Boxoffice-July.20.1970

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NATIONAL EXECUTIVE EDITION • JULY 20, 1970
Includiat Um Stclional News Pages of All UiUwit
IN
THIS ISSUt
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JAMES H. NICHOLSON and SAMUELZ. ARKOFF Present
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ORIGINAL SOUND TRACK AlBUM AVAIIABU ON AMtRICAN INTtBNATIONAL RECORDS | AN
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THE NATIONAL FILM WEEKLY
Published in Mint Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
JESSE SHLYEN Mana«ing Editor
THOMAS PATRICK ..Equipment Editor
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MORRIS SCHLOZMAN Business Mgr.
MERLIN LEWIS Advertising Director
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IN
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JULY
Vol. 97
2 0, 1 970
No. 14
THIS IS
NOT
TOO far in the past,
A WONDERFUL BUSINESS!
an industry executive
sa'd to us, "Isn't this a wonderful
business that can make so many mistakes and
still come out with a profit?"
That question and its obvious answer have
remained with us through the years, recurring
every now and then, especially when there is
occasion
to
take a doleful look at happenings that,
at the moment, cast a cloud across the horizon.
And, thinking back over the years—all 50 of
them, to be specific—our mind's eye envisages
some of the numerous cloudy periods that the
industry has passed through, each time emerging
stronger and with the outlook brighter than ever
before.
We remember a lot of things about the early
days of this industry as it coursed through the
years, from its
small beginnings as a peep-show
curiosity to its peaks of magnitude; from its infancy
to its maturity; from the limited sphere
of its operations to its globe-encircling strides.
None of these steps of progress was attained or
held onto easily, without some faltering here and
there, without mistakes that were costly or temporary
setbacks.
Successes were many, but often
fleeting. Always there was a new obstacle to overcome.
Always it was necessary to blaze new trails
to discover new means for successful adventures.
And always the need was met with the effort
that led to a new turning point in the road—and
to new horizons.
That is one of the great compensating factors
of this business, in addition to the profits it may
bring. It is adventuresome, stimulating and inspiring.
Nothing goes on for long with tranquility
and quietude. It is ever a business that keeps
one on his toes and that, in turn, is what keeps
one in the running.
Not only those who have spent 50 or more
years in this business, but even those who have
been in it only a short time, are held to it by fascination.
That is why so many stick to it through
thick and thin, putting up with trials and tribulations
that they would not long countenance in
any other enterprise. And why so many, who
have found the going in recent times very hard
to bear, are desperately hanging on. They want
to remain a part of this business as long as possible.
The past decades have been eventful, to say
the least. They serve as foundations to build on.
With some repairing they can be strengthened,
but new building, new ideas are essential to
future industry growth.
What about the future? What course is there
left to take? What new trends will develop or
be developed? Will present trends, particularly
those that
have been unsatisfying or considered
inimical to the industry's well-being, continue?
Will the old orders and patterns of operations be
restored? Each of these questions has an answer
and, whether or not it is what each individual
or group wants it to be, the collective industry
will continue far into the future with new marks
of progress, new avenues of profit. Some signs
of what is to come already are beginning to take
shape. Some plans, long in the blueprint stage,
are scheduled for early
development and implementation.
It
was with an eye to the future that the editorial
content of this issue was planned. Looking
forward, except for a glance at highlights of the
past for their interest and whatever guidance
value they might serve, we asked qualified inindustry
executives to tell us what they could
foresee for the industry's future. All branches
of the business are covered —
production, distribution,
exhibition and related phases of each.
And, throughout these views, it is significant that
a note of confidence prevails.
Confidence was the key to the success of the
industry's pioneers and builders that enabled
the motion picture to grow into the world's greatest
mass entertainment form. To be sure, many
obstacles were encountered, including new forms
of competition. But, with courage, foresight,
imagination, initiative and a venturesome spirit,
they built this business from a handful of storeroom
nickelodeons to thousands of edifices of
beauty and magnitude.
After 50 years of publishing BoxoFFiCE, it is
apparent that we have had an abiding confidence
in
this business. That same confidence continues
as we move into a new decade with a feeling
that there are no bounds for this industry's opportunities
and progress, especially if the various
segments will extend themselves in working
together, and through increasing evidences of
understanding cooperation.
On this occasion of marking our 50th anniversary,
we take pride in expressing our appreciation
for the congratulatory messages and good
wishes of the friends the years and our life's
work have brought us. We are grateful, too, for
the cooperation they have given us along the
way, which has been most heartening and helpful
to our progress.
This is, indeed, a wonderful business— and it
always will be!
\Jin^ /ykJyur/lyn^i^

^^U 4{^

Walter Reade Sells
Distributing Units
NEW YORK—The Walter Reade Organization
has sold its theatrical and television
distribution units, Walter Reade jr., president,
disclosed Tuesday
(14). He announced
that the Continental
distributing
division and the television
distributing division
have been sold
to a new corporation
to be formed by a
group to be headed by
Jerome P i c k m a n,
president of the Con-
Jerome Pickman
jj^g^^^, distributing
division. The sale is effective as of June 30
and will cause a nonrecurring below-the-line
loss to the corporation.
Reade stated, "The complexion of the
Walter Reade Organization has undergone
considerable change in the recent past with
its acquisition of companies in other areas.
We have acquired the Pyramid and W. H.
Allen companies for our publishing division,
Bert-Co Enterprises for our graphic arts division,
and the David R. Webb Co. for our
wood products division, announced our
entry into broadcasting by securing a construction
permit for Channel 68, WRTV,
and we are continuing the expansion of
our theatre division. We have therefore determined
that our responsibilities are to
these activities, which contributed approximately
90% of our 1969 gross revenues
and virtually all of our pre-tax profit."
Reade stated that "The volatility in the
motion picture production and distribution
industries has made it difficult to make
profits in these fields. This sale, therefore,
should enable the company to take advantage
of the growth of its other activities."
Affected by the transfer will be the home
office operation here and five sales offices
in key cities.
Greenfield Denies Cutting
Warner's Sales Force
NEW YORK — Leo Greenfield, vicepresident
in charge of theatrical domestic
distribution for Warner Bros., has emphatically
denied the reports circulating on the
West Coast that the company is reducing
its domestic sales force to ten divisions, saying
the report of the move has no foundation
whatsoever.
Greenfield stated, "I carefully surveyed
the domestic distribution set-up and requirements
of Warner Bros, and the industry as a
whole and concluded that the expanding
production schedule of Warner Bros., which
includes tOf>-flight upcoming productions,
made it essential that we maintain a strong
sales staff fully capable of achieving maximum
distribution. As a consequence, we
merely reduced the 32 branches to 28
branches. To date our experience has been
excellent."
Film Rating Code Attacks Unjustified,
Picker Tells Mid-Atlantic NATO
Times May Not Submit Its
Films for MPAA Ratings
NEW YORK—Standards by which the
Motion Picture Ass'n of America rates and
classifies films are unequally applied, resulting
in inequities, are unrealistic in contemporary
society, and the system by which
appeals are decided hinders proper decisions,
it was charged by Jean Goldwurm,
president of Times Film Corp., a leading
independent distributor, and recently also a
producer of films.
Goldwurm in a statement declared that he
may refrain in the future from submitting
his films to the MPAA until "deficiencies
are rectified." He said that the weaknesses
of the rating structure showed up "glaringly"
when "Interplay," a forthcoming new release,
produced by Times Film, went
through the "rating and appeals system."
On five counts "Interplay" was rated X
and an appeal from that rating, made by
Bilgrey, Times Film's general coun-
Felix J.
sel, was denied. The film deals with psychological
and erotic aspects in which the wife
of a domineering husband with sex hangups
struggles to preserve her marriage and her
own individuality.
Invited to be shown at the Berlin Film
Festival, "Interplay" was exhibited on June
27. Because of heavy demand it was ordered
to be shown again on July 1. Earlier it was
shown out of competition at the most recent
Cannes Film Festival.
Cinerama to Buy Stock
In Plume and Atwood
NEW YORK—William R. Forman, chairman
of the board of Cinerama, Inc., and
Sheldon Feinberg, chairman of the board of
Perfect Film & Chemical Corp., jointly announced
Monday (13) an agreement in
principle for Cinerama to acquire Perfect
Film & Chemical's 50.5 per cent stock interest
in Plume and Atwood Industries, Inc.
Plume and Atwood, which is listed on
the American Stock Exchange, owns and
operates the Saxon Theatres, a circuit of 12
film houses located principally in Boston,
and Gold Star Sales, Ltd., of Canada, a sales
incentive company whose major business
activity is the sale of trading stamps.
Cinerama's principal activities are in production
and world distribution of motion
pictures; ownership and operation of theatres,
and ownership and operation of hotels.
In October 1968, Cinerama acquired the
Blumenfeld Theatre circuit in Northern
California. Cinerama Hawaii Hotels, a subsidiary
of Cinerama, Inc., is a leading hotel
owner in Waikiki, Honolulu.
Perfect Film, which acquired its interest
in Plume and Atwood in 1968, is a diversified
corporation with operating subsidiaries
in the publishing, mail order, photofinishing
and leisure-time fields.
VIRGINIA BEACH, VA.—Discussing
recent criticism of the film code and rating
system here Wednesday (15) before the Mid-
Atlantic NATO convention, Eugene Picker,
president of the National Ass'n of Theatre
Owners, declared, "The fault lies not with
the Code, but with the permissiveness of the
films which play our screens, and the neglect
of proper enforcement of the rating
system by a few of us."
Exhibitors from Virginia, Maryland and
the District of Columbia attended the conclave
at the Cavalier Hotel here July 14-16.
"We all know that theatres in many
places across the country are being threatened
by iron-fisted censorship legislation,"
Picker stated. "Our exhibition colleagues are
already subject to pressures and laws which
penalize them with fines,
or even imprisonment,
if they accidentally play the wrong
kind of trailer to the wrong audience, as
an example.
"Certain newspapers are rejecting ads for
X films, sometimes for R pictures too. True
enough, the papers involved represent only
2 per cent of the nation's circulation, but
even this is too much.
"These circumstances justify our dismay
when we hear about them. But I point out
to you that—unfortunate as they are—we
believe you would see double and triple and
quadruple their number, if we did not have
the rating system functioning as a protective
device. It has helped us retain the basic
goodwill of the public, because it demonstrates
that we are prepared to meet our
responsibilities to the parents and children of
our communities," Picker said.
Advocating diligent practice of the rating
system by exhibitors, he said: "I am personally
inclined to believe that we will live
under the threat of restrictive legislation until
the current cycle of so-called 'daring'
pictures has run its course."
He also expressed the opinion that "we
will come through this period of ordeal a
stronger, more flourishing industry—one
that is entrenched to a greater degree than
ever before in the lives of our communities."
He noted that NATO is now mustering its
efforts against cable television as well as pay
TV.
Catain Forecloses 3rd Deed
On Allied Artists Studio
HOLLYWOOD—Jack Catain jr. foreclosed
on his third trust deed Friday (10)
on the former Allied Artists studio. Holding
a note for $380,000 and with an AA
foreclosure for $750,000 due for hearing on
July 28, a spokesman for Catain, Maury
Dolman, attorney, told Boxoffice that the
studio bearing the present name of Colorvision
hopefully will remain under present
management, if a successful syndicate can
be formed to pay the Allied Artists note.
AA holds the first and second trust deeds,
which are in default.
BOXOFFICE :: July 20, 1970

ummer
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from National General Pictures
exclusive distributor For
Cinema Center Films 9b^
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THE
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Cinema Center Films
Mart Crowley's
THE BOYS
IN THE BAND
Cinema Center Films
kTifAli?!
CALLED HORSE
Cinema Center Films

—
Nicholson Sees Gains for Exhibitors NSS Winners Listed
With Video Cassettes on Market
By SYD CASSYD
HOLLYWOOD—Some years ago the
Hughes Aircraft Co. here announced that it
was a "country-store," and would deliver a
satellite to be launched into space to anyone
who could pay the $1,000,000. Hughes made
it plain that to get the satellite into "orbit, one
needed America's NASA launching rocket,
or Russia's, but that Hughes would take the
order for the hardware.
James H. Nicholson, president, American
International Pictures, on his return from
Japan where he visited the Sony Corp., makers
of the videotape cassettes, found a somewhat
similar hardware situation in the cassette
field. Sony can make the delivery system
for putting a television picture from a
cassette onto home television screens. The
only slowdown here is getting the software.
Motion Picture
Outlets Chosen
Nicholson's survey of the marketing aspects
of the new art, which is going to be
launched as soon as the software and merchandising
techniques are established, for
the hardware is developed, focuses on present
motion picture distributors as the marketing
firms. He chose these, rather than the
present recording and record jobbing firms,
because of the several factors of technology
and buying habits of typical customers.
Due to the present cost of reaching the
68,000,000 television sets already installed
in the homes, only a certain percentage of
these can afford the new cassettes and the
price of the rentals during the first few
years, he explained.
Because this is a new visual market, it
could be logical to expect the customers to
buy or rent cassettes in the theatres, at the
food and concession stands, or in vending
machines. Unlike records, which never quite
moved into the theatres as outlets, the idea
of a picture being rented at the theatre could
be meaningful, said Nicholson.
But if theatremen continue to "run
scared" simply because they don't understand
the new cassettes and are fearful of
them, Nicholson believes they are wrong.
Would Help Defeat Pay TV
First, they should welcome them, for it
means the death-knell of pay TV, for the
type of connecting and handling needed for
home pay TV is absent. Second, they will
be dealing through present motion picture
outlets, exchanges and deliveries and pickups.
If the experience of the home movie and
hi-fi sound enthusiast is any gauge to marketing,
and the share of their leisure time
which they now use for these hobbies, then
Nicholson, unlike the theatre owner associations,
does not expect video cassettes at
home to
take away any share of theatregoing
audiences. He bases this thinking on
the hard fact that today's viewer of television
already has adjusted to use of his set
and is already going back to theatres for the
type of pictures he wants to see.
All that can happen is that the television
set will be used for the same amount of
time, but with a share of the time going to
present programs and cassettes. Television
will lose to cassettes, if the software (the
programs) are competitive for present audience
tastes. People at home have already
shared their leisure hi-fi time with the TV
set. It's just a question of readjustment.
"If the exhibitors are good showmen, and
merchandise this new item properly, it will
be a boon to them," said Nicholson. He
looks for the firms not under the antitrust
provisions, new to leisure time, to reap the
benefits from producing, distributing and
exhibiting.
The producer with a good picture can
expect $200,000 from rentals from airline
use of films; he has the smaller and less
profitable but growing 16mm market; he
has the theatres, and finally, he can have
a share of the new cassette market, said
Nicholson, adding that a major announcement
can be expected from AIP in the next
30 days. A hint of it might be in the fact
that Sony will not try to distribute software
or programs, acting primarily as a source of
hardware and research, said Nicholson.
"We will not hurt the present setup we
have of keeping films out of television, and
we have stuck to that," said Nicholson.
"We're not going to change our pattern to
knowingly hurt theatre owners who reach
the 'big' public with our films."
Robert Aldrich Is Planning
New Production Company
HOLLYWOOD—A proposed multicorporate
film production and distribution-financing
corporation that plans to seek up
to $63 million from public and private
investors has filed a registration statement
with the Securities and Exchange Commission.
Producer-director Robert B. Aldrich
would have creative, distribution, advertising
and publicity control and would be committed
to direct two pictures.
At least 16 feature films, possibly up to
22, is the goal within the next three to four
years. Half of these films would be joint
venture productions, while the others would
be made by independents with Aldrich having
supervisory control.
The SEC has not yet passed on the statement,
but papers filed so far reveal that
among Aldrich's partners are Armand
Deutsch; Bernard Tabakin, president of National
Telefilm Associates; Leon Kaplan,
Hollywood attorney, and two senior executives
of Hayden, Stone, Inc.
The proposed corporation would be a
three-way combination of Aldrich Films,
Geneve Productions and Sierra Enterprises.
For Second Quarter
NEW YORK—Norman Robbins, vicepresident
in charge of operations for National
Screen Service, announced the names
of the winners from the second quarter
drawing of NSS's Trailer Cash-in Contest.
All of the 18 winners, one from each local
NSS branch, received $50 prizes; 13 received
additional $50 bonus prizes for having
returned their trailers within 72 hours
after the last date the trailer was shown.
The second quarter winners were: Atlanta—J.
W. Campbell, Avon Theatre,
Savannah, Ga.; Boston—Elmer C. Hall,
Sanford Drive-In, Sanford, Me.; Charlotte
— Bobby Bullin, Circle Drive-In,
Greensboro, N. C; Chicago—^Bill Dahna,
Chief Drive-In, Estherville, Iowa; Cincinnati—Harold
Braucher, Lyric II Theatre,
Wooster, Ohio; Dallas—Richard Cochran,
Tower Theatre, Bastrop, Tex.; Denver
Francis McCallister, Chief Drive-In, Grand
Junction, Colo.; Detroit—Tom Lovitt, Denniston
Drive-In Theatre, Monroe, Mich.;
Kansas City—^James Edmundson, Cheyenne
Theatre, St. Francis, Kas.; Los Angeles
John Malone, Corona TTicatre, Corona,
Calif.; Minneajwlis—Jerome Franz, Gilman
Theatre, Gilman, Wise; New Orleans
Larry O. Flood, Keesler AFB Theatre, Biloxi.
Miss.; New York—Jim Girardo, General
Cinema's Morris Plains Drive-In, Morris
Plains, N. J.; Philadelphia—Daniel M.
Starjak, Fort Monroe Post Theatre No. 2,
Fort Monroe, Va.; Pittsburgh—Robert L.
Scibert, New-Moonlite Drive-In. Bedford,
Pa.; St. Louis—Sam Westmoreland, Nevada
Theatre, Prescott, Ark.; San Francisco
Ralph Fanning, Angels Mother Lode Theatre,
Angels Camp, Calif.; Seattle—George
R. Stoller. Auto Vue Drive-In, Camas, Wash.
This trailer cash-in campaign is a continuing
effort by NSS to encourage and remind
projectionists or theatre managers to
return their trailers on time, thus insuring
the next exhibitor prompt delivery. The
year-long contest to rehabilitate "trailer
failers" will offer up to $10,000 in cash
and prizes.
Charles Alicoate Elected
MP Pioneers President
NEW YORK—Charles A. Alicoate, industry
veteran and former publisher of Film-
TV Daily, was elected president of the Motion
Picture Pioneers, industry organization
officially known as the Foundation of the
Motion Picture Pioneers, Inc. Alicoate succeeds
Henry H. Martin, vice-president and
general sales manager of Universal, who has
served as Pioneers' president for several
years. The action was taken Tuesday (14)
The board unanimously approved a
resolution
offered by Martin Quigley jr.,
at a meeting of the Pioneers board of directors.
thalTking
Henry Martin for his long and distinguished
service to the industry and as president
of the Pioneers organization.
8 BOXOFFICE :: July 20, 1970

'Aristocats' Day Held
At Disney Studios
HOLLYWOOD — Walt Disney Productions
and Buena Vista Distribution Co.
hosted 150 leading exhibitors on Thursday
(16) when the Disney Studios turned Burbank,
Calif., into the left bank of Paris for
a special advance invitational screening of
"The Aristocats," slated for Christmas release.
Included in the one-day extravaganza
were a number of special events highlighted
by an "Aristocat-ic" party following the
screening, featuring live entertainment and
a host of star celebrities from "The Aristocats"
and other Disney motion pictures.
Participating at the studio in the oneday
fete were Card Walker, executive vicepresident;
Ron Miller, executive producer;
Bill Anderson, vice-president of production;
"Bedknobs and Broomsticks" producer Bill
Walsh, and "Aristocats" director Woolie
Reitherman.
Leading the BV contingent were Irving
H. Ludwig, president, James V. O'Gara,
Eastern division manager. New York; Harris
Dudelson, Western division manager, Los
Angeles; Herb Robinson jr., metropolitan
sales manager. New York; Joe Flynn, assistant
division manager. New York; Malcolm
Barbour, advertising and publicity director,
New York; Lawrence Terrell, Eastem
district manager, Philadelphia; Patrick
Halloran, East Central district manager,
Cleveland; William Brower, Southeastern
district manager, Atlanta; Sebe Miller,
Southwestern district manager, Dallas;
Charles Good, Midwestern district manager,
Chicago; Marvin Goldfarb, Rocky Mountain
district manager, Denver, and Douglas
Desch, Pacific Coast district manager, Los
Angeles.
Showmen from every geographical section
in the U.S. and Canada attended.
Revenue, Earnings Highs
Reported by Disney
BURBANK—Walt Disney Productions
reported new highs in revenues and earnings
for the third quarter and for the nine
months, ending Saturday (4), according to
Donn B. Tatum, president.
For the quarter, revenues totaled $44.-
140,000, compared to $35,039,000 for the
third quarter a year ago, and net earnings
totaled $5,561,000, compared to $3,720,000.
For the nine-month period, revenues were
$112,859,000, compared to $90,082,000 a
year ago, and net income was $13,505,000,
compared to $8,453,000.
Wolper Film for Para. Release
NEW YORK—Paramount has acquired
world distribution rights to David L. Wolper's
production of "Charlie and the Chocolate
Factory," to be co-produced by Wolper
and Stan Margulies and directed by Mel
Stuart for Wolper Pictures, Ltd. Robert
Evans, senior vice-president in charge of
worldwide production, said this marks the
first association for Wolper with Paramount.
BOXOFHCE :: July 20, 1970
Robert Rosenthal, Financial Expert,
Debuts As Producer for Paramount
NEW YORK—A producer
who knows
all there is to financing is Robert Rosenthal,
a successful stock market analyst making
his debut as a producer with Paramount's
"Been Down So Long It Looks Like Up to
Me." A native New Yorker (circa 1936),
Rosenthal acquired his first film experience
at
the Wharton School of the University of
Pennsylvania. There, he became the first
student to create a film as his senior thesis.
A documentary based on a fellow student's
paper on housing and its historical aspects,
it was so highly regarded that the Chamber
of Commerce acquired it as a promotional
film.
Vesafile Production Experience
In the Army, he produced propaganda and
training films and then went to work for
American International producer Robert J.
Gurney upon his discharge. At Embassy
Pictures, he was an associate producer to
Paul Jacobson on the children's feature
"Santa Claus Conquers the Martians"
(1964). Then for two years he specialized
in industrial, commercial and documentary
films for his own Rosenthal Productions.
One, "I Wonder Why," won 13 international
awards.
He joined Merrill Lynch, Pierce, Fenner
& Smith in 1966 as a stockbroker, concentrating
on theatrical and institutional stocks.
Finally, in 1969, he moved to Hollywood
to begin in earnest as a full-fledged producer.
Rosenthal recalls his tenure at Embassy
wryly as a training ground for "how to play
the game." Involved in several deals, he
made lots of money but didn't produce a
film. His plans to produce two large-scale
epics, "Charge to Glory," about the last
cavalry charge (in World War II), and
"The Black Hole of Calcutta," were never
realized but he disposed of the properties
profitably.
Director's and Scripter's Firsts
Besides being Rosenthal's first full-fledged
effort as a producer, "Been Down So Long
It Looks Like Up To Me" also is the first
time at bat for director Jeffrey Young and
scripter Robert Schlitt. Based on the only
novel by the late writer-musician Richard
Farina, the film promises to make a star
out of Barry Primus, a New York actor
who's garnered sensational reviews for his
stage work. Co-starring are newcomer Linda
De Coff and Bruce Davison, whose stock
is up since "Last Summer" and "The Strawberry
Statement."
Rosenthal was honest in stressing the fact
that "Down" has to be a hit, since financial
backing is usually dependent upon how successful
your last film was. He said he's learned
how a producer functions and knows
what pitfalls to avoid. One is never to announce
a full schedule of forthcoming
projects, since many of the properties never
get produced. He does have another film on
the horizon, but won't say anything until
it's finalized. In regards to the rating system,
Rosenthal had no comment except that
"Down" will probably earn an R. Not for
nudity, he emphasized, since there will be
none in the film, but rather for profanity.
While this is a youth-directed production,
Rosenthal said that the youth cycle is just
about over.
Present plans call for a spring 1971 release
by Paramount on "Been Down So
Long It Looks Like Up to Me," although
even now merchandising tie-ins are being
formulated.
Columbia Acquires System
For Hotel TV Ad Films
NEW YORK—Columbia Pictures Industries,
Inc., announced the acquisition of the
Hollywood-based Trans-World Productions,
which has developed a system for delivering
advertising messages to
hotel guests via
closed-circuit television. Different color
films provide entertainment and information
about the particular city a guest is in, including
points of interest and tourist attractions.
National and local advertisers will
buy time and the films will be interspersed
with their commercials.
William J. Butters, president of Trans-
World Productions, developed the system,
known as "Tele/ Ad," and introduced it in
Atlanta in August 1968 and in Toronto the
following year. The films are telecast over
an unused VHP channel by means of a custom-built
TV station designed by Ampex
Corp. and operate automatically on a 15-
hour day. A new film for every city using
the system will be provided once a year,
and can be updated every 13 weeks.
Negotiations for the Columbia acquisition
were undertaken by the Lew Sherrell
Agency of Hollywood. Present at a press
conference at the Columbia home office
were the two actors who appear in the fikns,
acting as hosts and narrators. Forrest Tucker
appears in the American city tours, while
Austin Willis is his Canadian equivalent.
Cinemation's Executives
Hold Hollywood Meeting
HOLLYWOOD—Cinemation
Industries,
Inc., president Jerry Gross and executive
vice-president Jess Wolff were in Hollywood
last week for production meetings and conferences
on new acquisitions.
The rapid and continuing expansion of
this growing distribution and production
company has increased its activities in financing
new productions and dealing for
more acquisitions on a larger scale than
ever before. The Cinemation Industries'
toppers will make more frequent visits to
Hollywood as well as to London, Paris and
Rome to keep on top of current and upcoming
productions and releasing plans.

CRC Handling Distribution
Of 'The Old Man's Place'
NEW YORK—Cinerama Releasing Corp.
will distribute worldwide "The Old Man's
Place," to be produced by Waxman/Minskoff
Productions, it was announced by
Joseph M. Sugar. CRC president, and Philip
A. Waxman, president of the new production
company.
Waxman, who will personally produce
the picture, said that Robert Blake, costarred
in Waxman's current release, "Tell
Them Willie Boy Is Here," will be starred
in "Place." The producer is now in negotiations
to cast three other stellar roles and
the director. Stanford Whitmore adapted
John B. Sanford's novel for the screen.
"The Old Man's Place" is the first of
six pictures to be produced by the newly
formed company headed by Waxman and
Jerome Minskoff, who is well known for
his activities in the entertainment and real
estate industries. TTie film will be shot entirely
on location in California.
Denis Sanders to Direct
'Elvis' Feature for MGM
CULVER CITY—Two-time Oscar winner
Denis Sanders will direct "Elvis," a twohour
theatrical feature for MGM, on the
popular singer's opening at the International
Hotel in Las Vegas in August, according
to Herbert F. Solow, vice-president in charge
of production at MGM.
Sanders' writing,
directing and producing
credits for both television and motion pictures
have garnered him awards around the
world. "Czechoslovakia, 1968," which Sanders
produced and directed for the U.S. Information
Agency, won an Academy Award
this year. His first Oscar was for writing,
producing and directing "A Time Out of
War." The short subject also won first prize
at the Venice Film Festival. Most recently
he won first prize at the Cannes Film Festival
for his documentary, "Trail-City and
County of Denver vs. Lauren R. Watson."
The same film won the Saturday Review TV
Award for 1970.
'Journey of the Oceanauts'
To Be APJAC Roadshow
HOLLYWOOD—"Journey of the Oceanauts,"
an Odyssey of manned underseas exploration
in the year 1990, will be a major
roadshow attraction in 70mm by APJAC
Productions, it was announced by Arthur P.
Jacobs, who will personally produce the film
in 1971.
Mayo Simon will write the screenplay,
which is based upon the novel by Louis
Wolfe. Simon recently wrote the screenplay
for "Marooned." Frank Capra jr. will serve
as associate producer. Tony Masters, who
designed "2001: A Space Odyssey." will be
production designer for "Journey of the
Oceanauts." Lamar Boren. considered the
foremost underwater cinematographer, who
was responsible for such films as "Thunderball,"
will be director of cinematography.
Present at the Cinerama offices in
New York after signing the contract
for Cinerama's worldwide distribution
of "The Old Man's Place," a Waxman/
Minskoff production, left to right, are
Jerome Minskoff, Joseph Sugar, president.
Cinerama Releasing, and Philip
A. Waxman.
Several Films Retitled
With Eye for Business
NEW YORK—The old saying, "A rose
by any other name," still seems to hold true.
And the practice of retitling a film to increase
its potential is also still in evidence.
In recent months, Avco Embassy rechristened
its
"Generation" as "A Time for Giving,"
while Audubon's "Black on White" has
come back as "The Artful Penetration."
Alan Iselin just announced the metamorphosis
of "Gone Are the Days" (1963),
based on Ossie Davis' "Purlie Victorious,"
into "TTie Man From Cotton," with Davis,
Ruby Dee and Godfrey Cambridge as the
stars.
Now Cinerama Releasing has taken its
horror comedy "Mumsy, Nanny, Sonny &
Girly" and rescheduled it for August release
as simply "Girly." A new ad campaign
has been developed, with emphasis cleverly
placed on the exhibitor anxiously looking
forward to meeting her. Vanessa Howard
stars as the murderous Girly and it seems
a wise move to concentrate on her,
because
of the impact she makes in the film. All
of which proves the importance of a good
title.
CCF Film Is British Entry
At Son Sebastian Fair
NEW YORK—Cinema Center Films'
"Figures in a Landscape" has been selected
as the invited British entry at the San Sebastian
Film Festival, to be screened on the
last day of the festival. Representing the
movie will be star-script writer Robert Shaw,
Cinema Center's senior vice-president Milton
Goldstein and vice-president of European
distribution Norbert T. Auerbach.
"Figures in a Landscape," based on Barry
England's best-selling novel, was shot in
Spain by director Joseph Losey. Shaw and
Malcolm McDowell star as two escaping
prisoners trying to elude an army across
hostile
terrain.
Columbia Int'l Announces
Sales Drive Winners
NEW YORK—Marion F.
Jordan, executive
vice-president of Columbia Pictures
International, has announced the winners
of the company's international sales drive
in honor of Stanley Schneider, president of
Columbia Pictures. The event, with the
theme "Columbia Leads the Way Into the
70s," was launched February 1 and concluded
May 30.
Territories and their managers named
for the top prizes were: Denmark, manager
Axel Jespersen: Iran, manager David O.
Aron, and Uruguay, manager Horacio Hermida.
Jespersen and Hermida will receive
one-week trips to the United States. Aron
receives a one-week trip to the European
city of his choice, and all other personnel
in these territories will receive cash prizes.
Special cash prizes also were awarded to
personnel except the managers in the territories
of Chile, Brazil, Colombia, Ecuador
and India. Special merit prizes of long weekend
trips to Paris were awarded to three
members of the United Kingdom sales staff.
Jordan also announced that four territories
were cited for outstanding work in
the area of advertising, publicity and exploitation.
Those named for special cash
prizes were the United Kingdom advertising-publicity
staff, Donald Murrey, advertising-publicity
director; France publicity
staff. Pierre Hermand, publicity manager;
Italy publicity staff; and Hong Kong territorial
manager Charles Dean and publicity
assistant Eugene Hui.
Appeals Board Sustains R
For 'Alice's Restaurant'
NEW YORK—The R rating
for "Alice's
Restaurant" was sustained by the Code and
Rating Appeals Board, it was announced
by Jack Valenti, chairman of the Apf)eals
Board and president, Motion Picture Ass'n
of America.
In an appeal brought by Elkins Productions
Int'l Corp. on July 7, the board
heard statements from Hiilard Elkins.
president, Elkins Productions, and co-producer
(with Joseph Manduke) of the motion
picture, and Eugene Dougherty, vicepresident
and administrator, CARA.
Elkins was appealing against the R and
asking for a GP rating for "Alice's Restaurant"
(distributed by United Artists).
The Appeals Board, composed of leading
film executives, including exhibitors,
distributors and independent producers, was
established when the new rating system
went into effect Nov. 1, 1968.
NGP Release Debut in NY
NEW YORK— Cinema Center Films'
"Something for Everyone," formerly titled
"The Rook," starring Angela Lansbury and
Mich:iel York, will have its world premiere
at the Paris Theatre on Wednesday (22), it
has been announced by Eugene Tunick,
executive vice-president and general sales
manager of National General Pictures, the
film's
distributor.
10 BOXomCE :: July 20, 1970

All the panorama of a turbulent era conies
to life in Colun\bia's
QJULY16
Odeonflhmtm
COLUMBIA PICTURES presents an IRVING ALLEN PRODUCTION
RICHARD HARRIS -ALEC GUINNESS
(Ntniwell
FINEAY
STAMHNG
ROBERT MORLEY- DOROTHY TUTIN FRANK
•
TIMOTHY DALTON
•
RVTRICK WYMARK- PATRICK MAGEE
NIGEL STOCK- CHARLES GRAY- MICHAEL JAYSTON
Screenplay by KEX HUGHES/Script Consultant RONALD HARWOOD/Associate Producer ANDREW DONALLY
Produced by IRVING ALLEN/Directed by KEN HUGHES/ TECHNICOLOR^/PANAVISION^

'Cassidy' Is
Fox's Largest
Non-Roadshow Grosser
NEW YORK—"Butch Cassidy and the
Sundance Kid" has become the largest grossing
domestic non-roadshow attraction in
the
history of 20th Century-Fox, it was announced
by Peter S. Myers, vice-president in
charge of domestic sales.
The adventure drama has supplanted
"Valley of the Dolls," the company's previous
non-roadshow champ, with a rental
figure of $21,356,000, as compared to $19,-
861,000 recorded for the latter. According
to Myers, "there is no estimated final figure
in sight, as the film has just begun to tap
such potential markets as the drive-in circuits."
Winner of four Academy Awards, the
film amassed a huge $600,000 in the most
recent week of its ten-month release. Myers
attributed its holding power to the film's
"widespread appeal and the fact that it can
be seen more than once with ample enjoyment."
Universal's 'Airport' Climbs
To $17,072,994 Gross
NEW YORK—Universal's "Airport," the
number one smash hit motion picture in
America, has passed the $17 million mark
($17,072,994) in total gross nationally in
only 226 playdates.
Opening in Chicago in a four-theatre
multiple, the Ross Hunter production has
rolled up $133,969 in only five days. The
film recently concluded a 14-week engagement
at the Oriental TTieatre in Chicago
where it grossed $522,936.
Incredible seems to be the word for both
the Los Angeles engagement, where the film
has grossed $541,045 in 109 days, and the
Detroit playdate, where "Airport" has
reached the $523,437 mark in 110 days.
Joe Felder Appointed
To New Post at NGP
NEW YORK—Joseph Felder has been
named to the newly created special film
services department of National General
Pictures and will make his headquarters at
the home office here. A general executive
with NGP for the past two years, Felder will
concentrate on acquiring new product in
the theatrical and television fields and handling
special projects to be developed by the
company.
For more than 30 years, Felder was a
distributor of independent product in domestic
and foreign markets.
Cinemation Retains Moses
For Public Relations
NEW YORK — Cinemation Industries,
Inc., president Jerry Gross announced that
his motion picture distribution and production
company has retained Charles A. Moses
Co., public relations firm, for domestic and
international representation.
The decision, according to Gross, is in
line with Cinemation Industries' rapid
growth and future plans as a major source
for film product.
^ ' h'^
^
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Any picture whose rating was listed as [M]
on the previous bulletins issued by the Code
and Rating Administration may now automatically
be considered to be rated GP.
Title
Distributor
Blood Rose (Allied Artists)
How to Frame a Figg (Universal)
In Cold Blood (reissue) (Columbia)
Something for Everyone (NGP)
CODE AND RATING APPEALS BOARD
H
Title
Disposition
Alice's Restauront Rating Upheld
Explonotion: This film was roted B] by the Code
and Rating Administration (Bulletin No. 36). After
hearing an appeal by the film's producer, Elkins Productions
International Corp., the Code and Rating
Appeals Board voted to sustain the Code and Rating
Administration's decision placing the film in the IB
category.
'Patton' Has 15 Openings
In U.S., Canada Keys
NEW YORK—"Patton," 20th Century-
Fox's detailed study of one of America's
most colorful and controversial war leaders,
opened last week in 15 key city theatres
throughout the United States and Canada.
Among the houses to play the De Luxe
Color attraction, filmed in D-150, are the
Imperial Theatre, Augusta, Me.; the Wonder,
San Antonio; Imperial, Asheville, N. C;
Riverdale, Newport News, Va.; Sandy Blvd.
Drive-ln and Westgate 2, Portland, Ore.;
Odeon, Windsor, Can.; Century 21. Springfield,
Mo.; Cine Park 1, El Paso, Tex.; Winter
Garden, Jamestown, N.Y.; University,
Charlottesville, Va.; Paramount, Idaho Falls,
Ida., and the Orpheum Theatre, Dubuque,
Iowa.
'Diamond Bikini' Now Set
As Columbia Release
LONDON— "Diamond Bikini," the currently
filming screen adaptation of the
popular satirical
novel by Charles Williams,
has been acquired by Columbia Pictures for
distribution in the United States, the United
Kingdom and the Commonwealth and Italy.
The color film, which Nat Wachsberger
is producing, is now filming on location in
Italy under the direction of 26-year-old
Gerard Pires, who made the recent French
boxoffice hit "Erotissimo."
Tatton' NY Mass Run High
NEW YORK—"Patton," a 20th Century-
Fox release, has grossed $1,000,791 in less
than three weeks of its flagship theatre engagement
in the New York area, comprising
only 16 houses, it is announced. During its
first week, "Patton" drew $375,139; in its
second week, the film recorded $385,335;
in the first five days of its third week, the
picture grossed $240,317.
UL Wolfe Gilbert Dies at 83;
Was Noted Song Writer
LOS ANGELES—L. Wolfe Gilbert, publisher
and author, died Sunday (12) in
Beverly Hills at the age of 83. The writer
of such well-known songs as "Ramona,"
"Waiting for the Robert E. Lee," "Down
Yonder," "Marta," "The Peanut Vendor"
and "Hitchy Koo," Gilbert was born in
Odessa, Russia, on Aug. 31, 1886. He came
to America as an infant and lived in Philadelphia
with his family, then later moved to
New York City.
After I I years of seeing the Broadway
lights, he wrote his first song in 1912, "Waiting
for the Robert E. Lee." This publication
established his career as a song writer. He
affectionately was known as the "Dean of
Tin Pan Alley." Gilbert wrote the script for
the Eddie Cantor-Chase and Sanborn Show
and was recognized throughout the years as
a special material writer for many leading
stars, collaborating with such personalities as
Al Jolson, Paul Whiteman, George M.
Cohan, Irving Berlin and Frank Sinatra.
He leaves his wife Rose, five children
and three brothers. Funeral services were
held Wednesday (15) at Temple Israel of
Beverly Hills, with burial following at Hillside
Memorial Park in Los Angeles.
Embassy's 'Sunflower' Has
Its South American Debut
NEW YORK—The South American premiere
of Joseph E. Levine's presentation,
"Sunflower," was held on Wednesday (8)
at the Cine Metro in Buenos Aires. The
black tie affair was attended by members of
the government, social leaders and the press
and was a benefit for the heart disease charity,
Fundacion Procardiaco. In keeping with
the film's Russian locale, a fashion show
was held with scores of girls in traditional
Russian costumes.
"Sunflower" opened to the public the
next day at three theatres, the Metro, Opera
and Alfil theatres, marking the first time in
the city's history that a movie premiered at
three first-run houses. The Avco Embassy
release, starring Sophia Loren and Marcello
Mastroianni, will open this fall at
Radio City Music Hall in New York.
Fihn Title Changes
American International is changing the
title of the Bette Davis starrer, "Bunny," to
"Betty and Claude." The action comedy is
being produced by Gerd Oswald, who will
direct it. Script is by Stanley Z. Cherry.
Filming will be in New Mexico, beginning
in late August.
"The Bodies Busy" is new title for American
International's "Busybodies," now being
directed and produced in Stockholm by
Vernon J. Becker from his own screenplay.
Diana Kjaer, Anne Gretc and Ingcr Sundh
star in the comedy about a prostitute who
tries to retire.
12 BOXOFFICE :: July 20, 1970

L
ury-hox
and
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on you
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anniversary or ^rvice
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^^

Maron to Release 'King'
For Fall Benefit Shows
NEW YORK—Maron Films, Ltd., will
nationally distribute Ely Landau's donated
film on the career of the late Dr. Martin
Luther King jr. on behalf of the Martin
Luther King Foundation, it was announced
by Mrs. Coretta Scott King, president of the
foundation. The film, "King: A Filmed
Record . . . Montgomery to Memphis," was
shown March 24 in a special one-night benefit
showing in over 300 cities throughout
the United States, raising more than $2,000,-
000 for the foundation.
Maron Films, Ltd., is headed by Mel
Maron, formerly executive in charge of
roadshow sales for Metro-Goldwyn-Mayer,
Inc.
Mrs. King stated that the foundation had
decided to place the film into general theatrical
release following thousands of requests
received from all areas of the country
since the single showing in March. "In the
months since then," Mrs. King said, "events
in the United States have made the motion
picture even more timely and significant."
Prior to its national exhibition in the
fall, the film will play an exclusive premiere
engagement at the Astor Theatre on Broadway
in New York, commencing July 29
(Wednesday).
All theatres playing the film will show
it in continuous performances and will
charge regular admission prices. All proceeds,
less distribution costs, will be turned
over to the foundation.
CALENDARS! EVENTS
JULY
S M T W T F S
12 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
House and Senate Groups
Approve Funds for Arts
WASHINGTON—The Senate's version
of a three-year extension of financing for
the National Foundation on the Arts and
Humanities has been accepted by the House
and Senate labor committee conferees. They
agreed on $40 million for fiscal 1971, $60
million for fiscal 1972 and $80 million for
fiscal 1973.
Approval had been made by the House
of $40 million for the foundation for fiscal
1971, with no amounts specified for the
following two years. The Nixon Administration
requested $35 million for fiscal 1971.
A compromise was made on the minimum
authorization of funds to the states, agreeing
on no less than $65,000 for each state. The
Senate had voted $50,000 and the House
approved $75,000 to each state.
The conference report now goes back to
both House and Senate for approval.
Joseph Strick Is Elected
To Grove Press Board
NEW YORK—Joseph Strick has been
elected a member of the board of directors
of Grove Press, it was announced by Barney
Rosset, president. Strick, who directed the
film version of James Joyce's "Ulysses," also
has directed and produced films made from
books by two Grove Press authors— "Tropic
of Cancer" by Henry Miller and "The Balcony"
by Jean Genet. Strick is also on the
board of City Film Corp. and International
Laser Film Corp.

FOR RELEASE IN OCTOBER 1970
STARRING
u
IN TECHNICOLOR
(A WARNER BROS.-RELEASE)
HOLLYWOOD • LONDC
-k HALF-MAN/HALF-APE

Wallis, Hathaway and Peck
Team to Film 'Shootout'
Hal B. Wallis, Henry Hathaway and
Gregory Peck will combine their talents in
"Shootout," an original action western
drama to be produced by Wallis for Universal,
with Peck starring and Hathaway
directing. Principal photography will begin
in October when Wallis has completed his
production of "Red Sky at Morning" and
Hathaway has completed editing on "Raid
on Rommel," both also Universal releases.
Despite the long careers of each member
of the trio, "Shootout" marks the first time
that Peck has worked with either Wallis or
Hathaway. The western drama will unite
Wallis and Hathaway for the third time.
They previously were associated as producer
and director for "True Grit" and "The Sons
of Katie Elder" . . . Warner Bros, continues
its announcements of new productions. "On
the Yard," novel by Malcolm Braly, has
been acquired by the studio, with Al Wasserman
set as producer and Calder Willingham
signed to write the screenplay. Fred Weintraub
supervised production on this story of
men serving time in prison. "Eliza's Horoscope,"
original script by Gordon Sheppard
who also produces and directs, starts shooting
Monday (27) in Montreal, with Elizabeth
Moorman playing the lead and Lila
Kedrova and French mime Pierre Byland in
support. The story concerns a girl who is
given an astrological prediction by a practitioner
who tells her she is to meet a certain
man, then follows through making the prediction
come true. Also at WB, "Sunday
Mornin' Comin' Down," an original by
Douglas Graham dealing with the rise to
popularity of a folk-rock musician through
treachery and alienation of friendship, is
the new title for "Albatross."
Richard Boone and Saul David
To Film Truck' in Israel
Richard Boone and producer Saul David
have entered into a joint venture for the
production in Israel of the feature film,
"The Truck," to star Boone and to be produced
by David. The contemporary satirical
comedy, played against the background of
the current Middle East crisis, was adapted
for the screen by Shimon Wincelberg from
an original story by Charles Einstein. No
distribution deal has been set. Boone and
David are to confer with Israeli production
executives in Tel Aviv soon to establish a
filming schedule on the picture. The actor's
interest in bringing more film production to
Israel has been widely publicized following
recent completion of his starring role in
Four Star-Excelsior's "Madron," filmed
near the Israeli-Jordanian border, co-starring
Boone and Leslie Caron . . . Denis Sanders,
two-time Oscar winner, will direct "Elvis,"
two-hour theatrical feature for MGM on the
singer's opening at the International Hotel
By SYD CASSYD
in Las Vegas in August . . . Producer-director
Burt Kennedy signed Al Jennings as
unit production manager on "Latigo,"
which Kennedy puts before the cameras
August 3 for United Artists release. The
film, from a screenplay by James Edward
Grant, stars James Garner, with Bill Finnegan
producing.
Sondra Locke in Femme Lead
In
'Ratman's Notebooks'
Sondra Locke has been signed by producer
Mort Briskin for the feminine lead in
Bing Crosby Productions' upcoming feature,
"Ratman's Notebooks." Miss Locke recently
completed a starring role in "Run Shadow
Run" for 20th-Fox. Simultaneously signed
by producer Briskin for co-starring roles in
"Notebooks" were John Myhers and Helen
Spring. The picture, scheduled for distribu-
. . . Producer
tion by Cinerama Releasing Corp., is being
directed by Daniel Mann
John Heyman announced that Richard Harris
will star in "The Cat and the Fiddle"
for World Film Services, Ltd., with filming
to begin this fall in England. Harris just
starred with Romy Schneider in "Bloomfield,"
which he also directed. Heyman produced
this film with Wolf Mankowitz, who
Moody
also wrote the screenplay . . . Ron
and Jack Wild, Fagin and the Artful Dodger
of "Oliver!" fame, will be reunited in "Flight
of the Doves," which wiU be produced and
directed by Ralph Nelson for Columbia.
This will be Nelson's first production in
Europe and will be made under the banner
of his American company, Rainbow Productions.
William Gilmore is associate producer
.. . Robert Wolders, Dutch-born actor,
has been signed by producer Harry Tatelman
for the role of an Afrika Korps pilot in
Universal's "The Raid on Rommel," Richard
Burton starrer now filming near San Felipe,
Mexico, under the direction of Henry
Hathaway . New York stage actor Gene
. .
Korban and actress Carol Androsky have
been signed for featured roles in WB's "The
Ail-American Boy," starring Jon Voight,
now before the cameras on location in
Vacaville, Calif., under the direction of
Charles Eastman, who also wrote the screenplay.
Joe Naar is producing.
Sean Connery to
Starring Role
In 'The Anderson Tapes'
Robert M. Weitman has completed nego-
. . Jerry Orbach, star of
tiations with Sean Connery for the starring
role in "The Anderson Tapes," Weitman's
first independent production for Columbia.
At the same time, Sidney Lumet was signed
to direct the screen version of the novel by
Lawrence Sanders. Frank K. Pierson completed
the screenplay on the film, which
goes before the cameras in New York City
late next month .
Broadway's smash musical, "Promises,
Promises," was signed by Warner Bros, to
make his motion picture debut starring in
"A Fan's Notes," the film treatment of Fred
Exley's prize-winning novel. This marks the
first film for producer Martin Davidson
and the third feature for Canadian director
Eric Till. Filming begins in September, with
Fred Weintraub supervising production . . .
American International signed Diana Kjaer,
Anne Grete and Inger Sundh to co-star in
"The Bodies Busy," which Vernon J. Becker
is producing from his own screenplay. Becker
also will direct, on location in Stockholm
. . . Sallie Shockley, 21 -year-old New York
actress, has been signed by Universal to an
exclusive term contract. She is the third
young player to be signed by Universal within
a month, the other two being Barbara
Sigel and Randolph Mantooth.
Nagy to Script *Sgt. Square'
For His Triforum Firm
Director Ivan Nagy will script "Sgt.
Square," original satire-drama for his feature
film production company, Triforum,
Inc., according to an announcement from
partner-producer Ross Hagen. The picture
is tentatively slated to roll next fall, with
Nagy directing and Hagen producing. This
will be Nagy's first script assignment for
Triforum . . . Norman Felton, president of
Arena Productions, commissioned Karl A.
Tunberg, 31 -year-old nephew of screenwriter
Karl Tunberg, to write a novel, "Off the
Block," to be filmed as a major motion picture
by Arena. Young Tunberg, formerly
assistant professor of drama and English at
Century State University in Ohio, is basing
his plot on events that occur at a black
university . . . With a screenplay by David
Opatoshu, "Romance of a Horse Thief,"
starring Yul Brynner, Eli Wallach, Jane Birkin
and Lainie Kazan, is set to start filming
on location in Yugoslavia late this month,
with Gene Gutowski producing and Abraham
Polonsky directing for Allied Artists
release.
Many Music Assignments
Set on New Productions
Music assignments: Producer Kirk Douglas
signed David Shire to create the score
for "Summertree," Bryna Co. and Columbia
drama starring Michael Douglas, Jack
Warden, Brenda Vaccaro and Barbara Bel
Geddes under Anthony Newley's direction
. . . Singer-writer-composer Neil Diamond
recorded his "Glory Road" for Paramount's
"WUSA" (formerly titled "Hall of Mirrors"),
starring Paul Newman, Joanne
Woodward, Anthony Perkins and Laurence
Harvey, a Rosenberg-Newman-Foreman
production directed by Stuart Rosenberg and
produced by Newman and John Foreman
. . . Walter Scharf will compose, conduct
and arrange the score for David L. Wolpcr's
"Charlie and the Chocolate Factory," and
Howard Jeffcry will handle choreography.
Wolper and Stan Margulies are co-producing
with Mel Stuart directing from the Roald
Dahl screenplay of his own children's books
. . . Lyrics and music for the title song of
"Hoffman," Associated British Pictures production
starring Peter Sellers, will be written
by Don Black and Ron Grainer, respectiveiy.
18
BOXOFnCE :: July 20, 1970

THE FILM
THAT BREAKS
THE LAW
OF THE
JUNGLE!
1654 CORDOVA ST./ LOS ANGELES. CALIF. U.S.A. 90007 A.C. 213 731-7236 * 7331123
NOW PLAYING AT A PUSSYCAT THEATER ALL OVER SO. CALIF.
HIP
UUuId

...consiste
/"THE SEXTERMINATORS"

Motion Picture Association
OF America, Inc.
1600 Eye Street, Northwest
Washington, D. C. 20006
JACK VALENTI
PRESIDENT
Dear Ben:
It stretches credulity beyond recognition to imagine that this is your
50th year as Publisher and Editor of Boxoffice. But as your friends
are honoring you on this Golden Anniversary as PIONEER OF THE
YEAR of the Motion Picture Association of Greater Kansas City,
suppose I must accept it as fact.
Ben, you are among that rare breed of men who have always been
young and always will be, despite the calendar, because you bring to
living a point of view always fresh, always alert and eager, always
receptive to what is new and pronaising and away from the beaten paths
which satisfy the slothful and the pallid thinker and doer.
Through the grace and force of your words on paper, through the
persuasion of your personality, you have engaged always in the search
to bridge the conflicts and hostilities of our business and to draw it
closer to one in terms of its goals and its place in American society.
Many have benefited by your counsel and your encouragement; the
hearts of many have been lifted by the example of your spirit.
Fifty is a marker on the road, a notable one to celebrate in your career.
It beckons to a long horizon.
It is a blessing to count you as friend. It is a privilege, on this occasion,
to join with so many others to salute your leadership in the industry.
I
regret deeply that an unchangeable commitment keeps me away.
My aiffectionate wishes.
Sincerely,
I
Mr. Ben Shlyen
Editor and Publisher
Boxoffice Magazine
825 Van Brunt Boulevard
Kansas City, Mo., 64124
20 BOXOFFICE :: July 20, 1970

Are Walls Crumbling Down?
By JACK VALENTI
President, Motion Picture Aiscciatiort of America
¥HEMES FOR CHILDREN:
—A homosexual episode between
two 13-year-old boys . . .
—A girl's first menstruation . . .
—An unwanted pregnancy.
Are the walls crumbling down? Can't
you hear the wails of defamers of the
movies? "obscene and decadent . . . lurid
and demoralizing ... the rating system is
a fraud . .
."
But wait, these aren't movie themes at
all. Not movies . . . not really?
No, not movies at all. These are themes
of recent new books for children and
young readers. Parents are buying them
for their children. Children are buying
them. All ages are welcome. No problem,
no trouble, no restraint . . . just pay at the
cash register as you go out.
Is there any criticism in the press, any
by parents, any flood of censorship and
classification bills introduced in legislatures?
Do newspapers or radio or television
refuse advertisements for these books
for children? If there's a ripple the
rumbling hasn't been picked up by my
ears.
Now, I haven't read the books and I
don't condemn them. I don't point a finger.
I think that writers and publishers should
give children and young people a more
honest and accurate view of life, if parents
choose for their children to read these
books.
But imagine if the three themes were in
movies, were emphasized in movie advertisements.
How many persons would have
waited to see the movies before blasting
the film business? It seems to me to be an
imperishable rule that you are best qualified
to denounce the movie that you haven't
seen. And not just one film but all films,
and the motion picture industry and its
people to boot. When you see a film you
have to undergo the agony of knowing
what you're talking about.
Let
us suppose some more. Suppose the
movies were rated R or X. How many advertisements
would be refused? Is there
anyone who needs the answers to be spelled
out?
I think that movies, like books, in drawing
on life and man's experiences, should
give a more honest view, too. I contend that
the comparison with books does not stop
there. I don't think there should be a double
standard, one for literature, another for the
screen. I believe that the same criteria of
judgment should apply to both. It mangles
truth to maintain that what is permissible
for a child in a book is impermissible for a
child in
a film.
BOXOFFICE :: July 20, 1970
It could reasonably be said, I believe,
that, if anything, harsher judgments could
be made about books. A youngster reads a
book alone. Alone, he can become in imagination
prey to visions and distortions
stirred by the reading. A child sees a movie
in a theatre in the company of peers and
grownups. Any impressions from the
screen are filtered and softened by a feeling
of closeness and security arising from this
comfortable association.
Again. I am not here to pin devil's ears
on book publishers. I am for book publishers
. . . and I am for motion picture
producers.
Really, if anyone should entertain the
slightest doubt, it is the parent that I have
in mind. I am for parents and I am for
movies, too. I think, though, that just as
double vision is not good for driving an
auto it is not good for looking upon movies.
A parent, I feel, should view a movie in
the same light as he does a book. Is it suitable
for my child? Is the theme treated
with taste and decency, with reasonableness
and respectability? Is my child mature and
settled enough to understand and cope with
it?
If these questions should perplex a parent,
and I think they should. I have a suggestion.
Make a companion of the motio'n
picture rating system and let it serve as a
guide. It will not provide all the answers
for every parent, and every child, but it is
the best place to start that I know.
Parents who have followed the ratings
since the system began on November 1.
1968, have had plenteous numbers of films
from which to choose. More than two-thirds
of all films rated in this period have been
in the unrestricted categories: G and GP.
all ages. The figures are 479 G- and GPrated
films out of a total of 710 rated
through June of this year.
Aside to readers in the industry:
These are some of the things I say
when I talk to parents. I find, far
more often than not, that we can
come to a common meeting ground
where reason and reasonableness
rule. Perhaps more of us should engage
in dialogues with parents . . .
and with iiatrons? It's a way to stop
walls from crumbling doivn.
These are not easy times through which
the motion picture industry is passing
today. Things are darker than when Boxoffice
published its previous Anniversary
Issue five years ago. I foresee a more
golden day the next Anniversary Issue five
years hence.
But in the meantime, the financial and
economic authorities in Washington and in
Wall Street, and around the country, speak
of conditions today as "a recession" or "a
flattening out," or "a period of readjustment,"
or "a slow start of a long race."
Semantic shorthand doesn't matter too
much.
JACK VALENTI
What does matter is that we have problems—not
just in motion pictures but
throughout the American economy and the
American society. There is a sociological
revolution among youths and blacks whose
course we cannot chart and whose duration
we cannot know.
There has perhaps never been a time
when it costs more to do business, to make
a living, to support a family. Our biggest
railroad goes into bankruptcy. Profits and
earnings are down. Sales trail at a slower
pace. Concern is felt about imports, anxiety
about foreign business. Congress in Washington
does not recess for the fall elections
but sits the year round. The White House is
the center of intense activity.
Budgets are cut, employment goes down.
Talks of changes and mergers and new
men and new directions flourish, everywhere,
not alone in our business. Much is
hearsay and gossip.
While I think I can see ahead five
years, I am not sure I can detect what the
next year may be, or the year after that.
On some things about this business, however,
I do feel assured and confident.
The industry is not shattered and it will
not be.
be.
It is not bereft of talent and it will not
It has not lost its public and it will not.
It is not on the way of being superseded
by satellites or anything on a drawing
board.
It has not yielded and will not yield its
primacy in motion pictures.
Granted that changes may be coming of
which we can yet detect barely a shadow.
Granted that some ways of doing business
may take new forms and dimensions.
Granted that some present edifices will be
torn down to make way for the new- and
modern, which is the manner and means of
progress and advancement.
(Continued on next page)
21

—
What's Ahead for
By
EUGENE PICKER
President, Notional Association of Theatre Owners
UN OUR SWIFT-CHANGING motion
Jl. picture industry it is often hard to
prophesy what will happen from year to
year, let alone probe the secrets of an entire
decade ahead. But if there is one thing
which is certain it is that—as alway*—we
shall again be presented with new problems
and fresh opportimities.
Some of the concerns which have occupied
the attention of exhibition for the past
tew years will undoubtedly carry over into
the future. 1 do not look for short-term
solutions, as cases in point, to such worrisome
issues as diminishing theatre attendance
or harassment by punitive censorship
legislation.
On the other hand, I am confident that
we will see considerable amelioration of
some of the vexing conditions which have
absorbed so much of our energies in recent
years.
To cite specific examples, I look for
considerable improvement in the area of
distributor-exhibitor trade practices. This
has traditionally been regarded as an arena
for battle by both parties. Efforts and resources
which should have been jointly directed
to attracting maximum grosses from
the public have instead been diverted to
internecine strife. Neither side has benefited
from this type of mutual bloodletting.
Both sides have instead been the losers, as
films which might have garnered monumental
revenues have instead been shunted
aside into the graveyard of m i n imum playdates.
There are numerous executives in both
exhibition and distribution who are disturbed
at this unfortunate state of affairs,
and see the wisdom of seeking a more
mutually beneficial arrangement. NATO
has already taken the initiative in this
direction. I am confident that the months
and years ahead will demonstrate that it is
possible for all elements of our business to
flourish to a vastly greater degree when we
function in a more harmonious relationship.
There has abo been considerable concern
in the ranks of exhibition about the
threat posed to our interests by such competitive
mediums as pay television and
more recently—cable television.
Insofar as the former ia concerned,
NATO has waged a truly impressive campaign
to contain the potential for harm
which this medium represents to the nation's
theatre operators, as well as the
drastic effect on the general public. Although
we have had a limited victory to
date, in the sense that the House Commerce
Committee has voted drastic strictures on
pay television operation, the major battles
against this formidable foe undoubtedly
still lie ahead.
To turn to cable television, the forces
interested in its vigoroua expansion have
Exhibition?
EUGENE PICKER
received significant support from influential
individuals in government and others
who view it with favor for various reasons.
Thus this medium presents increasingly
worrisome aspects for exhibition, especially
since the idea has been broached that certain
channels within the system might be
allocated for pay television use. The NATO
Free TV Committee has been authorized by
our board of directors to address itself to
the problems posed by cable TV as well as
pay television.
Theatres in many areas have been finding
themselves penalized by a variety of
censorship ordinances, primarily as a consequence
of the advent of the so-called "permissive"
films. This type of restrictive
legislation would, in my judgment, be far
more widespread to this point if not for
the creation and local observance of the
industry's Code and Rating System. This
voluntary approach, which NATO helped
to formulate, has served to deter oppressive
action directed against the nation's theatres.
There is no present sign, however, that the
momentum of thrusts of this nature has
been effectively halted. We must assume, I
believe, that this is a problem we will carry
with us into the coming decade, and that it
will not significantly decrease until the
current cycle of "daring" films has run its
course.
Much attention has also been paid of late
to another development which would appear
to have detrimental implications for
exhibition. I refer to the video cassettes
which are being produced in various forms.
When I was recently in England to attend
the British film industry convention, I discovered
there was great concern in that
country about the cassettes. Many people
there hold that they will inevitably provide
drastic competition to the theatre boxoffice.
American exhibition has not as yet been
converted to so pessimistic a view. This is
not to indicate that we are unaware of the
potentially harmful economic effect of the
cassettes. But many competitive leisuretime
diversions have been introduced since
motion pictures became a leading pastime,
and we still continue to flourish. Nonetheless,
NATO has the entire area under continuous
scrutiny. This entire matter is one
whose outcome will not be determined until
well into the coming decade, and perhaps
not even then.
I look for the years ahead to also bring
striking new technological advances for the
industry. A vast host of possibilities come
to mind which can give ttieatre attendance
new dimensions of excitement. Among them
are electroluminescent screens, laser beams,
stereoscopic vision, holograms, and master
computers controlling theatres in several
states from a central location.
1 am also of the opinion that our large
downtown movie houses which have been
up for 40 years or more will gradually be
replaced by small intimate theatres which
are more attuned to the taste of modern
moviegoers, and more closely adjusted to
the patterns of present-day theatre attendance.
These new motion picture theatres
will have from 300 to 500 seats, and utilize
either 16 or 35mm projection.
1 also foresee a vast number of entirely
automated theatres coming into existence
in the decade which lies ahead. They will
function with robot-like perfection, offering
patrons theatre presentations which represent
the ultimate in scientific ingenuity.
Ail in ail, exhibition stands on the
threshold of a most exciting era. Certainly
there will be difficulties of various kinds to
be surmounted. But by the same token,
dazzling opportunities wUl present themselves
to us.
If we have the wisdom and the
will to grasp them, exhibition can find itself
on the road leading to new plateaus of
prosperity.
Are Walls Crumbling
Down?
(Continued from preceding page)
Yet the solid core of the motion picture
industry remains and it will grow and expand.
It will grow and expand because
good pictures will be made, good theatres
will be available to show them, and good
audiences will be there to respond. As a
specific, this summer of 1970 has every
indication of becoming the biggest boxoffice
summer in several decades.
The visual language of the film is beginning
to rival and, in many areas, to
supersede the printed word. The world
population will increasingly become image
oriented and responsive.
The only thing we have to fear, if I may
paraphrase Franklin D. Roosevelt's famous
words, is fear of change. This fear, entirely
unwarranted, freezes and immobilizes. It
turns man's face to the rear, not to the
front.
The thing about change is to capture and
embrace it
I do not see walls crumbling. I see them
being razed deliberately to open up room to
expand. This Anniversary is a good place
to mark the progress.
22 BOXOFnCB :: July 20. 1970

Ifte
BwHric-
/
By JOAN BAER
V^^
•*_X T WAS January 31,
1920, when 18-year-old Ben Shlyen,
fresh out of high school and a motion picture "veteran" since his
grade school days, published the first issue of The Reel Journal,
hand-delivered it to Kansas City's Filmrow and mailed almost
1,000 copies to exhibitors in the trade territory. This marked the
beginning of a career destined to make Ben one of the industry's
most respected spokesmen and his publication the most widely
read tradepaper in the motion picture field.
Ben developed his love for motion pictures when he first saw
a flickering reel in Boston at the age of five. Later during his
grade school years in Kansas City, he worked in a folding chair
theatre and eagerly devoured the Universal Weekly, delivered
each Saturday to the Universal exchange.
The day he got his grade school diploma, Ben talked Lee
Balsly, manager of Standard Film Corp., into hiring him as
office boy. Here he made his first contact with exhibitors and
their problems. Ambitious and eager, Ben took over poster
department duties, then the shipping clerk job when the employees
in those positions quit. When the advertising manager
was called to World War I service, Ben was recruited to write
advertising copy and promotional literature.
Quite an undertaking for a lad who also had a 5 a.m. newspaper
comer, two grocery store windows to decorate with
bargains of the day, an evening paper route for which he hired
carriers and a massive lineup of extra-curricular activities at
Manual Training High School, including glee club, orchestra,
debate, senior class president, business and advertising manager
for the school paper. The latter, a consistent money loser.

—
The Reel Journal was an instantaneous success. Subscriptions
came from Kansas and western Missouri. Exhibitors chugged
into town in their Model T's, strode to the young publisher's
desk space in the projection booth of the First National exchange
in the Film Building and plunked down their dollar for a year's
subscription. An Oklahoma exhibitor who ran across a copy
wrote that one item saved him $20, enough to convince him he
He
needed The Reel Journal for the next two decades, at least.
sent a check to cover a 20-year subscription.
Soon the young publisher opened an office in St. Louis, marking
the first of many expansions. Editorially, he began his campaign
urging exhibitors to assume leading roles in their communities.
In those days, most theatremen thought of themselves
as medicine show men with little or no tie to the business community,
but in one of his earliest editorials, Ben asserted, "The
exhibitor of any community should rank his influence with that
of his newspaper editor." He urged exhibitors to use their screens
to promote good roads, improved city government, to provide
entertainment for children and to become active members of
their merchants associations or Chambers of Commerce.
Operated Theatre for
That Experience
BEN SHLYEN
Publisher and Editor-in-Chief of BOXOFFICE
that year under Ben's direction, wound up with a $2,000 surplus.
He also wrote about one-third of the news copy each week and
received a gold Honor Pin for journalism, the first ever given
by the school.
As he sorted mail, listened to exhibitor complaints, shipped
posters and cans of film and wrote copy about Christie Comedies,
Four Square Productions and Art Dramas, young Ben became
increasingly aware of the need for a medium of contact between
the exchanges and exhibitors which would provide practical trade
information to the local or sectional industry. There were several
national tradepapers, but Ben felt that, since most pictures were
sold and distributed through local franchise holders, there was
need for a medium to provide the contact between exhibitors and
independent distributors. Thus, late in 1919, he addressed a meeting
of the Kansas City Film Board of Trade.
Set Goal at Start of His Career
"Gentlemen," he said, showing them a hand-made blueprint
dummy of The Reel Journal, "I am prepared to publish a tradepaper
to serve your needs. May I have your support?" He outlined
his plan, then unrolled a map of the United States, swept his
hand across it, and said, "Some day, I hope there will be a Reel
Journal for each film exchange area in the country."
A few weeks later, the first issue appeared, a four-page,
tabloid-size paper, carrying the news that
Will Rogers had been
signed by Goldwyn to play in "Jubilo," that Vitagraph would star
Alice Joyce in another social drama, that the Hall Room Boys
wore appearing in a series of comedies for C.B.C. Film Co., forerunner
of today's Columbia Pictures Corp., and other good trade
stories. But the readers best liked the long column of newsy items
about themselves. They felt this was their own tradepapcr with
home interest and home-ground sympathies.
His advice to theatremen was based on his own solid experience.
A short time earlier, feeling that his publication's service
could be enhanced by taking a personal hand in theatre operation,
he bought the Maple Theatre, a 600-seat neighborhood
house, and learned first-hand the problems of the exhibitor.
gained additional background and knowledge when he took on
the job of advertising manager for two de luxe first-run theatres
the Liberty and the Doric—which added to his background and
knowledge of theatre management, advertising, publicity and
promotion, as well as how to secure cooperation from merchants,
civic and other groups and newspapers. He also published an
elaborate weekly program for these
two theatres.
About a year after The Reel Journal was started,
He
Ben joined
his printer in forming The Keystone Press, extending service to
exhibitors via a special
type weekly program. After four years,
Ben sold his interest in Keystone to devote his full time to publishing.
His dream of setting up a Reel Journal in every exchange
center suffered a setback in the early '20s when Ben discovered
that others had beaten him to the punch. But those were the
days of mergers in the industry and the number of distribution
companies and franchise holders dwindled rapidly as the big
companies joined—three companies merged to form Metro-
Goldwyn-Mayer in 1924, Realart was sold to Famous Players-
Lasky, Selznick quit production, Schulberg joined Paramount
and the advertising potential for The Reel Journal and other
regional papers diminished.
Sought to Solidify Regional Publications
Ben called a meeting of tradepaper publishers in Milwaukee
in 1925 and proposed setting up an Associated Press-type association
to cut operating costs, expand services and create a cushion
to soften the impact of industry mergers. The other publishers
said they preferred to fight alone. But their dreams of a return
to the heyday did not materialize. Advertising accounts continued
to shrink and regional publishers lost faith in their ventures.
They bombarded The Reel Journal with offers to sell. The Reel
Journal was willing to buy, but the publisher didn't have the cash.
By now, Ben had decided to acquire the other papers himself
and go it alone, operating them as a single group out of Kansas
24 BOXOFHCE :: July 20, 1970

City, but money was tight and loans were refused repeatedly. He
decided to sell the idea to the motion picture companies themselves,
so he printed a complete issue of one edition and made his
maiden trip to New York.
En route, in Chicago he picked up an option to buy the Motion
Picture Digest, then the Ohio Showman in Cleveland and the
Michigan Film Review in Detroit. In New York, he toured the
film company home offices and in five days had enough advertising
contracts to assure sufficient income to operate for a year.
Six weeks later he lifted options to buy six other regional papers
and Associated Publications became a corporate entity,
with the
first issue of the Associated Film Group off the press on August
13, 1927, and with New York, Chicago and Hollywood offices a
reality. The six regionals and The Reel Journal had a circulation
of 9,000, covering 17 states across the heart of the country from
western Idaho to eastern Ohio.
Realized Original 'Dream' in 1931
Then came sound, throwing the industry into turmoil and
causing the film companies to hold the line on advertising. Associated
Publications had taken on a printing plant to
facilitate
publishing its seven regional papers, and working capital had
gone to pay for press equipment. Loans on printing
were hard to get and bankers were not interested
equipment
in film advertising
contracts. The outlook was black. Ben borrowed on insurance,
mortgaged his home, sold a profitable textile magazine to
keep the ship afloat. By January, 1929, there was a counterpart
of The Reel Journal in every exchange city except Philadelphia,
New York and Washington. Despite strained resources, Associated
Publications continued to expand and, in
1931, a regional
paper was established to cover the three remaining exchange
areas. It was named Boxoffice, and two years later the name
was adopted for all 1 1 regional publications, fusing them into one
national magazine, with local
territory.
news supplements for each trade
Then the depression caught up with the motion picture industry;
four producer-distributors went into receivership, cash was
at a premium and advertising for one eight-week stretch was
almost non-existent.
"The going was really rough," Ben recalls. "However, with
the cooperation of a loyal staff, in the field, in our home office,
editorial and business department and plant, paper, ink and
other suppliers, the storm was weathered."
Service to the reader had always been Ben's primary objective
and through the years he continued to expand them. From its
inception as The Reel Journal, the magazine published a weekly
release chart, a projection and equipment deparfment on merchandising
product. In 1928, the Kinequipment section was
established as the forerunner of The Modern Theatre. Two years
before the adoption of the production code,
Ben recognized the
need for wholesome family pictures. Boxoffice sponsored establishment
of the National Screen Council and created the Blue
Ribbon Award, for 38 years given to the best picture of the month
"for the whole family."
This was the first office
of The Reel Journal,
the projection
booth in the First
National branch in
Kansas City's Film
Building. It was a
step-up affair, with
barely room for a
30"x50" desk, one
chair and a filing
cabinet.
In
NATIONAL ASSOCIATION OF THFATRE OWNER;:
Presents rt.;;: .appreciation and Affection
to
BEN SHLYEN
This Citation of Commendation
For his 50 years of dedicated endeavor and high
purpose on behalf of the Motion Picture Industry,
as reflected in the pages of BOX OFFICE. His warmth.
integrity, and strength of purpose have been a constant
inspiration to all of us who possess the privilege
of his friendship.
Washington, D.C. November 13,1969
1937 Boxoffice Barometer was introduced to provide information
on an entire year's product. The Showmandiser section,
designed to provide information on how to increase ticket sales,
was the most extensive in the tradepress.
Within a short span of years, Boxoffice moved into first place
in circulation leadership, a place it
has now held for 30 years. In
1938, a Canadian edition was established at the invitation of
Canadian industry interests.
Editorially, Boxoffice has championed unity within the industry.
It has called for the highest type of citizenship in the
operation of community theatres. It has urged the industry to
settle disputes through conciliation and arbitration rather than
the courts. It has called for high morals in movie-making, but
has fought all efforts at censorship. In 1965, in its efforts to help
the industry withstand the pressures for censorship and statutory
classification, Boxoffice, in cooperation with the Motion Picture
Ass'n of America, undertook the publishing and distribution of
the Exhibitor Edition of The Green Sheet, to make available to
exhibitors the means of providing information and ratings of
new film releases for dissemination to the general public.
Today, Boxoffice is read in virtually every country on the
globe and its net paid circulation of 16,840, is the greatest film
trade circulation in the world.
Certainly, the success of Boxoffice stands as a tribute to its
publisher, who through many years of difficult times constantly
asserted, "Let's take the positive view. Let each man become his
own cheer leader—but, instead of yelling, let him be DOING.
^nd keep doing. And doing. And the momentum will take hold
and the action will be sustained."
BOXOFFICE :: July 20, 1970 25

United Artists
..,._ EnUirtainment from
nil Transamenca Corporation

Ihe Keel Journal
tmta ta^^k mk

— 1930 —
U. S. Supreme Court rules compulsory arbitration section of
standard exhibition contract violates antitrust laws.
Monogram Pictures organized.
Fox leads in "clean ad" campaign.
Double-feature pwlicy flops in Chicago.
William Fox retires from Fox Film Corp. and Fox Theatres.
Warner Bros.-Rrst National combine with production facilities.
"The Broadway Melody" wins Academy Award for best picture.
— 193 1 —
RKO buys Pathe and consolidates exchange systems.
Industry organizes to assist in relief programs in Depression.
Allied turns down merger with MPTOA.
"All Quiet on the Western Front" wins Academy Award.
Distributors adopt new 5-5-5 standard film contract.
Disney makes first cartoon in color, "Flowers and Trees."
— 1932 —
Radio City
Music Hall
MICKEY MOUSE
opens biggest movie theatre in world.
Federal ticket tax passed on admissions
of 46 cents or more; circuits
threaten to close theatres.
Allied launches campaign to force
distributors out of exhibition.
Academy honors Walt Disney for
creating Mickey Mouse.
"Cimarron" wins Academy Award as
best film.
— 1 9 33 —
National Recovery Administration code,
Industry, under the
backs "New Deal."
As depression grows, Paramount, RKO and Fox theatres go into
receivership; 2,500 theatres close.
Darryl F. Zanuck leaves Warner Bros., forms 20th Century
Pictures with Joseph M. Schenck, releasing through UA.
lATSE calls general studio strike; theatres across nation close
to force wage cuts.
"Grand Hotel" wins Academy Award as best picture.
— 19 34 —
Self-regulation comes with establishment of Production Code
Administration.
Gaumont British invades U.S. market with national sales organization.
ASCAP asks higher fees for music performance rights.
"Cavalcade" wins Oscar as year's best picture.
Shirley Temple becomes the child star "darling" of the industry.
— 193 5 —
Pox and 20th Century merge, with Joseph
chairman of board; Darryl F. Zanuck
as production chief.
Supreme Court rules NRA unconstitutional.
Fox Trl-Urgon sound pmtents ruled
invalid by Supreme Court.
Con.solidation Film Industries forms
Republic Pictures, utilizing Monogram
exchanges.
Academy Award for best film goes
to "It Happened One Night."
Joseph M. Schenck
and Dorryl F. Zanuck
— 1936 —
Paramount reorganizes with Barney Balaban as president.
Carl Laemmle sells
Cheever Cowdln.
Universal control to group headed by J.
Distributor ban on double bills ruled Illegal by Court of Appeals.
The 2,000-foot reel adopted as standard.
Trade practices reform asked by MPTOA.
"Mutiny on the Bounty" wins Academy Award.
— 1»37 —
Nathan J. Blumberg named president of Universal.
Congressman Martin Dies calls hearings on trade practices.
Theatre attendance hits 90.000,000 per week.
Federal Injunction halts threatened exhibitors' buying strike.
"The Great Zlegfeld" wins Academy Award as best picture.
Department of Justice files
— 1938 —
CINCINNATI
MOTIOM PICTURES^
GREATEST nm
EN-
MOTlO^ r
antitrust suit against majors, ask-
__^^^
ing trade reforms
£S

I
PARAMOUNT PICTURES
CONGRATULATES BOXOFFICE
ON ITS FIFTIETH
ANNIVERSARY
i

— 1945 —
Secretaries of War. Navy and Treasury sign "well done" plaque
of war accomplishment given to industry.
Eric Johnston named president of Motion Picture Ass'n of
America following Will Hays' resignation.
Eight-month jurisdictional strike disrupts studio production.
Independent companies make bold bid in film production.
Three-judge statutory coui-t hears U.S. suit against majors.
Academy Award for best pictm-e goes to "Going My Way."
— 1946—
Supreme Court upholds Jackson Park decree and sets
pattern
for exhibitor antitrust suits.
MPAA, under Eric Johnston, expands foreign market seeking to
increase revenue from 35 to 50 per cent of total gross.
MPTOA and Allied seek closer relationship on trade matters.
American Theatres Ass'n organized at St. Louis meeting.
"Lost Weekend" gets Oscar as best picture.
— 1947 —
British impose 75 per cent ad valorem tax on U.S. films
foreign market collapses.
as
Major film distributors appeal
antitinjst decision to Supreme
Court.
Un-American Activities Committee
holds hearings on
Communists in Hollywood.
American Theatre Ass'n and
Motion Picture Theatre Owners
of America merge to form
Theatre Owners of America.
Paramount introduces theatre
television system.
Theatre TV is introduced
Majors introduce comp)etitive
bidding in a few situations.
Academy Award goes to "The
Best Years of Our Lives."
— 1948 —
England cancels 75 per cent ad valorem tax and U.S. resumes
sending films.
Supreme Court upholds Department of
Justice on trade practices, orders reopening
of theatre divestiture angles of antitrust
suit.
ASCAP loses right to license theatres.
RKO signs consent decree,
ment of theatre circuit.
accepts divorce-
Howard Hughes takes over control of RKO.
Theatre television proposed by TOA to
offset threat of home TV; theatre TV
introduced at New York Paramount Theatre.
"Gentlemen's Agreement" wins Academy
Award.
— 1949 —
FULL TEXT
SUPREME
COURT
OPINION
IN TMf
ANTITRUST
SUIT
Tlie liigii court orders
tiieotre divorcement.
Theatres in five cities telecast World Series on big screen TV.
COMPO is organized, with Ned Depinet as president.
Paramount Pictures, Inc.. split into separate production, distribution
and exhibition companies.
Arbitration under American Arbitration Ass'n ends.
Supreme Court rules out royalties payments on drive-ln theatre
patents.
"Hamlet" wins Oscar as best picture.
— 1950 —
Korean War: Industry establishes liaison with government on
"ready to serve" basis; restrictions
halt theatre construction,
remodeling.
Antitrust appeals by Loew's, Warner
Bros, and 20th Century-Fox
denied by Supreme Court.
Boxofflce grosses drop as public
shops for entertainment.
Paramount buys into television
companies.
Fretidesit Truman set*
"All the King's Men" wins Academy
of eld In Korean War.
Award.
30
— 1951 —
Phonevision toll TV test starts in Chicago.
Arthur Krim and associates acquire control of United Artists.
20th Century-Pox unveils Eidophor theatre television.
American Broadcasting Co. and Paramount Theatres merge.
First exclusive theatres telecast—Louis-Savold fight.
Industry launches "Movietime U.S.A." promotion campaign.
Louis B. Mayer leaves Metro-Goldwyn-Mayer.
Decca Records acquires control of Universal Pictures.
"All About Eve" wins Academy Award.
— 1952 —
Year of new dimension: Cinerama bows in New York; "Bwana
Devil," in 3-D. opens in L.A.
Supreme Court rules for "freedom
of the screen" in "The
Miracle" case.
Women of the Motion Picture
Industry organized.
Industry conferences held to
draft an arbitration system.
Department of Justice files
16mm film suit against distributors.
Freeze on television stations ends.
"An American in Paris" wins Academy Award.
— 1953 —
New Cinerama process molces its
debut.
20th Century-Fox introduces Cinemascope and stereophonic
sound, stimulating new interest in motion pictures.
Equipment rush is on, as debate rages about necessity of stereophonic
sound.
FCC okays theatre television by common carrier frequencies.
Industry opens tax fight. Repeal passes Congress, is vetoed by
President.
Exhibitors open fire on prereleases at upped admissions.
S. H. Fabian acquires control of Warner Bros. Theatres.
Telemeter tests held in Palm Springs, Calif.
Cecil B. DeMille's "The Greatest Show on Earth" wins Oscar.
— 1954 —
Tax relief won in Congress, eliminating levy on tickets of 50
cents or less.
Paramoimt introduces VistaVision system.
Allied drafts bill for government control of film prices.
Exhibitors organize to fight toll TV.
Construction booms in drive-ins: 714 costing $63 million built
in 14 months.
"From Here to Eternity" wins Oscar as best picture.
James H. Nicholson and Samuel Z. Arkoff organize American
International Pictures.
— 1955 —
General Tire & Rubber Co. buys RKO from Howard Hughes.
GENERAL TIRE BUYS RKO RADIO;
HUGHES SELLS FOR 25 MILUON
Tire company diversifies: Buys RKO.
"On the Waterfront" given Academy Award.
— 1956 —
Cinemiracle process developed
by National Theatres.
Charlie Chaplin sells last of
his holdings in U.A.
Audience Awards promotion
staged by industry.
Court rules in 16mm suit
that industry can't be
forced to sell to TV.
Columbia and Loew's sell backlogs of features to television.
Congress repeals ticket tax on admissions of 90 cents or less.
Warners give up control of company.
Warner-Pathe newsreel is discontinued.
Darryl Zanuck leaves as 20th Century-Fox production chief.
Exhibitor complaints on trade practices heard by Senate Small
Business Committee.
"Marty" wins Academy Award as best picture.
BOXOFHCE :: July 20, 1970

loseph E.Levine
Avco

— 1957 —
Universal takes over distribution of RKO features as RKO
Radio ends exchange system.
Telemovies introduced in Bartlesville, Okla., by Video Independent
Theatres.
Old features on TV provide stiff competition.
Paramount halts production of newsreels.
Production Code appeals board expands to include exhibitors,
independent distributors.
United Artists becomes publicly owned corporation.
"Around the World in 80 Days" wins Academy Award.
— 1958 —
Paramount sells pre-1948 features to television.
A show of unity as ACE organizes.
Motion Picture Investors,
Inc., founded.
American Congress of Exhibitors
organizes.
Republic discontinues production
of theatrical films.
Allied White Paper attacks
Justice Department and
distributors.
"The Bridge on the River
K w a i" wins Academy
Award.
— 1959 —
COMPO, ACE push conciliation for settling industry disputes.
Cecil B. DeMille dies at 77.
August attendance of 82,300,000 weekly highest since 1948.
Allied hit by factional fight; two regional affiliates withdraw.
"Gigi" is Oscar winner as best film.
— 1960 —
Dissension in Allied; other regional affiliates pull out.
Writers Guild of America ends 147-day studio strike.
Three-year Phonevision pay TV test proposed for Hartford,
Conn.
American Congress of Exhibitors moves to buy post-1948 features;
majors deposit $2,000,000 into fund to start ACE production
company.
"Ben-Hur" wins Oscar as best film of the year.
— 1961 —
Inflight Motion Pictures, Inc., sets showings on TWA super-jets.
"Sit-ins" open desegregation drive on theatres, starting in
South and spreading through U.S.
FCC okays Hartford Phonevision test.
MPAA liberalizes Code on homosexual themes.
Catholic bishops call for national policy on classification.
"The Apartment" gets Academy Award as best picture.
— 1962 —
National Theatres & Television changes name to National
General Corp., announces
diversification plans.
TOA launches "Maytime Is
Movietime" promotion.
U.S. Court of Appeals okays
Hartford p>ay TV test.
Darryl P. Zanuck named
20th Century-Fox president;
Spyros P. Skouras
chairman of board.
New construction boom begins;
$90,706,500 expended
on 242 new theatres.
"West Side Story" wins Oscar as best picture.
. { '" wnw-rp-M
SfO706SO0 FOR 242 NEW THEATRES DURIW 6}
ConitrucHon boom sets 12-year record.
— 1963 —
National General Corp. announces plans for theatre network
television.
20th Century-Fox, Columbia and MOM announce plans for
Joint production center.
Cinerama single-lens projection system unveiled.
Herman Robbins, National Screen Service board chairman, dies
at 74.
Eric Johnston dies.
Shopping center theatre construction booms.
Ground broken for $14,000,000 Hollywood Museum.
"Lawrence of Arabia" receives Academy Award.
— 1964 —
Earnings records tumble as producer-distributors, circuits an
nounce new highs.
Supreme Coui't rules product splits
legal In Viking Case.
George Weltner named new president
of Paramount Pictures, Barney
Balaban becomes board chairman.
Majors agree to sell product to Subscription
TV in California; pay
TV system outlawed by voters in
November referendum.
New Electronovision process introduced
with "Hamlet."
Barney Boloban (I);
Allied and TOA agree in principle on
George Weltner.
merger.
"Tom Jones" receives Oscar as best picture
— 1965 —
The 48-year-old federal admissions tax is
ond
eliminated in excise
tax reduction law.
TOA and Allied announce amalgamation, effective Jan. 1, 1966,
to form National Ass'n of Theatre Owners.
National General Corp. announces plan to add 100 theatres to
chain.
Dimension-150 system bows in New York.
Paramount take-over attempt led by dissident director Herbert
J. Siegel.
"My Fair Lady" wins Academy Award.
— 1966 —
Marshall Pine named president of National Ass'n of Theatre
Owners at organizational meet-
'
IfUtK . , . , H ing ;
Sherrill C. Corwin named
" ^ ',.".
- '
•>^. president-designate.
I 5 4,^,?> California Supreme Court rules
law banning pay TV is imconstitutlonal;
state appeals to U.S.
Supreme Court, which holds
with lower court.
Pi-esident Johnson signs national
daylight saving time law.
. u t MiT« •«• A 1.11.
Jack Valenti named president of
""""' "
i'^tgonizoi^Jn*!' Motion Pictme Ass'n of America.
MPAA approves new Code of Self-
Walt Disney, "Showman of
Regulation for film production.
the World," dies.
Dissident Philip J. Levin tries to gain control of Metro-Goldwyn-Mayer.
"The Sound of
Music" wins Oscar.
— 1967 —
Transamerica Corp. acquires control of United Artists.
National General Corp. forms production and distribution subsidiaries.
Seven Arts acquires Warner Bros.
Commonwealth United Corp. acquires Landau/Unger Co. to
form Commonwealth United Entertainment.
American Broadcasting Companies and Cinerama form worldwide
distribution company.
Julian S. Rifkin elected president of NATO.
"A Man for All Seasons" wins Academy Award.
— 1968 —
Daylight saving time defeated in Arizona
Avco Co. buys Embassy Pictures.
MPAA institutes voluntary
film rating program,
classifying pictures as to
suitability for viewing by
children.
Julian Rifkin re-elected
NATO president.
"In the Heat of the Night"
named best picture by
Academy.
VOLUNTARY RATING SYSTEM
ON FILMS WILL START NOV.
Bm^-
Industry accepts voluntary rating plan.
— 1969 —
Michigan defeats daylight saving time.
Martin Theatres in the Southeast merges with Fuqua Industries.
Warner Bros.-7 Arts merges with Kinney National Service.
NATO launches nationwide campaign to block pay TV through
Congressional
action.
National Screen Service buys National Theatre Supply.
Sex and violence in films bring storms of criticism.
Financier Kirk Kerkorlan wages successful attempt to take
control of MOM.
32 BOXOmCE :: July 20, 1970

We SaUde 'W^. Sko4AX liuUii^eUr
Mr. Ben Shlyen, the editor and publisher of Boxoffice
Magazine, is honored as "The Pioneer Of The
Year— 1970!" here tonight! He's "Mr. Show Business!"
to thousands and thousands of people in the
motion picture industry, and the blessing tendered
to him, in the midst of this special banquet, stems
from a period of over fifty years, and many friends,
associates, and acquaintances on a national, and even
international level!
The Motion Picture Association of Greater Kansas
City, its president, Fred Souttar, and its board officers
and directors, and its membership, bestow the highest
honor of the organization,
"Pioneer Of The Year!,"
upon Mr. Ben Shlyen, a genuine, dedicated champion
of the motion picture industry.
It is not our purpose to dwell in detail upon his history,
nor to delineate his keenness of perception,
through the peaks and valleys of show business, over
a period of five decades. It would, indeed, be a fascinating
bit of human workmanship, a story of the
motion picture arts, communications, helpfulness to
those who are connected with the industry, in all
facets, that spreads from stern, meager and austere
of a mighty industry, and the people in it. He is facile,
fluent and dexterous in his work, and he finds unbounded
delight in being helpful to the individuals
who seek his guidance, and his good advice!
He believed in his early days, and still lays it on the
line today, as he will to his last editorial, that a good
motion picture, if sincerely created, honestly crafted,
and imaginatively sold, is the motion picture industry
at its best—one of man's greatest communicative
arts.
No man has ever professed a deeper and more
valiant confidence in a marvelous industry—and its
ability to tell a story well, with superb craftsmanship
and "know-how."
Today, after fifty years of the printed word and
news, flowing from the indices of a multi-faceted
industry, he believes that the transigence of the motion
picture screen is in its infancy, and that loyalty,
confidence and dedication will bring it to full flower!
"You have to believe in it, if you really want to be
beginnings, in
1920, to the current, rolling reflections
successful, and find new fruitions in the future of
and enlightenments in the industry's most successful
trade journal, Boxoffice Magazine! We'd rather
salute the man, his emotions, his dedication, his
optimism, and his encompassing perceptions of the
world of motion pictures. Seldom has the industry
found a greater "champion!" It is doubtful if there's
ever been a more ardent, and fervent champion!
Mr. Ben Shlyen has gently prevailed over the dichotomy
of production and distribution, and he has
championed the motion picture exhibitor and his
problems and successes, with firm, gentle and deeply
practical suggestions, through the power of the pen
the motion picture," says Mr. Ben Shlyen!
And so—we salute you. "MR. SHOW BUSINESS!"
You have been a true friend to an industry! You
have interpolated the world of motion pictures, and
individuals within the industry, with helpfulness, encouragement,
warmth, and gentle assistance—all of
which is an array of memorabilia that should not be
forgotten by any of us!
M. B. BmitU
and the printed word, in
his editorial exemplars.
Guest Editor
Inside him is the warmth of a gentle man—a friend,
who bubbles with optimism, filled with salient suggestions
seeking to improve and correct the course
The Motion Picture Association
of Greater Kansas City.
On the evening of May 11,
1970, the Motion Picture Association of Greater Kansas
City honored Ben Shlyen as "Pioneer of the Year." The program for the occasion was
a reproduction of the BOXOFFICE cover and the article reprinted herewith was in
the format of its editorial page. We warmly thank M. B. Smith, a vice-president of
Commonwealth Theatres, Inc., for the generosity of his words, and the Motion
Picture Association officers and members for their sponsorship of this memorable
event.
BOXOFFICE :: July 20, 1970 33

