operates
the Holly Theatre and Crest Drive-In,
Beatrice, as well as a theatre and drive-in
at Hebron, Neb.
DES MOINES
Yariety Women of Tent 15 held their annual
potluck dinner St. Patrick's Day
(17) at the Towers parly room. Mrs. Hcrm
Coffman was the thrilled winner of the door
prize, a necklace from Helen Barmish's trip
to Israel. Plans are under way for the May
tea and a tour of the Des Moines Art Center,
which is devoting the month to Iowa artists.
Visiting Filmrovp recently were John
Rentfle, Audubon, and Harrison Wolcott,
Eldora . . . Branch manager John Dugan
.
visited Jacksonville Monday (23) for a sales
meeting . Vern Shaeffer of Iowa Parcel is
still
.
convalescing at home following a mild
heart attack.
Charles Hes of Iowa Film returned from
a Florida vacation and John lies joined the
firm in the accounting department . . . Dale
Yaryan, Universal shipper, has been ill with
flu.
Universal's "Anne of the Thousand Days,"
laden with Oscar nominations, opened Good
Friday (27) at the Varsity.
Don Allen of Tri-States met in New York
Monday (16) with ABC's Len Goldenson
and Sam Clark . . . Columbia's "Torch of
Leadership" drive honoring president Stanley
Schneider is set for April, May and June.
Friends of Byron Shapiro, former Columbia
branch manager and now West Coast
division manager, will be interested to know
that his son Dick has just produced and
opened his first New York off-Broadway
play, "House of Leather."
Central States' Art Stein has returned
from Acapulco and Myron Blank from other
points in Mexico.
Dan Linder of this city is the new manager
for the Plaza Theatre, Cedar Rapids.
Dan was discharged recently from military
service . . . The Galaxy and Plaza theatres
showed the Dr. Martin Luther King jr.
documentary film Tuesday (24) . . . "Cactus
Flower" continued to bloom and therefore
"Marooned" opened Good Friday (27) at
the Capri Theatre.
Festivities started Wednesday (18) for the
new Tri-States Parkway Theatre at Moline.
111., with a champagne party and sneak preview
for the VIPs of the Quad Cities. Manager
Dean Schaff hosted the affair. He was
the former manager at the Cedar Rapids
Plaza Theatre. A Thursday (19) luncheon
was attended by the following industry men:
Don Shane, Western district manager, Omaha;
Jack Greenburg, National Screen Service,
Chicago; Bill Lyons, Buena Vista, Omaha;
Don Knight and Carl Hoffman, Tri-
States, Des Moines; Dick Sutton, Des Moines
Theatre Supply; Herb Martinez, National
General division manager, Chicago; Bill
Haver, Quad City district manager, Tri-
States; Harold Lundquist, Cinerama. Minneapolis;
Saul Malisow, Embassy, Minneapolis,
and from this city, Roger Dietz.
Columbia Pictures branch manager; Ralph
Olson, Universal branch manager; Charles
Caliguiri, Paramount branch manager, and
Bill Doebcl, National General branch manager.
Defeated by the weather were Don
Allen of Tri-States; Darryl Johnson, Metro-
Goldwyn-Mayer; David Gold, 20th Century-
Fox, and Bob Hirz, Warner Bros. Friday
(20), Columbia's "Marooned" launched at
the new Parkway Theatre.
Rivoli Theatre Updating
Is Nearing Completion
HASTINGS,
NEB.—A complete remodeling
of the lobby and foyer of the Rivoli
Theatre is under way and will be completed
in the near future, according to ownermanager
Fred Teller. The theatre is remaining
open during the construction work by
Hupf and Hahn, Stewart Plumbing and
ABC Electric.
The theatre doors, formerly recessed, are
being moved to the sidewalk and the boxoffice
is being relocated in the outer lobby.
A new concession stand will be built and
there will be a lobby art gallery, as well as
a waterfall and planter area.
There will be a new rest area in the foyer,
doors are being installed at the opening of
each aisle and the stairway to the basement
will be closed off. New carpeting is being
laid in the lobby and foyer and restrooms
are entirely new.
"We believe this will make the Rivoli one
of the outstanding theatres in the state,"
Teller said.
Grand Theatre Is Closed;
Future Plans Indefinite
ESTHERVILLE, IOWA — The Grand
Theatre at 17 North 6th St. in Estherville
was closed Wednesday, February 25, until
further notice. Manager James N. Greene
said he was informed of the impending
action by Robert Fridley, Des Moines,
president of the operating organization.
The Grand, part of the entertainment
scene in this city for many years, had about
ten part-time employees, in addition to
Greene, who had managed the theatre for
the past 14 years. The movie house was
remodeled last fall. The year 1969 was
"better than 1968" for patronage at the
theatre, Greene said, but noted that attendance
in January was down and in February
attendance was spotty.
The Grand Theatre, along with theatres
in Spencer, Storm Lake and Cherokee, were
sold by the Arrow Theatre Corp. of Spencer
to Fridley January 4. Fridley also owns 16
other theatres in Iowa, including nine in
Des Moines.
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BOXOFHCE :: March 30, 1970 NC-1

.
LINCOLN
AAyith the spreading postal strike and with
four circuits headquartered in this city,
it is agreed that a -mail stoppage or sporadic,
spotty striking could handicap industry operations
other than being able to "go on with
the show," since film is trucked or handled
by air express and doesn't depend upon the
mailman. Cooper Theatres Enterprises, with
14 houses in Colorado, Minnesota and Nebraska,
will use bus service for mail in the
event of a general strike. This is an alternative
also being eyed by Douglas Theatres
Corp.. which has both conventional houses
and drive-ins in Omaha and this city; Nebraska
Theatres, with houses only in this city
but in need of daily communication with its
parent group. Westland Theatres of Colorado
Springs, and Dubinsky Brothers, which
. . Walt Jancke of Nebraska
has operations throughout the Midwest but
especially in Iowa .
Theatres had a happy
postscript:
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What if transportation services such as the
film-carrying trucklines and airlines also go
out?
Clarence Nichols, senior citizen doorman
at the Varsity, is convalescing at Providence
Hospital following surgery Saturday (21).
After all these years, the surgeon told Nichols,
73, that he had to part with his appendix
. . . Sam Goldfein, father of William
Goldfein, assistant manager at the State, is
a patient in the local Veterans Hospital.
Sarge Dubinsky and his father Irwin were
in Sioux City Friday (20) to check on the
progress of their twin theatre construction
in Plaza Shopping Center. The senior Dubinsky
gradually is returning to a daily work
schedule after being ill since coming home
from Show-A-Rama in Kansas City . . .
Cindy Beighley, cashier and concession
worker at the Varsity, was in Washington,
D. C, during Easter vacation as a Linco-Y
conference participant.
Larry Starsmore of Colorado Springs,
president of Westland Theatres, spent
Wednesday and Thursday (18-19) here conferring
with Walt Jancke, who heads Westland's
Nebraska Theatres, under which the
Varsity and State theatres are operated.
They also were joined at an early Thursday
(19) breakfast by Gene Buhrdorf, manager
of the State, and Ev Greathouse, Walt's
assistant at the Varsity. Walt reports one
item accomplished was advance bookings
through May for the local theatres.
Al Schulter, Stuart manager, is still talking
about the mountains of used clothing
articles crowding the lobby after the Junior
League play's final performance Saturday
(14). There were 1,800 boys and girls attending
the performance. Al estimated 500 or
600 might come, each bringing an item as
admission. These, in turn, are sold at the
League's Thrift Shop. He observed the average
attendance for the preceding five morning
shows for school children averaged about
1,000. The Cooper's Nebraska also was busy
with some extras, including the Tuesday
(24) benefit performance of the Martin
Luther King jr. documentary film and Rainbow
Adventures' "Alaskan Safari" the preceding
weekend.
The showing of "Oliver!" came in time
for the Easter vacation days, starting Wednesday
(25), following a five-week run of
the Academy nominee picture "Easy Rider."
A return of the Disney picture, "In Search
of the Castaways," at the Varsity also promised
to be an attraction to young vacationing
crowds and their families. "Goodbye, Mr.
Chips" began Friday (27) at the Cooper/
Lincoln.
The block-long-plus lines at the Friday
through Sunday (20-22) performances at the
Stuart told manager Al Schulter that "They
Shoot Horses, Don't They?" would be
around for a long time. He's as enthusiastic
about its successor, "M*A*S*H." Sarge Dubinsky
observes "M*A*S*H," in its first
couple of days at the Astro in Omaha, produced
results well above those anticipated
by the Dubinsky circuit. He agrees it looks
like one of those long-run films . . . Schulter
and his staff, especially Zig Lirmaines and
Dave Likens, have seen to it that the Stuart
is all in tune, promotion-wise, for the Academy
Awards ceremony April 7. They've
featured the Academy picture nominations
in both the lobby decor and the offerings of
the downtown Stuart's concession area. The
Douglas Theatres' Cinema in Omaha is
showing another Academy-nominated picture,
"Anne of the Thousand Days."
Walt Jancke says he's feeling better after
a long bout with the flu or virus bug he
brought home from Kansas City weeks ago,
even if he has added a fresh cold recently.
In his role as gourmet cook, the veteran is
jubilant at
the moment. After looking for a
first-rate beef stroganoff recipe for weeks,
he now has two: One from a cookbook on
Russian dishes and the other from a current
purchase, the David Wade Cookbook. Walt
warns you never know what can happen
when you start pounding away with nails.
His son Ed in Philadelphia was working with
a masonry nail, the head fell off, hit his
glasses shattering them, with glass getting in
an eye. It took a trip to the hospital to remove
the glass, reports Walt.
Start BOXOFFICE coming . .
3 years for $15 (SAVE $6)
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ADDRESS
Other countries: $10 o year.
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BoXOffice — THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Kansas City, Mo. 64124
Roxy Theatre Purchased
By Wilma Amusement Co.
From Western Edition
MISSOULA, MONT.—The Roxy Theatre
at 718 S. Higgins Ave. has been purchased
from Mrs. Esther T. Paisley of Spokane by
the Wilma Amusement Co. for an undisclosed
amount, according to an announcement
by Wilma Amusement's president Edward
Sharp and executive vice-president
Robert V. Sias.
For the time being, they said, the Roxy
will continue its present policy as an art
and specialty theatre. The Roxy had been
under lease to Wilma Amusement for the
past three years and previously, since 1940,
to Fox Intermountain Theatres.
Wilma Amusement is a division of Sharp-
Sias Enterprises which owns and operates
theatres and other properties in Idaho and
Montana.
NC-2 BOXOFHCE :: March 30, 1970

.
THE
MIEr^FIRSr
JUSTVDIED
YDUR BHPUIYEES
A RAISE
Our message is short. And sweet. a Payroll Savings Plan, this rate hike is like giving them a
Congress has raised the interest rate on U.S. Savings raise . . .
especially since even their old Bonds will earn at
Bonds.
the new rate from now to maturity.
Before, U.S. Savings Bonds paid 4.25% when held to If you've pooh-poohed a Payroll Savings Plan for your
maturity of seven years (3% the first year, 4.45% there- people because you felt the rate wasn't right before, now's a
after to maturity). good time to get with it. For information or assistance, just
Now, U.S. Savings Bonds pay a full 5% when held to write Director of Sales, The Department of the Treasury,
maturity of five years and ten months (4% for the first Savings Bonds Division, Washington, D.C. 20226.
year, 5.20% thereafter to maturity)
Can you think of a better way to help fight inflation and
K your employees already buy Bonds regularly through provide an attractive fringe benefit at the same time?
U.S.Savings Bonds
€k @ The US. Govcmmni io„ not pay lor Ihls advirllstmenl. Il U presented

OMAHA
Tack Klingel, former manager of the Cooper
Foundation Theatres operations in this
city, has joined American Multi-Cinema, the
Durwood Theatres organization. Durwood
has the Six West at the city's newest and
largest shopping center, the Westroads, on
the western edge of the city. Klingel, according
to the report, is scheduled to go to
Florida eventually, where AM-C is contemplating
the construction of multiplex
theatres similar to the Six West.
Jerry Greeno, manager of the Douglas
Theatre Corp.'s Cinema Center and C:nema
II, said he has had some close calls in getting
film on a scheduled date but he hopes
he has none closer than one at the Cinema
Center recently. "The Sterile Cuckoo" was
slated to open at a 7:57 p.m. performance.
When the bus from Des Moines that was
supposed to have the reels aboard came in,
there was no film. That was late in the afternoon.
Jerry called the booker in Des Moines,
who found that the driver had left with the
film sitting on the platform. Greeno gave the
booker, who had never driven the Interstate
to here, directions on what interchange to
use for his exit, then sat back to hope and
pray. About 7:50 p.m. Greeno told the
audience there might be slight delay. At 7:56
FINER PROJECTION-SUPER ECONOMY
Ask Your Supply Dealer or
Write
HURLEY SCREEN COMPANY, Inc.
26 Sareh Drive Formrngdare, L. I., N. Y., 11735
WRITE—
The Exhibitor Has His Say
TO:
BOXOFFICE, 825 Van Brunt Blvd.,
Title
Comment
Days ol Week Played
Exhibitor
Kansas City, Mo. 64124
p.m., one minute before the scheduled start,
the man arrived with the film. The show
went on—only five minutes late.
Art Sundfi, who has the Papio Theatre at
Papillion, has returned from his annual
spring visit to the Ozarks where he has a
bittersweet farm. He said he was lucky.
The heavy snow which swept the area
missed his farm . . . Columbia salesman Ed
Cohen and his wife were not so lucky. They
were snowbound at Bassett, when 14 inches
of snow, whipped by high winds, swept the
northern part of the state.
AI Woodraska, who has the drive-in at
Harlan, Iowa, is remodeling the concessions
stand and hopes to have it ready for the
opening April 3 . . . Byron Hopkins, exhibitor
at Glenwood and Bellevue who has
taken over the Ritz at Plattsmouth, is ready
to reopen after a reseating project there.
Merchants at Chambers have scheduled a
meeting to decide whether to run the theatre
there this summer . . . Lee Rasmussen of
the Rialto Theatre at Missouri Valley announced
he will go on a one-change-a-week
schedule when school is out . . . John Irwin,
exhibitor at Elgin, had planned to close his
Avon Theatre but has decided to stay open
a little longer to see if spring brings a boost
in business.
Write for details
1325S. WABASH
CHICAGO 60605
Richard Marvel, who has the Riviera
Theatre at St. Paul, is visiting his brother
and other relatives in the state of Washington
.. . Mr. and Mrs. Wally Kemp of the
Grand Theatre at Grand Island went to
Schuyler for a family visit . . Bill Zedicher.
.
exhibitor at Osceola, is busy in his construcllvlilll
iilflliS
YOUR REPORT OF THE PICTURE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
Company..
Theatre
^"""^ Showmen Are Using
FILMACKSainOne
TRAILERETTES
1. Can be used as a prevue service
2. Can be used as cross plug trailer
3. Can be used as advance trailers
Weather..
— Right Now
tion business. He has built about $160,000
worth of small steel buildings in Osceola and
Clarkson.
Mr. and Mrs. George Monroe of the Fort
Kearny Theatre at Kearney and Columbia
salesman Ed Cohen and his wife of this city
attended opening-day races at Fonner Park
in Grand Island.
A. G. Miller, 79, the oldest exhibitor in
Nebraska from point of years of operation,
went into the Atkinson Memorial Hospital
for a checkup. A. G., often called "Tidy," is
a native of Atkinson and is a retired postmaster.
His father started the theatre there.
Omaha Opposes X-Rated
Movies on Airer Screens
OMAHA—The Omaha City Council has
gone on record opposing the showing of
X-rated movies at drive-ins. The action resulted
from a request by the Hartman School
PTA asking the council to
adopt new legislation
banning the movies from outdoor
theatres. It all started from the billing of
"Fanny Hill" at the Skyview Drive-In. PTA
officials said the film could be seen from
houses behind the theatre.
Ralph Blank, owner of the Skyview,
halted the showing of "Fanny Hill" after a
meeting with City Councilman Arthur D.
Bradley jr. and Public Safety Director Al
Pattavina.
Bradley stated Blank should be "commended
because he was very cooperative
and helpful and concerned about the neighbors."
The film is rated X, which means no
one under 18 can be admitted.
Blank said he did not believe he was violating
the city obscenity ordinance by showing
the film but added "You have to please
the people." Under the Motion Picture Ass'n
of America code, no one under 18 may be
admitted to a theatre showing an X-rated
film and Omaha law prohibits persons under
18 from seeing movies found to be obscene.
Gerald Garrett of the PTA told the city
council that such movies are "contributing
to the degrading of the moral standards."
Asst. City Atty. Gary Buchino said the city's
obscenity ordinance has no provision for
penalizing owners of drive-ins who show
X-rated films.
"No one anticipated the problem of driveins
when the ordinance was prepared," he
said, referring to the fact that the screens
are visible to area residents.
Protesting residents near the Skyview said
persons have been viewing the movies from
outside the drive-in grounds. The council
asked the public works department to post
"No Parking" and "No Loitering" signs and
the police have been notified to check the
area.
Close Graettinger Cinema
GRAETTINGER, IOWA—The Graettinger
Theatre, a weekends-only operation,
has been closed because of higher prices for
film and other products used by a movie
house. A group of interested citizens is investigating
the possibility of reopening the
facility if enough public interest can be
generated.
NC-4 BOXOFFICE :: March 30, 1970

