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Citi Transaction Services
Innovation across a global footprint:
A Wholesale Cards perspective
The Future of Payments – Hilton, Sydney
6 December 2012

The following presentation is for information only and is neither a contract, offer, invitation, solicitation nor
advertisement. Where we refer to our card programs in any particular countries, our intention is only to use them as
case studies and to share with you our experience in launching cards products in these countries and the issues that
may be encountered there. Nothing should be taken to mean or imply that we are advertising our card programs in such
countries. Participants should be mindful that countries may have laws and regulations to restrict the offer, issuance,
advertisement, solicitation or invitation of foreign-issued cards within its territory. As such, it is Citi’s policy that cards
are only issued to customers in a country by the Citi entity in that country, and any advertisement, solicitation, invitation
or offer of Citi’s card products may only be made by a Citi entity to customers in its country.
While we endeavor to make sure that all information we present are true and accurate, we do not warrant them to be so
and you should accordingly not rely on them without further investigation on your part. Pricing information, if any, are
purely for illustration purposes only, may already be outdated, are subject to change at any time, and do not represent a
commitment or promise by us. You should not treat any of the information in this presentation as legal, tax, financial or
business advice.

1812
CITI OPENS IN NEW YORK
1866
CITI FUNDS THE 1 ST
TRANSATLANTIC CABLE
1904
CITI BACKS THE PANAMA CANAL
1948
CITI SUPPORTS THE
MARHSALL PLAN TO HELP
REBUILD EUROPE
3

1958
CITI BACKS THE COMMERCIAL
JETLINER
1977
CITI PIONEERS THE ATM
1995
CITI BACKS THE SPACE
SHUTTLE PROGRAM
2011
CITI IS THE 1 st CARD IN GOOGLE
WALLET
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Commercial Cards Overview
Executing globally consistent card programs wherever our clients choose to do
business

Citi Commercial Cards at a Glance
4000+
3
MILLION 113 LARGEST
Global commercial
card programs
Card Holders
Global Fortune
500 Clients
Global Commercial
Cards issuer on
Visa/MasterCard
$30
BILLION
35+
MILLION
100+
MILLION
20%
in annual
charge volume
merchants accept
Citi-issued Visa/
MasterCard products
Card transactions
Processed annually
Annualized growth
In business volume
over 3 years
LARGEST
WIDEST
RANGE 65
RANGE 65 100
travel card program
In industry history
for a U.S. government
agency
of card payment products
Including: BIPC,
Corporate (T&E), One, CTA,
Fleet, Meeting, Project,
Purchasing, VCA
local currency markets
for the largest local
currency program
available
countries supported
across the world
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Evolving Macro Economic Trends
Regulatory / Political
• Growth in
regulatory activity
• Interchange debate
heats up
• Increasing focus on
consumer
protection
Technological
Progress
• Digital channel
• Mobile technology
• Improved data
sourcing
These
Trends
External Influences
drive on Cards Citi’s
Strategy
Corporate Culture
• Transparency, Security,
Costs and Controls
• Increased “Common
Culture” influencing
decisions
• Search for payments
synergy opportunities
Global Dynamics
• Shift from Developed to
Emerging markets
• Increasing mobility,
migration and
outsourcing
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Growth in Asia Drives Investment
Over India’s Disposable 513 middle million income class people growth is expected in China Asia have to increase will internet outpace more access, developed than more ten
than double fold the by nations 2025, 245 million from between 50 with million 2010 access and to 583 in 2016 the million United States
+16%
+17%
245 MM
513 MM
+125%
+42%
+73% 10x
Growth
+42%
+29%
+38%
Sources: McKinsey Global Institute, EUI, Citi Research
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Growth in Asia Drives Cards Growth
• T&E is the most common use for commercial cards. Expected to grow.
• A Significant Growth surge is expected in P-Card flows
$210
$180
$150
$120
$90
$60
$30
$0
Global Commercial Card Large Market Corporate
Card Volume by Region (2010 & 2014P $USD Bn)
115%
2010 2014P
$34
$73
30%
$68
$88.70
24%
$151
Asia Pacific Western Europe US
$187
• Asia: China, Korea, and India are all expecting double
digit annual growth in business travel over next 5 years
$300
$250
$200
$150
$100
$50
$0
Global Commercial Card Large Market Purchasing
Card Volume by Region (2010 & 2014P $USD Bn)
2010 2014P
511% 152%
$11 $15.4
$1.80 $6.10
50%
$177
Asia Pacific Western Europe US
$265
• Asia: Australia, Hong Kong, and Singapore governments
are driving forward purchasing card spend
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• EMEA: Ukraine, Romania & Kuwait are in top 5 growth
markets for T&E
• North America: US share of global travel volume will
continue to decline while procurement spend will grow
Sources: GBTA, TowerGroup, Citi internal research, The Iridium Group “2010 Annual Conference of the
National Association of State Auditors, Comptrollers and Treasurers (NASACT)”, GDP Data Source: World Bank
• Global: Global Purchasing Card Spend has grown over
twice as fast as Global Gross Domestic Product
(Purchase card CAGR:15.7%; Global GDP CAGR: 7.2%)
• North America: Comprises ~60% of Purchasing Card
spend with growth from virtual solutions and cost-cutting
efforts