® WAIT OOHPr MOOUCnONI
» • • •

^
LOOKING TO THE FUTURE
fe%W:%S«« -L-L-^^
Looks Forward to the Seventies
With Optimism and Confidence
By LEONARD H. GOLDENSON
President, American Broadcasting Companies
J\ S MOTION PICTURE exhibition
/^ enters the '70s, there appears to be
a nervous tension in the air about the future.
This is nothing new. Our business has,
since its very beginning, experienced peaks
and valleys and whenever a downward trend
has developed, no matter how temporary,
the criers of doom have been heard loud
and clear.
Public Wants Quality in Product
Our company has been in exhibition
long enough to have experienced many of
the peaks and valleys and to know that
whatever problems arise for motion picture
exhibition, they are eventually solved and
thereafter, greater heights are achieved.
Basically the health status of motion picture
exhibition is dictated by the quality and
boxoffice strength of the product available
for its screens. It took a long time for motion
pictures to come of age, but their maturity
has developed very rapidly in the
past few years. Sad expyeriences have brought
about the fall of the great expensive extravaganzas.
TTie public has told us in no
uncertain terms that they are not interested
in
the cost of a motion picture and the star
value of its cast. They have shown us in a
graphic way that they will only pay to see
the picture which has the story, the theme
and the creative and acting talent in which
they are interested no matter how low the
cost of production and no matter how unknown
the creative and acting talent may be.
Accordingly, we now see motion picture
budgets melting very rapidly and the exorbitant
salaries for super-stars disappearing.
We now have the emergence of provocative
and contemporary themes and extremely
talented and youthful producers, directors
and actors, unknown as they may be.
New Trends Will Aid Exhibitors
I recognize that some of our major motion
picture producers have run into difficulties
and that this has struck fear in the
hearts of exhibition which relies to such a
great extent upon these producers for their
product supply. However, it has become
obvious that these producers have recognized
the new trends and concepts in motion
picture production and will soon solve their
problems and be supplying exhibition with
the product which is needed.
And we should not overlook the new entries
in the production field who right now
are taking up a substantial portion of the
slack created by the companies now beset
with problems. Our company for one, in
the comparatively short time it has been
producing theatrical motion pictures has.
LEONARD H. GOLDENSON
I am proud to say, compiled a good record
and this is equally true with respect to
some of the other newcomers. I believe we
can expect more and more product from
these newcomers, and as some of the major
companies solve their difficulties, I anticipate
that the product supply will eventually
increase to a point which should minimize
the concern of exhibition.
Accordingly, I look forward to the '70s
with optimism and with confidence that motion
pictures have reached the maturity
that will enable both production and exhibition
to climb to new heights.
FUTURE OF EXHIBITION
VIRTUALLY BOUNDLESS
By MITCHELL WOLFSON
President, Wometco Enterprises
The theatre business has survived many
difficulties, but today's theatreman are izaing
one of the most
serious challenges to ;
their freedoms and responsibilities.
Some of the
"^ '
(} OyL C4y(/
land's
lower courts, in a few
cases spurred on by
the politically ambitious,
who feed on an
aroused but misinformed
citizenry, have
risen in righteous
indignation to pre- Mitchell Wolfson
serve their communities from the so-called
onslaught of motion picture preversity.
Freedom and democracy guarantee them
their right to protest; freedom and democracy
also demand that just men oppose
frantic cries for total censorship.
When films are seized from a theatre,
reputable motion picture exhibitors should
exercise their rights as affirmed by the Supreme
Court; go before the judges, defend
freedom of expression as guaranteed by
law, champion the cause of mature and increasingly
sophisticated general audiences.
Must Share Public's Concern
At the same time, express appreciation for
the views of genuinely concerned citizens
who deplore vile exploitation films. We
share the abhorrence felt by all decent men
when beauty is debased, truth distorted, and
innocence corrupted. Voice your contempt
for those unscrupulous men who prey on
weak and immature minds, often by exploiting
a legitimate rating system. Explain
the rating system as a guide devised voluntarily
by our industry for the parent to use
in assessing what films may be appropriate
for their children, and not meant as a comment
on quality or value.
Many motion picture exhibitors, especially
those of us with deep traditional values,
do not agree with or approve of some of the
films shown in our own theatres. Still we
know that the right of films to be shown,
when so affirmed by our highest courts,
must not be abridged. As responsible members
of the community we understand the
disapproval of certain neighbors; as businessmen
we owe to our employees and/ or
stockholders every responsible effort to
make a profit, even when some of them may
not agree with our concepts of doing business;
most importantly, as legitimate motion
picture exhibitors we have seen that the
American public has a collective intelligence
which rewards best those men and businesses
displaying integrity, true skill and courage.
This selective American public will eventually
sound the death knell for the pornographic
exploitation films.
Only True Values Endure
We are fortunate to live in a nation whose
best and only censors have been its people.
There have been times when all of us have
made errors of judgment; still, in the last
analysis only those things of true value have
prevailed and endured.
The future of motion picture exhibition
is virtually boundless. We are blessed with
outstanding technicians who constantly astound
theatre audiences with their cinematic
brilliance. Our new producers and
directors are not only true artists, they are
cultural explorers, displaying the courage to
delve with sensitive insight into our deepest
social and personal problems. The motion
picture exhibitors must match the courage
of the young motion picture makers, and as
a team striving for the same goal, we should
not allow the sex merchants, nor the justifiable
public wrath which they arouse in good
people to overwhelm the appeal of law and
reason, and the wisdom of patience. It will
take courage.
BOXOFHCE :: July 20. 1970 35

Predicts Resurgence of Business
As Industry Meets Modern Era
By EUGENE V. KLEIN
Chairman of the Board, National General Pictures
%
E ARE NOW beginning a most
Engene Y. Klein
exciting period of the motion picthere
are alarums and
excursions in the established
heirarchy.
Giant studios seem
to be anachronisms,
some payrolls are
production
down,
charts have their seasonal
variance.
The reality is we
are setting our house
in order for the greatest
resurgence of business
in the modern
era.
We refer to National General Corp. as a
financial and leisure-time service company.
In this latter object lies the future development
of our industry. Leisure-time is growing.
Young people start working years later.
Older people retire sooner. Time spent in
work is shorter, with giant blocks of time
in which people do the real business of living,
the enjoyment of life. Assisting them is
our great future potential. It knows no end.
You are well aware of the youth market.
They love movies. Their taste is catholic
and voracious. They opened the doors for
the greatest surge of talent the entertainment
business has ever known. This talent flood
breeds more success and opportunity in
every facet of our business. The enthusiasm
of youth is spreading to all other ages and
classes of people creating a vast general
market.
Technological improvements make new
talent more available. Tape, records, films,
cassettes, TV, radio, books, theatres expand
in use. The past ten years saw unprecedented
theatre building. New theatres have gone to
the market place; where the customer is and
lives. Compact, simple and flexible, they
meet demands and population shifts.
Our production forces, spurred on by
technology and new talent, are also beginning
to achieve flexibility. We touched on
the decline of major studios. This refers
only to physical structures and real estate.
Most studios are highly viable. They are
producing in terms of this new fast flexible
market with all its shades of demands. High
overhead and business fat are being trimmed
away. Production units employ new talent,
try new techniques. They approach audiences
with intelligence and imagination.
They generate reciprocal excitement, and
independent production forces add competition
stimulus.
The labor force is now moving with the
times. Here, too, new flexibility and cooperation
with new talent and technology
will generate more jobs than ever before.
We are tooling up. Our business has
changed and will change, change to be more
exciting, diversified; offering greater economic
opportunity than ever before.
Film Productions for Entire Family
Continue to Score at Boxoffice
By E.
CARDON WALKER
Ixecutive Vice-President, Walt Disney Productions
NEXT ten years for Walt Disney
THE
Productions is certain to be the most
Y^ ^^^^^^^^^^^m able since Walt and
Roy opened shop with
a borrowed $500 in
1923. Prospects just
couldn't be brighter.
The production of
motion pictures is
now, and always will
be, the central core of
Walt Disney Productions
from which most
E. Cardon Walker
°'^" company activities
receive their inspiration
and direction. Receat years have
demonstrated more than ever that a large
and loyal
exist
world-wide audience continues to
for new Walt Disney motion pictures;
that we can reach the enormous teenage
and young adult market with the right kind
of product; and that our classics,
with their
timelessness and universality, become more
and more valuable.
Our policy will continue to be to produce
pictures that appeal to all age groups. That
does not mean, however, that we are not
prepared to change with the times. Our
business is to create family entertainment,
but somehow, the word family conjures up
the image of what exhibitors call "handholders."
The showmen who read this publication
know better than anyone else that
the huge success of pictures like "The Love
Bug" and "Jungle Book" are due to the
fact that teenagers and young adults as well
as the very young and over-35 audiences
were attracted. Our intention is to continue
this
trend by finding and developing stories
that have a broad audience appeal. We think
that most of the following properties fit
bill. Here is our lineup:
the
"The Boatniks," our summer 1970 release,
starring Bobby Morse, Stefanie Powers
and Phil Silvers, is a comedy about a
Coast Guard ensign with two left feet who
trips over them when he sails after a band
of salty jewel thieves in Newport Harbor,
the world's busiest.
Four years in production, "The Artistocats"
is the all-cartoon story of an aristocratic
cat who, with her three kittens,
is "catnapped" by a greedy butler. He stands
to inherit his
mistress' fortune once the cats
are out of the way. Duchess, the lady cat,
voiced by Eva Gabor, meets an alley cat
named O'Malley, played by Phil Harris,
who comes to their rescue. "Aristocats" will
be our Christmas 1970 release.
New Western Is Under Way
"The Wild Country" is one of the best
westerns we have ever produced. Starring
Steve Forrest and Vera Miles, this is a rugged
story about an eastern family that settles
in Wyoming's Grand Tetons and fights
the elements and the gunslingers to a standstill.
Release is set for February 1971.
"The Rating Game," starring Kurt Russell,
Joe Flynn, Heather North and Harry
Morgan, is a contemporary comedy about
a network page whose girl friend has a chimpanzee
that only looks at the top-rated television
programs. The boy puts the chimp
to work, and becomes a big TV executive.
This will be released in March 1971.
"The Million Dollar Duck" is a wacky
comedy about an absent-minded biologist
who accidentally causes his son's pet duck
to lay 14-karat gold eggs. It is to be released
at Easter 1971.
"Scandalous John," a western comedy
about a modern-day Don Quixote and his
Mexican sidekick who set out on a cattle
drive from Arizona to Chicago with one
sway-backed cow, will be available to theatres
during the summer of 1971.
"Paniolo" is the exciting story of a Texas
cowboy who is shanghaied aboard a Pacific
Clipper ship and escapes to the big island
of Hawaii only to find himself in the midst
of a ranch war.
"Bedknobs and Broomsticks" is a whimsical
story about an amateur English witch, a
London con-man and three Cockney youngsters
who take a
fantastic journey aboard a
flying brass bed in search of a magical spell
that eventually routs a Nazi invasion force
by sending armor into battle instead of
people. Angela Lansbury stars with David
Tomlinson. It will be released in October
1971.
50 Stories Being Readied
There are now 50 stories in one stage or
another of pre-production or production,
many of them intended for our primetime
television show, "The Wonderful World of
Disney." This show is in its 16th year, and
during the 1969-70 season, played to a
larger audience than ever before. This is
significant to exhibitors because we use television
the only way it can be used effectively:
as a marketing tool.
We are also very proud of the dedicated
and highly professional film sales division,
Buena Vista Distribution. We feel that the
nine district managers and 26 sales representatives
under Buena Vista president Irving
Ludwig are as capable at promoting and
publicizing Walt Disney product as they
are at selling it.
36 BOXOrnCE :: July 20, 1970

\«^) \£:
Congratulations
on
Your
th
50
Anniversary
MGM

—
—
Use of New Tools' and Techniques
Guarantees Bright Outlook
By
ROBERT W. SELIG
Robert W. SeUg
keep most screens filled.
fxecut/Ve Assistant to the President,
Pacific Drive-ln Theatres Corp.
EVIDENCE IS MOUNTING that the
look ahead may not be so bleak and
dreaiy as the fin^cial and other signs have
been indicating.
True, from the exhibitor's
standpoint,
the product shortage is
worsening in terms of
advance charting of
known quantity and
unknown quality.
someway,
But,
somehow the growing
sources of independent
production seem
to appear at the right
time, with frequent
enough surprises to
So, studio reorganization and a new look
at the future by traditional sources of supply
may prove to be a boon instead of a bust
as the oncoming months unveil the substance
of predictions and promises by the
old and not so proud names so long identified
with our industry.
But a rejuvenation of production—when
and if it comes—is not enough to write an
insurance policy on any theatre. Historically,
theatres are set upon by a continuing series
of plights and crises that keep ulcers raw
and heads throbbing.
Big new threat, of course, is the tape cassette
which makes a movie theatre out of any
home. As if
were not enough to occupy embattled exhibitors
as they fight off this menacing
the ogre of pay TV and CATV
competition, the cassettes seem to pose the
most fearful consequences yet to the men
who man the movies.
But through it all, the rays of hope still
shine.
What always has been true will
continue
to be true: the average American never has
long succumbed to stay-at-home-itis. The
cassette with feature pictures may hole up
families for a while, but not forever. And
while promises and pledges will be made on
the age of features to be released to the
new medium, these will be governed by the
income available to producers and distributors—the
same as television.
In the new world of leisure benefiting
more and more Americans more of the
time, many other new forms of competition
are developing. Statistics on swimming,
boating, golfing, bowling, hunting and fishing—among
many others—are stunning
when compared to only several years ago.
Now we have more and more millions on
the go, by automobile and plane—to all
parts of the globe—which pinches the same
pocketbook on which theatres must depend.
The ray of hope which shines on our industry
is about as bright as our willingness
to change—to adjust to a new day, to cast
aside the old, tired ways of doing our thing.
Those who are pioneering new types of
theatres, new types of automated presentation
and fresh and creative forms of advertising
are the pacemakers. They'll make it.
Mobility and Flexibility of Policies
Increase
By EMANUEL L. WOLF
President and Board Chairman of
Allied Artists Pictures Corp.
LOOKING TOWARD the future,
Production Schedule
which
is rushing forward at such a rapid
pace, we at Allied Artists are maintaining
a policy of mobility
and flexibility.
In our own 43-year
history, we have witnessed
and experienced
countless changes
in production and dis-
/ I^H tribution methods.
\^\...^/ '^1 Having been born on
the eve of the advent
of sound pictures, this
company had to adjust
to the changing
Emanuel L. Wolf
scene and keep pace with the times. This
policy is even more essential today than it
was then.
As we announced less than two years
ago, Allied Artists has embarked on a re-
vival of its own production activities. We
started off with the highly successful, both
artistically and financially, "Last Summer,"
directed by Frank Perry. Now in production
in Yugoslavia is a picture which is shaping
up as another blockbuster, "Romance of
a Horse Thief," starring Yul Brynner and
Eli Wallach. Preparations are being made
for the screen version of the international
stage success, "Cabaret," which will be
filmed in association with ABC, with Liza
Minnelli in the starring role.
In Spain and North Africa this summer,
Tamara Asseyev is heading a talented group
of young filmmakers in the production of
"Take the High Road." Preliminary work
will start shortly on "Except for Me and
Thee," a companion picture to one of our
greatest triumphs, "The Friendly Persuasion,"
by Jessamyn West.
Other story properties on our projected
production agenda include "The Guns,"
"Way of an Eagle," "Jonah and His Mother"
and "Eagle in the Air."
Others will not.
No medium yet—even the live stage—has
equaled our industry's capacity for authentic
realism which truly involves an audience. It
is doubtful anyone will. So our product
as a means of story-telling and entertainment—
is the best. If our facilities for showing
pictures are the best, too, then good
times are ahead.
The key to it all is the marketing of the
merchandise—assuming that merchandise is
good. And assuming the vehicle for showing
it—the movie theatre—is good. We've simply
got to shuck ourselves of the tired and
timeless methods of selling movies. Research
of a scientific nature—which findings
we must accept whether we like them
or not—is the only way out of our deep rut
of sameness and senility in the selling of
our wares.
Has anyone, anywhere ever heard of a
major industry the size of ours which has
no planned, continuing market research?
Yet, we go on with our "assumptions" of
what people want, like and will buy! And
the words, pictures and sounds we use are
faded and tarnished with years of unchanged
use.
Then where is the hope for the future?
How do we capture it?
Simple.
Grow up as an industry to accept the
sophisticated tools of science and discovery
which will tell us with accuracy and precision
what people want, like and will buy.
Then with this research in our pockets, go
out into the world of waiting prospects and
tell them and sell them with language and
illustrations that glow with the surge of the
Seventies!
This is the only way and means to snatch
our share of a fantastic future open to
those who will open their minds.
With such a fabulous array of films scheduled
by our production subsidiary. Allied
Artists Productions, Inc., plus a long range
program of product for which negotiations
are under way. Allied Artists faces a healthy
future with a diversified lineup of quality
pictures.
Currently in release are Frank Perry's
"Last Summer," Truman Capote's "Trilogy"
(also directed and produced by Perry),
Claude Bern's "Marry Me! Marry Me!,"
Claude Chabrol's "The Unfaithful Wife"
("La Femme Infidele"), "End of the Road."
"Paddy" and "Diary of a Schizophrenic
Girl."
Pictures to be released between now and
the end of the year include "This Man Must
Die," a Claude Chabrol production; "Valerie,"
"The Blood Rose," "The Body Stealers,"
starring George Sanders and Maurice
Evans; "Three Kinds of Love," a hilarious
spoof on love through the ages; "The Shot,"
a thriller from Sweden; "Beyond Love and
Evil," "The Head of the Family" and "Portraits
of Women."
Allied Artists is launching its most ambitious
program in its 43 years of operations,
a program, we are certain, that will be
profitable for our customers and ourselves.
38 BOXOmCE :: July 20, 1970

Congratulations
t-"^ A*
•
BOXOFHCE :: July 20, 1970 39

—
Release of New Film Each Week
Is
Set As Goal for the '70s
By SAMUEL Z.
ARKOFF
Chairman of the Board,
American International Pictures
iRODUCT SHORTAGE will be the
big problem of the Seventies, American
International believes. And as an exhibitor-oriented
production company we
are as anxious to solve this as any theatre
owner is.
We promise to try. To the extent that we
succeed all of us will enjoy greater success.
Right now American International has
a bigger, deeper and broader schedule of
pictures we will make than ever before in
our 16-year history. And we are considering
"outside" and "independent" productions
more seriously than ever before. And, with
arrangements such as the one we have made
with Commonwealth United, we are prepared
to offer a selection of star names that
compares favorably with that of any other
organization in the business.
Cliff Robertson, Charlton Heston, Bette
Davis, Jason Robards and Shelley Winters
are just a few of the stars who are being
seen or will be seen in our films.
We constantly hear talk that the star system
is dead. It is true that a big star in a
poor picture doesn't attract audiences. But
a star in a good production is definitely a
plus factor, and we never lose sight of this.
Regardless of the budget on a picture, we
try for the best boxoffice names we can get
under the circumstances.
Some "names" are available with magic
SAMUEL Z.
ARKOFF
built into them even before the public can
visualize them, and American International
was aware of this when we hired Nancy
Sinatra, Peter Fonda, Chris Jones and others.
Other companies may be engaged in cutting
back and restricting various services.
American International isn't. On the contrary,
we are looking for more ways to contribute
to the prosperity of our industry.
We maintain 29 offices in the United States
and Canada to assist the local exhibitor in
his showing of our films, and we back him
Optimism Is Major Factor for Success
As Industry Moves With the Times
By ROBERT L. LIPPERT
President, Lippert, Inc.
With only a few more years to go, I
out 50 years of theatre
gownership and operation,
as well as 25
valuable years in motion
picture production
and distribution.
Today and for the immediate
future, I feel
certain the motion
Robert L. Lippert
picture industry will
become bigger and
greater than ever.
I am a born optimist.
If you want to be
successful in the entertainment business,
you must be an optimist.
The latest in today's motion picture ventures
is the twin, triplex and quad theatre
everything with smaller seating capacity
and automation.
Ever since the war years, we have been
playing to less and less people. The only
reason this has never shown itself properly
on the balance sheets is because we have
been increasing theatre admissions correspondingly.
We know the public wants all modern
conveniences, such as good seats, good air
conditioning and good surroundings. They
want plenty of free parking. This we must
do to keep up with our competition which
is all types of outdoor attractions and television,
which are not going to go away.
If you will just look back on the past
history of our industry, you will see that we
always have overcome our obstacles and
wc have had many of them.
Finally, Hollywood is starting to clean
up its old, antiquated means of making pictures.
You virtually can produce a picture
today without any studio whatsoever.
Modern lighting facilities, sound recording
and "fast" film are letting you make a picture
complete in its actual locale.
Pictures arc for the whole world and
up with what we consider some of the liveliest
and most intriguing ads, press books,
publicity and promotion in the business.
We are here for the long pull, right
through the Seventies and beyond. We have
built our organization carefully, using modern
techniques, adding only what would help
the largest part of each dollar be seen on
the screen. We are the first company to
have its international headquarters in the
Los Angeles area. Liaison between sales and
production must be close as possible, preferably
under the same roof. At American
International they are within 100 feet of
each other.
Every day we read of production cutbacks
by some other studios, of postponed or cancelled
films. We are in the business at American
International of making sure that films
are made. We don't have sound stages and
we don't want them, because generally
speaking the best motion pictures are made
where the action really is, where life really
is. But to assure a steady flow of product we
have our own story department, own editing
department, own production department,
own advertising and publicity department,
own art department, own print department
and our own financing arrangements.
We would like to welcome any of you who
read this to help us keep timely and fulfilling
by contacting us and telling us what you
believe audiences would support. Our ears
are always turned toward you, because you
are where the tickets are sold—or not sold.
We promise to give serious consideration to
your suggestions as to subjects, "slants,"
stars and stories.
American International has a goal for the
Seventies—to be able to release at least one
good picture every week. Will you help us?
there is no reason why you can't make
them anywhere in the world. The 30-35
per cent overhead charged against motion
picture production by the big studios is
finally breaking up. The cost of distribution
or the selling of the picture wholesale has
also been out of proportion. When you
look at these two items, you can see that
on every dollar earned on a motion picture,
over one-half of it is overhead that
could be drastically reduced. This is being
done the "hard way" by having the film
company sustain heavy losses.
The $2,000,000 ceiling placed on many
pictures by the big studios today will result
in more profit for them and more flexibility
in their terms to the exhibitors.
There is no more room for the $10,000,-
000-and-over budget films. There is no more
room for the $1,000,000 per picture star.
If they are that good, let
them gamble with
an ownership in the picture but with every
cost within reason so they can make a profit
if exhibitors make a profit
This is a great business and it always will
be a great business. We have to move with
the times and change, and those who don't
will eventually be left behind.
40 BOXOFnCE :: July 20. 1970

!
FIFTY YEARS
YOUNG
THAT'S BEN SHLYEN
AND BOXOFFICE...
The perennial partners
in all that's good
for our industry!
PACIFIC THEATRES
DRIVE-IN THEATRES
CINERAMA THEATRES
WALK-IN THEATRES
WILLIAM R. FORMAN
PRESIDENT
BOXOFFICE :: July 20, 1970 41

Diversified Fare for All Patrons
Will
By JAMES H.
Insure Better Business
NICHOLSON
President, American litterrurtional Pictures
ELECTIVITY is the secret for the
Seventies, as far as American International
Pictures is concerned. Business is
good and will be better if we and other
fihnmakers are more careful in our selection
of topics and in bringing them to the
screen with quality.
American International is careful not
to just make a slate of pictures. Instead we
try to have a diversity of entertainment ready
to meet the needs of all exhibitors and all
audiences. Everything from "Count Yorga
Vampire" to "Wuthering Heights," from
"Angel Unchained" to Bette Davis in "Betty
and Claude." from "Up in the Cellar" to
Cliff Robertson in "I Shot Down the Red
Baron—I Think."
People throughout the world are becoming
increasingly interested in a broader range
of subjects. This is good for society, we
believe, and good for the entertainment
business.
Theatres are here to
stay.
Latest statistics show that the construction
rate for conventional hard-top houses remains
satisfactory, that drive-ins are mushrooming,
and that the new mini-theatres are
popping up everywhere. That's because people
have discovered they find types of entertainment
and quality of entertainment in
motion picture theatres that isn't available
elsewhere.
People must be made to realize more fully
than they do now that for complete "freedom"
they must get out of their homes
and into surroundings where their diversion
JAMES H. NICHOLSON
is provided under ideal conditions, where
they will not be interrupted, and where they
may meet other interesting people. Television,
with the interruptions that are the
part of almost any household, and with the
frequent breaks for ads and announcements,
is not the equivalent of going out to the theatre.
And what is shown in theatres is not
likely to be seen in the same form on television.
Speaking for American International,
which was founded by and is being operated
by men who know exhibition and the needs
of theatre owners, product will always be
created to pull people to the movies. We are
special
conscious—and always will be—of the
necessity of including ingredients in our
films that will be like magnets. By this we
mean special scenes, special songs, special
"names," special subjects, special ads and
campaigns. Theatres—and the product
to attract large audiences to them—will
be of prime concern during the ten years
ahead.
Inventions, improvements and fads of
many kinds will challenge exhibitors for the
public's dollars. We believe that well-operated
theatres in the right locations and playing
provocative pictures will be more successful
than ever.
Motion picture companies everywhere are
striving as never before to create unusual
entertainment that covers a broad spectrum
of audience interests. At American International
we are trying to have exciting entertainment
ready for those who prefer uninhibited
versions of the classics, like "Wuthering
Heights" and "Murders in the Rue
Morgue," or youth dramas like "Angel Unchained"
and "Beach Bum," or sex comedies
like "Up in the Cellar," or bizarre subjects
like "do Sade '71."
Whenever possible we will try to embrace
several "audiences" at once, as we
hope to achieve with "Betty and Claude,"
which will star Bette Davis in a young-atheart
action comedy directed by Gerd Oswald.
"When the Sleeper Wakes," based
on the H. G. Wells novel, has similar multiaudience
potentialities.
Tomorrow looks good. Exhibitors and
producer-distributors working enthusiastically
and imaginatively together will continue
to enjoy success and will provide more enjoyment
than ever for a responsive public.
And dedicated publications like Boxoffice
will continue to do their part in making this
possible.
THE GASLESS MOTOR
Mechanical and electrical engineers have made some
wonderful improvements in the gas engine . . . But. they
have not yet contrived the device that will run without
any fuel at all. The gasless motor is akin to perpetual motion,
a thing to be dreamed of, but never realized.
The motion picture theatre that will run by itself is
in the same class.
Too many theatre owners are of the opinion that a
moving picture theatre is an automatic piece of self-feeding
machinery—they expect it to conduct itself with practically
none of their own attention. It seems that many
managers feel that everything has been done when they
provide a picture and unlock the doors. A few businesses
that can so be conducted and "get by" are only those
which deal in necessities, and even then a substantial
profit depends largely upon the amount of service that
accompanies the commodity.
The product of the theatre is not a necessity. For years
people survived without it and they can continue to do
so. However, it can be presented in such a way that it will
vie successfully with other semi-luxuries in the event of
competition.
To win the greatest returns from the business of entertainment,
one must present a good product, accompanying
it with service, and keep people informed regarding
both.
Just because a theatre is the only one in towni does
not imply an aBsence of competition. The lone theatre has
enough opposition to tax the full ability and demand the
full attention of the man who runs it. Every other product
bought is just so much competition and the possibility
of diverting money spent elsewhere into the coffers
of the theatre depends entirely on the extent to which
the public can be made to desire entertainment over
things they may be inclined to buy.
The task then is to keep everlastingly at the job of
popularizing your theatre and the pleasure and instruction
it gives. This is a man-size job and will pay well for
the effort expended.
Again, the theatre is not a gasless engine—it requires
fuel and lots of energy. Human energy i.s the fuel.
BEN SHLYEN in
The Reel Journal
June 16, 1923
42 BOXOFHCE :: July 20, 1970

BEST WISHES
and
CONTINUED
SUCCESS
BEN
to
SHLYEN
dn(
BOXOFFICE
MAGAZINE
Congratulations on Your
50th
Anniversary
International Alliance of
Theatrical Stage Employes and
Moving Picture Machine Operators of the
United States and Canada
Affiliated with the A.F.L.-C.I.O.-C.L.C.
Representing Craftsmen Employed in Production,
Distribution and Exhibition in the
Entertainment Field
RICHARD F.
WALSH
International President
Suite 1900
1270 Avenue of the Americas
New York, N. Y. 10020
JOHN A. FORDE
General
Secretary-Treasurer
BOXOmCE :: July 20, 1970 43

—
Recapturing Lost Audience Ranks
As Top Challenge for Future
By BURTON E.
ROBBINS
President, National Screen Service Corp.
IpNTERING THE SUMMER of 1970,
JIL4 our theatrical film industry finds itself
faced with several problems, all of them
serious. But one problem we are confronted
with is especially grave. We have lost an
audience—a national audience.
During the course of the half decade,
from 1965 until today, our theatre attendance
has been slipping away, slowly, of
course, but ever so surely. Unfortunately,
our industry has always been remiss in its
failure to gather and analyze intra-industry
statistics. Perhaps we, as an industry, are
so "secretive" in our procedures that we
refuse to contribute to such a worthwhile
common effort. However, whatever the excuse
may be, the film industry suffers. During
recent years, we have all shared in a
false optimism generated by soaring admission
prices, prices that have duped us
into believing the American people were returning
to the motion picture in sizeable
numbers. Nothing could have been more
misleading.
Today, as we all know, the overwhelming
percentage of moviegoers are less than 25
years of age. Now, I'm not suggesting there
is anything wrong with such an audience, in
itself. What is wrong—decidedly wrong—is
that we've allowed ourselves to lose the
over-25 audience—a "mere" 100,000,000
potential patrons. Of course, the competitive
BURTON E. ROBBINS
entertainment medium of television has lured
great numbers of us "old folk" out of the
theatre and into our own bedrooms. And,
many of the best creative films are aimed
directly at tbe youngsters, with the over-30
group not only ignored, but frequently insulted,
or as the kids phrase it—
"put down."
But the real reason we've lost a national
audience for theatrical films is that we
haven't worked to keep it.
In this business,
Film Appeal to Masses, Popular Prices
Needed to Keep Exhibition Healthy
By T. G. SOLOMON
President, Gulf States Theatres, Inc.
I
HAVE BEEN in the motion picture
industry all of my life and have always^^l^c/i
enthi^astic about the business
and our industry as a
whole. As far as the
future of our industry
is concerned, I am as
enthusiastic now as I
ever was about the
great future it has.
Certainly, we all
realize that we are
having our problems
with X and R pictures,
but I personally feel
T.G. Solomon
^^^^^ -^ ^ ^^^j^^ ^f
time this class of picture will go by the
roadside. I hope so anyway. I do know
that we do not need the X type of picture in
order to be a healthy industry and to make a
profit in this business.
44
I am sure, in the future, in some situations,
as has already happened, that there
will be an over-seating of some of our
towns. This is not healthy, but I do believe
that, with the high cost of building and
operations, the amount of theatres being
built in the future will certainly slow down,
especially in situations where there are too
many seats anyway.
I personally am glad that the business is
steering away from roadshow attractions. I
realize in the past few years that too much
emphasis has been put on this class of
movie and, long-range, it is not healthy for
the industry. We have to appeal to the
masses at popular prices. This is what made
the industry popular, and this is what will
keep us popular.
Motion pictures are and will
continue to
be the greatest form of entertainment for
the American public.
we are presumed to be Showmen. And yet,
how many of us have been behaving like
Showmen in recent years? Does a Showman
decimate his advertising budget and then
complain because his latest releases aren't
playing to SRO audiences? Does a Showman
build a handsome, half million dollar shopping
center theatre and then turn it over
to a $100 per week manager, who, even if
he is
talented and ambitious, has no authority
whatsoever to spend a dollar and even less
authority to develop local promotions? The
answers to these and similar questions must
be an emphatic NO. Showmen are salesmen,
and creative selling means that every
available selling tool is utilized in the
constant struggle for sales achievement.
Proper AdvertiMng Essential
Now, some of you reading these words
are going to knowingly smile and say to
yourselves that Burton Robbins is using
these few paragraphs to shill for National
Screen Service. And, it's perfectly true. I
would strongly urge every exhibitor to use
the most effective coming attraction trailers
and advertising accessories. Why? Because I
have a strong personal conviction that such
items are the finest available promotional
tools for exhibitor and distributor alike.
Naturally, the increased use of trailers and
accessories can only help my business. But,
be warned—a failure on your part to use
them may well be disastrous to both our
enterprises. Showmanship doesn't end with
the signing of a trailer service contract.
Showmanship is and must be a way of life
hopefully,
your life.
No article appearing in the Fiftieth Anniversary
Issue of BoxopncE should fail to
contain some reference to the magazine itself
and more particularly to its dynamically
young publisher, Ben Shlyen. I use the
words dynamic and young purposely, for
although Ben is simultaneously celebrating
his own Golden Jubilee of industry service
and dedication, he is far younger than most
film executives half his age. I am convinced
that Ben Shlyen's dedication to the service
of this industry is what has kept him young.
'Be a Giver* Lifetime Credo
In Seventeenth Century England, philosopher
and writer Francis Bacon said it best,
"I hold every man a debtor to his profession,
from which as men of course do seek
to receive countenance and profit, so should
they in duty endeavor by way of amends,
to be a help and ornament there-unto." In
simple terms, don't be only a taker—be a
giver. Ben has indeed given of himself, and
the amazing fact is, the more one gives to
one's profession, the greater the benefits one
receives in return. This has been the Boxoffice
credo for half a century. Likewise,
it has been our credo at National Screen
Service for half a century plus one year.
all of us would faithfully follow this philosophy
of giving rather than taking, the dark
days of 1970 will soon be followed by the
brightest dawn.
BOXOmCE :: July 20, 1970
If

Congratulations
on a half cenfury
of
dedication
fo our great industry
John Wayne
BOXOmCE :; July 20, 1970 45

Real Entertainment Still Is Key
To Attracting
By JOSEPH M. SUGAR
President, Cinerama Releasing Corp.
LTHOUGH THERE are currently
more prophets of doom, particularly
in financial circles, than in recent years,
prosperity for the motion picture industry
in general for the '70s potentially is greater
than ever before. It is not necessary to go
very far to justify these facts, as pictures today
are grossing more than ever in the history
of the industry. In making this statement,
I am certainly cognizant of the fact
that over the years we have always had unsuccessful
films and undoubtedly will have
them in the future, but the winners in many
cases more than compensate for all of the
losers.
To forecast a prosperous future without
problems again would be foolish since, as
every industry, we have and shall have
our share of difficulties. High costs of
operating, fantastically high negative costs
and product acceptability throughout the
world market are only some of the factors
that must be dealt with, but I am confident
that, as an industry, each of these will be
dealt with and handled in a businesslike
way. It is already evident that there are
streamlined ways of distribution and it is
becoming apparent that there are many
ways for films to be produced at more
Big Audience
JOSEPH M. SUGAR
economical costs with an eye towards the
world market.
We, at Cinerama, have great faith in
the future of the industry, since our contention
is that people today, possibly more
so than ever, need to escape from the economic
and political problems that are con-
Product Shortage Seen As Temporary
As Film Companies Gear Programs
By SAMUEL H. CLARK
Group Vice-President, Non-Brcodcast Operations
American Broadcasting Companies
[OTION PICTURE exhibition has
been transmitting distress signals
concerning what it believes will be a critical
> shortage of product.
This distress seems to
be more acute because
of the belief that this
shortage may not be
fjf .p just temporary.
I have just returned
\ from a visit to Hollywood
where, because
of our company's in-
^ >^^^^H tense interest in exhie
I VI r^ I
bition, I made it a
Samuel H. Clark ... ... ... „
pomt to visit with all
of the major producers, in addition to looking
at and analyzing our own company's
forthcoming theatrical features.
As a result of meetings and discussions
with all of these major producers, my own
product shortage fears have been minimized.
My analysis indicates that most of
48
the major producers are proceeding with
full steam ahead and that the few who
have recently run into what appeared to
be serious problems seem to be well on
the way to solution and gearing up to
solid production programs.
While I believe there will be a temporary
shortage of supply from major producers
in 1971, I also feel there is a good chance
that the newcomers in production, including
our company, will
take up a substantial
portion of this slack. And I also believe
that, before the end of 1971, all of the
major producers will be back in full production
and release bloom.
Helping my optimism is the fact that all
producers have at last recognized the evils
of extravagance in the cost of production
and that production cost no longer has any
relationship to boxoffice potential.
1 can only add that I came away from
Hollywood with sincere confidence in the
future of theatrical production and, since
product is the stock in trade of exhibition,
my confidence extends to the good health of
motion picture exhibition.
stantly with us. Motion pictures certainly
provide that escape. ENTERTAINMENT
is still the keynote of how to bring people
to the theatres and this covers a very broad
field. It is not necessarily nudity or vulgarity;
in fact, quite the contrary, since we
are currently seeing escape-type pictures
doing the biggest business. At Cinerama, we
feel fortunate in having a diversified program
of pictures that should have a broad
scope of appeal to all audiences.
'Norway' for Entire FamOy
In "Song of Norway," certainly, we have
a motion picture aimed at an audience
from six to eighty in which the charm of
the people, the magnificence of the scenery
and the beauty of the actual location all tie
into what we feel is a huge package for
the family. It is also a film that we feel the
industry as a whole can be proud of.
In James Clavell's "The Last Valley,"
we have a film of huge scope, starring
Michael Caine and Omar Sharif, and a picture
that features, in addition to huge scope
and magnificence of background, a tremendous
drama which should be in contention
for many nominations at Academy
time.
We also are happy to have forthcoming
in our lineup, "Fools," directed by Tommy
Gries, starring Jason Robards and Katharine
Ross, coming directly off "Butch
Cassidy." This is a contemporary love story
and we feel quite optimistic about its future.
In Josef Shaftel's production of "Say
Hello to Yesterday," again we feel that, in
the casting of Jean Simmons and Leonard
Whiting, there's a magic of chemistry that
should make this a commercially acceptable
and pHJwerful film. This is the first important
role that Whiting has had since his huge
success and acceptance by the public in
"Romeo and Juliet."
Another film that will open shortly and
which we feel will reach the mass public
with great acceptance is "Lovers and Other
Strangers," and if the California and New
York sneak previews on this picture are
any indication, it looks like a boxoffice
bonanza.
Mass Appeal in 1971 Slate
Our schedule for the year '71 features
many other fine pictures of a diversified
nature and all, hopefully, having a mass
audience appeal and acceptance.
One closing thought, which I pose to the
industry in general—Over the years we
have created and developed our industry
patronage from the young. If we are to
continue to develop the children of today
into the ticket-buyers of tomorrow, we
had best make pictures that can be shown
to them and not the kind of pictures which
will keep them out of the theatres due to
their permissive subject matter. We certainly
owe this to ourselves and to the stockholders
of the various companies.
BOXOFHCE :: July 20. 1970

In an industry which is the backbone of all the frontiers of modern electronic
and visual communication, full
recognition must be given to the many pioneers
who built the motion picture industry during the past decades. When the 50
years of Ben Shlyen's contributions as editor and publisher of BOXOFFICE
MAGAZINE are recorded, it will read:
^'^
"He reflected with great honesty and clarity for half a century
the world^s most dynamic force— motion pictures."
CONGRATULATIONS, BEN SHLYEN, FOR A GREAT JOB!
HOLLYWOOD INTERNATIONAL FILM
CORPORATION OF AMERICA
it
EASTMANCOLOR
"one of the big grossers"
"a delicate film now making a lot
of money for a lot
of people."
"I AM CURIOUS, TAHITI"
— hotter than the islands
"REFINEAAENTS"
— is it a perfect way for love?
C. TOBALINA
1044 South Hill Street
Los Angeles, Calif. 90015
(213) 749-2067
BOXOFnCE :: July 20, 1970 47

I
OCIOLOGISTS,
Harmony in
Industry Branches
Essential to Over-All Success
By STANLEY H.
DURWOOD
President, American Multi Cinema
urbanologists and
economists all predict that the decade
of the^'TfOs will b.^ the era of greatest leisure-
" ' '
time entertainment
growth in the history
of this country. The
motion picture indus-
^
\
try presently stands
on a precipice of being
mi "-- -^ in the forefront of
all amusement media
'" capitalizing
^^ ^^^
on the
opportunities
^^^ ^('"k. which
|H^ ^^H^ ^''' ^^ available.
„.,.,_ , During the forth-
Stanley H. Dnnvood . .
^
commg decade onehalf
of this nation's population will be under
the age of 30. TTie growing interest of
young people in motion pictures is evident.
Many universities have established courses
and programs on the history and science of
motion picture production, and our own attendance
figures are the best indicators of
this fact. We must be able to continue to
develop during this decade the interest of
our young people in the movie industry.
The success or failure in achieving this
goal depends on the ability of all three basic
branches of our industry— production, distribution
and exhibition—in being able to
work together. History has demonstrated to
us that if one of these elements fails to meet
its responsibilities the other two cannot succeed
on their own.
As an example, I am convinced that exhibition
was equally responsible with all the
other elements combined for the great decline
in movie attendance during the 1950s.
Exhibition failed to recognize that the public
did not desire to continue to attend theatres
which were old and had never been remodeled,
many of which were also located
in depressed inner-city areas. When exhibition
woke up to this fact and began the
wave of construction of new theatres, approximately
ten years ago, the decline in
movie attendance was arrested.
In the same respect, production's disregard
of financial economics in favor of artistic
and creative license in the latter half
of the past decade has been the prime cause
of the unstable position presently facing our
industry. No industry can exist when the cost
of producing its product exceeds the demand
therefor.
Today, my greatest fear for the future
resides in the area of distribution. I continually
hear and read about distribution being
primarily concerned with reducing its
overhead to a bare minimum, and I hear
very little about distribution creating new
means of marketing for motion pictures.
Per se, cost reduction is not the answer, cost
effectiveness is.
Distribution appears to be relying on increasing
its revenue by increasing its film
rental terms rather than distribution concentrating
its efforts on creating new patterns
of exhibition and new concepts of
advertising. I believe that, if the distributors
would concentrate more effort on the latter,
higher grosses would be created and greater
film rentals would be earned.
The distributors' advertising departments
continue to use the same formats for each
picture, and I think pictures are selling
themselves primarily through word of
mouth. Cooperative advertising between distributor
and exhibitor appears to be becoming
a discussion of dollars rather than
a discussion of ideas, and the promotion and
advertising of each picture is bebg placed
solely in the hands of exhibitors' advertising
staffs. Communication must be reestablished
in this area, and showmanship must be redeveloped
between the two groups.
We cannot lose sight of our primary goal
which is to bring more people into the movie
theatre. If we recognize that this goal can
only be achieved by the interdependence
of each branch of our industry, we can meet
the challenge of the '70s.
^'^SS^^'iyx^A^w
Continued Success
to
BEN SHLYEN
A man to whom the entire theatre industry is
indebted as the real true "voice" of all exhibitors,
producers and distributors alike.
His leadership in the trade paper field has
never been excelled by anyone.
His helping hand to me—in my early days of
production, distribution and exhibition will never
be forgotten.
LIPPERT
THEATRES
48 BOXOFFICE :: July 20, 1970

WE ARE PROUD
TO JOIN IN
THE
50TH ANNIVERSARY
CELEBRATION OF
(l2>en
S^hti^en
AN D
BOXOFFICE
BEST WISHES FOR MANY
MORE YEARS OF SUCCESS
Mercantile Bank and Trust Co.
1119 WALNUT ST. KANSAS CITY. MO.
Member of Federal Deposit Insurance Corporation
BOXOFHCE :: July 20, 1970 49

.•
NATIONAL OFFICE;
250 WEST S7th STREET
NEW YORK, N.Y. 10019
(212) 757-0270
WILL ROGERS MEMORIAL FUND
OpCAQling ^e finleAfainwenl-Comwuntcations ^hdusUye WILL ROGERS HOSPITAL
Ole O'DONNELL MEMORIAL RESEARCH LABORATORIES Q/icfDlie WILL ROGERS TEACHING INSTITUTE at ^mac aPafee.>jV(A/
TO BEN SHLYEN...
On the 50th Anniversary of your outstanding service to the
entertainment industry, may we wish you yet another 50 years
of equally fine service, with its attendant high regard of
all your peers.
Through the years, you have been among the leaders of this
industry who have encouraged and supported the efforts of
those responsible for the growth and development of the Will
Rogers Hospital ... and the entire Entertainment-
Communications Industry is grateful to you for this dedicated
assistance
Indeed, your influence has been manifest from the beginning
of our present Will Rogers Hospital, back in the bof s. Since
that time, you have continually devoted your unstinted efforts
to the welfare of the Will Rogers programs of Healing, Research,
and Teaching-Training ... being one of the most exceptional
of the many friends of Will Rogers.
All are especially grateful to you for your exemplary record
of ready cooperation in promoting all the interests of Will
Rogers ... and for your very tangible concern for the
continuing development of the Will Rogers Hospital, its
O'Donnell Research Laboratory, its Montague Memorial Library
and Study Center and the Samuel Rosen Pulmonary Function
Laboratory
For your many years of this selfless service to your Industry
fellows and all mankind, we salute you. For being the
wonderful person you are, we love you.
THE BOARD OF DIRECTORS
WILL ROGERS MEMORIAL FUND
50 BOXOFFICE :: July 20, 1970

—
CONGRATULATORY MESSAGES
I am very happy to pass on to you my personal congratulations
on the 50th anniversary of your invaluable publication.
The exhibitors of America join me, I know, in this same sentiment.
I know that Boxoffice will be a potent force for industry
good in the future, just as it has always been in the past.
NATIONAL ASS'N OF THEATRE OWNERS
Eugene Picker, President
///
Boxoffice describes itself as being "The Pulse of the Motion
Picture Industry"—and truly it has been just that throughout
its long and distinguished life of 50 years.
To my friend, Ben Shlyen, publisher and editor-in-chief of
Boxoffice, I extend my heartiest congratulations upon reaching
this milestone . . . but more important, I think all film
people should congratulate Ben for the consistent editorial
courage he has shown through the years in behalf of our industry—and
for the many significant contributions his publication
has made in fostering a better understanding of what
goes into this will-o-the-wisp, mercurial business of making,
selling and showing motion pictures.
A "well-done" from me and all of my associates at 20th
Century-Fox to both Ben and Boxoffice and may you both
enjoy many, many years to come with continued success.
20TH CENTURY-FOX FILM CORP.
Darryl F. Zanuck, Chairman of the Board
and Chief Executive Officer
///
You are one of the truly great pioneers in the motion picture
field. Your publication, Boxoffice Magazine, has been of
great value to the industry over the years.
There are many, like myself, who are unable to personally
tell you how much your work over the years is deeply appreciated.
AMERICAN BROADCASTING COMPANIES, INC.
Leonard H. Goldenson, President
///
As spokesman for one 50-year-old company, it gives me a
great deal of pleasure to congratulate the chief executive of
another Golden Anniversary organization and to wish you and
your publication continued success and prosperity.
To say that Boxoffice has rendered an invaluable service to
the film industry throughout its history is to understate the
obvious. With its Canadian section and its in-depth coverage
of your own domestic scene, Boxoffice has been second to
none in keeping members of the Canadian film industry fully
informed.
FAMOUS PLAYERS CANADIAN CORP.
George P. Destounis, President
///
I have come to realize the important role which Boxoffice
plays in the international motion picture industry and am
delighted to offer my congratulations to Ben Shlyen on the
golden anniversary of the publication.
My hope is that Ben Shlyen and Boxoffice continue as
powerful factors for many more years, and that Ben enjoys
good health to guide the destinies of his dynamic journal.
ASSOCIATED BRITISH PICTURE CORP., LTD.
Bernard Delfont, Chairman and Chief Executive
The Walt Disney organization would like to offer a most
sincere expression of congratulations to you and to Boxoffice
on the important occasion of your 50th anniversary as publisher
and editor-in-chief.
It is indeed a long and distinguished career of service to a
great industry upon which you are able to look back and one
that should give you a great feeling of accomplishment.
All good wishes to
WALT DISNEY PRODUCTIONS
Donn B. Tatum, President
///
Ben Shlyen on the completion of half-acentury
of outstanding service to the motion picture industry.
His contribution to the development of international film trade
journalism has won him respect and admiration on both sides
of the Atlantic.
THE RANK ORGANIZATION, LTD.
John Davis, Chairman and Chief Executive
I
///
understand you are celebrating your 50th anniversary, so
I'd like to join the many thousands who will be congratulating
you.
Over here we all appreciate very much indeed your great
interest in the British film industry, of which you have been a
staunch supporter for many years.
HAMMER FILMS
Sir James Carreras, Managing Director
///
A half-century of service to the film industry and its vital
tradepress is no mean achievement and I'd like to say to Ben
Shlyen how much we at Pinewood regard him as a friend. I
was really impressed by the Boxoffice of May 18 to read the
Kansas City report of the testimonial to him and of his 2,500
weeks of publication and "2,500 editorials."
Naturally, it is of great importance to Pinewood to have its
activities reported in America and Ben's Boxoffice has always
given us a fair "crack of the whip." Though I have not personally
met Ben, his ambassador in London, Tony Gruner, is always
around at the right time and place doing his job of work
communicating. And that's what our business is all about.
PINEWOOD STUDIOS
E.A.R. "Kip" Herren, Managing Director
///
What a wonderful thing—50 years in the business.
My warmest congratulations.
UNITED ARTISTS CORP.
David Picker, President
///
Few individuals have done as much as you to provide the
exhibitors of America with a continuous supply of the reliable
information which they find so necessary for the proper conduct
of their business.
Please accept my heartiest congratulations on the 50th anniversary
of your fine publication. I know it will continue to
flourish and render the same excellent service for many years
to come.
NATIONAL ASS'N OF THEATRE OWNERS
Julian S. Rifkin, Chairman of the Board
51
BOXOFFICE :: July 20, 1970

!
Congratulations to Ben Shlyen and to BoxomcE. May each
week be better than the last and your run go on forever.
NATIONAL GENERAL CORP.
Eugene V. Klein, Chairman of the Board and
Chief Executive Officer
///
For you to be chosen as "Pioneer of the Year" by the
Motion Picture Ass'n of Greater Kansas City is a distinction
which brings great honor to you—and to the Association
itself. All of us in the motion picture industry share with the
Association in its unanimous and most meritorious selection
of you as the designee of the annual "Pioneer of the Year"
Award.
Your devotion and dedication to our great industry, and
your efforts on our behalf as exemplified in your fine, informative
and helpful BoxOFFiCE Magazine are known and appreciated
from coast to coast.
For all of us at National General and myself personally, I
congratulate you and wish you good health, much happiness
and many continued productive and successful years.
NATIONAL GENERAL THEATRE CORP.
Nat Fellman, President
///
I can't think of anything more fitting than the decision made
by the Motion Picture Association of Greater Kansas City to
designate you "Pioneer of the Year."
You are in every sense a "pioneer," which to me means a
person not only of experience but most particularly of vision
and courage. Your devotion to this cockeyed business of ours
is nothing short of inspirational and the tenacity and wisdom
with which you pursue your role as editor and publisher of
BoxoFFTCE Magazine has made this publication one of the
landmarks of the motion picture business.
20TH CENTURY-FOX FILM CORP.
Jonas Rosenfield, Jr., Vice-President
and Director of Advertising, Publicity, Exploitation
///
It is an honor for me to be among the many friends who are
honoring you.
The "Pioneer of the Year" award could not have a more
distinguished and worthy recipient.
Your 50 years of service to our industry will never be forgotten.
All of us owe you more than gratitude, more than
praise—we owe you more than there is to express in words.
May I personally say that you have my profound respect for a
job well done.
Congratulations
WOMETCO ENTERPRISES, INC.
Mitchell Wolfson, President
///
I haven't known you 50 years, but 1 have had the equivalent
of 50 years of pleasure in my brief association with you.
You are a great credit, indeed, to the motion picture industry
and all of us are so very proud of you. Your Boxoffice has
always been an outstanding trade magazine and is perhaps
read by more exhibitors in America than any other, all due to
your personal and sensitive supervision over its content.
I wish you years and years of continued good health and
success
METROPOLITAN THEATRES CORP.
Sherrill C. Corwin, President
///
My heartfelt congratulations to you and BoxoFFiCE on
the celebration of your .SOth anniversary of service to the
motion picture industry.
From all of us at General Cinema our sincerest wish that
you and Boxoffice will long continue as an integral part of
our wonderful industry.
GENERAL CINEMA CORP.
Richard A. Smith, President
Boxoffice and Ben Shlyen are so synonymous you are both
addressed lovingly and devotedly. Fifty years is a long, long
time for anything to endure—man or magazine. But the stability
is in the integrity of the man and the man is you.
Admiration is one thing and affection is another. You earn
both from those of us privileged to share your friendship, to
be impelled by your optimism, to heed your admonitions and
to be beneficiaries of your services.
Ben Shlyen exceeds the boundaries of our industry. He is the
towering champion of what's right for business and commerce
and men and ideas, and so is his ever-loving Boxoffice.
PACIFIC DRIVE-IN THEATRE CORP.
Robert W. Selig, Executive Assistant
to the President
///
At the recent NATO convention in Washington, D.C., the
National Association of Theatre Owners was delighted to honor
you for your great contributions to the motion picture industry.
It is our pleasure to salute you on the occasion of your award
by the Motion Picture Ass'n of Greater Kansas City. You truly
are a "Pioneer of the Year." Your thousands of friends in
exhibition send you their best wishes.
NATIONAL ASSOCIATION OF THEATRE OWNERS
Joseph G. Alterman, Executive Director
///
How smart it was for the Motion Picture Ass'n of Greater
Kansas City to choose you as the Pioneer of the Year!
For more than 50 years, your tradepaper has been honoring
our industry and now our industry finally is honoring you.
I think, though, that there is something more important about
this honor than the mere fact that you have been publishing
so successfully for so long. And that important something is the
fact that in all your years of getting out a tradepaper, you have
never hurt anybody deliberately and have never done anything
except aid the industry you love. In these rough times most
of us are experiencing difficulty finding our real friends. All
of us are fortunate to include you as one of them.
Congratulations, Ben. You well deserve the accolade "Pioneer
of the Year!"
COLUMBIA PICTURES
Robert S. Ferguson, Vice-President
in Charge of Worldwide Advertising,
Publicity and Exploitation
///
I was delighted to learn that you were honored as Pioneer
of the Year by the Motion Picture Association of Greater Kansas
City, and I wish to add my warmest congratulations.
If any individual in any region of the country deserves
a special tribute from his industry colleagues, Ben Shlyen is
that person.
One cannot begin to enumerate your contributions to the
motion picture industry over the past 50 years. As an individual
and as editor-in-chief and publisher of Boxoffice, you
have, and continue to occupy, a special place both as a pioneer
and as a mentor.
It has been my privilege to have known you personally
and professionally for more than 20 years, two decades covering
some of the most significant and far-reaching changes in
our industry. BoxOFFicE under your dedicated stewardship has
not only scrupulously chronicled these developments, but has
also offered valuable guidance to its thousands of devoted readers,
including myself.
On a personal level I have always found you most helpful
and cooperative.
My colleagues at United Artists join me in extending our
best wishes for your continued success as an editor and publisher
and as a valued member of the Greater Kansas City
community.
UNITED ARTISTS CORP.
Fred Goldberg, Vice-President
52 BOXomCE :: July 20, 1970

Congratulations upon the celebration of your 50th year as
editor and publisher of Boxoffice Magazine!
I, too, will celebrate with you because it is 50 years since I
had the pleasure of meeting Ben Shlyen for the first time. And
I must tell you that you and your publication played a great
part in the success of my first company in Kansas City, the
Midwest Film Distributors. It was The Reel Journal, as I remember
it, that gave me the big double-page spread when we
announced our new company back nearly 50 years ago.
I have cherished my acquaintance with you and Qara over
the years and you have been a most constructive force in our
industry. Always standing for things that are right. Always
standing for clean, family entertainment. For this, all of us in
the distribution and exhibition business owe you a real debt
of gratitude.
In closing, I
want to thank you for the cooperation that you
and your publication have always given me in my various
endeavors in this industry. I am very happy that the Motion
Picture Ass'n of Greater Kansas City honored you as its
"Pioneer of the Year."
COMMONWEALTH THEATRES, INC.
Elmer Rhoden, Sr., Chairman of the Board
///
I was tremendously pleased to hear that the Motion Picture
Ass'n of Greater Kansas City has chosen to honor you as its
1970 "Pioneer of the Year." The award takes on even greater
meaning when you consider that they are honoring one of their
own, a resident of Kansas City, yet a person who has made an
immense contribution to our industry nationwide.
I have been around the Disney organization for a few years
myself, but it is still staggering to think that you have given
more than 50 years of your life to our industry.
You know how we have relied on BoxoFFlCE Magazine
through the years and the publication just wouldn't be the
same without you, so keep up the good work.
Again, my congratulations. I can't think of anyone more
qualified to receive the "Pioneer of the Year" award than yourself.
WALT DISNEY PRODUCTIONS
E. Cardon Walker, Executive Vice-President
///
By resolution of the board of directors, the exhibitors of
Michigan warmly salute you and gratefully express our appreciation
for your half-century of dedicated, devoted, distinguished
service to the motion picture industry.
Ben Shlyen and Boxoffice are synonymous with everything
that is right in our business. Over the years, the perceptive insight
and gentle admonitions of your weekly editorials have
exerted a powerful and beneficent influence upon the affairs
and the destinies of the film industry. The importance of
Boxoffice and of Ben Shlyen to all of us cannot be adequately
expressed nor appropriately acknowledged.
We extend to you and to BoxoFFlCE our congratulations on
attaining this golden 50th anniversary and wish to the both of
you—for our own good fortune—a long life of continued
vigor and achievement.
NATO OF MICHIGAN
Milton H. London, President
///
In this profane age of the motion picture industry, it's nice
to know that a Ben Shlyen exists. In your 50 years in the
movies, you've weathered many changes and cycles. You saw
the silents go. The rise and fall of musicals. The Shirley Temple
cycle—the roadshows—and, oh, so many others.
Ben Shlyen, Bob Hope and John Wayne—and Boxoffice—
are proofs that our industry comes through each crisis.
It is to Boxoffice that every exhibitor turns for knowledge
and inspiration. May its 50 years be just a start. For, as Boxoffice
goes, so goes the industry.
MOTION PICTURE ASS'N OF GREATER KANSAS CITY
Fred Souttar, President
BOXOFHCE :: July 20, 1970
It is with sincere personal pleasure as well as in my official
capacity as president of the Theatre Equipment Dealers Association
that I extend heartiest congratulations to you and to
Boxoffice on your joint 50th "fruitful year" anniversary.
TEDA's entire membership joins me in wishing you and
your staff continued success for many more eventful years, with
much good health and prosperity.
The very worthy contributions you have made to our industry
as publisher and editor-in-chief truly reflect "The Pulse
of the Motion Picture Industry," a slogan exemplifying services
rendered to so many facets of our trade.
THEATRE EQUIPMENT DEALERS ASS'N
George Hornslein, President
///
It is always a pleasure to congratulate those who have devoted
a half-century or more to the interests of an industry and I
am delighted to join your host of friends and admirers in extending
felicitations and good wishes to you on the occasion of
the 50th anniversary of Boxoffice.
Over the span of 50 years and under your able direction,
Boxoffice has contributed much to the growth and vitality of
the motion picture industry.
You and your publication have helped the industry steer a
wise course in solving many of its problems over these many
years and your voice in current industry affairs continues to
be heard and appreciated.
We, as Concessionaires, are extremely mindful of the valued
contribution which the Modern Theatre Section of Boxoffice
has made to our segment of the industry in bringing attention to
your vast reading audience the importance of the snack bar
operation in the theatres.
Congratulations to you and Boxoffice on your 50th! May
you continue to celebrate many more productive anniversaries!
NATIONAL ASS'N OF CONCESSIONAIRES
Julian Lefkowitz, President
///
"Through the Years With Boxoffice" has provided a truly
authentic history of our beloved motion picture industry, and
for this, our entire industry owes you a vote of gratitude.
Never in all these historic years have you lost confidence in
the future of the industry, and you should feel a deep sense of
satisfaction in knowing that you have, through this confidence,
perj>etuated a momentum that has pushed the industry forward.
Your weekly editorials have given guidance and inspiration
to all of us here at Commonwealth. We shall be eternally grateful.
May your wisdom and friendship continue forever.
COMMONWEALTH THEATRES, INC.
Richard Orear, President
///
Congratulations to you and to Boxoffice on reaching your
50th anniversary year.
As you know, I have been in the motion picture industry all
of my life and I have been reading your magazine since I was at
least nine years of age. I look forward to getting it each week
and usually read it from cover to cover.
Again, my congratulations to you and your great publication.
GULF STATES
THEATRES
Teddy Solomon, President
///
Congratulations upon the "Pioneer of the Year" Award.
There is no one in this industry more worthy of this honor.
BLUMENFELD ENTERPRISES
Joseph Blumenfeld
S3

This year you are being honored for "50 years of publishing."
Now, Benny, I ask you, would you call that little rag.
The Reel Journal, a publication? Isn't that mistaking the acorn
for the oak? The Reel Journal, as I recall, was aptly named.
It reeled and tottered from one payroll to the next.
But enough of this nit-picking and hair-splitting. If you say
The Reel Journal was a publication, who am I to say you no?
Whatever it was, it grew into a stalwart maturity. It has provided
a means of communication between the elements of our
industry. It has defended our business against unjust attacks.
It has served many of us with the
inspiration needed for success
in show biz.
Except for you and me, few that today find comfort and
information in the shade of Boxoffice have ever heard of the
acorn Reel Journal from which it sprang. I think it was in 1920
that our trails first crossed. You were trying to breathe life
into something that was to become Boxoffice. I was trying to
sustain life in the long-gone Doric Theatre. I fed you some
printing; you fed me ideas and encouragement. We were two
young fellas getting our feet wet in show biz.
Together we've gone through wars, depressions, recessions
and other calamities. Together we've fought radio, TV and
other tortures of the mind and spirit. While it has been pretty
hectic, it has been exciting and pretty wonderful.
Having survived the worst that can happen to any business,
Boxoffice, on its Golden Anniversary can, I think, look forward
to a golden future. Let's hope, Benny, that you and I can
stick around for a while to enjoy it.
HOWARD E. JAMEYSON
Director and Former Chairman of
the Board of Commonwealth Theatres, Inc.
Ill
On behalf of NATO of Iowa and myself, I
simply desire to
add our note of congratulations to the many which you must be
receiving on your 50th anniversary.
Through the years I have read your analyses of the problems
of our business, also the accomplishments of our great industry.
I know that you have and are giving generously of your
energy and ability in making the next 50 years star-studded
ones.
///
NATO OF IOWA
Roy H. Metcalfe, President
Congratulations on this 50th anniversary of BoxOFFICE
under your guiding hand as editor-in-chief and publisher.
Over this span of 50 years, Boxoffice has become something
of a "Showman's Bible," and we look forward to another 50
years of service to its readers and the motion picture industry.
My best wishes to you and for the continuing success of your
publication.
NATO OF NORTH CENTRAL STATES
Ray Vonderhaar, President
III
I am pleased that during my recent trip to Kansas City, I
had a chance to visit with you and be given a personal guided
tour behind the scenes at Boxoffice Magazine.
It is easy to understand why you were selected by the Motion
Picture Association of Greater Kansas City for its annual
"Pioneer of the Year" award. After seeing your operation and
knowing through the years the value of Boxoffice, it seems to
me that you have been a "Pioneer" for many years to recall.
Messrs. William Forman, Joseph Sugar, Harry Buxbaum and
our entire sales, advertising and publicity staff join me in
wishing you many more years of success and good health.
CINERAMA RELEASING CORP.
Arthur Manson, Vice-President,
Advertising and Publicity
Congratulations and thanks for 50 years of outstanding service
to our industry.
As president of America's oldest exhibitor organization (58
years), it is a genuine pleasure to extend to you our warmest
greetings and thanks from the North and South Carolina exhibitors.
Ben Shlyen and Boxoffice are two names we in the industry
have learned to know, respect and depend upon and we commend
both for a job well done.
Happy Golden Anniversary from all of us.
NATO OF NORTH AND SOUTH CAROLINA
Sanford Jordan, President
///
Congratulations on the 50th anniversary of BoxoffJCE Magazine.
It was a lucky day for the motion picture industry, and particularly
the theatre exhibitor, when you became our champion
50 years ago.
Our best wishes go to you.
NATO OF TEXAS
John H. Rowley, President
III
Throughout the years of motion picture history, no single
influence has been as consistently constructive as the tradepress.
For 50 years you have been recognized as an outstanding
leader in this field.
May your clear and objective thinking continue to guide us
for many years in the future. We need you today more than
ever.
Congratulations, the best of health, and may you continue to
enjoy those rewards to which you are so justly entitled.
///
NATO OF ARIZONA
B. V . Sturdivant, President
Congratulations in great big capital letters on the magnificent
occasion of being honored as "Pioneer of the Year."
If anyone deserves this honor, it is certainly you, Ben, after
50 years (just think of it, 50 years!) in this industry and all
your valuable contributions to it.
I
wish you good health and many, many more years of service
to the industry.
ALLIED ARTISTS PICTURES CORP.
Jack Goldstein, Vice-President
Advertising and Publicity
III
Congratulations on your 50 years in the motion picture trade
publication field.
If there is any better publication in the motion picture field
than Boxoffice, we have never found it. Editorially, Boxoffice
is King and as an advertising medium, it is unquestionably the
Ace.
Take care of your health, keep the pencils sharp and the
presses humming.
Everyone at Hallmark of Hollywood wishes you just as
many more happy, successful years as you may wish. Your
outstanding contributions and services to the motion picture
industry are beyond evaluation.
HALLMARK OF HOLLYWOOD
Kroger Babb, President
III
It gives me much pleasure to offer you and Boxoffice my
sincere congratulations on the occasion of your 50th year of
continuous service to the motion picture industry.
Your contributions to the well being of the industry have
been many, and I hope and trust that you and Boxoffice will
enjoy many, many more years of "continuous service" to
industry.
ALLIED ARTISTS PICTURES CORP.
Emanuel L. Wolf, President and
Chairman of the Board
the
54 BOXOFHCE :: July 20, 1970

Congratulations, Ben Shlyen!
It is a measure of much to realize that an individual has been
a part of an industry for 50 years, but to then evaluate the contributions
of an individual makes time alone less significant.
It is with much pleasure, both as the president of my company
and of TESMA, to offer on behalf of the industry our congratulations!
I want it to be most clear that these feelings do not only
emanate from longevity . . . the true value is predicated upon
valuing the quality of leadership that you and your organization
have so long maintained.
THEATRE EQUIPMENT SUPPLY
& MANUFACTURERS ASS'N
Dick Strauss, President
///
To me, there is nothing more rewarding in a man's life than
the thrill of accomplishment that comes after years of service
to his industry or profession.
Fifty years seems like a very long time—if you're looking
ahead—but in retrospect, it must seem like yesterday that the
first issues of BoxoFFicE went out to your subscribers.
I can't imagine any of them not continuing their subscriptions—and
as long as BoxOFFiCE remains BoxOFFlCE, I
you'll have them for the next "long 50 years."
know
Again, on behalf of NATO of Western Pennsylvania as well
as myself personally, sincere congratulations for a job well
done and my hope for a bright and a still more rewarding
future.
NATO OF WESTERN PENNSYLVANIA
George Tice, President
///
It has come to my attention that Boxoffice and you, as its
publisher and editor-in-chief, will soon celebrate your 50th anniversary.
This is
a tremendous achievement, and as president
of NATO of Northern California, we extend sincere congratulations.
You and your magazine have served the exhibitors of America
faithfully over a 50-year span, and in addition, have done a
good public relations job with groups outside of the motion
picture industry that are particularly interested in movies.
Congratulations on a job well done and best wishes for the
next 50 years.
NATO OF NORTHERN CALIFORNIA, INC.
Richard Mann, President
///
Even though this is the 50th anniversary of Boxoffice, in
these years of affluence, numbers like 50 have little significance.
Therefore, 50 years for Boxoffice may be just the beginning.
This is certainly the wish of all of our exhibitors everywhere.
Since Boxoffice is synonymous with YOU, Long Live the
King!
UNITED MOTION PICTURE ASSOCIATION
Chuc Barnes, Executive Secretary
///
Please accept the heartfelt congratulations of NATO of
Indiana on your 50th anniversary as publisher and editor-inchief
of Boxoffice, the premier trade journal of the motion
picture industry.
Our entire membership joins me in wishing you many more
years of outstanding service to our industry.
NATO OF INDIANA
Richard T. Lochry, President
///
I want to congratulate you on your 50th anniversary as a
tradepress leader in our industry. Your recent award as "Pioneer
of the Year" was fully deserved. More power to you and
I can only wish you another 50 productive years, or as close
to it as you can get. After all, Adolph Zukor is about to make
it, so why can't you?
PRODUCERS GUILD OF AMERICA
Lou Greenspan, Executive Director
BOXOFnCE :: July 20, 1970
NATO of Nebraska salutes Boxoffice on its 50th anniversary
and congratulates you, as its publisher and editor-in-chief,
Ben Shlyen, who was solely responsible for reaching this golden
anniversary.
Many drastic changes have and are occurring in our industry.
Your reporting and editorials have been a great help to
theatre owners and operators in keeping them informed and
abreast of these changes.
We wish you and Boxoffice continued success.
NATO of NEBRASKA
Irwin Dubinsky, President
///
On behalf of the officers and directors of the Theatre Owners
of Georgia we want to extend to you our congratulations on 50
years of dedicated service to the motion picture industry.
We salute your service, which has been above and beyond the
call to duty.
Boxoffice is a magazine the true showman cannot do without
Ẇe wish for you and Boxoffice a continuing success.
NATO OF GEORGIA
/. H. Thompson, President
///
We join the many thousands of exhibitors throughout the
country in congratulating Boxoffice on its 50th anniversary.
To you personally, we extend our best wishes for continued
good health and service to a most grateful industry.
THEATRE OWNERS OF NEW ENGLAND
Melvin R. Wintman, President
///
Through these many years you have been a giant in your
field, counseling and giving so freely of yourself to this industry
which you love so much. I must also include Mrs.
Shlyen, for she, too, has contributed immeasurably both as
your helpmate as well as being active in her own ris;ht.
May God bless you with many many years of health and
happiness and continued devotion to our wonderful business.
We have been richly rewarded in counting you among our
friends.
MIDCONTINENT THEATRE CO.
Harry Greene, President
///
Thank you for 50 years of service to an industry around
which we are both centering our lives.
Unlike many letters you are receiving, this
one comes from
a person who has seen both sides, one as an employee who has
learned from you, and the other as a member of an industry
which depends on you. In an industry where achievement of
success often is a cruel and hard battle, you have truly earned
success.
I hope I have the pleasure of continuing to learn from you
and depend upon your counsel in the future.
COLUMBIA PICTURES
William La Velle, Field Representative
///
Congratulations on your 50th anniversary year as publisher
and editor-in-chief of BOXOFFTCE Magazine.
Like all happy marriages, you have had your ups and downs,
your lean years and the good ones, but when you have stuck
it out for 50 years, it can only come out one way—the leading
publication in
the motion picture industry.
We, the Women of the Motion Picture Industry International,
are grateful for your continuing support of WOMPI, for without
it, we would not have the wonderful organization that we
do today. The coverage you have given us throug;hout the years
has acquainted the industry with the tremendous amount of
work done in our individual communities and the many projects
we have carried on to help in our support of the Will
Rogers Memorial Hospital and the Abe Montague Library.
Once again, congratulations on your 50th anniversary and I
sincerely hope we are both around to wish you the same on
your diamond anniversary.
WOMEN OF THE MOTION PICTURE
INDUSTRY INTERNATIONAL
Mary Hart, President
55

CONGRATULATIONS
And Best Wishes
ON YOUR 50th ANNIVERSARY
FOUR STAR
0tel€4i^i/na^c/tnp€i^tu
400 SOUTH BEVERLY DRIVE BEVERLY HILLS, CALIFORNIA 90212
^hoi a Wonderful Way to Spend
FIFTY
YEARS!
(^onaratulatlonAy
Congratulations, Ben Shlyen and Boxoffice . . .
on your 50th Anniversary! We know it's
thrill
a great
to serve the complex industry that brings
the world its greatest entertainment! How do we
Ben!
know? We serve the industry, too. Working side
by side with Mr. Exhibitor, we help him present
every film at its enjoyable best!
Wt?Te proud that exhibitors rely on u» for
better planning, engineering and equipment
that rings the boxoffice cash register.
President
Fabian Management Co.
190 Moore Street
a/Iantynt
OF OMAHA, INC.
1712 Jackton St. Omaho, N«bratka 6*102
Hackensack,
NJ.
56 BOXOFTICE :: July 20, 1970

FEATURE RELEASES
FROM JUNE THROUGH DECEMBER 1970
b
Allied Artists
JULY
Three Kinds of Love—Two-thirds in
Eastman Color, one-third black and white.
Produced and directed by Gabriel Axel.
Starring Ghita Norby, Svend Johansen.
Danish and French dialog, with English
subtitles. Love as imagined by a couple celebrating
their 18th wedding anniversary.
AUGUST
Beyond Good and Evil—In color. Dii'ected
by Jacques Scandelari. Starring Souchka,
Frederic St. James. Romance in a garden
of evil inhabited by beautiful men and
women.
SEPTEMBER
The Shot—In Eastman Color. Directed
by Claes Fellbom. Starring Peter Schildt,
Cia Lowgren. Swedish, with English subtitles.
A teenage girl and her boyfriend are
hunted by police after the boy commits a
crime by accident.
OCTOBER
The Head of the Family—In Eastman
Color. Directed by Nanni Loy. Starring
Leslie Caron, Nino Loy. Italian, with English
subtitles. A young couple makes a set
of rules to govern their married life.
This Man Must Die—Directed by Claude
Chabrol. Starring Michel Duchaussoy,
Caroline Cellier. In French, with English
subtitles. A widower tracks down the hitand-run
killers of his son and falls in love
with one of them.
American International
JULY
A Bullet for Pretty Boy—In color. Produced
and directed by Larry Buchannan.
Starring Fabian Forte, Jocelyn Lane, Astrid
Warner. Action drama.
Cry of the Banshee—In color. Produced
and directed by Gordon Hessler. Starring
Vincent Price, Robert Hutton, Elisabeth
Bergner. An evil spirit is compelled to kill
and kill again to fulfill the vengeance of a
witch.
AUGUST
Ansrel Unchained—In color. Produced
and directed by Lee Madden. Starring Don
Stroud, Luke Askew, Jean Marie Ingels,
Aldo Ray. Motorcycle action picture.
Up in the Cellar—In color. Produced by
James H. Nicholson, Samuel Z. Arkoff.
Directed by Theodore Flicker. Starring Wes
Stern, Joan Collins, Larry Hagman, Judy
Pace. Contemporary youth comedy.
SEPTEMBER
GAS! or It Became Necessary to Destroy
the World in Order to Save It^In color.
Produced and directed by Roger Corman.
Starring Robert Corff, Elaine Giftos, Country
Joe and "The Fish." In an accident, a
virus is released that kills everyone over 25.
I Am a Groupie—In color. Produced by
Barry Jacobs. Directed by Derek Taylor.
Starring Billie Boyle, Donald Sumpter,
Richard Shaw, Esme Johns. Drama.
OCTOBER
The Vampire Lovers—In color. Produced
by Harry Fine and Michael Style. Directed
by Ray Ward Baker. Starring Peter Gushing,
Dawn Addams, Ingrid Pitt. Horror
drama.
Avco Embassy
JULY
Road to Salina—In color. Produced by
BOXOFHCE :: July 20, 1970
Robert Dorfmann and Yvon Guezel. Directed
by Georges Lautner. Starring Mimsy
Farmer, Robert Walker Jr., Ed Begley, Rita
Hayworth. A man is mistaken for a person
who disappeared years before.
Soldier Blue—In color. Produced by Harold
Loeb. Directed by Ralph Nelson. Starring
Candice Bergen, Peter Strauss, Donald
Pleasence. A young soldier witnesses the
brutal tactics of the U.S. cavalry against
ths American Indian.
The Sporting Club—In color. Produced by
Lee Rich. Directed by Larry Peerce. Starring
Robert Fields, Nicholas Coster, Maggie
Blye. The traditions of an exclusive hunting
club are challenged and destroyed by a dissenting
member.
AUGUST
Macho Callahan—In color. Produced by
Martin C. Schute and Bernard L. Kowalski.
Starring David Janssen, Jean Seberg,
James Booth. A gunman is
pursued by the
wife of a man he has killed in the post-
Civil War West.
SEPTEMBER
People Next Door—In color. Produced by
Herbert Brodkin. Directed by David Greene.
Starring Eli Wallach, Julie Harris, Deborah
Winters. The tragic effects of teenage drug
abuse in two average suburban families.
Sunflower—In color. Produced by Carlo
Ponti and Arthur Cohn. Directed by Vittorio
DeSlca. Starring Sophia Loren, Marcello
Mastroianni. An epic love story.
OCTOBER
Promise at Dawn—In color. Produced
and directed by Jules Dassin. Starring Melina
Mercom-i, Assaf Dayan. The autobiographical
story of the mother of author
Romain Gary.
The Ski Bum^In color. Produced by
David Dawdy. Directed by Bruce Clark.
Starring Zalman King, Charlotte Rampling.
A young man attempts non-commitment
as a way out of the contradictions of
modern society.
Buena Vista
JULY
The Boatniks—In Technicolor. Produced
by Ron Miller. Directed by Norman Tokar.
Starring Robert Morse, Stefanie Powers,
Phil Silvers. A harbor is packed with Sunday
sailors; there's a trio of Jewel thieves
on the run, plus a Coast Guard ensign, a
lady skipper and a commander ready to
ship out to the army.
DECEMBER
The Aristocats—In Technicolor. Produced
by Winston Hibler and Wolfgang Reitherman.
Directed by Wolfgang Reitherman.
Featurin

IT MAY BE GREEK TO YOU:
NEYLHS NEB / ECIFFOXOB
BUT . . .
THERE'S NO BUSINESS LIKE SHOW BUSINESS!
AND ...
THERE'S NO TRADEPAPER LIKE BOXOFFICE!
PS.: Ben, believe
it or not, our opening
week of "WALK THE
WALK' in Norfolk, Va.,
altho 'soft'— still
out-grossed our opening
week with "UNCLE TOM'S
CABIN" by 7%.
'THE
BOXOFFICE is read by Theatremen
in every county of every state in
the U.S.A.—and all over the worldl
We know because they read our
ads and write to us.
CONGRATULATIONS to BOXOFFICE
upon its 50th Anniversary of
publishing the wisdom which
flows from ...
BEN AND HIS PEN!
OF HOLLY^WOOD, liNTC.
9000 SUNSET BOULEVARD
HOLLYWOOD, CALIF., 90069
DIAL 213 then 274-4040
KROGER BABB ORGANIZATION OF SPECIALISTS"
U. S. DISTRIBUTOR
UNCLE TOM'S CABIN"
CinemaScope/Color
WORLD-WIDE DISTRIBUTORS
"WALK THE WALK"
Widescreen/Color
Five Easy Pieces—In color. Produced by
Richard Wechsler. Directed by Robert
Rafelson. Starring Jack Nicholson, Karen
Black. A former child prodigy abandons a
promising career as a concert pianist and
leads the life of a director.
Fragment of Fear—In color. Produced by
John R. Sloan. Directed by Richard Sarafian.
Starring David Hemmings, Gayle
Hunnicutt, Flora Robson. A crime writer
becomes involved with a threatening organization
after investigating the death of a
spinster.
Husbands—In color. Produced by Al
Ruban. Directed by John Cassavetes. Starring
Ben Gazzara, Peter Falk, John Cassavetes.
Three friends take off for a week
of fun and games in London.
I Never Sang for My Father—In color.
Pi-oduced and directed by Gilbert Gates.
Starring Melvyn Douglas, Gene Hackman,
Estelle Parsons. A searching story of conflicts
within a family.
I Wallc the Line—In color. Produced by
Harold Cohen. Directed by John Frankenheimer.
Starring Gregory Peck, Tuesday
Weld, Estelle Parsons. A married sheriff in
a small Southern town become.^ involved
with a moonshiner's daughter.
Machine Gun McCain—In color. Produced
by Marco Vicario. Directed by Guiliano
Montaldo. Starring John Cassavetes,
Peter Palk, Britt Ekland. An ex-convict
stages a one-man rebellion against the national
crime syndicate.
A Man Called Sledge—In color. Produced
by Dino de Laurentiis. Directed by Vic Morrow.
Starring James Garner, John Marley,
Dennis Weaver. Western.
The Mind of Mr. Soames—In color. Produced
by Max J. Rosenberg and Milton
Subotskv. Directed by Alan Cooke. Starrincr
Terence Stamp. Robert Vaughn.
Emerging from life-long susoended animation,
a man with the mind of an infant
struggles to adapt himself to life.
The Owl and the Pussycat—In color.
Produced by Ray Stark. Directed by Herbert
Ross. Starrincr Barbra S+reisand. George
Segal. A stuffy intellectual falls for a
prostitute who insists she is not promiscuous.
The Pursuit of Happiness—In color.
Produced bv David Susskind. Directed by
Robert Mulligan. Starring Michael Sarrazln.
Barbara Hershey, E. G. Marshall. A
young couple is too aware to fit in presentday
society and too concerned to drop out.
R.P.M.*—In color. Produced and directed
by Stanley Kramer. Starring Anthony
Quinn, Ann-Margret, Gary Lockwood. A
college president is caught between the
educational establishment and a student
activist group.
A Severed Head—In color. Produced by
Alan Ladd jr. Directed by Dick Clement.
Starring Lee Remick, Richard Attenborough,
Ian Holm. A sophisticated and
humorous treatment of contemporary sex-
entanglements.
ual
There's a Girl in My Soup— In color.
Produced by John Boulting and John Dark.
Directed by Roy Boulting. Starring Peter
Sellers, Goldie Hawn. A kooky young girl
moves in on a sophisticated gourmet columnist.
Commonwealth United
AUGUST
Legion of the Damned—In color. Produced
by Salvatore Alabiso. Directed by
Umberto Lenzl. Starring Jack Palance,
Thomas Hunter, Curt Jurgens. War action.
SEPTEMBER
The Cannibals—In color. Produced by
Enzo Dorla. Directed by Liliana Cavani.
Starring Brltt Ekland, Pierre Clementl,
Tomafi Milian. Social drama.
58 BOXOmCE :: July 20. 1970

OCTOBER
Julius Caesar—In color. Produced by
Peter Snell. Directed by Stuart Burge. Starring
Charlton Heston, Jason Robards, John
Gielgud. Film of the great Shakespearean
tragedy.
Continental
JULY
The Delta Factor—In color. Produced by
Spillane-Pellows. Directed by Tay Garnett.
Starring Christopher George, Yvette Mimieux.
Mickey Spillane adventm-e in the
Caribbean.
The Invincible Six—In color. Produced
by Mostafa Akavan. Directed by Jean Negulesco.
Starring Stuart Whitman, Elke Sommer,
Curt Jurgens. Fugitives rescue a remote
village from a bandit gang.
AUGUST
Entertaining Mr. Sloane—In color. Produced
by Douglas Kentish. Directed by
Douglas Hickox. Starring Beryl Reid, Harry
Andrews, Peter McEnery. Black comedy.
SEPTEMBER
Spring and Port Wine—In color. Produced
by Michael Medwin. Directed by
Peter Hammond. Starring James Mason,
Susan George. The story of the generation
gap in a middle-class British family.
Metro-Goldwyn-Mayer
JULY
Kelly's Heroes—In Panavision and color.
Produced by Gabriel Katzka and Sidney
Beckerman. Directed by Brian G. Hutton.
Starring Clint Eastwood, Telly Savalas, Don
Rickles. War-weary GIs attempt to steal
millions in gold hidden behind enemy lines.
The Moonshine War—In Metrocolor.
Produced by Martin Ransohoff. Directed
by Richard Quine. Starring Patrick McGoohan,
Richard Widmark, Alan Alda. A Kentucky
moonshine treasure-trove becomes
the object of a hijack attempt at the close
of the Prohibition era.
SEPTEMBER
Dark Shadows—In Metrocolor. Produced
and directed by Dan Curtis. Starring Joan
Bennett, Jonathan Frid. Supernatm-al happenings
at Collinwood mansion.
The Traveling Executioner—In widescreen
and Metrocolor. Produced and directed
by Jack Smight. Starring Stacy
Keach, Mariana Hill, Bud Cort. An itinerant
executioner traveling the southern
prison circuit becomes involved with a condqpined
murderess.
OCTOBER
No Blade of Grass—In Metrocolor. Produced
and directed by Cornel Wilde. Starring
J. Wallace, N. Davenport. A grain virus
spreads to England from the Far East,
bringing famine and barbarism.
Eyan's Daughter—In widescreen and
Metrocolor. Produced by A. Havelock-Allan.
Directed by David Lean. Starring Robert
Mitchum, Trevor Howard, Sarah Miles,
John Mills. A romantic young Irish girl, unhappily
married, has an affair with a
British officer during the Irish Rebellion.
NOVEMBER
Dirty Dingus Magee—In widescreen and
Metrocolor. Produced and directed by Burt
Kennedy. Starring Frank Sinatra, George
Kennedy, Lois Nettleton. Western satire
about the rise of a cowhand to outlaw and
the man who bears the brunt of his escapades.
Elvis—In Metrocolor. Starring Elvis Presley.
Presley's show at the International
Hotel in Las Vegas.
DECEMBER
Alex in Wonderland—In Metrocolor. Produ6ed
by L. Tucker. Directed by Paul
Mazursky. Starring Donald Sutherland, Ellen
Macrae, Jeanne Moreau. A comedy
satire about a director who makes a hit
film.
Brewster McCloud—In widescreen and
L^onaratulationdy
Q!K\
UN/TfD ARTISTS THEATRE CIRCUIT, INC.
cJLoohin 9 to
the
^utiare
Ben Shiyen
Sfurdivant, Inc.
BOXOFHCE :: July 20, 1970

—
Metrocolor. Produced by Lou Adler. Directed
by Robert Altman. Starring Bud
Cort, Sally Kellerman, Michael Mui'pliy.
The story of a maniac and sadistic killer
who invents a destructive flying machine.
Heartiest Congratulations
and Good Wishes
To MR. BOXOFFICE (BEN SHLYEN)
DICKINSON OPERATING CO., INC.
KANSAS CITY, MO.
National General
AUGUST
The Baby Maker—In color. Produced by
Richard Goldstone. Directed by James
Bridges. Starring Barbara Hershey, Collin
Wilcox-Horne. A childless couple contracts
with a young woman to produce a baby
for them by the couple's husband.
The Rook—In color. Produced by John
P. Flaxman. Directed by Harold Prince.
Starring Angela Lansbury, Michael York.
A countess, head of a fading aristocratic
Bavarian family, can no longer afford to
live in the family castle.
SEPTEMBER
Adam at 6 A.M.—In color. Produced by
Rick Rosenberg and Robert W. Christiansen.
Directed by Robert Scheerer. Starring
Michael Douglas, Lee Purcell. A young professor,
fed up with the intelligentsia, returns
to a small town to search for his own
truths.
Homer—In color. Produced by Terry Dene
and Steve North. Directed by John Trent.
Starring Don Scardino, Tisa Farrow. An
18-year-old boy revolts against his parents
in a small Wisconsin farm community.
OCTOBER
Darker Than Amber—In color. Produced
by Walter Seltzer and Jack Reeves. Directed
by Robert Clouse. Starring Rod Taylor,
Suzy Kendall, Theodore Bikel. A soldier
of fortune works just on the right side of
the law.
Monte Walsh—In color. Produced by Hal
Landers and Bobby Roberts. Directed by
William Praker. Starring Lee Marvin, Jack
Palance, Jeanne Moreau. A cowboy, trying
to escape civilization, finds the West is
closing in on him.
NOVEMBER
Fig:ures in a Landscape—In color. Produced
by John Kohn. Directed by Joseph
Losey. Starring Robert Shaw, Malcolm Mc-
Dowell. Two runaway prisoners are pursued
by guards, led by a helicopter, across enemy
terrain.
DECEMBER
Little Big Man—In color. Produced by
Stuart Millar. Directed by Arthur Penn.
Starring Dustin Hoffman, Martin Balsam,
Paye Dunaway. A man ages to 130 years in
a poke at the Establishment centered
around the sole white survivor of Custer's
Last Stand.
Rio LoIm—In Panavision and Technicolor.
Produced and directed by Howard
Hawks. Starring John Wayne, Jorge Rivero.
A man returns home from the Civil War
and liberates a Texas town from the hold
of a cruel land baron.
Scrooge—In Panavision and color. Produced
by Robert Solo. Directed by Ronald
Neame. Starring Albert Finney, Sir Alec
Guinness, Kenneth More, Dame Edith
Evans. A musical version of Charles Dickens'
"A Christmas Carol."
Paramount
AUGUST
On a Clear Day You Can See Forever
In Panavision and color. Pi'oduced by Alan
Jay Lerner and Howard W. Koch. Directed
by Vlncente Minnelll. Starring Barbra
Streisand, Yves Montand. The Broadway
musical hit deals with ESP and reincarnation.
Tell Me That You Love Me, Junie Moon
In color. Produced and directed by Otto
Premlnger. Starring Liza Minnelll. Ken
Howard, Robert Morse. Three physically
and mentally handicapped people meet In
a hospital, then start a new life together.
60
BOXOFnCE :: July 20, 1970