Reopen the Eastwoods-
Family Film Policy
lOl.KDO, OHIO—The lomn.'r Hastwood
film house, dark sinee 1965, is now being
operated on weekends only, offering family
films earrying the G rating. The first presentation
I'riday (20) was Disney's "Swiss Family
Robinson," which was shown twice Friday
night, and with matinee and evening
performances on Saturday and Sunday. The
Easter weekend show was "Chitty Chitty
Bang Bang."
The theatre at 817 East Broadway in the
East Toledo area went dark in 1965 and for
three years it was occupied by a church.
Last August, three young Toledoans, Terry
Doherty, Carol Harris and Frank Colello,
acquired the property. They have been renovating
the building, mostly on weekends.
They will operate the theatre themselves,
doing all the work from running the projector
to cleaning the restrooms.
The Eastwood Family Theatre seats 750
persons and will sell tickets for $1.50 to
aduits and 75 cents to children. The young
owners hope there are enough parents who
will patronize a place offering suitable films
for youngsters.
The Eastwood's former "sister" theatre,
the Westwood, which is located in West
Toledo, was converted into an art house
more than a decade ago and still is doing
good business. These two houses were once
part of the old Martin G. Smith operations.
Proposed Shopping Center
To Include Mini-Theatre
LEBANON, OHIO—A small-sized movie
theatre may be in the future for Lebanon
area residents. A special feature of a proposed
shopping center will be a 350-seat
mini-theatre, says Donald Leathery of the
Angler Investment Co., Columbus.
Leathery met with William K. Robinson
of George Henkle Associates early this
month to deliver a check for $300,000 for
the purchase of 30 acres east of Lebanon.
The property, formerly owned by Country
Homesites, is located near the Ohio 42-48
overpass on the north side of East Main
Street near Wilmington Road.
Plans for the proposed Colony Square
Shopping Center will be revealed soon,
Leathery said.
The shopping center will cover approximately
103,000 square feet, he said, and will
include a G. C. Murphy Store, Kroger's,
Super Discount Store, Sears Roebuck
catalog and appliance store. Sunshine Cleaning
Center, beauty and barber shops and
colonial-style service station in addition to
the cinema.
Ninety per cent of the space already has
been leased. Leathery reported.
Site preparation will begin in early April,
according to Leathery.
David Shaber has been signed by Warner
Bros, to write "Pro Patria." He has had
stories in two O. Henry prize collections.
AFI-UC Holding 3-Day
Film Education Seminar
— Screenwriter-director
CINCINNATI
Francis Ford Coppola and David D. Connell,
executive producer of "Sesame Street,"
will be the featured guests at a three-day
National Conference on Film Education cosponsored
by the American Film Institute
and the University of Cincinnati Educational
Media Laboratory.
More than 125 leading film educators
from all over the United States will gather
in Cincinnati (Stouffer's Cincinnati Inn)
April 3 to discuss the growing role of film
in American education as an art and as a
communication tool from preschool to the
graduate level.
Coppola's recent film "The Rain People"
will be screened at the conference, as will
two of Frederick Wiseman's documentaries,
"High School" and "Hospital."
The major portion of the conference will
be devoted to an interchange of film study
approaches, based on presentations from
ten film study centers. Other speakers include
Jim Kitses, author of "Horizons West"
and research officer at API's Center for
Advanced Film Studies, and David Powell
of the North Reading Film Project.
A report based on the conference will be
edited by Roger Fransecky, director of the
Educational Media Laboratory.
Children's Film Fare Is
Selected With Caution
NILES. OHIO—The Robins in Niles,
suburb of Youngstown, is continuing a policy
of showing classic comedies on weekends but
not for the children's matinees if they are
considered unsuitable.
This happened when two of Mae West's
early hits were shown. "She Done Him
Wrong" and "I'm No Angel." In place of
the Mae West comedies, the Robins offered
"Out of Sight," a rock and roll beach
comedy with Gary Lewis and the Playboys,
for its Saturday and Sunday matinees.
R. E. Joslin Named Veep
Of Ohio CATV Company
FINDLAY,
OHIO—Raymond E. Joslin,
Findlay, has been elected vice-president of
Continental Cablevision of Ohio, it was announced
by H. I. Grousbeck, president.
Joslin has been general manager of Continental
since 1967. One of the largest CATV
firms in the country. Continental serves 25
communities in Ohio, Michigan, Illinois,
Iowa and New Hampshire. Joslin is president
of the Ohio Cable TV Ass'n.
Dennis Joins CATV Firm
CLEVELAND—Harry Dennis, head of
the Stone newspaper group and president of
Collinwood Publishing Co.. Cleveland, will
become general manager of Telerama April
1. Telerama plans an important expansion,
according to Harry H. Stone, major stockholder
in both firms. Dennis was vice-president
and general manager of Radio WERE,
Cleveland, before joining Stone publications.
Urge New Approaches
At NATO Convention
DETROIT—The 51st annual convention
of the National Ass'n of Theatre Owners
of Michigan was held here Tuesday and
Wednesday (24-25) at the Sheraton-Cadillac
Hotel. Eugene Picker, president of national
NATO addressed the Wednesday (25) Celebrity
Luncheon, at which noted producerdirector
Otto Preminger was honored.
B. V. Sturdivant, vice-president of national
NATO, president of NATO of Arizona,
president of the Citizens' Ass'n on
Arizona Courts and a member of the American
Judicature Society, was the featured
speaker at the Showmanship Luncheon
Tuesday (24). With "Crime and the Theatre"
as his topic, Sturdivant quoted from Dr.
Milton Eisenhower's "Cause and Prevention
Study of National Crisis," declaring
that the continued trend toward crime and
violence could deprive us of the way of
life we have always enjoyed.
"When fear and crime force confinement
of the public," Sturdivant emphasized, "it
could close many a theatre. A united effort
with the Justice Department, the American
Bar Ass'n, American Judicature Society,
tradepress executives and NATO must become
one entity of great responsibility to
educate the public to the danger of narcotics
by the use of posters, the screen and
occupational media."
Charles E. Ross & Associates, insurance
counselors, suggested a package of capsuletype
insurance for theatre owners, varied
for suburban and metropolitan areas.
Oscar A. Brotman, Chicago circuit owner
and vice-president of NATO of Illinois, told
the assembled exhibitors that they must revamp
their sell, analyze old habits, use
new magnetic and novel ideas and concentrate
on boxoffice instead of concessions.
"Presold pictures are not presold to millions,"
Brotman stressed. "The public is
tired of TV and radio and only need
reasons to be coaxed back into moviegoing
habits. For instance, use less tripe. The public
doesn't care who produced, acted in the
film or the cost of the product."
A testimonial was given Pete Rosian, retiring
from Universal, to Personal Film
Service, Cleveland, Ohio.
The coveted Michigan Showman of the
Year trophy went to Robert Johnson, manager
of Butterfield's East Town in Grand
Rapids. Receiving Showm'anship Awards
were the following managers: Bud Trimble.
General Cinema's Dort Mall Cinema, Flint;
Richard Gravicchio, Suburban Detroit's
Eastland, Harper Wood; Marie Olcese,
United Detroit Theatres' Bloomfield, Birmingham,
and Warren Wardell, Butterfield's
Michigan, Lansing.
BOXOFHCE :: March 30, 1970 ME-1

!
——
—
—
——
CINCINNATI
TMG Film Co. will move its headquarters Alpha Cinema, playing a mixture of commercial
and art film releases. Michael Arm-
from the Enquirer Bldg. to Suite 400,
Executive Bldg., in mid-April.
itage will be the manager and Tri-State
Theatre Services will do the booking and
Don Womack, United Artists branch manager,
has returned from a company meeting
buying.
in Jacksonville, Fla.
Dale Stevens, new amusement editor for
Phone: (216) 267-2725/6 ice.
the
Bill Kohagen, district manager, Bel-Ko
Enquirer, recently wrote a love letter
to
Films; Howard Mahler, vice-president, Allied
Artists, and Ward Pennington, sales
the city in his column expressing his
amazement and delight with the changes
manager. Crown International, were Filmrow
visitors.
which have occurred during his three and
one-half years with the Detroit Press. Before
that time he was movie critic on the
Exhibitors in town included Jack Needham
and William Queen, Columbus; C. D. excited about the town's new look—the
Post and Times-Star for ten years. He is
Hager and A. E. Dyer, Madison, W. Va.,
beautiful Fountain Square, backed by the
and Mr. and Mrs. Fred May, Dry Ridge, stunning DuBois Tower; the size and shape
Ky.
of the new sports arena looming along the
Kathy Minnery, 20th Century-Fox booker's
Ohio River; the impressive Cincinnati Ex-
clerk, is recuperating nicely following position Center, and the general aliveness
Sharon Morley, 20th-Fox biller, of the area.
surgery . . .
and William McGruder have set a June 30 Dale has rediscovered our fine restaurants
wedding date.
and nightclubs. He has inspected the chic
Fred Baum, vice-president of General
Cine Carousel and the intimate Studio Cinemas.
He is pleased that the Times Towne
Theatre Equipment Co., and his partner
David Nelson have bought the suburban Cinema has retained its charm and inherent
Alpha VI Fine Arts Cinema from a group
excitement; noticed that the Grand boxoffice
of businessmen, all of whom
had been moved into the inner lobby,
are ardent film
buffs. Presently the house is closed for renovation
and when it reopens, it will be
and that nearly aU suburban theatres have
been renovated into charming houses. Dale
called
also is aware that the Playhouse in the Park
is an exhilarating theatre; that the Cincinnati
Symphony is one of the best anywhere,
MyUl ^^^ Showmen Are Using
illilil
F»J«ACKS3InO„e and that the May Festival is a unique experience.
He feels the city is a big-time
i mmm
town, charming, and exciting and on the
TRAILERETTES
move—to which we all agree. We also welcome
him back home.
1. Can be used as a prevue service
2. Can be used as cross plug trailer
1325 S.WABASH
CHICAGO 60605
3. Gm be used as advance trailers
Free Coffee at Theatre
m
From Central Edition
DOLTON, ILL.—The Dolton Cinema,
§p MU Theatre 14112 Chicago Rd., reopened recently with
mW#l Service two Disney features as the premiere attraction.
The house offers free coffee to all
The nation's finest for 40 years
RCA Service Company
patrons and a lobby art gallery is planned.
A Division of RCA
Further conveniences include a seven-daya-week
policy and 24-hour telephone
5121 W. 161st Street
Cleveland, Ohio 44142
serv-
ME-2
Start BOXOFFICE coming...
D 3 years for $15 (SAVE $6)
825 Van Brunt Blvd., Kansas City, Mo. 64124
D
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2 years for $12 (SAVE $2) Q
year for $7
n PAYMENT ENCLOSED D SEND INVOICE
These rates for U.S., Canada, Pan-America only. Other countries: $10 a yeor.
THEATRE
STREET
ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BoXOffice — THE NATIONAL FILM WEEKLY
Tatton in Command
With450inCincy
— CINCINNATI "Patton" held its lead as
the number one attraction among first-run
films, pulling a 450 for its second frame at
the 20th Century. "Hello, Dolly," playing a
13th week at International 70, and "Z," in its
third go-round at the Times Towne Cinema,
registered 325 each. Newcomer "The
Honeymoon Killers" at the Albee ran up
a better-than-average 125 and "The Looking
Glass War" was a disappointing 75 at the
Kenwood.
(Averoge Is 100)
Albee The Honeymoon Killers (CRC) 125
Beacon Hill, Covedale Tell Them Willie Boy
Is Here (Univ), 2nd wk 150
Cine Carousel The Damned (V^B), 2nd wk 150
Grand—. . . tick . . . tick . . . tick . . .
(MGM), 2nd wk 175
Hollywood Cinema North, Mariemont Cinema
East, Western Woods The Computer Wore
225
Tennis Shoes (BV), 3rd wk
International 70 Hello, Dolly! (20th-Fox),
1 3th wk 325
Kenwood The Looking Gloss War (Col) 75
Studio Cinemas Midnight Cowboy (UA),
33rd wk 200
Times Towne Cinema—Z (SR), 3rd wk 325
20th Century Potton (20th-Fox), 2nd wk 450
Valley
They Shoot Horses, Don't They?
(CRC), 3rd wk 1 50
CLEVELAND
The USO presented the opening-night benefit
showing of 20th Century-Fox's
"Patton," it is reported by Bill Lanese. After
that part of the "premiere," the film jumped
to Cincinnati and then to Australia. Some
jump!
Rudi Norton, a long-time standby at Paramount,
is greatly improved after a long recuperative
period.
The Film Bldg., home away from home
for the large group that spends much time
and energy doing things to keep the industry
on the road, is being turned into some kind
of place to go beg, borrow or liberate (as
they used to say in World War II) whatever
is wanted. A favorite piece of loot is a minijob
that can be carried home. "They" have
taken two electric typewriters (that's not
"mini" to me) from one company, another
typewriter and in an earlier incident, a company
just starting a $650 computer installation
lost it all. "They" reportedly use "spud
bars." Almost anything seems to be a target
and it is quite costly.
Governor Names Publisher
To Motion Picture Group
From Western Edition
ALBUQUERQUE—Albuquerque exhibitor
Lou Gasparini, chairman of Gov. David
Cargo's Motion Picture Industry Commission,
reported here that Gov. Cargo has just
appointed a Las Cruces publisher as a member
of the board. He is Joe Priestley, publisher
of the Las Cruces, N.M., Sun-News.
Other members of the commission, who
earlier had served on Cargo's Movie Committee,
include: Ralph Looney, assistant
managing editor, Albuquerque Tribune, and
Jack Stamm, a Santa Fe, N.M.. newspaper-
BOXOFFICE :: March 30, 1970

The college
contribution
There are two ways to look at it.
There's the contribution the colleges
make to business.
That's crucial.
Business employs about 42% of all college
educated people. It uses their brainpower
and skill in developing new products
and methods. It fills management posts.
In the other direction, there's the
contribution business makes to colleges.
The colleges welcome it. They need all
the funds they can get. They're helping
to prepare leaders for management,
but the cost of this preparation— the whole
cost of education— is going up sharply.
If business wants college talent, it must
keep colleges in business. It can help
finance their need for classrooms,
facilities and especially teachers.
In this light, your aid-to-education
program is an aid to your company.
is a twoway
street
SPECIAL TO MftNAGEMENT-A new booklet
of particular interest if your corrpany has
not yet establisfied an aid-to-education
program.
Write for: "THE RATIONALE OF CORPO-
RATE GIVING," Box 36, Times Square Station,
New York, N.Y. 10036.
College is
Business' Best Friend
COUNCIL FOR
',Fl.\A\Ci,Al.
(j AID.TI) Published as a public service in cooperation with The Advertising Council and the Council for Financial Aid to Education.
tDLCATIOX

