Boxoffice-July.13.1970

NATIONAL EXECUTIVE EDITION 

Including the Stctional News Pages »f All Editions 

JULY 13, 1970 

1970 

1«050 

YEARS OF SERVICE 

TO THE INDUSTRY 

' 

/Jie TuAe o^ im /l//&it&n. T

THIS 

MAN... 

Has TWO Motion Pictures 

that will make any theatre 

moneyl 

UNCLE TOM'S CABIN is 

CinemaScope and color— 

a 

in 

fine production of Harriet 

Beecher Stowe's Best Seller. 

WALK THE WALK is Jac 

Zacha's true-life story, widescreen 

and color. 

Until 

you have played both, 

actually there isn't any shortage 

of product! 

*J0i 

^t 

^ / 

World-Wid* 

Distribution by 

HALLMARK of 

HOLLYWOOD, Inc. 

9000 SutiMl Strip 

Hollywood. Calii. 90069 

(213) 274-4040 

' 

Meet Walter Powell 

After considering dozens of applicants, HALLMARK 

named Walter Powell its National Sales Manager. 

Walter is a native of the Southeast. He has operated 

his own theatres, served as sales manager for Major 

companies for 16 years and put in 8 years as a Film 

Buyer for a major theatre circuit.

THE NATIONAL FILM WEEKLY 

Published in Nini Sectional Editions 

BEN SHLYEN 

Editor-in-Chiei and Publisher 

JESSE SHLYEN Managing Editor 

THOMAS PATRICK ..Equipment Editor 

SYO CASSYD Western Editor 

MORRIS SCHLOZMAN Business Mgr. 

MERLIN LEWIS ....Advertising Director 

Publication Offices: 825 Van Brunt Blvd., 

City. Mu. Ii'1124. Jestie SMyen, 

Editor; Morris Sclilozmaa, Buaioesa 

Mniin^tc; itiomas i'aitlck, Mudt^rn 

Ibeatre Becilon. Telephone 241-7777. 

Editorial Offices: 1370 SUtb Are., Suite 

18U4, Uoclieldier Ceoiar, New York, N.Y. 

10U2U. Merlin Lewis, AdvertlslnK Director, 

Phone: 2«i6-ti370. 

Western Offices: 6425 Hollywood Blvd. 

Suite 211, UoUywood, Calif., DUU28. 8yd 

Cassyd, Telephone 465-1186. 

London Office—Anthony Gruner, 1 Woodberry 

Way, FlDctUey, N. 12, Telepbooe 

UUisIde HlJi. 

TU£ MUUEKN TUiCATltl!: Section la 

cludtMl in one Issue each month. 

,ubaay: J. Cooaeri, 22 Holland Ave. 

Albuquerque: Cliuck Mlltiestadt, Boi 

11514. Sutioa C. 

Atlanta: tieoevieve Camp, 166 Lindbergh 

Kriie, N.t;. 3u:]U6. 

BalUmore: H. T. Marhenke, 2426 Braa 

loid ltd. 21234. 

Cbarlotte: Blanche Carr, 912 K Park Ave. 

Ctdcago: Frances B. Clow, 920 N. liichlgan 

Ave., 6U611. Phone: Superior 7- 

at»72. 

Clnduuatl: Frances Hanford, 3433 Clifton 

Ave. 4522U, 221-8654. 

Cleveland: W. Ward Marsh, Plain Dealer. 

Columous: Fred Uestrelcher, 47 W. Tuhine 

lid., 4:1202. 

Dallas: Mable Uulnac, 5927 Wlntoa 

Denver: Bruce Marshall, 2881 8. Cherry 

Way 80222. 

Des Mohies: Uuth DleU, 1160 20th St., 

West Des Moines. Telephone: 274-1374. 

Detroit: U. F. lleves, 906 Fox Theatre 

Bldg., 48201, UNiverslty 4-0219. 

HarUord: Allen M. Widem, 30 Pioneer 

Drive, West Hartford 06117. Telephone 

232-3101. 

Indianapolis: June Bratby, 412 Illinois 

Bldg., Telephone 634-4361. 

Jacksonville: Kobert Cornwall, 3233 College 

St., 32205 Elgin 6-4967. 

Memphis: Faye T. Adams, 707 Spring St. 

Miami: Martha Lummus, 622 U.S. 98 St. 

MUwaukee: Wm. Nichol, 2862 N. Orant 

Blvd. 

Minneapolis: Bill Dlebl, St. Paul Dispatch, 

63 m 4th St., St. Paul Minn. 55101. 

New Orleans: Mary Oreenbaum, 2303 

Mendez 8t. 70122. 

Oklahoma City: Athel Boyter, 708 West 

Sheridan, 73102 

Omaha: Irving Baker, 5108 Izard St. 

Pittsburgh: K. F. Kllngewmith, 516 Jeanette, 

WUklnsburg 15221, 412-241- 

2800. 

Portland, Ore.: Arnold Marks, Journal. 

Providence, E. I.: HUott Vealey, 333 

Narragansett St., Cranston Bd. O2910. 

St. Louis: Myra SUoud, 4209 Eilenwood 

63116, VE 2-3494. 

San Francisco: Walt von Hauffe, 3360 

Geary Blvd.. Suite 301. 387-8626. 

Washington: Virginia R. Collier, 5112 

Connecticut Ave., N.W. EM 2-0892. 

CANADA 

IN 

Montreal: Room 120 Kaiiway Exchange 

Bldg., 1434 St. Catharine St., West, 

Jules Larocbelle. 

OtUwa: Wm. Uladlsb. 75 Belmont Are. 

Saint John: P.O. Box 219, Sam Babb. 

Toronto: J. W. Agnew, 274 St. John's Kd. 

Vancouver: Jimmle Davie, 3245 W. 12th. 

Winnipeg: 500-232 Portage Ave., Winnipeg, 

Manitoba, Canada. 

Member Audit Bureau of Circulations 

Published weekly, except one Issue at 

yearend, by Associated Publications, Inc., 

825 Van Brunt Blvd., Kansas aty, Misaourl 

64124. Subscription rates: Sectional 

Edition, $7 per year; foreign, $10, National 

Executive Edition, $12; foreign $17. 

Single copy 35c. Second class postage paid 

at Kansas City, Mo. 

JULY 

Vol. 97 

In 

1 3, 1 970 

No. 13 

JUST 

a year ago this week the National 

Ass'n of Theatre Owners announced 

the theme for the 1969 NATO convention 

as "The Challenge and Response in 

the Unconventional Seventies." And 

much talk before, during and after the 

convention revolved around the opportunities 

that the new decade would bring. 

This reminds of what happened ten years 

earlier, at the start of the 1960s, when 

problems, not much different than those 

existing today, brought about declarations 

of plans to create a better image 

for the industry; to do a better job of 

promotion for the better pictures that 

would be available, and to enlist and inspire 

the 250,000 employees in this business 

to work in unison to attain fulfillment 

of the desired objective, viz: 

"TO 'SELL' THE PEOPLE OF 

AMERICA, VIA ALL POSSIBLE 

MEDIA, ON THE EXCEPTIONAL 

MERIT OF THE IMPORTANT PIC- 

TURES WHICH WILL BE RELEAS- 

ED IN THE YEAR AHEAD." 

There was an organized effort to motivate 

this plan initiated by the Motion 

Picture Ass'n of America through the 

drive "to impress upon the public that 

1960 is the big year of motion pictures" 

and that this had real meaning, factually, 

and was not just a slogan. Leading 

exhibitors and other industry organizations 

were pledged to support the campaign, 

and newspapers, general magazines 

and other communications media 

gave evidence of their desire to cooperate, 

for which they were supplied with factual 

material that would back up the industry's 

claims. 

As had been done at the outset of the 

decade of the Fifties when the first shadow 

cast by television was upon us, the 

objective above set forth was backed up 

with a kit of materials provided to exhibitors 

for use in this all-industry institutional 

campaign. The collective industry 

wovild put its best foot forward, 

backing up those efforts with a substantial 

list of meritorious product for the 

year 1960. It was a great opportunity and 

it proved productive, as was demonstrated 

by the industry meeting and beating the 

challenge of television. 

Unfortunately, the momentum was not 

sustained mainly due to the lack of 

coordination 

of effort on the part of exhibition 

and distribution, both of which were 

equally to blame. 

The exhibitors, following the formation 

of the National Ass'n of Theatre Owners, 

did make several valiant efforts to 

build up attendance during the so-called 

"orphan" periods of spring and fall. But 

these fell short of the objectives, because 

the distributors did not "put their best 

foot forward" in the releases they scheduled 

for those periods. 

Perhaps this lack of coordination of 

effort can be credited as "changing with 

the changing times," bringing about 

practices and policies designed to stimulate 

attendance. But not all of these 

have worked, at least not continuously, 

for reflection thereon will reveal a shifting 

from one plan to another that adversely 

affected many situations. 

A "casualty" in these switches has been 

the rank and file of exhibition. With rare 

exception, promotional material that 

normally had been provided by distributors 

to the exhibitors, such as inspirational 

pressbooks, setting forth a variety of 

campaigns adaptable by every type and 

size of theatre, have become virtually 

non-existent. 

During the last half of the Sixties, a 

healthy, stronger rapport was developed 

between exhibition and distribution. This 

should be the means for establishing a 

base for unified action. It could provide 

the way to fully implement both exhibition 

and distribution in creating exciting 

new public interest in films , leading to 

steadier and longer lines at the boxoffice. 

To achieve "Success in the Seventies," 

it would seem appropriate to spark an 

industry-wide campaign this summer, 

while a good quantity of quality product 

still is current—and while much of it, 

shortly, will be playing the subsequent 

situations. Distribution and production, 

advertising and publicity heads and their 

associates can lay the groundwork on the 

national level. On the local level, the field 

forces can provide the basic promotional 

material—and inspiration—to the exhibitors 

who mvist "carry the ball" to fulfillment 

of the objective. Thus, the campaign 

would achieve the deepest and 

widest possible penetration. It would be 

every exhibitor's duty to get the job done 

in his own commmiity by securing the 

utmost cooperation from his local newspaper, 

radio and television stations. And 

he should also cultivate the interest of 

civic, school and other local groups on a 

continuing basis. 

The industry can't just "wish" itself 

greater attendance. It must inspire and 

cultivate it. 

V^&w> /^^-^î^^ô

New York. New York 

It's a Helluva Town for.

Levin Is 

Pleased With NGC Progress 

In Both Theatres and Production 

By SYD CASSYD 

HOLLYWOOD—In a realistic appraisal 

of tight money and its effect on present and 

future plans of one of 

the nation's top 100 

corporations, Irving 

H. Levin, president of 

the 10,000-employee 

National General 

Corp., told BoxoF- 

FicE that the present 

policy from Washington 

made it necessary 

to undertake a cauti- 

„ , , ous approach by the 

Irving H. Levin 

ôney-managers o f 

this firm. "But we're not at a standstill." 

In its expansion of the leisure-time development 

of the market, NGC built almost 

100 theatres during the past three years to 

bring the National General Theatres operation 

into one of the most decisive in exhibition. 

"We will complete 10 more during the 

next year," said Levin. "But don't let that 

figure phase you, for we will construct a 

new theatre when we see an extraordinary 

potential or to protect an existing situation." 

Levin was very happy about the distribution 

phase of the company. National General 

Pictures, which operates under veteran 

Charles Boasberg, its president. With 20 

offices spotted throughout the country, NGP 

finds that "what United Artists proved some 

years ago, namely, that distribution of films 

is a healthy and profitable business," holds 

true for them. Levin is effusive in his praise 

of Boasberg. "One of the most knowledgeable 

and well-liked men in films." 

What about product? 

"While I can't look into any crystal ball," 

answered Levin, "theatre owners this summer 

have a rich supply of films." He added 

that the CBS-owned Cinema Center has ten 

pictures already rolling, costing a total of 

$35 million and coming into the market 

through NGC for 1971. 

As to National General Productions, the 

arm which produces films, Levin said: 

"These will now be analyzed to see how 

good was our judgment," and he noted, "we 

may have made some errors." 

Levin named the NGP films nade since 

the inception of the company, including the 

current "The Grasshopper," "Day of Anger," 

"The Cheyenne Social Club," "El Condor" 

and "The Baby Maker," plus the earlier 

productions, "Poor Cow," "How Sweet It 

Is," "Stalking Moon," "Twisted Nerve," "All 

Neat in Black Stockings," "Charro," "Daddy's 

Gone A-Hunting," and "A Dream of 

Kings." 

Cinema Center Productions distributed by 

NGP since 1967 include: "A Fine Pair," 

"Mc, Natalie," "The Royal Hunt of the 

Sun," "Hail, Hero!" "The Reivers," "A 

Boy Named Charlie Brown," "The Boys in 

the Band" and "A Man Called Horse." 

Because the firm doesn't have the worry 

6 

of a studio, where the overhead has to be 

met. Levin has adopted a policy at this time 

of watching the 1970 fragmentary film market, 

which is full of surprises for the production 

executive. Nothing is rolling in Europe 

at present. At the studio on the Goldwyn 

lot, where Dan Poller oversees the 

production, development is continuing on 

pictures already started. The wait-and-see 

attitude does not prevent a great many projects 

for the near future and several announcements 

are expected shortly. 

How does the money-manager look at the 

present money market? Levin's approach 

stems from the fact that "movies are still the 

biggest form of entertainment," despite competition 

for the leisure-time dollar, and he 

sees the film business with a rosy horizon. 

"Tight money is America's biggest threat," 

in his viewpoint. 

"Government can stifle us if the policy 

continues to resemble the Herbert Hoover 

regime which preceded the depression of the 

'30s, and, perhaps, the turn may come at 

any time." Levin personally would like a 

freer flow of money with a policy of high 

taxes to keep it in check. He thinks that the 

1972 election and the politicians' approach 

to it is the overriding factor. 

Asked to comment on how he operates 

from his post as head of California's seventh 

largest corporation, the dynamic executive 

said he concentrates on the leisure-time aspects 

of the billion dollar company. Nine 

years ago, when the present Eugene H. 

Klein group took over the company, it had 

about 2,000 employees; now 10,000 is the 

figure. 

Looking at the cassette market. Levin 

said, "We build software, and a market is a 

market," but he thinks much of it, at this 

stage of the game, is being over-emphasized 

and that the public might be hurt. Again he 

noted that, in NGC's role as "money-managers," 

it will not overlook any sound, wellstructured 

investment. 

Several years ago, with a group in Canada, 

NGC bought 16 theatres now operating 

under Famous Players. Six months ago, at 

the request of its partners in this project, 

NGC bought out the Bronfmans and others 

and now is sole owner of the operation. This 

is now a Canadian wholly owned company, 

National General of Canada. 

Asked where NGC started its big financial 

move several years ago. Levin noted 

that its remarkable theatre inventory was 

carried at $7,000,000 and the bankers who 

put up the money based their estimates of 

borrowing for expansion on this below-themarket 

figure. NGC's real estate holdings 

of downtown theatres in major cities are 

extensive and solid and were truly "hidden 

assets." 

Even the 1970 paper losses in its giant 

insurance company were just that for many 

of the stocks were in a portfolio of vintage 

age, so the future for NGC seems to be on 

solid ground. 

THIS IS THE Bll 

ONE, BOYS.. 

So Get With It 

BOOK IT NOW 

Contact Your Local Distribut 

"IT'S 

TEXAS AND OKLAHOMA 

Mr. Haywood Simmons 

4061 North Central 

Expressway 

Dallas, Texas 75204 

214-522-0660 

DISTRIBUTORS FOR 

A REVOLUTION MOTHER' 

ATLANTA AND 

JACKSONVILLE 

Mr. Jack Riggs 

Speciolty Films 

Atlanta Film Building Suite 

828 

161 Spring Street 

Atlanta, Georgia 30303 

525-8065 or 577-8030 

NEW ORLEANS AND 

MEMPHIS 

Mr. George Pabst 

Blue Ribbon Pictures, Inc. 

2 Canal Street 

ITM Building 

New Orleans, La. 

504-522-8788 

WASHINGTON, D.C. & 

PITTSBURGH 

Ross S. Wheeler 

Wheeler Film Company 

306 H Street NW 

Washington, D.C. 20001 

202-783-8938 

NORTH & SOUTH CAROLINA 

Bob McClure 

Variety Films 

221 South Church Street 

Post Office Box 638 

Charlotte, N.C. 28201 

704-333-0369 

KANSAS CITY, ST. LOUIS, 

DES MOINES 

Bev Miller 

Mercury Films 

114 West 18th Street 

Konsos City, Missouri 64106 

816-471-1377 

BOSTON 

Ellis Gordon 

614 Stotlcr Office Building 

Boston, Massachusetts 

02166 

617-426-5900 

CALL, 

BUFFALO AND ALBAN 

EXCHANGES 

Mannie Brown 

Frontier Amusements 

505 Pearl Street 

Buffalo, New York 142C 

716-854-6752 

PHILADELPHIA 

Mr. Kone Lynn 

Hemisphere Films 

165 West 46th Street 

New York, New York 1 

212-621-1417 

STATE OF OHIO 

Sam Shultz 

Film Building-Suite 507 

21st and Payne 

Cleveland, Ohio 

216-771-2741 

CHICAGO, MILWAUKEI 

MINNEAPOLIS, 

INDIANAPOLIS 

EXCHANGES 

Chuck Teitel 

Teitcl Film Corporation 

410 South Michigan Str 

Chicago, Illinois 

312-427-4S51 

LOS ANGELES, SAN 

FRANCISCO, SEATTLI 

PORTLAND, SALT Li 

CITY, DENVER 

Mark Tensor 

Favorite Films (Crown I 

292 South Lo Cicnga 

Boulevard 

Beverly Hills, Colif. 902' 

21 3-657-6700 

NEW YORK CITY 

Morvin Friedlander 

Marvin Films 

1585 Broodwoy Suite 31 

New York, New York 1( 

212-765-9544 

DETROIT 

ENTERTAINMENT SYS1 

INC. 

350 Lincoln Rd. Suite ! 

Miami Beach, Florido 3^ 

305-531-8133-34 

WRITE, WIRE 

ENTERTAINMENT 

SYSTEMS, INC. 

Suite 507 

350 LINCOLN ROAD 

MIAMI BEACH, FLA. 3813! 

PHONE: (305) 531-8133

Volenti Cites High Grosses for Week 

Portend Summer Business Surge 

NEW YORK— "Motion Picture boxoffice grosses reached such an extraordinary 

high for one week of June 23-30 in theatres across the country, I am confident it 

portends a great surge of business during the peak summer season," said Jack 

Valenti, president of the Motion Picture Ass'n of America. 

"An executive in one of the major film distributing companies said its boxoffice 

grosses last week were the highest since the company was founded. The head of a 

large northeastern circuit described last week's grosses as "very tremendous . . . 

a spectacular week' and added that the chain had the biggest boxoffice grosses in 

the entire history of its New York City showcase theatres. Another film distributor 

said one motion picture grossed close to $1 million in five days, in 62 theatres. 

"The films which are generating these spectacularly high boxoffice grosses are 

varied in rating, theme and content. Some are sheer entertainment, and some make 

a social or political statement. But the key fact is that there is no one special audience, 

or one kind of movie to be made or seen. The great majority of people want 

to see films they would judge to be 'excellent' The enlarging theatre audiences this 

past week are proof that movies skillfully written and presented by creative Hlmmakers 

and actors are in lively demand. It's a cheerful way to begin the summer," 

Valenti concluded. 

John Kitts Heads Sales 

For World Adventure 

SEATTLE—John W. Kitts 

has been appointed 

general sales manager of World 

Adventure Enterprises of Seattle, a newly 

formed film production-distributing 

organization. 

Serving as 

branch manager for 

Crown International- 

Favorite Films of 

California in their 

Seattle and San Francisco 

branches has 

been his most recent 

assignment. 

_ . _, _..^ Kitts began his film 

Johii W. Kitts • 

r> 11 

career in Dallas m 

1948 with Republic Pictures and was with 

that firm until the company went out of 

business. He later served in a sales capacity 

in the Oklahoma City and Los Angeles 

branches of Paramount Pictures, his latest 

assignment being branch manager in Salt 

Lake City. 

WAE will specialize in the production and 

distribution of outdoor adventure wildlife 

films. The company's first release, "The 

Great Shikar," will be ready for fall release 

and plans will be made for massive TV saturation 

in each exchange territory. 

Sagittarius Gets Rights 

To Kennaway Novel 

NEW YORK — Film rights to the late 

James Kennaway's best-selling novel, "The 

Cost of Living Like This," have been acquired 

by Sagittarius Productions, Inc., and 

Windward Productions, Inc., according to 

Henry S. White, Sagittarius president. 

Robert Emmett Ginna jr., will be the 

producer and J. Lee Thompson the director 

of the film, which has a working title of "A 

Shout to Live." The two will also develop 

the screen treatment, with photography 

scheduled to begin in England in 1971. 

NATO Sees House Action 

On Dingell Pay TV Bill 

NEW YORK—The National Ass'n of 

Theatre Owners anticipates that the Dingell 

Bill, which allows the Federal Communications 

Commission to authorize pay television, 

but not on an extremely restricted 

basis, will get out of the House Rules Committee 

and on to the floor of the House 

within a week or two. The measure was the 

compromise proposal of Rep. John D. 

Dingell (D., Mich). The NATO unit is 

anxious for action before the adjournment 

of Congress, which is not yet indicated. 

NATO leaders also expressed delight over 

the action of the FCC in promulgating rules 

for the operation of community antenna 

television. Particularly pleasing was that 

FCC's recommendations on CATV included 

a proposal that the showing of sports events 

on over-the-air pay TV be barred for five 

years after they have been televised live on 

free TV, instead of for two years as under 

the pay TV rules previously adopted, and 

that this same limitation be extended to 

CATV. 

The FCC rules virtually ban the three 

major TV networks from CATV operation. 

Loew's Elects Don Baker 

As Assistant Vice-Pres. 

NEW YORK—Bernard Myerson, executive 

vice-president of Loew's Theatres, Inc., 

has announced the 

election of 

Don 

Baker, director of advertising 

and merchandising 

for the theatre 

division, as an assistant 

vice-president 

of the corporation. 

Prior to becoming 

assistant advertising 

director in 1961, and 

advertising director in 

Don Baker 

1963, Baker managed 

Loew's Theatres in Miami and St. Louis. 

NATO 1970 Convention 

Committees Named 

NEW YORK—The names of exhibitors 

designated to serve on the 1970 convention 

committee of the National Ass'n of Theatre 

Owners have been announced by Eugene 

Picker, president of NATO. The annual conclave 

will 

take place from November 2-5 at 

the Americana Hotel in Bal Harbour, Fla. 

Mitchell Wolfson of Miami will serve as 

honorary chairman of the convention committee, 

as 

with Harvey Fleischman functioning 

convention chairman. 

Honorary members of the committee are 

Horace Denning, Carl Floyd, Harvey Garland, 

B. B. Garner. Henry Glover, Jerry 

Gold. Louis Gold. Fred Kent, Charles Netter, 

E. Lamar Sarra and Pete Sones. 

Those serving as members of the convention 

committee are Jimmie Barnett, Leo 

Brown, Jim Carey, Bob Daugherty, Tom 

Elefante, Jimmie Fuller, Tommy Hyde, Harry 

Margolesky, Mario Marti, Franklin 

Maury, Cecil McGlohon, Jack Mitchell, Van 

Myers, Al Panetz, John Pat no, Howard Pettengill, 

Marvin Reed, Sonny Shepherd, Gordon 

Spradley, Ed Stern, Stanley Stern, Matty 

Tylek, Tim Tyler, Al Weiss and Gerald 

Whaley. 

"SURGE with the '70s" will be the official 

theme of the convention. 

Katleman Named President 

Of Four Star Subsidiary 

HOLLYWOOD — David B. Charnay, 

president and chief executive officer of Four 

Star International. Inc. announced the appointment 

of Harris L. Katleman as president 

of Four Star Entertainment Corp., major 

subsidiary of the parent company, effective 

immediately. 

Four Star Entertainment Corp. functions 

as Four Star International, Inc.'s sales arm 

in the areas of specials and series for network 

and syndication airing as well as for 

feature motion pictures specifically produced 

for television. 

Charnay stated that Katleman will headquarter 

in Four Star's Beverly Hills office. 

Operations in New York will continue under 

the supervision of Four Star Entertainment 

Corp.'s executive vice-president, Tony 

Thomopoulos, and vice-president and general 

sales manager, Dick Colbert. 

Katleman previously was .senior executive 

vice-president of Goodson-Todman Productions 

with whom he had been associated 

for the past 16 years. 

"We consider ourselves fortunate in having 

brought into the Four Star fold an executive 

of the caliber of Harris Katleman. one 

of the most respected and knowledgeable 

men in the television field," Charnay stated. 

Katleman becomes the third 

major figure 

in the entertainment industry to have joined 

the Four Star organization in varying capacities 

within the past month, the other two 

having been Anthony Quinn and Sam Peckinpah. 

8 BOXOmCE :: July 13. 1970

TWO FOR THE MONEY 

FROM UMC PICTURES. ^**^^, _ 

A Division of Universal Marlon Corporation 

Sidney Glazier, President 

'*QUACKSER FORTUNE 

HASACOUSIN IN 

THE BRONX'' 

Gene Wilder in an offbeat comedy showing 

that horse manure can be beautiful. 

WORLD PREMIERE JULY 13. 

at the 

CORONET THEATRE. N.Y.C. 

A razor In the hand of a maniac provides 

suspense and terror a la Hitchcock. 

AMERICAN PREMIERE JULY 22. at 

the FORUM and AVCO EMBASSY EAST. N.Y.C. 

NOW AVAILABLE FOR EXHIBITOR SCREENINGS. 

Contact 

the UMC Pictures 

nearest you: 

distribution office 

LOS ANGELES, A! Grubstick, 600 8. San Vicente, Los Angeles, Calif., (213)653-6731; CHICAGO, MILWAU- 

KEE, MINNEAPOLIS, Kermit Russell, 203 N. Wabash Ave., Chicago, III., (312) 641-5340; SAN FRAN- 

CISCO, PORTLAND, SEATTLE, Al Grubstick, 2190 Washington St., San Francisco, Calif., (415) 922-0525; 

CLEVELAND, DETROIT, INDIANAPOLIS, Ted Levy, 16300 West Nine Mile Rd., Southfield, Mich., (313) 

352-5454; WASHINGTON, PHILADELPHIA, PITTSBURGH, Ted Krassner, 11700 Old Columbia Pike, Silver 

Springs, Md., (301)622-2749. 

MAIN OFFICE, NEW YORK CITY, Carl 

(212)581-9720. 

Peppercorn or Irving Wormser, 250 West 57th St.,N.Y.C.,N Y

McFarland Is Gen. Mgr. 

For UATC in Midwest 

NEW YORK—Dale H. 

Dale H. McFariand 

McFarland has 

been appointed general manager for the 

Midwestern division 

of United Artists Theatre 

Circuit, effective 

immediately, it was 

announced by Salah 

Hassanein, executive 

vice-president of the 

circuit. McFarland recently 

resigned his position 

as general manager 

of the Fourth 

Avenue 

Amusement 

Co. in Louisville, and 

its affiliate, the Greater Indianapolis Amusement 

Co. He will be in charge of the UATC 

operations in Wisconsin, Louisville and Detroit, 

encompassing some 27 theatres. 

In welcoming McFarland to UATC, Hassanein 

stated, "Our company is gaining the 

services of a valuable and experienced exhibitor. 

He established an enviable and long 

record of service with several theatre circuits 

through the years and now joins UATC." 

McFarland will make his 

headquarters in 

Milwaukee. He entered the motion picture 

exhibition field early in the 1930s with RKO 

Theatres and later with Publix in Iowa. Early 

in his career he was employed by radio 

stations in Des Moines and was a staff 

member of the Sioux City Journal Tribune. 

Before moving to Indianapolis, McFarland 

was associated with Tri States Theatres in 

various executive capacities. 

Normcoi Levy Appointed 

NGP Vice-President 

NEW YORK—Charles Boasberg, president 

of National General Pictures, has announced 

the appointment 

of Norman Levy 

as a vice-president of 

the company, effective 

immediately. Levy is 

also assistant general 

sales manager to Eugene 

Tunick, executive 

vice-president and 

general sales manager. 

Levy had served as 

Eastern division manager 

for NGP prior to 

Norman Levy 

his appointment as assistant general sales 

manager a year ago. He joined NGP in 1967 

as Midcentral division manager. Levy entered 

the industry as a booker with Universal 

Pictures and held various other sales 

positions with that company. 

Maryland Passes 'Blue' 

BALTIMORE — The Maryland Censor 

Board has passed in its entirety Grove 

Press' "I Am Curious (Blue)," follow-up 

to "I Am Curious (Yellow)." The board had 

previously banned "Yellow," and one member 

called the follow-up "dull in comparison." 

The ruling that banned "Yellow" is 

now before the U. S. Supreme Court on appeal. 

20th-Fox Scores Record 

In Billings for Week 

New York—An all-time domestfc 

record of billings for one week was set 

by 20th Century-Fox during the last 

week of the second quarter, it was announced 

by Peter S. Myers, vice-president 

in charge of domestic distribution. 

The figure recorded for the pacesetting 

week was $2,587,996, as compared 

to the previous high of $2,377,- 

402 registered in September 1953. 

The week of June 21-27, part of 

20th-Fox's over-all "200 Million Dollar 

Salute 

to the Zanucks," had been designated 

as a special week of tribute 

to Myers by the domestic branch 

managers. 

The product that contributed to the 

record figure included "Beneath the 

Planet of the Apes," "Butch Cassidy 

and the Sundance Kid," "The Prime of 

Miss Jean Brodie," «M*A*S*H" and 

"John and Mary" as well as the 

roadshow 

engagements of "Patton" and 

"Hello, DoUy!" 

A prodigious total of $9,721,309 was 

grossed by 20th-Fox product in the 

domestic quarter during the first week 

of the third quarter period, abetted by 

the above named films, plus "Myra 

Breckinridge" and "Beyond the Valley 

of the Dolls," the latter two playing in 

only three cities each during the period. 

Eastman Kodak Bows Out 

Of Oscar Sponsorship 

HOLLYWOOD — Having spent more 

than $7,250,000 during the past five years 

sponsoring the full Oscar show on ABC-TV, 

Eastman Kodak will bow out next April 

when NBC takes over co-production with 

the Academy of Motion Picture Arts and 

Sciences. 

J. Walter Thompson produced the com- 

ten years ABC has 

mercials five of the last 

telecast the show. "There are a lot of reasons 

for discounting participation in the 

show, but there was never any dissatisfaction 

with the Academy or the network," according 

to an ad agency executive. Under 

network regulations, 12 minutes of commercials 

were shown on the air for each show. 

Political Moves Are Made 

To Save Borehamwood 

LONDON—Major political moves to try 

to save MGM's Borehamwood studios 

from being closed have been undertaken by 

the Federation of Film Unions. 

A mass meeting was held in London last 

week attended by MP's and film trade union 

leaders, plus the former permanent secretary 

to the Board of Trade, Mrs. Gwyneth 

Dunwoody. 

A resolution was unanimously carried 

calling for MGM and EMI (now associated 

for feature filmmaking) to keep the Borehamwood 

studios open by using them for 

the production of TV series. 

Para. Names Lieberfarb 

Assistant to S. R. Jaffe 

NEW YORK—Warren N. Lieberfarb has 

been named executive assistant to Stanley 

R. Jaffe, executive 

V i c e-president and 

chief operating officer 

of Paramount Pictures 

Corporation, it was 

announced by Jaffe. 

The appointment is 

effective immediately. 

In his new position, 

Lieberfarb will have 

wide-ranging responsibilities 

in all aspects 

W. N. Lieberfarb 

of Paramount's operations. 

In addition, he will report to Jaffe on 

the latest developments in the video cassette 

industry, with a view toward Paramount's 

involvement in this emerging industry. 

Lieberfarb joined Paramount Pictures in 

December 1967 as a planning analyst and 

supervisor in the business planning department 

and also served as a special assistant 

for new business development. In 1969, he 

was named administrative assistant to the 

executive vice-president of the company. 

Judge Halts Special Tax 

On X Films in Fla. City 

TAMPA, FLA.—Judge Joseph Lieb of 

the U.S. District Court has barred the city 

of Clearwater from levying a special tax on 

theatres showing X- and R-rated films. He 

issued a temporary injunction after a hearing 

at which attorneys for three Clearwater 

theatres contended the tax represented "a 

flagrant type of censorship and taxation of 

freedom of speech." 

After passing the tax June 22, Clearwater 

officials said revenue on theatre admissions 

would be used to finance youth activities. 

The city placed a 15-cent levy on R-rated 

films and 25 cents a person on X-rated 

movies. 

The ordinance specified movie tickets 

could not advertise the tax nor reflect the 

amount on the admission ticket. 

Norris Gould, Clearwater's assistant city 

attorney, said Lieb's decision probably 

would l5e appealed. 

Time Unit to Own 44% 

Of CATV Service Firm 

NEW YORK—Time-Life Broadcasting, 

Inc., a subsidiary of Time, Inc.. will become 

the owner of Sterling Communications, Inc., 

as the result of a transaction involving their 

joint ownership of Sterling Information 

Services, Ltd., operator of Manhattan Cable 

Television, it is announced by Charles F. 

Dolan, Sterling Communications president. 

Time-Life Broadcast, under terms of the 

plan, will transfer its 49 per cent interest in 

Manhattan Cable to Sterling Communications, 

the 51 per cent owner, in exchange 

for securities that will have the effect, after 

conversion, of making Time-Life a 44 per 

cent owner of Sterling Communications. The 

latter is authorized to provide CATV service 

to more than 500,000 homes through 

various subsidiaries and affiliates. 

10 BOXOmCE :: July 13, 1970

I Wometco Net, Sales Up 

1st Half, 2nd Quarter 

MIAMI—Wometco Enterprises, Inc., today 

announced record per share earnings, 

net income and sales in the fiscal half year 

and the second 12-week period ended June 

20. 

Per share earnings in the latest 12-week 

period rose 15 per cent to 25.3 cents, compared 

with 22 cents last year. Fully diluted 

per share earnings (assuming conversion of 

all debentures and exercise of all outstanding 

stock options) was 24.2 cents, compared 

with 21 

cents a year earlier. 

Net income in the latest 12-week period 

gained 17.2 per cent to $1,465,783 from 

$1,249,948 in the prior year, while sales 

moved up 16.9 per cent to $23,019,304 

from $19,694,552. 

In the 24-week period, or fiscal half year, 

per share earnings increased to 49.5 cents 

up 16.2 per cent from the 42.6 cents registered 

in the similar 1969 period. Fully diluted 

per share earnings for the 24 weeks (assuming 

conversion of all debentures and exercise 

of all outstanding stock options) was 

47.5 cents against 41 cents last year. 

Net income in the 24 weeks rose 18.8 per 

cent, to $2,874,920 from $2,419,347 in 

1969. 

Sales in the 24-week period were up 18.6 

per cent to $44,288,233, compared with 

$37,351,480 last year. Cash flow generated 

from earnings amounted to $5,561,027 or 

95.7 cents per share for the 24 weeks. 

Per share earnings and cash flow per 

share are based upon the number of shares 

outstanding at the end of the period (5,811,- 

597 in 1970 and 5,682,555 in 1969). 

CALENDAR! EVENTS 

JULY 

S M T W T F S 

12 3 4 

5 6 7 8 9 10 11 

12 13 14 15 16 17 18 

19 20 21 22 23 24 25 

26 27 28 29 30 31 

Zane Grey Productions 

Is Being Reactivated 

HOLLYWOOD — Sounding the death 

knell of pornographic art as screen entertainment, 

Romer Grey announces the reactivation 

of Zane Grey Productions, Inc. to 

combat it. Plans to film the major portion 

of Zane Grey novels are being formulated 

with a specific announcement to be made 

very soon. 

"Pornography on the screen as entertainment 

for the masses has had its run," said 

Grey, "much longer than it should have. If 

certain segments of the public had not supported 

this malaise, its tenure would have 

been stopped almost in its incipient stage." 

D'Inzillo, Haggerty to Run 

For lATSE Presidency 

NEW YORK—Steve D'Inzillo, business 

agent for projectionists New York Local 

306 of lATSE of the U.S. and Canada, reportedly 

will oppose Richard Walsh for the 

presidency of lATSE at the coming elections 

in Cincinnati during the week of July 20. 

Don Haggerty, business representative for 

Laboratory Technicians Local 683 in Hollywood 

and first vice-president of the Hollywood 

Film Council, has been mentioned as 

opposition for George Raherty for first vicepresident 

of lATSE.

Five Pictures Condemned 

By Nat'l Catholic Office 

NEW YORK—The National Catholic Office 

of Motion Pictures has condemned five 

films, including 20th Century-Fox's "Myra 

Breckinridge," National General's "El Condor," 

C.M.B. Films' "Brand X" and two 

from Grove Press, "Freedom to Love" and 

"Events." Receiving B (morally objectionable 

in part or all) ratings were: MGM's 

"The Strawberry Statement," United Artists' 

"The Hawaiians" and National General's 

"The Cheyenne Social Club." 

Walt Disney's "Boatniks" received an A-1 

(morally unobjectionable for general patronage) 

rating, while an A-II (morally unobjectionable 

for adults and adolescents) rating 

was received 

by Paramount's "On a Clear 

Day You Can See Forever." Three films 

from United Artists, "Ned Kelly," "Barquero" 

and "One More Time," as well as 

"The Phynx," a Warner Bros, release, 

MGM's "Kelly's Heroes," Paramount's 

"Darling Lili," Altura's "Jovita," Cannon 

Releasing's "The Dreamer" and "Chicago 

'70," released by CM Films, were given an 

A-III (morally unobjectionable for adults) 

rating. A-IV (morally unobjectionable for 

adults with reservations) ratings were garnered 

by Paramount's "Catch-22" and United 

Artists' "Cotton Comes to Harlem." 

Gene Giaquinto Succeeds 

J. J. Jordan at Universal 

NEW YORK—James J. Jordan, assistant 

to the general sales manager of Universal 

Pictures, has retired after 44 years of service 

with the company. He joined Universal 

in 1926 as assistant manager of the contract 

department and later held the posts of vicepresident 

of Universal Film Exchanges, Inc., 

and vice-president of Regional Films Inc. 

Named as Jordan's replacement was Gene 

Giaquinto, 29, who has spent his entire career 

with Universal. Giaquinto joined the 

company in August 1959, in the accounting 

department and moved into branch operations 

in 1966, remaining there until his present 

promotion. 

Jordan became head of the contract department 

in 1929, joined the sales department 

in 1938 and was named circuit sales 

manager in 1951. He was appointed assistant 

to general sales manager Henry H. "Hi" 

Martin in 1964. Before joining Universal, 

Jordan was connected with Pathe Films and 

Associated Exhibitors Inc. 

Mort Fink Named EVR V-P; 

Heads Special Projects 

NEW YORK—Morton J. Fink has been 

named vice-president in charge of special 

projects for CBS Electric Video Recording 

Division, according to Robert E. Brockway, 

division president. Fink comes to CBS after 

12 years at Sterling Communications, where 

he last served as president of its wholly 

owned subsidiary. Television Presentations. 

Concurrently he was a vice-president, 

assistant 

secretary and member of the board 

of directors, also assistant secretary of Sterling 

Information Services, Ltd., which operates 

Manhattan Cable Television. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program. 

Any picture whose rating was listed as [M] 

on the previous bulletins issued by the Code 

and Rating Administration may now automatically 

be considered to be rated GP. 

Title 

Distributor 

Diary of a Mad Housewife (Universal) 

The Man Who Had Power 

Over Women (Embassy) 

Puzzle of a Downfall Child (Universal) 

Witchcraft '70 (AIP) 

CODE AND RATING APPEALS BOARD 

Rating 

[r] 

\r\ 

\r\ 

(x) 

Title 

Disposition 

To Hex With Sex Rating Upheld 

Explanation: This film was rated ® by the Code 

and Rating Administration (Bulletin No. 47). After 

hearing an appeal by the film's distributor, RAF Industries, 

the Code and Rating Appeals Board voted 

to sustain the Code and Roting Administration's decision 

placing the film in the ® category. 

Title 

Disposition 

Interplay Rating Upheld 

Explanation: This film was rated ® by the Code 

and Rating Administration (Bulletin No. 82). After 

hearing an appeal by the film's distributor. Times 

Film Corporation, the Code and Rating Appeals Board 

voted to sustain the Code and Rating Administration's 

decision placing the film in the ® category. 

More Than $1,000,000 Gross 

For 'Apes' in NY, NJ 

NEW YORK—In the first week of the 

Showcase engagement for 20th Century- 

Fox's "Beneath the Planet of the Apes," 

the suspense thriller amassed a towering figure 

of $1,075,431 in the New York metropolitan 

area and outlying districts. 

A huge gross of $622,859 was recorded 

in 43 theatres located in New York's five 

boroughs and Nassau, Suffolk and Westchester 

Counties. An equally impressive 

figure of $452,572, during the initial week's 

run, was registered at 54 houses in less populated 

areas in various New Jersey and upstate 

New York communities. 

Warners Names Hirshorn 

Production Executive 

HOLLYWOOD—Ross Hirshorn has been 

named a production executive at Warner 

Bros., it was announced by John Calley, 

executive vice-president in charge of production. 

Hirshorn, who previously developed motion 

picture projects for David Dortort and 

served as a literary agent at CMA, will headquarter 

at the Warner Bros. Studio. 

WB Promotes Caromelli 

BURBANK—Charles Caramelli has been 

put in charge of merchandising and commercial 

tie-ups for Warner Bros., working 

under studio publicity director Kevin Genther. 

A graduate of USC, Caramelli joined 

Warners in 1 960 and had worked in its location 

department since 1964. 

House Votes $40 Million 

For National Arts Fund 

WASHINGTON—The House passed 

a 3-1 margin Wednesday (1) a bill authorizing 

$40 million for the National Foundation 

on the Arts and Humanities for fiscal 

year 1971, beginning July 1, and extended 

its life three years. Two amendments to cut 

back the authorization were defeated by 

2-1 votes. 

by 

The action by a vote of 262 to 78, was 

described as "very encouraging to the arts" 

by a House Education and Labor Committee 

source in view of the current Congressional 

drive to reduce federal expenditures. 

Defeated were amendments to cut funding 

by $20 million, rejected by a 60 to 24 vote, 

and to reduce funding by $10 million, which 

lost by a vote of 84 to 30. A motion to send 

the bill back to the committee with instructions 

to cut $4 million was defeated 86 to 32. 

Sinatra and Preminger 

To Co-Produce Feature 

NEW YORK—Frank Sinatra will join 

Otto Preminger as star and co-producer of 

Dorothy Salisbury Davis' contemporary 

novel, "Where the Dark Streets Go," which 

Preminger recently acquired. Preminger will 

direct. 

According to a joint statement by Sinatra 

and Preminger, "Where the Dark Streets 

Go" will not be offered to any of the major 

companies for financing and distribution. 

Sinatra and Preminger have decided to finance 

the film themselves initially and later 

invite investors to join them. The venture 

will not only be produced but also distributed 

independently. 

British Actor Clive Morton 

Gets Role in 'Zeppelin' 

LONDON—Veteran British actor Clive 

Morton has been cast for the role of Lord 

Delford in the Getty-McDonald-Fromkess 

production "Zeppelin" for Warner Bros, release, 

produced by Owen Crump, directed 

by Etienne Perier and starring Elke Sommer 

and Michael York. 

Clive Morton has since become one of 

England's most successful actors and his 

many credits include "Stranger in the 

House," "Star!" "Lawrence of Arabia" and 

"Goodbye, Mr. Chips." 

Embassy Release Given 

TV Satellite Exposure 

NEW YORK—Jo.seph E. Levine's presentation 

of "C. C. and Company," an Avco 

Embassy Pictures release, received international 

television satellite exposure recently. 

Ann-Margret, who co-stars in the film with 

Joe Namath, discussed the film during a live 

show that took place aboard the German 

luxury liner T/S Bremen in New York Harbor. 

The satellite transmission was beamed to 

30 million people in Germany, Austria, Switzerland 

and portions of France and Italy. 

12 BOXOFHCE :: July 13, 1970

Simultaneous Premieres 

Worldwide for 'Tora!' 

NEW YORK—Setting an unprecedented 

opening pattern for a roadshow attraction, 

20th Century-Fox announced that its Panavision 

and DeLuxe Color production, "Tora! 

Tora! Tora!" will be given four simultaneous 

world premieres on Wednesday, September 

23, in four major cities of the world—^New 

York, Los Angeles, Honolulu and Tokyo. 

Theatres at which the premieres will 

take 

place are: the Criterion in New York; the 

New Waikiki Movie Center in the Cinema 

3 Theatre in Honolulu; the Pantages in Los 

Angeles, and the Theatre Tokyo in Tokyo. 

Produced by Elmo Williams with the cooperation 

of both the Japanese and American 

governments, "Tora! Tora! Tora!" traces 

the extraordinary events that led to the surprise 

attack by the Japanese on Pearl Harbor, 

telling the story as it happened on both 

sides, and climaxed by a restaging in full 

scale of the attack itself. 

'Losers' Scores Record 

With $1,208,000 Week 

LOS ANGELES—Fanfare Film's "The 

Losers" has broken the all-time house record 

at the McVickers Theatre in Chicago, grossing 

$32,400 in three days (Friday, Saturday 

and Sunday) it was reported by Joe 

Solomon, president. 

Further, Solomon announced "The 

Losers" the week of June 17-23 grossed 

nationally $1,208,422 making it the alltime 

grosser for Fanfare in a single week. 

The film has been rolling up some outstanding 

figures such as the Detroit State break 

which in five days has grossed $172,515, 

and in Cleveland $38,119 in five days at 

four special theatres. 

Barbara Harris to Co-Star 

In Dustin Hoffman Film 

HOLLYWOOD — Barbara Harris has 

been signed for a starring role with Dustin 

Hoffman in "Who Is Harry Kellerman and 

Why Is He Saying Those Terrible Things 

About Me?" motion picture produced by 

the Harry Kellerman Co. for Cinema Center 

Films, it was announced by Jere Henshaw, 

vice-president in charge of production for 

CCF. Production began Monday (6) on 

location in New York City. 

In the picture, to be directed by Ulu Grosbard 

from a screenplay by Herb Gardner 

based on Gardner's original short story, the 

actress will portray a girlfriend of Hoffman, 

who plays a successful rock music composer 

whose business and personal relations are 

threatened by a mysterious stranger named 

Harry Kellerman. A noted Broadway player. 

Miss Harris made her motion picture debut 

in "A Thousand Clowns," which Gardner 

adapted from his successful Broadway play 

in his first screen writing effort and won a 

1965 Academy Award nomination. 

Paramount Featurette 

Wins Atlanta Medal 

NEW YORK—"Gold Fever," a 30-minute 

featurette based on Paramount's musical 

feature "Paint Your Wagon," has been 

awarded the Gold Medal as the best short 

at the Atlanta Film Festival in Georgia. The 

Festival, attended by critics, film students 

and journalists from all over the United 

States, judged experimental films, shorts, 

TV commercials and theatrical features. 

"Gold Fever," produced and directed by 

Lepard-Sands in 70mm, was narrated by 

Alan Jay Lerner and includes scenes from 

"Paint Your Wagon." A highlight is the production 

number, "Gold Fever," sung by 

Clint Eastwood and chorus. "Paint Your 

Wagon," an Alan Jay Lerner production, 

was directed by Joshua Logan and co-stars 

Lee Marvin and Jean Seberg. 

'Sweet Dreams' Receives 

Atlanta Festival Award 

ATLANTA — "Sweet Dreams," Four 

Star-Excelsior's feature film now in postproduction, 

has received a Silver Phoenix 

Award in feature film category at Atlanta 

International Film Festival. Director John 

Avildsen accepted the award. 

Four Star-Excelsior plans an August release 

for "Sweet Dreams." 

Cinecom Circuit Returns 

To Full Trailer Service 

NEW YORK—In a joint 

announcement, 

Jerry Swedroe, executive vice-president of 

Cinecom and general manager of theatre 

operations, and Milton Feinberg, vice-president 

and general sales manager of National 

Screen Service, stated that the entire Cinecom 

Circuit had returned to full trailer service. 

Swedroe said it was his firm conviction 

that no better way of pre-selling next week's 

audience exists than through the use of theatre 

trailers. For a brief period, Cinecom 

had experimented with the theory of not 

using trailers but, according to Swedroe, 

"We are happy to rejoin the users of trailers. 

They do a great job for us." 

Cinecom's 119 theatres span the United 

States. At present, the circuit is actively engaged 

in a sizeable construction program 

with an additional 18 theatres scheduled to 

open prior to the end of 1970. 