' ..-...-—
i..
OCTOBER
Little Fauss and Bigr Halsy—In color.
Produced by Albert S. Ruddy. Directed by
Sidney J. Purie. Starring Robert Redford,
Michael J. Pollard, Lauren Hutton. Two
young daredevils and a girl fight for love
and recognition against a background of
professional motorcycle racing.
DECEMBER
Love Story—In color. Produced by Howard
Minsky. Directed by Arthur Hiller.
Starring All MacGraw, Ryan O'Neal, Ray
Milland. Two young people of widely differing
backgrounds fall in love.
DATE NOT SET
Borsalino—In color. Pioduced by Alain
Delon. Directed by Jacques Deray. Starring
Jean-Paul Belmondo, Alain Delon.
A Day at the Beach—In color. Produced
by Gene Gutowski. Directed by Simon
Hesera. Starring Mark Burns, Fiona Lewis.
The Deserters—In color. Produced by
Norman Baier and Ralph Serpe. Directed
by Burt Kennedy. Starring Bekim Fehmiu,
Richard Crenna, Chuck Connors.
Murphy's War—In color. Pi-oduced by
Michael Deeley. Directed by Peter Yates.
Starring Peter O'Toole.
A New Leaf—In color. Produced by Joe
Manduke and Stanley Jaffe. Directed by
Elaine May. Starring Walter Matthau,
Elaine May. A spoof on love, marriage, sex,
loneliness and murder.
The Red Tent—In color. Produced by
Pi-anco Cristaldi. Directed by Mickail K.
Kalatozov. Starring Sean Connery. Claudia
Cardinale, Hardy Kruger. General Nobile's
ill-fated 1928 Arctic expedition in a dirigible,
in which Norwegian explorer Roald
Amundsen lost his life attempting to rescue
survivors.
Waterloo—In color. Produced by Dlno de
Laurentiis. Directed by Sergei Bondarchuk.
Starring Rod Steiger, Christopher Plummer,
Orsen Welles. A brief account of the
battle that changed the face of western
Europe.
WUSA—In color. Produced by John
Foreman. Directed by Stuart Rosenberg.
Starring Paul Newman, Joanne Woodward,
Anthony Perkins.
20th Century-Fox
JULY
Beneath the Planet of the Apes— -In
Panavision and De Luxe Color. Produced by
Arthur P. Jacobs. Directed by Ted Post.
Starring James Pranciscus, Kim Hunter,
Maurice Evans, Linda Harrison, Charlton
Heston. A man is sent to find his fellow
astronaut on the site of New York 2,000
years after Gotham is destroyed by an
atomic blast.
Beyond the Valley of the Dolls—In Panavision
and De Luxe Color. Produced and directed
by Russ Meyer. Starring Dolly Read,
Cynthia Myers, Marcia McBroom. Exploration
of the Hollywood drug scene, based on
an original by Russ Meyer and Roger Ebert.
Myra Breckinridge—In Panavision and
De Luxe Color. Produced by Robert Fryer.
Directed by Michael Same. Starring Raquel
Welch, Mae West, John Huston, Rex Reed.
Complications result from a sex change in
a young man.
SEPTEMBER
4 Clowns—In black and white. F>roduced
by Robert Youngson. Starring Stan Laurel,
Oliver Hardy, Buster Keaton, Charley
Chase. A compilation of classic silent-era
comedy scenes.
Move—In Panavision and De Luxe Color.
Produced by Pandro S. Berman. Directed
by Stuart Rosenberg. Starring Elliott
Gould, Paula Prentiss, Genevieve Waite. A
New York playwright earns his living as a
professional dog-walker.
AMERICAN MULTI CINEMA SALUTES
BEN SHLYEN AND BOXOFFICE
FOR 50 YEARS OF FANTASTIC SERVICE
'
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; : r.
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.
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OCTOBER
Tora! Tora! Tora!—In Panavision and
De Luxe Color. Produced by Elmo Williams.
Directed by Richard Fleischer, Toshio Masuda
and Kinji Fukasaku. Starring Jason
Robards jr., Martin Balsam, E. C. Marshall.
Story of the events, from American and
Japanese points of view, leading up to
Pearl Harbor.
NOVEMBER
Cover Me Babe—In Panavision and De
Luxe Color. Pi'oduced by Lester Linsk. Directed
by Noel Black. Starring Robert Porster,
Sondra Locke. A young student filmmaker's
work revolves around the "cinema
verite" theory.
DECEMBER
The Great White Hope—In Panavision
and De Luxe Color. Produced by Lawrence
Turman. Directed by Martin Ritt. Starring
James Earl Jones, Jane Alexander. The life
of Jack Johnson, first Negro heavyweight
champion.
United Artists
JULY
The Christine Jorgensen Story—In Color
by De Luxe. Produced by Edward Small. Directed
by Irving Rapper. Starring John
Hansen. Story of the world's first transsexual
operation.
Ned Kelly—In color. Produced by Neil
Hartley. Directed by Tony Richardson.
Starring Mick Jagger. The life and times
of Australia's 19th Century outlaw hero.
The Passion of Anna—In De Luxe Color.
Produced by A. B. Svensk Pilmindustrl.
Directed by Ingmar Bergman. Starring Llv
Ullmann, Max Von Sydow, Bibi Andersson.
The story of an isolated man on an island.
AUGUST
They Call Me MISTER Tibbs!—In Color
by De Luxe. Produced by Herbert Hirschman.
Directed by Gordon Douglas. Starring
Sidney Poitier, Martin Landau, Barbara
McNair. Detective Virgil Tibbs investigates
a murder.
Congratulations
and
Best Wishes
to
Ben Shlyen and BOXOFFICE
on their 50TH ANNIVERSARY
NATIONAL ASSOCIATION OF CONCESSIONAIRES
201 N. Wells Street
Chicago, Illinois 60606
Universal
JULY
In Search of Gregory—In color. Produced
by Joseph Janni and Daniele Senatore. Directed
by Peter Wood. Starring Julie Christie,
Michael Sarrazin, John Hurt. A young
girl, at her father's fifth wedding, fantasizes
about an American guest she is unable
to meet.
Two Mules for Sister Sara—In Panavision
and color. Produced by Martin Rackln
and Carroll Case. Directed by Don
Siegel. Starring Clint Eastwood, Shirley
MacLaine. An American mercenary planning
to help the Juaristas joins a nun who
has a penchant for cigars, liquor and
swearing.
DATE NOT SET
The Act of the Heart—In color. Produced
and directed by Paul Almond. Starring
Genevieve Bujold, Donald Sutherland. Contemrwrary
romantic drama.
Diary of a Mad Housewife—In color.
Produced and directed by Eleanor Perry.
Starring Richard Benjamin, Carrie Snodgrass.
Based on the novel by Sue Kaufman.
H. Fleet, Robber—In color. Produced by
Robert Arthur. Directed by Andrew V. Mc-
Laglen. Starring George Peppard. John
Vernon. Western drama.
How to Frame a Flgg:—^In color. Starring
Don Knotts, Joe Plynn, Edward Andrews.
I Love My Wife—In color. Produced by
Stan Margulles. Directed by Mel Stuart.
Starring Elliott Gould, Brenda Vaccaro. A
satirical comedy about the sexual activities
of young marrleda.
62 BOXOmCE :: July 20, 1970

Warner Bros.
JULY
Chisum—In Panavision and Technicolor.
Produced by Andrew J. Fenady. Directed by
Andrew J. McLaglen. Starring John Wayne,
Forrest Tucker, Ben Johnson. Western
drama based on the Lincoln County cattle
war in the New Mexico territory of 1878.
Start the Revolution Without Me—In
Technicolor. Produced and directed by Bud
Yorkin. Starring Gene Wilder, Donald
Sutherland. Comedy of mixed-up twins in
the French Revolution.
Which Way to the Front?—In Technicolor.
Produced and directed by Jerry
Lewis. Starring Jerry Lewis, Jan Murray,
John Wood. A high-styled comedy which
pokes fun at big business and pompous
generals.
SEPTEMBER
Jealousy, Italian Style—In Technicolor.
Produced by Pio Angeletti and Adriano de
Micheli. Directed by Ettore Scola. Starring
Marcello Mastroianni, Monica Vitti. A contemporary
comedy-drama about the wild
and ironic effects of passion and jealousy.
Performance—In Technicolor. Produced
by Sanford Lieberson. Directed by Nicholas
Roeg and Donald Cammell. Starring Mick
Jagger, James Fox. A rock singer-turnedrecluse
has his drop-out world invaded
by a fleeing mmderer.
Taste the Blood of Dracula— -In color.
Produced by Aida Young. Directed by Peter
Sasay. Starring Christopher Lee. The vampire
makes his first trip to England.
Trog—In color. Produced by Herman
Cohen. Directea by Preadie Francis.
Starring
Joan Crawford. An anthropologist is
convinced that she has foxmd the missing
linK between man and the apes—an ice-age
troglodyte frozen in a cave.
NOVEMBER
Flap—In Panavision and Technicolor.
Produced by Jerry Adler. Directed by Carol
Reed. Starring Anthony Quinn, Shelley
Winters, 'iony Bill. Ihe story concerns the
last great Inuian uprismg in the American
West.
DECEMBER
Stop!—In color. Produced by Paul Heller.
Directed by Bill Gunn. Starring Linda
Marsh, Edward Bell, Marlene Clark. A
drama of love and murder, marriage and
inliaelity.
There Was a Crooked Man—In Technicolor.
Produced and directed by Joseph L.
Mankiewicz. Starring Kiik Douglas, Henry
Fonda, Hume Cronyn. Drama set in a western
post-Civil War territorial prison.
^,
n-?.^
Looks like a bank.
Acts like a friend.
^^^^^^^^^^^^^^^MM^^^^MVM^MV^^MMM^
A Cure for Poor Business Fi'rst National Bank of Kansas City
Apathy. Laggardness. Following the lines
of least resistance. Making a business with
substantial
investment a catch-as-catch-can
affair. "Let's-get-it-today-to-hell-with-tomorrow."
There are the underlying causes of
the trouble, which, stated in other words,
may be called lack of showmanship.
The cure? Big pictures? We have more
of them today than this industry ever heard
of in a single season. But they require some
of that pioneering spirit that dares to do
what the others are not doing—MERCHAN-
DISE! Selling the show for what it is
worth; and selling it in a manner befitting
the word SHOWMANSHIP.
BEN SHLYEN in
Boxoffice
December 1, 1937
Main Bank, 10th and Baltimore / East Lobby, 10th and Main / Drive-ln, 13th and Washington
Member Federal Deposit Insurance Corporation
Congratulations

RADIO CITY MUSIC HALL
Showplace of the Nation—Rockefeller Center, N.Y.
Extends
Congratulations and Best
Wishes
to
BOXOFFICE
MAGAZINE
and
BEN
SHLYEN
M
innovators in
motion picture
entertainment
V
f^^^^hjk
"^z V
INFLIGHT^
motion pietnres
mniOHT now i.f«M A«oUnMI A-gtMinof, Air f.ooc, B'onlll, Chino Ai.liot.. Notional Air lln... No.thw..l Ofl.nl Alrl,n«l,
Olvmpic, Philippin. Air lin.., SAS-Scond.na.ion Ai.lin.., IWA. U.T.A.. Uniwd Air tint! ond W.ll.rn A.rl.n... Addil.onolly con.
iroclcd lo< ond com.ng ioon...Alilalio, Allonlii. BO AC, lb.ria, Jopon Airlin«i. Ixllhonio and Molavl.a-S.n9opore A.rlm.i ltd.
64 BOXOFHCE :: July 20, 1970

A.B.C. PICTURES CORK
A SUBSIDIARY OF THE AMERICAN BROADCASTING COMPANIES. INC.
IS PROUD TO CONGRATULATE
BEN SHLYEN
AND BOXOFFICE
FREE
FILM SHORTS
Modern offers you the finest,
most varied selection
of free film shorts available anywhere. To insure
prompt service, we operate 32 conveniently located
film exchanges. Contact the one nearest you.
Gentlemen: Tell me more about your free shorts and availabilities.
Name
^
.
Theatre or Chain
Address
City .State -Zip
MODERN TALKING PICTURE SERVICE, INC.
SY PERRY, Theotrical Operations Manager
1212 Ave. of the Americos, New York, New York 10036 (212) 765-3100
IL......... ............ ...... BHMHMaaaMHHHHHHaaMaiaBHiHHMMHHHai^:!
BOXOFHCE :: July 20, 1970 65

.
-^^ (genuine ^aluh
Here's Wishing
to
BOXOFFICE
MAGAZINE
On Your
Marvelous
50th Anniversary. .
And To MR. BEN SHLYEN,
Editor and Publisher!
Commonwealth Theatres^ Inc.
RICHARD H. ORiAR, President
215 West 18th Street Kansas City, Mo. 64108
GRand 1-2390

—
—
— —
—
—
—
I
—
—
Hold CATV Regulation
Hearings in Buffalo
BUFFALO—Members of a state legislative
committee heard testimony here
Wednesday (8), both pro and con, on the
need for state regulation of the newly developing
cable TV industry. It came during
a hearing in the Gen. Donovan State Office
Building of the New York Assembly Committee
on Corporations, Authorities and
Commissions.
The committee has introduced a bill proposing
a separate state office to set standards
and guidelines for franchise agreements.
Assemblyman Robert F. Kelly, committee
chairman, said the bill "would preserve
home rule and assure that communities will
get communication services designed to meet
local needs."
ACLU Supported Bill
Supporting Kelly's bill was Herald Price
Fahringer, a representative of the American
Civil Liberties Union. Fahringer urged a
policy of "maximum access to all points of
view."
J. Michael Collins, president of WNED-
TV, urged that "the regulation of CATV
be entrusted to some public commission
such as the one proposed in the Kelly bill.
CATV systems now are working on a "limited"'
basis in Lackawanna, Blasdell, Lewiston
and Buffalo, while a system in Amherst
will begin operation shortly.
(T. R. K. Schreiner, audio-visual coordinator
for Niagara Falls city schools, offered
a five-point recommendation asking
the state to guarantee, among other things,
excellence in technical standards, free cable
drops to public and private schools as well
as colleges and universities, free access to
production facilities for "public and educational
interests," allocation of 20 per cent
of all channels for public and educational
use ,and
CATV.
on ~'
no commercial advertising
.
The Niagara Falls City Council already
has passed an ordinance on CATV operations
and issued a franchise to one company.
Failed in Several Areas
Schreiner said the ordinance did not abide
by recommended technical requirements,
failed to restrict commercial advertising and
neglected to reserve any channels for educational
use exclusively.
One witness opposed to state regulation
of CATV was Charles Monde, a representative
of the Amherst Cable System. "Any
regulation at this point would greatly hamper
the growth of the industry," he said. "Our
intention is to make our facilities available
to anyone and mostly on a no-cost basis."
Robert Alessi,
corporation counsel of the
city of Jamestown, echoed Monde's position
and added, "We are convinced that CATV
can work under the present FCC and local
regulatory set-up. Jamestown granted a nonexclusive
franchise to a cable firm five years
ago.
Virgin and the Gypsy Takes Over
No. 1 Gross Rung in NY With 720
NEW YORK-^"The Virgin and the
Gypsy," based on D. H. Lawrence's last
work, was doing remarkably well in its
second week as the area's top grosser with
an amazing 720 at the 68th Street Playhouse.
In its third week at the Sutton and
Paramount theatres, "Catch-22" again retained
second position with a higher composite
gross than in preceding weeks. Sidney
Poitier's "They Call Me MISTER Tibbs!"
easily ranked third in its debut at the Victoria
(the first big hit there in some time),
86th Street East and showcase theatres.
Grosser No. 4 was "Freedom to Love," a
sex documentary in a second frame at the
Cine Lido, followed by "Censorship in
Denmark," a similar theme presented for
the fourth week at the 55th Street Playhouse
and Lido East. Tied for sixth were
"The Strawberry Statement," fourth week
at the Cinema II, and "El Condor," ditto
at the Forum.
(Average Is 100)
Avco Embassy East The Zodiac Couples (SAE
Productions), 4th wk 70
Beekman Teli Me That You Love Me, Junie
Moon (Para), 2nd wk 275
Cameo Sexual Freedom in Denmork (Wil),
13th wk 240
Carnegie Hall Cinema The Dreamer (Cannon),
7th
Cine
wk
On a Clear Day You Con See Forever
80
(Para), 4th wk 220
Cine Lido Freedom to Love (Grove Press),
2nd wk 340
Cinema I
Cinema II
Getting Straight (Col), 9th wk
The Strawberry Statement (MGM),
295
4th wk 300
Cinema 57 Rendezvous Beyond the Valley of the
Dolls (20th-Fox), 2nd wk 115
Cinerama Two Mules for Sister Sara (Univ),
3rd wk 140
Coronet The Landlord (UA), 9th wk 110
Criterion Myra Breckinridge (20th-Fox), 3rd wk. .115
DeMille Cotton Comes to Horlem (UA), 5th wk. ,200
86th Street East They Call Me MISTER Tibbs!
(UA) 320
Festival The Passion of Anna (UA), 6th wk 130
55th Street Playhouse Censorship in Denmark
(Sherpix), 4th wk 305
Fine Arts Women in Love (UA), 14th wk 200
Forum El Condor (NGP), 4th wk 300
Lido East Censorship iij Denmark (Sherpix),
.170
I / u
-^
GIRARDO IS
WINNER—Ted Arnow,
Loew's Circuit national publicity
director, and Charles W. Call, Century
Circuit's advertising assistant vice-president,
select the New York area winner
of National Screen Service's second
quarter "Trailer Cash-In" contest. NSS
manager Irving Marcus and other
branch personnel vcatch the drawing of
the winning return slip from Jim Girardo,
manager of General Cinema's Morris
Plains Drive-In, New Jersey.
Little Carnegie Fellini Sotyricon (UA), 18th wk. .180
Murray Hjll^Wotermelon Man (Col), 7th wk 100
New Loew's Orpheum Kelly's Heroes (MGM),
3rd wk 1 70
Orleans The Zodiac Couples (SAE Productions),
4th wk 70
Paramount Cateh-22 (Para), 3rd wk 320
Penthouse Beyond the Valley of the Dolls
(20th-Fox), 2nd wk 180
Plaza Rider on the Rain (Embassy), 7fh wk 225
Radio City Music Hall The Out-of-Towners
(Para), 6th wk 1 80
Rivoii Hello, Dolly! (20th-Fox), 30th wk 70
68th Street Playhouse The Virgin and the Gypsy
(Chevron), 2nd wk 720
state On a Clear Day You Can See Forever
(Para), 4th wk 230
State II Kelly's Heroes (MGM), 3rd wk 195
Sutton Catch-22 (Para), 3rd wk 635
Tower East Myra Breckinridge (20fh-Fox),
3rd wk 220
Trans-Lux East—Woodstock (WB), 15th wk 240
Victoria They Coll Me MISTER Tibbs! (UA) 410
Ziegteld The Bootniks (8 V), 2nd wk 140
'Beyond Valley oi Dolls'
180 in BuHalo Second
BUFFALO— "Beyond the Valley of the
Dolls" again was the Buffalo grossing leader,
based on percentage, with a second week
180 at the Teck and West Twin theatres.
"The Out-of-Towners" displayed good staying
power, losing only five grossing points
from the precedmg week as it reported 135
in a third at the Cinema and Amherst.
Backstage Tropic of Cancer (Para), 3rd wk 100
Buffalo—The Christine Jorgensen Story (UA) ....120
Center Woodstock (WB), 9th wk 115
Century The Sicilian Clan (20th-Fox), 2nd wk. . .100
Cinema, Amherst The Out-of-Townert (Para),
3rd wk 135
Colvin Darling Liii (Para), 3rd wk 120
North Park—The Swimming Pool (Embassy) 90
Teck, West Twin Beyond the Valley of the Dolls
(20th-Fox), 2nd wk 180
Cohen Reports Sellout
For NY NATO Convention
BUFFALO—Sidney J.
Cohen, NATO of
New York State president, declares that the
large number of reservations made for the
annual convention indicates a complete sellout
for the August 2-6 event at the Concord,
Lake Kiamesha.
t^U^-^i^ Buffalo area industryites planning to at-
S^aM
'tend the big state conclave are Dewey
Michaels, Joe Weinstein, Albert B. Wright,
Mannie A. Brown, Gasper "Pat" Mendola,
Jimmy Whiteside, Ken Reuter, Frank G.
Mancuso, Morrie Slotnick, John Martina,
Herbert Slotnick, Tony Kolinski, Elliott
Press, Ronald Zerra, Seymour Raskin, Mike
Klein, Jerry R. George and many others.
The wives of most of these industryites will
accompany them to the Concord "to be sure
that they behave," says Cohen.
Sales managers of most of the distributing
companies have made reservations and these
executives will discuss theatre problems as
well as those in distribution.
Cohen says there will be free favors (not
toys) for everyone and declares the door
prizes will amaze. Board and special meetings
will be held at times that will not interfere
with the spirit of "Fun in the Sun."
One of the events of the convention will
be the world premiere of a new season production.
The hospitality room will be open
every night. Another conclave event will be
the big golf tournaments for both men and
women.
BOXOmCE :: July 20, 1970 E-1

—
MPAA's McCutchen Speaks
At Jersey City College
JERSEY CITY—William M. McCutchen,
assistant to Jack Valenti, president. Motion
Picture Ass'n of America, was a special
guest Tuesday (7) at the Cinema Institute,
a three-week conference being conducted
by the Department of English, Jersey City
State College.
McCutchen participated in a panel discussion
before 70 teachers from across the
country following a special screening of Universal's
"My Little Chickadee." The conference,
under the leadership of Dr. James
Clarkin, began June 29, includes a special
screening of either a feature film or a documentary
each d'ay. plus guest appearances
by people from all areas of the film industry.
Among the areas which are explored
at the Cinema Institute are public relations
in the film business; how a book-movie tiein
is prepared and expedited and teaching
film appreciation in high schools.
This is the first year the department of
BEN,
English at Jersey City State College has
held the Cinema Institute, which is an accredited
graduate course. The Cinema Insti-
be an annual departmental course,
tute will
a spokesman for Dr. Clarkin said.
Movie Theatre Planned
For Elaborate Complex
BALTIMORE, ME\—McCormick & Co.,
whose real estate subsidiary was unable to
open its elaborate Hunt Valley Inn this past
spring as planned, expects to open the multimillion-dollar
complex by the end of the
year.
According to a spokesman, construction
is continuing now without interruption. It
is predicted that the inn and adjoining facilities—including
a large ballroom and
theatre—should be ready to open by December
or January.
The RAF base in Cardington, England,
served as location for scenes in Warner
"Zeppelin."
Bros.'
AGAIN— (^onaraluiationAl
T
Airer Patron Underscores
Need for Family Films
WOODBRIDGE, N.J. — A New York
City area housewife, decrying the lack of
suitable film fare for family audiences, recently
wrote the following letter to the editor
of the Woodbridge News Tribune:
"For the past four weekends my husband
and I have looked at the listings for the
drive-in movies and have found no movie
to which we could bring our children, ages
2, 4 and 5.
•'Drive-in movies are one of the only evening
entertainments that adults can enjoy
without paying a babysitter. We are disgusted
that every theatre has been showing
sex movies.
"Why don't the managers compare notes
and have at least one theatre showing a G-
rated movie? I'm sure other couples with
children would be as pleased as we would.
(Signed) Mrs. W. Miller, Colonia."
Ligonier House Installs
First Air-Conditioning
LIGONIER, PA.—For the first time in
history, Ligonier has a fully air-conditioned
theatre. Work on the Ligonier Theatre
at 200 West Main St. was completed last
month by Ruthrauff of Pittsburgh, Pa.
Theatre operator K. A. Vaveris hailed
the development as an improvement which
should send theatre attendance soaring. He
has booked a number of excellent movies
for the summer and the air-conditioning
should boost patronage, he said.
DONALD L VELDE. inc.
311 WEST 43rd STREET, NEW YORK, N.Y. 10036
PHONE: LI 1-6040 (212)
ACCESSORIES ^ TRAILERS
\ Wtf^SiA W
Congratulations to
Ben Shiyen
LESSER THEATRES
«

Promising Decade Ahead for Suburban
Theatres: Sam Mitchell of Kallet
BY NEVART APIKIAN
SYRACUSE — "Suburban theatres
are on
the upswing and they're making better
movies," said Sam Mitchell, city manager
of Kallet Theatres. "It looks very good for
the next decade."
Herbert N. Slotnick, who grew up with
the movie industry, since his father, the
late Samuel P. Slotnick, started the circuit
he operates, believes that the movie business
will be "strong" in the 1970s. "I believe
that X movies will become less and
less important," he predicted. "The new
thing is automated movies," he continued,
"and we already have one in Syracuse."
Although there once were six downtown
movie houses, Syracuse lost the old Empire,
the Strand, Paramount and Keith's, leaving
only the Eckel Theatre and the elaborate
predepression Loew's Theatre. The latter
is the only one with backstage facilities, so
it serves for touring theatrical companies
as well as for opera productions by the
Syracuse Symphony Orchestra.
The Kallets, who put in the old Kallet
Drive-In and moved in 20 years ago with
Kallet Genesee at a suburban shopping center,
started the drive to the suburbs. In the
late 1950s they put up the Kallet Shoppingtown
Theatre in DeWitt. which was torn
down two years ago.
The first twin theatres in the area became
(^onQratatatlondl
9
WEI,
INC.
UNITED FILM
ENTERPRISES, INC.
PRODUCERS'
REPRESENTATIVE
MUNiO PODHORZER,
President
NATHAN PODHORZER,
Vice
President
1546 Broadway, N.Y. 10036
Telephone: JU 6-1442
the Kallet Shoppingtown I and U theatres
in DeWitt Shoppingtown. This doubled the
seating capacity in that area.
Meanwhile, the Slotnicks, now in Carrols
Development Corp. theatre division, started
in 1965 with a series of suburban theatres.
The first was the North Drive-In on
Dec. 25, 1965, with 900 seats; then the
Cinema East on May 25, 1966, with 800
seats; then the Westhill Cinema on Sept. 1,
1967, with 928 seats, and the Bayberry on
Dec. 25, 1968, with 545 seats.
The trend toward smaller, compact theatres
with wide-apart, more comfortable
seating continued with the opening of the
automated MINI I Theatre (16mm) Sept.
19, 1969. This house has 328 seats.
The Slotnicks also are planning a new
theatre in Shop City in the Teall Avenue
Shopping Center, according to Sol Sorkin,
director of advertising and public relations
for CDC Theatres. Sorkin, who has been
a Syracuse theatreman since
1949 and prior
to that was in Washington, D. C, formerly
operated RKO Keith's.
Although Syracuse lost Harry Unterfort
(who left for the New York area), Sam Gilman
of Loew's (in semiretirement in Fort
Lauderdale, Fla.), and Robert Bruce (in
New York), there are still many from prewidescreen
days.
Veteran theatreman Dave Levin, manager
of the handsome Cinema East, formerly was
with the Albee in Providence, R.I., and
worked in Grand Rapids, Mich.; Bill Mc-
Clair of the Eckel was once manager of the
Roxy in New York, and Irv Cantor of
Loew's formerly was city manager of Schine
Theatres in Rochester and worked in Baltimore,
Md. Interestingly enough. Cantor had
started his movie career in Syracuse as a
young usher and formerly had worked at
RKO Keith's, the Eckel, Paramount and the
Palace in Eastwood.
Women are well represented in the motion
picture management in Syracuse. Miss
Frances P. DiBella owns and operates the
Palace Theatre in Eastwood.
Two of the managers of Carrols Development
Corp. (Slotnick) theatres are women.
Miss Helen Kuss has been managing the
DeWitt Drive-In for about a dozen years,
while Mrs. Margaret Griffith (whose husband
Robert Griffith is house manager of
Loew's under managing director Cantor) is
manager of the Westhill Cinema.
Litiz Marquee Is Removed
LITIZ, PA.—After standing five years
in the heart of downtown Litiz, with no
purpose, the marquee of the long-shuttered
Litiz Theatre was finally removed last
month. A crane was used to hoist it onto a
flatbed truck and the Litiz marquee was
hauled away. The removal is one of the
first
steps to spruce up the downtown area,
a project spearheaded by a group of Litiz
businessmen who recently purchased the
theatre building and adjacent property.
Current block-busfer
"Bloodthirsty
combo
Butchers"
and
"Torture Dungeon"
For release
soon
American Entry Cannes 1970
"COWARDS"
breaking
and
new ifarriers
"SEXUAL PRACTICES
IN SWEDEN"
WILLIAM MISHKIN
MOTION PICTURES
55 West 42nd Street
New York, N. Y. 10036
(212) PE 6-0266
CONGRATULATIONS
BEN
BOXOFFIOE
SHLYEN
and
JAMESTOWN
MAGAZINE
•
AMUSEMENT CO.
Buying-Booking Office
For
INC.
SHEA ENTERPRISES, Inc.
132 West 43rd Street
New York 10036, N.Y.
Phone: 212—279-5530
Gerald Shea Ray Smith
Burke Shea
BOXOFHCE :: July 20, 1970 E-3

!
k
BROADWAY
HEMISPHERE PICTURES announced
here that Philippine actor-director Eddie
Garcia recently won the Manila Film
Festival award as Best Director. Garcia is
currently on view in two Hemisphere releases,
"Beast of Blood" and "Curse of the
Vampires," a double-bill combo.
The working committee of Variety Club
Tent 35's golf tournament has been announced
by co-chairmen Donald T. Gillin
and Phil Isaacs. They are Jerry Sunshine,
Charles Smakwitz, Martin Levine, John
Burlinson, Herb Berg, Charles Alicoate and
Charles S. Aaronson. The tourney, as announced,
takes place August 25 at the Inwood
Country Club, Long Island.
•
Jerry Gross, president of Cinemation Industries,
and executive vice-president Jess
E-4
n flB MU
mw#l
Theatre
Service
The nation's finest

CENTURY'S
Instantly stops a projector
IT'S ELECTRONIC-a solid state device, an entirely
new concept in projector automatic control. No
moving parts to tiie device itself, no electrical contacts,
no centrifugal contacts, no rollers, no sprockets—and
nothingtouches the film.
OPERATES ON "NON-LOAD" - electronically detects
the slightest speed-up of the take-up spindle
due to a film break anywhere in the projector. Instantly
shuts off power, turning off projector and
arc lamps.
WHOLLY SELF-CONTAINED - positive action, requires
no auxiliary panels for projector control. As
reliable and fool-proof as today's space-age electronic
technology can make it.
"AUTOMATION" APPLICATIONS.
Automatically
turns off projector and arc lamps at end of film reel
— an obvious convenience that frees the projectionist
for other responsibilities in booth and theatre.
Can be equipped with auxiliary circuits to activate
house lights, curtain, etc., if projector goes off — a
semi-automated theatre!
*Patent applied for
THIS IS THE CENTURY MAGAZINE
AUTOMATIC-SAFETY CONTROL* (MODEL MSC-I)
Completely adaptable to all Century Projectors and easily
installed on all existing projection equipment. Worth investigating
today!
See your Century dealer - or write us.
Century Projection and Sound Equipment — proven best by actual test!
Note these many Century Innovations — they spell out the superiority of Century equipment:
CINE-FOCUS^^ perfect picture stability! Complete control
of the film in projection.
UVIR-2®Band Pass Light Filters-remove high energy UV
and hot Infra Red — minimum light loss — perfect for black
and white, and color reproduction.
MODEL 67 SOUND SYSTEM —a compact, solid state
sound system for regular theatres and semi-portable sound
reproduction, self-contained in 35mm projectors, with an unbelievable
75Db signal to noise ratio.
ANAPFET photosensitive, field-effect transistor—now the
heart of all Century transistor sound systems — unparalleled
optical sound pick-up from single and multi-channel sound
tracks.
MULTI-CHANNEL SOUND SYSTEMS — all-transistor —
low noise level — high quality — "permanent" — the choice
of leading first-run theatre circuits.
35mm-70mm CENTURY PROJECTORS - better
than
ever, giving you and your customers standard film projection
that excels in every respect.
Investigate these Century "refinements" — they spell the difference between
"the everyday" and a new world of excitement in film presentation.
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
New York, N.Y. 10019
J. F. Dusman Company
12 East 25th St.
Baltimore, Maryland 21218
Joe Hornstein inc.
341 West 44th Street
New York, N.Y. 10036
Capitol Motion Picture Supply Co.
630 9th Avenue
New York, N.Y. 10019
Atlas Theatre Supply Company
1519 Forbes Avenut
Pittsburgh, Pa. 15219
Albany Theatre Supply Co.
443 North Pearl St.
Albany, New York 12204
Blumberg Bros. Inc.
1305-07 Vine Street
Philadelphia, Pa. 19107
BOXOFFICE :: July 20, 1970 E-5

Congratulations
Ben Shiyen and
50th
Boxoffice
on your
Birthday!
From
NATO
OF
NEW YORK
STATE
Sidney J.
Presldenf
Cohen
496 Pearl St., Buffalo, N.Y.
Buffalo s Holiday
At Once; Holiday
By ALVIN B. WRIGHT
President, Holiday Theatres
BUFFALO— I am confident that the future
of the motion picture industry is progressing.
In distribution,
good films as
well as skin pictures
are being made and I
feel that the sex pictures
have had their
place. The public
wants good films for
its entertainment.
People want to go out
to a modern, clean
motion picture theatre
with spacious,
free, illuminated parking areas and be entertained.
We played to huge audiences at our new
Holiday 1 and 2, recently opened, with
long runs of "Patton" and "Airport" and
we have learned that folks like to be entertained
in such comfortable, modern theatres.
Alvin B. Wright
In fact, these Holiday houses have started
with such splendid success that our plans
call for the construction of Holiday 3 in
the very near future, followed by four more
units, which will bring our area circuit to
a total of seven, all in the same district, in
a fast-growing suburb of Buffalo. Large,
WE SALUTE BOXOFFICE FOR ITS 50 YEARS DYNAMIC
CONTRIBUTION TO THE MOTION PICTURE INDUSTRY!
FRONTIER AMUSEMENT CORP.
MANNIE A.
BROWN
505 PEARL ST. BUFFALO, N.Y.
A Company On The Go!
ICE
WEINSTEIN
ERLICHMAN
Congratulations On Your 50th Birthday!
From
MURTMNa THEATRES
CHARLES V. MARTINA - VINCENT MARTINA - ARTHUR KROLICK
President Vice-President General Mana^'er
PARAMOUNT - REGENT - STUDIO 2 - WARING LYELL - STARLIGHT
DRIVE-IN IN ROCHESTER-CENTER, BACKSTAGE, PENTHOUSE—BUFFALO
/, 2 Successful
3 Being Planned
lighted, free parking areas will be provided
for several thousand patrons.
Our plans call for increasing the number
of drive-ins from four to seven, also in the
near future. We certainly would not be going
ahead with such ambitious plans if we
were not sure of a prosperous future for
this industry.
We believe the general public still prefers
motion pictures to any other form of
entertainment and that patrons want good
service all around, as well as good product.
This is the reason the producers must make
the right amount of outstanding features.
We believe in the industry and can see
a great future for it. We especially want to
congratulate Ben Shiyen and Boxoffice
on 50 years of service to all phases of this
great industry.
Anthony and Don Mungello
Grew Up in Exhibition
respectively of the Mary Ann Theatre
PITTSBURGH—Anthony and Don Mungello,
and the Tri-State Drive-In, Burgettstown,
Pa., were "born" into the business of exhibition.
Their late mother Mary Ann Mungello, in
years past, used to bring her infants into old
Pittsburgh Filmrow. depositing these boys
on bookers' counters while she negotiated
licenses and set playdates. Their late father
Ralph Mungello also was in exhibition and
lived for a number of years in Hollywood.
Tony looks after the theatres. Don is a
school teacher in Florida.
Mae West, John Huston, Raquel Welch
and Rex Reed star in 20th Century-Fox's
"Myra Breckinridge."
CONGRATULATIONS
On the 50th Birthday
of
BOXOFFICE
from
DEWEY
MICHAELS
And His
palace
theatre
BUFFALO
k
E-6 BOXOmCE :: July 20, 1970

!
.
Rowland First to Make
Million in Industry
PITTSBURGH—Incurable
romanticist!
That would be the one and only Richard A.
Rowland, who furnished calcium lighting for
The Nickelodeon and who became a leading
silent screen producer, distributor and exhibitor.
A reader and student of history and
novels, he could and did cast his pictures
while reading fiction, probably being the
very best at this in the history of the industry.
In 1910, Rowland was the motion picture
business' first -millionaire—and this before
attaining the age of 30. He lost everything
in the 1929 market crash and he was ill
thereafter for several years but returned to
the amusement field in which he had played
a great pioneering role as a reader on assignment
for all major film producing companies.
Rowland later again became an independent
film producer.
Creator of many of the great stars of the
silent screen, he hired the very best picture
personalities, directors, technicians, responsive
film distributors and theatre managers.
Long deceased, Dick Rowland, if alive,
would be over the age of 90.
More Nickelodeon 'Firsts'
PITTSBURGH—The first sandwich
board to appear at a theatre front goes back
several centuries but the first such postereasel
seen in front of a movie house was at
the world's first all-moving picture theatre,
The Nickelodeon, Pittsburgh. The Nickelodeon
also was the first to attract attention via
recorded music outside, as well as inside,
the theatre. Before theatre posters came into
being, some movie houses used blackboards
to name attractions.
"Getting Straight" is opening in key U.S.
cities throughout the summer.
Congratulations
BEN SHLYEN
AND BOXOFFICE
ON 50 YEARS OF
SERVICE
TO THE INDUSTRY!
HOLIDAY
land 2
DELUXE INDOOR THEATRES
AND
HOLIDAY
DRIVE-INS
CHEEKTOWAGA, N.Y.
ALVIN B.
PRESIDENT
WRIGHT
BUFFALO
^e success of the Norma Shearer Festival
in June at the George Eastman House in
Rochester, beyond that of any of the museum's
many festivals, has left the staff
dizzy, according to maestro James Card.
"The thing has been just fabulous," said
Card. "There has been more excitement and
personal feeling engendered by the Shearer
films than by anything, including those
of Garbo."
Jack Chinell, manager of the Buena Vista
branch, was pleased to hear of the excellent
boxoffice figures racked up by Walt Disney's
"Sleeping Beauty" at Cinema I on the Boulevard
Mall and the Cinema in the Seneca
Mall. There have bean especially big family
audiences at the matinee presentations.
Rita D. Inda, managing director of the
downtown Century, is back from a Florida
vacation and going to town on advertising
and publicizing "The Sicilian Clan," the
20th Century-Fox production now lining
'em up at her United Artists circuit house. . .
A weekend visitor to the Thousand Islands
passed a drive-in near Gamp I>rum featuring
this double bill for summer soldiers:
"The Losers" and "Kill Them All and Come
Back Alone."
Charlie Funk, ad-pub!icity representative
for 20th-Fox in this and the Pittsburgh
area, appeared on John Otto's WGR radio
program the other evening answering a lot
of questions from listeners and having an
opportunity to plug the many 20th-Fox productions
now being shown in this area, including
"Darling Lili" at the Colvin, "Beneath
the Planet of the Apes" at the Holiday
and the East Twin, "M*A*S*H" at the
Plaza-North and "Hello, Dolly!", now in its
popular-price run at the Granada.
Joseph B. Garvey, managing director,
Holiday 1 and 2, is vacationing with his
family in the scenic spots of Wisconsin and
Midwest points. Before he left, Garvey made
a number of tie-ups on two forthcoming pictures,
"Chisum," starring John Wayne, and
"On a Clear Day You Can See Forever,"
starring Barbra Streisand.
Condolences to Tony Mercurio, office
manager at the Paramount exchange, on the
death of his mother following an extended
illness.
Harold E. Rosenberger of Brighton, a
suburb of Rochester, has been promoted to
director of research, development and engineering
of the scientific instrument division
of Kodak Town's Bausch & Lomb, developers
of filmdom's CinemaScope lens. Rosenberger
joined B&L in 1951 as an optical
engineer and has authored numerous technical
papers and articles.
(Continued on next page)
CONGRATULATIONS
TO BEN SHLYEN
AND
BOXOFFICE
And All the People Who Create
One of the Finest Trade Journals
In the Industry. .
50th
ON YOUR
Anniversary
JO-MOR Theatres
ROCHESTER
JOHN R. MARTINA • MORRIS P. SLOTNICK
WILLIAM LANEY, General Manager
BOXOmCE :: July 20, 1970 E-7

BUFFALO
Srdis Smith, former drama editor of the
Evening News and who, although in
retirement, still writes interesting articles
about folks in the theatre world, contributed
a fact-packed tale to the sheet the other day
on Fred Keller, former operator of the Circle
Art on Bailey Avenue and the present
operator of the Glen Art in Williamsville.
Keller, said Smith, presented the most famed
films, new and classic, known to Europe,
New York, India and Japan and hitherto
unseen in this city. These extraordinary
films
were shown on the Circle Art screen
between March '62 and early this year at
3165 Bailey Ave. Also, said Smith, Keller
presented more famed and artistic films
than all the movie houses on the Niagara
Frontier since talking pictures began in
1929. The Circle (original name) was started
by Keller at 444 Connecticut St. years before
moving to the Bailey Avenue site.
When Edward Miller, managing director,
Dipson's Amherst, was asked how he made
out at the Tent 7 Night at the Races, replied:
"I had a system all worked out using
the old Chinese method of determining
which nag to place bets on. The basic reasoning
is that one uses one's birthdate over
the time the sun rose that day over the time
the sun sets that day. Average the time element
of all three and if the number is even,
play the money on the horse with the lowest
EVEN number on his back. But Ed Meade
touted me out of eight winners. Eddie suggested
using the pin method—shut both
eyes and stick a pin for the winning horse
(into the racing sheet—not the horse, as
that would be illegal). So I lost an XYZ
amount and Meade wouldn't repay me either.
"The story of my life—listening to fairweather
friends."
William Herbert, manager of the Cinerama
Releasing branch, tradescreened "How
Do I Love Thee?" Monday evening (13) in
NATO OF NEW YORK
1970 CONVENTION
CONCORD HOTEL, KIAMESHA LAKE, N.Y.
AUGUST 2-6
Fun In The Sun
Morning Meetings—Film Clinics
Indoor and Outdoor Pools
Boating—Handball Court Matches
Health Club
Free Lounges at
Golf—Free
Pool
Saunas—Free
Tennis Courts— Indoor and Outdoor
Cocktail Parties—Hospitality Rooms
Ice Skating
Top Entertaiimient With Top Stars
Theatre Preview of a New Movie
Valuable Gifts— For Ladies and Men
Souvenirs—Valuable Prizes
Top Rooms in Main Building
The Niunber of Rooms are Limited
Call Without Delay For Inioimation
of Attractive All-inclusive
Sidney J.
Rates
Cohen, President
NATO of New York State
496 Pearl Street, Buffalo, N.Y. 14202
(716) 885-5211
the operators hall at 498 Pearl St. . . .
Loew's Buffalo and the Broadway Drive-In
were the scenes of a United Artists screening
Friday evening (10) when UA manager
Ken Reuter invited exhibitors to those entertainment
centers to view "Cotton Comes
to Harlem."
Among those on hand to greet more than
500 handicapped children, entertained at
Crystal Beach the other day by the Elks,
was George Hall, now 86, who founded the
Ontario, Canada, resort. Hall was honorary
chairman of the outing. This is the same
George Hall who. with George Hanny,
owned and operated the Maxine Theatre in
South Buffalo many moons ago. Hanny also
is alive and active and still able to laugh at
descending stock prices as shown on the
ticker tape in a local boardroom.
Leon Lawrence Sidell, local real estate
developer and owner of the Loew's Buffalo
building, has asked the common council to
place benches and redwood flower holders
in the vicinity of Main, Genesee and Huron
streets to beautify the area and offer resting
places for elderly persons who visit the new
location of the Social Security offices.
Buffalonians have been advised that Mitzi
Gaynor, best known for her performance as
Nellie Forbush in "South Pacific," starred
recently in an O'Keefe Center show in
Toronto and that the Debbie Reynolds show
will be presented in the same spot Monday
through Saturday (20-25) . . . The Eastman
Kodak Co., Rochester, is making prints of
the official NASA film, "Eagle Has Landed,"
available free for group showings.
Schools, libraries, clubs and civic groups
may obtain this film on loan by writing
audio-visual distribution, Eastman Kodak
Co., 343 State St., Rochester 14650.
"Birthright," a motion picture showing the
birth of a child using the Lamazc method of
prepared childbirth, was shown to expectant
parents and other interested adults Tuesday
(14) in the Communications Center, Buffalo
State University College. The showing was
sponsored by the Niagara Frontier Chapter
of the American Society for Psychoprophylaxis
in Obstetrics.
Tom Smothers stars in Warner Bros.'
"Get to Know Your Rabbit."
E-8 BOXomCE :: July 20, 1970

—
'
*^
—
De Luxe 2nd Theatre
Slated for Oneonta
ALBANY—The city of Oneonta will return
to its former two-theatre status, hopefully
by next fall. Harold de Graw, who
remodeled and refurbished the Oneonta
Theatre after purchasing it from the Schine
circuit in 1966, revealed Friday (10) that
he will convert an Elm Street building, purchased
in 1968, into a modern motion picture
house. He said an architect had been
engaged and construction would start within
a few weeks.
The new theatre, which eventually may
become a twin operation, will have de Graw
joining forces with Stephen Minasian and
Esquire Theatres of America. The one-time
Schine Theatres group manager in Maryland
emphasized he will continue to own the
proj>erty "but we will be associated jointly
with the operating corporation."
Minasian, an official of Esquire, is a
former drive-in operator from the Boston
area. He supervised the erection of the Tri-
City Twin Drive-In, Menands (Albany suburb),
for Esquire. Also, the creation of the
three-in-one intimate Cinema 258 on the
first floor of an office building on Genessee
Street (opposite the Stanley) in Utica and
the revamping of a New Hartford theatre
now known as Paris Cinema. He likewise
figured in the conversion of a department
store in a Rome shopping center for film
purposes.
De Graw pointed out that the Elm Street
project will be part of the urban renewal
development and that the property has accommodated
offices, which will not be disturbed
by the theatre construction. It may
have the "colonial" facade theme that marks
de Graw's buildings throughout Oneonta.
Push-back seats and wider aisles are planned.
James Whiteside to Helm
Columbia Buffalo Branch
NEW YORK—James Whiteside has been
appointed Columbia Pictures branch managre
in Buffalo, N.Y., it was announced
Monday (13) by Milt Goodman, vice-president
and general sales manager.
Whiteside succeeds Ed Bader, who has
been promoted to the position of Columbia
Pictures branch manager in Los Angeles
effective Monday (20).
Lee Bergman Gets City Post
NEW YORK—Lee Bergman has been
appointed promotion director of the New
York Convention and Visitors Bureau, according
to Charles Gillett, executive vicepresident.
Before joining the Visitors Bureau,
Bergman was publicity manager for
Allied Artists Pictures.
ALBANY
^avid Cameron, Columbia Picture booker,
married Miss Margaret Froehlich, a
freshman student in nursing at State University
of Albany, at St. John's Lutheran
Church on Central Avenue June 27, with
pastor Dr. Alvin H. Butz officiating. Industry
friends wish the couple a long and happy
life. They will take a delayed honeymoon
in the Poconos Mountains of Pennsylvania
in August. The groom is from California,
where he attended a junior college and then
worked for National General Theatres in
several cities before coming to the Fox
Colonic as assistant manager in January
1968.
office
Cinema Circuit was reserved as a corporate
name with the secretary of state's
in an application registered by Realty Equities
Corp. of New York. This was the company
that purchased Schine Enterprises (including
some 50 theatres in five states).
A bad weather break hurt theatre business
in many parts of the exchange district
on the Fourth of July weekend, exchangemen
reported . . . Seymour L. Morris, Morris
Associates, Gloversville, and former
Schine circuit publicity head, with his
daughter Jean saw two performances of the
New York City Ballet at the Saratoga Performing
Arts Center and a presentation of
pianist
Liberace.
Alan B. Iselin has been named to head a
long-range planning committee of the National
Union of American Hebrew Congregations.
The producer-distributor and drivein
owner is a trustee of Temple Beth Emeth
Congregation and of the national organization
of Reformed Judaism. The new committee
will undertake an extensive study of
how Reformed Judaism can help to "secure
the continuity of the Jew and Judaism a
generation hence." The Times-Union reported
the .selection of Iselin as chairman
and the study effort in a religious-page story
under a four-column caption (with a photo
of Iselin). Dr. Alvin W. Roth, spiritual leader
of Temple Beth Emeth and Jewish chaplain
of the old Variety Club here, writes
a weekly "One Moment, Please" column
for the Times-Union.
Doug Hermans has been weekending with
his wife at a cottage at Schroon Lake . . .
Mrs. Mildred Martin, Columbia secretary,
is beating the typewriter again after recovering
from an infectious illness . . . "It could
not have been awarded to a more deserving
couple." This was the reaction of local industryites
to the word that Joe Firlik, operating
the Essex in Port Henry, and his
wife Jenny had won a color TV set in a
recent contest conducted by American International
Pictures. The Firliks have 12
children. Joe is the son of the late Joseph
Firlik sr., who started a print delivery service
with a horse and wagon in this city long
ago. Mrs. Minna Zachem. upstate AIP distributor,
made the award.
Over 3,000 Attend First
NY Park Film Showing
NEW YORK—The first "Movies in the
Park" program, sponsored by Miller High
Life beer, was deemed a success when over
3,000 people attended a program by young
filmmakers in Central Park Wednesday (8).
The films are being presented by the New
York City Department of Cultural Affairs
and the Film Society of Lincoln Center, in
association with Signet Productions.
For The
SPEC!
(^onaratuiationd
to
BEN and BOXOFFICE
BESTEST And
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Kallet Theatres, Inc. 146 Madison St., Oneida, N.Y. 13421
MERCHANTS
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Charleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginia
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Phone: Broadway 2-41 45
BOXOmCE :: July 20, 1970 E-9

This Is Where It All Began
World's first all-motion picture
house. The Nickelodeon, was opened
June 19, 1905, at 433-35 Smithfield
Street, Pittsburgh, Pa., by the late pioneer
showmen Harry Davis and John P. Harris
Thanks To Them!
CONGRATULATIONS TO BEN
SHLYEN
Tri-State Drive-In Theatres Association
NATO of Western Pennsylvania
BROTHERS
BLATT
THEATRES
Pittsburgh, Pennsylvania
Observing Their 50th Anniversary
Extend Heartiest Congratulations To
BEN
SHLYEN
On His 50th Anniversary As
Founder-Editor-Publisher Of BOXOFFICE
Blatt Bros. Theatres In Exhibition Since 1920
In
Memory Of "BILL"-CHUCK"—"JAKE"
E-10 BOXOFHCE :: July 20, 1970

CONGRATULATIONS
^ i^ ^
I
DIPSON THEATRES, INC
KBOXOFTICE :: July 20. 1970 E-11

NORTH JERSE)
Jjdward Wilson, manager of the independent
Strand in Keyport, has been charged
with showing an "obscene" movie, "Man and
Wife," and ordered to appear in municipal
court. He was served with the summons by
police, who had viewed the film, three days
after opening. In a nearby county, Stephen
Kucsan, manager of the RKO International
Theatre in New Brunswick, was arrested on
ncii Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
43 Edward J. Hart Rd.
Liberty Industrial Park
Jersey City, N.J. 07305 Phone: (201) M4-2318
Lee ARTOE
RECTIFIER POWER SUPPLIES
^
the same charge for the same film. Middlesex
County Sheriff's Capt. Laurence Gudgeon
viewed the film at noon in the International
and, when the second show was about
to begin, he ordered it stopped. Refunds
were made to 40 persons in the theatre at
the time, including an elderly lady who protested
that she paid $2 to see the movie and
that's what she wanted. Both theatres are
now awaiting court decisions.
Following the announcement by Mrs. William
Infald, owner of the Franklin Theatre
in Nutley, that X-rated films will no longer
be shown there, the Nutley town council has
agreed to renew the operating license of the
of complaints from residents regarding
the recent showing of "What Do You Say
to a Naked Lady?" at the Franklin. Nancy
Paterno, manager of the Franklin, stated that
she felt the theatre should be able to screen
whatever films it chose to show but Mrs.
Infald said she had become so "aggravated"
theatre. The council had threatened to withhold
renewing the annual license, as a result
with the controversy that she decided against
X-rated films as a future policy.
A 17-show, Classic Film Festival, featuring
31 motion pictures, opened Monday (6)
at the Paper Mill Playhouse in Millburn,
normally a legitimate theatre, and will run
through September 13.
PHILADELPHIA
Cig Horowitz, Avco Embassy branch manager,
recommends that any exhibitor
who plans to run the upcoming release,
"Sunflower," also should show the two-reel
featurette the exchange has available. Horowitz
stressed that the two-reeler should not
be confused with the picture's trailer. The
featurette is a separate entity that delves
behind the scenes to show the filming of
"Sunflower" by a Russian film crew and
its demanding woman director. The picture
also contains vivid scenes of the Soviet landscape
and the manner in which the stars
of "Sunflower" were received by the Soviet
people. Horowitz explained that the featurette
is available to exhibitors for a nominal
rental fee. "Sunflower" is scheduled to
run first at Theatre 1812 in early October.
Max Miller of United Artists reports that
Christine Jorgensen made personal appearances
here Thursday and Friday (2-3). The
visit was aimed for promotion of UA's "The
Christine Jorgensen Story," which will open
at one of the Eric Theatres at month's end.
Don Cohen, Universal salesman, and his
wife Arlene have become parents. Their
daughter Ellyn Nina was born June 27.
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E-12
BOXOFHCE :: July 20, 1970

PITTSBURGH
Q,eorge and Ann Tice vacationed at Williamsburg
and then attended the Mid-
Atlantic NATO convention at Virginia
Beach, Va., Tuesday through Thursday (14-
16). George is NATO of Western Pennsylvania
president and chief barker of Variety
Club Tent 1 . . . The Roosevelt Hotel will
be the new home of Variety Club Tent 1
come September 1. A lease was signed Friday
(10) for quarters on the hotel's second
floor. The former club building on Grant
Street was sold and at present Tent 1 has
office quarters with NATO in the Fulton
Building . . . Variety is offering a very special
membership rate to theatre managers
and assistant managers, those below executive
level.
The Stem circuit is trying matinees daily
at all city area theatres for the remainder
of the summer . . . "Patton," recently available
as a roadshow, is double and triplebilled
hereabouts . . . Tradescreencd Tuesday
(14) was "Pieces of Dreams" . . . After
Monessen Amusement Co.
and
Manos Enterprises, Inc.
Greensburg,
Pa.
(founded by late
pioneer Mike Manos)
Congratulates
Ben Shiyen and BOXOFFICE
Best Wishes . . .
MISTER BOXOFFICE!
ATLAS
Theatre Supply Co.
1519 Forbes Avenue
Pittsburgh Pa 15219
a few weeks of showing "Kelly's Heroes,"
the Nixon went dark. Nothing is booked
until the fall so-called "legit" season opens.
Variety Club Tent 1 annual golf tournament
will be staged August 13 at the Duquesne
Golf Club in West Mifflin. This is
an open date for the Pirates and some of
the baseball players are likely to be on hand
for the golfing and the dinner. Wives are
invited . . . The Variety Club Fair was held
Monday through Saturday (13-18) at Heidelberg
Raceway and its success seemed assured
at the time of writing.
Rev. James G. Bell jr.,
son of the Grove
City showman, was installed June 28 as associate
pastor of the First Presbyterian
Church, Lancaster. For the past two years
he had served as associate pastor of the UP
Church, Leetsdale . . . "Construction Gang"
was the Casino fetaure . . . Chatham Cinema's
upcoming offering will be "The Outof-Towners"
and the Shadyside next will
present "Rider on the Rain."
The opening of the taxpayers' stadium
had all 50,230 seats sold for a Pirates-Reds
baseball game. Harry L. "Bing" Crosby,
one of the Pirates' owners, and other entertainers
were expected to be on hand for
the Thursday (16) inaugural . . . "Paint Your
Wagon," a roadshow not long ago, is out
on triple bills . . . Featured at one of the
Super 71 screens were "Tobacco Roody"
and "Chastity" ... In release without a first
run and being double and triple^billed is
"A Man Called Horse" ... In multiple release
was "Cycle Savages."
The Penthouse opened a long-running
show which includes "Swap Meet," "The
Professional" and "Hey, Wait for Me" . . .
The Warner opened "Myra Breckinridge"
... In New York City, Miller High Life
beer is showing free movies in about two
dozen parks ... A Pennsylvania state lottery
bill passed the house by a vote of 106
to 85 and was sent to the senate.
Mr. and Mrs. William Geibel, booking
here recently, stated that they are pleased
so far with the flea market they established
at the Tusca Drive-In, Tuscarawas Road,
Beaver, earlier in the outdoor season. Open
every Sunday, 10 a.m. to 5 p.m., those purchasing
admission to the flea market are
given a ticket good for 50 cents on one
paid theatre admission of $1.50, the ticket
being good anytime. Early in the season
when the Tusca opened weekends only, the
screen was badly damaged in a windstorm.
This structure has been renewed and the
new facing is aluminum with white paint.
The Geibels also have renovated the Tusca
concession building, with installation of wallto-wall
carpeting, wrought iron fixturesrails,
new lighting system, lowered ceiling,
etc.
Jim Geibel, brother of Tusca Drive-In's
Bill Geibel, and who is a former outdoor
theatre owner at Butler where Bill also started
in drive-in exhibition (his Skyway there
is under lease at this time to Chester De-
Marsh Theatres), also is active in diversified
business. They include franchise-bottler
for R&W Root Beer, agent for septic
tanks and grave-digging equipments.
JOHN GARDNER
Theatres
P.O. Box 2037—Elm Grove-
Wheeling, W. Va. 26003
Take This Opportunity
To Extend Thanks
and best Wishes
To Ben Shiyen
and BOXOFFICE
Congratulations
Claude J. Schlanger
Budco Quality Theatres
Doylestown, Pa.
Many More Happy Anniversaries
Are Our Wishes For
Ben And Boxoffice
Anthony Mungello
Mary Ann Theatre
Burgettstown, Pa.
Tri-State Drive-ln Theatre
D. D. Mungello
BOXOFnCE :: July 20, 1970 E-13

BERNARD BUCHHEIT
(45 Years In Exhibition)
Rustic Drive-ln Theatre
(Greensburg, Pa., Area)
Extends Best Wishes To
BEN SHLYEN
Peter Antonoplos First
User of Theatre Posters
PlITSBURGH—Peter Antonoplos, deceased,
who successfully operated the Olympic
Theatre on downtown Fifth Avenue in
the early years of silent movies, was the first
exhibitor to advertise his shows via ptosters.
No film producer-distributor issued any movie
"paper" but the enterprising Pete of
Pittsburgh made a collection of opera posters,
railroad lithographs, legitimate stageshow
reproductions and magazine and poster
advertisements for religions, beers, liquors,
wines, foods, travel, etc., and he
would cut, rearrange and mount material to
make up a suitable poster for a photo frame
in front of his theatre. The madeup poster
somehow tied in with his current film, whether
a cowboy, railroad, society drama or
comedy picture. He had flood scenes, school
and college photos, patriotic posters, violentaction
depictions with guns, revolvers,
knives, romantic scenes from calendars and
newspapers, headlines and sports-page photos.
WILSON THEATRES,
Pete would screen his picture in advance
TYRONE, PA.
Salutes Ben Shlyen on His Achievement
And For The Great Assistance He Has Given
To All Members of
the Film-Theatre Industry.
Our Enterprise was founded by GEORGE C. WIL-
SON, who really entered the business with a Bang!
(Remember Mable Normond's "Mickey"?)
Happy To Participate
With Our
50 Year Editor-Publisher!
George C Wilson III, Grandson.
GRANGE OUTDOOR THEATRES
EVEREn AMUSEMENTS
TED
GRANGE
Join With the Entire
Motion Picture Industry
in Honoring
MISTER BOXOFFICE
and he always came up with a new handmade
poster, sometimes with both the picture
title and the star, such as a hand-lettered
"Mary Pickford" and hand-lettered producers'
trademarks, which he copied from the
film. The trademark appeared, not only at
the beginning and the end of the reel, but
in many scenes in the picture, being hung on
a backdrop "wall," on an outdoor fence, on
a tree trunk or on top of a piano. "Indoor"
scenes and all scenes were photographed outdoors
in the sunshine and it was not unusual
to see the film producer's trademark on a
dining room table or on a front door, these
trademarks being used to prevent pirate producers
from stealing scenes for insertions in
other pictures.
Pete Antonoplos always displayed the
American flag.
'The Governor' Chairman
Of Original Blatt Board
PITTSBURGH—"The
Governor"—that
would be the mother of the Blatt Brothers.
For many years, her sons, the late "Bill,"
"Chuck" and "Jake," and daughter "Peg"
Blatt always met with their mother on business
and family matters. She was chairman
of the board and her vote was very impwrtant
in the decisions made by her children,
all now deceased. There is a book about
"Chuck," who was wounded and crippled in
World War I.
Blatt Bros. Theatres came into being at
East Brady, Pa., 50 years ago and always
has been a clean-cut exhibition operation.
Bill and Jake were twins. Jack Blatt, Erie,
Pa., son of Jake, now heads the circuit and
among those closest to the heart of the enterprise
are Frank Lewis and Earl "Sug"
(for Sugar) Beckwith, both veterans with
this company, at the Pittsburgh office, 194
Castle Shannon Blvd. Lewis also is treasurer
for NATO of Western Pennsylvania.
HELD OVER!!
BEN SHLYEN
and
BOXOFFICE
— Greetings From —
Regent Square Theatre
Edgewood, Pittsburgh, Pa., 15218
E-U BOXOmCE :: July 20, 1970

—
Glenn 'Pat' Martin
Boothman 54 Years
PITTSBURGH — Glenn "Pat" Martin,
Ardmore Drive-In projectionist and a perfectionist
in his booth, has been in this occupation
for 54 years. He started his career
in 1916 at the Air Dome Theatre in Homestead.
The original Open Air Dome Theatre was
opened in 1908 in Wilkinsburg on the property
of the BoxoFFiCE Pittsburgh correspondent's
family's Recce's Stagecoach Inn
on Penn Avenue near Wood Street and closed
in 1916 to make way for a number of
commercial buildings. These open-air theatres
used park benches for seating, presented
vaudeville, stock company or musical productions
earlier in the evening and, after
dark, the movies were used. The popular
Mack Sennett's Keystone Kops were particular
favorites.
In-person favorites included members of
the McHugh family of Homestead. Remember
Matt and Frank McHugh in their hundreds
of movies?
Zukor Pittsburgh Pioneer
PITTSBURGH—Adolph Zukor, up in his
90s, with Paramount and still alert, was one
of Pittsburgh's pioneer exhibitors. His enterprise
folded but his failure here did not
turn him against the movie industry and he
went on to become one of its most noted
executives. Read Will Irwin's 1928 book
about Zukor, "The House That Shadows
Built," available at your library or you may
borrow a copy from the Boxoffice Pittsburgh
correspondent.
Good Health
— Long Life
For BEN SHLYEN and BOXOFFICE
is the toast of
RANALLI'S DRIVE-IN THEATRE
Richland
Township
Gibsonia, Pa. 15044
BOXOFFICE Carried Story
Of Founding of Variety
PITTSBURGH—The Variety Club was
organized in Pittsburgh 43 years ago by local
theatre and film men and Boxoffice
was the first publication to tell the story, often
retold in many parts of the world, of
the infant girl who was abandoned in the
Sheridan Square Theatre, East Liberty, and
who was "adopted" by 1 1 local men of our
industry. There are many clubs in International
Variety now and this group is the
world's leading children's charity.
Tent 1 has been active recently with a
tag day, Cadillac drawing, radiothon, theatre
collections, charity fair, opening Camp
Variety for underprivileged children for the
30th summer season, preparations for a golf
tournament and the annual banquet which
will be an event November 29 in the ballroom
of the William Penn Hotel.
Best Wishes to
Ben Shlyen
and BOXOFFICE
/ on your
achievement of
50 Years
of
Service
To the Industry
RICHARD W. NEFF
THEATRES
Altoona, Pa. 16602
i^onarcLtulcitlond
to
BEN SHLYEN
and
BOXOFFICE
On Your
Fiftieth
Anniversary
A-
EXHIBITORS
SERVICE
COMPANY
World's Original
Film Messenger Service
Organized in 1911
Incorporated in 1919
Founded by the late
Ben Shlyen and Boxofiice
Have Supported Variety Clubs
For 43 Years, Starting In
Pittsburgh
Where These Charity Clubs Were Originated
THANKS BEN AND BOXOFFICE
Variety Club Tent One
George F. Callahan Sr.
85 Helen Street
McKees Rocks, Pa. 15136
BOXOFFICE :: July 20, 1970 E-15

WASHINGTON
^he Mid-Atlantic NATO conventioii in the
Cavalier Hotel at Virginia Beach Tuesday
through Thursday (14-16) was attended
by approximately 250, according to coordinator
Carlton Duffus' count. Duffus made
the introduction at the opening business session.
James K. Crockett, vice-president and
s^onaratutut
'9 lond
INDEPENDENT
THEATRES, INC.
HARLEY DAVIDSON
President
Compliments of
Circle Theatres
Ted & Jim Pedas
Washington, D.C.
Goldman chaired a panel on "Confrontation:
Exhibitors vs. Distributors," composed
of film leaders of this exchange area.
general manager of Virginia Beach Crockett- Tom Dunn, Universal Southern division
Pender Theatres, was general chairman of manager, made a three-day visit with branch
the convention. His co-chairmen were Bobby manager Alex Schimel. They called on exhibitors
and visited their respective thea-
S. Morgan, NATO of Virginia; Jack Whittle,
NATO of Maryland, and Marvin Goldman,
NATO of D.C. Eugene Picker, nalottesville
. . . Through the cooperative
tres here, in Baltimore, Richmond and Chartional
president of NATO, was the principal
speaker. His address highlighted the secal
Endowment for the Arts and the U. S.
artists-in-the-schools program of the Nationond
day's agenda. Reports by the three Mid- Office of Education, a $100,000 grant for
Atlantic NATO presidents, Leo Back (Maryland),
Glenn Norris (Virginia) and A. Ju-
Bay Area Educational TV Ass'n/KQED,
documentary film has been made to the
lian Brylawski (District of Columbia), followed.
Legislation was discussed by the
San Francisco.
Charles Kripps, 20th Century-Fox branch
respective chairmen, Seymour Hoffman
chief, tradescreened "Hello-Goodbye" at the
(Virginia), Jack Fruchtman (Maryland) and
K/B screening room Friday afternoon (10).
Morton Gerber (District of Columbia). At
the final business session Thursday (16),
BEST WISHES
TO
BEN SHLYEN
AND \
BOXOFFICE
ON THEIR
50th
^^
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BALTIMORE
Tacit Wliittie, executive secretary, NATO of
Maryland, left Friday (10) to attend
the Mid-Atlantic NATO convention at Virginia
Beach, Va. (14-16).
Mrs. Irene Szpara, Cluster Theatre manager,
and her husband Henry, projectionist
at the same movie house, left Sunday (12)
for a ten-day vacation in Atlantic City, N.J.
From Reuters (London) comes the news
hat Sir Allen Lane, 67, founder of Penguin
Books, one of the world's foremost, successful
paperback publishers, died Tuesday (7)
of cancer. He was well-known here. This
'city is the publishing and distribution center
in the U.S. for Penguin (since 1950). The
new warehouse for the book company was
built recently in the new Security Industrial
Park at the Beltway and Windsor Mill Road.
Associates here state he often stopped at the
Hamilton Street Club, a small men's club
in the first block of Hamilton Street, when
he was in town on Saturdays, to lunch with
club members. Sir Allen began Penguin in
1935 with £100 (then valued at $480). In
35 years he published over 6,000 titles, with
total sales of about $720 million. Many of
the books have been made into motion pictures.
Before retiring in 1969, Sir Allen
founded a hardback publishing branch called
Allen Lane-The Penguin Press. His wife and
three daughters survive.
Congratulations
From
WiNELAND THEATRES
4165 BRANCH AVE. SE
WASHINGTON, D.C. 20031
CONGRATULATIONS,
BOXOFFICE
Sam and Ross Wheeler
E-16
BOXOFnCE :: July 20, 1970

[
NEWS AND VIEWS THE PRODUCTIOfM CENTER
AFI Seminar Under
Way in Beverly Hills
NEW YORK—The American Film Institute's
summer seminar at the Center for Advanced
Film Studies in Beverly Hills, Calif.,
has opened and will run through Friday
(31). Under the direction of seminar director
Jim Kitses and associate Ron Sutton,
35 teachers of the film from all over the
country will participate in the month-long
course of studies titled "Teaching the Film."
Participants will view films by John Ford,
Elia Kazan, Robert Rossen, Arthur Penn,
Samuel Fuller, Alfred Hitchcock and Jean
Renoir. Guest lecturers will discourse on the
works of the different directors and lead
discussions with the group.
Among the guest lecturers who will participate
are: James Blue, faculty member
of the Center for Advanced Film Studies:
Stephen Farber, critic for Film Quarterly;
Richard Kahlenberg, chief of planning, AFI;
James Powers, editor, Hollywood Reporter;
Sheldon Renan, film critic of the Archivist;
Paul Schrader, editor of Cinema magazine,
and Howard Suber, professor of the theatre
arts department of UCLA.
John Ford, Samuel Fuller, Gavin Lambert,
Jean Renoir, Haskell Wexler and Lawrence
Turman are among the professional
filmmakers who have been invited to visit
the center during the seminar.
AFI director George Stevens jr. expressed
the hope that this first of the summer seminars
will be the beginning of a closer relationship
between participants and the
American Film Institute.
Stanley Wilson, 53, Pies
HOLLYWOOD — Stanley Wilson, 53,
creative head of Universal's music department,
died of a heart attack Sunday (12)
in Aspen, Colo., where he was to deliver
an address on musical films at the music
festival. Wilson started in showbusiness as a
trumpet player with Bobby Hackett's band,
spent three years with Freddy Martin's band
and joined MGM in 1945 as an arrangerorchestrator.
The following year he moved
to Republic, where he scored some 80 westerns.
He joined Universal in 1953 and
themed several TV series. His wife, two sons,
daughter and brother, screenwriter Mitchell
Wilson, survive.
Robert Chartoff and Irwin Winkler will
produce "California Generation" for Columbia
Pictures.
Sol Halprin Retirement;
52 Years With 20th-Fox
HOLLYWOOD—An era has come to an
end at 20th Century-Fox as Sol Halprin,
long-time head of the studio's camera department
and the company's oldest employee
in point of service, has retired after more
than 52 years.
Employment records show that Halprin,
at age 16, began working for the old Fox
Film Corp. March 21, 1918, as a secretary
in the film lab. He rose to assistant head of
the department, then took a leave of absence
Dec. 16, 1941, to enter the Navy as
a member of producer-director John Ford's
special photographic team.
Halprin returned to 20th-Fox three years
later and was named head of the camera
department. He is 68 years of age. At present,
no successor has been named.
Filmmaking Company
Organized by Ayres
HOLLYWOOD—Gerald Ayres has announced
the formation of his own independent
production company. Acrobat
Films, following his resignation as vicepresident
in charge of creative affairs for
Columbia Pictures.
At the same time, Columbia Pictures
president Stanley Schneider announced that
Ayres has been signed to an exclusive multiple
motion picture deal with Columbia.
Ayres, who had been a key executive at
Columbia for the past 1 1 years, joined the
company in New York as a reader and
shortly thereafter was elevated to Eastern
story editor. When M. J. Frankovich became
Columbia's global production chief,
he appointed Ayres his executive assistant
headquartering at the company's West Coast
facility.
20th-Fox 'Move' Title Tune
Is Sung by Larry Marks
HOLLYWOOD—Recording artist Larry
Marks will sing the main title tune of
"Move," in the Stuart Rosenberg-Pandro
S. Berman production for 20th Century-
Fox.
Academy Award wiimers Alan and Marilyn
Bergman wrote the lyrics of the song
to music by Marvin Hamlisch, who also
scored the picture.
"Move," scheduled for release shortly,
stars Elliott Gould, Paula Prentiss and
Genevieve Waite, with Rosenberg directing
for producer Berman.
Dunas-Rolcopp Form
Production Company
HOLLYWOOD — Dunas-Rotcopp Productions
has been formed by Ronald Dunas
and Kenneth Rotcopp, it was announced
jointly by the pair. The company's first
venture will be "Squaw Dance," an original
screenplay by Judith and Robert Guy Barrows,
set to be filmed entirely on location
in New Mexico. Studio affiliation has not
yet been finalized.
Dunas also will produce "The Curses
of Doctor Pibe" for American International
Pictures, starting in London this fall. Richard
Murphy is writing a screenplay based
on Irwin Shaw's "Whisp)ers in Bedlam" for
filming later this year.
Arthur C. Miller Dies;
Pioneer Cinematographer
HOLLYWOOD—Arthur C. Miller, 75,
pioneer cinematographer who launched his
career in 1909 with Fred Balshoer's New
York Motion Picture Co., died in his sleep
early Monday morning (13).
During his long career. Miller lensed
more than 150 films, including the "Perils
of Pauline" series, traveled the country for
Pathe News, received seven Academy nominations
and won three Oscars before his professional
retirement in 1950. For many
years he was a member of the executive
board of Cameraman's Union, Local 659,
and also was an executive board member of
the American Society of Cinematographers.
He edited the ASC magazine for some years.
Miller helped organize Atlas Films in
1915, then, in association with George Fitzmaurice,
came to Hollywood in 1918, where
they worked for Famous Players-Lasky. He
spent several years in London and New York
and in 1921 joined Samuel Goldwyn. Miller
worked with Cecil B. DeMille, Metro-Goldwyn-Mayer
and in 1931 joined 20th Century-Fox.
While with 20th-Fox, Miller worked
with all the top directors and stars, lensed
most of the Shirley Temple starrers and
turned out his three Oscar-winning films,
"How Green Was My Valley" (1941),
"Song of Bernadette" (1944) and "Anna
and the King of Siam" (1946). Miller's final
picture was "The Prowler" for Sam Spiegel
in 1950.
He leaves his wife Mae; a son Arthur jr.,
special effects cameraman at 20th Century-
Fox, and a daughter Marion.
Stuart Rosenberg is directing Wameri
Bros.' "The Diary of a Rapist."
BOXOmCE :: July 20, 1970
W-l

—
Bloch Notes Changing
Story Property Scene
HOLLYWOOD—Charles Bloch, under
contract as literary representative for two
top publishing firms. Random House and
Bantam, finds that the flow of books to the
studios has entered a new phase with the
disbanding of inventories by the new moneymanagers.
With the bulk of the business
stemming from a package deal, rather than
on a specific property, Bloch has a unique
role here, where often a story property
goes into print at the same time the studio
is entering negotiations for the productions.
What does make an impression is the
speed at which a subject can go into print.
Such events as we have had in the past
decade—the assassinations, trials, murders
all grist for the new syndicates and the sobsisters,
can be in the print and salable in an
amazingly short time, says Bloch. One
example of this was the Pope's trip to
America.
During the time he was here, the book
was written and placed in print. At the end
of the short visit, as he was entering the
plane for his return trip, a copy of the
book was handed to the leader of the Catholic
Church.
At one time there were many producers
in this town who could work the same way,
said Bloch, but this was more the announcement
of the picture the day following
an event. Motion picture production slowed
it down somewhat but the quickies of this
caliber were the exploitation films, now replaced
by instant sex on the screen.
Bloch, vice-president of Globe Photos, as
well as being a representative of the publishers,
sometimes takes a position and finances
a writer himself. He has had phenomenal
success with several projects which
have hit the big time.
In the writing field today, there are only
about six or seven writers who can expect to
break into big-time figures for their work,
says Bloch. No matter when they turn it
out, Jacqueline Susann, Gore Vidal and the
like command six figures for the film rights.
MP's 'Pretty Boy' Theme
Wins Good DJ Reception
HOLLYWOOD—George .Sherlock, general
manager for American International
Records, returned to Los Angeles from a
ten-day promotion and oublicitv tour which
included stopovers in Denver, Phoenix and
Salt Lake City.
Sherlock reptorts excellent deejay reception
to the song, "It's Me I'm Running
From," performed by AIR contract recording
group The Source as the theme in the
forthcoming American International release
of "A Bullet for Pretty Boy" and to Judd
Hamilton's new single, "Someday Morning."
The third record Sherlock was exploiting
is a new side from the AIR album of
"Bloody Mama," entitled "Rembrandt," performed
by Don Randi. This track was lifted
from the album due to the tremendous response
from deejays nationally and Transcontinental
Record Corp. fieldmen. TRC is
AIR's national distributor.
Bill Gavin, well-known music authority,
personally picked the flip side of the "Rembrandt"
recording, entitled "Vacation for
Fiddler," in his weekly national newsletter
as a strong potential hit.
Film Labor Relations
Service Established
HOLLYWOOD—A film industry labor
relations counseling and liaison service, believed
to be the first of its kind, has been
established by E. C. de Lavigne, for 19
years director of industrial relations for
Metro-Goldwyn-Mayer prior to his recent
resignation.
E. C. de Lavigne & Associates has opened
offices at 13902 Fiji Way, Marine Del
Rey, telephone 82.3-5210, to serve independent
producers and producing companies
in
guild and union relations with the
expertise that previously has been available
only to major studios which maintain large
staffs.
"The structure of film guilds and unions
is more complex than that in any other
American industry," de Lavigne {X>ints out.
"There are more than 40 collective bargaining
agreements, uncountable written and
precedent-setting arrangements which have
been made in the past for special circumstances.
"Our labor relations service will provide
the independent producer and/or company
with the advantages of comprehensive accumulated
knowledge and a liaison with
guild and union representatives which benefits
from trust and respect built over nearly
a score of years."
"The primary goal of our service," de
Lavigne states, "is to uncover potential
areas of producer-labor disagreement in
advance and, on a foundation of understanding,
solve for our client any 'labor problems'
before they ari«e."
E. C. de Lavigne & Associates is equipped
to handle labor relations for clients in
the production centers of New York, Chicago,
Miami, Mexico and all other Latin
countries, as well as in Hollywood. As an
auxiliary to the labor relations service, a
division of the firm will specialize in providing
seasoned film industry payroll and
accounting personnel.
Of this tatter de Lavigne says, "With
600 ways in which guild and union members
can be paid, only personnel familiar
with the complexities can function capably."
Congrafulations fo Boxoffice 50 Years of Service
FILM TRANSPORT CO. OF CALIF.
ARIZONA THEATRE SERVICE
1525 West 23 rd St.
Earl
Goldberg
Phil
Los Angeles, Calif. 90007
Goldberg
Turmcm Signs Benjamin
For 20th-Fox Production
HOLLYWOOD—Actor Richard Benjamin
has been signed by producer Lawrence
Turman for the starring role in his 20th
Century-Fox production, "The Marriage of
a Young Stockbroker," scheduled to begin
filming October 5, it was reported by Richard
D. Zanuck, president.
Benjamin, coming off two highly acclaimed
film performances in "Goodbye,
Columbus" and "Catch-22," previously was
starred on the Broadway stage and in the
TV series, "He and She."
Turman, who will make his directorial
debut with "The Marriage of a Young
Stockbroker," currently is winding up postproduction
activity on his 20th Century-Fox
film, "The Great White Hope," scheduled ij
for fall release.
i
W-2 BOXOmCE :: July 20, 1970

BOXOFFICE INTERNATIONAL PICTURES,
INC
Hollywood^
California
Salutes our mentor, BOXOFFICE MAGA-
ZINE, and BEN SHLYEN who, during his 50
years of service to the industry, laid down the
principles which have guided our own actions
in merchandising and promoting motion
pictures.
SECRET LIVES OF ROMEO AND JULIET

Hollywood Happenings
Q,ERD OSWALD, who is
producing and
directing American International's
Bette Davis starrer, "Betty and Claude," was
the guest of honor Sunday (12) at the San
Francisco Civic Auditorium when his feature,
"80 Steps to Jonah," was shown to the
Nichiren Shoshu Society. Oswald produced
and directed the film for Warner Bros. Nichiren
Shoshu is a Japanese-based religious
organization with 25 million members worldwide
and 250,000 in the United States.
•
Martin Potter returned to London from
Indonesia, where he starred in the Italo production
of "Adventures in Bali," to wind up
looping of his starring role in Joseph Shaftel's
"Goodbye Gemini," formerly titled
"Ask Agamemnon."
•
Art Stolnitz
was named vice-president of
the production division of Metromedia Producers
Corp., it was announced by Charles
"Chuck" Fries, senior vice-president in
charge of production for the company.
•
Bernard Barron, general manager of West
Coast operations of Columbia Pictures for
the past eight years, resigned his Columbia
post to join producer Sidney Sheldon's Hollywood
Mobile Studios as executive vicepresident
and general manager.
•
Bill Kerby, writer of the screenplay "Clay
Allison Down by the River," returned from
script conferences with Warner Bros, executives
in New York.
•
Liza Minnelli has been elected "Queen
of the National Hair Style Show," which
will be held October 25-26 at the Ambassador
Hotel, Los Angeles.
•
Hugh Downs will join the celebrities taking
part in the $50,000 Ontario Motor
Speedway race August 9 to benefit the Motion
Picture and Television Relief Fund.
Downs will join Paul Newman, Dickie
Smothers, Roman Polanski and others taking
part in
the team races.
•
Ken Kragen, head of the Beverly Hills
management firm of Ken Kragen & Friends,
was the keynote speaker at the annual International
Promotors Ass'n convention in
Atlanta, Ga. Kragen discussed the severe
crisis facing the promoter as a result of the
skyrocketing price of talent in today's market.
•
Barnett Shapiro, American International
vice-president and general counsel, announced
that Frederic N. Gaines joined the
AIP legal department.
•
The 11th International Television Festival
of Monte Carlo will be held February
10-20, 1971. Prince Rainier and Princess
Grace will attend the Golden Nymph
Awards Gala, which will be held Saturday,
February 20. The United States last year
had two winners at the festival, Geraldine
Page and Gary Merrill.
•
A portion of the interior of the Church
of St. Mark's at Venice will be constructed
on the sound stage at Cinecitta by Luchino
Visconti for "Death in Venice," the Visconti
production for Warner Bros. This will be
one of the few sets built for the production,
most of the filming having been done on actual
locations, including the exterior of St.
Mark's.
•
Lex Barker's Spanish film,
"Aoom," was
the official Spanish entry at the San Sebastian
Film Festival (12-15). The film, directed
by Gonzalo Suarez for producer Enrique
Esteban, is a Hersua Interfilms production.
•
Maximilian Schell is meeting in San Sebastian,
Spain, with top Spanish-language
distributors setting Latin American and
Spanish releases on his first producer-star
effort, "The Castle." Schell also is working
screening of
in conjunction with the festival
his second producer credit, "First Love,"
which also marks his film director debut.
The latter film is being distributed worldwide
by Sidney Glazier's UMC firm.
•
Jacqueline Susann, novelist, whose book,
"The Love Machine," will be filmed soon
by Frankovich Productions for Columbia
Pictures' release, arrived in Los Angeles to
embark on a full round of promotional activity.
•
Ross Hirshorn was named a production
executive at Warner Bros. Hirshorn, who
previously developed motion picture projects
for David Dortort, will headquarter at the
studio.
•
Marion Dinelli, office manager and secretary
in Columbia Pictures' Hollywood
publicity department, retired. Mrs. Dinelli
came to the company in 1934.
•
David Giler, author of "Resist," an original
screenplay to be filmed by Warner
Bros, with Barry Beckerman producing, returned
from a month in England.
•
George Pal, currently preparing H. G.
Wells' "When the Sleeper Wakes" for American
International, has received word from
Berlin Film Festival executives that his
film, "Destination Moon," will receive a
second honorary award from the board during
current festivities. Pal's film initially
won the Bronze Bear Award at the Berlin
Film Festival in 1940.
•
"Storm of Strangers," a film by Ben
Maddow, just won the Gold Medal at the
Atlanta Film Festival, it was announced by
Saul Rubin, executive producer. He also
stated that this is the seventh award for the
film which features Herschcl Bernardi and
the music of noted composer Serge Hovey.
Using photographs taken by Jacob Riis at
the turn of the century, the story deals with
the Jewish settlement of the lower East Side
of New York and of how the Jews clawed
their way out of the ghetto. It touches upon
the Jewish-Black relationship.
•
to
Anthony Newley returned from London
resume editing of the Bryna Productions
film, "Summertree," at Columbia. The film
marks the first dramatic production directed
by Newley and stars Michael Douglas.
•
A. Frank Reel, who has been executive
vice-president and chief operating officer of
Metromedia producers (MPC) since January,
was named president of the company, it
was announced by Arthur T. Birsh, group
vice-president of Metromedia. At the same
time, Reel announced the appointment of
Charles Fries as executive vice-president in
charge of the production division of the
company, with locations on the West Coast.
•
Paramount Pictures acquired worldwide
distribution rights to David L. Wolper's production
of "Charlie and the Chocolate Factory,"
to be co-produced by Wolper and
Stan Margulies and directed by Mel Stuart
for Wolper Pictures. Filming starts September
1 in Munich and the release date is
July 4, 1971.
*
Leslie Bricusse and Anthony Newley, creators
of some of the most successful shows
on the musical stage, will collaborate for
the first time on a motion picture, with the
arrangement for the team to write the songs
for the above-mentioned Wolper Pictures'
"Charlie and the Chocolate Factory."
*
In search of authentic turn-of-the-century
locations for his latest picture, "Joe Hill,"
producer-director Bo Widerberg selected
Sonora in the Mother Lode area of San
Francisco—until he was forced to look for
another location due to parking meters, the
20th Century innovation. This forced him to
go further afield and he finally selected the
outlying boundaries of Yosemite National
Park for his early America locations. "Joe
Hill," produced and directed by Widerberg
from his original screenplay, stars Thommy
Berggren in the title role. This is a Sagittarius
production for Paramount Pictures release.
•
(Additional Hollyvrood Happenings appear
on page W-6)
Lake Arrowhead Theatre
Opens After Remodeling
LAKE ARROWHEAD, CALIF.—The
Village Theatre here has recently undergone
a complete refurbishing. Structural change
was necessary for safe operation of the
movie theatre, which had been closed since
the fall of 1969.
Jo Anne Wall, manager of the Village,
said that showtimes would be at 7 and 9
p.m., with matinees seven days a week.
W-4 BOXOmCE :: July 20, 1970

—
—
—
—
—
—
—
S
Ferguson Retiring 'Catcb-22' Far Out Front With 800
As 20th-Fox Counsel
HOLLYWOOD — In LA Third; On Clear Day 300
Frank H. Ferguson,
resident counsel of 20th Century-Fox Film
LOS ANGELES — Only one heavyweight
grosser appeared on the first-run Ogden The Femole Animal (SR) 80
Havana, Mayan, North Which Way to the Front?
(WB)
Not Available
Corp. since 1952, announced his plans to
retire Friday (17), thus terminating a corporate
relationship of more than 27 years.
Paramount— Kelly's Heroes (MGM) 200
barometer report, "Catch-22" scoring 800 Towne Hi, Mom! (SR), 2nd wk 50
at the National Theatre, but there were as Vogue Tropic of Cancer (Para) 150
Ferguson stated, "For some time my doctors
have indicated I should curtail my ac-
Webber Airport (Univ), 17th wk 200
many as 15 other pictures attracting business
in the 200 and 300 grossing ranges. In this
'M*A*S*H' Seattle Standout
tivities. Tensions occurring during recent
class were three solid-performing new features:
"On a Clear Day You Can See For-
With 200 at Coliseum
labor negotiations emphasized the necessity
of following good and sound advice. My
SEATTLE—"M'*A*S*H" once more was
ever," 300, Beverly; "Kelly's Heroes," 220,
association over the years with the corporation,
its executive officers, particularly
to Seattle theatregoers and proved it with a
the class of the first-run products available
Egyptian, and "Love Is a Funny Thing,"
280, Doheny Theatre. Noteworthy among
Darryl and Richard Zanuck, has been extremely
rewarding and stimulating. In the
other attractions drawing better-than-average
200 14th week at the Coliseum. The only
the established holdovers were "Z," 300,
Regent; "Getting Straight," 320, 7th week
years ahead I expect to continue to see my
business were "Beneath the Planet of the
at the Crest; "Airport," 290, 17th week at
many friends at the studio and in the motion
picture industry often."
bill at the Fifth Avenue.
Apes" and "Games," paired in the double
Hollywood Pacific.
(Average Is 100)
Richard D. Zanuck, president of 20th-
Blue Mouse The Out-of-Towners (Para), 3rd wk. 90
Beverly On a Clear Day You Can See Forever
Coliseum—M*A*S*H (20th-Fox), 14th wk 200
Fox, upon being advised of Ferguson's (Para) 300 Fifth Avenue Beneath the Planet of the Apes
Bruin—M*A*S*H (20th-Fox), 2Ist wk 330 (20th-Fox); The Games (20th-Fox), 2nd wk. ...150
decision, stated, "It is with great reluctance Chinese— Hetio, Dolly! (20th-Fox), 31st wk 160 Music Box The Hawoiians (UA) 100
that I have accepted Frank Ferguson's announcement,
since his counsel and advice, Cinema Censorship in Denmork (SR), 14th wk. ..240 Seattle 7th Avenue Chisum (WB); 80 Steps to
Cine^ienega Rider on the Rain (Embassy),
Paramount The Man From O.R.G.Y. (SR); The
6th wk 100 Female Animal (SR), 2nd wk 100
Cinerama Darling Lili (Para), 3rd wk 200
not only to the corporation but to me and
Jonah (WB) 100
Crest Getting Straight (Col), 7th wk 320 Town—Woodstock (WB), 1 1th wk 80
other officers, has, over the years, been of Doheny-Plaza Love Is a Funny Thing (UA) 280 Uptown Darling Lili (Para), 3rd wk 60
Egyptian Kelly's Heroes (MGM) 220
inestimable value. His contributions to the Foirfox, Hollywood The Bootniks (BV) 100
Fine Arts
corporation always have been above and
Women in Love (UA), 10th wk 150
beyond
the call of duty. His participation, not Holly, Westwood Wotermelon Man (Col), 3rd wk. 220 Week Worth Good 200
'Chisum' Portland Premiere
Granada The Passion of Anna (UA) 150
Hollywood Pacific Airport (Univ), 17th wk 290
only in the affairs of 20th Century-Fox but Lido Start the Revolution Without Me (WB), PORTLAND—"Chisum" broke into the
in those of the motion picture industry as a 12th wk 90 first-run lineup here with a twice average
Loew's Myra Breckinridge (20th-Fox), 3rd wk. . . .260
whole, will be greatly missed. It is regrettable Mayon Double Initiation (SR), 14thwk 115 200 week at the Broadway and 104th Street
Music Hall Fellini Sotyrieon (UA), 14th wk 95
that I shall lose him as a member of my
National Catch-22 (Para), 3rd wk 800 theatres, tying "Airport," fourth week on the
team but I must accept it. All of us here Pacific Beverly Patton (20th-Fox), 21st wk 200 Westgate II screen, for the city grossing
Pantages Suppose They Gave a War and Nobody
wish him the very best in the years ahead." Came (CRC), 2nd wk 65 lead.
Picfair, State The Moonshine Wor (MGM),
Aladdin— I Am Curious (Blue) (SR), 7th wk 150
2nd wk 100
Broadway, 104th Street—Chisum (WB) 200
Picwood The Cheyenne Social Club (NGP),
Zone Change Is Needed
Eastgate I A Boy Named Charlie Brown (NGP),
4th wk ^ 310
3rd
Pix, Plaza The
wk 150
Out-of-Towners (Para), 3rd wk. . .210
Eastgate II, 82nd Street Beneath the Planet of
For New Orem Drive-In
Regent—Z (SR), 27th wk 300
the Apes (20th-Fox), 3rd wk 150
Tiffany—He end She (SR), 5th wk 100
Fine Arts Tropic of Cancer (Para), 3rd wk 175
OREM, UTAH—Construction of a drivein
theatre in Orem hinges on the approval
Laurelhurst The Cheyenne Social Club (NGP),
Village The Landlord (UA), 6th wk 200
Hollywood Woodstock (WB), 9th wk 175
Wilshire The Hawoiians (UA), 2nd wk 140
3rd wk 175
of a zone change by the Orem City Council.
The matter was discussed at a recent 'Bocrtniks' Rates Denver Top
(UA), 6th wk 175
Music Box What Do You Soy to a Naked Lady?
Orpheum The Hawaiians (UA), 3rd wk 175
meeting of the council following recommendations
of the Orem Planning Commis-
DENVER—Six of the 18 first-run pro-
Spot With 275 2nd Week
Paramount The Out-of-Towners (Para), 3rd wk. 175
Westgate II Airport (Univ), 4th wk 200
sion that commercial zoning be extended grams in town turned in 200-275 percentage
west of the Geneva Drive-In at 1400 South grosses, this elite group including newcomers
"Kelly's Heroes" (200 at the Para-
HONOLULU—The Consolidated Amuse-
Consolidated to Open 3
State St.
Sero Amusement Corp., owner of the mount) and "The Christine Jorgensen Story" ment Co. plans to open its three new hardtops
by September. Two theatres in Waikiki
Geneva, plans to build another ozoner just (250 at the Denver and Colfax). No. 1
west of the present theatre if approval is grosser-of-the-week was "The Boatniks," 275 will have less than 1,000 seats each and the
given for the zone change. Involved is the in a second frame of its three-theatre engagement.
filmed here, is scheduled as the inaugural
premiere of "Tora! Tora! Tora!" partially
opening of a new street to provide access
to the property owned by Sero.
Aladdin—Patton (20th-Fox), 19th wk 125 attraction in one of the houses, tentatively
Bluebird—Man and Wife (SR), 1 Ith wk 200
Action on the matter was tabled pending Centre—M*A*S*H (20th-Fox), 16th wk 125 September 23. The other theatre is the 585-
further contact with Sero Amusement regarding
its willingness to provide the necesof-Towner$
(Para), 3rd wk 250
Century 21 Woodstock (WB), 9th wk 150 seat Aikahi in suburban Kailua.
Cherry Creek, Northglenn, Villa Italia The Out-
Cinderella City, North Valley, Westland—The
sary property to open the street.
Boatniks (BV), 2nd wk 275 Ted Connolly Theatre Okayed
Cooper Paint Your Wagon (Para), 37th wk 150 BURLINGAME, CALIF.—Ted Connolly,
former 49er football star, was granted
Crest Start the Revolution Without Me (WB),
Peggy Cowles, a name on the legitimate 2nd wk 1 75
stage, has been signed by Warner Bros, to
Denham Darling Lili (Para), 3rd wk 175
Denver, Colfax The
a use permit recently for the construction of
Christine Jorgensen Story
make her film debut in "The AU-American (UA) 250 a movie theatre in the Westborough Square
Esquire—Z (SR), 12th wk 100
Boy."
Federol ^The Boys in the Band (NGP), 7th wk. ... 150 Shopping Center.
in CaHfomla—B. F. Shearer Company, Lo« Angelee—Repubflc 3-11 45
B. t. Shearer Company, San Franelfco—Underfclll 1-1t1<
Western Tbeatrieal Equip. Co., San Francitce—Ml -7571
CARBONS, Inc.
» ' ^^
' Box K, Cedar Knolls, NJ. in Arizona—^Theatrical
^^
Supply Company, Phoenix—254-021
in Colorado—Notional Theatre Co., Denver—25-0201
in Utah—L and S Theotre Supply Co., Salt Lake City—328-1 641
'^

—
Hollywood Happenings
gARNEY BERNARD was elected president
of Project 7 Films and Jesse Sandler
was elected executive vice-president and
creative director of the motion picture production
company.
•
With the 1970 Motion Picture and Television
Relief Fund payroll deduction campaign
at the quarter mark, 351 new pledges
and increases have been received from 15
companies and unions. Jack Foreman,
chairman of the campaign committee, announced.
The figure represents 216 new
Spero L. Kontos
and
John P. Filbert, Jr.
offer
BEN
felicitations
to
dedicated
a
showman
SHLYEN
on the occasion
of
his
Golden Anniversary
John P. Filbert
Company
1100 Flower St.
Glendale,
The
Calif.
Theatre Equipment
Dealers Association
with Dealer Members
all
over the
USA and Canada
commend BEN SHLYEN
true industry pioneer
for fifty years of
unstinting service
pledges and 135 increases of previous
pledges. Foreman said.
•
Melissa Hart, musical comedy star now
appearing in "Promises, Promises" in Los
Angeles, has been signed by Sidney Sheldon
Productions to a three-picture, one-a-year,
for the next three years.
Douglas, Ariz., Hardtop
Is Under Consideration
DOUGLAS, ARIZ.—City officials have
disclosed that a tentative prof)osal has been
presented concerning the building of a new
hardtop in the east side addition in Douglas
by Mr. and Mrs. Frank Langley of Phoenix,
Sid Moeur, real estate agent for the land
sale, and attorney Marty Ryan.
The site for the proposed theatre, the
city said, would be the area west of the
Medical Center and north of the Heisey
Building. The theatre would face San Antonio
Avenue and would have a parking
space for approximately 150 cars. The proposed
building would be a 60x90-foot structure,
with a possible seating capacity of 450
persons. It reportedly would be surrounded
by landscaping.
According to the city, Langley said the
structure could possibly be used for school
affairs, state shows, church affairs, conventions
and fund-raising activities. Langley
would be manager of the proposed theatre.
The Langleys have worked with a number
of movie theatres in Phoenix and have been
in the state for several years.
A public hearing on the rezoning to permit
the structure was slated to be held Friday
(10) at city hall.
Cactus Drive-In Features
July 4 Youth Festival
ALBUQUERQUE—The Cactus Drive-In
here lined up a two-day rock-and-roll festival
over the Fourth of July weekend, which
attracted a good-sized crowd of youngsters.
Manager Scott Brewer arranged to book
four youth-oriented features, lined up deejays
from the top youth radio station and
set up some prizes for a fun weekend.
Features on the booking were "Young
Americans," "Don't Look Back," "Monterrey
Pop" and "Head."
Brewer had disc jockeys Bobby Box and
Ken Kristy from KQEO on hand to emcee
the program, which featured dancing before
the program began. The deejays also gave
away a number of prizes, including record
albums, pizzas and theatre passes.
The Cactus Drive-In is one of several
theatres operated here by the Commonwealth
circuit.
Moyer Portland Twin
Plans October Bow
PORTLAND—Moyer Theatres has announced
the completion of plans to open
Portland's first fully automated twin theatres
at the former Portland State University
Book Store location, S. W. Fifth and Hall
streets, in what is known as the Viking Hall
complex.
Tentatively named Cine-Mini 1 and 2,
the twin will have approximately 200 seats
in
each auditorium. A common lobby, boxoffice
and concessions stand will be used
and the theatre manager and concession sales
person can fulfill the role of operators for
both theatres.
Scheduled for an October opening, the
Cine-Mini twin will feature film festivals,
first-run product from throughout the world,
plus films which are classified as "art" product.
The booth will feature a new system for
automatic rewinding of film while it is projected
on the screen, developed by the Motion
Picture Equipment Division of North
American Philips Corp., Montvale, N. J.
Complete automation is achieved with the
Norelco punched-card programmers, which
automatically program the entire theatre
operation.
Owners of the Moyer Theatres are Harry
and Larry Moyer and Mrs. Emma Kane, a
sister of the Moyers.
Two New Indoor Theatres
For Johnson City, Term.
From Southeastern Edition
JOHNSON CITY,
TENN.—Appalachian
Enterprises is building a 500-seat theatre,
planning to have it ready for operation
in the fall. E. R. Miller, president of Appalachian
Enterprises, said that the new theatre
is to be named the Parkway Cinema.
Miller recently took over the Tennessee
Theatre here and renamed it the Capri. He
also owns the local Skyline Drive-In.
Meanwhile, Independent Enterprises, the
Chattanooga division of Arlen Shopping
Centers, has broken ground for a 300,000-
square foot shopping complex on North
Roan Street and Sunset Drive in Johnson
City.
Congratulations
Ben Shlyen and
Boxoifice
GOLDSTONE FILMS OF
LOS ANGELES, INC.
to
the Trade Press.
Columbia's "Fools' Parade" is a wildpaced
story about a West Virginia hill-town
gang on the rampage during the Great Depression.
8444 Wilshire Blvd.,
Beverly Hills, Calif. 90211
W-6 BOXOFnCE :: July 20, 1970

CONGRATULATIONS, BEN SHLYEN,
ON YOUR 50th ANNIVERSARY
"HOW'S YOUR LOVE LIFE?"
Russ Vincent
World Premiere Distributors, Inc.
7707 Sunset Blvd.
Hollywood, Calif. 90046
(213) 876-4100
BOXOFHCE :: July 20, 1970 W-7

LOS ANGELES
J^ax Youngstein and Walter Seltzer, as well
as architect George T. Nowak, were
very busy men at the opening of Cinema
FINER PROJEaiON-SUPER ECONOMY
Ask Your Supply Dealer or Writ*
HURLEY SCREEN COMPANY, Inc.
ItUnkOrtvm rormlngdor*, U I., N. Y., 117tS
n M^ MM
mb#l
Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
s
1501 Beach Street, Montebello, Calif. 90640
Phone: (213) 685-3079
West's new theatre, which is equipped with
double soundheads for the local sneak previews.
Youngstein says his syndicate, which
built the theatre, has 35 persons in it and
they expect to expand into a whole circuit,
although no date is set for the next one.
With their new off-Wilshire theatre, Seltzer
says they don't expect drop-in trade and
have no signs pointing to the theatre in
the lightly traveled area. Instead, the firm
is heavy on radio spots on the local highbrow
music stations. Seltzer is developing a
property, "I Am Legend," based on a novel
by Richard Matheson, which he will produce.
Its subject: The last man on earth after
all people are destroyed. Many Filmrow
branch and district managers were present
at the opening of the 757-seat house.
George E. Carey, producer-star of Crown
International's "Weekend With the Babysitter,"
just returned from three weeks in the
Orient, where he was scouting locations for
a forthcoming suspense-type film, as yet untitled.
Ed Bader arrived here Thursday (9) from
Buffalo, succeeding Jim Whiteside as branch
manager of Columbia. Whiteside reports to
Buffalo.
Vance King, Screen Publicists Guild representative,
went to the lATSE convention
in Cincinnati. Mrs. King was unable to accompany
him because she currently is tied
up getting a physical check-up.
Richard Zephro, formerly booker for
Paramount in Los Angeles, has been transferred
to Seattle as head booker and salesman.
Bob Kronenberg, who has been living in
Rome, is here for a visit with his daughter.
He was the one-time Filmrow occupant of
Manhattan Films, when it was down on
Vermont.
(Editor's Note: Additional Los Angeles
items are on page W-12)
Columbia Ups Ed Bader;
Los Angeles Branch Chief
NEW YORK—Ed Bader has
been promoted
to the position of Columbia Pictures
branch manager in Los Angeles, it was announced
Monday (13) by Milt Goodman,
vice-president and general sales manager.
Bader, who has been branch manager in
Buffalo since September 1967, joined Columbia
in the home office foreign department
and later became a sales trainee. The
appointment is effective Monday (20).
James Whiteside has been appointed
branch manager in Buffalo.
W-8 BOXOFHCE :: July 20, 1970

Dealer
f^^^O's^^
The John P. Filbert Co.'s new plant at 1100
Flower Street, Glendale, is located in an industrial
center at the interchange of several
freeways so that it is handy to all parts of Los
Angeles. The Building incorporates severalnew
concepts of planning for future expansion.
K
Filbert Company has added a new drapery shop to the expanded
facilities, with Robert P. Wolf in charge, assisted by Monnie
Brown.
Spero L. Kontos and EdwardP. Burke
discuss automation equipment for a
new mini-theatre.
The Filbert Shop: Eugene Kille, installation supervisor, and technicians,
Jerry Bruno and Jim McKenzie.
Les Abbott, customer services, and
John P. Filbert, Jr. make carpet pattern
selections.
John P. Filbert Co., Inc
1100 Flower Street, P.O. Box 5085, Glendale, California 91201
BOXOFHCE :: July 20, 1970

SAN FRANCISCO
pauI Catalana, operator of the Tropicaire
Twin Drive-In in San Jose recently completed
a $100,000 remodeling program,
which included installing automated projection
equipment. The Tropicaire is the first
drive-in in the Santa Clara Valley to use this
equipment.
Congratulations
to
Ben Shiyen!
Motion Picture Service Co.
125 Hyde San Francisco, Calif.
Congtatulathns,
Filmrowites and their own company coworkers
are wishing a speedy recovery for
both Jack Dobbs of United Artists Theatre
Circuit and Bryan Ferrick of Syufy Enterprises,
who are temporarily away from their
positions as general managers of their respective
circuits.
Ed Margoliash is the new manager at the
Regency II Theatre here . . . Larry Gleason,
division manager for General Cinema Corp.,
returned from a theatre location scouting
trip . . . Bill Korenbrot, operator of the
Town Squire in Fresno, reports a very good
run on "Hello, Dolly!"
The newly refurbished Golden Gate I and
II here reopened Wednesday (1) with "Myra
Theatre Transit Co.
Congratulations,
Ben
715 Brannan St. S. F., Colif.
BOXOFFICE
on successfully reaching the half-way mark
toward your upcoming 100th Anniversary
JACK WODELL ASSOCIATES
582 Market St., San Francisco, California
Breckinridge." The theatre's managing director
is Sam Pearlman.
Oint Mecham, Allied Artists division
manager, returned from Denver, where he
conferred with Allied's local representative
on upcoming company product.
The Filmrow social event of the year was
a Fourth of July picnic at the Marin Town
& Country, which was attended by such
"dignitaries" as the Andy Andersons, the
Jack Myhills, Norm Cheslers, Bill Christiansens,
John Dalk, Stu Klein, Connie Carpous,
Les Laskey, Walt von Hauffe, Jim Mooneys,
Jim Cargyles and Ray Syufys. Baseball,
swimming and barbecuing were enjoyed by
all.
Tent 32 Women Hold
Second Flower Fair
SAN FRANCISCO—One of the major
fund-raising events sponsored by the Women
of Variety Tent 32, San Francisco, and cosponsored
by the Northern California Floral
Ass'n was the recent second annual Flower
Fair. This year's fair was, as usual, a huge
success. The flower industry supplied thousands
of cut flowers and had top designers
making floral arrangements during the show.
Dr. Hulda Thelander was honorary chairman
and Mrs. Irving Levin was chairman
of the event. Assisting Mrs. Levin in handling
details were Mrs. Al Grubstick, Mrs.
J. Earl Henning and Mrs. Murry Freedman,
with the complete support of the Women of
Variety for this year's flower show.
Final financial reports are not quite completed
but a rough estimate is that the net
proceeds will exceed $12,000. The money
will be used for the training and instruction
of preschool children who are born blind.
During the 1 8 years the Blind Baby Foundaiton
has been in existence, the Women of
Variety have donated $234,000.
Franklin Cinema Closed
For Indefinite Period
From Mideast Edition
FRANKLIN, OHIO—After operating for
approximately one year, the Franklin Cinema
recently closed for an indefinite period,
according to owner Clarence "Pete" Gal!
of Cincinnati.
Advertising Publicity Public Relations
Best Wishes
CONGRATULATIONS
BEN AND MORRIS AND BOXOFFICE
50 Great Years of Service to the Industry
Buena Vista Distr. Co. 680 Beach St., San Francisco, Calif.