Reduce your risk of
Heart
Attack!
COLUMBUS
gam Shubouf, Loew's city manager; Carmen
Amatrano, Loew's Arlington
manager, and World and Bexley general
•manager Charles Emery participated in the
signing ceremony in which Mayor M. E.
Sensenbrenner proclaimed Tuesday (24)
"Martin Luther King jr. Day." The King
film was shown at Loew's Arlington, RKO
Palace, World, Town and Country Cinema
and College Cinema.
CONTROL HIGH BLOOD PRESSURE
The higher your blood pressure, the
greater your risk of heart attack.
KEEP YOUR WEIGHT NORMAL
More than 3 times as many sudden
deaths occur in middle-aged men
who are 20% or more overweight
WATCH YOUR DIET
Eat foods low in saturated fats and
cholesterol.
KEEP PHYSICALLY FIT
Exercise regularly and moderately.
Physically active people have a
lower heart attack risk.
Charles Sugarman has instituted reduced
children's admission for all performances of
the reserved-seat showing of "Hello, Dolly!"
at Cinema East.
William Queen is opening the spring and
summer season of Linden Air Auto Theatre
April 3 with "The Reivers" and "A Fine
Pair."
Film houses in the Ohio State University
area again will face summer competition
from the Ohio State University Summer
Theatre, which will offer eight weeks of live
attractions in air-conditioned Hughes Hall,
opening July 1 and continuing until August
22. The plays include "The Boyfriend," "Joe
Egg," "Barefoot in the Park," "The Consul,"
"Tartuffe" and "Tobacco Road."
John E. Ept, 65, doorman at the Southern
Theatre, died Saturday (21) at Doctors Hospital.
He is survived by an uncle and aunt.
Clark, Roper New Owners
Of Baldwin, Fla., Airer
From Southeastern
Edition
BALDWIN, FLA.—Harry C. Clark and
David E. Roper of Jacksonville purchased
the Baldwin 90 Drive-In from R. E. Totman,
effective February 17. Totman had operated
the drive-in for 21 years.
The new owners have had many years
experience in exhibition as well as in other
businesses in the film industry.
FINER PROJECTION-SUPER ECONOMY
DON'T
SMOKE CIGARETTES
SEE YOUR DOCTOR REGULARLY
Middle-aged cigarette smokers suffer
heart attacks at a rate about
twice that of non-smokers.
Only he can help control blood pressure
and advise on weight, exercise
and the diet for you.
wlVt...so more will live
HEART FUND
Conlrihiiied by the Publisher
iCREENS
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, inc.
26 Sarah Driva Formlngdole, L. I., N. Y., 11735
One
Day
Service!
Write
for
Samples
PROGRAMS • HERALDS
INDOOR & DRIVE-IN THEATRES
THEATRICAL ADV.
CO.
24001 SOUTHFIELD ROAD
SOUTHFIELD, MICHIGAN 48075
ME-4 BOXOFFICE :: March 30, 1970

Esquire Constructing
Rome, N.Y., Cinema
BOSTON—Esquire Theatres of America,
which has its home base here, announced
that construction is in progress on its twin
cinema in Rome, N. Y., with a May 6
opening the circuit's goal for the new theatre.
The two cinemas will have a common
boxoffice at the entrance to a lobby which
will extend to the auditorium doors of each
theatre. The cinemas, one of which will seat
315 patrons and the other 175, also will
share a common refreshment stand and
restroom facilities. Site of the Rome cinemas
is the Star Store Shopping Center at 1919
Black River Blvd.
Sam Seletsky on EA Plane
When Co-Pilot Was Killed
BOSTON—Sam Seletsky, vice-president
of the General Cinema Corp., was a passenger
on the Eastern Airlines plane in
which a hijacker shot and killed the co-pilot
and wounded the pilot, who nevertheless
landed the New York-to-Boston bound flight
safely at Boston's Logan Airport. The hijacker,
also wounded in the fight with the
pilot and co-pilot, was taken into custody
at the airport.
Seletsky told the Boston Record American
that he was seated about two-thirds back
in the plane, over the wing, and "as we made
our approach over the water to the airport,
we heard three pops and later learned what
happened.
"The plane did not slow up as usual when
going down the runway. It was traveling at
a great rate of speed.
"We thought when it made its turn that
it would tip over because it was going so
fast. At this time a man came up the aisle
and asked for a doctor but received no
answers in the affirmative.
"When the plane came to a stop, we
heard sirens and we saw the police and
ambulance outside with stretchers. I saw
them take out the pilot, still bleeding from
both arms and the back. It was then that I
realized that the pops were gunshots.
"The stewardess told us what happened.
We could see one fellow lying on the floor.
The stewardess was crying and in a state of
shock."
Seletsky added, "I am a fatalist and believe
that when the Almighty makes a cross
against your name that your time has come.
It wasn't my time. It was a miracle for this
•man to fly a plane. It was a real miracle to
find the captain able to keep control of the
ship and land it as he did in his condition.
"It was after I saw the pilot leaving covered
with blood and the man lying on the
floor that it actually struck me. I was shaking
like a leaf. I don't know how I drove my
car home. I was in a serious state when I
got home."
Genevieve Waite, starring in 20th Century-Fox's
"Move," also has a cameo role
in "Myra Breckinridge."
Rebuilding of Hartford's Downtown
Patronage Goal of New Strand Owner
By ALLEN M. WIDEM
HARTFORD—Hartford's Harold Konover
is known in the New England realty investment
field as a gambler.
A few short years ago, he put a lot of
money on the line, taking over commercial
structure after commercial structure in the
heart of Connecticut's capital city.
Downtown, went the
Konover rationale,
is not an element to be written off. Sure,
there has been urban unrest, there has been
traffic chaos, there has been the parking
plague, there has been a marked exodus of
both residential and commercial investment
to suburbia with its unfettered air and land
to expand. But downtown, the central core
has been a fixed ingredient in economic
expansion; more so than even the most dour
students can ever envisage and, hence, it's
only a matter of time when more buildings
go up, housing commercial interests.
It follows, then, that Konover's recent
take-over of the 1,500-seat Strand at 1017
Main St. in the heart of Hartford, following
termination of a lease by the RKO-Stanley
Warner circuit, is in keeping with his belief,
his boldness, his vision.
He's operating the theatre as a first run,
booking through equally ambitious Franklin
E. Ferguson & Associates, New Haven, the
largest independent booking combine in
Connecticut. He has instituted a number of
notable downtown Hartford "firsts"—$1
"bargain" price from 1 1 a.m. to 1 p.m.;
discussions with major department stores
that will eventually lead to cooperative efforts
geared to rebuilding a downtown movie
audience that has lamentably lagged since
the population exodus to the suburbs.
By his own admission, mind you, Konover
is a novice to theatre operation. True,
he owns the building in which the Strand is
situated and he has taken over the theatre
rather than allow the entertainment facility
to remain dark. When RKO-Stanley Warner
pulled out of the Strand some weeks ago, the
ties of the circuit—dating back to its predecessor
Warner Bros. Theatres corporate entity
of 40 years ago—were broken. At one
time, Warner Bros, had eight theatres in
Hartford, three in the downtown sector.
Konover feels, most strongly, that the
Massachusetts Bill 471
Due for Action April 6
Boston—Carl Goldman, executive
secretary and legislative agent for
Theatre Owners of New England, has
notified exhibitors throughout Massachusetts
that a hearing on Bill 471, relating
to "exempting theatre managers
from the law relative to obscene shows
or entertainment" is due to be acted on
by the state legislature April 6.
Goldman said it is expected that the
bill wiU be reported favorably.
Strand can "make it" with first-run product.
Not so much, mind you, of the X-rated
category. Rather, with the general, mass
audience. The same mass audience that built
a legend for an industry spanning three
generations.
Moreover, he has formed a wholly
owned Konover subsidiary, HK Theatres,
listing himself as president and chief operating
officer. He's intent, this quiet-spoken,
economy-wise Konover, on reshaping the
sphere-and-scope of downtown Hartford exhibition.
He's openly seeking sites for at
least two more first runs and he's hopeful of
lighting their marquees within 12 to 18
months.
Needs More Entertainment
Konover's commercial tenants number
some 500, reflecting a sizable investment,
certainly, in downtown Hartford real estate.
But he feels that downtown Hartford, which
has given Konover status and stature as a
realty investor of the first order, needs much
more than mere office buildings. It needs
more entertainment.
What's gone? Loew's Poll, Loew's Palace,
Keleher Princess, Crown, Parsons, Regal
and State.
These fell to the clammer and clatter of
redevelopment. To date, they've not been
replaced. This leaves downtown Hartford,
one of the country's top 25 markets, with a
mere three operational theatres—the aforementioned
Strand, the E. M. Loew's (soon
to go for redevelopment) and the Mickey
Daly-operated Daly (once a haven for westerns,
now providing Spanish-language films
weekends only).
"Downtown Hartford," Konover tells this
Boxoffice paragrapher, "needs motion picture
entertainment more than ever and our
organization is preparing to provide it. At a
time when downtown should be a mecca
for after-sunset diversion, there are too few
places where one can go."
Exterior Remodeled
Within a few weeks, Konover has completed
exterior remodeling and plans a general
overhaul of the Strand's interior. The
house is equipped for 70mm and for years
was a top grosser. Then the aforementioned
suburbia exodus began its escalation and
suburban showcases zoomed ahead, grosswise.
"There are, within easy walking distance.
4,000 parking spaces and to the Hartford
moviegoer who wants to come back downtown
at night, accommodations for cars are
certainly no problem any longer."
Immediate Strand bookings, via "Fergie"
Ferguson: Buena Vista's "The Computer
Wore Tennis Shoes" (opening a week after
its initial territorial break at the General
Cinema Corp.'s Cinema I, Newington. and
RKO-SW State, Manchester); Columbia's
(Continued on page NE-4)
BOXOFHCE :: March 30, 1970 NE-1

—
Hello. Dollyl' 750 in Setting New
First Week Record at Boston Saxon
BOSTON—"Hello, Dolly!" 20th Century-
Fox roadshow musical, set an opening week
record of 750 at the Saxon Theatre. Prior
to its opening, the Ernest Lehman production
had amassed the largest advance sale
ever recorded at any Sack Theatre in Boston.
Even so, the big musical was only a
couple of lengths ahead of another first-week
attraction, "What Do You Say to a Naked
Lady?", which gave the Savoy, another
Sack house, a sterling 700. Still a third new
picture, "Marooned," playing at Sack's
Gary, received good support from the public
throughout its first week for a resulting
240, while Sack's Cheri Two was doing 435
business with "They Shoot Horses, Don't
They?" Elsewhere, another big figure went
up on the gross percentage board when
"Patten" posted 500 for its second week
at the Circle Theatre.
(Average Is 100)
Abbey—The Virgin Soldiers (Col) 100
Center—. . . ticl< . . . tick . . . tick . . .
(MGM), 5th wk 130
Charles—Tell Them Willie Boy Is Here
(Univ), 5th wk 155
Cheri One—The Damned (WB), 3rd wk 275
Cheri Two—They Shoot Horses, Don't They?
(CRC), 4th wk 435
Cheri Three—Cactus Flower (Col), t2th wk 200
Circle— Patton (20th-Fox), 2nd wk 500
Gary—Marooned (Col) 240
Music Hall—The Last Grenade (CRC) 100
Paramount—A Time for Giving (Embassy),
2nd wk 115
Paris Cinema—Zobriskie Point (MGM), 2nd wk. . .350
Pi Alley—The Happy Ending (UA) 150
Savoy—What Do You Say to a Naked Lady?
(UA) 700
Saxon— Hello, Dolly! (20th-Fox) 750
West End Cinema—Lo Femme Infidele
(AA), 4th wk lie
'Hello, Dolly!' Lofty 500
First Week in Hartiord
HARTFORD—"Hello, Dolly!" was like a
breath of fresh, invigorating spring air,
chalking up a hefty 500 in its northern Connecticut
premiere at the de luxe Perakos'
Elm. The roadshow attraction, playing at $3
top, seems to be headed for a year's stay.
Elsewhere, it also was good news— "Z," 200
at the Cine Webb; "The Honeymoon Killers,"
175 at E. M. Loew's, Blue Hills and
Hartford Drive-In; "What Do You Say to a
Naked Lady?", 150 at the Strand. Berlin and
East Hartford.
Art Cinema—Daydreom (SR); Brand of Shome
(SR) 125
ncii
Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
43 Edward J. Hart Rd.
Liberty Industrial Park
Jersey City, N.J. 07305 Phone: (201) 434-2318
Burnside—The Secret of Santa Vittoria (UA),
4th wk 100
Central, Paris Cinema I—They Shoot Horses,
Don't They? (CRC), 4th wk 125
Cmema I, Rivoli—A Time for Giving (Embassy) . . 1 35
Cinerama—Goodbye, Mr. Chips (MGM), 19th wk. 60
Cine Webb—Z (SR) 200
Elm—Hello, Dolly! (20th-Fox) 500
E. M. Loew's, Blue Hills, Hartford—The Honeymoon
Killers (CRC) 1 75
Newington—The Only Game in Town (20th-Fox),
3rd wk 75
Paris Cinema II—Butch Cassidy and the Sundance
Kid (20th-Fox), 24th wk 100
Strand, Berlin, East Hartford Whot Do You Say
to o Noked Lady? (UA) 1 50
'Honeymoon Killers' 175
In Two-Theatre Booking
NEW HAVEN—"The Honeymoon Killers"
stepped off briskly with 175 in its twin
debut at the Paramount and Bowl as nine
other first-run features grossed better than
average in one of the best over-all weeks
recorded by New Haven exhibitors this year.
"Time for Giving" and "The Lawyer," two
other new attractions, rated 165 each to tie
for runner-up spots on the weekly barometer.
Cinemart— Hello, Dolly! (20th-Fox), 12th wk 125
College—What Do You Say to a Naked Lady?
(UA) 150
College Street Cinema—The Damned (WB),
2nd wk 115
Lincoln—Tell Them Willie Boy Is Here (Univ),
4th wk 100
Paramount, Bowl—The Honeymoon Killers (CRC) 175
Princess—Who's That Knocking at My Door? (SR);
The Seducers (SR) 1 25
Roger Sherman— Female Animal (SR), 2nd wk. ..150
Showcase Cinema I—Paint Your Wagon (Para),
19th wk 60
Showcase Cinema II—They Shoot Horses, Don't
They? (CRC), 4th wk 1 35
Showcase Cinema III—Z (SR), 4th wk 140
Westville, Whitney—A Time for Giving (Embassy) 165
Whalley—The Lawyer (Para) 165
BOSTON
gam Levine, who was 75 February 22, retired
as United Artists booker Wednesday
(25). Sam probably knows the Boston
film district better than anyone else around,
having started in distribution here in 1917.
Early in his career he was with the Franklin
Film Co., which distributed Warner Bros.
products before that company set up its own
exchanges. Sam, who joined the UA exchange
19 years ago, said he was leaving
with fond memories of the industry and all
the friends it had brought him and that he
fully intends to keep in contact with those
friends and the developments within the
industry.
Joe Cifre, formerly the head man in Boston's
theatre supply business when he had
his own firm, Joe Cifre, Inc., has been living
in Coral Gables, Fla., for the last 15
years, occasionally coming north in the summer
to visit his friends. Joe is a member of
Euclid Lodge, AF&AM, Boston, of which
Mack G. Paul of Major Theatre Supply is
worshipful master and Mack informed your
correspondent that a group of members of
the lodge is arranging a visit to see Joe at
Coral Gables for the purpose of presenting
to him a 50-year medal and other decorations.
Joe was an original member of the
Theatre Mechanics Ass'n from which was
formed the Friars Club, which in turn
spawned the Variety Club of New England,
Tent 23, of which he was chief barker in
1948. Joe also was active with other members
in sponsoring the Children's Cancer
Research Foundation of which Dr. Sydney
Farber is chief direction and this being the
main charity objective of the Variety Club
through the well-known Jimmy Fund.
Paul Peterson, booker with Davis Film
Distributors, was injured seriously while on
a business trip to Maine early this month
when a car approaching his went into a skid
on the slippery pavement and crashed into
his car. Peterson suffered a broken left leg
and fractured right wrist and other injuries.
All of the six persons in the other car were
injured and taken to hospitals. Both cars
were demolished. Peterson, in addition to
being employed in distribution, for the last
eight years has been carrying on his own
8mm and 16mm film business, specializing
in travel films and lectures on the making
and showing of 8mm and 16mm films. His
most successful travel subject has been a
90-minute travelog following a honeymoon
couple through Canada—a film he has
shown to many cinema clubs, schools, colleges
and social groups in the New England
area. He was on his way to Greene, Me.,
for one of his combined lecture-screening
shows when the accident occurred. He is
now recuperating at home in Cambridge.
MBS Management was to open Boston's
newest cinema, the Garden Cinema on Arhngton
Street, opposite the Boston Public
Gardens, Wednesday (25). Seating 250, the
Garden represents the latest development
and facilities for the very small type of theatres
planned for Boston by MBS Management
and Esquire Theatres. More details on
the Garden opening will be forthcoming in
a later issue.
New Haven Projectionists
Run Shows for Elderly
NEW HAVEN—^Area union projectionists
are providing time and services for a
series of weekly motion pictures at the
Stratfield Motor Hotel "Drop-In" Center
for Fairfield County senior citizens.
Local 227, lATSE (AFL-CIO), participants
include Roland McLeod, business
agent; Joseph Kaplan, president; John A.
Martin, treasurer, and Merrick Perrilli,
secretary.
CARBONS, Inc. ^ "
Box K, Cedar Knolls, N
in New York—Sun CartMn Co., 630 — 9th Ave., New York City —
Circle 6-4995
National Theotra Supply, 500 P«arl St., Buffalo, N. Y.
Phone TL 4-1736
Albany Theatre Service, Albany, New York. Ho 5-5055
in Massachusetts—Massachusetts Theatre Equipment Co.,
Boston, Uberty 2-9114
NE-2 BOXOFFICE :: March 30, 1970