'Flight' Named Top Short 

At San Antonio Festival 

MONTREAL—"Flight," an eight-minute 

color production by the National Film Board 

of Canada, was named the top short subject 

at HemisFilm '70 in San Antonio. Cameraman 

Jean Roy, who barely escaped death 

when his glider crashed during the filming 

of "Flight," accepted the Hemi Award for 

the NFB at the film festival's awards ceremonies 

at the Aztec Theatre. "Flight" was 

filmed by Roy and Martin Dickworth and 

was directed by Josef Reeve. It was produced 

by Guy Glover. 

Caston Starts AFI Internship 

NEW YORK — Hoite Caston of Long 

Beach, Cal., started an American Film Institute 

internship with Mike Nichols on his 

next production, "Carnal Knowledge," on 

Wednesday (1). The film will be shot in 

Vancouver, British Columbia, with Jack Nicholson 

and Art Garfunkel in the leads. 

Caston is the 18th appointment since the 

program began in 1968. 

IF YOU'RE A 

TRAILER-FAILER... 

YOU LOSE. 

In 

1970, theatre men who return trailers promptly 

will be awarded up to $10,000 In cash and prizes 

by National Screen Service! Entry coupon and details 

are in every NSS trailer shipping box. 

(^lumoim (m$[!im 

BOXOmCE :: July 13, 1970 13

. . Catherine 

'^MftwwC êônt 

Kubik, O'Neil, Brascia Form 

New Production Company 

Lawrence Kubik, Robert Vincent O'Neil 

and John Brascia have formed K.O.B. 

Productions, independent company, for feature 

film production. The first, already 

scheduled, will be "Giovanni Jones," based 

on an original story idea scripted by the 

company toppers. The picture is set to roll 

in Italy, where they are now scouting locations, 

this fall, with Brascia in the title role, 

Kubik producing and O'Neil directing . . . 

Screenwriter William Cannon, whose credits 

include "Skidoo" and "Brewster McCloud," 

has acquired rights to the original screenplay, 

"Charlie Twohawks," by Leonard 

Coates. The screenplay, a first by Coates, 

will be produced and directed by Cannon 

who describes the picture as a "benign 

western" . . . Jack Haley jr. checked in with 

Mike Frankovich on the Columbia lot to 

begin preproduction work on "The Love 

Machine," which Haley will direct and 

Frankovich produce from Samuel Taylor's 

adaptation of the Jacqueline Susann novel 

. . . Connie Cook has been assigned as special 

assistant to producers Davis Foster and 

Mitchell Brower on their Warner Bros, film, 

"The Presbyterian Church Wager," starring 

Warren Beatty and Julie Christie, with 

Robert Altman directing. Leon Erickson 

was set as production designer on the film, 

set to start shooting in mid-October. 

'Noon Sunday' Filming in Guam 

Release 

For Crown Int'l 

"Noon Sunday," a suspense-spy drama 

which is to be released by Crown International 

Pictures, and produced by Gem 

Productions, is now before the cameras in 

Guam, after a delay of close to two weeks 

due to shipping difficulties. The main problem 

centered around heavy equipment, 

which had to be shipped over and the producers 

found only one steamship line which 

could service them. 

In addition to the usual camera, etc., 

equipment, the company is using a modern 

crane, claimed to be the only one in the 

entire Far East. 

Australian Terry Bourke wrote, produces, 

and directs the film which has a 12 weeks' 

shooting schedule in Guam, Hong Kong, 

and Japan and stars Mark Lenard, John 

Russell, Linda Avery and Keye Luke. 

Lenard and Russell joined Bourke and 

world-renowned director of photography 

Akira Mimura. Kenji Kaneda is serving as 

special effects supervisor and Academy 

Award winner Gene Riggerio is film editor. 

Jerry Alden to Screenplay 

Second Presson Film 

Jerry Alden will 

screenplay "The Juggler 

of Our Lady," the next property to be filmed 

by Michael Campas and Jerome Zarowitz 

for their Presson Productions. Alden recent- 

By SYD CASSYD 

ly completed a play, "The Rise and Fall of 

Practically Nobody," which will be produced 

and directed this fall by Otto Preminger. 

The producer-director of "Juggler," Michael 

Campas currently is engaged in the final 

editing of his first feature, "Survival." Patrick 

Crawford and Group I were set to 

edit "Survival," which was filmed in and 

around Los Angeles . . . Frank Chase is 

screenplaying his original story, "Remuda," 

a western drama set in the Civil War era. 

To be filmed by Warner Bros., the picture 

is based on an idea by Paul Baxley, who 

will also produce. The title, freely translated, 

means "roundup" and the film is to be 

shot in the classic outdoor epic tradition 

starting early this fall . . . Paul Wendkos 

has taken an option on "The Thieves," novel 

by Peter Packer, and has set the novelist 

to do the screen adaptation . . . Radley 

Metzger, president of Audubon Films, acquired 

the English-speaking stage rights and 

the international film rights to "The Garden 

of Delights," a play by Fernando Arrabal. 

Paul Eoslo Signed to 

In 20th-Fox's 'Vanishing' 

Co-Star 

Paul Koslo was set for a co-starring role 

in Cupid Productions' "Vanishing Point" for 

20th-Fox, now back before the cameras 

after a brief hiatus, with Norman Spencer 

producing and Richard C. Sarafian directing 

. . . Director Alan Pakula has cast 1970 

Obie winner Nathan George and Charles 

Cioffi for important roles in his Warner 

Bros, picture, "Klute," a contemporary 

mystery in which love and perversity share 

the action. It stars Donald Sutherland and 

Jane Fonda with Pakula and David Lange 

producing . . . Producer Bill Anderson set 

Ron Husmann and Anthony Teague to join 

Kurt Russell, Heather North, Joe Flynn, 

Wally Cox and Harry Morgan in the cast 

of Walt Disney's "The Rating Game," which 

Bob Butler directs from Joe McEveety's 

script based on an original story by Lila 

Garrett and Bernie Kahn . . . Donald Sutherland 

was set by producers Eugene Frenke 

and Bruce Campbell for a cameo in Dalton 

Trumbo's "Johnny Got His Gun," which 

Trumbo directs. Sutherland will portray 

Christ in a fantasy sequence. He then 

leaves for Italy for one more sequence in 

"Alex in Wonderland." Cheri Latimer was 

signed for the role of April, who figures 

largely in Sutherland's fantasties in "Alex," 

being produced by Larry Tucker and directed 

by Paul Mazursky for MGM release 

. . . Teenagers Gary Grimes, 15, and Jerry 

Houser, 17, have been signed by Mulligan- 

Roth Productions to join 15-year-old Oliver 

Conant in the leading male roles in "Summer 

of '42," WB film written by Herman 

Raucher. Robert Mulligan is directing and 

Richard Alan Roth producing, with filming 

to begin July 28 in Ft. Bragg, Calif. Robert 

Surtees was signed as cinematographcr on 

the film . . . New York actress Barbara Sigel 

was signed to an exclusive Universal contract 

and is currently at the studio for assignment. 

Jaye P. 

Morgan Film Debut 

In 'All-American Boy' 

Singer Jaye P. Morgan makes her motion 

picture debut in the non-singing role of Jon 

Voight's mother-in-law in "The All-American 

Boy," which Charles Eastman is directing 

for Warner Bros, from his own screenplay. 

Joe Naar is producing the Technicolor 

film now before the cameras at Vacaville, 

Calif. Bob Hastings of TV's "McHale's 

Navy" and Peggy Cowles also were signed 

. . . Ann Raymond, inked to a non-exclusive 

two-picture pact by Phaethon Film Corp., 

was signed simultaneously to star in "Silent 

Companion," story about a woman politician, 

set to roll last week in Los Angeles and 

San Francisco. Miss Raymond also will topline 

"The Commitment," to start production 

this fall in Los Angeles and Mexico City . . . 

Producer Arthur M. Broidy added Bill 

Beckett, Marlena Clark, Louis Krugman and 

Eddie Carrol to the cast of his Motion Pictures 

International film, "B.S., I Love You," 

which Steven H. Stern is directing from his 

original screenplay . . . Brad Dillman, 

former 20th-Fox contractee, returns to the 

lot for a co-starring role in "The Mephisto 

Waltz," produced by Quinn Martin and directed 

by Paul Wendkos. Others in the cast 

are Alan Alda, Jacqueline Bisset, Barbara 

Parkins, Curt Jurgens and William Windom. 

Ben Maddow wrote the screenplay from 

Fred Mustard Stewart's novel. The picture 

currently is before the cameras. 

Kim Darby Draws Femme Role 

In Aldrich's 'Grissom' 

Producer-director Robert Aldrich signed 

Kim Darby for the feminine starring role in 

"The Grissom Gang," an Associates & Aidrich 

Co. production for ABC Pictures Corp., 

which is currently before the cameras at the 

Aldrich Studios here. Miss Darby joins 

previously announced Scott Wilson in the 

Leon Griffiths screenplay, based on the 

novel, "No Orchids for Miss Blandish," by 

James Hadley Chase. The picture is slated 

. . . 

. 

for Cinerama release. Fred Ahern is production 

manager German character 

actor Carl Otto Alberty has been signed by 

producer Harry Tatelman to play an Afrika 

Corps captain in Universal's "The Raid on 

Rommel," World War II action drama starring 

Richard Burton Bums, 

Academy Award nominee for her performance 

in "Last Summer," has been signed by 

Hal Wallis to star with Richard Thomas in 

"Red Sky at Morning," based on Richard 

Bradford's novel. Desi Amaz jr. makes his 

feature film debut in a starring role in the 

picture, portraying a high school student. 

James Goldstone, director, will start production 

on Marguerite Roberts' screenplay 

on location in New Mexico in mid-August 

. . . Jack Elam will co-star with Joe Namath 

in "The Last Rebel," which Larry Spangler 

is producing on location in Rome. "Rebel." 

also starring Woody Strode, is a Spangler 

production. 

14 BOXOmCE :: July 13, 1970

Stronger Stale CATV 

Control Looms in NY 

ALBANY—Exhibitors reacted favorably 

to a pair of developments on the CATV 

front: (1) The Federal Communications 

Commission order (4-3 vote) that operators 

of commercial TV stations could not simultaneously 

own CATV systems in their city 

or area (2) A directive by Gov. Nelson A. 

Rockefeller to Public Service Commission 

chairman Joseph G. Swidel for that agency 

to investigate the need for state regulation of 

CATV and submit a report by December 1. 

This would provide guidelines when lawmakers 

reconvene in January 1971. 

The FCC ruling, 

which gives three years 

for divestiture, might particularly affect 

General Electric Cablevision Corp., which 

holds franchises to install CATV in Schenectady, 

Scotia, Colonie, Glenville and Nishayuna. 

Awaits Legal Qarification 

GE Cablevision, which has not installed 

the systems— presumably awaiting legal 

clarifications of FCC rulings—will study the 

new situation carefully. This was the statement 

by Merle Galusha, general manager of 

GE Cablevision and a frequent participant 

(as general manager of WRGB-TV, Schenectady) 

in golf tournaments of the ex-Albany 

Variety Club. 

Gov. Rockefeller wrote his appointee, 

chairman Swidel (given the task last winter 

of revamping the PSC), that he would like 

to be advised on: The cost and quality of 

CATV programming; the growth potential 

of CATV; the desirability of increased regulation, 

and the form such control, if considered 

necessary, would take. 

He added, "Only limited public scrutiny 

and 'control' is now in effect." The governor, 

campaigning for a record fourth term, apparently 

believed the state CATV regulation 

should not be overlooked as an issue. 

Little Pressure Exerted 

The PSC has exerted little, if any, pressure 

on CATV operations under the present law. 

Chairman Swidel, brought here after a distinguished 

career in the federal government, 

reputedly counseled legislators and others 

(unofficially) when asked by them about the 

drafting of bills for state guidance of the 

knotty CATV situation. 

The most publicized measure in 1969 

and, to a certain extent, in 1970, was a bill 

modeled after a NATO draft. The 140-page 

proposal, sponsored by Assemblyman Leonard 

P. Stavisky and a sizeable number of 

colleagues, fixed tight standards for PSC 

supervision of the burgeoning CATV industry 

in the Empire State. The act interdicted 

the origination of other than public service 

programs via CATV, unless authorized by 

the legislature. A senate "companion" was 

presented. 

Stavisky, a long-time student of CATV, 

amended this year's introduction after the 

U. S. Supreme Court ruled, in the state of 

Nevada case, that commonwealths shared 

with FCC in CATV regulation. 

In neither year did the Assembly Committee 

on Corporations, Authorities and 

Commissions favorably report the bill—due 

to 

CATV and commercial broadcasting opposition. 

However, chairman Robert F. Kelly 

(R-Brooklyn) clearly intimated the need 

for some state regulation. He did so after 

a public hearing at the Capitol last October, 

following testimony and cross-examination 

by a committee of witnesses from the New 

York State CATV Ass'n and several local 

officials. 

Many of them received the bad news from 

solons on the dais that certain grants of 

franchises by municipalities and county 

boards were loose and terms were inequitable. 

D. John Phillips, executive director, Metropolitan 

Motion Picture Theatres Ass'n, 

read a brief statement that this organization 

would reserve its case until the subsequent 

hearing in New York City. 

Phillips, like Assemblyman Stavisky, a 

prober into CATV, declared outside the assembly 

parlor that "maintenance of free 

TV" was imperative. Also, that CATV had 

become too big a business, with pyramiding 

mergers, to be ignored by the legislature. 

Stavisky, former deputy to the president of 

the New York City Council and an executive 

staffer of the Board of Estimate, had 

joined MMPTA and Projectionists Local 

306, lATSE, in opposing proposed Board 

of Estimate changes (1968). He waxed an 

appeal for use in 200 metropolitan movie 

houses for signatures in opposition to the 

Board of Estimate stand. More than 1,500,- 

000 "anti" signatures were filed at the time. 

Subsequent marquee and lobby appeals for 

signatures across the state did not produce 

more than a fraction of the city total. 

Who will be the final winner? Will a compromise 

develop from present ideas before 

the FCC? Time will tell. Albany may have 

a potent voice in the issue. 

Kinney Service Signs Pact 

For Sterling Acquisition 

NEW YORK—Kinney National Service, 

Inc., parent company of Warner Bros., has 

announced the signing of a contract for the 

acquisition of Sterling Group, Inc., and related 

companies, in exchange for common 

stock of Kinney with an aggregate value in 

excess of $2 million. The Sterling Group 

publishes 19 periodicals, including Movie 

Mirror, TV and Movie Screen, TV Picture 

Life and Daytime TV. 

Marc J. Iglesias, executive vice-president 

of Kinney and chairman of Kinney's Communication 

Group, said that Morris S. Latzen, 

president of Sterling Group, will continue 

in that capacity. Latzen and members of 

his family own all of the stock of theaterling 

Group of companies. 

Kinney also announced the closing of the 

Coronet Communications acquisition. This 

transaction, first announced May 11, was 

in exchange for common stock of Kinney 

National with an aggregate value in excess 

of $3 million. 

Ron Moody and Jack Wild, the famed 

Fagin and Artful Dodger of "Oliver!", are 

reunited in Columbia's "Flight of the Doves." 

Suit on Trailer Law 

Heard by U. S. Court 

PHILADELPHIA — A motion 

picture 

industry suit challenging the constitutionality 

of a new Pennsylvania law which prohibits 

the exhibition of certain trailers to 

children was heard here Tuesday (7) by a 

panel of three federal judges, presided over 

by Chief Judge Hastie of the U.S. Court of 

Appeals for the Third Circuit. 

The law was to have gone into effect 

July 1, but was temporarily restrained pending 

the hearing and, following the hearing, 

the court continued the restraint until 

a decision 

on the suit is reached. 

The law prohibits exhibition of a trailer 

for a film rated as unsuitable for children 

during the showing of a film rated and 

advertised as suitable for children and families. 

The industry challenged it on the 

grounds of vagueness and unlawful delegation 

of legislative authority. 

Plaintiffs in the suit are the Motion Picture 

Ass'n of America, its nine member distributor 

companies. National Screen Service, 

Milgram Theatres and RKO-Stanley Warner 

Theatres. Testifying at the hearing were Julian 

S. Rifkin, chairman of the board, National 

Ass'n of Theatre Owners; Paul Lazarus, 

executive vice-president. National 

Screen Service; Taylor M. Mills, director 

of the code of advertising, MPAA Code and 

Rating Administration; Bernard Golden, 

United Artists branch manager here, and 

David Milgram, president, Milgram Theatres. 

'Losers' Starts New York 

Showcase Run August 5 

NEW YORK—Fanfare Film Productions 

announced that its latest release, "The Losers," 

will open here August 5 with a showcase 

presentation in 70 to 80 theatres citywide. 

Following its record-breaking engagement 

at the McVickers Theatre in Chicago and 

its outstanding run at the Stanley Theatre in 

Pittsburgh, "The Losers" will show citywide 

in both areas beginning Friday (24). 

Joe Solomon, president of Fanfare Film, 

noted that, including these breaks, "The 

Losers" will have had first-run summer engagements 

in every major territory in the 

country. 

"The Losers," the action-packed adventure 

of the five motorcycle riders recruited 

by the Army to rescue the CIA agent being 

held captive in Cambodia, was produced by 

Joe Solomon and directed by Jack Starrett 

from Alan Caillou's screenplay. The picture 

stars William Smith, Bernie Hamilton and 

Adam Roarke. 

Woodbury Theatre Opens 

MONROE, N.Y.—The Woodbury Theatre, 

one of the most j)opular entertainment 

spots in this area, opened Wednesday (1) 

with a program of the latest fihns. The 

theatre, air-conditioned and with plenty of 

parking space, is located on Seven and Ridge 

roads. Highland Mills. 

BOXOFTICE :: July 13, 1970 E-1

— 

— 

— 

— 

— 

Virgin and Gypsy 750 Is NY High; 

2nd Week 'Catch-22' Composite 520 

NEW YORK—The long Fourth of July 

weekend gave a big shot in the arm to business, 

with some incredible percentages being 

rolled up. In its debut at the 68th Street 

Playhouse, "The Virgin and the Gypsy" far 

outdistanced everything with an amazing 

750. "Catch-22" was catching up in its 

second stanza at the Sutton and new Paramount 

theatres, easily capturing second 

place. In the third spot was the ever-reliable 

"M*A*S*H," winding up a successful run 

at the Baronet, where it was in its 24th 

week. 

"Tell Me That You Love Me, Junie 

Moon" did a telling job at the boxoffice, 

taking fourth position in its first round at 

the Beekman. In rapid succession came 

"Freedom to Love," first time at Cine Lido; 

"The Strawberry Statement," third week at 

Cinema II, and the enduring "Getting 

Straight" in its eighth week at Cinema I. 

Highly touted "Myra Breckinridge" (second 

week at the Criterion and Tower East) and 

"Beyond the Valley of the Dolls" (first at the 

Penthouse and Cinema 57 Rendezvous) 

were doing fine and good, respectively. 

(Average Is 100) 

Avco Embassy East—The Zodiac Couples 

(SAE Productions), 3rd wk 80 

Baronet—M* A* S*H (20th-Fox), 24th wk 415 

Beekman—Tell Me That You Love Me, Junie Moon 

(Para) 320 

Cameo—Sexual Freedom in Denmark (Wil), 

I2th wk 135 

Carnegie Hoi! Cinema—The Dreamer (Cannon), 

6th wk 90 

Cine—On a Clear Day You Can See Forever 

(Para), 3rd wk 295 

Cine Lido—Freedom to Love (Grove Press) 350 

Cinema I—Getting Straight (Col), 8th wk 305 

C'mema II—The Strowberry Statement (MGM), 

3rd wk 340 

Cinema 57 Rendezvous—Beyond the Valley of 

the Dolls (20th-Fox) 130 

Cinerama—Two Mules for Sister Saro (Univ), 

2nd wk 150 

Coronet—The Landlord (UA), 7th wk 140 

Criterion—Myro Breckinridge (20th-Fox), 2nd wk. 275 

DeMille—CoHon Comes to Harlem (UA) 4th wk. .200 

86th Street East—Cotton Comes to Harlem (UA), 

4th wk 280 

Festivol The Passion of Anna (UA), 5th wk 140 

55th Street Playhouse Censorship In Denmark 

(Sherpix), 3rd wk 175 

Fine Arts Women in Love (UA), I3fh wk 200 

Forum— El Condor (NGP), 3rd wk 300 

Lido East—Censorship in Denmark (Sherpix), 

3rd wk 205 

Little Carnegie— Fellini Satyricon (UA), 17th wk. .210 

Murroy Hill Watermelon Man (Col), 6th wk 115 

New Loew's Orpheum Kelly's Heroes (MGM), 

2nd wk 240 

Orleans The Zodioc Couples (SAE Productions), 

3rd wk 90 

Poromount Catch-22 (Pora)^ 2nd wk 460 

Paris Horoscope (Trans-National) 200 

Penthouse Beyond the Volley of the Dolls 

(20th-Fox) 1 90 

Plaza Rider on the Rain (Embassy) 6th wk 250 

Radio City Music Hall ^The Out-of-Towners 

(Paro), 5th wk 170 

Rivoli— Hello, Dolly! (20th-Fox), 29th wk lOD 

68th Street Playhouse ^Tho Virgin and the Gypsy 

(Chevron) 750 

State I On o Clear Day You Can See Forever 

IPara). 3rd wk 255 

For The BESTEST And 

FASTEST 

SPECIAC 

FILMACK 

I32S S.Woboih Chicago 6060S 

MIICHANTS 

AOS MAD! 

TO 0*D» 

State II—Kelly's Heroes (MGM), 2nd wk 200 

Sutton—Cotch-22 (Para), 2nd wk 580 

Tower East—Myro Breckinridge (20th-Fox), 

2nd wk 290 

Trans-Lux East—Woodstock (WB), 14th wk 275 

Victoria—Mosquito Squadron (UA); The Last 

Escape (UA) 115 

Ziegfeld—The Bootniks (BV) 195 

'Beyond Valley of Dolls' 200 

In Dual Buffalo Booking 

BUFFALO—Aided by an upsurge in 

movie attendance during the holiday weekend, 

"Beyond the Valley of the Dolls" 

climbed to the 200 level in its initial frame 

at the West Twin Drive-In and Loew's Teck. 

The closest any other films came to this 

grossing pace was the pair of 140s earned 

by "The Sicilian Clan," a first-week picture 

at the Century and Sheridan theatres, and 

"The Out-of-Towners" in its second week 

on the Cinema screen. 

Backstage—Tropic of Cancer (Pora), 2nd wk 120 

Buffalo—The Howoiions (UA), 2nd wk 120 

Center—Woodstock (WB), 8fh wk 110 

Century ,Sheridan—The Sicilian Clan (20th-Fox) ..140 

Cinema, Amherst—The Out-of-Towners (Para), 

2nd wk 140 

Colvin— Darling Lili (Pora), 2nd wk 100 

Teck, West Twin—Beyond the Valley of the Dolls 

(20th-Fox) 200 

'Cotton Comes to Harlem' Big 

For Third Week in Baltimore 

BALTIMORE — It was another great 

week here for "Cotton Comes to Harlem," 

a triple-average grosser at the Hippiodrome 

and the city's No. 1 business winner. "The 

Boys in the Band," a 250 holdover at the 

Mayfair; first-week "Myra Breckinridge," 

225 at the Crest and New theatres, and second-week 

"The Strawberry Statement" at 

the Tower also were attracting good support. 

Crest, New—Myra Breckinridge (20th-Fox) 225 

Hippodrome—Cotton Comes to tfarlem (UA), 

3rd wk 300 

Joppatowne, Reisterstown Plaza ^The Hawailans 

(UA), 2nd wk 175 

Mayfair The Boys in the Band (NGP), 2nd wk. . .250 

North Point Plaza—A Boy Named Charlie Brown 

(NGP), 2nd wk 150 

Tower—The Strawberry Stotement (MGM), 

2nd wk 200 

Town—Kelly's Heroes (MGM) 150 

Wadleigh Goes to ]apcm 

For 'Woodstock' Openers 

NEW YORK—Michael Wadleigh, the director 

of "Woodstock," arrives in Tokyo 

from the United States Tuesday (14) for the 

Japanese premiere of the Warner Bros, release 

at the Picadilly Theatre there Saturday 

(25). In addition, he will visit other Japanese 

cities where the film will open, including 

Osaka, Kyoto and Kobe. 

A Wadleigh-Maurice production, produced 

by Bob Maurice, "Woodstock" numbers 

among its stars Arlo Guthrie, Joan 

Baez, John Sebastian, Joe Cocker, Country 

Joe and the Fish and Santana. 

Cinecom Opens 119th Unit 

NEW YORK—The Mall Cinema in 

the 

Salisbury Mall Shopping Center, Salisbury. 

Md., opened Wednesday (1) as theatre No. 

119 in the Cinecom circuit. The new house 

has 315 seats and ample parking facilities. 

GLITTERING WORLD PRE- 

MIERE—Attending the gala black-tie 

invitational premiere of "The Virgin 

and the Gypsy" June 29 at New York 

City's 68th Street Playhouse, hosted by 

Dimitri de Grunwald, whose Londonbased 

London Screenplays made the 

color production released by Chevron 

Pictures, subsidiary of Cinecom Corp., 

Barry B. Yellen, president, were, (left 

to right): model Gay Whitesides (standing); 

model Pat Turner (seated); columist 

Earl Wilson, who arrived in the 1928 

British Vauxhall auto used in the picture; 

Barry B. Yellen, and Dimitri de 

Grunwald. 

Jamestown House Reopens 

After Complete Updating 

JAMESTOWN, N.Y.—The Winter Garden 

Theatre, closed since the middle of last 

December when fire destroyed the refreshment 

area on the first floor, damaged two 

rows of seats and caused extensive smoke 

damage, reopened recently. Manager Gus 

Nestle booked Walt Disney's "Sleeping 

Beauty" for the first attraction. 

The newly refurbished Winter Garden 

now has an interior decorated in shades of 

red, black and gold. Facilities offer the latest 

in seating comfort, plus new carpeting, 

screen and refreshment stand. 

New Management Reopens 

Elkland's Lyric Theatre 

ELKLAND, PA.—Shuttered for the past 

two years, the Lyric Theatre here scheduled 

a Friday (3) reopening under new management. 

Robert Herrington, manager of the 

Babcock Theatre in Bath, N.Y., for the past 

12 years, leased the building from Pearl 

Lewis, owner-operator of the movie house 

for many years. 

Elkland's Richard Snyder is the theatre's 

projectionist. 

MGM Ups Levy to Philly 

Ass't Division Manager 

NEW YORK — Jerry Levy has been 

named as assistant division manager for 

MGM in Philadelphia, it was announced by 

general sales manager Bill Madden. Effective 

immediately. Levy reports to division 

manager Sidney Eckman. 

Before joining MGM, Levy was Philadelphia 

branch manager for Columbia Pictures. 

E-2 BOXOFTICE :: July 13, 1970

1 

V 

M 

HDfiiieii' 

llMll 

Milii 

M^d^. 

Vincent PRICE 

// 

^\ 

% 

m 

EDGAR 

ALLAN 

POE 

probes 

new depths of 

HORROR 

j'JvEj 

IV 

ALSO STARRING 

EssyPERSSON • Hugh GRIFFITH... Elisabeth BERGNER.-OONA GP

. Mel 

BRO ADW AY 

^HE WORLD PREMIERE of Sidney 

Glazier's UMC Pictures release, 

"Quackser Fortune Has a Cousin in the 

Bronx," will be held Monday (13) at the 

Coronet TTieatre instead of Monday (20), 

as previously announced. Among the promotionals 

for the film was one in which radio 

personality Bobby "The Wizard" Wayne invited 

his CBS-FM listeners to write in for 

tickets for a special screening at the theatre 

Wednesday morning (8). The listening area 

includes metropolitan New York, Long 

Island, New Jersey and Connecticut. 

Meanwhile, Sidney Glazier, who's president 

of UMC Pictures, left for Los Angeles 

to set up distribution and promotion policies 

for his company's "Quackser Fortune Has a 

Cousin in the Bronx" and "The Bird With 

the Crystal Plumage." 

• 

Congratulations were due two brand new 

sets of proud parents. Mr. and Mrs. Robert 

Mandell became parents of a girl, Tracy, 

born June 29 at Memorial Hospital in Culver 

City. Father is the son of National General 

Pictures executive Harry Mandell. Steve and 

Leslie ElUnan also had a girl, Jennifer Leigh. 

their first-born, June 30 at Mount Sinai Hospital 

here. Steve is vice-president of Harold < 

Rand & Co., publicists. 

• 

MGM's Bill Madden, general sales manager, 

and Mort Segal, director of advertising, 

publicity and promotion, were in Europe 

for meetings with David Lean on "Ryan's 

Daughter" and Cornel Wilde for "No 

Blade of Grass." 

• 

Christine Jorgensen, who made headlines 

with the first sex-change operation, arrived 

in New York Monday (6) to begin a twoweek 

tour of the East Coa.vt to publicize 

UA's "The Christine Jorgensen Story." Her 

itinerary included Washington (7-8-); Philadelphia 

(9-10), and Boston (13-14). In each 

city, she met the press and appeared on radio 

and TV. 

• 

Dolly Read, the star of Russ Meyer's 

"Beyond the Valley of the Do'ls." has left 

New York for Hollywood, following a 

round of activities on behalf of the 20th 

Century-Fox feature. 

• 

Variety Club's Tent 35 holds its second 

annual golf tournament at the Inwood 

Country Club on Long Island Tuesday. 

August 25. Co-chairmen for the second year 

in a row will be canvasmen Don Gillin and 

Phil Isaacs. A limit of 45 foursom?s will 

stand, with Tent 35 barkers having priority 

CVUIDimnc Oo You R«olly Know Where 

CAHlDllUKd To Obtoin Ffyen and Hcroldt? 

Dynomic 2-color flyers and heralds cuftomiicd for 

your Kiddie Matinees, First run •ngagemcnts or 

special showings. 

All work designed and printed individually for 

your theatre at no eHtra cost. 

TRY US TODAY — SATISFACTION GUARANTEED! 

ARCADE PRESS eallimore, Md. 21214 HA 6-1150 

before non-members are registered as players. 

Lunch and dinner will be served to all 

registrants, with trophies to the winners and 

prizes to lucky ticket holders. 

• 

Maron, president of Maron Films, 

announced the appointment of Bill Marchese 

as administi'ative assistant for business 

affairs. Marchese had been assistant roadshow 

manager for MGM for the past five 

years and also had been with United Artists' 

roadshow sales department. 

• 

Jacqueline Susann autographed the first 

copies of the paperback edition of her bestseller, 

"The Love Machine," at LaGuardia 

Airport Monday (6). Then, accompanied by 

her husband Irving Mansfield, she hoarded 

a special "Love Machitje" jet to tegin a tour 

on behalf of the Bantam Books paperback 

and the. forthcoming screen version which 

M. J. Frpnkovich willl produce for Columbia. 

The Susann-Mansfield tour includes Detroit, 

Minneapolis, ChicaQO, Los Angeles. 

San Francisco, Dallas, Houston, Baltimore, 

Washington and A tlanta. 

For the first time, a midnight concert will 

be held at Radio City Music Hall when 

organist Richard Leibert presents a twohour 

program, "From Bach to Bacharach," 

on the Wurlitzer Friday (17). The chief 

organist at the Hall since its opening in 

1932. Leibert is a noted composer and recording 

artist. He'll play requests from the 

audience after the program. 

UA's "They Call 

Me MISTER Tibbs!'\ 

starring Sidney Poitier in the role he created 

in the Academy Award-winning "In the Heat 

of the Night" (1967), made its metropolitan 

New York debut at United Artists R-d Carpet 

Theatres Wednesday (8). The Victoria 

and 86th Street East theatres are the Manhattan 

outlets, while two new theatres ioin-d 

th'j Red Carpet plan with this engai;em"nt. 

the Richmond Theatre on Staten Island and 

Westchester's Central Plaza Cinema. 

• 

Showcases Wednesday (8) were the Academy-Awarded 

"Oliver!" from Columbia and 

"The Boys in the Band," National General 

release. In its third weeks as the United 

Artists Premiere Showcase attraction, the 

sensational "Cotton Comes to Harlem" 

added 25 New Jersey theatres to its sched-. 

ule. 

• 

The world premiere of "Hello-Goodbye" 

was held Sunday (12) at the Baronet Theatre. 

French actress Genevieve Gilles makes her 

feature debut in the 20th Century-Fox 

drama. "M*A *S*H" moved from the Baronet, 

where it enjoyed a 24-week run, to the 

Cinema 57 Rendezvous, while continuing at 

the 34th Street East. 

John William Corrington, head of the 

English department at Loyola University in 

Louisiana, wrote the first draft screenplay 

for "I Am Legend." 

Cinerama Hosts Special 

NY Seminar for Teachers 

NEW YORK—Cinerama hosted a special 

seminar session in New York Thursday (2), 

following an invitation by Dr. Gerald Weiss, 

president of the College Reading Ass'n and 

sponsor of a summer graduate study program 

for over 75 teachers from across the 

country. 

The Cinerama session was devoted to introducing 

teachers to the role of the film 

industry, particularly the distributor, in 

American culture and education today. 

Bruce Graham, director of publicity, and 

Patty Ecker, publicity manager, were on 

hand to discuss the activities of a distributor 

and specifically how teachers and educators 

can help launch a film. 

Graham cited particular campaigns from 

the past, their development and subsequent 

success. Specific mention was given to ABC 

Pictures' "Charly," which starred Academy 

Award winner Cliff Robertson, and "They 

Shoot Horses, Don't They?" Both films 

were based on a novel and were supported 

by educators around the country as a result 

of special screenings and publicity material 

geared to the teacher. 

Miss Ecker, formerly a social science 

teacher at Port Washington High School, 

discussed two upcoming releases: "Song of 

Norway," a major musical in 70mm, based 

on the life and music of composer Edvard 

Grieg and set for roadshow release this 

Christmas, and James Clavell's "A Last Valley," 

a drama dealing with the Thirty-Years' 

War starring Michael Caine and Omar 

Sharif. 

Excerpts from both films, presented by 

ABC Pictures Corp., were shown. 

RHR Filmedia Releasing 

Modeling Short Subject 

NEW YORK—"Cover Girl: New Face 

in Focus" is the title of a new ten-minute 

color short subject featuring cover girl 

Elaine Fulkerson, "Model of the Year" contest 

winner. Immediately available in the 

New York and Washington, D.C., exchange 

territories, beautiful photography and a 

great musical score mark this 

free entertaining 

short that takes you behind the scenes 

in the glamorous world of modeling. 

Produced by Helen Nash Associates, 

this 

film is released by RHR Filmedia. 1270 

Avenue of the Americas, New York 10020, 

phone (212) 541-9692. 

'Mr. Sloane' Opening Set 

For New York's Fine Arts 

NEW YORK—^The American premiere 

engagement of the motion picture version of 

Joe Orton's blackest comedy, "Entertaining 

Mr. Sloane, "will open at the Fine Arts 

Theatre following the completion of the current 

run of "Women in Love." 

"Entertaining Mr. Sloane" stars Beryl 

Reid, Peter MoEnery and Harry Andrews 

and was directed by Douglas Hickox. It is 

released by Continental, the motion picture 

division of the Walter Rcade Organization. 

E-4 BOXOmCE :: July 13, 1970

ft 

GREAT EMPIRE FILMS prese 

LOVE ME LIKE I 

DQ 

STARRING • PETER CARPENTER • DYANNE THORNE • PAUL FLEMING 

WRITTEN, PRODUCED & DIRECTED BY J. VAN HEARN MUSIC BY EISA SINGMAN 

GOLDSTONE FILM ENTERPRISES, INC. 

HARRY GOLDSTONE 

1546 BROADWAY, NEW YORK, N.Y. 10036 

(212) 246-4462 

M.Y. FILM CO., INC. 

MANNY YOUNGERMAN 

303 NO. 13th ST., PHILADELPHIA, PA. 19107 

(215) LO 7-8153 

BOXOFnCE :: July 13, 1970 E-S

ôîcUh ^cfi^tnt 

By ANTHONY GRUNER 

JOHN HEYMAN is in charge of a new company 

which he will operate to "protect 

the independent producer from the neverending 

vagaries of picture financing and 

selling." The producer of "Bloomfield' and 

the soon-to-be-made "The Go-Between" has 

set up World Film Sales, Ltd., and its parent 

company, International Film Sales, with a 

capital of $3 million. The companies are 

backed by banks in Britain, Italy and the 

U.S. and already, says Heyman, he has six 

properties which his salesman will be ready 

to sell to distributors in 60 different countries. 

Said Heyman last week: "An international 

sales organization is essential in today's film 

market. Local distributors in some 60 different 

countries are prepared to give advances 

or minimum guarantees against the distribution 

of films in their territories." Thus, the 

sales organization will undertake to sell product 

before production, during production or 

upon completion in these 60 countries, thus 

assuming the role of the majors by arranging 

minimum guarantees and outright sales, 

discounting the contracts obtained and advancing 

monies to producers to make films. 

Heyman is joined in his new enterprise 

by Bino Cigogna, the former president of 

Europ International, Italy's leading distributor. 

Cigogna is international sales director 

and Ian Jessel, formerly with Rank Overseas 

Film Distributors, is the European sales 

director. 

International Sales will be opening four 

offices in Paris to cover Europe, Middle 

East and Africa; in Rio de Janeiro to cover 

Latin America; in New York to cover the 

U.S., and in Tokyo to represent Japan and 

the Far East. 

Film production last month in British studios 

was down compared with the figures 

for June 1969, with only 20 pictures in production 

as against 28 for the same month 

last year. Biggest increase was for Associated 

British, with three productions on the 

floor against nil in June 69. 

Columbia dropped from five to two during 

the period and MGM declined from 

three features to one. United Artists dropped 

from four to two, while Universal was down 

from three to no productions. Independent 

productions were down from seven to five. 

* * * 

Pageant Entertainments, Ltd., of which 

Richard Johnson is chief executive, has 

signed an agreement with a Yugoslav company 

in Belgrade which will provide a revolving 

fund of $2 million for the complete 

financing of Anglo-Yugoslav films for international 

release. The films will be shot 

in Yugloslavia and Pageant will provide the 

screenplay, director, producer and principal 

cast for each picture. 

Distribution in western countries will be 

arranged by Pageant, while the Yugoslav 

company will be responsible for distribution 

to eastern bloc countries. Pageant is inviting 

producers and directors with projects suitable 

to be made in Yugoslavia to contact its 

offices at 110 Jermyn Street, London S.W.I. 

« * * 

"To Love a Vampire," Hammer's fourth 

feature this year, started production at Associated 

British Elstree Studios. The film 

will be produced by Harry Fine and Michael 

Style and directed by Jimmy Sangster from 

a screenplay by Tudor Gates. 

The story is set in 19th Century Europe 

and tells of horrific happenings in the ruins 

of infamous Karnstein Castle, now transformed 

into an exclusive finishing school for 

young ladies. 

The cast is headed by Peter Cushing, Michael 

Johnson, Barbara Jefford and Susanna 

Leigh, with Danish actress Yutte Stsnsgard 

making her first starring appearance in the 

role of Mircalla, the devilish creation of the 

evil Count Karnstein, played by Mike 

Raven. 

* * * 

Ron Moody and Jack Wild, the two stars 

of "Oliver!", will be reunited in "Flight of 

the Doves," to be produced and directed by 

Ralph Nelson for Columbia. The film will 

be shot in Ireland later this month and is a 

story about two young people being pursued 

by a villainous relative who is after 

their inheritance. "Flight of the Doves" is 

Nelson's first production in Europe and will 

be made under the banner of his American 

Rainbow Productions. 

£Jd Bader, for over three years manager of 

the Columbia Pictures branch at 310 

Delaware Ave., has been promoted to the 

management of the Los Angeles exchange of 

the same company. Bader was a popular 

member of Filmrow and Tent 7 and was 

active in charity activities of the industry in 

the area. He was distributor chairman of the 

Will Rogers Hospital Fund campaign. Industry 

associates threw a farewell dinner in 

Tent 7 just before his departure for the West 

Coast. James Whiteside, who has been manager 

of the Columbia branch in Los Angeles, 

has been named manager of the local exchange, 

succeeding Bader. Whiteside at one 

time was a member of the Columbia sales 

staff in Washington. 

Charley Funk, director of advertising and 

publicity for 20th Century-Fox here and in 

the Pittsburgh district, cooperated with managers 

of all the theatres in the city and environs 

showing 20th-Fox pictures for the 

Fourth of July holiday period, in the placing 

of a snappy five-column display entitled 

"Great Summer Entertainment." These were 

the attractions advertised in the display: 

"Beneath the Planet of the Apes," Holiday 2 

and East Twin; "Beyond the Valley of the 

Dolls," Loew's Teck and West Twin; "The 

Sicilian Clan," Century and Sheridan 2; 

"M*A*S*H," Plaza-North; "Butch Cassidy 

and the Sundance Kid," Penthouse, and 

"Hello, Dolly!" at the Granada. Funk also 

sneaked in the showing of "Patton" at popular 

prices at the Century and Buffalo driveins 

and "Myra Breckinridge," coming soon 

to Dipson's Plaza-North. 

Franz E. Hartman, president, Academy- 

McLarty Productions. 207 Delaware Ave., 

announces that for the seventh consecutive 

year, his company has been awarded a contract 

to produce motion pictures for the U.S. 

Air Force. Hartman said the studio has produced 

a dozen Air Force films on topics 

ranging from basic electricity to nuclear 

safety. Academy-McLarty operations include 

Holland-Wegman, purchased in March 

from Niagara Frontier Services. 

"Two Mules for Sister Sara," Universal, 

was flown in from Hollywood, according to 

Sidney J. Cohen, for sneak previews in his 

Sheridan Drive-In Friday and Saturday evenings 

(3-4). 

"A real scoop," declared Sid. 

Eddie Meade, press guy. Tent 7, Variety 

Club, dashed out to his mansion in the Warsaw 

Hills in his new Impala custom. A great 

car, said Jerry Edelstein, chairman of the 

Tent 7 finance committee, who had just 

been given a ride in the car. 

J. W. Cosby Named 'Man 

Of the Year' by NY NATO 

BUFFALO—J. W. Cosby, an outstanding 

member of the motion picture industry and 

now chemical products 

marketing manager 

for the carbon 

products division of 

Union Carbide, has 

been unanimously selected 

by the board of 

directors of NATO of 

New York State as 

that body's "Man of 

the Year." 

Cosby will be recognized 

officially for the 

J. W. Cosby 

honor at the annual convention of the state 

organization in the Concord on Lake Kiamesha 

in the Catskills, when he will be introduced 

to the convention and presented a 

plaque in recognition of his continuing support 

of all industry charity endeavors, especi- 

the annual campaigns for the Will Rog- 

ally 

ers Hospital and the O'Donnell Memorial 

Research Laboratories. The introduction and 

plaque presentation will be made by Sidney 

J. Cohen, president, NATO of New York 

State. 

In his new position, Cosby is responsible 

for national marketing activities for both 

process equipment and activated carbon. 

Since 1957 Cosby had headed arc carbon 

sales for Union Carbide, rising to arc carbon 

marketing manager. 

A native of Niagara Falls, Cosby was 

graduated from Purdue University with a 

B.S. degree in mechanical engineering. He 

joined the carbon products division in 1950 

as a production engineer and .served at the 

division plant,s in Clarksburg, W. Va., 

Cleveland and Columbia, Tenn., before becoming 

an arc carbon salesman in Kansas 

City in 1954. Cosby is well-known in all 

departments of the motion picture industry. 

E-6 BOXOFFICE :: July 13, 1970

ALBANY 

JJven before the sunshine broke through during 

the afternoon of Saturday (4), after 

several days of mist, rain and thunderstorms, 

Arthur Bowman jr.. Fox Colonic manager, 

had welcomed the 194th birthday of the nation. 

After his thrilling and arduous experiences 

during World War II (including service 

in a Japanese prison camp), "It's good 

to be alive, no matter how perilous the times 

seem to be," he says. A great many flags 

flew on the Fourth—and since Memorial 

Day— in this area. 

"M*A*S*H" was said to have shown less 

drawing power in one or more drive-ins than 

it had demonstrated in a 12-week run at the 

Hellman in this city. Fabian's State, Schenectady, 

on the other hand, held over the 20th 

Century-Fox release . . . Three Hellman 

hardtops—the Towne in Latham, Cinema in 

Colonic and the Hellman here—^joined to 

emphasize "Our SUMMER Schedule for All 

12 Years—$1." 

"Patfon" will open at the Hellman 

Wednesday (15). Ted Moisides, manager of 

Cinema Delaware, who paid roadshow prices 

to view the film in New York City, rates it 

strongly. Esquire's Cinema 258 has been 

showing "Patton" on one Utica screens 

. . . Mrs. Sadie Weiner, in an advertisement 

for the Ritz in White Lake, suggested, "Telephone 

for Matinee Times." Evening hours 

for exhibitions were listed. The Ritz is a 

Sullivan County summer house. 

Fabian's Mohawk Drive In, Colonic, and 

the Rivcrview Drive-In, Scotia-Amsterdam 

roads, spotlighted "Giant Aerial Fireworks 

Display" Friday (3), plus two film attractions. 

The Fabian ozoners continue to stage 

these traditional displays. The Albany-Saratoga 

Raceway in Malta also ballyhooed a 

pyrotechnics show, "bigger than last year," 

plus stock events that night. The mother of 

several small children had called radio station 

WGY's telephone show to inquire about 

"fireworks." She was directed to "check." A 

display at Altamont Fairgrounds was 

known to be slated and the Scotia Jaycees 

offered a fireworks display Wednesday night 

(1), which was advertised on theatre pages. 

Admission was free and parking was $1 a 

car. 

National General's "A Boy Named Charlie 

Brown," a "movie for people of all ages," 

simultaneously opened at Fabian's Latham 

Drive-In; the Klein family's Jericho, Bethlehem; 

General Cinema's Super 50, Ballston 

Spa, and the Auto-Vision in East Greenbush, 

Bill 

with cooperative advertising. 

Barrington, supervisor of Alan Iselin 

storm in the Utica-Rome area caused 

operation of the Super 12 Drive-In at 

Marcy. 

airers, said the recent heavy winds and electrical 

no damage to the facility or interruption in 

The El Rancho Drive-In, Palatine Bridge, 

advertises that its boxoffice closes at 10 p.m. 

. . 

. 

The Valley Drive-In, outside Lowville, 

exhibited "What Do You Say to a Naked 

Lady?" and "Play Dirty." The Valley is one 

of the rare ozoners in the exchange district 

using a car "cut" . . . The Fox Colonic held 

over, by popular demand, the "Woodstock" 

documentary that had been slated to end a 

seven-week run Friday (3). 

reported. The CATV company 

Classic Films, a New York corporation, 

has been merged into the Goodson-Todman 

Cablevislon Corp., John P. Lorenzo, secretary 

of state, 

also absorbed Hanson Enterprises. 

PITTSBURGH 

T}adio into TV via telephone? Yes, it happened 

here for the first time anywhere 

Wednesday (1). On that day, Picturephone 

came to Pittsburgh, the first commercial operation 

anywhere, the debut of the Bell of 

Pennsylvania System service. WJAS is the 

radio station to pioneer in the new field of 

seeing the person you're talking to on the 

telephone or whatever is set up for the telephone 

caller to view. This city again is first 

with another great electronic system and 

other cities will not get Picturephone for 

several years. If you're using Picturephone, 

you may scan yourself before pushing a button, 

which will permit the one you are calling 

to view you. 

Checks for pledges to the Variety Club's 

WJAS Radiothon should be mailed to the 

Variety Club at Union National Bank, Pittsburgh 

15230 . . . Nate Kaufman is directing 

the nine weeks for underprivileged children 

attending Camp Variety . . . The Warner 

rushed in "The Sicilian Clan" and the Fulton 

Mini turned up with "M*A*S*H," which already 

has played initial suburban outlets . . . 

More piggyback and mini-theatres are due 

for this territory. An architect was sought 

recently 

for one such proposed project. 

The Ritz Theatre, Clarksburg, W. Wa., 

and the adjoining library property likely will 

fade away under a redevelopment program 

—or so we hear. 

"Heavenly Dolls" and "The Girl From 

Home" attracted more than attention at the 

Penthouse and the Art Cinema had a special 

double bill in "Alimony Lovers" and 

"Little Sister" . . . The taxpayers will have to 

dig deeper and deeper with the PUC authorizing 

the Duquesne Light Co. to increase annual 

revenue by $5.7 million, which already 

is effective, and the South Pittsburgh Water 

Co. was permitted to increase rates by 20 

per cent . . . Tradescreened Thursday (9) 

was "The Angel Levine." 