CONGRATULATIONS. BEN
Gerald Fine, producer
and the
"WANDERLOVE" group
Jerome Jackson, Executive Producer
Fletcher Fist, Writer of Screenplay,
Director and Co-producer
Norman Cole-star
Lisa Tennelle-star
A Fine Products Release
BOXOFFICE :; July 20, 1970 W-11

LOS ANGELES
(Editor's Note: Earlier Los Angeles items
appear on page V/-S)
Bill Geliring, 20th-Fox home office executive,
was here visiting Morrie Sudmin and
Bill Spencer at the local office.
Richard Ellman is handling the distribution
of Eden International's film, "The
Bang Bang Gang," which has been given a
September 9 national release date.
Marty Bockner of Astral and Bill Robinson,
Famous Players, visited at American
International . . . Izzy Shapiro, head booker
at AIP, left for his vacation this week . . .
Congratulations, Ben
on Your
50 Years of Service
to
the Industry
PACIFIC
EQUIPMENT
THEATRE
142 Leavenworth St.
San Francisco Calif.
CORP.
Chuck Newman, branch manager at AIP,
resigned . . . The Avco Embassy film, "Sunflower,"
opens here in midsummer at the
Chinese Theatre.
Harry Goldstone of Goldstone Films,
New York, arrived here to visit his local
office, where Jack Sherriff is branch manager.
National General's outdoor action drama,
"El Condor," starring Jim Brown and Lee
Van Cleef, will open Wednesday (22) at
Pacific's Pantages Theatre. Already opened
is NGP's "The Grasshopper," at hardtops
and drive-ins throughout the Los Angeles
area.
"Hi, Mom!" moved to the Beverly Canon
Theatre in Beverly Hills for an extended
booking after a highly successful month's
run at the Granada on Sunset Blvd. Sigma
III is releasing the film.
Hollywood retailers are complaining bitterly
about the noticeable lack of tourists this
year. One angry store owner told BoxoF-
FicE that it's because of Disneyland and Universal
City, both centers for the tourist dollar,
with their huge advertising campaigns
and promotions. But grosses remain good at
the 13 boulevard theatres, with the summertime
hypo of new pictures and tourist attendance.
Gray Line Tours, conducting
tours in the Hollywood-Beverly Hills area,
states that its volume of tourists is slightly
above last year. Its main stop in Hollywood
is at Grauman's Chinese, the NGC
Theatres operation.
For the first time in 35 years a hotel, the
Holiday Inn, opens its doors a half-block
from the Chinese Theatre. Capacity of the
hotel is 475 and the staff is over 300, so this
will build the boulevard traffic. The revolv-
CONGRATULATIONS
On Your 50 Years Service To The Industry
ing restaurant on the roof, a novelty like
that at the Universal's Sheraton, is expected
to draw many from theatre people visiting
the area.
Industryites are aware of the struggle that
has been going on for years between the
Hollywood Chamber of Commerce members,
where the old guard, consisting of the
retail and service establishment, dominates
the entertainment members' approach to
promotion of Hollywood. Many blame the
former for allowing the boulevard to lose
its one-time magic by allowing shlock stores
to open, with sleazy merchandise. All in all
it might be a hot summer but Hollywood is
alert to change.
Harry Levinson Appointed
AIP LA Branch Manager
LOS ANGELES—Harry Levinson has
been appwinted branch manager of American
International's Los Angeles exchange, it
was announced by AIP's senior vice-president
in charge of sales and distribution Leon
P. Blender and by Murray E. Gerson,
Western sales manager.
Levinson was a sales executive with
Crown International. He succeeds C. H.
"Chuck" Newman, who remains with AIP
in a sales capacity.
Summer Cinema Featuring
Busby Berkeley Musicals
From Southwestern Edition
SAN ANTONIO—Summer Cinema 1970
opened at St. Mary's University June 26
with the showing of the Japanese filmj
"Ikiru," with English subtitles, in Moody
Hall 102 on St. Mary's campus. The Summer
Cinema schedule, sponsored by the International
Fine Arts' Center of the Southwest,
continues through August 14.
Rodeo Drive-In Updated
TUCSON, ARIZ.—The Cactus Corp.'s
Rodeo Drive-In, 5101 South Nogales Hwy.,
recently completed an updating program.
The entire theatre area has been repaved,
the screen tower repainted and the snackbar
and restrooms remodeled. Manager of theatre
operations is Ewart Edwards.
Warner Bros.' "Summer of '42" will be
produced by Richard Alan Roth.
Robert L. Lippert Theatres
Robert L. Lippert & Associates
Best Wishes
for
Continued
Success
544 Golden Gate Ave., San Francisco, Calif.
General Theatrical Co.
230 Hyde
San Francisco, Calif.
W.12 BOXOmCE :: July 20, 1970

I DENVER
Youth-Type Theatre
"Qel Carnes, for 14 years with the Post,
lately as drama editor, has resigned
and is enjoying a vacation, after which he
will do some freelance writing. Carnes also
has in mind a few scripts for films. Other
changes in the department include the promotion
of Abe Weiner from editor of one
of the Post's Sunday magazines, The Roundup,
to drama department director; Barry
Morrison, who has been handling the weekend
nightclub and restaurant column, will
add the job of movie editor to his other
duties, and Robert Downing, a director at
the Bonfils Theatre here, will join the department
later this month.
Frank Carbone, distributor chairman for
the Will Rogers Hospital Fund Drive, held
a meeting of exhibitors, distributors and
suppliers at the Century screening room.
The drive for funds has started, salesmen
have been assigned theatres to solicit and
they will be contacting their accounts short-
ly-
Starr Yelland, local
sportscaster on Channel 7, was the guest
speaker.
Mr. and Mrs. Dorrance Schmidt, Palm
With L. J. Albertini, drive-in district manager
for Wolfberg Theatres, taking another
extended leave of absence and vacation, Tom
Smiley, president and general manager, has
boosted William Van Deventer, assistant to
Albertini, to drive-in district manager while
Albertini is absent. Ray Studer came in
from the East Drive-In to fill is as assistant
to Van Deventer. Wolfram Sommer, assistant
at the Monaco, went to the East as
manager; Ken Bedard resigned as manager
at the Wadsworth, with Tony Cordelia, assistant
manager at the West, moving to the
Wadsworth as manager. With the resignation
of Carroll Brooks as manager at the North
Star, Don Rasso, Wadsworth manager, was
moved to the North Star Drive-In as manager.
Larry Goodenough, manager of the Vogue
Art Theatre here, has just returned from an
extended vacation that truly benefits his
name— a month's touring and camping trip
through Europe. Goodenough, accompanied
by two other young men, jetted to Paris,
toured the Continent and returned to the
U.S. via the Queen Elizabeth U.
Best Wishes
Utah May Take Teenie
to
Tulip' to Federal Court
SALT LAKE CITY—Chief Deputy of
Salt Lake County Leon A. Halgren,
Ben
City
Shlyen
Atty. Roger F. Cutler and Ass't Utah Atty.
Gen. Robert Hansen may file a complaint
in federal court against the producer
and
of the
feature motion picture, "Teenie Tulip," it
has been disclosed here.
His Staff
"A federal complaint appears to be the
most effective way to put a stop to the
flood of 'obscene' motion pictures into our
community," Halgren declared.
City Atty. Cutler said that the cost of
General Cinema Corp extraditing subpoenaed witnesses would be
24115 Southland Dr.
very large, since the producer and others
involved reportedly live in New York City.
Jeny Bullard has opened his new 120-car
drive-in at Sundance, Wyo. The theatre will
be on a two-change-a-week basis, with bookings
being set on circuit with Bullard's Drivein
located in nearby Upton, Wyo.
The monthly luncheon of the Rocky
Mountain Motion Picture Ass'n was held at
WHY MOTION PICTURE SERVICE CO.?
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• MPS COLOR TRAILERS
• TRAILERETTES • DATE STRIPS
MOTION PICTURE SERVICE CO.
Ceroid L. Korski, Prcj.
125 Hyde St., Son Francisco, Coli>. 94102
Theatre, Bayard, Neb., were visited by their
daughter who resides in New York City.
The entire family then traveled to Lincoln,
Neb., to see the Schmidt's son's graduation
at the University of Nebraska.
He said a case in Utah courts would be preferable
but that he wouldn't oppose county
action in federal court. Recent prosecution
of alleged "obscene" films has been quite unsuccessful.
"Teenie Tulip" was exhibited by the
Cinema Theatre in Salt Lake City in late
May and early June. City commissioners
interceded in a court case against Sam Bartoz,
owner of the Cinema, and persuaded the
prosecution to drop proceedings.
A case against Bartoz last spring for showing
"Russ Meyer's Vixen" was dismissed because
of lack of evidence.
For Glendale, Calif.
GLENDALE, CALIF.—A new
motion
picture theatre showing three features for
50 cents was slated for a late June opening
here. Jay Phillips, a former Midwest exhibitor
who lives in Studio City, was looking
for a family theatre when he met Newell
Saunders, Glendale exhibitor, who told him
about the Tuesday Afternoon Club Theatre
that was available.
Old-timers will recall when this was the
Show Shop Theatre, which had a ten-cent
admission price. It made money during the
depression years but was forced out of business
with the pre-World War II boom. After
the war, the Arcade Theatre went into the
location but folded in December 1952.
Since then, the auditorium has been used
as a church, for rehearsal for rock groups,
dance recitals and the Strawberry Alarm'
Club. The Tuesday Club uses it on some
Tuesday afternoons when its program
warrants a large stage.
Said Phillips, "I have a 10x22-foot Cinemascope
screen and my first three bookings
are 'Flareup,' starring Raquel Welch, 'Marlow'
with James Garner and 'Sam Whiskey.'
The bill will be changed twice a week. I
am aiming at the young audience, under 25,
who will call this 'camp' and don't mind five
hours of movies. We will have concessions
and they can eat and move around between
shows."
SPECIALISTS
IN THEATRE
EQUIPMENT
"Theatre
Installations
From Inception To
Completion"
DISTRIBUTORS
FINANCING
AVAILABLE
OF CENTURY
PROJEaiON EQUIPMENT
Call (415) 771-2950
PACIFIC
Ask For
Bob Woelfl
THEATRE
EQUIPMENT CORP.
142 Leavenworth St.
San Francisco, Calif.
BOXOFnc:E :: July 20, 1970
W-13

D.W.Dunbar Honored
By Attorneys General
DENVER—Colorado Atty. Gen. Duke
W. Dunbar, 75, formerly secretary of the
old Film Board of Trade, has been awarded
the Wyman Award for outstanding service
by the National Ass'n of Attorneys General.
The award was made at St. Charles, 111., at
a meeting of the organization and is for
outstanding service to attorneys general all
over the U.S. TTie group never makes more
than one presentation a year and not one
every year.
Dunbar has been attorney general for
Colorado for 20 years and is running for
his eighth term this year. He still maintains
a keen interest in the film industry.
Salt Lake City Takes 2nd
Look at Film Regulations
SALT LAKE CITY—The city commissioners
here have decided to revamp their
ordinance requiring regulatory licensing of
theatres showing X and R-rated films. Under
that ordinance, a theatre's license could
be revoked for violation of laws prohibiting
minors from viewing certain films. A new
law to be drafted will require a court conviction
before the city can act to revoke
any theatre's license.
Roger Cutler, assistant city attorney,
pointed out that certain difficulties for the
commissioners could arise unless the previous
ordinance was so clarified. He cited in
particular the problem of foreign and other
"questionable" films in release before November
1968 and thus not required to be
rated. However, Cutler said the theatre
owners here had been most cooperative in
not allowing minors to view objectionable
pictures.
The original ordinance resulted from a
meeting with "decency" representatives Mrs.
Maurice Brimhall and Donna Bullock. Mrs.
Bullock had criticized the commissioners for
letting theatre owners "off scott free . . .
for showing the skin-flick motion pictures."
Mrs. Bullock said theatre owners should be
forced to furnish names of California distributors
of such films.
NEW YORK—Two additional productions
are being prepared for Superior Films
by Herbert S. Altman, producer-directorwriter
of "Dirtymouth." The films are "J.C.
in New York," original screenplay by Altman
to be filmed in color in New York late
in
August, and "Room and Board."
Congrafulations to
BEN SHLYEN
On Your 50th Anniversary
— NEW THEATRE DESIGN —
— DESIGN FOR REMODELING EXISTING FACILITIES —
— CONCESSION LAYOUT & PLANNING —
— COLOR — MATERIAL SECTION —
MEL C. GLATZ
and
ASSOCIATES
6464 West 14th Ave., Suite #201 Laketcood, Colorado 80214
Phone 238-6415
W-14
Congratulations
and Best Wishes to
Progressive Trade Paper of
the
BOXOFFICE
WOLFBERG
THEATRES
the Industry
1631 GLENARM PLACE DENVER, COLORADO
UATC Twin Unil Will
Be Spokane's First
SPOKANE, WASH—Bids for construction
of Spokane's first twin theatre were
opened last month, according to Earl D.
McCarthy of E. D. McCarthy, Inc., the
developer. Construction of the project, estimated
to cost some $500,000, including
equipment, will start immediately in the
East Town Shopping Center at Sprague and
Havana and is scheduled to be completed
in December, McCarthy said.
The Hutton Settlement, owner of the
land, will finance the project and will lease
it for 25 years to United Artists Theatre
Circuit.
With 600 seats on one side and 250 on
the other, the theatre will permit simultaneous
showings of different movies, thus providing
varied film fare.
Gale Santocono of San Francisco is the
architect for the East Town Theatre. Associated
with him is William G. Fiedler of Spokane.
Casey Fleming of James S. Black &
Co. was co-broker in the transaction.
Washington Airer Meets
Community Opposition
BREMERTON, WASH.—An unsuccessful
attempt was made recently to reach a
compromise that would allow construction of
an outdoor theatre at Meadowdale, north of
East Bremerton. Property owners adjacent
to the 40 acres on which Hurley "Bud"
Higgs of Bremerton wants to locate a twinscreen
drive-in have risen up in opposition to
the plan. Despite the efforts of Kitsap County
Commissioners to find a middle ground
between the two factions, the protesters remained
unconvinced that the drive-in would
not disrupt their area.
After a lengthy hearing on the request,
which comes in the form of a permit application
from Higgs under the county zoning
law, the commissioners recently put off
a final decision for another three weeks.
During that time, they said, they will inquire
into the effects on land values of other
theatres built by the firm with which Higgs
is dealing and into the state department of
highways' thoughts on the matter.
There seemed little chance, however, that
the opposition can be appeased. Their protests
were many and varied, including effects
on land values, added traffic danger, nighttime
noise, what they felt were "undesirable"
drive-in patrons, modem movies in general
and threats to their drainage system.
Jenks Beard, aiding Higgs on the project,
pointed out that fears of depreciated land
values were groundless. The same firm has
built ozoners in the Tri-Cities and Yakima,
he said, and land values had increased, as
has the value of land behind the Kitsap Lake
Drive-! n here.
The commissioners had all but promised
Higgs several months ago that they would
approve the permit if he made certain
changes they felt would satisfy the protestors.
The changes were made but didn't
overcome the objectioiu of the nearby residents.
BOXOFHCE :: July 20, 1970

-
CENTURY'S
Instantly stops a projector
IT'S ELECTRONIC-a solid state device, an entirely
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WHOLLY SELF-CONTAINED - positive action, requires
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"AUTOMATION" APPLICATIONS.
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turns off projector and arc lamps at end of film reel
— an obvious convenience that frees the projectionist
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Can be equipped with auxiliary circuits to activate
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semi-automated theatre!
*Patent applied for
THIS IS THE CENTURY MAGAZINE
AUTOMATIC-SAFETY CONTROL* (MODEL MSC-1)
Completely adaptable to all Century Projectors and easily
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See your Century dealer - or write us.
Century Projection and Sound Equipment — proven best by actual test!
Note these many Century innovations — they spell out the superiority of Century equipment:
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MODEL 67 SOUND SYSTEM —a compact, solid state
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Western Theatrical Equipment Co.
187 Golden Gate Avenue
San Francisco, California 94102
John P. Filbert Co., Inc.
1100 Flower Street (P.O. Box 5085)
Glendale, California 91201
Phone: (213) 247-6550
Western Service & Supply,
2100 Stout Street
Denver, Colorado 80205
Inc.
Pembrex Theatre Supply Corp.
1100 Flower Street
Glcndole, California 91201
& S Theatre Supply Co.
214 East First South Stivet
Salt Lake City, Utah 84111
Pacific Theatre Equipment Co.
142 Leavenworth Street
San Francisco, California 94102
S. F. Bums & Co., Inc.
2319 2nd Avenue
Seattle, Washington 98101
BOXOFFICE :: July 20, 1970
W-15

!
Portland Quadplex Is
Planned by Tom Moyer
PORTLAND—A long-term lease has
been signed with the Broadway Amusement
Co. by Tom Moyer Theatres for the acquisition
of the Broadway Theatre building
on Southwest Broadway and Taylor Street,
Moyer's first downtown Portland theatre
of>eration.
Tom Moyer, who heads an Oregon circuit
operating 11 hardtop and drive-in theatres
in the Portland and Salem area, says he
eventually plans to convert the major downtown
theatre building into the Northwest's
first quadplex—four movie theatres under
one roof.
The terms of the lease were not disclosed.
Four years ago, Trans Beacon Enterprises,
nationwide theatre circuit, leased the
building and both the J. J. Parker Broadway
and the Off-Broadway. In the course
of recent reorganization, the Beverly Hills,
Calif.-based circuit relinquished the lease.
Mrs. J. J. Parker, president of Broadway
Amusement Co., long termed Oregon's first
lady of the motion picture theatre, purchased
the half-block property, which faces 200 feet
on Southwest Broadway and 100 feet on
both Southwest Salmon and Main streets.
for $425,000 in 1944. The theatre, one of
the largest in Portland, once featured both
movies and vaudeville. It also was the scene
of many motion picture world premieres,
including the Oregon-filmed "Bend of the
River."
The Off-Broadway, a 450-seat upstairs
CONGRATULATIONS
Ben Shlyen
on the
GOLDEN ANNIVERSARY
OF
BOXOFFICE
Best Wishes for
Continued Success
J. J. Rosenfield
FAVORITE THEATRES, Inc.
Spokane, Washington
^ssssssssss^
Lee ARTOE REFLECTORS
^
W.18
1241 MLMOHT AVtNM
theatre which occupies the old Amato's
Supper Club location, was opened in 1964.
Through her attorney Ferris Boothe, Mrs.
Parker stated she is pleased to have the
management of the theatre under the control
of Portland-area interests. Mrs. Parker, wife
of the late J. J. Parker, veteran Oregon theatre
circuit man, maintained an active interest
in the operation of theatres throughout
the state from 1941 until 1966.
Moyer has plans to construct two separate
400-seat auditoriums in the present balcony
area and to operate the modern 1,000-seat
Broadway. He has no names selected for the
two balcony auditoriums.
Moyer theatres include the Eastgate Twin;
the Westgate Twin in Beaverton; the Foster
and Family drive-ins; the Elsinore, Capitol
and Hollywood in Salem; the North Salem
Drive-In, and the new 1,200-car South
Salem Drive-In, scheduled to open August 6.
Robert Lippert Discusses
Effects of Rapid Transit
SALT LAKE CITY—A member of the
San Francisco civic family, theatre owner
Robert L. Lippert, here in connection with
the opening of quadplex houses in the Valley
Farm Shopping Center set for openings
Wednesday (15), was guest of honor at a
luncheon held at the Businessmen's Club
and spoke on the rapid transit program in
San Francisco, as it relates to the community
welfare, particularly the entertainment
media.
"As Los Angeles continues to study rapid
transit programs that will alleviate automobile
congestion and solve the antiquated bus
system, San Francisco expects to have completed
a subway servicing nine Bay Area
counties within a decade. This may have a
profound effect on theatre habits.
"The Bay Area Rapid Transit (BART)
daily will carry hundreds of thousands of
passengers on its 230 miles of track with 34
stations and bus feeder systems in outlying
areas to handle discharged passengers.
"Construction already has begun and, by
1980, transit officials feel the whole personal
travel habits of Bay Area residents will
have completely changed and that automo-
be drastically reduced.
bile-caused smog will
Request for Airer Permit
Denied by Commissioners
BREMERTON,
WASH.—Hurley "Bud"
Higgs' request for a permit to build a drivein
at Meadowdale north of East Bremerton
was denied by the Kitsap County Commissioners
in response to overwhelming objections
from nearby residents. In explaining
the unanimous decision a commissioner said,
"I see no signs that this area is going commercial.
I think this use is incompatible in
that area."
The commissioners virtually had assured
Higgs earlier in the year, when his request
for a theatre at the location was denied a
first time, that if he made certain changes,
they would consider it favorably. When
Higgs resubmitted the revised plan, the opposition
was stronger than ever.
SEATTLE
H rea drive-ins have really had a break with
the weather. Through Wednesday (15),
every day of the month has been clear and
temperatures constantly in the mid-70s to
mid-80s, a most unique situation, even in
July!
Al Boodman, Columbia Pictures branch
manager, and his wife Carolyn are the
proud adopted parents of a new-'born baby
boy named Lonny Jay.
Sid Dean was a Filmrow visitor Monday
(13), as was Connie Carpou from Avco
Embassy Pictures, San Francisco.
New openings: "The Boatniks" at five
theatres—the Bay, Crossroads, Southcenter
and the Duwamish and Sno-King drive-ins;
"Getting Straight" at the Renton Village
Cinema II, United Artists Cinema 150 and
the Aurora Drive-In, and "Count Yorga
Vampire" in the New Midway and Kenmore
drive-ins . . . "Russ Meyer's Vixen"
and "Finders Keepers, Lovers Weepers!"
went into the Paramount Wednesday (15).
"Tropic of Cancer" will have its first-run
showing beginning Tuesday (21) at Jim
Selvidge's Ridgemont Theatre.
Screenings the past week included American
International's "The Swappers" and
Cinerama Releasing's "How Do I Love
Thee?", both at the Jewel Box.
The local "Hair" company will close at
the Moore Theatre August 2 after a fourmonth
run and has been selected to head
for Miami, Fla., where the Northwest
youngsters will open preview shows August
21. The Seattle-created company will be the
first to penetrate the Mason-Dixon curtain.
HHR Filmedia Releasing
Modeling Short Subject
From Eastern Edition
NEW YORK — "Cover Girl: New Face
in Focus" is the title of a new ten-minute
color short subject featuring cover girl
Elaine Fulkerson, "Model of the Year" contest
winner. Immediately available in the
New York and Washington, D.C., exchange
territories, beautiful photography and a
great musical score mark this free entertaining
short that takes you behind the scenes
in the glamorous world of modeling.
Produced by Helen Nash Associates, this
film is released by RHR Filmedia, 1270
Avenue of the Americas, New York 10020,
phone (212) 541-9692.
For The
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BOXOFFICE :: July 20, 1970

— —
—
—
——
—
—
'Cheyenne Social Club'
Top Newcomer in KC
KANSAS CITY—Two veteran actors,
Henry Fonda and James Stewart, proved a
big drawing card as Kansas Citians flocked
to "The Ciieyenne Social Club," opening at
13 units here to the tune of a composite 335
per cent. "Myra Breckinridge" held the top
spot for the second week, registering 400
at Empire 1 and Metro 2. "Getting Straight"
—second week at the Roxy and Metro 3
moved into the number two position with
350 per cent. "Patton," on a "popularprices"
basis, was fourth with 300 at Empire
3. followed by "The Out-of-Towners" with
a composite 285 at three area theatres.
(Average Is 100)
Capri, Parkway Two, Ranch Mart 2 Darling Lili
(Para), 3rd wk 165
Embassy I, II Start the Revolution Without Me
(WB), 3rd wk 225
Empire 1, Metro 2 Myro Breckinridge (20th-Fox),
2nd wk 400
Empire 2 The Strawberry Statement (MGM),
3rd wk 100
Empire 3 Potton (20th-Fox), 19th wk 300
Empire 4 The Grasshopper (NGP), 5th wk 150
Foirylond 1 Lost Flight (Univ), 2nd wk 90
Fine Arts—Z (SR), 14th wk 200
Glenwood Goodbye, Mr. 1
Chips (MGM), 30th wk. 100
Glenwood II Hello, Dolly! (20th-Fox), 30th wk. . .250
Kimo The Love Doctors (SR), 2nd wk 100
Kimo South End of the Rood (AA), 2nd wk 100
Metro 3, Roxy Getting Straight (Col), 2nd wk. . .350
Midland, Parkway One, Ranch Mart 1 The Outot-Towners
(Para), 3rd wk 285
Nine theatres Two Mules for Sister Sara (Univ),
2nd wk 135
Plaza The Howaiians (UA), 2nd wk 140
Six theatres The Boatniks (BV) 150
Thirteen theatres The Cheyenne Social Club
(NGP) 335
Towne I—M*A*S*H (20th-Fox), 16th wk 275
Union Contract Is Signed
By AMC KC Projectionists
KANSAS CITY—A contract was signed
Monday (13) by American Multi Cinema
(Durwood Theatres) and the Motion Picture
Machine Operators Union, Local 170, culminating
a year and a half of negotiations.
Union business representative Frank
Dowd said the three-year contract is for 20
projectionists in the Kansas City area. He
said the theatre company had been nonunion
for nine years.
Raymond Beagle jr., attorney for Durwood,
said the projectionists belonged to the
union until the early 1960s, when they voted
to be decertified. About a year ago, he said,
the projectionists voted for union certification.
Loew's Houses Lower Rate
ST. LOUIS — Loew's State and Loew's
MidCity theatres have announced a new reduced
price policy for both houses. Adults
are admitted for $1.50 and students with
Loew's ID cards pay $1. Admission price
for children under 13 is 75 cents or they
will be admitted free when accompanied by
their parents.
Landers Is Sold by NGC
SPRINGFIELD, MO. — The 824-seat
Landers Theatre here has been sold by the
National General Corp. to the Springfield
Little Theatre organization for $100,000.
The Landers will be used for stage presentations.
Teenagers: Why Are We Charged Adult
Prices If We Can't See Adult Films?
INDIANAPOLIS—"There is
some question
as to whether the movie makes the
rating or the rating makes the movie," says
Jan Cox, Broad Ripple High School reporter
writing for the Indianapolis News' "Teen
Scene" giving the student viewpoint on
movies and admission policies.
"G, GP and X," she continues. "In accordance
with these ratings, teenagers must
pay adult prices but they are not permitted
to see adult-rated movies.
"Broad Ripple students have distinct feelings
about this situation. 'Since we pay the
same prices as adults, we should be able to
see adult-rated movies. Otherwise, different
prices should be applied to the different
ratings,' said junior Patty Edwards.
"Some students agree there should be no
restrictions placed on viewers over the age
of 15. 'If by age 15 kids aren't mature
enough to see an X-rated film, there must
be a lack of communication between the
parents and the child,' said junior Kent Enswilier.
Choice Based on Ratings
"However, junior Dave Crichlow sees a
good side to the rating situation. 'Ratings
give a basis to select a movie. With the
rating, at least you know the type of movie
you're going to see,' he said.
" 'Ratings help you select a movie but
they don't serve their purpose because
they're not enforced strictly enough,' said
sophomore Janice Harris.
"Sophomore Bill Tolbert agrees. 'They
help parents decide which movies they consider
their child mature enough to see but
they don't really keep kids out if the parents
don't approve.'
Object to Age Basis
"Other Ripplites object to
the ratings because
they go strictly by age. 'I don't like
the ratings because I don't feel an 18-yearold
boy is any more mature than a 17-yearold.
The ratings should be based on maturity
instead of age,' said Michelle Gilbert,
freshman.
" 'Although the ratings would probably
be less objectionable if they were based on
maturity, because there is no way of determining
the maturity of an individual, this
would be impractical,' said freshman Nancy
Adams.
"Senior Mona Turner feels the ratings
placed on movies are often unmerited. 'Of
the restricted movies I've seen, I thought the
ratings were higher than what they should
have been,' she said.
" 'With the old system, the movies made
the ratings but now with the present ratings,
since the G and GP ratings are usually
thought of as kid's stuff, the rating generally
makes the movie,' said Margie Pugh.
" 'As a rule, the ratings make the movie
because the ratings tell the prospective viewers
what kind of movie it is,' said sophomore
Eugene Pizzi.
"Some students also feel the ratings should
be chosen by a local group of citizens. As
long as there must be ratings, 1 feel that a
local committee of parents should decide
the rating because the degree of what the
people of an area will accept differs according
to that area,' said freshman Bob Aprison.
"Sophomore Candy McCreary disagrees.
'The ratings should be chosen by a national
committee and they should be the same
throughout the country. Parents should have
the last word about what movies they want
their children to see,' she said.
"Regardless of these objections Miss Mc-
Creary felt the ratings were justified in preventing
small children from seeing movies
which have a 'bad influence' on them."
Marina Triplex Plans
Discussed by Naify
CHICAGO—Details of the new United
Artists triplex theatre in the Marina City
complex were discussed before the press by
Marshall Naify, president of United Artists
Theatre Circuit, and Charles R. Swibel,
president of Marina Building Corp.
The theatres,
with a total seating capacity
of 800, to be named "UA Marina I," "UA
Marina 2" and "UA Marina 3," are scheduled
for opening in September 1970. They
will be located in the theatre or studio building
between the twin Marina City towers.
It was announced that arrangements for
parking by UA Marina patrons have been
concluded with operators of the Marina City
garage, which contains parking for 900 cars
(on the first 18 floors of each of the residential
towers).
The UATC-Marina triplex has been designed
by Bertrand Goldberg, who won international
renown for his design of the
tower structures built in 1963. The two
towers house 896 families and the marina
accommodates up to 500 boats.
Court Orders Arrest of Two
INDIANAPOLIS—As a result of a new
crackdown by the prosecutor's office and
law-enforcement authorities against the
showing of "art" films and the sale of books
and magazines containing alleged "lewd,
offensive and obscene material," two theatre
managers were ordered arrested Monday
(6). Charged with "exhibiting obscene motion
pictures" were George D. Hardman,
manager of the Art Theatre, and Neville F.
Humphrey, manager of the Cinema Hamilton,
following probate cause hearings.
THEWTRE EQUIPMENT
"Everything for the Theatre"
339 No. CAPITOL AVE., INDIANAPOLIS, INO.
BOXOFHCE :: Jidy 20. 1970
C-1

KANSAS CITY
John Shipp, Metro-Goldwyn-Mayer resident
sales manager, will leave for St. Louis
Tuesday (21) on a three-day business trip.
Shipp will be conferring with division manager
Bill Byrne . . . Ruby Stone, National
Screen Service office manager, began a twoweek
vacation last week. She spent a week
in Colorado and plans to spend this week at
home.
Oscar Johnson, Hiawatha, Kas., exhibitor,
underwent surgery last week as the result
of an injury suffered in a recent car accident.
Johnson is in Room 446, Bergean
Mercy Hospital, Omaha, Neb. . . . Jimmy
Stetina, Dickinson Operating Co. film delivery
man, was off work last week due to
illness. He is at home now but hopes to
return to
work soon.
Motion Picture Booking Agency an-
J

FOR FIFTY
YEARS SERVICE...
CONGRATULATIONS BEN!
From Bev.
Miller
MERCURY FILM CO., INC.
114 WEST 18th STREET KANSAS CITY, MISSOURI 64108 PHONE—GRand 1-1377
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KANSAS CIT
(Continued from page C-2) O^tondolences to Leonard Abrams, Para-
^V^mount Pictures booker, on the death of his
Helen Hedderman is the new biller-stenol brother-in-law. Services were held Monday
at American International Pictures. She previously
worked a little over a year at Colum-
Paramount Pictures secretary, enjoyed a
(13) in Wichita, Kas. . . . Becky Linnerman,
bia Pictures as a ledger clerk and is an weekend trip to Perry Lake, outside of
active member of WOMPI . . . Howard Topeka, Kas., to water ski. Becky also
Thomas, Thomas Film Distributing Co., sf>ent a weekend at Weatherby Lake, Parkville.
was in St. Louis calling on customers.
C-4
to
and
50th
BEN SHLYEN
BOXOFFICE
on
their
Anniversary
Abbott J. Sher—Earl E. Jameson, Jr.
Exhibitors Film Delivery &
Service Co. Inc.
(EFD Package Express)
101 West 10th Ave.
North Kansas City, Mo. 64116
Oyer 50 Years Service to
the Motion Picture Industry
Forty years ago, according to the column
by that name in the Kansas City Times
Monday (13), "Bride of the Regiment,"
with Vivienne Segal, Walter Pidgeon, Ford
Sterling and Myrna Loy, was at the Mainstreet.
Norma Shearer and Marie Dressier
played in "Let Us Be Gay" at the Loew's
Midland and "The Two Black Crows," Moran
and Mack, were in "Anybody's War" at
the Newman.
Industry veteran Arthur Cole reminds that
Thursday (23) will mark the 50th anniversary
of the fire in the Film Building, located
at 17th and Main streets. The fire broke
out in the Paramount offices that occupied
all of the 12th floor and half of the 11th
floor. Metro occupied the other half of the
11th floor. The fire struck at noon,
emptying the building, of course. All films
in the vaults were destroyed. All companies
then in the Film Building (now the Davidson
Building) moved to individual buildings
centered around 17th and 18th on Wyandotte
Street.
National General's "El Condor" was produced
by Andre De Toth and directed by
John Guillermin.
PROGRAMS • HERALDS
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CO.
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SOUTHFIELD, MICHIGAN 48075
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BOXOFFICE - THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Konioi City, Mo. 64124
Updated Chief Opens
Under Berger Banner
From North Central Edition
COTTONWOOD, MINN. — Cloquet's
newly remodeled theatre, renamed the Chief
Theatre, reopened recently following a twomonth
renovation and modernization, it was
announced by Ben Berger, president, Berger
Amusement Co. Berger Amusement purchased
the Cloquet Theatre after the death of
Edward Fredine.
The lobby has been tripled in size with
new carpeting, wallpaper, new restrooms,
lounge area, new ticket stand and confection
stand. The auditorium is completely air-conditioned,
with newly upholstered seats and a
new stage curtain.
Berger claims the updated Chief Theatre
to be the finest movie house north of the
Twin Cities.
With many outstanding films scheduled
for the coming weeks, the inaugural attraction
was "... tick . . . tick . . . tick . .
Tiny Adult Art Theatre
Successful in Atlanta
From Southeastern Edition
ATLANTA—Recently, without public
announcement. Bill Walters of St. Petersburg,
Fla., opened this city's first 16mm film
theatre which he named Classic Art Adult
Theatre. The 73-seater, 25 Houston St., is
just around the corner from Loew's Grand
and has a 20-foot frontage and 40-foot
depth. Doors open at 10:45 and the last show
starts at 1 1 p.m.
All film fare is adult and positive proof
that a patron is over 18 is necessary, in case
the prospective ticketbuyer appears to be
near the limiting age line. Programs consist
of a full-length feature plus a 15-minute
"Girl-O-Rama" featurette. A completely new
show is offered each week, according to
Walters.
Anticipating success from the start (and
he was right!) Walters had taken a lease on
two other store buildings adjacent to the
Classic Art. He was due to open Classic Art
II around Wednesday (1). His third lease
is on the building with a 20-foot front between
Classic Art I and Classic Art II and
Walters said he's thinking of opening a book
store there.
Walters says there is plenty of product
available for this typ)e of theatre. It is his
first venture into show business.
Houston Street is a busy thoroughfare
that funnels into Atlanta's historic Peachtree
Street. In addition to the Grand. Martin's
Rialto is within two blocks of the Classic Art
and Wilby-Kincey's Roxy about the same
distance away. Another adult theatre, the
Central, owned and operated by Bob Moscow,
completes the list of Atlanta's downtown
theatres.
MONROE, N.Y.—The Woodbury Theatre,
one of the most popular entertainment
spots in this area, opened Wednesday (1)
with a program of the latest films. The
theatre, air-conditioned and with plenty of
parking space, is located on Seven and Ridge
roads, Highland Mills.
BOXOFHCE :: July 20, 1970
."

CENTURY'S
Instantly stops a projector
IT'S ELECTRONIC-a solid state device, an entirely
new concept in projector automatic control. No
moving parts to the device itself, no electrical contacts,
no centrifugal contacts, no rollers, no sprockets
— and nothing touches the film.
OPERATES ON "NON-LOAD" - electronically detects
the slightest speed-up of the take-up spindle
due to a film break anywhere in the projector. Instantly
shuts off power, turning off projector and
arc lamps.
WHOLLY SELF-CONTAINED - positive action, requires
no auxiliary panels for projector control. As
reliable and fool-proof as today's space-age electronic
technology can make it.
"AUTOMATION" APPLICATIONS. Automatically
turns off projector and arc lamps at end of film reel
— an obvious convenience that frees the projectionist
for other responsibilities in booth and theatre.
Can be equipped with auxiliary circuits to activate
house lights, curtain, etc., if projector goes off -a
semi-automated theatre!
Patent applied for
THIS IS THE CENTURY MAGAZINE
AUTOMATIC-SAFETY CONTROL* (MODEL MSC-1)
Completely adaptable to all Century Projectors and easily
installed on all existing projection equipment. Worth investigating
today!
See your Century dealer — or write us.
Century Projection and Sound Equipment — proven best by actual test!
Note these many Century innovations — they spell out the superiority of Century equipment:
CINE-FOCUS^— perfect picture stability! Complete control
of the film in projection.
UVIR-2® Band Pass Light Filters-remove high energy UV
and hot Infra Red — minimum light loss — perfect for black
and white, and color reproduction.
MODEL 67 SOUND SYSTEM —a compact, solid state
sound system for regular theatres and semi-portable sound
reproduction, self-contained in 35mm projectors, with an unbelievable
75Db signal to noise ratio.
ANAPFET photosensitive, field-effect transistor—now the
heart of all Century transistor sound systems — unparalleled
optical sound pick-up from single and multi-channel sound
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MULTI-CHANNEL SOUND SYSTEMS - all-transistor —
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—^ high quality — "permanent" — the choice
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35mm-70mm CENTURY PROJECTORS - better than
ever, giving you and your customers standard film projection
that excels in every respect.
Investigate these Century "refinements" — they spell the difference between
"the everyday" and a new world of excitement in film presentation.
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
New YorK, N.Y. 10019
Mid-Continent Theatre Supply Corp.
1800 Wyandotte Street
Kansas City, Missouri, 64108
Phone: (816) 221-0480
Abbott Theatre Equipment Co., Inc.
1309 Soutti Wabash Avenue
Chicago, Illinois 60605
BOXOFTICE :: July 20, 1970 C-5

ST.
LOUIS
gill Hoffman, former exhibitor who owned
and operated the Lamar Theatre at
Arthur, 111., is back in the business again
managing the Paris TTieatre and Twin Lakes
Drive-In at Paris, III., according to word
from George Cohn, Buena Vista branch
manager.
National General's "A Boy Named Charlie
Brown," Charlie's first full-length movie,
by arrangement with Famous-Barr and announced
in a full-page newspaper ad, was
previewed free Friday morning (17) at Creve
Coeur Cinema and the following morning
at South County Cinema, as a special promotion
of "Peanuts and Friends Shops" in
the various Famous-Barr branch stores. A
pair of tickets (1,200 total) was given to
the first 75 adults, accompanied by a child,
who visited the shops the preceding Monday.
Shirley Temple Black, now 42, and U. S.
delegate to the United Nations, was here
Thursday (9) to accept one of the seven
"Women of Distinction" awards given by
the Soroptimist Federation of the Americas,
who were meeting at the Chase-Park Plaza
Hotel. Mrs. Black spoke on world peace
and international relations, with emphasis
on the suggestion she planned to make the
next day to White House officials urging
them to take the Southeast Asian situation
back to the Security Council of the United
Nations, where it was under discussion twice
before, in 1964 and again in 1967.
SOUTHERN ILLINOIS FINEST.
HloomerESmusementHompany
403 EAST MAIN—BELLEVILLE, ILLINOIS.
CONGRATULATIONS!
TO BEN SHLYEN:
an industry leader for half a century.
TO BOXOFFICE:
the exhibitors' friend for half a century.
May the next fifty years be the best yet!
(iJedt
lAJiihed
ARTHUR ENTERPRISES
*
St. Louis Amusement Company Theatres
James C. Castle, son of Mrs. James S.
Castle and the late James S. Castle, who
was a former employee of Fanchon & Marco
and later area publicist for Paramount,
was wed June 27 to Mary Ricker Donnellan
at her home in South Hadley, Mass. Following
a wedding trip through the East, the
couple will make their home in Dallas, Tex.
Three men were arrested in the lobby of
the downtown Loew's State Theatre Friday
(10) and charged with armed robbery. Detective
George Clobes had received information
that they were in the theatre and arrested
them when they came out to the concession
stand. One of the trio, charged with
carrying a concealed weapon, had a .45 caliber
pistol in his belt. They were identified
by the victim as the ones who had robbed
him on the preceding Tuesday of $114 in
cash and $1,800 in jewelry in the 2600 block
of Hebert Street.
Clark Gable's 1952 300S Mercedes, now
the property of the chairman of the Missouri
Republican Finance Committee, will
be one of the many classic cars on display
during the "Grand Old Party" fund-raising
event September 19 at Hunter Farms, 13501
Ladue Rd., St. Louis County, with tickets
for the picnic-party going at $25.
Wehrenberg Theatres, Ron Krueger, president,
has been granted a special use permit
for the construction of a theatre-office complex
despite the threat of a suit against four
city officials. The Des Peres Board of Al-
(Continued on page C-8)
CRETORS -
Distributor
GOLD MEDAL
Congratulations BEN SHLYEN
on your 50th Anniversary
TOM EDWARDS
We've been with you for
145 YEARS of EXPERIENCE
FRANK PLUMLEE
Sno-Cone equipment and supplies
RIO SYRUP COMPANY
2219 Delmor St. Louis, Mo. 63103
Phone 314 GE 6-7700
C-6 BOXOFTICE :: July 20, 1970

Ethics. Where have they gone?
Ethics, says the dictionary, is
"the science
of human duty; moral science."
In
today's world, so complicated with
gadgetry and machines that we often
lose sight of others and of our own best
selves, it isn't always easy to keep "human
duty" in mind.
As life gets more complicated, men lose
their sense ofidentity, value and purpose.
Life, in a sense, becomes "cheap" and
"unimportant^." And with that, it becomes
ever easier to take the easy way,
to ignore the principles of right—and
our human duty to others.
vpiswe
'"c «»«*
RELIGION IN AMERICAN LIFE
The one place where human values are
kept in proper focus is where you worship.
Nowhere is the individual more
valued. And if you care, the place where
you worship can become, with your
help, a rallying point for lifting all
the deteriorating values you see
around you. Worship this week
—and put your faith to work
all week.
Worship this week
m
Published as a public service in cooperation with The Advertising Council and Religion in American Life
BOXOFFICE :: July 20, 1970 0-7

ST.
LOUIS
(Continued from page C-6)
dermen voted unanimously at a special meeting
to issue the permit clearing the way for
LOUIS
ATTENTION:
TERRITORY ST.
EXHIBITORS
^ M^ ffji
sound, and
projection
^-^ - ^^
eqoipment.
*^eJf&^
Contact
TRI STATE THEATRE SUPPLY
151 VANCE
Memphis, Tmn. 38103
525-S249
the construction of the complex on a fiveacre
tract at the northwest corner of 1-244
and Manchester Road. A neighboring
resident has threatened to sue the officials
for property damages of $8,000 and $10,000
if the city does not legally restrict the showing
of R and X-rated films at the theatre,
the first in the city. In reaction to the complainant's
concern for "public morality,'"
the board also adopted unanimously a resolution
approving the present Wehrenberg
policy of catering to family audiences but
warns that the city will act if the policy
changes in favor of "sexploitation" films.
The board did not, as asked, specify the
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Alio repair porti for other makes, cords, theft resistant cables, volume controls. New Cone/Mechanisms,
etc. Factory re-monufacluring of your old Cone/Mechanisms.
Write for brochure and parts catalog.
Heed Bpjeake^ Ga4niiaHif.
kitn Code 303-238-6534 Box 732, Edgemont Branch, Golden, Colo. 80401
type of films that could be shown under
the usage permit. It did, however, attach
a condition that the management check the
ages of young persons when films with age
restrictions are to be exhibited.
New address for your Boxoffice corresondent,
Myra Stroud, is 4950 Oleatha Ave.,
63139, for mailed information. Phone
number is the same, VE 2-3494.
Young, Unpaying Viewers
Problem in Fort Wayne
FORT WAYNE, IND.—The problem of
having nonpaying viewers—especially young
people—able to see the screens of X-rated
films from areas outside the drive-in proper
is worrying many parents who live in such
neighborhoods.
In Fort Wayne, the city council is considering
an ordinance requiring ozoner operators
to block the view from outside areas,
after hearing several mothers complain. Mrs.
Virgil Curley, speaking for a delegation that
attended a council meeting, said that there
are several homes in her neighborhood
which have an unobstructed view of the
screen at the Fort Wayne Drive-In on Bluffton
Road. She said many of the X-rated
films shown there are "unfit for viewing by
children" but that young people from all
over town come to watch the screen from
a nearby cemetery and other vantage areas.
The automobiles parked along Old Trail
Road during some of the screenings create
a real traffic hazard.
The proposed ordinance states that the
show must not be open to view from more
than 500 feet outside the premises controlled
by the drive-in and sets a $300 fine
for violations, with each day to be considered
a separate offense. The bill was referred
to the regulations committee for further
study, along with signed petitions from
several hundred citizens favoring the measure.
Meanwhile, the area residents have
formed a special civic group to carry their
fight into court if necessary. Some 60 persons
attended the first meeting of the group
at the Waynedale United Methodist Church
to learn from Allen County Prosecutor Walter
P. Helmke that court action to seek a
permanent injunction probably would be the
most effective route to pursue. Helmke said
that when X-rated films are shown, persons
under 18 years of age are supposed to
be excluded but he said since this did not
bear the weight of a law, the restriction is
not "too carefully enforced." Helmke told
the group that while residents of Waynedale
were unhappy about the films at the
Fort Wayne Drive-In, the residents of Sunnymede
Addition "have a similar problem"
with the East 39 Drive-In in their area. He
said these homeowners probably would support
any campaign to block off views of the
screen from outside the theatre.
Helmke said it was next to impossible to
end the showing of "objectionable" films
through criminal action, because of the
structure of existing laws and the "permissive
attitude on the part of the Supreme
C-« BOXOmCE :: July 20, 1970

Court." He said the best approach would
be through a civil action contending that
the operation constituted an "invasion of
privacy and a nuisance because of its dominating
character."
State Rep. John R. Sinks, who also attended
the meeting, said he planned to introduce
a bill in the 1971 Indiana Legislature
to regulate such problems on a statewide
basis. He pointed out that even if such
a bill passed, it could not become effective
until July 1971 anyway.
John Osterman, who identified himself
as the assistant manager of the Fort Wayne
Drive-In, told the angry residents that the
local management had no control over the
films shown there, because the films are
sent to Fort Wayne by Cinecom Corp., Chicago,
which owns several theatres in the
area.
Osterman also defended the films shown
and pointed out that only a few of the objectors
had been to see the very films to
which they were objecting. One woman replied
that she did not have to go—it was
right in her back yard.
Osterman said age checks are made in
certain films to keep those under 18 out.
Helmke, serving his eighth year as prosecuting
attorney, said he could not file a
criminal action to stop the showing of a
film unless somebody who had seen the
film would sign a complaint stating that it
was, in his opinion, "obscene." Helmke said
he had been unable to find anyone to sign
such a complaint since he had been in office.
The group decided to continue circulating
petitions objecting to the films being shown
at the drive-in.
CHICAGO
^ave Schatz, president of Chicago Used
Chair Mart, said his company had completed
the job of upholstering the s^ats in
the Clark Theatre, a Loop Lubliner & Trinz
property. The Clark, now a first-run theatre,
has booked "Mississippi Mermaid" to
follow "The Hawaiians."
Dick Benjamin and his
wife Paula Prentiss,
stars of the new movie, "The Steagle,"
were in town with director Paul Syibert and
producer Jim DiGange to shoot location
scenes for the film.
Lynne Mack, daughter of Joseph Mack,
president of Filmack Corp., was married to
Steven Newberger.
The fast-traveling Jack Eckhardt is
back
for the time being to finalize opening arrangements
for Cinemation Industries films
in the Minneapolis and Detroit territories.
"Fanny Hill" has been booked into driveins
and "Real Gone Girls" will have a run
in hardtops in the Minneapolis area. Theatres
in Detroit are simultaneously showing
the combination of "Shanty Tramp" and
"Baby Girl." Eckhardt said brochures telling
about Cinemation's new films for late summer
and fall are practically on the way to
exhibitors.
Louise Wilson was welcomed to the Filmack
staff as a new clerk. . . . Donna Biknis
of the S. B. Greiver organization took a
fast weekend vacation in Las Vegas . . .
George Levitt resigned from Continental
Distributing and has joined Cinecom Theatres
. . . Andy Nichols of the H&E Balaban
organization is vacationing in Boston with
his sister and new brother-in-law . . . Dur-
(Continued on next page)
"Duck, You Sucker" is about a pair of
rogues, a crafty Mexican bandit and an Irish
ex-revolutionary, who team up in Mexico
in the earlv 1900s.
WCINECOM THEATRES //
Salute to
Ben Shlyen
Throughout the Country
AZTECA FILMS, INC.
EDWARD EDWARDS,
District
Manager
1233 S. Wabash Ave. Chicago, III. 60605
WA 2-6186
For The
SPEC!
BESTEST And
TRJ^IMSi
ORDER FROMrlLMiACK
I32S S.Wabash • Chicago.6060S
MEtCHANTS
ADS MADI
TO ORDH
N.A.T.O. of ILLINOIS
Salute
On Its
BOXOFFICE
50th Anniversary
Jack Clark, President
BOXOFHCE :: July 20, 1970 C-9

CHICAGO
(Continued from preceding page)
ing tiie month of June 1970, the censor
board reviewed 30 movies. Two were rejected.
There were five foreign films—four
Greek and one French.
Herschel Lewis, president of Creative
Communications, said "The Wizard of
Gore," a
100-minute film in color and shot
in Chicagoland, should be ready for release
in mid-September. Lewis, who often has
learned that movies produced in this area
do not always "go over," is finding there is
exhibitor interest in "The Wizard of Gore."
Lewis soon will start shooting a new movie
with a "hillbilly" theme. He has selected
Carolinas locales for this movie.
L & M Management
Co.^

The most dangerous
shift your employees
can work
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JK:
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is this one.
^r*.
In-plant safety records tell the smallest part of your
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Look at what happens after your employees leave
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During 1966, American industry lost more than one
and one-half times as many employees killed in off-thejob
traffic accidents as were killed in all on-the-job
accidents. In addition, 800,000 workers were injured
severely enough to keep them away from their jobs for
periods of a day or more.
Many companies, like Western Electric, have done
something about it. They teach the National Safety
Council's Defensive Driving Course to their employees.
It's a short, interesting— and effective— course on
defensive driving skills. The results are a significant
drop in traffic accidents. And the cost is as low as a
dollar per employee. It's a good investment. Shift into
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425 North Michigan Avenue '^jT^ s:^:s
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Please mail me full details on the
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BOXOFFICE :: July 20, 1970 C-11

!
CHICAGO
(Continued from page C-10)
Condolences to
Herschel Lewis of Creative
Communications on the death of his_^
mother.
James Talbot, a 24-year-old Northwestern
University graduate now making films, wil'
produce and direct his own screenplay,
"Just to Get In," here in August. It's a story
about today's college students, "having no
freaks, no acid trips, no dropouts, no riots
and no revolutions." The film will be cast
locally and thoss interested can call 866-
8659. Talbot has indicated that "all salaries
in the form of shares in the movie."
ist
110, died.
Beres, who was a member of Local
JeweU Truex, national president for Azteca
Films, spent a few days here with Edward
Edwards, who is in charge of Midwest
operations, before proceeding to the West
MAYFLOWER PICTURES
proudly acknowledges your
50 YEARS
IN THE
MOTION PICTURE
INDUSTRY
Starring BEN SHLYEN (The Movie Scion)
Congratulations, Ben-We salute You!
30th (^onaratulatlond to
BEN SHLYEN & BOXOFFICE
S. B. GREIVER
Film Booking and Buying Service
Pof Wheeler — Jerry KuehnI — Donna Biknis
Fred Sandy
Herscheil Lewis
32 W. Randolph Phone: 236-2090 Chicago, Illinois
In the Midwest— It's
ABBOTT
Since 1940, Abbott lias been the first to present new equipment & furnishings,
new ideas in progressive dealerships.
Specialists in Xenon Lighting
and all types of automation.
(Most orders shipped within 8-working hours. Complete repair & overhaul service
with loaners)
Area Code ABBOTT THEATRE EQUIPMENT CO., INC.
312-427-757 3-4-5 1309-13 So. Wabash Ave., Chicago, Illinois 60605
Coast. They discussed the growing number
of theatres in the city presenting Spanish-
Mexican-language films exclusively. There
. . .
are at present eight such movie houses in
the metropolitan area The greater majority
of these theatres played "Rosas
Blancas Para Mi Hermana Nagra" (White
Rose From White Sister), categorized as
movie fare for the whole family. Business
boomed to the extent that the film was held
over for a second week in most of the situations.
Al Prevost, managing director of Cinema
1 and 2 in the Meadowdale Shopping Center,
reported "fabulous" business with
"Sleeping Beauty" and "A Boy Named
Brown."
Charlie
Richard Stem said his Wilmette Theatre
in suburban Wilmette had been "doing
great"
with "On Her Majesty's Secret Service."
Grosses remained in the upper brackets,
even after a 12-week run. As a gimmick,
Richard opened a record shop next
door to the Wilmette. It is catching on fast,
to his delight.
G^ne Siskel now has the permanent spot
as the Tribune's movie editor. He had been
taking over for Cliff Terry, who took off
for a year. Terry decided not to go back with
the Tribune.
Fall Opening Planned
For Showcase Cinemas
From Mideast Edition
PONTIAC, MICH.—Boston-based Redstone
Theatres' Showcase Cinemas I and II,
under construction at the northwest corner
of Telegraph and Square Lake roads in
Bloomfield Township, is planning a late fall
opening. Each auditorium of the twin theatre
will have 750 rocking-chair seats.
Harry Schneider of the nearby Miracle
Mile Drive-In is district manager for Redstone.
— Our "24th" Year —
CANDY-POPCORN
SEASONING—BOXES—BAGS
For Theatres and Drive-ins
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The nation's finest for 40 years
RCA Service Company
A Division of RCA
7620 Qrots Point Road.SkokIa, III. 60076
Phone: (312) 965-7550
C.12 BOXOFTICE :: July 20, 1970

—
—
—
—
—
'Woodstock' High 700
Over New Orleans 4lh
NEW ORLEANS—A surprisingly
large
number of people turned to the movies for
their Fourth of July entertainment, their attendance
being a plus to the steady patronage
theatres had been attracting on weekdays
and nights. While no new films appeared
during the holiday period, recently
introduced product was very well supported,
especially "Woodstock," which built up a
700 second week at the Trans-Lux Cinerama.
"Airport" raced to an exciting 600 in
a fifth seven-day period at the Joy and
"M*A*S*H" was still demonstrating its boxoffice
power at the Robert E. Lee, where
the sixth week gross percentage was a solid
500.
(Averoge Is 100)
Cine Royale Getting Straight (Col), 2nd wk 350
Joy—Airport (Univ), 5th wk 600
Lakeside The Cheyenne Sociol Club (NGP),
3rd wk 350
Orpheum Beneath the Planet of the Apes
(20th-Fox), 3rd wk 400
Robert E. Lee M*A*S*H (20th-Fox), 6th wk 500
Trans-Lux Cinerama Woodstock (WB), 2nd wk. . .700
'A Walk in the Spring Rain'
Leading Memphis Newcomer
MEMPHIS—Motion picture exhibitors
recorded one of their best weeks of the
summer as new films helped stimulate public
interest. "A Walk in the Spring Rain"
gave the Village an outstanding 350 week,
"The Cheyenne Social Club" broke in with
250 at the Malco, "Darling Lili" became a
250 winner at the Paramount and "The
Hawaiians" bowed at 150 in the Palace.
Topnotchers of the report week, however,
were those two solid grossers: "Airport," 425
in a fifth week at the Park, and "Patton,"
also 425 as the popular roadshow started a
fifth month in the Crosstown.
Crosstown Potton (20th-Fox), 1 7th wk 425
Guild Mississippi Mermaid (UA) 75
Malco The Cheyenne Sociol Club (NGP) 250
Memphian Anne ot the Thousand Days (Univ),
6th wk 300
Paloce The Hawaiians (UA) 1 50
Paramount Darling Lili (Para) 250
Park Airport (Univ), 5th wk 425
State Beneath the Planet of the Apes
(20th-Fox), 2nd wk 300
Studio—Man and Wife (SR), 8th wk 250
Village—A Walk in the Spring Rain (Col) 350
Winyah Bay Circuit Buys
Orangeburg, S. C Edisto
ORANGEBURG, S.C.—Winyah Bay
Theatres of Easley, S. C, has acquired the
Edisto Theatre here, it was announced by
Fred S. Curdts. The firm plans to close the
Edisto in mid-September for a month to
completely renovate and remodel the theatre.
Ray Linn, manager of the Edisto for a
number of years, will continue in that capacity.
Atlantan Gene Eubonks Played Four
Roles in 'The Birth of a Nation
ATLANTA—When talk is heard of the
all-time top grossing motion picture, three
films usually are named: "The Sound of
Music," "Gone With the Wind" and the
Johnny-come-lately of the trio, "The Graduate."
Of course, there are others who will
insist on including "The Ten Commandments."
Hardly anyone, however, will mention
"The Birth of a Nation."
Reason for this is simple. Nobody knows
just how much that grand old classic took
in after it was released 55 years ago. States
rights were sold to the production and there
was no central accounting because it was
often sold on an outright cash sale basis.
Estimates range from $50,000,000 to $75,-
000,000.
Rerelease of the picture rolled back the
clock for thousands of film fans and one
Atlantan, in particular, has good reason to
remember it— 'because he was in it.
In recalling the picture, Eugene Eubanks
explained that he portrayed a Confederate
Army lieutenant, a Union Cavalry officer, a
hooded Ku Klux Klansman and a dispatch
rider (probably for both sides).
When the picture was being produced in
1915 (five years before Ben Shlyen founded
Boxoffice) everybody was aware that
"Birth" was going to be an important film,
according to Eubanks. who adds that no
one suspected that it would be "quite as
famous" as it soon became.
Director David Wark Griffith and his
legendary cameraman, Billy Bitzer, would
shoot film footage all day and then retire
to the lab in Bitzer's home, devising the
optical effects that were to mark the picture
as the first great milestone of the fledgling
cinema industry.
"I didn't have any important role," says
Eubanks. "Except for stars like Henry B.
Walthall and Lillian Gish, we all doubled
up."
Eubanks worked off and on on "Birth,"
which took four months to shoot, appearing
mostly in the battle sequences.
On the same lot where "Birth" was filmed
Griffith made his other greatest production,
"Intolerance."
"I was one of the mob in that," says
Eubanks.
"I never did get any principal roles in
those early days until I went to work for
Cecil B. DeMille, who, with Jesse Lasky,
had set up a studio in an old trolley car
shed.
"I worked for them in films like 'The
Virginian,' the Dustin Farnum starrer,
'Squaw Man,' 'Rose of the Ring,' a circus
picture, and 'The Warrens of Virginia,'
based on a popular play by William De-
Mille, Cecil B.'s brother."
Later Eubanks achieved his fondest
dream when he was given the leading role
in a picture titled "Night Riders," made by
an English company in California. He portrayed
a sergeant in the Royal Canadian
Mounted Police and most of the shooting
took place in the Northern California mountains,
which came close to providing the
timber locale associated with the famed
Mounties.
Eubanks remained active in
films and appeared
with such western stars as Tom Mix
and Hoot Gibson. He recalls, in particular,
the time, in the early 1930s, when 21 different
projects were in work at Metro-Goldwyn-Mayer,
then in its heyday.
He appeared in features with Norma
Shearer, Jean Harlow, Wallace Beery, Clark
Gable, Myrna Loy, Warner Baxter and
many other stars under contract to MGM.
Eubanks left the film industry to go into
radio and television work and returned to
Atlanta to become an account executive at
Pacific & Southern's WQXI-TV, ABC's outlet
here. He retired in 1968. Occasionally,
the smell of greasepaint overwhelms him.
Last May he was a member of the troupe
that presented "The Night of January 16th"
in the Castilian Room of the Atlanta Cabana
Motor Hotel.
"It was fun," he said.
W. Bonner Phares Drowns
^
In Auto-Boyou Accident /^j^
From Southwestern
^7"'^
Edition
PORT ARTHUR, TEX.—W. Hfonner
Phares, 41, the owner of a circuit of motion
picture theatres, drowned when his car went
out of control and plunged into a bayou.
He was also an attorney from Beaumont,
Tex.
He was president of Golden Triangle
Theatres, which operates 35 theatres in 17
Texas cities. Phares was also president of
London Properties, with headquarters in
Beaumont, which owns and operates
motels and apartment houses in Texas and
Louisiana.
Phares was scheduled to open a new $3
million gambling casino in Reno, Nev., over
the July 4 weekend.
It was said that his car went out of control
on U. S. 69 in the southern limits of
Port Arthur and went off the road.
CARBONS, Inc. »- Box K, Cedar Knolls, N.J.
^^
'"^au ^ mote — *)t'A in Ufo C^ne" M
in Georgia—Rhodes Sound & ProjecHon Service, Savannah
in Florido—Joe Hornstein, Inc., 273 W. Flagler St., Miomi. Flo.
FRanklin 3-3502

Last Five Years Marked in Georgia
By Vigorous Expansion by Circuits
By GENEVIEVE CAMP
ATLANTA — Metropolitan Atlanta, a
five-county area surrounding Fulton County,
is one of the fastest growing sections in the
entire country. And the motion picture industry
is growing with it—and how!
Just five years ago when Editor and Publisher
Ben Shlyen and Boxoffice were celebrating
their 45th anniversary of service to
the motion picture industry it was thought
that the next five years would bring a slowdown
in the growth of Atlanta and a lull in
the film theatre business.
TTiese predictions have been proved
wrong on a number of counts:
1. At least 35 new theatres, both conventional
and drive-ins, have been added
since 1945, including ten in the last year.
This does not include several hardtops that
had been shuttered and have been remodeled,
refurbished and reopened. During that
time, three prime drive-ins were closed, not
because they were unprofitable, but for the
simple reason that Atlanta was growing so
fast the property on which they were lo-
SE-2
Congratulations to
BOXOFFICE
On Your
SOth Anniversary
Southern
Independent
Theatres
E. William (Bill) Andrew, Jr.
Suite 318, 161 Spring Street, N.W.
Atlanta, Ga., 30303
Telephone 524-2786
Best Wishes to
cated was too valuable to
continue as openair
theatres.
BoxoHice on Their SOth
207 Luckie Street, N.W.
Kenny Rogers
2. The fear that these new theatres would
suffer from a lack of suitable product also
has proved to be unfounded and owners and
exhibitors, who do not choose to do so, have
not been forced to book undesirable pictures
to keep their doors open.
3. While the "quick buck" operators have
blossomed in stores and vacant buildings,
they are not taking much business away
from the established operators and exhibitors.
And there is considerable evidence that
the general public is not interested in what
they are showing and the shock value of
nudity, pornography and violence in motion
pictures is fast losing its punch at the boxoffice.
A spot check of the number of theatres
in the metropolitan area, made up of Fulton,
Gwinnett, Cobb, Fayette, DeKalb and
Clayton Counties, reveals more than 85
theatres, large, small and drive-in, with
others on the drawing boards, which circuit
officials are reluctant to discuss.
At this writing Georgia Theatre Co.,
John H. Stembler sr., president, which recently
added twin theatres. Cinemas I and
II, to its chain of more than 50 theatres, all
located in Georgia, has 13 theatres and nine
drive-ins in the metro area. Storey Theatres
Co., Frederick Storey, president, has six
hardtops and five drive-ins.
Eastern Federal Corp. (formerly the
Charlotte-based H.B. Meiselman Co. circuit)
added twins, Ben Hill I and II, to bring its
count to ten theatres. Perry Reavis is EFC's
Georgia division manager.
Albert Weis, president of the Savannahbased
Weis Theatre circuit, moved into
Atlanta by purchasing the Capri and Fine
Art Cinemas. He refurbished both of them,
then built the Broadview Plaza Cinema and
purchased the Peaohtree Art Theatre, remodeled
it and changed its name to Weis
Cinema.
Columbus (Ga.)-based Martin Theatres
sold half-a-dozen theatres in the Atlanta
area to Georgia Theatre Co., but retained its
flagship, the downtown 1,200-seat Rialto
and the Georgia Cinerama and six drive-ins
in the metro area. This was before Martin
merged with Fuqua Industries.
Wilby-Kincey, James H. Harrison, presi-
Ben Shlyen and
Anniversary
ALL SOUTH PICTURES, INC.
Atlanta, Ga. 30303
Telephone: (404) 523-8503
dent, added the 875-seat Ultra-Vision
Phipps Plaza Theatre to its circuit last year
to go with its 4,000-seat Atlanta flagship,
the Fox, and the downtown Roxy.
Other circuits are known to be eyeing the
rich Atlanta territory, which now is approaching
the 1,500,000 population mark
and soon will surely embrace a half dozen
new counties in its metro area. There is one
major hindrance to this growth and that is
the lack of rapid transit, but it is the No. 1
problem on Atlanta's agenda and the city's
business leaders are determined to solve it.
Filmrow, as such, has been slowly drying
up during the past five years, but the opening
of the eight-story downtown Atlanta
Film Building since the first of the year has
filled a long-felt need and it won't be long
before the exchanges and agencies will be
clustered together once more.
Circuit officials and film distributors are
not singing the blues. Instead, they are looking
forward to the 1970s and seeing a brighter
future for the motion picture industry.
Weis Units Designed
By H. Anthony Smith
ATLANTA—H. Anthony Smith,
a partner
in the Atlanta architectural firm of
Smith-Jones Associates, is the designer of
the twin theatres now being built in Macon
by the Savannah-based Weis circuit.
Located on Riverside Drive in a suburban
area of Macon, the twins (to be named the
Cinema I and Cinema II) are expected to be
ready for occupancy and operation around
Thanksgiving Day, according to Smith.
They're housed in a free-standing structure.
While Smith would not divulge any cost
figures for the twins, he did say that they
are being constructed "economically," without
any corner cutting, through the use of a
standard length modular bar joist. Featured
will be an open terrace lanai with roof and
exterior walls combining a lattice of steel
and an infill of stucco. Parking space will be
provided for 475 autos on the six-acre tract
occupied by the theatres. An attractive front
has been designed and landscaping will provide
greenery and floral beauty similar to
Weis locations throughout the state.
A single boxoffice will dispense tickets
and one concession stand will serve both
theatres. A colossal 35-foot sculpture, especially
commissioned for the twin Cinemas,
will be ready by the time they are ready for
opening.
bring to
Completion of the new duo will
three the number of Weis hardtops in Macon,
since the circuit already owns and
operates the Bibb in the downtown area. In
addition, the circuit has the Macon Drivein,
one of the finest outdoor locations in
the state.
Albert Weis is president of the circuit,
which was founded by his father. The circuit
has seven of its 13 conventional and drive-in
theatres in operation in Savannah.
About three years ago, Weis bought tlio
Atlanta Capri (765 seats) and Fine Art cine
mas from John and Ruth Carter and in-
(Continued on page SE-10)
BOXOFFICE :: July 20, 1970

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"AUTOMATION" APPLICATIONS. Automatically
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Can be equipped with auxiliary circuits to activate
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semi-automated theatre!
*Patent applied for
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BOXOFHCE :: July 20, 1970
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SE-3

ATLANTA
^ebbie Reynolds, who won an Oscar for
her performance in "The Unsinkable
Molly Brown," during her stay here to
launch her stage production, "The Debbie
Reynolds Show." revealed that she does not
plan a return to the screen any time soon.
She cites three reasons: 1) The flaunting of
sex; 2) the over-abundance of nudity; and
3) superfluity of violence. When these
cycles have run their course she will be
interested in looking at some scripts—and
then she might be persuaded to return to the
medium, which is close to her heart.
Another artist, pretty Gloria Loring, who
has never been in
films but wants to have a
try at them, also is biding her time. She
might try television first. "As far as films
are concerned," she told an interviewer, "I
won't do nude scenes and most of the roles
I have been offered so far have been really
raunchy." Miss Loring was in Atlanta filling
a night club engagement in the Club Atlantis
in the Regency Hyatt House.
Michael A. di Gaetano, Southeastern advertising
and promotion manager of Cinerama
Releasing Corp., has accepted an invitation
to address the July 22 meeting of
the Savannah Advertising Club. His topic
will be "Motion Picture Advertising and
Censorship in the Media." The same day di
Gaetano speaks, the Savannah-based Weis
Theatre Co. will open Cinerama pictures in
two of its Savannah locations: "Too Late the
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Gave a War and Nobody Came" in the
Savannah. Before departing for Savannah,
di Gaetano revealed that "Song of Norway,"
ABC Pictures' adaptation of the stage musical,
will be world premiered November 4
at the Cinerama Theatre in New York under
the sponsorship of Project Hope. The Cinerama
release also will have a junior premiere
for young people at a December 19
matinee, also as a Project Hope benefit.
Roadshow release of "Norway" is due to
start at Christmas, di Gaetano added.
Atlanta friends of Robert Conn will be
pleased to learn of his appointment as
branch manager for National General Pictures
in Cincinnati. He succeeds William
Blum, who resigned. Conn made a wide
circle of friends in Atlanta when he made
this city his headquarters as Southern division
manager of Cinerama Releasing Corp.
He started in the film business on the sales
staff of 20th Century-Fox and also worked
for Warner Bros.
E. William Andrew, owner of Southern
Independent Theatres, a buying and booking
agency located in the Atlanta Film Building,
and Mrs. Andrew have returned from a seafood,
sun and surf vacation in Daytona
Beach, Fla.
Jimmy Tribble, office manager and booker
in the Cinerama exchange, has resigned
to accept a position with National General
as assistant to R. P. Burnette, in charge of
division print control. Paul Morgan, a 30-
year veteran with Paramount, has moved
to the slot vacated by Tribble at Cinerama.
Preston Henn sr., pioneer exhibitor and
owner-operator of a theatre circuit based in
Murphy, N.C., was an Atlanta visitor and
revealed that he is retiring—on orders from
his doctor. Henn suffered a heart attack
some years ago, but returned to active man-
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BOXOFFICE :: July 20, 1970 SE-5

J. Hunter Todd Playing Lead Role
In Making Atlanta a Film Center
ATLANTA—J. Hunter Todd, Atlanta
filmmaker, is president of Interfilm-Cinema
East and has made quite an impact during
the scant five years he has been in Atlanta.
In that brief span of time his company has
become one of the principal reasons why
Atlanta has made great strides in becoming
known as a major film producing center.
Todd's company has made more than 150
films, which have won 50 international
awards from major film festivals in New
Congratulations
on 50 Years
of Dedicated Service
to
The Motion
Picture Industry,
We Are All Looking to the
Future of Our Industry.
NATO OF GEORGIA
J. H. Thompson, President
York, San Francisco, Chicago, Cannes,
Edinburgh, Brussels and elsewhere.
Among Interfilm's clients are Eastern Airlines,
Universal Pictures, Georgia Power
Co., Union Carbide, Metro-Goldwyn-Mayer,
the American Red Cross and numerous
government agencies.
Three years ago, Todd sought out half a
dozen sponsors, got their names on the line,
and, almost single-handedly staged the first
Atlanta International Film Festival. In
1968, the first one, a three-day weekend
affair, attracted 253 pictures for judging.
The following year the entries soared to
813 and this year 927 entries were in
competition in 40 categories. Hunter recalls
that a bare 1,400 visitors attended the first
one, 7,500 showed up in 1969 and the attendance
this year topped 10,000. Score another
success for the Todd magic!
Todd would have you believe that he is
not a businessman, but the truth of the
matter is he has formed a unique business
arrangement with M. Tim Taunton, 23, assistant
secretary in the First National-Heller
Factors, Inc., owned 50-50 by First National
Holding Corp.—parent company of the
First National Bank of Atlanta, one of the
largest in the Southeast—and Walter E.
Heller & Co.
"We have worked out an arrangement
that is unusual," Taunton explains, "and it's
the only one of its kind we know about in
the country. We are acting as factoring
agents for Todd's company and this is making
business."
Todd says: "There are 22 filmmaking
companies in Atlanta, mostly making television
commercials, but we're the largest in
dollar volume."
And that's where Taunton and First National-Heller
Factors enter the picture.
Taunton pointed out that films made by
Todd cost from $10,000 to $250,000 and it
is difficult for a firm of Interfilm's size to
invest this much money in production without
immediate return.
"So we, as Interfilm's factoring agent, buy
the receivables and advance the proceeds to
CONGRATULATIONS
on your 50th ANNIVERSARY
TOM JONES AGENCY
Film Buying and Booking with
Attention
Personal
(Representing Independent Theatres In Alabama, Georgia & Tennessee)
P. 0. Box 278 Decatur, Go. 30031
Atlanta telephone 378-8511
Todd, thus giving him additional working
capital."
This pleases Todd no end.
"I can walk in there with a bill for $250,-
000 and Taunton puts the money in my
account." He adds that using First National-
Heller as his factor saves him from 10 to 15
per cent and also allows him to compete for
and produce films he would otherwise not
be able to handle.
Todd, 31, a native of Virginia and a
graduate of William and Mary University,
started his first filmmaking company when
he was 19, but Uncle Sam had other plans
for him.
"It all worked out fine," Todd recalls,
"since I ended up making movies for the
Army and got a lot of valuable training at
government expense."
After separation from the service Todd
headed for Hollywood, where he became a
second unit director.
"When I realized that there were 70,000
others in the business," says Todd, "I just
quit, came to Atlanta and organized my own
company in 1966."
Since that time business has boomed for
Interfilm-Cinema East. The association with
First National-Heller is allowing Todd's
firm to grow faster than it could have by
itself.
First National-Heller assumes for the
company the responsibility for all accounting,
credit work and collection normally
associated with maintaining an accounts receivable
and credit department.
"In essence," says Taunton, "we take our
client out of receivables business and let
him concentrate on the profitable aspects of
his company."
Todd presently is producing for the U.S.
Department of Health, Education and Welfare
a theatrical short in Technicolor and
Cinemascope to be narrated by Gregory
Peck.
Todd left early in July for Israel to produce
and film six documentaries for the
Israeli government, ranging from showing
life in the kibbutzim to actual fighting
scenes in the troubled Middle East. Before
returning he plans to keep his camera handy
when he visits in Yugoslavia, Italy, France,
Germany and England.
And, upon his return, he is going right to
work to set the stage for the Fourth International
Atlanta Film Festival. Sponsors of
the film festival are Eastern Airlines. Regency
Hyatt House, headquarters of the
festival. Forward Atlanta and Interfilm-
Cinema East, in cooperation with the city of
Atlanta.
Richard Ellman Appointed
Eden Int'l Films Agent
From Western Edition
HOLLYWOOD — Eden
International
Films, headed by Barry Lawrence and John
Burrows, has concluded arrangements with
Richard Ellman to act as their domestic
sales representative for "The Bang Bang
Gang." Ellman was formerly sales vicepresident
for Commonwealth United.
Robert Fryer produced 20(h Century-
Fox's "Myra Breckinridge."
SE-6 BOXOmCE :: July 20, 1970

QtkintQ
Qtlonto internQtmol flm fe/tivol
COME TO ATLANTA AND DISCOVER WHAT FILM FESTIVALS ARE ALL ABOUT!!
— For further information contact —
J. Hunter Todd, Director • Atlanta International Film Festival
Drawer 13258K • Atlanta, Georgia U.S.A. 30324
Telephone: 404/633-4105 • Cable: interfilm
Telex/TWX: 54-2484 • IWobile Telephone: JS3-0844
BOXOFFICE ;: July 20, 1970 SE-7