ON OCCASION A MOTION PICTURE APPEARS
THAT CONSISTENTLY DOES TREMENDOUS BOX-
OFFICE DESPITE WEATHER, TELEVISION, THE
RECESSION OR OTHER COMPETITION. THE
MINX" IS ONE OF THOSE FORTUNATE FILMS.
'MOST REMARKABLE . . . ALL EXPLICIT
NUDE SEX IS PERFORMED . . . SHIRLEY
PARKER BRINGS A GENUINE BEAUTY"
—NEW YORK TIMES
"ORGY AT THE ASTOR AND LOEWS
CINE ... SEX WITH AS MANY VARIA-
TIONS AS POSSIBLE."
-NEWYORKPOST
"THE MINX IS A PRETTILY PHOTO-
GRAPHED DIRTY PICTURE."
—WESTCHESTER GROUP
"THE MINX IS INTRIGUING."
—MOTION PICTURE DAILY
"THE ULTIMATE BLEND OF SEX AND
VIOLENCE."
-CUE MAGAZINE
"THE MINX CONCEIVES A WAY TO USE
HER PISTOL WHICH PUTS TO SHAME
ANY TRICK EVER DISPLAYED BY
ANNIE OAKLEY."
-film bulletin
PROVEN BOXOFFICE STRENGTH
(Premiere)
NEW YORK CITY— Reade's Astor, Loew's
CineOwks) $184,500
Lyric 42nd St. (preceding multiple) (2 wks) 78,350
* 1 St giant 56 situations (2 wks) 538,700
Next multiple— drive-ins & hardtops starts April 22
PHILADELPHIA—Milgrom (5 wks)
Aflentown, Pa.— Rialto (4 wks)
Lancaster, Pa.—King (4 wks)
Oaklyn, N.J.--Ritz (4 wks)
*Philadelpbia area multiple to start April 8
WASHINGTON— Plaza (12 wks) and still
breaking records
Republic— Day & dating with Plaza (5 wks)
Newport News, Va.— Downtown (3 wks)
CHICAGO—Oriental (4 wks)
Milwaukee, Wise.— Riverside (3 wks)
Madison, Wise.— Esquire (2 wks)
Kansas City, Mo.—Towne (4 wks)
*Cbicago area multiple starts May 8
90,700
27,500
26,400
22,700
94,500
41,600
11,350
131,700
26,300
14,200
19,700
SAN FRANCISCO—Warfield & Fox Oakland 54,300
and first area multiple
LOS ANGELES—Hollywood Pacific (3 wks)
*lst area multiple starts April 8
BOSTON—Sack's Gary (3 wks)
Providence, R.I.—Loew's State (2 wks)
New Haven, Conn.—College St. Cinema
(3 wks)
Stamford, Conn.—^Plaza (2 wks)
*Greater Boston multiple starts April 29
MANY MORE DATES TO FOLLOW
CAMBIST
FILMS
850 7th AVE. N. Y. C, N. Y. 10019 212-586-5810
Contact
local
your
area
distributor
46,900
58,700
18,600
18,800
17,300
BOSTON-NEW HAVEN
ELLIS GORDON
513 Statler Office BIdg.
Boston, Mass.
(617) 426-0768
Coming Soon FROM DENMARK
THE MINX-JAN STERLING loiEiTNDMsiiiLErMiiEiTiEcimEtHiiisiFiiNsmusElnCOLOR
Ueiations
An Adult Love Story—In Color
Prodoced by HERBERTJAFFEYaid RAYMOND JACOBSDirected b; RAYMOND JACOBS

Rebuilding of Hartford's Downtown
Patronage Goal of New Strand Owner
(Continued from page NE-1)
"Oliver!" (rerun, of course); Paramount's
"The Brain" (first run), "Downhill Racer"
(another rerun) and "The Lawyer" (first
run).
Why should a man with only a layman's
awareness of show business enter the firstrun
exhibition "wars," especially with a
downtown showcase at a time when suburbia's
theatres are grossing briskly indeed,
Linbothered with downtown's proliferation of
business woes?
Konover looked down at Hartford's State
Street from his eighth-floor executive suite
and reasoned: "I have a community responsibility
over and beyond financial in seeing the
Strand and perhaps other new theatres I
hope to build in the immediate future are
open the year long, inducing people to 'come
back' to downtown.
"I have deep, unquestioning faith in revitalization
of the central-core city. I'm
backing my faith with an investment of my
time and money."
He has set ideas on how to "build" that
lagging audience—over and beyond the general,
mass market motion picture bookings.
For one thing, he feels that the downtown
interests, functioning through the chamber
of commerce, can aid and assist in "building."
What helps a department store helps
downtown and that includes the Strand. Why
not a children's series for Saturdays, underwritten
by a department store? Why not a
reduced-admission plan, in conjunction with
a multiplicity of department stores and
specialty shops? Why not reduced admission
for the elderly? For that matter, why not a
fixed reduction in admission price to tenants
in Konover-owned commercial structures?
He's not about to "give" the theatre away
through constantly chopping down, whittling
away boxoffice take. Yet he feels that unless
some dramatic gesture, such as reduction, is
taken at the outset, the theatre cannot be
expected to "get moving again."
"I've known and admired the Ben Sack
kind of operation in Boston for a long time,"
he continued. "Ben has 'gone' against the
trend in building downtown and he has
proved, most conclusively, that Boston
downtown can be made to pay off, with
first run, with parking. So why can't this be
duplicated in the other major cities in New
England or, for that matter, the rest of
North America?
"Realty investment is a lot like show
HmM
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CHICAGO 60605
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business. You win some, you lose some.
You gamble. But unless you've got the
essence of gambling, of taking a chance,
you don't belong in realty investment or in
show business. Sitting back and saying, in
effect, well, there's nothing new under the
sun, is something to be equated with resigning
from life itself and this is a dullard's
decision, not the objective of a man-of-purpose.
"I don't profess to know everything there
is about real estate. Something new happens
every day. But I do happen to know that
I've taken over commercial office buildings
in downtown Hartford that weren't earning
their keep and made them pay handsomely.
It's all been a matter of individual impact;
a commercial office building has certain
characteristics, such as location, that appeal
to certain people. You find the people for
the building and the building begins paying
for itself.
"I feel the same philosophy is strongly
applicable to selling motion pictures. Hartford
County has a population of close to one
million people. I should be able to fill 1,500
seats three and four times a day easily if I
come up with a working formula. And once
I've gotten my feet wet, I'm going to enjoy
this swim!"
Pawtucket Pussycat Now
Roxy, a Family Theatre
PAWTUCKET, R.I.— Since the first
week in March it has been the Roxy Theatre,
instead of the Pussycat, and the booking
schedule is filled with family-type features
instead of X-raters.
The management is the same; the Oak
Park Theatre Corp., with Sully Alteiri of
Providence as one of the partners. But
there's
been a switch in management thinking
since the Oak Park opened the theatre
last November under the Pussycat name,
only to be closed by police on orders from
Mayor Burns after two performances of
X-rated films.
"We wiU be showing family-type movies,"
said Alteiri, as he applied for a license at
city hall to reopen under the Roxy name.
"We will also have kid shows."
Farther back in its history, the theatre
was known as the Fairlawn.
Seek Changes in Maryland
Censorship Board Code
From Eastern Edition
BALTIMORE—An act to modify Maryland
codes regarding the activities of members
of the censor board has been introduced
in the assembly. The new legislation seeks
provision of adequate offices and rooms in
which to properly conduct the work and
affairs of the board in the city of Baltimore
and the state of Maryland.
Also asked are funds to meet the expenses
of the censor board in the necessary discharge
of its duties and the salaries of the
members, each of whom shall receive such
compensation as shall be provided in the
state budget. Each member of the board
shall be reimbursed for actual and necessary
expenses incurred in furtherance of the
board's business within the state, such as
mileage at the rate established by the
board of public works, hotel bills, the cost
of meals and any other incidental expenses
incurred in attending meetings or carrying
out other business provided for by law.
The reimbursement is not to exceed $3,-
000 per annum for any member of the board
and each member is to work at least 15
hours per week. If approved, this law will
take effect July 1.
'Anne' Promotion Aimed
At Boston College Trade
BOSTON — Alan Friedberg, executive
vice-president of Sack Theatres, has announced
that the circuit has engaged the
college promotion services of Boston After
Dark for "Anne of the Thousand Days."
Boston After Dark, which has a campus
circulation of over 60,000 weekly, Friedberg
said, will use its established contacts to
arrange screenings for college newspapers as
well as history, drama, English and film
professors.
"Anne of the Thousand Days," Universal's
ten Academy Award nominee, will have its
New England premiere in April at the Sack
Cheri complex.
UM Productions Starts
'Salem Came to Supper'
From Eastern Edition
NEW YORK—Sidney Glazier, president
of UM Productions, announced that UM has
commenced filming of "Salem Came to Supper,"
a Gothic suspense tale which stars
Trevor Howard, Liv Ullmann, Per Oscarsson
and Max von Sydow as Salem. Laslo
Benedek is directing the film on location in
Sweden and Denmark on a nine-week shooting
schedule, which began on March 12.
With a screenplay by Guy Elmes based on
an original story by Samuel Roecca, this UM
Productions film is from Barry Levinson's
Hemisphere Productions. Mel Ferrer is the
producer.
Intimate Cinema Opens
In W. Va. Shopping Plaza
From Eastern Edition
WEIRTON, W. VA.—A new 336-seat
mini-type theatre, fully automated, in the
Weirton Heights Shopping Plaza was opened
to the public for the first time Friday
night, February 20.
The movie house, which represents an
investment of $125,000, presents three
showings nightly and is managed by George
Rodak jr., teacher and assistant coach at
Weir High School.
This entertainment center fulfills an important
recreational need for the entire
community and represents a significant
property addition for the city.
NE-4 BOXOFFICE :: March 30, 1970

—
—
—
I
—
—
—
—
—
—
—
Exhibitor Protests
Cuts in Leone Film
MONTREAL — Cuts in Serge Leone's
"Once Upon a Time in
about strong charges on the
the West" brought
part of a local
exhibitor against the distributor and also
against the Quebec censor board. Roland
Smith, proprietor of the Verdi Cinema (repertory
movie house), charged that the blame
for some cuts in the film rests with Paramount
Pictures, the film's co-producer and
distributor. Smith also named the Bureau de
Surveillance du Cinema, the office that replaced
the Quebec censor board, as an accomplice.
"The original running time of 'Once Upon
a Time in
the West' was 169 minutes," said
Smith, one of three directors of the Cinematheque
and an avid film buff. "But the
film was regarded as a commercial failure
after playing in New York and the ensuing
commercial release of the film in neighborhood
houses throughout North America was
only 140 minutes. Twenty-nine minutes had
been cut out, as per a directive from the
Paramount office in New York.
"The Bureau du Surveillance accepted the
cut version, saying Paramount was the owner
of the film and they could do what they
wanted. To me, the duty of the bureau is
to see that a film is shown in its original
version. It should look after the interests of
the filmgoer and not those of the distributing
company.
"Last year, when Bergman's 'The Hour
of the Wolf came, the bureau discovered
that it was only 90 minutes long instead of
92. They checked with Bergman in Sweden
and found that the missing two minutes was
an introduction that he had cut himself.
Why did they not do the same for Leone?"
asked Smith.
He continued, "The film we see is not
the film that Leone created. Film is entertaining
but it also can be a cultural vehicle,
a vehicle for ideas. Ask a distributor about
a movie and he can tell you how much it
grossed but he can't say what he thinks of it.
"I have asked Paramount for a full version
but they won't give it to me. They say
they don't know where the cuts are and
they don't care. Meanwhile, the full uncut
'Once Upon a Time in the West' is still
playing in Europe."
Romeo Goudreau, manager of Paramount's
Montreal office, admitted that the
29-minute cut exists but he said he was only
obeying orders from the New York office.
He also said he had received some phone
calls from disgruntled film buffs but he dismissed
the callers as "screwballs, like Roland
Smith."
Hwi MOIllii
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3. Can be used as advance trailers
'Hello, Dolly!' Again 'Excellent'
At Winnipeg North Star Cinema 1
WINNIPEG—^Business generally was stable,
returns still paced by the "excellent"
performances of "Hello, Dolly!", "Butch
Cassidy and the Sundance Kid" and "They
Shoot Horses, Don't They?" Still strong in
the second week of its engagement as a
reissue at the Metropolitan was "101 Dalmatians"
but "Secret of Santa Vittoria"
slumped sharply after two very strong weeks.
"The Molly Maguires" opened above average
and "The Sterile Cuckoo" evidenced it
still had legs by improving on its rating in
its sixth week.
Capitol The Lost Grenade (IFD) Average
Downtown Sweden— Heaven and Hell (IFD);
Baby Love (IFD), 2nd wk Average
Gaiety The Molly Maguires (Para) Good
Garrick The Happy Ending (UA) Foir
Garrick II Butch Cassidy and the Sundance Kid
(20th-Fox), 1 8th wk Excellent
King's Bob & Carol & Ted & Alice (Col),
1 2th wk Good
North Star 1— Hello, Dolly! (20th-Fox),
2nd wk Excel lent
North Star 2 They Shoot Horses, Don't They?
(IFD), 2nd wk Excellent
Odeon The Secret of Santa Vittoria (UA),
3rd wk Good
Polo Park The Sterile Cuckoo (Paro), 6th wk. Good
Towne Valerie (C-P), 5th wk Average
"Patton' Attracting Solid
Support in Montreal Run
MONTREAL — Good boxoffice
results
were reported by theatres showing family
pictures and by those showing sexexploitation
product. At the Alouette, where "Patton"
has a "for all" permit, patronage was
outstanding.
Alouette
Patton (20th-Fox), 2nd wk Good
Now Films Glamorize
Immorality: Holowach
EDMONTON, ALTA—Ambrose Holowach,
Alberta's provincial secretary, has
made a critical blast at immorality and perversion
on the screen in a speech before
the legislature. He also came to the defense
is
of censorship.
"What is going on in the movies today
unbelievable," said Holowach, whose cabinet
responsibilities
include the Alberta censor
board. "It is incredible to me that producers
can set out to make pictures in which
every single sexual deviation and shocking
display is glamorized."
Producers and directors were attacked by
Holowach for increasing attention to "rampant
sex, pornography and antisocial behavior"
in their themes, visual presentation and
dialog. "Clearly such films are dangerous,"
he said, "because they hold up to ridicule
moral and religious ideals and because they
present as desirable the baser forms of violence,
crime and immorality."
A new generation of producers and script
writers is "tearing everything down" and replacing
it with immorality and perversion,
he declared.
There is a small but vocal minority which
supports the view that any form of regula-
Atwater (Cinema I) Cactus Flower (Col),
13th wk Good
Atwater (Cinema II) Butch Cassidy and the
Sundance Kid (20th-Fox), 1 6th wk Good
Copitol, Snowdon Cherry, Harry & Roquel (SR),
4th wk Very Good
Cinema Place du Canada. Bob & Carol & Ted
& Alice (Col), 13th wk Good
Cinema Place Ville Marie Monique (SR),
5th wk Good
Cinema Westmount Square The Magic Christian
(Astral), 6th wk Good
Elysee (Resnais) More (SR), 10th wk Good
Loew's The Lost Grenade (IFD) Good
Palace Baby Love (IFD) Good
Parisian L'Initiation (SR), 8th wk Excellent
Van Home The Happy Ending (UA), 5th wk. . .Good
Vendome—Z (SR), 22nd wk Good
Westmount Hello, Dolly! (20th-Fox), 15th wk. Good
York The Damned (WB), 4th wk
Good
"Magic Christian,' 'Cactus Flower'
'Excellent' Raters in Vancouver
VANCOUVER—There was very little
shout about in Vancouver in the report
week, which was the sixth of a newspaper
blackout. Only "The Magic Christian" in
the Towntown Theatre and "Cactus Flower"
in the Vogue, each in a fourth week, produced
"excellent" results. "They Shoot
Horses, Don't They?" continued "very good"
in the Park Royal Twin in West Vancouver.
Capitol The Computer Wore Tennis Shoes
(Emp), 3rd wk Poor
Coronet Goily, Gaily (UA) Average
Downtown The Magic Christian (Astral),
4th wk Excellent
Odeon Bob & Carol & Ted & Alice (Col),
1 2th wk Above Average
Orpheum Flareup (MGM) Above Average
Park Royal Twin They Shoot Horses, Don't They?
(IFD), 2nd wk Very Good
Ridge Hello, Dolly! (20th-Fox), 12th wk Poor
Stanley Paint Your Wogon (Para), 1 9th wk. Average
Strand Goodbye, Mr. Chips (MGM), 11th wk. ..Poor
studio Therese and Isabelle (IFD) Fair
Vogue Cactus Flower (Col), 4th wk Excellent
tion and control is an infringement on liberty
and therefore "any film that the distributor
may bring into the province, regardless
of its immoral content, should be
shown."
Of 878 full-length feature-length films
and short subjects reviewed by the Alberta
censor board in 1969, the number of adult
(unsuitable for children) releases increased
25 per cent and the number of "restricted"
pictures increased 74 per cent. Eleven films
were rejected outright because they displayed
extreme forms of immorality, indecencies
and violence.
The day following Holowach's outburst
in the legislature, Premier Harry Strom said
he would like to see a review of censorship
methods used in Alberta. He told a news
conference that a number of views had been
expressed on censorship, one of them suggesting
a rejection of unsuitable films and
classification of the remainder, rather than
the cutting method now being used.
HAVING TROUBLE?
WANT TO MODERNIZE?
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AND REPLACEMENT PARTS GALORE!
BEST THEATRE SUPPLY REG'D
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to
BOXOmCE :: March 30, 1970 K-1