Jack Nesbitt, veteran with National 

Screen, was on a two-week vacation . . . John 

Cardinal Wright may return to this city 

from Rome to attend the Variety Club Tent 

1 banquet in the William Penn Hotel November 

29. Former bishop of the local diocese, 

he is prefect of the Congregation for 

the Clergy in Rome . . . The old, long-unoccupied 

Smithton Theatre, Smithton, has been 

taken over by Stephen Selig & Associates 

and it is being reopened as an 8mm house 

using silent films for weekend entertainment. 

Selig says that its new name is appropriate: 

"The Magic Lantern." 

AH! 

That's 

Water! 

So exclaims Jay M. Armbrusêr, manager of 

the Dipson Skyway Drive-in in Erie, Pa., as he 

admires a glass of sweet-tasting, sparkling 

water produced by his 

Purifier. 

new OZONATOR Water 

Before he installed his OZONATOR, the 

water coming into his drive-in theatre from a 

well was dark-looking and had an unpleasant 

iron taste. He had heard about the OZON- 

ATOR, ordered one, and installed it. 

The change was miraculous. The water now 

ccming into his theatre from the OZONATOR 

is clear and for the first time has a good taste. 

The OZONATOR Water Purifier generates 

ozone, a powerful form of oxygen by a newlydiscovered, 

patented process. The ozone is 

bubbled through a contact tank holding water 

coming into a building from a well, spring, or 

whatever. There, in the contact tank, it eliminates 

sulphur, iron, and other impurities, kills 

all bacteria, if any are present, and renders 

the darkest, most unpalatable water fresh and 

clean-tasting as a mountoin brook. 

The OZONATOR was developed V/i years 

ago and the first unit is still going strong 

under constant usage. The OZONATOR has a 

money-back guarantee. It operates on pennies 

of electricity a month and requires no more 

maintenance than to change a filter once 

every few weeks. 

if your theater, or concession, or even your 

home, has unpleasant tasting water, or water 

that is subject to pollution, get in touch with 

the OZONATOR Corp., 56 Harvester Ave., 

Batavio, 

N. Y. 14020. Telephone: 716/343-5595. 

on 

When you talk with OZONATOR, help Is 

the way. 

BOXOFHCE :: July 13, 1970 E-7

WASHINGTON 

Columbia's "Marooned," submkted to be 

shown officially in the Karlovy-Vary 

International Film Festival (15-26) in Czechoslovakia, 

now will not be designated as an 

official entry by the U. S. government, as 

the U. S. will not participate nor accredit a 

delegation to the event, according to U. S. 

Information Agency director Frank Shakesspeare. 

The reason for the decision was a 

formal statement by the Czechoslovak Ministry 

of Foreign Affairs to the American 

embassy in Prague that the Czechoslovak 

government would consider the designation 

as a delegation member of any official of 

the USIA an "unconstructive step in the development 

of good relations." Such action 

is related to the agency's film, "Czechoslovakia 

1968," which included sequences on 

the Soviet invasion of Czechoslovakia and 

which won the Academy Award for the best 

short documentary. 

Mickey Zill, AIP assistant general salesman, 

visited the local branch manager, Jerome 

Sandy. They discussed, with salesman 

Bill Michalson and publicist Bill Richards, 

among other things, the "record-breaking" 

film, "Count Yorga Vampire," which is the 

attraction at Don King's Key Theatre . . . 

Fred Sapperstein, Columbia branch chief, 

has his daughter Barbara for the summer as 

a "receptionist-hello" girl. His new secretary 

is Dolores Eckersley, who is the 

WOMPI'S newly elected recording secretary. 

Seymour Berman, United Artists 

branch 

manager, tradescreened "Underground" at 

MPAA June 30. Peggy Rupp is his new biller. 

Catherine Burton has returned to her duties 

as office manager after several weeks in 

Europe and salesman "Buck" Buchanann is 

vacationing . . . Warner Bros, head booker 

Robert "Stan" Bowden took the Fourth of 

July week off. 

Mark II Theatre, the old Hippodrome, a 

185-seater, has been launched as a private 

club, with dues $1 a year plus $5 per admission. 

It shows sensational films, "a male 

film festival" which "women are especially 

encouraged to see," and is doing "fantastic" 

business, according to publicist Jim Proferes, 

assistant director of Media Arts. The 

completely refurbished theatre, which gives 

the viewers an "elegant setting in which to 

view their movies," is -managed by ex-Marine 

Douglas Gabbard and booked by Continental 

Theatres of California. The theatre 

had been operating as an art house under 

owner Bernard Lust of Sidney Lust Theatres. 

It was sold to a private corporation 

headed by Dr. H. Lynn Womack, according 

to reports. Mark II Theatre's current 

attraction is the Signature release "Pornography: 

Copenhagen 1970." The next attraction 

is the world premiere of "Pat Rocco 

Dares," a Bizarre production. 

The Post's film critic Gary Arnold wrote: 

" 'The Landlord' is easily the funniest and 

most entertaining new film of the summer." 

The Star's Harry MacArthur stated: 

" *Catch-22' probably is the best film so far 

this year." MacArthur, referring to 

"M*A*S*H" and Kelly's Heroes," further 

remarked, "War is nothing to laugh at but 

the people who get involved in one against 

their will can be." 

BALTIMORE 

n decision passed by the Maryland State 

Board of Motion Picture Censors held 

up the Wednesday (1) premiere of "Beyond 

the Valley of the Dolls" in this city. The 

film was submitted for approval June 29. 

However, having deleted certain sequences, 

the board now has approved it for exhibition 

and it is being released to major theatres here 

soon. 

William Goldberg, father of Mrs. Rae 

Schaefer, secretary, 

Rome Theatres, for the 

past five years, died here Wednesday (1) 

following the recent death of his wife. 

Baltimoreans who are scheduled to attend 

the tristate NATO convention at Virginia 

Beach Tuesday through Thursday (14-16) 

are Leon B. Back, president, NATO of 

Maryland, and general manager Rome Theatres, 

and Mrs. Back, and Nathan Klein, 

Rome Theatres, and Mrs. Klein. The tristate 

conclave includes Maryland, Virginia 

and Washington, D. C. 

Ted Zephro, Eastern division manager for 

Paramount, with offices in Boston, visited 

this city recently, according to Fred Schmuff, 

F. H. Durkee Enterprises executive. 

Aaron Seidler, formerly with JF Theatres, 

has just joined R/C Theatres here as chief 

buyer. He will be associated, also, with 

Grant Theatres (Northwood and Hillendale). 

Nathan Klein, Rome Theatres, took ill 

suddenly while playing golf Sunday (5) and 

is under observation at Sinai Hospital. 

NORTH JERSEY 

^hc Verona Theatre in Verona, owned and 

operated by John Geyser for more than 

20 years, has been leased by Spyros Lenas, 

local theatre exhibitor, who operates five 

other hardtops and one drive-in in this area. 

For the past two and a half years. Geyser 

had run the 650-seat Verona in association 

with Harry A. Weiner. For many years a 

subsequent-run, neighborhood house, the 

Verona in recent years had featured a firstrun 

policy. In 1968, Geyser and Weiner 

completed a vast renovation and redecoralion 

program at the theatre. Eric Young, 

former assistant at Lenas' Fairview Cinema 

in Fairview, has been transferred to the Verona 

as manager. 

At the same time as 

the Verona transaction, 

Lenas opened his newest indoor, the 

300-seat Little Cinema in the Willowbrook 

Shopping Center in Wayne. Opening attraction 

was "A Boy Named Charlie Brown." 

Ken Lehman, area supervisor for Lenas and 

manager of his Willowbrook Cinema in 

Wayne, also will direct operations at the 

Little Cinema . 

. . Alex Gottila, manager of 

Lenas' Fairview Cinema in Fairview since 

1968, has been transferred to the circuit's 

Cedar Grove, succeeding Jo- 

Cinema 23 in 

seph Kovalcik, who recently resigned. Heading 

operations at Fairview is Bob Klaas, who 

also manages Lenas' Washington Cinema 

in Washington Township. 

RKO-SW's Stanley Warner in Paramus 

sneak-previewed "Soldier Blue" recently and 

caused an uproar amongst its audience. 

The film, which allegedly "vividly portrays 

atrocities and sadistic violence," was offered 

prior to the regular showing of "Jenny," rated 

GP. About 200 of the 1,500 persons in 

attendance walked out during the preview 

and demanded refunds from manager Fred 

De Angelis and assistant Ronald Keller. At 

the height of the protest, they stormed the 

boxoffice as well as the manager's office 

and police had to be called to restore order. 

Several protestors noted that the audience 

included children and that they all had come 

prepared for a family-type show, "Jenny." 

Patrons had been issued cards on which to 

write their responses to the film but Keller 

said that they "tore the cards up and threw 

them all over." Marly Perlberg, vice-president 

of RKO-SW, later issued a public apology 

for the preview and stated that they 

would not have booked the film had I known 

how violent it was." 

In response to complaints from neighbors 

who live near the two drive-ins in this town, 

the town council of Parsippany has met with 

Robert Huff, district manager for General 

Cinema, who operates the Troy Hills and 

Morris Plains drive-ins in Parsippany. It was 

announced that General Cinema has agreed 

not to show X-rated films at these locations. 

Council president Dean Gallo said that he 

believed the town had the power to control 

what is shown at outdoor theatres but agreed 

to allow General Cinema to regulate themselves. 

Residents of developments near the 

drive-ins had complained that X-rated films 

could be seen and heard by their children 

playing in their backyards. 

Edgar J. Doob Dies 

WILMINGTON, DEL.—Edgar J. 

Doob, 

74, retired manager of Loew's Theatres in 

Wilmington and Norfolk, died Tuesday (7) 

in Memorial Hospital of a stroke. He leaves 

his wife, two sisters, and brother Oscar A. 

Doob, for many years advertising director of 

Loew's Theatres. 

Anniversary of 1st Airer 

CAMDEN, N.J. — Saturday, June 6, 

marked the 37th anniversary of the first 

drive-in movie theatre in the U.S., opened 

in 1933 in this city. 

E-8 BOXOFTICE :: July 13, 1970

NEWS AND VIEWS THE PRODUCTION CEINTEiR 

Writers Ratify Pact 

With AMPTP, 285-83 

HOLLYWOOD—A new TV-film and motion 

picture contrast with the Ass'n of Motion 

Picture & Television Producers has been 

ratified in a 285-to-83 vote by the Writers 

Guild of America West, which calls for, 

among other things, a moderation on the 

rollback of possessory credits, rights to adjudication 

on claims of television censorship 

and an increase in payment minimums of 5 

per cent for the first two years and 24 per 

cent additionally the third year of the threeyear 

contract which became effective June 

17, 1970. 

Hyphenate Posed Problem 

Regarding the highly sensitive question 

of the hyphenate, the WGA had sought jurisdiction 

over producers who are also 

writers but the AMPTP resisted this demand 

on the grounds that the Producers Guild of 

America, with which it has a contract, represents 

the producers. The AMPTP granted 

benefits for story editors eventually but only 

on the ground that they are basically writers, 

not production executives. 

The contract provides for various terms 

of payment should cassettes or CATV become 

key purveyors of product. Also obtained 

was a sliding clause protecting WGA 

in the event CATV, presently equated with 

free television, should become all or in part 

pay television. 

Covers Separation Rights 

WGA guarantees on a separation rights, 

writer participation in accounting practices 

by which profit participation is determined, 

redefinition of payments on television reruns 

and protections on writer loanouts were 

some other contract highlights. Payments for 

high-budget films were increased and spread 

over two periods—half immediately and the 

balance in 18 months (for films of $1 million 

or more) with a 45 per cent increase 

for screenplay and a 60 per cent increase 

for photoplay. The flat rate for original 

screen treatment moves to $6,000, with $4,- 

000 for story only, unde rthe new agreement. 

Where treatment or screenplay includes 

the original story, the payment of an 

additional $2,000 is stipulated. Flat fee for 

an original story and screenplay is set at 

$15,000. 

In low-budget films under $500,000 and 

medium-budget pictures from $500,000 to 

$1,000,000, the fee remains the same, with 

the assurance that no writer compensation 

in such budgets will be less than the appropriate 

television film minimum. 

Sequel and character payments on television 

were hiked a flat 12 per cent for the 

life of the contract. The writer of an episode 

for an episodic series was also given the 

right to use the plot and characterizations 

he has created following a year's wait from 

the time the series has discontinued production. 

The new pact also provides for a producer-writer 

cooperative committee with network 

participation which will handle all 

claims of censorship or restrictions of freedom 

of expression. 

PGA Forms New Standing 

Committee on Film & TV 

HOLLYWOOD—The new board of directors 

of the Producers Guild of America 

met Monday, June 29, and set up a new 

standing committee to study and report on 

research and technical developments in the 

motion picture and TV fields, it was announced 

by president Robert S. Finkel. Al 

Simon was named chairman. 

Serving on the committee will be Stirling 

Silliphant, Stanley Rubin and Robert Blumofe, 

with others to be added later. The 

initial exploratory subject on the committee's 

agenda will be the rise, development 

and future of cassettes. 

Finkel also announced the appointment 

of Malvin Wald as new editor of the PGA 

Newsletter, taking over from William H. 

Wright, who resigned his post after 15 years 

because of the pressure of other duties. At 

the same time, David Victor was appointed 

chairman of the membership committer, 

succeeding Robert Cohn, whose term of 

office expired. 

Edward Small May Produce 

Feature Film of 'Trio' 

HOLLYWOOD—Edward Small's latest 

feature production, "The Christine Jorgensen 

Story," is now in multiple showing 

throughout Los Angeles and he is now considering 

"Trio," best-selling novel of malefemale-female 

relationship by the late Dorothy 

Baker. 

Small also has on his schedule "Brewster's 

Millions," which will be a TV series 

in which many of the top-notch horses now 

appearing on racetracks will be used. Producer 

Small made a feature picture, starring 

Dennis O'Keefe, based on the novel by 

George Barr McCutcheon and released by 

United Artists in 1945. 

LA City Councilmen 

Reject X-Film Levy 

HOLLYWOOD—A proposal for a 20 

per cent admission tax on X-rated and 

foreign films and for an unspecified amount 

on motion pictures made outside of Los 

Angeles has been rejected by the Los Angeles 

City Council. 

Donald P. Haggerty, business agent of 

Film Technicians Local 683, who presented 

the proposal, said he felt studio unemployment 

would be lessened by this type of tax. 

City Councilman Edmund D. Edelman, 

in regard to the X-rated film tax, said hs 

had "never heard of a more outlandish proposal" 

and that it "would substitute one 

person's morality for another." Assistant 

City Attorney James A. Doherty said he 

felt a tax on motion pictures made outside 

the city would be illegal. (Warner Bros., 

Walt Disney, MGM and Universal are all 

located outside the Los Angeles city limits). 

The council also again rejected an overall 

10 per cent tax which was strongly opposed 

by the National Ass'n of Theatre 

Owners of Southern California. 

Out-of-Court Settlement 

In $3 Million Libel Suit 

HOLLYWOOD—A libel suit for $3,000,- 

000, filed Jan. 8, 1969^ by actress Julie 

Andrews against a movie magazine publisher, 

has been settled out of court, it was 

announced jointly Monday (6) by representatives 

of the Academy Award-winning 

actress and the publishers. 

MacFadden-Bartell Corp. and Bartell 

Media Corp., publishers of Screenland, have 

made a mutually agreeable settlement with 

Miss Andrews, in addition to printing a 

statement, which will appear in a forthcoming 

issue of the magazine. 

In the statement, the publishers of 

Screenland make it clear that it was not 

their intention to cast any untrue aspersions 

on Miss Andrews' conduct. 

Viner to Head Pacific's 

California Walk-Ins 

LOS ANGELES — Merv Viner, 

Pacific 

Theatres' Texas operations supervisor, has 

been named division manager for Pacific's 

California walk-in theatres, it is announced 

by Harold Citron, director of the circuit's 

theatre o{>erations. 

Viner joined Pacific last year from an 

executive post with Holiday Theatres in the 

Los Angeles area. 

BOXOmCE :: July 13, 1970 W-1

— 

" 

V^cicnsLa.€ie 

THE INCREASED OPPORTUNITIES 

for studios to take on another posture 

in the production of feature motion pictures 

have produced new structuring for decisionmaking. 

Moving forward in the 1970s, Universal 

has taken a significant stance in its 

production planning. 

Jennings Lang, Universal vice-president, 

one of the three key production chiefs responsible 

to Lew Wasserman, president, reviews 

the emergence of the policy which 

Wasserman terms one "wholly devoted to 

independent production units." 

The present management at Universal 

came from MCA, when they were an artists 

and talent agency, whose force in packaging 

during the growth of television in the past 

20 years moved them into prominence. 

Now, as MCA, Inc., of which Universal 

Studios is the base, the packaging concept 

is under full steam. It is a natural outgrowth 

of utilization of executive talent to its fullest 

capability, to use in the Stein-Wasserman 

mode which brought success. It will be the 

source of most productions from Hollywood 

1970. 

How else could the contract with NBC 

for 80 features over the next four years, 

with complete television production, theatrical 

feature distribution abroad and films for 

the competitive theatrical film market here 

be fulfilled? The production load is great 

and the canny move of decentralization 

makes for a strong organization. It is a 

policy of modernity. 

Lang explained some of the trends and 

how properties move from the idea to the 

production stages. Recently, Universal sold 

and wrote off much of their story and 

property inventory in a move which startled 

Hollywood production forces. 

"The policy during the decades of oldline 

studios was to buy and hold a script or 

story without anyone in mind for the role. 

With talent under long-term contract, this 

was logical. Today, the naked development 

of a script or story under this method is 

outmoded. There must be a peg for the 

project, such as a director or producer or 

star, 

directly concerned with pushing across 

the idea. TTie package concept prevails," 

said Lang. 

Under the three key production executives—Ned 

Tanen, Edd Henry and Lang 

the production flow comes from the independent 

producing units. 

The famed top-drawer production units 

feature names like Alfred Hitchcock, Hal 

ForTheBESTESTAnd 

filSTfST 

SPEciac 

FILMACK 

1325 S.Woboth • Chicogo.6060S 

^MIKCHANTS 

ACS MAOI 

TO OROIII 

l/W 

WITH 

SYD CASSTDî 

unit of Paul Newman and John Fore- 

Wallis, Robert Wise, Ross Hunter, Robert 

Arthur and the veteran Ed Muhl. They include 

Frank Perry and Ken Hyman, among 

others, and the Newman-Foreman production 

man, and draw on other similar notable 

teams. 

The output of these men runs from one 

to three or four films per year, depending 

on how they wish to operate. Under Ned 

Tanen, new forces such as Dennis Hopper 

and the new and relevant contemporary producers 

will operate. This siphoning through 

the system of the new filmmakers coming 

from all segments of the spectrum of moviemaking 

will grow. It prevents any stagnation 

of the establishment forces that may even 

find it competitive. 

What effect has the production of television 

with its softer content and less explosive 

forms had on feature films for theatres? 

"As the rules for television become more 

restrictive for the home," responded Lang, 

"we find the type of production which we 

can produce for theatres allows us greater 

freedom than ever before." He did not look 

upon this as unrestrained sex and violence, 

but a more honest look at meaningful storytelling. 

Apropos of this, NBC in its contract can 

turn back a film if they don't approve, and 

Lang feels that "when we take another look, 

a forced one, we sometimes see it in a new 

light. We rewrite and shoot additional 

scenes and come up with a better product. 

As Irving Thalberg used to say, ' Good pictures 

are not made, they are remade and 

re-edited.' 

Lang, in his new role, which he occasionally 

calls trouble-shooting, is constantly 

on the move, for the production of films is 

on a worldwide basis. His desk is clear, in 

his spacious office on the 14th floor of the 

tower building, and his outlook for the 

1970s is lusty. 

Scottsdale Cinema Awaits 

City Council Approval 

SCOTTSDALE, ARIZ.—îte plan approval 

is being considered for a new 800- 

seat theatre to be built on the east side of 

Scottsdale Road, north of the Papago Bowling 

Lanes, south of Oak Street. 

The theatre will be built for the ABC 

Theatre Corp. if final approval is granted 

by the city council. 

Kinney Votes Dividends 

From Eastern Edition 

NEW YORK—Kinney National Service, 

parent company of Warner Bros., has declared 

quarterly cash dividends of 6'/4 

cents 

a share on its common stock, 22'/i cents a 

share on the Series A convertible preferred, 

$1.0625 a share on the $4.25 Series B convertible 

preferred and 3 1 '4 cents a share on 

the $1.25 Series D convertible preferred. 

CCA Plans 25 Arizona 

Franchise Mini Units 

TUCSON, ARIZ.—Ron Janoff, president. 

Cinema Corp. of Arizona, announced that 

the firm hopes to open a small, automated 

theatre in Tucson by mid-October. He also 

said the firm plans to build a total of three 

movie houses in Tucson, part of a circuit of 

25 throughout the state of Arizona, under 

a franchise owned by Jerry Lewis. 

Containing 350 seats, each theatre will 

have a pushbutton-type projector that can 

be controlled from the lobby by the manager, 

according to Janoff. 

"The cinemas will book only genera! 

family entertainment under terms of the 

franchise with Jerry Lewis" company," he 

said. 

The Arizona corporation, as an area director 

for the parent corporation, will operate 

the three Tucson theatres and franchise 

others throughout the state, according to 

Janoff. He said a franchise costs $15,000. 

Negotiations are under way for sites for 

the three Tucson theatres, 

Janoff stated. 

Officers of Cinema Corp. of Arizona also 

include: Bernard W. Robbins, president of 

Robbins Investment Corp., which owns the 

Statler Hotel here, vice-president; Mandell 

B. White, owner of the two Arizona Academy 

of Beauty Schools in Tucson, treasurer, 

and Ken Feldman, field underwriter for 

Midland Mutual Life Insurance Co. 

Janoff is a member of the board of directors 

of Old Tucson. He formerly was its 

assistant vice-president in charge of marketing 

and has been in the real estate business 

here for the past seven years. 

3rd 'Apes' Film Upcoming 

HOLLYWOOE>—"The Apes" have it 

and producer Arthur P. Jacobs, who made 

"Planet of the Apes" and "Beneath the 

Planet of the Ap>es," is going ahead with another, 

as yet untitled, film in the simian 

trilogy. Paul Dehn, who wrote the second 

one, will script the new project, reported 

Richard D. Zanuck, president of 20th Century-Fox, 

the releasing company. 

Dr. Ungerleider to 

TV Series 

HOLLYWOOD—Dr. J. Thomas Ungerleider, 

assistant professor of psychiatry at 

the UCLA Medical Center in Los Angeles 

and director of Project DARE, has been 

named technical consultant of "The Psychiatrist," 

which will appear on NBC this 

fall. Dr. Ungerleider has been adviser on 

LSD presentations to Paramount Pictures, 

Universal Studios and NBC. "The Psychiatrist" 

is by Norman Felton"s Arena Productions 

in as.sociation with Universal 

Studios and will be six hour-long episodes 

of a dramatic program. 

MORGANTOWN, W. VA.—The legendary 

barefoot hillbilly may be out of the 

picture around here. A sign outside a movie 

house reads: "All persons not wearing shoes 

are prohibited." 

As a safety measure, A. G. Fusco, manager, 

said he shuns the unshod to prevent 

cut feet and related injuries. 

W.2 BOXOmCE :: July 13, 1970

. 

RHDlili 

w 

t 

iPHii_ 

HIIlP] 

^^ 

.^^^^^T'. 

Vincent PRICE 

/^ 

^v' 

ffff-l 

\m 

I 

EDGAR 

ALLAN 

POE probes 

new depths of 

HORROR! 

L\' 

i\ 

A I 

'. 

.'», 

ALSO STARRING 

EssyPERSSON • Hugh GRIFFITH... Elisabeth BERGNER.-oona" 

GP 

SCREENPUYBV STORY BY PRODUCED AND DIRECTED BY EXECUTIVE PRODUCER wULUK 

B'' 

IVUVItLAbi 

TIM KELLY and CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M.HEYWARD .nAMERICAN INTERNATIONAL picture 

^^^^^^^^^^^^^^^^^^^ ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 

*1970 American International Pictures. Inc. 

— 

— 

— 

—— 

— 

— 

— 

— 

— 

— 

— 

. 

— 

'Cafch-22 Nearly 500 Points Ahead 

Of First-Run Field in Los Angeles 

LOS ANGELES—"Catch-22"* sustained 

its initial grossing impact through a second 

week at the National, out-running all 

competition with a flourishing 825 (compared 

to the first week's 830). There were 

good percentages around the city but nothing 

else came near the 800 level, next high 

being 350 for the 26th week of "Z" in the 

Regent and 350 for "M*A*S*H," 20th week 

at the Bruin. Right on the heels of this pair 

were "The Cheyenne Social Club" (340, 

Picwood). "Getting Straight" (340, Crest) 

and "Airport" (330, Hollywood Pacific)— 

the latter three among the most durable 

holdovers of recent weeks. 


Beverly Beneoth the Planet of the Apes 

(20th-Fox), 6th wk 200 

Bruin M*A*S*H (20th-Fox), 20th wk 350 

Chinese— Hello, Dolly! (20th-Fox), 30th wk 190 

Cine-Cienega Rider on the Roin (Embassy), 

5th wk 200 

Cinema Pornography in Denmark (SR), 13th wk, 250 

Cinerama Darling Lili (Para), 2nd wk 240 

Crest Getting Straight (Col), 6th wk 340 

Egyptian Too Lote the Hero (CRC), 7th wk 65 

Fine Arts Women in Love (UA), 9th wk 100 

Four Star Tropic of Cancer (Para), 3rd wk 90 

Holly, Westwood Watermelon Man (Col), 2nd wk. 200 

Hollywood Pacific Airport (Univ), 16th wk 330 

Lido Start the Revolution Without Me (WB), 

11th wk 90 

Loew's Myra Breckinridge (20th-Fox), 2nd wk. ..310 

Moyan Double Initiation (SR), 13th wk 120 

Music Hall Fellini Satyricon (UA), 13th wk 100 

Notional Catch-22 (Para), 2nd wk 825 

Pacific Beverly PoHon (20th-Fox), 20th wk 210 

Pontages Suppose They Gave a War and 

Nobody Came (CRC) 1 00 

Picwood—The Cheyenne Social Club (NGP), 

3rd wk 340 

Pix, Plazo The Out-of-Towners (Para), 2nd wk. .300 

Regent—Z (SR), 26th wk 350 

Tiffany— He and She (SR), 4th wk 210 

Villoge The Landlord (UA), 5th wk 140 

Wilshire The Howaiians (UA) 300 

'The Boatniks' Instant Success 

As Denver Bow Earns 320 

DENVER—Several new pictures arrived 

with a 4th of July bang but two or three 

others might have done better to by-pass 

Denver. The better new grossers included 

"The Boatniks," 320 at the Cinderella City, 

North Valley and Westland, and "Start the 

Revolution Without Me," a healthy 210 at 

the Crest. "The Out-of-Towners" built up a 

250 second week at the Cherry Creek, 

Northglenn and Villa Italia theatres for the 

best mark among holdover product. 

Aladdin— Potton (20th-Fox), 18th wk 90 

Bluebird Man and Wife (SR), 10th wk 125 

Centre M*A*S*H (20th-Fox), 1 5th wk 100 

Century 21 Woodstock (WB), 8th wk 125 

Cherry Creek, Northglenn, Villa Italia The 

Out-of-Towners (Para), 2nd wk 250 

Cinderella City, North Valley, Westland The 

Boatniks (BV) 320 

Cooper Point Your Wagon (Para), 36th wk 190 

Crest Start the Revolution Without Me (WB) . . .210 

Denham Darling Lili (Para), 2nd wk 175 

Denver The Howaiians (UA), 2nd wk 100 

Esquire—Z (SR), 1 1 th wk 90 

.175 

Federal—The Boys in the Band (NGP), 6th wk. 

Ogden Monique (Embassy) 

. 

80 

Paramount The Cheyenne Social Club (NGP), 

3rd wk 110 

Seven theatres The Moonshine War (MGM) 110 

Towne Hi, Mom! (SR) 100 

Vogue What Next? (SR) 95 

Webber Airport (Univ), 16th wk 200 

'Beneath the Planet,' 'Games' 

Combine for 250 in Seattle 

SEATTLE— "Beneath the Planet of the 

Apes" teamed up with "The Games" for the 

week's best grossing percentage in Seattle 

a resounding 250 at the Fifth Avenue Theatre, 

100 ahead of the week's other new combination 

of "The Man From O.R.G.Y." and 

"Female Animal" at the Paramount. Halfway 

between these two figures stood the best 

grosser among the holdovers, "M*A*S*H" 

enjoying a 200 13th week at the Coliseum. 

Blue Mouse The Out-of-Towners (Para), 2nd wk. 80 

Coliseum—M*A*S*H (20th-Fox), 13th wk 200 

Fifth Avenue Beneath the Planet of fhe Apes 

(20th-Fox); The Games (20th-Fox) 250 

Music Box The Landlord (UA), 2nd wk ^.. 50 

Paramount The Man From O.R.G.Y. (SR); 

Female Animal (SR) 1 50 

Seattle 7th Avenue The Cheyenne Social Club 

(NGP); Lotifude Zero (NGP), 3rd wk 60 

Town Woodstock (WB), 10th wk 60 

Uptown Darling Lili (Para), 2nd wk 60 

Seek Third Airer Screen 

CAMPBELL, CALIF.—Following a 60- 

day moratorium on the issue, Syufy Enterprises' 

application for the expansion of the 

Winchester Drive-In from a twin-screen to 

a triscreen operation was slated to be considered 

once more by the city council in 

mid-June. 

Gala July 15 Debut 

For Brentwood 1-2 

LOS ANGELES—Brentwood 1 and 2, 

luxurous new twin theatres being completed 

at a cost in excess of $500,000 and featur- 

Brentwood 1 and 2, located at 2524 

Wilshire Blvd., Brentwood, owned by 

Sidney Kurstin and Eugene Rosenthal. 

The luxurious $500,000 twin's gala 

grand opening is Wednesday (15). 

ing the most modern fully automatic equipment, 

will open Wednesday (15) at 2524 

Wilshire Blvd. in Brentwood. 

Jointly owned by Sidney Kurstin and 

Eugene Rosenthal, the twin showcases will 

be operated by Kurstin Theatres, with Ed 

Sewell. formerly of Pacific Theatres, as 

managing director. 

Brentwood 1 has a seating capacity of 

400, while its companion house seats 500. 

Both are equipped with Cinemeccanica, 

utilizing 13,000-foot film reels that provide 

up to four hours of uninterrupted entertainment. 

George Kirkpatrick was the architect, 

and Ben Mayer the interior and exterior designer. 

A gala champagne opening, replete with 

film celebrities, civic leaders and social leaders, 

is planned for Wednesday (15). The 

opening program at Brentwood 1 is "The 

Moonshine War," starring Patrick McGoohan 

and Richard Widmark, while Brentwood 

2 will screen "Beyond the Valley of 

the Dolls." 

Start BOXOFFICE coming . . 

3 years for $15 (SAVE $6) 

D 2 years for $12 (SAVE $2) D 1 year for $7 

D PAYMENT ENCLOSED D SEND INVOICE 

THEATRE 

These rotes for U.S., Canada, Pan-America only. OHier countries: $10 a year. 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd., Kansoi City, Mo. 64124 

More Labor Benefits Are 

Sought by Mass. Group 

From New England Edition 

SPRINGFIELD — The 

Massachusetts 

State Labor Council (AFL-CIO) is on record 

as advocating a number of key benefits in 

the upcoming state legislative session. 

They include: 

Increased workmen's compensation benefits 

and quicker hearings for workers injured 

on the job; liberalization of unemployment 

compensation laws and increased coverage 

to those workers not now covered; 

granting of unemployment compensation to 

workers locked out of work and creation 

of a state fund for cash sickness insurance, 

similar to legislation in New Jersey and 

California. 

Tony Bonner, young Australian, is makj 

ing his film debut in "Creatures the World 

I 

Forgot." 

W-4 BOXOmCE :: July 13, 1970

AA/ORLD 

ADVENTURE 

M^M 

INC. 

It TO ANNOUNCE 

^COMPLETION OF 

T AUTHENTIC 

OUTDOOR ADVENTURE,. 

THE GREAT SHIKAR 

A HUNT IN 

AFGHANISTAN 

A LAND VIRTUALLY UNCHANGED 

SINCE THE DAYS OF MARCO POLO 

AND GHENGIS KHAN 

i^. 

7 

'rti? 

FOR FALL RELEASE... 

TO BE BACKED BY MASSIVE 

PRE-OPEI\IIIMG TELEVISION 

RADIO, NEWSPAPER CAMPAIGNS 

IN EACH EXCHANGE TERRITORY 

i^-%a: 

WORLD ADVENTURE ENTERPRISES INC. 

1200 STEWART ST. • SEATTLE, WASHINGTON 98101 

PHONE: 206-624-8390 Vt >î;-- T 

• '

LOS ANGELES 

peppertree Plaza Theatre is holding a guest 

reception opening Friday (17) and Saturday 

(18) where they are serving "Happy 

Hour Cocktails" to celebrate their second 

theatre, which they refer to as their "circuit." 

The theatre is located in the Peppertree 

Plaza Shopping Center, Broadway at 

Donovan Road, in Santa Maria—^but the 

cocktails will be served at the Vandenberg 

Inn from 2 p.m. until 6 p.m. Last year they 

opened the Madonna Plaza Theatre in San 

Luis Obispo, thus creating what they refer 

to as their "circuit." 

"Bigfoot," a Gemini-American production, 

has been acquired by Western International 

distributors for worldwide distribution, 

according to producer Anthony Cardoza. 

The world premiere will be in Charlotte, 

N.C. 

Robert Crutchfield has been appointed 

Los Angeles manager of the James Eddy & 

Co. public relations firm. His office will be 

at 1307 Sierra Alta Way, Los Angeles, 

Calif. 90069. Simultaneously set for the 

vice-presidency of the New York office 

was Betty Voight Marshall. 

"The Strawberry Statement," this year's 

Jury Prize winner at the Cannes Film Festival, 

starring Bruce Davison and Kim Darby, 

opens an exclusive engagement at the Picwood 

Theatre Wednesday (15). 

Jack Floyd, son of the late "Pretty Boy" 

Floyd, will participate in the world premiere 

of American International's "A Bullet for 

Pretty Boy" in Dallas Wednesday (15). Five 

You, too, can laugh 

all the way to the bank 

by using BOXOFFICE'S 

Clearing House for 

BUYING-SELLING-TRADING 

w-e 

new or used equipment. 

theatres will premiere the biography simultaneously, 

the Texas, the Jefferson Drivein, 

the Kaufman Drive-In, the Rebel Twin 

Drive-In and the Town and Country Drivein. 

Pete Latsis, National General Theatres 

publicist, and his wife Lillian caught a 

screening of "The Hawaiians" Sunday (5) 

and Wednesday (8) took off for a vacation 

in—of course—Hawaii. 

The recipients of the WOMPI Awards, 

presented to last year's winners at the eighth 

annual Installation and Awards Dinner held 

June 27, were as follows: The Lloyd C. 

Ownbey Membership Award went to Leona 

Carrano; John Green Community Service 

Award was received by June Rose Marlow; 

Norman Taurog Industry Service Award 

was given to Ruth Rehberg, and the Joseph 

Pasternak "WOMPI of the Year" Award 

was presented to Lavinia White. 

Joe Solomon, president of Fanfare Film 

Productions, announced that his latest release, 

"The Losers," will open in New York 

City August 5 with a showcase presentation 

in 70 to 80 theatres citywide. 

ALBUQUERQUE 

Paul West and several other local theatremen 

are currently on a six-day pack 

trip in the San Juan wilderness area of 

southwestern Colorado. West, city manager 

for Video Theatres, and six others—including 

three theatremen—left Saturday (11) on 

the 125-mile jaunt into the rugged Colorado 

country for fishing and hunting. Included 

in the group is Ollie Wilhelm, Las Cruces 

city manager for Video; Earl Doughty, 

Video field auditor, Oklahoma City, and J. 

B. Rhea, former Video city manager at Lubbock, 

Tex. Others in the group are local 

nontheatre businessmen. 

Twentieth Century-Fox's "Beyond the 

Valley of the Dolls" has been set for a firstrun 

booking at the Silver Dollar Drive-In 

here starting Wednesday (29) for an indefinite 

run, according to Video city manager 

Paul West. 

Paul Cornwell, Oklahoma City divisional 

manager for Video Theatres, passed through 

town Monday (6) en route to Red River 

for a week's vacation. 

Theatre Editor's Credo 

From Mideast Edition 

COLUMBUS—Ron Pataky, theatre editor 

of the Columbus Citizen-Journal, placed 

the following credo on the wall over his 

desk: "Neither sleet nor hail nor howling 

windstorm; neither Montezuma's Revenge, 

avalanche, waterspouts, blackest dark of 

night nor any form of disaster, natural or 

man-made, shall keep the steadfast reviewer 

from making his appointed critical rounds 

faithfully six nights of each week of each 

year, weather permitting." 

"Beneath the Planet of the Apes" set a 

record for a firs* week at the Milgram Theatre 

in Philadelphia. 

Florin Center Cinema 

Opens in Sacramento 

SACRAMENTO, CALIF.—Sacramento's 

newest motion picture theatre. Florin Center 

Cinema, located at 7210 East Southgate 

Dr. opposite Forin Center, was slated to 

open to the public Wednesday, June 24. 

Owned by Naify Enterprises, Florin Center 

Cinema is in an octagonal building that 

is equipped with automated projection equipment, 

accommodates 550 persons and has 

rocking-chair seats in the loges. The showhouse 

was designed by Dean Unger & 

Associates and built by Dravis Construction 

Co. 

James Naify is manager of Florin Center 

Cinema. Other Naify operations include the 

Highlander Drive-In and the Cinema Theatre 

on J 

Street. 

SAN FRANCISCO 

T^ke Powers, Cinerama Releasing Organization 

division manager, returned 

from Seattle where he met with local exhibitors 

who attended a mini-film showing 

of Cinerama's upcoming roadshow film, 

"Song of Norway." 

Larry Frank, Metro-Goldwyn-Mayer 

home office press release representative, and 

his wife and another couple spent four days 

of their vacation here before moving on 

down the California coast to Los Angeles. 

Jenny Sommerville, shorts booker at 

Buena Vista, is back from vacation . . . 

Seen in the Bay area recently on a vacation 

was Don Reds Tamale Farrar, booker at 

Pacific Drive-In Theatres, Los Angeles. 

Frank Galvin, former advertising director 

for United Artists Theatre Circuit, was given 

a retirement testimonial at Rocoa's restaurant 

here June 30. The luncheon was 

attended by over 100 local Filmrowites and 

friends. Frank and his wife received a trip 

to Las Vegas from his well-wishers. 

Bob Painter, manager of General Cinema's 

Twin in Sacramento, was in town 

Thursday (2) to meet with local advertising 

managers from the film exchanges to discuss 

upcoming promotions on films booked into 

the Twin for the summer months. 

WILLIAMSPORT, PA.—General Services 

Administration representatives scouting 

locations for a new federal buildingpost 

office here are considering a site that 

includes the Rialto Theatre and the city 

hall. 

WHY MOTION PICTURE SERVICE CO.? 

THE CHOICE IS BETTER . 

• FOR MERCHANT ADS 

• MPS COLOR TRAILERS 

• TRAILERETTES 

. . 

• DATE STRIPS 

MOTION PICTURE SERVICE CO. 

Gerald L. Korski, Prrs. 

125 Hyde St. San Francisco, Coli

The college 

contribution 

jk 

^ 

There are two ways to look at it. 

There's the contribution the colleges 

make to business. 

That's crucial. 

:,% 

Business employs about 42% of all college 

educated people. It uses their brainpower 

and skill in developing new products 

and methods. It fills management posts. 

In the other direction, there's the 

contribution business makes to colleges. 

The colleges welcome it. They need all 

the funds they can get. They're helping 

to prepare leaders for management, 

but the cost of this preparation— the whole 

cost of education— is going up sharply. 

If business wants college talent, it must 

keep colleges in business. It can help 

finance their need for classrooms, 

facilities and especially teachers. 

In this light, your aid-to-education 

program is an aid to your company. 

is a twoway 

street 

SPECIAL TO MANAGEMENT-A new booklet 

of particular Interest If your company has 

not yet established an ald-to-educatlon 

program. 

Write for: "THE RATIONALE OF CORPO- 

RATE GIVING," Box 36, Times Square Station, 

New York, N.Y. 10036. 

College is 

Business' Best Friend 

COUNOL FOR 

AFINANCIAL 

/ ) AID TO 

EDUCATION 

Published as a public service in cooperation with The Advertising Council and the 

Council for Financial Aid to Education. 

BOXOmCE :: July 13, 1970 W-7

SEATTLE 

Qeorge Stoller, owner of the Auto View 

Drive-ln, Camas, was the second-quarter 

winner in the National Screen Service 

trailer-return contest. Branch manager Ken 

Friedman of National Screen Service and 

Sterling Recreation Organization representatives 

Bob Bond and Jerry Vitus assisted in 

the drawing held Thursday (2) at National 

Screen Service. 

Mr. and Mrs. Thomas R. Peery announced 

"A Star Is Born!" Daughter Karen 

Elizabeth Peery was born Tuesday, June 16, 

at Burien General Hospital. Tom is manager 

of the Duwamish Drive-In here, Forman & 

United Theatres. 

Cinerama Releasing Corp. again ran a 

special 42-minute featurette on "Song of 

Norway," in 70mm, this time at the Cinerama 

TTieatre Monday (6). The picture 

opens Christmas Day at United's Cinerama 

Theatre. Those looking at the featurette were 

highly impressed. 

Screenings: Twentieth Century-Fox 

screened "Myra Breckinridge" in their 

screening room Wednesday (1) and American 

International Pictures screened "The 

Swappers" Wednesday (8) at the Jewel Box 

. . . United Artists and Sterling Recreation 

Organization sneak-previewed "Cotton 

Comes to Harlem" at the Music Box Thursday 

(2) with 'The Landlord" and "The Hawaiians" 

at the Seattle 7th Avenue Friday 

(3) with "The Cheyenne Social Club." 

New openings on the local scene: "Female 

Animal" and "The Man From O.R.G.Y." 

at the Paramount; "Beneath the Planet of 

the Apes" and "Games" at the Fifith Avenue, 

and "Cycle Savages" in the Bel-Kirk, 

Sno-King and Duwamish drive-ins. 

Denise Otton is the new cashier's clerk at 

20th Century-Fox, succeeding Kathy Mc- 

Carton, who recently migrated to Australia 

. . . Joe Rosenfield was on the Row from 

Spokane . . . "Count Yorga Vampire," 

American International, will open at the 

United ozoners Wednesday (15). 

Portland Airer Receives 

$100,000 Modernization 

PORTLAND—A new remodeling program 

at the Powell Boulevard Drive-In here 

has been announced by Moyer Theatres. 

Over $100,000 has been expended in doubling 

the size of the snackbar, including a 

unique design using an abundance of large 

plate glass windows, air-conditioning and 

the innovation of an almost self-service concessions 

operation with fast island-type 

checkout stands to eliminate customer waiting. 

All fast-service-type equipment has been 

used in the concessions stand and electric 

car heaters with rain guards have been provided 

for the patrons" comfort. 

Architect for the modernization was the 

Portland firm of Campbell, Yost & Partners 

and the general contractor was John Brockamp 

of Brockamp & Yaeger. These same 

firms have just completed the West Eleventh 

Twin Drive-In for the Moyer interests in 

Eugene. The Moyers own and operate five 

theatres in the Oregon area. 

Present to help with the rededication of 

the newly decorated Powell Boulevard 

Drive-In was 75-year-old Rose Moyer, 

matriarch of the Moyer family. She and her 

husband started with the Sellwood Theatre 

in 1933 and since that time she personally 

has opened 1 1 theatres by selling the first 

admission ticket. 

New WMT Staff Alignment 

Made by Col. Goldstein 


SPRINGFIELD—Western Massachusetts 

Theatres president Col. Samuel Goldstein, 

in a home office executive realignment, has 

named Betty Wheeler, on the circuit staff 

for the past 40 years, to the newly created 

capacity of assistant to the president. 

Francis Faille continues as general manager 

and Rose Orhbach, also with WMT for 

the past 40 years, continues to supervise the 

home office. 

The company is continuing an extensive 

remodeling program, the current project a 

reduction in seating of the Calvin, Northhampton, 

from 1,600 to 800. 

EVERY 

WEEK 

Opportunity 

in 

Knocks 

BOXOFFICE 

• CLEARING HOUSE for Classified Ads 

• SHOWMANDISER for Promotion Ideas 

• FEATURE REVIEWS for Opinions on Current Films 

• REVIEW DIGEST for Analysis of Reviews 

Don't miss any issue. 

W-8 BOXOmCE :: July 13. 1970

— 

— 

— 

— 

— 

— 

Eight Loop Newcomers 

Strike Up Fast Pace 

CHICAGO — "Myra Breckinridge" 

at the 

State Lake and "Catch-22" at United Artists 

were the stars among new arrivals, each 

grossing a resounding 300 per cent. Other 

newcomers did very well, too: "Two Mules 

for Sister Sara," 250 at the Oriental; "Rider 

on the Rain," 200, Playboy Theatre; "The 

Strawberry Statement," 225, Shangri La; 

"The Losers," 200, McVickers; "Fellini 

Satyricon," 175, Carnegie, and "The Hawaiians," 

175, Clark Theatre. 


Bismarck— Patton (20th-Fox), 18th wk 150 

Carnegie Fellini Satyricon (UA) 175 

Chicago Too Late the Hero (CRC), 2nd wk 150 

Cinema—Z (SR), 27th wk 175 

Clark The Howoiians (UA) 175 

Esquire Getting Stroight (Col), 2nd wk 200 

Loop—Cherry, Horry & Raquel (SR), 16th wk. ...225 

McVickers—The Losers (SR) 200 

Oriental Two Mules for Sister Sara (Univ) 250 

Playboy Rider on the Rain (Embassy) 200 

Roosevelt Beneath the Planet of the Apes 

(20th-Fox), 5th wk 175 

Shangri La The Strawberry Statement (MGM) ...225 

State Lake Myra Breckinridge (20th-Fox) 300 

United Artists Catch-22 (Para) 300 

Woods CoHon Comes to Harlem (UA), 5th wk. . .200 

"Myra Breckinridge' 500 

In Rousing KC Opening 

KANSAS CITY—The younger set got a 

break from exhibitors as six G-rated films 

were on the first-run agenda. Among the 

most popular were "The Out-of-Towners" 

with 435 per cent and "Darling Lili" with 

310, both in multiples. "Myra Breckinridge" 

lived up to its advance publicity and racked 

up an impressive 500 at Durwood's Empire 

1 and Metro 2. "Getting Straight"—starring 

Elliott Gould of "M*A*S*H" fame—bowed 

at Metro 3 and the Roxy with a solid 400, 

15-week veteran "M*A*S*H" re- 

while the 

mained in the area's "top five" category, 

registering an enviable 300 per cent at 

Towne 1. "Patton"—switching from roadshow 

rates to "popular prices"— picked up 

an additional 100 points over the previous 

week to tie with "M*A*S*H" at 300. A new 

entry, "Two Mules for Sister Sara," scored 

a composite 270 in a nine-theatre run. 

Capri, Parkway Two, Ranch Mart 2 Darling Lili 

(Para), 2nd wk 310 

Claco, Fairyland 2 Lost Flight (Univ) 115 

Eleven theatres A Boy Named Charlie Brown 

(NGP), 2nd wk 1 55 

Embassy I, II Stort the Revolution Without Me 

(WB), 2nd wk 275 

Empire 1, Metro 2 Myra Breckinridge (20th-Fox) 500 

Empire 2 The Strawberry Statement (MGM), 

2nd wk 125 

Empire 3 Patton (20th-Fox), 18th wk 300 

Empire 4 The Grasshopper (NGP), 4th wk 1 50 

Fine Arts—Z (SR) I3th wk 215 

Glenwood I Goodbye, Mr. Chips (MGM)729th wk. 100 

Glenwood II—Hello, Doiry! (20th-Fox), 29th wk. 225 

Kimo The Love Doctors (SR) 150 

Kimo South End of the Road (AA) .'. . lOS 

Metro 3, Roxy Getting Straight (Col) 400 

Midland, Parkway One, Ranch Mart 1— The 

Out-of-Towners (Para), 2nd wk 435 

Nine theatres Two Mules for Sister Sara (Univ) 270 

Plaza The Howoiians (UA) 1 50 

Towne I—M*A*S*H (20th-Fox), 15th wk 300 

Towne 2— Halls of Anger (UA), 2nd wk 75 

Airer License Is Denied 

ST. LOUIS—The Pagedale Board of 

Aldermen again turned down an application 

for an operators' license by the Olympic 

Drive-In. According to City Atty. Paul J. 

Boll, the theatre has operated without a 

license for several years. 