JACKSONVILLE
Pzra Kimbrell, who has managed the Marion
Theatre in Ocala for Florida State
Theatres the past several years, has been
named to manage FSTs new palatial Springs
Theatre, also in Ocala, which had its grand
opening July 17 with the central Florida
first run of "Chisum."
Bob Farber, local executive of Stein Theatres,
revealed that his company is divesting
itself of many theatre holdings and placing
greater emphasis upon its role in film distribution.
Formerly owner of 12 theatres in
south Georgia, the Stein circuit recently sold
booking for the Ilex Theatre of Quitman,
Ga. . . . Sid Shapiro of St. Petersburg made
one of his infrequent trips to Filmrow. He
operates the Mustang, Skyview and 28th
Street drive-ins at St. Pete and the Bee
Ridge Drive-In at Sarasota . . The closed
.
Florida Theatre, Titusville, has been reopened
by Clyde Hall.
Preview Theatre advance screenings of
the week included Cinerama's "How Do I
Love Thee?"; "The Bird With Crystal Plumage,"
from U-M Film Distributors, and
20th-Fox's "Hello-Goodbye."
Anne's many hours of kitchen service to
WOMPI.
A closed WOMPI meeting is scheduled
for July 28 at the YWCA for selecting a
slate of delegates and alternates to the international
WOMPI gathering at Los Angeles-Hollywood
next September.
Screen entertainment for children has
been stepped up here with the opening of
"A Boy Named Charlie Brown" at Kent's
St. Johns Rocking-Chair and Walt Disney's
"Boatniks" at FST's Regency Rocking-
Chair, in addition to summer-long midweek
kiddie matinees at FST's San Marco, Edgewood
and Regency . . . Front row seats to
the July 14 performance of Welsh singer
Tom Jones at the Veterans' Coliseum sold
out of Adel and Nashville, Ga., and only
Mary Hart, international WOMPI president
of this city, served as installing officer
retains two theatres in Hazelhurst and one
in Ashburn, Ga.
for the group's slate of Jacksonville officers
for 1970-71. Seated at the ceremony were
Martha Gould, former assistant at FST's
Anne Dillon, president; Kitty Dowell, first qv,^ local Florida Theatre, is now acting manager
of FSTs Imperial Theatre, .„,.., ,.i..„.,..6 replacing
^^ ;„ j^is city for many years and later
pj^y^ stowe, a well-known film distribuvice-president;
Lenore Kirkwood, second
vice-president; Shirley Gordon, recordAig
Wallace S. Prevatt, who resigned to enter
^^pgrator of the Linda Drive-In Theatre at
th2 U. S. Veterans Hospital
treatment . . . Cecil Cohen,
at Tampa for
owner of a
'^'''
P^^^^^^- died in Atlanta July 2. He is sur-
!!?!!!''?:,°„°"L.°^.!fl.!.°"ll'l?^^^^^^ t!
retary, and Rexene Grimm, treasurer.
y ^j^gj ^y the widow, Marion Stowe, formerly
an accountant
local theatre supply firm, is now buying and
. r»-ii 1 I wirwuot ,., :j.>„. u IN
Anne Dillon, local WOMPI president, hap
baked more than 2,000 cupcakes for the
monthly parties given by WOMPI members
with Paramount here and now
*' with Buena Vista in Atlanta.
for indigent patients in the psychiatric ward
365 Pork St.
AUTOMATED
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of the Duval Medical Center during the past
three years. Honoring Anne's culinary accomplishment,
Marsha Garland, wife of
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presented her with a specially designed
ceramic cupcake as a symbolic trophy of
for $25, the highest admission prices
charged in Jacksonville since the Corbett-
Mitchell heavyweight boxing championship
fight held here in 1904.
ATLANTA
(Continued from page SE-4)
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New AMC Twins Are
Open at Seminole, Fla.
SEMINOLE, FLA.—A new twin theatre
complex, the Seminole 2 Theatres, has been
opened in the Seminole Mall Shopping Center
by American Mulli Cinema of Kansas
City, Mo., headed by Stanley H. Durwood,
president.
The theatres, each seating 400 persons,
opened with "Cactus Flower" at Theatre 1
and "True Grit" at Theatre 2.
"This opening program," Durwood said,
"indicates our basic theory of providing a
variety of entertainment, something for
everybody, in our multiple theatre complexes.
"We intend to continue this policy of
presenting films for both general audience
and adults at the same time," he continued.
"We will try to serve the area as best we
can, being careful in selection and mix of
product, convenient performance schedules
and total integration into the center as
active participants in center promotional
activity."
The theatres are under the supervision of
Jack Kling, AMC Florida district manager,
who will also be in charge of four other
AMC complexes currently under construction
in the state. Before joining AMC last
March, Kling was city
manager for Cooper
Foundation Theatres in Omaha, Neb.
A number of AMC policies, utilized in
other of the circuit's theatres throughout
the country, will be used here. These include
the "twilight hour," when a reduced
admission is offered for a half-hour before
the feature starts, usually sometime between
5 and 6 p.m.; a senior citizens' special rate,
children's series, some special early morning
films and a Golden Operetta series, featuring
old classics popular with some age groups.
Films of Yesteryear Are
Missed by Chicago Buffs
From Central Edition
CHICAGO—Following the change of
policy at the Clark Theatre in the Loop to
first-run attractions, after many years of
presenting revivals and festivals, many patrons
wrote Windy City newspapers expressing
their feelings about the new-type fare.
The Tribune's Gene Siskel felt that "two
letters were very special" and reprinted
them in his "The Movies" column.
Lee Kingsmill, 3000 East 78th St.,
wrote: "I've been depressed all day thinking
about what's going to happen to the Clark.
Oh, I know that even giving it a second
thought would strike most people as ludicrous
but I can't help thinking that the Clark
isn't so much a theatre as a historical museum.
"There always will be an art house or a
college to throw a few of the standard foreign
classics at you every summer but where
(in the world!) will you be able to find the
instructive and enjoyable domestic 'trash' of
a certain age? . . . Nowhere.
"If the problems of scheduling have begun
to pall, I'm sure volunteers could be
found to donate time for nothing, just to
keep the Clark alive. I would."
And Jeffrey Blake, 5108 Altgeld St.,
wrote: "I'm writing in response to your
column of June 15 concerning the Clark
Theatre ... I had to write it to someone.
"You know, everybody is always talking
about a generation gap. But after I sit
through a twin bill like 'Citizen Kane' and
'Magnificent Ambersons,' I can only say,
they don't make them like that any more.
I came out of that theatre with so much
respect for Orson Welles that I start listening
to what that 'bloated fool' has to say on
these talk shows.
"Then I see 'Treasure of Sierra Madre'
and I start listening to John Huston. And
little by little I begin to realize that even
somebody over 50 has something legitimate
to say. And maybe us 'under-30s' aren't so
superior after all because, well, look at
'Pride of the Yankees.'
"So, I guess what I'm trying to say is that
films were sort of my way of bridging the
generation gap. They open my ears. In fact,
more than one has inspired me to try to
make a little more of myself.
"TV is showing less and less of the good
films. They're now 'made for TV' or secondrate
films of the '60s. Outside of Channel
9's 'When Movies Were Movies' you don't
see a movie of the '30s or '40s.
"The Clark was my only contact with
them. It afforded me the opportunity to
'escape' by pulling for Cooper in a showdown
or laughing at Fields or Groucho. It
let me have an afternoon of a past I never
knew—for $1.50.
"I'm not a bum who comes in to sleep
one off at the Clark nor am I a campus
'radical.' I'm just an 18-year-old 'middleclass'
guy who likes a good picture. Somebody
who'll probably end up in a dark suit
and tie with some nice, solid company, if I
don't get my head blown off in Cambodia
first.
"But somehow, sitting with all those different
types of folks at the Clark and watching
Jimmy Cagney smacking the blonde is
an adventure. An adventure which makes
inflation, recession, apathy, racism and the
draft seem very distant. An adventure which,
for only $1.50 (plus CTA fare), can give
me a whole new outlook on everything.
miss it"
I'll
Alan Pakula will direct "Klute" for Warner
Bros, release.
CORONARC
MIAMI
I^on Baker, former manager of the
170th
Street Theatre in Miami Beach, has
been elected an assistant vice-president of
Loew's Corp. Baker now is director of advertising
and promotion. His election to an
assistant vice-presidency was announced by
Bernard Myerson, Loew's executive vicepresident.
Two Miami actors have juicy roles in
John Wayne's latest, "Chisum." They are
Andrew Prine, who portrays a young storekeeper-banker,
and Chris George, who plays
a hired gunman.
Harry Foster and Leonard Anderson have
formed Foster Films to produce three feature
films in the south Miami area soon.
Foster was formerly with Columbia as producer,
director and head of Eastern production
and has produced 400 films and TV
shows. Anderson, the producer of more than
3,000 television commercials, was associate
producer of the Jackie Gleason "Honeymooners."
New Management Reopens
Elkland's Lyric Theatre
From Eastern Edition
ELKLAND, PA.—Shuttered for the past
two years, the Lyric Theatre here scheduled
a Friday (3) reopening under new management.
Robert Herrington, manager of the
Babcock Theatre in Bath, N.Y., for the past
12 years, leased the building from Pearl
Lewis, owner-operator of the movie house
for many years.
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BOXOmCE :: July 20, 1970 SE-9

'Shinbone Alley Has Lively Rivals
In '30s Films at Atlanta Festival
ATLANTA—^At the recent third annual
Atlanta International Film Festival, two old
motion pictures (circa 1933 and 1935)
came close to stealing the spotlight from the
"Best of the Fest" winner of the Golden
Phoenix, which went to "Shinbone Alley," a
90-minute animated musical feature, based
on the "archie and mehitabel" stories by
Don Marquis, who at one time was a reporter
for the Atlanta Journal.
These oldies (shown out of competition)
were "Gold Diggers of 1935," directed by
Busby Berkeley, and "King Kong," starring
Fay Wray.
Fine Arts Films, Hollywood, produced
"Shinbone Alley," which was directed by
John David Wilson, who also was the executive
producer and happens to be president of
Fine Arts. "Shinbone" features the voices of
Carol Channing (mehitabel), Eddie Bracken
(archie), Allen Reed sr. (big bill) and John
Carradine (tyrone t. tattersall).
(It must be noted that Marquis explained
in his stories that archie was a cockroach,
who spent most of his time in a newspaper
office, but was handicapped in typing his
stories because he was too small to reach
the shift key . . . hence all of his letters
had to be in lower case.)
Since both Berkeley and Miss Wray were
in Atlanta to make personal appearances
with "Gold Diggers" and "King Kong," it
was only natural that the presence of John
Carradine, whose stage, screen, radio and
television careers overlap with theirs, would
receive similar recognition.
Berkeley, who is planning a "comeback"
as the director of the revival of "No, No,
Nanette" on Broadway, was asked what he
thought of today's movies. His reply: "I
don't think of today's movies," admitting
that it was a rare thing for him to attend a
motion picture theatre.
He did say, however, that it warmed his
heart to know that "Gold Diggers of 1935"
and "Footlight Parade" are now in theatrical
release.
Miss Wray also had something to say
about motion pictures, explaining the difference
in the way they used to make them
and how they're made today:
"Motion pictures of the past tried to elevate
the human spirit.
Congratulations
rrom
Pictures of today try
to expose the inner weaknesses and ugliness
of people. That may have a certain value,
but if honesty becomes sensationalism it
becomes a certain kind of hypocrisy, too."
She said she liked two recent pictures she
has seen: "Romeo and Juliet" and "The Two
of Us." As for "King Kong," she does not
think of it as a "horror picture," but rather
an adventure fantasy. "He (Kong) had an
enormous affection for this girl, who is
played by me . . . He's gentle and lovable."
John Carradine received an ovation when
he was introduced at the world premiere of
"Shinbone Alley" with director John David
Wilson. (This was before it was known that
"Shinbone" was the winner of the top prize
of the festival.) Carradine, the great Hamlet
and consummate actor with 397 screen
credits, counting his latest, "Myra Breckin-
EXHIBITORS SERVICE COMPANY
Esther Osley Telephone 524-1555
Suite 318, 161 Spring Street, N.W., Atlanta, Ga. 30303
Best Wishes to
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Boxofffce on Their SOth Anniversary
JACO PRODUCTIONS, INC.
207 Luckie Street, N.W., Atlanta, Georgia 30303
Telephone: (404) 524-4218
R. B. Howell Mack Grimes
ridge," and 178 plays, was just as enthusiastic
about "Shinbone" as he was about his
triumphs in Shakespearean roles. It took two
years to make, 50 animators worked on its
400,000 "cells" (individual frames of action)
and it cost $1,000,000 to bring it to
the screen. It, however, is not kid stuff.
Despite the fact that archie is lovable and
understanding, the fact remains that mehitabel
is, frankly, a floozie. Carradine is the
voice of tyrone t. tattersall, a seedy theatrical
impresario who is supposed to be teaching
mehitabel how to act, but actually is trying
to seduce her.
Attendance at this year's film festival
crowded the 15,000 mark, since the attendance
at the daily and nightly screening sessions
averaged 2,000 each day. "Israeli
Night," when "Siege" (filmed in Israel) was
shown was SRO in the 1,900-seat Symphony
Hall and so was showing of "King Kong,"
coupled with "Up Is Down," a prize-winning
animated short by GoldshoU & Associates.
Weis Units Designed
By H. Anthony Smith
(Continued from page SE-2)
stalled Sidney Katz as managing director.
Since then the circuit has purchased the
900-seat Peachtree Art Theatre from Mel
Brown and took possession Wednesday (1).
Weis will remodel, refurnish and rename
this theatre the Colony Cinema. Just last
month the circuit opened the new 475-seat
Broadview Cinem.a, located in the shopping
center of the same name here on Piedmont
Road.
'Charlie Brown' Contest
Promotes Film's Opening
From Mideast Edition
TOLEDO, OHIO—To help promote the
film "A Boy Named Charlie Brown," Urban
"Andy" Anderson, manager of the Colony
Theatre, and the Toledo Blade co-sponsored
a contest called "I'm a Charlie Brown
Loser." Entrants were asked to write in 100
words or less why they were a Charlie
Brown-kind of loser and send their letters
to the Blade. The contest gave writers a
week in which to send in their entry, with
the winners to be announced on the same
day the film opened, July 1.
Winner of the first prize received an
autographed, framed, original "Peanuts"
cartoon strip featuring Charlie Brown, plus
a well-worn trophy indicating that the winner
of the contest was really a "loser," plus
two free tickets to the movie.
Second prize was another Charlie Brown
autographed strip and two tickets to the
film. Each of the next three winners also
received two tickets to the movie.
The contest was just for boys—any age
from one to 100. Girls were promised an
"I'm a Lucy" contest "someday."
Columbia's "Flight of the Doves" is a
su.spenseful story of two young people being
pursued by a villainous relative seeking their
inheritance.
SE-10 BOXOmCE :: July 20, 1970

Memphis Loew's Also
Observing 50th Year
By FAYE ADAMS
MEMPHIS—That's a long time—50
years. The year was 1920. Memphis had
just celebrated its 100th birthday two years
before, 1918. Big-time show business was
just beginning to come to town. There were
the Lyceum and the Lyric, which had stock
companies, and there was a movie here
and there on Main Street. That was the picture
when BoxoFFiCE sent its first edition
to Memphis—half a century ago.
That same year, Loew's Theatres built
and opened Loew's State Theatre, still a
first-run Main Street house today, now owned
by Gulf States Theatres. The State was
a big success and the next year, 1921, the
Loew's Palace was built and opened on
Union Avenue between Main Street and
the river. The Palace is still operated by
Loew's as a first-run house today.
Filmrow began to form here after Loew's
opened these two big movie houses.
About a year before Boxoffice was born,
a young man named M. A. Lightman
started a small theatre in an old store building
in Sheffield, Ala. It went over big. Soon
he opened other theatres in El Dorado,
Camden and Smackover in Arkansas.
Lightman had his eye on Memphis. He
had to come here every week to book for
his theatres. So he moved to Memphis and
settled down. Soon he opened Malco Theatres,
Inc., in Memphis, which has been
growing ever since.
Orphemn Main Theatre
One big theatre in Memphis by the time
Lightman got going was the Orpheum. Another
was the Pantages. The Orpheum
burned and was completely rebuilt. The
Pantages, later the Warner, was razed this
year for a skyscraper. Lightman bought the
Orpheum in 1929 and turned it into Malco
Theatre, which is now the chain's showplace.
Its executive offices are upstairs.
Malco grew and expanded. It is still
growing. The company is now operated by
M. A. Lightman jr., and Richard Lightman,
sons of the late M. A. Lightman, and
a number of former associates of their
father, and today it has 55 theatres and
drive-ins in Tennessee, Arkansas, Mississippi,
Kentucky and Missouri. Ten more are
under construction.
Malco Has Kept Pace
Malco has kept pace with the times. When
drive-ins became popular, drive-ins were
built. Now that shopping centers are the
thing, Malco has shopping center theatres.
Malco, Crosstown and Memphian are
the three major first runs now operated by
Malco locally. The Summer Twin, Southwest
Twin, Bellevue, Frayser and Jackson
are its Memphis drive-ins. A third twin at
Lamar and Winchester is being planned.
Two quartet theatres, with four auditoriums
and one central lobby, one projection booth
and one concession stand, are being built by
Malco. These are arranged so that four,
three or two pictures can be shown at the
same time. Starting times would be staggered.
Memphis in recent years has become the
home of three art theatres, the Guild, Studio
and Capri.
One Main Street house, a landmark in
Memphis, the Strand, and three neighborhood
theatres, have been converted into
adult theatres.
Boxoffice was a very important part
of the theatres in Memphis 50 years ago,
when it first began. It has kept pace with
the industry in
many needs.
Memphis and has served its
It is today found in every film exchange
and theatre throughout the city and the
Memphis trade territory—still serving exhibitors,
distributors and related industries.
Happy SOth Birthday
to
BOXOFFICE
Film Transit Inc.
P.O. Box 444 Memphis, Tenn.
Congratulations
To Boxoffice
On 50 Years of Service
To the
Industry
MALCO THEATRES, INC
(Memphis, Tenn.)
HAPPY ANNIVERSARY to
Charles Arendall
^
Exhibitors Services
151 Vance Avenue
Memphis, Tenn.
BOXOFFICE
Grover Wray
BOXOFHCE :: July 20, 1970 SE-11

MEMPHIS
gill Kendall, manager of Art Guild Theatre,
Memphis, had some words to say about
the new city censor board which obtained an
injunction against his theatre showing the
UA film, "Mississippi Mermaid." "I saw
the film on opening night and ordered the
cashier not to admit anyone under 18,"
Kendall said. "The rating was GP (all ages
admitted, parental discretion advised.) A
board member called next day and asked me
to change the rating. 1 told him we were not
admitting anyone under 18, but I couldn't
change the rating which was attached by the
Motion Picture Ass'n of America. So 1
don't see why they wasted the court's time
in getting an injunction."
imiiortant
Drive-In
News tor
Theatre
Operators!
The Revolutionary New
IN-CAR
REPELLENT
GUARANTEES
NO MORE
MOSQUITOES
GNATS or
SAND FLIES
Film Transit, Memphis, has contracted to
transport and pick up film at the Eupora
Drive-In, Eupora, Miss. . . . Orris Collins,
Capitol, Paragould, Ark., was a Memphis
visitor.
Interstate Expanding
To 42 Theatre Units
From New England Edition
BOSTON—Expansion of Interstate Theatres
of Boston will reach 42 units when
projects under construction are completed
for opening late this year.
PROTECT YOUR
PATRONS, YOUR
BUSINESS AND
YOUR POCKETBOOK
Meanwhile, the circuit has been busy
lighting new and remodeled theatres in
Massachusetts, starting June 16 with an invitational
showing of Paramount's "Paint
Your Wagon" to open the new Cinema 28
in West Yarmouth. The following day, the
theatre began a regular run of "The Boys
in the Band." Cinema 28, seating 621 and
fully automated, replaces the former summer
theatre which was a landmark for years
on the cape for summer visitors and residents
of the area. Warren Johnson is the
manager.
The circuit opened the Cape Cod Mall
Cinema in Hyannis June 25 with Howard
Cadman as resident manager. This theatre
is in the new Cape Cod Mall, a regional
shopping center with 35 stores in operation.
The Cape Cod Mall Cinema seats 627 and
made its debut with Universal's "Airport."
Also opening for the summer on the Cape
was the Orleans Cinema in Orleans, a situation
recently purchased by Interstate from
owner George Wilcox. The Orleans has new
carpeting, new sound proofing, redesigned
lobby, restrooms and concessions.
The circuit plans to open the Westgate
Cinemas 111 and IV in Brockton around
Labor Day, the four-theatre complex to be
known as the Westgate Cinema Center. Plaza
Cinemas 1 and 11, Watertown, N. Y.,
originally scheduled for a summer opening,
have been delayed until October.
A lease has been signed for a new cinema
in Fredericktown Mall, Frederick, Md., by
Interstate, this regional shopping center to
contain 62 stores as well as the twin indoor
theatres. At Hagerstown, also in Maryland,
Interstate is constructing Longmeadow Cinemas
1 and 11 for openings late this year.
Further expansion plans of the circuit will
be announced soon.
FREE!
Andy and Dave Lewis turned out the
original screenplay for Warner Bros.'
"Klute."
Eyt-Catching
Counter Ditploy
y^onara tu let L
'9 lond
AfUMBER
PIC
for Inquiries or Orders— Call Collect
201-673-2585
Warehouses Throughout United States and Canada
Corporation, 28-30 Canfield St., Orange, N.J. 07050
BOXOFFICE
Birthday Greetings to Boxoffice
Tom O'Ryan Advertising Co.
(Transit Advertising)
830 Crump Boulevard, Memphis, Tenn.
Tri-State Theatre Supply
151 Vance Avenue
Memphis, Tenn.
Bob Blank, Owner
SE-12 BOXOFHCE :: July 20, 1970

Cabarrus in Concord
Will Be Remodeled
CONCORD, N.C.—The Cabarrus Theatre
here will be remodeled extensively by its
new owner William M. Morgan, head of
Morgan Enterprises, which now numbers
four theatres.
Morgan began his theatre career at the
Cabarrus about 25 years ago as a projectionist,
remaining there for about 12 years before
leaving for a similar post in a Charlotte
theatre.
The theatre formerly was owned by North
Carolina Theatres and managed for many
years by Malcolm Purnell.
Morgan said plans for the remodeling include
installation of a water fountain, remodeling
of the building, painting and recarpeting.
The building was completed about
1930 and rebuilt after a fire about 1955. he
said.
"We will show family-type movies,"
Morgan said. Admission prices and hours of
operation, he added, will remain unchanged,
although should business warrant it at a
later date, the theatre will be opened at an
earlier hour each day.
He said the policy of permitting young
people over 12 years of age to buy student
cards for 15 cents and to purchase adult
tickets at reduced rates will be continued.
He also plans such extra attractions as kiddie
movies on Saturdays and at matinees.
Morgan Enterprises also operates two
theatres in Albemarle and one in Charlotte,
while Morgan individually also owns and
operates a theatre at Locust and one near
Davidson.
Jamestown House Reopens
After Complete Updating
From Eastern Edition
JAMESTOWN, N.Y.—The Winter Garden
Theatre, closed since the middle of last
December when fire destroyed the refreshment
area on the first floor, damaged two
rows of seats and caused extensive smoke
damage, reopened recently. Manager Gus
Nestle booked Walt Disney's "Sleeping
Beauty" for the first attraction.
The newly refurbished Winter Garden
now has an interior decorated in shades of
red, black and gold. Facilities offer the latest
in seating comfort, plus new carpeting,
screen and refreshment stand.
CHARLOTTE
Cylvia Todd, WOMPI president, announced
the appointment of these committee
chairmen for 1970-71: program, Dessie
Guyer, Carolina Booking Service; finance,
Joan Brown, Consolidated Theatres; service,
Doris Purr, Carolina Film Service; membership,
Mildred Seawell, Carolina Film Service;
publicity. Myrtle Parker, Paramount;
industry service, Auva McGee, Galaxy
Films; bylaws, Amalie Gantt, Howco International;
bulletin, Virginia Porter, Columbia;
Will Rogers, Mildred Hoover, Paramount;
scholarship, Mildred Warren, 20th
Century-Fox; social, Mabel Long, Columbia;
yearbook, Clarinda Craig, Stewart &
Everett Theatres; special phone committee,
Irene Lauer, associate member; parliamentarian,
Blanche Carr, Boxoffice, and historian,
Louise Goodson, United Artists . . .
Working at Presbyterian Hospital Coffee
Shop during June were Clarinda Craig,
Doris Dillon, Virginia Porter, Sara Short,
Mildred Terrell and Viola Wister for a total
of 35Vi service hours.
Visitors to Filmrow included Al Viola and
Milt Piatt, Times Films, New York; Jules
Gerelick, Four-Star Excelsior Releasing
Corp., California; Sam Davis, Independent
Films, Atlanta, and Roy Champion, exhibitor
from Wilson, N.C.
Local industryites send their best wishes
to H. L. "Herb" Robinson of Buena Vista
in New York, who has just entered Will
Rogers Memorial Hospital . . . Sympathy to
Harry Pickett of Stewart & Everett Theatres
in the death of his father June 27.
. . . Metro-Goldwyn-
Sam Cloninger, formerly with Consolidated
Theatres, has joined the staff of Eastern
Federal Corp.
Mayer has moved into new headquarters
.
here, at 207 Lata Arcade, 320 S. Tryon St.
Snoopy came to Charlotte for the opening
. .
of "A Boy Named Charlie Brown" at
the local Capri Theatre and at the Mall
Cinema Theatre in Greenville. Snoopy, none
other than the daughter of Lloyd and Sylvia
Todd of Stewart & Everett Theatres, brought
tucky.
WRITE-
smiles to the faces of kids and adults, while
"Charlie Brown" brought lines of patrons to
the boxoffice.
Vacationers: Mabel Long of Columbia left
July 4 for the Outer Banks; Charlie Leonard,
Columbia, vacationed in Jacksonville,
Fla., with his son, and Joe Bishop jr., also
of Columbia, returned from a visit to Ken-
YOUR REPORT OF THE PICTtIRE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
Congratulations
Boxoffice!
STEWART
&
EVERETT
Theatres,
Inc.
Charlotte, North Carolina
— Right Now
CancMna.
SHOCKING SERVICE
"Theatre Booking & Film Distribution"
221 S. Churcli St., Cliariotte, N.C.
Frank Lowry . . . Tommy White
Frank Engelfried
Phone: 375 7787
The Exhibitor Has His Say
TO:
BOXOFFICE. 825 Van Brunt Blvd.,
Kansas City, Mo. 64124
Titio
Comment
CompanT..
Days of Week Played Weather .
Exhibitor
Theatre
BOXOFFICE :: July 20, 1970 SE-I3

Sandy Jordan Sees Decade of 1970s
As Great Period for Film Industry
By RAYMOND LOWERY
RALEIGH, N.C.—As president of the
Ass'n of Theatre Owners of North and
South Carolina, Sanford F. "Sandy" Jordan
is in no spot to be unrealistic about the motion
picture industry's immediate and longrange
prospects. Yet he remains incurably
optimistic in a time seen by some showmen
as ominous.
The long-time manager of Raleigh's
Compliments
State Theatre, owned by Martin Theatres
of Columbus, Ga., views the current situation
as merely "another one of the crises
that hit this industry from time to time,"
similar in many ways to conditions that
have occurred before over the past half
century.
Jordan is convinced the next decade will
be a good one, bringing with it some changes
(automation, mini-theatres) already being
>f
Consolidated Theatres, Inc.
Charlotie, N. C.
felt. During the decade, he prophesies, some
of the innovations are sure to come into
their own.
Also noted by the theatre executive in an
interview was a "a great surge in building
activity in the two-state area in the past 30
years." Taking the lead in construction, he
said, have been the Wilby-Kincey circuit.
Consolidated Theatres. Stewart & Everett,
Martin, Schneider-Merl and Trans-Lux
with a string of automated theatres.
Motion picture patrons are enjoying
superior service, he pointed out, thanks to
the many engineering advances made by
the industry in recent years. He said he sees
the exhibitors "taking a long, hard look at
ourselves and availing
ourselves of more of
the new technological advances."
Turning to product, Jordon mentioned the
"new freedom" in picture-making and the
recent films, many of which he said have
been made purely for their shock appeal.
To support his view, he reached for a
copy of the southeast edition of Boxoffice,
which he called "the real trade magazine of
our industry," and read from a Ben Shlyen
editorial:
"The big question is: will the new pictures
and picturemakers hold up as well
as those of the old generation, or will most
of them turn out to be morning glories?"
Shlyen, after asking the question, concluded
that "the question shouldn't take too long
to answer—the answer will come from the
boxoffice."
Jordan couldn't agree more. Without
mentioning the names of any of the new
generation's movies, successful and otherwise,
he submitted that "Airport" is an example
of an "old-fashioned" type film which
is a boxoffice champion. "It brings out the
whole family," he said, "and it could mean
that people are ready to support good entertainment
again.
"Maybe I'm too optimistic," he continued,
"but I've never been a prophet of
Charlotte
Booking and Film
Congratulations to BOXOFFICE on its
50th Anniversary
PHIL WICKER Mrs. Alice J. Wicker
CHARLOTTE STAFF
Dean Phillips
Jacqueline Trudeau
Ralph Hutto
Catherine Phillips
James Wellman
Henry Phillips
Erskine Blake
Lawson Rankin
Anna Richardson
Edgar A. Troy
Annie Rankin
Roger A. Carter
Robert G. Haire
Johnny Whitaker
Brenda Stevens
GREENSBORO STAFF
Lydia Redding
Ethel Saunders
Jean Cranford
Burtis Burr
Ted Claeson
Sandy Coldiron
Johnny Odom
Charles Hayes
STANDARD THEATRE SUPPLY CO.
Charlotte, N. C. Greensboro, N. C.
Distributing
Extend
OUR
BEST WISHES
TO
BOXOFFICE
^^Russ
''Bob
Henderson"
McClure"
''L A. Ireland"
SE-14
BOXOFTICE :: July 20, 1970

doom. The industry weathered the threat
of radio and television, and now we're confronted
with pay television, CATV and the
cassette system. In my opinion, the men
who made this industry what it is today are
too smart to let it be destroyed."
Rice Summer Film Course
Registration Open to All
From Southwestern Edition
HOUSTON—Rice University will present
a film seminar for teachers at the Media
Building August 3-22.
The intensive course, though primarily
oriented for junior and senior high school
teachers, is open to anyone interested. During
the course, the teachers will learn the
techniques of filmmaking and discuss ways
of using film and filmmaking in the teaching
of English, art, civics, drama and other subjects.
The new Media Building at Rice has a
well-equipped filmmaking laboratory and
seminar members will use many kinds of
cameras, splicers, editors and projectors.
Mrs. Shirley Wiley, who wrote the course,
will direct and teach the seminar. A teacher
at Bellaire High School, she has written
several textbooks and has a wide background
in art and English.
New Program Policy Is
Announced for Moplewood
From Central Edition
ST. LOUIS—The Maplewood Theatre
has announced a change of policy under the
management of Howard Harris.
Tuesday night will be "Ladies Night,"
where a lady accompanied by an adult
gentleman will be admitted free. Thursday
night is "Bargain Night," when everyone is
admitted for 50 cents. Saturday matinees
with movies suitable for the entire family
also are just 50 cents.
LonarcitululionA
to
BEN SHYLEN
from
Max Brecher Slates Film
On Hippie Communal Life
From Eastern Edition
BALTIMORE—Max Brecher, chief of
Hallmark Films, Baltimore, soon will commence
work on a $100,000 picture about
hippie communal life.
"We're going to Virginia to do this picture,"
he declared. "No, we're not going to
ship a truckload of hippies from Baltimore
to Virginia. It's going to be the first film of
its kind. We are going to show most everything
that goes on. I feel this one will definitely
have a world audience."
Brecher has just finished an 18-minute
film called "The Block," an area in East
Baltimore consisting mainly of burlesque
houses and peep shows. The production
took three months. Brecher's first job was
as a photographer some years ago with Wide
World.
NATO of
MISSISSIPPI
wishes
BEN SHLYEN
and
BOXOFFICE
a future
as brilliant
and serviceful
as the past
Ohio Governor Signs
Anti-Obscenity Bill
From Mideast Edition
COLUMBUS — Governor James A.
Rhodes has signed the anti-obscenity bill
passed unanimously by the Ohio Legislature.
The law separates theatrical performances
and printed materials into separate adult and
minors' categories.
Violators are liable to fines up to $10,000
and/or prison terms of from one to seven
years.
The law is patterned on recent U. S.
Supreme Court rulings on obscenity.
Dyan Cannon stars in "Bob & Carol &
Ted & Alice" and "Doctors' Wives," both
M. J. Frankovich productions for Columbia
Pictures.
CONGRATULATIONS
TO
BOXOFFICE
M. A. CONNEn
THEATRES
Newton, Mississippi
Variety Club of
New Orleans
Tent 45
Sponsor of Variety Children's Home,
New Orleans' only home for emotionally
disturbed children.
CONGRATULATIONS to
BEN SHLYEN and BOXOFFICE
on their 50th Anniversary
WOMPI of NEW ORLEANS
BOXOFHCE :: July 20, 1970 SE-15

NEW ORLEANS
Eight
gill Maddox, salesman for Universal who
has been "off the road" since June 25
due to injuries received in an automobile
accident at Jonesville, La., in which his car
was demolished, will be back on the job
again in a few weeks.
Two local theatres were victims of holdups.
The Trans-Lux Cinerama, where
"Woodstock" is playing, was hit on a Sunday
night, when two men pulled a revolver
on Harvey Warm, manager of the theatre,
and Leon Moga, the cashier, who were
standing together in the theatre. The bandits
CONGRATULATIONS
ON YOUR
50th ANNIVERSARY
TRANSWAY, INC
Accurate— Rapid — Insured
Motor Transportatiorx
2411 Edenborn St. Metairie, La.
Compliments of
Southern Theatres of
and
Creek Theatres Inc.
escaped with $196 in cash. The Saenger
Theatre was harder hit on Monday night
when three men wearing sunglasses made off
with between $1,000 and $1,500 in cash. A
Saenger spokesman said that shortly after
the boxoffice closed Monday night, one of
three men approached a girl
at the concession
counter inside and asked her to take
him to the manager's office. She complied
and, once inside the office, he pulled a gun
on Rodney Eaker, an assistant manager, and
demanded the money.
Upcoming new bills include "Beyond the
Valley of the Dolls" at the Orpheum; "Myra
Breckinridge"; "The Boys in the Band,"
which opened Thursday (16) at the Gentilly,
and "Catch-22," opened the same day at the
Saenger Orleans.
Gaston Dureau, retired theatre magnate
whose Gulf Coast home was destroyed by
hurricane Camille last year, returned to New
Orleans July 4, to find a brick wall on his
Vendome Place property blown down by a
"freak" twister which came up very suddenly
and caused quite a bit of damage.
ABC Mid-South Theatres opened its new
Vistarama Capri Theatre in Mobile, Ala.,
Thursday (16). A private advance opening
was held on Wednesday followed by a cocktail
party in the Regency Room of the
CONGRATULATIONS
/920 BOXOFFICE /970
Gulf States Theatre Owners Service Inc.
900 International Trade Mart BIdg.
New Orleans, La.
Alabama
Kings restaurant in the Bel Air Mall.
Opening attraction was "Chisum," John
Wayne's latest picture.
New Teatro Nacional
Bows in Santone
From Southwestern Edition
SAN ANTONIO—Teatro Nacional was
reopened on June 25 at a new location. The
theatre was previously at Commerce and
Santa Rosa which is to make way for urban
renewal project. The new site is at Soledad
and Houston and was the site of the Cine,
the Prince and the Star.
Maurice Braha, owner, has completely remodeled
the Cine which now includes a
spacious carpeted lobby, attractive auditorium,
modern panoramic screen, new sound
and projection system and a new air conditioning
system. Formal opening ceremonies
included an authentic mariachi band, local
Mexican singers and top star performers.
For the opening day a special pass was in
a herald handed out in the Spanish area of
the city good for a free admission with one
paid admission. Wednesday is Ladies Day
when special admission is 50 cents. Free
parking after 5 p.m. Monday through Saturday
and all day Sunday and on holidays is
provided at a nearby parking lot.
'Losers' Starts New York
Showcase Run August 5
From Eostern Edition
NEW YORK—Fanfare Film Productions
announced that its latest release, "The Losers,"
will open here August 5 with a showcase
presentation in 70 to 80 theatres citywide.
Following its record-breaking engagement
at the McVickers Theatre in Chicago and
its outstanding run at the Stanley Theatre in
Pittsburgh, "The Losers" will show citywide
in both areas beginning Friday (24).
Joe Solomon, president of Fanfare Film,
noted that, including these breaks, "The
Losers" will have had first-run summer engagements
in every major territory in the
country.
"The Losers," the action-packed adventure
of the five motorcycle riders recruited
by the Army to rescue the CIA agent being
held captive in Cambodia, was produced by
Joe Solomon and directed by Jack Starrett
from Alan Caillou's screenplay. The picture
stars William Smith, Bernie Hamilton and
Adam Roarke.
"The Boys in the Band" film casting is
the first time that all members of a stage
production's original cast have been used in
the screen version.
M. A. Connett
Newton, Miss.
Philip
M. Richardson
Union Springs, Ala.
Tug McLendon
Montgomery, Ala.
HARDTOP OR DRIVE-IN
THEATRES!
SEE l/S FOR EQUIPMENT
~andv to Popcorn
HODGES THEATRE SUPPLY CO.
SE-16 BOXOFFICE :: July 20, 1970

Dallas Att'y Loses
Obscenity Round
DALLAS—Although continuing his war
on pornography and underground film showings,
City Attorney Alex Bickley last week
complained that U.S. Supreme Court rulings
had made it "almost impossible" for his
office to curb pornography here.
In his latest attempt, Bickley had received
a special writ of attachment, issued
by District Judge Snowden Leftwich jr.,
authorizing sheriff's deputies to seize the
film, "Christmas in April," from the Manhattan
Arts Tlieatre or its employees.
Deputies went to the theatre, but were
unable to find the film. Subsequently, the
court ordered deputies to search the residences
of certain theatre employees, but
again the film was not found.
Judge Leftwich then ruled that he could
not decide whether the film was obscene or
not without first viewing it. He ordered
that a new hearing be held later this month.
Meantime, the owner of the Manhattan
Arts Theatre, Windell G. Romines, remained
in jail, despite attorneys' efforts to free
him, because last month he refused to turn
over to the court two other pictures played
at the theatre.
Bickley expressed concern that the Supreme
Court was closing the last outlets for
prosecuting pornography dealers by its stand
in recent obscenity cases and he said, "The
Supreme Court has placed an almost impossible
burden on the decent people of
this city. TTiere is almost no way now for
us to get pornography material into court."
Springfield Capitol Now
Center for Rock Music
From New England Edition
SPRINGFIELD — Rock music interests
have leased the former RKO-Stanley Warner
Capitol from Gilmore Associates and are
running "live" shows, charging $3 admission.
The auditorium seats have been removed;
patrons sit on the carpeted floor.
The Capitol was long a first-run film outlet.
CONGRATULATIONS
Kallus, Ferguson, Brownfield Top
Winners in Mitchell Bonus Contest
ENNIS, TEX.—Mitchell Theatres, Inc.,
held its annual midsummer managers meeting
at the Ye Olde Inn Motel meeting room
on Monday and Tuesday (6, 7) and, among
other business, selected "The Cheyenne
Social Club," from National General Pictures,
as its circuit-wide project picture. In
addition, winners of the circuit's six-month
bonus plan were announced.
The three top winners were Ray Kallus
of Nacogdoches, Phillip Ferguson of Stephenville
and Clara Brownfield of Decatur.
Special guests at the meeting were Harrell
Griesenbeck and Gary Ringler of Northwestern
National Life Insurance Co., who
discussed the company's hospitalization
program; Seymour Kaplan, National Screen
Service branch manager, Dallas; Bud
Mutchler, National Theatre Supply manager,
Dallas, and Ron Douglas, sales manager
of radio station KEEE, Nacogdoches.
The meeting started Monday evening
with an informal cocktail party and dinner.
Following a 7:30 a.m. breakfast Tuesday,
business sessions began, covering all
aspects
of theatre operation, including reports,
maintenance, projection equipment maintenance,
concession selling, all points of advertising
ranging from National Screen
Service supplies to radio and TV selling, and
concession merchandising.
Advance advertising material on "Cheyenne
Social Club" was supplied by National
General Pictures and distributed at the meeting.
Managers in attendance included Tony
Mieczynski, Breckenridge; Jack Munsey,
Denton; Bud Prettyman and Curtis Dechert,
Ennis; Boyce Adair, Kingsville; Ray Kallus,
Nacogdoches; Steiner Eberle, San Marcos;
Sid Gibbs, Austin; Phillip Ferguson, StephenviHe;
Tommy Taylor, Temple; J. C.
Mitchell, Waco.
Attending from the home office were
Minnie McDowal, Buck Prewitt, Lee Roy
Mitchell, Bob Stewart, Rebecca Roberts,
Annie Lynn Lanier, H. A. Wortham and
Jerry King.
New Houston Theatre
To Be Built by Tercar
HOUSTON—Construction is expected to
start immediately on a twin motion picture
theatre on Hiram Clark and West Fuqua
in the Southgate Shopping Center in southwest
Houston for the Tercar Theatre Co.
The Southgate Theatre will be completely
automated.
Robert H. Park, president of Tercar Theatre
Co., Houston, and E. D. Wolfe, vicepresident
of Weingarten Realty Co., made
the announcement jointly concerning the
building of the twin theatre complex.
Architects for the twin screen building
are Wilson & Associates, Houston, with all
preliminary plans by Jerry Wilson. The
theatre will have a seating capacity of 1,000.
The very latest in seating, sound and
automated projection equipment will be incorporated
in this new facility. There will
be unlimited, illuminated parking adjacent
to the theatre building.
The Southgate is expected to be completed
and ready for a Christmas ojjening.
Tercar TTieatre Co. operates the Windsor,
Gaylynn, Gaylynn Terrace and Bellaire
theatres in Houston, as well as theatres in
Baytown and La Porte, Tex.
CONGRATULATIONS AND CONTINUED
SUCCESS TO
BEN SHLYEN OF BOXOFFICE
on SO
to
BEN SHLYEN
and
BOXOFFICE
YEARS OF OUTSTANDING
SERVICE
AND ALL THE PEOPLE WHO CREATE ONE OF THE
FINEST TRADE MAGAZINES IN THE INDUSTRY.
MODERN SALES AND SERVICE. INC.
Sack Amusement Enterprises
1710 Jackson, Dallas
2200 Young Street
Dallas, Texas, 75201
BOXOFHCE :: July 20, 1970 sw.i

Multi-Complexes,
Automaton, Mini
Theatres Mark New Dallas Progress
By MABLE GUINAN
DALLAS—^To review the changes in the
motion picture industry here over the past
decade is
awe-inspiring. In the Dallas area,
there are the mini-theatres, the multi-screen
drive-ins, a resurgence of neighborhood
houses located in suburban areas, automation
and new screen presentation techniques—all
designed to provide comfort and
easy access to the modern-day theatre patron.
There still is, also, a need for the de luxe
downtown houses, those which accommodate
the shoppers, the transients, the bus-
THANKS,
BEN
LET'S HAVE ANOTHER
50 YEARS OF
PULSE AT THE
BOXOFFICE
inessmen with a few hours on their hands
and the patrons out on the town for, perhaps,
dinner downtown and a show.
However, exhibition in recent years has
recognized the need to take the movie to
where the patron is—to the neighborhood
shopping center, which draws business not
only from the immediate vicinity, but also
from outlying communities, and which also
provides such conveniences as free parking
and casual atmosphere which obviates the
necessity for dressing up to make a trip
downtown.
these shopping center houses
In addition,
feature multi-auditorium concepts, giving
patrons a wider choice of film fare right
in the neighborhood, an advantage also enjoyed
by the multi-screen drive-ins.
Exhibitors are becoming more and more
conscious of the benefits of automation,
with manager-projectionists who are free
to assist in other areas than the booth alone.
Similarly, the theatremen are giving attention
to comfort, primarily to seating ar-
BEST
WISHES
to
BEN SHLYEN
And Staff of
BOXOFFICE
On Your 50th Anniversary
rangement and the provision for more leg
room, as well as to the general decor and
attractiveness of the theatre itself.
The concession stand remains one of the
biggest items in the theatre operation as it
has since the inception of the motion picture.
Thus, concession areas are built with
eye-appeal and stocked with a vast variety
of food and drink items designed to appeal
to the insatiable American appetite.
Some drive-in concession operations are
almost cafeteria-like, with offerings ranging
from the traditional hot dogs, candy and
popcorn through fish, pizzas, fried chicken
and a host of other items. The oldtime
nickel sack of popcorn (and who can remember
that?) has long since given way
to
a selection of popcorn ranging from buttered
to unbuttered, boxes, cups and today
even the dollar bucket, which some theatres
report sells better than individual boxes.
Candy that once sold for a nickel or a dime
now is more often sold at 25 cents or more,
and soft drinks, too, bring in an excellent
return.
But theatre operation in Texas today is
more than just providing the essentials and
in offering a good program in comfortable
surroundings. Theatremen now are active
in the community, as civic organizations
call upon the industry to aid in various projects.
Thus, many theatremen serve as mayors
of their communities, or as judges, and
even more head looal service clubs.
One of the most important of the organizations
for theatremen is the Variety Club
Tent 17, celebrated for its charitable activities,
not the least of which has been its
Sunshine Coach program, initiated in 1964.
Since that time. Tent 17 has awarded Sunshine
Coaches to Brother Bill Harrod's Mission
in West Dallas, the Carruth Memorial
Rehabilitation Center, Dallas; Texas Rehabilitation
Center, Gonzales, Warm
Springs; two to Children, Inc., Dallas. Sun-
(Continued on page SW-6)
DALLAS, TEXAS
EARL PODOLNICK
DICK EMPEY
GENE WELCH
LARRY LINCK
WE STOCK
PARTS for all makes projectors, lamphouses,
sound heads, generator
brushes & rectifier tubes. Diamond
Carbons.
Also JCFRONA Film Cement
"best by test"
We buy, sell, trade,
repair all makes.
LOU WALTERS Sales and Service, Inc.
4207 Lownview Ave, Dallas, Texos
Phone area code 214-388-1350
CONGRATULATIONS
TO
BEN SHLYEN and STAFF
We look forward to receiving BOX-
OFFICE; it is always full of people we
like, and industry happenings we
wouldn't want to miss.
Congratulations to
Boxoffice
We hope it will be like that for another
50 years.
On 50 Years of
Service to the Industry
Forrest and Juanita
White
GULF STATES THEATRES,
(Dallas, Texas)
INC.
Ind-Ex Booking Service
609-A Merchandise Mart
500 So. Ervay, Dallas, Texas 75201
SW-2
BOXOmCE :: July 20, 1970

Congratulations, Ben,
for
of
your 50 years
responsible
and devoted service
to our industry.
WvUnAivttteife
f
B. R. McLENDON AND GORDON B. McLENDON
ROBERT HARTGROVE
President
— DALLAS — EL PASO— HOUSTON — GALVESTON COUNTY—
— GRAND PRAIRIE— PLANO — GARLAND—AND SOON — LITTLE ROCK, ARK.
BOXOFHCE :; July 20, 1970 SW-3

—
DALLAS
KJr. and Mrs. James Prichard jr. are parents
of a nine pound, eight ounce baby
girl, Julia Ann. This is their second child.
Both are girls . . . Leroy Whitington, business
agent, and Carl Sims, president of Local
F-53, will be in Cincinnati this week (20-25)
as delegates to the lATSE convention.
Evelyn Neeley of Sack Amusement Enterprises
brought her husband Jimmie home
from the hospital Saturday (11). He had
been hospitalized with hepatitis. Evelyn said
she didn't know who was happiest when Jimmie
got home—Jimmie or their dog.
Tony Curtis' latest, "You Can't Win 'Em
All," premieres Wednesday (22) in a number
of McLendon theatres and drive-ins
around Dallas . . . The Information Film
Producers of America held its national board
meeting and symposium at the Royal Coach
Inn here Saturday and Sunday (11, 12),
PARTS for all
makes projectors, lamphouses,
sound heods, generator
brushes & rectifier tubes. Diamond
Carbons.
Also JEFRONA Film Cement
"best by test"
We buy, sell, trade,
repair all makes.
LOU WALTERS Sales and Service, Inc.
4207 Lownview Ave., Dollai, Texai
PhoiM ana cod* 214-388-1550
DEPENDABLE - HIGH QUALITY
DOUBLE EAQLE CARBONS
REFLECTORS— LENSES
PC 8o< 7893 Nosti.illc, Tcnn 37209
RCA
Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
2711 Irving Blvd.
Dallas, Texas 75207
Phone: (214) 631-8770
with the Dallas-Fort Worth chapter as host.
The symposium consisted of presentations
by Technicolor Corp., Independent Film
Laboratory, Byron Motion Picture Laboratories,
Producers Service and Southwest Film
Lab.
NSS, NTS Branches
Merge in New Orleans
From Southeastern Edition
NEW ORLEANS—The local
branch offices
of National Screen Service Corp. and
its National Theatre Supply Division have
been merged and moved to a new location,
it was announced by Milton Feinberg, NSS
vice-president and general sales manager.
The NSS-NTS consolidated office is located
at 1821 Airline Hwy., adjacent to the Crescent
Shopping Center in Metairie, a suburb
of New Orleans. Previously, the NSS office
was located at 3149 Calhoun St. and the
NTS office at 1000 Howard St., both in New
Orleans.
The combination merger and relocation
has been completed successfully and both
branch managers, Leslie D. Gurvey for
NSS and C. A. Achee jr., for NTS, report
that their respective staffs are ready to offer
the expanded services now available
from both organizations.
According to Feinberg, "More than half
of our branches have been merged since
National Screen Service acquired National
Theatre Supply. Plans for additional consolidated
offices are under way, subject to
availability of space and termination of
leases. Our ultimate goal is integration of
both operations for the maximum service
benefit of our customers throughout the
country."
Coral Gables Is Heralded
As New Industry Center
From Southeastern Edition
CORAL GABLES, FLA.—Leonard Anderson
and Harry Foster, a pair of moviemen
from New York, have leased the Rainbow
Studios here as headquarters for their
Foster Films and have announced they intend
to try to make this area rank among
the film capitals of the U.S.
To do so, Anderson told Joan Brazer,
who interviewed the partners for an article
in the Coral Gable Times, the company
needs the backing of the community—local
outfits to decide that people down here can
do their work instead of wasting time and
travel expenses going to New York film
centers.
Both Foster and Anderson enter the south
Florida area after successful careers elsewhere.
Foster, the executive producer for
Foster Films, started some 40 years ago with
Columbia Pictures when it was still a small
company. He produced and directed films
for Columbia up until
five years ago, when
the industry changed and the era of the
independent producers began to "blossom."
Foster Films was formed in New York
but then Foster was asked to North Miami
to run Studio City and he accepted. He
found that it wasn't at all what he wanted;
in this age of "do your own thing," he soon
decided to work on his own production company.
Anderson, as a boy, ran the projection
room in his home town every time the regular
projectionist was absent. After completing
high school, he went to New York where
he answered an ad for a young man who
was familiar with motion picture filming.
He got the job (that was 45 years ago) and
has stayed in the industry ever since. Anderson
told Miss Brazer that back in the early
days he did a little bit of everything, working
his way up to an editor of feature productions
and going on from there to become
director-producer of his own company
Leonard Anderson Associates.
He said he came to Miami to retire but
can't get the movie industry out of his system.
Foster and Anderson, who had known
each other prior to coming to south Florida,
got together and decided to revitalize their
interest in motion pictures and use Rainbow
Studios, which they lease from Walter Resce,
as their home base.
Commonwealth Transfers
Jerry Mason to Clinton
From Central Edition
CLINTON, MO,—Taking over June 12
as manager of the Commonwealth theatres
at Clinton was Jerry Mason, formerly of
Springdale, Ark. Mason was manager of
Commonwealth's Grove Drive-In in the Arkansas
city and is an 11-year veteran with
the circuit.
He said he would try to provide family
entertainment for everyone at the two theatres
in Clinton, the Crest and the 52 Drive-
In. Noting that the screen at the drive-in
was being repainted. Mason said that plans
are under way for remodeling of both theatres
and should be started by early fall.
Mason, who is single, succeeds Rocky
manage the Grove Drive-
English, who will
In at Springdale.
Warner Bros.' "The All-American Boy" is
being directed by Charles Eastman.
[E LET US CHECK YOUR CARPETS AND SEATING . . .
Larpr Slock of Carpels on Hand
Coiiipli'tr I.inr of Chair Samples — We Make Seating Plans
MODERN SALES 6l SERVICE, INC. 2200 Young St. Dallas Rl 7-3191
SW-4 BOXOFFICE ;: July 20. 1970

CENTURY'S
liiillpllJiK'
Instantly stops a projector
IT'S ELECTRONIC-a solid state device, an entirely
new concept in projector automatic control. No
moving parts to the device itself, no electrical contacts,
no centrifugal contacts, no rollers, no sprockets
- and nothing touches the film.
OPERATES ON "NON-LOAD" - electronically detects
the slightest speed-up of the take-up spindle
due to a film break anywhere in the projector. Instantly
shuts off power, turning off projector and
arc lamps.
WHOLLY SELF-CONTAINED - positive action, requires
no auxiliary panels for projector control. As
reliable and fool-proof as today's space-age electronic
technology can make it.
"AUTOMATION" APPLICATIONS.
Automatically
turns off projector and arc lamps at end of film reel
— an obvious convenience that frees the projectionist
for other responsibilities in booth and theatre.
Can be equipped with auxiliary circuits to activate
house lights, curtain, etc., if projector goes off — a
semi-automated theatre!
'Patent applied for
THIS IS THE CENTURY MAGAZINE
AUTOMATIC-SAFETY CONTROL* (MODEL MSC-1)
Completely adaptable to all Century Projectors and easily
Installed on all existing projection equipment. Worth Investigating
today!
See your Century dealer - or write us.
Century Projection and Sound Equipment — proven best by actual test!
Note these many Century innovations — they spell out the superiority of Century equipment:
CINE-FOCUS-— perfect picture stability! Complete control
of the film in projection.
UVIR-2- Band Pass Light Filters-remove high energy uv
and hot Infra Red — minimum light loss — perfect for black
and white, and color reproduction.
MODEL 67 SOUND SYSTEM —a compact, solid state
sound system for regular theatres and semi-portable sound
reproduction, self-contained in 35mm projectors, with an unbelievable
75Db signal to noise ratio.
ANAPFET photosensitive,field-effect transistor—novv the
heart of all Century transistor sound systems — unparalleled
optical sound pick-up from single and multi-channel sound
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MULTI-CHANNEL SOUND SYSTEMS - all-transistor -
low noise level — high quality — "permanent" — the choice
of leading first-run theatre circuits.
35mm-70mm CENTURY PROJECTORS — better
than
ever, giving you and your customers standard film projection
that excels in every respect.
Investigate these Century "refinements" — they spell the difference between
"the everyday" and a new world of excitement in film presentation.
CENTURY
See your Century Dealer — or write:
PROJECTOR CORPORATION
New York. N.Y. 10019
Olclahoma Theatre Supply Co.
628 West Sheridan Ave.
Oklahoma City, Oklohoma 73102
Modern Sales & Service, Inc.
2200 Young Street
Dallos, Texas 75201
BOXOFFICJE :: July 20, 1970 SW-5

'
Multi-Complexes,
Automation, Mini
Theatres Mark New Dallas Progress
(Continued from page SW-2)
shine Mini-Coaches have gone to United
Cerebral Palsy Ass'n, two to Carruth Memorial
Rehabilitation Center, two to Dallas
Ass'n for Retarded Children, West Dallas
Community Center, Muscular Dystrophy
Ass'n, Callier Hearing & Speech Center and
Bethlehem Center.
Recently, Tent 17 gave a Variety Club
Sunshine Cart to Golden Acres Home for
Mr.
Our deepest respect
and great appreciation
to
BEN SHLYEN
who has served our industry
TEXAS
so long and so well.
THEATRE
SOUTHWEST
1505 Federal
Dallas, Texas
CORP.
the Aged to transport the old folks from the
center's apartment area to the administration
and mess hall facilities. In addition.
Variety has spent hundreds of dollars repairing
Sunshine Coaches and recently
spent over $700 repairing a bus for St.
Phillip's Community Center.
East Hartford Twin
In Shopping Plaza
From New England Edition
HARTFORD—Another twin theatre, to
operate under Jerry Lewis Cinemas franchise,
has been firmed for metropolitan
Hartford.
The complex, costing $200,000, is planned
for the J. M. Fields Shopping Plaza,
East Hartford, by Joseph Bemer of East
Hartford and Joseph Colosanto of Manchester,
under franchise from Mini Theatres
of Connecticut, Lewis franchise-holder for
Hartford, Tolland and Litchfield counties.
Each theatre will seat 350.
An October 1 opening is planned for a
350-seat theatre, now under construction in
the suburban Canton Village Shopping
Plaza, by Richard Hooker sr. The latter
project was the first announced Jerry Lewis
Cinema for the area.
Murry Levine of West Hartford is president
of Mini TTieatres of Connecticut.
COMPUTE THEATRE QUOTATIONS
Lee ARTOE Carbon Co. . ^
1243 BELMONT AVtNUE
^^^S^
I
CHICAGO, ILLINOIS SOeSI
GOLDEN Salute
to BEN SHLYEN
and BOXOFFICE
...For all they have done
for the motion picture
industry during the last
fifty
years.
NATO of
TEXAS
John H. Rowley, President
Al Waxman Is Casting
His 1st Feature Film
From Canadian
Edition
TORONTO—Al Waxman, Toronto actorwriter-director-producer,
has started casting
his first feature-length motion picture, "The
Crowd Inside," planned for a Monday (27)
filming start in Toronto, where the entire
production will be located. Montreal actress
Genevieve Deloir, star of Gilles Carle's boxoffice
hit, "Red," has signed for the romantic
lead. Miss Deloir was signed after extensive
interviewing and auditioning of candidates
in Montreal and Toronto, Waxman
said. "I hope to be able to announce the
male lead very shortly," he added. "We've
made our choice and now it's a matter of
negotiating terms."
Waxman is supported financially in the
venture by Famous Players Canadian Corp.
and the Canadian Film Development Corp.,
with Canadian distribution guaranteed by
National General Pictures. His head cameraman
will be Harry Makin and the rest
of the crew will be drawn from the technical
pool in Toronto.
"The Crowd Inside" is described as a contemporary,
youth-oriented drama.
While it's Waxman's first feature, the University
of Western Ontario arts graduate
(1957) already has established his name in
commercial film terms with a theatrical
short called "Tviggy," a fantasy-comedy he
wrote, directed and produced for Columbia
Pictures release two years ago.
M. M. Stevenson, head of National General
Pictures in Canada, said he was confident
Waxman would produce a successful
first feature. "Directing his own story at this
stage seems to me to be a culmination of all
the specialized schooling and practical training
he's had in films, TV and theatre. He
obviously has artistic integrity but it also
is evident that he has a commercial sense
as well."
Kinney Service Signs Pact
For Sterling Acquisition
From Eastern Edition
NEW YORK—Kinney National Service,
Inc., parent company of Warner Bros., has
announced the signing of a contract for the
and re-
acquisition of Sterling Group, Inc.,
lated companies, in exchange for common
stock of Kinney with an aggregate value in
excess of $2 million. The Sterling Group
publishes 19 periodicals, including Movie
Mirror, TV and Movie Screen, TV Picture
Life and Daytime TV.
Marc J. Iglesias, executive vice-president
of Kinney and chairman of Kinney's Communication
Group, said that Morris S. Latzen,
president of Sterling Group, will continue
in that capacity. Latzen and members of
his family own all of the stock of the Sterling
Group of companies.
Kinney also announced the closing of the
Coronet Communications acquisition. This
transaction, first announced May 11. was
in exchange for common stock of Kinney
National with an aggregate value in excess
of $3 million.
SW-8 BOXOmCE :: July 20, 1970

The college
contribution
There's the contribution the colleges
make to business.
There are two ways to look at it.
That's crucial.
SPECIAL TO MANAGEMENT-A new booklet
of particular interest if your company has
not yet established an aid-to-education
program.
Write for: "THE RATIONALE OF CORPO-
RATE GIVING," Box 36, Times Square Station,
New York, N.Y. 10036.
is a twoway
street
College is
!
COUNCIL FOR
AflNANCIAL
EDUCATION
Business employs about 42% of all college
educated people. It uses their brainpower
and skill in developing new products
and methods. It fills management posts.
In the other direction, there's the
contribution business makes to colleges.
The colleges welcome it. They need all
the funds they can get. They're helping
to prepare leaders for management,
but the cost of this preparation— the whole
cost of education— is going up sharply.
If business wants college talent, it must
keep colleges in business. It can help
finance their need for classrooms,
facilities and especially teachers.
In this light, your aid-to-education
program is an aid to your company.
Business' Best Friend
Published as a public service in cooperation with The Advertising Council and the Council for Financial Aid to Education.
BOXOFTICE :: July 20, 1970
SW-7

HOUSTON
J^ock Hudson was in Houston over the
weekend on a pleasure trip . . . Donald
O'Connor also was here to discuss his new
business venture. Image of Texas . . .
"Woodstock," the rock festival movie, is
NEWS...
While it's
HOLLYWOOD
NEW YORK
Hot!
WASHINGTON
and
ALL POINTS IN BETWEEN
i
You'// Relish
Style in
the
Which
It Is Served
Every Week in
,
BOXOFFICE
Nationally Extensive . . .
. . . Locally Intensive
SOUTHWESTERN THEATRE-EQUIP. CO.
Fast - Dependable - Service
"Geared to Serve You Best"
Your Complete Equipment
& Supply House
being held over for at least another week at
the Bellaire and Town & Country Six Theatres.
The "Brewster McCloud" filming was
halted on Thursday (9) when Robert Altman,
the director, became ill with a virus. The
same illness has hit a number of the members
of the cast and crew here for the filming.
William Windom, a key member of the
cast of "Brewster McCloud," has been signed
to a co-starring role as a doctor in 20th
Century-Fox's "The Mephisto Waltz."
Julie Andrews and her husband Blake
Edwards were in for a brief private visit
with his aunt, Mrs. Conway Broun. Her
latest film, "Darling Lili," is currently at
the Gaylynn Terrace. Edwards produced, cowrote
and directed the film . . . Two films
will be on view at the Houston Room of the
University of Houston's University Center,
"The Making of Butch Cassidy and the
Sundance Kid" and "The Epic That Never
Was," in two showings.
If the crew from "Brewster McCloud" recovered
from the virus in time, the baseball
team was scheduled to meet the baseball
team from television station KHOU-TV in
the Astrodome on Sunday (12) before the
regular game between the Houston Astros
and San Francisco.
"The Landlord'' has been held over at the
Delman for a third week delaying the opening
of "The Strawberry Statement" for another
week . . . Ray Frushaw, the singing
star from Paramount, was in on a brief vacation
trip . . . Mrs. Johnny Mitchell, head
of the Meadow Briar Home Auxiliary, has
bought out the opening night of "Catch-22"
at the Alabama Theatre on Thursday (16)
as a benefit showing. The Mitchells own the
10,000 acres in Mexico where "Catch-22"
was filmed.
Colchester Airer Owners
Cautioned by Selectmen
From New England Edition
COLCHESTER, VT. — The owners
of
Colchester's three drive-ins have been
warned by the board of selectmen that they
will have to comply with some new regulations
if they want their licenses renewed.
The board said: "We will observe the operation
for two to three weeks and then will
take final action on the licenses. We will
also watch the operation periodically."
Owners of the Sunset, Malletts Bay and
Mountain View drive-ins were recently
called in for a discussion with the selectmen
after complaints had been received
1702 Rusk Houston, Texas 77003 • 713-222-9461
Complete Line of
Concession Supplies & Equipment
Write Today For
Prices and Information
about alleged noise and traffic obstruction
around the outdoor theatres.
These are the stipulations
regulations:
under the new
• No back-up of traffic on public ways
during entrance to the theatre.
• No all-night shows.
• Closing must take place no later than
1 a.m.
• All speakers in vacant spaces must be
kept turned off and central volume control
must be kept at a reasonable level so as to
prevent neighborhood complaints on noise.
• Control of traffic exiting from movie
lot so as not to impede travel on the public
way for unreasonable lengths of time.
Financing Problems Halt
State Theatre Reopening
CONNEAUT, OHIO—The proposal to
improve the presently closed State Theatre
here and open it to the citizens of Conneaut
is at a standstill, according to Mayor Edward
Griswold. He said that local financing
could not be obtained for the improvement
of the building, which would have been reopened
and managed by Gerald Shea, owner
of Shea's Theatre Corp.
According to the mayor. Shea wanted to
finance $60,000 for an overall improvement
of the theatre, which has been shuttered
for five years. He said Shea wanted to finance
the money from the city in which he
would open the theatre.
"I don't know what's going to happen
now," Griswold said. He would not confirm
whether or not the hope of a movie
house in Conneaut was gone.
Griswold indicated he is disappointed
with such incidents as the one involving
Shea. He said "everyone wants to see the
town progress but they don't do anything
about it—everyone likes to talk but there is
little action." All major improvements cost
money, Griswold pointed out, but the improvements
cannot be made until someone
invests money in the projects.
A Conneaut citizen, Robert C. Lebzelter,
wrote to the editor of the News-Herald concerning
the situation, as follows:
"I have a few comments concerning the
State Theatre trouble. First, why do the
banks urge progress in the city but will not
finance the remodeling of the theatre? It
is easy for them to urge the demolition of
the VFW building because it wouldn't cost
them anything. They can move to new
offices to improve their own businesses but
cannot help the progress of the city.
"As for the idiotic letter you printed a
few weeks ago in which that person said
that only X-rated movies for hippies would
be shown is absolutely asinine. 1 am certain
that the theatre would do a great business
if reopened. Many cities smaller than Conneaut,
such as Andover, Geneva and
North Kingsville have prosperous movie theatres
."
. .
"The Revolutionary" stars
Jon Voight as
a student who becomes involved with radical
organizations and finally with an assassination
plot.
SW-8 BOXOmCE :: July 20, 1970

Finished Filming Results
Surprise to Tessa Wyott
From Southeostern Edition
ATLANTA—Tessa Wyatt, an attractive
22-year-old British actress, has appeared in
two films, "Wedding Night" and "Voung
Man, I Think You're Dying," and is toying
with the idea of signing up to appear in still
another.
While here to give "Wedding Night" a
publicity boost, she met the press at a cocktail-brunch
at the Sheraton Biltmore Hotel,
was interviewed on tape by a number of
radio station reporters and made appearances
on television.
Miss Wyatt is perfectly at home in front
of TV cameras but her acting experience
L has been mainly in legitimate theatres, having
made her debut at 12 in a comedy,
"Roar Like a Dove." She was educated at
the Elmhurst Ballet School in Camberley,
Surrey, where actress Hayley Mills and her
elder sister Juliet also were pupils.
"Wedding Night," an American International
Pictures' release, is her first motion
picture. It was filmed in the Ardmore
Studios at Dublin, Ireland, and is a contemporary
drama about a sensitive girl, who, ^
on her nuptial night, becomes obsessed with
an overpowering fear of marital sex and,
ultimate pregnancy.
Since finishing "Wedding Night," Miss^
Wyatt has completed the second picture
mentioned above—a mystery film made in
London.
She realizes that her stage experience led
to her fihn stardom and admits that when
she saw "Wedding Night" she was surprised
that it "came out in such orderly fashion."
"Shooting, to me," she recalled, "seemed
so haphazard I didn't think they would be
able to fit the bits and pieces together. My
fears were unfounded, however, and I liked
what I saw in the finished product. Of one
thing I am sure: Kenneth Crane, editor of
the film, was a major contributor to its
success."
She showed a great deal of interest in Atlanta's
hippies and asked to be driven
through their area of the city. She recalled
that she once played the role of a Southerner—in
Gore Vidal's "March to the Sea," a
British Broadcasting Company television
play.
"I had trouble with the accent," she
laughed. "It seems there are so many classes
of accent. We strove for something that was,
I suppose, general."
Although he has played three Presidents
of the United States, Charlton Heston says
he has no ambitions for a national political
career.
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SAN ANTONIO
T eonard "Chino" Rodriguez has been named
assistant manager of the Teatro Nacional
which has been opened at its
new location.
Rodriguez went to work for the old
Strand 50 years ago as messenger-janitor.
He rose to be usher and ticket taker and
manager at the same theatre through the
years under its various names, the Star, the
Prince and Cine. Rodriguez is now 66 years
young and is continuing to meet his friends
and patrons in his new post.
The Josephine, a Cinema Arts Theatre
managed by David Stoffle, is taking on a
new look and is being remodeled and repainted.
The concession stand has taken on
a modern look with additional space for
merchandise . . . Norma Chavez, cashier at
the Josephine, was greeting the large audience
attending the showings of "Darling
Lili" with a welcome smile ... A newcomer
to the Josephine staff is Diana Walters
at the concession stand. Diana attends
Thomas Jefferson High School where she
will continue this fall. She is making plans
to jftUend Southwest Texas College in San
aVeps upon graduation.
Sympathy to Percy Miller, veteran ticket
taker at the downtown Majestic who has
Mbeen associated with Interstate and in the
theatre industry for more than 46 years,
whose wife Beulah died recently . . . Edna
Ward, cashier at the Majestic Theatre, took
off on her vacation to be spent with relatives
in South Carolina.
Mrs. IVIargie Overstreet, assistant manager
of the Woodlawn Theatre, was pleasantly
surprised by the staff of the Woodlawn
with a surprise birthday party on July
9. She was presented with a plaque of appreciation
by the members of the staff followed
by the serving of cake and soft drinks.
Catherine Krueger also held a surprise birthday
party for Margie. She is from the Cinema
Arts Theatres' Laurel and is the wife of
Alvin Krueger, the manager.
Mr. and Mrs, J. B. Wallace, city manager
of Gulf States Theatres, are planning a visit
to Port Arthur, Tex. where they will attend
the christening of their granddaughter
Claire Wallace, bom recently to Mr. and
Mrs. Jessie Wallace, manager of Don's
Drive-In Theatre at Port Arthur.
A pretty foursome are Nina Flanigan,
Nancy Cadazos, Elaine Wilson and Dora
Mendiola of the Woodlawn Theatre. Nina,
Nancy and Elaine have shifts at the concession
stand and Dora is a cashier. Nina attends
Thomas Jefferson High School and
upon graduation will attend San Antonio
College ... A busy threesome are Michael
Narciso, Hank Butcher and Ben Mooney,
members of the usher staff at the Woodlawn.
The three are active with the addition of
kiddie shows and matinee showings and are
most cooperative and accommodating to
patrons.
Lawrence H. Benson, manager of the Fox
Twin Theatres, is busy working on booking
schedules for the remainder of the summer
and into the fall . . . David Singletary, manager
of the Century South, four theatre complex,
is scheduling movies for his patrons
keeping the family audience in mind and
booking films for all segments of his audience.
Taking time out during intermission to
talk with this correspondent were David
Stoffle and his two young sons at the Josephine
where Stoffle is manager . . . "Airport"
was held over for a seventh week at
the suburban Broadway and Ben Purso, assistant
manager, was greeting patrons and
keeping them advised as to the starting time
of each showing.
Norman Schwartz, manager of the Wonder,
posted the closing notice for "Two
Mules for Sister Sara" in its fifth week to
make way for "Patton," which oi>ened Friday
(17) with two showings daily and no
reserved seats. The opening performance
will be a benefit for the Balcones Heights
Lion's Club . . . Emil Kupca, manager of
the Majestic, held over John Wayne's "Chisum"
for a third week.
Festivities Mark Bow
Of Town and Country
From Central Edition
ATLANTA — Tessa Wyatt, attractive
on the opening-day program Thursday (2)
for ABC-Great States' new Town and Country
Theatre, located on Hickory Road near
McKinley Avenue in Mishawaka, was a
"balloon race" for children.
Beginning at 11 a.m., youngsters placed
name tags on helium-filled balloons and released
them. The ones that traveled the
longest distance won prizes both for finders
and senders.
At noon, a nine-member combo from
Clay High School, called "Chicago's Exit,"
performed. The 1,200-seat theatre opened its
doors to the public at 1:30 p.m. with "The
Boatniks" as the first film attraction.
A champagne christening ceremony at an
invitational preview Tuesday night, June 30,
launched the Town and Country as the area
flagship showplace of ABC-Great States.
"Patton," 20th Century-Fox, was shown at a
special performance Wednesday night (1)
for the benefit of St. Joseph's Hospital of
South Bend.
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BOXOFFICE :: July 20, 1970 SW-9

San Antonio Industry Has Kept Pace
With All Developments in 50 Years
in
By GLADYS CANDY
SAN ANTONIO—San Antonio, "Deep
the Heart of Texas," has kept pace during
the past SO years with the motion picture
industry.
In the early days, local theatres catered
to touring companies presenting stage attractions
as well as touring vaudeville companies.
In turn, vaudeville gave way to silent
motion pictures and then to sound and
color.
Although none of the early-day theatres
are still in operation, there are happy memmories
of these theatres.
Soon to make way
for progress is the old Teatro Aurora building,
which was the center of entertainment
in 1910. The lobby of the theatre, which
closed its doors in 1918, is now occupied by
a gospel mission.
Many small stock companies came from
Mexico for 30-day stands. During the day
the theatre showed silent films, with admission
15 cents. Admission to stage shows at
night was 15 and 25 cents.
Nearby is the Teatro Nacional which has
also closed to make way for progress. However,
the theatre has moved to a site which
has a 50-year history of operation. On its
i
location was the Strand, then the Prince,
more recently the Cine and now it has become
the new Teatro Nacional, featuring
products from Mexico and catering to the
Latin American population of the city.
Interstate Theatres was the first company
to build de luxe theatres with its flagship
the Majestic on Main Avenue, which
later became the State when the new Majestic
was built. Interstate now operates
three theatres here. Norman Schwartz, one
of the managers for the circuit, helming the
Wonder Theatre, has been in theatre operation
for 40 years.
Leonard "Chino" Rodriguez is a veteran
of 50 years in the local theatre field, beginning
as a messenger-janitor. He rose to usher
and ticket
taker and manager of various
theatres and now is assistant manager of
Teatro Nacional. San Antonio's first outdoor
theatre was the Fredericksburg Road
Drive-In.
In the 1920s the city also had at least
three film companies with studios in the
city, including the Sunset Studio. Today, although
there are still some independent motion
picture companies, San Antonio, Houston,
Dallas and Brackettville are sites where
motion pictures are being filmed, with the
latest being "Brewster McCloud," in Houston
by MGM.
R. A. Barron of Independent Theatre
SPiaAU Y DESIGNED FOR DRIVE IN THEATRES
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14950 N.W. 22nd Avenue. Opa Locka, Florida 33054
Supply recalls the early days when his father
operated the city's first motion picture
supply company which today is also the
second oldest in the United States. At that
time, Barron recalls, his father operated
the Independent Film Exchange, selling
product all over the U. S. In the days of
silent films, Barron recalls one of the first
jobs he had was to scrape the silver off the
unusable film. Later when product was hard
to obtain his father purchased the San Antonio
Film Exchange and later the San Antonio
Film Supply which became the Independent
Theatre Supply.
San Antonio does not have any major
film exchanges, receiving all of its product
from the film exchanges in Dallas. However,
at one time there was the Clasa-Mohme
exchange serving the Latin American
film theatres and now the city has the Azteca
Films, furnishing Spanish-language
films to a wide area of the country.
Recall Early Days
Members of Operators Local 407 lATSE,
affiliated with AFL-CIO, recall the days of
the old nickelodeons to
the de luxe theatres
of today.
Among the charter members of the local
are Alfred Pena and Manuel Perales who
are active in local projection booths. Another
oldtimer is Bill Keeler and Benno
Kusenberger.
Kusenberger recalls the many theatres
that have left their mark on the city's theatrical
history, the Royal, the Strand, the
Plaza, the Princess, the Wigwam. He said
that the oldest living operator, who is retired,
is Tom Miller, who is 90 years young.
Kusenberger began his career at the age
of 15 and has worked continuously since
then and is the oldest employee in point of
service with Interstate Theatres. In 1929
he was at the Aztec Theatre for the introduction
of the sound film "Don Juan."
Many of the persons in the industry recall
the past, with its theatres still standing
during the past half century. Among the
oldest is the new Teatro Nacional and the
Empire Theatre.
The city has added new theatres, keeping
pace with the industry and its people
continue to serve the public and citizens of
San Antonio with the finest in entertainment
on the screen.
Good Family Films Draw
They have seen the change in motion pictures,
the "adults only" theatre making its
bow, but they all agree that motion picture
fans will still
type film.
come out to see a good family
Children's films are packing in the
youngsters who will be the theatregoers of
the future.
Showmanship is still the watchword and
whether it be the indoor theatre or the
modern indoor single or four theatre complex,
local citizens still attend the movies.
There is a long list of oldtimers in the
motion picture industry and any list would
be incomplete, but among those with some
45 years of service are Bill Rau of Alamo
Booking Centre; Clarence C. Moss, publicity
director of Interstate Theatres here;
George M. Watson, city manager here of
Interstate Theatres.
SW-10 BOXOmCE :: July 20, 1970

OKLAHOMA CITY
Q
C. Hamm, one of this state's pioneer exhibitors,
died Friday (10) at the age of
87. Hamm, whose home was in Ardmore, is
survived by three sons, Volney, Lawton; C.
C, Vernon, Tex.; and M. E., Mesquite, Tex.
Hamm entered the theatre business shortly
after the end of World War I in 1919 at
Ringling, Okla. His sons now own and operate
theatres in their respective communities.
C, B. "Choc" Hudson is a frequent visitor
to Filmrow although he retired from the
film business a couple of years ago. "Choc"
went to work in 1927 for Southwestern
Theatres, owned in part by Phil Isley and
later consolidated with Griffith Amusement
Co., now Video Theatres. "Choc" spends a
great part of his time on a couple of his favorite
lakes at his hobby, fishing.
Jim McKenna and his family were in
Monday (13) on a business and pleasure
trip. Jim reports that his new theatre has
been doing quite well when the product is
right. He said his Park Lane Theatre, like
any other, must have the better pictures to
do better business, but that the newness of
the house naturally commands somewhat
more at the boxoffice.
Others seen on the Row were Dick Crumpler,
Checotah; Mrs. Mary Henry, Anadarko;
E. B. Anderson, Norman; Gary V.
Raines, Beaver; the T. V. McDowells, Buffalo;
Mike Brewer, Pauls Valley, and Dan
Wolfenbarger, Purcell. Volney Hamm of
Lawton also was in and recalled that he had
started his own theatre career seUing popcorn,
sweeping up and doing other chores
around his father's theatre in Ringling.
T. V. McDowell, owner and operator of
the Cino Theatre, Buffalo, reports that he's
sure the reason for an "older than average"
(Continued on next page)
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BOXOFnCE :: July 20, 1970 SW-11

—
Only Distribution Failed to Employ
Technological Gains:
By ATHEL BOYTER
OKLAHOMA CITY—Seven years after
the publication of Boxoffice began, Charles
Lindbergh made the first nonstop flight
across the Atlantic and sound pictures
reached theatre screens across the country.
Production, distribution and exhibition of
films were changing, although the romance
and glitter created by the industry's pioneers
still persisted and one could take pride in
having any phase of the motion picture business
as his or her means of livelihood.
As the years flowed by, the technology of
producing and exhibiting films made steady
progress. The technology of distribution did
not—remaining much as it had been in the
'20s and '30s. To this writer it has always
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Konsas City. Mo. 64124
Athel Boyter
been obvious that distribution
simply failed
to keep up with available technological
advances. Had the proper applications been
made, millions of dollars in expense for
35mm prints could have been eliminated.
Transportation costs could have been
saved. Shipping fees and inspection costs
would not have been necessary.
Suppose, by utilizing technological advances,
a new picture could be made available—at
the heighth of its national advertising
campaign—to at least one theatre in
every town and city in the country on a
certain date or dates. An investment in a
top film could be recouped in a matter of
just a few days, then the picture could be
"shelved" for future reruns at profitable
figures. Smaller cities and towns would get
the full benefit of the national advertising
campaign instead of running a film months
after the campaign ends.
Before one discounts that "one theatre in
each city and town" could exhibit the same
motion picture simultaneously, just recall
the nationwide theatre closed-circuit presentations
of recent Indianapolis 500-mile Memorial
Day races and championship boxing
clashes. Technologically it's feasible to link
up a vast and far-flung array of theatres for
simultaneous screening of live events or
films but our competition seems more alert
to the {wssibilities of cable, microwave and
wire capabilities than do industry thinkers.
Although we seem to have missed the
For The
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boat in progressive distribution developments,
the industry seems brighter to this
observer than at any time in the history of
the business: the greatest days of motion
picture progress still
Why? It
are ahead of us.
is proven fact that there's nothing
wrong with the motion picture business that
a brand new, ultra-comfortable, updated
theatre and an interesting picture won't correct.
With so many colleges and universities
offering film courses in so many facets
writing, production, direction, cinematography,
etc.—the industry is certain to draw
to itself great new talents. All these young
people are going to find or make places for
themselves in the industry, inaugurating an
exciting new era of motion picture production.
This era could be hastened by resolution
of the industry's greatest problem: the division
between distribution and exhibition.
The attitude of distribution at present, for
instance, seems to be that if an exhibitor can
build or remodel a theatre, he has the resources
to pay higher film rentals. This
writer feels that if leaders of distribution
and exhibition concentrated on mutual efforts
to effect a wholesome change in this
business climate, they could be successful,
with distribution holding the key in being
able to adjust rentals.
Thousands of people already in this business
and thousands of others who would like
to be under more favorable conditions are
waiting for distributors to wake up and permit
the new motion picture industry era to
come about.
OKLAHOMA CITY
(Continued from preceding page)
audience is that he has made it a point to see
that his seating was ultra comfortable with
extra wide spacing of the rows. His seats
are spaced 44 inches, back to back, and 22
inches in width. McDowell says he also finds
that in order to get the paying customers in,
he spends dearly of time and money and
even then is barely able to keep his doors
open by extra advertising.
Winyah Bay Circuit Plans
Asheville, N.C.. Theatre
From Southeostern Edition
ASHEVILLE, N.C.—A new luxury motion
picture theatre will be built in the Biltmore
Plaza (formerly Southside Shopping
Center) here, it was announced by A. Foster
McKissick and Fred S. Curdts of Winyah
Bay Theatres of Easley, S.C.
The theatre will be named the Biltmore
Cinema and will include the installation of
the new Ultra-Vision system, as well as
rocking chair seats and wrap-around stereo
sound.
"We shall endeavor to exhibit those films
with family appeal and we are hopeful that
more pictures of this type will be made,"
Curdts said.
"Myra Breckinridge," a 20th Century-
Fox film, was directed by Michael Same.
SW-12 BOXOFHCE :: July 20, 1970

—
—
— ——
Fourth on Saturday
Hurts in Mill City
MINNEAPOLIS—It happens only about
once in seven years—and this was one of
those times when the Fourth of July fell on
a Saturday. With ideal summer weather
pulling throngs out of the cities and to the
state's 10,000-plus lakes, film grosses generally
nose-dived and some exhibitors figured
the combination of a holiday with a
Saturday cost them the equivalent of 40
per cent of their week. Bucking the odds,
two of three fresh arrivals scored impressively
while the third took a battering. "Fellini
Satyricon" opened with a 250 at the Academy
Theatre where "Hello, Dolly!" wrapped
up a 28-week run that was a minor success.
"The Strawberry Statement" also clocked a
250 in its dual bow at the Uptown and
Cinema II.
Academy— Fellini
(Average Is 100)
Satyricon (UA) 250
Cinema H, Uptown The Strawberry Statement
(MGM) 250
Cooper Cinerama Airport (Univ), 15th wl< 400
Gopher M*A*S*H (20th-Fox), !6th wl< 90
Lyric Two Mules for Sister Sara (Univ), 3rd wk. .100
Mann The Out-of-Towners (Para), 3rd wk 200
Orpheum Beneath the Planet of the Apes
(20th-Fox),
Rialto I Am
3rd
Curious
wk 100
250
Riverview
(Blue)
Woodstock (WB),
(5R),
9th
6th wk
wk 400
St. Louis Park Patton (20th-Fox), 18th wk 230
State Darling Lili (Para), 2nd wk 110
Suburban World—The Man From O.R.G.Y. (5R) ... 90
World—The Landlord (UA), 2nd wk 1 00
Dale H. McFarland Named
UATC Wis. Gen'l Manager
MILWAUKEE—Dale H. McFarland, 55,
has been named general manager of United
Artists Theatres' Wisconsin circuit to succeed
Don May, who resigned to join Cinecom
Theatre Corp. The appointment is effective
immediately and McFarland will
have supervision over the firm's 21 theatres
in Wisconsin in addition to other responsibilities
covering the Midwest.
McFarland began his career in showbusiness
as an usher at the age of 18 in 1932 at
the Keith-Orpheum Theatre in Sioux City,
Iowa. He attributes the major portion of his
success in the industry to Joe Kinsky, a
former Milwaukeean, now located in Washington,
D. C.
Kinsky, who had managed several theatres
in Milwaukee under the old Saxe banner,
became city manager for the Publix Theatre
circuit in Sioux City (the Keith-Orpheum
was a unit of the circuit). "Kinsky watched
over me and a year later (1933) he appointed
me publicity director for that area,"
McFarland said. A year later McFarland
was managing the Capitol Theatre in Davenport
and in a short time became city manager
over three houses.
In 1941 he was named advertising director
for Tri-State Theatres in Des Moines and
became head film buyer for 51 indoor and
11 drive-in theatres in 1946. Continuing his
rise in the industry, McFarland was appointed
general manager and assistant to
the president of Greater Indianapolis
Amusement Co., Indianapolis, Ind., in 1950.
In 1959 he became general manager of
Fourth Avenue Amusement Co. at Louisville,
Ky., with his latest move being the
Milwaukee-based appointment.
Healthy Nebraska Exhibition Primed
For Next Progressive Half-Century
By BESS JENKINS
LINCOLN—^The motion picture industry
in Nebraska, taking inventory as Boxoffice
celebrates its 50th anniversary year, appears
poised for another half-century of progress,
too.
This is the opinion of Lincolnite Irwin
Dubinsky, both as one of the state's veteran
industry members and as president of the
Nebraska NATO.
Regular, if not spectacular, brick-andmortar
activity throughout the state, particularly
in larger cities and towns, in the
conventional category, is a sure sign of
the industry's health in Nebraska today,
Dubinsky says.
"We believe the motion picture as an
entertainment media still has the same public
support it always has enjoyed," he observed.
just
"Of course,
Audiences More Selective
audiences are more selective,
as pictures are being made more selective
for specific patron groups with different
tastes and of different ages," Dubinsky
noted.
Dubinsky believes the industry should
remind itself in reviewing lower percentages
that these are based on a growing population
much larger in the state and the nation
today than when "Ben Shlyen got into
the business in Kansas City in 1920 and I
started ten years later at Leavenworth, Kas."
He also noted the public has far more
avenues of entertainment from which to
choose today than 50 years ago, so "we
have even more reason to be satisfied than
we sometimes think."
Dubinsky, with conventional houses and
drive-ins in Nebraska, Iowa, Illinois and
Missouri, came to Lincoln 20 years ago to
establish headquarters and home.
Same Ownership Ratio
In his opinion, the industry in Nebraska
will continue to be largely independent
operators of single or multiple theatres, such
as his group, the big Cooper Theatre Enterprises,
Douglas Theatres, Nebraska Theatre
Corp., Central States (based in Des
Moines) and Commonwealth in Kansas City.
National theatre-operating corporations
express interest periodically by propertyhunting
visits but Dubinsky believes any
future activity in these groups probably will
be only in larger cities such as Lincoln and
Omaha.
Already in the state are nationals such
as Tri-State or ABC Paramount, based in
Des Moines, and National General-Fox of
Kansas City and Denver. The latter acquired
suburban East O property some time ago
but built two specialty eating places on
the location, not far from the city's newest
theatre, the Cooper/ Lincoln.
Dubinsky wouldn't be surprised to see
some development of twin houses in larger
Nebraska areas. To date, there is just one
twin—Cinema I and II—in Omaha, owned
by Douglas. Total picture production and
availability also will help determine this
development in Nebraska or elsewhere, he
believes.
"And, in turn, I think the moviegoing
public will help the production industry
determine the type of films it will turn out
by their support in going to the pictures
they like," he said. Strength also comes
today from the merged theatre owners'
group and its close work with the Motion
Picture Producers Ass'n, Dubinsky added.
Exhibition Needs Workers
As Dubinsky and others see it, the biggest
scarcity exists today in people who
want to work or enter the motion picture
theatre business. "The student population
is the salvation of our personnel needs for
general staffing but wouldn't it be great if
we suddenly discovered a surplus of young
men interested in future manager posts or
becoming owners?" he asked.
Dubinsky says the state industry knows
the biggest drawback is not salaries offered
but the basic fact that it's a night and
weekend-holiday job. "I don't think the
wives minded or at least they didn't fuss so
much about staying home waiting for their
husbands to finish work years ago when Ben
Shlyen and 1 were much younger," said
this old-timer with a statewide-known smile
and sense of humor.
May Given Free Hand
In 1964, while he was managing the
downtown Palace Theatre, Fred Koontz sr.
appointed May district manager for the
circuit and he was given a free hand in any
innovation that would be considered a benefit
to the company. Months later, May began
work on research in connection with the
possibility of interesting the company in
handling its own concession. Once he was
in possession of convincing statistical data
and diagrams, he placed the matter in
Koontz's hands for consideration. Koontz
was impressed and took it up with the company
officials, who also were quick to note
the advantages. In 1966 the Juneau Concessions
Corp. was formed as a subsidiary of
UA Theatres, which previously had acquired
the Prudential Theatres circuit, the outgrowth
of Fox-Wisconsin.
In addition to being district manager.
May also managed Juneau Concessions,
which was housed in the Modjeska Theatre's
basement. Here, corn was popped and
bagged. Candy and other items were purchased
in huge quantities and warehoused
here for current requirements throughout
the circuit's theatres, on demand as needed.
It has been said since that, although almost
snowed under with responsibilities.
May still was able to make his rounds of the
various theatres, keep abreast of his office
(Continued on page NC-8)
BOXOFFICE :: July 20, 1970 NC-1

MINNEAPOLIS
^he Variety Qub's annual golf tournament
has been set for September 18 at the
Oak Ridge Country Club. Lowell Kaplan of
the Ben Berger circuit is chairman of the
Congratulations
BOXOFFICE
on your
50th
Anniversary
event. Serving on the committee this year
are Dick Dynes, Don O'Neill, Chuck Rubenstein,
Clyde Cutter, Forrie Myers, Dean
Lutz, Don Palmquist, Sam Nemer and Ralph
Green . . . Many first-run situations saw
grosses shrivel during the Fourth of July
holiday but hardest hit were the suburban
houses, suffering as thousands across the
region heeded the call of the open road
and abandoned the cities.
"A Man Called Horse" got its first suburban
break Wednesday (15) with Dean
Lutz, National General Pictures branch
chief, reporting more than a dozen theatres
lined up . . . Roger Dietz has taken over
his new duties as branch manager here foi
Columbia Pictures. He's settling in suburban
Edina and until August 1 Dietz is commuting
by air each weekend between this
city and his family in Des Moines . . . The
new face at the Columbia exchange is Ruth
Gilmore, cashier, who, coincidentally, also
hails from Des Moines.
Filmrow visitors: Marvin Oligmueller,
Princess Theatre and Midway Drive-In,
Miller, S.D.; Gene Grengs, Hollywood, Eau
Claire, Wis.; George Heald, Ashby Theatre,
Ashby; Sid Heath, Flame, Wells; Dan Peterson,
Peterson Theatres circuit, Brookings,
S.D., and Richard Sager, Gem, New Rich-
Berger Amusement Co.
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BOXOFTICE :: July 20, 1970 NC-3

Milwaukee's Verdict After 50 Years
Of Reading Boxoffice: We Like It'
BY BILL NICHOL
MILWAUKEE—Nothing but praise and
congratulations were the order of the day
when readers of Boxoffice, who were contacted,
gave freely of their opinions. A
sample of their comments follows:
Eddie Gavin, branch manager for American
International Pictures and the veteran
of the industry in the Milwaukee area, said,
"I met Ben Shlyen back in the days when
I was with the old American Film Co. They
sent me to Kansas City about the time Ben
was coming out with his publication. The
present-day Boxoffice is a far cry from his
original efforts but he stuck to it and it
certainly is, indeed, a credit to the industry.
Boxoffice, down through the years, has
been most considerate of us in our promotions.
All in all, it's a great paper."
Harry Melcher of Melcher Enterprises,
another veteran, said he became acquainted
with Shlyen "along about the time he began
whipping up his papcT out there in Kansas
was with RKO in Omaha at the time
City. I
and met Ben through my brother Rubin.
The Boxoffice of today is a potent factor
in the motion picture industry. The editorials
bring us up-to-date on various situations and
are indeed worthy of praise."
Ben D. Marcus, president, Marcus Theatres
Management Corp., a circuit of 37
theatres, among other interests, stated: "I've
t
been with Ben Shlyen many times over the
years and found him to be one of the foremost
advocates of pressing for a better place
in the sun for the industry. He always has
a kind word for the underdog and the publication's
contents—news, features, advertising
and his editorials, particularly, are
terrific. Boxoffice has found a warm spot
in all of our hearts."
(Marcus was home in
bed, not feeling well at the time, yet for this
occasion was anxious to be included with
others commenting on the anniversary).
Even Roy Aitken, 88, when reached,
though in retirement, said he still gets Boxoffice
and reads every page with relish.
He reminded us that when they (he and his
brother Harry, deceased) entered the infant
industry with theatres, distribution and,
finally, production in Hollywood, they were
the first to advertise in the trade publications.
"The cost of our 'Birth of a Nation'
ads in those days were considered tremendous.
I think everyone enjoys Boxoffice,"
he said.
Clark 'Wilkinson, Baraboo, noted movie
buff, who has one of the most famous collections
of movie items in the country, said
it was through Boxoffice that he managed
to keep up with all angles of the industry.
He had just returned from Hollywood where
he attended the MGM auction. Naturally,
he came back with quite a number of prized
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Dean Fitzgerald, president of Capitol
Service, representing a circuit of theatres
and a booking and catering combine, spoke
very highly about Boxoffice but added that
his father, the late Harold Fitzgerald, had
known Shlyen well, back in the days of the
old Fox-Wisconsin Amusement Corp.. which
he headed. "Dad was a firm believer in
Boxoffice," Dean said.
As for the veteran theatre managers in
this area, Harry Boesel at the Palace; John
McKay, Riverside; Joe Reynolds, Towne
(all downtown theatres), and Miss Estelle
Steinbach, though retired now, all at one
time or another praised Boxoffice, particularly
for featuring their respective theatre
promotions.
As one of the boys put it, "If you are
going to go down the line getting the industry's
reaction to Boxoffice's 50th anniversary,
why don't you just say we like it
here and be done with it!" Milwaukee has
spoken.
Minneapolis Judge Orders
Return of Seized Film
MINNEAPOLIS—A second copy of
"Dansk Sexualitet," seized recently at the
Empress Theatre here, has been ordered returned
by Municipal Judge A. Paul Lohmen.
He said that the second seizure was not
authorized and that the search warrant he
signed should not have been used by the
police.
Judge Lohmen also ruled that there is
"probable cause" to believe that the film is
"obscene" and that he was, therefore, ordering
that the first copy be held until further
order of the court.
Lawyers for the theatre have filed suit in
federal district court here asking for a reversal
of the police action
against the theatre
and charging that the city's obscenity
ordinance is unconstitutional and that the
defendant's constitutional rights have been
violated.
Since the second seizure of the film
Thursday (2), the Empress has been closed
and the owner does not plan to reopen until
some court action has been taken.
Glen Theatre Undergoes
Remodeling & Facelifting
From Western Edition
GLENWOOD SPRINGS, COLO. — The
Glen Theatre here reopened in late May
after a two-week break for remodeling. The
exterior of the building was treated with
tile and there is a completely new boxoffice.
The lobby of the Glen also was remodeled
by the addition of new drapes which lend
that "touch of elegance" to the scene for
patrons entering the theatre.
Truett Penn Appointed
From Southwestern Edition
McCAMEY, TEX.—McCamey theatres
now are under the new management of
Truett Penn, who also manages the theatre
at Big Lake, it was announced by Roy De-
"Viney.
BOXOrnCE :: July 20, 1970