.
OTTAWA
Cpring is here, they say, and the heavy
winter snow is starting to disappear;
however, only one drive-in has made a tardy
reopening—the Mustang at Kingston, which
started a new season Friday (20). It was
closed for some weeks because of the weather,
although equipped with in-car heaters.
Manager Doug Pinder of the Rideau is
back from his Florida vacation, bringing
with him five cocoanuts. for which he scaled
a tall tree. By way of proof, he has one of
the nuts on his theatre desk. On screen is
"Scream and Scream Again" but Doug
swears there is no connection.
Plans of Famous Players Canadian Corp.
for observance of its 50th anniversary rolled
into high gear with announcement of presentation
of appropriate features at key theatres
starting in April, such as the silent picture
"PoUyanna" starring Canada's Mary Pickford,
now living in Hollywood, from whose
archives a print has been obtained. When
Famous Players got under way in 1920,
"PoUyanna" was among Miss Pickford's features
which were popular with Canadians
but unfortunately she is unable to leave her
home. Her husband Buddy Rogers is expected
to visit this country for the occasion.
Music for the silent film is being arranged
by Horace Lapp, a Famous Players organist
of a half-century ago. Various silent short
subjects will be screened for the Pickford
revival.
A large construction project in the area
will bring a new cinema to the eastern outskirts
of the city, according to the announcement
which said structures will include a
high-rise apartment and shopping center on
the 25-acre site. A building permit already
has been issued for the first phase of work,
scheduled to start in early summer.
To deal with the cablevision problem and
other matters including orders for TV and
radio program stringencies, the Canadian
Ass'n of Broadcasters called a meeting to
be held in this city starting April 10, with
the promise it will lock horns with the government's
Canadian Radio-TV Commission
over its dictums.
Something of a record for a film festival
was registered at the Y Fair in the new,
large YMCA building here when no less
than 20 countries took turns in screening
pictures from their homeland to the crowds,
all in one day.
Of six holdovers, five have been nominated
for Oscars. The list includes "Butch
Cassidy and the Sundance Kid," 20th week
at the Elmdale; "Bob & Carol & Ted &
Alice" at one Elgin and "Cactus Flower"
at Odeon Cinema I, both for a 13th week;
"Hello, Dolly!", seventh week at the Nelson;
"They Shoot Horses, Don't They?", fifth
week at the Major Elgin, while "The Loves
of Isadora" got a second week at the Odeon
Cinema II ... At Kingston, the Hyland
found "Cactus Flower" good for a third
week and the Cartier in Hull held "L'lnitiation"
for a fourth week.
Announce Cinecom Theatre
From Central Edition
FORT WAYNE, IND.—The Gateway
Plaza Shopping Center has announced expansion
plans and the beginning of redevelopment
when weather conditions permit
construction to begin. The largest addition
will be a 500-seat theatre, to be built by
Cinecom Corp.
Filming has begun on Columbia's
"R.P.M.*", which stars Anthony Quinn,
Ann-Margret and Gary Lockwood.
You Get The
Message
from anywhere you sit . .
from the whispered proposition
to the creak of a stair,
with
the superior quality of General
Sound Hi-Fi Stereo Equipment,
sensitized to meet modern
Service when you want it — fast.
technological sound tracks.
Canada's Theatre Supply House
General SouncJ
AND THEATRE EQUIPMENT LIMITED
Branches Across Canada
Day or night.
Halewyn Films Starts
$2 Million Program
TORONTO—The locally based film production
company, Halewyn Films, makers
of educational and documentary motion pictures,
presently is engaged in one of the
largest motion picture productions ever undertaken
in Canada. Its over 100 Career
Series of career counseling and vocational
guidance films for the education market is
a two-year, $2,000,000 program.
The series is being distributed internation-
The company has national distribution
ally.
networks in Canada and the U.S. and has
made export arrangements with 26 foreign
countries where its films are sold.
Halewyn Films already has had purchase
offers from American conglomerates. One
of these was a major U. S. film studio entering
the educational market.
Godard Film Being Shown
By Canadian Universities
TORONTO — Canadian universities
are
being given the opportunity to screen the
controversial Jean-Luc Godard film, "Sympathy
for the Devid" (formerly titled "One
Plus One"). Featuring the British rock
group. The Rolling Stones, this picture has
been seen exclusively internationally at a
few universities, festivals and clubs since its
1968 completion.
"Sympathy for the Devil" is a series of inspirations,
immediate and improvised, and
like many of Jean-Luc Godard's previous
films, it is a plea for social change. The
French director discusses class struggle and
the various attitudes of our society.
The film is being distributed in Canada
by New Cinema of Canada, based in Toronto
and Montreal.
FP Hosts Special Showing
For Pupils and Teachers
TORONTO—A special
morning showing
of "Hansel and Gretel" was held Saturday,
February 28, in Toronto's 3,200-seat Imperial
Theatre where pupils and teachers from
nine downtown elementary schools were the
invited guests of Famous Players Canadian
Corp.
Famous Players organized the free showing
as a community relations project, working
closely with the Neighborhood Youth
Corps. Toronto Education Encouragement
and the Metro Toronto Social Planning
Council.
Royal Crown Profits Cut
By U.S. Cyclamate Ban
From Mideast Edition
COLUMBUS—Royal Crown Cola Co.
has reported profits—after heavy losses resulting
from the Federal Government's ban
on cyclamate sweeteners—of $1,800,000 in
1969 as compared to $5,300,000 in 1968.
Sales of the Columbus-based manufacturer
of soft drinks were up 10.7 per cent to
$92,800,000 in 1969 from $83,800,000 in
1968.
K-2 BOXOFHCE :: March 30, 1970

BOXOFFICE LEADS THE FIELD
with more exhibitor subscribers
because it publishes . . .
MURC Local and National News
fvlUKb Booking
Information
fvlv/Kt
Showmandising Ideas
fVlUKb Operational
Information
fVlUKb Equipment and Concessions Tips
lYlUKb Convention Coverage
lYlURb on all counts that count most
ifffiffllSI ~''^^°^ °"^ relied on by MORE Theatremen
than any other film trade paper in the world
THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!
BOXOFFICE :: March 30, 1970 K-3

MONTREAL
^^ith Genevieve Bujold, locally born international
movie star and star of "Anne
of the Thousand Days," having a good
chance to win the Academy Award for Best
Actress, considerable interest prevails in
film circles here in the forthcoming Oscar
night. For instance, the Gazette, the city's
leading English-language morning newspaper,
has again this year instituted an Academy
Awards competition. The paper's contest,
with a number of interesting prizes, entails
picking the winners in the various categories
of the Academy of Motion Picture
Arts and Sciences.
The Faroun Co. which, in connection with
a number of Famous Players Canadian
movie houses, presents films expressly devoted
to children, has four films, all in Engglish,
currently running at the Monkland,
Savoy, Van Home and Fairview theatres.
William Friedkin was in town to beat the
drum for his "The Boys in the Band" . . .
National Film Board productions currently
appearing locally were "Le Quebec Vu par
Cartier" at the Dauphin; "Pas de Deux" at
the Pigalle; "4,350 Pieds Sous Terre" at
Laval II; "Don Jackson Patineur" at the
Granada; "Jeux de Quebec" at the Francais;
"Buildings Already Begun" at the Place
Ville Marie, and "Aqua Rondo" at Place
du Canada.
REDUCTIONS
COLOR or BLACK and WHITE
* Complete 35mm & 16mm modern
lab. All facilities.
* Film scratches removed, waxing, old
dry films rejuvenated, new films
vacuumate treated against wear and
tear.
* UNSQUEEZED 16mm "flat" prints
made from 35mm CinemaScope films.
* "Personalized one stop service for the
film distributor."
QUEBEC FILM LABS
265 Vitre St. W. (514) 861-5483
MONTREAL, QUEBEC
* From any type of color print.
Printed and developed on our premises.
Stage Curtains-
Tracks and Motor Control.
Flome proofing ond cleonlng
Used Theatre Chairs
Rebuilding of theotre chairs
(On The Spof)—Spotlights.
NOEL ANFOUSSE
2423 Notre Dome St.
East Montreal — Phone: 524-5543
Detectives here are looking for two gunmen
who passed themselves off as policemen
and robbed the Versailles Theatre,
7265 Sherbrooke St. East, of $4,000. Police
said the two "tall and husky" men entered
the movie house a few minutes after 10
p.m., Saturday (14), showed a police badge
to one of the employees, and asked to see
the manager (A. Bouchard). Once inside
the manager's office, one of the men pulled
out a revolver and cleaned out the safe.
VANCOUVER
gyd Freedman, Lougheed Mall triplex manager,
has added an eighth boxoffice
citation to the ones he brought over from
the Studio to grace his office wall.
Cinema screens have been alive with mature-appeal
programs. Cinema 2 held over
"The Magic Christian," which was booming
along on a day and date engagement
with the Downtown. Cinema 1 featured
"Greetings" and "Closely Watched Trains,"
while Cinema 3 had "Erotique" and "Les
Biches," all restricted and all following successful
runs in the Varsity at the other end
of town.
This city officially passed the million
mark in population last month, holding its
position as Canada's third largest city.
Margot Kidder, who has progressed from
Varsity Theatre usher to a position as one
of our brighter young acting prospects, was
home for a short holiday. Her visit coincided
with the Coronet opening of "Gaily,
Gaily," in which she is featured and which
led to serveral radio and TV interviews.
The busiest man in the Odeon organiza-
Frank Marshall. With the open-
tion lately is
ing of the Hillcrest Drive-In, Langley, as an
Odeon theatre, Frank is now supervising
this house along with the Odeon Westminster
Drive-In and the Clova Cloverdale . . .
Making a short visit to the territory and to
confer with manager Bill Grant was Canadian
general sales manager Herb Mathers.
Following the completion of "Five Easy
Pieces," the film starring Jack Nicholson,
near Victoria, Columbia Pictures is making
plans for a low-budget ($800,000) mystery
thriller to be filmed in the Victoria area.
No director has been named but one-man
casting agency and advance man Peter Lavender
is with the venture.
One of the key men in the Cyprus Mining
Corp.'s opening ceremonies as the fabulous
Anvil mine at Faro, Yukon Territories, was
brought into production, was Trans Canada
Films' Wally Hamilton. The opening ceremonies
were shot in Faro, put on a chartered
jet which brought the film to Trans
Canada for processing, and from there taken
to Canawest on Burrard. Editors there
worked all night to get the film ready to
transmit around the world the following
morning. A basic step in transmitting required
the company to rent the CBC national
network. The film was fed from this city
to Ottawa and New York where invited
groups saw it. From New York the feed
was picked up by ITT, which fed the film
to the Atlantic satellite. This transmitted
to London, where Eurovision picked it up
and sent it down the line to Frankfurt
where a group of German investors were
gathered. Still another feed went to Los
Angeles and a West Coast financial group,
with yet another going to Tokyo for the
Japanese investors to see.
Just in case anything went wrong, Canawest
had a backup film ready and Wally
Hamilton was required to install an emergency
power supply in his Davie Street
plant. Total cost of the closed-circuit promotion
was in excess of $100,000. But then
it covered the opening of a globally financed
single mine which cost more to make operational
than was grossed by all the mines
during the Yukon gold rush. A greater distance
was covered in 12 hours than could
have been done in 12 months a few years
ago.
U.S.-Made Films Dominate
Montreal Theatre Screens
MONTREAL—United States-made motion
pictures dominated the programs offered
by movie houses in the Montreal area
during the past year. A statistical compilation
of films shown in Montreal theatres in
1969 by the Office des Communications Sociales,
Montreal, showed that 503 movies
were shown in commercial houses and that
151 American pictures, up from 142 in the
previous year, indicated that the expansion
move by the distributors was a success.
According to experts in the matter, the
success of American-made films locally
stemmed from the "nouvelle vogue" of the
American cinema. Substantiating this
thought are such films as Dennis Hopper's
"Easy Rider."
But it is in the category of "foreign films"
(exception made of French, British and
Italian films) that there was a stronger upward
move. In 1969, Montreal film fans
viewed 29 German films, five Argentinean,
three Austrian, three Belgian, one Brazilian,
one Cuban, two Danish, 13 Spanish, four
Greek, two Hungarian, one Indian, one Israeli,
18 Japanese, nine Mexican, one Portugese,
three Russian, one Senegalese, 16 Swedish,
two Swiss, one Czechoslovakian and
one Yugoslavian, a total of 84 films or just
a little less than the 94 films from France
and slightly more than the 63 films from
Britain and 67 films from Italy.
The number of films from France, Britain
and Italy shown locally declined slightly.
The year before, 113 French, 72 British and
84 Italian films were shown here.
As far as Canadian-made films are concerned,
the number remained stationary at
11.
The six films that the assessing committee
of the Communications Board judged to be
in the "remarkable" classification—its highest—were:
"Une Femme Douce," "If . .
.",
"L'Intendant Sansho," "Ma Nuit Chez
Maud," "Oliver!" and "Teorema."
K-4
BOXOFFICE :: March 30, 1970