Commonwealth Transfers 

Jerry Mason to Clinton 

CLINTON, MO.—Taking over June 12 

as manager of the Commonwealth Theatres 

at Clinton was Jerry Mason, formerly of 

Springdale, Ark. Mason was manager of 

Commonwealth's Grove Drive-In in the Arkansas 

city and is an 11 -year veteran with 

the circuit. 

He said he would try to provide family 

entertainment for everyone at the two theatres 

in Clinton, the Crest and the 52 Drivein. 

Noting that the screen at the drive-in 

was being repainted. Mason said that plans 

are under way for remodeling of both theatres 

and should be started by early fall. 

Mason, who is single, succeeds Rocky 

English, who will manage the Grove Drivein 

at Springdale. 

Ribbon-Culling Opens 

Y&WOpenAirUnil 

BLOOMINGTON, IND. — A ribboncutting 

ceremony recently marked the 

grand opening of the Y&W Open Air Theatre, 

the area's newest drive-in, located 

north of the city on Highway 37. The de 

luxe airer booked a family-type double bill 

as the inaugural attraciton. Manager of the 

new Y&W Open Air is Herb Snow. 

Among those on hand for the formal 

opening of the entertainment facility were 

Dick Tricker, city manager for Indianapolis-based 

Y&W Management Co.; Dave 

A. Battas, manager of the Eastwood Drive- 

In. Indianapolis; Vern Young, president of 

Y&W Management Co.; manager Herb 

Snow, and Y&W executive Ray Howard. 

KANSAS CITY FILMING—Kansas 

City recently was the scene of a week 

of location shooting for "Shelia," the 

Getty-McDonald-Fromkess-Stonehenge 

production which is now being finished 

in Hollywood. The above photo was 

taken at the scene of a key sequence, 

at the Country Club Bank. With Richard 

A. McDonald (center), a partner 

in the production company, are Mrs. 

Ben Shiyen, who visited the set and was 

persuaded to appear in a scene at the 

bank, and John Neilson, who co-stars 

with Brenda Sykes who plays the tide 

role. 

Seek CATV Pacts in 25 

Windy City Suburbs 

CHICAGO—According to the latest reports, 

none of 25 western suburbs asked by 

a cable TV firm to permit its operations in 

those towns has agreed to do so. Scientific 

Communications, 909 East 31st St., La 

^ 

Grange Park, filed formal franchise applica- 

t 

tions in early June. Officials from several of | 

the towns have been invited to attend an 

open house for an explanation of CATV 

operation. 

Towns that have been approached for 

franchises are Bellewood, Berkeley, Berwyn, 

Broadview, Brookfield, Cicero, Clarendon 

Hills, Elmhurst, Forest Park, Hillside, 

Hinsdale, La Grange, Lyons, Maywood, 

Melrose Park, North Riverside, 

Stickney, Villa Park, Westchester, Western 

Springs, Oak Brook, Oak Park and River 

Forest. 

It was stipulated that the promoter would 

pay each village a percentage of its gross 

profits for exclusive rights. 

Barry Ostrow, production manager at 

Scientific Communications, said the firm is 

"hopeful that one of the 25 municipalities 

will commit itself as soon as possible." 

Ostrow said the 25 communities selected 

for franchise applications were picked because 

they could be served by exisiting commercial 

telephone land lines. 

Merrill J. Shepro, Scientific Communications 

president, predicts the service will cost 

$5 to $7 a month. 

According to State Rep. George Burditt 

(R-9th-La Grange), municipal revenue from 

cable TV franchises might replace property 

taxes and relieve financially troubled school 

districts. Burditt introduced bills in the 

house last year that would have given the 

Illinois Commerce Commission, rather than 

individual municipalities, the power to license 

promoters of cable TV. The bills 

failed. Burditt said further that commission 

standards might insure that the entire metropolitan 

area gets maximum tax revenue and 

maximum reception from the new system. 

Burditt stated earlier that he plans to 

reintroduce the bills in the 1971 session. 

He has encouraged municipalities to grant 

franchises in the meantime to gain revenue. 

General Cinema Launches 

Lombard, 111. Theatre 

LOMBARD, ILL. — General Cinema 

Corp.'s Yorktown Cinema I & II opened 

Friday (3) here, a suburb of Chicago. This 

brings the total number of units operated 

by the firm in 30 states to 180. 

Alan Teicher will manage the two new 

twin auditoriums, with seating capacity of 

1,118 and 773, respectively, under the 

supervision of Bernard Depa, General 

Cinema's division manager for the area. 

Dixie Theatre Reopened 

NEW MADRID, MO. — E. M. "Hot" 

Phillips has reopened the Dixie Theatre 

on Main Street in New Madrid, starting 

with weekends-only operation. 

BOXomCE :: July 13, 1970 C-1

— 

KANSAS CITY 

nichard "Dick" Conley, former National 

General Theatres executive, announced 

that he has bought the Strand Theatre building 

in Emporia, Kas., and is converting it 

into a new twin operation. The building is 

being gutted completely and the new theatre, 

which is under construction, will be 

named Petite 1 and 2. Opening date for the 

theatre is scheduled for September 15. Conley 

said the Petite twins will have a total 

of approximately 600 seats and will be the 

first of several theatres he plans to build. 

Johnny Wangberg, American International 

exchange manager, announced that Winston 

Brown, Commonwealth Theatres booker, 

was the winner of a color TV in AIP's 

three-week booking contest. For each AIP 

film booked during the contest period, an 

exhibitor had one ticket in the barrel, from 

which Chuc Barnes, executive secretary 

of the United Motion Picture Ass'n, drew 

the winner Monday (6). 

Evelyn Wilkerson, National General secretary, 

is on a two-week vacation in California 

. . . Dorothy Tolman, National General 

purchasing secretary, returned to work 

after 

vacationing. 

Buena Vista opened "The Boatniks" here 

on a six-theatre multiple Wednesday (8). 

This major summer release stars Robert 

Morse, Phil Silvers and Stefanie Powers . . . 

Debbie Wachter, 20th Century-Fox assistant 

cashier, spent the Fourth of July weekend 

at Lake Perry. 

Don Walker, Warner Bros, exploiteer, 

and his wife Laura Lou left Friday (10) 

for a dinner-meeting at the Columbus, Kas., 

country club of Merle Evens Tent Circus 

Fans of America's annual meeting. Walker 

said he and his wife would spend the weekend 

at their Crag O'Lea resort. 

FINER PROJECTION-SUPER ECONOMY 

Byron Shapiro, Columbia Pictures division 

manager, paid a visit to the local branch 

. . . Bill Jeffries, Columbia office manager, 

was on vacation. 

Ron Minnick, 20th Century-Fox regional 

exploiteer, reported that "Myra Breckinridge" 

opened at AMC's (Durwood) Empire 

and Metro theatres to a smashing first week. 

Also, the first week of "Patton" on a nonroadshow 

basis opened very successfully at 

the Empire. 

Lucille Hathom, Calvin Productions, is 

vacationing in the Black Hills, Yellowstone 

and the Grand Tetons with her son and his 

wife for one week . . . Virginia Applegate, 

Universal Pictures head inspector, is vacationing. 

Goldie Woemer, retired 20th Century- 

Fox contract clerk, will attend the L\.TSE 

convention in Cincinnati, which convenes 

Monday (20). She will represent Local 810, 

Theatrical Wardrobe Attendants, as a delegate. 

On the return trip, Goldie plans to 

visit her hometown of Louisville, Ky. 

Condolences to Bob Johns, Universal Pictures 

office manager and head booker, on 

the death of his brother-in-law, who died 

early Monday morning (6). Services were 

held Wednesday (8) in Des Moines. 

Oscar Johnson, Hiawatha, Kas., exhibitor, 

has entered the hospital for treatment. Johnson 

is in Bergen Mercy Hospital, Omaha, 

for an undetermined length of time . . . 

Ralph Hacker, Cinerama branch manager 

for St. Louis and Kansas City territories, 

was in town . . . H. E. McManus, Avco 

Embassy Pictures, was seen on the Row. 

United Artists screened two features last 

week at Commonwealth screening room 

Tuesday (7) "Underground" and Friday (10) 

One 

Day 

Service! 

Write 

for 

SomplM 

PROGRAMS • HERALDS 

INDOOR & DRIVE-IN THEATRES 

THEATRICAL ADV. 

CO. 

24001 SOUTHFIILD ROAD 

SOUTHFIELD, MICHIOAN 4M7S 

"Love Is a Funny Thing" . . . UA 

will 

screen "Mississippi Mermaid" Tuesday (14) 

at Commonwealth at 1:30 p.m. 

Out-of-lown exhibitors seen on the Row: 

From Missouri—Harold Owens, Seymour; 

Glen Hall, Cassville; Scott Fleener. Gravois 

Mills; Fred Wilcox. Gallatin; Howard Griffin, 

Jefferson City; Frank Weary jr., Henrietta, 

and C. H. Hickman, Eldorado Springs. 

From Kansas—Steve Bagby, Hays; Hank 

Doering, Garnett, and Jay Wooten. Hutchinson. 

Forty years ago, according to the column 

by that name in the Kansas City Times 

Monday (6), Richard Dix was in "Shooting 

Straight" at the Mainstreet, where Baby 

Rose Marie was on stage in person. Clara 

Bow starred in "True to the Navy" at the 

Newman. "Dangerous Dan McGrew" with 

Helen Kane was at the Royal and Lon 

Chaney was in "The Unholy Three" at the 

Loew's Midland. 

Most of Filmrow was closed Friday (3) 

in recognition of the Fourth of July holiday 

weekend. 

Festivities Mark Bow 

Of Town and Country 

MISHAWAKA, IND.—The first event 

on the opening-day program Thursday (2) 

for ABC-Great States' new Town and Country 

Theatre, located on Hickory Road near 

McKinley Avenue in Mishawaka, was a 

"balloon race" for children. 

Beginning at 11 a.m., youngsters placed 

name tags on helium-filled balloons and released 

them. The ones that traveled the 

longest distance won prizes both for finders 

and senders. 

At noon, a nine-member combo from 

Clay High School, called "Chicago's Exit," 

performed. The 1,200-seat theatre opened its 

doors to the public at 1:30 p.m. with "The 

Boatniks" as the first film attraction. 

A champagne christening ceremony at an 

invitational preview Tuesday night, June 30, 

launched the Town and Country as the area 

flagship showplace of ABC-Great States. 

"Patton," 20th Century-Fox, was shown at a 

special performance Wednesday night (1) 

for the benefit of St. Joseph's Hospital of 

South Bend. 

CREENS 

Ask Your Supply Dealer or Write 

HURLEY SCREEN COMPANY, Inc. 

2« Sorah Driva rormlngdola, L. I., N. Y., 11 715 

thexptre equipment 

"Everything for the Theatre" 

1J9 No. CAPITOL AVU INDIANAPOLIS, I ND. 

Hopper Elected to Board 

Of Battlefield Mall 

SPRINGFIELD. MO. — Bill Hopper, 

manager of the new Century 21 Theatre, 

has been elected to the board of directors of 

the Battlefield Mall here. 

CARBONS, Inc. ^ Bok K, Ccdor Knolls, NJ. 

"'âu ^ mane — *?e'4 U C^ ^«nc' 

In Mluourt—National Thoatra Co., «•"»«» CHr—"'-»•" 

National Thaatr* Supply, St. Loul»—•49-0B60 

In Kania»—Mld-Conlln«nt Tliaatr* Co., Kansas City—IJJ-S07* 

C-2 

BOXOFTICE :: July 13, 1970

Hllliil 

iMM 

0iiiiim:i^ 

W^ /Â 

sP 

Vincent PRICE 

// 

Ss 

EDGAR 

ALLAN 

POE probes 

new depths of 

HORROR! 

^ 

s^vEl 

1^ 

ALSO STARRING 

EssyPERSSON 

• 

Hugh GRIFFITH... Elisabeth BERGNER.-oona-I^ 

SCREENPLAY BY STORY BY PRODUCED AND DIRECTED BY EXECUTIVE PRODUCER wULwK 

TIM KELLY and CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M. HEYWARD .« AMERICAN INTERNATIONAL p,ctu.. 

CONTACT YOUR American internaiio 

CHICAGO 

Vic Bernstein 

32 West Randolph St. 

Suite 716-720 

Ckicaae. Illinois 60601 

332-4755 

INDIANAPOLIS 

Tom Goodman 

411 Illinois BIdg. 

Indianapolis, Indiana 46204 

Tele.: (317) 634-4952 

KANSAS CITY 

John Wongberg 

1703 Wyandotte St. 

Kans4U City, Missouri 64108 

Tele.: (816) 421-2324 

m 

*I970 American International Pictures, tnc 

ST. LOUIS 

George Phillips 

Humboldt Building 

539 N. Grand Blvd. 

«» '"•"« Missouri 63103

ST. 

LOUIS 

J^yra Manning, United Artists, was installed 

as WOMPI president for the 

1970-71 term at the annual dinner of the 

group held June 17 in a private dining room 

at Slay's Restaurant. The 50 guests were 

welcomed by retiring president, Eileen Sessel, 

Avco Embassy, and following the invocation 

by Fan Krause and the dinner, Dolores 

Strinni, Paramount, officiated at the 

candlelighted ceremonies, with other members 

of the new slate including Donna Potts 

and Mary Jo Knauft, first and second vicepresidents; 

Eileen Sessel, recording secretary; 

Shirley Volk, corresponding secretary. 

and Phyllis Thompson, treasurer. Special 

guests included honorary member Bess 

Schulter and co-WOMPI Jimmy James, exhibitors. 

The father of Dorothy Dressel died June 

26 following a long illness. Miss Dressel was, 

for many years, a Filmrowite and active 

member of WOMPI. 

Thirteen "Super Soul" recording stars donated 

their time and talents Wednesday evening, 

June 24, performing on stage at Arthur 

Enterprises' Fox Theatre on behalf of 

the St. Louis Educational Assistance Fund. 

CE. BERRY 

Janitorial Service, Inc. 

4 North 8th Street 

St. Louis, Missouri 63101 

RELIABLE 

SERVICE 

Day and Night 

BOHDED AND INSURED 

Specialists in Theatre Cleaning 

(314) 241-5385 

It was a KATZ radio presentation, with 

KATZ deejays serving as emcees. 

Shirley Clarke, experimental filmmaker 

from New York, showed and discussed several 

of her films at Webster College Monday 

(6), with a 1:30 p.m. matinee of three short 

films, "Bridges-Go-Round," "In Paris Parks" 

and "Dance in the Sun." An 8 p.m. showing 

and discussion was held for "Portrait of 

Jason." Both showings were in the Loretto- 

Hilton Center on campus and were presented 

in conjunction with the college's summer 

communications institute . . . Wohl Center 

is featuring a summer film series with showings 

every Tuesday at 8 p.m. through 

August 25. 

Webster College has scheduled a series of 

five Charlie Chaplin films with two showings 

each Monday evening. "City Lights" 

and "Gold Rush" already have been shown. 

Future attractions are: "The Great Dictator" 

Monday (13); "Modern Times" Monday 

(20), and "Monsieur Verdoux" Monday 

(27). The Chaplin series also is a part of 

the school's communications institute, which 

will be in session through Tuesday (28). 

Sam Levin, life member of NATO of 

Eastern Missouri and Southern Illinois, and 

Mrs. Levin flew to California to attend a 

wedding. 

Decision Postponed 

On DesPeres Complex 

ST. LOUIS—Another delay has been encountered 

by the decision of the DesPeres 

Board of Aldermen to defer action on a request 

by Wehrenberg Theatres for a special 

use permit to construct a theatre-office 

complex. 

The delay was agreed upon after some 

aldermen expressed a desire to further 

scrutinize development plans for the project, 

with apparently the biggest problem in 

the minds of the aldermen being whether 

the four-theatres-in-one proposal presented 

is the most suitable design for the site of 

the complex located on a five-acre tract at 

the northwest corner of 1-244 and Manchester 

Road. Some concern was expressed 

that the width and seating of the four theatres 

were "too compact." The four cinemas 

would be approximately 30 feet wide, with 

two auditoriums seating 340 and two seating 

260. 

Other discussion ranged over traffic, 

sewers and the checking of the ages of 

youths if R and X-rated films are shown. 

Wehrenberg spokesmen answered all questions, 

apparently to the satisfaction of the 

aldermen. A majority of the board expressed 

a willingness to vote on the issue; however, 

a special meeting was set up for voting 

action on the request. 

As expected, the only opposition came 

from a DesPeres resident whose house faces 

the site and who again asked the board to 

restrict legally the showing of R and X- 

rafed films at the theatre. He repeated his 

(Continued on page C-6) 

C-4 BOXOmCE :: July 13. 1970

\A/ORLD 

ADVENTURE 

L; "* 'ttfhm^^ 

INC. 

IS PROUD TO 

^HE NEAR- 

OUR FIRST AU 

OUTDOOR 

LETION OF 

HENTIC 

NTURE,„ 

T 


A HUNT IN 

AFGHAMESTA 




Csk 


TO BE BACKED BY MASSIX/E 

PRE-OPEIMIIMG TELEVISION 

RADIO, IMEWSPAPER CAMPAIGNS 


.-.iW 



PHONE: 206-624-8390 

r>5'b>^

. 

CHIC A GO 

Qongratidatioiis to Marvin Rose of Filmack 

on his recent marriage. Marvin has 

been associated with Filmack for 27 years. 

Lon Abramson, executive director of the 

National Ass'n of Concessionaires, reminds 

NAC members of this year's joint Northeastern 

regional conference of NAC, combined 

with the eighth annual regional convention 

of the Theatre Owners of New England, 

to be held August 17-20. The site is 

the Mount Washington Hotel, Bretton 

Woods, N.H. This marks the seventh consecutive 

year that NAC and TONE meet as 

one body. 

Otto Preminger was in town Thursday (9) 

to talk about his latest, "Tell Me That You 

Love Me, Junie Moon," starring Liza Minnelli 

. . . "Chisum," scheduled to open at 

the Roosevelt Theatre, bowed instead at the 

larger Chicago Theatre Friday (3). 

Jerry Usher, night manager at the Loop 

Theatre, enjoyed a two week vacation in 

San Juan . . . Alice Dubin, head booker for 

American International Pictures, vacationed 

for one week . . . Ralph Banghardt, Midwest 

exploitation manager. Cinerama Releasing 

Corp., is winding up a vacation in 

the East. 

Jack Gflbreth, head of Gilbreth Films, 

returned from California, where he attended 

the wedding of Russ Meyer and Edy Williams. 

Another Sunshine Coach will be pre- 

ForTheBESTESTAnd 

fASTsESf 

spec! 

OR0» moMrl LMACK 

132S S.Wabash . Chicago.6060S 

ERCHANTS 

ADS WADE 

TO ORDER 

COLOR 

e/w 

MUSIC or 

VOICE 

sented to La Rabida by the Variety Club of 

Illinois. This coach, the eighth, will be given 

in honor of Arthur Holland, past barker, of 

the Malcolm-Howard Advertising Agency. 

The Loyola University Medical Center 

offers supporters two choices in tickets for 

its benefit premiere of the film "Hello, 

Dolly!" Tuesday (14) at Cinema 150, Oak 

Brook. The $50 tickets give purchasers 

choice seats and a candlelight after-thetheatre 

supper at the nearby Drake Oakbrook 

Hotel. For $15, ticket-holders can 

listen to a lobby musical before the show 

and during intermission. 

Bob Balaban, son of the Elmer Balabans, 

has been signed for an important role in 

"Making It" by 20lh Century-Fox president 

Richard D. Zanuck. The Balabans have been 

the recipients of numerous compliments for 

Bob's performance in "Catch-22," currently 

showing at the United Artists Theatre. 

Sig Sakovfixa is dedicating his first record 

release on the Mishawaka label to the new 

ABC-Great States Town and Country Theatre. 

The record company is named Mishawaka 

because owner Gordon Wagner, the 

"steel tycoon," has a plant there. 

The nevf operating schedule at the Clark 

Theatre in the Loop is 9 a.m. until midnight 

but there is a possibility that there will be 

midnight shows on Friday and Saturday 

nights. The Clark ended a 22-year policy of 

"a different double feature every day" June 

26, when "The Hawaiians" started a singlefeature, 

first-run program. Policies made 

famous at the Clark, such as "ladies gal-lery 

for gals only" and its special senior citizens' 

price reduction, will continue. Also, Bruce 

Trinz, co-owner and manager of the Clark, 

said the Clark tradition of catering to film 

buffs will not end completely. He hopes to 

screen as many "tasteful" art films as possible 

and may occasionally run brief film 

festivals similar to his traditional policy. 

Maurice F. Glass, in charge of realty for 

Start BOXOFFICE coming . . 


825 Von Brunt Blvd.. Kansas City, Mo. 64124 

D Q 2 yean for $12 (SAVE $2) 1 year for $7 

n PAYMENT ENCLOSED D SEND INVOICE 

ThcM rates for US., Conado, Pan-America only. Other countries: $10 a year. 

THEATRE 

STREET 

ADDRESS 


NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

ABC-Great States, is doing the groundwork 

for another new theatre. The new ABC 

structure will be located at Marquette Mall, 

Michigan City . . . Lee Heidingsfeld, Buena 

Vista branch manager here, sjsent a few days 

in the Indianapolis office. 

Ron Wise of the Variety Club was married 

to Dorothy Gebhardt. 

Publicist Paul Montague rode a lead 

motorcycle in escorting producer Joe Solomon 

of "The Losers" and two of the film's 

stars, Adam Roarke and John Garwood. 

"Woodstock," which was a top grosser at 

the State Lake during its eight-week run, 

moved into the Nortown, Chicago; the Coronet, 

Evanston, and the Lake, Oak Park . . . 

"Beneath the Planet of the Apes," which 

turned out to be the top draw on State Street 

this year, remained at the Roosevelt until 

Friday (10), followed by Russ Meyer's 

"Beyond the Valley of the Dolls." 

Aldermen Delay Decision 

On Complex in DesPeres 

(Continued from page C-4) 

threat to sue city officials for damages if 

such films are shown. 

City officials have replied that municipal 

anti-obscenity laws have proved difficult to 

enforce because the matter of "obscenity" is 

almost impossible to define legally. 

The city has been assured by Wehrenberg 

officials that they would make an effort to 

exhibit films that would appeal to family 

audiences. City officials observed that they 

would rely on this policy and that they will 

act if allegedly "obscene" films are shown 

regularly at the theatre. 

The complaining neighbor said that he 

will seek a ruling from the board of adjustment 

as to whether the permit should delineate 

the type of pictures that can be 

shown if the permit is approved by the 

board. 

Fanfare's 'The Losers' 

Begins Chicagoland Run 

CHICAGO—Fanfare Films' "The Losers" 

opened Friday, June 26, at the Mc- 

Vickers Theatre in the Loop, it was announced 

by Joe Solomon, president. 

The ojjening was heralded by personal 

appearances of Adam Roarke and John 

Garwood, who were in Chicago with Solomon. 

A scene in MGM's "Dark Shadows," 

filmed at the Lyndhurst estate in Tarrytown, 

N.Y., was made in an indoor swimming 

pool large enough to require a lifeguard 

and a rowboat. 

!SS59Q9î^fi6S8SS 

Lee ARTOE REFLECTORS 

C.6 BOXOmCE :: July 13, 1970

Why is this man 

moonliglitiiig? 

Gordon M. Metcalf, Chairman of the Board, Sears, Roebuck, and Co. 

Why did one of the busiest executives in America tal

Jack Clark 

For nth Year; 

CHICAGO—Marking his 11th year as 

president of an exhibitor association in 

Illinois, Jack Clark again was re-elected 

along with his fellow officers to head the 

National Ass'n of Theatre Owners of Illinois 

in the year ahead. The election took place 

at the organization's annual luncheon meeting 

June 26, attended by some 70 exhibitor 

members, at which the following exhibitor 

leaders also were re-elected: 

Vice-presidents Henry G. Plitt, 

Heads NATO of Illinois 

Others Re-Elected 

president 

of ABC-Great States, and George Kerasotes, 

head of Kerasotes Theatres; treasurer, Robert 

Bachman, general manager of L&M 

Theatres, and secretary. Bene Stein, general 

manager of Golf Mill Theatres 1 and 2. 

Plan December Debut 

For Wood Dale Cinema 

WOOD DALE, ILL.—Residents of the 

Wood Dale area will have a 680-seat hardtop 

in the Georgetown Shopping Center by 

December 1, according to William Tedman, 

vice-president of Kolfax Builders Co. Kolfax 

has signed a lease with James Difalco 

and Alexander Pope, theatre sponsors, for 

construction of the movie house to start in 

the near future. 

TTie new theatre will be erected next to 

the Jewel Food Store on Irving Park Road 

and will conform to the present Georgetown 

architecture. A stadium-type building, with 

one-floor capacity, the proposed structure 

is scheduled to be ready for moviegoers 

by December 1. 

A theatre for Wood Dale has been the 

primary interest of Dino Janis, village commissioner, 

active in negotiations for the past 

couple of months. At one time Janis claimed 

to have four sponsors for the theatre but 

negotiations disintegrated until Difalco and 

Pope officially announced sponsorship of 

the project. 

Both Wood Dale and Itasca have long 

sought construction of a cinema but sponsors 

were reluctant to come forth with the 

necessary capital for the project. The new 

indoor theatre will be the closest movie 

house for residents in Bensenville, Wood 

Dale, Itasca, Roselle and possibly Addison. 

"A theatre for our young people has been 

lacking for a long time," Janis affirmed. 


THE CHOICE IS BETTER . . . 



• TRA1LERETTES • DATE STRIPS 


Ceroid L. Koriki. Prc

Wometco in Strategic 

Economic Position 

MIAMI— Mitchell Wolfson, president of 

Wometco Enterprises, in a speech before the 

New Yoric Society of Security Analysts, 

stated that properly run, leisure-time businesses 

are affected last and least by economic 

slowdowns, according to an article in 

the Miami Herald. 

"In other words," Wolfson said, "during a 

recession—and we are going through one 

now regardless of what some government 

economists may want to call it—^most people 

postpone expenditures for major items such 

as automobiles, household appliances and 

furniture, but they continue their expenditures 

for such items as Coca-Cola, hamburg- 

theatre tickets and candy bars." 

"However, no company is 

ers, 

He continued: 

recession-proof and we are not saying that a 

prolonged or severe economic recession 

would not affect us. But I think it is fair 

to predict that in such an event, Wometco 

and companies like us would be affected 

last and least." 

Richard E. Wolfson, senior vice-president 

of Wometco, and Arthur H. Hertz, vicepresident 

and controller, also spoke at the 

meeting. 

Richard Wolfson told the analysts, "The 

South Atlantic will provide great growth potential 

for Wometco in spite of the fact that 

the area is now beginning to experience what 

we believe is 

a short-term slowdown due to 

general economic conditions throughout the 

country and may cause some softness in our 

vending division during the third quarter." 

Hertz pointed out that Wometco's financial 

strength is at its highest level in 

corporate history, and, "We are in an excellent 

position to make some very good acquisitions 

at the appropriate time." 

Hendersonville Theatres 

Buys Carolina Theatre 

HENDERSONVILLE, N.C.—The Carolina 

Theatre here has been sold to 

Hendersonville 

Theatres, local firm which also 

operates two local drive-ins, and which is 

headed by James Northington, president and 

general manager. The theatre was sold by 

Wilby-Kincey. 

Northington said the Carolina will undergo 

a complete renovation soon, costing 

about $150,000, and including four-track 

stereo sound, a screen to show 70mm films, 

new lounge-style seating and complete redecoration 

as well as reactivation of the 

stage area for presentation of special productions. 

Martin Morgan, former television and 

radio producer-director who will be in 

charge of special events for the theatre, 

said a number of programs are being 

planned and will be announced soon. 

New Mini-Theatre Opened 

In Thomasville Shop Area 

THOMASVILLE, GA.—A new 252-seat 

mini-theatre, named the Rise, has been 

opened in the Gateway Shopping Center 

'SONG OF NORWAY' PREVIEW—A segment from Cinerama Releasing 

Corp.'s "Song of Norway" was held recently at Martin's Georgia Cinerama Theatre 

in Atlanta. Pictured, left to right, at the screening are Harry Buxbaum, CRC vicepresident 

and general sales manager. New York; Robert Hosse, vice-president in 

charge of Martin's Atlanta buying and booking office; 

Tom Sawyer, Jacksonville, 

chief buyer for Florida State Theatres; Robert Miller, Washington, D. C, CRC 

Southern division manager, and Robert Hames, the company's Atlanta exchange 

manager. The picture is scheduled for a world premiere simultaneously in New 

York City (at the Cinerama Theatre) and in Oslo, Norway. 

here by Nat M. Williams jr., 

head of Interstate 

Theatres, which also operates the Hi- 

Wa, Rose and Ritz theatres here and others 

in the area. 

"There's a trend across the nation to 

build movie theatres in shopping centers," 

Williams said, "so we decided to set up at 

Gateway Shopping Center. The theatre has 

automated equipment, he added. 

Williams named Mrs. Mildred Willis of 

Pelham, N.C, to manage the new theatre. 

She has been with Interstate for 31 years. 

Reade's Atlanta Theatre 

Now Has New Manager 

ATLANTA—S. R. "Steve" Buck, manager 

of Walter Reade's Atlanta Theatre 

here, took off for San Francisco Thursday 

(2) after a delayed action transfer finally 

jelled. Some six weeks ago Buck was informed 

that he was being sent to San Francisco 

to become assistant to West Coast 

manager Walter Kessler, whose territory includes 

Oregon, California and Nevada. 

Buck will ride herd on the five Reade theatres 

in the San Francisco area. 

His departure was delayed several times 

after his staff at the Atlanta had given a 

party in the theatre lobby and showered him 

with gifts. At long last the new manager, 

Ben Catlin of Woodbridge, N.J., made his 

appearance and Buck was free to go. The 

staff did NOT give him another party. 

Buck came to Atlanta from Washington, 

D.C., a little more than a year ago. Catlin 

has been with Reade for two and one-half 

years as manager of the Woodbridge Theatre. 

A native of Detroit he started as an 

usher in the Michigan Theatre of the Nederlander 

circuit and within five years was 

manager of that theatre. He then went with 

the Butterfield chain as manager of the 

Michigan Theatre in Lansing. Later he 

owned and operated three theatres in suburban 

Detroit, subsequently returning to the 

Butterfield chain, then resigning to join 

Reade. 

Consolidated Opens 

Greenville Tower 

GREENVILLE, S.C. — The new 650- 

seat Tower Theatre has been opened in the 

Bell Tower Shopping Center here by Consolidated 

Theatres of Charlotte. 

Construction on the free standing building, 

designed by Joe Hiller, architect, was 

moved forward to coincide with other grand 

opening activities in the shopping center, 

according to Edwin Pettitt, manager for the 

circuit here. 

The theatre features a black ceiling, golddraped 

walls and red-carpeted aisle with 

black, blue and green color accents. At the 

rear of the auditorium is a sound-proof 

corridor allowing easy exit after showings 

without disturbing remaining patrons. The 

theatre also has a large lobby with a modern 

concession stand, and the exterior is enhanced 

by a roof of cedar shake shingles of 

Mansard design. 

On a visit here prior to the opening, 

Frank H. Beddingfield, a principal of the 

Charlotte theatre chain, said, "Our location 

here is excellent. In combination with a 

well-operated modern theatre facility, it 

should give us consistently good patron 

support." 

Donald Dewar to Manage 

New McGuire Theatre 

DAYTONA BEACH, 

FLA. — Donald 

Dewar of Orlando, formerly with Martin 

Marietta Corp., has been named manager of 

the new Chris McGuire theatre in Grant's 

Plaza Shopping Center here, a franchise 

operation controlled by Star Theatres, 

headed by William A. Scott of Orlando. 

A contest now is under way to name the 

new house. Scott also heads Hit Theatres, 

franchise holder for the twin theatres now 

under construction in Semoran Village here. 

BOXOFFICE :: July 13, 1970 SE-1

NEW ORLEANS 

pUmrow was closed Friday (3) enabling employees 

to enjoy a three-day July 4th 

holiday. Among those leaving on weekend 

trips were Jean Dolan, Blue Ribbon Pictures, 

headed for Houston, Tex., and Don 

Woods. Gulf States Theatres, destination unknown. 

Mark Tenser, Crown International Pictures, 

came in to set up the campaign for 

the opening of "Weekend With the Babysitter" 

with George Pabst of Blue Ribbon 

Pictures. Crown distributor in the New Orleans 

and Memphis territories. "Weekend 

With the Babysitter" is scheduled to break 

in thirty spots July 16. 

D. L. Rushing announced he had closed 

the Navy Point Theatre at Warrington, Fla. 

as of June 27 ... A news clipping from 

Doyle Maynard of Natchitoches, La., reveals 

that his son, Maj. Truman Maynard, 

graduated from the U.S. Army Command 

and General Staff College at Ft. Leavenworth, 

Kas., June 5. Major Maynard, an 

infantry officer, was one of 252 officers in 

the class named to the commandant's list, 

representing the upper 20 per cent of the 

class in academic standing. Prior to attending 

the ten-month course, Major Maynard 

was stationed at Ft. Hood, Tex., with the 

III Corps. He will remain at Ft. Leavenworth 

for an assignment as an author-instructor 

in 

the department of division operations 

at the CGSC. Major Maynard gradu- 

ÎIOIKING SERVICE 

'^heotre Booking & Film Distribution" 

221 S. Churcli St., CKarloHe, N.C. 

Frank Lowry . . . Tommy Wliit* 

Frank Engelfried 

Phone: 375 7787 

HARD-TOP OR DRIVE IN THEATRES! 

SEE VS FOR EQUIPMENT 

Compltrtc Conccvwoo Supplxi—Candy lo Popcom 

HODGES THEATRE SUPPLY CO. 

ated from Natchitoches High School in 1955 

and received his bachelor's degree from 

Northwestern State College in 1960. He was 

commissioned through the ROTC program 

at Northwestern and entered on active duty 

in the Army in March 1960. 

News items from Tent 45: Dutch treat 

supper crew meeting was held on July 6 at 

the club quarters including the committee 

chairmen and co-chairmen. The dinner, 

style show and bingo sponsored by the 

Ladies of Variety on May 29 was a great 

success. The food was delicious and the 

style show, with fashions from Jacobson's 

Fashion Center, were lovely. After the style 

show, bingo was played. 

Barker Eddie Delaney is recovering nicely 

after sustaining a ruptured appendix . . . 

Sympathy to Mrs. Fran Armstrong and 

family in the death of Albert E. Gaudin, 

her brother ... On the get well list is Camille 

Giammo's mother after a spell of 

heart trouble . . . Nelda Gerber is out of 

the hospital . . . Imelda Strickland's foot is 

improving nicely and Catherine Caruso is on 

the "recovered" list. 

At the LOV June luncheon, Margaret 

Flynn won the Half 'n' Half pot of $25. 

Mrs. Al Sullivan won the flowers by Finnin 

certificate. Theatre tickets were won by 

Marion LeBon, Mrs. Lester Hoppe, Shirley 

Matthews and Lucille Edwards. A sugar and 

creamer were won by Catherine Caruso; 

candlestand and candle by Ida Miche; fruit 

compote by Claire Swoop; fruit bowl by 

Lucia Piazza; dinner for two with cocktails 

at JC Restaurant by Bennie Langenstein and 

the prize for the most guests was again 

awarded to Millie Young. The beautiful 

Chinese ginger jar, donated by Alva Santoine. 

was won by Mrs. Fads Poitevent. 

Harvey Warm, general manager for 

Trans-Lux Cinerama, is crowing about his 

engagement of "Woodstock." In its first 

week, "Woodstock" has broken all house 

records and Warm has experienced no problems 

with the younger generation, the hippies 

and the yippies, who are flocking to 

see the picture. 

Warner Bros.' "Death in Venice" is based 

on Thomas Mann's short story of the same 

title. 

New Theatre Planned 

For Asheville, N. C. 

ASHEVILLE, N.C.—A new luxury 

motion 

picture theatre will be built in the Biltmore 

Plaza (formerly Southside Shopping 

Center) here, it was announced by A. Foster 

McKissick and Fred S. Curdts of Winyah 

Bay Theatres of Easley, S.C. 

The theatre will be named the Biltmore 

Cinema and will include the installation of 

the new Ultra-Vision system, as well as 

rocking chair seats and wrap-around stereo 

sound. 

"We shall endeavor to exhibit those films 

with family appeal and we are hopeful that 

more pictures of this type will be made," 

Curdts said. 

CHARLOTTE 

pisdon S. Fort was honored upon his retirement 

from Carolina Film Service at a 

covered dish luncheon prepared by the girls 

at Carolina Film Service. Sharing honors 

with him was his wife Margaret. Asked how 

he intended to spend his spare time. Fort 

said, "I guess I will make and sell chowchow 

and take care of my birds." He and 

his wife were guests at the Women of the 

Motion Picture Industry 15th installation of 

officers banquet at the Terrace Room of the 

Barringer Motor Inn June 27. 

Mildred Hoover, Paramount, is vacationing 

with her son and family at Callaway 

Gardens in Pine Mountain. Ga. . . . Kathy 

Slaughter, teenage daughter of Barney and 

Virginia Slaughter, Paramount, had the time 

of her young life touring such cities as Atlanta, 

New Orleans, Dallas. Los Angeles and 

San Francisco, with a religious group called 

the Good Life. She left with the group on 

June 12 and was due home Thursday (9). 

Mrs. Betty Beck, Paramount, is recuperating 

after major surgery four weeks ago at 

Cabarrus Memorial Hospital in Concord . . . 

Stanley Schneider. Colony Theatre, Raleigh, 

who suffered a mild heart attack a few 

weeks ago. is doing nicely and expects to be 

released from Wake County Hospital soon. 

% i 

'»»< '''''> 

So, 'Pply 

cf>* 

National 

'* 

^ z

Vincent PRICE 

1' 

ALSO STARRING 

EssyPERSSON • HughGRIFFITH.„,ElisabethBERGNER.."ooNA 

SCHtENPLAY BY SIOSY BY PRODUCED AND DiRECItD BY EXECUTIVE PRODUCER wULUK 

^'' 

TIM KELLY and CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M. HEYWARD .« AMERICAN INTERNATIONALpicure 

CONTACT YOUR American Internatio 

URLOTTE 

Walter Pinson 

311 So. Church Street 

Choriotte, N.C. 28202 

Tele: (704) 375-5512 

Henry Hammond 

399 So. Second Street 

Memphis, Tenn. 38103 

Tele.: (901) 526-U2S 

Glenn Simonds Charlie King 

193 Walton Street, N.W. 202 Florida Theatre BIdg. 

Atlanta, Georgia 30303 12> Eoft Fonrth Street 

Tele.: (404) 68»-9845 JodoMiTlile, Florida 32202 

GF 

*1970 American International Pictures. Inc. 

NEW ORLEANS 

Mamie Dureau 

215 S. Liberty Street 

New Orleans, La. 70112 

Tele.: (504) 522-«703

—— 

MEMPHIS 

Kfrs. Gene Williams, operator of Ritz Theatre 

at Parkin. Ark., is now also operating 

Music Mountain Drive-In at Horseshoe 

Bend, booking and buying for out of Memphis 

. . . Charles Pabst, Blue Ribbon Pictures, 

visited Charles Arendahl, Memphis 

manager for the company; Don Kay, Don 

Kay Pictures, visited Fordyce Kaiser, local 

manager, and Bill Blevins, Blevins Popcorn, 

visited the company's Memphis office. 

Ken Goderre, Plaza Theatre manager, underwent 

heart surgery at Methodist Hospital 

. . .Socco Martin had surgery at Methodist 

. . . Marvin Lowry, manager of Blevins Popcorn, 

r«cently had surgery for a ruptured 

disc, and is now convalescing at his home. 

Variety Qub now has its state and local 

license to sell mixed drinks. Up to now, 

there were lockers and private bottles. Chief 

barker Conrad Bach announced the new picture, 

"Wuthering Heights," will have a 

Memphis premiere in December or January 

with all proceeds going to Variety projects. 

SE-4 

important 

News for 

Drive-in Theatre 

Operators! 

The Revolutionary New 

IN-CAR 

REPELLENT 

^W 

MlMBDl 

GUARANTEES 

NO MORE 

MOSQUITOES 

GNATS or 

SAND FLIES 

Ejra-Cotching 

CMint«r Diaptoy 

PIC 

The picture is being made available by 

James H. Nicholson, president of American 

International Pictures. 

use student Wins 1970 

Mayer Foundation Award 

From Western Edition 

LOS ANGELES—Trace Johnston of La 

Jolla, Calif., a 21 -year-old junior student 

in the University of Southern California's 

division of cinema, has won the $1,800 

Arthur and Lillie Mayer Foundation (New 

York) award for 1970. This scholarship is 

given annually to assist a young filmmaker, 

whose previous work indicates marked 

talent, enabling him to complete a new 

project. 

Johnston's new film will be entitled "The 

Keymaker." It will be in color and will run 

approximately 20 minutes in length. 

Recommend Zone Change 

OCALA, FLA.—The local planning and 

zoning commission has recommended to the 

city council that zoning changes be made to 

permit the construction of a new 750-seat 

twin theatre here by Wometco Enterprises. 

The city council must act upon the recommendation 

before construction can be 

okayed. 

PROTECT YOUR 

PATRONS, YOUR 

BUSINESS AND 

YOUR POCKETBOOK 

WITH 

Corporation, 28-30 Canfield St., Orange, N.J. 07050 

For Inquiries or Orders— Call Collect 

201-673-2585 

Warehouses Throughout United States and Canada 

'Beneath Planet' 400 

In Memphis Premiere 

MEMPHIS—"Beneath the Planet of the 

Apes" came to town and at once established 

itself in the class with "Patton" and "Airport" 

as one of this summer's most exciting 

boxoffice attractions. The newcomer posted 

400 at the State, compared with 450 for the 

fourth week of "Airport" at the Park Theatre 

and 425 for the 16th week of "Patton" 

at the Crosstown. 


Crosstown Patton {20th-Fox), 16th wk 425 

Guild The Magic Gorden of Stonley Sweetheort 

(MGM), 2nd wl< 75 

Maico Two Mules for Sister Soro (Univ), 4th vtk. .100 

Memphian Anne of the Thousand Days (Univ), 

5th wk 350 

Palace Barquero (UA) 1 00 

Paramount—Woodstock (WB), 7th wk 100 

Park Airport (Univ), 4th wk 450 

State Beneoth the Planet of the Apes 

(20th-Fox) 400 

Studio—Man ond Wife (SR), 7th wk 350 

Village Norwood (Para), 3rd wk 250 

'Woodstock' Breaks House 

Records in New Orleans 

NEW ORLEANS—All theatres reported 

good grosses but the Trans-Lux Cinerama 

had the record-breaking "Woodstock," 800 

in its first week as it set up all-new house 

marks. "Beneath the Planet of the Apes" 

dropped 200 percentage points under its 

first week at the Orpheum but still had an 

enviable 700 for the second stanza. Right 

behind was "Airport," 600 in a fourth week 

at the Joy Theatre. 

Cine Royale—Getting Straight (Col) 400 

Joy—Airport (Univ), 4th wk 400 

Lakeside—The Cheyenne Social Club (NGP), 

2nd wk 400 

Orpheum Beneath the Planet of the Ape* 

(20th-Fox), 2nd wk 700 

Robert E. Lee—M*A*S*H (20th-Fox), 5th wk 500 

Trans-Lux Cinerama—Woodstock (WB) 800 

Memphis Censors' Action 

Aids Guild Business 

MEMPHIS—The Memphis Board of Review 

(name of the new city board acting to 

censor motion pictures) took its first legal 

step when it went into chancery court and 

asked an injunction against the Guild Theatre 

and manager Bill Kendall to prohibit the 

showing of United Artists' "Mississippi 

Mermaids" to juveniles under 18. 

The board also asked an injunction 

against the showing of previews of "Women 

in Love" and still photos of "How to Succeed 

in Sex" on display in the lobby. 

The bill, filed by Art Shea, assistant city 

attorney, charged members saw the film, 

the preview and lobby displays and decided 

they were obscene. 

The next day, the Guild Theatre, with 

Michael Cody as attorney, went into court 

and consented to the injunction. The theatre 

said the film, thus the previews of the coming 

picture and lobby display, were not 

being shown juveniles anyway. 

So the matter was ended except that attendance 

at the Guild to see "Mississippi 

Mermaids," which had been only 75 per 

cent of average during a first slow week, 

picked up considerably after the newspaper 

publicity from the injunction. Management 

couldn't tell but expected the film would 

have to be held over. 

BOXOFHCE :: July 13, 1970

thank you 

atlanta 

and all 

my ne,w found friends 

for 

honoring 

mehitabel and me 

and all the cats of shinbone alley* 

with the grand prize 

for 

the best film 

in the atlanta international 

film 

festival 

June 1970 

signed 

archy 

poet, philosopher, cockroach, cum loude 

* "SHINBONE ALLEY" 

an entirely new 

experience of color 

life and love 

a full 

length animated 

musical feature 

from Fine Arts Films 

starring Carol Channing 

Eddie Bracken 

Alan Reed 

John Carradine 

Produced by Preston Fleet 

Directed by John Wilson 

Golden Phoenix Award 

Atlanta International 

Film Festival 1970 

best film out of 900 

entries. 

Based on the Don Marquis stories. 

(running time 90 minutes) 

BOXOmCE :: July 13, 1970 SE-5

ATLANTA 

pUmrow again took on the deserted look 

when all exchanges and agencies shuttered 

Friday (3) for the FourtTT of July 

holiday. The long weekend gave film industry 

workers an opportunity to interrupt their 

routine in various manners. Some went to 

the seashore, others took advantage of Atlanta's 

nearness to two fine lakes, where fish 

can be caught and sailing, surfing and other 

water sports can be enjoyed. Sun worship- 

with that 

pers returned to work Monday (6) 

broiled look that indicated they over-indulged 

in the blistering rays of Old Sol. 

And, speaking of heat, the entire Southeast 

has been in the grip of a blistering 

siege of hot weather. Atlanta's temperature 

has been flirting with the 95-degree mark 

and 100-plus readings were common in 

south Georgia. At Byron, Ga., 15 miles 

. . . PROFIT LAG? 

You Need 

ATCO'S PROS! 

Jack 

Rigg 

Jack Dure!! • Jennings Easley 

for 

PROFESSIONAL 

BUYING • BOOKING 

and 

Theatre Management 

OVER 100 YEARS 

COMBINED EXPERIENCE 

Contact Jack 

Rigg 

ATCO CORPORATION 

Atlanta Film BIdg., Suite 828 

161 Spring St., N/W, Atlor.ta, Ga. 30303 

Phone (404) 525-8065 

For all your THEATRE ami 

CONCESSION needs 

WE MAINTAIN A FULL STOCK. 

HAVE ATTRACTIVE PMCES AND 

GIVE UNEQUALED SERVICE 

WHY NOT CALL * * 

THE QUEEN FEATURE SERVICE, INC. 

2409 FInt Ave, N. Birmingham, Alabama 35203 

T*l«phan* 251 -Mil and J2S-5«75 

BETTER HYBRID POPCORN 

DIRICT FROM THI GROWERS 

50 LBS. OR 50 TONS 

StIlifictiM Guvantttd 

STAR and flOLD MIDAL MACHINU 

Tal. S74-ie7* m j » ,. SCOTTSBORO 

P. o. •«« rtrWord Popcorn Co. ala. iitm 

from Macon, scene of this year's Atlanta 

International Pop Festival, the sun cooked 

some 200,000 participants, in various states 

of dress and undress, when the thermometer 

climbed to 105 degrees Saturday (4). The 

promoters faced financial disaster because 

they had to waive their $14 admission fee 

and let everybody in for free when they 

stormed the gates chanting: "Music is free 

for the people" and had their way. Movie 

cameras were on hand to film the whole 

sordid thing, including the use of drugs of 

all kinds, heat prostrations and the actions 

of the just plain drunks, and the promoters 

hope to avoid a complete loss if they can 

come up with another film that can compare 

with the financial success of Warner 

Bros.' "Woodstock." 

Some Atlantans seeking relief from the 

heat decided one of the best places in town 

to cool off was in the town's air conditioned 

film theatres, so that turned out to be a 

boost for the holiday business. When nightfall 

came (about 9:30 p.m. under Daylight 

Saving Time) film fans sought out the cooling 

areas in the drive-in theatres' parking 

lots seeking vagrant cooling breezes. 

For the most part, the Atlanta metropolitan 

area film palaces had made their holiday 

marquee changes in advance so only one 

new first-run picture was in evidence. That 

was "The Strawberry Statement," the 

student rebellion opus, which became the 

second attraction in the short life of Weis' 

Broadview Cinema, which opened June 19, 

in the Broadview Plaza Shopping Center. 