Our Key Imperatives are set by Our Clients
Global Expansion:
Expand to where you do want to do business
Investing in Core:
Easy for you to do business with us
Digitization:
Evolve to standards of how you want to do business
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1. Global Expansion
Expand to where our Clients want to do
Business
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Citi’s Footprint (Local & IPC Countries)
Citi supports 100 countries, including 65 with
local currency card programs, 47 unique
currencies and 26 languages – the largest
proprietary network in the industry.
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What We’ve Been Up To
Over the last 2 years, we have launched in 18 new countries
•Poland
•Czech Republic
•Luxembourg
•Slovakia
•Romania
•Hungary
•Bulgaria
•Israel
•Greece
•Egypt
•UAE
•Pakistan
•Taiwan
•Philippines
•New Zealand
•Nigeria
•Kenya
•South Africa
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Where We’re Going
By end of 2013, we will be migrating key Latin America and Central European markets
to our global platform, continuing our commitment to global consistency
Russia
Ukraine
Kazakhstan
Turkey
Mexico
Puerto Rico
Kuwait
Brazil
Argentina
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Commercial Cards Rollout in China
Work began two years ago on the most complex country launch in Citi Commercial
Cards history
Date
02/12
Key Regulatory and External Approvals
Receive Central Bank Pre-Approval for Bank License
✔
04/12 Complete two week Regulatory On-site Inspection
✔
06/12
Receive Central Bank Approval
✔
08/12 Complete China Union Pay License Certification
✔
Q412
Launch October 15 th
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2. Investing in Core
Making it easier to do business with Citi
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Investing in Core
Approximately 20% of our revenue is spent reinvesting in the business
Global Client Experience
• Further development of
data repository and
online tools
• Improved effectiveness
of communications and
trainings
60% 60%
Strategic Investment
Spend
30%
10%
Data and Reporting
• Effectively source,
normalize, analyze and
present critical
transactional data for
clients to effectively
manage their program
Expand to New Markets Product Innovation Strengthen Core
Service and Operations
• Improve operational processes, strengthen technical infrastructure
and drive efficiencies across key functional areas
• Develop a new fraud and decline system
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Investing in Citi Manager: Where We Are
The platform to deliver a growth business to our clients
Cardholder Objectives
• Localized to in-country
requirements (Language,
Functionality, Currency)
• Intuitive and easy to use
• Highly secure due to
personal information
Corporate Client Objectives
• Allow automation of workflow
between Cardholders,
Program Administrators and
Citi
• Globally consistent workflow
tool across all of Citi’s markets
• Single sign-on tool to multiple
Citi systems
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Citi Objectives
• Digitization of internal and clientfacing
processes
• Stability and scalability of
Infrastructure
• Robust client communication platform
to deliver ongoing automation

Investing in Citi Manager: What’s Next
Continuously investing in and improving our online portal to better meet client needs
Geographic
Expansion
User Experience
CitiManager
Mobile
SMS
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Note: The offering of this feature will be subject to the regulatory approval from each jurisdiction.