• ADLIIQ * tXPLOITIPI
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
mmm,
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWHANDISING IDEAS
THE GUIDE TOMBETTER BOOKING AND B U S I N E S S - B U I L D I N G
St. Patricks Day Inspires Variety
Of Promotions for
Molly Maguires'
Leda Powell Drake of KOLN-TV in
Lincoln and Grand Island. Nehr.. presents
Herman W. Hallherg, vice president
and general manager of Cooper
Theatre Enterprises, with the first place
award for Cooper's "It's Our Pleasure"
campaign entry in the annual competition
sponsored hy the Advertising Club
of Lincoln. Club members expressly
complimented Cooper management on
the comprehensive nature of the campaign
which included newspaper, radio,
television and direct mail advertising.
The campaign was built around an emblem
nicknamed "The Dot" hy Cooper
employees. The symbol and the phrase
"Thank You. It's Our Pleasure" were
used in extensive in-theatre displays
and intprinted on thousands of balloons
and flags. "The Dot" was also featured
in an ad in Life magazine.
Trip to Academy Awards
For Contest Winners
A two-week Academy Award contest cosponsored
by Durwood Theatres and radio
station WHB in Kansas City comes to an
end this week with the lucky winners receiving
a round trip to Hollywood for the
Academy Award presentations on April 7.
Air transportation, hotel rooms, automobiles
and tickets to the awards will he provided
for the winning contestants.
Each WHB disc jockey picked his winning
choice in three categories: best picture,
best actor and best actress. The votes for
each choice were totalled and the winners
kept a secret. Listeners wrote to the radio
station for a ballot, or picked them up at
any of the Durwood boxoffices in the Kansas
City area. The winning contestants will
be those who can accurately predict the
choices of the disc jockeys.
Ken Heard, manager of Durwood's Roxy
Theatre in downtown Kansas City, came
up with the idea for the contest.
Irish dancers perform for patrons attetuiing the benefit prem'iere of
Maguires" at the Vine Theatre in Hollywood.
St. Patrick's Day was ushered in a bit
early this year in Hollywood. Wednesday
evening March 11 at 8:00 p.m. to be exact.
That's when the west coast premiere of "The
Molly Maguires" was unveiled at the Vine
Theatre on Hollywood Boulevard for the
benefit of the Junipero Serra Boys Club of
Los Angeles.
The Junipero Serra Boys Club is a private
agency providing rehabilitation for boys
who are wards of the Juvenile Court. The
club was founded in 1923 to provide care
and service for destitute boys.
The evening's entertainment, arranged by
Jerry Schur, manager of the Vine Theatre,
included the famous Irish Harpers Marching
Band and the Una Larkin Irish Dancers.
.Also on hand for the premiere were Art
Lund, Patrick Sullivan Burke, Bernard Dillon
and Ian Abercrombie, all members of
the cast of "The Molly Maguires," and Ryan
O'Neal, Leigh Taylor-Young, Barbara Werle
and Pat Harrington.
As an added touch, Schur had the staff
Mollv
of the theatre dress as coal miners. Record
store window displays featuring the Henry
Mancini recording of music from the film
were also arranged by Schur.
In another area of the country, the film
was further promoted by a half-hour TV
show entitled "The Movies and the Making
of 'The Molly Maguires,' " which was produced
by the Iowa Educational Broadcasting
Network and presented on the 51-station
Central Education Network on St. Patrick's
Day. The stations included those in North
Dakota, Nebraska, Kansas, Iowa, Missouri,
Wisconsin, Illinois, Indiana, Michigan, Ohio
and South Dakota.
The program will later be carried by educational
networks in other parts of the
country.
"The Molly Maguires," directed by Martin
Ritt. is the story of a secret society which
attempted by violence to force improvements
in the working and living conditions of
Irish immisrant miners in the 1870s.
BOXOFFICE Showmandiser :: March 30. 1970 — 49 — 1

!
Tbeatte Manager Cycles Through Cify
As Part of 'Easy Rider Promotion
Glen Gilley, iiumager of the Gateway Rocking Chair Theatre in Decatur, Ala., is
seen as he appeared at all local high schools, junior colleges, shopping centers and
any other place where a chance of being seen by a crowd existed. Gilley's personal
appearances and a lobby display featuring a motorcycle and a manikin dressed
in a Peter Fonda type outfit were all part of the promotion for a successful engagement
of "Easy Rider."
SSSSSSSSSSS^sSSSSSSSSS^gSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
PLEASE NOTE;
A FREE
PISTOL
AND AMMUNITION
WILL BE GIVEN TO
THE FIRST 300
CARS TONIGHT SO
OUR PATRONS MAY
PROTECT THEMSELVES
IN CASE 'CLINT'
OR MR. UGLY
BREAKS BAD!
ALSO A THREE-MONTHS
PASS TO THE PATRON
THAT ACCURATELY
COUNTS ALL THE
GUN SHOTS IN THE
TWO PICTURES!
Starts TONIGHT!
3 DAYS ONLY!
NOW! 2 MORE SHOTS AT CLINT EASTWOOD
With a little imagination, the above advertisement and similar heralds, James F.
Casey III. iiuinager of the Augusta Road Drive-ln in Greenville. S.C., attracted
first-run business for the double bill of Clint Eastwood pictures. The pistols given
away were inexpensive dart guns and darts packaged in cellophane. According to
Casey, the films did three times normal business and actually out-grossed the original
runs of the films at the Augusta Road. The only problem encountered was in
limiting one pistol to each car.
Boosts 'Funny Girl'
With Radio Contest
For his theatre's engagement of "Funny
Girl," Richard Basford. manager of the Cinema
Theatre in Steubenville. Ohio, arranged
an extensive radio promotion, soundtrack
giveaways and tie-ins with local merchants.
Basford first contacted a Columbia Record
dealer in Pittsburgh who agreed to supply
enough soundtrack albums for the radio
contest. Basford then contacted a local radio
station and arranged for a special halfhour
program to be used for the contest.
The program was held on a school night in
order to draw the largest possible audience.
During the half hour, the radio station
played only Barbra Streisand recordings, and
the listeners called in
and guessed the name
of the tune being played. Winners received
a pass for two to see "Funny Girl" and a
dinner for two at a restaurant in the Hollywood
Plaza Shopping Center. To the last
person to call in during the course of the
contest, Basford gave a soundtrack album
and a ten-dollar gift certificate from a local
florist. All prizes were furnished courtesy
of the merchants.
The radio station cooperated by donating
enough time for radio spots selling the contest
as would normally be sold for a halfhour
show. According to Basford, the program
went well and the station was literally
flooded with calls.
In addition, the florist donated a corsage
and a boutonniere along with another dinner
for two from the restaurant to be given
to a lucky ticket holder on a Saturday night
during the run of the film. This also was
advertised on the radio program.
Teachers Are Guests
Of Texas Circuit
To start the New Year off with a big
boost and to create some good will, the
Noret theatres, a west Texas circuit owned
by R.A. "Skeet" Noret, decided to salute
the school teachers in the area.
"Dear Teacher" cards, free passes in the
form of invitations, were printed and distributed.
In order to save postage, the principals
at the different schools were asked to
put the cards in the teachers' mail boxes,
and in all cases the administrations were
more than willing to cooperate.
The cards read: "Dear Teacher: As the
New Year starts, we would like to say 'Welcome
Back" and wish you a happy and successful
year of teaching. By way of showing
our appreciation of the important part you
play in our community life, we cordially invite
you to be our guest at a movie of your
choice, in the near future, at one of the theatres
listed below." The card was signed
"The Management," and listed Noret theatres
in San Angelo, Big Spring, Snyder and
Lamesa.
According to Guy Speck, circuit supervisor,
40 per cent of the 2,500 "Dear Teacher"
cards distributed were redeemed at the
theatres.
jrt
'ire
•lat
'he
at
— 50 — BOXOFFICE Sho^wmandiser :: March 30, 1970

XHIBITOR HAS HIS SAY
lABOUT PICTURESi
"S.
AMERICAN INTERNATIONAL
Oblong Box, The (AIP)—Vinccnl Price,
Christopher Lee, Aiastair Williamson. Just
barely gets by. First half very slow and I
personally did not like this one. Played
Thurs,, Fri., Sat. Weather: Cold.—Charles
Burton, Buffalo Theatre, Buffalo, Mo. Pop.
1,780.
AVCO EMBASSY
Don't Drink the Hater (Avco Embassy)
—Jackie Gleason, Estelle Parsons, Ted Bessell.
A comedy that just didn't make it. Business
was real poor. It wasn't what it was
built up to be. It was boring.—Tina Slover,
Almont Theatre, Almont, Mich. Pop. 1,400.
CINERAMA RELEASING
Candy (CRC)—Charles Aznavour, Ewa
Aulin, Marlon Brando. Should be X-rated.
It is funny and draws them out. Played Sun.
through Wed. Weather: Cold.—Charles
Burton, Buffalo Theatre. Buffalo, Mo. Pop.
1,780.
COLUMBIA
Bob & Carol & Ted & Alice (Col)—Natalie
Wood, Robert Culp. Elliott Gould. We
haven't played this one yet, but can't wait to.
I saw it in the city and it was a very enjoyable
adult film. The comedy is indeed unique
and leaves the viewer laughing in stitches in
many places. This should do well, especially
in college towns.—Mr. David L. Fleming,
director of public relations. Clifton Theatre,
Huntingdon, Pa. Pop. 8,000.
Mackenna's Gold (Col)—Gregory Peck,
Omar Sharif, Camilla Sparv. It's a darn
good western with excellent new photography.
My only gripe: it's a half-hour too
long. Played Thurs., Fri., Sat. Weather: Intermittent
rain.—Lew Bray jr., Eltex Theatre,
Elgin. Tex.
CROWN INTERNATIONAL
African Safari (Crown Int'l)—This film is
really outstanding and should have done
well in this situation, which usually goes
for outdoor subjects. We played it late and
without the fanfare of its original presentation
. . . and didn't do well at all. We personally
enjoyed it but lost money on the
'Butch Cassidy' Pleased
Shamrock, Tex., Patrons
Played 20th Century-Fox's "Butch
Cassidy and the Sundance Kid." Paul
Newman is always good and Robert
Redford should be an up-coming star.
Nice business on this one. A good allround
picture. Pleased all who came to
see it. M rating hurt some. Played a
week.
A. C. BROWN
Texas Theatre,
Shamrock, Tex.
Laughs and Heart Tugs
In NGP's 'The Reivers
What a delightful movie National
General's "The Reivers" is. The entire
cast—Steve McQueen, Sharon Farrell,
et al.—is great and the picture is filled
with laughs and heart tugs. The young
boy, Mitch Vogel, is excellent. Business
was good, but a lot more people should
have seen it. Word-of-mouth is very
good, so if you can get them talking
about "The Reivers," you'll do all right.
State Theatre,
Hibbing, Minn.
MEL EDELSTEIN
engagement. Played Fri.. Sal., Sun.— H. C.
& C. W. Rowell, Idle Hour Theatre, Hardwick,
Vt. Pop. 1,600.
METRO-GOLDWYN-MAYER
Green Slime, The (MGM)— Robert Horton,
Luciana Paluzzi, Richard Jaeckel. This
was a below-average show which did no
business at all. Maybe all the people were
waiting to see it on TV. Played Thurs., Fri.
Weather: Rain.—Tina Slover, Almont Theatre,
Almont, Mich. Pop. 1,400.
Ice Station Zebra (MGM)—Rock Hudson,
Ernest Borgnine, Patrick McGoohan.
This is an outstanding motion picture which
should have done better, and might have
if the weatherman would have cooperated.
By all means, use this one and give it your
best playing time. Color and CinemaScope
are excellent and the music makes it really
a powerful motion picture. Played Sat.,
Sun. Weather: Snow.— Harry F. Hawkinson,
Orpheum Theatre, Marietta, Minn. Pop.
380.
Marlowe (MGM)—James Garner. Gayle
Hunnicutt, Rita Moreno. If you're looking
for a fast-paced private detective story that
has humor, action and some good looking
women, "Marlowe" will fill the bill very
nicely. Business was below average, but
some basketball and hockey competition was
part of the reason. Played Wed. through
Sat. Weather: Fair.— Mel Edelstein, State
Theatre, Hibbing, Minn. Pop. 17,000.
PARAMOUNT
True Grit (Para) — John Wayne, Glen
Campbell, Kim Darby. Got this one a httle
sooner than usual and did well at the boxoffice.
Maybe if we could get more good
shows before they grow old, we could make
money. John Wayne was at his best in this
one. Play it. It should make money. Played
Sun., Mon. Weather: Good.—Ray St. Romain,
Bailey Theatre, Bunkie, La. Pop.
6,500.
20TH CENTURY-FOX
John and Mary (20th-Fox)—Dustin Hoffman,
Mia Farrow, Michael Tolan. Good
business with a sexy story. Dustin Hoffman
very good. Without the sex, this would not
have amounted to much. Played Wed.
through Tues. Weather: Cold.—Wayne
(joodwin. Strand Theatre, Angola, Ind. Pop,
(1,500.
UNITED ARTISTS
First Time, The (UA)—Jacqueline Bisset,
Wes Stern, Rick Kelman. A really fine little
picture— funny and tender. Everyone liked
it. Played Sun. Weather: Lovely.— B. Towriss,
Capitol Theatre, Princeton, B. C,
Canada. Pop. 2,500.
Midnight Cowboy (UA)—Dustin Hoffman,
Jon Voight, Sylvia Miles. This was a
very good show which should not have been
X-rated. We believe it should have been R-
rated. Bu.siness was good, but not as good
as on "The Graduate." Played Sat., Sun.,
Mon. Weather: Good to snow.—^Tina Slover,
Almont Theatre, Almont. Mich. Pop.
1,400.
UNIVERSAL
Death of a Gunfighter (Univ)—Richard
Widmark, Lena Home, John Saxon. Good
western, but very poor business. Played Sun,
only.—S. T. Jackson, Jackson Theatre, Flomaton,
Ala. Pop. 1,480.
Winning (Univ)— Paul Newman, Joanne
Woodward, Robert Wagner, Very entertaining
film, but another late-comer. Paul Newman
generally draws a crowd, but not this
time. I enjoyed the show, but again, if the
public liked movies the way I do, we would
have to build a bigger house. Played Sun.,
Mon. Weather: Rain and Cold.—Ray St.
Romain, Bailey Theatre, Bunkie, La. Pop.
6,500.
WARNER BROS.
Learning Tree, The (WB)—Kyle Johnson,
Alexander Clarke, Estelle Evans. This is a
good discussion film for high school kids.
Played Thurs., Fri., Sat. Weather: Cool.^
Jerry Reiter, Rialto Theatre, Pocahontas,
Iowa. Pop, 2,500.
Rachel, Rachel (WB)—Joanne Woodward.
Estelle Parsons, James Olson. A very
well-done motion picture that did a slow
business here. Perhaps it was due to the
fact that it is limited to a mature audience.
Those who came enjoyed it very much. The
acting in this one is great. Played Sat.. Sun.
Weather: Good.—Harry F. Hawkinson, Orpheum
Theatre. Marietta, Minn. Pop. 380.
Big Blockbuster Status
Seen for 'Computer'
"The Computer Wore Tennis Shoes,"
new comedy from Buena Vista starring
Kurt Russell, Cesar Romero and Joe
Flynn, has to be one of the big blockbusters
of this year. All patrons enjoyed
this one. Hats off again to Walt Disney
Productions. Also, the short, "It's
Tough to Be a Bird," is filled with
laughter. Great for kids.
JOSEPH PARIS
Colony Theatre,
Hillsboro, Ohio.
BOXOFFICE Showmandiser :: March 30, 1970 — 51

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings ore added and averages revised. Computation is in terms of percentage in
relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
H
Alaskan Saiari (SR) 105 125 600 250 90 234
All Neat in Black Stockings