Trade screenings at Columbia's Filmrow 

Playhouse included "Machine Gun Mc- 

Cain," Columbia; "Interplay," Times' Films, 

distributed by Sam Davis' Independent Film 

Distributors; "Tell Me You Love Me, Junie 

Moon," Paramount; and "The Bang Bang 

Gang," distributed by Clark Releasing Co. 

Office Manager Harry Purdy set up three 

screenings in his 20th Century-Fox projection 

room and took a look at "Myra Breckinridge," 

now playing at Walter Reade's 

Atlanta Theatre, "Beyond the Valley of the 

Dolls" and "Hello-Goodbye." 

Mrs. Louise Bramblett, Wil-Kin, Inc., 

(she's known as "the Candy Lady") is in 

Charlotte, visiting the company's branch. 

She interrupted her stay in the North Carolina 

territory to return to Atlanta to attend 

the installation of the new officers of the 

Atlanta WOMPI chapter, of which she is 

an ex-president. Mrs. Bramblett and her 

teenage daughter Robin are planning a trip 

to Europe in August. 

Jerry Martin, Metro-Goldwyn-Mayer's 

.Southern division field representative and an 

ardent fisherman, spent the holiday weekend 

in Gainesville, Fla.. pursuing his hobby, but 

steadfastly refused to comment on the success—or 

lack of it—of his expedition . . . 

Diane Richardson, secretary to 20th-Fox office 

manager Harry Purdy, has returned 

from Florida, where she enjoyed the vacation 

attractions that abound along the Gulf 

Coast in Panama City. 

A labor dispute in the air freight department 

of Theatres Service Co. caused some 

interruptions to film deliveries, but was 

ironed out after a couple of days, much to 

the relief of Filmrow exchanges. 

John Hebert, city manager of Loew's, 

Inc., which has two theatres, Loew's Grand 

and Loew's Tara here and is building a 

third to be known as Loew's Twelve Oaks, 

is spending his vacation in Toronto, where 

he was Loew's city manager before being 

transferred to Atlanta. During his absence, 

John T. Helsley, managing director of the 

Tara, has moved to the downtown Grand, 

where he is sitting in for the absent Hebert, 

who plans to visit friends in Boston before 

returning to Atlanta. 

Singing star Tony Fontane, president of 

FIFE (Fontane International Film Enterprises 

of Hollywood) participated in WSB- 

TV's Fourth of July celebration and revealed 

that his company is planning a second 

musical production following the success of 

the firm's first picture, "Sunrise Tomorrow," 

a film about drugs, which cost $80,000 to 

make and has grossed $400,000 to date via 

bookings through religious groups and independent 

halls as well as college outlets. Fontane 

plans to start work on his next feature, 

"The Rooster Crows," with a biblical connotation 

surrounding the cock crowing 

thrice, September 15 in a leased studio in 

Hollywood. 

Eleanor Wardlaw, who is in charge of the 

Atlanta booking office of the Hawkinsvillebased 

I. H. Thompson circuit, and her 15- 

year-old nephew, Hal Wardlaw, of Winston- 

Salem, N.C., are vacationing with her parents, 

the H. A. Wardlaws, in Nicholson, Ga. 

Irving Coopersmith, who is in charge of 

the Atlanta booking office of the R. C. 

Cobb/Chris McGuire Theatre circuits, has 

been joined by his wife and son, Harvey, 

16, who have been waiting for school to 

close in Cherry Hill, N.J., before moving 

to Atlanta. The family is residing in the 

Windermere Apartments on Roswell Road 

and Harvey will enroll in Sandy Springs 

High School when the summer vacation is 

over. The Coopersmiths were practically 

heartbroken when their furniture finally arrived 

in a moving van and some of their 

cherished pieces were hopelessly damaged 

in transit. 

J. W. Campbell, projectionist of Wilby- 

Kincey's Avon Theatre, Savannah, was the 

winner of the $50 prize in the second drawing 

in National Screen Service's trailer cashin 

contest. He also received an additional 

$50 bonus award for promptness in returning 

the trailer, which was on "Castle Keep." 

Present for the drawing were John Huff, 

executive vice-president of the Wilby-Kincey 

circuit; Irving Coopersmith, booker for the 

Cobb/McGuire circuits; John Stembler jr., 

manager of Georgia Theatre Co.'s Twin 

Cinemas I and II, and a representative of 

BoxoFFiCE. Stewart D. Harnell, Atlanta 

N.SS manager, presided at the second drawing 

which has brought in a record number of 

SE-6 BOXOmCE :: July 13, 1970

entries. Campbell becomes eligible for three 

annual grand prizes: a travel trailer or 

$1,000 in cash; $500 in cash; or $250 in 

cash. 

Gordon and Marilyn Craddock of Craddock 

Films. Inc.. loaded up seven of their 

children in two cars, hooked on their boat 

and trailer, and set out for a fishing expedition 

to Dale Hollow Lake, near Salina, 

Tenn. The party included their two dogs, 

Robespierre and Brown Duke. Later, they 

were joined by daughter Cindy and her husband 

Buddy Ashurst, who is manager of the 

Atlanta Film Building. 

MGM's field 

LaVerne Petty, secretary to 

rep Jerry Martin, and her house guest, Sarah 

Langford, of Ohatsworth, Ga., motored to 

Panama City to enjoy the sun, surf and salt 

water over the long July 4th weekend. 

NATO Units Consider 

Combined Convention 

From North Central Edition 

MINNEAPOLIS—NATO of North Central 

States directors responded favorably 

to the suggestion that the NATO units of 

Iowa. Illinois, Wisconsin and North Central 

combine in an enlarged sectional convention 

and the publication of a single booking 

book. As presently envisioned and pending 

decisions by the boards of Iowa, Illinois 

and Wisconsin NATO, the first sectional 

convention would be in Milwaukee this fall 

(first week of December), according to Ray 

Vondsrhaar, NATO of North Central president. 

In 1971, delegates probably would 

meet in Minneapolis and in Chicago in 1972. 

Under the proposal, delegates could look 

forward to a superior program with top 

speakers and entertainment. The single booking 

book, with sufficient copies for the 

use of the four units, would reduce the perbook 

printing costs and provide a broader 

advertising base. 

Comments and suggestions for activities 

North Central exhibitors would like to see 

included in the program will be helpful and 

will be given full consideration, Vonderhaar 

said. They may be addressed to the 

NATO of North Central office at 1201 

Hennepin Ave., Minneapolis 55403. 

'Joe' Scheduled for Dual 

New York World Premiere 


NEW YORK — A dual world premiere 

has been set for "Joe," a Cannon film, for 

the Murray Hill and Embassy theatres this 

month, following the run of Columbia's 

"Watermelon Man" at the former house. 

"Joe," which deals with the unrest and lifestyle 

of contemporary middle America, was 

shot entirely in and around New York City. 

Produced by David Gil and directed by 

John Avildsen from Norman Wexler's original 

screenplay, "Joe" stars Peter Boyle, 

Dennis Patrick, Susan Sarandon and Audrey 

Caire. Rock singer Jerry "Iceman" Butler 

will sing the theme, "Where Are You Going," 

as well as "You Can Fly," both written 

by Bobby Scott and Danny Meehan. 

JACKSONVILLE 

fom Waterfield, Florida State Theatres 

traveling auditor, spent a few days with 

local FST managers and made a side trip 

into Gainesville before going to his St. Pe- 

. . . 

tersburg home for the 4th of July holidays 

Irene Register, San Marco Theatre 

cashier, returned from a month's vacation 

with her son-in-law and daughter at Los 

Angeles. 

A former Florida girl, Patricia Harrison 

Robert, who has made the big time in her 

field as director of publicity and public relations 

at Radio City Music Hall in New York 

City, is the niece of Harold Laird of Tampa, 

salesman for Wil-Kin Theatre Supply Co. 

. . . Brenda Fannelli, office worker at Columbia, 

will soon be taking a maternity 

leave-of-absence as she and her husband are 

expecting a visit from the stork. 

Ralph Puckhaber, advertising executive in 

the local FST home office, issued his eighth 

film rating bulletin under the date of July 1. 

It includes all ratings which have been issued 

since April 6 and its main distribution 

is to circuit theatre managers for their information 

and guidance in the proper exhibition 

of listed films. The bulletin names 129 

domestic and foreign motion pictures from 

major distributors and independents. 

Filmrow offices closed Thursday afternoon 

(2) to provide a long 4th of July holiday 

for employees. The exhibition end of 

the industry, however, held down the fort 

with hard work and long hours as the public 

flocked to see some of the most outstanding 

films of the year . . . John Wayne's legions 

of fans went for him in "Chisum" at Eastern 

Federal's two main indoor houses, the Cedar 

Hills and the Town and Country . . . Julie 

Andrews sang her way into more hearts than 

ever at Sheldon Mandell's Five Points as she 

portrayed "Darling Lili" . . . The long lines 

looking for blood and guts found what they 

wanted and more of the same as "Patton" 

held forth in FST's Edgewood . . . The 

traffic around "Airport" continued thick 

with patrons for a third week at FST's 

downtown Center . . . The Florida Rocking- 

Chair Theatre, another FST downtown 

showplace, received nothing more than 

blank, white space in its newspaper ads because 

of its X-rated film, but radio disc 

jockeys and cross-plug trailers on other FST 

screens managed to spread the word that 

"Myra Breckinridge" is in town and that 

"everything you have heard is true," attracting 

curious fans to this well-publicized film 

. . . Kent Theatres continued long runs of 

"M*A*S*H" at the Plaza and "Paint Your 

Wagon" at the St. Johns and brought in a 

first-run double-bill of "Captain Nemo and 

the Underwater City" and "The Five Man 

Army" in the Neptune Theatre at Neptune 

Beach where it would be available to the 

beach set. 

Only screenings of the week in the Preview 

Theatre were Paramount's "Wings," 

and "The Scavengers" from Bob Farber, 

representative in Florida of Vaughan Films 

of Atlanta . . Visitors included exhibitor 

. 

Sydney Shapiro of St. Petersburg and former 

exhibitor Henry Glover of Largo. 

Vacationing from the Columbia office 

were branch manager Ed McLaughlin, who 

left with his family for a visit with Mrs. 

McLaughlin's relatives in South Carolina, 

and Jackie Hess who traveled south to Miami 

with a ticket to a concert by Tom 

Jones. 

Kent Theatres' St. Johns Rocking-Chair 

Theatre picked up the tempo with a July 8 

opening of "A Boy Named Charlie Brown" 

with detailed directions to parents in its 

newspaper ads regarding the best routes to 

the theatre . . . FSTs out-of-the-way Regency 

Rocking-Chair Theatre is situated at 

the edge of a vast desert of Florida white 

sand but it made the desert bloom with dollar 

bills when the top boxoffice team of 

Clint Eastwood and Shirley MacLaine 

opened in "Two Mules for Sister Sara." 

Barron Offers Exhibitors 

Service of 3-D Copier 

From Southwestern Edition 

SAN ANTONIO—R. 

A. Barron, owner 

and manager of the Independent Theatre 

Supply, has a new Scott 3-D machine which 

"will copy most anything and can do it better" 

than anything Barron has seen. 

According to Barron, "this machine enables 

us to copy a price list, parts catalog, 

diagrams and even get a reproduction of 

small parts themselves. So many theatres 

have lost their parts and instruction books 

on their equipment and, since lots of this 

material is out of print, we can perform a 

real service to our customers in copying this 

type of material. 

"We have an extensive group of out-ofprint 

equipment catalogs and are happy to 

accommodate our customers with their needs 

in this field. We believe we are the first to 

offer this service and the many years we 

have been accurrrulating this material gives 

us an excellent background to perform this 

service." 

United Artists' "Cotton Comes to Harlem" 

was directed by Ossie Davis and 

produced by Samuel Goldwyn jr. 

For The 

SPECIAC 

BESTEST And 

FILMACK 

132S S.Wabash Chicago. 6060S 

MERCHANTS 

ADS MADE 

TO ORDER 

GRIGGS PUSH-BACK 

SEATS 

ROY SMITH CO. 

365 Pork St. Jacksonville, Fla. 

BOXOFHCE :: July 13, 1970 SE-7

MIAMI 

TJnited Theatres moved into Miami with the 

opening of an "adult art" theatre, featuring 

as its first attraction "School of Hard 

Knocks." Local manager Abe Attenson said 

the chain deals in nudies and burlesque 

houses in various parts of the country as 

well as producing some of its own films . . . 

Mac Emmerson, owner of Critieria Studios, 

said his new 16-track recording machine has 

arrived giving the company one of the most 

advanced facilities in the South. 

A giant birthday cake at the entrance, a 

couple of show girls and oversized twin 

statues brought attention to Loew's 167th 

Street Twin Theatre's first birthday anniversary. 

At a party in the lobby, the staff 

served free cake and drinks and a local 

musical group performed. Feature attraction 

for the birthday week was "Darling Lili." 

Eddie Stem, vice-president in charge of 

film buying for Wometco Theatres, reassured 

theatregoers that "The Forbin Project" 

would play local houses soon. The picture 

had been advertised about a month ago at 

the Cinema Theatre, but was pulled after the 

distributor, Universal, decided to handle it 

differently. Stern said. "The picture has not 

yet played in Miami," he added, "but rest 

assured we are making every effort to book 

it as soon as possible to the theatres where 

THE 

ARE 

You II 

ODDS 

get 

the job done 

through 

BOXOFFICE 

CLEARING 

HOUSE 

When you want to 

HIRE HELP ... GET A JOB 

DONE . . . SELL . . . BUY . . . 

EXCHANGE. 

we feel it would be most beneficial to the 

public as well as to ourselves." 

Wometco Enterprises would receive $1.3 

million plus 12 per cent of the stock of a 

new company to operate channel 12 in Jacksonville 

if a pending agreement is concluded 

successfully. Wometco said that Florida- 

George Television Co., 45'/i per cent of 

which is owned by Wometco, has agreed to 

settlement of a long-disputed contest over 

the operation of the station. The agreement 

is subject to approval of the Federal Communications 

Commission. Under its terms, 

the settlement would call for a new corporation 

in which each of four applicants for 

the channel would have an interest. 

Concerned citizens jumped on the bandwagon 

to help combat the local drug problem 

by purchasing tickets to the all-star 

benefit show held at the Roxy Theatre in 

Miami Beach Monday (6). Chairman of the 

event was Paul M. Bruun, co-publisher of 

the Miami Beach Reporter, and many local 

entertainers participated. All proceeds were 

earmarked for Dr. Ben Sheppard's Drug 

Rehabilitation Clinic. 

The controversial "I Am Curious (Yellow)" 

has been banned in six counties in 

north central Florida, but at least two theatres 

in Dade County, in which Miami is 

located, are still showing the film. The film 

has been banned in Alachua, Baker, Bradford, 

Gilchrist, Levy and Union Coimties 

and cannot be shown in those areas pending 

disposition of an appeal now before the U.S. 

Supreme Court. 

Develop New Com Popper 

Which Works on Hot Air 

From Mideast Edition 

FOSTORIA, OHIO—Al Smith of Smith 

Farm here and his brother Don, now in Dallas, 

Tex., think they have found a way to 

keep popcorn lovers' cravings satisfied. A 

corn-popping machine they developed uses 

hot air instead of oil to pop the corn and 

later adds salt and artificial butter coloring 

and flavoring in its operation. 

The machine can pop from 200 to 300 

pounds of corn an hour, Smith said. 

Smith's father Paul began the popcorn 

business, selling unpopped corn to theatres 

after World War IL Smith, who is a past 

president of the Popcorn Institute, took over 

the farm in 1957 when his father retired 

and is now general manager. "The popped 

corn is our expansion," he said. 

Besides being sold to theatres. Smith 

Farm popcorn is sold at a roadside stand 

by the Smith and neighbor children. 

AMCNorthwood Hills 

Isl Dallas 4-Complex 

From Southwestern Edition 

DALLAS—A grand opening celebration, 

officially lighting the Northwood Hills 4 

Theatres, this city's first four-theatre complex, 

was hosted Sunday, June 28, by American 

Multi Cinema. The complex opened its 

doors at 1 p.m. and guests were invited to 

see one or all four of the quartet of films 

being screened under the same roof. Final 

performances were presented at 7:30 p.m. 

Located on Coit Road at Spring Valley, 

in the Northwood Hills Shopping Center, 

the new complex is the second multipletheatre 

situation opened here by the Kansas 

City. Mo., based circuit. The earlier complex 

which made its debut here was the 

Northtown Six, situated at a shopping center 

of the same name. 

The circuit, headed by Stanley H. Durwood, 

has announced that a six-theatre 

complex will be built at the Dallas Forym 

303 Shopping Center and a four-theatre 

combination at the Dallas Golden Triangle 

Shopping Center. AMC is operating or 

building 183 theatres in 27 cities in 13 states 

across the country. Since January 1969 the 

company has opened three six-theatre complexes 

and a dozen four-theatre situations, 

including two in Houston. 

The Northwood Hills complex is under 

the supervision of David Woolery, who was 

transferred here from Houston. Woolery, 

who joined the circuit in 1962, managed 

several AMC theatres in Kansas City prior 

to going to Houston. 

The new Dallas house provides 1,050 in 

its four auditoriums, divided thus: No. 1 

has 350 seats; No. 2 seats 250; No. 3 and 

No. 4 have 225 seats each. The auditoriums 

stand in a row, each individual theatre 

with its own entrance off the main lobby. 

In addition to sharing a common lobby, the 

four theatres are served by the same boxoffice 

and concessions stand. 

Booked as opening films were "Paint 

Your Wagon," "Which Way to the Front?," 

"The Reivers" and "Bob & Carol & Ted & 

Alice," and Durwood declared, "This opening 

program indicates our basic theory of 

providing a variety of entertainment, something 

for everybody, in our multiple theatre 

complexes." 

"We intend to continue the policy we 

established at Northtown Six," the AMC 

president continued to the Dallas Morning 

News, "of presenting films for both general 

audience and adults at the same time. We 

will try to serve the area as best we can by 

careful selection and mix of product, convenient 

performance schedules and total integration 

into the center as active participants 

in 

center promotional activity." 

CARIONS, Inc. 

»— •«« K, Cador Knellt, N.J. 

'^M« ^ Mvtfttf -^^4 U tU Cane 

in Georgio—Rhodes Sound & Projection Senrice, Savannah—355-1321 

in Florida—Joe Homstein, Inc., 273 W. Flogler St., Miami, Flo. 

FRanklin 3-3502 

in Virginia— Perdue Motion Picture*, Roonoke—366-0295 

SE-8 

BOXomCE :: July 13, 1970

New Teatro Nacional 

Bows in Sanlone 

SAN ANTONIO—Teatro Nacional was 

reopened on June 25 at a new location. The 

theatre was previously at Commerce and 

Santa Rosa which is to make way for urban 

renewal project. The new site is at Soledad 

and Houston and was the site of the Cine, 

the Prince and the Star. 

Maurice Braha, owner, has completely remodeled 

the Cine which now includes a 

spacious carpeted lobby, attractive auditorium, 

modern panoramic screen, new sound 

and projection system and a new air conditioning 

system. Formal opening ceremonies 

included an authentic mariachi band, local 

Mexican singers and top star performers. 

For the opening day a special pass was in 

a herald handed out in the Spanish area of 

the city good for a free admission with one 

paid admission. Wednesday is Ladies Day 

when special admission is 50 cents. Free 

parking after 5 p.m. Monday through Saturday 

and all day Sunday and on holidays is 

provided at a nearby parking lot. 

W. Bonner Phares Drowns 

In Auto-Bayou Accident 

PORT ARTHUR, TEX.—W. Bonner 

Phares, 41, the owner of a circuit of motion 

picture theatres, drowned when his car went 

out of control and plunged into a bayou. 

He was also an attorney from Beaumont, 

Tex. 

He was president of Golden Triangle 

Theatres, which operates 35 theatres in 17 

Texas cities. Phares was also president of 

London Properties, with headquarters in 

Beaumont, which owns and operates 

motels and apartment houses in Texas and 

Louisiana. 

Phares was scheduled to open a new $3 

million gambling casino in Reno, Nev., over 

the July 4 weekend. 

It was said that his car went out of control 

on U. S. 69 in the southern limits of 

Port Arthur and went off the road. 

$150,000 in Fire Damages 

At Harlingen Arcadia 

HARLINGEN, TEX.—M. L. Agnew, 

manager of the Arcadia Theatre here, estimated 

that fire and water damages to the 

house totaled $150,000 in a four-hour 

blaze finally brought under control by fire 

companies from Harlingen, Brownsville, 

Port Isabel and Raymondville. 

Agnew said the roof of the 750-seat theatre 

caved in from the weight of water 

poured on it in fighting the fire. Plans are 

being made to rebuild the house, which was 

destroyed once before, in 1931, by a hurricane. 

Truett Penn Appointed 

McCAMEY, 

TEX.—McCamey theatres 

now are under the new management of 

Truett Penn, who also manages the theatre 

at Big Lake, it was announced by Roy De- 

Viney. 

High Texas Courts Refuse to Order 

Release of Manager W.B. Romine 

AUSTIN, TEX.—Windell G. Romine, 

manager of the Manhattan Arts Theatre in 

Dallas, who was jailed there for contempt 

of court, was refused release by both the 

Texas Supreme Court and the Court of 

Criminal Appeals. 

Romine was ordered to jail by District 

Judge Owen Giles until he delivers to his 

court the prints of two allegedly pornographic 

motion pictures shown at the Manhattan 

Arts Theatre. 

Romine's attorney, Mel S. Friedman of 

Houston, tried unsuccessfully to get the 

state's two highest courts to order his release 

on bond. 

It was ruled by the Court of Criminal 

Appeals that it had no jurisdiction in the 

matter. Friedman then went to the Texas 

Supreme Court, which also turned him 

down. 

Judge Giles ordered Romine to jail and 

told him he would remain there until the 

film is available to the court. He also ordered 

Romine to pay a $100 fine. 

Friedman filed the writ because he 

Acquit Floyd Allred 

Of Obscenity Charge 

BROWNWOOD, TEX.—A local 

citizen 

who took his family to see "Midnight Cowboy" 

at the Bluff View Drive-In thinking it 

was "just another western," has lost his 

suit 

charging Floyd Allred, manager of the drivein, 

with showing an obscene film. A jury of 

four women and two men took two and 

one-half hours Thursday (2) to acquit Allred. 

Paul Cornwall, Western division manager 

for Video Theatres, following the jury decision, 

said the owners of the drive-in have 

no immediate plans for showing the film 

there again. But he did not rule out the 

possibility that it might be screened at a 

later date. 

The trial started June 29 with the selection 

of the jury. The Academy Award-winning 

film was confiscated May 15 after 

Brown County Judge William Breedlove 

granted a search warrant to the sheriff. 

Breedlove overruled a defense motion 

Monday to quash certain information gathered 

by the state. The defense withdrew a 

request for continuance of a motion to 

quash the subpoena for Cornwall. 

Brownwood Police Chief W. "Bill" Donahoo 

was the only witness called Monday. 

He testified that he saw nothing of social 

value in the film and said it was shocking. 

During his testimony, the defense moved for 

a mistrial but it was overruled by the court. 

On Tuesday the jury, made up of a group 

who did not attend movies regularly, sat 

through a special showing of the film. 

Donahoo then again took the stand and 

testified he had seen the movie four times 

"in the line of duty" at theatres in Brownwood 

and Comanche. 

claimed Romine's rights under the Fifth 

Amendment to the U.S. Constitution would 

be violated if he were forced to turn over 

possibly incriminating evidence. 

Friedman said it is very basic law that a 

judge cannot compel introduction in court 

of evidence if the defendent claims it would 

be self incriminating. 

The Houston attorney also said that it 

would seem impossible for this defendent to 

produce anything to the court while he remains 

in jail. He also argued that Romine 

was served with a subpoena about 7:30 or 

8 p.m. the day before the 2 p.m. hearing 

and thus was not given fair and adequate 

notice nor the opportunity to consult with 

his lawyer, to gather evidence and prepare 

his case. 

Friedman in addition to asking the release 

of Romine, asked the court to declare the 

Texas obscenity law unconstitutional. 

The action by the Texas Supreme Court 

apparently left as Friedman's only alternative 

an appeal to the federal courts. 

He stated that the movie had no artistic 

value whatsoever. The photography is hardcore 

pornography, he said, adding that aside 

from the movie, the music standing on its 

own is only fair. 

Under cross examination Donahoo said 

he watched little television at home and attends 

few movies. 

Clergymen expressed widely conflicting 

opinions Wednesday about the movie. The 

Rev. Leon Aduddell, minister of Cogin Avenue 

Baptist Church, Brownwood, said the 

motion picture's shameful display of sex and 

nudity turned him off. 

The Rev. Richard Winkelman of the 

Lutheran Church at Pritty said, "We had 

better listen because that's what goes on 

around us." 

The Rev. John Darden of the Episcopal 

Church of the Good Shepherd said that he 

saw nothing in the movie that he has not 

dealt with in his own life. He said that he 

didn't think Brownwood is 

too far different 

from the rest of the nation. 

According to Darden, the film has tremendous 

social redeeming features. He said 

that it emphasizes the needs of other people 

and that far from making him sick or disgusted, 

it impressed him as a portrayal of 

great artistic values. 

Defense witnesses included Sam Pendergraft, 

fine arts editor of the Abilene Reporter-News, 

and David Cawthon, cinema in- 

Gregory 

structor and dean of students at St. 

College, Shawnee, Okla. 

BOXOmCE :: July 13, 1970 SW-1

DALLAS 

Quy B. Speck of the Cinema Theatres I 

and II in the Village Shopping Center 

at San Angelo staged a very successful promotion 

recently when he held a 7 a.m. 

special showing of '•M*A*S*H" for English 

Department students from Angelo State College. 

As part of the promotion, Speck also 

arranged for the students and their guests 

to enjoy a free continental breakfast at 

Luby's Cafeteria next door to the theatre. 

Harold E. Davis, head of the Department of 

English at Angelo State, wrote Speck thanking 

him for the screening and the breakfast 

and told the theatreman: "The film worked 

in very appropriately with the material my 

class has been covering. It was very generous 

of you to give us such a convenient arrangement." 

The first meeting in the 1970-71 WOMPI 

year will be held Thursday (16) at the White 

Plaza Hotel, the first to be held there in 

several years. President Marie Russey has 

made appointments for the new year of the 

following committee chairmen: program, 

Betty Ownes, membership, Evelyn Bills; 

publicity, Esther Covington; community 

service, Estelle Redd; industry service, 

Joyce Smith; bylaws, Glenna Farquhar; finance, 

Farris Taylor; bulletin, Elsie Parish; 

PARTS for all 

makes projectors, lamphouses, 

sound heads, generator 

brushes & rectifier tubes. Diamond 

Carbons. 

Also 

JEFRONA Film Cement 

"best by test" 

We buy, sell, trade, 

repair all makes. 

LOU WALTERS Sales and Service, Inc. 

4207 Lownview Ave., Dallas, Texas 

Phone area code 214-38S-1550 

For The 

SPECIE 

I32S 

BESTEST And 

fASTtSf 

S.Wabash 

riLMACK 

CORONARC 

MIRCHANTS 

AOS MADE 

TO ORDER 

Will Rogers Hospital, Mable Guinan; sunshine, 

Judy Wise; telephone, Glynna Farquhar; 

historian, Rosa Browning; social, Jerri 

Erickson; parliamentarian, LaVerne Gordon; 

chaplain, Margie Seely; Dallas Federation 

of Women's Club delegates, Marie 

Russey, LaVerne Gordon and Leah Carter, 

with Mable Guinan representing WOMPI on 

the Dallas Council of World Affairs. 

With the long holiday weekend, many 

Filmrowites made trips. Jerry Stella, Paramount 

booker, his wife and son went to 

Missouri to visit friends and relatives . . . 

Hazel Helm, Paramount contract clerk, left 

on vacation Friday going to the coast for 

fishing and fun, while Pearl Morrison of 

Paramount's inspection department left the 

same day for Colorado where she and her 

family were to meet for a reunion, with 

fishing and various forms of entertainment 

in 

the cool of the mountain area. 

At a meeting of representatives from all 

branches of the industry at the Majestic 

Theatre here, Harvey Hill gave an impressive 

testimonial to the work done at 

Will Rogers Hospital and the R. J. O'Donnell 

Research Laboratory. Hill was impressed 

with the personal attention, the 

friendly attitude of the doctors, nurses and 

everyone connected with the hospital toward 

the patients. "One does not sense any feeling 

of being treated as a charity patient," 

Hill said. "One is made to feel like royalty 

among friends." 

Interstate Circuit 

Opens Denton Unit 

DENTON, TEX.—The ABC Cinema 

Theatre in the Denton Center has been 

opened by Interstate Theatres, it was announced 

by the circuit's local manager 

Betty Anderson. The new theatre seats 700 

persons. Opening feature was "Barquero." 

MODERN SALES & SERVICE, 

INC. 

FOR ALL YOUR THEATRE NEEDS 

2200 Young St. Rl 7-3191 Dallas 

CARRONS 

Low Prices ... Long Lasting ... Top Satisfaction 

7$—8s—9$—10s—13.6—Kind negatives 

PLUS: 7x20; 8x20; 9x20 and negatives 

available from your nearest distributor 

liidwindait TliMtrt Supply 

7750 E. Hwtten 

Sen Antntit. Ttxat 78202 

Andsrten Enelnesrim SelM 

517 S. Em» 

Dalles. Tens 7S201 

WEST COAST THEATRE SERVICE 

SW.2 

National Distributor 

»0» H.W. Iff* S». Phon. 227-2912 Portland, OregoH 9720f 

Inqalrie* Invited Concernlnf Metrlhutlon Right* 

Tower in Post, Tex. 

Updated, Reopened 

POST, TEX.—^The Tower Theatre here 

has been reopened after its first complete 

remodeling in nearly 20 years and manager 

John Hopkins is operating the house on a 

full seven-night-per-week schedule, with 

program changes on Sundays and Wednesdays. 

The theatre was closed for seven weeks, 

during which a new concession stand was 

built, new lighting fixtures were installed 

in the lobby and new carpet was laid in the 

lobby and aisles. The theatre was cleaned 

and repainted, a new widescreen was installed 

and seating was respaced for more 

comfort. 

Atlanta Theatremen Help 

With Kiddies Summer Fun 

From Southeastern Edition 

ATLANTA—People in show business 

have a warm spot in their hearts for underprivileged 

folks, especially for children who 

are deprived when government funds are 

eliminated or cut back. 

This city was expecting a "hot" summer in 

its ghetto areas and when the city diverted 

$80,000 from Economic Opportunity Atlanta, 

the city's summer fun program for 

poverty youth, to help pay increases granted 

to striking garbage workers, the outlook was 

glum indeed and the prospect of unrest was 

heightened. 

Rising to the occasion, show business in 

all facets responded with thousands of dollars 

worth of free tickets that will go a long 

way toward helping the ghetto people "cool 

it" when the temperatures rise. 

Officials of Loew's, Martin, Georgia 

Theatre Co. and Wilby-Kincey circuits were 

among the first to respond to the Economic 

Opportunity Atlanta's appeal to fill in the 

gaps of the ghettos' fun programs. 

Wilby-Kincey's Roxy offered a special 

morning show in June for preschool children, 

with free popcorn, lollipops and soft 

drinks. Martin's downtown 1,200-seat Rialto 

scheduled one morning show last month, 

will have another one this month and a third 

in August. Georgia Theatre Co. is giving 

away complimentary tickets to three of its 

conventional theatres and nine of its outdoor 

locations, these tickets being distributed 

by Economic Opportunity Atlanta Neighborhood 

Service Centers. 

The Atlanta Braves' Good Neighbor Club 

is distributing 100 tickets for each of 11 

baseball and soccer games running through 

September 3, while Theatre-of-the-Stars is 

furnishing 1,000 free tickets to performances 

during its July 7-August 16 season. 

De Luxe Gen'l Names Stein 


HOLLYWOOD—^Norman Stein, 

controller 

for De Luxe General and with the company 

since 1964, has been elected executive 

vice-president, it was announced by G. 

Carleton Hunt, president. Stein, based in 

the New York plant, was elected at a recent 

meeting of the board of directors. 

BOXOFTICE :: July 13, 1970

liiiii 

HBMM 

\i 

w t 

.^^^. - "^ 

/^ 

^v 

EDGAR 

^ 

ALLAN 

POE probes 

new depths of 

HORROR! 

j^tEl 

r 

ALSO STARRING 

EssyPERSSON • Hugh GRIFFITH ..a Elisabeth BERGNER.-ooNA" GP

SAN ANTONIO 

Jîrport," now in its fifth week at Interstate's 

Broadway Theatre, has smashed 

all recent boxoffice records there, according 

to Lynn Krueger, manager . . . Janice and 

Linda Grassel are the two lovely blonde 

sisters working during the summer vacation 

period at the suburban Olmos Theatre. They 

both plan to enter Edison High School this 

THE 

REED 

DRIVE-IN 

SPEAKERS 

Can be dropped or thrown from Car 

Windows on to solid concrete 100 or 

more times without censing Cone/ 

Mechanism (o go Dead or OFF-tone. 

New Improved ond stronger "breok-a-woy" Hanger 

Arm (easily replaced in field) minimizes damage 

to Speaker Case when run over. Junction heads. 

Also repair parts for other makes, cords, theft 

resistant cables, volume controls, New Cone/ 

Mechanisms, etc. Foctory re-monufacturing of your 

old Cone/Mechanisms. 

Write for brochure and parts catalog. 

REED SPEAKER CO. 

Box 732, EdgemonI' Branch 

Golden, Colo. 80401 

Area code 303 238-6534 

DEPENDABLE - HIGH QUALITY 

DOUBLE EAQLE CARBONS 

REFLECTORS— LENSES 

l>0 Box 7893 Nosh.illc, Tcnn 37209 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFnCE, 825 Van Bnmt Blvd., 

ntu 

Conun#Qt 

DoYB el W««k Ployad 

Exhibitor 

Kansas City, Mo. 64124 

fall. Janice works as assistant cashier and 

Linda at the concessions booth at the Olmos. 

Another sister combination found at the 

Olmos is Susan and Mary Haag. Susan 

plans to attend Texas State College in Austin 

this fall. Mary is cashier and Susan is 

concession bar attendant. 

Jack Brown is the latest addition to the 

staff of the Josephine Theatre serving as 

usher. Jack plans to attend San Antonio 

College this fall . . . Ted Waggoner, manager 

of Cinema I and Cinema II in North 

Star Mall, reported that "Myra Breckinridge," 

which opened on Thursday (2), 

played to three full houses at Cinema I, 

with hundreds turned away. The same was 

true on Friday. Waggoner said that Thursday 

and Friday will not only break all 

records at the Cinemas, but will just about 

double the previous two-day high. 

San Antonio's newest adult theatre, the 

Capri Adult Theatre, has been opened with 

a double feature bill and two new feature 

admitted free 

films each week. Women are 

with a paid escort . . . The final offering in 

a campus cinema series presented by Our 

Lady of the Lake College was shown on 

Friday (3) in Thiry Auditorium. "Black 

Orpheus" was the film, a Cannes Festival 

winner. 

The downtown Texas and suburban 

Woodlawn held children's shows on Saturday 

(4) with admission six Pepsi Cola bottle 

caps . . . Bob Hartgrove, president of 

McLendon Theatres of Dallas, revealed that 

the circuit is planning on entering the San 

Antonio market and has started negotiations 

to purchase and build several major theatre 

outlets in the city. 

YOUH REPORT OF THE PICTDHE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Among the new titles which graced the 

marquees at local theatres in time for the 

July 4th weekend were "Myra Breckinridge," 

which opened Thursday (2) at the 

Cinema I, "Z" at the Century South, "The 

Out-of-Towners" at the Cinematex and the 

Century South, "Darling Lili" at the Josephine, 

"Beyond the Valley of the Dolls" at 

the Aztec and Century South and the double 

bill of "The Moonshine War" and "Sam 

Whiskey" at the downtown Texas. 

Company 

Th»o1r» 

WmAot.. 

— Right Now 

Kiddie Films Series 

To Start August 1 

SAN ANTONIO— 'With the exception 

of Disney, it is almost impossible to find 

kiddie shows with no violence or vulgarity 

in them on a regular engagement basis," 

said Ted Waggoner, manager of Cinema I 

and II in North Star Mall. 

The Cinema I and II on the northside and 

the Century South, four-theatre complex in 

south San Antonio, will present the "Children's 

Movie of the Month" starting August 

1 under sponsorship of Joske's of Texas, 

local department store with three local 

stores. 

This solution to the lack of kiddie shows 

is being supplied by Children's Movie of the 

Month, New York, founded last July by 

| 

Harvey Chertok, then a vice-president of 

Warner Bros. Dusting off pre-released films 

for contemporary viewing points up a problem 

shared by parent and theatre manager 

alike: How to deal with the paucity of good 

children's movies. 

The days of Hans Christian Andersen 

and "Snow White and the Seven Dwarfs" 

apparently are long gone by, in terms of 

movie crews banding together to turn out 

such family fare. Waggoner said that "the 

big money is not in that product." This 

leaves the ever scarcer movie versions of 

children's books or releases of old favorites. 

The best solution is rereleases and not just 

because they are plentiful. Waggoner said, 

"You can go back to movies one to 20 years 

old and they're still new to kiddies because 

they've never seen them." 

The series will open August 1 with the 

showing of "The Boy and the Laughing 

Dog," to be followed on September 5 by 

"Gay Purr-ee" and will close on October 3 

with the showing of "The Son of Robin 

Hood." Two color cartoons will be shown 

on each program. 

Waggoner, whose theatres specially book 

matinee movies with general appeal if the 

current attractions are adult movies, adds, 

"Unless you cultivate the children, you're 

jeopardizing your future in movies." 

Tickets for the series of three films are 

being sold at $2 each either for adults or 

children. 

Sontone Obscenity Case 

Dismissed by U.S. Court 

SAN ANTONIO—A case involving the 

showing of alleged obscene movies at the 

Joy Adult TTieatre has been dismissed by 

the U. S. Supreme Court for want of jurisdiction. 

The high court, in an 8-1 decision from 

which Justice William O. Douglas dissented, 

involves the question of whether law enforcement 

officers must hold adversary 

hearings before seizing alleged obscene 

movies for criminal prosecution. 

A U. S. District Court had previously held 

that law officers violated the Constitution 

when they seized films from Richard Fontaine, 

manager of the Joy Adult Theatre. 

SW-4 BOXOFHCE :: July 13, 1970

• GOOD 

PRODUCTION 

VALUES! 

• O.K. ENTRY! 

• O.K. 

PERFORIMANGES! 

• SUPERUITIVE 

COLOR 

PHOTOGRAPHY! 

TOilETY 

Rated for 

adult minds only! 

No one under 

18 admitted 

TOTAL REALISM... 

U.S. SUPREME COURT 

GRANTS MOTION 

PICTURE INDUSTRY 

NEW FREEDOM 

This freedom can only be 

abused and endangered by 

ugliness and bad taste. The 

erotic encounters between 

men and women in this picture 

are some of the most 

exquisitely beautiful scenes 

ever recorded by the motion 

picture camera. Indeed 

nothing is left to the imagination. 

But the purpose of 

the new freedom is not to 

stop here ... it is to probe 

deeper ! Therefore this is a 

motion picture for mixed 

audiences with adult minds 

who desire to face relationship 

inside and out of marriage 

as it really is, or 

should be. 

GREAT EMPIRE FILMS presents 

LOVE ME LIKE I 

DQ 

STARRING * PETER CARPENTER • DYANNE THORNE • PAUL FLEMING 

WRITTEN, PRODUCED & DIRECTED BY J. VAN HEARN MUSIC BY ELSA SINGMAN 

GOLDSTONE FILMS OF TEXAS, INC 

JACK GUILES, MGR. 

500 SO. ERVAY, SUITE 611 A, DALLAS, TEXAS 75201 

(214) 742-4869 

BOXOmCE :: July 13. 1970 SW-5

HOUSTON 

JuKe Andrews and her husband, producer 

Blake Edwards, were here on a brief 

visit and were taken on a personally conducted 

tour of NASA by Chris Kraft of the 

Manned Spacecraft Center . . . Frank 

Dobbs of MFC Film Productions went to 

Los Angeles to receive an award for KPRC- 

TV's "Passage to Prudhoe," film about 

Humble Oil & Refining Co.'s SS Manhattan's 

northwest passage through the ice. The 

film won best newsfilm special of 1969. 

The "Brewster McCloud" troupe honored 

Charlie Resnik on his birthday with a champagne 

party ... "A Right to Life" won a 

silver medal in the category of medical and 

health films at the Atlanta International 

Film Festival. The film was entered by television 

station KHOU-TV and was written 

and narrated by Ron Stone. The film is the 

two-part, three-hour investigation of the 

Food and Drug Administration's licensing 

procedures for experimental medicines. 

Charles Porter, news director of radio 

SOUTHWESTERN THEATRE-EQUIP. CO. 

Fast - Dependable - Service 

"Geared to Serve You Best" 

Your Complete Equipment 

& Supply House 

station KCOH, has a role in the film "Brewster 

McCloud" which is being filmed in 

Houston. Porter was so good in his scenes 

that he was given a few speaking lines . . . 

What is said to be the world's largest 16mTn 

theatre opened June 28 at Pasadena, Tex. 

The Capitan Theatre will feature the showing 

of adult films, one hour feature and one 

hour of shorts. 

The Astroworld went all out for seven 

days, June 29-July 5 with all of Houston 

invited to participate in the festivities of the 

filming of "Brewster McCloud." Admission 

to Astroworld was $4.50 for adults and 

$3.50 for children with doors open daily 

from 10 a.m. to 11 p.m. Those attending 

were able to be in scenes of the film which 

were being shot at the family amusement 

park. On display were stunt cars used in the 

movie. Persons attending were also able to 

obtain autographs of the stars of the film. 

J. D. Feigelson and David L. Ford will 

film "The Wind Splitter" in Houston starting 

1702 Rusk - Houston, Texas 77003 - 713-222-9461 

Complete Line of 

Concession Supplies & Equipment 

Write Today For 

Prices and Information 

in September. Ford is the producer and 

Fiegelson the director. The movie is to be 

based on an original story by Fiegelson and 

being co-written by Ford. It is basically the 

story of a young man who has left a small 

Texas town and, after college and the Army, 

makes it big in Hollywood, then gets invited 

back by the citizens of his home town to 

speak to the commencement class. Fiegelson 

won a first place at the Atlanta Film Festival 

for his 53-minute film, "One of the Missing." 

The film also won a Golden Eagle from the 

Cine Golden Eagle in Washington, D. C, 

which means it will be one of the official 

U. S. entries in foreign film festivals. 

Margaret Hamilton Scorns 

Downbeat Hollywood Talk 


STRATFORD, CONN.—Long-time actress 

Margaret Hamilton, now appearing at 

the American Shakespeare Festival Theatre, 

scores talk of downbeat Hollywood production 

patterns. 

"The auto industry has changed since the 

'30s," she said. "So has the aircraft industry. 

And everything else. What's emerging in 

motion pictures is a more distinctive craftsmanship, 

a greater stress on quality, if you 

will. 

"And in 

the process, in the re-evaluating, 

in the updating, some people who don't 

completely understand the changes start 

mouthing off. It's unfair." 

Miss Hamilton has worked in Hollywood 

films since the early 1930s. 

Translation for Paleface. 

"Don't waste time with old-fashioned 

way sending message. 

BEST way to 

SELL used equipment, find 

HELP, SELL 

or BUY theatres, is 

with 

BOXOFFICE CLEARING HOUSE 

You get year-round service." 

RATES: 2Sc pv mrd, minimum {2.50, cash witli copy. Four consecutive insertions for price of tliree 

BOXOFFICE, 825 Van Brunt Blvd., Konsas City, Mo. 64124 

Classification 

Please Insert the following ad times In the CLEARING HOUSE 

(Enclotod if check or money order for $ Blind ods 50< per iniertion extra) 

SW-6 BOXOFFICE :: July 13, 1970

\A/ORLD 

ADVENTURE 

INC. 

IS PROUD TO ANNOUNCE 

THE NEAR-COMPLETION OF 

OUR FIRST AUTHENTIC 

OUTDOOR ADVENTURE. 

':&- 


A HUNT IN 

AFGHANISTAN 






PRE-OPENING TELEVISION 



ir^Ji 



PHONE: 206-624-8390 

>-^-^^>»i--^

OKLAHOMA CITY 

JJomer Jones, owner of the Rialto and Alva 

Drive-In at Alva, Okla., has started 

construction of a new 400-speaker open-air 

theatre there, with opening tentatively set 

for August of 1971. 

FINER PROJECTION-SUPER ECONOMY 

Ask Your Supply Dealer or 

Write 

HURLEY SCREEN COMPANY, inc. 

M Sarah Driv* Farmlngdolt, L. I., N. Y., 1I71S 

important 

Drive-In 

Hews for 

Theatre 

Operators! 

The Revolutionary New 

IN-CAR 

REPELLENT 

FREE! 

AOMBBl 

GUARANTEES 

NO MORE 

MOSQUITOES 

GNATS or 

SAND FLIES 

Ey«-Catching 

Counter Diipley 

Johnny Jones, son of Homer Jones, will 

return home from the armed forces July 19 

for good and will begin assisting his father 

in the operation of the theatres in Alva. 

New Seating at Tomball Winona 

TOMBALL, TEX.—New upholstered 

theatre seats have been installed in the 

Winona Theatre here, spaced on 38-inch 

centers to provide ample leg room for patrons. 





• TRAILERETTES • DATE STRIPS 


Gerald L. Karski, Prcs. 

125 Hyde St., San Francisco, Calif. 94102 

PROTECT YOUR 

PATRONS, YOUR 

BUSINESS AND 

YOUR POCKETBOOK 

PIC 

For Inquiries or Orders— Call Collect 

201-673-2585 

Warehouses Throughout United States and Canada 

Corporation, 28-30 Cmfield St., Orange, N.J. 07050 

Jerry Lewis Triplex 

Announced in Lawton 

LAWTON, OKLA.—A new Jerry Lewis 

Triplex mini-theatre is scheduled for construction 

near the Lawton Country Club 

here, with a Labor Day target set for opening. 

The $500,000 theatre is to be built by 

Western Showcase, Inc., headed by board 

members F. Jack Allen, Clare Morford and 

B. A. Allen jr. 

The three local men recently returned 

from New York where they attended a seminar 

held by Network Cinema Corp., franchiser 

for the Jerry Lewis theatres, to 

familiarize themselves with the operation 

and organization. 

Allen said Western Showcase has 57 

western Oklahoma counties with franchises 

available for building the automated theatres. 

The Lawton theatre will have a combined 

seating capacity of 1,050, and will feature a 

parking area for 400 cars. 

Tommy Lester Mcmaging 

Aberdeen, Miss., Malco 


ABERDEEN, MISS.—Tommy Lester of 

Farmington, Ark., is the new manager at the 

Malco Theatre. He was pictured in the Aberdeen 

Examiner accepting the theatre keys 

from Greg R. Luna, a night patrolman on 

the city police force who has been serving as 

house manager for the last six months while 

the theatre lacked a full-time manager. Luna 

now is assistant manager. 

Lester said he "intends to make the Malco 

more enjoyable for its patrons" by stressing 

the management rule that bans all smoking 

in the theatre except in the lobby. Lester said 

he also will maintain orderly conduct in the 

auditorium so patrons who come to see and 

hear the picture won't be disturbed by others 

who pay little attention to screen developments. 

Lester was trained in theatre business in 

Columbus and also was instructed by Harold 

H. Thomas, Fayetteville, Ark., who has been 

in exhibition since the '40s. Following graduation 

from high school in Farmington, Lester 

served in 

theatre training. 

"SET OUR ESTIMATE""* 

on both little and big jobs. You get the 

most for your money from Oklahoma 

Theatre Supply." 

"Your Compl»l» IquSpmmmt HmmT 

the U.S. Navy before starting his 

OKLAHOMA THEATRE SUPPLY CO. 

»2t WMt Granrf OM iUlwi C>7 

CARBONS, Inc. ' " 

Oox K, Cadar Knellt, NJ. 

^^ 

'^«4c fee »Mnc—*Je'^ u tU ^W 

A 

In Oktahom*—OKLAHOMA THEATKI SUPPLY CO^ McMmim CHr— 

CI *-t«?1 

In Tm«»—MODERN SALES t URVICE. INC., 1200 Ymm* St., D«Rm— 

RIvanid* 7-11*1 

SW-8 BOXomCE :: July 13, 1970

— 

— 

— 

— 

— 

Minneapolis Grosses 

Will on Hot Nights 

MINNEAPOLIS—As the weather heated 

up, boxoffice grosses cooled and a trio of 

new arrivals were among the victims. "Darling 

Lili" bowed at the State with a lightweight 

150. It'll hold and the hope is that 

the fans will discover what they're missing. 

