Standard Chartered unveils new consumer banking ... - FST Media

Standard Chartered unveils new consumer banking website
India the launch pad for the Bank’s fully responsive, device agnostic and social
media integrated internet banking website
21 February 2013, India - Standard Chartered Bank has unveiled a new standard for its
global consumer banking websites with customers in India the first to experience the
Bank‟s redesigned online sales and service channel.
Aman Narain, Group Head of Internet and Mobile Banking, said:
“In the most extensive redesign undertaken to date of Standard Chartered‟s online
consumer banking services, we aimed to create a user experience that is even more
intuitive and personalised for our customers. With the smartphone and tablet revolution
resulting in the explosion of mobile browsing, Standard Chartered has launched a fully
responsive, device agnostic internet banking website which works just as beautifully on
computers, tablets and smartphones. Our new responsive web design sets the
standard for the banking industry by allowing content to orient around different devices
or browsers without the need to develop multiple versions. This provides not only a
better and more consistent user experience but also a more efficient and cost effective
way for the Bank to provide information and serve our customers.”
Sanjeeb Chaudhuri, Regional Head of Consumer Banking South East Asia, said:
“Standard Chartered selected India as the first market for the global launch of our new
consumer banking websites in recognition of the country‟s growing segment of
globally-connected customers who are on-the-go, tech-savvy, socially networked and
who demand transaction freedom. In addition to its more intuitive and user-friendly
interface, the new website also includes integration to key social media sites to
facilitate better information sharing.”
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In tech-savvy India, mobile internet traffic has reached 60%, surpassing desktop internet
traffic, which has declined to 40% (source: Mary Meeker at Kleiner Perkins Caulfield &
Byers, May 2012). India‟s smartphone market is expected to grow by over 60% this year
with 26.5 million handsets forecasted to be shipped to the market in 2013 (Canalys,
Report: Developing markets will drive smart phone market growth in 2013, Jan 2013)
making it the world‟s fifth largest smartphone market after China, USA, Japan and Brazil.
The launch of Standard Chartered India‟s new consumer banking website,
www.standardchartered.co.in, marks the beginning of a more unified customer experience
which will extend across the Bank‟s digital channels including its Breeze suite of awardwinning
mobile banking and lifestyle applications - making banking easier and even more
convenient anywhere, anytime.
New and improved consumer banking websites will be gradually rolled out in 2013 across
key markets including China, Korea, Hong Kong, Malaysia, Singapore, Taiwan and the
UAE – a tangible reflection of the Bank‟s ongoing commitment to deliver a superior, unified
customer experience across all channels.
-end-
For further information, please contact:
May Meere
Group Technology & Operations
Standard Chartered Bank
Mobile: +65 9366 2351
E-mail: may.meere@sc.com
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6 Reasons Why You’ll love Standard Chartered’s New Website
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NOTE TO EDITORS
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated for over 150
years in some of the world's most dynamic markets and earns around 90 per cent of its
income and profits in Asia, Africa and the Middle East. This geographic focus and
commitment to developing deep relationships with clients and customers has driven the
Bank‟s growth in recent years. Standard Chartered PLC is listed on the London and Hong
Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.
With 1,700 offices in 70 markets, the Group offers exciting and challenging international
career opportunities for 87,000 staff. It is committed to building a sustainable business
over the long term and is trusted worldwide for upholding high standards of corporate
governance, social responsibility, environmental protection and employee diversity.
Standard Chartered‟s heritage and values are expressed in its brand promise, „Here for
good‟.
For further information please visit www.standardchartered.com. Follow Standard
Chartered at www.facebook.com/standardchartered and on Twitter @StanChart.
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