. UA
.im€^\^i.. ^C. . ,.
—
j*w^'v--aR^-:/-.#^..«..„.Wj.ia,:>i>*i^..s.-^.-.j€j..j»ti.v*€"•^-*'**^-^
.
:..,,..
B
—
O K 1 W Ur I D I!
An lnt*rpr«tlve anotyili of lay and tradcprcu ravl*w>. Running tim* li In p«ranthu«. Th* plui ond minui
tignt Indicot* dcgra* of morlt. Llitings covor currant raviewi ragulorly. © li for CInomoScopo; (g Panaviilon;
iSl Tcchnlramo; (g) Other •nomorphic proceitei. Symbol U denotes BOXOFFICE Blue Ribbon Award; Q Color
Photography. Motion Picture Ais'n (MP A) ratingi; W—General Audiences; IMJ—Moture Audiences (parental
discretion advised); (g—Restricted, with persons under 16 not admitted unless accompanied by parent or
adult guardian; QO— Persons under 16 not admitted. Notional Catholic Office (NCO) ratings; A1—Unobiectionoble
for General Patronage; A2— Unobjectionable for Adults or Adolescents; A3—Unobjectionable for
Adults; A4—Morally Unobjectionable tor Adults, with Reservations; B—Objectionoble In Part for All; C
Condemned. For listings by compony in the order of release, see FEATURE CfiART.
^iVIEW DIGEST
AND ALPHABETICAL INDEX
H Very Good; + Good; * Fair; - Poor; = Very Poor. In the summary H is rated 2 pluses, — as 2 minuses.
li
^ a
i
4239 ©Ace Hijh (122) ig) W Para 10-20-69
4268 ©Activist, The (86) D Uiiiv 2-23-70
©Adaleri 31 (115) (g D Para U- 3-69
4236 ©Adding Machine The (100) F Univ 9-29-69
4262 ©Aoe of Consent (98) CD Col 2- 2-70
4268 ©Airport (137) D Univ 2-23-70
4230 ©Alfred the Great (125) ® Hi MGM 9- 8-69
4223 ©Alice's Restaurant (111) CD .
4235 ©All Neat In Black Stockings
8-13-69
(96) CD NGP 9-29-69
American Revolution 2
(80) Doc Cannon 9-15-69
4224 ©Angel, Angel, Down We Go
(93) Melo AlP S- 18-69
4254 ©Anne of the Thousand Days
(143) ® D Univ 12-22-69
4232 ©Arabella (91) C Univ 9-15-69
4246 ©Arrangement, The (133) ® D WB 11-24-69
—B
4275 ©Ballad of Cable Hogue, The
(120) C WB 3-23-70
4236 ©Battle of Britain
(135) ® Ac Ad UA
4239 ©Bed Sitting Room, The (90) C UA
4240 ©Black on White (89)
OF
Audubon
4260 ©Black Veil for Lisa, A (38) Cr CUE
4226 ©Blood of Dracula's Castle, The
(84) Ho Crown Infl
4257 ©Bloodthirsty Butchers
(79) Ho Mishkin
4215 ©Bob & Carol & Ted ft Alice
(104) C Col
4270 ©Bora Bora (90) (Sj D AlP
4258 ©Boy Named Charlie Brown, A
(85) Animated C NGP 1-12-70
4275 ©Boys in tile Band, The
(120) CD NGP
4234 ©Brain, The (100) (D CD Para
4231 ©Butch Cassidy and the Sundance Kid
(111) ® CW 2«h-Fox 9-15-69
m A2
® c
(S A4
m A3
HI
SI A3
H A3
H A3

—
REVIEW DIGEST
AND ALPHABETICAL INDEX » very Good, + Good, ± Fair; - Poor; = Very Poor. tn me summarv ^ is roted 2 pluies, - os 2 mmotet
2-16-70 m
(94) Ho D AlP
a>
4267 ©Uvinu (90) Cont'pry D Col 2-23-70
—M
4256QMadi(ian's Millions (79) CD . AlP 1- 5-70 Bl A2
4214 (^Madwoman of Chaillot, Tlie
(132) FC WB 7- 7-69 IS A3
4268©Maoic Christian, The (95) C ..CUE 2-23-70 H
i222®Miltese Bippy, The (92) (g C MGM S-4-69 sa A2
4223 C^Man From Nowhere, The
(107) ® W GG Prod 8-18-69 IH
4237 ©Marlowe (95) Melo MGM 10-13-69 11 B
424S©Marooned (124) ® Ad Col 12- 1-69 JS A2
©Married Couple (97) Doc Afluarius 3- 2-70
4262©M*A*S*H (121) p C ..20th-Fox 2- 2-70 A4
4220 ©Medium Cool (110) D Para
[ffl
7-2S-69 ® B
4217 ©Me, Natalie (111) CD NGP 7-21-69 El A3
4274 ©Mercenary, The (105) .S' W UA 3-16-70 GP
©Milky Way, The (105)
Relijious Al U-M Film 10-27-69 B) A4
4227 ©Minx, The (S4) Sex D Cambist 9- 1-69 C
4259 ©Molly Maguires, The
(123) ® D Para 1-26-70 IS) A2
4244 ©Monitors, The (92) C Satire ..CUE 11-10-69 m A3
©Monterey Pop (SO)
Doc Leacock-Pennebakcr 7- 7-69 A3
4255©Moon Zero Two (100) SF WB 1- 5-70 Bl A2
4227 ©More (110) D Cinema V 9- 1-69 C
4265 ©Mumsy, Nanny, Sonny & Girly
(101) Ho C CRC 2-16-70
4271 ©My Lover, My Son (96) D ..MGM 3- 9-70
My Night at Mauds (105) D ..Pathe 3- 2-70
—N
4252 ©Naked Pursuit
(73) Melo Boxoffice Infl 12-15-69
4241©Narco Men, The (95) Ac RAF Ind. 11- 3-69
4251 ©Nice Girl Like Me, A
(90) CD Emb. 12-15-69
4226 ©Nightmare in Wax

.
.
.
Feoture productions by compony In order of release. Running time In parentheses. © Is for OnemaScope;
(g) Panavision; (t) Tcchniramo; (^s: Other anamorphic processes. Symbol

.
.
.
Ac
.
.
.
. .. D .
.
FEATURE
CHART
The key »o letters and combinations thereof Indicating story type: (Ad) Adventure Drama; (Ae) Action
Dramo; (An) Animotcd-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Droma; (DM) Dromo with
Music; (Doc) Documentary; (D) Dromo; (F) Fantasy; (Ho) Horror Dromo; (OD) Outdoor Drama; (S) Spectacle;
(SF) Science Fiction; (Spy) Spy Dromo; (Hi) Historical Dromo; (Melo) Melodrama; (M) Musical; (My) Mystery
Drama; (Sus) Suspense Dromo; (War) Wor Dromo; (W) Western.
COLUMBIA
©Castle Keep (105) D..004
Burt Lancaster, Patrick O'Neal
©Thank You All Very Much
(106) D..005
Sandy Dennis, Ian McKellen
©Color Me Dead (97) ...Ac. 6909
Tom Tryon, Carolyn Jones
©Paranoia (91) D . . 6908
Carroll Baker, Lou Castel
CONTINENTAL
©War and Peace (375)
{General Release)
M-G-M
©The Maltese Bippy (92)
Dan Rowan^ Dick Martin,
Reed, Carol Lynley
,0.6921
Robert
NATIONAL GEN'L
©Me, Natalie (102) ®
. .CD.
Patty Duke, James Farentino
6908
©Lock Up Your Daughters
(102) C..003
Oirlstophcr Phimmer, Susannah Yoik
©Land Raiders (100) Ad. .006
.\rlene D.ihl, Telly Savalas
©The Young Rebel (106) Ac. 6905
Jose Ferrer, Louis Jourdan
©A Black Veil for Lisa
(88) Spy D..6906
John Mills, Ludanna Paluzzl
©The Best House in London
(105) C..7002
David Hemmlngs, Joanna Pettet,
George Sanders
©The Girl Who Knew Too Much
(96) Ac D. .6907
Adam West. Nancy Kwan
©Kiss and Kill (..) ....Ho. .6912
Shirley Baton, Richard Greene
©Alfred the Great (125)

FEATURE
CHART
PARAMOUNT
I U
OThose Oaring Youno Men In Ttieir
Jaunty Jalopies (130) (g Ad .6834
Tony Curtis. MIrpllle Dire

. . , Aug
.
.
.
Jan
Jan
Feb
.
.
75803 Farmyard Symphony (7) . . .
g HORTS CHART
Q. S C3C
AMERICAN INTERNATIONAL
©Collector's Pieces (10) ...June 69
•Planet of Life (36) Sep 68 ©James Bond's Island (10) . .Jul 69
©Out of the Inn (10) Jul 69
BUENA VISTA
©Things Out of Space (10) ..Aug 69
(All in color)
©On Top of the World (10) Aug 69
FEATURETTE SPECIALS ©Snow Business (10) Sep 69
152 Disneyland After Dark (48)
Sep 69
©See How They Jump (10) .
170 Golden Horscshow Revue (48) ©The Beach (9) Oct 69
©Gypsy Holiday (10) Oct 69
171 Tattooed Police Horse (48) .
175 A Country Coyote Goes
The Box (10) Nov 69
Hollywood (37)
©White Water Craft (10) ..Nov 69
176 Flash, the Teenage Otter (48)
©Escaire Into Riches (10) . Nov 69
189 Run, Anpaloosa. Run (48) .
©Jerusalem Museum (10) . . Dec 69
200 Lenend of the Boy
and the Eagle (48)
©Home Is Tibet (10) Dec 69
217 Hano Your Hat on the Wind ©Living on Skis
(48)
(10) Jan 70
©How Do You Swing (10)
. .Jan 70
CARTOON SPECIALS
©Brescia
ISO Goofy's Freeway Troubles (14)
(I21/2) Jan. 70
.
©Honeymoon in Broadlands
602 It's Tough to be a
(10) Feb 70
Bird (20)
©City of All Nations (9) Feb 70
181 Johnny Anpleseed
(19) (Reissue)
©Skid (9) Feb 70
194 Scrooge McDuck and
©Operation Noah's Ark (10) Mar 70
Money (17)
©Once Upon a Time (10) ..Mar 70
206 Three Litllc Pigs (9)
©The Sinking City (10) Mar 70
(Reissue)
©In the Kart (10) Apr 70
207 Mickey Mouse Happy Birthday
Show (30)
©Donkey Work (9) Apr 70
©Cats of the Sea Apr 70
SINGLE-REEL CARTOONS
75801 Pluto's Christmas Tree (7)
TWO REELS
. .
75802 Donald's Diary (7)
©Maria (20) Mar 69
75804 Pluto's Kid Brother (7)
75805 Donald's Dream Voice (7) . .
75806 Su5ie, Little Blue Coupe (7)
75807 Sheep Dog (7)
75808 Tiger Trouble (7)
75809 Donald's Vacation (7)
758)0 How to Play Golf (7)
75811 How to Swim (7)
75812 How to Play Baseball (7) .
THREERFFl LIVE ACTION
REISSUES
127 Bear Country (33)
in Water Birds (31)
142 Nature's Half Acr» (33)
155 Arizona Sheepdog (22)
162 Beaver Valley (32)
191 Prowler< of the Evet-olades (32)
601 The Alaskan Eskimo (27)
COLUMBIA
ONE-REEL COLOR SPECIALS
70651 Wacky World of Numbers (7)
70652 World of Man (10)
70653 Sundream (10)
70654 Sierra Leone (10)
70655 Central Park (7)
70656 21 Points (11)
70657 Walking (5)
70558 Boomsville (11)
70659 People Soup (11)
70660 Astro Golfers (11)
70661 The Greeks Have a New
Word (10)
TWO-REEL COLOR SPECIALS
70441 Hearts (17)
70442 Jeremy (15)
70443 Green for Ireland (16)
70444 To See or Not to See (15) .
MANSON
The Existentialist (8) Auj 69
Richmond Shepard
PARAMOUNT
TWO. REEL SPECIALS
B27-21 New England Heritage
Trail Feb 69
.
SPORTS IN ACTION
(One-Reel Color)
D27-7 Belmont Park 69
REPUBLIC AMUSEMENTS
COMPANY
©The Arising Jan 70
Are You Offended Jan 70
. . .
LESTER A SCHOENFELD
SINGLE REELS
©Jaz7 All the Way (10) May 69
©Village of Violins (10) May 69
©Goini) Places Underwater
(10) June 69
©Springtime in Portugal
(16) Apr 69
O) Pescadores (IS) May 69
©One Summer in Somerset
(19) Nov 69
A Snii'e ar^ri a Shoe

1
thi-own
as
Opinions on Current Productions
^EATURE REVIEWS
Symbol © d*not« color; (£ CInemoScope, B Panovlilon; ® Technltomo; ® ofhet onomorphic procetses For itory lynopsii on eoch pi.-tuf», —
Captain JSemo and the Vnderivaler City \G\ °;='"'^,
MGM 17017) 106 Minutes Rel. Apr. '70
Robert Ryan becomes the latest in a long line of interpreters
of Jules Verne's Captain Nemo. In various versions
of "20,000 Leagues Under the Sea" and "Mysterious
Island," Nemo's reincarnations starred Allan Holubar,
Herbert Lom, James Mason and Lionel Barr.vmore.
The latter's "Mysterious Island" (1929 1 is closest to the
cui-rent adaptation, written by Pip and Jane Baker and
R. 'Wright Campbell. Seldom have things been as lavish,
with rich Metrocolor hues and Panavision enhancing
the elaborate settings and costumes. The dialog is somewhat
juvenile, as is the unfunny comedy relief by Kenneth
Connor (of the "Carry On" gang) and Bill Eraser.
Ryan and Chuck Connors play it straight, the former impressive
as always as the idealistic Captain. Lovely Luciana
Paluzzi and Nanette Newman add a decorative touch
for the fathers who'll probably enjoy the film as much as
will their kids. It's perfect fare for the children, with
enough thrills to satisfy the most action-hungry. Alan
Hume has done a marvelous job of photography both underwater
and in the sea kingdom. Director James Hill
handled the action sequences well, beginning with a
storm at sea and including a fight with a giant mammal.
Steven Pallos and Bertram Ostrer co-produced.
Robert Ryan, Chuck Connors, Luciana Paluzzi, Nanette
Newman, John Turner, Kenneth Connor.
THE FORBIN PROJECT
Universal (7004) 100 Minutes
rip Science Drama
® ©
Rel. May '70
This Stanley Chase production is a powerful entry in
the science-fiction category. Perhaps it should be termed
a science-fact film. It will absorb most audiences and generates
much suspense as it progresses. It is an intellectual
di-ama in many respects as it explores the man vs. machine
dilemma. It is the stoiy of a super-computer, which
was designed to defend the United States, but actually
expands its function to that of controlling the world. It
does so in the name of peace, an area where man has
failed. Joseph Sargent competently has directed the taut
screenplay by James Bridges, which was based on the
novel "Colossus" by D. P. Jones. Ei'ic Braeden plays the
computer expert. He is well known for T'V's "Rat Patrol"
series. Susan Clark portrays the lovely scientist on the
project. She is cuiTently in "Skullduggery" and "Tell
Them Willie Boy Is Here," and has previously appeared in
"Coogan's Bluff" and "Madigan." Oscar winner Edith
Head designed the costumes and Michel Columbier composed
the background score. Gene Polito photographed
the film in Technicolor and Panavision. It sustains audience
attention throughout, and should produce some
provocative discussion and good word-of-mouth.
Eric Braeden, Susan Clark, Gordon Pinsent, William
Schallert, Leonid Rostoff, Georg Stanford Brown.
Last of the Mobile Hot-Shots ®
°g"'=
Warner Bros. (962) 108 Minutes Rel. Jan. '70
Despite some of the biggest names in filmdom today
—James Coburn, Lynn Redgrave, Sidney Lumet and Gore
Vidal, for example—this film adaptation of the Tennessee
Williams stage play, "Seven Descents of Myrtle," comes
off little better than a poor programer. The primary fault
lies with the story itself, one of Williams' lesser efforts
at depicting decayed Southern mores, and not helped in
any measui-able degree by Vidal's screenplay, which leaves
considerable doubt as to whether this should be construed
as comedy or serious drama. Miscegenation, sex and greed
are the basic ingredients of the tale, involving the dying
heir (Coburn) to an antebellum estate: his go-go dancer
bride (Redgrave) and his half-caste brother, portrayed
by Robert Hooks of television fame. Producer-director
Lumefs aims in handling the story are never clearly defmed.
Cobm-n does an adequate job with his role as a
pot-smokmg, drunken Southern gentleman and Hooks is
excellent as the half-caste brother with contempt for
both Coburn and Redgi-ave. Miss Redgrave, on the other
hand, comes off fairly well as a Southern belle, albeit
that occasionally her Southern accent bears a trace of
Cockney. Minor roles are played by Perry Hayes and Reggie
King.
James Coburn, Lynn Redgrave, Robert Hooks,
Perry Hayes, Reggie King.
progow.
istic,
sale.
9 to:
THE SHJLI i^
CLAI\
(;i'
Meloclfama
20th-Fox 121 Minutes Rel. June '70
( )
Already a big hit in France, "The Sicilian Clan" is a
suspense drama of sufficient proportions to be a moneymaker
here. Bilingual films seem to be in vogue now and
fiu much of the dialog is in English, with a bit of Italian
in. Subtitles translate the French and Italian and
^EP Jean Gabin, required to perform in all three languages,
JNA,
te ii)
S62..
h 5 s
is just great in all of them. Matching his excellence is
Lino Ventuia as the inspector out to nab Ro^er Sartet
(Alain Deloni who's being shielded by a Mafia family
heaaed by Gabin. Delon is good as he goes about his
business of continuing to elude the police while plotting
a giant skyjacking and jewel heist. Much of the last half
hour is in English, with scenes shot in New York and at
Kennedy Internalional Airport lor authenticity. B^Mievability
is thrown to the wind as the airliner lands on a
highway, but the film is entertaining all the way. Henri
Verneuil directed and co-scripted with Jose Giovanni and
Pieire Pellegri, from Auguste le Breton's novel. "Verneuil
has Qone a sharp job, but some trimming wouldn't hurt.
In the latter category, the nudity could be cut to justify
the surprising GP rating, especially Irina Demick's sunbathing
to entice Delon. The general market appears
bright.
Jean Gabin, Alain Delon, Lino Ventura, Irina Demick,
Sydney Chaplin.
FADDY
«P
'°T
Allied Artists (70C2) 97 Minutes Rel. May '70
Allied Artists has a potential hit on their hands with
"Paddy," which might be descrioed as an Irish "Alfie"
with warmth. While the hero has many affairs and gets a
girl pregnant like his predecessor, he manages to remain
likeable. Proauced by Tamara Asseyev in and around Dublin,
the comedy is marked by a youthful exuberance both
before and behind camera. Miss Asseyev, who is only 26,
has gathered a talented crew of under 30's; they, m tui-n,
have brought forth a pleasant tale of a lad who's just
become aware of life and love. Starring as Paddy is young
Des Cave, of the Abbey Theatre. He exhibits a natm-al
quality well in keeping with the part. Co-starred is Milo
O'Shea, already well-known here, with comedienne
Peggy Cass as a guest star. The supporting cast is largely
from the Abbey Theatre and several were featured with
O'Shea in Joseph Strick's "Ulysses." Particularly outstanding
are Marie O'Donnell as Paddy's mother and
Judy Cornwell as a kooky masochist. Mam-een Toal
creates a touching character as that of a middle-aged
woman who has a bittersweet affair with Cave. Daniel
Haller directed with Lee Dunne adapting his own novel,
"Goodbye to the Hill." Photographer Daniel Lacambre
has captm-ed the beautiful Irish comitryside.
Des Cave, Milo O'Shea, Dearbhla Molloy,
Judy Cornwell, Peggy Cass.
DIONYSVS IN '69
Sigma III ( )
90 Minutes Rel. Mar '70
An extremely free-wheeling adaptation of Euripides'
"The Bacchae" is Sigma Ill's "Dionysus in '69," which
appears to have an extremely limited appeal. The college
crowd would most likely be the largest market for
the film. Those seeking offbeat entertainment might be
intrigued by the split-screen technique, which gives two
separate views of the action. The right-hand image gees
black at several points, to add to the general confusion.
Filmed in black and white, the film is a pictorir .
record
of the Performance Group Production, as gi :n in a
Greenwich Village garage. The middle area is \.ie stage,
which is bare ( are most of the actors
i
, although the
.surrounding seating sections are used to a great extent.
The actors move in and aromid the audience, which participates
a great deal. A wild dance in which some of the
actors and audience strip is a highlight, as is a later orgy
of bodies embracing on the floor. As Dionysus, William
Finley provides much of the humor, as he refuses to conform
to any set manner of performing and harangues
both actor and audience alike. Brian De Palma, Robert
Fiore and Bruce Rubin produced, Richard Schechner directed.
William Airowsmith translated to text.
William Finley, Bill Shephard, Joan Macintosh. Judith
Allen, Richard Schechner.
(XJ
The reviews on theie poqet may be filed "» tature reference in onv of the following ways ll) in ony stondord three ring
lDa