Investing in Robust Data
We understand data is critical to program success
• Continued support for the
thousands of files we process
each day
Visibility
• Better quantity and quality data
• Streamlined global formats
• New tools - Program Audit Tool
(PAT)
• Standard Reporting Package
• Configuration vs query
Control
Optimization
• Identifying program growth
opportunities - Citi Working
Capital Analytics (CWCA)
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Investing in Services & Operations
We are focused on harmonizing our internal processes, while promoting greater
opportunities for Cardholder and Program Administrator self service
• Launched across Asia;
LatAm launch in 2013
• Consistent cardholder
experience globally
• Implement best practices
and identify trends
requiring additional focus
• Online Self Service
and Real Time
Maintenance
IVR
Account Support
Centralizing Call Centers
Process Consistency
Process Automation
• Continue to expand CAS
model to provide a
single approach for our
global clients
• Standardizing and
streamlining operations
processes globally for
faster issue resolution
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3. Digitization
Evolve to meet standards of how our clients
want to do Business
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Investing in Automation: Paperless
We are focused on harmonizing our internal processes, while promoting greater
opportunities for Cardholder and Program Administrator self service.
• Encourage all cardholders to register for Online Statements via CitiManager
• Pushing for greater adoption of Online Application globally
• Thanks to those who already access statements online. Together we are saving
approximately 2,170 trees each year through this initiative alone.
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Digital Alerts: Anytime, Anywhere
Cardholders can easily stay informed about their card activity via their mobile
phones
Statement Ready
Receive notification
when your statement is
available to be viewed
on CitiManager
Payment Received
Receive notification when
your payment has been
received
Payment Due
Receive notification
when 5 days before
payment is due on
your account
Payment Past Due
Receive notification of
past due payment if
payment has not been
received after 31 days
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Plus 3 On-Demand commands subscribers can text directly to GOCITI for
assistance with Citi Alerts: COM, HELP and STOP.

Digitization of CitiManager: Mobile App
Commercial Cards is leveraging Citi-wide expertise, innovation, and mobile capability
to drive its mobile solution in 2012 and onward
• Mobile Banking is now the
industry standard
• Our cardholders need to access
Card Information while traveling
• Our goal is to provide an
Industry leading mobile
application allowing cardholders
to stay in touch with their card
information via mobile phones
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Note: The offering of this feature will be subject to the regulatory approval from each jurisdiction.

Citi ® Virtual Card Accounts
Digitization of Transactions : Virtual Card
Complement Core Cards solution; with the
following benefits:-
Increased Security
and Control
More Flexibility
and Automation
Robust Data
Capture
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Note: The offering of this feature will be subject to the regulatory approval from each jurisdiction.

Innovation Labs
Citi Transaction Service has a network of Innovation Labs spread across the world
Citi’s Innovation Labs use new web, mobile, supply chain and analytics technologies
to engage clients more innovatively and to create industry leading solutions
• Key objectives:
• Conduct and commercialise primary and secondary research
through collaboration with clients, academic institutes and
other partners
• Develop new product and service concepts and test these in
local markets
• Build new technology products and services
• Drive innovation at a regional level promoting rollout of tools,
processes and the delivery of innovative training programs
• Four Innovations Labs spread across the world
• Singapore / California / Dublin / Poland
• Staffed by bankers and non-bankers (industry experts)
• Innovation Labs include
• Client Collaboration Centre
• Client Experience Centre
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efficiency, renewable energy and mitigation
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