"The Landlord" isn't poised for a long-term 

lease at the World: the debut-week figure 

was a disappointing 130 despite some critical 

applause. And "The Walking Stick" got 

its walking papers after a single frame at 

the Suburban World, where it scraped up a 

meager 100. "Woodstock" again was the 

giant of the parade—490 in an eighth week 

at the Riverview. Incidentally, it's that theatre's 

first plunge into first-run bidding and 

exhibition— and what a way to get into the 

act! "Patton" showed fresh muscle in a 17th 

go-around at the St. Louis Park, up to a 

healthy 

Academy 

240. 


Hello, Dolly! (20th-Fox), 28th wk 100 

Cinema II, Uptown The Kremlin Letter 

(20th-Fox), 2nd wk 90 

Cooper Cinerama Airport (Univ), 14th wk 390 

Gopher—M*A*S*H (20th-Fox), 15th wk 125 

Lyric Two Mules for Sister Sara (Univ), 2nd wk. 150 

Mann The Out-of-Towners (Para), 2nd wk 200 

Orpheum Beneath the Planet of the Apes 

(20th-Fox), 2nd wk 120 

Riolto I Am Curious (Blue) (SR), 5th wk 280 

Riverview Woodstock (WB), 8th wk 490 

St. Louis Park PoHon (20th-Fox), 17th wk 240 

State Darling Lili (Para) 1 50 

Suburban World The Walking Stick (MGM) 100 

World The Landlord (U A) 1 30 

Veteran Don May Leaves 

UA to Join Cinecom Corp. 

MILWAUKEE—Don May, a veteran of 

30 years in showbusiness and for the past 

year and a half general manager of United 

Artists' 21 theatres in Wisconsin, resigned 

effective Wednesday (8) to become an 

executive with the Cinecom Theatre Corp., 

headquartering in the Chicago office. Cinecom 

is a newly formed organization with 

numerous theatres in the Midwest, South 

and East. Dale McFarland, manager of the 

Indianapolis office, succeeds May at United 

Artists. 

May began his 

showbusiness career back 

in 1943 as an assistant manager at the old 

Venetian Theatre under the former Fox- 

Wisconsin Amusement Corp. banner, rising 

to manage several of the firm's houses as 

time went by. In 1946 he joined the Marcus 

Theatres Management Corp. and managed 

several of that organization's theatres, 

among them the Viking and Capitol. Two 

years later he was offered the Wisconsin- 

Michigan and Minnesota territory by the 

Mason Publishing Co. and handled the company's 

lawbook sales, where he remained 

for three years. 

Meanwhile, May had a small interest in 

the Colonial Distributing Co., which handled 

vending machines and supplies to the industry. 

After two years, he took over the 

firm, disposing of it later to rejoin the Fox 

combine as general manager of Merchandising 

Corp. When it appeared that May's 

talent would lead to future promotion, he 

was invited to "go back to managing for a 

while" and he, in the years to follow, managed 

nearly all the circuit's 21 units. 

TV Movies, Fast Playoffs and Late 

Bookings Bane of Smalltown Houses 

MANKATO, MINN. — "Small - town 

theatres have problems," concludes Free 

Press staff writer Mike Larson after talking 

to a number of exhibitors in the Mankato 

area. Larson described the situation as follows: 

" 'What's the movie tonight?' asked a 

prominent businessman in a nearby town 

last week. "Winner,' someone answered. The 

man thought a minute, then said, 'No, I 

mean on TV.' He then gestured toward the 

local theatre and said, 'I haven't gone to a 

movie there in three years.' 

"While for many communities in southern 

Minnesota that scene is not typical, all too 

many theatre owners in the area are finding 

that too much TV, especially movies on TV, 

and too many good movies released too late 

pose increasingly serious problems to the 

small-town theatre. 

"At Winnebago, Paul Perrizo has found it 

necessary to shut down his Roxy Theatre 

during the winter months. 'There wasn't 

much business with the cold weather,' Perrizo 

says. 'With the overhead expenses 

heat, lights, cost of film—it's more economical 

to keep it closed during winter months. 

Better When Kids Have Money 

"Perrizo, who opened his theatre April 1 

and plans to keep it open each night, starting 

July 1, adds that there are 'so many 

other things to do now. It's better in the 

summer when the kids are working and 

have extra money.' 

"Chet Werner, manager of the LeSueur 

Theatre, agrees young people can make or 

break a small-town theatre. 'Your big attenders,' 

he says, 'are your younger people, 

not your adults. Adults are content to stay 

at home. I hope this trend to the wilder 

type picture will change. These R ratings 

keeping out the young kids—will hurt us, 

while a large town can get away with it.' 

Long Booking Delays 

"Compounding the problem, Werner continues, 

are films held back until they play 

in the Twin Cities. 'Mankato gets them before 

we do, then St. Peter,' he says. 'Sometimes 

we get them three or four months 

after they've started showing them' in the 

Twin Cities. 

" 'The teenagers want to see the movie hot 

off the market.' 

"The size of his crowds also depend more 

on the show and who has seen it previously 

than on the day, he says. 'We've had nights 

you scheduled two shows but you'll show 

only one because no one shows up for the 

second one.' 

"John Peterson, Madelia Theatre manager, 

says that on a recent Tuesday night 

only two persons showed up to see the 

movie. Carlton Anderson, manager of the 

State Theatre in St. Peter recalls 'maybe 

half-a-dozen times' when only a few persons 

showed up for a film and left early 'so we 

stopped showing the movie before it was 

even over.' 

"He cites the delay of films as a principal 

problem at St. Peter. 'I have to show them 

after they get to Mankato or somewhere 

else.' He adds that the normal delay runs 

anywhere from a month to six months. 

"Weekends draw the best crowds at the 

300-seat capacity Madelia Theatre, with the 

average about 100 persons. Madelia merchants 

sponsor a free show Saturday afternoon. 

Peterson estimates it costs $50 a day 

to run the theatre, a total overhead of $300 

a week. 'I don't hire anyone except the projectionist,' 

he says, and indicates ticket sales 

just about match costs. 'What you make on 

concessions, you can probably use for your 

profit.' 

Sees Better Future 

"But Peterson, like most other theatre 

owners and managers, sees a better future 

for the small-town theatre. 'It is better now 

than when I bought this theatre' in 1967, 

Peterson says. Once the new highway (60) 

comes through here I think Madelia will be 

growing.' 

"Richard Ebensteiner, who manages theatres 

in Waseca, St. James and Austin, says 

the theatre business has gotten better since 

he started seven years ago. 'What's happening 

today is we play it (a given movie) 

too fast,' he says. 'By the time the word gets 

around that it's a good movie, it's already 

gone.' 

Patrons Growing Up 

"The future looks brighter, he says, because 

'the younger people are getting older. 

That may sound funny but it's the younger 

people who are patronizing the movies.' He 

indicates that like youngsters who continue 

to enjoy rock music after they get older, 

young adults will continue to attend movies. 

"Ebensteiner says theatres once showed 

pictures similar to those 'you could find on 

any TV today. Now the theatre audience, 

from my point of view, is far more sophisticated 

than the average TV viewer.' 

"Many theatre managers believe modern, 

automated, smaller theatres are the answer 

to many operating problems. One example 

is Wells, where a new theatre was completed 

in 

1960 as a part of the new municipal 

building there. While showing of films is 

not completely automatic, manager Sid 

Heath is able to keep the theatre open 

seven days each week. Ebensteiner calls a 

249-seat theatre in St. Cloud, 'more than just 

moderately successful,' the small-town theatre 

of the future. 

"Other theatres like the one in St. Cloud 

will soon be opening up throughout Minnesota, 

he believes. Most will have a capacity 

for 50 to 250 persons. Projectors will be 

operated and shut off automatically. 

(Continued on next page) 

BOXOFHCE :: July 13, 1970 NC-1

Six Rushford, Minn., Seniors Lease 

And Are Operating Trojan Theatre 

RUSHFORD, MINN.—There'U be no 

"lazy, hazy, crazy days of sununer" for a 

half-dozen teenagers in this southern Minnesota 

community. They've gone into showbusiness 

by renting the Trojan Theatre here 

for the coming year. And the youngsters 

have plunged right into the many mysteries 

of operating a showhouse—such items as 

booking films, advertising, publicity and the 

key endeavor of trying to attract enough 

patrons with their six-times-weekly performance 

schedule. 

The theatre is owned by Mr. and Mrs. 

Clarence Loerch, who reside here. Built in 

1949, the theatre had been closed for several 

months after Karl Huseboe, who had leased 

it, turned it back to the Loerchs because of 

declining attendance. It was then reported 

that a pair of Rushford businessmen were 

planning to reopen the Trojan but the two 

finally decided against this move. 

At that point a pair of 17-year-old Rushford 

High School students, Gary Peterson 

and Douglas Klungtvedt, huddled with four 

other students who at various times also had 

worked as ushers, ticket-takers and concession 

counter attendants—Carl Holger, Pamela 

Overland, Jennifer Smith and Jaine Benson. 

All will be seniors this fall. 

"Why don't we rent the theatre from Mr. 

and Mrs. Loerch and run it ourselves?" 

asked Gary. "We all have experience. Doug 

and I know how to run the projection machines, 

Carl could handle the ushering and 

For The BESTEST And 

fASTfSJ 

SPEci^ 

NC-2 

FILMACK 

1375 S.Wobosh . ChKago.6060S 

MERCHANIS 

ADS MADf 

TO ORDEC 

bookkeeping and the girls could handle 

cashiering and concessions." 

The more the young adults talked, the 

more caught up in their own ideas they 

became. The Loerchs were hesitant at first. 

Clarence Loerch, now a farm implement and 

used car dealer in nearby Houston, pointed 

out that he himself had operated the theatre 

at first but that TV had cut heavily into the 

movie business. Mildred Loerch finally was 

caught up in the enthusiasm of the youngsters, 

totally impressed with their sincerity 

and their willingness to work long and hard. 

"These boys and girls are really outstanding," 

said Mrs. Loerch. "After Clarence and 

I decided to turn the theatre over to them, 

you should have seen the way they worked. 

In fact, even before we gave our consent, 

they were scrubbing, scraping off wads of 

gum, anchoring seats that had become loose, 

vacuuming the carpets and painting the walls 

and ceilings." Mrs. Loerch bundled the 

young people into her car and drove them to 

Minneapolis for a meeting with Webb Raudenbush, 

who specializes in booking films for 

small-town theatres. He, too, was impressed 

by the young people and the wheels began 

to turn in earnest. 

Citizens here displayed both amusement 

and impressed approval of the venture when 

the word got around town. Operating under 

the corporate name of The Theatre Group of 

Rushford, the youngsters made a big hit in 

town by appearing before civic groups and 

club meetings and asking, not for a handout, 

but for support in the form of attendance at 

the Trojan. Others, including Mayor Forrest 

Smith, whose daughter Jennifer is a member 

of the group, noted that the nearest movie 

houses are those in Willmar, Minn., 21 miles 

distant. 

Opening night for the new era at the 

Trojan was May 30, Memorial Day. Like 

any concerned businessmen, the half-dozen 

youngsters were frankly both worried and 

Start BOXOFFICE coming... 


D 2 years for $12 (SAVE $2) D 1 ye«r for $7 

D PAYMENT ENCLOSED Q SEND INVOICE 

TImm nrtM for US., Caaoda, Poa-AMrka «aly. (Mmt ceaatriM: $10 o raer. 

THEATRE _ ~ — 

STREET 

TOWN 

NAME 

ADDRESS 

 

BoXOffffice 

.... STATE .. 

POSITION 

ZIP NO. 

THE NATIONAL FILM WEEKLY 

as Vaa Irwt IM., lUawi On, Ma. Mllt 

nervous. Then came the crowds. *'We drew 

245 that first night, 76 on Sunday and 33 on 

Monday. We've been told that 33 customers 

is good for a Monday night." 

Now the youngsters are confident they 

can meet their "nut" of $550 monthly. They 

plan to run six times a week, closing on 

Wednesdays. When school opens in the fall, 

the theatre will be open only Saturdays and 

Sundays. In Rushford, as elsewhere, not all 

young people are so dedicated. So, each 

night, a member of the local Lions Club is 

on hand in a volunteer gesture making sure 

no rowdy elements in the audience spoil it 

all for the others. 

Carl sums it up: "We all take turns at 

just about every job here. Nobody ducks his 

share of the work. We're in this together 

because we know that only through hard 

work will it become a success." 

TV Movies. Fast Playoffs 

Bane of Smalltown Houses 

(Continued from preceding page) 

"Eagerly looking forward to 

such a theatre, 

Ebensteiner says, 'I think that what's 

going to happen is going to be absolutely 

startling.' 

"Theatre managers now experiencing 

problems hope the so-called microtheatres 

will improve the image of the local theatre, 

lower expenses, yet handle a good crowd on 

any evening and attract movies with more 

selectivity for the small-town audience." 

NY NATO Conclave Slate 

Announced by Sid Cohen 


BUFFALO—Herbert N. Slotnick, president, 

Carrols Development Corp., with 

headquarters in Syracuse, has been named 

honorary chairman of the annual convention 

of NATO of New York State, to be 

held August 2-6 at the Concord on Lake 

Kiamesha in the Catskills. 

Sidney J. Cohen, president of the state 

body, also has named these co-chairmen: 

John Martina, Jo-Mor Theatres, Rochester; 

Howard Goldstein, Schenectady, and Alvin 

G. Wright, Holiday Theatres, Cheektowaga. 

Cohen also has named Morris Slotnick 

of Jo-Mor Theatres, Rochester, and Elliott 

Press, Rochester, co-chairmen of the golf 

tournament 

The members of the convention committee 

are: Dewey Michaels, Mannie A. Brown, 

Gasper "Pat" Mendola, Richard Hayman, 

Sydney Kallet, John Wilhelm, William Dipson 

and Jerry R. George. Co-chairmen of 

the Exhibitor's Booking Book are: Morris 

Slotnick, Joseph Harmon, Joseph P. Garvey 

and Mannie Brown. 

The members of the nominating committee 

for the election of directors are: A! 

Burns, chairman; Dewey Michaels; Pat 

Mendola; Sam Gandel, and Alvin Wright. 

Cohen declares reservations are approaching 

the soldout phase and urges any members 

who have not as yet signed up to do 

so at once. Special rates have been established 

for all exhibitor members of the organization 

attending the big conclave. 

BOXOFnCE :: July 13, 1970

iMiiiiiMm 

\ 

X/ 

^ 

i\ 

//' 

^ 

'f 

EDGAR 

ALLAN 

POE probes 

new depths of 

Vincent PRICE 

HORRORI 

^-"^^V, 

^^ 

l: ''I. 

ALSO STARRING 

EssyPERSSON • Hugh GRIFFITH.. Elisabeth BERGNER„"oona" GP

MINNEAPOLIS 

Ylôody Sherrill, MGM Midwest division 

manager, was in town from Chicago . . . 

John Dobson, United Artists regional manager 

for the Western division, was here on 

branch business . . . Don Palmquist of the 

20th Century-Fox branch left on vacation 

Monday (6) with Denver as his goal. Palmquist 

will visit relatives there. He jokes: "I 

expect to get a mile high!" 

Wedding bells will ring shortly for Bob 

Alexander, Capitol Theatre, Chatfield . . . 

Vern Felt, manager of the Cooper Cinerama, 

is off on vacation . . . Roger Dietz arrived 

to assume the post of branch manager for 

Columbia Pictures. Irving Braverman, who 

resigned the position to pursue personal business 

interests, turned the reins over to Dietz 

Friday (3). 

Jim Wilson, Dakotas salesman for 20th 

Century-Fox, tumbled off a ladder and suffered 

a kidney injury. Wilson is recuperating 

in Northwestern Hospital here—and cards 

would be welcomed. 

Filmrow visitors: Bob Alexander, Capitol 

Theatre, Chatfield; Sando Holman, Lake, 

MILWAUKEE 

QfOdals at lola, striving to duplicate the 

of "Woodstock" Sunday, June 

success 

28, met some unexpected reverses. From all 

reports, the confrontation was a takeoff on 

the movie, with admission to the grounds at 

$10 per person. Unfortunately for management, 

many a patron evaded the boxoffice 

and gained entry free of charge. There were 

cwnplaints that 45 women were raped by 

a band of motorcyclists who barged in (23 

members of the group were arrested) and a 

number of patrons were hospitalized as a 

result of gunshot wounds received during 

the clash. Highway officials estimated the 

crowd at about 45,000 rock fans attending 

the affair. 

Cart Lerner, film editor of "The Boys in 

the Band," will be one of the judges named 

for the Fifth National Student Film Festival, 

sponsored by the Jos. Schlitz Brewing Co. 

here, in cooperation with the American Film 

Institute and the U. S. National Student 

Ass'n. In addition to Lerner, the panel is 

made up of: Brian De Palma, director; Ann 

Guerin, Show Magazine senior editor: Michael 

Getz, founder and director of the Ungerground 

Cinema 12 Film Society, and 

Marc Stone, a previous winner. The 25 winners 

will be awarded a total of $22,000 in 

prizes, 

plus two $30,000 fellowships. 

Linda Johnson (the recently chosen "Miss 

Wisconsin" from the Milwaukee area) has 

a busy year ahead of her, making the rounds 

of state and county fairs, in addition to any 

event of importance, "selling Wisconsin." 

Buffalo; Reno Wilk, former independent exchange 

representative, who visited from 

Palm Springs, Calif., to renew old acquaintances, 

and Bim Lakie, Bijou, Barnesville. 

Lynn Kulbeik, secretary to Forrest Myers, 

Paramount branch manager, is on vacation 

and hosting visitors from Denver . . . Harold 

Lundquist, Cinerama Releasing Corp. 

branch head, is back from a trip to Omaha 

with the report that in the farmlands between 

here and the Nebraska city, a bountiful 

harvest appears to be taking shape, an 

event which always bodes well for outstate 

exhibitors ... A "Song of Norway" minireel, 

41 minutes of scenes and production 

shots from the forthcoming CRC release, 

will be shown this month at the Academy 

the opening gun 

Theatre. The 70mm item is 

in what's expected to be a heavy salvo of 

publicity for the December musical. 

"Butch Cassidy and the Sundance Kid," 

which broke house records all across the 

area in its first-run bows, is doing it again 

in sub-run dates. "Butch" had a 12-theatre 

break in the Twin Cities area and pulled 

turnaway crowds at all situations. Even on 

a warm, soft^gross Sunday (June 28), its 

grosses were astounding . . . Murray Devaney, 

CRC division manager based in Chicago, 

hopped to New York to scan fall and 

winter releases, notably "Song of Norway" 

and "Lovers and Other Strangers." 

Her next most important challenge will be 

participation in the Miss America pageant 

in Atlantic City this summer. 

James Arnold, associate professor of journalism 

and noted film critic, has been selected 

to offer the comments on a series of six 

art films to be shown on the Marquette University 

campus. The films will be sponsored 

by the university's Summer Activities Council 

and admission will be 50 cents each. 

The films to be shown are: "Elvira Madigan," 

"Paths of Glory," "8y2 ," "Titicut Follies," 

"Through a Glass Darkly" and "Nazarin. 

The Catholic Herald Citizen newspaper 

here is asking its readers to write in on the 

question, "Should the Catholic Herald Citizen 

Drop the TV Movie Ratings?" 

"Bud" Rose, gallivantin' publicity man, 

left here Friday (3) for London and other 

parts of Europe with the five-member The 

Defenders rock group. He says, "It's a whole 

lot easier to get 'ink' in a foreign country. 

I'm going to try out some new ideas and 

stunts while on the month-long barnstorming 

tour," he added. 

Area exhibitors were put to the most 

rugged test of all challenges when both the 

Journal and Sentinel newspapers were confronted 

by an electrician's strike. The papers 

appeared day after day without any theatre 

advertising whatsoever. There was nothing 

else for exhibitors to do but take to radio 

and TV, which helped but was not the solution. 

Otherwise, all prospective patrons 

could do was to call the theatre in which 

they were interested and ask what was being 

played currently. Most exhibitors said 

they were kept busy answering phones during 

the week-long struggle. 

Ed Gavin, branch manager for American 

International Pictures here, announced that 

"Angle" Porchetta of Capitol Service was 

the winner of the AIP branch managers' 

drive prize, a TV set. Porchetta also is president 

of the new three-way theatre complex 

under construction on Mill Road. 

Roa Films has been purchased by the 

Journal company. Roa produces and sells 

film strips with emphasis on religious subjects 

and claims to maintain the world's biggest 

inventory of religious films. According 

to the report, the Journal hopes to expand 

its interest in the knowledge industry 

through development of new materials to 

aid the country's educational system. Mrs. 

Roa Kraft Birch will remain president and 

Miss Jean M. Larson, executive vice-president, 

respectively, under the new operation. 

Elmer Regner, executive producer of the 

Melody Top Theatre, will retire at the end 

of 1970. Regner, 67, has been associated 

with the Melody Top since its founding in 

1963 and also was a vice-president. He formerly 

worked for the old Milwaukee Brewers, 

the Braves and was boxoffice manager 

for the Fred Miller Theatre. He had been 

a member of the Milwaukee Motion Picture 

Commission until recently. The Variety Club 

holds much of his attention now. 

Dwight MacDonald, author and film critic, 

will teach two courses this fall at the 

University of Wisconsin-Milwaukee. He will 

be a visiting professor in the Center for 

20th Century Studies, teaching "Parody As 

Criticism" in the English department and 

"Critical History of the Cinema" in the 

Department of Mass Communication. Mac- 

Donald has served as associate editor of 

Fortune Magazine and editor of Partisan 

Review, in addition to being editor and 

publisher of Politics. 

Borgnine, Herschensohn 

Stco: in July 4 Parade 

MILWAUKEE—Each year the Schlitz 

Brewing Co.'s Fourth of July parade "gets 

bigger than ever" here. This year, among the 

celebrities, were Ernest Borgnine and Bruce 

Herschensohn. 

Borgnine, who more often than not has 

played the "heavy" in his many movie roles, 

got his chance to clown, following a recent 

appearance on the Johnny Carson TV show. 

Carson had asked Borgnine if there were 

any roles he had never played but would like 

to. Quickly, Borgnine answered: "I'd like 

to be a circus clown." 

The next day he received a letter from 

Ben Barkin of Barkin-Herman Associates, 

whose firm coordinates the Old Milwaukee 

Days for Schlitz, offering him the chance 

to be a clown in the parade. Borgnine immediately 

accepted—and for no fee. 

Said the Oscar-winning actor. "My mother 

always said that if you can bring a bit of 

happiness into one person's life each 24 

(Continued on page NC-6) 

NC-4 BOXOFTICE :: July 13, 1970

\A/ORLD 

ADVENTURE 

ENTERPRISES 

INC. 

IS PROUD TO ANNOUNCE 

THE NEAR 

OUR FIRST AUTHENTIC 

OUT ADVENTURE.. 

,TION OF 


A HUNT IN 

AFGHAMISTP^N 






PRE-OPEIMIIMG TELEVISION 



4> 

, iLifc 



PHONE: 206-624-8390

Age Bars, Uneven Enforcement Draw 

Fire of Youths on Film Code Panel 

By BILL NICHOL 

MILWAUKEE—Censor boards, motion 

picture commissions and parents in general 

are being confronted on all sides by the 

efforts to bring about some order out of 

chaos. The big problem, pure and simple, is 

whether or not teenagers should be allowed 

to see movies of their own personal choice. 

"They plan on us for cannon fodder and 

we have no voice in the matter," says one 

17-year-old youngster. "And they produce 

films with us in mind," said another teenager, 

"but local restrictions rule out our seeing 

them. We are old enough and sufficiently 

educated to enable us to make up our 

own minds in this day and age." 

The Milwaukee Journal, keenly aware of 

the Milwaukee Motion Picture Commission's 

battle for more power and the current 

disregard for any of the commission's 

recommendations, decided to give the teenage 

student a chance to be heard. A forum 

was arranged and the panel included 13, 15 

and 17-year-old pupils who volunteered for 

a session titled: "Is a Movie Rating System 

Necessary?" Miss Margo Huston of the 

Journal acted as moderator. While it will 

be noted their answers were varied, all 

pointed out "flaws" in the system. Some 

linked the flaws with society in general. The 

following resume covers the highlights of the 

session. 

MODERATOR (Margo Huston) : Robby, 

you are under 18 and you say you have 

seen X-rated movies— "Fanny Hill" and 

"Russ Meyer's Vixen." Does that make the 

movie rating system a farce? (It was later 

found that Robby had seen these films at 

an Illinois theatre. When asked why he didn't 

say so at the panel session, he replied that 

he wasn't asked where he saw the pictures.) 

ROBERT, 17: If the managers wanted 

to. they could sit out there and check IDs. 

But they're in it to make money. That's 

why they change the ratings on some movies. 

The kids see "adults only" and think, "Oh 

boy! Skin flick. I've got to go see it." I think 

they'd rate Walt Disney R if they could, 

just to get people interested. 

MODERATOR: Do a lot of kids get 

into "adults only" movies? 

ROBERT: I'm sure they do. All my 

friends saw "M*A*S*H." 

CHRI.STY, 17: But the average kid under 

17 can't get in, because they can tell by the 

way you look. So. if the line isn't drawn 

exactly at 18, it's close. 

DEBBIE, 13: The trouble is, the kids 

who aren't old enough, like say 13, aren't 

interested in Walt Disney movies and they're 

COMPLHt TH£«t«[ QUOIATIOHS 

Itf ARTOE Carbon Co. 

MLMONT AVINU( 

CHICAGO. ILLINOIS

e sent to 114 embassies and consulates 

around the world. 

"We're always looking for something visual 

and positive," said Herschensohn, who 

is the USIA's director of motion pictures 

and TV. He said he welcomed the opportunity 

to film the parade and would try to 

get the film clip used in movie theatres and 

on TV. 

He anticipated that the film clip would 

get good exposure elsewhere and noted that 

the parade had international characteristics, 

in that some of the circus wagons were built 

in England, while others are dedicated to 

different continents and countries. 

Herschensohn figured the cost of filming 

the parade at about $6,600, a small amount 

compared to his annual budget of about $12 

million. He said his department produces 

1,000 films and tapes a year, from 30-second 

short subjects to 90-minute documentaries. 

Born in Milwaukee, Herschensohn lived 

at 3385 N. 45th St. before the family moved 

to California. His father Herbert L., now retired, 

was a doctor here. 

Herschensohn, 37, worked his way up in 

the film industry by starting after high 

school as a messenger for RKO Radio Pictures 

in California. Later, he became a film 

director for an aircraft company and in 1956 

went into business for himself, subsequently 

becoming affiliated with the USIA. 

Property Deals May Bring 

New Varsity Theatre Site 

LINCOLN—It's not going to happen 

overnight but further developments support 

increasing talk that the Varsity Theatre may 

be relocated eventually in downtown Lincoln. 

Glenn Yaussi, chairman of the board, National 

Bank of Commerce, which recently 

bought the next-door land on which the 

Varsity Theatre Building was constructed by 

Nebraska Theatres, does not deny it is exploring 

ways by which the movie house 

could be given a new downtown site so the 

bank might eventually buy the Varsity building. 

Nor does he deny that the old Elks 

Lodge Building across P Street from the 

Varsity might be one of the relocation possibilities. 

It is owned today by the bank's 

friendly next-door neighbor, Hovland-Swanson. 

Simultaneously, the bank has sent out 

letters to all the other ten stockholders in 

the Rampark Garage Building Corp., offering 

to buy their stock so the bank can be 

the sole owner. Some already have done 

this. Yaussi expects others to do the same. 

Sole possession of the Rampark, which 

takes up the rest of the P Street block not 

occupied by the Varsity Theatre Building, 

and the Varsity structure would give the 

city's second largest bank a far better range 

of space for an eventual new building. Its 

present location on O Street, south of the 

Varsity, is "hemmed-in" today. Yaussi says 

the bank undoubtedly would be planning a 

new structure some of these days. 

The old Elks Lodge Building occupies the 

northwest corner of 13th and P streets; the 

existing Varsity, the southwest; the Stuart 

Theatre, the southeast, and the old YMCA 

Building, the northeast 

LINCOLN 

Tîke Gaughan, district manager, is filling 

in for Al Schulter, Stuart manager, 

while he and Mrs. Schulter vacation with his 

family in the East . . . Lou Jicha, head doorman 

at the Stuart, left Friday (10) with his 

family for a vacation trip to California . . . 

Walt Jancke, Nebraska Theatres city manager, 

says he almost drove past his own 

house the other night. It was white and redwood 

colored but now is white and charcoal 

gray, since Varsity employees have spent 

some off-duty hours changing the color 

scheme . . . During on-duty hours. Varsity 

assistant manager Ev Greathouse has been 

busy hiring three usher replacements. 

Gene Buhrdorf, State Theatre manager, 

celebrated Friday (3), not Saturday (4). Friday 

(3) was his birthday, so he had the day 

off to be with his family. He made up for 

it during the Fourth weekend, despite the 

home fireworks diversion for many patrons 

. . . "Cactus Flower," which opened Thursday 

(2) at the State, drew some of the city's 

biggest single theatre crowds . . . Jay Maness, 

manager at the Cooper/Lincoln, reports 

"Paint Your Wagon" was doing good business 

at the end of a five-week run Friday 

(10), when "Airport" started at the suburban 

house. The staff had a "decorating" 

party Thursday afternoon (9) when they prepared 

the concession and lobby areas for 

the crowd-drawing air film story. Jay reports 

the staff handled the decor package completely 

on their own . . . "Chisum," with 

John Wayne, then "The Hawaiians" with 

Charlton Heston, will follow another cur- 

"A Boy Named Charlie 

rent pleasing film, 

Brown," at the Varsity, which winds up a 

two-week run. 

Charlie Thone, counsel for Nebraska 

NATO, is being ribbed and supported simultaneously, 

says Walt Jancke. Thone is one 

of two candidates being mentioned consistently 

as possible Republican nominee for 

first district congressman in the November 

elections, if current Republican congressman 

Robert Denney gets the expected nod for 

a new federal judgeship . . . Even Walt 

Jancke's dog Pasha found it hard to believe 

the week's hot, humid weather was over on 

the Fourth. She didn't like it, reports Walt, 

when she was not left in the air-conditioned 

house, before finding out it was a cool, comfortable 

65 degrees or so that morning. 

Before departing on his vacation Monday 

(6), Stuart manager Al Schulter praised his 

staff and cooperating radio station KLMS, 

Earl May Garden Center and Pat Egan of 

the Crazy Cracker (fireworks) operation for 

a hangup job on promotion of the current 

Stuart film, "Beneath the Planet of the 

Apes." Big crowds are the result, with a twoweek 

run indicated. With masks provided by 

20th Century-Fox, doorman Lou Jicha, Kim 

Grossman and Norm Schulte donned allblack 

suits and paraded through downtown 

streets to distribute "Ape" newspapers and 

otherwise draw attention to the holiday 

weekend offering. 

Radio station KLMS had 

40 free passes to the show to give to listeners. 

They also worked with Egan at the 

Crazy Cracker stand at Treasure City Shopping 

Center, where guessing the identity of 

the KLMS disc jockey dressed up as a gorilla 

man was another competitive angle. Thanks 

to the Earl May Garden Center, the concession 

area at the Stuart resembles a jungle, 

with loaned plants, flowers and even a 

couple of 15-gallon aquariums and greenyellow 

lights. Richard Schneider, Stuart 

usher and unofficial theatre artist, was responsible 

for such concession signs as 

"Gorilla Grape," "Monkey Sprite," "Chimpanzee 

Coke" and "Orangutan Orange." Another 

selUng sign advised patrons "don't 

monkey around, have a tub" (of popcorn). 

Irvrin Dublnsky may begin to wonder if 

his new fourplex movie house in Des 

Moines, on which work has been started 

by Vawter and Walter, will end up being 

finished and opened before his first twin 

in Sioux City. That May 1 strike of all 

craft unions in Sioux City still is going on. 

Until it's over, the Sioux City dual theatre 

can't be opened, with at least two more 

weeks of construction work left. Dubinsky, 

over in Des Moines the last week of June, 

said workers there went on strike May 1, 

too, but reached agreement after a month of 

negotiations. It is understood carpenters and 

ironworkers and management in Sioux City 

still haven't reached new contract terms . . . 

Walt Jancke, screening Paramount's "Catch- 

22" recently, said it took overnight thinking 

before he could come to a conclusion on 

whether he liked or didn't like the war satire. 

Conclusion: He did, confusing though the 

film story might be . . . Ev Greathouse, 

Varsity assistant manager, will be among 

University of Nebraska second summer session 

students in mid-July. He's signed up for 

five hours . . . Cashier Renee Mills was 

being teased by Varsity co-workers during 

the weekend of June 28. She received her 

blistering sunburn picking corn tassels during 

the daytime hours for her dad, who is 

in agricultural research at the University of 

Nebraska. 

Klinge Nuptials Will Be 

July 17 in Nashua, Iowa 

From Central Edition 

JOPLIN, MO.—Robert Klinge of the 

Dickinson Operating Co. and Florence 

Klinge, wife of Bob's deceased brother 

James, will be united in marriage at the 

Little Brown Church in Nashua, Iowa, Friday, 

July 17. 

Bob and his wife Florence will make their 

home in Joplin, where Bob is manager of 

the Lux Theatre, as well as area supervisor. 

He has held this position for the past nine 

years. 

Exhibitors around the country will remember 

Bob for winning the Showman of 

the Year award at Show-A-Rama VIII in 

1965 and sixth place in the national Technicolor 

awards at Show-A-Rama IX at Denver 

in 1966. Among other honorary awards. Bob 

also has won three Boxoffice Citation 

Awards. 

BOXOFFICE :: July 13, 1970 NC-7

Ifyou Ignore it, 

maybe it'll go away. 

And other 

famous cancer legends. 

D E S 

MOINES 

Qentral States reports that Donald Tool is 

the new manager of the drive-in in 

Ames. Tool is from Iowa City. Also, Robert 

Russell is the new manager of the drivein 

at Norfolk, Neb. Russell formerly was 

the assistant manager at the Starlite Drivein, 

Waterloo . . . Myron Blank, president of 

Central States, reports that his apartment 

was burglarized. 

United Artists is in the second week of the 

"United Artists Weeks" drive. Good luck! 

Ralph Olson advises that Universal's 

"Two Mules for Sister Sara" is off to a 

good start in Omaha and here. Also, "Airport" 

is bringing in fantastic grosses. 

Lois Loar, Warner Bros, branch manager's 

secretary, is on a one-week vacation. 

Lois will be busy painting her house. 

Terry Connor, Omaha booker at Columbia 

Pictures, has resigned and will join his 

singing group. The Spreesome Windfall 

Singers. They plan to go professional and 

have bought a Greyhound bus for touring 

the U.S. on singing engagements. Best of 

luck, Terry! 

Josephine Korte, Columbia billing clerk, 

spent a weekend in Kansas City and Gloria 

Heathcote, cashier, camped out with her 

family at Green Valley during the Saturday 

(4) weekend. 

Don Allen, Don Knight and Leo McKechneay 

of ABC Theatres left for Waterloo 

Thursday (2) to attend the funeral for Art 

Stolte. For many years, Stolte was Central 

district manager for Tri-State Theatre 

Corp., retiring several years ago. 

Carl Hoffman, ABC Midwest, returned 

from a one-week vacation and reports many 

bookings on "Beyond the Valley of the 

Dolls" and "Boatniks" for the Saturday (4) 

weekend . . . "M*A*S*H" 

is continuing to 

do tremendous business in its 15th week 

in 

the Ingersoll Theatre here. 

Nora Patterson, booker at the Paramount 

branch, started her one-week vacation Monday 

(6) and planned to use the time to get 

moved into her new mobile home . . . Linda 

White, booker's steno at Paramoimt, is the 

proud owner of a new driver's license and 

a new Camaro. Congratulations, Linda! 





• TRAILERETTES • DATE STRIPS 


Gerald L. Karski, Prcj. 

125 Hvde St.. Son Francisco. Call*. 94102 

Marshalllown Ozoner 

Gel Major Updating 

MARSHALLTOWN, IOWA—According 

to manager Walter Gary, major improvements 

have taken place at the Drive-In Theatre. 

The projects, which were contracted to 

Gull's Painting Contractors, Nevada, totalled 

some $2,000, including refinishing and 

painting of the 30x70-foot screen, painting 

the entrance signs, screen tower and trim, 

speaker posts and the inside and outside of 

the concession stand. 

The contract for the improvement work 

was let in mid-May and work started June 

17, all accomplished without interruption of 

scheduled showings. As the work was done 

during the day, Gary said the "show had to 

go on, although the screen was in various 

stages of repair." 

These were the first major improvements 

made at the Drive-In Theatre since it was 

built here 22 years ago, although the screen 

face has been repainted several times. The 

project called for the complete refinishing 

of the screen, including going down to the 

bare wood, priming the wood again and refinishing 

the total surface. 

"This will provide us with much brighter 

picture quality," Gary commented. 

WRITE^ 

YOUR REPORT OF THE PICTITRE YOD 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHrniTORS. 

— Right Now 

"What I don't know can't 

hurt me." "Never sick a day 

in my life." The list of excuses 

is endless. We don't 

need any more slogans like 

these. Annual checkups can 

help save thousands more 

every year. Help yourself 

with a checkup. And others 

with a check. 

American Cancer Society 

THIS tPACecoNTmauTCu .y the publisheh 

I 

The Exhibitor Has His Say 

TO: 

BOXOrnCE. 825 Van Brunt Blvd., 

ntl» 

Conunant 

Days oi W«A Ployad 

Kansas City, Mo. 64124 

Company.. 

W«crth«f.. 

Exhibitor _ Th»ate» 

NC.8 BOXOFnCE :: July 13, 1970

— 

— 

— 

Business Shows Gain 

At Detroit Theatres 

DETROIT—A significant sign of improving 

business was the number of reports 

from different theatres that holdover films 

were building, doing better than in earlier 

weeks of the run. The topper was "Airport," 

13th week at the Northland, with 390. Next 

came "M*A*S*H" with 300 in the 12th 

frame of a four-theatre run, followed by 

"Patton" in its 15th and final week at the 

Mercury with 280 per cent. 


Dolly! (20th-Fox), Americana— Herio, 26th wk. . . .225 

Five theotres The Grasshopper (NGP), 3rd wk. . .175 

Five theatres Pufnstuf (Univ) 100 

Five theatres The Sicilian Clan (20th-Fox), 

2nd wk 140 

Four theatres—The Boys in the Band (NGP), 

3rd wk 185 

Four theatres—M*A*S*H (20th-Fox), I2th wk. ...300 

Mercury PaMon (20th-Fox), 1 5th wk 280 

Northland Airport (Univ), 13th wk 390 

Quo Vadis—The Magic Garden of Stanley 

Sweetheort (MGM) 35 

•Airport' Adds Another 500 

To Cincinnati Kenwood Run 

CINCINNATI—"Airport," playing during 

the preholiday week, set a house record 

at the Kenwood Theatre and perhaps a city 

record for sustained high gross with 500 for 

its 11th week. "M*A*S*H," Ambassador 

and Grand, also rocked along on a lofty 

grossing level as it kept up a 300 percentage 

for the tenth week. "The Boys in the Band," 

fifth inning at the Times Towne Cinema, 

and newcomer "The Hawaiians" at the Cine 

Carousel, each grossed 250 per cent. 

Albee—Woodstock (WB), 6th wk 160 

Ambassador, Grand M*A*S*H (20th-Fox), 

1 0th wk 300 

Cine Carousel The Hawaiians (UA) 250 

International 70 Hello, Dolly! (20th-Fox), 

31st wk 135 

Kenwood Airport (Univ), 1 1th wk 500 

Studio Cinemas Women in Love (UA), 9th wk. . . 1 50 

Times Towne Cinema The Boys in the Band 

(NGP), 5th wk 250 

Dixieland Building Unit 

In Thomasville, N.C. 


THOMASVILLE, N.C—Construction is 

proceeding here for a theatre to be run by 

Dixieland Theatres of New York, which has 

purchased a block of franchises in Virginia 

and the two Caroiinas from Chris McGuire 

Cinema. 

The site for the de luxe theatre is the 

.Southgate Shopping Center, owned by Davidson 

Properties. Contract for construction 

of the theatre has been let to Atlantic Consolidated, 

low bidder in April. A building 

permit for $81,500 was issued. 

The theatre is to have 500 rocking-chair 

seats, a stage, air conditioning and fully 

automated facilities installed in an all-masonry 

building. The opening is scheduled for 

around October 15-November 1. 

Financing Problems Halt 

State Theatre Reopening 

CONNEAUT, OHIO—The proposal to 

improve the presently closed State Theatre 

here and open it to the citizens of Conneaut 

is at a standstill, according to Mayor Edward 

Griswold. He said that local financing 

could not be obtained for the improvement 

of the building, which would have been reopened 

and managed by Gerald Shea, owner 

of Shea's Theatre Corp. 

According to the mayor. Shea wanted to 

finance $60,000 for an overall improvement 

of the theatre, which has been shuttered 

for five years. He said Shea wanted to finance 

the money from the city in which he 

would open the theatre. 

"I don't know what's going to happen 

now," Griswold said. He would not confirm 

whether or not the hope of a movie 

house in Conneaut was gone. 

Griswold indicated he is disappointed 

with such incidents as the one involving 

Shea. He said "everyone wants to see the 

town progress but they don't do anything 

about it—everyone likes to talk but there is 

little action." All major improvements cost 

money, Griswold pointed out, but the improvements 

cannot be made until someone 

invests money in the projects. 

A Conneaut citizen, Robert C. Lebzelter. 

wrote to the editor of the News-Herald concerning 

the situation, as follows: 

"I have a few comments concerning the 

State Theatre trouble. First, why do the 

banks urge progress in the city but will not 

finance the remodeling of the theatre? It 

is easy for them to urge the demolition of 

the VFW building because it wouldn't cost 

them anything. They can move to new 

offices to improve their own businesses but 

cannot help the progress of the city. 

"As for the idiotic letter you printed a 

few weeks ago in which that person said 

that only X-rated movies for hippies would 

be shown is absolutely asinine. I am certain 

that the theatre would do a great business 

if reopened. Many cities smaller than Conneaut, 

such as Andover, Geneva and 

North Kingsville have prosperous movie theatres 

. . ." 

Film Fare Brings Theatre 

Manager's Resignation 


BOULDER, COLO.—Richard Martin, 

manager of the Art Cinema, which had 

trouble with the law because of the film 

fare, had resigned before the trouble began. 

Martin declared he was quitting because of 

the quality of the films shown at the theatre. 

Judge Barnard, along with Dr. Sclar, psychiatrist, 

viewed the film "Man and Wife" 

and both said the film was not obscene. The 

case was dismissed. 

Fall Opening Planned 

For Showcase Cinemas 

PONTIAC, MICH.—Boston-based Redstone 

Theatres' Showcase Cinemas I and II, 

under construction at the northwest comer 

of Telegraph and Square Lake roads in 

Bloomfield Township, is planning a late fall 

opening. Each auditorium of the twin theatre 

will have 750 rocking-chair seats. 

Harry Schneider of the nearby Miracle 

Mile Drive-In is district manager for Redstone. 

COLUMBUS 

Qp'os is filming "Others—Â Fable" during 

July and August in and around Athens. 

The story concerns the confrontation between 

young travelers searching for an Eden 

and an Appalachian religious sect. Joseph 

L. Anderson is the director. The story was 

written by Richard M. Blumenberg. It is 

expected the feature film will be ready for 

release in the summer of 1971. 

Borden has leased nearly 13 floors in the 

LeVeque-LincoIn skyscraper, which houses 

the RKO Palace, as temporary headquarters 

for the firm, which is moving from its present 

New York offices. The movie will be 

completed by September 1971. Borden will 

decide on a permanent location in this city 

later. Plans call for hiring 800 persons locally, 

bringing the headquarters staff to about 

1,200. 

American International Development has 

failed to meet a payment deadline on the 

former Deshler property at Broad and High 

streets and the property is expected to revert 

to the Deshler heirs. AID had announced 

plans for building a skyscraper containing 

a hotel, offices and shops on the 

property, which is adjacent to the RKO 

Palace. 

Maijorie Sard Schreiber, daughter of 

Harry Schreiber, manager of Veterans Memorial 

and former RKO city manager, was 

married to Douglas Kinsey June 7. 

Loew's Morse Road held a Sunday sneak 

preview of "Cotton Comes to Harlem." 

Festival Movies Wanted 

From Central 

Edition 

CHICAGO—^Filmmakers ore being invited 

to create original one-minute movies 

which explore the current condition of man 

for the sixth annual Chicago International 

Film Festival. Entries for the $1,000 first 

prize (donated by the Graham Foundation) 

must reach the festival office, 12 East 

Grand, by October I. 

CARBONS, Inc. > ^^ 

Box K, Cedar Knolls, NJ. 

in Michigan—National Thoatr* Supply, DotroM—M4-S17e 

in Kentucky—Standard Vendors of Louisvill*, Inc., LeuitvilU - 

517-0039 

in Detroit—Thootr* Equipmont Company—Phone 961-1122 

in 

Clovaland—Ohio TiMatr* Supply Company, 2101 Poyiw Ar*.—PheiM 

PR-1-«S4S 

BOXOFnCE :: July 13, 1970 ME-1

M 

. 

CINCINNATI 

gen and Joanne Cohen of Holiday Amusement 

Co. entertained a number of 

friends in tlie industry at one of their 

famous poolside parties at their home on 

the Fourth of July. 

Gariand C. Joaes, 86, retired pioneer 

exhibitor, died June 28 following a long 

illness. He is survived by a daughter and 

two sons. 

The kickoff for the Will Rogers Memorial 

Fund drive for the Tri-State area was held 

June 29, with Leonard Katz, Universal 

branch manager, in charge of the distribution 

division, and Mike Chakeres, Chakeres 

Theatres, Springfield, exhibitors division. 

Tom Fisher of National Theatre Supply 

and Don Benning, Paramount booker, won 

ME.2 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

EXHIBITORS AND PROJECTIONISTS—Do 

you wont to "know how" to keep your 

©quipment in tip-top operating condition? 

Our Loose-Leal Service Manual on SERV- 

ICING SOUND & REPAIRING PROJECTORS 

WILL TELL YOU "HOW." Covering Old 

and New Simplex Projectors, Brenkert, 

Century, Motiograph, etc. Eaay-to-understand 

service data. Service instructions on 

tube and transistor sound systems, old and 

new; schematics and drawings. Questions 

and Answers. Data on screens. Optics and 

Automation Equip. (S'A 3t 11 inches). The 

only Loose-Leaf PRACTICAL MANUAL 

NOW PUBLISHED. We keep you up-to-date 

with new pages every month for one year, 

plus service bulletins EVERY MONTH for 

ONE YEAR. The price? ONLY $8.SS in 

O.SJl.> Canada: $9.95. Data is Reliable 

and Authentic. Edited by the writer with 

30 years of Experience,- 16 years Technical 

Editor the MODERN THEATRE. (Cash, 

Check, or P.O. No CODs.) WESLEY 

TROUT, EDITOR, Bass BIdg.. Box 575, 

Enid. Oklahoma 73701. 

two tickets each in the Delta Theta Tau 

philanthropic sorority's raffle for the opening 

game of the Cincinnati Reds baseball 

team at the new Cincinnati Riverfront 

Staduim Tuesday, June 30. Margaret Woodruff, 

Columbia booker and a DTT sorority 

active member, sold the lucky tickets. 

Bill Onie, long-time exhibitor, is recuperating 

nicely at his home following surgery 

. . . Margaret Woodruff, Columbia booker, 

spent the Saturday (4) weekend with relatives 

in Bellfontaine. 

Tony KnoUman, 20th Century-Fox branch 

manager, and his family are vacationing for 

several weeks in Canada . . . Also away in 

early July are Margie 2^hner, Columbia 

office staff, and Sherry Green, Interstate 

Booking Services . . . John Kallmeyer, 

Warner Bros, booker, is back from a short 

vacation and Patty O'Conners, 20th-Fox 

booker's clerk, has returned after several 

weeks in the Bahamas. 

Exhibitois in town included Mrs. Fred 

May, Dry Ridge, Ky.; Marshall Mahaffie, 

Beattyville, Ky.; Bob Mills, Dayton; Earl 

Cox, Monroe; Hank Davidson, Lynchburg, 

and Harley Bennett, Circleville. 

Catherine D'Alfonso Head 

Of WOMPI in New Orleans 


NEW ORLEANS—Catherine D'Alfonso, 

Warner Bros., was installed as 1970-1971 

president of the New Orleans WOMfl 

Club at the Rowntowner Motor Inn Saturday, 

June 20. The enjoyable affair was attended 

by 41 members and guests. 