FEATURE REVIEWS Story Synopsis; Exploitips; AdJines for Newspapers and Programs
THE STORY:
"The Sicilian Clan" (20th-Fox)
With the aid of a small cutter, killer Roger Sartet
(Alain Delon) escapes from a police van and hides out
with a Parisian-based Mafia family headed by Vittorio
Manalese (Jean Gabin). Relentlessly, inspector Le Goff
(Lino Ventm-a) tracks Sartet and stakes out the drug
store where his sister works. In a hotel room with a pros- •"'
titute, Sartet barely misses captuie. Vittorio is ready to f»'' «
retire to Sicily, but listens to Sartet's plan to rob a Villa
Borghese shipment of precious jewels from Orly to New
York. The photographer who's supplying the passports
is arrested, but plans are made with Vittorio's friend Tony
(Amedeo Nazzari) in America. Heavy-di-inking Jack (Sydney
Chaplin) acts as go-between. Sartet impersonates
the American envoy guarding the shipment and the Manaleses
take over the plane. Jack co-pilots as the jetliner
lands on an unused highway in New York. Double-crossed
because Vittorio knows of his affair with daughter-inlaw
Jeanne Cirina Demick), Sartet returns for his cut.
Vittorio kills Jeanne and Sartet, then is arrested.
EXPLOITIPS:
The suspenseful plot should put this into the big money.
Gabin and Delon have promotional names, and the Mafia
angle is certainly highly exploitable. A possibility might
be a tie-in with law enforcement agencies.
CATCHLINES:
The Sicilian Clan is a Family—The Deadly Kind .
It's Slay Time—Watch Out for the Sicilian Clan.
. .

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noon preceding publication date. Send copy • and answers to Box Numbers to BOXOFFICE.
825 Van Bnmt Blvd., Kansas City, Mo. 64124.
CLEflRIDG
HELP WANTED
Progressive and growing California
theatre company with large circuit of
walk-ins and drive-ins needs ambitious,
young (22 to 35) men. Some theatre
management experience is helpful, but
not required. We will train you!
Excellent hospitalization, life insurance
ond retirement program.
Send resume to P.O. Box 69402,
Los Angeles, Calif. 90069
THEATRE MANAGER TRAINEE: Work 2-3
months, Dallas. Advance to own theatre.
Excellent salary, fringe benefits. No telephone
please. Mail resume: Western theatres,
8816 Sunset Blvd., Los Angeles, Calif.,
90069.
Progressive and growing Texas theatre
company with large circuit of
Drive-ins, needs ambitious managers
and manager trainees. Some theatre
management experience helpful but
not required. We will train you.
Excellent hospitalization, life insurance
and retirement progrom.
Send resume to Dept. M
P.O. Box 69402
Los Angeles, Calif. 90069
WERE LOOKING FOR AGGRESSIVE
SHOWMEN to become port ol the
I^edslone's new, expanding, luxury. Showcase
Cinemas across the country. Opening
now for top managers and experienced
assistants. Your pay—your future—your
benefits never better. Please send resume,
reference, recent photo direct to: John
P. Lowe, c/o Showcase Cinemas, Box £14,
Worcester, Mass., 01608. Replies confidential
if desired.
DISTRIBUTORS WANTED
Patented, resale item that increases
refreshment sales. Areas available to
distributors now servicing drive-in theatres.
Specify territory covered.
DRI-VIEW MANtlFACTORING CO.
436 Baxter Avenue
Louisville, Ey.. 40204
Theatre Manager, handle all operational
details for North Jersey hardtop. Box 147,
Linden, N.J., 07036.
POSITION WANTED
SUPERVISORY. General management.
Young, college graduate, 10 years experience,
hard-tops, drive-ins, booking, all
phases. Call (612) 888-3164, or write Boxoffice
2173.
POPCORN MACHINES
ALL MAKES OF POPPERS, caramel corn
equipment, floss machines, sno-ball machines.
Krispy Korn, 120 So. Hoisted, Chicago,
111., 60505.
THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL
We design, fabricate and erect flat or
curved pipe and walking beam towers.
General steel work a part of our service.
Call: Paul L. Sherman, collect: 817-773-
2604. For brochure write: P.O. Box 294,
Temple, Texas, 76501.
THEATRE TICKETS
QUALITY Service, Low Prices! KANSAS
CITY TICKET COMPANY (816) 241-8400,
716 No. Agnes, Kansas City, Mo. 64120.
BOXOmCE :: March 30, 1970
EQUIPMENT FOR SALE
DEIBLEH TRACKLESS TRAIN, 914 Claflin
Boadr. Phone: Area Code JE 9-5781
Manhattan, Kansas.
Latest, new projectors. Runs 3 hour programme.
Bovilsky, 34 Batson St., Glasgow,
Scotland.
Complete proiection booths. All types
cmd all prices. Boxoffice, 2159.
Eastman Kodak, Mark 300, 16mm sound
projector, complete with extra bulb, $1,000.
Boxoffice, 2166.
Heyer-Shultz, llVs" metal reflectors.
factory refinished, like new at 1/2 oost of
new ones. $45.00 each or $89.00 pair, pre-
?aid when check with order. Independent
heatre Supply, 2750 East Houston, San
Antonio, Texas, 78202.
Complete booth equipment. Seats, everything
in theatre. Need offer. Dean Fox,
Box"253, Leedy, Oklahoma. HU 8-3819.
EQUIPMENT WANTED
Proiection equipment wantedl Highest
prices paid. Lou Walters Sales & Service
Co., 4207 Lownview Avenue, Dallas,
Texas, 75227.
TOP PRICES PAID for soundheads, lamphouses,
rectifiers, projectors, lenses cmd
portable projectors. What have you? Star
Cinema Supply, 621 West 55th St., New
York, 10019.
Wanted: Theatre projection equipment,
all types and makes. Boxoffice, 2160.
DRIVE-IN SPEAKERS, used, complete
with junction boxes cmd hardware, in
good condition. Can use large quantity.
Send full particulars and price in first
letter. HOLIDAY THEATRES, INC., 16561
Ventura Blvd., Encino, Calif., 91316. Phone:
213 788-0565.
Wanted: Attraction sign letters! Plastic,
Masonite or metal. Any quantity or sizes.
Cash deal. Boxoffice, 2174.
FILMS FOR SALE
16MM Classics. Illustrated catalog 25o
Manbeck Pictures, 3621-B Wakonda Drive,
Des Moines, Iowa.
RARE IGmm and 8mm collectors classics.
Also equipment and classic posters, etc.
NILES CLASSICS, P.O. Box 2545, South
Bend, Indiana, 46613.
FILMS WANTED
USED. IGmm, sound films. Features,
shorts, cartoons, trailers. Also posters,
stills etc. For free catalog, write: Box
0187, College Grove Center Station, San
Diego, Calif., 92115.
MISCELLANEOUS
ATTENTION—THEATRE OWNERS AND
MANAGERS! How to cut expenses! As a
theatre operator, you are certainly aware
of the need to cut expenses todayl We
have printed on large pages our guide on
how you can save money. And, you'll
have it now when you need it. This guide
will enable you to save money starting
from the very first week. Included FREE
is "How To Sell More Seats" through
proper use of advertising dollars. For your
copies, please send your check for $5.00
to: FREDELL OF CANADA, Box 1352, Halifax,
Nova Scotia, Canada. Truly incalculable
information for Theatre Executives.
3/13 Wurlitzer, pipe organ for sale.
Needs working on. For details write to:
Weldon G. Drew, 1305 I7th Avenue, Santa
Cruz, Calif., 95060.
Wanted: Old II x 14 lobbies and posters.
Joe Mass, 328A, 500 South Ervay, Dallas,
75201.
HOUSE
THEATRES WANTED
Wanted to Buy or Lease: indoor theatre
in metropolitan areas, population at
least 75,000. Contact William Berger, Belle
Plaza 1210, 20 Island Avenue, Miami
Beach, Flo.
WANTED TO BUY or lease indoor, outdoor;
metropolitan area. Contact; Griffith
Entrprises, Roxy Theatre Building, 1527
Washington Avenue, Miami Beach, Florida
33139.
THEATRE IN
METROPOLITAN AREAS m
any city with population of at least 100,000.
Contact: G. Takayoshi at Republic Amusements
Corp. 8816 Sunset Blvd., L,A., phone
(213) 659-1600,
WILL RENT OR LEASE: Indoor theatre,
metropolitan areas in any stale with population
at least 100,000. Contact: Americana
Entertainment Association, 929 E. 139th
Avenue, Tampa, Florida, 33612.
Want to lease. Fully equipped, indoor
motion picture theatre in Southern California.
Contact: Hcftnmond Productions,
1660 No. Berkeley, 201, Pomona, Calif.,
91767.
One of Michigan's finest theatre operating
theatre companies, interested in buying
or leasing new, established or proposed
indoor or drive-in theatres. We also
will operate y 'u.- theatre for you. For details,
send us what you have. Boxoffice,
2157.
Wanted. Theatre in Florida city of 8,000-
12,000. J. O. Murray, P.O. Box 3S7, St.
George, S. Car., 29477.
THEATRES FOR SALE
Majestic Theatre, Monroe, Mich. Recently
put in A-1 condition, $40,000. Also; Lincoln
Park Theatre, Lincoln Park, Mich.
You must seel Call: 313-961-9517.
NATIONAL THEATRE BROKERS. For
complete information write, loe Joseph,
P, O. Box 31406, Dallas, 75231. Phone:
214-363-2724 or 214-368-3897.
For sale, 350 car drive-in. Steel tower,
large concession. 12 acres, highway 67
near Dallas, twenty miles from closest
competition. Surrounded by six small
towns. Must sell due to failing health.
P.O. Box 6268, Dallas, Texas.
225 car drive-in. Central Missouri town
of 4,000. Original owner now wishes to
retire. Always made money. Growing industrial
and agricultural community. Boxoffice,
2164.
Southwest Oklahoma, downtown theatre
and drive-in. 5,000 population. Only
theatres in county. $25,000.00 down, easy
terms. Boxoffice, 2163.
The prettiest drive-in theatre with lovely
home, in Indiana. 500 car, $20,C0C will
handle. Will pay out in six years V/'rite;
Boxoffice, 2167.
All new, 25D-car drive-in in Northern
Minnesota college town of 10,000. Grossing
well. Call: 218-281-1093.
Sacrifice for quick sale. 250 car drive-in
theatre on 10 acres, located in thriving
community. Only 8 miles from State University
with 20,000 enrollment and LB.M.
plant, which employs thousands. Plus, in
vicinity of the new Eastman Kodak plant.
Ideal low overhead theatre for family type
operation. Contact: Carmen Romano, 600
Jefferson Ave., Louisville, Colo., 80027, or
Walter Howser, 201 E. Genesco, Lafayette,
Colo.
COLOR MERCHANT TRAILERS
Only S62.50 for a 45 ft. color merchant
ad with 5 scenes, narrated track, with appropriate
music, superimposed with ad^
dress, fades and dissolves, produced from
your transparencies. Three-day, in-plant
service, H

this is
UniCinema from TMI
The motion picture division of Techni-matic inc.
proudly announces UniCinema
full-length uninterrupted feature
Is capable of reproducing 3 full hours of 35mm film without changeover or
interruption. A simple change of rollers and reels makes possible 16mm and
70mm presentations with the same unit. UniCinema's 42" reels will be capable
of handling over 18,000 feet of 35mm film and of rewinding in approximately
14 minutes.
project costs reduced
Equipment, operational and maintenance costs are split. The number of
required projectors, lamphouses, rectifiers, etc. is cut in half. Film handling
equipment, formerly expensive and bulky, required to operate a complete
program, is designed right into the patented UniCinema system. Reduced booth
space requirements lower construction costs.
simplified
installation
It is simple and inexpensive to install in new theatres and readily adaptable for
use in almost any theatre. Prewired and designed for simple plug-in installation,
the UniCinema system can save hundreds of dollars on electrical wiring and
installation costs.
film handling costs split
The complete UniCinema is also a total film handling unit enabling make up of
the entire show, rewinding and splicing to be done right on the unit itself—
eliminating need for rewinds, benches, cabinets, storage reels, etc.
fail safe devices
Manufactured complete with fail safe devices which automatically shut down
the entire system in the event of a film break. Patented takeup assembly
reduces tension on film, practically eliminates film breaks.
-^
In line nnodel shown with
Cincmecconico VIV
proiecf
ond XeTRON 900 watt
Lamphojse
TMI's patented* UniCinema system was developed by theatre personnel,
extensively field-tested and is currently in daily operation at five theatre
locations and has proven itself reliable and profitable in use. The UniCinema is an
exclusive product of Techni-Matic, Inc., America's newest theatre equipment
manufacturer devoted solely to the most modern innovations in equipment
design and fabrication. *us Potent No 2779237
="
and Potent Pending.
for information about UniCinema or a complete TMI theatre package contact your authorized
TMI dealer or TECHNI-MATIC, INC., motion picture division •
219 West 18th Street • Kansas City, Missouri • Area Code 816 Telephone 471-1728.