Evaluating a Firm's External Environment - Illinois State University

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Chapter 2: Evaluating a Firm’s External Environment 63
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37. This approach to studying opportunities was also first suggested in
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39. Porter, M. E. (1980). Competitive strategy. New York: Free Press.
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in the breakfast cereal industry. In this latter case, the preempted
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46. Klemperer, P. (1986). “Markets with consumer switching costs.”
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48. Porter, M. E. (1980). Competitive strategy. New York: Free Press.
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50. Descriptions of these product refinements can be found in
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com, December 11.
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53. See www.jdpowers.com.
54. See Porter, M. E. (1980). Competitive strategy. New York: Free Press; and
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MA: Lexington Books.
55. See Aguilar, F. J., J. L. Bower, and B. Gomes-Casseres. (1985).
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56. See Harrigan, K. R. (1980). Strategies for declining businesses. Lexington,
MA: Lexington Books.
57. See Klebnikov, P. (1991). “The powerhouse.” Forbes, September 2,
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58. Finn, E. A. (1987). “General Eclectic.” Forbes, March 23, pp. 74–80.
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