Standard Chartered unveils new consumer banking ... - FST Media

In tech-savvy India, mobile internet traffic has reached 60%, surpassing desktop internet
traffic, which has declined to 40% (source: Mary Meeker at Kleiner Perkins Caulfield &
Byers, May 2012). India‟s smartphone market is expected to grow by over 60% this year
with 26.5 million handsets forecasted to be shipped to the market in 2013 (Canalys,
Report: Developing markets will drive smart phone market growth in 2013, Jan 2013)
making it the world‟s fifth largest smartphone market after China, USA, Japan and Brazil.
The launch of Standard Chartered India‟s new consumer banking website,
www.standardchartered.co.in, marks the beginning of a more unified customer experience
which will extend across the Bank‟s digital channels including its Breeze suite of awardwinning
mobile banking and lifestyle applications - making banking easier and even more
convenient anywhere, anytime.
New and improved consumer banking websites will be gradually rolled out in 2013 across
key markets including China, Korea, Hong Kong, Malaysia, Singapore, Taiwan and the
UAE – a tangible reflection of the Bank‟s ongoing commitment to deliver a superior, unified
customer experience across all channels.
-end-
For further information, please contact:
May Meere
Group Technology & Operations
Standard Chartered Bank
Mobile: +65 9366 2351
E-mail: may.meere@sc.com
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