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F-<strong>150</strong><br />
<strong>2012</strong><br />
Eight Models<br />
• XL • Lariat<br />
• STX • King Ranch<br />
• XLT • Platinum<br />
F-<strong>150</strong><br />
Design/Styling<br />
• FX2/FX4 • <strong>Ford</strong> Harley-Davidson TM F-<strong>150</strong><br />
Three Cab Styles<br />
• Regular<br />
• SuperCab<br />
• SuperCrew<br />
Model Lineup Exterior<br />
SuperCrew Only<br />
• King Ranch is crafted with exceptional materials,<br />
including the Chaparral leather-trimmed seating<br />
• Platinum is the ultimate in tough luxury, bringing a<br />
distinctive and stylish upscale look and feel<br />
• <strong>Ford</strong> Harley-DavidsonTM F-<strong>150</strong> builds on the content<br />
of a Lariat, adding distinctive features such as 22"<br />
forged polished aluminum wheels, chrome billetstyle<br />
grille and dynamic bodyside graphics with<br />
HARLEY-DAVIDSON dimensional letters. Black<br />
leather-trimmed seats, leather-wrapped steering<br />
wheel, and Bar and Shield logo limited edition<br />
serialization plate highlight the interior<br />
• See pages 52–55 for a complete list of features<br />
Key Messages<br />
• F-<strong>150</strong> continues to set the standard for “Refined Toughness”<br />
• With an eight-model lineup, there is no better tool for work or play<br />
• King Ranch, Platinum and <strong>Ford</strong> Harley-DavidsonTM F-<strong>150</strong> are available on Lariat SuperCrew models<br />
NOTE: See page 77 for SVT Raptor-specific Design/Styling features.<br />
Design/Styling Highlights<br />
• Bold front end includes a grille design tailored to<br />
reflect the character of each model<br />
• All models feature jeweled headlamps that wrap into<br />
the fenders and a sculpted power dome hood adding<br />
to the truck’s presence<br />
• Fender and tailgate badges feature a bold, italic<br />
F-<strong>150</strong> on a sculpted silver base with the model<br />
designation inset in smaller type<br />
• Wide overall stance instills confidence and is<br />
achieved with wide front and rear tracks.<br />
• Tailgate design incorporates three “feature” lines<br />
stamped into the outer sheet metal that tie to the<br />
taillamps and with the curves at the top, forming a<br />
lip that improves the truck’s aerodynamics<br />
• High beltline enhances the truck’s visual strength<br />
• Drop-down front windows echo the Super Duty<br />
design and aid visibility<br />
• Nearly vertical tumblehome (inward bow of the side<br />
windows) balances the visual weight of the lower<br />
body while allowing nearly flush side glass<br />
• Running boards enhance the overall design, make<br />
entering or exiting the vehicle more convenient and<br />
are available in a variety of designs, depending on<br />
the model:<br />
– Black platform<br />
– 4" black tubular<br />
– 4" polished stainless steel tubular<br />
– 5" chrome tubular<br />
– 6" angular chrome<br />
– 6" angular painted<br />
– Power deployable<br />
44 esourcebook.dealerconnection.com<br />
RE&T: <strong>2012</strong> Source Book<br />
July 2011