Age Barrier Brings
Lawsuit by Parents
KENOSHA, WIS.—Exhibitors and parents
alike are watching with mingled interest
for the outcome of a suit filed in federal
court by a local couple challenging the constitutionality
of laws preventing minors
from attending movies rated X and R. The
"switch" is a welcome relief, according to
several exhibitors in the Milwaukee-Racine-
Kenosha area who have been bucking a
year-long effort which has been under way
to restrict the showing of certain movies.
Mr. and Mrs. Harold Engdahl,
According to
they had taken three of their children,
along with three of the children's friends,
see the movie "Woodstock," rated R at the
Lake Theatre here.
In line with the theatre's policy, the children
were refused admission on the grounds
that they did not have birth certificates
verifying parentage. The Engdahls complained
and when officials of the American
Civil Liberties Union heard about it, they
filed suit in federal court on behalf of the
Engdahls.
The Engdahls said they believe they are
fully capable of determining what movies
their children should see.
The action was brought against three
Kenosha officials. Mayor Wallace E. Burkee;
Fred Moeller, common council president,
and Police Chief Robert Bosman, as
well as the city's Motion Picture Board of
Appeals. It said Kenosha ordinances prohibiting
minors from attending movies rated X
(persons under 18 not admitted) and R (persons
under 18 not admitted unless accompanied
by parent or adult guardian) violate the
constitutional right to freedom of speech. In
addition, the ordinance does not provide for
a court determination of whether a film is
"obscene" for children's viewing, the suit
said.
Observers are particularly interested in
the section providing that persons under 18
years of age will not be admitted unless accompanied
by parent or adult guardian and
the forthcoming ruling.
Lowton, Okla., Announced
As Triplex Theatre Site
From Southwestern Edition
LAWTON, OKLA.—A new Jerry Lewis
Triplex mini-theatre is scheduled for construction
near the Lawton Country Club
here, with a Labor Day target set for opening.
The $500,000 theatre is to be built by
Western Showcase, Inc., headed by board
members F. Jack Allen, Clare Morford and
B. A. Allen jr.
The three local men recently returned
from New York where they attended a seminar
held by Network Cinema Corp., franchiser
for the Jerry Lewis theatres, to
familiarize themselves with the operation
and organization.
The Lawton theatre will have a combined
seating capacity of 1,050, and will feature a
parking area for 400 cars.
to
MILWAUKEE
parole Sutter, who rules the roost at Buena
Vista here, has been praising the efforts
of "Bob" Gross, manager of Brookfield
Square Theatre. Seeking something to attract
attention to Walt Disney's "The Boatniks,"
Gross wangled the loan of a cabin
cruiser from the M&W Marine Co. and had
it placed in the lobby of the theatre. No
doubt the excellent boxoffice reports are related
to
the lobby exhibition.
"They ought to take that parade all over
the country," said Ernest Borgnine, veteran
of more than 40 films, as he stepped down
from the top of a lion
cage wagon. He had
reference to the annual Fourth of July
Schlitz Circus Parade here, in which he
took part as a clown. As reported previously,
Borgnine, while on a Johnny Carson TV
show, said his ambition was to be a circus
clown, "about the only role I haven't had."
The powers-that-be here heard about it,
wired him an invitation, he accepted the
job without pay and flew in to perform.
"That's the living end, I'll tell you," he
remarked later, pleased as all get-out. Reports
have it that both Chicago and New
York are asking for the parade, which drew
an estimated 600,000 spectators.
Another executive (and a product of the
Harold Fitzgerald regime when the Fox-Wisconsin
Amusement Co. was in its prime)
with a showbusiness background is in the
limelight. Clifford D. Lorbeck, president of
Supurdisplay here, has offered to run the
proposed $22,000,000 Palladium. He would
form Palladium Management Corp. to maintain
and operate the Palladium during the 30
years it took to pay off the construction
debt. It would mean that Lorbeck would
pay Milwaukee County $300,000 a year,
the difference between the estimated average
annual debt service requirement of $1,-
538,000 and projected income of $1,238,000
from Palladium parking and rental paid by
the Milwaukee Bucks organization. In exchange,
Lorbeck would receive all Palladium
advertising and concession revenue and the
right to lease the Palladium for 265 days not
covered in the lease proposed by Bucks'
owners. In addition to his Supurdisplay,
Lorbeck is executive vice-president of the
National Ass'n of Concessionaires.
New to the Radine area are Jim Turner
and Don Thomas who, it has been reported,
have taken over the management of the Venetian
Theatre.
An exhibitor here who read the news item
about Columbia Pictures purchasing the
novel, "California Generation," written by
Mrs. Jacqueline Briskin of Bel Air, Calif.,
says he has his publicity already mapped
out for the film. Mrs. Briskin lived in a
Berkeley dormitory for two weeks doing
part of her research for the book and,
among other facts she picked up from the
daily lives of college girls, concludes that
about 90 per cent of all college girls take
"the pill." Said the exhibitor: "I'll pack the
house using that line!"
John Chambers' appearance in town no
doubt was reflected in the lines forming at
the Riverside boxoffice to see "Beneath the
Planet of the Apes," currently appearing
there. Chambers was in the Army from '42
to '46 during World War II. He was a technician
in a dental and medical laboratory
making artificial eyes, plastic dental appliances
and other prostheses. Facial parts
were made for veterans who had suffered
severe wounds and the same techniques are
used by experts for altering the appearance
of actors. Chambers took a job with NBC-
TV specializing in special effects and character
makeup. He joined Universal in 1961
to work on "The Ugly American" and in
1962 he worked with Bud Westmore. Since
then his deft fingers have turned out numerous
characters for the movies. He still maintains
a laboratory in his garage in Burbank,
Calif.
Minimum property protection will be the
order of the day, in the event some of the
demands registered by the city's police are
not met. Jerome Dudzik, legislative chairman
of the Milwaukee Professional Policemen's
Protective Ass'n, has announced that
if it becomes necessary Milwaukee police
are ready to walk out and set up picketlines
to enforce their demands.
Actor Joe Higgjins was one of the principal
speakers at the summer meeting of the
Wisconsin Sheriffs & Deputy Sheriffs Ass'n,
which blistered the Chrysler Corp. in February
for its Dodge ads depicting a chubby,
intellectually limited law officer. Dodge has
since toned down the ads but Higgins told
the group, "Even though people listen to
me, no one in hundreds of personal appearances
across the nation has confused me
with a real police officer."
Edward Small May Produce
Feature Film of 'Trio'
From Western Edition
HOLLYWOOD—Edward Small's latest
feature production, "The Christine Jorgensen
Story," is now in multiple showing
throughout Los Angeles and he is now considering
"Trio," best-selling novel of malefemale-female
relationship by the late Dorothy
Baker.
Small also has on his schedule "Brewster's
Millions," which will be a TV series
in which many of the top-notch horses now
appearing on racetracks will be used. Producer
Small made a feature picture, starring
Dennis O'Keefe, based on the novel by
George Barr McCutcheon and released by
United Artists in 1945.
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BOXOFHCE :: July 20, 1970 NC^5

Modernization Has Keyed Grossing
Upsurge for Ben Marcus Theatres
MILWAUKEE—^When Ben Marcus adds
another theatre to his circuit (37 at last
count), it's a safe bet the house will get the
plush treatment from marquee to screen.
Once the project has been completed, the
boxoffice receipts begin breaking records.
Strangely enough, Marcus makes no secret
of his amazing success. At every industry
convention, he stresses the need for modernizing.
Always alert for opportunities, his enterprises
added a Marc's Big Boy restaurant
and there are 13 of them now. Then came
the Marc's Kentucky Fried Chicken Carryouts
establishments, also a total of 13. Every
one is a beauty.
Marcus' most spectacular achievement
was in connection with the old Pfister Hotel
here. Down through the years, steeped in
tradition, it became known as the "President's
hotel," for each and every President
of the United States chose the Pfister Hotel
when visiting Milwaukee. So famous did the
hotel become that a Presidential Suite was
aside, with every known combination of
set
furnishings guaranteed to warm the hearts
of presidents and monarchs alike. However,
the depression era took its toll and the once
majestic edifice was allowed to run down.
It was put up for sale but apparently there
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were no prospects. No one had nerve enough
(and the financing know-how) to take a
chance on it.
Ben Marcus got into the picture and when
the smoke cleared away, headlines in the
papers announced that Marcus had been
named president of a corporation that
purchased the Pfister.
Well aware of his modernization policy,
everyone anticipated the usual treatment.
But this time he fooled them. Instead of the
modernistic motif, he chose to restore the
hotel to its former traditional brilliance. It
cost millions of dollars but he succeeded
and the old landmark once again has taken
its unique position in Milwaukee's roster of
showplaces.
Time marches on and word gets around.
Friday, June 26, marked Marcus' crowning
achievement, when he took a bow before
350 guests as his hotel was welcomed into
full membership in the Preferred Hotels
Ass'n. The reception and luncheon in the
grand ballroom was one of splendor to the
nth degree, declared many of the guests.
Preferred Hotels is an association, now
three years old, of independently operated
hotels dedicated to high standards of individual
service. Membership in the association
is by invitation only and the Pfister is
the 17th hotel added to the group.
As he presented Marcus with a plaque
in token of the recognition, Edwin P. Shaunessy
of Toronto, Ont., president of the
association, told the luncheon guests that the
Pfister Hotel was now in that select group
termed "the elite of North America," relative
to their respective standards, and that
the Pfister was joining such other famous
hotels as the Beverly Wilshire in Beverly
Hills, the Ritz Carlton in Boston and the
Pontchartrain in Detroit. Shaunessy added
that a number of new hotels would be honored
soon with membership in the organization,
including a score in Europe. Each of
the member hotels will make reservations
for guests in any of the associated hotels.
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Clair Richardson Acquired
Many MGM Auction Items
MILWAUKEE—Clair Richardson, managing
director of the Skylight Theatre here,
was one of the hundreds of bargain hunters
at Metro-Goldwyn-Mayer's recent sale and
auction conducted by the David Deisz Co.
in Hollywood. Richardson said he spent
about $8,000 and came away with "$100,-
000 worth of costumes and other items."
Well aware of the pulling power at the
boxoffice of a garment, for example, worn
by Elizabeth Taylor, a period dress in ruby
red velvet that at one time adorned the figure
of Greta Garbo, hats and uniforms worn
by Nelson Eddy, along with hundreds of
other items, Richardson anticipates recordbreaking
lines at forthcoming productions.
Brimming over with elation, Richardson
said he wrote to Weisz and asked for a list
of the costumes and other information.
Richard Carroll, in charge of the clothing
and a son-in-law of Weisz and owner of an
exclusive men's shop in Beverly Hills,
promptly responded by inviting Richardson
to attend the auction.
Richardson did attend and said he got
the thrill of a lifetime. On his arrival in
Hollywood, he was introduced to John Scura
who, for 35 years, was head of MGM's
wardrobe department.
"Scura was sick at the thought of hippies
wearing the costumes up and down Sunset
Blvd.," Richardson pointed out, "and the
fact that I was going to use them for the
theatre pleased him."
Richardson apparently was given the VIP
treatment, for he said Scura led him to the
area "where all the 'goodies' were and
locked me alone in the big warehouse." a
helpful thing to do, considering that there
were 375,000 costumes, including 30,000
Roman costumes complete with breast
plates, helmets and sandals; 600 Nazi uniforms,
and "battalions" of Civil War and
Revolutionary War uniforms.
He described the building as "like six
blocks long, banked three deep with the
clothes. One whole floor was given over
to petticoats alone." He said that when he
finished making his selections, he set them
aside to be priced later by Carroll "and then
phoned to get out."
Having the run of the place for over a
week, according to Richardson, "was simply
fabulous. It was a great big marvelous
binge." He even delighted in going into detail.
"The first item to be auctioned off," he
declared, "was a silly little green hat worn
by Greta Garbo. It went for $300. Tarzan's
loin
cloth—^just a little piece of suede cloth
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BOXOFFICE :: July 20, 1970

"
—sold for $200. A black lace bra and
matching panties worn by Kim Novak
brought $100. Values went up, depending
upon who wore it.
"Shoes worn by Elizabeth Taylor in 'Raintree
County' were knocked down for $200,"
he continued. "I've got her slip," he added.
He noted that, of a batch of 45 gowns he
purchased, the slips—actually period petticoats—
"were thrown in free."
Richardson said that the movie costumes
are of a quality that he could not have afforded
otherwise. "The workmanship and
fabric are superior to anything else I have
in our Skylight wardrobe," he said. "Braid
and embroidery, always considered too expensive
for stage costumes, trim many of
the dance dresses, men's uniforms and
vests." He figures the Greer Garson gown
must have cost MGM about $1,000. It was
used in the 1944 movie, "Mrs. Parkington."
The Skylight Theatre, according to Richardson,
will have the greatest collection of
hats. He bought about 150 in a variety of
styles, each costing no more than $10, some
of them brand new and never worn. Picking
up a brown beaver hat, one of a selection
of eight (new), for $8, he said: "Look,
absolutely never used. And I struggled 11
years with one gray and no brown!"
Other items acquired included about 200
pairs of tights for $25. Each one is worth
the total price if purchased new, he said.
He has a coat, size 50, worn by Walter Slezak.
One of his many boxes, part of the
nearly two-ton shipment, contains dozens
and dozens of jabots, some labeled with
such names as Robert Taylor, Laurence Olivier,
Mel Ferrer. They were "thrown in"
the deal. "They'd cost a fortune now to
make," he said, "but would be of no use
to anyone except to the theatre."
With a smile from ear to ear and basking
in the limelight of his recent acquisitions,
Richardson said, "It was a wonderful experience,
even seeing the slippers worn by the
late Judy Garland sell for $15,000, the
highest price paid for anything at the auction.
Judy wore them in 'The Wizard of
Oz.'
Some of the costumes worn in "The
Brothers Grimm," "Mrs. Parkington," and
"The Merry Widow" movies were modeled
and photographed in color for the Milwaukee
Journal's Women's Section.
$150,000 in Fire Damages
At Harlingen Arcadia
From Southwestern Edition
HARLINGEN, TEX.—M. L. Agnew,
manager of the Arcadia Theatre here, estimated
that fire and water damages to the
house totaled $150,000 in a four-hour
blaze finally brought under control by fire
companies from Harlingen, Brownsville,
Port Isabel and Raymondville.
Agnew said the roof of the 750-seat theatre
caved in from the weight of water
poured on it in fighting the fire. Plans are
being made to rebuild the house, which was
destroyed once before, in 1931, by a hurricane.
LINCOLN
Jnvin Dubinsky was in Des Moines Monday
(13) checking on the progress of
his first quadplex. He reports footings are
in and walls are going up. The labor strike
continues in Sioux Oity, so the Dubinskys'
twin theatre there in the Plaza Shopping
Center still isn't finished. That strike started
May 1 and has left many construction projects
uncompleted.
Manager Bob Gash and his Nebraska
Theatre staff spent Saturday morning (18)
at the downtown movie house giving it a
special summer housecleaning, if things went
according to schedule. Most of the Nebraska
staff are students who attend the University
of Nebraska a couple of blocks away,
so some are taking some summer courses
before and after
until classes start in the fall.
work. Others are on leave
Travel notes served at the industry's noontime
table at Bishop's: Dr. Robert Gillespie's
trip East, where he and Mrs. Gillespie
stopped at Notre Dame to visit with former
NU Cornhusker football coach George Kelly
and Mrs. Kelly; Dr. William Nye's vacation
in cool Vail, Colo., with his family, and
Bob Gash, Nebraska Theatre manager, and
his wife and their son Steven having a week's
Nebraska vacation at Lake McConaghey
near Ogallala, where fishing, boating and
taking it easy were the attractions . . . Welcoming
home Eileen Schimonitz from Mexico
was fun for co-workers at the Cooper/Lincoln
Theatre. The future NU freshman
brought souvenir gifts from Mexico
for all the staff. She made the two-week
trip south in an East High-sponsored student
tour.
Otto and Lisa Marzok, visiting relatives
in Germany for a month, were sorely missed
the past two weeks by Ev Greathouse, assistant
manager, and other Varsity staff members
who are filling in for the custodial couple
at both the Varsity and State. Auditorium
cleaning was a full-time job the past
two weeks at the Varsity, where the floor
daily indicated how the great Charlie Brown
draws young moviegoers who like to eat
popcorn, etc., with their movies. "A Boy
Named Charlie Brown" ended a two-week
run Tuesday (14) and was followed by "The
Hawaiians." Walt Jancke, manager, says
this is
a fine picture but apparently has not
drawn the patrons it should in showings elsewhere.
The local industry is benefitting from a
good combination currently—outstanding
pictures and hot, humid weather. "Cactus
Flower," in its tTiird week at the State, is
expected to continue to run for another couple
of weeks, at least, judging by the crowds.
The Nebraska is offering "Paint Your Wagon"
downtown for a week after its fiveweek
run at the suburban Cooper/Lincoln.
"Beneath the Planet of the Apes" continues
to do good business at the Stuart.
The Cooper/Lincoln was setting records
in its first few days of "Airport" over the
weekend (10-12). According to manager Jay
Maness, a new gross record was set Saturday
(11), topping the new one recorded the
previous night. More than 600 had to be
turned away at both evening shows (11), he
said. "We knew it would be a ten-week run
but it is possible the 14-week record of 'The
Sound of Music' could be broken with 'Airi(Continued
on the next page)
Congratulations
to
Ben Shlyen
and
Boxoffice
On Their
50th Anniversary
DUBINSKY
Best Wishes to Ben Shlyen and
Boxoffice on Their 50th Anniversary
BROS.
THEATRES
Irwin— Bill—Sorge
Lincoln, Nebraska
COOPER THEATRE ENTERPRISES
John B. Bennett produced "Watermelon
Man" for Columbia Pictures.
Lincoln,
Nebraska
BOXOFFICE :: July 20, 1970
NC-7

LINCOLN
(Continued from preceding page)
port' That's what we are shooting toward,"
Maness said Sunday (12). He reports his
staff, which planned and executed the picture
promotion decor in the suburban house,
outdid themselves and the pubhc reaction
is gratifying. The big eye-catcher is a jet
plane on a blue sky, done in tempera paint
across the Cooper's large, four-window expanse.
The lobby features red, white and
blue decorations and a sign designating it
as the "Cooper/ Lincoln Terminal." At the
concessions area there are such signs as
"preflight jitters? Cool your nerves with ice
cream"; "check your check list with ours"
(the list includes candy bars, etc.); "refuel
with your regular drink"; "try our Coke
tail," and "travel light with hot, buttered
popcorn" or the "golden Argosy tubs of
corn." Maness adds some sales records on
corn tubs also have been made. The Cooper/Lincoln
is having daily matinees during
"Airport," with the exception of Tuesdays,
when the children's summer movies
are held at 1 p.m. Maness says the trial run
of having these Tuesday mornings wasn't
successful, attendancewise, hence the return
to last year's 1 p.m. children's matinees.
The hot weather still doesn't keep Sarge
Dubinsky from indulging in one of his favorite
leisure-time activities—golf. He was
out on the greens again on a hot, humid Sunday
(12) . . . Walt Jancke favors staying
indoors as much as he can. He braved the
hot outdoors at noon Saturday (11) to pick
the two winning numbers for the current
"Bust the Bank" promotion co-sponsored
by local merchants and radio station KFOR.
Hendersonville Theatres
Buys Carolina Theatre
From Southeastern Edition
HENDERSONVILLE, N.C.—The Carolina
Theatre here has been sold to
Hendersonville
Theatres, local firm which also
operates two local drive-ins, and which is
headed by James Northington, president and
general manager. The theatre was sold by
Wilby-Kincey.
Northington said the Carolina will undergo
a complete renovation soon, costing
about $150,000, and including four-track
stereo sound, a screen to show 70mm films,
new lounge-style seating and complete redecoration
as well as reactivation of the
stage area for presentation of special productions.
Martin Morgan, former television and
radio producer-director who will be in
charge of special events for the theatre,
said a number of programs are being
planned and will be announced soon.
Nebraska Exhibition
Primed for New Era
(Continued from page NC-1)
work and maintain a smile for everyone.
When Koontz was elevated a year and a
half ago, May was the logical successor.
Koontz was Variety Club's chief barker and
had to be replaced when he moved to the
East Coast. Like Koontz, May had been
groomed to become the next chief barker
here but his leaving precludes the honor being
bestowed upon him. The entire
here wishes May well.
DAYTONA BEACH,
industry
FLA. — Donald
Dewar of Orlando, formerly with Martin
Marietta Corp., has been named manager of
the new Chris McGuire theatre in Grant's
Plaza Shopping Center here, a franchise
operation controlled by Star Theatres,
headed by William A. Scott of Orlando.
Join the Widening Circle
Send in your reports to BOXOFFICE
on reponse of patrons to pictures
you show. Be one of the many who
report
to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address your letters
to Editor,
"Exhibitor Has His Say." 825
Van Brunt Blvd., Kansas City,
Mo. 64124.
BOXOFFICE
Always in the Forefront With the News
NC-8 BOXOFFICE :: July 20, 1970

——
—
—
—
—
—
—
'Beneath the Planet'
575 in Cincy Debut
CINCINNATI—Five new products added
zip to the area playbill and grosses generally
were stronger. By far the liveliest of the
newcomers were "Beneath the Planet of the
Apes," which compiled a composite 575 at
the 20th Century Theatre and the Princeton,
and "A Boy Named Charlie Brown," 400 in
a three-theatre premiere week. However,
"Airport" again captured top grossing honors—thanks
to a 600 12th week at the Kenwood.
(Average Is 100)
Albee Woodstock (WB), 7th wk 160
Ambossodor, Grand M*A*S*H (20th-Fox),
11th wk 265
Beacon Hill Beyond the Valley of the Dolls
(20th-Fox) 225
Cine Carousel The Howoiions (UA), 2nd wk 250
Hollywood Cinema North, Mariemont Cinema
East, Western Woods A Boy Named Charlie
Brown (NGP) 400
International 70 Kelly's Heroes (MGM) 1 65
Kenwood Airport (Univ), 12th wk 600
Studio Cinemas The Londlord (UA) 300
Times Towne Cinema The Boys in the Band
(NGP), 6th wk 225
20th Century, Princeton Beneath the Planet oiF
the Apes (20th-Fox) 575
'Airport' Dominant in Detroit;
'Patton' Finishes With 300
DETROIT— "Airport" continued to fly
high in a 14th week at the Northland, the
leader of the last few weeks posting 410.
Meanwhile, at the Mercury, "Patton" wound
up a distinguished 16-week engagement with
a solid 300 and "Hello, Dolly!" ran up 250
as it played a 27th week at the Americana.
Also scoring 250 was "M*A*S*H" in the
13th week of a four-theatre booking. An
important note here was a series of reports
from several theatres that business increased
for holdover films.
Americano Hello, Dolly! (20th-Fox), 27th wk. ..250
Eight theatres Nolls of Anger (UA) 105
Five theatres The Grasshopper (NGP), 4th wk. . .220
Five theatres Pufnstuf (Univ), 2nd wk 100
Four theatres The Boys in the Band (NGP),
4th wk 165
Four theatres M*A*S*H (20th-Fox), 13th wk. ..250
Fox—Trader Hornee (SR), 2nd wk 90
Mercury PoHon (20th-Fox), 16th wk 300
Northland Airport (Univ), 14th wk 410
Three theatres The Sicilian Clan (20th-Fox),
3rd wk 190
Announce Cinecom's 120th
NEW YORK—The 350-seat Cinema 68
in Maysville, Ky., has been scheduled to
open early in 1971. It will be the 120th
theatre in the Cinecom circuit, according to
the announcement by Jerry Swedroe, vicepresident
in charge of operations.
'Clean' Movie House Closed
DETROIT—A downtown theatre opened
a few weeks ago by two priests for the showing
of "clean movies" has been closed due
to lack of patronage. The priests said the
experiment had been called off because they
were unable to take in the needed $4,200 a
week to keep the theatre open.
NEW YORK — Jerry Levy has been
named as assistant division manager for
MGM in Philadelphia, it was announced by
general sales manager Bill Madden. Effective
immediately. Levy reports to division
manager Sidney Eckman.
Before joining MGM, Levy was Philadelphia
branch manager for Columbia Pictures.
Intensive 5 -Year Program Prepared
Industry, City for
BY FRANCES HANFORD
CINCINNATI—During the past five
years— 1965-70—the motion picture industry
in the Tri-State area has been "on the
move" to meet the entertainment challenge
of the 1970s. In the meantime, this city also
has been "on the move" with its downtown
renewal program and its growing imjxjrtance
as an industrial and cultural center.
The movie colony here is ready to meet
the challenge of the '70s. The set-up of the
industry has changed completely during the
past five years. Filmrow, located for years
on Central Parkway, now is just a name and
a memory. With the exception of the shipping
facilities. Universal Pictures, which
owns its building; Cincinnati Theatres, and
the Holiday Amusement Co., which has
completely remodeled the former Warner
Bros. Building into a stunning office building,
all tenants on Filmrow have gone elsewhere.
National Screen Service and its affiliate.
National Theatre Supply, have moved
to larger quarters at 1403 Central Pkwy.
Distributors have relocated downtown and
independent bookers are scattered throughout
the area.
Indie Bookers Gaining
Independent bookers are "on the move,"
widening their influence among area exhibitors,
who are faced with a scarcity of
good product. During the past five years
TOC Booking Agency has moved to 2859
Losantiville in suburban Pleasant Ridge,
Tri-State Booking Services to the Enquirer
Building and the E. C. Nagel Booking Services,
which changed its name to the Blue
Grass Booking Services, now is located in
larger quarters in Fort Wright, Ky. Bennett
Goldstein, president of Interstate Booking
Services, located in the Times Building,
opened his office in 1965.
The most dramatic "on-the-move" change
during the past five years centers around
the image of the theatre itself. There are
very few theatres in this city (or for that
matter in the entire Tri-State area) which
have not been renovated to please a more
discerning and selective audience, which is
another "on-the-move" development in the
past five years.
Became First Run in 1963
In 1963, two years before the city's improvement
program for the downtown area
began. Mid States changed its Times Theatre
from a second-run house of 20-years standing
into a gem of a first-run theatre which
has, since that time, brought approximately
2,000,000 people into the downtown area.
The Times changeover in policy, its way of
advertising itself, its product and its gay
style inspired nearly all exhibitors to renewed
vigor and interest in their own theatres.
In addition, the success of the Times Towne
Cinema also influenced other downtown
businesses and started a true "on-the-move"
program which encouraged and delighted
Promising '70s
city officials who were to shoulder the responsibility
of the entire downtown renewal
program.
In 1965 the downtown area was in the
doldrums, waiting for the start
of the city's
renewal project. Theatres operating at that
time included the Albee, Palace, Keith,
Grand, Times and Capitol. However,
theatres didn't wait for the city's program
to begin—they started their own.
Following the trend set by the success of
the Times, Cincinnati Theatres refurbished
the Grand. The Palace, after refurbishing,
was renamed the International 70 under the
Beacon Enterprises—downtown's only theatre
with a reserved-seat policy. The house
recently reverted back to its original owner,
RKO/SW,
Two Tlieatres Razed
The Keith, operated by Cincinnati Theatres,
and the Capitol, operated by RKO/-
SW, were torn down to make way for renewal
progress. These two have been replaced
by Mid States' Studio Cinemas I and
II in the Executive Building and The Place,
now under construction in the Garfield Towers
complex. There probably is room for
one or two more theatres within the downtown
area and they may be developed at
some future date.
The "on-the-move" thrust includes new
theatres: The RKO/SW Kenwood Theatre
in the Kenwood Shopping Center; Cincinnati
Theatres' Princeton Cinema, opposite
the large Tri-County Shopping Center; Mid
States' Cine Carousel on Reading Road, and
two minis under construction in the Sharonville
area. In addition to these theatres,
there are two new drive-ins which almost
complete the circle surrounding the city
Mitchell Blachschleger's Academy Drive-In
in the northeastern section of the city and
the Levin Brothers' Jolly Roger in the northwestern
industrial area.
Renovations in Suburbs
In the meantime, exhibitors in the suburban
area were "on the move" refurbishing
their theatres and almost doubling attendance
records. The Bein interests refurbished
the Ambassador and the 20th Century;
Cincinnati Theatres streamlined its
swank Valley, and Mid States has completely
remodeled all its suburban houses here into
first-run theatres and also upgraded its
houses into first runs in Louisville, Lexington
and Ashland, Ky. In addition, Mid
States also has built the Salem Mall Cinema,
Dayton, and twin minis are now under construction
at Ashland, Ky.
Holiday Amusement Co., in addition to
remodeling its office building on Central
Parkway, has been "on the move" refurbishing
all its theatres in its fast-growing
circuit and presently is remodeling the Westwood
into Westwood Cinemas I and IL
Chakeres Theatres, Springfield, probably
(Continued on page ME-7)
BOXOFHCE :: July 20, 1970 ME-1

Moves in
Michigan DST Struggle
Reviewed by State NATO President
DETROIT—In view of continued campaigns
for the adoption of daylight saving
time in the state,
NATO of Michigan presi-
(^onaratula tlond
BRODER THEATRES
INC.
Paul Broder Joseph Busic
dent Milton H. London reported developments
to members in a Tuesday (7) bulletin
(in part) as follows:
"The state court of appeals, in an unexpeited
and precedent-shattering decision, has
ordered the secretary of state to disregard
statutory provisions pertaining to the filing
of initiative petitions so that the daylight
time issue can be placed on the ballot in
the November general election.
"You will recall that the chamber of commerce's
petition drive to place daylight time
on the ballot again in the November election
failed to get sufficient signatures before the
statutory deadline for the filing of initiative
petitions. The chamber then took the seemingly
ridiculous action of asking both the
state court of appeals and the Michigan
Supreme Court to order the secretary of
state
to place the daylight time issue on the
November ballot in spite of the fact that
they did not have sufficient signatures for an
Congratulations to BOXOFFICE
and BEN SHLYEN
on Their Fiftiefb Anniversary
WILLIAM BROWN—HERMAN COHEN
Fox Theatres
Detroit,
SERVICE
Michigan
Congratulations-
SEATING
John and Hazel Heidt
1525 West Edsel Ford Exp. Detroit, Mich. 48208
initiative petition and had not met the statutory
requirements for the filing of an initiative
petition.
"The chamber's legal action was opposed
vigorously by Atty. Gen. Frank J. Kelley
and his staff. Although we were not directly
involved in these cases, I consulted with
.
several knowledgeable attorneys for advice.
They . . assured me that this maneuvering
by the chamber was entirely without legal
merit and not worthy of serious consideration.
On March 31, the supreme court refused
to consider the chamber's request.
"However, on June 25 the state court of
appeals, in a split decision, accommodated
the chamber of commerce and paved the
way for another vote on daylight time in November.
The decision was handed down by
Presiding Judge T. John Lesinski and concurred
in by Judge Charles L. Levin. Judge
Lesinski presently is a candidate for justice
of the state supreme court in the November
election.
"Judge Michael D. O'Hara dissented. In
his concise and cogent opinion. Judge
O'Hara (a former state supreme court justice)
included the following statements:
" "I am in respectful disagreement with my
colleagues. I entertain no suggestion of unconstitutionality
in the instant case but if I
did I would resolve it contrary to the result
reached by my colleagues. An oligarchy of
presumptively knew the law when they
the judiciary is no less constitutionally repugnant
than a legislative oligarchy. Plaintiffs
began their signature drives; namely, that a
statute valid on its face required filing with
the secretary of state ten days before the
present legislative session began. That they
chose to wait until mid-June of an election
year to offer the petitions and thus miss one
general election does not move me to hold
the statute unconstitutional.'
"Unfortunately the majority decision by
Judges Lesinski and Levin will stand unless
reversed by the state supreme court. Only
the attorney general has the right of appeal
~
in this case.
"When the chamber of commerce announced
the daylight time petition drive last
year, I retained attorney Tom Downs for
counsel and advice. Downs is a nationally
recognized authority on initiative and referendum
and on constitutional law. Downs,
general counsel David Newman and I are
doing everything possible to protect your
interests in this matter."
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ME-2 BOXOFHCE :: July 20, 1970

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"AUTOMATION" APPLICATIONS.
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Can be equipped with auxiliary circuits to activate
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semi-automated theatre!
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2108 Payne Avenue
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Moore Theatre Equipment Co.
506 Lee Street (P.O. Box 782)
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Phone (304) 344-4413
BOXOFFICE :: July 20, 1970 ME.3

—
Detroit Construction in Late '60s
Reflects Industry Faith in '70s
BY HAVILAND F. "HAL" REVES
DETROIT—The Motor City's habitual
dynamic transitions, making it a true industry
barometer, present a somewhat unclear
aspect currently. Where the film business
is headed perplexes many people locally
but some trends may be seen, perhaps
again guiding to the future. A true testtube
sample may be found in the past five
years—ten per cent of Boxoffice's own
life. This writer can draw, for comparison.
Congratulations
to
BEN
PHYLLIS and AL DEZEL
upon his own experience in covering Detroit's
film business since the time when
BoxoFFiCE, itself, was only two years old.
Optimism by important circuits, both
local and national, during the past five
years is shown splendidly in the month-bymonth
records of theatre construction
chiefly in the outlying metrop)olitan areas
and upstate, rather than in Detroit itself.
The city has been losing population steadily
for a good many years. Incidentally, the
nationals were just coming on stage here
in 1945, aside from the old-timer. Paramount.
The trends in first runs have been twofold:
Away from downtown to outlying
areas and from a half-dozen or so to multiple
firsts. There were 20 first-run openings
on a single day recently. This offers the
public more breadth of choice and conveniently
located theatres— presumably a
modification of the convenience of the old
neighborhoods.
Flexibility of policy continues characteristic.
Houses switch easily between first and
subsequent runs, hard-ticket and grind,
levels of admission and types of pictures.
This makes for livelier showmanship and
tougher competition.
Permanent closings of houses have been
rare. That era of doom seemed to end
several years back. There has been a startling
change away from downtown roadshows.
The Music Hall was unique—closed for
months and reopened a few weeks ago by
a pair of priests with a basic policy of
revivals of "morally acceptable classics."
More typical were the Summit and
United Artists, switching from roadshows
to ths "adult-style" picture. Shortage of
profitable product was a critical reason in
each instance, as the multiple firsts gobbled
up product and throngs of people gave up
the habit of coming downtown.
"There are no more closed theatres,"
exhibitor Sol Krim said optimistically.
"They all reopened with skin pictures,"
citing the Harbor, Melody, Globe and Temple
as good examples.
An example of growth and expansion
is the Nicholas George circuit, which grew
from seven to 13 theatres in five years.
Significantly, five of the six new ones are
indoor theatres— ithree newly built and three
purchased.
This pace of growth was matched, approximately,
by Suburban Detroit Theatres.
Bill Wetsman cut his onetime big Detroit
circuit to the bone and acquired a whole
string of upstate houses.
The era was marked by the disappearance
of the William Schulte circuit and the
death of its founder. United Detroit Theatres,
once wholly dominant in Detroit,
dropped to a pair of first runs and a few
outlying houses in the city area and, for
Congratulations to BEN SHLYEN and BOXOFFICE
DETROIT POPCORN COMPANY
Providing complete popcorn service for the theatres of Michigan for
50 years.
This company has just been acquired by RCJ Industries, and we
have moved to larger modem facilities conveniently located in northwestern
Detroit.
CARL DROSS. Proprietor tor 25 years, continues his aUiliation as
Consultant,
DETROIT POPCORN COMPANY. ROBERT KASGUR, President
13438 Fenkell Ave. Phones: 273-0040
Detroit. Mich. 48227 273-2475
ME-4 BOXOFHCE :: July 20, 1970

the first time, started building theatres far
away upstate. These typical activities confirm
that it was, on balance, a period of
real growth for the industry.
The quality and characteristics of screen
fare have changed much in five years, as
everyone knows, but Detroit filmites have
demonstrated the business acumen to ride
with the tide and keep growing. Manager
Mickey Rose of the Adams calls it "transition
from art to skin." Most filmites here
are optimistic, expressing some sound reasons
for this attitude.
Harold Morrison, Buena Vista branch
manager, say the industry "will get bigger
and better, the big pictures will do better
in the limited theatres; that is, by limiting
day and date bookings to a very few theatres
instead of many." although the small
number of releases has brought about the
present epidemic of multiples.
Incidentally, the exchanges and theatre
supply firms have almost unanimously deserted
downtown and moved about 15 miles
out into the next county in the last couple
of years, creating a unique satellite film
colony here. The building housing the exchanges
and other film firms in recent years
is reported to be about 75 per cent vacant,
symbolic of what has happened to downtown
Detroit since the 1967 riots.
A word of caution on technological innovation
is voiced by Sandy Thomas, general
manager of the George circuit: "There
are so many innovations. We are not blind
to
the fact that cassettes could be some real
competition."
Sol Krim sees the industry's future in
"all these new filmmakers—the young
people. These kids, above all else, will sustain
the industry. A 15-year-old kid today
will, in a few years, be a very astute filmmaker."
Viner to Head Pacific's
California Walk-Ins
LOS ANGELES — Merv Viner,
Pacific
Theatres' Texas operations supervisor, has
been named division manager for Pacific's
California walk-in theatres, it is announced
by Harold Citron, director of the circuit's
theatre operations.
Viner joined Pacific last year from an
executive post with Holiday Theatres in the
Los Angeles area.
GOLDEN WISHES
to
CHARLES
BOXOFFICE
& MARTIN
SHAFER
WAYNE, MICH.
Detroit City Council Is
Stymied by 'Obscenity'
DETROIT—Some novel ideas in dealing
with "obscenity" popped up in the Detroit
City Council in an attempt to regulate
"pornographic material." Some of the nine
councilmen, especially two clergymen,
seemed to have difficulty understanding or
accepting the fact that court decisions in recent
years have made control of material
considered objectionable by some standards
most difficult, almost to the point of impossibility,
for local authorities. The corporation
counsel tried to make this point clear
to the councilmen.
President Mel Ravitz proposed to control
"obscene" films by a zoning ordinance. This
would prohibit placing two theatres within
1.000 feet of each other (with exceptions).
Such a law would make impossible the construction
of a downtown cluster (four of six
principal downtown first runs would have
been barred if this rule had been in effect).
It also would presumably bar construction
of the twin and multiple theatres, now so
popular, and effectively protect exhibitors
from nearby competition.
Councilman Rev. David Eberhard attacked
"backroom" theatres curtained off in
Best
bookstores for showing obscene films.
Lt. Joseph Areeda of the police department
appeared to expect a revival of storefront
theatres with a few chairs and consequently
increased problems of regulation.
When the difficulties were analyzed, the
council could not decide on any type of
action.
General Cinema Launches
Lombard, 111. Theatre
LOMBARD. ILL. — General Cinema
Corp.'s Yorktown Cinema I & II opened
Friday (3) here, a suburb of Chicago. This
brings the total number of units operated
by the firm in 30 states to 180.
Alan Teicher will manage the two new
twin auditoriums, with seating capacity of
1,118 and 773, respectively, under the
supervision of Bernard Depa, General
Cinema's division manager for the area.
One
Day
Service!
Write
for
Samples
Wishes to
Our Good Friend
BEN
Martin Zide
Milt
Detroit
Guarian
Cincinnati
Congratulations
to
JACK ZIDE
And His Branch Managers
DEMBEK CINEMA
PROGRAMS • HERALDS
INDOOR & DRIVE-IN THEATRES
THEATRICAL ADV.
CO.
24001 SOUTHFIELD ROAD
SOUTHFIELD, MICHIGAN 4S075
Toni Doane
Qevelond
Tom Goodman
Indianapolis
Ben Shiyen
OXOFFICE
SERVICE
Complete Film Booking and Related Services
3718 Brewster Rd„ Dearborn, Mich.
Phone 584-2991
BOXOFnCE :: July 20, 1970 ME-5

Redstone Twin Under
Way in Detroit Area
DETROIT—The popularity of twin theatres,
nearly epidemic in this area, will receive
reinforcement with the immediate construction
of a new Showcase Cinema pair in
Bloomfield Township, a northern Detroit
suburb close to the city of Pontiac. The
announcement was made by William Clark
Congratulations to
^
Ben Shlyen
and
BOXOFFICE
DOLAN THEATRE
SERVICE
Quality Screen Advertising
of Clark Theatre Service, film buyer.
Ground-breaking ceremonies were held
recently, following a luncheon at the Kingsley
Inn, for Showcase Cinemas I and II,
located at Telegraph and Square Lake roads.
Michael Redstone, who pioneered in the
building of drive-ins 35 years ago when
there were only four others in the country,
is the developer of the twin complex.
Showcase Cinemas I and II will have 750
seats on each side. These will be a special
type of rocking-chair seat designed especially
for and used exclusively by Redstone Theatres.
A special type wall-to-wall screen in
each auditorium will
permit presentation of
full 70mm productions with maximum audience
participation. Both theatres will be
served by a common entrance and lobby and
a large parking area will completely surround
the theatre complex.
A Thanksgiving opening is projected for
Showcase Cinemas I and II.
More People Are Residing
In Western Massachusetts
From New England Edition
SPRINGFIELD—Preliminary census reports,
just released by the U.S. Department
of Commerce, show a gain in population for
the four western Massachusetts counties.
The findings reflect a general decline in
city population and a boost in small-town
resident count.
(^onaratutut
MAE
MARVIN
TED
f
from
Only three western Massachusetts cities
— Chicopee, Westfield and Greenfield —
have gained in population in the past decade.
Figures for Hampden County (metropolitan
Springfield) show the 1970 estimated
population at 453,458, as compared with
429,353 in 1960.
lond
KRASS
Michigan Fire Laws Are
Eased for Movie Theatres
DETROIT — According to NATO of
Michigan Legislative Report 70-5, issued
Thursday (9), House Bills 4175 and 4176.
initiated and supported by Michigan NATO
in cooperation with the state fire marshal,
have been passed by the legislature and
signed into law by the governor. Recognizing
technological advances, these laws modify
the 1913 state laws regulating safety requirements
for motion picture theatres as follows:
The state fire marshal may approve narrower
aisles, fewer exits and more seats than
were permitted previously; violation notices
and decisions of the fire marshal can now
be appealed to the state fire safety board:
specifications for the construction or alteration
of projection booths are less restrictive:
booth portholes, formerly limited to 12
inches in each dimension, may now be increased
in size to 720 square inches; booth
furnishings and fixtures no longer must be
constructed of noncombustible materials,
storing of film is no longer restricted, wire
guards on lights are no longer required and
the projection booth ceiling exhaust chimney
and fan have been eliminated, and auditoriums
no longer need be on ground level if
the building is of fire-resistive construction.
Additionally, rows of eight seats on side
aisles now are permitted. Upon written request,
even more than eight seats on side
aisle rows or 14 seats between main aisles
can be approved by the fire marshal. Denial
of a request for more seats can be appealed
to the state fire safety board.
As far as can be determined, none of the
admissions tax, classification or censorship
bills about which Michigan NATO was concerned
were passed before the legislature
recessed Saturday (4).
Congress is holding hearings in Washington,
D.C., this month on bills to amend the
Fair Labor Standards Act. All of these bills
would eliminate the present exemption of
motion picture theatres. Michigan NATO
representatives are scheduled to testify Tuesday
morning (21) and are well prepared with
a concise, printed statement effectively presenting
the valid reasons why theatres should
continue to be exempted from federal mini
50th Anniversary Congratulations
Congratulations
BEN
to
*"***T****W***^
252SS2525S2S
NICHOLAS GEORGE THEATRES
Community Theatres
Detroit
Adolph and Irving Goldberg
ME-6 BOXOmCE :: July 20, 1970

mum wage and overtime laws. This statement
has been prepared by a NATO committee
consisting of E. LaMar Sarra, Mel
Gerber, Glenn Norris and Milton H. London,
president of Michigan NATO. The
be made by Gerber on be-
presentation will
half of the Council of Motion Picture Organizations
and printed copies of the statement
will be distributed to all members of the
Senate and House Labor Committees.
London points out that he has been receiving
many phone calls and letters from
members asking if the association can do
anything about the skyrocketing cost of
theatre insurance. He suggests that exhibitors
contact Charles E. Ross Insurance Agency,
24800 Michigan Ave., Dearborn, Mich.
48124, phone (313) 278-8450, regarding insurance
problems or questions.
Five-Year Plan Prepared
Cincinnatians for '70s
(Continued from page ME-1)
the oldest independent circuit in the Tri-
State area, has been "on the move," having
nearly completed a remodeling and refurbishing
program for all of its theatres in
Ohio and Kentucky.
Independent theatre owners who have
perhaps one or two houses also have been
"on the move." There are very few theatre
owners in the Tri-State area, who plan to
continue in the business, who have not joined
the "on-the-move" remodeling program
and are enjoying larger patronage.
Movie patrons also have changed during
the past five years and are "on the move"
being more alert, selective, knowledgeable
and outspoken against the repetitive themes
being presented in today's product. Also,
someone is missing a good bet on children's
movies. There have been very few new
children's films during the past five years
and youngsters from six years of age and up
are bored with the old fairy tale themes.
The opportunity is here for some film writer
to cash in on this young and eager market.
The "on-the-move" program of the past
five years has not run its course or lost its
steam. All new theatres will be automated,
smaller in capacity for intimacy and charm,
flexible in film policy and wil take full advantage
of the advanced techniques in film
production. Tri-State exhibitors and their
patrons are ready for the next "on-themove"
theme—fresh ideas in story content
for the 1970s.
To Ben Shlyen, editor-in-chief and publisher
of BOXOFFICE, and to the entire
staff, who have been "on the move" for 50
years to offer the best service to the movie
industry and the exhibitor, we in the Tri-
State area extend our best wishes during
your golden anniversary celebration.
XENON
Lee aTtO^S
VKWSO
'Loaded' Newspaper Poll
Challenged by London
DETROIT— 'The Detroit
Free Press admits
that its daylight time poll was inaccurate,"
Milton H. London, Michigan
NATO president, advised in a report to exhibitors
which included an oddity in the
three-year "double daylight" campaign.
London made a series of charges against the
newspaper, Michigan's only morning newspaper
and a respected leader of the Knight
newspaper chain. London also did a rather
thorough piece of detective work in tracking
down the alleged inaccuracy with its presumed
bias against normal time.
The paper published a report that summarized
a poll it had taken, wherein readers
were invited to phone in their opinions on
the issue. According to the survey, 73 per
cent wanted DST and 27 per cent were
against it.
London challenged the facts contained in
the report. The poll question itself was
"loaded to favor DST," he charged. The
wording was, "Would you rather have Michigan
on DST like Ontario and our neighboring
states?" It may be presumed that compatibility
with nearby states and Canada
would lead respondents to favor DST, hence
the charge of "loading."
Derick Daniels, executive editor of the
Free Press,
told Boxoffice, "As a matter of
policy, we don't load our questions."
The procedure involved the use of two
y^onarcLtulationd
ALDEN SMITH
ENTERPRISES
ALDEN W. SMITH
MEL MALINAS
separate phone numbers—one for "yes" and
one for "no"—with recording-answering
machines.
London made an exhaustive check and, as
a result, charged that the "no" number was
not being adequately answered.
Daniels told Boxoffice that "something
went wrong with some of the machines." On
the basic validity of the poll, Daniels said,
"We make no claim that this is a scientific
poll. It is a straw poll. We seek to run it as
fairly as we possibly can."
London also charged that after much research
on the accuracy and mechanical
problems of the poll, he talked to an unidentified
assistant city editor of the paper
and got the amazingly curt response "that
it did not matter whether or not all of the
'no' calls had been recorded and that the
Free Press could and would print anything
it damned pleased." The same polite and
profane sub-editor flatly refused to inform
the paper's executives of the conversation
and complaint.
Commenting on the impertinent answer of
the unnamed sub-editor to London, a respected
authority as a recent national executive
director of NATO, Daniels said that he
could not guarantee that someone on the
staff desk had not taken this attitude.
Boxoffice, in view of deadline schedules
and the absence of several key executives
from the city, is suspending reports on
further charges to provide an opportunity
for a fair reply.
Congrafuiafions to
BEN
SHLYEN
of
BOXOFFICE
From All His Friends
at
NATIONAL
FILM
SERVICE
Detroit
BOXOFFICE :: July 20, 1970 ME-7

Why is this man
mooniigiiting?
Gordon M. Metcalf, Chairman of the Board, Sears, Roebuck, and Co.
Why did one of the busiest executives in America take
on a second job?
Why did Gordon Metcalf become the 1970 Chairman
of the U.S. Industrial Payroll Savings Committee?
Here's why in his own words:
"Every employer who supports the goals of economic
soundness and a strong dollar should support the Payroll
Savings Plan for U.S. Savings Bonds.
"Thanks to vigorous business leadership, Payroll
Savings has helped to make millions of Americans
shareholders in their country and owners of nearly onequarter
of the total publicly-held Federal debt.
"A successful campaign in your company will add to
that impressive record—but more than that, it will be an
important contribution to the fight against inflation.
"I hope you will want to join us in that effort."
Promoting U.S. Savings Bonds is important.
That's why Mr. Metcalf took on a second job.
That's why the fifty-three American corporate leaders
who make up the U.S. Industrial Payroll Savings Committee
are putting in a lot of extra time and effort to reach
this year's goal: 2,000,000 employees signed up as new
savers or for increased Bond allotments.
How about you?
Will you handle a second job that will benefit your
people and your country?
Will you personally lead an organized person-toperson
drive in your own office or plant?
For full information, write Director of Marketing, The
Department of the Treasury, Savings Bond Division,
Washington, D.C. 20226.
Gordon Metcalf found the time.
Won't you join him?
U.S. Savings Bonds
9 V T)M 8 OovtmnMnt dOM not pay tor thli adnrtlunMnt. II !• praunUd •• • public i*rvlct In cooptrallon wltti Tlw Dtptrtnwnt o( lh» Trauury ind Th« Adv*rtl>lng Council.
ME-8 BOXOmCE :: July 20, 1970

ATA Unveils Inlimale
16mm Newport Units
NEWPORT, KY.—The first small, automated
theatres in this area have been opened
in the Newport Shopping Plaza playing "Beneath
the Planet of the Apes."
Using 16mm instead of the traditional 35
or 70mm film, the new theatres are operated
by the Automated Theatres of America,
headed by Howard Smith of New York.
Admission prices are $1 for children and $2
for adults.
Tri-State Theatre Services, Cincinnati, is
doing the booking and buying.
PGA Forms New Standing
Committee on Film & TV
From Western Edition
HOLLYWOOD—The new board of directors
of the Producers Guild of America
met Monday, June 29, and set up a new
standing committee to study and report on
research and technical developments in the
motion picture and TV fields, it was announced
by president Robert S. Finkel. Al
Simon was named chairman.
Serving on the committee will be Stirling
Silliphant, Stanley Rubin and Robert Blumofe,
with others to be added later. The
initial exploratory subject on the committee's
agenda will be the rise, development
and future of cassettes.
Finkel also announced the appointment
of Malvin Wald as new editor ot the PGA
Newsletter, taking over from William H.
Wright, who resigned his post after 15 years
because of the pressure of other duties. At
the same time, David Victor was appointed
chairman of the membership committee,
succeeding Robert Cohn, whose term of
office expired.
CINCINNATI
Congratulations and best wishes to Margaret
Woodruff, Columbia booker, who
observed her 35th year in the industry
Tuesday (7). Woody began her career as
secretary to the general manager of the
Schine circuit in Bellefontaine, her hometown,
in 1935 and became a member of the
local film colony in 1942.
Jack Quigley, United Artists city salesman,
is on vacation in Fort Lauderdale,
Fla. . . . Teressa Kimbreli, Universal head
inspector, is vacationing in^e South for
several weeks.
Janet Freeman is secretary to Robert L.
Conn, new National General Pictures branch
manager.
Returnees from early July vacations include
Paula Cunningham, Buena Vista office
staff; Lou Ruth, Albee manager; Frank
Schreiber, Universal salesman, and Jerry
Ochs, booker . . . Margaret Woodruff, Columbia
booker, attended the Delta Theta
Tau philanthropic sorority convention in
Atlanta, Ga., recently.
Scheduled for a Tuesday (14) opening was
the new Dublin Drive-In, Dublin, owned by
Paul Vogel.
Mid States' new Mid-Town Cinemas I and
II, located in the Mid-Town Shopping Cen-
(Continued on next page)
(/Jest
lAJldkeA
to
BOXOFFia
TOC Booking Agency
Cincinnati,
Ohio
CONGRATULATIONS!
—And Besf Wishes
On Your 50th Anniversary
Compliments
SELECTED THEATRES
MGMT.
CORP.
507 Film Exchange BIdg.
2108 Payne
Cleveland, Ohio 44114
CHAKERES THEATRES,
Springfield, Ohio
Congratulations to
INC
Sam Schultz
Joy Schultz
Don Schultz
"We Salute Boxoiiice"
BOXOFFICE
from
J. M. G. Film Co.
1632 Central Parkway Cincinnati. Ohio
Phone 621-1750
BOXOmCE :: July 20, 1970 ME-9

CINCINNATI
(Continued from preceding page)
ter, Ashland, Ky., are to open Wednesday
(22) playing "Airport" in Cinema I and
"M*A*S*H" in Cinema II. There will be
preliminary festivities, including a cocktail
party and a parade.
Mrs. Doyle Wilcox, Anderson, Ind., was
the winner of a free trip for two to Hawaii
in a three-week promotion contest for UA's
"The Hawaiians," which currently is playing
a number of major theatres throughout the
area, including the Cine Carousel here. The
contest was sponsored by TWA, WLW-TV's
(^onaratuiatlond,
N. A. T. 0.
of
OHIO
— Samuel E. Schultz,
President
Bob Braun 50-50 Club program and the
theatres playing the film.
William Lange, Paramount Central
division
sales manager, was a film colony guest,
as were exhibitors Ray Glover, Wurtland,
Ky.; Waller Rodes, Lexington, Ky.; Mark
Jones, St. Marys, and Ed Parker and son
John, Miamisburg.
Seeks CATV Franchise
In Cuyahoga Falls, Ohio
CUYAHOGA FALLS, OHIO—Nearly
10,000 subscribers could be using CATV in
Cuyahoga Falls, adjacent to Akron, by early
1972, according to Robert Felder, general
manager of Akron CableVision, who is
seeking a franchise from that city.
At present there is no CATV in Cuyahoga
Falls and a city ordinance passed in 1965
requires a franchise to start such an operation.
CableVision is now building what it says
is the nation's largest CATV network in
Akron and plans to string 3,000 miles of
cable in the next 30 months. Felder told the
city council that his company has made
5,500 sales; 2,300 installations, and 1,300
homes now are receiving service in two areas
of Akron.
CableVision's system has a capacity of 64
channels and will bring 18 into a home immediately,
Felder said. The present subscription
rate is $4.75 per month, with a $9.90
installation
fee.
"We would build in Cuyahoga Falls as
soon as we could engineer it," Felder said.
"I estimate we could start in mid-1971 and
be completed in early 1972."
Joe Naar is producing Warner Bros.' "The
Ail-American Boy."
Womelco in Strategic
Economic Position
From Southeastern Edition
MIAMI-—Mitchell Wolfson, president of
Wometco Enterprises, in a speech before the
New York Society of Security Analysts,
stated that properly run, leisure-time businesses
are affected last and least by economic
slowdowns, according to an article in
the Miami Herald.
"In other words," Wolfson said, "during a
recession—and we are going through one
now regardless of what some government
economists may want to call it—^most people
postpone expenditures for major items such
as automobiles, household appliances and
furniture, but they continue their expenditures
for such items as Coca-Cola, hamburgers,
theatre tickets and candy bars."
He continued: "However, no company is
recession-proof and we are not saying that a
prolonged or severe economic recession
would not affect us. But I think it is fair
to predict that in such an event, Wometco
and companies like us would be affected
last and least."
Richard E. Wolfson, senior vice-president
of Wometco, and Arthur H. Hertz, vicepresident
and controller, also spoke at the
meeting.
Richard Wolfson told the analysts, "The
South Atlantic will provide great growth potential
for Wometco in spite of the fact that
the area is now beginning to experience what
we believe is
a short-term slowdown due to
general economic conditions throughout the
country and may cause some softness in our
vending division during the third quarter."
Hertz pointed out that Wometco's financial
strength is at its highest level in
corporate history, and, "We are in an excellent
position to make some very good acquisitions
at the appropriate time."
(^onamiulatlond
'f
Blue Grass Booking Services
(^onaratulatilond
1584 St. Anthony Drive
Ft. Wright, Ky. 41011
Carl Gentzel E. C. Nagel
Congratulations to BOXOFFICE
Interstate Theatre Services, Inc.
MID STATES
THEATRES
Bennett Goldstein (president)
Lee J. Robb Sherey A. Green
Cincinnati,
Ohio
ME-10 BOXOFHCE :: July 20, 1970

Boudouris Building
2 Toledo Mini Houses
TOLEDO, OHIO—Toledo will get two
"mini-movie" theatres, with the first under
construction at the Foodtown Plaza at Suder
Avenue and Benore Road in North Toledo.
To be called Cine-North, the 243-seat theatre
will specialize in second-run films and
will be open by Labor Day.
The second such house, duplicating Cine-
North, will be called Sylvan Cine and will
be built at the Greenwood Mall Shopping
Center, Laskey Road. It is scheduled to be
in operation later this year.
Owner of the new theatres is Al Boudouris,
president of EPRAD, Toledo, designer
and manufacturer of equipment for drive-in
and indoor theatres. He is well-known in
equipment circles and is an official in
TESMA.
EPRAD is one of the pioneers in designing
computerized theatres which permit oneman
operation. This one man will sell
tickets, operate the refreshment stand and
push the buttons on the computer which
electronically operates all the equipment in
the theatre, from the projector to the heating
and cooling equipment.
The new theatres will be small, with an
auditorium 37 feet wide and 82 feet deep.
The 243 seats will be of luxurious rockingchair
design with plenty of leg space. Admission
will be $1.50 "and perhaps lower."
There are only a few second-run houses in
the area, although drive-ins follow this policy
on a regular basis.
The heart of the mini-theatre operation is
an electronic device to do all the work automatically.
The Greenwood Mall theatre is
designed so that a twin theatre can be built
"piggyback" fashion atop the original house
at a later date.
Since Boudouris designed many of the
electronic devices used in mini-theatres, he
found it logical to go into the operation himself.
For years he was involved in the operation
of drive-ins in Toledo.
'Mr. Sloane' Opening Set
For New York's Fine Arts
From Eastern Edition
NEW YORK—^The American premiere
engagement of the motion picture version of
Joe Orton's blackest comedy, "Entertaining
Mr. Sloane," will open at the Fine Arts
Theatre following the completion of the current
run of "Women in Love."
"Entertaining Mr. Sloane" stars Beryl
Reid, Peter McEnery and Harry Andrews
and was directed by Douglas Hickox. It is
released by Continental, the motion picture
division of the Walter Reade Organization.
RCA Theatre
Service
The nation's finest for 40 years!
RCA Service Company
A Division of RCA
5121 W. 16ist Street
Cleveland, Ohio 44142
Phone: (216) 267-2725/6
'Anfimovie Somerset, Ky., Reprint
Stirs Up Lively Defense of Films
SOMERSET, KY.—"Movies Are Better
Than Ever" was the headline used over the
"Letters to the Editor" column of the June
1 1 Somerset Commonwealth Journal, a letter
from Jim Casto, advertising-public relations,
Powell Enterprises, Pikeville, Ky.
Casto commented as follows concerning an
article reprinted by the Commonwealth
Journal:
"Your 'Letter to the Editor' department
in the June 5, 1970, edition caught my attention
and I felt that I would be doing the
city of Somerset and all your readers a serious
disservice if I were not to clarify several
points that were made and several that
were carefully avoided within the reprinted
article that was written by Jim Bishop of
the Lexington Herald. Bishop's column
started with the phrase 'Hollywood motion
pictures are rushing on a collision course
with
sickening censorship.'
"If Bishop's research had gone past the
end of his nose, he would have found that
the apparent end to the long slide downhill
in the motion picture industry already has
been reached. The magazine of the motion
picture industry, Boxoffice, hasn't listed
a new X-rated film in more than three
weeks. This may not mean much to the
'man-on-the-street' but there is great significance
to the members of the industry who
have been—and are still—concerned with
the product that Hollywood is producing.
"Bishop's colomn went on to say ... 'a
few years ago, after hundreds of movie
theatres had been converted to supermarkets.
.
.' This is the sort of half-truth
statements that have characterized the writers
of 'antimovie' articles for years. It is
true that some theatres were converted but
there are now more theatres in operation
than ever before.
"You will notice the phrase 'antimovie,'
which is precisely the text of Bishop's article.
I feel that anyone who would write
such an article without mentioning the
thousands and thousands of good, family
films that have been released by Hollywood
over the years cannot be offering a clear,
unbiased view of the industry. Not once in
his 16-paragraph article did Bishop refer to
the likes of the Walt Disney films or 'Fimny
Girl,' 'Chitty Chitty Bang Bang,' 'Sweet
Charity,' 'Goodbye, Mr. Chips' and 'Marooned,'
all of which either have played in
Somerset recently or are to play here soon.
"Why is so much attention focused on
the worst of our industry when there is so
much good for the entire family to enjoy?
There never has been an entertainment
media to compare with motion pictures in
offering lessons in honesty and morality to
youth as in the aforementioned films.
"In another portion of his article. Bishop
referred to the Motion Picture Ass'n of
America rating of R as meaning . . . 'restricted
to youngsters accompanied by parents.'
Again, the writer has, when faced with a
field that he knows little or nothing about,
fallen back on 'half-truths.' The above
phrase would lead the general public to believe
that only youngsters are sought to attend
the R-rated films. This is the farthest
point from fact made in the entire article.
"The phrasing, as adopted by the MPAA
on R-rated movies is defined as '. . .Restricted.
. .those under 17 not admitted without
parent or adult guardian.' I'm sure the readers
of this paper can distinguish the difference
in the interpretation.
"Bishop continues to show either ignorance
of important facts or lack of interest
in writing a totally acceptable article when
he delved further into the ratings of the
MPAA. He said that '. . . M is for mature
audiences and GP is for everyone. .'
. In
reality, there is no longer a rating called M.
All M-rated films were changed to GP as
of the first day of March this year. Furthermore,
GP does not mean 'for everyone' as
Bishop wants to lead his readers to believe
(still another half-truth). A GP rating on a
film means . . . 'suitable for all ages but parental
discretion is advised.' In everyday
terms, parents should know the context of
the film before sending their young children,
as there may be scenes, language or
material within the film that the parent
would not like his child to see.
"I, personally, as a parent, would send
my 6-year-old to see any GP film confidently.
To further clarify the point, a G-
rating is a film suitable for all age groups
(Continued on page ME- 12)
Congratulations to BOXOFFICE
Tri-State Theatre Services^ Inc.
Enquirer
Phillip
Cincinnati,
Building
Ohio
Borack, president
BOXOFHCE :: July 20, 1970 ME-11

,
Emphasis in 1920s Was on Downtown
Palaces; Today Accents Suburbans
By FRED OESTREICHER
COLUMBUS—The motion picture scene
in Columbus, Ohio, in 1920 was quite different
from the same scene in 1970.
Downtown exhibition was humming, with
some dozen film houses, legitimate and
vaudeville theatres attracting thousands of
patrons weekly. There were nearly 50
neighborhood theatres playing to additional
thousands. There were no de luxe suburban
theatres and no drive-ins.
Radio was in its infancy. TV would not
come for another three decades. Automobiles
were growing in numbers but roads
were inadequate. The movies were the No.
1 entertainment outlet for the great majority
of the city's population of nearly a
quarter of a million.
The entertainment scene a half-century
later presents a radically different picture
but motion pictures remain, despite all the
changes in living habits and entertainment
outlets, high in popularity.
De luxe first-run suburban theatres and
greatly expanded drive-ins have more than
taken up the slack caused by the decline
of downtown theatres and the closing of
For The
SPECI
I32S
BESTEST And
fASTtSf
riLMACK
S.Wabash
• Chicago. 60605
MERCHANTS
ADS MADE
TO ORDER
many older neighborhood theatres. It was
only six years ago, in 1964, that Northland
Cinema, the first of the new breed of
luxurious suburban theatres, was opened.
Since then, there have been added the Cinema
East, Eastland Cinema, Town and Country
Cinema, University City Cinema, Great
Western Cinema, Loew's Arlington and
Loew's Morse Road. Reports indicate that
other such houses will be added as the population
(533,406 by the 1970 census) continues
to expand.
There are only three theatres regularly
showing films in the downtown area—RKO
Palace, Hunts Cinestage and the subsequentrun
Southern. Fifty years ago there were
B. F. Keith's, Broadway, Colonial, Majestic,
Pastime, Dreamland, Hippodrome, Grand,
Exhibit, Lyceum, Southern, Hartman and
Knickerbocker. Some of these showed films
and live shows alternately or on combined
bills.
It was in 1921 that the late William
"Billy" James and J. Real Neth opened the
first super movie house—the James, later
Loew's Broad. RKO Palace opened in 1926
and Loew's Ohio in 1928.
Sharing in the continuing strength of exhibition
are such older neighborhood houses
as the Drexel, Bexley, World, College Cinema,
Esquire, Beechwold, University, Esquire
and Clinton. Many of these houses have
been refurbished and most play first-run
attractions.
There are a dozen drive-ins in all corners
of the metropolitan area. A number of
these remain open throughout the year.
So,
despite new forms of competition for
Congratulations and best wishes on your 50th Anniversary
Celebration. May your progress in the space
age contribute as much to our industry as your enviable
record of achievement has contributed in the
last 50 years.
ARMSTRONG THEATRES.
BOWLING GREEN, OHIO
^J^appu ^>^innwetAaru ,
II
INC.
Fred P. Oestreicher
the entertainment dollar, Columbus area exhibitors
face the next 50 years with confidence.
Speaking of anniversaries, 1970 marks
the 45th anniversary of NATO of Ohio. It
was in December 1925 that a group of Ohio
exhibitors met in Columbus to form The
Motion Picture Theatre Owners of Ohio,
later changed to The Independent Theatre
Owners of Ohio and now NATO of Ohio.
COLUMBUS
Paul Vogel, president of Liberty Amusement
Co., is opening the new 800-car
Dublin Drive-In Wednesday (22) with a
first-run showing of "They Call Me MIS-
TER Tibbs!" The public opening will be
preceded by a champagne sneak preview
Tuesday (21). The new auto theatre, which
will be open the year around, is situated on
Route 161 near Route 33 at Dublin.
J. Dale Knievel, vice-president and manager
of Canterbury Cablevision, said subscriber
applications will be taken about
August 22 . . . The Whitehall City Council
granted Multi-Channel Cable Co. its sixth
one-year license and extended the time limit
for the start of cable TV service in the
suburb for another year . . William Brooks,
.
city utilities director, said the public will
benefit from the "wide-open competition"
among CATV firms here. Cable Services
has applied to the city council for a permit
to operate a CATV service in
this city for a
ten-year period. Firms licensed earlier include
Canterbury Cablevision, Coaxial Communications
of Columbus and Goodson-
Todman Cablevision.
Petitions signed by 43 residents of Genoa
Township, on the Franklin-Delaware county
line, were filed with township trustees seeking
to block a proposed TV antenna for
Nationwide Communications and WOSU-
TV, Ohio State University. The antenna
tower would be used jointly by Nationwide's
new UHF station iand the university station.
Some 800 residents of Mount Vernon attended
the Tuesday (14) opening night of
Paul Lynde, screen-stage-TV comedian, in
the Kenley Players' production of "Don't
Drink the Water" at Veterans Memorial.
Lynde is a native of Mount Vernon.
Lively Defense of Films
In Somerset, Ky., Paper
(Continued from preceding page)
with no reservations whatsoever.
"If the general public wants to put an
end to the 'smutty' films that are polluting
the motion picture industry, they can take
a giant step toward this end by failing to
attend these films and patronizing those
which are good. Hollywood will release
films that make money and if the people
go to see good films, that is the type Hollywood
will make. But if theatregoers choose
the smut . . . that is what the 'Film Capital
of the World' will make. This is a case of
simple mathematics."
ME- 12 BOXOFTICE :: July 20, 1970

New Middleton Dualer 'Expansion,' 'Renovation Key Words
Will Have 700 Seals
MIDDLETOWN, CONN.—Plans for a
new 700-seat theatre complex are included
in a proposal submitted to the city building
inspector calling for a $500,000 development
in the Washington Street Shopping
Center. The development includes a
$100,000 repaving plan for the entire parking
lot, the theatre, a beauty salon and
other smaller stores.
The theatre development, to be leased
to a client not yet named, will include two
mini-theatres with 350 seats each.
The new proposal comes eight months
after a similar plan was submitted for construction
of a theatre next to the Bonanza
Steak House. This plan was known to have
run into trouble with the state highway
depwrtment, which voiced concern over an
additional exit into already crowded
Route 66.
Third Jerry Lewis Cinema
Set for Hartford Area
HARTFORD—Still another Jerry Lewis
Cinema is planned for metropolitan Hartford.
Farmington manufacturer Malcolm
Fields, a one-time projectionist, has disclosed
a $150,000 commitment for a 350-
seat theatre in suburban Unionville.
Unionville has been theatre-less since the
late Joe Faith closed down his Luxor Theatre
many years ago.
The theatre will be franchised by Mini
Theatres of Connecticut Inc., which holds
the Lewis Cinema franchises for Hartford.
Tolland and Litchfield counties. Murry
Levine of West Hartford heads the company.
Lewis Cinemas have previously been announced
for Canton and East Hartford.
A minimum of 20 are planned for northern
Connecticut within the next two to
four years.
Both Praise and Complaint
In Letters to Vt. Editor
BURLINGTON, VT.—Both praise and
criticism have been included in new letters
sent by area residents to the Burlington
Free Press, Vermont's largest newspaper.
The praise came from a Shelburne reader,
Marilyn B. Ell, who wrote:
"One should perhaps take notice of the
size of the crowds at the Burlington Drivein
these past three days. The "trash' usually
shown has been cast aside to allow a family
movie to prevail. That this type of movie is
For Western NE Exhibition in '70s
BY ALLEN M. WIDEM
HARTFORD—Western New England,
that burgeoning region containing Connecticut,
Western Massachusetts and Vermont,
will be remembering the '70s for sheer scope
of theatre expansion. Never within recent
memory has there been so much acceleration
of construction and remodeling. Never within
recent memory has so much money been
spent in acquisition and merger.
Film attractions— particularly the blockbustjrs—have
been doing double and triple
normal boxoffice business, and, given like
quality, Western New England exhibition
can anticipate even bettered boxoffice takes
by 1980.
Product—its availability, its promise, its
performance— is the key, understandably,
and many a booker openly admits that
never has audience response been so unpredictable.
Either a film opens smasheroo or it flops
miserably. There is no longer a "middle
ground," in effect.
Twin and triple theatre complexes are
springing up in towns where the word,
"motion picture theatre," was long considered
passe.
Long-standing, downtown first-runs of
2,000-plus seating capacities are passing
desired is certainly evident by the steady
stream of cars entering and filling up this
theatre night after night."
On the critical side, Josephine Rumrill
of Burlington complained to the Free Press:
"In the past week I have been to see two
very fine features at a theatre here in Burlington.
Upon these two occasions, at the
close of these films, I chose to leave by
the exits. The first exit to the left of the
main entrance is covered by a curtain and
blocked by mops, buckets, brooms and other
sundry cleaning equipment. The second time
I tried to leave by the exit at the very end
of the
theatre. This time the door was locked.
Approximately ten minutes elapsed before
a man made his way through the crowd
with keys to unlock it.
"My ire is justified. Exits are for emergency
use and the orderly disposal of a filled
room when the building is occupied. If a
fire ever occurs at this theatre, God help
the
occupants."
Nashua, N. H., Theatre to Open
NASHUA, N. H.—The 350-seat Brandt
Studio Theatre is slated for opening soon
in
the Sinoneau Plaza Shopping Center.
into industry legend, as the stress continues,
most significantly, on the smaller, more
complex showcase.
The new buildings, however, are more
than making up, quantity-wise, for the huge
theatres.
At the same time, the bigger city exhibitors
aren't writing off every large theatre;
roadshow attractions, when available, are
doing well, proving anew that the film's
tlie thing in this business, and a hard-ticket
program can insure longevity for a theatre
too long accustomed to bidding furiously
for product good, at best, for only a few
weeks of profitable playoff.
Violence, especially in the larger cities,
has been a headache, but exhibitors are
looking to police recruitment drives to get
more dedicated manpower to cope with
unruly teenagers out on weekend rampages
in downtown core areas.
This Boxoffice paragrapher, talking with
pioneers in the field—Col. Samuel Goldstein,
81, president of Western Massachusetts
Theatres Inc., Springfield, and Peter
G. Perakos sr., 82, president, Perakos Theatres
Associates. New Britain, Conn.—discerns
a heartening ebulliency that only can
induce greater self confidence, and, in turn,
greater daily performance on the part of
the rank-and-file exhibition elements.
New Yale Area House
For Sampson, Spodick
NEW HAVEN—Long-time independent
Connecticut exhibitors Leonard E. Sampson
and Robert C. Spodick have announced
plans to build a 525-seat motion picture theatre
on the site of the former Broadway
Bowling Alleys, at 55 Broadway, in the
heart of the Yale University campus area.
Sampson and Spodick, who will operate
the theatre under a newly formed corporation,
Broadway Theatre Corp., intend to
specialize in foreign films and reissues of
classic American and foreign attractions.
Their other New Haven interests include
the first-run Crown and Lincoln.
Cost of the new project was not disclosed.
Re-Elect Mrs. Helen Loy
HARTFORD—Mrs. Helen M. Loy, wife
of the former lATSE (International Alliance
of Theatrical Stage Employees) New
York publicist, Tom Loy, has been reelected
chairman of the board of governors
of the Austin School.
CARBONS, Inc. I Box K, Cedar Knolls, N.J.
'l^au fet mane — *)t'A (h t^ C«w"
in New York—Sun Carbon Co., 630 — 9th Ave., New York City —
Circle 6-4995
National Theotre Supply, 500 Pearl St., Buffalo, N. Y.
Phone TL 4-1736
Albany Theatre Service, Albany, New York. Ho 5-5055
in Massachusetts—Mossaehusetts Theatre Equipment Co.,
Boston, Liberty 2-9814
BOXOFHCE :: July 20, 1970 NE-1

BOSTON
^
large number of industryites attended
funeral services in Brookline for Mrs.
Anna Pinanski, 77, wife of Samuel Pinanski,
president of the American Theatres
Corp. here. Besides her husband, Mrs.
Pinanski is survived by two daughters, Mrs.
Milton Green of Chestnut Hill and Mrs.
Doris Dunne of Waban, two brothers and
four grandchildren. ATC offices were closed
Thursday (9) in memory of Mrs. Pinanski.
Johnny Howard, vice-president in charge
of conventions and production display at
the newly renovated Mount Washington
Hotel at Bretton Woods, N.H., says that
reservations are coming in at a fast pace
for the Theatre Owners of New England
convention, August 17-21, and expectations
are that it will be a record-breaking attendance
at the affair, honoring Julian Rifkin,
president of National Ass'n of Theatre
Owners.
J. J. Smith's "Hub-Bub" column in the
Boston Herald had an item reading: "The
manager of the only movie in the town of
North Adams asked Hub promoter Sam
Silverman not to run his boxing shows on
Saturday night as it was killing his business.
Sam agreed, and switched his shows to
Monday night." The only theatre operating
in North Adams is the Goldstein Western
Mass. Circuit's Mohawk, so it appears that
the manager of that house must have used
persuasive language.
Joe Danubio, projectionist at Phil Scott's
Loring Theatre in Hingham, has completed
the training of Donald Holthouse, who was
given his examination and license to operate
in the state. He will act as spare operator at
Loring Hall for the remainder of the summer.
Donald has been an employee of the
theatre for the last two years in various capacities
while attending high school. He
plans to attend Boston University this fall,
majoring in photo cinematography with intentions
to
enter the film production field.
NEW HAVEN
'7HE LICKERISH QUARTET"
"HER
AND SHE AND HIM"
ELLIS GORDON FILMS
Room 614—Statler Office Building—Boston
426-5900-5901-5902
parking the start of the 36th year for
Loew's Theatres in New Haven, resident
manager Sid Kleper distributed free
Hawaiian orchids to lady patrons at the
downtown College Theatre. The current attraction,
appropriately enough, is UA's "The
Hawaiians."
Playing an R-rated film, Paramount's
"The Adventurers," the independent Capitol
at Milford scheduled a G-rated Paramount
release, "Tarzan's Great River," for the
Saturday matinee of the run. All seats sold
for 55 cents.
o
o
ooooooooooooooooooooooooooooooooooooo
o
oooooooo
o
o
o
o'
NE-2 BOXOFTICE :: July 20, 1970

CENTURY'S
Instantly stops a projector
IT'S ELECTRONIC-a solid state device, an entirely
new concept in projector automatic control. No
moving parts to the device itself, no electrical contacts,
no centrifugal contacts, no rollers, no sprockets
— and nothing touches the film.
OPERATES ON "NON-LOAD" - electronically detects
the slightest speed-up of the take-up spindle
due to a film break anywhere in the projector. Instantly
shuts off power, turning off projector and
arc lamps.
WHOLLY SELF-CONTAINED - positive action, requires
no auxiliary panels for projector control. As
reliable and fool-proof as today's space-age electronic
technology can make it.
"AUTOMATION" APPLICATIONS.
Automatically
turns off projector and arc lamps at end of film reel
— an obvious convenience that frees the projectionist
for other responsibilities in booth and theatre.
Can be equipped with auxiliary circuits to activate
house lights, curtain, etc., if projector goes off -a
semi-automated theatre!
Patent applied for.
THIS IS THE CENTURY MAGAZINE
AUTOMATIC-SAFETY CONTROL* (MODEL MSC-1)
Completely adaptable to all Century Projectors and easily
installed on all existing projection equipment. Worth iru
vestigating today!
See your Century dealer - or write us.
Century Projection and Sound Equipment — proven best by actual test!
Note these many Century Innovations — they spell out the superiority of Century equipment:
CINE-FOCUS"— perfect picture stability! Complete control
of the film in projection.
UVIR-2®Band Pass Light Filters-remove high energy uv
and hot Infra Red — minimum light loss — perfect for black
and white, and color reproduction.
MODEL 67 SOUND SYSTEM —a compact, solid state
sound system for regular theatres and semi-portable sound
reproduction, self-contained in 35mm projectors, with an unbelievable
75Db signal to noise ratio.
ANAPFET photosensitive, field-effect transistor—now the
heart of all Century transistor sound systems — unparalleled
optical sound pick-up from single and multi-channel sound
tracks.
MULTI-CHANNEL SOUND SYSTEMS -all-transistor —
low noise level — high quality — "permanent" — the choice
of leading first-run theatre circuits.
35mm-70mm CENTURY PROJECTORS — better
than
ever, giving you and your customers standard film projection
that excels in every respect.
Investigate these Century "refinements" — they spell the difference between
"the everyday" and a new world of excitement in film presentation.
See your Century Dealer — or write:
CENTURY PROJECTOR CORPORATION
New York, N.Y. 10019
Massachusetts Theatre Equipment Co.
Phones: LI. 2-9814—LI. 2-0356
20 Piedmont St. Boston, Mass. 02116
BOXOFnCE :: July 20, 1970 NE-3

'Afyro Breckinridge 650 First Week
In Boston; Hot 4th Hurts Grosses
BOSTON—Business for films was way
off over the 4th of July weekend as the
population practically deserted the city for
vacation spots. Despite this exodus by the
residents, enough visitors came in to give
"Myra Breckinridge" and "Beyond the Valley
of the Dolls" good opening percentages
at 650 and 450 respectively. "I Am Curious
(Blue)" made its debut at the Symphony
Cinema One and the resulting 250 percentage
was one of the highest gross marks reported
for the film anywhere in the country.
Most second week films slipped but "The
Out-of-Towners" was still going strong at
the Pi Alley, as indicated by a 400
mark. Also thriving as a holdover was
Any Way You Say It
"CONGRATULATIONS"
Any Way You Look At It
It's A.LP. in "70"
Best
Wishes
From
Coming:
Wuthering Heights
Up In The Cellar
Julius Caesar
A. I. P.
46 Church St., Boston, Mass.
RIFKIN
THEATRES
39 Church Street
Boston,
Mass.
Compliments
Of
CONGRATULATIONS
ABC CONSOLIDATED
AN OGDEN FOODS CORPORATION
CORP.