Other officers installed were Lillian Sherick, 

Cinerama, first vice-president; Delia 

Favre, ABC Mid-South Theatres, second 

vice-president; Shirley Eagan, Cobb Theatres, 

recording secretary; Anna Sinopoli, 

Universal, corresponding secretary; Lee 

Nickolaus, Don Kay, treasurer. Because 

Mrs. Sinopoli had to be absent, due to her 

sister's critical illness, Inez Tauzin, Film Inspection, 

stood as proxy for her during the 

installation ceremony. Doris Stevens of 

Warner Bros, was the installing officer. 

Guest speaker was Larry Regan, WSM- 

Radio disc jockey. 

Start BOXOFFICE coming . 


D 2 years for $12 (SAVE $2) D 1 year for $7 

a PAYMENT ENCLOSED D SEND INVOICE 

THEATRE 

Thes* rotM for \iS., Canada, Pan-America only. 

Other countriei: $10 a yeor. 

STREET ADDRESS -. 


NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Von Irunt llYd., Kama* City, Mo. 641 

CLEVELAND 

prank de Franco of Local 5 in the eighth 

district here was elected a delegate to 

the big lATSE international convention, to 

be held Sunday through Saturday (19-25) 

at the Netherlands Hilton in Cincinnati. The 

election was a district meeting for the fourstate 

area (Kentucky, Indiana, Michigan 

and Ohio). Inspector Marie Hunter was 

nominated as alternate. 

Ton! Doane, American International Pictures, 

spent her vacation (7-10) at Caesar's 

Palace in Las Vegas and also some time in 

Los Angeles. 

Sam Barck, former owner of the old 

Market Square Theatre, died recently. 

Mr. and Mrs, Al Vermes of Shaker 

Heights and their daughters have been visiting 

in Italy for a month. 

Feature-Length Film Is 

Planned by Paul Kagan 


MILWAUKEE—Paul Kagan, 24, who is 

studying at the American Film Institute via 

a grant from the Jos. Schlitz Brewing Co., 

was in town recently. 

During an interview with a Journal reporter, 

Kagan said he felt that movie executives 

didn't know how to reach the young 

audiences. "Hollywood is a dying dinosaur, 

sinking into a pit of $20,000,000 musicals 

and imitations of 'Easy Rider.' The industry 

operates on formulas. Peter Fonda makes 

millions with 'Easy Rider,' so 30 'Easy 

Riders' are being made and none will make 

money." 

"Meanwhile," he continued, "the studios 

still trundle out 'big' films with 'big' stars, 

hoping to catch Middle America with a 

roundhouse like the currently successful 

'Airport.' 

"Traditionally, Hollywood has insisted 

that young talent start at the bottom and 

climb through the apprenticeship system, 

until by the time you're allowed to make 

a film, you're so watered down you're part 

of the bureaucracy. And now, for the first 

time, people are saying they won't have anything 

to do with the technocracy." 

Kagan is in the process of trying to raise 

$200,000 to produce a film of his own, 

which he has titled "Ornstein's Retreat." He 

said the picture concerns a man with an obsession. 

In the event he is successful in his 

efforts, he said he would make the film with 

friends in New York. 

He said the idea is to "surround yourself 

with the vitality of other people who want 

to get the project done. You don't want a 

technician who demands double time after 

5 p.m." 

Kagan's interest in films began while he 

was a senior in Russian studies at Harvard 

University. He said he examined the films 

of the great Russian director, Sergei Eisenstein, 

frame by frame, and when he was 

finished, decided to take a chance on making 

a film. 

BOXornCE :: July 13, 1970

l^m^^ 

r/k 

Binii 

X/ 

^^ 

Vincent PRICE 

ir 

^^ 

^v 

EDGAR 

ALLAN 

POE probes 

new depths of 

HORROR! 

j'JvEl 

IV 

ALSO STARRING 

EssyPERSSON • Hugh GRIFFITH.. Elisabeth BERGNER.'ooNA" 

SCREINPUV STORY Br PRODUCED AND DIRECTED 8Y EXECUTIVE PRODUCER wULUK ^^ 

BY 

TIM KELLY and CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M. HEYWARD «n AMERICAN INTERNATIONALp,ctu,. 

CONTACT YOUR American Internatio 

•1970 American Intemationai Pictures, Inc. 

DETROIT 

Marty Zide 

23300 Greenfield Rd. 

Ook Park, Mich. 48237 

Tele.: (313) 399-9777 

(313) 566-4611 

CLEVELAND 

Miss Tonj Doone 

2108 Poyn* Avenue 

Cievelond.Ohk) 44114 

Tale.: (216) 621-9376 

CINCINNATI 

Milt Gurion 

ExeeuHre Building 

35 East 7tfc Street 

Cincinaati. Ohio 45202 

Tele.: (513) 621-6443

DETROIT 

J^rt Weisberg, who heads RGW Enterprises 

as an exhibitor, as well as Gail Film 

Distributors, moved his Southfield office out 

into the new Filmrow, from Southfield Road 

to 16300 West Nine Mile Road. 

Henry P, Zapp, veteran of the local 

film 

industry, whose death in Florida was reported 

last week, was 75, it has been learned, 

along with details of his sales career. 

He graduated from Culver-Stockton College, 

Canton, Mo., in 1914 and went on the 

road shortly thereafter selling film in Michigan. 

He later became manager of the Pathe 

Exchange in Detroit. Burial was in Wolf 

For The 

SPEC! 

BESTEST And 

fAST:ESf 

TRMbfSH 

FILMACK 

1335 S.Wabash 

• Chicago. 60605 

One 

Day 

Service! 

Writ* 

for 

SomplM 

MERCHANTS 

ADS MADE 

TO ORDER 

PROGRAMS • HERALDS 

INDOOR & DRIVE-IN THEATRES 

THEATRICAL ADV. 

CO. 

14001 SOUTHFIELD ROAD 

SOUTHFIELD, MICHIfiAN 4M7S 

Creek Cemetery, Eldorado, 111., the hometown 

of his wife, the former Lucy Stiles, 

who survives. 

Jack Stiuin, second-generation manager 

for 20th Century-Fox, has been vacationing 

in northern Michigan . . . Alden W. Smith, 

veteran independent booker and exhibitor, 

added to his stable of grandsons June 22. 

The proud father is his son Jerry Smith, 

formerly associated with the Smith Enterprises 

but now resident in California. 

John and Nick Rapanos, operating the 

Studio M Theatre at Midland, have appointed 

William Clark of Clark Theatre Service 

as film buyer. 

White House Film Titles 

Not Released to Public 


MILWAUKEE—"If I only knew what 

pictures were being shown at the White 

House, I'd play every one of them," said an 

exhibitor here recently. 

What motion pictures the President of the 

United States sees at the White House has 

always been an interesting topic. Boxoffice 

decided to ask Miss Constance Stuart, staff 

director to Mrs. Nixon, a few questions. 

Points of interest included were the titles 

of pictures screened recently, how many 

may be seated, who is the projectionist, how 

often pictures are shown, who handles the 

booking, etc. Despite the amazing amount 

of mail she receives at the White House 

every day. Miss Stuart was prompt with a 

resjxjnse. 

Her letter of June 12, on White House 

stationery, read as follows: 

"Dear Mr. Nichol: 

The following is an attempt to answer 

your questions concerning motion pictures 

in the White House. 

The White House does have a small theatre 

for projection of motion pictures, slides 

and the like. This theatre is used for many 

other purposes, such as meetings and conferences, 

some small receptions and my biweekly 

press briefings. The theatre is too 

small for any kind of performances. The theatre 

does have a projection room and seats 

about 75 people. 

Paul Fischer is the projectionist and has 

been here for many years. The showing of 

movies in the White House is a modest 

operation. There are no regular showings or 

bookings as such and our limited film library 

includes footage of historical significance 

to the White House. 

The President and his family occasionally 

sees movies in the theatre but the titles 

screened are not for release for many 

obvious reasons. I hope this information will 

be of some use to you for your article. 

Sincerely, 

(Signed) Constance Stuart 

Staff director to Mrs. Nixon" 

We appreciate Miss Stuart's kind help and 

trust this information is of some use to our 

exhibitors. 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on reponse of patrons to pictures 

you show. Be one of the many who 

report 

to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature oi Special Interest 

Address your letters to Editor. 

•Exhibitor Has IDs Say." 825 

Van Brunt Blvd., Kcmsas City, 

Mo. 64124. 

BOXOFFICE 

Always in the Forefront With the News 

ME-4 BOXOmCE :: July 13, 1970

I 

. 

Interstate Expanding 

To 42 Theatre Units 

BOSTON—Expansion of Interstate Theatres 

of Boston will reach 42 units when 

projects under construction are completed 

for opening late this year. 

Meanwhile, the circuit has been busy 

lighting new and remodeled theatres in 

Massachusetts, starting June 16 with an invitational 

showing of Paramount's "Paint 

Your Wagon" to open the new Cinema 28 

in West Yarmouth. The following day. the 

theatre began a regular run of "The Boys 

in the Band." Cinema 28, seating 621 and 

fully automated, replaces the former summer 

theatre which was a landmark for years 

on the cape for summer visitors and residents 

of the area. Warren Johnson is the 

manager. 

The circuit opened the Cape Cod Mall 

Cinema in Hyannis June 25 with Howard 

Cadman as resident manager. This theatre 

is in the new Cape Cod Mall, a regional 

shopping center with 35 stores in operation. 

The Cape Cod Mall Cinema seats 627 and 

made its debut with Universal's "Airport." 

Also opening for the summer on the Cape 

was the Orleans Cinema in Orleans, a situation 

recently purchased by Interstate from 

owner George Wilcox. The Orleans has new 

carpeting, new sound proofing, redesigned 

lobby, restrooms and concessions. 

The circuit plans to open the Westgate 

Cinemas III and IV in Brockton around 

Labor Day, the four-theatre complex to be 

known as the Westgate Cinema Center. Plaza 

Cinemas I and II. Watertown, N. Y., 

originally scheduled for a summer opening, 

have been delayed until October. 

A lease has been signed for a new cinema 

in Fredericktown Mall, Frederick, Md., by 

Interstate, this regional shopping center to 

contain 62 stores as well as the twin indoor 

theatres. At Hagerstown, also in Maryland, 

Interstate is constructing Longmeadow Cinemas 

I and II for openings late this year. 

Further expansion plans of the circuit will 

be announced soon. 

New Business Profits Tax 

In Effect for NH Firms 

CONCORD, N. H.—The new business 

profits tax in this state, which will affect 

movie theatres and other business and industrial 

establishments, became effective 

Wednesday ( 1 ) 

Gov. Walter Peterson's administration 

expects that the new levy will raise $22.8 

million in revenue, most of which will be 

returned to local communities to replace 

money received from a repealed stock-intrade 

tax. 

Also effective Wednesday ( 1 ) 

was a new 

4 per cent nonresident income tax, which 

hopefully will produce an estimated $1.7 

million in revenue. Under this levy, persons 

from neighboring states who earn their income 

in New Hampshire must pay the 4 per 

cent, even though New Hampshire residents 

are not subject to it, New Hampshire being 

the only state in the country without either 

a 

regular income or sales tax. 

— 

— 

— 

—— 

— 

NACs Northeast Conference, TONE 

To Hold Joint August Convention 

BRETTON WOODS, N. H.—This years 

joint Northeastern Regional Conference of 

the National Ass'n of Concessionaires, 

combined with the eighth annual regional 

convention of the Theatre Owners of New 

England, will be held here August 17-20 at 

the Mount Washington Hotel, it was announced 

by Julian Lefkowitz, L & L Concession 

Co., Troy, Mich. 

In announcing this year's joint NAC- 

TONE meeting, Lefkowitz stated: 

"NAC is very pleased, indeed, to be able 

to join again with the Theatre Owners of 

New England during its eighth annual 

regional convention in Bretton Woods, N. 

H., situated in the White Mountains. This 

will be the seventh consecutive year that 

NAC and TONE have met together and. 

Rainy Boston Weekend 

Good for Theatres 

BOSTON—A rainy weekend was worth 

thousands of dollars to Boston exhibitors 

as it helped end a boxoffice drought which 

had been going on since the end of the 

school year. But with the rainy pattern confronting 

vacationing youngsters, many of 

them turned back to motion picture theatres 

for entertainment. Results: "M*A*S*H" up 

to 600 in its 13th week at the Charles, a 

first-week 500 for "Beneath the Planet of 

the Apes," 400 for "Getting Straight" in its 

second Astor week and also 400 for "The 

Out-of-Towners" in a first at the Pi Alley. 

All around town, too, the other percentage 

figures had a much plumper and healthier 

look, ranging from 100 up through 350. 


Astor Getting Straight (Col), 2nd wk 400 

Center The Grasshopper (NGP) 120 

Charles—M*A*S*H (20th-Fox), 13th wl< 600 

Cheri One Woodstocli (WB), 13th wk 350 

Cher! Two The Landlord (UA), 2nd wk 250 

Cheri Three Jenny (CRC), 4th wk 120 

Circle Cinema Patton (20th-Fox), 17th wk 200 

Exeter—Z (SR), 26th wk 1 25 

Garden Cinema The Cheyenne Social Club (NGP) 125 

Gary Too Late the Hero (CRC), 2nd wk 115 

Kenmore, Park Square Cinema Serofino (SR), 

2nd wk 125 

Music Hall Beneoth the Planet of the Apes 

(20th-Fox) 500 

Orpheum Which Woy to the Front? (V^B) 130 

Paramount Airport (Univ), 15th wk 200 

Paris Cinema The Magic Garden of Stanley 

Sweetheart (MGM) 5th wk 100 

Pi Alley The Out-of-Towners (Para) 400 

Savoy—The Howaiions (UA) 200 

Saxon Darling Lili (Para) 140 

West End Cinema Kelly's Heroes (MGM) 100 

'Rider on the Rain' Strong 

300 in New Haven Opener 

NEW HAVEN— "Rider on the Rain" tripled 

average business at the Lincoln Theatre 

and ran off with the week's number one 

grossing honors here. This 300 was a better 

percentage than could be achieved by such 

boxoffice powers as "Airport" (225), "Beneath 

the Planet of the Apes" (200) or "The 

Hawaiians" (200), the latter two also newcomers-of-the-week 

like "Rider." 

Cinemart Hello, Dolly! (20th-Fox), 29th wk 80 

College, Summit The Howoiions (UA) 200 

College Street Cinema In Seorch of Gregory 

(Univ) 70 

— 

from all 

indications, this year's event should 

attract a large and representative attendance. 

"With the excellent vacation facilities 

available in Bretton Woods at this time of 

year, reservations from among NAC members 

located in the Northeast and on the 

Eastern Seaboard should be appreciably increased." 

Members of the NAC committee on arrangements, 

in addition to Lefkowitz, are: 

Jack O'Brien, New England Theatres, Newton, 

Mass., NAC board chairman; Nat 

Buchman, Theatre Merchandising Corp., 

Boston, NAC executive vice-president; Irving 

Shapiro, Concession Enterprises, Boston, 

NAC regional vice-president, and Louis L. 

Abramson, Chicago, NAC executive director. 

— 

— 

— 

— 

Crown Monique (Embassy); I Married You for Fun 

(Embassy) 225 

Lawrence—My Lover, My Son (MGM) 175 

Lincoln Rider on the Rain (Embassy) 300 

Paramount, Bowl Beneath the Planet of the Apes 

(20fh-Fox) 200 

Princess Man and Wife (SR), 7th wk 85 

Showcase Cinema I Patton (20th-Fox), 5th wk. . .175 

Showcase Cinema II Airport (Univ), 5th wk 225 

Showcose Cinema III—M*A*S*H (20th-Fox), 

13th wk 50 

Who I ley—Woodstock (WB), 8th wk 75 

'Airport' Outgrosses Flock 

Of Hartford Newcomers 

HARTFORD—Seven new pictures performed 

with much credit but could not quite 

attain the grossing power demonstrated by 

"Airport," which gave the Cinema I a 350 

fifth week. In the new group, "The Hawaiians" 

and "Without a Stitch" were the big 

percentage films, each grossing 300. 

Art Cinema The Art of Morriage (SR), 4th wk. . . 90 

Berlin Cine II Suppose They Gave a War and 

Nobody Came (CRC) 115 

Burnside, Cine Webb The Out-of-Towners (Para) 225 

Control The Hawoiians (UA) 300 

Cinema Airport (Univ), 5th wk 350 

Cinerama Woodstock (WB), 7th wk 100 

Elm—Hello, Dolly! (20th-Fox), 16th wk 75 

Four theatres Beneath the Plonet of the Apes 

(20th-Fox) 1 75 

Four theatres Kelly's Heroes (MGM) 125 

Paris Cinema I PaMon (20th-Fox) 275 

Paris Cinema II, UA Theatre East M*A*S*H 

(20th-Fox), 1 2th wk 75 

Rivoli Without a Stitch (SR) 300 

Webster The Boys in the Band .100 

(NGP), 5th wk. . 

'What Do You Say' Leads 

To Obscene Film Charge 

HARTFORD—Attorney 'Victor Dowling 

has indicated he will file preliminary motions 

Thursday (16) in the circuit court 

case charging Paul Zazzaro jr., operator of 

ths suburban Plaza, Windsor, with showing 

an obscene motion picture. 

The Windsor town police department 

charges that United Artists' "What Do You 

Say to a Naked Lady?" contains "obscene 

scenes including but not limited to naked 

women and a man naked and completely 

nude with genitals exposed; women depicting 

acts of sexual intercourse and reaching 

orgasm." 

Defense counsel Dowling maintains that 

a state statute (52-243), under which Zazzaro 

is charged, is "too general." 

— 

BOXOrnCE :: July 13, 1970 NE-1

BOSTON 

The Tub Thumpers of Boston gave E. M. 

"Roasting" Thursday evening, 

Loew a 

June 25, at the Sydney Hill Country Club. 

A capacity crowd, including a large number 

of persons from the motion picture industry, 

filled the dining room for the enjoyable 

evening. Dr. Waldo Fielding, president of 

the Tub Thumpers, introduced those at the 

head table—Loew; George Roberts, not the 

emcee this time but one of the "roastmasters"; 

Art Moger; Steve Hill, Seacrest 

Hotel, Falmouth; Bill Koster; Dick Synnott, 

Boston censor, but not present on official 

business for this affair; J. J. Smith, Boston 

Herald's Hub-Bub, and George Keats. EM 

was reminded of, and given, a beautiful picture 

in words of his early escapades, in the 

language of the current, popular, moneymaking 

movies, and it was generally agreed 

that there never has been such continuous 

laughter during an evening of "roasting" 

that occasioned by remarks of EM's old 

friends and associates as they reviewed his 

early life and career. EM kept right up with 

all of them, however, and when it was over 

he finished the evening with a speech thanking 

all 

"roasted." 

those present for the honor of being 

Barbara Pearlswig, formerly with MGM 

over on Church Street, is the new member of 

the Paramount exchange staff . . . Max Berlone, 

United Artists office manager, and his 

staff completed their move to Room 510 in 

the Park Square Building. UA offices had 

been at 56 Church St. for 30 years. Now 

only MGM, Columbia, Embassy and Universal 

exchanges are in the fast-fading film 

district compound of Church and Piedmont 

streets. 

With the Friday (3) debut of the Yorktown 

Cinema I and Cinema II in Yorktown, 

111., a suburb of Chicago, the Boston-based 

General Cinema Corp.'s total number of 

operating units in 30 states reached 180. 

Alan Teicher is managing the new Yorktown 

cinemas under the supervision of Bernard 

Depa, GCC division manager. Cinema 

I seats 1,118 and Cinema II has 773 theatre 

chairs. 

Edward Comi, Massachusetts Theatre 

Equipment Co., announced that his firm has 

equipped the new Hyannis Mall Cinema in 

^S WATCH nojEonoN ItmOFE t

niiMiiiiR 

/Suiiiiim-m,, 

X/ 

^ 

//' 

^^ 

K^ 

im 

EDGAR 

ALLAN 

POE probes 

new depths of 

HORROR! 

1^ 

ALSO STARRING 

EssyPERSSON GP 

• Hugh GRIFFITH... Elisabeth BERGNER..-OONA" 

nni OR BY 

SCREEKPUY BY 

STORY BY P«Ot!UCEO AND DIRECTED BY EXECUTIVE PRODUCER •#WfcWn 

MOVIELAB 

TIM KELLY and CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M.HEYWARD .~ AMERICAN INTERNATIONAL pûre 

niemaiio 

* 1970 American International Pictures, tnc. 

46 CHURCH STREET, BOSTON, MASS. 02116 

HARVEY APPELL, Branch Manager 

Phone: 542-0677, 78 or 79

— 

ROUNDABOUT NEW ENGLAND 

-By 

Tf what follows strikes home to more than 

a few exhibition interests in the territory, 

it is not intended to single out a partic- 

AUeD M. Widem 

ular operation. The 

comments that follow 

are candid, sincere 

and born out of an intense 

industry loyalty 

and the premise that 

exhibition must pull 

itself up by its own 

bootstraps. Distribution, 

per se, can go 

just so far. 

Harvey Appell, 

New England division 

chief for American International Pictures, 

was talking with us in Hartford the other 

afternoon about exhibition. He admitted, at 

the outset, that the business is beset with 

problems from all sides. 

Producers, he said, are having serious 

trouble in securing money for new projects; 

exhibition is simply not doing consistent 

enough business every week to warrant the 

high terms on the sporadically released 

"blockbuster." 

Appell is not personally disturbed; he 

points to the development and actual marketing 

of the cassette 

industry. 

He discussed in this space some years ago 

the impact of color TV on theatres; last 

month's federal survey disclosed that 48 per 

cent of all sets nationally are equipped for 

color. His fears regarding color TV are now 

confirmed; he holds that the new cassette, 

combined with existing color TV, will sound 

the death knell 

for many, many small theatres. 

The small independent exhibitor who has 

sat back and done nothing to improve his 

physical plant, 

to Appell's way of thinking, 

is just waiting for the doctor to sign the 

death certificate. 

"How can intelligent exhibitors who are 

businessmen," he asks, "expect people to 

leave the comforts of home and pay an average 

of $2 per person or more to sit for two 

to three hours and be less comfortable than 

at home? Unless the exhibitor can offer his 

public a theatre that is comfortable, pretty 

and easily accessible either by public transportation 

or parking made available, I believe 

he should close." 

Appell said that the tremendous escalation 

of hundreds of "mini" theatres will only remain 

to demonstrate if the public moviegoing 

habit still exists. 

But Appell is afraid that the small exhibitor 

has simply forgotten how to merchandise: 

"He has been sitting back using the 

customary ads from his press books and his 

rvUIDITAHC ^ Y**** Reolly Know Where 

CAnlDllUKj To Obtain Flyers ond Heroldt? 

Dynamic 2-color flytrf ond herotds customlxffd for 

your Kiddie Motlnecf, fir%f run cngogcments or 

tpcciol ihowingt. 

All work designed and printed individually tor 

your theotre ot no extra cost. 

TRY US TODAY — SATISFACTION GUARANTEED! 

ARCADE PRESS Baitioiore. Md. z'lmHAe-nso 

ALLEN M. WIDEM- 

customary accessories from National Screen 

Service but no work is done in his hometown 

or home area with the people—the public. 

"Using a gasoline station as a comparison, 

let's understand that gasoline is gasoline and 

only those dealers who offer their customers 

extra service are managing to keep their 

heads above water. That industry, as compared 

to ours, has gone through these phases, 

generally ending up in price wars, giveaways, 

et al, and maybe we, too, are facing 

that trend. 

"If you look at the six New England states 

as a whole and the total population involved, 

the number of independent theatre owners 

that are left is almost insignificant compared 

to the total industry in this area. 

"Who has progressed the most?" he asks. 

"Look around. The circuits that are backed 

by huge capital available and new exhibitors 

who, upon getting into this industry, bring 

fresh ideas, regarding the presentation of 

their product and the advertising of their 

product." 

Old Routine Won't Work 

Those small-town exhibitors continuing 

to hang out their one-sheets, etc., as they've 

done for the past 20 to 30 years, are living 

with an illusion, Appell asserts. 

"Things that were wonderful and great 

years ago have now become difficult and 

impossible. Naturally, the small-town exhibitor 

can only sell product that is available 

from his source— i.e., the distributors 

and the producers. 

"He cannot manufacture his only product 

or acquire it from any other source. It 

stands to reason that he must learn anew 

to use whatever distributor he has at the 

moment and make every effort to sell that 

distributor's picture at that time." 

Exhibition, he says, is now blaming distribution 

for the high terms and types of pictures 

on the release charts. 

Blame on Inflation 

But the high terms, Appell adds, are 

caused by the inflationary cost of production 

and the losses that each distributor must 

take on some releases which simply do not 

return their own particular cost of production. 

The type of picture is determined by public 

taste, desire, call it what you will. 

"In other words," Appell continued, "a 

particular type that does well will be copied 

generally by some other producer. Those 

pictures which 'die' will probably not be 

duplicated. Ask any exhibitor if given $1 

million what type of picture he would make 

and you couldn't come up with one dozen 

definite answers." 

Appell maintains that too much emphasis 

has been put on terms of the individual release 

and less on the actual local-level selling. 

"This has been created by the buying-andbooking 

combines, whose sole reason for 

being is to buy as cheaply as possible—therefore 

to justify their own existence." 

In all of his years in the industry, Appell 

has never been so pessimistic regarding the 

future of the exhibitor in New England's 

smaller communities. 

"And I don't know the answer to their 

problems," he hastened to add. "I hope I'm 

wrong, but their future as businessmen looks 

decidedly bleak unless they immediately 

which means right now—change their entire 

method of merchandising their product. For 

the same reasons that the small town exhibitor 

has diminished in numbers so, too, 

will many other exhibitors, whether independent 

or circuit, because of the emphasis 

on buying and not selling." 

Appell is admittedly perplexed over the 

continuing waves of apathy and inertia 

eroding away at the exhibitor ranks' optimism 

and outlook. 

He's afraid that not enough local-level 

merchandising is being applied, with vigor 

and vitality, to sell enough motion pictures 

the year round. 

He points pridefully to the week-afterweek 

Showmandiser Section in Boxoffice 

but laments that all too few New Englanders 

are 

represented. 

"I don't know if it's all a matter of 'Let 

George Do It' or something bordering on an 

individual person's boredom," he commented. 

"It's been said, many times, that the 

greatest help is at the end of one's arms. 

I'd gladly listen to an exhibitors complaints 

but I'd even be more glad to 

hear of an exhibitor 

wearing out the shoe leather, lining 

up beauty shop co-op ads and the like. 

"There's a wealth of promotional ideas, 

in the press sheets and in Boxoffice, and 

isn't it time exhibition stopped feeling sorry 

for itself and started moving again?" 

NEW HAVEN 

'yîlliam K. Zinsser, former film critic 

for 

the now-defunct New York Herald 

Tribune, has been named editor-in-chief of 

the Yale University Alumni Magazine. He 

will also serve as a fellow of Calhoun College 

at Yale, where he will teach an undergraduate 

course in 

writing. 

Movie Theatre Destroyed 

In New Hampshire Fire 

NEW HAMPTON, N. H.—-A spectacular 

$50,000 fire destroyed the 130 by 50-foot 

recreation building, including a movie theatre, 

recreation hall and dance hall, at the 

Shady Lane Campground here, early on 

June 21. 

None of the approximately 600 persons 

who reside at the 65-acre campground were 

endangered by the blaze since the destroyed 

structure was located some distance from 

the camping sites. 

Fred Conrad, owner of the facility, announced 

plans for immediate reconstruction 

of the recreation building. 

Has New Summer Policy 

SPRINGFIELD, MASS. — The Irwin 

Cohen-operated first-run Paramount has a 

new summer policy in effect, charging $1.25 

for adults, Mondays through Thursdays. 

NE-4 BOXOFTICE :: July 13, 1970

— 

— 

— 

—— 

— 

— 

— 

— 

AI Waxman Is Casting 

His 1st Feature Film 

TORONTO—Al Waxman, Toronto actorwriter-director-producer, 

has started casting 

his first feature-length motion picture, "The 

Crowd Inside," planned for a Monday (27) 

filming start in Toronto, where the entire 

production will be located. Montreal actress 

Genevieve Deloir, star of Gilles Carle's boxoffice 

hit, "Red," has signed for the romantic 

lead. Miss Deloir was signed after extensive 

interviewing and auditioning of candidates 

in Montreal and Toronto, Waxman 

said. "I hope to be able to announce the 

male lead very shortly," he added. "We've 

made our choice and now it's a matter of 

negotiating terms." 

Waxman is supported financially in the 

venture by Famous Players Canadian Corp. 

and the Canadian Film Development Corp., 

with Canadian distribution guaranteed by 

National General Pictures. His head cameraman 

will be Harry Makin and the rest 

of the crew will be drawn from the technical 

pool in Toronto. 

"The Crowd Inside" is described as a contemporary, 

youth-oriented drama. 

While it's Waman's first feature, the University 

of Western Ontario arts graduate 

(1957) already has established his name in 

commercial film terms with a theatrical 

short called "Tviggy," a fantasy-comedy he 

wrote, directed and produced for Columbia 

Pictures release two years ago. 

M. M. Stevenson, head of National General 

Pictures in Canada, said he was confident 

Waxman would produce a successful 

first feature. "Directing his own story at this 

stage seems to me to be a culmination of all 

the specialized schooling and practical training 

he's had in films, TV and theatre. He 

obviously has artistic integrity but it also 

is evident that he has a commercial sense 

as weU." 

Elaborate Screen Salute 

To Province of Manitoba 

MONTREAL—". . . Of 

Many People," 

an exciting and colorful show produced by 

the National Film Board, which combines 

motion pictures, color slides and art work, 

has begun a three-and-a-half-month tour of 

the province of Manitoba. The show, which 

was based on the novel, "La Petite Poule 

d'Eau" by internationally known author Gabrielle 

Roy, a native of Manitoba, tells the 

story of Manitoba—its past and its present. 

Produced by the NFB for the secretary 

of state of Canada and the Manitoba Centennial 

Corp., ". . . Of 

Many People," in the 

next three and a half months, will travel 

over 3,000 miles and visit 49 communities. 

An elaborate projection system was specially 

designed for the show, which includes 

a 16mm projector, six 35mm slide projectors, 

a wrap-around sound system and a triple 

screen measuring 27x9 feet. 

Work on the production has been under 

way at the Montreal headquarters of the National 

Film Board since early this year. It 

required a massive editing job and an original 

musical score was written. 

Satyricon/ 'Getting 

Straight Are 

Leading Money-Mokers in Toronto 

TORONTO—Most first-run theatres reported 

stronger business than in the preceding 

week, the pace being set by "Getting 

Straight" in its opening at the Hyland. "Fellini 

Satyricon" continued to do very well in a 

third at York 1 and "The Swimming Pool" 

had a good opening at the Dominion Cinema. 

Holdovers dominated at other situations. 

Capitol Fine Art My Lover, My Son (MGM) 

Carlton Airport (Univ), 14th wk 

. . . .Poor 

Good 

Dominion Cinema The Swimming Pool (IFD) ..Good 

Downtown The Losers (Astral); Kill Them All 

and Come Bock Alone (Astral), 2nd wk Good 

Eglinton Hello, Dollyf (20th-Fox), 26th wk. ...Good 

Fairlawn Anne of the Thousand Days (Univ), 

4th wk Good 

1 

Hollywood (South) M'A*S*H (20th-Fox), 

12th wk Good 

Hyland Getting Straight (Col) Excellent 

Imperial group The Man From O.R.G.Y. (Prima); 

The Female Animal (Prima) 

Good 

Nortown Potton (20th-Fox), 3rd wk Fair 

Uptown I Woodstock (WB), 12th wk Good 

Uptown 2 A Man Called Horse (Emp), 6th wk. Good 

Uptown Backstage 1 They Shoot Horses, 

Don't They? (IFD), 20th wk Good 

Uptown Backstage 2 The Boys in the Band 

(Emp), 1 2th wk Good 

Yonge The Mogic Garden of Stanley Sweetheart 

(MGM) 

Fair 

York 1 Fellini Sotyricon (UA), 3rd wk 

York 2—Bob & Carol & Ted & Alice (Col), 

Excellent 

26th wk 

Good 

Man and His World Exhibit 

Cuts Into Montreal Grosses 

MONTREAL—Attendance was down at 

most theatres, due to the pleasant weather 

and the Man and His World exhibit. The 

national feast day of French-Canada, St. 

Jean Baptiste Day, also contributed to reduce 

the number of potential theatregoers 

during the report period. 

Alouette—Ned Kelly (UA) Good 

Atwater Cinema I—Airport (Univ), 13th wk Good 

Avenue Women in Love (UA), 8th wk Good 

Capitol Red (SR), 1 3th wk Good 

Cinema Place du Canada The Looking Glass War 

(Col) 

Good 

Cinema Place Ville Marie Fellini Satyricon (UA), 

7th wk 

Cinema Westmount Square 

Good 

M*A*S*H (20th-Fox), 

13th wk 

Elysee (Eisenstein) More (SR), 6th wk 

Good 

Good 

Elysee (Resnais) Le Temps de Vivre (SR), 

6th wk Good 

Loew's The Liberation of L.B. Jones (Col) Good 

Palace Comille 2000 (IFD) Good 

Parisien L'Initiation (SR), 22nd wk Good 

Seville Anne of the Thousand Days (Univ), 

20th wk 

Good 

Snowdon Without a Stitch (5R), 5th wk Good 

Van Home Halls of Anger (UA) Good 

Vendome—Z (SR), 33rd wk Good 

Westmount The Magic Garden of Stanley 

Sweetheart (MGM), 2nd wk 

Good 

York—Woodstock (WB), 9th wk Good 

'Woodstock' Strongest Film 

As Winnipeg Grosses Slip 

WINNIPEG — Business was spotty, 

grosses generally off from the previous week. 

The best performance of the opening week 

was the opening of "Woodstock." Holdovers 

"Airport," "M*A*S*H" and "The Boys in 

the Band" still were strong, while "The 

Kremlin Letter" was above average in its 

one-week booking at the Odeon. "The Grasshopper" 

slipped a bit from its opening week 

but was still doing satisfactory business at 

the Capitol. 

Capitol The Grosshopper (Emp), 2nd wk Good 

Downtown Zeto One (Avante); The Tomcat 

(Avante) 

Good 

Gaiety Woodstock (WB) 

Very Good 

Garrick — 

I Tell Them Willie Boy is Here (Univ), 

2nd wk 

Good 

Garrick II Airport (Univ), 13th wk Good 

Hyland Age of Consent (Col), 3rd wk Average 

King's—Women in Love (UA), 4th wk Average 

Metropolitan Zigzag (MGM); Captoin Nemo ond 

the Underwater City (MGM) Foir 

North Star II The Boys in the Bond (Emp), 

5th wk Good 

Odeon The Kremlin Letter (20th-Fox) Good 

Polo Park M*A*S*H (20th-Fox), I3th wk Good 

Windsor—Love in Our Time (C-P) Fair 

Hot, Clear Weather Lures 

Away Vancouver Trade 

VANCOUVER—Clear skies and record 

temperatures sent over 300,000 persons to 

local beaches for the weekend, plummeting 

boxoffice figures at theatres to a new low 

for 1970. On the first-run scene, only 

"Woodstock," "M*A*S*H" and "Airport" 

managed to buck the trend. 

Capitol A Man Called Horse (Emp), 3rd wk Fair 

Coronet The Liberation of L.B. Jones 

(Col) 2nd wk Foir 

Denman Place Comille 2000 (IFD), 2nd wk Poor 

Downtown—Woodstock (WB), 6th wk Very Good 

Hyland Anne of the Thousand Days (Univ), 

13th wk Poor 

Odeon Airport (Univ), 13th wk Above Average 

Park—M*A*S*H (20th-Fox), 13th wk. Above Average 

Stanley Point Your Wogon (Para), 34th wk. . . .Slow 

Strand Captain Nemo and the Underwater City 

(MGM) 

Slow 

Vogue Let it Be (UA), 2nd wk Slow 

SAINT JOHN 

fi/îss 

Kay Ryan, representative of International 

Film Distributors for the Maritimes, 

recently attended a sales meeting in 

Toronto. Representatives of the company's 

branches throughout Canada met with the 

executives of the company, including N. A. 

Taylor, president; D. Griesdorf, vice-president, 

and L. Herberman, general sales manager. 

Thomas Corbell, who had been head 

booker at 20th Century-Fox for a period of 

41 years, died recently. 

United Artists held its Eastern Canadian 

sales meeting in Toronto recently. I. J. 

Davis, manager of the local branch, and A. 

Cournoyer, manager of the Montreal branch, 

met with general sales manager George 

Hieber. 

Recent Filmrow visitors: Fred Leavens, 

Odeon district manager, Halifax, N.S.; 

James Paton. owner of the Valley Drive-In, 

Springhill; Lou Wener, owner of the Savoy 

Theatre, Glace Bay, N.S.; Russell Hatfield, 

owner of the Enfield Drive-In, Enfield, N.S.; 

Nate Rubin, owner of the Capitol Theatre, 

St. George, and R. F. Hazel, Kentville, 

N.S., operator of three theatres in that area. 

For The 

SPECIAC 

BESTEST And 

FILMACK 

T32S S.Wobash Chicogo.6060S 

MERCHANTS 

AOS MADE 

TO ORDER 

BOXOmCE :: July 13, 1970 E-1

MONTREAL 

^r. Hugo McPherson, chairman of the National 

Film Board, is reported to be 

ready to call it quits. It is believed he has 

accepted a position with McGill University 

here, where he taught some years ago. The 

49-year-old chairman, who joined the National 

Film Board just three years ago, is 

expected to place his resignation before State 

.Secretary Gerard Peiletier within the next 

few weeks. Dr. McPherson's resignation 

comes just as Pelletier's department is putting 

the finishing touches on a long-awaited 

report that is expected to recommend substantial 

changes in the $10,000,000-a-year 

NFB operations. The report stems from the 

government's restraints in order to help halt 

inflation and it was promised by Peiletier 

last January after demonstrations by NFB 

employees protesting layoffs resulting from 

government austerity measures and after 

the government had made public a report 

which was critical of NFB management. 

Danielle Ouimet, film star from this city 

(of the productions "Valerie" and "L'lnitiation"), 

has left for Brussels where she will 

play in a film of Harry Kumel, "Le Rouge 

aux Levres," along with Delphine Seyrig and 

John Karten. The picture is a production of 

Mago Films of Paris and Cinepix of this 

city. 

RELEASE PRINTS 

For TV or Theatres 

35mm and 16mm Black and White 

or 

Eastmancolor—Ektachrome 

Internegotives 

• 

Reduction prints 35mm to 1 6mm 

also 

Unsqueezed 16mm "Flat" prints 

made from 35mm Cinemascope films 

• 

Graduate chemist at your service 

For consistent quality control 

• 

A modem lab to give the film distributor 

personalized service 

• 

Our prices are competitive 

Contact David Bier for 

Further Information 

QUEBEC FILM LABS 

265 Vifre St. W. Dept B., (514) 861-5483 

Montreal, 

Quebec 

HAVING TROUBLE? 

WANT TO MODERNIZE? 

Try our reasonable prices! 

COMPLETE EQUIPMENT 

IN STOCK AT ALL TIMES 

AND REPLACEMENT PARTS GALORE! 

BEST THEATRE SUPPLY REG'D 

Mie Soiiit Dmti Stmt, MontrMi, Qim. 

PImm: Victor 2-«7«2 

"Virages," made by John Foreman, is obtaining 

good success at the Odeon of Canada's 

French-language theatre, the Berri, 

where it is, at time of writing, in its fourth 

consecutive week ... At France Film's St. 

Denis and Bijou theatres, meanwhile, the 

Montreal-made film, "Deux Femmes en Or," 

also is continuing its successful run. 

National Film Board has issued the first 

of a series of films featuring several historymakers. 

The first is a 30-minute dramatic 

film on the historic voyage of John Cabot, 

"A Man of the Renaissance," starring John 

Vernon as Giovanni Cabotto, the Venetian 

who fought for the right to search out a 

western route to the East. Forthcoming in 

the series will be films on the lives of Henry 

Hudson, Samuel de Champlain, Generals 

Wolfe and Montcalm, David Thompson, 

Alexander Mackenzie and Lord Selkirk. 

"Fausse Piste," the first feature-length 

film of Jean Beaudin, is being made at the 

National Film Board. In 35mm, the color 

film stars Raymond Bouchard and Daniel 

Naud, along with Marie Tifo. Shooting of 

the film is taking place at the NFB here 

and also with exterior scenes in this city, St. 

Eustache and Val David. The film is expected 

to be ready for commercial showing 

in the fall. 

OTTAWA 

^rs. Beatrice McEUigott, in point of service 

one of the city's oldest theatre employees, 

has finally retired on pension following 

the permanent closing of the Capitol, 

where she was treasurer—and quite often 

assistant manager, when necessity arose. 

Mrs. McEUigott accounted for a 40-year 

membership in the Famous Players Club, 

thus ranking with elite veterans, both past 

and present, of the country's largest circuit. 

She enjoyed every minute of her career, 

during which she met many prominent personalities 

. . . The government's National 

Capital Commission has given evidence of 

prolonged operation of the downtown Regent, 

managed by Jack Critchley, by the 

creation of an attractive park adjacent to 

the theatre in a fairly large space formerly 

occupied by business structures which had 

seen their best days. The Regent is under 

a government lease and there is no indication 

that it will be acquired for the erection 

of a proposed Bank of Canada building for 

federal use. 

Plenty of confusion prevails with the rotating 

strikes by postoffice employees in 

their wage dispute with the department. 

Over a period of one month, the mail service 

has been interrupted three times for one 

day each and walkouts have occurred in 

many other cities and towns, with the result 

that written communications have dropped 

considerably for business 

firms and individuals 

. . . With a Parliament report in preparation 

on the policy of the National Film 

Board, announcement is made of the impending 

resignation of Dr. Hugo McPherson, 

49, who became head of the NFB three 

years ago. His annual salary is $28,840. Mc- 

Pherson reportedly will become a professor 

at McGill University. The suggestion is 

offered that his move was prompted by austerity 

measures indicated by the government 

for the NFB . . . For its members, the Bytown 

Film Club conducted a summer screening 

of "An American Tragedy" in the Public 

Archives Theatre. 

For the second time within weeks, a theatre 

here completely ceased operations. The 

latest was the 500-seat Little in the eastern 

section of the city. The house was destroyed 

in a night fire Thursday (2) and the origin 

of the blaze is under investigation. Over 

the years, the Ottawa Little, not to be confused 

with the Twinex Little Elgin, had 

passed through many phases, including stage 

and screen entertainment. It was about to 

open as a legitimate house. Last April, the 

Famous Players Capitol closed its doors for 

demolishment, to be replaced by a modern 

complex. 

Something of a warning is found in a proposal 

for federal government consideration 

to require incorporated companies across the 

country to have 51 per cent Canadian shareholders, 

or more, but no action can be taken, 

it is believed, until Parliament reopens in 

October after a summer recess. The move, 

if adopted, might affect the film industry, 

including theatre companies. A parallel is 

the Canadianization of TV and radio programs, 

which already has been started. 

Barkers of the Ontario tent have shown 

special interest in the honeymoon in France 

of Dr. Jonas Salk, discoverer of vaccine for 

polio. When Variety Clubs International 

. . 

held its convention at Toronto, Dr. Salk 

was presented with the International Heart 

Award in a featured ceremony . The new 

Twinex Airport Drive-In was the only one 

of six ozoners here which did not conduct 

an all-night multi-feature show for the Dominion 

Day holiday. No fewer than 23 features 

were required for the programs. 

Holdovers were plentiful, even in July. 

"Butch Cassidy and the Sundance Kid" continued 

for a 35th week at Odeon Cinema 

2, while "Airport" got its 14th week at the 

Elmdale, with "M*A*S*H" counting its 

13th week at the Regent. "Women in Love" 

had its fifth week at the Towne and good 

for a second week were "Woodstock" at the 

Mall, "The Hawaiians" at the Elgin, "Goodbye, 

Mr. Chips" at Odeon Cinema 1 and 

"Two Mules for Sister Sara" at the Somerset 

and Queensway. 

Citizens' Group Seeks 

A Way to Reopen Theatre 


RICHFIELD. UTAH—A group of citizens 

has met with the city council to discuss 

the closing of the Huish Theatre and 

to discuss the possibilities of reopening the 

movie house. Verl Langston, spokesman 

for the group, indicated an interest in finding 

a solution for reopening the Huish. The 

theati-e has not operated since March 28. 

K-2 BOXomCE :: July 13, 1970

HlDlJili 

I \f 

^ 

^ 

X/ 

1^ 

^V 

I 

EDGAR 

ALLAN 

POE probes 

new depths of 

^ 

HORROR 

s^vEl 

1^ 

Also STARRING 

EssyPERSSON • Hugh GRIFFITH..- Elisabeth BERGNER.toa-I^ 

COLOR 

BY MOVIELAB 

SCREENPLAY B» 

STORY BY PRODUCED AND OIRECIED 8Y EXECUTIVE PRODUCER •#»#fc*#r^ 

TIM KELLYand CHRISTOPHER WICKING • TIM KELLY- GORDON HESSLER • LOUIS M. HEYWARO .nAMERICAN INTERNATIONALp.cture 

ll«5Rre^0GU^^N0RMAÎMpS^^^RD0^lHR^^BRI^m!aU^^^BÊ^SlN 

'1970 American International Pictures. Inc. 

DARYL MADIU 

Astral Building 5800 Monkland Ave. 435 Itny Stract 3811 Edmonton Trail 2182 W. 12tii St. Royol Hotel BIdg. 

224 Dovenport Rd. MONTREAL WINNIPEG CALGARY VANCOUVER GMmoM & King St. 

TORONTO 

ST. JOHN, N.B.

VANCOUVER 

Qhief Dan George, co-star of "Little Big 

Horn," combined business with pleasure 

during his short vacation at the Burrard 

Reservation on the North Shore. He decorated 

the winner of the Longden 6,000 Saturday, 

June 27, at Exhibition racetrack, 

where Honarium, a B.C.-bred horse, beat a 

classy field of California-breds handily and 

in the evening, George held center stage in 

"Cbut's in the Round" program, where he 

was interviewed by Mike Neun about his 

roles in "Little Big Horn" and "Smith." 

It was merely coincidence that Robert 

Culp followed Bill Cosby into town for a 

weekend. Cosby was doing a two-day, twoa-day, 

at the Queen Elizabeth Theatre and 

Bob Culp checked into the Bay Shore for a 

couple of days to have a look at the city 

before starting a movie date sometime in 

July. 

Local cinema buffs set their seasonal 

clocks by the Odeon circuit's drive-in ads, 

which invariably herald winter and summer 

with horror bills in the ozoners. This year 

was no exception: The North Vancouver 

and Westminster played the first-run "Superhorrorama" 

combo of Columbia's 

"Nightmare in Wax" and "The Blood of 

Dracula's Castle"; the Hillcrest showed "The 

Vengeance of Fu Manchu" and "The" Wild 

Bunch," but the Surrey yielded to the customer's 

demands and held over "Cactus 

Flower" for another week. 

The most controversial picture to play 

town in months is "A Man Called Horse." 

Some critics say the realism is superb. Others 

say it's as phony as could be. Some deplore 

English (sic) women playing Indians. 

Some criticize needless brutality, while others 

comment on the authenticity of the ritual 

torture scene, all of which adds up to good 

boxoffice . . . Capitol manager Dick Letts 

lost no time in cashing in on the favorable 

publicity, having one-sheet boards blown up 

from Jim Spears' critique in the Province, 

and placed them at the Granville Street entrance, 

where they garnered a lot of attention. 

Aided by the cool weather, the picture's 

second week topped the first and it went into 

a third. 

The iiardest hit by the tight-money, strikes 

and general recession are the nightclubs. 

Topless is old hat, so some are trying a new 

wrinkle—movies. Diamond Jim's on Howe 

Street now has a film at 10 p.m. "Alfie" 

and "Luv" have been featured. 

The Daisy, 

which caters to the young swingers has (you 

guessed it) a cartoon festival every Friday 

and Saturday. 

TORONTO 

Qralien Gelinas, writer and performer and 

second chairman of the Canadian Film 

Development Corp., defended the policies 

of that corporation during a conference 

at Glendon College June 20. Gelinas explained 

that the corporation's $10 million 

fund can back only a fraction of a picture's 

total cost. Because of this, Canadian producers 

and investors are forced to have an 

interest in their own films. "We will not 

completely subsidize any film," he said. "It 

would not be an industry then." A recently 

opened New York office will ensure the contacts 

Canadians need for U. S. distribution, 

Gelinas told his audience. However, this 

does not mean the eventual Americanization 

of Canadian films. That, he emphasized, 

would be the fault of the Canadian producer 

who is so anxious to sell that he makes 

changes he thinks Americans want. Any 

shrewd investor will accept a Canadian film 

if it is good, Gelinas contended. "So, you 

cannot say Americans are to blame," he added. 

