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Driving Force: Economics<br />

• Business Dynamics of the Semiconductor Industry in<br />

a 10 Year Cycle<br />

SCALING<br />

Exponential Growth in<br />

Investment in R&D and<br />

Manufacturing<br />

4x in 10 Years<br />

Exponential<br />

Improvement in<br />

Cost/Function:<br />

100x in 10 Years<br />

ELASTICITY<br />

Exponential Growth<br />

in Consumption of CEs<br />

400x in 10 Years<br />

Exponential Growth<br />

in Revenue:<br />

4x in 10 Years<br />

ISA CXO Conclave –Nov 2012 6

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