—
—
—
—
each with a 250 reading, and "The Hawaiians"
and "Patton," the latter two with even
200 percentages.
Art Cinema The Art of Marriage (SR), 5th wk. . . 80
Berlin Cine II Suppose They Gove a War and
Nobody Came (CRC), 2nd wk t25
Burnside, Cine Webb The Out-of-Towners (Para),
2nd wk 175
Central The Hawaiians (UA), 2nd wk 200
Cinema I Airport (Univ), 6th wk 250
Cinerama Woodstock (WB), 8th wk 85
Elm—Hello, Dolly! (20th-Fox), 1 7th wk 100
Four theatres Beneath the Planet of the Apes
(20th-Fox), 2nd wk 150
Four theatres Kelly's Heroes (MGM), 2nd wk. ... 90
Paris Cinema I Patton {20th-Fox), 2nd wk 200
Paris Cinema II, UA Theotre East—M*A^«H
(20th-Fox), 1 3th wk 80
Rivoli Without a Stitch (SR), 2nd wk 250
Webster The Boys in the Band (NGP), 6th wk. . . 150
SPRINGFIELD
ed$tone
Jf
Showcase Cinemas I-II-III marked
Master Charge Day June 28, offering
50 cents off with each Master Charge card
admission. Upcoming attractions for the
Redstone complex include Paramount's "The
Out-of-Towners," 20th-Fox's "Patton" and
NGP"s "A Boy Named Charlie Brown."
The Majestic Cinema, Easthampton,
booked the New England premiere of Republic
Amusement Corp.'s "Pleasure Plantation."
The 2,000-seat-plus Storrowton Theatre,
summer music tent on the Eastern States Exposition
grounds, opened for the season.
Initial show was "Cabaret," starring Leslie
Uggams, playing at $5.50 top.
Showcase Cinemas I-II-III art gallery
opened an exhibition of works by Alaskan
artists.
Theatre at Senior Citizen Center
QUINCY, MASS.—More than $70,000
has been raised to finance construction of a
theatre-auditorium at the 1000 Southern
Artery Senior Citizen Center. Construction
of the auditorium is under way.
'Oldest NE Theatre Manager Title
Claimed by Boston's Harry Aronson
BY ERNIE WARREN
BOSTON — Harry Aronson, currently
manager of E. M. Loew's Stuart Theatre on
Washington Street here, is a veteran in
many ways, a veteran of World War I and
of show business. Harry started in the motion
picture business in 1914, working in
the film exchange of Walter E. Greene,
who at that time was handling films made
mostly by Carl Laemmie, the founder of
Universal.
Later Harry became manager of the
exchange when Laemmie broke the barrier
of the Motion Picture Patents Co. (General
Film Co. being the front in the distribution
field for the Patents Co.) and bought out
Greene's exchange here.
In 1917, Harry enlisted in the Army,
S3rving until October 1920, when he returned
to Boston and the industry and worked
as manager of theatres controlled by
Louie Boas and Adolph Burroughs. As the
years progressed, Harry managed theatres in
and around Scollay Square in Boston.
Through those years Scollay Square was
the mecca of the boys of the Navy, coming
by trolley from the Charlestown Navy
Yard, and all through that period, 1920
through 1940, Harry was generally known
as the "Mayor of Scollay Square."
Theatres were all over the area: The
Strand was under the Crawford House (considered
the first underground theatre) and
i^onaratulaL
'9 lond
used to run all night; the Rialto, the Comique,
the Queen, and the Palace, plus Austin
& Stone's Museum, which later was the
site of Nathan Gordon's Scollay Square
Olympia; the Howard Theatre, famed as
(Continued on next page)
Congratulations
INTERSTATE
THEATRES
CORPORATION
260 Tremont Street
Boston,
Mass.
i^onaratulat
f
lond
AMERICAN
THEATRES
CORPORATION
Samuel Pinanski, Pres.
658 Washington St.
Boston,
Mass.
THEATRE MERCHANDISING CORP.
90 Broadway
NAT BUCKMAN
JOE LAURIE
Boston,
CONGRATULATIONS from
ABE WEINER
AQUARIUS RELEASING, INC
39 Church St., Boston Phone: 267-2470
NOW IN RELEASE, —
Man and Wife
and More to
Africanus Sexualis
Come
Moss.
BOXOFFICE :: July 20, 1970 NE-5

k
{^onarutulutionS
WRIGHT
NE-6
ENTERPRISES
Ne/son M. V/right
Marvin F.
Huban
June Talisman
1124 PARK SQUARE BLDG.
BOSTON, MASS.
Congratulations
^
ARNOLD VAN LEER
United Artists
Corp.
d^edt
Oldest NE Manager Title
Claimed by Harry Aronson
(Continued from preceding page)
the home of burlesque where Gypsy Rose
Lee made famous the words, "Take it off."
Just beyond was the Casino, another burlesque
theatre, and on the other side was
Bowdoin Square with other theatres.
Eventually Harry, in 1950, joined E. M.
Loew's Theatres at the Stuart Theatre, this
theatre also having a history going back to
1914 (in which your correspondent worked
as an usher for 35 cents a n-g'^t, while working
days for General Film 1914-16). It was
originally called the Unique Theatre, and
structurally, after over 50 years, has not
been changed, except for the marquee.
Th3 Unique, being on the border of
Boston's Chinatown, started a policy of
renting the theatre two nights a week to a
group of Chinese businessmen for programs
to start at 1 1 :30 p.m., after the regular
evening programs. This policy has continued
over the years and they now show
exclusively a regular program of Chinese
movies, usually to a capacity audience.
Harry was born on Nov. 7, 1893, and he
believes that he is the oldest theatre manager
in New England both in service and
in age. He says he has no intention of discontinuing,
for, as he expresses it, he is
"forever young."
Fire at Hartford Drive-In
HARTFORD—Fire destroyed the concession
building at E. M. Loew's Hartford
Drive-In. Replacement cost is estimated
at $125,000 by resident manager
Richard Buzzell. Police traced the blaze to
the electrical system.
For The
SPECIAT
BESTEST And
FILMACK
I32S S.Wabash Chicago. 60605
WlaLa
ESQUIRE THEATRES OF AMERICA, INC.
308 Boylston St.
Boston, Mass.
266-4945
Front-Page Editorial
Tribute to 'Patton'
MANCHESTER, N. H.—A real
authority
on Gen. George Patton's American Third
Army drive across France during World
War II wrote what was probably one of
the greatest newspaper editorial tributes to
the current motion picture, "Patton," depicting
the legend of the famous military
commander.
A very lengthy, double-column editorial
starting on page 1 of the June 28 issue
of the New Hampshire Sunday News and
continuing also at generous le-gth on tbe
editorial page was written by B. J. Mc-
Quaid, editor-in-chief of the New Hampshire
Sunday News and the Manchester
Union-Leader, both published by William
Loeb, whose newspapers frequently give
front-page editorial praise to outstanding
movies, while, at the same time, banning
advertising of the less desirable ones.
Captioned "Don't Miss This Great Film,"
the editorial written by McQuaid, a Chicago
Daily News correspondent who covered the
Third Army's 1944 dash across France from
Normandy to the Moselle River, read in
part:
"A number of Union-Leader commentators
have paid tribute to the excellence of
this picture and particularly its power to
stir pride and patriotism among American
viewers whose TV-film diet is otherwise
largely a deliberate downgrading of our national
heroes and history.
"We join our daily (Union-Leader)
colleagues in urging every New Hampshireman
to make this film a must for himself
and his family. Except for some rare documentaries,
no picture about the second
World War has been remotely as good or
as inspiring.
"In our opinion, much of today's youthful
unrest and protest arises precisely out
of the total lack among our so-called 'leaders'
of the kind of aggressive, militant
leadership which Patton exemplified: his
will to victory, confidence in his men,
boundless faith in himself. America and
the Almighty.
"What the makers of the Patton movie
have done is to reconstitute not George Patton
the man, but George Patton the legend.
"It would be asking too mirh to exnc-t
Hollywood to explain that his real genius
consisted in a sunreme mastery of everv
element of war, including his understanding
of air oower. with which he entrusted
his 19th Tac Air chief. Gen. Otto Weyland,
to protect the Third Armv's otherwise
naked ri"bt fbnk apainst 300,000 Germans
on the drive from Orleans to Mctz.
"The Patton film at th: end does manage
to convey Patton's shocking maltreatment
by an ungrateful government, in contrast
with the wealth and honors showered bv
Britain upon that lesser and rival genius.
Montgomery.
"All in all, then, 'Patton' does something,
if not everything, to remind us what a truK
great commander he was, and how shabbih
his contemporaries treated him."
BOXOFFICE :: July 20, 1970
i

Vermont 12-Year-Olds Hit
'Dirty Films' in Letters
BURLINGTON, VT. — Area theatre
managers have heard the views of a 12-
year-old girl, Doris Kim Smith of Addison,
as expressed in a letter to the Burlington
Free Press.
She wrote to Vermont's largest newspaper:
"I look at the paper almost every day
to see what is playing at the theatres. All
I find is trash movies, rated X and R. No
movies for kids. For instance, 'What Do
You Say to a Naked Lady?' rated X, and
'Rosemary's Baby,' rated R.
"If the managers would show decent
movies, the people who don't want to see
trash would be tickled. I'm sure there are
many people who like to see decent movies.
"I know of some of my classmates who
have been able to see 'adult only' movies.
They are by no means adults.
"I am only 12 years old. I would like
to see a kid's movie once in a while."
Later, another 12-year-old, Jim Wilson
of South Burlington, wrote to the Free
Press, agreeing with Miss Smith's letter and
complaining that "I am forced to pay the
adult price, yet am I allowed to see the
type of movies I paid for?"
He added:
"I do not wish to see X and R rated
movies, so why must I pay the amount
which would let an 18-year-old see a 'dirty'
movie? I have been to G rated movies with
a full house and other people being forced
to try some other day, while it is my understanding
that the 'dirty' movies often don't
draw as many persons in the full run.
"I suggest that the owners show more
or at least an equal amount of the G rated
movies and check their profits. I am sure
they will be happier."
Herman M. Levy Addresses
Manchester Kiwanians
HARTFORD—Atty. Herman M. Levy,
executive secretary of National Ass'n of
Theatre Owners of Connecticut, addressed
the suburban Manchester Kiwanis Club
Tuesday (14) luncheon meeting on censorship.
The session, held at the Manchester
-Country Club, also was attended by Capt.
Richard Mulligan of the state police department's
theatre division.
Levy is former general counsel of the
old Theatre Owners of America, forerunner,
with Allied States Ass'n of NATO. „,
Services for Frank Engel;
New England Exhibitor
WALTHAM. MASS.-^ervices wefel
here recently for Frank Engel, 60, owner
of the former Casino Theatre in Boston
and an official in three theatre management
concerns. Engel was president and treasurer
of Lakeview Theatre Corp., Boston; Bryan
& Engel Circuit Corp., Boston, and BM&E
Corp., Buffalo, N. Y.
a
He is survived by his wife, Elizabeth K.,
brother and two sisters.
•
^
NEW HAMPSHIRE
^any hearts were saddened by demolition
of the old Smyth Building in the downtown
Manchester section, where the Park
Theatre flourished many years ago. The
theatre was extremely luxurious for its era
and was well known for its vaudeville as well
as frequent movie shows. A young and unknown
politician named Abraham Lincoln
appeared there, giving him what some historians
claim was a big push toward the
White House, and the old heavyweight
champion. Bob Fitzsimmons, appeared there
in a sparring match when New Hampshire's
largest city was a "fight town." The landmark
building was razed to help clear the
way for construction of a multi-million dollar
skyscraper commercial building in the
Elm-Water Streets area.
The New Hampshire Department of Employment
Security reported on July 7 that
the state's jobless had increased by 150
workers to 8,850, or 2.9 per cent of the
work force. Increases of 50 jobless workers
each in Dover, Nashua and Portsmouth were
attributed to curtailments in manufacturing
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OF LUCK
prior to the vacation shutdowns. In mid-July
last year, the state's total unemployed numbered
7,950, representing 2.5 per cent of the
work force.
Another hit in its season's schedule of presenting
stage and screen stars was the appearance
of Julie Newmar in "Dames at
Sea" at the Gilford Playhouse in Gilford.
She followed Joan Fontaine, who was
starred in the English comedy, "Relatively
Speaking."
Live Stage Shows Booked
At Springfield Key Run
SPRINGFIELD, MASS.—Hartford-based
producer Ken Sturgeon is experimenting
with a series of Wednesday "live" stage attractions
at the 2,835-seat Paramount, downtown
first-run operated by Irwin Cohen on
lease from Western Massachusetts Theatres.
The shows started July 8 at $2.50 top.
Under negotiations are five legitimate
shows plus country-and-western personalities.
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Dover, N. H.
BOXOFFICE :: July 20, 1970 NE-7

!
Stricter Regulation
For Vermont Airers
BY GUY LANGLEY
BURLINGTON, VT.—Stricter regulations
of Vermont's drive-in theatres, both
by municipal officials and the theatres
themselves, loom for the years ahead judging
by steps which have already been taken
in that direction.
For instance, three Colchester drive-ins
were ordered recently by the Colchester
board of selectmen to comply with several
new regulations if they wanted their licenses
renewed. During a period of observation,
the town fathers ware to decide whether
they were following the new rules, prohibiting
all-night shows, setting a closing
time at no later than 1 a.m., traffic control
to prevent interference with travel on the
public highway and control of speakers to
avoid annoyance to residents of the neighborhood.
One of these drive-ins also carried out a
request recently that arrangements be made
so that the screen could not be seen by
motorists on the adjoining public highway.
On their own initiative, drive-ins in the
greater Burlington area, which has the greatest
concentration of both indoor and outdoor
movie theatres in Vermont, have made
films intended for adults strictly "off limits"
to persons under 18 years of age. In many
important
Drive-in
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instances, the theatres insist that an ID card
be shown to prove the age of the wouldbe
moviegoer.
In spite of all this tightening of rules in
Vermont's theatre business, there have been
no reports of legal actions such as have
recently involved film theatres in neighboring
New Hampshire.
In that state, a Derry theatre was fined
$1,000 some time ago for showing "I Am
Curious (Yellow)," which was protested
by clergymen and other area residents, and
the New Hampshire Supreme Court invalidated
a new ordinance in Hooksett,
which would have provided for a $500 fee
for each showing of an X rated film.
Redstone Theatres Makes
Managerial Changes
HARTFORD—John P. Lowe, Western
New England division manager for Redstone
Theatres, has announced these managerial
appointments: Mrs. Marion Desrosiers,
assistant, Webster Square Cinema I,
Worcester, Mass.; Michael O'Neil, house
manager, Showcase Cinemas I-II, Worcester;
Shelly Friedman, house manager, Showcase
Cinemas I-II-III, West Springfield, Mass.;
Martin Malinowski, from resident manager.
Showcase Cinemas I-II-III, Orange, Conn.,
to similar post. Showcase Cinemas I-II-III,
West Springfield; Lawrence Huffling, house
manager, Showcase Cinemas I-II, Lawrence,
Mass.
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Theatre ads for Fourth of July programs in
the area covered approximately a full
page split up on two pages of the Burlington
Free Press. Particularly large space was
used by the Mt. View Drive-In in Winooski
and two Burlington establishments, the Sunset
Drive-In and the Burlington Drive-In.
Advertisers in the area were interested to
learn that United Opinion, 104-year-old
weekly newspaper in Bradford, has been
purchased by Robert R. Powell, owner and
publisher of the Woodsville (N.H.) North
Country Journal. The seller was John Drysdale,
who also publishes a weekly newspaper
in Randolph in this state. Following the
transaction, Powell merged the North Country
Journal and United Opinion into the
North Country Journal-Opinion.
During a July 3 pre-Fourth of July show,
the Mt. View Drive-In in Winooski had free
pony rides as a treat for the kids from 7:30
to 9 p.m. The rides were given through the
courtesy of Porter Fann Supply.
The Vermont Employment Security Department
reported in early July that the
state's insured jobless rate held about the
same during the one-week period covered,
3 per cent compared with 2.9 per cent the
previous week. The total number of claims
for the week of June 27 was 3,645, slightly
higher than the previous week.
The Burlington Drive-In urged moviegoers
to "start the holiday off with a bang"
and "see four of the hottest films in town"
at the establishment's "Dusk to Dawn-A-
Rama," beginning on the night of July 3.
The screen attractions were "Baby Love,"
"All the Loving Couples," "Hell in the Pacific"
and "The Sweet Body of Deborah."
HARTFORD
ITarold Konover, president of Hartfordbased
HK Theatres, got back from a
business trip to Memphis, Tenn.
Paul McNamara, son of the ABC area
representative, Ray McNamara and Mrs.
McNamara, will be going into the U.S.
Army in August. He was graduated with
honors last month from the University of
Pennsylvania, where he majored in economics
and banking. He will serve in the transportation
corps.
Pete DeCarIi, long-time ABC Allyn projectionist,
has shifted to a similar post at
General Cinema Corp.'s Cinema I.
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BOXOFFICE :: July 20, 1970

Dr. Hugo McPherson
Resigns From NFB
MONTREAL — Dr.
Hugo McPherson,
commissioner of the National Film Board,
which has suffered budget and staff cuts
this year (due to restraints against inflation
on the part of the Canadian government),
has submitted his resignation effective this
month.
Appointed in 1966 by Judy LaMarsh,
former secretary of state. Dr. McPherson
would not comment on the resignation. "I
do not think it is normal to make comments
on a resignation until it becomes official,"
he said. "When the state secretary (Gerald
Pelletier) makes it official, I will be free to
comment."
Submission of McPherson's resignation
comes in the wake of a budget cut and about
the same time as a planned review of the
Canadian film industry by the secretary of
state's department.
The budget cut froze the film board's
annual grant at $10,000,000, slightly below
last year's figure. That, combined with increased
labor costs,
resulted in the layoff of
nearly 100 filmmakers employed by the
NFB.
The review of the film industry is expected
momentarily.
Dr. McPherson, 49, said he expects his
resignation to be announced officially soon,
although he was expected to attend a scheduled
mid-July NFB directors meeting.
Dr. McPherson said he is considering returning
to his former academic career.
When appointed NFB commissioner, he was
teaching Canadian and U.S. studies at University
of Western Ontario in London. He
previously had taught at the University of
Toronto and McGill University, Montreal.
Famous Players Offering
Canadian Short Subjects
TORONTO — "Images," a nine-minute
short subject produced by Toronto filmmaker
Julius Kohanyi and distributed by
Empire Films of Toronto, has been acquired
for exhibition across Canada by Famous
Players Canadian Corp., it was announced
by William Robinson, Famous' director of
buying and booking.
Currently on the Famous circuit is a 25-
minute Canadian short called "Orientation,"
a look at student life on campus, made by
McMaster University student Ivan Reitman,
whose feature-length "Columbus of Sex" is
the focal point of an "obscenity" court case
in Hamilton where McMaster University is
located. It's being distributed by 20th Century-Fox
of Toronto.
"We're constantly on the lookout for playable
Canadian shorts," Robinson said. "Unfortunately,
some of the filmmakers who
screen their films for us are disturbed when
we turn them down but we have to adhere
to our own standards and rely on our own
judgment as experienced commercial exhibitors.
It's encouraging, though, to see, not
only the quantity of short subjects being
turned out by young Canadians, but also the
quality of their work."
BOXOFHCE :: July 20, 1970
Canada Developing Highly Regarded
Film Industry; Montreal a Center
MONTREAL—In the post-Expo years
(Montreal's Expo 67) Canada has begun to
develop a healthy and highly regarded motion
picture industry based on its technical
and artistic talent and modern lab facilities.
So states the Montreal Star's financial editor,
Patrick Finn, who added that Montreal
has become one of the major centers for
this activity and it appears that, with a little
push, it could become a world-renowned
movie locale capable of attracting a flood
of foreign filmmakers.
Future prospects for the Canadian industry
appear excellent, if one can judge
from the experience and outlook of Harold
Greenberg, president of Bellevue-Pathe, a
suburban Ville St. Laurent company involved
in both motion pictures and the consumer
and commercial photographic industry.
To Film Ten Features
Greenberg points out that this summer,
for example, ten feature films will be shot
on various locations in Canada by Canadians,
with distribution arrangements for their
films already organized. Also, U. S. companies,
such as CBS, are coming to Canada
to produce films and make use of Canadian
film labs and other technical facilities,
which provide more employment for skilled
people every year. It is the old story of a
country competing in world markets because
of quality work and high technology.
Bellevue-Pathe has had a hand in much
of this industry activity and has, in fact, participated
in most of the feature films made
in Canada by providing the makers with
technical facilities in Montreal, Toronto and
Vancouver, said Greenberg.
Handles Color Processes
Besides doing color film processing work
for major Canadian Broadcasting Corp.
series such as "Wojek," the company provides
services for major U. S. movie companies
and TV networks, Canadian commercial
filmmakers, the National Film
Board and other film-producing organizations
in the U. S., Britain and Europe.
The firm's newest venture is the exclusive
distribution in Canada of the Motorola EVR
(Electronic Visual Recording) player and
the Canadian sales and distribution of Motorola
and CBS programs (softwear) relating
to EVR. The TV set attachment permits the
screening of film and sound on black and
white or color sets and has, it is felt, some
spectacular potential uses for education, for
cable TV firms and eventually for home
uses such as the screening of home movies.
The Greenberg enterprise started as a
camera shop on Craig Street in 1946 and
has grown into what Greenberg, president,
calls "the largest diversified, wholly owned
company in Canada in the photographic industry."
Total employment in all subsidiaries
is now 450 and total annual sales attained
$10,000,000 last year (from only
$450,000 in 1961), according to Greenberg.
Bellevue-Pathe has four major operations:
The consumer business (camera shops);
photo-finishing plants; industrial graphic art
and audio-visual supply houses, and motion
picture labs with sound recording studios.
Operations are based in Montreal, Toronto
and Vancouver, with camera supply centers
in about a dozen cities. Bellevue-Pathe also
has a joint venture (with U. S. interests) in
Tel Aviv.
An important move for the company was
its opening of a processing plant for motion
pictures for Montreal's Expo 67 use. There
were no suitable color plants in Montreal at
the time and filling the technology gap
helped push the firm into the motion picture
side of the business. In 1968, Bellevue-
Pathe took over Pathe-Humphries (Canada)
in Toronto and Trans-Canada Films in Vancouver.
Another major acquisition was Associated
Screen Industries, which is Canada's
oldest motion picture firm, once owned by
the vast Canadian Pacific Railway Co. Other
major Bellevue-Pathe subsidiaries are Bellevue
Photo Lab and Park Graphic, which operates
out of Montreal and Toronto.
Business Diversified
Bellevue-Pathe's business now is soundly
diversified, with consumer sales accounting
for about 30 per cent, motion picture work
40 per cent and industrial and other sales
30 per cent.
"Our most recent moves involved reequipping
all our motion picture and sound
recording studios across Canada," said
Greenberg. "When we came on the scene,
Canada was trying to establish a viable motion
picture industry. It needed technical
facilities on a par with international standards.
In each of our companies, we have
improved facilities so that they are acceptable
to world standards."
The Bellevue-Pathe organization also is
doing some "release printing" in Canada.
U. S. filmmakers used to print in the U. S.
all films for showing in Canadian theatres.
Greenberg feels that there is a lucrative future
in doing this work in Canada. His labs
have printed such films as "M*A*S*H,"
"John and Mary," "The Chairman" and
"If. ."
. from negatives shipped here from
New York.
Many Filming Advantages
In Greenberg's view, Canada is an excellent
place to produce films, especially in
Montreal. Besides the technical facilities and
talent available here, the city of Montreal
has color, diversity and the natural beauty
needed to attract major producers.
Canada, itself, has plenty of advantages
and Greenberg listed a few: It is close to
the U. S. and thus convenient for U.S. film
company officials and acting talent; creative
talent here is acceptable to the U.S.
(Continued on next page)
K-1

NFBWinsHemialSA
HemisFilm Festival
MONTREAL—"Flight," an eight-minute
color production by the National Film Board
of Canada, was named the top short subject
at Hemisfilm '70 in San Antonio, Tex.
A poetic film on the sport of gliding,
"Flight" is a captivating journey into the
nearer space where the
Felicitations . . .
beauty of the earth
Meilleurs Voeux
ARMAND COURNOYER
United Artists
Corporation Limited
MONTREAL
and the heavens seems drawn together by
the wide-winged, engineless craft. It is a free,
soaring flight, as complete in its silence and
isolation as any spaceman's journey.
Cameraman Jean Roy, who barely escaped
death when his glider crashed during
the filming, accepted the Hemi Award for
the NFB at the film festival's awards-night
ceremonies at the Aztec Theatre June 21.
"Flight" was filmed by Jean Roy and Martin
Duckworth and was directed by Josef Reeve.
It was produced by Guy Glover.
Hemisfilm '70 was sponsored by the International
Fine Arts Center of the Southwest
and co-sponsored by St. Mary's University
and Cinema Arts Theatres. Held annually
in San Antonio, the festival draws
entries from around the world in the feature,
short subject and commercial categories.
Paul E. Lenny Appointed
To CRTC Post in Montreal
MONTREAL — Paul Emile Lamy has
been appointed acting representative of the
Canadian Radio-TV Commission in Montreal,
it was announced by Pierre Juneau,
chairman of the CRTC.
Lamy has, for the past two years, served
as general assistant to the chairman. He has
taken up his new duties.
(^onaraiuiauottd
BEN SHLYEN
On Your Anniversary Celebration
Keep Up the Good Work
Armand Besse
Best Theatre Supply Reg'd
Montreal
New Canada Industry
Is Highly Regarded
(Continued from preceding page)
market; the technical facilities are often
more up-to-date than those in the U.S. or
Europe; the acceptance of Canadian film
production is high; U.S. movie producers
have sources of funds here—revenues from
Canadian subsidiaries; there are fewer
problems with labor, and most talent is
available at a reasonable rate. Best of all,
Canadians seem to be able to stay within
the bounds of a budget.
"We had to get foreign filmmakers' confidence,
provide the technical facilities and
deliver on time. Once we did that, they began
to come to us. They have respect for
our facilities," Greenberg declared. "The
healthier we build the industry in Canada,
the better it is going to be for our own company."
He also feels that he has more than technical
facilities to offer would-be film producers.
His firm started off as a technical
one but now it has valuable contracts on
the distribution side and can help open sales
doors to Canadian filmmakers.
The future of the feature film industry
(Canada's) is going to depend upon the selling
jobs that Canadians do, he insists. TTie
Americans and others are too busy to find
out how good Canadians are—Canadians
have to go out and impress them. "They
have confidence in Canada's skill. . .they
know Canada is no longer a place to produce
movies about the Mounties. ."
.
Dubbing is another major source of revenue
for Bellevue-Pathe's organization.
Studios dub English on French films and
vice-versa.
Meilleurs Voeux
Heartiest Congratulations
NORM
SIMPSON
Astral Films Ltd.
Montreal
FELICITATIONS
MEILLEURS VOEUX D'ANNIVERSAIRE
yQ^uei
?bec (cinema (l3ooklna
MORT PREVOST, President
Montreal
K-2 BOXOmCE :: July 20, 1970

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BOXOFnCE :: July 20, 1970 ,E-3

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MONTREAL
^ine-Parc Boucherville, the first open-air
movie in this area, opened officially
Friday evening (3). The ozoner, which plans
to operate year-round, had "World Safari"
in French, along with a color festival of
animated films, as its initial program. Admission
to the open-air movie is $2, with
children under 12 admitted free.
The Verdi Theatre, St. Laurent Boulevard,
is continuing its programming of films appealing
to film buffs and is scheduling "The
Battle of Algiers" soon. Currently, the repertory
movie is showing a Sergio Leon film,
"The Good, the Bad and the Ugly." Next on
the program is "Teorema" and "Toby Dammit."
Very Best Wishes
The open-air movie at St. Mathieu, near
to Boxoffice on its 50th Anniversary
Montreal Poster Exchange
M. PATRY
MONTREAL
LaPrairie, is proving popular and the cinepark,
which has to present films graded "for
the family," presents a double bill. At the
time of writing, the features were "Police
sur la Ville," with Richard Widmark and
Henry Fonda, and "Pas de Roses pour
O.S.S. 117."
France Film's St. Denis and Bijou theatres
here continued to report good success
with the locally made "Deux Femmes en
Or," sexy comedy now in its sixth consecutive
week at both houses. The film also is
drawing good business in smaller localities
of Quebec, at Cinemas de Paris, Quebec
City; Troi Rivieres, Sherbrooke; Hull, St.
Hyacinthe, Victoria, Victoriaville, and at the
Palace, Granby . . . Les Films Criterion
Pictures Corp. has moved to larger quarters
at 2310 Ave. Benny in this city. The company
has built a good share of business for
itself locally and throughout the province.
A brief has been presented by the Federation
Quebecoise de LTndustrie du Cinema to
Quebec's Prime Minister Robert Bourassa
and to Francois Cloutier, the cultural affairs
minister, responsible for the cinema industry.
The federation, which represents more
than 5,000 people directly interested in the
expansion of the motion picture industry
in Quebec, includes L'Ass'n des Producteurs
de Films du Quebec, L'Ass'n des Distributeurs
and Exploitants de Langue Francaise,
L'Ass'n Professionelle des Cineastes du
TO BOXOFFICE and BEN SHLYEN
OUR HEARTIEST
CONGRATULATIONS
ON 50 YEARS OF SERVICE
TO OUR INDUSTRY
HERE'S TO THE NEXT 50!
UNITED and
CONSOLIDATED THEATRES
MONTREAL
K-4 BOXOFHCE :: July 20, 1970

Quebec and Le Syndicat General du Cinema
et de la TV et L'Union des Artistes de Montreal.
Raymond-Marie Leger, president of
the Ass'n of Professional Filmmakers, exposed
the contents of the brief to the government
leaders.
OTTAWA
TFD representative Theo Ross planed to
Toronto to attend the sales convention
held there by the company . . . Can Films
booer Charles Backus, who was the surprise
winner of the Joe Cook memorial trophy at
the Canadian Picture Pioneers golf tournament
last month, left for a week's holiday
(of golfing, naturally!) . . . Billie Ronich of
Victoria Shipping also left for her annual
two week's vacation.
While the Avon on Hastings is still the
main outlet for Chinese films, a group is
moving the Chinese roadshows out to the
Olympia, which normally is the outlet for
Italian product. This week's offering is "The
King of Kings," billed as "the greatest
sword-fighting picture ever made" (Italian
subtitles?) . . . The nudies have moved out
into our farming areas. The latest to go
"skin" is the Ladner, which, under several
owners, has never managed to get into the
black.
Lippert to Mexico City
For Discussions on Minis
From Western Edition
HOLLYWOOD — Theatre
owner-producer
Robert L. Lippert left for Mexico City
to consult with Maximino Molina, Mexican
union leader, on the advisability of constructing
four-in-one "mini" theatres South
of the Border.
MEILLEURS VOEUX
Congratulations
SGWU Professor Stresses
Significance of Cinema
MONTREAL—Sir George Williams University's
French department is said to be
looking somewhat like a Hollywood backlot
these days and two good reasons are given
for such a situation at Montreal's popular
university.
First, Serge Losique, associate professor
and department chairman, heads the SGWU
Conservatory of Cinematographic Art. The
conservatory, as well as presenting a series
of film festivals throughout the year, rapidly
is building a storehouse of famous films.
There are about 2,000 in the collection now.
Second, Losique happens to be on the
threshold of yet another career. Working
from a novel he published two years ago,
called "De Z a A," he is in the midst of
making it into a movie. Tentatively titled
"Tuesday the Revolution Starts," the cast
and crew, including director Peter Bors, all
are students.
Losique says that "cinema is moving to
the campuses" and he adds, "Why not? It's
more important than literature. It is much
more valuable to see Orson Welles in 'Macbeth'
than to read Shakespeare. And, if we
had films of Napoleon ."
. .
Prof. Losique likes cinema. "In fact, I'm
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mad about it," he says. "All the realities of
life are in the cinema. The old heroes are
dead. There hasn't been one since Marilyn
Monroe. Now the masses control everything.
Man is a number and traditional cinema is
dead.
"My film is about how youth wants everything
quickly, how the university is forced
to defend itself against its own students,
about man as a number."
Before coming to Canada 15 years ago,
Losique was correspondent for Henri Langlois
of the Cinematheque Francaise in Paris.
He has many projects in mind under the
aegis of the SGWU conservatory. Last year
he organized the first Canadian Amateur
Film Festival for aspiring young filmmakers
and this year he expects greater support for
the festival's second edition in September.
Prof. Losique said he would like to put
together a history of cinema that would
contain about 200 films—the best from
every period. That way, he says, people
could study any aspect of the cinema they
wanted. It would all be there.
"Heir," a United Artists release, is a contemporary
story of a love affair beginning in
Venice, continuing in New York and ending
in the underworld of drugs.
(^onaratulauond
to
y^oxofflce
D. ENGLISH & CO.
LTD.
Reserved seat and
Roll Ticket Printers
Montreal
Very Best Wishes
to Boxoffice on its 50th Anniversary
Montreal
Cine-France Distribution, Ltee
Distributor of the best French films
Montreal
BOXOFnCE :: July 20, 1970 K-5

—
Toronto Exhibitors
'Reintrenching
For Progressive Film Developments
By J. W. AGNEW
TORONTO—The past half-century fairly
well encompasses the lifespan of motion pictures.
Over these past 50 years in Canada,
as in the United States and throughout the
world, dedicated men and women have been
attracted to an industry which continues to
delight millions.
Despite recent progress in other mediums,
motion pictures remain the supreme form of
entertainment. Not long ago, a friend spoke
of the present as a time for reintrenchment.
The term is a good one, as it reaches beyond
current problems in our business to forecast
an even stronger future.
The situation here in Toronto may be
similar to that in many other large cities,
although it must be remembered that Toronto
has become a leading motion picture
center on this continent, both in
the exhibiting
and the production fields.
It was here in Toronto that "The Sound
of Music" ran for more than three years.
Currently, "2001: A Space Odyssey" has foils
always
full of people
we like, and
industry happenings
we wouldn't want
to
miss.
We hope
H will be like that
for
another
50 years.
THE ODEON THEATRES (CANADA) LIMITED
lowed the same course. Toronto theatremen
take such world records in easy stride, just
as they do three, six or nine-month holdovers.
Showmen in Toronto—and all across
Canada, for that matter—continually develop
promotional campaigns which claim
BoxoFFiCE recognition and awards.
Here in Toronto, too, older neighborhood
houses continue to succumb to changing
trends. Yet, new theatres continue to be
built. Within the past nine months alone,
Canada's three leading theatre circuits
Famous Players, Odeon and Twinex Century—have
opened new twin-cinema operations
here and more are on the drawing
boards. One local theatre with a long history—the
Uptown—recently became the
first five-theatre complex in North America.
The Variety Club of Ontario Tent 28 is
the second largest Variety organization in
the world. Many years ago, Tent 28 established
Variety Village, a residential training
school for handicapped boys. Just a
short time ago, an addition was made in
memory of the late John J. Fitzgibbons sr.,
founding chief barker of Tent 28 and an
early president of Famous Players Canadian
Corp., which, incidentally, also is celebrating
its golden anniversary this year. The new
addition at Variety Village will train its
graduate students in the manufacture of
electronic limbs for severely disabled children,
surely an expression of the "heart of
showbusiness" at its very finest.
Collectively, theatremen and women and
their associates in this area salute BoxoF-
FiCE on its 50th year of publication. Collectively,
too, they extend best wishes to an
esteemed friend, Ben Shlyen, for the devoted
leadership which he has given to their business
over this long period of time.
Gerald Pratley Will Head
Student Film Award Panel
TORONTO—Gerald Pratley, well-known
film critic broadcaster and head of the new
Ontario Science Centres film theatre program,
has accepted an invitation to chair a
panel to select winners in Famous Players'
newly established annual $10,000 Student
Film Awards competition. Judging will begin
September 14 and the awards will be made
October 3 as part of the annual Canadian
Film Awards presentation in Toronto.
Pre-selection will be handled regionally.
Les Wedman, film critic for the Vancouver
Sun, will head a panel of judges for British
Columbia and Alberta, wiUi Frank Morriss,
film critic of the Winnipeg Tribune, chairing
a panel for Manitoba and Saskatchewan.
Ontario entries will be judged under Pratley's
supervision, while films from Quebec
and the Maritimes will be assessed under a
Chairman whose name will be announced
shortly.
For final judging, the regional chairmen
will convene in Toronto, with Pratley presiding.
In an earlier announcement, George P.
Destounis, president of Famous Players Canadian
Corp., which this year is celebrating
its 50th anniversary, broke down the awards
as follows: First and second prizes of $2,500
and $1,750 to university students for both
K-6 BOXOFFICE :: July 20, 1970

English and French productions in 16mm,
and first prizes of $750 at high school level
for French and English films in either 16mm
or 8mm. As an added incentive to students,
Famous Players will show the winning films
in as many of its theatres as possible from
coast-to-coast.
A September 14 deadline for entries has
been established in order to meet the October
3 Canadian Film Awards presentation.
Entry forms are obtainable from Famous
Players regional offices as follows:
For British Columbia and Alberta entrants.
Famous Players, 917 Seymour St.,
Vancouver. B.C.; for Manitoba-Saskatchewan.
Famous Players. 315 Donald St., Winnipeg,
Man.; for Ontario, Famous Players,
130 Bloor St. West, Toronto, Ont., and for
Quebec-Maritimes, Famous Players, 5887
Monkland Ave., Montreal, Que.
Orange Airer Has Opening
From Western Edition
ANAHEIM, CALIF.—Attending the recent
gala opening of the new Stadium Drivein
in Orange were Gifford Miller, city manager
of Orange; Vincent Raney, architect;
Don E. Smith, mayor of Orange; Jack Hileman,
councilman; W. E. Swank, planning
commissioner; Jack Haigh, vice-president in
charge of construction, and George Phillips,
Stadium manager.
Singer Jaye P. Morgan makes her film
debut in the nonsinging role of Jon Voight's
mother-in-law in "The AU-American Boy."
Piggyback Dual Auditorium in Debut
At Sudbury; Eighth Twin for Odeon
SUDBURY, ONT.—The opening of the
new Odeon Twin Cinemas in downtown
Sudbury marks another milestone in the
development program of the Odeon Theatres
(Canada). The Sudbury twin unit is
the second "piggyback" dual-auditorium
theatre in the Canadawide Odeon circuit. It
also is the eighth twin cinema to be opened
by Odeon Theatres in Canada.
Most twins are constructed with both
auditoriums on one level, in a back-to-back
or side-by-side manner. However, the Odeon
Twin Cinemas in Sudbury is of multi-level
design, with Cinema 2 upstairs and Cinema
1 below.
A little more than six months before the
official debut of the Odeon Twin Cinemas,
the first of the company's "piggyback" theatres
was opened. This was the Odeon York
Theatre in Toronto. Only six weeks before
that, Odeon opened the doors of the Sheridan
Mall Twin Cinemas in Mississauga, a
town just west of Toronto.
In the past three years, the following
Odeon twins also have opened: St. Laurent
Twin Cinemas, Ottawa; Atwater II (mini),
Montreal (adjacent to the original Atwater
Cinema); Garrick Twin Theatres, Winnipeg;
Dauphin Twin Cinemas, Montreal, and
Dauphin-Frontenac Twin in Quebec City.
With the completion of the Odeon Twin
Cinemas, Sudbury, the total number of dual
theatres operated by Odeon in Canada has
been brought to eight. The total number of
theatres (all types) operated by the company
in Canada is 138. In the new era of the
'70s, Odeon has exciting expansion plans.
They include several theatres, now with one
auditorium, to which a second will be added.
The first of these will be the Odeon Albion
in northwest Toronto, slated for this year.
This will be the ninth twin-auditorium theatre
of Odeon Theatres; however, it won't be
"piggyback" No. 3—that is still to come.
French Language 'Dolly'
In Montreal Roadshow Run
MONTREAL^With the opening of Ernest
Lehman's "Hello, Dolly!" here, a roadshow
attraction is being presented in the
French language for the first time in the
history of Canada. The 20th Century-Fox
musical, playing at the Imperial Theatre, is
showing in 70mm Todd-AO and De Luxe
Color.
Heretofore, all roadshow productions,
from any company, have been seen in their
original English-language version.
Congratulations, Ben
On Your Fiftieth
Anniversary
^neutre (^onfecuond cJ^tcl.
HEAD OFFICE -284 King Street East
Toronto, Ont.,
Canada
Branches: Montreal • Moncton • Calgary • Vancouver
BOXOFnCE :: July 20, 1970 K-7

TORONTO
n feature article about Dave Entwisle, usher
at the Glendale here, appeared in the
Xl
HAPPY
GOLDEN
Star recently. Dave has been at this theatre
over the entire three-year record run of
Metro-Goldwyn-Mayer's "2001: A Space
Odyssey" and has memorized the film's
dialog so well that he can tell the exact time
by listening momentarily to the soundtrack.
As reported earlier, this spectacular engagement
is expected to continue until November
3, when the Glendale joins theatres in
New York and Oslo for a three-city world
premiere of "Song of Norway." Incidentally,
Dave sees "2001" an average of four
times each week.
The New Yorker here currently is
advertising
a "summer festival" of older films.
Another local house, seldom in the news,
the Centre, is specializing lately in triple
bills of horror films.
Times Square Cinema, operator of Cinema
2000, was fined $1,000 June 29 by
Judge Harry Walsberg for "presenting an
obscene performance" through a closedcircuit,
videotaped showing of the movie,
ANNIVERSARY"
Canada's Theatre Supply House
General Sound
AND THEATRE EQUIPMENT LIMITED
Branches across Canada
Congratulations on Your 50th
the international service
Canada's largest film laboratory and sound studio organization
TORONTO
Heod Office
Partie-Humphries of Canada Limited
9 BrockhoMse Rood
Toronto 14, Ontario
(416)259-7811
VANCOUVER
Trons-Conoda Films Ud.
916 Davie Street
Vancouver 1, B.C.
(604) 682-4646
MONTREAL
Cine Lobt Inc.
970 Beaumont Avenue
Montreal 15, Quebec
(514) 274-7563
"Vixen," last February. An all-male jury
deliberated for less than two hours before
giving the verdict.
The two producers of the film, "Columbus
of Sex," ruled "obscene" by Judge
Theo McCombs recently, have filed a notice
of appeal to the Ontario Supreme Court.
Lawyer John Bowlby has filed the notice
on behalf of Ivan Reitman of this city and
Dan Goldberg of Hamilton.
The Canadian productiion, "Goin' Down
the Road," had its world premiere at the
New Yorker this week and so far has had
above-average reviews. Other incoming
bookings included "The Moonshine War"
at the Downtown, Birchcliff, Cedarbrae and
others; "Myra Breckinridge" at the University,
and "Beyond the Valley of the
Dolls" at the Imperial. Yorkdale. Runnymede.
Golden Mile and others. NFB bookings
included "Nahanni" at the Coronet,
"Winter Rally" at the Yonge and "Magic
Molecule" at the Odeon Albion, Sheridan
and Lakeshore.
Reluctant 'Actor'
Takes Case to Court
MONTREAL—A legal battle proceeded
here in superior court in the case of Robert
John Field (also known as Mitchell Field),
a Montreal hairdresser, to keep at least part
of the documentary film, "Woodstock," now
at the York Theatre in its ninth successful
week, from being presented. Respondents
in the case are United Amusement Corp.
and Warner Bros.
Field, who attended the Woodstock rock
festival last August at White Lake, N.Y.,
complains that film was taken of him there
without his knowledge or consent and now
forms part of the motion picture playing at
the York. He is asking the court to have this
footage removed.
A 20-year-old Pennsylvania girl, Lee
Agar, secretary at AUentown, Pa., testified
that she is the female depicted in a
scene of the film disrobing and lying down
in tall grass with a naked man. Miss Agar
told a somewhat astounded court, with Justice
Paul Langlois presiding, that she had
taken off all her clothes one day during the
Woodstock festival because she felt like
walking "naked in the rain."
She said that she and Field (the petitioner)
retired behind the bandstand and lay down
in some tall grass or goldenrod. They embraced,
Miss Agar said, but did not have
sexual intercourse. She further said that they
(she and Field) did not realize that their
activities were being filmed until a brief item
appeared in a gossip column of a Montreal
newspaper.
Field, in his petition, says that following
his recognition in the movie he has been subjected
to ridicule and humiliation and there
has been damage to his reputation. He said
that his inclusion in the film, without his
consent or knowledge, constituted a violation
of his privacy and thus it constitutes a
libel because it gives the false impi^ession
K-8
BOXOmCE :: July 20, 1970

—
—
—
—
—
—
—
—
—
—
I
—
—
that he had sexual intercourse with his female
companion in the long grass.
In his testimony, Field emphasized the
fact that he and his female companion were
at least 100 yards to the rear of the bandstand-stage,
in front of which some 500,000
spectators were massed. It had been raining
heavily and he and the girl had taken refuge
with others under the bandstand. They left
their shelter by the rear of the stand and
made for the tall grass, where they disrobed
standing up and then lay down.
"There was no reason for keeping our
clothes on ... we were far enough away
from the other people," he said under crossexamination
by Peter M. Laing, Q.C., counsel
for Warner Bros.
The Pennsylvania secretary told the judge
she had met the petitioner on the last day
of the three-day festival while both were
bathing nude in a lake. They dressed and
walked toward the stand. A heavy rain started.
She recalled suggesting to Field that "the
only thing to do in a rainstorm was to walk
around naked." It was with this in mind that
the couple left the bandstand area to go to
the long grass, which she described as waisthigh
in parts.
They remained for some ten minutes and
when the rain let up, they returned to the
show.
Miss Agar denied, too, that there were
sexual relations between her and her companion.
They did embrace, however, she
said.
Meanwhile, reflecting the concern of government
authorities regarding such demonstrations
as the Woodstock festival, members
of the Quebec National Assembly at Quebec
City viewed a New York police film
on the Woodstock rock festival. The silent,
20-minute film of the New York police was
presented and commented on by an officer
of the Quebec Provincial Police. It deals
mainly with problems of traffic caused by
such a huge event but there also are references
in the film about hygienic conditions
as well as the traffic of drugs.
VANCOUVER
^anny Ireland, manager of the Totem,
North Vancouver, returned from a
holiday. He caught the world premiere of
"Myra Breckinridge" and had one comment:
"WOW!" . . . Theo Ross also is
ecstatic about "Song of Norway," which he
saw at the IFD convention. He says all
prior musicals are dated by this one, which
is out of this world. The picture, tentatively
set to open in the Ridge around Christmas,
already has been noted by the local entertainment
editors as "one for which to
watch."
Bob Kelly of the Odeon New Westminster
says "Airport" set a one-day record in the
house on a recent Saturday and seems to be
set for a long run. Bryan Rudston-Brown of
Universal reports that the first 13-weeks'
gross in the Odeon Vancouver exceeds, dol-
(Continued on page K-12)
Vianet of Apes Sequel 'Excellenf
In Toronto Debut; 'Airport' No. 1
TORONTO—The week brought in a
flock of new screen attractions but only
one, "Beneath the Planet of the Apes," was
able to match that boxoffice giant, "Airport,"
in the "excellent" grossing range. The
sequel to "Planet of the Apes" made its debut
here in eight theatres while "Airport"
was continuing through a 15th week at
four theatres. Three other new offerings
"The Out-of-Towners," "The Boatniks" and
"Darling Lili"—also had outstanding weeks
and promise to stay here for a while.
Capri Latitude Zero (Emp); Tarzan's Deadly
Silence (Emp) Poor
Dominion Cinema The Swimming Pool (IFD),
2nd wk
Good
Downtown Ned Kelly (UA) Fair
Eglinton Darling Lili (Para) Very Good
Eight theatres Beneath the Planet of the Apes
(20th-Fox)
Excellent
Fairlown Anne of the Thousand Doys (Univ),
5th wk Good
1
Four theatres Airport (Univ), 15th wk
Glendale 2001: A Spoce Odyssey (MGM),
Excellent
08th wk Good
1
Hollywood (North) The Out-of-Towners
(Para)
^^. .Very Good
Hollywood (South)—M*A*S*H (20th-Fox),
1 3th wk Good
Hylond Getting Straight (Col), 2nd wk Good
Imperial group-—Too Lote the Hero (IFD) Good
International Cinoma—Z (C-P), 22nd wk Good
Nortown The Boatniks (Emp)
Very Good
Towne Cinema Women in Love (UA), 8th wk. . .Fair
Uptown 1— Woodstock (WB), 13th wk Fair
Uptown 2 A Mon Called Horse (Emp), 7th wk. .Good
Uptown Backstage 2 The Boys in the Band
(Emp), 13th wk Good
York 1 Landlord The (UA) Fair
York 2 Fellini Satyricon (UA), 4th wk Good
Outdoor Seasonal Activities
Win Over Films in Montreal
MONTREAL—Boxoffice results at the
various leading motion picture theatres of
the metropolitan region were just so-so.
Competition of outdoor recreational facilities
and the various other seasonal attractions
proved severe for theatres and despite
a good influx of U.S. visitors to Montreal
for vacations, attendance at motion picture
houses generally was on the light side.
Alouette One More Time (UA)
Good
Atwater Cinema I Airport (Univ), 14th wk Good
Avenue A Boy Named Charlie Brown (Emp) . , .Good
Capitol Red (SR), 14th wk Good
Cinema Place du Canoda The Landlord (UA) . .Good
Cinema Place Ville Marie Fellini Satyricon (UA),
8th wk
Good
Cinema Westmount Square M*A*S*H (20th-Fox),
14th wk
Good
Elysee (Eisenstein) More (SR), 7th wk Good
Elysee (Resnois) Le Temps de Vivre (SR),
7th wk
Good
Loew's Beneath the Planet of the Apes
(20th-Fox) : Good
Palace Kelly's Heroes (MGM) Good
ParisJen L'lnitiotion (SR), 23rd wk Good
Seville Anne of the Thousand Days (Univ),
21st wk Good
Snowdon Without a Stitch (SR), 6th wk Good
Van Home Women in Love (UA) Good
Vendome—Z (C-P), 34th wk Good
Westmount In Search of Gregory (Univ) Good
York Woodstock (WB), 1 0th wk Good
New Films Generate Upsurge
At Several Winnipeg Houses
WINNIPEG—Business recovered fast
after several of the slowest weeks of the
year. Virtually all the impetus came from
several new bookings: "Two Mules for
Sister Sara," "Beneath the Planet of the
Apes," "King of the Grizzlies" and "The
Out-of-Towners," although two holdovers
"Z" and "Woodstock"—attracted strong
boxoffice support, too.
Capitol Too Late the Hero (IFD) Good
Gaiety Woodstock (WB), 2nd wk Very Good
Garrick I— Getting Straight (Col) Good
Garrick II Two Mules for Sister Sara
(Univ)
Excellent
Grant Park King of the Grizzlies
King's Women in Love (UA), 5th
(Emp)
wk
. .Very Good
Average
Metropolitan Beneath the Planet of the Apes
(20th-Fox) Very Good
North Star The Out-of-Towners (Para) . .Very Good
North Star The Boys in the Bond (Emp),
II
6th wk
Good
Odeon The Hawaiians (UA) Good
Polo Pork—M'A*S*H (20th-Fox), 14th wk Good
Towne—Z (C-P)
Very Good
Windsor Jeannie, Wife/Child (C-P) Fair
'The Hawaiians' "Excellent'
First Week in Vancouver
VANCOUVER—Cooler weather with a
little rain and strong openers at several
theatres made for a much brighter boxoffice
picture. Big first weeks were recorded by
"The Boatniks," Strand; "Beneath the Planet
of the Apes," Orpheum, and "The Hawaiians,"
Vogue. Still rolling along at a good
clip were "M*A*S'H," Park; "Airport,"
Odeon, and "Woodstock," Downtown.
Cinema I, Denman Place The Strawberry
Statement (MGM)
Very Good
Coronet Getting Straight (Col) Good
Downtown Woodstock (WB), 7th wk Very Good
Hylond A Nun at the Crossroads (Univ) . . . .Average
Odeon Airport (Univ), 14th wk Very Good
Orpheum Beneath the Planet of the Apes
(20th-Fox) Very Good
Park—M*A*S*H (20th-Fox), 14th wk Very Good
Stanley Brotherly Love (MGM) Average
Strand The Boatniks (Emp)
Very Good
Studio Ned Kell^ (UA)
Very Good
Vogue The Howoiians (UA) Excellent
ADFILMS LIMITED
110 CHURCH ST., TORONTO 1, ONT.—TEL. 368-8068
368-8986
merchandising through theatre motion picture advertising
Fred T.
Stinson President
BOXOmCE :: July 20, 1970 K-9

Boxoffices Half Century Saluted
By Theatre Managers of Ottawa
By W. M. GLADISH
OTTAWA—From the Capital City of
Canada, the Ottawa Theatre Managers Ass'n
heartily salutes Ben Shlyen, editor-in-chief
and publisher, and Boxoffice on the happy
occasion of their dual 50th anniversary observance,
which is something of a climax
for half-century features.
Ottawa has seen the 50th anniversary of
its largest theatre, the Capitol, now being
replaced by a complex; the celebration of
Famous Players Canadian Corp. for its 50th
year, and now the plaudits for Ben Shlyen
and his worthy publication, which serves
film {>ersonnel across the country.
Common ground is reached in every conversation
with a local exhibitor with the
mention of Boxoffice, which indicates
practically unanimous approval by showmen
for its guidance in management and its
informative quality. All this is endorsed by
such leading theatremen as Ernie Warren,
district supervisor of Twinex Theatres and
manager of the double Elgins; Jack R.
Critchley, now manager of the Famous
Players Regent and president of the Ottawa
Managers Ass'n; Doug M. Finder, resourceful
manager of the Rideau and an MPTA
past president, and Bruce Holden, manager
of the downtown Odeon Mall, to name a
few personalities.
Warren for years has regarded Boxoffice
as a medium through which he can know
what's going on almost everywhere. Critchley
has the same word for the publication.
Finder says he could not do without the
magazine each week. Holden gives close attention
to the Showmandiser section, because
of his promotional activities, and
so on down the line.
Boxoffice has general approval in Ottawa
because of its comprehensive makeup,
undoubtedly due to the long, personal experience
of publisher Ben Shlyen. There is
something for everyone, according to local
comment, from Shlyen's timely front editorial
and through the pages, with particular
interest for the Canadian news section,
which is found nowhere else.
Reference should be made to Arch Jolley,
who served for many years as executive
secretary of the Ontario Motion Picture
Theatres Ass'n, until his retirement not long
ago. He indicated the value of Boxoffice
by keeping a stack of weekly issues in his
office for constant reference. It happens
that various managers do likewise.
One of the veterans with lengthy associations
with the trade magazine is Bill Gladish,
Ottawa correspondent, whose news
writings have appeared regularly in the
Canadian columns since 'way back in the
1930s and who shares in celebrating the
longevity of Boxoffice with a happy regard
for publisher Shlyen and his friendly headoffice
staff. Long may he reign!
Warner Bros.' "Klute" is a contemporary
mystery in which love and perversity share
the action.
ASTRAL FILMS LTD.
Canadian Distributor of
American International Pictures
JERRY H. SOLWAY- Chief Executive Officer
Toronto • Montreal * Vancouver • Calgary • Winnipeg
St. John
d^e^t
WbLe5
EstabliBhed 1906
A$ the Brantford, Ont. Thealorium We Greui to
PREMIER OPERATING CORP. LTD.
NOV/ OPERATING 60 THEATRES IN CANADA
215 Victoria St. 2 BARRY ALLEN, President Toronto, Ont.
Saint John's First
Movie Began in '06
SAINT JOHN—The Saint John, N.B.,
Opera House was one of the many Maritime
theatres that had movies as
part of the program
from the time, in 1896, when they
were first projected in America with the
Edison Vitascope on a screen in Koster &
Bial's Music Hall in New York City.
There was no regular motion picture theatre
until D. R. Jack opened the Biograph in
a converted store on Charlotte Street in
1906. Soon after, the Bennett Amusement
Co. of London, Ont., opened the Unique almost
adjacent to the Biograph. The third
theatre was the Bijou Dream on Union
Street, opened by a man named Mills, whose
family toured with him with a dog-and-pony
troupe.
Mills had no luck. A fire in the theatre
burned a film that belonged to L. Ernest
Ouimet, who had opened the first successful
theatre in Montreal Jan. 1, 1906, and for
the $100 involved, Ouimet, who had opened
an exchange for the marketing of pictures
to theatres, took over the Bijou Dream. He
sent Edward Auger, who, until his death
some years ago, was one of the Radio Corp.
of America's top executives, to manage the
theatre. He also opened exchange offices in
the
building.
Bennetts Build Circuit
The Bennetts, who had opened the second
house, the Unique, built up a large circuit
between 1906 and 1909. They then sold
their holdings to try South America for
movies and lost everything.
James Moore, a theatrical man from Portland,
Me., converted the Mechanic's Institute
to a vaudeville house in the fall of 1906
and, later, after F. Guy Bradford had come
from Montreal to manage it, the name was
changed to Keith's, which was the source
of its acts. At this time, the place was refurbished.
About April 1, 1907, the vaudevillepictures
policy was dropped in
favor of pictures,
exclusively. Renamed the Nickel Theatre,
the house was Saint John's first de luxe
cinema.
Came to Canada in 1900
Bradford, who was a pioneer film man,
had brought his equipment with him, probably
anticipating the swing to movies. He
was a film pioneer, having been brought to
Canada in 1900 as manager of a London
Bioscope Co. camera crew. The Canadian
Pacific Railway arranged with Charles Urban,
an Edison representative in London, to
send the crew to photograph Canada in the
summer.
The films, ;is the "Living Canada" series,
were shown in English halls to attract immigrants.
Bradford remained in Canada, giving
showings of the CPR footage in Canadian
cities and touring with other early
films, such as "Our Navy." After managing
the Nickel for three months, at which time
he was succeeded by Walter Golding. Bradford
opened theatres in the Maritimes,
among them Alexandria Hall at Sydney, and
also distributed films.
In 1907 D. R. Jack built the first cinema
K-10 BOXOFnCE :: July 20, 1970

structure, as such, in Saint John, the 300-
seat Bijou on Union Street, and more places
opened there as movies grew in popularity.
Frank Stanton opened the Cedars in the old
Union Hall on Main Street, later the Star.
Art Munday opened the Happy Half-Hour
in the St. Andrew's Rink. Next came the
Princess in Berryman's Hall, Princess Street
—later the Lyric and the Venetian Gardens.
The Everyday Club failed and its quarters
became a movie show, passing through the
hands of Charles Kerr, Bert Anderson, Fred
Selby and, finally, under Fred Trifts' management,
it turned into a success as the Gem.
Trifts offered movies in the St. Andrew's
Rink and operated the Unique, Halifax.
The Gem was destroyed by fire in 1915 and
Trifts was in the taxi business until he was
found murdered one morning.
The Mills family had opened the first
movie houses in Amherst, Truro, Windsor
and other communities. Early Moncton exhibitors
were Walter Davidson, Fred Winter
and Sandy Torrie. S. L. Kerr opened the
first Yarmouth house in 1907 and this became
the cornerstone of the F. G. Spencer
circuit, still the leader in the Maritimes.
James E. McHarrigle opened PEI's first
regular movie show in the Market Hall,
Charlottetown. Other pioneers were Tobin
& Boyne in Amherst, Charles Allen in Amherst,
Warren Smith and N. W. Mason in
New Glasgow and Liverpool, Bert Gravenstock
in Pictou, Percy Sayce in North Sydney,
Jack Bustin in Windsor, N. V. Gastonguay
and Walter Slip in Halifax, Charles
Staples in Fredericton, R. J. Macadam in
Sydney, H. R. Isern in Springhill, Peter
Leger in Bathurst and L. G. Babineau in
Chatham. J. P. Kiely took over from Bradford,
with whom he had worked in a number
of places, at the Nickel, St. John's, Nfld.
There have been some efforts to make
feature films in the Maritimes. "Evangeline"
and "Mariner's Compass" were produced in
Halifax in 1914 by the Canadian Bioscope
Co. and about that time Ernest Shipman,
an American who worked with local financing,
made "Blue Waters" as one of a number
of feature films he produced in various
parts of Canada. In 1931 the Labrador Film
Co. made "The Viking," a story about Newfoundland
produced by J. D. Williams and
aimed at raising funds for the Grenfell
Foundation.
The Maritimes also have contributed people
to Hollywood. Larry Semon, David
Manners and Ruby Keeler came from Halifax;
Walter Pidgeon and Donald Sutherland,
producer Louis B. Mayer and director Jack
Cummings from Saint John; producer-actor
Wallace MacDonald from Mulgrave, N.S.,
and George Cleveland, the grandfather of
the Lassie TV series, from Sydney, N.S.
For The
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Many Distinguished Names Make Up
Roll of Exhibitors in Maritimes
By KAY RYAN
SAINT JOHN—Harkening back to the
early days of the movie industry in the
Maritimes, we recall such outstanding Saint
John showmen as: W. H. Golding, F. G.
Spencer, Mitchell Bernstein, Joshua Lieberman,
A. I. Garson, L. A. Sprague, S. A.
Babb, P. J. Hogan, J. M. Franklin, Miss M.
I. Malloy and William Metz.
Also, W. W. O. Fenety, Fredericton, N.B.;
Jack Butler and F. W. Winter, Moncton,
N.B.; Dan MacDonald and Edward Lynn,
Sydney, N.S.; Bruce Yeo, Montague, P.E.I.;
Harold Gaudet, Summerside, P.E.I.; Mrs.
Jennie McLaughlin, Newcastle, N.B.; L. G.
Babineau, Chatham, N.B.; Peter Leger,
Bathurst, N.B.; Cragg & Eraser and A. A.
Fielding, Bridgewater, N.S.; A. J. Mason,
Springhill, N.S.; Charles Staples, St. Stephen,
N.B.; Thomas O'Rourke, Minto, N.B.; L. R.
Acker, Myer Herschorn and Malcolm
Walker, Halifax, N.S.; Fred Gregor, New
Waterford, N.S.; Lou Wener, Glace Bay,
N.S., and Jack Kiely, Newfoundland.
Several 'Old timers' Active
These are only a few of the "oldtimers,"
some of whom are still active in the industry.
Through the years, some of these exhibitors,
having had great response at the boxoffice
with certain pictures, would play the
pictures to a new audience years later. Lou
Wener of Glace Bay has found one picture
very popular in his area. He recently has
shown "Imitation of Life" for the 17th time
in 17 years.
Humorous exhibitors in the Maritimes
during this era included Myer Herschorn,
who sent that famous telegram to one of the
distributors in Saint John, which read: "Film
received, please send sprocket holes."
We recall, on different occasions, when
Jack Kiely of Newfoundland would get the
local authorities to condemn a picture which
he had under contract and did not wish to
play-
In distribution, we can recall such names
as: Reginald March, Abe Smith, Gerry Hoyt.
Lou McKenzie, Ernest Whelpley, Herman
McArthur, Ralph Thorne and Eric Golding.
Keith-Albee in Saint John
The Saint John, N.B., Theatre was opened
in 1913 by Keith-Albee of New York under
the managership of Walter Golding. Such
personalities as: Sir Harry Lauder, Sir Martin
Harvey, Gracie Fields, George Fornby,
the Famous Dumb Belles and several European
opera companies appeared in this theatre.
Les Sprague has succeeded James Whitebone
as head of the regional lATSE.
Sprague at one time operated a theatre
equipment office and, in addition, operated
theatres in St. George and Lancaster, N.B.
He made a Maritime tour for Mitchell Bernstein
and Joshua Lieberman with one of the
first "talkies."
Since the advent of TV and other outside
entertainments, there was a considerable
drop in theatre admission, which can be
cured only with good, solid, entertaining
films. Major changes in distribution have
taken place with staff reductions and with
some companies having just one representative
in the area for sales promotion. Bookings
are being arranged through the Montreal
offices. However, all the film libraries
still are located in the Saint John area for
the Maritime theatres. The shipping is being
taken care of by Victoria Shipping Services,
with Maurice Griffin as local manager.
Just recently the Franklin & Herschorn
circuit, operated by Mitchell Franklin and
Peter Herschorn, was purchased by Famous
Players Canadian Corp. The Spencer circuit
theatres, operated by Gerald R. Spencer and
Gordon F. Spencer, were purchased recently
by Frank Sobey. A number of smaller independent
theatres have changed ownership.
Forecasting the theatre business for the
future, of course, is a question mark; however,
from recent sales conventions of major
distributors, the trend appears to be
towards bigger and better pictures and more
of a variety for all.
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S^
BOXOFFICE :: July 20, 1970 K-Il

New Vancouver Partnership Placing
Emphasis on Contacts With Patrons
By JIMMIE DAVIE
VANCOUVER—While industry tradepapers
and other entertainment media are
heralding the coming of the computerized,
automated theatre, three young Vancouver
men, all in their late '20s—Terry Loychuk,
Wally Robinson and Lee Kinnie—have
opened a new theatrical venture on Granville
Street using basic showmanship and
personal involvement with the patron as the
keynote selling policy. The locale for this
venture is the Colonial, the oldest theatre
in Vancouver, situated about two blocks
from theatre row.
Stretching across the marquee, inscribed
Congratulations
On Your 50th
Anniversary
Odeon Morfon
Theatres,
Ltd.
364 Smith St.
Winnipeg L Mem.,
Canada
Very Best Wishes
to BOXOFFICE
on its
50th Anniversary
THE THEATRE OWNERS
ASSOCIATION OF MANITOBA
in the bright, gold lettering associated with
old circus posters, are the words "'MAGIC
THEATRE." Above is a brick-surrounded,
circular, stained-glass window spelling the
mysterious legend, Kinemacolor. No neon
sign—they just didn't have the money to
reactivate it.
Terry Loychuk, seated in the office of the
theatre, which was constructed before
World War I, said, "Our whole aim is to
provide good family entertainment in as
nice an atmosphere as possible." This they
have been doing since late in January, presenting
a varied combination of film classics
of both the sound and silent era (the Marx
Brothers, Laurel and Hardy, Buster Keaton,
"East of Eden," "Vera Cruz," "Lord of the
Flies" and, coming up, "For Whom the
Bells Toll" and "Ninotchka"). Also presented
are children's matinees and a modernized
version of vaudeville. Plans for this
summer include an arrangement with the
Vancouver Park Board to have children
taking part in a summer youth program
come to the theatre for Saturday matinees.
Redecorating of the theatre, which was
done in late March and early April, was
largely a do-it-yourself affair but all necessary
structural work was done by qualified
tradesmen.
Inside floors were cleaned, walls painted
and new screen, sound system, emergency
lighting, 250 new seats and new washrooms
were installed to provide family entertainment
in clean, comfortable surroundings.
Said Loychuk, "Although it hasn't had
three acts devoted to vaudeville's history
and the fourth to an actual vaudeville show.
Booked for August is The Gallimaufry, a
local stage group which has played the
Queen Elizabeth Playhouse, all sandwiched
in between the regular screen fare. A unique
twist is that, Monday night, the price of
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admission to whatever is scheduled is "a
bit of food"—a can of food, a loaf of bread,
cookies, eggs, anything edible. This is to
help with the feed-ins for the transient
youth plugging the city during the summer.
Total cost of all the renovations was
$15,000, which includes a 1930s type jukebox,
complete with whirling lights and 78
r.p.m. records. Advertising is limited to a
one-inch slug in the Vancouver Sun; a calendar
of coming events in the lobby and,
just this month, a booklet-type program plus
a generous outlay of genuine friendship
with the customers, which has brought
weekend houses up from the opening-night
100 to a consistent 300-plus.
VANCOUVER
(Continued from page K-9)
larwise, anything grossed by any other attraction
in the city during the last year.
Columbia Pictures reports a couple of
outstanding grosses on "Bob & Carol & Ted
& Alice." It was very strong in Powell River,
in spite of the town being closed by strikes,
and was excellent in the Royal Trail.
Rely Rickard, wife June and son Danny
are away from Warners for annual holidays
•—camping, no doubt, as Roly introduces
his son to the intricacies of tying a dry (or
maybe a wet) fly . . . Barbara Grey of
Famous Players' head office also is holidaying.
Hector Ross, president of Canfilms, visited
the local office and then went to Vic-
(Wia for the day with Doug Isman.
all that much chance to develop, one thing
^'^ The death of Sieve Allen, Odeon Duncan
we really want to get working on is the manager, saddened the local industry. Steve
vaudeville angle. We don't want anyone gd^,* y had been with the company since 1953,
ting the wrong idea. This isn't old vaudeS when he broke in as assistant manager at
ville we're presenting, it's new people arouni^i the Odeon Victoria. He was manager at
town and as zany as possible, like the Mane Odeon Trail for several years, then transferred
to Odeon Duncan. Allen is survived
Brothers but modern. We're certainly not
booking any rock bands. They're out now by his wife Margaret, sons and daughters.
and it'd kill us deader than anything. Those attending the funeral in Duncan were
"In the planning is a four-act production, Odeon Western division manager Gerry
Sutherland, Jack Armstrong, Bob Kelly,
Frank Marshall and Johnny Bernard.
Jim Margellos flew into town to take
same pictures of a house in West Vancouver.
It's where Robert Altman will make his
home while he shoots his next film, "The
Presbyterian Church Wager." Depending on
how Mrs. Altman likes this city, this probably
will be her husband's permanent base
for future film work. There is, he says, no
longer any need for him to live in Los
Angeles . . . Meanwhile, Mike Nichols has
leased the Puttkmaer place at Gleneagles
. . . Jim Margellos also has leased a beachfront
cottage near Dunderave . . . Warren
Beatty and Julie Christie, who are set for
Nichoi's "Carnal Knowledge," also are set
to take over the award-winning David Graham
home at Whytccliffe, which is just
across the way from James Clavell's West
Vancouver location. A local wag suggests
that the city's name be changed to "Beverly
Hills North."
K-12 BOXOFTICE :: July 20, 1970

Cofii:^uo&9K, • tauU>Ma^ • Cottceddieftji. • /wc^u&mutc^
JULY 20, 1970
The 70-foot-wide Dimension- 1 50 screen dominates the auditorium of United Artists Theatre
Circuit's Cinema 150 in Colorado Springs. House has domed roof, continental seating. Page 4.
featuring
Screen
Presentation

. . blending
'^We created
a theatre ^rith Jerry Le^vis/'
When Jerry Lewis' Network Cinema Corporation started planning for
hundreds of Jerry Lewis mini cinemas all over the country, they
naturally turned to NTS for equipment. After all, what's a few hundred
theatres to a company that has equipped many thousands? Jerry's
requirements were tough. But NTS came up with a perfect theatre
package—simple to operate, efficient, problem-free automatic programming,
minimum maintenance, reliability, attractiveness, comfort,
durability . . . plus unbeatable value. Simplex 35mm projectors, of
course. As well as PEC 1000 automation control, American Seating
chairs with Alexander Smith carpeting . Jerry's unique
ideas with the tried-and-trues that exhibitors can depend on. You see
. . . Jerry Lewis is using quality to help achieve quantity. For a few
carbons, or a few hundred projection booths, you'll get your best deal
at National Theatre Supply.
National Theatre Supply Division of National Screen Service Corp., 1600 Broadway. New York 10019 Branches coast to coast
2 Th» MODERN THEATRE SECTION

I
JULY 2 0, 1970
I 1^ rtrfV f^A-k-f
I MOBBRM
o n t
n
t
^
HE LATEST IN PROJECTION technique
and screen presentation are available
to moviegoers at United Artists Theatre Circuit's
Cinema 150 Theatre in Colorado
Springs. One of the newest in a lengthening
list of Dimension 150 theatres, the domed
house has a Continental-style auditorium
and a seating capacity of 750. The projection
system allows for the presentation of
motion pictures in all ratios, and is complemented
by the deeply curved floor-to-ceiling,
wall-to-wall screen which can reflect an
image with dimensions aporoaching the normal
human peripheral field of vision. Page 4.
NGC Theatre Corp.'s new Century 21
Theatre in Springfield, Mo., is that town's
first new major motion picture theatre in
some two decades. The projection booth,
equipped by National Theatre Supply division
of National Screen Service, has Simplex
equipment, including Simplex XL 35mm
projectors with Hughes Electronics xenon
lamps and CinemaScope anamorphic lenses.
Article begins on page 6.
According to Wesley Trout, exhibitors
and projectionists should make periodic
checks of each unit of projection and sound
equipment to insure maximum efficiency
in the performance of that unit. Many hints
for maintaining sound and projection equipment
are included in an article beginning
on page 10.
Harold Ashe, a frequent contributor, analyzes
the importance of business interruption
insurance in an article on page 19. According
to Ashe, a business interruption insurance
policy tailored to the needs of your
business will protect you from sustaining
additional losses following a casualty. These
indirect losses which are often uninsured
may aggregate far more than the direct
losses which are insured.
A report from the Western Regional Conference
of the National Ass'n of Concessionaires
begins on page 26. The conference,
which occupied two days of sessions, had
speakers from almost every branch of the
industry.
"The Showplace of the Nation," Radio
City Music Hall, recently completed the
installation of three new Simplex 35/70 projectors
and soundheads. Manufactured by
National Theatre Supply, the units can be
converted in a matter of seconds to project
either 35mm or 70mm prints. Page 29.
Cinema 150 Theatre in Colorado Springs Is One of the Newest
in a Lengthening List of Dimension 150 Houses 4
NGC Theatre Corp.'s Century 21 : Springfield, Mo.'s First Major
Motion Picture Theatre in Two Decades 6
Projection and Sound Equipment Should Receive Periodic Checks
to Insure Maximum Efficiency of Operation Wesley Trout 10
Business Interruption Insurance May Lessen Casualty Losses by
Offering Protection From Indirect Losses Harold J. Ashe 19
Future Problems and Opportunities Are Discussed at Western
Regional Conference of National Ass'n of Concessionaires 26
National Theatre Supply Installs New Projection Equipment in
Radio City Music Hall 29
Star Theatre, Covington, La., to Be Completely Remodeled and
Modernized 30
DEPARTMENTS:
^
Screen Presentation 4 Refreshment Service 26
Projection and Sound 10 Reader's Service Bureau 31
New Equipment, Developments 22 Advertisers' Index 31
ON THE COVER
About People and Product 32
The 70-foot-wide Dimension-150 screen dominates the auditorium
of United Artists Theatre Circuit's Cinema 150 in
Colorado Springs,
Colo. The ultramodern Cinema 150 is one of the country's newest
in a lengthening list of Dimension 150 theatres. Designed by San
Francisco architect Vincent Raney, the Cinema 150 has been described
as one of the most modern and luxurious installations in the
UATC chain. The domed theatre will provide the area's moviegoers
with the latest in projection technique and screen presentation in a
Continental-style auditorium seating 150.
THOMAS L. PATRICK, Monosing Editor
The MODERN THEATRE is o Douna-in section ouDlisnea eacn month in BOXQFFICE. Editorial
or generol Business corresDonaence snouio oe aaaressea to Associated Publications. Inc.. 825
Von Brunt Blvd.. Kansas City, Mo. 64124. Wesiev Trout. Tecnnicai Editor; Eastern Representotlve:
D. M. Mersereau. 1270 Sljcth Ave.. RocKeteller Center. New York, N. Y. 10020.

CINEMA 150 THEATRE
Evening view of the exterior of the ultramodern new Cinenw 150 Theatre in Colorado Springs makes an impressive sight.
United Artists Theatre Circuit's
ultramodern new Cinema 150 Theatre in
Colorado Springs, Colo., one of the country's
newest in a lengthening list of Dimension
150 theatres, was designed by San Francisco
architect Vincent Raney as one of the
most modern and luxurious installations in
the company's chain.
Located at Pike's Peak Boulevard and
Barnes Avenue, the Cinema 150 will provide
the area's moviegoers with the latest
in projection technique and screen presentation
as well as physical comfort in its spacious.
Continental-style auditorium. The
domed theatre has a total seating capacity
of 750.
Opening with an invitational premiere
showing of "Krakatoa, East of Java," exhibited
in the Dimension 150 process, the
theatre utilizes Dimension 150's all-purpose
projection system. The projection system
allows for the presentation of motion pictures
in all ratios, and is complemented by
the deeply curved floor-to-ceiling, wall-towall
screen which can reflect an image with
dimensions approaching the normal human
peripheral field of vision. The effect is one
of increased audience involvement and participation
in the on-screen action.
The projection system uses special lenses
which achieve a distortion-free image of a
quality which was rare in previous photographic
and exhibition systems.
The auditorium of the Cinema 150 features
generously spaced rocking chair seats
by Heywood-Wakefield, wall-to-wall carpeting
and Continental-style seating with no
center aisle. The clean, modern look of the
lobby tastefully complements the unique
dome structure housing the theatre.
The dome-style construction of the theatre
is one that is fast gaining in popularity.
General contractor for the new theatre was
Starkey Bros, of Little Rock, Ark., who used
the new arch-rib design for the exterior.
Costs for the arch-rib design were found
to be comparatively lower than for other
Th* MODERN THEATRE SECTION

UATC Showcase,
Colorado Springs
structures, according to the architect. Much
economy was gained by the use of heavy
timbers which did not have to be fireproofed.
The wood beams are rated as fire
resistant for insurance purposes.
The effective dome shape is exposed on
the interior, which gives a feeling of spaciousness
that has been found to allow the
viewer to become totally engrossed in the
subject matter on the screen.
Further savings on labor costs during
construction were attained by the unusual
method of erection in which all of the
arches, half of the sheathing and half of the
roof sections were fabricated and sheathed
on the ground and erected in place by heavy
cranes.
The multi-faceted dome is built of 4x8
feet by IVs-inch pieces of plywood supported
by twenty 7Vixl6-inch glue-laminated
arches. The entire structural system can be
erected in place on a low concrete block
wall in just one day. The total area can be
enclosed in just five days, representing a
substantial time saving over conventional
methods of construction and erection.
The clean, modern look of the lobby of the Cinema 150 Theatre taste fully
complements the unique dome structure housing the theatre.
CREDITS:
Architect: Vincent Raney
Draperies: R. L. Grosh Studios
Film Handling Equipment: Neumade
General Contractor: Starkey Bros.
Lamps: Christie Xenon
Lenses: Kollmorgen; D-150
Lounger Seats: Heywood-Wakefield
Projectors: Norelco 35/70
Screen: Dimension 150
Sound: Ampex; D-150
Stage Equipment: Tru-Roll; D-150
Designed by Vincent Raney, the multi-faceted dome is
measuring 4x8 feet which are supported by 20 arches.
built of plywood sections
The dramatic dome shape of the
Cinema 150 Theatre is exposed on the
interior, left, which gives a feeling of
spaciousness that has been found to
allow the viewer to become totally
engrossed in the subject matter on the
screen. Continental seating, comfortably
spaced lounger chairs by Heywood-
Wakefield, and wall-to-wall carpeting
throughout the auditorium characterize
Cinema 150. The 70-foot-wide
Dimension-150 screen dominates the
auditorium. The carpeted projection
room at Cinema 150, right, is equipped
for the presentation of all picture sizes
and ratios utilizing the D-150 All-
Purpose Projection System. Equipment
includes Norelco 35/70 projectors.
Christie lamps and lenses by Kollmorgen
and D-150.
BOXOFFICE July 20, 1970

NGC's Century 21
CENTURY
THEATRE
The first
major motion picture theatre
built in Springfield, Mo., in two decades
mm OPENING
TOMORROW "M ASH
IWPEWSOIICHIUJIIIUA
NGC Theatre Corp.'s new 793-seat Century 21 Theatre, above, is located in the
Battlefield Mall Shopping Center in Springfield, Mo. The pylon reader panel
sign, left, features an attraction hoard which lowers to the ground to allow easy
changing of letters. The sign goes back up to nearly 40 feet above the ground
by the turn of a key. Built by Heath & Co., Los Angeles.
National General Theatre
Corp.'s new Century 21 Theatre in Springfield,
Mo., the first new major commercial
motion picture theatre to be constructed in
Sprinigfieid in some two decades, made its
debut on June 4.
The 793-seat theatre, located in the Battlefield
Mall Shopping Center, features a "yoyo"
easy-change pylon reader panel sign.
Classic feature of the attraction board is that
it comes down to the ground on steel cables
to allow letter changes and then goes back
up to nearly 40 feet high by just the turn
of a key. The sign was built by Heath and
Co. of Los Angeles.
Patrons entering the Century 21 Theatre
through the main east lobby doors are greeted
by an indoor boxoffice featuring a marble
counter topped by a newly developed
National Cash Register complex. The machine
prints and dispenses a fresh ticket for
each customer, in addition to automatically
delivering proper change for quick and easy
operation by the cashier.
Century 2rs lobby is laid out to allow
a spacious holding area near the ticket counter
for patrons awaiting the completion of
a show in progress. Exiting customers are
directed out a separate set of south doors,
assuring a smooth flow of traffic in and out
of the theatre at all times. The lobby features
tones of blue and gold, accented by
natural walnut ceiling beams and two polished
brass and crystal chandeliers.
A large, modern concession stand is one
of the focal points of the lobby. Items for
sale are attractively displayed in large, lighted
windows and the counter is designed to
facilitate rapid service. The snack bar, by
Sinicrope & Sons, Inc., utilizes International
Carbonic beverage dispensers, Tru-Temp
popcorn warmers. Server Sales butter dispenser,
Scotsman ice maker, Bally ice cream
cabinet, General Electric bun warmer, Connolly
grill. Whirlpool refrigerator, Schaefer
freezer, Smokeshop cigaret machine and a
National cash register.
Pleated front curtains in complementing
shades of green are featured in the screen
area of the Century 21. The Stellar chairs
Continued on page 8
Auditorium at Century 21 features a curved, seamless screen
measuring 50 feel in width and high-fidelity sound system.
Lobby is laid out to allow a spacious holding area near the
ticket counter for patrons awaiting completion of a show.
Th» MODERN THEATRE SECTION

. . and
Sit down . . . sit back .
let it happen. Sheer comfort.
That's American Seating's luxurious new "Lounger Chair".
This sure crowd - pleaser features exclusive torsion -bar
suspension—assures a super-comfortable floating action,
prevents the usual jiggling when the customer first sits
back. Maintenance is practically non-existent ... a boon
for your manager.
And there's something else that makes living-room comfort
a certainty—stylishly upholstered cushion spring backs,
and rich foam seats of serpentine spring construction. New
exclusive molded rigid urethane end standards add styling
and beauty—can be custom designed for your theatre.
Why not give your customers one more good reason to
come back—American Seating's new Lounger Chair. For
complete details write: American Seating Co., Dept. BO-720,
Grand Rapids, Mich. 4950Z
AMERICAN
« SEATIMG
lor the Environment ol Excellence
BOXOFHCE :: July 20. 1970

Century 21
Continued from page 6
by American Seating Co. are upholstered in
gold veiour and are set amid textured acoustical
wall panels.
The curved, seamless Walker Hi-Gain
sound screen is 50 feet in width and is adaptable
to all types of modern film displays.
The seating area is surrounded by the latest
in high-fidelity theatre sound systems.
A luxurious red carpet ushers patrons
down the two aisles of the auditorium. Sealing
the viewing area off from the noise of
the front lobby are special soundproof swinging
doors, plus a foyer area designed to
further reduce the travel of the sound.
The projection booth, equipped by National
Theatre Supply division of National
Screen Service has Simplex equipment, including
Simplex XL 35mm projectors with
Hughes Electronics xenon lamps and CinemaScope
anamorphic lenses.
The Century 21 opened with Chill Wills,
Hollywood's "ambassador of good will," on
hand to greet the public, civic and business
leaders and theatre officials attending the
debut.
Wills arrived a few days earlier for preliminaries
to the opening, which included
meeting with newsmen and appearing on
numerous television and radio shows, as
well as walking around downtown streets to
greet the public.
William H. Thedford, NGC Theatre
Corp. vice president and director of theatre
operations, and Pete Latsis, director of publicity,
were in from Los Angeles to officiate
at the ribbon-cutting ceremonies. Other theatre
officials present included George L
Hunter, city manager for NGC Theatres;
Bill Hopper, manager of the new Century
21 Theatre; Jack McGee, Denver, division
manager, and Joe Ruddick, district manager.
CREDITS:
Architect: MBA ENGINEERS
Beverage Dispensers: International
Carbonic
Bun Warmer: General Electric
Butter Dispenser: Sever Sales
Cash Register: National Cash Register
Changeable Letters: Bevelite
Cigaret Machine: Smokeshop
Concession Stand: Sinicrope & Sons
Contractor: Bramen Construction Co.
Decorator: John Tartaglia
Film Handling Equipment: Goldberg;
Neumade
Freezer: Schaefer
Century 21 was equipped by National Theatre Supply,
Grill: Connolly
Ice Cream Cabinet: Ballv
Ice Maker: Scotsman
Lamps: Strong
Lenses: Cinemascope; Kollmoroen
Popcorn Warmers: Tru-Temp
Projectors: Simplex
Public Address System: Bogan
Rectifiers: Hughes
Reflectors: Strong
Refrigerator: Whirlpool
Screen: Walker
Seating: American Seating Co.
Speakers: Altec
Spotlight: Strong
Tape Deck: Ampex
has Simplex equipment,
including Simplex XL 35mm projectors with Hughes Electronics xenon lamps.
Patrons entering through east lobby doors are greeted by an
indoor boxoffice utilizing new National Cash Register complex.
Concession stand items are attractively displayed in large
lighted windows. Stand is by Sinicrope & Sons.
8 The MODERN THEATRE SECTION

Model 22312
HOT-SHOT HEATER,
the proven cool weather
money-maker. U/L and
C.S.A. listed models.
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It takes real
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when the temperature
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'^
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EPRAD HOT-SHOr HEATERS, that is !
Do chilly Spring and Fall
nights
put frigid digits on your cash register?
Very likely, unless you cater
to the arctic crowd. Most patrons
are creatures of comfort, so it's
"Goodbye Charlie" when the
weather's frosty.
But not with Eprad Hot-Shot
heaters on the job! They keep
customers comfortable because
they heat quicker ... circulate
more heat faster than any other
in-car heater available. That's why
more Hot-Shots are in drive-ins
than any other kind.
In fact, nine out of ten heater
installations made nation-wide in
the last five years have been with
our plans and equipment.
Most drive-ins double their
yearly gross by adding Hot-Shot
heaters to 40-60% of their lots. So
why don't you install Hot-Shots
and enjoy Summer-like audiences
on those cool Spring and Fall
nights. For complete details, call
your Eprad dealer, or write to us.
We provide installation plans and
bills of materials free.
Sold Internationally Thru Theatre Supply Dealers
F7
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incorporated
BOX 4712«TOLEDO, OHIO 43620* (419) 243-8106
Heaters • Speakers • Junction Boxes • Programatic Automation • Sound and Casli Control Systems.
BOXOFnCE :: July 20, 1970

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Custom Towers Enable You to Buy What You Need
Not What Is in Stock—And They Cost No More.
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OF BOTH XENON
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Strong Electric, the only manufacturer of both
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offered all that is new in projection
lamps and all
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and worthy of the consideration of
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exhibitors. There is a type and
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THE NEW STRONG X-60
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strong also offers four lower wattage Xenon lamps. All
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tfieatre booth automation is adopted.
STRONG FUTURA ARC LAMPS
FOR TOP LIGHT OUTPUT FOR LARGEST
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The Strong Futura II, equipped with automatic crater positioning
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SEE YOUR STRONG DEALER OR
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UNION MADE IN U.S.A.
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THE ^tlnn^
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11 City Park Ave. P.O. Box 1003 • Toledo, Ohio 43601
Phone (419) 248-3741
BOXOmCE :: July 20. 1970 11

.
.
P.S....FORTHE
YOUNG AT
HEARn
actually we're a
young company
with old
ideas
we believe a
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be built to last,
and last and last.
For
Projected
Information — Write
SOUND Inc.
Plainfield, Indiono
MANUFACTURER AND DIRECT SUPPLIER OF
In-A-Car Speakers • Junction Boxes
Component Parts For All Speoken
SOUND AND PROJEQION EFFICIENCY
Continued from paf;e 10
voltages and poor-quality sound output in
either tube- or transistor-type amplifiers.
For an example, let us take voltages for a
6L6 output tube: plate calls for 300 volts,
grid 20.4 volts and heater 6.3 volts, using
1,000 ohms-per-volt meter. In older amplifiers,
use multimeter 1,000 ohms-per-volt:
with later types of amplifiers you should
use 20,000 ohms-per-volt multimeter for accurate
readings. This sensitivity meter draws
very little current and will not load the circuit
when a test is made for determining the
voltages. A special high-quality multimeter
should be used when testing transistor amplifiers
and transistors, of course. You must
use care when checking transistors, as they
are easily damaged. You can use a tube
manual when voltages are not known and
cannot always be obtained from the manufacturer,
but in most cases you will find
manufacturers very cooperative.
Point-to-Point Technique
Many technicians use the point-to-point
voltage trouble-shooting technique and "circuit
disturbance" tests for quickly locating
trouble in amplifiers. In any audio amplifier
where you find incorrect voltage, you have
a "stage" that is not working correctly,
generally causing distortion or loss of volume,
etc. We know that trouble occurs in
theatre amplifiers and pre-amplifiers because
a transistor, tube, capacitor, resistor or
choke has become defective. In some cases
it is not receiving sufficient voltage, etc.
You can check a "shorted" capacitor or defective
resistor with your ohmmeter and
make replacement with an exact duplicate.
Power transformer and power tube or tubes
should always be checked first to see if the
power supply is furnishing the correct voltages
required, of course. Filter capacitors
are often sources of trouble in the power
O&'OCS £>S>£»aD a

SUPERIOR is the word for
Gdkcytafti SUPER CORE-LITE a#tc/
SUPER CINEX CARBON ARC PRO-
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^OUCUdA^^ Othey cost less to buy ©they cost
^6000 or 6500 wafts
when burned at rated
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within conditions of
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LESS TO OPERATE ©THE SCREEN LIGHT
IS CONSTANT AND DOES NOT DETERIO-
RATE ©THE SCREEN LIGHT IS PURE WHITE
© THE SCREEN IS EVENLY LIGHTED
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Union made by
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SUPER CORE-LITE and SUPER-CINEX carbon arc projection lamps and
12 phase heavy duty rectifiers are UNDERWRITERS LABORATORIES, INC.
listed for safety to personnel and property and carry the UL LABEL
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NO MANUFACTURER OF XENON LAMPS OR XENON RECTIFIERS
CAN ^/l/UZhMltdAm
""AKE THAT STATEMENT!
SOLD EVERYWHERE IN THE UNITED STATES BY LEADING AUTHORIZED THEATRE SUPPLY DEALERS
C.S.ASHCRAFT MANUFACTURING CO., INC. ^S
36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY, NEW YORK
"^'^^JL
BOXOFHCE :: July 20, 1970 13

\
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1
PROJECTOR
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WE CAN SUPPLY
EVERY THEATRE NEED
EXCEPT THE
FILM AND
THE
AUDIENCE
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TP 70/35mm "IMPERIAL" Projectors
TP 70/35mm "CROWN Projectors
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TP Sound Systems
TP Xenon Lamps
•TP XENON LAMPHOUSES
Vertical & Horizontal Type
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14
8-X), QINZA-NISHI. CHUO-KU. TOKYO. JAPAN
SOUND AND PROJEaiON EFFICIENCY
Continued from page 12
not careful when working with amplifiers.
Turn off the amplifier when making resistance
tests of circuits and components,
and use insulated probes when checking
voltages with your multimeter, of course.
In most cases, it is a good idea to stand on
a rubber mat or insulated board of some
kind for safety.
to
NOTE: Before checking voltages, be sure
let the amplifier vacuum tubes warm up
for several minutes. This will give you a
better test on the tubes, components, etc.
Also, always warm up your tubes for at
least ten or 15 minues before starting the
show.
Proper Soldering of Connections
As we have stated in several previous
articles on maintenance of sound systems,
good electrical connections are a must if
you want trouble-free operation. A loose
connection is one that sometimes appears to
be properly made, but actually is not solid
due to poor soldering or not being screwed
down tight enough at a terminal panel. You
may have placed sufficient solder on the
connection, but the wire you soldered was
"cold" and solder would not adhere to it
properly. Maybe it is only a "rosin" connection
with not enough solder on the wire or
connection. There must be sufficient heat to
properly melt the solder but not enough to
damage a component. When making a connection
to a capacitor or resistor, hold the
wire with a long-nose plier. This will act as
a heat "sink" and protect the resistor or
capacitor from getting too much heat, but
still enough to make a firm connection.
Loose Connections
How to locate bad connections: Loose
soldered connections can usually be located
in
amplifier circuits by touching the various
soldered joints with a small orange stick that
can be bought at any drug store (amplifier
turned on). Now, with the amplifier monitor
turned half-way on, pressure with the wooden
orange stick on a suspected loose electrical
connection in the amplifier will produce
a crackling noise in the monitor and
this connection should be resoldered.
Wiggling a wire slightly
from side to side
will also help locate a poorly soldered joint.
When you resolder a joint, be sure to clean
the wire and the component or terminal so
that you will have a nice clean surface and
make a good electrical connection. Don't
use too much solder— just enough to make a
solid connection. Too much solder will set
up a high resistance and must be avoided in
amplifier circuits. Use rosin-core solder and
just enough heat to melt the solder so it will
stick.
On a service call we found the projectionist
having trouble with blowing a line fuse,
and he could not seem to track down the
trouble. We did a little checking of the
amplifiers and feed lines, but all okay here.
Next we checked the projector giving the
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The MODERN THEATRE SECTION

nections. A quick investigation showed a
shorted exciter lamp socket which caused
the fuse to blow whenever a changeover was
made on that projector. The trouble was
quickly cured by installation of a new exciter
lamp socket. We also discovered that
the leads to the lamps were soaked with oil
and connections to the terminal block and
lamp sockets were bad. New wires were installed
and the projectionist cautioned about
keeping oil out of the soundheads and overoiling
his projectors. When a wire heats it
will cause the insulation, in time, to come off
and cause a short.
Massey put it togeth^.
A new chair with a one-piece moulded plastic back.
The Polaris chair. Massey put a lot of thought into
the Polaris chair. To make it
just right.
They put it together with a one-piece back. Because
it's stronger. Looks better. Because they
could eliminate ugly seams and exposed screws
that snag clothing. And because there's no fold to
catch dust and candy wrappers.
They put it together with 2" of foam on the back
and a foam cushion over springs on the seat.
Because they knew it would sit better. Be more
comfortable. Hour after hour.
They put it together of moulded plastic. To keep
its beauty for a lifetime. To keep it from getting
scratched and marred in heavy day to day traffic.
They put it together to give you a chair that can
meet the public. Over and over again. Put it together
yourself. If it adds up. Write Massey and get
together with their new Polaris chair.
Unstable Amplifier Gain
Intermittently open cathode by-pass capacitors
are one of the most common causes
of unstable amplifier gain. They can be
located by observing the magnitude of the
gain change in db (count volume control
steps required to restore gain to normal,
then multiply by two), and when theatre is
not in operation, going through the amplifier
circuits one by one (each stage), opening capacitor
leads until you find one producing
the same gain is one method of checking for
defective by-pass capacitor. In order to
check a capacitor for defects, one lead of it
must be disconnected, of course.
The term "decibels" is used instead of
watt in determining the increase in the output
of an audio amplifier. The application
of decibels is to indicate a change of power.
Let us say, for example, that the power of a
vacuum tube driving a loudspeaker is delivering
one watt of power and is increased to
two watts. It is sometimes misleading to say
that the power has been increased by one
watt unless it is stated that the original level
was only one watt. Engineers and manufacturers
have found that a far more satisfactory
method is to state that "a rise of
three decibels" has occurred (see data in our
loose-leaf manual on sound systems). If you
keep your amplifiers in tip-top condition and
a test is run from time to time for power
level, you will not have any trouble in obtaining
sufficient volume for most prints, but
you should keep it clean, use good vacuum
tubes or transistors, have good electrical connections
and soundheads in good condition.
Volume is often cut down because of lack
of proper care, dirt or oil on sound lenses,
exciter lamps improperly focused, etc. Don't
"
expect high-quality sound output if you neglect
maintenance and fail to replace some
worn or defective part or component. Am-
Wk plifiers are listed as having a power output of
25, 50, 150 or 250 watts, according to the
Bsize and power needed for your particular
situation. This means it will deliver this
B much maximum power to speaker or speakers.
Never install a power amplifier that is
too small as it is best to have a little more
power than is required so you won't have to
run the volume control wide open on some
prints that have low recording.
Good test instruments are important when
testing voltages and resistances.
Don't use a
cheap ohmmeter for trouble-shooting—they
do not always give accurate readings as
they draw too much current, etc. A good
Continued on following page
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THE UNIVERSAL
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A product of LaVezzi Machine Works, Inc., specialists in the
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AVAILABLE THRU YOUR THEATRE EQUIPMENT DEALER
lO/
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4635 W. Lake St.. Chicago, III. 60644
BOXOrnCE :: July 20, 1970
15

I
own
—
18
Performing
42 years
of continuous
Theatre
Sound Service
^HHIL^^I^
and nobody even noticed
That's as it should be. Nobody should
notice RCA theatre sound service. It's
a local,
behind-the-scenes service,
planned to assure award-winning performances
from your optical and magnetic
sound systems, single or multiple
track, standard or wide screen.
You can keep your equipment rolling
best through the services of a local
RCA theatre service technician — as
thousands of other exhibitors do now.
Write or phone for details.
RCA Service Company
A Division of RCA
Technical Products Service
BIdg. 204-2, Camden, N. J. 08101
Phone: (609) 963^000
Ext. Py^12fl
SOUND AND PROJECTION
EFFICIENCY
Continued from preceding page
test instrument is a must when checking
circuits and transistor amplifiers. Poor instruments
may damage your amplifier. Next,
a good voltmeter is necessary for checking
your piower supply. High-resistance headphones
are excellent for checking stage-tostage
of your sound system and amplifiers
because you can better hear any sound
defect in the output and correct it. You must
always use a long, insulated probe when
using headphones.
An output meter is very useful when
checking the focus of sound lenses as you
can obtain a more accurate focus and this
will mean high-quality sound output. It is
also excellent for running transmission tests
on your sound system. For protection, keep
your instruments in a case or parts cabinet
when not in use.
Many, many projectionists service their
sound equipment. It is therefore important
to become familar with all the components
and circuits in the power, preamplifiers
and the power pack. Most sound
equipment is split up into several units
power amplifier, pre-amplifiers, monitor,
power supply, speakers and crossovers. You
should thoroughly understand the function
of each unit as this will help you in troubleshooting
more easily and quickly. When
obtainable, you should have schematics and
drawings of your equipment. In our looseleaf
manual you will find many schematics,
and in our monthly bulletins we publish
additional schematics, but keep in mind we
supply these only when published in our
bulletin and manual, and they are not sold
separately. We endeavor to cover all makes
of sound systems, new and old.
It is not our idea to try to make you a
sound engineer—it takes years of study and
practical experience to become an expert.
You can, however, do considerable service
work and trace down trouble and make replacement
of parts and components with
our instructions in this department and in
our manual, and you can work with your
sound engineer if you have this service, plus
keep your projection and sound equipment
in better operating condition and avoid
trouble. Or, you can do nearly all of your
sound and projection service yourself if you
follow our advice.
Common troubles in speakers: Speakers
generally give years of service with very
little maintenance except for an occasional
check on electrical connections. Briefly, the
most common troubles occurring in theatre
speakers are: opens in voice or field coils;
grounded field coil; loose connections at
speaker terminals, and voice coil off center,
rubbing on or against the sides of the pole
pieces. Hum is caused by: poor filtering in
power supply, if not a permanent magnet
type; faulty crossover; cable plugs not making
good contact when cables are used backstage;
shorts in line, and poor transmission
line from amplifier to speakers. Make tests
with an ohmmeter with the system turned
off. Keep speakers free of dust and dirt
accumulations. Keep bolts or screws tight.
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Heywood-Wakefield's 1000 series theater
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Heywood-Wakefield seating is the comfortable
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And it's engineered for easy maintenance,
too. Our new 1000 series seating offers
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be varied from row to row,
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Coil spring seats and padded"
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Menominee
Michigan
Th» MODERN THEATRE SECTION

Often a cause of poor or low sound reproduction
is the mismatching of speakers
to the amplifier impedance, or mismatching
when connecting the crossover to the output
transformer of the amplifier. Speaker systems,
for perfect sound reproduction, should
always be carefully matched in order to obtain
clear, crisp sound. Low volume can
also be traced to impedance matching.
In order to obtain high fidelity sound reproduction,
use a two-way speaker system
with a suitable crossover and a low frequency
speaker with a suitable baffle for
faithfully reproducing the lows, and a multicellular,
horn-type high-frequency speaker.
New types of high-frequency design really
give you the reproduction of high frequencies
needed for perfect reproduction from
your system, and the low frequency gives
the lows needed to give quality to music and
male voices. Quality reproduction draws
more realistic output from your system,
provided, of course, your amplifier or amplifiers
and soundheads are in good condition
and properly adjusted with test films. There
is no excuse today for poor sound reproduction.
Give your patrons the best sound and
projection, and they will come back.
Speakers play a very important part in
the theatre sound system. If your theatre is
not equipped with a high-quality loud-
.speaker system, do not expect to have high
fidelity sound reproduction, even though you
may have a modern transistor amplifier
and late model soundheads. Moreover, the
speakers must be properly installed and positioned
behind the screen in order to obtain
satisfactory coverage to the entire seating
area.
Most all installations of loudspeakers are
of the PM (permanent mag.) type, and
about the only trouble you will encounter
with this type of speaker would be a rare
case of loss of magnetism, either through
age or through the fact that someone has
disassembled the yoke or magnetic circuit
and thus caused the loss of magnetism. If
this does happen, the speaker will not operate
properly and there will be practically
no sound output. It can be re-magnetized,
but it is best to secure a loaner and send
your speaker into the factory for repairs.
Once repaired, the speaker will operate
again as good as a new one.
After amplifiers have been in operation
for a long time, they usually require replacement
of some component in order to
keep the quality of the output up to par.
In many cases, neglect of proper maintenance
will result in loss of low or high
frequencies. Let us take, for an example,
[^electrolytic capacitors. After long use, elecrolytic
filters and by-pass capacitors may
eed replacing because they have become
efective. Capacitors, as you may know,
lay be checked for capacity, power factor
iind leakage with a suitable testing device
fohmmeter or capacitor checker), or by substitution
of the unit with one known to be
satisfactory condition. When checking a
apacitor, one side must be disconnected for
'
an accurate check, of course.
Distortion or noise in the system: Leaking
plate to grid coupling capacitors is often
Continued on following page
patented
REPLACEMENT WTS
available ior
makes ot
alt
speakers
mmm
to convert them to
sound
EXCLUSIVELY
MANUFACTURED
BY...
CUT-OFF
II
YOU DON'T HAVE TO lOOK
ANY FURTHER
IS AT YOUR SERVICE
Let our two decades of experience with the following
listed proiection arc equipment save you money.
We con rebuild and return these lomphouses or their
burner mechanisms to new and perfect operoting condition.
Super Cinex, Super Power, Dyn-Arc, Super High,
Cinex, Wide-Arc, Cinex Special, Cinex & others.
Older Models can be updated with latest modifications.
Quolity precision replacement parts used. Equipment
thoroughly tested for perfect operation.
^OR INFORMATION WRITE:
ARCAL THEATRE
atented
UTOMATIC
SOUND
CUT-OFF
SPEAKERS...
Patent No. 3484552
Stop neighbors' complaints with
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Sound automatically cuts off as
speaker is replaced in junction
box or speaker basket. Economical
and trouble free. New, exclusive
design prevents damage to
amplifier and requires no conversion.
• 6 ft.
neoprene speaker cord
• No mechanical parts to maintain
• Knurled shaft volume control
DRIVE-IN "^^a?^
MFG. CO., INC.
PRODUCTS INC.
709 North Stti Street • Kansas City, Kansas 66101
Area Code 913—FA 1-3978
arcal
For Water Cooled
Projection Arc Equipment
GARITY PLACE, FARMINGDALE, N. Y. 11735
Corrosion Resistont
Heavy Duty 10 Gal.
Polyethylene Tank
EFFICIENT
Quiet Thermally
Protected A. C. Motor
Permanently Lubricated
Beorings
DEPENDABLE
Body and Pump of
Brass, Stainless Steel,
& Copper Construction
sS
BOXOFFICE :: July 20, 1970 17