"It is the Canadian who wants to change 

his work." 

Veteran actor Don Ameche was a visitor 

here June 22 to publicize "The Boatniks," 

which had a multiple opening later that week 

at the Nortown, Westwood, Century, Cedarbrae 

and other theatres . . . Representatives 

of Famous Players Canadian Corp. have 

asked for a delay in the federal government's 

September 1 deadline for implementation 

of its regulations governing foreign ownership 

of broadcasting interests. 

"Going Down the Road," the Canadianmade 

film which opened Thursday (2) at 

the New Yorker here, received good advance 

press notices locally. Producer-director 

Don Shebib received a $19,000 grant 

from the Canadian Film Development Corp. 

on the strength of the Etrog award won for 

his CBC documentary, "Good Times, Bad 

Times." Shebib managed to get another $20,- 

000 from the CFDC. Bennett Fode. owner 

of the Yorker, came through with most of 

the money to finish the picture. Total budget 

was about $78,000. 

"Chicago '70," 

which ended a successful 

run in New York, returned to this city June 

19 at the St. Lawrence Centre for the Arts. 

The 90-minute color film, made by locally 

based Monitor Films, opened June 24 in 

six American cities. 

It was announced here that the Glendale 

will hold the world premiere of the family 

musical, "Song of Norway," simultaneously 

with New York City and Oslo, Norway, 

November 4. The film will replace "2001: 

A Space Odyssey," which has been running 

continuously at this theatre for more than 

two years . . . Director Kris Paterson 

screened his film, "Us," for an audience of 

200 at the St. Lawrence Arts Centre Wednesday 

evening, June 24. Paterson said that 

legalization of drugs will not solve the drug 

problem. 

Douglas Fairbanks jr. was in town to open 

a new condominium complex in which he 

has a financial interest. While here, he was 

a guest of the Toronto Arts Foundation at 

the St. Lawrence Arts Centre. 

General Sound projection equipment 

makes the most of your image. 

— and maintains it with 

regular servicing. 24-hour 

emergency duty. 

Canada's Theatre Supply House 

General Sound 

AND THEATRE EQUIPMENT LIMITED 

Branches Across Canada 

Prior to Dominion Day, most of the city's 

first-run houses brought in new attractions, 

the biggest changeover of booking so far 

this year. First of interest among these was 

"Darling Lili," replacing "Hello, Dolly!" at 

the Eglinton . . . Other new offerings included 

"The Out-of-Towners" at the Hollywood 

North, "Kelly's Heroes" at the Yonge, 

"riverrun" at Cinecity, "Catch-22" at the 

Towne Cinema, "Rider on the Rain" at the 

Capitol Fine Art, "The Hawaiians" at the 

Carlton, "Getting Straight" at the Hyland 

and "The Strawberry Statement" at the Uptown 

Two. As well, "The Boatniks" had a 

multiple evening, as noted above, and also 

"Beneath the Planet of the Apes" at the 

Coronet, Albion, Elaine and other Odeon 

locations. 

K-4 

BOXOmCE :: July 13, 1970

• ADUNES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

BOXOfflCt 

THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Promotions, Displays 

Aid 'Charlie Brown' 

After being notified that the Dort Mall 

Cinema, Flint, Mich., would be showing 

"A Boy Named Charlie Brown," beginning 

on June 24, "Bud" Trimble, manager, soon 

began to contact different businesses which 

could be of help in promoting the film. The 

first contact was with a local cardboard 

box maker. In exchange for 28 passes, the 

Meade Container Corp. made a large cardboard 

dog house. An usher and doorman 

made the house seem more like Snoopy's by 

constructing a cardboard replica of Snoopy 

and painting the outside. After the house was 

completely finished it was displayed in the 

entrance way. 

Trimble's next step was to inquire about 

the Snoopy harps. He was later informed 

that General Cinema had previously contacted 

the different places which handle the 

Charlie Brown items, such as: kites, banners, 

harps, pennants, dolls, and books. 

These items were set up in the lobby for 

display and sale. To encourage sales, Trimble 

offered a dinner for two to the girl with 

the largest amount of sales. 

In addition to the regular theatre page 

ad, arrangements were made for two teaser 

ads in the Flint Journal—one in the sports 

section and one on the comic page. Also, 

an editorial was published in the Grand 

Blanc News prior to the opening day. 

As a special attraction, arrangements 

were made with the Doctor's Pet Shop to 

give away one beagle puppy each week during 

the engagement. Attempts were made 

to find puppies similar to Snoopy. 

Solomon and Associates, an advertising 

agency in Detroit, was contacted concerning 

the rental of a Snoopy dog costume. 

Local T. V. and radio stations were contacted 

to cover the arrival of Snoopy at 

Bishop Airport on opening day. 

'Apes' Sequel Published 

In Paperback Edition 

The paperback edition of "Beneath the 

Planet of the Apes" has been published by 

Bantam Books. A novel by Michael Avallone, 

based on the characters created by 

Pierre Boulle, it is the basis of the current 

20th Century-Fox release. 

The sequel to "Planet of the Apes," the 

film version of "Beneath the Planet of the 

Apes" has been making big boxoffice noise 

around the country. 

Street Bally for Getting Straight' 

Helps Set House Record in Atlanta 

mvK^ 

Al tractive model in heat-up, hand-lettered convertible passed out heralds in 

street ballyhoo that called attention to the opening of Columbia's "Getting 

Straight" in Atlanta at Loew's Tara Theatre. The model also gave away more 

than eight bushels of apples, each with a tag attached which read: " 'Getting 

Straight' opens June 24 at Loew's Tara." 

Simple basic street ballyhoo in connection 

with the opening of Columbia's "Getting 

Straight" in Atlanta at Loew's Tara Theatre, 

a suburban location, paid off to the 

tune of an all-time opening day high as 

well as a house record for the first week. 

These boxoffice legs have continued 

throughout the engagement. 

John Hebert, Loew's city manager. Jack 

Helsley, manager of the Tara, and Joel 

Poss, Columbia's Southeastern field man, 

joined in the promotion efforts. 

They painted up an old convertible and 

hired an attractive model, accompanied by 

three hippie types. She wore a black mini 

skirt, black boots, a floppy black hat, beads 

and dark Foster Grant sunglasses. The car 

was lettered with slogans that attracted the 

young, while a "straight sign" on the side 

of the car read : " 'Getting Straight,' starring 

Elliott Gould and Candice Bergen. 

Oi>ens June 24 at Loew's Tara Theatre." 

Routed to various sections of the town, 

the car would stop, a crowd would gather 

and the model would pass out specially 

printed heralds and apples with small tags 

attached to the steins, reading " 'Getting 

Straight' Opens June 24 at Loew's Tara." 

Special one-sheet posters were placed in 

strategic locations and a radio contest also 

was an attention-getter along with some 

special college tie-ins worked out by Poss. 

More than eight bushels of apples were 

passed out by the model during the time 

of the stunt. 

Nancy Sinatra Records 

Song From 'Dolls' 

Reprise Records star Nancy Sinatra has 

recorded "Sweet Talkin' Candy Man" from 

20th Century-Fox's Russ Meyer production, 

"Beyond the Valley of the Dolls." 

The song, by Bob Stone and Stu Phillips, 

is one of eight from the film. 

Dolly Read, Cynthia Myers and Marcia 

McBroom are the stars of the Panavision- 

De Luxe Color comedy drama, which Meyer 

produced and directed. 

BOXOFFICE Showmandiaer :: July 13, 1970 — 101 1

Fopeka Debut of Airport' Boosted 

3y Designation of Airport Day' 

At the suggestion of Dickinson manager 

/. Leo Colvin, Mayor Gene Martin of 

'opeka designated the opening day of 

Airport" at the Dickinson Theatre as "Airort 

Day." The designation was prompted 

y the opening of the movie, but also 

iluted the local Municipal Airport's wining 

of a national FAA beautification 

reject. 

The opening ceremonies at the Dickinson 

n a Friday evening included a VIP list 

eaded by Mayor Gene Martin and his 

imily. Other dignitaries invited to attend 

icluded airport manager Bill Coates and 

is wife; Mr. and Mrs. Jack Lacey, director 

f the Kansas Economic Development 

Commission; Ray Arvin, director of the 

viation division of the KEDC; the memers 

of the local airport board and others. 

Acting as hostesses for the occasion and 

istributing airline literature were three 

iris from Topeka Municipal Airport dressd 

in their modern hostess uniforms. 

From 4 o'clock until 7 o'clock a remote 

roadcast was held from in front of the 

Page Ad and Contest 

Plug Circuit's Fare 

Jo-Mor theatres in Rochester, N. Y., 

re not worrying about features for their 

arious screens, and general manager Bill 

.aney used no less than a full-page ad in 

tie local newspapers to announce such atractions 

as "A Boy Named Charlie Brown" 

t the Towne I, "The Out-of-Towners" at 

!"owne II, "The Cheyenne Social Club" 

t the Stutson, "The Hawaiians" at the 

itoneridge, "A Man Called Horse" at the 

jttle, 

and so on. 

Laney also arranged a tie-up with radio 

tation WHEC through a special ad anlouncing, 

"Be an out-of-towner. Listen to 

VHEC and win a weekend for two in 

•Jew York City via American Airlines." 

rhe Jo-Mor Cinema Travel Bureau was 

icd into the stunt. 

Dickinson Theatre over radio station KEWI. 

At this time, interviews were broadcast of 

people who saw the matinee of "Airport." 

The theatre lobby was attractively decorated 

with travel posters and displays from 

several of the major airlines. 

Other promotions which preceded the 

opening day's activities included a bookstore 

tie-in, with counter cards going out 

to all book stores and newsstands in the 

area; a tie-in with local music stores; bookmarks 

distributed at the Topeka Library, 

and counter cards and window cards distributed 

to 

airport lounges and other spots. 

Also, the entire opening day was tied 

in directly with the annual downtown Hullabaloo 

when the town took on a carnival 

atmosphere for the day. A booth was constructed 

in front of the theatre which was 

decorated with "Airport" pictures. Free 

popcorn was distributed from this booth 

during the day by the Downtown Merchants 

Ass'n. A soundtruck roamed the downtown 

area advertising the merchants' specials and 

movie. 

included the opening of the 

'Clear Day' Soundtrack 

Released by Columbia 

Columbia Records has released the 

original soundtrack album from Paramount's 

"On a Clear Day You Can See 

Forever," coinciding with the film's national 

openings. Stars Barbra Streisand and 

Yves Montand are presented singing the 

Burton Lane-Alan Jay Lerner score: the 

title song, "What Did I Have That I Don't 

Have Now," "Come Back To Me," "He 

Isn't You," "Go to Sleep," "Melinda," 

"Love With All the Trimmings" and "Hurry! 

It's Lovely Up Here." 

The album features nine stills from the 

production, as well as a synopsis and full 

credits. Nelson Riddle arranged and conducted 

the score, Howard W. Koch produced 

and Vincente Minnelli directed the 

musical comedy, currently in its world 

premiere run at New York City's Loew's 

State I and Loew's Cine. 

ssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss 

As evidenced by the waiting 

H^ H^^ 

line of children, Mr. Mor- 

ressett, manager-owner of 

the Central Theatre in Biddeford, 

Me., came up with a 

successful idea for a Saturday 

matinee series. The "Mr. 

Sweep Kiddie Club" is centered 

around Mr. Sweep, billed 

as "King of Circus 

Clowns," who makes an appearance 

each Saturday afternoon 

and presents a stage 

show. A single-feature children's 

movie follows. The 

kids are given membership 

cards on the first Saturday 

of the series.

— 

A Walk in the Spring Rain' (Col) 

Wins Blue Ribbon Award for June 

By MARY JO GORMAN 

JJATIONAL SCREEN COUNCIL members—by a narrow margin—chose "A Walk 

in the Spring Rain" to receive the Blue Ribbon Award for June. The romantic 

drama, starring Anthony Quinn and Ingrid Bergman, has been rated "GP" by the 

MPAA and A3 by the NCO. In its initial bookings in key situations, the Columbia 

Pictures presentation has garnered 130 per cent of average business. 

based on Rachel Maddux's novel, keeps a 

low-key level. Green's direction adds another 

soft-paced touch . . . The awakening 

of love between Bergman and Quinn 

is executed in idyllic fashion. Charles Lang 

beautifully photographed the film on location 

in the Gatlinburg, Tenn., area." 

NSC members made the following comments 

on their ballots: 

Romance Is Still Alivel 

It is such a great picture, I'm honored 

it was filmed in Tennessee.—Bob Battle, 

Nashville Banner . . . Romance is still 

alive! A lovely story with Ingrid Bergman 

and Anthony Quinn. We will look for 

more like this.—Mrs. Claude Franklin, 

Indianapolis NSC group . . . An excellent 

night's entertainment, filmed in a colorful 

background.—^Tom Hodges, Johnson City 

... A beautiful, 

(Tenn.) Press-Chronicle 

touching movie. There will never be another 

Bergman.—Art Preston, teacher, 

Portland, Me. 

This may sound a bit square, but I 

would like to see more of the love story 

type of movie on the order of "A Walk 

in the Spring Rain." Bergman and Quinn 

BoxoFFiCE reviewed "A Walk in m the touched me with their tender and beauti- 

Spring Rain" in its issue of April 20, 

stating in part: "Here is a melodrama of 

middle-age love that will appeal to women 

patrons particularly. Middle-age emotions 

have seldom been film topics, recalling 

'Middle of the Night,' 'Season of Passion' plying great beauty. Living at the foothills 

of the Smokies as I do makes me 

and 'Brief Encounter.' This current Stirling 

Silliphant-Guy Green production has much proud the world can see them, too. 

Mrs. Elmore Godfrey jr., 

resemblance to the latter. Ingrid Bergman 

BFC, Knoxville. 

and Anthony Quinn are the lovers involved 

in an extra-marital affair. Both turn larly the older set. Good business, good 

Enjoyed by almost everyone, particu- 

in believable performances. They are both performances by the entire cast.—Andy 

Lewis, Villa Italia Cinema, Denver . . . 

Oscar winners and previously have appeared 

together in 'The Visit.' Miss Bergman The best in family viewing this month. 

Jeannette Mazurki, Glendale News Press 

is lovely to behold. Silliphant's screenplay, 

ful performances. I'm saddened that the 

public didn't give it the support it deserved 

at the boxoffice.—Walt Reno, KSO & 

KDIN-TV, Des Moines ... A romantic 

picture with the gorgeous mountains sup- 

. . . This tender love story is good, old-fashioned 

family fare. Perhaps a bit too sentimental 

for teen-age boys.—Lois J. Baumoel, 

Cleveland MPC . . . Wonderful, true 

to life story. Ingrid Bergman and Anthony 

Quinn are tops. The setting was beautiful 

the Smoky Mountains! Good photogra- 

in 

phy.—Mrs. J. R. Muterspaugh, Indianapolis 

NSC group. 

A good evening's entertainment with jo\ 

and sadness. We need more movies like 

"A Walk in the Spring Rain."—Mrs. John 

A. Smith, Greater Pittsburgh BF & TVC 

. . . The scenery was beautiful, acting 

superb.—Harry M. Curl, NATO of Ala., 

Birmingham . . . "Love can be beautiful 

after 40" type film, simply portrayed with 

a compelling story, but its overall theme 

is not family fare.—Mrs. Marie Baker, 

Peninsula Adult-Youth FC, San Jose . . . 

A sentimental choice from the mountains 

where the film was shot.—Frank R. Weirich, 

Knoxville News-Sentinel. 

People of all ages should enjoy this film. 

Ingrid Bergman and Anthony Quinn are 

wonderful stars and the story and rural 

scenes are excellent.—Laura E. Ray, Indianapolis 

NSC group. 

iiiiiiMiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiniiiiiiiiiiiiiniiiiiiiiminiiiiiiiiiiiiiiniimiiii 

INGRID BERGMAN AND FRITZ WEAVER, A NEW YORK 

COUPLE, MOVE TO A RURAL AREA IN TENNESSEE 

BERGMAN AND WEAVER GO FOR AN OUTING WITH NEW 

NEIGHBORS ANTHONY QUINN AND VIRGINIA GREGG 

The Cast 

Will Cade Anthony Quinn Boy 

Libby Meredith 

Ingrid Bergman 

Ann Cade 

Roger Meredith 

Fritz Weaver 

Ellen 

Katherine Crawford Bucky 

Tom Fielding 

Virginia Gregg 

Mitchell Silberman 

Producer, 

Screenplay by . . Stirling Silliphant 

Director 

Guy Green 

Based on a novel by . . Rachel Maddux 

Music by 

Elmer Bernstein 

Art Director Malcolm C. Bert 

Unit Production 

Manager .... Herbert Wallerstein 

Assistant Director . . Philip L. Parslow 

Production Staff 

Sound Les Fresholtz, 

Arthur Piantadosi 

Set Decorator Morris Hoffman 

Script Supervisor . . Marshall J. Wolins 

Director of 

Photography Charles B. Lang 

Film Editor 

Ferris Webster 

Filmed in 

Panavision 

Color by Technicolor

BOXOFFICE 

BAROMETER 

This chart records the performance of current attroctions m the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation a in terms of percentage In 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "noimol," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) 

tor 

K 

Airport (Univ)

O X OOKIlfGUIDE 

— 

O F F I C E 

An l«t«rrr«t

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; -• Good; * Fair; — Poor; = Very Poor. In the lumnrary H ii rated 2 pluiei, = Of 2 minuiet. 

QLmt Mc Like I Do 

(114) S

. 

.. 

. 

. 

Faotur* productloiu by company In ordar of rotooM. Running Hm* In poionthoKi. Q b for ClnomoScop*; 

If) Ponovlsion; ® Techniromo; Blanco 

(Reviewed as Alfs 9-M-69) 

> 

©Bloody Mama (70) D . .7001 

Bbelley Winters, Pat Hlnde 

©Explosion (96) D..6919 

Don Stroad, Gordon IIiobsoo, 

Richard Conte 

©Monlque (86) Sec D. 

Sibylla Kay, Joan Aleom 

©A Long Ride From Hell 

(94) D..104 

Steve Reeves, Wayde Preston 

©The Last Grenade 

(94) (g) Ad.. 131 

Stanley Baker, Alex Caii 

3 

> 

TO 

r-i 

ODiary of a Schizophrenic 

Girl (108) D..6904 

(AlalalBe D'Oraar, Margarita Loiano 

©Horror House (90) ....Ho. .7002 

Frankle Araloo, Jill Havorth 

(In comblnatloi with) 

©The Crimson Cult (87) Ho.. 6814 

Boris Karloff, Christopher Lee 

©King of the Grizzlies (93) Ad. 

John Tesno, Chris Wlobw 

222 

>o 

©(^le Savages (82) Ac. 7003 

Bruce Dem, Melody Patterson 

©Paddy (97) 

Des Caie. Mllo O'Sbea 

.CD.. 7002 

©24-Hour Lover (90) ....C..700S 

Harald Lelpnlts, SlbyUe Marr 

(Special Release) 

©Wedding Night (99) ..Melo..70O6 

Tessa Wyatt, Dennii Waterman 

©The Swappers (84) D..7009 

James Donnelly, Valerie St. John 

©Count Yorga Vampire 

(91) Ho.. 7015 

Michael Murphy, Robert Quarry 

©Rider on the Rain (119) ..Sus. 

Charles Bronson, Marlene jobert 

©The Man Who Had Powtr 

Over Women ( . 

Rod Taylor, Carol WUte. Janes 

Booth 

. ) D 

©The Swimming Pool (87) ® Melo. 

Alain Delon, Romr SchiMlder 

©Suppose They Gavt a War and 

Nobody Came (113) C..234 

Tony Ciurtis, Ernest Borgnlne 

(Pre- Release) 

>-< 

©Too Late the Hero 

(133) ® War.. 213 

Michael Cable, COtt Robertson 

(Pre- Release) 

©Suppose They Gave a War and 

Nobody Came (113) ....C..234 

(Oeneral Release—See May) 

©The Road to Salina 

Sus. 

O/B&W Three Kinds of Love 

(105) 

Ohlta Norby, Srend Johawen 

©Cry of the Banshee 

(87) Ho.. 7007 

Vincent Price. Robert Button 

Mlmsy Farmer, Robert Walker Jr. 

©Soldier Blue (..) Hi. 

Candlee Bergen, Peter Strauss 

©The Boatniks (100) C. .227 

Robert Morse, Stefanle Powers, 

Phil snrers 

©Too Late the Hero 

(133) ® War. .213 

((Seneral Release—See May) 

©A Bullet for Pretty Boy 

(88) Ac. .7010 

Fabian Forte, Joedyn lane 

©The Sporting Chib ( . . ) . 

Robert Fldib, Hagcle Blye 

.Ad. 

©Beyond Good and Evil D. 

Souchka, Frederic St. James 

©Angel Unchained ... .Cycle. .7019 

Don Stroud, Luke Askev 

©Macho Callahan W. 

David Janssen, Jean Seberg 

©Girly (101) Sus.. 139 

Michael Bryant, Vanessa Howard > 

c:o 

©Up in the Cellar (95) ..C. .7012 

Wes Stem, Joan CoUlm 

©The Shot D. 

Peter Schlldt, Oa, Low^ren 

©GAS! or It Became Necessary 

to Destroy the World in Order 

to Save It (90) CD.. 7013 

Robert CJorff, Haine Cilftos 

©I Am a Groupie D. 

BUUe Boyle, Donald Snni>ter 

©The People Next Door D . 

Eli Wallach, Julie Harris 

©Sunflower (105) D . 

Sophia Loren, Marcello Mastrolaivil 

©Lovers and Other Strangers 

Blood Rose D . 

Philippe Lemalre, Anny Duperey 

The Body Stealers (95) ..SF..6906 

Oeorga Banders. Maurice Brans 

©The Vampire Lovers 

(90) Ho. 7008 

Peter Cashing, Davn Addams 

©Promise at Davm HI. 

Melina Mercouri, Asiaf Dayan 

©The Ski Bum D 

Zalman King, Charlotte RampUng 

©The Arisfocats (78) 

(Animated) 

.MC. 

QVn Head of the Family D . 

Leslie Caroo. Nbio Loy 

This Man Must Die (115) D..8000 

Michel Ducbaussoy, Caroline Celller

FEATURE 

CHART 

Th« k«y to lattara and combinotlom theraof Indicating ifory ty^«: (Ad) Adrmtar* Drama; (Ae) Action 

Drama; (An) Animated-Action; (C) Comody; (CD) Comedy-Dromo; (Cr) Crime Drama; (DM) Dromo with 

Music; (Doc) Documentory; (D) Drama; (F) Fantaiy; (Ho) Horror Drama; (00) Outdoor Drama; (S) Spectacle; 

(SF) Science Fiction; (Spy) Spy Dromo; (HI) Historical Drama; (Melo) Melodrama; (M) Musical; (My) Mystery 

Drama; (Sus) Suspense Dromo; (War) War Droma; (W) Western. 

COLUMBIA 

1 ti

FEATURE 

CHART 

PARAMOUNT 

I ti

. D. 

Dec 

. 

. 

. 908 

Jan 

Rel. D*tt 

AQUARIUS riLMS 

@Married Coupli (97) Doc. Feb 70 

WUIiam E(l«ar

. 

4 

Opinions on Current Productions Feature reviews 

Symbol (9 danotM color; ig CinomoScopo; £) PairavMon; S) Tochnlromo; 9 othor anomerphlc procotnt. For ttory lyiioptii on ooch pictan, mo lovono iMo. 

MYRA BRECKINRIDGE ® %""% 

20th-Fox (Oil) 94 Minutes Rel. July '70 

This often vulgar sexploitation featui'e, produced by 

Robert Fryer in Panavision and De Luxe Color, has as 

its major assets the return to the screen after 27 years 

of Mae West, plus a series of clips from 20th-Pox films, 

circa 1940. Despite its subject matter, from the Gore 

Vidal novel, and its at times inept direction and acting, 

it does have some moments of high humor. Miss West, as 

a female talent agent, has several funny lines and two 

big musical numbers, "You Gotta Taste All the Fruit" 

and "Hard to Handle." Exhibitors probably will be best 

advised to place advertising emphasis on Raquel Welch, 

Miss West and the film clips (Shirley Temple in "Stowaway" 

and those with Lam-el and Hardy, especially) 

Main flaws in the production stem from the direction 

by Michael Same, who starts out strongly enough but 

lets the action drag, and from the confused story adaptation 

by Same and David Giler. Sex scenes predominate, 

including a lesbian encounter, a big sexual scene between 

Myra and an aspiring actor and a masturbational fantasy. 

Critic-author Rex Reed makes his acting debut 

without much impact, but John Huston does well as 

Myra's uncle. John Carradine, Andy Devine, Grady Sutton 

and the late William Hopper are good in support. 

Raquel Welch, Mae West, Rex Reed, John Huston, Roger 

Herren, Calvin Lockhart, Farrah Fawcett. 

THE VIRGIN AND THE GYPSY 

Chevron 

92 Minutes 

1] "'^^ 

Rel. Aug. '70 

D. H. Lawrence wrote "The Virgin and the Gypsy" in 

1930, just before his death. Dimitri de Grunwald and 

Kenwood Films have brought it to the screen, with Christopher 

Miles making his feature debut as director. While 

not as sensational as "Lady Chatterly's Lover," it has 

more validity as social comment and makes for an interesting, 

if quiet, fUm. Joanna Shimkus and Franco Nero 

have the title roles, although the gypsy aspect is played 

down until the end. They have strong support from such 

Enta 

Way 

veteran British performers as Honor Blackman, Mauiice 

Denham, Fay Compton and Kay Walsh. The production 

manages to stay true to its period, 1921, but is contemporary 

in the conflict between strict elders and frustrated 314. 

youth. Lawrence's attitude towards the church is evident — 

in Denham's portrayal of the rector whose inhibitions ^ 

m.ake him unable to cope with his daughters' problems 

and need for love. Denham is fine, as is Miss Walsh as 

his embittered spinster sister. Nero is convincing in a 

limited part and Miss Shimkus is okay. Nudity is there, 

but to such a minor extent as to be almost unexploitable. 

In color by Movielab. Screenplay is by Alan Plater; some 

authentic-sounding songs are utilized. 

Joanna Shimkus, Franco Nero, Honor Blackman, Mark 

Burns, Maurice Denham, Fay Compton, Kay Walsh. 

/ AM CVRIOVS (BLUE) 

Grove Press 

103 Minutes 

® 

Social 

Comedy- Drama 

B& W 

Rel. May '70 

Not a sequel to last year's record-shattering "I Am 

Curious (Yellow)," this is actually the second half of a 

3V2-hour film that Swedish director Vilgot Sjoman conceived 

as a comment on his country's social and political 

problems. The colors refer to those in the Swedish flag. 

In "Blue," Sjoman has employed the same actors and 

techniques used in the first half, but has concentrated 

more on the curious than the blue. While "Yellow" was a 

trailblazer in its use of total nudity, the employment of 

same here is actually played down. Those who expect to 

see the sex play that the first fUm had are sure to be 

disappointed. Sjoman has an interesting way of combining 

the story with the actual filming of same. Everyone 

plays himself and Sjoman frequently interrupts the proceedings 

or becomes part of it to explain an aspect of the 

plot. Actually, there is no plot—just a loose series of happenings 

in which Lena Nyman questions a wide variety 

of people on theu- opinions of Swedish ideals and morals. 

The film is amusing in spots, but mostly overlong. It can, 

however, do well solely on the reputation of its predecessor. 

In black and white with English titles. 

Lena Nyman, Vilgot Sjoman, Borje Ahlstedt, Gunnel 

Brostrom, Hans Hellberg, Bim Wame. 

Roz} 

kvev 

^ 

ENTERTAINING MR. SLOANE 

Comedy 

® 

Continental ( ) 94 Minutes Rel. Aug. '70 

A sick comedy that will offend and amuse at the same 

time, "Entertaining Mr. Sloane" is likely to cause a boxoffice 

stii- at first and then find bookings hard to come 

by. At times, it resembles Cinerama's "Mumsy, Narmy, 

Sonny & Girly," also a British production in the sickerthan-thou 

vein. Whereas "Mvmisy" was funnier than it 

was offensive, "Sloane" is more the reverse. It's offbeat 

enough to attract a sophisticated audience after this type 

of entertainment, but a wider appeal seems dubious. Clive 

Exton, in his screenplay, apparently kept to the spirit of 

the late Joe Orton's play of the same name, as little that 

transpires on screen couldn't have been done as effectively 

in the theatre. Director Douglas Hickox worked with 

a hand-picked cast of only four principals, and each is 

well-suited for his part. Harry Andrews, always a fine 

actor, comes off best as the strongest character on hand, 

although he's cast as a latent homosexual. Beryl Reid 

impresses in a role verging on caricature, although viewers 

will be more interested in whether or not she's wearing 

anything underneath a flimsy dress in the early scenes. 

Peter McEnery is mostly a beautiful form and Alan Webb 

is a truly dirty (unwashed) old man. Wolfgang Suschitzky's 

Technicolor lensing was processed by Movielab. 

Beryl Reid, Peter McEnery, Harry Andrews, 

Alan Webb. 

SERAFINO (JP Comedy in 

Italian @ 

Royal 94 Minutes ReL 

Completely charming and extremely funny is "Serafino," 

an Italian comedy from producer-director Pietro 

Germi. In the title role, Italy's leading pop singer Adriano 

Celentano comes across as a combination of Frank Sinatra 

and JeriT Lewis, both of whom he's been compared 

to, and manages to do a fine job all around. As a carefree 

illiterate sheepherder whose greatest pleasure is 

women, he scores constantly whether casually bursting 

into song or trying to use logic with army brass. The 

comedy won the Grand Prize at 1969's Moscow International 

Film Festival, an exploitable fact. For once, a fUm 

of universal appeal whose only message is laughter has 

been rightly rewarded. Filming in Technicolor in the 

rugged Abruzzi mountains of central Italy, Germi has 

captured the charm of his "Divorce, Italian Style" and 

"The Birds, the Bees and the Italians." The lyrical 

Italian dialog is well translated into English via subtitles, 

except for one or two explicit profanities. Dubbing would 

undoubtedly improve the film's chances generally, but 

naturally lessen its effectiveness. As a result, "Serafino" 

may not be able to get the audience it deserves, since it 

does appeal to the masses. Ottavia Piccolo is attractive 

as Celentano's sexy cousin. 

Adriano Celentano, Ottavia Piccolo, Francesca Romana 

Coluzzi, Saro Urzi, Benjamin Lev. 

BRAND X 

^^" 

C. M. B. Fihns 87 Minutes Rel. May '70 

A conglomeration of bits and pieces, some resembling 

bm-lesque blackouts, "Brand X" reflects its shoestring 

budget but is outrageous enough to be a fairly good 

grosser in the youth market. Win Chamberlain has assembled 

(directed hardly seems the word) a disjointed 

series of skits, mostly lampooning TV shows and commercials, 

and dressed up the proceedings with appropriately 

off-color Eastman Color. Taylor Mead improvised 

his own dialog and most of the film seems off-thecuff, 

with the dialog credited as "a group effort." The 

group includes such talents as Sally Kirkland, Abbie 

Hoffman and Underground stars Ultra Violet and (Baby) 

Jane Holzer. Individual skits, such as Mead's sermonette 

and presidential press conference and buxom Tally 

Brown's excited interviewing of four- musclemen, have 

some merit. Funniest bit is a hospital scene in which 

Mead bleeds to death as doctor Prank Cavestani forces 

himself on nurse Brown. Nudity runs rampant, with the 

males on display more often than the distaff side. Typical 

of the irreverent approach is a recurring scene showing 

a naked couple making love as a singer intones a 

raunchy number. A youthful audience loved it, so "Brand 

X" seems headed for a good reception. 

Taylor Mead, Sally Kirkland, Ultra Violet, Abbie Hoffman, 

Tally Brown, Frank Cavestani. 

Th« roriowt on thoso pogot may bo fliod for futiiro roforonc* in ony of tho following woyf (1) In any itondard throo-ring 

loose-leof binder; (2) individually, by company. In any atondard 3x5 cord indox flla; or (-3) in tha BOXOFFICI PICTURI 

GUIDE fhrao-ring, pockat-clza bindar. Tha lottar, Incladlag a yaor'a lupply of booking and dally racord ihaatt, 

may ba obtainad from Anoclatad Publlcatlom,

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs 

THE STORY: 

"Entertaining Mr. Sloane" (Continental) 

Walking through a cemetery in a flimsy dress. Beryl 

Reid meets young Peter McEnery, exercising on a tomb. 

Overweight and man hungi-y. Miss Reid is a 42-year-old 

spinster who once had an illegitimate son. She offers a 

room to McEnery, who has an encounter with her old 

father, Alan Webb. Recognizing him as the man who •" v 

killed his employer two years earlier, Webb stabs the '""? 

youth in the leg with a garden rake. McEnery moves in 

and Miss Reid's brother Harry Andrews, disapproving at 

first, soon is attracted to the worthless boy himself. Mc- 

Enery becomes Andrews' chauffem-, but uses his car without 

permission. Forcing herself on him. Miss Reid gets 

pregnant. Andrews wants McEnery to move in with him, 

but the latter beats Webb so severely that he dies. Brother 

and sister agree to shield McEnery if each has him for 

six months at a time. With the Bible pried from Webb's 

hands, Andrews marries Miss Reid and McEnery. Then 

Miss Reid does the same for her brother and the hapless 

"groom." 

EXPLOITIPS: 

Worth mentioning is the fact that the play was wellreceived 

in London and earned a Best Play award from 

the London Evening Standard. 

CATCHLINES: 

A Film That Finds Humor of a Sort in Murder, Nymphomania, 

Homosexuality and Sadism; Very Much Reflecting 

Our Times.

BATES: 25c per word, minimum $2.50, cash with copy. Four consecutive insertions lor price o^ 

three. When using a Boxoffice No., figure 2 additional words and include SOc additional, to cover 

cost of handling replies. Display Classiiied. S25.00 per Column Inch. CLOSING DATE: Monday 

noon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE, 

825 Van Brunt Blvd., Kansas City, Mo. 64124. 

CLEflRinG 

HELP WANTED 

Progressiye and growing California 

theatre company with large circuit of 

walk-ins and drive-ins needs ambitious, 

young (22 to 35) men. Some theatre 

management experience is helpful, but 

not required. We will train you! 

Excellent hospitalization, life insurance 

and retirement program. 

Send resume to P.O. Box 69402, 

Los Angeles, Calif. 90069 

THEATRE MANAGER TRAINEE: Work 2-3 

months, Dallas. Advonc© to own theatre. 

Excellent salary, tringe benefits. No telephone 

please. Mail resume: Western thea- 

16 Sunset Blvd., Los Angeles, Calit. 

90069. 

Progressive and growing Texas theatre 

company with large circuit of 

Drive-ins, needs ambitious managers 

and manager trainees. Some theatre 

management experience helpful but 

not required. We will train you. 

Excellent hospitalization, life insurance 

and retirement program. 

Send resume to Dept. M 

P.O. Box 69402 

Los Angeles, Calif. 90069 

Experienced theatre manager {or indoor 

theatre. Growing Midwest Theatre Circuit, 

offers group insurance, pension and annual 

bonus plans in addition to salary 

and advancement opportunities. Send references 

with photograph to: Mr. C. Smestad. 

Central States Theatre Corp., 700 

Paramount Bldg., Des Moines, Iowa, 50309 

Immediate employment available. 

Projectionist! Immediate, peimanenl position. 

Give all details in application with 

references. P.O. Box 538, Franklin, Virginia, 

23851. 

Progressive and growing southern California 

theatre circuit with both walk-ins 

and drive-ins, in San Gabriel Valley and 

Orange County. Needs experienced managers 

and ambitious manager trainees. 

Please reply to: Edwards Theatres Circuit, 

Inc., 140 West Valley Blvd., Son Gabriel, 

California, 91776. 

Fast growing company needs managersl 

Conventional and drive-ins. Paid vacations, 

hospitalization, retirement benefits. 

Send complete resume and recent photo 

to: W. J. Towey, District Mgr., Cinema 

I & II, 210 West 10th, Milan, Illinois, 61264. 

POSITIONS WANTED 

Manager over twenty years. Major Circuit. 

Indoor experience. New York City 

area, all phases. Change for right situation 

from New York to Florida area. Boxoffice, 

2239. 

COLOR MERCHANT TRAILERS 

Only $62.50 for a 45 it. color merchant 

ad with 5 scenes, narrated track, with appropriate 

music, superimposed with address, 

fades and dissolves, produced from 

your transparencies. Three-day, in-plant 

service, H & H Color Laboratory^ 3705 

No, Nebraska Ave., Tampa, Florida, 

Phone: 813 248-4935. 

POPCORN MACHINES 

ALL MAKES OF POPPERS, caramel com 

equipment, floss machines, sno-ball machines. 

Krispy Kom, 120 So. Hoisted, Chicago, 

111., 60606. 

BOXomCE :: July 13, 1970 

EQUIPMENT FOR SALE 

DEDLEB TRACKLESS TRAD), 914 doiilin 

Road. Phone; Area Code IE 3-5781 

Manhattan. Kansas. 

PROIECTION EQUIPMENTl ALL types 

and ALL prices for ALL situations! Kansas 

City, Boxoffice, 2222. 

New proieetcrs. Runs 3 hour programme. 

Bovilsky, 34 Batson Street, Glasgow, Scotland. 

First clou, A-1 condition. Complete 

booth, RCA sound heads, BX80 proiector, 

Brenkert enarcs and rectifiers, rewind table, 

electric rewinder, J7,000.00, installed 

in state of Oklahoma. Audio-Projection 

Service Company, ac/405 454-2473, P.O. 

Box 614, Horrah, Oklahoma, 73045. 

NO lUNX HEREI Ballantyne, double 

channel amplifiers; Standard and 4" diameter 

lenses; new reflectors; RCA, 16mm 

sound projectors; thousands of values! 

STAR CINEMA SUPPLY, 621 West 55th St., 

New York, 10019. 

Pair Bell and Howell. 16mm arc-sound 

&rojectors, model 140-5 complete with 

ases, arc lamps, rectifiers, amplifier, flat 

and CinemaScope lenses. Best offer or 

trade for good 35mm equipment equal 

value. Write: S. Palo, 1224 Commercial 

St., Bellingham, Wash., 98225. 

Several pairs (LL3) pedestals, 80 amp 

rectifiers, popcorn machine, seats. Jewel 

Theatre, Poplar Bluff, Missouri. 

Beautiful pair Ballantyne, 3-pha8e, 80 

amp, 6 tube rectifiers equipped with Siltubes. 

Bargain, $500.00. Independent Theatre 

Supply, 2750 East Houston, San Antonio, 

Texas, 78202. 

750 Upholstered seats, backs, bottoms. 

KD $1.00 each. Joe Lenski, l04 South Miles, 

Pittsburg, Kansas, 66762. 

For sole: Strong Excelite. Ashcroft Icnnps, 

rectifiers, generators. Super Simplex projectors, 

rebuilt. Boxoffice, 2254. 

EQUIPMENT WANTED 

Projection equipment wontedl Highest 

prices pcdd. Lou Walters Sales & Service 

Co., 4207 Lawnview Avenue, Dallas, 

Texas, 752Z7. 

USED EQUIPMENT bought and sold. 

Best prices. Texas Theatre Supply, 915 

So. Alamo, San Antonio, Texas, 

Used projection equipment. Will dismantle. 

Jewel Theatre, Poplar Bluff, Missouri. 

Wonted: 35mm color, sound Him. Need 

a pair of BX 100 projector heads, also 

lenses 2Vi inch or 3 inch. F 1.7X to clear 

up vignetting problem. Write, BoxofHee, 

2245. 

USED EQUIPMENT BOUGHT AND SOLD. 

Best Prices. Ralph Johnson Sound & Projection 

Service, 1421 South 4th Avenue, 

Nashville, Tennessee, 37210. Phone (615) 

256-0845 or 883-3575. 

Wanted. Pair of Super Simplex or X-L 

mechanisms with front lense mount. 656 

East Place, Saskatoon, Sask., Canada. 

THEATRE TICKETS 

QUALITY Service, Low Prices! KANSAS 

CITY TICKET COMPANY (816) 241-8400, 

716 No. Agnes, Kansas City, Mo. 64120. 

THEATRE CONSTRUCTION 

SCREEN TOWERS INTERNAnONAL 

We design, fabricate and erect flat or 

curved pipe and walking beam towers. 

General steel work a part of our service. 

Call: Paul L. Sherman, collect: 817-773- 

2604. For brochure write: P.O. Box 294, 

Temple, Texas, 76501. 

HOUSE 

THEATRES WANTED 

Wanted to buy or lease: Indoor theatre 

in Metropolitan areas, population at least 

75,000. Contact: William Berger, Belle Plaza 

209, 20 Island Avenue, Miami Beach, 

Fla. 

WANTED TO BUY or lease indoor, outdoor; 

metropolitan area. Contact; Griffith 

Enterprises, Roxy Theatre Building, 1527 

Washington Avenue, Miami Beach, Florida 

33139. 

THEATRE IN METROPOLITAN AREAS in 

any city with population of at least 100,000. 

Contact: G. Takayoshi at Republic Aiauaements 

Corp. 8816 Sunset Blvd., L.A., phone 

(213) 659-1600. 

Wont to lease. Fully equipped, indoor 

motion picture theatre in Southern California. 

Contact: Hammond Productions, 

1660 No. Berkeley, 201, Pomona, Calif., 

91767. 

WANT TO BUY, SELL OR LEASE A THE- 

ATRE? Joe Joseph. National Theatre Brokers 

Co., Box 31406. Dallas, Texas 75231. 

Phone: (214) 363-2724 nights. 

BUY, LEASE, RENT going theatre in New 

Jersey. Preferred in small town. Boxoffice 

2252. 

Will buy or rent Drive-In theatre Washington, 

CJregon, California, Texas. 656 

East Place, Saskatoon, Sask., Canada. 

THEATRES FOR SALE 

Park Theatre, Lincoln Park, VEch. Only 

Theatre in this Detroit suburb. Includes 

2 rentals, plus adjoining, large vacant 

property. Call: 313 961-9517. 

$26,500 will buy 382 seat theatre, equipment, 

office, 3 apartments and 17 hotel 

rooms with furniture and linen. _ 

Good income 

with present owner wanting to retire. 

Harrell Thome Realtor, Box 366, Shoshone, 

Idaho, 83352. Phone: (208) 886- 

2071. 

Drive-In Theatre. 25,000 population, 

North Central Texas, $110,000.00. Must 

have $40,000.00 down. Joe Joseph, Box 

31406, Dallas, 75231. 

Two Deluxe Drive-In Theatres. Central 

Texas town. No comoetition, $80,000.00. 

Will take $10,000.00 down. Joe Joseph, 

Box 31406, Dallas, 75231. 

$5,000 down will buy Indiana, Modem, 

550 seat theatre in heart of town, 4,000 

population. Several small tovras. Retiring. 

Boxoffice, 2242. 

Small town theatre for scde or lease. 

Tamaqua, Pennsylvania. No competition. 

Excellent opportunity for steady mcome. 

Building structurally sound, needs remodeling. 

Financing available. Any reasonable 

offer accepted. Theatre Confections, 

Inc., 795 Monroe Avenue, Rochester, New 

York, 14607. (716) 271-0858. 

For sole, 325 seat theatre, equipment 

and building vrith an apartment. Remodeled 

in Febmary 1970. In irrigation, ranching 

and manufacturing trade area. Boxoffice, 

2243. 

NEW MODERN FIRST CLASS 425 SEAT 

THEATRE in growing industrial area southera 

Virginia. Drawing from 30,000 population. 

Excellent building lease. Only hardtop 

for 30 miles. Outstanding for family 

business in a friendly civic minded community. 

$25,000. Terms. Box 2250. 

FOR SALE OR LEASE 600 seat theatre 

recently remodeled located in county seat 

town in Red River Valley of N. Dakota. 

$5000.00 assumes complete operation. 

Write or call Everett Hoffman, 1106 13th 

Ave. So., St. Cloud, Minn. Tel. 251-933S. 

Adults only, clean, modern, well 

equipped and a money-maker. Near Large 

naval base, city over 75,000 pop. Sacrifice 

sale, cash only. Boxoffice, 2253. 

For Sale or Lease—^Rosedole Theatre, 

Fort Worth, Texas. 600 seats, equipment 

and building good condition, on through 

street. Reply to Ralph Novin, 103 N. 

St. Paul St. Dallas, Texas 75201. 

Bertrand Theatre, Clayton, 1000 Islands, 

New York, 13624. 210 seats, modem, operating, 

reasonable. Must sell, Retire, 

Health. Owen J. Bertrand. 

THEATRE SEATING 

WE REBUILD THEATRE CHAIRS anywhere. 

Finest materials, best workmanship, 

LOW prices. CHICAGO USED CHAIR 

MART, 1320 So. Wabash Avenue, Chicago, 

60605. Phone: 939-4518. 

CHAIRS REBUILT ANYWHERE! EXPERT 

workmanship, personal service, finest materials 

Arthur Judge, 2100 E. Newton Ave., 

Milwaukee, Wisconsin. 

SPECIALISTS IN REBUILDING CHAIRS. 

Best workmanship. Reasonable prices. New 

and rebuilt theatre chairs for sale. Heywood. 

Ideal American. Staggering, respacing. 

Travel anywhere. Seating Corpo- 

New York (Neva Burn), 247 Wa- 

ration of 

ter Street, Brooklyn, N.Y. 11201. Tel. 212- 

875-5433. (Reverse charges.) 

700 AMERICAN, 750 plywood cuaUen. 

600 Bodiform. Lone Star Seating, Box 1734, 

Dallas, Texas, 75201. 

FILMS 

WANTED 

Wanted: 35mm and 16mm ieatures, shorts 

etc. Box 0187, College Grove Center Station, 

San Diego, C:aUi 92115. 

FILMS FOR SALE 

16MM Classics. Illustrated catalog 25c 

Manbeck Pictures, 3621-B Wakonda Drive, 

Des Moines, Iowa. 

Clearance sale 35mm—I6mm rare prints, 

low prices. Fihn Classic, 1926 S. Vermont 

Ave., Los Angeles, Cal., 90007. 

Movie Advertisement. One sheets, 

llxl4's, stills, lobby cards. 1950's to present. 

Stephen Newton, 750 Sycamore St., 

Decatur, Georgia, 30030. 

FILMS 

FOR RENT 

HORROR, MONSTER shows. SSmm. Box 

1022, Dallas, Texas, 75221. 

BUSINESS STIMULATORS 

BINGO CARDS, $5.75M. 1-75. Other 

games available. Off-On, screen. Novelty 

Games, 1263 Prospect Avenue, Brooklyn, 

New York. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles, 

Calif. 90005. 

BINGO-CARDS, DIE CUT, 1-75-500 combinations, 

$5.75 per thousand. PHOTO 

BLOW UPS, any size of your favorite 

movie and TV stars. WANTED—OLD POST- 

ERS AND STILLS— 1930-1940. Premium ProducU, 

339 West 44th St., New York, N. Y., 

10036. Phone: 212/CI 6-4972. 

POSTER SALES 

Picture Posters. 23"x29" irem "BUTCH 

CASSIDY" & "EASY RIDEH" that can 

retail in your theatre for $\M to S2.50. 

Low quaUty prices, 100% profit en the 

smallest order. Mail: OJOO lor three 

diHerent "BUTCH CASSIDY" samples, 

add $1.00 for "EASY RIDEB" in color. 

BOXOFTICE, 2237. 

BUSINESS 

OPPORTUNITIES 

BEPUBUC AMUSEMENTS CORP.. prominent 

exploitation distributor, interested acquiring 

new 35mm features. Substantial 

cash advances are available. Contact: 

Geraldine Takcryoshi or R. W. Cresse, 8816 

Sunset Blvd., Los Angeles, Calitomia 

90069. (213) 659-1600.

carefuliisS o 

Well, we always thought we were 

careful. Until we got a letter from a 

Mr. Fritz of the Tic Toe Theatre in What 

Cheer, Iowa. It seems that Mr. Fritz 

ordered a trailer for "Ice Station Zebra." 

It 

arrived on time. And the wrapper 

identified it as "Zebra." But the trailer 

turned out to be "Those Daring Young 

Men in Their Jaunty Jalopies." 

Mr. Fritz was understandably 

shocked by the error because, as he put 

it in a letter, "you have a remarkable 

record in keeping these trailers straight, 

since this is the first time in 22 years 

it 

has happened." 

Mr. Fritz. 

in 

We're sorry about our trailer fritz, 

And we hope to be serving you 

1992 when we're due for our next 

mix-up. 

Hgji NATIONAL SCREEN SERVICE

Boxoffice-July.13.1970

Create successful ePaper yourself

Delete template?

Save as template?