Important
Drive -In
Hews for
Theatre
Operators!
The Revolutionary New
IN-CAR
REPELLENT
PROTECT YOUR
PATRONS, YOUR
BUSINESS AND
YOUR POCKETBOOK
WITH .«:. frst
SOUND AND PROJECTION
Continued from preceding page
EFFICIENCY
responsible for severe distortion or noise.
Of course, noise is often caused by a poor
connection (poorly soldered) and the remedy
is to immediately make a new connection
or resolder it. Dirt, too, is the cause of
noise, as is carbon dust allowed to collect
inside the amplifier onto the circuits and
components. At least once a month the interior
of the amplifiers should be very
thoroughly cleaned with a small paint brush
and a very clean rag. Carbon soot can
cause shorts if it is allowed to accumulate.
Keep your equipment clean and avoid
trouble. Take proper care of your sound system,
as it costs money to replace.
The proper care and lubrication of your
soundheads and motors is of extreme importance
for good sound reproduction. Keep the
interior and exterior of your soundheads
MEMBER
©s©
PIC
Corporation, 28-30 Confieid St., Orange, N.J. 07050
for Inquiries or Orders— Call Collect
201-673-2585
Warehouses Throughout United States and Canada
clean and keep oil out of the interior, as it
might run down into your sound lens, and
then you will have trouble. The sound lens
must be kept clean because a dirty lens surface
can cut down volume output and also
cause a loss of high and low frequencies.
Your sound lens should have special care
and should be cleaned every day before the
show. The exciter lamps should be kept
clean and be replaced if the filament starts
to sag or the glass envelope becomes blackened.
Always keep a spare exciter lamp
handy so you can make instant replacement
if one burns out. Keep the gear box filled
with proper lubrication.
Complete service to help you
make and save more money now
(Vrfwjv.- /nwiiv

Protection From Indirect Losses
Business Interruption Insurunce
Muy Lessen Cusuolty Losses
By HAROLD J. ASHE
I ou MAY HAVE a fire insurance
policy and feel secure, but, even if the insurance
is sufficient to protect you against
any direct loss, it may fall far short of your
needs and the cumulative subsequent losses
arising from the immediate loss.
If the disaster is serious enough to shut
down your theatre, you may never reopen.
Statistically, the chances of a business reopening
are slightly less than three out of
five. This is largely due to the indirect, less
obvious losses which aren't recognized until
after a fire or other casualty. Then it's too
late.
When a fire, storm, explosion or other
disaster interrupts a business, this triggers
other events which may be no less disastrous.
The indirect losses which are uninsured may
aggregate far more than the direct losses
insured.
Immediately after a major business casualty
occurs, profits stop. An owner's personal
withdrawals may cease. He and his
family may soon face personal difficulties
second only to the business disaster. Personal
commitments, many of which are longrange,
are tied to the anticipated profits
which fail to materialize.
Many business expenses will continue, regardless
of the business cessation. Interest
on loans must be met. Funds must be provided
to meet other obligations which, ordinarily,
would be paid out of business receipts.
Meantime, the business is saddled
with extraordinary expenses incident to
trying
to hasten the resumption of business.
These extraordinary expenses and additional
losses occur right at a time when valued
customers may start looking elsewhere,
establishing new patronage habits. By the
time the business is resumed, only a fraction
of the customer list may remain loyal.
This difficulty may be borne and, eventually,
be overcome. However, if this loss of customers—and
resulting lower gross receipts
—is in addition to uninsured losses arising
from business interruption, the burden may
be too much to bear.
The money derived from the insurance
on the physical property must be used to
erect a new building, if you own it, get new
fixtures and equipment, and replace inventory.
It cannot be diverted safely, even in
part, to your other business or personal
needs, pending business reopening. If it is
so used it may make reopening, even on a
Continued on following page
BOXOFFICE:
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Please enter my subscription to BOXOFFICE, 51
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Vi»Mi£
19

—
BUSINESS INTERRUPTION INSURANCE
Continued from preceding page
more moderate scale, impossible. This vise
in which casualty victims are held helps to
explain the failure to reopen many a business
after a major disaster.
The funds desperately needed to take
care of indirect losses are not likely to be
available through lending channels. A
burned-out business is not considered a
prime risk for a loan. Even if the insurance
is sufficient to restore the physical assets
destroyed it is still not a going business for
many months, if ever. Lenders recognize
this dilemma in rejecting such loan applications.
If you own your business building,
and it
is gutted by fire, or otherwise destroyed, it
may take seven or eight months or more
to replace it with a new structure. Meantime,
you might try to resume business in
makeshift rented quarters. This rent is an
additional cost because while the business
has an investment in a building (in the form
of insurance money) it does not have its use.
Meantime, you must scramble around
trying to meet expenses during a stoppage
of business. You may be obliged to let key
personnel look elsewhere for employment.
Yet, the success of your business, its past
and hoped-for future profits, depend largely
on having these profit-making key employees.
Once employees depart it may be
years before another unbeatable team can
be brought together.
Against this secondary hazard which
faces your business, and which arises from
primary disasters, insurance companies offer
various forms of business interruption insurance,
or use and occupancy insurance.
A business interruption insurance policy,
tailored to the particular needs of your business,
will protect you from sustaining additional
losses following a casualty. It will protect
the business against loss of earnings
stemming from a fire or other insured loss.
It will cover the period of time necessary
within limits—to get the damaged or destroyed
business going again. It will provide
the profits which are not earned because of
the business stoppage as well as the expenses
which run on in spite of the interruption.
Business interruption insurance is not too
common among smaller businesses, according
to an insurance broker consulted on this
type of insurance. However, he points out,
protection is imperative because of the size
of small business. Owners usually have only
sharply limited resources or none, outside
the business. Operating only in one physical
location, the business cannot spread the risk
as in the case of businesses with many widely
dispersed locations.
The premium for business interruption
insurance is relatively high. However, like
other insurance, it is based on the risk insured
against and the loss which can be incurred.
Business interruption insurance is
as good a buy as that afforded by fire insurance
and extended coverage against
hazards
to which a business is exposed.
If you are not covered with business interruption
insurance you might give the subject
a little objective thought. Here are a
few questions which you might ask yourself.
Do I have sufficient funds available at
all times to carry me during an extended
period of business interruption?
Can I carry key personnel on the payroll
during a business stoppage?
Can I continue to make my usual personal
withdrawals without disturbing fire insurance
money? How long?
Can I keep up interest payments and
pay off loan obligations if these should mature
during a business stoppage?
Will I
be able to make extraordinary outlays
to accelerate getting bajk into business?
How long will it take me to resume the
business if it is destroyed, rebuild or repair,
and get new equipment?
How much business, and for how long,
can I afford to lose through being out of
operation?
If most or all of the answers, except the
last two, are negative, and the last ones suggest
a long stoppage, you need business interruption
insurance—now. That the cost
is high only serves to underscore the need
because the cost is determined by the risk
involved.
Business interruption insurance does more
than reimburse you for losses not covered
by other insurance. It assures you of the
continuation of your business and provides
you with an opportunity to continue making
profits into the future—after disaster strikes.
Business interruption insurance, in a sense
at least, is business survival insurance.
popcopn
CRETXffiS
iWI) I LVS BKE\ SI^( E I88.>.
Today, the Cretors popcorn
machine line features many
models specifically der.igned
to fit any type location.
Cretors is also headquarters for
POPCORN WARMERS. COT-
TON CANDY MACHINES,
CARAMELCORN MACHINES
and ACCESSORIES.
V
')
1 SEND
FOR COMPLETE
INFORMATION ABOUT
} THE CRETORS LINE
_J
AND THE NAME AND
ADDRESS OF YOUR NEARBY
CRETORS DEALER.
>\-/^l* .>':
OVfCfUnO AMD COMPANY
17 Popcorn Bldg., Nashville, Tenn.
Factory: Chicago, Illinois
Th« MODERN THEATRE SECTION

The difference is
.M(«.71IU»m«rt|
KOUMORIfflll
Five hours ago, the one on the left looked like a bargain.
But, shortly after it was first turned on, its arc
became unstable and its electrodes began to change
shape. Now it's junk.
Two xenon bulbs may look alike when they're new.
But if someone has tried to save a few pennies on the
pure tungsten which is used in the electrodes in one of
them, you'll
quickly find yourself with a flickering arc
that would rival a candle in a hurricane.
OSRAM doesn't trust the job of producing highpurity
tungsten to anyone else. Because the performance
of your lamps depends on it,
OSRAM controls the
high purity level of the tungsten used in all of their
lamps. Only the best goes into the patented OSRAM
electrodes.
This extra care is taken for just one person — you.
Arc stability is one of the reasons you switched to xenon
projection equipment. Make sure you get it by specifying
OSRAM lamps.
From the making of the lamps to the technical application
assistance which can mean so much to you, the
OSRAM/Macbeth team offers the best in lamps and
service.
Sometimes you have to slow down to be first. Take
the projection of Cinemascope film, for example.
Our REGAL B-247 lens
for anamorphic backup is
rated at f/2.1 in the center of the format. Yet, it gives
you better contrast, more resolution, more color, and
superior brightness than many lenses rated at f/1.6.
And it does these things while virtually freezing your
focus.
A new concept in design is responsible for this performance.
High light distribution is achieved through
the use of the very large rear aperture which allows
maximum light input. Lens speed in the center of the
format has been reduced to f/2.1. This reduced speed
plus substantially faster edge light provides significantly
improved screen distribution and your image
stays in focus because slight variations in film plane
can be tolerated.
The REGAL B-247 is a 6-element lens manufactured
in focal lengths from 3.50 to 4.75 in standard quarterinch
steps. It was specifically designed for better projection
of Cinemascope films. And, strange but true,
this time you can win that race by slowing down.
Another example of why, in projection lenses, the
difference is
KOLLMORGEN.
EXCLUSIVE DISTRIBUTOR
MACBETH
SALES CORPORATION
SUBSIDIARY OF KOLLMORGEN CORP.
Box 950 • Newburgh, New York 12550
BOXOFFICE :: July 20, 1970
'"^s?»ris^'
21

Bflg«BII«IIBB90»000tf
a
N EW
EQUIPMENT
= and =
DEVELOPMENTS
flTnnnnnnn)~8"6"o"8"aB (nnnnnnnrinnnnrS'
i
Soni-Serv Condiment Dispenser Designed
To Meet High-Volume Demands
Sani-Serv's new Model B-2 condiment
dispenser can save valuable time in sandwich
preparation in fast-food and highvolume
operations.
get
the
message....
Join the Nation's
most prosperous
concessionaires.
They're all selling
New VITA-GLAZE
BUTTERCUPS in
4 money-making sizes.
Order yours now.
The result of much testing
and research,
the Model B-2 reduces "dressing" application
time to an absolute minimum. A simple
adjusting device assures portion control and
one or two condiments can be dispensed
simultaneously with a minimum of waste.
Employees need no special training to
operate the dispenser. Especially designed
for high-volume operations, the self-contained
unit needs no compressor or pressure
bottles. It is solenoid operated and can be
mounted on a countertop or recessed into a
6x9'/i-inch cut out. Requiring no special
wiring for installation, the dispenser operates
on any 110-volt, 20-amp power source.
New Amplifier and Sound Switching
Unit Controls 20 Circuits
t 1 t t t 1 < < ^ 4 <

'otelco^
The industry's greatest line-up of
advanced projection and sound equipment
70/35 UNIVERSAL DP-75 PROJECTOR makes
quality 70/ 35mm projection practical for most
theatres. This successor to the famous Noreico
Academy Award winning AAII 70/35mm projector
has many innovations, yet is lower in cost than
other high quality projectors. It's particularly
adaptable to remote control and automatic programming.
Easy to install, operate and maintain.
FP-20 35mm PROJECTOR A tried, trusted and
well-proven precision-engineered projector that
incorporates advanced features for maximum dependability,
simplicity, economy and ease of
operation.
FP-16 PROFESSIONAL 16mm
PROJECTOR for theatres and
auditoriums. Ruggedly built to
exceptionally high standards of
performance and reliability.
Available with customized Xenon
lamphouse and power supply up
to 1600 watts. Also available in
a portable version for use with
incandescent, G.E. Marc 300 or
Xenon light sources.
OMA-6 SOUND SYSTEM All-transistor system. Six
individually adjustable channels. Compatible with all
sound tracks from optical 35mm to magnetic 70mm.
OMA-4 All-transistor system for 35mm, 4-track magnetic
or optical sound tracks. Accommodates up to
3 non-sync, sound sources.
0-3 All-transistor system for 35mm optical sound.
Accommodates 3 projectors and up to 3 non-sync,
sources.
M-2 Combines transistor pre-amplifier and 20 watt
tube power amplifier for 2 optical projectors and 2
non-sync, sources.
K-2 Inexpensive, high-quality, tube-type 20 watt
amplifier. Inputs for 2 optical projectors and 2 nonsync,
sources. Can be desk or wall mounted.
NORELCO PROJECTION LENSES
BY ISCO No finer lenses made
for sharpness, uniformity, contrast
and true color. Complete
range of focal lengths and speeds.
T-Kiptagon for 70mm projection.
Super Kiptar and Kiptar for
35mm projection. Kiptar Anamorphotic
for Cinemascope. High
speed lenses for 16mm.
See your authorized Noreico theatre equipment dealer or write:
North American Philips Corporation Motion Picture Equipment, 1 Philips Parkway, Mo^tvale, New Jersey 07645
Tel (201) 391-1000
BOXOFFICE :: July 20, 1970 23

Important Exclusive
Features Make
Marquees by Adier
YOUR BEST CHOICE
^r ">^
New PRONTO flat silkscreened
Letter: automatically
self-spacing, requiring
minimum storage
space.
S-Dimensional SNAP-LOK
Letter: interchangeable In
sizes from 8" to 31" on
the same background.
ADLERITE Backgrounds hi-impact material resists
storm and vandalism damage.
ADLER SILHOUETTE LETTER CO.
A DIVISION OF REPUBLIC CORPORATION
11843 West Olympic Blvd.
Los Angeles, Calif. 90064
TKHer POWER
) t ICKET ^(/
IKHJCS 7
ro
o
GLOBE TICKET COMPANY
OJ
o c
NEW EQUIPMENT AND DEVELOPMENTS
Continued from page 22
Functionally, the new control unit provides
a terminal point for "home runs," isolating
individual ra.Tips for servicing, and
turning off the sound in unused ramps to
discourage occupancy.
Equipmsnt features of the cabinet include
emergency amplifier switching controls,
substitute load resistors for each circuit, on
and off ramp switching controls, monitor
and concession speaker volume controls,
matching transformers for monitor and concession
speakers, controls for alternate testing
of two 10-unit field speaker groups from
the monitor speaker, and controls for switching
one or both speaker groups to either
of two amplifiers in an emergency.
The cabinet's panel has on/ off switches
for each of the 20 circuits, normal and
emergency switches for both amplifiers, on/
off switches and volume controls for both
the concession speakers and the two 10-unit
speaker groups.
The cabinet measures 17 inches wide, 7
inches high, 6 inches deep and can be rack
or wall mounted. It weighs 20 pounds.
Five Full-Size Vending Machines Need
Only Eight Lineal Feet of Space
It is now poss'ble to place five full-size
vending machines in just eight lineal feet of
floor space with the new Vend-N-Line
equipment introduced by Fawn Sales Co.,
Des Moines, Iowa.
Compactness is accomplished by spacesaving
design and by combining candy and
cigarets in one unit, coffee and pastry or
snacks in another, and cold canned drinks
in the third.
^t^—S^
The units are 32 inches wide by 24 inches
deep. The hinged, free-swinging door opens
in its own radius so the machines can be
placed flush against each other or a wall
and still permit easy servicing. According
to the manufacturer, capacity has not been
sacrificed. For instance, the cigaret unit offers
16 selections and holds 352 packs. The
mechanisms are trouble free. The cabinets
are rolled, select automobile steel with woodgrained
vinyl and chrome on the door. They
are easy to keep clean and are rust-resistant
inside and out.
Carpet Cleaner Is Effective for Wet
Or Dry Rug or Upholstery Shampooing
Formulated with 1 1 synthetic detergents,
brighteners and drying agents, new Dolge
Brite N' Up is the result of extensive ex-
Confucius say:
POOPC» POPPCR
no G00» roj? PKom..
peppy poppo
Worn out, under-producing poppers spend your profits!
New equipnnent from Blevins has features
that save time, labor and money.
Attractively designed, too!
(We also have "super-charged" popcorn —
grov^^n and processed by our own specialists.
See us for all your concession needs.)
BLEVINS POPCORN &
S CONCESSION SUPPLY CO.
24 The MODERN THEATRE SECTION

perience and advanced research techniques
in the formulation of industrial cleaners.
According to the manufacturer, this
modern carpet shampoo does a superior job
either as a wet or dry shampoo, safe on
all generally used fibers and colors, even
safe for use on oriental rugs. Nonflammable
and odorless, Brite N' Up is a nonseparating,
biodegradable emulsion that
generates controlled low foam even in
rotary machines. It will not harm rubber,
and removes many spots which ordinary
detergents pass over.
National premiered the exclusive, manually
actuated, automatic cleaning system
for the vending industry in the firm's exhibit
at the 1969 national convention (October
18-21, 1969) of the National Automatic
Merchandising Ass'n in New Orleans, La.,
at the Rivergate.
The Cool-San System, designed for use
exclusively on National Vendors' Crown
Seventy Two Series CDM-72 cold drink
merchandisers, offers new ease and simplicity
in servicing operations.
Less than four minutes of a routeman"s
time is required to prepare the merchandiser,
actuate and use the Cool-San System, which
itself has a running cycle of 20 minutes. Because
the system does not require constant
attention by the routeman, he can perform
his other, normal duties without interruption
while the device is at work.
The new cleaning system employs a highly
effective cleaning process. During the
cleaning cycle, cleaning solution is circulated,
under pressure, through the merchandiser's
feeder cup, ice-maker, water pump
and associated tubes. The system has been
designed to prevent the merchandiser from
making a vend until after the cleaning cycle
has been completed and the feeder cup, icemaker,
water pump and associated tubes
have been thoroughly flushed twice with
fresh, clean water.
Operators who desire the "Cool-San System"
may obtain it as an option with new
Crown Seventy Two Series CDM-72 cold
drink merchandisers, or they can purchase
a kit to install it on any CDM-72 merchandiser
already in the field.
Brite N' Up is said to dry quickly without
sticky residue to attract dirt, leaving
all fibers sparkling clean and radiantly
bright. Dolge technicians have prepared
a sf)ot-removal chart for use with Brite N"
Up which shows how to remove a variety
of common spots from rugs and carpets,
and is available upon request.
2 greatways
to make the
show go on
(instead of on, and on, and on)
National Vendors Marketing Automatic
Ice-Maker Cleaning Device
The Cool-San System, the first automatic
ice-maker cleaning device of its kind for automatic
cold-drink merchandisers, is being
marketed by National Vendors, a division
of UMC Industries, Inc., St. Louis.
1. Citationlow
price luxury
Citation, the first theater chair with
a one-piece injection-molded back,
gives luxurious comfort ... at
far-from-Iuxury prices. It won't
squeak or scrape because there's
no metal-to-metal contact. Polyfoam
seat and back cushions sit
easy for a long spell. Lots of colors
and fabrics to choose from. See
your Irwin dealer. Or write us.
2. New Atlas
hi-back lounger
The i-egal high back is nearly three
inches higher than most chairs.
Great for comfort, posture, and
looks. The Atlas is a perfect way
to provide luxurious seating. Full
four-inch poly back pad for new
highs in shoulder comfort. Twodensity
back pad is soft in the
center, firm on the edges. At your
Irwin dealer's, or write us.
IRWIN
SEATING COMPANY
P.O. Box 2429-B, Grand Rapids, Mich. 49501
BOXomCE :: July 20, 1970 25

GET EXTRA
DURABILITY!
LEGIBILITY!
READABILITY!
BEVELITE
PLASTIC CHANGEABLE
LETTER PRODUCTS
GuMiki's
BEVELITE MFG. CO.
20710 Earl St., Torrance, Calif. 90503
Telephone: (213) 542-4501
TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
Aralloble at All Theatrt Supply Dwtlmt
Fisher Manufacturing Co.
lltS M». Raatf llvrf.
RMhMfOT, N«w Y«ffc.
UJ.A.
Western Members Meet in Anaheim
Future Problems and Opportunities
Are Discussed at NAC Conference
Over 100 concession food-service
industry representatives were in attendance
at the Western Regional Conference
and Seminar at the Disneyland Hotel, Anaheim,
Calif., June 10-12, sponsored by the
National Ass'n of Concessionaires.
The conference, which occupied two days
of sessions and a visit to Disneyland Park
for a tour of their food service facilities,
had speakers from almost every branch of
the industry, who discussed such subjects
as "Facing Rising Costs," "Facing The Need
To Sell More," "Facing New Concepts of
Food Preparation and Serving" and "Facing
The Need For Controls."
Al Lapidus, Al Lapidus Popcorn Co., Los
Angeles, NAC Western regional vice president
and conference co-chairman, welcomed
the delegates on behalf of NAC, promising
them two days of worthwhile and constructive
meetings, plus several sponsored so:ial
functions and prizes. Many wives and children
were also registered for the trip to
Disneyland Park.
Berwick Is Keynoter
Andrew S. Berwick jr., Wright Popcorn
& Nut Co., San Francisco, Calif., NAC first
vice president, delivered the keynote address.
In setting the tone of the conference,
Berwick said "it will give us all a chance to
break away from the day-to-day problems
of our business, to relax a little, and to anticipate
together the problems and opportunities
that lie ahead in the '70's. We can
say without much hesitation that our industry
will probably change more in the
next decade than it has in the last three or
four decades. Every segment of our society
is in the process of change. We must face
this change along with many othir industries.
How we do, how well we plan, will be
evidenced on our profit and loss statements
during the next few years. Right now we
can anticipate the probable needs of our
older customers; the challenge is with the
youth of our nation. What will they want
for entertainment? What will they want for
family fun? What will they want to eat?
If you really look around us, even just our
daily newspapers, you can see at once that
there is no clear-cut answer to these questions.
If we are to be good businessmen we
will have to be good listeners. After all, our
business is simply to provide fun, but it is
not always easy to anticipate what families
of tomorrow will consider fun. This is where
the problem lies, this is the challenge we
must face."
Moderating the morning business session
on June 1 1 was Harold F. Chesler, Theatre
Candy Dist. Co., Salt Lake City, conference
coordinator and NAC director-at-large.
Speakers at this session, which had as its
topic "Facing Rising Costs," were Duncan
Shaw, national product manager, institutional
industrial division, Carnation Co., Los
Angeles, and Berwick, who acted in the
dual role as keynoter and panelist.
Shaw provided some interesting industry
statistics for the year 1969, based upon revised
reports by the United States Department
of Agriculture, which revealed that
450,000 food service establishments grossed
29.5 billion dollars. Of this figure, 22 billion
came from the commercial segment and
7.5 billion from the non-commercial segment,
consisting of the military, prisons,
federal hospitals, schools, etc. He also reported
that the recreation-amusement services
consisted of food operations in such
areas as: motion picture theatres (indoor
and outdoor); bowling, billiard or pool halls;
commercial sports establishments (race
tracks, stadiums, etc.); private and public
golf courses and parks, tennis clubs, etc.
help keep down
Points made by Shaw to
rising costs included effective cost control,
increased productivity and sabs volume, concentrated
advertising dollars, automated
warehouses (special pallets and equipment
desirable), inventory control and linear
programming systems.
"During the next decade," said Shaw,
"population will increase from 204,000,000
to 240,000,000. This population will be more
affluent, have more recreational time on
their hands. Consumers will be better educated,
articulate and demanding. They will
be discriminating as buyers, want more
variety, newness and convenience in the
products available."
Berwick emphasized that automation was
a factor in keeping down costs and listed
these prerequisites in cutting costs: 1) size
of order; 2) increase size of storage area;
3) increase warehouse efficiency; 4) cut
down number of deliveries; and 5) inventory
controls must be improved by both supplier
and food service operator.
During the Thursday afternoon session
moderated by Shelley Feldman, vice president,
Ogden Foods, Inc., and conference
co-chairman, speakers discussed the subject
"Facing New Concepts of Food Preparation
and Serving." Panelists included Pete Patman,
vice president, Patman Meat Co., Los
Angeles; Robert A. Evers, vice president,
B & I Service, ARA Services, Inc., Los
Angeles, and Feldman.
Recommends "Speed" Foods
Patman recommended introducing new
"speed" foods, convenience foods and a
wider menu variety. These, he said, can be
stored in smaller and less space, create less
waste, are faster to prepare and have greater
merchandising possibilities. He suggested
such items as knockwurst, pre-cooked meat
balls, spaghetti, cube steaks, roast beef and
ethnic type meals. Concessionaires, he said,
arc actually in the sandwich business and
should seriously consider expanding their
menus in this regard.
26 Th» MODERN THEATRE SECTION

Evens alluded to the rapidly growing under-25
market and the redistribution of eating
habits in the next 10 years. He said
that service industries are outstripping manufacturing.
"Facing The Need To Sell More" was
discussed by Stanley M. Veltman, president,
Cable Car Caterers, San Jose, Calif.; Barney
Ross, manager, schools and vending. Western
region, Coca-Cola USA, Los Angeles;
Irvine Robbins, president, Baskin & Robbins,
Burbank, Calif., and Ben Mayer, Ben
Mayer Designs, Inc., Los Angeles.
Personal Contact Stressed
Veltman stressed the need for personal
contact with the customer, which he said
was his company's largest single asset. "We
admittedly spoil the hell out of our customers,"
Veltman declared, "through extra service,
much to the chagrin of those efficiency
people who tell us such things are unnecessary
and do not belong in a successful food
operation."
Motivating employees to sell and to serve
is completely lost without recognition—the
personal identity—said Veltman. "Long, loyal
association with our employees has enabled
them to become a recognized integral
part of our organization," said Veltman. "All
our employees are interchanged so that we
can maintain a round-robin capacity in an
emergency situation. By becoming thoroughly
familiar with our operations, including our
social catering, our people can relate firsthand
our ability to please customers in the
various modes in which wc operate. They
become enthusiastic participants in our
operation and loyal boosters."
Ross said that the thinking of today's
consumer is changed. He is better educated,
more inquisitive and far more skeptical. "He
wants you to tell it to him like it is," asserted
Ross, "and he wants the facts, with no
'malarky.' He wants to know exactly how
your goods and services will satisfy his appetite,
feed his ego, dispel his fears. He wants
his desires. You
to know how you can fulfill
can almost pin-point the reason why anyone
is moved to do anything in just two
sentences: 1) To gain something he wants
and doesn't have; 2) To avoid losing something
he has and wants to keep."
"The consumer's behavior is also conditioned
by his environment and his age," continued
Ross. "If your business is geared to
the younger generation, then slant your advertising
to that group. If you operate in a
low-income area, the behavior of the consumer
will be somewhat different than that
of those living in high-income neighborhoods.
Remember, it's people you sell—not
things."
Robbins spoke of the "Need For Planning."
"The technique of planning is important
for all businesses," said Robbins,
"perhaps more so for concessionaires confronted
with the massiveness of serving
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* Brilliant white light (approximately 5600° K) to enhance the
beauty of color films.
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thousands, or tens of thousands, with the
logistical problem of supply and personnel.
"Planning, from the businessman's viewpoint,
is predetermining a course of action,"
continued Robbins. "For the great majority,
as work expands and becomes more com-
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Continued on following page
BOXOFHCE :: July 20, 1970 27

1
NAC WESTERN REGIONAL CONFERENCE
Continued from page 27
plex, planning becomes imperative if we are
to visualize what we want to accomplish
and how best to achieve it. Instead of leaving
the future to chance, planning is essential
in order to make happen what we want to
happen. And don't think that this business
of planning is something reserved for the
big corporations, who often have special departments
just for this function. Rather, it
is a function which, whether we do it consciously
or not, most of us perform every
day. As individuals, we try to make the best
possible use of our time. In effect, we plan
our day. As subordinates, we try to put the
proper information in the hands of our
superiors so that the information on which
their decisions are made is latest and the
best. As superiors, we try to decide which
of our subordinates should be assigned to
each task. And for the guy himself, it delivers
that feeling of 'being on top of the
job,' a vital ingredient that makes for his
success."
Julian Lefkowitz, NAC president, moderated
the final business session on Friday,
which had as its topic "Facing The Need
For Controls." Speakers at this session were:
Joseph Pietroforte, Sero Amusement Co.,
I^s Angeles; Joe Kitts, Servomation-Duchess,
San Bernardino, Calif.; Stanley Briggs,
I.agoon Corporation, Salt Lake City, Utah:
and Messrs. Wm. Nelson and Professor
Howard Roth of the law firm of Essey &
Horwin, Los Angeles, Calif.
Pietroforte said that the need for controls
today is greater than ever, in order to insure
good operation and a profit on items being
sold and ratios of return should be adequately
reflected in inventory.
Nelson offered a dissertation on various
legal controls which concessionaires are
faced with as they aff2Ct competition, suppliers
and customers. The singular important
control, according to Nelson, is the
keeping of clear and adequate records.
Professor Roth dwelt in detail on labor
laws relating to concessionaires, on both the
state and national level, citing the civil rights
act, fair labor standards act, consumer protection
act, etc.
Kitts spoke in detail on vending controls,
asserting that control without supervision is
"just a dream."
Briggs, whose company operates one of
the largest amusement parks in the country,
said that the first thing they stress to a newly
hired employee is controls. Their managers
and employees are constantly being schooled
on what control means, which has two
basics, namely, merchandise and cash controls.
Concluding Friday's session, Louis L.
Abramson, NAC executive director, pointed
out the values in NAC membership. "In
this time of increasing costs and comp)etition,"
said Abramson, "and with business
operations becoming more complex every
day, a wise executive constantly seeks
methods by which he may improve his batting
average in making everyday decisions
and in planning the future of his company.
In addition to a complete knowledge of his
own company and business, sound judgments
of this nature require a thorough and current
knowledge of goings-on in the industry,
nationally and internally.
"One of the main goals of NAC," continued
Abramson, "is to help concessionaires
achieve the greatest sales potential in their
refreshment facilities. To achieve this, NAC
places at the disposal of its members a
number of effective services."
Several sponsored food functions were
held throughout the conference. These included
two breakfasts, two luncheons (one
at the hotel and the other at Disneyland
Park), two cocktail receptions and a dinner.
Sponsoring these events were: California
Pizza Co., Carnation Co., Coca-Cola USA,
Farmer Bros. Coffee, Patman Meat Co.,
Solo Cup Co., Superior Tea & Coffee, Sweetheart
Cup Corp., Theatre Candy Dist. Co.,
Vogel Popcorn Co., and Glen Webb & Co.
Members of the Conference Committee,
in addition to Feldman, Lapidus and Chester,
were:
Andrew S. Berwick jr., Wright Popcorn
& Nut Co., San Francisco; M. A. Kohlberg,
ARASERV, Inc., Los Angeles; Stanley Lefcourt,
Ogden Foods, Inc.. Los Angeles; Dick
Mahorick, Servomation Duchess, LaMesa,
Calif.; Joseph Pietroforte, Sero Amusement
Co., Los Angeles; Murray Propper, Pacific
Theatres, Los Angeles; Barney Ross, Coca-
Cola USA, and John W. Wilson, National
General Corp., Los Angeles.
It's a frightening word, especially considering the subject of public
assemblages. The very thought to a theatre owner is chilling. Therefore
careful consideration must be given to all construction and
decorating materials. The federal government Is now in the process
of reevaluating its fire codes and surely will recommend stricter
enforcement of existing and proposed regulations.
Soundfold Acoustical Drapery and Wallcovering Systems offers a
plush decorative fabric that is
inherently and permanently flame resistant.
When our plush fabrics are combined with our metal pleating
brackets the fire hazard is eliminated. For more information send in
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U'nits Easily Converted to 70mm
Radio City Music Hall Installs
Three New Simplex Projectors
"The Showplace of the Nation," Radio
City Music Hall, recently completed the
installation of three new Simplex 35/70
projectors and soundheads. The units replace
three of the four Simplex XL projectors
which had been the theatre's standard
equipment since 1950.
Ben Olevsky, chief of the Music Hall's
12-man projection crew, pointed out that,
while the XL projectors were still in top
condition with years of service remaining,
the change in equipment was made in order
to offer major 70mm presentations. Initial
installation of the equipment was timed with
the Music Hall's first 70mm feature, "Airport."
Manufactured by the National Theatre
Supply Division of National Screen Service
Corp., the Simplex 35/70 can be converted
in a matter of seconds to project either
35mm or 70mm prints since only the film
trap must be replaced. For maximum simplicity,
the projector has combination 35/
70mm sprockets and pad rollers adaptable
to either film size without removal. The
Music Hall's units are equipped with aircooled
and interchangeable aperture gates
for 70mm, wide screen and CinemaScope
projection.
The Simplex 35/70 contoured magnetic
soundheads furnished with the projectors
are completely equipped with four-track and
six-track magnetic clusters.
As is the practice in the Music Hall's
projection booth, each one of the four
projectors—the three new Simplex 35/70s
and the remaining Simplex XL— is used at
some time during a program, including
newsreels or special effects shots. All the
projectors are connected in such a way
that each one can be used as a standby.
According to Marvin Taubman, National
Theatre Supply's New York manager, "We
are especially pleased that the Music Hall's
management again selected Simplex equipment
for their broadened program of 70mm
features. The quality of projection that is
the hallmark of the Music Hall is known
throughout the industry. The years of faultless
service they have experienced with their
be continued on
Simplex XL equipment will
by the new Simplex 35/70 projector."
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LIBERTY
FIREWORKS
Builds
Patronage
Ben Olevsky (left), chief projectionist
of the Radio City Music Hall's 1 2-man
projection crew, watches as the
theatre's technical advisor, Warren
Jenkins, examines the interior of one
of the new Simplex 35/70 projectors.
Partial view of the Music Hall projection
room showing the three new Simplex
35/70 projectors recently installed. No
changes in pedestals or lamphouses
were required when replacing the
previously used Simplex XL projectors.
The remaining Simplex XL is located
to the far left of the new units.
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Phil and Warren Salles, co-owners of the
Star Theatre, located on New Hampshire
Street in Covington, La., have announced
plans to completely remodel and modernize
the facility. A novel twin facade will be
built and the interior will be separated into
two auditoriums, allowing two different
types of films to be shown to separate audiences.
Upon completion of the work, the name
will be changed from Star Theatre to Cinema
I and Cinema II. The three-story height of
the twin front will be emphasized by the
installation of two Mansard canopies set
on a background of marble chip panels.
Illuminated attraction boards will be placed
above each entrance.
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The interior of the building will have a
central office and a central projection room,
along with a single concession stand, with
the two auditoriums separated by the lobby.
The Salles brothers describe the twin
theatre concept as a logical by-product of
the trend toward more intimate film subjects
shown in intimate-size auditoriums.
The two theatres, the brothers say, will offer
maximum flexibility in booking and performance
schedules, affording a mixture of
films which may be booked with an app>eal
to all ages and tastes.
Arthur Middleton, a local architect, has
completed plans for the renovation and bids
for the work will be taken soon.
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30
The MODERN THEATRE SECTION

CONDENSED INDEX
OF PRODUCTS
Page
ACOUSTICAL WALL COVERING
Soundiold 28
ATTRACTION BOARDS & LETTERS
Adler Silhouette Letter Co 24
Bevelite Mfg. Co. 26
BOXOFHCES
Selby Industries, Inc 29
BUTTER CUPS FOR POPCORN
Supurdisplay. Inc., Server Sales, Inc 22
BUTTER OIL FOR POPCORN
Odell Concession Specialties Co., Inc 10
BUTTER SERVERS
Supurdisplay, Inc., Server Sales, Inc 22
CARBONS
Lorraine Arc Carbons Div., Carbons, Inc. 29
CARBON SAVERS
Cali Products 27
SEATING, HARDTOPS
American Seating Co.
Heywood-Wakefield Co.
Ir^vin Seating Co
Massey Seating Co.
Page
.. 7
.16
.25
.15
SILICON DC EXCITER LAMP SUPPLY &
SIL-TUBES
Kneisley Electric Co 27
SPEAKERS, IN-CAR
Drive-In Theatre Mig. Co.
EPRAD, Inc
Projected Sound, Inc
..17
.. 9
.12
STAGE CURTAINS, TRACKS, MASKING
Soundiold 28
THEATRE EQUIPMENT

—
about PEOPLE
Steve Lazar. a veteran of West Coast
concession sales, has been appointed to the
new position of Western Zone Field Sales
Manager for Gold Medal Products Co. with
responsibility for overall corporate sales in
both the concession and vending lines, including
dealer development and national account
coverage in the 1
1 -state area.
A native of Los Angeles and graduate of
the University of California at Berkeley,
Lazar was formerly sales manager with
L & L Concession Supply Co. in Los Angeles.
Bill Gebhart—a native Cincinnatian
has been appointed to the new position of
BOXOFFICE-MODERN THEATRE
and PRODUCT
Eastern Regional Sales Coordinator at the
corporate headquarters in Cincinnati. Duties
include development of broad programs for
regional growth and expansion, plus headquarters
support for the regional sales manager.
Nat D. Fellman, president of Los
Angeles-based NGC Theatre Corp., a National
General company, announces that
the firm has broken ground for a 700-seat
stadium-type theatre at Bristol and Sunflower
in Costa Mesa, Calif.
The de luxe entertainment facility, to be
known as Plaza Theatre H, will be located
Send me more information about the products and articles checked on
the reverse side of this coupon.
Name
Theatre or Circuit
Seating or Cor Copocity
Street
Number
Position.
City.. State Zip Code..
j^ Fold along this line with BOXOFFICE address out. Staple or fope closed.
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessiens
sales, etc.— faster, easier or better— let other showmen in on them. Send
this tnalerial to:
A
The Editor
MODERN THEATRE
Fold along this line with BOXOFFICE address out. Staple or tape closed
BUSINESS REPLY ENVELOPE
First Closs Permit No. 874 - Section 34.9 PLiR - Kansas City, Mo.
BOXOFFICE-MODERN
THEATRE
825 Van Brunt Blvd.
directly to the rear of NGC's South Coast
Plaza Theatre which was opened in 1968.
Designed by Pearson, Wuesthoff & Skinner,
A. LA., of Los Angeles, the new showcase
will make its debut in the late Fall, according
to Fellman. E & T Constructors of
Torrance is the general contractor.
The showplace will be equipped with
the newest projection processes, including
a wide-angle seamless screen, high fidelity
sound, scientifically controlled refrigerated
air conditioning and heating and Bodiform
chairs for the comfort of patrons.
Alexander M. Poniatokf, founder and
chairman of the board of directors of Ampex
Corporation, announced that he will
retire as chairman effective August 25. the
date of the company's annual meeting. He
will assume a new title of chairman emeritus
at that time.
William E. Roberts, president and chief
executive officer, will assume the chairmanship
in addition to his present duties.
Poniatoff, 78, will continue to direct the
Alexander M. Poniatoff Laboratory, a
specialized research and development organization
within Ampex, and will maintain his
regular schedule at his office at Ampex
headquarters in Redwood City. He will also
continue his leadership of several charitable
and medical research foundations.
Coca Cola Co. earnings for the first
quarter of 1970 were the highest of any
first quarter in the company's history,
president
J. Paul Austin reported. He said net
profit for the first quarter, after provision
for reserves, taxes and other charges, was
$26,862,892, or 47 cents per share, an increase
of 12 per cent over the $23,898,233,
or 42 cents a share earned in the first quarter
of 1969.
Julian Lefkowitz, NAC president, has
announced that this year's joint Northeastern
Regional Conference of the National
Ass'n of Concessionaires combined with
the 8th annual regional convention of the
Theatre Owners of New England will be
held August 17-20 at the Mt. Washington
Hotel, Bretton Woods, N. H.
In announcing this year's joint NAC-
TONE Meeting, Lefkowitz stated:
"NAC is very pleased, indeed, to be able
to again join with the Theatre Owners of
New England during its 8th annual regional
convention in Bretton Woods, N. H., situated
in the White Mountains. This will be
the seventh consecutive year that NAC and
TONE have met together.
"With the excellent vacation facilities
available in Bretton Woods, N. H., at that
time of year, reservations from among
NAC members located in the Northeast
and on the Eastern Seaboard should be appreciably
increased."
Members of the NAC committee on arrangements,
in addition to Lefkowitz, are:
Jack O'Brien, New England Theatres, Inc.,
Newton, Mass., NAC board chairman; Nat
Buchman, Theatre Merchandising Corp..
Boston, NAC executive vice president; Irving
Shapiro, Concession Enterprises. Inc..
Boston. NAC regional vice president and
Louis L. Abramson, Chicago, NAC executive
director.
The MODERN THEATRE SECTION
KANSAS CITY, MO. 64124

• ADLINE5 « EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
^M) ^^ ^-^
THf Giy/Df TO I
Bf ITER BOOKING AND B U S I N E S S - B U I L D I N G
PROMOTION HELPS SET BOXOFFICE RECORD
Campaign Guarantees Successful Engagement for ^Paint Your Wagon'
Wayne Weekes, manager of the Grandview
Cinema in Odessa, Tex., and his staff
put on an extensive campaign to promote
the engagement of "Paint Your Wagon" at
the Grandview.
When the film was booked, Weekes immediately
set up a display in his lobby showcase
announcing the fact. This was about
six weeks prior to the opening. The display
cases held a simple cutout of a wagon heading
over the hills and mounted on a rotating
motor. Springs hidden behind the wagon
gave the wheels and driver an up-and-down
motion, and the cam-mounting on the bed
of the wagon increased the illusion of being
pulled over rough terrain. Large cut-out letters
announced the title and 11x14 color
stills, illuminated from behind, completed
the display. Weekes feels a display case such
as his is an asset on any picture as it is extremely
versatile and can be built for less
than $100.
The next step was to acquire a covered
wagon; The main problem here was locating
one. About 50 phone calls and one week
later, Weekes came up with a wagon owned
by Ray Briggs. The cost of using the wagon:
one gallon of red paint. A small cost for
what Weekes says turned out to be the most
effective in-the-theatre promotion ever done
at the Grandview. Briggs agreed to furnish
the wagon if the theatre staff would repaint
it, so Weekes moved the wagon into the
Grandview's large lobby, parked it on some
cardboard, bought a gallon of red paint, put
a banner on each side of the wagon cover
and had an usher paint the wagon each evening
as the customers arrived.
At the same time Weekes got the wagon,
he turned the entire theatre into "No Name
City." The boxoffice became the "Bedside
Manor Hotel," the concession stand was the
"Grizzly Bear Saloon," complete with
draught whiskey in four delicious flavors,
the hat-check area contained a sign reading
"Check Hardware Here," and the auditorium
was billed as the "No Name City
Opera House." A player piano on loan from
American Music Co. entertained in the lobby
before showtime and during intermission.
The above-mentioned facets of the campaign
were complemented by the costumes
worn by all theatre employees. The girls
wore dance hall costumes and the boys wore
colorful Western gear. The girls made their
costumes for about $6 each, and they were
worn every night throughout the campaign
and the run of the film.
Beginning about six weeks before "Paint
Your Wagon" opened, soundtrack music
and specially made tapes promoted the film
before screen time and during intermissions.
Briggs furnished a team of mules and
drove the covered wagon about the city,
complete with costumed girls as passengers,
for several days prior to the opening and on
weekends following. This created great
word-of-mouth and also caused several traffic
jams. A policeman was persuaded to give
Briggs an overtime parking ticket during a
rest stop, and the local newspaper photographed
the scene.
An invitational screening for the news
media garnered much favorable air time.
Employees of the city's better restaurants
were also invited to the screening.
Cut-out letters measuring four feet in
height were wired to the marquee when
the picture opened. These letters could be
seen for several blocks on the heavily traveled
avenue fronting the theatre.
According to Weekes, "Paint Your Wagon"
opened to the biggest first-week boxoffice
the Grandview TTieatre has had since
opening in November, 1968. The second
week was almost as good, and the third
week was better than most first weeks of
any other film. Unfortunately, the print was
committed to another city and the feature
was unable to be held over.
As a stunt, Ray Briggs, owner of the
wagon used in the promotion, was The campaign was complemented by the costumes worn by all theatre employees.
given an overtime parking ticket by an The girls wore dance hall costumes and the boys wore colorful Western gear. A
Odessa policeman. The scene was photographed
by the local newspaper.
intermission. The girls made their own costumes at a cost of about $6 each.
player piano provided entertainment in the lobby before showtime and during
BOXOmCE Showmandiser July 20, 1970 105 —

Exclusive Engagement of 'Airport'
Sold With Merchant Cooperation
Bannered plane taxis past Palace Theatre in Superior as part of "Airport" bally.
With the booking of "Airport" for an extended
exclusive Twin Ports engagement
at the Palace Theatre in Superior, Wis.,
George R. Brown, manager of the Palace,
and his aide, Finley Stalvig jr., were faced
with the situation of not only selling "Airport"
but selling the Twin Ports engagement
to the people of Superior and to residents
of Duluth, Minn., and the surrounding territory.
The first step in Brown's promotional
campaign was to make up a special trailer
to run at the Norshor Theatre in Duluth
and the Palace Theatre in Superior for the
purpose of selling the exclusive engagement.
The next step was to enlist the aid of the
Superior Chamber of Commerce and Retail
Merchants in selling the engagement of
"Airport" as a first for Superior and of
benefit to the entire community. At a special
meeting of the Chamber of Commerce
Brown was promised, and received, 100 per
cent cooperation.
The first newspaper break in the Superior
Evening Telegram came on May 23, more
than a month before the engagement was
to begin. Stalvig then set up a model airplane
contest, and the story broke on June
5. The entries were displayed in the lobby
of the Palace during the first week of the
run of the film.
Brown then created a special header for
all newspaper ads which was used to sell
the exclusive engagement. This was combined
with a map showing the location of
the Palace Theatre. Some 250 window cards
were made up using the header and were
distributed to hotels and motels within a
100-mile radius of Superior. Approximately
3,000 restaurant table tents were distributed
to every type of eating establishment within
the 100-mile radius.
June 26, opening day of the film, was
proclaimed "Airport Day" by the Superior
city council. This story received considerable
space, with photograph, in the evening
paper.
At noon on the film's opening day a bannered
plane was taxied down the main street
running past the theatre. A story and fourcolumn
photograph appeared in the paper
that evening. This event was covered by all
three local television stations and was featured
on the evening news.
The day before the opening, a four-column
cut together with a story listed the
opening-night activities. On inside pages
were two pages of merchant ads welcoming
"Airport" to Superior. Each of these ads
contained the name and address of an area
resident. If the resident spotted his name
he could pick up a free ticket to "Airport"
at the offices of the Evening Telegram. The
newspaper paid for all tickets given away.
All opening-night activities were broadcast
by radio station WAKX. This event was
plugged gratis over the station for eight days
in advance of the opening. The station's top
disc jockey agreed to emcee opening ceremonies.
North Central Airlines furnished pilots
and stewardesses to act as hosts and hostesses
for the grand opening. They served a
huge cake made in the form of an airport,
along with coffee, to opening-night dignitaries
and guests. North Central also decorated
the lobby to look like an airport terminal.
Various signs reading "Flight Tickets," etc.,
were placed throughout the theatre.
Further publicity for the film was provided
by a contest held to select a "Miss
Airport." Miss Linda Borgh was selected
and crowned "Miss Airport" by Miss Duluth
and Miss Superior. The girls were introduced
to the opening-night audience from
the stage of the theatre.
The mayor of Duluth and the president
of the Superior city council joined in cutting
the ribbon in front of the theatre before
the first ticket was sold. The Superior
German Band, composed of members of the
Musicians Local 260, entertained for one
hour in front of the theatre. Miss Phyllis
Austin, a well-known area organist, played
for the patrons during the short wait before
the feature started.
All activities on opening night were covered
by the three local television stations.
Promotional Items
Assist Xromweir
When the Royal World Premiere of
"Cromwell" was less than two weeks away,
three new promotional items keyed to the
monumental Irving Allen production for
Columbia Pictures were appearing in toy
shops and department stores throughout the
United Kingdom.
The new items — "Cromwell" character
dolls, an illustrated book, and an Oliver
Cromwell plastic construction kit—are one
feature of Columbia's massive merchandising-promotion
campaign in the U.K. on behalf
of "Cromwell." H.R.H. The Duchess
of Gloucester attended the premiere which
was held July 16 at the Odeon Theatre,
Leicester Square.
The "Cromwell" toys include:
A series of elegantly dressed dolls based
on the main characters in the film, including
the title role, as played by Richard Harris;
King Charles I, as played by Alec Guinness
and Queen Henrietta Maria, as played
by Dorothy Tutin. The dolls, presented by
London's leading doll manufacturer, Peggy
Nesbitt, are being sold in stores and toy
shops, as well as leading hotels throughout
the country.
A colorful book telling in detail the story
of "Cromwell" and fully illustrated with
maps, documentaries, sketches and stills
from the film. The book's foreword was written
by "Cromwell" writer-director Ken
Hughes, and full credits are given to the
film. As a bonus, the back of the book includes
a pocket containing cardboard pieces
which, when fitted together, form a detailed
two-foot high model of Oliver Cromwell.
The book, which is suitable for all ages, is
made by David Bartlett Designs.
Airfix, well-known makers of plastic model
construction kits, have introduced a kit
which can be built into a seven-inch detailed
model of Cromwell. These are being
sold in toy, hobby and department stores.
"Cromwell" is the epic story of the commoner
who wielded more power than any
ruler in British history.
"Cromwell" will be released in the United
States in the fall.
Dual Premieres Are Sold
By Massachusetts Twin
On June 24, Showcase Cinemas, a Redstone
twin in Lawrence, Mass., opened with
two first-run area features, "Patton" and
"Airport."
The premiere nights of both features were
sold to organizations from two cities. The
Lawrence Lion's Club sponsored the premiere
of "Patton" and the Lowell Exchange
Club bought out the "Airport" opening
night.
Both organizations held separate cocktail
parties and gave individual presentations in
their respective theatres. The dual promotion
was made through the efforts of the new district
manager, J. Gerald Servant, who was
assisted by Jack Sullivan and Carmen Meile
of the managing staff of Showcase Cinemas.
ith
106 — BOXOmCE Shown>anelU«r :: July 20, 1970

i
Xy
NATIONAL
SCREEN
III
—
/^J
p='f-^ /-^
I
^
COUNCILCommentaHuiiaiaigi
Voting returns were light for the June ballot,
with only three entries drawing any
notable degree of comment—favorable or
otherwise. Leading in both votes and comment
was the month's Blue Ribbon Award
winner, "A Walk in the Spring Rain" (Col);
an extremely close Runner-up was "A Man
Called Horse" (NGP), while "Norwood"
(Para) rated a weak Honorable Mention.
On their ballots, NSC members offered
the following observations:
"A Walk in the Spring Rain"
A beautiful, romantic love story with
many scenic backgrounds that should appeal
especially to the ladies and young folks.
We need more of this kind of picture.—Mrs.
Paul Gebhart, Cleveland Cinema Club . . .
Not for children, but I enjoyed it very much.
Ingrid Bergman is excellent, as always.
Mrs. Walter J. Tait, Marin MPC . . . I'll
vote for "A Walk in the Spring Rain," but
I think Ingrid should go back on the shelf.
—J. F. Schrader, Buffalo Courier-Express.
Unfortunately, I have seen only "Walk"
and "Zigzag" this month—neither for the
very young members of the family. But both
would serve as a great basis for family discussion
in analysis of human relations.
Through such discussions, many bridges
may be crossed between the age groups.
Mrs. Raymond Kanagur, Greater Detroit
MPC . . . Always enjoy Ingrid Bergman's
performances.—Mrs. Arthur B. Davis,
Springfield (Mass.) MPC.
June selection not the greatest and was
not "sold" on any one except possibly "A
Walk in the Spring Rain," simply because
of Quinn and Bergman—still great!!—Connie
Roussin, WFIL-TV, Philadelphia ... A
wonderful picture. With those two stars, it
had to be. Wish we could have more like it.
—Mrs. Emory W. Cowley, Indianapolis
NSC group . . . Since "A Walk in the Spring
Rain" was made in the Great Smoky Mts.
Nat'l Park—and since it had its World Premiere
in Knoxville—I agree with my delighted
fellow citizens, "beautiful!!" (for all
four seasons).—Mrs. J. J. Cowan, Knoxville
BFC . . . Best on the list, but not of much
interest as a family show. Beautifully told
love story.—Mrs. Frank J. Baldus, GFWC,
Independence.
"A Man Called Horse"
A fascinating experience; probably the
most authentic Indian picture ever made.
William A. Payne, Dallas News ... "A Man
Called Horse" is an unusual western, if one
likes to think of it as such. I like to think of
it as an interesting drama about the Indian
and his culture. The Sun Vow ritual was
fascinating filmmaking. How did Richard
Harris, Elliot Silverstein and his crew do it?
—Gamett Harris jr., Henry County Journal,
Bassett, Va. ... A western that is—for
once—not in the John Wayne vein.—Dennis
Bucher, Friends of Art, Kansas City . . . Nothing
else comes close to "A Man Called
Horse" for originality and imagination.
Howard Pearson, Deseret News, Salt Lake
City.
Due to too many "Hollywood" touches.
—
S Walk in the Spring Rain" has to be
the best of this lot. Although billed
as a sudsy soap opera, my husband and
I both thoroughly enjoyed it, as did a
packed house on a rainy Thursday
night. "Norwood" just has to be geared
to play to a low-grade moron. I have
seen much better acting at the local
high school. Glen Campbell has come a
long way from "True Grit" but, baby,
he's still got a long, long way to go to
be an actor.—Mrs. Sandra Courington,
Tulsa PTA.
* * *
There are not enough superlatives to
praise "A Man Called Horse." Everything
about it is excellent, even—surprisingly—historical
accuracy. It wiU
become one of the few film classics.
Kim Larsen, Billings Gazette.
* * *
Having always loved Vivien Leigh
and Ingrid Bergman (and now Liza
Minnelli), it is easy to vote whenever a
film featuring a favorite is listed on the
ballot. They are the best of all actresses.
"A Walk in the Spring Rain"
proves Miss Bergman's talent is unique.
She can project any emotion.—Don
Leigh McCulty, W. Va. Theatrical
Services.
* * «
Few of the films on this month's list
have opened in Richmond. Of those
that did: "A Walk in the Spring Rain"
might appeal to those over 65; "A Man
Called Horse," while a superb film, is
too strong, too philosophically above
the concepts of children, and "Norwood"
is simply for the simple-minded.
As for me, I'm anxiously awaiting "The
Walking Stick," which was a simply
super book.—Carole Kass, Richmond
Times-Dispatch.
* * *
''A Walk in the Spring Rain" was a
beautiful love story, but probably too
deep for children. Second choice: "A
Man Called Horse." Very good, with
lots of action. I doubt if it is much more
brutal than some TV programs.—^Mrs.
Donald E. Tuckness, Independence
Young Matrons.
* * *
"A Man Called Horse," an immaculately
done film, would have been perfect
minus the silly nudity. Still, it mixed
the reality of history with the fantasy
of film and will probably go down
as quite an underrated movie.—^Al
Shea, WDSU-TV, New Orleans.
"A Man Called Horse" is not the folklore
documentary it might have been, but it is
above average in the genre. "Walking Stick"
was a close second in my tally. It is a greatly
underrated film.—Mai Vincent, Norfolk
Virginian-Pilot . . . For all its brutality, this
one has the ring of reality. Take the kids,
don't send them. Then talk about it.—Bill
Donaldson, Tulsa Tribune . . . Forceful
delineation by Richard Harris.—^AJlen M.
BOXOFFICE Showmandisor :: July 20, 1970 107 —
—
Widem, Hartford Times . . . Gruesome, but
it holds your attention.—Norma Blewett,
Star-Courier, Kewanee, 111. . . . Members did
not agree with rating of "GP."—Mrs. Fred
Hire, Fort Wayne Indorsers of Photoplays.
"A Man Called Horse" is probably the
best Indian picture made. Richard Harris is
convincing, but Dame Judith Anderson
steals the show. Realistic Sun Vow plus
great color makes for the best entry from
a poor field.—Bill Kitchen, Ottumwa Courier
... A very realistic film about the American
Indian. The violence is necessary for
authenticity.—^Anna Joyce Reardon, Univ.
of NC, Greensboro . . . Big grosser!—Fred
Souttar, Commonwealth Theatres, Kansas
City ... I would vote for "A Man Called
Horse," but not for small children. I don't
think any "GP" picture is suitable for children
of all ages.—Gerald Ashford, San Antonio
Express-News ... A graphic slice of
Indian life—tense, taut and revealing.—Earl
J. Dias, New Bedford Standard-Times.
One of the few times the Indian has had
a reasonably fair shake in the movies.—Rolf
Stromberg, Seattle Post-Intelligencer . . .
This is too mature for younger children, but
is a very authentic film about the Sioux Indians.
It is well-made and educational.—Dr.
James K. Loutzenhiser, Mo. Council on
Arts, Kansas City . . . Highly underrated!
Stephen Kane, WCCC-AM-FM, Hartford
. . . Nothing inspires me as "family" stuff,
but "A Man Called Horse" is a good film if
you're old enough to understand it.—Grant
Marshall, Burlington (Iowa) Hawk-Eye . . .
A western that bespeaks a great truth!
M. B. Smith, Commonwealth, Kansas City.
"Norwood"
Good movie! Glen Campbell and Joe Namath
were delightful.—^Wayne Greenhaw,
Montgomery Advertiser ... A fun film.
Neil Ross, Aurora (Colo.) Advocate . . .
"Norwood" could have been my choice with
its cast. Words still too strong, in my opinion,
for children.—Paul Ellsberry, Douglas
Theatres, Omaha . . . No award winner, but
an entertaining film.—Larry Thomas, exhibitor,
Fayetteville, W. Va. . . . Some of us
older folks might be able to stomach this
ditty.—Holly D. Spence, Sunday Journal &
Star, Lincoln . . . "Norwood" is certainly
one of the most entertaining films to reach
the screen here.—Frank Grosjean, Shreveport
Journal.
Miscellaneous
Many pictures to choose from, but not all
good entertainment. "Walking Stick" and
"Zigzag" are two of the best. Excellent acting
in "Stick," plus an enjoyable movie.
Robert J. Spatafore, teacher, San Francisco
. . . "The Walking Stick" is not a great movie,
but it does give Hemmings and Eggar a
chance to act.—John HartI, Seattle Times
. . . "Love Is a Funny Thing"—good film,
bad title.—George Palmer, Cincinnati Enquirer
. . . "Too Late the Hero": Another
winner from "The Dirty Dozen" man.
John P. Recher, NATO of Md., Baltimore
. . . "The Five Man Army": A dark horse
terrific action. If sold right, will be a big
moneymaker. Everyone liked it.—^Leon
Averitt, Don Theatre, Alexandria, La.
* * •
NOTE: For those who've inquired about
additional comment space on the ballot: The
blank portion of the card opposite the ballot
is available for this purpose. Then, either
staple or tape the two sides together.

BOXOFFICE
BAROMETER
This chort records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent os "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
Airpori (Univ)

—
.flk jni V
X» iirt«i»r«tiT« •nalywi of tay aa^ trarfarran ravlawa. RaimiBa Hma It la pwantliant. Tha p,M and miiiut
•lg«> Inrilcata dagraa of marlt. Littiags covar carrant ravlawi ragalarly. ifi It for ClmmoScopa; £) Penovitloa;
f) Tachalromo; &. Othar onomorphlc procatsa«. Symbol U danotat tOXOFFICI llua Ribbon Award; '^ Color
Phofogrophy. Motion Pletura Ait'n (MPA) ratings; S—fianaral Audlancat; —Matura AHdIancet (parental
discration odvlsad); IB— Rastrictad, with parsons under 16 not admlttad unlatt aceomponiad by parani or
adult guardian; i^— Parsons under 16 not admitted. Notional Catholic Office (NCO) ratings; Al—Unobjactionobla
for Seneroi Patronage; A2— Unobiectlonable for Adults or Adolescents; A3—Unobjectionable for
Adults; AA— Morally Unobjectionable for Adults, with Reservations; B—Objectionoble in Port for All; C
Condemned. For listings by company in the order of releoM, see FLATURE CHART.
i^EVIEW DIGEST
AND ALPHABETICAL INDEX
H- Very Good; + Good; - Fair; — Poor; = Very Poor. in tne summary -H is rated 2 pluses. - as

REVIEW DIGEST
AND ALPHABETICAL INDEX

.
.
.
.
.
C.
Faatvr* productloiii by company In order of roloato. Running tlma In paronthows. ® It for ClnamaScop*;
(B Ponovislon; ® Techniromo; ® Other onomorphie processes. Symbol ^ denotes BOXOFFICE Blue Ribbon
Award; tS) Color photography. Letters and combinations thereof Indicate story type—(Complete key on next
page.) For revlev dates and Picture Guide page numbers, see REVIEW DIGEST.
Feature
chart
ALLIED ARTISTS 3
AMERICAN
INT'L
©Fearless Franic (79) ....C..6i921
Jon Volgbt, Hoolque Van Vooren
(Shown In combination with)
AVCO EMBASSY
BUENA VISTA
CINERAMA
©Krakatoa, East of Java
(127) ® Ad.. 071
Maximilian Scbell, Brian
Keith (General Release)
©Madigan's Millions (79) C..fi914
Dustln Hoffnian, Elsa Martinelll.
Cesar Romero
©They Shoot Horses, Don't
They? (120) D..225
Jane Fnnda- Michael Sarrazln
(Selected Engagements)
©The Dunwich Horror
(90) Ho.
Sandra Dee, Dean fltockwell
6911
©To Commit a Murder
(91) D .126
[j0ub> Jnurdan. Senia Berger
©Saiagc Wild. The
(103) S Ad.. 6923
tiordon Kutmao (Spticlal Release)
©Jenny (90) D. .233
Mario Tboiua, Alan Alda
SEnd of the Road (111) ..D..7001
Stacy Keach. James Earl Jones,
Harris Tulln. Dorothy Tristaa
©Scream and Scream Again
(94) Ho.. 6922
Vincent Price, Cbrlitopber Lee
©Bora Bora (90'' Sex D..690S
Uaydee PoUtoK, Conado Pan]
©A Time for Ghring (formarly titled
"Oeneratlon") (104) C
David Jaosseo, Carl Ueleer
©The Computer Wore Tennis Shoes
(93) C..221
Kurt Russell. Cwar Romero
©They Shoot Horses, Don't They?
(120) D..225
Jane Fonda. Michael Sarrazln
(Geoeral Release)
The Honeymoon Kllleri
(108) D..136
Shirley Htoler. Tony U) Blaocu
(Reviewed an AlP's 9-22-69)
OS
c:
TO
©Bloody Mama (70) D . . 7001
Slielley Winters, Pat Hlngle
©Explosion (96) D..6919
Don Btroud, Gordon Thomson,
Richard Conte
©MoniQue (86) Sex D.
Sibylla Kay, Joan Alcorn
©A Long Ride From Hell
(94) D..104
Steve Reeves, Wayde Preston
©The Last Grenade
(94)
TO
r->
®Diary of i Schizophrenic
Girl (108) D..6904
CihIslaliM lyOraay, Margarita Lotaoo
©Horror House (90) Ho.. 7002
Frankle Aralun, Jill Havortb
(In combination with)
©The Crimson Cult (S7) Ho. .6814
Boris Karloff, (^brlstoptaer Lee
©Kino of the Grizzlies (93) Ad.
John Tasno, Quia Wiggins
222
>
TO
©Cycle Savages (82) Ac . . 7003
Bniee Dern, Melody Patterson
©Paddy (97) CD.
Des Caie, MU« O'Shea
7002
©24- Hour Lover (90) ....C..7005
Rarald Lelpnltz. Slbylle Marr
(Stieclal Release)
©Wedding Night (99) ..Mela.. 7006
Tessa Wyatt, Dennis Waterman
©The Swappers (84) D . .7009
James Donnelly, Valerie St. John
©Count Yorga Vampire
(91) Ho.. 7015
Michael Murphy, Bobert Quarry
©Rider on the Rain (119) ..Sus.
Charles Bronson. Marlene Jobert
©Ttie Man Who Had Power
Over Women (. .) D.
Rod Taylor. Carol White, James
Booth
©The Swimming Pool (87) (S) Melo.
Alain Delon. Romy Schneider
©Suppose They Gave a War and
Nobody Came (113) ....C..234
Tony (Xirtls. Ernest Borgnlne
(Pre- Release)
©Too Late the Hero
(133) ®
Michael Calne, Cliff
fPre- Release)
....War.
Robertson
.213
©Suppose They Gave a War and
Noliody Came (113) C. 234
(General Release—See May)
©The Road to Salini
Sus.
Q/B&W Three Kinds of Lore
(lOS)
Ghlta Norby, Svend Jobamen
©Cry of the Banshee
(87) Ho. .7007
Vincent Price, Robert Button
Mlmsy Farmer, Robert Walker Jr.
©Soldier Blue (..) Hi.
Candlce Bergen. Peter Strauss
©The Boatniks (100) C..227
Robert Morse, Stefanle Powers,
Phil Silvers
©Too Late the Hero
(133)

.
.
.
.
,
.
.
.
O
COLUMBIA
FEATURE
OCactus Flower (103) C.Oll
Wilter Matthau, Ingrld Bertmui
eHunlet (114) D..017
NIcol WlllUmsoii, MirlaniM
Filthfull
CHART
COMMONWEALTH
©The Day tht Hot Line Got Hot
(100) Spy C..6911
Oiarlea Boyer, Robert Taylor
U©Vlva Max! (92) C 6914
Peter Ustlnoi, Panela Tltftn,
Jonathan Winters
TiM Kcr to l 7004
Kenneth Nelson, Frederick Combs
©Day of Anger (112) ®
. .W. .6913
Lee Van Cleef. Olullann Omna
©Thr Roval Hunt of the Sun
fllJ) .6909
(Oencral Release—See March)
i

I Am
..C
Doc.
. Sep
Dec
.
Rel. Diti
AQUARIUS FILMS
^Married CoudIi (97) Doc. Feb 70
WilUun Ed»ards, Antoinette
Edwards
AUDUBON
OThe Artful Penetntioa
(86) D. .Jan 70
.^rrin Sanders, Terry Carter
@The Laughing Woman
(90) Su$..Apr70
PhUUpe Lcroy, Dagmar Lassander
OHer and She and Him
(88) D.. Jim 70
.Vsfrld Frank
©Hide and Seek (..) D.. Jul 70
Sllvana VenturelH. Frank Wolff
BOXOFFICE INTL
©The Secret Sex Litei of Romeo and
Juliet (96) Sex C. Jan 70
Forman Shane, Dicora Carse
©Lila (88) Melo.JanTO
Sirsan Stenart. M. K. Erans
©Weekend Lovers
(88) Sex C. Feb 70
Vip r.arxre. (^tiris Mathls
Naked Pursuit (73) Sex D. Mar 70
Mosayoshi Nogami, Marl Ankl
©Notorious Concubines
(90) Ac. Mar 70
©Notorious Cleonatra
(88> Melo..Apr70
Sonora, John Rocco
©Wilbur and the Baby Factory
(92) Ac. May 70
©An Inch of Love (92) D. June 70
2.000 Weeks (92) D. June 70
©Wild. Free and Hungry
(88) Melo,,Jul70
(^ary Graver. Barhara Taron
©Tobacco Roody (8S) Sex C, Jul 70
nWe Donovan, Johnny Romo
BUDCO DISTRIBUTING
©Dirtymouth (102) D ..Sep 70
Bemle Travis, Sam Teardrop
CAMBIST FILMS
Positions of Love
(75) Sex 0.. Mar 70
Tsabrl Rarll
CANNON REL.
. Fando and Lis (82) F Feb 70
Srrrtn Klnlnpr. Hiana Marteftal
©The Dreamer (86) D. .Apr . 70
Tiivla Tavl, Berta Utvtna
CHEVRON PICTURES
My Father's Mistress (Bamse)
(110) June 70
nia Jawlwson. Orynet Holvlg
©The McMasttrs (90) June 70
Burl Ives. Brock Peterj
Ann & Eve (89) Jul 70
Olo Petre. Marie LllledahJ
The Daughter (I. a Woman.
Part III) (84) ..Sex Aug 70
Inger Siindh, Tom Scott
©The Virgin and the Gypsy
(92) D. Aug 70
Joanna SMmkus. Franco Nero
CINEMATION INDUSTRIES
©Female Animal
(92) (Fi Sex D.. Feb 70
Arlene Tiger. Vaffdil Larabrtnos
©The Man From O.R.CY
(92) 9) Satire.. Apr 70
Robert Walker. Steve Rossi
CINEX
INTERNATIONAL
©Teenle Tulip (80) Sex D Feb 70
mere nickMwnn. PeffgT Wmn«m
C.M.B.
FILMS
. . Satire. May 70
r>Brand X (87)
Taylor Mead, Sally Klrkland
CROWN INTERNATIONAL
The Wild Pussycat
(86) Sex D Apr 70
(Jfeella H«ni. Dean Byron
DOROWITE CORF.
ff>Olhev VoiCM (100)
I>r. Alliert noal(
.Ooe
FebTO
EMCO FILMS
OMarau (77) D FtkTO
Mady Macnlre. CMi WarflcU
EMERSON FILAAS
OTkt Stitaraiinaten
(7«) Mar 70
rtHtai Caakawfa. JaiiMtte Blab*
L'bWt (») Ho Apr 70
>fara Maryl. John Charlie Jotmr
rNTERTAINMIMT VENTURES
OTratfir HVMt (90) Sax C. June 70
Sivildb' FaoUari Kllaabeth Monica
'.^Co.nt Out. C««it All
'74) C Jul 70
'jUne Thy Neltkkir ... and
His V/ffe (74) D Sap 70
MISCELLANEOUS
EVE PRODUCTIONS, INC.
©Cherry, Harry and
Rel.
Date
Raguel Sex D . . Dec 69
I

Opinions on Current Productions jtAiURl ReVIsWS
iymbul

. .
FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Programs
THE STORY: "JuUus Caesar" (AIP)
A close adaptation of Shakespeare's original, this presents
Julius Caesar (John Gielgud) as the conqueror of
Pompey's army, the perpetual dictator of Rome. Caesar's
wife Calpurnia (Jill Bennett) has a nightmare about his
death and asks him not to go to the Forum. Fearing
Caesar's power, conspirators Cassius (Richard Johnson),
Casca (Robert Vaughn) and Brutus (Jason Robards)
plot his death. With others, they stab Caesar to death,
after which Brutus proclaims that he loved Caesar but
slew him because of his ambition to enslave Rome. The
populace accepts this, but Mark Antony (Charlton Heston),
who idolized Caesar, delivers a fiery eulogy causing
the murderers to flee. Octavius (Richard Chamberlain),
Caesar's son, joins with Antony to defeat the conspirators
at Philippi. Bi-utus suffers the death of his wife
Portia (Diana Rigg) and then Cassius and he commit
suicide.
EXPLOITIPS:
Invite Shakespearean scholars to participate in discussions
of The Bard's works. Arrange tie-ins with colleges
and bookstores for a display of Shakespeare's works.
CATCHLINES:
The Civilized World's First Assassination . . . Shakespeare's
Immortal Classic! See How It Compares With
Modern Times! . . . "Julius Caesar" as Shakespeare Himself
Might Have Written It for the Screen.
THE STORY:
"Walk the Walk" (Hallmark)
Bernie Hamilton, as Mike, a black theological student,
is hooked on drugs, unable to shake the habit. He meets
sexy Honor Lawrence, who contrives to push him into
every conceivable type of situation when he is in need of
a fix.
Despite her advances and her charms, he refuses
to sleep with her. The intricate structure of the dope
racket, with its junkies and pushers, is uncovered in all
its violent and tragic aspects as Hamilton fights to break
his habit, though surrounded by hippies, homos, gypsies
and other kooky characters at parties and in nightclubs
Finally, when his battle is won, Hamilton is injui'ed, a
doctor gives him a sedative and he winds up back on the
dope treadmill. Unable to stand the torture, Hamilton
hangs himself, and just before his suicide, he is shown
as a priest in a monastery.
EXPLOITIPS:
Contact local service clubs and agencies dealing with
youth to arrange discussions of the drug problem. Discuss
the film before high school and college citizenship,
psychology and physical fitness classes.
CATCHLINES:
It Blows the Top Off Today's Drug Revolution . . . See
for Yourself What Dope Is Doing to Today's Youth .
Today's Youth Can Go to Hell Without Dying.
Die
Ver,
'
.loln.
In
•&
rii.'
THE STORY: "They Call Me MISTER Tibbs!" (UA)
When hooker Linda Towne is murdered, her landlord
Anthony Zerbe anonymously tips the police that Rev.
Martin Landau was seen leaving her apartment. Lt. Sidney
Poitier insists on being assigned to the case, since
Landau is a good friend. With wife Barbara McNair and
*^ kids George and Wanda Spell, Poitier finds he has probly,'
lems at home as well as on the case. He learns that realtor
Edward Asner was two-timing his wife Norma Crane
•
with Towne and that janitor Juano Hernandez saw Lm
dau. Zerbe is revealed as a vice lord and dope pusher and
is killed in a shooting match with Poitier. Beverly Todd,
Zerbe's black mistress, says he was with her when Towne
died. With evidence against him. Landau pleads not to
be arrested until after the voting on a bill for community
control of the schools. Although Landau worked hard for
its acceptance, Poitier can't give in. Landau walks into
the path of a truck and Poitier finds his family waiting
for him.
EXPLOITIPS:
Emphasize this as a sequel to the Academy Award winning
"In the Heat of the Night." Arrange a bookstore
tiein with the John Ball novels in which the Tibbs character
appears. Let patrons named Tibbs in free.
CATCHLINES:
The Last Time Virgil Tibbs Had a Day Like This Was
"In the Heat of the Night." .
. . Sidney
the Heat Again As MISTER Tibbs.
THE STORY:
Poitier Tui-ns on
'The Angel Levine" (UA)
Tragedy follows elderly Zero Mostel, a devout Jew.
Seeing Anne Jackson's fur coat being lifted by a black
youth, he shouts at him and the boy is killed by a car.
His wife Ida Kaminska is very ill. Unable to work since
losing his tailor shop in a fire, he turns to welfare. Help
comes in the form of a black angel (Harry Belafonte),
also Jewish. On probation, Belafonte has been assigned
to aid him and provide a miracle with Mostel's faith. The
tailor won't believe in the angel and both he and Dr. Mllo
O'Shea think he's crazy. Belafonte steals medicine for
Kaminska when Mostel can't afford it, then sees his girl
Gloria Foster. He looks upon her as the only good thing
he had in life, but she rejects him not knowing why they
can't marry. Mostel is compassionate when the angel says
^ no one ever believed in him when he was alive and no one
. .0. will now. Although Kaminska seemingly recovers, Mostel
->• still won't believe and Belafonte vanishes. Kaminska.
knowing she'll die, sends Mostel away. Too late, he acquires
faith and tries to find Belafonte.
EXPLOITIPS:
Dress your staff in robes outfitted with wings. Arrange
with a choir to sing hymns in the lobby. Place ads in
Jewish language papers and invite endorsements from
Jewish community leaders.
CATCHLINES:
If He's an Angel, Imagine What God Must Be Like.
THE STORY:
"A Bullet For Pretty Boy" (AIP)
In Oklahoma of the late 1920s, farm boy Fabian Forte
weds his pregnant sweetheart Astrid Warner. At the reception,
neighbor Hugh Feagin insults the bride and
Fabian beats him. Feagin kills father James Harrell in
retaliation and, when Fabian causes Feagin's death in
self defense, he gets six years for manslaughter. Serving
four years on a road gang, he escapes with Bill Thurman.
Wounded, Thurman sends him to Madame Anne Mac-
Adams' hideout. There, her brothers Jeff Alexander and
Gene Ross dub him "Pretty Boy" as Fabian begins robbing
banks to earn his keep. Fabian sees Warner again,
although prostitute Jocelyn Lane has become attached
to him. With the Depression hitting everyone, Fabian decides
he'll stick to crime. He kills a guard in escaping
capture and then guns down Alexander and Ross before
they can kill him for the reward. Michael Haynes,
drunken ex-preacher Adam Roarke and prostitute Camilla
Carr join Fabian and Lane on a bank-robbing spree. FBI
agent Robert Glenn tracks them down; Haynes, Roarke
and finally Fabian are killed.
EXPLOITIPS:
Play up Fabian's new image and decorate the lobby with
replicas of machine guns and use an old car.
CATCHLINES:
Defacing Public Property Is Against the Law—But So
Are Bank Robbing, Murder and the Kind of Women
Charlie Floyd Loved.
(«7)
h, r
" >
THE STORY: "Hello-Goodbye" (20th-Fox)
Michael Crawford, a car expert and connoisseur, waits
outside gambling casinos on the Riviera to buy vintage
cars from owners who have been refused credit. On his
way to Paris he meets Genevieve Gilles, whose Rolls has
broken down. They begin a love affair. She tells him
nothing about herself and later leaves him to go to Marseilles.
Later he is summoned to Cannes by aristocratic
Baron Curt Jurgens. He is shocked to learn that Gilles
is Jurgens' wife. He gives as much loving attention to the
baron's stable of cars as he does to Gilles. When she won't
leave Jurgens for him, he gets drunk and drives a Rolls
into the swimming pool. Months later Crawford returns
to Cannes and hears that the baron has gone to Africa
with a wealthy American, Ira Purstenberg. Gilles is at
Le Harve with a handsome escort about to sail to America.
When she sees Crawford, she dashes down the gangplank
and walks off with him.
EXPLOITIPS:
Capitalize on the international flavor of the film. Play
up the lavish clothes and cars. Plan a tie-In with local
automobile dealers. Have pictures or models of vintage
cars in the lobby. Seek a tie-in with a travel bureau. Advertise
that this is a tender love story.
CATCHLINES:
A Contemporary Love Story with an International Fla-
vor ... He Looked at all the Beautiful Cars and Women
—and Handled Them With Loving Care.
BOXOFnCE BooUnGuide :: July 20, 1970

, hree.
'
Drive-Ins,
I
' iipment,
: W._I.
.
'*LA1^: 25c per word, minimum $2.50, cash with copy. Four consecutiTe insertions ior price oi
When using a Boxofiice No., figure 2 additional words and include 50c additional, to cover
ost oi handling replies. Display Classified, S25.00 per Column Inch. CLOSING DATE: Monday
lOon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE,
25 Van Brunt Blvd., Kansas City. Mo. 64124.
CL{flRinGNOUS(
HELP WANTED
EQUIPMENT FOR SALE
THEATRES WANTED
THEATRE SEATING
Progressive and growing California
theatre company with large circuit of
wolk-ins and drive-ins needs ambitious,
young (22 to 35) men. Some theatre
monogement experience is helpful, but
not required. We will train you!
Excellent hospitalization, life insurance
and retirement program.
Send resume to P.O. Box 69402,
Los Angeles, Calif. 90069
THEATBE MANAGEB TRAINEE: Work 2-3
onths, Dallas. Advance to own theatre,
excellent salary, fringe benefits. No tale-
Ibone please. Mail resume: Western theales,
8816 Sunset Blvd., Los Angeles, Calif.,
1)069.
I
Progressive and growing Texas thea-
'
tre company with large circuit of
needs ambitious managers
and manager trainees. Some theatre
management experience helpful but
,nat required. We will train you.
Excellent hospitalization, life in-
I
surance ond retirement program.
Send resume to Dept. M
P.O. Box 69402
Los Angeles, Calif. 90069
'j Eaeperieaced theatre manager for indoor
eatre. Growing Midwest Theatre Circuit,
fers group insurance, pension and cm-
;ial bonus plans in addition to salary
I'ld advancement opportunities. Send reii-ences
with photograph to: Mr. C. Sme-
'ad, Central States Theatre Corp., 700
iiromount Bldg., Des Moines, Iowa, 58309.
immediate employment available.
MANAGERS -
SHOWMEN!
For Redstone's Newest, Luxury Cinema
Complexes. _ Many desirable locations
* Opportunity ior advancement.
Company paid pension. Major medical
and group insurance. Top solaries
for top men.
Write in
confidence to:
John Lowe
c/o SHOWCASE CINEMAS
4 Southbridge Street
Worcester, Mass.. 01E08
Fast growing company neeib manogenil
onventional and drive-ins. Pcdd vacaj)ns,
hospitalization, retirement benefits.
Iind complete resume and recent photo
Towey, District Mgr., Cinema
S 11, 210 West 10th, Milan, Illinois, 61264.
THIS IS AN OPPORTUNITY
OF A LIFETIME!
Wanted: A go-getter! Young, experi-
,»nced theatreman to supervise ten theatres.
Can't be lazy. Must be over 25.
3on't phone—writel Enclose experience
md references to:
Berger Amusement Company
317 Plymouth Bldg.
>Cnneapolis, Minn., SS402.
I
po COLOR MERCHANT TRAILERS
Paly R2.50 ior a 45 tt. color merchant
wltli 5 scenes, narrated track, with ap-
>pnate music, superimposed with odns,
tadas and dissolves, produced from
ir transparencies. Three-day, In-olant
vice H & H Color Laboratory, ^705
Nebrcaka Ave., Tampa, Florida '""aa.
=ne: 813 248-4935.
POPCORN MACHINES
ILL MAES OF POPPERS, caramel com
floss machines, sno-ball ma-
1 XOFTICE :: July 20, 1970
DEIBLEB TRACKLESS TBAIM. 914 Ctof-
Un Road. Phone: Area Code IE 9-5781
Manhattan, Kansas.
PROJECnON EQUIPMENTl ALL types
and ALL prices for ALL situations! Kansas
City, Boxoffice, 2222.
New projectors. Runs 3 hour programme.
Bovilsky, 34 Batson Street, Glasgow, Scotland.
For sale: Strong Excelite. Ashcrait lamps,
rectifiers, generators. Super Simplex projectors,
rebuilt. Boxoffice, 2254.
Magnetic sound heads, RCA, 35mm, new
$495.00. Phone: 205 878-607r
Varied^le condensing lens (Ponator), one
pair from CinemaScope to regulcrr, new,
$295.00. Phone: 205-876-6071.
Sound camera, I6mm pro-Auricon witti
400 ft. magazine. Carries 1,200 ft, but lost.
Sound good as Mitchell. Almost new for
$1,150, original cost, J3,700. Phone 205-878-
6071.
Pair super Simplex, magazines, dousers,
end alarms, 5 point bases, RCA PS 24
soundheads, Ashcrait lamps, 60 amp rectifiers,
narrow sprockets, locfded parts cabinet.
All in excellent mechanical condition,
$875. Leon Kasparian, 221 West Olive,
Fresno, Calif., 93728.
Brenkert Projector mechanisms, excellent
condition-Will trade for Super Simplex, E7
mechanisms, RCA and Simplex Soundheads.
STAR CINEMA SUPPLY, 621 WEST
55TH STREET, NEW YORK 10019.
Excellent, Like new Simplex XL Eqnipment
with curved gates, XL Soundheads,
Ashcrait 11mm WideArc lamps Kni-tron
135 amp rectifiers, 5000 ft magazines,
heavy Bases, 2 water coolers. Steal it for
$8,500. Hurry Texas Theatre Supply, 915
So. Alamo St., San Antonio, Texas. 78205.
Phone 512-222-1002. Mr. Olivarri Mgr.
EQUIPMENT WANTED
Projection equipment wantedl Highest
prices pcdd. Lou Walters Sales & Service
Co., 4207 Lawnview Avenue, Dallas,
Texas, 752Z7.
USED EQUIPMENT bought and (old.
Best prices. Texas Theatre Supply, 915
So. Alamo, San Antonio, Texas, 78205.
Wanted: 35mia color, sound Him. Need
a pair of BX 100 projector heads, also
lenses 21/2 inch or 3 inch. F 1.7X to clear
up vignetting problem. Write, Boxoffice,
2245.
USED EQUIPMENT BOUGHT AND SOLD.
Best Prices. Ralph lofinson Sound & Projection
Service, 1421 South 4th Avenue,
Nashville, Tennessee, 37210. Phone (615)
256-0845 or 883-3575.
One pair Bausch & Lemb CinemaScope
lenses. Boxoffice, 2256.
Top Prices Paid for soundheads, lamphouses,
rectifiers, projectors, lenses and
portable projectors. What have you? STAR
CINEMA SUPPLY, 621 West Sith Street,
New York, 10019.
THEATRE CONSTRUCTION
SCREEN TOWERS INTERNATIONAL
We design, fabricate and erect flat or
curved pipe and walking beam towers.
CSeneral steel work a part of our service.
Call: Paul L. Sherman, collect: 817-773-
2604. For brochure write: P.O. Box 294,
Temple, Texas, 76501.
BUSINESS
OPPORTUNITIES
REPUBLIC AMUSEMENTS CORP., prominent
exploitation distributor, interested acquiring
new 35mm feattires. Substantial
cash advances are available. Contact:
Geraldine Takayoshi or R. W. Cresse, 8816
Sunset Blvd., Los Angeles, Calitomio
90069. (213) 659-1600.
MISCELLANEOUS
Wanted, Movie Stills, pressbooks, posters
etc. Good prices paid. Leonard Brown,
B763 Hollywood Blvd., Hollywood, Calif.,
90028.
Wanted to buy or lease; Indoor theatre
in Metropolitan areas, population at least
75,000. Contact: William Berger, Belle Plaza
2(}9, 20 Island Avenue, Miami Beach,
Fla.
WANTED TO BUY or loose indoor, outdoor;
metropolitan area. Contact; Griffith
Enterprises, Rozy Theatre Building, 1527
Washington Avenue, Miami Beach, Florida
33139.
THEATRE IN METROPOLITAN AREAS in
any city vrith population of ctt least 100,000.
Contact: G. Tokcryoslii at Republic Amusements
Corp. 8816 Sunset Blvd., L.A., phone
(213) 659-1600.
Want to lease. Fully equipped, indoor
motion picture theatre in Southern California.
Contact: Hammond Productions,
1660 No. Berkeley, 201, Pomona, Calif.,
91767.
WANT TO BUY. SELL OR LEASE A THE-
ATRE? Joe Joseph. National Theatre Brokers
Co., Box 31406. Dallas, Texas 75231.
Phone: (214) 363-2724 nights.
BUY. LEASE, RENT going theatre in New
lersey. Preferred in small town. Boxoffice
2252.
Want, lease or buy, indoor going theatre
in New Jersey or New York. Boxoffice,
2255.
THEATRES FOR SALE
Park Theatre, Lincoln Park. Mich. Only
Theatre in this Detroit suburb. Includes
2 rentals, plus adjoining, large vacant
property. Call: 313 961-9517.
$26,500 will buy 382 seat theatre, equipment,
office, 3 apartments and 17 hotel
rooms with furniture and linen. Good income
with present owner wanting to retire.
Harrell Thome Realtor, Box 366, Shoshone,
Idaho, 83352. Phone: (208) 886-
2071.
$5,000 down will buy Indiana, Modem,
550 seat theatre in heart of town, 4,000
population. Several small town*. Retiring.
Boxoffice, 2242.
Small town theatre for scde or lease.
Tamaqua, Pennsylvania. No competition.
Excellent opportunity lor steady mcome.
Building structurally sound, needs remodeling.
Financing available. Any reasonable
offer accepted. Theatre Confections,
Inc., 795 Monroe Avenue, Rochester, New
York, 14607. (716) 271-0858.
For sole, 325 seat theatre, equipment
and building vrith an apartment. Remodeled
in February 1970. In irrigation, rancfiing
and manufacturing trad* area. Boxoffice,
2243.
NEW MODERN FIRST CLASS 425 SEAT
THEATRE in growing industrial area southem
Virginia. Drawing from 30,000 population.
Excellent building lease. Only hardtop
for 30 miles. Outstanding for family
business in a friendly civic minded community.
$25,000. Terms. Box 2250.
FOR SALE OR LEASE 600 seat theatre
recently remodeled located in county seat
town in Red River Valley of N. Dakota.
$5000.00 assumes complete operation.
Write or call Everett Hoffman, 1106 13th
Ave. So., St. Cloud, Minn. Tel. 251-9338.
Adults only, clean, modem, well
equipped and a money-maker. Near Large
naval base, city over 75,000 pop. Sacrifice
sale, cash only. Boxoffice, 2253.
For Sale or Lease—^Rosedale Theatre,
Fort Worth, Texas. 600 seats, equipment
and building good condition, on through
street. Reply to Ralph Novin, 103 N.
St. Paul St. Dallas, Texas 75201.
Bertrand Theatre, Clayton, lOCX) Islands,
New York, 13624. 210 seats, modem, operating,
reasonable. Must sell, Retire,
Health. Owen J. Bertrand.
THEATRE TICKETS
QUALITY Service, Low Prices! KANSAS
CITY TICKET COMPANY (816) 241-8400,
716 No. Agnes, Kansas City, Mo. 64120.
WE REBUILD THEATRE CHAIRS anywhere.
Finest materials, best workmanship,
LOW prices. CHICAGO USED CHAIR
MAHT, 1320 So. Wabash Avenue, Chicago,
60605. Phone: 939-4518.
CHAIRS REBUILT ANYWHEREl EXPERT
workmanship, personal service, finest materials
Arthur Judge, 2100 E. Newton Ave.,
Milwaukee, Wisconsin.
SPECIALISTS IN REBUILDING CHAIRS.
Best workmanship. Reasonable prices. New
and rebuilt theatre chairs for sale. Heywood.
Ideal American. Staggering, respacing.
Travel anywhere. Seating Corporation
of New York (Neva Burn), 247 Water
Street, Brooklyn, N.Y. 11201. TeL 212-
S75-5433. (Reverse charges.)
700 AMERICAN, 750 plywood cushion.
600 Bodiform. Lone Star Seating, Box 1734,
Dallas, Texas, 75201.
FILMS
WANTED
Wonted: 35mm and 16mm features, shorts
etc. Box 0187, College Grove Center Station,
San Diego, Calif 92115.
FILMS FOR SALE
I6MM Classics. Illustrated catalog 25c
Monbeck Pictures, 3621-B Wakonda Drive,
Des Moines, Iowa.
Clearance sole 35mm—16mm rare prints,
low prices. Film Classic, 1926 S. Vermont
Ave., Los Angeles, Col., 90007.
FILMS
FOR RENT
HORROR, MONSTER shows, 35mm. Box
1022, Dallas, Texas, 75221.
BUSINESS STIMULATORS
BINGO CARDS, $5.7SM, 1-75. Other
games available. Off-On, screen. Novelty
Games, 1263 Prospect Avenue, Brooklyn,
New York.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S. Lafayette Place, Los Angeles,
Calif. 90005.
BINGO-CARDS, DIE CUT. 1-75-500 combinations,
$5.75 per thousand. PHOTO
BLOW UPS, any size of your favorite
movie and TV stars. WANTED—OLD POST-
ERS AND STILLS— 1930-1940. Premium Products,
339 West 44th St., New York, N. Y.,
10036. Phone: 21Z/C1 6-4972.
SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd.
Kansas City. Mo. 84124
Please enter my subseripHon to BOX-
OFFICE. 51 issues per year (13 of
vriiich contain The MODERN THEATRE
Section).
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THEATRE .
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